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License Grant; Your Content; Support\\n\\n1.1 Licensor hereby grants you a non-exclusive, non-transferable right to use the Site and Services for the term for which you have paid the applicable subscription fees (“License Term”), solely for your own internal business purposes, subject to this Agreement and the Purchase Order. If any subscription based Service is licensed on a “named user” basis, rights of any user licensed to utilize the Service cannot be shared or used by more than one individual.\\n\\n1.2 The Site includes a combination of content that Licensor creates, that Licensor’s partners create, and that Licensor’s users create. You may use the content on the Site only for your internal business purposes in connection with the Services and/or your licensed use of Licensor’s products. Except for the foregoing, you may not modify, publish, transmit, participate in the transfer or sale of, reproduce, create derivative works of, distribute, publicly perform, reverse engineer, publicly display, or in any way exploit any of the software, materials or content on the Site in whole or in part.\\n\\n1.3 You are solely responsible for all materials, whether publicly posted or privately transmitted, that you upload, post, e-mail, transmit, or otherwise make available on the Site or through the Service (“Your Content”). You have the sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of Your Content. Your Content will be protected by Licensor with at least the same protective precautions that Licensor takes to protect its similar proprietary information from unauthorized disclosure. 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You hereby grant Licensor and Licensor’s partners a worldwide, irrevocable, royalty-free, nonexclusive, sublicensable right during the License Term to use, reproduce, create derivative works of, distribute, publicly perform, publicly display, transfer, transmit, distribute, and publish Your Content and subsequent versions of Your Content for the purposes of (i) displaying Your Content on the Site and other related Internet sites for your users, (ii) processing Your Content in connection with providing the Services to you, (iii) distributing Your Content, either electronically or via other media, to your users seeking to download or otherwise acquire it, and/or (iv) storing or hosting Your Content in a remote database or on the Site for access by your users. This license will apply to the distribution and the storage of Your Content in any form, medium, or technology now known or later developed.\\n\\n1.5 You may be exposed to content that you find offensive, indecent, or objectionable or that is inaccurate, and you bear all risks associated with using that content. Licensor has the right, but not the obligation, to remove any content that may, in Licensor’s sole discretion, violate this Agreement or that is otherwise objectionable."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5OOPfYdwvNUSlZkLhtqsLz","type":"Entry","createdAt":"2021-03-15T22:45:50.940Z","updatedAt":"2023-03-09T21:15:12.609Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-4"},"description":{"en-US":"### 4. 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Additional Terms; Service Communications\\n2.1 Some of the Services may be subject to additional conditions either posted on the Site or contained in ordering documents (referred to herein as an “Purchase Order”) that describe order-specific information, such as Services names, billing information, subscription prices, user quantities, and license term. Your use of those Services is subject to those conditions, which are incorporated into this Agreement by reference. In the event of an inconsistency between this Agreement and any additional conditions, the provisions of the additional conditions will prevail.\\n\\n2.2 You understand and agree that the Services may include communications such as service announcements and administrative messages from Licensor. You will not be able to opt out of receiving these service announcements and administrative messages while using the Site and Services and until you send Licensor a specific written notice requesting the termination of your subscription and that your details be eliminated from the Site and any mailing list. You also understand that Licensor’s Services may include advertisements."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3xRheDth52OBLlT83ddMTS","type":"Entry","createdAt":"2019-06-05T14:38:53.613Z","updatedAt":"2023-03-03T13:35:48.638Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-hardware-players"},"title":{"en-US":"Media Players","fr":"Lecteurs de médias (Media Players)"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"y6jHVFdZUsQHUY7Zms0oj"}},{"sys":{"type":"Link","linkType":"Entry","id":"2rJQrLDNJ0rBdHzDGn2bB0"}},{"sys":{"type":"Link","linkType":"Entry","id":"rEbinuUbF78s5suzzz02Y"}},{"sys":{"type":"Link","linkType":"Entry","id":"14sowHRMVD5O8TjmrmCUO1"}},{"sys":{"type":"Link","linkType":"Entry","id":"2Z1wOwDcowp1w5DhyR1kg1"}},{"sys":{"type":"Link","linkType":"Entry","id":"2X0DiXHEayDokcVdwyhhb6"}},{"sys":{"type":"Link","linkType":"Entry","id":"2EfUGSqpep6kUBk6iUoDpc"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT7HRicC","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Announces “Daytonopoly” Community Event...\\""},"title":{"en-US":"STRATACACHE Announces “Daytonopoly” Community Event  at STRATACACHE Tower throughout September"},"subtitle":{"en-US":"The pop-up exhibit will springboard guests into exploring downtown Dayton and local businesses"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80isYyELI8"}}},"description":{"en-US":"__DAYTON, OHIO, US—September 16, 2022__—Global digital signage and solutions provider STRATACACHE is hosting Daytonopoly, a pop-up exhibit featuring more than 18 local businesses and organizations at STRATACACHE Tower in Dayton, Ohio throughout September. The free, family friendly event, running September 12-30, will feature an array of delightful interactive and sensory experiences.\\n\\nThe Daytonopoly experience starts in STRATACACHE Tower’s Main St. entrance and is reminiscent of a tour through a Monopoly board game. Local businesses and organizations will contribute photo-worthy exhibits that are visually stunning and interactive. \\n\\nHighlights of the self-guided Daytonopoly experience include interactive experiences such as a Dayton Dragons baseball pitching mound; a bridge made out of books from the Dayton Metro Library; a giant tic-tac-toe board; a whimsical tire swing under a balloon ceiling, and much more. Guests are encouraged to interact with and take photos of themselves \\n\\nSTRATACACHE, the main sponsor of the event, has global headquarters in Dayton and STRATACACHE Tower. \\"The Daytonopoly event will attract and engage the future creative class who are coming to downtown areas for the arts, housing, food and entertainment. Between the growing creative arts and thriving technology scenes, Dayton is well positioned to welcome this new class of young professionals who enjoy vibrant arts, restaurant and entertainment experiences.\\" \\n\\nDaytonopoly is being held at STRATACACHE Tower, 40 N. Main Street in Dayton. Details on participating vendors and stores, as well as tickets for the event, are available at www.daytonopoly.com. \\n\\nLearn more about STRATACACHE at www.stratacache.com. \\n\\nAbout STRATACACHE \\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com on LinkedIn and Twitter.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT999999","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Announces Digital Solutions Advancing the Retail Space at NRF 2024: Retail’s Big Show...\\""},"title":{"en-US":"STRATACACHE Announces Digital Solutions Advancing the Retail Space at NRF 2024: Retail’s Big Show"},"subtitle":{"en-US":"STRATACACHE today announced the in-store solutions that will be featured in STRATACACHE booth #5213 at NRF 2024: Retail’s BIG Show"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is777777"}}},"description":{"en-US":"__DAYTON, OH, US–January 11, 2024__– STRATACACHE today announced the in-store solutions that will be featured in STRATACACHE booth #5213 at NRF 2024: Retail’s BIG Show. The booth solutions, created by the professional services teams from STRATACACHE and Scala, part of the STRATACACHE family of companies, solve many of today’s biggest challenges in the retail space, as well as grow new streams of revenue in the physical store. Retail experts from the STRATACACHE family of companies, including Scala, PRN and Walkbase, can be found in booth #5213, January 14-16, at the Javits Center in New York.\\n\\n Through AI and sensors, smart signage solutions and digital displays, STRATACACHE’s digital solutions aid retailers in automation, efficiency, convenience, modernization, and shopper experience. Further in the booth, STRATACACHE is using in-house sensors and digital displays to demonstrate how retailers can collect customer insights and data, allowing for real-time customization. The entire back wall of the booth is dedicated to the biggest topic in retail — expanding retail media networks into the physical retail store. \\n\\n __Solutions featured in the booth include__:\\n * Retail media networks: A full booth wall dedicated to demonstrating a wide scope of what is possible with retail media networks, where displays can be leveraged throughout the entire shopping journey, and how to bring these networks to market at scale. \\n * Self-service solutions: Self-order kiosks, self-service kiosks and self-checkout systems provide a curated, guided experience, allowing shoppers to faster and more efficiently. \\n * In-store analytics dashboards: STRATACACHE’s Walkbase platform and in-house sensors are used throughout the booth to demonstrate how to use store analytics to truly optimize pathing, customization and store security. \\n * Digital signage hardware: STRATACACHE’s full scope of digital solutions includes shelf-edge displays for in-aisle shelves, order pickup and end caps; large and small format LINQ tablets, as well as digital signage media players. \\n * Smart pickup: A new pass-through locker system integrated with real-time queuing allows for off-hours or contactless order delivery. \\n\\n\\n </br> __Retail Media Networks Special Program__\\n Additionally at NRF 2024 is the inaugural “STRATACACHE and NRF Present: What’s in Store for Retail Media Networks” special program, being held at the Javits Center on Saturday, January 13, the day before the Big Show kicks off. Curated sessions are deliberately sequenced to maximize insights and actionable learnings for attendees. The full day consists of three anchor topics, led by category captains of the space: Shopper experience and content – Andy Murray; Technology, measurement and insights – Chris Riegel; Network monetization and value – Kevin Carbone, as well as roundtable and panel discussions.\\n\\n Schedule a booth tour of the solutions in STRATACACHE’s NRF booth #5213 at https://www2.stratacache.com/NRF-2024."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Outdoor Digital Display Solutions Support more than 100,000 Screens in Drive Thru...\\""},"title":{"en-US":"STRATACACHE Outdoor Digital Display Solutions Support more than 100,000 Screens in Drive Thru"},"subtitle":{"en-US":"STRATACACHE today announced that its AMP™ software, Spectra™ Player and Elevate™ Outdoor Display Enclosure solutions for quick service restaurant (QSR) digital drive thrus exceed more than 100,000 deployed screens, supported globally."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888"}}},"description":{"en-US":"__Dayton, OH, US—January 23, 2024__—STRATACACHE today announced that its AMP™ software, Spectra™ Player and Elevate™ Outdoor Display Enclosure solutions for quick service restaurant (QSR) digital drive thrus exceed more than 100,000 deployed screens, supported globally. A large percentage of the outdoor solutions are STRATACACHE’s own Elevate™ Outdoor Display Enclosure system, manufactured in STRATACACHE’s Trotwood, Ohio facility. \\n\\n STRATACACHE drives seven of the top 10 largest global quick service restaurant brands across multiple technologies — digital menu boards and signs, self-order kiosks, order pickup systems, artificial intelligence for menu personalization, back of house employee communication solutions and more.  \\n\\n “STRATACACHE is capitalizing on the real-world challenges of labor shortages and inflation in the QSR sector and the use of technology to drive solutions to address those problems,” said Chris Riegel, CEO of STRATACACHE. “Our ability to improve the sales yield of any QSR by 3% or more — while providing mass personalization of menus, improved customer experiences and lowered labor costs for QSR operators — puts us in the position to help our customers serve the consumer better, faster and with greater profitability to their businesses.” \\n\\n STRATACACHE’s outdoor digital menu boards feature a modular design for ultra efficient field service and upgrade. High quality, sensor rich Elevate™ Outdoor digital menu board platforms are designed for a 10+ year field service life, and utilize advanced STRATACACHE sensors and our SAINT™ Artificial Intelligence engine to drive 3% or greater positive sales growth at the drive thru. \\n\\n “With our known order book for 2024 and 2025, we expect to be crossing the 250,000 screen level by Q1 of 2025. The opportunities continue to materialize for our business based on the success of our customers,” said Riegel. \\n\\n Learn more at www.stratacache.com and www.stratacache.com/outdoor-digital-displays."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT88888899","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Partners with Lumiode to Bring Next Gen Active Matrix Technology to STRATACACHE’s US-Based microLED Display Manufacturing...\\""},"title":{"en-US":"STRATACACHE Partners with Lumiode to Bring Next Gen Active Matrix Technology to STRATACACHE’s US-Based microLED Display Manufacturing"},"subtitle":{"en-US":"STRATACACHE announced the next phase evolution for microLED manufacturing in Eugene, OR, bringing domestically manufactured, advanced next generation display technology to the U.S. A strategic research and IP licensing agreement with New York-based company Lumiode allows for the fabrication of a core component, the active pixel matrix, in a microLED display using advanced technology that builds high performance silicon devices directly on the LED."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is88888899"}}},"description":{"en-US":"__DAYTON, OH, US—January 31, 2024__—STRATACACHE today announced the next phase evolution for microLED manufacturing in Eugene, OR, bringing domestically manufactured, advanced next generation display technology to the U.S. A strategic research and IP licensing agreement with New York-based company Lumiode allows for the fabrication of a core component, the active pixel matrix, in a microLED display using advanced technology that builds high performance silicon devices directly on the LED. \\n\\n MicroLEDs are a next generation display technology which produces the brightest, highest contrast, and most energy efficient displays possible today, and the display manufacturing capability is dominated by the Asia-Pacific market. STRATACACHE is working closely with multiple leading research and IP concerns globally. In this partnership, STRATACACHE is working with Lumiode, a spinout company from research conducted at Columbia University.  Lumiod\'s technology allows for the development of both very small and very large displays with high efficiency, excellent color and sunlight-readable brightness in a range of formats, and at a price point unmatched by other approaches. \\n\\n The partnership between STRATACACHE and Lumiode allows for a 100% in-house and U.S.-based supply and production chain. “With the evolution of MicroLED technology, STRATACACHE sees a tremendous opportunity to build next generation large format display in the United States. Lumiode is a key partner in this endeavor and we see great opportunity in their approach,” said Chris Riegel, CEO of STRATACACHE. \\n\\n “Lumiode\'s approach operates at the wafer scale, which substantially reduces both the manufacturing cost and capital expense required to deploy microLED displays,” said Ioannis Kymissis, Ph.D., principal engineer of Lumiode. “We share in STRATACACHE’s vision of bringing the new era of display manufacturing to the U.S., operating on a competitive scale globally.” \\n\\n Lumiode is the first of several microLED display component technology partnerships STRATACACHE will announce in the coming months. The Eugene microLED manufacturing facility will allow for the creation of hundreds of jobs including advanced material sciences, quality control, inspection, mass transfer, CMOS design and precision assembly. \\n\\n Learn more about STRATACACHE at www.stratacache.com and Lumiode at www.lumiode.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888991","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE and JFKIAT Partner to Bring Passenger Engagement Experiences to Terminal 4...\\""},"title":{"en-US":"STRATACACHE and JFKIAT Partner to Bring Passenger Engagement Experiences to Terminal 4"},"subtitle":{"en-US":"STRATACACHE and JFKIAT – the operator of Terminal 4 at John F. Kennedy International Airport – today announced that they have partnered to build out an improved passenger experience at T4 as part of the terminal’s redevelopment plans. Throughout the past 11 months, STRATACACHE has helped JFKIAT deploy several innovative technologies throughout T4, with additional developments slated for the rest of the year."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888991"}}},"description":{"en-US":"__MALVERN, PA, US—March 21, 2024__— STRATACACHE and JFKIAT – the operator of Terminal 4 at John F. Kennedy International Airport – today announced that they have partnered to build out an improved passenger experience at T4 as part of the terminal’s redevelopment plans. Throughout the past 11 months, STRATACACHE has helped JFKIAT deploy several innovative technologies throughout T4, with additional developments slated for the rest of the year. \\n\\n In March 2023, JFKIAT began working with Scala, part of the STRATACACHE family of technology companies, on the pre-security area of the terminal. Scala’s professional services team worked directly with JFKIAT on all aspects of digital signage innovation in the passenger experience — project discovery, ideation, infrastructure needs, content and creative development, onsite delivery, and ongoing support. Less than two months after the initial on-site discovery, the first digital displays went live. \\n\\n “Our partnership to integrate this technology at T4 is our latest move to drive innovation within the terminal to support our best-in-class customer experience and deliver incredible journeys,” said Steve Tukavkin, Vice President of IT & Digital at JFKIAT. “As T4’s traffic has continued to increase and our passengers’ needs and expectations have evolved, it’s more important than ever to make their curb-to-gate experience as seamless as possible. We look forward to this ongoing collaboration with STRATACACHE as the transformation of T4 continues.” \\n\\n The teams at STRATACACHE, Scala, and JFKIAT have a shared vision of using tech innovation to improve the overall journey for passengers and to set new industry standards, leading to a successful partnership. Key highlights in phase one of the digital transformation of T4 with STRATACACHE include: \\n - Departures area digital video walls and end cap displays: Two 285-foot continuous LED video walls and an additional 120-foot video wall are strategically placed above ticketing. The video walls display valuable passenger information, such as services check-in areas, flight information and airline branding. Additional large-format end cap displays ensure information is visible from every angle.\\n - Wayfinding: Attention grabbing digital totems, featuring custom built enclosures, provide directional messaging, wayfinding and animated instructions, giving information on the two-step self-check in process.\\n - Outdoor curbside displays: Digital displays at the departures-level curbside and arrivals-level walkway improve passenger efficiency by dynamically updating to show the airline logo at the entrance closest to passenger check-in location, based on real-time flight data.\\n - Scala Airport Operations Portal: The portal enables flight data integration and manual input/override to automate scheduling of digital display messaging, while ensuring changes in current conditions are updated in real time. The Scala professional services team provided custom integrations to key sources of data and content.\\n - Digital signage hardware: Scala’s own digital signage media players securely deploy content to 69 endpoint displays. \\n \\n \\n ‎ \\n “The JFKIAT team put forth an immense and innovative vision for their passenger experience that has, quite frankly, been missing among US airports. Our participation in helping them bring it to life has done as much to energize our culture as we hope it has done for Terminal 4 and the good news is, we are just getting started,” said Mark Mayfield, vice president of STRATACACHE Transportation Division. \\n\\n __About STRATACACHE__ \\n\\n STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than three million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com and @STRATACACHE. \\n\\n __About JFKIAT__ \\n\\n JFK International Air Terminal, LLC. (JFKIAT) is the operator of Terminal 4 at John F. Kennedy International Airport, one of the most active air terminals in the New York area, serving 22 international and domestic airlines with an annual passenger volume of more than 26 million travelers in 2023. In 2017 Terminal 4 became the first existing airport terminal in the U.S. to receive LEED Gold certification by the United States Green Building Council (USGBC) for operations and maintenance, and in 2022 it became the first air terminal in the U.S. to receive Platinum recognition for pre-existing air terminals. The Terminal’s expansive Retail Lounge offers an unparalleled experience for travelers with a wide range of food and beverage and retail options, from chic to upscale and from convenience stores, to electronics, accessories, and gifts. Terminal 4 was the first air terminal in North America operated by a private management company. JFKIAT’s managing member is Schiphol USA Inc., a U.S. affiliate of Royal Schiphol Group. \\n\\n Visit us at http://www.jfkt4.nyc, like us on Instagram and follow us on Facebook and Twitter."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888991000","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Announces Acquisition of Ontario-Based Digital Signage and Out of Home Specialist Dot2Dot Communications...\\""},"title":{"en-US":"STRATACACHE Announces Acquisition of Ontario-Based Digital Signage and Out of Home Specialist Dot2Dot Communications"},"subtitle":{"en-US":"Dot2Dot is a digital signage integration specialist and strategic partner of Scala, part of the STRATACACHE family of digital signage companies."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888991000"}}},"description":{"en-US":"__DAYTON, OHIO, US—June 5, 2024__ — STRATACACHE today announced the acquisition of digital signage and out of home specialist Dot2Dot Communications, based in Ontario, Canada. Dot2Dot is a digital signage integration specialist and strategic partner of Scala, part of the STRATACACHE family of digital signage companies. The acquisition extends STRATACACHE’s global service reach into the out of home media sector. \\n\\n “With the continued growth and evolution of the out of home media industry and its ongoing adoption of more advanced digital experiences, the acquisition of Dot2Dot Communications perfectly aligns with the STRATACACHE strategy of connected media audiences,” said Chris Riegel, CEO of STRATACACHE. “The pairing of Dot2Dot’s Ad Manager platform with our digital signage products and capabilities — Scala CMS, Walkbase audience insights solutions, as well as global managed network capabilities for out of home media companies and new media developers — will drive significant incremental revenue opportunities for the company.”\\n\\n Dot2Dot’s Ad Manager platform is a leading digital inventory management solution for Tier 2 and Tier 3 out of home media companies, airports, shopping malls, stadiums, transportation centers and corporate real estate developers who wish to turn visitors and consumer traffic into profitable engaged media audiences. Dot2Dot’s notable clients include Adams Outdoor, Reagan Outdoor, Maple Leaf Foods, Home Depot, Hydro One, Milwaukee Tools, Quadreal Properties, Seneca College, OLG, Allvision/Rogers, Quebecor, RBC, and Aritzia.\\n\\n “We are very excited to be joining the STRATACACHE family and working closely with the global companies in the STRATACACHE family,” said Andy McRae, General Manager of Dot2Dot Communications. “The additional resources and capabilities now available to us ensure that our out of home and retail focused solutions will lead the industry. We expect tremendous growth over the next few years.”\\n\\n ”As an out of home leader, Dot2Dot perfectly complements our PRN in-store retail media business. We continue to grow full funnel opportunities for CPG and FMCG brands to engage with consumers all along their path to purchase,” said Kevin Carbone, CEO of Scala. “The building and monetization of consumer audiences is part of our DNA, and helping brands positively impact their engagement with the consumer is a significant opportunity for the company and our industry as a whole.”\\n\\n Learn more about STRATACACHE’s marketing technology at www.stratacache.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888991000sss","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE CEO, Chris Riegel, Honored with Retail Media Award at the Retail Media Summit...\\""},"title":{"en-US":"STRATACACHE CEO, Chris Riegel, Honored with Retail Media Award at the Retail Media Summit"},"subtitle":{"en-US":"Chris Riegel, CEO and founder of international leading retail technology and solutions provider STRATACACHE, has been honored by the Path to Purchase Institute (P2PI) in the 2024 Retail Media Awards."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888991000sss"}}},"description":{"en-US":"__DAYTON, OH, US—July 18, 2024__ — Chris Riegel, CEO and founder of international leading retail technology and solutions provider STRATACACHE, has been honored by the Path to Purchase Institute (P2PI) in the 2024 Retail Media Awards. Recognizing innovative leaders who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns, the Retail Media Awards are announced every year during P2PI\'s Retail Media Summit. This year the summit took place in Chicago June 25-27. \\n\\n “The STRATACACHE family of companies has been delivering in-store technologies that drive efficiencies and increased promotional opportunities to international retailers for decades. We believe in the huge opportunity of bringing retail media into the store and, with the help of industry partners, have been very active in communicating the full potential to retailers. We’re also equipping them with the expertise they need to activate their own networks. It really is an honor to have our efforts recognized with this award,” said Chris Riegel, CEO STRATACACHE. \\n\\n \\"P2PI\'s Retail Media Awards honor the top commerce marketers pioneering the rapidly changing realm of retail media. This year\'s winners are trailblazers in the industry, making impactful change, driving innovation and advancing the evolution of retail media as it relates to connected commerce across the path to purchase,\\" said Jessie Dowd, according to the P2PI announcement. \\n\\n As well as receiving the Retail Media Award, Riegel also delivered a presentation at the summit. Outlining the differences in potential revenue and relevancy of messaging between a digital out of home (DOOH) advertising strategy and a retail media network, Riegel highlighted four significant benefits of in-store retail media as part of his presentation, The Lost Mile of Conversions: In Store Media and Shopper Marketing Revolution: \\n - Substantial increases in impression value through data-driven shopper marketing strategies versus traditional digital out-of-home approaches – data-driven shopper marketing strategies collect consumer insights to best deliver relevant messages and campaigns to specific audiences \\n - The ability to retarget hyper-relevant intent audiences across digital and CTV platforms – driving conversions by tailoring messages that resonate with specific audiences at different stages of decision making and purchase \\n - Deep insights into shopper behavior within stores – aiding companies to understand shopper purchasing decisions \\n - Real-time testing of contextual and personalized digital media for enhanced conversion - leading to deployment of relevant promotional messages based on individual preferences and behaviors \\n\\n Riegel’s appearance at the Retail Media Summit follows an appearance earlier in the month at Retail MediaX and the Retail Technology Show in April, both in London, UK. He will be a speaker at DMEXCO, taking place in Cologne Germany September 18-19. \\n\\n Learn more about STRATACACHE at www.stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888991998","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE Announces Acquisition of German Digital Retail Service and Integration Company MasterPoint...\\""},"title":{"en-US":"STRATACACHE Announces Acquisition of German Digital Retail Service and Integration Company MasterPoint"},"subtitle":{"en-US":"STRATACACHE announced the acquisition of MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888991998"}}},"description":{"en-US":"__DAYTON, OH, US—June 3, 2024__ — STRATACACHE announced the acquisition of MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. The acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the Netherlands, Walkbase in Finland and Sys-Teams in the United Kingdom. \\n\\n The acquisition extends direct field service delivery capability into the largest economy in Europe and complements ongoing company investments in large scale digital signage network operations of Scala. As global brands continue to embrace the use of digital in their retail customer experiences, STRATACACHE continues to invest to offer technology solutions able to meet their requirements in a global, cost effective and cutting-edge technology model.\\n STRATACACHE global support will include German market support from the experienced MasterPoint team of project managers, technicians, engineers and installers who specialize in: \\n * Strategy, planning and production of large-scale digital signage projects \\n * Client and solution provider coordination and logistics\\n * Deployment, technical support, operations and field service response with localized knowledge in Germany and the Benelux region \\n * Digital signage solution expansion and optimization \\n * Retail media network deployment, support and operational outsourcing \\n\\n <br> “The acquisition of MasterPoint marks another milestone in STRATACACHE’s global strategy, and a further investment and commitment to supporting leading global brands,” said STRATACACHE CEO Chris Riegel. “Post pandemic, retailers, FMCG and hospitality brands are once again investing heavily in retail digital experiences. We want to make sure we can meet their operational objectives around the world with a single call.”\\n\\n “In 2024-2025, we will add service locations in Hamburg, Munich and Dresden to complement our Cologne MasterPoint headquarters and ensure that we can efficiently serve all regions of the German market,” said Dirk Huelsermann, head of STRATACACHE Capital and leader of the MasterPoint acquisition team.\\n\\n STRATACACHE Capital actively reviews more than 300 acquisition deals per year around the globe and advises on investments that expand or complement STRATACACHE’s full portfolio of smart digital signage offerings, including software, hardware, services and support.\\n\\n Learn more about STRATACACHE’s marketing technology at www.stratacache.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHT888888991123","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"PRN Expands Global Footprint with New “PRN Europe” Division Led by In-Store Retail Media Leader Tijmen Willems...\\""},"title":{"en-US":"STRATACACHE and JFKIAT Partner to Bring Passenger Engagement Experiences to Terminal 4"},"subtitle":{"en-US":"Willems Brings Deep Experience to the Burgeoning European Retail Media Market. PRN announced the launch of a new in-store retail media focused division, PRN Europe, led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80is888888991123"}}},"description":{"en-US":"Willems Brings Deep Experience to the Burgeoning European Retail Media Market \\n\\n __San Francisco—May 21, 2024__ —PRN announced the launch of a new in-store retail media focused division, PRN Europe, led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA. In this role, Willems will spearhead the growth of PRN In-Store Retail Media Networks in Europe. Willems and his team will partner with PRN sister company, Scala, to develop new retail media platforms with current retail clients and prospects and will grow PRN’s retail media sales organization in the EMEA region. \\n\\n Willems, based in Amsterdam, has deep experience working in retail media and leading growth. Having previously held the Country Director Benelux and Nordics role with Criteo, an industry leader in handling media programs for some of the world’s top e-commerce retailers, Willems was responsible for setting and implementing Criteo’s growth strategy. \\n\\n \\"With exceptional expertise and vision, we are confident that Tijmen will drive significant growth in retail media advertising sales for our clients, further solidifying our position as the global leader for in-store retail media advertising,” commented PRN CEO Kevin Carbone. ”With the number and quality of in-store retail media networks in Europe projected to grow dramatically in the next three to five years, Scala and PRN offer a complete in-store solution that creates a superior in-store shopper experience and delivers maximum retail media revenue to retailers.” \\n\\n “I look forward to supporting retailers and brands in creating innovative in-store experiences that drive sales and increase customer engagement. The STRATACACHE group offers a unique suite of solutions that provides retailers and brands with greater in-store performance measurement and gives consumers a more personalized shopping experience. Together with the talented team, we will further grow the business in EMEA,\\" said Willems. \\n\\n Chuck Billups, PRN SVP Global Retail Media, adds, “Tijmen brings years of experience to this role, striking the perfect balance between shopper experience and delivering retailer revenue results for our partners. Getting him on the team and working with Scala’s retail technology experts and the rest of PRN’s in-store retail media experts is going to have a huge impact.” \\n\\n \\n\\n __About PRN__:\\n PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands, and deliver maximum value to our venue partners. Learn more about PRN at www.prn.com, on LinkedIn, Twitter @PRNllc or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHTssssss","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"STRATACACHE and the National Retail Federation Announce New “What’s in Store for Retail Media Networks”...\\""},"title":{"en-US":"STRATACACHE and the National Retail Federation Announce New “What’s in Store for Retail Media Networks” Event"},"subtitle":{"en-US":"Presentations and panels take place in New York the day before Retail’s Big Show"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80isooooooo"}}},"description":{"en-US":"Presentations and panels take place in New York the day before Retail’s Big Show \\n\\n\\n __Dayton, OH, US—January 3, 2024__— Global retail media company STRATACACHE and the National Retail Federation have partnered on the first event devoted to the rapidly expanding role of the physical store in the $122 billion global retail media ecosystem. “What’s in Store for Retail Media Networks” takes place on Saturday, January 13, 2024 at the Jacob Javits center, kicking off this year’s NRF 2024: Retail’s Big Show, being held January 14-16. \\n\\n The day consists of 10 presentations and panels, with participants including executives from Albertsons, Kroger, and Unilever, leading experts in shopper marketing from the University of Arkansas Sam Walton College of Business, as well as thought leaders from McKinsey & Company, the IAB, and Solomon Partners. \\n\\n “Digital retail media ad spending in the United States will soon exceed tv advertising revenue, accounting for more than 15% of total ad spend,” says Chris Riegel, CEO of STRATACACHE. “Most of this spend is still online, but in-store audiences are about 70% larger than digital ones. Because of this vast pre-qualified in-store audience, we’re seeing a rapid commitment from our retail partners around the world to digitize their brick and mortar stores and tie together their online and in-store retail media network efforts.” \\n\\n “What makes this event unlike any others is that there is zero pay-to-play content in the day,” adds Riegel. “We wanted a highly curated day, and organized it around three foundational topics: in-store experience, in-store measurement and technology, and in-store monetization, each led by category captains, experts of their domains: \\n\\n __Andy Murray, Category Captain for Shopper Experience and Content sessions__, will lead a discussion based on his experience as SVP over the in-store experience at both Walmart and ASDA, entitled “Creating a Total In-Store Communication Architecture: Harmonizing Shopper, Brand, and Retailer Needs,” featuring Evan Hovorka, VP Product and Innovation of Albertson’s Media Collective and Beth Ann Kaminkow, Global CEO of VMLY&R Commerce. \\n\\n __Kevin Carbone, CEO of PRN, will serve as Category Captain for the Monetization and Value sessions__, one of which will feature Quinton George, Partner at McKinsey & Company and Leader of the Commerce Media Practice, sharing his insights on complex dynamics at play between brands and retailers  – the supply and demand side of the retail media network landscape. \\n\\n And __Chris Riegel, CEO of STRATACACHE will serve as Category Captain for the Technology, Measurement, and Insights sessions__. He will introduce a new IAB white paper focused on in-store metrics, presented by Jeffrey Bustos, VP Measurement and Addressability Data at the IAB. Later in the day, Riegel will lead a fireside chat about threats to loyalty programs from the current political and legislative landscape, with Paul Martino, Vice President and Senior Policy Counsel at the National Retail Federation. \\n\\n Full event details and registration can be found at https://nrfbigshow.nrf.com/special-programs/retail-media-networks. Learn more about STRATACACHE at www.stratacache.com and the NRF at www.nrf.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eeG71eNRFRVjBHToooooo","type":"Entry","createdAt":"2022-09-21T09:23:06.578Z","updatedAt":"2023-02-23T15:15:13.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph of \\"PRN, a STRATACACHE company, Partners with Place Exchange to Expand Programmatic Advertising for Leading In-Store Retail Media Networks”...\\""},"title":{"en-US":"PRN, a STRATACACHE company, Partners with Place Exchange to Expand Programmatic Advertising for Leading In-Store Retail Media Networks"},"subtitle":{"en-US":"PRN, a STRATACACHE company, Partners with Place Exchange to Expand Programmatic Advertising for Leading In-Store Retail Media Networks"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MUxBzHme71K80islllllll"}}},"description":{"en-US":"__San Francisco—January 11, 2024—__ PRN, a STRATACACHE company, today announced a partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. \\n\\n PRN pioneered rich, digital media in the physical shopper journey and has the largest in-store retail media networks in the U.S. Integration with Place Exchange allows PRN’s retail clients to access the largest programmatic pool of demand from advertisers looking to leverage in-store screens as part of their digital out-of-home (DOOH) and omnichannel campaigns. Given PRN’s vast experience in ensuring relevant shopper advertising and retailer brand safety, campaigns will be carefully and selectively curated.\\n\\n 2024 will be the year of in-store retail media. With in-store shopping accounting for 85 percent of total retail sales in the United States, according to Statista, digital screens in stores are poised to attract a growing share of the burgeoning retail media advertising spend. Furthermore, programmatic OOH spend is on the rise and attracting more retail-friendly brands and advertisers due to the programmatic buying benefits of ease, flexibility and automation. eMarketer’s Insider Intelligence projects programmatic OOH in the US will be a billion-dollar category by 2025.\\n\\n PRN has secured billions of dollars in direct retail advertising sales for their retailer clients over the last 25 years. PRN will continue to focus on value- added direct advertising sales enabled by its decades of brand and agency relationships and will balance this with technology that incrementally adds the value of open and private exchange buying.\\n\\n Place Exchange’s patented technology seamlessly enables planning, targeting, execution, and measurement of OOH media on par with other programmatic channels, all within the leading DSP platforms.\\n\\n Chuck Billups, SVP Retail Media at PRN said, “We are excited to take our partnership with Place Exchange to the next level, having already subscribed to their PerView measurement solution. Place Exchange has focused on creating an exchange that is vast and network friendly with a best-in-class API that will allow us take advantage of new revenue streams and budgets while creating the best in-store retailer experiences and services for which we are trusted.”\\n\\n Nick Bennett, SVP Partnerships at Place Exchange said, “We’re thrilled to offer additional revenue opportunities for PRN’s retail clients. In a moment when most sales are taking place in brick-and-mortar locations, buyers can now access highly desirable in-store inventory from PRN’s clients within the leading programmatic buying platforms they already use, and easily integrate them into their omnichannel strategies.” \\n\\n Learn more about PRN at www.prn.com and Place Exchange at www.placeexchange.com. \\n\\n ## About PRN\\n\\n PRN, a STRATACACHE company, is the leading provider of in-store monetization services for retailers and brands. With a differentiated approach to shopper experience, a deep understanding of technology, and a dedicated monetization practice, PRN works with retailers and brands to define, design, build, and deploy strategic in store digital experiences.\\n\\n ## About Place Exchange\\n\\n Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3FHphUAshyV5zR32nnZoEE","type":"Entry","createdAt":"2021-03-02T11:02:21.536Z","updatedAt":"2023-02-23T13:21:12.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-case-studies-customer-stories"},"title":{"de":"Kundengeschichten","en-US":"Customer Stories","fr":"Témoignages clients"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MuayzufG8YdV4lKeKobBx"}},{"sys":{"type":"Link","linkType":"Entry","id":"3BQNLW7gOMbRIb2QJBLb6m"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"zW9ItBVfNzncadyrKe9cp","type":"Entry","createdAt":"2021-03-01T19:01:51.988Z","updatedAt":"2023-02-23T13:21:02.972Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-case-studies-item-2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4nDgIjX5qewKSPrv4jZstm"}}},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5sIkcBC31EwKJqt9qn90Up"}}]},"buttonTitle":{"en-US":"View case study"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6iBqQQHE3tTeb93NDJvPuE"}},{"sys":{"type":"Link","linkType":"Entry","id":"2i7a3hwsIsn6rDuMFuwBpz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4arC0KPQfZzojaJ5ImxVov","type":"Entry","createdAt":"2021-03-01T13:12:01.659Z","updatedAt":"2023-02-23T13:20:58.136Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":22,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-case-studies-item-1b"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5ma0JolYwS8464WPd1Yxsx"}},{"sys":{"type":"Link","linkType":"Entry","id":"eeWmwFKbj0acoIx02CYx2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"KIVX7Cxi2AA37fRhJKNfs","type":"Entry","createdAt":"2023-02-23T13:18:39.426Z","updatedAt":"2023-02-23T13:18:39.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-case-studies-item-1a"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5kk167VhIm8aLoBQOxUqyE"}},{"sys":{"type":"Link","linkType":"Entry","id":"1kx6YQUwOX645eYJh3BrAx"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zZrjeyoNRjZZH1Juee6Qe","type":"Entry","createdAt":"2023-02-13T16:12:00.507Z","updatedAt":"2023-02-13T16:12:00.507Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sc-home-hero-item-10"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1yhRHGZPITv9VH7GiygEbF"}}},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4ty9rOCPO8y3e52YXB16TI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5BRPGekjFqddw97Im8dwYz","type":"Entry","createdAt":"2022-04-21T14:38:21.257Z","updatedAt":"2023-02-02T18:05:52.408Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_DMB_online"},"title":{"en-US":"Seamlessly Connect the Online Ordering and Order Pickup Journey"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4WsodfKEOtWft1LpvRMag4"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5Hm42g0jDgHvGvsW1LuG0Q"}}]},"description":{"en-US":"Strategically placed digital signs and digital menu boards make an immediate impact on all aspects of customer experience, including menu navigation and decision making. A traditional digital menu board shows images and enticing video of your menu offering, Limited Time Offers (LTOs) and promotions. A modern digital menu board is a dynamic, data-driven communication platform that is truly integrated in your communications strategy, opening major opportunities for customer loyalty, engagement and satisfaction. Connect with your customers on mobile and seamlessly continue the conversation in the restaurant or the store. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6FWzxjU0TV4ANDFzI6ps1h","type":"Entry","createdAt":"2022-04-20T20:31:04.201Z","updatedAt":"2023-02-02T18:00:32.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"STRATACACHE_solutions_DMB_hero"},"title":{"en-US":"Smart Digital Menu Boards"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2NgYjVCPp0UaTNUVqa3QpG"}}},"description":{"en-US":"Digital menu boards are foundational to a positive customer experience and drive thru efficiency at scale. Deliver accurate, relevant menu content that updates in real time, so the right information and promotions reach the right customer no matter where they are in the ordering journey. By layering on advanced technology, such as wireless sensors, cameras and AI, you can customize and personalize the ordering experience. From quick service restaurants to grocery and convenience stores, smart digital menu boards are proven to speed up service, offset labor challenges and ultimately increase sales.  \\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1O2uFVTgUw2bvJHDR8qqeX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"r0I3poTLCQ3tLCzyViZWS","type":"Entry","createdAt":"2023-01-31T14:37:08.471Z","updatedAt":"2023-02-02T17:50:09.835Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_DMB_White PAPER"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6gyMANx36XgngOn4XmtpNq"}}},"buttonTitle":{"en-US":"download the white paper"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"335twmmOMSFcunwu0ihsZF"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aAqYr1fcxPUYDLzSYn6jo","type":"Entry","createdAt":"2022-04-21T17:38:07.224Z","updatedAt":"2023-02-02T17:27:02.125Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_DMB_key_questions"},"title":{"en-US":"From a tactical and future growth perspective, operators should consider these questions as they approach vendors."},"subtitle":{"en-US":"Key Considerations for Digital Menu Boards"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4pCAjDbAFnq1Z2KmvBetsL"}}},"description":{"en-US":"__STRATACACHE provides a full scope of technology solutions across mobile, kiosk, counter and drive thru. Through a combination of smart digital menu boards, sensor systems and AI, our technology improves the guest experience and loyalty through customization. STRATACACHE is trusted by 8 of the top 10 QSR brands, delivering content to 750,000+ digital menu boards globally.__\\n"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4zGbajaf58rkeYs3azXDST"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Uyk2H96CAeglcpEZTmdkT"}},{"sys":{"type":"Link","linkType":"Entry","id":"3JFLQ8kwSZFqsVRKLXnPDL"}},{"sys":{"type":"Link","linkType":"Entry","id":"1O5xZyC8Ky3hMuG3UOkhD8"}},{"sys":{"type":"Link","linkType":"Entry","id":"Vg1MSXw5FmRfjt8FM16LH"}},{"sys":{"type":"Link","linkType":"Entry","id":"TAF75a0gVPkLoGgTmyGNU"}},{"sys":{"type":"Link","linkType":"Entry","id":"456tATdJmDUYSxFYW4p8Vb"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2LLawA2RrCyOyBMxG7Czjv","type":"Entry","createdAt":"2023-01-31T14:46:59.523Z","updatedAt":"2023-02-02T17:26:56.687Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_DMB_stratacache"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5oEEXsKmWgC8NWoli6YcQG"}}},"description":{"en-US":"__Why is STRATACACHE the right technology partner__ for your quick-service restaurant? With more than three decades of experience bringing technology that enhances the customer experience to market, we are the leading solution provider for quick service restaurants, grocery, pharmacy and retail.\\n\\n__- 30+ years experience__\\n__- Technology partner for 8 out of 10 of the top QSR brands__\\n__- 650,000 digital menu boards in the field__\\n__- 3.3+ million digital devices globally__\\n\\nWhether technology is brand new to your restaurant, or technology is part of your current customer experience strategy, we are the leading trusted partner in fast casual and quick service restaurant solutions - from preview menu boards to fully automated, mobile order fulfillment. We partner with you to find the perfect solution, tailored to your location, customers, employees and operations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1WjIEEdYpx5RQb1tmyS9Q1","type":"Entry","createdAt":"2023-01-31T13:49:01.575Z","updatedAt":"2023-01-31T13:49:01.575Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_SDMB_form"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"yUEqd6KY0LslWKjoQZQ7T"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3glDTomW8bFKwd9oSE9XVi","type":"Entry","createdAt":"2022-04-21T17:10:21.582Z","updatedAt":"2023-01-31T11:59:29.559Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_DMB_Software"},"title":{"en-US":"Digital Menu Board Software"},"subtitle":{"en-US":"Managing content and hardware at scale"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"AVh2UuABEJ7wjhnmvz8gG"}}},"description":{"en-US":"Scale is the most important factor to consider when approaching a new digital menu board deployment. Most content management systems are designed with a small handful of endpoints in mind: mobile, tablet, and desktop. In digital signage, often we see variations in content across locations. Everything from pricing to LTOs needs to be flexible to the right authorized user. \\n\\nYour CMS also needs to be able to accommodate network differences. Rural locations might have far less bandwidth for image downloads than urban locations. \\n\\nDigital Menu Board Software will accommodate locales for both the network and end-users.\\n\\nRead our blog, [Digital Signage Content Management](https://www.stratacache.com/en/resources/blogs-&-articles/digital-signage-content-management/ \\"Stratacache blog content management\\") for a deep dive on Digital Menu Board Content Management for enterprise networks.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7x0gyli3Djhr8uCmtyNFzu","type":"Entry","createdAt":"2022-04-21T17:05:16.840Z","updatedAt":"2023-01-31T09:20:00.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solution_DMB_drive_thru"},"title":{"en-US":"Digital Menu Boards in the Drive Thru"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"AmqUsWZGk7kJjKJRmAgFS"}}},"description":{"en-US":"The accuracy and convenience of “smart” digital menu boards begins before the customer places their order. 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We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/ScalaAsiaPacific/ \\"Facebook\\"), [Linkedin](https://www.linkedin.com/company/scala-apac/ \\"Linkedin\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nCheers!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)\\n","en-US":"Thank you for contacting Scala. We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Solutions](https://www.scala.com/en/solutions/ \\"Solutions\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/scala \\"Facebook\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\"), [Linkedin](https://www.linkedin.com/company/scala \\"Linkedin\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nCheers!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)\\n","fr":"Nous vous remercions de nous avoir contacté. Votre demande va être traitée rapidement. En attendant, vous pouvez obtenir plus d\'information en suivant ces liens:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nN\'hésitez pas à nous suivre sur ces réseaux [Facebook](https://www.facebook.com/scala \\"Facebook\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\"), [Linkedin](https://www.linkedin.com/company/scala \\"Linkedin\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nMerci!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)","in":"Thank you for contacting Scala. We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/ScalaAsiaPacific/ \\"Facebook\\"), [Linkedin](https://www.linkedin.com/company/scala-apac/ \\"Linkedin\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nCheers!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)\\n","sg":"Thank you for contacting Scala. We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/ScalaAsiaPacific/ \\"Facebook\\"), [Linkedin](https://www.linkedin.com/company/scala-apac/ \\"Linkedin\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nCheers!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"30dfiKjfl9Loxle7rNkLVQ","type":"Entry","createdAt":"2022-09-01T20:32:50.651Z","updatedAt":"2022-09-26T15:40:03.574Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Ready To Deploy"},"elementType":{"en-US":"features"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2XE0niameCJc4YuweBRJOy"}}},"description":{"en-US":"ASK is an interactive product display that combines the industry’s top content management software and commercial-grade hardware built by digital signage experts. 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Durch unseren Erkundungsprozess arbeiten wir mit Ihnen zusammen, um herauszufinden, wie Sie das Kundenerlebnis verbessern können. Anschließend beraten wir Sie zu den Komponenten und Innovationen, die Ihre Vision in die Realität umsetzen - sei es durch unsere eigene Technologie, die in der STRATACACHE-Familie von Marketingtechnologie-Unternehmen zu finden ist, oder durch die Erkundung von Integrationen und Plattformen von Drittanbietern, die das Erlebnis für die besser informierten Verbraucher von heute ergänzen und optimieren werden. Das firmeneigene Komplettlösungsangebot von Scala umfasst eine flexible, intuitive Plattform für das Design, das Management und den Einsatz digitaler Inhalte sowie ein globales Professional Services Team mit einem umfangreichen Portfolio an Kompetenzen. Unser Lösungsangebot umfasst auch eine breite Palette an Hardware der Marken Scala und STRATACACHE, wie z. B. Media Player, Tablets in kommerzieller Qualität, robuste Outdoor-Displays, Sensoren und Geräte zur Beschleunigung von Inhalten. Setzen Sie sich mit uns in Verbindung, um Strategien zu besprechen, mit denen Sie eine echte Rendite aus Ihrer digitalen Investition erzielen. ","en-US":"At Scala, we are creating strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale. Through our discovery process, we work with you to identify the ways you’re looking to enhance the consumer experience. We then advise on the components and innovation that will bring your vision to the physical space - whether that’s our own technology found across the STRATACACHE family of marketing technology companies, or through the exploration of integrations and third-party platforms that will complement and optimize the experience for today’s better-informed consumers. Scala\'s in-house full solution offering includes a flexible, intuitive platform for designing, managing and deploying digital content and a global professional services team with an extensive portfolio of skills.   Our solution offering also includes a full range of Scala and STRATACACHE branded hardware such as media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices. Contact us to discuss strategies to get a true return out of your digital investment.","fr":"Chez Scala, nous créons des partenariats stratégiques à grande échelle pour mettre à disposition de nos clients les technologies marketing de pointe sur des sujets comme l\'affichage digital, les capteurs intelligents, la téléphonie mobile et les technologies émergentes. Grâce à nos processus de Recherche et Développement, nous explorons, selon votre stratégie, les moyens permettant d’améliorer votre l’expérience consommateur de vos clients. Nous vous conseillons sur les outils et les innovations permettant d’accompagner votre vision de l\'espace de vente (les magasins), qu\'il s\'agisse de nos propres technologies présentes au sein de STRATACACHE, notre famille de sociétés de technologies marketing, ou de l\'intégration de plateformes tierces qui compléteront et optimiseront l\'expérience de consommateurs toujours mieux informés. Notre offre de solutions «maison» inclut: une plate-forme paramétrable et intuitive facilitant la conception (design), la gestion et le déploiement de contenus digitaux; une équipe internationale de services professionnels possédant un large éventail de compétences; ainsi qu\'une gamme complète de matériels de marque Scala (et STRATACACHE) comprenant des lecteurs multimédia (media players), des tablettes de qualité professionnelle, des écrans intérieurs et extérieurs renforcés, des capteurs et des dispositifs d\'accélération de contenu. Contactez-nous pour envisager les meilleures stratégies vous permettant d\'obtenir un retour positif de votre investissement (ROI) digital.","ja":"Scalaでは、デジタルディスプレイ、センサー、モバイル及び新しいテクノロジーを大規模に市場に投入するための\\n戦略的パートナーシップを構築しています。ディスカバリープロセスを通じて、顧客体験を向上させるための方法を\\n協力しながら特定いたします。次に、物理的なスペースにおけるビジョンの実現に必要な要素とイノベーションに\\nついてアドバイスします。マーケティングテクノロジー企業であるSTRATACACHEファミリーによる独自の\\nテクノロジーをはじめ、最新の情報精通し、消費者のための体験をより最適化するサードパーティプラットフォーム\\nとの統合を検討することもあります。\\nScala社内フルソリューションのご提案には、デジタルコンテンツを設計、管理及び配置展開するための柔軟で\\n直感的なプラットフォームと、幅広い技術を備えたグローバルでプロフェッショナルなサービスチームが\\n含まれます。\\n私たちのソリューションには、メディアプレーヤー、業務用タブレット、高耐久性の屋外ディスプレイ、センサー、\\nコンテンツアクセラレーションデバイスなど、ScalaおよびSTRATACACHEブランドのハードウェアが全て網羅\\nされています。デジタル投資から真の利益を得るための戦略について、どうぞお気軽にお問い合わせください。"},"buttonTitle":{"ja":"詳しくはこちら"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"24RdYqGHXKGy4eE2eY20m8","type":"Entry","createdAt":"2018-11-29T11:21:20.516Z","updatedAt":"2022-09-26T14:30:13.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":36,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-solutions-headertitle"},"title":{"de":"Scalas Marketing-Technologie-Konzepte","en-US":"Featured Digital Signage Solutions","fr":"Les technologies marketing Scala","ja":"Scalaマーケティングテクノロジーコンセプト"},"description":{"de":"Digitale Lösungen für großartige Nutzererlebnisse","en-US":"Browse through some of Scala\'s most innovative digital signage solutions driving powerful user experiences today.","fr":"Des solutions digitales pour des expériences et parcours clients performants","ja":"強力なユーザー体験を推進するデジタルソリューション"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3n3ocboCDf2QaqFeU1NfvI","type":"Entry","createdAt":"2022-09-23T13:08:07.799Z","updatedAt":"2022-09-23T13:08:07.799Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Pre-show copy Restaurant and Innovation Expo"},"description":{"en-US":"The Restaurant & Takeaway Innovation Expo offers the food and hospitality industry’s leading lights the chance to engage with, and learn from, like-minded professionals from across the globe. Attendees will develop their professional knowledge, pass on their own industry insight, and cultivate invaluable new business contacts.\\n\\nVisitors to stand M10 will experience a suite of Scala digital solutions designed to optimize business operations for hospitality brands. Technology on show at the Scala stand will include:\\n- [Digital menu boards and Ordering System](https://www.youtube.com/watch?v=Ts6Q4c1mcsI) \\n- Team communications tools\\n- Street-facing digital signage \\n- Shelf edge signage\\n- Advertising Signage\\n\\nOffering hospitality brands a cost-effective way to minimize food waste, mitigate staffing shortages and adapt to new hospitality regulations such as calorie and allergen labeling, Scala technology gives customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce inefficiencies."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4XxLheCxbKVVpLxhUxFlPk","type":"Entry","createdAt":"2022-08-11T14:14:19.551Z","updatedAt":"2022-09-23T13:06:48.012Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Pre-show copy GITEX GLOBAL"},"description":{"en-US":"Uniting seven communities in one awe-inspiring ecosystem in Dubai: tech enterprises, governments, startups, investors, coders, academia and youth. Appearing exclusively on the e& (formerly known as Etisalat Group) in Zabeel Hall 1-A20, Scala will be sharing a selection of digital solutions designed to create competition-beating customer experiences while also supplying brands with the data they need to stay flexible and profitable. From minimizing the impact of labor shortages to encouraging product discovery and customer loyalty,  discover how Scala technology can benefit your brand by visiting Zabeel Hall 1-A20.\\n\\nScala Solutions on show at GITEX GLOBAL:\\n\\n__[Digital Menu Boards and Ordering System](https://www.youtube.com/watch?v=Ts6Q4c1mcsI)__\\n\\nScala’s digital menu boards offer brands a cost-effective way to minimize food waste, mitigate staffing shortages and adapt to new hospitality regulations such as calorie and allergen labeling. Giving customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce inefficiencies, Scala digital menu boards are available in a variety of sizes with flexible functionality. \\n\\n__[Lift and Learn with ASK](https://www.youtube.com/watch?v=86wRANXNJgc)__\\n\\nTaking the challenges of staffing into account while amplifying the expertise of store employees, lift and learn with ASK allows for product discovery as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby. Configured at GITEX to showcase some of impressive range of mobile devices available at e&, lift and learn with ASK is an enhanced version of the lift and learn digital solution that incorporates forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance. \\n\\n__[Gondola](https://www.youtube.com/watch?v=9W62LORCNUQ)__\\n\\nScala’s gondola solution transforms the traditional display found in busy retail environments into an interactive shopping experience. Utilizing larger digital signage along with touchscreen tablets and shelf edge digital displays, the versatile solution is easily integrated into standard retail gondola shelves allowing retailers to incrementally modernize their store while creating a personalized shopping experience.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1xQOZgjKZid6FMTyXzJs6V","type":"Entry","createdAt":"2022-09-20T21:01:54.079Z","updatedAt":"2022-09-21T07:52:55.371Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Gondola Across Sectors"},"elementType":{"en-US":"features"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4DltJJJ3Obc8V1tdSfmInN"}}},"description":{"en-US":"Scala clients across sectors such as fashion, cosmetics, grocery and retail banking are integrating digital displays such as the Gondola solution with analytic tools to create more relevant customer experiences and communications. Across the hospitality sector, integrating analytics tools into digital menu boards means brands can create a smart menu system, able to offer relevant options based on guest data. In grocery retail locations, similar systems can create personalized meal planning shopping lists with additional bespoke opportunities available.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jpDPfFrp3Jg2SPKVEDiOq","type":"Entry","createdAt":"2022-07-25T09:32:16.312Z","updatedAt":"2022-09-15T13:14:15.691Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-partners-Industry"},"title":{"de":"Partner aus der Industrie","en-US":"Industry Partners","fr":"Partenaires industriels"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"27YNVKabFbBGVcEWjTkogE"}},{"sys":{"type":"Link","linkType":"Entry","id":"7qer9lTmTTOOmSVR3Jf0B4"}},{"sys":{"type":"Link","linkType":"Entry","id":"3B7Z3ZhrvcUCij6pGjRVW6"}},{"sys":{"type":"Link","linkType":"Entry","id":"3wAyxQzJgfuzNTV1jyMMhs"}},{"sys":{"type":"Link","linkType":"Entry","id":"6wuoOdnJeRehaEFZlOQpfn"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6wuoOdnJeRehaEFZlOQpfn","type":"Entry","createdAt":"2022-09-15T13:10:48.192Z","updatedAt":"2022-09-15T13:13:13.211Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Partner_SCHOMS"},"title":{"de":"SCHOMS","en-US":"SCHOMS","fr":"SCHOMS"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6d0EcIyhSpY0vP82mewy6F"}}},"description":{"de":"X2O Media ist stolz darauf, mit SCHOMS zusammenzuarbeiten, einem Berufsverband in Großbritannien für leitende Angestellte im Hochschulbereich.","en-US":"X2O Media is proud to be partnering with SCHOMS a professional body in the UK for Senior Managers working within Higher Education.","fr":"X2O Media est fier de s\'associer à SCHOMS, un organisme professionnel du Royaume-Uni pour les cadres supérieurs travaillant dans l\'enseignement supérieur."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3wAyxQzJgfuzNTV1jyMMhs","type":"Entry","createdAt":"2022-09-15T13:06:28.756Z","updatedAt":"2022-09-15T13:06:28.756Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Partner_Educause"},"title":{"de":"Educause","en-US":"Educause","fr":"Educause"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3oGVgume3m9UqaJFmYWxQ8"}}},"description":{"de":"X2O Media stellt auf der Educause Jahreskonferenz aus. Educause ist eine gemeinnützige Vereinigung und die größte Gemeinschaft von Technologie-, Hochschul-, Industrie- und Campus-Führungskräften, die die Hochschulbildung durch den Einsatz von IT vorantreiben.","en-US":"X2O Media exhibits at the Educause Annual Conference. Educause is a nonprofit association and is the largest community of technology, academic, industry, and campus leaders advancing higher education through the use of IT.","fr":"X2O Media expose à la conférence annuelle Educause. Educause est une association à but non lucratif et la plus grande communauté de leaders technologiques, académiques, industriels et universitaires qui font progresser l\'enseignement supérieur grâce à l\'utilisation des technologies de l\'information."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LuxNZRofRA1jrWC3SJIyS","type":"Entry","createdAt":"2022-09-15T12:52:12.662Z","updatedAt":"2022-09-15T12:52:12.662Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-OneRoom-training"},"title":{"de":"X2O OneRoom Meetingraum Tour","en-US":"X2O OneRoom Training Room Tour","fr":"Visite de la salle de réunion X2O OneRoom"},"description":{"de":"X2O OneRoom verändert das Lernen und die Entwicklung, indem es interaktive, hybride Schulungserfahrungen sowohl für Teilnehmer im Raum als auch für Fernteilnehmer bietet.","en-US":"X2O OneRoom transforms learning and development by providing interactive, hybrid training experiences for both in-room and remote attendees.","fr":"X2O OneRoom transforme l\'apprentissage et le développement en fournissant des expériences de formation interactives et hybrides pour les participants dans la salle et à distance."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"198VCrgik6CXwbVjtRsRVQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"47urYjZbRInfDi1mM7dcYB","type":"Entry","createdAt":"2021-03-08T13:02:25.255Z","updatedAt":"2022-09-08T09:14:06.897Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-header"},"title":{"en-US":"Terms and Conditions"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7am6U5Mas6FJ0yBfDWJoFp","type":"Entry","createdAt":"2019-05-06T11:03:13.896Z","updatedAt":"2022-09-02T17:15:51.926Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":29,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-about"},"title":{"de":"Die STRATACACHE-Familie","en-US":"The STRATACACHE Family","fr":"La Famille STRATACACHE","ja":"STRATACACHEファミリー"},"description":{"au":"The STRATACACHE family of companies is a single source provider for all aspects of a marketing technology solution. In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.\\n\\n__Scala APAC leadership team includes:__\\nChris Riegel, Chairman\\nManish Kumar, Managing Director - APAC\\nDavid Wong, SVP - Business Operations - APAC\\nJasdeep Kohli, Vice President Marketing - APAC","de":"Die STRATACACHE-Unternehmensfamilie ist ein Komplettanbieter für alle Aspekte einer Marketingtechnologie-Lösung. Insgesamt gibt es zehn Unternehmen in der STRATACACHE-Familie, die jeweils mehrere komplementäre Lösungen zu der kompletten Palette von STRATACACHEs Digital Signage-Angebot hinzufügen - PRN (Werbenetzwerk-Monetarisierung und POS-Einzelhandelslösungen); SuperLumin (Multimedia-Caching-Lösungen); Optika (hochentwickelte Touchscreen-Displays); Sys-Teams (Installation/Integration und Außendienst); Carmanah Signs (Lotto-/Glücksspiel-Digital Signage); Scala China (All-in-One-Computing-Tablet-Hersteller) sowie die Plattformanbieter Scala, X2O Media und Real Digital Media. Dies versetzt STRATACACHE in die einzigartige Lage, den gesamten Umfang eines Digital Signage-Netzwerks - vom Content Management über die Hardware bis hin zu fortschrittlichen Analysemöglichkeiten - auf globaler Ebene zu implementieren und zu unterstützen. \\n\\n__Zum Führungsteam von Scala gehören:__\\nChris Riegel, Vorstandsvorsitzender \\nJoe Sullivan, Betriebsleiter\\nHarry Horn, VP Global Marketing und GM, EMEA\\nDavid Schultz, VP Vertrieb, Nordamerika\\nManish Kumar, Geschäftsführer - APAC\\nRob Avery, VP Dienstleistungen\\nMark Weidner, VP Technik","en-US":"The STRATACACHE family of companies is a single source provider for all aspects of a marketing technology solution. In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.\\n\\n## Scala Leadership Team\\nChris Riegel, Chairman\\nKevin Carbone, CEO\\nHarry Horn, VP of Global Marketing and GM, EMEA\\nManish Kumar, Managing Director - APAC\\nRob Avery, VP of Services\\nMark Weidner, VP of Engineering\\nMatt Cadwell, VP of Human Resources","fr":"La famille de sociétés STRATACACHE est un fournisseur unique de solutions technologiques appliquées au marketing. Au total, la famille STRATACACHE compte dix sociétés, chacune ajoutant de multiples solutions complémentaires à la gamme complète de l\'offre d’affichage digital de STRATACACHE:\\n - PRN (solutions de monétisation de réseaux publicitaires et de points de vente);\\n- SuperLumin (solutions de caching et d’accélération de contenus multimédia);\\n- Optika (écrans tactiles);\\n- Sys-Teams (installation/intégration et fournisseur de services);\\n- Carmanah Signs (signalisation numérique pour les solutions de «gaming»);\\n- Scala China (fabricants de tablettes informatiques tout-en-un);\\n- Les fournisseurs de plateformes Scala, X2O Media et Real Digital Media.\\nCela offre à STRATACACHE une position unique pour déployer et prendre en charge toute la portée d\'un réseau de signalisation numérique - de la gestion du contenu au matériel et aux analyses avancées - à l\'échelle mondiale.\\n\\n__L\'équipe de direction de Scala:__\\nChris Riegel, PDG\\nJoe Sullivan, COO\\nHarry Horn, VP marketing mondial et DG EMEA\\nDavid Schultz, VP ventes, Amérique du Nord\\nManish Kumar, DG et VPP, Asie-Pacifique\\nRob Avery, VP services\\nMark Weidner, VP ingénierie","in":"The STRATACACHE family of companies is a single source provider for all aspects of a marketing technology solution. In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.\\n\\n__Scala APAC leadership team includes:__\\nChris Riegel, Chairman\\nManish Kumar, Managing Director - APAC\\nDavid Wong, SVP - Business Operations - APAC\\nJasdeep Kohli, Vice President Marketing - APAC","ja":"STRATACACHEファミリーは、あらゆる側面に対応するマーケティング・テクノロジー・ソリューションを提供する総合プロバイダーです。 STRATACACHEファミリーは合計10の企業を擁し、それぞれがSTRATACACHEのデジタルサイネージの製品に複数の補完的なソリューションを追加しています-PRN（広告ネットワークの収益化およびPOS小売ソリューション）、SuperLumin（マルチメディアキャッシングソリューション）、Optika（高度なタッチスクリーンディスプレイ）、Sys-Teams（インストール/統合およびフィールドサービスプロバイダー）、Carmanah Signs（宝くじ/ゲームデジタルサイネージ）、 Scala China（オールインワンコンピューティングタブレットメーカー）、およびプラットフォームプロバイダーのScala、X2O MediaそしてReal Digital Mediaです。 これらにより、STRATACACHEは、コンテンツ管理からハードウェア、高度な分析まで、デジタルサイネージネットワークの全てをグローバルに展開し、サポートすることが出来ます。\\n\\n__Scala APAC leadership team includes:__\\nChris Riegel, Chairman\\nManish Kumar, Managing Director - APAC\\nDavid Wong, SVP - Business Operations - APAC\\nJasdeep Kohli, Vice President Marketing - APAC","sg":"The STRATACACHE family of companies is a single source provider for all aspects of a marketing technology solution. In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.\\n\\n__Scala APAC leadership team includes:__\\nChris Riegel, Chairman\\nManish Kumar, Managing Director - APAC\\nDavid Wong, SVP - Business Operations - APAC\\nJasdeep Kohli, Vice President Marketing - APAC"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yGkx2GR6MP7ukEQmp8qI5","type":"Entry","createdAt":"2021-03-04T15:50:15.039Z","updatedAt":"2022-08-23T08:48:35.246Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-executive-room-general-paragraph"},"title":{"de":"Features","en-US":"Features","fr":"Caractéristiques"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"719zp1HQnLwQwl8S2W53SC"}}},"description":{"de":"Hybride und rein virtuelle Meetings durchführen\\n\\n- Integrierte Tools für die Zusammenarbeit zur Förderung des Engagements der Teilnehmer in Echtzeit mit interaktiven Whiteboards, Umfragen und Quizfragen\\n- Freigeben von Inhalten, einschließlich Audio- und Videostreams, aus einem physischen Raum oder von einem entfernten 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experts?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7o874U4KhMs4SdsHK4gUSf","type":"Entry","createdAt":"2021-03-07T14:16:12.949Z","updatedAt":"2022-08-11T15:00:38.246Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x20-media-media-players-player-dx-collection"},"title":{"de":"Siehe unsere anderen X2O Media Player:","en-US":"See our other X2O media 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sheet."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4AxeAWEb0Vhdh0ErFlCJOt"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"221rc8dmXg0hfTocJqPojD","type":"Entry","createdAt":"2021-03-07T14:13:14.969Z","updatedAt":"2022-08-11T14:58:53.462Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-media-players-player-dx-specifications"},"description":{"de":"- __OS__: Windows 10 IoT Enterprise\\n- __CPU:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Grafik:__ Integrated AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 ports with screw lock\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Speicher:__ 64 GB M.2 SATA SSD\\n- __Power: __DC 12 V with screw lock\\n- __Auxiliary Audio:__ Audio One 3.5 mm\\n- __Network:__ Dual Gigabit Ethernet port, Wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antennen:__ Zwei 2.4 GHz / 5 GHz dual-band Antennen\\n- __USB:__ Zwei USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ Ein DB9 Male\\n- __Weitere I/O: Switches:__ POWER, CLEAR CMOS, RESET, EDID Emulator control buttons LEDs: Power, SSD, WiFi Power button extension RJ11\\n- __Abmessungen (WxDxH):__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Nettogewocjt:__ 2145 g / 4.7 lb\\n- __Gehäuse:__ Anodized aluminum case, fanless\\n- __Lagertemperatur:__ -55° - 75° C / -67° - 167° F\\n- __Betriebstemperatur:__ -10° - 45° C / 14° - 113° F\\n- __Luftfeuchtigkeit Lagerung/Betrieb:__ 5 - 95% Non-condensing\\n","en-US":"- __OS:__ Windows 10 IoT Enterprise \\n- __CPU:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 ports with screw lock\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 64 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Auxiliary Audio:__ Audio One 3.5 mm\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Other I/O:__ Switches: POWER, CLEAR CMOS, RESET, EDID Emulator control buttons LEDs: Power, SSD, WiFi Power button extension RJ11\\n- __Dimensions (WxDxH):__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Net Weight:__ 2145 g / 4.7 lb\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Storage Temperature:__ -55° - 75° C / -67° - 167° F\\n- __Working Temperature:__ -10° - 45° C / 14° - 113° F\\n- __Storage/Working Humidity:__ 5 - 95% Non-condensing"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"35k0RGVVHrQ2wOZmigKHQi","type":"Entry","createdAt":"2021-03-07T14:11:42.591Z","updatedAt":"2022-08-11T14:57:18.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x20-media-media-players-player-dx-details"},"title":{"de":"Produktdetails & Spezifikationen","en-US":"Product Details & Specifications"},"description":{"de":"Der X2O Media Player-DX ist ein digitaler Mediaplayer mit zwei 4K-Ausgängen, der hohe Leistung für Unternehmen und nahtlose Wiedergabe von 4K-Inhalten bietet. Der X2O Media Player-DX arbeitet nahtlos mit der X2O-Plattform zusammen und verbindet einfach und schlüsselfertig leistungsstarke, stabile Leistung.\\n\\nEine optimierte Architektur gewährleistet eine hochwertige Leistung über die gesamte Lebensdauer. Das gehärtete System minimiert mögliche Schwachstellen und bietet robuste Systemsicherheit. Ein lüfterloses Design schützt den Mediaplayers vor Staub und Schmutz, ideal für jede Digital Signage-Lösung in jeder möglichen Umgebung.\\nX2O Media Player sind dedizierte Geräte, die sorgfältig entwickelte Hardware mit einem optimal konfigurierten Betriebssystem und X2O Player-Software kombinieren, um rund um die Uhr eine hochwertige Wiedergabe in einer robusten und sicherheitsgesicherten Umgebung zu gewährleisten.","en-US":"X2O Media Player-DX is a dual 4K output digital media player that delivers enterprise performance and seamless playback of 4K content. X2O Media Player-DX works seamlessly with the X2O Platform, matching powerful, stable performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire lifetime. System hardening minimizes vulnerabilities and delivers robust system security. The media player’s fanless design keeps it protected from dust and debris, ideal for any digital signage solution in any environment.\\n\\nX2O Media Players are dedicated devices that combine carefully designed hardware, optimally configured operating system, and X2O player software to deliver high-quality 24x7 playback in a robust and security-hardened environment."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7pJADh4L7s1h1Z69rK2NEs","type":"Entry","createdAt":"2021-03-04T15:45:09.443Z","updatedAt":"2022-08-11T14:52:22.933Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-training-room-other-products"},"description":{"de":"Siehe unsere anderen X2O OneRoom™ Produkte:","en-US":"See our other X2O OneRoom™ products:","fr":"Voir les autres produits X2O OneRoom:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"39O9AnHO5E8OSMrNZrtBJn","type":"Entry","createdAt":"2021-03-04T15:41:57.233Z","updatedAt":"2022-08-11T14:51:45.726Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":30,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-training-room-image-paragraph"},"description":{"de":"### So flexibel wie Ihre Anforderungen\\n<br>\\n- X2O OneRoom ist skalierbar und bietet eine breite Palette an Optionen:\\n- Einfache Integration in bestehende  Schulungsumgebungen über LTI (Learning Tools Interoperability)\\n- Vollständige Hybridlösung, die es den Teilnehmern ermöglicht, persönlich oder virtuell an der gleichen Sitzung teilzunehmen\\n- Bis zu 120 Remote-Teilnehmer\\n- Kameraverfolgung im Raum, damit die entfernten Teilnehmer sehen können, wer spricht, und um sicherzustellen, dass die Teilnehmer im Raum gleichermaßen vertreten sind\\n- Der leistungsstarke und kompakte X2O Media Player bietet  dafür hochwertige Audio- und Videowiedergabe für ein verbessertes Schulungsraumerlebnis\\n\\n<br>\\n<br>\\n<br>\\n\\n### Find out More\\nWeitere Informationen darüber, wie OneRoom das Lernen und die Entwicklung beeinflusst, finden Sie in unserer <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_OneRoom_L_D_Brochure_2022-plus-badge.pdf\\" target=\\"_blank\\">OneRoom Training Room Broschüre</a>.\\n\\nLaden Sie das <a href=\\"https://www.google.com/url?q=https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs&sa=D&source=docs&ust=1658146552159400&usg=AOvVaw0H9O6hkhJjsJh8Zr-k96zI\\" target=\\"_blank\\">X2O Media whitepaper</a> \\"Engaging Hybrid\\" herunter und erfahren Sie, warum Webkonferenzen bei der Durchführung von Lern- und Entwicklungsmaßnahmen in einem hybriden Modus zu kurz kommen. ","en-US":"### Tailored to your needs\\n<br>\\n\\nX2O OneRoom is scalable with a full range of options including:\\n\\n- Quick start pop-up deployments within existing training environments are also available\\n- Complete hybrid solution allowing attendees to participate face-to-face or virtually in the same session\\n- Accommodates up to 120 remote participants\\n- In room camera tracking helping remote attendees to see who is speaking and ensures that in-room attendees are equally represented\\n- Powerful and compact <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> provides high-quality audio and video rendering for an enhanced training room experience\\n<br>\\n\\n### Find out More\\n<br>\\nFor additional information about how OneRoom impacts learning and development, download our <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_OneRoom_L_D_Brochure_2022-plus-badge.pdf\\" target=\\"_blank\\">OneRoom Training Room brochure</a>.\\n<br>\\n<br>\\nDownload <a href=\\"https://www.google.com/url?q=https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs&sa=D&source=docs&ust=1658146552159400&usg=AOvVaw0H9O6hkhJjsJh8Zr-k96zI\\" target=\\"_blank\\">X2O Media whitepaper</a> Engaging Hybrid and learn how web conferencing falls short to deliver learning and development in a hybrid mode. \\n","fr":"### Une offre personnalisée\\n<br>\\nX2O OneRoom est évolutif avec une gamme complète d\'options, notamment :\\n\\n- Des déploiements contextuels de démarrage rapide dans les environnements de formation existants sont également disponibles\\n- Solution hybride complète permettant aux participants de participer en face à face ou virtuellement à la même session\\n- Peut accueillir jusqu\'à 120 participants à distance\\n- Le suivi de la caméra dans la salle aide les participants à distance à voir qui parle et garantit que les participants dans la salle sont représentés de manière égale\\n- Puissant et compact <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> fournit un rendu audio et vidéo de haute qualité pour une expérience de salle de formation améliorée\\n<br>\\n### En savoir plus\\n<br>\\nPour plus d\'informations sur l\'impact de OneRoom sur l\'apprentissage et le développement, téléchargez notre <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_OneRoom_L_D_Brochure_2022.pdf\\" target=\\"_blank\\">OneRoom Training Room brochure</a>.\\n<br>\\n<br>\\nTéléchargez notre <a href=\\"https://www.google.com/url?q=https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs&sa=D&source=docs&ust=1658146552159400&usg=AOvVaw0H9O6hkhJjsJh8Zr-k96zI\\" target=\\"_blank\\">X2O Media Livre blanc</a> << Engaging Hybrid: A path to creating learning and development programs in the new normal. >>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YSo5hAFxXVKKfjXGoACu0","type":"Entry","createdAt":"2021-03-04T15:35:31.428Z","updatedAt":"2022-08-11T14:43:07.583Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-training-room-header"},"title":{"de":"X2O OneRoom","en-US":"X2O OneRoom","fr":"X2O OneRoom"},"subtitle":{"de":"Tagungsraum","en-US":"Training Room","fr":"Salle de formation "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2r61YpHBaWQNgZVhNC4dpk","type":"Entry","createdAt":"2021-02-24T17:50:50.161Z","updatedAt":"2022-08-11T14:37:50.515Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-image-paragraph"},"title":{"de":"Anwendungen","en-US":"Applications","fr":"Utilisations"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3nkAilM94hd9ZVva254tZM"}}},"description":{"de":"Anwendungen und Funktionen von Business Intelligence Dashboards:\\n\\n- Ermöglicht nicht-technischen Mitarbeitern die Erstellung dynamischer Dashboard-Kanäle\\n- Verknüpfung mit internen Datenquellen wie SAP, Oracle und SharePoint\\n- Verbindung von Vertriebsteams mit CRM-Systemen\\n- Hinzufügen von benutzergenerierten Inhalten aus sozialen Medien\\n- Interaktive Dashboards erstellen und auf jedem Bildschirm, auch auf mobilen Geräten, veröffentlichen","en-US":"Business intelligence dashboards features:\\n\\n- Enable non-technical staff to create dynamic dashboard channels \\n- Link to internal data sources such as SAP, Oracle and SharePoint\\n- Connect sales teams to CRM systems \\n- Add user-generated content from social media sites \\n- Create interactive dashboards and publish on any screen including mobile devices\\n","fr":"Les tableaux de bord de veille stratégique offrent la possibilité:\\n\\n- Pour le personnel non technique de créer des canaux de tableaux de bord dynamiques \\n- D’intégrer des liens vers les sources de données internes telles que SAP, Oracle et SharePoint \\n- De connecter les équipes commerciales aux systèmes CRM \\n- D’ajouter du contenu généré par les utilisateurs sur les réseaux sociaux \\n- De créer des tableaux de bord interactifs et de les publier sur n\'importe quel périphérique, y compris les appareils mobiles "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70MWKO9BaztgDinxHMwrOg","type":"Entry","createdAt":"2021-03-16T20:50:07.159Z","updatedAt":"2022-08-11T14:36:19.895Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-image-paragraph-2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4UGVPPvfvMw3P8LhD4honN"}}},"description":{"de":"### Vorteile von Business Intelligence Dashboards\\n<br>\\nDie Potenziale von dargestellten Daten bleibt weitgehend ungenutzt. Wenn die komplexen Daten vereinfacht werden, erhalten fehlende Trends oder Muster, die übersehen wurden, eine neue Bedeutung.\\n\\nEin Business Intelligence Dashboard hilft Unternehmen dabei, fundierte und realistische Entscheidungen zu treffen. Die zentralisierte und vollständig mobile Natur eines Business Intelligence Dashboards ermöglicht den Zugang zur Analyse unschätzbarer Geschäftseinblicke von einer Vielzahl von Geräten aus, rund um die Uhr und von jedem Ort der Welt aus. Dieses Maß an Freiheit und Flexibilität führt zu erhöhter Produktivität und verbesserter Business Intelligence für die Mitarbeiter. \\n\\nEntdecken Sie, wie das Erkennen und nalysieren von Trends in allen Geschäftsbereichen Ihres Unternehmens den Mitarbeitern die notwendigen Einblicke und Daten für einen effizienteren Entscheidungsprozess liefert.","en-US":"### Key benefits of a business intelligence dashboard\\n<br>\\n\\nThe potential of data remains largely untapped. When the complex data is simplified, missing trends or patterns that were overlooked take on new meaning. \\n\\nA business intelligence dashboard helps businesses to make informed decisions. The centralized and completely portable nature of a business intelligence dashboard provides access to analyze invaluable business insights from a multitude of devices 24/7 from wherever you are in the world. This level of freedom and flexibility translates to increased productivity and enhanced business intelligence for employees.\\n\\nDiscover how identifying and analyzing trends across your organization’s business sectors provides employees with the necessary insights and data for a more efficient decision-making process. \\n","fr":"### Avantages d’un tableau de bord de veille stratégique\\n<br>\\n\\nLe potentiel des données exploitables est infini. Le fait de simplifier, par la visualisation, des données complexes ouvre de nouvelles perspectives sur des tendances ou des modèles jusqu’ici inexploités. \\n\\nUne solution qui aide les entreprises à prendre des décisions éclairées. Une solution centralisée et entièrement mobile qui favorise l’accès à une information commerciale inestimable depuis un éventail d\'appareils, en tout temps et en tout lieu. Une liberté et une flexibilité qui se caractérisent par une meilleure productivité et une meilleure veille stratégique pour les employés. \\n\\nDécouvrez comment l\'identification et l\'analyse des tendances, par secteur d\'activité de votre entreprise, aide les employés à développer un processus décisionnel plus efficace. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"107b6Xubum6eOKakKld99T","type":"Entry","createdAt":"2021-03-01T11:43:31.880Z","updatedAt":"2022-08-11T14:32:15.325Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-communication-form-title"},"subtitle":{"de":"Wir helfen Ihnen bei der Entwicklung Ihrer Kommunikationslösungen","en-US":"Let us help you develop your communication solutions","fr":"Nous réimaginons vos solutions de communication"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6sT8USePVASyZayv93ao1r"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"481BnLC8AuYby7dlaHVe2t","type":"Entry","createdAt":"2021-02-23T10:00:23.722Z","updatedAt":"2022-08-11T14:31:09.366Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-communication-customers-1"},"title":{"en-US":"Health Partners","fr":"Health Partners"},"description":{"de":"\\"Der Kiosk ist ein wichtiges Hilfsmittel, um all unseren Patienten und Besuchern des Krankenhauses die Informationen zur Verfügung zu stellen, die sie benötigen, um ihren Aufenthalt einfacher und weniger stressig zu gestalten. Die Nutzer haben jetzt einfachen Zugang zu diesen wertvollen Inhalten, die den Patienten helfen, sich bei der Wahl unserer Einrichtung für ihre Behandlung wohler zu fühlen.\\"\\n\\n__Angela Holte__\\n*Health Partners\\nMethodist Hospital*","en-US":"“The kiosk is instrumental in getting all our patients and visitors at the hospital the information they need to make their stay easier and less stressful. Users now have simple access to this valuable content that helps patients feel more comfortable with choosing our facility for their care.”\\n\\n__Angela Holte__\\n*Health Partners\\nMethodist Hospital*","fr":"« La borne interactive renseigne tous nos patients et visiteurs avec les informations dont ils ont besoin pour faciliter leur séjour et le rendre moins stressant. Les utilisateurs profitent d’un accès simple à un contenu essentiel pour une expérience confortable en tant que patient de notre établissement. » \\n\\n__Angela Holte__\\n*Health Partners\\nMethodist Hospital*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5KFAAe6Xl8IJFBF1WTJjpe","type":"Entry","createdAt":"2021-02-23T10:01:02.530Z","updatedAt":"2022-08-11T14:30:33.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-communication-customers-2"},"title":{"en-US":"Marco Technologies","fr":"Marco Technologies"},"description":{"de":"\\"Unsere Mitarbeiterfoto-Videowand ist ein wichtiger Bestandteil von Marco Technologies und hat sich zu einem Symbol unserer Kultur entwickelt, das bei unseren Mitarbeitern, Kunden und Zulieferern Anklang findet. Bei Führungen durch unseren Firmensitz ist sie immer ein Highlight. Mit der X2O-Plattform könnte es nicht einfacher sein, die Inhalte auf den Displays zu aktualisieren und die Mitarbeiterfotos zu sortieren.\\"\\n\\n__Jeff Gau__\\n*Marco Technologies*\\n*CEO*","en-US":"“Our employee photo video wall is an important part of Marco Technologies and has become a symbol of our culture that resonates with our employees, customers, and vendors. On tours of our corporate headquarters, it is always a highlight. With the X2O platform, it couldn’t be easier to update content on the displays and keep employee photos sorted.”\\n\\n__Jeff Gau__\\n*Marco Technologies*\\n*CEO*\\n","fr":"« Notre mur vidéo de photos des employés est un élément clé de Marco Technologies. Il en est devenu un symbole de notre culture d’entreprise auprès de nos employés, de nos clients et de nos fournisseurs. C’est un véritable point fort à chaque visite de nos locaux. Avec la plateforme X2O, actualiser et classer les photos des employés est un jeu d’enfant. » \\n\\n__Jeff Gau__\\n*Marco Technologies*\\n*CEO*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6h3NR2QS16Tj1PM6OukLQ1","type":"Entry","createdAt":"2021-02-22T17:42:09.971Z","updatedAt":"2022-08-11T14:29:00.954Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x20-media-solutions-3"},"title":{"de":"Mitarbeiter Kommunikation","en-US":"Employee Communication","fr":"Communication aux employés"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6edCPZVmHO8NLynLmbvjfj"}}},"description":{"de":"Gehen Sie über die herkömmliche Mitarbeiterkommunikation hinaus, indem Sie dynamische Kanäle schaffen und Informationen in Echtzeit an Mitarbeiter an verschiedenen Standorten und Geräten weitergeben.\\n\\nZu den angebotenen Lösungen gehören:\\n●\\t__Vernetzte Mobilgeräte__\\n●\\t__Echtzeit-Benachrichtigungen und -Warnungen__\\n●\\t__X2O für Microsoft Teams App__","en-US":"Go beyond traditional employee communications by creating dynamic channels and sharing real-time information to employees across multiple locations and devices.\\n\\n*Featured Solutions Include:*\\n__• Connected Mobile__\\n__• Real time Notifications & Alerts__\\n__• X2O for Microsoft Teams App__\\n","fr":"Explorez de nouveaux horizons en termes de communication auprès de vos employés en créant des canaux dynamiques et en partageant des informations en temps réel sur plusieurs sites et périphériques. \\n\\nParmi nos solutions : \\n●\\t__Mobile connecté__\\n●\\t__Notifications et alertes en réel__\\n●\\t__App X2O pour Microsoft Teams__\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2anTb1E5sDYyaCUuH9kuGA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2XU3GYfQTmLBOEJJC4PSx2","type":"Entry","createdAt":"2021-02-22T17:40:44.093Z","updatedAt":"2022-08-11T14:28:51.131Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-solutions-2"},"title":{"de":"Dashboards für Business Intelligence","en-US":"Business Intelligence Dashboard","fr":"Tableau de bord de veille stratégique "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"w6mZSevrv1fCAK2cG8trb"}}},"description":{"de":"Erstellen Sie dynamische Dashboards mit ansprechenden visuellen Inhalten auf beliebigen interaktiven Bildschirmen für eine Reihe von Anwendungsfällen in Unternehmen und auf dem 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"},"description":{"de":"Sie können Ihre Standortinformationen in Ihrem Profil auf der Einrichtungsseite ändern, bevor Sie eine Sitzung beginnen. \\n\\nKlicken Sie dazu auf das Avatar-Symbol.  Daraufhin werden die Optionen zur Aktualisierung Ihres Profils einschließlich des Standorts angezeigt. Wählen Sie das Kästchen \\"Stadt\\" und geben Sie hier Ihren Standort ein.\\n\\n![Profile Location 1](//images.ctfassets.net/lx4pzcb22oh0/5jJRFTiLxJssBIPBVpeZzr/b981b03d2a789a185a44b9abef6b408e/Profile_Location_1.png)\\n\\nSie können Ihre Standortinformationen auch während einer Sitzung ändern, indem Sie auf das Zahnradsymbol in der oberen rechten Ecke der Benutzeroberfläche klicken. Sie können dann nach unten zum Standortfeld navigieren, wie unten gezeigt.\\n\\n![Profile Location 2](//images.ctfassets.net/lx4pzcb22oh0/2dCPqWXRlkOcUyZtbizJ9F/131276398ad9632c3ac75aa7f1effcf4/image__37_.png)","en-US":"You can change your location information on your profile on the setup page before entering a session. \\n\\nTo do this, click on the avatar icon.  This will bring up the options to update your profile including location. Select the box labelled ‘City’ and type in your location here.\\n\\n![Profile Location 1](//images.ctfassets.net/lx4pzcb22oh0/5jJRFTiLxJssBIPBVpeZzr/b981b03d2a789a185a44b9abef6b408e/Profile_Location_1.png)\\n\\nYou can also change your location information during a session by clicking on the cog icon at the top right of the user interface. You can then navigate down to the location field as shown below.\\n\\n![Profile Location 2](//images.ctfassets.net/lx4pzcb22oh0/2dCPqWXRlkOcUyZtbizJ9F/131276398ad9632c3ac75aa7f1effcf4/image__37_.png)\\n","fr":"Vous pouvez modifier vos informations de localisation sur votre profil sur la page de configuration avant d\'entrer dans une session. \\n\\nPour ce faire, cliquez sur l\'icône de l\'avatar.  Les options permettant de mettre à jour votre profil, y compris votre lieu de résidence, s\'afficheront. Cochez la case \\"Ville\\" et saisissez votre adresse ici.\\n\\n![Profile Location 1](//images.ctfassets.net/lx4pzcb22oh0/5jJRFTiLxJssBIPBVpeZzr/b981b03d2a789a185a44b9abef6b408e/Profile_Location_1.png)\\n\\nVous pouvez également modifier vos informations de localisation pendant une session en cliquant sur l\'icône en forme de rouage en haut à droite de l\'interface utilisateur. Vous pouvez ensuite naviguer vers le bas jusqu\'au champ de localisation, comme indiqué ci-dessous.\\n\\n![Profile Location 2](//images.ctfassets.net/lx4pzcb22oh0/2dCPqWXRlkOcUyZtbizJ9F/131276398ad9632c3ac75aa7f1effcf4/image__37_.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WxeYF6o4UC0UlI5c4rzRM","type":"Entry","createdAt":"2021-03-11T16:21:21.829Z","updatedAt":"2022-08-09T14:53:55.316Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-collaboration-faq-section-q5"},"title":{"de":"Wie kann ich mein Profilbild ändern? ","en-US":"How do I change my profile picture?","fr":"Comment changer ma photo de profil ?"},"description":{"de":"Sie können Ihr Profilbild auf der Einrichtungsseite ändern, bevor Sie eine Sitzung beginnen. Klicken Sie dazu auf das Avatar-Symbol. Daraufhin werden die Optionen zur Aktualisierung Ihres Profils einschließlich des Profilbildes angezeigt. \\n\\n![Collaboration Profile 1](//images.ctfassets.net/lx4pzcb22oh0/5UqpEEF8BDA1YH0gtNVyO3/1db784188f08b8935f8ca9bb4330368d/Profile_1.png)\\n\\nUm Ihr Profilbild zu aktualisieren, klicken Sie auf die Schaltfläche Hochladen. Sie können dann einen Speicherort auswählen und das gewünschte Bild hinzufügen. Mit dem Schieberegler darunter können Sie das Bild nach Bedarf vergrößern oder verkleinern.\\n\\n![Collaboration Profile 2](//images.ctfassets.net/lx4pzcb22oh0/4olUu9UXt99NII0BOKkVcn/b388e94147fd31d404795ae4e84377cf/Profile_2.png)\\n\\nUm Ihr Profilbild während einer Sitzung zu aktualisieren, wählen Sie bitte das Zahnradsymbol in der oberen rechten Ecke der Benutzeroberfläche und klicken Sie dann auf den Fotobereich unten rechts.\\n\\n![Collaboration Profile 3](//images.ctfassets.net/lx4pzcb22oh0/1lpMDoKbSJbmW9UiVcPtET/3a8d747fdad6cb91b6de4621e0400aab/image__36_.png)","en-US":"You can change your profile picture on the setup page before entering a session. To do this, click on the avatar icon. This will bring up the options to update your profile including the profile picture. \\n\\n![Collaboration Profile 1](//images.ctfassets.net/lx4pzcb22oh0/5UqpEEF8BDA1YH0gtNVyO3/1db784188f08b8935f8ca9bb4330368d/Profile_1.png)\\n\\nTo update your profile picture, select the upload button. You can then browse to a location and add your chosen image. You can use the slider underneath to zoom in and out of the image as needed.\\n\\n![Collaboration Profile 2](//images.ctfassets.net/lx4pzcb22oh0/4olUu9UXt99NII0BOKkVcn/b388e94147fd31d404795ae4e84377cf/Profile_2.png)\\n\\nTo update your profile picture during a session please select the cog icon at the top right of the user interface, and click on the picture area at the bottom right.\\n\\n![Collaboration Profile 3](//images.ctfassets.net/lx4pzcb22oh0/1lpMDoKbSJbmW9UiVcPtET/3a8d747fdad6cb91b6de4621e0400aab/image__36_.png)","fr":"Vous pouvez modifier votre photo de profil sur la page de configuration avant d\'entrer dans une session. Pour ce faire, cliquez sur l\'icône de l\'avatar. Les options permettant de mettre à jour votre profil, y compris la photo de profil, s\'afficheront. \\n\\n![Collaboration Profile 1](//images.ctfassets.net/lx4pzcb22oh0/5UqpEEF8BDA1YH0gtNVyO3/1db784188f08b8935f8ca9bb4330368d/Profile_1.png)\\n\\nPour mettre à jour votre photo de profil, sélectionnez le bouton de téléchargement. Vous pouvez alors naviguer vers un emplacement et ajouter l\'image de votre choix. Vous pouvez utiliser le curseur situé en dessous pour agrandir ou réduire l\'image selon vos besoins.\\n\\n![Collaboration Profile 2](//images.ctfassets.net/lx4pzcb22oh0/4olUu9UXt99NII0BOKkVcn/b388e94147fd31d404795ae4e84377cf/Profile_2.png)\\n\\nPour mettre à jour votre photo de profil pendant une session, veuillez sélectionner l\'icône en forme de rouage en haut à droite de l\'interface utilisateur, puis cliquez sur la zone de la photo en bas à droite.\\n\\n![Profil de collaboration 3](//images.ctfassets.net/lx4pzcb22oh0/1lpMDoKbSJbmW9UiVcPtET/3a8d747fdad6cb91b6de4621e0400aab/image__36_.png)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1EtxWQgJGPBEiXzIPaJC44","type":"Entry","createdAt":"2021-03-11T16:19:30.530Z","updatedAt":"2022-08-09T14:48:51.619Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-collaboration-faq-section-q4"},"title":{"de":"Wie kann ich meine Kamera wechseln? ","en-US":"How do I change my camera?","fr":"Comment changer ma caméra ?"},"description":{"de":"Es gibt zwei Stellen, an denen Sie Ihre Kamera ändern können.\\n\\nAuf der Einrichtungsseite\\nUm die Kamera zu ändern, klicken Sie auf das Dropdown-Menü neben dem Kamerasymbol, wie in der Abbildung unten hervorgehoben.\\n\\n![Collaboration Speaker 1](https://images.ctfassets.net/lx4pzcb22oh0/7zo3HtD7IKhg3RBNIYkLlK/697ea6c2aea0dbc5947de86a6aeaf3ad/image__35_.png)\\n\\nWährend einer Sitzung\\nSie können Ihre Kamera auch während einer Sitzung ändern, indem Sie auf das Einstellungssymbol klicken (siehe unten). Sie haben dann die Möglichkeit, aus den verfügbaren Kameras zu wählen.\\n\\n![Collaboration Speaker 2](//images.ctfassets.net/lx4pzcb22oh0/nyzMOgBjY3S5aCHN85h4e/aeaee3bec61671fa83350a5a8cc51f36/image__34_.png)\\n","en-US":"There are two places where you can change your camera.\\n\\n1.\\tOn the setup page\\nTo change it here, click on the dropdown menu next to the camera icon as highlighted in the image below.\\n\\n![Collaboration Speaker 1](https://images.ctfassets.net/lx4pzcb22oh0/7zo3HtD7IKhg3RBNIYkLlK/697ea6c2aea0dbc5947de86a6aeaf3ad/image__35_.png)\\n\\n2.\\tDuring a session\\nYou can also change your camera during a session by clicking on the settings icon as highlighted below. You will be given the option to choose from the cameras that are available. \\n\\n![Collaboration Speaker 2](//images.ctfassets.net/lx4pzcb22oh0/nyzMOgBjY3S5aCHN85h4e/aeaee3bec61671fa83350a5a8cc51f36/image__34_.png)\\n","fr":"Vous avez deux solutions : \\n\\n1. Sur la page de configuration \\nCliquez sur le menu déroulant situé à côté de l\'icône Caméra (comme illustré ci-après). \\n\\n![Collaboration Speaker 1](https://images.ctfassets.net/lx4pzcb22oh0/7zo3HtD7IKhg3RBNIYkLlK/697ea6c2aea0dbc5947de86a6aeaf3ad/image__35_.png)\\n\\n2. En cours de session \\nPour ce faire, cliquez sur l\'icône Paramètres (comme illustré ci-après). Vous devez ensuite sélectionner une caméra parmi celles disponibles. \\n\\n![Collaboration Speaker 2](//images.ctfassets.net/lx4pzcb22oh0/nyzMOgBjY3S5aCHN85h4e/aeaee3bec61671fa83350a5a8cc51f36/image__34_.png)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5X6VST0OL1WMTbQWAAXxPi","type":"Entry","createdAt":"2021-03-11T16:07:48.928Z","updatedAt":"2022-08-09T14:47:50.201Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-collaboration-faq-section-q3"},"title":{"de":"Wie kann ich mein Mikrofon ändern?","en-US":"How do I change my microphone?","fr":"Comment changer mon micro? "},"description":{"de":"Es gibt zwei Stellen, an denen Sie Ihr Mikrofon ändern können.\\n\\nAuf der Einrichtungsseite\\nUm es hier zu ändern, klicken Sie auf das Dropdown-Menü neben dem Mikrofonsymbol, wie in der Abbildung unten hervorgehoben.\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/3FraXrqNUzoWt3NEJWOHbg/04e81a114efedecb2acdc93cf48fae3b/Collaboration3.png)\\n\\nWährend einer Sitzung\\nSie können Ihr Mikrofon auch während einer Sitzung ändern, indem Sie auf das unten hervorgehobene Einstellungssymbol klicken. Sie haben dann die Möglichkeit, aus den verfügbaren Mikrofonen zu wählen.\\n\\n![Collaboration Mic 3](//images.ctfassets.net/lx4pzcb22oh0/2mCb2ZuhtvSVKqLSncQBky/17ede9aa886effca61b93a0517fe81d7/image__33_.png)\\n","en-US":"There are two places where you can change your microphone.\\n\\n1.\\tOn the setup page\\nTo change it here, click on the dropdown menu next to the microphone icon as highlighted in the image below.\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/3FraXrqNUzoWt3NEJWOHbg/04e81a114efedecb2acdc93cf48fae3b/Collaboration3.png)\\n\\n2. During a session\\nYou can also change your microphone during a session by clicking on the settings icon as highlighted below. You will be given the option to choose from the microphones that are available.\\n\\n![Collaboration Mic 3](//images.ctfassets.net/lx4pzcb22oh0/2mCb2ZuhtvSVKqLSncQBky/17ede9aa886effca61b93a0517fe81d7/image__33_.png)","fr":"Vous avez deux solutions : \\n\\n1. Sur la page de configuration \\nCliquez sur le menu déroulant situé à côté de l\'icône Microphone (comme illustré ci-après). \\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/3FraXrqNUzoWt3NEJWOHbg/04e81a114efedecb2acdc93cf48fae3b/Collaboration3.png)\\n\\n2. En cours de session \\nPour ce faire, cliquez sur l\'icône Paramètres (comme illustré ci-après). Vous devez ensuite sélectionner un micro parmi ceux disponibles\\n\\n![Collaboration Mic 3](//images.ctfassets.net/lx4pzcb22oh0/2mCb2ZuhtvSVKqLSncQBky/17ede9aa886effca61b93a0517fe81d7/image__33_.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2OuH4rfWyZpEn7Btgr7Ph4","type":"Entry","createdAt":"2021-03-11T16:05:25.109Z","updatedAt":"2022-08-09T14:46:13.373Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-collaboration-faq-section-q2"},"title":{"de":"Wie kann ich sicherstellen, dass Google Chrome meine Kamera und mein Mikrofon erkennt?","en-US":"How do I ensure that my browser is detecting my camera and microphone?","fr":"Comment savoir si Google Chrome détecte bien ma caméra et mon microphone ? "},"description":{"de":"Wenn der Google Chrome-Browser geöffnet ist, sehen Sie ein Schlosssymbol neben der URL der Website. Wenn Sie auf dieses Schloss klicken, erscheint ein Menü, das Ihre Einstellungen hervorhebt.\\n\\nVergewissern Sie sich, dass Sie \\"Zulassen\\" aus dem Dropdown-Menü neben den Optionen Kamera und Mikrofon auswählen.\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/7an6gtcvbp9I54gFDHKBW9/9b870911ec309ca1f60797421696ee24/Collaboration2b.png)\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/4gIfuXKRFozKFxwWas8J5G/a4dfe252d5419f4ee47ab3809926e9f7/image__31_b.png)","en-US":"When your browser is open, you will see a lock icon next to the website URL. Click on this lock and a menu will appear highlighting your settings. \\n\\nEnsure that you select ‘Allow’ from the dropdown menu next to both the Camera and Microphone options.  You can see how this works for both Google Chrome and Microsoft Edge below.\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/7an6gtcvbp9I54gFDHKBW9/9b870911ec309ca1f60797421696ee24/Collaboration2b.png)\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/4gIfuXKRFozKFxwWas8J5G/a4dfe252d5419f4ee47ab3809926e9f7/image__31_b.png)","fr":"Une fois le navigateur Google Chrome ouvert, une icône cadenas apparaît près de l\'URL. Cliquez sur ce cadenas pour faire apparaître le menu des paramètres. \\n\\nVérifiez que les options Caméra et Microphone sont sur « Allow » (Autoriser) dans le menu déroulant. \\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/7an6gtcvbp9I54gFDHKBW9/9b870911ec309ca1f60797421696ee24/Collaboration2b.png)\\n\\n![Collaboration Mic 2](//images.ctfassets.net/lx4pzcb22oh0/4gIfuXKRFozKFxwWas8J5G/a4dfe252d5419f4ee47ab3809926e9f7/image__31_b.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6qgWjkkYt9uOGEsjXNHdlL","type":"Entry","createdAt":"2021-03-11T16:04:31.562Z","updatedAt":"2022-08-09T14:43:29.939Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-collaboration-faq-section-q1"},"title":{"de":"Wie melde ich mich bei einer Sitzung an? ","en-US":"How do I log into a session?","fr":"Comment me connecter à une session ?  "},"description":{"de":"Sie erhalten eine Kalendereinladung per E-Mail, die einen Link zur Sitzung sowie einen eindeutigen Benutzernamen und ein Passwort für den Zugriff auf die Sitzung enthält. Wenn Ihr Unternehmen/Ihre Universität Single Sign On (SSO) verwendet, erhalten Sie nur den Link und den Benutzernamen in der Kalendereinladung.\\n\\nUm auf die Sitzung zugreifen zu können, benötigen Sie einen Internetzugang über Google Chrome, eine Standard-Internetverbindung sowie eine Kamera und ein Headset.\\n\\nDie unterstützten Browser sind:\\n\\n__Windows:__\\nGoogle Chrome 80+\\nMicrosoft Edge 81+\\nOpera 67+\\n\\n__Mac:__\\nApple Safari 14.1+\\nGoogle Chrome 80+\\n\\nUm an der Sitzung teilzunehmen, klicken Sie auf den Link in der Einladung und geben Sie den angegebenen Benutzernamen und das Passwort ein.\\n\\n![Collaboration Login 1](//images.ctfassets.net/lx4pzcb22oh0/7hYmBFMcvOfUUhUQsAFJay/e37c1c64e6fff5a162a0ddbe3087020b/Collaboration1.png)","en-US":"You will receive a calendar invitation by email that includes a link to the session along with a unique username and password to use to access the session. If your company/university is using single sign on (SSO), you will only receive the link and username in the calendar invitation.\\n\\nTo access the session, you will need to have a standard internet connection and a camera and headset. \\n\\nThe supported browsers are:\\n\\n__Windows:__\\nGoogle Chrome 80+\\nMicrosoft Edge 81+\\nOpera 67+\\n\\n__Mac:__\\nApple Safari 14.1+\\nGoogle Chrome 80+\\n\\nTo enter the session, click on the link in the invitation and enter the username and password provided. \\n\\n![Collaboration Login 1](//images.ctfassets.net/lx4pzcb22oh0/7hYmBFMcvOfUUhUQsAFJay/e37c1c64e6fff5a162a0ddbe3087020b/Collaboration1.png)\\n","fr":"Vous recevrez une invitation par courriel qui comportera le lien vers la session, un identifiant et un mot de passe uniques qui vous permettront d’accéder à la session. Si votre entreprise/université utilise l\'authentification par signature unique (SSO), vous recevrez uniquement le lien et l’identifiant dans votre courriel d’invitation. \\n\\nPour participer à la session, installez Google Chrome et prévoyez une connexion internet standard, une caméra et un casque d’écoute. \\n\\nLes navigateurs Web pris en charge sont les suivants:\\n\\n__Windows:__\\nGoogle Chrome 80+\\nMicrosoft Edge 81+\\nOpera 67+\\n\\n__Mac:__\\nApple Safari 14.1+\\nGoogle Chrome 80+\\n\\nPour rejoindre la session, cliquez sur le lien figurant dans votre courriel d\'invitation et saisissez les identifiants communiqués dans le même e-mail.\\n\\n![Collaboration Login 1](//images.ctfassets.net/lx4pzcb22oh0/7hYmBFMcvOfUUhUQsAFJay/e37c1c64e6fff5a162a0ddbe3087020b/Collaboration1.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"71pa8N6abUa8LZTiQkJarT","type":"Entry","createdAt":"2021-02-26T13:32:20.175Z","updatedAt":"2022-08-09T14:41:12.522Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-faq-section-software"},"title":{"de":"Software","en-US":"Software","fr":"Logiciel "},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2pbjaq2ClA4Z36U8hz9fth"}},{"sys":{"type":"Link","linkType":"Entry","id":"4RmIBgsMrekjOjLhSGwwip"}},{"sys":{"type":"Link","linkType":"Entry","id":"2ZmsBay57nSuXAqAuMEOMe"}},{"sys":{"type":"Link","linkType":"Entry","id":"1rDAWkmKXhnIYzAn3G0vyl"}},{"sys":{"type":"Link","linkType":"Entry","id":"3nJChXXzXKcBkeblDJtVr6"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3nJChXXzXKcBkeblDJtVr6","type":"Entry","createdAt":"2021-03-11T15:58:21.676Z","updatedAt":"2022-08-09T14:41:07.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-software-faq-section-q5"},"title":{"de":"Wie kann ich die Ausrichtung des Players ändern? ","en-US":"How do I change the player orientation?","fr":"Comment modifier l’orientation du lecteur ?"},"description":{"de":"Bei Windows-Playern wird die Ausrichtung des Players von Windows gesteuert. Um die Ausrichtung zu ändern, müssen Sie die Windows-Anzeigeeinstellungen aufrufen und je nach Ihren Anforderungen entweder auf Hoch- oder Querformat umstellen.","en-US":"For Windows players, the player orientation is controlled by Windows. To make a change to the orientation you will need to go into your Windows Display settings and either change it to portrait or landscape depending on your requirements.","fr":"Pour les lecteurs Windows, l’orientation du lecteur est contrôlée par Windows. Pour modifier l\'orientation, allez dans les paramètres d\'affichage de Windows et sélectionnez le mode portrait ou paysage selon vos préférences. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1rDAWkmKXhnIYzAn3G0vyl","type":"Entry","createdAt":"2021-03-11T15:48:26.031Z","updatedAt":"2022-08-09T14:39:28.907Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-software-faq-section-q4"},"title":{"de":"Wie kann ich auf das Benutzerhandbuch zugreifen? ","en-US":"How do I access the user guide?","fr":"Comment accéder au guide d’utilisation?  "},"description":{"de":"Um auf das Benutzerhandbuch zuzugreifen, loggen Sie sich zunächst in das X2O Media Portal ein.\\n\\nSobald Sie eingeloggt sind, klicken Sie bitte auf das Fragezeichen-Symbol ganz rechts. Daraufhin öffnet sich ein Dropdown-Menü, in dem Sie die Option \\"Benutzerhandbuch\\" auswählen können.\\n\\n![Software User 1](//images.ctfassets.net/lx4pzcb22oh0/6yZXMOu4f2YTMmY5J29Vdl/9ee62c21aa07da2bd229344eabe4617f/user_guide.png)","en-US":"To access the user guide, firstly log in to the X2O Media portal.\\n\\nOnce you are logged in, please select the question mark icon on the far right. This will bring up a drop-down menu and you can select the ‘User Guide’ option here.\\n\\n![Software User 1](//images.ctfassets.net/lx4pzcb22oh0/6yZXMOu4f2YTMmY5J29Vdl/9ee62c21aa07da2bd229344eabe4617f/user_guide.png)","fr":"Dans un premier temps, connectez-vous au portail X2O Media. \\n\\nUne fois la connexion au portail établie, sélectionnez l’icône du point d\'interrogation en haut, à droite de l’écran. Un menu déroulant s\'ouvre et il suffit de cliquez sur « User Guide » (Guide d’utilisation). \\n\\n![Software User 1](//images.ctfassets.net/lx4pzcb22oh0/6yZXMOu4f2YTMmY5J29Vdl/9ee62c21aa07da2bd229344eabe4617f/user_guide.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ZmsBay57nSuXAqAuMEOMe","type":"Entry","createdAt":"2021-03-11T15:47:50.370Z","updatedAt":"2022-08-09T14:38:41.067Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-software-faq-section-q3"},"title":{"de":"Wie bekomme ich mehr Lizenzen?","en-US":"How do I get more licenses?","fr":"Comment obtenir plus de licences ? "},"description":{"de":"Um weitere Lizenzen anzufordern, können Sie sich entweder an Ihren X2O Media Account Manager wenden oder eine E-Mail an support@x2omedia.com schicken. Wir werden Ihnen helfen, die Informationen zu erhalten.","en-US":"To request more licenses, you can either contact your X2O Media Account Manager, or email <a href=\\"support@x2omedia.com\\">support@x2omedia.com</a> and we will help you get the information. ","fr":"Si vous souhaitez obtenir plus de licences, veuillez contacter votre gestionnaire de compte X2O Media ou nous écrire à  support@x2omedia.com et nous vous ferons suivre les renseignements nécessaires. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4RmIBgsMrekjOjLhSGwwip","type":"Entry","createdAt":"2021-03-11T15:46:46.598Z","updatedAt":"2022-08-09T14:38:19.566Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-software-faq-section-q2"},"title":{"de":"Wie installiere ich einen Player? ","en-US":"How do I install a player?","fr":"Comment installer le lecteur?  "},"description":{"de":"Um den Player zu installieren, loggen Sie sich zunächst in das X2O Media Portal ein.\\nSobald Sie eingeloggt sind, wählen Sie bitte den Abwärtspfeil neben Ihrem Profil und klicken Sie auf die Option \'Player herunterladen\'.\\n\\n![Software Install 1](//images.ctfassets.net/lx4pzcb22oh0/6UZ5DZT9YkFlesnVIcZK29/27cbbc2f81939fe3c08ca63e71f99d35/download_player.png)\\n\\nUm den Player herunterzuladen, denken Sie bitte daran, die Software-Lizenzvereinbarung am Ende der Seite zu akzeptieren.\\n\\n![Software Install 2](//images.ctfassets.net/lx4pzcb22oh0/2IAVioydSlHQ64K8yQxK7u/4b96fab707d616c11f92fc8dc84c5879/downloadplayer2.png)\\n","en-US":"To install the player, firstly log in to the X2O Media portal.\\n\\nOnce you are logged in, please select the downward arrow next to your profile and click on the ‘Download Player’ option.\\n\\n![Software Install 1](//images.ctfassets.net/lx4pzcb22oh0/6UZ5DZT9YkFlesnVIcZK29/27cbbc2f81939fe3c08ca63e71f99d35/download_player.png)\\n\\nTo ‘Download Player’ please remember to accept the software license agreement at the bottom of the page. \\n\\n![Software Install 2](//images.ctfassets.net/lx4pzcb22oh0/2IAVioydSlHQ64K8yQxK7u/4b96fab707d616c11f92fc8dc84c5879/downloadplayer2.png)\\n","fr":"Dans un premier temps, connectez-vous au portail X2O Media. \\n\\nUne fois la connexion au portail établie, sélectionnez la flèche vers le bas située à côté de votre profil puis cliquez sur « Download Player » (Télécharger le lecteur). \\n\\n![Software Install 1](//images.ctfassets.net/lx4pzcb22oh0/6UZ5DZT9YkFlesnVIcZK29/27cbbc2f81939fe3c08ca63e71f99d35/download_player.png)\\n\\nPour que le téléchargement réussisse, vous devez accepter les conditions du contrat de licence du logiciel qui figurent en bas de la page. \\n\\n![Software Install 2](//images.ctfassets.net/lx4pzcb22oh0/2IAVioydSlHQ64K8yQxK7u/4b96fab707d616c11f92fc8dc84c5879/downloadplayer2.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2pbjaq2ClA4Z36U8hz9fth","type":"Entry","createdAt":"2021-02-26T13:32:15.992Z","updatedAt":"2022-08-09T14:35:43.514Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-software-faq-section-q1"},"title":{"de":"Wie kann ich den Agenten auf einem neuen Player installieren?","en-US":"How do I install the agent on a new player?","fr":"Comment installer l\'agent logiciel sur le nouveau lecteur ? "},"description":{"de":"Um den Agenten zu installieren, stellen Sie zunächst sicher, dass Sie die im X2O-Benutzerhandbuch beschriebenen Voraussetzungen erfüllt haben.\\n\\nLoggen Sie sich dann in das X2O Media Portal ein. Wenn Sie den Link für den Zugang zu Ihrem X2O-Portal nicht kennen, öffnen Sie bitte eine Support-Anfrage und wir helfen Ihnen gerne, ihn zu finden.\\n\\nSobald Sie eingeloggt sind, wählen Sie bitte den Pfeil nach unten neben Ihrem Profil und klicken Sie auf die Option \\"Agent herunterladen\\".\\n\\n![Software Agent 1](//images.ctfassets.net/lx4pzcb22oh0/4coSBqgemnMps0Kv2J9REi/0731f367c739c8ebb4fd5842ffc5aa45/download_agent.png)\\n\\nBitte denken Sie daran, dass Sie die Software-Lizenzvereinbarung am Ende der Seite akzeptieren müssen, um den Agenten herunterladen zu können.\\n\\n![Software Agent 2](//images.ctfassets.net/lx4pzcb22oh0/goMp2lKE4QCD5YjvHa5Mp/b0bf227e38c2a05140c7de6721f546ef/download_player_checkbox.png)","en-US":"To install the agent, firstly ensure that you have completed the pre-requisite setup from the X2O User Guide.\\n\\nThen log in to the X2O Media portal. If you do not know the link to access your X2O portal, please open a support request and we will be happy to help you find it.\\n\\nOnce you are logged in, please select the downward arrow next to your profile and click on the ‘Download Agent’ option.\\n\\n![Software Agent 1](//images.ctfassets.net/lx4pzcb22oh0/4coSBqgemnMps0Kv2J9REi/0731f367c739c8ebb4fd5842ffc5aa45/download_agent.png)\\n\\nTo ‘Download Agent’ please remember to accept the software license agreement at the bottom of the page. \\n\\n![Software Agent 2](//images.ctfassets.net/lx4pzcb22oh0/goMp2lKE4QCD5YjvHa5Mp/b0bf227e38c2a05140c7de6721f546ef/download_player_checkbox.png)\\n","fr":"Commencez par vérifier que vous avez bien configuré les étapes précédentes en vous référant au Guide d’utilisation X2O. \\n\\nEnsuite, connectez-vous au portail X2O Media. Si vous ne trouvez pas le lien d’accès au portail X2O, veuillez contacter le service clientèle qui vous le communiquera. \\n\\nUne fois la connexion au portail établie, sélectionnez la flèche vers le bas située à côté de votre profil puis cliquez sur « Download Agent » (Télécharger l\'agent). \\n\\n![Software Agent 1](//images.ctfassets.net/lx4pzcb22oh0/4coSBqgemnMps0Kv2J9REi/0731f367c739c8ebb4fd5842ffc5aa45/download_agent.png)\\n\\nPour que le téléchargement réussisse, vous devez accepter les conditions du contrat de licence du logiciel qui figurent en bas de la page.\\n\\n![Software Agent 2](//images.ctfassets.net/lx4pzcb22oh0/goMp2lKE4QCD5YjvHa5Mp/b0bf227e38c2a05140c7de6721f546ef/download_player_checkbox.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4VWoqyd4tfpZRX5S7Op6qD","type":"Entry","createdAt":"2021-02-26T12:18:05.201Z","updatedAt":"2022-08-09T14:31:03.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-faq-section-hardware"},"title":{"de":"Hardware","en-US":"Hardware","fr":"Matériel "},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"e9YhVyua0uHIF3bWptH5A"}},{"sys":{"type":"Link","linkType":"Entry","id":"3YqvlLWJGdGm049BGfIdBK"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YqvlLWJGdGm049BGfIdBK","type":"Entry","createdAt":"2021-02-26T13:27:39.486Z","updatedAt":"2022-08-09T14:30:52.766Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-hardware-faq-section-q2"},"title":{"de":"Wie kann ich einen neuen X2O Media Player mit meinem internen Server verbinden?","en-US":"How do I connect a new X2O Media Player to my internal server?","fr":"Comment connecter un nouveau lecteur X2O Media à mon serveur interne ? "},"description":{"de":"Wenn Sie den Player einschalten, wird die unten stehende Meldung angezeigt.\\n\\nUm ihn auf Ihren lokalen Server umzustellen, wählen Sie bitte das Symbol Einstellungen/Geräte unten rechts.\\n\\n![Hardware FAQ 1](//images.ctfassets.net/lx4pzcb22oh0/2phDlEy4ItQytPQWz7ygVF/87d6267375e3437a70b014dd0aff5756/Hardware1.png)\\n\\nSie haben dann die Möglichkeit, den Namen und den Server-Port zu ändern. Klicken Sie auf \\"ok\\", sobald Sie dies geändert haben.\\n\\n![Hardware FAQ 2](//images.ctfassets.net/lx4pzcb22oh0/3mRnjeTFP0IXNtsa5IVnzL/c5a6f209258f25cb025e89edc498debd/Hardware2.png)","en-US":"When you turn on the player it will display the message below. \\n\\nTo change it to your local server, please select the settings/gear icon at the bottom right.\\n\\n![Hardware FAQ 1](//images.ctfassets.net/lx4pzcb22oh0/2phDlEy4ItQytPQWz7ygVF/87d6267375e3437a70b014dd0aff5756/Hardware1.png)\\n\\nYou will then have the option to change the name and server port. Click “ok” once you have changed this.\\n\\n![Hardware FAQ 2](//images.ctfassets.net/lx4pzcb22oh0/3mRnjeTFP0IXNtsa5IVnzL/c5a6f209258f25cb025e89edc498debd/Hardware2.png)","fr":"Allumez le lecteur. Le message ci-dessous s’affiche. \\n\\nPour enregistrer votre serveur interne, sélectionnez l\'icône paramètres/engrenages en bas à droite. \\n\\n![Hardware FAQ 1](//images.ctfassets.net/lx4pzcb22oh0/2phDlEy4ItQytPQWz7ygVF/87d6267375e3437a70b014dd0aff5756/Hardware1.png)\\n\\nVous pouvez désormais modifier le nom et le port du serveur. Cliquez sur « OK » une fois l’action terminée. \\n\\n![Hardware FAQ 2](//images.ctfassets.net/lx4pzcb22oh0/3mRnjeTFP0IXNtsa5IVnzL/c5a6f209258f25cb025e89edc498debd/Hardware2.png)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"e9YhVyua0uHIF3bWptH5A","type":"Entry","createdAt":"2021-02-26T12:17:56.808Z","updatedAt":"2022-08-09T14:28:58.169Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-hardware-faq-section-q1"},"title":{"de":"Wie kann ich einen defekten X2O Media Player zurückschicken?","en-US":"How do I send back a defective X2O Media Player?","fr":"Comment retourner un lecteur X2O Media défectueux ? "},"description":{"de":"Wenn Sie ein Hardware-Problem mit einem X2O-Player haben und Ihr Player unter Garantie steht, senden Sie bitte eine E-Mail an eine der folgenden E-Mail-Adressen, abhängig von Ihrem Standort.\\n\\n- Nordamerika: <a href=\\"supportna@x2omedia.com\\">supportna@x2omedia.com</a>\\n\\n- EMEA: <a href=\\"supportemea@x2omedia.com\\">supportemea@x2omedia.com</a>\\n\\nEin Mitarbeiter von X2O Media wird sich mit Ihnen in Verbindung setzen und Sie bitten, einige Schritte zur Fehlerbehebung auszuführen, um zu sehen, ob wir das Problem beheben können.\\n\\nWenn wir das Problem nicht beheben können, wird ein RMA-Verfahren (Return Merchandise Authorization) eingeleitet und ein Ersatzgerät mit einem Rücksendeetikett an Sie gesendet.","en-US":"If you encounter a hardware issue with an X2O player and your player is under warranty, please send an email to one of the following email addresses, depending on your location.\\n\\n- North America: <a href=\\"supportna@x2omedia.com\\">supportna@x2omedia.com</a>\\n\\n- EMEA: <a href=\\"supportemea@x2omedia.com\\">supportemea@x2omedia.com</a>\\n\\nAn X2O Media representative will get in touch with you and ask you to complete some troubleshooting steps to see if we can help fix the problem. \\n\\nIf we are unable to resolve the issue, a Return Merchandise Authorization (RMA) process will be started, and a replacement player will be sent to you with a return label.\\n","fr":"En cas de problème matériel avec un lecteur X2O toujours sous garantie, veuillez nous contacter par courriel à l\'une des adresses suivantes, selon votre localisation. \\n\\n- Amérique du Nord: supportna@x2omedia.com \\n- EMEA: supportemea@x2omedia.com \\n\\nUn représentant X2O Media vous contactera pour essayer de résoudre le problème à distance. \\n\\nSi le problème persiste, nous entamerons une procédure d\'Autorisation de Retour de Marchandise (RMA) et vous recevrez un nouveau lecteur accompagné d’une étiquette de retour pour le modèle défectueux. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ebdPEYZRpKQZ5lYsnlsYP","type":"Entry","createdAt":"2021-02-26T11:28:28.576Z","updatedAt":"2022-08-09T14:26:57.596Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-introduction-paragraph"},"description":{"de":"Nachfolgend haben wir einige der häufig gestellten Fragen aufgelistet, die dem X2O Media Support Team zu unserer Hardware, Software und Kollaborationslösungen gestellt werden.\\n\\nWenn Sie noch weitere Hilfe benötigen, können Sie sich an unser Team wenden. ","en-US":"We have listed below some of the frequently asked questions that the X2O Media Support team are asked about our hardware, software and collaboration solutions. If you still require further help you can reach out to our <a href=\\"https://www.x2omedia.com/en/support/\\" target=\\"_blank\\">support</a> team. ","fr":"Vous trouverez ci-dessous des réponses aux questions les plus courantes concernant notre matériel, nos logiciels et nos solutions de collaboration. \\n\\nSi vous avez encore besoin d\'aide, vous pouvez vous adresser à notre équipe <a href=\\"https://www.x2omedia.com/en/support/\\" target=\\"_blank\\">support</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2aM3250kfBE4qBWbVvvnDO","type":"Entry","createdAt":"2021-02-26T11:27:44.635Z","updatedAt":"2022-08-09T14:23:48.066Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-faq-header"},"title":{"de":"Häufig gestellte Fragen","en-US":"Frequently Asked Questions","fr":"Foire aux questions "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aM4OvKDFtqAVWLlaDj3Xz","type":"Entry","createdAt":"2021-03-01T13:45:11.435Z","updatedAt":"2022-08-09T08:42:15.324Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-form-title"},"subtitle":{"de":"Sind Sie bereit, Ihre Geschäftsanforderungen mit einem unserer Experten zu besprechen?","en-US":"Ready to discuss your business needs with one of our experts?","fr":" Prêt à discuter des besoins de votre entreprise avec l\'un de nos experts?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4CuqXAmYHjhSUCFj9BFG8L","type":"Entry","createdAt":"2022-07-20T19:37:30.999Z","updatedAt":"2022-08-09T08:41:52.071Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-LPI-learning-live"},"title":{"de":"Lernen live digital: Entwicklung und Aufrechterhaltung einer menschlichen Verbindung mit hybrider Lerntechnologie ","en-US":"Learning Live Digital: Developing and maintaining a human connection with hybrid learning technology ","fr":"Apprendre en direct par le numérique : Développer et maintenir un lien humain avec la technologie d\'apprentissage hybride "},"description":{"de":"Sehen Sie sich an, wie Rachel Kay von Babington und Nick White von X2O Media darüber diskutieren, wie man mit hybrider Lerntechnologie eine menschliche Verbindung aufbauen und aufrechterhalten kann.","en-US":"Watch Rachel Kay from Babington and Nick White from X2O Media discuss how to develop and maintain a human connection with hybrid learning technology.","fr":"Regardez Rachel Kay de Babington et Nick White de X2O Media discuter de la manière de développer et de maintenir un lien humain avec la technologie d\'apprentissage hybride."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6MzYpmaZ38d17TA57Ll00A"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3gevN8uxZkUGwLCOqxQwBZ","type":"Entry","createdAt":"2022-07-05T19:59:43.351Z","updatedAt":"2022-08-09T08:40:31.686Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-ISE-oneroom"},"title":{"de":"ISE 2022: X2O Media demonstriert virtuellen Kollaborationsraum für Hybrid- und Huddle-Räume","en-US":"ISE 2022: X2O Media Demonstrates Virtual Collaboration Room for Hybrid & Huddle Rooms","fr":"ISE 2022 : X2O Media présente une salle de collaboration virtuelle pour les salles hybrides et de réunion"},"description":{"de":"Mansour Brek, Präsident und CEO von X2O Media, demonstriert auf der ISE 2022 in Barcelona die X2O OneRoom OneRoom Immersive Collaboration Technology für Hybrid- und Huddle-Räume. ","en-US":"See Mansour Brek, President and CEO of X2O Media demonstrate X2O OneRoom OneRoom Immersive Collaboration Technology for Hybrid and Huddle Rooms at ISE 2022 in Barcelona. ","fr":"Voir Mansour Brek, président et chef de la direction de X2O Media faire la démonstration de la technologie de collaboration immersive X2O OneRoom OneRoom pour les salles hybrides et de réunion lors de l\'ISE 2022 à Barcelone."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4zJIxWM1SZWXI0OlRk88MR"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"64RPkAEN8e24SjkbmYB9JE","type":"Entry","createdAt":"2022-07-05T20:05:47.268Z","updatedAt":"2022-08-09T08:39:58.591Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-ISE-communication"},"title":{"de":"ISE 2022: X2O Media zeigt Unternehmenskommunikationslösungen für hybride Belegschaften","en-US":"ISE 2022: X2O Media Demonstrates Corporate Communication Solutions for Hybrid Workforces","fr":"ISE 2022 : X2O Media présente des solutions de communication d\'entreprise pour les effectifs hybrides"},"description":{"de":"Mansour Brek zeigt, wie die einheitliche visuelle Kommunikationsplattform von X2O Media hybriden und dezentralen Teams helfen kann, in Verbindung zu bleiben.","en-US":"See Mansour Brek show how X2O Media\'s unified visual communication platform can help hybrid and remote teams keep connected.","fr":"Voir Mansour Brek montrer comment la plateforme de communication visuelle unifiée de X2O Media peut aider les équipes hybrides et distantes à rester connectées."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4GxrMfPSJbmvaP9Wslre55"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aEWJYSTWPCGt5a6U5XX2d","type":"Entry","createdAt":"2022-03-15T14:32:09.569Z","updatedAt":"2022-08-09T08:39:34.743Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-OneRoom-meeting"},"title":{"de":"X2O OneRoom Meetingraum Tour","en-US":"X2O OneRoom Meeting Room Tour","fr":"Visite de la salle de réunion X2O OneRoom"},"description":{"de":"X2O OneRoom verändert Meetings und wurde entwickelt, um ein interaktives, hybrides Meeting-Erlebnis sowohl für Teilnehmer im Raum als auch für Teilnehmer aus der Ferne zu schaffen, egal wo sie sich befinden.","en-US":"X2O OneRoom transforms meetings and is designed to create an interactive, hybrid meeting experience for both in-room and remote attendees wherever they are located.","fr":"X2O OneRoom transforme les réunions et est conçu pour créer une expérience de réunion interactive et hybride pour les participants en salle et à distance, où qu\'ils se trouvent."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2wmcHVJUfSl9al8YPDWWAd"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2B6okitSjMDajXFNWIVT7h","type":"Entry","createdAt":"2022-01-24T20:47:13.671Z","updatedAt":"2022-08-09T08:39:09.547Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-videos-video-OneRoom-classroom"},"title":{"de":"X2O OneRoom Klassenzimmer Tour","en-US":"X2O OneRoom Classroom Tour","fr":"Visite de la salle de classe X2O OneRoom"},"description":{"de":"X2O OneRoom transformiert das Lehren und Lernen und bietet Bildungseinrichtungen einen anderen Ansatz für den Unterricht. Im Vergleich zu herkömmlichen Videokonferenzen ist die OneRoom-Technologie so konzipiert, dass sie eine interaktive, hybride Lernerfahrung sowohl für die Studenten im Raum als auch für die Fernstudenten schafft, egal wo sie sich befinden.","en-US":"X2O OneRoom tranforms teaching and learning and offers learning institutions a different approach to teaching. Compared to typical videoconferencing, OneRoom technology is designed to create an interactive, hybrid learning experience for both in-room and remote students wherever they are located.","fr":"X2O OneRoom transforme l\'enseignement et l\'apprentissage et offre aux établissements d\'enseignement une approche différente de l\'enseignement. 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Die App gibt daher den Mitarbeitenden Freiheit und Flexibilität, jederzeit und überall über ihr persönliches Gerät auf ihre Informationen zuzugreifen.\\nKontaktieren Sie uns für weitere Information, oder um eine Demo zu vereinbaren.\\nX2O für Microsoft Teams ist eine leistungsstarke Lösung, mit denen Unternehmen und Organisationen über die X2O Inhaltskanäle zusammenzuarbeiten und zu kommunizieren. \\n\\n<a href=\\"https://www.x2omedia.com/en/contact/\\">Kontaktieren Sie uns</a> Kontaktieren Sie uns für weitere Information, oder um eine Demo zu vereinbaren.\\n","en-US":"X2O for Microsoft Teams offers a consistent and dynamic way of sharing business information with employees through various channels within X2O Media’s core visual communications software, <a href=\\"https://www.x2omedia.com/en/solutions/x2o-platform/\\">X2O Platform.</a>\\n\\nAs the hybrid workplace continues to evolve, the app gives employees the freedom and flexibility to access their information anywhere, anytime across multiple devices and locations. <a href=\\"https://www.x2omedia.com/en/contact/\\">Contact us</a> for more information or to arrange a demo.\\n\\nX2O for Microsoft Teams application provides a powerful solution enabling businesses to collaborate and communicate through channels of content. Contact us for more information or to arrange a demo. ","fr":"X2O pour Microsoft Teams offre un moyen cohérent et dynamique de partager des informations commerciales avec les employés via différents canaux au sein du logiciel de communication visuelle de base de X2O Media, <a href=\\"https://www.x2omedia.com/en/solutions/x2o-platform/\\">X2O Platform</a>.\\n\\nAlors que le lieu de travail hybride continue d\'évoluer, l\'application donne aux employés la liberté et la flexibilité d\'accéder à leurs informations n\'importe où, n\'importe quand sur plusieurs appareils et emplacements. <a href=\\"https://www.x2omedia.com/en/contact/\\">Contactez-nous</a> pour plus d\'informations ou pour organiser une démonstration.\\n\\nL\'application X2O for Microsoft Teams fournit une solution puissante permettant aux entreprises de collaborer et de communiquer via des canaux de contenu. Contactez-nous pour plus d\'informations ou pour organiser une démonstration"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4rx9nVNPo5mZvHorNPcTma","type":"Entry","createdAt":"2021-02-25T12:26:54.594Z","updatedAt":"2022-08-08T21:28:12.868Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-get-started-cta"},"title":{"de":"Sind Sie bereit, Ihre Geschäftsanforderungen mit einem unserer Experten zu besprechen?","en-US":"Ready to discuss your business needs with one of our experts?","fr":"Prêt à discuter des besoins de votre entreprise avec l\'un de nos experts?"},"buttonLink":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1tSP6EbSGIvjxqZfYeRtvL"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"12PQaUltuE0JEQj39EaCMX","type":"Entry","createdAt":"2021-02-25T10:08:59.871Z","updatedAt":"2022-08-08T21:26:20.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-get-started-top-description"},"description":{"de":"### __FAQs__\\nVielleicht finden Sie auch unsere häufig gestellten Fragen hilfreich, da sie Fragen zu Software, Hardware und Zusammenarbeit abdecken.\\n","en-US":"### __FAQs__\\nYou may also find our <a href=\\"https://www.x2omedia.com/en/support/faq/\\" target=\\"_blank\\">frequently asked questions</a> helpful as they cover software, hardware and collaboration queries. \\n\\n### __log4j library vulnerability__\\nX2O Media is not affected. \\nThe X2O Platform software (including OneRoom and X2O Players) does not use any java code and is therefore not affected by the issue.\\n","fr":"### __FAQs__\\nNotre FAQ devrait répondre à certaines de vos questions concernant le logiciel, le matériel et les solutions de collaboration. \\n\\n### __vulnérabilité de la bibliothèque log4j__\\nX2O Media n\'est pas concerné.\\nLe X2O Platform (y compris OneRoom et X2O Players) n\'utilise aucun code java et n\'est donc pas concerné par le problème."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"219oCUXQTqty60tPKyFazW","type":"Entry","createdAt":"2021-02-24T14:08:20.851Z","updatedAt":"2022-08-08T21:25:52.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":26,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-text-paragraph-1"},"title":{"de":"Wir sind für Sie da  ","en-US":"We’re here to help","fr":"Nous sommes là pour vous   "},"description":{"de":"Das Support-Team steht Ihnen zur Verfügung, wenn Sie Probleme mit den X2O Media-Lösungen haben.\\n\\nBitte kontaktieren Sie das Support-Team per E-Mail über die unten stehenden Details:\\n\\n__Nord-Amerika__\\n\\n● Rufen Sie an: 1.877.602.9261 oder 937.220.9808 (8:00 Uhr bis 20:00 Uhr Eastern Time)\\n● E-Mail: supportNA@x2omedia.com\\n\\n__EMEA__\\n● E-Mail: supportEMEA@x2omedia.com\\n\\n__Downloads__\\nSoftware und Dokumentation stehen über den <a href=\\"https://download.x2ocloud.com/login\\" target=\\"_blank\\">X2O Software Manager</a> zum Download bereit (Anmeldung erforderlich).\\n","en-US":"The Support team is available to address any issues you might be having with X2O Media solutions.\\n\\nPlease contact the Support team by email using the details below:\\n\\n__North America__\\n- Call: 1.877.602.9261 or 937.220.9808 (8:00 a.m. to 8:00 p.m. Eastern Time)\\n- Email: supportNA@x2omedia.com or support@x2omedia.com\\n\\n__EMEA__\\n- Email: supportEMEA@x2omedia.com or support@x2omedia.com\\n\\n__X2O OneRoom Support__\\nFor support and questions regarding the X2O OneRoom platform please email: crsupport@x2omedia.com\\n\\n__Download__\\nSoftware and documentation is available for download via the <a href=\\"https://download.x2ocloud.com/login\\" target=\\"_blank\\">X2O Software Manager</a> (login required).\\n","fr":"Notre équipe de support à la clientèle répond à vos questions et vous aide à résoudre les éventuels problèmes que vous pourriez rencontrer avec les solutions X2O Media. \\n\\nVous pouvez la contacter aux adresses suivantes: \\n\\n__Amérique du Nord__\\n\\n●\\tTéléphone : +1.877.602.9261 ou 937.220.9808 (de 8 h à 20 h heure de l’Est)\\n● Courriel: supportNA@x2omedia.com\\n\\nEMEA\\n●\\tCourriel : supportEMEA@x2omedia.com \\n\\n__Télécharger__ \\n\\nNotre logiciel et notre documentation peuvent être téléchargés  via: <a href=\\"https://download.x2ocloud.com/login\\" target=\\"_blank\\">X2O Software Manager</a> (connexion requise). \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3GMBNQilRnjTPl3d2T07kX","type":"Entry","createdAt":"2021-02-24T14:06:48.821Z","updatedAt":"2022-08-08T21:22:58.974Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-support-header"},"title":{"de":"Assistance","en-US":"Support","fr":"Aide"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rPc8U3yJIO3X3udAGfgSt","type":"Entry","createdAt":"2021-02-17T12:20:40.524Z","updatedAt":"2022-08-08T21:15:41.601Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-media-players-player-r-contact"},"title":{"de":"Sind 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65 °C / 5° - 149 °F \\n- __Température de fonctionnement:__ -0 ° - 50 °C / 32° - 122 °F \\n- __Humidité de stockage/fonctionnement:__ 10 - 90 % sans condensation "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6KH8rYpXMUk7hmcpArgHUp","type":"Entry","createdAt":"2021-02-16T08:53:30.220Z","updatedAt":"2022-08-08T21:12:30.486Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-media-players-player-r-details"},"title":{"de":"Produkt-Details & Spezifikationen","en-US":"Product Details & Specifications","fr":"Informations et caractéristiques produit "},"description":{"de":"Der X2O Media Player-R ist ein digitaler Mediaplayer der Einstiegsklasse mit einem Ausgang in einem kompakten Design, der eine erschwingliche Lösung für die stabile und zuverlässige Bereitstellung von Inhalten darstellt. Der X2O Media Player-R arbeitet nahtlos mit der X2O Plattform zusammen und verbindet leistungsstarke Leistung mit schlüsselfertiger Einfachheit. Die X2O Signage Android App ist vorinstalliert und kann sofort aktiviert werden.\\n\\nEine optimierte Architektur gewährleistet eine hochwertige Leistung über die gesamte Lebensdauer. Die Systemhärtung minimiert Schwachstellen und bietet robuste Systemsicherheit. Das lüfterlose Design des Mediaplayers schützt ihn vor Staub und Schmutz, ideal für jede Digital Signage-Lösung in jeder Umgebung.\\n","en-US":"X2O Media Player-R is an entry-level, single-output digital media player in a compact design that is an affordable solution for stable, reliable content delivery. X2O Media Player-R works seamlessly with the X2O Platform, matching powerful performance with turnkey simplicity. The X2O Signage Android app comes pre-installed, ready for activation. \\n\\nAn optimized architecture ensures high quality performance throughout its entire lifetime. System hardening minimizes vulnerabilities and delivers robust system security. The media player’s fanless design keeps it protected from dust and debris, ideal for any digital signage solution in any environment.\\n\\nX2O Media Players are dedicated devices that combine carefully designed hardware, optimally configured operating system, and X2O Player software to deliver high-quality 24x7 playback in a robust and security-hardened environment.","fr":"Le lecteur Media Player-R est un lecteur multimédia numérique compact d\'entrée de gamme, à sortie unique et à prix abordable permettant une diffusion de contenu à la fois stable et fiable. Il s’intègre en toute transparence à la plateforme X2O  pour de solides performances et une simplicité absolue. L\'application Android X2O Signage est pré-installée et prête à être activée. \\n\\nSon architecture optimisée promet des performances de haute qualité tout au long de son utilisation. 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"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"amqw8RFFjfvLOzQp8H22b","type":"Entry","createdAt":"2021-01-19T15:32:49.089Z","updatedAt":"2022-08-08T21:09:54.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-partners-info"},"title":{"de":"Kontaktieren Sie uns","en-US":"Contact us","fr":"Nous contacter"},"description":{"de":"Wenn Sie daran interessiert sind, ein X2O Media Channel Partner oder Wiederverkäufer zu werden, senden Sie bitte eine E-Mail an info@x2omedia.com\\n","en-US":"If you are interested in becoming a X2O Media Channel Partner or Reseller please email info@x2omedia.com  ","fr":"Vous souhaitez prendre part à l’aventure X2O Media ? Contactez-nous à info@x2omedia.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3rbhFXeOh2UOuonYX4Y4hh","type":"Entry","createdAt":"2019-09-27T11:41:04.286Z","updatedAt":"2022-08-08T21:07:22.452Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":35,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-partners-intro"},"title":{"de":"Unsere Partner umfassen ","en-US":"Our technology partners include","fr":"Nos partenaires technologiques incluent"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5v6EmoybfRD9zq1h7PrRBF"}},{"sys":{"type":"Link","linkType":"Entry","id":"7M5mnbo7nR4cNcS7KrwbD4"}},{"sys":{"type":"Link","linkType":"Entry","id":"2hUBzaC3RjSITSMCIr4xNY"}},{"sys":{"type":"Link","linkType":"Entry","id":"1YqLTJ2BxzyY9J6jvjQrta"}},{"sys":{"type":"Link","linkType":"Entry","id":"6u1XzMyLF898wd0as3Gm9Y"}},{"sys":{"type":"Link","linkType":"Entry","id":"kitD5dC5YcXXDHmc2YOAX"}},{"sys":{"type":"Link","linkType":"Entry","id":"600QPmjqg2q7EneR4qzRYX"}},{"sys":{"type":"Link","linkType":"Entry","id":"3DTimmHLaueuj6OuvJhLxL"}},{"sys":{"type":"Link","linkType":"Entry","id":"5DK1rfb1DYImK44S5sGk04"}},{"sys":{"type":"Link","linkType":"Entry","id":"70ShlfhHIMnT8D84b1gnq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UORRhENYsiwnaKVhe1BBn","type":"Entry","createdAt":"2019-09-27T11:39:20.475Z","updatedAt":"2022-08-08T21:06:43.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":21,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-partners-header"},"title":{"de":"Partner","en-US":"Partners","fr":"Partenaires"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2lDWU8vq2haJYOjmaK2Jij"}}},"description":{"de":"Bei X2O Media wollen wir robuste und zuverlässige Lösungen schaffen. Deshalb arbeiten wir mit branchenführenden Technologieunternehmen zusammen, um leistungsstarke, integrierte Hardware und Anwendungssoftware bereitzustellen, die robuste und zuverlässige Lösungen schaffen, die den Kunden einen einzigartigen Mehrwert bieten.\\n\\nUnser Netzwerk engagierter Vertriebspartner ist auf Integrations-, Installations-, Wartungs- und Supportdienste spezialisiert und bietet Fachwissen und Dienstleistungen in den Bereichen Technologie, Design, Konfiguration, Vertrieb und Support.\\n","en-US":"At X2O Media we strive to create robust and reliable solutions which is why we partner with industry-leading technology companies to provide high-performance, integrated hardware and application software that create robust and reliable solutions that bring unique value to customers. \\n\\nOur network of dedicated channel partners specialize in integration, installation, maintenance and support services and provide expertise and services with technology, design, configuration, sales and support.","fr":"Soucieux de fournir une véritable plus-value à nos clients, nous œuvrons au développement de solutions tout aussi robustes que performantes. Pour y parvenir, X2O Media a sélectionné des partenaires technologiques de premier plan dans la conception de matériel et de logiciels applicatifs intégrés et efficaces.\\n\\nNotre réseau de partenaires comprend un éventail d’experts en services d\'intégration, d\'installation, de maintenance et d\'assistance. 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santé."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6gySmzOqAmhfrxlgJh0kwP","type":"Entry","createdAt":"2022-02-03T15:31:34.861Z","updatedAt":"2022-08-08T20:37:46.990Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-ies-illumination-warnermedia "},"title":{"de":"IES Illumination Award Merit Commendation 2021","en-US":"IES Illumination Award Merit Commendation 2021","fr":"IES Illumination Award Merit Commendation 2021"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7FFRhUFDHzWp4OBh3PjElb"}}},"description":{"de":"Gewinner des IES Illumination Merit Award 2021 für das Projekt The Prow am Hauptsitz von WarnerMedia in Hudson Yards, NY. ","en-US":"Winner of 2021 IES Illumination Merit Award for The Prow project at WarnerMedia\'s headquarters in Hudson Yards, NY. ","fr":"Gagnant du prix IES Illumination Merit Award 2021 pour le projet The Prow au siège social de WarnerMedia à Hudson Yards, NY."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6PIKTPk6IHNs0tkPiNos1v","type":"Entry","createdAt":"2022-07-11T11:00:15.602Z","updatedAt":"2022-08-08T20:37:06.651Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-awards-award-infocomm-digital-signage-2022"},"title":{"de":"InfoComm 2022: Bestes Digital Signage Software-Produkt","en-US":"InfoComm 2022: Best Digital Signage Software Product","fr":"InfoComm 2022 : Meilleur produit logiciel de signalisation numérique"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3PdAJF1zkukXsnHAFLiwj9"}}},"description":{"de":"X2O Media hat auf der InfoComm 2022 den Preis für das beste Digital Signage Produkt für Unternehmenskommunikation gewonnen.","en-US":"X2O Media won the award for Best Digital Signage Product for Corporate Communications at InfoComm 2022.","fr":"X2O Media a remporté le prix du meilleur produit d\'affichage numérique pour les communications d\'entreprise à InfoComm 2022."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"178YmhO46qOlNgo0xoEkwN","type":"Entry","createdAt":"2022-07-11T10:58:31.343Z","updatedAt":"2022-08-08T20:36:39.406Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-awards-award-infocomm-collaboration-system-2022"},"title":{"de":"InfoComm 2022: Bestes Produkt im Bereich Kollaborationssysteme","en-US":"InfoComm 2022: Best Collaboration System Product","fr":"InfoComm 2022 : Meilleur produit de système de collaboration"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3PdAJF1zkukXsnHAFLiwj9"}}},"description":{"de":"X2O OneRoom wurde mit dem Best at InfoComm 2022 Award für das beste Collaboration System Produkt ausgezeichnet. ","en-US":"X2O OneRoom was the winner of the Best at InfoComm 2022 award for Best Collaboration System Product. ","fr":"X2O OneRoom a remporté le prix Best at InfoComm 2022 pour le meilleur produit de système de collaboration."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1x6FNATyqHyHx27vE2JkEJ","type":"Entry","createdAt":"2022-07-12T14:55:56.242Z","updatedAt":"2022-08-08T20:36:05.997Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-awards-award-lpi-accreditation-2022"},"title":{"de":"LPI Accredited Learning Technologies","en-US":"LPI Accredited Learning Technologies","fr":"LPI Accredited Learning Technologies"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"70ShlfhHIMnT8D84b1gnq"}}},"description":{"de":"X2O OneRoom wurde vom LPI (Learning and Performance Institute), der weltweit führenden Autorität auf dem Gebiet des Lernens und der Entwicklung am Arbeitsplatz, der Status einer akkreditierten Lerntechnologie verliehen. ","en-US":"X2O OneRoom has been awarded the status of Accredited Learning Technologies by the LPI (Learning and Performance Institute), the leading global authority on workplace learning and development. ","fr":"X2O OneRoom a reçu le statut de technologies d\'apprentissage accréditées par le LPI (Learning and Performance Institute), la principale autorité mondiale en matière d\'apprentissage et de développement sur le lieu de travail. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JbCiyRkvPYyEwWMw6VVJJ","type":"Entry","createdAt":"2021-03-02T12:36:14.919Z","updatedAt":"2022-08-08T20:35:14.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-awards-page-title"},"title":{"de":"X2O Media Auszeichnungen","en-US":"X2O Media Awards","fr":" RÉCOMPENSES X2O MEDIA"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1iPr4KuqfRHnFplwcgKZhV","type":"Entry","createdAt":"2021-03-02T12:35:16.344Z","updatedAt":"2022-08-08T20:34:37.124Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-company-awards-header"},"title":{"de":"X2O Media - 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Kanäle können nutzergenerierte Inhalte von sozialen Plattformen enthalten.\\n- Dynamische Objekte können mit Nachrichten, Wetter, Verkehr und Finanzdaten verknüpft werden, um automatisch auf jedem Bildschirm aktualisiert zu werden\\n- Benutzerfreundliche Online-Tools vereinfachen die Verwaltung von Kampagnen, Inhalten und Zeitplanung\\n- Browserbasierte Berichtsfunktionen für Analysen und Metriken\\n- Offene und flexible Entwicklungs-API erleichtert die Anpassung und Integration\\n- Kann als hochskalierbare Cloud- oder On-Premise-Lösung bereitgestellt werden\\n- Sicherheit auf Unternehmensniveau mit Unterstützung für LDAP/Active Directory\\n- End-to-End HTML5-basierte Plattform ermöglicht den Zugriff auf X2O-Kanäle von jedem Gerät aus\\n\\nVerbinden Sie sich, kommunizieren Sie und arbeiten Sie zusammen mit der X2O-Plattform, die Ihr Team in die Lage versetzt, dynamische Kanäle zu erstellen, nahtlos mit Daten zu verknüpfen und Inhalte auf jedem Gerät bereitzustellen.\\n","en-US":"### Building dynamic channels has never been so easy:\\n<br>\\n\\n- Drag-and-drop channel building functionality allows users to create channels to target and adapt content with no programming required\\n- Eye-catching channels deliver dynamic content with real-time information to the right person at the right time on the right device\\n- Content is rendered dynamically in real-time at each end-point\\n- Leverage existing technology and integrate with existing third-party software and technology\\n- Engage in real-time with interactivity across multiple digital displays from touch screens to mobile devices\\n<br>\\n\\n### The intuitive X2O Platform offers:\\n<br>\\n\\n- Library of ready-to-use channels, widgets and integrated smart objects to build your own channel\\n- Link to real-time data from your corporate databases. Channels can include user-generated content from social platforms\\n- Dynamic objects can be linked to news, weather, traffic, financials to update automatically on any screen\\n- Easy-to-use online tools simplify management of campaigns, content and scheduling\\n- Browser-based reporting capabilities of analytics and metrics\\n- Open and flexible development API facilitates customization and integration\\n- Can be deployed as a highly-scalable cloud or on-premise solution\\n- Enterprise-grade security, with support for LDAP/Active Directory\\n- End-to-end HTML5-based platform enables access of X2O channels from any device\\n\\nConnect, communicate and collaborate with the X2O platform that empowers your team to create dynamic channels, seamlessly link to data to deliver content to any device.","fr":"### Bâtir des canaux dynamiques n\'a jamais été aussi facile:\\n<br>\\n\\n- La fonction glisser-déposer permet aux utilisateurs de créer des canaux pour cibler et adapter le contenu, sans nécessiter de programmation. \\n- Il est désormais possible de diffuser tout type de contenu en ciblant les destinataires, au moment voulu, pour une communication entièrement personnalisée. \\n- Le contenu dynamique est diffusé en temps réel sur chaque périphérique d’affichage. \\n- Tirez parti de la technologie existante et intégrez-la aux logiciels et technologies tiers. \\n- Une participation en temps réel grâce à l\'interactivité créée par plusieurs écrans numériques, qu’ils soient tactiles ou mobiles. \\n-<br>\\n\\n### La plateforme intuitive X2O offre: \\n<br>\\n\\n- Un ensemble de canaux prêts à diffuser, des widgets et des objets intelligents intégrés pour créer votre propre canal \\n- Des liens vers des données en temps réel provenant des bases de données de votre entreprise. Les canaux peuvent inclure du contenu généré par les utilisateurs à partir de réseaux sociaux. \\n- Des objets dynamiques liés à l’actualité, à la météo, au trafic et aux données financières pouvant être mis à jour automatiquement sur n\'importe quel écran \\n- Des outils en ligne intuitifs pour une gestion rationalisée des campagnes marketing, du contenu et de la programmation \\n- Fonctionnalités de création de rapports d’analyse et d’indicateurs de performance \\n- Une API ouverte et flexible qui facilite la personnalisation et l\'intégration \\n- Une solution hautement évolutive pouvant être déployée sur site ou dans le nuage \\n- Une sécurité de niveau entreprise avec prise en charge de LDAP/Active Directory \\n- Une plateforme de bout en bout fonctionnant sur HTML5 pour accéder aux canaux X2O depuis n\'importe quel périphérique \\n- La plateforme X2O encourage la connexion, la communication et la collaboration des équipes par le biais de canaux dynamiques connectés, de manière transparente, aux bases de données pour la diffusion de contenu haute définition sur n\'importe quel périphérique\\n\\nLa plateforme X2O encourage la connexion, la communication et la collaboration des équipes par le biais de canaux dynamiques qui sont connectés aux données afin de diffuser du contenu haute définition sur n\'importe quel périphérique. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"133CPoC3LiV86WBJrOtCom","type":"Entry","createdAt":"2021-03-16T16:38:59.882Z","updatedAt":"2022-08-08T14:27:08.837Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-solution-x2o-platform-video-paragraph"},"title":{"de":"Übersicht","en-US":"Overview","fr":"Aperçu"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"54VGZx1XaxNr9hLSbgT4Qw"}}},"description":{"de":"Der Aufbau eines eigenen Kommunikationsnetzes war noch nie so einfach wie heute. Angetrieben durch die Popularität von Tablets und Smartphones ist die Interaktivität mit digitalen Bildschirmen zu einer erwarteten Form der Informationsbeschaffung und Kommunikation geworden.\\n\\nDie X2O-Plattform ermöglicht es Benutzern, Kanäle mit intelligenten Objekten zu erstellen, sie mit mehreren Eingängen zu verknüpfen und sie an einen oder mehrere Endpunkte zu veröffentlichen. Diese dynamischen Inhaltskanäle erleichtern die Kommunikation relevanter und zeitnaher Nachrichten über mehrere Geräte in Echtzeit.\\n\\nDie Möglichkeit, jede Art von Inhalt mit der richtigen Person zur richtigen Zeit auf dem richtigen Gerät zu verbinden, schafft ein wirklich personalisiertes und informatives Erlebnis. Kontaktieren Sie uns noch heute, um zu erfahren, wie die X2O-Plattform Ihre Kommunikationskanäle verbessern kann.\\n","en-US":"Building your own communications network has never been so simple. Driven by the popularity of tablets and smartphones, interactivity with digital screens has become an expected form of information gathering and communication.\\n\\nX2O Platform enables users to build channels using smart objects and link them to multiple inputs and publish them to one or multiple endpoints. These dynamic content channels facilitate communication of relevant and timely messages across multiple devices in real-time.\\n\\nThe ability to engage any type of content with the right person at the right time on the right device creates a truly personalized and informative experience. Contact us today to see how the X2O platform can improve your communication channels.","fr":"Bâtir votre réseau de communication n\'a jamais été aussi facile. Grâce à la popularité des tablettes et des smartphones, l’interactivité avec les écrans numériques est devenue une forme attendue de communication et de collecte d’informations. \\n\\nLa plateforme X2O permet aux utilisateurs de créer des canaux à l’aide d’objets intelligents, de les relier à plusieurs entrées et de le publier sur différents périphériques. Ce contenu dynamique facilite la communication de messages pertinents et précis sur plusieurs périphériques d’affichage en temps réel. \\n\\nIl est désormais possible de diffuser tout type de contenu en ciblant les destinataires, au moment voulu, pour une communication entièrement personnalisée. Contactez-nous dès aujourd’hui pour découvrir la plateforme X2O et ce qu’elle pourrait apporter à vos canaux de communication. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5rRRE4bRfGZbj0r4PvTeMJ","type":"Entry","createdAt":"2021-03-16T16:19:16.006Z","updatedAt":"2022-08-08T14:26:47.875Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-solution-x2o-platform-header"},"title":{"de":"X2O Platform","en-US":"X2O Platform","fr":"Platforme X2O"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1PzldtkjHS9X9FiYthSOws","type":"Entry","createdAt":"2021-03-09T10:14:04.835Z","updatedAt":"2022-08-08T14:25:19.098Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-company-about-brands"},"title":{"de":"Die Stratacache-Familie","en-US":"The STRATACACHE Family","fr":"La famille STRATACACHE"},"description":{"de":"Die STRATACACHE-unternehmensgruppe ist ein Komplettanbieter für alle Aspekte einer Marketingtechnologie-Lösung. Insgesamt gehören zehn Unternehmen zur STRATACACHE-Familie, von denen jedes mehrere komplementäre Lösungen zu STRATACACHEs Digital Signage-Angebot beisteuert: PRN (Monetarisierung von Werbenetzwerken und POS-Retail-Lösungen); SuperLumin (Multimedia-Caching-Lösungen); Optika (hochentwickelte Touchscreen-Displays); Sys-Teams (Installations-/Integrations- und Außendienstanbieter); Carmanah Signs (Lotto-/Gaming-Digital Signage); Scala China (Hersteller von All-in-One-Computing-Tablets) sowie die Plattformanbieter Scala, X2O Media und Real Digital Media. Damit bietet STRATACACHE den gesamten Umfang eines Digital Signage-Netzwerks: Vom Content Management über die Hardware bis hin zu fortschrittlichen Analysemöglichkeiten auf globaler Ebene","en-US":"The STRATACACHE family of companies is a single source provider for all aspects of a marketing technology solution. In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.","fr":"La famille de sociétés STRATACACHE est un fournisseur unique de solutions technologiques appliquées au marketing. Au total, la famille STRATACACHE compte dix sociétés, chacune ajoutant de multiples solutions complémentaires à la gamme complète de l’offre d’affichage digital de STRATACACHE : PRN (solutions de monétisation de réseaux publicitaires et de points de vente) ; SuperLumin (solutions de caching et d’accélération de contenus multimédia) ; Optika (écrans tactiles) ; Sys-Teams (installation/intégration et fournisseur de services) ; Carmanah Signs (signalisation numérique pour les solutions de « gaming ») ; Scala China (fabricants de tablettes informatiques tout-en-un) ; Les fournisseurs de plateformes Scala, X2O Media et Real Digital Media. STRATACACHE se trouve ainsi dans une position unique pour déployer et prendre en charge toute la portée d’un réseau de signalisation numérique - de la gestion du contenu au matériel et aux analyses avancées – et ce, à l’échelle mondiale. "},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}},{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}},{"sys":{"type":"Link","linkType":"Entry","id":"68rX05vtAWWEEW2kqOQmqk"}},{"sys":{"type":"Link","linkType":"Entry","id":"5526N6Q4CkSQ8o6mwGeC2Y"}},{"sys":{"type":"Link","linkType":"Entry","id":"2WDoJe4SRP0ZIUXVjvjIYM"}},{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}},{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}},{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}},{"sys":{"type":"Link","linkType":"Entry","id":"2VeW4T2Z0c6qw0iWwgcEIo"}},{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zseYslGdpDjrLfiah4Qoh","type":"Entry","createdAt":"2021-02-04T13:10:51.913Z","updatedAt":"2022-08-08T14:24:41.932Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-company-about-description"},"title":{"en-US":"Products & Solutions","fr":"Produits et solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"11Ftz8vneI71hK8Izn3qHO"}}},"description":{"de":"Die unternehmenstaugliche Collaboration-Technologie und die Lösungen für den digitalen Arbeitsplatz wurden entwickelt, um das Engagement und die Kommunikation zu maximieren.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a> ist eine Online-Kollaborationsumgebung mit Echtzeit-Engagement und bietet einzigartige immersive Lern- und Schulungserfahrungen für Remote- und In-Room-Teilnehmer.\\n\\nX2O Media bietet außerdem <a href=\\"https://www.x2omedia.com/en/solutions/communication/\\" target=\\"_blank\\">Unified-Communication-Lösungen</a> mit der Cloud-basierten X2O-Plattform, die die Verbindung und Kommunikation mit Nutzern auf Desktop- und Mobilgeräten unterstützt. Die <a href=\\"https://x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a> unterstützt auch dynamische Datenvisualisierung und Business-Intelligence-Dashboards, die eine dynamische, ansprechende Art der Kommunikation mit verteilten Mitarbeitern ermöglichen. Lösungen für die Planung von Besprechungsräumen unterstützen ebenfalls den digitalen Arbeitsplatz, indem sie die Raumnutzung verbessern und den Buchungsprozess für Besprechungsräume rationalisieren.\\n\\nDa sich die Technologie weiterentwickelt und immer stärker in den digitalen Arbeitsplatz und die Kommunikationsstrategien der Mitarbeiter integriert wird, arbeitet X2O Media weiterhin mit Teams und Organisationen zusammen, um immersive Umgebungen mit Echtzeit-Engagement und ansprechenden Kommunikationskanälen zu schaffen, die helfen, Gruppen von Menschen zu verbinden.\\n","en-US":"The enterprise-grade collaboration technology and digital workplace solutions are designed to maximize engagement and communication. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a> is an online collaboration environment with real-time engagement and provides unique immersive learning and training experiences for remote and in-room participants.\\n\\nX2O Media also provides unified <a href=\\"https://www.x2omedia.com/en/solutions/communication/\\" target=\\"_blank\\">communication solutions</a> with  the cloud-based <a href=\\"https://x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a> helping connect and communicate with users on both desktop and mobile devices. The X2O Platform also supports dynamic data visualization and business intelligence dashboards which enable a dynamic, engaging way of communicating with dispersed/distributed workforce. Meeting room scheduling solutions also support the digital workplace by improving space utilization and streamlining the meeting room booking process.\\n\\nAs technology evolves and becomes more integrated within the digital workplace  and employee communication strategies, X2O Media continues to work with teams, and organizations to provide immersive environments with real-time engagement, and engaging communication channels that help connect groups of people.","fr":"Nos technologies de collaboration et nos solutions de travail numérique dédiées aux entreprises sont conçues pour optimiser l\'engagement et la communication. \\n\\nL’environnement de collaboration en ligne immersif <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a> propose une participation en temps réel pour une expérience d\'apprentissage et de formation unique, tant pour les participants à distance et dans la salle.  \\n\\nX2O Media fournit également des <a href=\\"https://www.x2omedia.com/en/solutions/communication/\\" target=\\"_blank\\">solutions de communication</a> unifiée grâce à la plateforme X2O, basée sur le cloud, qui permet de communiquer avec les utilisateurs par le biais d’ordinateurs et de mobiles. La plateforme <a href=\\"https://x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a> prend en charge la visualisation dynamique des données et les tableaux de bord interactifs pour une expérience attrayante et stimulante, où que soient les participants. Les solutions de gestion des salles de réunion améliorent les conditions de travail numérique en optimisant l\'utilisation de l\'espace et en rationalisant le processus de réservation des salles. \\n\\nDans un monde où les technologies ne cessent d’évoluer pour s’intégrer à nos environnements de travail de plus en plus numériques et dans nos stratégies de communication avec les employés, X2O Media œuvre à proposer des environnements entièrement immersifs basés sur un échange en temps réel, stimulant et cohésif. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2UtJ86YvJP6tiZ2R4cQ0pG","type":"Entry","createdAt":"2021-02-04T13:08:47.395Z","updatedAt":"2022-08-08T14:23:05.393Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-company-about-pageheader"},"title":{"de":"Über X2O Media","en-US":"About X2O Media","fr":"À propos de X2O Media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2lDWU8vq2haJYOjmaK2Jij"}}},"description":{"de":"__Hintergrund__\\n\\nRundfunk und Kommunikation waren schon immer das Herzstück der Unternehmenskultur und der Expertise des Unternehmens. 2018, im Jahr nach der Übernahme durch STRATACACHE, verlagerte X2O Media seinen Schwerpunkt auf digitale Kommunikation und Unternehmenslösungen.\\n\\nX2O Media sitzt in Montréal und in Großbritannien eine Niederlassung, die Kollaborationstechnologie, digitale Arbeitsplatzlösungen und lokalisierten Support und Dienstleistungen für eine Reihe von Kunden aus verschiedenen Branchen anbieten: Forschung und Bildung, Gesundheitswesen, Unterhaltung und Konsumgütern bis zu Unternehmen der Finanz- und Technologie-Branche\\n\\nX2O Media hat es sich zur Aufgabe gemacht, Teams, Unternehmen und Organisationen dabei zu unterstützen, in Echtzeit miteinander in Verbindung zu treten, zusammenzuarbeiten und effektiv zu kommunizieren, egal wo auf der Welt sie sich befinden.\\n","en-US":"__Background__\\n\\nBroadcasting and communications have always been at the heart of the company’s culture and expertise. Acquired by STRATACACHE in 2018, X2O Media shifted its focus to digital communication and enterprise solutions. \\n\\nX2O Media’s global headquarters is in Montréal, with European offices  in the UK, providing collaboration technology, digital workplace solutions and localized support and services for a range of clients across multiple industries from healthcare, entertainment, and consumer products to enterprise, finance, and technology.\\n\\nX2O Media’s mission is to help teams, businesses and organizations connect, collaborate and communicate effectively with each other in real time, wherever they are in the world. \\n","fr":"__Contexte__\\n\\nDiffuser et communiquer sont les maîtres mots qui définissent la culture et le savoir-faire de notre entreprise. Depuis son acquisition par STRATACACHE en 2018, X2O Media cible son activité sur la communication numérique et les solutions d\'entreprise. \\n\\nLe siège mondial de X2O Media se trouve à Montréal, avec des bureaux au Royaume-Uni. L\'entreprise développe et fournit une technologie de collaboration, des solutions de lieu de travail numérique, et un soutien et des services localisés pour divers secteurs allant de la santé, du divertissement et des produits de consommation aux entreprises, à la finance et à la technologie. \\n\\nX2O Media s’est donné une mission : faciliter le quotidien des équipes, des entreprises et des organismes, en tout temps et en tous lieux, en améliorant leur stratégie de connexion, de collaboration et de communication. 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Sie uns nicht beim Wort","en-US":"Don\'t take our word for it","fr":"Ce sont eux qui le disent "},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"481BnLC8AuYby7dlaHVe2t"}},{"sys":{"type":"Link","linkType":"Entry","id":"5KFAAe6Xl8IJFBF1WTJjpe"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rYqJIIJQzxn2E4H4zu1d4","type":"Entry","createdAt":"2021-02-23T09:45:15.689Z","updatedAt":"2022-08-08T12:25:48.111Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-communication-info"},"title":{"de":"Mehr Details?","en-US":"Need a little more information?","fr":"Plus de renseignements ?"},"buttonTitle":{"en-US":"Contact Us 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mit ihren Mitarbeitern in Kontakt zu treten und sie in Unternehmensprozesse und -entscheidungen einzubinden. Interaktive Dashboards mit dynamischem Bildmaterial sorgen dafür, dass wichtige Unternehmensnachrichten und KPIs übermittelt werden.\\n\\nDie Verwendung visueller Elemente wie Diagramme und Grafiken zur Veranschaulichung komplexer und roher Daten ermöglicht es Teams, Trends zu visualisieren und zu verstehen, um die Entscheidungsfindung und die Unternehmensleistung zu verbessern.\\n\\nMit der X2O-Plattform können Unternehmen interaktive Dashboards entwickeln, die die Entscheidungsfindung und Leistung unterstützen. Mit der X2O-Plattform können auch technisch nicht versierte Benutzer dynamische Dashboard-Kanäle erstellen, die Links zu mehreren Datenquellen enthalten. Diese Kanäle werden auf Digital Signage-Bildschirmen, Videowänden, Laptops und mobilen Geräten veröffentlicht, um relevante Informationen in Echtzeit zu vermitteln.\\n","en-US":"The digital workplace offers companies new ways to connect and engage with employees. Interactive dashboards with dynamic visuals ensure important company news and KPIs are delivered. \\n\\nUsing visual elements such as charts and graphs to illustrate complex and raw data enables teams to visualize and understand trends to improve decision-making and business performance.\\n\\nWith the X2O platform, organizations can develop interactive dashboards to support decision-making and performance. X2O Platform enables non-technical users to build dynamic dashboard channels that include links to multiple data sources. These channels are published to digital signage screens, video walls, laptops and mobile devices to communicate relevant information in real-time.\\n","fr":"L’environnement de travail numérique offre de nouveaux moyens de communication et de connexion pour les entreprises. Des tableaux de bord interactifs avec des éléments visuels dynamiques assurent la diffusion des informations importantes de l’entreprise et des indicateurs clés de performance. \\n\\nL’utilisation d’éléments visuels tels que des diagrammes et des graphiques pour illustrer des données complexes permet aux équipes de mieux voir et comprendre les tendances afin d’améliorer la prise de décisions et la performance de l’entreprise.  \\n\\nAvec la plateforme X2O, les entreprises peuvent mettre en place des tableaux de bord interactifs pour soutenir la prise de décision et améliorer la performance. Elle permet aux utilisateurs non techniques de créer des tableaux de bord dynamiques avec des liens vers les différentes sources de données. Ces canaux sont diffusés sur des écrans d\'affichage numérique, des murs vidéo, des ordinateurs portables et des appareils mobiles pour une communication en temps réel des informations clés. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4OYzE23M8ydQzFaxcRAai4","type":"Entry","createdAt":"2021-02-24T17:52:05.307Z","updatedAt":"2022-08-08T12:07:59.676Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-rooms-quote-paragraph"},"description":{"de":"\\"Northern Trust hat sich für X2O Media entschieden, weil X2O Digital Workplace mit minimalem Schulungsaufwand leicht zu erlernen ist, aber dennoch keine Kompromisse bei der großen Funktionalität eingeht. Die Einrichtung war schnell und einfach, und die dynamischen, markengerechten Inhalte wurden in kürzester Zeit auf den Bildschirmen angezeigt. Und die intuitive Benutzeroberfläche der X2O-Plattform hat für die für die Inhalte Verantwortlichen Zeit gespart, die Wirksamkeit der Botschaften erhöht und relevante Änderungen und Aktualisierungen ermöglicht.\\"\\n\\n__Northern Trust__","en-US":"Northern Trust chose X2O Media because it is easy to learn with minimal training, yet there’s no compromise when it comes to advanced capabilities. Setup was quick and easy, with dynamic, on-brand content playing on screens in no time. And for those responsible for content, the X2O platform’s intuitive user interface has saved time, increased the effectiveness of the messages, and enabled relevant changes and updates.\\n\\n__Northern Trust__","fr":"« Northern Trust a choisi X2O Media pour la rapidité de sa prise en main. Un minimum de formation suffit à exploiter les capacités, avancées, de la solution. Le déploiement a été rapide et facile. Le contenu dynamique et ciblé a pu être diffusé rapidement. Et pour les responsables du contenu, l’interface utilisateur intuitive de la plateforme X2O a permis de gagner du temps, d’accroitre l’efficacité et d’effectuer des modifications et des mises à jour pertinentes. »\\n\\n__Northern Trust__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Jf1BZs4QHocx6ZQje0C3F","type":"Entry","createdAt":"2021-02-24T17:55:18.709Z","updatedAt":"2022-08-08T12:07:55.913Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-other-products"},"description":{"de":"Siehe unsere anderen X2O Communication Produkte:","en-US":"See our other X2O Communication products:","fr":"Voir nos autres produits X2O Communication:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6y0ZHN7U17qo5iC4cpIArr","type":"Entry","createdAt":"2021-02-24T17:47:34.367Z","updatedAt":"2022-08-08T12:03:51.562Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-header"},"title":{"de":"KOMMUNIKATION","en-US":"COMMUNICATION","fr":"COMMUNICATION"},"subtitle":{"de":"Business Intelligence Dashboard","en-US":"Business Intelligence Dashboard","fr":"Tableau de bord de veille stratégique"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Jv1fIydqd1KoPDl7NMebq","type":"Entry","createdAt":"2021-02-24T13:49:07.315Z","updatedAt":"2022-08-08T12:01:12.935Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-enterprise-other-products"},"description":{"de":"Siehe unsere anderen X2O Communication Produkte:","en-US":"See our other X2O Communication products:","fr":"Voir les autres solutions de communication X2O:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1tVpLXwH4OeXk78Y2yJoLn","type":"Entry","createdAt":"2021-02-24T13:45:48.626Z","updatedAt":"2022-08-08T12:00:48.095Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-enterprise-rooms-quote-paragraph"},"description":{"de":"\\"Veränderungen sind ein natürlicher Bestandteil der Arbeit in einem globalen Technologieunternehmen, und wir sind immer auf der Suche nach ansprechenden Wegen, um Veränderungen im gesamten Unternehmen zu kommunizieren. Oft reichen E-Mails und Intranet-Ankündigungen einfach nicht aus. Seit der Installation der X2O Media-Beschilderung in unseren Küchen dienen die Inhalte als Gesprächsanlass, wenn die Mitarbeiter eine Pause in den Küchen machen, und die Leute bleiben tatsächlich stehen, um zu erfahren, was im Unternehmen vor sich geht.\\" \\n\\n__Tom Bogacz__\\n*Akamai Technologies*","en-US":"“Change is a natural part of working at a global tech company and we are always looking for engaging ways to communicate change across the company. Often email and intranet announcements just don’t cut it. Since installing X2O Media signage in our kitchens, content serves as a conversation starter when people are taking a break in the kitchens and people actually stop to learn what’s going on around the company.\\n\\n__Tom Bogacz__\\n*Akamai Technologies*","fr":"<< Où qu’il soit implanté, le changement fait partie de l’ADN de toute entreprise high tech. Notre quête de solutions de communication attrayantes est permanente et les informations transmises par courriel ou sur l\'intranet ne suffisent pas. Depuis l\'intégration des solutions X2O Media dans nos salles de pause, les employés échangent autour du contenu diffusé. >>\\n\\n__Tom Bogacz__\\n*Akamai Technologies*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KlaEKsgFSaviRkF2VcImf","type":"Entry","createdAt":"2021-02-24T13:43:22.592Z","updatedAt":"2022-08-08T12:00:17.960Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-enterprise-image-paragraph"},"title":{"de":"Anwendungen","en-US":"Applications","fr":"Utilisations"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1DwXXZJsWOHbLDHbeU31dl"}}},"description":{"de":"### Verbinden Sie sich, Ihre Mitarbeiter und Ihre Kunden mit dynamischer visueller Kommunikation!\\n<br>\\nMit der X2O-Plattform ist es einfacher denn je, Kunden, Mitarbeiter und Partner mit visuell ansprechenden Inhalten auf jedem Bildschirm zu erreichen, einschließlich\\n\\n- Digital Signage für Unternehmen\\n- Öffentliche digitale Beschilderung\\n- Interaktive Videowand und Kiosk\\n- Erlebniszentren\\n- X2O Raumplanung\\n- Wayfinding-Lösung\\n\\n### X2O Raumplanung\\n<br>\\nX2O Room Scheduling rationalisiert den Raumbuchungsprozess und verbessert die Raumnutzung, indem es die schnell über die Nutzung und Verfügbarkeit von Besprechungsräumen in der heutigen geschäftigen Unternehmensumgebung informiert. Über eine intuitive Benutzeroberfläche, die auf der X2O-Plattform basiert, zeigt X2O Raumplanung Raumstatus, Zeitplan und Meeting-Informationen in Echtzeit an. Mit den Vor-Ort-Funktionen können die Mitarbeiter einen verfügbaren Raum direkt auf dem All-in-One-Touchscreen buchen.\\n\\nLaden Sie die <a href=\\"https://cf-assets.s3.amazonaws.com/X2O-Room-Scheduling_datasheet-Jan-2020-1.pdf\\" target=\\"_blank\\">X2O Room Scheduling-Broschüre</a> oder die technischen Spezifikationen herunter, um weitere Informationen zu erhalten.","en-US":"### Connect with dynamic visual communications\\n<br>\\n\\nThe X2O platform makes it easier than ever to reach customers, employees and partners with visually compelling content on any screen, including: \\n\\n●   \\tEnterprise Digital Signage\\n●   \\tPublic Digital Signage\\n●   \\tInteractive Video Wall and Kiosk\\n●   \\tExperience Centers\\n●   \\tX2O Room Scheduling\\n●   \\tWayfinding Solution\\n<br>\\n\\n### X2O Room Scheduling\\n<br>\\n\\nX2O Room Scheduling streamlines the room booking process and improves space utilization, eliminating confusion about meeting room usage and availability for today’s busy corporate environment. Through an intuitive interface, powered by the X2O Platform, the solution displays room status, schedule and meeting information in real time. With on-the-spot capabilties, X2O Room Scheduling software provides employees the ability to easily book an available meeting room. \\n\\nDownload the <a href=\\"https://cf-assets.s3.amazonaws.com/X2O-Room-Scheduling_datasheet-Jan-2020-1.pdf\\" target=\\"_blank\\">X2O Room Scheduling brochure </a> for more information. ","fr":"### Une communication visuelle dynamique pour plus de connexion\\n<br>\\n\\nQuel que soit le périphérique d’affichage, la plateforme X2O vous aide à atteindre vos cibles. Clients, employés ou collaborateurs seront visuellement attirés par nos solutions suivantes : \\n\\n● Affichage numérique d\'entreprise \\n● Affichage numérique public \\n● Mur vidéo et borne interactifs \\n● Centres d\'expérience \\n● Planification des salles X2O \\n● Plans interactifs \\n\\n### Planification des salles X2O\\n<br>\\n\\nLa solution de planification des salles X2O rationalise le processus de réservation des salles et améliore l\'utilisation de l\'espace. Le désordre souvent lié aux problèmes de réservation des salles de classe ou de réunion laisse place à un environnement professionnel optimisé. L’interface intuitive qui s’appuie sur la plateforme X2O affiche, en temps réel, le statut de chaque salle, le calendrier des réservations et les informations pertinentes. Sur site, les employés profitent d’une fonction leur permettant de réserver une salle directement depuis l\'écran tactile qui lui est attribué. \\n\\nTéléchargez <a href=\\"https://cf-assets.s3.amazonaws.com/X2O-Room-Scheduling_datasheet-Jan-2020-1.pdf\\" target=\\"_blank\\">la brochure de Planification des salles X2O </a>ou la fiche technique pour plus de renseignements."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7uruFOaXTSiAd3Bnb9ffJl","type":"Entry","createdAt":"2021-02-24T13:41:29.410Z","updatedAt":"2022-08-08T11:57:39.603Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":21,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-corporate-media-paragraph"},"title":{"de":"Übersicht","en-US":"Overview","fr":"Aperçu "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6ijlHR0AtMsU3RVL8DI6Y"}}},"description":{"de":"Es ist immer gut, wichtige Botschaften rechtzeitig an Ihr Publikum zu kommunizieren. Die Vermittlung dieser Botschaften über Digital Signage ist oft der einfachste und interaktivste Weg, um das Publikum einzubeziehen und einen \\"Wow\\"-Faktor zu erzeugen. Beeindrucken Sie Ihr Publikum mit dem Angebot an interaktiven Lösungen von X2O Media, die für mehr Engagement Ihrer Mitarbeiter sorgen. X2O Media bietet interaktive, skalierbare und vielseitige End-to-End-Lösungen für die Unternehmenskommunikation, um dynamische Inhalte zu liefern, die Ihr Publikum beeindrucken, weiterbilden und zeitnah ansprechen.\\n\\nX2O Media ist eine leistungsstarke und umfassende Lösung für alle Ihre Digital Signage-Anwendungen. Aufbauend auf unserem Fachwissen, unserer Hardware, der X2O Plattform, unseren kreativen Dienstleistungen und unserem Support sind wir stolz darauf, Ihnen eine maßgeschneiderte Lösung anbieten zu können, um Ihre wichtigen Botschaften auf Digital Signage, interaktiven Videowänden und Kiosken, interaktiven Demonstrationen, Raumplanung und vielem mehr zu präsentieren.\\n","en-US":"Communicating key messages in a timely manner to your audience is always a good thing. Sharing these messages through digital signage is often the easiest and most interactive way to engage and create a “wow” factor. Impress your audience with X2O Media’s range of interactive solutions that deliver engagement. X2O Media offers interactive, scalable and versatile end-to-end corporate communications solutions to deliver dynamic content that will impress, educate and engage your audience in a timely manner. \\n\\nX2O Media provides a powerful and complete solution for all your digital signage applications. Building on our expertise, hardware, X2O Platform, creative services and support we take pride in bundling a customized solution to showcase your important messages on digital signage, interactive video walls and kiosks, interactive demonstrations, room scheduling and so much more. \\n","fr":"Communiquer en temps voulu avec votre public est essentiel. Le partage d’informations par le biais de l’affichage numérique est souvent le moyen le plus simple et le plus interactif pour susciter un engagement et créer un intérêt. Impressionnez votre publique grâce aux solutions interactives de X2O Media. Nous développons des solutions de communication d\'entreprise interactives, évolutives et polyvalentes de bout en bout pour offrir un contenu dynamique qui impressionnera, mais, aussi et surtout, informera et engagera votre publique en temps voulu. \\n\\nX2O Media fournit une solution puissante et complète qui répondra à tous vos besoins en matière d’affichage numérique. Développée à partir d’une expérience solide, d’un matériel ultra fiable, de notre plateforme X2O, de notre créativité et de notre service à la clientèle hors pair, la solution X2O répond à tous vos besoins de communication : vos messages importants sont diffusés sur des panneaux d\'affichage numérique, des murs vidéo ou des bornes interactives, qu’il s’agisse de démos, de réservations de salles de réunions ou autres. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZHAL8gOAuOoTC5f8ETLV5","type":"Entry","createdAt":"2021-02-24T13:38:32.745Z","updatedAt":"2022-08-08T11:56:29.210Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-corporate-header"},"title":{"de":"KOMMUNIKATION","en-US":"COMMUNICATION","fr":"COMMUNICATION"},"subtitle":{"de":"Unternehmenskommunikation ","en-US":"Corporate Communication","fr":"Communication d\'entreprise"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1f0FmexcOybgzO06UDuvnG","type":"Entry","createdAt":"2021-02-24T17:35:42.554Z","updatedAt":"2022-08-08T11:49:34.038Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-employee-comms-media-paragraph"},"title":{"de":"Überblick","en-US":"Overview","fr":"Aperçu "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ooxYdbzovuvfWJL5SWKKH"}}},"description":{"de":"In der heutigen globalen, digitalen Arbeitswelt ist es für Mitarbeiter wichtiger denn je, auf geschäftskritische Informationen zuzugreifen, wo und wann immer sie diese benötigen. Die X2O Media-Lösungen für die Mitarbeiterkommunikation mit vernetzten Desktops, vernetzten Mobiltelefonen und Echtzeit-Benachrichtigungen sind schlüsselfertig und einfach zu bedienen. Ganz gleich, ob es sich um eine Unternehmensmitteilung, einen Glückwunsch oder eine dringende Mitteilung handelt, die X2O-Plattform stellt sicher, dass Ihre Mitarbeiter die wichtigen Nachrichten sehen und entsprechend handeln.\\n\\nDie X2O-Plattform nutzt spezielle Inhaltskanäle und ermöglicht so eine nahtlose Kommunikation mit verteilten Mitarbeitern. Die Plattform ist flexibel - Informationskanäle können als On-Demand-Kanäle, Bildschirmschoner oder Desktop-Widgets mit der zusätzlichen Funktionalität gezielter Benachrichtigungen und Warnungen nach Bedarf eingerichtet werden.\\n\\nDie Mitarbeiterkommunikationslösung von X2O Media für einen digitalen Arbeitsplatz:\\n\\n- Ermöglichen Sie Ihren Mitarbeitern einen geografisch unabhängigen Zugang zu Geschäftsinformationen\\n- Verwandeln Sie die Desktop-Bildschirme der Mitarbeiter in ein unternehmensweites Kommunikationsnetzwerk\\n- Erreichen Sie Mitarbeiter an mehreren Standorten mit der skalierbaren Lösung von X2O Media\\n- Visualisieren Sie Echtzeit-Datenfeeds aus mehreren internen und externen Quellen\\n- Kombinieren Sie unterschiedliche Inhaltsquellen und Formate in einer einzigen Ansicht\\n- Benutzer können die Anzeige von Inhalten durch eine vollständig interaktive Lösung individuell anpassen\\n- Überwachung der Interaktion und des Engagements mit dem Analyse-Dashboard, um Echtzeitdaten und -berichte bereitzustellen\\n","en-US":"In today’s global digital workplace, it is more important than ever for employees to access business-critical information wherever and whenever they need it. X2O Media employee communication solutions of connected desktop, connected mobile and real-time notifications are turnkey and easy to use, allowing you to send the right information or alert to any screen, mobile, video wall or digital display. Whether it is a corporate announcement, a congratulatory note or an urgent notice, X2O Platform ensures that your employees see and act on the important news.\\n\\nUsing dedicated channels of content, X2O Platform provides a seamless way of communicating with distributed employees. The platform is flexible — information channels can be set up as on-demand channels, screensavers or desktop widgets with the additional functionality of targeted notifications and alerts as required.\\n\\nX2O Media’s employee communications solution for a digital workplace:\\n\\n- Give employees access to business information regardless of geography\\n- Turn employee desktop screens into an enterprise-wide communication network\\n- Reach employees across multiple locations through X2O Media’s scalable solution \\n- Visualize real-time data feeds from multiple internal and external sources\\n- Combine disparate content sources and formats into a single view\\n- Allow users to customize how content is displayed through a fully interactive solution\\n- Monitor interaction and engagement with the analytics dashboard to provide real-time data and reporting","fr":"Dans le monde du travail d’aujourd’hui, il est plus important que jamais pour les employés d’accéder à l’information de l’entreprise quand et où ils en ont besoin. Les solutions de communication avec les employés de X2O Media, à savoir le bureau connecté, le mobile connecté et les notifications en temps réel, sont à la fois essentielles et faciles à utiliser, ce qui vous permet d’envoyer la bonne information ou l’alerte sur n’importe quel écran, mobile, mur vidéo ou affichage numérique. Qu’il s’agisse d’une annonce de l’entreprise, d’un mot de félicitations ou d’un avis urgent, la plateforme X2O s’assure que vos employés voient les nouvelles importantes et agissent en conséquence.  \\n\\nEn utilisant des canaux de contenu dédiés, la solution X2O fournit un moyen de communication transparent, quelle que soit la répartition géographique des employés. Entièrement flexible, elle permet de configurer les canaux à la demande, d’utiliser des écrans de veille ou des widgets et propose l’option de notifications ou d\'alertes ciblées selon les besoins. \\n\\nLa solution dédiée à la communication aux employés de X2O Media favorise le travail numérique : \\n\\n- Informez les employés quelle que soit leur situation géographique \\n- Transformez les postes informatiques individuels en un réseau de communication interne à l’échelle de l’entreprise \\n- Ciblez les employés de plusieurs sites grâce à la solution évolutive de X2O Media \\n- Visualisez des flux de données en temps réel  provenant de plusieurs sources internes et externes \\n- Combinez des sources et des formats de contenu disparates  en une seule vue  \\n- Dotez les utilisateurs d’une solution entièrement interactive pour personnaliser le contenu affiché \\n- Suivez, en temps réel, les données des rapports du tableau de bord intégré pour mesurer l’interaction et l’implication "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JbMYT6QNFCBNcpw8RgyLT","type":"Entry","createdAt":"2021-02-24T17:41:09.567Z","updatedAt":"2022-08-08T11:48:58.516Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-employee-comms-other-products"},"description":{"de":"Siehe unsere anderen X2O Communication Produkte:","en-US":"See our other X2O Communication products:","fr":"Voir nos autres produits X2O Communication:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1JIvyGegqypeneejkv0kCC","type":"Entry","createdAt":"2021-02-24T17:38:05.862Z","updatedAt":"2022-08-08T11:48:40.458Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-employee-comms-quote-paragraph"},"description":{"de":"\\"Unsere Mitarbeiterfoto-Videowand ist ein wichtiger Bestandteil von Marco Technologies und hat sich zu einem Symbol unserer Kultur entwickelt, das bei unseren Mitarbeitern, Kunden und Zulieferern Anklang findet. Bei Führungen durch unseren Firmensitz ist sie immer ein Highlight. Mit der X2O-Plattform könnte es nicht einfacher sein, die Inhalte auf den Displays zu aktualisieren und die Mitarbeiterfotos zu sortieren.\\"\\n\\n__Jeff Gau__\\n*Marco Technologies*","en-US":"“Our employee photo video wall is an important part of Marco Technologies and has become a symbol of our culture that resonates with our employees, customers, and vendors. On tours of our corporate headquarters, it is always a highlight. With the X2O platform, it couldn’t be easier to update content on the displays and keep employee photos sorted.”\\n\\n__Jeff Gau__\\n*Marco Technologies*","fr":"« Notre mur vidéo de photos des employés est un élément clé de Marco Technologies. Il en est devenu un symbole de notre culture d’entreprise auprès de nos employés, de nos clients et de nos fournisseurs. C’est un véritable point fort à chaque visite de nos locaux. Avec la plateforme X2O, actualiser et classer les photos des employés est un jeu d’enfant. » \\n\\n__Jeff Gau__\\n*Marco Technologies*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"32RoFcIeCZzRAGN7TDXoRE","type":"Entry","createdAt":"2021-02-24T17:36:45.090Z","updatedAt":"2022-08-08T11:45:14.776Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-employee-comms-image-paragraph"},"title":{"de":"Anwendungen","en-US":"Applications","fr":"Utilisations"},"description":{"de":"Die Anwendungen von X2O Media zur Mitarbeiterkommunikation für einen effektiven digitalen Arbeitsplatz umfassen:\\n\\n- Vernetzte Mobilgeräte\\n- Echtzeit-Benachrichtigungen und -Warnungen\\n- <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_for_Microsoft_Teams_Application.pdf\\" target=\\"_blank\\">X2O für Microsoft Teams Anwendung</a>\\n","en-US":"X2O Media employee communication applications for an effective digital workplace include:\\n\\n●   \\tConnected mobile\\n●   \\tReal-time notifications and alerts \\n●   \\t<a href=\\"https://cf-assets.s3.amazonaws.com/X2O_for_Microsoft_Teams_Application.pdf\\" target=\\"_blank\\">X2O for Microsoft Teams App</a>\\n","fr":"Un lieu de travail  numérique efficace comprend : \\n\\n● Un mobile connecté \\n● Des notifications et alertes en temps réel\\n● <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_for_Microsoft_Teams_Application.pdf\\" target=\\"_blank\\">L’application X2O pour Microsoft Teams</a>"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3NkmbKKq9odIVgyC2PjNPT"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2SpVVsP3V0431zV0Ue63VZ","type":"Entry","createdAt":"2021-02-24T17:34:34.461Z","updatedAt":"2022-08-08T11:41:26.007Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-employee-comms-header"},"title":{"de":"KOMMUNIKATION","en-US":"COMMUNICATION","fr":"COMMUNICATION"},"subtitle":{"de":"Mitarbeiter-Kommunikation","en-US":"Employee Communication","fr":"Communication aux employés"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3G5wrYcmTmAS7s5l0u2yCS","type":"Entry","createdAt":"2021-03-04T22:36:29.969Z","updatedAt":"2022-08-08T11:39:40.222Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-situation-room-header"},"title":{"de":"X2O OneRoom","en-US":"X2O OneRoom","fr":"X2O OneRoom"},"subtitle":{"de":"Lageraum","en-US":"Situation Room","fr":"Salle de crise"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6J7d2q8DsSM6S8F4GgjP4U","type":"Entry","createdAt":"2021-03-09T09:57:15.361Z","updatedAt":"2022-08-08T11:39:32.914Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-situation-room-other-products"},"description":{"de":"Siehe unsere anderen X2O OneRoom™ Produkte: ","en-US":"See our other X2O OneRoom™ products: ","fr":"Voir les autres produits X2O OneRoom"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Gt59jNfHlXyQwusuzwwgD","type":"Entry","createdAt":"2021-03-04T22:39:42.015Z","updatedAt":"2022-08-08T11:37:57.335Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-situation-room-image-paragraph"},"description":{"de":"### Maßgeschneidert auf Ihre Bedürfnisse\\n<br>\\nX2O OneRoom ist skalierbar und bietet eine breite Palette an Optionen:\\n\\n- Maßgeschneidertes Raumdesign mit Unterstützung zur Erstellung und Visualisierung von Meeting-Umgebungen\\n- Schnellstart-Pop-up-Installationen in bestehenden Schulungsumgebungen\\n- Vollständige hybride Lösung oder nur virtuelle Option, bei der alle Teilnehmer remote sind\\n- Gerichtetes Audio, um ein persönliches Gespräch in Echtzeit zu ermöglichen\\n- Mehrere Kameraansichten, einschließlich einer eigenen Perspektive für jeden Fernteilnehmer, sowie Kameraverfolgung im Raum, um zu sehen, wer gerade spricht\\n\\n### Produkt und Spezifikationen\\n<br>\\n- Geeignet für bis zu 120 Fernteilnehmer\\n- Zugriff über einen Browser und einen Standard-Laptop mit Mikrofon, Lautsprechern und Kamera\\n- Dynamische, individuelle Raumkonfigurationen\\n- X2O OneRoom unterstützt die Integration von Single Sign-On und basiert auf der WebRTC-Technologie, für die keine Plugins erforderlich sind\\n- Leistungsstarker und kompakter <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> bietet hochwertige Audio- und Videowiedergabe für ein verbessertes Situationsraumerlebnis\\n\\n### Erfahren Sie mehr\\n\\nEntdecken Sie <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">die wichtigsten Vorteile </a> von X2O OneRoom, oder laden Sie unsere <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom-Broschüre</a> herunter, um weitere Informationen zu erhalten.\\n","en-US":"### Tailored to your needs\\n<br>\\nX2O OneRoom is scalable with a full range of options including:\\n\\n- Custom-built room design with support to create and visualize meeting environments\\n- Quick start pop-up deployments within existing training environments\\n- Complete hybrid solution or virtual only option where all participants are remote\\n- Directional audio to enable one to one engagement in real-time\\n- Multiple camera views including a unique perspective for each remote participant, as well as in-room camera tracking to see who is speaking\\n<br>\\n\\n### Product details and specifications\\n<br>\\n\\n-\\tAccommodates up to 120 remote participants\\n-\\tAccess using a browser and standard laptop along with microphone, speakers, and camera\\n-\\tDynamic, customized room configurations\\n-\\tX2O OneRoom supports single sign-on integration and is underpinned by WebRTC technology with no plugins required\\n-\\tPowerful and compact <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> provides high-quality audio and video rendering for an enhanced situation room experience\\n\\n### Find out More\\nDiscover the <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">key advantages </a> of X2O OneRoom, or download our <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom brochure</a> for more information.","fr":"### Une offre personnalisée\\n<br>\\n- Solution véritablement évolutive, X2O OneRoom offre un éventail d’options inégalé : \\n- Une salle sur-mesure dotée d’une assistance pour planifier et mettre en place de nouveaux environnements \\n- Des déploiements pop-up dans des environnements existants \\n- Formule hybride ou option virtuelle uniquement où tous les participants sont à distance et aucune installation physique n\'est requise \\n- Un son directionnel qui favorise l’implication de chaque individu, et ce en temps réel \\n- Plusieurs vues, y compris la vue unique depuis un poste comme si le participant était réellement dans la salle, avec suivi de la caméra orientée vers la personne qui prend la parole \\n<br>\\n\\n### Caractéristiques produit\\n<br>\\n- Jusqu\'à 120 participants\\n- Un accès nécessitant un navigateur, un ordinateur portable équipé d’un micro, de haut-parleurs et d’une caméra\\n- Une configuration dynamique et personnalisée des salles\\n- OneRoom s’appuie sur un protocole d’authentification unique basé sur la technologie WebRTC, sans plugins\\n- Tout aussi compact que performant, le lecteur multimédia <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> offre une expérience hors-pair grâce à un flux audio et vidéo de qualité inégalée\\n<br>\\n\\n### En savoir plus\\n<br>\\n<br>\\nDécouvrez les <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">principaux advantages </a> de X2O OneRoom ou téléchargez notre <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">brochure X2O OneRoom</a> pour plus d\'informations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"38o9dWsnY3ngny9ebRTQ8v","type":"Entry","createdAt":"2021-03-04T22:37:23.893Z","updatedAt":"2022-08-08T11:34:41.474Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-situation-room-video-paragraph"},"title":{"de":"Überblick Lagerraum-Lösungen","en-US":"Situation Room Overview","fr":"Aperçu d’un centre opérationnel stratégique "},"description":{"de":"Sicherheit, hohe Verfügbarkeit und Einbindung vieler Informationsquellen: X2O OneRoom bietet eine hybride Lageraum-Lösung, die sowohl Teilnehmer im Raum als auch aus der Ferne in einer privaten, sicheren Umgebung empfangen kann. Mit hochwertigen Collaboration-Tools einschließlich interaktiver Whiteboards und Echtzeit-Inhaltsströmen, können Teams schnell, effektiv und gemeinschaftlich Entscheidungen treffen.","en-US":"X2O OneRoom provides a hybrid meeting solution that can welcome both in-room and remote participants within a private, secure environment. With premium quality collaboration tools including interactive whiteboards and real-time content streams teams can engage and make decisions in a fast, effective and collaborative way.","fr":"L’environnement hybride de la solution X2O OneRoom permet aux participants distants et présents de se réunir dans une salle virtuelle entièrement privée et sécurisée. L’accès à des outils de collaboration de qualité supérieure, comme des tableaux blancs interactifs ou des flux de contenu en temps réel, optimise l’implication des équipes qui peuvent prendre des décisions avec rapidité et efficacité dans un environnement de travail pleinement collaboratif."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5htP9SE4dpShorbHKfGa79"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"45l4gtAybFJg7eejuU4ukF","type":"Entry","createdAt":"2021-03-04T15:48:53.395Z","updatedAt":"2022-08-08T11:22:03.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-executive-room-video-paragraph"},"title":{"de":"Überblick Konferenzraum für Führungskräfte","en-US":"Executive Room Overview","fr":"Aperçu de la salle de direction "},"description":{"de":"Die hybride Meeting-Lösung X2O OneRoom unterstützt Führungskräfte und ihre Teams durch die Bereitstellung einer sicheren, privaten Umgebung, in der sowohl Teilnehmer aus dem Raum als auch aus der Ferne für eine intime Zusammenarbeit Platz finden. Mit hochauflösenden audiovisuellen Streams in Broadcast-Qualität und Tools für die Zusammenarbeit bietet X2O OneRoom den perfekten Besprechungsraum für Teams, um sich zu engagieren und Gespräche auf die nächste Ebene zu bringen.","en-US":"X2O OneRoom hybrid meeting solution supports executives and their teams by providing a secure, private environment that can host both in-room and remote participants for an intimate collaboration experience. With broadcast quality high definition audio visual streams and collaborative tools, X2O OneRoom offers the perfect executive meeting room  for teams to engage and take conversations to the next level. ","fr":"La solution hybride X2O OneRoom soutient les cadres et leurs équipes travaillant à distance et à l’interne en fournissant un environnement de travail sécurisé et privé. Grâce à une transmission haute définition et à des outils de collaboration, X2O OneRoom offre un espace idéal pour les réunions de la haute direction. "},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5htP9SE4dpShorbHKfGa79"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Y5YuYJxcj6ZHI7B4qLncH","type":"Entry","createdAt":"2021-03-04T16:06:32.535Z","updatedAt":"2022-08-08T11:21:52.792Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-executive-room-image-paragraph"},"description":{"de":"### Maßgeschneidert auf Ihre Bedürfnisse\\n<br>\\nX2O OneRoom ist skalierbar und bietet eine breite Palette an Optionen:\\n\\n- Maßgeschneidertes Raumdesign\\n- Schnellstart-Pop-up-Installationen in bestehenden Schulungsumgebungen\\n- Vollständige Hybrid-Lösung\\n- Direktionales Audio, um eine direkte Kommunikation mit den Teilnehmern in Echtzeit zu ermöglichen\\n- Mehrere Kamera-Ansichten, einschließlich einer einzigartigen Perspektive für jeden Fernteilnehmer\\n\\n### Produkt und Spezifikationen\\n\\n- Geeignet für bis zu 120 Fernteilnehmer\\n- Einfach zu bedienende Schnittstelle, die mit einem Standardcomputer, Mikrofon und Lautsprecher sowie einem Browser leicht zugänglich ist.\\n- Flexible und individuelle Raumkonfigurationen\\n- X2O OneRoom unterstützt die Single-Sign-On-Integration und wird durch die WebRTC-Technologie unterstützt, ohne dass Plugins erforderlich sind\\n- Der leistungsstarke und kompakte <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> bietet eine hochwertige Audio- und Videowiedergabe für ein erstklassives Erlebnis im Konferenzraum\\n\\n### Erfahren Sie mehr\\n\\nEntdecken Sie <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">die wichtigsten Vorteile </a> von X2O OneRoom, oder laden Sie unsere <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom-Broschüre</a> herunter, um weitere Informationen zu erhalten.\\n- ","en-US":"### Tailored to your needs\\n<br>\\n\\nX2O OneRoom is scalable with a full range of options including:\\n\\n- Custom-built room design\\n- Quick start pop-up deployments within existing training environments\\n- Complete hybrid solution\\n- Directional audio to enable real time one to one engagement with participants\\n- Multiple camera views, including a unique perspective view for each remote participant\\n<br>\\n\\n### Product details and specifications\\n<br>\\n\\n- Accommodates up to 120 remote participants\\n- Easy-to-use interface and easily accessible using a standard computer, microphone, and speaker with a browser.\\n- Flexible and customized room configurations\\n- X2O OneRoom supports single sign-on integration and is underpinned by WebRTC technology with no plugins required\\n- Powerful and compact <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> provides high-quality audio and video rendering for an enhanced executive room experience\\n<br>\\n### Find out More\\n<br>\\nDiscover the <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">key advantages </a> of X2O OneRoom, or download our <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom brochure</a> for more information.","fr":"### Une offre personnalisée\\nSolution véritablement évolutive, X2O OneRoom offre un éventail d’options inégalé: \\n\\n- Une salle sur mesure \\n- Des déploiements pop-up dans des environnements existants \\n- Une solution hybride complète \\n- Un son directionnel qui favorise l’implication de chaque individu, et ce en temps réel \\n- Plusieurs vues, y compris la vue unique depuis chaque poste comme si le participant était réellement dans la salle \\n<br>\\n\\n### Caractéristiques produit\\nX2O OneRoom est évolutif avec une gamme complète d\'options, notamment:\\n\\nJusqu\'à 120 participants \\nInterface conviviale et accessible depuis n’importe quel ordinateur équipé d’un micro, d\'un haut-parleur et d’un navigateur \\nUne configuration dynamique et personnalisée des salles \\nOneRoom s’appuie sur un protocole d’authentification unique basé sur la technologie WebRTC, sans plugins \\nTout aussi compact que performant, <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">le lecteur multimédia X2O Media</a> offre une expérience hors-pair grâce à un flux audio et vidéo de qualité inégalée \\n<br>\\n\\n### En savoir plus\\n<br>\\nDécouvrez les <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">principaux advantages </a> de X2O OneRoom ou téléchargez notre <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">brochure X2O OneRoom</a> pour plus d\'informations.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4sbSNxOY4kbaU0sM3xaPqX","type":"Entry","createdAt":"2021-03-04T22:15:59.346Z","updatedAt":"2022-08-08T11:15:46.827Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-executive-room-other-products"},"description":{"de":"Siehe unsere anderen X2O OneRoom™ Produkte: ","en-US":"See our other X2O OneRoom™ products: ","fr":"Voir les autres produits X2O OneRoom:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1WsJakjRxIvbxRC8aaEfC9","type":"Entry","createdAt":"2021-03-04T15:47:46.856Z","updatedAt":"2022-08-08T11:06:36.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-executive-room-header"},"title":{"de":"X2O OneRoom","en-US":"X2O OneRoom","fr":"X2O OneRoom"},"subtitle":{"de":"Konferenzraum für Führungskräfte","en-US":"Executive Room","fr":"Salle de direction"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1MWoVSS7N9GfTDTYtLY7Fj","type":"Entry","createdAt":"2021-02-17T11:03:14.876Z","updatedAt":"2022-08-08T10:56:35.850Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-meeting-room-header"},"title":{"de":"X2O OneRoom","en-US":"X2O OneRoom","fr":"X2O OneRoom"},"subtitle":{"de":"Konferenzraum","en-US":"Meeting Room","fr":"Salle de réunion"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6pzhoiqM6xoOIIfaDDMvEO","type":"Entry","createdAt":"2021-02-18T10:04:50.922Z","updatedAt":"2022-08-08T10:56:19.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-meeting-room-image-paragraph"},"description":{"de":"### Maßgeschneidert auf Ihre Bedürfnisse\\n<br>\\nX2O OneRoom ist skalierbar und bietet eine breite Palette an Optionen:\\n- Maßgeschneidertes Raumdesign\\n- Unterstützung bei der Visualisierung und Planung neuer Besprechungsräume\\n- Schnellstart-Pop-up-Installationen in bestehenden Meeting-Umgebungen\\n- Gerichtetes Audio, um eine direkte Kommunikation in Echtzeit zu ermöglichen\\n- Mehrere Kameraansichten, einschließlich einer eigenen Perspektive für jeden Fernteilnehmer, und Kameraverfolgung im Raum, um zu sehen, wer gerade spricht\\n\\n### Produkt und Spezifikationen\\n<br>\\n\\nGeeignet für bis zu 120 Fernteilnehmer und/oder zusätzliche Räume\\n- Zugriff über Browser, Standard-Laptop mit Mikrofon, Lautsprecher und Kamera\\n- Dynamische, individuelle Raumkonfigurationen\\n- OneRoom unterstützt Single-Sign-On-Integration, untermauert durch WebRTC-Technologie, ohne dass Plugins erforderlich sind\\n- Leistungsstarker <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">und kompakter X2O Media Player</a> bietet hochwertige Audio- und Videowiedergabe für ein verbessertes Meeting-Erlebnis\\n\\n### Erfahren Sie mehr\\n\\nEntdecken Sie <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">die wichtigsten Vorteile </a> von X2O OneRoom, oder laden Sie unsere <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom-Broschüre</a> herunter, um weitere Informationen zu erhalten.","en-US":"### Tailored to your needs\\n<br>\\n\\nX2O OneRoom is scalable with a full range of options including:\\n\\n- Custom-built room design \\n- Support to visualize and plan new meeting spaces\\n- Quick start pop-up deployments within existing meeting environments\\n- Directional audio to enable real time one to one engagement\\n- Multiple camera views, including a unique perspective for each remote participant, and in-room camera tracking to see who is speaking\\n<br>\\n\\n### Product and specifications\\n<br>\\n\\n- Accommodates up to 120 remote participants and/or additional rooms\\n- Access using browser, standard laptop with microphone, speakers, and camera\\n- Dynamic, customized room configurations\\n- OneRoom supports single sign-on integration, underpinned by WebRTC technology with no plugins required\\n- Powerful and compact <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">X2O Media Player</a> provides high-quality audio and video rendering for an enhanced meeting experience\\n\\n### Find out More\\nDiscover the <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">key advantages </a> of X2O OneRoom, or download our <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">OneRoom brochure</a> for more information.\\n","fr":"### Une offre personnalisée\\nSolution véritablement évolutive, X2O OneRoom offre un éventail d’options inégalé : \\n\\n- Une salle sur mesure \\n- Une aide à la visualisation et à la planification de nouveaux espaces de réunion \\n- Des déploiements pop-up dans des environnements existants \\n- Un son directionnel qui favorise l’implication de chaque individu, et ce en temps réel \\n- Vues multiples de caméras, y compris une perspective unique pour chaque participant à distance et des vues à partir de caméras dans la salle \\n<br>\\n\\n### Caractéristiques produit\\n\\n- Jusqu\'à 120 participants, distants ou présents \\n- Un accès nécessitant un navigateur, un ordinateur portable équipé d’un micro, de haut-parleurs et d’une caméra \\n- Une configuration dynamique et personnalisée des salles \\n- OneRoom s’appuie sur un protocole d’authentification unique basé sur la technologie WebRTC, sans plugins \\n- Tout aussi compact que performant, <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_Player-C_data_sheet_2021.pdf\\" target=\\"_blank\\">le lecteur multimédia X2O Media</a> offre une expérience hors-pair grâce à un flux audio et vidéo de qualité inégalée \\n<br>\\n\\n### En savoir plus\\n<br>\\nDécouvrez les <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_Media_12_Key_Advantages_X2O_OneRoom.pdf\\" target=\\"_blank\\">principaux advantages </a> de X2O OneRoom ou téléchargez notre <a href=\\"https://downloads.ctfassets.net/lx4pzcb22oh0/6Arn7k6un1xz6HzNZu8T47/af1baafbc756d37d1d27891c7a578d32/OneRoom_Brochure_A4-plus-badge.pdf\\" target=\\"_blank\\">brochure X2O OneRoom</a> pour plus d\'informations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5fPAcLdqAeSnEwVnQRsVhm","type":"Entry","createdAt":"2021-02-19T07:51:01.973Z","updatedAt":"2022-08-08T10:56:15.812Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-meeting-room-other-products"},"description":{"de":"Siehe unsere anderen X2O OneRoom™ Produkte: ","en-US":"See our other X2O OneRoom™ products: ","fr":"Voir nos autres produits X2O Communication:"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1FNiF7HEuxx3vH8Gsrr16R","type":"Entry","createdAt":"2021-01-06T12:48:45.696Z","updatedAt":"2022-08-03T15:14:00.012Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2omedia-support-info-2"},"title":{"en-US":"Asia","fr":"EMEA"},"description":{"en-US":"__EMEA__\\nLes heures: 9:00 a.m. to 5:00 p.m. Central European Time\\n+31.46.808.0159\\n<a href=\\"mailto:supportEMEA@x2omedia.com\\">supportEMEA@x2omedia.com</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4KWV7sdxOUFUo45XCahykb","type":"Entry","createdAt":"2021-01-06T12:48:28.348Z","updatedAt":"2022-08-03T15:13:52.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2omedia-support-info-1"},"title":{"en-US":"Americas","fr":"Amériques"},"description":{"en-US":"__Americas__\\nHours: 8:00 a.m. to 8:00 p.m. Eastern Time\\n1.877.602.9261 / 937.269.0158 \\n<a href=\\"mailto:supportNA@x2omedia.com\\">supportNA@x2omedia.com</a>.","fr":"__Amériques__\\nLes heures: 8:00 a.m. to 8:00 p.m. Eastern Time\\n1.877.602.9261 / 937.269.0158 \\n<a href=\\"mailto:supportNA@x2omedia.com\\">supportNA@x2omedia.com</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"npxqqtvb0Gow00UOmV381","type":"Entry","createdAt":"2020-12-03T08:46:46.678Z","updatedAt":"2022-08-02T13:44:40.124Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_ToolforRetail"},"description":{"en-US":"__In-Store Analytics for Retail__\\nManaging occupancy requirements and traffic flow in stores has never been more important than it is now. Today, deploying the right technology to help navigate this new shopping environment is critical. STRATACACHE deploys a high accuracy solution to provide an unprecedented, data-driven view of the in-store customer journey. \\n\\n__Walkbase TREQ allows retailers to:__\\n• Measure occupancy with more than 99% accuracy\\n• Optimize pathing and dwell time for higher conversions\\n• Understand how queues impact performance\\n• Drive better merchandising strategies and more sales\\n• Track digital signage ROI and improve content performance\\n\\n![Walkbase TREQ shopper-people-counter-device-1024x720](https://d83sg6i4ha8lm.cloudfront.net/Walkbase_TREQ_shopper-people-counter-device-1024x720.png)\\n\\nFor more information on selecting the right technology for your in-store analytics, read our white paper, [The Best Technology for In-Store Analytics in 2022](https://www.stratacache.com/en/resources/white-papers-&-reports/the-best-technology-to-measure-in-store-interactions-in-2022/ \\"WP The Best Technology to Measure In-Store Interactions in 2022\\").\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ZhFK6fuDcZyzwZxg0yqcY","type":"Entry","createdAt":"2021-01-06T12:51:10.490Z","updatedAt":"2022-08-01T13:22:21.835Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-support-country"},"title":{"en-US":"Support Information","fr":" Informations 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href=\\"https://www2.x2omedia.com/Rethinking_Hybrid_and_Blended_Learning\\" target=\\"_blank\\">Whitepaper von X2O Media</a> herunter und erfahren Sie, welche Erfahrungen Bildungseinrichtungen bei der Anpassung von Präsenzschulungen an hybride, gemischte und Online-Formate gemacht haben.\\n\\nFür weitere Informationen laden Sie unsere <a href=\\"https://cf-assets.s3.amazonaws.com/X2O_OneRoom_Education_Summary_A4_format_Final.pdf\\" target=\\"_blank\\">OneRoom Classroom Broschüre</a herunter. 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---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 55” Pro Touch Series | |\\n| __Power__ |\\t100-240V~50/60Hz AC, Output: 12V DC Screw Lock | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t55\\" IPS, 1920 x 1080, 450 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Four 5W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 400 x 200 mm | |\\n| __Dimensions__ | 1278 x 754 x 62.5 mm / 50.32 x 29.69 x 2.46 in | |\\n| __Net Weight__ | 38.6 kgs / 85.10 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 55\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_55_touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4WKacUAbAzXI97nERAD6wd","type":"Entry","createdAt":"2019-10-09T09:27:39.679Z","updatedAt":"2022-07-12T18:45:24.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Contactus_Canada"},"title":{"en-US":"Canada"},"subtitle":{"en-US":"Head Office / Canada"},"description":{"en-US":"__P.__ <a href=\\"tel:800.244.8915\\">800.244.8915</a>\\n7676 Woodbine Ave, Suite 8\\nMarkham, ON L3R 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Whether used for informational messaging, advertising, or entertainment these digital signage displays can transform the educational experience.\\n\\n### Wayfinding\\nMore than a map, STRATACACHE digital displays and kiosks help students and visitors easily navigate around your school or university. Fully interactive, users can explore directories, event calendars and communications for enhanced user experience.\\n\\n### Digital Menu Boards\\nDrive upsells and increase overall sales lift at campus restaurants and coffee shops with STRATACACE digital menu boards. Powered by our ActiVia for Media software, restaurants can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will.\\n\\n### Content Acceleration\\nTechnology has been entering the classroom at such a rapid pace that IT infrastructures are struggling to keep up. The use of interactive presentations, apps, videos, graphics and other audio visual elements have proven to be an effective and engaging way for children and teachers to learn, but they can cause bottlenecks and network downtime. Colleges and higher education have an additional set of challenges. Networks can easily be tested by users connecting to the internet on any number of devices at massive degrees. With the rapid rise of virtual and online classes and lectures, any disruption or traffic spikes can lead to students being unable to submit assignments or accessing course material. SuperLumin, a STRATACACHE company stops the traffic burdens by offering education specific solutions that are easy to install, configure and operate. Perfect for schools built on legacy hardware and networks, or schools in areas with low network connectivity, SuperLumin meets the needs of students, teachers and network administrators."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5poSeaEkpsrLrRoReN3pVX","type":"Entry","createdAt":"2019-12-04T07:47:30.670Z","updatedAt":"2022-06-13T16:17:58.402Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Education_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Digital Signage Systems for Schools"},"subtitle":{"en-US":"Be smart with STRATACACHE, your visual communication provider."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Kz4GCkq3qEeMhhuHX0HNx"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4NiAVFNZOIuvLi2deSkUh2","type":"Entry","createdAt":"2019-12-03T16:52:21.590Z","updatedAt":"2022-06-13T15:37:41.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Gaming_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Lottery and Casino Digital Signage"},"subtitle":{"en-US":"Providing winning experiences every day."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5tCjUaGnOfgMykgND8y3Qz"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3CL2BY08vqlVWeGqwOKK1J","type":"Entry","createdAt":"2019-10-09T09:32:28.307Z","updatedAt":"2022-06-13T11:47:49.699Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Contactus_Singapore"},"title":{"en-US":"Singapore"},"subtitle":{"en-US":"Asia Pacific Headquarters"},"description":{"en-US":"Keck Seng Tower\\n133 Cecil Street\\n#04-02\\nSingapore 069535"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4wC7pSmhk1mQnvSMOct0yn","type":"Entry","createdAt":"2020-03-12T09:42:33.307Z","updatedAt":"2022-06-03T09:28:02.339Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Footer Description"},"description":{"en-US":"© 2022 Digital Signage Organisation."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3VDLtQdytK9eak4m9k470E","type":"Entry","createdAt":"2020-01-27T15:06:03.450Z","updatedAt":"2022-06-03T09:26:35.062Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Optika_Footer"},"description":{"en-US":"__Solution Focused Verticals__\\n\\nUnified Communications | Visual Collaboration | HealthCare | Higher Education | Broadcast | Government and Military\\n\\nOptika Display Copyright © 2022, All Rights Reserved."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"40T4D1YOsQUg6HQkrW6jjm","type":"Entry","createdAt":"2020-03-13T13:56:11.222Z","updatedAt":"2022-06-03T09:26:26.058Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"DSO_EMEA_Footer"},"description":{"en-US":"Sys-Teams Limited, Unit 2, Beta Way, Thorpe Industrial Estate, Egham, Surrey, TW20 8RE\\n\\n01784 471567 info@sys-teams.co.uk\\n\\nCopyright © 2022 Sys-Teams Ltd. All Rights Reserved"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2J0SoQ0c3eY0gTdLyffS49","type":"Entry","createdAt":"2020-04-07T07:23:10.764Z","updatedAt":"2022-06-03T09:26:09.719Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Footer Description"},"description":{"en-US":"Copyright © 2022 Q Division - All Rights Reserved."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3l7QS1lzVUHqy2rZTACsWN","type":"Entry","createdAt":"2019-12-04T10:19:31.944Z","updatedAt":"2022-05-13T15:23:13.710Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Banking_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Banking and Financial Institution Digital Signage"},"subtitle":{"en-US":"Improving the branch experience through visual communication."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zUGdExfXkpHv2fbzNiKYq"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JmFJGrFNVXWtcfEb2ua1b","type":"Entry","createdAt":"2019-10-22T07:20:39.086Z","updatedAt":"2022-05-13T14:46:31.863Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Airports_Intro"},"title":{"en-US":"Information Display Today"},"description":{"en-US":"__Occupancy Management for Airport Facilities__\\nReassuring the public that it’s safe to return to travel is top of mind for airports and airlines during these unprecedented times. 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This technology can also be tied to digital signage or mobile apps to communicate areas of the facility with available capacity.\\n\\n__Occupancy Measurement allows airports and airlines to:__\\n\\n- Measure the number of passengers inside airport spaces in real time\\n- Collect occupancy history data for audit purposes and to help with staff planning based on passenger patterns\\n- Ensure a precise occupancy count with high accuracy, 3D sensors at entrances and exits\\n- Save cost over time compared to manual door counting with highly accurate and reliable data\\n\\n__On-Demand Webinar: Occupancy Management for Airport Facilities__ \\n\\nWith more than two decades of experience in transportation technology and location-based analytics, <a href=\\"https://www.linkedin.com/in/mayfieldmark/\\" rel=\\"nofollow\\" target=\\"_blank\\">Mark Mayfield</a> and <a href=\\"https://www.linkedin.com/in/benjaminrreynolds/\\" rel=\\"nofollow\\" target=\\"_blank\\">Ben Reynolds</a> \\ndiscuss managing airport passenger flow in the COVID-19 era and beyond in the on-demand webinar linked below.\\n\\n[Watch Occupancy Management for Airport Facilities >](https://www.stratacache.com/en/resources/videos-&-webinars/occupancy-management-for-airport-facilities/ \\"Webinar Occupancy Management for Airports\\")"},"buttonTitle":{"en-US":"Watch Webinar"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6iaFBjBg5TVQqhJbX4b3Zr","type":"Entry","createdAt":"2019-12-04T08:37:43.995Z","updatedAt":"2022-05-13T14:41:51.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Airports_Header"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Airport Digital Signage & Wayfinding"},"subtitle":{"en-US":"STRATACACHE increases customer engagement at the point of purchase with interactive digital media."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3VRxkagbMYdSNEa0spNf0c"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1puoiIqlRMrZ57jszzxSj8","type":"Entry","createdAt":"2019-12-02T15:51:30.993Z","updatedAt":"2022-05-13T14:19:02.897Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Retail Digital Signage"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2pLY748WzLWpkh5Sh2noZP"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7e5MS7b4MAgl0YduAXmSfB","type":"Entry","createdAt":"2020-11-12T09:08:58.696Z","updatedAt":"2022-05-12T18:03:23.515Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-hardware-tablets"},"title":{"en-US":"Tablets and Shelf Edge Displays","ja":"タブレット"},"references":{"au":[{"sys":{"type":"Link","linkType":"Entry","id":"4jdN7AFXQxtBhdZbhAlGRq"}}],"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5UtBtDXANH5k1ndcoYmGGx"}},{"sys":{"type":"Link","linkType":"Entry","id":"7pheyl12tPlaQmb7xEOEFN"}}],"in":[{"sys":{"type":"Link","linkType":"Entry","id":"4jdN7AFXQxtBhdZbhAlGRq"}}],"ja":[{"sys":{"type":"Link","linkType":"Entry","id":"4jdN7AFXQxtBhdZbhAlGRq"}}],"sg":[{"sys":{"type":"Link","linkType":"Entry","id":"4jdN7AFXQxtBhdZbhAlGRq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7GjCBtLIT9lc2yxxSmmqZx","type":"Entry","createdAt":"2019-09-12T09:15:20.457Z","updatedAt":"2022-05-09T17:16:25.348Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-software-releases"},"title":{"en-US":"Current and Past Scala Enterprise Releases","fr":"Communiqués de presse actuels et passés de Scala Enterprise","ja":"最新および過去のScala Enterpriseリリース"},"description":{"en-US":"\\nA full summary of current and past releases, as well information on key features, enhancements  and supported upgrade paths is available at the links below.\\n\\n[Scala Enterprise Release Overview](https://docs.scala.com/display/SENT/Scala+Enterprise+Home \\"Scala Enterprise Home\\")  - Summary of release dates, key features and eligible upgrade versions\\n\\n[Scala Enterprise Release Notes](https://docs.scala.com/display/ENT/Scala+Enterprise+Release+Notes \\"Scala Enterprise Release Notes\\")  -  Detailed information on the features and improvements in each release","fr":"Un résumé complet des versions actuelles et passées ainsi que des informations sur les principales fonctionnalités, les améliorations et les voies de mise à niveau prises en charge sont disponibles à partir des liens ci-dessous.\\n\\n[Aperçu des versions de Scala Enterprise](https://docs.scala.com/display/ENT/Scala+Enterprise+Releases \\"Scala Enterprise Release Overview\\") - Résumé des dates de sortie, des principales caractéristiques et des versions de mise à niveau éligibles\\n\\n[Scala Enterprise Release Notes](https://docs.scala.com/display/ENT/Scala+Enterprise+Release+Notes \\"Scala Enterprise Release Notes\\") - Informations détaillées sur les caractéristiques et les améliorations de chaque version","ja":"\\n最新および既存のリリースに関する概要、主な機能、拡張機能、アップグレードに関する情報は以下のリンクから入手できます。\\n\\n[Scala Enterpriseリリースの概要](https://docs.scala.com/display/ENT/Scala+Enterprise+Releases \\"Scala Enterprise Release Overview\\")  - リリース日、主な機能、対象となるアップグレードバージョンの概要\\n\\n[Scala Enterpriseリリースノート](https://docs.scala.com/display/ENT/Scala+Enterprise+Release+Notes \\"Scala Enterprise Release Notes\\")  -  各リリースの機能と改善点に関する詳細情報"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XeeiDe5t62kFCff2rwJYS","type":"Entry","createdAt":"2022-05-09T13:37:27.840Z","updatedAt":"2022-05-09T13:37:27.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"card links header"},"title":{"en-US":"Additional Resources"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44A3T42SXoeO1WZGEE3xvK","type":"Entry","createdAt":"2022-05-06T13:41:31.691Z","updatedAt":"2022-05-06T13:42:33.729Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Convenience Store Column 2"},"description":{"en-US":"__Offset labor challenges with automation__\\nWhen there are day to day challenges with labor, convenience store technology and digital solutions deliver automation and relevance that offset these challenges. Customers expect a consistently valuable, convenient and familiar experience no matter which location of your convenience store they frequent. Digital signs and menu boards allow content to be updated in real time across all digital devices, ensuring that the consistent experience is maintained under any current in-store circumstances. Technology such as self service kiosks in the made-to-order area free up employees to focus on other customer experience-focused tasks, such as cleaning up aisles and restrooms, restocking and keeping the checkout line moving. \\n\\n__Digital solution innovation__\\nThe possibilities are endless with digital solutions in any part of the customer’s convenience retail journey. Slim form factor, attention grabbing shelf edge displays allow you to modernize in-aisle merchandising, make real-time pricing updates and capture attention to promote high margin products. At a critical point of convenience, digital displays improve order pickup by clearly displaying order confirmation, status and facilitates getting the right order to the right customer with high efficiency. Digital solutions allow you to level up loyalty. Personalize the convenience store visit for known customers by displaying relevant selections, suggesting complementary items or promoting the benefits of your convenience store loyalty program. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4SCo5Fh3WucLJ4MsK0E1XS","type":"Entry","createdAt":"2022-05-06T13:41:35.393Z","updatedAt":"2022-05-06T13:42:15.012Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Convenience Store Column 1"},"description":{"en-US":"__Drive increased sales with digital signage solutions__\\nDigital signage and solutions improve sales, convenience and loyalty by delivering an experience that is faster, more relevant and overall more valuable both inside and outside the convenience store. Make the best of dwell time in the forecourt, using digital signs to inform customers about your brand, promote the benefits of your loyalty app and drive visits inside the store. Today’s customers have many options when deciding when, where and how they want their quick-stop food order and pickup experience to go. Digital solutions help convenience stores win food sales market share and drive repeat visits  — by engaging and informing at the forecourt, moving customers throughout the store, making checkout faster and more convenient. Quick service restaurants and, increasingly, grocery stores are using technology such as digital menu boards, ordering kiosks and app integration to increase sales and customer visits. Convenience stores can quickly get up to speed with lessons learned on digital solution implementation, optimization and scaling throughout your stores. \\n\\n__Introduce digital menu boards__\\nThe number one opportunity for convenience store owners and operators to drive food sales and loyalty is to introduce digital menu boards at key points of communication throughout the store. Comps are proven to increase when customers shop a modern store with the speed and convenience of clearly communicated menus, promotions and LTOs. Digital menu boards show your menu offering with optimal clarity, with attention grabbing images and video. A digital menu board strategy allows you to make updates in real time, such as highlighting breakfast items in the morning, or changing the menu based on dynamic factors such as weather, traffic or product supply. Make pricing and promotion changes in real time, optimizing digital menu board content based on current in-store conditions and customers, driving increased sales.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NJVcqUj41ShVs5GXZFtcm","type":"Entry","createdAt":"2022-04-29T17:51:30.425Z","updatedAt":"2022-04-29T17:51:30.425Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sc-home-hero-item-9"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Nc896MLlu8pdwNQyJ2vpW"}}},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Pskth2bCtKgsvygOiF2A"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6dMuTk1MFCMVqnPGc1fX2w","type":"Entry","createdAt":"2022-04-22T16:52:03.120Z","updatedAt":"2022-04-22T17:49:42.985Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Paragraph_Carmanah Signs Drives Sales for Virginia Lottery"},"title":{"en-US":"Carmanah Signs, a STRATACACHE Company and IGT Drive Sales for Virginia Lottery"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2SkSZRMUgbnWkD2t3TA72a"}}},"description":{"en-US":"*Reprinted from Lafleurs.com, originally published on April 11, 2022*\\n\\nThe Virginia Lottery wanted to take a holistic look at its scratch tickets. So, when it issued its most recent scratch ticket request for proposal (RFP), the Lottery emphasized the importance of improving the retail experience for customers. The eventual winner of the bid was IGT, which agreed to include a modern signage pilot in the RFP.\\n\\nThis is quite a shift from precedent. In the past, lotteries might include pilots for signs in their central gaming system RFPs, but Carmanah Signs has ushered in the next era of lottery signage with digital menu boards and PlayStations. Lotteries can now advertise an entire product portfolio, including scratch tickets.\\n\\nIGT, Carmanah Signs, and the Virginia Lottery agreed to a 26-week pilot. “It was a no-brainer to include Carmanah Signs in our proposal,” Terri Rose, Director of Marketing, Virginia Lottery, said. “It was a great opportunity to try something very new at retail, and we’ve had some amazing results.”\\n\\n“I don’t think it could have been a better synergy between the three different entities working together with quality advertising at retail. We had a perfect storm of great collaboration,” Max Goldstein, Vice President Sales, Americas, Carmanah Signs, said.\\n\\n## The Pilot\\n\\nThe Lottery ordered 10 digital menu boards and 10 digital PlayStations and placed them in 17 retailers. The retailers were a mix of convenience stores, convenience-with-gas, and supermarkets. Seven stores received a digital menu board, seven stores received a digital PlayStation, and three stores received both. Several corporate accounts were also included, Kroger, Publix, and 7-Eleven, with the rest being independently-owned stores.\\n\\nCarmanah Signs gave Rose and her team what she described as “the greatest tutorial in the world.” They covered everything from updating the signs to business rules governing content design. For instance, when a Powerball or Mega Millions jackpot reaches $250 million, the signs automatically start showing a full-screen alert to help promote the game.\\n\\n“The flexibility of this content management platform allows us to change things quickly. And as the person who prints a lot of point-of-sale materials, I see it as an opportunity to save money on printing costs and be greener,” Rose said.\\n\\n## Results\\n+7% Convenience without Gas Pilot stores\\n+9% Convenience with Gas Pilot stores\\n+15% Supermarket Pilot stores\\n\\nThe Virginia Lottery sales team chose three comparable stores for each pilot retailer to test the sales lift of the pilot. The Lottery also planned to compare pilot stores against all their retailers.\\n\\n“We reviewed the pilot’s performance in quite a few ways, but we focused on the results against comparable stores that the lottery strategically picked prior to the start of the pilot,” said Brian Janecek, Marketing Manager, IGT. “It was essential to find the right test stores and comparable stores ahead of time.”\\n\\nYear-over-year, the convenience-with-gas-pilots grew sales by 9%, convenience–without-gas grew 7%, and supermarkets grew nearly 15%. All three groups outperformed their comparable stores within the same trades. “Some really, really big numbers stood out to me right away,” Rose said. On average, the pilot locations outperformed their comparable stores by 5% or more in $20 scratchers, Cash 4 Life, Keno, Pick 4, Powerball, and Print ‘n Play. “And we know anecdotally from our players that they liked it. It makes a huge difference when you can look above the counter and see everything you want to know about every draw game that we feature.”\\n\\nFrom a portfolio perspective, draw games were most affected by the addition of digital signs, but $20 and $30 scratch ticket sales also had a large sales lift.\\n\\nThe sign’s flexibility also allowed the Lottery to advertise smaller jackpots in ways they could not before. “We added a progressive jackpot to Cash 5 and a progressive jackpot game to Print ’n Play. Those are two growing jackpot games that we previously had found difficult to advertise, but now this is one definite way we can grow awareness for these games,” Janecek said.\\n\\nCarmanah Signs recently did a quantitative study in North America with Leger on how digital signage impacts customers at retail. Seventy-one percent of consumers who went into a retail environment noticed digital signage. Of that, 69% said it had an impact. Of that, 11% indicated they made a purchase based on what they saw. “I think that reinforces our pilot and the positive incremental sales lift,” Jason Barrs, Senior Vice President Global Sales & Business Development, Carmanah Signs, said.\\n\\nAdvancements in retail technology continue to march forward. The Virginia Lottery continues to evolve along with it. Rose ended: “The key to a 33-year-old Lottery is to refine, refine, refine. It’s been incredibly valuable for us to have IGT and Carmanah on board to help us as we start to rethink even something simple as our PlayCenter, which we know does a lot of heavy lifting for us in a lot of ways. It has been a fascinating project to be a part of.”"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6jc8Urysm3EVDqtzMxwkFV","type":"Entry","createdAt":"2022-04-21T15:42:40.163Z","updatedAt":"2022-04-21T15:42:40.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_DMB_Featured_Piece"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4pCAjDbAFnq1Z2KmvBetsL"}}},"description":{"en-US":"[LEARN ABOUT STRATACACHE POWERING 40,000+ DIGITAL MENU BOARDS FOR TIM HORTON’S, BURGER KING AND POPEYE’S >](https://www.stratacache.com/en/resources/blogs-&-articles/digital-menu-boards-in-restaurant-brands-international-drive-thru/ \\"Digital menu boards as part of RBI Digital Strategy\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6B4WMkIMDrMJCbQ2ZpDvwd","type":"Entry","createdAt":"2022-04-21T14:52:44.950Z","updatedAt":"2022-04-21T15:16:57.300Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"DMB_key_selling_point_proven"},"title":{"en-US":"Proven Solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5czSDgfLLQ3XV83JeuySna"}}},"description":{"en-US":"Powering Digital Menu Boards for 8 of the top 10 Quick Service Restaurants"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2H232Uz0y5McSlw8MjCnBf","type":"Entry","createdAt":"2022-04-05T19:31:51.741Z","updatedAt":"2022-04-21T14:46:20.061Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"STRATACACHE_Solutions_DMB_ROI"},"title":{"en-US":"Drive More Sales and ROI"},"description":{"en-US":"Whether driving sales in the QSR drive thru, inside the convenience store, at the grocery store deli counter, movie theater or other high volume retail environment, digital menu boards are proven to increase average check. \\n\\n- Display menu with optimal clarity \\n- Increase attention with engaging video\\n- Drive menu relevance with real-time content updates\\n- Offset labor and supply chain challenges with peak menu optimization\\n- Ensure clarity or current menu offering, process and status\\n- Customize content based on conditional factors such as weather, crew, overage/supply changes \\n- Personalize menu content for loyalty customers "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"51dCxywRTykkY8syAuQiw8","type":"Entry","createdAt":"2018-08-10T13:06:04.378Z","updatedAt":"2022-04-18T04:55:27.271Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-contact-title"},"title":{"en-US":"Contact Us","fr":"Contactez Nous","ja":"お問い合わせ"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"60DtPffkY1ElaPo0MKZqxA"}}},"description":{"en-US":"We are there for you"},"showInLocale":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3EuPSe6zW5C2U77vJ2UI2H","type":"Entry","createdAt":"2019-04-29T12:14:51.274Z","updatedAt":"2022-04-18T04:54:43.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":40,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-contact-support"},"title":{"en-US":"Phone Support","ja":"電話サポート"},"description":{"au":"### Americas\\nHours: 9:00 am to 8:00 pm Eastern Time\\n<a href= \\"tel:+1 888-444-5867\\">+1 888-444-5867</a> \\n<a href= \\"tel:+1 610-363-3350\\">+1 610-363-3350</a>\\n[helpdesk.us@scala.com](mailto:helpdesk.us@scala.com?subject=Scala%20US%20Support%20Request)\\n\\n### Europe, Middle East, Africa\\nHours: 9:00 am to 5:00 pm Central European Time\\n<a href= \\"tel:+31 46 80 80 151\\">+31 46 80 80 151</a>\\n[Log into the Support Portal](https://supportcenter.scala.eu/HomePage.do?fromCustomer=customerportal&portalID=901)\\n\\n### Asia-Pacific(APAC)\\n__Singapore (Headquarters)__ \\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a> (International)\\n<a href= \\"tel:1800-812-3456\\">1800-812-3456</a> (Toll free, Singapore only)\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Singapore%20Support%20Request)\\n\\n__Japan__\\nHours: 9:30 am to 6:00 pm Local Time ( Mon-Fri)\\n<a href= \\"tel:+81 364 179 645\\">+81 364 179 645</a> \\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Japan%20Support%20Request)\\n\\n__India__\\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri)\\n<a href= \\"tel:1800 313 2020\\">1800 313 2020</a>\\n<a href= \\"tel:1800 313 9090\\">1800 313 9090</a>\\n[support-india@stratacache.com](mailto:support-india@stratacache.com?subject=Stratacache%20India%20Support%20Request) \\n\\n__China__\\nHours: 9:30 am to 5:30 pm Local Time (Mon-Fri)\\n<a href= \\"tel:400 628 2366\\">400 628 2366</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20China%20Support%20Request)\\n\\n__Other Countries in Asia-Pacific__\\nHours: 9:30 am to 6:00 pm Singapore Time (Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20APAC%20Support%20Request)\\n\\n### Norway, Sweden, Denmark & Iceland\\nHours: 9:00 am to 5:00 pm Central European Time\\n<a href= \\"tel:+31 46 80 80 151\\">+31 46 80 80 151</a>\\n[Log into the Support Portal](https://support.scala.no/)\\n","en-US":"### Americas\\nHours: 9:00 am to 8:00 pm Eastern Time\\n1-888-444-5867\\n1-610-363-4011\\n[helpdesk.us@scala.com](mailto:helpdesk.us@scala.com?subject=Scala%20US%20Support%20Request)\\n\\n### Europe, Middle East, Africa\\nHours: 9:00 am to 5:00 pm Central European Time\\n+31 46 80 80 151\\n[Log into the Support Portal](https://supportcenter.scala.eu/HomePage.do?fromCustomer=customerportal&portalID=901)\\n\\n### Asia-Pacific(APAC)\\n__Singapore (Headquarters)__ \\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri) \\n+65 62294480 (International)\\n1800-8123456 (Toll free, Singapore only)\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Singapore%20Support%20Request)\\n\\n__Japan__\\nHours: 9:30 am to 6:00 pm Local Time ( Mon-Fri)\\n+81 364179645 \\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Japan%20Support%20Request)\\n\\n__India__\\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri)\\n1800 313 2020 \\n1800 313 9090 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Africa\\nHours: 9:00 am to 5:00 pm Central European Time\\n<a href= \\"tel:+31 46 80 80 151\\">+31 46 80 80 151</a>\\n[Log into the Support Portal](https://supportcenter.scala.eu/HomePage.do?fromCustomer=customerportal&portalID=901)\\n\\n### Asia-Pacific(APAC)\\n__Singapore (Headquarters)__ \\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a> (International)\\n<a href= \\"tel:1800-812-3456\\">1800-812-3456</a> (Toll free, Singapore only)\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Singapore%20Support%20Request)\\n\\n__Japan__\\nHours: 9:30 am to 6:00 pm Local Time ( Mon-Fri)\\n<a href= \\"tel:+81 364 179 645\\">+81 364 179 645</a> \\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Japan%20Support%20Request)\\n\\n__India__\\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri)\\n<a href= \\"tel:1800 313 2020\\">1800 313 2020</a>\\n<a href= \\"tel:1800 313 9090\\">1800 313 9090</a>\\n<a href= \\"tel:09513374130\\">09513374130</a>\\n[support-india@stratacache.com](mailto:support-india@stratacache.com?subject=Stratacache%20India%20Support%20Request) \\n\\n__China__\\nHours: 9:30 am to 5:30 pm Local Time (Mon-Fri)\\n<a href= \\"tel:400 628 2366\\">400 628 2366</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20China%20Support%20Request)\\n\\n__Other Countries in Asia-Pacific__\\nHours: 9:30 am to 6:00 pm Singapore Time (Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20APAC%20Support%20Request)\\n\\n### Norway, Sweden, Denmark & Iceland\\nHours: 9:00 am to 5:00 pm Central European Time\\n<a href= \\"tel:+31 46 80 80 151\\">+31 46 80 80 151</a>\\n[Log into the Support Portal](https://support.scala.no/)\\n","ja":"### アジアパシフィック（APAC）\\n__シンガポール（本社）__ \\n営業時間：午前9時30分から午後6時　現地時間（月‐金） \\n電話: <a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a>（国際電話）\\n電話: <a href= 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(Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a> (International)\\n<a href= \\"tel:1800-812-3456\\">1800-812-3456</a> (Toll free, Singapore only)\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Singapore%20Support%20Request)\\n\\n__Japan__\\nHours: 9:30 am to 6:00 pm Local Time ( Mon-Fri)\\n<a href= \\"tel:+81 364 179 645\\">+81 364 179 645</a> \\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20Japan%20Support%20Request)\\n\\n__India__\\nHours: 9:30 am to 6:00 pm Local Time (Mon-Fri)\\n<a href= \\"tel:1800 313 2020\\">1800 313 2020</a>\\n<a href= \\"tel:1800 313 9090\\">1800 313 9090</a>\\n[support-india@stratacache.com](mailto:support-india@stratacache.com?subject=Stratacache%20India%20Support%20Request) \\n\\n__China__\\nHours: 9:30 am to 5:30 pm Local Time (Mon-Fri)\\n<a href= \\"tel:400 628 2366\\">400 628 2366</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20China%20Support%20Request)\\n\\n__Other Countries in Asia-Pacific__\\nHours: 9:30 am to 6:00 pm Singapore Time (Mon-Fri) \\n<a href= \\"tel:+65 6229 4480\\">+65 6229 4480</a>\\n[support.apac@scala.com](mailto:support.apac@scala.com?subject=Scala%20APAC%20Support%20Request)\\n\\n### Norway, Sweden, Denmark & Iceland\\nHours: 9:00 am to 5:00 pm Central European Time\\n<a href= \\"tel:+31 46 80 80 151\\">+31 46 80 80 151</a>\\n[Log into the Support Portal](https://support.scala.no/)\\n"},"showInLocale":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2xsbNvTXydccEIaTiUWTVr","type":"Entry","createdAt":"2022-04-14T15:03:25.684Z","updatedAt":"2022-04-14T15:03:25.684Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Scala thank you trade shows"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6REEOoqmNOf40E8KQ7WuVX"}}},"description":{"en-US":"XXXXXX"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"42ontXdgehtDb7UOoAt6lT","type":"Entry","createdAt":"2020-08-14T09:44:09.010Z","updatedAt":"2022-04-12T20:03:33.255Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-thanks-testCampaign-content"},"description":{"en-US":"Thank you for contacting Scala. We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/scala \\"Facebook\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\"), [Linkedin](https://www.linkedin.com/company/scala \\"Linkedin\\") and [Youtube](https://www.youtube.com/user/scala 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Unser umfangreiches Team aus kreativen Fachleuten, Technologen, Geschäftsentwicklungs- und Marketingspezialisten und Entwicklungsteams genießt die Herausforderung, Projekte jeder Größe, jedes Umfangs und jeder Komplexität in Angriff zu nehmen. ","en-US":"With 31 years’ experience in the digital signage industry, Scala is known globally as the leader in stable, secure network deployment at scale. Scala was acquired by STRATACACHE — Scala’s only major competitor in the digital signage space — in August 2016. Now, as part of the STRATACACHE family of marketing technology companies, Scala has wide ranging in-house software, hardware, services and support with an unmatched global delivery capability. We create strategic partnerships with companies who are looking for a “marketing first” point of view to transform their physical space – retail stores, financial institutions, restaurants, transportation hubs and beyond. We’re driving true retail and audience engagement transformation with a wide array of technology including artificial intelligence, virtual reality, digital signs, mobile sensors and computer vision technology. Beyond standard signage, we’re creating smarter signage solutions — every digital sign can be a sensor that adds insight and helps your business move the needle.\\n\\nScala’s global headquarters are in Malvern, PA, just outside of Philadelphia. We are a team of innovators who get excited about new technologies and diving into the details of every project or tech that comes our way. 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Nous créons des relations partenariales stratégiques et marketing avec les entreprises en pleine transformation de leur espace physique, qu’il s’agisse de points de vente, d’institutions financières, de restaurants, de sièges d’Entreprise ou de réseaux et plateformes de transport. Avec nos clients, nous conduisons une véritable transformation des réseaux de distribution et de la fréquentation du public grâce à un large éventail de technologies, incluant l\'intelligence artificielle (IA), la réalité virtuelle (RV), l’affichage digital, les capteurs de signaux mobiles, la recherche et le suivi des visiteurs ou le traitement d’imagerie numérique (CV). Au-delà de l’affichage digital standard, nous créons des solutions de conception visuelle encore plus intelligentes: chaque «signal digital» peut être considéré comme un capteur qui ajoute de la perspicacité et aide votre entreprise à faire bouger les lignes.\\n\\nLe siège mondial de Scala se trouve à Malvern, Pennsylvanie, en périphérie de Philadelphie. Le siège européen est situé à Sittard (Pays-Bas), au cœur des transactions européennes. Nous sommes une équipe d\'innovateurs, de créateurs et de « faiseurs » férus de nouvelles technologies appliquées aux «métiers»: nous creusons les détails de chaque projet ou technologie qui se présente à nous. Nos créatifs, développeurs, commerciaux et marketeurs aiment relever les défis et s\'attaquer à des projets de toute taille, de toute portée et de toute complexité.","in":"Scala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. Scala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")","ja":"STRATACACHEのグループ企業であるScalaは、様々な業界のブランドと提携し、スマートマーケティングテクノロジーとデジタルサイネージで顧客体験の変革を支援しています。 Scalaは、地域のビジネス状況や視聴者の好みにリアルタイムで適応できる柔軟性を維持しながら、デジタル体験の展開を簡単に作成し、一元管理できるプラットフォームを提供します。\\n\\n30年以上の実績を持つScalaは、その革新性で広く知られており、最高のテクノロジーを活用して、使いやすく、柔軟で、無限にカスタマイズ可能なソリューションを生み出しています。\\n\\nフィラデルフィアのマルバーンにグローバル本社を置くScalaは、世界中に28拠点のオフィスを構えています。 100ヵ国以上にまたがるパートナーと開発者を有する世界的なネットワークで、世界中で310万を超えるデジタルスクリーンを運営しています。\\n\\n__フォローする:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [ブログ](https://www.scala.com/sg/about/blogs/ \\"ブログ\\")","sg":"Scala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. 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Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ThdiiVd6jJywbWTdYLxeQ","type":"Entry","createdAt":"2021-07-20T18:39:25.362Z","updatedAt":"2022-01-20T14:10:42.039Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - Brilliant HD and 4K Displays"},"title":{"en-US":"Brilliant HD and 4K Displays"},"subtitle":{"en-US":"High definition, transmittance, brightness and contrast ratio for stunning and clear images"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5J7ycTJDAgwFGMzdo6OVVB"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3cKVM45JorxFgcwby2V0iX","type":"Entry","createdAt":"2022-01-18T15:36:01.565Z","updatedAt":"2022-01-19T08:14:27.768Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"STRATACACHE on NRF Press Release"},"title":{"en-US":"STRATACACHE Digital Solutions Evolving the In-Store Experience on Display at NRF 2022: Retail’s Big Show"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3BF0VprAVCRKZ1YcDg9jr6"}}},"description":{"en-US":"__DAYTON, OH, US — January 11, 2022__ — STRATACACHE today announced in-store digital solutions that will be featured in STRATACACHE booth #5119 at NRF 2022: Retail’s BIG Show. Through a combination of digital display, sensors and AI, the smart signage solutions, created by STRATACACHE’s professional services team, solve retail challenges that focus on efficiency, automation, convenience, visual merchandising and shopper customization through insights and data. The STRATACACHE family of companies, including Scala and Real Digital Media, can be found in booth #5119, January 16-18, at the Javits Center in New York. \\n\\n“‘Smart’ experiences in the store — those that use intelligent display, data and AI — are the number one opportunity for retailers to create a customized customer experience that is easy, consistent and scalable for the business,” said Chris Riegel, CEO of STRATACACHE. “With in-store challenges such as lack of labor and losing share of basket to ecommerce, strategic use of technology and smart signage is vital to overcome the disruption and be able to adapt.”\\n<br> \\n__Smart Signage Solutions in the Booth__\\nSTRATACACHE’s NRF booth highlights, all of which have a focus on shopper personalization and increased interaction, include: \\n- Smart pickup lockers and real-time queuing \\n- Digital shelf edge displays for end caps, in-aisle shelves, order pickup \\n- ASK (™) kiosk — an assisted selling kiosk featuring virtual assisted selling \\n- In-store analytics dashboards through STRATACACHE’s Walkbase TREQ platform \\n- Automation and efficiency through smart signage \\n<br>\\n__NRF Exhibitor Big Ideas Session__\\nAdditionally, STRATACACHE is participating in a Big Ideas session, “The Future of Retail Media” being held Tuesday, January 18 at 1 p.m. During the session, a panel of experts share their insights on how technologies such as machine vision, AI, machine learning and IoT sensors have infiltrated in-store retail media ecosystems. This unlocks non-addressable in-store media with the data connections needed to help brands and retailers better understand the impact of each media along the customers path to conversion for both digital and physical retail. Read more about this session and the panel of retail experts at https://nrfbigshow.nrf.com/session/future-retail-media-produced-stratacache. \\n<br>\\nSchedule a tour of smart signage solutions in STRATACACHE’s NRF booth #5119 at https://www2.stratacache.com/NRF-2022."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jB5obdEVe4cuIHv8kQ0j6","type":"Entry","createdAt":"2021-07-20T19:26:56.411Z","updatedAt":"2022-01-13T19:23:27.603Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - specifications - 23.1"},"title":{"en-US":"23.1”"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1yAuOnpptdlj9hldwTC3Zr"}},{"sys":{"type":"Link","linkType":"Entry","id":"6Dwm7WD9mHMXn1IOzf7qSw"}},{"sys":{"type":"Link","linkType":"Entry","id":"7x1IwnjUQV7bKDDnLPRjTW"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Power__ |\\tDC 12V with retention bracket, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 |\\n| __Operating System__ | Linux 4.4 Kernel |\\n| __Memory__ | 2 GB Dual-channel LPDDR4-3200(1600 MHz) | 4 GB Dual-channel LPDDR4-3200(1600 MHz) |\\n| __CPU__ | Six-core Rockchip RK3399ARM 64-bit processor, up to 2.0 GHzDual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 |\\n| __GPU__ | ARM Mali-T860 MP4 Quad-core GPU |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t23.1”, 1920 x 158, 400 Nits Brightness, 85° Viewing Angle | |\\n| __Touch Panel__ |\\tAvailable in 10-point Capacitive Touch and Non-Touch | |\\n| __Speakers__ | Two 2W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0 | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth | |\\n| __USB__ |\\tOne USB 2.0 Type C (Service), One USB 2.0 Micro (Accessory) | |\\n| __Front Camera__ | 8 Megapixel (Optional add-on) | |\\n| __Other I/O__ |\\tButtons: Recovery and Reset (Pinhole) | |\\n| __Mount__ |\\tCustomized Shelf Bracket | |\\n| __Dimensions__ | Non-touch: 598.9 x 60.2 x 23.8 mm / 23.58 x 2.37 x 0.94 inTouch: 599.92 x 80.8 x 28 mm / 23.61 x 3.18 x 1.10 in | |\\n| __Net Weight__ | Non-touch: 0.95 kgs / 2.09 lbsTouch: 1.72 kgs / 3.79 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-20° - 60° C / -4° - 140° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 80% | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | Camera: External 8MP Camera Module | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 23.1\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_Shelf_Edge_23_v6.pdf\\">Click to Download Data Sheet</a> | |\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3R5iJl4WZCrPmeRJ0qel6B","type":"Entry","createdAt":"2021-07-20T19:35:58.486Z","updatedAt":"2022-01-13T19:20:26.694Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - specifications - 47.1"},"title":{"en-US":"47.1\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4eBxH2LhOL5fi9BjOpgrRq"}},{"sys":{"type":"Link","linkType":"Entry","id":"7HOMxZcA2wrwlSabELxBr4"}},{"sys":{"type":"Link","linkType":"Entry","id":"2i5yLwsabLBG7XIvlu4XOQ"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Power__ |\\tDC 12V with retention bracket\\t|\\n| __Operating System__ | Linux 4.4 Kernel |\\n| __Memory__ | 2 GB Dual-channel LPDDR4-3200(1600 MHz) | 4 GB Dual-channel LPDDR4-3200(1600 MHz) |\\n| __CPU__ | Six-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHzDual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 |\\n| __GPU__ | ARM Mali-T860 MP4 Quad-core GPU\\t | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t47.1\\", 3840 x 160, 500 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point Capacitive\\t | |\\n| __Speakers__ | Two 2W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0\\t | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth | |\\n| __USB__ |\\tOne USB 2.0 Type C (Service), One USB 2.0 Micro (Accessory) | |\\n| __Front Camera__ | 8 Megapixel (Optional add-on) | |\\n| __Other I/O__ |\\tButtons: Recovery and Reset (Pinhole) | |\\n| __Mount__ |\\tCustomized Shelf Bracket | |\\n| __Dimensions__ | 1219 x 81.42 x 36.6 mm / 47.99 x 3.21 x 1.44 in\\t| |\\n| __Net Weight__ | 5.3 kgs / 11.69 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-20° - 60° C / -4° - 140° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 80% | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | Camera: External 8MP Camera Module | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 47.1\\" Pro Touch__ | <a href=\\"https://assets.contentful.com/lx4pzcb22oh0/7EuKJBnqftes7r3z2zxmz7/18e7bd4fadc4512c1a25a2b108ad9865/LINQ_Shelf_Edge_47_v6.pdf\\">Click to Download Data Sheet</a> | |\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1oFQRnaYs9WOANSFDEPmEg","type":"Entry","createdAt":"2021-07-20T19:32:00.305Z","updatedAt":"2022-01-13T19:20:08.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - specifications - 37.1"},"title":{"en-US":"37.1\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3WsKGdYYcuJSBiQk63ZyyD"}},{"sys":{"type":"Link","linkType":"Entry","id":"2nBmqqoejYUTIMSxrGHetF"}},{"sys":{"type":"Link","linkType":"Entry","id":"4BzSLRVMq5ugrc1X5driPD"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Power__ |\\tDC 12V with retention bracket\\t|\\n| __Operating System__ | Linux 4.4 Kernel |\\n| __Memory__ | 2 GB Dual-channel LPDDR4-3200(1600 MHz) | 4 GB Dual-channel LPDDR4-3200(1600 MHz) |\\n| __CPU__ | Six-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHzDual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 |\\n| __GPU__ | ARM Mali-T860 MP4 Quad-core GPU\\t | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t37.1”, 3840 x 174, 500 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\tAvailable in 10-point Capacitive Touch and Non-Touch | |\\n| __Speakers__ | Two 2W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0\\t | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth | |\\n| __USB__ |\\tOne USB 2.0 Type C (Service), One USB 2.0 Micro (Accessory) | |\\n| __Front Camera__ | 8 Megapixel (Optional add-on) | |\\n| __Other I/O__ |\\tButtons: Recovery and Reset (Pinhole) | |\\n| __Mount__ |\\tCustomized Shelf Bracket | |\\n| __Dimensions__ | Non-touch: 961.2 x 63.7 x 32 mm / 37.84 x 2.51 x 1.26 inTouch: 971.8 x 74.3 x 38 mm / 38.26 x 2.93 x 1.50 in\\t| |\\n| __Net Weight__ | Non-touch: 2.3 kgs / 5.07 lbsTouch: 3.25 kgs / 7.17 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-20° - 60° C / -4° - 140° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 80% | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | Camera: External 8MP Camera Module | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 37.1\\" Pro Touch__ | <a href=\\"https://assets.contentful.com/lx4pzcb22oh0/6650QubyRndi60rI34AMuu/4261af867eae12f0615b8646e86e17a2/LINQ_Shelf_Edge_37.pdf\\">Click to Download Data Sheet</a> | |\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3kdQj41xOTsNT4f6fzecH9","type":"Entry","createdAt":"2021-07-20T19:11:03.424Z","updatedAt":"2022-01-13T19:16:38.482Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - 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At Scala, we focus on building strategic partnerships with the world’s leading brands to apply a wide array of technology — including digital signs, mobile sensors, audience intelligence, virtual reality and computer vision technology — in the physical space. We’re transforming how consumers experience retail stores, quick-service restaurants, airports, banks and corporate environments with a “marketing first” point of view, matching the vision with the strategy, experience and delivery capability to make your project a success.\\n\\nBeyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.","de":"Das Engagement der Verbraucher entwickelt sich weiter, und das Publikum von heute sucht nach Erlebnissen, die einprägsam, modern und personalisiert sind und gleichzeitig die gleiche Geschwindigkeit und Bequemlichkeit bieten, die man online findet. Bei Scala konzentrieren wir uns auf den Aufbau strategischer Partnerschaften mit den weltweit führenden Marken, um eine breite Palette von Technologien - einschließlich digitaler Schilder, mobiler Sensoren, Publikumsintelligenz, virtueller Realität und Computer-Vision-Technologie - im physischen Raum anzuwenden. Wir verändern die Art und Weise, wie Verbraucher Einzelhandelsgeschäfte, Schnellrestaurants, Flughäfen, Banken und Unternehmensumgebungen erleben, mit einem \\"Marketing-First\\"-Ansatz, der die Vision mit der Strategie, der Erfahrung und der Lieferfähigkeit verbindet, um Ihr Projekt zu einem Erfolg zu machen. \\n\\nScala bringt nicht nur großflächige, sichere digitale Display-Netzwerke auf den Markt, sondern bietet auch tiefe Einblicke in das Verhalten, die Konsummuster und Vorlieben von Verbrauchern und Mitarbeitern - jedes digitale Schild kann ein Sensor sein, der Informationen für Marketing- und Einzelhandelsstrategien liefert. Durch die Analyse dieser Daten können Einzelhändler und Vermarkter die Bildschirminhalte in den Geschäften personalisieren und kontinuierlich optimieren, indem sie Angebote und Erlebnisse auf der Grundlage von Kunden- und Mitarbeiterprofilen und vom des Standorts anpassen. ","en-US":"Consumer engagement is evolving, and today’s audiences seek out experiences that are memorable, modern and personalized while offering the same speed and convenience found online. At Scala, we focus on building strategic partnerships with the world’s leading brands to apply a wide array of technology — including digital signs, mobile sensors, audience intelligence, virtual reality and computer vision technology — in the physical space. We’re transforming how consumers experience retail stores, quick-service restaurants, airports, banks and corporate environments with a “marketing first” point of view, matching the vision with the strategy, experience and delivery capability to make your project a success.\\n\\nBeyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.","fr":"L’engagement des consommateurs évolue. Le public d\'aujourd\'hui recherche des expériences mémorables, modernes et personnalisées offrant la même rapidité et la même proximité que celles que l\'on trouve en ligne. Chez Scala, nous créons des partenariats stratégiques avec les plus grandes marques mondiales afin de mettre en place au sein de l’espace de vente un large éventail de technologies - telles que l’affichage digital, les capteurs de signaux mobiles, la recherche et le suivi des visiteurs, la réalité virtuelle (RV) ou le traitement et l’analyse d’imagerie numérique (CV). Nous transformons la façon dont les consommateurs vivent leur parcours en magasins (retail), en restauration rapide (fast-food), dans les aéroports, les organismes financiers et dans les entreprises, en adoptant un point de vue axé sur le marketing, afin de faire correspondre votre vision et votre stratégie, le souci de l\'expérience client et la capacité à mettre en œuvre des tactiques gagnantes pour faire de votre projet un succès!\\n\\nAu-delà de la mise à disposition de réseaux d\'affichage digitaux dynamiques, sécurisés à grande échelle, Scala fournit aux services marketing et commerciaux des données stratégiques et approfondies sur les comportements, les habitudes et les préférences de leurs consommateurs et employés - chaque écran pouvant être un capteur. Grâce à l’analyse de ces données, le distributeur, le responsable du marketing ou du merchandising peuvent, en permanence, personnaliser et optimiser le contenu des écrans présents en magasin en adaptant l’offre et le parcours client en fonction des profils et de la localisation des consommateurs et des employés.","in":"# Marketing Technology Transforming the Consumer Experience\\nConsumer engagement is evolving, and today’s audiences seek out experiences that are memorable, modern and personalized while offering the same speed and convenience found online. At Scala, we focus on building strategic partnerships with the world’s leading brands to apply a wide array of technology — including digital signs, mobile sensors, audience intelligence, virtual reality and computer vision technology — in the physical space. We’re transforming how consumers experience retail stores, quick-service restaurants, airports, banks and corporate environments with a “marketing first” point of view, matching the vision with the strategy, experience and delivery capability to make your project a success.\\n\\nBeyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.","ja":"# 顧客体験を変革するマーケティングテクノロジー\\n消費者のエンゲージメントは日々進化しています。今日の消費者は、心に残る、スマートでパーソナライズされた体験を求めていますが、同時に、オンラインと同じスピードと利便性も求めています。\\nScalaは、デジタルサイネージ、モバイルセンサー、オーディエンスインテリジェンス、バーチャルリアリティ、コンピュータビジョン技術など、さまざまなテクノロジーを物理的な空間に適用するために、世界のトップブランドとの戦略的パートナーシップの構築に注力しています。\\nScalaは、「マーケティングファースト」の観点から、小売店、クイックサービスレストラン、空港、銀行、企業環境における顧客体験を変革し、お客様のプロジェクトを成功に導くための戦略、経験、デリバリー能力をビジョンに合わせて提供しています。\\n\\nScalaは、大規模で安全なデジタルディスプレイネットワークを市場に提供するだけでなく、消費者や従業員の行動、パターン、好みに関するディープインサイトを提供しています。すべてのデジタルサインは、マーケティングや小売戦略に情報を提供するセンサーとなります。これらのデータを分析することで、小売業者やマーケティング担当者は、消費者や従業員のプロファイルや位置情報に基づいて提案や体験を調整し、店内のスクリーンコンテンツをパーソナライズして継続的に最適化することができます。","sg":"# Marketing Technology Transforming the Consumer Experience\\nConsumer engagement is evolving, and today’s audiences seek out experiences that are memorable, modern and personalized while offering the same speed and convenience found online. At Scala, we focus on building strategic partnerships with the world’s leading brands to apply a wide array of technology — including digital signs, mobile sensors, audience intelligence, virtual reality and computer vision technology — in the physical space. We’re transforming how consumers experience retail stores, quick-service restaurants, airports, banks and corporate environments with a “marketing first” point of view, matching the vision with the strategy, experience and delivery capability to make your project a success.\\n\\nBeyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location."},"descriptionMobile":{"en-US":"We use the latest digital technologies that go beyond traditional signage solutions. Our powerful and visually engaging customer experiences are widely recognized for helping businesses deliver sales-boosting messages to their target markets. ","fr":"Nous utilisons les dernières technologies digitales qui vont au-delà des solutions d\'affichage traditionnelles. Nos expériences client puissantes et visuellement attrayantes sont reconnues pour vous aider à diffuser des messages stimulant vos ventes."},"buttonTitle":{"en-US":"Learn more","ja":"お問い合わせはこちら","sg":"Get in touch"},"buttonLink":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1OO0LLEzHqYAO602WoqUsq"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5cWANjkjxaWT0aFmUr4AjP","type":"Entry","createdAt":"2021-06-21T09:05:52.185Z","updatedAt":"2021-11-25T08:13:55.275Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-paragraph-video"},"title":{"en-US":"Various Applications"},"description":{"en-US":"•\\tOutdoor digital screens\\n•\\tClassroom scheduling\\n•\\tVirtual classrooms\\n•\\tVideowalls\\n•\\tSocial media walls\\n•\\tWayfinding\\n•\\tDigital 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und implementieren Sie zuversichtlich Ihre digitalen Erlebnisse, weil Sie wissen, dass die Scala Enterprise Plattform in jeder Situation funktioniert. \\n\\n- Stabile und zuverlässige Leistung 24 Stunden am Tag, 7 Tage die Woche \\n- Überlegene Wiedergabetechnologie liefert flüssige Subpixel-Bewegungen ohne störende abgehackte Ruckler \\n- Zugriff auf lokalisierten und globalisierten Support \\n- Mühelose Erstellung und Bereitstellung von Inhalten","en-US":"Create and deploy your digital experiences with confidence, knowing Scala Enterprise platform will perform no matter what situation.\\n- Stable and reliable performance 24 hours a day, 7 days a week\\n- Superior playback technology delivers smooth sub-pixel motion without distracting choppy stutters\\n- Access localized and globalized support Create and deploy content effortlessly","fr":"D’un simple système individuel à la complexité de milliers d\'écrans, vous pouvez créer et déployer vos expériences digitales en toute confiance, sachant que notre système de gestion d\'affichage numérique, «Scala Enterprise», fonctionnera quelle que soit la situation.\\n\\n•\\tDes performances stables et fiables 24 heures sur 24, 7 jours sur 7\\n•\\tUne technologie permettant la non-répétition de messages non pertinents\\n•\\tUn téléchargement des seules modifications et non de l\'ensemble du contenu\\n•\\tUn accès local et / ou global au changement\\n•\\tUne création, un déploiement et un service sans contrainte de temps","ja":"Scala Enterpriseプラットフォームがいかなる環境でも機能するため、確実にデジタル体験を構築します。\\n- 信頼性が高く安定した24時間/日、7日/週のパフォーマンス\\n- 優れた再生テクノロジーにより、不安定なスタッターを回避し、スムーズなサブピクセルモーションを実現します。\\n- ローカル、およびグローバルサポートにアクセスしてください。\\nコンテンツを簡単に作成して構成することができます。"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Wh94BblW8MevA95P4JVaU","type":"Entry","createdAt":"2021-11-15T15:21:46.304Z","updatedAt":"2021-11-16T17:16:04.959Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"STRATACACHE_Posts_PR_IDKLIC Extends VPHARMA Contract 5 Years_2021"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5GnfovR2lHYBO6OGnkkWSO"}}},"description":{"en-US":"__BRUSSELS, Nov. 11, 2021 /PRNewswire/__ -- iDklic announced the extension of technology partnership with VPHARMA for an additional five years, providing the PharmaSeen window shopping digital signage solution to 40 VPHARMA pharmacy locations throughout Belgium. iDklic, part of the STRATACACHE family of marketing technology companies, delivers customer experiences inside pharmacies and healthcare companies by utilizing technology created across the STRATACACHE brands.\\n\\nVPHARMA and iDklic\'s long term technology partnership has been in place since 2009, and the company\'s technology and services are currently serving more than 1,500 pharmacies across Europe, in Belgium, Luxembourg, France, Ireland and Germany. \\"We decided to continue working with iDklic because of their knowledge, experience and high-quality solution. It only makes sense to continue our long-standing relationship with one of the best partners in the industry,\\" said Hélène Gorria, Vice-Director of VPHARMA.\\n\\nPharmaSeen is a state-of-the-art digital signage web interface that was created specifically for the pharmacy market. It was built to help users engage, educate and upsell to audiences using digital signage. With this unique tool, pharmacists can operate and program their own screen via iDklic\'s dedicated web-based platform. The solution encourages impulse purchases by providing relevant video content and advertising messages to healthcare consumers. \\n\\niDklic\'s solutions are delivered through the full scope offering of the STRATACACHE family of companies, including software, all-in-one tablets, and players from Scala, and advanced software, such as data analytics through STRATACACHE\'s Walkbase solution. Personalized communication tools delivered by IDKLIC will help VPHARMA\'s pharmacies connect better with today\'s consumers by customizing their communication according to time, day and place.\\n\\n\\"We are proud to be an approved service provider of VPHARMA for an additional five years. We consistently deliver on the ever-changing digital signage requirements in the pharmacy and healthcare space, which gives our clients an advantage over their competitors. With support from STRATACACHE, iDklic delivers solutions on bigger projects with bigger customers, and aims to target France, Germany, Spain and UK in the coming months,\\" said Jean-Charles Figoni, IDKLIC\'s CEO & Co-founder. \\n\\nTo learn more about iDklic, please visit [https://www.idklic.com/](https://www.idklic.com/ \\"iDklic home\\") \\n\\n![IDKLIC Logo](//images.ctfassets.net/lx4pzcb22oh0/6modAowQqY7V7ojsNIVJxw/240c6c0bd69471ca695ab4f7544f9617/IDKLIC_LOGO.png)\\nA member of STRATACACHE Group, IDKLIC is a company dedicated to the development of digital solutions for healthcare market. Our mission is to transpose what DIAM is developing in the visual merchandising / point of sale retail environment in a more dynamic and digitally impactful way. We want to provide our clients with a new way of connecting with their customers. 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With this data, marketing and innovation teams gain real insights through Walkbase TREQ’s dashboards, which clearly pinpoint impactful changes that will optimize sales and communication.\\n\\nThe four components of Walkbase TREQ are:\\n\\n- __Walkbase Occupancy__ — Real-time occupancy management and COVID-safety compliance for facilities such as retail stores, restaurants and banks. High accuracy, 3D sensors are installed at the entrances and exits to ensure a precise occupancy number.\\n- __Walkbase Queue Analytics__ — Measure and manage cashier lanes better by using real-time data of customer movements. Queue Analytics lets you track the journey through the checkout in high detail, in real time and understand idle customer wait, total checkout time, and improve operational efficiency and staffing.\\n- __Walkbase Merchandising__ — Improve merchandising strategy by making data-driven decisions on product assortment, placement, and promotions. Sensor data uncovers insights about shopping cart or basket analysis, assortment planning, category visibility, as well as end cap and demo effectiveness.\\n- __Walkbase Traffic__ — A cloud-based solution that uses Bluetooth location technologies combined with patented Walkbase algorithms to deliver cost effective, high-precision and scalable asset-location monitoring services. \\n\\n“Numbers alone are just plain data, but when they are used together to create a holistic view based on real-time movements of customers then it becomes meaningful and actionable,” said Ben Reynolds, STRATACACHE’s Vice President of Business Development for Walkbase. “What needs to be captured is the entire customer journey. Doing that shouldn’t be a complicated process. Walkbase TREQ is a highly accurate, light-weight solution that scales as your business grows. And a key component of Walkbase TREQ delivery is our team of technologists and retail experts who work in lockstep with retailers to ensure success with our solution.”\\n\\n“Walkbase TREQ fills out the full view of the facility, ensuring labor and staffing — which pose many challenges in today’s environment — are truly optimized. These insights directly contribute to efficiency and a positive customer experience,” said Chris Riegel, CEO of STRATACACHE.\\n\\nLearn more about Walkbase TREQ at [https://www.walkbase.com/treq-solutions](https://www.walkbase.com/treq-solutions \\"Walkbase TREQ\\").\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of companies, we have the technology, expertise and track record to bring retail innovation that delivers results. 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OSD menu via Bluetooth app. |\\n| Audio | S/PDIF Out x1, Line-In x1, Line-Out x1 |\\n| Communications | Ethernet (standard), RS232, USB 2.0, USB 3.0 Hub (Embedded) | \\n| Mounting | VESA 400mm x 300mm | \\n| Touch Performance | ShadowSensePro™ 10 Point, Min 4mm finger, glove, stylus\\t\\t\\t\\t |  \\n| User Controls | On-screen controls via menu buttons or IR remote, brightness, contrast, sharpness, color, temperature, backlight brightness | \\n| Multi-PC Control | Picture: PIP, PBP, Quad-picture, BYOD-ready via ScreenBeam, Intel Unite, Reactiv Collaborative Suite |\\n| Peripheral Control | Auxiliary 10 Amp AC DistrIbution panel for addon peripherals |\\n| Reliability & Performance Features | Calibration free interactive pen & touch; mechanically and thermally stable; 24/7/365 continuous usage; 68,000 to 80,000 hrs; 7H hardened anti-glare/fingerprint/smudge/reflective; 3 to 4mm, smooth touch glass, touch performance; touch screen response <10.25ms; driverless finger,pen, eraser operation; meets and exceeds Rec. 709 advanced color control standards; optically bonded touch glass (optional); optional integrated custome length 50 W per channel soundbar |\\n| Temperature |  <0 to +50°C |  \\n| Certifications | FCC Class A, TUV, IEC60065 | \\n| Power Consumption |  100 - 240VAC 50/60Hz / 350 Watts | \\n| Display Weight | 135lbs / 61.2kg | \\n| Shipping Dimensions | 96” W x 47” H x 32” D|\\n| Shipping Weight | 175lbs / 79.4kg | \\n| Made in the USA | Design and Final Assembly in the USA. 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Sold and supported Worldwide. |\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7yUlBprOvXR5C7FD0YMaID"}},{"sys":{"type":"Link","linkType":"Entry","id":"7KGg3ou3b4R7sgQiPlnP9a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"31mHKTvmTsEsQZnPhmBCzo","type":"Entry","createdAt":"2019-10-08T14:29:47.567Z","updatedAt":"2021-08-17T20:10:48.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Quick_Service_Restaurants_Visual"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"\\n## STRATACACHE Digital Menu Boards\\nGenerating higher impact and deeper engagement, STRATACACHE’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions. Digital Menu Boards also offer a dynamic platform to decrease wait-time, cross-sell/up-sell and enhance the overall dining experience. Impact your customers and employees with digital media by delivering dynamic content throughout key locations within your restaurant.\\n\\n### OUTDOOR DIGITAL MENU BOARDS\\nAdvance your drive-thru experience with STRATACACHE’s outdoor digital displays. Designed with anti-glare protective glass and equipped to withstand the harshest environments, STRATACACHE’s outdoor digital menu boards reliably display content in any outdoor setting. Install a single feature panel, a double panel, or a full triple panel menu board to provide maximum visibility to your customers. With STRATACACHE’s software, you can easily manage prices, menu items, promotions, and nutritional information to improve the ordering experience.\\n\\n### INDOOR DIGITAL MENU BOARDS\\nDrive upsell and increase overall sales by displaying dynamic and relevant content with STRATACACHE single and multi-panel digital menu boards. Leveraging STRATACACHE’s software – restaurants can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. STRATACACHE provides a fully integrated approach by offering all system operations, restaurant specific content scheduling, remote monitoring and management, and media players. Provide a better experience for every customer with digital menu boards.\\n\\n## Self Service Tablets and Kiosks\\nOrder and pay from personal mobile, in-store kiosks or tablets. Using location-based technologies, orders are delivered directly to guests. Location-based technology can help you adapt to the lifestyle of your guests and allow them to choose how to pick up their order on their own terms. Automated pick-up, using STRATACACHE marketing technology, ensures order accuracy and quality."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fN8qoNpV1Dw5XBQPnF4aF","type":"Entry","createdAt":"2019-12-03T13:23:10.176Z","updatedAt":"2021-08-17T20:04:00.695Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_QuickServiceRestaurants_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"QSR Digital Menu Board and Signage Solutions"},"subtitle":{"en-US":"Ensure customer loyalty and repeat visits with our advanced digital menu board solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"d0Wg1oKYgKmIRzza7WrLT"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BUM609V3WoUwrnG4bvhJI","type":"Entry","createdAt":"2019-11-27T15:05:21.601Z","updatedAt":"2021-08-17T19:56:40.487Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_digital_signage_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Complete Digital Signage Solutions"},"subtitle":{"en-US":"Vision | Planning | Implementation | Management"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"CEcEjFIdbuFOkgnnz1fWE"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4mB4kkOVqrlxjHN65y0dEe","type":"Entry","createdAt":"2019-10-08T08:57:20.890Z","updatedAt":"2021-08-17T19:51:32.848Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Digital_Signage_Headline"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"## Relationships are built on relevancy. 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Made to order station"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5kyymiYmHeBpdxqXweXJCL"}}},"description":{"en-US":"The value of digital menu boards is clearest in food areas. Quick service restaurants (QSRs) typically use digital menu boards, both in-store and in drive thru, to optimize operations and customer experience. \\n\\n- Highlight quality and value of your food with enhanced visual clarity\\n- Drive relevancy for customers with menu segmentation\\n- Take advantage of suggestive selling with advanced content strategies\\n\\nConvenience retail is only one step behind QSRs in streamlining the made to order station. This is the number one opportunity for convenience retail."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14v1hPFgwtKt5T64YhzlKM","type":"Entry","createdAt":"2021-08-03T07:46:33.376Z","updatedAt":"2021-08-03T07:50:02.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"2. Pre-made or ready-to-go food station"},"title":{"en-US":"2. Pre-made or ready-to-go food station"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5kyymiYmHeBpdxqXweXJCL"}}},"description":{"en-US":"The pre-made station should be the most adaptable area of the store. Adaptive product promotion can help reduce food waste and increase margins by attracting customers to key items. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yWB61BshmpegpiY4jdwSp","type":"Entry","createdAt":"2021-08-02T13:44:23.718Z","updatedAt":"2021-08-03T07:47:30.994Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Convenience_Store_Three_Areas_Deliver"},"description":{"en-US":"## Digital Signage for Convenience Stores: 3 areas of opportunity\\nConvenience store owners and operators drive food sales and loyalty by introducing digital menu boards at key points of communication throughout the store. \\n\\n### Made to order station\\nThe value of digital menu boards is clearest in food areas. Quick service restaurants (QSRs) typically use digital menu boards, both in-store and in drive thru, to optimize operations and customer experience. \\n\\n- Highlight quality and value of your food with enhanced visual clarity\\n- Drive relevancy for customers with menu segmentation\\n- Take advantage of suggestive selling with advanced content strategies\\n\\nConvenience retail is only one step behind QSRs in streamlining the made to order station. This is the number one opportunity for convenience retail.\\n\\n### Pre-made or ready-to-go food station\\nThe pre-made station should be the most adaptable area of the store. Adaptive product promotion can help reduce food waste and increase margins by attracting customers to key items. \\n\\n### Beverages station\\nOperationally, compelling content can be used to upsell or cross-sell complementary items. Digital menu boards can also drive convenience and ease of purchase for customers by showing them exactly where to find items in the store. Digital signage drives convenience and speed — two elements of customer experience that are fundamental.\\n"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1T5bjHmjQaU0xAKkYrpweT"}},{"sys":{"type":"Link","linkType":"Entry","id":"5noeXUoMtA37LRHGaagHtG"}},{"sys":{"type":"Link","linkType":"Entry","id":"14v1hPFgwtKt5T64YhzlKM"}},{"sys":{"type":"Link","linkType":"Entry","id":"4wbCGyTPKjayBoQ3N3jPu7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1T5bjHmjQaU0xAKkYrpweT","type":"Entry","createdAt":"2021-08-03T07:37:47.930Z","updatedAt":"2021-08-03T07:42:33.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Digital Signage for Convenience Stores: 3 areas of opportunity"},"title":{"en-US":"Digital Signage for Convenience Stores: 3 areas of opportunity"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5kyymiYmHeBpdxqXweXJCL"}}},"description":{"en-US":"Convenience store owners and operators drive food sales and loyalty by introducing digital menu boards at key points of communication throughout the store. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5GIu0DNb5iUbjhBv9kar5b","type":"Entry","createdAt":"2021-06-22T13:50:55.581Z","updatedAt":"2021-08-02T13:27:09.850Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-more-case-studies"},"title":{"en-US":"Other Case Studies"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"8bD2SfaBMcMWeAGaoSccO"}},{"sys":{"type":"Link","linkType":"Entry","id":"3EkMkjAQxbqVElKRccgFuA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6bighPqxC3tyqPER9w0Kke","type":"Entry","createdAt":"2021-07-30T20:15:17.481Z","updatedAt":"2021-07-30T20:15:17.481Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"How can we help you"},"description":{"en-US":"### How can digital signage help achieve your goals?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7FB94xsx4ZDuKq0ISrtt1j","type":"Entry","createdAt":"2021-06-17T11:42:06.336Z","updatedAt":"2021-07-29T09:22:44.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-header-desktop"},"title":{"en-US":"EDUCATION"},"subtitle":{"en-US":"DIGITAL SIGNAGE SOLUTIONS FOR SCHOOLS & UNIVERSITIES"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5OnnwcuUhIq29KezskCOsI"}}]},"description":{"en-US":"Scala offers a stable, flexible and easy-to-use platform to help schools and universities deliver a high-quality educational experience throughout campuses and classrooms.\\n\\nThe Scala digital signage solution enhances learning, promotes safety, improves information dissemination, enables dynamic wayfinding and elevates branding. Trusted by top educational institutions globally, Scala enables schools and universities to drive digital transformation and create enriched learning environments."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2wsZwR91GWrH8On4g73r84"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7jtNFOYavv1VLhfJNjlpK1","type":"Entry","createdAt":"2021-07-20T18:36:05.987Z","updatedAt":"2021-07-28T18:45:43.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - product - introduction"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1YOB0bRxWhICA7VNYVvFRd"}}},"description":{"en-US":"Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays. Featuring full HD or 4K resolution and up to 500 nits brightness, the displays attract attention from practically every viewing position. Designed for continuous commercial use, the displays can be powered by DC or Power over Ethernet (PoE), eliminating the need for battery power. Optional accessories include a camera, barcode scanner, or mobile sensor to deliver personalized experiences"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ncIYwZg5WKQcVrq4x2fWd","type":"Entry","createdAt":"2021-07-20T19:12:46.087Z","updatedAt":"2021-07-28T18:20:51.441Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - display_specifications"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Kda9fqhUV2AYHIqzDwiOD"}},{"sys":{"type":"Link","linkType":"Entry","id":"3kdQj41xOTsNT4f6fzecH9"}},{"sys":{"type":"Link","linkType":"Entry","id":"2Xmc19bn8W9zw2n5J2eWGv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Xmc19bn8W9zw2n5J2eWGv","type":"Entry","createdAt":"2021-07-20T19:12:10.532Z","updatedAt":"2021-07-26T17:51:38.146Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ Shelf Edge Displays - 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By gathering and analyzing patterns and behaviors, pathing and dwell areas, truly optimize employee communication by determining placement and messaging of __workplace digital signage__, personalizing and controlling the relevancy of the flow of information.\\n\\n## Real-Time Performance Data Visualisation on any Screen\\nFurther, in today’s corporate environment, it’s more important than ever for employees and management to have access to business-critical information in real-time. [Display dashboards](https://www.scala.com/au/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/) of real-time performance data visualization on any screen, including video walls, desktop and mobile, to keep employees and management informed at all times through. __Digital signage for internal communications__ also opens a wide array of collaboration and engagement opportunities to improve remote participation.","de":"Über dynamische Display-Inhalte hinaus bieten intelligente, sensorgestützte digitale Lösungen tiefe Einblicke, wie Mitarbeiter und Besucher den physischen Raum auf dem gesamten Gelände nutzen. Durch die Erfassung und Analyse von Mustern und Verhaltensweisen, Bewegungsverläufen und Verweilbereichen können Sie die Mitarbeiterkommunikation wirklich optimieren, indem Sie die Platzierung und das Messaging der digitalen Beschilderung am Arbeitsplatz festlegen und die Relevanz des Informationsflusses personalisieren und kontrollieren. \\n\\nDarüber hinaus ist es in der heutigen Unternehmensumgebung wichtiger denn je, dass Mitarbeiter und Management Zugriff auf geschäftskritische Informationen in Echtzeit haben. Zeigen Sie Dashboards mit Echtzeit-Visualisierung von Leistungsdaten auf jedem Bildschirm an, einschließlich Videowänden, Desktop und Mobilgeräten, um Mitarbeiter und Management jederzeit auf dem Laufenden zu halten. Digital Signage für die interne Kommunikation eröffnet auch eine Vielzahl von Möglichkeiten der Zusammenarbeit und des Engagements zur Verbesserung der Fernbeteiligung. ","en-US":"Reaching beyond dynamic display content, smart, sensor-rich digital solutions provide deep insight into how employees and visitors are using the physical space throughout the campus. By gathering and analyzing patterns and behaviors, pathing and dwell areas, truly optimize employee communication by determining placement and messaging of workplace digital signage, personalizing and controlling the relevancy of the flow of information.\\n\\nFurther, in today’s corporate environment, it’s more important than ever for employees and management to have access to business-critical information in real-time. Display dashboards of real-time performance data visualization on any screen, including video walls, desktop and mobile, to keep employees and management informed at all times through. Digital signage for internal communications also opens a wide array of collaboration and engagement opportunities to improve remote participation.","fr":"Au-delà du contenu de l’affichage dynamique, les solutions numériques intelligentes qui utilisent des capteurs procurent une connaissance approfondie de la façon dont employés et visiteurs utilisent l\'espace physique sur tout le site. En rassemblant et en analysant les modèles et les comportements puis en parcourant et en dotant les salles d’attente, optimisez la communication vers vos employés par la localisation et le message de l\'affichage numérique sur le lieu de travail ainsi que par la personnalisation et le contrôle de la pertinence du flux d\'informations.\\n\\nDe plus, dans l\'environnement de l\'entreprise aujourd\'hui, il est plus important que jamais pour les employés et la direction d\'avoir accès aux informations critiques en temps réel. Affichez en temps réel des tableaux des données de performance sur n\'importe quel écran, y compris des murs d’images, des ordinateurs de bureau et des appareils mobiles, afin d’informer en permanence les employés et la direction. L\'affichage numérique pour la communication interne ouvre également un large éventail de possibilités de collaboration et d’engagement visant à améliorer la participation à distance.","in":"## Optimise Employee Communication with Workplace Digital Signage\\nReaching beyond dynamic display content, smart, sensor-rich __digital solutions__ provide deep insight into how employees and visitors are using the physical space throughout the campus. By gathering and analyzing patterns and behaviors, pathing and dwell areas, truly optimize employee communication by determining placement and messaging of __workplace digital signage__, personalizing and controlling the relevancy of the flow of information.\\n\\n## Real-Time Performance Data Visualisation on any Screen\\nFurther, in today’s corporate environment, it’s more important than ever for employees and management to have access to business-critical information in real-time. [Display dashboards](https://www.scala.com/in/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/) of real-time performance data visualization on any screen, including video walls, desktop and mobile, to keep employees and management informed at all times through. __Digital signage for internal communications__ also opens a wide array of collaboration and engagement opportunities to improve remote participation.","ja":"## 職場のデジタルサイネージで従業員のコミュニケーションを最適化\\nダイナミックな表示コンテンツに加え、センサーを豊富に使用しているスマートなデジタルソリューションは、従業員と訪問者がキャンパス全体を通して物理的空間をどのように使用しているかについての深いインサイトを提供します。パターンと行動、経路と滞留エリアの情報を収集して分析することにより、職場のデジタルサイネージの配置とメッセージングを決定し、情報の流れの関連性をパーソナライズして制御することにより、従業員のコミュニケーションを真に最適化します。\\n\\n## 全ての画面におけるリアルタイムのパフォーマンスデータの視覚化\\n今日の企業環境では、従業員と経営陣がビジネスに不可欠な情報にリアルタイムでアクセスすることがこれまで以上に重要になっています。ビデオウォール、デスクトップ、モバイルなど、全ての画面にリアルタイムのパフォーマンスデータを視覚化したダッシュボードを表示して、従業員と経営陣に常に情報を提供します。社内コミュニケーション用のデジタルサイネージは、リモートでの参加を改善するためのさまざまなコラボレーションとエンゲージメントの機会も提供します。","sg":"## Optimise Employee Communication with Workplace Digital Signage\\nReaching beyond dynamic display content, smart, sensor-rich __digital solutions__ provide deep insight into how employees and visitors are using the physical space throughout the campus. By gathering and analyzing patterns and behaviors, pathing and dwell areas, truly optimize employee communication by determining placement and messaging of __workplace digital signage__, personalizing and controlling the relevancy of the flow of information.\\n\\n## Real-Time Performance Data Visualisation on any Screen\\nFurther, in today’s corporate environment, it’s more important than ever for employees and management to have access to business-critical information in real-time. [Display dashboards](https://www.scala.com/sg/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/) of real-time performance data visualization on any screen, including video walls, desktop and mobile, to keep employees and management informed at all times through. __Digital signage for internal communications__ also opens a wide array of collaboration and engagement opportunities to improve remote participation."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"08M6BmVtfqWahKhetXGqo","type":"Entry","createdAt":"2019-05-23T18:23:20.656Z","updatedAt":"2021-07-20T05:25:18.309Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Corporate Communications Column 1"},"description":{"au":"## Create a Cohesive Work Environment with Digital Corporate Communications\\nFrom executive offices to the factory line and beyond, solid internal communication is crucial to creating satisfaction in enterprise employees and technology can be the catalyst for immediately impacting the lines of communication. [Displaying information on corporate digital signage](https://www.scala.com/au/casestudies/effective-digital-corporate-communication-at-heineken/) — including video walls, touchscreens and mobile devices — can quickly create a cohesive work environment and make visitors and employees alike feel informed throughout the corporate campus. __Digital corporate communication__ networks update in real-time allowing you to connect employees with the outside world, displaying live feeds of important information such as financial reports, traffic, weather and emergency information. Introduce workplace __digital signage solutions__ such as wayfinding, lobby check-in, and safety updates displayed in the break room or warehouse to improve the overall quality of each visitor’s time and experience. Get the most out of digital assets already being produced, such as web pages, emails and announcements, by repurposing them for __corporate digital signage__.\\n\\n## Deliver Clear and Relevant Content \\nWith corporate environments quickly transforming into __digital workspaces__, companies are under increasing pressure to instantly deliver clear and relevant content to stakeholders. When properly executed, a stronger sense of trust emerges among staff members, commitments to organizational objectives are reinforced and the enterprise evolves into a more flexible organization with a confident ability to adjust to emerging trends.\\n","de":"__Schaffen Sie eine integrative Arbeitsumgebung__ \\nVon den Chefbüros bis zur Fertigungsstraße und darüber hinaus ist eine solide interne Kommunikation entscheidend für die Zufriedenheit der Mitarbeiter im Unternehmen, und Technologie kann der Katalysator sein, der die Kommunikationslinien unmittelbar beeinflusst. Die Anzeige von Informationen auf Corporate Digital Signage - einschließlich Videowänden, Touchscreens und mobilen Geräten - kann schnell eine einheitliche Arbeitsumgebung schaffen und dafür sorgen, dass sich Besucher und Mitarbeiter auf dem gesamten Firmengelände informiert fühlen. In Echtzeit aktualisierte digitale Unternehmenskommunikationsnetzwerke ermöglichen es Ihnen, Mitarbeiter mit der Außenwelt zu verbinden, indem sie Live-Feeds wichtiger Informationen wie Finanzberichte, Verkehrs-, Wetter- und Notfallinformationen anzeigen. Führen Sie Digital-Signage-Lösungen am Arbeitsplatz ein, wie z. B. Wegweiser, Check-in in der Lobby und Sicherheitsupdates, die im Pausenraum oder im Lager angezeigt werden, um die Gesamtqualität der Zeit und des Erlebnisses eines jeden Besuchers zu verbessern. Holen Sie das Beste aus bereits produzierten digitalen Elementen wie Webseiten, E-Mails und Ankündigungen heraus, indem Sie sie für die digitale Beschilderung des Unternehmens wiederverwenden. \\n\\nDa sich Unternehmensumgebungen schnell in digitale Arbeitsumgebungen verwandeln, stehen Unternehmen zunehmend unter dem Druck, ihren Stakeholdern sofort klare und relevante Inhalte zu liefern. Wenn dies richtig umgesetzt wird, entsteht ein stärkeres Gefühl des Vertrauens unter den Mitarbeitern, das Engagement für die Unternehmensziele wird gestärkt, und das Unternehmen entwickelt sich zu einer flexibleren Organisation mit einer sicheren Fähigkeit, sich an neue Trends anzupassen. ","en-US":"__Create a Cohesive Work Environment__\\nFrom executive offices to the factory line and beyond, solid internal communication is crucial to creating satisfaction in enterprise employees and technology can be the catalyst for immediately impacting the lines of communication. Displaying information on corporate digital signage — including video walls, touchscreens and mobile devices — can quickly create a cohesive work environment and make visitors and employees alike feel informed throughout the corporate campus. Digital corporate communication networks update in real-time allowing you to connect employees with the outside world, displaying live feeds of important information such as financial reports, traffic, weather and emergency information. Introduce workplace digital signage solutions such as wayfinding, lobby check-in, and safety updates displayed in the break room or warehouse to improve the overall quality of each visitor’s time and experience. Get the most out of digital assets already being produced, such as web pages, emails and announcements, by repurposing them for corporate digital signage.\\n\\nWith corporate environments quickly transforming into digital workspaces, companies are under increasing pressure to instantly deliver clear and relevant content to stakeholders. When properly executed, a stronger sense of trust emerges among staff members, commitments to organizational objectives are reinforced and the enterprise evolves into a more flexible organization with a confident ability to adjust to emerging trends.\\n","fr":"Dans les bureaux de la direction, dans l’usine ou ailleurs, une communication interne solide est cruciale pour s’assurer de la satisfaction des employés : la technologie peut être le catalyseur pour un impact immédiat sur la communication. L\'affichage d\'informations sur la signalétique digitale de l\'entreprise - murs d’images, écrans tactiles et appareils mobiles - peut rapidement créer un environnement de travail collaboratif et faire en sorte que les visiteurs et les employés se sentent informés sur l’ensemble du site de l\'entreprise. Les réseaux de communication numériques de l\'entreprise sont mis à jour en temps réel, ce qui vous permet de connecter vos employés avec le monde extérieur, par le biais de flux d\'informations en direct tels que des rapports financiers, le trafic routier, la météo et les informations d\'urgence. Mettez en place, dans la salle de pause ou dans l\'entrepôt, des solutions d’affichage digital pour orienter, accueillir dans le hall et mettre à jour les informations de sécurité affichées afin d’améliorer la qualité globale du temps et de l\'expérience de chaque visiteur. Tirez le meilleur parti des ressources numériques existantes, telles que les pages Web, les courriels et les communications, en les adaptant pour l\'affichage numérique de l\'entreprise.\\n\\nL’environnement des entreprises se transforme rapidement en espace de travail numérique et les sociétés sont soumises à une pression croissante pour fournir instantanément un contenu clair et pertinent aux différents acteurs. Lorsque c’est le cas, un sentiment de confiance plus fort naît chez les membres du personnel, qui s’engagent plus vis-à-vis des objectifs organisationnels : l\'entreprise évolue vers une organisation plus flexible avec une confiance accrue dans sa faculté d’adaptation face aux tendances émergentes.","in":"## Create a Cohesive Work Environment with Digital Corporate Communications\\nFrom executive offices to the factory line and beyond, solid internal communication is crucial to creating satisfaction in enterprise employees and technology can be the catalyst for immediately impacting the lines of communication. [Displaying information on corporate digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) — including video walls, touchscreens and mobile devices — can quickly create a cohesive work environment and make visitors and employees alike feel informed throughout the corporate campus. __Digital corporate communication__ networks update in real-time allowing you to connect employees with the outside world, displaying live feeds of important information such as financial reports, traffic, weather and emergency information. Introduce workplace __digital signage solutions__ such as wayfinding, lobby check-in, and safety updates displayed in the break room or warehouse to improve the overall quality of each visitor’s time and experience. Get the most out of digital assets already being produced, such as web pages, emails and announcements, by repurposing them for __corporate digital signage__.\\n\\n## Deliver Clear and Relevant Content \\nWith corporate environments quickly transforming into __digital workspaces__, companies are under increasing pressure to instantly deliver clear and relevant content to stakeholders. When properly executed, a stronger sense of trust emerges among staff members, commitments to organizational objectives are reinforced and the enterprise evolves into a more flexible organization with a confident ability to adjust to emerging trends.\\n","ja":"## 企業内デジタルコミュニケーションで<br/>一体感のある職場環境を作る\\nエグゼクティブオフィスから工場ライン、またそれ以上の範囲におよぶ強固な内\\n部コミュニケーションは、従業員の満足度の向上において不可欠な要素です。\\nテクノロジーは、コミュニケーションラインに迅速に影響を与える機会を提供し\\nます。ビデオウォール、タッチスクリーン、モバイルデバイスなどを含むデジタ\\nルサイネージに情報を表示することで、一体感のある職場環境をすばやく構築し、\\n訪問者と従業員は企業のキャンパスのどこにいても同様の情報を得ることができ\\nます。デジタルコミュニケーションネットワークはリアルタイムで更新されるた\\nめ、従業員を外の世界と連携することが容易で、財務報告、交通、天気、緊急情\\n報などの重要な情報のライブフィードが表示されます。ウェイファインディング\\n（経路探索）、ロビーチェックイン、休憩室や倉庫に表示される安全情報などの\\nデジタルサイネージソリューションを職場に導入して、各訪問者の時間と体験の\\n品質全体を向上させることができますます。ウェブページ、メール、アナウンス\\nメントなど、すでに存在するデジタルリソースを企業のデジタルサイネージに転\\n用、最大限に活用することができます。\\n\\n## 明確で関連性のあるコンテンツを提供 \\n企業環境が急速にデジタルワークスペースに移行する中、関係者に明確で関連性のあるコンテンツを即座に配信しなければならないプレッシャーにさらされています 適切に実行されれば、スタッフ間の信頼感が高まり、組織の目標への取り組みが強化され、企業は新たなトレンドに自信を持って適応できる、より柔軟な組織に進化します。","sg":"## Create a Cohesive Work Environment with Digital Corporate Communications\\nFrom executive offices to the factory line and beyond, solid internal communication is crucial to creating satisfaction in enterprise employees and technology can be the catalyst for immediately impacting the lines of communication. [Displaying information on corporate digital signage](https://www.scala.com/sg/casestudies/effective-digital-corporate-communication-at-heineken/) — including video walls, touchscreens and mobile devices — can quickly create a cohesive work environment and make visitors and employees alike feel informed throughout the corporate campus. __Digital corporate communication__ networks update in real-time allowing you to connect employees with the outside world, displaying live feeds of important information such as financial reports, traffic, weather and emergency information. Introduce workplace __digital signage solutions__ such as wayfinding, lobby check-in, and safety updates displayed in the break room or warehouse to improve the overall quality of each visitor’s time and experience. Get the most out of digital assets already being produced, such as web pages, emails and announcements, by repurposing them for __corporate digital signage__.\\n\\n## Deliver Clear and Relevant Content \\nWith corporate environments quickly transforming into __digital workspaces__, companies are under increasing pressure to instantly deliver clear and relevant content to stakeholders. When properly executed, a stronger sense of trust emerges among staff members, commitments to organizational objectives are reinforced and the enterprise evolves into a more flexible organization with a confident ability to adjust to emerging trends.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Xi9oW0R70kjGsb4yrm1pW","type":"Entry","createdAt":"2019-07-01T17:35:03.760Z","updatedAt":"2021-07-20T05:21:41.209Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Scala Grocery Column 2"},"description":{"au":"## Intelligent In-store Analytics for Better Guest Experience \\nVia our in-store data and analytics platform, Scala brings a high level of intelligent, dynamic responsiveness into grocery stores that have never been seen before through [grocery store digital signage](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/). Utilizing existing in-store Wi-Fi, the Walkbase platform gathers actionable insights through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems. Retailers gain insight into deep data on preferences, location, price sensitivity and basket sizes via shopper smartphone and browsing behavior, allowing grocers to send more timely, relevant promotions to in-store shoppers, optimize marketing campaigns, update pricing, market relevant content to in-store shoppers and remove uncertainty from inventory management. Walkbase can also provide valuable insight into store operations, staffing allocation, product layout, and store design. Gathering these analytics is an incredibly powerful tool for personalizing guests’ visits, as well as improving store operations, gaining deeper insight into buying patterns that arm the grocery store operator with predictive intelligence. Customers are creatures of habit especially with their purchasing patterns and their grocery store list, there is a lot of insight to be gained that can impact a positive store visit.","de":"Über unsere In-Store-Daten- und Analyseplattform bringt Scala ein hohes Maß an intelligenter, dynamischer Reaktionsfähigkeit in Lebensmittelgeschäfte, wie es bisher noch nie durch digitale Beschilderung in Lebensmittelgeschäften zu sehen war. Die Walkbase-Plattform nutzt das vorhandene In-Store-Wi-Fi und sammelt verwertbare Erkenntnisse durch hochentwickeltes mobiles Tracking, mobiles Messaging und auf künstlicher Intelligenz basierende mobile Ad-Targeting-Systeme. Einzelhändler erhalten über das Smartphone- und Browsing-Verhalten der Kunden Einblick in tiefgreifende Daten zu Vorlieben, Standort, Preissensibilität und Warenkorbgrößen. Dies ermöglicht es den Lebensmittelhändlern, zeitnahere, relevante Werbeaktionen an die Kunden in den Geschäften zu senden, Marketingkampagnen zu optimieren, die Preisgestaltung zu aktualisieren, relevante Inhalte an die Kunden in den Geschäften zu vermarkten und Unsicherheiten bei der Bestandsverwaltung zu beseitigen. Walkbase kann auch wertvolle Einblicke in den Filialbetrieb, die Personalzuweisung, das Produktlayout und das Ladendesign liefern. Die Sammlung dieser Analysen ist ein unglaublich leistungsfähiges Werkzeug, um die Besuche der Gäste zu personalisieren und die Abläufe in den Geschäften zu verbessern, indem tiefere Einblicke in das Kaufverhalten gewonnen werden, die den Betreiber des Lebensmittelgeschäfts mit vorausschauender Intelligenz ausstatten. Kunden sind Gewohnheitstiere, vor allem was ihr Kaufverhalten und ihre Einkaufsliste angeht, gibt es viele Erkenntnisse, die einen positiven Einfluss auf den Ladenbesuch haben können.","en-US":"Via our in-store data and analytics platform, Scala brings a high level of intelligent, dynamic responsiveness into grocery stores that have never been seen before through grocery store digital signage. Utilizing existing in-store Wi-Fi, the Walkbase platform gathers actionable insights through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems. Retailers gain insight into deep data on preferences, location, price sensitivity and basket sizes via shopper smartphone and browsing behavior, allowing grocers to send more timely, relevant promotions to in-store shoppers, optimize marketing campaigns, update pricing, market relevant content to in-store shoppers and remove uncertainty from inventory management. Walkbase can also provide valuable insight into store operations, staffing allocation, product layout, and store design. Gathering these analytics is an incredibly powerful tool for personalizing guests’ visits, as well as improving store operations, gaining deeper insight into buying patterns that arm the grocery store operator with predictive intelligence. Customers are creatures of habit especially with their purchasing patterns and their grocery store list, there is a lot of insight to be gained that can impact a positive store visit.","fr":"Grâce à notre plateforme d\'analyse de données, Scala procure un niveau de réactivité, d’intelligence et de dynamisme inégalé. Utilisant le réseau Wi-Fi existant en magasin, la solution Walkbase recueille des informations de première main grâce à des systèmes innovants de traçage et de suivi, de ciblage publicitaire basés sur une intelligence artificielle (IA) de pointe. Les détaillants obtiennent des informations précises sur les préférences clients, leur situation géographique, la sensibilité au prix et les paniers moyens grâce aux données de navigation récupérées sur le smartphone des acheteurs, en toute confidentialité et en conformité avec la norme RGPD, permettant d’ajuster plus rapidement la pertinence des promotions diffusées aux clients en magasin, d\'optimiser les campagnes marketing, de mettre à jour les prix, de fournir un contenu adapté aux clients et d\'éliminer les incertitudes liées à la gestion des stocks. Walkbase peut également fournir des informations précieuses sur le fonctionnement des magasins, la rotation du personnel, la disposition des produits et la conception des magasins. La collecte de ces données et leur analyse procurent un outil incroyablement puissant et prédictif visant à personnaliser le parcours client à 360° et améliorer le fonctionnement des magasins, qui, de fait, acquièrent une meilleure compréhension des habitudes d\'achat de leurs clients. Les clients sont des «êtres d\'habitudes», particulièrement concernant leur liste de courses. Nous le prenons en compte pour générer un impact positif lors de leur visite en magasin.","in":"## Intelligent In-store Analytics for Better Guest Experience \\nVia our in-store data and analytics platform, Scala brings a high level of intelligent, dynamic responsiveness into grocery stores that have never been seen before through [grocery store digital signage](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/). Utilizing existing in-store Wi-Fi, the Walkbase platform gathers actionable insights through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems. Retailers gain insight into deep data on preferences, location, price sensitivity and basket sizes via shopper smartphone and browsing behavior, allowing grocers to send more timely, relevant promotions to in-store shoppers, optimize marketing campaigns, update pricing, market relevant content to in-store shoppers and remove uncertainty from inventory management. Walkbase can also provide valuable insight into store operations, staffing allocation, product layout, and store design. Gathering these analytics is an incredibly powerful tool for personalizing guests’ visits, as well as improving store operations, gaining deeper insight into buying patterns that arm the grocery store operator with predictive intelligence. Customers are creatures of habit especially with their purchasing patterns and their grocery store list, there is a lot of insight to be gained that can impact a positive store visit.","ja":"## さらに最適な顧客体験のためのインテリジェントな店内分析 \\nScalaは、店内のデータおよび分析プラットフォームを介して、食料品店のデジタルサイネージではこれまで見られなかった、高レベルのインテリジェントで動的な対話型機能を食料品店にもたらします。Walkbaseプラットフォームは、既存の店舗内Wi-Fiを利用して、高度なモバイルトラッキング、モバイルメッセージング、人工知能ベースのモバイル広告ターゲティングシステムを通じて実用的なインサイトを収集します。\\n小売業者は、購買客のスマートフォンとブラウジングを介して、嗜好、場所、価\\n格感応度、買い物カゴのサイズに関する詳細なデータを把握し、食料雑貨店がよ\\nりタイムリーで関連性の高いプロモーションを店内の購買客に送信し、マーケティ\\nングキャンペーンを最適化し、価格を更新、関連するコンテンツを購買客に配信、\\n在庫管理の不確実性を取り除きます。Walkbaseは、店舗運営、人員配置、製品レイアウト、店舗設計に関する貴重なインサイトも提供します。これらの分析結果を収集することは、顧客の訪問をパーソナライズするだけでなく、店舗運営を改善し、食料品店のオペレーターに予測インテリジェンスに必要な購入パターンについてより詳細なインサイトを得るための非常に強力なツールです。一般的に顧客は、購入パターンが決まっていたり食料品店での買い物リストに依存する習慣があり、前向きな来店に影響を与える可能性のある多くのインサイトを得る必要があります。","sg":"## Intelligent In-store Analytics for Better Guest Experience \\nVia our in-store data and analytics platform, Scala brings a high level of intelligent, dynamic responsiveness into grocery stores that have never been seen before through [grocery store digital signage](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/). Utilizing existing in-store Wi-Fi, the Walkbase platform gathers actionable insights through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems. Retailers gain insight into deep data on preferences, location, price sensitivity and basket sizes via shopper smartphone and browsing behavior, allowing grocers to send more timely, relevant promotions to in-store shoppers, optimize marketing campaigns, update pricing, market relevant content to in-store shoppers and remove uncertainty from inventory management. Walkbase can also provide valuable insight into store operations, staffing allocation, product layout, and store design. Gathering these analytics is an incredibly powerful tool for personalizing guests’ visits, as well as improving store operations, gaining deeper insight into buying patterns that arm the grocery store operator with predictive intelligence. Customers are creatures of habit especially with their purchasing patterns and their grocery store list, there is a lot of insight to be gained that can impact a positive store visit."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14IHBokJV7SQLEJ1S976IK","type":"Entry","createdAt":"2019-07-01T17:34:34.572Z","updatedAt":"2021-07-20T05:20:08.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Scala Grocery Column 1"},"description":{"au":"## Engage Shoppers with Grocery Digital Signage\\nScala’s marketing technology and __grocery digital signage__ can help transform and revamp your customers’ trips to their favorite local grocery store. By implementing the latest in __interactive digital signage__, grocery stores can engage with their customers in new ways, offering conveniences such as touch screen kiosks, informative __digital menu boards__ and self-check out. Scala’s flexible content management platform allows grocery store managers to adapt to changes such as product inventory and pricing in real-time, giving new flexibility in in-store optimization. Scala empowers grocery store operators to [drive shopper activation](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) using rich media and interactive engagement through an integrated full range of __digital solutions__ that create new sales and upsell opportunities and optimize the customer experience in real time.\\n\\n## Dynamic Inventory Integration & Price Optimisation\\nWith digital signage, grocery store operators can use engaging visual media to attract customers to new products and current sales. Since Scala’s grocery digital signage platform makes it easy to edit, change or remove items in real-time, [grocery store digital signage](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and displays can also communicate prices and items to customers in the deli or seafood sections while staying up to date with current inventory. Scala also gives grocery store owners the ability to improve store operations by optimizing pricing in a high-volume retail environment. Store managers can use a tablet to monitor and manage products via inventory database integration and set minimum or maximum price limits for items. When alerted to low or expiring stock, the price can be instantly and easily adjusted, promoting faster sales and reduced food waste while mitigating revenue loss.","de":"__Binden Sie Ihre Kunden mit Digital Signage__ \\nScalas Marketingtechnologie und digitale Beschilderung für Lebensmittelgeschäfte können dazu beitragen, den Besuch Ihrer Kunden in ihrem bevorzugten lokalen Lebensmittelgeschäft zu verändern und neu zu gestalten. Durch die Implementierung der neuesten interaktiven digitalen Beschilderung können Lebensmittelgeschäfte auf neue Weise mit ihren Kunden in Kontakt treten und ihnen Annehmlichkeiten wie Touchscreen-Kiosks, informative digitale Menütafeln und Selbstzahlerkassen anbieten. Die flexible Content-Management-Plattform von Scala ermöglicht es den Managern von Lebensmittelgeschäften, sich in Echtzeit an Änderungen wie Produktbestand und Preisgestaltung anzupassen, was eine neue Flexibilität bei der Optimierung in den Geschäften ermöglicht. Scala versetzt Betreiber von Lebensmittelgeschäften in die Lage, die Kundenaktivierung mit Hilfe von Rich Media und interaktivem Engagement voranzutreiben. Dies geschieht durch ein integriertes Komplettangebot an digitalen Lösungen, die neue Verkaufs- und Upsell-Möglichkeiten schaffen und das Kundenerlebnis in Echtzeit optimieren. \\n\\nMit Digital Signage können Betreiber von Lebensmittelgeschäften ansprechende visuelle Medien nutzen, um Kunden auf neue Produkte und aktuelle Verkaufsaktionen aufmerksam zu machen. Da die Digital-Signage-Plattform von Scala für Lebensmittelgeschäfte es einfach macht, Artikel in Echtzeit zu bearbeiten, zu ändern oder zu entfernen, können Digital Signage und Displays in Lebensmittelgeschäften auch Preise und Artikel in der Feinkost- oder Meeresfrüchteabteilung an die Kunden kommunizieren und gleichzeitig über den aktuellen Bestand auf dem Laufenden bleiben. Scala gibt den Besitzern von Lebensmittelgeschäften auch die Möglichkeit, den Ladenbetrieb zu verbessern, indem die Preisgestaltung in einer Einzelhandelsumgebung mit hohem Volumen optimiert wird. Filialleiter können ein Tablet verwenden, um Produkte über eine Bestandsdatenbankintegration zu überwachen und zu verwalten und Mindest- oder Höchstpreisgrenzen für Artikel festzulegen. Bei einer Alarmmeldung über niedrige oder ablaufende Bestände kann der Preis sofort und einfach angepasst werden, was einen schnelleren Verkauf und weniger Lebensmittelabfälle fördert und gleichzeitig Umsatzverluste mindert.","en-US":"__Engage Shoppers with Digital Signage__\\nScala’s marketing technology and grocery digital signage can help transform and revamp your customers’ trips to their favorite local grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with their customers in new ways, offering conveniences such as touch screen kiosks, informative digital menu boards and self-check out. Scala’s flexible content management platform allows grocery store managers to adapt to changes such as product inventory and pricing in real-time, giving new flexibility in in-store optimization. Scala empowers grocery store operators to drive shopper activation using rich media and interactive engagement through an integrated full range of digital solutions that create new sales and upsell opportunities and optimize the customer experience in real time.\\n\\nWith digital signage, grocery store operators can use engaging visual media to attract customers to new products and current sales. Since Scala’s grocery digital signage platform makes it easy to edit, change or remove items in real-time, grocery store digital signage and displays can also communicate prices and items to customers in the deli or seafood sections while staying up to date with current inventory. Scala also gives grocery store owners the ability to improve store operations by optimizing pricing in a high-volume retail environment. Store managers can use a tablet to monitor and manage products via inventory database integration and set minimum or maximum price limits for items. When alerted to low or expiring stock, the price can be instantly and easily adjusted, promoting faster sales and reduced food waste while mitigating revenue loss.","fr":"Les technologies de marketing digital de Scala aident à transformer et à repenser les déplacements de vos clients en magasin d’alimentation. Grâce à la mise en œuvre des récentes technologies d\'affichage digital interactif, les magasins peuvent interagir avec leurs clients d\'une manière nouvelle, par l’utilisation de bornes tactiles, d’écrans informatifs et interactifs ou encore par l’utilisation de caisses en libre-service (self-check out). La plateforme paramétrable de gestion de contenu de Scala permet aux responsables de magasins d\'alimentation de s\'adapter rapidement aux changements tels que les mouvements de stocks et les variations de prix en temps réel, leur permettant d’optimiser les opérations en magasin. Scala permet aux exploitants de magasins d\'alimentation de stimuler les besoins des clients en enrichissant, en temps réel, le contenu de leurs messages media grâce à une gamme complète de solutions digitales intégrées, créant ainsi de nouvelles opportunités de vente croisée et de montée en gamme (cross-selling et up-selling).\\n\\nGrâce à l\'affichage digital, les responsables magasins utilisent des supports visuels attractifs, guidant les clients vers de nouveaux produits ou des ventes promotionnelles. La plateforme d\'affichage numérique de Scala permet, en temps réel, de modifier, changer ou supprimer facilement des articles d’une ou plusieurs gammes de produits. Les écrans et les menus affichés sont également un vecteur de communication concernant les prix et les articles, le tout aligné sur la mise à jour des stocks. Scala donne également aux propriétaires de magasins d\'alimentation la possibilité d\'améliorer le fonctionnement opérationnel des magasins en optimisant la perception du prix dans un environnement de vente à fort volume. Les gérants de magasins peuvent utiliser un support digital (tablette par exemple) pour contrôler et gérer le cycle de vie des produits via l\'intégration de la base de données des stocks, fixer des limites de prix minimales ou maximales pour certains articles. Ils reçoivent une alerte lorsque le stock est au minimum ou en rupture, ajustent le prix afin de réduire les pertes qu’elles soient alimentaires ou financières. Le changement de prix, si le magasin dispose d’étiquettes électroniques ou de barres d’affichage digitales, est alors modifié en temps réel … Dans le magasin ou dans un segment de magasins prédéterminé. ","in":"## Engage Shoppers with Grocery Digital Signage\\nScala’s marketing technology and __grocery digital signage__ can help transform and revamp your customers’ trips to their favorite local grocery store. By implementing the latest in __interactive digital signage__, grocery stores can engage with their customers in new ways, offering conveniences such as touch screen kiosks, informative __digital menu boards__ and self-check out. Scala’s flexible content management platform allows grocery store managers to adapt to changes such as product inventory and pricing in real-time, giving new flexibility in in-store optimization. Scala empowers grocery store operators to [drive shopper activation](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) using rich media and interactive engagement through an integrated full range of __digital solutions__ that create new sales and upsell opportunities and optimize the customer experience in real time.\\n\\n## Dynamic Inventory Integration & Price Optimisation\\nWith digital signage, grocery store operators can use engaging visual media to attract customers to new products and current sales. Since Scala’s grocery digital signage platform makes it easy to edit, change or remove items in real-time, [grocery store digital signage](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and displays can also communicate prices and items to customers in the deli or seafood sections while staying up to date with current inventory. Scala also gives grocery store owners the ability to improve store operations by optimizing pricing in a high-volume retail environment. Store managers can use a tablet to monitor and manage products via inventory database integration and set minimum or maximum price limits for items. When alerted to low or expiring stock, the price can be instantly and easily adjusted, promoting faster sales and reduced food waste while mitigating revenue loss.## Engage Shoppers with Grocery Digital Signage.\\n","ja":"## 食料品のデジタルサイネージで購買客を引き付ける\\nScalaのマーケティングテクノロジーを活用した食料品のデジタルサイネージは、顧客が地元のお気に入りの食料品店への新たな顧客体験を提供し、変革を支援します。最新のインタラクティブなデジタルサイネージを実装することで、食料品店は新たな方法で顧客とつながり、タッチスクリーンキオスク、有益なデジタルメニューボード、セルフチェックアウトなど利便性の提供も実現することが可能です。Scalaの柔軟なコンテンツ管理プラットフォームにより、食料品店の店長は、商品の在庫や価格設定などの変更をリアルタイムで対応することができるため、店内の最適化を柔軟に柔軟に実現することができます。 また、Scalaは、食料品店のオペレーターのために新たな販売やアップセルの機会を創出を支援します。顧客体験をリアルタイムで最適化する統合されたフルレンジのデジタルソリューションを通じて、リッチメディアとインタラクティブなエンゲージメントの利用で購買客の活性化を促進します。\\n\\n## 動的な在庫情報の統合と価格最適化\\nデジタルサイネージを使用すると、食料品店のオペレーターは魅力的なビジュアルメディアを使用して、顧客を新製品や開催中のセールへの注目を集めることができます。Scalaの食料品デジタルサイネージプラットフォームでは、商品情報をリアルタイムで簡単に編集、変更、削除できるため、最新の在庫情報を反映しながら、デリやシーフードセクションの顧客に価格と商品を伝えることもできます。Scalaはまた、食料品店のオーナーに、大規模小売環境での価格設定を最適化することにより、店舗運営を改善する機能を提供します。店長はタブレットを使用して、統合された在庫データベースを介して製品を監視および管理し、商品の最低または最高価格を設定できます。在庫の少ない商品もしくは期限切れになる商品はアラートが表示され、価格を迅速かつ容易に調整できるため、収益の損失を軽減しつつ、早期に販売促進を可能にし、食品廃棄物を減らすことができます。","sg":"## Engage Shoppers with Grocery Digital Signage\\nScala’s marketing technology and __grocery digital signage__ can help transform and revamp your customers’ trips to their favorite local grocery store. By implementing the latest in __interactive digital signage__, grocery stores can engage with their customers in new ways, offering conveniences such as touch screen kiosks, informative __digital menu boards__ and self-check out. Scala’s flexible content management platform allows grocery store managers to adapt to changes such as product inventory and pricing in real-time, giving new flexibility in in-store optimization. Scala empowers grocery store operators to [drive shopper activation](https://www.scala.com/sg/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) using rich media and interactive engagement through an integrated full range of __digital solutions__ that create new sales and upsell opportunities and optimize the customer experience in real time.\\n\\n## Dynamic Inventory Integration & Price Optimisation\\nWith digital signage, grocery store operators can use engaging visual media to attract customers to new products and current sales. Since Scala’s grocery digital signage platform makes it easy to edit, change or remove items in real-time, [grocery store digital signage](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and displays can also communicate prices and items to customers in the deli or seafood sections while staying up to date with current inventory. Scala also gives grocery store owners the ability to improve store operations by optimizing pricing in a high-volume retail environment. Store managers can use a tablet to monitor and manage products via inventory database integration and set minimum or maximum price limits for items. When alerted to low or expiring stock, the price can be instantly and easily adjusted, promoting faster sales and reduced food waste while mitigating revenue loss."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"59ZV2uObZ3jPdZozNbGeRq","type":"Entry","createdAt":"2019-05-06T07:59:00.594Z","updatedAt":"2021-07-20T05:15:24.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Transportation Column 2"},"description":{"au":"## Digital Content Display at Transportation Hubs\\n__Transportation digital signage__ isn’t just limited to displaying travel information. Advertisements for retail stores or restaurants inside the airport can be displayed on any screen, driving travelers into those businesses during layover times. Stores can take advantage of this feature to advertise new products such as tech gadgets or the latest best-selling book. Similarly, restaurants can display any special deals or promotions they are currently running such as a free donut with the purchase of a large coffee. Show retail or restaurant promotions near their correlating store or product. For instance, if a store is running a special on travel mugs or neck pillows, this promotion can be programmed to appear on the digital display nearest to that retail store. \\n\\n## Boost Sales and Keep Passengers Engaged\\nUsing __airport digital signage__ to promote the local commerce inside the airport will boost sales and keep passengers engaged during their waiting times. This system also has the benefit of providing valuable insights about the responsiveness of passengers by using real-time analytics and behaviors to determine the effectiveness of promotions and ads. This type of data informs marketing teams so they can adjust advertising efforts to suit what travelers respond well to. Content can be changed quickly to better serve the guests inside the airport. \\n\\n## Bus Digital Signage\\nAll of these features and benefits also apply to bus terminals. Using __bus digital signage__ with bus schedule updates and easy-to-follow terminal directions improves the flow of foot traffic and keeps everyone moving in the right direction.\\n\\nThe central nervous system of Scala’s __transportation digital signage__ is our proprietary analytics platform, which privately and securely analyzes connected devices with a network of sensors to create an accurate visualization of passenger dwell and flow through the facility. This type of data collection gives operators a greater understanding of their transportation hubs and allows them to improve operations by communicating and relocating staff more effectively as needed. \\nFor the __digital signage transportation__ industry, this type of data collection provides invaluable information for improving efficiency and customer experience.\\n\\nBus terminals tend to get more crowded than airports simply because they are not as big, and they cater to a high volume of people at specific times of the day. As passengers are heading to work in the mornings and back home at night, things can get a bit hectic inside a bus terminal. Using __bus digital signage__ allows multiple people to get the information they need about their bus quickly. Commuters appreciate useful updates like the weather forecast and out-of-towners enjoy seeing promotions for local events and attractions. Together, all of these features add up to a seamless travel experience.\\n","de":"Digital Signage im Verkehrswesen ist nicht nur auf die Anzeige von Reiseinformationen beschränkt. Werbung für Einzelhandelsgeschäfte oder Restaurants innerhalb des Flughafens kann auf jedem Bildschirm angezeigt werden, um Reisende während der Aufenthaltszeiten in diese Geschäfte zu locken. Geschäfte können diese Funktion nutzen, um neue Produkte wie technische Gadgets oder das neueste meistverkaufte Buch zu bewerben. In ähnlicher Weise können Restaurants spezielle Angebote oder Aktionen anzeigen, die sie gerade durchführen, wie z. B. einen kostenlosen Donut beim Kauf eines großen Kaffees. Zeigen Sie Verkaufsaktionen von Einzelhändlern oder Restaurants in der Nähe des entsprechenden Geschäfts oder Produkts an. Wenn ein Geschäft beispielsweise ein Sonderangebot für Reisebecher oder Nackenkissen anbietet, kann diese Werbeaktion so programmiert werden, dass sie auf dem digitalen Display in der Nähe dieses Einzelhandelsgeschäfts angezeigt wird. \\n\\nDer Einsatz von Airport Digital-Signage zur Förderung des lokalen Handels innerhalb des Flughafens steigert den Umsatz und hält die Passagiere während ihrer Wartezeit bei der Stange. Dieses System hat auch den Vorteil, dass es wertvolle Erkenntnisse über die Reaktivität der Fahrgäste liefert, indem es Echtzeitanalysen und Verhaltensweisen nutzt, um die Effektivität von Werbeaktionen und Anzeigen zu ermitteln. Diese Art von Daten informiert die Marketingteams, so dass sie die Werbemaßnahmen an die Aktionen-anpassen können, auf die die Reisenden gut reagieren. Inhalte können schnell geändert werden, um die Gäste im Flughafen besser zu bedienen. \\n\\n### __Digital Signage für Busse__\\nAlle diese Funktionen und Vorteile gelten auch für Busbahnhöfe. Der Einsatz von digitalen Busanzeigetafeln mit aktualisierten Busfahrplänen und leicht verständlichen Wegbeschreibungen an den Terminals verbessert den Fluss des Fußgängerverkehrs und sorgt dafür, dass alle in die richtige Richtung gehen. \\n\\nDas zentrale Nervensystem von Scalas Digital Signage für das Verkehrswesen ist unsere proprietäre Analyseplattform, die privat und sicher verbundene Geräte mit einem Netzwerk von Sensoren analysiert, um eine genaue Visualisierung der Verweildauer und des Flusses der Fahrgäste durch die Anlage zu erstellen. Diese Art der Datenerfassung gibt den Betreibern ein besseres Verständnis für ihre Verkehrsknotenpunkte und ermöglicht es ihnen, den Betrieb zu verbessern, indem sie bei Bedarf effektiver kommunizieren und das Personal verlagern können. \\nFür die Digital-Signage-Verkehrsbranche liefert diese Art der Datenerfassung unschätzbare Informationen zur Verbesserung der Effizienz und der Kundenerfahrung. \\n\\nBusterminals neigen zunehmend dazu, überfüllter zu sein als Flughäfen, einfach weil sie nicht so groß sind und zu bestimmten Zeiten des Tages ein hohes Aufkommen an Personen zu verzeichnen haben. Da die Fahrgäste morgens zur Arbeit und abends wieder nach Hause fahren, kann es in einem Busterminal schon mal etwas hektisch werden. Die Verwendung von Bus-Digital-Signage ermöglicht es mehreren Personen, schnell die benötigten Informationen über ihren Bus zu erhalten. Pendler schätzen nützliche Aktualisierungen wie etwa die Wettervorhersage, und Auswärtige freuen sich, wenn sie Werbung für lokale Veranstaltungen und Attraktionen sehen. Zusammen ergeben all diese Funktionen ein reibungsloses Reiseerlebnis. ","en-US":"Transportation digital signage isn’t just limited to displaying travel information. Advertisements for retail stores or restaurants inside the airport can be displayed on any screen, driving travelers into those businesses during layover times. Stores can take advantage of this feature to advertise new products such as tech gadgets or the latest best-selling book. Similarly, restaurants can display any special deals or promotions they are currently running such as a free donut with the purchase of a large coffee. .Show retail or restaurant promotions near their correlating store or product. For instance, if a store is running a special on travel mugs or neck pillows, this promotion can be programmed to appear on the digital display nearest to that retail store. \\n\\nUsing airport digital signage to promote the local commerce inside the airport will boost sales and keep passengers engaged during their waiting times. This system also has the benefit of providing valuable insights about the responsiveness of passengers by using real-time analytics and behaviors to determine the effectiveness of promotions and ads. This type of data informs marketing teams so they can adjust advertising efforts to suit what travelers respond well to. Content can be changed quickly to better serve the guests inside the airport. \\n\\n__Bus Digital Signage__\\n\\nAll of these features and benefits also apply to bus terminals. Using bus digital signage with bus schedule updates and easy-to-follow terminal directions improves the flow of foot traffic and keeps everyone moving in the right direction.\\n\\nThe central nervous system of Scala’s transportation digital signage is our proprietary analytics platform, which privately and securely analyzes connected devices with a network of sensors to create an accurate visualization of passenger dwell and flow through the facility. This type of data collection gives operators a greater understanding of their transportation hubs and allows them to improve operations by communicating and relocating staff more effectively as needed. \\nFor the digital signage transportation industry, this type of data collection provides invaluable information for improving efficiency and customer experience.\\n\\nBus terminals tend to get more crowded than airports simply because they are not as big, and they cater to a high volume of people at specific times of the day. As passengers are heading to work in the mornings and back home at night, things can get a bit hectic inside a bus terminal. Using bus digital signage allows multiple people to get the information they need about their bus quickly. Commuters appreciate useful updates like the weather forecast and out-of-towners enjoy seeing promotions for local events and attractions. Together, all of these features add up to a seamless travel experience.\\n\\n\\n","fr":"L’affichage digital pour le transport ne se limite pas à l’affichage des informations de voyage. Les publicités pour les magasins et les restaurants de l\'aéroport peuvent être affichées sur n\'importe quel écran et y conduire les voyageurs pendant les temps d’attente. Les magasins profiteront de cette fonctionnalité pour annoncer de nouveaux produits, tels que des gadgets technologiques ou le dernier best-seller. De même, les restaurants afficheront l’ensemble des offres spéciales ou promotions qu\'ils organisent sur le moment, comme par exemple un beignet gratuit pour l\'achat d\'un grand café. Affichez les promotions à proximité du magasin ou restaurant qui les proposent. À titre d’exemple, si un magasin affiche une offre spéciale sur les tasses ou les coussins de voyage, cette promotion peut être programmée pour qu’elle apparaisse sur l’affichage digital le plus proche de ce magasin.\\n\\nL\'utilisation de l’affichage digital pour aéroports vise à promouvoir le commerce local de l\'aéroport, stimulera les ventes et occupera les passagers pendant leur temps d\'attente. Ce système présente également l\'avantage de fournir des informations précieuses sur la réactivité des passagers grâce à l’analyse des comportements en temps réel permettant d’évaluer l\'efficacité des promotions et des publicités. Ce type de données informe les équipes marketing afin qu\'elles puissent faire évoluer les publicités en fonction de la réponse des voyageurs. Le contenu sera modifié rapidement pour mieux servir les clients dans l\'aéroport.\\n\\n__Digital Signage pour gares routières__\\nToutes ces fonctionnalités et avantages s\'appliquent également aux terminaux d’autocars. L\'utilisation de l’affichage digital pour gares routières avec mise à jour des horaires et directions faciles à suivre fluidifie la circulation piétonne et améliore son flux.\\n\\nLe système nerveux central de l’affichage digital pour le transport de Scala est notre plateforme exclusive qui analyse confidentiellement et en toute sécurité les appareils connectés avec un réseau de capteurs permettant de visualiser précisément l’occupation du temps des passagers et les flux au sein de l\'installation. Ce type de collecte de données donne aux opérateurs une meilleure compréhension de leur plateforme de transport et leur permet d\'améliorer les opérations en informant et en déplaçant le personnel pour plus d’efficacité si nécessaire.\\n\\nPour l’industrie du transport utilisant l’affichage numérique, ce type de collecte de données procure des informations précieuses pour permettront d’améliorer l\'efficacité et l\'expérience client.\\n\\nLes gares routières sont en général plus encombrées que les aéroports simplement parce qu\'elles ne sont pas aussi vastes et qu\'elles enregistrent des pics de fréquentation élevés à des moments précis de la journée. Comme les passagers se rendent au travail le matin et rentrent chez eux le soir, les choses peuvent devenir un peu animées à l\'intérieur d\'un terminal routier. L\'utilisation de la signalétique digitale pour autocar permet à plusieurs personnes d\'obtenir rapidement les informations dont elles ont besoin sur leur voyage. Les habitants des banlieues apprécieront les mises à jour utiles sur les prévisions météorologiques et les visiteurs aimeront qu’on les informe sur les événements et les attractions locales. Ensemble, toutes ces fonctionnalités contribuent à la fluidité de l’expérience voyageur.","in":"## Digital Content Display at Transportation Hubs\\n__Transportation digital signage__ isn’t just limited to displaying travel information. Advertisements for retail stores or restaurants inside the airport can be displayed on any screen, driving travelers into those businesses during layover times. Stores can take advantage of this feature to advertise new products such as tech gadgets or the latest best-selling book. Similarly, restaurants can display any special deals or promotions they are currently running such as a free donut with the purchase of a large coffee. .Show retail or restaurant promotions near their correlating store or product. For instance, if a store is running a special on travel mugs or neck pillows, this promotion can be programmed to appear on the digital display nearest to that retail store. \\n\\n## Boost Sales and Keep Passengers Engaged\\nUsing __airport digital signage__ to promote the local commerce inside the airport will boost sales and keep passengers engaged during their waiting times. This system also has the benefit of providing valuable insights about the responsiveness of passengers by using real-time analytics and behaviors to determine the effectiveness of promotions and ads. This type of data informs marketing teams so they can adjust advertising efforts to suit what travelers respond well to. Content can be changed quickly to better serve the guests inside the airport. \\n\\n## Bus Digital Signage\\nAll of these features and benefits also apply to bus terminals. Using __bus digital signage__ with bus schedule updates and easy-to-follow terminal directions improves the flow of foot traffic and keeps everyone moving in the right direction.\\n\\nThe central nervous system of Scala’s __transportation digital signage__ is our proprietary analytics platform, which privately and securely analyzes connected devices with a network of sensors to create an accurate visualization of passenger dwell and flow through the facility. This type of data collection gives operators a greater understanding of their transportation hubs and allows them to improve operations by communicating and relocating staff more effectively as needed. \\nFor the __digital signage transportation__ industry, this type of data collection provides invaluable information for improving efficiency and customer experience.\\n\\nBus terminals tend to get more crowded than airports simply because they are not as big, and they cater to a high volume of people at specific times of the day. As passengers are heading to work in the mornings and back home at night, things can get a bit hectic inside a bus terminal. Using __bus digital signage__ allows multiple people to get the information they need about their bus quickly. Commuters appreciate useful updates like the weather forecast and out-of-towners enjoy seeing promotions for local events and attractions. Together, all of these features add up to a seamless travel experience.\\n","ja":"## 交通ハブでのデジタルコンテンツディスプレイ\\n交通機関のデジタルサイネージは、旅行情報の表示だけにとどまりません。 空港内の小売店やレストランの広告はどの画面にも表示でき、乗り継ぎ時間中に旅行者をそれらに誘導します。 店舗はこの機能を利用して、ハイテク機器や最新のベストセラー本などの新商品を宣伝することができます。 同様にカフェでは、例えばラージサイズのコーヒーを購入するともらえる無料のドーナツなど、現在行っているキャンペーンやプロモーションを表示できます。関連する店舗または商品のそばに、ショップやレストランのプロモーションを表示できます。店舗が旅行用マグカップやネックピローのセールを行っている場合、このプロモーションをその小売店に最も近いデジタルディスプレイに表示されるようにプログラムすることが可能です。 \\n\\n## 売り上げを伸ばし、旅客のエンゲージメントを維持する\\n空港のデジタルサイネージを使用して空港内のローカルビジネスを宣伝することで、売り上げの向上が期待でき、待ち時間中旅客のエンゲージメントを維持することができます。また、旅客の行動とリアルタイムな分析により、反応に関する貴重なインサイトを提供し、それによってプロモーションと広告の効果を判断することがます。このタイプのデータは、マーケティングチームに情報を提供するため、旅客の反応に合わせて広告活動を調整できます。空港内のゲストに、より良いサービスを提供するためにコンテンツを迅速に変更することができます。\\n\\n## バスのデジタルサイネージ\\nこれらの機能と利点はすべて、バスターミナルにも適用できます。デジタルサイネージで、アップデートされたバスのスケジュールは、ターミナルの行き方を分かりやすく表示することができ、歩行者の流れが改善され、全員が正しい方向に移動することができます。\\n\\nScalaの交通機関向けデジタルサイネージの中核は、Scala独自の分析プラットフォームです。このプラットフォームは、接続されたデバイスをセンサーのネットワークでプライベートかつセキュアに分析し、旅客の施設内の滞留や流れを正確に可視化します。このタイプのデータ収集により、オペレーターは輸送ハブについての理解を深め、必要に応じてスタッフとより効果的な連絡を取り、再配置することで運用を改善できます。\\n\\n交通機関にとって、デジタルサイネージによるこのタイプのデータ収集は、効率化と顧客体験の向上を実現させる上での貴重な情報となります。\\n\\nバスターミナルは、それほど規模の大きくない場合も多く、空港よりも混雑する傾向があり、特定の時間に多くの乗客に対応します。乗客の多くは朝の出勤時間と夜の帰宅時間に集中するため、バスターミナル内の混雑が見られます。デジタルサイネージの活用で、乗客はバスについての必要な情報をすばやく入手できます。 通勤時は天気予報などの便利な最新情報を入手し、移動中は地元のイベントやアトラクションのプロモーションを楽しむことができます。これらすべての機能を組み合わせることで、シームレスな移動体験を実現します。\\n","sg":"## Digital Content Display at Transportation Hubs\\n__Transportation digital signage__ isn’t just limited to displaying travel information. Advertisements for retail stores or restaurants inside the airport can be displayed on any screen, driving travelers into those businesses during layover times. Stores can take advantage of this feature to advertise new products such as tech gadgets or the latest best-selling book. Similarly, restaurants can display any special deals or promotions they are currently running such as a free donut with the purchase of a large coffee. .Show retail or restaurant promotions near their correlating store or product. For instance, if a store is running a special on travel mugs or neck pillows, this promotion can be programmed to appear on the digital display nearest to that retail store. \\n\\n## Boost Sales and Keep Passengers Engaged\\nUsing __airport digital signage__ to promote the local commerce inside the airport will boost sales and keep passengers engaged during their waiting times. This system also has the benefit of providing valuable insights about the responsiveness of passengers by using real-time analytics and behaviors to determine the effectiveness of promotions and ads. This type of data informs marketing teams so they can adjust advertising efforts to suit what travelers respond well to. Content can be changed quickly to better serve the guests inside the airport. \\n\\n## Bus Digital Signage\\nAll of these features and benefits also apply to bus terminals. Using __bus digital signage__ with bus schedule updates and easy-to-follow terminal directions improves the flow of foot traffic and keeps everyone moving in the right direction.\\n\\nThe central nervous system of Scala’s __transportation digital signage__ is our proprietary analytics platform, which privately and securely analyzes connected devices with a network of sensors to create an accurate visualization of passenger dwell and flow through the facility. This type of data collection gives operators a greater understanding of their transportation hubs and allows them to improve operations by communicating and relocating staff more effectively as needed. \\n\\nFor the __digital signage transportation__ industry, this type of data collection provides invaluable information for improving efficiency and customer experience.\\n\\nBus terminals tend to get more crowded than airports simply because they are not as big, and they cater to a high volume of people at specific times of the day. As passengers are heading to work in the mornings and back home at night, things can get a bit hectic inside a bus terminal. Using bus digital signage allows multiple people to get the information they need about their bus quickly. Commuters appreciate useful updates like the weather forecast and out-of-towners enjoy seeing promotions for local events and attractions. Together, all of these features add up to a seamless travel experience.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1fAqY75X8PPexnpaoVRPX4","type":"Entry","createdAt":"2019-05-06T07:57:17.457Z","updatedAt":"2021-07-20T03:56:38.984Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":29,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Transportation Column 1"},"description":{"au":"## Improve Passenger Experience\\nFrom curbside check-in to dwell time at the gate, enhance the passenger experience with marketing technology and __transportation digital signage__ that drives dynamic messaging, interactive experiences, convenience and personalization. __Transportation digital signage__ creates new opportunities to  proactively inform, entertain and prepare passengers for their journey throughout the terminal, with real-time digital signage updates such as flight status, time-to-gate estimations, security information and current weather conditions at their desired destination. \\n\\nEasily display and change out promotions and advertisements using __transportation digital signage__. Whether you wish to showcase local events or charitable causes, passengers will have something interesting to look at besides flight schedules and terminal directions. Passengers with extended layovers may appreciate content directing them to local attractions near the airport — not everyone wants to sit inside the airport for eight hours. This is an easy way to give them options while they wait and promote local businesses and activities. \\n\\n## Interactive Schedules and Terminal Maps\\nAs for flight schedules and terminal directions, you can display an easy-to-read schedule of vital transportation information such as arrival/departure times, delays and cancellations. This type of content will roll out seamlessly, keeping travelers up to date on their current transportation situation. \\n\\nDisplay interactive terminal maps to help passengers pinpoint where they are located in the terminal and where they need to be. From airports to bus terminals, these innovative signage solutions can benefit spaces across the transportation industry.\\n\\n## Airport Digital Signage\\nTransportation digital signage technology allows airports of all sizes to display messages in multiple languages based upon originating and destination cities of travel. Whether a small municipal airport in a remote region or an international airport hub, __airport digital signage__ will help to make travel more efficient by keeping passengers informed. \\nNext train countdowns and average wait times for popular services such as Uber or Lyft will make guiding your passengers to and from the airport as simple as guiding them to their gate. Passengers who have just arrived will be able to find their way out to the baggage claim area easily, and then they can quickly move on to catching a ride to their final destination. Digital displays cut down on confusion and streamline the travel process for everyone at the airport. \\n\\nThe building automation system data can also be utilized to provide instructions to passengers for managing service outages such as elevators or escalators. This can prevent a buildup of traffic in one spot and divert passengers to the next working escalator or elevator. \\n[Airport digital signage](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) also helps to create a simpler way for passengers to quickly locate their gate and time for arrival or departure in even the busiest of airports. FIDS displays highlight flights in a color of the passengers choice resulting in less time spent searching and more time spent traveling. Passengers can then make their way to their desired gate, or they can explore concessions in their terminal if they have extra time.","de":"Vom Check-in am Straßenrand bis hin zur Verweildauer am Flugsteig: Verbessern Sie das Fahrgast-Erlebnis mit Marketing-Technologie und digitaler Verkehrsbeschilderung, die dynamische Botschaften, interaktive Erlebnisse, Komfort und Personalisierung ermöglichen. Digital Signage im Verkehrswesen schafft neue Möglichkeiten, um Passagiere im gesamten Terminal proaktiv zu informieren, zu unterhalten und auf ihre Reise vorzubereiten, mit Digital-Signage-Updates in Echtzeit, wie z. B. Flugstatus, Time-to-Gate-Schätzungen, Sicherheitsinformationen und aktuelle Wetterbedingungen am gewünschten Zielort. \\n\\nSetzen Sie auf die einfache Anzeige und Änderung von Verkaufsaktionen und Werbung mit Verkehrs-Digital-Signage. Egal, ob Sie lokale Veranstaltungen oder wohltätige Zwecke präsentieren möchten, die Passagiere werden neben Flugplänen und Wegbeschreibungen zum Terminal etwas Interessantes zu sehen bekommen. Passagiere mit längeren Zwischenstopps können Inhalte zu schätzen wissen, die sie zu lokalen Attraktionen in der Nähe des Flughafens führen - nicht jeder möchte acht Stunden lang im Flughafen sitzen. Dies ist eine einfache Möglichkeit, ihnen Optionen anzubieten, während sie warten, und lokale Geschäfte und Aktivitäten zu fördern. \\n\\nWie bei den Flugplänen und Terminal-Wegweisern können Sie einen übersichtlichen Plan mit wichtigen Reiseinformationen wie Ankunfts-/Abflugzeiten, Verspätungen und Annullierungen anzeigen. Diese Art von Inhalten wird nahtlos ausgerollt und hält Reisende über ihre aktuelle Verkehrssituation auf dem Laufenden. \\n\\nZeigen Sie interaktive Terminalpläne an, damit die Fahrgäste genau wissen, wo sie sich im Terminal befinden und wo sie hinmüssen. Von Flughäfen bis hin zu Busterminals können diese innovativen Beschilderungslösungen in allen Bereichen des Verkehrswesens eingesetzt werden.\\n\\n### __Digital Signage für Flughäfen__\\nDie Digital-Signage-Technologie für den Verkehrsbereich ermöglicht es Flughäfen jeder Größe, Nachrichten in mehreren Sprachen auf der Grundlage der Ausgangs- und Zielorte der Reise anzuzeigen. Egal, ob es sich um einen kleinen städtischen Flughafen in einer abgelegenen Region oder um ein internationales Flughafendrehkreuz handelt, die digitale Beschilderung von Flughäfen trägt dazu bei, das Reisen effizienter zu gestalten, indem sie die Passagiere auf dem Laufenden hält. \\nNächster-Zug-Countdowns und durchschnittliche Wartezeiten für beliebte Dienste wie Uber oder Lyft machen es für Ihre Passagiere so einfach, zum und vom Flughafen zu gelangen, wie sie zu ihrem Gate zu führen. Passagiere, die gerade erst angekommen sind, werden den Weg zur Gepäckausgabe leicht finden und können dann schnell zu ihrem endgültigen Ziel weiterfahren. Digitale Anzeigen verringern die Verwirrung und rationalisieren den Reiseprozess für jeden am Flughafen. \\n\\nDie Daten des Gebäudeautomationssystems können auch genutzt werden, um den Fahrgästen Anweisungen für das Management von Betriebsausfällen wie etwa bei Aufzügen oder Rolltreppen zu geben. Dies kann einen Stau an einer Stelle verhindern und die Fahrgäste auf die nächste funktionierende Rolltreppe oder zum nächsten Aufzug umleiten. \\nDie digitale Beschilderung von Flughäfen trägt auch dazu bei, dass die Passagiere ihr Gate und die Ankunfts- oder Abflugzeit selbst in den belebtesten Flughäfen einfach und schnell finden können. FIDS-Anzeigen heben Flüge in einer Farbe nach Wahl des Passagiers hervor, wodurch weniger Zeit für die Suche und mehr Zeit für die Reise aufgewendet werden kann. Die Passagiere können sich dann auf den Weg zu ihrem gewünschten Gate machen, oder sie können die Kulanzangebote in ihrem Terminal erkunden, wenn sie mehr Zeit haben. ","en-US":"From curbside check-in to dwell time at the gate, enhance the passenger experience with marketing technology and transportation digital signage that drives dynamic messaging, interactive experiences, convenience and personalization. Transportation digital signage creates new opportunities to  proactively inform, entertain and prepare passengers for their journey throughout the terminal, with real-time digital signage updates such as flight status, time-to-gate estimations, security information and current weather conditions at their desired destination. \\n\\nEasily display and change out promotions and advertisements using transportation digital signage. Whether you wish to showcase local events or charitable causes, passengers will have something interesting to look at besides flight schedules and terminal directions. Passengers with extended layovers may appreciate content directing them to local attractions near the airport — not everyone wants to sit inside the airport for eight hours. This is an easy way to give them options while they wait and promote local businesses and activities. \\n\\nAs for flight schedules and terminal directions, you can display an easy-to-read schedule of vital transportation information such as arrival/departure times, delays and cancellations. This type of content will roll out seamlessly, keeping travelers up to date on their current transportation situation. \\n\\nDisplay interactive terminal maps to help passengers pinpoint where they are located in the terminal and where they need to be. From airports to bus terminals, these innovative signage solutions can benefit spaces across the transportation industry.\\n\\n__Airport Digital Signage__\\n\\nTransportation digital signage technology allows airports of all sizes to display messages in multiple languages based upon originating and destination cities of travel. Whether a small municipal airport in a remote region or an international airport hub, airport digital signage will help to make travel more efficient by keeping passengers informed. \\nNext train countdowns and average wait times for popular services such as Uber or Lyft will make guiding your passengers to and from the airport as simple as guiding them to their gate. Passengers who have just arrived will be able to find their way out to the baggage claim area easily, and then they can quickly move on to catching a ride to their final destination. Digital displays cut down on confusion and streamline the travel process for everyone at the airport. \\n\\nThe building automation system data can also be utilized to provide instructions to passengers for managing service outages such as elevators or escalators. This can prevent a buildup of traffic in one spot and divert passengers to the next working escalator or elevator. \\nAirport digital signage also helps to create a simpler way for passengers to quickly locate their gate and time for arrival or departure in even the busiest of airports. FIDS displays highlight flights in a color of the passengers choice resulting in less time spent searching and more time spent traveling. Passengers can then make their way to their desired gate, or they can explore concessions in their terminal if they have extra time.","fr":"De l\'enregistrement immédiat au temps d’attente à la porte d\'embarquement, améliorez l\'expérience des passagers grâce à la technologie marketing et à l’affichage digital pour le transport. Il favorise la dynamique des messages, les expériences interactives, la fluidité et la personnalisation. L\'affichage digital pour le transport crée de nouvelles opportunités pour informer, divertir et préparer de manière proactive les passagers lors de leur cheminement à travers le terminal, avec des mises à jour des écrans en temps réel indiquant par exemple le statut du vol, l’estimation du temps d’accès à la porte d’embarquement, les données de sécurité et les prévisions météorologiques à destination.\\n\\nAffichez et modifiez facilement les promotions et publicités à l\'aide de la signalétique digitale pour le transport. Que vous souhaitiez annoncer des événements locaux ou présenter des organismes caritatifs, les passagers auront quelque chose d\'intéressant à regarder en plus des horaires de vol et des itinéraires dans le terminal. Ceux en escale prolongée pourront apprécier le contenu qui les orientera vers les attractions locales près de l\'aéroport - tout le monde ne veut pas rester assis à l\'intérieur de l\'aéroport pendant huit heures. C\'est un moyen facile de leur proposer des options pendant leur attente et de présenter les entreprises et activités locales.\\n\\nPour ce qui est des horaires de vol et des itinéraires dans le terminal, vous pouvez afficher un écran facile à lire présentant des informations de transport importantes telles que heures d\'arrivée/de départ, retards et annulations. Ce type de contenu sera déployé avec fluidité et permettra de tenir les voyageurs informés en permanence.\\n\\nAffichez des plans interactifs du terminal pour aider les passagers à s’orienter. Des aéroports aux gares routières, ces solutions d’affichage innovantes peuvent profiter à l\'industrie du transport dans la gestion de ses espaces.\\n\\n__Digital Signage en aéroport__\\nLa technologie d\'affichage digital pour le transport permet aux aéroports de toutes tailles de transmettre des messages en plusieurs langues en fonction des villes de départ et de destination. Qu\'il s\'agisse d\'un petit aéroport municipal dans une région éloignée ou d\'une plateforme internationale, la signalétique digitale pour aéroports contribuera à rendre les voyages plus efficaces tout en tenant les passagers informés en permanence.\\n\\nLes horaires des trains au départ ou les temps d\'attente moyens pour des services tels que Uber ou Lyft guideront vos passagers et leur permettront de rentrer chez eux sans stress. Les passagers à l’arrivée pourront facilement trouver leur chemin vers la zone de récupération des bagages puis rapidement se rendre à leur destination finale. Les affichages digitaux réduisent la confusion et rationalisent le déroulement du voyage pour tout le monde à l\'aéroport.\\n\\nLes données du système d\'automatisation de bâtiments peuvent également être utilisées pour guider les passagers lors de pannes de service affectant les ascenseurs ou les escaliers mécaniques. Il est possible d’éviter un embouteillage à un endroit donné et de détourner les passagers vers l\'escalier roulant ou l\'ascenseur en état de marche les plus proches.\\n\\nL’affichage digital pour aéroports permet aussi aux passagers de localiser simplement et rapidement leur porte et heure d\'arrivée ou de départ, même dans les aéroports les plus fréquentés. Les systèmes d’affichage FIDS mettent en évidence les vols dans la couleur choisie par le passager, ce qui réduit le temps passé à chercher et leur permet de profiter pleinement du voyage. Les passagers peuvent alors se rendre à la porte souhaitée ou explorer des concessions dans leur terminal s\'ils disposent de plus de temps.","in":"## Improve Passenger Experience\\nFrom curbside check-in to dwell time at the gate, enhance the passenger experience with marketing technology and __transportation digital signage__ that drives dynamic messaging, interactive experiences, convenience and personalization. __Transportation digital signage__ creates new opportunities to  proactively inform, entertain and prepare passengers for their journey throughout the terminal, with real-time digital signage updates such as flight status, time-to-gate estimations, security information and current weather conditions at their desired destination. \\n\\nEasily display and change out promotions and advertisements using __transportation digital signage__. Whether you wish to showcase local events or charitable causes, passengers will have something interesting to look at besides flight schedules and terminal directions. Passengers with extended layovers may appreciate content directing them to local attractions near the airport — not everyone wants to sit inside the airport for eight hours. This is an easy way to give them options while they wait and promote local businesses and activities. \\n\\n## Interactive Schedules and Terminal Maps\\nAs for flight schedules and terminal directions, you can display an easy-to-read schedule of vital transportation information such as arrival/departure times, delays and cancellations. This type of content will roll out seamlessly, keeping travelers up to date on their current transportation situation. \\n\\nDisplay interactive terminal maps to help passengers pinpoint where they are located in the terminal and where they need to be. From airports to bus terminals, these innovative signage solutions can benefit spaces across the transportation industry.\\n\\n## Airport Digital Signage\\n__Transportation digital signage__ technology allows airports of all sizes to display messages in multiple languages based upon originating and destination cities of travel. Whether a small municipal airport in a remote region or an international airport hub, airport digital signage will help to make travel more efficient by keeping passengers informed. \\nNext train countdowns and average wait times for popular services such as Uber or Lyft will make guiding your passengers to and from the airport as simple as guiding them to their gate. Passengers who have just arrived will be able to find their way out to the baggage claim area easily, and then they can quickly move on to catching a ride to their final destination. Digital displays cut down on confusion and streamline the travel process for everyone at the airport. \\n\\nThe building automation system data can also be utilized to provide instructions to passengers for managing service outages such as elevators or escalators. This can prevent a buildup of traffic in one spot and divert passengers to the next working escalator or elevator. \\n[Airport digital signage](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) also helps to create a simpler way for passengers to quickly locate their gate and time for arrival or departure in even the busiest of airports. FIDS displays highlight flights in a color of the passengers choice resulting in less time spent searching and more time spent traveling. Passengers can then make their way to their desired gate, or they can explore concessions in their terminal if they have extra time.","ja":"## 旅客体験の向上\\nダイナミックメッセージング、インタラクティブ体験、利便性、パーソナライズを推進するマーケティングテクノロジーと交通機関向けデジタルサイネージで、カーブサイドチェックインからゲートでの滞在時間に至るまで旅客体験を向上させます。 \\n交通機関のデジタルサイネージは、フライト状況、ゲートまでの時間予測、セキュリティ情報、目的地の現在の気象条件などデジタルサイネージをリアルタイムで更新することで、ターミナルに滞在中の顧客に継続的に情報やエンターテイメントを提供し、旅程の準備を促す新たな機会生み出します。\\n\\n交通機関向けデジタルサイネージを使用して、プロモーションや広告を簡単に表示および変更できます。 地元のイベントや慈善活動を紹介したい場合には、旅客はフライトスケジュールやターミナルの道順以外にも興味深い情報が得られます。 乗り継ぎ時間が長い旅客は、空港近くの地元のアトラクションを案内する内容に喜ぶかもしれません―誰も空港内に8時間も座っていたくありませんから。 これは、旅客に待ち時間の選択肢を提案し、地元のビジネスや活動を宣伝する簡単な方法です。\\n\\n## インタラクティブなスケジュールとターミナルマップ\\nフライトスケジュールやターミナルの指示については、到着/出発時間、遅延、キャンセルなどの重要な運航情報を分かりやすく表示できます。 このタイプのコンテンツはシームレスに展開され、旅行者に最新の運航状況を届けます。\\n\\nインタラクティブなターミナルマップを表示して、旅客がターミナルのどこにいて、どこに行く必要があるかを特定できるようにします。 空港からバスターミナルまで、これらの革新的なサイネージソリューションは、旅客業全体にメリットをもたらします。\\n\\n## 空港のデジタルサイネージ\\n交通機関のデジタルサイネージテクノロジーにより、あらゆる規模の空港で、出発地と目的地に基づいて複数の言語でメッセージを表示できます。 遠隔地にある小規模な地方空港から国際的なハブ空港まで、空港のデジタルサイネージは、旅客に情報を提供することで効率的な旅行の実現をサポートします。\\n\\n到着したばかりの乗客は、ゲートへの案内と同等の分かりやすさで手荷物受取所への行き方を簡単に見つけることができ、空港からのアクセス情報を得ることができます。例えば次の列車までの時間とUberやLyftなどの人気のあるサービスの平均待ち時間を表示することにより、その後すぐに最終目的地への接続に進むことができます。 デジタルディスプレイは混乱を減らし、空港にいる人全員の移動プロセスを合理化します。\\n\\n建物オートメーションシステムのデータを利用して、エレベータやエスカレーターなどのサービス停止情報を旅客に提供することもできます。 これにより、特定の場所での渋滞を防ぎ、旅客を別の稼働中のエスカレーターまたはエレベーターに誘導することができます。\\n\\n[空港](https://www.scala.com/jp/casestudies/scala-helps-bristol-airport-deploy-digital-signage/)のデジタルサイネージは、最も混雑している空港であっても、乗客がゲートや到着・出発の時間をすばやく見つけるためのより簡単な手段を提供します。 FIDS（飛行情報表示システム）は、主要なフライトを乗客が選択した色で表示するため、検索時間が減り、ゆとりを持って移動することができます。乗客は希望のゲートに間違いなく行くことができ、時間に余裕があればターミナルで時間を潰すこともできます。","sg":"## Improve Passenger Experience\\nFrom curbside check-in to dwell time at the gate, enhance the passenger experience with marketing technology and __transportation digital signage__ that drives dynamic messaging, interactive experiences, convenience and personalization. __Transportation digital signage__ creates new opportunities to  proactively inform, entertain and prepare passengers for their journey throughout the terminal, with real-time digital signage updates such as flight status, time-to-gate estimations, security information and current weather conditions at their desired destination. \\n\\nEasily display and change out promotions and advertisements using __transportation digital signage__. Whether you wish to showcase local events or charitable causes, passengers will have something interesting to look at besides flight schedules and terminal directions. Passengers with extended layovers may appreciate content directing them to local attractions near the airport — not everyone wants to sit inside the airport for eight hours. This is an easy way to give them options while they wait and promote local businesses and activities. \\n\\n## Interactive Schedules and Terminal Maps\\nAs for flight schedules and terminal directions, you can display an easy-to-read schedule of vital transportation information such as arrival/departure times, delays and cancellations. This type of content will roll out seamlessly, keeping travelers up to date on their current transportation situation. \\n\\nDisplay interactive terminal maps to help passengers pinpoint where they are located in the terminal and where they need to be. From airports to bus terminals, these innovative signage solutions can benefit spaces across the transportation industry.\\n\\n## Airport Digital Signage\\n__Transportation digital signage__ technology allows airports of all sizes to display messages in multiple languages based upon originating and destination cities of travel. Whether a small municipal airport in a remote region or an international airport hub, __airport digital signage__ will help to make travel more efficient by keeping passengers informed. \\n\\nNext train countdowns and average wait times for popular services such as Uber or Lyft will make guiding your passengers to and from the airport as simple as guiding them to their gate. Passengers who have just arrived will be able to find their way out to the baggage claim area easily, and then they can quickly move on to catching a ride to their final destination. Digital displays cut down on confusion and streamline the travel process for everyone at the airport. \\n\\nThe building automation system data can also be utilized to provide instructions to passengers for managing service outages such as elevators or escalators. This can prevent a buildup of traffic in one spot and divert passengers to the next working escalator or elevator. \\n\\n[Airport digital signage](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) also helps to create a simpler way for passengers to quickly locate their gate and time for arrival or departure in even the busiest of airports. FIDS displays highlight flights in a color of the passengers choice resulting in less time spent searching and more time spent traveling. Passengers can then make their way to their desired gate, or they can explore concessions in their terminal if they have extra time."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"15aKB7KbP70MGtZwBdyN1A","type":"Entry","createdAt":"2019-05-24T20:01:37.815Z","updatedAt":"2021-07-20T03:26:14.217Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"QSR Column 2"},"description":{"au":"## Deliver Advanced Guest Experience \\nWhen partnering with Scala, clients have a single partner with a full scope of in-house technology. We have a diverse set of capabilities — including indoor and outdoor [digital menu boards](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/) for restaurants, media players, content management, services and support, reporting, automated suggestive selling. With the Scala platform, clients can spend more time in the planning phase to consider what the customer journey looks like. Scala understands that bringing tech into a restaurant comes with risk, but through marketing, IT, development at scale with minimal duration and operations support, Scala helps to mitigate that risk. The enterprise, vertically integrated approach gives restaurant operators the peace of mind to know they have one point of contact for a single technology platform so they can do what they do best, run restaurants.\\n\\n## Predictive Ordering \\nAdvanced or predictive ordering capability is also possible by detecting behaviors and patterns in store visits of known guests’ devices - those who have “opted in” via Wi-Fi or the store’s own mobile app. Gathering these analytics is incredibly powerful for personalizing a known guests’ visit, as well as improving store operations, gaining deeper insight into buying patterns that arm the retailer with predictive intelligence. The technology is available to have sensors, in the drive thru DMB fixture for instance, detect that a device is there and tie it to the guest’s order - allowing you to upsell or even have the order ready for pick up when the guest arrives. People are creatures of habit especially with QSRs, and there is a lot of insight and learning to be gained that can directly impact a positive store visit.\\n\\nAs traditional advertising becomes less effective, and guests are inundated with promotions, __restaurant digital signage__ is shedding new light on promotional strategies and communication methods. Enhance the customer experience with interactive __digital menu displays__ for your restaurant. Whether used for informational messaging, advertising, [entertainment](https://www.scala.com/au/industries/entertainment/) or architectural ambiance, these __digital signage displays__ can transform the experiences of dining, working and socializing.","de":"__Bieten Sie ein erweitertes Gästeerlebnis__\\nBei einer Partnerschaft mit Scala haben die Kunden einen einzigen Partner, der über die gesamte Bandbreite der firmeneigenen Technologie verfügt. Wir verfügen über ein vielfältiges Leistungsspektrum - einschließlich digitaler Menütafeln für Restaurants im Innen- und Außenbereich, Mediaplayer, Content Management, Services und Support, Reporting, automatisierter suggestiver Verkauf. Mit der Scala-Plattform können sich Kunden in der Planungsphase mehr Zeit nehmen, um zu überlegen, wie die Reise aussehen soll. Scala weiß, dass die Einführung von Technologie in einem Restaurant mit Risiken verbunden ist, aber durch Marketing, IT, Entwicklung in großem Maßstab mit minimaler Dauer und Betriebsunterstützung hilft Scala, dieses Risiko zu minimieren. Der unternehmensweite, vertikal integrierte Ansatz gibt Restaurantbetreibern die Gewissheit, dass sie einen einzigen Ansprechpartner für eine einzige Technologieplattform haben, damit sie das tun können, was sie am besten können: Restaurants betreiben. \\n\\nErweiterte oder prädiktive Bestellfunktionen sind auch durch die Erkennung von Verhaltensweisen und Mustern bei Ladenbesuchen von Geräten bekannter Gäste möglich - derjenigen, die sich über Wi-Fi oder die eigene mobile App des Ladens \\"angemeldet\\" haben. Die Sammlung dieser Analysen ist unglaublich leistungsfähig, um den Besuch eines bekannten Gastes zu personalisieren, aber auch, um die Abläufe im Geschäft zu verbessern und tiefere Einblicke in das Kaufverhalten zu gewinnen, die den Einzelhändler mit vorausschauender Intelligenz ausstatten. Die Technologie ist verfügbar, um Sensoren, z.B. in der Drive-Through DMB-Station, vorzuhalten, die erkennen, dass ein Gerät vorhanden ist und es mit der Bestellung des Gastes verknüpfen - so können Sie Upselling betreiben oder sogar die Bestellung zur Abholung bereithalten, wenn der Gast ankommt. Menschen sind Gewohnheitstiere, besonders bei Schnellrestaurants, und es gibt eine Menge an Einblicken und Lernmöglichkeiten, die sich direkt auf einen positiven Ladenbesuch auswirken können. \\n\\nDa traditionelle Werbung immer weniger effektiv ist und die Gäste mit Werbeaktionen überschwemmt werden, wirft die digitale Beschilderung in Restaurants ein neues Licht auf Werbestrategien und Kommunikationsmethoden. Verbessern Sie das Kundenerlebnis mit interaktiven digitalen Menüanzeigen für Ihr Restaurant. Ob für Informationen, Werbung, Unterhaltung oder architektonisches Ambiente - diese Digital-Signage-Displays können das Erlebnis des Essens, Arbeitens und Zusammenseins verändern. ","en-US":"__Deliver an Advanced Guest Experience__\\nWhen partnering with Scala, clients have a single partner with a full scope of in-house technology. We have a diverse set of capabilities — including indoor and outdoor digital menu boards for restaurants, media players, content management, services and support, reporting, automated suggestive selling. With the Scala platform, clients can spend more time in the planning phase to consider what the customer journey looks like. Scala understands that bringing tech into a restaurant comes with risk, but through marketing, IT, development at scale with minimal duration and operations support, Scala helps to mitigate that risk. The enterprise, vertically integrated approach gives restaurant operators the peace of mind to know they have one point of contact for a single technology platform so they can do what they do best, run restaurants.\\n\\nAdvanced or predictive ordering capability is also possible by detecting behaviors and patterns in store visits of known guests’ devices - those who have “opted in” via Wi-Fi or the store’s own mobile app. Gathering these analytics is incredibly powerful for personalizing a known guests’ visit, as well as improving store operations, gaining deeper insight into buying patterns that arm the retailer with predictive intelligence. The technology is available to have sensors, in the drive thru DMB fixture for instance, detect that a device is there and tie it to the guest’s order - allowing you to upsell or even have the order ready for pick up when the guest arrives. People are creatures of habit especially with QSRs, and there is a lot of insight and learning to be gained that can directly impact a positive store visit.\\n\\nAs traditional advertising becomes less effective, and guests are inundated with promotions, restaurant digital signage is shedding new light on promotional strategies and communication methods. Enhance the customer experience with interactive digital menu displays for your restaurant. Whether used for informational messaging, advertising, entertainment or architectural ambiance, these digital signage displays can transform the experiences of dining, working and socializing.","fr":"En s\'associant à Scala, nos clients travaillent avec un partenaire unique en termes de proposition marketing et technologique. Nous disposons d\'un ensemble diversifié de solutions digitales, autant pour l’intérieur que l’extérieur de vos espaces de vente, allant de la gestion logicielle automatisée de contenus multimédia, de matériels adaptés, passant par le service et la maintenance et incluant le reporting et la vente prédictive. Nos clients utilisent ce gain de temps pour optimiser leur phase de planification pour la satisfaction du parcours d’achat de leurs clients. Scala comprend que l\'introduction de la technologie au sein d’un espace de restauration implique des risques en termes d’habitudes et de comportements, mais grâce au marketing, à l\'informatique et la facilité à développer ces solutions sur le court terme, Scala contribue à atténuer ces risques. Notre approche verticale intégrée procure la tranquillité d\'esprit de n’avoir qu’un seul interlocuteur permettant aux restaurateurs de se concentrer sur leur métier ... Satisfaire le client!\\n\\nIl est également possible de collecter, analyser et prédire les commandes en détectant les comportements et les habitudes des clients «connus» ou «inscrits», via les technologies Wi-Fi / Bluetooth ou une application mobile. Cette technologie utilise des capteurs intelligents qui détectent la présence d\'un appareil et l\'associent à la commande du client, ce qui vous permet de faire de la vente à distance ou même de préparer la commande pour qu\'elle soit prise en charge à l\'arrivée du client. Les clients sont des «êtres d\'habitudes», en particulier dans le secteur de la restauration rapide. Il y a beaucoup à apprendre et à comprendre de la visite d’un client et cela a un impact direct sur les ventes.\\n\\nAlors que la publicité traditionnelle devient moins efficace et que les clients sont inondés de promotions, l\'affichage digital apporte un nouvel éclairage sur les stratégies promotionnelles et les méthodes de communication. Améliorez l\'expérience et le parcours client grâce à des écrans digitaux interactifs de toutes formes et de toutes tailles afin d’afficher les produits et promotions dans votre établissement. Qu\'ils soient utilisés pour de simples messages d\'information, éventuellement publicitaires, ou qu’ils fassent partie de votre concept architectural, ces écrans de signalisation numérique transforment les moments d’attente en instants festifs et collaboratifs.","in":"## Deliver Advanced Guest Experience \\nWhen partnering with Scala, clients have a single partner with a full scope of in-house technology. We have a diverse set of capabilities — including indoor and outdoor [digital menu boards](https://www.scala.com/in/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/) for restaurants, media players, content management, services and support, reporting, automated suggestive selling. With the Scala platform, clients can spend more time in the planning phase to consider what the customer journey looks like. Scala understands that bringing tech into a restaurant comes with risk, but through marketing, IT, development at scale with minimal duration and operations support, Scala helps to mitigate that risk. The enterprise, vertically integrated approach gives restaurant operators the peace of mind to know they have one point of contact for a single technology platform so they can do what they do best, run restaurants.\\n\\n## Predictive Ordering \\nAdvanced or predictive ordering capability is also possible by detecting behaviors and patterns in store visits of known guests’ devices - those who have “opted in” via Wi-Fi or the store’s own mobile app. Gathering these analytics is incredibly powerful for personalizing a known guests’ visit, as well as improving store operations, gaining deeper insight into buying patterns that arm the retailer with predictive intelligence. The technology is available to have sensors, in the drive thru DMB fixture for instance, detect that a device is there and tie it to the guest’s order - allowing you to upsell or even have the order ready for pick up when the guest arrives. People are creatures of habit especially with QSRs, and there is a lot of insight and learning to be gained that can directly impact a positive store visit.\\n\\nAs traditional advertising becomes less effective, and guests are inundated with promotions, __restaurant digital signage__ is shedding new light on promotional strategies and communication methods. Enhance the customer experience with interactive __digital menu displays__ for your restaurant. Whether used for informational messaging, advertising,[ entertainment](https://www.scala.com/in/industries/entertainment/) or architectural ambiance, these __digital signage displays__ can transform the experiences of dining, working and socializing.","ja":"## 高度な顧客体験を提供\\nWi-Fiまたは店舗独自のモバイルアプリを介して「オプトイン」している既知の顧客のデバイスから来店時の行動やパターンを検出することで、高度な注文機能または予測注文機能も活用することができます。 これらの分析結果を収集することは、既知の顧客の訪問をパーソナライズすることはもちろん、店舗運営を改善し、予測情報を裏付ける顧客の購入パターンについてより深いインサイトを得る効果的な方法です。このテクノロジーは次のようなセンサーの活用を想定しています。たとえばドライブスルーに備え付けられたデジタルメニューボード内のセンサーがデバイスの存在を検出し、それを顧客の注文に紐づけるような利用方法です。これにより、アップセルしたり、ゲストが到着したときに注文した商品を受け取れるように予め準備をすることができます。一般的にファーストフード店舗を利用する際には習慣に従う傾向があり、積極的な来店を直接促す可能性のある多くのインサイトと学習を得ることができます。\\n\\n## 予測注文 \\nWi-Fiまたは店舗独自のモバイルアプリを介して「オプトイン」している既知の顧客のデバイスから来店時の行動やパターンを検出することで、高度な注文機能または予測注文機能も可能になります。 これらの分析結果を収集することは、既知の顧客の訪問をパーソナライズするだけでなく、店舗運営を改善し、予測情報を裏付ける購入パターンについてより深いインサイトを得るのに非常に効果があります。 このテクノロジーはセンサーを利用することができます。たとえばドライブスルーに備え付けられたデジタルメニューボード内のセンサーがデバイスの存在を検出し、それを顧客の注文に紐づけるのに利用できます。これにより、アップセルしたり、ゲストが到着したときに注文した商品を受け取れるように準備をしたりすることができます。人間は特にファーストフード店舗を利用する際には習慣に従う生き物であり、積極的な来店を直接促す可能性のある多くのインサイトと学習が得られます。\\n\\n従来型の広告の効果が低下し、様々なプロモーションが乱立する中、レストランのデジタルサイネージは、プロモーション戦略とコミュニケーション手法の新たなソリューションとして注目を集めています。レストランのインタラクティブなデジタルメニュー表示で顧客体験のさらなる向上が期待できます。これらのデジタルサイネージディスプレイは、情報メッセージ、広告、エンターテインメント、レストランの雰囲気作りなどどのような目的に活用頂いても、食事、仕事、社交の顧客体験を変革することができます。","sg":"## Deliver Advanced Guest Experience\\nWhen partnering with Scala, clients have a single partner with a full scope of in-house technology. We have a diverse set of capabilities — including indoor and outdoor [digital menu boards](https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/) for restaurants, media players, content management, services and support, reporting, automated suggestive selling. With the Scala platform, clients can spend more time in the planning phase to consider what the customer journey looks like. Scala understands that bringing tech into a restaurant comes with risk, but through marketing, IT, development at scale with minimal duration and operations support, Scala helps to mitigate that risk. The enterprise, vertically integrated approach gives restaurant operators the peace of mind to know they have one point of contact for a single technology platform so they can do what they do best, run restaurants.\\n\\n## Predictive Ordering \\nAdvanced or predictive ordering capability is also possible by detecting behaviors and patterns in store visits of known guests’ devices - those who have “opted in” via Wi-Fi or the store’s own mobile app. Gathering these analytics is incredibly powerful for personalizing a known guests’ visit, as well as improving store operations, gaining deeper insight into buying patterns that arm the retailer with predictive intelligence. The technology is available to have sensors, in the drive thru DMB fixture for instance, detect that a device is there and tie it to the guest’s order - allowing you to upsell or even have the order ready for pick up when the guest arrives. People are creatures of habit especially with QSRs, and there is a lot of insight and learning to be gained that can directly impact a positive store visit.\\n\\nAs traditional advertising becomes less effective, and guests are inundated with promotions, __restaurant digital signage__ is shedding new light on promotional strategies and communication methods. Enhance the customer experience with interactive __digital menu displays__ for your restaurant. Whether used for informational messaging, advertising, [entertainment](https://www.scala.com/sg/industries/entertainment/) or architectural ambiance, these __digital signage displays__ can transform the experiences of dining, working and socializing."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2dw6I6P53KpPzcacn8dFEw","type":"Entry","createdAt":"2019-05-24T19:55:36.113Z","updatedAt":"2021-07-20T03:20:02.431Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":36,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"QSR Column 1"},"description":{"au":"## Digital Signage in Restaurants for a Seamless Guest Experience\\nThere is high competition for market share in quick-service and fast casual restaurants, and guest expectations of high quality extend beyond the food to the overall restaurant experience. Was service fast and the order accurate? Was the experience seamless, inspiring repeat visits and a loyal customer? Scala’s marketing technology and __restaurant digital signage__ offers a bespoke solution that will address your project’s goals including operational efficiency, convenience and improved speed of service for your QSR. We’re creating smarter restaurants using our in-house technology and analytics platform to gather insights about your restaurant, customers and staff, enabling personalization and suggestive selling on __digital menu boards__ for restaurants.\\n\\n## Guest Personalisation with Digital Restaurant Menus\\nWith advances in technology, the term “__digital restaurant menu__” does not just encompass a menu — it is so much more. [Restaurant digital menu displays ](https://www.scala.com/au/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/)throughout the interior, including customer-facing displays such as touch screen kiosks, offer new opportunities for customer interaction including meal upgrades and upsell, ultimately increasing the average check. Extending technology into the drive thru, our __outdoor digital signage__ menus and displays open the opportunity to advance your drive thru experience. Using our platform, restaurant owner/operators can easily manage pricing, menu selection, LTOs, nutritional information and dayparting to optimize the ordering process.","de":"Der Wettbewerb um Marktanteile in Quick-Service- und Fast-Casual-Restaurants ist groß, und die Erwartungen der Gäste an eine hohe Qualität erstrecken sich nicht nur auf das Essen, sondern auf das gesamte Restauranterlebnis. War der Service schnell und die Bestellung korrekt? War das Erlebnis nahtlos und führte zu wiederholten Besuchen und einem treuen Kunden? Scalas Marketingtechnologie und digitale Beschilderung für Restaurants bieten eine maßgeschneiderte Lösung, die den Zielen Ihres Projekts entspricht, einschließlich betrieblicher Effizienz, Bequemlichkeit und verbesserter Geschwindigkeit des Services für Ihr Schnellrestaurant. Wir schaffen intelligentere Restaurants, indem wir unsere firmeneigene Technologie- und Analyseplattform nutzen, um Erkenntnisse über Ihr Restaurant, Ihre Kunden und Ihr Personal zu sammeln und so Personalisierung und suggestives Verkaufen auf digitalen Menüboards für Restaurants zu ermöglichen. \\n\\n__Digitale Gästepersonalisierung__\\nMit den Fortschritten in der Technologie umfasst der Begriff \\"digitale Restaurantkarte\\" nicht nur eine Speisekarte - es ist so viel mehr. Digitale Menüdisplays in Restaurants im gesamten Innenbereich, einschließlich kundenorientierter Displays wie Touchscreen-Kiosks, bieten neue Möglichkeiten für die Interaktion mit dem Kunden, wie z. B. Upgrades von Mahlzeiten und Upselling, was letztendlich zu einer Erhöhung der Durchschnittsrechnung führt. Unsere Digital-Signage-Menüs und -Displays für den Außenbereich erweitern die Technologie in den Drive-Thru und bieten die Möglichkeit, Ihr Drive-Thru-Erlebnis zu verbessern. Mit unserer Plattform können Restaurantbesitzer/-betreiber auf einfache Weise Preise, Menüauswahl, LTO (letzte Bestellung), Nährwertangaben und Tagesprogrammierung verwalten, um den Bestellprozess zu optimieren. ","en-US":"There is high competition for market share in quick-service and fast casual restaurants, and guest expectations of high quality extend beyond the food to the overall restaurant experience. Was service fast and the order accurate? Was the experience seamless, inspiring repeat visits and a loyal customer? Scala’s marketing technology and restaurant digital signage offers a bespoke solution that will address your project’s goals including operational efficiency, convenience and improved speed of service for your QSR. We’re creating smarter restaurants using our in-house technology and analytics platform to gather insights about your restaurant, customers and staff, enabling personalization and suggestive selling on digital menu boards for restaurants.\\n\\n__Digital Guest Personalization__\\nWith advances in technology, the term “digital restaurant menu” does not just encompass a menu — it is so much more. Restaurant digital menu displays throughout the interior, including customer-facing displays such as touch screen kiosks, offer new opportunities for customer interaction including meal upgrades and upsell, ultimately increasing the average check. Extending technology into the drive thru, our outdoor digital signage menus and displays open the opportunity to advance your drive thru experience. Using our platform, restaurant owner/operators can easily manage pricing, menu selection, LTOs, nutritional information and dayparting to optimize the ordering process.","fr":"En termes de parts de marché, la concurrence est vive pour le secteur de la restauration rapide. Les attentes des clients en matière de qualité s\'étendent au-delà de la nourriture ou de l\'expérience globale du restaurant. Le service a-t-il été rapide et la commande exacte? L\'expérience s\'est-elle déroulée sans heurts, a-t-elle inspiré des visites répétées et une réelle fidélisation? Les technologies marketing de Scala offrent une solution sur mesure qui répond aux objectifs de votre projet, notamment l\'efficacité opérationnelle, la facilité et l\'amélioration de la rapidité du service au sein de votre espace physique. Nous créons des espaces de restauration intelligents en utilisant notre technologie interne et notre plateforme d\'analyse pour recueillir des informations sur vos restaurants, vos clients et votre personnel, entraînant une vraie incitation à la vente via la personnalisation de menus digitaux.\\n\\nGrâce aux avancées de la technologie, le terme de \\"bornes digitales\\" ne se limite pas à un simple menu de commandes pour le client. L’affichage numérique présent à l\'intérieur du restaurant, y compris les kiosques et bornes à écrans tactiles et/ou visuels, offre de nouvelles possibilités d\'interaction avec les clients, notamment la mise à jour en temps réel par rapport aux attentes des clients ainsi que les ventes additionnelles, augmentant ainsi le panier moyen. En étendant la technologie au « drive », nos écrans digitaux extérieurs (DOOH) vous permettent d’améliorer vos performances. Notre plateforme intelligente permet aux propriétaires/exploitants de restaurants d’adapter les prix, la sélection des menus du jour, les offres limitées dans le temps (LTO), les informations nutritionnelles, et donc, d\'optimiser le(s) processus de commande.","in":"## Digital Signage in Restaurants for a Seamless Guest Experience\\nThere is high competition for market share in quick-service and fast casual restaurants, and guest expectations of high quality extend beyond the food to the overall restaurant experience. Was service fast and the order accurate? Was the experience seamless, inspiring repeat visits and a loyal customer? Scala’s marketing technology and __restaurant digital signage__ offers a bespoke solution that will address your project’s goals including operational efficiency, convenience and improved speed of service for your QSR. We’re creating smarter restaurants using our in-house technology and analytics platform to gather insights about your restaurant, customers and staff, enabling personalization and suggestive selling on __digital menu boards__ for restaurants.\\n\\n## Guest Personalisation with Digital Restaurant Menus\\nWith advances in technology, the term “__digital restaurant menu__” does not just encompass a menu — it is so much more. [Restaurant digital menu displays ](https://www.scala.com/au/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/)throughout the interior, including customer-facing displays such as touch screen kiosks, offer new opportunities for customer interaction including meal upgrades and upsell, ultimately increasing the average check. Extending technology into the drive thru, our outdoor digital signage menus and displays open the opportunity to advance your drive thru experience. Using our platform, restaurant owner/operators can easily manage pricing, menu selection, LTOs, nutritional information and dayparting to optimize the ordering process.","ja":"## シームレスな顧客体験のためのレストラン内のデジタルサイネージ\\nファーストフードおよびファーストカジュアルレストランでは市場シェアをめぐる競争が激しく、品質に対する顧客の期待は、料理だけでなくレストランでの体験全体におよびます。サービスは迅速で、注文処理は正確だったでしょうか？ スムーズな体験で、また来たいと思うようなものだったでしょうか？　Scalaのマーケティングテクノロジーとレストランのデジタルサイネージは、ファーストフード店舗の運用効率、利便性、サービス速度の向上など、プロジェクトの目標を達成するための特別なソリューションを提供します。Scala独自のテクノロジーと分析プラットフォームを使用してよりスマートなレストランを実現し、レストラン、顧客、スタッフに関するインサイトを収集し、レストランのデジタルメニューボードでのパーソナライゼーションと提案販売を可能にします。\\n\\n## デジタルレストランメニューによる顧客のパーソナライズ\\nテクノロジーの進歩においては、「デジタルレストランメニュー」という用語はメニューのことだけを指すわけではありません。タッチスクリーンキオスクなどの顧客対応型ディスプレイを含む、レストランのデジタルメニューディスプレイは、食事のアップグレードやアップセルなど顧客とのやりとりに新しい機会を提供し、最終的に平均売上を増やします。ドライブスルーへテクノロジーを拡張すれば、当社の屋外デジタルサイネージメニューとディスプレイが、ドライブスルーでの体験を向上させることができます。当社のプラットフォームを使用すると、レストランのオーナー/オペレーターは、価格設定、メニューの選択、期間限定商品、栄養情報、および時間帯による注文プロセスの最適化を簡単に管理できます。","sg":"## Digital Signage in Restaurants for a Seamless Guest Experience\\nThere is high competition for market share in quick-service and fast casual restaurants, and guest expectations of high quality extend beyond the food to the overall restaurant experience. Was service fast and the order accurate? Was the experience seamless, inspiring repeat visits and a loyal customer? Scala’s marketing technology and __restaurant digital signage__ offers a bespoke solution that will address your project’s goals including operational efficiency, convenience and improved speed of service for your QSR. We’re creating smarter restaurants using our in-house technology and analytics platform to gather insights about your restaurant, customers and staff, enabling personalization and suggestive selling on __digital menu boards__ for restaurants.\\n\\n## Guest Personalisation with Digital Restaurant Menus\\nWith advances in technology, the term “__digital restaurant menu__” does not just encompass a menu — it is so much more. [Restaurant digital menu displays ](https://www.scala.com/au/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/)throughout the interior, including customer-facing displays such as touch screen kiosks, offer new opportunities for customer interaction including meal upgrades and upsell, ultimately increasing the average check. Extending technology into the drive thru, our outdoor digital signage menus and displays open the opportunity to advance your drive thru experience. Using our platform, restaurant owner/operators can easily manage pricing, menu selection, LTOs, nutritional information and dayparting to optimize the ordering process."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6YlEiOWbiA93xnRpfq1Uid","type":"Entry","createdAt":"2019-05-24T20:38:23.598Z","updatedAt":"2021-07-20T02:55:11.356Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Retail Column 2"},"description":{"au":"## Personalise the In-Store Experience\\nOur in-store data and analytics platform, Walkbase, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today. The platform takes raw data from multiple sources and turns it into actionable analytics in seconds, converting in-store shopper behavior insights into measurable, actionable data that can be applied to a [personalised shopping experience](https://www.scala.com/au/concepts/personalisation-at-scale/) in real-time. You can gain deep knowledge about how shoppers are spending time and money in the store. With this information you can now answer questions you’ve never been able to before: How many people went past your stores and how many came in? What was their behavior in the store? Did they go to the shoe section or the grocery section first? What were the bounce, engagement and conversion rates? How about loyalty patterns? What are your shoppers’ preferences, patterns and behaviors and how can you convert that knowledge into increased sales and brand loyalty? Further, Walkbase can provide valuable insight into store operations, informing staffing allocation, product layout and store design.\\n\\n## Assisting Shoppers\\nDigital solutions allow retailers to deliver personalization at scale — adjusting marketing messages on retail digital displays to resonate with current customers. Sales associates’ tasks can be automated with __retail digital signage solutions__ including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection. __Digital signage__ and retail solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.\\n","de":"### __Personalisieren Sie das In-Store-Erlebnis__ \\nUnsere In-Store-Daten- und Analyseplattform Walkbase bringt die gleiche dynamische Reaktionsfähigkeit des E-Commerce in die heutigen stationären Geschäfte. Die Plattform nimmt Rohdaten aus verschiedenen Quellen auf und verwandelt sie in Sekundenschnelle in umsetzbare Analysen. So werden Erkenntnisse über das Verhalten der Kunden in den Geschäften in messbare, umsetzbare Daten umgewandelt, die in Echtzeit auf das Einkaufserlebnis angewendet werden können. Sie können tiefgreifende Erkenntnisse darüber gewinnen, wie die Kunden Zeit und Geld im Geschäft verbringen. Mit diesen Informationen können Sie jetzt Fragen beantworten, die Sie vorher nicht beantworten konnten: Wie viele Menschen gingen an Ihren Geschäften vorbei, und wie viele kamen herein? Wie war ihr Verhalten im Laden? Gingen sie zuerst in die Schuhabteilung oder in die Lebensmittelabteilung? Wie hoch waren die Absprung-, Engagement- und Konversionsraten? Wie sieht es mit Loyalitätsmustern aus? Was sind die Vorlieben, Muster und Verhaltensweisen Ihrer Kunden, und wie können Sie dieses Wissen in mehr Umsatz und Markentreue umwandeln? Darüber hinaus kann Walkbase wertvolle Einblicke in die Abläufe in den Filialen geben, die die Personalzuweisung, das Produktlayout und das Ladendesign beeinflussen. \\n\\nDigitale Lösungen ermöglichen es Einzelhändlern, Personalisierung in großem Umfang zu liefern - indem sie Marketingbotschaften auf digitalen Displays im Einzelhandel so anpassen, dass sie bei den aktuellen Kunden ankommen. Die Aufgaben des Verkaufspersonals können mit Digital-Signage-Lösungen für den Einzelhandel, einschließlich Robotern und Selbstbedienungskiosks, automatisiert werden, so dass die Mitarbeiter mehr Zeit für kundenbezogene Tätigkeiten und Aufgaben haben und den Kunden bei der Produktauswahl helfen können. Digital-Signage- und Einzelhandelslösungen können auch das Verkaufspersonal mit Hilfe von Assisted-Selling-Lösungen wie Tablets, die mit Produktdetails ausgestattet sind, besser über das Warensortiment im Geschäft informieren, was ein höheres Maß an Kundenservice bietet und zur Kundenbindung beiträgt.","en-US":"__Personalize the In-Store Experience__\\nOur in-store data and analytics platform, Walkbase, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today. The platform takes raw data from multiple sources and turns it into actionable analytics in seconds, converting in-store shopper behavior insights into measurable, actionable data that can be applied to a shopping experience in real-time. You can gain deep knowledge about how shoppers are spending time and money in the store. With this information you can now answer questions you’ve never been able to before: How many people went past your stores and how many came in? What was their behavior in the store? Did they go to the shoe section or the grocery section first? What were the bounce, engagement and conversion rates? How about loyalty patterns? What are your shoppers’ preferences, patterns and behaviors and how can you convert that knowledge into increased sales and brand loyalty? Further, Walkbase can provide valuable insight into store operations, informing staffing allocation, product layout and store design.\\n\\nDigital solutions allow retailers to deliver personalization at scale — adjusting marketing messages on retail digital displays to resonate with current customers. Sales associates’ tasks can be automated with retail digital signage solutions including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection. Digital signage and retail solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.\\n","fr":"Notre plateforme de stockage de données et d\'outils analytiques, Walkbase, apporte aujourd’hui aux magasins physiques, la même réponse dynamique que celle du commerce en ligne. La plateforme intègre des données brutes provenant de plusieurs sources, les transforme en données analysables et les convertit, en temps réel, en information et en données mesurables sur le comportement des acheteurs en magasin. Vous y gagnez en connaissance sur la façon dont les acheteurs investissent leur temps et leur argent dans le magasin. Grâce à cette connaissance, vous pouvez désormais répondre à des questions telles que: Combien de personnes sont passées devant vos magasins et combien y sont entrées? Quel est leur comportement et parcours dans le magasin? Sont-ils d\'abord passé au rayon chaussures ou au rayon épicerie? Quels sont les taux de conversion et de retours? Qu\'en est-il des modèles de fidélisation? Quelles sont les préférences, les habitudes et les comportements de vos clients et comment pouvez-vous convertir ces connaissances en une augmentation des ventes et une fidélisation accrue à la marque? Et plus encore, Walkbase fournit des informations précieuses concernant les opérations en magasins, vous permettant une meilleure planification des équipes, une mise en rayon des produits adaptée et un agencement des magasins conforme aux attentes et habitudes des clients.\\n\\nLes solutions digitales permettent aux détaillants de personnaliser et d’ajuster leurs messages marketing et le contenu de leurs systèmes d’affichage pour «rencontrer» leurs clients actifs. Certaines tâches répétitives des vendeurs peuvent également être automatisées grâce à ces solutions digitales, notamment par l’utilisation de la robotique ou les kiosques et bornes en libre-service, les libérant de ces contraintes afin de rendre un meilleur service et un conseil d’achat adapté au client. Les solutions digitales permettent également aux vendeurs de mieux connaître les gammes de produits du magasin grâce à des solutions de vente assistée (tablettes et mobiles par exemple), offrant un niveau élevé de service à la clientèle et contribuant à la fidélité des clients.","in":"## Personalise the In-Store Experience\\nOur in-store data and analytics platform, Walkbase, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today. The platform takes raw data from multiple sources and turns it into actionable analytics in seconds, converting in-store shopper behavior insights into measurable, actionable data that can be applied to a [personalised shopping experience](https://www.scala.com/in/concepts/personalisation-at-scale/) in real-time. You can gain deep knowledge about how shoppers are spending time and money in the store. With this information you can now answer questions you’ve never been able to before: How many people went past your stores and how many came in? What was their behavior in the store? Did they go to the shoe section or the grocery section first? What were the bounce, engagement and conversion rates? How about loyalty patterns? What are your shoppers’ preferences, patterns and behaviors and how can you convert that knowledge into increased sales and brand loyalty? Further, Walkbase can provide valuable insight into store operations, informing staffing allocation, product layout and store design.\\n\\n## Assisting Shoppers\\nDigital solutions allow retailers to deliver personalization at scale — adjusting marketing messages on retail digital displays to resonate with current customers. Sales associates’ tasks can be automated with __retail digital signage solutions__ including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection. __Digital signage__ and retail solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.\\n","ja":"## 店舗内体験のパーソナライズ\\n店舗内データおよび分析プラットフォームであるWalkbaseによって、実店舗でeコマースと同様のダイナミックな適用が可能になります。このプラットフォームは、複数のソースから生データを取得し、それを数秒で実用的な分析内容に変換します。\\n店舗内での購買客の行動に関するインサイトを、パーソナライズされた購買体験にリアルタイムに適用できる、測定可能で実用的なデータに変換します。購買客が店舗内でどのように時間とお金を消費しているかについてのディープインサイトを得ることができます。\\nこの情報により、これまで対応できなかった質問にも回答することが可能になります。\\n何人があなたの店を通り過ぎ、何人が店内に入ったでしょう？彼らの店舗内の行動はどうでしたか？最初に靴売り場に行ったでしょうか、それとも食料品売り場に行ったでしょうか？直帰率、エンゲージメント、コンバージョン率はどのくらいでしたか？ロイヤリティーパターンはどうでしょうか？購買客の嗜好、パターン、行動はどのようなもので、それを売り上げとブランドロイヤルティの向上にどのようにつなげられるでしょうか？Walkbaseはさらに、スタッフの配置、製品のレイアウト、および店舗の設計など、店舗運営に関する貴重なインサイトを提供します。\\n\\n## 購買客の支援\\nデジタルソリューションにより、小売業者はパーソナライゼーションを強化できます。リテールデジタルディスプレイのマーケティングメッセージを利用して、顧客の共感を得ることができます。販売員のタスクをロボットやセルフサービスキオスクなどのリテールデジタルサイネージソリューションで自動化し、販売員をカスタマーサービス関連のアクティビティやタスクに充てて、お客様の商品選択のサポートを充実させることができます。デジタルサイネージとリテールソリューションは、製品詳細を表示できるタブレットなどの販売支援ソリューションによって販売員に店舗内のさまざまな商品に関する情報を提供し、顧客サービスのレベルを高め、顧客のロイヤリティーに貢献することもできます。","sg":"## Personalise the In-Store Experience\\nOur in-store data and analytics platform, Walkbase, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today. The platform takes raw data from multiple sources and turns it into actionable analytics in seconds, converting in-store shopper behavior insights into measurable, actionable data that can be applied to a [personalised shopping experience](https://www.scala.com/sg/concepts/personalisation-at-scale/) in real-time. You can gain deep knowledge about how shoppers are spending time and money in the store. With this information you can now answer questions you’ve never been able to before: How many people went past your stores and how many came in? What was their behavior in the store? Did they go to the shoe section or the grocery section first? What were the bounce, engagement and conversion rates? How about loyalty patterns? What are your shoppers’ preferences, patterns and behaviors and how can you convert that knowledge into increased sales and brand loyalty? Further, Walkbase can provide valuable insight into store operations, informing staffing allocation, product layout and store design.\\n\\n## Assisting Shoppers\\nDigital solutions allow retailers to deliver personalization at scale — adjusting marketing messages on retail digital displays to resonate with current customers. Sales associates’ tasks can be automated with __retail digital signage solutions__ including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection. __Digital signage__ and retail solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"tMUaM4NZCE8RetbrnEEMs","type":"Entry","createdAt":"2019-05-24T20:37:47.064Z","updatedAt":"2021-07-20T02:52:57.437Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":22,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Retail Column 1"},"description":{"au":"## Smart Retail for Customer Engagement\\nThe retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart__ retail digital signage__ elevates the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication through [ digital signage for retail ](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/) — driving shopper attention and action. Scala powers millions of retail digital displays with retail signage software around the world, leading the wave of transformation in brick and mortar stores.\\n\\n## Digital Signage for Retail Stores\\n__Digital signage__ and retail go hand-in-hand. Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience. Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores. Marketers have a unique opportunity to lean into this modern shopping behavior by delivering all aspects of online shopping in the physical space while delivering on a memorable, fun experience that inspires repeat store visits through __retail signage software__.","de":"Die Einzelhandelslandschaft verändert sich rasant und für führende Marken ist es entscheidend, den Medienlärm zu durchdringen, um Verbraucher anzuziehen und sie zu Kunden zu machen. Studien zeigen, dass 70% des menschlichen Gehirns für das Sehen verwendet werden - und Marketingtechnologie wie intelligente __digitale Beschilderung im Einzelhandel__ verbessert die Art und Weise, wie Marken Verbraucher ansprechen, den Umsatz steigern und den Markenwert beeinflussen. Beeinflussende Shopper-Erlebnisse müssen durch eine wirkungsvolle digitale Kommunikation über Digital Signage für den Einzelhandel unterstützt werden - um die Aufmerksamkeit und das Handeln der Shopper zu fördern. Scala versorgt Millionen von digitalen Displays im Einzelhandel mit Retail-Signage-Software auf der ganzen Welt und führt damit die Welle der Transformation im stationären Handel an. \\n\\n### __Digital Signage für Einzelhandelsgeschäfte__\\n__Digital Signage__ und Einzelhandel gehen Hand in Hand. Digitale Marketinglösungen eröffnen Einzelhandelsgeschäften die Möglichkeit, mit dem E-Commerce gleichzuziehen - um größere Marktanteile zu kämpfen, indem sie Elemente des Online-Shoppings in den Laden bringen - und gleichzeitig ein einprägsames, personalisiertes Einkaufserlebnis zu bieten. Bevor sie ein Geschäft betreten, haben Käufer grenzenlosen Zugriff auf Informationen wie Bewertungen, Preisvergleiche und umfangreiche Produktdetails. Sie wissen, dass ihr Einkaufserlebnis online relativ bequem und informativ sein wird. Dennoch kommen die Kunden immer noch in die Ladengeschäfte. Marketingprofis haben die einmalige Chance, sich dieses moderne Einkaufsverhalten zunutze zu machen, indem sie alle Aspekte des Online-Shoppings im physischen Raum anbieten und gleichzeitig mit Hilfe von __Retail-Signage-Software__ ein einprägsames, unterhaltsames Erlebnis schaffen, das zu wiederholten Besuchen im Geschäft anregt. ","en-US":"The retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart __retail digital signage__ elevates the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication through  digital signage for retail  — driving shopper attention and action. Scala powers millions of retail digital displays with retail signage software around the world, leading the wave of transformation in brick and mortar stores.\\n\\n### __Digital Signage for Retail Stores__\\n__Digital signage__ and retail go hand-in-hand. Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience. Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores. Marketers have a unique opportunity to lean into this modern shopping behavior by delivering all aspects of online shopping in the physical space while delivering on a memorable, fun experience that inspires repeat store visits through __retail signage software__.","fr":"L’environnement du commerce de détail évolue rapidement et, pour les grandes marques, il est essentiel d’attirer les consommateurs et de les transformer en clients. Plusieurs études ont démontré que, 70% du cerveau humain est utilisé pour notre capacité «visuelle». Les technologies marketing telles que les systèmes d’affichage digitaux intelligents renforcent la relation entre les marques et les consommateurs, stimulent les ventes et impactent la valeur de la marque. Les expériences d\'achat marquantes doivent être alimentées par une stratégie de communication digitale percutante afin d’attirer l\'attention de l’acheteur et l’inciter à l\'action. Scala gère des millions de systèmes d’affichage digital dans le monde entier: accompagner, influencer et mener la transformation globale du commerce de détail physique.\\n\\nLes solutions de marketing digital offrent aux magasins physiques la possibilité d\'être sur un pied d\'égalité avec le e-commerce, en concurrence pour gagner des parts de marché. Ceci en capitalisant sur les atouts du commerce en ligne et en les transférant vers le magasin physique, tout en offrant un parcours d\'achat personnalisé et mémorable. Avant d\'entrer dans un magasin, les acheteurs ont un accès illimité à des informations telles que les critiques et commentaires, la comparaison de prix et les caractéristiques détaillées des produits. Ils savent que leur expérience d\'achat en ligne sera relativement pratique et instructive. Pourtant, les acheteurs continuent de se déplacer en magasin. Les marketeurs ont là une occasion unique de s\'appuyer sur ce nouveau comportement d\'achat, en offrant tous les aspects de l’achat en ligne au sein de l\'espace physique de vente, tout en proposant une expérience mémorable et ludique, entraînant des visites fréquentes et répétées dans les magasins.","in":"## Smart Retail for Customer Engagement\\nThe retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart __retail digital signage__ elevates the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication through  [digital signage for retail ](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/) — driving shopper attention and action. Scala powers millions of retail digital displays with retail signage software around the world, leading the wave of transformation in brick and mortar stores.\\n\\n## Digital Signage for Retail Stores\\n__Digital signage__ and retail go hand-in-hand. Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience. Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores. Marketers have a unique opportunity to lean into this modern shopping behavior by delivering all aspects of online shopping in the physical space while delivering on a memorable, fun experience that inspires repeat store visits through __retail signage software__.","ja":"## 顧客エンゲージメントのためのスマートリテール\\n小売業界は急速に変化しており、主要ブランドにとって、膨大なメディアノイズから自社に関心を持ってもらい、いかに顧客になってもらうかが鍵になっています。\\n調査によると、人間の脳の70％が視覚に使用されており、スマートリテールデジタルサイネージなどのマーケティングテクノロジーは、消費者を引きつけ、売り上げを拡大し、ブランド価値に影響を与える手段をさらに向上します。\\n影響力の大きな顧客の体験は、小売業向けのデジタルサイネージを介したインパクトのあるデジタルコミュニケーションによってさらに強化することができます。\\nこれにより、購買客の注目が高まり行動が促されされます。\\nScalaによって、世界中で何百万もの小売業のデジタルディスプレイがリテールサイネージソフトウェアで稼働しており、実店舗の変革の波をリードしています。\\n\\n## 小売店向けデジタルサイネージ\\nデジタルサイネージと小売業の関係は非常に密接です。デジタルマーケティングソリューションは、小売店にeコマースとの競争の機会を提供します。オンラインショッピングの要素を実店舗に取り入れることで、市場シェア拡大のために競争力を強化しつつ、心に残るパーソナライズされた購買体験を提供します。\\n購買客は、店舗に入る前に、レビュー、価格比較、商品詳細などの情報に制限なしでアクセスすることができます。購買客の多くは、オンラインでの購買体験が非常に便利で有益であることを認識していますが、小売店にも訪問しています。マーケッターは、実店舗でオンラインショッピング同様の利点を提供することで、昨今の市場にマッチした購買行動に適応し、リテールサイネージソフトウェアによって繰り返し来店したいと思えるような、印象に残る楽しい体験を提供することができます。","sg":"## Smart Retail for Customer Engagement\\nThe retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart __retail digital signage__ elevates the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication through  [digital signage for retail ](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) — driving shopper attention and action. Scala powers millions of retail digital displays with retail signage software around the world, leading the wave of transformation in brick and mortar stores.\\n\\n## Digital Signage for Retail Stores\\n__Digital signage__ and retail go hand-in-hand. Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience. Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores. Marketers have a unique opportunity to lean into this modern shopping behavior by delivering all aspects of online shopping in the physical space while delivering on a memorable, fun experience that inspires repeat store visits through __retail signage software__."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7LSZtarcELjpLQN1DvdIhj","type":"Entry","createdAt":"2019-04-29T12:17:00.920Z","updatedAt":"2021-07-20T02:46:18.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":25,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-headertitle"},"title":{"en-US":"Industries","fr":"Industries","ja":"業種","nl":"industrieen"},"description":{"en-US":"We partner with you to determine the best solution for the successful outcome of your project, continuing the partnership through extending the return on investment.","fr":"Nous déterminons ensemble les meilleures solutions à appliquer pour garantir le succès de votre projet et poursuivons ce partenariat par la recherche du meilleur retour sur investissement possible.","ja":"プロジェクトを成功させるための適切なソリューションをお客様との協業により決定し、投資収益率を高めることでパートナーシップを継続。"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3EIR25GCkFaGb6dHCG5xTt","type":"Entry","createdAt":"2021-02-04T09:30:04.992Z","updatedAt":"2021-07-19T09:46:05.876Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-big-image-2"},"title":{"en-US":"Select the right size for your business","ja":"ビジネスに適したサイズを選択してください"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3kHEmsOtNRviPkepFmJrkj"}}},"description":{"en-US":"__LINQ tablets come in a range of sizes to suit your business needs.\\nMain sizes available: 11.6”, 15.6”, 21.5”.__\\n\\nOther Sizes 32’’, 43’’ & 55’’.","ja":"__LINQタブレットには、ビジネスニーズに合わせてさまざまなサイズがあります\\n主なサイズ：11.6インチ、15.6インチ、21.5インチ__\\n\\nその他のサイズ32インチ、43インチ、55インチ"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2SyCqkm0SfvtQWy6WBSTDf","type":"Entry","createdAt":"2020-12-01T10:57:43.962Z","updatedAt":"2021-07-13T15:01:47.455Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-43"},"title":{"en-US":"43\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}},{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 43” Pro Touch Series | |\\n| __Power__ |\\t100-240V~50/60Hz AC, Output: 12V DC Screw Lock | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t43\\" IPS, 1920 x 1080, 450 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Four 5W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 400 x 200 mm | |\\n| __Dimensions__ | 1005.6 x 599.92 x 63.5 mm / 39.59 x 23.61 x 2.5 in | |\\n| __Net Weight__ | 24.1 kgs / 53.13 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 43\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_43_touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jHR6leIKzEq7YdGdC6sU6","type":"Entry","createdAt":"2020-12-01T10:52:53.633Z","updatedAt":"2021-07-13T14:44:30.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-32"},"title":{"en-US":"32\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}},{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 32” Pro Touch Series | |\\n| __Power__ |\\t100-240V~50/60Hz AC, Output: 12V DC Screw Lock | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t32\\" IPS, 1920 x 1080, 500 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Four 5W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 200 x 200 mm and VESA 200 x 100 mm | |\\n| __Dimensions__ | 750 x 444 x 40 mm / 29.53 x 17.48 x 1.58 in | |\\n| __Net Weight__ | 12.5 kgs / 27.56 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 32\\" Pro Touch__ |  <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_32_touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2TALp8pwc2SeLQpOmDqURt","type":"Entry","createdAt":"2019-05-24T17:26:56.074Z","updatedAt":"2021-07-06T15:50:37.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Finance Column 2"},"description":{"au":"## Display Branch-Specific Content using Bank Digital Signage\\nScala has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Our digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time.\\n\\n## Deliver Personalised Offers & Services Using Real-time Analytics\\nIn-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure [digital signage network](https://www.scala.com/au/products/software/), __digital signage in retail banking__ opens opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through our in-house analytics platform, banks can learn deeply about their customers’ patterns, behaviors and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch location. Using data to personalize marketing across all __bank signage__, branches can improve operations via real-time analytics and reporting.","de":"__Anzeige filialspezifischer Inhalte über Digital Signage__\\nScala verfügt über die Instrumente und das Fachwissen, um Retail-Banking-Standorte dabei zu unterstützen, ihre Markenkommunikation neu zu erfinden, indem sie diese Erlebnisse in der Filiale nahtlos bereitstellen und das Institut als vertrauenswürdigen Finanzberater stärken. Unsere Technologie für digitales Engagement im Finanzbereich verbessert nachweislich das Kundenerlebnis, steigert die Markenrelevanz und Produktwahrnehmung, während sie gleichzeitig das Verhalten verändert und einen ROI liefert. Wir bieten die Plattform, mit der Retail-Banker diese digitalen Erlebnisse einfach erstellen und zentral verwalten können. Gleichzeitig behalten sie die Flexibilität, sich schnell und in Echtzeit an lokale Geschäftsbedingungen und Publikumsvorlieben anzupassen. \\n\\nFilialkunden verlagern ihre Präferenzen auf digitale Kanäle, wenn Banken in der Lage sind, Produkte und Dienstleistungen mit maßgeschneiderten, relevanten Inhalten anzubieten. Über ein stabiles, sicheres Digital-Signage-Netzwerk hinaus eröffnet Digital Signage im Retailbanking die Möglichkeit, treuen Kunden ein persönliches Filialerlebnis auf Concierge-Niveau zu bieten. Durch unsere firmeneigene Analyseplattform können Banken tiefgreifende Erkenntnisse über die Aktionsmuster, das Verhalten und die Vorlieben ihrer Kunden gewinnen und dann personalisierte Angebote und Dienstleistungen auf der Grundlage umfangreicher Online-/Offline-Kundenprofile und des Standorts in der Filiale bereitstellen. Durch die Verwendung von Daten zur Personalisierung des Marketings auf allen Bankschildern können die Filialen ihre Abläufe durch Echtzeit-Analysen und Berichte verbessern.","en-US":"__Display Branch-Specific Content using Digital Signage__\\nScala has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Our digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time.\\n\\nIn-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure digital signage network, digital signage in retail banking opens opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through our in-house analytics platform, banks can learn deeply about their customers’ patterns, behaviors and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch location. Using data to personalize marketing across all digital signage systems, branches can improve operations via real-time analytics and reporting.","fr":"Scala dispose des outils et de l\'expertise nécessaires pour aider les banques à réinventer la communication de leur marque en proposant des expériences fluides et en renforçant la confiance dans le rôle de conseiller financier de l’agence. Il a été prouvé que notre technologie numérique pour la finance améliore l\'expérience client, stimule la perception de la marque et la connaissance des produits, tout en modifiant les comportements et en générant un retour sur investissement (ROI). Nous fournissons aux agences la plateforme qui leur permettra de facilement créer et gérer de façon centralisée le déploiement de ces expériences numériques tout en conservant la flexibilité nécessaire pour s’adapter, en temps réel, aux conditions commerciales locales et aux préférences du public.\\n\\nLes clients d’agences physique préfèrent les canaux numériques lorsque les banques sont en mesure de personnaliser leurs produits et services en ligne avec du contenu pertinent. Au-delà d\'un réseau stable et sécurisé, l\'affichage numérique installé dans l’agence ouvre des opportunités pour proposer des expériences de services bancaires personnalisés hauts-de-gamme aux clients fidèles. Grâce à notre plateforme d\'analyse interne, les banques peuvent en apprendre davantage sur les schémas, les comportements et les préférences de leurs clients ; elles pourront ensuite proposer des offres et des services personnalisés en fonction de profils de clients renseignés, qu’ils soient en ligne ou en agence, et de l\'emplacement de l’agence. En utilisant les données pour personnaliser le marketing par le biais de l’affichage en agence, on peut améliorer les opérations grâce à des analyses et des rapports en temps réel.","in":"## Display Branch-Specific Content using Bank Digital Signage\\nScala has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Our digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time.\\n\\n## Deliver Personalised Offers & Services Using Real-time Analytics\\nIn-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure [digital signage network](https://www.scala.com/in/products/software/), __digital signage in retail banking__ opens opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through our in-house analytics platform, banks can learn deeply about their customers’ patterns, behaviors and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch location. Using data to personalize marketing across all __bank signage__, branches can improve operations via real-time analytics and reporting.","sg":"## Display Branch-Specific Content using Bank Digital Signage\\nScala has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Our digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time.\\n\\n## Deliver Personalised Offers & Services Using Real-time Analytics\\nIn-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure [digital signage network](https://www.scala.com/sg/products/software/), __digital signage in retail banking__ opens opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through our in-house analytics platform, banks can learn deeply about their customers’ patterns, behaviors and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch location. Using data to personalize marketing across all __bank signage__, branches can improve operations via real-time analytics and reporting."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Bd3wJ7Yzp9EZbtDBPhMZU","type":"Entry","createdAt":"2019-05-24T17:26:28.626Z","updatedAt":"2021-07-06T15:49:41.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Finance Column 1"},"description":{"au":"## Evolve the In-Branch Experience with Financial Digital Signage Solutions\\nFrom the customer service counter and back office to the branch drive thru, marketing technology and financial __digital signage solutions__ are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. [Digital signage in retail banking](https://www.scala.com/au/news/scala-announces-marketing-technology-and-digital-signage-hardware-solutions-on-display-at-ise-2020/) — from street-facing screens to touch screen kiosks, counter displays and mobile — has been proven to capture customers’ attention and increase their recall of information, branding and services promoted. It has also shown to consistently increase the customer’s likelihood to recommend what they’ve seen to friends and family up to 86% when they are exposed to __digital bank signage__ in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keeping that information flowing.\\n\\n## Inform, Entertain and Guide Bank Customers \\nScala’s marketing technology improves the experience across all customer interactions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. __Outdoor digital bank signage__ helps guide customers through the drive thru ATM service while community boards located inside the bank keep guests informed on local neighborhood announcements and news. __Digital signage for financial institutions__ provides the means to entertain and inform customers, reinforcing a sense of community, loyalty and trust in their bank. Studies show that when a branch features __financial digital signage__, 87% of customers say their bank is trustworthy and 90% say their bank is experienced.","de":"__Entwickeln Sie das Erlebnis in der Filiale weiter__ \\nVom Kundenservice-Schalter über das Back-Office bis hin zum Drive-Through in der Filiale - Marketing-Technologie und Digital-Signage-Lösungen für den Finanzbereich sind ein zuverlässiger Weg, um Kunden in der Bankfiliale zeitnah mit relevanten Informationen zu versorgen. Digital Signage im Retailbanking - von straßenseitigen Bildschirmen bis hin zu Touchscreen-Kiosks, Schalterdisplays und mobilen Geräten - fesselt nachweislich die Aufmerksamkeit der Kunden und steigert ihre Erinnerung an die beworbenen Informationen und Dienstleistungen und das Branding. Es hat sich auch gezeigt, dass die Wahrscheinlichkeit, dass Kunden das Gesehene an Freunde und Familie weiterempfehlen, um bis zu 86% steigt, wenn sie in der Filiale mit digitaler Bankbeschilderung konfrontiert werden. In der Finanzwelt, in der zeitkritische Informationen ständig aktualisiert werden, ist eine stabile digitale Plattform unerlässlich, um diese Informationen im Fluss zu halten. \\n\\nDie Marketing-Technologie von Scala verbessert das Erlebnis bei allen Kundeninteraktionen in der Bankfiliale - Geldautomaten-Bildschirme können personalisierte Nachrichten an einen einzelnen Benutzer anzeigen, Selbstbedienungs-Kiosks bieten Komfort und Schnelligkeit im Service, und großflächige Videowände können Finanznachrichten streamen, aktuelle Tarife und Dienstleistungen hervorheben und so eine unmittelbare Wirkung erzielen, indem sie die wahrgenommenen Wartezeiten reduzieren. Die digitale Beschilderung im Außenbereich der Bank hilft den Kunden bei der Bedienung des Drive-Through-Geldautomaten, während die Tafeln im Inneren der Bank die Gäste über Ankündigungen und Neuigkeiten aus der Nachbarschaft informieren. Digital Signage für Finanzinstitute bietet die Möglichkeit, Kunden zu unterhalten und zu informieren und so das Gemeinschaftsgefühl, die Loyalität und das Vertrauen in ihre Bank zu stärken. Studien zeigen, dass 87% der Kunden ihre Bank als vertrauenswürdig und 90% als erfahren einschätzen, wenn eine Filiale mit digitaler Beschilderung für den Finanzbereich ausgestattet ist. ","en-US":"__Evolve the In-Branch Experience__\\nFrom the customer service counter and back office to the branch drive thru, marketing technology and financial digital signage solutions are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. Digital signage in retail banking — from street-facing screens to touch screen kiosks, counter displays and mobile — has been proven to capture customers’ attention and increase their recall of information, branding and services promoted. It has also shown to consistently increase the customer’s likelihood to recommend what they’ve seen to friends and family up to 86% when they are exposed to digital bank signage in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keeping that information flowing.\\n\\nScala’s marketing technology improves the experience across all customer interactions using digital banking solutions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. Outdoor digital bank signage helps guide customers through the drive thru ATM service while community boards located inside the bank keep guests informed on local neighborhood announcements and news. Digital signage for financial institutions provides the means to entertain and inform customers, reinforcing a sense of community, loyalty and trust in their bank. Studies show that when a branch features financial digital signage, 87% of customers say their bank is trustworthy and 90% say their bank is experienced.","fr":"Du guichet au back-office de l’agence en passant par le drive, les solutions d’affichage digital et de technologie marketing pour la finance sont un moyen fiable de fournir avec précision des informations pertinentes et opportunes aux clients de l’agence. Depuis les écrans donnant sur la rue jusqu’aux kiosques ou bornes à écran tactile, aux présentoirs de comptoir en passant par les mobiles, il a été prouvé que l\'affichage digital dans l’agence bancaire capte l\'attention des clients et les informe sur la marque et les services proposés. Il a également été démontré que la probabilité que les clients recommandent ce qu\'ils ont vu à leurs amis et à leur famille monte à 86% lorsqu\'ils sont exposés à l\'affichage numérique en agence bancaire. Dans le monde financier, où le facteur temps est critique et où les informations sont constamment mises à jour, une plateforme numérique stable est essentielle pour maintenir la circulation de ces informations.\\n\\nLa technologie marketing de Scala améliore l\'expérience client dans toutes ses interactions avec l’agence bancaire - les distributeurs automatique peuvent afficher des messages personnalisés pour un seul utilisateur, les kiosques ou bornes libre-service offrent fluidité et rapidité de service et les grands murs d’images peuvent diffuser des informations financières, signaler les taux et les services en cours, avec un impact immédiat sur la réduction des temps d\'attente perçus. La signalétique digitale extérieure permet de guider les clients du drive vers le guichet automatique tandis que les écrans situés à l\'intérieur de la banque tiennent les clients informés des nouvelles locales. L\'affichage numérique pour la finance procure les moyens de divertir et d\'informer les clients et renforce leur sentiment d’appartenance, leur fidélité et leur confiance. Des études montrent que lorsqu\'une agence installe une signalétique digitale financière, 87% des clients disent que leur banque est digne de confiance et 90% qu’elle est compétente.","in":"## Evolve the In-Branch Experience with Financial Digital Signage Solutions\\nFrom the customer service counter and back office to the branch drive thru, marketing technology and financial __digital signage solutions__ are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. [Digital signage in retail banking](https://www.scala.com/in/news/scala-announces-marketing-technology-and-digital-signage-hardware-solutions-on-display-at-ise-2020/) — from street-facing screens to touch screen kiosks, counter displays and mobile — has been proven to capture customers’ attention and increase their recall of information, branding and services promoted. It has also shown to consistently increase the customer’s likelihood to recommend what they’ve seen to friends and family up to 86% when they are exposed to __digital bank signage__ in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keeping that information flowing.\\n\\n## Inform, Entertain and Guide Bank Customers \\nScala’s marketing technology improves the experience across all customer interactions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. __Outdoor digital bank signage__ helps guide customers through the drive thru ATM service while community boards located inside the bank keep guests informed on local neighborhood announcements and news. __Digital signage for financial institutions__ provides the means to entertain and inform customers, reinforcing a sense of community, loyalty and trust in their bank. Studies show that when a branch features __financial digital signage__, 87% of customers say their bank is trustworthy and 90% say their bank is experienced.","sg":"## Evolve the In-Branch Experience with Financial Digital Signage Solutions\\nFrom the customer service counter and back office to the branch drive thru, marketing technology and financial __digital signage solutions__ are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. [Digital signage in retail banking](https://www.scala.com/sg/news/scala-announces-marketing-technology-and-digital-signage-hardware-solutions-on-display-at-ise-2020/) — from street-facing screens to touch screen kiosks, counter displays and mobile — has been proven to capture customers’ attention and increase their recall of information, branding and services promoted. It has also shown to consistently increase the customer’s likelihood to recommend what they’ve seen to friends and family up to 86% when they are exposed to __digital bank signage__ in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keeping that information flowing.\\n\\n## Inform, Entertain and Guide Bank Customers \\nScala’s marketing technology improves the experience across all customer interactions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. __Outdoor digital bank signage__ helps guide customers through the drive thru ATM service while community boards located inside the bank keep guests informed on local neighborhood announcements and news. __Digital signage for financial institutions__ provides the means to entertain and inform customers, reinforcing a sense of community, loyalty and trust in their bank. Studies show that when a branch features __financial digital signage__, 87% of customers say their bank is trustworthy and 90% say their bank is experienced."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7M3bQdiatq11kTZ0sKUrvw","type":"Entry","createdAt":"2021-02-04T09:21:10.684Z","updatedAt":"2021-07-05T03:34:44.752Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-facts"},"title":{"en-US":"Key benefits of LINQ tablets","ja":"LINQタブレットの主な特長"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6DVaDpThIZajCjbF8J0Vnb"}},{"sys":{"type":"Link","linkType":"Entry","id":"6WWfUUw5zTjVIre3SDvjli"}},{"sys":{"type":"Link","linkType":"Entry","id":"2WQDhgCskLw9NFq1oQECjW"}},{"sys":{"type":"Link","linkType":"Entry","id":"rsUl87elaenFlTryCl05P"}},{"sys":{"type":"Link","linkType":"Entry","id":"2EYO8LfBG80bxwYCgfyRq2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1VXX74gNM1FFwzxKp6RBIf","type":"Entry","createdAt":"2021-02-04T09:16:03.942Z","updatedAt":"2021-07-05T03:33:23.135Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-media-paragraph-2"},"title":{"en-US":"Increase customer engagement to drive sales","ja":"顧客エンゲージメントを高めて売上を伸ばします"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4nKN1OHCIpgGCoX0nNsCRh"}}},"description":{"au":"LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, [quick service restaurants (QSR)](https://www.scala.com/au/industries/quick-service-restaurants/), hospitality, [healthcare](https://www.scala.com/au/industries/healthcare/), banking, [transportation](https://www.scala.com/au/industries/transportation/) and grocery.","en-US":"LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, quick service restaurants (QSR), hospitality, healthcare, banking, transportation and grocery.","in":"LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, [quick service restaurants (QSR)](https://www.scala.com/in/industries/quick-service-restaurants/), hospitality, [healthcare](https://www.scala.com/in/industries/healthcare/), banking, [transportation](https://www.scala.com/in/industries/transportation/) and grocery.","ja":"LINQタブレットは、小売、ファーストフード店、ホスピタリティ、ヘルスケア、金融、交通機関、食料品店などのさまざまな現場で、デジタルサイネージコンテンツを配信し、商品検索の自動化、リコメンドを促進し、顧客満足度を向上させ、顧客エンゲージメントを高める理想的なPOSソリューションです。","sg":"LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, [quick service restaurants (QSR)](https://www.scala.com/sg/industries/quick-service-restaurants/), hospitality, [healthcare](https://www.scala.com/sg/industries/healthcare/), banking, [transportation](https://www.scala.com/sg/industries/transportation/) and grocery."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4tvoZyQaKQBWSzY3fQAf8t"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2kgFoj3gSClxSIHhFh5ySf","type":"Entry","createdAt":"2021-02-04T09:13:55.461Z","updatedAt":"2021-07-05T03:30:05.957Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-media-paragraph-1"},"title":{"en-US":"Create best-of-class immersive digital experiences","ja":"クラス最高レベルの没入型デジタル体験を作り出します"},"description":{"en-US":"Create highly personalised bespoke consumer experiences and manage content across multiple locations. LINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics. In addition, an integrated, robust content management system offers media scheduling and application, content and device management across different locations. ","ja":"高度にパーソナライズされたオーダーメイドの消費者体験を作成し、複数の場所でコンテンツを管理します。 LINQタブレットには、前面カメラと統合モバイルセンサーが搭載されており、消費者の検出と層別化が可能です。 統合された堅牢なコンテンツ管理システムは、メディアのスケジューリングおよびアプリケーション、コンテンツ、デバイスの管理を複数の場所で行うことができます。"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5kgPfUmnNfQTflFqANwmQP"}},{"sys":{"type":"Link","linkType":"Entry","id":"5vwSATmcEAzvNjhUGoC6TO"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1yJSthqh5kgs8ccHKSDhrU","type":"Entry","createdAt":"2021-02-04T09:11:56.288Z","updatedAt":"2021-07-05T03:28:27.390Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-hero"},"title":{"en-US":"All-in-one intelligent tablets","ja":"オールインワンのインテリジェントタブレット"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3OArWV1yFCieNGd2GklHFE"}}},"description":{"en-US":"Developed and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. 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","ja":"LINQタブレットは、顧客エンゲージメントの専門家により開発および構築され、パワフルなパフォーマンスと丈夫なデザインを組み合わせ、クラス最高レベルの没入型デジタル体験を　\\n提供します。LINQタブレットは、制限事項の多い環境での継続的な業務利用に耐えるように設計されており、POS ( point of sale )、デジタルカタログ、デジタルサイネージ、　\\nセルフサービスキオスク端末、インタラクティブなガイド付き販売ソリューションなどのアプリケーション向けに最適化されています。"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2LHrsMO4AwKDdk0YnfE08v","type":"Entry","createdAt":"2021-07-01T12:02:20.709Z","updatedAt":"2021-07-02T07:08:01.512Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-header-mobile"},"title":{"en-US":"EDUCATION DIGITAL SIGNAGE"},"subtitle":{"en-US":"DIGITAL SIGNAGE SOLUTIONS FOR SCHOOLS & UNIVERSITIES"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"68plmGSmm1GfCgPD1CKoyp"}},{"sys":{"type":"Link","linkType":"Entry","id":"35U6kSmXviwV2oehJEyrxj"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YnVEkHQGAHdD19RMS7itr","type":"Entry","createdAt":"2021-06-22T13:52:40.299Z","updatedAt":"2021-07-02T07:03:58.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-featured-products"},"title":{"en-US":"Other Recommended Products"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1zK4HHEZ8gyNLwqhXEKK1j"}},{"sys":{"type":"Link","linkType":"Entry","id":"4jdN7AFXQxtBhdZbhAlGRq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7meeUZA56Qrr1BMFZWZCbx","type":"Entry","createdAt":"2021-06-21T07:34:17.811Z","updatedAt":"2021-07-02T06:52:37.987Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-key-use-case"},"title":{"en-US":"Key Use Cases"},"buttonTitle":{"en-US":"DISCOVER MORE"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3eGLu3BOTzjaK7eJt4GL7q"}},{"sys":{"type":"Link","linkType":"Entry","id":"34z9CBIO6eTzavarhIGxFS"}},{"sys":{"type":"Link","linkType":"Entry","id":"66kj66I9FoAgxY3e8v7hPY"}},{"sys":{"type":"Link","linkType":"Entry","id":"2sjSer8y7t6HUyOTMpBtMO"}},{"sys":{"type":"Link","linkType":"Entry","id":"4tdgcA8IoitOC9ZOe3L20s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4KuIjq6brYHU82PAbhV6g5","type":"Entry","createdAt":"2021-07-01T15:13:57.632Z","updatedAt":"2021-07-01T15:18:46.814Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Key Elements of an Integrated Digital Signage System - Text Block"},"title":{"en-US":"Key Elements of an Integrated Digital Signage System"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2KIiNt7kuMZy0jGXBJwrJm"}}},"description":{"en-US":"From retail stores to menus and outdoor displays, a strategic, integrated digital signage system can help you manage your digital signage campaigns, while attracting and retaining customers. \\n\\nMany businesses have questions about the technology, and whether it’s the right solution to adopt. \\n\\nWhat are the key elements of a digital signage solution? \\nWhat are the benefits and best practices for network deployments?\\nAre there any particular considerations when evaluating technology partners?\\n\\nIn this post, we’ll cover the basics, , key components, digital signage best practices, software compatibility, benefits of an integrated system.\\n\\n### __What is a digital signage system?__\\n\\nSimply defined, a digital signage system comprises a centrally operated content management system and digital screens to display content across its network. This can be found in many forms — from retail store window displays to service counter displays in retail banking, video walls in corporate lobbies, indoor or drive thru digital menu boards and more. \\n\\nIt’s also important to delineate the difference between a standalone digital display and innovative digital signage connected to a content management platform that enables scale, messaging customization, real-time updating, and draws attention from audiences. \\n\\n### Reasons to use a digital signage system \\nToday, businesses and brands need to compete for the attention of their customers -- many of whom spend a lot of their time looking at their smartphone screens all day. \\n\\nWhile there is a great opportunity to engage with consumers through their smartphones, large and small format digital signage provides an opportunity for businesses to engage with customers while building evocative brand experiences and brand loyalty. Digital signage can cut through the noise that mobile and traditional advertising often creates for consumers. Consistently, senior marketers report seeing better brand recall, recognition and interaction through enriched and meaningful content. \\n\\nOther key reasons to utilize a digital signage system include:\\n\\n- Increase in sales and brand awareness \\n- Higher levels of custom customer engagement  \\n- Modernization of the physical space \\n- Enhanced automation, self-service \\n- Mitigate friction in the customer experience  \\n\\nDigital signage also improves overall experience outside the traditional four walls of stores, restaurants and banks. By extending the experience outside, retailers and marketers are using digital signage in solutions from traditional drive thrus to new curbside pickup experiences and designated pickup areas, all enhanced with digital signs. [Drive-thru digital menu boards](https://www.stratacache.com/en/news/resources/why-use-a-digital-drive-thru-menu-board/) offer other advantages like increased relevance, dayparting, updating offerings in real time, and personalization -- all benefits for organizations to increase customer engagement and sales.\\n\\n### Key components to an Integrated System\\n\\nDigital signage systems vary in features and scalability, and it is important to work with a partner who can support your project, at scale, as well as have the expertise to facilitate the transition. Here are some key common components to what makes up the system. \\n\\n__*Digital Display*__ -- This is the screen that displays the content to the viewing audience. Typically, the screen is a flatscreen like a TV, LCD or LED-type display. Displays can be standalone kiosks or mounted on the wall or other areas. Some solution providers offer interactive modalities such as touchscreen or photo-lens for immersive experiences. \\n\\n*__Passive and Interactive Tablets__*-- Commercial-grade tablets are used to deliver digital signage content in a variety of use cases in retail, quick service restaurants, banking, transformation, grocery, and other scenarios. These tablets differ from consumer electronics in that they are ruggedized for 24/7 use and are available in a wide range of large format sizes. Commercial tablets can provide multiple ways for a business to connect with the customer as well as integrating functionality such as payment processing, barcode scanning, communications, and mobile sensors. Some tablets can be passive with their display of content while other touchscreen tablets can feature a range of interactive customer experiences. \\n\\n__*Digital Signage Software*__ -- The software helps manage the content that is displayed. And in doing so, some software can organize, personalize, schedule, deliver and monitor that content accordingly. Look for a software solution that is centrally managed or locally updatable to help you easily and quickly manage/update your content. Ability to scale with your project is important as well. \\n\\n__*Media Player*__ -- The media player is the hardware that drives the digital content to the display screen. It’s basically a computer, which is powered by the signage software, to deliver the content to the display. \\n\\n__*Rich Media Content*__ -- This is the actual digital message you are communicating via your digital signage system, and a content strategy with clearly defined goals is key to a successful digital signage network. Content is the core of the digital signage experience as it is the way for a business to connect with the viewing audience. Consider partnering with a provider who can offer creative best practices to maximize your investment in digital signage technology. \\n\\nWhile there are other components, which may include the signage system hardware and sensors, the above elements are the crux of what makes up a digital display system.\\n\\n### Digital Signage Best Practices \\n\\nDeploying digital signage systems requires a strategic approach to help you maximize your signage efforts. The following are six best practices to consider when using digital signage.\\n\\n__*#1. Make it legible*__ -- Your message is often viewed by your audience at a glance and from a distance. Make it easy for them to see and comprehend your message. Keep in mind that signage in lobbies is usually 5-10 feet away while signage in areas such as data centers can be up to 30 feet away. \\n\\n*__#2. Make it accessible --__ *Increasing readability means increasing accessibility -- for all of your audience. Text should be large enough that it can be read from a reasonable distance. \\n\\n*__#3. Study the location__* -- It’s important to know where your audience is viewing your digital signage. For instance, corporate communication digital signage is typically viewed in transit areas or waiting/dwell areas. Knowing the viewing scenario of your audience can improve the success of your message and allow you to design content appropriately.\\n\\n__*#4. Consider graphics and animation*__ -- Make the message interesting, evocative and actionable. Designs, graphics, animation and video can enhance your message. But make sure it complements, doesn’t distract and is compliant with brand standards, complementing the corporate brand messaging strategy. \\n\\n__*#5. Create a playlist*__ -- Schedule your playlist to change according to the dynamic of the space where your signage is located. Use frequent transitions for busy areas and consider slower paced playlists that might be ideal for smaller areas.\\n\\n__*#6. Measure and fine-tune*__ -- Constant iteration, even minor tweaks or updates, can ensure that your message is always optimal and has the biggest impact. Don’t be afraid to experiment, which can help you find new ways to connect with your audience. By displaying messages and measuring success — were appropriate actions taken such as promoted items being purchased or company meetings attended — you are able to optimize your digital signage network. Defining how success is measured is an important element of a digital signage content strategy. \\n\\nFollowing these best practices can help better position your digital signage initiatives for success. \\n\\n### Digital signage software compatibility and considerations\\n\\nDigital signage software helps businesses manage the content across their display systems. While there are free software solutions within this industry, it’s advisable to consider deploying a marketplace solution vendor that can offer you more robust features. Look for a strong technology partner who has the experience and expertise to help scale your project. \\n\\nKey considerations when evaluating digital signage software solutions:\\n\\n- __Compatibility with display system__ -- Will the software be compatible with the digital signage hardware/display? \\n- __Adoption__ -- Is the interface intuitive to use or does it require a lot of onboarding and training? \\n- __Content strategy__ — What is the goal of the digital signage network and who are the team members dedicated to success and optimization? How do you define success?\\n- __Software updates__ -- What is the frequency of these updates and how does it tactically happen? \\n- __Software compatibility with existing technology__ -- Think of how this software may integrate with your other software and technology investments. \\n- __Cloud-based platform__ -- Is the solution cloud-based or not? If it is cloud-based, how secure is the system?\\n- __Range of features__ -- Some signage software is limited and doesn’t evolve. Consider teaming up with a provider that can add new features and functionality so you can make the most of your digital signage investment.\\n- __Cost__ -- Weigh the features, functionality, support and all other considerations when determining if the cost fits within your budget. \\n- __Success measurement__-- Does the solution provide a way to measure campaign effectiveness? Can the provider also make suggestions on how to improve the campaigns? You want to ensure that the solution you deploy offers metrics to not only analyze results, but then take action to improve efforts. \\n- __Technology partnership__ -- Is your provider able to deliver and support a full solution, adding value to the network. \\n\\n### Why an integrated digital signage system matters\\n\\nWhile some businesses may try to combine various technologies, it’s important to consider partnering with a solution provider who delivers an integrated digital signage system. \\n\\nAll the key components are created to work with each other, which is better than risking a system that is made of disparate technology which may not integrate properly. Ensure your investment is worthwhile. Consider that some vendors will sell you a system, or rather parts of a system, and that’s it. The technology is static, and customer support is non-existent. \\n\\nIt’s critical you partner with a solution provider -- like STRATACACHE -- that has the experience and expertise of working with businesses like yours. STRATACACHE  is dedicated to innovating technology to help customers push the digital signage industry forward.\\n\\nDiscover [how you can integrate a digital signage system into your business](https://www.stratacache.com/en/solutions/digital-signage/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Ll1ftdP4sUvQHN6ZWdR4K","type":"Entry","createdAt":"2021-02-04T09:09:40.197Z","updatedAt":"2021-07-01T02:25:51.226Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-header"},"title":{"en-US":"LINQ by Scala","ja":"LINQオールインワン<br/>インテリジェントタブレット","sg":"LINQ by Scala"},"subtitle":{"en-US":"Commercial Grade All-In-One Intelligent Tablets","ja":"業務用グレードのオールインワンインテリジェントタブレット","sg":"Commercial Grade All-In-One Intelligent Tablets"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5VadKgRNLOv3br5GtpNq7t","type":"Entry","createdAt":"2020-06-18T14:22:10.467Z","updatedAt":"2021-06-28T02:29:51.405Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-hardware-top-section"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"nLfcAdTwd4VBqsID5IHEw"}}},"description":{"au":"With more than 30 years of experience outfitting commercial spaces in every market at scale, Scala is the global leader in digital signage solutions. Retail, QSR, entertainment, medical, education and [corporate communications](https://www.scala.com/au/industries/corporate-communications/) are just a few examples of industries that can benefit from digital signage hardware solutions. We’ll work with your team from project discovery to design and installation for signage solutions that are tailored to your needs. We provide a number of in-house digital signage hardware solutions as well as third-party solutions with features to improve content generation and roll-out — including playback, large-scale player hardware and content accelerators. \\n\\nFeaturing a slim form factor, entry-level digital signage media player hardware can be fitted into any digital signage spot. Offering playback support and full device monitoring, these devices are ideal for businesses that want to provide engaging digital displays as part of their customer engagement strategy.\\n","de":"Mit mehr als 30 Jahren Erfahrung in der Ausstattung kommerzieller Räume in jedem Markt im richtigen Maßstab ist Scala der weltweit führende Anbieter von Digital Signage-Lösungen. Einzelhandel, Schnellrestaurants, Unterhaltung, Medizin, Bildung und Unternehmenskommunikation sind nur einige Beispiele für Branchen, die von Digital-Signage-Hardwarelösungen profitieren können. Wir arbeiten mit Ihrem Team von der Projektfindung bis zum Design und der Installation zusammen, um Beschilderungslösungen zu entwickeln, die auf Ihre Bedürfnisse zugeschnitten sind. Wir bieten eine Reihe von firmeneigenen Digital-Signage-Hardware-Lösungen sowie Lösungen von Drittanbietern mit Funktionen zur Verbesserung der Inhaltserstellung und -bereitstellung - einschließlich Wiedergabe, Hardware für Großplayer und Content Accelerators. \\n\\nMit ihrem schlanken Formfaktor kann die Einsteiger-Hardware für Digital-Signage-Medienplayer in jeden Digital-Signage-Spot eingebaut werden. Mit Playback-Unterstützung und vollständiger Geräteüberwachung sind diese Geräte ideal für Unternehmen, die ansprechende digitale Displays als Teil ihrer Kundenbindungsstrategie bereitstellen möchten. ","en-US":"With more than 30 years of experience outfitting commercial spaces in every market at scale, Scala is the global leader in digital signage solutions. Retail, QSR, entertainment, medical, education and corporate communications are just a few examples of industries that can benefit from digital signage hardware solutions. We’ll work with your team from project discovery to design and installation for signage solutions that are tailored to your needs. We provide a number of in-house digital signage hardware solutions as well as third-party solutions with features to improve content generation and roll-out — including playback, large-scale player hardware and content accelerators. \\n\\nFeaturing a slim form factor, entry-level digital signage media player hardware can be fitted into any digital signage spot. Offering playback support and full device monitoring, these devices are ideal for businesses that want to provide engaging digital displays as part of their customer engagement strategy.\\n","in":"With more than 30 years of experience outfitting commercial spaces in every market at scale, Scala is the global leader in digital signage solutions. Retail, QSR, entertainment, medical, education and[ corporate communications](https://www.scala.com/in/industries/corporate-communications/) are just a few examples of industries that can benefit from digital signage hardware solutions. We’ll work with your team from project discovery to design and installation for signage solutions that are tailored to your needs. We provide a number of in-house digital signage hardware solutions as well as third-party solutions with features to improve content generation and roll-out — including playback, large-scale player hardware and content accelerators. \\n\\nFeaturing a slim form factor, entry-level digital signage media player hardware can be fitted into any digital signage spot. Offering playback support and full device monitoring, these devices are ideal for businesses that want to provide engaging digital displays as part of their customer engagement strategy.\\n","ja":"Scalaは、あらゆる業界の現場で大規模に導入されてきた30年以上の経験を背景に、デジタルサイネージソリューションの世界的リーディングカンパニーです。リテール、ファーストフード、エンターテインメント、医療をはじめ、様々な分野の教育や企業コミュニケーションに、デジタルサイネージハードウェアソリューションをご活用いただいています。プロジェクトの初期段階から、ニーズに合わせたサイネージソリューションの設計と配置まで、お客様をトータルでサポートいたします。再生や大規模プレイヤーなどのハードウェア、コンテンツアクセラレータ、自社製のデジタルサイネージハードウェアソリューションの他に、コンテンツの作成と構成機能を備えたサードパーティソリューションなど多数提供しています。\\n\\nスリムな形状のエントリーレベルのデジタルサイネージメディアプレーヤーは、あらゆるデジタルサイネージスポットに取り付け可能です。再生サポートと全てのデバイス監視を可能にするこれらのデバイスは、顧客エンゲージメント戦略の一環として魅力的なデジタルディスプレイを提供したい企業に最適です。\\n","sg":"With more than 30 years of experience outfitting commercial spaces in every market at scale, Scala is the global leader in digital signage solutions. Retail, QSR, entertainment, medical, education and [corporate communications](https://www.scala.com/sg/industries/corporate-communications/) are just a few examples of industries that can benefit from digital signage hardware solutions. We’ll work with your team from project discovery to design and installation for signage solutions that are tailored to your needs. We provide a number of in-house digital signage hardware solutions as well as third-party solutions with features to improve content generation and roll-out — including playback, large-scale player hardware and content accelerators. \\n\\nFeaturing a slim form factor, entry-level digital signage media player hardware can be fitted into any digital signage spot. Offering playback support and full device monitoring, these devices are ideal for businesses that want to provide engaging digital displays as part of their customer engagement strategy.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KyzwQPDZOD670aSwSWVXh","type":"Entry","createdAt":"2021-06-21T09:49:34.935Z","updatedAt":"2021-06-23T12:10:39.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-get-in-touch"},"title":{"en-US":"Get in touch"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Nw2mTFXTpsrMosQ1WssDS"}}},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1VvAK1trp2n9EXIuhiYoQE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4eglwAE6rRnZ2wDTa6vfyz","type":"Entry","createdAt":"2021-06-23T10:21:50.518Z","updatedAt":"2021-06-23T12:07:24.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-location"},"title":{"en-US":"Select your location"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"65UE3u6MrjvXh4aWyXysj5"}}},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5r96swMfuEI9efkA3j6ONT"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2OOgsksh32W1L7o8UbcxMJ","type":"Entry","createdAt":"2021-06-21T09:36:00.384Z","updatedAt":"2021-06-22T11:07:34.313Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-industries-education-facts"},"title":{"en-US":"Key Benefits of Digital Signage in Education"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3EPgO2oxrA8MMgYYturPYe"}},{"sys":{"type":"Link","linkType":"Entry","id":"5YSK3iByeRpqDYNBy8lILk"}},{"sys":{"type":"Link","linkType":"Entry","id":"77ll7FoKll7uHRMuM7kPaH"}},{"sys":{"type":"Link","linkType":"Entry","id":"3vni4HLYgMwM6vRfdsTBxD"}},{"sys":{"type":"Link","linkType":"Entry","id":"3T4UfhUBB794VQS2jNPspu"}},{"sys":{"type":"Link","linkType":"Entry","id":"28YLFYCNjVYTUY2CFxYHuy"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6eq38Qjsk3KI6VkohDN1NR","type":"Entry","createdAt":"2021-06-17T16:20:01.982Z","updatedAt":"2021-06-17T16:20:01.982Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Taft Signs 15-Year Lease with STRATACACHE as it Continues Expansion in Dayton"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2p7K7JmC50lyBgS2Y6uISB"}}},"description":{"en-US":"__June 16, 2021__ — Taft Dayton is pleased to announce plans to expand its current office, signing a 15-year lease spanning several floors of the STRATACACHE Tower, a thirty story building in the heart of downtown Dayton owned by global marketing technology company STRATACACHE. This summer, Taft will begin renovations on the building’s 16th and 17th floors to provide a more modern and larger space for attorneys and staff. This expansion will increase Taft Dayton’s office space by 25%, an important investment that will enable the firm’s growth across the region. \\n\\nIn addition, Taft will open a 3,900 square foot Taft Center on the first floor – designed to be used for firm meetings, conferences, and events. The Taft Center supports the revitalization of Downtown Dayton, serving as a gathering place for the community. \\n\\n“Taft is growing rapidly. We have long served our clients here in STRATACACHE Tower and we are excited about the plans Chris Riegel has for the building in the future,” said Taft Dayton partner-in-charge Jennifer Hann Harrison. “This expansion will empower us to better support the community and advances our position as an employer of choice in Dayton.”\\n\\n“Downtown Dayton continues its renaissance, and STRATACACHE Tower is the keystone of the Gem City. As a hub for highly skilled creative professionals to work in a contemporary space surrounded by vibrant arts, entertainment and dining options, STRATACACHE Tower serves as the center of Dayton’s new creative class,” said Chris Riegel, CEO of STRATACACHE. “Taft’s growth as a firm and within the Tower shows their vision of investing in the communities they serve and building a best-in-class environment for their people and culture.\\n\\nAs the epicenter of the diverse downtown culture, STRATACACHE Tower is Dayton’s tallest structure and the focal point of the city’s skyline. It is widely considered the premier business location in Dayton since its opening. The property includes an on-site parking garage and surface parking, Carmen’s Deli, and other amenities. \\n\\nSTRATACACHE Tower, purchased by STRATACACHE in 2019, has been home to Taft Dayton for over a decade. Taft first opened its doors in Dayton in 2003, with a goal of hiring just seven attorneys. Today, Taft Dayton is one of the largest law firms in the area with 53 attorneys and staff members, focusing on employment and labor relations, real estate, construction, government contracts, privacy and data security, intellectual property, tax, litigation, and energy matters.\\n\\nTaft Dayton plans to complete renovations and host a grand opening in early 2022. To learn more about Taft Law and its full-service offering, visit [https://www.taftlaw.com/](https://www.taftlaw.com/). \\n\\nTo learn more about STRATACACHE visit [www.stratacache.com](https://www.stratacache.com/en/).\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4xblVNTk6Tb4thILahBywO","type":"Entry","createdAt":"2021-03-10T11:14:17.914Z","updatedAt":"2021-06-17T16:18:27.070Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_X2O_Media_and_TransMedics_Announce_Successful_Deployment"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"69e7NTSLRfNx8QvdJmy3yB"}}},"description":{"en-US":"__The Immersive Environment Supports Remote Clinical Training and Development of the TransMedics Organ Care System__\\n\\nMONTRÉAL—March 10, 2021—X2O Media, a global provider of virtual collaboration technology for enterprises, and TransMedics Inc., a medical technology company transforming organ transplantation, today announced the successful installation of the X2O Collaboration Room to provide an immersive virtual training environment to the clinical users of their life-saving Organ Care System (OCS™) technology around the world. TransMedics selected X2O Media, part of the STRATACACHE family of technology companies, to provide a purpose-built virtual collaboration room.\\nX2O Media collaborated with integrator partner IMT Global to install the custom-built hybrid virtual training room. Leveraging the X2O Collaboration Room, enables TransMedics to provide continuous high-quality education and training to their worldwide audience of transplant surgeons and clinicians.\\n“We believe that the X2O technology provides an immersive experience for our clinical users and collaborators than traditional web-conferencing platforms.  More Importantly, having the X2O Collaboration Room environment enables us to deliver our training without travel restrictions of the global pandemic and in a more efficient manner for our team and our users,” said Dr. Waleed Hassanein, CEO of TransMedics.\\n“TransMedics’ application of X2O Media’s collaboration technology is an ideal use case of how multiple cameras strategically placed in the training room improves engagement to achieve active learning. Unlike typical videoconferencing, the X2O Collaboration Room allows the attendee the freedom to select their preferred view of the medical device which naturally will captivate their interest and overall participation. We are inspired that X2O technology offers TransMedics the advanced collaboration tools to support their vital work of OCS training and sharing key transplantation research with the medical community.” said Mansour Brek, President of X2O Media.\\nX2O Media’s next-generation technology is designed with technological features such as high-definition, bi-directional audio and visual communication, interactive break-out groups, integrated collaboration tools and an intuitive user-interface provide remote participants a training experience that is both immersive and thorough.\\nLearn more about X2O Media at <a href=\\"https://www.x2omedia.com/\\" target=\\"_blank\\">www.x2omedia.com</a>. Learn more about TransMedics at <a href=\\"https://www.transmedics.com/\\" target=\\"_blank\\">www.transmedics.com</a>. \\n\\n__About X2O Media__ \\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of digital media/marketing technology companies, is headquartered in Montréal. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/x2omedia\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About TransMedics__\\nTransMedics is the world\'s leader in portable extracorporeal warm perfusion and assessment of donor organs for transplantation. Headquartered in Andover, Massachusetts, the company was founded to address the unmet need for more and better organs for transplantation and has developed technologies to preserve organ quality, assess organ viability prior to transplant, and potentially increase the utilization of donor organs for the treatment of end-stage heart, lung, and liver failure. For more information contact TransMedics at <a href=\\"mailto:info@transmedic.com\\">info@transmedic.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com/en/\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/stratacache\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a 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scheduling. | Content management services are charged as Scala manages the content creation and scheduling. |\\n\\n|      |\\n| ---------- |\\n| |\\n| No server hardware required onsite |\\n| No upfront costs |\\n| Automatic fixes, upgrades and new features available |\\n","ja":"| __SaaS__ | __m-SaaS__ |\\n| ---------- | ---------- |\\n| コンテンツ管理サービスを使用せず、クラウドでホストされるサブスクリプションベースのデジタルサイネージソリューション。 | コンテンツ管理サービスを備えた、クラウドでホストされるサブスクリプションベースのデジタルサイネージソリューション。|\\n| コンテンツの作成、管理および配布をお客様ご自身で完全にコントロール頂けます。| コンテンツの作成、管理、配信をScalaが全てサポート。 |\\n| インターネット接続があれば、いつでもどこでもデジタルサイネージネットワークを簡単に管理できます。 | Scalaがデジタルサイネージネットワークをリモートで管理するため、手間のかからないアプローチです。|\\n| インターネット接続があれば、どこからでも簡単に修正することができます。 | 24時間、365日年中無休のサポート  |\\n| コンテンツの作成とスケジュール管理を行うためのコンテンツ管理サービス費用はいただきません。 | Scalaがコンテンツの作成とスケジュールを管理するため、コンテンツ管理サービスは有料となります。 |\\n\\n|      |\\n| ---------- |\\n| |\\n| オンサイトのサーバーハードウェア不要 |\\n| 初期費用不要 |\\n| 自動修正、アップグレード、および新機能が利用可能 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Elle vous permet de personnaliser chaque aspect de votre expérience numérique. Réalisez vos objectifs, quelle que soit la taille ou l\'étendue de votre projet, tout en n\'étant limité que par votre créativité. Notre offre inclut les solutions logicielles de contenus, de signalisation numérique, de matériels conçus et identifiés par Scala, une équipe dédiée aux services de conseil, de support, d’ingénierie ainsi que notre agence marketing. \\n\\n•\\tUne communication efficace grâce à l\'intégration de différents systèmes d\'information\\n•\\tUne large gamme de matériels complémentaires incluant des systèmes d’accélération de contenus \\n•\\tUne capacité avérée à développer un projet en toute confidentialité ","ja":"Scalaデジタルサイネージ管理ソフトウェアは、柔軟性と拡張性があり、プロジェクトのサイズや範囲に依存することなく、デジタル体験のあらゆるニーズに最適なカスタマイズが可能です。\\n- 様々な情報システムの連携による効果的なコミュニケーション\\n- ディスプレイオプション、メディアプレーヤー、コンテンツアクセラレーションデバイス、業務用グレードのタブレットなど、幅広い対応ハードウェア\\n- プロジェクトのスムーズな実行や拡張を確かなものにする機能"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pcF5exg1WrIM57p943QYR","type":"Entry","createdAt":"2019-06-07T10:09:19.903Z","updatedAt":"2021-06-04T13:47:42.760Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-software-usp2"},"title":{"de":"Benutzerfreundlich","en-US":"User-friendly","fr":"Convivial","ja":"操作性"},"description":{"de":"Von der Erzeugung der Inhalte über die Erstellung von Wiedergabelisten bis hin zur Zeitplanung - Scala macht den Prozess der Bereitstellung einfach und intuitiv. \\n\\n- Planen und verteilen Sie Ihre Botschaft mühelos an einen oder sogar Tausende von Bildschirmen \\n- Gestalten und passen Sie Ihre eigenen Inhalte von Grund auf an, oder wählen Sie aus mehreren Vorlagen\\n- Zeigen Sie von Live-Feeds wie Nachrichten, Wetter, Verkehr, Finanzdaten und soziale Medien in Echtzeit \\n","en-US":"From content creation, playlist building to scheduling, Scala makes the process of deployment easy and intuitive.\\n- Schedule and deploy your message to one or even thousands of screens with ease\\n- Design and customize your own content from scratch or choose from multiple templates \\n- Display live feeds such as news, weather, traffic, financial data and social media, in real time","fr":"Scala offre une expérience conviviale complète grâce à plusieurs logiciels d\'affichage numérique, faciles à utiliser, qui permettent de concevoir, de gérer et de diffuser des contenus sur plusieurs lecteurs et affichages multimédia.\\n\\n•\\tProgrammez et déployez vos messages sur un ou des milliers d\'écrans\\n•\\tConcevez et personnalisez vos contenus avec vos outils ou choisissez parmi plusieurs modèles prédéfinis par Scala\\n•\\tAffichez en temps réel des flux d’information en direct tels que les infos, la météo, le trafic routier, les données financières ou les réseaux sociaux","ja":"Scalaの構築プロセスは容易で、コンテンツの作成はもちろん、プレイリスト作成からスケジューリングまで直感的に行うことができます。\\n- 1つから数千単位の画面まで、メッセージによって簡単に構成やスケジューリングが可能です。\\n- オリジナルコンテンツをゼロからデザインしカスタマイズすることも、複数のテンプレートから選択して作成することも可能です。 \\n- ニュース、天気、交通、経済、ソーシャルメディアなどのライブフィードをリアルタイムで表示できます。"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7wq5oNYXeLV89t5Fi6MAMW","type":"Entry","createdAt":"2019-06-07T10:08:16.817Z","updatedAt":"2021-06-04T13:10:56.234Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-software-description"},"title":{"de":"Funktionen der Digital-Signage-Software","en-US":"Digital Signage Software Features","fr":"Caractéristiques","ja":"デジタルサイネージソフトウェアの特長"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2T3SqHay7rTDLxztOwt3SJ"}}},"description":{"au":"__Digital signage__ is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.  \\n\\n__Digital signage__, powered by __digital signage software__ can be used across an array of markets including [retail](https://www.scala.com/au/industries/retail/), [quick-service restaurants](https://www.scala.com/au/industries/quick-service-restaurants/), [corporate communication](https://www.scala.com/au/industries/corporate-communications/), [finance](https://www.scala.com/au/industries/finance/), [entertainment](https://www.scala.com/au/industries/entertainment/), [automotive](https://www.scala.com/au/industries/automotive/), [healthcare](https://www.scala.com/au/industries/healthcare/), [education](https://www.scala.com/au/industries/education/) and so many more.\\n\\nThe Scala platform is trusted worldwide and:\\n\\n- Is infinitely customizable, yet simple to use out of the box\\n- Has intuitive templates and web-based interface \\n- Integrates with virtually any data or content source\\n- Is stable, scalable and proven\\n\\nOur __digital signage management system__, platform, called Scala Enterprise, allows retailers, employers and marketers to tailor communications, focusing messages for a specific audience, location and time. A centrally managed and locally updatable content management system (CMS) allows you to control and customize messaging to audiences, customers, personnel and visitors. Your network will be easier to manage as it comes with flexible scheduling options, permission-based user roles and network monitoring features. This system includes Scala Content Manager, Designer and Scala Player to provide these user-friendly capabilities for marketing and content development teams.\\n\\nAn easy-to-use playlist format allows for the organization and scheduling of content, images, videos and even live feeds such as social, weather forecasts or the news. \\n\\nFor example, in a quick service restaurant, if your menu items change throughout the day, you can use __digital signage__  for dayparting, removing and adding items as and when availability changes, or according to current local conditions such as time of day, weather or popularity or promoting limited time offers.","de":"Die Content-Manager-Software ist das Herzstück eines Digital-Signage-Netzwerks, mit dem Sie Inhalte auf einem oder Tausenden von Displays auf Knopfdruck verwalten können. Die Scala Enterprise-Plattform besteht aus Content Manager, Designer, Designer Cloud und Scala Player. Diese Komponenten arbeiten nahtlos zusammen, um ein leistungsstarkes digitales Erlebnis zu schaffen, das nur durch Ihre Kreativität begrenzt wird.","en-US":"Content manager software is the heart of a digital signage network, giving you the ability to manage content in one or thousands of displays at your fingertips. The Scala Enterprise platform consists of Content Manager, Designer, Designer Cloud and Scala Player. These components work seamlessly together to create a powerful digital experience limited only by your creativity.","fr":"## Caractéristiques\\n\\nL\'affichage digital représente plus qu’un ensemble d’outils adopté par un nombre croissant d’acteurs souhaitant communiquer. Sa puissance en termes d’information pertinente, ciblée et opportune permet aux entreprises d\'améliorer leurs offres marketing alliées à l\'expérience et au parcours client… ce qui distingue les innovateurs de ceux qui sont restés «bloqués» dans le passé.\\n\\nL\'affichage numérique, alimenté par des solutions digitales complémentaires, est utilisé par un grand nombre de secteurs, notamment la distribution, le commerce de détail, la restauration rapide, la communication d\'entreprise, l’éducation, la finance, le secteur des loisirs, l\'automobile, la santé, et bien d\'autres encore.\\n\\nLa plate-forme Scala, reconnue dans le monde entier… \\n•\\tEst personnalisable à l’infini, selon vos souhaits, dès le début de votre expérience\\n•\\tDispose de modèles prédéfinis (best practices), intuitifs et d\'une interface web\\n•\\tS\'intègre avec toutes sources de données ou de contenu\\n•\\tEst stable, évolutive et éprouvée\\n\\nNotre système de gestion de contenu d’affichage digital, la plateforme «Scala Enterprise», permet aux distributeurs, aux marketeurs et merchandiseurs, de personnaliser leur communication grâce à un ciblage spécifique de leurs messages destinés à un public, un lieu et un moment précis. Un système de gestion de contenu (CMS) géré centralement et pouvant être mis à jour localement vous permet de contrôler et de personnaliser les messages destinés aux différents publics, clients, personnel et visiteurs. Votre réseau sera plus facile à gérer, doté d\'options de programmation, de rôles d\'utilisateur basés sur les autorisations et de fonctions de surveillance du réseau. Ce système comprend «Scala Content Manager», «Designer» et «Scala Player» mis à la disposition exclusive des équipes marketing et de développement de contenu.\\n\\nDes playlists faciles à utiliser permettent d\'organiser et de programmer le contenu, les images, les vidéos et les flux en direct tels que les informations en provenance des réseaux sociaux, les prévisions météorologiques ou les infos…\\n\\nPar exemple: Dans un restaurant à service rapide, si les articles de votre menu changent tout au long de la journée, vous pouvez utiliser l\'affichage numérique pour démarrer la journée, retirer et ajouter des articles au fur et à mesure de leur disponibilité ou en fonction des conditions locales du moment telles que l\'heure de la journée, la météo ou la popularité, ou encore pour promouvoir des offres à durée limitée.","in":"__Digital signage__ is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.  \\n\\n__Digital signage__, powered by __digital signage software__ can be used across an array of markets including [retail](https://www.scala.com/in/industries/retail/), [quick-service restaurants](https://www.scala.com/in/industries/quick-service-restaurants/), [corporate communication](https://www.scala.com/in/industries/corporate-communications/), [finance](https://www.scala.com/in/industries/finance/), [entertainment](https://www.scala.com/in/industries/entertainment/), [automotive](https://www.scala.com/in/industries/automotive/), [healthcare](https://www.scala.com/in/industries/healthcare/), [education](https://www.scala.com/in/industries/education/) and so many more.\\n\\nThe Scala platform is trusted worldwide and:\\n\\n- Is infinitely customizable, yet simple to use out of the box\\n- Has intuitive templates and web-based interface \\n- Integrates with virtually any data or content source\\n- Is stable, scalable and proven\\n\\nOur __digital signage management system__, platform, called Scala Enterprise, allows retailers, employers and marketers to tailor communications, focusing messages for a specific audience, location and time. A centrally managed and locally updatable content management system (CMS) allows you to control and customize messaging to audiences, customers, personnel and visitors. Your network will be easier to manage as it comes with flexible scheduling options, permission-based user roles and network monitoring features. This system includes Scala Content Manager, Designer and Scala Player to provide these user-friendly capabilities for marketing and content development teams.\\n\\nAn easy-to-use playlist format allows for the organization and scheduling of content, images, videos and even live feeds such as social, weather forecasts or the news. \\n\\nFor example, in a quick service restaurant, if your menu items change throughout the day, you can use __digital signage__  for dayparting, removing and adding items as and when availability changes, or according to current local conditions such as time of day, weather or popularity or promoting limited time offers.","ja":"Content Managerソフトウェアは、デジタルサイネージネットワークのコアであり、数千におよぶディスプレイのコンテンツを簡単に管理する機能を備えています。 Scala Enterpriseプラットフォームは、Content Manager、Designer、Designer Cloud、Scala Playerで構成されています。 これらのコンポーネントはシームレスに連携し、どのようなニーズにもお応えできる魅力的なデジタル体験を作り出します。","sg":"Digital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.  \\n\\nDigital signage, powered by digital signage software can be used across an array of markets including [retail](https://www.scala.com/sg/industries/retail/), [quick-service restaurants](https://www.scala.com/sg/industries/quick-service-restaurants/), [corporate communication](https://www.scala.com/sg/industries/corporate-communications/), [finance](https://www.scala.com/sg/industries/finance/), [entertainment](https://www.scala.com/sg/industries/entertainment/), [automotive](https://www.scala.com/sg/industries/automotive/), [healthcare](https://www.scala.com/sg/industries/healthcare/), [education](https://www.scala.com/sg/industries/education/) and so many more.\\n\\nThe Scala platform is trusted worldwide and:\\n\\n- Is infinitely customizable, yet simple to use out of the box\\n- Has intuitive templates and web-based interface \\n- Integrates with virtually any data or content source\\n- Is stable, scalable and proven\\n\\nOur digital signage management system, platform, called Scala Enterprise, allows retailers, employers and marketers to tailor communications, focusing messages for a specific audience, location and time. A centrally managed and locally updatable content management system (CMS) allows you to control and customize messaging to audiences, customers, personnel and visitors. Your network will be easier to manage as it comes with flexible scheduling options, permission-based user roles and network monitoring features. This system includes Scala Content Manager, Designer and Scala Player to provide these user-friendly capabilities for marketing and content development teams.\\n\\nAn easy-to-use playlist format allows for the organization and scheduling of content, images, videos and even live feeds such as social, weather forecasts or the news. \\n\\nFor example, in a quick service restaurant, if your menu items change throughout the day, you can use digital signage for dayparting, removing and adding items as and when availability changes, or according to current local conditions such as time of day, weather or popularity or promoting limited time offers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2LiPssgRHJ46OBIf1dV06N","type":"Entry","createdAt":"2019-05-23T17:15:10.621Z","updatedAt":"2021-06-04T12:59:35.781Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-software-headertitle"},"title":{"de":"Scala Digital Signage Software","en-US":"Scala Digital Signage Software","fr":"Solutions logicielles de signalisation digitale Scala","ja":"Scalaデジタルサイネージソフトウェア"},"description":{"en-US":"Reliable, simple and flexible","fr":"Fiable, facile d’utilisation et finement paramétrable","ja":"高信頼性、シンプルで柔軟"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"r1FbFRHLJ6WGiogYY2Cyo","type":"Entry","createdAt":"2018-11-29T12:35:45.995Z","updatedAt":"2021-06-03T12:35:25.361Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-casestudies-headertitle"},"title":{"en-US":"Case Studies"},"description":{"en-US":"Innovative new uses for Scala Digital Signage Technology"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4EjDawKaLieJy1NPSEmklm","type":"Entry","createdAt":"2021-04-08T18:59:26.890Z","updatedAt":"2021-06-01T19:16:08.277Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"superlumin-why-superlumin.about"},"title":{"en-US":"About Us"},"description":{"en-US":"SuperLumin, part of the STRATACACHE family of technology companies, is made up of pioneers in content acceleration, digital signage industry. We continue to lead the way in digital innovation and marketing technology, helping our customers convert or better serve their customers in wide-ranging industries including retail, QSR, grocery and finance. We create intelligent visual and audience engagement solutions found on 3.1 million digital displays worldwide, we match the vision with the strategy, experience and delivery capability to make any digital project a success."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Qcmp7b6RHXxJJzO6Z9zEG","type":"Entry","createdAt":"2021-03-31T14:56:41.228Z","updatedAt":"2021-05-27T12:46:58.723Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-14"},"title":{"en-US":"DPO"},"description":{"en-US":"X2O Media prides itself in its transparency and Data Privacy. 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Through this campaign, we directly helped a 9-year-old girl from Sidney, OH, named Rozlyn, who is bravely fighting an extremely rare neurological disease.\\n\\n__Our company matched up to $25,000 in donations dollar-for-dollar to make sure that this campaign was a success.__\\nThank you to everyone who chose to personally contribute to Rozlyn’s campaign — we were proud to see our #STRATACACHEfamily hashtag take over the comment section!"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3ARD02UdioDP0qQDrDKjo0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ukqkBzzEBZPhhs25zN2O9","type":"Entry","createdAt":"2019-10-09T11:54:28.871Z","updatedAt":"2021-05-25T08:37:01.649Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sc-topics-corporate-social-responsility-case-paragraph-greengala"},"elementType":{"en-US":"section-markup-media"},"title":{"en-US":"STRATACACHE IMPACT"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4C9pv8tlKfGiXMnDkcBJvm"}}},"description":{"en-US":"STRATACACHE is committed to giving back through our Corporate Social Responsibility program. We have partnered with Chive Charities on several exciting initiatives – totalling $100,000 in impact! In fall 2018, STRATACACHE CEO Chris Riegel donated $50,000 to Chive Charities, a record-breaking donation at their 6th Annual Green Gala. In 2019, STRATACACHE extended our support by officially sponsoring a Flash Campaign by matching $25,000 in donations dollar-for-dollar to make sure the campaign was a success. Together we helped a 9-year-old girl from Sidney, OH, named [Rozlyn](https://chivecharities.org/story/rozlyn), who is bravely fighting an extremely rare neurological disease. At the 7th Annual Green Gala, the STRATACACHE family donated $70,000 to benefit many Chive Charities grant recipients. Continuing our support of helping the underdog, in 2020, STRATACACHE has supported four Chive Charities Grant Recipients: [Gracyn](https://chivecharities.org/story/gracyn-a), [Zack](https://chivecharities.org/story/zack-s), [Jensen](https://chivecharities.org/story/jensen-s) and [Isaiah](https://chivecharities.org/story/isaiah-m).\\n\\n“Our partnership with Chive Charities is much more than just a donation of money. We’ve joined forces with Chive Charities because of their mission to help the underdog and our desire to contribute to causes that serve the underdog. Partnering with chive Charities has not only gotten our company involved in these activities but has paved the way for us to further invest in and have an impact on our community.” – Chris Riegel, CEO STRATACACHE."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"X45B6Yp9mIEa3SsnRL5BJ","type":"Entry","createdAt":"2021-01-08T13:33:46.268Z","updatedAt":"2021-05-25T08:36:52.335Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sc-topics-corporate-social-responsibility-case-giving-paragraph-tuesday"},"elementType":{"en-US":"section-markup-video"},"title":{"en-US":"GIVING TUESDAY - DECEMBER 2020"},"description":{"en-US":"Isaiah Martin was born with more than 12 fresh and healing fractures, the result of a devastating condition called Osteogenesis Imperfecta (OI). Known more commonly as brittle bone disease, Isaiah was diagnosed with Type III, the most severe form in babies who don’t die as newborns. Isaiah has suffered more than 120 broken bones in his seven years of life, yet he faces each challenge with optimism and positivity that belies his age. He truly is remarkable.\\n\\nWe partnered with Chive Charities for their first-ever Giving Tuesday campaign to change Isaiah’s life. Last year, Isaiah upgraded his manual wheelchair for a power version that gives him more independence. Unfortunately, his family has no way of transporting his power wheelchair. With this joint Giving Tuesday campaign, we raised over $50,000 to fund an ADA-accessible van from VMI that will allow Isaiah to travel safely and accommodate his new wheelchair. The STRATACACHE family was able to offer our support matching donations dollar-for-dollar up to $25,000.\\n\\nRead Isaiah’s full story here: [https://chivecharities.org/story/isaiah-m](https://chivecharities.org/story/isaiah-m)"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7l87j4UWmosIQyhRRhvKXB"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"26b9kPetraVEG9cMeJgZed","type":"Entry","createdAt":"2021-05-20T11:39:52.895Z","updatedAt":"2021-05-25T08:36:28.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sc-topics-corporate-social-responsility-case-paragraph-tothemoon"},"elementType":{"en-US":"section-markup-media"},"title":{"en-US":"To the moon? That\'s nothing."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7Ekpx0wdzatJDiZy2aUSbe"}}},"description":{"en-US":"US employees of the STRATACACHE family of companies, opted to make a real difference to the life of a family in need through long time philanthropic partner, Chive Charities. This campaign was different from any of our previous Chive Charities campaigns, it was 100% in the hands of our STRATACACHE family to make this recipient\'s wish become a reality. The best part, we were able to deliver the great news in a [live video call](https://chivecharities.org/story/envera-o) with the family and our Chive Charities partners.\\n\\nIn 2012, Envera was diagnosed with the rare genetic condition, H-abc Leukodystrophy, at Children’s Hospital in Chicago, IL. This condition affects less than 200 worldwide and is a progressive degenerative disorder. The condition impacts the white matter of the brain limiting muscle development, mobility, and other basic functions. 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Furthermore, depending on the design and the content, digital menus offer more visually evocative and informative messages to the customer.\\nAs an example, a video or full-color photo of a menu item looks more appealing to a customer than a single word describing the item on a printed menu board. Furthermore, dynamic animation or video within digital content can further entice the customer; for example, animation of soda fizzing and pouring into a glass or steam rising from a burger on a grill can capture attention and make the menu more appealing, which  leads to increased sales.  Studies show an average 28% increase in sales after investing in the digital customer experience. \\n\\n__Get Higher Levels of Control__\\n\\nDigital signage hardware and software solutions empower businesses as a way to create and manage and securely deploy digital content. Depending on the technology platform, businesses can quickly update content and send media files to small signage groups or entire networks for displays.\\nAugment Brand Awareness\\nDynamic digital signage provides an opportunity for businesses to increase brand awareness and loyalty with compelling and memorable digital displays. QSR brands may experience better brand recall, recognition and interaction through digitally displayed content such as drive-thru menu boards.\\n\\n__Customer Data Tracking__\\nToday, it’s all about the data and tapping into strategic insights for actionable decisions. Digital signage hardware and software solutions can empower businesses to intelligently display actionable messaging, arming brands with important information about their guests. As an example, quick-service restaurants can track customer menu preferences, time of service, make predictive suggestions for the customer and various other dynamic data-driven components that can enhance the customer drive-thru experience.\\nIn addition to digital signage solutions, brands should also consider technology providers that offer additional analytics on customer data. Some vendors offer sensor-focused solutions that pair with digital signage, precisely capturing occupancy measurement data in real-time and displaying important information on integrated outdoor signage. This data can inform customers of updates such as limited time offers and promotions, as well as inform customers and staff alike on real-time wait updates, occupancy capacity, COVID response and policy, in-store safety procedures, and more. Overall, digital menu board best practice is to select a solution provider that can provide the business with relevant and accurate customer data in an easy-to-manage way.\\n\\n__Responsive Technology__\\nWhile digital signage hardware and software solutions are a proven advantage over traditional, static non-digital formats, there are some stand-out technology providers that are innovating with dynamic features.\\nAs covered, businesses today live in a data-centric world. When making the digital signage switch, consider teaming up with a provider that enables interactive collaborative digital solutions. As an example, some vendors offer touchscreen displays to increase customer interactions; this is mainly for interactive displays inside the restaurant rather than drive-thru ordering. However, these responsive interactive displays offer the business and customer greater levels of customization and automation.\\n\\n## AI-driven Experience\\nSimply defined, artificial intelligence (AI) is intelligence demonstrated by machines. There have been some compelling technology advancements within the digital signage industry focusing on AI. Headlines show that  leading marketplace solution providers have been tapping into AI technology to help major QSR brands improve the customer experience and, of course, benefit the business.\\nLet’s take an example of how AI can be deployed with drive-thru digital hardware.\\nSensors in the drive-thru can pull relevant information on wait time, accuracy and — as part of an advanced personalization strategy — make menu suggestions based on customer behavior. All of these variables can be tied in with the AI platform to analyze the data in real time to improve the customer experience with or without business human input. Automated rules based on the data allow QSR owner/operators to deliver tailored menu board offerings in the drive thru, increasing the average check. \\n\\n__Digital Menu Board Cost__\\nFor businesses looking to make the digital signage switch, cost is an important and obvious consideration. However, digital menu board (display) cost varies as much as the different solutions marketplace vendors offer. Additionally, content strategy is key. A drive thru digital menu board return on investment can be realized as the average check is incrementally growing, especially with suggestive sell or personalization strategies in place. However, without a clear content strategy — which should include setting success measurement and goals — it is difficult to effectively deliver on the digital investment. \\nBefore deploying a digital menu board hardware and software solution, it’s important you check with local city ordinances on zoning, size, brightness and other variables. A strong technology can help advise and guide you during this process. \\nFor quick-service restaurant businesses, cost is dependent on factors such as budget, goals and level of technology needs. Other considerations include:\\n- Turnkey or customized solution\\n- Technology requirement levels\\n- Content management\\n- Monitoring and control\\n- Scalability and more\\n\\nIt’s also pertinent to evaluate systems that are optimized for security, easy deployment and management without expensive network build-out additional costs. Network health monitoring and support are other key factors in a strong technology deployment and partnership. \\n\\n__Choosing the Right Digital Signage Partner__\\n\\nWhile these are just some of the reasons to deploy digital signage hardware and software for drive-thru restaurants, it’s important that your business partners with a solution provider that has the historical experience and expertise. Some vendors lack many of these components that may be beneficial to driving customer engagement and revenue. Furthermore, some vendors have technology that is static and may also charge exorbitant maintenance and service fees.\\nFortunately, Stratacache is the industry leader in data-centric digital signage technology; in fact, we power digital menu boards for 8 out of the 10 top QSR brands in the US. With over 650,000 digital menu boards globally, STRATACACHE works with various industries such as restaurants, retail, grocery and finance. Innovating on AI, location-based technologies, and mobile platforms, Stratacache helps businesses adapt to the rapidly-changing digital landscape. Whether it’s support, professional or training services, Stratacache is committed to help businesses with their digital signage transformation."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"42tyoR6tZPjG5nyWLhXuL5","type":"Entry","createdAt":"2021-04-07T07:27:11.829Z","updatedAt":"2021-04-07T07:28:14.284Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"markets-enterprise-and-education-quote-item"},"title":{"en-US":"This is a positive remark from a very happy  customer explaining why  trust SuperLumin"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PabHi8w7wciYZKR0nD5p9"}}},"description":{"en-US":"__Marcus Johnston__\\nCompany Name"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"67J3PGUKWc20vmgFHVAMGD","type":"Entry","createdAt":"2021-01-14T15:21:19.489Z","updatedAt":"2021-03-31T11:03:28.999Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-saas-contact"},"title":{"en-US":"Contact us","ja":"お問い合わせ"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"npMfDsSWlx4ir5Sbs8kbe","type":"Entry","createdAt":"2021-01-14T15:16:08.486Z","updatedAt":"2021-03-31T11:00:12.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-saas-overview"},"title":{"en-US":"Key benefits of Scala SaaS","ja":"Scala SaaSの主な利点"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1iYCKjeGZmr1kj8MLiDd2p"}},{"sys":{"type":"Link","linkType":"Entry","id":"3eRLxSu8bTVoL5ZgGCpPxC"}},{"sys":{"type":"Link","linkType":"Entry","id":"2b3A2lz2jTBZEMLvPbRLTe"}},{"sys":{"type":"Link","linkType":"Entry","id":"1CqxUQ48AROQ4gTgcuKneC"}},{"sys":{"type":"Link","linkType":"Entry","id":"Axi8FBYWYr2fdt7Okzava"}},{"sys":{"type":"Link","linkType":"Entry","id":"1mOcl4Rd4dBsNzKqdUadwQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3skC2LhTMRWQvAuI0PfMDD","type":"Entry","createdAt":"2021-01-14T15:16:50.844Z","updatedAt":"2021-03-31T11:00:01.642Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-saas-Infographic"},"title":{"en-US":"How digital signage SaaS works","ja":"デジタルサイネージSaaSの仕組み"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2o2Zk7U0RCzU6fTUYrKTYs"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"20KWdSMBLFOApGDBZc2tuR","type":"Entry","createdAt":"2021-01-14T15:14:09.534Z","updatedAt":"2021-03-31T10:46:53.846Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-saas-headertitle"},"title":{"en-US":"Scala SaaS "},"description":{"en-US":"Digital Signage Software-as-a-Service","ja":"デジタルサイネージSoftware-as-a-Service"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4VdEXgxQ1Ccpz2heHRRnW0","type":"Entry","createdAt":"2021-03-09T09:56:56.966Z","updatedAt":"2021-03-31T09:35:56.983Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-10"},"title":{"en-US":"Identifying the Data Controller and Processor"},"description":{"en-US":"Data protection law in certain jurisdictions differentiates between the \\"controller\\" and \\"processor\\" of information. In general, for cloud deployment of our Service, the Customer is the __Controller__ of Customer Data, and X2O Media is the __Processor__ of Customer Data and the controller of Other Information.\\n\\nThis Privacy Policy is not applicable for on-premises deployment of X2O Systems, where the Customer has full control of the data stored on X2O System.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5TnIVqIQGgixTQdbRbWP1w","type":"Entry","createdAt":"2021-03-09T09:58:49.124Z","updatedAt":"2021-03-31T09:35:21.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-13"},"title":{"en-US":"Contacting X2O Media"},"description":{"en-US":"Please also feel free to contact X2O Media if you have any questions about this Privacy Policy or X2O Media’s practices, or if you are seeking to exercise any of your statutory rights. You may contact us at <a href=\\"https://www.x2omedia.com/en/contact/\\" target=\\"_blank\\">www.x2omedia.com/en/contact/</a> or at our mailing address below:\\n\\nX2O Media Inc.\\n147 Saint Paul St West, Suite 300\\nMontreal, Quebec, Canada\\nH2Y 1Z5\\ninfo@x2omedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5JLjtoDON1oKTPGgIA8rlk","type":"Entry","createdAt":"2021-02-04T13:15:30.230Z","updatedAt":"2021-03-31T09:34:31.734Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-privacy-policy-text-paragraph-1"},"title":{"en-US":"X2O Media Privacy Policy"},"description":{"en-US":"Effective from May 2018 (v3)\\nLast Updated on March 31, 2021 (v4)\\n\\nThis Privacy Policy describes how X2O Media collects, uses, and discloses information, and what choices you have with respect to the information.\\n\\nUpdates in version 4 of the Privacy Policy address changes in data protection laws. In addition, we have worked to make the Privacy Policy clearer and more understandable by:\\n\\n- Organizing it into the sections listed in the Table of Contents below,\\n- Providing a series of examples that help illustrate how the policies may be implemented, and\\n- Defining and capitalizing key terms that are used more than once for simplicity and brevity.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5drFVJ50rUkc27UhmmYtyy","type":"Entry","createdAt":"2021-03-09T09:57:27.433Z","updatedAt":"2021-03-31T09:31:58.335Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-11"},"title":{"en-US":"Your Rights"},"description":{"en-US":"Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to Information, as well as to seek to update, delete or correct this Information. You can usually do this using the settings and tools provided in your Service account. If you cannot use the settings and tools, contact the Customer for additional access and assistance. \\n\\nTo the extent that X2O Media\'s processing of your Personal Data is subject to the General Data Protection Regulation, X2O Media relies on its legitimate interests, described above, to process your data. X2O Media may also process Other Information that constitutes your Personal Data for direct communication purposes, and you have a right to object to X2O Media\'s use of your Personal Data for this purpose at any time.\\n\\nIn accordance with GDPR and other regulations, such as Subject Action Request (SAR) and Right to Erasure (RTE), any EU and UK citizen, national and/or resident has the right to request full disclosure of the information collected, stored, and analyzed; as well as the right to be forgotten, unless X2O Media is expressly informed otherwise by authorities and/or for legal matters.\\n\\nTo apply your rights, please contact your supplier (our Customer) and/or your point of contact at X2O Media; ensure to cc the Compliance Department at X2O Media at compliance@x2omedia.com \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"27hR24uuep2vNRWWtMlic8","type":"Entry","createdAt":"2021-03-31T09:31:52.680Z","updatedAt":"2021-03-31T09:31:52.680Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-12"},"title":{"en-US":"Data Protection Authority"},"description":{"en-US":"Subject to applicable law, you also have the right to restrict X2O Media\'s use of Other Information that constitutes your Personal Data and lodge a complaint with your local data protection authority."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LJgCFKOHTkw0cmAL09ar2","type":"Entry","createdAt":"2021-03-09T09:56:30.997Z","updatedAt":"2021-03-31T09:31:43.702Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-9"},"title":{"en-US":"Changes to This Privacy Policy"},"description":{"en-US":"X2O Media reviews its Privacy Policy periodically and therefore may make changes to its content as needed. Laws, regulations, and industry standards evolve, which may make those changes necessary, or we may make changes to reflect our evolving Service and Business portfolio. We will post the changes on this page and encourage you to review our Privacy Policy to stay informed. If there are changes that materially alter your privacy rights, X2O Media will aim to provide additional notice, such as via email or through the Service. If you disagree with the changes to this Privacy Policy, you have the right to request and should deactivate your Service account. To do so, contact the Customer and cc our Compliance Department at compliance@x2omedia.com to request the removal of your Personal Data under their control."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3KPYP9NLZMir2RUXabck0s","type":"Entry","createdAt":"2021-03-09T09:55:57.172Z","updatedAt":"2021-03-31T09:31:39.577Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-8"},"title":{"en-US":"Security"},"description":{"en-US":"X2O Media takes data security very seriously. X2O Media works hard to protect Other Information you provide, from loss, misuse, and unauthorized access or disclosure. These efforts take into account the sensitivity of the Other Information we collect, process and store, and the current state of technology. X2O Media strives to be in accordance with the law, apply GDPR and give autonomy to data used belonging to any individual; unless against advice by court, law or legal teams involved. As proof of our commitment to transparency, security and safety of all impacted by X2O Media, we are SOC2 Type 2 certified.  Given the nature of communications and information processing technology, X2O Media cannot guarantee that Information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5KPswjvXbs4bAyfppd5Qam","type":"Entry","createdAt":"2021-03-09T09:54:37.571Z","updatedAt":"2021-03-31T09:31:35.835Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-7"},"title":{"en-US":"How We Share and Disclose Information"},"description":{"en-US":"Customers determine their own policies and practices for the sharing and disclosure of Information, and X2O Media does not control how they or any other Third Parties choose to share or disclose Information.\\n\\n- Customer Agreement. X2O Media will solely share and disclose Customer Data in accordance with a Customer\'s instructions, including any applicable terms in the Customer Agreement and Customer\'s use of Service functionality, and in compliance with applicable law and legal process.\\n\\n- Displaying the Service. When an Authorized User submits Other Information, it may be displayed to other Authorized Users in the same or connected Workspaces. For example, an Authorized User\'s email address may be displayed with their Workspace profile.\\n\\n- Collaborating with Others. The Service provide different ways for Authorized Users working in independent Workspaces to collaborate, such as collaboration sessions. Other Information, such as an Authorized User\'s profile Information (ex.: name, location, photo avatar), may be shared, subject to the policies and practices of the other Workspace(s).\\n\\n- Customer Access. Owners, Administrators, Authorized Users and other Customer representatives and personnel may be able to access, modify or restrict access to Other Information. This may include, for example, your employer using Service features to export logs of Workspace activity or accessing or modifying your profile details. \\n\\n- Third Party Service Providers and Partners. We may engage third party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide virtual computing and storage services. X2O Media may use the following Sub-processors to host Customer Data or provide other infrastructure that helps with delivery of our Service: Microsoft Azure as a cloud service provider, Salesforce.com as a CRM system, NetSuite as an ERP system, Atlassian’s Confluence and JIRA for project information, and SharePoint for project information.\\n\\n- Third Party Services. Customer may enable or permit Authorized Users to enable Third Party Services. When enabled, X2O Media may share Other Information with Third Party Services. Third Party Services are not owned or controlled by X2O Media and third parties that have been granted access to Other Information may have their own policies and practices for its collection and use. Please check the privacy settings and notices in these Third-Party Services or contact the provider for any questions.\\n\\n- Corporate Affiliates. X2O Media may share Other Information with its corporate affiliates, parents and/or subsidiaries.\\n\\n- During a Change to X2O Media\'s Business. If X2O Media engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all X2O Media\'s assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g., due diligence), some or all Other Information may be shared or transferred, subject to standard confidentiality arrangements.\\n\\n- Aggregated or De-identified Data. We may disclose or use aggregated or de-identified Other Information for any purpose. For example, we may share aggregated or de-identified Other Information with prospects or partners for business or research purposes, such as telling a prospective X2O Media customer the type of content shared within a typical Workspace.\\n\\n- To Comply with Laws. If we receive a request for information, we may disclose Other Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation, or legal process.\\n\\n- To enforce our rights, prevent fraud, and for safety. To protect and defend the rights, property, or safety of X2O Media or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.\\n\\n- With Consent. X2O Media may share Other Information with third parties when we have consent to do so.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"27fRw2CplbS8DlQOlpfNYS","type":"Entry","createdAt":"2021-03-09T09:53:53.174Z","updatedAt":"2021-03-31T09:31:30.813Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-6"},"title":{"en-US":"Data Retention"},"description":{"en-US":"X2O Media will retain Customer Data in accordance with a Partners and/or Customer\'s instructions, including any applicable terms in the Customer Agreement and Customer\'s use of Service functionality, and as required by applicable law. The deletion of Customer Data and other use of the Service by Customer may result in the deletion and/or anonymization of certain associated Other Information. \\n\\nX2O Media may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping your Other Information after you have deactivated your account for the period of time needed for X2O Media to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"lVuu5c5c5VarM1zCkfaG9","type":"Entry","createdAt":"2021-03-09T09:50:01.354Z","updatedAt":"2021-03-31T09:31:26.705Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-5"},"title":{"en-US":"How We Use Information"},"description":{"en-US":"At X2O Media, we strive to gather and retain the minimum data possible pertaining to any one single person, without compromising the services and quality expected by customers. It is the customers discretion (non-compulsory), to inform X2O Media the data required and expected to be collected and/or analyzed at their end. Note that this information may be being used for your and others safety and security. It is your right to ask to remove the data collected; the impact of removing such information will be done at your own risk and not recommended by X2O Media. May you have been exposed to data being collected, stored, processed, transferred, and/or analyzed without your consent, please reach out to the X2O Media’s Customer in question, from where you have accessed the Workspace platform. Customer Data will be used by X2O Media in accordance with Customer\'s instructions, including any applicable terms in the Customer Agreement and Customer\'s use of Service functionality, and as required by applicable law. X2O Media is a __Processor__ of Customer Data and Customer is the __Controller__. Customer may, for example, use the Service to grant and remove access to a Workspace, assign roles and configure settings, access, modify, export, share and remove Customer Data and otherwise apply its policies to the Service.\\n\\nX2O Media uses Other Information in furtherance of our legitimate interests in operating our Service, Websites and Business. More specifically, X2O Media uses Other Information:\\n\\n- To provide, update, maintain and protect our Service, Websites and Business. This includes use of Other Information to support delivery of the Service under a Customer Agreement, prevent or address service errors, address security or technical issues, analyze and monitor usage, review trends and other activities or at an Authorized User\'s request.\\n\\n- As required by applicable law, legal process, or regulation.\\n\\n- To communicate with you by responding to your requests, comments, and questions. If you contact us, we may use your Other Information to respond.\\n\\n- To develop and provide search, learning and productivity tools and additional features. X2O Media tries to make the Service as useful as possible for specific Workspaces and Authorized Users. For example, we may improve search functionality by using Other Information to help determine and rank the relevance of content, channels, or expertise to an Authorized User, make Service suggestions based on historical use and predictive models, identify organizational trends and insights, to customize a Service experience or create new productivity features and products.\\n\\n- To send emails and other communications. We may send you service, technical and other administrative emails, messages, and other types of communications. We may also contact you to inform you about changes in our Service, our Service offerings, and important Service-related notices, such as security and fraud notices. These communications are considered part of the Service and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications, newsletters, or other news about X2O Media. These are marketing messages so you can control whether you receive them.\\n\\n- For billing, account management and other administrative matters, X2O Media may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.\\n\\n- To investigate and help prevent security issues and abuse.\\n\\nIf Information is aggregated or anonymized so it is no longer reasonably associated with an identified or identifiable natural person, X2O Media may use it for any business purpose.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5vFL2dlDUw7R1x60XhLmSx","type":"Entry","createdAt":"2021-03-09T09:49:25.791Z","updatedAt":"2021-03-31T09:31:22.440Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-4"},"title":{"en-US":"Information We Collect and Receive"},"description":{"en-US":"X2O Media’s Services, Websites and Business are intended for use by Customers (“end users” and their audience) and are administered and controlled by trained, chosen administrators selected by the Customer.\\n\\nX2O Media may collect and receive Customer Data, and/or information and data (\\"Other Information\\") in a variety of ways:\\n\\nCustomer Data. Customers, or individuals granted access to a Workspace by that Customer (\\"Authorized Users\\") routinely submit Customer Data to X2O Media when using the Service, Websites and/or Business.\\n\\nOther Information. X2O Media also collects, generates and/or receives Other Information:\\n\\n__I.\\tWorkspace and Account Information.__ \\nTo create or update a Workspace account, you, or your employer (the Customer) supply X2O Media with a name (first and last name), an email address and a password and/or similar account details. At your own discretion, you can upload information to the X2O system, where applicable, which can be personal data (location, job title, photo). If the system is setup to use Active Directory for authentication and authorization, certain account information (Active Directory identifier, X2O role, X2O permission, division) will be used, and stored automatically by the X2O system when you access the Service. X2O does not control or verify accuracy and/or use of data. We rely on the physical and/or juridical person handling the data to do so transparently, accurately and with express consent, in accordance with GDPR, SOC2 and other data privacy regulations that may apply.\\n\\nThe X2O platform can link to the Customer’s Active Directory database. We do this for authentication and authorization purposes. Some of the information from the Customer\'s Active Directory Database will be converted in metadata and stored in the X2O database (e.g., in Active Directory the customer can specify which roles in the X2O system a certain user of the system should have. This knowledge, together with a user ID will be duplicated in the X2O system).\\n\\n__II.\\tUsage Information.__ \\n\\n- Service Metadata. When an Authorized User interacts with the Service, metadata is generated that provides additional context about the way Authorized Users work. For example, X2O Media logs the Workspaces, channels, features, content, and links you interact with, the types of files uploaded or shared, and what Third Party Services are used (if any). Some of this information is made available through the Service\'s Audit Trail.\\n\\n- Log data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites or Service and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Websites or Service, browser type and settings, the date and time and the duration the Websites or Service is used, information about browser configuration and plugins, language preferences and cookie data.\\n\\n- Device information. X2O Media collects information about devices accessing the Service, including the type of device, what operating system is used, device settings, application IDs, unique device identifiers and crash data. Whether we collect some or all this Other Information often depends on the type of device used and its settings.\\n\\n- Location information. We receive information from you, your Customer and other third parties that help us approximate your location. We may, for example, use a business address submitted by your employer, or an IP address received from your browser or device to determine approximate location. X2O Media may also collect location information from devices in accordance with the consent process provided by your device.\\n\\n__III.\\tCookie Information.__ \\nX2O Media uses cookies and similar technologies in our Websites and Service that helps us collect Other Information. The Websites and Service may also include cookies and similar tracking technologies of third parties, which may collect Other Information about you via the Websites and Service and across other websites and online services.\\n\\n__IV.\\tThird Party Services.__ \\nCustomers can choose to permit or restrict Third Party Services for their Workspace. Typically, Third Party Services are software that integrates with our Service, and Customers can permit their Authorized Users to enable and disable these integrations for their Workspace. Once enabled, the provider of a Third-Party Service may share certain information with X2O Media. For example, if a cloud storage application is enabled to permit files to be imported to a Workspace, we may receive the username and email address of Authorized Users, along with additional information that the application has elected to make available to X2O Media to facilitate the integration and interface. Authorized Users should check the privacy settings and notices in these Third-Party Services to understand what data may be disclosed to X2O Media. When a Third-Party Service is enabled (such as SSO), X2O Media is authorized to connect and access Other Information made available to X2O Media in accordance with our agreement with the Third-Party Provider. We do not, however, receive or store passwords for any of these Third-Party Services when connecting them to the Service.\\n\\n__V.\\tThird Party Data.__ \\nX2O Media may receive data about organizations, industries, website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates, and subsidiaries, partners, or others that we use to make our own information better or more useful. This data may be combined with Other Information we collect and might include aggregate level data, such as which IP addresses correspond to zip codes or countries, or it might be used more specifically, for example, to analyze how well an online marketing or email campaign performed.\\n\\n__VI.\\tAdditional Information Provided to X2O Media.__ \\nWe receive Other Information when submitted to our Websites or if you participate in a focus group, contest, activity, event, session training, X2O demo, or when you apply for a job, request support, interact with our social media accounts or otherwise communicate with X2O Media. Our Websites includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you. For example, when Authorized Users participate in OneRoom Collaboration sessions, they will submit their name, location, web camera live feed, microphone sound, and they can chat with the other participants, answer polls, or annotate on shared documents. The collaboration sessions can be recorded, and the recordings can be saved on some users’ hard drive, based on permissions.\\n\\nGenerally, no one is under a statutory or contractual obligation to provide any Customer Data or Other Information (collectively, \\"Information\\"). However, certain Information is collected automatically and, if some Information, such as Workspace setup details, is not provided, we may be unable to provide the Service.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5aGsBSs6SyLUvF6RWOGaRf","type":"Entry","createdAt":"2021-03-07T14:52:12.994Z","updatedAt":"2021-03-31T09:31:18.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-3"},"title":{"en-US":"Applicability of This Privacy Policy"},"description":{"en-US":"This Privacy Policy applies to anyone accessing, managing and/or using: \\n\\n-\\tX2O Media services and products, such as: online workplace productivity tools and platform (X2O Cloud), including X2O Mobile, X2O Desktop and OneRoom Collaboration applications (collectively, the “Services”), \\n\\n-\\tX2O Media websites, including www.x2omedia.com (collectively, the “Websites”)\\n\\n-\\tX2O Media business, including customer service support, user conferences, and demo sessions, (collectively, the “Business”).\\n\\nTo the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as \\"Personal Data.\\"\\n\\nWe may access, transfer, process, and/or analyze your personal data obtained via X2O Media’s Services, Websites, and Business.  For more information, please refer to the Privacy Policy below. If you do not agree with the terms, we advise you to not access or use X2O Media’s Service, Websites or Business.\\n\\nThis Privacy Policy is not applicable for on-premises deployment of X2O Services, where the Customer has full control of the data stored on X2O System, and X2O Media does not access, transfer, or process personal data.\\n\\nThis Privacy Policy does not apply to any third-party applications or software that integrate or interface with the Service through the X2O Media platform (\\"Third Party Services\\"), or any other third-party products, services, or businesses. Examples of Third-Party Services integrated with X2O platform could be Facebook, Twitter, RSS feeds, external databases, or other external data sources.\\n\\nA separate agreement governs delivery, access and use of the Service (the \\"Customer Agreement\\"), including the processing of any messages, files or other content submitted through Service accounts (collectively, \\"Customer Data\\"). The organization (e.g., your employer or another entity or person) that entered into the Customer Agreement (\\"Customer\\") controls their instance of the Service (their \\"Workspace\\" - such as: online workplace productivity tools and platform (X2O Cloud), including X2O Mobile, X2O Desktop and One Room Collaboration applications) and any associated Customer Data. If you have any questions about specific Workspace settings and privacy practices, please contact the Customer whose Workspace you use. If you have received an invitation to join a Workspace but have not yet created an account, you should request assistance from the sender (employer, partners, institution, representative and/or point of contact at X2O Media) who sent the invitation.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zLRVZSSW2J5JfyVtm8Hud","type":"Entry","createdAt":"2021-02-04T13:16:04.446Z","updatedAt":"2021-03-31T09:31:13.172Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-privacy-policy-second-text-paragraph-2"},"title":{"en-US":"Reason to Have a Privacy Policy"},"description":{"en-US":"X2O Media publishes this Privacy Policy for transparency, clarity, and knowledge for all who may use our websites, platforms, applications and/or be in touch directly or indirectly with our staff and partners. Here are the cases in which personal data might be collected and processed, and this Privacy Policy will be applicable:\\n\\n•\\tX2O Media Customers \\n    - Bilateral Relationships\\n    - Their users\\n    -\\tTheir staff\\n\\n•\\tX2O Media Partners\\n    - Demos\\n    - Customers (and their clients)\\n    - Bilateral Relationships\\n    - Their staff\\n\\n•\\tX2O Media Database\\n    -\\tEmployees\\n    -\\tPartners\\n    -\\tCustomers\\n    -\\tDemo participants\\n\\nOther information may include but not limited to:\\n•\\tDevices\\n•\\tGeolocation\\n•\\tAptitudes and Preferences\\n•\\tInteractivity and Engagement/Commitment\\n•\\tPersonal Characteristics (ethnicity, taste, gender, orientation, surrounding, etc.)\\n•\\tOthers around you"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2wZ9IGAc53SMXB6HUNlaFA","type":"Entry","createdAt":"2021-02-04T09:36:51.647Z","updatedAt":"2021-03-31T09:08:04.710Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-get-in-touch"},"title":{"en-US":"Get in touch","ja":"連絡する"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6PuToAlZ4SJmNrfxY6bfrc"}}},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1VvAK1trp2n9EXIuhiYoQE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"FtPJEVNlIE0GjOXreHpPQ","type":"Entry","createdAt":"2021-02-04T09:31:36.442Z","updatedAt":"2021-03-31T09:05:44.230Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-accessories"},"title":{"en-US":"Accessories","ja":"アクセサリ","sg":"Accessories"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"72B7i9mTOx36Jvdy1SEdUb"}},{"sys":{"type":"Link","linkType":"Entry","id":"5LkLpyPLeLW5LyiqcoWVzu"}}]},"description":{"en-US":"A variety of input and output options provide the versatility to connect multiple accessories and peripherals to customize and expand your solution for integrating functionality such as payment processing, barcode scanning, and Near-Field Communication(NFC).","ja":"さまざまな入力および出力オプションにより、複数のアクセサリや周辺機器を接続して、支払い処理、バーコードスキャン、近距離無線通信（NFC）などの機能を統合するためのソリューションをカスタマイズおよび拡張を可能にする多様性を実現します。","sg":"A variety of input and output options provide the versatility to connect multiple accessories and peripherals to customize and expand your solution for integrating functionality such as payment processing, barcode scanning, and Near-Field Communication(NFC)."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3wvWISGVdWjonBUCbSswEX","type":"Entry","createdAt":"2021-02-04T09:27:57.866Z","updatedAt":"2021-03-31T09:03:17.354Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-big-image-1"},"title":{"en-US":"Engineered for reliable digital signage at scale","ja":"大規模で信頼性の高いデジタルサイネージ用に設計"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ac3Kh4I6ZbIUaZBu7ivwd"}}},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"d8CvcVxJxlhc5Hr092TPy"}},{"sys":{"type":"Link","linkType":"Entry","id":"4nQKWtHBLei7qEfCj73aRf"}},{"sys":{"type":"Link","linkType":"Entry","id":"4XcjFfMP8p1gloUPk7LJv4"}},{"sys":{"type":"Link","linkType":"Entry","id":"4CapPG4QPJ3e1ieWfUgpKq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jNw4hcGIxrdysgamqTjLw","type":"Entry","createdAt":"2021-01-21T08:41:58.358Z","updatedAt":"2021-03-30T09:07:47.556Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-products-saas"},"title":{"en-US":"SaaS"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"647UDgG2MeJW6VMsTVwWWR"}}},"showInLocale":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2V6X7IbODcljjynBfBuJ8R","type":"Entry","createdAt":"2019-05-09T06:41:38.094Z","updatedAt":"2021-03-29T09:16:51.793Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-privacy-policy"},"title":{"au":"Scala privacy statement","en-US":"Privacy Policy","in":"Scala privacy statement","ja":"プライバシーポリシー","sg":" "},"description":{"au":"## Privacy statement details\\n\\nScala is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Scala.\\n\\n## Our website\\n### What personal information do we use?\\n\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\n__Identity information__ includes first name and last name.\\n\\n__Contact information__ includes email address, telephone number and country of residence.\\n\\n__Technical information__ includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access Scala.com.\\n\\nOur website uses __cookies that collect personal information__. You can read about what they are and how we use them in our Cookie Policy. \\n\\nWe are compliant with GDPR and other necessary data privacy laws applicable to personal data submitted to us by you.  To find out more about how your personal information is collected, stored and processed by us in a secure manner, please take a few minutes to review this privacy policy in detail. You may also refer to our Cookie Policy to know about what information we collect using the cookies and how the information collected will be used. Both Privacy Policy and Cookies Policy also tell you about the rights you may have in relation to the personal data submitted to us and options to exercise those rights in law. \\n\\nOur website is not designed or directed at children. We do not intentionally collect, maintain, or process information about anyone under the age of 16. If you are under 16, please do not attempt to register for the services offered by us or send any personal information about yourself to us.  If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. \\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you. We collect your personal information when you submit the contact form, when you express an interest in obtaining information about us or our products and services, when you visit our website and / or contact us, when you avail products or services from us or if you have a business relationship with us. By submitting personal information manually or in electronic form to us and/or by allowing us to automatically collect your personal information by consenting to the use of cookies when using our website, you agree to provide consent to our collection, use, sharing and processing of your personal information as described in this Privacy Policy.\\n\\n### For what purpose do we use your personal information?\\n\\nWe may collect, process and store your personal information, depending on the relationships we have or wish to have with you, for the following purposes:\\n\\n__Cookies__ are pieces of personal information used to provide you with the best possible browsing experience. When you visit our website we may use cookies to process your personal information such as IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, log files, interactions with our website and with our online campaigns, data automatically collected about you or your device in accordance with our Cookie Policy and Privacy Policy. \\n\\n__Contact form__ is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Scala representative reach out via the information provided.\\n\\nIf you interact with a third-party service for the purpose of using our services, the applicable third party service will send us certain personal information if the third party service and your account settings allow such sharing. The personal information we receive will depend on the policies and your account settings with the applicable third-party service.  We process this personal information based on our legitimate business interest of personalizing and optimizing the services to improve user experience and in accordance with this Privacy Policy.\\n\\nIf you consent to receive our marketing materials, we may process the personal information you may provide us to send promotional materials, make announcements about changes in relation to the goods or services rendered by us, personalize this website and our marketing communication for you, send e-mail notifications and email newsletters and magazines and such other marketing communications relating to our business which we think may be of interest to you. You may request us to cease using your personal information for direct marketing purposes by opting out of receiving such emails and direct marketing materials by clicking on [unsubscribe](https://www3.scala.com/l/858073/2020-11-02/7pb66). \\n\\nWe will only process your personal information with third party service providers, independent contractors and our partners and such other third parties who assist us in pursuing our legitimate interests and providing quality services we offer to you which may include payment processors, technology service providers, administrative, operational and systems support and marketing automation solution. Your personal information will not be sold or rented or released to any third party without your consent unless, (a) otherwise mentioned in this Privacy Policy; (b) required by law; (c) to detect, prevent or address fraud, security or technical issues; (d) protect our property, legal rights, or that of others; or (e) pursuant to our legitimate purposes and legal basis. We will take reasonable security measures while transferring your personal information with third parties by inclusion of contractual clauses in our contracts with such third parties, to ensure that such third parties are bound by the same obligations as us, such that the third parties will only use your personal information in relation to or in furtherance of our business relationship or for provision of goods or services and will be contractually bound to process your personal information only on our behalf and in compliance with our requests.  \\n\\n### With whom do we share this information?\\n\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient\'s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\nWe may share your personal information to third parties in the event of sale or purchase of the business of the company, its assets, in whole or in part, as the case may be. We may transfer your personal information for automated data processing and profiling subject to your preferences in the cookie policy. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies, as per your preference. This may however prevent you from taking full advantage of our website. \\n\\n### How long do we store your information?\\n\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n### How do we protect your information?\\n\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers in North America and /or Europe that are managed by Scala and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n### What are your rights?\\n\\n__Request access__ to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\n__Request correction__ of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\n__Request erasure__ of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\n__Object to processing__ of your personal data, where Scala feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\n__Request restriction of processing__ of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\n__Request the transfer__ of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\n__Lodge a complaint__ with your local data protection regulator. Please note, Scala has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n### Changes to our privacy statement\\n\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website. \\n\\nThis privacy statement was last updated on 3 July 2018.\\n\\n### Questions, comment or requests\\n\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com.\\n","en-US":"Privacy statement details\\nScala is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Scala.\\n\\n__Our website__\\nWhat personal information do we use?\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\nIdentity information includes first name and last name.\\n\\nContact information includes email address, telephone number and country of residence.\\n\\nTechnical information includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access https://www.scala.com.\\n\\nOur website uses cookies that collect personal information. You can read about what they are and how we use them in our cookie statement below.\\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you.\\n\\nFor what purpose do we use your personal information?\\nTo carry out various services and tasks we process your personal information for these purposes:\\n\\nCookies are pieces of personal information used to provide you with the best possible browsing experience.\\n\\nContact form is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Scala representative reach out via the information provided.\\n\\n__With whom do we share this information?__\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient’s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n__How long do we store your information?__\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n__How do we protect your information?__\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers that are managed by Scala and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n__What are your rights?__\\nRequest access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\nRequest correction of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\nRequest erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\nObject to processing of your personal data, where Scala feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\nRequest restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\nRequest the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\nLodge a complaint with your local data protection regulator. Please note, Scala has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n__Changes to our privacy statement__\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website.\\n\\n__This privacy statement was last updated on 3 July 2018__\\n\\nQuestions, comment or requests\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com.","in":"## Privacy statement details\\n\\nScala is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Scala.\\n\\n## Our website\\n### What personal information do we use?\\n\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\n__Identity information__ includes first name and last name.\\n\\n__Contact information__ includes email address, telephone number and country of residence.\\n\\n__Technical information__ includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access Scala.com.\\n\\nOur website uses __cookies that collect personal information__. You can read about what they are and how we use them in our Cookie Policy. \\n\\nWe are compliant with GDPR and other necessary data privacy laws applicable to personal data submitted to us by you.  To find out more about how your personal information is collected, stored and processed by us in a secure manner, please take a few minutes to review this privacy policy in detail. You may also refer to our Cookie Policy to know about what information we collect using the cookies and how the information collected will be used. Both Privacy Policy and Cookies Policy also tell you about the rights you may have in relation to the personal data submitted to us and options to exercise those rights in law. \\n\\nOur website is not designed or directed at children. We do not intentionally collect, maintain, or process information about anyone under the age of 16. If you are under 16, please do not attempt to register for the services offered by us or send any personal information about yourself to us.  If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. \\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you. We collect your personal information when you submit the contact form, when you express an interest in obtaining information about us or our products and services, when you visit our website and / or contact us, when you avail products or services from us or if you have a business relationship with us. By submitting personal information manually or in electronic form to us and/or by allowing us to automatically collect your personal information by consenting to the use of cookies when using our website, you agree to provide consent to our collection, use, sharing and processing of your personal information as described in this Privacy Policy.\\n\\n### For what purpose do we use your personal information?\\n\\nWe may collect, process and store your personal information, depending on the relationships we have or wish to have with you, for the following purposes:\\n\\n__Cookies__ are pieces of personal information used to provide you with the best possible browsing experience. When you visit our website we may use cookies to process your personal information such as IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, log files, interactions with our website and with our online campaigns, data automatically collected about you or your device in accordance with our Cookie Policy and Privacy Policy. \\n\\n__Contact form__ is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Scala representative reach out via the information provided.\\n\\nIf you interact with a third-party service for the purpose of using our services, the applicable third party service will send us certain personal information if the third party service and your account settings allow such sharing. The personal information we receive will depend on the policies and your account settings with the applicable third-party service.  We process this personal information based on our legitimate business interest of personalizing and optimizing the services to improve user experience and in accordance with this Privacy Policy.\\n\\nIf you consent to receive our marketing materials, we may process the personal information you may provide us to send promotional materials, make announcements about changes in relation to the goods or services rendered by us, personalize this website and our marketing communication for you, send e-mail notifications and email newsletters and magazines and such other marketing communications relating to our business which we think may be of interest to you. You may request us to cease using your personal information for direct marketing purposes by opting out of receiving such emails and direct marketing materials by clicking on [unsubscribe](https://www3.scala.com/l/858073/2020-11-02/7pb66). \\n\\nWe will only process your personal information with third party service providers, independent contractors and our partners and such other third parties who assist us in pursuing our legitimate interests and providing quality services we offer to you which may include payment processors, technology service providers, administrative, operational and systems support and marketing automation solution. Your personal information will not be sold or rented or released to any third party without your consent unless, (a) otherwise mentioned in this Privacy Policy; (b) required by law; (c) to detect, prevent or address fraud, security or technical issues; (d) protect our property, legal rights, or that of others; or (e) pursuant to our legitimate purposes and legal basis. We will take reasonable security measures while transferring your personal information with third parties by inclusion of contractual clauses in our contracts with such third parties, to ensure that such third parties are bound by the same obligations as us, such that the third parties will only use your personal information in relation to or in furtherance of our business relationship or for provision of goods or services and will be contractually bound to process your personal information only on our behalf and in compliance with our requests.  \\n\\n### With whom do we share this information?\\n\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient\'s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\nWe may share your personal information to third parties in the event of sale or purchase of the business of the company, its assets, in whole or in part, as the case may be. We may transfer your personal information for automated data processing and profiling subject to your preferences in the cookie policy. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies, as per your preference. This may however prevent you from taking full advantage of our website. \\n\\n### How long do we store your information?\\n\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n### How do we protect your information?\\n\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers in North America and /or Europe that are managed by Scala and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n### What are your rights?\\n\\n__Request access__ to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\n__Request correction__ of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\n__Request erasure__ of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\n__Object to processing__ of your personal data, where Scala feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\n__Request restriction of processing__ of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\n__Request the transfer__ of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\n__Lodge a complaint__ with your local data protection regulator. Please note, Scala has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n### Changes to our privacy statement\\n\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website. \\n\\nThis privacy statement was last updated on 3 July 2018.\\n\\n### Questions, comment or requests\\n\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com.\\n","sg":"## Privacy statement details\\n\\nScala is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Scala.\\n\\n## Our website\\n### What personal information do we use?\\n\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\n__Identity information__ includes first name and last name.\\n\\n__Contact information__ includes email address, telephone number and country of residence.\\n\\n__Technical information__ includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access Scala.com.\\n\\nOur website uses __cookies that collect personal information__. You can read about what they are and how we use them in our Cookie Policy. \\n\\nWe are compliant with GDPR and other necessary data privacy laws applicable to personal data submitted to us by you.  To find out more about how your personal information is collected, stored and processed by us in a secure manner, please take a few minutes to review this privacy policy in detail. You may also refer to our Cookie Policy to know about what information we collect using the cookies and how the information collected will be used. Both Privacy Policy and Cookies Policy also tell you about the rights you may have in relation to the personal data submitted to us and options to exercise those rights in law. \\n\\nOur website is not designed or directed at children. We do not intentionally collect, maintain, or process information about anyone under the age of 16. If you are under 16, please do not attempt to register for the services offered by us or send any personal information about yourself to us.  If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. \\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you. We collect your personal information when you submit the contact form, when you express an interest in obtaining information about us or our products and services, when you visit our website and / or contact us, when you avail products or services from us or if you have a business relationship with us. By submitting personal information manually or in electronic form to us and/or by allowing us to automatically collect your personal information by consenting to the use of cookies when using our website, you agree to provide consent to our collection, use, sharing and processing of your personal information as described in this Privacy Policy.\\n\\n### For what purpose do we use your personal information?\\n\\nWe may collect, process and store your personal information, depending on the relationships we have or wish to have with you, for the following purposes:\\n\\n__Cookies__ are pieces of personal information used to provide you with the best possible browsing experience. When you visit our website we may use cookies to process your personal information such as IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, log files, interactions with our website and with our online campaigns, data automatically collected about you or your device in accordance with our Cookie Policy and Privacy Policy. \\n\\n__Contact form__ is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Scala representative reach out via the information provided.\\n\\nIf you interact with a third-party service for the purpose of using our services, the applicable third party service will send us certain personal information if the third party service and your account settings allow such sharing. The personal information we receive will depend on the policies and your account settings with the applicable third-party service.  We process this personal information based on our legitimate business interest of personalizing and optimizing the services to improve user experience and in accordance with this Privacy Policy.\\n\\nIf you consent to receive our marketing materials, we may process the personal information you may provide us to send promotional materials, make announcements about changes in relation to the goods or services rendered by us, personalize this website and our marketing communication for you, send e-mail notifications and email newsletters and magazines and such other marketing communications relating to our business which we think may be of interest to you. You may request us to cease using your personal information for direct marketing purposes by opting out of receiving such emails and direct marketing materials by clicking on [unsubscribe](https://www3.scala.com/l/858073/2020-11-02/7pb66). \\n\\nWe will only process your personal information with third party service providers, independent contractors and our partners and such other third parties who assist us in pursuing our legitimate interests and providing quality services we offer to you which may include payment processors, technology service providers, administrative, operational and systems support and marketing automation solution. Your personal information will not be sold or rented or released to any third party without your consent unless, (a) otherwise mentioned in this Privacy Policy; (b) required by law; (c) to detect, prevent or address fraud, security or technical issues; (d) protect our property, legal rights, or that of others; or (e) pursuant to our legitimate purposes and legal basis. We will take reasonable security measures while transferring your personal information with third parties by inclusion of contractual clauses in our contracts with such third parties, to ensure that such third parties are bound by the same obligations as us, such that the third parties will only use your personal information in relation to or in furtherance of our business relationship or for provision of goods or services and will be contractually bound to process your personal information only on our behalf and in compliance with our requests.  \\n\\n### With whom do we share this information?\\n\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient\'s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\nWe may share your personal information to third parties in the event of sale or purchase of the business of the company, its assets, in whole or in part, as the case may be. We may transfer your personal information for automated data processing and profiling subject to your preferences in the cookie policy. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies, as per your preference. This may however prevent you from taking full advantage of our website. \\n\\n### How long do we store your information?\\n\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n### How do we protect your information?\\n\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers in North America and /or Europe that are managed by Scala and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n### What are your rights?\\n\\n__Request access__ to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\n__Request correction__ of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\n__Request erasure__ of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\n__Object to processing__ of your personal data, where Scala feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\n__Request restriction of processing__ of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\n__Request the transfer__ of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\n__Lodge a complaint__ with your local data protection regulator. Please note, Scala has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n### Changes to our privacy statement\\n\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website. \\n\\nThis privacy statement was last updated on 3 July 2018.\\n\\n### Questions, comment or requests\\n\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Kz3ClNCCbsVdmI0vt7gSX","type":"Entry","createdAt":"2019-04-29T12:09:55.077Z","updatedAt":"2021-03-28T14:24:38.254Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-about-numbers"},"title":{"de":"Führend in der Branche","en-US":"Leading the Industry","fr":"Leader de l\'industrie","ja":"業界をリード"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6QBMzQ3M0mRMDbhq9uzhhC"}}},"description":{"en-US":"- Not relevant. 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Die Kommunikationsmöglichkeiten, die sich durch das einfache Hinzufügen von Digital Signage für Regierungseinrichtungen ergeben, sind erheblich. Die Einbindung des Publikums mit gezielten Botschaften unter Verwendung dynamischer digitaler Beschilderung, die sowohl vollständig interaktiv als auch gemeinsam genutzt werden kann, ist in der heutigen Regierungsumgebung sehr wichtig. Da sich Arbeitsumgebungen mit Digital Signage als Katalysator schnell verändern, stehen Institutionen unter zunehmendem Druck, ihrem Publikum sofort klare und relevante Inhalte zu liefern.","en-US":"Truly optimize communication by determining the placement of government digital signage to be able to control the information and messaging being shared with all audiences. The communication possibilities generated from simply adding digital signage for government institutions are significant. Engaging audiences with targeted messaging using dynamic digital signage which can be both fully interactive and shared is very important in today’s government environment. With working environments quickly transforming with digital signage as the catalyst, institutions are under increasing pressure to instantly deliver clear and relevant content to their audiences.","fr":"Optimisez réellement la communication en déterminant l\'emplacement de la signalétique digitale afin de pouvoir contrôler les informations et les messages partagés avec tous les publics. Le simple ajout d\'un affichage numérique pour les administrations génère des possibilités de communication significatives. Mobiliser le public par des messages ciblés à l\'aide d\'une signalétique digitale dynamique, qui peut être à la fois entièrement interactive et partagée, est très important dans l\'environnement administratif actuel. L\'affichage digital est le catalyseur qui transforme rapidement l’espace de travail, les institutions étant soumises à une pression croissante qui leur demande de fournir instantanément un contenu clair et pertinent à leur public."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5SGEeznSbyA1x5tbyGJnoQ","type":"Entry","createdAt":"2019-05-24T20:26:25.493Z","updatedAt":"2021-03-23T10:09:28.899Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Government Column 1"},"description":{"au":"## Use Digital Signage to Enhance Vital Communications\\nCommunications from government agencies or institutions often carry a heightened weight of importance – from emergency and public safety updates to offering vital services and information to a community. By introducing a __digital signage__ for government institutions including capital buildings, prisons and township offices can enhance both internal and external communications. __Government digital signage__ and content acceleration can quickly create a cohesive communications strategy — queue management can decrease perceived wait times and keep visitors informed by displaying live feeds of important information such as disaster and emergency information, crime alerts and new regulations.\\n\\n## Centralised Content Creation, Distribution & Management \\nCommunicate effectively using advanced marketing technology throughout the agency, from welcoming guests in the lobby to better informing employees in such places as break rooms, factory lines and even on their desktop. Using centralised content creation, distribution and management marketing technology, institutions can launch content that satisfies a varied set of government and communication objectives while simultaneously targeting specific audiences on the appropriate digital signage. Scala digital signage solutions for government institutions provide seamless communication within organizations through advanced marketing technology using __government digital signage__. Agencies can quickly share real-time information using multimedia display screens in different locations.","de":"__Verwenden Sie Digital Signage zur Anzeige von wichtigen__\\nMitteilungen von Regierungsbehörden oder -institutionen haben oft ein erhöhtes Gewicht an eine höhere Relevanz - von Aktualisierungen für Notfälle und öffentliche Sicherheit bis hin zum Angebot von lebenswichtigen Diensten und Informationen für eine Gemeinde. Durch die Einführung einer digitalen Beschilderung für Regierungsinstitutionen wie Hauptstadtgebäude, Gefängnisse und Gemeindeämter kann sowohl die interne als auch die externe Kommunikation verbessert werden. Digital Signage für Behörden und die Beschleunigung von Inhalten können schnell eine kohärente Kommunikationsstrategie schaffen - das Warteschlangenmanagement kann die wahrgenommenen Wartezeiten verringern und Besucher auf dem Laufenden halten, indem wichtige Informationen wie Katastrophen- und Notfallinformationen, Kriminalitätswarnungen und neue Vorschriften live angezeigt werden. \\n\\nKommunizieren Sie effektiv mit fortschrittlicher Marketingtechnologie in der gesamten Agentur, von der Begrüßung der Gäste in der Lobby bis zur besseren Information der Mitarbeiter an Orten wie Pausenräumen, Werksstraßen und sogar auf ihrem Schreibtisch. Durch die Verwendung einer zentralisierten Marketingtechnologie für die Erstellung, Verteilung und Verwaltung von Inhalten können Institutionen Inhalte lancieren, die eine Vielzahl von Regierungs- und Kommunikationszielen erfüllen und gleichzeitig bestimmte Zielgruppen auf der entsprechenden digitalen Anzeigetafel ansprechen. Die Digital-Signage-Lösungen von Scala für Regierungsinstitutionen sorgen für eine nahtlose Kommunikation innerhalb von Organisationen durch fortschrittliche Marketingtechnologie mit Hilfe von Digital Signage für Behörden. Agenturen können schnell Echtzeit-Informationen über Multimedia-Bildschirme an verschiedenen Standorten austauschen. ","en-US":"__Use Digital Signage to Display Vitial Communications__\\nCommunications from government agencies or institutions often carry a heightened weight of importance – from emergency and public safety updates to offering vital services and information to a community. By introducing a digital signage for government institutions including capital buildings, prisons and township offices can enhance both internal and external communications. Government digital signage and content acceleration can quickly create a cohesive communications strategy — queue management can decrease perceived wait times and keep visitors informed by displaying live feeds of important information such as disaster and emergency information, crime alerts and new regulations.\\n\\nCommunicate effectively using advanced marketing technology throughout the agency, from welcoming guests in the lobby to better informing employees in such places as break rooms, factory lines and even on their desktop. Using centralized content creation, distribution and management marketing technology, institutions can launch content that satisfies a varied set of government and communication objectives while simultaneously targeting specific audiences on the appropriate digital signage. Scala digital signage solutions for government institutions provide seamless communication within organizations through advanced marketing technology using government digital signage. Agencies can quickly share real-time information using multimedia display screens in different locations.","fr":"La communication des agences et institutions administratives comporte un degré élevé d’importance - des urgences relevant que la protection civile et de la sécurité publique à l\'offre de services et d\'informations essentielles à la communauté. L’installation d’une signalétique digitale pour administrations, y compris dans les bâtiments officiels, prisons et bureaux municipaux, peut améliorer la communication interne et externe. L’affichage digital pour administrations et l\'accélération du contenu peuvent rapidement créer une stratégie de communication cohérente - la gestion des files permet de réduire la perception du temps d\'attente tout en tenant les visiteurs informés par l’affichage de flux d\'informations en direct, comme par exemple des informations concernant les catastrophes et les urgences, des alertes à la criminalité et de nouvelles réglementations.\\n\\nCommuniquez efficacement en utilisant une technologie marketing de pointe sur l’ensemble du site, pour l\'accueil des clients dans le hall comme pour une meilleure information des employés dans les salles de pause, les usines et même sur leurs bureaux. En utilisant une technologie centralisée de création, de distribution et de gestion de contenu, les institutions peuvent afficher des informations satisfaisant un ensemble d\'objectifs administratifs et de communication tout en ciblant simultanément des publics spécifiques par l’affichage digital approprié. Les solutions de Digital Signage de Scala pour les administrations fournissent une communication fluide au sein des organisations grâce à une technologie marketing de pointe utilisant la signalétique digitale de l’institution. Les agences peuvent partager rapidement des informations en temps réel à l\'aide d\'écrans multimédia situés à différents endroits.","in":"## Use Digital Signage to Enhance Vital Communications\\nCommunications from government agencies or institutions often carry a heightened weight of importance – from emergency and public safety updates to offering vital services and information to a community. By introducing a __digital signage__ for government institutions including capital buildings, prisons and township offices can enhance both internal and external communications. __Government digital signage__ and content acceleration can quickly create a cohesive communications strategy — queue management can decrease perceived wait times and keep visitors informed by displaying live feeds of important information such as disaster and emergency information, crime alerts and new regulations.\\n\\n## Centralised Content Creation, Distribution & Management \\nCommunicate effectively using advanced marketing technology throughout the agency, from welcoming guests in the lobby to better informing employees in such places as break rooms, factory lines and even on their desktop. Using centralised content creation, distribution and management marketing technology, institutions can launch content that satisfies a varied set of government and communication objectives while simultaneously targeting specific audiences on the appropriate digital signage. Scala digital signage solutions for government institutions provide seamless communication within organizations through advanced marketing technology using __government digital signage__. Agencies can quickly share real-time information using multimedia display screens in different locations.","sg":"## Use Digital Signage to Enhance Vital Communications\\nCommunications from government agencies or institutions often carry a heightened weight of importance – from emergency and public safety updates to offering vital services and information to a community. By introducing a __digital signage__ for government institutions including capital buildings, prisons and township offices can enhance both internal and external communications. __Government digital signage__ and content acceleration can quickly create a cohesive communications strategy — queue management can decrease perceived wait times and keep visitors informed by displaying live feeds of important information such as disaster and emergency information, crime alerts and new regulations.\\n\\n## Centralised Content Creation, Distribution & Management \\nCommunicate effectively using advanced marketing technology throughout the agency, from welcoming guests in the lobby to better informing employees in such places as break rooms, factory lines and even on their desktop. Using centralised content creation, distribution and management marketing technology, institutions can launch content that satisfies a varied set of government and communication objectives while simultaneously targeting specific audiences on the appropriate digital signage. Scala digital signage solutions for government institutions provide seamless communication within organizations through advanced marketing technology using __government digital signage__. Agencies can quickly share real-time information using multimedia display screens in different locations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4LEanTVJiaidjlzhhY1OV5","type":"Entry","createdAt":"2019-05-24T20:47:51.201Z","updatedAt":"2021-03-23T10:01:38.134Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"DOOH Column 2"},"description":{"au":"## Scala Outdoor Digital Signage Solutions for Every Market\\nThe Scala platform guarantees reliable, timely delivery of curated content to [outdoor digital signage](https://www.scala.com/au/casestudies/liseberg-catches-visitors-attention-with-digital-signage/) to enhance outdoor advertising for any project.__ Digital out of home (DOOH) signage__ and content acceleration deliver dynamically changing rich-media content to any outdoor screen based on environmental triggers in real time. Businesses can heighten the way audiences engage with their brand by implementing a scalable, smart solution prompted to adapt based on environmental factors. With Scala, you can easily display engaging high-definition information, products, brand messages and more. \\n\\nScala’s [DOOH & outdoor digital signage solutions](https://www.scala.com/au/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install) are ideal across industries: QSR, corporate communications, education, medical facilities and more will benefit from outdoor signage.The effectiveness of outdoor advertising has been recognized for many years, but utilizing __outdoor digital signage__ makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with __digital out of home displays__.\\n\\nScala partners with some of the world’s largest and most innovative tech companies like Walkbase and STRATACACHE to offer constant, stable and reliable performance. Based in Philadelphia, PA, we operate within a global network of __digital signage__ experts which spans to over 90 countries. As a result of more than 30 years in the field, we have installed over 500,000 indoor and __outdoor digital signage__ units around the world. Our flexible platform was designed specifically to help you reach your business goals. ","de":"__Digital-Signage-Lösungen von Scala für jeden Markt__\\nDie Scala-Plattform garantiert eine zuverlässige, zeitnahe Bereitstellung von kuratierten Inhalten für die digitale Außenwerbung, um diese für jedes Projekt zu verbessern. Digital Out-of-Home- (DOOH) Signage und Content Acceleration liefern dynamisch wechselnde Rich-Media-Inhalte auf jedem Außenbildschirm basierend auf Umgebungsauslösern in Echtzeit. Unternehmen können die Art und Weise, wie ihr Publikum mit ihrer Marke interagiert, verbessern, indem sie eine skalierbare, intelligente Lösung implementieren, die dazu gebracht wird, sich basierend auf Umgebungsfaktoren anzupassen. Mit Scala können Sie auf einfache Weise ansprechende, hochauflösende Informationen, Produkte, Markenbotschaften und mehr anzeigen. \\n\\nScalas DOOH & Outdoor-Digital-Signage-Lösungen sind ideal für alle Branchen: Schnellrestaurants, Unternehmenskommunikation, Bildung, medizinische Einrichtungen und mehr profitieren von der Außenbeschilderung. Die Wirksamkeit von Außenwerbung ist seit vielen Jahren anerkannt, aber die Nutzung digitaler Außenwerbung macht sie zu einem ganz neuen Medium. Sofortige Aktualisierungen, rotierende Nachrichten und auffällige Bilder mit Bewegung sind bei digitalen Out-of-Home-Displays Standard. \\n\\nScala arbeitet mit einigen der weltweit größten und innovativsten Technologieunternehmen wie Walkbase und STRATACACHE zusammen, um eine konstante, stabile und zuverlässige Leistung zu bieten. Mit Sitz in Philadelphia, PA, arbeiten wir in einem globalen Netzwerk von Digital-Signage-Experten, das sich auf über 90 Länder erstreckt. Als Ergebnis von mehr als 30 Jahren in diesem Bereich haben wir weltweit über 500.000 Digital-Signage-Einheiten für den Innen- und Außenbereich installiert. Unsere flexible Plattform wurde speziell entwickelt, um Ihnen zu helfen, Ihre Geschäftsziele zu erreichen. ","en-US":"__Scala Digital Signage Solutions for Every Market__\\nThe Scala platform guarantees reliable, timely delivery of curated content to outdoor digital signage to enhance outdoor advertising for any project. Digital out of home (DOOH) signage and content acceleration deliver dynamically changing rich-media content to any outdoor screen based on environmental triggers in real time. Businesses can heighten the way audiences engage with their brand by implementing a scalable, smart solution prompted to adapt based on environmental factors. With Scala, you can easily display engaging high-definition information, products, brand messages and more. \\n\\nScala’s DOOH & outdoor digital signage solutions are ideal across industries: QSR, corporate communications, education, medical facilities and more will benefit from outdoor signage.The effectiveness of outdoor advertising has been recognized for many years, but utilizing outdoor digital signage makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with digital out of home displays.\\n\\nScala partners with some of the world’s largest and most innovative tech companies like Walkbase and STRATACACHE to offer constant, stable and reliable performance. Based in Philadelphia, PA, we operate within a global network of digital signage experts which spans to over 90 countries. As a result of more than 30 years in the field, we have installed over 500,000 indoor and outdoor digital signage units around the world. Our flexible platform was designed specifically to help you reach your business goals. ","fr":"L\'efficacité de la publicité numérique extérieure est reconnue depuis de nombreuses années, mais l\'utilisation des écrans digitaux extérieurs DOOH en fait un tout nouveau média. Les mises à jour instantanées, les messages périodiques et les visuels animés impressionnants sont tous affichés sur une signalétique digitale extérieure. En passant au numérique, vous pouvez : éliminer les coûts d\'impression, de distribution et de mise à jour régulières des panneaux géants ; changer les messages au bout de quelques secondes, avec plusieurs annonceurs qui tournent sur un seul écran ; faire varier automatiquement les messages selon l\'heure de la journée, le jour de la semaine ou même la température extérieure ; permettre aux annonceurs de modifier instantanément certains programmes (par exemple, un panneau publicitaire pour le journal télévisé local peut annoncer le gros titre du soir). La mise à jour en temps réel garantit l’actualisation et la pertinence de votre message.","in":"## Scala Outdoor Digital Signage Solutions for Every Market\\nThe Scala platform guarantees reliable, timely delivery of curated content to [outdoor digital signage](https://www.scala.com/in/casestudies/liseberg-catches-visitors-attention-with-digital-signage/) to enhance outdoor advertising for any project.__ Digital out of home (DOOH) signage__ and content acceleration deliver dynamically changing rich-media content to any outdoor screen based on environmental triggers in real time. Businesses can heighten the way audiences engage with their brand by implementing a scalable, smart solution prompted to adapt based on environmental factors. With Scala, you can easily display engaging high-definition information, products, brand messages and more. \\n\\nScala’s [DOOH & outdoor digital signage solutions](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-install/) are ideal across industries: QSR, corporate communications, education, medical facilities and more will benefit from outdoor signage.The effectiveness of outdoor advertising has been recognized for many years, but utilizing __outdoor digital signage__ makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with __digital out of home displays__.\\n\\nScala partners with some of the world’s largest and most innovative tech companies like Walkbase and STRATACACHE to offer constant, stable and reliable performance. Based in Philadelphia, PA, we operate within a global network of __digital signage__ experts which spans to over 90 countries. As a result of more than 30 years in the field, we have installed over 500,000 indoor and __outdoor digital signage__ units around the world. Our flexible platform was designed specifically to help you reach your business goals. ","sg":"## Scala Outdoor Digital Signage Solutions for Every Market\\nThe Scala platform guarantees reliable, timely delivery of curated content to [outdoor digital signage](https://www.scala.com/sg/casestudies/liseberg-catches-visitors-attention-with-digital-signage/) to enhance outdoor advertising for any project.__ Digital out of home (DOOH) signage__ and content acceleration deliver dynamically changing rich-media content to any outdoor screen based on environmental triggers in real time. Businesses can heighten the way audiences engage with their brand by implementing a scalable, smart solution prompted to adapt based on environmental factors. With Scala, you can easily display engaging high-definition information, products, brand messages and more. \\n\\nScala’s [DOOH & outdoor digital signage solutions](https://www.scala.com/sg/casestudies/taipei-arena-uses-social-media-in-giant-dooh-install/) are ideal across industries: QSR, corporate communications, education, medical facilities and more will benefit from outdoor signage.The effectiveness of outdoor advertising has been recognized for many years, but utilizing __outdoor digital signage__ makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with __digital out of home displays__.\\n\\nScala partners with some of the world’s largest and most innovative tech companies like Walkbase and STRATACACHE to offer constant, stable and reliable performance. Based in Philadelphia, PA, we operate within a global network of __digital signage__ experts which spans to over 90 countries. As a result of more than 30 years in the field, we have installed over 500,000 indoor and __outdoor digital signage__ units around the world. Our flexible platform was designed specifically to help you reach your business goals. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6EE7MGlM6rw6cPKtZh5bEd","type":"Entry","createdAt":"2019-05-24T20:47:11.196Z","updatedAt":"2021-03-23T10:00:55.852Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"DOOH Column 1"},"description":{"au":"## Dooh & Outdoor Digital Signage Solutions\\n[Outdoor digital signage](https://www.scala.com/au/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) offers a host of opportunities and benefits for businesses that implement it as part of their marketing efforts. \\nStop worrying about printing services and save some time and money. Instead of designing single-use banners for a revolving door of promotions, easily change and update promotional content on your digital display. __Digital signage__ will allow you to eliminate unnecessary waste and keep your guests up-to-date on promotions, events and any other relevant information you want to push to a broad audience. \\n\\n## Dynamic Messaging Integrated With Social & Website Feeds\\nDOOH can be programmed with easily updated rotating messages — with no need for marketing expertise. Displays can include promotions your business is running, advertisements, events and more. Or list operational information, such as business hours or a “now hiring” sign. There are as many possibilities as you can think of. \\nAdditionally, you can broadcast images and posts from your brand’s social media feed to engage customers and raise brand awareness. Not only does this grab the attention of your guests, but it also encourages them to engage with your company online. If your goal is to increase your online presence as well as gain more in-person visitors, this is the perfect solution.","de":"__Lösungen für Außenwerbung & Information__ \\nDigital Signage im Außenbereich bietet eine Vielzahl von Möglichkeiten und Vorteilen für Unternehmen, die es als Teil ihrer Marketingbemühungen einsetzen. \\n\\nMachen Sie sich keine Gedanken mehr über Druckdienstleistungen und sparen Sie Zeit und Geld. Anstatt Banner zur einmaligen Verwendung für eine Drehtür von Werbeaktionen zu entwerfen, können Sie Werbeinhalte auf Ihrem digitalen Display einfach ändern und aktualisieren. Mit Digital Signage können Sie unnötigen Abfall vermeiden und Ihre Gäste über Aktionen, Veranstaltungen und andere relevante Informationen auf dem Laufenden halten, die Sie einem breiten Publikum zugänglich machen möchten. \\n\\nAußenwerbung kann mit leicht zu aktualisierenden, rotierenden Botschaften programmiert werden - ganz ohne Marketing-Fachwissen. Die Anzeigen können Werbeaktionen, die Ihr Unternehmen durchführt, Anzeigen, Veranstaltungen und mehr enthalten. Oder betriebliche Informationen auflisten, wie z. B. Geschäftszeiten oder ein \\"Wir stellen ein\\"-Schild. Es gibt so viele Möglichkeiten, wie Sie sich vorstellen können.\\n\\nDarüber hinaus können Sie Bilder und Beiträge aus dem Social-Media-Feed Ihrer Marke übertragen, um Kunden anzusprechen und die Markenbekanntheit zu erhöhen. Das weckt nicht nur die Aufmerksamkeit Ihrer Gäste, sondern regt sie auch dazu an, sich online mit Ihrem Unternehmen zu beschäftigen. Wenn es Ihr Ziel ist, sowohl Ihre Online-Präsenz zu erhöhen als auch mehr Besucher vor Ort zu gewinnen, ist dies die perfekte Lösung. ","en-US":"__DOOH and Outdoor Solutions__\\nOutdoor digital signage offers a host of opportunities and benefits for businesses that implement it as part of their marketing efforts. \\n\\nStop worrying about printing services and save some time and money. Instead of designing single-use banners for a revolving door of promotions, easily change and update promotional content on your digital display. Digital signage will allow you to eliminate unnecessary waste and keep your guests up-to-date on promotions, events and any other relevant information you want to push to a broad audience. \\n\\nDOOH can be programmed with easily updated rotating messages — with no need for marketing expertise. Displays can include promotions your business is running, advertisements, events and more. Or list operational information, such as business hours or a “now hiring” sign. There are as many possibilities as you can think of. \\n\\nAdditionally, you can broadcast images and posts from your brand’s social media feed to engage customers and raise brand awareness. Not only does this grab the attention of your guests, but it also encourages them to engage with your company online. If your goal is to increase your online presence as well as gain more in-person visitors, this is the perfect solution.","fr":"La plateforme Scala garantit une diffusion fiable et opportune du contenu programmé vers les écrans digitaux extérieurs DOOH permettant de mettre en avant toutes sortes de projets. La signalétique digitale extérieure et l\'accélération du contenu offrent, en temps réel, une dynamique de présentation de contenu multimédia sur n\'importe quel écran en fonction des déclencheurs environnementaux. Augmentez l’interaction du public avec votre marque en mettant en place une solution évolutive et intelligente, qui s\'adapte en fonction des facteurs environnementaux. Avec Scala, vous pouvez facilement afficher, en haute définition, des messages de marque ou des produits attractifs programmés qui changeront lorsqu\'un écran détectera une évolution de l\'environnement extérieur.","in":"## Dooh & Outdoor Digital Signage Solutions\\n[Outdoor digital signage](https://www.scala.com/in/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) offers a host of opportunities and benefits for businesses that implement it as part of their marketing efforts. \\nStop worrying about printing services and save some time and money. Instead of designing single-use banners for a revolving door of promotions, easily change and update promotional content on your digital display. __Digital signage__ will allow you to eliminate unnecessary waste and keep your guests up-to-date on promotions, events and any other relevant information you want to push to a broad audience. \\n\\n## Dynamic Messaging Integrated With Social & Website Feeds\\nDOOH can be programmed with easily updated rotating messages — with no need for marketing expertise. Displays can include promotions your business is running, advertisements, events and more. Or list operational information, such as business hours or a “now hiring” sign. There are as many possibilities as you can think of. \\nAdditionally, you can broadcast images and posts from your brand’s social media feed to engage customers and raise brand awareness. Not only does this grab the attention of your guests, but it also encourages them to engage with your company online. If your goal is to increase your online presence as well as gain more in-person visitors, this is the perfect solution.","sg":"## Dooh & Outdoor Digital Signage Solutions\\n[Outdoor digital signage](https://www.scala.com/sg/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) offers a host of opportunities and benefits for businesses that implement it as part of their marketing efforts. \\nStop worrying about printing services and save some time and money. Instead of designing single-use banners for a revolving door of promotions, easily change and update promotional content on your digital display. __Digital signage__ will allow you to eliminate unnecessary waste and keep your guests up-to-date on promotions, events and any other relevant information you want to push to a broad audience. \\n\\n## Dynamic Messaging Integrated With Social & Website Feeds\\nDOOH can be programmed with easily updated rotating messages — with no need for marketing expertise. Displays can include promotions your business is running, advertisements, events and more. Or list operational information, such as business hours or a “now hiring” sign. There are as many possibilities as you can think of. \\nAdditionally, you can broadcast images and posts from your brand’s social media feed to engage customers and raise brand awareness. Not only does this grab the attention of your guests, but it also encourages them to engage with your company online. If your goal is to increase your online presence as well as gain more in-person visitors, this is the perfect solution."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7EWlNqD0Sq3z9P8vUW3xh5","type":"Entry","createdAt":"2019-05-01T10:45:28.085Z","updatedAt":"2021-03-23T09:55:18.044Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Automotive Column 2"},"description":{"au":"## Communicate Effectively with Advanced Marketing Technology\\nTransform the dealership environment by installing touch screen check-in kiosks for customers to use instead of taking time away from salespeople and mechanics doing their primary jobs — selling and fixing automobiles. Reduce perceived wait times with __auto dealer digital signage__ by providing entertainment to customers during dwell times, such as waiting for their car to be serviced or while sales associates are assisting other customers. Show high-value assets on impressive 4K large format video to capture a buying customers potential interest in upgrading their current deal. Communicate effectively using advanced marketing technology throughout the dealership, from welcoming guests in the lobby to informing employees of recent announcements in the break rooms, the showroom and even in the garage.\\n\\n## Seamless Possibilities \\nUsing centralized content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate [automotive digital signage](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/). Scala delivers seamless advertising, entertainment and communication possibilities to dealerships through advanced marketing technology.","de":"Verwandeln Sie die Umgebung des Autohauses, indem Sie Touchscreen-Check-in-Kiosks installieren, die von den Kunden genutzt werden können, anstatt den Verkäufern und Mechanikern Zeit für ihre Hauptaufgaben - den Verkauf und die Reparatur von Autos - zu nehmen. Reduzieren Sie die gefühlten Wartezeiten mit Digital Signage im Autohaus, indem Sie den Kunden während der Verweilzeiten Unterhaltung bieten, z. B. während sie auf ihr Auto warten oder die Verkäufer andere Kunden bedienen. Zeigen Sie hochwertige Produkte auf beeindruckenden 4K-Großformatvideos, um das potenzielle Interesse eines kaufenden Kunden an einem Upgrade seines aktuellen Geschäfts zu wecken. Kommunizieren Sie effektiv mit fortschrittlicher Marketingtechnologie im gesamten Autohaus, von der Begrüßung der Gäste in der Lobby bis zur Information der Mitarbeiter über aktuelle Ankündigungen in den Pausenräumen, im Ausstellungsraum und sogar in der Werkstatt. \\n\\nMit einer zentralisierten Marketingtechnologie für die Erstellung, Verteilung und Verwaltung von Inhalten können Autohäuser Inhalte lancieren, die eine Vielzahl von Geschäfts- und Kommunikationszielen erfüllen und gleichzeitig bestimmte Zielgruppen auf der entsprechenden digitalen Beschilderung für den Automobilbereich ansprechen. Scala bietet Händlern nahtlose Werbe-, Unterhaltungs- und Kommunikationsmöglichkeiten durch fortschrittliche Marketingtechnologie.","en-US":"Transform the dealership environment by installing touch screen check-in kiosks for customers to use instead of taking time away from salespeople and mechanics doing their primary jobs — selling and fixing automobiles. Reduce perceived wait times with auto dealer digital signage by providing entertainment to customers during dwell times, such as waiting for their car to be serviced or while sales associates are assisting other customers. Show high-value assets on impressive 4K large format video to capture a buying customers potential interest in upgrading their current deal. Communicate effectively using advanced marketing technology throughout the dealership, from welcoming guests in the lobby to informing employees of recent announcements in the break rooms, the showroom and even in the garage.\\n\\nUsing centralized content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate automotive digital signage. Scala delivers seamless advertising, entertainment and communication possibilities to dealerships through advanced marketing technology.","fr":"Transformez l\'environnement de votre concession en installant des kiosques ou bornes d\'enregistrement à écran tactile que vos clients utiliseront au lieu de faire perdre du temps aux vendeurs et aux mécaniciens qui pourront ainsi se consacrer à leur travail - vendre et réparer des automobiles. Réduisez les temps d\'attente perçus grâce à la signalétique digitale pour concessions automobiles en proposant des divertissements aux clients pendant les temps d’attente, par exemple lors de l\'entretien de leur voiture ou pendant que les vendeurs s’occupent d\'autres clients. Affichez des véhicules de grande valeur sur une vidéo 4K grand format impressionnante pour capter l\'intérêt potentiel d\'un acheteur et l’orienter vers l’achat d’un véhicule de catégorie supérieure.  Communiquez efficacement en utilisant une technologie marketing de pointe dans toute la concession, pour l\'accueil des clients dans le hall ou une meilleure information des employés dans des lieux tels que les salles de pause, la surface d’exposition et même le garage.\\n\\nEn utilisant une technologie centralisée de création, de distribution et de gestion des informations, les concessions peuvent afficher du contenu satisfaisant un ensemble d\'objectifs commerciaux et de communication tout en ciblant simultanément des publics spécifiques sur l’affichage digital approprié. Scala offre aux concessionnaires des possibilités de publicité, de divertissement et de communication fluides grâce à une technologie marketing de pointe.","in":"## Communicate Effectively with Advanced Marketing Technology\\nTransform the dealership environment by installing touch screen check-in kiosks for customers to use instead of taking time away from salespeople and mechanics doing their primary jobs — selling and fixing automobiles. Reduce perceived wait times with __auto dealer digital signage__ by providing entertainment to customers during dwell times, such as waiting for their car to be serviced or while sales associates are assisting other customers. Show high-value assets on impressive 4K large format video to capture a buying customers potential interest in upgrading their current deal. Communicate effectively using advanced marketing technology throughout the dealership, from welcoming guests in the lobby to informing employees of recent announcements in the break rooms, the showroom and even in the garage.\\n\\n## Seamless Possibilities\\nUsing centralized content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate [automotive digital signage](https://www.scala.com/in/casestudies/driving-digital-interaction-in-kia-dealerships/). Scala delivers seamless advertising, entertainment and communication possibilities to dealerships through advanced marketing technology.","sg":"## Communicate Effectively with Advanced Marketing Technology\\nTransform the dealership environment by installing touch screen check-in kiosks for customers to use instead of taking time away from salespeople and mechanics doing their primary jobs — selling and fixing automobiles. Reduce perceived wait times with __auto dealer digital signage__ by providing entertainment to customers during dwell times, such as waiting for their car to be serviced or while sales associates are assisting other customers. Show high-value assets on impressive 4K large format video to capture a buying customers potential interest in upgrading their current deal. Communicate effectively using advanced marketing technology throughout the dealership, from welcoming guests in the lobby to informing employees of recent announcements in the break rooms, the showroom and even in the garage.\\n\\n## Seamless Possibilities\\nUsing centralized content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate [automotive digital signage](https://www.scala.com/sg/casestudies/driving-digital-interaction-in-kia-dealerships/). Scala delivers seamless advertising, entertainment and communication possibilities to dealerships through advanced marketing technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4FOhuHNEK2sjgUrJMc2pdP","type":"Entry","createdAt":"2019-05-01T10:43:35.848Z","updatedAt":"2021-03-23T09:54:53.574Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Automotive Column 1"},"description":{"au":"## Deliver an Impactful Digital Experience\\nIn the highly competitive and constantly changing automotive industry, retailers need to create an environment that immediately grabs the attention of customers and converts sales. [Automotive digital signage](https://www.scala.com/au/casestudies/new-kia-brand-identity-in-russia/) can help achieve this by highlighting current in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images. Innovative retail experiences can also be incorporated to further engage shoppers, incorporating interactive touchscreen kiosks and personalized screen content to personal tastes. By extending the digital solution beyond the showroom and into the waiting room retailers can boost sales by promoting new vehicles, offering promotions on service offerings and amenities and offering advertising opportunities on __auto digital signage__. Sales associates can even trigger screens to show relevant content to the current in-store demographic.","de":"__Bieten Sie ein eindrucksvolles, digitales Erlebnis__  \\nIn der hart umkämpften und sich ständig verändernden Automobilbranche müssen Einzelhändler eine Umgebung schaffen, die sofort die Aufmerksamkeit der Kunden erregt und Verkäufe generiert. Die digitale Beschilderung in der Automobilindustrie kann dabei helfen, indem sie die aktuell vorrätigen Fahrzeuge im gesamten Ausstellungsraum hervorhebt und dabei Full-Motion-Videos und überzeugende Bilder anzeigt. Innovative Einzelhandelserlebnisse können ebenfalls integriert werden, um die Kunden noch mehr einzubinden, z. B. durch interaktive Touchscreen-Kiosks und personalisierte Bildschirminhalte nach persönlichem Geschmack. Durch die Ausweitung der digitalen Lösung über den Ausstellungsraum hinaus in den Warteraum können Händler den Umsatz steigern, indem sie für neue Fahrzeuge werben, Aktionen zu Serviceangeboten und Annehmlichkeiten sowie Werbemöglichkeiten auf der automatischen digitalen Beschilderung anbieten. Vertriebsmitarbeiter können sogar Bildschirme so einstellen, dass sie relevante Inhalte für die aktuelle Zielgruppe in der Verkaufsstelle anzeigen. ","en-US":"__Deliver an Impactful, Digital Experience__\\nIn the highly competitive and constantly changing automotive industry, retailers need to create an environment that immediately grabs the attention of customers and converts sales. Automotive digital signage can help achieve this by highlighting current in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images. Innovative retail experiences can also be incorporated to further engage shoppers, incorporating interactive touchscreen kiosks and personalized screen content to personal tastes. By extending the digital solution beyond the showroom and into the waiting room retailers can boost sales by promoting new vehicles, offering promotions on service offerings and amenities and offering advertising opportunities on auto digital signage. Sales associates can even trigger screens to show relevant content to the current in-store demographic.","fr":"L\'industrie automobile est hautement compétitive et en constante évolution : les concessionnaires doivent donc créer un environnement qui attire immédiatement l\'attention des clients et entraîne des ventes. L’affichage digital pour l’automobile peut aider à atteindre cet objectif en valorisant prioritairement les véhicules en stock sur toute la surface d\'exposition, par le biais de vidéos et d’images fascinantes. Des expériences innovantes de vente peuvent également être intégrées pour impliquer davantage les acheteurs, par le biais de kiosques ou bornes interactives à écran tactile et d’un contenu personnalisé. En étendant la solution numérique au-delà de la surface d\'exposition et dans la salle d\'attente, les concessionnaires peuvent augmenter les ventes en faisant la promotion de nouveaux véhicules et en offrant des promotions sur les services et les équipements et des opportunités de publicité sur la signalétique digitale pour l’automobile. Les vendeurs peuvent même déclencher des écrans pour afficher du contenu pertinent à destination des clients présents dans le magasin.","in":"## Deliver an Impactful Digital Experience\\nIn the highly competitive and constantly changing automotive industry, retailers need to create an environment that immediately grabs the attention of customers and converts sales. [Automotive digital signage](https://www.scala.com/in/casestudies/new-kia-brand-identity-in-russia/) can help achieve this by highlighting current in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images. Innovative retail experiences can also be incorporated to further engage shoppers, incorporating interactive touchscreen kiosks and personalized screen content to personal tastes. By extending the digital solution beyond the showroom and into the waiting room retailers can boost sales by promoting new vehicles, offering promotions on service offerings and amenities and offering advertising opportunities on __auto digital signage__. Sales associates can even trigger screens to show relevant content to the current in-store demographic.","sg":"## Deliver an Impactful Digital Experience\\nIn the highly competitive and constantly changing automotive industry, retailers need to create an environment that immediately grabs the attention of customers and converts sales. [Automotive digital signage](https://www.scala.com/sg/casestudies/new-kia-brand-identity-in-russia/) can help achieve this by highlighting current in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images. Innovative retail experiences can also be incorporated to further engage shoppers, incorporating interactive touchscreen kiosks and personalized screen content to personal tastes. By extending the digital solution beyond the showroom and into the waiting room retailers can boost sales by promoting new vehicles, offering promotions on service offerings and amenities and offering advertising opportunities on __auto digital signage__. Sales associates can even trigger screens to show relevant content to the current in-store demographic."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nv9yTdNRuFD0JALjHvbN7","type":"Entry","createdAt":"2019-05-24T21:08:40.384Z","updatedAt":"2021-03-23T09:45:17.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Education Column 2"},"description":{"au":"## Interactive School-Branded Messaging\\nControl messaging centrally while allowing individuals, departments and organizations to easily contribute from their own devices gives students and faculty the ability to easily create school-branded messaging using ready-made templates. Make sure your student body is informed and up-to-date by instantly refreshing schedule changes, public transportation news, special activities, alerts and results on digital signage for schools. Even entertain your audience with live news feeds, weather reports and sports updates.\\n\\n## Connected Digital Display Screens for Schools\\nScala possesses a robust platform that is prepared for any situation that may occur on campus. Link to existing applications such as Intranet and scheduling systems to automatically send information to the digital display screens for schools in real-time to ensure emergency alerts are instantly reaching everyone on campus. Introduce innovative solutions such as interactive touch screens, social media integration, and wayfinding kiosks to make for a complete education experience.","de":"Steuern Sie Nachrichten zentral und geben Sie gleichzeitig Einzelpersonen, Abteilungen und Organisationen die Möglichkeit, von ihren eigenen Geräten aus Beiträge einzubringen. Dadurch können Studenten und Lehrkräfte mit Hilfe von vorgefertigten Vorlagen ganz einfach Nachrichten mit der Schulmarke erstellen. Stellen Sie sicher, dass Ihre Schülerschaft informiert und auf dem neuesten Stand ist, indem Sie Fahrplanänderungen, Nachrichten über öffentliche Verkehrsmittel, besondere Aktivitäten, Warnungen und Ergebnisse auf Digital Signage für Schulen sofort aktualisieren. Sie können Ihr Publikum sogar mit Live-Nachrichten, Wetterberichten und Sport-Updates unterhalten. \\n\\nScala verfügt über eine robuste Plattform, die auf jede Situation, die auf dem Campus auftreten kann, vorbereitet ist. Verknüpfen Sie sie mit bestehenden Anwendungen wie Intranet und Terminplanungssystemen, um Informationen automatisch und in Echtzeit an die digitalen Bildschirme der Schulen zu senden und so sicherzustellen, dass Notfallwarnungen jeden auf dem Campus sofort erreichen. Führen Sie innovative Lösungen wie interaktive Touchscreens, Integration sozialer Medien und Wegweiser-Kiosks ein, um ein umfassendes Bildungserlebnis zu schaffen. ","en-US":"Control messaging centrally while allowing individuals, departments and organizations to easily contribute from their own devices gives students and faculty the ability to easily create school-branded messaging using ready-made templates. Make sure your student body is informed and up-to-date by instantly refreshing schedule changes, public transportation news, special activities, alerts and results on digital signage for schools. Even entertain your audience with live news feeds, weather reports and sports updates.\\n\\nScala possesses a robust platform that is prepared for any situation that may occur on campus. Link to existing applications such as Intranet and scheduling systems to automatically send information to the digital display screens for schools in real-time to ensure emergency alerts are instantly reaching everyone on campus. Introduce innovative solutions such as interactive touch screens, social media integration, and wayfinding kiosks to make for a complete education experience.","fr":"Tout en permettant aux individus, aux départements et aux organisations de contribuer facilement à partir de leurs propres appareils, le contrôle centralisé des messages permet aux étudiants et professeurs de générer facilement des messages « aux couleurs de l’école » à l\'aide de templates prêts à l\'emploi. Assurez-vous que vos étudiants sont informés et à jour en actualisant instantanément les changements d\'horaire, les transports publics, les activités spéciales, les alertes et les résultats sur la signalétique digitale pour l’éducation. Divertissez tout en informant avec des flux d\'actualité en direct, des bulletins météo et des résultats sportifs.\\n\\nScala possède une plateforme robuste qui est conçue pour toute situation pouvant survenir sur le campus. Connectez-vous à des applications existantes telles que l\'intranet et des systèmes de programmation pour envoyer, automatiquement et en temps réel, des informations aux écrans numériques afin que les alertes atteignent instantanément tout le monde sur le campus. Installez des solutions innovantes telles que des écrans tactiles interactifs, l\'intégration des réseaux sociaux et des kiosques ou bornes d\'orientation pour une expérience éducative complète.","in":"## Interactive School-Branded Messaging\\nControl messaging centrally while allowing individuals, departments and organizations to easily contribute from their own devices gives students and faculty the ability to easily create school-branded messaging using ready-made templates. Make sure your student body is informed and up-to-date by instantly refreshing schedule changes, public transportation news, special activities, alerts and results on digital signage for schools. Even entertain your audience with live news feeds, weather reports and sports updates.\\n\\n## Connected Digital Display Screens for Schools\\nScala possesses a robust platform that is prepared for any situation that may occur on campus. Link to existing applications such as Intranet and scheduling systems to automatically send information to the digital display screens for schools in real-time to ensure emergency alerts are instantly reaching everyone on campus. Introduce innovative solutions such as interactive touch screens, social media integration, and wayfinding kiosks to make for a complete education experience.","sg":"## Interactive School-Branded Messaging\\nControl messaging centrally while allowing individuals, departments and organizations to easily contribute from their own devices gives students and faculty the ability to easily create school-branded messaging using ready-made templates. Make sure your student body is informed and up-to-date by instantly refreshing schedule changes, public transportation news, special activities, alerts and results on digital signage for schools. Even entertain your audience with live news feeds, weather reports and sports updates.\\n\\n## Connected Digital Display Screens for Schools\\nScala possesses a robust platform that is prepared for any situation that may occur on campus. Link to existing applications such as Intranet and scheduling systems to automatically send information to the digital display screens for schools in real-time to ensure emergency alerts are instantly reaching everyone on campus. Introduce innovative solutions such as interactive touch screens, social media integration, and wayfinding kiosks to make for a complete education experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6kpP141MdBpF1tyHqjbDlM","type":"Entry","createdAt":"2019-05-24T21:08:13.246Z","updatedAt":"2021-03-23T09:44:54.004Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Education Column 1"},"description":{"au":"## Digital Signage for Education\\nCapturing the attention of a generation of students who are constantly connected to and respond to __digital communication__ requires innovation and modernization via technology. It is important to remember that audiences on campuses are inundated daily with new information. Introducing innovative __digital solutions__ and __digital signage for education__ such as wayfinding kiosks and mobile apps helps deliver a high-quality educational experience throughout campuses and classrooms. Recent studies have shown that the average attention span is just eight seconds and with a broad scope of information being shared, so capturing the attention of your audience is vital. With the Scala platform and __digital display screens for schools__, it is easy to keep students engaged while making sure that relevant information is reaching your target audience.\\n\\n## Campus-wide Communications\\nScala delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards. Instant updates on __digital signage for schools__ ensure that time-sensitive information such as emergency messaging – critical for today’s schools – class and scheduling changes and even live news updates are reaching your audience. The digital strategy can be extended into fitness center displays, __digital menu boards__ in the cafeteria and individual classrooms to ensure everyone on campus is fully connected all the time.","de":"__Digital Signage für den Bildungsbereich__\\nUm die Aufmerksamkeit einer Generation von Studenten zu gewinnen, die ständig mit digitaler Kommunikation verbunden ist und darauf reagiert, sind Innovation und Modernisierung durch Technologie erforderlich. Es ist wichtig, zu bedenken, dass das Publikum auf dem Campus täglich mit neuen Informationen überflutet wird. Die Einführung von innovativen digitalen Lösungen und Digital Signage für den Bildungsbereich, wie z. B. Wegweiser-Kiosks und mobile Apps, trägt dazu bei, ein hochwertiges Bildungserlebnis auf dem gesamten Campus und in allen Klassenzimmern zu schaffen. Jüngste Studien haben gezeigt, dass die durchschnittliche Aufmerksamkeitsspanne nur acht Sekunden beträgt, und das bei einem breiten Spektrum an Informationen, die geteilt werden, so dass es entscheidend ist, die Aufmerksamkeit Ihres Publikums zu gewinnen. Mit der Scala-Plattform und den digitalen Bildschirmen für Schulen ist es einfach, die Schüler zu beschäftigen und gleichzeitig sicherzustellen, dass relevante Informationen Ihre Zielgruppe erreichen. \\n\\nScala bietet eine stabile, flexible und einfach zu bedienende Plattform, die es der Campusverwaltung ermöglicht, einzelnen Studenten, Mitarbeitern, Abteilungen und studentischen Organisationen die Möglichkeit zu geben, auf einfache Weise zu einem campusweiten Kommunikationsnetzwerk beizutragen und daran mitzuarbeiten, während gleichzeitig die Markenstandards der Universität eingehalten werden. Sofortige Aktualisierungen auf Digital Signage für Schulen stellen sicher, dass zeitkritische Informationen, wie z. B. Notfallmeldungen - wichtig für die Schulen von heute -, Klassen- und Stundenplanänderungen und sogar Live-Nachrichten-Updates ihr Publikum erreichen. Die digitale Strategie kann auf Displays im Fitnesscenter, digitale Menütafeln in der Cafeteria und einzelne Klassenzimmer ausgeweitet werden, um sicherzustellen, dass jeder auf dem Campus jederzeit voll vernetzt ist.","en-US":"__Digital Signage for Education__\\nCapturing the attention of a generation of students who are constantly connected to and respond to digital communication requires innovation and modernization via technology. It is important to remember that audiences on campuses are inundated daily with new information. Introducing innovative digital solutions and digital signage for education such as wayfinding kiosks and mobile apps helps deliver a high-quality educational experience throughout campuses and classrooms. Recent studies have shown that the average attention span is just eight seconds and with a broad scope of information being shared, so capturing the attention of your audience is vital. With the Scala platform and digital display screens for schools, it is easy to keep students engaged while making sure that relevant information is reaching your target audience.\\n\\nScala delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards. Instant updates on digital signage for schools ensure that time-sensitive information such as emergency messaging – critical for today’s schools – class and scheduling changes and even live news updates are reaching your audience. The digital strategy can be extended into fitness center displays, digital menu boards in the cafeteria and individual classrooms to ensure everyone on campus is fully connected all the time.","fr":"Pour capter l\'attention d\'une génération d\'étudiants constamment connectés et active sur les réseaux sociaux, il faut innover et moderniser son approche par le biais de la technologie. Il est important de se rappeler que le public sur les campus est inondé quotidiennement de nouvelles informations. L’installation de solutions numériques innovantes et de l’affichage digital pour l’enseignement, parmi lesquels on trouve les kiosques ou bornes d\'orientation et les applications mobiles, permet d\'offrir une expérience éducative de haute qualité sur le campus et en classe. Des études récentes ont montré que la durée d\'attention moyenne n\'est que de huit secondes et que, dans ce laps de temps, de nombreuses informations sont partagées : il est donc essentiel de capter l\'attention de votre public. Avec la plateforme Scala et les écrans numériques pour l’enseignement, il est facile de maintenir l’engagement des étudiants tout en s\'assurant que les informations pertinentes atteignent votre cible.\\n\\nScala propose une plateforme stable, paramétrable et conviviale, permettant aux administrateurs du campus de faire en sorte que les étudiants, le personnel, les départements et les associations étudiantes contribuent et collaborent facilement sur un réseau de communication du campus dans le respect des règles de l\'université. Les mises à jour instantanées de la signalétique digitale pour l’enseignement garantissent que les informations importantes - par exemple les messages d’urgence (ce qui est vital pour les institutions d\'aujourd\'hui), les changements de classe ou d\'horaire et même les infos en direct atteignent votre public. La stratégie numérique peut être étendue aux messages du centre de remise en forme, aux menus de la cafétéria et aux salles de classe pour s\'assurer que tout le monde sur le campus est entièrement connecté en permanence.","in":"## Digital Signage for Education\\nCapturing the attention of a generation of students who are constantly connected to and respond to __digital communication__ requires innovation and modernization via technology. It is important to remember that audiences on campuses are inundated daily with new information. Introducing innovative __digital solutions__ and __digital signage for education__ such as wayfinding kiosks and mobile apps helps deliver a high-quality educational experience throughout campuses and classrooms. Recent studies have shown that the average attention span is just eight seconds and with a broad scope of information being shared, so capturing the attention of your audience is vital. With the Scala platform and __digital display screens for schools__, it is easy to keep students engaged while making sure that relevant information is reaching your target audience.\\n\\n## Campus-wide Communications\\nScala delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards. Instant updates on __digital signage for schools__ ensure that time-sensitive information such as emergency messaging – critical for today’s schools – class and scheduling changes and even live news updates are reaching your audience. The digital strategy can be extended into fitness center displays, __digital menu boards__ in the cafeteria and individual classrooms to ensure everyone on campus is fully connected all the time.","sg":"## Digital Signage for Education\\nCapturing the attention of a generation of students who are constantly connected to and respond to __digital communication__ requires innovation and modernization via technology. It is important to remember that audiences on campuses are inundated daily with new information. Introducing innovative __digital solutions__ and __digital signage for education__ such as wayfinding kiosks and mobile apps helps deliver a high-quality educational experience throughout campuses and classrooms. Recent studies have shown that the average attention span is just eight seconds and with a broad scope of information being shared, so capturing the attention of your audience is vital. With the Scala platform and __digital display screens for schools__, it is easy to keep students engaged while making sure that relevant information is reaching your target audience.\\n\\n## Campus-wide Communications\\nScala delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards. Instant updates on __digital signage for schools__ ensure that time-sensitive information such as emergency messaging – critical for today’s schools – class and scheduling changes and even live news updates are reaching your audience. The digital strategy can be extended into fitness center displays, __digital menu boards__ in the cafeteria and individual classrooms to ensure everyone on campus is fully connected all the time."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3uLr6mHovJHIU3Gxb9bjkN","type":"Entry","createdAt":"2019-05-24T19:14:43.022Z","updatedAt":"2021-03-23T09:39:34.323Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Entertainment Column 2"},"description":{"au":"## Inform and Engage with Digital Signage for Venues\\nImplementing the most recent cutting-edge technology opens up new opportunities for stadiums,[ amusement parks](https://www.scala.com/au/casestudies/liseberg-catches-visitors-attention-with-digital-signage/), and movie theaters to connect and interact with their audience. __Digital signage for venues__ keeps guests informed and also engages by offering social media engagement throughout the park. Deliver a memorable moment for your visitors as they send pictures in real-time to __venue digital signage__ throughout the area. Digital displays can also provide an added source of income as they can be monetised through advertisements from local businesses and brands.\\n\\n## Improve Operational Efficiency with Digital Solutions\\nBringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. __Digital signage for venues__ allows marketers to adjust and tailor messaging in real-time, ensuring relevance to current audiences. This includes menu board adjustments for an out-of-stock item, change of venue for a show, parking or ticket updates. With fierce competition in the world of entertainment, it is important to be committed to delivering a complete, fun-filled experience. Scala’s innovative __digital solutions__ work seamlessly and unobtrusively behind the scenes while boosting sales and improving the experience. From movie theaters to amusement parks, entertainment venues have a lot of moving parts, and digital is proven to improve operational efficiency while reducing visitor friction, helping to quickly meet business objectives.\\n","de":"Die Implementierung der neuesten Spitzentechnologie eröffnet Stadien, Vergnügungsparks und Kinos neue Möglichkeiten zur Verbindung und Interaktion mit ihrem Publikum. Die digitale Beschilderung der Veranstaltungsorte hält die Gäste auf dem Laufenden und bietet zudem die Möglichkeit, sich in den sozialen Medien des Parks zu engagieren. Sorgen Sie für einen unvergesslichen Moment für Ihre Besucher, wenn sie Bilder in Echtzeit an die digitale Anzeigetafel des Veranstaltungsorts senden. Digitale Anzeigen können auch eine zusätzliche Einnahmequelle darstellen, da sie durch Werbung von lokalen Unternehmen und Marken monetarisiert werden können. \\n\\nDie Einbindung von Digitaltechnik in ein bereits unterhaltsames Erlebnis kann das Publikum anziehen und informieren und gleichzeitig das Engagement, die Interaktion und das Markenerlebnis steigern. Digital Signage für Veranstaltungsorte ermöglicht es Vermarktern, Botschaften in Echtzeit anzupassen und zuzuschneiden, um die Relevanz für das aktuelle Publikum zu gewährleisten. Dazu gehören Menüanpassungen, wenn ein Artikel nicht mehr vorrätig ist, eine Änderung des Veranstaltungsortes für eine Show, Aktualisierungen von Parkplätzen oder Tickets. Angesichts des harten Wettbewerbs in der Unterhaltungsbranche ist es wichtig, ein komplettes Spaßerlebnis zu bieten. Die innovativen digitalen Lösungen von Scala arbeiten nahtlos und unauffällig hinter den Kulissen, während sie den Umsatz steigern und das Konsumerlebnis verbessern. Vom Kino bis zum Vergnügungspark haben Unterhaltungseinrichtungen viele bewegliche Teile, und es ist erwiesen, dass die digitale Technik die betriebliche Effizienz verbessert und gleichzeitig die Reibung mit den Besuchern reduziert, was dazu beiträgt, die Geschäftsziele schnell zu erreichen.","en-US":"Implementing the most recent cutting-edge technology opens up new opportunities for stadiums, amusement parks, and movie theaters to connect and interact with their audience. Digital signage for venues keeps guests informed and also engages by offering social media engagement throughout the park. Deliver a memorable moment for your visitors as they send pictures in real-time to venue digital signage throughout the area. Digital displays can also provide an added source of income as they can be monetized through advertisements from local businesses and brands.\\n\\nBringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. Digital signage for venues allows marketers to adjust and tailor messaging in real-time, ensuring relevance to current audiences. This includes menu board adjustments for an out-of-stock item, change of venue for a show, parking or ticket updates. With fierce competition in the world of entertainment, it is important to be committed to delivering a complete, fun-filled experience. Scala’s innovative digital solutions work seamlessly and unobtrusively behind the scenes while boosting sales and improving the experience. From movie theaters to amusement parks, entertainment venues have a lot of moving parts, and digital is proven to improve operational efficiency while reducing visitor friction, helping to quickly meet business objectives.\\n","fr":"L’installation de la technologie de pointe la plus récente ouvre aux stades, parcs d\'attractions et cinémas de nouvelles opportunités de se connecter et d\'interagir avec leur public. La signalétique digitale pour les sites accueillant du public tient les visiteurs informés et les implique par le biais des réseaux sociaux dans tout le parc. Proposez un moment inoubliable à vos visiteurs qui enverront des photos en temps réel sur l’affichage digital du site dans toute la région. Les écrans numériques peuvent également fournir une source supplémentaire de revenus car ils peuvent être rentabilisés par le biais de publicités pour les entreprises et marques locales.\\n\\nL’introduction du numérique dans une expérience déjà divertissante peut attirer et informer le public tout en augmentant l’engagement, l\'interaction et l\'expérience de marque. L’affichage digital pour les sites accueillant du public permet aux marketeurs d\'ajuster et d\'adapter le message en temps réel, garantissant ainsi sa pertinence pour le public présent. Ceci couvre l’actualisation du tableau d’affichage pour un article en rupture de stock, le changement de lieu d’un spectacle, le stationnement ou les billets. Face à la concurrence féroce qui règne dans le monde du divertissement, il est important de s\'engager à offrir une expérience complète et amusante. Les solutions numériques innovantes de Scala fonctionnent de manière fluide et discrète dans les coulisses tout en augmentant les ventes et en améliorant l\'expérience. Des salles de cinéma aux parcs d\'attractions, les lieux de divertissement disposent de nombreux supports mobiles. Le numérique a prouvé qu’il améliorait l\'efficacité opérationnelle tout en réduisant les points de friction du parcours client, contribuant ainsi à atteindre rapidement ses objectifs commerciaux.","in":"## Inform and Engage with Digital Signage for Venues\\nImplementing the most recent cutting-edge technology opens up new opportunities for stadiums,[ amusement parks](https://www.scala.com/in/casestudies/liseberg-catches-visitors-attention-with-digital-signage/), and movie theaters to connect and interact with their audience. __Digital signage for venues__ keeps guests informed and also engages by offering social media engagement throughout the park. Deliver a memorable moment for your visitors as they send pictures in real-time to __venue digital signage__ throughout the area. Digital displays can also provide an added source of income as they can be monetised through advertisements from local businesses and brands.\\n\\n## Improve Operational Efficiency with Digital Solutions\\nBringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. __Digital signage for venues__ allows marketers to adjust and tailor messaging in real-time, ensuring relevance to current audiences. This includes menu board adjustments for an out-of-stock item, change of venue for a show, parking or ticket updates. With fierce competition in the world of entertainment, it is important to be committed to delivering a complete, fun-filled experience. Scala’s innovative __digital solutions__ work seamlessly and unobtrusively behind the scenes while boosting sales and improving the experience. From movie theaters to amusement parks, entertainment venues have a lot of moving parts, and digital is proven to improve operational efficiency while reducing visitor friction, helping to quickly meet business objectives.\\n","sg":"## Inform and Engage with Digital Signage for Venues\\nImplementing the most recent cutting-edge technology opens up new opportunities for stadiums,[ amusement parks](https://www.scala.com/sg/casestudies/liseberg-catches-visitors-attention-with-digital-signage/), and movie theaters to connect and interact with their audience. __Digital signage for venues__ keeps guests informed and also engages by offering social media engagement throughout the park. Deliver a memorable moment for your visitors as they send pictures in real-time to __venue digital signage__ throughout the area. Digital displays can also provide an added source of income as they can be monetised through advertisements from local businesses and brands.\\n\\n## Improve Operational Efficiency with Digital Solutions\\nBringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. __Digital signage for venues__ allows marketers to adjust and tailor messaging in real-time, ensuring relevance to current audiences. This includes menu board adjustments for an out-of-stock item, change of venue for a show, parking or ticket updates. With fierce competition in the world of entertainment, it is important to be committed to delivering a complete, fun-filled experience. Scala’s innovative __digital solutions__ work seamlessly and unobtrusively behind the scenes while boosting sales and improving the experience. From movie theaters to amusement parks, entertainment venues have a lot of moving parts, and digital is proven to improve operational efficiency while reducing visitor friction, helping to quickly meet business objectives.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5UaWc8I1IrfiyuTHzUdbDF","type":"Entry","createdAt":"2019-05-24T19:12:47.692Z","updatedAt":"2021-03-23T09:39:12.095Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Entertainment Column 1"},"description":{"au":"## Increase Engagement with Venue Digital Signage and Menu Boards \\nThere are unlimited opportunities to improve the guest and employee experience in [entertainment venues](https://www.scala.com/au/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) using a wide array of marketing technology — including venue __digital signage__ and __menu boards__ to immersive augmented and virtual reality experiences and personalized mobile engagement. From movie theaters to stadiums and amusement parks, our platform for creating, managing and deploying digital media allows venue owners and operators to keep guests informed while being entertained. __Digital signage for venues__ also removes friction from the guest experience, keeping guests informed and entertained during wait times while driving revenue growth and convenience through service automation and personalisation. For example, introducing relevant add-on purchases and services at self-service ticketing kiosks increases sales while giving guests a convenient solution for self-service.\\n\\n## Optimise Screen Content by Delivering Personalised Messages\\nVenue owners and operators have the opportunity to learn deeply about loyal guests and visitors, optimising screen content by delivering personalised messages on [venue digital signage](https://www.scala.com/au/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) based on the current guests’ preferences, dwell patterns and behaviours. You can then understand how visitors are spending their time and money while in the venue, park or stadium and answer questions such as: how many people abandoned a long line? Which area of the venue has the longest dwell time? Knowing this information informs a marketing opportunity. Which area of the venue do guests visit first? Staffing allocation and operations decisions greatly benefit from this data. After deeply understanding how guests and employees are behaving, you can deliver offers and optimise experiences based on rich online/offline customer profiles and physical location.","de":"__Erhöhen Sie die Attraktivität und Unterhaltung am Veranstaltungsort__ \\nEs gibt unbegrenzte Möglichkeiten, das Erlebnis für Gäste und Mitarbeiter in Unterhaltungseinrichtungen zu verbessern, indem man eine breite Palette von Marketingtechnologien einsetzt - von der digitalen Beschilderung des Veranstaltungsortes und Menütafeln bis hin zu immersiven Augmented- und Virtual-Reality-Erlebnissen und personalisierter mobiler Kundenbindung. Von Kinos über Stadien bis hin zu Vergnügungsparks - unsere Plattform für Erstellung, Management und Bereitstellung digitaler Medien ermöglicht es Eigentümern und Betreibern von Veranstaltungsorten, ihre Gäste laufend zu informieren und gleichzeitig zu unterhalten. Digital Signage für Veranstaltungsorte beseitigt auch Reibungsverluste im Gästeerlebnis, indem es die Gäste während der Wartezeiten informiert und unterhält und gleichzeitig durch Service-Automatisierung und Personalisierung für mehr Umsatz und Komfort sorgt. Z. B. steigert die Einführung relevanter Zusatzkäufe und Dienstleistungen an Selbstbedienungs-Ticket-Kiosks den Umsatz und bietet den Gästen gleichzeitig eine bequeme Lösung zur Selbstbedienung. \\n\\nEigentümer und Betreiber von Veranstaltungsorten haben die Möglichkeit, viel über treue Gäste und Besucher zu erfahren und den Bildschirminhalt zu optimieren, indem sie personalisierte Botschaften auf der digitalen Beschilderung des Veranstaltungsorts basierend auf den Vorlieben, Verweilmustern und Verhaltensweisen der aktuellen Gäste ausgeben. Sie können dann nachvollziehen, wie die Besucher ihre Zeit und ihr Geld verwenden, während sie sich im Veranstaltungsort, Park oder Stadion aufhalten, und Fragen wie diese beantworten: Wie viele Personen haben eine lange Schlange verlassen? Welcher Bereich des Veranstaltungsortes hat die längste Verweildauer? Das Wissen um diese Informationen gibt Aufschluss über eine Marketingchance. Welchen Bereich des Veranstaltungsortes besuchen die Gäste zuerst? Personaleinsatz und Betriebsentscheidungen profitieren stark von diesen Daten. Nachdem Sie ein tiefes Verständnis für das Verhalten von Gästen und Mitarbeitern erlangt haben, können Sie Angebote bereitstellen und Erlebnisse basierend auf umfangreichen Online-/Offline-Kundenprofilen und dem physischen Standort optimieren.","en-US":"__Increase Venue Engagement and Entertainment__\\nThere are unlimited opportunities to improve the guest and employee experience in entertainment venues using a wide array of marketing technology — including venue digital signage and menu boards to immersive augmented and virtual reality experiences and personalized mobile engagement. From movie theaters to stadiums and amusement parks, our platform for creating, managing and deploying digital media allows venue owners and operators to keep guests informed while being entertained. Digital signage for venues also removes friction from the guest experience, keeping guests informed and entertained during wait times while driving revenue growth and convenience through service automation and personalization. For example, introducing relevant add-on purchases and services at self-service ticketing kiosks increases sales while giving guests a convenient solution for self-service.\\n\\nVenue owners and operators have the opportunity to learn deeply about loyal guests and visitors, optimizing screen content by delivering personalized messages on venue digital signage based on the current guests’ preferences, dwell patterns and behaviors on. You can then understand how visitors are spending their time and money while in the venue, park or stadium and answer questions such as: how many people abandoned a long line? Which area of the venue has the longest dwell time? Knowing this information informs a marketing opportunity. Which area of the venue do guests visit first? Staffing allocation and operations decisions greatly benefit from this data. After deeply understanding how guests and employees are behaving, you can deliver offers and optimize experiences based on rich online/offline customer profiles and physical location.","fr":"Il existe des possibilités illimitées d\'améliorer l\'expérience du public et des employés dans les lieux de divertissement en utilisant un large éventail de technologies marketing – incluant la signalétique digitale et les tableaux d’affichage du lieu pour des expériences immersives de réalité virtuelle (RV) et augmentée et un engagement mobile personnalisé. Des salles de cinéma aux stades en passant par les parcs d\'attractions, notre plateforme de création, de gestion et de déploiement de médias digitaux permet aux propriétaires/exploitants de sites de tenir le public informé et diverti. L’affichage digital pour sites accueillant du public élimine également les frictions de l\'expérience client, en tenant les visiteurs informés et divertis pendant les temps d\'attente tout en stimulant la croissance des revenus et la fluidité grâce à l\'automatisation et à la personnalisation des services. Par exemple, la proposition d\'achats et de services complémentaires pertinents aux kiosques ou bornes de billetterie libre-service augmente les ventes tout en offrant aux clients une solution pratique.\\n\\nLes propriétaires/exploitants de sites peuvent en apprendre davantage sur leurs clients et visiteurs fidèles en optimisant le contenu de l\'écran grâce à des messages personnalisés diffusés sur la signalétique digitale du site en fonction des préférences, des modèles et des comportements d’attente de chacun. Vous pourrez alors comprendre comment les visiteurs utilisent leur temps et leur argent dans votre théâtre, votre parc ou votre stade et répondre à des questions telles que: combien de personnes ont-elles abandonné une longue file d\'attente? Dans quelle zone du site séjournent-elles le plus longtemps?  La connaissance de ces informations génère une opportunité marketing. Quelle zone les visiteurs visitent-ils en premier? L\'affectation du personnel et les décisions opérationnelles bénéficient grandement de ces données. Après avoir bien compris le comportement des clients et des employés, vous pouvez proposer des offres et optimiser les expériences en fonction de profils clients renseignés, qu’ils soient en ligne ou dans votre base de données, et de l’endroit où ils se trouvent.","in":"## Increase Engagement with Venue Digital Signage and Menu Boards \\nThere are unlimited opportunities to improve the guest and employee experience in [entertainment venues](https://www.scala.com/in/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) using a wide array of marketing technology — including venue __digital signage__ and __menu boards__ to immersive augmented and virtual reality experiences and personalized mobile engagement. From movie theaters to stadiums and amusement parks, our platform for creating, managing and deploying digital media allows venue owners and operators to keep guests informed while being entertained. __Digital signage for venues__ also removes friction from the guest experience, keeping guests informed and entertained during wait times while driving revenue growth and convenience through service automation and personalisation. For example, introducing relevant add-on purchases and services at self-service ticketing kiosks increases sales while giving guests a convenient solution for self-service.\\n\\n## Optimise Screen Content by Delivering Personalised Messages\\nVenue owners and operators have the opportunity to learn deeply about loyal guests and visitors, optimising screen content by delivering personalised messages on [venue digital signage](https://www.scala.com/in/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) based on the current guests’ preferences, dwell patterns and behaviours. You can then understand how visitors are spending their time and money while in the venue, park or stadium and answer questions such as: how many people abandoned a long line? Which area of the venue has the longest dwell time? Knowing this information informs a marketing opportunity. Which area of the venue do guests visit first? Staffing allocation and operations decisions greatly benefit from this data. After deeply understanding how guests and employees are behaving, you can deliver offers and optimise experiences based on rich online/offline customer profiles and physical location.","sg":"## Increase Engagement with Venue Digital Signage and Menu Boards \\nThere are unlimited opportunities to improve the guest and employee experience in [entertainment venues](https://www.scala.com/sg/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) using a wide array of marketing technology — including venue __digital signage__ and __menu boards__ to immersive augmented and virtual reality experiences and personalized mobile engagement. From movie theaters to stadiums and amusement parks, our platform for creating, managing and deploying digital media allows venue owners and operators to keep guests informed while being entertained. __Digital signage for venues__ also removes friction from the guest experience, keeping guests informed and entertained during wait times while driving revenue growth and convenience through service automation and personalisation. For example, introducing relevant add-on purchases and services at self-service ticketing kiosks increases sales while giving guests a convenient solution for self-service.\\n\\n## Optimise Screen Content by Delivering Personalised Messages\\nVenue owners and operators have the opportunity to learn deeply about loyal guests and visitors, optimising screen content by delivering personalised messages on [venue digital signage](https://www.scala.com/sg/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) based on the current guests’ preferences, dwell patterns and behaviours. You can then understand how visitors are spending their time and money while in the venue, park or stadium and answer questions such as: how many people abandoned a long line? Which area of the venue has the longest dwell time? Knowing this information informs a marketing opportunity. Which area of the venue do guests visit first? Staffing allocation and operations decisions greatly benefit from this data. After deeply understanding how guests and employees are behaving, you can deliver offers and optimise experiences based on rich online/offline customer profiles and physical location."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"mrVwMVNelcViRTJmzrngN","type":"Entry","createdAt":"2019-05-23T18:35:41.965Z","updatedAt":"2021-03-23T09:25:33.091Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Hotel and Casino Column 2"},"description":{"au":"## Interactively Guide Guests to Attractions and Amenities\\nMarketing technology, including __digital signs__, mobile and sensor technology, allows hotel and casino owners and operators to interactively guide guests to attractions, events and hospitality amenities. Promote specials and sales at onsite restaurants, shops and theaters while allowing convention attendees to check event schedules. Even build casino excitement by publicizing jackpots and teaching table games with eye-catching casino __digital signage__ and displays.\\n\\n## Deliver a Memorable Visitor Experience using Data and Analytics\\nScala’s in-house data and analytics platform, Walkbase, uses the hotel or casino’s existing technology – such as Wi-Fi enabled devices and access points, the hotel or casino’s mobile app, sensor-enabled displays, sensors and beacons – to understand how guests and employees are behaving, and what their preferences and patterns are, in real-time. Using this information, marketing and promotional messages can be optimized and personalized in real-time on any device including __digital signs__ and mobile, down to a one-to-one personal message to a loyal guest making for a memorable visitor experience.","de":"Marketingtechnologie, einschließlich digitaler Schilder, Mobil- und Sensortechnologie, ermöglicht es Hotel- und Casinobesitzern und -betreibern, Gäste interaktiv zu Attraktionen, Veranstaltungen und Hospitality-Einrichtungen zu führen. Bewerben Sie Sonderangebote und Verkaufsaktionen in den Restaurants, Geschäften und Theatern vor Ort und ermöglichen Sie es Kongressteilnehmern, Veranstaltungspläne einzusehen. Bauen Sie sogar Spannung im Casino auf, indem Sie mit auffälliger digitaler Casino-Beschilderung und Displays Jackpots ankündigen und Tischspiele erklären. \\n\\n__Bieten Sie Ihren Besuchern ein unvergessliches Erlebnis__\\nDie firmeneigene Daten- und Analyseplattform von Scala, Walkbase, nutzt die vorhandene Technologie des Hotels oder Casinos - wie WiFi-fähige Geräte und Zugangspunkte, die mobile App des Hotels oder Casinos, sensorfähige Displays, Sensoren und Beacons - um zu verstehen, wie sich Gäste und Mitarbeiter verhalten und welche Vorlieben und Verhaltensmuster sie haben, und zwar in Echtzeit. Mithilfe dieser Informationen können Marketing- und Werbebotschaften in Echtzeit auf jedem Gerät, einschließlich digitaler Schilder und mobiler Geräte, optimiert und personalisiert werden, bis hin zu einer persönlichen individuellen Nachricht an einen treuen Gast, die für ein unvergessliches Besuchererlebnis sorgt. ","en-US":"Marketing technology, including digital signs, mobile and sensor technology, allows hotel and casino owners and operators to interactively guide guests to attractions, events and hospitality amenities. Promote specials and sales at onsite restaurants, shops and theaters while allowing convention attendees to check event schedules. Even build casino excitement by publicizing jackpots and teaching table games with eye-catching casino digital signage and displays.\\n\\n__Deliver a Memorable Visitor Expereince__\\nScala’s in-house data and analytics platform, Walkbase, uses the hotel or casino’s existing technology – such as Wi­Fi enabled devices and access points, the hotel or casino’s mobile app, sensor-enabled displays, sensors and beacons – to understand how guests and employees are behaving, and what their preferences and patterns are, in real-time. Using this information, marketing and promotional messages can be optimized and personalized in real-time on any device including digital signs and mobile, down to a one-to-one personal message to a loyal guest making for a memorable visitor experience.","fr":"La technologie marketing, incluant l\'affichage digital, l’identification des mobiles ainsi que des capteurs d’audience permet aux propriétaires/exploitants d\'hôtels et de casinos de guider de manière interactive les clients vers les attractions, les événements et l\'accueil des visiteurs. Mettez en avant les promotions et les bonnes affaires dans les restaurants, magasins et théâtres tout en permettant aux congressistes de vérifier les horaires des événements. Vous pouvez même attirer les joueurs vers le casino en annonçant les jackpots et en mettant en avant les jeux de table grâce à une signalétique et des écrans numériques accrocheurs.\\n\\nWalkbase, la plateforme de stockage de données et d’outils analytiques de Scala, s’adapte à la technologie en place dans l\'hôtel ou le casino - en utilisant les bornes et points d\'accès WiFi, l\'application mobile de l\'hôtel ou du casino, les écrans, capteurs et balises activées par capteurs - pour comprendre le comportement des clients et des employés ainsi que leurs préférences et schémas en temps réel. Grâce à ces informations, les messages marketing et promotionnels peuvent être optimisés et personnalisés instantanément sur n\'importe quel appareil, y compris les écrans et les mobiles. Il est même possible d’adresser un message personnalisé à un client fidèle, pour une expérience inoubliable.","in":"## Interactively Guide Guests to Attractions and Amenities\\nMarketing technology, including __digital signs__, mobile and sensor technology, allows hotel and casino owners and operators to interactively guide guests to attractions, events and hospitality amenities. Promote specials and sales at onsite restaurants, shops and theaters while allowing convention attendees to check event schedules. Even build casino excitement by publicizing jackpots and teaching table games with eye-catching casino__ __digital signage____ and displays.\\n\\n## Deliver a Memorable Visitor Experience using Data and Analytics\\nScala’s in-house data and analytics platform, Walkbase, uses the hotel or casino’s existing technology – such as Wi-Fi enabled devices and access points, the hotel or casino’s mobile app, sensor-enabled displays, sensors and beacons – to understand how guests and employees are behaving, and what their preferences and patterns are, in real-time. Using this information, marketing and promotional messages can be optimized and personalized in real-time on any device including __digital signs__ and mobile, down to a one-to-one personal message to a loyal guest making for a memorable visitor experience.","sg":"## Interactively Guide Guests to Attractions and Amenities\\nMarketing technology, including__ digital signs__, mobile and sensor technology, allows hotel and casino owners and operators to interactively guide guests to attractions, events and hospitality amenities. Promote specials and sales at onsite restaurants, shops and theaters while allowing convention attendees to check event schedules. Even build casino excitement by publicizing jackpots and teaching table games with eye-catching casino __digital signage__ and displays.\\n\\n## Deliver a Memorable Visitor Experience using Data and Analytics\\nScala’s in-house data and analytics platform, Walkbase, uses the hotel or casino’s existing technology – such as Wi-Fi enabled devices and access points, the hotel or casino’s mobile app, sensor-enabled displays, sensors and beacons – to understand how guests and employees are behaving, and what their preferences and patterns are, in real-time. Using this information, marketing and promotional messages can be optimized and personalized in real-time on any device including __digital signs__ and mobile, down to a one-to-one personal message to a loyal guest making for a memorable visitor experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5IS0Lxaxe7rMib4p70NmNu","type":"Entry","createdAt":"2019-05-23T18:35:04.063Z","updatedAt":"2021-03-23T09:24:53.571Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Hotel and Casino Column 1"},"description":{"au":"## Hotel and Casino Digital Signage to Enhance the Guest Experience\\n__Hotel and casino digital signage__ can be used to interface with multiple data sources that greatly enhance the guest experience while boosting the bottom line for the business. The right __hotel digital signage solutions__ can help reach a broader audience while building brand recognition. Scala’s [hotel and casino digital signage software](https://www.scala.com/au/products/software/) makes it easy to design, manage and schedule custom content to any screen in your network supporting any hospitality initiative.\\n\\n## Maximise Audience Reach & Engagement with Smarter Technology\\nBy implementing the latest in marketing technology solutions, hotels and casinos can utilize smarter technology to deliver audience engagement in any space. Whether the audience comes in contact with these __digital signage solutions__ for hotels and casinos on the casino floor via table game signs, in the hotel lobby with impressive video wall displays, or touch screen wayfinders throughout the venue, __hotel digital signage__ and __casino digital signage__ make it possible for their reach to be greater than ever before.","de":"__Verwenden Sie ansprechende digitale Beschilderung, um das Hotelerlebnis zu verbessern__ \\nDigital Signage in Hotels und Casinos kann als Schnittstelle zu mehreren Datenquellen genutzt werden, die das Gästeerlebnis erheblich verbessern und gleichzeitig den Gewinn des Unternehmens steigern. Die richtigen Digital-Signage-Lösungen für Hotels können dazu beitragen, ein breiteres Publikum zu erreichen und gleichzeitig den Wiedererkennungswert der Marke zu steigern. Die Digital-Signage-Software von Scala für Hotels und Casinos macht es einfach, individuelle Inhalte für jeden Bildschirm in Ihrem Netzwerk zu entwerfen, zu verwalten und zu planen, und unterstützt damit jede Initiative im Gastgewerbe. \\n\\nDurch die Implementierung der neuesten Marketing-Technologielösungen können Hotels und Casinos intelligentere Technologien nutzen, um das Publikum in jedem Bereich zu binden. Ob das Publikum mit diesen Digital- Signage-Lösungen für Hotels und Casinos auf der Casino-Etage über Tischspiel-Schilder, in der Hotellobby mit beeindruckenden Videowand-Displays oder Touchscreen-Wegweisern am gesamten Standort in Berührung kommt, Hotel Digital Signage und Casino Digital Signage ermöglichen eine größere Reichweite als je zuvor. ","en-US":"__Use Engaging Digitial Signage to Enhance the Hospitality Experience__\\nHotel and casino digital signage can be used to interface with multiple data sources that greatly enhance the guest experience while boosting the bottom line for the business. The right hotel digital signage solutions can help reach a broader audience while building brand recognition. Scala’s hotel and casino digital signage software makes it easy to design, manage and schedule custom content to any screen in your network supporting any hospitality initiative.\\n\\nBy implementing the latest in marketing technology solutions, hotels and casinos can utilize smarter technology to deliver audience engagement in any space. Whether the audience comes in contact with these digital signage solutions for hotels and casinos on the casino floor via table game signs, in the hotel lobby with impressive video wall displays, or touch screen wayfinders throughout the venue, hotel digital signage and casino digital signage make it possible for their reach to be greater than ever before.","fr":"La signalétique digitale pour hôtels et casinos peut être utilisée pour se connecter avec plusieurs sources de données pour fluidifier considérablement l\'expérience client tout en améliorant les résultats de l\'entreprise. Des solutions adéquates en termes d\'affichage digital pour hôtels peuvent aider à atteindre un public plus large tout en renforçant la reconnaissance de la marque. Le logiciel d’affichage digital de Scala pour hôtels et casinos facilite la conception, la gestion et la programmation de contenu personnalisé sur n\'importe quel écran de votre réseau s’adressant au public.\\n\\nEn appliquant les dernières techniques marketing, hôtels et casinos pourront utiliser une technologie plus intelligente pour susciter l\'engagement du public dans n\'importe quel espace. Que le public entre en contact avec ces solutions d’affichage digital pour hôtels et casinos à l’étage du casino via des écrans de jeux de tables, dans le hall de l\'hôtel via des grands murs d’images, ou des bornes tactiles installées un peu partout, la signalétique digitale pour hôtels et casinos les rend plus efficaces que jamais.","in":"## Hotel and Casino Digital Signage to Enhance the Guest Experience\\n__Hotel and casino digital signage__ can be used to interface with multiple data sources that greatly enhance the guest experience while boosting the bottom line for the business. The right __hotel digital signage solutions__ can help reach a broader audience while building brand recognition. Scala’s [hotel and casino digital signage software](https://www.scala.com/in/products/software/) makes it easy to design, manage and schedule custom content to any screen in your network supporting any hospitality initiative.\\n\\n## Maximise Audience Reach & Engagement with Smarter Technology\\nBy implementing the latest in marketing technology solutions, hotels and casinos can utilize smarter technology to deliver audience engagement in any space. Whether the audience comes in contact with these __digital signage solutions__ for hotels and casinos on the casino floor via table game signs, in the hotel lobby with impressive video wall displays, or touch screen wayfinders throughout the venue, __hotel digital signage__ and __casino digital signage__ make it possible for their reach to be greater than ever before.","sg":"## Hotel and Casino Digital Signage to Enhance the Guest Experience\\n__Hotel and casino digital signage__ can be used to interface with multiple data sources that greatly enhance the guest experience while boosting the bottom line for the business. The right hotel digital signage solutions can help reach a broader audience while building brand recognition. Scala’s [hotel and casino digital signage software](https://www.scala.com/sg/products/software/) makes it easy to design, manage and schedule custom content to any screen in your network supporting any hospitality initiative.\\n\\n## Maximise Audience Reach & Engagement with Smarter Technology\\nBy implementing the latest in marketing technology solutions, hotels and casinos can utilize smarter technology to deliver audience engagement in any space. Whether the audience comes in contact with these __digital signage solutions__ for hotels and casinos on the casino floor via table game signs, in the hotel lobby with impressive video wall displays, or touch screen wayfinders throughout the venue,__ __hotel digital signage____ and __casino digital signage__ make it possible for their reach to be greater than ever before."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"71BQEHCxO16ZPDND9r5SLi","type":"Entry","createdAt":"2019-06-20T20:13:29.965Z","updatedAt":"2021-03-23T09:20:54.191Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Healthcare Column 2"},"description":{"au":"## Enhance Patient, Visitor and Employee Experience\\nDigital makes an impact on doctor offices and hospitals for visitors, patients and healthcare staff alike. Healthcare and __hospital digital signage__ software has the ability to update screens in waiting rooms and can immediately impact the patient experience by informing while entertaining – displaying relevant office information, showing real-time wait expectations, integrating with live news feeds and videos while wayfinding kiosks can help them quickly find their destination, easing frustrations. For employees, [hospital digital signage solutions](https://www.scala.com/au/casestudies/dr-sulaiman-al-habib-medical-group-goes-digital-with-scala/) and tablet-based tools keep staff in sync and informed of wait times, database information, protocols and training.","de":"Digitale Angebote machen in Arztpraxen und Krankenhäusern für Besucher, Patienten und Pflegepersonal gleichermaßen einen Unterschied. Digital-Signage-Software im Gesundheitswesen und in Krankenhäusern kann Bildschirme in Wartezimmern aktualisieren und die Patientenerfahrung unmittelbar beeinflussen, indem sie informiert und gleichzeitig unterhält - durch die Anzeige relevanter Praxisinformationen, die Anzeige von erwarteten Wartezeiten in Echtzeit, die Integration von Live-Nachrichten und Videos, während Wegweiser-Kiosks ihnen helfen können, ihr Ziel schnell zu finden und so Frustrationen abzubauen. Für Mitarbeiter halten Digital-Signage-Lösungen und Tablet-basierte Tools im Krankenhaus das Personal auf dem Laufenden und informieren über Wartezeiten, Datenbankinformationen, Protokolle und Schulungen. ","en-US":"Digital makes an impact on doctor offices and hospitals for visitors, patients and healthcare staff alike. Healthcare and hospital digital signage software has the ability to update screens in waiting rooms and can immediately impact the patient experience by informing while entertaining – displaying relevant office information, showing real-time wait expectations, integrating with live news feeds and videos while wayfinding kiosks can help them quickly find their destination, easing frustrations. For employees, hospital digital signage solutions and tablet-based tools keep staff in sync and informed of wait times, database information, protocols and training.","fr":"Le digital est très efficace dans les cabinets médicaux et les hôpitaux pour la gestion des visiteurs, des patients et du personnel de santé. Le logiciel d’affichage numérique pour services de santé et hôpitaux a la capacité de mettre à jour les écrans dans les salles d\'attente et peut avoir un impact immédiat sur l\'expérience patient en informant tout en divertissant : il affiche des informations pertinentes au sujet du cabinet, précise les durées d’attente en temps réel, intègre des flux d\'actualités et des vidéos en direct tandis que les kiosques ou bornes d\'orientation aident les patients à trouver rapidement leur destination, atténuant de ce fait bon nombre de frustrations. Pour les employés, les solutions d\'affichage numérique pour hôpitaux et les outils sur tablette gardent le personnel informé des temps d\'attente, des informations patients, des protocoles et de la formation.","in":"## Enhance Patient, Visitor and Employee Experience\\nDigital makes an impact on doctor offices and hospitals for visitors, patients and healthcare staff alike. Healthcare and __hospital digital signage__ software has the ability to update screens in waiting rooms and can immediately impact the patient experience by informing while entertaining – displaying relevant office information, showing real-time wait expectations, integrating with live news feeds and videos while wayfinding kiosks can help them quickly find their destination, easing frustrations. For employees, [hospital digital signage solutions](https://www.scala.com/in/casestudies/dr-sulaiman-al-habib-medical-group-goes-digital-with-scala/) and tablet-based tools keep staff in sync and informed of wait times, database information, protocols and training.","sg":"## Enhance Patient, Visitor and Employee Experience\\nDigital makes an impact on doctor offices and hospitals for visitors, patients and healthcare staff alike. Healthcare and __hospital digital signage__ software has the ability to update screens in waiting rooms and can immediately impact the patient experience by informing while entertaining – displaying relevant office information, showing real-time wait expectations, integrating with live news feeds and videos while wayfinding kiosks can help them quickly find their destination, easing frustrations. For employees, [hospital digital signage solutions](https://www.scala.com/sg/casestudies/dr-sulaiman-al-habib-medical-group-goes-digital-with-scala/) and tablet-based tools keep staff in sync and informed of wait times, database information, protocols and training."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4kXjKdduO5ryeDe5hggxC9","type":"Entry","createdAt":"2019-05-24T15:24:11.938Z","updatedAt":"2021-03-23T09:20:25.595Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Healthcare Column 1"},"description":{"au":"## Digital Signage for Hospitals\\nWhether customers are visiting a [pharmacy](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/), doctor office or hospital, they are looking for a mix of convenience and trusted personal care, and there are many ways digital solutions, such as __healthcare digital signage__, can improve the experience — from the drive-thru pharmacy to the check-in counter, lobby and back office. Further, there is ever-increasing competition for market share and gaining shoppers’ loyalty. __Digital signage software__ for hospitals and healthcare can play a big role in proving that your brand is taking strides to understand its customers and personalize their experience.\\n\\n## Healthcare Digital Signage to Improve Operational Efficiency\\nIntroducing technology including __hospital digital signage__ solutions, tablets and touch screen kiosks can reduce operational costs while at the same time improving efficiency, [quality of care and patient experience](https://www.scala.com/au/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/). Scala’s platform is intuitive to operate and update while digital displays ensure accurate information is being conveyed to patients and employees at all times reinforcing patient confidence in their healthcare choice. Employees can then focus on other tasks when patients receive information from __hospital digital signage__, self-service and wayfinding kiosks.","de":"__Verbessern Sie die betriebliche Effizienz, die Qualität der Pflege und die Patientenerfahrung__ \\nEgal, ob Kunden eine Apotheke, eine Arztpraxis oder ein Krankenhaus besuchen, sie suchen nach einer Mischung aus Komfort und vertrauenswürdiger persönlicher Betreuung. Es gibt viele Möglichkeiten, wie digitale Lösungen, wie z. B. Digital Signage im Gesundheitswesen, die das Erlebnis verbessern können - von der Drive-Thru-Apotheke über den Check-in-Schalter und die Lobby bis hin zum Backoffice. Darüber hinaus gibt es einen immer stärker werdenden Wettbewerb um Marktanteile und die Bindung der Kunden. Digital-Signage-Software für Krankenhäuser und das Gesundheitswesen kann eine große Rolle dabei spielen, zu beweisen, dass Ihre Marke Anstrengungen unternimmt, um ihre Kunden zu verstehen und deren Erfahrungen zu personalisieren. \\n\\nDie Einführung von Technologie, einschließlich Digital-Signage-Lösungen für Krankenhäuser, Tablets und Touchscreen-Kiosks, kann die Betriebskosten senken und gleichzeitig die Effizienz, die Qualität der Pflege und die Patientenerfahrung verbessern. Die Plattform von Scala ist intuitiv zu bedienen und zu aktualisieren, während digitale Anzeigen sicherstellen, dass Patienten und Mitarbeitern jederzeit korrekte Informationen übermittelt werden, um das Vertrauen der Patienten in ihre Entscheidung bzgl. ihrer Gesundheitsversorgung zu stärken. Die Mitarbeiter können sich dann auf andere Aufgaben konzentrieren, wenn die Patienten Informationen von der digitalen Beschilderung des Krankenhauses, den Selbstbedienungs- und Wegweisungskiosks erhalten.","en-US":"__Improve Operational Efficiency, Quality of Care and Patient Experience__\\nWhether customers are visiting a pharmacy, doctor office or hospital, they are looking for a mix of convenience and trusted personal care, and there are many ways digital solutions, such as healthcare digital signage, can improve the experience — from the drive-thru pharmacy to the check-in counter, lobby and back office. Further, there is ever-increasing competition for market share and gaining shoppers’ loyalty. Digital signage software for hospitals and healthcare can play a big role in proving that your brand is taking strides to understand its customers and personalize their experience.\\n\\nIntroducing technology including hospital digital signage solutions, tablets and touch screen kiosks can reduce operational costs while at the same time improving efficiency, quality of care and patient experience. Scala’s platform is intuitive to operate and update while digital displays ensure accurate information is being conveyed to patients and employees at all times reinforcing patient confidence in their healthcare choice. Employees can then focus on other tasks when patients receive information from hospital digital signage, self-service and wayfinding kiosks.","fr":"Que les patients visitent une pharmacie, un cabinet de médecin ou un hôpital, ils recherchent un mélange de confort et de soins en toute confiance. A ce titre, les solutions digitales telles que l’affichage digital pour soins de santé peuvent améliorer l\'expérience de bien des façons - du drive au bureau des admissions, dans le hall et pour le back office. De plus, on constate une concurrence accrue pour les parts de marché et la fidélité des acheteurs. Les logiciels d’affichage digital pour hôpitaux et services de santé peuvent jouer un rôle important dans le fait de montrer que votre marque fait de gros efforts pour comprendre ses patients et personnaliser leur expérience.\\n\\nL\'installation de technologies, notamment des solutions d’affichage numérique, des tablettes et des kiosques ou bornes à écran tactile dans les hôpitaux, permet de réduire les coûts d’exploitation tout en améliorant l\'efficacité et la qualité des soins ainsi que l\'expérience patient. La plateforme Scala est intuitive dans l’utilisation et la mise à jour tandis que les affichages numériques garantissent la transmission d’informations précises aux patients et aux employés, permettant de conforter en permanence la confiance des patients dans leur choix de soins de santé. Les employés peuvent alors se concentrer sur d\'autres tâches puisque les patients reçoivent des informations sur la signalétique digitale de l\'hôpital, sur les kiosques libre-service ou les bornes d\'orientation.","in":"## Digital Signage for Hospitals\\nWhether customers are visiting a [pharmacy](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/), doctor office or hospital, they are looking for a mix of convenience and trusted personal care, and there are many ways digital solutions, such as __healthcare digital signage__, can improve the experience — from the drive-thru pharmacy to the check-in counter, lobby and back office. Further, there is ever-increasing competition for market share and gaining shoppers’ loyalty. __Digital signage software__ for hospitals and healthcare can play a big role in proving that your brand is taking strides to understand its customers and personalize their experience.\\n\\n## Healthcare Digital Signage to Improve Operational Efficiency\\nIntroducing technology including __hospital digital signage__ solutions, tablets and touch screen kiosks can reduce operational costs while at the same time improving efficiency, [quality of care and patient experience](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/). Scala’s platform is intuitive to operate and update while digital displays ensure accurate information is being conveyed to patients and employees at all times reinforcing patient confidence in their healthcare choice. Employees can then focus on other tasks when patients receive information from __hospital digital signage__, self-service and wayfinding kiosks.","sg":"## Digital Signage for Hospitals\\nWhether customers are visiting a[ pharmacy](https://www.scala.com/sg/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/), doctor office or hospital, they are looking for a mix of convenience and trusted personal care, and there are many ways digital solutions, such as __healthcare digital signage__, can improve the experience — from the drive-thru pharmacy to the check-in counter, lobby and back office. Further, there is ever-increasing competition for market share and gaining shoppers’ loyalty. __Digital signage software__ for hospitals and healthcare can play a big role in proving that your brand is taking strides to understand its customers and personalize their experience.\\n\\n## Healthcare Digital Signage to Improve Operational Efficiency\\nIntroducing technology including __hospital digital signage__ solutions, tablets and touch screen kiosks can reduce operational costs while at the same time improving efficiency, [quality of care and patient experience](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/). Scala’s platform is intuitive to operate and update while digital displays ensure accurate information is being conveyed to patients and employees at all times reinforcing patient confidence in their healthcare choice. Employees can then focus on other tasks when patients receive information from __hospital digital signage__, self-service and wayfinding kiosks."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jAKSSG6DZnTyNICEAvW5U","type":"Entry","createdAt":"2021-03-22T21:36:11.140Z","updatedAt":"2021-03-23T08:32:01.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-support-mediaplayer-meeting-room-sign"},"title":{"en-US":"X2O Meeting Room Sign"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"21zomkQhtOJortgFOlN3Vn"}},{"sys":{"type":"Link","linkType":"Entry","id":"2PyH81PFTOhjYGJd8yJIJo"}},{"sys":{"type":"Link","linkType":"Entry","id":"1gHpfT4GJ43bupBytFgbAa"}},{"sys":{"type":"Link","linkType":"Entry","id":"7qMKLTEF59gwmUr8f0Flon"}},{"sys":{"type":"Link","linkType":"Entry","id":"zzmzIvNi1WRJ35Mmze6iZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"7mRxV1kwgwShtT1a62ImTX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3fqGVvOm2nXfd884lh2O8x","type":"Entry","createdAt":"2021-03-08T13:44:54.573Z","updatedAt":"2021-03-17T18:07:02.863Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_On_the_Heels_of_CNN’s_Airport_Network_Departure,_PRN"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4TYua66gL7hL3lFE6DLdkD"}}},"description":{"en-US":"__SAN FRANCISCO—March 8, 2021 —__ CNN is exiting the airport media business and will be shutting down its airport network on March 31, 2021. While airports across the nation scramble to keep their screens from going dark, PRN, an industry leader in out-of-home media, announces the launch of Ascend Media Network. Ascend Media Network offers a fresh modern viewing experience, a highly flexible content and advertising platform, operational excellence, and a dedicated sales team, bolstered by 30 years of experience turning in-venue traffic into advertising dollars.\\n\\nAccording to Kevin Carbone, CEO of PRN, “We have been working behind the scenes on this for some time. We’ve lined up an A-list of content partners (networks, sports leagues, travel and lifestyle), and we’re bringing tremendous innovation to the airport media business, including gate-specific destination content, up-to-the-minute local content feeds, premium social, streaming, online video partnerships, mobile integration, and Ascend Media original programing.”\\n\\nUnderneath the hood, the technology powering Ascend Media Network is PRN’S monetization engine — which includes natively-architected custom displays, optimal directional sound, integrated hardware and software, a next-gen content management system, screen-level targeting, dayparting, programmatic enablement and advanced viewer analytics. Rounding out Ascend Media Network is PRN’s advertising sales force, a dedicated group of media sales professionals, specialists in tapping into a broad and diversified portfolio of media budgets including digital, out-of-home, shopper, programmatic, innovation and omnichannel.\\n\\nWith the launch of Ascend Media Network, PRN demonstrates commitment to the airport media space: “Airports who are considering new media channels are in an amazing position to innovate right now. While they need to move quickly, we’re prepared to make it a smooth transition, with airports actually in a better position than before,” Carbone states, adding, “all signs point to airport traffic exceeding pre-COVID-19 levels by 2024. We know this space is primed to Ascend!”\\n\\nLearn more about Ascend Media at <a href=\\"https://www.prn.com/ascend-media-network/\\" target=\\"_blank\\">www.prn.com/ascend-media-network</a>.\\n\\n__About PRN__\\nPRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing hardware, software, services and support, driving content to 44,000 screens for major brands in 14,250 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands, and deliver maximum value to our venue partners.\\n\\n__Media Contact:__\\nAndrea Poley\\nManager, Global Communications <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6b5yEfwr0rZLS7cVTHHlnm","type":"Entry","createdAt":"2021-03-16T14:06:35.593Z","updatedAt":"2021-03-17T12:25:02.537Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-employee-comms-form-paragraph"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6OSAVOIOdsyrb12M3mVNtz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"52JPybNoPRlCuEWvFqdGP0","type":"Entry","createdAt":"2021-02-24T17:53:30.471Z","updatedAt":"2021-03-17T08:52:59.550Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-communication-business-details-paragraph"},"title":{"en-US":"Key benefits of a business intelligence dashboard"},"description":{"en-US":"The potential of data remains largely untapped. 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This level of freedom and flexibility translates to increased productivity and enhanced business intelligence for employees.\\n\\nDiscover how identifying and analyzing trends across your organization’s business sectors provides employees with the necessary insights and data for a more efficient decision making process.\\n"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"46AKYa19TOYFbb5AfW1gRz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"cZ0caldIqvllx73ZTPBnY","type":"Entry","createdAt":"2021-03-16T18:15:41.612Z","updatedAt":"2021-03-16T18:15:41.612Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-solution-x2o-platform-get-started-paragraph"},"title":{"en-US":"Ready to discuss your business needs with one of our experts?"},"buttonLink":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1tSP6EbSGIvjxqZfYeRtvL"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"33EZWilp1e3DxkLBntI1Tp","type":"Entry","createdAt":"2021-03-16T17:54:05.333Z","updatedAt":"2021-03-16T18:13:26.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-solution-x2o-platform-image-paragraph"},"title":{"en-US":"The intuitive X2O Platform offers:"},"description":{"en-US":"- Library of ready-to-use channels, widgets and integrated smart objects to build your own channel\\n- Link to real-time data from your corporate databases. 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X2O Media provides a powerful full solution —the expertise, hardware, X2O Platform and creative services — to prepare a unique approach to showcasing your communications about new products and services, informative displays, interactive video walls, customer projects, hands-on demonstrations, room scheduling and much 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14. Miscellaneous\\n\\n14.1 The Site features trademarks, service marks, and logos that are the property of Licensor and/or its affiliates, suppliers, partners and licensors. The Site also may include trademarks, service marks or logos of other third parties. All of these trademarks, service marks and logos are the property of their respective owners, and you agree not to use them in any manner without the prior written permission of the applicable owner.\\n\\n14.2 Licensor may be required by provincial, state or federal law to notify you of certain events. You hereby acknowledge and consent that such notices will be effective upon Licensor’s posting them on the Site or delivering them to you through e-mail. You may update your e-mail address by visiting the Services where you have provided contact information. If you do not provide Licensor with accurate information, Licensor cannot be held liable if Licensor fails to notify you.\\n\\n14.3 Licensor’s failure to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. This Agreement and your right to use the Services may not be assigned by you without the prior written approval of Licensor.\\n\\n14.4 This Agreement, including any applicable Purchase Order and all terms, conditions, and policies that are incorporated into these terms by reference, constitute the entire agreement between you and Licensor and govern your use of the Site and Services, superseding any prior agreements that you may have with Licensor. Any additional or different terms in ordering documentation such as purchase orders of invoices are hereby deemed to be material alterations and notice of objection to, and rejection of, them is hereby given.\\n\\n14.5 This Agreement will be construed in accordance with the laws of the province of Quebec, Canada.\\n\\n14.6 You may not use, import or export materials on this Site in violation of Canada, United States, and any other applicable country’s import and export laws and regulations. Licensor assumes no responsibility or liability for your failure to obtain any necessary export approvals. Without limiting the foregoing, you agree that the Site will not be used, and none of the underlying content, information, software, or technology may be transferred or otherwise exported or re-exported to persons subject to restrictions, destinations subject to embargo, or to prohibited proliferation-related end-users or end-uses, without obtaining any export license or other approval that may be required under Canada, United States, and any other applicable country’s laws, regulations and requirements.\\n\\n14.7 If any part of this Agreement is determined to be invalid or unenforceable pursuant to applicable law, the invalid or unenforceable provision will be construed in accordance with applicable law as nearly as possible to reflect the original intentions of the parties and the intent of the original provision. Where a court is unable to construe any unenforceable or invalid provision to make it binding, the court will severe and delete the provision. In any event, all other terms which remain valid and enforceable will survive and remain in full force and effect.\\n\\n14.8 If you have a dispute with one or more users, you release Licensor (and Licensor’s officers, directors, agents, affiliates and employees) from claims, demands, and damages (direct and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such disputes."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22oXkiBi6EXnatnsX26t2p","type":"Entry","createdAt":"2021-03-15T22:52:52.365Z","updatedAt":"2021-03-15T22:52:52.365Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-13"},"description":{"en-US":"### 13. Arbitration\\n\\nAny dispute arising out of or relating to this Agreement or the Site will be finally settled by arbitration, except that Licensor may bring an action in a court of competent jurisdiction with respect to any dispute affecting Licensor’s intellectual property rights whether statutory or contractual. The arbitration will be conducted in accordance with the commercial arbitration rules (the “Rules”) of Canadian arbitration. Any such controversy or claim will be arbitrated on an individual basis and will not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration will be conducted in Montreal, Quebec, Canada. All arbitration proceedings will be conducted in English by a single arbitrator selected under the Rules who must be a lawyer and fluent in English. The arbitrator has no authority to award damages in excess of those permitted in this Agreement for any reason. Any award in excess of such limitation will be deemed void as between the parties."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7jXNR1RmGOGDrM2vxvLjOu","type":"Entry","createdAt":"2021-03-15T22:52:29.318Z","updatedAt":"2021-03-15T22:52:29.318Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-12"},"description":{"en-US":"### 12. LIMITATION OF LIABILITY\\n\\n12.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER LICENSOR NOR ITS AFFILIATES, SUPPLIERS OR PARTNERS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES IN CONNECTION WITH OR ARISING OUT OF THE SERVICES OR THE SITE, ITS SOFTWARE, CONTENT OR OTHER MATERIALS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE OR LOSS OF DATA OR OTHER INTANGIBLE LOSSES.\\n\\n12.2 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LICENSOR AND ITS AFFILIATES, SUPPLIERS AND PARTNERS WILL NOT BE LIABLE FOR ANY DAMAGES THAT EXCEED THE TOTAL AMOUNTS PAID BY YOU TO LICENSOR FOR THE SERVICES DURING THE SIX MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM.\\n12.3 SOME STATES/JURISDICTIONS DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. IN SUCH STATES/JURISDICTIONS, LICENSOR’S LIABILITY AND THAT OF ITS AFFILIATES, SUPPLIERS AND PARTNERS WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3rNfLisUoHJZCJO1dBdDIp","type":"Entry","createdAt":"2021-03-15T22:52:04.328Z","updatedAt":"2021-03-15T22:52:04.328Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-11"},"description":{"en-US":"### 11. Warranty; Disclaimers\\n\\n11.1 Licensor warrants that during the License Term, the Site will conform to the documentation provided by Licensor. In the event the Site does not conform to the documentation, if you promptly notify Licensor, Licensor will modify the Site so that it conforms. This is your exclusive remedy.\\n\\n11.2 EXCEPT FOR THE WARRANTY PROVIDED IN 11.1, THE SITE AND THE SERVICES, ITS SOFTWARE, CONTENT AND OTHER MATERIALS, ARE PROVIDED ON AN “AS IS, AS AVAILABLE” BASIS. LICENSOR AND ITS AFFILIATES, SUPPLIERS AND PARTNERS MAKE NO WARRANTY, REPRESENTATION, GUARANTY OR CONDITION OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE OR NONINFRINGEMENT, OR IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SITE OR ANY OF THE CONTENT, SERVICES, PRODUCTS, SOFTWARE OR OTHER MATERIALS AVAILABLE THROUGH THE SITE."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"liwWHe8TRq3kfTSg3bepX","type":"Entry","createdAt":"2021-03-15T22:51:43.675Z","updatedAt":"2021-03-15T22:51:43.675Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-10"},"description":{"en-US":"### 10. Indemnification\\n\\n10.1 You will defend Licensor from any third party claim, and will pay all damages finally awarded against Licensor in such claim or amounts agreed to in settlement, arising out of:\\n1. Your use of the Site;\\n2. Any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you;\\n3. The content, the quality, or the performance of content that you submit to the Site; or\\n4. Your violation of this Agreement.\\n\\n10.2 Licensor will defend you from any third party claim that your use of Licensor’s proprietary software hosted on the Site infringes its copyright, patent or trademark. In the event of such a claim, you must (i) promptly notify Licensor if such a claim is asserted against you, (ii) allow Licensor sole defense of the claim, and (iii) cooperate with Licensor’s requests for reasonable assistance, at Licensor’s expense. Licensor will not be obligated to indemnify you if you are in violation of any of this Agreement’s terms. If as a result of the infringement or misappropriation your use of the software hosted on the Site is enjoined by a court of law, Licensor will modify the software to make it non-infringing, acquire a license for you to continue using the software, or if neither option is possible, refund to you the applicable subscription fees paid by you during the 6 month period preceding the injunction. This is your exclusive remedy for a third party’s infringement or misappropriation claim against your use of the software hosted on the Site or any damages."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Q8wmPoZgFPHZq0SJZwFsT","type":"Entry","createdAt":"2021-03-15T22:51:08.676Z","updatedAt":"2021-03-15T22:51:08.676Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-9"},"description":{"en-US":"### 9. Your Conduct on the Site and other Restrictions\\n\\n9.1 If Licensor requests registration information from you, you will provide Licensor with true, accurate, current, and complete information. You will promptly update your registration to keep it accurate, current, and complete. If Licensor issues you a password, you may not reveal it to anyone else. You may not use anyone else’s password. You are responsible for maintaining the confidentiality of your accounts and passwords. You agree to immediately notify Licensor of any unauthorized use of your passwords or accounts or any other breach of security. You also agree to exit from your accounts at the end of each session. Licensor will not be responsible for any loss or damage that may result if you fail to comply with these requirements.\\n\\n9.2 You will be responsible for all activity occurring under your accounts and will comply with all applicable local, state, and foreign laws, treaties and regulations in connection with your use of the Services, including without limitation, laws and regulations governing data privacy, international communications and transmission of technical or personal data.\\n\\n9.3 The technology and the software underlying the Site and the Services is the property of Licensor and/or Licensor’s affiliates, suppliers and partners. You agree not to copy, modify, rent, lease, loan, sell, assign, distribute, reverse engineer, grant a security interest in, or otherwise transfer any right to the technology or software underlying the Site or the Services. You agree not to modify the software underlying the Site in any manner or form or to use modified versions of such software, including (without limitation) for the purpose of obtaining unauthorized access to the Site. Without limiting the foregoing, you agree that you will not use the Site to take any of the following actions:\\n1. Defame, abuse, harass, stalk, threaten, or otherwise violate the legal right of others;\\n2. Publish, post, upload, e-mail, distribute, or disseminate (collectively, “Transmit”) any inappropriate, profane, defamatory, misleading, infringing, obscene, indecent, or unlawful content;\\n3. Transmit files that contain viruses, corrupted files, or any other similar software or programs that may damage or adversely affect the operation of another person’s computer, Licensor’s sites, any software or hardware, or telecommunications equipment;\\n4. Transmit surveys, contests, pyramid schemes, spam, unsolicited advertising or promotional materials, chain letters or other unsolicited messages;\\n5. Download any file that you know or reasonably should know cannot be legally obtained in such manner;\\n6. Falsify or delete any author attributions, legal or other proper notices or proprietary designations or labels of the origin or the source of software or other material;\\n7. Restrict or inhibit any other user from using and enjoying any area within the Site;\\n8. Interfere with or disrupt Licensor’s sites, servers, or networks;\\n9. Probe, scan or test the vulnerability of the Site or circumvent any security mechanism used by the Site;\\n10. Impersonate any person or entity, including, but not limited to, any Licensor representative, or falsely state or otherwise misrepresent your affiliation with a person or entity;\\n11. Forge headers or manipulate identifiers or other data in order to disguise the origin of any content transmitted through the Site or to manipulate your presence on the Site;\\n12. Take any action that imposes an unreasonably or disproportionately large load on Licensor’s infrastructure; or \\n13. Engage in any illegal activities.  \\n\\n9.4 Unauthorized access to the Site is a breach of this Agreement and a violation of the law. You agree not to access the Site by any means other than through the interface that is provided by Licensor for use in accessing the Site. You agree not to use any automated means, including, without limitation, agents, robots, scripts, or spiders, to access, monitor, or copy any part of the Site, except those automated means that Licensor have approved in advance and in writing.\\n\\n9.5 You may not access the Services for purposes of monitoring its availability, performance or functionality, or for any other benchmarking or competitive purposes.\\n\\n9.6 Use of the Site is subject to existing laws and legal process. Nothing contained in this Agreement will limit Licensor’s right to comply with governmental, court, and law-enforcement requests or requirements relating to your use of the Site, which may include disclosing Your Content to the applicable authorities."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"317jO311ZlKG9QzaKBFoEr","type":"Entry","createdAt":"2021-03-15T22:47:36.550Z","updatedAt":"2021-03-15T22:47:36.550Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-8"},"description":{"en-US":"### 8. Data Retention and Data Disposal Policy\\nAny content marked as “Deleted” will be kept in the database for a period of 40 days, for reporting and recovery purposes.\\n\\nThe system is configured to automatically remove from its database any data marked as “Deleted” after 40 days."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"62HeMRcvG8Ba9lLF39Hmb2","type":"Entry","createdAt":"2021-03-15T22:47:16.447Z","updatedAt":"2021-03-15T22:47:16.447Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-7"},"description":{"en-US":"### 7. Term and Termination; Service Cancellation\\n\\n7.1 The Services will be automatically renewed upon the expiration of the then current License Term as specified on the Purchase Order, unless you give Licensor written notice thirty (30) days prior to the end of the then current License Term, of your intention to terminate the Services. Fees at the time of automatic renewals will be at the then-current Services rates. Notwithstanding the foregoing, Licensor may immediately terminate or suspend your use of the Services provided hereunder, or terminate your account and this Agreement if you (i) fail to pay any applicable fees when due, or (ii) breach or otherwise fail to comply with this Agreement and fail to remedy this breach within thirty (30) days of being so notified. Licensor may terminate any free account or Services at any time in its sole discretion without liability to you. You will continue to be charged for the fee-based Services during any period of suspension. Termination will not relieve you from obligation to pay fees that remain unpaid and will not limit either party from pursuing other available remedies.\\n\\n7.2 You may terminate any fee-based Services or reduce the number of users effective only upon the expiration of the then current term by notifying Licensor in accordance with this Agreement.\\n\\n7.3 Upon termination by Licensor of this Agreement or any part thereof in accordance with this Agreement as a result of your breach, negligence or default, Licensor will have no obligation to refund to you any fees paid by you. The provisions of this section will not apply to those situations defined by law."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4MMOWmXWNw0nA0k6LlftC2","type":"Entry","createdAt":"2021-03-15T22:46:39.535Z","updatedAt":"2021-03-15T22:46:39.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-6"},"description":{"en-US":"### 6. Fees\\n6.1 You agree to pay the fees on the terms stated in the Purchase Order. You agree to pay all applicable taxes relating to the Services. Any amount payable by you to Licensor which is past due will be subject to a late payment charge equal to one percent (1%) per month, or the highest rate permitted by law, whichever is less.\\n\\n6.2 The maximum disk storage space provided to you at no additional charge is 3 GB per Company. If the amount of disk storage required exceeds these limits, you will be charged Licensor’s then-current storage fees. Licensor will use reasonable efforts to notify you when the storage per Company ID reaches approximately 90% of the maximum; however, any failure by Licensor to so notify you will not affect your responsibility for such additional storage charges. Licensor reserves the right to establish or modify its general practices and limits relating to storage of data and other content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4XbcBwGreTVD2F9led6y43","type":"Entry","createdAt":"2021-03-15T22:46:09.650Z","updatedAt":"2021-03-15T22:46:09.650Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O-media-terms-of-use-text-paragraph-5"},"description":{"en-US":"### 5. Third-Party Sites, Products, and Services\\n5.1 The Site may contain links to other Internet sites owned by third parties. Your use of each of those sites is subject to the conditions, if any, that each of those sites have posted. Licensor has no control over sites that are not ours, and Licensor are not responsible for any use of such sites or content on them. Licensor’s inclusion on the Site of any third-party content or a link to a third-party site is not an endorsement of that content or third-party site.\\n\\n5.2 Some content may come from government sources, is in the public domain, and is not copyrightable."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"430SYdPS0XtJ07jmpBSMe7","type":"Entry","createdAt":"2021-01-06T12:48:57.879Z","updatedAt":"2021-03-15T21:31:29.820Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2omedia-support-info-4"},"title":{"en-US":"Norway, sweden, denmark, iceland"},"description":{"en-US":"__EMEA__\\nHours: 9:00 a.m. to 5:00 p.m. Central European Time\\n+31.46.808.0159\\n<a href=\\"supportEMEA@x2omedia.com\\">supportEMEA@x2omedia.com</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7r6EtgVRJURwQbHLC7oqRv","type":"Entry","createdAt":"2021-01-06T12:48:38.218Z","updatedAt":"2021-03-15T21:29:45.957Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2omedia-support-info-3"},"title":{"en-US":"Europe, Middle East & Africa"},"description":{"en-US":"__EMEA__\\nHours: 9:00 a.m. to 5:00 p.m. Central European Time\\n+31.46.808.0159\\n<a href=\\"supportEMEA@x2omedia.com\\">supportEMEA@x2omedia.com</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7wzNnPq37gX0eJpkb7luN1","type":"Entry","createdAt":"2021-03-15T21:25:39.219Z","updatedAt":"2021-03-15T21:25:39.219Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Contact Us"},"title":{"en-US":"Contact Us"},"description":{"en-US":"### Request More Information\\nWe are happy to provide you with additional information on X2O Media, and our products or services. 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In today’s Digital Workplace, the companies who embrace these new forms of communications will flourish."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3dXXedTPF9h5BySTKziCUO","type":"Entry","createdAt":"2021-02-01T13:51:53.342Z","updatedAt":"2021-03-15T20:38:00.652Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-news-header"},"title":{"en-US":"News"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NIBFkD9b9dFlEn3nwAaiU","type":"Entry","createdAt":"2021-02-25T10:44:28.635Z","updatedAt":"2021-03-15T20:35:11.364Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-careers-header"},"subtitle":{"en-US":"Careers"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rJGrSA2s1KbR6Oq13EmlH","type":"Entry","createdAt":"2021-03-15T14:51:49.464Z","updatedAt":"2021-03-15T14:53:32.129Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-support-header"},"title":{"en-US":"X2O MEDIA PLAYER SUPPORT"},"description":{"en-US":"Each X2O Media Player comes “X2O Ready” with relevant X2O Media software installed, making setup easy and giving you more time to focus on creating your digital content. 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Some cookies on the X2O Media website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the X2O Media website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"LiY7Zp9ub1xeBI1zEc5S8","type":"Entry","createdAt":"2021-03-11T09:08:00.860Z","updatedAt":"2021-03-15T14:32:42.630Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-x2o"},"title":{"en-US":"We use cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. 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The Chicago location marks the third facility STRATACACHE has acquired in the past year, in order to support the growing global clientele of the STRATACACHE family of companies, adding several hundred highly technical jobs to the US market. \\n\\nDespite a globally challenging economic environment, STRATACACHE continues to experience rapid growth in providing advanced technology solutions, such as intelligent display and sensor systems, to clients in key verticals including retail, restaurants, banking, entertainment, transportation and corporate communications. The new facility, a four-story class A building in the western Chicago suburb of Lisle, was formerly a U.S. headquarters for McCain Foods, Inc. More than a dozen large STRATACACHE customers have headquarters in Chicago, and the new location will allow for enhanced local support, as well as a fully outfitted support lab, meeting room space and X2O One Room, an immersive collaboration environment for in-person and remote participation created by X2O Media, a STRATACACHE company. \\n\\n“As STRATACACHE continues to grow, we look forward to tapping the Chicago market for development and engineering talent to further our work on our new mobile platforms, our advanced tablet compute devices as well as key projects in retail self-service systems,” said Chris Riegel, STRATACACHE CEO. “We will be adding significant staff in the new STRATACACHE Chicago center over the next several months and look forward to enabling world class customer interactive solutions designed to help our customers reduce costs and improve sales in this uncertain economic time.” \\n\\nSTRATACACHE provides a full scope of technological solutions to help retailers, marketers and customer experience teams use intelligent digital display and sensor systems to optimize interaction and engagement with consumers and employees. The new location outside Chicago will allow STRATACACHE to recruit local technical talent and expertise to further the research, development and business development efforts of hardware and application development. \\n\\nSTRATACACHE acquired a 1.4 million square foot factory in Eugene, OR, in March 2020, and is equipping it as a full 300mm wafer microLED display manufacturing facility. STRATACATCHE made an additional client support investment in a new 1100+ seat Network Operations and Data center in Waterloo, IA, in November 2020. \\n\\n![Lisle center PR - image 2](//images.ctfassets.net/lx4pzcb22oh0/5rybsD6eO1Q0KBnMIuq5cL/c67ca15f5a3f49fd021275e797891532/Lisle_center_PR_-_image_2.jpg)\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Follow STRATACACHE on Twitter <a href=\\"https:/https://https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or on <a href=\\"http://www.linkedin.com/company/stratacache\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>. Learn more about the STRATACACHE family at <a href=\\"https://https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE  apoley@stratacache.com\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2rZb0DeRDgZzdRAr1XHjYO","type":"Entry","createdAt":"2021-02-16T08:52:44.989Z","updatedAt":"2021-02-19T21:02:32.219Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x20-media-media-players-player-r-images"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5J0xqLdQVGs0NXcptnmhAG"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"36awbXVuOGAPZsKaYwPgY8"}},{"sys":{"type":"Link","linkType":"Entry","id":"1wBUujJBAOzUqiJHn8nJLP"}},{"sys":{"type":"Link","linkType":"Entry","id":"6ZLejtR5LLYaSzFFvcCGz4"}},{"sys":{"type":"Link","linkType":"Entry","id":"7s7OrRKTMN0KuBalwFuSN"}},{"sys":{"type":"Link","linkType":"Entry","id":"3YIRKBeLzM3XfbTgEtLtsO"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22cunvsYu23FDRBoKBykBd","type":"Entry","createdAt":"2021-02-18T12:56:58.230Z","updatedAt":"2021-02-19T10:58:50.107Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-media-oneroom-meeting-rooms-quote-paragraph"},"description":{"en-US":"Lorem Ipsum is simply dummy text of the printing and typesetting industry. 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STRATACACHE leverages our 15 years of experience working with the biggest names in retail, quick-service restaurants (QSR), consumer packaged goods (CPG) and banking to know what works and design it for you.\\n\\nThe STRATACACHE team of in-house designers architects, strategists and developers understands how to design a better customer experience that creates a relationship between your brand and your audience.\\n\\nHere’s how we help:\\n\\n- Digital signage content strategy\\n- Content optimization\\n- Mobile and Third Party applications\\n- Hyper localization\\n- Interactive Media, Video and Motion graphics\\n- Widgets, Content feeds and templates\\n\\nDesign a digital signage visual communication strategy that’s affordable, relevant, engaging and measurable"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1FQSbwb2fzkqZbcLjTVY0v","type":"Entry","createdAt":"2021-02-09T12:56:16.962Z","updatedAt":"2021-02-10T15:42:18.947Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"STRATACACHE Creates Corporate Communications Segment, Names Chuck Gose VP"},"title":{"en-US":"STRATACACHE Creates Corporate Communications Segment, Names Chuck Gose VP"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HIXaZBJeQctNLzn7JoHEM"}}},"description":{"en-US":"Gose to Develop STRATACACHE’s Corporate Communication Segment\\n\\nDayton, OH, March 10, 2014—STRATACACHE, a leading provider of scalable, high-performance <a href=\\"https://www.stratacache.com/solutions/digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital signage</a>, content distribution and enterprise video acceleration technologies, today announced the addition of Chuck Gose, as VP, SME of Corporate Communications.\\n\\nAs part of the newly created segment, Gose will be responsible for working with existing customers on improving their internal communications effectiveness with digital signage, while also continuing to be a key technology advocate for employee communications. He has a knack for translating the value of technology to corporate communications teams.\\n\\nGose brings to the company more than 15 years of communication experience, including stints at Rolls-Royce, General Motors and the American Cancer Society. He built a foundation on creative approaches for using technology to improve communication to employees, as well as overall employee engagement. This is what led him to digital signage, with work at both MediaTile and RMG Networks. He continues to be a very visible and influential person in the digital signage industry.\\n\\n“Chuck’s expertise in corporate communications is what makes him the best fit for STRATACACHE,” said Chris Riegel, STRATACACHE CEO. “His drive and immense knowledge for improving internal communications with digital signage will have an immediate impact on companies going forward.”\\n\\nGose speaks regularly on the topics of internal communications, employee engagement and social media. He’s also a long-time member of both IABC and PRSA.\\n\\nGose will be attending the upcoming GlobalShop Show in Las Vegas, NV at the Mandalay Bay Convention Center March 18-20, 2014 where STRATACACHE will be exhibiting in booth #3927.\\n\\n__STRATACACHE__\\n\\nSTRATACACHE is a privately-held provider of digital media solutions designed to help retailers and brands connect with consumers along the shopping journey. From digital signage to interactive media to in-store mobile engagement, STRATACACHE’s solutions captivate, engage, and activate shoppers.\\n\\nFor more information, please visit <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or “Like” us on our <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6c5tZQLnIcIkdvmGP4c8lL","type":"Entry","createdAt":"2019-10-08T12:41:16.442Z","updatedAt":"2021-02-10T10:19:54.796Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Debut Advanced Visual Merchandising and Marketing Technology at GlobalShop 2019"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4hEW2a8PnWgCpyjuXg9GaP"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"PN1KphZR6BgXSYKqKraMW"}}]},"description":{"en-US":"DAYTON, OH, US—June 21, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3051 at GlobalShop 2019. On display will be new products and solutions that show modern retailers a full scope of marketing technology for delivering a personalized shopping experience, leveling up with online competition and creating loyal customers. STRATACACHE is in booth #3051 at GlobalShop 2019, being held June 25-27 in Chicago.\\n\\n“It is really exciting to work for a company that can come to the table with not only bleeding edge hardware and software but also a heavy focus on research and discovery. This allows us to build the best customer experiences and solutions for retailers,” says, Robert Avery, VP of Professional Services – Americas.\\n\\nBooth highlights include:\\n__Tablets —__ Our all-in-one touch screen tablets have the ability to create an interactive experience in any store, ranging in size from 11.5 to 55 inches. With a combination of high-performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications throughout the retail store — interactive digital signage, self-service kiosks and interactive guided/assisted selling tools for sales associates.\\n\\n__Digital display shelving —__ This new solution allows retailers to transform traditional retail gondola shelves into an interactive shopping experience. Digital displays are integrated into standard fixtures to allow retailers to incrementally modernize their store while creating a personalized shopping experience for their customers. Touchscreen display shelves facilitate product discovery, recipe look-up, and mobile coupon checks, while mobile app integration can tie to loyalty programs. The return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences.\\n\\n__High-value asset and personnel tracking —__ Our new product, Walkbase Asset, delivers real-time tracking of high-value assets and personnel locations compared to zone visits and dwell times. Asset location data can be integrated and combined with other data sources under the Walkbase platform including customer behavior, point of sale, marketing campaigns and weather to create a 360-degree view of what is happening in physical spaces.\\n\\n__Guided shopping experiences__ focusing on value-add narratives for retailers and marketers:\\n\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based solution streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nSee full details, including information on our new marketing technology being displayed on the show floor, at <a href=\\"https://www.stratacache.com/GlobalShop-2019\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com/GlobalShop-2019</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"15WqVmXviE7PxySKC4PVtm","type":"Entry","createdAt":"2019-10-08T14:20:41.243Z","updatedAt":"2021-02-10T10:18:39.634Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_PRN Announces Updates to LIFT Network C-store Solution"},"title":{"en-US":"LIFT Features Purchase-based Checkout Offers and a New Analytics Portal"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MMBAmBgvHjryW0tkR4ddq"}}]},"description":{"en-US":"LIFT Features Purchase-based Checkout Offers and a New Analytics Portal\\n\\nSan Francisco—August 1, 2018—PRN today announced the release of an updated version of LIFT Network, a digital solution that creates new sales opportunities at convenience store checkout by offering relevant add-on items and promotions at the point of sale. PRN, part of the STRATACACHE family of marketing technology companies, has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits.\\n\\n“C-store operators encounter a different set of challenges unique to their business. Conversions take place strictly in-store — making it difficult to gather valuable customer insights — and overall store sales are affected by the performance of cashiers and associates, typically high turnover roles,” said Kevin Carbone, CEO of PRN. “The new LIFT solution is a proven upsell tool that not only prompts customers with relevant offers based on present and past purchase behavior, it helps improve employee performance, overall sales and customer service. We’re experiencing incredible interest based on the results our customers have experienced. The new platform integrates easily with c-store systems and immediately begins generating larger average basket sizes and higher store sales.”\\n\\nLIFT creates new sales opportunities during the checkout process, promoting add-on items relevant to the customer’s real-time purchases while helping sales associates deliver a welcoming customer service experience, influencing future store visits. The new LIFT platform features a flexible hardware configuration with a customer-facing touchscreen display that fits into any retail environment and integrates with existing POS system and loyalty programs.\\n\\nThe LIFT Network helps retail and convenience store owners by:\\n\\nIncreasing comp store sales: LIFT has proven value, with a demonstrated ability to grow sales by up to 25%. LIFT promotions are triggered by products scanned at checkout and activated when a shopper accepts and adds the promoted product to their basket.\\n\\nPromoting loyalty: LIFT provides a personalized experience for frequent shoppers. The shopper-facing touchscreen prompts interaction with the store’s loyalty program while the employee-facing screen provides the cashier with personalized information tied to loyalty member preferences.\\n\\nMobilizing workforce and gamification: The benefits of LIFT extend to store operations. Cashiers are prompted with dialogue cues presented on an associate-facing screen, helping reinforce the promotional offer and encouraging engagement with the customer. When cashiers successfully upsell products, they gain points, creating a fun experience, improving customer service and enhancing employee performance.\\n\\nProviding actionable customer insights: LIFT’s new analytics portal collects and delivers customer insights in real-time, providing retailers with actionable, valuable insights on checkout shopping preferences and behaviors. The data enables retailers and suppliers to optimize the shopper experience, responsively updating on-screen content to promote products of interest. Additionally, retailers can prompt short satisfaction surveys on the customer-facing touchscreen.\\n\\nLearn more about LIFT at<a href=\\"www.prn.com/network\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com/network</a>.\\n\\n__About PRN, LLC__\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com/network, follow them on Twitter <a href=\\"https://twitter.com/PRNllc\\" rel=\\"nofollow\\" target=\\"_blank\\">@PRNllc</a>, or like them on <a href=\\"https://www.facebook.com/PRN.SF/\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ScfDw57rlVSI5OLOsk4Dw","type":"Entry","createdAt":"2019-10-08T14:07:02.438Z","updatedAt":"2021-02-10T10:17:39.007Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_X2O Media Adds New Media Player Hardware to Corporate Communications Solution Offering"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1w89j0JEiLvQeTivbSVOiQ"}}]},"description":{"en-US":"X2O Media’s Business Intelligence Solutions Will Be on Display at ISE 2019\\n\\nMontreal, 4 February 2019—X2O Media today unveiled the addition of X2O Media-branded media players to their solution offering, taking the guesswork and risk out of choosing the right device for an enterprise’s visual communication. The new media players, along with X2O Media’s employee engagement solutions to enhance employee productivity, will be on display at this year’s Integrated Systems Europe (ISE) 2019, being held 5-8 February in Amsterdam, Netherlands.\\n\\nX2O Media, part of the STRATACACHE family of marketing technology companies, will also demonstrate their performance data visualization dashboards and team collaboration tools that allow enterprises to collaborate on tasks and projects across remote locations. Two companies in the STRATACACHE family will have marketing technology on display at ISE — X2O Media can be found in booth D245 in hall 15 and Scala in booth E160 in hall 8.\\n\\nThe X2O media players exceed business needs of optimal performance, stability and capability. X2O Media designed the players for optimal performance according to enterprise needs, drawing on the experience and expertise of STRATACACHE, who first launched media players in 2011, to develop and distribute the new media player hardware. The addition of X2O Media-branded media players gives enterprises a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way.\\n\\nMansour Brek, CEO at X2O Media, says the media players were engineered to round out X2O Media’s full solution offering. “X2O media players are designed to deliver optimal hardware and software integration and performance while rounding out our full corporate communications solution offering,” he said. “Having access to the expertise of the STRATACACHE family of companies allows us to develop and deliver a media player that meets the needs of enterprise communicators everywhere.”\\n\\nLearn more about the X2O Media Player-L at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.x2omedia.com/x2o-media-player-l</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results.Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4BRk7B0Ho8GZUoLGDqfv0V","type":"Entry","createdAt":"2019-10-08T14:15:06.331Z","updatedAt":"2021-02-10T10:16:07.977Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_Q Division Partners with The National Graphene Association"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"60TAlNww7cSdvXJ7eEAJtq"}}]},"description":{"en-US":"SAN FRANCISCO—10 August 2018—Q Division today announced that it has partnered with the National Graphene Association (NGA) to foster the next generation of IoT technology, advocating the use of graphene, a groundbreaking two-dimensional material based on carbon that is transparent, flexible and can be as thin as an atom but remain 200 times as strong as steel. Q Division is the global retail consultancy of the STRATACACHE family of marketing technology companies, advising brands and retailers on how to create data-driven, best-in-class customer experiences.\\n\\nThe NGA, the main organization in the U.S. driving innovation and promoting the commercialization of graphene, is partnering with Q Division to facilitate new types of customer experiences, flexible displays, wearable tech, in-store analytics sensors and more. Graphene’s properties are the gateway for emerging technology with it being scalable and viable in several industries. Q Division will bring customer experience and retail innovation insight to the partnership, combining with NGA’s technology to help businesses rethink the next generation customer experiences that will be powered by graphene.\\n\\n“Not since the invention of electricity has there been a tech that can transform the world in so many different ways. Our partnership with the National Graphene Association will provide us with unprecedented access to ground-breaking technology which in-turn will allow us to create new opportunities and experiences for our clients,” said Manolo Almagro, Managing Partner of Q Division.\\n\\n“Q Division’s experience and market reach will enable us to interface with forward thinking industries who are looking for innovation in next generation electronics, sensors and wearables and jumpstarting the implementation of graphene. Further, we are quite excited to welcome Q Division as partner at the upcoming Global Graphene Expo,” said Zina Jarrahi Cinker, Executive Director of NGA.\\n\\nThe Global Graphene Expo is being held October 15-17 in Austin, TX, and is focused on graphene commercialization: www.nationalgrapheneassociation.com. For more information on Q Division visit www.qdivision.us.\\n\\n__About Q Division__\\nQ Division is a full service global consultancy dedicated to brands and retailers with focuses on emerging tech, connected commerce and data-driven customer experiences. Q Division brings data and analytic science to life by real-time and periodic data collection strategies that drive and improve upon the delivered CX, consumer persona building and behavioral insights. Keeping emerging tech ventures at the front of their consultancy, Q Division continually identifies and invests in tech startups, evaluating and creating opportunities via test markets and potential integration with the world’s most successful digital platforms. Q Division is the global retail consultancy of the STRATACACHE family of marketing technology companies and is headquartered in San Francisco, CA. Learn more about Q Division at www.qdivison.us or on Twitter @QDivision_US.\\n\\n__About NGA__\\nThe National Graphene Association is the main organization and body in the U.S. advocating and promoting the commercialization of graphene. NGA is focused on addressing critical issues such as policy and standards development that will result in effective integration of graphene and graphene based materials globally. NGA brings together current and future graphene stakeholders — entrepreneurs, companies, researchers, developers and suppliers, investors, venture capitalists and government agencies — to drive innovation, and to promote and facilitate the commercialization of graphene products and technologies."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2OAYntp6QHj9wGOPkQsQcU","type":"Entry","createdAt":"2019-10-08T13:24:17.246Z","updatedAt":"2021-02-10T10:15:18.331Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5BkuDcjq3xhTrRE9E5HFwL"}}]},"description":{"en-US":"Now Known as Scala China, the Company Adds Innovative Technology, Advanced Production and Development Capability in the World’s Largest Retail Experience Market\\n\\nDAYTON, OH, US—12 December 2018—STRATACACHE today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, formerly known as POPSCREENS, is now called Scala China. The rebranding strengthens solution visibility and brand presence in the global commercial market, positioning Scala China as a prime solution for interactive retail displays within the STRATACACHE family of marketing technology companies. This acquisition further enhances STRATACACHE’s expansion in the Asia-Pacific region, as well as STRATACACHE’s commitment to the Scala brand, following Scala’s acquisition in August 2016.\\n\\n“We have demonstrated significant focus on growth in the important Asia-Pacific market, investing more than $100 million in the region in the past 24 months, including the acquisition of Scala,” said Chris Riegel, CEO of the STRATACACHE family of companies. “We are enjoying tremendous growth in the region with strong new leadership, a greatly expanded services team and a strategic focus on the markets in China, India, Indonesia and Malaysia. The Asia-Pacific region has added more than 2 billion consumers to the middle class in the past decade and we’re helping leading retailers, brands and marketers develop these new consumer relationships. Scala China is another step along that journey and, with the recent progress on US-China trade relations, now was the right time to move forward on this opportunity.”\\n\\nScala China will continue to produce advanced embedded computing devices, ranging from 7” to 98”. “The devices are ideal for 24×7 commercial use in interactive consumer engagement environments such as retail stores, gaming, hospitality and banking, said Patrick Saletta, Chief Operating Officer. “With over 8,000 existing Scala customers worldwide, we will help expand opportunities in many strategic markets and client partnerships.”\\n\\nAs part of the acquisition, new infrastructure includes an expansive 250,000 square foot manufacturing facility and more than 125 new employees — including world-class research and development, scaled production and manufacturing lines, and design and software engineers with deep experience in the Rockchip platform, a core element of the smart touchscreen devices. There is also a new support and logistics center and China-based Network Operations Center, optimizing client services throughout the region, key factors in the STRATACACHE growth plan to hit $1 billion USD in sales by 2020. The acquisition drives a significant job increase including marketing, development, engineering, accounting and global support teams at STRATACACHE’s Dayton headquarters and operations facilities.\\n\\n“Our all-in-one platforms are enhanced with additional technology for mobile sensors, such as STRATACACHE’s own Walkbase sensors, and computer vision that exists in the STRATACACHE family today,” said Li Fan, General Manager. “Adding embedded computing devices to STRATACACHE’s robust suite of marketing technology for kiosk, point-of-sale and commercial tablet computing devices significantly enhances the full solution offering for the client.” Scala China leadership also includes David Wong, Vice President of Sales for Asia-Pacific. More information is coming to www.scala-china.com.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3iCkUzJCaaWwwgeCPNH8xO","type":"Entry","createdAt":"2019-10-08T12:38:31.528Z","updatedAt":"2021-02-10T10:14:38.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Opening of New Singapore Warehouse and Logistics Center"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1g4wXBIyrkhbJbVfbUQO0L"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1g4wXBIyrkhbJbVfbUQO0L"}}]},"description":{"en-US":"DAYTON, OH—July 1, 2019—STRATACACHE today announced the opening of a new 15,000 square foot warehouse and logistics center in the Tampines Industrial Crescent, Singapore. This new facility significantly contributes to the global delivery capability of STRATACACHE’s marketing technology solutions and further demonstrates STRATACACHE’s commitment to support high-rate growth clients in the expansive Asia-Pacific region.\\n\\nLocated near STRATACACHE’s Asia-Pacific headquarters office in Singapore, the new facility coordinates with STRATACACHE’s 250,000 square foot production facility in Ningbo, China, to build optimized solutions for advanced technology such as digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. Operations in the facility will include software testing, builds of media players and commercial grade tablets, integration of STRATACACHE’s ruggedized outdoor displays and a regional service and configuration center to support the ten STRATACACHE Asia-Pacific sales offices outside China.\\n\\n“Continuing to build a local execution capability is vital to our growth plan of our global footprint and exceeding our customers’ expectations when partnering with STRATACACHE to bring advanced consumer experiences to market,” said Manish Kumar, STRATACACHE Managing Director and SVP of Asia-Pacific Operations. “As STRATACACHE grows with our global customer base and adds new capabilities, we continue to build up the infrastructure to support the growth through our centralized Singapore operations.”\\n\\nIn the past twelve months, Kumar has overseen the teams and operation behind announcements including new locations, retail experiences and hardware such as:\\n\\n- June 2018: Debut of new retail technology concepts at Retail Asia Expo\\n- June 2018: Expansion of India and Asia-Pacific operations\\n- December 2018: Acquisition of Chinese embedded computing and commercial tablet manufacturing company, rebranded Scala China\\n- February 2019: Centralized Asia-Pacific operations in new Singapore headquarters\\n- March 2019: Opening of new Shanghai-based customer center\\n- July 2019: Opening of new Singapore warehouse and logistics center\\n\\n“It’s an exciting time for the growth of our business in Asia,” said Chris Riegel, CEO of the STRATACACHE family of marketing technology companies. “There are 1 billion consumers entering the middle class in India, China, Indonesia and Malaysia. The suite of STRATACACHE technologies brings an extremely powerful way for retailers and brands to create customer experiences while improving their financial performance. STRATACACHE is growing rapidly and keeping ahead of advanced technology solutions to best serve this emerging retail and consumer experience environment.”\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5J6jKxoHk8vrsqeT6xzkUB","type":"Entry","createdAt":"2020-11-30T13:40:14.140Z","updatedAt":"2021-02-10T10:13:06.504Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEUnveilsNewCustomerExperienceCentre"},"title":{"en-US":"STRATACACHE Unveils New Customer Experience Centre in Singapore Headquarters"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"gsaVoAtvcuL6XOvyio5R5"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"gsaVoAtvcuL6XOvyio5R5"}}]},"description":{"en-US":"SINGAPORE, 1 October 2019—STRATACACHE today announced the opening of a new Customer Experience Centre in Singapore, strengthening local presence and enhancing the marketing technology company’s capability to drive world class digital engagement solutions throughout the Asia-Pacific region. This new facility follows the ongoing expansion of Asia-Pacific operations and the establishment of a new warehouse and logistics facility in Singapore earlier this year.\\n\\nLocated in STRATACACHE’s Asia-Pacific headquarters, the innovative Customer Experience Centre showcases end-to-end audience engagement solutions and interactive digital technology found across the STRATACACHE family of marketing technology companies, including Scala, SuperLumin and X2O Media, as well as STRATACACHE’s analytics and marketing platform, Walkbase. A full range of large format touch displays, media players, and all-in-one tablets are also on display, rounding out the scope of STRATACACHE’s marketing technology offering and providing visitors with deep interactive experiences and examples of engaging customer journeys. The new Centre furthers efforts to drive inspired customer experiences and enhances product exposure, accelerating STRATACACHE’s commitment to customer success and innovation in Singapore.\\n\\n“Singapore’s strategic location opens significant new doors to high-growth markets in southeast Asia. Establishing an Experience Centre in this highly dynamic retail city is a cornerstone of STRATACACHE’s strategy, as we seek to deliver the most inspiring retail engagements which drive measurable customer results,” said Chris Riegel, CEO of STRATACACHE.\\n\\n“Our solutions drive transformation for the world’s largest brands across a spectrum of industries, specializing in retail. The compelling demonstrations at the Experience Centre will help customers discover fresh ideas to develop inventive solutions that improve their business capabilities, optimize technology investments and stay ahead of tomorrow’s challenges. We look forward to exponential brand growth and market expansion across the region,” said Manish Kumar, managing director and senior vice-president of Asia-Pacific Operations at STRATACACHE.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer digital experiences, enabling retailers to learn deeply about their customers’ shopping preferences and behaviours while driving personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https:/https://https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"bPep5VsXK5kg2uCT1fNEq","type":"Entry","createdAt":"2020-11-30T14:40:20.031Z","updatedAt":"2021-02-10T10:11:24.797Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEAnnouncesStrategicTechnologyPartnershipwithHakuhodoDYHoldingstoDriveDigitalTransformation"},"title":{"en-US":"STRATACACHE Announces Strategic Technology Partnership with Hakuhodo DY Holdings to Drive Digital Transformation and Enhance In-Store Retail Engagement Experiences"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"wuyBvyuwRBtNOAmzpklq5"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1Pw9VQQaIpN9XHnNzgwM0p"}}]},"description":{"en-US":"Dayton, Ohio, US—January 13, 2020—Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation.\\n\\nThis partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.\\n\\nThe Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences. Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.\\n\\nThe collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities. The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail. Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.\\n\\nManish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”\\n\\nChris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale. STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering. This partnership with Hakuhodo DY Group\'s robust marketing and solid business networks make our partnership a clear win-win.”\\n\\n“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan. We’ve heavily invested in the Asia-Pacific region, which has shown steady growth financially as well as in the retail technology sector. We are proud to partner with Hakuhodo DY Group to bring STRATACACHE’s digital activation, personalized retail experiences and the power of in-store analytics to their client base,” said Chris Riegel, CEO of STRATACACHE.\\n\\nLearn more about STRATACACHE at [www.stratacache.com](https://www.stratacache.com) and more about Hakuhodo DY Holdings at <a href=\\"https://www.hakuhodody-holdings.co.jp/english/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.hakuhodody-holdings.co.jp/english/</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__Media Contacts:__\\nSingapore:\\nSTRATACACHE APAC HQ, Esther Chew, echew@stratacache.com\\nJapan:\\nSCALA K.K., Takuma Takahashi, takuma.takahashi@scala.com, +81-3-6417-9645"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"454V31gcKBGjKhgWy2bdQp","type":"Entry","createdAt":"2020-11-30T14:02:43.149Z","updatedAt":"2021-02-10T10:01:10.430Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEAnnouncesSuperLuminWillDemonstrateContentAccelerationTechnology"},"title":{"en-US":"STRATACACHE Announces SuperLumin Will Demonstrate Content Acceleration Technology at Microsoft Ignite 2019"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2yaswx1pF2tm194GLsKcTp"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4iWT0lBaloZjpUoEM5HWuy"}}]},"description":{"en-US":"DAYTON, OH, US—November 1, 2019— SuperLumin will demonstrate enterprise content acceleration and caching solutions at Microsoft Ignite, “Microsoft’s annual gathering of technology leaders and practitioners.” From boosting internet performance to optimizing bandwidth and network security, SuperLumin provides a faster, richer quality experience for online and offline visitors. SuperLumin, part of the STRATACACHE family of marketing technology companies, leverages the most advanced technology available to minimize bandwidth consumption, eliminate unnecessary network infrastructure and relieve network congestion. SuperLumin can be found in booth #1803 at the event, being held November 4-8 in Orlando, Fla.\\n\\nBooth highlights include solutions to:\\n__Alleviate Network Congestion__\\nSignificantly reduce network performance challenges by decreasing the overall volume of content moving over the provider network. Our caching technology identifies frequently requested data and stores it on a local device, eliminating the need to repetitively transmit the same content, severely slowing down your network.\\n\\n__Streamline Microsoft Office 365 Content Delivery__\\nApplication speed and load times matter when it comes to engagement — content with longer load time has higher bounce rates and leads to user dissatisfaction. Our technology handles large static or dynamic rich media files, making it the ideal solution to accelerate the performance of all Office 365 hosts and domains.\\n\\n__Boost Employee Engagement__\\nSignificantly improve performance by decreasing the overall volume of content moving over your network, resulting in the reduction of frustrating waiting times. SuperLumin’s caching solution provides a faster quality experience for both online and offline visitors while improving the acceleration of Office 365.\\n\\nVisit <a href=\\"https://superlumin.com/microsoft-ignite-2019.html\\" rel=\\"nofollow\\" target=\\"_blank\\"> https://superlumin.com/microsoft-ignite-2019.html</a> to learn more about SuperLumin and the content acceleration solutions being shown at the show.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer digital experiences, enabling retailers to learn deeply about their customers’ shopping preferences and behaviours while driving personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fufYAuevjiFfpvwCl5NS5","type":"Entry","createdAt":"2019-10-09T12:07:14.439Z","updatedAt":"2021-02-09T13:48:03.175Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Support_ContactInfo-3"},"title":{"en-US":"Support Email"},"description":{"en-US":"## Support Email\\n__E. support@stratacache.com__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2TPi7hiuBTgaaWWla8bPqS","type":"Entry","createdAt":"2019-10-09T12:06:32.836Z","updatedAt":"2021-02-09T13:44:27.471Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Support_ContactInfo-2"},"description":{"en-US":"## Toll Free\\n__P.__ <a href=\'tel:877.761.1122\'>877.761.1122</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4yNSzK8nwebOy7ePIt4wlq","type":"Entry","createdAt":"2019-10-09T12:05:53.045Z","updatedAt":"2021-02-09T13:43:23.630Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Support_ContactInfo-1"},"description":{"en-US":"## STRATACACHE Support\\n__P.__ <a href=\'tel:937.220.9804\'>937.220.9804</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3smT1CfKRjW6X0IiNEaDBa","type":"Entry","createdAt":"2019-10-09T12:45:49.278Z","updatedAt":"2021-02-09T13:27:26.937Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Completes The Acquisition of Scala"},"title":{"en-US":"STRATACACHE Completes The Acquisition of Scala"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3tYUB55H67WAktIWgNlbfO"}}},"description":{"en-US":"DAYTON, OH—12 February 2018—STRATACACHE today announced that it has completed the acquisition of all outstanding Scala shares and Scala divisions around the globe including Scala Inc., Scala BV, Scala KK and Scala Nordic AS.\\n\\nThis strategic move will foster further growth for Scala globally, providing access to STRATACACHE resources and technology platforms as well as setting the stage for future acquisitions into the Scala brand.\\n\\n“Scala has created an excellent brand and execution footprint around the globe over the past thirty years, tailoring their digital signage offerings to the specific needs of each global region. Strategically expanding that growth with the full backing of STRATACACHE support, services and capital will help grow Scala to the next level,” said Chris Riegel, CEO of STRATACACHE. “After great growth of Scala in 2017, we are making it clear that the Scala brand is part of the STRATACACHE family of digital media and marketing technology companies, and with that comes the unique ability to leverage the greater platform — including software, hardware, services and support — to serve leading global brands.”\\n\\nThis announcement follows the recent announcement of newly formed STRATACACHE subsidiaries and divisions — STRATACACHE LATAM, Q Division, PRN Health and STRATACACHE Capital — which are strategically aligned to directly address vertical or geographic market needs. STRATACACHE Capital has recently increased focus in Asia-Pacific, with the addition of regionally focused deal discovery, reviewing high growth opportunities for start-up, expansion, carve-out, reposition, restructure and turnaround.\\n\\n“As our organization grows, we will continue to identify ways to optimize the business so that we have the best team in place to move these digital innovation projects forward, backed by the tech and expert knowledge found in the STRATACACHE family,” said Riegel."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4JtdjYvLFjmIHYSNJ9jhZ0","type":"Entry","createdAt":"2019-10-08T14:03:57.986Z","updatedAt":"2021-02-09T13:21:35.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Centralizes Asia-­Pacific Operations in New Singapore Headquarters"},"elementType":{"en-US":"section-markup-media"},"description":{"en-US":"DAYTON, OH, US—11 February 2019—STRATACACHE today announced the decision to open a new regional headquarters in Singapore for leading Asia-Pacific operations across the STRATACACHE family of marketing technology companies, including Scala. The new 3,100 square foot office will allow STRATACACHE to centralize operations and support for sales, marketing, development, services and customer support in the expansive region.\\n\\nSTRATACACHE is experiencing rapid growth throughout the region, particularly in the sectors of quick service restaurants, retail transformation and retail banking, and leads the industry in bringing shopper and audience engagement solutions to market. All offices will report to Manish Kumar, STRATACACHE Managing Director and SVP of Asia­Pacific Operations, who is overseeing the regional growth and will lead all Singapore operations. STRATACACHE has undergone a significant staff increase, to support corporate growth globally, including the acquisition and rebranding of an all-in-one intelligent computing and tablet device company, Scala China. Scala is the lead brand for the STRATACACHE family of companies in the Asia-Pacific region.\\n\\n“Scala has built significant brand recognition as the flagship digital signage platform in the region, and there is significant potential for further growth in 2019 — by providing our clients in Asia­Pacific with intelligent marketing technology solutions found across the STRATACACHE family,” said Chris Riegel, CEO of STRATACACHE. “By moving the regional center of gravity to Singapore, we are streamlining operations and ensuring we’re better serving our customers.”\\n\\n“The STRATACACHE family of companies globally had a very profitable 2017-2018. Manish and team have orchestrated a tremendous turnaround in India and throughout Asia-Pacific, starting with services and solutions to the Scala client base,” Riegel added. “Being able to leverage technology and expertise across the entire STRATACACHE family will further drive growth of the brand and the region’s digital signage and marketing technology adoption.”\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Z3eb16JTGRyYPjjvEeV44","type":"Entry","createdAt":"2021-02-09T13:15:34.754Z","updatedAt":"2021-02-09T13:18:27.188Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O Media Expands Product Line by Adding New Media Player Hardware"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3qp6CpEhKfPKm7vQ4p5GUu"}}},"description":{"en-US":"MONTREAL, QC., July 10, 2019– X2O Media today unveiled the addition of Windows-based X2O Media Player-S hardware to their growing product offering. The addition of X2O Media-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. X2O Media and Scala, both companies in the STRATACACHE family of marketing technology companies, partnered to design the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware.\\n\\n“We now have multiple media players to be able to cater to our customer’s immediate needs,” says Mansour Brek, President of X2O Media. “The expansion of the X2O Media product line, now with the latest addition of our Media Player-S, allows us to offer commercial-grade reliability for applications such as enterprise corporate communications, customer experience centers and conference room content management. Moving forward, we will be looking into more player options to add to our full solution offering.”\\n\\nThe X2O media players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O Player software to deliver high-quality 24×7 playback in a robust and security-hardened environment. The X2O Media Player-S is a mid-range digital media player with device management and full HD playback support for all visual communication playlists.\\n\\nChris Riegel, CEO of the STRATACACHE family of companies, says, “X2O media players are designed for premium performance to deliver powerful experience communications,” he said. “Continuing to build our presence in the STRATACACHE family of companies starts with having access to subject matter experts who have developed and deployed similar hardware to be implemented cross-industry.”\\n\\nLearn more about the X2O Media Player-S at <a href=\\"https://www.x2omedia.com/x2o-media-player-S\\" rel=\\"nofollow\\" target=\\"_blank\\">www.x2omedia.com/x2o-media-player-S</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.X2OMedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1xo4Mt71cTT31LWFRHvfk2","type":"Entry","createdAt":"2021-02-09T13:07:42.797Z","updatedAt":"2021-02-09T13:08:33.741Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O Media to Unveil Robust Turnkey X2O Room Scheduling Solution at ISE 2020"},"description":{"en-US":"MONTREAL —7 February 2020—X2O Media, part of the STRATACACHE family of marketing technology companies, announced today that they will unveil a robust meeting room solution, X2O Room Scheduling, at Integrated Systems Europe (ISE) 2020. The solution is designed to streamline the room booking process and improve space utilization across the enterprise. X2O Media’s full solution offering integrates data visualization dashboards, team collaboration tools, enterprise visual communication software and hardware so employees can collaborate easily across the enterprise. X2O Media will demonstrate enterprise communications solutions in booth G120 located in Hall 11 during ISE 2020, being held February 11-14 in Amsterdam, Netherlands.\\n\\nA complete solution covering hardware and software, X2O Room Scheduling is ideal for enterprise deployments.\\n\\n- The X2O Platform incorporates X2O Media’s content management system, remote device control and integration with market-leading calendar management systems, including Microsoft Office Exchange and Office 365.\\n- When integrated with the X2O Meeting Room Sign-10.1 all-in-one tablet the solution includes full touch capabilities, Power-over-Ethernet and 1280×800 resolution for optimal clarity of on-screen graphics. Integrated LED side lights show the status of the room at a glance.\\n- An intuitive interface displays room status, schedule and meeting information in real time. The color palette, logo, background and fonts are fully customizable.\\n- Equipped with on-the-spot booking capabilities, employees can view the occupied/not occupied status of the room and book a meeting room directly on the touch screen.\\n\\n“X2O Media’s focus is to help corporate digital workplaces manage pain points with proven solutions within the connected enterprise,” said Mansour Brek, President of X2O Media.“The expansion of the X2O Media product line, now with the latest addition of our meeting room sign software and hardware, allows us to offer a complete solution to our enterprise customers right out of the box.”\\n\\nFor more information on how to streamline the room booking process visit X2O Room Scheduling or visit X2O Media at ISE 2020.\\n\\nScala Inc., also part of the STRATACACHE family of marketing technology companies, will be at ISE 2020 in booth E160 located in Hall 8. View their marketing technology solutions here.\\n\\n__About X2O Media__\\n\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at sales@x2omedia.com and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on<a href=\\"https://www.linkedin.com/company/stratacache/\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>. \\n\\n__Media Contact:__\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE apoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4YQZxHRF4ejECBNK1kORkm","type":"Entry","createdAt":"2019-10-09T13:08:10.272Z","updatedAt":"2021-02-09T13:00:05.286Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Pressrelease_NorthAmericanBank"},"title":{"en-US":"Study reveals advertising effectiveness of digital signage as it relates to customer attitudes, brand impact and brand effectiveness for retail banks."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4o6mCUZzIMZPaOdzMgL3wm"}}},"description":{"en-US":"Dayton, OH, December 3, 2014 – STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies for banks, today released the results of its survey, Understanding the Role of Digital Signage in Retail Banking, administered by brand valuation and market research firms, Brand Finance and Luth Research.\\n\\n__For more information on the study and to receive a copy of the report which includes more detailed ratings of six of top American banks and the six major Canadian banks, visit www.retailfinance.stratacache.com or send an email to retailfinance@stratacache.com.__\\n\\nThe research, which examined the impact of digital signage on retail banking customers in North America, focused on three distinct areas: attitudes towards digital engagement, brand impact and brand effectiveness. The study found that digital signage when used in a retail banking setting has a measurable impact on brand perception and strongly suggests that in-branch media merchandising drives meaningful and quantifiable brand value.\\n\\nHigh-level findings from the Luth’s research and Brand Finance’s analysis include:\\n\\n__The presence of unique customer profiles: there are four distinct customer profiles with similar attitudes toward technology, banking activity.__\\n- These profiles have been categorized by Brand Finance as “Aspiring Alvins,” “Digital Daves,” “Simplicity Sues,” and “Retired Rays” each with varying opinions on the impact of digital signage in retail baking.\\n- “Digital Daves” and “Simplicy Sues” provide the greatest opportunity for retail banks in their digital marketing efforts, especially as it relates to digital signage.\\n\\n__Attitudes: digital signage is perceived as an effective form of communicating with customers.__\\n- Retail banking customers have a more positive view of digital signage than online\\n- Digital Signage is seen as less intrusive and more innovative than other media.\\n- For United States banks, Citibank yields highest digital signage scores, whereas in Canada, RBC is in the lead.\\n\\n__Brand Impact: 77% of U.S. respondents agreed that banks employing digital signage are more innovative than those that don’t.__\\n- When banks are seen as innovative they also score more highly for customer satisfaction.\\n\\n__Brand Effectiveness: Consumers recall digital signage just as much as they do other traditional and digital advertising outlets.__\\n- When compared to the high cost of TV advertising, digital signage yields a slightly higher recall rate than TV at a much lower cost.\\n- Amongst people who have been exposed to digital signage, the ratings for digital signage verses TV become more favorable, indicating greater exposure will lead to even greater favorability over time for the digital signage medium.\\n\\n__Advertising Effectiveness: Digital signage is effective as an advertising medium as exposure increases Satisfaction and NPS scores.__\\n- Digital signage is efficient as an advertising medium as consumers recall digital signage just as much as they do for other traditional and digital advertising outlets.\\n- Digital signage is effective as it’s able to easily capture the user’s attention and generate a positive change in banking behavior.\\n- Banks that do not utilize digital signage lose out on easy advertising and upselling opportunities with their own customers.\\n\\n“Our North American retail banking clients care deeply about brand impact when designing their digital marketing programs. Brand Finance’s analysis and Luth Research’s data uncovered that in-branch digital signage has a measurable effect on customer brand perception of retail banks and the potential to drive significant value for these organizations,” said Chris Riegel, CEO of STRATACACHE. “The analysis strongly supports the fact that in-branch digital merchandising drives meaningful and quantifiable brand value. As STRATACACHE continues to help marketing teams in retail banks drive wallet share, customer engagement and sales lift using in-branch digital media, this insight empowers us to help our customers create meaningful digital marketing programs that most effectively communicate with retail banking customers.”\\n\\n“Advertising media for retail banking have evolved drastically in recent years, moving from traditional print ads to the ever-changing digital space,” said Mark Radhakrishnan, Strategy Director, North America at Brand Finance. “The move toward digital signage reflects the increasing need for advertising messages to be targeted, dynamic and in real time while still being cost effective. Our analysis found that digital signage is effective and efficient as an advertising medium for banking, and greater familiarity with the medium will continue to lead to greater effectiveness.”\\n\\nIn the study administered by Luth Research, 3,963 respondents were surveyed via an online panel across 17 North American banks between January and February 2014. Respondents were asked 50 questions pertaining to their __attitudes__ toward their bank, bank __usage__, demographic information and __perceptions__ of technology. Based on the results, Brand Finance combined brand strength indices, business details, and survey data to measure the brand value of retail digital merchandising investments. Their findings detail the brand impact, in dollars, of investing (or of not investing) in in-branch digital merchandising initiatives.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is the premier provider of customizable digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help captivate and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million deployments, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in New York, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries.\\n\\nVisit us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or “Like” us on our <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page.\\n\\nVisit www.retailfinance.stratacache.com to receive a copy of the report. \\n\\n__About Brand Finance__\\n\\nBrand Finance is a specialist brand valuation consultancy helping clients to measure, manage, maximize and monitor the value of their brands to drive business performance through a full spectrum of service offerings – from marketing and strategy to financial and transactional applications. We provide ISO, IVSC and IASB compliant valuation and analytics services, which are frequently peer-reviewed and widely accepted by regulatory bodies and tax authorities, including the ‘big four’.\\n\\nBrand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.\\n\\n__About Luth__\\n\\nFor more than 35 years, Luth Research has been advancing next generation consumer intelligence with innovative market research approaches. Powered by their proprietary online research panel and cross-platform digital tracking capabilities, as well as traditional focus group and call center services, Luth’s innovative research methods help today¹s businesses thrive. For more information about Luth please visit <a href=\\"https://www.luthresearch.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.luthresearch.com</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6gu3BnleK72ey8EjTRdx5","type":"Entry","createdAt":"2021-02-09T11:58:18.794Z","updatedAt":"2021-02-09T12:04:40.670Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O Media and Executive Education HEC Montréal Partner to Launch an Immersive X2O Virtual Classroom"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"got5tM58pOe86E4IGs4Uy"}}},"description":{"en-US":"\\nMONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the X2O Virtual Classroom in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe X2O Virtual Classroom allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher education and corporate communications. Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit <a href=\\"https://www.x2omedia.com/virtual-classroom?_ga=2.125440138.1077849228.1612770528-899952370.1608815381\\" rel=\\"nofollow\\" target=\\"_blank\\">our website</a> for more information about the benefits of the X2O Virtual Classroom.\\n\\n__About X2O Media__\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at sales@x2omedia.com and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/stratacache/\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> Twitter</a>. \\n\\n__About Executive Education HEC Montréal__\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at executiveeducation@hec.ca and follow us on <a href=\\"https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FHECMontreal%2F\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__Media Contact__\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\napoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZFkAO05ZnU5h2wGN09DVh","type":"Entry","createdAt":"2019-10-08T13:42:42.677Z","updatedAt":"2021-02-09T11:50:13.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_X2O Media to Showcase Collaboration and Virtual Classroom Solutions at Enterprise Connect"},"description":{"en-US":"Montreal, QC — March 14, 2019 —X2O Media will demonstrate solutions for a next generation team collaboration room and virtual classroom, as well as fully integrated enterprise visual communications solutions, at Enterprise Connect next week. X2O Media, part of the STRATACACHE family of marketing technology companies, develops real-time business intelligence solutions that deliver data visualization and enterprise visual communications to any screen in the digital workplace. X2O Media can be found in booth #1835 at the event, being held March 18-20 in Orlando, Fla.\\n\\n__Solutions__ in booth #1835:\\n__Team Collaboration Communication and Design__\\nThe X2O collaboration room lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits of in-room attendees by entering a live room for team collaboration or to join a virtual classroom.\\n\\n__Performance Data Visualization__\\nX2O Media’s performance data visualization capabilities help connect employees to the business-critical information they need to increase performance, productivity and decision making. The X2O platform lets users aggregate real-time data into custom dynamic dashboards and deliver the dashboards to any screen including video walls, desktop and mobile devices.\\n\\n__Enterprise Visual Communication__\\nIncrease employee engagement and enhance corporate-wide communications with X2O Media’s dynamic visual channels featuring videos, images or real-time data that can be delivered to digital displays, interactive touch screens, desktops and mobile. X2O Platform gives users the flexibility to customize messages across geographic regions, business units, departments or even specific employee groups.\\n\\n__X2O Media Players__\\nX2O Media-branded players are designed to deliver optimal hardware and software integration and performance while rounding out a full corporate communications solution offering.\\n\\n“X2O’s technology has always been about bringing large enterprises and their employees closer together through improved visual communications that drive employee engagement by enabling them to do their jobs better. Our new collaboration room takes that to another level, by allowing participants that are dispersed throughout the world to enjoy an immersive collaboration experience without having to fly in to corporate headquarters,” said Mansour Brek, President of X2O Media.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com/ec-2019\\" rel=\\"nofollow\\" target=\\"_blank\\">www.x2omedia.com/ec-2019</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com </a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"W0MAmluVcvnDtSqCrUTcv","type":"Entry","createdAt":"2019-10-08T13:46:21.446Z","updatedAt":"2021-02-09T10:46:27.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Bringing Marketing Technology to Convenience U CARWACS 2019"},"description":{"en-US":"DAYTON, OH, US—February 26, 2019—STRATACACHE will demonstrate the latest in-store marketing technology solutions that drive retail transformation, helping retailers and operators increase sales and improve store operations, at Convenience U CARWACS 2019. The show brings together all areas of the convenience, gas, and car wash industry. Discussions in STRATACACHE booth 606 will show how marketing technology empowers c-store owners to learn deeply about their customers’ shopping preferences and behaviors, allowing for optimized shopper experiences, such as personalized interactions, improved convenience and a seamless checkout with increased comps. STRATACACHE can be found in booth 606 at CARWACS 2019 on March 5-6, being held in the Toronto Congress Centre.\\n\\nBooth highlights include:\\n__Interactive Display Coolers:__ Featuring our own Primasee interactive touchscreen displays, this solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__Lift Network:__ Create new sales opportunities at checkout by promoting relevant add-on items with the LIFT shopper activation platform from PRN, a company in the STRATACACHE family that focuses on convenience stores and healthcare. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. The offer is accepted when the customer activates the touchscreen, delivering a seamless upsell experience at the point of sale.\\n\\n__Outdoor Digital Displays:__ Reliably display content at any time, under any weather conditions. High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.\\n\\n__Customer Insights:__ STRATACACHE’s in-store retail analytics platform, Walkbase, will be used to capture data in real-time from visitors’ interactions with solutions and displayed on dashboards. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nVisit  <a href=\\"https://www.stratacache.com/carwacs-2019/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com/carwacs-2019/</a> to learn more.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3sod6L2bGPTnGEAcncgk9a","type":"Entry","createdAt":"2019-10-08T13:35:32.379Z","updatedAt":"2021-02-09T10:44:54.776Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Bring the Latest Food Service Digital Technology to FSTEC 2018"},"description":{"en-US":"DAYTON, OH—September 27, 2018—STRATACACHE today announced next gen intelligent food service solutions that will be on display at FSTEC 2018 next week, focusing on actionable insights that drive digital guest personalization, suggestive sell and ultimately building the bottom line. Also on display will be the latest in digital QSR technology, featuring solutions for optimizing the guest experience, speed of service and driving higher sales and average check, including STRATACACHE’s own outdoor digital menu boards. STRATACACHE can be found in booth G at FSTEC 2018, which is being held October 1–3 in Orlando, FL.\\n\\nAdditionally at the show, Cory Kiesel, STRATACACHE Director of Business Development, will be speaking on October 2, 11:30 a.m. – 12:15 p.m., about “Operational and Guest Experience Insights from the Industry’s Biggest Brand: Yesterday, Today and Tomorrow.” “Technology has dramatically changed the food service industry — building the average check, improving the guest experience and increasing cash flow. Restaurants need to stay ahead of food service evolution and trends, which includes driving digital guest personalization and suggestive sell to encourage loyalty and repeat visits,” said Kiesel.\\n\\n__Some of the solutions on display include:__\\n__Ordering Queue and Digital Menu Boards:__ Guests use a tablet to quickly, easily place their sandwich order, taking a selfie and entering their name during the ordering process. When their order is ready, their own picture and name pop up on eye catching, large-format digital menu board displays, creating an engaging, personalized experience.\\n\\n__Cold Vaults:__ Featuring our Primasee interactive touchscreen displays, this solution displays full-motion video of a featured product on cold vault doors, attracting shoppers to the cooler containing the featured product. The display content can include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__STRATACACHE Outdoor Digital Menu Boards:__ High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition including an operating temperature range of -25 F to +125 F, patented direct airflow cooling and IP56 certification. Brightness of 3,000 nits and vandal resistant tempered glass deliver maximum visibility even in direct sunlight through polarized sunglasses.\\n\\n__Drive Thru window:__ Our order confirmation solution features a Primasee LCD embedded in the drive thru pick-up window, displaying guests’ order details and brand reinforcement during dwell time as their food is being prepared. Guests have an at-a-glance opportunity to confirm order information, increasing order accuracy and allowing employees more time to focus on the guests and speed of service.\\n\\nVisit www.stratacache.com/fstec-2018 to view the full list of solutions found in booth G and schedule a personal booth tour.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ttXLZkCMdB39TSZTeDGI7","type":"Entry","createdAt":"2019-10-09T12:59:29.466Z","updatedAt":"2021-02-09T10:42:49.156Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Pressrelease_Stratacacheexpands"},"title":{"en-US":"New acquisition solidifies STRATACACHE as a major player in in-store digital shopper engagement"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1zSENfuBauLd3a9N8IbWse"}}},"description":{"en-US":"Dayton, OH, July 1, 2015—STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its acquisition of IZ-ON Media (fka PRN) from Technicolor (Euronext Paris: TCH; OTCQX: TCLRY). IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. The acquisition includes all existing relationships with top retailers.\\n\\n“The acquisition of IZ-ON Media complements our growing shopper marketing practice”, said Chris Riegel, STRATACACHE CEO and Founder. He continued, “Their deep expertise in driving consumer engagement through rich digital experiences at the point of influence and their ability to help retailers unlock new revenue streams will significantly increase the value that STRATACACHE brings to our clients. The IZ-ON Media acquisition is key in our quest to double topline revenue in the next 3 years.”\\n\\nIZ-ON Media helps retailers and brands build customer loyalty by focusing on three key areas – Consumer Experience, Shopper Technology and Insights and Network Operations. Retailers amplify shopper marketing initiatives and brands deliver customized messaging through a suite of in-store communications platforms – TV Wall, Radio, Checkout TV®, Health and Wellness, and interactive touchscreens. This strategic messaging allows retailers to add relevance to the in-store experience and brands to speak directly to targeted consumers while creating new revenue streams for the retailers.\\n\\n“The IZ-ON Media team is very excited about becoming a part of STRATACACHE,” said Kevin Carbone, CEO of IZ-ON Media. He continued, “IZ-ON Media and STRATACACHE both deliver in-store solutions that position retailers and brands for success. Working together will enable us to develop additional solutions that are even more effective at engaging and activating highly sought after audiences.”\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. Visit us at  <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or “Like” us on our <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page.\\n\\n__About IZ-ON Media, LLC__\\n\\nIZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. IZ-ON Media’s sight, sound and motion video networks span over 13,000 locations within some of the the nation’s top retailers. IZ-ON Media’s scale, consumer focus and innovation with mobile and audience targeting position both retailers and brands for success.\\n\\nIZ-ON Media has offices in San Francisco and Bentonville, AR. To learn more, visit izonmedia.com or follow them on Twitter @IZONMedia."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MjRhlTP5tL19keHF66XnK","type":"Entry","createdAt":"2019-10-08T13:10:31.677Z","updatedAt":"2021-02-09T10:37:50.010Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_PRN Delivers Customer Insights Technology to Extend VPharma Network Partnership"},"description":{"en-US":"18 December 2018—San Francisco—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative digital solutions within their pharmacies. “Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,” said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, “Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”\\n\\nLearn more at <a href=\\"https://www.idklic.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.idklic.com</a>, <a href=\\"https://www.prn.com/prn-health/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com/prn-health</a>, <a href=\\"https://www.scala.com/media-players\\" rel=\\"nofollow\\" target=\\"_blank\\">www.scala.com/media-players</a>.\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit <a href=\\"https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events&_ga=2.27922492.1077849228.1612770528-899952370.1608815381\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com</a>, follow them on Twitter <a href=\\"https://twitter.com/PRNllc\\" rel=\\"nofollow\\" target=\\"_blank\\">@PRNllc</a>, or like them on <a href=\\"https://www.facebook.com/PRN.SF/\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit <a href=\\"https://www.idklic.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.idklic.com</a> follow them on <a href=\\"https://www.linkedin.com/company/idklic/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>, Twitter <a href=\\"https://twitter.com/iDklic\\" rel=\\"nofollow\\" target=\\"_blank\\"> @iDklic</a> or like them on <a href=\\"https://www.facebook.com/IDklic/\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7gy2ZNlyNbB73mmWcx5RVJ","type":"Entry","createdAt":"2019-10-08T13:37:24.119Z","updatedAt":"2021-02-09T10:28:54.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Displaying Passenger Engagement Solutions at ACI-NA Airport Show"},"description":{"en-US":"DAYTON, OH, US—September 25, 2018—STRATACACHE will demonstrate intelligent visual and passenger engagement solutions at the Airports Council International – North America Annual Conference and Exhibition (ACI-NA) next week. STRATACACHE’s marketing technology and digital solutions on display focus on convenience and automation, delivering a memorable, personalized experience while gaining actionable insights. STRATACACHE can be found in booth #1413 at the event, being held September 30 – October 2 in Nashville, TN.\\n\\nEarlier this year STRATACACHE announced the creation of a Transportation Division, led by industry veteran Mark Mayfield. “Clearly airport operators understand that when a passenger is well informed and entertained, their anxiety level is reduced and a much more enjoyable travel experience is reported, and as a result, operational and financial performance are positively affected,” Mayfield said. “STRATACACHE delivers these results by bringing clarity to passengers’ behavior and preferences while at the airport, then providing strategic presentation of visual, mobile and interactive digital experiences that are engaging and informative, with real-time analytics to measure their effectiveness.”\\n\\n__Solutions:__\\n__Departure Display:__ Quickly inform travelers with the important information they need about their flight. The digital display can be customized to include venue specific branding, local weather conditions and can display important safety information.\\n\\n__Dynamic Wayfinding:__ Help passengers navigate the airport by directing them to nearby gates and airport amenities such as baggage claims, concourses, ticketing and restrooms. The vibrant screen can also display weather, messages and supports full screen video takeovers.\\n\\n__Games at the Gate:__ Transform extended dwell times into a fun and memorable experience. Passengers are encouraged to use their own mobile device to play a competitive game with other passengers, shown on large-format displays.\\n\\n__Baggage Claim:__ Welcome passengers and provide valuable entertainment, baggage delivery and local information while they await their luggage.\\n\\n__Call Forward Display:__ Welcome global travelers and help them navigate the customs process in their native language, based upon flight origination. When a visitor steps on the pressure sensitive sensor in front of the Customs agent’s bay, the display changes to an “occupied” state, updating again “available” when the passenger steps away.\\n\\n__Passenger Survey/Survey Analytics:__ Deploy interactive satisfaction surveys and monitor the results in real-time, gaining actionable insights to improve airport services.\\n\\nSTRATACACHE is hosting a pre-show cocktail party for ACI-NA registrants at the Country Music Hall of Fame, featuring a guest speaker from the STRATACACHE family of marketing technology companies, Manolo Almagro, Managing Partner at Q Division, STRATACACHE’s retail consultancy. Manolo will lead a short interactive discussion on “Rethinking Airport Retail – Data Driven Experiences” that will be possible with emerging tech, IoT and AI.\\n\\nLearn more at www.stratacache.com/aci-na-2018.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"NpXuYeef5JWDDVMDWD6mk","type":"Entry","createdAt":"2019-10-08T14:23:46.867Z","updatedAt":"2021-02-09T10:26:59.332Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE CEO Chris Riegel Attending Retail Asia Expo 2018"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1NplLGwYZ1byVPD6BqLM3Q"}}},"description":{"en-US":"The STRATACACHE family of digital media/marketing technology companies is featuring their next generation store environment booth at the Retail Asia Expo. STRATACACHE CEO Chris Riegel will be on hand for discussions about the intersection of intelligent visual display, consumer analytics and actionable shopper data. STRATACACHE has announced a renewed focus on and restructuring in the Asia-Pacific region, with Mr. Riegel strategically aligning STRATACACHE’s intelligent visual and consumer engagement solutions with the region’s market. Media is invited to booth B01 at the event on 14 June in Hong Kong.\\n\\n__Who:__\\nChris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies\\nMr. Riegel is an expert in emerging technologies with more than 20 years in systems and networking technology ventures on a global scale. In total there are nine companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — Carmanah Signs (lotto/gaming digital signage); SuperLumin (multimedia caching solutions); PRN (ad network monetization and POS retail solutions); Optika (highly advanced touchscreen displays) as well as platform providers Scala, X2O Media and Real Digital Media.\\n\\nManish Kumar, Sr. VP and Managing Director of Asia-Pacific Operations, STRATACACHE\\nMr. Kumar directly oversees sales, services and support activities across the STRATACACHE brands, aligning operations with specific needs to the Asia-Pacific region.\\n\\n__What:__ \\nBooth tours, discussions and interviews with Mr. Riegel and Mr. Kumar at Retail Asia Expo 2018\\n\\n__Where:__\\nRetail Asia Expo 2018, Hall 3F&G, Hong Kong Convention and Exhibition Centre\\nBooth B01\\n\\n__When:__\\n14 June 2018\\n10 a.m. – 6 p.m.\\n\\n__Contact:__\\nBritt Vullers\\nbritt.vullers@scala.com\\n+31 (0)6 18 20 87 64"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"33qDfLJ4aAzuMBKaMRNBlG","type":"Entry","createdAt":"2019-10-09T12:53:03.957Z","updatedAt":"2021-02-09T10:23:47.067Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_Superlumin"},"description":{"en-US":"DAYTON, OH—December 21, 2017—SuperLumin, a STRATACACHE company and experts in media acceleration and content delivery technologies, today announces the release of SuperLumin NitroCast 4.1. SuperLumin’s technology provides the market’s fastest caching and acceleration of both non-secure and secure content, achieving outstanding performance for web-based experiences. NitroCast 4.1 continues to build on HTTPS caching as more websites are becoming secure, and is capable of caching secure websites and domains that were previously unavailable.\\n\\nNitroCast 4.1 improves all video delivery methods including streaming, progressive downloading and adaptive streaming. It also improves live streaming, drastically reducing bandwidth consumption by having one connection to retrieve the live stream and multiplexing that stream to thousands of local devices inside the local network. NitroCast 4.1 is available on small footprint micro-servers to 4U servers which are capable of caching hundreds of terabytes.\\n\\nThe 4.1 release has also been upgraded to the latest SUSE Linux Enterprise Server (SLES) 12 SP2 Operating System. The latest security patches and updates have been installed continuing the company’s improvement on high quality performance and stable scalability while reducing the impact to enterprise bandwidth and network performance.\\n\\n“SuperLumin’s NitroCast software has been designed and implemented from the ground up with performance and scalability in mind, and is optimized for video caching of both secure and non-secure sites. Our users will see an immediate impact in the quality of the experience with accelerated response times and more devices accessing content simultaneously, without slowing down the network,” said Hashem Ebrahimi, co-founder and SVP sales engineering at SuperLumin.\\n\\nNitroCast 4.1 continues to deliver a complete end-to-end enterprise content delivery network with object-level content positioning and control, allowing users to utilize a single point of remote administration over thousands of cache servers. This version features an improved, state-of-the-art policy engine, which provides extended functionality without requiring software updates.\\n\\nFully documented release notes are available here: http://superlumin.com/assets/pdf/ReleaseNoteNitroCast4.pdf\\n\\n__About SuperLumin__\\nFrom streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe. With the most advanced technology available, our solutions are designed to increase productivity, enhance performance and improve the customer experience.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM –  by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\nLearn more about the STRATACACHE family at , on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on ."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3rn7UqzanXMzpAX92woRrU","type":"Entry","createdAt":"2019-10-08T13:04:05.759Z","updatedAt":"2021-02-09T10:21:43.060Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces the Product Launch of Walkbase Asset"},"description":{"en-US":"DAYTON, OH, US—May 28, 2019—STRATACACHE today announced the product launch of Walkbase Asset, extending the capabilities of STRATACACHE’s location-based marketing and analytics platform, Walkbase. Walkbase Asset is a powerful asset management tool for measuring the real-time location of staff and high value assets to monitor usage and increase operational efficiency. With the addition of Walkbase Asset, the platform can now increase operational efficiency, reduce loss and optimize the workforce by monitoring and analyzing the location of assets or personnel in real-time, or historically inside venues. Walkbase was acquired by STRATACACHE in 2017 and has become part of the full solution offering of all companies in the STRATACACHE family of marketing technology companies.\\n\\nWalkbase Asset is a cloud-based solution that uses Bluetooth and Wi-Fi location technologies, combined with patented Walkbase algorithms, to deliver cost effective, high-precision and scalable asset location-monitoring services. An online dashboard displays asset analytics in real-time, including a visual map of equipment and personnel locations and zone visits and dwell times. Asset location data can be integrated and combined with other data sources under the Walkbase platform — including customer behavior, point of sale, marketing campaigns, and weather — to create a 360-degree view of what is happening in your physical spaces.\\n\\nWalkbase uses in-store sensor technology to measure and analyze customer behaviors and preferences, converting them in to actionable insights. These rich insights can be used to personalize marketing across channels and improve store operations. Since its acquisition, Walkbase has shown opportunity for rapid growth on a global scale, having been featured at events for companies across the STRATACACHE family in the Americas, Europe and Asia-Pacific regions.\\n\\nBen Reynolds, VP of Business Development at STRATACACHE, says, “The development of Walkbase Asset is a direct result of growing demand and conversations with our customers. Specifically in retail, there is a business-critical need to know where sales personnel are in real-time — to see how they are interfacing with customers and locate high-value equipment in real-time to understand utilization and reduce theft and loss. This carries over to other sectors such as transportation hubs and restaurants. Retailers, owners and operators are seeing the significant ROI this solution can offer.”\\n\\nVisit <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.walkbase.com</a> to learn more.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"79YBsPVV8wcrk1JWR0Grji","type":"Entry","createdAt":"2019-10-08T13:44:06.869Z","updatedAt":"2021-02-09T10:12:50.211Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Opening of New Scala China Customer Center in Shanghai"},"description":{"en-US":"Dayton, OH, US—28 February 2019— STRATACACHE today announced the opening of a new China Customer Center in Shanghai for Scala China, part of the STRATACACHE family of marketing technology companies. The new office announcement follows STRATACACHE’s 2018 acquisition and rebranding of Scala China and further strengthens STRATACACHE’s commitment to high-rate growth and client support in the Asia-Pacific region with a specific focus on China.\\n\\nThe Scala Customer Center houses offices for 25 new Scala China employees including additions to the team in Professional Services, Engineering, Research and Development, Sales, Marketing and Support. Scala China also maintains a 250,000 square foot manufacturing and operations center in Ningbo, producing all-in-one intelligent computing and tablet devices.\\n\\nThe new Shanghai center accelerates STRATACACHE’s commitment to customer success and innovation in China. “We are continuing collaboration with existing and new customers and partners in this world class city, enabling rapid innovation and partnership to introduce new products and solutions into the growing Chinese market,” said Chris Riegel, CEO of STRATACACHE.\\n\\n“Establishing a Customer Center in Shanghai further strengthens our position as a global leader in digital signage and opens significant new doors in China,” said Manish Kumar, Managing Director & SVP of the Asia-Pacific Region. “The new office space allows us to have a strong engineering and support team in a flagship retail city. Shanghai is directly involved in the evolution of retail technology throughout the Asia-Pacific region. Shanghai enhances our ability to offer local support in China, while closely overseeing our growing Chinese business. Leading retailers and brands see that our investment in infrastructure and growth in China and Asia-Pacific uniquely positions us to assist in their success.”\\n\\nShanghai will also serve as the first host city for an upcoming Scala Customer/User Forum in 2019, to be held on a regular basis in major cities across China. Scala, a company in the STRATACACHE family with a 30+ year history driving large-scale digital signage projects around the world, is the lead brand for STRATACACHE in Europe and Asia. The acquisition and strategic rebranding of Scala China strengthens not only the global STRATACACHE service delivery capability but also the innovation and new product development capabilities of Scala and STRATACACHE globally. STRATACACHE’S commitment to Asia-Pacific regional growth is supported by the June 2018 announcement of a new India headquarters in Bangalore and a February 2019 announcement of a new regional headquarters in Singapore.\\n\\nRead more about STRATACACHE and Scala’s growth at www.stratacache.com/category/news/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4x1KInQwdmBhgVef8N5lxl","type":"Entry","createdAt":"2019-10-08T13:05:50.858Z","updatedAt":"2021-02-09T10:05:07.380Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_X2O Media to Demonstrate Real-Time Performance Data Visualization Solutions at UC Expo 2019"},"description":{"en-US":"Montreal, QC —May 10, 2019 —X2O Media will demonstrate fully integrated enterprise visual communications and real-time performance data visualization solutions, at Unified Communications Expo (UC Expo) next week. X2O Media, part of the STRATACACHE family of marketing technology companies, develops real-time business intelligence solutions that deliver data visualization and enterprise visual communications to any screen in the digital workplace. X2O Media can be found in booth #F124 at the event, being held May 15-16 in London, UK.\\n\\nSolutions in booth #F124:\\n__Performance Data Visualization__\\nX2O Media’s performance data visualization capabilities help connect employees to the business-critical information they need to increase performance, productivity and decision making. The X2O platform lets users aggregate real-time data into custom dynamic dashboards and deliver the dashboards to any screen including video walls, desktop and mobile devices.\\n\\n__Enterprise Visual Communication__\\nIncrease employee engagement and enhance corporate-wide communications with X2O Media’s dynamic visual channels featuring videos, images or real-time data that can be delivered to digital displays, interactive touch screens, desktops and mobile. X2O Platform gives users the flexibility to customize messages across geographic regions, business units, departments or even specific employee groups.\\n\\n__Collaboration Room and Virtual Classroom__\\nThe X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n\\n“Collaboration is essential to engaging your employees, and to getting them the data they need to do their job efficiently. The future of collaboration is bringing that real-life experience into the meeting room or into a classroom. The X2O Media team has the technology to do just that,” said Robert Brinklow, Sales Manager at X2O Media.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com/uc-2019\\" rel=\\"nofollow\\" target=\\"_blank\\">www.x2omedia.com/uc-2019</a>.\\n\\nAbout X2O Media X2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"28ZFLx6osTUA7dMn53Fo5k","type":"Entry","createdAt":"2019-10-08T13:38:24.699Z","updatedAt":"2021-02-09T10:01:12.737Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Debut High-Performance Media Player Using Next-Generation NVIDIA Jetson Nano"},"description":{"en-US":"DAYTON, OH, US—March 26, 2019—STRATACACHE today announced the expansion of its line of N-Series media players with a new, high-performance, computationally advanced media player that leverages the world-class GPU processing capability found in the new NVIDIA Jetson Nano, a small but powerful AI computer.\\n\\nThe new player broadens the capabilities of STRATACACHE’s full marketing technology offering, including software, hardware and services, as well as responds to the emerging market move toward delivering intelligent, graphically rich content to digital displays.\\n\\nAs intelligent displays are increasingly capable of handling sophisticated sensors and visually rich experiences, there is a market need for media players that can deliver these advanced feature sets at a lower price point. STRATACACHE, along with several companies in the STRATACACHE family, deliver media players designed to provide world-class features for even the most demanding digital signage projects. The latest generation STRATACACHE N-Series media players can handle the most complex compute and display tasks while maintaining low power, passively cooled designs delivered in a small, sleek form factor.\\n\\nBased on the new NVIDIA Jetson Nano module, STRATACACHE N-Series players display full HD and 4K in single, dual or quad output configurations at half the cost of comparable X86-based systems.\\n\\n“Our long collaboration with NVIDIA allows us to deliver world-class media players to many of the largest companies on the planet and we are excited to debut this next-generation platform,” said Chris Riegel, CEO of STRATACACHE. “NVIDIA technologies provide great options for the digital signage industry and there are hundreds of thousands of STRATACACHE media players powered by NVIDIA Jetson in use today.”\\n\\n“The Jetson Nano delivers powerful graphics to bring vivid and immersive images to displays,” said Murali Gopalakrishna, head of product management, autonomous machines at NVIDIA. “Since NVIDIA also provides a powerful AI platform for STRATACACHE media players, digital signage just got intelligent.”\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4j4Qa5fR9vCWtf2tmJ7HSg","type":"Entry","createdAt":"2019-10-08T14:10:36.841Z","updatedAt":"2021-02-09T09:58:47.396Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_Scala Names Anixter as New Distributor for Latin America-based Network"},"description":{"en-US":"Anixter Will Streamline Distribution of Scala Software and Hardware Throughout the Region\\n\\nMALVERN, PA— 12 September 2018—Scala announced today that Anixter International’s Central America/Latin America (CALA) division will be an official distributor of Scala’s digital signage software and hardware throughout the Latin America (LATAM) region. Anixter CALA’s extensive local presence throughout the region will allow Scala to offer bundled Scala-branded hardware and content management and design software to their customers in Central America, South America and the Caribbean. Through this new partnership, Scala, part of the STRATACACHE family of marketing technology companies, will streamline service to the LATAM region, increasing market reach and overall brand influence.\\n\\n“Introducing Anixter to our distribution process will vastly impact ease of doing business for our customers throughout the region,” said Ken Boyle, Senior Vice-President of Strategic Operations for STRATACACHE LATAM. “We’ve found that their extensive expertise and local presence backs up their dedication to growing the business in the region and helping Scala better serve our customers.”\\n\\nAnixter CALA has a dedicated team, located in Miami, FL, that specializes in hardware distribution throughout LATAM, and has prolific experience in trading, customs and nationalization for each country within the region. Scala’s customers will now be able to purchase hardware in their local currency and within their own county, a smoother customer experience.\\n\\n“The addition of Scala to our CALA Professional AV portfolio expands our digital signage retail capabilities, helping partners create enhanced customer experiences. This further aligns our Latin America portfolio to Anixter’s global reach which constitutes a local advantage in the region,” said Felice Tinelli, Vice President for AV and UC at Anixter CALA.\\n\\nThe renewed focus in the region follows the announcement of the STRATACACHE LATAM division, an expansion announced November 2017. STRATACACHE LATAM has a direct-client management engagement strategy while leveraging Scala’s long standing regional partner channel to further empower product delivery and localized service fulfillment to the LATAM and Caribbean markets.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About Anixter__\\nAnixter is a leading global distributor of Network & Security Solutions, Electrical & Electronic Solutions and Utility Power Solutions. We help build, connect, protect and power valuable assets and critical infrastructures. From enterprise networks to industrial MRO supply to video surveillance applications to electric power distribution, we offer full-line solutions, and intelligence, that create reliable, resilient systems that sustain businesses and communities. Through our unmatched global distribution network along with our supply chain and technical expertise, we help lower the cost, risk and complexity of our customers’ supply chains."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1fziaF3L6hv5kepWURwbBF","type":"Entry","createdAt":"2019-10-08T14:02:02.328Z","updatedAt":"2021-02-09T09:27:35.598Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_enVu to Debut Immersive Design Experience Technology at EXHIBITORLIVE"},"description":{"en-US":"Dayton, OH—February 22, 2017—enVu, a full service digital interactive media production company, will showcase experience technology, highlighted by practical uses of virtual reality (VR) with the NVIDIA Holodeck™, during EXHIBITORLIVE, “the professional development conference for trade show and corporate event marketing.” enVu, part of the STRATACACHE family of marketing technology companies and proud sponsor of the show, can be found in booth 1447 at EXHIBITORLIVE, which is being held February 24-28 at the Mandalay Bay, Las Vegas.\\n\\nenVu will conduct 10-minute presentations of NVIDIA Holodeck in booth 1447 throughout the show, demonstrating practical, multi-user, real-time, collaborative emerging technology. “The demonstrations will show event professionals the power of experiencing a physical space, such as their trade show booth or event environment, in a virtual environment, allowing for design collaboration and iteration before signing off and costly construction begins,” said Jimmy Abraham, COO of enVu. Abraham will also teach the session, “Experience Technology 101” on Monday, February 25 at 3:45 p.m.\\n\\nThe demo times are as follows:\\nMonday, February 25: 2 p.m.\\nTuesday, February 26: 11 a.m. and noon\\nWednesday, February 27: 11 a.m. and 2:30 p.m.\\n\\nHighlights of the VR demonstrations include environment pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations. enVu’s demonstrations examine use cases tooled specifically for the event and trade show space. STRATACACHE announced a partnership with NVIDIA to bring collaborative VR solutions to market in January 2019.\\n\\nAdditionally, enVu is taking part in the EXHIBITORLIVE Tech Tour, Tuesday, February 26, from 10 a.m. to 11:30 a.m. Certified Trade Show Marketer attendees will take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. In the booth, enVu will also showcase business-critical audience engagement data, booth traffic measurement and analytics capabilities — measuring and displaying traffic, dwell time and engagement in specific areas.\\n\\n“We are looking forward to demonstrating innovative technology that can be leveraged to help event professionals reach their goals,” said Abraham. “Experience technology looks like a toy box of fun and games, but it’s really a cleverly disguised Swiss Army Knife. It’s a multi-tool solution to help event planners and trade show managers accomplish their event goals.”\\n\\nVisit <a href=\\"www.envu.com/exhibitorlive2019/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.envu.com/exhibitorlive2019/</a> to learn more.\\n\\n__About enVu__\\nenVu, a STRATACACHE company, is a full service digital interactive media production company based in Dayton, Ohio with offices in Clearwater, Salt Lake, Portland, and Montreal. enVu transforms events, retail and brick and mortar spaces with captivating, shareable, digital interactive brand experiences. By seamlessly integrating brand storytelling with gestural, touch and mobile interactivity, enVu provides brands with immersive experiences to target, engage and influence consumer behavior. enVu brings expertise to each stage of an interactive-media activation, from creative concept and design, through installation, launch and post launch support and reporting."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WcEcrONPjL3q4MhR6jf0z","type":"Entry","createdAt":"2019-10-08T13:01:52.182Z","updatedAt":"2021-02-09T09:26:04.023Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Demonstrate In-store Loss Prevention with Walkbase Analytics Platform at NRF Protect 2019"},"description":{"en-US":"DAYTON, OH, US—June 6, 2019— STRATACACHE will demonstrate in-store loss prevention strategies and store operations optimization solutions at NRF Protect 2019, “retail’s loss prevention and cyber risk event.” Using Walkbase, STRATACACHE’s location-based marketing and analytics platform, retailers can gain a comprehensive understanding of shopper and employee behavior in their physical locations — rich insights gathered from this data can be used for asset management, loss prevention and to improve overall store performance. STRATACACHE can be found in Walkbase booth #1029 at the event, being held June 11-12 in Anaheim, CA.\\n\\nBooth highlights include:\\n__Loss Prevention__\\nThe Walkbase platform uses in-store sensors to understand shopper behavior and identify patterns that can help detect potential shoplifting. By combining Wi-Fi, Bluetooth, vision, point of sale and other store data sources into actionable insights, retailers can better understand how guests are spending time in their store increasing behavioral awareness to prevent future theft.\\n\\n__High-Value Asset Protection__\\nTrack the most valuable assets with our cloud-based solution that uses Bluetooth and Wi-Fi location technologies combined with patented Walkbase algorithms to deliver cost effective, high-precision and scalable asset location monitoring services. Asset location data can be integrated and combined with other data sources under the Walkbase platform including customer behavior, point of sale, marketing campaigns and weather to create a 360-degree view of what is happening in physical spaces.\\n\\n__Understanding Loss Prevention Patterns with AI and Sensors__\\nUsing artificial intelligence tied to point-of-sale and inventory systems along with sensor technology helps retailers get a 360-degree view of loss/risk conditions. While existing point-of-sale data and inventory tracking systems give retailers insight into store activities, combining this information with location-based data from Walkbase quantifies loss and gives a holistic view into timestamping loss events in the store. By comparing quantified inventory data and total sales collected by POS systems with information on who was in the store, and when, Walkbase empowers retailers to home in on identifying shrink in the retail environment.\\n\\n__Employee Management__\\nStore managers can understand how associates are behaving in-store by gathering actionable insights based on their asset tag locations. An online dashboard displays tracking analytics in real-time including a visual map of equipment and personnel locations to understand employee behavior relative to customer behavior by tracking shopper traffic pattern data compared to store zones that are most/least frequented by employees.\\n\\nBen Reynolds, VP of Business Development at STRATACACHE, says, “The addition of the loss prevention market is a direct result of growing demand and conversations with our customers. Specifically in retail, there is a business-critical need to understand in-store behavior to reduce theft. Retailers can use our products to optimize store operations as a whole — not just to increase sales by analyzing customer behavior but to also reduce theft with those same analytics.”\\n\\nWalkbase was acquired by STRATACACHE in 2017 and has become part of the full solution offering of all companies in the STRATACACHE family of marketing technology companies. Since its acquisition, Walkbase has shown opportunity for rapid growth on a global scale, having been featured at events for companies across the STRATACACHE family in the Americas, Europe and Asia-Pacific regions. Visit <a href=\\"https://www.walkbase.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.walkbase.com</a> to learn more.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4itz4S3dPYdkurHPDjcUZ0","type":"Entry","createdAt":"2019-10-08T14:09:17.836Z","updatedAt":"2021-02-09T09:24:13.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces New Immersive Virtual Retail Experience Powered by NVIDIA Holodeck"},"description":{"en-US":"DAYTON, OH, US—14 January 2019—Bringing immersive design experiences to the retail market, STRATACACHE today announced it will debut virtual reality (VR) shopping, created by Scala Professional Services integrating the NVIDIA Holodeck™ immersive VR environment, at the National Retail Federation’s (NRF) Big Show & EXPO. Demonstrations will take place in booth #3921 at NRF, which is being held at the Jacob Javits Center in New York, January 13-15.\\n\\nNVIDIA Holodeck is a VR platform that brings people together to build and explore creations in a highly realistic, collaborative and physically simulated VR environment. STRATACACHE’s shopping experience leverages NVIDIA Holodeck to enable retailers to bring hands-on design experiences to flagship stores, all in a hyper-realistic virtual environment. Using a combination of virtual reality hardware and digital signage, retailers can deliver a white-glove experience of a high-end purchase, allowing the shopper to work with the collective expertise of multiple designers, no matter their location. The experience itself, as well as its components, can be scaled for multiple brick-and-mortar locations, and the inclusion of large-format displays attract and engage additional shoppers in the store.\\n\\n“We’re reaching beyond the horizon of which technologies retailers can use to draw shoppers into, while adding relevancy and value to, the brick-and-mortar store. “A key element of bringing tech-driven innovation to retail is flexibility in the offering — tiered software/hardware solutions and scalability, ranging from entry-level to high-end features — and we’re equipped to advise retailers on all aspects of the optimal solution to transform customer experience.” Our technologists’ combined innovations will help drive the retail experience for customers, as well as business strategy and profitability for retailers,” said Chris Riegel, CEO of STRATACACHE.\\n\\n“Whether for design or purchasing decisions, immersive VR is being successfully adopted by many industries,” said David Weinstein, Director of Virtual Reality at NVIDIA. “By incorporating NVIDIA Holodeck’s collaborative and photo-real environment into their solution, STRATACACHE will enable retailers to personalize the customer experience while improving operations.”\\n\\nAt STRATACACHE’s in-booth emerging technology theater at the NRF Big Show, Scala’s Professional Services team will give live demonstrations of the features of NVIDIA Holodeck with multi-user, real-time, collaborative VR. The demonstrations, being run continually through the day, highlight use cases and tooling specific to digital signage involving retail, internal workflows for pre-visualization, sales engagement possibilities, concepts and ideas for flagship enterprise-level immersive interactive experiences. Each session will be followed by a round of Q&A.\\n\\nSTRATACACHE has identified four key elements this experience brings to retail:\\n\\n__Pre-visualization for digital retail engagements:__ An immersive walkthrough provides a nuanced experience to clients as we engage and build out retail solutions. The environment allows for an acutely enhanced grasp on design aspects before final physical installation, such as scale, positioning and impact. Design iterations and corrections can be implemented and tested more often and more deeply, aligning with agile workflows and best practices.\\n\\n__Sales engagement:__ The tool gives us the ability to provide prospective clients with tangible, extensive real-world examples of our retail digital expertise and solutions — this eliminates considerable travel time, cost and scheduling restrictions, while optimizing design conversations.\\n\\n__Scalable interactive experience:__ The experience is flexible to fit the design requirements of any store or brand, scalable from a single kiosk equipped with a single headset, all the way up to a state-of-the-art VR theater, headsets and digital signage experience. The high-end experience can include deeply immersive 3D environments and elements such as remote multi-user, voice, chat and customized controllers and motion tracking, with outward facing displays attracting the attention of other customers, allowing them to follow along and see the power of the design experience.\\n\\n__Enhanced data visualization:__ Data such as floorplans, shopper metrics and store overviews can be analyzed and then visualized in a more engaging, easier to digest 3D format, providing an impactful and realistic review process. For example, a traditional 2D heatmap of foot traffic flowing through a store, could be visualized more deeply in 3D through VR, by inserting it directly over a floor plan, right alongside a more tangible representation of the actual architecture and inventory layout for a given location. Adjustments and physical measurements can be made and tailored alongside the data to discuss, test and determine possible design changes or enhancements which may positive effect store flow.\\n\\nThe experience design and professional services lead is Robert Hall, Scala Director of Virtual Experiences. “As the capabilities and level of realism in VR continues to mature, it’s incredibly exciting to envision all the possibilities for enhancing the speed, agility and precision in collaborative workflows across numerous verticals,” said Hall.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7MofcltXcceOvu4wyG9H0E","type":"Entry","createdAt":"2019-10-09T13:11:26.498Z","updatedAt":"2021-02-09T09:22:55.705Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_2014"},"title":{"en-US":"Company closes $ 412.5M in new contracts in 2014 – dramatically accelerating growth."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Le5sZYw2F0NKmUqn7oXre"}}},"description":{"en-US":"__Dayton, OH, January 6, 2015__—STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with over $400 Million in new contracts closed in 2014.  This represents a 400% increase over 2013.\\n\\n“I am very proud to have led this group of amazing professionals through a year of tremendous growth” said Chris Riegel, CEO of STRATACACHE.  “Across our key industry sectors, vertical markets and regions of the world, 2014 came together with the critical mass that we all knew was possible.”\\n\\nServing the Digital Signage, In-Store Interactive, Mobile Digital and Media Activation marketplaces across seven key vertical markets and nine key regions around the globe, STRATACACHE serves mid to large tier customers with world class technology, strategy, media and sales optimization solutions to help customers improve their sales growth, revenue performance and to enhance the quality of their customer experiences.\\n\\n“As we continue our drive towards $1 Billion in annual sales, we know that we have a significant journey ahead of us, but our 2014 success clearly demonstrates that the digital signage and digital interactive market opportunities are significant and that STRATACACHE has grown into a market leader in this industry.” said Riegel.  “Our results-oriented business approach has gained the trust of many new Fortune 500 clients as well as continued investment from our existing client base worldwide.”\\n\\n__STRATACACHE__\\n\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in New York, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries.\\n\\nVisit us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or “Like” us on our  <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2bjeJnQz8vJcqjm15EDDE4","type":"Entry","createdAt":"2019-10-08T14:13:35.836Z","updatedAt":"2021-02-09T09:17:23.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_PRN Announces Three New Digital Solutions at Pharmacy"},"description":{"en-US":"The Solutions Will Be On Display at the NACDS Total Store Expo 2018\\n\\nSan Francisco—August 16, 2018—Focusing on customer engagement at retail pharmacies, PRN Health will unveil three new innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2018 (NACDS TSE). These experiences deliver in-store personalization, increase patient compliance, and boost sales. PRN, part of the STRATACACHE family of digital media/marketing tech companies, can be found in booth 1445 at NACDS TSE, taking place on August 25-27 in Denver, CO.\\n\\nPRN Health specializes in delivering interactive digital media solutions to pharmacy retailers that accurately personalize and deliver health and product-related content to consumers at the critical “moment of truth”– the point of sale. With end-to-end managed services, including technology, content strategy, creative services, and brand monetization, PRN is the premier provider of monetized networks at retail – networks that pay for themselves.\\n\\n“We’re seeing that personalization is now a top priority for big box retailers and pharmacies, clearly moving away from being simply a marketing buzzword” said Kevin Carbone, CEO of PRN and PRN Health. “While the mechanics of personalization in e-commerce are clear to retailers, it’s been less obvious how to implement this aspect of retail transformation in the physical retail space. LIFT at Pharmacy is addressing this directly as an activation platform at Pharmacy POS that is nothing short of a game changer.”\\n\\nPRN Health’s three new pharmacy solutions on display in STRATACACHE booth 1445 include:\\n\\nLIFT at Pharmacy: Create new sales opportunities at the pharmacy checkout by promoting relevant offers for add-on items with the LIFT at Pharmacy POS solution. When items are scanned by the pharmacist associate, a promotion for a related offer or service is automatically triggered and displays on the customer-facing touchscreen. The promotions can also feature products that are relevant to the shopper’s basket, supporting overall health compliance. Customers can accept the offer using a touchscreen, delivering a seamless upsell experience at the point of sale. LIFT at Pharmacy easily integrates with existing POS systems and loyalty programs– and is proven to increase comp store sales – so it can pay for itself.\\n\\nFast Find at Pharmacy: When shoppers are looking for cough, cold and flu relief medication, they want to find to the right product on the shelf as quickly as possible. But with over 300 available OTC medication options on the shelf, the search can be overwhelming. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC cough, cold & flu medications. Individual product pages display detailed medication information – the same “Drug Facts” that appear on product packaging – and give shoppers the option to receive a product photo and savings offer via text message. Shoppers get to the right product on the shelf quickly and easily, which gets them to checkout faster and on their way to feeling better.\\n\\nEngage at Pharmacy: There’s a captive audience with a wellness mindset waiting in line at Pharmacy. Engage them with PRN Health’s customizable messaging platform, Engage at Pharmacy. Enhance the customer experience, reduce perceived wait time, and drive incremental brand revenue with custom messaging promoting valuable pharmacy services, in-store events, and meaningful wellness content. PRN Health’s Engage at Pharmacy can increase OTC sales while being self-managed or supported by PRN’s full suite of services.\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit <a href=\\"https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com/tse</a>, follow them on Twitter <a href=\\"https://twitter.com/PRNllc\\" rel=\\"nofollow\\" target=\\"_blank\\">  @PRNllc</a> or like them on <a href=\\"https://www.facebook.com/PRN.SF/\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6L1MAYPhrJh0XkjnIy7JLi","type":"Entry","createdAt":"2019-10-08T13:28:00.632Z","updatedAt":"2021-02-09T09:12:51.712Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show"},"description":{"en-US":"DAYTON, OH, US—October 25, 2018—STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “disruptive trends, technologies and business models in grocery and CPG.” The STRATACACHE family, including PRN and Optika Display, will demonstrate solutions that optimize the in-store grocery experience by driving shopper activation, interactive engagement and shopper insights. STRATACACHE can be found in booth #423 at the event, being held October 28–31 in Las Vegas, NV.\\n\\n“With the increasing amount of online grocery shopping, retailers continue to embrace smart digital solutions that improve the in-store experience, increase shopping convenience, and make the customer journey more enjoyable,” said Kevin Carbone, CEO at PRN. “At the same time, the technology is now in place to better understand shopper preferences and improve overall store operations. We’re actively partnering with retailers to bring these solutions and experiences to market.”\\n\\n__Solutions on display in booth #423:\\nShopper activation at checkout with the LIFT Network:__ Create new sales opportunities at checkout by promoting relevant add-on items at the point of purchase. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. LIFT can integrate with any loyalty program, bringing a new way for grocery stores to approach coupons.\\n\\n__Interactive shopper engagement with Cold Vault Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__Store and Customer Insights with our Walkbase platform:__ Insights play a key part in enhancing and personalizing the shopper experience, empowering grocery retailers to learn deeply about shopping preferences and behaviors. At Groceryshop, our analytics platform will be tracking footfall within the booth, which will be shown on dashboard displays in real-time. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nLearn more at <a href=\\"https://www.stratacache.com/groceryshop-2018/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.stratacache.com/groceryshop-2018/</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5W4gfgvvd5ZxIveAo8yb3o","type":"Entry","createdAt":"2019-10-09T12:56:32.730Z","updatedAt":"2021-02-09T09:11:08.208Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Pressrelease_Superluminfuels"},"title":{"en-US":"SuperLumin NitroCast 4.0 ups user experience and network performance with platform update"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"757D52fiAakMvN13IGa59Y"}}},"description":{"en-US":"Salt Lake City, UT, April 25, 2017 – SuperLumin, a STRATACACHE® company and leading provider of media acceleration and content delivery technologies, today announced the release of SuperLumin NitroCast 4.0. The new software release introduces secure site caching, a powerful new feature that allows local caching of a growing number of secure websites and domains that were previously unavailable. Additional enhancements include support for the latest Internet security protocols and optimized caching and delivery of online content. The upshot is twofold: the safeguarding of precious enterprise bandwidth and a better user experience – one that allows instant access to relevant content.\\n\\n*“We believe in creating the best web experience possible,” said Mark Ackerman, VP of Research and Development at SuperLumin. “Whether you’re providing guest WiFi, employee training, event web-services, or digital signage, SuperLumin NitroCast 4.0 delivers the best customer experience and makes content acceleration faster and easier. We now even accelerate your secure content.”*\\n\\nSuperLumin NitroCast 4.0 also adds local caching of YouTube videos, which conserves in-venue WiFi bandwidth while offering free and nearly unlimited content options. The new release streamlines network integration, and delivers more control to customers. DIY deployment servers allow customers to decide how and when their devices are updated. Additionally, customers can expect a new and more efficient content downloader that’s up to 10x faster.\\n\\nFrom retail to education to large events, SuperLumin NitroCast 4.0 caching technology empowers businesses to deliver high quality content at high speeds – while reducing the impact to enterprise bandwidth and network performance.\\n\\n__About SuperLumin__\\n\\nFrom streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe. With the most advanced technology available, our solutions are designed to increase productivity, enhance performance and improve the customer experience.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5z2nDQU87zdSx4IQiFETh6","type":"Entry","createdAt":"2019-10-08T13:20:29.356Z","updatedAt":"2021-02-09T08:39:42.736Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Releases Results of Extensive Study on Digital Signage in Retail Banking"},"description":{"en-US":"The Study, Conducted by LEWIS, Surveyed 10,500 Customers and Uncovers Positive Correlation Between Digital Installations, Brand Equity and Sales\\n\\nDAYTON, OH, US—December 14, 2018—STRATACACHE, leading providers of marketing technology, today announced results of a retail banking research study developed in conjunction with LEWIS, a global integrated communications agency. The market research study extensively examines the impact of digital signage installations on retail bank locations and has uncovered the positive relationship between digital signage installations and brand equity components that drive increases in retail sales.\\n\\nWith oversight from STRATACACHE’s retail banking team, LEWIS and STRATACACHE developed a 50+ question survey instrument and administered the survey to more than 10,500 banking customers of 39 of the largest financial institutions located across Europe and North America. The survey includes questions addressing marketing awareness, brand equity value, digital signage effectiveness and sales actions taken by banking customers. All respondents were sourced from partners that use Imperium’s suite of data quality services to ensure statistically relevant results.\\n\\n“The ongoing digital retail research STRATACACHE is conducting globally is integral to providing our clients insight on what will drive success in their branch evolution, all based on measureable consumer feedback,” said Angela Vanderburg, STRATACACHE Retail Financial Services Lead. “With this information, bank networks can optimize their in-branch solutions to realize their full potential. The data clearly shows digital engagement in the branch elevates overall brand sentiment, drives engagement between customers and branch advisors and increases likelihood to recommend — ultimately building on sales.”\\n\\n“Once we started reviewing the first data set, we were floored by the impact digital signage solutions had within retail bank settings,” said Matt Robbins, Vice President of Research and Insight at LEWIS. “Our findings highlight how retail banking locations impact customer relations and how digital signage drives purchasing habits. The results clearly demonstrate the value digital signage is bringing not just from a cost efficiency standpoint, but in driving new sales opportunities for bank brands.”\\n\\nFor more information STRATACACHE’s full offering for retail finance, visit <a href=\\"https://www.stratacache.com/nacs-2018/\\" rel=\\"nofollow\\" target=\\"_blank\\">stratacache.com/markets/banking-finance</a>. For more about LEWIS Research services, please visit <a href=\\"https://www.teamlewis.com\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.teamlewis.com</a>. \\n\\n__About LEWIS__\\nLEWIS is a global communications agency providing PR, marketing and digital services for clients around the world. The company has 550 staff in 28 offices throughout Asia, Europe and North America.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of marketing technology companies, we have the technology, expertise and track record to bring retail transformation. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>.\\n\\n__For further information please contact:__\\n\\nAndrea Poley andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Tg7fwxykOh6lxRO4WTWgM","type":"Entry","createdAt":"2019-10-08T13:07:45.672Z","updatedAt":"2021-02-09T08:32:18.900Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF’s Big Show 2019"},"description":{"en-US":"DAYTON, OH, US—January 9, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\nBooth highlights include:\\n__Shopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\nDaily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\nVirtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at <a href=\\"http://www.johnbatchelorshow.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">.www.johnbatchelorshow.com</a> and @batchelorshow.\\n\\n__Guided shopping experiences,__ focusing on value-add narratives for retailers and marketers:\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAutomation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nCustomer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n\\nSee full details, including the three-day Transformation Talks schedule, at 9<a href=\\"https://www.stratacache.com/nacs-2018/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com/NRF-201</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"61Y3ANocC9VETmvfWMbobN","type":"Entry","createdAt":"2019-10-08T12:47:22.735Z","updatedAt":"2021-02-09T07:58:26.990Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019"},"description":{"en-US":"DAYTON, OH, US—June 11, 2019—STRATACACHE will showcase our full scope of end-to-end advanced audience engagement technology solutions at InfoComm 2019. In booth #661, STRATACACHE will demonstrate and discuss integrated collaboration tools, personalized engagement, professional services and digital signage expertise found across the STRATACACHE family of marketing technology companies, including Scala, X2O Media and Optika Display. Our marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s smarter signage solutions. STRATACACHE is in booth #661 at InfoComm, being held June 12 – 14 in Orlando, Fla.\\n\\n“Each brand in the STRATACACHE family offers different but complementary digital signage and collaboration solutions,” said Kelly Amaroso, Director of Product Marketing at STRATACACHE. “When we bring the family of companies together for a show like InfoComm, we are able to demonstrate how we offer a full scope of software and hardware technology to our customers that is unmatched in the industry.”\\n\\nBooth highlights include:\\n__STRATACACHE family-branded technology:__\\nSTRATACACHE’s in-house hardware and software solutions are on display including a full range of media players, all-in-one tablets and large format displays and collaboration solutions.\\n\\n- __Collaboration Room and Virtual Classroom:__  The X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n- __Tablets:__ Our all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 55 inches. With a combination of high performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications such as digital signage, meeting room signs, self-service kiosks and interactive guided selling.\\n- __Outdoor Digital Display:__ Reliably display content in the drive thru at any time, under any condition — our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.\\n- __Media Players:__ Our full-feature media players powering our booth are engineered for performance, stability and capability to suit every need.\\n- __Cross-industry Interactive Solutions__ featuring STRATACACHE hardware show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling.\\n\\nSee full details, including the full STRATACACHE marketing technology overview, at <a href=\\"https://www.stratacache.com/infocomm-2019\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com/infocomm-2019</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"57fftrF5IBNgPT0txJwMdC","type":"Entry","createdAt":"2019-10-09T12:43:14.295Z","updatedAt":"2021-02-09T07:50:23.428Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018"},"title":{"en-US":"Scala’s Intelligent Visual and Consumer Engagement Solutions  on Display at DSE 2018"},"description":{"en-US":"The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners\\n\\nMALVERN, PA—March 22, 2018—Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala’s top partners from Latin America, the US and Canada, giving DSE visitors a look at the extended capabilities of the Scala platform and the expertise of the partner network, who have vast experience designing and deploying successful digital networks. Scala and its featured partners’ booths can be found in booth #2508 at DSE 2018, being held March 27-28 in Las Vegas.\\n\\n“With the scale and strength of the larger STRATACACHE organization, we are way ahead of the competitive market in bringing consumer intelligence, big data, artificial intelligence and shopper insights to more than 2 billion consumer interactions a day around the globe,” said Chris Riegel, CEO of Scala and the STRATACACHE family of companies. “We are delivering real, measurable, profitable results to our customers, showing how their investment in improving consumer experiences can pay significant dividends.” Riegel added, “Additionally, we’re growing globally and are looking to have conversations at DSE with ambitious new talent who are ready to evolve their professional careers.”\\n\\nHighlighted solutions in booth #2508 include:\\nScala media players: These devices were designed from the ground up to work with Scala software and deliver superior performance for its class. Optimized architecture delivers high performance throughout the entire lifetime of the media player. Robust 24×7 operation ensures you are always able to deliver your visual communications.\\n\\nScala content accelerator: New Scala-branded multimedia caching devices ensure reliable, timely delivery of rich media experiences and are backed by the expertise and technology of SuperLumin, a STRATACACHE company featured in a partner booth.\\n\\nConsumer Insights: Analytics dashboards of the solutions running on the show floor, including session time and upsell conversions, are updating in real time using our in-house marketing analytics platform, part of last year’s Walkbase acquisition. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nOutdoor Digital Displays: High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n\\nInteractive Display Coolers: Display full-motion video to attract shoppers to the cooler containing the featured product. Content can include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Monetize the display content to generate ad revenue from partner brands. The Primasee coolers and freezers come in multiple sizes for flexibility in deployment in various retail store footprints.\\n\\nAdditional Scala booth experiences include: an automotive solution that combines audience intelligence with guided selling; a “Wellness Technology” corner which features an in-aisle assistive selling kiosk, an interactive mannequin that provides health tips and the “Scala Step Challenge” which leverages and displays fitness tracker data in real time; an altered reality audience engagement experience from STRATACACHE company enVu; a gaming lounge that lets visitors play a quick fun game on large format screens; and an interactive solution that provides shoppers with customized assistance to help navigate the product discovery process.\\n\\nScala partners’ booths, located on the perimeter of the larger Scala booth, highlight the strength of Scala’s long-standing global partner channel, demonstrating the power of the Scala platform through real-world demos and integrations across variety of verticals.\\n\\nDSE Featured Speakers:\\nManolo Almagro, managing partner of STRATACACHE’s retail consultancy Q Division: Manolo will lead a 45-minute session during the Emerging Tech Talks. His session, “The Role of AI Machine Learning, and Robots in the Future of Connected Commerce,” will offer an influential look at the fast-moving world of emerging technology as it relates to the use of AI and other cutting-edge technology in shaping tomorrow’s retail experiences. Almagro’s session will be held March 28 at 11 a.m. in booth #2576.\\n\\nChuck Billups, SVP of Brand Advertising and Retail Partnerships at PRN, a STRATACACHE company: Chuck will share the floor with industry leaders for a lively conversation discussing how DOOH and mobile advertising come together to provide new value, expand revenues and deliver compelling experiences that respect privacy. The session, “Blending of DOOH with Mobile and Its Impact on the Market,” will be held March 27 at 11:20 a.m. in room S231.\\n\\nLearn more about Scala’s activities at DSE at >www.scala.com/DSE-2018.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or Liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. Headquartered near Philadelphia, PA, with 30 years of experience entertaining and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Visit <a href=\\"https://www.scala.com/sg\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.scala.com</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Mz5RFEGkOplEKmRznDUIx","type":"Entry","createdAt":"2019-10-09T12:50:35.685Z","updatedAt":"2021-02-09T07:29:02.324Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Pressrelease_STRATACACHETransformingBooth "},"description":{"en-US":"DAYTON, OH—January 11, 2018—STRATACACHE today announced that they have created a next generation retail store environment in booth #2074 at NRF 2018: Retail’s BIG Show, giving retailers an immersive look at how marketing technology improves every aspect of the retail engagement. Each experience is represented in unique “departments” throughout the booth, and they all have a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. Retail’s BIG Show is being held January 14-16 at the Jacob K. Javits Convention Center in New York City.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights STRATACACHE’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. “Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,” said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. “In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data — better serving their shoppers through relevant personalization.”\\n\\nHighlighted solutions in the “departments” in STRATACACHE’s booth #2074 include:\\n\\n__Automotive:__ Finding the right automotive part for their vehicle’s make and model can be a challenge for shoppers. This solution delivers a smarter experience by using audience intelligence to pre-populate the shopper’s preferred vehicle brand in the solution, then guiding them through the process of quickly, easily identifying and locating the correct item.\\nCafe: Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n__Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and the brand story by interacting with the apparel, which triggers embedded sensors to display detailed apparel information on a nearby display.\\n__Electronics:__ Two experiences are featured in this department, highlighting guided selling strategies for high-end speciality products. Shoppers control the product discovery process, either filtering choices or building their personal search criteria, to learn about the complex features of the department’s consumer electronics.\\n__Wellness:__ Our in-aisle wellness center provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n\\nAdditional booth solutions include a “lift and learn” beauty solution with automated upsell; the STRATACACHE LIFT checkout platform, which personalizes offers based on real-time purchase data; a convenience- and upsell-focused order pick-up kiosk; a drive thru pharmacy “wait time” display, featuring personalized messages driven by integrated vision tech and the retailer’s app; and the STRATACACHE Step Challenge, which leverages and displays fitness tracker data in real time. Visit <a href=\\"https://www.stratacache.com/NRF-2018\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com/NRF-2018</a> to request a booth tour."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5vh7pxgjlNcukKiAQKljut","type":"Entry","createdAt":"2019-10-08T14:26:04.703Z","updatedAt":"2021-02-09T07:03:02.414Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_X2O Media Announces the Release of X2O Platform 6.7"},"title":{"en-US":"The Release is the First as Part of the STRATACACHE Family of Companies"},"description":{"en-US":"MONTREAL, June 13, 2018 – X2O Media announced the release of version 6.7 of its X2O Platform, an update with several new features and enhancements to its visual communications solution that significantly improve communications throughout the enterprise. The X2O platform facilitates the creation and delivery of business data, video and graphics-rich content to digital displays, virtual training rooms, employee desktops and mobile devices. The update is X2O’s first as part of the STRATACACHE family of digital media/marketing technology companies, following STRATACACHE’s acquisition of the company earlier this year.\\n\\n“Companies today are drowning in a sea of data — important measurement metrics that have the potential to immediately impact business objectives. It’s indigestible,” said Chris Riegel, CEO of STRATACACHE. “The strength of X2O Media’s technology is in simplifying the access to that stream of data and the simplicity of the presentation, seeing the live comparison and answering the questions ‘Are we improving? Where and why?’”\\n\\nFrom extending the web portal to supporting additional languages and getting important notifications and messages directly in the workspace, users are provided more important information at their fingertips. In addition, campaign and asset management has been improved to enable faster access to important functions. Finally, more information is available to third party integrators with regards to the player status, allowing for better understanding of the players’ operational environment.\\n\\nUpdates to platform version 6.7 include the following highlights:\\n\\nCommunications to X2O Portal users: The server administrator can now broadcast messages to keep portal users informed about planned maintenance events, system upgrades and scheduled downtime. In addition, the customer administrator can control if emails are automatically sent to new users and customize the email content as needed.\\n\\nNew localization features: Extending the existing language choices of English and French for label display, administrators can quickly add new languages or extend the existing one for any custom portal app.\\n\\nCampaign management “what if” scenarios: The campaign manager can now more easily perform what-if scenarios in addition to having easier visibility on some of the key campaign information.\\n\\nAsset expire and purge dates: Default values can be configured, allowing uploaded assets to expire or be purged to make asset management easier. When those are set, the content manager uploading an asset will be presented with default expiry and/or purge date that can be changed for specific content.\\n\\nEasier navigation: A new administration option centralizes the options available to manage users, automations, customization, and other configuration features for the administrator. In addition, the account manager can specify what network a new user should land in when using X2O Desktop or X2O Mobile to ensure the most relevant content is shown from the start. The portal layout has also been improved to show more options and to simplify the wording.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com </a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com </a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"DqF9vD7w1yv6davjgOOmk","type":"Entry","createdAt":"2019-10-08T13:33:57.276Z","updatedAt":"2021-02-09T06:59:52.119Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Solutions on Display at NACS 2018 to Focus on C-store Retail Transformation"},"description":{"en-US":"DAYTON, OH, US—October 2, 2018—STRATACACHE will showcase the latest marketing technology, focused on convenience store retail transformation — improved checkout, cashier enablement and shopper activation — at this year’s National Association of Convenience Stores (NACS) Show 2018. The STRATACACHE family of companies, including PRN and Optika Display, will have technology and experts on hand to discuss innovative shopper engagement and martech digital solutions in STRATACACHE __booth #6217__ at the event, being held October 8–10 in Las Vegas.\\n\\nAdditionally, Jeff Griffin, EVP Retail Media Networks at STRATACACHE will be providing convenience store consultations to retailers to help confront industry competition. He stated that “Top of mind for c-store operators today is the impact of potential cashier-free automation that’s on the near horizon. A healthy balance of automation and personalized shopper engagement throughout the store can be the catalyst for increasing comp store sales,” said Jeff. “C-store operators are going to win the battle for basket share through loyalty, driving impulse purchases and delivering a store visit that’s memorable and enjoyable.” To schedule a convenience store consultation with Jeff, visit <a href=\\"https://www.stratacache.com/nacs-2018/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.stratacache.com/nacs-2018/</a>.\\n\\n__Solutions__ on display in STRATACACHE __booth #6217__ include:\\n\\n__LIFT Network:__ Create new sales opportunities at checkout by promoting relevant add-on items with the LIFT shopper activation platform. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. The offer is accepted when the customer activates the touchscreen, delivering a seamless upsell experience at the point of sale. The LIFT platform has proven success – it is currently deployed on 2,600+ screens at leading convenience stores. Its flexible hardware configuration easily fits into any retail environment. With a sleek and durable touchscreen that integrates with your existing POS system and loyalty program, LIFT provides a sophisticated all-in-one retail solution.\\n\\n__Cold Vault/ Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, featuring our Primasee interactive touchscreen displays, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, content can also include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Additionally, the content can be monetized to generate ad revenue from partner brands. Primasee LCD displays come in multiple sizes for flexibility in deployment, including retrofitting existing store assets, to new cooler and freezer installations.\\n\\n__Digital Menu Boards and Ordering Queue:__ Ordering and waiting for your order is as entertaining as it is efficient with our ordering queue solution. Guests use a tablet to quickly, easily place their sandwich order, taking a selfie and entering their name during the ordering process. When their order is ready, their own picture and name pop up on eye catching, large-format digital menu board displays, creating an engaging, personalized experience while promoting shorter lines and increased order accuracy at the counter.\\n\\nLearn more and schedule a booth/media tour at <a href=\\"https://www.stratacache.com/nacs-2018/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.stratacache.com/nacs-2018/</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results.Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4XLlKKd2pVnTvwEEMJDaFN","type":"Entry","createdAt":"2019-10-08T14:11:53.741Z","updatedAt":"2021-02-09T06:57:27.720Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Ben Reynolds as Vice President of Business Development for Walkbase Platform"},"description":{"en-US":"The Announcement Coincides with a Refresh of the Walkbase Website and Branding\\n\\nDAYTON, OH, US—August 29, 2018—STRATACACHE announced Ben Reynolds as Vice President of Business Development, leading business development and product strategy for STRATACACHE’s location-based marketing and analytics platform, Walkbase. In this role, Reynolds works closely with global sales and services teams and the Finland-based Walkbase development team on product direction, positioning and evangelizing the use of location-based analytics to better serve customers and audiences.\\n\\nThe announcement coincides with a Walkbase refresh — updating the branding and positioning of the platform, which brings the same dynamic responsiveness of e-commerce to physical spaces such as retail stores, quick-service restaurants, entertainment venues and banks. Walkbase uses in-store sensor technology to measure and analyze customer behaviors and preferences, converting them in to actionable insights. These rich insights can be used to personalize marketing across channels and improve store operations.\\n\\nWalkbase was acquired by STRATACACHE in October 2017 and has shown opportunity for rapid growth on a global scale, having been featured at events for companies across the STRATACACHE family of intelligent visual and audience engagement solutions companies. Reynolds, who joined the STRATACACHE team earlier this year, identifies and supports opportunities for retailers, restaurants and venue owner/operators to understand how shoppers and audiences are spending time and money, and how to optimize their overall experience with personalized messages on any screen.\\n\\n“We’ve identified a huge opportunity to help brick-and-mortar venues enable a seamless customer experience as the convergence of online and offline continues. Walkbase technology provides offline retailers the same dynamic level of real-time data as ecommerce and is going to have a huge impact for marketers who are in a daily fight against Amazon and other e-commerce retailers, ” said Reynolds. “The Walkbase team has created a platform that gathers actionable shopper insights while delivering something that is unmatchable in online commerce — memorable in-store experiences and a concierge-level of service. We’re directly contributing to true retail transformation.”\\n\\nReynolds comes to STRATACACHE from MaxPoint Interactive where he was Senior Director of Retail Solutions and lead a cross functional team to successfully build and position innovative new digital measurement product for in-store retail. He holds a BS and MBA from Indiana University. Reynolds is based out of Michigan, but frequently travels to customer meetings and events, most recently speaking about Walkbase and “Enabling Personalization and Messaging with Location Intelligence” at the Retail Council of Canada’s Store 2018 event in Toronto.\\n\\nTo see the new look of Walkbase visit www.walkbase.com. Visit www.stratacache.com for more information on the full scope of STRATACACHE’s marketing technology.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1BPAdEfWnspWFLTxn7h4B8","type":"Entry","createdAt":"2019-10-09T13:02:09.801Z","updatedAt":"2021-02-09T06:55:53.863Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Pressrelease_Stratacacheaquires"},"title":{"en-US":"PRN™ IS BACK AS A STRATACACHE™ COMPANY"},"subtitle":{"en-US":"Recent acquisition and reclaimed PRN brand fuel innovation at retail."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"50X7u3H2noM5JRBWM6TGKL"}}},"description":{"en-US":"PRN™ IS BACK AS A STRATACACHE™ COMPANY\\nRecent acquisition and reclaimed PRN brand fuel innovation at retail.\\n\\nSan Francisco, October 7, 2015—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. Working with the largest brands and retailers in the world, PRN is the leading provider of in-store shopper video, mobile and content marketing solutions that activate shoppers along the path to purchase right up to the point of sale.\\n\\n“The acquisition of PRN enables us to build out our suite of shopper marketing solutions,” said Chris Riegel, STRATACACHE CEO and Founder. He continued, “PRN brings to STRATACACHE a 23-year track record of creating compelling in-store content experiences, and bringing brands to the table through innovative approaches to monetization. With their deep understanding of the shopper mindset, the PRN team knows how to help brands and retailers win multiple moments of truth.”\\n\\nPRN’s in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver targeted customized messaging. With STRATACACHE as its parent company, PRN now possesses significantly expanded technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies for retailers and brands alike.\\n\\n“Joining STRATACACHE is the logical next step in PRN’s evolution. We’re now able to combine our deep expertise in shopper engagement solutions with the core technology of STRATACACHE, said Kevin Carbone, CEO of PRN. He continued, “Our collaboration is already providing the in-store digital innovation that brands and retailers require to exceed the expectations of the 21st century consumer.”\\n\\n__About STRATACACHE__\\nSTRATACACHE is the leading provider of intelligent digital signage, shopper activation technologies, retail network operations, digital merchandising and mobile enablement. Our comprehensive end-to-end services provide everything needed to engage customers and position brands for success. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton Ohio with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide, Bangalore and Luxembourg, serving 28 countries.\\n\\n__About PRN, LLC__\\nFounded in 1992, PRN is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. PRN’s sight, sound and motion video networks span over 15,000 retail locations within some of the nation’s top retailers. PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success. PRN has offices in San Francisco and Bentonville, AR. To learn more, visit <a href=\\"https://www.prn.com/?_ga=2.97641183.1549400351.1612771435-858892958.1609747334\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com</a> or follow them on Twitter<a href=\\"https://twitter.com/PRNllc\\" rel=\\"nofollow\\" target=\\"_blank\\">@PRN</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6cJsAEIDsPOiajBVlcMRC4","type":"Entry","createdAt":"2019-10-08T14:22:00.181Z","updatedAt":"2021-02-09T06:49:35.979Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Expands India and Asia-­Pacific Operations"},"title":{"en-US":"The Expansion Supports Exponential Regional Growth"},"description":{"en-US":"DAYTON, OH, USA—25 June 2018—STRATACACHE announced it is expanding operations throughout India and the Asia-Pacific region, following significant growth as the leading provider of digital signage and marketing technology to the region. The company has seen overall growth in new clients, brand footprint and an increased sales pipeline, with a concentration on projects in the sectors of retail, quick service restaurants, transportation, finance and corporate communications.\\n\\nIn support of the regional growth, STRATACACHE is adding 3,000 square feet of office space to its Bangalore-based Indian headquarters, doubling the current footprint, which hosts client and prospect meetings. Staff across departments will also double in the next 12 months, reaching 50 people in sales, services and development who are based in India.\\n\\n“STRATACACHE’s strategic shift away from product selling to solution selling has proven to be one of the largest contributing factors to growth,” said Manish Kumar, STRATACACHE Managing Director and SVP of Asia­Pacific Operations. “This new approach has been well received in the Indian market and we are seeing similar growth patterns throughout the expanded Asia-Pacific market.”\\n\\nKumar directly oversees sales, services and support activities across the STRATACACHE brands in Asia Pacific, aligning operations with region-specific needs in the digital media/marketing technology market, as well as driving the success and adoption of STRATACACHE’s audience and consumer engagement solutions. The sales growth announcement follows news of STRATACACHE’s completion of the acquisition of all outstanding shares of Scala — the digital signage company which STRATACACHE acquired in August 2016 — and all Scala divisions around the globe, including operations throughout India and Asia Pacific.\\n\\n“The STRATACACHE family globally had a very profitable 2017 and Manish and team have orchestrated a tremendous turnaround,“ said Chris Riegel, CEO of STRATACACHE. “Being able to leverage technology and expertise found in our company will further drive growth of the brand and the region’s digital innovation adoption.”\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5O5t7LycHI5RZyfsr35YVA","type":"Entry","createdAt":"2019-10-09T12:47:25.043Z","updatedAt":"2021-02-09T06:47:57.888Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Deepens Global Growth With New Hire"},"title":{"en-US":"STRATACACHE Deepens Global Growth With New Hire"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4AFRwDBTObac5GlacxNUo"}}},"description":{"en-US":"Kenneth Boyle joins STRATACACHE as SVP of Strategic Operations\\n\\nDayton, OH, February 12, 2014 — <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">STRATACACHE</a>, a leading provider of scalable, high-performance <a href=\\"https://www.stratacache.com/solutions/digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital signage</a>, <a href=\\"https://www.stratacache.com/solutions/content-distribution/\\" rel=\\"nofollow\\" target=\\"_blank\\">content distribution </a> and enterprise video acceleration technologies, today announced the recent hire of Kenneth Boyle, as SVP of Strategic Operations.\\n\\nKen will be responsible for the development and management of key strategic initiatives for the global growth and sustainability of STRATACACHE, with his primary focus on Latin America.\\n\\n“Ken will be a great asset to our company, with our growing presence in Latin America and Ken’s impressive strategic background,” said Chris Riegel, STRATACACHE CEO. “We look forward to his expertise in assessing and developing new business opportunities and alliances to aid in STRATACACHE’s ongoing growth.”\\n\\nKen has an extensive broadcast and media background which began when he founded his own technology & communications company in New York to provide live broadcast transmission and production services for entertainment, corporate and government clients. He joined his largest client, Private Satellite Network, to deploy the IBM Television Network and to drive the live event business for key clients such as Microsoft. Ken moved to Atlanta when PSN was acquired by Convergent, a media and technology firm. He lead Macquarium Intelligent Communications and Fathom Studios, an interactive agency and 3D production studio for several years before returning to Convergent to develop a new digital media workflow platform – PRODOKOL, built on STRATACACHE’s ActiVia software suite. In addition, as SVP of Strategy, he guided the overall corporate strategy for Convergent in its initial sale to Technicolor in 2006, then finally to Sony in 2010, where PRODOKOL became the standard digital signage platform for the company. After leaving Sony in 2012, Kenneth formed Viosity, a strategic media and technology consultancy firm.\\n\\n“It is a real pleasure to finally be a full member of the STRATACACHE organization having been a partner with Chris Riegel and his team for more than 10 years,” said Ken Boyle, SVP of Strategic Operations. “Great products, great people with a passionate vision for innovation and market leadership is something that is very exciting to be part of. I look forward to be able to continue to contribute to the success and great momentum the company currently enjoys.”\\n\\nTo catch up on STRATACACHE’s latest experiences, STRATACACHE will be exhibiting at the upcoming Digital Signage Expo, in Las Vegas. NV in the Sands Expo February 12-13, 2014 in booth #915.\\n\\n__STRATACACHE__\\n\\n<a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">STRATACACHE</a> is a privately-held provider of digital media solutions designed to help retailers and brands connect with consumers along the shopping journey. From digital signage to interactive media to in-store mobile engagement, STRATACACHE’s solutions captivate, engage, and activate shoppers.\\n\\nFor more information, please visit <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or “Like” us on our <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6xpCwQTaKgVazJeCBOuR5J","type":"Entry","createdAt":"2019-10-09T13:12:13.824Z","updatedAt":"2021-02-09T06:43:16.513Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Adds Dan Williams, Senior Director of Customer Activation"},"title":{"en-US":"STRATACACHE Adds Dan Williams, Senior Director of Customer Activation"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4AFRwDBTObac5GlacxNUo"}}},"description":{"en-US":"Williams brings 20+ years of Print and Digital Messaging experience to the company.\\n\\nDayton, OH, May 5, 2015 — STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the addition of Dan Williams to the STRATACACHE Team.\\n\\nWilliams, previously with the McDonald’s Corp., brings 20 plus years of marketing and relationship building expertise to STRATACACHE, and will help lead customer activation strategies for key STRATACACHE retail clients worldwide.\\n\\nChris Riegel, CEO of STRATACACHE “Dan’s addition to our leadership team is a great compliment to the deep customer focused approach we provide all our clients, his ability to build the business case and return on investment model in the migration from print to digital in-store is unmatched in the industry.”\\n\\nServing the Digital Signage, In-Store Interactive, Mobile Digital and Media Activation marketplaces across seven key vertical markets and nine key regions around the globe, STRATACACHE serves mid to large tier customers with world class technology, strategy, media and sales optimization solutions to help customers improve their sales growth, revenue performance and to enhance the quality of their customer experiences.\\n\\n__STRATACACHE__\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in New York, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries.\\n\\nVisit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RKCWY2kTxojYKmEg0sYAb","type":"Entry","createdAt":"2019-10-09T12:49:33.271Z","updatedAt":"2021-02-08T15:31:57.088Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE and BrightSign Team Up to Enhance Enterprise Digital Signage Solutions"},"title":{"en-US":"STRATACACHE and BrightSign Team Up to Enhance Enterprise Digital Signage Solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6esFGYvfRljdbsIgnYXZFz"}}},"description":{"en-US":"Partnership provides enterprise class capabilities to customers worldwide\\n\\nDayton, OH, June 18, 2014— <a href=\\"https://www.stratacache.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">STRATACACHE</a>, a leading provider of scalable, high-performance <a href=\\"https://www.stratacache.com/solutions/digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital signage</a>, content distribution and enterprise video acceleration technologies, today announced its partnership with <a href=\\"https://www.brightsign.biz/\\" rel=\\"nofollow\\" target=\\"_blank\\">BrightSign </a> to further enhance the STRATACACHE family of digital media solutions.\\n\\nUnveiled at InfoComm in Las Vegas, the joint solution features STRATACACHE’s ActiVia for Media digital signage software support for BrightSign’s family of 2K and 4K media players. With the partnership, BrightSign customers will take advantage of the award-winning ActiVia for Media CMS platform for enterprise networks, while STRATACACHE customers will benefit from joining the BrightSign players to its already trusted lineup of reliable media players. The STRATACACHE solution will significantly enhance the scalability, distribution, monitoring and management of large-scale BrightSign networks. The ActiVia integration allows BrightSign customers the ability to securely manage networks of 100,000+ digital signage devices, with highly advanced monitoring, management and scheduling functionality.\\n\\n“We are excited to provide an integrated solution that will enable customers to take advantage of all the world-class features made possible by the leading digital signage CMS platform and digital signage media players combined,” said Jeff Hastings, CEO of BrightSign. “The integrated solution is available to customers now, and we expect to see many successful large-scale rollouts in the near future.”\\n\\nWith STRATACACHE’s ActiVia platform, customers can log into a Web portal to easily create, schedule, manage, distribute and monitor digital signage messages from their PC, iPhone or Android mobile device. Consumer-facing media can be updated instantaneously or altered to reflect changing market conditions, adapting to store, region, time-of-day or consumer demographics.\\n\\nThe technology collaboration provides support for BrightSign’s XD and 4K lines of media players, providing customers with a winning choice for powering their digital signage networks.\\n\\n“Today’s announcement with BrightSign is another solid step in our journey to building the most advanced, scalable digital signage solutions within the industry,” said Chris Riegel, STRATACACHE CEO. “This partnership will help us add great new player options for our global customer base, especially with the new BrightSign 4K platform, and further builds on our strong position as the leader in large enterprise digital signage solutions.”\\n\\nAs part of the agreement, both companies plan to market the joint solution to its respective customer bases. The companies will also collaborate on future product development work. \\n\\nTo learn more about the joint solution, please visit the BrightSign booth #N2246 at InfoComm.\\n\\n__STRATACACHE__\\n\\n<a href=\\"https://www.stratacache.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">STRATACACHE</a> is a privately-held provider of digital media solutions designed to help retailers and brands connect with consumers along the shopping journey. From digital signage to interactive media to in-store mobile engagement, STRATACACHE’s solutions captivate, engage, and activate shoppers.\\n\\nFor more information, please visit <a href=\\"https://www.stratacache.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or “Like” us on our <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> page.\\n\\n__BrightSign__\\n\\nBrightSign, LLC is the global market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid – state digital sign controllers set new standards for both stand – alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at <a href=\\"https://www.brightsign.biz/\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.brightsign.biz</a>. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at <a href=\\"http://twitter.com/brightsign\\" rel=\\"nofollow\\" target=\\"_blank\\">http://twitter.com/brightsign</a> and <a href=\\"http://www.facebook.com/BrightSignLLC\\" rel=\\"nofollow\\" target=\\"_blank\\">http://www.facebook.com/BrightSignLLC</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5mnlsPJabPLGtk8lAxGeU7","type":"Entry","createdAt":"2019-10-09T12:55:30.638Z","updatedAt":"2021-02-08T15:17:53.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Display Convenience Store Shopper Activation Solutions at the NACS Show"},"title":{"en-US":"STRATACACHE to Display Convenience Store Shopper Activation Solutions at the NACS Show"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"MUcY5Twze4eg1L5NJ7DpQ"}}},"description":{"en-US":"DAYTON, Ohio, Oct. 17, 2017 – The STRATACACHE family of companies will showcase an integrated full range of digital solutions that drive convenience store shopper activation at the NACS (National Association of Convenience Stores) Show 2017. STRATACACHE’s scalable, high­ performance marketing technologies empower convenience store operators to improve sales, store operations and convenience using rich media and interactive engagement. STRATACACHE is in booth #3463 at the NACS Show, which is being held October 17-20 in Chicago and focuses on advancing convenience and fuel retailing.\\n\\n“Consumer activation is all about moving shoppers from ‘maybe’ to ‘yes’ during important micro-moments of truth,” says Kevin Carbone, CEO of PRN, a division of STRATACACHE and developer of the LIFT POS Upsell Platform. “We provide our convenience partners with solutions that bring more customers into their stores, deliver personalized offers at checkout that result in higher unit sales per transaction, facilitate faster and more efficient service and create a better in-store experience for their customers. We’re excited to demonstrate how these digital solutions create new sales opportunities and improve the overall shopping experience.”\\n\\nBooth #3463 highlights include:\\n\\n- __LIFT 2.0 POS Upsell Platform:__ Preview the next generation of the LIFT proven upsell activation platform that promotes relevant offers at the point of sale, personalizing the shopping experience by using real-time offers based on purchase data. LIFT 2.0 features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n- __Interactive Display Cooler:__ Engage customers and drive impulse purchases with interactive content displayed on a translucent touchscreen cooler or freezer door. This solution allows you to display full-motion video that attracts shoppers to play a short game which highlights and promotes items inside the cooler. Additionally, display content can be monetized to generate ad revenue from partner brands.\\n- __Wireless Jackpot Gas Pump Topper:__ Promote lottery ticket sales to customers who have stopped to fill their tank. A double-sided display updates customers with the current lottery jackpot amount in real time – ensuring the amount displayed is always accurate – and creates the opportunity for convenience store operators to advertise in-store promotions and offers.\\n- __Digital Menu Boards and Ordering Kiosks:__ Ordering fresh food is fun and convenient with our self-order kiosks and high-impact digital menu boards. Customers use touchscreens to order the perfect meal on-the-go, sending a selfie along with their selections. Add-on or higher-margin items are promoted during the ordering process, boosting sales. When their order is ready, the customer’s own photo appears on large format digital displays – ready for pick up! Shorter lines, increased order accuracy and a fun experience promote repeat customer visits.\\n- __Outdoor Digital Menu Boards:__ Reliably display content in any outdoor setting. Designed with anti-glare protective glass and equipped to withstand the harshest environments, the outdoor digital menu boards on display show the latest advancements in the outdoor menu experience.\\n\\nFor more information on STRATACACHE’s booth at the NACS Show, visit www.stratacache.com/nacs-2017.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3N7Gkmgj4pCwPZZ3vd3cBJ","type":"Entry","createdAt":"2019-10-09T13:01:16.965Z","updatedAt":"2021-02-08T15:04:24.349Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE adds turnkey field support to its portfolio of services"},"title":{"en-US":"STRATACACHE adds turnkey field support to its portfolio of services"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3tYUB55H67WAktIWgNlbfO"}}},"description":{"en-US":"New offering taps into growing need for digital signage infrastructure support\\n\\nDayton, OH, July 18, 2017 – STRATACACHE, a leading provider of scalable, high-performance digital signage and retail marketing technologies, today announced the launch of the Smart Service Team. This end-to-end support unit stands ready to service any digital network or customer engagement solution – whether owned and operated by STRATACACHE or a third-party company. The new offering leverages broad expertise across the STRATACACHE ecosystem to deliver a higher level of customer support in the nation’s largest markets.\\n\\nThe Smart Service Team is multi-functional. Services include ensuring network performance with routine compliance checks, supporting digital deployments from initial site surveys to post-install audits, configuring and replacing key network components – and troubleshooting and performing repairs as necessary. Customers can expect up to a 50% reduction in field service costs, a measurable increase in the number of recovered service parts, and same or next-business-day service.\\n\\n“The Smart Service Team is designed for customers who don’t have the infrastructure or expertise in place to support their existing digital signage networks. We work with them to build custom programs that meet their specific needs,” said Chris Riegel, CEO of STRATACACHE. “We’re confident that once new customers experience our Smart Service Team offering, they’ll get excited about the entire suite of STRATACACHE digital signage solutions.”\\n\\nThe value to customers extends beyond technical support. The Smart Service Team also provides advertiser and research support. It validates proof-of-performance for advertisers participating on customer retail networks and assists with network efficacy studies.\\n\\nThe Smart Service Team, combined with the growth of PRN and the recent acquisitions of SCALA and RDM, builds on STRATACACHE’s leadership in the global retail technology space. With over 2 million consumer-facing screens around the world, STRATACACHE has an unmatched suite of shopper engagement solutions.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7B3IWUgSA81euSFu0KKaeb","type":"Entry","createdAt":"2019-10-09T12:59:32.112Z","updatedAt":"2021-02-08T14:57:02.297Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE and PRN Announce Acquisition of Pharmacy-focused Digital Marketing and Signage Company iDKLIC"},"title":{"en-US":"STRATACACHE and PRN Announce Acquisition of Pharmacy-focused Digital Marketing and Signage Company iDKLIC"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"54g0TuBDw8qeh4BYwYfEqu"}}},"description":{"en-US":"The Belgium-based Company Complements new PRN Health Subsidiary\\n\\nDAYTON, OH—December 14, 2017—STRATACACHE and PRN today announced the acquisition of iDKLIC, a digital marketing and signage provider in the healthcare industry based in Brussels, Belgium. Expanding its global footprint of scalable customer engagement and activation technologies at the point of decision, iDKLIC will operate within the newly formed PRN Health Ltd. division as part of its current wellness product offerings. PRN currently provides interactive pharmacy displays and touchscreens for today’s leading wellness retailers.\\n\\nChanges in both patient profile and healthcare delivery are leading pharmacies to evolve from small medicinal counters to inspiring well-being centers, evolving the in-store experience to an entirely new level. PRN Health’s digital solutions are a strategic part of enhancing the patient journey in a retail environment.\\n\\niDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.\\n\\nThe partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions.\\n\\niDKLIC’s co-founder and CEO, Jean-Charles Figoni, will remain as CEO and will continue to lead the company’s expansion in Europe. He stated: “Since 2006, our company has been receiving a positive response from advertisers and customers. Our concept is established in over 1,250 pharmacies, reaching 2 million impressions per day. We are looking forward to further expanding the number of pharmacies and advertisers in Europe.”\\n\\n“iDKLIC has built a successful model for serving European pharmacy customers,” said Kevin Carbone, CEO of PRN. “With access to the technology, operational expertise and investment capital of PRN and STRATACACHE, iDKLIC can now deliver its proven value-added model to more pharmacy customers in more countries across Europe.  The acquisition will also give PRN access to a proven platform for serving independent pharmacies and regional drugstore chains in North America.”\\n\\nJean-Charles Figoni added: “At our end, we were fully aware that STRATACACHE would help us achieve our mission and realize our vision in a faster, more professional and integrated manner.”\\n\\nLearn more at <a href=\\"https://www.prn.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com</a> and <a href=\\"https://www.idklic.com/\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.idklic.com</a>.\\n\\n__About PRN, LLC__\\n\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit <a href=\\"https://www.prn.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prn.com</a>, follow them on Twitter <a href=\\"https://twitter.com/PRNllc\\" rel=\\"nofollow\\" target=\\"_blank\\">@PRNllc</a>, or like them on Facebook.\\n\\n__About iDKLIC__\\n\\niDKLIC is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDKLIC responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDKLIC will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit <a href=\\"www.idklic.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.idklic.com</a> follow them on LinkedIn, Twitter <a href=\\"https://twitter.com/iDklic\\" rel=\\"nofollow\\" target=\\"_blank\\"> @iDklic</a> or like them on Facebook.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5If0Wi1Jt2Hoby2jTJ1m1F","type":"Entry","createdAt":"2019-10-09T12:56:53.785Z","updatedAt":"2021-02-08T14:40:31.616Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Expands South with New Latin America-focused business unit – STRATACACHE LatAm"},"description":{"en-US":"DAYTON, Ohio, Oct. 12, 2017 – STRATACACHE today announced the launch of a new division, named STRATACACHE LatAm (STRATA LATAM), headquartered in Mexico City and focused on delivering scalable, fully managed digital media solutions to the Latin American (LATAM) and Caribbean markets. STRATA LATAM will engage large organizations seeking to use rich media, interactive audience and customer experiences to grow their market share. By leveraging the expertise, tools and support of the STRATACACHE family of digital solutions companies, STRATA LATAM will address the needs of the region, which has seen significant opportunity for growth and success.\\n\\nPrincipal segments of focus – under the direction of Federico Escobar, General Manager, and Antonio Naranjo, VP of Business Development – will be retail, financial services, entertainment and sports venues. “STRATA LATAM can immediately engage with the region’s largest brands, driving our initiatives forward in Mexico and Latin America. With a team of industry veterans supported by the global reach and technology depth of STRATACACHE, STRATA LATAM is building a team to support the specific requirements and influences of the regional market,” said Ken Boyle, STRATACACHE SVP of Strategic Operations, who will oversee STRATA LATAM’s alignment of sales, services and marketing to meet the region’s needs.\\n\\nSTRATA LATAM has a direct-client management engagement strategy while leveraging the long standing regional partner channel of Scala – a STRATACACHE owned company with the industry’s largest global partner network – to empower product delivery and localized service fulfillment.\\n\\n“As digital communications continue to evolve to deliver significant business value for brands, the ability to deliver positive financial results is what clients require,” said Chris Riegel, STRATACACHE and Scala CEO. “We have a long history of driving in-store digital success for many of the largest global brands, and STRATA LATAM will have access to the full spectrum of technology, products, category expertise and multi-language support along with the financial resources needed to deliver cost effective business models for a client’s global deployment demands.”\\n\\nSTRATA LATAM is located at Polanco in Mexico City and can be reached by email at infostratalatam@stratacache.com.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Bg9VQM07jxogzAkrv7xpY","type":"Entry","createdAt":"2019-10-09T12:47:22.157Z","updatedAt":"2021-02-08T14:37:24.364Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEAnnouncesManishKumar"},"description":{"en-US":"DAYTON, Ohio, Jan. 3, 2018 /PRNewswire/ — STRATACACHE today announced that Manish Kumar is joining STRATACACHE Capital as Vice President, Investments – Asia Pacific, moving on from his previous role spearheading STRATACACHE digital solutions sales and operations in India. STRATACACHE Capital, based out of the UK and managed by Dirk Huelsermann, is a recently formed division that leads strategic deal discovery and review on a global scale. Manish will contribute his skills of accessing and executing business opportunities and customer acquisitions, driving the success and adoption of STRATACACHE digital audience engagement strategy growth throughout the Asia Pacific region.\\n\\nManish first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India. Manish will aid in STRATACACHE Capital’s deal discovery, which actively reviews more than 400 deals per year in the digital signage, mobile, display, media and digital-out-of-home space and has made 14 acquisitions in the past 18 years.\\n\\n“Manish leads with a consultative approach and, combined with exceptional communication skills, understands the need to keep customers at the forefront of every decision made,” said Chris Riegel, CEO of the STRATACACHE family of digital solutions companies. “STRATACACHE is confident that Manish can add to the culture of success and continue to grow STRATACACHE Capital’s footprint and reputation within the Asia Pacific region.”\\n\\nPossessing a Masters of Project Management and Master of Technology Management degree from the Australian National University with an MBA in Marketing, Manish has had an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was vice president at ContentKeeper Technologies, a global leader in innovative, enterprise Internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\nLearn more at https://stratacachecapital.com.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM –  by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitterr <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on  <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\nSOURCE STRATACACHE\\n\\nRelated Links\\nhttp://www.stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1bpMoNn6RK21HTmsGhHI5C","type":"Entry","createdAt":"2019-10-09T13:10:43.733Z","updatedAt":"2021-02-08T14:14:10.828Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_Scala to Bring Immersive Store Environment and In-store Analytics to ISE 2018"},"title":{"en-US":"Scala to Bring Immersive Store Environment and In-store Analytics to ISE 2018"},"description":{"en-US":"New Scala hardware for media acceleration and reliable deployment will also be on display\\n\\nSITTARD, The Netherlands—1 February 2018—Scala announced it is demonstrating interactive shopper solutions at Integrated Systems Europe 2018, while capturing and displaying retail solution interactions and analytics in real time, a key part in creating memorable, personal experiences. The booth itself has been transformed into a store environment, showing innovation teams how using marketing technology, sensors and artificial intelligence directly improve audience engagement. Additionally, new Scala hardware will be on display for the first time in Europe — Scala media players and Scala Content Accelerator — devices that ensure reliable, timely delivery of rich media experiences, rounding out Scala’s full digital signage suite. Scala, part of the STRATACACHE family of digital media/ad tech companies, can be found in booth 8-E160 for discussions on how the combined knowledge and technology from the STRATACACHE family can exceed the needs of digital projects of any size or scope.\\n\\nIn Scala’s booth 8-E160 at ISE 2018, being held 6-9 February in Amsterdam, visitors will find solutions including: \\n\\n__Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and brand story by interacting with the apparel, which triggers embedded sensors to display detailed information on a nearby screen.\\n\\n__Electronics Razer:__ This interactive experience, featuring high-performance Razer gaming mice, highlights guided selling strategies for high end speciality products. Shoppers control the product discovery process, either by filtering choices or building their personal search criteria, to learn more about the features and compare multiple gaming mice.\\n\\n__Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n\\n__Wellness:__ Our in-aisle wellness kiosk provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n\\n__Beauty:__ Transform the in-store experience with an engaging, interactive solution that guides shoppers through the product selection process while creating new sales opportunities. Touching an interactive display mirror triggers a series of questions about the shopper’s personal skin type and preferences, ultimately displaying a list of curated recommendations that best fit their skincare needs. Shoppers can also lift products from the display shelf which triggers the screen to update with detailed information. Lifting a second product helps the shopper compare the products and, when an upsell opportunity exists, triggers content to promote the higher-margin item.\\n\\n__Grocery:__ Improve store operations and optimize pricing in a high-volume retail environment. This solution allows store managers to use a tablet to monitor and manage store products via inventory database integration or set minimum or maximum price limits. When alerted to low or expiring stock, the price can be instantly, easily adjusted directly from the tablet, promoting faster sales and reduced food waste while mitigating revenue loss.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights the company’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. “Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,” said Chris Riegel, CEO of Scala and STRATACACHE. “In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data — better serving their shoppers through relevant personalization.”\\n\\nAdditionally, Harry Horn, VP of Marketing/GM EMEA, will present on how a high touch experience helps shoppers to make better buying decisions, using in-store marketing technology for smarter signage and engagement. Harry’s presentation takes place 6 February at 15:00 CET at stand 13-N110 as part of the Flashtrack. Visit www.scala.com/ISE-2018 for details."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fghuq2MmkRO8tOROb88Lo","type":"Entry","createdAt":"2019-10-09T12:40:12.854Z","updatedAt":"2021-02-08T14:11:26.003Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Acquisition of X2O Media from Barco"},"title":{"en-US":"STRATACACHE Announces Acquisition of X2O Media from Barco"},"description":{"en-US":"DAYTON, Ohio, March 28, 2018 – STRATACACHE today announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.\\n\\nAfter its acquisition in 2014, X2O became part of Barco’s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon and Fox News. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada. The sale will be closed at the end of March 2018.\\n\\n“With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets,” says Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies. “The X2O software platform versatility and its capability to address any display — be it fixed or mobile — will prove to be an important asset. This complementary technology will help us to further build on our core competencies in the ever-expanding digital display and data visualization marketplace.”\\n\\nDirk Huelsermann, managing partner of STRATACACHE Capital, who lead the acquisition said, “The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.”\\n\\n“The decision to divest X2O Media comes after a careful evaluation of its profitability and growth opportunities,” says Jan De Witte, Barco’s CEO. As digital signage is no longer a strategic focus for Barco, we are convinced that selling X2O to a major player like STRATACACHE will provide the company with the focus and contacts it needs to reach the next level of global scale and success.”\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About Barco__\\nBarco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.\\nFor more information, visit us on www.barco.com, follow us on Twiter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco)."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1TG2715V7ZgaiTTv3Ur0bk","type":"Entry","createdAt":"2019-10-09T12:44:48.815Z","updatedAt":"2021-02-08T14:03:15.288Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratachace_Posts_Press Release_STRATACACHE Demonstrating Marketing Technology That Transforms Visual Merchandising at GlobalShop 2018"},"title":{"en-US":"STRATACACHE Demonstrating Marketing Technology That Transforms Visual Merchandising at GlobalShop 2018"},"description":{"en-US":"DAYTON, OH—March 22, 2018—The STRATACACHE family of digital media/marketing technology companies is bringing its next generation store environment booth to GlobalShop 2018, demonstrating the power of using technology for shopper engagement and visual merchandising. Booth experiences will show retailers how marketing technology improves every aspect of retail engagement, encouraging shopper interaction while using in-store marketing analytics to measure success. Each experience is represented in unique “departments” throughout the booth, with a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. STRATACACHE is in booth 2444 at GlobalShop, being held March 27-29 in Chicago.\\n\\nSTRATACACHE’s in-store retail analytics platform will also be used in the booth, displaying data gathered from interactions with the solutions on display. The real-time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems, allowing retailers to build a 360 degree view of shoppers, linking online interests to in-store behavior.\\n\\nHighlighted solutions in booth 2444 include:\\nOutdoor Digital Displays: High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n\\nCafe: Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n\\nFashion: As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about the quality and story by interacting with the apparel, triggering sensors embedded in the clothing.\\n\\nWellness: Our in-aisle wellness kiosk provides shoppers with a simple, convenient way to navigate the cough, cold & flu aisle – and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results. Individual product pages display detailed medication information and give shoppers the option to receive a product photo and savings offer via text message.\\n\\nAutomotive: Finding the correct accessory, part or attachment for a product in an aisle full of choices can be a challenge for shoppers, especially those who aren’t equipped with the knowledge to assist themselves. This solution makes it easy to identify and locate the correct automotive part to fit the needs of the shopper’s specific vehicle by combining audience intelligence with guided selling.\\n\\nCustomer Insights: Enhance and personalize the customer experience by learning more about your shoppers’ preferences and behaviors. Analytics dashboards of the solutions running on the show floor are displayed and updated in real time. Information such as session time, most popular product and upsell conversions give valuable insight into the success of your store’s operations, marketing and customer experience.\\n\\nFor more information visit www.stratacache.com/global-shop-2018/.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or Liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UHeSYgV2eEgv9myXqs7AQ","type":"Entry","createdAt":"2019-10-09T12:32:59.912Z","updatedAt":"2021-02-08T14:01:15.085Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHE Promotes Manish Kumar to Senior Vice President and Managing Director of Asia­-Pacific Operations"},"title":{"en-US":"STRATACACHE Promotes Manish Kumar to Senior Vice President and Managing Director of Asia­-Pacific Operations"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7u39chPwwpcNAXWKB11a9V"}}},"description":{"en-US":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\nFor media inquiries please contact Andrea Poley at andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"YkW190a4r7NdEfGYc5WY0","type":"Entry","createdAt":"2019-10-09T12:34:40.290Z","updatedAt":"2021-02-08T13:30:52.617Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Promotes David Goss to New Role as Special Advisor to the Board of STRATACACHE and Scala"},"title":{"en-US":"STRATACACHE Promotes David Goss to New Role as Special Advisor to the Board of STRATACACHE and Scala"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7DXnwp6obBI7g4wAVWNibU"}}},"description":{"en-US":"Goss is Moving from His Previous Position as Director, Asia-Pacific\\n\\nDAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.\\n\\n“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.\\n\\n“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new role, David will expand that insight into advising leadership on strategic business actions at a global scale.”\\n\\nAs board advisor, Goss will have increased influence on the overarching activities of the STRATACACHE and Scala brands, helping the board align them with near- and long-term company objectives. Goss is based out of Adelaide, Australia.\\n\\nThe Board of Directors comprises six members holding leadership roles in the STRATACACHE family of companies: Chris Riegel, CEO of STRATACACHE companies; Kevin McGree, CFO of STRATACACHE; Kevin Carbone, CEO of PRN; Cameron Waldie, President of Carmanah Signs; and Gerard Bucas, former CEO of Scala and Scala board member since 2001.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or liking us on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"105dTeTLJFrDGK3dPHx3rb","type":"Entry","createdAt":"2019-10-09T12:31:54.693Z","updatedAt":"2021-02-08T13:22:02.659Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEAnnouncesDirkHuelsermanntoServeasDSFEuropeChairmanEmeritus"},"title":{"en-US":"STRATACACHE Announces Dirk Huelsermann to Serve as DSF Europe Chairman Emeritus"},"description":{"en-US":"DAYTON, Ohio, May 8, 2018 – STRATACACHE is pleased to announce that Dirk Huelsermann will serve as a Chairman Emeritus of Digital Signage Federation (DSF) Europe, the European affiliate of the United States-based Digital Signage Federation, an independent not-for-profit trade organization serving the digital signage industry. Huelsermann is Managing Partner of STRATACACHE Capital, leading strategic deal discovery and review for STRATACACHE’s intelligent visual and consumer engagement solutions on a global scale.\\n\\n“With this announcement, the aim is to help rejuvenate DSF Europe and continue to build a solid foundation that works on behalf of our members. The affiliation with the DSF will allow us to offer our members additional educational and professional development opportunities,” said Huelsermann.\\n\\nHuelsermann founded and has chaired the DSF Europe organization since 2008. Last year, he joined STRATACACHE Capital which he leads from the London office. He studied at the London Business School, majoring in finance, before moving on to assume various senior management functions at major multinational company groups and investment banks. He has more than 15 years of investment experience, mainly in the venture capital field, and has an investing focus in digital media, including ad-tech and video platforms, as well as digital signage, display and retail technology.\\n\\nAccompanying this announcement, Huelsermann named two newly elected roles for DSF Europe. The new President of DSF Europe will be Simon Jackson, Vice President, Strategic & Vertical Sales EMEA, NEC Display Solutions. The new Vice President of DSF Europe will be Leif Liljebrunn, President and CEO of ZetaDisplay AB.\\n\\nAlthough supported and endorsed by the US-based DSF, the DSF Europe operates independently, focusing on issues specific to the European market and receive access to information and discounts for professional development.\\n\\nIn the US-based DSF organization, Spencer Graham, business development manager for higher education for Real Digital Media, a STRATACACHE company, currently serves as Vice Chairman. Ken Goldberg, also of Real Digital Media, formerly served as DSF Chair.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3w1mxJZriEFNiYRIlUQBvn","type":"Entry","createdAt":"2019-10-09T12:30:27.299Z","updatedAt":"2021-02-08T13:18:27.877Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Optika Display Captivate Series to Debut at InfoComm 2018"},"title":{"en-US":"STRATACACHE Announces Optika Display Captivate Series to Debut at InfoComm 2018"},"description":{"en-US":"The High Precision Interactive Touch Wall is Featured in Baanto International’s Booth\\n\\nDayton, OH, June 06, 2018 — Optika Display, leaders in the LCD enhancement market, will represent the STRATACACHE family of intelligent digital signage/marketing technology companies at InfoComm 2018, unveiling their new Captivate Series, a cutting-edge touch video wall for team collaboration at InfoComm 2018. Optika’s optically bonded video wall is a sleek and seamless experience that utilizes ShadowSenseTM touch technology, developed by series co-developers Baanto International, to provide users with a fast, accurate and interactive solution. The latest addition to the Optika Display product line up, the Captivate Series, will be on display in booth N2222 by Baanto International during InfoComm, being held June 6-8 in Las Vegas.\\n\\nOptika solutions will be featured alongside their partners’ most innovative products in the following booths:\\nBaanto International (Booth N2222) – Optika, for the first time, will be showcasing a 153” touch video wall as part of the Captivate Series. Through the collaboration with Baanto International and their ShadowSense TM touch technology, the Captivate Series high performance touch video wall promotes simple and slim integration with a completely flush, optically clear surface enabling true edge-to-edge interaction, complete with a narrow bezel allowing it to fit into any environment.\\n\\nFlatFrog (Booth N2614) – Optika’s 65” optically bonded display works seamlessly with FlatFrog’s state-of-the-art InGlassTM technology. The InGlass technology offers a unique combination of multi-touch-pen and glove and over 1000 pressure levels on an ultra-thin edge-to-edge design, making it the perfect solution for team collaborating in every setting.\\n\\nSalamander Designs (Booth N1516) – Optika Collaborate Series 55” and 85” displays will be showcased using Salamander Designs premium on-wall mounting solutions. Optika partnered with Salamander Designs to ensure that even the largest touch screen displays stay securely in place.\\n\\nLearn more about Optika’s new Captivate Series at www.optikadisplay.com/captivate.\\n\\n__About Optika Display__\\nOptika Display, a part of the STRATACACHE family of companies, is an industry leader for corporate communications and higher education in the LCD enhancement market. Experts in optical bonding, Optika Display’s foundation is built on high performance and innovative flush edge-to-edge designs for a selection of true multi-touch solutions available in a variety of configurations. Optika Display’s technology is engineered, designed and built Dayton Ohio. Visit www.optikadisplay.com to learn more.\\n\\n__About Baanto__\\nBaanto International Ltd is a leading provider of performance driven interactive touch screen solutions. The highly innovative Baanto products continue to raise the bar for large display solutions by increasing customer interaction and engagement.  Experts in multi-touch technology, Baanto’s ShadowSense optical position sensing technology is perfect for any group collaboration setting. Baanto International has both direct and partner presence in North America, South America, Europe, Asia and Australia, enabling it to provide customers with unrivaled technical and sales support worldwide. Visit www.baanto.com to learn more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3UzmvQWrqAKbZ0RYYT2n2g","type":"Entry","createdAt":"2019-10-09T12:29:14.114Z","updatedAt":"2021-02-08T13:06:07.775Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Marketing Technology on Display at The Retail Asia Expo in Hong Kong"},"title":{"en-US":"STRATACACHE Marketing Technology on Display at The Retail Asia Expo in Hong Kong"},"description":{"en-US":"DAYTON, OH — 7 June 2018 — The STRATACACHE family of digital media/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth — interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region’s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.\\n\\n“This year at Retail Asia Expo, we’re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,” said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. “Scala has a long history of success in digital signage networks in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE’s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.”\\n\\nWalkbase, STRATACACHE’s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors’ interactions with the solutions on display.\\n\\nHighlighted solutions in booth B01 include:\\nScala-branded hardware solutions – Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our Scala Content Accelerator multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\nDigital menu boards and ordering kiosks – Ordering is fun and convenient with our interactive café solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer’s own photo appears on large format digital displays.\\n\\nLIFT upsell activation platform – LIFT’s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n\\nShopping mall wayfinder — Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.\\n\\nAdditional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.\\n\\nLearn more about these retail solutions and more at www.stratacache.com and www.scala.com.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4lemeUjQyugkLvjeqv3AGb","type":"Entry","createdAt":"2019-10-08T13:25:28.507Z","updatedAt":"2021-02-08T13:04:08.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Announces Acquisition of Digital Signage System Integration Company Sys-Teams"},"description":{"en-US":"DAYTON, OH, US—12 November 2018—STRATACACHE announces the acquisition of Sys-Teams, a UK-based company specializing in delivering comprehensive installation, integration and field service solutions to notable global brands’ digital signage and digital retail experiences. The STRATACACHE family of marketing technology companies is a full solution provider of large-scale networks of interactive, intelligent audience and shopper engagement experiences and analytics.\\n\\nWith this acquisition, led by STRATACACHE Capital Managing Partner Dirk Huelsermann, STRATACACHE further enhances its global solution and service delivery footprint, adding the experienced 35-person Sys-Team team of technicians, engineers and installers to the current 750 employees in the STRATACACHE family. Sys-Teams has focused their projects in the UK and EU and, under STRATACACHE, will expand to a broader reach across Europe, the Middle East and Africa beginning with Germany and the Benelux region, which have significant potential for short term growth in smart digital signage projects.\\n\\n“This acquisition marks another milestone in STRATACACHE’s aggressive expansion strategy,” said Huelsermann. “With the addition of Sys-Teams, STRATACACHE further enhances the ability to serve as a worldwide solution provider, adding significant field services in the EU — a complement to current services in the Americas and Asia-Pacific region, including India, China and Australia. We’re fully prepared to lead global brands who are seeking to improve their retail customer experience.”\\n\\nOf STRATACACHE’s 18 acquisitions in the past 15 years, this is the second major acquisition led by STRATACACHE Capital — a division that leads strategic deal discovery and acquisition on a global scale — since the creation of the division in November 2017. Huelsermann’s team actively reviews more than 400 deals per year and advises on investments that expand or complement STRATACACHE’s full portfolio of intelligent digital signage offerings, including software, hardware, services and support.\\n\\n“We are delighted that after 17 years of digital signage system integration, Sys-Teams is joining the STRATACACHE family. We feel that this is a great opportunity for growth, evolving to meet the increasing project requirements and retail goals of our clients,” said Richard Evans and Campbell Newlands, founders of Sys-Teams.\\n\\nLearn more about STRATACACHE’s marketing technology at <a href=\\"https://www.stratacache.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com.</a>\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"p9ZmHaivf2KSDjL6nt36P","type":"Entry","createdAt":"2019-10-08T13:41:03.676Z","updatedAt":"2021-02-08T13:02:03.998Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE to Display Advanced Marketing Technology Driving Retail Transformation at DSE 2019"},"description":{"en-US":"DAYTON, OH, US—March 21, 2019—STRATACACHE will display next generation marketing technology to drive retail and consumer engagement transformation in booth #2800 at Digital Signage Expo (DSE) 2019. Featuring technology, professional services and digital signage expertise found across the STRATACACHE family of companies, we will demonstrate cross-industry interactive experiences including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. Our marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s retail-focused smarter signage solutions. STRATACACHE is in booth #2800 at DSE 2019, being held March 27-28 in Las Vegas.\\n\\n“We’re looking to have strategic conversations that focus on transformative engagement in the physical space. Every STRATACACHE digital sign can be a sensor that adds insight and helps your business move the needle,” said Chris Riegel, CEO of STRATACACHE. “Since the last DSE, we’ve added new companies, expertise and an array of technology to our full solution offering. Through these partnerships with major brands, we match the vision with the strategy, experience and delivery capability to ensure success.”\\n\\nBooth highlights include:\\n__Real-time engagement and operations dashboards:__\\nAn extensive display of dashboards, showing deep audience and operational insights tied to each interactive experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\nVirtual reality demonstrations, powered by <a href=\\"https://www.nvidia.com/en-us/design-visualization/technologies/holodeck/\\" rel=\\"nofollow\\" target=\\"_blank\\">NVIDIA Holodeck technology</a>, will run continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\nDaily Transformation Talks, featuring 15-minute presentations from marketing technology experts across the STRATACACHE family, will also be featured in the theater. The topics span a full range of deep knowledge about the digital signage industry as well as emerging technology, including the manufacturing side of digital signage and implementing cross-industry interactive solutions and experiences into all verticals.\\n\\n__STRATACACHE family-branded hardware:__\\nSTRATACACHE’s in-house hardware solutions are on display including a full range of media players, tablets and content acceleration solutions. The five full-feature media players powering our booth are engineered for performance, stability and capability to suit every need. Our own all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 32 inches. Content Accelerator optimizes digital signage experiences by guaranteeing reliable, timely delivery of content to digital signage players.\\n\\n__Cross-industry Interactive Solutions__ show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling. Personalization at Scale—The advent of artificial intelligence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAutomation—STRATACACHE has created a QSR-focused ordering queue solution, featuring our own all-in-one touch screen tablets which streamlines the ordering process with customer-facing tablets in a range of sizes, from 11.5 to 32 inches. Order automation ensures accuracy while freeing up associates for other tasks including guest experience. An additional associate-facing tablet helps with order preparation and customer interaction.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nCustomer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a QSR environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting meal order details and loyalty point reminders during dwell time.\\n\\nSee full details, including the two-day Transformation Talks schedule, at www.stratacache.com/DSE-2019/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1SVCYrdzOg9G0IgvE6DDrD","type":"Entry","createdAt":"2020-11-30T13:20:04.283Z","updatedAt":"2021-02-08T12:55:53.474Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHESolutionsatNACS2019"},"description":{"en-US":"DAYTON, OH, US—October 1, 2019—STRATACACHE will showcase the latest retail marketing technology focused on delivering convenience store transformation — including deep customer analytics and exceptional shopper experiences — at this year’s National Association of Convenience Stores (NACS) Show 2019. The STRATACACHE family of companies will have technology and experts on hand to discuss innovative shopper engagement and marketing technology digital solutions in STRATACACHE __booth #3540__ at the event, being held October 2–4 in Atlanta.\\n\\n__Solutions on display in STRATACACHE booth #3540 include:__\\n__Primasee Digital Displays:__ Our patented Primasee solution for c-stores provides a variety of translucent and opaque LCD digital displays that can be embedded within cold vaults and stand-alone glass door fixtures. This turn-key solution allows retailers and brands to engage with shoppers by attracting attention and inspiring impulse purchases.  On display at NACS Show 2019, digital displays feature vibrant videos and animations, LTOs and promotions and relevant product information based off of secure analytics gathered from customer interaction with the solution.\\n\\n__Digital Menu Boards:__ Generate higher impact and deeper engagement with enticing food imagery and eye-catching video promotions – serving up a rich selection of digital content to influence customers as they make purchase decisions. STRATACACHE’s solution also features ordering and queuing options providing a dynamic platform to decrease wait time, cross-sell/up-sell and enhance the overall dining experience.\\n\\n__Walkbase Analytics:__ Make data-driven decisions and adapt for best in-store sales performance and loyalty. By utilizing precise store-by-store metrics retailers are able to understand patterns and adjust accordingly. Walkbase Analytics aggregates data from Wi-Fi, Bluetooth beacons and other in-store sensor technology into actionable insights.\\n\\nLearn more and schedule a booth/media tour at [www.stratacache.com](https://www.stratacache.com/nacs-2019/).\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.1 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https:/https://https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1loL7HW9uzIcGmeWtIK0Lu","type":"Entry","createdAt":"2020-11-30T14:19:14.799Z","updatedAt":"2021-02-08T12:42:52.019Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEtoDemonstrateSmartStorestoLevelthePlayingFieldwithOnlineCompetitionatNRF2020"},"title":{"en-US":"STRATACACHE to Demonstrate Smart Stores to Level the Playing Field with Online Competition at NRF 2020: Retail’s Big Show"},"description":{"en-US":"DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, delivering retail experience transformation and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York.\\n\\nSTRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n\\n“By analyzing consumer action, a modern retailer can level the playing field with online competition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”\\n\\nBooth demonstrations and discussions will include:\\n\\n- Delivering an interactive shopping in the store\\n- Personalized end-to-end shopping experiences\\n- Understanding floor operations and customer behavior\\n- Interactive product discovery and ad network monetization   solutions\\n- Strategies to increase sales and reduce labor and           material waste\\n- Innovative, automated queuing and pick-up\\n\\nAn in-booth theater will feature:\\n\\nDaily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.\\n\\nLive Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts.\\n\\n__John Batchelor Show, January 13 at 1 p.m.:__ Veteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m.__ and 3 p.m.: In the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters ... and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.\\n\\n__Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:__ Dedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.\\n\\nGet full details on STRATACACHE’s NRF booth at [www.stratacache.com/NRF-2020](https://www.stratacache.com/NRF-2020/).\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"13VkYnnMYPLSIYTcifBqs8","type":"Entry","createdAt":"2020-11-30T15:24:55.230Z","updatedAt":"2021-02-08T12:39:38.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_ScalaAnnouncesMarketingTechnology"},"title":{"en-US":"Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020"},"description":{"en-US":"Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software\\n\\nSITTARD, Netherlands—7 February 2020—Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at “the largest AV and systems integration show in the world,” Integrated Systems Europe (ISE) 2020. Solutions from Scala’s full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be modernized and messaging personalized on any display, to deliver exceptional consumer experiences. Scala, part of the STRATACACHE family of marketing technology companies, can be found in booth E160 in Hall 8 at ISE 2020, being held 11-14 February in Amsterdam, Netherlands.\\n\\nBooth highlights include:\\n\\n__Scala-branded hardware solutions__\\n\\n__Media players:__ Scala media players are featured in the booth, including single-, double- and quad-output players, designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences.\\n\\n__High-quality displays:__ In January 2020, STRATACACHE announced a partnership with BOE Technology Group, the global leader in the semiconductor display industry, to bring Scala-branded high-quality display to market, which “unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use” to market. Learn more about the partnership here.\\n\\n__Preview of cloud-based Scala Designer__ \\n\\nScala will preview a new cloud-based version of Scala Designer, a flexible, web-based composition and design tool that enables users to create beautiful and engaging digital signage experiences. The tool uses established workflow and usability patterns to distribute projects to a Scala Enterprise solution.\\n\\n__Shopper and store operations dashboards__\\n\\nExperts will show how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to optimize location-based messaging and deliver exceptional experiences. X2O Media will also demonstrate the power of real-time business intelligence on any screen in their own ISE booth G120 in Hall 11. Learn more here.\\n\\n\\"Scala offers not only a best-in-class content management software suite, we’re expanding our full solution offering by bringing all-in-one intelligent tablets to the marketplace, a direct response to a market need. Customers can combine high-performance computing with a slim design to deliver interactive retail experiences. The tablets deliver commercial-grade reliability for applications such as digital signage, self-service kiosks and interactive guided selling,\\" says Harry Horn, General Manager EMEA at Scala. \\"Next to that we now are providing an extensive range of Scala-branded digital displays, providing high quality playback with unmatched optical clarity in a variety of sizes. The displays are designed with a slim bezel, commercial-grade durability in any environment and extended lifecycle products for commercial 24x7 always-on use. Our software, hardware, tablets, displays and professional services and support are meeting the continually evolving needs of our global clients from innovative brands, retailers, banks, large corporate communications networks and partners.\\"\\n\\nTo learn more about the Scala booth, including retail store-focused shopping concepts, visit [www.scala.com/en/events/ise-2020/](https://www.scala.com/en/events/ise-2020/).\\n\\n__About Scala__\\n\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at<a href=\\"https://www.scala.com\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.scala.com</a>, on Twitter <a href=\\"https://twitter.com/scalainc\\" rel=\\"nofollow\\" target=\\"_blank\\"> @ScalaInc</a> or on  <a href=\\"https://www.facebook.com/scala\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__Media Contact:__\\n\\nAndrea Poley, Global Communications Manager - STRATACACHE brands andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4qz36bBy7eIG9crTgjeBTD","type":"Entry","createdAt":"2019-10-09T12:58:10.257Z","updatedAt":"2021-02-08T12:22:45.788Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEContinuesGrowthwithAcquisitionofWalkbase"},"title":{"en-US":"STRATACACHE Continues Growth with Acquisition of Walkbase"},"description":{"en-US":"Groundbreaking Mobile Analytics and Mobile Advertising Company Complements STRATACACHE’s Shopper Engagement Portfolio DAYTON, Ohio, Sept. 27, 2017– STRATACACHE today announced it has added Walkbase to its family of complementary digital media/ad tech solution companies, expanding their industry leading global footprint of scalable, high­ performance marketing technologies. Walkbase, based out of Finland, is a pioneer in highly advanced in­-store marketing and analytics for smartphones and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their rea­timl e software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence­ based mobile ad targeting systems. Walkbase’s world­ class solution directly aligns with the STRATACACHE customer experience strategy – helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.\\n\\nThe Walkbase solution uses existing in­-store technology – such as Wi­Fi enabled devices and access points, digital signs, sensors and beacons – to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via the digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.\\n\\n“The holy grail of advertising for our retail clients is tying a mobile persona to a buying history and making that actionable in store via digital signage and mobile engagement. This 360-degree view of the customer – linking online interests to in­-store behavior – is what makes Walkbase so valuable,” said Chris Riegel, CEO of STRATACACHE. “I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in­-store behavior at the point of decision.”\\n\\nDeep behavioral insights tied to online identity and in-­store transactions allow retailers to use the STRATACACHE platform to create experiences that engage customers via any device they choose, such as a digital sign, tablet or smartphone. They can then target relevant messaging based on the customer’s persona. Further, utilizing Walkbase’s robust, modular analytics dashboard and advanced artificial intelligence algorithms, retailers and marketers can confidently automate highly targeted messaging in real time.\\n\\n“The fit between Walkbase and STRATACACHE could not be better culturally, as well as the alignment of our complementary technologies and meeting customer goals,” said Tuomas Wuoti, Walkbase CEO, commenting on the core team’s excitement at joining STRATACACHE. “We believe it is the perfect platform to take the Walkbase technology and offering to the next level of global scale.”\\n\\nWalkbase will continue to operate as a business unit within STRATACACHE with API interfaces to all key STRATACACHE products. STRATACACHE will demonstrate the Walkbase technology for the first time in January 2018 at the National Retail Federation trade show (NRF’s BIG Show), being held in New York, January 14-16.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, following us on Twitter <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or liking us on<a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Ly8psiVnhqwDBY7tNyrLk","type":"Entry","createdAt":"2020-11-30T15:09:40.874Z","updatedAt":"2021-02-08T10:41:04.726Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEPartnerswithGlobalSemiconductorDisplayIndustryLeaderBOE"},"title":{"en-US":"STRATACACHE Partners with Global Semiconductor Display Industry Leader BOE for Full Line of LCD Displays"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4bOk1Z9Ix13aEsVqpSnXqN"}}},"description":{"en-US":"DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base.\\n\\nVia an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use.  STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the retail, quick-service restaurant, transportation, finance and hospitality sectors.\\n\\n“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.”\\n\\n“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE.\\n\\nLearn more about STRATACACHE’s marketing technology solutions at www.stratacache.com.\\n\\nLearn more about BOE at <a href=\\"https://www.boe.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.boe.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__Media Contacts:__\\nSingapore:\\nSTRATACACHE APAC HQ, Esther Chew, echew@stratacache.com\\nJapan:\\nSCALA K.K., Yasuhiro Wakamatsu, hiro.wakamatsu@scala.com, +81-3-6417-9645"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6kJbBbCkEqnD7rq2292IKj","type":"Entry","createdAt":"2020-11-30T15:33:35.251Z","updatedAt":"2021-02-08T10:29:32.720Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_PRNAnnouncesiDKlicOpening"},"title":{"en-US":"PRN Announces iDKlic Opening Belgium-Based Pharmacy Retailer Showroom"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3avh9PFdKn8IezwvOu2oH6"}}},"description":{"en-US":"The showroom will demonstrate the value of next generation in-store marketing technology for retail pharmacy visitors\\n\\nSan Francisco—February X, 2020—PRN today announced that iDKlic, part of the PRN Health division and the leader in scaled digital marketing solutions for retail pharmacies across Europe, is opening a new “Pharmacy Retailer Digital Center of Excellence” located in Brussels, Belgium. The center, designed to simulate a realistic pharmacy environment, rethinks healthcare retail customer experiences and demonstrates the value of next generation in-store marketing technology for pharmacists, pharma brands and consumers. PRN and iDKlic are part of the global STRATACACHE family of marketing technology companies.\\n\\nThe showroom features best-in-class scalable digital technology designed to enhance physical pharmacies and health and wellness stores. A showroom visitor can experience in-store digital solutions that span the entire shopper journey such as: large-format digital window displays that draw shoppers into the space by highlighting data-driven daily offers and specials; lift and learn fixtures designed to support product discovery and comparison; and interactive symptom-checker kiosks that recommend cold and flu products with patient symptoms.\\n\\n“We set out to simulate a truly smart store, showing how digital technology can transform traditional pharmacies into Pharmacy 3.0 — generating more traffic, offering better guidance for customers, connecting the physical store to digital and mobile, and using interactivity to personalize the shopper experience,” states Jean-Charles Figoni, Founder and CEO of iDKlic.\\n\\nKevin Carbone, CEO of PRN Health, added, “What’s most exciting is that iDklic has assembled advanced digital marketing solutions that address all key market trends and enhance the entire customer journey. Their Pharmacy Retailer Digital Center of Excellence shows how intelligent visual display can impact sales and engagement at every step in the pharmacy shopper journey, even down to understanding operations and customer behavior through STRATACACHE’s proprietary Walkbase in-store analytics platform. It’s truly state-of-the-art.”\\n\\nLearn more about iDklic at <a href=\\"https:// www.idklic.com\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.idklic.com</a> and PRN Health at <a href=\\"https://www.prnhealth.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.prnhealth.com</a>.\\n\\n__About iDklic, a PRN Health company__\\n\\nWith deployed solutions in over 1,500 pharmacies across Europe, iDklic is a leader in creating and scaling next generation digital experiences for leading health care retailers. iDklic’s proprietary digital experiences address today’s shopper needs – improving the shopping experience, increasing brand awareness, and lifting product sales.  Founded in 2006 by Jean-Charles Figoni and Miriam Taub, iDklic is a PRN Health company based in Brussels, Belgium.\\n\\n__About PRN Health, a STRATACACHE company__\\n\\nPRN Health delivers personalized in-store digital shopper solutions for wellness retailers and brands. Our solutions and services improve compliance scores, drive in-store conversion, and support shopper well-being. With PRN Health, pharmacy shoppers, retailers and suppliers receive an engaging in-store experience backed by deep customer insights.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"XEjEUSYwmFCQDjJoMaMdN","type":"Entry","createdAt":"2020-11-30T15:49:19.372Z","updatedAt":"2021-02-08T10:22:30.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_X2OMediaPartnerswithFutureDJs"},"title":{"en-US":"X2O Media Partners with FutureDJs to Deliver Immersive  Remote Learning Experiences"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"wChh0qzt9TTigJ4oi2kKg"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7tpRdwPaMdB7pBLLzy5jfY"}}]},"description":{"en-US":"Montréal—April 7, 2020—X2O Media today announced a global partnership with pioneering music education company FutureDJs to deliver an immersive remote learning experience. X2O Media, part of the STRATACACHE family of marketing technology companies, and FutureDJs will make world class music education widely accessible globally, all powered by X2O Media’s virtual classroom technology.\\n\\nFutureDJs are providing a dynamic way to support teaching music, making music education globally accessible with their Virtuoso classroom, built on top of the core <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a>, a next generation immersive remote learning solution. Partnering with X2O Media for the technology to bring advanced remote learning experiences, FutureDJs have now found a dynamic way to bridge the knowledge gap, support the teaching of music and reshape music education across the world.\\n\\nThe <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a> offers an unparalleled experience similar to that of in-classroom participants. The scalable solution enables up to 120 remote participants to appear at one time on avatar displays with directional audio and dedicated cameras. FutureDJs’ students will be able to learn from world class teachers and professional DJs either face-to-face or remotely, making learning accessible to everyone, wherever they are in the world.\\n\\n“With DJ decks, MC’ing and electronic music all now recognized as part of the National Curriculum in the United Kingdom, we have been preparing to launch our Virtuoso classroom to reimagine the classroom of the future, and that future is now. Our industry has been turned upside down. Artists, DJs, musicians and visiting music teachers globally are suddenly without work and questioning the future,” Austen Smart, CEO of FutureDJs said. “We stand by our school tutors even when schools close, because we believe there is a bright future for music education. Through our partnership with X2O Media, music educators can share their expertise to a broader audience, and students will be able to access the very best talent where conventional educational resources are clearly limited.”\\n\\nFrom working with a community of tutors in schools around the country, to having the flexibility and scale of the X2O Virtual Classroom, FutureDJs will deliver a dynamic learning experience which enables opportunities for world class musicians, DJs and teachers to teach and to engage with fans and students in a whole new, immersive way.\\n\\n“The FutureDJs project is a brilliant and well deserving use of our technology. While we are incredibly lucky to be deploying transformative distance learning environments across the world, bringing these world class teaching experiences to children makes us very proud,” Robert Brinklow, X2O Media’s EMEA Sales Director said. “We have a number of exciting global projects and activities planned together over the next two years, including building the flagship studio in Manchester, UK, followed by another three Digital Learning Studios over the next two years. We are working to ensure the X2O Media solution offers as close to an in-classroom experience as possible.”\\n\\n__X2O Virtual Classroom__\\nThrough the <a href=\\"https://www.x2omedia.com/virtual-classroom?_ga=2.173711715.1549400351.1612771435-858892958.1609747334\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a>, all participants have a unique perspective during a session with a dedicated “seat” in the classroom, and with the directional audio the teacher can move around the room addressing individuals, so students have the experience of being “virtually together.” The X2O Virtual Classroom offers persistent sessions, making class content downloadable even once it has finished. The solution also offers a physical and virtual whiteboard, accessible by both teacher and participant, enabling and enhancing collaboration. There is also the ability to offer breakout sessions and split out into virtual working groups with the teacher able to move between groups as if the students are physically in the room.\\n\\nFind out more about the X2O Virtual Classroom and X2O Media’s full scope of unified communications solutions at <a href=\\"https://www.X2Omedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">X2Omedia.com</a>. Learn more about FutureDJs at<a href=\\"https://www.futuredjs.org/\\" rel=\\"nofollow\\" target=\\"_blank\\"> https://futuredjs.org/</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for higher education and corporate learning centers to build virtual classrooms as well as, solutions to provide emerging visual communications, and real-time data visualization. The award-winning X2O Platform brings advanced education opportunities to people across the globe. Remote students can experience and participate in everything that takes place in the live classroom. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"https://sales@x2omedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">sales@x2omedia.com</a> and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" rel=\\"nofollow\\" target=\\"_blank\\">Linkedin</a> and <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://www.linkedin.com/company/stratacache/\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn </a>and <a href=\\"https://twitter.com/X2Omedia\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>. \\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE apoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KJXZWlk1t6Ed5HeaaHq2W","type":"Entry","createdAt":"2020-12-01T07:04:29.819Z","updatedAt":"2021-02-08T10:11:16.235Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHELaunchesWalkbaseIntelliCount"},"title":{"en-US":"STRATACACHE Launches Walkbase IntelliCount Occupancy Management Technology"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1JqFRX4XJO3KP4SrrpLC68"}}},"description":{"en-US":"The solution is immediately available for clients across all STRATACACHE brands\\n\\nDAYTON, OH, US—May 13, 2020—STRATACACHE today announced the launch of Walkbase IntelliCount — an occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics and a mobile-friendly dashboard— in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. The technology has been field-proven for more than ten years, in thousands of locations, and is immediately available for clients across the STRATACACHE family of marketing technology companies including Scala, RDM, X2O Media and PRN.\\n\\n“Walkbase IntelliCount allows businesses such as retail stores, restaurants and transportation hubs to utilize and expand on the solution for improved customer experience beyond COVID-19 related distancing needs,” said Chris Riegel, CEO of STRATACACHE.\\n\\nBenefits of Walkbase IntelliCount include:\\n\\n- Precise occupancy measurement in real time through high-accuracy 3D sensors installed at the store entrances and exits\\n- Significant labor cost savings through automation and reallocation of staffing to customer experience and store operations tasks\\n- Easy-to-analyze data displayed in a web-based dashboard on any browser-enabled device including tablets, mobile or indoor and outdoor digital signs. Email or push notifications can provide staff and management with real-time alerts\\n- Scalable and privacy friendly, the solution collects no personally identifiable information\\n\\n“It’s important that retailers who are facing new, unfamiliar business operations challenges know that there are tools available that are mature, field proven and will optimize their customer experience while ensuring compliance and accuracy,” Riegel added. “Our teams globally are delivering new customer experience strategies, and we’re prepared to deploy Walkbase IntelliCount in the market.”\\n\\nBeyond occupancy management, the Walkbase IntelliCount solution can be expanded to further engage and inform shoppers and store employees:\\n\\n- Tied to customer- and employee-facing digital signs, communications are improved by displaying real-time wait updates, occupancy capacity and in-store safety procedures\\n- A more robust solution can include integrations with third party hardware and software such as automated entry/exit doors, queuing systems and existing operations dashboards\\n- Walkbase retail analytics platform gathers sensor-based data on in-store behaviors and patterns that gives retailers deep insights into how and where customers are spending time and money in the store\\n\\nLearn more about Walkbase IntelliCount and retail analytics at <a href=\\"https://www.walkbase.com/intellicount\\" rel=\\"nofollow\\" target=\\"_blank\\">walkbase.com/intellicount</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"81HFq9VY9CVbR0Vpy9cUo","type":"Entry","createdAt":"2020-12-01T07:24:04.860Z","updatedAt":"2021-02-08T10:04:53.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEAPACTeamawardedExcellenceoftheYearatLeFontiAwards"},"title":{"en-US":"STRATACACHE APAC Team awarded Excellence of the Year at Le Fonti Awards"},"description":{"en-US":"DAYTON, OH, US—June 16, 2020— STRATACACHE was awarded the prestigious Excellence of the Year Award, lauding the marketing technology company’s innovation and leadership, at the 10th annual Le Fonti Awards International. The Le Fonti Awards is a world-leading accolade that recognizes organizations that demonstrate corporate excellence in the fields of business innovation, leadership, technological achievement and employee engagement. The STRATACACHE team was recognized for delivering excellence while pioneering and trailblazing the digital signage industry. In particular, for their ability to provide solutions that drive digital transformation for the world\'s largest retail brands.\\n\\nSTRATACACHE’s successful partnerships in the region are a testament to this prestigious award and proves our team has achieved client expectations. While experiencing rapid growth throughout the APAC region, particularly in the sectors of quick service restaurants, retail transformation and retail banking, STRATACACHE remains the industry leader in bringing shopper and audience engagement solutions to market. Being able to leverage technology and expertise across the entire STRATACACHE family of marketing technology companies has driven growth of the brand and the region’s digital signage and marketing technology adoption.\\n\\n“On behalf of STRATACACHE, I am truly honored and humbled to receive this prestigious award. It is an even greater honor to be placed in such distinguished ranks as those of the past winners, all of whom have made important contributions to promote innovation and leadership in their respective industries. The Le Fonti Award is a wonderful affirmation of STRATACACHE’s strengths and capabilities, and an encouragement to continue on the path of excellence,” said Manish Kumar, Managing Director & SVP-APAC.\\n\\nLearn more about the Le Fonti Awards at <a href=\\"https://www.lefontiawards.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.lefontiawards.com</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\n__About Le Fonti AWARDS__\\n\\n__LeFonti AWARDS®__ is a live streaming ceremony recognizing organizations that demonstrate corporate excellence in the fields of business innovation, leadership, technological achievement and employee engagement. It has been recognized as one of the world\'s leading ceremonies of business awards and personal honors support services. The __LeFonti AWARDS®__ is made up of the scientific committee of LeFonti® along with a team of dedicated legal, economic and financial journalists based in over 120 countries worldwide which comprise the committee which finally selects the winners."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4PWjHlKmpltSS9Af3ReVzk","type":"Entry","createdAt":"2020-12-01T07:37:22.724Z","updatedAt":"2021-02-08T10:02:17.372Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_OptikaDisplayLaunchesFourthGenerationofCollaborateAdvancedTouchscreenDisplays"},"title":{"en-US":"Optika Display Launches Fourth Generation of Collaborate Advanced Touchscreen Displays"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1g8p51bchPVZ6PpmXqL98Z"}}},"description":{"en-US":"The Full Line of Displays Enables Breakthrough Design and Remote Collaboration Capabilities\\n\\nDayton, OH, US—June 18, 2020—Optika Display today announced the launch of the fourth generation of Collaborate, a fully immersive, highly precise, ultra HD interactive touchscreen display built for complex design and state-of-the-art remote collaboration systems. Optika Display, part of the STRATACACHE family of marketing technology companies, designed Collaborate displays based on extensive customer research, creating a product with capabilities that excel in supporting advanced collaborative communications solutions for enterprise, government and broadcast.\\n\\n“Today’s remote teams of highly skilled enterprise communication and design professionals require the best tools for shared digital ideation, collaborative design and complex, color-perfect product evaluation and review,” said Chris Riegel, CEO of STRATACACHE. “There are plenty of standard touchscreen displays being used for unified communications, but we’re changing the game by delivering a feature-rich display, different from other platforms, that allows highly advanced visual and touch interaction unlike anything else in the market. This is the most advanced solution for enterprise, broadcast and government teams looking to invest in interactive display technology that enables their teams to accomplish complex collaborative design in real time.”\\n\\nWith a feature set including unparalleled touch performance and stunning visuals, Collaborate delive­rs an all-inclusive conference experience with cross-device compatibility and flexible connectivity options for immersive in-room or remote design collaboration. “Our displays go well beyond the standard for key aspects of design such as color accuracy, optical viewing quality and instant multi-touch performance,” added Riegel.\\n\\nCollaborate displays complement the full solution offerings of hardware and software found across the STRATACACHE family of companies, as well as the collaboration technology of Optika Display’s vast partner network. Optika Display engineers designed the fourth generation of Collaborate for ultimate accessibility, touch responsiveness, field serviceable support and lasting visual appeal. Collaborate features:\\n\\n- Full range of display size options to suit any project: 55\\", 65\\", 75\\", 85\\", 98\\", 110”.\\n- Unmatched touch technology combines optical bonding and chemically treated glass, delivering an authentic pen-on-paper feel with multi-touch capability.\\n- Optimal optical performance in any environment with high bright, 4K LCD opposing lighting and chemically treated, fade-resistant glass. Content appears vivid and color correct in all environments from conference rooms to live broadcasting.\\n- Flexible connectivity supported by a full range of display inputs and broad connectivity options, providing teams with ultimate control.\\n- Capabilities and features rigorously designed to last and backed by a three-year warranty. With standardized configuration and approvals, and STRATACACHE support teams around the world, Collaborate displays are able to support distributed global deployments.\\n\\nLearn more about Optika Display’s Collaborate series, including a full list of features, product literature and specifications, at <a href=\\"https://www.optikadisplay.com/collaborate\\" rel=\\"nofollow\\" target=\\"_blank\\">www.optikadisplay.com/collaborate</a>.\\n\\n![Optika-Display-Fourth-Generation-Collaborate-300x200](//images.ctfassets.net/lx4pzcb22oh0/6zWualwiTWCRUWSGYFLxkj/4f96d3bffb70805097c82727e861b056/Optika-Display-Fourth-Generation-Collaborate-300x200.jpg)\\n\\n__About Optika Display__\\nOptika Display, a part of the STRATACACHE family of companies, is an industry leader for corporate communications and higher education in the LCD enhancement market. Experts in optical bonding, Optika Display’s foundation is built on high performance and innovative flush edge-to-edge designs for a selection of true multi-touch solutions available in a variety of configurations. Optika Display’s technology is engineered, designed and built in Dayton Ohio. Learn more about Optika Display at <a href=\\"https://www.optikadisplay.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.optikadisplay.com</a>, on <a href=\\"https://twitter.com/optikadisplay\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a> and <a href=\\"https://www.facebook.com/optikadisplay\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE apoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"74gsplOqhL8iUT0NdjNH4r","type":"Entry","createdAt":"2020-12-01T07:44:07.859Z","updatedAt":"2021-02-08T09:57:04.289Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_QDivisionBringingEmergingTechnologyExpertise"},"title":{"en-US":"Q Division Bringing Emerging Technology Expertise to Advanced Materials Pandemic Task Force"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2mP4gAPs9QqWHzPUcJae6k"}}},"description":{"en-US":"DAYTON, OH—July 9, 2020—Q Division today announced their participation as commercial retail experts in the global Advanced Materials Pandemic Task Force (AMPT) — an international public-interest initiative focused on using Advanced Materials to solve some of humanity\'s most pressing challenges such as the current global health crisis. AMPT brings together experts from multidisciplinary domains and will rely on deep insights into emerging technology from Q Division\'s Manolo Almagro and Ben Gauthier.\\n\\nThe Task Force will establish a framework to develop strategies, coordinate activities and bring together critical mass and resources from multidisciplinary domains, including academia, engineering, life and health sciences, public health, economics and social sciences. This global network will identify current and future needs to develop and implement innovative solutions based on advanced materials in the pandemics and post-pandemics era using a resource and knowledge-sharing approach. Q Division will provide the team with critical insights on how evolving consumer behavior will impact areas such as; contactless transactions, supply chain, package design and COVID safety compliance.\\n\\n“Q Division’s domain expertise in commercializing emerging technology across various industries will be a critical contribution to helping build the AMPT global roadmap,” said Dr. Zina Jarrahi Cinker, Director General at AMPT.\\n\\nThe Task Force will formulate a roadmap delineating how advanced materials solutions can be deployed at different phases of a pandemic such as COVID19 by creating a library of knowledge, extensive mapping of user-centric needs, an expansive network of scientific labs, advanced material companies and testing facilities.\\n\\n“I am truly honored to be working with this international task force. Since the COVID outbreak, Q Division has been tracking both the short- and long-term impacts that emerging technology will have across several industry verticals. Consumer behavior, commerce and operations are evolving. We\'re providing our teams with critical insights on adding consumer and employee safety and helping inform the AMPT workstreams,” said Manolo Almagro, Managing Partner at Q Division.\\n\\n“Our participation in this global effort is vital in surfacing opportunities between retailers, brands, and those studying the properties of the advanced materials,” said Ben Gauthier, Technology and Commerce Partner at Q Division. “As a team, we will be able to more rapidly uncover applications of advanced technology in a new world post pandemic.”\\n\\nLearn more about the AMPT here: <a href=\\"https://www.amptnetwork.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.amptnetwork.com</a>\\n\\n__About Q Division__\\n\\nQ Division is a global team of business management consultants, commerce experts and transformative engineers who help companies develop strategies for digital transformation. We help companies: Choose the best strategies, find the right technology and accelerate transformation. Learn more about Q Division by visiting <a href=\\"https://www.qdivision.us\\" rel=\\"nofollow\\" target=\\"_blank\\">www.qdivision.us</a>. Follow us on <a href=\\"https://www.linkedin.com/company/qdivision-consultancy\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://www.qdivision.us\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3s7Y3VsASgvj7DQTXbHajp","type":"Entry","createdAt":"2020-12-01T07:47:34.965Z","updatedAt":"2021-02-08T09:55:38.170Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplayJoinsTherBoardAlliance"},"title":{"en-US":"Optika Display Joins The rBoard Alliance"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1WVNIFVgYpksrYr6ydX3jk"}}},"description":{"en-US":"Optika Display launches the world’s first rBoard+, the most advanced Interactive Whiteboard, designed for Reactiv SUITE IWB\\n\\nToronto—July 16, 2020–Vizetto Inc., the company that is changing the way the world communicates, today announced that Optika Display has joined the rBoard alliance, a group of companies that share a common commitment to bringing the highest standards and user experience to the Interactive Whiteboard (IWB) and remote work market. Optika Display is bringing the most advanced Interactive Whiteboard in the world to the rBoard+ solution — Optika Display Collaborate Plus, a fully immersive, highly precise, ultra HD interactive touchscreen display that seamlessly integrates with Reactiv SUITE.  Collaborate Plus is the first purpose-built product specifically designed for Reactiv SUITE IWB, and the first to obtain the rBoard+ certification.\\n\\nThe rBoard+ certification is reserved for state-of-the-art hardware technologies that are seamlessly integrated with Reactiv SUITE IWB to create a solution that stands apart from anything else on the market. This unique marriage of software and hardware sets a new standard for what people should expect when they enter a boardroom, whether they are collaborating as a group or presenting at the highest level.\\n\\n“Optika Display makes best-in-class digital displays that provide customers a user experience unlike any other,” said Av Utukuri, CEO of Vizetto Inc. “For more than two years Optika Display engineers worked to curate the best hardware technology, integrate APIs natively and create the ultimate meeting room and board room collaboration hub. The combination of Reactiv SUITE IWB with Optika Display’s Collaborate Plus gives our customers a differentiated user experience that is unmatched on any other IWB, ultimately driving  greater engagement, utilization and ROI.”\\n\\n“We are proud to join the rBoard alliance, a group that shares Optika Display’s commitment to delivering  collaborative experiences that stand out in the market,” said Chris Riegel, CEO of the STRATACACHE family of companies. “The Vizetto team created a solution that is, genuinely, very cool technology, and we have great faith in their vision of a user experience. This ties in perfectly to our long-term relationship with Baanto, another rBoard alliance member, for delivering the world’s best precision touch performance. We’re looking forward to the opportunities that this new partnership will open up.”\\n\\nEnterprises and professionals require the best tools for shared digital ideation, especially during times like today. The rBoard+ solution solves many of the problems that slow down meetings, create IT and support issues, hamper productivity and drive down utilization. Here are some of the unique features:\\n\\n- __Remote Keyboard__ - In-room users can send keyboard inputs wirelessly from their mobile devices and personal laptops to type directly on the IWB. This eliminates the large on-screen keyboards that are inappropriate for typing passwords, and allows users to quickly copy and paste long sentences or URLs instead of slowly typing them out in front of their audience.\\n- __Motion Detector__ - An integrated motion detector can automatically log out users and secure the workspace when a room becomes empty. This helps IT maintain data privacy in a public space while still offering employees access to their data in compliance with existing security policies.\\n- __Touch Controlled OSD__ - No more fumbling for remotes. The display can be easily controlled via a dynamic interface; various color profiles can be preset and A/V can be managed seamlessly within Reactiv SUITE.\\n- __HD Camera__ - Built-in object detection allows for enhanced room management and presence detection. Managers can know as soon as a room becomes available, and gain unrivaled insights into how often their spaces are being used and by how many people.\\n- __Genius Framing__ - Wide FOV with a 4K sensor allows for lossless zoom and dynamic framing of individuals no matter where they are sitting, ensuring everyone is framed optimally.\\n- __High Performance GPU__ - Built-in computer with high performance GPU designed to improve Reactiv SUITE IWB performance. This ensures that users can review and manipulate large amounts of content without interruption, improving productivity and the user experience.\\n- __Support for Three Additional Displays__ - Cast onto three peripheral displays, including LED walls, projectors and secondary displays for dynamic presentations and greater audience engagement.\\n- __Automated Stand Height__ - Directly control the height of the motorized stand from within Reactiv SUITE. Users can even auto-adjust to their own optimal height without needing remote controls.\\n- __Fluid Writing Experience__ - High performance touch screen technology, coupled with optically bonded glass and a specially designed glass surface with a passive stylus deliver an on-screen writing experience that is unmatched by other digital displays.\\n\\nLearn more about Optika Display Collaborate Plus at <a href=\\"https://www.optikadisplay.com/en/products/collaborate/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.optikadisplay.com/en/products/collaborate/</a> and Optika Display’s partnership with Vizetto at \\n<a href=\\"https://vizetto.com/optika/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://vizetto.com/optika/</a>.\\n\\n__About Vizetto Inc.__\\n\\nVizetto is a Canadian software company and is the developer of Reactiv SUITE. This software ecosystem re-imagines how people will present content, engages with passive audiences in order to convert them into active participants and enables teamwork from anyone, anywhere. Visit, www.vizetto.com.\\n\\n__About Optika Display__\\nOptika Display, part of the STRATACACHE family of companies, is the industry leader for corporate communications and higher education in the LCD enhancement market. Experts in optical bonding, Optika Display’s foundation is built on high performance and innovative flush edge-to-edge designs for a selection of true multi-touch solutions available in a variety of configurations. Optika Display’s technology is engineered, designed and built in Dayton, Ohio. Visit www.optikadisplay.com to learn more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1aYJPWRcafZBLBpPYxE1Z7","type":"Entry","createdAt":"2020-12-01T07:55:49.043Z","updatedAt":"2021-02-08T09:50:50.069Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_H-E-BandSTRATACACHEAnnounceExpansionofInnovationPartnership"},"title":{"en-US":"H-E-B and STRATACACHE Announce Expansion of Innovation Partnership"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"MN0x18bINhvsddGUeiNGI"}}},"description":{"en-US":"DAYTON, OH, US—August 20, 2020—H-E-B, consistently rated one of the top grocery retailers in the US, and STRATACACHE, leaders in marketing technology and in-store customer experiences, today announced an expansion of a successful multi-year innovation partnership, focusing on delivering new actionable data and insights to create an even greater customer shopping experience.\\n\\nH-E-B continuously seeks improvement to the customer shopping experience. Using sensor-based insights gathered from STRATACACHE’s Walkbase solution, H-E-B gains a richer understanding of the service level in their stores, and will use the actionable data to advance many aspects of the in-store shopping experience. With the expansion of the existing Walkbase advanced solution, H-E-B will gain an even richer understanding of how to better serve their customers.\\n\\n“STRATACACHE has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions,” said Paul Tepfenhart, Senior Vice President of Omnichannel Commerce & Emerging Technology at H-E-B. “At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with STRATACACHE moves us forward on this mission.”\\n\\n“H-E-B is a great retail partner to bring STRATACACHE’s customer insights solutions to stores. Well known for a laser focus on delivering the best customer experiences, H-E-B has made continuous investments in technology that directly optimize their customers’ journey, making it more relevant and more efficient,” said Chris Riegel, CEO of STRATACACHE. “We have built a strong partnership over several years, and now H-E-B has new customer insights to better serve their customers.”\\n\\nLearn more about H-E-B at <a href=\\"https://www.heb.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.heb.com</a> and STRATACACHE at \\n<a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\n__About H-E-B__\\nH-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit <a href=\\"https://www.HEB.com\\" rel=\\"nofollow\\" target=\\"_blank\\">HEB.com</a> and <a href=\\"https://www.HEB.com/Newsroom\\" rel=\\"nofollow\\" target=\\"_blank\\">HEB.com/Newsroom</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1KvMAXlf7rsQJ50Mzgwk55","type":"Entry","createdAt":"2020-12-01T08:08:50.536Z","updatedAt":"2021-02-08T09:47:52.721Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_ScalaLaunchesNewEntry-LevelandEnterpriseMediaPlayers"},"title":{"en-US":"Scala Launches New Entry-Level and Enterprise Media Players"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3OzxcpvkkSavIMpw5nv9xF"}}},"description":{"en-US":"New Players Complement Scala’s Full Hardware Solution on Linux and Windows for Digital Signage\\nMALVERN, PA—September 10, 2020—Scala today announced the addition of four new Scala Media Players to its family of high performance, purpose-built media players, engineered to work seamlessly with Scala software. With the addition of the latest four models, Scala, part of the STRATACACHE family of marketing technology companies, offers a comprehensive lineup of media players from entry level to high-end multi-output 4K UHD. The new players support Linux or Windows environments for stable and scalable content presentation in virtually any application in retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.\\n\\nThe new Scala players:\\n\\n- Scala Media Player-R is an affordable, entry-level single output media player running on Linux, designed for HD content.\\n- Scala Media Player-R Plus, also running on Linux, has double the memory and storage of the standard version and is capable of 4K video playback.\\n- Scala Media Player-DX is an enterprise dual 4K UHD output Windows or Linux player that delivers flawless UHD 4K content, perfect for video walls and large format LED applications.\\n- Scala Media Player-Q, a quad 1080p output player that runs on Windows or Linux and is designed for digital menu board, video wall and multi-screen projects.\\n\\n“The rapid evolution of Scala media players to support standard Linux operating systems allows us to go toe to toe with competition across all market segments by striking the right balance of supportability, affordability and performance,” says Chris Riegel, CEO of Scala and STRATACACHE. “As part of our comprehensive growth strategy, Scala is providing broad and versatile choices for our customers. We’re able to equip them with the solutions that meet their exact requirements.”\\n\\nThe Scala Media Player-R is the first line of purpose-built hardware designed and developed by Scala’s engineering team and produced in the Scala China manufacturing facility, which was acquired by STRATACACHE in December 2018. “With our Scala China factory, we are able to be extremely cost effective for both standalone and SOC-based solutions across the entire spectrum of media player products.”\\n\\nAll of the new Scala media players have locking connectors for HDMI, serial and power supply to keep critical connections secured. Players feature a high availability, fanless and diskless design for protection from dust and debris, and are system hardened to minimize security vulnerabilities.\\n\\nFrom digital menu boards to video walls, Scala Media Players are designed for easy deployment, management and support. Learn more about the new media players at <a href=\\"https://www.scala.com/en/products/hardware/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.scala.com/en/products/hardware/</a>.\\n\\n__About Scala__\\n\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\n__Media Contacts:__\\n\\nScala HQ, Andrea Poley, andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yCU0qFFoOd7MMtpPecTNx","type":"Entry","createdAt":"2020-12-01T08:33:51.057Z","updatedAt":"2021-02-08T09:26:32.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_X2OMediaandExecutiveEducationHECMontréalPartner"},"title":{"en-US":"X2O Media and Executive Education HEC Montréal Partner to Launch an Immersive X2O Virtual Classroom"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Gvs1J3VyxkQwKts8tgrHW"}}},"description":{"en-US":"MONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a> in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a> allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher education and corporate communications. Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit our <a href=\\"https://www.x2omedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">website</a> for more information about the benefits of the <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\"> X2O Virtual Classroom</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at <a href=\\"https://sales@x2omedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">sales@x2omedia.com</a> and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\nand <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" rel=\\"nofollow\\" target=\\"_blank\\"> linkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About Executive Education HEC Montréal__\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at executiveeducation@hec.ca and follow us on <a href=\\"https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://www.facebook.com/HECMontreal/\\" rel=\\"nofollow\\" target=\\"_blank\\"> Facebook</a>.\\n\\n__Media Contact__\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\napoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2PmuY8JGGZP1MuLoVaxJjP","type":"Entry","createdAt":"2020-12-01T08:21:50.097Z","updatedAt":"2021-02-08T09:17:19.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_Scala AnnouncesLatestReleaseofFlagshipDigitalSignage"},"title":{"en-US":"Scala Announces Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Bekd3qN4FOkuPq9FWP8za"}}},"description":{"en-US":"MALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.\\n\\nHighlights of Scala Enterprise 12 include:\\n\\n- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices\\n- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool\\n- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices\\n- Improved interface for translations across all 17 supported languages\\n- Several key operational improvements for plan generation, inventory building and Python 3 support\\n- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization\\n- Full support for upcoming new commercial-grade tablets and digital poster-based platforms\\n\\n“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.\\n\\nEnterprise 12 is available at <a href=\\"https://www.scala.com/updates\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala.com/updates</a> for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\n__Media Contact:__\\n\\nScala HQ, Andrea Poley, andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rINcyldvxkPkrg6DoxlFw","type":"Entry","createdAt":"2020-12-01T08:39:40.033Z","updatedAt":"2021-02-08T09:01:24.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHELaunchesFullLineofLINQIntelligentTabletsDesignedand"},"title":{"en-US":"STRATACACHE Launches Full Line of LINQ Intelligent Tablets Designed and Built by Consumer Engagement Experts"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7Fjxy898mmcbED9RSIinM2"}}},"description":{"en-US":"DAYTON, OH, US—October 27, 2020—STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume retail, hospitality, QSR or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content \\ndistribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at <a href=\\"https://www. stratacache.com/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\"> stratacache.com/linq-commercial-tablets/</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter<a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5F6vqJpZFVvzHHptJw0QAS","type":"Entry","createdAt":"2020-12-01T08:51:21.266Z","updatedAt":"2021-02-08T08:59:31.804Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_ScalaLaunchesDesignerCloudanAdvancedWeb-BasedDesign"},"title":{"en-US":"Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5VJvnqXv3qnBe2twBgOuJ2"}}},"description":{"en-US":"Designer Cloud’s Intuitive UI Empowers Any User to Create Engaging Digital Experiences\\nMALVERN, PA, US—November 2, 2020—Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.\\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, corporate communications and additional key digital signage markets.\\n\\nDesigner Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.\\n\\nHighlights of Scala Designer Cloud include:\\n\\n- Full native HTML 5+ support — Open standard markup language\\n- Simple layout creation — Fast, intuitive design tool\\n- Drag & Drop – Fully web based, easy to use\\n- Template driven — Maintain brand integrity\\n- Reusable widgets and vectors – Customizable components\\n- Shareable preview – Instant review of designs\\n- Content publishing – Integrated with Scala Content Manager for seamless deployment\\n\\n“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”\\n\\nFor more information, visit <a href=\\"https://www.scala.com/software/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.scala.com/software/</a>.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley,<a href=\\"https://www.andrea.poley@scala.com\\" rel=\\"nofollow\\" target=\\"_blank\\">andrea.poley@scala.com</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"78HmoMfhkd5TwCwCn9WJjT","type":"Entry","createdAt":"2021-01-04T08:34:44.729Z","updatedAt":"2021-02-08T08:54:06.556Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Asia-Pacific named among Singapore’s Best Companies to Work for in Asia "},"title":{"en-US":"STRATACACHE Asia-Pacific named among Singapore’s Best Companies to Work for in Asia "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ehEEicviIGOVq6wDb4FG7"}}},"description":{"en-US":"\\nSingapore, 1 January 2021 — STRATACACHE Asia-Pacific has been named among Singapore’s Best Companies to Work for in Asia, lauding the marketing technology company’s strong organisational culture and workplace excellence. STRATACACHE won based on a combination of strict judging criteria by a panel of judges and a survey which a random selection of employees were asked to complete.\\nThe “HR Asia Best Companies to Work for in Asia Award” recognises companies that have shown world-class employee engagement and workplace excellence, while displaying demonstrable empathy and care for their employees.\\n\\nThe award is Asia\'s largest, covering over 300 thousand employees across 11 markets. Employees rate their employers using the proprietary Total Engagement Assessment Model (TEAM) survey, which covers collective consciousness, workplace sentiment, and team dynamics -- making the “HR Asia Best Companies to Work for in Asia Award” the only award programme that is entirely employee driven. In Singapore, over 180 companies were shortlisted, with the final 32 named as winners.\\nThe STRATACACHE team is recognised for its strategic and innovative approach in its human resource transformation journey. Further, this accolade is a strong endorsement for STRATACACHE’s people management leadership, as well as the team’s practices to continuously strive to create an enjoyable working environment, where employees are offered personal and professional development guided by a strong emphasis on unity, innovation and collaboration.\\n\\n\\"We are thrilled to accept this award recognising STRATACACHE Asia-Pacific as an employer of choice. Having only established our headquarters here in 2019, this award is testament to the progress we have made towards our vision to build an exemplary organisation,\\" said Manish Kumar, Managing Director -- APAC.\\nLearn more about the HR Asia Awards at <a href=\\"https://hrasiamedia.com/awards/home.php\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hrasiamedia.com/awards/home.php</a> \\n\\n__About STRATACACHE__\\n\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter<a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">   @STRATACACHE</a> and <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\n__About HR Asia__\\n\\nHR Asia is Asia’s most authoritative publication for Senior HR Professionals, who take leadership at strategic levels, beyond the traditional confines of human resource management functions. HR Asia presents “HR Asia Best Companies to Work for in Asia”, where best practices and inner workings of companies are investigated to understand what distinguishes them from the rest. The Awards will cover 12 markets across the region and will culminate with an award ceremony and a report to be published in HR Asia’s bumpers issue."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6GFl3Qqh5OP9PvVoRQbU5R","type":"Entry","createdAt":"2021-02-08T08:10:29.320Z","updatedAt":"2021-02-08T08:53:09.758Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform"},"title":{"en-US":"STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45lAbGZtiBYqDXP7hjIwcJ"}}},"description":{"en-US":"DAYTON, OH, US—January 14, 2021—STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE’s full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE’s commercial-grade <a href=\\"https://www.stratacache.com/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\">LINQ intelligent tablets</a>.\\n\\nScott brings 20+ years of experience in delivering optimal hardware solutions to projects for major brands across the Americas, with added expertise in retail, commercial and enterprise solutions. Most recently with ELO Touch Solutions, Scott developed key relationships as well as directly grew the brand and promoted the product line, honing expertise in touchscreen display technology and applications. Prior to ELO Touch Solutions, Scott held national and regional account manager positions at NEC Display Solutions and Apple.\\n\\nAs an initial focus, Scott will spearhead strategic business development opportunities for STRATACACHE’s LINQ tablets, launched in October 2020. The all-in-one intelligent tablets were designed and built by STRATACACHE’s customer engagement engineers and are integrated across all digital signage, point-of-sale, interactive experience, self-service and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media.\\n\\n“Scott possesses the deep knowledge and key relationships that position him to help clients through the selection and deployment of the best all-in-one computing devices to fit their unique project,” said Chris Riegel, CEO of STRATACACHE. “With the continuing expansion of STRATACACHE’s tablet, assisted selling and mobile point-of-sale device offerings, our clients will greatly benefit from Scott being part of the team.”\\n\\n“STRATACACHE’s complete line of high-performance hardware and software provide a big opportunity for retail and innovation teams who are looking for a complete digital signage solution. Our comprehensive solutions address the full scope of any customer experience innovation project — starting with our high-performance hardware and aligning it with our premiere software, services and support,” said Oranen.\\n\\nLearn more about STRATACACHE and LINQ intelligent tablets at <a href=\\"https://www.stratacache.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>\\n\\n__ABOUT STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29HgULKnUjGOCgyl6fpwM3","type":"Entry","createdAt":"2021-02-04T09:32:57.836Z","updatedAt":"2021-02-06T04:20:33.842Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-linq-specifications-table-15.6"},"description":{"en-US":"|  |  |\\n| ---------- | ---------- |\\n| Operating System | Linux 4.4 Kernel |\\n| Processor | Six-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHz |\\n| Memory | 2 GB or 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| GPU | ARM Mali-T860 MP4 Quad-core GPU |\\n| Storage | 32 GB or 64 GB high-speed eMMC 5.1 |\\n| Display Panel | IPS, 10-point capacitive touch panel, 1920 x 1080 pixels |\\n| Brightness | 500 nits |\\n| Viewing Angle | 85° |\\n| Camera | 8 Megapixel, Front-facing  |\\n| HDMI Ports | 1 x HDMI 2.0 input, 1 x HDMI 2.0 output |\\n| Speakers | Two 3W Speakers |\\n| Network Connectivity | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional)  |\\n| Antenna | One WiFi/Bluetooth, One 4G LTE  |\\n| USB Ports | 3 x USB 2.0, 1 x USB 2.0 (Service), 1 x UART Serial |\\n| Other I/O | Buttons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (*), SD Card, 4G module, SIM card bay, Anti-theft hole |\\n| Mount(VESA) | 100 x 100 mm |\\n| Enclosure | Metal casing with aluminium frame |\\n| Dimension | 15.62 x 9.80 x 1.40 in | \\n| Weight | 3.33 kgs | \\n| Power | Input: 100-240V~50/60Hz AC, Output: 12V DC Screw lock |\\n| Power-Over-Ethernet (POE) | IEEE 802.3at (25.5W) on Eth0 | \\n| Storage/Working Temperature | -15° - 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Create the ultimate fan experience with STRATACACHE digital signage.\\n\\nBenefits of STRATACACHE Stadium Solutions:\\n\\n- Delivers compelling, high-definition content throughout the venue\\n- Influences purchases and behaviors of guests\\n- ActiVia easily integrates with point-of-sale systems for food, beverage and merchandise orders\\n- Utilizes touch screens to provide wayfinding and mobile device interactions\\n- Improves response time for free-to-guest WiFi\\n- Allows guests to interact with the venue in an interactive, seamless way\\n- Instantly updates concession menus and pricing\\n- Maximizes effectiveness of advertising and promotions\\n- Impactful, functional and flexible platform\\n- Refine your messaging with relevant guest and mobile analytics"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4NUdRRbWTPo7TN8scr2RJJ","type":"Entry","createdAt":"2019-10-08T15:50:28.184Z","updatedAt":"2020-12-03T09:13:28.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Banking_Description"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4jMJYW5gVEAVYiEClDlLDw"}}},"description":{"en-US":"\\n## Visual Merchandising\\nAs traditional advertising becomes less effective, digital signage is shedding new light on promotional strategies and communication methods. Enhance the shopper experience with interactive digital screens in any shape and size to display products or promotions in your store. Strategic visual merchandising builds awareness, increases your competitive advantage, strengthens customer relationships all while driving sales. Whether used for informational messaging, advertising, entertainment or architectural ambiance, these digital signage displays can transform the experiences of shopping, working and socializing.\\n\\n## Transactional Kiosks and Tablets\\nReduce wait times and improve customer service through deployment of self-service kiosks and [tablets](https://www.stratacache.com/linq-commercial-tablets/). Strategically placed throughout the branch, routine transactional banking activities can be completed through a touch of a button.\\n\\n## Mobile Engagement\\nModern banking extends beyond the in-branch experience to the digital world by connecting to customers in new ways. Our mobile engagement solutions provide sophisticated consumer interaction through the use of Mobile Applications, SMS, Point-of-Sale, email, in-branch Wi-Fi and beacons. Branches can engage in one on one interactions with consumers and increase upsell opportunities by connecting with consumers before, during and after the bank visit.\\n\\n## Window Activation\\nGrab your audience’s attention with impressive, ultra-thin floor stand or window frame mounted digital signage. With dual sided displays, branches can impact customers inside and out.\\n\\n## Advanced Video Walls\\nWith 4K Video Walls, banks and financial institutions can captivate consumers with richer more powerful digitally branded experiences. With no limitations on shape or size, branches can create maximum visual impact using dynamic or gestural walls that allow for a more compelling experience.\\n\\n## Employee Communication\\nKeep staff up to date with promotions, rates and industry regulations using STRATACACHE digital signage hardware, software and IP Video. STRATACACHE helps branches communicate product training to employees or share CEO spotlights and special events with customers using interactive distance learning or live and on-demand video. Effectively align messaging and engage employees by delivering an effective internal communications platform."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3hgnWEZc1ckUqo0XTCWbnM","type":"Entry","createdAt":"2019-10-08T12:37:48.846Z","updatedAt":"2020-12-03T08:15:20.879Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_Intro"},"description":{"en-US":"STRATACACHE is driving retail transformation, including digital transformation, and is accelerating this shift by having a full scope of technology under one roof. 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The addition of X2O Media-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. X2O Media and Scala, both companies in the STRATACACHE family of marketing technology companies, partnered to design the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware.\\n\\n“We now have multiple media players to be able to cater to our customer’s immediate needs,” says Mansour Brek, President of X2O Media. “The expansion of the X2O Media product line, now with the latest addition of our Media Player-S, allows us to offer commercial-grade reliability for applications such as enterprise corporate communications, customer experience centers and conference room content management. Moving forward, we will be looking into more player options to add to our full solution offering.”\\n\\nThe X2O media players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O Player software to deliver high-quality 24x7 playback in a robust and security-hardened environment. The X2O Media Player-S is a mid-range digital media player with device management and full HD playback support for all visual communication playlists.\\n\\nChris Riegel, CEO of the STRATACACHE family of companies, says, “X2O media players are designed for premium performance to deliver powerful experience communications,” he said. “Continuing to build our presence in the STRATACACHE family of companies starts with having access to subject matter experts who have developed and deployed similar hardware to be implemented cross-industry.”\\n\\nLearn more about the X2O Media Player-S at <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">www.x2omedia.com/x2o-media-player-S</a>.\\n\\n__About X2O Media__\\u2028\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at<a href=\\"https://www.X2OMedia.com\\" rel=\\"nofollow\\" target=\\"_blank\\">X2OMedia.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3fyuKRvxVGjcOFPGGSrYQ0","type":"Entry","createdAt":"2020-12-01T09:00:29.098Z","updatedAt":"2020-12-02T13:12:39.097Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEHiresDigitalSignageandRetailVeterantoSpearhead"},"title":{"en-US":"STRATACACHE Hires Digital Signage and Retail Veteran to Spearhead Scala Business Development in Canada"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6MX8G3REFFOTxD7BrRHyDE"}}},"description":{"en-US":"DAYTON, OH, US—November 24, 2020—STRATACACHE today announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.\\n\\nErkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.\\n\\n“It\'s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATCACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.”\\n\\nErkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on retail and QSR.\\n\\n“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”\\n\\nLearn more about STRATACACHE at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a> and Scala at \\n<a href=\\"https://www.scala.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.scala.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>,on Twitter<a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a>and<a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ewKfHYPxr1BxzHcrtHJIt","type":"Entry","createdAt":"2020-12-02T10:55:17.070Z","updatedAt":"2020-12-02T12:31:47.864Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_CPT_contactless"},"title":{"en-US":"Contactless curbside pickup is a necessity for merchants to keep their business alive today and in the future."},"subtitle":{"en-US":"CUSTOM STRATACACHE SOLUTIONS CAN INCLUDE:"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55xw22huoyKfKKBMiW8krz"}}},"description":{"en-US":"__STRATACACHE takes the guesswork out of curbside pickup solutions by working with you to define user experience, design requirements, hardware and software, allowing us to build and deploy a measurable solution that exceeds your business goals and unique projects.__"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2mfHCmCxCejhoLyA9xvgsW"}},{"sys":{"type":"Link","linkType":"Entry","id":"7fSb6PwnQSMK05MNlpa0cz"}},{"sys":{"type":"Link","linkType":"Entry","id":"3VxpG6ooZTmkhpQyavFFYN"}},{"sys":{"type":"Link","linkType":"Entry","id":"KlikdJvsg27G42FktDMLp"}},{"sys":{"type":"Link","linkType":"Entry","id":"6BwlTJeiTwq5tSw5ZAzGpJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"17fsvTzuUdpnNb4lBsfqcl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5gKlEnqqwLtU5LZl4kRIeX","type":"Entry","createdAt":"2020-12-02T10:56:00.916Z","updatedAt":"2020-12-02T11:24:40.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_CPT_stratacache"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ItmDUZm3YV6u71jeAWPof"}}},"description":{"en-US":"__Why is STRATACACHE the right technology partner__ for your curbside pickup experience? With more than three decades of experience bringing technology that enhances the customer experience to market, we are the leading solution provider for quick service restaurants, grocery, pharmacy and retail.\\n\\n__- 30+ years experience__\\n__- Technology partner for 4 out of 5 of the top QSR brands__\\n__- 650,000 digital menu boards in the field__\\n__- 3.3+ million digital devices globally__\\n\\nWhether technology is brand new to your business or restaurant, or technology is part of your current customer experience strategy, we are the leading trusted partner in curbside and quick service restaurant solutions - from the simplest curbside pickup solution to fully automated, mobile order fulfillment. We partner with you to find the perfect solution, tailored to your location, customers, employees and operations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"436HKKJAem2UdOBfUDggAJ","type":"Entry","createdAt":"2020-12-02T10:55:47.193Z","updatedAt":"2020-12-02T11:21:07.030Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_CPT_form"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"h7mFXm2UBvS01vqY1NaJT"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1PLFPpVucvcwjPi7KyMFMI","type":"Entry","createdAt":"2020-12-02T10:55:05.091Z","updatedAt":"2020-12-02T11:12:01.360Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_CPT_online"},"title":{"en-US":"Connect Online Order with Digital Curbside Pickup Solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ARTvfNKOKp28bH2w5vxke"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5pzYqnyyqvHRYGDDIj2HJl"}}]},"description":{"en-US":"Give your restaurant, retail or grocery store a clear and organized pickup area to eliminate confusion, improve operations and increase efficiency of curbside operations. We work with you to create a solution that is able to be fully integrated using mature, proven service automation technology, including interactive voice response, customized SMS communications and tailored QR codes, to make the most out of customers\' time spent in the pickup queue."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1f4Y28mcmNu5IxEM0mx5js","type":"Entry","createdAt":"2020-12-02T11:09:32.218Z","updatedAt":"2020-12-02T11:09:32.218Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"curbside_key_selling_point_accuracy"},"title":{"en-US":"ensure order accuracy"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1nzsVaS51e6BRGp5l4JtRa"}}},"description":{"en-US":"Curbside runners need to have access to queue management that clearly shows the customer name, order number, car model and color, plus parking spot location. The problem of order inaccuracy is reduced if not completely eliminated."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7EFbKgs4gMYaLHH3W5Ql1f","type":"Entry","createdAt":"2020-12-02T11:08:19.307Z","updatedAt":"2020-12-02T11:08:19.307Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"curbside_key_selling_point_efficient"},"title":{"en-US":"efficient queue management"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5NniKUwXdpRxqe1gmv15F0"}}},"description":{"en-US":"With the increase in curbside sales, merchants are having difficulty managing the queue during peak hours. We are experts at queue management that put the controls in the hands of runners and managers to create a seamless experience for in-store pickup and curbside pickup."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2tWUK4Jg2PS38wgjmBFwyZ","type":"Entry","createdAt":"2020-12-02T11:06:45.097Z","updatedAt":"2020-12-02T11:06:45.097Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"curbside_key_selling_point_clarity"},"title":{"en-US":"clarity at pickup"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6FCj5EVXd5HfHgEmS1rmJT"}}},"description":{"en-US":"Customers are often unsure of what to do at pickup when they arrive at their selected store location. A combination of our technology with real-time notifications and clear directional signs can eliminate customer confusion and ensure a seamless experience upon arrival."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5dAFi9PRAFLOiEXieK0NDU","type":"Entry","createdAt":"2019-10-09T13:08:55.773Z","updatedAt":"2020-12-02T09:59:49.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Hires Banking and Digital Signage Industry Veteran to Lead New STRATACACHE Capital Investment Team"},"title":{"en-US":"STRATACACHE Hires Banking and Digital Signage Industry Veteran to Lead New STRATACACHE Capital Investment Team"},"description":{"en-US":"DAYTON, Ohio, Nov. 1, 2017 – STRATACACHE today announces Dirk Huelsermann as Managing Partner of STRATACACHE Capital, a new division and team that will lead strategic deal discovery and review on a global scale. Huelsermann brings a wealth of connections and experience to the STRATACACHE team as a Managing Partner at DeBere Capital Partners, former Senior Investment Manager for Japanese investment bank Mitsui and the Founder and President of Digital Signage Federation (DSF) Europe. Huelsermann will be based in the STRATACACHE London office.\\n\\n“I have known Dirk for several years and found him to be the consummate professional,” said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. “With the rapid growth rate and significant opportunity in the digital media space, Dirk brings significant value to the STRATACACHE team in his knowledge of the industry, investment experience and contacts worldwide.”\\n\\nOver the past several years, STRATACACHE has grown to be the market leader in digital signage globally with the flagship STRATACACHE, Scala and Real Digital Media brands and a solution-focused global integration and operations team second to none. STRATACACHE actively reviews more than 400 deals per year in the digital signage, mobile, display, media and digital-out-of-home space and has made 14 acquisitions in the past 18 years.\\n\\n“STRATACACHE has a great reputation in the industry and is known for its exceptional investment track record, positioning the company at the forefront of a global consolidation process,” said Huelsermann. “I look forward to working with the STRATACACHE team, as well as the portfolio of companies, to foster growth for the whole group.”\\n\\nSTRATACACHE actively invests in multiple sectors impacting the consumer at the point-of-purchase, pursuing investments between $5 and $500 million USD while serving the digital signage needs of dozens of leading brand, retail, banking, quick-service restaurant and gaming customers worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qjDH47Ebe0oZ6Sm3O6OHp","type":"Entry","createdAt":"2020-11-23T10:49:58.998Z","updatedAt":"2020-12-02T09:55:47.292Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_LINQ_tablet_sizes"},"title":{"en-US":"Full Range of Sizes"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45zvPeQKzJXPmPcUrIpPqc"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4NV1qpnr2D3lJoILtMsH9h"}},{"sys":{"type":"Link","linkType":"Entry","id":"2BKcgK4QP2q62ugxw7QKdU"}},{"sys":{"type":"Link","linkType":"Entry","id":"3YpivsG2dF8pdZTB7nMq2E"}},{"sys":{"type":"Link","linkType":"Entry","id":"4yeohEIs93QgWNMv3ddvGn"}},{"sys":{"type":"Link","linkType":"Entry","id":"35AABRgXUdZppda8u9Drdl"}},{"sys":{"type":"Link","linkType":"Entry","id":"7J4O08DY8KUDTKECR2NTEx"}},{"sys":{"type":"Link","linkType":"Entry","id":"6oFwIWhJBEfdzvKSQqPg6n"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"bT7tWohnOuxhSqiJojtY4","type":"Entry","createdAt":"2020-12-01T10:50:39.100Z","updatedAt":"2020-12-01T13:20:55.373Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-21.5"},"title":{"en-US":"21.5\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}},{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 21.5” Pro Touch Series | |\\n| __Power__ |\\t100-240V~50/60Hz AC, Output: 12V DC Screw Lock | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t21.5\\" IPS, 1920 x 1080, 500 Nits Brightness, 89° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Two 5W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 100 x 100 mm and VESA 75 x 75 mm | |\\n| __Dimensions__ | 532.1 x 328.6 x 36.7 mm / 20.95 x 12.94 x 1.45 in | |\\n| __Net Weight__ | 5.94 kgs / 13.10 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 21.5\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_21.5_touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3xgaGmndmg3WUA3sOxYYpF","type":"Entry","createdAt":"2020-12-01T10:47:03.397Z","updatedAt":"2020-12-01T13:20:37.528Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-18.5"},"title":{"en-US":"18.5\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}},{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}},{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 18.5\\" Pro Touch Series | |\\n| __Power__ |\\tInput: 100-240V~50/60Hz AC, Output: 12V DC Screw Lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t18.5\\" IPS, 1920 x 1080, 300 Nits Brightness, 88° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Two 3W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 100 x 100 mm | |\\n| __Dimensions__ | 463.1 x 287.4 x 37 mm / 18.23 x 11.32 x 1.46 in | |\\n| __Net Weight__ | 4.5 kgs / 9.92 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 18.5\\" Pro Touch__ | <a href=\\"https://stratacache.wpengine.com/wp-content/uploads/2024/06/Scala_LINQ-18.5-touch_SpecSheet_2020.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5NHifLYZNXnXwAX28ZG7x","type":"Entry","createdAt":"2020-12-01T10:37:17.639Z","updatedAt":"2020-12-01T13:20:19.184Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-15.6"},"title":{"en-US":"15.6\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}},{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 15.6” Pro Touch Series | |\\n| __Power__ |\\tInput: 100-240V~50/60Hz AC, Output: 12V DC Screw Lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t15.6\\" IPS, 1920 x 1080, 500 Nits Brightness, 85° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 input, one HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Two 3W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| | One UART Serial | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +/-, Brightness +/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 100 x 100 mm | |\\n| __Dimensions__ | 396.7 x 248.8 x 35.5 mm / 15.62 x 9.80 x 1.40 in | |\\n| __Net Weight__ | 3.33 kgs / 7.34 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 15.6\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_15.6_Touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"CkvNrgTFM7vrYzO9CLbj2","type":"Entry","createdAt":"2020-12-01T10:31:53.547Z","updatedAt":"2020-12-01T13:19:41.558Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"LINQ-tablet-specifications-11.6"},"title":{"en-US":"11.6\\""},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MMSulN2QS8NvGBputZdle"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XBjGfFq0bJXjzGorOVkWc"}},{"sys":{"type":"Link","linkType":"Entry","id":"5FxqIRusRwKN2OsGTBvXHm"}}]},"description":{"en-US":"## Specifications\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __Type__ | Standard\\t| Plus |\\n| __Model Description__ |\\tLINQ 11.6” Pro Touch Series | |\\n| __Power__ |\\tInput: 100-240V~50/60Hz AC, Output: 12V DC Screw Lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 | |\\n| __Operating System__ | Android 8.1 / Linux 4.4 Kernel | |\\n| __Memory__ | 2 GB Dual-channel DDR3-1600 (800 MHz) | 4 GB Dual-channel DDR3-1600 (800 MHz) |\\n| | CPU\\tSix-core Rockchip RK3399 | |\\n| | ARM 64-bit processor, up to 2.0 GHz | |\\n| | Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53 | |\\n| __GPU__ |\\tARM Mali-T860 MP4 Quad-core GPU | |\\n| __Storage__ |\\t32 GB high-speed eMMC 5.1\\t| 64 GB high-speed eMMC 5.1 |\\n| __Display Panel__ |\\t11.6\\" IPS, 1920 x 1080, 400 Nits Brightness, 85° Viewing Angle | |\\n| __Touch Panel__ |\\t10-point capacitive touch panel | |\\n| __HDMI__ | One HDMI 2.0 output | |\\n| __Auxilary Audio__ | One 3.5 mm, One Toslink S/PDIF | |\\n| __Speakers__ | Two 2W Speakers | |\\n| __Network__ | Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) | |\\n| __Antenna__ |\\tOne WiFi/Bluetooth, One 4G LTE | |\\n| __USB__ |\\tFive USB 2.0 (One service) | |\\n| __Front Camera__ | 8 Megapixel | |\\n| __Other I/O__ |\\tButtons: Home/Recovery, Vol +\\\\/-, Brightness +\\\\/-, Reset, Custom (\\\\*) SD Card, 4G module and SIM card bay | |\\n| __Mount__ |\\tVESA 75 x 75 mm | |\\n| __Dimensions__ | 296.3 x 179.3 x 30.5 mm / 11.67 x 7.06 x 1.20 in | |\\n| __Net Weight__ | 1.67 kgs / 3.68 lbs | |\\n| __Enclosure__ |\\tMetal casing with aluminum frame | |\\n| __Storage Temperature__ |\\t-15° - 65° C / 5° - 149° F | |\\n| __Working Temperature__ |\\t-0° - 50° C / 32° - 122° F | |\\n| __Storage / Working Humidity__ | 10 - 90% Non-condensing | |\\n| __Warranty\\\\*__\\t| 1 year included, extended warranty available | |\\n| __Optional Upgrades\\\\*\\\\*__ | 4G LTE: Quectel EG25-G LTE Module with internal SIM card slot | |\\n\\n\\\\*Extended warranties must be added at time of purchase\\n\\\\*\\\\*4G Module and SIM card not included\\n\\n<h2 id=\\"resources\\">Resources</h2>\\n\\n|   |   |   |\\n| ---------- | ---------- | ---------- |\\n| __LINQ 11.6\\" Pro Touch__ | <a href=\\"https://cf-assets.s3.amazonaws.com/LINQ_11.6_touch.pdf\\" target=\\"_blank\\">Click to download the file</a> | |"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qpUEC8HHcCRQThR7o2h7U","type":"Entry","createdAt":"2020-11-23T10:55:20.807Z","updatedAt":"2020-12-01T10:59:53.467Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_LINQ_specifications"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"CkvNrgTFM7vrYzO9CLbj2"}},{"sys":{"type":"Link","linkType":"Entry","id":"5NHifLYZNXnXwAX28ZG7x"}},{"sys":{"type":"Link","linkType":"Entry","id":"3xgaGmndmg3WUA3sOxYYpF"}},{"sys":{"type":"Link","linkType":"Entry","id":"bT7tWohnOuxhSqiJojtY4"}},{"sys":{"type":"Link","linkType":"Entry","id":"3jHR6leIKzEq7YdGdC6sU6"}},{"sys":{"type":"Link","linkType":"Entry","id":"2SyCqkm0SfvtQWy6WBSTDf"}},{"sys":{"type":"Link","linkType":"Entry","id":"2pG7vO1zpreeKqiBeDXdIa"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cbIOCkTDjtbXpLtqvn1Al","type":"Entry","createdAt":"2020-11-30T15:20:32.759Z","updatedAt":"2020-12-01T10:13:55.718Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_X2OMediatoUnveilRobustTurnkey"},"title":{"en-US":"X2O Media to Unveil Robust Turnkey X2O Room Scheduling Solution at ISE 2020"},"description":{"en-US":"__MONTREAL —7 February 2020—X2O Media,__ part of the STRATACACHE family of marketing technology companies, announced today that they will unveil a robust meeting room solution, X2O Room Scheduling, at Integrated Systems Europe (ISE) 2020. The solution is designed to streamline the room booking process and improve space utilization across the enterprise. X2O Media’s full solution offering integrates data visualization dashboards, team collaboration tools, enterprise visual communication software and hardware so employees can collaborate easily across the enterprise. X2O Media will demonstrate enterprise communications solutions in booth G120 located in Hall 11 during ISE 2020, being held February 11-14 in Amsterdam, Netherlands.\\n\\nA complete solution covering hardware and software, X2O Room Scheduling is ideal for enterprise deployments.\\n\\nThe X2O Platform incorporates X2O Media’s content management system, remote device control and integration with market-leading calendar management systems, including Microsoft Office Exchange and Office 365.\\nWhen integrated with the X2O Meeting Room Sign-10.1 all-in-one tablet the solution includes full touch capabilities, Power-over-Ethernet and 1280x800 resolution for optimal clarity of on-screen graphics. Integrated LED side lights show the status of the room at a glance.\\nAn intuitive interface displays room status, schedule and meeting information in real time. The color palette, logo, background and fonts are fully customizable.\\nEquipped with on-the-spot booking capabilities, employees can view the occupied/not occupied status of the room and book a meeting room directly on the touch screen.\\n\\n“X2O Media’s focus is to help corporate digital workplaces manage pain points with proven solutions within the connected enterprise,” said Mansour Brek, President of X2O Media.“The expansion of the X2O Media product line, now with the latest addition of our meeting room sign software and hardware, allows us to offer a complete solution to our enterprise customers right out of the box.”\\n\\nFor more information on how to streamline the room booking process visit X2O Room Scheduling or visit X2O Media at ISE 2020.\\n\\nScala Inc., also part of the STRATACACHE family of marketing technology companies, will be at ISE 2020 in booth E160 located in Hall 8. View their marketing technology solutions here.\\n\\n__About X2O Media__\\n\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at sales@x2omedia.com and follow X2O updates on LinkedIn and Twitter. \\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\nMedia Contact:\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE apoley@stratacache.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"g4KKvnq7aHtHjPtX1NeiW","type":"Entry","createdAt":"2020-12-01T08:06:19.028Z","updatedAt":"2020-12-01T08:07:29.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_SantalisPartnerswithiDklictoBringCustomer-FocusedTechnology"},"title":{"en-US":"Santalis Partners with iDklic to Bring Customer-Focused Technology to Pharmacies in Europe"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2JEMSBwqHNKE1beA7Oydg5"}}},"description":{"en-US":"San Francisco— September 2, 2020—iDklic, leaders in scaled digital marketing solutions for retail pharmacies across Europe, today announced an agreement with pharmaceutical company Santalis to deploy consumer experience-focused digital solutions in more than 90 pharmacies in Belgium in 2020. iDklic is part of PRN Health, a wellness and healthcare technology focused division of the global STRATACACHE family of marketing technology companies.\\n\\nWithin a versatile and competitive market, Santalis, a division of the Astera Group, is committed to reinforcing its role as health specialists for their customers, and the new digital solution includes window and countertop displays, as well as digital signage software and hardware. “Santalis understands the importance of deploying in-store digital solutions that span the entire shopper journey, allowing them to better serve customers by improving engagement and communication,” said Jean-Charles Figoni, CEO of iDklic.\\n\\nSantalis is the fastest growing cooperative of pharmacies in Belgium and the first group of independent pharmacists in Belgium to create an omnichannel in-pharmacy shopping experience with Santalis TV. With the new iDklic and PRN Health partnership, three iDklic solutions will be introduced in each pharmacy, providing a cohesive experience that draws more shoppers into the store, delivers engaging and helpful health and wellness information, and provides relevant product offers, ultimately driving higher sales.\\n\\niDklic will utilize integrated proprietary technology found across the STRATACACHE family of companies, including media players, software, commercial grade tablets and advanced services and full, local technical support. The three iDklic solutions are:\\n\\nLarge-format outside-facing window display to engage and attract passersby, increasing footprint inside the pharmacies\\nOver-the-counter display, informing customers of promotions and special offers\\nDigital display screen located near the checkout cashier, promoting new products and driving impulse purchases\\n\\nPatrick Rémond, CEO of Santalis Belgium said, “We chose to work with iDklic in Belgium because of their expertise and solid reputation for delivering transformative digital solutions for retail healthcare. We look forward to the possibility of further collaboration with the team.”\\n\\n“Our ability to deliver large-scale solutions for prestigious customers like Santalis is made possible by the leadership and support we receive from PRN Health and STRATACACHE.  We look forward to further leveraging this support as we see significant opportunities for growth in France and Germany in the coming months,” added Jean-Charles Figoni.\\n\\nLearn more about iDklic at <a href=\\"https://www.idklic.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.idklic.com</a> and PRN Health at <a href=\\"https:// www.prnhealth.com\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.prnhealth.com</a>.\\n\\nABOUT IDKLIC, A PRN HEALTH COMPANY\\nWith deployed solutions in over 1,500 pharmacies across Europe, iDklic is a leader in creating and scaling next generation digital experiences for leading health care retailers. iDklic’s proprietary digital experiences address today’s shopper needs – improving the shopping experience, increasing brand awareness, and lifting product sales.  Founded in 2006 by Jean-Charles Figoni and Miriam Taub, iDklic is a PRN Health company based in Brussels, Belgium.\\n\\nABOUT SANTALIS\\nSantalis is a business unit of S.A. Les Pharmaciens Associés, a subsidiary of CERP S.A. Belgium and Astera, a European cooperative group. Santalis Activity in Belgium is organized around 4 specialized poles: distribution, personal care, services to pharmacists, services to industry. With Santalis network, you benefit from a comprehensive and highly personalized support program, which activates the six performance levers of your pharmacy.\\n\\nABOUT PRN HEALTH, A STRATACACHE COMPANY\\nPRN Health delivers personalized in-store digital shopper solutions for wellness retailers and brands. Our solutions and services improve compliance scores, drive in-store conversion, and support shopper well-being. With PRN Health, pharmacy shoppers, retailers and suppliers receive an engaging in-store experience backed by deep customer insights.\\n\\nABOUT STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability.\\n\\n*A pharmacy cooperative created from pharmacists for independent pharmacists, based in France."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1a99JeOTewsy1kDhGrXziZ","type":"Entry","createdAt":"2020-11-23T10:57:10.905Z","updatedAt":"2020-12-01T07:32:49.156Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_LINQ_form"},"title":{"en-US":"Learn More"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4P5dAg0xg4NNAu6XXsTiF7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aDDyBSRVMDb7jamC00ACi","type":"Entry","createdAt":"2020-11-30T15:38:43.649Z","updatedAt":"2020-11-30T15:43:05.005Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_PressRelease_STRATACACHEandMobiledgeXAnnounceaTransformational"},"title":{"en-US":"STRATACACHE and MobiledgeX Announce a Transformational Partnership  in 5G/Edge Computing Technology"},"description":{"en-US":"The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions\\n\\nDayton, Ohio, US—March 16, 2020—STRATACACHE today announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale.\\n\\nAs the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing challenges in enabling their services to work.  The need to be able to deploy a cross carrier application is now a critical requirement for Cellular Vehicle to Everything.\\n\\nThe partnership of STRATACACHE via SuperLumin, an accelerated content delivery company in the STRATACACHE family of marketing technology companies, within the 5G MobiledgeX Edge-Cloud platform provides the framework that automotive manufacturers, carriers and enterprise users can utilize to ensure their applications function for all users, wherever they need.\\n\\nThe connected car is generating a rapidly increasing volume of data, media and consumer use cases that require local compute and the ability to deliver the relevant content or application wherever it is required in a low-latency, time-critical environment. The processing and efficient enablement of rich media customer experiences is what the partnership of STRATACACHE and MobiledgeX will address, scaling to exceed global user requirements of today and tomorrow.\\n\\n“Combining the 5G edge compute framework of MobiledgeX and the ultra-efficient content acceleration of SuperLumin serves multiple purposes,” said Chris Riegel, CEO of STRATACACHE. “This allows us to not only serve the automotive industry as they evolve the Cellular Vehicle to Everything architecture, but also — as vehicles transform into media and retail environments — our expertise in data and event-driven experiences allows us to bridge the automotive and retail industries to create new personalized experiences. We’re expanding the boundaries of retail, helping consumers find and engage with brands as part of the driving experience.”\\n\\n“By combining our 5G Edge-Cloud environment with STRATACACHE SuperLumin’s accelerated content delivery we are addressing a missing piece in the adoption of C-V2X for vehicle operation and the profitable inclusion of humans in  multi-modal environments,” said Eric Braun, Chief Commercial Officer at MobiledgeX. “The combination solves the challenge of providing data and media within cross carrier highly distributed networks and will allow automotive and retail industries to reach and engage customers wherever and whenever the customers require”.\\n\\nLearn more: about STRATACACHE at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\"> www.stratacache.com</a>, SuperLumin at <a href=\\"https://www.superlumin.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.superlumin.com</a> and MobiledgeX at <a href=\\"https://www.mobiledgex.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.mobiledgex.com</a>.\\n\\nAbout STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\"> @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">FACEBOOK</a>.\\n\\nAbout SuperLumin - a STRATACACHE company\\nSuperLumin content, media and application acceleration solutions optimize delivery of content such as rich entertainment media, live video streams and diverse consumers applications, significantly improving network performance in automotive environments, reducing frustrating wait times and improving overall consumer experience. From Streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe.\\n\\nAbout MobiledgeX\\nMobiledgeX Inc. is building a marketplace of edge resources and services that will connect developers with the world\'s largest mobile networks to power the next generation of applications and devices. MobiledgeX is an edge computing company founded by Deutsche Telekom AG and headquartered in San Francisco, California. For further information please see <a href=\\"https://mobiledgex.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.mobiledgex.com</a> or contact press@mobiledgex.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"gsiohHrdgbjQ3vpyos75K","type":"Entry","createdAt":"2019-10-08T15:11:16.801Z","updatedAt":"2020-11-30T10:37:07.220Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Company_Usps_Walkbase"},"title":{"en-US":"2017 - Walkbase"},"description":{"en-US":"Walkbase is a global leader in highly advanced mobile tracking, mobile messaging and mobile intelligence systems for physical retail environments. 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By applying intelligent analytics to drive smarter signage we can deliver personalized digital experiences on any screen at any time. Increasing sales with measurable results.\\n\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 3 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. 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Slow internet or delay will have no impact — the accelerator ensures your content is distributed promptly when you need it. \\n\\n&nbsp;\\n&nbsp;"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"h46y7JLW3bqo6UUR5EmA6","type":"Entry","createdAt":"2020-06-03T06:47:58.630Z","updatedAt":"2020-07-15T18:03:44.884Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-solution-partners"},"title":{"en-US":"Solution Partners"},"description":{"en-US":"&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n## __SOLUTION PARTNERS__\\nOptika Display solution partners offer market-specific, performance matched, integrated solutions, expertise and services to Collaboration and Captivate clients. Optika Display’s solutions address remote, mobile and permanent room integration, maintenance and support, delivery and installation requirements. With a workplace and design focus around the utilization of our collective collaboration suite of solutions.\\n\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4ZENuB7og15x3WP56Ql6xo"}},{"sys":{"type":"Link","linkType":"Entry","id":"4jCUzzMa8EyJRU5KZsBHiI"}},{"sys":{"type":"Link","linkType":"Entry","id":"3HiJnn4qdqyD9gs5EwH40G"}},{"sys":{"type":"Link","linkType":"Entry","id":"182cMBJKdWjn3hdYTC5EYv"}},{"sys":{"type":"Link","linkType":"Entry","id":"41iT2t9A4FYryXUYwp01k2"}},{"sys":{"type":"Link","linkType":"Entry","id":"7694Gb2O2EYEdCYc2bmCBV"}},{"sys":{"type":"Link","linkType":"Entry","id":"2YQSBFMItL5vrSCgqU2xL"}},{"sys":{"type":"Link","linkType":"Entry","id":"1U9l1hdcuqurzVX9YXYmJ1"}},{"sys":{"type":"Link","linkType":"Entry","id":"1B1Ft5FP8bqviwPNI50Lkg"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"yr7bbneOjdx086nfMt1UM","type":"Entry","createdAt":"2020-06-03T06:45:24.304Z","updatedAt":"2020-07-15T16:48:34.870Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":21,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-channel-partners"},"title":{"en-US":"Channel Partners"},"description":{"en-US":"\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n\\n## __CHANNEL PARTNERS__\\nOptika Display channel partners specialize in product bundling, complete room integration, delivery, installation, maintenance and support services. Optika Display Channel Partners offer market-specific expertise and services and contribute technology, engineering, design, configuration, sales and warranty support. \\n\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2YQSBFMItL5vrSCgqU2xL"}},{"sys":{"type":"Link","linkType":"Entry","id":"4jCUzzMa8EyJRU5KZsBHiI"}},{"sys":{"type":"Link","linkType":"Entry","id":"182cMBJKdWjn3hdYTC5EYv"}},{"sys":{"type":"Link","linkType":"Entry","id":"7yM2Z6bcw6OVQx6muXwwdh"}},{"sys":{"type":"Link","linkType":"Entry","id":"3nGBEC3PvtWvFVV5Q2uJuF"}},{"sys":{"type":"Link","linkType":"Entry","id":"3Vfxwhm3r2avM4EpM5QOLe"}},{"sys":{"type":"Link","linkType":"Entry","id":"47YkxScEJUQD8iJ65E9sKW"}},{"sys":{"type":"Link","linkType":"Entry","id":"7GWwwUPBYqweEaRyKHRkme"}},{"sys":{"type":"Link","linkType":"Entry","id":"5XQ20dV0ybiMTFFOplQBKP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5cf9ENktCaWzMIS1nhgocl","type":"Entry","createdAt":"2020-06-03T06:46:45.684Z","updatedAt":"2020-07-15T16:48:22.579Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":24,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-technology-partners"},"title":{"en-US":"Technology Partners"},"description":{"en-US":"&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n## __TECHNOLOGY PARTNERS__\\nOptika Display technology partners bring together high-performance, integrated hardware and application software to create robust, reliable solutions that offer unique value to customers. Our Collaborate offering provides a full-featured and functionality-rich collaborative experience solution asked for by and delivered to our most demanding clients around the world. \\n\\n\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"TwEhfYDPEf0hRUWNrkLwM"}},{"sys":{"type":"Link","linkType":"Entry","id":"41iT2t9A4FYryXUYwp01k2"}},{"sys":{"type":"Link","linkType":"Entry","id":"f1D4p8zNvUizlsfeGohH5"}},{"sys":{"type":"Link","linkType":"Entry","id":"4kpfwyj2s1AckW0II7cyuP"}},{"sys":{"type":"Link","linkType":"Entry","id":"4gfq3PdGOtWHUcBOquSuBh"}},{"sys":{"type":"Link","linkType":"Entry","id":"6sQPmSRLjFLzzfNM5rl84x"}},{"sys":{"type":"Link","linkType":"Entry","id":"1JbNoHucBdRafHppkoKTnu"}},{"sys":{"type":"Link","linkType":"Entry","id":"6mO8CPJhRkgtQms7sY1X4b"}},{"sys":{"type":"Link","linkType":"Entry","id":"XSXwXvWEJA6LU6i3AXUqa"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5nYitLl2VBrlPdandhyem1","type":"Entry","createdAt":"2020-04-02T14:43:48.022Z","updatedAt":"2020-07-14T00:50:29.458Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Enterprise Markets Page - Column 2"},"description":{"en-US":"Product consideration around usable, cost-saving features to solve your collaboration initiatives must be core to your decision making process. Choosing a complete solution product platform designed with features that are thoughtful, useful and flexible across your current and evolving needs. Optika Display’s integrated Conference Room Control features are strategic and align with the most challenging enterprise requirements.   \\n\\nChoosing the right local and remote collabortion platform can give an organization a significant competitive edge. When partnering with Optika Display you get initiatives completed faster, problems and conflicts resolved in less time, products to market more frequently and promote communication and cultural change within an organization of varying degrees of ideas and influences. \\n\\nOptika Display and our collaboration partner options from X2O Media, Bluescape, Microsoft Teams, Vizetto’s Reactiv Suite, Zoom, BlueJeans and beyond, provide integration options allowing UC and VC assets to show, operate and function cohesively on one H/W platform. Whether it is one PC casting to multiple interactive room displays or our PIP enabled interactive display connected to four computing devices, Optika Display can help find the solution that fits your company best. Go Wireless, from Optika Display, provides real wireless connectivity and removes wired display and touch dependency in your conference or huddle room environment. Using pedigree 24/7/365 technology, our solutions are proven and steady. Cycle hardware every seven to eight years while keeping current collaboration platforms – all can run on our HW for years and years, reducing your cost of ownership significantly."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3xtkiBsfcKz1etGZZKQOY3","type":"Entry","createdAt":"2020-04-02T14:43:35.422Z","updatedAt":"2020-07-14T00:49:40.149Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Enterprise Markets Page - Column 1"},"description":{"en-US":"Optika Display’s [Collaborate E](https://www.optikadisplay.com/en/products/collaborate/) provides a full-featured and functionality-rich immersive experience for the unified communications market. Optika Display bridges a highly fragmented ecosystem with a complete optical and interactive display offering. With key partnerships, Optika Display brings a truly integrated solution to enterprise and conference room collaboration clients.\\n\\nOur [Collaborate E](https://www.optikadisplay.com/en/products/collaborate/) platform of hardware and application integration offering meets the most challenging enterprise communication requirements. Our integrated business and collaboration strategy of solutions provides powerful social networking features and seamlessly integrates into all enterprise cultures, processes and communication strategies. \\n\\nOptika Display integrated unified communications solutions are scalable to align with your organizational strategy and pain points. Implementing our architecture enables you to set a clear strategy roadmap for your communication and collaboration needs. Whether your platform needs are local or global, today or tomorrow, our platform can be adapted to address any enterprise communication or collaboration challenges."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"71B8s2WUq0f9j0ENZ7IV9j","type":"Entry","createdAt":"2020-04-08T17:16:41.922Z","updatedAt":"2020-07-08T19:21:36.643Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Broadcast Market Page - Column 1"},"description":{"en-US":"Optika Display\'s [Collaborate B](https://www.optikadisplay.com/en/products/collaborate/) meets live, on-air interactive display challenges, head on. Featuring integrated highly-responsive and precise touch and pen, intuitive erase and visual and true color control technology, Optika Display brings a unique solution to broadcast, media and entertainment clients. \\n\\nOptika Display screens deliver true broadcast color quality and are the only interactive suite of products that support Rec. 709, the current standard space required for every kind of widescreen home media available today. The displays’ factory settings are pre-set to Rec. 709 for true color accuracy, color temperature, Delta E and Gamma performance right out of the box. Control functionality and standards commit to deliver the true color representation in a variety of live studio and marketing applications."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6fR8BkDBlT0Micv2jzq2u6","type":"Entry","createdAt":"2020-04-08T17:17:18.029Z","updatedAt":"2020-07-08T19:21:21.812Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Broadcast Market Page - Column 2"},"description":{"en-US":"To meet broadcast market needs of full visual control, Optika Display\'s [Collaborate B](https://www.optikadisplay.com/en/products/collaborate/) also provides sRGB color calibration and control with full color temperature adjustability from 2300 to 10k, ensuring accurate output for live broadcast as well as true color evaluation for marketing and pre-production color validation. Optika solutions can be calibrated to display colors live, precisely as it is intended to appear.\\n\\nThe displays feature best-in-class image, optics and touch performance with industry leading optical bonded AG/AR/AF/AS super smooth touch glass. Optika Display screens accurately perform all standard touch displays and presents all colors included in the Rec. 709 color space vividly in the broadcast studio. Whether telling a weather story in six shades of green or used in the boardroom to proof critical marketing content, [Collaborate B](https://www.optikadisplay.com/en/products/collaborate/) is ensured to give a truly accurate display of visuals and touch performance. 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With key partnerships, Optika Display brings a truly integrated solution to government and conference room collaboration clients.\\n\\n[Collaborate G](https://www.optikadisplay.com/en/products/collaborate/) hardware and application integration meets the most challenging government communication requirements. By investing in collaboration technology, government leadership is building and empowering a connected workforce focused on innovation, productivity and culture. Connected teams can work simultaneously to promote their goals, raise performance, reduce redundancies and deliver faster solutions to achieve ideal outcomes that benefit the citizens they serve.\\n\\nOptika Display and our collaboration partner options from X2O Media, Bluescape, Microsoft Teams, Vizetto’s Reactiv Suite, Zoom, BlueJeans and beyond, provide integration options allowing UC and VC assets to show, operate and function cohesively on one hardware platform. Government agencies look to proactively enhance their mission, keep costs low and drive successful projects that benefit the public. With agencies paying close attention to cost-saving measures, utilizing collaborative technology improves communication within the government and across the public sector. When this technology is active across agencies, leadership and team members plan job duties together, build out workflow strategies, hand-off assignments, quality control work and review best practices all while optimizing agency goals miles apart. Using pedigree 24/7/365 technology, our solutions are proven and steady. Cycle hardware every seven to eight years while keeping current collaboration platforms – all can run on our hardware for years and years, reducing your cost of ownership significantly."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3bZPNNJA6RlgMN1FMYmn9m","type":"Entry","createdAt":"2020-04-02T14:56:41.575Z","updatedAt":"2020-07-08T19:19:13.988Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Optika Display Integrated UC Solution"},"description":{"en-US":"Optika Display\'s integrated [Collaborate G](https://www.optikadisplay.com/en/products/collaborate/) unified communications solution is scalable to align with your organizational strategy and pain points. Implementing our architecture enables you to set a clear strategy roadmap for your government communication and collaboration needs. Whether your platform needs are local or global, today or tomorrow, our platform can be adapted to address any government communication or collaboration challenges.\\n\\nProduct consideration around usable, cost-saving features to solve your collaboration initiatives must be core to your decision making process. Choosing a complete solution product platform designed with features that are thoughtful, useful, secure and flexible across your current and evolving needs. Optika Display’s integrated Conference Room Control features are strategic and align with the most challenging enterprise requirements.   \\n\\nChoosing the right local and remote collaboration platform can give your government team a significant competitive edge in time and decision making requirements. As government agencies require improved productivity and communication among teams, departments and agencies, government leaders are driving success by using new technology from Optika Display and our partners, enhancing teamwork and providing highly productive tools that increase conversation and effective decision making. 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In a highly fragmented ecosystem, deliver premium all-inclusive solutions to your customers by partnering with Optika Display. \\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6IcnZp7C1xV2YUY7anYBUu"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"131qEKZGchVMZ5Bu0vPjEA","type":"Entry","createdAt":"2020-06-03T06:30:22.305Z","updatedAt":"2020-06-25T18:22:24.123Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-partners-overview"},"title":{"en-US":"Overview"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Su5a0s9cRBlAUGmBpkNCs"}}},"description":{"en-US":"&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\n&nbsp;\\nOptika Display partners with top quality technology providers to deliver the most comprehensive solutions. Specializing in [premier video walls](https://www.optikadisplay.com/en/products/captivate/) and [interactive touch displays](https://www.optikadisplay.com/en/products/collaborate/), Optika Display’s solutions are designed specifically for government, broadcast and unified communication industries.Discover our trusted partners.\\n\\n&nbsp;\\n&nbsp;\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"18x6JfgZzbMvKDAhqTdGUP","type":"Entry","createdAt":"2020-06-15T10:52:54.846Z","updatedAt":"2020-06-24T15:23:04.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":18,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-home-section"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fDZKOh6fGvP8GbvAxYxYk","type":"Entry","createdAt":"2020-06-18T15:27:56.925Z","updatedAt":"2020-06-18T15:28:36.091Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"scala-software-top-section"},"title":{"en-US":"Test title"},"description":{"en-US":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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Powered by our [NEOCAST® digital signage platform](/en/digital-signage-content-management-system/ \\"NEOCAST® digital signage platform\\"), this solution allows retailers and brands to feature relevant and targeted messages directly on translucent LCD panels embedded in refrigeration glass doors.\\n\\nPRIMASEETM  can be used in __*Cooler*, *Freezer*__ and __*Stand-Alone*__ glass door applications and is available in various transparent screen sizes and finishes. 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240VAC 50/60Hz / 171 Watts | \\n| Display Dimensions | 76.69” W x 44.88 ” H x 2.75” D | \\n| Display Weight | 190 lbs, 113.4 kg | \\n| Shipping Dimensions | 75” W x 44” H x 10” D | \\n| Shipping Weight | 235lbs, 133.81 kg | \\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"72vEOv0js8qi16WKKIVgDp"}},{"sys":{"type":"Link","linkType":"Entry","id":"4YPS8kxG5s102O2vad3uxE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6cd1if2QZjJv0T1zMMH8A1","type":"Entry","createdAt":"2020-04-29T18:09:17.250Z","updatedAt":"2020-04-29T18:09:17.250Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Optika-Collaborate-98-Specifications"},"title":{"en-US":"Collaborate 98\\" UHD"},"description":{"en-US":"# Specifications\\n\\n|   |   |\\n| ---------- | ---------- |\\n| Display Type |  85” TFT, LED Backlit | \\n| Display Resolution | 3840 x 2160 |\\n| Aspect Ratio | 16:9 |\\n| Brightness | 700 nit (cd/m2) |\\n| Contrast | 1400:1 |\\n| Colors | 1.07 Billion Response |\\n| Time | 6.5 ms typical |\\n| Orientation | Landscape, Portrait & Flat Viewing |\\n| Angle | 178° Horizontal & Vertical Frame |\\n| Rate | 120 Hz |\\n| Video Inputs  | | \\n| 1 x HDMI 1.4 | 3840x2160 @30Hz; 2560x1600 @60Hz; 1600x1200 @75Hz |\\n\\n| 1 x Dual Link DVI |  3840 x 2160 @30Hz | \\n| 2 x DisplayPort 1.2 | 3840 x 2160 @60Hz  | \\n| Communications | Ethernet (standard), RS232, USB 2.0, USB 3.0 Hub (Embedded) | \\n| Mounting | VESA 600mm x 400mm | \\n| Touch Performance | 20 Point, Min 1mm finger, glove, stylus |  \\n| User Controls | On-screen controls via menu buttons or IR remote, brightness, contrast, sharpness, color, temperature, backlight brightness | \\n| Features | Picture: PIP, PBP | \\n| Temperature |  <0 to +50°C | \\n| Humidity |  20-85% non-condensing |  \\n| Certifications | FCC Class A, TUV, IEC60065 | \\n| Power Consumption |  100 - 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This paragraph is used to group the hardware players.\\nUse the refernece list below to manage the players, filter on products for better use."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5UYVBJoFMCdTGJ0Z206rr2"}},{"sys":{"type":"Link","linkType":"Entry","id":"13YX5cAqh2IxfaRsUdl7Fu"}},{"sys":{"type":"Link","linkType":"Entry","id":"6VmBlKtPUYgEkKPlOO5qU2"}},{"sys":{"type":"Link","linkType":"Entry","id":"5KEnysbwZJETR6ZXaiOt6y"}},{"sys":{"type":"Link","linkType":"Entry","id":"49ADiJXd67V715p34tXPfz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JftR7ViG02sHe2cb4jy6W","type":"Entry","createdAt":"2020-02-26T09:15:08.404Z","updatedAt":"2020-04-28T11:13:54.834Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-contact-title"},"title":{"en-US":"Contact Us"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7CxlaI4cVOgYmWUFBgURbH"}}},"description":{"en-US":"We are there for you"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5rUDeGFn67LLYVYlrPeLmq","type":"Entry","createdAt":"2020-04-28T01:22:07.834Z","updatedAt":"2020-04-28T10:37:19.363Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-captivate-usecases"},"elementType":{"en-US":"product-usecases"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2z6BUVEU4XYYK4LgX3ewSV"}}},"description":{"en-US":"# Well suited for..\\n\\nEvery industry is different. From security protected collaboration solutions with premier touch technology to broadcast-ready color control and brightness, Optika Display serves a multitude of markets.  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This may include information like your name, email, phone number.\\n\\n*INFORMATION WE COLLECT ABOUT YOU*\\n\\nWe may collect information about your device and your actions when you visit the website or use our products.\\n\\n*INFORMATION OTHERS SHARE WITH US*\\n\\nWe may receive information about you from our customer in order for you to use our service. This may include your email, your name and your phone number.\\n\\n*COOKIES*\\n\\nWe use cookies to identify you throughout your interaction with our website and services.\\n\\n*[ More about collection ]*\\n\\n### How we use the information we collect\\nIf you provide us your information, we intend to only use it for the purposes you provided it. For example, if you have provided your details to allow us to contact you or reply to a question, we will only use the information for that purpose.\\n\\nIf you are browsing the website, we will collect and anonymize your information in order for us to understand how people browse and use our webpage. If you use the Walkbase Dashboard, we use the information to identify you in order to give access to the product. We also collect information about your user experience in order to improve the product. We also store usage activity for security and auditing purposes.\\n\\n### Information we share\\nWe will not share information with anyone outside of the STRATACACHE family of companies unless legally required to do so and with the following third party service providers\\n\\n- Google, we use Google Analytics to help us understand who visits our website and how they interact with it.\\n- Sentry, we use Sentry to help track down errors in the Walkbase products.\\n \\n*SECURITY AND TRANSFER OF DATA*\\n\\nWe follow industry standards in order to protect your personal information when processing, transferring, and storing your personal information including encryption and hashing. We limit access to your personal data to a minimum required and keep your personal data only as necessary to perform our legitimate business interests.\\n\\nWe have dedicated data centers in the EU and in the US which serves each region independently. Other regions are served by the US data center.\\n\\n*[ More about security and transfer of data ]*\\n\\n### Access to data and your right to correct and delete it\\nIf you wish to exercise your rights to get a copy of your data, correct it or delete it, please contact privacy@walkbase.com.\\n\\n*[ More about your rights ]*\\n\\n### Retention and deletion of data\\nWe retain your personal information only as long as is necessary to provide the service. You can ask to close your account by contacting us at privacy@walkbase.com or the details above, and we will delete your personal information on request.\\n\\nWe may retain personal information for an additional period as is required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.\\n\\n*Last updated 12 of June 2018*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2L1rHaOU5TqSQPSgmToEX","type":"Entry","createdAt":"2020-03-18T07:30:09.882Z","updatedAt":"2020-03-18T07:30:09.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Teams_CaseStudy-Tesco"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ASW0epk4srPZeIKYELlV1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6FJA1dYpZbRRNJBbP9bsow","type":"Entry","createdAt":"2020-03-18T07:26:15.986Z","updatedAt":"2020-03-18T07:27:15.105Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Teams_CaseStudy-Environment"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"8om6TOSJi2E3JwEFabFM1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Z6lwRskLiENNeB7G1i17X","type":"Entry","createdAt":"2020-03-18T07:25:37.300Z","updatedAt":"2020-03-18T07:25:37.300Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Teams_CaseStudy-O2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6O56aTTG8dcsKefA6EqmMz"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4enGRGoSCWBU664t6Ggx1J","type":"Entry","createdAt":"2019-11-03T20:18:35.271Z","updatedAt":"2020-03-17T10:35:16.078Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Teams_Topics_About"},"title":{"en-US":"About"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4U6EJzEY0FhU11Gc96Tioh"}}},"description":{"en-US":"Sys-teams Limited have been conducting Audio Visual installations since 2001. 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East."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7tZIe17UyO95G0w8IumGXd","type":"Entry","createdAt":"2020-03-11T12:20:50.023Z","updatedAt":"2020-03-11T14:48:46.306Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Events"},"title":{"en-US":"Events"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5xkb88KgIN9GHmzzt0GFTX"}},{"sys":{"type":"Link","linkType":"Entry","id":"660iahP2GEWgdGqhDkKisq"}},{"sys":{"type":"Link","linkType":"Entry","id":"6Tmt4Xfoq8336iLxx53bof"}},{"sys":{"type":"Link","linkType":"Entry","id":"69bu1AqoGKMUTgNXoMbfR1"}},{"sys":{"type":"Link","linkType":"Entry","id":"7hWuuHSMvMs790wQoNQ7ZB"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jQAlNpIOfyT1ZkPqRuEwU","type":"Entry","createdAt":"2020-03-11T14:39:08.218Z","updatedAt":"2020-03-11T14:39:08.218Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"dso-social-linkedin"},"title":{"en-US":"LinkedIn"},"description":{"en-US":"https://www.linkedin.com/company/digital-signage-organsiation/"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"VrYuy7IvQCqNeJW7C0jh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Hjv9PQ2LlA1rdGPmLs4S1","type":"Entry","createdAt":"2020-02-10T09:16:21.398Z","updatedAt":"2020-03-11T14:38:32.117Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-social-twitter"},"title":{"en-US":"Twitter"},"description":{"en-US":"http://twitter.com/scalainc"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4lwNdciteoXGI2smppdNe9"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DoguYiX7jbL6LibyV7LXG","type":"Entry","createdAt":"2020-03-11T14:38:14.650Z","updatedAt":"2020-03-11T14:38:14.650Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"dso-social-twitter"},"title":{"en-US":"Twitter"},"description":{"en-US":"http://twitter.com/DSOrganisation"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4lwNdciteoXGI2smppdNe9"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5xCSBvOMWYMbFlKJpHdXnq","type":"Entry","createdAt":"2020-03-11T14:29:11.767Z","updatedAt":"2020-03-11T14:29:11.767Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"contact"},"description":{"en-US":"\\nFor Memberships & Information, please contact:\\n\\n## Andrea Jupp\\n\\nEmail: ajupp@dso-emea.com\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6D2SqaixdhDP920xGYaA7s","type":"Entry","createdAt":"2020-03-11T12:47:10.013Z","updatedAt":"2020-03-11T12:47:10.013Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"benefits-of-membership-1"},"title":{"en-US":"Benefits of Membership"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4kfBzPhZAOfkrXcZj3B5ce"}}},"description":{"en-US":"# Benefits of Membership\\nBenefit of membership includes Market information and overview, Expertise in Digital Signage, Access to data, reports and white papers, Thought leadership opportunities, Shared learning, Best practice, Education, Networking and 3 events per 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In total there are ten companies in the STRATACACHE family, each adding multiple complementary solutions to the full suite of STRATACACHE’s digital signage offering — PRN (ad network monetization and POS retail solutions); SuperLumin (multimedia caching solutions); Optika (highly advanced touchscreen displays); Sys-Teams (installation/integration and field service providers); Carmanah Signs (lotto/gaming digital signage); Scala China (all-in-one computing tablet manufacturers) as well as platform providers Scala, X2O Media and Real Digital Media. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4F4ZFXFvTsWXU7YU7W6DZO","type":"Entry","createdAt":"2020-02-26T10:52:40.648Z","updatedAt":"2020-03-09T09:35:12.087Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-about-brands"},"description":{"en-US":"Description unsued. 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As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Optika.\\n\\n__Our website__\\nWhat personal information do we use?\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\nIdentity information includes first name and last name.\\n\\nContact information includes email address, telephone number and country of residence.\\n\\nTechnical information includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access https://www.optika-display.com.\\n\\nOur website uses cookies that collect personal information. You can read about what they are and how we use them in our cookie statement below.\\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you.\\n\\nFor what purpose do we use your personal information?\\nTo carry out various services and tasks we process your personal information for these purposes:\\n\\nCookies are pieces of personal information used to provide you with the best possible browsing experience.\\n\\nContact form is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Optika representative reach out via the information provided.\\n\\n__With whom do we share this information?__\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient’s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n__How long do we store your information?__\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n__How do we protect your information?__\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers that are managed by Optika and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n__What are your rights?__\\nRequest access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\nRequest correction of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\nRequest erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\nObject to processing of your personal data, where Optika Display feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\nRequest restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\nRequest the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\nLodge a complaint with your local data protection regulator. Please note, Optika Display has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n__Changes to our privacy statement__\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website.\\n\\n__This privacy statement was last updated on 3 July 2018__\\n\\nQuestions, comment or requests\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ET0yw3FFfaTANKUJjUcUJ","type":"Entry","createdAt":"2020-03-05T12:49:58.648Z","updatedAt":"2020-03-05T12:49:58.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"pitch-2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4aFQuilw0aXysKtRVVdCGO"}}},"description":{"en-US":"- Founded in 2012\\n- Privately held, Stratacache Company\\n- Based in Dayton, Ohio\\n- 40 Years of Unified Collaboration Experience\\n- Best in Breed Technology Partnerships"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ZUH911h95GMyl4hb9Eat7","type":"Entry","createdAt":"2020-03-03T14:36:17.056Z","updatedAt":"2020-03-05T12:13:51.734Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-tablets-specifications-5"},"title":{"en-US":"32\\""},"description":{"en-US":"# Specifications\\n\\n|   |   |\\n| ---------- | ---------- |\\n| Part Number(s) | TouchPro PCAP (Worldwide) - E978867 |\\n| Enclosure Color | Black/Silver |\\n| Part Number(s) | TouchPro PCAP (Worldwide) - E978867 |\\n| Enclosure Color | Black/Silver |\\n\\n# Resources"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5NKdMsczcE8LpfbkWP6N7N","type":"Entry","createdAt":"2020-03-03T14:36:03.171Z","updatedAt":"2020-03-05T12:13:39.578Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-tablets-specifications-4"},"title":{"en-US":"21.5\\""},"description":{"en-US":"# Specifications\\n\\n|   |   |\\n| ---------- | ---------- |\\n| Part Number(s) | TouchPro PCAP (Worldwide) - E978867 |\\n| Enclosure Color | Black/Silver |\\n| Part Number(s) | TouchPro PCAP (Worldwide) - E978867 |\\n| Enclosure Color | Black/Silver |\\n\\n# Resources\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Uqn6M1T5og2RGh1krhWRn","type":"Entry","createdAt":"2020-03-05T10:22:21.437Z","updatedAt":"2020-03-05T10:22:21.437Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"optika-home-who"},"title":{"en-US":"Who we are"},"description":{"en-US":"- Founded in 2012\\n- Privately held, Stratacache Company\\n- Based in Dayton, Ohio\\n- 40 Years of Unified Collaboration Experience\\n- Best in Breed Technology Partnerships\\n\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5EamZDm9SoPEQuSMFqiDxk","type":"Entry","createdAt":"2020-02-26T15:38:16.061Z","updatedAt":"2020-02-26T15:38:16.061Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"sl-form-success-description"},"title":{"en-US":"Contact Us"},"description":{"en-US":"Thank you for contacting SuperLumin. 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These cookies can be placed by Scala or third parties."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eqzHyMZtlzymAWe0GaW1x","type":"Entry","createdAt":"2020-02-26T10:58:14.697Z","updatedAt":"2020-02-26T10:58:14.697Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-necessary-optika"},"title":{"en-US":"Strictly Necessary Cookies"},"description":{"en-US":"Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3P6Np6nLVvUiYmiNsPDdaC","type":"Entry","createdAt":"2020-02-26T10:57:55.232Z","updatedAt":"2020-02-26T10:57:55.232Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-privacy-optika"},"title":{"en-US":"Privacy Overview"},"description":{"en-US":"This site uses some unobtrusive cookies to store information on your computer.\\n\\nCookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Scala website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Scala website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"65OQWhx41V2v3clu85QiCY","type":"Entry","createdAt":"2020-02-26T10:57:33.865Z","updatedAt":"2020-02-26T10:57:33.865Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-optika"},"title":{"en-US":"We use cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. With your permission, we also use marketing cookies to display more relevant ads about Scala to you on other sites."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1aQtxLSN4RW4ceaWtbqs2f","type":"Entry","createdAt":"2020-02-26T10:54:42.027Z","updatedAt":"2020-02-26T10:54:42.027Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Thank you Form Success Column 1"},"description":{"en-US":"Thank you for contacting Scala. We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Concepts](https://www.scala.com/en/concepts/ \\"Concepts\\")\\n[Case Studies](https://www.scala.com/en/casestudies/ \\"Case Studies\\")\\n[Software](https://www.scala.com/en/products/software/ \\"Software\\")\\n[Hardware](https://www.scala.com/en/products/hardware/ \\"Hardware\\")\\n\\nWe would also enjoy connecting with you on [Facebook](https://www.facebook.com/scala \\"Facebook\\"), [Twitter](https://twitter.com/scalainc \\"Twitter\\"), [Linkedin](https://www.linkedin.com/company/scala \\"Linkedin\\") and [Youtube](https://www.youtube.com/user/scala \\"youtube\\").\\n\\nCheers!\\n![your-scala-team](//images.ctfassets.net/lx4pzcb22oh0/2RhHweiaD1ATPimiOsZ12p/e9b5e584783eef0cc9dd5f123eab7675/your-scala-team.png)\\n "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3I1SUq5PNWURunKqRHTbyB","type":"Entry","createdAt":"2020-02-26T10:54:04.609Z","updatedAt":"2020-02-26T10:54:04.609Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Form Error Column 1"},"title":{"en-US":"Form Submission Error"},"description":{"en-US":"We apologize, but there was a problem with your submission. 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Through our discovery process, we work with you to identify the ways you’re looking to enhance the consumer experience. We then advise on the components and innovation that will bring your vision to the physical space - whether that’s our own technology found across the STRATACACHE family of marketing technology companies, or through the exploration of integrations and third-party platforms that will complement and optimize the experience for today’s better-informed consumers.\\n\\nOur in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices. 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They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Walkbase website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Walkbase website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. 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Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. 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Ideal for smaller spaces at retail. Cost effective solution for highlighting popular Instant Ticket selections and creating real time jackpot awareness. Perfect for hyperlocal targeting and dynamic content."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3TmPCPiICEXY7ld2ybSIFY","type":"Entry","createdAt":"2019-11-03T14:17:06.714Z","updatedAt":"2020-02-06T13:46:01.220Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Experiences"},"description":{"en-US":"# Lottery Experiences\\n\\nThe #1 global leader in digital signage. The largest wireless jackpot innovator. 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Built to handle the most complex networks at massive scale, ActiVia powers the largest retail networks in the world. It is the brains integrating everything from terminals and media players, to Digital Menu Boards and Interactive Digital PlayStations, plus all variations of Wireless Jackpot Signs in between.__\\n\\n \\n\\nActiVia is capable of highly advanced __media targeting, monitoring__, and __alerting__ at a scale of *up to 250,000 displays per network—all managed centrally. 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If data is lost during transmission, it is *automatically identified and resent*.\\n- __Easily target__ the most relevant content to the *right place* at the *right time*, based on defined rules and logic.\\n- __Manage channels__ and __screen-level programming__ at both the *corporate* and *store manager level*, via a straightforward permissions based web/mobile interface.\\n\\n*ActiVia* is *truly enterprise level software*, built for __massive scale, hyper-local differentiation__, and __in-depth monitoring__. 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Simply drag and drop it on a channel on the left to add to one of your channels.\\n4) Now click on “Players & Playlists” at the top of the page, and then drag and drop your channel into a playlist.\\n5) Lastly, verify that your player is playing the playlist you think it is by clicking on the gear symbol next to the player of interest.\\n\\nNow sit back and relax as your system downloads your new content!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1abFOa9MVAHApBPiSYmhNd","type":"Entry","createdAt":"2020-02-06T10:43:06.265Z","updatedAt":"2020-02-06T10:43:06.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_General-3"},"title":{"en-US":"How do I get a copy of my SignChannel Invoice?"},"description":{"en-US":"Login using your credentials at http://www.netsuite.com\\nSelect Scala Customer Services.\\n\\nFor Bills – choose ‘All transactions’ then select the item you wish to print."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ylheyh58CSI42qIARj7HQ","type":"Entry","createdAt":"2020-02-06T10:42:45.327Z","updatedAt":"2020-02-06T10:42:45.327Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_General-2"},"title":{"en-US":"How do I change my Username and Password?"},"description":{"en-US":"At the top of the screen to the left of “Sign Out” you will see two names. One will bring you to “Edit Account” where you can change info like name, address and phone number. The other brings you to “User Information” like email address, username and password. 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The Channel is just for the headline (and picture if available) and a short paragraph to be a little informative and grab someones attention. It may only be on the screen for 10 seconds.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5g5mJHqqzAWzsLr4VyJT17","type":"Entry","createdAt":"2020-02-06T10:41:03.701Z","updatedAt":"2020-02-06T10:41:03.701Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Channels_and_Media-2"},"title":{"en-US":"How do I subscribe to USAToday (or other) RSS feeds?"},"description":{"en-US":"Sometimes you have to search a little to find the right feed format on a publication’s RSS page. Click on the link that says “subscribe to this feed using your favorite reader.XML” or “view feed XML”. Cut and paste that URL into the Custom RSS Text Channel.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ohet9GfZm3Gqf24Bt3gfG","type":"Entry","createdAt":"2020-02-06T10:40:42.074Z","updatedAt":"2020-02-06T10:40:42.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Channels_and_Media-1"},"title":{"en-US":"Can I edit a Template that I created in SignChannel?"},"description":{"en-US":"Yes, once your template has been created, you can open it again from within your library and select “Edit Template”.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7mjcyss4aO74jgvR28gfsH","type":"Entry","createdAt":"2019-11-05T09:05:03.171Z","updatedAt":"2020-02-06T10:39:49.404Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Hardware_Support"},"title":{"en-US":"Hardware Support"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6TlJjfCdCCdnM3NmcQgbAw"}},{"sys":{"type":"Link","linkType":"Entry","id":"7ji34E7972h57ufIL9gZza"}},{"sys":{"type":"Link","linkType":"Entry","id":"3k5FSnhuWtYiosD2BFkgAN"}},{"sys":{"type":"Link","linkType":"Entry","id":"4IRmfSYg73NJ7ilVElhjNR"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4IRmfSYg73NJ7ilVElhjNR","type":"Entry","createdAt":"2020-02-06T10:38:11.540Z","updatedAt":"2020-02-06T10:39:40.261Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Hardware_Support-4"},"title":{"en-US":"IAdea HD, SD and SignBoards"},"description":{"en-US":"Setup Guide is here. (PDF here)\\nSupport site http://signchannel.digisignage.com/\\n\\nEmail support: support@iadea.com\\n\\nBuy hardware online here."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3k5FSnhuWtYiosD2BFkgAN","type":"Entry","createdAt":"2020-02-06T10:38:03.529Z","updatedAt":"2020-02-06T10:39:27.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Hardware_Support-3"},"title":{"en-US":"BrightSign HD210 and HD1010"},"description":{"en-US":"Support site: http://www.brightsign.biz/support\\nEmail support: here.\\n\\nBuy hardware online here.\\n\\nDownload the latest BrightSign script for SignChannel here.\\n\\n(Please note!! This “script” must be loaded onto an SD card and remain in the HD210/1010 unit for it to work with SignChannel)\\n\\nInstructions\\n\\n1. Download autorun.zip\\n\\n2. Unzip the file, and copy autorun.brs to the sd card\\n\\n3. Insert the sd card into the BrightSign unit\\n\\n4. Power on the BrightSign unit\\n\\n5. After about 45 seconds you’ll see a start screen with information about your BrightSign unit and display\\n\\n6. If your device is connected to the network you then see a SignChannel content feed\\n\\n– If you have not yet paired the device to your SignChannel account you will see a slide with activation instructions and a activation code\\n\\n– If your device is already activated you will see your slideshow display\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ji34E7972h57ufIL9gZza","type":"Entry","createdAt":"2020-02-06T10:37:55.928Z","updatedAt":"2020-02-06T10:39:09.041Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Hardware_Support-2"},"title":{"en-US":"CeeNee Orchid Players"},"description":{"en-US":"Quick Setup Guide is here.\\nEmail Support here or check FAQ page or call 1-408-890-5018.\\n\\nBuy Hardware online here or email or call 1-408-432-0888 for a quote."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6TlJjfCdCCdnM3NmcQgbAw","type":"Entry","createdAt":"2020-02-06T10:37:46.461Z","updatedAt":"2020-02-06T10:38:55.815Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Hardware_Support-1"},"title":{"en-US":"Outform iView and iDisplay"},"description":{"en-US":"http://www.i-display.com/\\nEmail support: here\\n\\nTutorials are here\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aNyUnZeISYK0KxYVB8QUu","type":"Entry","createdAt":"2019-11-05T08:59:47.728Z","updatedAt":"2020-02-06T10:37:19.317Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_How_To"},"title":{"en-US":"How To"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6EcgTpzmDBpiBT8gs7ne7T"}},{"sys":{"type":"Link","linkType":"Entry","id":"6jq1J266c7AuUpeiTAMQyR"}},{"sys":{"type":"Link","linkType":"Entry","id":"6FwDJ90dM2b28uZqkUwRhH"}},{"sys":{"type":"Link","linkType":"Entry","id":"3cpeu43raHQ4dk4yow7Qff"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3cpeu43raHQ4dk4yow7Qff","type":"Entry","createdAt":"2020-02-06T10:37:13.492Z","updatedAt":"2020-02-06T10:37:13.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_How_To-4"},"title":{"en-US":"How to configure an IAdea player for Wi-Fi"},"description":{"en-US":"Use the easy online Wi-Fi configuration tool here\\nBy entering your SSID and passkey, this utility will have that to a USB Flash drive, which then can be inserted into the USB port of the IAdea player.\\n\\nAlternatively, you may plug a keyboard into the USB port of your IAdea device and navigate to “Network Settings” to configure your network manually."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6FwDJ90dM2b28uZqkUwRhH","type":"Entry","createdAt":"2020-02-06T10:36:55.125Z","updatedAt":"2020-02-06T10:36:55.125Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_How_To-3"},"title":{"en-US":"How do firmware updates work?"},"description":{"en-US":"Easy. For all SignChannel certified players that support remote software updates, the web GUI will alert you when a software update is ready to be downloaded. Simply click the OK button here to proceed with a remote firmware update.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6jq1J266c7AuUpeiTAMQyR","type":"Entry","createdAt":"2020-02-06T10:36:35.349Z","updatedAt":"2020-02-06T10:36:35.349Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_How_To-2"},"title":{"en-US":"How do I create custom slides from the 100’s of built in templates?"},"description":{"en-US":"From the Channels & Media tab, under the “Upload” button is “Create Slide”. Choose this and select one of the predefined categories like Hotels, Restaurants, then pick a template from one of those listed.\\nSimply type your custom message into the form and drag and drop a graphic (such as your hotel’s logo) from the browse assets button or upload your own graphic here.\\n\\nClick Preview to see what your slide will look like. Then click “Yes, save” or “no, go back”. When completed, merely drag your new media item into a channel of your choice. Again verify that this channel is added to your playlist and that your player is playing that playlist.\\n\\nHow do I set the resolution of my player to match my screen?\\n​Screen resolutions come in many different sizes. Many 40″ to 42″ are either 1360×768 or 1920×1080. Smaller desktop LCD screen can vary from 1280×1024 to 1440×900 to 1680×1080 and anything in-between. Please consult your owners manual for your screen to learn it’s native resolution.\\nOnce you know the resolution of your screen, from the Player & Playlists menu, open the gear next the player you want to set. Select the resolution of your screen from the drop down list and click save.\\n\\nYou will notice that you can also select either Landscape or Portrait modes here, as well as selecting a slider to make the picture a little larger or smaller to fit a screen as necessary.\\n\\nPlease also be sure to upload content that is a similar aspect ratio to your screen for best results. (ie: 4×3, 16×9, 9×16)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6EcgTpzmDBpiBT8gs7ne7T","type":"Entry","createdAt":"2020-02-06T10:36:11.144Z","updatedAt":"2020-02-06T10:36:11.144Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_How_To-1"},"title":{"en-US":"How to configure your XMP-330 player for SignChannel It’s very easy!"},"description":{"en-US":"1. Format a USB stick using FAT/FAT32 file system. Using fresh formatted USB stick is recommended\\n\\n2. Copy the configuration file config.dat to the USB stick.\\n\\n3. While the player is turned on and fully booted up, and the ethernet cable and monitor is connected to the player, Plug the USB stick into the player. The configuration will be applied then the player will reboot.\\n\\n4. Unplug USB stick after reboot.\\n\\n5. The activation code will show up on the screen if the player connected to SignChannel successfully.\\n\\n6. In the SignChannel interface, click the “+” in the player area to add the player to your account.\\n\\n7. Enter the new Activation code for your player.\\n\\nStart using your player and SignChannel account!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7MUuivtSMNTAaDQxWeK6Ow","type":"Entry","createdAt":"2019-11-05T08:42:02.119Z","updatedAt":"2020-02-06T10:35:31.274Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists"},"title":{"en-US":"Players & Playlists"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"vDQe1T8YnV08b8ka4eEKF"}},{"sys":{"type":"Link","linkType":"Entry","id":"29wezQ4CRDERp0twpLcnlU"}},{"sys":{"type":"Link","linkType":"Entry","id":"2aTNXzVX4CMnTzKhQEKJv9"}},{"sys":{"type":"Link","linkType":"Entry","id":"1vmZNrhJIu3wGkuc0lKCdv"}},{"sys":{"type":"Link","linkType":"Entry","id":"79Yl0khAAEcCaQhmolG82s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"79Yl0khAAEcCaQhmolG82s","type":"Entry","createdAt":"2020-02-06T10:35:27.407Z","updatedAt":"2020-02-06T10:35:27.407Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists-5"},"title":{"en-US":"Can I move my player to another location?"},"description":{"en-US":"Yes. Once the player has been activated in your SignChannel account, you may move it anywhere that has an internet connection. The player will continue to download the same Playlist assigned in your account. If your player is setup on wireless, you will need to change the Network and Password for the new location."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1vmZNrhJIu3wGkuc0lKCdv","type":"Entry","createdAt":"2020-02-06T10:35:06.836Z","updatedAt":"2020-02-06T10:35:06.836Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists-4"},"title":{"en-US":"How do I adjust the volume on my player?"},"description":{"en-US":"If you have a digital signboard, you can go int the menu and adjust the volume. If you have a media player, you adjust the volume at the TV or monitor.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2aTNXzVX4CMnTzKhQEKJv9","type":"Entry","createdAt":"2020-02-06T10:34:42.549Z","updatedAt":"2020-02-06T10:34:42.549Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists-3"},"title":{"en-US":"My BrightSign player does not show the Activation Code"},"description":{"en-US":"Make sure the SD card is inserted into the player and that is contains the “autorun.brs” file that points to SignChannel.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29wezQ4CRDERp0twpLcnlU","type":"Entry","createdAt":"2020-02-06T10:34:25.422Z","updatedAt":"2020-02-06T10:34:25.422Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists-2"},"title":{"en-US":"How do you adjust the volume on a IAdea XDS-195 19” display?"},"description":{"en-US":"You can adjust the volume through screen’s menu. You have to unlock the key first, then adjust the volume. Press the menu button, then up, down, up, down, menu to disable key lock. Now you can adjust the volume. Menu auto locks after 5 seconds of inactivity.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"vDQe1T8YnV08b8ka4eEKF","type":"Entry","createdAt":"2020-02-06T10:34:06.707Z","updatedAt":"2020-02-06T10:34:06.707Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Support_Frequently_Asked_Questions_Players_and_Playlists-1"},"title":{"en-US":"Can I connect the video outputs of the players to multiple displays at the same time?"},"description":{"en-US":"Yes, the IAdea XMP series and the Brightsign players supports simultaneous (mirrored) output to HDMI and VGA. 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We’re here to help! For product support or any additional questions, contact support@signchannel.com"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28iIYlYNFCxf9Cy2wZhhCM"}},{"sys":{"type":"Link","linkType":"Entry","id":"3N6pRsii2KRhQb0gC1EHHU"}},{"sys":{"type":"Link","linkType":"Entry","id":"4xfAerEKPPZhs8se6eaiKc"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2kC2OBy2nGe6cBFStM3qLf","type":"Entry","createdAt":"2019-11-03T13:32:44.579Z","updatedAt":"2020-02-06T08:02:22.157Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Corporate"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61aBctqkJcmOqg4J6hIuGm"}}},"description":{"en-US":"# Corporate Social Responsibility\\n\\nCorporate Social Responsibility(CSR) is simply a way for companies to take responsibility for the social and environmental impacts of their business operations. The STRATACACHE family has committed ourselves to drive CSR through philanthropy, volunteering and environmental efforts. "},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2aKyZehLLtlB75Esjk3Ur3"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BdUgA1jAhT3oaljLCV5X1","type":"Entry","createdAt":"2019-11-03T13:27:41.664Z","updatedAt":"2020-02-06T08:01:45.880Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Serving"},"title":{"en-US":"SERVING 55 LOTTERY CUSTOMERS GLOBALLY"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4AmqAlHFFPhelhlm3bcYbU"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4of8eSC3WZ7F4Ce7AZOOYv","type":"Entry","createdAt":"2019-11-03T13:25:51.786Z","updatedAt":"2020-02-06T08:00:16.090Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Activia"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61aBctqkJcmOqg4J6hIuGm"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"lJIy5I2L0PYaWzFLEX2YF"}}]},"description":{"en-US":"# The most POWERFUL digital signage on the market.\\n\\nBehind our sleek signage lies __*ActiVia for Media—the most robust, reliable digital signage software available*__. Built to handle the *most complex networks at massive scale, ActiVia* powers the *largest retail networks in the world*. It is the brains integrating everything from terminals and media players, to Digital Menu Boards and Digital PlayStations, plus all variations of wireless jackpot signs in between. __Beautifully. Efficiently. Securely__."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2IAdbe5hI7m0MJ2JN2huJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6bEnlqTSbxknBnLuyUpAIR","type":"Entry","createdAt":"2019-11-03T13:14:52.316Z","updatedAt":"2020-02-05T15:12:42.668Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Features"},"description":{"en-US":"## Your partner in transforming the lottery retail experience.\\n\\nBehind our brilliantly illuminated LCD screens, touch interactive experiences, and wireless jackpot signs, you’ll find more than just __incredibly powerful software__ and __tough as nails hardware__. You’ll find bright minds and bright ideas—from a team of talented professionals with __deep roots in Lottery__. From creative services to mass scale networks, Carmanah Signs is your partner in retail experiences that are actually __growing sales for the global Lottery Industry__."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"65Hy1po6KkahWtujXeUF00"}},{"sys":{"type":"Link","linkType":"Entry","id":"46ckNmDK2lGOtv7xJ8l6gK"}},{"sys":{"type":"Link","linkType":"Entry","id":"7jJ6m0PobUv0iEACJ2kSU6"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Yn0Rppe9KVoyQ0zMSywVL"}},{"sys":{"type":"Link","linkType":"Entry","id":"6RXZcPapr0pbHjnMx3rCHs"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jEUH93dbYbeQwsGGMzRd1","type":"Entry","createdAt":"2019-11-05T11:15:45.155Z","updatedAt":"2020-02-05T13:26:39.872Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Signchannel_Hardware_Partners_Certified_Partners_CeeNee"},"title":{"en-US":"CeeNee 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player"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"AC9PmNQDujqk3TeIpAe3l","type":"Entry","createdAt":"2019-11-05T10:54:29.046Z","updatedAt":"2020-02-05T13:25:09.428Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Hardware_Partners_certified_Partners_Viewsonic"},"title":{"en-US":"Viewsonic (www.viewsonic.com)"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"47Z3ioLXIDMGg7U84gsouC"}}},"description":{"en-US":"- EP-1020r 10.4″ Digital Signboard (OEM Iadea)\\n- NMP-560/570 Media Players (OEM Iadea)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2GBhiLQFeVpD4QiT60vQ71","type":"Entry","createdAt":"2019-11-05T09:50:02.524Z","updatedAt":"2020-02-05T13:24:57.641Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Hardware_Partners_Certified_Partners_Iadea"},"title":{"en-US":"Iadea (www.iadea.com)"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"74D6NZAwsLgJjHFWgU1HLZ"}}},"description":{"en-US":"• XDS-151 15″ Digital Signboard\\n• XDS-195 19″ Digital Signboard\\n• XDS-245 24″ Digital Signboard\\n• XDS-1062 10″ Digital Signboard (Android)\\n• XDS-1950 19″ Digital Signboard (Android)\\n• XDS-2450 24″ Digital Signboard (Android)\\n• XMP-120/130 Media player\\n• XMP-320/330 Media player\\n• XMP-3250/3350 Media player\\n• XMP-2200/2300 Media player (Android)*\\n• XMP-6200 (Android)*\\n• MBR-1100 (Android)*\\n*Must be configured as standard media player"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BS3IeMKPevzw6R1HsT7z1","type":"Entry","createdAt":"2020-02-05T09:56:13.841Z","updatedAt":"2020-02-05T09:56:13.841Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-brands"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3CxDCBPyF8muunMKuO4nfq"}},{"sys":{"type":"Link","linkType":"Entry","id":"2PYSICFnaGTEIBAT5r9PdH"}},{"sys":{"type":"Link","linkType":"Entry","id":"24MzQtM7LL09roRY6y8ExW"}},{"sys":{"type":"Link","linkType":"Entry","id":"6pjiHcVGCmaaM856w57qDh"}},{"sys":{"type":"Link","linkType":"Entry","id":"3Sw5bJagPhTpFY30KoCmu3"}},{"sys":{"type":"Link","linkType":"Entry","id":"DY4WH6tlQlWlnFHSNzGbg"}},{"sys":{"type":"Link","linkType":"Entry","id":"ub0IHCzerm5EQ9YbkcO45"}},{"sys":{"type":"Link","linkType":"Entry","id":"4pDLu4vcD7YOgOlQLPH7sx"}},{"sys":{"type":"Link","linkType":"Entry","id":"m4fsky0RwHdzu4BR5WqGZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"3TsPFPgMqgpCXSn3QAzreP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22ObxJZYZ53QrEkf2zvPXj","type":"Entry","createdAt":"2019-11-04T14:46:11.789Z","updatedAt":"2020-02-05T09:44:38.834Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_7"},"description":{"en-US":"We’ve been using SignChannel for 3 months and we have been very impressed. It is an incredibly user-friendly and reliable service. SignChannel provides slide templates, but it’s just as easy to create your own and upload them to the server. We have a very professional digital signage presence in our school, and it’s obvious our students access the monitors throughout their school day. For schools looking to improve communication, digital signage is a great tool and SignChannel is an outstanding company to provide the service!\\n\\n### Keith Lewis\\nPrincipal of Pau-Wa-Lu Middle School\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zBikiCzVm6DFx8bKQCw7o","type":"Entry","createdAt":"2019-11-04T14:45:32.213Z","updatedAt":"2020-02-05T09:44:31.120Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_6"},"description":{"en-US":"SignChannel is a great option for hotels! It gives us the flexibility to quickly post to multiple locations our reader-boards that we use to direct guests to their respective meeting rooms. It also allows us to post local weather and headlines to keep our guest’s informed. Any company that needs to communicate information in a public space would greatly benefit from using SignChannel.\\n\\n### Andy Cordes\\nCatering Sales Manager, Omaha Marriot\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"QORTOqXKH1jKUVT2J4bFU","type":"Entry","createdAt":"2019-11-04T14:43:03.581Z","updatedAt":"2020-02-05T09:44:22.517Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_5"},"description":{"en-US":"As a manager of a government access channel, I am pleased with the use of SignChannel to deliver information to our citizens. SignChannel is the most user-friendly bulletin board system we have seen on the market for government agencies. I highly recommend every government who manages public, education, and government access channels to consider the use of SignChannel. It will save your staff a lot of time, and achieve significant cost savings for your organization.\\n\\n### Melissa Gallegos\\nPublic Information Officer, City of Greenwood Village, Colorado\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6xwquqLKO0BY2DLXRGLWF1","type":"Entry","createdAt":"2019-11-04T14:42:17.925Z","updatedAt":"2020-02-05T09:44:09.880Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_4"},"description":{"en-US":"The SignChannel system is the perfect way to provide notices to employees as well as celebrate the accomplishments of staff and residents. The system is easy to use and the customer service is superb. This is a great vehicle for assisted living residences to communicate with employees, residents and families in a modern way.\\n\\n### Bill McGinley, FACHCA\\nExecutive Director, Whitney Place Assisted Living Residences\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DtAvwORXCpVBMTtgiw6VF","type":"Entry","createdAt":"2019-11-04T14:41:29.901Z","updatedAt":"2020-02-05T09:44:02.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_3"},"description":{"en-US":"SignChannel is an excellent and affordable solution for our independent pharmacies wanting to utilize digital signage in-store. Pharmacists now have the capability to promote their health services, educational events as well as advertise in-store specials and sales in an attention grabbing way, through their televisions. It’s a smart and easy-to-use, easy-to-manage internet based program that opens up a wide range of promotional possibilities.\\n\\n### David Simoneaux\\nMarketing Coordinator for Mutual Drug\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7gOKfIOUqjbSnnCcnpO9bd","type":"Entry","createdAt":"2019-11-04T14:40:05.992Z","updatedAt":"2020-02-05T09:43:49.385Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_2"},"description":{"en-US":"Sign Channel offers an easy to use, affordable digital signage platform. I’m very pleased with the support that comes along with Sign Channel. Their team is very quick to respond to any problems that might occur and the technology and service that we receive is hands down the best bang for our buck!\\n\\n### Josh Benson\\nPrincipal, United Media Group"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"OmS6M2B0FRCJ1gcKiQmc2","type":"Entry","createdAt":"2019-11-04T14:38:43.438Z","updatedAt":"2020-02-05T09:43:42.046Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"SignChannel_Topics_Aboutus_Clients_1"},"description":{"en-US":"SignChannel is the perfect solution for our company to best manage content over our video screen network. The interface is uncomplicated and the capabilities are everything we need to present exceptional slides and video. Our customers’ expectations are exceeded daily.\\n\\n### Jim Sterling\\nScreamin’ Screens Media LLC"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3SbyEl9LPdOuZ5zqoJEbNi","type":"Entry","createdAt":"2020-02-05T08:46:46.916Z","updatedAt":"2020-02-05T08:46:46.916Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Contact_Us_Info"},"title":{"en-US":"We\'d love to hear from you!"},"description":{"en-US":"### HEAD OFFICE\\n\\n6025 12 St SE #5\\nCalgary, Alberta, Canada\\nT2H 2K1\\n\\n1.403.252.6047"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4unjB196mClaqvL6MnF0ji","type":"Entry","createdAt":"2019-11-03T14:31:03.814Z","updatedAt":"2020-02-05T08:22:13.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Digital"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1y28snI48KRtJaka6hRjAe"}}},"description":{"en-US":"### DIGITAL SIGNAGE NETWORKS\\n\\nEngage players with networked digital signage. Promote games and events. Offer user-friendly interactive way-finding. Empower players to search for slot machines, restaurants and bars, entertainment schedules, and poker room wait lists. Create limitless opportunities for social gaming, learn-to-play apps, self-serve food and beverage, and access to reward program registration and virtual concierge services."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"TkFSqHC16xQ0JIzkWiJh0","type":"Entry","createdAt":"2019-11-03T14:29:43.902Z","updatedAt":"2020-02-05T08:20:23.154Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Badbeat"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7oT8nn40MtJkH7Rdk8ct9I"}}},"description":{"en-US":"### BAD BEAT JACKPOT SIGNS\\n\\nCarmanah\'s original, time tested jackpot signage. Fully-lit frameless LED display with maximized graphic area. Progressive jackpot values. Proven wireless communication. Ultra lightweight aluminum construction allows for easy installation and maintenance. Quick and easy to update. 6 or 9 digit options available."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4LOVvxXxDty7xYQOHI3dnk","type":"Entry","createdAt":"2019-11-03T14:26:59.042Z","updatedAt":"2020-02-05T08:19:46.825Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Craps"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"kpCJ6QEP5b1v6xDo7UBjc"}}},"description":{"en-US":"### CRAPS TABLE LIMIT SIGNS\\n\\nThis compact take on the classic LED Table Limit Sign adds elegance to the craps table, perfect for use with branded signs on each side of the craps table. Low profile control box easily mounts under the table and out of sight, with three button control making it simple to control lights and minimum/maximum values."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ARuO0fSK5znhVzzI6udIR","type":"Entry","createdAt":"2019-11-03T14:25:49.946Z","updatedAt":"2020-02-05T08:19:05.552Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Led"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1EsUyVNTsGqz0XLLCPfDEq"}}},"description":{"en-US":"### LED TABLE GAME SIGNS\\n\\nGuide players to their favorite games. Highlight specialty games. Add character to the casino floor. The global leader in Table Game Signage, Carmanah Signs creates completely customizable Double Sided LED-lit Table Game Signs. Send us your logo or ideas, and we\'ll create complimentary graphics for your casino’s custom signs."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5XkVW80LpsWXLLkxq3Mqwp","type":"Entry","createdAt":"2019-11-03T14:24:21.245Z","updatedAt":"2020-02-05T08:18:39.627Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Petite"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3PyZviZupLCXpNBNcw7TC2"}}},"description":{"en-US":"### PETITE LED TABLE LIMIT SIGNS\\n\\nDraw players to your tables and create a unique atmosphere in your casino. The sleek design of this Petite LED Table Limit Sign takes traditional LED Table Limit Signs to the next level. Our most compact Table Limit Sign, the Petite LED Table Limit Sign will add style to each table while allowing clear sight lines throughout the pit."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4muYOIOHCuMLT9NT8VJxHu","type":"Entry","createdAt":"2019-11-03T14:31:27.088Z","updatedAt":"2020-02-05T08:18:12.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experiences"},"description":{"en-US":"# Casino Experiences\\n\\nEngage guests with real time, targeted messaging throughout your casino. "},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7huTgmFwvhtP3dL69DfOev"}},{"sys":{"type":"Link","linkType":"Entry","id":"5XkVW80LpsWXLLkxq3Mqwp"}},{"sys":{"type":"Link","linkType":"Entry","id":"2ARuO0fSK5znhVzzI6udIR"}},{"sys":{"type":"Link","linkType":"Entry","id":"4LOVvxXxDty7xYQOHI3dnk"}},{"sys":{"type":"Link","linkType":"Entry","id":"TkFSqHC16xQ0JIzkWiJh0"}},{"sys":{"type":"Link","linkType":"Entry","id":"4unjB196mClaqvL6MnF0ji"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7huTgmFwvhtP3dL69DfOev","type":"Entry","createdAt":"2019-11-03T14:22:26.199Z","updatedAt":"2020-02-05T08:17:57.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Vegas"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4USvWsfu5WXxunr7VBP6Ys"}}},"description":{"en-US":"### VEGAS LCD TABLE LIMIT SIGNS\\n\\nWiFi technology. Elegant design. Powerful promotion. The culmination of decades of experience and innovation from Carmanah Signs, the developer of the original LED-lit Table Limit Sign. Prepare, select, and schedule content with ease. Customize LED-lit faceplates, laser cut to any shape, and easily replace to reflect casino branding and promotions."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7iz4DttOhv7hZfusNy6Sh1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3o8REClNV4CFANrdF2Bddd","type":"Entry","createdAt":"2019-11-03T14:16:58.408Z","updatedAt":"2020-02-05T08:02:00.343Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Sunlight"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"dogzRc0wSflUYLnnDpQit"}}},"description":{"en-US":"### SUNLIGHT READABLE LCD SIGNS\\n\\nThe digital evolution of jackpot signage. 5X brighter than a typical indoor digital sign, with HD video visible in full daylight. Show traditional jackpot messaging, plus virtually any short dwell time content, optimized for the window space at retail."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"23JAE0YSQUzgejzqtW4fqQ","type":"Entry","createdAt":"2019-11-03T14:14:57.035Z","updatedAt":"2020-02-05T07:57:52.985Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Exterior"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1VIxKLHdzjDogDv0ZTZnkP"}}},"description":{"en-US":"### EXTERIOR JACKPOT SIGNS\\n\\nDrive players in-store with gas pump toppers. Mount weatherproof jackpot signs to exterior walls, poles at the fuel pump island, or embed in exterior monolith signs. More visible than interior window signs. Carmanah’s proven wireless communication.\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Wt3uXBaVqsyAovKq78GFc","type":"Entry","createdAt":"2019-11-03T14:13:52.558Z","updatedAt":"2020-02-05T07:44:42.456Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Outdoor"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6rJsf2knqc6jdTubTkpWZi"}}},"description":{"en-US":"### OUTDOOR BLADE SIGNS\\n\\nSuper bright and weather resistant. Built to withstand outdoor environmental conditions. Developed for strategic high footfall traffic areas, such as busy streets and indoor/outdoor malls. Replaces static signage with targeted short dwell time content."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4bOesDcsgnDzA0Rx6aGWPm","type":"Entry","createdAt":"2019-11-03T14:12:48.216Z","updatedAt":"2020-02-05T07:44:17.495Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Window"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"22E26AVmAbCtnOjufIAkPM"}}},"description":{"en-US":"### WINDOW JACKPOT SIGNS\\n\\nThe original, time tested jackpot signage. Fully-lit frameless LED display with maximized graphic area. Proven wireless communication. Ultra lightweight aluminum construction allows for easy installation and maintenance. \\"Billions\\" digit options available."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2x0Mkx1wF227iPxA3S8wvx","type":"Entry","createdAt":"2019-11-03T14:11:26.850Z","updatedAt":"2020-02-05T07:39:00.672Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Betting"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ytEKPO5CgkM4JcD2no2LY"}}},"description":{"en-US":"### INTERACTIVE SPORTS BETTING\\n\\nSimplify sports betting with Interactive Touch Tablets. How-to-play, stats, wagering, and purchases are integrated into one seamless interactive experience. Built tough for retail. Tablet available in various sizes, with or without retail furniture."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NdAO333AzPuCBiggUTjW5","type":"Entry","createdAt":"2019-11-03T13:58:07.421Z","updatedAt":"2020-02-05T07:37:57.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Playstations"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7pCAnxLCAhmBIzUsb4X92Y"}}},"description":{"en-US":"### DIGITAL PLAYSTATIONS \\n\\nNext level advertising. Hyperlocal targeting to any screen, anywhere. Touch interactive content. Engaging educational experiences. Simplify  lottery purchases. Decrease congestion at checkout. Inspire younger players. Tablet with or without furniture."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7rnFy0dh3A68eLBsNFyIub","type":"Entry","createdAt":"2019-11-03T14:05:43.650Z","updatedAt":"2020-02-05T07:37:47.159Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_Jackpot"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"38pDLE4pvKUv6Lb133eEyA"}}},"description":{"en-US":"### IN-LANE & POS JACKPOT SIGNS\\n\\nSuccessfully engage new, lapsed, and light players with custom in-lane signage. Developed with grocery, drug, and big box retail locations in mind. Ensure jackpot awareness in busy environments. Maximize spontaneous lottery purchases."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2d5lCQhkCneO0zIzdgUHOh","type":"Entry","createdAt":"2019-11-03T13:56:00.422Z","updatedAt":"2020-02-05T07:36:47.924Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Lottery_Expriences_MenuBoards"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5WO6Yn2xVrRYNnCREQmzbW"}}},"description":{"en-US":"### DIGITAL MENU BOARDS\\n\\nBeautifully display animated Instant Ticket selections. Highlight featured and seasonal tickets. Automatically advertise high jackpot values with full screen takeovers. Two or more side-by-side displays, ideal for placement above and behind the retail counter."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"42ka21QE6naOjViplmqO7a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"24WmpBWhwg0QKU7aSz3nyO","type":"Entry","createdAt":"2019-11-03T13:37:30.176Z","updatedAt":"2020-02-05T07:22:20.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Events"},"title":{"en-US":"Upcoming Events"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3hnnKhN5j7h3i9iUNV2dld"}},{"sys":{"type":"Link","linkType":"Entry","id":"36i1MXXuesUxSE3Y8vEqjI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LtQfsQZXYaUtkg7OLlzFP","type":"Entry","createdAt":"2019-11-03T13:32:01.835Z","updatedAt":"2020-02-05T07:11:57.407Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Stratacache"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1SFmSLPuH83nRSXFbAnRxg"}}},"description":{"en-US":"### THE #1 GLOBAL LEADER IN DIGITAL SIGNAGE NETWORKS\\n\\n__Carmanah Signs__ is the __Lottery & Gaming Division__ of *STRATACACHE*, the global leader in digital signage solutions that work at massive scale. *STRATACACHE* operates three of the five __largest retail digital signage networks__ in the world, serving the __most complex retail environments imaginable__. *STRATACACHE* works collaboratively with retailers and brands to sell more of their high margin goods, with intelligent in-store digital networks that influence consumers at __key points of purchase decision__. Carmanah Signs combines this expertise with deep experience in Lottery to offer the *tested, reliable, industry leading technology* lotteries need now—tailored to Lottery, from inside the industry."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5WJZZX4pMSsNKtsRe9rXHl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4EOvKNeOaWQ1RjW4qXrd4O","type":"Entry","createdAt":"2020-02-03T15:04:04.171Z","updatedAt":"2020-02-04T16:01:29.377Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-why"},"title":{"en-US":"Why SignChannel?"},"subtitle":{"en-US":"SignChannel is a revolutionary new service for easy to use, DIY digital signage."},"description":{"en-US":"Business owners can purchase a SignChannel certified device and a license subscription per device, install it, log on to the SignChannel platform, and easily create and manage their own content remotely. This is a great way for companies to get started with digital signage and get their static content noticed by their audience!\\nMultiple devices can also be managed remotely from one account, with different content sets flowing automatically to different players. That content can be your own uploaded photos or videos, or pre-loaded media that is created through our template based slide generation tool (Powered by Scala). Each subscription also gives you access to content from our 1,000 Channels of local news, weather, sports, stock quotes, and more."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"e2j9WZOEVe9V2U1FTZtd4"}},{"sys":{"type":"Link","linkType":"Entry","id":"I5iCkMFvMrgRWepYLA7LA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5neFsNJTjogeyHXL2fh4jW","type":"Entry","createdAt":"2019-11-04T14:46:51.360Z","updatedAt":"2020-02-04T15:53:25.676Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-clients"},"title":{"en-US":" Clients & Testimonials"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"OmS6M2B0FRCJ1gcKiQmc2"}},{"sys":{"type":"Link","linkType":"Entry","id":"7gOKfIOUqjbSnnCcnpO9bd"}},{"sys":{"type":"Link","linkType":"Entry","id":"5DtAvwORXCpVBMTtgiw6VF"}},{"sys":{"type":"Link","linkType":"Entry","id":"6xwquqLKO0BY2DLXRGLWF1"}},{"sys":{"type":"Link","linkType":"Entry","id":"QORTOqXKH1jKUVT2J4bFU"}},{"sys":{"type":"Link","linkType":"Entry","id":"6zBikiCzVm6DFx8bKQCw7o"}},{"sys":{"type":"Link","linkType":"Entry","id":"22ObxJZYZ53QrEkf2zvPXj"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5PfDGy0YGOEAgcwP6vnDRK","type":"Entry","createdAt":"2020-02-04T15:47:08.791Z","updatedAt":"2020-02-04T15:47:08.791Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-welcome-video"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"gsWZu8AZW0bPnecupcLjD"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Endz6UmNV5PKicjl1ZNOD","type":"Entry","createdAt":"2020-02-04T15:37:45.053Z","updatedAt":"2020-02-04T15:37:45.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-core-features"},"title":{"en-US":"Core Features of SignChannel"},"subtitle":{"en-US":"Simple Digital Signage that allows you to modify your displays from anywhere in the world with just an Internet connection"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6GsLooRHFUgYKM5CU4i8PZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"8D5ZQsMTCNjVdqle6WLoZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"5eT5CVlgvZwJD1yAHIJWxq"}},{"sys":{"type":"Link","linkType":"Entry","id":"6p9S43RsCoS0WXAzSc0paa"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"I5iCkMFvMrgRWepYLA7LA","type":"Entry","createdAt":"2019-11-04T14:32:56.594Z","updatedAt":"2020-02-04T15:35:44.684Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-why-low-ccosts"},"title":{"en-US":"Low Cost"},"description":{"en-US":"Our subscriptions and players a highly affordable way to deploy your digital signage network, and we’ll also save you time and valuable resources internally since you won’t need tech experts to get you off the ground or maintain the content."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7lMyrvSys3O54PPc6ED14W"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"e2j9WZOEVe9V2U1FTZtd4","type":"Entry","createdAt":"2019-11-04T14:32:03.421Z","updatedAt":"2020-02-04T15:35:25.719Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"signchannel-about-why-no-risk"},"title":{"en-US":"No Risk"},"description":{"en-US":"Try it before you buy it with a free demo account. We’ve got you covered with tons of great features, pre-made templates, free content channels and free tech support and training when you need it."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7lMyrvSys3O54PPc6ED14W"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3GWAUVdEMp7s5jdmOwZ07A","type":"Entry","createdAt":"2019-11-03T13:26:25.960Z","updatedAt":"2020-02-04T15:23:57.824Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Associations"},"title":{"en-US":"Associations"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5HMmfk4LJ14EQaxBuBZdD5"}},{"sys":{"type":"Link","linkType":"Entry","id":"5F8Cu3FWPbtUp7AUYI5G5z"}},{"sys":{"type":"Link","linkType":"Entry","id":"2SmlRZA4bV8lP2ohQziaNh"}},{"sys":{"type":"Link","linkType":"Entry","id":"4HYNt4PlQPwt0kXHYCXeJE"}},{"sys":{"type":"Link","linkType":"Entry","id":"6hR7eNfOHJR2BXhScDz2B0"}},{"sys":{"type":"Link","linkType":"Entry","id":"1TisaoIVwnRZLNwH6s04jX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RXZcPapr0pbHjnMx3rCHs","type":"Entry","createdAt":"2019-11-03T13:23:20.817Z","updatedAt":"2020-02-04T14:28:43.304Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps_Specialized"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55s8tonDpYDPuioR1qeBsd"}}},"description":{"en-US":"### SPECIALIZED FIELD SERVICES\\n\\nOur retail infrastructure experts can assist with __site surveys, installation__ & __field services__ as consultants, or our field teams can take on *full responsibility* for these critical roles."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Yn0Rppe9KVoyQ0zMSywVL","type":"Entry","createdAt":"2019-11-03T13:21:50.233Z","updatedAt":"2020-02-04T14:26:37.618Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps_Content"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6tkElhEasyaS1UtNwcaWyA"}}},"description":{"en-US":"### CONTENT STRATEGY & CREATION\\n\\nOur creative team works with Lottery Marketers to develop __hyper-local content strategy__ utilizing *dynamic data*, __optimized sign layouts__ & engaging __interactive experiences__. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7jJ6m0PobUv0iEACJ2kSU6","type":"Entry","createdAt":"2019-11-03T13:19:56.857Z","updatedAt":"2020-02-04T14:25:40.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps_Network"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4llPDjSaHjAkd4HImMUNJx"}}},"description":{"en-US":"### NETWORK OPERATING SERVICES\\n\\nThe *largest* Digital Sign network operator *in the world*, with complete end-to-end services including __Hosting, Network Monitoring, Scheduling & Distribution__ of content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"46ckNmDK2lGOtv7xJ8l6gK","type":"Entry","createdAt":"2019-11-03T13:18:45.381Z","updatedAt":"2020-02-04T14:20:39.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps_Media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"HLLkfD0AOzUO3eL2Cotnp"}}},"description":{"en-US":"### MEDIA PLAYER & DISPLAY HARDWARE\\n\\nOur own lines of *STRATACACHE* __ARM-based Media Players__ and __Interactive Touch Tablets__, *built tough* to withstand the retail environment & designed to *drive complex graphics*."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"65Hy1po6KkahWtujXeUF00","type":"Entry","createdAt":"2019-11-03T13:16:45.052Z","updatedAt":"2020-02-04T14:16:37.880Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps_Digital"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6JX9dm3EWShFBABBWNT7bG"}}},"description":{"en-US":"### DIGITAL SIGNAGE SOFTWARE\\n\\nEnterprise-grade __Content Management & Distribution software__, *proven* to reliably and efficiently meet the demands of *large retailer networks* (such as Lottery networks)."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1zYE4GBBsHSBZHMDrbH3cs","type":"Entry","createdAt":"2019-11-03T13:13:31.488Z","updatedAt":"2020-02-04T14:10:03.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Transform"},"title":{"en-US":"Transform the lottery retail 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Advertising spots will be managed by leading media agencies and aggregators, including SeeSaw Networks, with programming updated monthly and expected to reach nearly 430 million consumers on an annual basis.\\n\\nRocky Gunderson, VP of Marketing and Network Development for Seesaw Networks, adds, “Digital signage networks are continuing to grow and expand throughout the US, and advertisers are finding that this media is a very effective way to reach people in their daily life patterns. Transworld Media’s network focus on convenience stores is well planned and in high demand, and will be a primary component in many of our digital media campaign proposals.”\\n\\nNEOCAST®, Real Digital Media’s digital signage platform, provides an optimum solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a Software as a Service (SaaS) delivery model. This architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead, and ensures networks are always operating using the latest technology and feature benefits.\\n\\nShams Merchant states, “When building a digital signage network, it is critical to find the right partner that can scale and meet the demands of your network. With NEOCAST®, we found a scalable and cost-effective solution that offers both the precision and flexibility to reach our target audience, plus a partner in Real Digital Media that has a proven track record of success.”\\n\\nThe Transworld convenience store network represents another growing network in Real Digital Media’s retail vertical.\\n\\n“Transworld Media represents the next evolution in the entrepreneur-driven digital signage network,” said Ken Goldberg, CEO of Real Digital Media. “Lessons have been learned and the industry’s infrastructure has matured to assist network owners with the heavy lifting associated with content, programming and ad sales. Transworld Media’s experienced management and sound approach positions them for great success in this competitive marketplace.”\\n\\nAbout Transworld Media Inc.\\n\\nTransworld Media, Inc. is a well established digital advertising company providing state of the art solutions to advertisers through its Digital Signage Network (DSN). We have invested heavily into the RDS (Retail Digital Signage) industry and have partnered with the best hardware and software companies globally to insure superior performance and flexibility to our clients. Our digital platform offers the availability of an Ad space on digital screens in over 1200 high volume, high walk-in traffic Convenience store locations within the top 10 US DMA (designated market area).\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. 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They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Walkbase website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Walkbase website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. 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Motivate your shoppers using our sharp, crystal clear displays for effective interactive promotions."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1BWgo0Aqv3WPXIqsdCgi8C","type":"Entry","createdAt":"2019-10-28T14:12:44.422Z","updatedAt":"2020-01-28T09:39:30.983Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_Freezercooler_Introduction"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"iLwOPjD7wfRo0cgwTyiYt"}},{"sys":{"type":"Link","linkType":"Entry","id":"4fE9m8i8Puuv5JCWbHRoEK"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"iLwOPjD7wfRo0cgwTyiYt","type":"Entry","createdAt":"2019-10-28T14:11:01.187Z","updatedAt":"2020-01-28T09:34:05.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_Freezercooler_Influence_Shopper"},"title":{"en-US":"Influence Shopper Decisions"},"description":{"en-US":"# Influence Shopper Decisions\\n\\n## The ultimate point of purchase digital signage solution for brands, grocery and convenience store locations"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WUPsOeeHT60eakJfg0x2s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1yvdzvbeA4wlYDtpSSXKLV","type":"Entry","createdAt":"2019-10-28T09:14:14.547Z","updatedAt":"2020-01-28T08:59:41.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Aboutus_Description"},"description":{"en-US":"# About Us\\n\\nSince our inception in 2002, Real Digital Media has grown with the digital signage industry, and by doing so, has claimed a thought leadership position for its future. Our solution is not an offshoot of content authoring tools or software distribution platforms wedged to fit the demands of digital signage. It is pure digital signage, beginning with its design from a blank sheet of paper. From the beginning we believed the right architecture for a scalable digital signage solution would include low cost, purpose-built appliances, not off the shelf PCs. From there, we knew the next element had to be web-based, intuitive and fully functional software for managing content and networks.\\n\\nThe results from that blank sheet of paper have evolved into today’s NEOCAST® Digital Signage Platform: a solution widely regarded as elegantly simple, fully functional, scalable and cost-effective.\\n\\nFlowery words? Not to our customers and the many industry experts who have seen and used our solution. By focusing our efforts on the core functions of an excellent digital signage network (content management, content distribution, player and network management, and administrative tools), we have created a robust and extensible platform. Many of our unique and industry first functions, such as SpotSwap®, On-Demand and Smart Groups were driven by customers, for customers. Each worked with us to design, test and continuously enhance the solution. That is one of the reasons people view us a partner, not a vendor. And there is more coming: much more, driven by real network owners, real demands and real needs. All designed and supported by real engineers.\\n\\nSo contact us about your network. If you are getting ready to launch, or ready for a switch to something better, we look forward to showing you why people who do their homework choose NEOCAST®.\\n\\nIt’s more than a media player. It’s more than management software. It’s a team of people dedicated to partnering with you to make your network successful. It’s NEOCAST® from Real Digital Media. An advanced enterprise digital signage platform based upon the principles of excellence and value, and we want you to experience and share in our enthusiasm."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ApFgHnbv3jZPknJawgIfk","type":"Entry","createdAt":"2019-10-28T13:52:48.759Z","updatedAt":"2020-01-27T15:26:44.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_Digitalsignage_BulletPoints"},"title":{"en-US":"Learn More"},"description":{"en-US":"- Cloud-Based Architecture\\n- CDN Network\\n- Networked Devices\\n- Device Management\\n- Network Management\\n- Content Management\\n- Content Scheduling\\n- User Administration\\n- Playout Reporting\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5eTISWTPx6MAvGlqYAJ9Az"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7uQhoqSSPs28ttIiBEM00P","type":"Entry","createdAt":"2019-10-28T13:53:29.981Z","updatedAt":"2020-01-27T15:13:52.220Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_Digitalsignage_Introduction"},"description":{"en-US":"## Digital Signage\\n\\nDesigned to engage audiences, create experiences and build brand loyalty, digital signage is an established approach to reach audiences with relevant messages in a timely manner at the point-of-decision. Industry leaders across all segments recognize the benefits of capturing the attention of their customers with attractive, dynamic and informative content scheduled across a network of displays.\\n\\nFor over a decade, our NEOCAST® digital signage platform has powered thousands of devices across these industries, providing robust device and network management, content management and distribution functions, as well as the reliability and scalability network owners expect from an enterprise-class digital signage solution.\\n\\nAnd now as part of the STRATACACHE family of companies, we can provide advanced logistics, enhanced operations and global support to complement our digital signage solution offering."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4ApFgHnbv3jZPknJawgIfk"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2EQh748klukMTgQB5GxWIa","type":"Entry","createdAt":"2019-10-28T09:56:55.566Z","updatedAt":"2020-01-27T14:17:11.179Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Team_About"},"description":{"en-US":"# About Our Team\\n\\nThe core of Real Digital Media’s management and team have worked together since 2004. 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spaces."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WUPsOeeHT60eakJfg0x2s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3bGsXQCZmlLCzeeQKkb430","type":"Entry","createdAt":"2019-10-28T12:29:55.527Z","updatedAt":"2020-01-27T12:33:13.164Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Choose_Digital"},"description":{"en-US":"# Digital Signage Software\\n\\nNEOCAST® is an enterprise-class digital signage platform that combines a cloud-based software with optimized, networked media player devices. Accessible from any device with Internet access, NEOCAST® streamlines the process of managing devices, networks and content distribution for your financial institution.\\n\\n- Manage multiple displays and devices from a central location \\n- Quickly and easily schedule and distribute content to remote displays\\n- Display stock market and financial information\\n- Drive client awareness of the latest financial products and services"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4T2eZzuIq977VxZyjzmVuI","type":"Entry","createdAt":"2019-10-28T12:26:35.204Z","updatedAt":"2020-01-27T12:00:31.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Impress_Benefits"},"description":{"en-US":"# Benefits of Financial Digital Signage\\n## Banking, Insurance and Investment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4yBUUrz7PgKrgM1HuBZYpV","type":"Entry","createdAt":"2019-10-28T12:24:34.917Z","updatedAt":"2020-01-27T11:59:41.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Deliver"},"description":{"en-US":"## Deliver Effective Digital Signage Solutions for Banking with NEOCAST®"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6GRaudm3TwmDLHploWQQgm","type":"Entry","createdAt":"2019-10-28T12:26:40.740Z","updatedAt":"2020-01-27T11:57:16.333Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Impress"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4T2eZzuIq977VxZyjzmVuI"}},{"sys":{"type":"Link","linkType":"Entry","id":"43m6rwceBJc3Db9gisDjVE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6X2YKBTYFOXGMpuhNCVnbx","type":"Entry","createdAt":"2020-01-27T11:57:06.260Z","updatedAt":"2020-01-27T11:57:06.260Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_DeliverDetails"},"description":{"en-US":"Numerous global financial institutions are turning to digital signage as a communications and marketing platform. The spread of mobile and online banking has placed a premium on client engagement at bank branches and on-premise visits and consultations. Financial institutions are understanding these are critical moments to strengthen client relationships. Financial digital signage place a critical role in this effort.\\n\\nDriving your financial digital signage with NEOCAST® can help by allowing branches to customize informational and marketing messages tailored to their valued clients."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7btxSoHJEqvFIQ0pmY8Ris","type":"Entry","createdAt":"2020-01-24T10:41:47.191Z","updatedAt":"2020-01-27T11:56:17.447Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Page_Header"},"title":{"en-US":"Financial Digital Signage"},"subtitle":{"en-US":"Educate and Inform Customers and Visitors"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2grKHszFeZZujdjAIvhLxN"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZrwAl85fpsQkWFa8v8v2V","type":"Entry","createdAt":"2019-10-28T15:02:46.028Z","updatedAt":"2020-01-27T11:38:55.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_Usps_Drive"},"title":{"en-US":"Drive Sales"},"description":{"en-US":"Create sales lift through enhanced digital customer experience."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2xGt0mpMYMMwWKJHqprnjp"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"74EH1E4gSFsCIkeIO22ik5","type":"Entry","createdAt":"2019-10-28T10:58:43.173Z","updatedAt":"2020-01-27T11:07:53.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Digital_Signage"},"description":{"en-US":"## Education Digital Signage Solutions\\n\\nColleges and Universities are ideal environments for networked campus digital signage solutions aimed to deliver time sensitive and relevant information to today’s student body that is always connected and primed to respond to digital communications.  \\n\\nWhether you’re a private or public school, university, college or vocational institute, engaging your students, faculty, administrative staff and visitors with timely, relevant messaging is a key element to promoting student engagement and a safe campus environment.\\n\\n- Centrally control messaging while allowing students, staff, and departments to easily contribute to your network messaging efforts\\n\\n- Ensure emergency alerts are reaching everyone on campus\\n\\n- Keep information accurate with schedule changes, campus news, special activities and alerts\\n\\n- Entertain while informing with live news feeds, weather reports and sports updates\\n\\n- Easily create school-branded messaging promoting pride and campus life"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1iiDyPsVFl1r2yPXnqQUVg","type":"Entry","createdAt":"2019-10-28T11:20:34.944Z","updatedAt":"2020-01-27T11:01:21.254Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Engage"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"55CfEEBQv6XHlqTpS5yMag"}},{"sys":{"type":"Link","linkType":"Entry","id":"7MtfhOHt92TkwWV5lmwJfz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Qd3fpOZE1xhj6gujSjS4A","type":"Entry","createdAt":"2019-10-28T15:02:18.230Z","updatedAt":"2020-01-27T10:53:35.345Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_Usps_Strengthen "},"title":{"en-US":"Strengthen Customer Relationships"},"description":{"en-US":"Increase loyalty and retention with personalized content and digital interactions."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1Q9yWUj8L6V9QipGg8skSl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Ck5OPLJtPEz5ObMru05XW","type":"Entry","createdAt":"2019-10-28T15:01:42.854Z","updatedAt":"2020-01-27T10:52:42.087Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_Usps_Build"},"title":{"en-US":"Build Brand Awareness"},"description":{"en-US":"Positively impact recall, recognition and interaction with your audience through enriched and meaningful content."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4q3R9jIMbBCuvihaSyyRuJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6buKH2LCaJtQOkFGgizUIH","type":"Entry","createdAt":"2019-10-28T11:15:15.973Z","updatedAt":"2020-01-27T10:44:38.997Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Deliver"},"description":{"en-US":"## Deliver Effective Digital Signage Solutions for your Campus with NEOCAST®"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Hj7wBCyYx1g8Kh54O7ba2","type":"Entry","createdAt":"2019-10-28T14:57:38.166Z","updatedAt":"2020-01-27T10:28:19.367Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_Certifications"},"description":{"en-US":"\\n| Certifications | |\\n| ---------- | ---------- |\\n| Shelf Unit     | CE, FCC, ROHS      |\\n| Power Supply   | CE, FCC, ROHS, UL  |\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"117wMMlVcXa4sCIOPu8M8A","type":"Entry","createdAt":"2019-10-28T14:54:21.342Z","updatedAt":"2020-01-27T10:28:00.018Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_Specifications"},"description":{"en-US":"\\n| Specifications | | \\n| ---------- | ---------- |\\n| Resolution         | 1920 X 165      |\\n| Display Color      | 1.07G           |\\n| Viewing Angle      | 89/89/89/89     |\\n| Contrast Ratio     | 2000:1          |\\n| Brightness         | 500 cd/m2       |\\n| Power Consumption  | 12V 14W         |\\n| Data Input         | DP (InDaisy+)   |\\n| Weight             | Approx. 5.5 lbs |\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2t4GAfTv5vp2qFtF62ZbNx","type":"Entry","createdAt":"2020-01-27T10:24:50.240Z","updatedAt":"2020-01-27T10:24:50.240Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Deliverdetails"},"description":{"en-US":"Many higher education institutions are turning to digital signage as a communications platform. With an audience raised on digital communications, digital signage is an ideal way to engage today’s and future generations of students. From wayfinding to digital menu boards and message boards to meeting room signage, digital signage offers a way to establish an integrated campus-side communication platform that ensures important messages reach students, faculty and staff in a timely manner."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5g6TmLLwWh9NWE6HiJPOKh","type":"Entry","createdAt":"2019-10-28T11:14:12.329Z","updatedAt":"2020-01-27T10:24:10.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Integrated"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6mz9jjhNL0sVZB0oIMtN8z"}},{"sys":{"type":"Link","linkType":"Entry","id":"74EH1E4gSFsCIkeIO22ik5"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7vDckiC2uaEawpTsoLYLwp","type":"Entry","createdAt":"2020-01-24T11:49:27.443Z","updatedAt":"2020-01-27T10:18:54.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Page_Header"},"title":{"en-US":"Higher Education and Campus Digital Signage"},"subtitle":{"en-US":"Educate and Inform Students, Faculty and Visitors"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46ex5mOplKeMjlebO9WHC5"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ARVn9bvsUdmKmKVj2OqPG","type":"Entry","createdAt":"2019-10-28T14:49:45.797Z","updatedAt":"2020-01-27T10:12:23.486Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_forRetail"},"title":{"en-US":"Shelf Edge Digital Signage for Retail"},"description":{"en-US":"INSHELF industrial screens are designed specifically for shelf edge integration in the retail environment. Packed with a powerful processor, the wide screen display pivots forward for restocking the shelves and is designed to work with the real-life requirements of the retail environment.\\n"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1ZILhlqGIUl5gDJCHTDo52"}},{"sys":{"type":"Link","linkType":"Entry","id":"vyGg2WGJdoIA7wsC6PIN8"}},{"sys":{"type":"Link","linkType":"Entry","id":"117wMMlVcXa4sCIOPu8M8A"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Hj7wBCyYx1g8Kh54O7ba2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"vyGg2WGJdoIA7wsC6PIN8","type":"Entry","createdAt":"2020-01-27T09:42:13.162Z","updatedAt":"2020-01-27T09:42:13.162Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Solutions_ShelfEdge_ForRetail_p2"},"description":{"en-US":"Powered by NEOCAST®, the INSHELF mounts easily on most frequently used retail fixtures so you can attract customers, focus attention and drive sales of product within proximity of the display.\\n\\n- Influence customer behavior within proximity of product\\n- Remotely manage updates of in-store promotions\\n- Customize your messages by shelf and store location on an unlimited number of devices and screens\\n- Customize content based on the time of day\\n- Use to augment and complement your global digital signage network\\n- Incorporate other solutions such as mobile or data-driven solutions leveraging POS or inventory information"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6mz9jjhNL0sVZB0oIMtN8z","type":"Entry","createdAt":"2019-10-28T11:06:46.566Z","updatedAt":"2020-01-27T09:31:00.751Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Integrated"},"description":{"en-US":"# Integrated Campus Communications\\n\\n## Create an Immersive Digital Environment across your Higher Education Campus\\n\\n*Power your Campus Communication, Emergency Messaging, Meeting Room Scheduler, Donor Walls, Wayfinding, Video Conferencing and Multi-Touch Collaboration programs with a single platform.*"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WUPsOeeHT60eakJfg0x2s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1rn0tVbvKIARaOA4Bty820","type":"Entry","createdAt":"2019-10-28T11:21:41.738Z","updatedAt":"2020-01-24T11:55:41.565Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Choose"},"description":{"en-US":"# Digital Signage Software\\n\\nNEOCAST® is an enterprise digital signage platform that allows you to manage communications across your entire campus. Schedule news and announcements, promote athletic events, rally student pride, welcome guests and visitors, and display social media feeds to keep everyone connected.\\n\\nThe NEOCAST® platform is flexible and easy to use, allowing network operators to empower students, staff, and departments to contribute to a campus-wide digital signage network. Ensure that time-sensitive information such as emergency messaging, class and scheduling changes and even live news updates are reaching your target audience. Extend your strategy into community spaces with infotainment content or integrate with your point of sale to drive digital menu boards in the student union.\\n\\n- Manage multiple displays and devices from a central location\\n\\n- Quickly and easily schedule and distribute content to remote displays\\n\\n- Display emergency alerts across campus\\n\\n- Inform and engage students, faculty and staff"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"55CfEEBQv6XHlqTpS5yMag","type":"Entry","createdAt":"2019-10-28T11:20:26.720Z","updatedAt":"2020-01-24T11:54:42.564Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Benefits"},"description":{"en-US":"# Benefits of Campus Digital Signage\\n## College, University, Technical and Vocational"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"46njWZaPTfJlDSlh9UFClW"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7MtfhOHt92TkwWV5lmwJfz","type":"Entry","createdAt":"2019-10-28T11:19:46.454Z","updatedAt":"2020-01-24T11:52:55.845Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Education_Engageandinform"},"description":{"en-US":"# Engage and Inform Your Students\\n\\nNEOCAST® is an enterprise-class digital signage platform that can help higher education institutions and their campuses drive tailored messaging and branded experiences to students, faculty, staff and visitors.\\n\\n- Deploy networked displays indoor and outdoor across campus. Tailor messaging within departments, student unions, facilities and administrative offices to create an immersive digital environment\\n\\n- Supplement lectures by distributing educational programs within the classroom using our On-Demand feature\\n\\n- Provide real-time information and alerts to students and faculty across campus\\n\\n- Showcase student and faculty achievements as well as promote donor contributions\\n\\n- Enhance school pride and spirit by highlighting athletic victories"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6oHKBNhnX1MtbjRhtlray4","type":"Entry","createdAt":"2019-10-28T12:54:52.249Z","updatedAt":"2020-01-24T11:47:24.823Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Hospitality_DigitalSignage"},"description":{"en-US":"# Hospitality Digital Signage Solutions\\n\\nHelping your customers, visitors, patrons and tourists acquire timely information that informs and positively impacts their stay or vacation experience is a tremendous value offered by digital signage systems to Hotel, Casino, Restaurant and Resort visitors. Real Digital Media’s NEOCAST® provides end-to-end functionality for in-room, restaurant or other venue screens to display digital menu boards or branded advertising for specials, local amenities or other tourist destinations and activities. In addition, hospitality venues can use the NEOCAST® platform for interactive applications, displaying flight information and meeting room schedules while using sidebar and ticker functionality to advertise special promotions on the screen.\\n\\n- Deliver timely information to patrons\\n\\n- Offer promotions\\n\\n- Provide wayfinding and communications\\n\\n- Engage customers at the the point of decision\\n\\n- Drive digital menu boards"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zCpAOyJYtMDfzuNFXwfKw","type":"Entry","createdAt":"2019-10-28T12:53:54.725Z","updatedAt":"2020-01-24T11:47:05.341Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Hospitality_Improve"},"title":{"en-US":"Improve Your Customer Experience"},"description":{"en-US":"# Improve Your Customer Experience\\n## Create an Immersive Digital Environment within your Restaurant, Hotel, Casino, Museum, Stadium or Theater."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WUPsOeeHT60eakJfg0x2s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BOKlp8D3HFIjJjNWXbtou","type":"Entry","createdAt":"2020-01-24T11:46:04.934Z","updatedAt":"2020-01-24T11:46:04.934Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Hospitality_Page_Header"},"title":{"en-US":"Hospitality Digital Signage"},"subtitle":{"en-US":"Enhance Communications and Improve Customer Service"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1e7h1hr8u5CFYLOunv8Pcw"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1u56RNYitFXUqQEw4BUDsd","type":"Entry","createdAt":"2019-10-28T12:29:04.710Z","updatedAt":"2020-01-24T10:47:37.861Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Choose_NEOCAST"},"description":{"en-US":"# Choose NEOCAST® for Your Financial Digital Signage Solutions"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"43m6rwceBJc3Db9gisDjVE","type":"Entry","createdAt":"2019-10-28T12:25:54.443Z","updatedAt":"2020-01-24T10:46:42.884Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Impress_YourClients"},"description":{"en-US":"# Impress Your Clients\\n\\nNEOCAST® is an enterprise-class digital signage platform that can help financial institutions and their branches drive tailored messaging and branded experiences to a receptive audience.\\n\\n- Deploy networked displays around waiting areas, bank tellers windows and outdoor drive-through lanes to decrease dwell time\\n\\n- Modernize the appearance of bank branches with full motion video and market data feeds\\n\\n- Provide real-time information to customers financial products and services\\n\\n- Empower employees with timely information relevant to financial products and services"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2qgBdOWZxsPNNbtWEuSN0Y","type":"Entry","createdAt":"2019-10-28T12:23:21.276Z","updatedAt":"2020-01-24T10:43:47.138Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_DigitalSignage"},"description":{"en-US":"# Financial Digital Signage Solutions\\n\\nFinancial digital signage is an ideal method for banking, insurance agencies and investment firms to reach their clients with timely, relevant messaging. With an audience that has an extended dwell time, these institutions have a captive audience primed to receive messaging regarding products and services aimed to empower their financial future. \\n\\n- Decrease perceived dwell time for your clients\\n\\n- Expose receptive clients to new products and services\\n \\n- Display interest rates, stock prices and financial information real-time\\n\\n- Modernize your office space\\n\\n- Expose employees to corporate communication programs and keep them informed"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3FIo7HVjWank1OGljJxQrL","type":"Entry","createdAt":"2019-10-28T12:21:04.510Z","updatedAt":"2020-01-24T10:43:06.361Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Financial_Capture_TheirAttention"},"description":{"en-US":"# Capture Their Attention\\n## Drive Effective and Relevant Marketing to a Receptive Audience"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BpGxtxJJOpNrdEi8hBBTA","type":"Entry","createdAt":"2019-10-28T13:27:58.642Z","updatedAt":"2020-01-24T09:14:44.865Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Healthcare_Engage"},"description":{"en-US":"# Engage and Inform Your Patients, Visitors and Staff\\n\\nNEOCAST® is an enterprise-class digital signage platform that can help healthcare organizations drive tailored messaging and branded experiences across their facilities to patients, visitors and staff.\\n\\n- Display tailored messages to various audiences located across your facilities\\n \\n- Provide health tips in waiting rooms, health notices in the lobby and treatment options in exam rooms\\n\\n- Implement digital donor walls to recognize financial contributors that encourage charity and donation\\n\\n- Implement emergency messaging to provide alerts and safety instructions to staff"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5L3PFqbpofWe6Pl6A5EMM3","type":"Entry","createdAt":"2019-10-28T13:22:59.559Z","updatedAt":"2020-01-24T09:07:41.123Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Healthcare_Solutions"},"description":{"en-US":"# Healthcare Digital Signage Solutions\\n\\nHealthcare providers have an ideal environment for networked digital signage solutions. With an audience with a 20-30 minute waiting room dwell time, advertisers and content partners have an ideal opportunity to market products and services to a national audience within a known demographic. Additionally, digital signage decreases audience perception of dwell time, while providing an effective way for medical providers to communicate with and educate patients while reducing clerical staff interruptions.\\n\\nThrough a digital signage healthcare network, providers can offer a well-balanced programming format of up-to-date patient education and testing information, healthcare news, supplemental preventive medicine programming as well as sponsored promotional segments and messages.\\n\\nReal Digital Media’s NEOCAST® digital signage platform is ideal for the healthcare setting. The NEOCAST® platform provides total visibility into the health and performance of any sized network, allowing marketers and providers to easily manage widely distributed displays, as well as manage the content and campaigns scheduled for targeted distribution.\\n\\n- Decrease perceived dwell time in your waiting rooms\\n\\n- Offer continuing education training after hours for employees\\n\\n- Inform your patients of their healthcare options\\n\\n- Provide healthy lifestyle tips to your patients and staff"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"38s5KxCWNpDTKMamaf5Yy1","type":"Entry","createdAt":"2020-01-24T08:20:52.900Z","updatedAt":"2020-01-24T08:20:52.900Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Healthcare_Page_Header"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Healthcare Digital Signage"},"subtitle":{"en-US":"Engage and Educate Patients, Visitors and Staff"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5qsTpnI05l9GfokVYpMzNA"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22Mme6oLgk91ekzxybQf1p","type":"Entry","createdAt":"2020-01-24T08:10:46.824Z","updatedAt":"2020-01-24T08:19:33.844Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Retail_Page_Header"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Retail Digital Signage"},"subtitle":{"en-US":"Enhance In-Store Experience and Visual Merchandising"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1zSomU1PMyYxkdvMWiHtVF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"13qT0xYXFfW35GS1kdT7yI","type":"Entry","createdAt":"2019-10-28T13:44:04.979Z","updatedAt":"2020-01-24T08:18:06.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Retail_Enhance"},"description":{"en-US":"# Enhance Your In-Store Experience\\n\\n## Create an Immersive Digital Environment to upsell, cross sell and drive promotions to your shopping customers."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WUPsOeeHT60eakJfg0x2s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5MTzXKpAji5mHstgzNvdh9","type":"Entry","createdAt":"2019-10-28T13:44:58.717Z","updatedAt":"2020-01-24T08:14:11.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Industries_Retail_DigitalSolutions"},"description":{"en-US":"# Retail Digital Signage Solutions\\n\\nRetail chains are the ideal environment for networked digital signage solutions. Geographically distributed with multiple departments, corporate marketing officers can benefit greatly from the precision and flexibility offered by digital signage at their stores. Centrally managed, networked digital signage reduces the dependence on in-store employees to execute point-of-purchase marketing programs, while allowing marketers to target specific areas within the store to send tailored messages to shoppers browsing products on the shelves.\\n\\nReal Digital Media’s NEOCAST® provides the most scalable end-to-end digital signage platform for retailers on the market. The NEOCAST® platform provides total visibility into the health and performance of any sized network, allowing marketers to manage the physical displays as well as the content and campaigns scheduled for targeted distribution.\\n\\n- Create sales uplift\\n\\n- Offer promotions\\n\\n- Create upsell and cross-sell opportunities\\n\\n- Engage customers at the the point of decision"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1EX481xPTnb82aiBHJl8X4","type":"Entry","createdAt":"2019-11-18T10:32:44.046Z","updatedAt":"2020-01-23T20:25:34.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"prn-health-privacy-policy"},"title":{"en-US":"Privacy Policy"},"description":{"en-US":"PRN LLC is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to PRN LLC.\\n\\n\\n__OUR WEBSITE__\\n__What personal information do we use?__\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\nIdentity information includes first name and last name. Contact information includes email address, telephone number and country of residence.Technical information includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access prnhealth.com. Our website uses cookies that collect personal information. You can read about what they are and how we use them in our cookie statement below.\\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you.\\n\\n__For what purpose do we use your personal information?__\\nTo carry out various services and tasks we process your personal information for these purposes:\\n\\nCookies are pieces of personal information used to provide you with the best possible browsing experience. Contact form is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a PRN LLC representative reach out via the information provided.\\n\\n__With whom do we share this information?__\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient’s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n__How long do we store your information?__\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n__How do we protect your information?__\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers that are managed by PRN LLC and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n__What are your rights?__\\nRequest access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\nRequest correction of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\nRequest erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\nObject to processing of your personal data, where PRN LLC feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\nRequest restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\nRequest the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\nLodge a complaint with your local data protection regulator. Please note, PRN LLC has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\nChanges to our privacy statement\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website.\\n\\nThis privacy statement was last updated on 3 July 2018.\\n\\nQuestions, comment or requests\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@scala.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"17bufHWe3sAnZLIxWxyU4B","type":"Entry","createdAt":"2020-01-23T08:06:27.870Z","updatedAt":"2020-01-23T13:36:52.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Software_Contact"},"description":{"en-US":"# Contact us to learn more about the most advanced platform for managing your digital signage network."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"59maXnIbvkdkOfSoG7NXLv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"15Te3cjqlGZtER8ThWxt5i","type":"Entry","createdAt":"2020-01-23T08:04:17.217Z","updatedAt":"2020-01-23T12:40:50.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Software_administration"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"TzYJVjww1v0qULAkZNdzz"}}},"description":{"en-US":"# Administration\\n\\nEmploy role-based authorization and permission profiles to ensure you network is secure and that your operators are accessing the right areas of the software to perform their job."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"391DTExxtVJ4xznvjXTHQC"}},{"sys":{"type":"Link","linkType":"Entry","id":"29cmSXYGMKm5EK7dHHx6wl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29cmSXYGMKm5EK7dHHx6wl","type":"Entry","createdAt":"2020-01-23T12:39:50.389Z","updatedAt":"2020-01-23T12:39:50.389Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Software_administration_Reporting"},"title":{"en-US":"Reporting"},"description":{"en-US":"Get full reports on the playout of your content"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7DkejeBoICjz8T2q9piJtI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"391DTExxtVJ4xznvjXTHQC","type":"Entry","createdAt":"2020-01-23T12:38:32.333Z","updatedAt":"2020-01-23T12:38:32.333Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Software_administration_Users"},"title":{"en-US":"Unlimited Users"},"description":{"en-US":"Create as many users as you like. 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Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. Om te bepalen welke cookies op uw computer worden geplaatst, moet u uw browserinstellingen aanpassen.\\n\\nU kunt al uw cookie-instellingen aanpassen door naar de tabbladen aan de linkerkant te gaan."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2FYZMsCo66awFq1QQeTZmx","type":"Entry","createdAt":"2020-01-21T14:17:39.039Z","updatedAt":"2020-01-21T14:17:39.039Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-statistics-Stratacache Capital"},"title":{"en-US":"Statistics","nl":"Statistische Cookies"},"description":{"en-US":"Statistical cookies are used to see how users use the website. 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Deze cookies kunnen worden geplaats door Scala en door derde partijen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22CYNFXWB7uhRW1CFqvNt7","type":"Entry","createdAt":"2020-01-21T13:46:09.247Z","updatedAt":"2020-01-21T13:46:09.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-Stratacache Capital"},"title":{"en-US":"We use cookies.","nl":"Wij maken gebruik van cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. 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Het gaat hierbij om functies als pagina navigatie, en toegang tot beveiligde gedeeltes van de website. Zonder deze cookies kan onze website niet functioneren op uw laptop / telefoon / tablet."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4HyKMR4VBJ3kMQQeMBQ82","type":"Entry","createdAt":"2020-01-21T13:40:22.283Z","updatedAt":"2020-01-21T13:40:22.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-privacy-PRN"},"title":{"en-US":"Privacy Overview","nl":"Privacy Overzicht"},"description":{"en-US":"This site uses some unobtrusive cookies to store information on your computer.\\n\\nCookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Walkbase website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Walkbase website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. Om te bepalen welke cookies op uw computer worden geplaatst, moet u uw browserinstellingen aanpassen.\\n\\nU kunt al uw cookie-instellingen aanpassen door naar de tabbladen aan de linkerkant te gaan."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZmFg5zl5UqpC3oydseRhs","type":"Entry","createdAt":"2020-01-21T13:40:15.565Z","updatedAt":"2020-01-21T13:40:15.565Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-PRN"},"title":{"en-US":"We use cookies.","nl":"Wij maken gebruik van cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. 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"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7qqB27faHgAOmuLODLFmdu","type":"Entry","createdAt":"2020-01-21T13:37:54.338Z","updatedAt":"2020-01-21T13:37:54.338Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-statistics-PRN"},"title":{"en-US":"Statistics","nl":"Statistische Cookies"},"description":{"en-US":"Statistical cookies are used to see how users use the website. 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Targeting a prime audience\\nThe Costco TV Network reaches millions of consumers and small business owners. 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Stores"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1EpLg36UaTQqs2aZg6eBw2","type":"Entry","createdAt":"2020-01-14T11:44:40.602Z","updatedAt":"2020-01-14T11:44:40.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Energydrink_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Background\\nA leading Energy Drink brand in partnership with PRN’s LIFT Network, ran a 2 month long Test vs. Control campaign spread across the Network footprint to:\\n\\n- Prove the LIFT Network works\\n- Amplify existing trade offer\\n- Drive incremental brand unit sales\\n\\n# Campaign Results\\nThe 2 month long campaign comprehensively proved the LIFT Network drove incremental sales for the promoted energy brand, building market share at the c-store level"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5uJnw091SVygANRGTMnXqb","type":"Entry","createdAt":"2020-01-14T11:08:33.022Z","updatedAt":"2020-01-14T11:11:12.539Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Packagedbeverages_Numbers"},"elementType":{"en-US":"section-numbers"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"Vp1TbPP4795Hbqd8C9i5k"}},{"sys":{"type":"Link","linkType":"Entry","id":"2lNAkNIzsaslv3VuvYGzhE"}},{"sys":{"type":"Link","linkType":"Entry","id":"2BGZBnjNrM4RfcAumEwo95"}},{"sys":{"type":"Link","linkType":"Entry","id":"6kSixp5rkwzBaX30uywHZp"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6kSixp5rkwzBaX30uywHZp","type":"Entry","createdAt":"2020-01-14T11:08:56.266Z","updatedAt":"2020-01-14T11:08:56.266Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Packagedbeverages_Numbers_4"},"title":{"en-US":"Net 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LIFT POS Retailer Data 2019. Weekly incidence baskets: Baskets with promoted item."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1E1GsEFQY5vg3Ob5Oh0sRP","type":"Entry","createdAt":"2020-01-14T10:29:25.678Z","updatedAt":"2020-01-14T10:29:25.678Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Packagedbeverages_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Background\\nA leading beverage brand ran a 2 month long Test vs. Control campaign across the LIFT Network to:\\n\\n- Quantify benefit of c-stores using both LIFT screen elements in tandem versus c-stores with stand alone screen elements or c-stores without LIFT (Control)\\n- Amplify existing trade offer\\n- Drive incremental brand unit sales\\n\\n# Campaign Results\\nThe 2 month long campaign comprehensively proved that c-stores with both In-Transaction and Walk-Up screen elements used in tandem, significantly drove incremental sales for the promoted brand versus c-stores with stand alone screen elements or without LIFT"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WPYxlD751LN6wMsmZ9l7U","type":"Entry","createdAt":"2020-01-14T09:49:45.860Z","updatedAt":"2020-01-14T09:51:32.858Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Prescription Device Campaign Effectiveness study, Luth Research, 2014"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"8C98KHZQhKv0mIb3yvD5A","type":"Entry","createdAt":"2020-01-14T09:49:14.178Z","updatedAt":"2020-01-14T09:51:27.085Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6L2WAPjivaIEq933tTFtSS"}},{"sys":{"type":"Link","linkType":"Entry","id":"53waW7Cb9tWhCrheO5OlHr"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7EUQQ43hteTFr97OEx7M8M","type":"Entry","createdAt":"2019-10-18T10:10:05.877Z","updatedAt":"2020-01-14T09:51:20.110Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\nIncrease awareness of a co-pay offer on a prescription health testing product.\\n\\n# Media and Creative Strategy\\nThe device manufacturer provided a :15 video for the higi attract screen in Kroger stores. Accompanying creative played on the interactive screen.\\n\\nThe campaign played in 1,900 Kroger stores from 5/22/14 to 7/19/14 and 7/22/14 through 8/20/14.\\n\\nMessaging focused on the following key points:\\n\\n- Ask your pharmacist if you qualify for a prescription health testing device at no cost\\n- Lowest co-pay on most health plans\\n- Always covered by Medicare\\n- #1 pharmacist recommended brand\\n\\n# Research Approach\\nLuth Research, a leading third-party research vendor and member of the Advertising Research Foundation, conducted a study to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted from 8/19/14 – 9/2/14.\\n\\nResults came from a sample of 208 respondents meeting the following qualifications\\n\\n- Adults 18+\\n- Visited the Kroger pharmacy department at least once in the past three months\\n- Current users of a prescription health testing device\\n\\nTest and control groups were based on those who were exposed to the ad and those who were not, respectively.\\n\\n# Results\\nThe campaign resonated with testers, positively influencing brand equity metrics like opinion, recommendation, and likelihood to purchase. It also delivered on messaging goals.\\n\\n- Those exposed to the ad were more than twice as likely to identify the brand as the #1 pharmacist recommended.1\\n- 48% of those exposed to the ad recalled that they should ask their pharmacist about whether they are eligible to receive the product at no charge."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4j8jx0CNyd5eEWwgr4NniR","type":"Entry","createdAt":"2020-01-14T09:32:26.337Z","updatedAt":"2020-01-14T09:34:11.653Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Top_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Vaccine and Condition Awareness Campaign Effectiveness study, The Nielsen Company, 2014"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2kf4KPWLpTAjVl2WVEFKj5","type":"Entry","createdAt":"2019-10-18T11:21:54.245Z","updatedAt":"2020-01-14T09:34:01.742Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Top_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\n- Educate pharmacy shoppers on their personal risk for the condition\\n- Spur pharmacy shoppers to take action and speak to their pharmacist or doctor about the condition and steps they can take to prevent it\\n\\n# Media and Creative Strategy\\nA leading vaccine manufacturer provided an unbranded :15 video for the higi attract screen. Accompanying creative played on the interactive screen. The nationwide campaign played in 1,941 Albertsons, Kroger and Meijer pharmacies for four months, from 9/1/14 through 12/30/14. The call-to-action was “talk to your doctor or pharmacist to learn more about the condition.”\\n\\n# Research Approach\\nThe Nielsen Company conducted an online survey to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted for three weeks from 12/11/14 through 1/5/15.\\n\\nResults came from a sample of approximately 400 respondents (~200 test/~200 control) meeting the following qualifications:\\n\\n- Adult 50 – 79\\n- Must have visited the pharmacy in the last 4 weeks\\n- Must be at risk for the condition and eligible for the vaccine\\n\\nTest and control shoppers were based on those who were exposed to the ad and those who were not, respectively.\\n\\n# Results\\nThe campaign resonated with test shoppers, influencing them to talk to their pharmacist or doctor about the condition.\\n\\n- 63% of the test shoppers requested more information about the condition from their pharmacist versus 46% of the control – a 37% difference.1\\n- Those exposed to the ad were 24% more likely to start a discussion with their pharmacist about the condition.1\\n- The test shoppers indicated they were 2.5 times more likely to ask a pharmacist in the next three months about the condition versus the control, while likelihood to ask a doctor increased by 70%.1"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3KzD3VGsfPuNbQcQ9pGjR","type":"Entry","createdAt":"2020-01-14T09:32:06.406Z","updatedAt":"2020-01-14T09:32:06.406Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Top_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3i5Pz9pGc7eYWvtD7lKvG8"}},{"sys":{"type":"Link","linkType":"Entry","id":"1KGuECVDplK0B4eBKSn8s6"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"62s0aE8898JPQkSLeO4WRp","type":"Entry","createdAt":"2020-01-14T09:08:15.413Z","updatedAt":"2020-01-14T09:11:51.040Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Higi__Advertised_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7i7EgLjszuQlUxY3L94afK"}},{"sys":{"type":"Link","linkType":"Entry","id":"1yo9B0BQAFLfDCPIip63X6"}},{"sys":{"type":"Link","linkType":"Entry","id":"3NlhlIppkItdPv4YqzwkZp"}}]},"description":{"en-US":"__Increased Purchases of Advertised Products__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"69cjWKqxV2wyJ0ThvZkcC7","type":"Entry","createdAt":"2020-01-14T09:10:21.290Z","updatedAt":"2020-01-14T09:10:21.290Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Higi_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Cross Departmental Shopping study, The Nielsen Company, 2015"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3pIZMokfE1KoZkf4UZQIu5","type":"Entry","createdAt":"2020-01-14T08:41:08.644Z","updatedAt":"2020-01-14T08:41:08.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Higi__Aisle_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6jpCEA5T7vBNrleh3UujQH"}},{"sys":{"type":"Link","linkType":"Entry","id":"6VybqT3Wg1zwkaHHs6Lbdw"}}]},"description":{"en-US":"__Increased Aisle Visitation__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WiugNPLj5EQH35FSPlmbi","type":"Entry","createdAt":"2020-01-13T15:54:15.247Z","updatedAt":"2020-01-14T08:10:45.642Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Higi_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\nInfluence in-store cross departmental visitation and sales of advertised products.\\n\\n# Media and Creative Strategy\\n__Media Strategy__\\nPRN created two custom unbranded campaigns across the attract and interactive privacy screens – one for breakfast products and the other for yogurt.\\n\\n__Creative Strategy__\\n\\n- Highlight health benefits of breakfast products and yogurt\\n- Establish the convenience—these breakfast products are a hassle-free way to start your day!\\n- Deliver a strong, immediate call to action\\n\\nThe campaign played in ~750 Albertsons stores from 12/8/2014 through 1/14/2015.\\n\\n# Research Approach\\nThe Nielsen Company conducted an online survey to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted from 1/5/2015 to 1/16/2015.\\n\\nResults came from a sample of ~400 respondents meeting the following qualifications\\n\\n- Adults 18+\\n- Visited the Albertsons Pharmacy in the past 4 weeks\\n\\nTest and control groups were based on those who were exposed to the ad and those who were not, respectively.\\n\\n# Results\\nThe campaign influenced shoppers to visit the advertised departments and purchase the products featured."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29FT3nT50XuygBy5MYKogb","type":"Entry","createdAt":"2019-10-18T11:09:55.337Z","updatedAt":"2020-01-13T15:48:30.176Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Nielsen_Results"},"elementType":{"en-US":"section-markup"},"title":{"en-US":"Results"},"description":{"en-US":"# Background\\nA Nielsen Company study was conducted with shoppers who had recently visited the pharmacies of stores where the higi Network, a connected health kiosk network in over 7,000 retail pharmacy locations, is installed. THE GOAL to better understand the shopping behaviors of the supermarket pharmacy shopper and how valuable marketing messages are to them.\\n\\n# Research Approach\\nThe Nielsen Company conducted an online survey to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted from January 5-16, 2015.\\n\\nResults came from a sample of ~400 respondents meeting the following qualifications:\\n\\n- Adults 18+\\n- Visited the Albertsons Pharmacy in the past 4 weeks\\n\\n# Results\\nPharmacy shoppers are loyal to their supermarket pharmacy and shop there frequently."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Q4Grxp4umy38TAZrwH3GQ","type":"Entry","createdAt":"2020-01-13T15:47:16.873Z","updatedAt":"2020-01-13T15:47:16.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Nielsen_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Cross Departmental Shopping study, The Nielsen Company, 2015"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2NIDJn5uvVRQK5bATj0vBf","type":"Entry","createdAt":"2020-01-13T15:46:46.614Z","updatedAt":"2020-01-13T15:46:46.614Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Nielsen_Purchase_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5p78sGihtIhH1yeRspQemr"}},{"sys":{"type":"Link","linkType":"Entry","id":"1IP4HMRn7eWBbPb5zccQuE"}},{"sys":{"type":"Link","linkType":"Entry","id":"2KLMi1wT7Je2tSBjldVs5M"}},{"sys":{"type":"Link","linkType":"Entry","id":"6YCLi5TCHo8nu6FMNEGxlY"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Jttw37e4jZ9iU6OEkFW8U","type":"Entry","createdAt":"2020-01-13T15:44:22.583Z","updatedAt":"2020-01-13T15:45:45.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Nielsen_Pharmacy_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Z6VvoSUYhN2hPqK4UthPp"}},{"sys":{"type":"Link","linkType":"Entry","id":"6r0HVri8L0TFuOnWTpPNM8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"falyLwDi1ZqQS7NhoDB2u","type":"Entry","createdAt":"2020-01-13T15:28:43.085Z","updatedAt":"2020-01-13T15:33:06.549Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objectives\\nA major pharmaceutical company ran an unbranded campaign on the higi Network Attract Screen that had the following objectives:\\n\\n- Educate the pharmacy shopper on a condition and their personal risk for the disease\\n- Get the pharmacy shopper to take action and consult with their health care professional\\n- Build awareness of a website dedicated to improving understanding of the condition and providing consumers with information about what they can do to prevent it\\n- Gain insight into consumer attitudes towards the higi Network\\n\\n# Media and Creative Strategy\\nThe advertiser provided a :30 unbranded broadcast television ad that was optimized for air on the higi Network Attract Screen—removing audio and adding subtitles.\\n\\nThe campaign played 15x/hour in 1,135 retail pharmacies under the SUPERVALU, Albertsons and Meijer banners from 1/1/15 through 3/16/2015.\\n\\n# Research Approach\\nDFR Research, a third-party research vendor, conducted an online survey to measure the campaign’s impact on pharmacy shoppers. The online survey was conducted from March 5, 2015 through March 17, 2015.\\n\\nResults came from a sample of 354 survey respondents meeting the following qualifications\\n\\n- Adult 50+\\n- Must not reject the possibility of getting a vaccination\\n- Has shopped at a higi-installed pharmacy in the past 4 weeks\\n- Test and control groups were based on those who were exposed to the ad and those who were not, respectively.\\n\\n# Results\\nThe higi Network resonated with all shoppers.\\n\\n![higi HealthConditionAndVaccineAwareness Resonates-768x279](//images.ctfassets.net/lx4pzcb22oh0/6BiS4WFvulax1w4wUbc6db/399ce54116da0974e8a2bc25dbcfb3b2/higi_HealthConditionAndVaccineAwareness_Resonates-768x279.jpg)\\n\\nThe campaign influenced shoppers. In comparison to the control group, consumers who saw the campaign were:\\n\\n![higi HealthConditionAndVaccineAwareness Influences-768x451](//images.ctfassets.net/lx4pzcb22oh0/2FaSeqcQVYFlnBPbqThsVx/405983b698f203e9824649be37021aee/higi_HealthConditionAndVaccineAwareness_Influences-768x451.jpg)\\n\\nHealth Awareness & Vaccine Awareness Campaign Effectiveness study, DFR Research, 2015\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4MS8bMizxGgioetjYvskV7","type":"Entry","createdAt":"2020-01-13T15:20:43.545Z","updatedAt":"2020-01-13T15:21:18.662Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_CaseStudies_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"2016 Vaccine Awareness Campaign Effectiveness Study, dfr Research"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rIjY1XEFESEZL338gwXeA","type":"Entry","createdAt":"2019-10-18T11:43:00.036Z","updatedAt":"2020-01-13T15:20:15.480Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nA major pharmaceutical brand sought to raise awareness and educate the advertised vaccine among strategically targeted pharmacy shoppers, and encourage them to ask a pharmacist about the branded vaccine.\\n\\n# Platform\\nPRN’s Health & Wellness Network includes thousands of health stations in major retail pharmacies nationwide. The network empowers brands to reach millions of pharmacy shoppers via targeted messaging opportunities at the point-of-purchase. Each health station offers inventory on two distinct screens: an “attract” screen displays branded videos and is visible throughout the pharmacy and OTC areas; an “interactive touchscreen” features branded videos, three banners, expandable/takeover and scrollable/PI banners, and banners with videos that pharmacy shoppers engage with during their testing sessions on the station.\\n\\n# Creative Strategy\\nThe flu vaccine brand engaged the Health & Wellness Network to deliver a targeted message to an audience of pharmacy shoppers aged 65+. The brand’s campaign highlighted the flu vaccine’s high dosage, specifically formulated for ages 65+. The flu vaccine ad included a strong call-to-action to talk to a healthcare professional about this flu vaccine. This strategic in-store pharmacy campaign ran for 3+ months, September 17 to December 14, 2016 nationally in all Walmart pharmacies installed with a health station.\\n\\n# Research Approach\\nA total of ~400 highly targeted interviews were collected online from late November to mid-December 2016 by a leading third-party pharmacy research partner, dfr Research. There were ~200 highly targeted 65+ Walmart pharmacy shoppers and health station users in the Test cell and ~200 similarly targeted shoppers in the Control cell. On average, the Walmart pharmacy shoppers took 12 minutes to complete the survey.\\n\\n# Results\\nPRN’s Health & Wellness Network delivered significant, double-digit increases in impacting targeted pharmacy customer’ likelihood to ask a healthcare professional about the advertised flu vaccine. Additionally, ad recall of the flu campaign was significantly higher vs. the Control shoppers.\\n\\n- 34% point increase in likelihood to ask a healthcare professional about the high dosage flu vaccine (82% of the Test shoppers vs. 61% Control)1\\n- 62% point more likely to recall the ad in the Test cell (70% of the Test shoppers vs. 8% Control)1\\n- Remarkable 70% agreed that the campaign’s main point is to get the vaccine1"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4o9RHVme6MQYw8E0FjIOFf","type":"Entry","createdAt":"2020-01-13T15:20:03.256Z","updatedAt":"2020-01-13T15:20:09.154Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_CaseStudies_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7N3bBYRztMXGwv0M4Bi6dh"}},{"sys":{"type":"Link","linkType":"Entry","id":"4UgKWICC52mvTjukJB0uws"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"55Zlifc6lJresAnw3DlImy","type":"Entry","createdAt":"2020-01-13T15:13:11.360Z","updatedAt":"2020-01-13T15:13:15.547Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Pharmaceutical_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"2016 Eye Care Campaign Effectiveness Study, SoapBox Sample\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6mjHB2jO6FjIpuxTFF6VUl","type":"Entry","createdAt":"2020-01-13T15:12:29.102Z","updatedAt":"2020-01-13T15:12:29.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Pharmaceutical_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2eJUAxynavkKL8mhcT5erB"}},{"sys":{"type":"Link","linkType":"Entry","id":"V66u2xcCVY4PJszF5Gu1q"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7asrqd2J6GgUGpB4jCroOf","type":"Entry","createdAt":"2019-10-18T09:44:54.925Z","updatedAt":"2020-01-13T15:11:47.324Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Pharmaceutical_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nA major pharmaceutical brand sought to raise awareness of Chronic Dry Eye (CDE) symptoms and encourage pharmacy shoppers to discuss the condition and possible eye care solutions with a healthcare provider.\\n\\n# Platform\\nPRN’s Health & Wellness Network includes thousands of health stations in major retail pharmacies nationwide. The network empowers brands to reach millions of pharmacy shoppers via targeted messaging opportunities at the point of purchase. Each health station offers inventory on two distinct screens: an “attract” screen is visible throughout the pharmacy area; a touch-enabled “interactive” screen is visible to a pharmacy shopper sitting at the station.\\n\\n# Creative Strategy\\nAs part of a larger launch campaign into a competitive market, the client selected the network to deliver a targeted, unbranded message to an audience of pharmacy shoppers with CDE symptoms. The messaging highlighted the CDE condition and associated symptoms, and included a strong call-to-action to talk to a healthcare professional about CDE. The in-store campaign ran from September 1 to December 31, 2016 in all Walmart and Safeway pharmacies installed with the network.\\n\\n# Research Approach\\nA total of ~600 online interviews were collected from late November to mid-December, 2016 by a third-party research partner, SoapBox Sample. There were 200 pharmacy shoppers in the Test cell and 200 in the Control cell. On average, it took 12 minutes for pharmacy shoppers to complete the online survey.\\n\\n# Results\\nThe network delivered double-digit increases in likelihood to ask a healthcare professional about CDE. In fact, approximately half of Test pharmacy shoppers did speak with a healthcare provider about CDE during the campaign. A large majority said they were influenced to talk to an eye doctor about CDE solutions.\\n\\n- 24% point increase in likelihood to talk to an eye doctor about CDE (86% of the Test shoppers vs. 62% of the Control)1\\n- 54% spoke to pharmacist about CDE during campaign1\\n- 47% spoke to eye doctor about CDE during campaign1\\n- 91% said campaign influenced them to talk to eye doctor about CDE solutions1"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JMsN8rlvUhdCZl2fFJi2n","type":"Entry","createdAt":"2020-01-13T15:09:13.068Z","updatedAt":"2020-01-13T15:09:13.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-mobile-trial-form"},"title":{"en-US":"Complete the form below to request a free 30 day trial."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5w3kJZtbxgg0NNUcLtuHIo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1rm3FDUuJFgB2Fvz9xgb3p","type":"Entry","createdAt":"2020-01-13T15:07:52.334Z","updatedAt":"2020-01-13T15:07:52.334Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-mobile-showcase"},"title":{"en-US":"What can you do with X2O Mobile?"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"69gWi6jgmtOsJHN5kLXGy3"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5URsCxNQoIkzqwwMs3uv50","type":"Entry","createdAt":"2019-10-03T11:45:09.599Z","updatedAt":"2020-01-13T15:03:15.423Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-desktop-trial"},"title":{"en-US":"PRODUCTS » X2O DESKTOP TRIAL"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3vd9hjd5RjpsePfpORypDL"}}},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5d12hlFAPHIrZubXWMJZ6n"}},{"sys":{"type":"Link","linkType":"Entry","id":"7EDgTLSJiXz4WDA9KDon88"}},{"sys":{"type":"Link","linkType":"Entry","id":"5YLyKjh2lxeL3Tul00C72c"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YLyKjh2lxeL3Tul00C72c","type":"Entry","createdAt":"2019-10-03T11:49:50.010Z","updatedAt":"2020-01-13T15:03:10.340Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-desktop-trial-minimum-requirements"},"title":{"en-US":"Minimum system requirements:"},"description":{"en-US":"## Minimum System Requirements\\n\\nX2O Desktop is compatible with the __Windows 7 (with service pack 1), Windows 8, and Windows 10.__ The application can run on __both 32 and 64-bit systems.__ It is recommended that your computer have at least __4 GB of RAM__, and __100 MB of disk space.__ Run the latest Windows Update to install the Microsoft. 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Brands on the network can now reach millions of pharmacy shoppers with targeted messaging at the point-of-purchase. Each health station offers two distinct screens: an “attract” screen visible throughout the pharmacy displays branded videos; an “interactive touchscreen” features expandable banner ads that open to full-page takeovers and inter-session video ads which engage pharmacy shoppers during their testing sessions on the station.\\n\\n# Creative Strategy\\nThe tea brand engaged the network to deliver a targeted message to an audience of pharmacy shoppers. The campaign aired on the digital attract screen and on the user interactive touch screen, while the brand’s products were displayed and advertised on the side of the health station. The campaign highlighted the brand’s natural, plant-powered products as a way to address many common health conditions. This national in-store pharmacy campaign ran for one month, from February 17 to March 16, 2018, in 1,000 strategically selected Walmart pharmacies.\\n\\n# Research Approach\\nA total of 300 online interviews were conducted among Walmart pharmacy shoppers via a self-administered online survey. Half of the interviews were Test and half were Control. The Test shoppers are those who visited the pharmacy and recalled the campaign on the network and the Control shoppers are those who did not visit the pharmacy or did not recall the campaign. The study was conducted by SoapBox Sample.\\n\\n# Results\\nThe Pursuant Health Network delivered significant, double-digit increases in impacting targeted pharmacy shopper likelihood to purchase the product in the future. Additionally, ad recall of the campaign was significantly higher among the Test vs. the Control shoppers.\\n\\n- 73% of pharmacy shoppers exposed to the network recall the tea brand’s campaign1\\n- 65% of shoppers who recall the brand’s product displays on the health station say they made a tea brand purchase that day1\\n- 83% of the shoppers exposed to the campaign report it made them want to learn more about the brand (vs. 50% of shoppers who were not exposed to the campaign)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"AgLvXqDGDdE140CqPYkVM","type":"Entry","createdAt":"2020-01-13T14:13:49.604Z","updatedAt":"2020-01-13T14:13:49.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Major_Research_Approach"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Research Approach\\nA third-party pharmacy research partner, IntelliSurvey, collected a total of 300 online interviews from October 22 to November 5, 2018. There were 150 Pharmacy shoppers in the Test cell and 150 in the Control cell. On average, it took 12 minutes for pharmacy shoppers to complete the online survey.\\n\\nSource: Whooping Cough Vaccine Study, October 2018, IntelliSurvey."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5aOM2eZ19uXmLJJDAGSAqz","type":"Entry","createdAt":"2020-01-13T14:13:18.264Z","updatedAt":"2020-01-13T14:13:18.264Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Major_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Y6Ph9LqRFHh6xPUSDYMsE"}},{"sys":{"type":"Link","linkType":"Entry","id":"zOyPBdMmbVZBfT6XrvN60"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3WCgOQude4CA3pJ3wYiukH","type":"Entry","createdAt":"2019-10-18T11:48:55.503Z","updatedAt":"2020-01-13T14:10:47.248Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Major_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\nA major pharmaceutical brand seeks to educate pharmacy shoppers about the risks of whooping cough and encourage them to talk to a health care professional about the promoted whooping cough vaccine.\\n\\n# Results\\nPRN’s Health & Wellness Network delivered significant, triple-digit increases in targeted pharmacy shoppers’ likelihood to talk to a healthcare professional about the advertised vaccine.\\n\\n- During the campaign, “Test” shoppers were 440% more likely to have spoken to a pharmacist about the vaccine\\n- Test shoppers were also 8x more likely to have spoken to a doctor about the vaccine during the campaign\\n- Similarly, awareness and visitation to the promoted website , educating shoppers about the dangers of whooping cough, was significantly 2-3x higher among the Test shoppers"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"24XyQwvDoWyCWXrV126a09","type":"Entry","createdAt":"2019-10-18T09:54:39.470Z","updatedAt":"2020-01-13T14:07:19.203Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_POC_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\nA leading pharmaceutical brand sought to raise awareness and educate targeted pharmacy shoppers about the advertised POC high dose flu vaccine and encourage them to ask their healthcare provider about the vaccine.\\n\\n# Results\\nPRN’s POC Healthcenters delivered significant, double-digit increases in impacting strategically targeted pharmacy shopper’s likelihood to talk to a healthcare professional about the advertised vaccine.\\n\\n- 36% increase in likelihood to ask a healthcare professional about the high dosage flu vaccine (53% of Test shoppers vs. 39% Control)\\n- 64 percentage point increase more likely to recall the ad in the Test cell (75% of Test shoppers vs. 11% Control)\\n- Remarkable 85% agreed the campaign’s main point is to “get the vaccine,” delivering significant ad impact"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WPOqNSeU4vOpFHm9XIpkW","type":"Entry","createdAt":"2020-01-13T14:07:04.108Z","updatedAt":"2020-01-13T14:07:08.448Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_POC_Research_Approach"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Research Approach\\nA leading third-party pharmacy research partner, IntelliSurvey, completed 400 online interviews from November 1-26, 2018. There were 200 Pharmacy shoppers, aged 65+, in both the Test and Control cells. Average survey took 12 minutes for Pharmacy Shoppers A65+ to complete.\\n\\nSource: Flu Vaccine Study, November 2018, IntelliSurvey. Likelihood scores are Top Box."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"PTD2Bgl3GxhjDFFbKdHxQ","type":"Entry","createdAt":"2020-01-13T14:06:23.968Z","updatedAt":"2020-01-13T14:06:23.968Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_POC_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3i9imXwYd8fRzC1oDiZbkh"}},{"sys":{"type":"Link","linkType":"Entry","id":"4aMusj51PMtiNfBeRkxqfU"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jhjhgFIbIWTnk8zM3GnFh","type":"Entry","createdAt":"2020-01-13T14:01:49.825Z","updatedAt":"2020-01-13T14:01:49.825Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Results_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Source: 4K TV Viewership study, The Nielsen Company, 2016. Likelihood to apply is among non card holders."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5cV9FphDz2J0JGOo3iYcoD","type":"Entry","createdAt":"2019-10-18T11:59:09.081Z","updatedAt":"2020-01-13T14:00:57.251Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nDrive awareness and influence sign-up of leading credit card brand using the 4KTV Network.\\n# Media & Creative Strategy\\n- Client Supplied spot\\n- Spot delivers strong call-to-action\\n- Base package frequency of six times per hour\\n- Multi-week campaign\\n\\n# Research Methodology\\n- 600+ exit interviews\\n- Conducted by The Nielsen Company\\n\\n# Results\\n- 39% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 21%)\\n- 61% High Likelihood to apply (top 2 box)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Tkha9UQji661YlLhALlBZ","type":"Entry","createdAt":"2020-01-13T14:00:46.172Z","updatedAt":"2020-01-13T14:00:52.211Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Results_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5Qp3hFXWTZJ8ExJtNdPuY6"}},{"sys":{"type":"Link","linkType":"Entry","id":"2Bbq8GLH7PIoLmdI0tsbFC"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2d4MlIvsdUX7hWzvxxRUBb","type":"Entry","createdAt":"2020-01-13T13:55:38.329Z","updatedAt":"2020-01-13T13:55:38.329Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_TVbrand_Results_Source"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Source: 4K TV Viewership study, The Nielsen Company, 2016. Ad Recall Stats: TV Dimensions (Directional Comparison). Purchase influence – Top 2 Box scores."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"63WJ5yTZ7S9ONGBeYIVZDk","type":"Entry","createdAt":"2020-01-13T13:55:17.714Z","updatedAt":"2020-01-13T13:55:17.714Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_TVbrand_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1P7A0FsobxhDCKVvuJGsfo"}},{"sys":{"type":"Link","linkType":"Entry","id":"5xBEinKNL3gjTodub6e4Y6"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aueXa7pClgCnrJCANihR6","type":"Entry","createdAt":"2019-10-18T12:04:23.246Z","updatedAt":"2020-01-13T13:54:41.030Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_TVbrand_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nDrive awareness and influence purchase of leading TV brand using the 4KTV Network.\\n# Media & Creative Strategy\\n- Client Supplied :15 spot\\n- Spot delivers strong call-to-action\\n- Base package frequency of six times per hour\\n- Four week campaign\\n\\n# Research Methodology\\n- 600+ exit interviews\\n- Conducted by The Nielsen Company\\n\\n# Results\\n- 34% Ad Recall, twice the recall of Traditional TV (Unaided Ad Recall is high at 15%)\\n- 51% Purchase Influence (top 2 box)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Ijt2N501IReUqL5MpeaWw","type":"Entry","createdAt":"2019-10-18T12:25:15.534Z","updatedAt":"2020-01-13T13:50:49.038Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Streaming_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nA major video streaming brand sought to promote trial signup and subscription to its service among non-subscribing Costco members.\\n\\n# Platform\\nPRN’s Costco TV Network is deployed in more than 490 locations nationwide and reaches 38 million+ monthly commercial viewers (18+). With front-of-warehouse placement in the Electronics/TV department, the network plays a customized 30-minute program loop across 30+ screens, featuring a blend of high definition and 4K content, retailer messaging and relevant advertising.\\n\\n# Creative Strategy\\nThe video streaming service campaign ran from May 29 to June 25, 2017 in all Costco locations installed with the TV network (490+). The campaign featured a 30-second supplied spot which ran 6x per hour. Key copy points included:\\n\\n# Affordable price point\\n- Ease of use\\n- Quality and size of content library\\n- Trial offer call-to-action\\n- Research Approach\\n\\nA third-party research partner, SoapBox Sample, collected a total of 500 online interviews from June 16 to 26, 2017. There were 250 Costco members in the Test cell and 250 in the Control cell, with a majority of the interviews collected among non-subscribers to the service. On average, it took 12 minutes for Costco members to complete the online survey.\\n\\n# Results\\nThe campaign delivered double-digit increases in likelihood to sign up for a trial and subscribe to the video streaming service. When comparing the Test vs. Control non-subscribing Costco members, there was a:\\n\\n- 67% increase in actual subscriptions during the campaign1\\n- 100% increase in likelihood to subscribe to the service in the next 30 days1\\n- 59% increase in likelihood to sign up for a free trial of the service in the next 30 days\\n\\nA large majority (80%) of the non-subscribing Test cell shoppers said they were more likely to subscribe to the service because of the in-store campaign.1 These shoppers were also more likely to have a favorable opinion of the brand and recommend the service to others."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2uhSDY5R5wMGnaObdgHxL7","type":"Entry","createdAt":"2020-01-13T13:49:42.484Z","updatedAt":"2020-01-13T13:50:42.782Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Streaming_Results_Reference"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Video Streaming Service Campaign Effectiveness study, SoapBox Sample, 2017"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1b36D1Hi1PQCU3EykgCzRu","type":"Entry","createdAt":"2020-01-13T13:49:14.319Z","updatedAt":"2020-01-13T13:49:14.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Streaming_Results_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1T3PGwubmtO77uEmS3y32K"}},{"sys":{"type":"Link","linkType":"Entry","id":"1qDMwVvWRYy0YmWRMNMRSo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"79dWPdRSYrVnPrzfMAnZbe","type":"Entry","createdAt":"2019-10-18T12:11:05.213Z","updatedAt":"2020-01-13T13:30:15.815Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Leadingfreshberries_Results"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Marketing / Business Objective\\nA leading fresh berries brand sought to increase brand equity and influence purchase of its brand of fresh berries among Costco members.\\n# Platform\\nPRN’s Costco TV Network is deployed in more than 490 locations nationwide and reaches 38 million+ monthly commercial viewers (18+). With front-of-warehouse placement in the Electronics/TV department, the network plays a customized 30-minute program loop across 30+ screens, featuring a blend of high definition and 4K content, retailer messaging and relevant advertising.\\n# Creative Strategy\\nThe fresh berries brand campaign ran from July 2 to 22, 2018 in all Costco locations installed with the TV network (490+). The campaign featured a 15-second supplied spot which ran 6x per hour. Key copy points included:\\nFresh\\nPick up today\\nTopped with a little joy\\n# Research Approach\\nA third-party research partner, SoapBox Sample, collected a total of 1,000 online interviews from July 11 – August 3, 2018. There were 500 Costco members in the Test cell and 500 in the Control cell. On average, it took 12 minutes for Costco members to complete the online survey.\\n# Results\\nThe Costco TV fresh berries brand campaign delivered a fruitful and convincing 40% increase in purchase of the brand’s advertised product.\\nFor Costco Members exposed to the campaign vs. those not exposed to the campaign, the results showed:\\n40% increase in purchase of the brand’s fresh berries during the campaign1\\n140% increased likelihood to definitely purchase the brand’s fresh berries in the next 30 days1\\n47% more likely to rate the brand as “Excellent”1\\nSimilarly, these Costco Members were more likely to have a favorable perception of the brand and recommend the brand to others.\\n1Fresh berries brand Campaign Effectiveness study, SoapBox Sample, 2018. Campaign sales self reported during most recent 2 weeks of the campaign."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6IW8aZQ104Nt1ghAyhCXF6","type":"Entry","createdAt":"2020-01-13T13:30:10.200Z","updatedAt":"2020-01-13T13:30:10.200Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Leadingfreshberries_Campaign"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Fresh berries brand Campaign Effectiveness study, SoapBox Sample, 2018. Campaign sales self reported during most recent 2 weeks of the campaign."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3K8P3LSDql0bK2aIgl9xKh","type":"Entry","createdAt":"2020-01-13T13:29:31.859Z","updatedAt":"2020-01-13T13:29:31.859Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Leadingfreshberries_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2mVasQNoUN7hJ7GwOh4WVm"}},{"sys":{"type":"Link","linkType":"Entry","id":"Fwim4ACRNOlkOKfMmVYoz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aRdYbH8yCLplQc9NYVNdt","type":"Entry","createdAt":"2020-01-13T13:22:59.606Z","updatedAt":"2020-01-13T13:24:33.023Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Promote_Approach"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Research Approach\\nA third-party research partner, SoapBox Sample, collected a total of 400 online interviews from February 1 to 14, 2019. There were 200 Costco members in the Test cell and 200 in the Control cell. On average, it took 12 minutes for Costco members to complete the online survey.\\n\\nSource: Electronics Study, February 2019, SoapBox Sample."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Bf84Cv84JJLZPjAUrPPXU","type":"Entry","createdAt":"2020-01-13T13:22:32.513Z","updatedAt":"2020-01-13T13:24:27.799Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Promote_Images"},"elementType":{"en-US":"section-images-row"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"wvdRSXh4U1h86TA2keJTQ"}},{"sys":{"type":"Link","linkType":"Entry","id":"q6an0bP79JJ2lelDfMgsD"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6a8JUyxgd9feQk7235fTY4","type":"Entry","createdAt":"2019-10-18T12:19:10.352Z","updatedAt":"2020-01-13T13:24:19.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Promote_Objective"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Campaign Objective\\nA major TV brand influences purchase of its Smart TVs at Costco among the affluent Costco member base.\\nResults\\nThe campaign delivered triple and double digit increases in likelihood to purchase the promoted smart TVs in the next 30 days and next 6 months, in-store and online at Costco. When comparing responses from the Test vs. Control Costco members, there was a:\\n- 142% increase in likelihood to purchase the brand in-store in the next 30 days\\n- 77% increase in likelihood to purchase the brand in-store in the next 6 months\\n- 20% increase in brand interest and consideration\\nA large majority (74%) of the Test cell shoppers said they were more likely to research the features of the smart TV at Costco because of the in-store campaign."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7gIjBv9mj0b0vjANYn0h1z"}},{"sys":{"type":"Link","linkType":"Entry","id":"2aZRf7zWTKFBxSj490c3JA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3QqUAFGFf7BmjG4kVa1om","type":"Entry","createdAt":"2020-01-13T13:21:38.944Z","updatedAt":"2020-01-13T13:21:38.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Promote_Images_1"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NYScUg1eCBq46tUe1tnUl","type":"Entry","createdAt":"2019-09-27T11:46:55.923Z","updatedAt":"2020-01-13T12:57:00.095Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-partners-redirect"},"description":{"en-US":"Log in to X2O Partner Portal"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7FxFruo9S5eGvtj7hYFC9D"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5aBoGWYfpHuZjExSzol5aM","type":"Entry","createdAt":"2019-09-27T11:46:04.976Z","updatedAt":"2020-01-13T12:56:02.475Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-partners-top"},"description":{"en-US":"X2O works with leading technology providers, platform developers, and channel partners to provide our customers with the most advanced real-time visual communication solutions.\\n\\nThe X2O platform was designed from the ground up to integrate with third-party systems, giving customers the ability to leverage existing investments and to craft the ultimate visual communication solution using best-of-breed technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LgS9WeG7WGgFpr5JQ3Twi","type":"Entry","createdAt":"2020-01-13T12:55:38.952Z","updatedAt":"2020-01-13T12:55:38.952Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-company-partners-header"},"title":{"en-US":"Partner with us. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3oTQCtRxG6KoIgToialk6"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Efi4s4jEWlo001UOyd75n","type":"Entry","createdAt":"2020-01-13T12:48:00.370Z","updatedAt":"2020-01-13T12:48:00.370Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Media_Players_Header"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"9i1Ny6WUTlvI2nWf9Sc0W"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zFSFHSd4LtYYgQbus3AkM","type":"Entry","createdAt":"2020-01-13T12:36:24.157Z","updatedAt":"2020-01-13T12:36:24.157Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Casestudy_Majorcomputer_Approach"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Research Approach\\nA third-party research partner, SoapBox Sample, collected a total of 400 online interviews from February 1 to 14, 2019. There were 200 Costco members in the Test cell and 200 in the Control cell. 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Het gaat hierbij om functies als pagina navigatie, en toegang tot beveiligde gedeeltes van de website. Zonder deze cookies kan onze website niet functioneren op uw laptop / telefoon / tablet."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1GlXu6yrnwcDiRwKccu0Zu","type":"Entry","createdAt":"2020-01-13T11:05:55.040Z","updatedAt":"2020-01-13T11:05:55.040Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-marketing-X2O Media"},"title":{"en-US":"Marketing & Third party","nl":"Marketing & Cookies van derde partijen"},"description":{"en-US":"Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by X2O Media or third parties.","nl":"Marketing cookies worden gebruikt om gebruikers te volgen tussen verschillende websites. Hiermee kunnen we advertenties tonen die relevant zijn voor u. Hierdoor zijn de mogelijk getoonde advertenties interessanter voor adverteerders. Deze cookies kunnen worden geplaats door Scala en door derde partijen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"429oSN5SxkofQP2UzGHghg","type":"Entry","createdAt":"2020-01-13T11:05:43.005Z","updatedAt":"2020-01-13T11:05:43.005Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-privacy-X2O Media"},"title":{"en-US":"Privacy Overview","nl":"Privacy Overzicht"},"description":{"en-US":"This site uses some unobtrusive cookies to store information on your computer.\\n\\nCookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the X2O Media website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the X2O Media website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. Om te bepalen welke cookies op uw computer worden geplaatst, moet u uw browserinstellingen aanpassen.\\n\\nU kunt al uw cookie-instellingen aanpassen door naar de tabbladen aan de linkerkant te gaan."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7HuO9c5th8uTAvn294qJhj","type":"Entry","createdAt":"2020-01-13T11:05:17.299Z","updatedAt":"2020-01-13T11:05:17.299Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-preference-X2O Media"},"title":{"en-US":"Preference","nl":"Voorkeurs Cookies"},"description":{"en-US":"Preference cookies enable our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.","nl":"Voorkeurs Cookies zorgt ervoor dat onze website kan onthouden wat uw voorkeuren zijn. Bijvoorbeeld uw taal selectie, hoe u wilt dat de website er uitziet of hoe de website zich gedraagt. 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The automated, end-to-end solution supports the complete content lifecycle of all video assets — from video capture and content management to viewer access and delivery across networks — regardless of source or format.\\n\\nWith the X2O Portal API, solution providers such as Polycom have the opportunity to register digital assets with the X2O Portal, greatly simplifying the work associated with digital asset management."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3llFZcpBXzV8eu4aQUyN9f","type":"Entry","createdAt":"2020-01-13T11:00:34.393Z","updatedAt":"2020-01-13T11:00:34.393Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Open Content_Middle"},"description":{"en-US":"### Digital Signage Players\\n\\nThird-party manufacturers of digital signage players can integrate with the powerful X2O Portal following certification by X2O.\\n\\nThat means users can have a network with a variety of media players, all managed from the browser-based X2O Portal content management tool.  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Zonder deze cookies kan onze website niet functioneren op uw laptop / telefoon / tablet."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5s1MyMBsJ2CsqE8scKuCM4","type":"Entry","createdAt":"2018-08-20T07:19:10.792Z","updatedAt":"2020-01-10T09:25:03.475Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-scala"},"title":{"en-US":"We use cookies.","nl":"Wij maken gebruik van cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. 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message__\\ninfo@walkbase.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LmosmjVQubctJLndFx8RV","type":"Entry","createdAt":"2020-01-06T10:40:03.833Z","updatedAt":"2020-01-06T10:40:03.833Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_CoreValues"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"62K8DhnV71zBPro1p9PbWu"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UGATiEBiz3F7UcuGTyKag","type":"Entry","createdAt":"2019-10-15T07:30:17.062Z","updatedAt":"2020-01-06T09:54:53.594Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_events"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"346SnEOWfSecKtWobTsoo3"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"346SnEOWfSecKtWobTsoo3","type":"Entry","createdAt":"2020-01-06T09:49:01.187Z","updatedAt":"2020-01-06T09:51:08.491Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_events_NRF"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1hN7mOqiYy5bOeNBFwx6wn"}}},"description":{"en-US":"January 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The X2O Media Player-S combines premium performance with a slim design to deliver experiences that help companies communicate effectively with their employees. The players provide a commercial-grade reliability for applications such as enterprise corporate communications, customer experience centers, and conference room content management. With an anodized aluminium housing and fanless design, it’s protected from dust and debris, making it an ideal choice for any digital signage solution requiring performance in harsh environments.\\n\\nThe X2O Media Players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O Player software to deliver high-quality 24x7 playback in a robust and security-hardened environment."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5Z3hnoxutQpxT7ZiAQmUEQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ks5fE1XhrLIweie0RQVfy","type":"Entry","createdAt":"2020-01-03T14:43:59.622Z","updatedAt":"2020-01-03T14:43:59.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_X2O Media Players_Columns_X2O Media Player-L"},"title":{"en-US":"X2O Media Player-L"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6mqRtGdNzT1T0chOksnCTe"}}},"description":{"en-US":"X2O Media delivers a complete hardware and software solution to manage and deploy dynamic digital experiences to the connected enterprise. The X2O Media Player-L is an affordable entry-level “Lite” single 1080p output media player solution suited for applications that require basic playback with limited amount of content."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5Im93Z3EUHJ1SKhtB2txxJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ASaGRbudTIhAbB6utcUag","type":"Entry","createdAt":"2020-01-03T14:38:51.032Z","updatedAt":"2020-01-03T14:38:51.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Media_Player_L-specs"},"description":{"en-US":"__Windows 10__ IoT Enterprise LTSB (“Windows 10 Embedded”)\\n__CPU:__ Intel Atom x5-Z8350 1.44GHz (quad-core)\\n__Graphics:__ Intel HD Graphics 400\\n__Video:__ One HDMI 1.4b port\\n__Memory:__ 2GB LPDDR3 RAM (single-channel)\\n__Storage:__ 32GB eMMC SSD storage\\n__Network:__ One 10/100Mbps Ethernet port, 802.11 a/b/g/n/ac Wi-Fi with external antenna\\n__USB:__ One USB 3.0 port, two USB 2.0 ports\\n__Housing:__ Anodized aluminum, fanless\\n__Dimensions:__ 115.1mm x 65.6mm x 25.3mm excluding mounting plate\\n__Weight:__ 280g\\n__Operating Temp:__ 0°C to +40°C\\n__Storage Temp:__ -55°C to +75°C\\n__Mean Time Between Failures (MTBF):__ > 50,000 hours"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6WIfkjgUcq3WnJlhlFPx43","type":"Entry","createdAt":"2020-01-03T14:38:13.884Z","updatedAt":"2020-01-03T14:38:13.884Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Media_Player_L-specifications"},"description":{"en-US":"## Specifications\\n\\nAn affordable entry-level digital media player that delivers stability and reliability in an ultra-compact design. With an anodized aluminum housing and fanless design the X2O Media Player-L easily fits into any location while staying protected from dirt, dust and any other particles that could compromise performance. The X2O Media Player-L combines premium performance with a slim design to deliver experiences that help companies communicate effectively with their employees. The players provide a commercial-grade reliability for applications such as enterprise corporate communications, customer experience centers, and conference room content management.\\n\\nThe X2O Media Players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O player software to deliver high-quality 24x7 playback in a robust and security-hardened environment."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4jdyx0e4xFBD7eadBLq2u"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7CImhP8nDFlKjvmVAXyaqf","type":"Entry","createdAt":"2020-01-03T14:26:49.183Z","updatedAt":"2020-01-03T14:26:49.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-features"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7h2nz8tq5Sr8nkwWdb592Q"}},{"sys":{"type":"Link","linkType":"Entry","id":"x5cGXMD1H9AzrEHyyb9wf"}},{"sys":{"type":"Link","linkType":"Entry","id":"2wQvXTOOSTR50MVE2d7zs4"}},{"sys":{"type":"Link","linkType":"Entry","id":"1evEjMYEKFQM7HyCixYvO8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1evEjMYEKFQM7HyCixYvO8","type":"Entry","createdAt":"2020-01-03T14:26:47.009Z","updatedAt":"2020-01-03T14:26:47.009Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-room-management-and-scheduling"},"title":{"en-US":"Room Management and Scheduling"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"KTIbUSijag1eRLhLOj049"}}},"description":{"en-US":"## ROOM MANAGEMENT AND SCHEDULING\\n\\nView meeting details, room availability and book an open room directly from the touchscreen. A check in and out feature to start and end meetings helps maximize room availability if scheduled meetings are cancelled or end early."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2wQvXTOOSTR50MVE2d7zs4","type":"Entry","createdAt":"2020-01-03T14:26:03.074Z","updatedAt":"2020-01-03T14:26:03.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-remote-monitoring-and-control "},"title":{"en-US":"Remote Monitoring and Control"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3ptBv528R9OSs5A7CB5kJD"}}},"description":{"en-US":"## REMOTE MONITORING AND CONTROL\\n\\nThe X2O Platform provides scalability and flexibility to manage screen content. Remotely monitor and control meeting room signs easily with the X2O Server."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"x5cGXMD1H9AzrEHyyb9wf","type":"Entry","createdAt":"2020-01-03T14:25:13.712Z","updatedAt":"2020-01-03T14:25:13.712Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-highly-configurable-content"},"title":{"en-US":"Highly Configurable Content"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2HD9tE5RQE3ugSFH4CfkvR"}},{"sys":{"type":"Link","linkType":"Entry","id":"6OUnk8ZAPq8d3HWRcflcgx"}},{"sys":{"type":"Link","linkType":"Entry","id":"2qTx9laB4Q7sHQrZoctA3i"}},{"sys":{"type":"Link","linkType":"Entry","id":"5UG013KaCYeHcdmdmqAIwa"}},{"sys":{"type":"Link","linkType":"Entry","id":"1N1G1BXaD3cvMEx7AFDtcP"}},{"sys":{"type":"Link","linkType":"Entry","id":"1OglT9M6TSP5c9j8dWTTyI"}}]},"description":{"en-US":"## HIGHLY CONFIGURABLE CONTENT\\n\\nThe fully customizable solution provides the ability to configure the color palette, logo, fonts and background. Users can create playlists to show branded content alongside the meeting room schedule including employee communications, weather, news and alerts."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7h2nz8tq5Sr8nkwWdb592Q","type":"Entry","createdAt":"2020-01-03T14:21:55.591Z","updatedAt":"2020-01-03T14:21:55.591Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-all-in-one-touchscreen"},"title":{"en-US":"All-in-one Touchscreen"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"44AszWVKMIVr2ikioTpnft"}}},"description":{"en-US":"## ALL-IN-ONE TOUCHSCREEN\\n\\nThe 10.1-inch screen includes full touch capabilities, Power-over-Ethernet and 1280×800 resolution for optimal clarity of on-screen graphics. Integrated LED side lights show the status of the room."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"WvLTaCAqN5e1Q0VmqVuRK","type":"Entry","createdAt":"2020-01-03T14:20:51.986Z","updatedAt":"2020-01-03T14:20:51.986Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-specifications"},"title":{"en-US":"Specifications"},"description":{"en-US":"# Specifications"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"AhY5FApGinYGXxbY1y2Fe"}},{"sys":{"type":"Link","linkType":"Entry","id":"510rhYBUrBpSOisugttnB0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"510rhYBUrBpSOisugttnB0","type":"Entry","createdAt":"2020-01-03T14:20:48.869Z","updatedAt":"2020-01-03T14:20:48.869Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-specifications-right-column"},"description":{"en-US":"\\n## CONNECTIVITY\\n__Wi-Fi:__ 802.11 B/G/N\\n__Ethernet:__ 10/100 BASE-T\\n__USB:__ 2.0 x2\\n__Audio Out:__ 3.5 MM ANALOG STEREO\\n__HDMI Out:__ x1\\n__Micro USB:__ x1\\n\\n## AC ADAPTER\\n__Input:__ 100-240 V, 50-60 HZ, 0.5 A MAX\\n__Output:__ 12 V, 1.5 A\\n\\n## ENVIRONMENTAL\\n__Operating Temperature (°C):__ 0 to 40\\n__Storage Humidity:__ 10 to 85% @ 40°C, Non-Condensing\\n\\n## WEIGHT & DIMENSIONS (WxHxD)\\n__Physical (MM):__ 269.9 x 170.8 x 28.5\\n__Weight (KG):__ 2.3\\n\\n## MOUNTING KIT\\nBuilt-in VESA compatible 75x75 (MM) post\\nFlush mount back cover\\nTable Stand\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"AhY5FApGinYGXxbY1y2Fe","type":"Entry","createdAt":"2020-01-03T14:20:33.117Z","updatedAt":"2020-01-03T14:20:33.117Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-specifications-left-column"},"description":{"en-US":"## DISPLAY AND SOUND\\n__Display Size (in.):__ 10.1\\n__Display Type:__ LCD\\n__Resolution:__ 1280 x 800\\n__Light Source:__ Programmable LED Bar x2\\n__Maximum Brightness:__ 300 CD/M2\\n__Veiwing Angles:__ 170° Horizontal, 170° Vertical\\n__Touch Technology:__ 10-Point Multi-Touch\\n__Built-In Stereo Speakers:__ 1W x 2 |\\n\\n## LOCAL STORAGE\\n8 GB EMMC memory (approximately 5 GB of space available for media assets) micro SD card slot (supports up to 32 GB storage)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2pNBkSkdTs4k1BecmQB0GX","type":"Entry","createdAt":"2020-01-03T14:20:02.714Z","updatedAt":"2020-01-03T14:20:02.714Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-room-scheduling-introduction"},"description":{"en-US":"X2O Room Scheduling streamlines the room booking process and improves space utilization, eliminating confusion about meeting room usage and availability for today’s busy corporate environment. Through an intuitive interface, powered by the X2O Platform, the solution displays room status, schedule and meeting information in real time. With on-the-spot capabilities, employees can book an available room directly on the all-in-one touchscreen. X2O Room Scheduling combines X2O Media’s robust content management system, remote device control and integration with market leading calendar management systems, including MS Exchange and Outlook 365 – making it an ideal solution for enterprise deployments."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6WkthXaom5Y3mz3nb2ecsw"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nRaVlHVDBAX1l84T2FNAk","type":"Entry","createdAt":"2020-01-03T14:16:11.283Z","updatedAt":"2020-01-03T14:16:11.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-case-studies"},"description":{"en-US":"## CASE STUDIES\\n\\nThrough implementing this new standard of remote learning, geographical challenges are no longer and distance learners are able to interact with their classmates as if they were physically in the room."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2UffHO3HPl6aBTHow1ZYoz"}},{"sys":{"type":"Link","linkType":"Entry","id":"6GflmIHCirTV6zjFBeoEJN"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6GflmIHCirTV6zjFBeoEJN","type":"Entry","createdAt":"2020-01-03T14:15:57.831Z","updatedAt":"2020-01-03T14:15:57.831Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-case-studies_2"},"description":{"en-US":"__Enterprise__\\nX2O Media worked with a global consumer products brand to transform their corporate employee learning center into a digital classroom for team collaboration. Virtual participants may interact with instructors and in-room participants via large format displays which each feature a dedicated speaker and camera to facilitate active participation in the training session."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2UffHO3HPl6aBTHow1ZYoz","type":"Entry","createdAt":"2020-01-03T14:15:30.091Z","updatedAt":"2020-01-03T14:15:41.271Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-case-studies_1"},"description":{"en-US":"__Higher Education__\\nX2O Media worked with a renowned Ivy League Business School to deliver a state-of-the-art virtual classroom for in-room and distance learning students. The custom classroom includes a high-resolution video wall that mimics the amphitheater-style seating of a university classroom – where up to 60 remote students are displayed on individual life-sized screens simultaneously. All remote students have their own perspective camera and speaker which allows them to speak directly to in-room faculty and their peers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2NkQj0KHKTinq7xtYFaQW1","type":"Entry","createdAt":"2020-01-03T14:14:40.671Z","updatedAt":"2020-01-03T14:14:40.671Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room_interfaces"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"qgGRQ36591DELPNdqrgOO"}}},"description":{"en-US":"## EASY-TO-USE INTERFACE\\n\\nAn intuitive interface allows instructors and remote students to focus on the session rather than technology.\\n\\n__Operator View__\\nThe instructor or a dedicated meeting operator can add documents, set the seating chart, start a session or control content such as chat functionality and polls from the operator’s view. Using the X2O Desktop application, a user with the proper credentials can simply add a new collaboration session through the UI.\\n\\n__Student View__\\nRemote students join by using the X2O Desktop application or a Chrome browser and the only hardware required is a standard headset and webcam. All students can annotate in color on specific pages or slides without losing the markups already made. This applies to any content being shared – presentations, images, videos or simply a whiteboard. Remote students can also share content and interact with the group."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5yy8dmdaJEQWICaVZaGs69","type":"Entry","createdAt":"2020-01-03T14:14:08.759Z","updatedAt":"2020-01-03T14:14:08.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room_experience"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ueZc5en1uhOIAB88sQDoK"}}},"description":{"en-US":"## HIGH DEFINITION AUDIO/VIDEO EXPERIENCE\\n\\nThe virtual classroom features ultra-high quality bi-directional audio/visual communication with intelligent multi-camera views, including a unique perspective view for each remote student. This enables instructors to engage with and deliver the same instructions and content simultaneously to onsite and remote students."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44tjvEDM3mH5TzOQWTSFQe","type":"Entry","createdAt":"2020-01-03T14:13:40.819Z","updatedAt":"2020-01-03T14:13:40.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-scalable-solution"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3WzQ0dpBDMXTHuRlBldc6e"}}},"description":{"en-US":"## SCALABLE SOLUTION\\n\\nThe virtual classroom is the future of remote education and training. It combines the benefits of live, instructor or moderator-led training with the power and flexibility of a cloud-based virtual platform. The virtual classroom supports up to 90 remote participants that appear on dedicated avatar displays with directional audio. Students experience a unique interactive classroom environment between the remote and the in-room attendees. The solution supports SAML based single sign-on for one-click access for students."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4uV5UA31dzw6YhekMmdmlq","type":"Entry","createdAt":"2020-01-03T14:13:02.295Z","updatedAt":"2020-01-03T14:13:02.295Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-columns"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5IKzx2TaPZRMghT6KtCkif"}},{"sys":{"type":"Link","linkType":"Entry","id":"4nR6UEVs5LQy6o3qVfBLH2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nR6UEVs5LQy6o3qVfBLH2","type":"Entry","createdAt":"2020-01-03T14:12:57.794Z","updatedAt":"2020-01-03T14:12:57.794Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-columns_2"},"description":{"en-US":"Multiple camera views, including a unique perspective view camera for each remote participant – enables presenters to deliver the same instructions and content simultaneously to onsite and remote participants. The easy-to-use, intuitive interface allows instructors to focus on teaching, and moderators to focus on the meeting rather than technology. The result is a hybrid environment that will be embraced by users as an effective way to provide an unparalleled experience for all participants."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5IKzx2TaPZRMghT6KtCkif","type":"Entry","createdAt":"2020-01-03T14:12:42.512Z","updatedAt":"2020-01-03T14:12:42.512Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Virtual_Class_Room-columns_1"},"description":{"en-US":"With X2O Media’s enterprise-grade virtual classroom, universities and corporate learning centers can offer a unique learning experience to remote students and employees alike. Remote students are able to experience and participate in everything that is taking place in the live classroom — ultimately bringing advanced education opportunities to people across the globe. X2O\'s virtual classroom technology features high-definition, bi-directional audio/visual communication, interactive large whiteboards, and presentation monitors with content sharing and integrated collaboration tools."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14EAlRcZUH3g1ppfNxWel3","type":"Entry","createdAt":"2019-09-27T09:16:26.346Z","updatedAt":"2020-01-03T14:10:43.555Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room-usecase"},"description":{"en-US":"## USE CASE\\n\\n__Room to Room__\\n- Enterprises who want to collaborate across rooms and across the globe in real time\\n- Supports up to five rooms and 16 remote participants that appear on dedicated avatar displays\\n- Allow to configure multiple collaboration rooms that can be connected together\\n- Participants can share content and interact as a group and as individuals"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"35KGc0FoJscbTExArhW0Ue","type":"Entry","createdAt":"2019-09-27T09:15:38.268Z","updatedAt":"2020-01-03T14:10:13.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room_interfaces"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"qgGRQ36591DELPNdqrgOO"}}},"description":{"en-US":"## EASY-TO-USE INTERFACE\\n\\nAn intuitive interface allows remote users and moderators to focus on the meeting rather than technology.\\n\\n__Operator View__\\nModerators can add documents, set the seating chart, start a session or control content such as chat functionality and polls from the operator’s view. Using the X2O Desktop application, a meeting organizer with the proper credentials can simply add a new collaboration session through the UI.\\n\\n__Participant Views__\\nRemote participants join by using the X2O Desktop application or a Chrome browser, and the only hardware required is a standard headset and webcam. All remote participants can annotate in color on specific pages or slides without losing the markups already made. This applies to any content being shared — presentations, images, videos or simply a whiteboard. Attendees can also share content and interact as a group and as individuals."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"32PLnAgTW5zxo86tpZTCUx","type":"Entry","createdAt":"2019-09-27T09:14:09.893Z","updatedAt":"2020-01-03T14:09:09.094Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room_experience"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ueZc5en1uhOIAB88sQDoK"}}},"description":{"en-US":"## HIGH DEFINITION AUDIO/VIDEO EXPERIENCE\\n\\nThe collaboration room features ultra-high quality bi-directional audio/visual communication with intelligent multi-camera views, including a unique perspective view of the selected room for each remote participant. This enables the same level of engagement for everyone in the meeting, local or remote."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MRjClV7d3ehCjycrNBO3g","type":"Entry","createdAt":"2019-09-27T09:13:35.452Z","updatedAt":"2020-01-03T14:08:16.500Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room_scalable-solutions"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3WzQ0dpBDMXTHuRlBldc6e"}}},"description":{"en-US":"## SCALABLE SOLUTION\\n\\nThe virtual collaboration room is the future of remote collaboration. It combines the benefits of live meetings and collaborative sessions with the power and flexibility of a cloud-based virtual platform which extends across multiple meeting rooms or from their own desktop. The virtual collaboration room supports up to five rooms and 16 remote participants that appear on dedicated avatar displays with directional audio in each room. Attendees experience a unique interactive meeting environment between the remote participants and the in-room attendees. The solution supports SAML based single sign-on for one-click access for enterprise users."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"0YqINvcsM17U3LaVRfG58","type":"Entry","createdAt":"2020-01-03T14:07:02.602Z","updatedAt":"2020-01-03T14:07:02.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room-columns"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4CMotNM7BtVJ7cdG7I5fH6"}},{"sys":{"type":"Link","linkType":"Entry","id":"MD0HNA8pBnjpkkbuGbxUr"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"MD0HNA8pBnjpkkbuGbxUr","type":"Entry","createdAt":"2020-01-03T14:06:44.713Z","updatedAt":"2020-01-03T14:06:44.713Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room_Columns_2"},"description":{"en-US":"Multiple camera views, including a unique perspective view camera for each remote participant – enables presenters to deliver the same instructions and content simultaneously to onsite and remote participants. The easy-to-use, intuitive interface allows instructors to focus on teaching, and moderators to focus on the meeting rather than technology. The result is a hybrid environment that will be embraced by users as an effective way to provide an unparalleled experience for all participants."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4CMotNM7BtVJ7cdG7I5fH6","type":"Entry","createdAt":"2020-01-03T14:06:26.802Z","updatedAt":"2020-01-03T14:06:26.802Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Collaboration_Room_Columns_1"},"description":{"en-US":"With X2O Media’s enterprise-grade collaboration room, remote executives, engineers, analysts and designers experience and participate with local attendees in everything that is taking place in multiple live meeting rooms — ultimately enhancing team productivity across the globe. X2O\'s virtual collaboration room technology features high-definition, bi-directional audio/visual communication, interactive whiteboards and presentation monitors with content sharing and integrated collaboration tools."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4TyTlOMWcJLV5y7VaTMNxP","type":"Entry","createdAt":"2019-09-27T08:37:59.049Z","updatedAt":"2020-01-03T14:03:41.405Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Contact"},"description":{"en-US":"Complete the form below to start your\\nEmployee Communication Package experience:"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6UZCm6cjh4IOIIIhZQLCP1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"wIhF4vwXi8fQQ3xSQVJrO","type":"Entry","createdAt":"2019-09-27T08:34:27.243Z","updatedAt":"2020-01-03T14:02:16.972Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Columns_Welcome"},"title":{"en-US":"Welcome"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6UDaIvhgKcx593llldUis"}}},"description":{"en-US":"Welcome your distinguished guests with personalized messages."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"80gQuthFMKe3R9AYS32BS","type":"Entry","createdAt":"2019-09-27T08:33:05.866Z","updatedAt":"2020-01-03T14:01:27.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Columns_Out of Office"},"title":{"en-US":"Out of Office"},"description":{"en-US":"Let people know who is out of the office or on vacation."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2NlCEKiP3QIZaX6mV1r8kQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6GP2tyZEKMELIYJui7HI4M","type":"Entry","createdAt":"2019-09-27T08:32:37.702Z","updatedAt":"2020-01-03T14:00:53.184Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Columns_New Employee"},"title":{"en-US":"New Employee"},"description":{"en-US":"Send personnel announcements when new employees join the company."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"43GdSguiG98wtp6sr99Dlp"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7zxiodCtt0SVwZekTP0W66","type":"Entry","createdAt":"2019-09-27T08:32:10.930Z","updatedAt":"2020-01-03T14:00:13.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Columns_Events"},"title":{"en-US":"Events"},"description":{"en-US":"Inform employees of up-coming meetings, town-hall discussions, and special events."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6OcdVpMOdraBSF8fqFRN38"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4VEfyvxtFQMFHNepDXrhdd","type":"Entry","createdAt":"2019-09-27T08:31:39.131Z","updatedAt":"2020-01-03T13:59:43.936Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Products_Employee Communications Package_Columns_Birthdays"},"description":{"en-US":"Publicize employee birthdays that are happening this week. 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HOTEL"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4NnUiacOvrXy5ptjA10wTq"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Xcv4jqSuqnp9dIMjiXkL5","type":"Entry","createdAt":"2019-10-10T10:48:29.243Z","updatedAt":"2020-01-03T10:06:24.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_interactive_video_walls_kiosks_Resources"},"description":{"en-US":"## Resources\\n- [Wayfinding at Park Nicollet Clinic](https://www.healthcarefacilitiestoday.com/posts/details.aspx?id=2596 \\"wayfinding-at-park-nicollet-clinic\\")\\n- [Hard Rock Café Wayfinder Doubles as Promotional Tool](http://www.digitalsignageconnection.com/tulsa-hard-rock%E2%80%99s-new-wayfinding-system-doubles-promotional-tool-469 \\"hard-rock-cafe-wayfinder\\")\\n- [Historic Meets High Tech – Wayfinding at Del Coronado Hotel](http://www.avnetwork.com/digital-signage/0003/historic-meets-high-tech/94017 \\"wayfinding-at-del-coronado-hotel\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"yfcMZGXfoKIving20KGkA","type":"Entry","createdAt":"2019-10-10T09:35:36.346Z","updatedAt":"2020-01-03T10:06:01.382Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_interactive_video_walls_kiosks-wayfinders"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5mgmehPhGR90w5mIe6pLZK"}}},"description":{"en-US":"## Interactive Wayfinders\\nUse digital wayfinders to help employees find their way around your corporate campus, plant and to track down inventory.\\n\\nCreate your own wayfinder or let X2O help create an award-winning wayfinder for any budget.  Options include:\\n\\n- Integrate with 3rd party software such as Google Maps\\n- Add 3D images and path drawings to make maps easier to follow\\n- Send directions and other info to smart phones\\n- Add messages and real-time information to wayfinders"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"58vPKHDWgasZY5vwCIKQ4e","type":"Entry","createdAt":"2019-10-10T09:34:03.557Z","updatedAt":"2020-01-03T10:02:53.640Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_interactive_video_walls_kiosks-expert"},"description":{"en-US":"## X2O Remote Video Expert\\nX2O Remote Video Expert application lets users simply touch a display screen button to initiate a live video call and have a conversation via a video chat window on the display.\\n\\nThis exciting capability is useful in scenarios where an employee is looking to connect with a live person. The X2O platform integrates with industry-standard video conference systems and software to deliver this next-gen interactive solution. Supported solutions include Cisco, Polycom, Microsoft Lync and Skype.\\n\\n![logo award](//images.ctfassets.net/lx4pzcb22oh0/4j9fvwF0bHjzHG1rbsHywK/0887d3de3c64ad3cc68f89c125a470ba/logo_award.png)\\nThe X2O Remote Video Expert was recognized as a “Best Product of 2013” by Commercial Integrator and [Sound & Video Contractor’s “Most Innovative Products Award”](/en/posts/x2o-medias-remote-video-expert-recognized-with-sound-and-video-contractors/)\\n\\n "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5G8SE5mV33HobZ2Fpx3Iha","type":"Entry","createdAt":"2020-01-03T10:01:59.407Z","updatedAt":"2020-01-03T10:01:59.407Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Interactive_video_walls_kiosks-tabs"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2i9403zHCBktY5bSxq4mUL"}},{"sys":{"type":"Link","linkType":"Entry","id":"4oX2Ga3EeSFdcgCPFrnFML"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4oX2Ga3EeSFdcgCPFrnFML","type":"Entry","createdAt":"2019-10-10T09:32:31.594Z","updatedAt":"2020-01-03T10:01:45.213Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_interactive_video_walls_kiosks_benefits"},"title":{"en-US":"Benefits"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1whhYPxARlQUMvZHByvs6r"}}},"description":{"en-US":"- __Increased engagement__. Interactive screens are an effective way of improving engagement with content.\\n- __Simplicity.__ Use one platform for all of your digital displays and video walls, with and without interactivity, and keep your operational costs low.\\n- __Mobile interactivity__. Give employees the ability to view content on their smart phones and tablets by interacting with display screens.\\n- __Affordable__. X2O offers digital wayfinding and interactive solutions for any budget."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2i9403zHCBktY5bSxq4mUL","type":"Entry","createdAt":"2019-10-10T09:28:23.702Z","updatedAt":"2020-01-03T10:01:09.963Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Interactive_video_walls_kiosks_features"},"title":{"en-US":"Features"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"k8Mgv2sGs4lOm0tKXZxbB"}}},"description":{"en-US":"The X2O platform enables the creation of advanced interactive applications, with a browser-based content management portal. Interactive displays can be linked to the X2O Server for scalable and distributed applications.\\n\\nInteractive displays can also be combined with non-interactive displays on one single network, and managed from a single central online portal, saving significant operational costs.\\n\\nThe X2O platform supports multiple forms of interactivity:\\n\\n- Single or multi-touch touch-screens of any size\\n- QR code interactivity\\n- Microsoft Kinect camera capture\\n- RFID capture\\n- iBeacons\\n- Other motion and gesture capture solutions\\n\\nSample interactive applications:\\n\\n- Interactive lobby video walls\\n- Interactive social media displays\\n- Wayfinding for corporate buildings and campuses\\n- Manufacturing floor displays\\n- Innovation centers\\n- Executive strategy rooms\\n\\n"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"rAvHYdineqrvKtXEIRg0i"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3USDFw3RAfTpeDmfxAUnct","type":"Entry","createdAt":"2020-01-03T09:58:02.702Z","updatedAt":"2020-01-03T09:58:02.703Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Interactive_video_walls_kiosks-headline"},"description":{"en-US":"### Create any type of interactivity.\\n\\nDriven largely by the popularity of tablets and smart phones, interactive display screens are used for a number of applications from wayfinding to manufacturing data to entertainment and more.\\n\\nThe X2O platform makes content fully interactive on any type of digital display, video wall, or kiosk. Viewers can interact with touch screens, with screens equipped with motion sensors and cameras, using external triggers from mobile phones and a variety of other external inputs."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7qLLgqk8yxl3cWMdpQtse6","type":"Entry","createdAt":"2020-01-03T09:53:58.164Z","updatedAt":"2020-01-03T09:56:16.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_customer_experience_center-imagegallery"},"title":{"en-US":"Image Gallery"},"subtitle":{"en-US":"Click on the images below for a larger view."},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4BD39dUTLJwAoKN23WVhJK"}},{"sys":{"type":"Link","linkType":"Entry","id":"5ZIwgMGhw2QgXtGJ3X1jR6"}},{"sys":{"type":"Link","linkType":"Entry","id":"1SxhUBrx6LKhOZC1FFC4Rc"}},{"sys":{"type":"Link","linkType":"Entry","id":"6mdoBvx2hI60xOsLyoVZFP"}},{"sys":{"type":"Link","linkType":"Entry","id":"63VDKQzxjyZpv24kKIrITd"}},{"sys":{"type":"Link","linkType":"Entry","id":"7EjBs0XmeDKfSc3oGzd7A8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7EjBs0XmeDKfSc3oGzd7A8","type":"Entry","createdAt":"2020-01-03T09:56:14.235Z","updatedAt":"2020-01-03T09:56:14.235Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-06"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5EeTnbQAgoYPbULhIYTuQg"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"63VDKQzxjyZpv24kKIrITd","type":"Entry","createdAt":"2020-01-03T09:55:39.778Z","updatedAt":"2020-01-03T09:55:39.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-05"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5cJbuQLxxUCBDuaKgBrPnJ"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6mdoBvx2hI60xOsLyoVZFP","type":"Entry","createdAt":"2020-01-03T09:55:05.423Z","updatedAt":"2020-01-03T09:55:05.423Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-04"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"50a50UmTASJUkllPzw9vvx"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1SxhUBrx6LKhOZC1FFC4Rc","type":"Entry","createdAt":"2020-01-03T09:54:28.878Z","updatedAt":"2020-01-03T09:54:28.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-03"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4zsGDE26kOvoSsyRICTtEj"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZIwgMGhw2QgXtGJ3X1jR6","type":"Entry","createdAt":"2020-01-03T09:53:55.226Z","updatedAt":"2020-01-03T09:53:55.226Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-02"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3tL457e9PcFbfJHaAwdwa6"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4BD39dUTLJwAoKN23WVhJK","type":"Entry","createdAt":"2020-01-03T09:53:12.792Z","updatedAt":"2020-01-03T09:53:12.792Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"x2o-solutions-customers-service-centers-gallery-01"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"59CRaCWRq8y4r8jcAb3X5u"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7xDG1nnWRvYgBuuZ2sh9x5","type":"Entry","createdAt":"2020-01-03T09:51:14.023Z","updatedAt":"2020-01-03T09:51:14.023Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_customer_experience_center_features_benefits-tabs"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1MJd5gYPDsL6MKrfxM96BJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"7BQXXDEz1M4RfTeh5MtzrX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BQXXDEz1M4RfTeh5MtzrX","type":"Entry","createdAt":"2019-10-10T11:47:19.227Z","updatedAt":"2020-01-03T09:51:09.077Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_customer_experience_center_benefits-tabcontent"},"title":{"en-US":"Benefits"},"description":{"en-US":"- __Impress visitors__. Demonstrate your latest products and services with memorable 3D graphics and innovative interactivity.\\n- __Start conversations__. Facilitate business discussions, knowledge-sharing and ultimately new sales with innovative demonstrations of your solutions and accomplishments.\\n- __Easy to update__. Keep your content fresh with X2O’s drag-and-drop channel authoring tool.\\n- __Simplicity__. Use one platform for all of your corporate digital display needs, greatly simplifying support and maintenance and keeping operational costs low."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1MJd5gYPDsL6MKrfxM96BJ","type":"Entry","createdAt":"2019-10-10T11:43:41.520Z","updatedAt":"2020-01-03T09:50:43.196Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_customer_experience_center_features-tabcontent"},"title":{"en-US":"Features"},"description":{"en-US":"The X2O platform enables the creation of advanced interactive applications that bring your products and services to life on digital displays, high resolution LED screens and video walls of any configuration.  Visitors will be able to interact with touch screens, RFID-enabled objects, their smart phones and more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5wVpUU15Fl1XZ4mvSCrMsG","type":"Entry","createdAt":"2019-10-10T12:42:24.571Z","updatedAt":"2020-01-03T09:48:18.862Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_social_media_visualization_Product_of_the_year-award"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3zpHNwrNuilPftOcJzhWw8"}}},"description":{"en-US":"Signage Solutions, the technology and solutions magazine for digital signage, DOOH, mobile and place-based digital media, awarded X2O a Product of the Year for its Social Interactivity Suite. The __Signage Solutions Product of the Year Award__ recognizes the most innovative products of the year in the digital signage field."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"72QdwsgX5uj1oaL1rQf7JE","type":"Entry","createdAt":"2020-01-03T09:47:12.298Z","updatedAt":"2020-01-03T09:47:12.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_social_media_visualization_features_benefits-tabs"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"PyEhLcERr8NBnuQXNhhwe"}},{"sys":{"type":"Link","linkType":"Entry","id":"3FSRlVk1HJzaRKnyfCLjlT"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3FSRlVk1HJzaRKnyfCLjlT","type":"Entry","createdAt":"2019-10-10T12:41:16.840Z","updatedAt":"2020-01-03T09:47:04.650Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_social_media_visualization_benefits"},"title":{"en-US":"Benefits"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"rluraKz0An3b7g0lVmag1"}}},"description":{"en-US":"- Keep employees and stakeholders __informed and engaged.__\\n- Provides timely, highly focused and __constantly refreshed content__ without any intervention.\\n- When added to BI dashboards, social media provides __immediate context to other information.__\\n- Social media posts, photos and videos promote __immediate engagement__ and encourage interaction with display screens."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"PyEhLcERr8NBnuQXNhhwe","type":"Entry","createdAt":"2019-10-10T12:29:51.417Z","updatedAt":"2020-01-03T09:46:07.452Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_social_media_visualization_features"},"title":{"en-US":"Features"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1i8BtNgpUJoiupzRv6sUi3"}}},"description":{"en-US":"Social media content and social data can help provide real-time context to channels, or be the entire focus of the channels.  Visualize social content with X2O channels.\\n\\n- Display __live tweets, posts, selfies__ and more in a fun, __interactive__ format.\\n- Generate __real-time graphs, charts__ and __maps __from __social analytics__, metrics and KPIs.\\n- Create a dedicated __“social listening”__ __command center__.\\n- __Visualize__ the performance of social campaigns and __take action__ on future campaigns.\\n- Add __interactivity__ with QR codes, touch screens or other external devices.\\n\\n## Learn More\\n- [Watch Twitter Shuffle in action](/en/posts/x2o-twitter-shuffle-with-david-wilkins)\\n- [Watch Social Hub in action](/en/posts/x2o-social-hub-with-david-wilkins)\\n- [Read White Paper: Integrating Digital Signage and Social Media](//assets.ctfassets.net/lx4pzcb22oh0/3W2eFtNvXJwXXHuHM5FeAc/809e3c38c3ef4bd6c1d7f0562891f840/X2O_Media_WP_Integrating-Digital_Signage_and_Social_Media_To_Launch.pdf)\\n- [Read White Paper: “Evolve or Die! How Social Media Shifts the Digital Signage Content Paradigm”](//assets.ctfassets.net/lx4pzcb22oh0/1PX5fQIQs3OwTqAnG79Z5j/1b06b1fc2c5bb48f0e2398b1bd9ddaae/Evolve_or_Die_2012_How_Social_Media_Shifts_the_Digital_Signage_Content_Paradigm.pdf)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2okzaAD76MvKlKiswNlQzX","type":"Entry","createdAt":"2020-01-03T09:44:01.839Z","updatedAt":"2020-01-03T09:44:01.839Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_social_media_visualization_Social_media_is_always_on-headline"},"title":{"en-US":"Social media is always on - watch and take action with X2O visual channels"},"description":{"en-US":"## Social media is always on – watch and take action with X2O visual channels.\\nSocial media has become a pervasive part of business life, especially as a source of relevant, current information. Displaying trends, metrics and KPIs on digital displays, video walls and employee desktops using eye-catching graphics provides up-to-the-second information without having to spend time sourcing it.\\n\\nWhether displayed as the only content on digital displays and video walls or only one part of a larger story, viewers will be drawn to it and will want to engage with it.\\n\\nX2O enables anyone to create channels that feature popular social media site content including Twitter, Facebook, Instagram, and YouTube and publish channels to multiple devices."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5UN2agyYb2keEvTu1g4tOA","type":"Entry","createdAt":"2019-10-10T13:37:18.672Z","updatedAt":"2020-01-03T09:40:57.386Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_real_time_alerts_emergency_alerts"},"title":{"en-US":"Emergency Alerts"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1rAo2EdZhlmVofAqKFSIhd"}}},"description":{"en-US":"## Emergency Alerts\\nIn the event of a weather emergency, an oncoming storm alert, ”shelter in place” orders or other highly urgent situations, designated staff can send real-time messages to desktops, digital displays and mobile phones with instructions.\\n\\nTemplates with specific messages can be pre-built to address a number of emergency situations.\\n\\nSecurity personnel can quickly take over channels to distribute emergency alerts and vital safety information to targeted groups of employees, or the entire corporate campus if required.\\n\\nApplication areas:\\n\\n- Corporate campuses\\n- Cafeterias and break rooms\\n- Conference rooms\\n- Healthcare facilities\\n- Manufacturing plant floors\\n- Warehouses\\n- Oil and gas facilities\\n- Mining facilities"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1B1BxsLkbUnU0yf9ixQXTF","type":"Entry","createdAt":"2019-10-10T12:50:01.220Z","updatedAt":"2020-01-03T09:40:13.696Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_real_time_notifications"},"title":{"en-US":"Notifications"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4JaII9fbkZ4zf5c53Hn9eo"}}},"description":{"en-US":"## Send Real-Time Messages\\nThe X2O platform can be used to send notifications in real-time to the right employee, at the right time, on the right device.\\n\\nDesktop notifications bypass cluttered email inboxes and pop up directly on employee computer screens.  Messages can be sent to individual employees, a specific team or the entire company.\\n\\nTypes of notifications:\\n\\n- Human Resources updates\\n- Health and Safety notifications\\n- Employee recognition\\n- Major company announcements\\n- Department news\\n- Team news and events\\n- Community events"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4xsmILZlrYzB36Fas2BmnT","type":"Entry","createdAt":"2020-01-03T09:39:15.579Z","updatedAt":"2020-01-03T09:39:15.579Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_real_time_breaking_news-headline"},"description":{"en-US":"## Breaking news for your employees.\\nX2O lets users send important notifications and emergency alerts right to employee desktops as well as digital displays, video walls and mobile phones.  Messages show up directly on desktops with unobtrusive pop-ups. You can decide what type of notifications to send, and who can send them.  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__clear, easy to understand graphics__ ensuring that the entire team is aware of production challenges, targets and deadlines.\\n- Create and distribute __impactful productivity dashboards__ to any display utilizing real-time data from __SAP, SharePoint, Excel__ or other production data sources.\\n- Display data from the __Internet of Things__ sources.\\n- Quickly __build custom content channels__ made up of specific data focusing on business processes such as inventory management, materials management, and quality 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Display more impactful safety messages using __videos and graphics__.\\n- Use __digital wayfinding__ screens to help find way around plant, track down inventory.\\n- __Alert__ one section or the entire floor in real time in the event of an emergency.\\n- __Train__ employees using HD video tutorials and display health safety\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4GawmCq0L1hhxF8TGkBHDj","type":"Entry","createdAt":"2019-09-27T07:57:20.519Z","updatedAt":"2020-01-02T15:45:35.204Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Industries_Manufacturing_Video"},"title":{"en-US":"See how X2O enhanced Cisco\'s Interactive Services Engine at the Rockwell Automation Fair."},"subtitle":{"en-US":"Watch now 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values."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LIiZEwAnPcYNBc8RIHeC4","type":"Entry","createdAt":"2019-10-15T07:28:36.685Z","updatedAt":"2019-12-20T15:30:28.049Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_Upcoming"},"description":{"en-US":"# Upcoming Events\\n\\nWhere to find us."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3E1VCWalJJ52QWixdVdKGP","type":"Entry","createdAt":"2019-10-15T07:15:54.837Z","updatedAt":"2019-12-20T15:30:12.361Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_Leadership"},"description":{"en-US":"# Leadership\\n\\nOur management team."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zbv7dYNJrAgBMQNPu2nst","type":"Entry","createdAt":"2019-10-15T07:12:37.716Z","updatedAt":"2019-12-20T15:29:54.011Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_history"},"description":{"en-US":"# Our History\\n\\nHow we got to where we are."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"36qBnGfUxfocaHpk1sS71T","type":"Entry","createdAt":"2019-10-15T07:11:58.262Z","updatedAt":"2019-12-20T15:26:11.585Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_header"},"title":{"en-US":"A spirited team"},"subtitle":{"en-US":"Think of us as seasoned entrepreneurs. We are the face of industry leadership and start up innovation. Our in-store solutions are changing the way people shop."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"vm4iSnxpXXn0GoaHSVg81"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6BE7RaN1Kky8505qxTCxf2","type":"Entry","createdAt":"2019-10-15T07:14:18.041Z","updatedAt":"2019-12-20T15:17:30.844Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_shopper"},"description":{"en-US":"Our shopper engagement solutions have grown up over the years—and so have we. We started in 1992, first previewing music, and then designing, building, and operating scalable in-store digital networks with proven wins for consumers, retailers, and brands.\\n\\nNow, as clicks, taps, and “Likes” are transforming brick and mortar retail, we are augmenting our end-to-end offerings to include integrated social and mobile campaigns, real-time hyperlocal messaging, omnichannel strategies, interactive touchscreens, and data-driven shopper technologies. We’re delivering an in-store customer experience that supports the way people expect to shop TODAY. We call it the Store of the NOW."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6MK8p2pFs0Kj4ChUw5ois1","type":"Entry","createdAt":"2019-12-20T15:16:23.121Z","updatedAt":"2019-12-20T15:16:50.435Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Aboutus_employees"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1wjhhB6bvqkvOYGiLt3ZBz"}},{"sys":{"type":"Link","linkType":"Entry","id":"5T60jFGndbzCk8MRymvMOH"}},{"sys":{"type":"Link","linkType":"Entry","id":"1N5HP47RmR905CPhOZMaVg"}},{"sys":{"type":"Link","linkType":"Entry","id":"3qtkx0NVqmJtcLGdRUsXYq"}},{"sys":{"type":"Link","linkType":"Entry","id":"3XjUHEmu7dMy0BPkc1CGLm"}},{"sys":{"type":"Link","linkType":"Entry","id":"2FumpksXzxqfzHasM6Tp0D"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6KStKeB6jdwZ1xfeSiDNC4","type":"Entry","createdAt":"2019-10-22T09:24:15.928Z","updatedAt":"2019-12-20T14:49:40.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Walkbase_Resources_Casestudy"},"title":{"en-US":"CASE STUDIES"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"41ArZIh1fnR9VZu3iUoA0N"}},{"sys":{"type":"Link","linkType":"Entry","id":"5fntgzDAJDxn4xSOLspJ1"}},{"sys":{"type":"Link","linkType":"Entry","id":"2Ys0CZByF6ul6BdfiNcUNy"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2db20oFlWQIMEdRSJSc93J","type":"Entry","createdAt":"2019-10-15T07:49:47.865Z","updatedAt":"2019-12-20T14:41:08.144Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Privacy_Policy-content"},"title":{"en-US":"Privacy Policy"},"description":{"en-US":"## PRN LLC privacy statement\\n### Privacy statement details\\nPRN LLC is committed to protecting your privacy and any personal information you share with us. As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to PRN LLC.\\n\\n## Our website\\n### What personal information do we use?\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\n\\n- __Identity information__ includes first name and last name.\\n- __Contact information__ includes email address, telephone number and country of residence.\\n- __Technical information__ includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access prn.com.\\n- Our website uses __cookies that collect personal information__. You can read about what they are and how we use them in our cookie statement below.\\n- Our website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you.\\n\\n### __For what purpose do we use your personal information?__\\nTo carry out various services and tasks we process your personal information for these purposes:\\n\\n- __Cookies__ are pieces of personal information used to provide you with the best possible browsing experience.\\n- __Contact form__ is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a PRN LLC representative reach out via the information provided.\\n\\n### __With whom do we share this information?__\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient’s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n### __How long do we store your information?__\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n### __How do we protect your information?__\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers that are managed by PRN LLC and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n### __What are your rights?__\\n__Request access__ to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\n__Request correction__ of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\n__Request erasure __of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\n__Object to processing__ of your personal data, where PRN LLC feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\n__Request restriction of processing__ of your personal data. This enables you to ask us to suspend the processing of your personal data.\\n\\n__Request the transfer__ of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\n__Lodge a complaint__ with your local data protection regulator. Please note, PRN LLC has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n### __Changes to our privacy statement__\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. The latest version of our privacy statement will always be available on our website.\\n\\nThis privacy statement was last updated on 3 July 2018.\\n\\n### __Questions, comment or requests__\\nFor questions, comments and requests regarding this privacy statement and to exercise your rights, contact dataprotection@prn.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3qUw1eH84lyia2OHrZ28r8","type":"Entry","createdAt":"2019-10-22T09:18:11.404Z","updatedAt":"2019-12-20T14:37:42.064Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Walkbase_Resources_Whitepapers"},"title":{"en-US":"WHITEPAPERS"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2I2W1tQ7x0jTmLEkJmL9el"}},{"sys":{"type":"Link","linkType":"Entry","id":"58Jhliy7VzlOYau5p9sLuV"}},{"sys":{"type":"Link","linkType":"Entry","id":"6Ps52ALIZA2v4pD080hSnt"}},{"sys":{"type":"Link","linkType":"Entry","id":"2IbhPrQXLoEympSA435eVo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1MWHg3Vh11b6x0LKy6kVH0","type":"Entry","createdAt":"2019-10-14T10:07:53.522Z","updatedAt":"2019-12-20T13:58:19.137Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Partners_Smart"},"description":{"en-US":"# Smart partnerships\\n\\nOur partners are working with us to deliver the Store of the NOW."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Ibl7YK59nRaBwykFmnfNk","type":"Entry","createdAt":"2019-10-21T13:03:55.931Z","updatedAt":"2019-12-20T12:50:10.028Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Walkbase_Topics_Aboutus_Introduction"},"description":{"en-US":"### At Walkbase, we want to help build the ultimate audience and customer experience.\\n\\nAlmost ten years ago at a university lab, our team aimed to use Wi-Fi to measure people’s indoor location accurately and in real-time. By doing this, we enabled a legion of new services to make our everyday lives more convenient.\\n\\nAlong the way, we realized how brick-and-mortar venues such as retail stores, restaurants and airports have many experience aspects that cannot be reproduced or found online — human interaction, concierge-level service, touch and feel, immediate delivery and creating memorable, entertaining experiences.\\n\\nNow, as part of the STRATACACHE family of digital media/marketing technology companies, we’re inspiring transformation by marrying our deep insights with powerful, interactive digital solutions that reinvent the retail and entertain space.\\n\\nInterested in seeing Walkbase in action? Visit the STRATACACHE event page to find out what trade shows and events our tech will be gathering and displaying booth interactions in real time!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2T5KC2ssthk8VoGimow8jT","type":"Entry","createdAt":"2019-10-14T09:13:19.570Z","updatedAt":"2019-12-20T10:31:51.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Retailers_capabilities"},"title":{"en-US":"End-to-end capabilities"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3f0QbrTaAa2u5oNAMQrw3f"}}},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3vnGt5HtBUchUAD002pM4w"}},{"sys":{"type":"Link","linkType":"Entry","id":"6oWomO4batWql90XIdVkJg"}},{"sys":{"type":"Link","linkType":"Entry","id":"1vvuFIO42n1oaYIjBqICSu"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Aa1kQoEb9zRKS3hMTxjnv","type":"Entry","createdAt":"2019-10-14T09:53:15.110Z","updatedAt":"2019-12-20T10:26:05.488Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Retailers_Network"},"description":{"en-US":"# Network operations\\n\\nWe deploy sophisticated in-store networks and keep them up and running. 44,000+ screens and 15,000+ retail locations—each synced and optimized 24/7. Our engineers, field services and advanced support teams make it look easy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ihpqR2QCtPBilrfo929Nu","type":"Entry","createdAt":"2019-10-14T09:19:51.115Z","updatedAt":"2019-12-20T10:25:53.569Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Retailers_Shopper"},"description":{"en-US":"# Shopper technology & insights\\n\\nThe physical store is evolving fast and our cloud-based shopper solutions are repaving the path to purchase. 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We collect and process data on our customer’s behalf to provide them with a better understanding of the visitors in their physical locations. In most cases, for the purpose of data protection law our customer will be the data controller and we are the processor. If you are unsure, you are welcome to contact us and we will help as best we can or direct you to the controller.\\n\\n### What information do we collect?\\nWalkbase collects location data and footfall. The location data consists of an identifier, timestamp and location.\\n\\n*IDENTIFIER*\\n\\nAn anonymized identifier derived from the MAC address of the wireless device.\\n\\n*TIMESTAMP*\\n\\nThe time and date when the wireless device was observed.\\n\\n*LOCATION*\\n\\nA location context of when the wireless device when it was active. For example “Store A” or “Section B in Store A”.\\n\\n*FOOTFALL*\\n\\nA simple count of how many people have entered the site, as measured by sensors at the sites entrances.\\n\\n### What information do we process?\\nTo collect the above described data, we process and aggregate the following data without storing it.\\n\\n*MAC ADDRESS*\\nWe generate an anonymized identifier from the MAC address of wireless devices, collected from either a Wi-Fi or Bluetooth device. The original MAC address is discarded after the anonymized identifier is generated and only the anonymized identifier is stored. The anonymisation process is a one way process and converts the identifier from a unique one to a non-unique one which cannot be reversed to the original MAC.\\n\\n### How do we protect the data?\\nWe have designed our systems to keep as little information as possible and we always store it on encrypted storage with limited access. All communication is done using encrypted channels. We use our private hardware and all access and activity on them is logged and audited.\\n\\n### How will we use the data?\\nWe use the data to provide aggregated reports of the movement and behavior of the wireless devices. These reports are in the form of 15 devices was seen in Location A between time X and Y, 7 of these has been seen at least once during the last month. We will not try to identify individual devices or persons, nor provide the ability to do so to any of our customers. We do not provide details about individual for less than 5 devices at any time.\\n\\n### How long do we store data?\\nThe duration depends on what type of information it concerns. We don’t store data longer than necessary and irreversibly delete it when we have produced the aggregated statistics. We only store the aggregated statistics while we have a business relation with the owner of the data.\\n\\n*MAC ADDRESS*\\n\\nThe original MAC address is only kept a very short while, generally less than 60 seconds, before being anonymized. An exception to this is that in the case of an opt-out, then the opt-out is stored indefinitely. In this case we do not store any location information about the opted-out MAC address only the timestamp of when it was opted out.\\n\\n*ANONYMIZED LOCATION DATA*\\n\\nThe anonymized data is stored at most for as long as we have an active contract with the customer. In some cases, depending on the agreement with the customer it might be stored for a shorter time, refer to the data policy of the customer for which we process data.\\n\\n### How can I remove data collected about me?\\nIt is not possible to retroactively remove aggregated data for any device (individual) as we don’t store a link between the original and the anonymized identifier. You can opt-out from any further processing by going to http://www.privacysig.org/opt-out which will prevent any further collection of data from the opted-out device.\\n\\n### Is the data sold or transferred to a third party?\\nNo. While we regularly share aggregated data with our customers we do not share any of the data described above unless legally required.\\n\\n### Can I get a copy of my data?\\nIt is not possible to request a copy of your data. We do not store any identifying data and have no way of figuring out what data belongs to you.\\n\\n### Contact details\\nPlease contact us if you have any questions at privacy@walkbase.com\\n\\n*Last updated 23rd of May 2018*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"539bBG7SEMaUHv8RtNfIPY","type":"Entry","createdAt":"2019-10-21T12:50:24.285Z","updatedAt":"2019-12-19T15:13:03.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Walkbase_Topics_Privacy_Whatdoes"},"title":{"en-US":"What does Walkbase do?"},"description":{"en-US":"\\n### What does Walkbase do?\\n\\nWe provide services to other companies in order to help them understand and interact with their visitors. 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We’ve received your request and we will get in touch soon. In the meantime, these links and resources might be of interest:\\n\\n[Markets](https://www.prnhealth.com/en/markets/ \\"Markets\\")\\n[Our Work](https://www.prnhealth.com/en/our-work/ \\"Our Work\\")\\n[About Us](https://www.prnhealth.com/en/about-us/ \\"About Us\\")\\n[Contact Us](https://www.prnhealth.com/en/contact/ \\"Contact Us\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"cCmmkYjOE56Nn8iuQbBRu","type":"Entry","createdAt":"2019-11-18T14:49:20.729Z","updatedAt":"2019-12-13T10:35:02.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Page Not Found"},"elementType":{"en-US":"page-header"},"description":{"en-US":"404\\n\\nPage Not Found\\nOops! We\'re sorry, the page you requested cannot be found. One of these links may be helpful:\\n\\n\\n[Markets](https://www.prnhealth.com/en/markets/ \\"Markets\\")\\n[Our Work](https://www.prnhealth.com/en/our-work/ \\"Our Work\\")\\n[About Us](https://www.prnhealth.com/en/about-us/ \\"About Us\\")\\n[Contact Us](https://www.prnhealth.com/en/contact/ \\"Contact Us\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6nlWxm51uCgOGuRfGmQAjB","type":"Entry","createdAt":"2019-10-08T15:29:06.389Z","updatedAt":"2019-12-12T13:30:05.707Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Banking_Customer"},"title":{"en-US":"Customer Study Infographics"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4qt5R1FPNS5IrwC5jNdIH7"}}},"description":{"en-US":"## Customer Study Infographics\\nOur retail bank research study, conducted by LEWIS, a global integrated communications agency, surveyed 10,512 banking customers. The online survey included over 50 questions from 39 of the largest financial institutions across North America and Europe. 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By leveraging the ActiVia for Media digital signage software, all content and communications can be centrally managed and pushed to all displays or specific locations across your network.\\n\\n- Centrally manages all facility or district communications\\n- Instantly updates students on class cancellations and other announcements\\n- Instructs the campus during emergency situations and evacuation plans\\n- Broadcasts announcements from school administrators\\n- Enhances teachers’ instructional content\\n- Aligns with environmental initiatives by reducing paper, ink and plastic waste\\n- Promotes extra-curricular activities"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Uvly2wgwUEvM150GSUM16","type":"Entry","createdAt":"2019-10-09T12:39:26.390Z","updatedAt":"2019-12-03T17:23:08.872Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Tradeshows_Description"},"elementType":{"en-US":"section-markup"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3hRJxNzyG3aZqwl8vAgbHq"}}},"description":{"en-US":"\\n## Digital Signage\\nWith large format displays placed throughout your venue, event organizers can broadcast relevant guest information, news, schedules, weather information, and promotional messaging.\\n\\n## Wayfinding\\nNavigating the large convention centers can be overwhelming for event attendees. With strategically placed static or interactive digital screens and kiosks, event organizers can display event calendars, floor maps, local attractions, area hotels and restaurants, in a easy to access manner.\\n\\n## Content Acceleration\\nThe Content Acceleration Engine was created specifically for large venues, tradeshows, exhibit halls and events. Our engines significantly reduce network performance challenges by decreasing the overall volume of content moving over the network. We identify, prepopulate and store frequently requested media and content, eliminating the need to repeatedly transmit the same information over and over again, which can severely slow down your network. By minimizing access times, alleviating network congestion and reducing bandwidth usage, STRATACACHE can save event organizers real money. Easily measure and evaluate the content acceleration engine performance by generating real time reports including bandwidth usage, most trafficked sites, cache hit rate and usage, user data and site behavior."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"28ZUrp2yljuM7DEOtOaCsa","type":"Entry","createdAt":"2019-10-09T12:41:15.663Z","updatedAt":"2019-12-03T17:22:30.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Tradeshows_Intro"},"elementType":{"en-US":"section-markup-media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"73Tjc2uixP5LiueKaOvnbI"}}},"description":{"en-US":"\\nWith dynamic displays, video walls and digital navigation tools, event organizers and convention centers can effectively promote their activities, meetings, conferences, and shows with visually engaging content. A fully integrated approach, STRATACACHE offers hardware, software, support services, managed services, content creation and monetization of your screens. Beyond visual communication tools, today’s event organizers are faced with providing efficient internet access to thousands of attendees, creating big challenges for network bandwidth. With our Content Acceleration Engine, thousands of attendees can experience an improved Web browsing experience by alleviating congestion and network load. Find out how STRATACACHE can help you promote events effectively with our digital signage solutions."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"jntxniccw68Kzhks6RZEv","type":"Entry","createdAt":"2019-12-03T17:21:18.341Z","updatedAt":"2019-12-03T17:21:18.341Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Events_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Event and Convention Center Digital Signage"},"subtitle":{"en-US":"Enhance your event experience with engaging visual content."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"48rsqBuMBwtbNgZblvyu34"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"57Qxefj5vVVYiE9jcUbi3w","type":"Entry","createdAt":"2019-10-09T13:40:57.547Z","updatedAt":"2019-12-03T16:56:55.002Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Gaming_Casinos_In-Store"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"\\n## In-Store Visual Communication\\nUsing digital displays, tablets and kiosks, retailers can display up-to-date jackpot values and draw times, advertise the latest instant tickets and share up-to-date, local winner data for increased impulse purchases at point of sale or throughout the store. For casinos, deployment of a digital signage system helps drive traffic and builds excitement on the gaming floor and in the bars.\\n\\n## Video Wall\\nTransform your gaming environment with Advanced 4K Video Walls. Lotteries and brands can captivate consumers with more rich and powerful in-store digital experiences. With no limitations on shape or size, retailers or casinos can create maximum visual impact using dynamic or gestural walls that allow for a more compelling guest experience. Installing a high definition Video Wall leads to longer consumer dwell times and elevates the perception of your brand.\\n\\n## Jackpot Signs\\nWirelessly-updated jackpot signs can be hung in windows or at point of sale to grab consumer attention and attract players by displaying games and associated jackpot values. Smaller format jackpot signs can also be integrated into other display or merchandiser already located in the store.\\n\\n## Playstations\\nRetailer playstations and ticket kiosks can be greatly enhanced by the addition of digital signage. Small or mid-sized networked digital LCD screens can be incorporated into new playstations or added to existing ones.\\n\\n## Wayfinding\\nSTRATACACHE helps improve guest satisfaction by providing relevant and timely information using kiosks and interactive screens to direct casino guests through the resort to their favorite games, or to a meeting or event. Play information, wayfinding, and/or a virtual concierge are all designed to make the player’s experience smooth and seamless while navigating the casino floor.\\n\\n## Content Acceleration\\nWhen employees download and access large video files, your network can become bombarded, slowing applications down. With STRATACACHE Enterprise Video Caching, frequently accessed training videos are stored locally for future retrieval so subsequent requests are served faster, directly from your network. This helps you minimize response time and improve overall network performance. Using a Web-based management system, you can monitor and track activity for each specific hotel. Make your resort or lottery network function to its fullest capacity with STRATACACHE Enterprise Video Caching.\\n\\n## IPTV\\nSTRATACACHE’s IPTV combines digital signage and live stream TV in one. Spotlight games, scores and live events while creating a fully branded experience for your guests. IP Video can drive engagement with employees by helping you communicate sales and product training to employees across your enterprise, or share CEO spotlights and special events with guests and customers using interactive distance learning or live and on-demand video.\\n\\n## Content Distribution\\nDelivering heavy, time-sensitive media to various hotels and casinos can be a daunting task. With STRATACACHE Content and Media Distribution, you can send any digital content, regardless of file size, to thousands of hotels simultaneously from one central location. Reduce time and costs by distributing large media files over your network, instead of express mailing thousands of CDs or DVDs. Using a web-based management system, it’s effortless to schedule and confirm delivery for each specific hotel. If data is lost during transmission, it’s automatically identified and resent."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6lJe1SvUP01YdvPvAskENr","type":"Entry","createdAt":"2019-10-09T13:21:07.304Z","updatedAt":"2019-12-03T16:56:11.673Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Gaming_Lotteries"},"elementType":{"en-US":"section-markup-video"},"description":{"en-US":"\\nLotteries and gaming are all about creating engagement with consumers – Carmanah Signs helps Lotteries and Casinos engage their players by designing and supplying digital signage networks, interactive experiences and value-added LED signs. With heightened customer expectations and fierce competition, the gaming industry is turning to digital media to transition one-time guests into loyal, long-term customers. As technology continues to evolve, digital signage plays an integral role in creating a unique, unforgettable player experience. Don’t let a poor buying experience undermine your engagement efforts.\\n\\n- Increased Conversion Rates\\n- Increased Customer Traffic\\n- Increased Sales of Other Products\\n- Increased Customer Loyalty"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"33RG9qQ28wNfulmWdPHUMn"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5mAy6Z5OAsrP0SoL31VQZJ","type":"Entry","createdAt":"2019-10-09T09:48:23.499Z","updatedAt":"2019-12-03T16:44:09.543Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Corporate_Pictures"},"elementType":{"en-US":"section-images-row"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"SaOi8p7RZnbqrhqnugTHe"}},{"sys":{"type":"Link","linkType":"Entry","id":"2Nu1ZcrB7vuXFIdxzdDV7z"}},{"sys":{"type":"Link","linkType":"Entry","id":"14MPZXXyjygdmdLYaIrZOE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7q7CERDxJmTaYKyD4QIm5Z","type":"Entry","createdAt":"2019-10-09T09:50:24.329Z","updatedAt":"2019-12-03T16:41:06.213Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Corporate_Visual"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"\\n## Visual Corporate Communication\\nThrough strategically placed digital signage, STRATACACHE helps companies deliver mission-critical information, upcoming organizational gatherings or daypart specific messaging to support company-wide communication. Using tablets or large format screens companies can create interactive backroom bulletin boards or message centers motivating employees to engage, embrace and elevate their relationship with the corporation.\\n\\n## E-Learning\\nWhile e-learning courses are effective for employees, managing and maintaining learning management systems (LMS) can prove challenging for system administrators. With the expectation of being able to access online training videos anytime, anywhere on any device, delivering or streaming these large files can cause major connectivity issues leading to frustration and loss of training effectiveness. STRATACACHE Content Acceleration Engines can efficiently manage and accelerate enterprise video performance without the hassle of bogging down your network.\\n\\n## Wayfinding\\nOur interactive kiosks, displays and mobile applications allow companies and corporate campuses to quickly and easily direction people to their desired locations while allowing visitors to engage and connect with your company and brand.\\n\\n## Employee Recognition\\nAs most companies know, the act of recognizing employees leads to higher productivity across the organization. For effective, impactful employee recognition programs, start with digital signage. With strategically placed screens in common areas across your facility, digital displays allow companies to recognize employees and celebrate milestones in a timely, relevant fashion leading to increased morale and employee satisfaction."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aCBl8wVM3TKFnEAK04lMr","type":"Entry","createdAt":"2019-10-09T09:17:55.422Z","updatedAt":"2019-12-03T16:38:44.653Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Corporate_Did"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"Did you know that with every 1% increase in employee engagement, companies can see 0.6% growth in sales? Providing employees with an effective communication outlet is an important factor when establishing a successful internal communication channel. From small organizations to large organizations, it’s critical to provide employees the necessary information need to build communication internally.\\n\\nWith digital signage, building internal communications is an effective, yet quick and reliable platform that provides direct access to every employee—regardless of whether employees are at corporate headquarters, or in the break room at a remote office. From delivering upcoming community events, to mission-critical information—digital signage helps to align messaging and engage employees.\\n\\nFour fundamental benefits that with a digital signage platform an organization can profoundly strengthen:\\n\\n- Employee Engagement\\n- Internal Brand\\n- Informed Employee Voice\\n- Employee Activism\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"014LafpCJ8Ow0SxMk4dPPu","type":"Entry","createdAt":"2019-12-03T16:38:20.597Z","updatedAt":"2019-12-03T16:38:20.597Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_CorpComm_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Corporate Communications Digital Signage"},"subtitle":{"en-US":"The magic formula for company success and employee engagement."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"xr2Iej52pxZhReT9QLUIY"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2a8hbjfcOoGlPvTydlcPoP","type":"Entry","createdAt":"2019-10-09T08:36:19.176Z","updatedAt":"2019-12-03T16:15:44.400Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Stadiums_Menu_Pictures"},"elementType":{"en-US":"section-images-row"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1uh8GvaEXjG4ax6BudtODK"}},{"sys":{"type":"Link","linkType":"Entry","id":"PGqbjHBBAW66kxwvdjhZl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7zRXAjRIChCEg5TrQDgaax","type":"Entry","createdAt":"2019-10-09T08:42:17.239Z","updatedAt":"2019-12-03T16:04:10.504Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Stadiums_IPTV"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"\\n## IPTV Custom Experiences\\nSTRATACACHE’s IPTV supports a live stream and can display games, scores or information on custom tickers anywhere on the screen. Fully customizable for themed or branded experiences in luxury boxes and specialty seating areas, providing premium interactivity and multi-sourced game programming.\\n\\n## Content and Media Acceleration\\nWith over 60,000 people trying to connect at once, huge traffic spikes can cripple your network and decrease the fan experience. STRATACACHE manages the sudden surges in activity through content acceleration and caching technologies. Guests can easily interact online from within the stadium for score updates, in-app content or mobile video.\\n\\n## Dynamic Menu Boards\\nDid you know that fans typically purchase video-featured items at three times the normal rate? STRATACACHE’s dynamic menu boards drive sales, spotlight promotional items and engage customers at the point of purchase.\\n\\n## Wayfinding\\nMore than just a map, STRATACACHE enables you to connect with visitors using interactive touch screens and assigned signage to inform and influence fans. Mobile or static, easily deliver targeted messaging to drive your audience to key locations through the venue."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4tv9GJZLeO603lcWprLlKG","type":"Entry","createdAt":"2019-10-08T11:46:58.959Z","updatedAt":"2019-12-03T12:42:51.653Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_Emerging_Technology"},"title":{"en-US":"Emerging Technology"},"description":{"en-US":"https://youtu.be/5P2ceH_yyxo"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"Jn6xjCqjZUX2bjMPWKtm7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Jw9mzhXD6a7h4NXPzkhrr","type":"Entry","createdAt":"2019-10-08T11:45:20.697Z","updatedAt":"2019-12-03T12:41:32.855Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_Customer_Loyality"},"title":{"en-US":"Customer Loyality"},"description":{"en-US":"https://youtu.be/r1uuQOv4TBk"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3ZcSSdNwcjWBEqxZC5KRT2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XbNVrDq2CafHX1jeFTQO4","type":"Entry","createdAt":"2019-10-08T11:46:31.546Z","updatedAt":"2019-12-03T12:40:04.662Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_Service_Automation"},"title":{"en-US":"Service Automation"},"description":{"en-US":"https://youtu.be/wKTErSfJ680"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3n12ic2BN3Xa7TpgFPm1d2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"c5Sar4AhvrrUtAbdVzkD5","type":"Entry","createdAt":"2019-10-08T11:44:50.902Z","updatedAt":"2019-12-03T12:39:06.230Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Markets_Retail_Assisted_Selling"},"title":{"en-US":"Assisted Selling"},"description":{"en-US":"https://youtu.be/qd9NYVT6ETg"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"srGXJXjV9l4NhuW6G4B3q"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3209ZKRAnTy1TksdPVz7MZ","type":"Entry","createdAt":"2019-10-08T13:13:51.429Z","updatedAt":"2019-12-03T12:11:19.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Adobe_TrevorWhitney"},"description":{"en-US":"__“SuperLumin helps us conserve event bandwidth, giving us head room to be prepared for unexpected peaks in usage.”__\\n\\n*-Trevor Whitney, IT Event Technical Services Lead for Adobe*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WhMtaq0BgE7aCPxf2lnGh","type":"Entry","createdAt":"2019-10-08T13:00:55.761Z","updatedAt":"2019-12-03T11:46:37.214Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_AT&T_Outcome"},"title":{"en-US":"Outcome"},"description":{"en-US":"On an incredibly tight schedule, AT&T deployed 2,120 digital signs in 1,840 stores. Each digital signage kiosk attracts in-store customers to a promotional area, highlights the product, visually communicates key features and boosts product sales. The kiosk includes display products, allowing customers to touch, feel, and test drive the product while being dazzled by promotional video.\\n\\nSTRATACACHE’s digital signage software solution, ActiVia for Media, creates playlists, schedules and distributes dynamic content across the network, and monitors and reports on all players within the network. STRATACACHE’s engineering resources facilitated a smooth launch and helped AT&T effectively deploy the solution. Since ActiVia is device and platform agnostic, AT&T did not have to make accommodations dependent upon each store’s media player and operating system."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4aUL8l3Soj9ozRALoAZ1GI","type":"Entry","createdAt":"2019-10-08T13:00:39.125Z","updatedAt":"2019-12-03T11:46:31.673Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_AT&T_Solution"},"title":{"en-US":"Solution"},"description":{"en-US":"AT&T’s strategy was to leverage an extensive digital signage network utilizing STRATACACHE’s ActiVia for Media digital signage software to power the network and deploy a kiosk in every AT&T retail store. Each kiosk would include a self-promoting product feature review to entertain and inform customers even when store associates were busy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4R5U6fZdCe5G5aWQ1F6Uzd","type":"Entry","createdAt":"2019-10-08T13:00:25.851Z","updatedAt":"2019-12-03T11:46:25.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_AT&T_Challenge"},"title":{"en-US":"Challenge"},"description":{"en-US":"With the imminent release of the most highly anticipated tech product of the year, AT&T needed to create an appropriately positioned, high-impact, in-store promotional campaign to optimize the customer experience and influence buying behavior at the point-of-purchase."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"WmqFGAmWRu8DS1wnX5Oi1","type":"Entry","createdAt":"2019-10-22T10:00:58.577Z","updatedAt":"2019-12-03T11:46:07.419Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Luxottica_Outcome"},"title":{"en-US":"Outcome"},"description":{"en-US":"Alleviating network consumption and enhancing the application browsing experience, the STRATACACHE Retail Proxy allowed Luxottica to deliver rich, engaging content at a much faster speed. With the Retail Proxy installed, content response time on the tablet was minimized to a mere 1-3 seconds, compared to the initial 30-90 seconds of buffering customers once encountered. By deploying the Retail Proxy, Luxottica was able to accomplish the customer experience they’d always envisioned. Customers no longer leave frustrated, and the need to showroom is eliminated. With much anticipated success, Luxottica intends to deploy Retail Proxies in all 7,500 of its retail stores."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7sX417rqTkHTCalQ5NzANU","type":"Entry","createdAt":"2019-10-22T10:00:03.976Z","updatedAt":"2019-12-03T11:46:01.803Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Luxottica_Solution"},"title":{"en-US":"Solution"},"description":{"en-US":"With the need to enhance the tablet application’s performance, Luxottica turned to STRATACACHE to install its Retail Proxy solution. The Retail Proxy provides local storage of remote web or mobile content, applications, training materials, or media files. In a retail environment, small proxy appliances are placed in stores and automatically programmed to cache frequently used content accessed by consumers and store associates. Caching is extremely important because it allows retailers and brands to offer consumers highly compelling, rich-media experiences in- store (on tablets, Smartphones, digital signs, kiosks, etc.) without clogging up the network uplink to headquarters. Caching unlocks the ability to deliver cool apps to consumers in-store without spending a fortune on bandwidth.\\n\\nViewed as an integral part of the core infrastructure, Luxottica deployed one Retail Proxy per location, in addition to a parent proxy at its headquarters. STRATACACHE prepopulates and configures content on the Retail Proxy, so once it reaches the store, it is ready for use. The parent proxy is looped to the 3,100 Retail Proxies at the store locations, so any content that hasn’t been cached locally goes through the parent proxy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"V3BISZWCggjZfo0PcXfqJ","type":"Entry","createdAt":"2019-10-22T09:59:20.656Z","updatedAt":"2019-12-03T11:45:56.122Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Luxottica_Challenge"},"title":{"en-US":"Challenge"},"description":{"en-US":"With the implementation of tablets in 3,100 stores, Luxottica’s network wasn’t prepared for the bandwidth constraints it was about to endure. When accessed by thousands of customers simultaneously, the rich-media product catalogs on the tablets left consumers waiting…and waiting. Oftentimes, products would take 30-90 seconds to load—leaving consumers frustrated and walking out empty-handed. While the company’s initial tablet strategy was in place, Luxottica soon realized the solution wasn’t creating the experience they’d envisioned. Luxottica needed a solution that would allow consumers to browse product catalogs without slow, unreliable connectivity."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"789aptKYwdun0EFly6eAwg","type":"Entry","createdAt":"2019-10-08T13:10:52.678Z","updatedAt":"2019-12-03T11:45:28.947Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Adobe_Outcome"},"title":{"en-US":"Outcome"},"description":{"en-US":"By minimizing access times, alleviating network congestion and reducing bandwidth usage, Adobe was able to save tens of thousands of dollars. Additionally, the Event Cache Engine provided valuable data including the most trafficked sites, user data, site behavior and time on site.\\n\\nAdobe and SuperLumin will continue their partnership by expanding into Live Streaming Optimization at future Adobe events."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3dgA482YBhexajcReFbcyv","type":"Entry","createdAt":"2019-10-08T13:10:28.900Z","updatedAt":"2019-12-03T11:45:23.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Adobe_Solution"},"title":{"en-US":"Solution"},"description":{"en-US":"The SuperLumin Event Cache Engine was created specifically for large venues, tradeshows, exhibit halls and events. Our engines significantly reduce network performance challenges by decreasing the overall volume of content moving over the network. We identify, prepopulate and store frequently requested media and content eliminating the need to repeatedly transmit the same information over and over again which can severely slow down your network.\\n\\nWith over 7,000 attendees at Adobe Summit and a large iOS update scheduled for release at the same time, Adobe knew it would have challenges supporting the media labs, sessions and attendees. By placing the Event Cache Engine inside the venue during the event and prepopulating the iOS update, Adobe was able to eliminate network congestion and drive bandwidth savings all while improving the attendee’s internet experience. By conserving bandwidth Adobe was well prepared for any unexpected peaks in usage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2gx02ztEErd6ZCrF2LmWA4","type":"Entry","createdAt":"2019-10-08T13:10:11.792Z","updatedAt":"2019-12-03T11:45:16.196Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Casestudies_Adobe_Challenge"},"title":{"en-US":"Challenge"},"description":{"en-US":"The demand for fast, reliable internet supporting attendees across a multitude of mobile and static devices has caused network usage to soar, costs skyrocketing and user experience to degrade.\\n\\nAdobe needed to find a cost effective solution to support event labs, media downloading and software updates all while providing attendees with a rich user 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A partnership with STRATACACHE for your outdoor digital signage needs – whether it be QSR, retail, finance or beyond – means confident deployment and network management, at scale, regardless of your project’s complexity or size. Discuss your outdoor digital display needs with us today, and we can create a custom solution for your business."},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7huxeBmAgYj31ADwuYdp5Y"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3aJdpmgOBnifyayolBIUz1","type":"Entry","createdAt":"2019-10-08T11:47:04.730Z","updatedAt":"2019-11-28T13:11:11.852Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Outdoordigitaldisplays_Usps"},"elementType":{"en-US":"features"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4cIcMF1DayXgorCIAjaw1C"}},{"sys":{"type":"Link","linkType":"Entry","id":"5rV1umHFe6AnmEv6cRWn4R"}},{"sys":{"type":"Link","linkType":"Entry","id":"6DDUnHs02dqyaCjYdRZ3Iv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DDUnHs02dqyaCjYdRZ3Iv","type":"Entry","createdAt":"2019-10-08T11:44:12.211Z","updatedAt":"2019-11-28T13:11:05.422Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Sensor-rich"},"title":{"en-US":"Sensor-rich design for smarter signage and predictive monitoring"},"description":{"en-US":"Integrated hardware and software provides streamlined content management with remote monitoring and control 24/7, making it easy to remotely reboot a media player or troubleshoot. 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A brightness of 3,000 nits and vandal resistant tempered glass deliver maximum visibility even in direct sunlight through polarized sunglasses. "},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"27WqfWBc3PiUTSzHfjN03i"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cIcMF1DayXgorCIAjaw1C","type":"Entry","createdAt":"2019-10-08T11:32:41.809Z","updatedAt":"2019-11-28T13:09:52.276Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Outdoordigitaldisplays_Modulardesign"},"title":{"en-US":"Modular design for 100% in-field servicing"},"description":{"en-US":"High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and are designed for an on-site refresh of key components at 5 to 7 years. 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Om te bepalen welke cookies op uw computer worden geplaatst, moet u uw browserinstellingen aanpassen.\\n\\nU kunt al uw cookie-instellingen aanpassen door naar de tabbladen aan de linkerkant te gaan."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"62ZvCmnw71PyDULuN0VClH","type":"Entry","createdAt":"2019-11-26T15:11:19.481Z","updatedAt":"2019-11-26T15:11:19.481Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-preference-SignChannel"},"title":{"en-US":"Preference","nl":"Voorkeurs Cookies"},"description":{"en-US":"Preference cookies enable our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.","nl":"Voorkeurs Cookies zorgt ervoor dat onze website kan onthouden wat uw voorkeuren zijn. Bijvoorbeeld uw taal selectie, hoe u wilt dat de website er uitziet of hoe de website zich gedraagt. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1cxMtYOLs8FcvUF7nWefSU","type":"Entry","createdAt":"2019-11-26T15:11:10.207Z","updatedAt":"2019-11-26T15:11:10.207Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-necessary-SignChannel"},"title":{"en-US":"Strictly Necessary Cookies","nl":"Noodzakelijke cookies"},"description":{"en-US":"Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.","nl":"Noodzakelijke cookies helpen onze website toonbaar te maken aan u. Het gaat hierbij om functies als pagina navigatie, en toegang tot beveiligde gedeeltes van de website. Zonder deze cookies kan onze website niet functioneren op uw laptop / telefoon / tablet."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5vazih0kFjLM4XF0DUG6TI","type":"Entry","createdAt":"2019-11-26T15:10:58.853Z","updatedAt":"2019-11-26T15:10:58.853Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-marketing-SignChannel"},"title":{"en-US":"Marketing & Third party","nl":"Marketing & Cookies van derde partijen"},"description":{"en-US":"Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by SignChannel or third parties.","nl":"Marketing cookies worden gebruikt om gebruikers te volgen tussen verschillende websites. Hiermee kunnen we advertenties tonen die relevant zijn voor u. Hierdoor zijn de mogelijk getoonde advertenties interessanter voor adverteerders. Deze cookies kunnen worden geplaats door Scala en door derde partijen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"48unc0AWx4ve0ZI2T9fUUV","type":"Entry","createdAt":"2019-11-26T15:10:38.335Z","updatedAt":"2019-11-26T15:10:38.335Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-SignChannel"},"title":{"en-US":"We use cookies.","nl":"Wij maken gebruik van cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. With your permission, we also use marketing cookies to display more relevant ads about Scala to you on other sites.","nl":"Om jouw bezoek aan onze website nóg makkelijker en persoonlijker te maken zetten we cookies (en daarmee vergelijkbare technieken) in. Met deze cookies kunnen wij en derde partijen informatie over jou verzamelen en jouw internetgedrag binnen (en mogelijk ook buiten) onze website volgen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"524vaqlPZ9AO2nXIwvyziF","type":"Entry","createdAt":"2019-10-08T14:07:26.350Z","updatedAt":"2019-11-26T13:57:39.006Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_SupportServices_Smartservice"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"zTcTNWGWjRD7v2RHOue1v"}},{"sys":{"type":"Link","linkType":"Entry","id":"5XBvkSM0ts6HDeO5Wv8tE5"}},{"sys":{"type":"Link","linkType":"Entry","id":"XTVbXOsREMJ0JUWlXcvLs"}},{"sys":{"type":"Link","linkType":"Entry","id":"3c57vXopu9VXlJGF9BRoCy"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5swc8UzZ5PnSr2cbXECub6","type":"Entry","createdAt":"2019-10-08T14:04:47.102Z","updatedAt":"2019-11-26T13:56:12.677Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_SupportServices_Implementation"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"## Implementation\\n\\nKick off your digital signage project with reliable implementation. Our dependable digital signage installation teams include highly-trained general contractors and A/V and IT digital signage specialists."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7FxnLmMopOoCMVw0iHmxUc","type":"Entry","createdAt":"2019-10-08T14:03:41.095Z","updatedAt":"2019-11-26T13:55:50.181Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_SupportServices_Remote"},"elementType":{"en-US":"section-markup-media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Panvxs5Jostx5vHqBLKmn"}}},"description":{"en-US":"## Remote Monitoring and Network Operations Center\\n\\nEngage us to continually monitor your digital signage solutions. All potential problems are flagged, our team is alerted, and the issue is prevented or fixed before it has a chance to affect your business. STRATACACHE can increase your efficiency through remote monitoring and network operations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ayRzGPkHv64JgZOQYjBP5","type":"Entry","createdAt":"2019-11-26T13:54:52.018Z","updatedAt":"2019-11-26T13:54:52.018Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_SupportServices_Headline"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# Access the global STRATACACHE support network to manage your digital signage experiences and improve the efficiency of your program."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ayfdGV5iSCeAbaBnO4atL","type":"Entry","createdAt":"2019-11-26T13:54:05.159Z","updatedAt":"2019-11-26T13:54:05.159Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_SupportServices_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Support Services"},"subtitle":{"en-US":"Make STRATACACHE an extension of your team"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2MKYuiwFYN4JxbJGhdySNj"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UD3ly8eE8GSoRDsMnUqDV","type":"Entry","createdAt":"2019-11-26T13:35:11.912Z","updatedAt":"2019-11-26T13:35:11.912Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Features"},"elementType":{"en-US":"features"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"12btRVEBdRtJZWU9J045WH"}},{"sys":{"type":"Link","linkType":"Entry","id":"5W4IxjvVaKoGkGlFoJFdQv"}},{"sys":{"type":"Link","linkType":"Entry","id":"4BbtoXTK4NmvEbVrQHGIGK"}},{"sys":{"type":"Link","linkType":"Entry","id":"7900g8UZya4qHJowqXcaM7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DURHIHE7iWOGVzuMzARaN","type":"Entry","createdAt":"2019-11-26T13:23:55.821Z","updatedAt":"2019-11-26T13:23:55.821Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_Page_Header"},"elementType":{"en-US":"page-header"},"title":{"en-US":"You don’t need a sign, you need a solution"},"subtitle":{"en-US":"Digital solutions to power customer engagement"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4pXyVzoRSl1AQZlIYLAtqg"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aEkr8Fvf2vTF3GNXvjui5","type":"Entry","createdAt":"2019-10-08T14:36:29.501Z","updatedAt":"2019-11-26T13:23:11.742Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Professionalservices_Implementation"},"elementType":{"en-US":"section-markup-media"},"title":{"en-US":"Implementation"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7GJnuMd6GsfBW0HbMgRvEA"}}},"description":{"en-US":"## Implementation\\n\\nKick off your digital signage project with reliable implementation. Our dependable digital signage installation teams include highly-trained general contractors and A/V and IT digital signage specialists.\\n\\nHere’s how we help:\\n\\n- On-site and remote support services\\n- Physical mounting and cabling\\n- Networking and Engineering Support\\n- Software and hardware configuration\\n- Equipment staging and installation\\n- Training and certification\\n\\nThrough proper planning and organization, STRATACACHE can give you everything you need to build, deploy and run your digital signage network."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6mb0C8fkvhCl1FZHBxr4f7","type":"Entry","createdAt":"2019-10-08T14:31:06.209Z","updatedAt":"2019-11-26T12:23:16.881Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Professionalservices_Consulting"},"elementType":{"en-US":"section-markup-media"},"title":{"en-US":"Consulting"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1y9srh5etY1BzCIcEoxCr3"}}},"description":{"en-US":"## Consulting\\n\\nAnyone can get tangled up by the complexities of digital signage networks. STRATACACHE is here to simplify it for you. We know the difference a great digital signage experience can make in your business, and we want you to succeed. With consultants around the world, we can provide localized solutions for any environment.\\n\\nIt all starts with a conversation. With consultants around the world, we can provide custom, localized, effective and profitable solutions for any environment. Here’s how we help:\\n\\n- Needs assessment and competitive review\\n- Business requirements and metrics\\n- Site audits and software selection\\n- Content best practices\\n- Quality assurance\\n\\nSTRATACACHE can provide long-term technology solutions that support your business goals."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4DeNWoqT1trhigxoucT5ak","type":"Entry","createdAt":"2019-10-08T14:39:11.983Z","updatedAt":"2019-11-26T12:02:39.637Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Professionalservices_CustomDevelopment"},"elementType":{"en-US":"section-markup"},"title":{"en-US":"Custom Development"},"description":{"en-US":"## Custom Development\\n\\nEdge out the competition. Move your business forward by leveraging our digital development team of experts to program and develop custom applications, software, hardware and third party integration."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3HtkhCDgKzi1X9m8emVsoU","type":"Entry","createdAt":"2019-10-08T14:33:17.021Z","updatedAt":"2019-11-26T11:57:05.680Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Professionalservices_Productmanagement"},"elementType":{"en-US":"section-markup"},"title":{"en-US":"Product Management"},"description":{"en-US":"## Product Management\\n\\nAnyone can get tangled up by the complexities of digital signage networks. STRATACACHE is here to simplify it for you. We know the difference a great digital signage experience can make in your business, and we want you to succeed. With consultants around the world, we can provide localized solutions for any environment.\\n\\nFrom strategy to implementation, STRATACACHE provides you with a dedicated project manager to guide you step by step through the entire process with regular status updates to manage your risks, budget and objectives.\\n\\n### The team of project managers at STRATACACHE can help guide you to success."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3VdKdeHQ24SbbCMUWdTT3m","type":"Entry","createdAt":"2019-11-26T11:10:09.515Z","updatedAt":"2019-11-26T11:17:58.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_ProfessionalServices_Headline"},"elementType":{"en-US":"section-markup"},"description":{"en-US":"# STRATACACHE is a collaborative partner. Team with us to design a comprehensive digital signage plan that drives business."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3u3YtkBdN6XUAF4xdp5n9q","type":"Entry","createdAt":"2019-11-26T10:42:31.959Z","updatedAt":"2019-11-26T11:17:43.716Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_ProfessionalServices_PageHeader"},"elementType":{"en-US":"page-header"},"title":{"en-US":"Professional Services"},"subtitle":{"en-US":"Together, we can create something amazing."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7g1TiJY4x4o6iZgQvt0MW0"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ntMDGH72YrV0rq4IVKyrw","type":"Entry","createdAt":"2019-11-18T10:36:43.021Z","updatedAt":"2019-11-18T10:52:50.368Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-statistics-PRN Health"},"title":{"en-US":"Statistics","nl":"Statistische Cookies"},"description":{"en-US":"Statistical cookies are used to see how users use the website. This information is collected anonymously."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7LdHGHZMnpis0L8iZQyMYH","type":"Entry","createdAt":"2019-11-18T10:37:17.631Z","updatedAt":"2019-11-18T10:52:44.911Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-privacy-PRN Health"},"title":{"en-US":"Privacy Overview","nl":"Privacy Overzicht"},"description":{"en-US":"This site uses some unobtrusive cookies to store information on your computer.\\n\\nCookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Scala website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Scala website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. Ze worden veel gebruikt om websites efficiënt te laten werken en de browse-ervaring te verbeteren. Sommige cookies op de Scala-website zijn essentieel en de site zal zonder hen niet werken zoals verwacht.\\n\\nWe gebruiken ook enkele niet-essentiële cookies om bezoekers anoniem te volgen en om de gebruikerservaring van de site te verbeteren. Als u hier niet blij mee bent, zullen we deze cookies niet instellen, maar enkele leuke functies van de site zijn mogelijk niet beschikbaar.\\n\\nWanneer u de Scala-website bezoekt, verschijnt er een pop-up in uw browser. Om te bepalen welke cookies op uw computer worden geplaatst, moet u uw browserinstellingen aanpassen.\\n\\nU kunt al uw cookie-instellingen aanpassen door naar de tabbladen aan de linkerkant te gaan."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1bEmcd6Efqq3fgA5tRK2Vf","type":"Entry","createdAt":"2019-11-18T10:37:08.889Z","updatedAt":"2019-11-18T10:52:38.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-preference-PRN Health"},"title":{"en-US":"Preference","nl":"Voorkeurs Cookies"},"description":{"en-US":"Preference cookies enable our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.","nl":"Voorkeurs Cookies zorgt ervoor dat onze website kan onthouden wat uw voorkeuren zijn. Bijvoorbeeld uw taal selectie, hoe u wilt dat de website er uitziet of hoe de website zich gedraagt. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ERkH1QppsiV3yfDNXSrmH","type":"Entry","createdAt":"2019-11-18T10:36:24.060Z","updatedAt":"2019-11-18T10:52:30.871Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-necessary-PRN Health"},"title":{"en-US":"Strictly Necessary Cookies","nl":"Noodzakelijke cookies"},"description":{"en-US":"Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.","nl":"Noodzakelijke cookies helpen onze website toonbaar te maken aan u. Het gaat hierbij om functies als pagina navigatie, en toegang tot beveiligde gedeeltes van de website. Zonder deze cookies kan onze website niet functioneren op uw laptop / telefoon / tablet."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5tdKASePFW4yJSwZcp0t74","type":"Entry","createdAt":"2019-11-18T10:36:53.063Z","updatedAt":"2019-11-18T10:52:25.818Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-marketing-PRN Health"},"title":{"en-US":"Marketing & Third party","nl":"Marketing & Cookies van derde partijen"},"description":{"en-US":"Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by Scala or third parties.","nl":"Marketing cookies worden gebruikt om gebruikers te volgen tussen verschillende websites. Hiermee kunnen we advertenties tonen die relevant zijn voor u. Hierdoor zijn de mogelijk getoonde advertenties interessanter voor adverteerders. Deze cookies kunnen worden geplaats door Scala en door derde partijen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3um4rxoJoaP47ST9QjAfSq","type":"Entry","createdAt":"2019-11-18T10:36:35.837Z","updatedAt":"2019-11-18T10:52:17.807Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"cookie-general-PRN Health"},"title":{"en-US":"We use cookies.","nl":"Wij maken gebruik van cookies."},"description":{"en-US":"This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. With your permission, we also use marketing cookies to display more relevant ads about Scala to you on other sites.","nl":"Om jouw bezoek aan onze website nóg makkelijker en persoonlijker te maken zetten we cookies (en daarmee vergelijkbare technieken) in. Met deze cookies kunnen wij en derde partijen informatie over jou verzamelen en jouw internetgedrag binnen (en mogelijk ook buiten) onze website volgen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3WvaEmAYYw5WTAIsV5Gufx","type":"Entry","createdAt":"2019-11-18T10:29:07.673Z","updatedAt":"2019-11-18T10:29:07.673Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"prnhealth-about-intro"},"title":{"en-US":"About PRN Health"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"58926R0x0r5yrCm0lzQc35"}}},"description":{"en-US":"As part of the STRATACACHE family, PRN Health has access to an extensive network of technology and customer experience experts that allow us to deliver end-to-end scalable, fully managed digital networks built on the most reliable software platform and hardware in the industry.\\n\\nWe’re a team of veteran consumer experience technologists with two decades of experience creating innovative award-winning digital in-store consumer experiences for the world’s largest retailers, banks, and quick service restaurants. 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Support:\\nsupport@optikadisplay.com"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7sQ7nbVIjcXxIyd8DU6AXj"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7sQ7nbVIjcXxIyd8DU6AXj","type":"Entry","createdAt":"2019-11-04T13:47:13.323Z","updatedAt":"2019-11-04T13:47:13.323Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_contactform"},"description":{"en-US":"## Contact Form\\nFirst Name*\\nLast Name*\\nCompany*\\nEmail*\\nPhone*\\nCountry*\\n\\nIndustry*\\n\\nComments*\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70ro4sN1NS23Sv4l1nWrWY","type":"Entry","createdAt":"2019-11-04T13:44:46.917Z","updatedAt":"2019-11-04T13:44:46.917Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_STRATACACHE_visual_merchandising_marketing"},"title":{"en-US":"STRATACACHE to Debut Advanced Visual Merchandising and Marketing Technology at GlobalShop 2019"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"42wlLQqWORl9QdViPeDjUr"}}},"description":{"en-US":"DAYTON, OH, US—June 21, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3051 at GlobalShop 2019. On display will be new products and solutions that show modern retailers a full scope of marketing technology for delivering a personalized shopping experience, leveling up with online competition and creating loyal customers. STRATACACHE is in booth #3051 at GlobalShop 2019, being held June 25-27 in Chicago.\\n\\n“It is really exciting to work for a company that can come to the table with not only bleeding edge hardware and software but also a heavy focus on research and discovery. This allows us to build the best customer experiences and solutions for retailers,” says, Robert Avery, VP of Professional Services – Americas.\\n\\nBooth highlights include:\\n__Tablets__ — Our all-in-one touch screen tablets have the ability to create an interactive experience in any store, ranging in size from 11.5 to 55 inches. With a combination of high-performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications throughout the retail store — interactive digital signage, self-service kiosks and interactive guided/assisted selling tools for sales associates.\\n\\n__Digital display shelving__ — This new solution allows retailers to transform traditional retail gondola shelves into an interactive shopping experience. Digital displays are integrated into standard fixtures to allow retailers to incrementally modernize their store while creating a personalized shopping experience for their customers. Touchscreen display shelves facilitate product discovery, recipe look-up, and mobile coupon checks, while mobile app integration can tie to loyalty programs. The return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences.\\n\\n__High-value asset and personnel tracking__ — Our new product, ![Walkbase Asset](//assets.ctfassets.net/lx4pzcb22oh0/2hPIqMMsjTC1C8Ro7ejTdG/8811c80c36e778991e17ee819902e825/stratacache-announces-the-product-launch-of-walkbase-asset), delivers real-time tracking of high-value assets and personnel locations compared to zone visits and dwell times. Asset location data can be integrated and combined with other data sources under the Walkbase platform including customer behavior, point of sale, marketing campaigns and weather to create a 360-degree view of what is happening in physical spaces.\\n\\n__Guided shopping experiences__ focusing on value-add narratives for retailers and marketers:\\n\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based solution streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nSee full details, including information on our new marketing technology being displayed on the show floor, at ![www.stratacache.com/GlobalShop-2019.](//assets.ctfassets.net/lx4pzcb22oh0/49r7ZWRrYcTCkRnENQCKt3/9f11f84897b9360017de9cda79416aeb/GlobalShop-2019)\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at ![www.stratacache.com](//assets.ctfassets.net/lx4pzcb22oh0/5WlRVJopy2w2uPkgrpSh4a/830dffb827c895de3cde2c099a4161a2/www.stratacache.com), on Twitter![@STRATACACHE](//assets.ctfassets.net/lx4pzcb22oh0/5nn3H5RKfjZyUNQWFL8Jhs/b3e06a4aad96cbe5d54ad75096d3afdb/STRATACACHE)  or on ![Facebook.](//assets.ctfassets.net/lx4pzcb22oh0/5WAcvEpn15sIlMFp0QILTC/c9e0ad09b4ed42ef2bd302f74dc6eb6e/STRATACACHE)\\n\\n![< STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019](//assets.ctfassets.net/lx4pzcb22oh0/IjIDVHEvRLp5E8k29EEPh/b543ae61fa5e56d5fb9860312bb1ec64/stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3tNUIUGbYiY1zgFFSt6sRb","type":"Entry","createdAt":"2019-11-04T13:25:18.778Z","updatedAt":"2019-11-04T13:25:18.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_STRATACACHE_Audience_engagement_technology"},"title":{"en-US":"STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019"},"description":{"en-US":"DAYTON, OH, US—June 11, 2019—STRATACACHE will showcase our full scope of end-to-end advanced audience engagement technology solutions at InfoComm 2019. In booth #661, STRATACACHE will demonstrate and discuss integrated collaboration tools, personalized engagement, professional services and digital signage expertise found across the STRATACACHE family of marketing technology companies, including Scala, X2O Media and Optika Display. Our marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s smarter signage solutions. STRATACACHE is in booth #661 at InfoComm, being held June 12 – 14 in Orlando, Fla.\\n\\n“Each brand in the STRATACACHE family offers different but complementary digital signage and collaboration solutions,” said Kelly Amaroso, Director of Product Marketing at STRATACACHE. “When we bring the family of companies together for a show like InfoComm, we are able to demonstrate how we offer a full scope of software and hardware technology to our customers that is unmatched in the industry.”\\n\\nBooth highlights include:\\n__STRATACACHE family-branded technology:__\\nSTRATACACHE’s in-house hardware and software solutions are on display including a full range of media players, all-in-one tablets and large format displays and collaboration solutions.\\n\\n- __Collaboration Room and Virtual Classroom:__ The X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n-__ Tablets:__ Our all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 55 inches. With a combination of high performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications such as digital signage, meeting room signs, self-service kiosks and interactive guided selling.\\n- __Outdoor Digital Display: __Reliably display content in the drive thru at any time, under any condition — our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.\\n- __Media Players:__ Our full-feature media players powering our booth are engineered for performance, stability and capability to suit every need.\\n- __Cross-industry Interactive Solutions__ featuring STRATACACHE hardware show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling.\\nSee full details, including the full STRATACACHE marketing technology overview, at ![www.stratacache.com/infocomm-2019.](//assets.ctfassets.net/lx4pzcb22oh0/70igbNwAcdUFlxeFiW2XLm/f8cdc0d06a9634257d1b431bc96119eb/infocomm-2019)\\n\\nAbout STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at ![www.stratacache.com](//assets.ctfassets.net/lx4pzcb22oh0/3NEN3xTfMqEcMJUge3Kky3/00590ba6c7fe575793dba6b8b655afc5/www.stratacache.com), on Twitter ![@STRATACACHE](//assets.ctfassets.net/lx4pzcb22oh0/6tCJYUCsn1fNKhZVWvz4Dy/17ba1fc109709fc20d1c17261cdab611/STRATACACHE) or on ![Facebook.](//assets.ctfassets.net/lx4pzcb22oh0/4FFuK4HoX3nTdILeh45369/25e4e21c434821e909d034f1bdddabd9/STRATACACHE)\\n\\n![< STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show](//assets.ctfassets.net/lx4pzcb22oh0/6SaDXtZfsBMjtEkjo5L3Ub/8ef17cda065afb60950f97323d977f90/stratacache-showcasing-smart-shopper-engagement-solutions-at-inaugural-groceryshop-2018-show)\\n\\n![STRATACACHE to Debut Advanced Visual Merchandising and Marketing Technology at GlobalShop 2019 >](//assets.ctfassets.net/lx4pzcb22oh0/6vDomMLuzyiu5BImRk0ksc/a6c2ca47fb0449b876bd5ceded6b060f/stratacache-to-debut-advanced-visual-merchandising-and-marketing-technology-at-globalshop-2019)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1dXZ8zdtwqVjpt1FclCRMn","type":"Entry","createdAt":"2019-11-04T13:12:38.145Z","updatedAt":"2019-11-04T13:12:38.145Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_Announces_Innovative_Large_format_display"},"title":{"en-US":"Optika Display Announces Innovative Large-Format Digital Display Collaboration Technology"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"NZ4xSiyraVO3DmQFSGR2h"}}},"description":{"en-US":"![Optika Display](//assets.ctfassets.net/lx4pzcb22oh0/4MbKKD29c3xG2TQu7OWAjS/c067c030be9ea5c0ba98e5417863c204/www.optikadisplay.com), a wholly-owned subsidiary of ![STRATACACHE](//assets.ctfassets.net/lx4pzcb22oh0/5UVQaVauChg9LmCOfRiX3K/6f1fb6ba97c857290e7b49d8c7c05cf0/www.stratacache.com), today introduced the Collaborate 65UHD, a professional grade, 65-inch large-format, Ultra-High Definition 4K LCD collaboration device.  The Collaborate 65UHD platform combines high-quality active stylus digital writing capability and precise edge-to-edge, multi-touch technology.   The result is a best in class collaborative digital workspace that is easy to use and integrate into multiple vertical market applications.\\n\\nUnlike similar products, the Collaborate 65UHD supports multiple operating systems, computing architectures, network environments, protocols and applications. This adaptability enables Avnet, our distribution partner, and their VAR and Pro A/V communities to easily create and bundle solutions for both new or upgraded customer environments.\\n\\n“This is a real game changer when it comes to creating collaborative environments for our customers regardless of their industry or environment,” said Chris Riegel, CEO and Founder of STRATACACHE.  Riegel continued, “Optika Display and STRATACACHE understand the value of flexible, innovative technologies that drive results for our customers as we have always been a results-focused company.”\\n\\nAccording to Bob Caldarella, SVP of Sales for Optika Display, “This was a special opportunity to partner with innovative companies like Avnet, Digital View, AUO, Anoto and FlatFrog. Our goal was to create a collaboration platform that combined the most advanced touch glass and active stylus technology available with world-class 4K LCD technology. We achieved that goal, creating a highly productive and efficient collaboration experience for customers in any environment.” Caldarella continued, “We know the VAR and Pro A/V communities will take advantage of this opportunity to more easily create and bundle integrated solutions for their customers.”\\n\\n\\n\\n![Optika Display bringing 4K Unified Communications and Visual Collaboration Solutions to Global Markets >](//assets.ctfassets.net/lx4pzcb22oh0/59jMzIBS95CjXoPfPzR2JD/799d0a95b61f300969c6edd1237f56ad/optika-4k)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Yb3QN9bYB606DEkfaDQqY","type":"Entry","createdAt":"2019-11-04T13:01:30.585Z","updatedAt":"2019-11-04T13:01:30.585Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_STRATACACHE_Showcasing_smart_shopper"},"title":{"en-US":"STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show"},"description":{"en-US":"DAYTON, OH, US—October 25, 2018—STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “disruptive trends, technologies and business models in grocery and CPG.” The STRATACACHE family, including PRN and Optika Display, will demonstrate solutions that optimize the in-store grocery experience by driving shopper activation, interactive engagement and shopper insights. STRATACACHE can be found in booth #423 at the event, being held October 28–31 in Las Vegas, NV.\\n\\n“With the increasing amount of online grocery shopping, retailers continue to embrace smart digital solutions that improve the in-store experience, increase shopping convenience, and make the customer journey more enjoyable,” said Kevin Carbone, CEO at PRN. “At the same time, the technology is now in place to better understand shopper preferences and improve overall store operations. We’re actively partnering with retailers to bring these solutions and experiences to market.”\\n\\n__Solutions on display in booth #423:\\nShopper activation at checkout with the LIFT Network:__ Create new sales opportunities at checkout by promoting relevant add-on items at the point of purchase. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. LIFT can integrate with any loyalty program, bringing a new way for grocery stores to approach coupons.\\n\\n__Interactive shopper engagement with Cold Vault Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__Store and Customer Insights with our Walkbase platform:__ Insights play a key part in enhancing and personalizing the shopper experience, empowering grocery retailers to learn deeply about shopping preferences and behaviors. At Groceryshop, our analytics platform will be tracking footfall within the booth, which will be shown on dashboard displays in real-time. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nLearn more at https://www.stratacache.com/groceryshop-2018/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at ![www.stratacache.com](//assets.ctfassets.net/lx4pzcb22oh0/4bWO3PTget4KDDStb2jTZl/4da2193b67a93b22d37f98f66981c36b/www.stratacache.com), on Twitter ![@STRATACACHE](//assets.ctfassets.net/lx4pzcb22oh0/5qBwgymbYLc2RiiEPe96hk/51411b05d2af22fb5287d6a6869973c3/STRATACACHE) or on ![Facebook](//assets.ctfassets.net/lx4pzcb22oh0/7KsSTL92JTyNq9XcKOB3cX/27be90b99ee25eb303821e858cc42321/STRATACACHE).\\n\\n![< Optika Display and Zoom Video Conferencing bringing Zoom Rooms for Touch to Unified Communications Customers – Globally](//assets.ctfassets.net/lx4pzcb22oh0/7BPBCnewuQRPNnfy8w2EEO/0db8d29a36dc7e037b32ef303e6e2235/zoom-video-conferencing)\\n\\n![STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019 >](//assets.ctfassets.net/lx4pzcb22oh0/2diGy2MVaDThxkZS6e1YLT/8cd1eec6ad2939f920b2900aee9cab62/stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"43mYdtsoeIhemojgr6QzMK","type":"Entry","createdAt":"2019-11-04T12:45:55.553Z","updatedAt":"2019-11-04T12:45:55.553Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"OptikaDisplay_4K_unified_communications"},"title":{"en-US":"Optika Display bringing 4K Unified Communications and Visual Collaboration Solutions to Global Markets"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Tycq0fjy6qwvyKOjvv84U"}}},"description":{"en-US":"DAYTON – May 16, 2016 – Optika Display, today announced that it has officially launched the Optika Business Collaboration Series of innovative 4K UHD solutions and will showcase these new offerings at InfoComm 2016 in Las Vegas in the following booths: FlatFrog #N2955, Milestone / Chief #C5408 and Bluescape #3065.\\n\\n \\n\\nOptika Display will offer a series of fully immersive 55”, 65” and 85” 4K flagship solutions with seamless integration to Unified Communications (UC) and Visual Collaboration offerings in the market today, such as Zoom Rooms for Touch and Bluescape – to customers globally.\\n\\n \\n\\nThe Optika Business Collaboration Series is designed to enhance communications and optimize creative processes within and between businesses by bringing UC and Visual Collaboration into an immersive experience, allowing users to connect directly with applications, supporting gestures such as active and passive pen, palm erase and pressure based touch.\\n\\n \\n\\nTaking both business-to-business and business-to-consumer engagements to the next level, the Optika Business Collaboration Series leverages best-in-breed technology from FlatFrog InGlass™ Technology to deliver a commercial grade 4K solution meeting and exceeding industry-standards for interactive touch screen technologies.\\n\\n \\n\\n“The Optika Business Collaboration Series brings an immersive experience to organizational communications, which are being challenged by dramatic growth, decentralized staff and limited IT support resources. The opportunity stems from integrating collaboration from the explosion of UC and Visual Collaboration in new ways,” said Michael Gompers, Senior Director, Sales and Business Development, Optika Display. “With our Unified Communications and Visual Collaboration partners, we will help transform companies by enabling solutions that help manage growth and serve internal and external customers better.”\\n\\n \\n\\n \\n\\n__About Optika Display__\\n\\n \\n\\nOptika Display, a STRATACACHE company, is a privately held technology company based in Dayton, Ohio with offices in Tampa, Los Angeles and Phoenix. Optika Display is a leader in optical bonding, LED backlighting, film laminates, and internal brightness enhancements providing industries with economical, innovative display solutions. With over 20 years of experience, Optika’s comprehensive quality and engineering processes in a clean room environment, delivering consistent and lasting results with a lifetime guarantee. Optika provides cutting-edge and immersive technology solutions that connect users to applications, including Unified Communications and Visual Collaboration.\\n\\n \\n\\nFor more information, contact mgompers@optikadisplay.com or call 1-800-244-8915\\n\\n \\n\\n![< Optika Display Announces Innovative Large-Format Digital Display Collaboration Technology](//assets.ctfassets.net/lx4pzcb22oh0/4LWdZrawZSLjo0TXT52F6i/c928c54332ef26aac966cff71d940e40/65uhd-announcement)\\n\\n![Optika Display and Zoom Video Conferencing bringing Zoom Rooms for Touch to Unified Communications Customers – Globally >](//assets.ctfassets.net/lx4pzcb22oh0/2xaKBVmLkr4CmV90UzEMaz/82f2d732c35e94709a32e10f4e4ad093/zoom-video-conferencing)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Et54m4Oz9ZoXcbRtQoMrv","type":"Entry","createdAt":"2019-11-04T12:36:52.015Z","updatedAt":"2019-11-04T12:36:52.015Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Optikadisplay_Zoom_video_conferencing"},"title":{"en-US":"Optika Display and Zoom Video Conferencing bringing Zoom Rooms for Touch to Unified Communications Customers – Globally"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1m53gnzAnpmWt36ZsOXdNM"}}},"description":{"en-US":"DAYTON – May 16, 2016 – Optika Display, today announced that it has officially launched the Optika Business Collaboration Series of innovative 4K UHD solutions and will showcase these new offerings at InfoComm 2016 in Las Vegas with FlatFrog in booth #N2955.\\n\\nOptika Display will offer a series of fully immersive 55”, 65” and 85” 4K flagship solutions with seamless integration to Unified Communications (UC) offerings in the market today, such as Zoom Rooms for Touch – to customers globally.6, 2016 – Optika Display, today announced that it has officially launched the Optika Business Collaboration Series of innovative 4K UHD solutions and will showcase these new offerings at InfoComm 2016 in Las Vegas with FlatFrog in booth #N2955.\\n\\nThe Optika Business Collaboration Series is designed to enhance communications and optimize creative processes within and between businesses by bringing UC into an immersive experience, allowing users to connect directly with applications, supporting gestures such as active and passive pen, palm erase and pressure based touch.\\n\\nTaking both business-to-business and business-to-consumer engagements to the next level, the Optika Business Collaboration Series leverages best-in-breed technology from FlatFrog InGlass™ Technology to deliver a commercial grade 4K solution meeting and exceeding industry-standards for interactive touch screen technologies.\\n\\n“Zoom Rooms is the future of conference rooms. The superior flexibility, wireless content sharing, affordability, and ease-of-use of our software-defined video conference room system is apparent to thousands of customers who already use it every day. With these new touch features supported by high quality provider Optika Display, we are happy to bring Zoom Rooms to companies looking to enhance their collaborative experience with touch screens,” said Eric S. Yuan, Founder and CEO of Zoom.\\n\\n“The Optika Business Collaboration Series brings an immersive experience to organizational communications, which are being challenged by dramatic growth, decentralized staff and limited IT support resources. The opportunity stems from integrating collaboration from the explosion of UC and Visual Collaboration in new ways,” said Michael Gompers, Senior Director, Sales and Business Development, Optika Display. “With our Unified Communications and Visual Collaboration partners, we will help transform companies by enabling solutions that help manage growth and serve internal and external customers better.”\\n\\n \\n\\n__About Optika Display__\\n\\nOptika Display, a STRATACACHE company, is a privately held technology company based in Dayton, Ohio with offices in Tampa, Los Angeles and Phoenix. Optika Display is a leader in optical bonding, LED backlighting, film laminates, and internal brightness enhancements providing industries with economical, innovative display solutions. With over 20 years of experience, Optika’s comprehensive quality and engineering processes in a clean room environment, delivering consistent and lasting results with a lifetime guarantee. Optika provides cutting-edge and immersive technology solutions that connect users to applications, including Unified Communications and Visual Collaboration.\\n\\nFor more information, contact mgompers@optikadisplay.com or call 1-800-244-8915\\n\\n__*About Zoom*__\\n\\n Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-defined video conference room solution into one easy-to-use platform. Our solution offers the best video, audio, and screen-sharing experience across Windows, Mac, Linux, iOS, Android, BlackBerry, Zoom Rooms, and H.323/SIP room systems such as Polycom and Cisco Tandberg. Zoom is a privately held company headquartered in San Jose, California.  For more information, visit![ zoom.us](//assets.ctfassets.net/lx4pzcb22oh0/CCkYy9138Iur3NtiS0VOJ/ac9fc3fe58558239fc780e4dea4877b1/zoom.us) or follow us @zoom_us.\\n\\n![< Optika Display bringing 4K Unified Communications and Visual Collaboration Solutions to Global Markets](//assets.ctfassets.net/lx4pzcb22oh0/3Y5dbDpdmQEEVutwz28Q2n/73208055c1355a32ad030a614a5264db/optika-4k)\\n\\n![STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show >](//assets.ctfassets.net/lx4pzcb22oh0/YSzYjl8L2JYDONnf0BaNt/62e16b01d50f2ba7352951824a9179a3/stratacache-showcasing-smart-shopper-engagement-solutions-at-inaugural-groceryshop-2018-show)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4PmIqz9G62YBVuUUNVMgC5","type":"Entry","createdAt":"2019-11-03T21:04:19.518Z","updatedAt":"2019-11-03T21:04:19.518Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Team_Casestudies_Natwest_Pic2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4DcAxh8amlVjHHvIiiV1ST"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2MKrGieXptiOJGCrXhswoS","type":"Entry","createdAt":"2019-11-03T20:53:38.326Z","updatedAt":"2019-11-03T20:53:38.326Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys-Teams_Casestudies_Network_Pic2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"25koNx7Bn93qp0Nj4KTXL7"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6wHUALfKJuIBSzLsU4ZJye","type":"Entry","createdAt":"2019-11-03T20:46:35.923Z","updatedAt":"2019-11-03T20:46:35.923Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys_Teams_Casestudies_John_Pic2"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6xEaOEtu81Sb0xjSs7UYGZ"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2H5lSxbuuhrSQDWFEwaAEV","type":"Entry","createdAt":"2019-11-03T20:37:30.370Z","updatedAt":"2019-11-03T20:37:30.370Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys_Teams_Topics_Contact"},"title":{"en-US":"CONTACT"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fCA1KHi2oZfOMz3G5JB08","type":"Entry","createdAt":"2019-11-03T20:32:22.836Z","updatedAt":"2019-11-03T20:32:22.836Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Sys_Teams_Topics_Services_Usps_Video"},"title":{"en-US":" VIDEO CONFERENCE ROOM"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1JzQYsI9tJJglSsDA7mpCD"}}},"description":{"en-US":"We offer a Video Conferencing room which can be hired for use with onsite technical support as part of the service. 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Drop by our booth to see the latest marketing technologies for lottery retail, including Lottery Digital Menu Board developments, In-Lane Wireless Jackpot Sign innovations, Walkbase real time audience measurement, and more. See you there! "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3PqkNUMIwkkHQxchGcuBSv","type":"Entry","createdAt":"2019-11-03T19:44:31.932Z","updatedAt":"2019-11-03T19:44:31.932Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_2018"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2A3mwPU0bJBaZisw3K7tyS"}}},"description":{"en-US":"Carmanah Signs will be in Cleveland, Ohio next week for NASPL 2018 “GPS for Success”. Taking place September 25th to 28th at the Huntington Convention Center of Cleveland, the theme of NASPL 2018 asks: *“Where are we going?”*\\n\\nAs part of the STRATACACHE Family, the industry leader in intelligent in-store digital media, Carmanah Signs invites you to come see where the latest digital and jackpot signage innovations are headed. Drop by the Carmanah Signs tradeshow booth to check out our newest __Lottery Digital Menu Boards, Digital PlayStations, Interactive Sports Betting Touchscreens,__ and __In-Lane Jackpot Signs__. We’ll also be showcasing __Walkbase__, STRATACACHE’s solution for real time, anonymous audience measurement at retail.   \\n\\nFind Carmanah Signs at Booth #307 to see how we’re helping Lotteries transform the player journey at retail, inspiring players and driving sales."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Jj754FD2VceWlKGllxNTp","type":"Entry","createdAt":"2019-11-03T19:41:40.653Z","updatedAt":"2019-11-03T19:41:40.653Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_2017"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nqNE9acJPp5NOxlCcJg5t"}}},"description":{"en-US":"The Carmanah Signs team is excited to be part of NASPL Shift 2017, happening this week in Portland, Oregon. Stop by our tradeshow booth to check out our latest digital signage experiences for lottery players at retail, including Digital PlayStations, Interactive Sports Betting Tablets, Lottery Digital Menu Boards, and integrated Touch Tablets for countertop ticket dispensers.\\n\\nJackpot signage innovations are also on tap, with the latest wireless jackpot signs, in-lane jackpot signs, and our new jackpot gas pumper topper. Drop by to test out our Anonymous Visual Analytics demo, LIFT experience developed for upselling in the convenience store channel, and even a virtual reality experience.\\n\\nSee you there!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1RGTO23gQ1pwIrk9G2V1yy","type":"Entry","createdAt":"2019-11-03T19:38:27.795Z","updatedAt":"2019-11-03T19:38:27.795Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_NASPL"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6s5SvzE9PpI9tO0qeLnKsv"}}},"description":{"en-US":"Retail remains the dominant channel through which lottery products are sold, and Carmanah Signs remains dedicated to providing in-store marketing technologies that engage players and increase lottery retail sales. In this month’s issue of “Insights”, NASPL challenged its associate members to answer the question: *What can lotteries do to build upon their relationships with retailers?* Here’s what Carmanah had to say:\\n\\nLotteries can build upon their relationships with retailers by working closely with retail partners to maximize sales, collaborating to introduce solutions that: \\n\\n- increase convenience (for both retailers and consumers);\\n- reduce line-ups at the checkout;\\n- decrease perceived consumer wait times; and\\n- increase lottery purchases.\\n\\nAt Carmanah Signs, the marketing technologies we see driving the greatest results at retail right now are *In-Lane Point-of-Sale (POS) Signage* and *Lottery Digital Menu Boards*. Many of our lottery customers are working increasingly closely with their retail partners on lottery retail POS.\\n\\nFor example, Carmanah has been working with Premier Lotteries Ireland (PLI) and Fastrak Retail UK to co-develop customized in-lane solutions for the Irish National Lottery, placing thousands of *Mini Jackpot Sign Display Units* in checkout lanes across Ireland and successfully growing sales. As part of this initiative, PLI set a precedent in building relationships with retailers by creating their own Retailer Council. This council works together to create and implement new ideas that advance the retail environment. \\n\\nCarmanah is also joining forces with lotteries and retailers in the case of Lottery Digital Menu Board roll-outs. *Lottery Digital Menu Boards* increase sales by driving spontaneous lottery purchases and encouraging players to choose their tickets while waiting in line. This technology levels up brand image while serving up hyperlocal content tailored specifically to each retail location.\\n\\nIn the end, the relationship with retailers is about *open dialogue, collaboration on new ideas,* and *tailoring solutions that drive sales*.\\n\\nFor additional interesting and informative takes on the question *“What can lotteries do to build upon their relationships with retailers,”* see “Building Retail Relationships” starting on page 90: https://www.nasplmatrix.org/insights"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Gz5ndAZRGyMjiGFT4jKPO","type":"Entry","createdAt":"2019-11-03T19:32:21.784Z","updatedAt":"2019-11-03T19:32:21.784Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease_About"},"description":{"en-US":"### About Carmanah Signs, a Division of STRATACACHE\\nCarmanah Signs develops and delivers in-store marketing technologies for the Lottery and Gaming Industries, including __digital sign networks, interactive experiences, retail sensors,__ and __innovative jackpot signs__. Carmanah’s retail marketing technologies and data insights help lotteries __transform the lottery retail experience, deepen player insights, boost brand equity,__ __and increase sales__.\\n\\nA leading supplier to the global Lottery Industry for over __20 years__, Carmanah is the Lottery & Gaming Division of STRATACACHE, the world’s largest provider of intelligent digital media. Together, STRATACACHE and Carmanah have over __2.4 million digital signs__ and __155,000 wireless jackpot signs__ at retailers globally, serving __54 lottery jurisdictions__ and __500+ casinos__ on __four continents__."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"f3GySvkH56zIXvxDrAswW","type":"Entry","createdAt":"2019-11-03T19:26:58.365Z","updatedAt":"2019-11-03T19:30:04.497Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease_Zoya"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1nrkgy4YNLNrmxfavHp6eK"}}},"description":{"en-US":"### ZOYA KONOFF - *LOTTERY SALES COORDINATOR*\\n\\nWith a diverse background in a variety of positions in the private, public, and not-for-profit sectors, Zoya will be handling all the details of sales coordination. She can be found guiding Carmanah’s customers through the ordering process, from artwork needs through to final shipping, making sure they get the quality digital and jackpot signage products they need."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6qiwjEHcPmh3ubSdTAQnYC","type":"Entry","createdAt":"2019-11-03T19:29:15.107Z","updatedAt":"2019-11-03T19:29:15.107Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease_Kalon"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2QWxLTbnyziMvegrHWiUnj"}}},"description":{"en-US":"### KALON ARMSTRONG, P.ENG, MBA - *DIRECTOR, BUSINESS DEVELOPMENT*\\n\\nSupporting the global sales team, Kalon is responsible for advancing Carmanah\'s continued growth and positioning as a leader in the global Lottery Industry. With experience in commercial operations, management consulting, and venture capital, he carries a unique perspective on how to leverage technological solutions and analytics-based insights to unlock operational improvements for organizations and Lottery customers alike.\\n\\n*Drop by the Carmanah Signs booth at __NASPL 2019__ in Little Rock, Arkansas next week (September 17-20), to meet Kalon and give him a warm welcome to the Lottery community!*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YnCxJiBlUI2M8WDULnYSd","type":"Entry","createdAt":"2019-11-03T19:24:00.277Z","updatedAt":"2019-11-03T19:27:53.515Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease"},"description":{"en-US":"Carmanah Signs, STRATACACHE’s global Lottery & Gaming Division, has welcomed three new superstars to its Calgary-based lottery retail marketing technologies team."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ui7wuchRpz9DBND4gGGFj","type":"Entry","createdAt":"2019-11-03T19:25:19.083Z","updatedAt":"2019-11-03T19:25:19.083Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease_Ed"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4IlVCfCiU8A1xXcBzr0Gfq"}}},"description":{"en-US":"### ED MONTEMAYOR - *DIRECTOR, OPERATIONS* \\n\\nEd’s background is in Supply Chain Operations Management, with over 20 years of progressive experience in electronics and mechanical manufacturing environments. A key member of the Carmanah team from 2008 to 2012, Ed was instrumental in Jackpot Sign supply operations and helped set the strategic direction for Carmanah Signs. He left in 2012 to venture in Oil & Gas, but couldn’t stay away; Carmanah is thrilled to welcome him back as Director of Operations!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"munwh2cKLjn8G2XmuUosY","type":"Entry","createdAt":"2019-11-03T19:23:51.549Z","updatedAt":"2019-11-03T19:23:51.549Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease_Kalon"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Dzc0W8AKSALyTrbUSmoN2"}}},"description":{"en-US":"### KALON ARMSTRONG, P.ENG, MBA - *DIRECTOR, BUSINESS DEVELOPMENT*\\n\\nSupporting the global sales team, Kalon is responsible for advancing Carmanah\'s continued growth and positioning as a leader in the global Lottery Industry. With experience in commercial operations, management consulting, and venture capital, he carries a unique perspective on how to leverage technological solutions and analytics-based insights to unlock operational improvements for organizations and Lottery customers alike.\\n\\n*Drop by the Carmanah Signs booth at __NASPL 2019__ in Little Rock, Arkansas next week (September 17-20), to meet Kalon and give him a warm welcome to the Lottery community!*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Q62d8w2X6x9VAcqkN89kd","type":"Entry","createdAt":"2019-11-03T19:18:46.617Z","updatedAt":"2019-11-03T19:18:46.617Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_LaFleur"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1uMPWra2uT66USTKt1uq3H"}}},"description":{"en-US":"Just out, the September-October issue of La Fleur’s Magazine looks at the tremendous success of our Digital Menu Board pilot with OLG, including sales lift results, eye tracking study results, and plans for OLG’s Digital Menu Board expansion in 2020.\\n\\n*__“Ontario Lottery & Gaming Corporation (OLG) is expanding its Digital Menu Board (DMB) network based on strong performance from a pilot test at key account retailers. The test yielded a 7% sales increase across the lottery category, an improvement over past performance. The expansion will add 250 new key account stores, primarily under the Circle K banners. OLG’s digital signage network is designed and operated by Carmanah Signs, the Lottery & Gaming Division of STRATACACHE.”__*\\n\\nCarmanah is proud to partner with OLG in their retail modernization initiatives. For more details, see the full article at: https://lafleurs.com/magazine-feature/2019/09/09/olgs-digital-menu-boards/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3poJsZIXHXIXQCwmouwVcO","type":"Entry","createdAt":"2019-11-03T19:15:50.399Z","updatedAt":"2019-11-03T19:15:50.399Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_PGRI5"},"description":{"en-US":"Great article on the *“5 Trends Transforming Retail”* in Public Gaming International Magazine from Tom Stanek, IGT\'s Senior Director of Global Retail Sales & Marketing. *“Trend 3: Connected Retail through the Internet of Things”* mentions how our Walkbase solution helps understand consumer behavior to customize experiences at retail:\\n\\n*__“IoT solutions such as Walkbase can help retailers and brands design and customize their attractions to improve relationships with consumers. Walkbase is a Wi-Fi application that gathers and aggregates customer data from all in-store data sources, including sensors that track what customers are doing in-store, video feeds, point-of-sale data, people-counters, the existing Wi-Fi network, and more. Such solutions can help retailers understand precisely how consumers behave in a retail environment and suggest optimal products and experiences based on consumers’ in-store and digital behaviors,” says Stanek.__*\\n\\nWe are so pleased to be mentioned, and would have to agree! For more information on the trends transforming retail, see the full article at: http://www.publicgaming.com/PGIMARCHAPRIL2019/ARTICLES/5TRENDSTRANSFORMINGRETAIL.pdf"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Yk8HFsihpeIkTVWJYmyAd","type":"Entry","createdAt":"2019-11-03T19:12:07.515Z","updatedAt":"2019-11-03T19:12:07.515Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_NASPL"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4G5duFSK0nidf73lueJtC0"}}},"description":{"en-US":"In the latest edition of “Insights”, NASPL asked lotteries to describe some of their most important or innovative recent retail initiatives. Carmanah is honoured to see our Fuel Pump Topper on the list, developed for our leading-edge lottery partner BCLC.\\n\\n__*“BCLC prides itself on pushing the boundaries for an enhanced lottery player experience. In 2018, we became the first lottery corporation in Canada to install digital signage on gas pumps as one means to drive awareness of Lotto 6/49 and Lotto Max jackpots amongst customers as they gas up their vehicles,” says BCLC in the article.*__\\n\\n__*“We initially piloted them at 10 Shell sites, and will roll out to an additional 75 sites in early 2019. Other Shell stations across B.C. will have the option to have the pump toppers installed once they upgrade their pump systems to the compatible model. The pump topper signage has been successful in supporting retailers’ overall sales growth, including a 10 percent lift in lottery sales alone.”*__\\n\\nCheck out the full “Retail Initiatives” article, by Patricia McQueen, on page 54 of the current “Insights” or at: http://viewer.zmags.com/publication/68fe1ae7#/68fe1ae7/54"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4wJYYlwee3AMJomMSbAYPe","type":"Entry","createdAt":"2019-11-03T19:09:04.592Z","updatedAt":"2019-11-03T19:09:04.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_PGRI"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2CVp3XHmZ2OF7KAr2JbwzL"}}},"description":{"en-US":"Shifting retail channels. An aging population and player base. Changing consumer preferences. A familiar story for North American lotteries, but in the current issue of *Public Gaming International Magazine* we have a look at the story in Ireland. \\n\\nOver the past couple of years, Premier Lotteries Ireland (PLI), Fastrak Retail UK, and Carmanah Signs have worked collaboratively to co-develop in-lane solutions for the Irish National Lottery, breaking into the grocery sector and optimizing thousands of checkout lanes across Ireland. The article looks at how the Irish National Lottery began reaching new players, providing key insights for U.S. lotteries learned from early in-lane pilot programs.\\n\\n*__“The lottery offer needs to be consistent in all multiple lane stores,” said Niall Andrews, Head of Sales & Operations for PLI. “The nature of the Lottery offering is such that it needs prime positioning across key points of purchase in-store. There is little point in putting lottery in-store unless positioned in the primary selling location, which is adjacent to the belted checkout and consistent across all assigned lanes.”__*\\n\\nFor a closer look at the relevant market trends, how the Irish National Lottery rose to the challenge, pilot results, and applying lessons learned to in-lane in the U.S., see the full article beginning on page 80 in the September/October issue of *Public Gaming International Magazine*: http://www.publicgaming.com/PGISEPTEMBEROCTOBER2019/mobile/index.html#p=80"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4L4BOh5Kh9kGGyaomJiCCj","type":"Entry","createdAt":"2019-11-03T19:04:45.209Z","updatedAt":"2019-11-03T19:04:45.209Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Carmanah"},"description":{"en-US":"The Carmanah Signs team will be in Las Vegas for Global Gaming Expo (G2E) 2019, October 15-17 at the Sands Expo and Convention Center.\\n\\nVisit us in booth #4301 to see the latest illuminated signage and marketing technologies for casinos, including __Table Limit Signs, Table Game Signs, Walkbase__ real time audience measurement, and more. Also at the booth will be the most recent version of our new __Touch Tablet Table Limit Sign__, which just rolled out live to customers this month – be sure to stop by and take the Touch Tablet for a test drive!\\n\\nSee you there!\\n\\n### ABOUT CARMANAH SIGNS, A DIVISION OF STRATACACHE\\nCarmanah Signs is a global provider of __digital sign networks__ and __dynamic illuminated signs__ to lotteries and casinos. From Digital and LED Table Limit Signs, to Interactive Displays and Walkbase real time audience measurement, Carmanah Signs can help __improve player engagement, lift casino sales,__ and __increase brand value__.\\n\\nA leading supplier for over __20 years__, Carmanah is the Lottery & Gaming Division of STRATACACHE, the world’s largest provider of intelligent digital media. Together, STRATACACHE and Carmanah have over __2.4 million digital signs__ globally, with __30,000 Table Limit & Table Game Signs__ at casinos, serving __54 lottery jurisdictions__ and __500+ casinos__ on __four continents__."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fCDyYkWrkCELyYpUlWpz4","type":"Entry","createdAt":"2019-11-03T18:59:37.386Z","updatedAt":"2019-11-03T18:59:37.386Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Carmanah_News_Pressrelease"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7MDXLjDmRMNNdT2s3GuhkJ"}}},"description":{"en-US":"Carmanah Signs is happy to announce that we’re now a World Lottery Association (WLA) Gold Contributor! Our global team looks forward to working with WLA on initiatives that benefit our lottery partners around the world. \\n\\n*__“We are pleased to welcome Carmanah Signs as a Gold Contributor, reflecting the valuable contribution they have made to the global lottery sector over the years. The WLA has enjoyed their continued support, and we look forward to serving them as Gold Contributor in future,” said Luca Esposito, WLA Executive Director.__* \\n\\nRead the full press release from WLA at: https://www.world-lotteries.org/media-news/wla-news/3050-caramanah-signs-becomes-wla-gold-contributor"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"eNGP96ciAn18152p1v5bq","type":"Entry","createdAt":"2019-11-03T18:54:52.168Z","updatedAt":"2019-11-03T18:54:52.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1daEN6QEE50279XnUF7IyP"}}},"description":{"en-US":"The latest announcement from Carmanah’s parent company, STRATACACHE, at the National Retail Federation’s (NRF) Big Show & EXPO? It will debut virtual reality (VR) shopping, created by Scala Professional Services integrating the NVIDIA Holodeck™ immersive VR environment. \\n\\nNVIDIA Holodeck is a VR platform that brings people together to build and explore creations in a highly realistic, collaborative, and physically simulated VR environment. STRATACACHE’s shopping experience leverages NVIDIA Holodeck to enable retailers to bring hands-on design experiences to flagship stores, all in a hyper-realistic virtual environment. Using a combination of virtual reality hardware and digital signage, retailers can deliver a white-glove experience of a high-end purchase, allowing the shopper to work with the collective expertise of multiple designers, no matter their location. The experience itself, as well as its components, can be scaled for multiple brick-and-mortar locations, and the inclusion of large-format displays attract and engage additional shoppers in the store.\\n\\n__*“Whether for design or purchasing decisions, immersive VR is being successfully adopted by many industries,” said David Weinstein, Director of Virtual Reality at NVIDIA. “By incorporating NVIDIA Holodeck’s collaborative and photo-real environment into their solution, STRATACACHE will enable retailers to personalize the customer experience while improving operations.”*__\\n\\nSTRATACACHE has identified four key elements this experience brings to retail:\\n\\n__Pre-visualization for digital retail engagements__: An immersive walkthrough provides a nuanced experience to clients as we engage and build out retail solutions. The environment allows for an acutely enhanced grasp on design aspects before final physical installation, such as scale, positioning, and impact. Design iterations and corrections can be implemented and tested more often and more deeply, aligning with agile workflows and best practices.\\n\\n__Sales engagement:__ The tool gives us the ability to provide prospective clients with tangible, extensive real-world examples of our retail digital expertise and solutions — this eliminates considerable travel time, cost, and scheduling restrictions, while optimizing design conversations.\\n\\n__Scalable interactive experience:__ The experience is flexible to fit the design requirements of any store or brand, scalable from a single kiosk equipped with a single headset, all the way up to a state-of-the-art VR theater, headsets, and digital signage experience. The high-end experience can include deeply immersive 3D environments and elements such as remote multi-user, voice, chat, and customized controllers and motion tracking, with outward facing displays attracting the attention of other customers, allowing them to follow along and see the power of the design experience.\\n\\n__Enhanced data visualization:__ Data such as floorplans, shopper metrics, and store overviews can be analyzed and then visualized in a more engaging, easier to digest 3D format, providing an impactful and realistic review process. For example, a traditional 2D heatmap of foot traffic flowing through a store could be visualized more deeply in 3D through VR, by inserting it directly over a floor plan, right alongside a more tangible representation of the actual architecture and inventory layout for a given location. Adjustments and physical measurements can be made and tailored alongside the data to discuss, test, and determine possible design changes or enhancements which may positive effect store flow.\\n\\n__*“As the capabilities and level of realism in VR continues to mature, it’s incredibly exciting to envision all the possibilities for enhancing the speed, agility, and precision in collaborative workflows across numerous verticals,” said Robert Hall, Scala Director of Virtual Experiences.*__\\n\\n__ABOUT STRATACACHE & CARMANAH SIGNS\\u2028__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. STRATACACHE powers the biggest digital networks for the world’s largest brands. \\n\\nCarmanah Signs, STRATACACHE’s global Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2 million software activations and 145,000 wireless jackpot signs at retailers around the world, serving 50+ lottery jurisdictions and 500+ casinos globally. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous lottery industry events, Carmanah Signs is the only digital signage provider committed to the lottery industry at this level."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7xOj5FQwQaFfOUT0WRZ94t","type":"Entry","createdAt":"2019-11-03T18:50:43.829Z","updatedAt":"2019-11-03T18:50:43.829Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Chris"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Fwk46zB7vUOYScq3jOZK2"}}},"description":{"en-US":"Carmanah Signs is thrilled to announce that Chris Riegel, Founder and CEO of STRATACACHE, will present as part of the Carmanah Signs Luncheon Sponsorship at the La Fleur’s 2018 Lottery INNOVATION Exchange Conference. Chris will share his unique perspective on intelligent digital media and marketing technology, discussing today’s cutting edge smart technology, what’s happening at retail, and his thoughts on the in-store player journey in the context of Lottery.\\n\\nThe presentation will take place at 12:30 p.m. on Wednesday, June 27th, at the Ted Rogers School of Business at Ryerson University in Toronto. We hope to see you there!\\n\\n__About STRATACACHE and Carmanah Signs__\\n\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With over 2 million software activations worldwide, STRATACACHE has the deepest and widest footprint in the market and consistently enhances offerings to better serve customers.\\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, displays, tablets, networks, and jackpot signs) to digital signage services (content creation, scheduling & distribution, network monitoring, and technical support).\\n\\nCarmanah serves 51 lottery customers in four continents, and has over 145,000 wireless jackpot signs at retailers around the world. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3CRPkbt3pAzkM0n7YztABk","type":"Entry","createdAt":"2019-11-03T18:47:59.529Z","updatedAt":"2019-11-03T18:47:59.529Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2uwfoOBZhbCzQKtwIKQFkm"}}},"description":{"en-US":"STRATACACHE has acquired Montréal based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.\\n\\nAfter its acquisition in 2014, X2O became part of Barco\'s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon, and Fox News. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada.\\n\\n*__\\"With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets. The X2O software platform versatility and its capability to address any display—be it fixed or mobile—will prove to be an important asset. This complementary technology will help us to further build on our core competencies in the ever-expanding digital display and data visualization marketplace.\\" - Chris Riegel, CEO, STRATACACHE__*\\n\\n*__\\"The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.\\" - Dirk Huelsermann, Managing Partner, STRATACACHE Capital__*\\n\\n__ABOUT STRATACACHE & CARMANAH SIGNS__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers\' shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. \\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2.1 million digital media devices and 140,000 wireless jackpot signs at retailers around the world, serving 50+ lottery customers on four continents. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2WHnn9CY5zmC1KMuPk0nyS","type":"Entry","createdAt":"2019-11-03T18:44:19.828Z","updatedAt":"2019-11-03T18:44:19.828Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_PGRI"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2g9u2fbzFYSQuaDiiWP0He"}}},"description":{"en-US":"How can Lotteries create personalized in-store shopping experiences with real time mobile tracking, analysis, and action? In this month’s issue of Public Gaming International, Jon-Paul Bussoli introduces STRATACACHE’s Walkbase solution for real time audience measurement at retail. Walkbase anonymously measures lottery player behavior, providing bricks & mortar retail with insights that, until now, were only available in the realm of e-commerce.\\n\\nWhat does this technology mean for lottery marketers? Read the full article here: http://www.publicgaming.com/PUBLICGAMINGMARCHAPRIL2018/PGIMARCHAPRIL/mobile/index.html#p=47"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ejW2qAlDY2B77cuJ9Ui6S","type":"Entry","createdAt":"2019-11-03T18:41:41.635Z","updatedAt":"2019-11-03T18:41:41.635Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Happy"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4n41QNnqlxdtJTlk3b3Y6Q"}}},"description":{"en-US":"Happy Holidays from your friends at Carmanah Signs! A big thank you to all of our incredible customers and partners for your business in 2018. Wishing you a wonderful holiday season, and we look forward to working together in 2019!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4jXl0hR8BhI6cnRYGmZG4h","type":"Entry","createdAt":"2019-11-03T18:39:11.446Z","updatedAt":"2019-11-03T18:39:11.446Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3kmJTCVnKMSFumOwyF3YAq"}}},"description":{"en-US":"STRATACACHE, the parent company of Carmanah Signs, today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, formerly known as POPSCREENS, is now called Scala China. The rebranding strengthens solution visibility and brand presence in the global commercial market, positioning Scala China as a prime solution for interactive retail displays within the STRATACACHE family of marketing technology companies. This acquisition further enhances STRATACACHE’s expansion in the Asia-Pacific region, as well as STRATACACHE’s commitment to the Scala brand, following Scala’s acquisition in August 2016.\\n\\n*__“We have demonstrated significant focus on growth in the important Asia-Pacific market, investing more than $100 million in the region in the past 24 months, including the acquisition of Scala,” said Chris Riegel, CEO of the STRATACACHE family of companies. “We are enjoying tremendous growth in the region with strong new leadership, a greatly expanded services team and a strategic focus on the markets in China, India, Indonesia, and Malaysia. The Asia-Pacific region has added more than 2 billion consumers to the middle class in the past decade and we’re helping leading retailers, brands, and marketers develop these new consumer relationships. Scala China is another step along that journey and, with the recent progress on US-China trade relations, now was the right time to move forward on this opportunity.”__*\\n\\nScala China will continue to produce advanced embedded computing devices, ranging from 7” to 98”. \\n\\n*__“The devices are ideal for 24×7 commercial use in interactive consumer engagement environments such as retail stores, gaming, hospitality, and banking,” said Patrick Saletta, Chief Operating Officer. “With over 8,000 existing Scala customers worldwide, we will help expand opportunities in many strategic markets and client partnerships.”__*\\n\\nAs part of the acquisition, new infrastructure includes an expansive 250,000 square foot manufacturing facility and more than 125 new employees — including world-class research and development, scaled production and manufacturing lines, and design and software engineers with deep experience in the Rockchip platform, a core element of the smart touchscreen devices. There is also a new support and logistics center and China-based Network Operations Center, optimizing client services throughout the region, key factors in the STRATACACHE growth plan to hit $1 billion USD in sales by 2020. The acquisition drives a significant job increase including marketing, development, engineering, accounting, and global support teams at STRATACACHE’s Dayton headquarters and operations facilities.\\n\\n*__“Our all-in-one platforms are enhanced with additional technology for mobile sensors, such as STRATACACHE’s own Walkbase sensors, and computer vision that exists in the STRATACACHE family today,” said Li Fan, General Manager. “Adding embedded computing devices to STRATACACHE’s robust suite of marketing technology for kiosk, point-of-sale, and commercial tablet computing devices significantly enhances the full solution offering for the client.”__* \\n\\nScala China leadership also includes David Wong, Vice President of Sales for Asia-Pacific. More information is coming to www.scala-china.com.\\n\\n### ABOUT STRATACACHE & CARMANAH SIGNS\\u2028\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. STRATACACHE powers the biggest digital networks for the world’s largest brands. \\n\\nCarmanah Signs, STRATACACHE’s global Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2 million software activations and 145,000 wireless jackpot signs at retailers around the world, serving 50+ lottery jurisdictions and 500+ casinos globally. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous lottery industry events, Carmanah Signs is the only digital signage provider committed to the lottery industry at this level."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZQ7jfmmzEMrY1DgMxO1Nw","type":"Entry","createdAt":"2019-11-03T18:10:57.679Z","updatedAt":"2019-11-03T18:10:57.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Express"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2srbakbSTc4DRo8WvANLc8"}}},"description":{"en-US":"Carmanah Signs is proud to partner with Camelot UK and the National Lottery as their In-Lane Jackpot Sign provider. There are currently thousands of Carmanah In-Lane Jackpot Signs live at grocery lanes in Ireland, and this development has been further enhanced with the introduction of an additional 500+ checkout lane jackpot sign pilot recently activated with Camelot and ALDI UK, as highlighted in the business section of UK’s Sunday Express newspaper. \\n\\n“One of our key priorities has been to make National Lottery games available in discount supermarkets whose market share has grown considerably in recent years. We’ve started this process via a trial with Aldi, which has been going very well. Depending on the outcome of this trial, a decision will be made on whether to roll out more widely,” said a Camelot spokesman. “Customers tell us that a lottery ticket is now one of the items that they prefer to buy as part of their main grocery shop.”\\n\\nIn-Lane Jackpot Signs have proven to be an essential part of a successful in-lane program. With over 15,000 lanes and counting, Carmanah Signs continues to be the only jackpot sign provider with live In-Lane Jackpot Sign executions.\\n\\nTo read the full article, please visit: https://www.express.co.uk/finance/city/1021514/Camelot-aims-for-Aldi-Lottery-boost"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Sc1XUAZpwcNC0zUAMssnb","type":"Entry","createdAt":"2019-11-03T18:01:10.742Z","updatedAt":"2019-11-03T18:01:10.742Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Almost"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"27FYKZ5gUun7aF6p5lcUcq"}}},"description":{"en-US":"From Digital and LED Table Limit Signs, to Interactive Displays and Walkbase real time audience measurement, Carmanah Signs can help __improve player engagement, lift casino sales,__ and __increase brand value__.\\n \\n*Visit us in __Booth #4301__ to check out the latest solutions for inspiring guests with real time, targeted messaging throughout your casino.*\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"16lylSjhwX3jVcP1i5KCIR","type":"Entry","createdAt":"2019-11-03T17:57:35.324Z","updatedAt":"2019-11-03T17:57:35.324Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Stratacache"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"w68Pbb3X3BLU5nh4yTSGn"}}},"description":{"en-US":"STRATACACHE Founder & CEO Chris Riegel travels the world to help organizations connect with their consumers via intelligent visual and consumer engagement solutions. In the latest issue of *La Fleur’s Magazine*, Riegel discusses how retailers win the game by understanding the value of “micro-moments” and recommends actions lotteries can take to improve the in-store player experience. \\n\\n“We have built an optimization strategy around The Modern Shopper focused on micro-moments of joy. You do not need to have big, sweeping changes to affect the consumer. Minor in-store changes can often result in single- or double-digit sales growth,” says Riegel.\\n\\nWhat are “micro-moments”, and what actions can be taken to provide a better experience for players? Read the full article here: https://lafleurs.com/2018/09/stratacache-motivating-the-modern-shopper/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1VTjf4hQrdVlCSPvGJad6Z","type":"Entry","createdAt":"2019-11-03T17:54:16.314Z","updatedAt":"2019-11-03T17:54:16.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Pressrelease"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3MrQEJMSaTfbzimoAAoPsH"}}},"description":{"en-US":"STRATACACHE—the leading provider of digital signage, media distribution, and enterprise video acceleration technologies—recently added Walkbase and Q Division to its family of complementary digital media companies, expanding its global footprint of scalable, high performance marketing technologies.\\n\\nWalkbase, based out of Finland, is a pioneer in highly advanced in­-store marketing and analytics for smartphones, and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their real ­time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging, and artificial intelligence­ based mobile ad targeting systems. Walkbase’s world­ class solution directly aligns with the STRATACACHE customer experience strategy—helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.\\n\\nThe Walkbase solution uses existing in­-store technology (such as Wi­Fi enabled devices and access points, digital signs, sensors, and beacons) to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized, and mapped—from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.\\n\\nQ Division, STRATACACHE’s global retail tech consultancy launched just last month, takes those deep behavioral insights and uses them to engineer meaningful, connected experiences. Q Division is a team of business management consultants, connected commerce-focused industry experts, and solution engineers who advise brands and retailers on creating data-driven, best-in-class customer experiences. While Walkbase’s audience measurement technology arms companies with deep data, Q Division arms companies with the strategy necessary to win the consumer engagement battle at retail.\\n\\n*__“I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in­-store behavior at the point of decision,” said Chris Riegel, CEO of STRATACACHE.__*  \\n\\n### ABOUT STRATACACHE AND CARMANAH SIGNS\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With 2.1 million digital media devices in place worldwide, STRATACACHE has the deepest and widest footprint in the market and consistently enhances offerings to better serve customers.\\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 1.6 million connected media players and 140,000 wireless jackpot signs at retailers around the world, serving 50+ lottery customers on four continents. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"sLaJK90f4GX2QGgygmDZs","type":"Entry","createdAt":"2019-11-03T17:50:15.733Z","updatedAt":"2019-11-03T17:50:15.733Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_G2E"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4JrsbpcMxLXbtYAUK53fzZ"}}},"description":{"en-US":"G2E 2017 is almost here! Melanie Farkas and the Casino Team are looking forward to showcasing our new product innovations and catching up with old friends at the Sands Expo in Las Vegas, October 3-5.\\n\\nStop by booth #2609 to check out our latest innovations in Digital Table Limit Signs. More powerful. More scalable. More options. Powered by the most robust digital signage software available. Beautiful content in HD, easier-than-ever touchscreen control, analytics, and more.\\n\\nAlso at the booth will be demos of our best-selling LED Table Game Signs, Petite LED Table Limit Signs, and Vegas LCD Table Limit Signs, along with Interactive Touch Tablet and Anonymous Visual Analytics experiences.\\n\\nSee you there!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5M5ApBxkkF7iP3pH34xIsL","type":"Entry","createdAt":"2019-11-03T17:47:26.685Z","updatedAt":"2019-11-03T17:47:26.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_LaFleur\'s"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6XsnipnViZ65nhGHqK34Ew"}}},"description":{"en-US":"__*\\"As technology brings more convenient options at every turn, traditional brick-and-mortar stores are struggling to stay relevant... Lotteries should be on the lookout, because if brick-and-mortar retail becomes less convenient for consumers, the U.S. lotteries are in a predicament—62.5% of sales come out of convenience stores.\\"*__\\n\\nLa Fleur\'s explores the future of retail in their current issue, delving into digital signage, in-lane solutions, and retailer relationships. The piece features some of Carmanah\'s current digital and jackpot signage, in partnership with a few of our forward-thinking European lottery customers. Have a look at what our friends from Norway, Ireland, and Belgium are doing to create the retail of the future today.\\n\\nRead the full article here: http://lafleurs.com/the-future-of-retail/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ZUGMTQ9p8jo1YR63jKeiU","type":"Entry","createdAt":"2019-11-03T17:44:48.385Z","updatedAt":"2019-11-03T17:44:48.385Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Deck"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4OidVeLmeNmg3DiYFXWcmE"}}},"description":{"en-US":"It\'s the time of year when players are dreaming of extra holiday cash, looking for a fun little break in their hectic schedule, and picking up those last minute gifts. The best way to remind players they could use holiday instant tickets in their lives? When they’re already at retail and ready to take action! Lottery Digital Menu Boards do just that.\\n\\nBuilt to beautifully display digital planograms, highlighted and seasonal tickets, and jackpot takeover screens, Digital Menu Boards (DMBs) consist of commercial grade LCD displays mounted to the wall above and behind the counter at retail. Leading lotteries are rethinking the way instant tickets are displayed and advertised to players by implementing DMBs as a tool to partner with, or in some cases even replace, traditional countertop dispensers.\\n\\nDMBs appeal to players through dynamic animations and HD video, rather than relying on the static art of tickets and dispensers. This inspires players to select products at their own pace prior to the point of sale, resulting in incremental ticket sales and reduced congestion at the cash. \\n\\nExamples of messaging approaches on Lottery DMBs include:\\n\\n- Digital planograms of key instant tickets, using subtle motion to capture player attention\\n- Special features for new product launches and seasonal games\\n- Jackpot screen takeovers, triggered when jackpots hit a predetermined amount\\n- Programmatic updating of highlighted tickets based on changes in inventory or sales trends\\n- Hyperlocal dynamic content targeted to any screen, anywhere (for instance, regional or same store winners)\\n\\nRetailers are unique, with DMBs configured to fit each retail chain and location type depending on their individual requirements. For example, you’ll want to consider consumer traffic patterns, available space, and existing clutter or fixtures. Multiple screens, signage location, and specialized mounting options make customization possible and optimize sales at retail. Now that puts us in the holiday spirit!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5k4ANR9SRnlcuktRcg16q2","type":"Entry","createdAt":"2019-11-03T17:39:40.535Z","updatedAt":"2019-11-03T17:39:40.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_Lafleur"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1tPAYnMp73KDphPFGuwjoI"}}},"description":{"en-US":"Highlighted in the latest issue of La Fleur’s Magazine is Carmanah’s Digital Menu Board pilot with Ontario Lottery & Gaming (OLG). The Digital Menu Boards are being tested in convenience stores, gas stations, and dedicated lottery channels. Positioned behind the check-out counter, they feature a wide range of lottery products using animations, video, and hyperlocal advertising.\\n\\n“Carmanah has been able to provide tremendous support with the rollout and installation of the Digital Menu Boards,” said Michael McKerracher, Brand Manager, Retail Marketing, OLG.\\n\\nYou can read the full article here: http://lafleurs.com/carmanah-signs-delivers-digital-menu-boards-for-olg-pilot-test/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6CdsqMFsM6gTLPWbyZmOkA","type":"Entry","createdAt":"2019-11-03T17:36:50.416Z","updatedAt":"2019-11-03T17:36:50.416Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_CIBELAE"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2VZCh9ndt1uzEMV2TKhG4j"}}},"description":{"en-US":"The Carmanah Signs team is in beautiful Panama City next week for the CIBELAE 2017 Congress. In between the thought provoking speakers and stunning views, be sure to come visit us at the tradeshow! We’ll be showcasing some of our latest wireless jackpot signs, lottery digital menu boards, and a touchscreen interactive sports betting experience. See you there!\\n\\nEl equipo de Carmanah Signs se encuentra en la hermosa ciudad de Panamá la próxima semana para el Congreso CIBELAE 2017. Entre los oradores que provocan el pensamiento y las vistas impresionantes, asegúrese de visitarnos en la feria! Estaremos mostrando algunas de nuestras últimas señales de jackpot inalámbrico, tablas de menú digital de lotería y una experiencia de apuestas deportivas interactivas con pantalla táctil. ¡Te veremos allí!\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4xGGGdQok7A1jYqdVLKrfS","type":"Entry","createdAt":"2019-11-03T16:38:07.244Z","updatedAt":"2019-11-03T16:38:07.244Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSign_News_PGRI"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"17NaiB82kEhf1nzzJMW2QN"}}},"description":{"en-US":"Why do Lotteries need to protect their privileged position at retail? What is happening in the world of grocery and convenience retailing, and how is Digital Signage network technology changing the landscape? Our article in this month\'s issue of Public Gaming International explores these questions and more, letting you know how you can protect your Lottery\'s position at retail and capitalize on the benefits of digital signage.\\n\\n\\"With the install base of DS networks growing at a rate of about 15-20% per year in the USA, retail chains, including C-stores, have an increasing interest in installing their own DS networks. If a retailer installs its own DS network before the Lottery does, the Lottery risks losing its current Point-of-Sale (POS) privileges and may be forced to share or buy space on the displays owned by their retailer.\\"\\n\\nRead the full article here: http://www.publicgaming.com/PUBLICGAMINGSEPTEMBEROCTOBER2017/mobile/index.html#p=62"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1epC9IObQgiVdKIwSs1A3L","type":"Entry","createdAt":"2019-11-03T16:27:52.838Z","updatedAt":"2019-11-03T16:28:14.969Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_News_NACS"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"MUcY5Twze4eg1L5NJ7DpQ"}}},"description":{"en-US":"Carmanah Signs is at NACS Show 2017 in Chicago this week, along with STRATACACHE and our sister companies, Scala and PRN. Proud to be part of the convenience and fuel retailing industry’s premier event, we’ll be showing attendees how they can transform the brick and mortar experience and boost customer engagement with digital signage.\\n\\nWe’ll also have some of our latest lottery products on hand, including Wireless Jackpot Gas Pump Toppers and Lottery Digital Menu Boards. Come see how we’re using smart technology, expert content strategy, and best-in-class creative to change the way people shop today, delivering ROI now."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ibRs8H4P9HNK9o264ABpQ","type":"Entry","createdAt":"2019-11-03T15:53:11.307Z","updatedAt":"2019-11-03T15:53:11.307Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_RequestInfo_Casino"},"title":{"en-US":"Request Info"},"subtitle":{"en-US":"LET\'S TALK!"},"description":{"en-US":"Would you like information on our casino products? Please get in touch!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2B0k1cu9zwyd3hVXjpWw6Y","type":"Entry","createdAt":"2019-11-03T15:49:59.745Z","updatedAt":"2019-11-03T15:49:59.745Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_RequestInfo"},"title":{"en-US":"Request Info"},"subtitle":{"en-US":"LET\'S TALK!"},"description":{"en-US":"Would you like information on our lottery products? 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"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3NOATzdXM9UAAGWQPb1CTz","type":"Entry","createdAt":"2019-11-03T15:28:06.567Z","updatedAt":"2019-11-03T15:28:06.567Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Team_Ed"},"title":{"en-US":"Ed Montemayor"},"subtitle":{"en-US":"DIRECTOR, OPERATIONS"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61NiGa2mzAbtiBXq6hrAQj"}}},"description":{"en-US":"Ed’s background is in Supply Chain Operations Management, with over 20 years of progressive experience in electronics and mechanical manufacturing environments. A key member of the Carmanah team from 2008-2012, Ed was instrumental in Jackpot Sign supply operations and helped set the strategic direction for Carmanah Signs. He left in 2012 to venture in Oil & Gas, and we’re so pleased to welcome him back as our Director of Operations in 2019! "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qIfyI95U5Wc6cIkOF3aSE","type":"Entry","createdAt":"2019-11-03T15:26:17.006Z","updatedAt":"2019-11-03T15:26:17.006Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Team_Kalon"},"title":{"en-US":"Kalon Armstrong"},"subtitle":{"en-US":"DIRECTOR, BUSINESS DEVELOPMENT"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Xy6fGcpaXYg4SIkq5q2s2"}}},"description":{"en-US":"Kalon is responsible for supporting Carmanah\'s continued growth and positioning as a leader in the global Lottery Industry. 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"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BAiTR7dtS6UeXQlgF9KH9","type":"Entry","createdAt":"2019-11-03T15:23:01.140Z","updatedAt":"2019-11-03T15:23:01.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Team_Melanie"},"title":{"en-US":"Melanie Farkas"},"subtitle":{"en-US":"CASINO SIGNAGE SALES MANAGER"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"tf4wXdkEccRyJIOell17Q"}}},"description":{"en-US":"An indispensable member of the Carmanah Signs team for the past decade, Melanie guides our Casino customers through the world of Table Limit and Table Game Signs, Interactive Displays, and Networked Digital Signage. 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David spent the previous seven years working with IGT’s European clients on retail sales optimization, joining the Carmanah team in 2015. Prior to that he was a top retail executive with Coca-Cola International. His current mission? To engage lottery players by digitizing the in-store playing experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1FSM07kOhU9HbfWYjd1fKH","type":"Entry","createdAt":"2019-11-03T15:18:36.322Z","updatedAt":"2019-11-03T15:18:36.322Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Team_Maxwell"},"title":{"en-US":"Maxwell Goldstein"},"subtitle":{"en-US":"VICE-PRESIDENT LOTTERY SALES, NORTH AMERICA"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"77vYoNXn5EVkGPn5GQMXe5"}}},"description":{"en-US":"Carmanah’s VP of Sales, Max has worked in retail and gaming signage for 20 years, focusing exclusively on the global Lottery Industry for the last ten. He has a deep understanding of both the lottery players’ retail journey and of sales activating sign implementations at Lottery retail. He is a passionate advocate for his Lottery customers’ requirements."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1qCl2ovISJm9a3los4JBXO","type":"Entry","createdAt":"2019-11-03T15:16:27.979Z","updatedAt":"2019-11-03T15:16:27.979Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Team_Cameron"},"title":{"en-US":"Cameron Waldie"},"subtitle":{"en-US":"PRESIDENT & CEO"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3laX3l2MtYfLlF51tY5qdD"}}},"description":{"en-US":"President of Carmanah Signs since 2009, Cameron has focused Carmanah’s technology development on high value retail signage for Lottery & Gaming. In 2013, he conceived the idea that Carmanah should join forces with __*STRATACACHE*__, the #1 global digital signage company. Now with 54 lottery customers worldwide, Cameron is highly focused on ensuring the Carmanah team delivers its digital media and marketing technology with exceptional ongoing customer service. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6hlE2lJgEDY6TvAKXQChkB","type":"Entry","createdAt":"2019-11-03T14:21:29.192Z","updatedAt":"2019-11-03T14:21:29.192Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Topics_Casino_Experience_Vegas"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"21FT1Wzo7jPjKJTWywXgly"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2RrgCrvNNpxjnGpWd561u5","type":"Entry","createdAt":"2019-11-03T13:38:23.346Z","updatedAt":"2019-11-03T13:38:23.346Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Contactus"},"title":{"en-US":"Contact Us"},"description":{"en-US":"__OUR OFFICE__\\n6025 12 St SE #5\\nCalgary, Alberta, Canada\\nT2H 2K1\\n\\n(403) 252 6047"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZCxJ9pp6jHLRIPwKFOZbJ","type":"Entry","createdAt":"2019-11-03T13:37:22.554Z","updatedAt":"2019-11-03T13:37:22.554Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Upcoming_EL/WLA"},"title":{"en-US":"EL/WLA Sports Betting Seminar"},"subtitle":{"en-US":"MADRID, SPAIN. 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NOVEMBER 6-8, 2019"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jcqCbsUBnkNm27caIAzkv","type":"Entry","createdAt":"2019-11-03T13:34:11.398Z","updatedAt":"2019-11-03T13:34:11.398Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Upcoming_EL"},"title":{"en-US":"EL Innovation Seminar"},"subtitle":{"en-US":"HELSINKI, FINLAND. NOVEMBER 5-7, 2019"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6cXiDuR1BrvliUtoAq6QJh","type":"Entry","createdAt":"2019-11-03T13:33:40.283Z","updatedAt":"2019-11-03T13:33:40.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Upcoming_PGRI"},"title":{"en-US":"PGRI Lottery Expo"},"subtitle":{"en-US":"NEW YORK, NEW YORK. OCTOBER 28-30, 2019"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Bk5WXcuyjw4Aw6y3sdXms","type":"Entry","createdAt":"2019-11-03T13:23:59.554Z","updatedAt":"2019-11-03T13:23:59.554Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CarmanahSigns_Home_Usps"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"65Hy1po6KkahWtujXeUF00"}},{"sys":{"type":"Link","linkType":"Entry","id":"46ckNmDK2lGOtv7xJ8l6gK"}},{"sys":{"type":"Link","linkType":"Entry","id":"7jJ6m0PobUv0iEACJ2kSU6"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Yn0Rppe9KVoyQ0zMSywVL"}},{"sys":{"type":"Link","linkType":"Entry","id":"6RXZcPapr0pbHjnMx3rCHs"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2DZafECuegS2p5AzhIf9LK","type":"Entry","createdAt":"2019-11-03T13:00:04.878Z","updatedAt":"2019-11-03T13:00:04.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Thomas_Founder"},"description":{"en-US":"*Founder of National In-Store (NIS) Joins Company*\\n\\n__Sarasota, FL - January 28, 2008__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the company’s Management Committee has appointed Thomas L. Dowdy as a new independent director.\\n\\nMr. Dowdy founded Florida-based National In-Store (NIS), and directed the company’s growth from start-up in 1994 to the sale of NIS to Omnicom Group Inc. (NYSE: OMC) in 2004. Under Mr. Dowdy’s leadership, NIS grew to $46 Million in annual sales by providing’one stop, end-to-end solutions’ for national retailers and brands. During Mr. Dowdy’s tenure at NIS, he led the company through an expansion of offerings, including event marketing, sales training, retail metrics, promotional activation, technical services, direct sales, telemarketing, staffing recruiting and distribution logistics.\\n\\n“With the combination of his achievements inside the retail and sales promotion industries and the expertise he has garnered from managing a fast growing company, we believe Tom will bring a valuable perspective and host of constructive insights to our board,” said Ken Goldberg, CEO of Real Digital Media. “In addition, Tom remains an industry insider with a very broad and active network that we believe will benefit our future corporate development efforts as our company works to expand our presence in the digital signage industry. I look forward to Tom’s contributions.”\\n\\n“IP-driven narrowcast networks are the next big delivery medium for brand content,” said Tom Dowdy. “The recent NBC upfront for out-of-home media validates that these digital signage networks are clearly here to stay, and brands have a new weapon in their arsenal to reach targeted audiences. I couldn’t be more excited about my association with Real Digital Media, a company that is at the forefront of this exciting and emerging market.”\\n\\nPrior to founding NIS, Mr. Dowdy spent over 20 years in the consumer packaged goods industry holding executive level sales and marketing positions with Chesebrough-Ponds (Unilever), Johnson & Johnson and Combe Incorporated.\\n\\nMost recently, Mr. Dowdy established TLD Group LLC, which provides competencies around venture finance, sales and marketing execution to both start-up and established companies in retailing and brand marketing.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7sun4fWmyMjO0v3o66Butj","type":"Entry","createdAt":"2019-11-03T12:57:18.772Z","updatedAt":"2019-11-03T12:57:18.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_TheUPS_Network"},"description":{"en-US":"*Network of in-store dynamic digital video signage promotes new services and augments branding of Canadian locations as destination for business support services*\\n\\n__Toronto, Ontario - August 15, 2006__\\nCCi, a leading global retail automation company, today announced that The UPS Store in Canada, the country’s largest franchised retail network of business support services, has selected CCi’s Retail Digital Media Solution over competitive offerings to provide dynamic digital video signage at point-of-purchase at select The UPS Store locations across Canada. This is a significant development in Canada’s digital signage market as it represents a strong endorsement of the technology by a well established retailer and further strengthens CCi’s leadership in fully managed, end-to-end digital video signage solutions for Canadian retailers.\\n\\nThe project was awarded to CCi due to the comprehensive nature of their solution, which includes handling the selection of the technology infrastructure and content delivery system, as well as a complement of fully managed network services such as strategy, content development, programming, and measurement.\\n\\n“CCi’s ability to provide a complete turnkey solution was a key factor in our decision to select them for the implementation of our digital video signage,” said Malcolm Houser, Executive Vice President and Chief Operating Officer of The UPS Store network in Canada. “It’s not enough to merely install video displays. You need a partner who understands the role of technology in retail, has a clear vision for digital signage, and has the value-added relationships and expertise in place to ensure success. CCi impressed us on all counts.”\\n\\nDennis Kukulsky, Vice President, Retail Application Division at CCi, adds, “There are many pieces to the digital signage puzzle. We’ve made the investments to coordinate these pieces and have assembled a total digital signage solution that addresses the needs and goals of today’s retailer. It has been proven that digital media, at the point-of-purchase, can significantly lift product sales, lower perceived wait times, and increase product recall up to seven times that of conventional signage. We are delighted that The UPS Store recognizes this, and selected our fully managed solution. In return, they have a trusted partner who serves as a single point of contact for their digital signage implementation.”\\n\\n__Going Digital__\\n\\nThe power of retail digital media in providing information and influencing in-store decisions was critical in the decision of The UPS Store to pursue a digital signage offering. The UPS Store Canada was looking to take advantage of the impact of digital media at the point-of-purchase to reach customers more effectively with targeted and branded messages.\\n\\nExplains Houser, “The UPS Store experience is built on the foundation of delivering quality services and time-saving convenience. Increasing customer awareness of all our products and services is critical to our mission of being the destination for the best and most convenient small business and individual consumer business services. Digital signage is an excellent medium to deliver relevant and timely messages to our in-store customers to further enhance The UPS Store experience and educate them on all we have to offer.”\\n\\nCCi has partnered with Real Digital Media (RDM) whose NEOCAST® digital signage solution has been specifically designed to create effective digital signage and to withstand the challenges of the retail environment, which include long operating hours, frequent changes of dynamic content, varied network architectures and the requirement for little or no on-site maintenance. NEOCAST® media players and hosted server software will be used to control the digital elements used in The UPS Store’s visual marketing campaigns.\\n\\n“We are truly excited and committed to working alongside CCi, The UPS Store and its franchisees as they implement and realize the benefits of digital signage in their retail environment,” said Ken Goldberg, CEO of Real Digital Media. “Working together as partners, we have all the ingredients to help these businesses meet their goals of increasing product awareness, enhancing the customer experience and delivering quality service.”\\n\\nEyeQ Digital was selected as exclusive content developer for The UPS Store network in Canada. With unequalled experience in digital content creation, EyeQ will be responsible for all the material that appears on the network.\\n\\n“The team at The UPS Store really appreciates that a retail network is most effective when shoppers are engaged. It’s our job to keep the information relevant, informative and entertaining. We are delighted to be a part of the CCi rollout team”, enthused David Hunter, President of EyeQ Digital.\\n\\nCCi will provide full integration and rollout services including project management, hardware sourcing, installation, and ongoing support.\\n\\n__About CCi__\\n\\nCCi, a leading global retail automation solutions company with over 15 years of experience, has earned a solid reputation in the international retail industry. With more than 20,000 installed client computers and over 6,000 network servers for more than 500 clients in North America, Europe, Asia and Australia, CCi is committed to delivering premier solutions and backing these systems with attentive, reliable customer service. With CCi, clients count on one company to design, integrate, install, deploy and service all of their retail automation solutions. Our highly trained technical teams and our partnerships with the best technology companies in the world enable us to offer custom solutions that work. For more information, please visit www.cciint.com.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nThe family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit www.realdigitalmedia.com.\\n\\n__About EyeQ Digital__\\n\\nCanada’s leading network content specialist, EyeQ Digital has developed content for brands across virtually every consumer product sector. EyeQ programs can be seen running daily on digital networks from Toronto to Times Square to Shanghai. The company’s unequalled customer experience management, paired with its powerful ROI research tools, helps clients leverage the full power of this new digital medium. For more information, please visit www.eyeqdigital.com.\\n\\n__About The UPS Store__\\n\\nThe UPS Store, formerly Mail Boxes Etc., is Canada’s largest franchised network of business support centres. Each store is a one-stop shop for reliable and efficient business services. Its offerings include worldwide courier services, packing and shipping, mailbox rental with 24 hour access, digital printing, document finishing, black and white and colour photocopying, faxing, graphic design, and mail fulfillment. In October, 2005, 95% of the Canadian Mail Boxes Etc. network re-branded to The UPS Store. Canadian The UPS Store and Mail Boxes Etc. operations continue to be owned and managed by Oakville, Ontario-based MBEC Communications and licensed franchisees.\\n\\nTogether, The UPS Store and Mail Boxes Etc. locations comprise the world’s largest franchise network of retail shipping, postal and business service stores, with more than 5,700 locations around the world and over 280 in Canada. The UPS Store and Mail Boxes Etc. names are used in Canada under a master license by Mail Boxes Etc., Inc., a UPS company.\\n\\n__Media Contacts__\\n\\nKathleen Powderley\\nCJC Communications\\nFor: The UPS Store/MBEC Communications Inc.\\n416.699.5665\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7CMQFJzitSW4gWwEy3IVBM","type":"Entry","createdAt":"2019-11-01T16:25:37.379Z","updatedAt":"2019-11-01T16:25:37.379Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Thebroadway_Hotel"},"description":{"en-US":"*Hotel network serves New York City visitors by delivering the latest Broadway and Off-Broadway previews, news and information*\\n\\n__Sarasota, FL - March 7, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced The Broadway Channel has selected RDM’s NEOCAST® digital signage solution to manage programming to over 60 hotels located across New York City. The Broadway Channel® is a full-service multimedia company that produces high quality video, streaming media and television programming for Broadway, Off Broadway, Performing Art Centers and Regional Theatres.\\n\\nThe Broadway Channel® reaches over 42,000 New York hotel guests each day in 61 hotels including the new and exclusive Mandarin Oriental. The Broadway Channel® provides Broadway Previews, a news and information program about Broadway and Off-Broadway productions, as well as state of the art 24-hour programming encompassing previews of current performances and star interviews.\\n\\nThe selection of NEOCAST® was a result of The Broadway Channel’s expansion and the requirement to have more control and visibility across their network.\\n\\n“The Broadway Channel® has been delivering first class product and premium content for the past five years to hotel guests throughout New York City”, said Ken Hege, President of The Broadway Channel®. “However, as technology in this space has improved, we realized there was an opportunity to gain greater visibility and improved control over the management and distribution of our programming. NEOCAST® from Real Digital Media provided these improvements, along with increased reliability, improved performance, access to additional RSS or weather content, as well as detailed reporting functions. Combined, we can more confidently serve our target audience and advertisers, as well as expand into new markets with NEOCAST®.”\\n\\nBroadway is one of the top three reasons people visit New York, and typically they do not decide which shows to attend until after they have arrived. This makes The Broadway Channel® a prime medium to deliver relevant, targeted programming to an audience planning on attending a Broadway or Off-Broadway show.\\n\\n“We are enthusiastic about this opportunity to help The Broadway Channel reach out to visitors in New York City”, said Ken Goldberg, CEO of Real Digital Media. “Their niche market programming combined with the demographics and psychographics of the audience make this network a prime example of a defined market. It’s targeted, discrete, and provides tremendous value to both the viewers and the advertisers. This is a ‘ready, aim, fire’ network that further demonstrates the power and flexibility of our NEOCAST® digital signage platform.”\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\nAbout The Broadway Channel\\n\\nThe Broadway Channel® is a full-service multimedia company that produces high quality video, streaming media and television programming for Broadway, Off Broadway, Performing Art Centers and Regional Theatres. For the latest interviews with Broadway’s biggest stars and continual video coverage on the hottest shows now on Broadway and Off-Broadway tune in to The Broadway Channel®. The Broadway Channel® reaches into 61 Manhattan hotels, amounting to over 32,000 hotel rooms and 42,000 visitors per day.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7pZmT2SUXlTbeUA9Oc1hTa","type":"Entry","createdAt":"2019-11-01T16:23:02.624Z","updatedAt":"2019-11-01T16:23:02.624Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Subway_Worldwide"},"description":{"en-US":"*Worldwide Network Nearing One Thousand Installations Across United States as Expansion into International Locations Gets Underway*\\n\\n__Sarasota, FL - March 6, 2012__\\nReal Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, and Independent Purchasing Cooperative, Inc. (IPC) the independent SUBWAY® franchisee-owned purchasing cooperative, today announced expansion details for the SUBWAY®TV & RADIO digital signage network.\\n\\nDesigned to enhance the SUBWAY® customer experience worldwide, the SUBWAY®TV & RADIO digital signage program aims to better inform customers of their food and drink options, introduce new menu items and enhance the visibility of in-store promotions. The program is an elegantly designed marketing and sales vehicle streamlined to fit within the daily operations of franchisees’ restaurants.\\n\\nThe network has been expanding rapidly since it was launched in 2010. Approximately 1,000 installations have already been deployed in the United States, with over 500 installations in the Los Angeles market area alone with plans underway to soon expand into international markets.\\n\\nBob Grewal, SUBWAY® Franchisee and Development Agent for the Los Angeles area, states, “We have experienced rapid integration into our 500 restaurants. We are confident that the addition of digital signage will enable us to better communicate with our diverse customers and drive future growth.” Dennis Clabby, IPC’s Vice President of Purchasing, commenting on the network’s growth, adds, “Subway’s goal is to continually increase the value of the franchisees’ investment in the restaurant and to help them successfully compete in the QSR industry. With digital signage, we are building a viable, cost-effective program to help our franchisees reach their customers with timely product and promotional messages that influence customer behavior at the counter and increase sales. Designed to increase store profitability, the strong positive response of the franchisees and the rapid growth of this program is very encouraging.”\\n\\nProgramming\\n\\nThe SUBWAY® TV & RADIO programming is a mix of video featuring SUBWAY® products and promotions, and streaming music delivered via the internet. Franchisees are currently deploying SUBWAY®TV & RADIO in the “queue” where customers place their orders. The digital signage program includes high-quality hardware such as Nexcom fan-less media players and Samsung 40″ commercial-grade high definition displays. Brian Wheeler, Director of Franchisee Services at IPC noted that: “Partnering with these quality vendors ensures that our franchisees install equipment that is highly reliable and designed for a 24-hour restaurant environment.”\\n\\nProgramming content is supplied and managed at a national level, but unique to SUBWAY® TV & RADIO, franchisees can influence what is played by logging on and scheduling changes through a franchisee portal. The network allows for local control of playlists across several time slots, such as breakfast, lunch or dinner.\\n\\nTony Pace, SUBWAY® Franchisee Advertising Fund (FAF) Senior VP, and Chief Marketing Officer, states: “Given the size and scope of our business, our marketing emphasis is not on having a singular message during one particular point of time. We’re selling sandwiches all day long to over 30 million customers per week. SUBWAY®TV & RADIO gives us a vehicle to interact with customers in a meaningful way. To streamline the localization process, Real Digital Media was engaged to develop an application to simplify and extend content placement functions to thousands of local users without relinquishing centralized control.”\\n\\nFully integrated with the NEOCAST® Media Server management software, this new web-based application is called NEOCAST® Director. It allows network operators to centrally identify media that is accessible to local users, who can then simply select, schedule and place those media into already active playlists in their restaurant locations.\\n\\nMichael Baron, President of Real Digital Media added, “Subway is a highly engaged partner and pushes us to enhance our product to meet the unique demands of their franchisees. They are totally focused on digital signage as a way to enhance their stellar brand, improve already industry leading customer satisfaction and make franchisees even more profitable. As the SUBWAY®TV & RADIO Network moves to quickly become the largest global digital signage network, we are pleased that we can be an integral part of the Subway family and help them achieve even greater success in the years ahead.”\\n\\nThe SUBWAY®TV & RADIO Network operates on the NEOCAST® digital signage platform from Real Digital Media. Key factors for the selection of NEOCAST® include having an enterprise version that could scale to serve multiple media players in each of the more than 36,000 SUBWAY® locations worldwide; the ability to stream music programming through a media player that also handles the video programming; and the flexibility to quickly develop new features required by the IPC network operators around the globe and the franchisees themselves.\\n\\nBrian Wheeler, IPC’s Director of Services, states, “Working with Real Digital Media, we quickly established that their software is easy to use, delivers performance as advertised and scales to very large numbers of locations without stress on the system. Equally important, we learned that the Real Digital Media team is incredibly responsive to our needs and is willing to go the extra mile to help us launch and manage a network of this scale. We continue to be impressed by their capabilities and attitude.”\\n\\nAbout Real Digital Media\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\nAbout SUBWAY® Restaurants\\n\\nThe SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 36,000 locations in 98 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965.\\n\\nFor more information about the SUBWAY® restaurant chain please visit http://www.SUBWAY.com and http://www.SUBWAYfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.\\n\\nAbout Nexcom\\n\\nFounded in 1992 and publicly traded in Taiwan, NEXCOM is dedicated to enhancing the value of its customers’ businesses through customized solutions and state-of-the-art digital signage technology. NEXCOM, an ISO-9001 certified company and member of Intel® Embedded Alliance, continues to develop digital signage products incorporating the latest technology and works closely with global partners to fulfill customer requirements. A wide range from cost-effective to superior high-performance and feature-rich digital signage solutions are created to address the broad spectrum of specific multi-media applications. The fan-less and compact design also provides great reliability, low maintenance and easy integration behind displays or other areas with limited space.\\n\\n###\\n\\n\\n()-"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZooeIIQIM3kQ0z1kQLhrT","type":"Entry","createdAt":"2019-11-01T16:20:47.474Z","updatedAt":"2019-11-01T16:20:47.474Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_STRATACACHE_Acquisition"},"description":{"en-US":"*Acquisition further consolidates digital signage industry and extends STRATACACHE’s leadership position*\\n\\n__Sarasota, Florida - January 9, 2017__\\nSTRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of Real Digital Media, provider of the NEOCAST® digital signage platform. Real Digital Media will become a wholly-owned subsidiary of STRATACACHE, and will continue to market, support and enhance the NEOCAST® platform.\\n\\nThe acquisition allows both firms to capitalize on years of shared industry success and experience. STRATACACHE brings significant capital, operational scale and service advantages to Real Digital Media that will directly benefit current and future RDM customers.\\n\\n“STRATACACHE has made significant investments across our sales, support and service organizations globally to provide industry leading managed solutions,” said Chris Riegel, CEO of STRATACACHE. “These investments have been extremely successful in service to our customers and have positioned STRATACACHE to strategically acquire companies that share our vision on the opportunity and growth of the digital signage industry. Real Digital Media has long maintained a strong position in the industry, and we believe the depth and breadth of STRATACACHE services will greatly extend Real Digital Media’s reach and solution offerings to the marketplace.”\\n\\nThe acquisition underscores the opportunity within the digital signage industry to create market efficiencies, spur innovation and further cement STRATACACHE as the leading global solution provider for networks of scale.\\n\\n“For over a decade, Real Digital Media has played an active role in the maturation of the digital signage industry,” said Ken Goldberg, CEO of Real Digital Media. “We are proud of our longevity and successes, and have long recognized industry consolidation as a critical next step for industry growth. STRATACACHE has unmatched capabilities that will allow Real Digital Media to better service the needs of our current and future customers, provide global scale, and streamline network launch and expansion efforts. We are excited about the next phase of Real Digital Media’s development as part of the STRATACACHE family of companies.”\\n\\nTogether, the companies will increase the value for customers by providing a portfolio of comprehensive solutions designed to enhance audience engagement across a multitude of venues.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and in-store rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales and media opportunities. With over 2.1 million software activations globally across our STRATACACHE and SCALA brands, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on Facebook.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: http://www.realdigitalmedia.com/\\n\\n###\\n\\n__Media Contacts:__\\n\\nLori Hillman\\nSTRATACACHE\\nLori.Hillman@prn.com\\n415-805-2544\\n\\nJason Broom, Real Digital Media\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"PghGyrTQT93a2KuQf7C2f","type":"Entry","createdAt":"2019-11-01T16:16:40.788Z","updatedAt":"2019-11-01T16:16:40.788Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Source_Combines"},"description":{"en-US":"*Combines price checking, digital signage into a single device*\\n\\n__New York, NY - January 14, 2008__\\nSource Technologies, a leading provider of integrated solutions for managing financial transactions and other secure business processes, and Real Digital Media, a leading provider of next-generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks, are joining forces. Through this partnership, a multi-functional, interactive kiosk that increases retailers’ sales and marketing efforts will be made available. As the first of its kind, the kiosk will be exhibited at the National Retail Federation annual convention Jan. 13-16, 2008, in New York.\\n\\n“Our partnership with Source Technologies will provide retailers with kiosks that offer greater functionality to reach customers with targeted information at the right place and the right time. Using these function-rich kiosks, retailers can expand their options from a self service only device (i.e. price checking) to a dynamic in-store marketing tool that has greater customer appeal,” said Ken Goldberg, chief executive officer for Real Digital Media. “Through a single device, not only will customer demands for applications such as price disclosure be met, but when the kiosk is not in use by a customer, it will also serve as a marketing and advertising vehicle to positively impact customer shopping behavior.”\\n\\nThis strategic partnership will involve the hardware integration of Source Technologies’ interactive kiosk along with its price checking application with Real Digital Media’s digital signage platform, NEOCAST®. The kiosks feature an open, Windows® Embedded operating system, allowing for multiple applications. With the NEOCAST® platform, the kiosks will transform into powerful, networked digital advertising, promotional and corporate communication networks.\\n\\n“To remain competitive, retailers need a device that serves more than one function like price checking or product lookup”, said William Bouverie, CEO of Source Technologies. “To maximize functionality, we have developed a kiosk that allows for multiple applications. With our Real Digital Media partnership, retailers can deploy a device that, between being utilized for other functions, operates as an electronic advertisement to increase its overall effectiveness and sales efforts.”\\n\\nNikki Baird, managing partner, Retail Systems Research adds, “Retail Media Networks ultimately are headed for interactive and personalized experiences in stores. Interactive media will become an important component if only to help boost the ability to measure response rates to in-store media. Not every ad or promotion will need to be interactive, but as other technologies are deployed in-store, a convergence between the roles different types of screens play will mean that companies looking at in-store media today will need to consider the role that interactivity may play in the future. For example, a kiosk may not be a ‘kiosk’ 100% of the time, but may very well become part of the retail media network when the kiosk is not in use.”\\n\\nReal Digital Media and Source Technologies will showcase the new kiosks in booth #779 at the NRF show.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. The company’s family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place and the right time. For more information, visit www.realdigitalmedia.com.\\n\\nAbout Source Technologies\\n\\nFounded in 1986, Charlotte, N.C.-based Source Technologies is a leading provider of integrated solutions for managing intelligent self-service kiosks that automate customer financial and informational transactions and other secure business processes. In addition to its ground-breaking transactional and interactive families of kiosks and software for self-service and retail applications, Source Technologies offers specialized magnetic ink character recognition (MICR) printers, consumables and software for printing checks and other paper disbursements and secure document printers and software for printing time- and information-sensitive documents. Customers include nine of the top ten U.S. banks, 69 of the Fortune 100, and thousands of small and mid-sized companies. Source Technologies solutions have created more than $500 million in economic value for its customers in the last ten years. For more information, visit www.sourcetech.com.\\n\\n###\\n\\nMedia Contact\\n\\nMary York / Carol Kennemore\\nFor Source Technologies\\n(678) 781-7221 / (678) 781-7205\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"unqCEGaNMRLq71cQzIEDu","type":"Entry","createdAt":"2019-11-01T16:13:18.114Z","updatedAt":"2019-11-01T16:13:18.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Respario_New"},"description":{"en-US":"*New Digital Signage Program Provides Pharmaceutical, Over-the-Counter and, Consumer Health Companies Opportunity to Reach Millions of Consumers at the Point-of-Influence*\\n\\n__Dallas, TX - August 12, 2009__\\nRespario Digital Advertising Group and Real Digital Media, provider of the innovative NEOCAST® Software-as-a-Service (SaaS) platform for managing digital signage networks, today announced the launch of the Pharmacy Health Network (PHN) presented by Cardinal Health.\\n\\nThe network, which is designed to reach health-conscious retail pharmacy customers at the point-of-influence, was introduced earlier this month at the Cardinal Health Retail Business Conference, the company’s annual trade show for independent and franchise pharmacies. Over 700 pharmacies signed up for the program during the conference, as Cardinal Health plans to make the Pharmacy Health Network available to the more than 5,000 independent retail and franchised pharmacies it serves throughout the United States.\\n\\nThe Pharmacy Health Network will provide health-oriented programming designed to educate, inform and entertain customers, interspersed with sponsor and location-specific messages.\\n\\nRespario, which has established a dedicated network operations center to manage the Pharmacy Health Network, is responsible for network installation, management and programming.\\n\\nIan Stone, Chief Experience Officer of Respario, states, “The goal of Pharmacy Health Network is to help pharmacists and advertisers connect with health-conscious consumers when they visit their local pharmacy and educate those customers with relevant information at the point-of-influence. The typical consumer visits their pharmacy more than once a month to access professional, personalized and useful advice. The Pharmacy Health Network aims to augment this relationship by delivering programming that enhances consumer awareness regarding their health choices and options.”\\n\\nThe Pharmacy Health Network system includes a 32″ commercial grade LCD screen, a media player that receives content from a central server, a directional speaker system and a high quality brochure rack. There are no upfront or ongoing costs to participating local pharmacies and the only items required to participate are electrical power and a shared high speed Internet connection.\\n\\nThe technology underlying the Pharmacy Health Network is the NEOCAST® digital signage platform from Real Digital Media. NEOCAST® provides an optimum solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a Software-as-a-Service (SaaS) delivery model. This architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead, and ensures networks are always operating using the latest technology and feature benefits.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “The launch of Pharmacy Health Network is an exciting event that represents the efforts of three companies working collaboratively to establish the objectives, requirements and metrics required for digital signage success. Cardinal Health’s involvement as owner of the network is a significant development for digital out-of-home advertising. Their longstanding relationships with various suppliers will greatly benefit Respario’s efforts to engage media planners and agencies seeking to take advantage of an advertising outlet dedicated to the health and wellness segment.”\\n\\nAccording to Respario’s Stone, Real Digital Media’s NEOCAST® was chosen due to the solution’s ability to support network growth at minimal operational costs, its flexible and scalable architecture, as well as the strong partnership developed with the Real Digital Media’s management team.\\n\\n“When we began the process of comparing media platforms, NEOCAST® rose to the top of the list very quickly. We knew that we would require not only a scalable technology, but also a platform that would allow our team to easily install and manage across a footprint that is large and could grow rapidly. The Real Digital Media team has been very flexible in providing several custom elements to their software to enhance the media experience in the pharmacies.”\\n\\nHealthcare companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.\\n\\n__About Respario__\\n\\nBased in Addison (Dallas), TX, Respario Digital Advertising Group manages the technology, content, and project management components required to effectively and efficiently launch digital signage networks. With a focus on the customer experience, Respario designs and sources content and programming that is engaging, educational, and provides a return on investment through advertising at the point-of-influence. The Respario portfolio of products and services include an in-house state-of-the-art digital signage network operations center, turnkey project management, specification and procurement of technology, media design, content aggregation, and advertising sales. Respario has garnered the attention of a diverse base of companies in several vertical markets including healthcare and retail. For more information, please visit www.digitaladgroup.com.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nReal Digital Media is a member of the Digital Signage Association, and the company’s headquarters are located in Sarasota, FL. Our platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eKvgpK3dF5Ol1grbKOu4Z","type":"Entry","createdAt":"2019-11-01T16:11:18.433Z","updatedAt":"2019-11-01T16:11:18.433Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Network"},"description":{"en-US":"*Network operators using Real Digital Media\'s NEOCAST® digital signage solution now gain access to AccuWeather news, sports and weather content*\\n\\n__Sarasota, FL - August 8, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a partnership with AccuWeather, The World’s Weather Authority™, to provide digital signage network operators access to the latest weather, sports and news information. The relationship represents an industry first for AccuWeather, and an innovative partner to help Real Digital Media continue to meet the growing demand for localized, dynamic content.\\n\\nReal Digital Media and AccuWeather engaged in a collaborative development process to integrate AccuWeather’s content feeds with RDM’s SpotSwap™ technology, a patent-pending feature of Real Digital Media’s NEOCAST® digital signage solution.\\n\\nSpotSwap™ allows digital signage network operators to generate a single, master playlist with placeholders for the insertion of local media content. By integrating with this technology, the latest up to date AccuWeather content can be rapidly inserted into playlists to ensure viewers are receiving the most relevant content for their location.\\n\\n“Weather is a very local and dynamic phenomenon that matters to digital signage viewers who are shopping, traveling or planning their next activity for the day,” said Michael Baron, Real Digital Media’s President. “Through this partnership, Real Digital Media has immediate access to the most up to date local weather conditions in the industry, while AccuWeather has a first of its kind mechanism through NEOCAST® and SpotSwap™ to deliver their content in a timely and engaging manner without requiring manual intervention. Both parties benefit while viewers get the latest AccuWeather forecasts and network operators can insert locally relevant content without any technical hurdles.”\\n\\nAccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, and weather trivia, plus sports news, U.S. or world news, business news, and financial information. Many of AccuWeather’s digital signage modules are also available in Spanish.\\n\\nDr. Joel N. Myers, Founder and President of AccuWeather adds, “The public has demonstrated its fascination with our accurate, hyper-local weather information on all existing media, and the lure of weather spells opportunity for those who place advertising adjacent to it. We look forward to partnering with Real Digital Media to offer this same powerful audience draw within their networks.”\\n\\nDistribution of AccuWeather content across the United States and Canada by Real Digital Media is effective immediately.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n__About AccuWeather__\\n\\nAccuWeather, The World’s Weather Authroity™, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather, serves over 250,000 paying customers in media, business, government and institutions, and millions more through AccuWeather.com. AccuWeather also provides content onto more that 10,000 Internet sites including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit us at www.accuweather.com for more information.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NkVN4u3LQeZ7EB3FdIECG","type":"Entry","createdAt":"2019-11-01T16:04:52.274Z","updatedAt":"2019-11-01T16:04:52.274Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_New"},"description":{"en-US":"*New Enhancements in Presentation Design, Multi-Zone Configuration and Playback Scheduling Serve to Further Entrench Platform as the Most Elegant and Flexible Centralized Platform for Operating Digital Signage Networks*\\n\\n__Sarasota, FL - February 27, 2013__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, today announced the official release of version 4.0. The latest enhancements build upon the platform history of streamlined workflows and ease-of-use design, while setting a new standard for advanced network management and audience engagement in the digital-out-of-home (DOOH) industry.\\n\\nNEOCAST® 4.0 introduces multiple new enhancements and features, most notably the release of the new Presentation functionality that offers the pinnacle of multi-zone layout creation, scheduling and playback capabilities in the industry. This new functionality allows network operators to quickly and easily design and sequence complex layouts comprised of independently programmable zone configurations. Zones may be continued from layout to layout for seamless transitions during a presentation, as well as synchronized to provide a method for creating fully integrated and engaging audience experiences that promote brand as well as cross-sell and upsell opportunities.\\n\\nReal Digital Media customers have been using the latest software since the 4Q of 2012.\\n\\nSpecific NEOCAST® 4.0 product enhancements include:\\n\\n- Intuitive layout design, sequencing and multi-zone configuration tools that include positioning, size and layering\\n- Streamlined drag and drop content scheduling\\n- Zone Continuation option for seamless layout transitions\\n- Zone Synchronization option for creating integrated audience experiences\\n- Advanced controls for zone properties, including transparency and alpha levels\\n- Multi-output player support reducing player investment for multi-display arrays\\n\\n“This is an important milestone on our focused product roadmap”, states Ken Goldberg, CEO of Real Digital Media. “We are particularly proud that this major release reflects the input of our varied customer base. NEOCAST® 4.0 was born in our user group meeting, developed in concert with evolving customer needs and tested in real world networks. With that incredible input, we have made the display a canvas in the hands of content artists, while the multi-output capabilities can effectively cut player infrastructure costs in half.”\\n\\n__New Media Player__\\n\\nEssential to the new multi-display capabilities is the additional release of the NEOCAST® Media Player Z3, which represents the latest fanless, high definition digital signage media player with dual display output (DVI and HDMI) from Real Digital Media.\\n\\nThe NEOCAST® Media Player Z3 continues the tradition of offering robust and reliable media playback devices dedicated for digital signage, but adds the ability to drive two displays with discrete playlists, greatly reducing capital and operating costs for multi-display arrays, such as digital menu boards.\\n\\n“Customers in our core markets are demanding more capability, more power and more flexibility for their networks”, states Michael Baron, President of Real Digital Media. “With the NEOCAST® Media Player Z3, we have delivered all three in an affordable package, continuing the tradition of the best out-of-the-box experience in the industry. The ability to drive multiple displays from a single Z3 has already changed how customers view deployment and redundancy planning.”\\n\\nVisit booth #1613 at the Digital Signage Expo to learn more about these product developments.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2L8dVWKTM3t6Yyr5uEhlj8","type":"Entry","createdAt":"2019-11-01T16:00:53.998Z","updatedAt":"2019-11-01T16:00:53.998Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real3.0_NEOCAST"},"description":{"en-US":"*NEOCAST® Media Server 3.0 Enhancements Bolster Leadership Position as the Most Precise and Flexible Centralized Platform for Establishing Digital Signage Networks*\\n\\n__Sarasota, FL - January 15, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a significant upgrade to its centralized NEOCAST® Media Server software. The enhancements build upon the economical and scalable store and forward design of the NEOCAST® solution, while improving the user interface, workflows, network management and campaign distribution functions.\\n\\nNEOCAST® Media Server 3.0 introduces multiple new enhancements and features, and continues to incorporate the key constructs of campaigns, markets, schedules and collaboration to enable the efficient and precise distribution of content to NEOCAST® Media Players. Developed with input from active Real Digital Media customers, these enhancements ensure that present and future versions of NEOCAST® will stay at the forefront of customers’ digital signage requirements.\\n\\n“The 3.0 release of our NEOCAST® Media Server software comes at a time when the marketplace is clearly embracing the benefits of digital signage,” said Ken Goldberg, CEO of Real Digital Media. “With input from our NEOCAST® User Group, the enhancements in this release are a response to the realities facing clients today, but also ensure NEOCAST® will continue to evolve and lead the market as new digital signage standards and demands emerge.”\\n\\nMarie Cooper, vice president of network operations at Kyle Private Networks, adds, “As a digital signage network owner, one of the most critical decisions is selecting a vendor that acts like a partner rather than simply a supplier. Real Digital Media is that partner for Kyle Private Networks. We’ve built our network using their NEOCAST® platform, and in turn, they’ve included us in their development process. This open dialogue gives us the confidence that Real Digital Media has our best interests as a client, and that their products will continue to grow in a direction that supports our business.”\\n\\nThe NEOCAST® Media Server 3.0 enhances the already robust player-to-server interaction by improving network visibility and campaign distribution features and functions. Specific NEOCAST® Media Server 3.0 product enhancements include:\\n\\n- Real-time, 24×7 visibility of network and media player status to determine overall network health\\n- Real-time, 24×7 visibility of campaign summaries to determine overall time consumption and availability across network\\n- Remote management of RS-232-enabled display functions, including display power and volume control access and awareness\\n- Time zone feature for improved coordination between media players and the media server when determining optimal download hours for content and playlist instructions\\n- Improved data validation functions to ensure proper coding of media content\\n- Improved content review features allowing users to view content before selecting for distribution\\n- Improved screen layout options allows for a variety of ‘zone’ and ‘skin’ designs to be implemented simultaneously across a network\\n- Incorporates a more flexible zone system for partitioning content within a display screen\\n- Improved feed assignment allows for a variety of RSS feeds to be activated simultaneously across a network\\n- Improved personalization engine allows authorized managers to control individual players for customized messaging\\n- Improved workflow engine ensures content and campaigns meet standards for distribution across network\\n- Enhanced security features further insulate digital signage networks powered by NEOCAST® from inappropriate use\\n- Automatic insertion of localized content via SpotSwap™ technology\\n- Dynamic creation of content and media player groups for easier access to content and distribution options\\n\\nTogether, these features provide the greatest level of flexibility, reliability, scalability, visibility and precision available in one solution in the digital signage marketplace today. Organizations considering a digital signage network deployment to achieve the benefits of increased sales, improved brand loyalty and generated ad revenue require a mature and integrated solution such as NEOCAST®.\\n\\nNEOCAST® Media Server 3.0 enhancements are currently available. To learn more, contact us at info@realdigitalmedia.com.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4saCgjVIN8CW2FoHtr5l7c","type":"Entry","createdAt":"2019-11-01T15:56:50.209Z","updatedAt":"2019-11-01T15:56:50.209Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_NEOCAST"},"description":{"en-US":"*NEOCAST Media Server 2.0 Enhancements Bolster Leadership Position as the Most Precise and Flexible Centralized Platform for Establishing Digital Signage Networks*\\n\\n__Sarasota, FL - March 6, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage technology products and integrated services for establishing point of purchase marketing, promotions and corporate communication networks, today announced a significant upgrade to its NEOCAST® Media Server software. The enhancements build upon the economical and scalable store and forward design of the NEOCAST® solution, while improving the user interface, workflows, network management and campaign distribution functions, as well as player-to-server communication.\\n\\nThe NEOCAST® Media Server 2.0 introduces over 50 new enhancements and features, and continues to incorporate the key constructs of campaigns, markets, schedules and collaboration to enable the efficient and precise distribution of content to NEOCAST Media Players. Developed with input from active Real Digital Media customers, these enhancements ensure that present and future versions of NEOCAST® will stay at the forefront of customers’ digital signage requirements.\\n\\n“With the market rapidly embracing the benefits of digital signage, and a growing interest in narrowcasting by advertisers, we are excited to announce the 2.0 release of our NEOCAST Media Server software to the marketplace,” said Ken Goldberg, CEO of Real Digital Media. “With the enhanced capabilities, customers will continue to enjoy the market leading digital signage features NEOCAST offers, plus have the needed assurance the solution will continue to evolve as new digital signage standards and demands emerge.”\\n\\nThe NEOCAST® Media Server 2.0 enhances the already robust player-to-server interaction by improving network visibility and campaign distribution features and functions. Specific NEOCAST® Media Server 2.0 product enhancements include:\\n\\n- Real-time, 24×7 visibility of network and media player status to determine overall network health\\n- Real-time, 24×7 visibility of campaign summaries to determine overall time consumption and availability across network\\n- Remote management of RS-232-enabled display functions, including display power and volume control\\n- Time zone feature for improved coordination between media players and the media server when determining optimal download hours for content and playlist instructions\\n- Improved data validation functions to ensure proper coding of media content\\n- Improved screen layout options allows for a variety of skin designs to be implemented simultaneously across a network\\n- Improved feed assignment allows for a variety of RSS feeds to be activated simultaneously across a network\\n- Improved personalization engine allows authorized managers to control individual players for customized messaging\\n- Improved workflow engine ensures content and campaigns meet standards for distribution across network\\n- Enhanced security features further insulate digital signage networks powered by NEOCAST from inappropriate use\\n\\nThe features and benefits from the NEOCAST Media Server 2.0 enhancements are currently available.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"O9hdsLVkEvIn90szF5va9","type":"Entry","createdAt":"2019-11-01T15:52:13.795Z","updatedAt":"2019-11-01T15:52:13.795Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Appointment"},"description":{"en-US":"*Appointment Key to Finalizing Private Placement*\\n\\n__Sarasota, FL - June 14, 2004__\\nReal Digital Media (RDM), a leading provider of next generation digital signage technology for point of purchase marketing and promotions, today announced the formal appointment of Ken Goldberg as its Chief Executive Officer.\\n\\nAs of May 1st, 2004, Goldberg has assumed chief executive responsibilities, joining an executive team that includes President Mike Baron and Vice President of System Sales and Product Development Dale Johnson. Both will remain as key employees of the company, and will work closely with Goldberg on company strategy, business development and sales.\\n\\nGoldberg will focus on two key areas of RDM’s business: charting the vision and course for RDM’s future and product development, and forging strategic partnerships that complement and exploit RDM’s digital signage expertise.\\n\\n“More than ever, advertisers and vendors are looking for effective ways to have their message seen and heard outside the home while retaining the ability to segment and target audiences,” said Ken Goldberg, RDM’s CEO. “In the new market of digital signage, RDM is already poised to become a major player. The founders and previous management team have built what I believe is a great company in a market segment poised for amazing growth over the next decade.”\\n\\nPrior to RDM, Ken Goldberg was co-founder and president of CFT Consulting, a leading provider of retail systems consulting. CFT was sold to Answerthink in 1999. Goldberg remained with Answerthink until January 2003, where he was a member of the leadership team and was instrumental in the company’s integration of CFT’s retail practice into Answerthink’s offering. Goldberg started his career with a 21-store women’s apparel chain in the northeast and was a Manager in Deloitte & Touche’s national retail practice before starting his own company. Goldberg has spent the last year as an angel investor and has served on the boards of a number of technology companies.\\n\\n__Real Digital Media Concludes Private Placement__\\n\\nIn related news, the Directors of Real Digital Media are pleased to announce the completion of a private placement in the amount of $750,000. The new capital will be used to fund accelerated product development and channel sales and marketing efforts.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage technology for point of purchase marketing and promotions. Founded in 2002, our family of digital media products manage, deliver and play content in a wide range of digital formats at point of purchase locations. With RDM, programming can be customized across entire signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messages and promotions.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5AwTu59ADnSDvySfmNzEly","type":"Entry","createdAt":"2019-11-01T15:49:03.561Z","updatedAt":"2019-11-01T15:49:03.561Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_State"},"description":{"en-US":"*State of the art store will demonstrate the most futuristic design components and technologies available to retailers*\\n\\n__Sarasota, FL - January 4, 2007__\\nReal Digital Media (RDM) today announced that it has been selected by the National Retail Federation as a sponsor and the sole provider of networked digital signage to the X07 Store of the Future Ultimate Pop-Up Boutique at the upcoming NRF Annual Conference and Expo. The National Retail Federation is the world’s largest retail trade association, and their Retail Big Show is the largest annual showcase of the newest and most effective products and technologies to improve retail businesses. The show is hosted at the Jacob Javits Center in New York, January 15 – 17.\\n\\nReal Digital Media is known in the industry for providing reliable, scalable digital signage products and technologies for establishing point of purchase marketing, promotions and corporate communication networks. The company’s NEOCAST® digital signage platform is the most comprehensive and integrated system on the market, and is ideally suited for the retail, hospitality and food service industries.\\n\\n“The X07 Store of the Future is an exciting and interactive venue for retailers to increase their awareness and understanding of digital signage technology and its potential within a store environment,” said Jason Broom, VP of Marketing for Real Digital Media. “We are proud to be the exclusive digital signage sponsor for the third year in a row, especially since Real Digital Media has exciting product and corporate news scheduled for release during the show dates.”\\n\\nThe X07 exhibit is designed and produced in partnership with Hybridia Design. Other sponsoring companies include Cisco Systems, IBM, IconNicholson, Mastercard, Shoppertrak, and LG. Content services are provided by sponsor Digicraft Productions.\\n\\n“The NRF is proud to showcase a host of emerging technologies in its X07 Store of the Future,” said Tracy Mullin, NRF president and CEO. “Our future store concept is one of a kind, and serves as an exploration as to what’s possible in retail. Sponsors like Real Digital Media help make the future a reality for X07, and we’re excited to have them on board.”\\n\\nReal Digital Media’s NEOCAST solution will power digital signage throughout X07. Compact, reliable and networked, the media players communicate with the centrally managed NEOCAST® Media Server to enable the efficient distribution of tailored content and messaging that reaches X07 Store of the Future visitors where it counts, at the point-of-purchase.\\n\\nAt Real Digital Media’s booth, #2950, the company’s executive team will be available to address questions regarding digital signage implementations, as well as offer a more in-depth look into the technology that powers NEOCAST® digital signage networks and X07. About Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1IY3MIaKMbT42okaxOowtg","type":"Entry","createdAt":"2019-11-01T15:45:34.905Z","updatedAt":"2019-11-01T15:45:34.905Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_New"},"description":{"en-US":"*New software feature allows digital signage operators to rapidly sort and insert local media content across networks through automated process*\\n\\n__Sarasota, FL - May 17, 2005__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today introduced SpotSwap™, a patent-pending technology for rapidly sorting and inserting local media content for playout across global or national digital signage networks. SpotSwap? is the latest feature released for Real Digital Media’s NEOCAST® Media Server software, and is designed to automate the placement and insertion of local media content within global playlists.\\n\\nSpotSwap™ allows digital signage network operators to generate a single, master playlist with placeholders for the insertion of local media content. Network operators simply upload their local media content and execute the SpotSwap™ process, which ensures the proper local media content is assigned for playout at each designated location in the network.\\n\\n“This is a first of its kind feature in digital signage, and solves a significant and common challenge faced by large digital signage network operators,” said Mike Baron, Real Digital Media’s President. “Networks that span hundreds or thousands of locations, and have local content demands, need a streamlined method to insert local media content without having to build separate playlists for each location. SpotSwap™ is that innovation.”\\n\\nReal Digital Media envisions the feature becoming essential to the management and delivery of content across digital signage networks. SpotSwap™ uses may include anemployee of the month spot rotation, manager special or local product promotion, as well as the insertion of local advertisements from neighboring vendors. Only NEOCAST® from Real Digital Media offers the digital signage marketplace the dynamic capabilities of SpotSwap™ to efficiently manage local content insertion.\\n\\n“Local media insertion is a required function to support the demands and expectations of our clients, advertisers and the digital signage industry in general,” said Jason Broom, Real Digital Media?s VP of Marketing. “For large scale networks, the SpotSwap™ technology completes an impossibly large task in just a few seconds. One playlist for many locations. It’s that simple.”\\n\\nSpotSwap™ is with the latest feature released in Real Digital Media’s NEOCAST® Media Server, the market leading digital signage software that centrally manages NEOCAST Media Players as well as the distribution of content and campaigns across digital signage networks powered by Real Digital Media.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6VzFE03ttKfrrDtoYHAstY","type":"Entry","createdAt":"2019-11-01T15:42:52.231Z","updatedAt":"2019-11-01T15:42:52.231Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Newproduct"},"description":{"en-US":"*New product represents the digital signage industry\'s first dedicated appliance based on the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors to support high definition content*\\n\\n__Sarasota, FL - January 15, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the newest member of the NEOCAST® family of digital signage products, NEOCAST® Media Player Z. The new product adds support for high definition (HD), Windows Media Video (WMV) and Apple QuickTime content, supports bitmap overlays, and incorporates a more flexible zone system for partitioning content within a display screen, including support for Macromedia Flash in all zones.\\n\\n“NEOCAST® Media Player Z is a glimpse into the future of digital signage as it embodies the convergence of emerging trends in our industry,” said Michael Baron, President of Real Digital Media. “NEOCAST® Media Player Z combines Real Digital Media’s software technologies, innovative industrial design, as well as the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors into a plug-and-play appliance that’s compact, reliable and incredibly feature-rich out of the box.”\\n\\n“The Real Digital Media NEOCAST® Media Player Z digital signage product based on Microsoft Windows XP Embedded provides our mutual retail and hospitality customers with innovative plug-and-play technology as well as a manageable platform,” said Jane Gilson, director of marketing for the Mobile and Embedded Devices Division at Microsoft Corp. “Together we’re enabling emerging multimedia technologies to enhance the customer experience and increase the productivity of in-store and information technology personnel.”\\n\\nThe rapidly expanding market for narrowcasting solutions has grown to include specific niches for the advanced features offered on the NEOCAST® Media Player Z. Real Digital Media has embraced the Windows XP Embedded platform for the delivery of these features, as well as the performance of the Intel® Core™ Duo processor which resides at the heart of the NEOCAST® Media Player Z.\\n\\n“Based on the revolutionary Intel® Core™ microarchitecture and our 65nm process technology, the Intel® Core™ Duo processors integrate two cores, along with many advanced features, in one single chip,” said Phil Ames, Embedded Market Segment Manager of Intel Corporation. “Powerful, yet energy-efficient, these processors are well suited to quickly manage numerous tasks such as those required by the intensive multimedia digital signage applications offered by Real Digital Media.”\\n\\nNEOCAST® Media Players, together with the NEOCAST® Media Server software, transforms displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST® media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.\\n\\nThe NEOCAST® family of digital signage and narrowcast network products include:\\n\\nNEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Player XF: The NEOCAST® Media Player XF is the second generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.\\n\\nFor more information, visit the RDM web site at www.realdigitalmedia.com, or contact us at 941.951.0130 or info@realdigitalmedia.com.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nReal Digital Media Inc. is a registered trademark of Real Digital Media, Inc. Intel, Intel Core and Intel Core Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"63cZajIGgpPD5rZE013sCD","type":"Entry","createdAt":"2019-11-01T15:39:56.289Z","updatedAt":"2019-11-01T15:39:56.289Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Product"},"description":{"en-US":"*Product Series Offers Fanless Design with Option for Solid State Drives*\\n\\n__Sarasota, FL - February 25, 2009__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the NEOCAST® Media Player K-Series. The new product line will serve as the standard digital signage media player for the NEOCAST platform, complementing the high definition and advanced functions offered by the NEOCAST Media Player Z.\\n\\nA significant development with the K-Series product release is the fanless design with the option for solid state drives. The solid state option reduces the potential number of moving parts to zero, further enhancing the reliability and stability of the media player appliances.\\n\\n“The NEOCAST® Media Player K-Series represents Real Digital Media’s continued efforts to provide network operators with the most stable, flexible and cost effective tools for building digital signage networks,” said Michael Baron, President of Real Digital Media. “Combined with the NEOCAST Media Server management application and industry-unique functions such as On-Demand and SpotSwap®, network operators have access to the most advanced features supporting networked digital signage.”\\n\\nNEOCAST® Media Players, together with the NEOCAST® Media Server software, transform displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST® media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.\\n\\nThe NEOCAST® family of digital signage and narrowcast network products include:\\n\\nNEOCAST® Media Player K-Series: The NEOCAST® Media Player K-Series is the latest network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nBoth media players incorporate a flexible zone system for partitioning content within a display screen, support satellite, broadband and cellular connectivity, support landscape and portrait modes, and include a sleep mode function for a wide range of displays without requiring an extra RS232 serial connector. RS232 power and volume control of displays is also available.\\n\\nNEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.\\n\\nReal Digital Media will be showcasing the K-Series in their booth (#1113) at the Digital Signage Expo 2009 in Las Vegas, NV (Feb. 24-26).\\n\\nAvailability\\n\\nThe NEOCAST® Media Player K-Series is available immediately. For more information, visit the RDM web site at www.realdigitalmedia.com, or contact us at 941.951.0130 or info@realdigitalmedia.com.\\n\\nAbout Real Digital Media Real Digital Media (RDM) provides next generation digital signage products that power many of the industr’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nReal Digital Media and NEOCAST are registered trademarks of Real Digital Media, LLC. All other trademarks are the property of their respective owners.\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"47flSXSzrdMOqokWlXsDs9","type":"Entry","createdAt":"2019-11-01T15:14:52.658Z","updatedAt":"2019-11-01T15:14:52.658Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Integration"},"description":{"en-US":"*Integration provides media buyers using rVue with access to the most current location and playout data from networks powered by NEOCAST®*\\n\\n__Sarasota, FL - July 13, 2010__\\nReal Digital Media (RDM), provider of the innovative NEOCAST® Software-as-a-Service (SaaS) platform for managing digital signage networks, and rVue Holdings, Inc.’s (RVUE:OTCBB) subsidiary, rVue, the first demand-side platform for Digital Out-of-Home (DOOH) media planning and buying, today announced the open integration between the two platforms. Current and future network operators using NEOCAST® are now able to benefit from the automated delivery of location-specific details about their networks required by ad agencies and advertisers seeking to make informed media buys through rVue. At the same time, rVue can now provide campaign playout and compliance data to agencies through its direct feed from NEOCAST®.\\n\\nThe open and free-to-use rVue Media Planner streamlines the creation of DOOH media plans by promoting awareness of the various participating networks, providing relevant information about available networks, establishing communication between the networks and agencies, and reducing media planning time through a real-time search and selection of available touchpoints/screens, impressions and cost. The rVue demand-side platform consolidates all of this information into a single buy that is comprehensive yet easy to execute.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it removes a barrier between buyers and sellers, which is an essential element to not only our mutual growth but for the digital signage industry as a whole. In order for the DOOH industry to establish credibility within advertising circles, we need to adopt practices that make it easy to buy, encourage standards that establish a uniform experience, and create an ecosystem that benefits all participants. rVue’s selection of NEOCAST® represents an initial effort to bring these principles to our clients and the ad agencies making DOOH part of their advertising mix.”\\n\\n__How it Works__\\n\\nEnrollment into rVue is free and available to any agency, advertiser or network provider by simply logging in, creating an rVue account and building their agency/advertiser or network profile. Each network profile features such relevant information as audience demographics, location geographics, target venues and overall impressions to help advertisers evaluate and target their locations for media plans. With the announced integration, rVue network profiles powered by NEOCAST® can now be provided with the majority of this location-specific and compliance data automatically. This allows network operators to leverage the data already acquired throughout the course of their NEOCAST® rollout and operations in a seamless manner. This saves time, effort and ensures consistency of their data across platforms, which is essential for ad agencies requiring confidence in the accuracy of the media plans designed and executed for their clients.\\n\\n“The ongoing mission of the rVue demand-side platform is to contribute to the growth of the digital out-of-home environment by providing resources that remove barriers to entry, and streamline the management, planning and purchasing of DOOH media,” said Jason Kates, Chief Executive Officer of rVue, Inc. “This integration was developed to provide the accountability, data and transparency ad-based networks need to further attract advertisers, while shortening or eliminating their data management time. On the other side, this connection enables advertisers to receive the data and analytics they need for greater adoption of the media. RDM is a valued ally and we’re proud to work with their team on this initiative.”\\n\\nCurrently, rVue has enrolled networks in major DMAs across the United States and Canada with European expansion underway.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nReal Digital Media is a member of the Digital Signage Federation, and the company’s headquarters are located in Sarasota, FL. Our platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. For more information, please visit us atwww.realdigitalmedia.com. To read more about Real Digital Media’s vision for openness and interoperability, please visit us at www.realdigitalmedia.com/digital-signage-blog.\\n\\n__About rVue Holdings, Inc.__\\n\\nrVue Holdings, Inc., through it’s wholly owned subsidiary rVue, Inc., is an advertising technology company which provides the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Company’s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVue’s demand-side platform takes a unique approach to addressable advertising delivery, measurement and an extensive portfolio of intellectual property supports reporting. The Company’s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising, more efficient, more effective and more available than ever. Visit www.rVue.com for more details.\\n\\n*Forward Looking Statement Disclaimer*\\n\\n*Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.*\\n\\n###\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2o6ycTU33lmEPxNc16sIop","type":"Entry","createdAt":"2019-11-01T15:08:23.280Z","updatedAt":"2019-11-01T15:08:23.280Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Synchronizes"},"description":{"en-US":"*Synchronizes digital signage with brand marketing content to drive dynamic, consumer engagement via NFC-enabled mobile devices*\\n\\n__Sarasota, FL - September 4, 2014__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, and iZipline, LLC, provider of the MediaTagzTM cloud-based, mobile content system, today announced that digital signage network operators using NEOCAST® are now able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.\\n\\nConsumers viewing digital signage content simply tap a nearby NFC tag with their phone to engage the on-screen call to action. Marketers can use this integration to drive consumers to learn more about a product, download a coupon or application, conduct a purchase, sign up for a loyalty program and more. As the on-screen content changes, so does the mobile destination, as one physical NFC tag can be used to drive unique digital signage to mobile interactive experiences. All of this is achieved through the integration between NEOCAST® and MediaTagz™.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it builds a bridge between digital signage and the active engagement that mobile technologies offer. When digital signage is combined with mobile technologies, the network footprint grows substantially, and marketers can more effectively use digital signage to entice, engage and measure the effectiveness of their content strategies.”\\n\\nMichelle Moulin, iZipline CEO, continues, “With NFC integration through MediaTagz™, digital signage networks can serve as a vehicle to enable consumers to perform transactions or take actionable content with them beyond the network venue and help marketers establish message persistence across screens. In addition, the iZipline platform generates robust analytics to let brand managers track consumer engagement and measure campaign effectiveness.”\\n\\n__Availability__\\nThe integrated NFC service offering is available for current and future NEOCAST® customers immediately upon a signed agreement with iZipline.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: Digital Signage and NFC Integration\\n\\n__About iZipline™__\\niZipline™ is a leader in developing the “Internet of Things,” collaborating with other technology entrepreneurs around the globe to enhance the lives of people everywhere. An innovator of Near Field Communication (NFC) technology for global brands, iZipline is a pioneer in adapting NFC to in-store digital signage and consumer products for instant, dynamic and long-lasting engagement with consumers via their mobile devices. Learn more at iZipline.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realdigitalmedia.com\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2f9YxN9Us1gft0FSPjMRoO","type":"Entry","createdAt":"2019-11-01T15:02:33.415Z","updatedAt":"2019-11-01T15:02:33.415Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Designed"},"description":{"en-US":"*Designed for grocery and convenience stores, the iDOOR® represents the only digital offering for cooler and freezer door lineups that connects the shopper, message and product at the point of purchase*\\n\\n__Sarasota, FL - November 18, 2015__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, and Anthony®, a Dover Company, are pleased to introduce the iDOOR®, a merchandising solution which incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full motion video at the point of purchase.\\n\\nThe iDOOR, powered by NEOCAST, successfully combines digital technology and in-store merchandising strategies to deliver contextually relevant messaging for improved shopper engagement and conversion. This patented technology delivers high-definition visual promotions that target and connect with shopper lifestyles and demographics. The solution provides opportunities for increased shopper engagement by placing actionable messages in the line of sight of shoppers, along their path to purchase and ultimately at their point of decision.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “iDOOR is poised to transform cooler and freezer merchandising across convenience stores, grocery and fuel stations, and places digital signage at the core of strategic planning for retailers and brands in this space. This solution leverages the strengths of Anthony and Real Digital Media, considerable engineering insights, patented IP and deep market knowledge. The result is a high value application of digital signage that appeals to retailers and their vendor partners, as well as the consumer.”\\n\\nAnthony is a manufacturer and solutions provider of glass refrigerator and freezer doors, lighting systems and display equipment for use in commercial refrigeration systems. Their patented iDOOR is the only digital solution for cooler and freezer door lineups that connects the shopper, message and product at the same time, allowing retailers to understand and engage with their customers on a more relevant and personal level.\\n\\nCarre’ Bistline, Anthony’s Director, Business Development, Digital Signage Solutions, states, “the iDOOR revolutionizes how retailers promote and merchandise their brands, engage with shoppers and increase overall sales. The solution artfully pairs digital signage with how shoppers navigate through a store and optimizes messaging along the path to purchase. We think the iDOOR is the best solution for reaching the shopper at the point of decision with relevant messages, and will positively impact in-store conversions.”\\n\\n__Performance__\\nA national convenience store chain recently tested the Anthony iDOOR for a 3-month pilot program. Results from the program showed the iDOOR increased cooler door traffic by 13%, and increased the number of cooler door purchases by 7%. (src: Learn More)\\n\\n__Availability__\\nThe iDOOR is available now in cooler, freezer and stand-alone glass door applications, and is available in various transparent screen sizes and finishes. Select existing Anthony doors products may also be retrofitted with an iDOOR to bring targeted high definition messages directly to retail shoppers. Contact your Anthony representative to learn more.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. Please visit our website to learn more: www.realdigitalmedia.com.\\n\\n__About Anthony®__\\nFounded in 1958, Anthony®, Sylmar, CA, USA, is a manufacturer and solutions provider of glass refrigerator and freezer doors, lighting systems and display equipment for use in commercial refrigeration systems. Anthony’s products are designed to enhance merchandising, ensure food safety and protect the environment. A 50-plus-year commitment to Quality, Innovation, Customer Service, Continuous Improvement and Flexibility have allowed Anthony to become the supplier of choice for merchandising components in the refrigeration industry. Anthony is a member of the Dover Corporation’s Refrigeration & Food Equipment market segment. For more information, please visit www.anthonyintl.com or www.dovercorporation.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2WrQXhdhEbopBXIJEDXh63","type":"Entry","createdAt":"2019-11-01T14:59:54.262Z","updatedAt":"2019-11-01T14:59:54.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Discussion"},"description":{"en-US":"*Discussion to focus on the challenges of raising money and how to survive the process*\\n\\n__Sarasota, FL - September 28, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at the Strategy Institute?s upcoming Digital Signage Investor Conference. The panel discussion, entitled “CEOs and Founders Roundtable on Raising Money,” is scheduled for Thursday October 12th, 2006 from 10:00-11:00 am, EST at the Park Central New York Hotel, New York City, New York.\\n\\nThe roundtable will feature Ken Goldberg along with Jason Kates, CEO & President, RMS Networks; Mike Ribero, CEO, Reactrix Systems, Inc.; and James Lavelle, CEO, Watchit Media.\\n\\nThe discussion will focus on the war stories experienced by these leading industry executives who have gone through the challenging, yet successful, experience of raising money. Attendees will benefit from their learning curve and hear what they would have done differently, people to look out for, hidden fees, unexpected surprises (good and bad), and the obstacles overcome, including:\\n\\n- Who is your best confidant? Lawyer? Accountant? Investment Banker?\\n- What were the unexpected pleasant surprises?\\n- What would have been done differently?\\n- How to package your pitch?\\n- What were the most unexpected questions?\\n\\nPanelist Ken Goldberg will be focusing on the world of angel capital, the special requirements for working with angels, and the differences between angels and venture capital institutions.\\n\\n“Any business seeking to grow in a dynamic industry like digital signage is going to have significant capital requirements,” said Ken Goldberg, CEO of Real Digital Media. “The industry demands a variety of disciplines and business development relationships to succeed. Developing those relationships takes time, and time means money. Considering the divergence of business models and technologies, convincing investors your vision is the one that is on the mark is the art of the pitch. Real Digital Media has had success managing the capital raising process, and I look forward to sharing insights with my peers and attendees. We are excited to support this industry-first event, and look forward to the opportunity to add to the agenda.”\\n\\nA Strategy Institute conference is the best method of gaining specific industry knowledge while networking with peers. Our conferences identify challenges and provide expert solutions for business leaders in our targeted topic areas. In today’s rapidly changing, information intensive environment, Strategy Institute events provide you with 100% up to date, market-driven industry information and knowledge, delivered by worldwide leaders.\\n\\nAs the premier provider of business conferences, the Strategy Institute holds more than 80 educational conferences and seminars annually. These programs provide timely analysis from top experts of the complex issues facing executives and professionals today.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Ei7EiQS36Trx9xkCm6i2J","type":"Entry","createdAt":"2019-11-01T14:56:29.587Z","updatedAt":"2019-11-01T14:56:29.587Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Discussion"},"description":{"en-US":"*Discussion to Focus on Retail Channel as an Advertising and Marketing Medium*\\n\\n__Sarasota, FL - March 14, 2005__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at GlobalShop 2005, sponsored by The Planning and Visual Education Partnership (PAVE). The panel discussion, entitled “The Retail Channel as an Advertising and Marketing Medium: Turning Shoppers into Buyers and Buyers into Loyal Customers,” is scheduled for Monday, March 21st, from 12:30 a.m. – 2:00 p.m. PDT at the Sands Expo and Convention Center in Las Vegas, Nevada. Approximately 300 attendees are expected.\\n\\nThe panel discussion will be moderated by Gwen Morrison, President, The Store, WPP’s Global Retail Practice. Panelists include John Paul Orr, Executive Vice President, Sales and Marketing, National Instore; Mark Mitchell, Executive Vice President, Advertising Sales, Premier Retail Networks; and Ken Goldberg, Chief Executive Officer, Real Digital Media.\\n\\n“As traditional media grows increasingly more fragmented it becomes more critical to optimize the retail space,” said Gwen Morrison, President, The Store, WPP’s Global Retail Practice.”The panelists assembled bring together a variety of insights on how the retail landscape will be changing over the next few years to transform the customer experience. I’m looking forward to a lively discussion, and exploring with the panel how both retailers and advertisers will work together in the store of the future.”\\n\\nPanelist Ken Goldberg will be focusing on the role of technology in today’s retail environment.\\n\\n“With the increasing market acceptance of digital signage technology, the interaction between advertisers and consumers has literally moved from the bedroom to the store floor,” said Ken Goldberg, CEO of Real Digital Media. “We are on the edge of significant change in the way advertisers, in partnership with retailers, reach the consumer, and I look forward to discussing the future role of technology with my peers as it relates to marketing in the retail environment.”\\n\\nGlobalShop is the world’s largest annual store design and in-store marketing show. This 3-day event offers expert advice for achieving retail and brand marketing success, including the technologies and solutions to help generate in-store traffic and sales. The exposition and conference is sponsored by the National Association of Store Fixture Manufacturers (NASFM), and includes five pavilions — The Store Fixturing Show, The Visual Merchandising Show, Store Design & Operations, Digital Store and POP Marketplace. For more information, visit http://www.globalshop.org.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point of purchase marketing, advertising and corporate communication networks. Founded in 2002, our family of NEOCAST digital media products manage, deliver and play content in a wide range of digital video and audio formats. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4q9yH0lZclaaHO5SoXr32N","type":"Entry","createdAt":"2019-11-01T14:54:10.177Z","updatedAt":"2019-11-01T14:54:10.177Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_TechTalk"},"description":{"en-US":"*TechTalk discussion to focus on the convergence of digital signage and interactive applications while Panel to address the Five W’s of DOOH Advertising*\\n\\n__Sarasota, FL - October 26, 2009__\\nReal Digital Media (RDM), the provider of the innovative NEOCAST® digital signage platform for establishing point of purchase marketing, promotions and corporate communication networks, today announced that its CEO, Ken Goldberg, will lead a presentation as well as chair a panel discussion at The Digital Signage Show 2009. The presentation, entitled “Coexistence Versus Convergence: Digital Signage, Interactive Applications and Their Future”, is scheduled for Tuesday, November 10th, 2009 at 10:30 a.m., EST. The panel, entitled “The 5 W’s of Advertising on a Venue’s DOOH Network” will take place Wednesday, November 11, 2009 from 11:45 – 12:45 p.m. at the Jacob Javits Center in New York.\\n\\nThe presentation will focus on the future convergence of digital signage and interactive applications, such as kiosks. Mr. Goldberg will discuss the important ways both approaches help impart information to consumers, employees and others, and outline the reasons why both tools remain separate technologies today and why true convergence is unlikely. In this session you will also learn:\\n\\n- The fundamental differences between digital signage and interactive applications\\n- What each approach can learn from the other\\n- Where the boundaries for convergence are likely to be and why\\n- How all of this impacts decision-making and infrastructure\\n\\nPanelists for the “5 W’s of Advertising” include Rob Hoyt, Retail Concept Manager, Seventh Generation; and Leslie Armour, President, Youth Marketing Group for Tween Brands and The Tween Network.\\n\\nThese industry executives will provide their thoughts on why advertisers participate, why venues launch DOOH networks, and provide valuable insights into the world of advertising on a DOOH network. Attendees for this session will also learn about:\\n\\n- The Who, What, Where, When, Why and How of advertising on a venue’s DOOH network\\n- Why advertisers choose DOOH as part of their media & advertising mix\\n- Why venues launch a DOOH network and subsequent success rates\\n- The questions you should ask and how to integrate DOOH into your marketing plan\\n\\nKen Goldberg, the session moderator, states, “It will be interesting to hear from Leslie and Rob and learn more about the motivations, strategies and expectations of retailers and advertisers with regards to digital out of home advertising. With the industry coming of age, and more brands looking at DOOH, this will be of interest to all participants in the digital signage industry. I’m sure the audience will be engaged.”\\n\\nThe Digital Signage Show offers an in-depth look at how digital signage and digital out-of home media can bring increased brand impact and sales, as well as improved customer experiences and revenue for organizations. Attendees are end-users (venues/end users from retail, government agencies, hotels, airlines, food service, etc.), brand marketers, advertising agencies, out-of-home networks and buyers from other manufacturers who are looking to source components for their deployments.\\n\\n“Successful digital signage implementations require the collaboration of a number of disciplines,” explains Lawrence Dvorchik, General Manager of The Digital Signage Show. “Understanding how these disciplines interact and overlap is the first step to developing a sound strategy to incorporate a digital signage network that aligns with a company’s specific business objectives. Our hope is that our attendees gain valuable insights from these discussions that can help them make informed decisions and move forward with more successful deployments.”\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nOur platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nReal Digital Media is a member of the Digital Signage Association, and can be visited at www.realdigitalmedia.com.\\n\\n__About The Digital Signage Show__\\n\\nThe Digital Signage Show is dedicated to offering an in-depth look at how digital signage and digital out-of home media can generate increased brand impact and sales, as well as improved customer experiences and revenue for a variety of businesses and organizations. Retail, government agencies, hospitality, travel and transportation, and food service, as well as brand marketers, advertising agencies, out-of-home networks are just some of the end-users that attend the event and look to the show as a source for the ideas, guidance, resources and components needed to successfully plan and launch their deployments. Taking place biannually, The Digital Signage Show will be held April 14-15, 2010 at The Mandalay Bay Convention Center in Las Vegas and November 10-11, 2010 in New York City. Additional details are available at: The Digital Signage Show or by contacting lawrence@jdevents.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"10jmfqbkqdXuLt2BeVtLn1","type":"Entry","createdAt":"2019-11-01T14:34:54.658Z","updatedAt":"2019-11-01T14:34:59.502Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Newhire"},"description":{"en-US":"*New hire strengthens Real Digital Media’s commitment to serve universities, colleges and other institutions of higher education seeking to centralize communications via digital signage*\\n\\n__Sarasota, FL - August 2, 2017__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform and a STRATACACHE Company, has appointed Spencer Graham as Business Development Manager for Higher Education in North America. This new role forms part of Real Digital Media’s strategy to increase market presence and accelerate growth in the higher education segment.\\n\\nMr. Graham has over 15 years experience in higher education, deploying, overseeing and operating a digital signage network at West Virginia University (WVU) for over a decade. He has led numerous presentations at the Digital Signage Expo regarding higher education and spearheaded the Education Committee within the Digital Signage Federation (DSF). He currently serves as Vice Chair of the DSF. Graham’s primary roles at Real Digital Media will be to identify and grow new business opportunities, as well as to act as a resource to the firm’s clients within the vertical.\\n\\n“I’m looking forward to taking on the challenge of expanding Real Digital Media’s presence in the higher education segment,” said Spence Graham of Real Digital Media. “My experiences sourcing, operating and managing the growth of a digital signage network at WVU will allow me to share lessons learned with other institutions, help them navigate their choices more confidently and make informed decisions regarding their campus communication strategy.”\\n\\nKen Goldberg, CEO of Real Digital Media, states, “Spence’s addition to our team is part of a larger effort to continue to offer value-driven digital signage solutions to our customers. Successful digital signage implementations require more than software and media players. They require organizational consensus and vertical expertise. Spence is a thought leader in the higher education space, and current and future customers will benefit greatly from his insights.”\\n\\n__About Real Digital Media\\u2028__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare, education and hospitality sectors. Please visit our website to learn more: www.realdigitalmedia.com.\\n\\n###\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3C31hspQ2p5DfITVI65ktq","type":"Entry","createdAt":"2019-11-01T14:32:25.748Z","updatedAt":"2019-11-01T14:32:25.748Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Latest"},"description":{"en-US":"*Latest advancement in event-driven signage designed to optimize the relevance of content displayed on digital signage screens*\\n\\n__SARASOTA, FL - August 14, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the release of their Player Trigger API, a streamlined approach to driving content playout changes at the player level using a rules-based engine. This engine combines a simple expression builder with purpose built plugins that define the required conditions (business rules) for the launch of an event-driven campaign.\\n\\nPlugins can be authored to request and store information from the local player environment, third-party software or cloud-based service. Information from weather services, emergency messaging, POS and inventory management systems, physical buttons, interactive touchscreens, cameras and sensors are all sources of data that can be used for event-driven campaigns.  \\n\\nKen Goldberg, CEO at Real Digital Media, says the release of this feature was the result of customer demand. “In the beginning, digital signage was just another island of messaging. Today, however, it is seldom sufficient to deploy a network without integrating with other mission critical or third-party systems. With the rise of analytics and ease with which disparate systems can now communicate, digital signage content needs to be smart in order to advance our industry’s potential to solve problems, add value and engage audiences in meaningful ways.”\\n\\nThe Player Trigger API is available now. Contact us at info@realdigitalmedia.com to learn more.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media, a STRATACACHE company, is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3vcHMBKfcLkQ25HarAmkfM","type":"Entry","createdAt":"2019-11-01T14:22:37.041Z","updatedAt":"2019-11-01T14:22:37.041Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Latestpurpose_Newhardware"},"description":{"en-US":"*New hardware configuration offers affordable, compact option to digital signage customers*\\n\\n__Sarasota, FL - February 4, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the addition of the Z8350 to its digital signage media player offering. Powered by our NEOCAST® digital signage software, this latest offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the ultra-compact Z8350 easily fits into any digital signage location while staying protected from environmental conditions that could compromise performance.\\n\\nThe addition of this affordable, entry level player gives customers more solution options as they plan the launch and growth of their digital networks powered by NEOCAST®.\\n\\nKen Goldberg, CEO at Real Digital Media, says the compact media player was the result and benefit of collaborative efforts with parent company STRATACACHE. “A critical element for any digital signage provider or end-user is knowing the lifecycle of a product line. Having access to STRATACACHE’s hardware investments and logistics provided us with the knowledge and forecasting critical to delivering a media player with a dependable and consistent hardware configuration that our customers could rely on for multiple years.”\\n\\nThe Z8350 is a Linux-based media player and is available now.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"18vTnrWpktamupjYjNjhpa","type":"Entry","createdAt":"2019-11-01T14:19:42.545Z","updatedAt":"2019-11-01T14:19:42.545Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Newhardware"},"description":{"en-US":"*New hardware configuration offers robust option to digital signage customers*\\n\\n__Sarasota, FL - June 18, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the addition of the N3160 to its digital signage media player offering. Powered by our NEOCAST digital signage software, this latest offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the performance-based N3160 easily fits into any digital signage location while staying protected from environmental conditions that could compromise performance.\\n\\nThe addition of this player gives customers more solution options as they plan the launch and growth of their digital networks powered by NEOCAST.\\n\\nThe N3160 is a Linux-based media player and is available now.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eIX3Qhc8i8BnQBxucr4vQ","type":"Entry","createdAt":"2019-11-01T14:12:20.094Z","updatedAt":"2019-11-01T14:12:20.094Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_Thetour"},"description":{"en-US":"*The tour kicks of the annual Digital Signage Expo and will feature four installations in the city of Las Vegas, Nevada*\\n\\n__Sarasota, FL - February 21, 2012__\\nReal Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, today announced participation in the Digital Signage Expo® (DSE)’s Sixth Annual Digital Signage Guided Installation tour on Tuesday, March 6th, 2012.\\n\\nTour participants will get customer-facing views and behind-the-scenes insights during a 4-hour escorted tour distinguished by installations within a prominent athletic arena, state-of-the-art furniture mart, world-class resort and new 18-screen movie theater. Spokespeople for the various implementations will be on hand to answer questions and speak to the challenges faced in concept, design and implementation, as well as provide insights into the solutions and results.\\n\\nReal Digital Media will be featured on the Rave Cinema 18 at Town Square network deployment, a theater location that is part of the fifth largest cinema circuit by box office in the United States. With 66 locations serving nearly 1000 screens across seven of the top ten DMAs, Rave Cinemas is using digital signage for box office, concession, wayfinding and coming attraction promotions.\\n\\nKen Goldberg, Real Digital Media CEO, states, “The implementation at Rave Cinemas showcases the vast potential and variety of digital signage applications available, and tour participants will quickly see that connecting and managing this many displays and media players took great planning and great execution. Led by Incite Technology Services, the team artfully took advantage of the open cinema environment to effectively engage and inform Rave’s customers at numerous points throughout the venue. There are lessons to be learned here that span content, technology and project management, all elements required to find digital signage success.”\\n\\nThe Tour leaves the Las Vegas Convention Center at 9 a.m. and returns at 1 p.m. Admission is limited to 70 participants. Tickets can be purchased for $250 USD on a space available basis. For more information regarding the Digital Signage Expo and Tour, please visit www.dse2012.com.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nwww.realdigitalmedia.com\\n\\n__About Rave Cinemas, LLC__\\nRave Cinemas is currently the fifth largest domestic circuit by box office gross and number of screens. Since its founding by Thomas W. Stephenson, Jr. in 1999, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.\\n\\nwww.ravecinemas.com\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1toIyU8kBV2zshxZ96v1GU","type":"Entry","createdAt":"2019-11-01T14:08:35.163Z","updatedAt":"2019-11-01T14:08:35.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_New"},"description":{"en-US":"*New interactive feature allows digital signage operators to pre-populate NEOCAST® Media Players with content accessible on-demand via remote and menu system*\\n\\n__Sarasota, FL - June 26, 2008__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a new on-demand feature for digital signage network operators. This is the latest feature released for Real Digital Media’s NEOCAST® digital signage platform.\\n\\nUsing a simple, remote control device with a tiny receiver connected via USB, NEOCAST® clients are now able to instantly suspend a running playlist, jump to a menu screen, scroll up and down to select a desired menu item and have that selected item start playing instantaneously. While the selected media is playing, the remote operates like a DVR controller, allowing the user to pause, forward and rewind to sections or return to the main menu to choose additional content or return to regular programming. The content for the on-demand feature can be pre-populated across a network, group of players or individual players using the centralized, NEOCAST® Media Server software.\\n\\n“This interactive application has obvious benefits for training, corporate communications, on-floor sales presentations and internal messaging,” said Michael Baron, president of Real Digital Media. “CEOs can have key messages presented to assembled staff at designated times, special promotions and merchandising strategies can be introduced on the retail floor to educate and train sales representatives, and service providers can receive continuing education training at their offices. The options for the feature are limitless, and add another layer of flexibility and usability to our NEOCAST® digital signage platform.”\\n\\nThe first client to use this feature will be c3ms, network operator for the NobelVision™ Network sponsored by Nobel Biocare. Dentists participating in the network will leverage the on-demand feature for continuing education training, which will eliminate expensive offsite training sessions and travel. Furthermore, representatives for Nobel Biocare will have the option to leverage the feature to introduce new programs and products, as well as train dentists during seminars right in the dental offices.\\n\\nRay Heiser, Managing Partner of c3ms, adds, “The first implementation of this on-demand feature for our network will be to offer clinician training, communication and continuing education to dentists participating in the NobelVision™ Network. The delivery of these programs will mitigate travel time and cost to the dental practitioner, provide manufacturers with a virtual representative in the practice, and streamline the delivery of these programs for the dental practices and manufacturers alike. The on-demand feature gives us one more tool to deliver high impact, quality content that delivers real value to our viewers.”\\n\\nReal Digital Media envisions the on-demand feature becoming a critical component of a majority of current and future digital signage network implementations. The specification for the new feature was based upon a customer driven use case, and then extended to meet the requirements of other network environments powered by NEOCAST®. The result of this partnering approach is a highly flexible and usable feature for the digital signage marketplace.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n__About Creative Marketing and Merchandising Media Solutions (c3ms)__\\n\\nCreative Marketing and Merchandising Media Solutions, c3ms, is a customized creative solution company that provides dynamic digital signage networks – the next generation of point of purchase advertising. c3ms offers health and dental customers an end-to-end solution that includes creative content development, equipment design and installation, creation, distribution and management of content and advertising placement contracts. The company has core expertise in developing creative messaging and content that produces measurable results for customers. Its solutions are flexible, scalable and tailored to each customer’s business needs. Founded in 2005, c3ms is headquartered in Camas, Washington, with a regional office in Los Angeles.\\n\\nFor more information, call (360) 892-5480 or visit www.c3ms.com.\\n\\n###\\n\\nRachel Weikum\\nrachel@weikumcommunications.com\\n(503) 636-4762\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"74LHfsaNe5Uay8c8PDe8j","type":"Entry","createdAt":"2019-11-01T13:57:20.510Z","updatedAt":"2019-11-01T14:03:20.746Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Rave_Therave"},"description":{"en-US":"*The Rave digital signage network will manage serveral applications such as digital menu boards, box office, marquees and promotions across theater chain*\\n\\n__Sarasota, FL - February 14, 2012__\\nReal Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, and Rave Cinemas, LLC, the fifth largest cinema circuit by box office in the United States, today announced a strategic digital signage initiative to create a digital experience for moviegoers throughout the Rave theater chain. The network has been operating since early 2011, and was first deployed at Dallas-based Rave’s North East Mall 18 location in Hurst, Texas, an 18-auditorium movie theater.\\n\\nRave has since expanded the roll out of its digital signage network across the 66-location Rave circuit, with the latest deployment at the Las Vegas Town Square 18 location. This installation includes over sixty-five (65) displays serving several different use cases, and will be featured during the Digital Signage Guided Installation Tour at the upcoming Digital Signage Expo Tuesday, March 6, 2012.\\n\\nThe Rave Cinemas network replaces traditional signage in the box office and on concession stand menu boards with networked digital displays. The digital signage network will also be employed for theater wayfinding, auditorium marquees and for coming attraction promotions. All theater locations will be programmed and monitored from Rave’s Dallas headquarters using the NEOCAST® Media Server management software. This web-based application monitors network health and performance and communicates content and playlist instructions to the networked players powering the displays. Rave selected the NEOCAST® Media Player Z to power the high-definition and rich media content showcased across the network. The content includes Silverlight® applications designed to provide theater visitors with real-time information regarding showtimes, ticket availability, concession items and pricing, as well as wayfinding.\\n\\nBryan Rakowski, SVP Technology at Rave Cinemas, commenting on Rave’s digital signage initiative and their decision to partner with Real Digital Media states, “Rave has built its business and its reputation by focusing on the movie-going experience and pioneering in the use of new technology and alternative programming. It makes perfect sense for us to extend our digital footprint from the box office, through the lobby and into the auditoriums using digital signage. Real Digital Media separated themselves from the crowd by showing us a platform that easily adapts to our various content needs and use cases, while scaling easily to meet our expansion demands to serve communities enjoying movies and film on nearly 1000 screens across 20 states.”\\n\\nKen Goldberg, Real Digital Media CEO, adds, “The breadth of digital signage applications Rave employs in a single theater location using our NEOCAST® platform is a testament to their ingenuity and the sophistication of their content strategy. Through a combination of video, rich media and real-time data integration, visitors to Rave Cinemas are being exposed to an engaging visual experience that is timely in the delivery of relevant information. Rave has truly maximized the flexibility inherent in our software platform, and we look forward to helping them continue to advance digital signage applications across their theater circuit.”\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About Rave Cinemas, LLC__\\nRave Cinemas is currently the fifth largest domestic circuit by box office gross and number of screens. Since its founding by Thomas W. Stephenson, Jr. in 1999, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.\\n\\nwww.ravecinemas.com\\n\\n###\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1fAYer36laKAQ2gxmj9Eto","type":"Entry","createdAt":"2019-11-01T14:02:56.654Z","updatedAt":"2019-11-01T14:02:56.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Real_NEOCAST"},"description":{"en-US":"*NEOCAST® Digital Signage Platform to Serve as Foundation for Comprehensive Digital Signage Solution Offering for European Marketplace*\\n\\n__Sarasota, FL - November 28, 2012__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, today announced that London-based Integrated Signage Solutions, Ltd. (ISS), has agreed to represent NEOCAST® products throughout Europe. The agreement signals the formal entry of NEOCAST® into the European marketplace and grants ISS exclusive rights to market, license and support the NEOCAST® platform.\\n\\nReal Digital Media will be working closely with ISS to develop a solution-based approach to differentiate the offering in the European marketplace. ISS has a fully trained staff offering consultative and network operations services to customers, augmenting the content and ad sales services already in operation.\\n\\nKen Goldberg, CEO of Real Digital Media states, “We have been considering an entry into Europe for years, and feel that in ISS we have found the partner best positioned to make NEOCAST® a very serious contender in that strategic market. Given the hands-on experience of the ISS team with so many software offerings, we were energized by how quickly they embraced NEOCAST®. We expect that their customers and prospects will have the same reaction.”\\n\\nDavid Da Costa, CEO of ISS Wonderworks subsidiary, added, “With ISS bringing Walkway Media and Wonderworks 3D under a single ownership structure, all we required to bring a true end-to-end solution offering to the market was a reliable and scalable technical platform. Adding NEOCAST® as the technical core of our solution not only answers that challenge, but lets us build our offering with the confidence you get by partnering with an established and respected provider to the industry.”\\n\\nIntegrated Signage Solutions has launched the partnership by installing the NEOCAST® platform in new sites of its fast-growing Walkway Media mall network in the United Kingdom. Existing Walkway sites will begin to transition starting in 2013. Da Costa adds that, “Customers will appreciate that we don’t just promote NEOCAST®, but run our own network on it. There is a certain perspective and credibility one gains by having the luxury of using what you sell.”\\n\\nAbout Real Digital Media\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\nAbout Integrated Signage Solutions\\nIntegrated Signage Solutions, Ltd. (ISS) is the holding company for Wonderworks 3D Media and Walkway Media. Operating from UK offices in London and Chelmsford, the company offers end-to-end solutions to digital out-of-home networks, including technology, content development and management, network operations and local/regional advertising sales. The company’s Walkway Media network spans more than 30 shopping centres and malls in the UK, and is expanding rapidly.\\n\\nFor more information, please visit http:// www.wonderworks-media.com or http://www.walkwaymedia.com\\n\\n###\\n\\n\\n() -"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jedoFal9c1a3AW4DjWkla","type":"Entry","createdAt":"2019-11-01T13:40:54.168Z","updatedAt":"2019-11-01T13:40:54.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Cardinal_Pharmacy"},"description":{"en-US":"*Pharmacy Health Network Currently Installed in 500 Locations; Streaming Healthcare Content, Ads to Millions of Consumers While They Wait for Prescriptions to Be Filled*\\n\\n__Dublin, OH - May 11, 2010__\\nSince launching the Pharmacy Health NetworkTM in August of last year, Cardinal Health has signed up more than 650 retail pharmacy locations to participate and has completed installations in 500 stores across the United States.\\n\\nThe Pharmacy Health Network streams advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled.\\n\\nAdvertisers including Bayer HealthCare Diabetes Care, Upsher-Smith, Novartis Consumer Health and Salix Pharmaceuticals are already running advertisements or educational content on the Pharmacy Health Network.\\n\\n“We’re thrilled by the overwhelmingly positive response the Pharmacy Health Network has received from both advertisers and retail pharmacy customers, and we look forward to continuing to rapidly expand the number of stores and advertisers that participate in the program,” said Jeff Foreman, vice president of strategic purchasing for Cardinal Health.\\n\\nForeman said that some products have already experienced 15-37 percent sales increases in the retail pharmacy locations where they were promoted via the Pharmacy Health Network.\\n\\nThe network also features professionally produced health and wellness segments from the NBC Digital Health Network; local and national weather modules provided by AccuWeather.com®; and educational content from the Food and Drug Administration (FDA) and other government health agencies. Participating pharmacies can also promote in-store specials, health screenings and other local information including local weather, community events and more.\\n\\nCardinal Health has been actively marketing the Pharmacy Health Network to the more than 5,000 independent retail and franchised pharmacies it serves throughout the United States, and to its retail pharmacy chain customers, too.\\n\\n“Discount Drug Mart has been extremely pleased with the Pharmacy Health Network,” said Tom Nameth, director of pharmacy operations for Discount Drug Mart, a retail pharmacy chain. “It enables us to share timely, health-related information with customers in our pharmacy waiting areas, and it’s also very user-friendly, allowing us to customize content to promote store-specific programs, specials and promotions in a timely fashion.”\\n\\nNameth also said that the Pharmacy Health Network’s directional speakers are another strong feature of the program, because they ensure that customers can clearly hear the information presented on the LCD screens without interfering with the pharmacy’s functionality. He also added that by promoting over-the-counter and other health-related products, the Pharmacy Health Network has proven helpful in driving sales and “increasing Discount Drug Mart’s bottom line.”\\n\\nRespario Digital Advertising Group of Dallas, Texas, manages the technology, content and ongoing management of the program. The goal of the two companies is to make the sign-up, installation and operation process as simple and convenient as possible for participating retailers.\\n\\n“I really like that the Pharmacy Health Network does more than promote products to my patients – it also contains educational content that increases the overall professionalism of my store,” said Ron Johnson, owner of two Lloyd’s Pharmacy stores in Minnesota. “The installation process was also very easy – Cardinal Health and Respario handled it all, so it was a quick and easy way to improve my patients’ experience as they wait for prescriptions to be filled.”\\n\\nParticipating retail pharmacies receive installation and ongoing maintenance for a flat-panel LCD screen and directional, targeted audio system, on which the health-related content plays. Participants also receive a custom brochure rack to provide pharmacy customers with easy access to health-related materials, coupons, brochures, business reply card and other promotional and educational materials.\\n\\nRetail pharmacies wanting to participate in Cardinal Health’s Pharmacy Health Network and companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.\\n\\n__About Cardinal Health__\\nHeadquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $96 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers and physician offices focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability. Cardinal Health is an essential link in the health care supply chain, providing pharmaceuticals and medical products to more than 60,000 locations each day. The company is also a leading manufacturer of medical and surgical products, including gloves, surgical apparel and fluid management products. In addition, the company supports the growing diagnostic industry by supplying medical products to clinical laboratories and operating the nation’s largest network of radiopharmacies that dispense products to aid in the early diagnosis and treatment of disease. Ranked #17 on the Fortune 500, Cardinal Health employs more than 30,000 people worldwide. More information about the company may be found at cardinalhealth.com.\\n\\n###\\n\\nTara Schumacher\\n(614) 757-6250\\ntara.schumacher@cardinalhealth.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BOtqlbKPyjsTQZtzPlGPT","type":"Entry","createdAt":"2019-11-01T13:37:12.852Z","updatedAt":"2019-11-01T13:37:12.852Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_Cardinal_Pharmacy"},"description":{"en-US":"*Pharmacy Health Network Currently Installed in 500 Locations; Streaming Healthcare Content, Ads to Millions of Consumers While They Wait for Prescriptions to Be Filled*\\n\\n__Dublin, OH - May 11, 2010__\\nSince launching the Pharmacy Health NetworkTM in August of last year, Cardinal Health has signed up more than 650 retail pharmacy locations to participate and has completed installations in 500 stores across the United States.\\n\\nThe Pharmacy Health Network streams advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled.\\n\\nAdvertisers including Bayer HealthCare Diabetes Care, Upsher-Smith, Novartis Consumer Health and Salix Pharmaceuticals are already running advertisements or educational content on the Pharmacy Health Network.\\n\\n“We’re thrilled by the overwhelmingly positive response the Pharmacy Health Network has received from both advertisers and retail pharmacy customers, and we look forward to continuing to rapidly expand the number of stores and advertisers that participate in the program,” said Jeff Foreman, vice president of strategic purchasing for Cardinal Health.\\n\\nForeman said that some products have already experienced 15-37 percent sales increases in the retail pharmacy locations where they were promoted via the Pharmacy Health Network.\\n\\nThe network also features professionally produced health and wellness segments from the NBC Digital Health Network; local and national weather modules provided by AccuWeather.com®; and educational content from the Food and Drug Administration (FDA) and other government health agencies. Participating pharmacies can also promote in-store specials, health screenings and other local information including local weather, community events and more.\\n\\nCardinal Health has been actively marketing the Pharmacy Health Network to the more than 5,000 independent retail and franchised pharmacies it serves throughout the United States, and to its retail pharmacy chain customers, too.\\n\\n“Discount Drug Mart has been extremely pleased with the Pharmacy Health Network,” said Tom Nameth, director of pharmacy operations for Discount Drug Mart, a retail pharmacy chain. “It enables us to share timely, health-related information with customers in our pharmacy waiting areas, and it’s also very user-friendly, allowing us to customize content to promote store-specific programs, specials and promotions in a timely fashion.”\\n\\nNameth also said that the Pharmacy Health Network’s directional speakers are another strong feature of the program, because they ensure that customers can clearly hear the information presented on the LCD screens without interfering with the pharmacy’s functionality. He also added that by promoting over-the-counter and other health-related products, the Pharmacy Health Network has proven helpful in driving sales and “increasing Discount Drug Mart’s bottom line.”\\n\\nRespario Digital Advertising Group of Dallas, Texas, manages the technology, content and ongoing management of the program. The goal of the two companies is to make the sign-up, installation and operation process as simple and convenient as possible for participating retailers.\\n\\n“I really like that the Pharmacy Health Network does more than promote products to my patients – it also contains educational content that increases the overall professionalism of my store,” said Ron Johnson, owner of two Lloyd’s Pharmacy stores in Minnesota. “The installation process was also very easy – Cardinal Health and Respario handled it all, so it was a quick and easy way to improve my patients’ experience as they wait for prescriptions to be filled.”\\n\\nParticipating retail pharmacies receive installation and ongoing maintenance for a flat-panel LCD screen and directional, targeted audio system, on which the health-related content plays. Participants also receive a custom brochure rack to provide pharmacy customers with easy access to health-related materials, coupons, brochures, business reply card and other promotional and educational materials.\\n\\nRetail pharmacies wanting to participate in Cardinal Health’s Pharmacy Health Network and companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.\\n\\n__About Cardinal Health__\\nHeadquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $96 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers and physician offices focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability. Cardinal Health is an essential link in the health care supply chain, providing pharmaceuticals and medical products to more than 60,000 locations each day. The company is also a leading manufacturer of medical and surgical products, including gloves, surgical apparel and fluid management products. In addition, the company supports the growing diagnostic industry by supplying medical products to clinical laboratories and operating the nation’s largest network of radiopharmacies that dispense products to aid in the early diagnosis and treatment of disease. Ranked #17 on the Fortune 500, Cardinal Health employs more than 30,000 people worldwide. More information about the company may be found at cardinalhealth.com.\\n\\n###\\n\\nTara Schumacher\\n(614) 757-6250\\ntara.schumacher@cardinalhealth.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4scWa10dunIBILWRljtfIP","type":"Entry","createdAt":"2019-11-01T13:13:02.572Z","updatedAt":"2019-11-01T13:13:02.572Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Pressrelease_c3ms_Solution"},"description":{"en-US":"*Solution Allows Delivery of Targeted Marketing Messages that Entertain and Educate Patients about Dental Options*\\n\\n__Camas, WA - December 10, 2007__\\nCreative Marketing and Merchandising Media Solutions (c3ms), a premier provider of digital signage networks, today announced the launch of the NobelVision™ Network throughout North America. Implementation of this private promotional and advertising network is currently underway and will be installed in 200 dental offices using Nobel Biocare products by the end of 2007. With over 160,000 practicing dentists in the US, Nobel Biocare will focus on partnering with their dentists in bringing this innovative patient education/entertainment system to over 1,200 dental reception rooms by the end of 2008 and expanding globally thereafter.\\n\\nThe NobelVision™ Network is a customized channel of dental healthcare information specifically designed to educate the patients of Nobel Biocare’s customers on their dental options by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision™ Network provides a unique opportunity for advertisers and content partners to market their products and services to a targeted, health conscious audience with known demographic and statistical data.\\n\\n“With the growing population of patients who actively research their own healthcare options, having fresh, up-to-the minute information that’s pertinent to their needs makes the wait in the dentist’s office a more productive experience,” said Kevin Mosher, Vice President & General Manager, Nobel Biocare North America. “For dentists, it’s always better to have educated patients, particularly when they become knowledgeable about additional services that may be of benefit to them. The NobelVision™ Network represents a strategic vehicle to deliver timely and relevant information in an appropriate setting for the benefit of both parties.”\\n\\nNobel Biocare, a worldwide leader in esthetic dental solutions, turned to c3ms for the NobelVision™ Network, including content creation to delivery via media players prominently positioned in dentists’ offices. c3ms worked with Nobel Biocare to create entertainment, educational programming and advertising specifically targeted to the dental patient. The programming also includes real time information, such as news in a ticker format, at the bottom of the system’s flat panel television screen. Additionally, the network will be used for clinician training, communication and continuing education by companies providing products and services directly to the practice after hours. The delivery of these programs mitigates travel time and cost to the dental practitioner, provides manufacturers with a virtual representative in the practice, and streamlines the delivery of these programs for the dental practices and manufacturers alike.\\n\\n“NobelVision™ is a major step in the transition from 1st Generation to 2nd Generation networks in which the true potential of digital signage is realized,” reports Max Engel, strategic analyst, for Frost & Sullivan’s telecom practice. “RDM, c3ms, and Nobel Biocare have created the first truly 21st century, multi-functional network, that will perform advertising, marketing, entertainment and educational functions as a seamless whole,” Engel concludes.\\n\\n“Digital signage networks give healthcare providers a way to educate their patients on both new and existing procedures and treatment options, as well as provide manufacturers with a new avenue to reach their valued customers. This can help generate additional revenue for both the practice and suppliers,” says Ray Heiser, Managing Partner of c3ms. “We provide all facets of the project and tailor the content for each type of practitioner. For patients, it’s a real improvement over the typical reception waiting room experience with outdated magazines and piped-in music. Digital signage networks capture attention, communicate information clearly, and ultimately spur the patient into action.”\\n\\nAdvertisers can participate by purchasing spots on the network, or through a sponsorship package, which combines a 10-minute video segment with advertising. With dwell times likely to exceed 30 minutes, advertisers benefit by reaching a captive target audience through a dynamic highly targeted medium that uses full-motion, full-color video content that can be changed or updated daily by location. Additionally, the network will support a number of direct consumer response abilities for advertisers to utilize – including touch screen applications and SMS text messaging.\\n\\nc3ms was founded in 2005 by John Bucknovitz and Ray Heiser to offer new content and a new means of distribution to maximize marketing dollars. The company creates and maintains turnkey networks, such as the NobelVision� Network, by incorporating Real Digital Media’s (RDM) digital signage platform. “c3ms selected RDM’s NEOCAST® digital signage solution due to the scalability, centralized software architecture, the reliability of the plug-n-play media player appliances and provides a fully certified proof-of-play environment for advertisers,” said John Bucknovitz, Partner, c3ms.\\n\\nThe NobelVision™ Network is operated and managed through a collaborative effort between c3ms and RDM. c3ms is responsible for implementing the network, as well as managing the distribution of content across the network. RDM is responsible for providing the digital signage network software and hardware.\\n\\n“Real Digital Media is proud to announce our partnership with c3ms”, said Ken Goldberg, Chief Executive Officer of Real Digital Media. “They chose NEOCAST as the platform for the NobelVision™ Network because only RDM demonstrated the ability to meet c3ms’ ambitious project criteria with both a superior solution and a committed team. Establishing and operating a large, multi-site digital signage network that appeals to national advertisers takes more than great software – it requires true partnership, experience and shared goals. We believe that is what sets RDM apart, and so do our partners.”\\n\\nThe NobelVision™ Network is currently available for Nobel Biocare dental practitioners. To find out more information, please contact c3ms via email at info@c3ms.com.\\n\\n__About Creative Marketing and Merchandising Media Solutions (c3ms)__\\n\\nCreative Marketing and Merchandising Media Solutions, c3ms, is a customized creative solution company that provides dynamic digital signage networks – the next generation of point of purchase advertising. c3ms offers health and dental customers an end-to-end solution that includes creative content development, equipment design and installation, creation, distribution and management of content and advertising placement contracts. The company has core expertise in developing creative messaging and content that produces measurable results for customers. Its solutions are flexible, scalable and tailored to each customer’s business needs. Founded in 2005, c3ms is headquartered in Camas, Washington, with a regional office in Los Angeles. For more information, call (360) 892-5480 or visit www.c3ms.com.\\n\\n__About Nobel Biocare__\\n\\nNobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its brands Branemark System®, NobelReplace™NobelSpeedy™, NobelPerfect®, NobelDirect®, Replace Select, (dental implants), Procera® (individualized dental prosthetics), NobelGuide™ (complete patient rehabilitation program) and NobelSmile™ (patient education and awareness program). Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has over 2,100 employees and recorded revenue of EUR 601 million in 2006. The Company is domiciled in Zurich, Switzerland with headquarters in Zurich and in Gothenburg, Sweden. Production takes place at five production sites located in Sweden, USA, and Japan. Nobel Biocare has direct sales organizations in 34 countries. The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss Exchange and on the Stockholm Stock Exchange, Sweden. www.nobelbiocare.com\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing the fastest growing point-of-purchase marketing, advertising and corporate communication networks. Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contacts__\\n\\nMark Macaulay (for Nobel Biocare)\\n714-282-4876 Office\\nmark.macaulay@nobelbiocare.com\\nwww.nobelbiocare.com\\n\\nRachel Weikum (for c3ms)\\n(503) 636-4762 office\\n(503) 970-4869 cell\\nrachel@weikumcommunications.com\\nwww.weikumcommunications.com\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2NnTet08B5w09fuQ7xV9jB","type":"Entry","createdAt":"2019-11-01T13:01:54.929Z","updatedAt":"2019-11-01T13:01:54.929Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_You_There"},"description":{"en-US":"There are teachable moments, and in our age of social media, there are bloggable moments.  Today a bloggable moment occurred regarding the article written by Garry McGuire, CEO of RMG, entitled *Why 2011 Will Be Digital Out-of-Home’s Tipping Point*, posted online at iMedia Connection. The article was essentially the text version of Mr. McGuire’s keynote speech at the Strategy Institute’s 5th Annual Digital Signage Investor Conference last month in New York. You can read ScreenMedia Daily’s keynote coverage here, complete with a familiar graphic. *The Tipping Point* article was very well presented, and predictably drew a number of positive Twitter call-outs within the digital signage community. Only in mid-afternoon did I see a dissenting opinion, that from Stephen Ghigliotty (@ScreenVox), who said he was tired of hearing about it every year. I took note of Stephen’s dissent, and quickly received tweets of skepticism from fellow bloggers Bill Gerba and Adrian Cotterill. Bill says the industry just isn’t there. Adrian questioned Mr. McGuire’s motivation in predicting digital signage nirvana. I have a hard time refuting any of McGuire’s key points, since I’ve noted several of them myself. Maybe everyone is right, I think you just need to consider source and context. That sounds like a bloggable moment to me.\\n\\nStephen is right: industry *cognoscenti* have been crying wolf over consolidation and the arrival of truckloads of ad dollars for years. It always seems to be imminent, and investors, network owners and vendors have all had to extend the blade of their hockey stick charts much further than planned. In some cases, that has caused businesses to fail, and more will follow. Why should we believe it now?\\n\\nBill is right: the vast majority of networks and the industry infrastructure itself is still in flux, and not “ready” to make ad buyers feel safe just yet. There are a bazillion digital signage platforms in play, and now an emerging food fight on the media planning/ad buying side. Not exactly the stability buyers crave. I heard a story yesterday of an ad campaign being offered to a network based upon a media kit that claimed 100 locations. The network operator informed the ad buyer that the 100 represented how many locations they *could* roll out if enough ads were guaranteed. C’mon, man!\\n\\nAdrian is right: there is a method to Garry McGuire’s madness. RMG is the most heavily funded network operator out there at this time. They have what is reported to be a 9-figure war chest for doing acquisitions. Their investors, Kleiner Perkins and DAG Ventures, make big bets and plan for big exits. As CEO, McGuire does not have to spend any time worrying about capital formation, although to be fair, the care and feeding of VC Board members is a non-trivial task in itself. He is focused on business development and execution of the strategy 24/7. He has assembled a strong team to deal with tactics and operations. His job is to position RMG as a great vehicle for ad budget dollars, as an assembler of network assets, and eventually as an IPO offering (the big exit). His well-reasoned arguments for seeing a tipping point in 2011 serve all three purposes very well. The Investor Conference venue was a great place to test the ideas in front of DOOH insiders and a few investors. The iMedia Connection article was aimed squarely at marketers and agency types. While it is evangelical for the industry itself, it is of course consistent with RMG’s message.\\n\\nAnd Garry is right: despite the ongoing fragmentation in the business and some hard work that remains to be done, the industry is showing fundamental signs of growth and maturity, and has improved in terms of attraction to advertising professionals. His arguments relate to the readiness of certain networks to take on ad dollars and meet the targeting, delivery and reporting needs of the buyers. He is accurate in reporting all of the major points he makes. In some cases, it is a matter of degree, but on balance he is not wrong in making the observations. At question is whether these observations set the stage for a true tipping point for digital signage, or just one he expects for RMG. Only time will tell. I agree that 2011 will be a landmark year for our industry across the board, for the reasons McGuire details and several more.\\n\\nTechnically, I am not sure you can identify a tipping point without the luxury of looking backward. But I know we can all agree that it would be nice to look back a year from now and say we saw one. What’s your take?\\n\\nBy Ken Goldberg|November 30th, 2010|Digital Media Trends, Digital Signage, Digital Signage Industry, OOH Advertising|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Y90LJZu6y4VB4FotiBhuW","type":"Entry","createdAt":"2019-11-01T12:46:25.820Z","updatedAt":"2019-11-01T12:46:25.820Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Dragon_Recently"},"description":{"en-US":"Recently, I was in a very nice local restaurant that happens to have an outstanding wine list. I grabbed my iPhone and began looking up a number of possible choices on my handy Wine Guide application. I had to chuckle when I noticed that a gentleman at a nearby table, whom I would not have stereotyped as an iPhone user, was looking up from his iPhone and announcing ratings and values on his choices to the table. For the record, he selected a really nice Barolo, we went with a Ridge Geyserville Zin. The scene (or perhaps it was Paul Draper) got me thinking about the ripple effect of innovation.\\n\\nInnovation is defined by Merriam-Webster as “the introduction of something new; a new idea, method or device”. By any interpretation of that definition, the iPhone was a true innovation. In many ways, it transformed the the generally accepted notion of a cell phone. Apple’s real stroke of genius was to wrap the touchscreen and user interface into a platform for applications. That of course spawned the App Store, an innovation in and of itself that in turn unleashed the creative energy of thousands of application developers. The work of those developers is where innovation is now occurring in the smartphone world. It is reasonable to say that the progression of iPhone models since the original iPhone have brought enhancements and features to the table, but not a whole lot of true innovation. Transformation was followed by refinement end enhancement. It has unfolded much like the evolution of the personal computer. The PC was certainly a transformational innovation. But the subsequent innovation in personal computing has come from the work done in operating systems and application development. The innovative hardware platform spawned innovations in its usage. Ongoing advances in personal computing, such as laptops and tablets, have really been form factor adaptations of the core platform to emerging use cases.\\n\\nHere is where the gravelly soil of Geyserville comes in: relating this thought to digital signage. Stretch as we might, there is not an innovative hardware platform that spawned an industry in digital signage. Media players, whether PCs or appliances, are merely software-enabled instances of PC boards in one guise or another. The argument that flat screen displays were an enabling innovation also seems weak. Software that facilitates the management of networked digital signs cropped up to take advantage of the falling prices of displays, increasingly ubiquitous bandwidth and a fragmentation of traditional mass media. To a certain extent, the enabling conditions were the “platform” that spawned the development of what at the time were innovative applications. There is some great software out there, but there will be no emergent *killer app*: no Lotus 1-2-3, no Google, no Twitter. That is because the core problem of managing the distribution, playout, and reporting for a network of digital displays has been solved for quite some time. While it may seem like heresy for someone in the software business to say it, the innovation of the early years has inevitably given way to the cycle of enhancement and refinement.  Yet all is not lost: we have addressed the central problem, and the current cycle must now take things to the next level, adapting to new use cases as the personal computer has. A redefinition of innovation is required, and how engineers take today’s solutions into tomorrow will be critical. Innovation in this enhancement and refinement stage will mean advances in design, architecture, business models and execution. With the shakeout of the sector quietly underway, no one is going to innovate their way to the top of the heap in the traditional sense, because the dragon was slain long ago. Winners will continuously improve, respond to customer needs, exploit defensible niches, identify the right partners and integrate with other strategic applications.\\n\\nThere may be those who will take issue with the assertion that innovation has run its course in digital signage software. I would guess the four-inch screen crowd will be the loudest. So let’s make it clear: *mobile innovation* is taking place at very high speed in the mobile market. *Mobile integration* is what needs to take place in the digital signage market: digital signage platforms can and should integrate and otherwise partner with the best of breed.\\n\\nIn a lifecycle that tracks those of the personal computer and the iPhone, the platform that is digital signage began life as innovative and transformational. Once established, innovation has given way to enhancement, refinement and adaptation to the external forces it enabled. The meaning and nature of innovation changes as the cycle marches on. The dragon representing the core business challenge has been slain, but that hardly means that the job is done. It just means that the job has been redefined.\\n\\nBy Ken Goldberg|March 21st, 2011|Digital Media Technology, Digital Signage, Mobile Applications|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZcKqeIPb2D8gEYVD7emM4","type":"Entry","createdAt":"2019-11-01T11:58:25.843Z","updatedAt":"2019-11-01T11:59:54.893Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Will_Inan"},"description":{"en-US":"In an excellent post on ZDNet, Dion Hinchcliffe explores the rapid movement of social business startups as they are consumed by larger entities. Both an examination of what appears to be consolidation and a critique of what happens when entrepreneurial startups are assimilated by The Borgs of Industry, it made me think about how digital signage deals have tracked. The conclusion is straightforward: not in a similar way either in terms of speed or results. That easy observation leads to a more difficult question: Why?\\n\\nThe digital signage industry has seen large corporate entities step in and take a position via M&A activity on a number of occasions over the years. Each time, the deals were reviewed (or were self-proclaimed) as transformational, game changing or otherwise signaling imminent consolidation. But in reality, that has never been the case. In some instances, the lackluster results of corporate forays into the space have stemmed from bad timing. In others, culture and priorities were not well aligned to nurture the acquisition. (Hinchcliffe does a particularly good job at dissecting how big companies “metabolize” their prized acquisitions.) In others, it may have simply been a consequence of targeting the wrong entity. Some of the largest companies to invest in the digital signage software space to date have been, in no particular order, Cisco, 3M, Harris and NCR. A look at each may shed some light on what direction the “bigs” might take going forward.\\n\\nCisco acquired Tivella in early 2007. The opening paragraph of the associated press release said, “Tivella is a leading provider of digital signage software and systems. Cisco sees enormous potential for digital signage to be integrated into its existing enterprise streaming and live video broadcasting platform.” The first sentence had to be typed with one hand, as the fingers of the other were clearly crossed. The most common reaction to the deal was “Cisco bought WHO?”. Tivella had a platform that made an early bet on streaming content, which no doubt made the folks at Cisco slobber as they saw the need for more switches and router everywhere. Hence the second sentence in the release. In reality, the Cisco product has done much better only in venues where streaming makes sense, like ballparks and arenas. The rest of the world of geographically diverse networks (and painfully inconsistent broadband) is still not ready for streaming everything five years later. Given the size of Cisco’s sales force and its incumbent status in so many large organizations, there is little doubt that the enormous potential they forecast has yet to be realized. They consistently get beat outside their sweet spot by better architecture, better software and better value. My take: bad timing.\\n\\n3M bought Mercury Online Solutions and their FRED digital signage product two years earlier, in 2005. They hailed it as a perfect fit for their large commercial graphics and services businesses. Bill Collins did a nice review of the deal at the time, noting that impending sales at Cingular and SunTrust made it attractive for both sides of the transaction to get it done. Since then, Cingular became AT&T Wireless, and FRED is not involved. I am not sure what happened at SunTrust, but 3M has certainly not gained a dominant position in banking in any case. One may assume that the interactive part of the Mercury business was equally attractive to 3M, the makers of MicroTouch screens. I have no insight as to whether that toolset has proved to be beneficial, but I am pretty sure that from a digital signage perspective, 3M is simply not a factor. My take: wrong product (notwithstanding the kiosk angle), too early.\\n\\nIn 2004, Leitch Technology purchased Inscriber for $18 million. Inscriber’s core business was broadcast graphics systems, and while it offered a digital signage product, it did not get any focus in the deal announcement. Harris Corporation acquired Leitch several months later for the princely sum of $450 million, the largest of several purchases that formed the core of Harris’ Broadcast Communications division. In Harris’ announcement, digital signage was at best an afterthought. That said, the acquired software, InfoCaster, was nurtured and invested in over the years, and some significant deals were won. Then came Harris’ recent decision to divest the entire Broadcast Communications division, including the financial and technical engine behind the DDN/7-Eleven digital signage network. Harris had done fairly well in large venues as well, providing a well-financed competitor to Cisco. However, In the grand scheme of things, the InfoCaster business is a pimple on the rather large posterior of the Broadcast Communications business, and in all likelihood will have to be sold off separately from core broadcasting assets. While Harris spokespeople have put on a brave face, claiming it is business as usual, it is going to be tough to convince most corporate buyers that Daddy Warbucks is in it for the long haul. Every week that passes without a sale puts them further behind the 8-ball in terms of competitive positioning. It may have been the closest thing to a successful acquisition by a big company, but it never seemed to matter to the powers that be at Harris from the beginning. It was simply not going to move the dial on a billion dollar business any time soon, if ever. My take: a victim of priorities and culture.\\n\\nNCR has made two digital signage acquisitions, which in both cases amounted to serendipitous add-ons. In 2009, it purchased the assets of Netkey, which had in turn acquired Webpavement two years earlier. Netkey’s most valuable asset was its development environment for kiosk applications, which was clearly NCR’s target. And while they did manage to secure a large digital signage deal with Healthy Advice, the Webpavement product was never a world beater (“leader”) in the pantheon of digital signage software. About a year ago, NCR paid $1.2 billion to acquire Radiant Systems and their strong position in POS and other systems in the retail, entertainment and food service verticals. It was a perfect fit for a company once known as National Cash Register. As it turns out, two weeks earlier Radiant had closed a deal to buy Texas Digital, who had a nice business in order management and digital signage, especially in food service venues. It may be too early to tell what the fate of f Texas Digital will be as part of NCR. The order confirmation piece has some obvious strategic value to NCR in general. The QSR and fast casual channels are fast becoming the battleground of a major digital signage turf war. Time will tell if Texas Digital has the chops to compete or whether NCR intends to invest in that piece of the business. The jury is out on the first question, and I’d guess yes on the second. Neither Netkey nor Radiant were acquired for their digital signage businesses, yet NCR finds itself with two technology stacks and a few nice customers. They may continue to play the role of consolidator, or they may find the upside too small or too far out to care, as Harris did. My take: not a priority… yet.\\n\\nThe dizzying M&A activity in the social business as described by Hinchcliffe is marked by pinpoint targeting, high prices and yet-to-be-determined results. All of this has occurred very early in the life cycle of the social business itself, with three suns (Facebook, Twitter and LinkedIn) around which the start-ups orbit creating urgency and competition for all. In digital signage, early deals by big buyers have met with very mixed results, and in some cases were afterthoughts of larger deals. The hoped-for momentum has yet to appear. However, given the passage of time, the big companies still on the sidelines have had the luxury of watching the market develop, seeing the technology approaches differentiate, and learning from the actions of the early movers. None are going to innovate in our space from within. There are many companies within the rapidly growing Software Holocron that would love to have their phone ring with a prospective buyer on the other end. Yet very few will have that experience. Unless the technology, positioning and customer base become strategic for someone, most will be left to their own devices. Based upon the general experience of small companies acquired by large ones, culture, identity and strategy are often left behind at the closing table. On that basis, not being assimilated by The Borg would be fine for some, even preferable. For others, it is a harrowing prospect. The buyers might do well to impose their will on the former.\\n\\n*Note: I wrote this post on Father’s Day, and while I lost my father 16 years ago, he inspires me still. I certainly have a long way to go as a businessman, as a writer and as a person, but he taught me that it is what I do as a father that will have the longest lasting impact. Thanks, Dad.*\\n\\nBy Ken Goldberg|June 18th, 2012|Capital, Digital Media Technology, Digital Signage, Digital Signage Industry|2 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6wgt6yT5bMdhVKXAxN7UKJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7JGmOHHFh7Num8DUnTbh9z","type":"Entry","createdAt":"2019-11-01T11:42:58.615Z","updatedAt":"2019-11-01T11:42:58.615Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Thecoming_Ifyou"},"description":{"en-US":"If you have seen my desk either at work or at home, or the desktop of my Macbook, you would know that organization does not appear to be my strong suit. I like to think of it as a *Beautiful Mind* thing, but the truth is probably less spectacular. I try to do better with my email, filing those emails that are keepers in an appropriate folder. I love MSGFiler for simplifying that task, by the way. I try to glance through the folders periodically to make sure that I am current on where things are. One of those folders I call The Graveyard. It is where I dump the email traces of fizzled leads, unfunded wins and failed customers. Ideally, most of the contents of The Graveyard are ancient memory. But it is not a perfect world, as we are reminded daily. Some of the Graveyard subfolders make me chuckle, some make me cringe, some just leave me shaking my head (what were they thinking?). I keep the folder around, as things tend to go in circles and there is quite a bit of knowledge to be gained from each fiasco.\\n\\nThe Graveyard would exist in the best of times, given the nature of the field we plow. However, it seems to me that The Graveyard is actually a microcosm of DOOH: an industry that has tended to get out in front of itself; a technology-based industry that has attracted more dreamers and schemers than true entrepreneurs; an industry that seems to be in a rush to evolve before it even has an identity. And my best guess is that as a group, our collective Graveyards are going to grow before the marketplace resolves the DOOH picture itself.  There are a number of indicators that such a process is underway, and will lead in short order to what I would term an impending DOOH Spring:\\n\\nThe two most recent reports from organizations that conduct active research on digital signage business trends were both trending in the wrong direction. The Platt Retail Institute tracks the North American Digital Signage Index on a quarterly basis. In July, we looked at the 2Q results here. The DSE Business Barometer also polls industry participants on a quarterly basis. Their most recent report showed a definite downtrend in optimism regarding the economy, as well as tempered enthusiasm for digital signage industry prospects. In both cases, industry players answer questions without attribution, and even then tend to err on the side of optimism. Even slight dips in optimism are noteworthy. One wonders if some folks even responded. The negativity would seem to indicate deferred spending plans by customers and prospects and portends some new additions to the collective Graveyard.\\n\\nThere has been a real dearth of significant wins and launches of new networks for quite some time. True, some deals (present company included) are kept under wraps for what seems like ages, but word gets out when big deals go down, and there hasn’t been more than the occasional eyebrow raiser for about a year. That doesn’t mean that there are no new deals and no new network launches. It means they are generally smaller in scope and impact. Instead of a steady stream of new deals, we are relegated to reading periodic updates on existing deals, such as DDN’s Harris’ 7-Eleven network, which is rolling out at a very good pace since the closure of an epic goat rodeo of a process. I hope it does well. So does 7-Eleven, who has no downside. Regardless, there is clearly pent-up demand in the marketplace. There is interest and there is money, but there seems to be no urgency.\\n\\nThere are some very experienced executives from both the technology and network sides that are independent at the moment. What that means is that there are more connected and tested folks out there available to consult, lead and advise than ever before. By way of example, Lou Giacalone recently joined the ranks of consultants, leaving Haivision shortly after they bought Coolsign. I haven’t spoken with Lou since he left, but he has boundless energy and passion for this business, and I suspect he’ll be heard from soon. Steve Nesbit, formerly top dog at Reflect, has done a nice job of keeping active and networked since his departure. Don’t bet against that list of independent veterans growing by two or three by March. There are a few very experienced leaders on the network operations side also working actively independently. Having veteran talent on the sidelines could be viewed as a negative, but the fact that this type of talent has not left the industry means that there are opportunities they are seeing. That would be another signal of pent-up demand.\\n\\nSo what happens in the DOOH Spring? I believe that there will be an unleashing of pent-up capital, pent up demand and pent-up frustration that will transform the digital signage space with great speed. The capital will be deployed to launch new projects and make bets on existing players either through direct investment or acquisition. The pent-up demand will fuel the projects and help clarify the winning sectors and players to the investors. That in turn will create demand for experienced DOOH executives, both as management prospects and advisors. Finally, the frustration of slogging through the doubly thick mud of recession and fragmentation will be too much for investors in many entities on the network and technology sides of the table. They will call in their chips and walk from the table. That alone would have seismic impact on the DOOH landscape, and it may not be a terrible thing.\\n\\nIt will become clear to all players in the crowded digital signage space that if they have not established a solid foundation as well as a go-forward strategy to dominate, then survival itself will be difficult, even as demand explodes. The forces of the DOOH Spring will change things forever. It may not be a Tahir Square moment, but you’ll be able to track it on Twitter just the same. Until then, feel free to whistle past The Graveyard.\\n\\nBy Ken Goldberg|September 12th, 2011|Capital, Digital Signage, Digital Signage Industry|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Ti0aBJNLWIjYuL6Khnh99","type":"Entry","createdAt":"2019-11-01T11:11:54.056Z","updatedAt":"2019-11-01T11:11:54.056Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_What_Over"},"description":{"en-US":"Over the weekend I got a notification from Twitter that I had been added by a new user called @DOOHdroid. Per my usual drill, I checked them out. The fact that they decided to follow 136 people in one day is not unusual. They must have been in a hurry, because not filtering the results of a Twitter search for “DOOH” resulted in them following some folks that I don’t think are related to the industry, including JonDooh, PoohDeeDooh, and of course DooDoohBrown. A few more clicks and I found that a web site had been launched by the same name in August. From the home page:\\n\\n*This Blog seeks to contend that a unified platform is necessary for the accelleration (sic) of this industry.*\\n\\n<I am all for acceleration of the industry, so I read on.>\\n\\n*We believe Google/Motorolla (sic) combo of Android and DOOH will do just that. So…we call this new platform or if you prefer, interface, DOOHdroid.*\\n\\n<Oy.>\\n\\nThe page also features a video interview with Patrick Quinn of PQ Media, conducted by Tony Hymes of DOOH.com. The interview, done after Quinn’s well-received presentation at this year’s DSE conference, outlines key obstacles to stronger growth in the industry. He speaks at length about fragmentation and the need for consolidation; the need for one industry voice; the lack of trust in metrics used by network operators, and the need for universal buying and planning platforms. All solid points, backed up by primary and secondary research. None of it seems to be a cry for a mobile operating system, which by no means should ever be confused with a *platform* in the sense that Patrick was using the word. The combination of questionable proofreading and basic understanding of what the issues appear to be left me uneasy. The assertion that Google/Motorola/Android would arrive to “unify” the industry and spark explosive growth was even more off-putting. But we’ll get back to that in a moment.\\n\\nThe only other active page of the DOOHdroid site was a short, undated blog entry in which the author reveals himself as a Floridian, inspired by comments made by Jason Kates and Rob Gorrie, both of whom look at the world through a lens of media planning and buying. When Jason rhetorically asks “what can DOOH learn from Google?”, he understands that the answer has to do with the removal of friction from transactions and the value of applications. When Rob speaks of “fluidity through a platform”, he is speaking primarily about a planning, buying and execution platform for agencies, and to a lesser extent about digital signage platforms. Either would argue that a unified planning and buying platform (presumably the one they control) would close the trust gap that Patrick Quinn speaks of and accelerate ad revenue growth in DOOH networks. As inspirational as both of these guys may be, they aren’t talking about Droid.\\n\\nLet’s be clear: if Google wants to “unify” the industry, they have the resources to buy enough networks, agencies and solution providers to force that to happen. It would cost a darn sight less than acquiring Motorola. I seriously doubt whether that would be their approach, though. The natural place for them to start would be at the DSP or media planning/buying level. Entering on the planning and buying side would be a natural fit for Google, and would also allow them to leverage learnings and tools from AdWords as they execute. The ad dollars are what would attract Google. It is unlikely that they would want to own networks, as it is very much *not* their type of business. They have done very well by serving web sites and ad networks without owning them, thank you.  As for software solutions, that would be more of a possibility than network ownership, but would probably be part of a strategy related to using applications to funnel ad dollars through their infrastructure. Any play there would probably be more related to customer acquisition than technology acquisition.\\n\\nThe whole Android thing is a red herring to me. Even if Google wanted to achieve hegemony over DOOH, they would not likely care what operating system was running on media players, any more than they care whether you access Google.com on a Mac or a PC, an iPhone or a Droid. They would care about where the ad revenue is flowing, how to make it flow faster and how to leverage existing Google infrastructure. That happens at the planning, buying and execution level. It does not happen at the player OS level. Besides, if the media player market was so attractive, it would attract Apple (if only it would), and iOS is a pretty competitive environment for app development and media management.\\n\\nI applaud the anonymous *DOOHdroid* author for being excited and sparking a conversation. While Google is resourceful enough to immediately dominate the DOOH industry if it chose to, it is very unlikely that the button they would press would have a robot icon on it. Instead they will follow the money, and the button will have a dollar sign on it.\\n\\nBy Ken Goldberg|November 29th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, OOH Advertising|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5VZpgVrKPJDtajV5Fba8I3","type":"Entry","createdAt":"2019-11-01T10:53:54.640Z","updatedAt":"2019-11-01T10:53:54.640Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Whatis_Thisweek"},"description":{"en-US":"This week, Dave Haynes over at Sixteen:Nine has uncovered two examples of tiny shelf-edge screens advertising toothpaste. He assesses one of them as not-so-good and one as pretty darn good. I would tend to agree with Dave’s assessments, especially at the execution level, but the small devices brought me back to the 90’s and made me realize that they may both have to be graded incomplete.\\n\\nAs a young retail consultant at Touche Ross in the late 80’s, I was involved in two engagements to measure the effectiveness and ROI of a new technology that was going to revolutionize price management in grocery stores: the electronic shelf label, or ESL. These devices, which were only slightly larger in form factor than the devices that Dave reviewed, were going to allow retailers to comply with shelf pricing laws, mitigate the printing and labor costs of applying new labels when prices and products changed, and allow retailers to change prices dynamically with near-instant compliance at the shelf edge.\\n\\nThe pioneer in the field was a Toronto-based company called Telepanel, which is now owned by NRT Technology Corp. I was involved in a study for Telepanel and later in one for a competing offering called PriceLink, now long gone. The major challenges for this concept in the late 90’s were form factor, power, connectivity and of course price. One pesky issue was always protecting ESLs on the lower shelves from the inquiring minds and hands of 3 year olds, and the unsteady shopping carts of harried shoppers. As you can imagine, the ability to address most of these issues has improved in the past 20 years.  Battery technology, device engineering and chip prices have all gone in the right direction. In the 90’s, the devices depended upon something called spread spectrum technology to sync up with the price files at the front end. At the time, it required what would today be looked at as a virtual broadcast station to cover a store, but it worked. Spread spectrum is apparently still an option, but according to the NRT site, they also offer to utilize the “store’s existing radio frequency network” as an option. I am pretty sure that does not mean WiFi, but the RF technology long used for shelf edge ordering and more in grocery.  Having 10,000 nodes on a WiFi network may present issues, but I am guessing that they are solvable. Here we are twenty years later, and ESLs have survived, yet they are still not pervasive. Hmmm… what might be missing?\\n\\nSince TCO and ROI have always been the alphabet soup barrier to ESL penetration, perhaps a marriage with DOOH would provide the impetus needed to get to the next level. Even using a combination of electronic ink technology and tiny displays may increase appeal and visibility. The Foustland blog site posted a piece in November that has nice pics of both traditional ESLs and e-paper style labels they came across. Take a peek. Now just take it one step further and marry e-paper and small form LCD or OLED for shopper-initiated promotions, and you get the drift. If just 50 ESLs in a grocery were capable of delivering a digital message in addition to the normal pricing information, it could provide a clearer path to ROI for the whole system. The issue of reliable power to the shelf may still need work, but the thought of measurable ad clicks at the shelf combined with POS data would be of great interest to retailers and brands.\\n\\nAs always, the value of point solutions increase exponentially when they are integrated with other applications. It is probably true at the micro level of ESL, and certainly true at the macro level of large format digital signage. At this stage of digital signage development, integration points may be of equal or greater value than feature points.\\n\\nBy Ken Goldberg|December 16th, 2010|Digital Media Technology, Digital Signage, OOH Advertising, Retail, Uncategorized|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1PIpuDci8IMjU2uQS6idK6","type":"Entry","createdAt":"2019-11-01T10:38:20.041Z","updatedAt":"2019-11-01T10:38:20.041Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Wave_Thefirst"},"description":{"en-US":"The first Monday of April came along with a flurry of mobile related news and sound bites. I follow Dan Trigub (@datrigub) of BlueBite on Twitter because unlike some other vocal “mobilists” who smugly wave usage statistics at us like a sword, Dan tries to understand how things will actually unfold. As such, he is as good a curator of things related to DOOH and mobility as I have found. His Monday timeline was peppered with items about QR codes and near field communication (NFC) technology. Will either drive the convergence of DOOH and mobile? Maybe it is time to update our thoughts on what is out there and what may work.\\n\\n__QR Codes__\\n\\nDan tweeted about an eMarketer article that indicated that about two-thirds of smartphone users have seen QR codes, and about half of that number had used one. The article acknowledged that this would seem to be a pretty good indicator of awareness, if nothing else. I wonder how many of the users have done it multiple times, but regardless, people know what these crazy patchworks of black and white dots are. Couponing and getting additional product information were by far the two largest motivators to using a QR code. As you may know, QR codes require a user to launch a special app and then use their smartphone camera to snap a pic of the two-dimensional square. The application interprets the code and launches the phone’s browser, directing it to a specific landing page with a specific purpose. It works pretty well. But it has drawbacks. The fact that a user must grab their smartphone, launch an application and then frame a code in the camera requires intent and reward to overcome the process. In that light, the popularity of couponing is easy to understand, especially if the reward (the coupon) can be stored on the smartphone for later use.\\n\\nThe application of QR codes to digital signage content still feels problematic. I first learned this during the Super Bowl in January, when Sears ran ads with QR codes at the end. Try as I might, and motivated by the urge to tweet and write about it, I failed on three attempts. The code was too small and did not stay on the screen long enough. A noble attempt by Sears, but still a #FAIL. To try to use a QR code within digital signage, therefore, it seems that the code must be fairly large and stay on the screen long enough to complete the process of recognition-decision-app launch-frame-click. Anything less than 20 seconds may be too short. Anything longer may exceed the length of a typical ad. Alternatively, the QR code could exist in a sidebar or be overlaid in a corner during an entire ad or clip. It might detract from the content itself. Finally, imagine yourself among five viewers of a digital signage screen. Which one of you gets to stand in front of the screen and get a shot at the code? In the end, QR codes will find their highest and best use in static signs, perhaps even signs adjacent to digital screens. I think they require too much consumer effort to drive convergence.\\n\\n__NFC__\\n\\nThe continuing surge of NFC-related news items seems to be encouraging, especially from the perspective of NFC as a wave-and-pay technology. Just yesterday, Amazon announced that it was entering the NFC payment derby, and Sprint decided to go it alone, bucking the Isis axis of AT&T, T-Mobile and Verizon. Good luck with that Dan, we’ll look forward to your ads. It seems obvious that NFC is coming to mobile handsets, despite the “will they/won’t they” intrigue around the intent of Apple with iPhone5 (they will).  I am excited about the potential for NFC-based mobile payment systems, but even more excited about how NFC might become a driver of DOOH-mobile convergence.\\n\\nI believe that good DOOH content includes some kind of location-specific relevance, a call to action or both. As such, using NFC as the pivot point from passive viewing to active engagement makes a lot of sense. In the call to action scenario, such as obtaining a digital coupon, compare the required action of waving a smartphone at an NFC hotspot near a screen to the clumsy process of snapping a picture of a QR code described above. I compare it to going from a keyless ignition scenario back to an analog car key, something I recently experienced. It feels strangely 20th century to take my keys out of my pocket to start the car. So will it be to use QR codes when NFC is deployed alongside digital signage displays. NFC will also be able to pass stored data on topics relevant to the displayed content with a wave of the phone: the collateral rack will go digital, and the engagement will extend beyond the screen, beyond the location and beyond the sacred dwell time. I say bring it on.\\n\\nWhile we seem to get excited by all new technologies as they appear on the scene, their benefits always come down to application. Because of this, good old SMS (text messaging) is still the dominant mobile technology in terms of integration with DOOH campaigns. Virtually anyone with a cell phone can respond to an SMS campaign call to action, and it is reliable and relatively cheap. No add-on hardware is required at the location level, no add-on software is required at user (phone) level. It is not going to go away quickly. However, the rise of NFC as a data transfer technology, fueled by the payment application will vault NFC to the head of the class in one generation of smartphone hardware. By the way, those who were scoffing recently at the idea of direct response advertising on DOOH screens: will it still seem silly to you when viewers can buy with a wave of the phone, and have credit for the sale go to the network? Stand by, because NFC has the potential to make DOOH displays dispensers of data and collectors of cash. Both of which are quite measurable. Won’t that be nice?\\n\\nBy Ken Goldberg|April 5th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, Uncategorized|6 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3K5cIjLRp09P1WsmJdz1Qa","type":"Entry","createdAt":"2019-11-01T10:31:11.488Z","updatedAt":"2019-11-01T10:31:11.488Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Vertically_Thisweek"},"description":{"en-US":"This week’s announcement of the merger between EnQii Holdings and Minicom Digital SIgnage (MDS) created a bit of a stir, even if it was not unexpected. Yet the noise level was lower than one would have guessed it would be. The usual rumblings about consolidation were buttressed by buzz-laden quotes in the official press release touting verticality, synergy and additional acquisitions. A few people asked me what I thought it meant, and I had to sleep on that one… twice. I have a few thoughts, but let me begin by congratulating all the parties on closing the deal and to wish them good luck. It isn’t easy to pull something like this off, and it is even harder when the primary shareholders on both sides are venture capitalists. So getting it done was likely a feat in and of itself. The rest of us are left to ponder how it came about and what it all means. In the end, it looks like a financial deal with some actual synergies, but it’s not industry-altering. The lack of comments on other blogs would seem to confirm that.\\n\\nFew people were shocked that an EnQii deal went down, as it was fairly common knowledge that the company (or perhaps its North American business) was being actively shopped in recent months. The reasons for that are not known to outsiders, a group of which I am certainly a member, but one can guess that the VC backers were getting itchy about getting some money off the table. Whether that reflects a bullish or bearish outlook is also unknowable. But the fact remains, the Board wanted a deal done. MDS, whose business is aptly described by DailyDOOH’s Adrian Cotterill as *“having a very high profile in the industry and a global reach but bottom line doing little more than selling some cable adaptors and switching equipment,*” needed to expand its portfolio in order to truly have the “DS” in its name have some meaning. A software solution would seem to fit that bill. Whether EnQii will bring new deals to their MDS brethren or vice versa remains to be seen. Personal experience would tell me that a software company can certainly provide leads and referrals for a hardware supplier, but it seldom works the other way around. That is just the way the decision cycle works: companies don’t lock in on connectors and then search for software. Some of that can be solved by adapting the way one goes to market, and I assume the capable people at both firms will figure it out.\\n\\nWhile the deal is presented as a “merger of equals”, the outward signs indicate that the MDS folks are driving the bus. Jerusalem Venture Partners, who were key investors in MDS, led the round that sealed the deal. Another MDS VC investor and EnQii’s two primary VC investors were characterized as “participating” in the new round. From the outside, that sounds like a merger and a recapitalization, with new money invested proportionately to ensure that the desired post-deal ownership shares came out a certain way. Given JVP’s lead role, the Board chair going to Shlomo Nimrodi and  the CFO role staying in Israel, it sure sounds like the shots are being called from Jerusalem based upon ownership leverage.\\n\\nIs it a match made in heaven?  Dave Haynes of Sixteen:Nine opined that he’d *“rather see complementary skills put together than two rival software development teams“*. That is one view. I take a somewhat different view, which is that a combination of solution providers and their customer bases might have been more meaningful in the larger picture. Yes, the rationalization of the technology stacks and development teams can be a long process, but it has been done before in the software business, and as long as there is a clear plan it can be done again. Those deals are dicey as well, but when done, they can be very dynamic. I witnessed it many times in the retail solution space. A chance to radically alter the balance of power on the solution side by way of acquisition appears to have passed for EnQii, even if temporarily. It may be that there were no viable software partners for them to merge with for a variety of reasons, and I don’t take the existence of the ongoing acquisition fund as a sign that it will be used horizontally. Rather, the words in the press release seem to indicate a more vertical bias to the strategy. There are some good folks on both sides of this deal, and I wish them well.\\n\\nIt is always exciting when deals get done inside the industry. It means progress is being made, strategies are being formed, and new money is being invested. Sometimes it means that investors are antsy. EnQii was a fairly high profile player in the solution space and the merger seems to reflect a willingness by their Board to let their destiny be determined in large part by folks with a vertical view. In the grand scheme, the software side will be sufficiently funded to go after whatever strategy they get approved, and will likely go about their business after the dust settles. This was not a consolidation as much as it was a merger and recapitalization. I don’t think it will alter competitive strategies very much (if at all), or kick off a round of “me too” deals. The industry-altering deals will happen when the big money steps up to the table and places some bets.\\n\\nThose limos may be pulling up to the casino soon. The night is young.\\n\\nBy Ken Goldberg|May 19th, 2011|Capital, Digital Signage, Digital Signage Industry|Comments Off"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rsqW21WTrmmWT4zVMC3Mk","type":"Entry","createdAt":"2019-11-01T10:10:33.627Z","updatedAt":"2019-11-01T10:10:33.627Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Turning_Ah"},"description":{"en-US":"Ah, Janus, your time has come. You look back upon a 2010 full of hopes, dreams and promises both fulfilled and crushed. You look forward to a 2011 full of bravado, expectations and a motivating sense of slight discomfort. As this day and year close, you represent that ambivalence we all feel as we turn a page. All we know for sure is that you’ll be back, looking both ways, in 365 days. Nice work schedule.\\n\\nI did beat one resolution from last year, which was to come up with 52 posts in 2010. Beat it by one (not counting this one). There will be no measured resolutions for 2011. Instead I will try to be wiser, to learn more, and to listen more. Big tasks all.\\n\\nTo everyone who takes the time to read this blog, my best wishes for a happy, healthy and prosperous New Year. And Janus, we’ll see you next year, rested and ready.\\n\\nBy Ken Goldberg|December 31st, 2010|Uncategorized|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1wortHNadY2Mv2Z5u5J56j","type":"Entry","createdAt":"2019-11-01T10:07:47.984Z","updatedAt":"2019-11-01T10:07:47.984Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Cheap_Somewhere"},"description":{"en-US":"Somewhere along the way in the race to the bottom, the digital signage industry has lost track of two key business truisms. The first is there is no such thing as a free lunch. The second is that ROI calculations do not stop at investment. Rather, they include benefits and total cost of ownership (TCO). This blinding glimpse of the obvious came to me when a colleague related a conversation he had with a prospect this week. In the course of a typical, positive conversation following a demo, the prospect made it clear that he would have a tough time justifying the price of a player above the commonly available and overhyped low end Android devices. Certainly understandable, since a person new to the business might scan popular blogs and social media and think that these low end devices are some kind of panacea. My colleague responded with an observation of his own: when the cost of a truck roll exceeds the cost of a new player, you had better feel pretty good about reliability, and understand that the cost of the player does not end with its purchase. In other words, if you want to take care of business, you ought to consider total cost of ownership before taking a plunge in the shallow end of the device pool.\\n\\nThere is certainly anecdotal (if not empirical) evidence that low cost Android players and software are pretty far from being a panacea. They have their place, and their applications, but they most certainly have their limitations and issues as well. For starters, Android is an operating system that is optimized for mobile devices. It was built to optimize experiences around text messaging, Instagram and Angry Birds, not digital signage. But why believe me when you can observe the behavior of Google, the Android mothership? When Google made their maiden voyage at DSE 2015 with a giant space front and center, it was all about Chrome, not Android. Nobody knows the capabilities and limitations of Android better than Google, and the fact that they chose to feature Chrome at DSE, with all its own limitations (video, anyone?), speaks volumes. Chrome may very well have some application in digital signage, but you can measure Google’s real interest in the business by the fact that they do not currently show up on the floor plan for DSE 2016. If that is not enough, the reviews are coming in for the first round of networks that went Android. To be sure, there are some that have done well, but there are plenty that are floundering, openly looking for new solutions, and discovering the hard way that cheap is as cheap does. Capabilities and reliability have simply not matched the promise of the hype. Trucks have been rolled to manually reset hung players. Others players are rebooted daily to “resolve” memory leaks. Remote capabilities have been lacking. Field upgrades are problematic. And cheap player parts, including low end power supplies used to hit target prices, have not yet reached the end of their useful life. But that day is coming as well. Sending techs out to press buttons and replace low cost parts sure makes TCO a more relevant calculation than cost to purchase.\\n\\nGenerally speaking, Android and the bevy of Android players it spawned is not as exciting, or as stable and future ready as some would have you believe. And make no mistake: when you see Wintel being hyped as the new low cost solution, it is because Windows is relative nirvana compared to Android, emphasis on relative. And when you consider the source of this bluster, there is more than a bit of irony.\\n\\nWe’ve heard similar stories before. Remember how excited some people were about SMIL and super cheap SMIL players? Or perhaps you don’t. There was nothing to see there, no free lunch. Similarly, System on Chip (SoC) solutions, another hand-me-down from the mobile device world, have been an abject failure in the marketplace by any measure. Interestingly, SoC was marketed with a heavy TCO justification, largely based on savings related to cables and media players. They forgot to mention little things like lack of upgradability and an architecture that limits the function of full software suites.\\n\\nIn the spirit of full disclosure, I am not speaking from an uninformed place: our company has not completely ignored Android. We have quietly developed an Android product, but have have chosen to limit its application to appropriate use cases and specific devices. Android has its place, but is not the silver bullet of digital signage and should never be hyped or sold as such. In the long run, there is little doubt that two immutable forces will converge to drive Android toward the fate of SMIL in the world of digital signage. The first would be Intel driving the cost of powerful-enough x86 chips down toward the top end of ARM chip prices, and here’s a hint: NOT to run Windows. That process has started. The second would be real efforts by ARM chipmakers to support Linux implementations in a robust manner, something they have not yet done with real commitment because churning out dozens of customized versions of Android has been easy and profitable. But that mindset will change as chip capabilities continue to advance, and demand for Linux to drive more sophisticated apps rises with it.\\n\\nIn the mean time, network operators would be well advised to keep TCO in mind when taking care of business. Cue BTO…\\n\\nBy Ken Goldberg|April 30th, 2015|TCO|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3D8YBlSgDmABLSFVsAHv97","type":"Entry","createdAt":"2019-11-01T10:00:10.744Z","updatedAt":"2019-11-01T10:00:10.744Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Boston_Just"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"wwxvu7bk7QpKJpCz53aaf"}}},"description":{"en-US":"Just about anyone who can drive from their home to Fenway Park in an hour or less will represent themselves to outsiders as being from Boston. It is a hat tip to geography, history and a way of life. To each other, we’ll identify with our actual hometowns or neighborhoods. While Bostonians understand each other, many people in this country are not sure how to deal with us. We are the ones who talk with that crazy accent, make up funny names for common fish, drive in ways that scare outsiders and root for our local sports teams with an uncommon passion and loyalty. If someone tells you they are “downtown” they could be anywhere. In the summer, we may go “up Maine” or “down the Cape”. It’s how we roll. You can leave Boston as I did, but Boston never leaves you.\\n\\nBoston is an enigma. “Wicked” is a positive term in Boston. The same city that has never been able to fully shake a reputation for racism helped elect the first African-American Attorney General and U.S. Senator in the United States, and effectively led the integration of the NBA. The ancestors of the folks who tossed the British tea into the harbor now just shrug and mutter about living in Taxachusetts. Boston’s place in history, its political legends, incredible schools, hospitals and culture drive a tremendous amount of pride that others often perceive as arrogance. We are comfortable with the nuance, even if you aren’t. Despite our differences, we share that pride.\\n\\nWe go big in Boston, for better or for worse. From Concord and Lexington to Bunker Hill. The Great Fire of 1872 and the Boston Molasses Disaster. The Boston Strangler and the Great Brinks Heist. The rejuvenation of Boston Harbor and The Big Dig. And we run the oldest and best marathon in the country. Always have, always will.\\n\\nThere are rites of passage for Boston area youngsters. Your first time walking up the ancient ramps of Fenway Park with your father and seeing that perfect emerald field and the Green Monster. Your first ride on “the T”. Candlepin bowling. Your first taste of clams, be they fried Ipswich or wonderful steamers (drink the broth!). Your first mouthful of lobster dipped in drawn butter. Trips to Harvard Square, Chinatown and the North End. Shoveling snow. Finding a beach. Getting your drivers license and learning the Boston method: never make eye contact. Watching the human spectacle that is the Boston Marathon.\\n\\nI grew up 2 blocks from the marathon route where it passes through Newton on Rt. 16, also known as Washington Street. In fact, Beacon Street starts right there at Rt. 16 in Newton and runs all the way into Boston, where it is a bit more famous. As kids, we would set up folding tables along the side of Washington Street, and offer the runners Dixie cups of water or orange wedges as they came by. You learned to run with them, make the handoff, and wish them good luck, as Heartbreak Hill was only a couple of miles ahead. People have always lined the streets along the entire route, cheering for strangers as they test their endurance. The Red Sox still play an 11 AM matinee on Patriots Day, the day of the marathon. From Kenmore to Copley, it is wall-to-wall people, a celebration of spring, sport and spirit. It is the essence of Boston.\\n\\nSo it was this year until shortly before 3:00. An 8-year old boy from Dorchester named Martin Richard was enjoying a day off from school and the wonder of the marathon right at the finish line with his mother. The chances are good that Martin had ticked off many of the Boston rites of passage, including one that day. He was a big Bruins fan. He had a huge smile, and personified the potential of youth. He was Boston. And then he was taken, a bright candle, snuffed out by evil. The heartless piece of sub-human garbage that placed his bomb inches from Martin knew what was next for that wonderful child and the scores of people nearby. What he didn’t know is that Boston doesn’t cower. Heroic first responders ran into the smoke and fire and saved lives in a chillingly gruesome scene. Fires were extinguished with bare hands. Shirts and belts became tourniquets. A city under siege for days came together as never before, because nothing else mattered. And the killers were tracked down. Ultimately, four innocent lives were lost and hundreds more damaged forever. May those who were lost rest in peace, and their families find comfort in their memories. Some have called for a traditional Boston Duckboat parade for the victims, the first responders, the medical teams and law enforcement, heroes all. I’m all for that.\\n\\nMartin will never get his drivers license and fearlessly navigate the entrance to the Callahan Tunnel. He won’t get to see his beloved Bruins win another Stanley Cup. But his spirit, his potential and his smile helped energize and unite a city during a horrible crisis. Law enforcement and the people of Boston had something to work for, an overarching cause to fight for. As they worked tirelessly for Martin, they fought for themselves and our way of life. And they prevailed.\\n\\nFor five days in Boston, wicked actually meant wicked. Soon enough, it will revert to its proper usage. So in the wicked hot days of summer, I hope we can all remember Martin, Krystle, Lu and Sean and how their tragic loss helped us realize how strong we all are together. Boston strong.\\n\\nBy Ken Goldberg|April 20th, 2013|Uncategorized|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2QmbAr90tJQGbmMpnVeX41","type":"Entry","createdAt":"2019-11-01T09:46:51.376Z","updatedAt":"2019-11-01T09:46:51.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Three_Ina"},"description":{"en-US":"In a recent post, we took a look at how digital signage software companies are valued, with a focus on early stage companies since they currently dominate (in numbers) today’s marketplace. For the most part, seed and early stage valuations are based largely upon a combination of the investors’ knowledge of and faith in the management team; an establishment of ownership position; and a clear sense of how far each round will take the company. Those who come in early understand the risk of their investment, but they can generally protect their ownership position as the company evolves if they choose to do so. Investors who come in after a track record of some sort is established tend to base value upon the clarity of the path toward next phases of the company’s life cycle and important business milestones.\\n\\nAs start-ups mature and gain defensible market positions, growth and profitability, and ultimately achieve significant market share milestones, the factors that go into valuation become more measurable and the art of early stage investing gives way to the science of enterprise valuation. The three stages that follow start-up can be captured with alliteration: *viability, visibility and validation*. When a software company is able to drop the anything-for-money strategy and carve out a market space for itself, it crosses the chasm from start up to viable entity. That market space may be based upon a particular feature, function or technical capability, or it may be based on a market segment or vertical that offers great growth prospects. In both cases, if the niche can be both exploited and defended, then an important foundation for future growth has been laid. Valuation at that point might be based on a multiple of reasonably forecastable revenue numbers for the current year and one to two years out. What that multiple would be would largely depend upon an assessment of the size of the niche that has been established, the level of competition, and its attractiveness to both potential competitors (risk) and suitors (reward). Certainly the universal intangibles of management and team skill sets come in to play, but at this stage there are actual numbers and real performance that can enter into a discussion of value.\\n\\nAs a company enters a stage where growth accelerates and profits are realized, it becomes not just viable, but visible. By dint of achieving sustained and substantial growth, a company moves up the important ladder of perception to become a factor to be reckoned with in attracting new deals, new partners, new people and new investors. This visibility adds value as it serves to mitigate some competitive risk while creating exit options that drive valuation higher. An emerging and visible company has options that include organic growth fueled by internally-generated cash flow; hyper growth, typified by infusion of institutional capital; and M&A activity from either side of the table, depending upon the deal. Valuation at this stage may depend upon which glide path the company appears to be on. If it is playing the organic growth, self-funded game, then value would tend to be based on a multiple of EBITDA, factored for the growth rate of same. In the hyper growth model, where valuation is obtained for the purpose of a large infusion of new capital, discussions may begin around the post-money value of previous rounds, EBITDA and revenue growth, the amount of money being raised, and the ownership objectives (and sometimes limitations) of the investors. It is at this stage where prospective values, those determined upon an exit or liquidity event, come in to play. Set a pre-money value too high, and targeted exit values start to get unrealistically high, which tends to scare off institutional investors.\\n\\nThe digital signage software industry faces two challenges right at this stage.  First, because there have very relatively few transactions in which terms were made public, benchmark multiples or the “market rate” if you will, are not well established in this sector, which creates some uncertainty. Second, no pure play digital signage software company has scaled to the size where an exit valuation, whether by acquisition or IPO, would be high enough to meet IRR goals of institutional investors who invest at the growth stage. This might lead to a conclusion that smart capital invested at this stage would be earmarked for consolidation activities to achieve scale, or for diversification efforts to become less reliant upon pure digital signage growth. In fact, it may be difficult to get to the fourth stage, validation, without one or the other.\\n\\nValidation entails the achievement of significant financial and market share metrics. As an example, the $10 million revenue metric (and not one that is artificially pumped up by low/no margin hardware sales) is generally considered an important milestone. A profitable company at that level of sales has started to mature, and has the need and the ability to add and deploy resources to open new markets, develop and market new products and consider new business segments. While share metrics will be more difficult to determine in a fragmented market, it will be apparent to most objective observers when a company becomes a market leader and a go-to option for customers. This type of validation opens the door to growth, innovation and ongoing profitability. It also creates more options for an exit from private ownership. Valuation at this stage becomes a financial exercise. Investors can go through complicated calculations of discounted cash flows, price to earnings ratios, and revenue and earnings multiples based upon values of other (non-digital signage) software companies at a similar stage.\\n\\nWithout doubt, this is where valuations will be most generous, and the temptation to go the IPO route will be high. While there is a publicly traded company from the sector, its market capitalization (net of cash) is probably lower than many private competitors would value themselves today, yet higher than the private firms could realistically expect to achieve in a transaction. To achieve maximum valuation, whether in a capital raise, a transaction or an IPO, a digital signage company would have to find a way to achieve the milestones of validation. Failing that, market realities will keep a lid on value. Don’t be surprised if there are dramatic attempts to force the issue as 2011 unfolds.\\n\\nBy Ken Goldberg|December 22nd, 2010|Capital, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"160mWSF4LprKm8Tla7iTyv","type":"Entry","createdAt":"2019-11-01T09:05:23.353Z","updatedAt":"2019-11-01T09:05:23.353Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_FAIL_Ihave"},"description":{"en-US":"*“I have not failed. I’ve just found 10,000 ways that won’t work.”\\n― Thomas A. Edison*\\n\\n*But while success and failure depend on conditions, the mind neither waxes nor wanes.\\n― Bodhidharma*\\n\\n*“If at first you don’t succeed, destroy all evidence that you tried.”\\n― Steven Wright*\\n\\nWhen one encounters a digital signage screen that is black (or blue) or otherwise displaying something other than a perfect rendition of world class content, the typical reaction is to label it a failure. Or, in Twitspeak, a #digitalsignage #FAIL. In our electronic culture of instant dissemination of all news, both good and bad, the world is made aware of mistakes and misdeeds with remarkable speed. And in the world of digital signage, failure conditions in the field are almost always assigned to the technology provider behind the network. While that is sometimes deserved, it is often just the easy assumption to make. The reality is that far more often than not, what appears to be a technical failure is caused by some combination of bad operational execution and environmental issues. In the end, problems generally end up in the laps of technical support staff regardless of cause, as they are perhaps the most qualified to troubleshoot all manners of issues. And they have a habit of answering their phones. It seems that those who exult in the glory of deals closed and networks powered must often bear the pain of fixing not just their own problems, but those of others. That is not a bad thing, as each instance is what educators would call a teachable event. Each failure is an opportunity to improve.\\n\\nAll that said, the #FAIL pictures are really a red herring, because the causes of the failures are almost always easily fixed. The truth is that there may be a number of *networks* that are actually in the process of failing, and we ought to be prepared as an industry to deal with the fallout of that. These failures are less easily fixed, as they are often caused by bad planning, undercapitalization, poor decision making or lack of commitment from key parties. Slow ad sales will often be named as a culprit, but that can usually be traced back to one of the other symptoms. It is not prudent to speculate or name names here, but those who have their ears to the ground certainly know that theres are folks out there skating on thin ice. Failures, even major ones, are likely to happen, but it can not and will not be the death knell of an industry. Instead, the failures will sharpen the resolve and execution of existing and new networks. They will provide cases studies for investors and operators alike to learn from. They will thin the herd of hacks, wannabes and opportunists, while elevating the prospects of professionals, visionaries and committed teams. Perhaps most importantly, they will create openings for the next generation of operators to fill. That is not a terrible thing to consider.\\n\\nAs an industry, we often bemoan the fact that we are not universally understood and accepted, yet we seem to be quick to point out digital signage failures. That practice is unlikely to stop, and will become more rampant as actual companies and not just screens fail. While it makes great reading and terrific fodder for blog posts, it tends to create a perception that failure is rampant or inevitable, when in fact it is not. Failures, even spectacular ones, are a natural (and ultimately necessary) part of overall growth. It is appropriate to analyze failures of all types, but not productive to revel in them. Bodhidharma and Edison had it right. Failure is conditional, and learning should be a constant. Both are on the path to #digitalsignage #SUCCESS.\\n\\nBy Ken Goldberg|August 7th, 2012|Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pASycTPAtSlC5xB2nbMsl","type":"Entry","createdAt":"2019-11-01T08:56:16.967Z","updatedAt":"2019-11-01T08:56:16.967Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_TheBuss_Inthe"},"description":{"en-US":"In the past year, I have had conversations with no less than three network operators in which each has listed the development of their own digital signage platform as a serious option. (Long time readers will know that I am not a fan of the term “content management system”  for a number of reasons, but that is the term each used.) Generally, when you hear end user organizations speak about writing their own applications, the logic seems to boil down to the notion that it will save money and that it is not that hard. In reality, there are only two legitimate reasons to even think about writing your own software.  The first is that the needs of your company cannot be met with existing solutions. I would argue that a very close, objective mapping of the marketplace and internal processes be undertaken before concluding that your business meets that criteria. The second is that you are in possession of intellectual property that would provide your company with material competitive advantage when implemented in a software product, and you cannot risk making it accessible to others. In that case, does using the IP require starting from scratch, or is an integration project more effective? There is an awful lot to think about before turning one’s back on a fairly vibrant marketplace. Deflecting resources away from core competencies could be quite the mix up.\\n\\nhttp://www.youtube.com/watch?v=gdM4EnALnwo\\n\\nRolling your own may have worked for Bob Marley, but even that didn’t end well. Here’s a shot at some thoughts and questions to consider if for some reason secondhand smoke causes you to equate developing an enterprise digital signage platform with a call to Domino’s. The primary arguments fall into three buckets: cost, time and risk. At times, they are very much intertwined.\\n\\n__Cost:__\\n\\n1. The actual cost of getting a first version completed can not be known with precision. For an organization without a sophisticated IT function, doing it professionally would require outside consulting to develop requirements and specifications, manage the project, and of course do the coding and testing. And that is just for starters. An organization with big IT resources would probably have the project management skills, but would still want the perspective of consultants to help develop and write specifications. Just choosing the outside help involves time, cost and risk.\\n2. Whether the project is done in-house or outsourced, the cost of development and test environments will have to be absorbed.\\n3. Proper test scripts and procedures must be developed (to include every version of hardware in the field). Nontrivial, unless you plan to debug in the field.\\n4. A production environment will need to be put in place, including back-up and failover. Decisions and investments will need to be made to provide for optimal cost-performance balance.\\n5. Not only will server side application(s) need to be developed, but player side software as well. Critical architectural decisions on both sides will not only drive cost, but also time and risk.\\n6. Documentation will have to be created and maintained, which could be especially tricky or costly if the project is outsorced.\\n7. A content distribution network (CDN) will need to be put in place and tested.\\n8. An internal systems group will have to be hired, housed and maintained.  This would include management, operations, tech support and development, and would represent new and significant overhead for most network operators.\\n9. In some cases, thoughts of rolling their own will arise when a network’s monthly SaaS fees rise to a level that becomes a financial target. There are ways to mitigate monthly expenses while still remaining focused on core competencies. Switching from SaaS to an Enterprise licensing scheme can dramatically reduce monthly expenses, and while up-front costs would be high, they may in fact be less than the all-in costs of a development effort.\\n\\n__Time:__\\n\\n1. The proper planning cycle for a project of this scope would be at least 90-120 days.  This is before a single line of code is written. And that clock starts ticking only after you identify the resource(s) inside your company who will drive that process, even if consultants and contractors are involved.\\n2. Proper testing of the product when it approaches code completion would also take 90-120 days. Fixing of bugs would take an unknown amount of time, as the testing cycle restarts with each iteration. Are we having fun yet?\\n3. Say you budget a year to get something developed, which is a reasonable place to start. What exactly will you have a year from now? What are your contingency plans if it is not ready?\\n4. How will you plan to manage  the addition of evolving requirements? Has any business gone a year without a adding to its functional wish list for its core systems? Will users be left wanting when the first version is produced, or will the design/code/test cycle restart itself to accommodate new requirements? Tick, tick, tick.\\n5. Completion of a development project does not stop the clock. Guess what? A plan for converting the existing network in the field must be developed and executed.\\n\\n__Risk:__\\n\\n1. Decisions made at the outset will impact every aspect of the project for years after: development environment, operating system(s), hardware choices, virtualization, and more. How will those decisions be made? Can you think of anyone who made choices they’d like to take back? I can.\\n2. How will you know that the requirements and specs are complete and reflect more than what you have today?\\n3. What is the cost to your business of the inevitable delays? Will you bear the risk of releasing something before it is ready?\\n4. How much senior management time will be redirected toward this project, and at what opportunity cost?\\n5. What if the resulting product is not as good as what you have now or could have acquired in the marketplace?\\n6. What advances will you miss out on by not being part of a commercial product roadmap impacted by the requirements of other networks?\\n7. A development effort may be far outside core competency of the business, making it very risky to assume excellent results. “Good enough” implies only parity with what was replaced. How many retailers wrote their own merchandising systems? How many manufacturers wrote their own ERP systems? Why is that?\\n8. If a less-than-perfect decision was made in acquiring current software, what has changed that will make a from-scratch development effort more successful?\\n9. Does developing your own software in a marketplace full of commercial options make investors more eager to invest, or more likely to pass?\\n10. Does adding a new cost center make you more attractive than operating a lean and focused business?\\n11. If growth through acquisition is on your roadmap, having a proprietary system in place may very well make integration costs higher than a properly designed commercial offering.\\n12. It is interesting to note that many of the oldest networks in place (run down the long-time DPAA members for a partial list) run on bespoke software, largely because they saw no viable commercial alternatives when they needed one. In many cases, they are now stuck with what they have, and some have found that what they have is not commercially viable itself.\\n\\nConsidering the path of homegrown software should be a reason to pause and reflect. It would be quite rare in our industry that a diligent make-or-buy analysis would end up on the “make” side. As the late, great Marley might advise, *“there’s so much stumbling blocks right in our way.”* Irie.\\n\\n__Did I miss some obvious arguments against writing your own digital signage software? Are there good reasons to consider it? Let me know in the comments!__\\n\\nBy Ken Goldberg|February 19th, 2013|Digital Media Technology, Digital Signage|4 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"49GSUCxvmmFpyaGDHU73Wr","type":"Entry","createdAt":"2019-11-01T08:46:39.137Z","updatedAt":"2019-11-01T08:46:39.137Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Taking_While"},"description":{"en-US":"While it is fun to opine on issues that impact the industry, we seldom take the time to talk about actual technical bits in this blog, or about ourselves. Fair warning: this is one of those times, but even for the non-technical folks out there, the story of Roberto should be interesting. It illustrates how in today’s world of APIs and open source projects, tools and applications can be customized to make them more useful.\\n\\nMuch like your dial tone or internet access, the infrastructure of a SaaS or enterprise digital signage platform is often taken as a given. Behind the scenes, it is absolutely essential to monitor key metrics to assess the performance of all production, staging and enterprise servers in order to proactively identify bottlenecks and potential issues. To do this at Real Digital Media, we use a SaaS application called Scout, which is installed as an agent on each server, communicating with Scout’s management application. The tool allows our engineers to define the metrics that they wish to monitor from a set of plug-ins provided with the Scout application. Metrics that exceed a defined level will generate an email alert from Scout, and we have learned that such alerts almost always serve as an early warning that internal users and/or customers are about to report something out of whack. Experience has helped us identify and resolve issues before the calls come, which makes for happy users.  Scout also lets our engineers write custom plug-ins to augment the built-in metrics. The ability to write custom plug-ins without revising code on the remote server comes in very handy from time to time, especially in the deployment of a new enterprise install, where new metrics can be devised and watched to explain or head off typical issues.\\n\\nIn daily usage, we’ve tied the most critical metrics watched by Scout to a dashboard that the support team can keep on a large display or pull up on their desktop screens. That capability, combined with the email alert system, is useful, but does not mesh with our work styles and requirements.  It is rare for all the members of our development and support teams to be assembled in the same place. Geography notwithstanding, it is critical for them to share ideas, issues and information on a continuous basis. They have found that the most effective way to support communications during a typical day is to use a chat room powered by 37 Signals’ Campfire product. To fully integrate Scout with Campfire, we needed to do a little bit of magic.\\n\\nThe problem was well defined. We needed to have Scout alerts routed into the Campfire chat room so that all of the team could get immediate feedback, decide amongst themselves what next steps should be, and who should handle which tasks. Beyond that, the chat room could serve as a repository for previous incidents and actions taken, making us more efficient in responses. Every team member would have visibility of issues and resolutions, as well as the option to make clever, motivational comments to co-workers as appropriate.\\n\\nTo pull this off, a new plug-in with some extra capability had to be written. Essentially, we created a “bot” that sits in our Campfire chat room and uses the Scout webhook API to receive and display alerts. The “bot” is based on “hubot” from github, and is now part of github’s third-party hubot-scripts repository. The team named the bot Roberto, after the knife-wielding, insane criminal robot of fleeting *Futurama* fame. He was going to spur us to action, one way or another. Roberto was originally going to utilize Scout’s API to paste critical alert information into the Campfire chat room.  But the team wanted more. We wanted to grab some of the graphics that Scout’s in-app page offers to users to provide us with visual feedback on historical norms for each metric without leaving the chat room. A call to Scout support got graphics ported into the API in less than a day, and we were off and running. Full and customized metrics on all our critical servers were now available to the entire team inside a collaborative environment. Works styles were accommodated and both hubot and Scout users were provided with new tools.\\n\\nMonitoring critical functions and performance on staging and production servers is an important task, seldom seen or appreciated by platform users. We’d just as soon keep it that way. In a world-class environment, good tools allow problems to be solved before they manifest themselves to users. In our shop, Roberto’s technical blade ensures that we stay on the cutting edge. And he made me write this… who am I to argue with an insane robot?\\n\\n*Ed. Note:* Thanks to Gavin Stark for bringing Roberto to life and sharing the story.\\n\\nBy Ken Goldberg|August 29th, 2012|Digital Media Technology|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cQL9M4h0ovbp0ONkp0z4k","type":"Entry","createdAt":"2019-10-31T19:24:38.643Z","updatedAt":"2019-10-31T19:24:38.643Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Anew_Just"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6OzYPgrP5kqYBQbEleo1tf"}}},"description":{"en-US":"Just about thirteen years ago, with the help of angel investors, our team took a small company with a media player and FTP software out of an incubator in Orlando, FL. We immediately set out to move from being hardware-centric to software-centric, and created an enterprise product we named NEOCAST®. We got the software part done pretty darn well, and built a brand that has both recognition and reputation in the digital signage industry.\\n\\nIt has certainly been an interesting path that we have taken to get to today. Through both terrific highs and scary lows, the dedication of our team toward advancing the platform and supporting our customers has never wavered. That dedication ensured our survival as much as anything, even as others failed. Many companies in the digital signage space found a way to burn tens of millions of investor dollars racing toward oblivion. We were not one of those, never having taken an institutional round. The last time we raised equity was nearly 4 years ago. Working lean has been a way of life since 2004. It means that there is tremendous leverage in new deals or in the growth of existing deals. It also means that there are limited resources to take risk, add people or extend product offerings. It makes you vulnerable to shifts in customers and timelines. For us, it also meant the real risk of getting left on the sidelines as the industry enters an era of explosive growth driven by large buyers of products and services. Being undercapitalized would likely also mean being overlooked in such an environment, as scale likes scale. But how could we make sure we are part of the next era?\\n\\nWe have always been an advocate for the industry and a herald of the coming consolidation. We’ve postulated that the consolidation would come as a combination of attrition and M&A activity. Attrition was simply not an option. So it meant we had to find a buyer who shared our vision of what’s next, our passion for helping customers realize their vision, and an appreciation of what we had built. That is no small task in an industry where some companies are run like a fraternity house, some define a win as announcing one unprofitable deal after another, some spend money mindlessly like it grows on trees, and others just glom on to larger “partners” like barnacles hoping for a ride. As Dean Wermer famously said to Dorfman, “…that’s no way to go through life, son.”\\n\\nThree years ago I gave a presentation at The DailyDOOH Investor Conference entitled *Kool Aid: The Sports Drink of Roadkill.* I explained that what made Wayne Gretsky great was his sense of where the puck was going, not the pack. I applauded examples of adaptation and vision. One person I singled out for praise that day was Chris Riegel of STRATACACHE. I told the audience that he had demonstrated a long-term vision for our industry, and said it wasn’t easy to compete with him, but it was easy to respect him. I privately told Chris that day that he was the only person in the business I’d willingly work for. I guess you could say we put a pin in that. This week, we announced that Real Digital Media has been acquired by STRATACACHE, where we will operate as a wholly-owned subsidiary. You can read what we think is in it for our customers, our prospects, our partners and our team here.\\n\\nAs I have shared the news, I have received many congratulations, a few OMGs, and a couple of “are you sure you want to do that?” comments. I was grateful for the positive comments (which included every customer), and fully prepared for the negative ones. You see, as a New England Patriots fan, I understand how most people react to a team other than their own that is consistently excellent and dominant: any respect given is begrudging at best. The truth is that STRATACACHE is to digital signage what the Patriots are to the NFL. It is an organization with consistent ownership, leadership, vision, clear roles and an incredible work ethic. And, to Chris Riegel’s credit, he has not allowed the hype, competition or his own success change his approach to his work, his vision, or the job at hand.\\n\\nThis week, Real Digital Media was effectively traded to the Patriots. Our team is ready for what comes next, knowing that we are going to have the opportunity to realize our full potential.\\n\\nI can’t wait for tomorrow.\\n\\nBy Ken Goldberg|January 10th, 2017|Awesome, Digital Signage Industry, Epic Winning|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nAtLGbriJVVr4hkgr8E0q","type":"Entry","createdAt":"2019-10-31T19:13:08.876Z","updatedAt":"2019-10-31T19:13:08.876Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_SRO_From"},"description":{"en-US":"From the level of exposure at the Digital Signage Expo this year, you would think that ARM-based boards had just been invented and Google had rolled out a radical new operating system with a cute logo resembling R2D2. The truth is that ARM is not quite as old as good old Artoo, but almost so. And Android, the OS behind the cute logo? It was introduced 6 years ago and has quite a bit of community support, but at its roots is still an OS optimized for consumer mobile products, not that there is anything wrong with that. What has happened to cause this sudden stir in the digital signage world?  Two things, actually. First, the increasing capability of low cost ARM CPU-GPU boards to display high definition content has created a cost/performance chasm for certain applications when compared with the reigning chip king, Intel’s X86 architecture. Stubborn and/or tone deaf, Intel continues to pour huge marketing dollars into its highest-end chips in an industry screaming for lower cost platforms, and to date has not offered their own ARM implementation. Instead, their recent  introduction of a low cost digital signage reference design board is sadly paired with a fan. *(If you are using media players with fans, you should consider the remarkable failure rate of fanned versus fanless devices, and stop. You might also reconsider smoking, drinking and driving, and running with scissors.)* In the wake of that, a large and inviting market opening was created. Second, a massive marketing push by Samsung, one of the world’s largest producers of ARM chips, emerged as they introduced a strategy to embed consumer grade ARM chips into commercial monitors (SoC they call it, or System on a Chip) in an attempt to mitigate the need for those powerful, costly x86 players. The convergence of these two forces became apparent at the annual gathering of the industry in Las Vegas. As a result, choices are being made that will shape the destiny of vendors and networks alike for years to come, and it is worth taking a moment to understand what has changed, and what has not. The discussion herein is most definitely not meant to denigrate ARM or judge Samsung’s strategy, but to examine the impact of these powerful converging forces. My own disclosure on both ARM and Samsung, can be found at the end of the post.\\n\\nPrior to DSE, software vendors had divided into several camps. One camp took the route of leveraging Samsung’s engineering assistance and marketing dollars and created demoware applications for the show. One vendor even enjoyed a very temporary (but significant) spike in its public valuation following a cleverly worded announcement of their “alignment” with Samsung. Such is the power of buzz, as well as its transient nature, and people should take note of both. Another group of vendors resisted the gravitational pull of the Samsung galaxy and undertook unilateral development efforts on ARM platforms. At least one company actually took both routes. And still others remained on the sidelines, proffering orphaned mobile apps or being content with their lot. Regardless of which camp a vendor found themselves in, it seems that the direction of the conversation has veered sharply toward low cost and lightweight. An entire industry seemed to jump on the first train headed out of Santa Clara, as if the long-awaited convergence of DOOH and mobile was actually going to occur at the chip level and not the content level. The speed with which a group of smart people who proudly chant a mantra of content, engagement, commercial grade displays, 24/7 reliability and software functionality dropped any pretense of diligence was amazing. The excitement over first generation low cost player platforms and lightweight software applications seemed very sudden, almost as if end user interest had outstripped the capabilities of first generation offerings, a potentially dangerous situation. I suspect that equilibrium will be found just as suddenly, as it was in the public market, and that ongoing research and product development will get out in front of demand once again.\\n\\n__Make no mistake about it, ARM-based computing will have a significant impact on digital signage going forward.__ Even from a standing start, it is highly likely that the ratio of ARM-to-x86 digital signage devices deployed will swing towards ARM much faster than you might guess. What is yet to be determined is what form factors, standards and use cases will emerge as predominant in the ARM sector of the market, and what percentage of deployed ARM devices will be *incremental* end points as opposed to *replacement* endpoints. It is fair to characterize both the ARM media player and the SoC display approaches as first generation from a digital signage technology perspective. The obvious rush to have something to announce and/or show at DSE underscored the fact that for everyone involved, it is early in the game. The vendor(s) who spew out dozens of redundant tweets per week or take a price point approach in order to get noticed know this as well as anyone, but are happy to receive the attention that those strategies get them, even as they consider next steps.\\n\\nAs one might expect, the sudden entry of ARM into the industry consciousness created many questions. Amidst the trade show hubbub and puffery it is not clear how many questions were asked by network operators or answered by vendors. Here are a few questions to ask yourself, your vendor, or your resident tech person.\\n\\n1. What is the expected production life of the board/chipset that I am buying into? Am I really future proofed from a capabilities perspective?\\n\\n2. With the pace of change accelerating, what are the strategies for upgrading and staying current?  *Consider that when I buy a Samsung Galaxy Note 3 the day it is released (and I plan to), strong rumors indicate that it will have an Exynos 5 Octa CPU, featuring two chips leveraging ARM’s big.LITTLE design. Eight cores. Even if you can’t decipher all that, you can probably imagine how it might apply to digital signage use cases.*\\n\\n3. What shortcuts are taken to build an ARM player at a low price point, and how does that impact viability in a commercial, 24/7 use case? *Here’s one hint: a reliable power supply with a reasonable life expectancy costs $8 to $20. Power supplies generally come in second to fans as typical points of media player failure.*\\n\\n4. Will I need to change my content strategy and the way I build content?\\n\\n5. Is it appropriate to abandon store-and-forward architecture for my use case? Will I have to?\\n\\n6. Will I need to give anything up to adopt a low cost model? If so, what?\\n\\n7. What failover and redundancy strategies are available to me?\\n\\n8. Can a multi-output, traditional media player offset enough software costs to make it both safer and less expensive than two ARM players?\\n\\n9. In a mixed environment of ARM-based and x86-based devices, will I be able to use the same software and content seamlessly?\\n\\n10. Will Intel respond by cutting prices further on Atom-based boards to try to level the playing field? What if they do?\\n\\n11. How will/can Microsoft respond to an emerging environment where a Windows license approaches the cost of an entire player, rendering it a non-starter?\\n\\n12. Is there a different approach to the large scale market versus the low volume market?\\n\\n13. How should technical choices be dictated by content, environment and use case?\\n\\nMany of these questions are variants of the same questions you might have been (or should have been) asking about media players and architectures for the past ten years, an indication that the more things change, the more they stay the same. The answers to some of them are the stuff of entire posts. The bottom line is that there are more choices now, which is a reason to take a diligent approach to making those choices. That applies to vendors and end users alike. ARM computing has landed on the beach of digital signage, and every constituency in the industry is scrambling to asses how it may impact their business, while strategizing how best to respond to the challenges and opportunities it presents. Many questions will be answered in the coming months as R&D is fed by real world testing and use cases.  It will be exciting times, and what we see today will almost certainly be remembered as early days. You may not regret missing that first train, but it would be wise to contact your travel agent.\\n\\n*Disclosure: Real Digital Media has had an ongoing ARM-based R&D project for months, and we showed a prototype based on that research and our approach to ARM at DSE. We will announce the specifics of our approach and the related products when they are tested and ready to ship, and not before. Real Digital Media is proud to be a Samsung partner. While we were not one of the vendors in the Samsung booth at DSE, we anticipate working with Samsung to bring a differentiated offering to their platform for targeted markets and use cases. We will also continue to offer x86-based players and to invest in extracting every drop of capability from them to meet current and future customer needs.*\\n\\nBy Ken Goldberg|March 11th, 2013|Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6izJSb3zBOdKXNDZ6X16EE","type":"Entry","createdAt":"2019-10-31T19:00:05.546Z","updatedAt":"2019-10-31T19:00:05.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Thesports_Irecently"},"description":{"en-US":"I recently had the privilege of presenting at the 2013 DailyDOOH Investor Conference in New York, an integral part of Dpb Media Week, which is developing into the Digital Signage Olympics, if it hasn’t already. Others have done a good job of reviewing and recapping, so I will simply add that I found it motivating, invigorating and very much worthwhile. My presentation at the Investor Conference was entitled “Kool Aid: The Sports Drink of Roadkill”. In it, I try to make the case that evolving and adapting business models will differentiate winners from losers in our space. *(Note: Kool-Aid with a hyphen is an excellent, iconic product with a long history of smiling children. The unhyphenated term Kool Aid is used herein in the metaphorical sense, as explained in the presentation.)* The presentation runs almost 30 minutes, so thanks in advance if you choose to invest your time, and I hope that you find it worthwhile!\\n\\nBy Ken Goldberg|November 1st, 2013|Capital, Content, Digital Media Trends, Digital Signage, Digital Signage Industry, Retail|0 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"v0gOXbAdYI9IHGheFQOlN"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4sfbnMdpiImJCr0dJlWWKA","type":"Entry","createdAt":"2019-10-31T18:56:02.170Z","updatedAt":"2019-10-31T18:56:02.170Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Skull_Over"},"description":{"en-US":"Over the Holidays, I had a Skype conversation with my good friend in Denmark, Horatio. We talked about the life expectancy of technology and the veritable graveyard of gizmos that now are only seen in retro web sites, yard sales and museums. Looking at all that was once hot and then displaced, replaced or forgotten forces one to contemplate what is viewed as hot today. I told my friend that I was afraid that the kiosk as we once knew it is headed for the museum, a victim of better, cheaper and more effective technology on the screens of smartphones.\\n\\nMy first professional encounter with kiosk technology was back around 1990. I was a young consultant working with a local company in Boston that wanted to provide health and drug information via kiosks to customers in drug stores. To put the timeframe in proper perspective, the technology driving the effort was a laser disk. The idea sounded good: put the knowledge base of the *Physicians Desk Reference* and other medical references at the fingertips of consumers worried about symptoms, interactions and side effects. Lead them to informed interactions with a pharmacist; help them make decisions about over-the-counter products; and of course provide screen time for potential advertisers. That particular company never gained traction, but they had identified a void in the information flow to consumers and a vertical (health care) that abounds with products and potential sponsors even today.\\n\\nSince that time, informational kiosks of many stripes have been successfully deployed in retail, public spaces and in corporate environments. Wayfinding, gift registry, customer service and even HR applications are among the drivers of growth in that sector. Transactional kiosks have emerged to dispense movie tickets, airline boarding passes and postage quite successfully. Companies like Zoom Systems and Coinstar have blurred the distinction between a kiosk and a vending machine. Even as the growth of kiosk deployments continues, the pieces are falling into place to drastically alter their lifecycle.\\n\\nSimply stated, two layers of mobile technology are going to make informational and many transactional kiosks items of fond memory: smartphones and Near Field Communications (NFC). Smartphones, such as the Apple iPhone and various Droid entries, continue to make their way into the pockets of more and more consumers, with 3Q 2011 U.S. penetration pegged at 44% by Nielsen. Their ability to support applications and to connect to the web has quickly made them a go-to personal platform. A Motorola Solutions Survey published in December provides some good insight into the trend toward greater in-store mobile usage among customers *and* store associates. Among other findings, the survey reports that 43% of consumers responded favorably when asked if they would use a branded store app for wayfinding and shopping lists. Those phones are not staying in the pockets, folks!\\n\\nThe smartphones alone will not displace kiosks, as they are only a vehicle that can move a customer interaction from a kiosk screen to a personal device. Consumers appear widely ready for that. Something still has to replace the initial screen tap or button press to start a session. The elegant trigger for initiating that interaction is still missing, but it is coming. Today, it is possible to provide a link to a web or mobile app using a QR code, SnapTag or even an audio cue. That link could come from a static sign or a digital sign. Both methods provide a one-to-many relationship between the sign and potential consumers, making simultaneous sessions very much a possibility. But each of these techniques have their limitations, and none are likely to survive when NFC is widely available on popular smartphones, a wave that will likely be led by Apple, and quite possibly this year.\\n\\nNFC would allow a digital sign to run a full screen attractor loop, enticing customers to wave their NFC enabled phones at a hotspot to check in, launch a branded app, begin a web-based session, or download a barcoded coupon. Need a store map? You got it. Your friend’s bridal registry list downloaded to your phone? Easy. Money saving coupons? You bet. Movie tickets? I don’t see why not. NFC triggering and delivery combined with digital signage will serve more customers the way they want to be served (on their smartphones), allow for excellent tracking and measurement, and displace the need for the kiosk device itself.\\n\\nIt is inevitable that one-to-one messaging is going to move to the small screen, and the big screen will be used to engage consumers for specific interactive sessions on their mobile devices. That leaves the mid-sized screens of many kiosks in a tough place. There will of course still be a place for kiosks that have special purpose, such as delivery of physical goods or documents, requirements for special devices such as biometric kiosks and more. But even these will likely have an NFC or mobile hook. The smartphone screen will assert its influence very soon. If big screen digital signage operators play it correctly, they can displace many kiosks going forward.\\n\\nI closed my conversation with Horatio with a monologue, with apologies to the Bard of Avon:\\n\\n*Alas, poor Kiosk! I knew him, Horatio: a technology of infinite use and many\\napplications: he hath guided my experience a thousand times; and now I am\\nsad to see him wither away! Here is that touch screen I have tapped I know not\\nhow oft. Where is your gift registry now? Your wayfinding? Your recipes?\\nYour database of relevant information that were wont to set shoppers on a roll?\\nNot one now, to mock your attractor loop? Are you sad? Now get you to my\\nlady’s chamber and tell her, and have her charge up her smartphone, to the\\nnew reality she must come; make her laugh at that.*\\n\\n\\n\\n\\nHoratio didn’t disagree, he simply invited me to Denmark to see it in action.\\n\\nBy Ken Goldberg|January 4th, 2012|Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"43C1wJQaNkWJj47ZSDVJjG","type":"Entry","createdAt":"2019-10-31T18:44:34.229Z","updatedAt":"2019-10-31T18:44:34.229Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Should_Prior"},"description":{"en-US":"Prior to the explosion of smartphone usage, makeup application was probably second only to eating in terms of causing auto accidents. A few years back, I was driving my daughters to school when I got rear-ended by a nice lady putting on her makeup while approaching a red light.  My daughters were fine, but I suffered from some whiplash, with quite a bit of pain in my neck and between my shoulder blades. A friend referred me to a chiropractor, and despite some skepticism I went in for a visit. I bought in to a treatment program and it helped. In the process, I learned about subluxations, posture and other things.  I genuinely liked the chiropractor and his passion for what he does. The relationship worked out well for all involved. I got the relief that I needed; the practitioner got paid for quite a few office visits and services by makeup lady’s auto insurance company; the insurance company limited their loses to a predetermined maximum. Was it all the adjustments and unusual exercises that cured my ills, or was it simply time and massage? Once I had full movement of my neck I was happily indifferent to the answer.\\n\\nThere is no shortage of skeptics when it comes to chiropractic. This annotated article highlights many points of contention, several related to the measurement of what is actually measurable. One comment of note from the article rang a bell and raised some questions: *“Material things can be measured, making it possible to set up and test hypotheses about them using the scientific method. Vitalistic concepts (such as “life force or Innate Intelligence”) are neither measurable or testable.”* How much of what is being measured in digital signage relates to that which is material and therefore measurable, and how much represents our version of chiropractic’s vitalistic concepts, and are in fact less or un-measurable? Are traditional audience metric studies the DOOH equivalent of a chiropractic adjustment? Does the patient (network) care if they get the result they want? Are we endorsing vitalistic concepts simply because the insurance company (agencies) will accept them?\\n\\nConsider this: audience measurement and recall studies are for the most part the domain of ad-supported networks. They are conducted for the primary purpose of legitimizing the basis for ad rates in terms that agencies and brands are comfortable with from their long experience in traditional media. Once accepted in the marketplace, those ad rates serve as a proxy for the effectiveness of a network in reaching a targeted audience. It is similar to the impact of  Robert Parker rating a wine. At the highest level, there are two types of ad-supported networks: those in which products and services advertised are generally available in the same venue as the digital message, and those in which they are not. In venues where advertised products and services are available, why should we care about traffic, gaze, dwell and recall when we can measure sales? If there is a demonstrable sales lift, then the impact of the advertisement and its value can be measured and a value can be associated with a campaign. There need not be an argument over how many people recalled an ad if their behavior can be documented at the point of sale. In turn, non-endemic advertisers can assess the value of a network based upon its performance for endemic products. As we move inexorably toward customer engagement thru multi-channel integration, even non-endemic advertisers will have new tools with which to measure the effectiveness of a network, a venue and a piece of content.\\n\\nIt is the second type of network that suffers from the subluxation caused by little or no empirical sales data. As examples, consider some of the most influential network members of the DPAA, which include some of the largest and most successful networks in the business. For the most part, we are looking at elevators, workout facilities, medical offices, bars and coffee shops. While they are valuable, highly targeted vehicles for brand building, there are not a lot of endemic products in the elevator of an office building or in a gym. Medical offices do drive prescriptions and other services that can be measured if the practitioner agrees to share that kind of data. So there is little wonder that the membership roster includes Arbitron and Nielsen, as most member networks need conventional measures to support their ad rates. Arbitron and Nielsen have added to the advancement of audience metrics in digital signage and do fine work. Both also count on the prevailing traditional media belief system (impressions and recall) with regard to defining the value of a network to drive their DOOH business. The system seems to work for those that avail themselves of it, so like me and my spinal adjustments, there is little reason to question whether it provides optimum value.\\n\\nBut isn’t it time that we all got our brains around measures that reflect the advantages of DOOH? Impressions and recall are great if you are building brand, which is pretty much all you can do on TV. But DOOH is not TV, and we need to measure *behavior* and the value of *targeted messages*. We have some ability to do that today where endemic items are advertised in a retail environment. We can also impute some behavior from prescription uptake or ancillary service demand in a medical environment. The breakthrough may finally come when we can fully integrate mobile applications, digital signage and venue applications such as POS. As we move toward that day, we need to do so with networks, agencies, brands and media measurement firms working as partners to define what should be measured: the metrics of *behavior*, the metrics of *results*. And we ought to do that before plain old TV gets there and forces their world view on us once again.\\n\\nBy Ken Goldberg|October 5th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, OOH Advertising, Retail|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1oPP5CY5OFIvftmB0Ojad8","type":"Entry","createdAt":"2019-10-31T16:46:09.518Z","updatedAt":"2019-10-31T16:46:09.518Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_SaaS_Ihave"},"description":{"en-US":"I have recently seen more conversation than usual regarding the software-as-a-service (SaaS) model versus the enterprise licensing model. Usually, that conversation is generated from the vendor community more than the user community. Full disclosure and perhaps some foreshadowing of where this post is going: my company supports both models. There are reasons for both vendors and network owners to favor one model over another. It is sort of like the old “great taste, less filling” debate, only perhaps less entertaining. *(Note: I miss Red and Rodney)*\\n\\n\\n\\nLet’s have a look at three reasons why vendors or users would find themselves enamored with one model or the other. On the SaaS side, vendors and many of their investors favor the SaaS model because:\\n\\n1. The single image, multi-tenant model is a marvel of efficiency. Development efforts go into enhancements that every customer receives and infrastructure is leveraged across all customers. In a classic SaaS environment, there are no “forks” in the road that lead to inefficient use of resources.\\n2. The subscription model that is typical of SaaS deals results in a growing stream of recurring monthly revenue that grows as the customers and the customer base expands. It is the gift that keeps on giving.\\n3. A SaaS sale is often easier to close because it makes the software a variable expense rather than a capital expenditure. It can be the path of least resistance. Salespeople like that.\\n\\nCustomers often favor the SaaS model because:\\n\\n1. Because a SaaS deal limits cap ex dollars, there is less risk in the early stages of a network. If the network rolls out slower than anticipated (gee, does that EVER happen?) costs are kept low. If it doesn’t work out, then there is not a depreciating asset getting no use. It is the path of least risk, and costs are fairly easy to forecast. CFOs like that.\\n2. Speed to deployment is unparalleled. Because the infrastructure and support is already up and running, a network can be launched just as fast as the player and display hardware can be installed in the field.\\n3. SaaS does not require the purchase of software, the purchase and maintenance of centralized servers and a content distribution network, or the administration of support staff. Good SaaS vendors have this figured out, and they bet their business that they got it right. If a customer wants to invest in content, operations and ad sales, but not IT, SaaS is a great choice. Additionally, many SaaS buyers with strong IT departments just don’t want to add digital signage to their portfolio for any number of reasons.\\n\\nAnd then there is the enterprise deal, wherein a customer purchases the actual software, installs it within their own infrastructure and effectively operates the network on their own. The purchase typically includes a substantial downstroke for a specified number of  seats (as measured by media players), with further purchases required at predetermined thresholds. Instead of monthly SaaS fees, a monthly maintenance fee is charged that reduces monthly expenses significantly. Vendors may like enterprise deals because:\\n\\n1. While supporting an enterprise deal can often involve taking a development “fork”, creating different versions for different customers, the added complexity and expense is balanced by the injection of the large up front payments for tiers of seat licenses. While the recurring revenue (maintenance) from an enterprise deal is far less than that of a SaaS deal, the vendor realizes more cash in the early years, while the customer realizes very significant savings over the life of the deal. Conventional wisdom says that a “crossover point”, that point in time when the customer starts to realize savings versus a straight SaaS model, of 24-36 months is acceptable. Vendors will gladly bet on their ability to generate new deals before the crossover point on older deals.\\n2. It is harder to sell SaaS for very large networks. Without fail, as a network plans for, approaches or crosses the 1,000 player milestone, a monthly SaaS fee begins to catch the attention of the person signing the checks. This probably has to do with the universal ability of people to multiply a number by 1,000 without a calculator. The typical question that is asked is “why are we renting, and not owning?” The ability to offer an enterprise licensing program is often a requirement for large, growing networks, or networks contemplated by companies with strong IT departments and good infrastructure. It often does not make sense at 1,000 players to contemplate a switch, but that is when the information starts to get gathered.\\n3. SaaS software, even though it may be fundamentally the same as an enterprise product, tends to be viewed as a commodity. Monthly prices are compared more readily than features and functions. An enterprise license tends to be viewed as a product, and value can be linked to functionality, ease of customization and integration points. Enterprise deals allow a vendor to sell based on differentiation, and price plays an important, but subsidiary role to fit and function. The ability to sell on value versus price is critical.\\n\\nCustomers may prefer enterprise deals because:\\n\\n1. They want to own the software and integrate it with other applications in their portfolio. They view digital signage as strategic and want the control to use it strategically within their business. I usually refer to this as making it onto the portfolio map behind the CIO’s desk.\\n2. The reduction of operating expenses achieved by swapping higher SaaS fees for lower maintenance fees has a positive P&L impact, especially in an ad supported network model. Additionally, the large downstrokes for blocks of seat licenses can be placed on the balance sheet as an asset and depreciated (a non-cash expense). In many companies, managing the impact of a deal on financial statements is of paramount concern, and an enterprise license fits the model well for larger companies.\\n3. If there is a feature or function that is needed by the users, an enterprise customer will generally have the ability to specify and pay for a custom enhancement, whereas a SaaS customer will have to wait until the needed feature is delivered in sync with product development priorities and resources. This is not something to overlook. Managing a SaaS product efficiently involves assimilating, abstracting, juggling and prioritizing customer requirements in a way that advances the product and satisfies the greatest number of users. “Do this now” can be a tough request to honor consistently in that environment, even if someone asks nicely. While any software company would want to minimize the number of versions out there, in an enterprise environment there is more freedom to create one-off enhancements for a customer and then bring those enhancements to the other versions if that makes sense.\\n\\nThere is no right or wrong answer, but there are many reasons to consider both SaaS and enterprise models. Our notion from the outset was that SaaS would have the most immediate and general appeal for a new technology, but as large deals evolved or appeared, an enterprise model would be the price of admission. That has proven to be true. Managing a product offering that includes both SaaS and enterprise options requires careful planning, extra resources and a thoughtful sales and marketing effort, but the cross-pollination and ability to meet the needs of early entries and mature networks alike seems well worth it. Taste great? Less filling? Sometimes it is OK to feel strongly both ways.\\n\\nBy Ken Goldberg|October 20th, 2010|Digital Media Technology, Digital Signage, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7tOWAXdEwJQhgNPB0Y8ESr","type":"Entry","createdAt":"2019-10-31T16:37:02.931Z","updatedAt":"2019-10-31T16:37:02.931Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_RMG_First"},"description":{"en-US":"First the facts, which are well established by now: On Thursday, RMG Networks reported an abysmal first quarter in which revenue came in at $12.6 million, off 16% year-to-year, and the company booked a net loss of $8.3 million. The latter number seemed to really surprise anger The Street, and the shares of RMG took a hit of nearly 71% in a single day, with about three-quarters of the public float changing hands during the day. The company’s market capitalization dropped to less than $13 million. As a measure of the magnitude of that valuation decline, RMG had purchased Symon for about $45 million in cash just 13 months earlier. This is a meltdown of epic proportions.\\n\\nTo be clear, I get no rush of *schadenfreude* from RMG’s distress. There are some really good people who got hurt by this, especially the Symon alums in Dallas. It does no one in this business any good to have a very public debacle of this nature, and serves as another reference point to make potential investors skittish, be they public or private. Nonetheless, a Ronin-esque loss of shareholder value is worthy of analysis.\\n\\nBack in December, 2012, I posted about the Special-Purpose Acquisition Company (SPAC) that became RMG Networks months later. It is a complicated bit of financial alchemy, and historically has been better for sponsors than investors.  At the time I wondered, “whether this is a *strategic* combination or an *opportunistic* one”. With the benefit of a year’s passing, it would seem that it was more likely the latter. While Symon has closed some nice deals (largely overseas) there has not been much evidence of synergy with the existing RMG network businesses, and it would appear that the profitable Symon business was from the outset a good shield for the very real problems within the RMG media business. The exit of many Symon employees in the months following the merger was probably the best signal that RMG was taking a different direction than the previous Symon management team. Many of those exits were involuntary, and culture was changed dramatically overnight. Given the networking activity that went on yesterday, there are likely to be some voluntary departures in the coming weeks. \\n\\nFrom that same post:\\n\\n*The SCGQ deal will be good for the industry if it is consummated and begins to trade with credible volume and reasonable transparency in the New Year. Strong market support for a DOOH conglomerate would bode well for future deals in the public and private market for networks and providers alike. The fact that the VCs and PE firm have a positive exit in the space is also a good thing.  While SPACs have a checkered history, and there is plenty of market risk and execution risk involved, I hope that this one works out well for everyone.*\\n\\nAs it turned out, the stock has been thinly traded, averaging less than 11,000 shares in daily volume. That, combined with the steady decline in the stock price since its IPO last year has created a real challenge for the RMG executive team. Their strategy and stated intention was to make several more acquisitions. Ideally, those acquisitions could be done with shares trading at a healthy price, preserving precious cash for other priorities. But the low volume and weak price were a double whammy. First, targeted companies were not eager to take illiquid stock in exchange for their own equity. By way of example, a company taking $10 million worth of RMG shares trading at $8 a share would need 113 days of average trading to liquidate its position after the lockup period, ignoring the downward pressure their selling would inevitably have. That is less than ideal, and at least one major deal in the past six months died at the eleventh hour for that very reason. Second, RMG itself would have to dilute its own shareholders (the vast majority of its outstanding shares are held by insiders) more than they would want to in order to buy companies with equity, even if they could. And they couldn’t, so they were left with trying to grow Symon and solving RMG’s core problems. So it has been a tough year for Garry McGuire and his Board, and now their problems have multiplied. So what is next?\\n\\n__The Stock Price__\\n\\nTrading under a dollar at the close of business on May 8th, most of the bad news is built into the price. There will likely be what is known in the business as a dead cat bounce as short traders decide to cover and take their gains while bargain hunters and believers snap up shares at a perceived bargain price. That said, it is unlikely that the losses from May 8th will be easily recovered without a quarter or two of better performance, as in profits or some stellar news. Routes to support the stock price might include either a share repurchase by the company (probably not a great use of cash, and silly, since it would reduce public float further), or aggressive buys from insiders, sponsors and believers. Given the nature of how the company came to be, I don’t rate the odds of that as very high. As a result, RMG’s momentum as a public concern will stall until it can justify a higher share price. For those of you who love numbers, the 70.6% price decline will require a 240% rally just to get back to where it was on May 7th, which in turn was still 67% below the 2013 IPO price.\\n\\n__The Strategy__\\n\\nRMG is unlikely to be able to make any new acquisitions until there is some substantial recovery in the stock price. Such is the risk in a strategy that is based on using public equity to cobble together a business. The option to sell Symon or even the media business does not solve any problems, and would only embolden the class action attorneys who are no doubt preparing to feast on the plight of RMG as you read this. Therefore, dramatic growth and improved results will have to be accomplished through great execution and improved sales efforts. That will not be easy: direct entry into the giant Brazilian market was reportedly aborted earlier this year as management cut bait after a brief and costly foray, so the company will count on performance from various partners in South America. Things appear more robust in EMEA and Europe, and second quarter revenues should show seasonal improvement, but all eyes will be on the bottom line. The company’s CEO, in his only tweet of the day posted immediately after the earnings call, called attention to a not-so-coincidentally timed blog post about their beautiful and costly new Experience Center in their new Dallas office. Somehow, that just didn’t feel like the right topic at the right time.\\n\\n__The People__\\n\\nPresumably the Board had the results in hand well in advance of Thursday’s conference call. They knew the news was grim, but they did not know if they could spin it positively. They found emphatically that they could not. Will this mean changes at the top? Unless there is a miracle worker waiting in the wings, it would be largely symbolic, but don’t underestimate the potential reaction of the insiders who hold so much of the equity of RMG. There are 9.6 million warrants outstanding with a strike price of $11.50. Employees and major insiders holding these warrants do not need the Black-Scholes model to determine the value of their holdings: they are effectively worthless. As a result, some who were hanging on hoping for the pot of gold are now working the phones and LinkedIn, which may have a distracting impact on performance, to say the least.\\n\\n__The Impact__\\n\\nAs noted above, it would have been beneficial to the broader industry if RMG had seen early, demonstrable success. Unfortunately it has not, and now its ability to execute its stated strategy, growth by acquisition, is stalled for the foreseeable future. Once again, the suitability of a public vehicle for a digital signage entity is called into question for everyone except those turning it into a liquidity event. A potential consolidator has been neutered and an opportunistic merger has failed to excite investors, evidence yet again that well-conceived business models will ultimately win over financial hocus-pocus. The old double whammy will be felt well beyond Dallas and San Francisco for a time to come.\\n\\n \\n\\n \\n\\nBy Ken Goldberg|May 9th, 2014|Capital, Digital Signage, Digital Signage Industry, Uncategorized|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3tLwyRV8NKOBoolSIIL2OM","type":"Entry","createdAt":"2019-10-31T16:20:43.687Z","updatedAt":"2019-10-31T16:20:43.687Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_RMG_Insome"},"description":{"en-US":"In some of the least surprising news in recent memory, word came out Wednesday that RMG Networks is mulling an IPO in which it would raise $250 million in equity financing. The timing is not shocking considering the overheated reaction to the LinkedIn IPO, the warm reception for Pandora and the astronomical valuations contemplated for the arguably fatally flawed Groupon. RMG, which is funded primarily by Silicon Valley VC stalwarts Kleiner Perkins and DAG Ventures, was clearly headed toward a new round of financing to drive growth and take advantage of RMG’s momentum. The last several months have basically been a public speaking road show for CEO Garry McGuire, with the goal of positioning him as the leader of the free world of DOOH, and the company as an unstoppable force. With that PR job nearly complete, why not extract the next round from the public at market bubble valuations? As much as the investors would undoubtedly love to prove The Greater Fool Theory and sell you shares at inflated prices, RMG might not really be ready for that level of scrutiny. McGuire implied as much in an interview yesterday with DailyDOOH’s Gail Chiasson, saying he was *“not convinced that (an IPO) is the way to go right now”*.\\n\\nIn related news, McGuire confirmed the departure of Suzanne LaForgia, EVP of Advertising Sales and Luke Zalentz, EVP of Business Development. LaForgia was a ballyhooed hire just a year ago, after her stint as the figurehead atop the Bilderberg Group of DOOH, a/k/a the DPAA. Zalentz was a long-timer at RMG. Of note is that neither position was replaced. These departures come on the heels of the April departure of Bob Martin, then RMG’s CMO, to work for SeeSaw Networks. Martin had been at RMG for 18 months. There is no Marketing executive currently listed on the RMG management team web page. Are all these moves just turnover, or a thinning of the top heavy herd in preparation for discussions with potential new investors, either private or public?\\n\\nMcGuire also unveiled a reorganization of the RMG networks into three groups, as reported in the DailyDOOH article:\\n\\n1. __Executive Traveler__ – which includes all the airplane, airports and lounges;\\n2. __Fitness and wellness__ – which includes gyms, health centres and pharmacies;\\n3. __RMG Local__ – which includes taxis, hotels, casinos, and N.Y. Times (coffee bars and casual dining.\\n\\nThis bears an uncanny resemblance to the way RMG described itself two years ago in a Digital SIgnage Today article: *“RMG’s three initial audience networks – the Business Traveler network, the Health & Fitness network and the Urban Mobile network.”* While this sure sounds a lot more like a renaming than a reorganization, it does seem to confirm the rumored end of RMG’s representation of mtvU, which is a college campus network that still exists in RMG’s online Media Kit (link here), which provides some other clues to the nature of RMG’s business model and potential changes in store.\\n\\nLet’s look at the pieces of the puzzle. RMG was formed and launched after the Danoo acquisition of IdeaCast in 2009. The legacy Danoo network is now known as the NYTimes.com Today network, and is focused on urban cafes and eateries, with 650 locations according to the RMG Media Kit . Interestingly, press releases at the time of the IdeaCast acquisition claimed 850 locations for the Danoo eatery network, although that may have included some airport shops. In any case, it does not appear to be a growth vehicle based on number of locations. Most people who have observed that network would agree that the screens are generally placed in non-optimal locations within the cafes, that the screens themselves are too busy to be engaging, and that there do not appear to be many advertisers. It is hardly a case study for a world class digital signage network from any perspective. To my limited knowledge, the technology that powers NYTimes.com Today is not leveraged in the RMG portfolio beyond that network. More on that later. IdeaCast brought the In-Flight Entertainment business to the party, which is appears to be the crown jewel of the business. IdeaCast also brought along the Fitness Network, which by some reports is hardly a world beater. The network apparently has lesser ability to target content at the site level due to the nature of its infrastructure, as compared with its key competitors, Zoom Media and Health Club Media Network. A brutally candid view of the Fitness Network appeared here. A 2011 acquisition, Executive Media Networks (since renamed the Executive Travel Network) is deployed in many top airline clubs and lounges, and is reportedly a very good property, and obviously a good fit with the In-Flight business.\\n\\nRMG’s entry in the Point-of-Care business (now lumped in under Fitness and Wellness) is an acquired company, Pharmacy TV, which went belly-up several years ago after deploying in over 400 Long’s Drug Store locations, later re-emerging with fewer than 100 locations, all far less attractive than Long’s. The media kit also lists two non-owned health-related networks which they claim to represent, although only one of those is also listed on the web site itself. Draw your own conclusions. One might ask where the sales leverage is between the primary businesses of cafes, fitness clubs, in-flight entertainment and VIP lounges and the tightly focused world of pharmacies and doctor offices. Adding to the mix of sales rep agreements are the now-departed mtvU and a casino network based in Caesars, Harrah’s and Horseshoe properties. Finally, there is a Taxi Network in conjunction with Taxi Magic, which appears to be early stage from what I can glean.\\n\\nAll together, there are owned networks that are split between very good and marginal, and a series of ad sales rep agreements that in a perfect world would deliver hefty commissions without the need to make a capex investment. Actual results of the sales rep activity may have varied from the ideal however, especially in light of the executive departures confirmed yesterday. Those executive departures may signal a decisive move away from the third party ad sales rep business, and a reinvestment in owned networks. I believe that the rollup model for networks has some validity, but acquisition diligence will trump opportunism in the end. Kleiner, which backed Danoo/NYTimes from the start, picked up the In-Flight gem with IdeaCast, but also the less attractive Fitness network. The Executive Media Network win was offset by the questionable-at-any-price Pharmacy TV move. The group of networks with which RMG has ad sales rep agreements (or *had*, based on the conflicts between the media kit and the web site) is a mish-mash of verticals, demographics, technologies and special situations. It does not leverage the strength of the core properties or the time of the sales team. Hence the logic of refocusing on owned properties.\\n\\nRMG has a defensible top position in an attractive niche in the Business Travel vertical. They are not even close in any other vertical with an owned network. Is this the stuff of an executive summary for a pre-IPO S-1 filing? Decide for yourself.\\n\\nYesterday’s news article refers to the desire to raise $250 million for new acquisitions. Potential investors need to ask two questions. First, what percentage of the RMG juggernaut does one get for $250 million? You can bet that private investors, which is probably the path of least resistance, would get a much lower pre-money valuation than public investors. Life is a series of tradeoffs. Second, will the acquisitions leverage strengths or simply be whatever they can find at bargain basement prices? They have not made a game changing acquisition since the relaunch of Danoo-IdeaCast as RMG. The EMN deal was a good niche deal for sure, but they have not been successful in pulling off something bigger, and that is not for lack of trying. It seems clear at this point that RMG has little taste for funding the capex for new networks, having experienced that at Danoo, whose growth stalled, perhaps in an effort to conserve capital. Since McGuire said that he now has three deals in line that would eat the full $250 million, he must not be bottom feeding for the next Pharmacy TV deal. So what could it be? Given the relabeling of the network groups and the size of the potential deals, the candidates for acquisition are relatively small in number. We may never know who the companies are that McGuire is referring to, but I will bet the traditional box of donuts that he knows the executives of at least two of them from DPAA meetings. I have sealed the names of my short list in an empty mayonnaise jar buried in the backyard.\\n\\nRMG has also struggled to create a consistent technology infrastructure that would deliver operational efficiencies. If they proceed with multiple network acquisitions, that situation is likely to be exacerbated. In fact, one savvy observer told me a year ago that RMG could not successfully go public without making a technology acquisition. The reasoning was twofold. First, running multiple networks on multiple platforms is very costly and inefficient. Rollups need to exploit efficiencies of scale, and infrastructure is a big piece of that. Second, a consolidator like RMG would need to have a captive technology advantage to build and maintain barriers, a story that plays well on IPO road shows. The Danoo legacy platform has not been asked to scale into thousands of sites to date. It is probably not viewed as the answer. If RMG chose to acquire technology, the list of potential candidates for a scalable platform deal is actually fairly short, but it is not clear that it is a current priority. In any case, a harmonization of technology infrastructure will be a costly effort, but will have to make its way on to the pre-IPO to-do list at some point, whether they choose to make or buy.\\n\\nThe tea leaves seem to indicate that RMG is focused on filling its three network buckets with more owned networks, and rationalizing its efforts to sell ads for non-owned networks, which is a very competitive business. A second box of donuts says that they will raise more private money before they consider an IPO, betting that investing in and fixing the model and then hitting some proof points will render a higher valuation down the road. To their credit, RMG was bold and early in the consolidation game. They have learned some tough lessons, and are now at a crossroad where they must choose a path toward the next stage. That path must leverage what has worked and address areas that have not performed as well. As you can see, it is a toll road.\\n\\nBy Ken Goldberg|June 23rd, 2011|Capital, Digital Signage, Digital Signage Industry, OOH Advertising|11 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7GEcVKAYPFySBVmkkZVy0s","type":"Entry","createdAt":"2019-10-31T16:10:39.829Z","updatedAt":"2019-10-31T16:10:39.829Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Reality_After"},"description":{"en-US":"After many years of false hopes, bad predictions and the occasional tease, it appears that the era of consolidation is finally upon us.  It must be true since random industry people mention it in the course of conversation, which had never been the case before. It had to happen sooner or later.  Let’s think about why.\\n\\n- The sustainable venues for ad-supported networks have been identified, exploited and/or bungled, but are now mature enough to be considered a zero sum game. Continued growth will eventually require business combinations or modified business models.\\n- Corporate networks not dependent upon ads are either ready for their 2.0 iteration or hot to get started. As a group they are both savvy and picky buyers. This means that the universe of potential solution providers will narrow, even as new companies spring up and proclaim themselves leaders.\\n- On top of that, consultants have entered the fray with varying degrees of expertise, independence and useful process. Whatever their methods, their own purposes are best served by keeping an initial list of candidates relatively short, and an internal list of trusted providers even shorter.\\n\\nIn short, the market dynamics will simply not support more than a dozen healthy, growing providers, if that. All of this points to consolidation. *(Note: While this post was in process, one consultant spammed industry inboxes with a piece positioning software selection as “You versus the 300”.  One presumes it is his strategy to market to prospects foolish enough to think that there really are 300 candidates that only he could sift through for them. Laughable, folks.)*\\n\\nWithout rehashing the deal yet again, RMG Networks made industry headlines with their SPAC-powered acquisition of Symon Communications and the less understandable re-animation of the corpse that was Akoo. Additional deals are rumored to be in the offing. Whether the newly re-formed company succeeds or not is almost irrelevant. Their actions have defined a new liquidity strategy for investors in digital signage: put companies together and create a more attractive exit vehicle.\\n\\nWe are likely to see more examples of strange bedfellows as companies seek a way to find a competitive edge, execute a survival strategy or to achieve liquidity. The recent Wireless Ronin-Delphi Display deal was at least one of the above. Look for rumors or news of other tactics such as:\\n\\n- Joint Ventures\\n- Rollups of network or technology assets\\n- Verticalization\\n- Traditional buyouts or mergers\\n\\nScale, depth and breadth will be the buzzwords that accompany such deals, along with the occasional hat tip to synergy. Regardless of the structure that some of these deals may take, or the rationale provided for them, the new reality reflects a recognition that the industry is in transformation.\\n\\nBy Ken Goldberg|April 19th, 2013|Digital Signage, Digital Signage Industry|8 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"281Eixt5Hsl1cidh0UDsp4","type":"Entry","createdAt":"2019-10-31T16:05:11.225Z","updatedAt":"2019-10-31T16:05:11.225Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Projecting_While"},"description":{"en-US":"While everyone seems to have their own definition of thinking outside the box, it often turns out to be a euphemism for desperation, and amounts to endless testing of half-baked ideas. When someone *acts* outside the box, they deserve recognition for the strength of their convictions and willingness to accept risk. Such is the case with STRATACACHE CEO Chris Riegel, whose company today was revealed as the owner of the enVu Mall Media network in a post on The DailyDOOH. The move seems to provide some insight into Riegel’s overall strategy and is worthy of examination.\\n\\nAlmost exactly two years ago, STRATACACHE announced that it had a $25 million fund at its disposal for the purpose of acquiring technology and media companies in the DOOH space. The company openly solicited inquiries from candidate companies. I am not privy to their process, but I would guess that they received plenty of interest from fringe operators seeking an exit across the spectrum of DOOH. Probably not the targets that Riegel and his investors had in mind. Given what has transpired in the two years since then, it looks like the company chose to invest in itself.  Major announcements have included the acquisition of a pretty significant piece of real estate in hometown Dayton, product and business development focus on the banking space, and now enVu.\\n\\nMost executives would treat a $25 million war chest as a mandate to quickly spend it on the types of deals that were flying around the boardroom table, whichever those were at the time. Given the wording of the announcement, it sounds like the mission *du jour* was to begin the consolidation of the digital signage software space. To his credit, Riegel presumably passed on acquisitions that weren’t going to be either strategic or accretive. Instead, it appears that the war chest was used to first significantly upgrade the infrastructure of the company; second, to enter a vertical market where there was opportunity and vulnerable competitors; and third, to go into the network business in a non-traditional way. The ROI on the real estate deal will almost certainly be positive over time. I am not aware of how the banking focus has gone, but they are still at it in partnership with Bloomberg. There is little to quibble with in taking a vertical focus. The third investment, enVu, is notable for its risk profile.\\n\\nEssentially, enVu is the next incarnation of the ill-fated Reactrix. They are deploying very expensive projection and interactive technology and delivering content on swatches of floor in high traffic mall concourses. One must assume that homework was done on the epic failure of Reactrix before this one got off the ground. At least one Reactrix alumnus, (Jon Keller, ad sales) is on the executive team. The two other executives mentioned in the interview share BroadSign DNA on their resume, indicating that they understand scale and know each other, if nothing else. Given the high capital costs for deploying the technology, the keys to success will be managing and minimizing the revenue share and/or rent paid to mall owners (a huge contributor to Reactrix’s failure), and actually selling ads. The proper steps will be taken to provide a good media kit. Jumping that gun a bit, “5 billion” has already been used to estimate annual viewership at rollout. Whether those are gross, net or unique viewers matters little, as it is just PR hype. Either the network will attract a viable, measurable demographic, allowing them to sell ads, or it won’t. Assuming that STRATACACHE is the primary financier, it certainly looks like a very significant chunk of the war chest will go toward enVu’s startup costs. A bet has been placed, and it is not at the $5 table. if they win their bet, they can sell the network at a premium, and retain a software and services customer in the process. Or they could keep the company if that makes more financial sense. We are a long way from that fork in the road, but it will be interesting to observe.\\n\\nRisk free? Certainly not. But the fact remains that our industry suffers from a dearth of risk capital and risk takers. Riegel amassed the former, and showed patience and creativity in deploying it, taking a portfolio management approach. *For that alone, respect, kudos and well wishes are due.* Like any portfolio, there will be winners, losers and average performers, and only time will tell how things turn out. In the mean time, it is refreshing to see someone decline to whine and expect to win. We need more of that!\\n\\nBy Ken Goldberg|September 20th, 2010|Digital Media Technology, Digital Media Trends, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29sZkXv5VhYDvevhNTYyel","type":"Entry","createdAt":"2019-10-31T15:47:27.613Z","updatedAt":"2019-10-31T15:47:27.613Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Kickoff_Thesummer"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2mxDHYk0S7TypPFWAJPOSU"}}},"description":{"en-US":"The summer is receding as fast as it arrived, children are back in school, and oh yes… the football season is upon us. As always, the kickoff of the football year serves as the signal to launch the prediction cycle for digital signage. Like the annoying kid in fifth grade who waved his hand to answer every question, the need to be first is an apparent character flaw.  But at least I’ll be on record, for better or for worse, before the onslaught of predictions at year end.\\n\\nBefore looking forward, a look back at last year’s predictions is always in order, reveling in the accurate ones, and owning the losers. So here they are:\\n\\n*A Fall event is cobbled together:* This one came true as Dpb Media Week has emerged as a broadly programmed and widely attended event. While it still lacks a true Organizing Committee that would allow it to be even more spectacular, there is little doubt that this will become a fixture.\\n\\n*No Pi In The Sky:* While there is plenty of talk about low cost devices, the only one featuring the Raspberry Pi clocks in at about $400. It would be hard to argue that The Pi  has taken a slice of the media player business to this point. More on this later.\\n\\n*Streaming is not Dreaming:* Well, apparently it still is a dream. Things are moving in the right direction, but slowly. Missed on that one.\\n\\n*Big Deals Define The Landscape:* I was looking for a big number of new, corporate network deals to come down. While there have been a few of note, most have been network refreshes or re-platforms as opposed to new networks. We’ll be tough on the grading and say this was a miss.\\n\\n*Consolidation? It Depends:* This one was right on. Vendor consolidation was a no-show, while there was some shrinkage as companies like Symon and EK3 were acquired by network operators. The real action has been in networks, led by the realignment of most of CareMedia’s network assets.\\n\\n*Advertising:* Something has To Give:  The plum remains in the pie, as the technological approaches to ad buying have continued to sputter. There is still some gold in those hills, but models must evolve. We’ll own the miss on this one.\\n\\n*Big Money? It is waiting at the Exits:* I’ll call this one a push. There have been two big exits of note (Symon and EK3), but on the vendor side, not the network side. But there was not big institutional movement in 2013, so that part seems accurate. See #7 below for more on this.\\n\\n*Summary:* a 3-3-1 record is nothing to brag about, but no guts, no glory. This year’s predictions take a few more chances, so read on and feel free to comment.\\n\\n__Here are 7 predictions for ’14. Numbers don’t get much more football than that.__\\n\\n__1. Collateral damage:__ There will be at least two business failures of note in 2014, driven in part by the falling rates for both advertising and SaaS subscriptions among the undisciplined and the desperate.  Network operators and software providers will learn the hard way that once you drop prices, you can never go back.  I am not referring to the practice of selling remnant ad inventory at bargain rates, or the natural (but moderate) downward trend of subscription prices. What we have started to see in the past 12 months are examples of dramatic rate cutting that can only point to a downward spiral. It is unhealthy for all involved. Networks caught in that situation will likely be able to sell their assets at pennies on the dollar to their more disciplined competitors. Software vendors trying to buy love won’t be so lucky.\\n\\n__2. Android profusion turns to Android confusion:__ There will be plenty of Android tests in the coming year, but adoption will not be as swift or  as wide as some would have you believe. One challenge is that the Android media player market is headed for the same type of fragmentation from both a hardware and software perspective that the mobile industry has dealt with.  Testing and support costs will provide some whiplash for vendors as well. Android efforts will represent a separate branch of a vendor’s code stream, driving development costs higher as well, if the vendors choose to keep pace with their core products.  Serious buyers will be very cautious and concerned with reliability, remote capabilities, root level control and roadmap. There is a better way, which will become clearer next year.\\n\\n__3. Big guys do some rethinking:__ Perhaps the biggest vendor splashes of 2013 were Samsung’s SoC introduction and Intel’s software dalliance, nee RCM. In 2014, we are likely to see Samsung alter its approach in one of two ways. It will either change the SoC architecture to be more friendly to mainstream content management systems, rather than forcing a trimmed down version; or it will move forward with its own software offering to the dismay of certain partners. In either case, the next model year will most likely include a more capable chipset. From all reports, the product is not gaining traction commensurate with the dollars being spent on marketing and recruiting. Could it be that software matters? Which leads us west to Santa Clara, where Intel will find the sledding a little tough with its RCM venture. I don’t know about you, but I never buy my dip from the company that makes the chips. Look for them to announce a pilot with a big name and very little else in 2014. Rational thought will prevail and they will search for a graceful way out. In the mean time, enjoy the cocktail events.\\n\\n__4. HTML begins a steep ascent as Flash continues its descent:__ This one seems pretty easy. No one, including Adobe, will mourn the death of Flash. For most, it cannot come soon enough. As we near the fourth quarter of 2013, many shops are learning how to create dynamic content using HTML, and that will bear fruit in the coming year. HTML has some baggage of its own, but as more and more content developers get smarter and tools become more widely available, the end game will be positive for everyone.\\n\\n__5. Analytics finally become important:__ For a long time, data and digital signage only seemed to converge at the reporting function of the management application. Data only seemed to matter to advertisers needing to verify their purchases. As 2014 unfolds, we will see marketers (especially in larger retail environments) clamoring for data that helps them get smarter about how to create, schedule and deploy *content*.  I remain fully convinced that the smart people at DS-IQ were on to something many years ago, well before the market demanded it. They knew that insights derived from mashing up digital signage playout logs with POS movement data and external data could both justify ad rates and move merchandise. They were right, and have the data to prove it. Now the market is starting to demand data driven insights. DS-IQ and others will be there to deliver.\\n\\n__6. Size matters:__ Two years ago I predicted (with minimal accuracy at the time) that endpoints would take on different sizes and shapes. While some progress has been made with shapes, the move toward varied and smaller sizes has been somewhat slower. I believe that will change in 2014, as venues make use of both large format and small format displays to present varied messages with different objectives, audiences and engagement strategies. Multi-screen displays will continue to pick up momentum, and small will be the new big.\\n\\n__7. New models emerge:__ Following the initial success of RMG Networks’ IPO, there will be additional attempts at creating new business models in the hope that one plus one equals something greater than two. If there is one thing you can make book on, it is that when a business model creates exits at multiple levels like RMG did, it will spawn attempts to do it bigger, faster and stronger.  Investors, particularly institutional ones, are particularly adept at jumping on bandwagons and will have money ready for the next big idea, with the emphasis on big. Many will be lurking at the upcoming DailyDOOH Investor Conference in October. When the smoke clears, we may have a number of new and large entities with models that are unlike those of their predecessor companies. There will be some interesting dinners in 2014.\\n\\nThings are just starting to get fun, so let’s all have a busy and productive fourth quarter and bring on 2014! Leave a comment and pick on me or provide your own predictions, and we’ll revisit it all next September. Until then, Happy New Year.\\n\\nBy Ken Goldberg|September 5th, 2013|Capital, Content, Digital Media Trends, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3tVH47K6e9hUqI2l4Pdgd1","type":"Entry","createdAt":"2019-10-31T15:32:47.731Z","updatedAt":"2019-10-31T15:32:47.731Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Paradise_Ithas"},"description":{"en-US":"It has been 10 weeks since my last post, which discussed RMG Networks’ plight in the wake of its disastrous first quarter earnings report. Since that time I have effectively taken a hiatus, and have been gratified by several people who told me that they took notice. I actually took the time to write a post about the Wireless Ronin-CRI merger announcement, but ultimately decided that I care about it as much as you do, and decided not to publish it. Billions of electrons were spared the humiliation of being wasted in the process, which is more than can be said for the investors in RNIN equity. So it is somewhat ironic that the first post of the summer must be on the topic of RMG once again.\\n\\nIt seems that while Americans were barbecuing their way through Memorial Day and Independence Day, RMG was basting in the juices of its own failed non-strategy. Shut off from its plan to acquire businesses by the double whammy of a deflated share price and thin trading, it has been forced to operate the businesses it has in place, namely the company formerly known as profitable Symon and the media businesses known mostly for their Powerpoint pitches. It hasn’t gone well. Symon’s model and team had been revamped by a group of media executives and financial wranglers, and competitors are swarming to the honeypot of disaffected customers and perceived weakness. Further, the Dallas-based group was presumably reporting up to a CTO based in San Francisco who had more experience in managing outsourcing contracts than managing a software development and sales organization (more on that in a moment).\\n\\nMore telling were the events on the media side of the business. On July 8th, RMG was named in a lawsuit filed by Crown Enterprises, a sister company of Regus, RMG’s partner and landlord for the widely hyped RMG Office Media Network. It seems that under the terms of a contract signed in 2013, Crown agreed to make a capital investment of nearly $4 million to equip and install a digital signage network in its office locations, which RMG was to operate under a service agreement. That agreement included revenue sharing on a 55%/45% basis in Crown’s favor, which included $13 million in minimum revenue sharing payments over three years: $3 million in 2014, $4 million in 2015 and $6 million in 2016. Minimum payments were contracted to be paid quarterly. The January and April payments of $750K each were made on time. The July 1 payment was not made, and in the complaint, Crown claimed that RMG had told them that the next two payments were not forthcoming. The suit was filed exactly one week after the breach occurred, which would seem to indicate that Crown was somewhat displeased with its erstwhile partner. While the suit does not ask for specific damages other than noting that Crown had suffered damages in excess of the legal threshold of $75,000, one can assume that it will seek to recover the $3.8 million that was spent on deploying the network, as well as the $11.5 million in contractual guarantees. There are clues in Count 4 of the complaint that it could be more:\\n\\n*38. Crown Enterprises reasonably and substantially relied on RMG’s promise to Crown Enterprises’ detriment, including but not limited to Crown Enterprises’ expenditure of $3,838,007.67 to outfit the business centers with the technology required to broadcast RMG’s advertising and content.*\\n\\n*39. RMG could foresee Crown Enterprises’ reliance.*\\n\\nI am not an attorney, and I did not stay at a Holiday Inn Express last night, but when the phrase “reasonably and substantially relied upon RMG’s promise” is in the complaint, that could be the basis for a claim of fraud in the inducement. While it is unclear to this layman whether fraud related to a contract can result in an award of exemplary damages (a/k/a treble damages) in Texas, at a minimum the phrase is a scary legal shot over the bow, and this may well get ugly. If that is not enough, there is talk on the street that RMG’s airline seatback media business may be in for trouble as airlines consider taking it in-house as contracts expire, and new technology on board modern airliners opens up alternative delivery methods and new competitors. In short, trouble in paradise on the media side of things.\\n\\nA few days after the lawsuit was filed, RMG’s Chairman acquired and augmented the company’s senior debt to the tune of $12 million at a nice 12% rate. Senior debt holders are generally first in line ahead of equity holders in a liquidation, for those wondering why someone would take that on.\\n\\nAll of that is a precursor to RMG’s upcoming 2Q earnings announcement, the substance of which is already well known to the Board. Therefore, the time for accountability was at hand. CEO Garry McGuire was sacked on Thursday, and it was reported that the aforementioned CTO was given his walking papers earlier in the week. Mr. McGuire was rewarded for his contribution to RMG’s success with an eyebrow-raising check for about $450K upon his resignation. He also received 100,000 shares of RMG stock. Look for a block trade on that. McGuire was replaced as CEO by Robert Michelson, with Board crony Loren Buck promoted to COO. With power now fully consolidated in Chicago, home of the primary investors and debt holder of San Francisco and Dallas-based RMG, the real question is:\\n\\n__What now?__\\n\\nMichelson and Buck are deal guys by pedigree. Greg Sachs and Don Wilson, the primary equity and debt holders, are deal guys by DNA. Michelson was explicitly named “interim” CEO, but the guess here is that a search for a permanent CEO is not on just yet. Bob is there to do what he does: deals. There are two types of deals, buy side and sell side. The challenges RMG faces in executing buy side deals has been documented and discussed. By all accounts, Garry McGuire was desperately trying to line up sell side deals in his waning days to no avail.  So Michelson is likely in place to reduce overhead, find a buyer for pieces of RMG so that it can re-organize around what is left, then collect his bonus and keep a Board seat when a new operator is brought in. Here is how that might work:\\n\\n*Media*\\n\\nThe four pillars of the RMG media business are the Airline (seatback), Airport (executive lounges), Office (Regus), and Mall (Akoo) networks. Let’s begin by eliminating the Office network as a sale candidate, since it is somewhat encumbered by a lawsuit that can be tied to its underperformance as an ad vehicle, proving once again that press releases are easier than ad sales. Then there is Akoo, a cluster of food court venues, with the operative word being cluster, as in Charlie Foxtrot. Acquired for next to nothing, which represented a slight overpayment, it was assumed that RMG’s media ad sales force could monetize Akoo. If it can be unloaded, the proceeds might cover the legal fees involved, so it remains irrelevant in any case. The Airline business would be difficult to unload as well, as any diligence process would include review of contracts, discussion with airline partners relative to go-forward plans, and examination of the competitive landscape, which is clearly evolving. It seems to be more of a candidate for investment than for divestiture. That leaves the Airport business, which has a larger group of potential buyers and is easier to understand and value. For that reason alone, it is both the most salable asset in the Media division as well as the one most worth building around. I think they stand pat.\\n\\n*Enterprise Solutions*\\n\\nThe gutting of Symon included tossing its global brand out in favor of RMG’s. It was clear from the outset that Symon was bought to meet the goals of the pre-IPO SPAC and to provide a revenue and earning foundation to the still-evolving media business. It was never a strategic fit for a company run by media mavens and financiers. The Symon product excels at corporate communications and call centers in particular. The RMG media networks focus on neither. The sales model and management were re-engineered, and the headquarters was relocated. Many Symon long-timers are now gone, and many others have been looking outward for their next opportunity. The Symon business is no Akoo: it just needs an owner that understands enterprise software development and sales. Symon is a salable asset with value and a large set of potential buyers. The challenge for RMG would be dealing with the fact that they likely could not recover even half of what they paid for Symon (about $45 million in cash) just two years ago, given that the market capitalization of the entire company is currently about $28 million. But tough times call for tough measures and proceeds from a Symon sale would provide much needed cash for investment in media assets and potential acquisitions. Dumping the software business and the overhead associated with it would also leave RMG free to seek a reseller agreement with a software partner to attempt to revive its enterprise group around services such as creative, operations and even ad sales. It would be a lower cost, lower risk way to appear to remain active in the enterprise space, which might soften the perceptions on the street if they were to sell Symon so quickly. There is one candidate that RMG has already attempted to partner with in at least one major retail pursuit who might listen. Let’s just call them strange bedfellows and leave it at that.\\n\\nThe travails of RMG Networks can be traced back to its origin based upon financial wizardry rather than cogent strategy. Public companies pay a heavy price for their access to capital, and one part of that payment is accountability for results. RMG’s largest shareholders have seen tens of millions of dollars of their owned equity value erased, with a very long and difficult road ahead to regain even some of that. There are two strong indicators that they will take a shot at reorganizing around the Media business. The first is the hiring of a reasonably high profile executive to take on media sales, who had to be privy to RMG’s current status and go-forward strategy before leaving Microsoft. The other is the presence of a deal guy known to the key investors at the helm, replacing the media guy they inherited. Gratuitous focus on the Symon asset in the upcoming earnings announcement would be consistent with such a plan.\\n\\nNeither the media side nor the solutions side of the digital signage business is easy. Some of the lessons of RMG’s struggle are that parts and management need to mesh, critical assumptions need to be based on reality, and strategy trumps perception management. One other lesson might be that IPOs are a sword with two edges.\\n\\nBy Ken Goldberg|July 26th, 2014|Capital, Digital Media Technology, Digital Signage, Digital Signage Industry, OOH Advertising, Uncategorized|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7y47uMZFRGt8xPkf38dFu7","type":"Entry","createdAt":"2019-10-31T15:25:36.891Z","updatedAt":"2019-10-31T15:25:36.891Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Nostradamus_Ayear"},"description":{"en-US":"A year ago, I took a shot at seven predictions for the digital signage industry, trying to get a jump on the annual swarm of year-end posts that seem to pop up. It seems appropriate to take a look back and score the hits, misses and near misses a year later, and toss out some new and recycled predictions. It turns out that last year’s predictions were pretty good, but won’t be confused with a missing quatrain of Nostradamus.\\n\\nHere are the predictions, grouped by accuracy:\\n\\n__Hits__\\n\\n*#1 & #2, Big hardware and big software step up their game:* Certainly the best example of this was the much-ballyhooed Intel-Microsoft mashup that debuted in January. While really just a prototype designed to show off their respective wares, it was treated as if they invented interactivity. Nevertheless, it signals their interest in the business. Cisco threatened an ad exchange product, but instead wrapped it into the existing product. Google continues to amass patents and pieces that will ease its eventual entry. Big display companies extended their offerings to include media players and content management software. One actually acquired a software firm (Barco-dZine). One even decided to sell ads, and then decided not to, and then decided not to decide.\\n\\n*#3: Capital for networks gets smarter:* There is pretty clear evidence that while networks are getting better at positioning their pitches, institutional investors want to see real evidence of traction before the launch… no easy task. As a consequence, there has been more investment in existing networks than new networks, and corporate investment in their own networks has started to ramp up as well.\\n\\n*#6: New consulting practices will cater to big companies:* Shortly after the original post, The Preset Group appeared (I wasn’t tipped off). They’ve already started racking up big corporate clients. Other big companies, such as Dunkin’ Donuts, have also engaged established firms to handle RFPs. Others have stuck with single shingle guys. Look for more folks to team up.\\n\\n__Misses__\\n\\n*#4 Smaller ad-supported networks dwindle:* While there have been what feels like a “normal” number of failures in smaller networks, the predicted consolidation was not evident. Instead, what we saw was larger networks connecting, such as TargetCast with Ripple, RMG with Danoo, and Zoom with LA Fitness and Sports Display. I thought the action would be at the other end of the market.\\n\\n*#5: Retail and replacement business will accelerate:* I will call this one a near miss. There was increased retail activity, especially in the QSR segment, but not at the rate I anticipated. The recession in the US struck fairly deep, yet there are lots of lines in the water right now, so the call may have been early and not completely wrong. The same logic applied to the replacement activity, as network operators are holding firm and conserving cash in uncertain times. Some switches (not truly replacements) were made early, between proof of concept and launch when the cost is minimal.\\n\\n*#7: Solution winners emerge by marketplace:* Another case where I picked the wrong end of the spectrum to discuss. While there were clear signs of strong players emerging in several marketplaces, it seemed more clear which players were losing. Tales of woe and a slow stream of any significant new wins across the board seem to indicate battles of attrition are being fought, rather than decisive victories being won.\\n\\nAll-in-all, four hits and three misses. Good enough to win the World Series, but not enough to consider writing new predictions in verse like Nostradamus. Maybe if this year’s batch of predictions is better, I can aspire to a different level of seer:\\n\\n__Seven for ’11:__\\n\\n1. *Network consolidation continues, while new launches are corporately-focused:* The need to reach critical mass and economies of scale will drive further M&A activity on the network side. Perhaps the gas station wars will resolve themselves that way. There are still some big deals out there to happen, and plenty of smaller ones will occur as the big targets disappear. VC money will continue to focus on existing deals (Zoom’s recent financing is the most recent evidence) as opposed to launches, and corporate entities will finance their own entries.\\n2. *Attrition rears its ugly head in the solution space:* There is clearly not enough significant business to support the hundreds of software companies in the DOOH space. Mergers are difficult, as the cost of rationalizing the customer base onto a single platform is generally high. As such, you can expect to see recognizable names come off the board in the next 12 months as their models become unsustainable. A tiered solution space will clearly emerge, as discussed in the past, where there is a clear premium end, a hotly contested low end, and a middle squeezed from both sides.\\n3. *Agencies will engage and clarify the ad sales environment:* There has certainly been no shortage of activity in the ad sales space. To name a few, Adcentricity continues to solidify its position in the aggregation game, SeeSaw is marketing its targeted segments, rVue has emerged as the first demand-side platform offering tools to bring buyers and sellers together, BookingDOOH appeared in Europe, that display company has dabbled, and RMG has extended its business model to include ad sales for non-captive networks. In the coming months, the media buying community will begin to take DOOH more seriously, and the manner in which they buy will determine how the middle men fare going forward.\\n4. *Industry association confusion will continue in North America:* The DSF will continue its emergence as a viable industry leader, DSA will pursue its “screenmedia” strategy of lumping digital signage with mobile and kiosks, and the DPAA appears to be ready to consider changing its membership requirements. Trouble is, they would also have to refocus their efforts to meet the needs of a more diverse membership base. One thing seems certain, however: The chances of consolidation in this part of the industry are low in the near term. In a way, just as networks need to pick a focused ad sales strategy, industry constituents will eventually vote with their dollars as to which organizations deserve support. My guess is that it will take at least another year to get to the point where consolidation is an obvious event.\\n5. *The movement of people will accelerate:* This one is easy. Between the effects of the first two predictions, the level of activity that can be observed on LinkedIn and the increasing engagement of headhunters in DOOH, the mobility of digital signage talent of all types will be dramatic in the coming months. We will see more executive changes, lots of sales and business development movement, activity in the consulting world and more.\\n6. *Mobile will matter more, but networks will struggle with the best way to utilize it:* Despite the ramblings of some who view the world through a 4 inch screen, the imperative to integrate with mobile applications will prove to be more along the lines of operations than technology. Engaging DOOH viewers through their smartphones before, during and after their engagement with a digital signage display makes sense. The rub is that there are simply too many ways to use mobile to make the choices simple. Even an established DOOH mobile player like LocaModa has many different ways to engage with mobile viewers, from surveys to games to Foursquare check-ins and moderated Twitter streams. The ability to offer coupons has no shortage of methods and providers. Good old SMS still offers coverage of the whole market, not just smartphones. Networks may choose to develop their own branded smartphone apps and micro-sites. New applications will undoubtedly pop up. So the buzz around mobile will not subside, but the application of mobile by network operators will have to be rationalized, and we will see more testing than commitment in the coming year.\\n7. *DOOH shows true signs of maturity:* Perhaps this is a recap of the first six predictions, but  four of the five key signs of maturity have almost reached critical levels: interest of huge and established technology companies in the space; clear signs from the advertising community that DOOH is a valuable vehicle for their campaigns; rationalization of network operators and solution providers; and institutional interest in all aspects of the industry. Only the unsolved industry leadership puzzle prevents a clean sweep. Given all these factors, 2011 will likely be a year of foundation building for the mature industry that should emerge in 2012. There will be no shortage of interesting events to observe and analyze.\\n\\nDid I miss anything? That would be a good bet. Feel free to post your thoughts and comments.\\n\\nBy Ken Goldberg|September 8th, 2010|Digital Media Trends, Digital Signage, Digital Signage Industry|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7D69PwHAWpwSaA9Nj1d77V","type":"Entry","createdAt":"2019-10-31T15:17:37.376Z","updatedAt":"2019-10-31T15:17:37.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_New_Infocomm10"},"description":{"en-US":"At the InfoComm10 show this week, LG announced that it was introducing a software/media player/content bundle that they will target at the SMB market through their dealers and distributors. This brings yet another display manufacturer into the software business, competing with the many software companies already in the space. Given that my company sells digital signage software solutions and that I am prone to manifest my short fuse with sarcasm, you might expect a stinging post…. or at least a gauntlet thrown down. But there will be none of that. Instead, we’ll attempt a logical examination of what all this means to the display folks, to the software folks, and to the industry. Thanks to Mike Baron, the yang to my yin here at RDM, for his insight and zen-like calm.\\n\\nThe display manufacturers have been jockeying for position in the huge and emerging digital signage marketplace for many years. And with respect to our friends in the business, it is really hard to differentiate the products, especially in the sweet spot of the market. A really crisp 42″ hi def LCD with all the right ports and interfaces looks terrific to most people, regardless of the brand on the frame. Most digital signage purchase decisions are made without ever viewing an actual screen, and tend to be based upon price, warranty and sometimes relationships. This puts the manufacturers in a pretty tight spot. Regardless of how much they innovate, the biggest part of the market could apparently care less, and focus right on price. To complicate that more, The Korean companies have a built-in price advantage in the US, based upon their scale and the currency factor, with the Korean won tied closely to the dollar. This puts added pressure on the Japanese competitors in particular. Sony has been dabbling in software for many years, Mitsubishi has their own networking software, and recently NEC decided to offer “free” software. Samsung has soft-pedaled their MagicNet software from the outset, but has recently begun offering branded media players as well. LG introduced a media player earlier this year, and now with SignNet, they hope to close the loop.\\n\\nWhat has driven these huge manufacturing companies to enter the software business?  Interestingly, one factor may be the mutual neutrality between the software vendors and the display manufacturers. For the most part, software vendors have little reason to care whose displays are used (assuming it is a quality producer) unless a deal is jointly sourced or bid. It is tough enough to compete against other software companies. Linking one’s fortunes to a specific display vendor adds the risk that you may lose because your partner was not the low bidder on a high-cost item. On the flip side, the display manufacturers have to be agnostic with regard to the software vendors, because no single vendor has the market share to drive enough volume to meet display vendor unit volume growth requirements. With both sides trying to be Switzerland in order to meet their own legitimate goals, neither side has significantly leveraged the other.\\n\\nAt the same time, the dealer/distributor channel has hungered for a way to gain more leverage in the digital signage business. The challenge has been that the software side of the deal is complicated by the education and training required to properly position and sell it (especially on larger deals), and the delayed financial reward implied by SaaS solutions. The display manufacturers, to their credit, have recognized a void in the SMB market and an opportunity to create products for their channel partners. Providing a unified offering under a single brand, as Samsung and now LG have done, gives the resellers an easy-to-understand, easy-to-sell solution. Both companies have taken pains publicly and privately to emphasize that the intended market is lower volume SMB deals. NEC inferred the same approach in their explanation on DailyDOOH of their free Vukunet offering (although the comments are not charitable, including my own). The vendors are very much aware that the larger deals, where container loads of glass can be sold with the swipe of a pen, are likely to remain the domain of the more sophisticated software offerings. As such they walk a precarious line, trying to satisfy the dealer channel as well as the software vendor partners.\\n\\nDoes any of this matter? I think it most certainly does. The ability of software vendors to compete for deals that are within the reach of the reseller channel and the vertical offering of the display manufacturers is going to be impacted.  Nicely featured, well-priced solutions may very well either disappear altogether, or be forced into very tight niche applications. It will be very difficult for them to sell against a bundled price from one giant company, or against a pseudo-free price from another. If the customer is satisfied that the bundled offer will meet their needs, it becomes hard to force a feature/function comparison. So those vendors who live in that space now are in a tough place. The SMB market has many more individual opportunities and customers than the large company and corporate markets, but each deal is smaller, and the cost of sales is just as high. The resellers, primarily AV companies, are well-entrenched at many customers and have considerable influence. The forecast is for rough seas.\\n\\nFor those companies competing for larger scale, more sophisticated deals, as RDM does, the actions of the display companies will be less impactful. That world includes sophisticated IT shops, procurement functions, consultants and extended bake-offs. The resellers don’t compete well there, and the display vendors know it. So while they lead the cheers for their new software offerings, they are working the back channel with the software vendors, promising that they will play nice on big deals in order to get leads and referred business.\\n\\nA new customer called me today to ask who I would suggest they contact about displays for their new project. I didn’t hesitate to include my contacts at both LG and Samsung. Their software offerings did not impact that decision. Both companies have always been great to deal with, and can be trusted to respect our customer relationship. Rather than anointing themselves as industry leaders, both companies have taken steps to address the entirety of the digital signage market, differentiating their approach based on the nature of the deal. They have done so in context, and with purpose.\\n\\nMake no mistake: there are very large forces in play that are changing the digital signage industry, forcing strategies to evolve. Software under glass is one example of evolving strategy. LG’s announcement was probably the right thing for them to do in order to engage their reseller channel and compete for a large swath of business. Selfishly, I never like to see new software entries muddy the already-murky waters, but this may actually serve to stratify the software market in a way that will be beneficial, almost in a yin-yang kind of way. I’m OK with that.\\n\\nBy Ken Goldberg|June 10th, 2010|Digital Media Technology, Digital Signage, Digital Signage Industry, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4spFiuEeYI4nghPyA9R7do","type":"Entry","createdAt":"2019-10-31T15:04:44.348Z","updatedAt":"2019-10-31T15:04:44.348Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Your_Synopsis"},"description":{"en-US":"Synopsis: Beware the allure of cheap consumer tech to power your digital signage network. It just might cost you more than in the long run.\\n\\nWhile preparing for a session at DSE 2016 in Las Vegas, I stumbled upon an insight that has continued to resonate with me since DSE: *when large companies attempt to commercialize consumer technologies in the digital signage space, the result is generally lemming bait, disappointment or abject failure.* It should be apparent to most people that the requirements of commercial users are different than  those of consumers.  Yet the very same digital signage gurus who correctly espouse commercial displays over consumer displays seem to not apply the same logic to the rest of the digital signage technology stack. Not even to consumer-derivative displays (more on that below). I shake my head at the sponsored groupthink behavior that passes for crowd-sourced wisdom in our business.\\n\\nAt the risk of repetitive stress injury, the Sisyphean task of shining some light on a few examples may be helpful.\\n\\n \\n\\nBy any objective measure, Android, pitched as a game changer, has to be rated as a large disappointment in the digital signage space. This mobile OS is hugely successful for tablets and smartphones, and can be serviceable in certain use cases in traditional digital signage. By way of disclosure, our company has an Android product, but only developed it and optimized it for a very specific use case, and have chosen not to market it for generalized use cases. The alternatives are simply far superior. The fact is that large format displays are not tablets, and operating a far flung network of digital signs is not the same as supporting mobile devices. I have personally spoken with several Android users who are actively pursuing a move away from Android, sunk costs be damned. Lack of reliability, costly in-field upgrades, and limited remote capabilities are the biggest complaints, and that is just for the software. On the hardware side, people got carried away with low cost devices, and found out in a Gumpian way that cheap is as cheap does. Replacing cheap Android boxes with commercial grade players puts one in a class of devices in which Android becomes the least attractive OS option.\\n\\nSystem on Chip (SoC) continues to turn up like a bad penny. The offering grew out of the world of Smart TVs, wherein a low power chip embedded in consumer televisions enabled the integration of widgets and apps in a manner similar to the smartphone world. It is pretty effective in the living room. The factories producing the subassemblies of these consumer displays are in most cases the same ones producing subassemblies for commercial displays. It is expensive to retool a manufacturing line to make minor changes. Say, for example, removing a chip and associated wiring. As a result, a manufacturing efficiency decision to leave the chips in spawned the marketing requirement to hail SoC as a disruptive new idea in commercial displays, specifically those destined for use in digital signage. Millions of dollars were spent building the case for it. But here is the truth: SoC for digital signage is a square peg in a round hole. Despite the fact that there is no evidence of a serious IT organization or a network of scale anywhere deciding to use SoC for digital signage, it has continued to be marketed very aggressively… *by display manufacturers*. You know, the software, content and network operations experts. The list of manufacturers who have jumped on the SoC bandwagon has grown, as has the wide array of non-standard and substandard development and deployment environments. Still, the lack of commercial market demand remains a constant. To be fair, I will stipulate that single store pizza shops and houses of worship may find this approach to be cost effective. However, network owners and organizations with people who are actually paid to make technology decisions have been able to see past the hype, high pressure sales tactics and tired rhetoric. In the old days there was a truism: “No one ever got fired for choosing IBM”. In our space, few if any have risked their employment to choose SoC. And there are plenty of reasons why.\\n\\nThe latest entries to our space from the consumer world are Chrome/Chromebox and HDMI sticks. Both share the consumer legacies of SoC and Android; both lead with low cost; both are marketed by giant companies; and both are eagerly touted and written about by agents of said companies. Chrome is of course brought to you by the same people who own Android and have quietly moved away from it in our space. It has been aggressively marketed by the mothership, as executives parachute in to prop up pitches of startup software companies, making them appear to be more legitimate than they might actually be. Their end game? Unknown. Are buyers looking at the world through rose colored Glass, or is it true that there is no such thing as a free lunch? Time will tell. As for HDMI sticks, it is still early, and there are many different offerings. The good news is that x86 technology has now been miniaturized and its cost curve continues downward. But the HDMI stick is very clearly a consumer toy, and commercial application of the miniaturization that underlies it would be more viable as either a removable and upgradeable board element (OPS, anyone?) or as the guts of a small media player that can be properly cooled and securely deployed, among other benefits.\\n\\nIn general, these attempts at commercialization aim to leverage the economies of scale gained in the consumer space and position the technology as disruptive by way of low cost of acquisition. The next step seems to be to market the thought that what works for Netflix watchers, Facebook stalkers, gamers and web crawlers will be a no brainer for digital signage. Sadly, this process always finds receptive audiences in both the vendor and end user communities. On the vendor side, the need to differentiate, to be perceived as cutting edge and the lure of riding the marketing budget of a larger company is often more seductive than common sense. On the end user side, it is almost universally about cost: every network operator wants to reduce the capital cost of deploying a digital signage network. In reality, that cost has been declining since the first CRT  monitor was deployed with a desktop PC, and is likely to continue to decline steadily. But the chance to invoke a time warp and scoot past the natural progression of Moore’s Law and the commoditization of various elements of digital signage is often too shiny an object to resist. As a result, a digital signage truism is often ignored in the rush to optimize an ROI model:\\n\\n__*The cost of acquisition is not the same as the cost of ownership!*__\\n\\nIt is very easy to feel the pain of network owners faced with a technology buying decision. The capital investments required are significant, even as they continue to drop. Every ten dollars removed from the cost of equipping each location can change the projected financials of a network, at least on a spreadsheet. Yet the real world seldom plays out like an Excel model. There are tradeoffs one must make with open eyes if the choice is to pursue the lowest cost of acquisition. There is now enough history in our industry to learn from, and buyers and CFOs need to learn lessons from their predecessors and peers. Take note of the Android users who have seen 30% of their devices offline on any given day, or those that have to roll trucks to reboot players or to upgrade/patch software. Learn from users of proprietary environments who are hobbled as their content strategies evolve. Have empathy for the support costs of network owners with mixed versions of the “same” technologies and operating systems in the field. Recognize that the life of a commercial display will greatly outstrip the useful life of any chipset permanently embedded inside it. Understand that there is a cost to being a guinea pig for new products, both hardware and software. Being a pioneer has very real risks.\\n\\nIt is hard to admit that prior decisions may have been less than perfect. It often takes courage and diligence to make the case for patience or a higher cost choice. But it is dangerous to ignore the tradeoffs of supporting a low cost path. Vendors and end users alike are being duped into believing that mission critical applications can be robustly supported by consumer technologies. The digital signage industry learned the folly of choosing consumer displays long ago. It is time that we recognize the same for the other elements of the technology stack.\\n\\nBy Ken Goldberg|April 25th, 2016|Capital, Digital Media Technology, Digital Signage, Digital Signage Industry, TCO|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1DKw6Df9aOWhukd0BKkWHG","type":"Entry","createdAt":"2019-10-31T14:56:09.663Z","updatedAt":"2019-10-31T14:56:09.663Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Like_My"},"description":{"en-US":"My last post dealt with the need for digital out of home (DOOH) as an industry to take on the challenge of becoming relevant. The central argument was that continuing to ignore the megatrends that are rapidly transforming traditional television and media is a recipe for permanent irrelevance. Social media, communities of engagement and experiential viewing powered by the explosion of smartphones and tablets have spawned a nascent industry called Social TV. The post argued that DOOH must invest the time, energy and effort to become an extension of the emerging Social TV ecosystem. Taking a sip of my own KoolAid, I invested two days of my life, a redeye flight and some cash to attend the Social TV Summit in San Francisco. The investment was worthwhile. I learned a tremendous amount, met many people in all facets of Social TV, and marveled at the parallels between their world and our own.\\n\\nTools, applications and analytics effectively drive Social TV, and the best examples of the state of the art manage to merge all three. The industry is technology-driven, and benefits from the fact that the end users own all of the hardware at the point of engagement, an interesting contrast with our own world. A tech-driven, young industry is, as you might imagine, heavily slanted toward Silicon Valley, where pitch decks only have one word on each slide, lame metaphors flow like coffee, and anyone over 35 is either washed up Board fodder, a venture capitalist, or both. Cynicism aside, the energy and optimism of the young entrepreneurs who run the various companies is fuel for innovation. The omnipresence of Facebook, Twitter and Google provide both the backbone of the social media infrastructure and the model for success that these startups strive to be. The rush to develop the killer app is on, and that is where the comparisons to DOOH begin.\\n\\nThe apps themselves diverge in their approach to second screen engagement. Frameworks and development environments seem to target program-specific applications. Branded apps cast a wider net with check-ins that leverage a very cool technology called automated content recognition (think Shazam for video). Gamification, the buzzword that currently serves as verbal Viagra for people who simply renamed reward systems and intermittent reinforcement to prove that they are smarter than you, is a common feature across all forms of applications. And it generally works, as B.F. Skinner would attest. It seems clear that the most popular feature of the companion apps is some element of Twitter. Twitter streams, Twitter “rivers” and infographics based on Twitter data get the most attention from users, even when sharing screen space with much sexier features. The element of sameness across many application providers is another parallel to digital signage. The core problem/challenge is well-defined, and solutions tend to cluster around a set of common approaches. Differentiation is hard.\\n\\nThe Social TV industry already has over 100 application shops in place, with many more in stealth mode, and others under the radar or in “pre-funding” phase. There was actually a poll taken during the Summit that asked whether the overabundance of application startups would drive consolidation. Sound familiar, anyone? If the experience of DOOH is any guideline, that poll question will be recycled for years.\\n\\nPerhaps the most significant parallel between DOOH and Social TV is one of common frustration with the world of agencies. I think it is summed up best by paraphrasing a question that came from an agency type in the audience: “I understand a Gross Rating Point… so how are you going to help me understand what I am buying from you?” The question was met with an audible growl from the crowd. Like digital signage, the Social TV folks have a challenge in helping media buyers value and measure their offering, and it won’t be done using the same metrics as traditional TV. I’m not sure that there needs to be a leap of faith if engagement, click-throughs, and even purchases are quite measurable. Still, like our industry, Social TV suffers from serial testing and toe-dipping, as opposed to long term campaigns and commitments. It makes for a rollercoaster ride for the startups.\\n\\nInterestingly, the Social TV industry has its own measurement and analytics companies, notably Trendrr and Bluefin Labs, that comb the social sphere to determine what is hot with the socially engaged. Clearly sensing that the same old approach would not play with this crowd, a presenter from Nielsen promised that her company would be incorporating social metrics soon. Recognition that there is value in the social media stream is a huge statement from one of the most traditional media companies out there. It is one that should not be lost on the out-of-home crowd.\\n\\nPrior to lunch, Jason Kates of rVue asked the audience if they could identify the largest unserved network available to them, one with over a million screens capable of delivering over 300 million targeted impressions per day. The answer, of course, are the networks that comprise the digital out-of-home industry. The message was not lost on the attendees, even if Jason dared to use more than one word per slide. They understand that for the most part, the domain of Social TV is 7 PM to midnight. From 7 AM to 7PM, their engaged consumers are generally not at home, and until now, unreachable. But during that huge chunk of their day, those socially-engaged consumers are exposed to DOOH screens. Sensing opportunity, the Social TV folks weren’t shy about asking questions and seeking to learn more. I viewed that as a strong positive reinforcement for the notion that there is something to be gained by linking our industries more closely.\\n\\nSocial TV has linked social media, mobile and tablet computing, game elements and rewards with traditional television to create measurably greater engagement. The DOOH industry arguably owns the eyeballs of the socially engaged outside the home. We need each other, and while this is very much about connected consumers, this is not about mobile *per se*. In fact, those who are riding the mobile-DOOH convergence pony confuse the tools with the medium that will be the actual glue. Social media is that glue. It is by definition participatory and engaging, and it is part of the fabric of life today. There is innovation occurring and there are valuable lessons being learned. Ignore the mountain of data and the growing hordes of connected users at your own risk. Game on.\\n\\nBy Ken Goldberg|April 9th, 2012|Content, Digital Media Trends, Digital Signage, Digital Signage Industry, Mobile Applications, Social TV|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"8rAZXtMfRYw1kTGbtYObe","type":"Entry","createdAt":"2019-10-31T14:47:20.578Z","updatedAt":"2019-10-31T14:47:20.578Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Lessons_As"},"description":{"en-US":"As a young management consultant to retailers in the late 80’s, one of my first engagements was helping a large women’s apparel chain conceive, develop and implement a merchandise testing program. The basic idea related to an old rule in fashion retail: 20% of items are huge winners, 20% are huge losers, and the rest are well, average. Identifying both winners and losers with a small initial investment had huge potential benefits. At the core of the test program was an effort to understand the demographics, psychographics, geography and volumetrics of the stores and the creation of “clusters” that allowed merchants to look at manageable and distinct subsets of the chain. At the time, this was cutting edge stuff, and really paved the way not just for testing, but for localized assortments, at least at the cluster level. Since then, technology has provided more data, and the grocery industry has taken the lead on localized merchandising.  But it remains an imperfect science. This week, RetailWire published an excerpt of an excellent article from Bill Emerson of Emerson Advisors entitled *What Localization Means*. Emerson’s article describes in some detail what it might take to get to the next level of localization in retail. The many detailed responses in RetailWire’s BrainTrust forum are an indicator of how hot a topic localization remains in retail. For me it was a trip to the past, as well as a link to my current passion for the DOOH space.\\n\\nEmerson asserts that localization recognizes that customer preferences vary by markets and locations, and that retailers can gain incremental margin and loyalty by catering to those differences in preferences. Makes perfect sense. The article goes on to describe the various structural roadblocks in most retail organizations to getting localization right. Much of that seems applicable to digital signage.  In fact, when retailers get localized merchandise assortments right, they can turbocharge the impact with localized messaging on their digital signage network. So it would make sense that marketers should learn from the pain endured by their merchandising peers as they strive to optimize localized digital signage content.\\n\\nHere are some of the lessons learned, borrowing from Emerson’s key points:\\n\\n1. __“… only a percentage of the assortment needs to be localized”:__ Localized merchandise exists within a framework of a chainwide assortment.  To be effective (and both manageable and profitable), the local elements do not need to overwhelm. They only need to impress the customer and address their special preferences. So it is with digital signage. While networked displays and most software solutions provide the ability to localize playlists down to the location/display level, the ability to execute on localization is high. However, the becoming completely and uniquely local may not be necessary or practical. It seems to make sense that there  is a point of diminishing return on the investment of time and resources to localize content. There must be enough to engage and inform customers, but not so much to drive operational costs off the charts.\\n2. __Localization is a big task:__ For network operators to create effective localized presentations and to work co-operatively with retail partners, it is necessary to recognize that the traffic function within a network can not be an underfunded afterthought. On the contrary, for a network to differentiate itself based on localization, resources need to be redirected toward content and traffic management.\\n3. __It is either strategic, or not:__ Given the costs associated with localization, an investment in the effort is required. There will be higher costs for content and content management, and low end or homegrown software may make it hard to carry off. As Emerson notes with regard to localized merchandising, it is better not to start at all unless management “has the long term commitment and endurance to see this through”. So true about so many things, isn’t it?\\n4. __Integration:__ In the retail environment, having the ability to understand how the merchandise is localized is on the critical path to properly localizing the messaging on the digital signage network. In non-retail environments, identifying external systems and feeds that can enhance the viewer experience will be equally important to the effort. In fact, this may be the final hurdle for most digital signage networks in terms of becoming fixtures in all environments, but especially in retail.\\n\\nDigital signage networks have long had the ability to target content to specific locations or screens. Generally, that ability has been used to accommodate advertisers. Localization utilizes many of the same functions, but exists primarily to engage viewers by recognizing differences in their preferences. As network operators look to enhance their value proposition to advertisers, they would be well served to enhance their engagement with the viewers that advertisers covet. There are lessons to be learned from decades of localized merchandising efforts at retail. Look for resources to begin to shift toward content management and traffic functions as networks recognize the value of localization done right.\\n\\nBy Ken Goldberg|June 8th, 2010|Digital Media Technology, Digital Media Trends, Digital Signage, Digital Signage Industry, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6MkRqrvjjrXyFFtUCVYbSo","type":"Entry","createdAt":"2019-10-31T14:21:40.008Z","updatedAt":"2019-10-31T14:21:40.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Kicking_Every"},"description":{"en-US":"Every year, I like to use the start of the NFL football season to kick off the digital signage prediction season. Peering into the future is a tricky business. Like the political polls that are published ad *nauseum*, they reflect a snapshot of sentiment at a particular point in time. It is a hit-or-miss business that is really more food for thought and fodder for discussion than anything else. If I thought I had any special gifts, I’d either move to Vegas or bend spoons with my mind on late night television. But this is a fun exercise for me, as I hope it is for you.\\n\\nLooking back, last year’s predictions actually worked out pretty well. Here is my assessment of the seven points:\\n\\n*Direct hits:* Industry association confusion will continue… The movement of people will accelerate… Mobile will matter more, but networks will struggle with the best ways to use it.\\n\\n*Partial hits:* Network consolidation continues, while new launches are corporately-focused… Agencies will engage and clarify the ad sales environment… DOOH shows true signs of maturity.\\n\\n*Miss:* Attrition rears its ugly head in the solution space.\\n\\nNot bad overall, but maybe I didn’t push the envelope enough. Here is a touchdown and and extra point worth of prognostications for the coming year:\\n\\n__*Dramatic changes in the playing field*__\\n\\nOver the course of the next twelve months, expect both the unexpected and the long overdue. At long last, the overcrowded software space will be boiled down through market forces, mergers and acquisitions and flight to niches. Display vendor efforts to be in the software business will prove to be costly diversions, and will be curtailed in favor of closer relationships with solution providers. Eyebrows will be raised by strange bedfellows on the M&A side and surprise failures.  As larger, well capitalized entities emerge to form a clear top tier, survivors will work hard to establish niches in which they can prosper. There will be changes on the network side as well. Here, it will be more along the lines of management changes, rationalization of network properties, and the emergence of managed services operators. And don’t bet against a realignment of the digital signage conference space. The current schedule, cadence and politics are unsustainable. That is not a secret. Change is inevitable: embrace it. I’m not sure if an industry can experience a renaissance while there is still an argument over whether it is actually an industry (it is), but 2012 may well be the start of a new era in DOOH.\\n\\n*__Ad dollars flow, but retail networks focus on branding and experience__*\\n\\nAd dollars will flow into DOOH networks as never before. The clear engagement of agencies, the emergence and evolution of buying platforms, the continuing quest for measurement standards and closely held but positive results of campaigns will all contribute to legitimizing the channel. At the same time, retailers will begin to understand that digital signage can provide ROI without significant (and in some cases, any) ad revenue. Engaging content that builds brand, enhances the shopping experience and syncs with online and physical marketing strategies will win attention and awards. Ironically, the success of this approach will make the in-store networks even more appealing to advertisers over time.\\n\\n*__Mobile strategies coalesce around the practical__*\\n\\nConvergence has achieved near-buzzword status in DOOH, and now it is joined by mobile, having been the topic of endless blog posts and mantra-like tweets. No one doubts the value and power of those smartphones in so many pockets. No one ignores the flow of venture capital to half-baked mobile concepts. I am openly a huge fan of NFC, but next year will not be the year of NFC. I think it will be the year that simpler, more pervasive mobile technologies find their way into more digital signage content. Technologies like Twitter streams, QR codes, SMS and to a lesser extent, Bluetooth will see much more exposure. Other techniques that leverage widely distributed features on smartphones may as well. NFC will have it’s day, and it will be an enduring technology. But it isn’t NFC’s day yet for a variety of reasons.\\n\\n__*Camera-based measurement will meet resistance*__\\n\\nThe clamor for better audience metrics drove the investment in camera-based solutions to deliver exactly that. Despite some highly visible and costly marketing of these solutions, I have not detected a clear and consistent demand from advertisers and agencies that such techniques be used, even as overall dollar spend has increased. Without that demand, networks will be loathe to invest. I think there are a few reasons. The cam-based solutions require an expensive retrofit of already deployed networks; some require more powerful and expensive media players in an era where player costs are being driven downward; privacy concerns are not going away, and will soon become visible at the Federal level in the U.S.; and finally, advertisers are finding ways to measure results as an alternative to measuring audience. There goes another cocktail reception invite.\\n\\n__*Endpoints take on a varied look*__\\n\\nIf you want to bet on what is hot, the fastest growing segment of digital signage will encompass endpoints that veer from the traditional hang-and-bang network model. Look for increased interest in small displays; multi-screen matrices; shaped displays and configurations; screens on glass, film and floors; screens riding piggyback on kiosks and vending machines; screens on tablets; Outdoor screens and billboards; and large format LEDs. All of these will extend the reach of DOOH for the good. To be sure, traditional displays in the 32″ to 50″ sweet spot are not going away, and will continue their strong growth. But we will witness a more strategic matching of objective and content to available display technologies. Multi-display network locations will see a mixing of screen formats and types as never before.\\n\\n__*The cloud becomes understood for what it is… and what it isn’t*__\\n\\nLike convergence, the cloud has been bandied about with disregard for its actual meaning and relevance. In fact, the cloud refers to infrastructure, and not function. The ability to stand up virtual servers with elastic capacity on an as-needed basis is powerful indeed. So is the ability to deploy quickly with minimal capital investment. Look for DOOH providers to use the cloud not to create new function, but to create a new way to offer, deploy and charge for software and services. Those who get it right may change the way networks buy and utilize software. At the same time, look for cloud-based advertising solutions to increase efficiencies in that part of the ecosystem. Near real time, targeted, streaming content for networks equipped to receive it: coming to you soon, courtesy of the cloud.\\n\\n__*Institutional capital remains on the sidelines, waiting for the smoke to clear*__\\n\\nMost of the VC and PE capital deployed in the DOOH space in the past year has been either follow-on activity or portfolio shuffling and risk mitigation related to existing investments. The biggest capital investment on a network launch may have come from a solution provider! In the coming year, new capital will be more likely to come from corporate entities than traditional institutional investors. The corporate investors may have more insight into the space and the various players, as well as the motivation to get in at recessionary prices. The institutional folks, who are definitely making their usual calls and ramping up their understanding of the space, seem content to pay up later — once winners and losers are more evident. Any new businesses they do fund are more likely to be hybrid players in the DOOH ecosystem rather than pure play solutions or networks. If there is an indicator for this prediction in combination with the first prediction above, it would be the clear shift in the activity ratio of investment bankers to institutional investors in favor of the former.\\n\\nWell, that’s seven to kickoff the 2012 prediction season. Without doubt, I missed some easy ones. Feel free to sound off or toss out your own predictions in the comment section. Will it be an interesting year?\\n\\nBy Ken Goldberg|September 20th, 2011|Capital, Digital Media Technology, Digital Media Trends, Digital Signage, Digital Signage Industry, Mobile Applications, OOH Advertising|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2f236ruEz8779ef6t7ZEfi","type":"Entry","createdAt":"2019-10-31T13:52:46.106Z","updatedAt":"2019-10-31T13:52:46.106Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Jump_It"},"description":{"en-US":"It is that time of year once again. With Labor Day behind us, the fourth quarter of the calendar stares us in the face. This week, Fantasy Football the National Football League kicks off its 2012 season, which means that it is time gaze into the tea leaves and produce seven digital signage industry predictions for the coming year. I choose to trot out my predictions early because no one wants to read *another* prediction post in December. There is also the theory that I have a pathological need to be first, the blogging equivalent of driving a Corvette through a tunnel. Choose whichever argument fits your perception, and let’s get started by reviewing last year’s predictions.\\n\\n- *Dramatic changes in the playing field:* Partial hit. While there has been some consolidation, mostly on the network side, 2012 did not bring dramatic change. I did score on the display vendor software piece, though.\\n- *Ad dollars flow, but retail networks focus on branding and experience:* Not so much on the ad dollars unfortunately, but the retail piece was dead on.\\n- *Mobile strategies coalesce around the practical:* Score!\\n- *Camera-based measurement will meet resistance:* Score! I don’t even hear anyone talking about it.\\n- *Endpoints take on a varied look:* I’ll rate this one as a partial hit. Certainly more interest in non-traditional displays, but the small screen avalanche has not yet started. It will.\\n- *The cloud becomes understood for what it is… and what it isn’t:* Partial hit. I think people now understand that cloud means infrastructure, not function. New, cloud-fueled business models have yet to emerge.\\n- *Institutional capital remains on the sidelines, waiting for the smoke to clear:* Half right. Little to no institutional action beyond portfolio shuffling and recaps. But corporate capital did not appear, either.\\n\\nOverall, a fairly solid scorecard, even if there was nothing truly bold on the list. Armed and forewarned with metrics produced without a camera, we will climb into a borrowed Vette and provide a touchdown and an extra point’s worth of predictions for the next twelve months.\\n\\n1. __A Fall event is cobbled together to become a permanent fixture in North America__\\n\\nThe digital signage universe descends upon Las Vegas each year in the February/March time frame for the Digital Signage Expo, now entering its second decade of growth. The opportunities for education, networking and lead generation are abundant and valuable, and a great way to kick off the year. It has always felt like there is room for something in the early Fall to cap off the calendar year, but it has not yet happened in a sustainable way. DSE’s Exponation wisely ditched a Fall expo in favor of two smaller, sponsored Forums and local huddles. The Fall version of CETW, the flagship show for the DSA, has found its identity and market in its own roots as more of an interactive and kiosk-focused conference than a digital signage event. But now something organic and digital signage-centric has happened in mid-October. A confluence of no less than twelve events are scheduled to occur in a single week in New York. There is something for everyone associated with digital signage, from investors to network operators to vendors and advertisers. Without doubt there are going to be hundreds of industry players in Manhattan that week. With all the activity, there is an Olympic feel to the whole thing: distinct events with varied appeal and several venues. I believe that people are starting to put this week on their calendar every year. What is needed to make this something special and sustainable is an Organizing Committee that helps with logistics, conflict resolution and marketing. Pulling an event together without having a central venue is not easy, but I think it will happen. Since the last Olympic games were held in London, perhaps it will take a Brit to pull it off. Is Sebastian Coe busy?\\n\\n__2. No Pi in the Sky__\\n\\nWhile the worthy and wholly non-commercial development of the Raspberry Pi has been an interesting story to follow for a year or so, its initial release is not going to change the digital signage playing field. Players will indeed continue to evolve with smaller form, lower prices and more power, driven more by Moore’s Law than by the wishful thinking of tinkerers. The higher end of the market is calling for more function, more integration and more processor-intensive features that will require robust players. ARM-based players running some version of Linux will have an impact for specific use cases, and it will take all of the next year to develop both commercially acceptable players and the attendant use cases. Just don’t expect them to be Raspberry Pis priced at $25 when they appear. That raspberry flavor is not always what you think it is.\\n\\n__3. Streaming is not dreaming__\\n\\nIn the world of content, 2013 may be the year in which streaming content makes its way into the mainstream (sorry) of available tools for network operators. No, it is not yet time to predict streaming as the primary delivery mode for content (sorry Cisco), but rather live content, streamed, as a content option within a typical playlist. In the world of corporate communications, think about live sessions from the office of the CEO. In commercial digital signage networks, think about live news feeds keyed to a location or region. In retail, think about live trunk shows, celebrity events and product introductions. The possibilities are endless even if some hurdles to making it happen exist. Many new and engaging ideas can be accommodated by a live stream. Managing the start and end of a live stream within a scheduled playlist will be a challenge to overcome. But the options for streaming are starting to emerge, and used correctly can be valuable and compelling. And guess what?  If you have the infrastructure for streaming, you can push the stream to those smartphones in the consumers’ pockets, not just to the big screen. Look for some examples to appear next year.\\n\\n__4. Big deals define the landscape.__\\n\\nThe next year will be one of seismic new network deals being closed. Most will be corporate-driven, some will not. Importantly, the outcome of the various processes around these deals will change the landscape in a permanent way, both in how the game itself is played as well as who plays it. The way that digital signage is sold is going to change, because the old way is simply not how customers want to buy it. And once again, market forces and increased educational efforts will narrow the field for each pursuit, whether based on niche specialties, track record, feature/function/architecture, or all of the above. I am conscious of a habit I have of using the word *interesting* too often. But this is going to be *interesting*, and it segues nicely into part of the next prediction.\\n\\n__5. Consolidation? It depends.__\\n\\nHere’s how it works: networks consolidate and vendors shrink. That is because it is easier to rationalize assets and resources on the network side than it is to do the same thing with divergent technology stacks and development organizations. With the exception of bottom feeders, no one has really wanted to invest the time, money and brain damage to consolidate software. Perhaps someone will try it, attempting to leverage customer bases, geography and/or distribution channels. But that is costly and risky business if done on a large scale. Customers will tend to get concerned. On that basis, I don’t think you will see vendor consolidation. Instead you may see shrinkage. Not the George Costanza kind, but the natural forces of an over-saturated market in play. Some vertical expansion is also possible, but beware contrived verticalization… we’ve already seen what that has rendered: not much beyond smoke and (quite literally) mirrors. Networks will continue to be the consolidation play.\\n\\nhttp://www.youtube.com/watch?v=1cUNNKzj_Nc\\n\\n__6. Advertising: Something has to give__\\nSpending on ad-supported networks has been spotty this year, certainly impacted by the global economic mess. There have been apparent failures and there have been some nice success stories. In the great middle, there are reports of some networks dropping their proverbial pants on pricing to attract advertisers. The result is analogous to George’s experience in the video above. It is tactic that you can’t take back. Agencies smell fear, and will generally prefer to flee to better properties than to get a bargain. While there may be slight downward pressure on rates, savvy networks will counter with targeted buys, legitimate measurement and local sales efforts which can garner higher rates. One disturbing challenge is the lack of momentum of the DSP and ad buying platform part of the ecosystem. We lost a couple of players in the past year, others are struggling, and one new entrant doesn’t seem to realize that this is not an online business. Something has to give on the technology side of advertising. Who it is and what it will be is unclear, but there is a plum to be pulled from this pie.\\n\\n__7. Big money? It is waiting outside the exit.__\\n\\nLike many others, I have anticipated the arrival of big institutional and corporate money for some time now. I thought the corporate money would arrive last year, and I whiffed on that one. It seems to me that the corporations and institutions are actually connected. Here’s how. The first wave of institutional money came into the space in the first few years of the new century. A second wave followed the insane cash-outs on PRN and SignStorey in a typical “me too” reaction. Both of the takers on the two big exits were corporate buyers (Thomson and CBS, respectively) snapping up network-related properties. Cisco jumped in around the same time by snapping up a technology startup (Tivella). Since then, there have been few exits of note. I think the next wave of institutional money will not come until there are some new exits, especially on the technology side. There are in fact several VC-backed tech companies out there with antsy investors looking for an exit. The likely buyers, if they appear, will again be corporations. Until the institutions see new exits and can calculate expected ROI on new deals with some confidence, they are going to hold on to their chips. Since I don’t see huge exits in the offing on either end of the ecosystem, I am going to modify last year’s prediction a bit. Expect no major institutional action for the tech companies until the smoke clears after a busy 2013, followed by some big bets being placed. Look for a couple of exits (to corporate buyers) on the network side in the coming year.\\n\\nThat’s seven to ponder. Let me know your thoughts in the comment section. We can have fun reviewing it all next year. Until then, I’ll have to return the keys to that Corvette. If I smoked, I’d have a cigarette.\\n\\nBy Ken Goldberg|September 4th, 2012|Capital, Content, Digital Media Technology, Digital Media Trends, Digital Signage, Digital Signage Industry, OOH Advertising, Retail|6 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4V1B2z3JfXaTBZieFnrIlF","type":"Entry","createdAt":"2019-10-30T20:29:06.426Z","updatedAt":"2019-10-30T20:29:06.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Goodpeople_Note"},"description":{"en-US":"*Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? Widespread reaction to DSA’s changes was that DSF had “won”. But I do not see it as a victory for DSF, or even as an opportunity to gloat. Instead, I view it as the clearing of an obstacle to DSF’s singular goal of advancing this industry, and as a reminder that focus and passion resonate. I expressed that in an email to the DSF Board members last week. *\\n\\n*Replacing my Chairman’s hat with my industry observer hat, I think it is important to try to surmise, if not understand how this all came about. I write about the industry, so this turn of events deserves a post.*\\n\\nLast week began with a warning of changes at the Digital Screenmedia Association (nee Digital Signage Association, prior to absorbing the Self Service Kiosk Association). That warning came from Paul Flanigan, when the rumor of his departure as DSA’s Executive Director became reality. Paul wrote, “In the coming days and weeks, the DSA will change.” Of course, he knew what was imminent, but perhaps we all should have been able to read the tea leaves. We should have seen it coming because the DSA, in all of its iterations, existed primarily to further the core business of its creator, Networld Media Group. Any good work done by DSA’s volunteers, members and staff were incidental to the objective of promoting Networld’s media businesses. The changes are a clear sign that the ground appears more fertile elsewhere, and that Networld plans to till a new plantation. Face it folks, Digital Signage just got written off like an ugly bonnet after Derby Day in Louisville.\\n\\nThe decision for DSA to become the unpronounceable and stillborn ICXA was foretold by two events. The first was in November 2013, when Networld simultaneously named David Drain as SVP of its Events business and hired Paul Flanigan as Executive Director of the DSA. Drain had served as Executive Director of the SSKA and then the DSA since 2006. David is a very good and very capable person, who no doubt leaped at the chance to take on his current job, leaving behind the somewhat besieged DSA and its 36-member Advisory Board. That Networld would move him into the Events side of the business was both a promotion for David and a signal that they wanted to invest in Events, a reasonable business decision. The hiring of the experienced, articulate and passionate Paul Flanigan to head up DSA was a bit of a surprise in that Paul is a digital signage industry insider, not an association professional by trade. He was immediately tasked with “expanding (DSA’s) influence in the digital omnichannel industry”. Sadly, that phrase summarizes DSA’s never ending omni-identity crisis, since a Google search of same returns only the press release in which that hackneyed and faux wording is used.  Nevertheless, Paul took on the role and its tasks with vigor: traveling worldwide, speaking frequently and reaching out to DSA’s members to try to understand not just what DSA was, but what its members needed it to be. It is a safe bet that no one begged for more emphasis on the non-existent digital omnichannel industry. I can report that Paul’s efforts included reaching out to the Digital Signage Federation to discuss the creation of a unified industry body. Those sincere efforts were not met with enthusiasm by the overlords at Networld. Paul also expressed interest in joint efforts on matters of critical interest to the digital signage trade. That idea was also scotched when it came time to write a check. (More on that at a later date.) It became clear that he was fighting an uphill battle on multiple fronts.\\n\\nAs all of that was taking place, in December, 2014, JD Events announced the termination of its Customer Engagement World trade show. CEW, formerly KioskCom and The Digital Signage Show, became the official trade show of DSA in 2011, a year after representatives of DSA’s Executive Committee failed to strong arm Exponation, the owners of the Digital Signage Expo. That in turn begat the DSF. CEW’s omni-ambitions mirrored DSA in its attempt to bring disparate businesses together as an interest group, rather than an industry. The results were not good. Not at all coincidentally, two weeks prior to the announcement of CEW’s demise, Networld announced its inaugural ICX Summit would be held in June, 2015. The new summit would be run by, you guessed it, David Drain. In typical Networld fashion, a new business must be propped up by a sham association. Conveniently, the DSA immediately found itself too constrained by digital signage, interactive kiosks and mobile. It renamed itself ICXA, and focused itself on “CRM, POS, digital display, self-service, e- and m-commerce, mobile payment, and much more”.  Perhaps focus was the wrong word choice. Steve Gurley, once a proud DSA member and supporter, put it brilliantly in a comment on Sixteen:Nine, also echoed on DailyDOOH: *“The DSA’s problem can be summarized in one statement: “They’re trying to boil the ocean.” In essence, their mandate is so broad that they are of little use to anyone.”* It should not be lost on anyone that ICXA’s own description of its areas of omni-interest does not include digital signage, only digital displays.\\n\\nApparently, Networld never cared much about the digital signage industry beyond its potential to offer a base of advertisers and buyers of hyperlinks on the Digital Signage Today site; as buyers of pay-to-play compendiums of pseudo-research; and as dues paying rubes in the DSA itself. The DSA’s members, advisors and board members, however pure their intent and worthwhile their work may have been, were pawns to be sacrificed to advance the queen’s plans. The classic rock band Yes put it lyrically in the 1970’s:\\n\\n*” ‘Cause it’s time, it’s time in time with your time\\nand its news is captured\\nfor the queen to use!\\nMove me on to any black square\\nUse me anytime you want\\nJust remember that the goal\\nIs for us all to capture all we want”*\\n\\n\\nDSA’s members have been graciously grandfathered in to the nascent ICXA, roughly the equivalent of being offered a used Derby Day bonnet for free. Some will no doubt stay on to boil the ocean and commiserate with their peers from CRM and POS companies. Some, who were given free memberships in an effort to prop up numbers, may not even be aware that they are part of DSA/ICXA. Still others will nod their heads at Steve Gurley’s concise analysis, dismayed by the change. They are all good people, influenced and arguably duped by an entity with an agenda separate from and less pure than their own.\\n\\nI think the ICX Summit may have merit as an event, and I am sure David will do an excellent job of organizing it. However, to think that it has enough gravitas to spawn an industry association where no industry exists is an epic reach. You would think that they might have learned about dilution of purpose from the SSKA-DSA experience. The truth is that they did, as long as you understand that the real purpose was never diluted.\\n\\n*And so here we are, a week away from DSE, the largest trade show dedicated to digital signage. A time and place where an industry comes together, at a point in time when we should. See you there.*\\n\\nBy Ken Goldberg|March 2nd, 2015|Digital Signage, Digital Signage Industry|0 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5rkfuB42vy2D1hMW1Enxmf"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ySGwPEqecRVHA58dxURGf","type":"Entry","createdAt":"2019-10-30T20:14:25.220Z","updatedAt":"2019-10-30T20:14:25.220Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Marketing_Headline"},"description":{"en-US":"The headline of a recent posting on Sixteen:Nine caught my eye, as well it might: “Retail Geek” Goldberg Leaves MTI; Pondering Next Moves. You know how it goes, you tend to notice your own name in a crowd.  The article was about industry veteran Jason Goldberg (no relation) who speculated that while usage of video in retail venues is certainly going to explode, it may not be “the expensive hardware and software solutions we see much of the industry focusing on at the moment”.  Jason thinks we will see a lot more $50 and $100 frame-like devices.  He is also firmly in the camp that believes people will have their heads down looking at their smartphones anyway.  I made a mid-afternoon trip to the nearby Walgreens pharmacy late last week after reading the article.  I had a prescription to fill, so there was a bit of time to kill as well.  I wandered through the aisles, stopping to pick up some Advil and some dish soap for our office kitchen.  As I walked I found three instances of what some people might call digital signage.  Jason might call it video.  I am going to call it in-store media. Here was the first, an end cap display for Fast Flats from Dr. Scholl’s.\\n\\nIt looked to be a 7″ screen playing a 15 second loop off of flash memory.  The tinny sound seemed to be motion-activated (not confirmed), so that was a relief.\\n\\nSell-through on the display looked to be in the 30% range, which of course is meaningless unless you know when it was last stocked-up. Compelling use of digital media? Not so sure. Effective?  You’ll have to ask Dr. Scholl’s and Walgreens. But I do know who paid for it, and I bet you do, too.\\n\\nMoving along, I saw that old favorite, the combination tube TV and DVD player.  What it was promoting was a big endcap of squirty all-purpose cleaning something or other.  As you can see, either they just restocked it, or the content was not what the experts call a “traffic stopper”. (Note: I returned 3 days later, it was still fully stocked.)  Both the product and the media looked retro to me.\\n\\nFinally, strategically placed near the aisles that moms frequent, was the Paper Jamz display, with a tiny screen imploring Junior to beg mom for a stringless, electronic guitar ($24.99) to “jam” on.  I always favored air guitars myself.  Looked to me like a few kids were able to move mom to action.\\n\\nI am not sure how to make sense of all of this.  It seems clear that Walgreens’ current strategy is to allow vendor-paid video of any type into a promotional display.  No beef there: if it sells more stuff and they don’t have to pay, why should they care?  There is a caveat though, because in the end, the customer assigns the quality, convenience and image conveyed by the digital media to the store, as well as to the brand.  I am not writing to imply that these displays should have been 32″ LCDs with state of the art, networked media players, because that is not the case.  But it would make sense for retailers who decide not to deploy and program their own digital signage network to be mindful of what is finding its way into their stores.  The Fast Flats display seemed appropriate, at reasonable volume.  The Paper Jamz get-up was pretty much low budget visual noise, buried in a large display that actually screamed visual noise. Given the price point, it may have warranted a bigger investment in video, if only to show how it works.  The DVD-TV thing was, well, degrading to the store.  A decent poster featuring price and benefits would have looked much nicer.\\n\\nJason Goldberg’s vision of many small, cheap video displays seemed to come to life while I waited for my prescription.  I think that what I saw, though, was a hint at the future of vendor-paid in-store promotions, and not the future of in-store media itself.  Retailers will eventually set standards for size, quality and volume of screens, and learn to match video presentations with the revenue potential of the promotion.  In some cases, it will look like the Fast Flats display.  In others, you may see larger screens and more highly produced media. The folks responsible for visual merchandising won’t let it get too far out of hand.  Even as video finds its way into promotional displays, you will likely see larger format displays in key traffic and dwell points around the store, selling the most important item of all: the store brand.  And while those displays may be vendor-sponsored, they won’t be vendor-generated.  Like the merchandise mix, you will see a marketing mix, and the retailers will manage it carefully.\\n\\nBy Ken Goldberg|August 5th, 2010|Digital Media Trends, Digital Signage, Retail|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZHpWW1oqVIJR7SIra8aRZ","type":"Entry","createdAt":"2019-10-30T15:03:28.337Z","updatedAt":"2019-10-30T15:03:28.337Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Integrators_Note"},"description":{"en-US":"*Note: This post originally appeared as an online article at Commercial Integrator on July 30, 2014. It was written to address on of the roundtable topics scheduled for DSEOne, “Reducing Total Cost of Operations”.*\\n\\nAn important precursor to a discussion of reducing the total cost of operations in a digital signage network is a semantic resolution of what we are discussing. The cost of operations should not be confused with the commonly used metric, *total cost of ownership* (TCO), even though it is an important part of the TCO calculation. It should also not be confused with the other key element of TCO, *cost of acquisition*, even though many people, especially those in sales, make that leap instinctively. Total cost of operations begins after any necessary capital investments are made to acquire the goods and services needed to launch or expand a network.\\n\\nSystems integrators can deliver the most value to their customers by going beyond typical launch tasks: procurement, integration and deployment. Actively engaging with the customer to help them understand the dynamics of acquisition cost and cost of operations as drivers of TCO makes the systems integrator a partner, rather than a vendor. The advantages of a partner relationship are well appreciated by those of us who have experienced the alternative. Taking the time to truly understand the customer’s network objectives, strategies and capabilities allows the integrator to guide the customer to optimal decisions on acquisition of equipment, software and services. That does not necessarily mean the lowest cost of acquisition, because integrating the *right* pieces to enable a lower cost of ongoing operations can have greater TCO impact that a marginally lower cost of acquisition.\\n\\nUnderstanding some of the larger “buckets” of operational costs is useful and can also help provide the framework for making the right capital investments. Here are a few of the important post-deployment cost drivers:\\n\\n__*Content Management*__\\n\\nAll of the tasks associated with development and acquisition of content, programming, management of content assets, scheduling and monitoring the network drive operational costs. In short, content management is people and process oriented, and greatly impacted by tools and services that support both. An integrator who develops a shared understanding of the customer’s content and network strategy can help develop the processes and identify the tools that optimize employee utilization and workflow. Automated procedures, streamlined interfaces and powerful tools associated with projected tasks can reduce the headcount required for this critical set of responsibilities, with a dramatic impact on total cost of operations.\\n\\n__*Ongoing Software Costs*__\\n\\nThe most common operational cost associated with software relates to subscription fees for software-as-a-Service (SaaS) platforms, the most common delivery method in the industry today. SaaS deployments can certainly reduce acquisition costs, as there are typically no purchase or deployment costs. However, understanding how vendors charge for their service can mitigate ongoing operational costs. For example, many modern media players can support two separate outputs. Certain vendors charge by screen (output), while others charge by connection (player). If your customer can utilize dual output players smartly and pay SaaS fees by the player, the ongoing software costs can be as much as 50% lower than a deployment of all-in-one (system on chip, or SoC) displays or other architectures that by definition charge by the screen for SaaS. The operational savings can greatly outweigh any reduced capital expenditure in the calculation of TCO.\\n\\nCustomers with larger networks (greater than 1,000 end points) and sophisticated IT capabilities may realize significant operational cost savings by considering an enterprise software licensing arrangement. In an enterprise license, blocks of seats are licensed for an upfront capital investment, and the ongoing operational cost is related to maintenance fees that are typically a fraction of SaaS fees, plus the IT costs of maintaining servers and a content distribution capability. It is wise to bring enterprise licensing into the discussion with large clients, and to understand options for that type of arrangement available in the marketplace.\\n\\n__*Field Service*__\\n\\nBecause digital signage involves electronics, occasional failures in the field will be a fact of life. Cheap devices tend to skimp on parts that fail most often, such as power supplies, so beware! While warranties will cover most equipment failures in the first one to three years, network downtime, truck rolls and depot stock can drive operational costs up. In situations where uptime is mission critical (for example, digital menu boards), redundancy and failover strategies are as essential as warranties. It may be important to consider the use of multi-output players and to weigh the external media player against SoC options for mission critical applications. To keep truck rolls and tech time to a minimum, aim for high reliability, clever failover strategies and consider upgraded warranties in the acquisition process.\\n\\n__*Upgrades*__\\n\\nYou can bet that two years into a new network, network owners will have developed new requirements that may demand more firepower than was designed into the initial equipment purchases. At a minimum, you should ensure that the software vendor could provide software upgrades and patches over the network. Hardware upgrades require more forethought. Displays tend to have a longer useful life than media players, so once again, the lure of the SoC sales pitch comes at a cost: getting that extra firepower requires an entirely new unit, including the display. If your customer can foresee expanding requirements, it may be useful to have a separate media player or an OPS-based player-display set-up to ensure a simple upgrade path.\\n\\nIn a digital signage network, total cost of operation is separate from the capital investments made at launch, yet is closely tied to those up-front decisions. Together they form the basis for total cost of ownership. Savvy integrators will partner with customers at the outset to help optimize both at the start and on an ongoing basis.\\n\\nBy Ken Goldberg|August 4th, 2014|Capital, Digital Media Technology, Digital Signage Industry, TCO|Comments Off"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eeVqhEvl3pKAdgPgd8A5y","type":"Entry","createdAt":"2019-10-30T14:52:04.695Z","updatedAt":"2019-10-30T14:52:04.695Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Ican_Mylast"},"description":{"en-US":"My last post questioned the logic and motives of Intel’s decision to come to market with their own digital signage platform (referred to by everyone but me as a CMS). I hope a disclosure is not required here, but Real Digital Media has been in that business, optimizing solutions on Intel x86 platforms, for many years. I am biased, but realistic. Intel can and will do whatever it wants, and has enough money to burn on whatever it chooses to. Having audited the well-hyped webinar that made Intel an official competitor while still being a supplier, any confusion that I may have had about strategy or intent is removed. Well, not really. But I can see clearly now that this move does not make them savants. It just makes them the latest giant company to get it wrong. Here are the highlights as I perceive and recall them:\\n\\n- __They did this because customers begged them to:__ Really. They said that.\\n- __They are trying to solve the “omnichannel challenge”:__ There was some garbled logic around a slide about e-commerce and store-based retail, web and mobile. There are certainly *data-related* challenges there, but the truth is that *content* is not fungible seamlessly across all of those platforms due to screen sizes, resolutions and formats. It is not clear how a digital signage platform brings order to either the data or the cross-platform content problems. When asked if their solution to the omnichannel challenge included support for mobile campaigns, the answer (sans spin) was “No, maybe in the future”. There was clear recognition that mobile is a mega-trend, along with social media, big data and analytics, however. At least they didn’t mention the cloud.\\n- __There are five compelling reasons to choose Intel’s RCM:__ The problem here is that two of them relate to chip-based or existing features (AMT and AIMSuite) that predate RCM and can be acquired on their own, and the others include the ability to create campaigns and move data securely. Heady stuff.\\n- __They are still working on the spin:__ When asked directly if Intel is now competing with other digital signage software providers, the answer (paraphrased) was, “No…Yes… but we will continue to work with other vendors to make their solutions work best on Intel architecture.” Perhaps schizophrenia is the new normal.\\n- __This will become the unifying standard for the industry:__ Why? Well, because Intel says so. The problem is that they are positing a standard based on high end chip sets and Windows. In case you were just released from solitary confinement, the industry is running full speed toward low cost, fanless media players and Linux for the most pervasive use cases. No matter how many talking heads and journalists are compromised by money, no matter how many drinks are poured, a Wintel standard for digital signage is pure fantasy.\\n- __The focus, like the name, is about Retail:__ Rather than focusing their efforts on *applications* of their high performance core products, they have chosen to focus on a vertical… a vertical that has been slow to embrace digital signage with their own money, and one that is famous for being, well, parsimonious. You had better solve some problems nobody else can solve if you are charging premiums for the chips and OS before anything actually happens! The one concrete ROI opportunity mentioned related to management of non-performing retail inventory. Agreed, this is a retail-specific opportunity. No details on how the problem would be solved, or why RCM might solve it better than anyone else, however.\\n- __There is nothing new here:__ There was very, very little said about what makes RCM different or better than other solutions available in the marketplace. From what was said, it seems that this is me-too stuff at best, surrounded by standard slide decks that we all saw in 2008. There might have been more excitement on both sides of the webinar if the announcement was about managing video walls or doing something snazzy with content. But the die was cast with the tried-and-true first slide reminding us that digital signage can promote the right product, at the right time in the right place. Ironically, at first blush it appears that RCM is none of those things.\\n\\nI wish clarity of vision for everyone in the industry. That would be something that would spur real innovation. I’ll let Jimmy Cliff wrap it up.\\n\\nBy Ken Goldberg|June 20th, 2013|Content, Digital Media Technology, Digital Signage, Digital Signage Industry, Retail|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zLqGDmTl1DgSj5dDiXMZe","type":"Entry","createdAt":"2019-10-30T14:42:12.470Z","updatedAt":"2019-10-30T14:42:12.470Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_DOOH_Thechallenges"},"description":{"en-US":"The challenges that face digital signage run deep. Deeper than the struggle to even define itself semantically: digital signage, DOOH, and digital place-based remain ambiguous to outsiders. Deeper than the struggle to establish technical standards that make the Beta-VHS battle seem trivial. Deeper than the struggle to create and distribute engaging content widely. Deeper than the ongoing struggle to monetize on a grand scale by appeasing agencies and advertisers. The challenges are all of those and more. But let’s be brutally honest: the greatest struggle for digital signage is to be *relevant*. There has to be a way to catapult this industry from the fringes of media to the mainstream at every level.\\n\\nThe clues are everywhere, like dots waiting to be connected.\\n\\n- Twitter recently added its 500 millionth user. It was an engine of revolution in Egypt, and has scooped the traditional media many times since the Miracle on the Hudson was captured and tweeted by Janis Krums.\\n- Facebook has filed for an IPO that is expected to hit the market with a $100 billion enterprise valuation, just a tad more than $100 per user. Despite its flaws, it is the undisputed king of social media, and if someone ever calculated the bandwidth consumed by its users every day, it would be staggering.\\n- Smartphone penetration in the US has crossed the 50% threshold.\\n- Apple sold 18.7 million iPads in the fourth quarter of 2011, and the new iPad is breaking more records. These days, if an Apple product is found on a desktop, it is increasingly likely that is only there being recharged.\\n- Smart TVs and internet-connected game consoles, streaming boxes and other dedicated devices are fast making televisions yet another node on the internet.\\n- A Discovery Communications survey revealed that co-viewing, watching television while using an iPad, “*increases* many viewers’ connection to programs and advertisements.”\\n- GetGlue lets you check in to TV shows, movies and music to earn stickers and discounts. Viggle will reward you for checking in to TV shows from your smartphone. Watching a TV show while using a companion app on a second screen? Second Screen Networks syncs ads inside the companion app to those appearing on TV in real time. Bluefin Labs and trendrr are fast becoming the new age Neilsen and Arbitron by analyzing social media trends related to TV shows and ads. And the list goes on…\\n\\n*Social TV* is the concept that connects all of these dots, enabling consumers to engage with the entertainment and brands that they love; allowing television networks to build their franchise, and programs to amplify their buzz and engage with viewers even when the show is not airing; giving advertisers the opportunity to extend the traditional 30-second ad to something much more engaging, much more personal and far more valuable.\\n\\nAt the Social TV Summit in New York last year, co-host and media expert Jack Myers noted that “Social TV is not only a movement in the business, a trend in the business, but a *business in the business*: and a real revenue opportunity not only for the many emerging players, but for the established and legacy media companies.” He predicted a dramatic shift of marketing dollars over the course of this decade toward social marketing, about $30 billion of which would end up pegged for Social TV annually. Clearly, there is a vibrant and well-funded ecosystem establishing itself around the axis of television, mobile devices and social media. New value propositions pop up frequently as new players engage.\\n\\nToday, the newest value extension to Social TV is established: digital out-of-home.\\n\\nThe digital out of home (DOOH) industry as measured by the installed base of networked displays has been growing rapidly for the past ten years. The technologies enabling network owners to control huge networks of digital displays with pinpoint granularity have matured. However, the majority of ad-supported networks have failed to reach their goals with respect to ad revenue. Even the most successful networks are often saddled with unsold inventory. One of the speed bumps is that media buyers simply do not understand the space, as the metrics and behaviors are not the same as the familiar television world, even if the screens look similar. To them, the medium is irrelevant.\\n\\n*Irrelevant*. Is there a more humiliating word for an industry that touches hundreds of millions of people daily? I doubt it, and it seems likely to remain irrelevant until the metrics and behaviors of out-of-home become synchronized with those of television. And we are not talking about the metrics of traditional ratings and behaviors like time-shifting. We are talking about new metrics and new behaviors that are defining how we consume media and relate to that media and to each other.  Social TV.\\n\\nToday, out-of-home venues offer the current stakeholders in Social TV (the legacy networks, the brands and the Social TV startups) the opportunity to greatly enhance their reach and effectiveness. Imagine extending the reach of a TV program or ad campaign through the integration of social media tools and apps with networks of out of home screens, perhaps augmented by special benefits, offers or rewards to keep engagement high. Would a *Revenge* fan make his/her way to an out-of-home network venue to check in and thereby receive a preview or clue as to what Emily Thorne is up to next week? Would a brand want to reward consumers who like (in both the Webster and Facebook definitions of the word) their product online, on TV and in the store? Would a TV network want to engage in a second screen dialogue with viewers outside the home, to be continued on a second screen while the show airs (or vice versa)? If the answers are yes, then DOOH becomes immensely relevant when it joins the Social TV ecosystem.\\n\\nI seldom use this blog to tout Real Digital Media or to announce customer wins or strategies. But this is different. We are fully engaged with our partners at rVue and with others in the process of defining Social TV for the out of home industry and providing the products and services that will add a *third* screen to today’s two-screen Social TV ecosystem. Done well, the shift toward Social TV will change how DOOH networks drive revenue. It will change how loyalty programs are defined, executed and measured. It will change how content is distributed and how OOH networks operate. It will create a *“couch to cash register”* continuum for networks and brands to consider in their consumer campaigns. The renewed relevance of what we all work for is at stake, so it is worth talking about before the finished products are fully baked. To be sure, the message and concept will be co-opted by opportunists, but so be it. We are off and running. The dots have been connected. Let’s get busy on the transformation to relevance, the transformation to Social TV.\\n\\nBy Ken Goldberg|March 23rd, 2012|Content, Digital Media Trends, Digital Signage Industry, OOH Advertising, Retail, Social TV|5 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LopuYONaxItmx91n5cjkH","type":"Entry","createdAt":"2019-10-30T14:31:50.346Z","updatedAt":"2019-10-30T14:31:50.346Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_How_Acouple"},"description":{"en-US":"A couple of related posts caught my eye this week. Network operator Raji Kaira penned (I suppose no one really “pens” anymore, but it is still sounds good) a guest column on Sixteen:Nine lamenting the impact of dead screens on the perception of his agency friends. The ad buyers told him that seeing dead screens made them view digital signage in general as a risky buy, in that they can’t be sure that promises are kept. That’s a pretty serious issue, as Raji points out. Stephen Ghigliotty of ScreenVox took the conversation a bit further in a blog post entitled *“Compliance: The Cost of Doing DOOH Business”*. Stephen correctly pointed out the absolute necessity of knowing what media has actually played correctly, as well as a few hardware and software checklist items to be mindful of. Without doubt, if we as an industry want to get the full benefit of the increasing number of positive studies with respect to advertising effectiveness, then we have to minimize damage done by non-compliant networks and screens.\\n\\nHere’s the dirty little secret: No network of any scale will ever be 100% compliant, and that is not a black eye for digital signage. The endpoints in any Neilsen or Arbitron rating study of broadcast/cable TV are not 100% compliant, either, and this is a known fact. Many are on but unwatched, and many have the sound turned off,. That does not detract from the credibility of the ratings numbers, nor should it. It is accepted because it is *understood*. What we need is similar understanding.\\n\\nWe’ve posted before on compliance, but what I’d like to examine today is why screens become non-compliant, what reasonable expectations of overall compliance might be, and how networks can gain credibility by managing and positioning compliance.\\n\\nDelivering a piece of content to a screen at a given time requires many things to go right. There are many points of failure between the content distribution server and the display. Each of them can impact playback and compliance. Let’s list a few:\\n\\n1. *The internet:* The vast majority of digital signage networks are dependent upon the internet to receive content and playlists and to send player logs. An interruption of service could impact the timely, complete delivery of content to a player. A slow or intermittent connection could have an equally negative effect.\\n2. *The network and network connection:* The head end of a premises network usually consists of a modem and a router and/or switch of varying complexity. The connection to the media player is either wired or wireless. Proper configuration and operation of the modem and router are of course important and usually extremely reliable. In a wired ethernet connection, the physical connection can be inadvertently or intentionally (see #8 below) disconnected, causing an outage. In a wireless environment changes in the environment, including physical changes that impact radio signals and configuration and security changes, can impact connectivity and therefore compliant playout.\\n3. *The media player:* As Stephen’s post noted, the media player is the hub of all digital signage activity. It is a computer, an electronic device. It basically does what it is told, but there are many things that can cause a hiccup. Corrupted files or power spikes can cause glitches or reboots. Software errors can do the same. A well-designed player will recover gracefully from errors, and will have the ability to be managed remotely when technical intervention is required.\\n4. *The power supply:* Often overlooked, the actual flow of reliable, steady power is critical to the proper function of electronics, particularly media players. Players that are on the same circuit as walk-in coolers, air conditioners and ovens are subjected to frequent spikes that can degrade performance. Brown-outs, temporary outages and grid-related spikes can also damage players or force reboots. Not many owners want to step up to power conditioners or proper UPS devices, but they extend player life and minimize outages.\\n5. *The software:* Software is never completed. If you doubt this, think back on how many times your desktop apps, browser, operating system or smartphone has been updated in the past 3 months. Bugs and general anomalies can and will happen, despite best efforts. Most are easily fixed once identified. All of them can impact playout, of course. Properly testing your software of choice and understanding how your provider manages version control, patches and upgrades can help put your mind at ease.\\n6. *The video connection:* Simple, but important. The cable connection from the media player to the display is a potential point of failure. Yes, there are occasionally bad cables. More often there are improperly connected or disconnected cables. No signal, no picture.\\n7. *The display;* Displays are electronic devices, too. As such they are subject to all of the bad things that can happen to the player. They also get hot (as some players do), and improper ventilation may cause malfunction or failure if heat builds up beyond specified tolerance. Displays can also get reprogrammed to the wrong input by anyone with access to a remote or the screen control buttons.\\n8. *The people:* Lest we forget, people come in to play here. People deploy and connect the devices. People develop and launch the campaigns to the network. People may choose to manually change volume or turn screens off. People may pull a plug or a cable by mistake or intentionally. People may not care enough to report a problem. People are the hardest part of this chain to manage,  and unfortunately, I have yet to meet one with a handy RS-232 port.\\n\\nEven with all of these points of potential failure and non-compliance, technology exists that gives us the ability to both monitor and manage all aspects of performance. It also gives us the ability to understand whether a screen was functioning as desired when a piece of media was played out by the player. Properly specified and deployed components, good software and well-trained people provide for a network that can be expected to operate properly (i.e., be compliant) at a rate well above 95%. While all good operators strive for 100% compliance and are never happy with anything less, there are enough gremlins and gotchas out there to reasonably expect a certain number of non-compliant screens at any given point in time. Like the unwatched or muted TVs, the non-compliant screens are a fact of life. To be sure, causes must be identified and addressed, but the pursuit of perfection is likely to be recast as the pursuit of realistic optimization. Part of optimization is actually knowing what elements are sub-optimal.\\n\\nGiven all of that, savvy operators do not base their rates or performance metrics by extrapolating out a 100% compliant playout forecast. Instead they sell on a number that accounts for likely compliance. That way, if an anomaly occurs during a campaign, there can be enough slack and time to make good on the promise. Similarly, if everything works swimmingly, the advertiser will likely get more than they expected, which is good for business relationships.\\n\\nRaji is correct to raise the issue of the ripple effect of dead screens. Stephen is right to remind us that compliance is the price of poker in an ad-supported network. But the sooner we help our ad buying partners to understand that we are not any more perfectly compliant than a home viewer of broadcast TV; that we are on top of compliance monitoring; that we relentlessly optimize performance; and that we sell based upon an expected net compliance percentage, the sooner we will be seen less a “risky” and more as “reliable”.\\n\\nBy Ken Goldberg|August 26th, 2010|Digital Media Technology, Digital Signage Industry, OOH Advertising, Uncategorized|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2VfZqq8A2riSJbgju1AfX9","type":"Entry","createdAt":"2019-10-30T13:59:07.153Z","updatedAt":"2019-10-30T13:59:07.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Hammer_Foryears"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1RWjIGY1Hbk4C2ry6CZO7x"}}},"description":{"en-US":"For years, Near Field Communication (NFC) has been the domain of Android-based smartphones. Widely used in Europe and Asia, NFC had never truly broken through in North America, and particularly the US. Now with Apple’s announcement of the inclusion of NFC in both the iPhone 6 and the AppleWatch, NFC will suddenly be “discovered” by the legion of Apple loyalists, rendering it legitimate and relevant overnight. Wait until the ads with hip new music start this week. But it won’t be just Apple crowing about NFC-enabled mobile payments. They will have plenty of partners, including McDonald’s, who will begin accepting NFC payments on September 15th.  CVS and Walgreens, among others, are also reported to be gearing up for NFC.\\n\\nMany people were certain that NFC would appear in earlier iPhone releases, but Apple has the luxury of moving slowly, and the marketing clout to convince people that an extra row of icons on the iPhone 5 home screen constituted innovation. If nothing else, Apple carefully considers every major move it makes, and the long-awaited addition of NFC is no exception.  It was never going to be sufficient for Apple to market “tap to share” or any simplistic application of NFC technology. Instead, they took years to develop a strategy, knowing they would have one chance to get it right, and more importantly, to dominate.  And now it is prime time for both Apple and NFC: Hammer had it right back in 1991:\\n\\nWithout doubt, the imperative driving NFC for Apple was always inserting the iPhone into secure payment systems, allowing Apple to take a piece of every NFC-enabled transaction. Agreements with Visa, MasterCard and American Express appear to be the evidence of a decision to embrace the established credit payment giants, rather than to compete with them, at least for now. Adding the AppleWatch as an option for the ApplePay scheme would give consumers both a reason to feel good about “tap to pay” and to also consider strapping yet another screen to their wrist. The buzz over the announcement will undoubtedly focus on NFC-enabled payments. However for digital signage operators, the impending legitimacy of NFC presents opportunities that go beyond transactions.\\n\\nAt a high level, NFC simply allows communication and data transfer between two devices when they are placed in close proximity to each other. If you have used a Mobil SpeedPass, you already know how it works. The inherent opt-in action of tapping an NFC hot spot makes NFC the perfect technology to bridge the yawning chasm between a digital signage display on a wall and the smartphone in nearly every pocket.  Think about some of the possibilities:\\n\\n__Tell Me More:__ A consumer sees and hears about a topic or a product on a digital signage screen, and wants to know more: show me reviews, tell me where to buy it, send me a recipe, give me nutritional information on a product.  Tap the hot spot and your smartphone can take you there, either for instant consumption or reading later.\\n\\n__Let’s Make a Deal:__ An item is promoted on a digital signage display and a coupon for extra savings is offered to those who tap the NFC hot spot. With customer opt-in to provide the IMEI from their smartphone and down-the-road integration with customer databases, the coupon can be tailored to an individual.\\n\\n__Delivery, Please:__ See it, like it, buy it. Tap-to-buy is certainly an opportunity for digital signage networks to get into the transaction business. Tap the NFC hot spot and get a quick form for having something you see on the screen sent to your home or office. I’ve been waiting for that since 2011. The Twitter buy button is getting a lot of press and generating excitement. If 140 characters and a JPEG excite advertisers as a motivator, then a 30-second sound and motion video has to send them over the moon.\\n\\n__Buh Bye, Collateral Racks:__ Bulky, expensive collateral racks, which boast extremely high ROI when paired with relevant digital signage, can now be replaced with NFC tags.\\n\\n__Synching Content With Offers:__ The ability to change the behavior of a single NFC tag or set of tags throughout a venue to match the changing offers, information or products on the screen is inherently valuable. Our recent integration of NEOCAST with iZipline’s MediaTagz system provides exactly that. The NFC tags in an enabled environment are able to direct the smartphone to initiate different actions based upon the currently playing content. We live in a world of glance media: the ability to provide more information, promotions and even transactions to people on the go greatly increases the value of the on-screen content.\\n\\nNFC is nothing new, but Apple’s warm embrace of the technology takes it from “cool, but…” status to mainstream relevance. NFC payment systems will pop up so fast in the coming months that it will seem like they have been here forever. Digital signage operators and content producers will quickly learn the value of embracing the communication and data exchange that NFC offers. iBeacons made a lot of noise recently, but now the playing field, utility and consumer control has passed to NFC. It’s here, it’s near and it’s too legit to quit. Sing it, Hammer.\\n\\nUPDATE (9-16-14): According to an article published on the Gizmodo website, Apple has locked down the NFC capabilities to ApplePay only. The article speculates that is temporary, and consistent with Apple strategy to control and allow the developers to catch up with a wide range of apps. While this is bad news in the short term for proponents of NFC in non-payment applications, in the long term, Apple is likely to unlock the chip, perhaps with the next iOS update or the release of the 6S. Doing so with wide application support also allows them to monetize the apps. Kudos to commenter Gabriel, who called it several days earlier. In any event, more users will be exposed to NFC through ApplePay, and demand for other uses will increase, as will marketing from the Android side, where NFC is not locked down. This is hardly “Taps” for NFC.\\n\\nBy Ken Goldberg|September 9th, 2014|Content, Digital Media Technology, Digital Signage, Mobile Applications|3 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"56XyfsfN5g5KRcPJWonly2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3sMR5axCg2cmiFG8Ezduis","type":"Entry","createdAt":"2019-10-30T13:51:49.832Z","updatedAt":"2019-10-30T13:51:49.832Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Groundhog_Thereport"},"description":{"en-US":"The report today of Intel’s impending entry into the digital signage software space provides an opportunity to ponder a few questions. While details are lacking on Intel’s exact strategy, there is enough to go on to wonder what they might be thinking out in Santa Clara. Intel is a chipmaker, and they are very, very good at it. However, the inability of their digital signage team to understand that marketplace or to learn from history is telling.\\n\\nTheir 2010 acquisition of CognoVision is a classic example of missing the big picture. On the surface, the CognoVision deal made sense. Anonymous Video Analytics (AVA) was a hot topic, and CognoVision’s product required high end (read: high margin) chips to function. Finally, they must have thought, a reason for network operators to spend more for players! But at a deeper level, they failed to understand that the clear trends in the marketplace were toward lower cost players and Linux-based systems. CognoVision, renamed AIMSuite and bundled with some non-innovative management tools, was a Windows-only offering at the outset. Intel bet against both trends, and by the time Linux support came along, the horse had left the barn. There was also a misread on AVA in general. The technology requires a camera, which presents two challenges.  First, retrofitting existing sites with cameras would require a truck roll and more equipment expenditure, and even then could only be done by operators running media players powerful enough to support AIMSuite. The census of that target market could probably be taken by a one-armed, math challenged intern. Second, the camera itself raised issues of privacy, especially in the most mature of the ad-supported venues, medical offices. Network operators were reticent to take on the expense and risk of AVA. One wonders if they paid for consulting advice on that deal. Regardless, Intel did pay a price for loving a buzzword and not investing in what might actually drive high-end chip sales: video walls. Undaunted, many cocktails were poured, roadshows were conducted, and dollars were flushed chasing a strategy doomed from the outset, as nimbler competitors grabbed deals that became available.\\n\\nOn the flip side, and right around the time that the CognoVision deal was going down, Intel jointly announced the Open Pluggable Specification (OPS) with Microsoft and NEC. The concept, as summarized by Intel itself on its web site:\\n\\n*The open pluggable specification (OPS) helps standardize the design and development of digital signage devices and pluggable media players. Intel created OPS to address digital signage market fragmentation and simplify device installation, usage, maintenance and upgrades.*\\n\\nThis was a good idea, but somehow it got lost in the shuffle. The original announcement was a tangled mess as three corporate giants managed to lose the pureness and potential of a standard by trying to wrap it around the wrong marketing messages. OPS remains a good idea, but like AIMSuite, has languished. Had Intel applied its influence and marketing dollars to promote OPS as a standard, perhaps they could have changed the way media players are made, sold and deployed, quite possibly to their own advantage. Sadly, that did not happen.\\n\\nNow, our corporate Sisyphus prepares to push another boulder up the digital signage mountain. The question on everyone’s mind is simple: Why?\\n\\n__To fill a void in the general marketplace?__ That line of reasoning probably won’t work. If Intel is bringing something to market based upon their unconfirmed IP deal with Ryarc, then we cannot expect it to be innovative, new or differentiated. There are hundreds of digital signage platforms and CMS applications in the marketplace. Some sit in specialized niches, most do not. If Intel is going after the mainstream part of the market, they are going to find it to be tough sledding. If there is anything the market is NOT clamoring for, it is more CMS options.\\n\\n__To sell more Intel devices?__ A simple fact: there is no digital signage software application that could move the revenue dial at Intel in a meaningful way. Therefore, the only role of an Intel application offering would be to move tens of thousands of Intel processors and boards that might otherwise not have been sold. It is hard to imagine any incremental processor sales occurring as a result of Intel providing software. Even if they learn from history and focus upon the video wall market, which is growing, processor-intensive, fragmented and underserved, only innovation and price will drive incremental deals that might have otherwise been missed. On the slim chance that they do innovate, you can bet it won’t come cheaply. Given the confluence of Intel-friendly factors within the video wall market, I would applaud this approach, but even then they will likely miss out on deals where the video walls and traditional signage need to be operated from the same back end. Their recent trade show dalliances with YCD Multimedia should have taught them that. And if it didn’t, one wonders why they didn’t just buy YCD.\\n\\nhttp://www.youtube.com/watch?v=Nt4JXKUv5MQ\\n\\n__Because it is 6 AM somewhere?__ Nobody doubts the power of Intel or its ability to invest in strategic business efforts. But it sure feels like 2010 all over again. Once again, they appear to be ignoring a critical trend toward lower cost players. This time, the trend threatens to cost them market share. The emergence of ARM-based media players is not a passing fancy. While many of the devices hurriedly hyped and reviewed without critical analysis are not commercial grade or ready for sophisticated applications, ARM players are going to evolve and become a mainstay as older networks re-invest and new ones come online. Intel does not have an answer at competitive price points, even against higher-end ARM offerings. Waving the flag for a “me too” CMS is the wrong response, and will not shift demand to a higher cost player. The mass market is simply going to sniff at another CMS from a hardware provider. A quick cup of coffee with their peers at Cisco, NEC or LG might provide some historical context. Each made a similar mistake based on different, well-intentioned  miscalculations.\\n\\nAs Intel approaches the digital signage software space, signs indicate that they are  thumbing their nose at history, ignoring trends that impact their core business and very likely misallocating marketing dollars. Should they surprise us and focus on innovating for high-end, niche use cases such as video walls, they may have something that can drive processor sales and fill a void. PaddyPower would probably make book on that at 40-1, and Intel’s latest foray is more likely to keep event managers busy and software partners running for ARM than they are at creating value for Intel shareholders. Maybe I’m wrong, or maybe Bill Murray will be in their booth next year at DSE. In any event, a hearty welcome to the world of long sales cycles to Intel.\\n\\nBy Ken Goldberg|May 28th, 2013|Digital Media Technology, Digital Signage, Digital Signage Industry|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"60FEolbxVQGO4a5jGqbAZS","type":"Entry","createdAt":"2019-10-30T13:43:07.622Z","updatedAt":"2019-10-30T13:44:28.433Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Getting_Once"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7v9f6NI9W0QuZyr82kZgn5"}}},"description":{"en-US":"Once in a while we receive a blast from the past, a contact from a prospect that had gone dark for a long period of time, sometimes years. When a name rings a bell, a quick email search often turns up past correspondence and provides a great backdrop to renewed discussions. This happened recently and one of the aging emails had a spreadsheet attached with quotes for everything that would be required to get a network up and running: hardware, software and services. I smiled when I looked at the pricing, acknowledging the truth of Moore’s Law and the normal lifecycle of technology pricing, especially hardware. I chuckled because I remember how potential network owners complained about costs in 2004 when I entered this industry; as they did when in 2009 when capabilities had taken quantum leaps while costs dropped; and as they do today in the face of even lower costs while capabilities and options have jumped forward yet again. Back to the future, indeed.\\n\\nTo a certain extent, the angst over costs will always be relative to where costs are at the time, not to where they were 5 years ago, so the ongoing moaning makes perfect sense. In today’s environment, however, it seems very clear to this observer that one of the key factors that will differentiate a successful digital signage effort from an unsuccessful one is the ability to understand the *why* and the *how* before concerning themselves with the *how much*. This applies to ad-supported networks as well as branded or non ad-supported networks. And here is why: unless you have objectives from which you can develop metrics of success (the *why*), you can not possibly develop a sense of what it will take to optimize the chance of achieving success (the *how*). One must consider so much more than initial investment and ongoing expenses to calculate the true ROI on a network investment. Undue emphasis on the cost side in absence of clear objectives often results in an infrastructure and services deemed “good enough”, when in fact they are not well matched to a required solution. Low bidder mentality does not always end well.\\n\\nBuyers should recognize that there is a path to purchase in technology just as there is in a grocery store. An efficient and successful trip to the grocery store often includes a list or a recipe. So it is with technology purchases, except that the list should only be developed after a careful analysis of the why and the how. All too often, buyers caught at the early stages are convinced by salespeople to put the cart before the horse. My fellow observer, Phil Cohen, has ranted more than twice about choosing technology before developing a content strategy. He is clearly correct. I would add that development of an overall strategy driven by clear objectives would lead to a content strategy that together are the horses that should precede the cart that is technology.\\n\\nThis is not to say that you must overpay for technology or services to succeed. But it is imperative that an entire *solution* be put together that optimizes the chances of achieving objectives and generating positive ROI. We’ve all seen networks die on the vine with hardware that was bought well, but not bought smartly. It ends up costing more to remove it than it is worth. Today’s buyers are faced with an avalanche of what appear to be low cost options for hardware, software and services. Still, like the smart grocery shopper, it requires a plan to buy *right*, not just *cheap*. Buying right means understanding all of the elements of a comprehensive solution, total cost of ownership, minimization of risk, future-proofing and of course the ability to meet the overall objectives. Failure to get that right, at any price, does not bode well for success. After all, if you have not identified the problem, how likely are you to acquire the right solution?\\n\\nI have recently encountered more and more new prospects that have taken the time to consider and develop objectives and strategies before they pull the trigger on solutions. Sometimes this process takes place after they have nearly succumbed to doing the easy part (procurement) first, and it is gratifying when they realize that they might be jumping the gun. That may sound like heresy coming from a seller of technology, but it isn’t. That is because the sword cuts both ways. Vendors without the courage and integrity to understand the buyer’s strategies and objectives before recommending a solution (or not) do themselves and the buyer a disservice, never to be a true partner with vested interest in the customer’s success. Given the choice, I’d prefer to be the latter. As tempting as it is for both buyers and sellers to drive decisions based only on price, it would be wise to keep the strategy horse in front of the technology cart. That way, buyers will be more likely to end up with an appropriate solution, and sellers are more likely to become partners.\\n\\nFrom the beginning of commerce, buyers have never liked to overpay. That will never change, nor should it. It is ironic that we are now in an era of free, freemium and downright disposable technology options in which *underpaying* becomes a possibility.  Because time has value, basing business decisions upon cost over value may turn out to be more painful than the dozens of unused apps on your smartphone or tablet. Smart buyers are less likely to overpay if they know *why* they need something and *how* they will use it before they make the purchase. It turns out that some of those prospects that had gone dark had learned a costly lesson in the interim: horses are better at pulling a cart than they are at pushing it."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6GdTBweTuIRv9ahe1umoPt","type":"Entry","createdAt":"2019-10-30T13:33:02.764Z","updatedAt":"2019-10-30T13:33:02.764Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Food_Some"},"description":{"en-US":"Some thoughts on the Food Service vertical as this blog joins the Mile High Club. No, not THAT Mile High Club, the one where the blog gets written online while at altitude. En route to the National Restaurant Association annual conference in Chicago, it occurs to me that the huge Food Service industry serves both as a major battleground for digital signage solution providers as well as for the way the market is playing out in general. Tens of thousands of attendees will descend upon the huge McCormick Place facility, doing exactly what you would expect at the world’s biggest restaurant show: networking; attending educational sessions; shopping for equipment, ideas, suppliers, and technology; and generally eating their way through miles of exhibits. The loneliest person there may be the person actually selling food at the concession stand. I am just hoping that the gluten-free macaroon people are less than a 15 minute walk from our booth!\\n\\nThe Food Service sector is made up of giants, some very big players and a huge number of small businesses. If you drive down a busy street in your town, you will see some of each. They have different needs, different use cases for technology, and very different approaches to how they buy technology. What we are seeing today, and what I expect to see more of when I arrive, is further grouping of the vendors and solution providers along the same lines as the prospective buyers. The giants and most of the very big players have staff devoted to figuring out how to integrate technology with their business. They conjure up use cases, study the marketplace, liaise with the IT and operations teams, and try to identify solutions. They tend to buy based upon ROI rather than price, upon requirements being met rather than features per se. They seek solutions. The smaller operators tend to have less sophisticated internal processes and IT capabilities. They tend to buy based upon price, and “good enough” is more often than not good enough. There is less available resource to conduct deep dives and the focus is upon getting the project done.\\n\\nOn the digital signage side of the fence, we seem to have solution providers dividing on similar lines.  There are five or so players who see the sector as strategic enough to invest in their own exhibit hall presence. They have customer stories to tell, knowledge to share and a developed solutions and ecosystems to offer to prospects. There are probably an equal number who are taking the partner booth route, hoping to get traffic and halo effect from larger entities such as display vendors. They have less experience to share, and are generally hoping to port some success in other verticals to this huge market. Both will have busy shows, but how they spend their time during and after the show may be different.\\n\\nThe vast majority of the Food Service industry in terms of doors is obviously among the giants and near giants. The lion’s share of actual companies (and attendees) is really in the small to medium business sector, a reflection of the generalized economy. The small and medium sized prospects are going to have time to listen to the “hobby lobby” of underpowered, under-featured, future-shocked offerings. No doubt, you will hear about the “huge interest” shown in such offerings. Despite the hype, they are barely good enough. We’ve noted that good enough may be all that is necessary for some buyers, but how that translates into sustainable business remains to be seen. The big and the huge are going to want to talk about concepts like integration, redundancy, failover, ROI, roadmaps, localization and turnkey projects, to name a few. There will be requirements for multiple use cases in each venue, and one size will not fit all. The ability to share knowledge and address disparate requirements under one roof will separate winners from losers. Sounds like fun to me.\\n\\nThe Food Service industry serves as a good metaphor for the digital signage market in general. How it plays out in the coming months and years will likely mirror how our industry shakes out. The disruption of low cost computing (more on that in future posts) is simply that: a disruption. It is here to stay, but it will not change the demands or processes of sophisticated buyers, and those who latch on to price points instead of solving problems will find themselves marginalized and commoditized. Knowledge must be transferred as easily as files are, and evolving needs will need to be met. Like the gluten-free macaroon people, it is not sufficient to use buzz words. The product has to stand on its own and integrate with an overall solution. And it has to be extensible. That said, I am going with the coconut.\\n\\nBy Ken Goldberg|May 19th, 2013|Digital Signage, Digital Signage Industry, Food Service|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2iSWYCFTTxjNVmepucSS11","type":"Entry","createdAt":"2019-10-30T13:28:09.095Z","updatedAt":"2019-10-30T13:28:09.095Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Focus_Thenews"},"description":{"en-US":"The news out today that RMG Networks plans to divest its fitness club and coffee shop networks in order to concentrate its efforts on its transportation-related networks is not, as some may view it, antithetical to the consolidation motif that is quite popular in the industry today. In fact, when the moves are complete, it will add an overarching concept of focus to consolidation. It seems logical that providing a common thread of theme, demographic or venue to potential advertisers makes it much easier to sell effectively. It also makes content development, acquisition and deployment more efficient and effective. It may offer operational and technology efficiencies as well.\\n\\nThat RMG is rumored to have been unsuccessful in an attempt to raise a war chest of cash to do acquisitions, and has now gone in the opposite direction is not a failure. Instead, it is a reality check and a reset from the previous shotgun/footprint strategy outlined last year. Since the company is largely owned and controlled by a couple of venture firms, it speaks to a changing mindset at the boardroom level. Instead of continuing to make opportunistic buys of disparate network properties, it appears to signal a retrenching around the best properties: ones that happen to center on transportation. By undergoing the retrenchment, it opens the door to future acquisitions that would actually fit the new focus of the company. There are numerous examples of retail conglomerates that lost their focus and regained it by resetting strategy around core properties. My favorite is Genesco, an old line shoe company (Genesco is shorthand for General Shoe Company, its previous name) that at one time owned the Bonwit Teller department store, numerous specialty apparel manufacturers and retailers, and a soccer equipment business, among others. A retrenchment around footwear allowed them to hone their skills as specialty retailers with multiple tight demographic targets, and eventually create and acquire new concepts that leverage their strengths. Once close to bankruptcy, they are prospering as never before. The guts to divest, and the patience to develop the retail teams that complement their manufacturing legacy has paid off. Perhaps that is the goal of RMG. The next step will be the rebuilding of infrastructure and organization around the new focus. With any level of success, you can expect them to be back on a growth path, perhaps through acquisition, with a much more attractive story to tell potential investors.\\n\\nSo what happens to the networks being divested? A good guess is that the fitness property will end up in the hands of a new owner who already has a presence in that vertical. That type of buyer may be challenged by the need to consolidate technology platforms, but that cost would likely be built into any buy offer. The net effect would be further consolidation in the fitness vertical, and similar ability to gain efficiencies for the new owner. Of course, the eventual buyer may also be someone not currently in the space who wants to establish themselves and use RMG’s network as a springboard for growth. Time will tell. As for the coffee shop network, now known as the New York Times.com Today Network, we can only hope that a sale will result in a new name, and perhaps some more thought around screen placement for starters. My own guess is that the bidding for that network won’t be quite as spirited, and for good reasons. There is not a list of potential buyers that comes to mind, as there is for the fitness network.\\n\\nThe most successful networks out there have something in common. Think about the healthiest and highest growth DOOH network companies. Focus is the underlying theme. RMG’s moves indicate that their Board has come to the same conclusion, and how they got there matters less than getting there. Like a plant or a tree, a little pruning often results in more robust growth and better health. Look for focus and operational efficiency to be the drivers of continued consolidation in all aspects of the industry going forward.\\n\\nBy Ken Goldberg|April 11th, 2012|Capital, Digital Signage, Digital Signage Industry, Retail|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6y4nnewN6AOCSxkziJoV6e","type":"Entry","createdAt":"2019-10-30T13:16:43.239Z","updatedAt":"2019-10-30T13:16:43.239Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Digital_As"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2osyea6ELGLSFQ2YFsQ3Ri"}}},"description":{"en-US":"As both of my loyal readers will recall, I like to make annual digital signage predictions long before filler content from others clutter the December Twitter streams and blog rolls. Because this blog does not accept sponsors, I am unable to enlist the help of Nate Silver to validate any of the predictions. For what it is worth, I did conduct a couple of Monte Carlo simulations, a bit of regression analysis, and a deep dive into the signal-to-noise ratio in digital signage… noise won. Oh, and I did stay at a Holiday Inn Express, but not last night.\\n\\nhttps://www.youtube.com/watch?v=wm-h7YR_410\\n\\nNo set of predictions is complete with out owning the last set, for better or for worse, so let’s have a look at how last year’s predictions turned out:\\n\\n1. *Collateral damage:* I predicted that two businesses of note would fail in the coming 12 months based on falling rates for both advertising and SaaS subscription rates. I could take the easy route and suggest that the Wireless Ronin acquisition of Broadcast International was a tacit failure of BI, while the subsequent capitulation acquisition of Ronin by Creative Realities (see #7) was the same, but arguably neither was caused by market prices. *Near miss.*\\n\\n2. *Android profusion turns to Android confusion:* Without doubt, there was significant uptake of Android-powered devices in the past year, but at the same time, many serious buyers have expressed concern about control, support, and upgradability and therefore deferred adoption. Android isn’t going away, and there are clear applications for which it is appropriate. However the introduction and likely rapid slide down the cost curve of Intel’s Baytrail family of processors (and its successors) may represent something more comfortable for many buyers, especially corporate types. *Hit*\\n\\n3. *Big guys do some rethinking:* This prediction centered on Samsung’s SoC strategy and Intel’s RCM venture. Without doubt, the whole RCM adventure has had a first year that can only be described as abject failure. According to reports, a planned deal with RMG Networks fell apart, and the normally tweet-loving Intel has been on radio silence for months with regard to RCM. As for Samsung, they did indeed beef up the latest version of their SoC displays, but have not yet opened the environment to mainstream CMS software. But they have stepped up the marketing on MagicInfo, their own software. Hmmmmmmm. *Hit*\\n\\n4. *HTML ascends, Flash continues it descent:* Without doubt, this has happened, and will continue to change the way content is produced going forward. *Hit*\\n\\n5. *Analytics finally become important:* More and more networks are using data to drive content decisions, and more and more solutions are appearing to enable that. While the prediction envisioned more use of POS and external data, the largest movement has come in the use of mobile data. The other place where data has become important? Programmatic buying, which just uses a different set of data to achieve its goals. *Near miss*\\n\\n6. *Size matters:* I suggested that small would be the new big, and that small form factor screens would begin to proliferate and establish new use cases for digital signage. We have seen a number of networks begin to mix screen sizes based on use case, and the introduction of many all-in-one devices with a variety of smaller sizes in the marketplace. Is it a takeover yet? No. Is it happening, Yes it is. *Hit*\\n\\n7. New models emerge: The prediction that the RMG Networks IPO would spawn attempts at riffs on the theme. This certainly happened in a very public way with the Creative Realities deal in which CRI acquired the public shell of what was once Wireless Ronin, which had in turn acquired the distressed Broadcast International. While the end game is not clear to me, the shift in business model certainly is. Hit\\n\\n*Final score: 5 hits, 2 near misses.* Better than usual. So does that make it a trend or an aberration? Where is Nate Silver when you need him?\\n\\nWith the scorekeeping done, it is time to move on to a forward look with seven predictions for the coming twelve months. Let the games begin.\\n\\nUntitled\\n\\n1. __Proximity marketing gets closer:__ Clearly, iBeacons and NFC are technologies that are sparking tests, concepts and consternation among digital signage network operators and software providers alike. In the coming year, Apple will unlock its NFC chip, opening up a wave of adoption. iBeacon tests will proliferate. *Both approaches will endure, but with differing use cases.* There does not appear to be a clear path to integration with digital signage for the push technology, iBeacon. The pull technology of NFC, bolstered by payment systems, will have more relevance to digital signage as there are logical integration points.\\n\\n2. __Content rationalization steps forward:__ As mentioned above, HTML has won the battle for the hearts and minds of both content producers and software providers. The coming trend in content will be automated tools for autocorrecting content encoding to optimize playout on digital signs or other platforms. We’ll also see tools for making assets useful across mediums (responsive) in an automated way. I’ve already had a sneak peek at one, and it will make more sense as digital signage, web and mobile converge more than ever.\\n\\n3. __Sun Tzu comes to digital signage:__ The writings of the ancient Chinese general have defined the Art of War for millennia, and often translate well to business. His work is required reading in many companies and business schools globally. I believe we are seeing a well thought out battle plan being executed in our industry. In terms of specifics, all I can say is that some people want it all, and they will use others (“partners”) as human bridges from Point A to Point B (for the end game on bridges, see quote 3 below). Here are three quotes from Sun Tzu, that some may find enlightening… or scary:\\n\\n*“Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.”*\\n\\n*“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”*\\n\\n*“When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.”*\\n\\n4. __It is, and will remain Digital Signage:__ There has been a call in several industry conferences for us to re-brand what we do as “Public Video”. Despite the credibility and track record of the primary purveyor of this concept, it is not going to happen. Predictably, one software company desperate for attention immediately jumped on the bandwagon by creating a twitter handle with Public Video appended to its brand. Yawn. What are we going to do, rebrand a number of journals, blogs and websites with PV (which to me is sadly evocative of HPV, but I digress)? Will the DPAA, nee OVAB, become the PVAA? As one wise person said to me recently, you have to leave your bait in the water if you want to catch fish. Let’s stop reeling in the industry and renaming it. It will still be digital signage a year from now, no matter what some big prospect wants to call it.\\n\\n5. __NYDSW becomes a fixed part of many marketing budgets:__ This is a layup. With DPAA’s Annual Summit now officially part of a week that includes the NEC Showcase, the DailyDOOH Investor Conference, many open houses, receptions, seminars and this year the first DSE ONE event, the New York Digital Signage Week is here to stay. The happening that I like to call the Digital Signage Olympics will attract more and more industry players to New York to learn, network, sell, and otherwise engage with the industry. It is going to grow in importance and attractiveness, and that is nothing but a great development for digital signage.\\n\\n6. __Consolidation accelerates:__ This sounds like a broken record, but the number of deals on the network and vendor sides has dramatically picked up in the past 18 months, and I expect it to accelerate even more. M&A activity will dominate, and there will be some quiet and not-so-quiet instances of doors being shut. Look for lots of personnel movement as well, as redundancies from M&A deals and cuts from dying entities will see some musical chairs going on at many levels.\\n\\n7. __Programmatic, or Problematic?:__ The buzz around programmatic buying has reached unprecedented levels. At issue is both the definition of programmatic (is it real time bidding, or something much broader?), and whether digital signage must embrace and adopt the online exchanges to survive and prosper. I don’t think we will have an answer to either question in the coming year. There is no standard approach from platforms aimed at digital signage, and the adoption of online tools is no small task. One other issue is that the percentage of new digital signage networks that are ad supported is dramatically lower than has historically been the case. The rise of brand-centric networks does not increase the need for programmatic buying. It will remain a dilemma.\\n\\nWell, that is seven for ’15. Leave a comment and let me know where you agree and disagree, and what I missed. We’ll keep score next year.\\n\\nBy Ken Goldberg|November 6th, 2014|Content, Digital Signage, Digital Signage Industry, Mobile Applications|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3GvhRbDjE60Ox8A7dRWjiJ","type":"Entry","createdAt":"2019-10-30T12:52:07.738Z","updatedAt":"2019-10-30T12:52:07.738Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_48_With"},"description":{"en-US":"With thousands of industry players from around the globe preparing to make the trek to the Nevada desert in two weeks, the hundreds of hours of preparation will boil down to 48 hours of non-stop talking, selling, buying and networking.  Oh, and eating. Yes, the Digital Signage Expo is upon us, and while many people will come early, and a few will blow (or possibly enhance) Valentine’s Day staying late, the bulk of the activity will take place from Tuesday evening through Thursday evening.\\n\\nThe conference kicks off on Tuesday with the pre-show educational program featuring lots of valuable programming in longer formats than the traditional sessions during the show proper. The pre-show programs have been popular with those making a week of it, as well as the  attendees from overseas, many of whom invest the time to come early, acclimate to the time zone change, and re-acquaint themselves with Vegas. The bulk of the attendees, both exhibitors and delegates, show up during the day on Tuesday and activity picks up dramatically. The new, unofficial kickoff of DSE is Preset Group’s Annual Mixer on Tuesday evening. If you don’t already hold a ticket (free, but limited), you don’t need to concern yourself. The mixer is a good place to get charged up for the show, seeing lots of familiar and generally friendly faces.  Of course, it is always fun to chat with the folks worth engaging with while either avoiding, goading or staring down The IP Thief, The Freeloaders, The Blowhards, The Partner-Screwers and the Integrity-Challenged. At least there will be enough Canadians there to ensure a good time.  Dave Haynes, one of the founders of Preset Group and prime mover of the mixer, posted some demographics on the mixer attendees.  I truly feel for the seven end users who will be there, all of whom will need body guards or badges with fake names. There will be various other events on Tuesday night, including sponsored and private receptions and dinners. All in the spirit of reconnecting and preparing for the following two days.\\n\\nThose following two days become a whirlwind of human interface.  Vendors will be working the end users hard. Vendors will be trolling other vendors. The educational sessions off of the trade show floor will be going non-stop, while on-floor round tables are largely sold out. Announcements will fly. Pro tip: don’t get involved in a drinking game where you have to read a press release and drink every time the word “leader”, “disruptive” or “innovative” is mentioned. It could be hazardous to your health. The good folks at Exponation will be everywhere to keep everything running smoothly, video taping interviews and booth vignettes, and generally seeking feedback like smart organizers do. For them, this culminates a year of work, so if they are smiling, it is because it is finally happening.\\n\\nPeople have knocked DSE for a perceived lack of end users and a lack of innovation amongst the exhibitors. I think that both are somewhat unfair shots. Yes, there are dozens of industry-focused conferences that many digital signage vendors attend, underscoring the thought that clear vertical focus is a worthy strategy. Of course there will be more retailers at NRF, more restaurateurs at NRA and more healthcare companies at HIMMS, to name a few.  Yet there is only one place where they can find the full gamut of potential solutions, and that is DSE.  There is only one place where they can get smart on digital signage issues or get certified in digital signage specialties, and that is DSE. Would we (the collective exhibitors) love to have lots more buyers walking the aisles? Of course. But give me educated and engaged any day and I will take my chances.  Those folks I was avoiding at the mixer? They probably want the dumb ones in quantity. I guess that qualifies as a strategy, too. As for innovation, I have ranted before about how innovation extends beyond product to business model, and I believe that still resonates. That said, I think that there is a lot of good thinking going on across the spectrum of software, hardware, content and service providers in terms of developing and applying new ideas and new technologies to the basic problem that digital signage solves. Walk the floor and poke around, you will see what I mean. Of course there are plenty of bad ideas passed off as brilliant, and you can encounter some of them just a few steps from the ribbon cutting, or perhaps in the keynote.\\n\\nThere has been a lot of employment mobility in digital signage over the past year. The grass is not always greener on the other side of the fence, and some acquisitions are not as synergistic as advertised, so you can expect quite a bit of professional networking to go on at the show. Even more active than the job seeking will be the prospective kindling of new partnerships as vendors begin to understand how to properly put all the pieces of a proper solution together. There will also be venture capitalists, private equity firms and investment bankers walking the floor. Our industry has gotten their attention, and they are looking to create and nurture relationships that could turn into deals.\\n\\nWednesday evening and night bring on the networking reception at The Sands show site, and later on that evening, the DSE 2014 Awards Dinner at The Paris. The networking reception is always a great opportunity to check back in with people you talked to that day, find the ones you didn’t talk to, and to renew old friendships. It is also a great way to forget how much your feet and shins hurt. I usually reserve Wednesday night for client dinners, but may have to check in at the Awards dinner for a hat tip to Phil Cohen as he receives the DSF Legacy Award for his service as Chair in 2013. It is always a worthy event, and a lot goes into it. I believe that there is space available if you’d like to attend. It ends early enough to meet up with your team, friends, customers or providers to extend your day further.\\n\\nThursday will be more of the same at the show, and people who have a shot at getting home that evening will begin to trickle out. Most don’t, however. As a result, Thursday evening is a great opportunity to unwind, recap conversations, seal deals and generally plan next steps. If things go as they should, you will board your homeward-bound plane tired, yet energized; lighter in the wallet, yet heavier in the rolodex; numb from nonstop activity, yet smarter. Don’t forget that Valentine’s Day is Friday, so you may want to arrive home with something more than a freebie t-shirt from the show. See you at DSE!\\n\\nBy Ken Goldberg|January 28th, 2014|Digital Signage, Digital Signage Industry|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4PDa5lg7zPU1PbIDBQ0O1B","type":"Entry","createdAt":"2019-10-30T11:47:35.882Z","updatedAt":"2019-10-30T11:47:35.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Execution_Ihave"},"description":{"en-US":"I have fun on Twitter from time to time with a couple of fellow bloggers using the hashtag #CurmudgeonFriday to complain about whatever has gotten under our skin that week. It has not become a viral by any means, but it is good, harmless fun nonetheless. There is, however, one viral meme in our industry that is so overblown that it can’t wait for this or any other Friday. That would be the words “Content is King”, and the implications (not to mention the cavalcade of horrible blog posts) that follow from it. Heresy, you say? Perhaps, but Galileo was considered as heretic as well, less for being a big fan (and producer) of content, but more for being a bigger fan of technology.\\n\\n__Don’t get me wrong, we all know that content matters.__ I have had hundreds of conversations with prospects and ask the content question first without fail. Sadly enough, the majority of potential network operators have given little thought to content before going out to engage with the rabid purveyors of technology. That is a true cart-before-the-horse process, but legitimate salespeople will force the content issue before driving technology decisions. Sadly again, many of them skip that step in the quest for more red meat, which in turn has a direct and negative impact on the relative success of the venture. So the importance of content is not in dispute, but the implication, or in some cases the central hypothesis, of content-centricity tends to be that technology is at best a commodity and a necessary evil. One is as good as the next content centrists reason, and it should be a matter of driving toward the lowest possible price. That is a demonstrably false and potentially dangerous position to take.\\n\\n__We suffer as an industry from thinking that digital signage exists solely to drive advertising.__ If that were true, the industry would be a whole lot bigger, the membership of the DPAA would be larger, and the advertising industry itself would be much more engaged with our space. Aside from two or three execs that manage broadly defined digital portfolios for their respective mother ships, the industry receives scant attention and participation from agencies. The truth is that digital signage growth as a brand building and communications vehicle is now far outpacing its growth as an advertising vehicle. Think about how many new ad-supported networks you are aware of. I’ll give you time to think, and even play the Final Jeopardy music for you.\\n\\nNow think about how many existing networks are being re-platformed or how many new, branded rollouts do not rely upon third party advertising to justify their existence. Less music needed for that one, don’t you think? It is not that content is unimportant for branded networks. In most cases it is a primary critical success factor. But branded networks and other non-ad supported networks have different objectives and require more than traditional approaches to content. They require *technology* to unleash their engagement strategies. Typical requirements for these emerging networks include integration of internal and external data and applications, some fairly complicated on-screen handling of content elements, multi-sceen management and something more than a hat tip toward multi-channel strategies, to name just a few. They are generally not about simple, full screen presentations, and require ongoing collaboration between the technology provider(s) to evolve properly, not the “license and leave” behavior so prevalent in the industry.\\n\\n__The reality is that for all networks, *execution* is king.__ Content and content strategy are important elements of an overall plan that is powered and enabled by technology and *executed* by marketers and operators. Execution in lockstep with trusted partners brings more hands and more minds to the table. Great content that is not properly targeted, distributed, delivered or played is not really that great. In fact, engagement with and recall of a video on a single screen may no longer be the Holy Grail. Ironically, the content-centrists out there are now struggling with the emerging demands of advertisers, who  want to talk about requirements similar to those of the branded networks. These requirements can be tough to deliver from commoditized, low cost platforms. And that brings us back to the core implication of content-centricity, the specious notion that technology is fungible and undifferentiated.\\n\\n__The drive to commoditize and cram margins on technology hinders innovation.__ Those who subscribe to the theory of fungible technology reason that the only differentiator they should concern themselves with is price. That perspective results in vendors competing in what becomes reverse auctions, often taking deals that generate little or no profit. One expects that kind of pant-dropping from the desperate and the arm wavers with basic offerings hoping to get a foothold at any cost. As requirements for more technology-driven strategies emerge, so too does the need to invest in R&D and to innovate. Yet vendors who were  eager to drop prices to commodity levels will find themselves without the cash flow to invest in ongoing R&D, account management and dramatically increased demand for support *just when all three are in high demand*. The networks that took delight in securing a low cost deal will find themselves wondering how good a deal they really got as their needs change. And the overall level of innovation in an industry so very hungry for it will decline, curbing growth across the board.\\n\\n__Content is the fuel of digital signage, but technology is the engine.__ Modern content strategies are driving new requirements that technology must support. The notion that technology, and particularly software, is fungible could not be more wrong in the new world of digital signage. There is a wide spectrum of capability, functionality, scalability, architecture, philosophy, service levels and partnership ethos among vendors. If execution is indeed king, then commoditizing the technology engine mortgages the future of a network and limits innovation. Price may be a nice tiebreaker, but it is in the best interest of the buyer that their technology provider is able to invest in advancing the product.\\n\\nAs execution of complex strategies becomes the standard of excellence, partners are needed more than vendors. Innovation is needed more than commodity products. As content needs advance, so must the technology that enables it to shine. Yesterday’s king would be naked without it.\\n\\nBy Ken Goldberg|August 16th, 2013|Content, Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"UfmzYMYOAcOfmJTRIt1RX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4j97tip2d8LoDNda3I0oHs","type":"Entry","createdAt":"2019-10-30T11:27:54.376Z","updatedAt":"2019-10-30T11:27:54.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Early_Theend"},"description":{"en-US":"The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. Of course, that is in turn balanced by living in a driving hell, as overmedicated snowbirds clog our roadways and change lanes without signaling. On the bright side, those swerving Cadillacs also signal that football season is underway, which makes it time to get the jump on the digital signage prediction cycle.\\n\\nEvery year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. The predictions are the result of lots of conversations with end users, vendors and the occasional pundit, as well as data visualization based upon random twitter streams. Before diving in to the shallow end of the prediction pool, it is customary to take ownership of the accuracy of last year’s set. So here we go:\\n\\n1. *Proximity marketing gets closer:* Got it wrong that Apple would unlock its NFC chip, but had the part about a proliferation of beacon tests right, as well as noting that beacons and NFC would have different use cases. More on this in this year’s prediction. *Near miss*\\n\\n2. *Content rationalization steps forward:* I jumped the gun on the acceptance of software to autocorrect content encoding and making content auto-magically responsive. While there is little doubt that it makes perfect sense and it is coming, it didn’t happen in a meaningful way in 2015. *Miss*\\n\\n3. *Sun Tzu comes to digital signage:* I foresaw unnamed titans preparing to make a move to own it all, wiping out their partner ecosystem in the process. Again, it didn’t happen in 2015, but the tea leaves haven’t changed much. *Miss*\\n\\n4. *It is, and will remain Digital Signage:* The silly suggestion to rename our industry Public Video was a success in pandering to a customer, but an abject failure as a movement beyond that. It is still Digital Signage, and by the way NOT Dynamic Digital Signage. *Hit*\\n\\n5. *NYDSW becomes a fixed part of many marketing budgets:* The continued growth of the event calendar and attendance during NYDSW is testament to the hunger for diverse yet related programming in the fall. This year, NYDSW is the week of November 2nd. Y’all come. *Hit*\\n\\n6. *Consolidation accelerates:* I predicted an increase in M&A activity as well as a fair amount of personnel movement. The M&A side of things did not disappoint. Planar, IZON (nee PRN), Aerva, Touchtunes, Yesco, and Coolux were among the companies involved in transactions. While we did not see any major shuttering of companies that might have been expected, the dealmakers were busy, and lots of smart, experienced people (and others) changed horses in 2015. *Hit*\\n\\n7. *Programmatic or problematic?:* Noting that the hype cycle for programmatic buying was at peak levels at this time last year, I predicted that the path to programmatic would remain a dilemma for digital signage for a number of reasons. The challenges remain intact, and the success stories and growth remain elusive. *Hit*\\n\\nFinal tally for last year’s predictions: 4 hits, two misses and one near miss. Not bad. Maybe this year we will take a few more chances. Let’s get on with it.\\n\\n1. *LEDs emerge and prices start to drop:* The Yesco acquisition by Samsung and the Planar acquisition by Leyard were about gaining market share and product portfolio for the former, and North American distribution, for the latter. They represent the visible tip of the iceberg, as other traditional display manufacturers are looking to expand product offerings with LED, and the once upstart Nanolumens has grown up to pre-IPO phase. The Infocomm show floor looked like Times Square with many (predominately Chinese) LED players pumping out high wattage monsters. The stage is set: LEDs of many sizes, shapes, use cases and pixel pitch factors will flood the market, and prices will continue to drop as a result.\\n\\n2. DPAA mission evolves: The Digital Place-based Advertising Association, more familiarly known as the DPAA, has slowly morphed its membership model over the past couple of years. Once effectively a club in which members paid big bucks to sponsor private research and drive standards, the DPAA now takes on members at significantly lower dues rates. Despite that, legacy big players are still asked to pay high rates, and are counted on to add to the kitty by sponsoring events such as the upcoming Video Everywhere Summit. DPAA’s focus on media, advertising and research on out-of-home remains, but its value proposition to members must shift somewhat as its member demographics change. There is danger of friction between factions (both old and new) and my guess is that the DPAA must resolve that before it goes further, which may involve re-inventing itself or recasting its mission and how it spends its money. As an aside, one hopes that the DPAA aligns the date of their 2016 Summit with NYDSW. It would be a further signal that they want to embrace the industry at large and develop that week further rather than forcing a sense of exclusivity via scheduling.\\n\\n3. *In proximity, beacons recede while marketing advances:* In my last post, I referred to beacons as a dog whistle, hypersonic distractors to those with specially tuned ears. There are many beacon tests in play, and you can expect to hear much more about the tests than the results. In 2016, I believe that the focus of marketers and digital signage network operators will turn from a technology (beacons) toward a concept, proximity marketing. Or put a different way, execution as opposed to tools. The difference will be actual integration with digital signage in a more natural manner than beacons offer both for the technologists and the customers. Key words to remember will be “opt-in”, “privacy”, “wifi”, and “triggers”.\\n\\n4. *Bigs move their chips:* The big players have been in and out of digital signage since the very beginning of its growth curve some 12-15 years ago. In retrospect, all of their bets can be characterized as dabbling relative to their size, usually in enabling software. Cisco and Intel made tiny software acquisitions relative to their size with no impactful results. Oracle sniffed around through a partner company. Harris, now out of the business, made a relatively small deal to get Infocaster and subsequently invested heavily in it before bailing out. Google raised eyebrows by appearing at DSE in 2014, but has likely determined that digital signage is not enough like online advertising to excite them, although they will be happy to push boxes and use partners as probes. Going forward, I believe the big companies will express their interest in the digital signage space via marketing and data-based points of entry, rather than through backend software and devices.\\n\\n5. *No public pure plays:* Here is one that is binary. It will either be prescient or absurdly off base. Today there are arguably two public companies that are pure digital signage plays: RMG Networks and Creative Realities. Neither derives any discernible benefit from being public at this point, and they pay a heavy price to support public company compliance requirements. Further, their ability to raise new cash through a normal secondary is near zero due to stock performance. The prediction: at this time next year, there will be no public digital signage pure plays. My hunch is that RMG goes private and CRI just goes.\\n\\n6. *Trolls back under bridge:* 2014 was a busy year both for patent assertion entities, more commonly referred to as trolls, and those fighting hard to de-fang them. Our industry’s busiest troll, Activelight, has been relatively quiet since last year, likely due to the legal and health problems of its primary stakeholder. While there is reason to fear the sale of his interest to his hedge fund backers or other PAEs to defray his ongoing expenses, other forces are in play that might keep Activelight and others at bay. Cross-industry entities such as United for Patent Reform and many other groups and individuals are working hard to get Congress to do what is right and make important reforms in law and in practice at the PTO. No one ever made money betting on politicians to do the right thing, but the odds are even between real reform passing and some kind of window dressing Act being passed that does nothing. Let’s hope for the best in the name of innovation, real inventors and small businesses everywhere.\\n \\n7. Content triggers become more relevant and interesting: The cornerstone of digital signage is and always will be relevance in context. The next wave of making digital signage content more relevant will without doubt be triggered content, content that changes in near real time as a result of some type of external data point. That has always been possible in simple use cases (pick up an item, react to weather forecast), but only becomes truly relevant when something is known about the audience at a specific moment in time and content can be delivered while that knowledge can be leveraged. This has been conquered online in the most annoying ways possible using cookies and retargeting software, but can be done more subtly and effectively with digital signage as the sources, quality and speed of data analysis improves and scenario-based content can be delivered quickly. Hopefully not like that Tom Cruise movie whose name shall not be typed here. 2016 should be the year where some of these strategies start to appear and get sorted out.\\n\\nThere you have it, seven for 2016. Times are becoming more exciting for our industry and there are many more moving parts than there used to be. I am sure to have missed a few layups here, and my Sunday basketball buddies will tell you that is not unusual these days. Feel free to opine on these or add your own predictions in the comment section.\\n\\nBy Ken Goldberg|September 22nd, 2015|Content, Digital Media Trends, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3dVYtnqIM0cue2v1kVP8cp","type":"Entry","createdAt":"2019-10-30T11:18:36.252Z","updatedAt":"2019-10-30T11:18:36.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Settle_Thereis"},"description":{"en-US":"There is an old business axiom that has stood the test of time: “Good, fast, cheap… pick any two”. As true as that is in so many situations, it reflects two themes common to the daily experience. The first is the nature of tradeoffs in life and business, and the second is the notion that settling for something less than perfect can often be a good decision. Constraint-based optimization is not always easy, and I remember struggling mightily with linear programming in grad school. Sometimes, the act of settling short of the sublime becomes instinctual or cultural, rather than analytical. That is when optimized decisions give way to quick-and-dirty. Looking critically at the digital out-of-home business, it seems that the pervasive *modus operandi* is to sub-optimize, to settle, for a variety of reasons. Sometimes it is due to a lack of awareness of alternatives in approach, business model or technology. Sometimes it is driven by financial constraints. And in some cases, it can be driven by lack of vision or the comfort of living with the status quo. Regardless of the reason, settling rates only above hoping on the evolutionary scale of business strategy.  So as we enter this season of reflection, planning, budgeting and strategizing, here is my holiday wish for the DOOH community: Don’t settle.\\n\\n__Don’t Settle For Adequate:__ Alternatives for technology, content and services have evolved and improved to such an extent that it is no longer very smart to settle for good enough. While it is nearly impossible to future-proof any effort in the rapidly changing world we live in, it is easy enough to choose a path that gives you a fighting chance. There are enough resources available to help end users make informed choices that will produce results that are far beyond adequate. Remember, adequacy sits at the razor’s edge of inadequacy. On that basis, anyone who settles for merely adequate is likely either lazy or compromised in some way. Settling for good enough in technology, content or services would seem to presume that you have a material advantage elsewhere. I am guessing that would not include linear programming skills.\\n\\n__Don’t Settle For Cheap:__ There is a distinct difference between something that is a great value and something that is cheap. A great value provides a very high benefit-to-cost ratio, where something cheap is simply inexpensive in a vacuum. In the age of daily deals (ending soon in a junk mail folder near you), price shopping bots and discounts everywhere, it should not be surprising that buyers seem pre-occupied with cost over benefit or ROI. For example, engaging with a qualified consultant is not free, but there is often great value to be realized by the process, perspective and planning advantages a good consultant can bring to the table. Similarly, if hardware, software and content are viewed as commodities, then there is a good chance your network will be valued that way by viewers. Great often costs more than adequate, but may also provide more value when measured against your objectives and long term operating costs. Cheap has a pernicious way of becoming expensive over time, or alarmingly soon after the sale. Two offerings at similar prices may have dramatically different value! If there is one thing that is rare in this business, it is a true apples-to-apples decision matrix for many key purchase decisions. Savvy buyers will take the time to consider the value points in an offering, of which price is merely a component.\\n\\n__Don’t Settle For Survival:__ The economic backdrop for the past several years has put many industry players in survival mode. Several have not emerged, and few have truly prospered. What is clear going forward is that settling for survival is not going to be a winning strategy for anyone. There are deals to be made, business models to be built, innovations to be imagined and opportunities to be seized that only come about at true inflection points. With DOOH feeling like it is very much at the edge of an inflection, now is not the time to think small. With apologies to Justin Hayward of The Moody Blues, the tide is turning  (although not so slowly), and we are all part of a fire that is burning. Settle for survival, and you risk being a bystander as others build a another day from the ashes.\\n\\n__Don’t Settle, Period:__ The ethos of settling in itself creates a culture and expectation of underperforming. Think about both great companies and oppressive companies that you know or may have worked for. Chances are you will agree that the great organizations are filled from top to bottom with people who don’t settle for a role, who won’t settle for status quo, and don’t settle for “maybe”. People, companies and even industries that don’t settle have the best chance to advance, innovate and win.\\n\\nLife and business are indeed full of tradeoffs, and choices must often be made that are not easy. Challenge yourself, your team and your partners to examine decisions made for evidence of settling.  Maybe then you won’t have to settle for a good 2013. Make it a great one.\\n\\n \\n\\nBy Ken Goldberg|December 3rd, 2012|Digital Media Trends, Digital Signage|0 Comments"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1nZ2Qo9edyy7gzIYPRFMpI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5e1L0M0eBXhcupq6fXJTQD","type":"Entry","createdAt":"2019-10-30T11:08:48.190Z","updatedAt":"2019-10-30T11:08:48.190Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Whistles_Inthe"},"description":{"en-US":"In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake testimonials and social media hype proclaiming the next __BIG THING__. It is easy for anyone who develops technology or leverages it in his or her business to be afflicted with Shiny Object Syndrome (SOS). It is in full force in casinos, and the results are similar in business. More often than not, the next __BIG THING__ turns out to be just another *thing*, flatulence in the wind.\\n\\nMany unfortunate people can’t help themselves from clicking on links for vapid, useless stories simply because they see the words “Kardashian” or “Jenner”. While it should be self-evident that there is never news or anything of value behind such click bait, the clicks are monetized and time is wasted. In a similar manner, technologists and end users alike are susceptible to being distracted: their mailboxes, Twitter streams, blog rolls and water cooler discussions provide ample fuel for SOS. For the truly distractible, the shiny objects act as dog whistles for their specially tuned ears, and like a pup in training, they respond when it blows.\\n\\nTwo good examples of consumer grade dog whistles were the recent introductions of Google Glass and the Apple Watch. They are first generation wearables, but in both cases the ultrasonic commands for the tech-obsessed to buy one were out there in all forms of media. In their current form, both are just another *thing*. Maybe you have seen more Apple Watches than I have, but they are pretty rare now that the hype cycle is over. I assume Beyonce has relegated her gold Apple Watch to a drawer by now. While Google Glass arguably had more potential utility out of the box than Apple Watch, privacy concerns and the term “Glasshole” appeared early and stuck, killing the prospect of wider adoption. Both products (and wearables in general) will evolve, but for most buyers these were just expensive shiny objects.\\n\\nWe’ve seen our share of dog whistles in digital signage as well: *SMIL, network aggregation platforms, Shazam integration, and system on chip displays* to name just a few. Perhaps you can think of a few more. Each was touted as a big disrupter, but in fact turned out to be just big distracters. While everyone would like to be in early on the next big thing, those who hear dog whistles every time a breathless press release kicks off a marketing campaign often end up chasing rainbows. It can be expensive to hear like a dog.\\n\\nI hear something… does that mean dinner?\\n\\nIn 2015, two dog whistles have caused the distractible to cock their heads and scurry to conform. One is the Google Chromebox, and the other is the technology known variously as Beacons/iBeacons/BLE. Let’s have a look at each.\\n\\nAt the 2015 Digital Signage Expo, Google appeared for the first time in a large booth at the front of the exhibit hall. The focus of the booth was clearly Chrome and Chromebox. Partners had scurried to port their apps (or parts of them) to Chromebox, while Google introduced a barely understandable licensing/networking scheme. In the light of day, it was just a low cost box and a browser-centric OS with shortcomings. It wasn’t new; it was just new to digital signage. Needless to say, Google supported it with lots of press, smart-sounding product managers who knew nothing about digital signage spewing Silicon Valley power lunch gibberish, and oh yeah, Google! Vendors, media and end users alike swooned. Few questioned Google’s motives, intent or actual interest in the digital signage space. Even fewer pondered the absence of Android, a Google-controlled OS making significant strides in the space, in the Google booth while Chrome was the headliner. The whistling was so constant that several dogs in Las Vegas were found rolling in the desert, paws over their ears.\\n\\nGoogle’s power of amplification kept the noise continuously high in the months following the show. I actually ran into two instances where customers seeking to launch or re-platform major networks wanted Chromebox to be the *starting point* of discussions. Not objectives, not strategy, not content or even software functionality: Chromebox. At this stage of industry maturity, I found that approach amazing. Somewhere, Phil Cohen is preparing a rant about choosing hardware before you understand content strategy. To be fair, Chromebox arguably has a niche in digital signage. You will have to take my word for it, though: neither of these two large networks represented a valid use case. By the way, the CIO at one meeting had an Apple Watch. Maybe that was a coincidence.\\n\\nLike moths to a light bulb, vendors have rushed to Chrome, afraid to miss the next __BIG THING__. Meanwhile, Google’s dalliance with digital signage may be short lived. The current floor plan for DSE 2016 remains a Google-free zone. Perhaps the dogs of Las Vegas can return home. Lots of boxes will certainly be sold, but it is just a *thing*.\\n\\n2015 also marked the emergence of beacons into the general consciousness of the digital signage industry. No conference, webinar or blog would have been complete without trumpeting the importance of the electronic trumpet itself. As it turns out, beacons are both literally and figuratively dog whistles. Are beacons disruptive or are they just distracting?\\n\\nThere is little doubt that there are many good use scenarios for beacons, and some have come to light already, but the whole case for the connection to digital signage is thinner than onion skin. Beacons exist quite happily in their own mobile world, emitting their BLE messages to anyone willing to listen, defined as a smartphone user having Bluetooth on and an app open. Using digital signage to encourage consumers to download and open an app hardly passes the integration daylight test.\\n\\nWill “smart beacons” arrive and help trigger content based on knowledge of users in proximity? That would improve the case for digital signage integration, and seems like a logical step. But that may be harder to accomplish than it sounds, because it looks like there may well be a VHS-Beta standards war in the making between Apple (iBeacons) and Google (Eddystone). There are those two names again. That type of uncertainty makes integration gambits just a bit riskier. The elusive connection of beacons to digital signage continues.\\n\\nEven if the uncertainty of standards is resolved, whether by third party attempts or the titans themselves, there remain the challenges of apps, Bluetooth and opt-ins. How many apps are users likely to download, and how many will they keep activated? Will consumers keep Bluetooth on outside their cars if they are constantly barraged with messages? Without global opt-in/out or customizable preferences for the service, there may be real long term issues.\\n\\nMarketers around the globe are testing the use of beacons, as they should. It is still too early to assess their effectiveness versus other modes of messaging or how consumers will react to wider usage. But it is clear for the moment that from a digital signage perspective, beacons are disruptive only in the sense that they divert the attention of those same marketers from proven vehicles. Beyond that, another *thing*. The quest for mobile-digital signage integration continues.\\n\\nBoth end users and technologists in digital signage have tended to respond to the dog whistle of new technologies in efforts to drive costs down and relevance up. More often than not, responding to dog whistles has cost time and money, and first mover advantages have been exceedingly hard to realize. This year, the whistle has been blown by some of the largest companies out there, and it seems that history is likely to repeat itself.\\n\\nBy Ken Goldberg|August 31st, 2015|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ko3sa4Jm3R4HrDZldHMBZ","type":"Entry","createdAt":"2019-10-30T10:56:43.181Z","updatedAt":"2019-10-30T10:56:43.181Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Discussing_Ed.Note"},"description":{"en-US":"*Ed. note: We often focus on the evolution of technology platforms, industry trends and advertising models in this space.  A blog-based discussion among content and creative experts took place this week, and caught our eye.  It is important to understand the differences between the internet-based, targeted world of digital signage and the broadcast world of television from a content perspective.  Audiences, engagement, measurement and technology are not the only areas of significant difference. This post first appeared on the author’s blog site, DorseyOnDigital.  It is republished here with permission.*\\n\\nEarlier this week, Niel Kielar posted an article on his blog, Agency Babylon entitled, *Content the King is Dead; Make Way for Content as a Commodity*. Go have a read. He makes the point that as content is becoming a commodity that perhaps it is no longer king. As in, “Content is King”, the mantra too often recited in the DOOH industry. He notes that “value” may be the new king. I agree that value measured in terms of customer engagement, loyalty, etc. are important elements but in the end, I believe content is what brings value to any digital media platform.\\n\\nWith that in mind, I focused my contribution to his discussion on how the DOOH industry could navigate a world where content and creativity are becoming commodities. I was happy to see Niel’s post as I have seen very little editorial commentary on the business aspects of content in the DOOH industry. Here are my thoughts:\\n\\nContent is still the key. Regardless of the technology platform, the goal of digital media distribution is to communicate or engage with someone, somewhere, for some reason. We now live in a world where the quality of the content experience is a must, not an option. Add creativity, and you give yourself a better chance to connect with your chosen audience. So how do you feed the machine with creative, quality content in a world where everything is a commodity… even creativity?\\n\\nMy team and I have been on this path for a while now and part of the answer is to leverage advanced technology to semi-automate the creative process. This is only part of the equation. The other is to find like-minded creative professionals who have also seen the writing on the wall. There is no use in holding on to a broken model (refer to the music industry) and hope for the best.\\n\\nWe’ve taken steps to find the balance between lowering the cost of creative production while respecting the talents of creative professionals we work with. This will be an on-going juggling act as price pressures continue to affect the creative industry but so far it’s working for us. Again, the music industry provides somewhat of a road map. We are in the new world of $0.99 songs versus the old world of $15 albums. Produce and sell me what I want versus selling me what you want me to need.\\n\\nCreative designers/producers all over the world are looking to maximize their production capacity to ensure a steady flow of revenue while balancing their creative desires to work on interesting/impactful projects. Many are looking to do so as independent producers who choose where they work, how they work, and remain flexible to ever changing pricing models. The new media economy enables this reality given the right production, workflow, and communication set-up. Traditional ad agencies (again, think big music companies) are finding it difficult to adapt to this nimble creative/business model. For them, it’s like herding cats.\\n\\nOn the one hand, agencies need to promote the fact that their creative professionals are worth (in terms of talent) the same if they produce a $1 millon dollar TV ad or a 15 second digital signage spot costing $3K. From a creative standpoint I believe they can easily make the case on talent, but its clear that from an economic standpoint this model doesn’t work for the DOOH industry. Can an agency bill $400/hr for creative to produce a 15 second digital signage spot for use on a digital signage network? It’s clear that the majority of DOOH deployments do not have the revenue base to support such expensive ad agency production fees. If TV production type revenues are not available in the DOOH industry, how will agencies that venture into this space support their traditional business models?\\n\\nIt will be interesting to see how agencies and independent production studios adapt to the new “commodity” reality in the DOOH industry and beyond. What we need are creative business models that will allow all stakeholders to extract value from producing, reselling, distributing, and consuming content. I expect we’re not the only creative people on this track of thinking.\\n\\n*Stephen Dorsey is the CEO of Toronto-based Dorsey Digital Media, Inc., a digital media services provider specializing in DOOH solutions for business.*\\n\\nBy Ken Goldberg|June 24th, 2010|Content, Digital Media Trends, Digital Signage|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4NVhIqCo5dZm0ZZiUDxESM","type":"Entry","createdAt":"2019-10-30T10:51:36.463Z","updatedAt":"2019-10-30T10:51:36.463Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Decaf_About"},"description":{"en-US":"About a year ago, I wrote a post about the opportunity for Starbucks to take advantage of digital signage in order to consolidate and upgrade the cacophony of messaging and offers in their stores. A year later, the thoughts still hold water. In an interesting and clearly unrelated development, Starbucks has recently been in the news for a couple of reasons related to digital media, none of which include digital signage. Strung together, the three tidbits of news leave me scratching my head. Let’s take a quick look at the news and try to figure out what might be going through the venti minds in Seattle.\\n\\nOn Monday at WIRED’s Disruptive by Design conference, Starbucks announced that it would provide free, unlimited WiFi access to all customers, dramatically broadening internet access in the stores from the current situation.  In the same announcement, Starbucks also unveiled the Starbucks Digital Network, which will provide free access to paid internet portals in the Starbucks stores.  The company even created a new division, Digital Ventures, to manage the new strategy.\\n\\nOn Tuesday, MediaPost contributor Augie Ray blogged about Starbucks’ venture (or misadventure) into monetizing Foursquare, the social media tool *du jour*.  Ray details how Starbucks may have missed the mark with the promotion, and how similar actions by other advertisers may effectively kill the “Special Nearby” feature on Foursquare.  The article provides quite a bit of insight into the early days of Foursquare advertising in general, and details Starbucks’ fast and aggressive move into mobile marketing.\\n\\nThe Starbucks announcement and their Foursquare campaign combine to provide some insight into the digital strategy of the coffee giant. The free WiFi and the Starbucks Digital Network seem to be all about making the Starbucks stores the “third place” between home and work. Where WiFi access used to be limited to 2 hours for non-AT&T users, now it is always on for all customers. That is certainly a good thing. The SDN appears to be an attempt to create a uniquely Starbucks online experience, providing content of value for free, through the device of the customers’ choice. This is also a nice gift to the denizens of the deep couches. The SDN won’t accept advertising, which makes sense as well. The objective of the WiFi offer and the SDN would appear to be getting people to spend more time in the stores. One would hope that would translate into greater frequency of visits and a lift in sales. Otherwise, it merely adds cost.\\n\\nHere is my disconnect: in my experience, the large majority of Starbucks customers are transient.  They come in, get their beverage and food, doctor it up, and leave.  The folks in the chairs and couches are a combination of regulars who stake out their territory daily, random people meeting over a coffee, and folks who just want to sit down and enjoy their purchase before they jump back in their car. Most will appreciate the free WiFi upgrade. Some will avail themselves of the free boost over *The Wall Street Journal’s* paywall. But I don’t think either effort will change the experience for the in-and-out crowd. Starbucks continues to take the approach that to the extent that there are digital screens in their stores, those screens will arrive and depart with their customers.  In-store communications and marketing will apparently continue to be chalkboards, printed signs and impromptu notices hot off the printer. The opportunity to provide a cohesive, dynamic and visually superior branding experience via a single digital display in each store does not appear to be on the radar. Letting the huge majority of transient customers absorb what they need to know from chalk and print is a missed opportunity to leverage dwell time, build brand and even encourage them to sit down for a while. Instead of investing in a digital signage network that might integrate with a Foursquare promotion (“The mayor of this location is _____ _____”), Starbucks appears to have leaped the in-store marketing chasm and gone directly to mobile marketing.  Maybe I am jaded, but I don’t get it. Why create a unique online experience and skip over a unique in-store experience?\\n\\nThe WiFi and SDN programs, while both positive, seem to have an objective of extending the stays of those who choose to sit down, and to create a caffeinated online zone for those same people. The objective of the Foursquare promotion seems to be to get people to vie for mayor status in order to save a dollar. It looks like an attempt to increase the visit frequency of Foursquare users.  Mr. Ray details why that may backfire, but the attempt has merit. I am not belittling any of Starbucks’ actions, but I am openly questioning how they can ignore the opportunity to use digital signage to pull it all together.  For their own reasons, Starbucks may have determined that digital signage is not consistent with their objectives. Maybe it is the execution in coffeehouses by Danoo, Ripple and others that turned them off. Maybe they have run tests and been underwhelmed. Maybe they feel that the capital investment is too high. Or maybe they need to re-examine their objectives. I’d venture that selling more coffee, food and music would be objectives that shareholders would readily endorse. Digital signage would do that while extending every other marketing vehicle to the point of decision. It is a year later, but it is never too late.\\n\\nBy Ken Goldberg|June 15th, 2010|Digital Media Trends, Digital Signage, Mobile Applications, Uncategorized|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44b3by7yz61OwrqWj6KzWC","type":"Entry","createdAt":"2019-10-30T10:00:23.790Z","updatedAt":"2019-10-30T10:00:23.790Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Digital_Ifyou"},"description":{"en-US":"If you look closely, disconnected comments and trends often have a common thread.  Buzz and amazement persist from several sources that there are 340 software solutions in the digital signage space. In a giftwrapped piece on DailyDOOH, the CEO of a major solution provider lamented that selling digital signage solutions is hard. And over on the 11th Screen, Mike Cearley floated the idea that our industry lags in innovation because it has not embraced openness and attracted independent developers, a la mobile platforms. There are two overarching concepts that tie these ideas together. The first is a throwaway maxim with the ring of truth. The second is a dose of reality that hits you hard, bro.\\n\\n__If it were easy, anyone could do it.__\\n\\nAt the very foundation of digital signage is the simple concept of file transfer. One way or another, a file must make its way from one point to another. It is not, to use a tired metaphor, rocket science. Marry a simple core technical concept with the lure of a gigantic, untapped market and you will certainly attract many developers. Such has been the case with digital signage, where the preponderance of those 340 solutions are basic, untested noisemakers who have proudly “cracked the code” on moving files around. That __is__ easy, and anyone __can__ do it. But there are some hard bits to this business, and the newbies, freebies and wannabes inevitably find that out if they survive long enough to see a real business application of their software magic. Scheduling, security, stability, scalability, screen control, synchronization and support are just a few of the complexities that start with the letter “s”. Resolving these and the rest of the alphabet soup of challenges requires identifying or discovering them, and then having the time, resources, capability and architecture to address them efficiently if not elegantly. Few have or will have the ability to carry that off, so the rest are left to trumpet their approach to what is easy, rather than what is innovative.\\n\\nThe innovators of function, architecture and business models have to deal with the noise of the followers while trying to reach the few buyers who understand and appreciate the complexities of the business. Innovation often falls victim to the market noise and price pressure generated by non-innovators and opportunists. That said, I have seen lots of innovative thinking in the digital signage space: ideas, partnerships and functions that advance the art as well as the business. But we will almost always suffer in comparative innovation to far reaching B2C technologies and their huge target markets. Digital signage is a B2B market, unlike mobile apps, and innovation will truly be unleashed by the competitive requirements of a rationalized market. If Mike’s vision of independent developers writing to open specs ever comes to fruition, it will be after the market is rationalized, and platforms of true scale (and therefore opportunity) emerge.\\n\\nSo yes, there are too many software players in a market that has grown nicely but not meteorically. And yes, it is hard to sell in a space where the barrier to entry is low and the awareness of what a complete solution really looks like is equally low. And yes, innovation is tempered by both preceding factors. But those things tend to wash out over time, as they will here, if only because it really is __not__ easy.\\n\\n__Digital signage is neither necessary nor sufficient__\\n\\nThere, I said it. And it is true. Digital signage does not solve a mission critical problem that makes it *necessary*. It is a technical approach to the distribution of rich media messaging that was enabled in part by the emergence of broadband. There is not a single retailer, medical office, gym, bar, college campus or corporate office that *needs* digital signage. Each can execute their core business functions without it, and many still do. That does not mean that digital signage adds no value. It most certainly does. But so does a navigation system in a car, although few would argue that navigation is truly necessary. This simple truth seems to have escaped those who continue to bring new solutions to market without determining a need.\\n\\nCompounding that, digital signage implemented as a standalone island of messaging limits its ability to solve problems and add value: it is seldom *sufficient*. In order to achieve its optimal value, digital signage must be part of architecture, part of a solution, not the solution itself. In retail, there must be integration with store systems, customer management systems, inventory systems and mobile applications. Without all of the above, the ability to use analytics to optimize both content and customer-specific offers is limited. Interestingly, at the Digital Signage Investor Conference yesterday, RMG CEO Garry McGuire said that his company is morphing into an analytics company. He is really on to something that will fundamentally change the nature, position and strategic importance of digital signage. RMG’s ability to complete their evolution will only increase as steps are taken to integrate with premise, external and customer applications, as they must.\\n\\nThe road to making digital signage *necessary* is dotted with signs that point to its lack of *sufficiency* and passes thru the intersection with other technologies and applications. At the end of the road is the core of a strategic marketing system. Stand by: there are going to be many approaches to making this happen, and do not assume that it will be easy. The skills and competencies required do not all reside where you think they might. It is going to be an amazing ride. Doubt that, and reality will hit you hard, bro.\\n\\nBy Ken Goldberg|October 18th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, Retail|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ekP4hwGjnXojwZteeRM9s","type":"Entry","createdAt":"2019-10-30T08:40:36.289Z","updatedAt":"2019-10-30T08:40:36.289Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Convergence_While"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1oPe20YrNWABFC2XhHxckl"}}},"description":{"en-US":"While the storm system now known as Icepocalypse stranded would-be flyers across most of the east coast leading up to Valentine’s Day, the majority of the digital signage world was enjoying shirtsleeve weather in the Nevada desert at Digital Signage Expo 2014. It was a whirlwind three days, with the progression of events and activities unfolding as expected. As always, the folks from Exponation did a terrific and professional job of organization and execution. I did not have the time (thankfully) to walk the entire floor, so I will leave the reviews of what is new and what isn’t to others. The rumors and gossip were as prevalent (and much more interesting) than the endless press releases. My own observation from it all is that leaders who have built and executed a great strategy, and more importantly focused upon creating a great company, have prospered. Those who have prioritized financial strategies and exits over customers, or have succumbed to opportunism have generally found the brass ring to be out of their reach. That will become self-evident soon enough. Or maybe not soon enough.\\n\\nAt our own booth, we engaged in a number of very interesting conversations, and not just about the same old thing. People responded extremely well to the notion that small is the new big, and many new ideas and use cases came out of those discussions. We also talked a lot about Near Field Communications (NFC), something that has been discussed a few times (Here, here, and here) in this space. In fact, (self-promotion alert) we had tremendous response to our demonstration of the ability to synchronize the behavior of an NFC tag (or group of tags associated with a media player) to the content displayed on screen. When a movie trailer was displayed, a tap of the NFC tag drove the smartphone to Fandango’s site to check local show times and purchase tickets. When a restaurant piece ran, *the same NFC tag* delivered a coupon for free Mozzarella Sticks to the user. A generic spot for our company appeared, and the same tag drove the user to a web form for more information. People from a variety of networks very quickly realized the value of being able to manage the behavior of a low cost NFC tag. Each came up with specific ideas of how that could be applied in their business. In the end, the ability to dynamically connect on-screen engagement with hand-held computing was an eye opener, and the opportunity to collect very valuable analytical data seemed to be the clincher.\\n\\nNo, NFC is not new, as evidenced by the dates of the above-referenced posts. And yes, until Apple embraces NFC (iPhone 6, *please*?), the true tipping point of usage is unlikely to materialize. Nevertheless, it is being increasingly adopted, especially outside of North America, and the rate is accelerating. Ironically, the clamor over Apple’s iBeacon and other BLE approaches may be helping to bring people around to NFC. Despite some apparent security issues, many of the Apple acolytes believe that iBeacon may be Apple’s “answer” to NFC, but the jury is decidedly still out on that. In fact, if it becomes as pervasive as some expect, the default setting for most people’s smartphone Bluetooth will very likely become “off”. Here’s a big reason why:\\n\\nLike the unavoidable, annoying purveyors of escort service handbills on the Las Vegas Strip (what is it with that slapping thing they do?), iBeacons everywhere will become tiresome. If you walk by a group of these analog spammers (iBarkers?) you will notice all the handbills that passersby have dropped on the ground. The only way to opt out of the handbill guy is to stare off into a place above his head and pretend you don’t see him… or his eight colleagues within a 10 yard walk. While many applications of iBeacon will be clever and useful, the thought of being bombarded as you walk down a street or through a mall is chilling. It will be like checking your spam folder in the morning for the overnight offers from Eastern Europe. Parenthetically, the spammers have featured a great many offers of Russian brides ever since the Sochi games began. You can’t say they don’t try to make their content relevant!\\n\\nThe fact is that NFC is 100% opt-in by definition: you see something of interest, and you initiate the transaction. This sets it apart from the BLE approaches. A great infographic published on MobilePaymentsToday.com provides good insight on all of the distinctions between the two technologies. It is well worth having a look. I should take a moment and give credit to Steve Gurley, with whom I have had philosophical differences over the years, especially with regard to the future of digital signage. Steve is now founder and CEO at Pyrim Technologies, where he is able to channel his passion for all things mobile, and he contributed to the infographic. Nice job, Steve… and we are still here. 🙂\\n\\nI talk so often about digital signage being a one-to-many vehicle that I occasionally wonder if I am getting senile and repetitive. But it is true, especially with large format screens, that digital signage is generally meant to engage many people at one time. The ability to have a call to action on that digital display create an opt-in, one-to-one extension of the engagement on consumers’ own smartphones  is not new as a point of potential convergence. However, the ability to deploy NFC tags once and link them repeatedly to on-screen content in real time is potentially transformative. It creates opportunities and solves problems.\\n\\nIn the world of digital signage, mobile convergence is something that is talked about as often as industry consolidation is. Both have seemed inevitable for some time now, and both appear to be picking up steam.  I’m all for it. If problems are getting solved, then it will be a good thing for everyone.\\n\\nBy Ken Goldberg|February 20th, 2014|Digital Signage, Digital Signage Industry, Mobile Applications|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1s7N8kawDKRoz6YzdUiPZl","type":"Entry","createdAt":"2019-10-29T16:05:14.274Z","updatedAt":"2019-10-29T16:05:14.274Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Consulting_Ed.Note"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3SlIyjWOaKsDYbyzBSyrt2"}}},"description":{"en-US":"*(Ed. Note: It has been three months since my last post, my annual prediction post. I could give a number of excuses for the hiatus, but suffice it to say that it has been a busy time. But we’re back.)*\\n\\nTwo of the bigger trends evident in the digital signage marketplace right now are the emerging interest of large corporations in DOOH in all its forms; and long time network owners taking a hard look at next generation platforms. In both cases, it is common (and well-advised, at least in theory) to see the decision makers look for outside help in evaluating the marketplace, defining requirements and selecting partners. That is where it gets interesting, as it can be argued that the selection of consultants will impact the outcome of the project itself. This is not solely because one consultant may be smarter, more experienced or better qualified to carry off the assignment than the next, although that can often be the case. It is also because it is extremely hard to find a consultant who understands the digital signage space, yet is untainted by vendor influence. For both reasons, becoming an informed buyer of consulting services is in your best interest.\\n\\nHere is a quick checklist for evaluating consultants:\\n\\n- *The single most important trait that a consultant can bring to the table is independence.* Having no vested interest in “who wins” means that all logical and realistic options will be considered. Independence means not taking money from entities that you may be evaluating on a purportedly level playing field. A dirty little industry secret is that the majority of the people consulting in digital signage have been severely compromised by some of the larger vendors in the business. In particular, Intel and Samsung have thrown consulting money around like sailors on shore leave for many years. You can bet it gets chalked up to marketing, because that is what it is. They are not alone. Some of their competitors and many software providers have not been shy about keeping influential consultants friendly to their cause. A “research project” here, a speaking gig there may seem innocuous, but who among us forgets where their bread is buttered? Ask a simple question, “What vendors have you done paid assignments for?”\\n\\n- *The next most important traits are credibility and perspective.* A consultant must arrive at a client site and gain respect and credibility almost immediately in order to have a project succeed. That credibility comes from their experience, both before their consulting career and during it. There really needs to be a sense of “been there, done that” to gain the confidence of clients who are actually there, doing that. Powerpoint decks can only get you so far. Sharing perspective, asking smart questions and establishing credibility go much further. When I ran a retail technology consulting firm, we rarely hired someone who didn’t answer yes to a variation of this question: “Have you ever eaten pizza at 1 AM while doing an inventory?” Our industry is not so young that we haven’t eaten hundreds of pizzas during rollouts, code releases and the like. You should value relevant experience on the ground over parachuters from ivory towers.\\n\\n- *A good consultant has a methodology and continuously evolves it.* Whether the project is the development of a business strategy, the creation of operational processes, or the selection and implementation of technology, there needs to be a method for getting to the best outcome. Discovery of the unique aspects of the client’s business must be mixed with deep knowledge of best practices (and Bozo no-no’s) and appropriate research. All of this should be supported with interview templates, process diagrams, core requirements and an understanding of the impact of technology. The magic of consulting is based upon creating a fact base, identifying opportunities and issues and then using those to filter potential action steps. The best way to do that is working in concert with a cross-functional project team and applying time-tested methods for each phase of the project. Walking in with a pre-packaged answer has little value, even if it turns out to be the “right” answer. Consulting success is driven by a mixture of consensus building and knowledge transfer. A solid methodology is the backbone for making that happen. Remember that the process will influence the outcome, and understand what the consulting process will be.\\n\\n- *Sometimes it takes a team.* Digital signage is really the application of many skills and technologies. It would be unusual for a single person to have the chops to consult credibly on content strategy, operational effectiveness and the many elements of technology integration required to make a digital signage project succeed. As such, it is often the case that a team of subject matter experts (SMEs) can collaborate efficiently on any given assignment. A consultant (or consulting firm) that recognizes this and leverages the SME approach is likely to bring more value to the assignment.\\n\\n- *Learning is never complete*. Because our industry is grounded in technology, rapid change is a given. Sprinkle in the dynamics of the many companies in the space, results of recent projects and frequent introduction of new products, and you can sense how a static view of the marketplace limits the possible outcomes of a project. Good consultants understand the playing field; have unpaid working relationships with many vendors; can speak authoritatively on what is new and where; and actively invest the time to stay current. It is not an easy task, but it is the price one pays to be credible. Has your consultant seen all the products they solicit proposals from? Can they articulate the differences between them? It is useful to determine the currency and breadth of their knowledge in many areas.\\n\\n\\nBeing smart about how you choose a consultant is as important as checking your parachute before jumping from a plane. It increases the odds that you’ll be around to talk about the adventure later. I share these ideas and issues as a classically trained Big 6 management consultant who built a 90-person technology consulting firm. I live on the other side as a vendor now, and would like nothing more than to see educated buyers drive digital signage consulting practices up several notches. That would be good for everyone.\\n\\n \\n\\nBy Ken Goldberg|February 10th, 2015|Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4HSekpJWsXCaNSewBHKGCS","type":"Entry","createdAt":"2019-10-29T15:53:21.121Z","updatedAt":"2019-10-29T15:53:21.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Conceptually_Inourworld"},"description":{"en-US":"In our world of instant messaging, instant celebrity and instant gratification, many things get taken for granted.  It is almost as if process has been forgotten in our modern culture, and only rapid results matter. This seems to be especially true in the world of digital signage, where even people who know better (or should) tend to assume things instead of understanding the process that gets one to an end result. As a result, concepts that should be fairly easy to grasp tend to get glossed over, because after all, sending files to devices to be played out on a screen is pretty simple, right? Well, it can be, if you keep four simple concepts in mind.\\n\\n1. *Cookie cutters are for bakeries, not networks.* This one goes first, because it never gets the attention it deserves.  Time and again, network operators overlook the hidden costs in a digital signage deployment.  Chief among these is the two-visit installation. The most frequent cause of a two-visit install is the lack of a proper site survey prior to the installation.  Network operators have a tendency to see the cost of a site survey, which can vary from $100 to $300+ per site, to be a luxury they can do without.  It is tempting to gather data from the sites remotely and trust that it is correct, especially when a large number of sites are involved.  But the cost of having equipment and technicians arrive to find surprises can greatly exceed the cost of a proper survey.  We typically provide an extensive checklist of things to look for at every site, and all of the reputable installation firms have their own.  Key considerations include understanding where the screen will be hung, and what type of mount is needed; the presence, or lack thereof, of electrical outlets adjacent to that site; the presence of an ethernet port in a wired network; the location of the network modem and/or router; how the network assigns IP addresses (DHCP vs. static IP); wireless security method, if any (and password!); and much more. The old carpenter’s saying of “measure twice, cut once” is very appropriate in digital signage deployments.  If you assume that all sites are the same, then also assume you need a hefty contingency fund for expensive truck “re-rolls”.\\n\\n2. *You get what you pay for.* No one will deny the large capital expenditure required to create a digital signage network. Every network operator, corporate entity and venture backer gulps hard at the cost of getting to a point where some measurement of success is possible.  The logical effect is an effort to minimize that cap ex. The big buckets of cap ex are typically displays, media players, deployment, software, content and freight. The discussion above is a case in point. So is the idea that consumer displays are “just as good” for the job as commercial displays (NOT true); that media players are commodities (actually, as electronic devices they are *commoditized*, but there are clear classes of offerings); that all software solutions are essentially equal; that content is just filler between ad slots, etc. This type of generalization is self-defeating thinking. The market is extremely efficient, and information flows freely. As a result, most (not all) items are priced efficiently. Which leads to…\\n\\n3. *Apples are not oranges.* The biggest challenge with respect to prices in the digital signage industry is the seeming inability of buyers to compare apples to apples when making purchase decisions. Here is an example. At a recent trade show, I was asked how much one of our media players cost. I gave a range, explaining that quantity, among other factors, would matter. I was informed that the potential buyer had just seen a functionally equivalent player for quite a bit less. But that was not the whole story. A box is just a box. It does what it is told… by software. It is good to understand whether the “cheap” media player includes or can support the software that you want/need. It is also good to understand things like warranties, pre-delivery services, and the nature of the components inside the box. To be sure, the many choices and business models of hardware and software companies does not make it easy for buyers, or for sellers. The same discussion can be had regarding software, services and content. A rational discussion and comparison of options has to begin with what one’s requirements and constraints are. If that is a secondary discussion, the chances of success are greatly reduced.\\n\\n4. *There is no such thing as a perfect fit.* While we are on the topic of requirements, it makes sense to state this truism as it relates to software. If you have a properly constructed requirements document and you find a solution provider who scores 100%, then one of three conditions has occurred. First, you may have let the solution provider write the requirements; second, someone may be taking liberties with the truth; or third, you have oversimplified your requirements. In my years in the digital signage world, I haven’t seen too many RFPs that were oversimplified. In fact, many are overly complex and future-oriented, and give less attention to current needs. That seems odd to me, given that most relate to first efforts in digital signage, not second or third generation networks that build on institutional learnings. In my career as a retail IT consultant, I was involved in dozens of RFP processes for a variety of critical applications. What I learned was that 80% to 85% fit to a well-conceived requirements document was pretty darn good. Evaluation of responses often hinged on the relative weight given to individual requirements. Having a path to the important elements of the unmet requirements, as well as a process for meeting evolving requirements, was often the difference maker in the ultimate selection.  So it will be in digital signage. Eventually.\\n\\nThings would be much easier if every network environment was the same, if every piece of hardware and software were the same, and everyone used the same terminology, business models and requirements. But since that isn’t the case, it would be wise to remind ourselves of these four concepts from time to time. Besides, if it really was easy, anybody could do it.\\n\\nBy Ken Goldberg|August 18th, 2010|Digital Media Technology, Digital Signage, Digital Signage Industry, Uncategorized|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6HoX7COVMIZm7UfTBD5Oj","type":"Entry","createdAt":"2019-10-29T15:25:11.365Z","updatedAt":"2019-10-29T15:25:11.365Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Compound_Perhaps"},"description":{"en-US":"Perhaps the hottest social media vehicle at the moment is neither Facebook nor Twitter, but Pinterest, the service that lets you create and organize “boards” of things you love. Much has been written about Pinterest and how its user base skews heavily female, with boards dedicated to style, food and of course cats. It takes a while to wrap one’s head around the concept, but in the end, being able to maintain an organized, visual representation of items of interest with appended comments has great appeal. With all the buzz, all the growth (and all the cats) that Pinterest has generated, it was only a matter of time until the evil, capitalist businesspeople took notice. Count me in as a proud member of that group. While Pinterest has not created brand pages like Facebook, it is certainly not discouraging the use of the platform as a business tool.\\n\\nI have established a Pinterest account that I plan to use to pin digital signage items of interest. So far I have set up three boards, described below. While anyone can follow another user and “repin” (think retweet) items they like onto their own boards, Pinterest also permits users to allow authorized followers to pin items directly on to their boards. Clearly, a board with a broad array of contributors has more value and interest. Here are the boards I have established that I would love to have others contribute to:\\n\\n__Digital Signage Community:__ General items of interest, humor or amazement related to digital signage.\\n\\n__Digital Signage Installs:__ Items related to digital signage installations around the world .\\n\\n__DSE 2012:__ Items of interest in and around the upcoming Digital Signage Expo in Las Vegas.\\n\\nI have seeded the first two with a few examples, and i will get to the third next week. If you would like to contribute directly to these boards, simply sign up for Pinterest (if you haven’t already), and follow the board or boards that interest you. I will figure out how to enable you to pin directly. All basic rules of Pinterest apply, and if you do your best not to use the comments as a marketing channel, you can stay. Oh, and no cats, even though mine are very cute. The intent is not to monopolize the digital signage Pinterest discussion, but instead to get it started and make it open. I think and hope that these boards can become a great resource and springboard for discussion for everyone, and I am sure that ideas for additional boards will come up. Others can and will set up boards of their own, and they should. But it has to start somewhere, and now seems like the right time. Happy pinning!\\n\\nUPDATE: The tools on Pinterest for determining who is following a board are, shall we say, lacking.  If you followed and have not been notified that you can contribute, drop me an email and let me know!\\n\\nBy Ken Goldberg|February 29th, 2012|Digital Signage, Digital Signage Industry, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3pK6V0zoHy5WFvNu3FK9wd","type":"Entry","createdAt":"2019-10-29T15:17:14.681Z","updatedAt":"2019-10-29T15:17:14.681Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Chooseprocess_Igot"},"description":{"en-US":"I got an email last week from a consulting firm launching a new service line. I wasn’t the only one, as Dave Haynes gave his competitors some free publicity, which speaks well of him. The digital signage industry needs many things, one of which is a stable of credible, focused consulting practices competing for business. However, one thing the industry most certainly does not need is an entity that purports to serve as “Underwriters Lab” or *“Consumer Reports”* providing a self-described beacon of objectivity as people wade through the apocryphal 300 vendor offerings. That is arguably neither consulting nor a model that will advance the industry. There are many reasons why, and I speak here as someone who built a very substantial consulting firm helping large companies select software from a fragmented field of vendors. I am not an expert on many things, but when it comes to helping sophisticated (and sometimes less sophisticated) clients understand software requirements, alternatives and strategies, I have walked the walk. I hope this discussion can help both providers and consumers of consulting services in our sector.\\n\\n__The Myth of Big Numbers__\\n\\nYes, there are literally hundreds of choices in terms of digital signage software providers. But the fact is that for an end user who is willing to invest substantial cash in order to make an informed decision, the field of truly qualified providers is actually less than 20, and I believe that I am being very generous to the last 8. A client should be paying the consultant to understand and challenge business requirements, filter out the obvious non-starters from that group, and ensure that there are no unique needs that might actually widen the search. Anyone throwing the Software Holocron on the conference room table and telling a client how much work it is to sort through all the choices is being disingenuous at best. The truth is that the task of running a collaborative and positive process is far more difficult than narrowing the preliminary field. A good consultant invests his or her time to develop a deep understanding of what is out there and how it changes over time. A client pays a consultant to bring a starting point to the process, and for the process itself. If that makes intuitive sense, and it should, then the number of solution providers is not really that daunting.\\n\\n*To the consultants: You are selling process, knowledge and methodology.*\\n\\n*To the end users: You are buying perspective, experience and insurance. Know who you are buying it from.*\\n\\n__The Best Consultants Are Independent__\\n\\nThe value of hiring a consultant includes gaining their experience, knowledge and perspective. Their ability to assimilate the unique and important elements of your business and relate it to the selection of a solution is also incredibly critical to the success of a project. But perhaps the most important quality that a consultant should bring to a selection process is independence. They should be free of any taint of favoritism, sponsorship or conflict of interest. Why would anyone want to pay for a process in which the outcome is stilted or pre-ordained? That would be letting someone steal your watch and then tell you what time it is. Demand that a consultant not just tell you they are independent, make them prove it. Where have they worked before, and with what software? What biases do they have, both positive and negative, and why? How many different solutions have they selected and installed for clients or purchased and deployed as end users? Have they ever received a check or payment of any kind from a vendor? These are reasonable questions to ask, knowing that everyone got their experience one way or another, and that personal biases are acceptable if they are explainable.\\n\\n*To the consultants: Stake your reputation on independence. It is great and valuable to have relationships with many vendors, insight into what they do well and a sense of their roadmap. Invest your time to build that. Don’t sell out.*\\n\\n*To the end users: You must ensure that you and your team are part of the process, and you must be willing to participate and challenge assumptions along the way. That is how you will get the most value and best results.*\\n\\n__Pay to Play is a Horrible Idea For Everyone__\\n\\nCredible folks with passion, smarts and experience have posited this idea of a business model where vendors would actually pay them to “review” their software independently, and compile their findings as a resource to potential customers, who presumably would also pay dearly for them. This makes absolutely no sense to me. Independence goes out the door as soon as a check is written. I can’t imagine that any of the usual suspects in the industry who would actually consider this scheme to be a marketing expense (and we all know who they are) would tolerate anything other than a glowing review. I certainly would not, but then again, I would pay a consultant to review our solution right after we play some hockey on the River Styx. The result of this innocent sounding *“Consumer Reports”* scheme is a self-selected short list of vendors willing to pay to get preferential treatment. This isn’t SEO, and the decision being made is not which smartphone cover to buy! Selecting a digital signage solution is a strategic decision that will cost lots of money. Should an end user assume that anyone not in the compendium of paid reviews has a substandard offering, or that those paid reviews are legitimate? I don’t think so. We exist in an industry where confusion among newcomers is rampant. Having people with good resumes touting paid reviews as value-added consulting is not helpful. Real consultants should be selling process, methods and independence, learning their clients’ business and *optimizing client outcomes* over personal incomes. Pay to play is a bad model developed by ostensibly good people. If they really are smart, they will abandon it, and apply their ingenuity to methodology and toolkit, even if that requires investment. There would be ROI on that effort.\\n\\n*To the consultants and end users: When independence is not important, neither is credibility.*\\n\\n*To my fellow vendors: There are better ways to deploy your capital. Just say no.*\\n\\nThere are lots of lists and directories out there that help identify alternatives. What we lack are competitive, independent consultants who have invested the time to understand strategy, the concept of “fit”, the particular strengths and weaknesses of the top offerings, and who have developed a methodology for melding fit with process. Having competition among consultants will allow end users to assess approach, qualifications and results. When we get there, better decisions will be made, which advances the industry for everyone.\\n\\nBy Ken Goldberg|October 16th, 2012|Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3vsuHl6Jfhdl3MnZdcEmbG","type":"Entry","createdAt":"2019-10-29T14:49:13.610Z","updatedAt":"2019-10-29T14:49:13.610Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Checkout_Foursquare"},"description":{"en-US":"Foursquare, the social media sensation, along with competitors like Gowalla, Booyah and many others, has sure generated a lot of hype recently in terms of the relevance and (future) importance of “check-in” applications to customer relationships. The viral pop culture acceptance of these mobile applications has driven many forward thinkers to envision the day when these location-aware apps will become the delivery vehicle for loyalty-programs, targeted offers and of course advertising. I think that they are half-right. The mobile devices will be very important vehicles for OOH marketing.  But location-*aware* applications that by definition require users to actively launch them and check-in before delivering their marketing payload are probably not going to be the winners in the long run.  It will be location-*based* applications, delivered on those same mobile devices, that will emerge as the winners. Here’s what they are and why they will win:\\n\\nThe U.S. PTO recently published a patent application from Apple for a location-based application service. That application is covered in great detail by Patently Apple. At a high level, the concept is simple. Using the geolocation capabilities in the iPhone, a user that has opted in to the location-based application service would have temporary applications available on his/her iPhone based on their current location. By way of example, the patent application contemplates temporary apps delivered in a restaurant environment that might allow the user to view/join the waiting list for a table or perhaps order some take-out. The application is downloaded from the cloud, and disappears from the iPhone when the user leaves the restaurant. It is not hard to see the value of this approach. While each of your ten favorite restaurants (or grocery stores, movie theaters, or retail shops) may eventually develop mobile applications, not too many people will download them all and patiently navigate to them at the appropriate time. Instead, the latest and greatest version is made available only when you would want to use it: when you are there. No check-in required, and location-based, relevant tools are at your disposal immediately.  If you have opted into a loyalty program, a location-based application can identify you from your phone number, recognize you, incent you or otherwise reward you for being there. It can also allow you to *do* things, such as place orders, find items, or perhaps scan a barcode and learn more about a product. That is powerful stuff. These capabilities could be delivered on any smartphone whether Apple is granted the patent or not. The concept is what is important here. As a retailer or restauranteur, I would rather invest in my specific location-*based* application than be beholden to Foursquare and several location-aware providers and their subsets of my customer base.\\n\\nBy the way, digital signage is inherently location-based.  Media player locations are known. Network operators can target media based on what is known about the location. Pairing digital signage with mobile location-based applications is a very powerful idea. The possibilities are enormous.  Like many other fads, checking in is going to come and go. Walking in will never go away. That’s something to be aware of.\\n\\nBy Ken Goldberg|June 3rd, 2010|Digital Media Trends, Mobile Applications|1 Comment"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1kOXyQ10aSq5fagSUiXFam","type":"Entry","createdAt":"2019-10-29T14:35:39.844Z","updatedAt":"2019-10-29T14:35:39.844Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_SocialTV"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5DDGgFlBwYbbNU33RWGIgT"}},{"sys":{"type":"Link","linkType":"Entry","id":"1fKaodbKeWNKn7rkPawqDd"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1fKaodbKeWNKn7rkPawqDd","type":"Entry","createdAt":"2019-10-29T14:35:35.964Z","updatedAt":"2019-10-29T14:35:35.964Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_SocialTV_Howto"},"title":{"en-US":"How To Make DOOH Relevant: Social TV"},"description":{"en-US":"By Ken Goldberg|March 23rd, 2012|Content, Digital Media Trends, Digital Signage Industry, OOH Advertising, Retail, Social TV"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DDGgFlBwYbbNU33RWGIgT","type":"Entry","createdAt":"2019-10-29T14:35:01.530Z","updatedAt":"2019-10-29T14:35:01.530Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_SocialTV_Likethis"},"title":{"en-US":"Like This: Social Media Equals Engagement"},"description":{"en-US":"By Ken Goldberg|April 9th, 2012|Content, Digital Media Trends, Digital Signage, Digital Signage Industry, Mobile Applications, Social TV\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ssBOXs0RCU6iiy2u3UiC3","type":"Entry","createdAt":"2019-10-29T14:15:16.140Z","updatedAt":"2019-10-29T14:15:16.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Blinded_Welcome"},"description":{"en-US":"__Welcome back__\\n\\nI haven’t written for a while now. For those of you that have actually noticed the absence, thanks for caring. I generally get antsy when it has been 7 to 10 days since the last post, so that feeling of obligation and anxiety has been pretty strong for weeks now. Truth be told, it has been a very busy month, and in a good way.  I have also burned hours stewing over having finally identified the lowest life forms in the digital signage industry, quite an achievement considering the numerous candidates. (And you know who you are, *dahlings*. May you each receive the properly painful karmic comeuppance that certainly awaits you.) I won’t waste further keystrokes or your time on such negativity, as cathartic as that might be. During the blog hiatus, I’ve also been lucky enough to connect with some of the brightest, most uplifting people in and around our space. That has been an overwhelmingly positive experience for me, and reinforces the notion that life is too short to waste time with people who bring you down. None of which has anything to do with today’s writer’s block-busting post, but it felt right to share.\\n\\n__An Industry of Niches__\\n\\nDigital signage has its roots as a non-Internet phenomenon, when early networks burned DVDs and distributed them to locations, usually on a monthly basis. It did not take long to understand that there was an opportunity to create a viable business by leveraging captive audiences, predictable dwell times and advertising sales. As broadband began to proliferate and networked solutions were born, it looked like the salad days for digital signage were on. While there have been many success stories, the gold rush did not turn out quite the way typical network and solution provider business plans projected.  Perhaps the highest and best use of digital signage is not necessarily as an advertising vehicle. If that is true, then events, behaviors and strategies of the past and present need to be re-examined in a different light.\\n\\nThe lure of advertising dollars “certain” to be diverted from television and traditional out-of-home budgets attracted digital signage startups like moths to lightbulbs. On the network side, every conceivable venue type where one could make a case for dwell time seemed to have entrepreneurs aggregating locations. Capital costs, which were far more onerous in the early days, did not faze the startups or their investors, as they bought into the ad revenue model en masse. Two special situations only increased the hysteria in mid-decade. The 2005 sale of PRN to Thomson for $285 million was generally perceived as validation of the ad-based model. Never mind that selling ads to WalMart’s browbeaten vendors is hardly a typical scenario, or that PRN’s model could not be replicated without a benefactor like WalMart. The FocusMedia IPO was the other one-off that received undue hype. People seemed willing to ignore the fact that the FocusMedia networks were not in fact networked, and that China’s media environment is a tad different than that of North America or Europe. Beyond these anomalies, the ad-based networks that succeeded combined focus and scale in various ratios, and it was not a walk in the park for any of them. The number of large scale winners was small enough to spawn its own cabal association (DPAA, nee OVAB), with astronomical dues sufficient to support paid research reinforcing the CPM rates of members, while keeping out the annoying riffraff. The DPAA does some good work, and has recently changed its membership policies and dues structure, but it remains a mouthpiece only for an important segment of an industry, not the industry as a whole.\\n\\nOn the solution side, entrepreneurs sniffed opportunity as well. Software distribution, content creation, media player and kiosk makers suddenly morphed in to digital signage solutions. It is fair to say that most if not all of them were blinded by the light reflecting off the pot of advertising gold. It is interesting to look at how time, market pressure and customer demands changed strategies along the way. Some have invested huge amounts of time and money trying to optimize their solutions for ad-based networks. (Ironically, the majority of the DPAA powerhouses use home grown solutions and have been reticent to make a shift to commercial packages.) Others have seen their solutions take on the look of software built by committee, as different pieces built to mollify key customer requirements have a bolt-on feel to them. Others have tried the shell game of promoting bells and whistles to distract attention from a fundamentally flawed core. All of this was occurring as garages across the world gave rise to a new generation of me-too products. Some were undoubtedly worthy, but encountered a vendor-saturated marketplace in which key targets were either taken or moving at a snail’s pace. The recent demise of DG Screens is a good example of a what may have been a promising solution unable to gain enough traction to survive. We may never know the actual motivation for Harris’ impending divestiture of its Broadcast Communications unit, which includes its digital signage business, but their big bet on an ad sales play may make for fun deal discussions. That pot of advertising gold will almost certainly expand, but it will never be large enough to sustain the hordes of software solutions competing to power the networks. For quick affirmation of this, read the ever-growing list of vendors being compiled by DailyDOOH. If you have heard of 25% of the names, you are doing well. Finally, the demise of SeeSaw Networks, the sale of Adcentricity, the focus of DOMedia on outdoor, and the retrenchment of rVue are all indicators that the advertising angle is not what most people thought it would be.\\n\\nHere, I’ll just say it: *advertising-based networks are a NICHE within an industry, they are NOT the industry itself.*\\n\\nDigital signage may have more usefulness as an activator and marketing tool than as an ad platform. The days of venue aggregators are giving way to the era of corporate deployment. This brings with it a shift to branding and marketing as primary goals, with advertising revenue often discounted in ROI discussions. And it necessarily makes content and engagement, scalability and interoperability, flexibility and cost efficiency the focal points of decision makers. New solution entrants will be hard pressed to get through a proper corporate selection process, and older ones will have to decide what they really are. The market has a way of dealing with those that don’t choose and invest wisely.\\n\\nThe emerging battle will be for niches within the next wave of adoption. And while advertising will be one of those niches, it may no longer be the one with the highest growth rate. Sustainable market strategies and resilient business models will have to win the day.\\n\\nBy Ken Goldberg|May 29th, 2012|Uncategorized|8 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5s4h5CLbaztTliVeXLU3yv","type":"Entry","createdAt":"2019-10-29T14:00:17.915Z","updatedAt":"2019-10-29T14:00:17.915Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Bigshow_Lastweek"},"description":{"en-US":"Last week marked my 24th visit to the National Retail Federation Annual Conference, a/k/a The Big Show. In a strange way, it made me feel old and young at the same time. The Big Show takes up two halls at the Javits Center in New York, and it attracts the biggest of the big and the smallest of the startups in technology, retail services, and consulting. Lots of deals get done in the private meeting rooms at the back of the hall, as well as in the city’s amazing array of trattorias, steak houses, cafes and watering holes. Private receptions vie for retailer attendees on Sunday and Monday nights. In keeping with the theme of Bigness, the opening keynote was delivered by part time New Yorker W.J. Clinton. Oh, and there is a pretty significant educational program with dozens of sessions to choose from. It is an event with a consistent level of buzz, excitement and quality, year after year.\\n\\nOthers have accurately commented on the increased presence of digital signage on the trade show floor. In reality, the variety of offerings was only slightly higher than the past two years, but the more positive sign was that retailers were talking about it and demonstrated some understanding of how it fits in. In a comprehensive review of the buzz at the Big Show, two out of four editors from Retail TouchPoints listed digital signage as a significant theme.  That’s great progress and a good indicator of interest. As exciting as it is to have digital signage beam its way into the general consciousness of retailers, the overwhelming theme that I noticed at the Big Show was Big Data. And when retailers figure out digital signage’s role in that arena, things will get really interesting.\\n\\nBig Data has exploded as a tech meme in parallel with the growth of ever richer sources of data from ever expanding sources. If you have seen the IBM ads with the “smarter planet” theme, they are based upon the use of Big Data. If you have watched the popular TV series *Person of Interest*, “the machine” churns out insights based upon the analysis of Big Data. Essentially, the challenge of Big Data is the management and analysis of a huge number of disparate data points in a manner that makes connections that lead to insight. That can be applied to managing traffic patterns, power grids and medical records. But in the world of retail it is all about managing merchandise and customers: Operations and Marketing. The merchandising and operational opportunities are the easier targets, and most of the solution providers churning out Big Data stories were focused there. Retailers can taste the ROI on price optimization, smarter merchandise allocation and supply chain improvements. Yet the customer marketing piece provides what may be a much larger payback.\\n\\nThe old database marketing standard for stratifying customers, RFM (Recency, Frequency and  Monetary Value) is as valuable today as it has ever been. But RFM has been traditionally applied in a world where direct marketing offers (think catalogs, direct mail) are costly to produce and distribute and where it makes sense to make those offers only to those prospects most likely to respond. Technology advances allowed for a variety of offers and tests to be managed, but analysis was always applied to what a customer had *already done*, not to what they are *doing*. Today, the customer databases filled with transactions are augmented by volumes of data from web encounters, mobile encounters, and increasingly, in-store media encounters. Today’s imperative is to make relevant offers to customers in near real time based upon who they are and what they are doing now. Big Data gives rise to Big Questions. What store is the customer in? Have they launched the retailer’s smartphone app? What part of the store are they in? What media was playing on the digital signage display when they reacted to an offer? When was their last visit? How can we tailor an offer to this customer to optimize this visit? How can we drive loyalty?\\n\\nThe ability to make enough connections from all the data points and to align them with insights on customers themselves in sub-seconds may very well be a differentiator between the winners and losers in retail and food service. Pulling together all of the relevant data points is part of the job. Figuring out how to stratify customers in a more useful way is another. Being able to operate a virtual offer engine against that data and segmented customer base is where it needs to go. One offer has never fit all customers. Direct marketers have known this forever. Now we operate in an environment where offers can be made at little cost to customers holding the delivery device in their hands *while they are at the point of purchase*! This is transformational, and a technical and marketing challenge of the highest order. Digital signage will play a role as an activator and as one delivery channel for offers. Data coming from media players will make marketers operating their offer engines that much smarter. Content reacting to intelligence about who may be watching becomes more relevant and effective. Big Data leads to Big Questions and Big Opportunities. The future belongs to the marketers.\\n\\nBy Ken Goldberg|January 26th, 2012|Content, Digital Signage, Mobile Applications, Retail|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3IOVihF9XOgjvnkSUsM8yB","type":"Entry","createdAt":"2019-10-29T10:48:07.590Z","updatedAt":"2019-10-29T10:48:07.590Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_BI_Everyone"},"description":{"en-US":"Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And then on Thursday, some real news came out that Wireless Ronin plans to merge with Broadcast International (BI), with Ronin being the surviving entity. Of course the actual news was accompanied by a claim of future dominance, but that has come to be expected. While most other commentary has provided the skepticism and cynicism that seems appropriate, a look at public filings provides the interesting prologue to this deal, yet still leaves one wondering “why?”.\\n\\nIt has been common knowledge for some time Broadcast International was looking for a new direction, especially after the recent loss of their largest digital signage customer, Bank of America. Their offering was not differentiated, and many observers were confused by what their true strategy was. Some sort of deal seemed inevitable, and it turns out that Ronin was not BI’s partner of first choice. Back in January of 2013, BI entered into a Merger Agreement with AllDigital Holdings, an OTC Bulletin Board-traded company focused on cloud-based broadcasting of digital media to a variety of endpoints, with focus on mobile devices and smart TVs. Digital signage media players are among potential target devices for the AllDigital infrastructure, so it all made some sense. Under the terms of the Agreement, AllDigital was to become a wholly-owned subsidiary of BI.\\n\\nThen it got interesting and perhaps a bit ugly. AllDigital asserted that certain representations and warranties made by BI in the initial Agreement were “inaccurate”, and after some normal deal machinations, the parties inked an Amended Agreement. Eventually, the Agreement was terminated by BI, which AllDigital disputed its ability to do, and proceeded to terminate the Agreement themselves. AllDigital asserted that due to BI’s alleged breaches, it is entitled to a $100,000 termination fee as well as 4% of BI’s equity. There are no filings that I could find from either BI or AllDigital that indicate that AllDigital’s claims have been settled, and one might assume that it may impact the Ronin deal in some way. As a result, there may be a scenario in which AllDigital ends up holding about 1.5% of Ronin’s common stock, which would be ironic.\\n\\nIn looking at the proposed BI-AllDigital merger, it is easy to find some synergy between them. AllDigital’s cash position and ability to raise more capital was likely an attractor for BI. By their actions, it looks as though AllDigital wanted the deal to happen, presumably to have access to BI’s CodecSys Video System technology, which could fit with AllDigital’s infrastructure. Yet time and patience (and probably tempers) ran out at the end of the year, and the merger never happened. Both companies remained in deal mode to some extent: in January, AllDigital rejected an unsolicited takeover offer from a company called Abacast, and it did not take BI very long at all to go from buyer to seller. The speed from termination of one deal to announcement of another is an indicator of BI’s… *motivation* to do something.\\n\\nAs the disposition of the failed BI-AllDigital merger likely remains in the hands of attorneys, the question of “why?” regarding the BI-Ronin deal remains. While the technology bases of BI and AllDigital made some sense to combine, it may be a stretch to see the natural fit between BI and Ronin on that same basis. Instead, it is likely that Ronin believes it can sell its software into BI’s remaining customers, and perhaps leverage some of their Managed Media Services into its own installed base. My guess is that despite the pronouncements of the merger announcement, Ronin will do its best to sell off the CodecSys IP to raise much-needed capital, which might help in reducing the significant debt load it will inherit in the deal. Does this merger pass the test of being strategic, making Ronin a stronger company and competitor, or does it just kick the can down the road? It is probably too soon to tell, but it is easier for a financially strong company to acquire and leverage a distressed asset such as BI than it is for a company that itself is struggling to grow revenue and manage cash. Perhaps the logic of this deal will become more apparent as time goes on, but for the moment, the “why” escapes this observer. For Ronin, it may have been more of a case of “why not?”. For BI, another Stephen Stills classic comes to mind:\\n\\n\\nUPDATE: *The Wireless Ronin 4Q earnings call with analysts was held after this post was written. After reading the transcript of the call, it appears that the merger deal with BI includes a covenant that BI will bring no more than $250,000 of their $5 million in debt to the closing table. Presumably, BI expects to convert debt holders to equity prior to closing. It makes sense that Ronin would not assume the huge debt on BI’s balance sheet.  It is also a signal of the level of desperation on BI’s side that both their debt and equity holders were prepared to take a huge dilution hit as well as deal risk. Nevertheless, even $250,000 of additional debt on top of their own dilution might be cumbersome for Ronin.* \\n\\nBy Ken Goldberg|March 7th, 2014|Capital, Digital Media Technology, Digital Signage Industry|0 Comments"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7ziBjg4es64DzHsAchGpaZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"2wxMBEHuKwH1N9172frZRP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2wxMBEHuKwH1N9172frZRP","type":"Entry","createdAt":"2019-10-29T10:47:45.530Z","updatedAt":"2019-10-29T10:47:45.530Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_BI_Everyone_Video2"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"fWEA9nNobhzxZ38PAlJU0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ziBjg4es64DzHsAchGpaZ","type":"Entry","createdAt":"2019-10-29T10:45:55.897Z","updatedAt":"2019-10-29T10:45:55.897Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_BI_Everyone_Video1"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4HR8Iy2iZaIGDYGr43LsY6"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4AnOfQkCXhBJJypHD04nF7","type":"Entry","createdAt":"2019-10-29T10:36:46.451Z","updatedAt":"2019-10-29T10:36:46.451Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Better_Ioften"},"description":{"en-US":"I often hear the laments of digital signage network veterans when they discuss ad rates, agencies and measurement. It seems that digital signage networks are held to a higher level of accountability than traditional media, especially television. The dirty little secret is that television numbers are and always have been directionally useful but certainly lacking in true accuracy. Have you ever heard of advertisers challenging Nielsen or Arbitron ratings because they could not verify how many people were in the room, and whether they were paying attention to the screen? Is it not true that simply having the television on and tuned to a channel is sufficient to drive ratings, and therefore rates? Is that insufficient for digital signage networks because it is “new” or because the presence of technology drives expectations? There are indications that the worm may be turning just a bit, driven in part by evolving television technology. The question is whether the new reality will have a positive or negative influence on digital signage.\\n\\nIn a recent presentation, Facebook investor Roger McNamee had lots of things to say about the world of media and technology. It is well worth reviewing. The one nugget among many that caught my eye was this:\\n\\n*“Television is the last protected media business,” but it’s going to get disrupted. For one, once televisions are computers, analytics of who watches will get more accurate than Nielsen panels. “Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look.”*\\n\\nPretty insightful stuff, and concepts that will have television executives shaking in their Armani suits. Nielsen ratings were good for everyone: networks, advertisers and Nielsen, because there simply was not a reliable way, or any real imperative to get a a greater degree of accuracy. And to be  sure, the networks have little interest in being more accurate. The age of TiVo has been disruptive enough for them. The age of granular viewer analytics will be even more so, as McNamee predicts. But will more precise metrics result in a collapse of TV ad rates? If *American Idol* is still the most-watched show on television, will Coca Cola, AT&T and Ford want to pay less to be associated with it once they know about the impact of bathroom and kitchen breaks? I don’t think so, and the fact that I didn’t have to think very hard to name the three top *Idol* advertisers should be evidence enough of that. Advertising still works, and pricing at the top end is still a supply and demand business. It is at the fringes of ratings and viewership curves where TV ad rates are likely to drop, closing the gap between a huge chunk of television advertising and digital signage advertising.\\n\\nHow does this impact the world of digital signage networks? If television numbers are less than they have appeared to be for decades, and the net impact on television rates is primarily on second and third tier programming, digital signage may start to look even better on a more even playing field. I don’t think that anyone in digital signage had delusions about CPM rates that would approach those of network television. Nevertheless, if the reach of larger DOOH networks can be established, and the venues of the screens are arguably more conducive to driving a purchase decision than a television in a bedroom, is it not a better value? I think so. Of course this presumes that networks will have research numbers to back up traffic data, whether it comes via old fashioned legwork or emerging technology. Clearly, that is the direction of the serious players in our space. If we lead the charge for precise measurement, there is a chance to make the case for digital signage as a leader in transparent metrics. Television will be left to catch up, and answer questions about the veracity of their numbers. That can only bode well for DOOH networks.\\n\\n__Will better precision on television viewership impact rates for TV?__\\n\\n__Will it impact digital signage uptake or rates?__\\n\\n__Should Ken have admitted to watching American Idol?__\\n\\nBy Ken Goldberg|July 25th, 2011|Digital Media Technology, Digital Media Trends, Digital Signage, Digital Signage Industry, OOH Advertising|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"iZbrsh2LkoYOzUGpj0RJW","type":"Entry","createdAt":"2019-10-29T10:26:47.962Z","updatedAt":"2019-10-29T10:26:47.962Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Assessing_Dirk"},"description":{"en-US":"Dirk Huelsermann is the founder and President of OVAB Europe. I have never met Dirk, but I am told that I would like him. I already do, just from our text-based, time zone-shifted, trans-oceanic Twitter ties. One of the nice things about Twitter is that you can find and follow people with whom you have common interests and gather new perspectives. In this case, we share a passion for DOOH, as well as for the trends and issues in the venture and financial world. Dirk serves as a wonderful curator of the sources he reads daily, and his tweets lead me to many interesting insights.\\n\\nThe short, cynical answers to Dirk’s question might be “a lot less than what the owners think” or “only what someone will pay for it”. A more thoughtful answer would start with an assessment of the space, the market and the purpose of the valuation. There is precious little generally available information related to digital signage software company valuations, even though there have been a few transactions and a number of companies openly on the market for some time. The reason for this dearth of information is that with one notable exception, all of the pure software companies are privately held.  As such, most of the sales that have occurred have been private, and terms of public company acquisitions have not been detailed. We’ll return to the notable exception in a separate post. But first, an examination of the factors involved in valuing a privately held company in a fragmented space. In this post, we will focus on the early stage process. In subsequent posts, later stage valuation and public valuation will be examined.\\n\\nIt makes sense that valuations are lowest at the startup phase, and ramp higher as a defensible market position is defined, again when rapid growth and profitability are achieved, and then again as financial and market share milestones are achieved.\\n\\nAs a company progresses through these stages, valuation becomes an easier task. In fact, the enterprise value of the company increases as it becomes easier to evaluate; more sophisticated and larger investors become interested; and the path to a liquidity event becomes clearer.\\n\\nTo the extent that the graph is in any way related to reality, then the takeaway is that the wide majority of players in the field have both low valuations and limited access to capital. There are few institutional investors left with a taste for startups in a crowded field, preferring instead to invest later at higher valuations when the winners begin to emerge. The blood-letting among those who tried to pick winners 3 to 7 years ago is an ongoing case study in the risk of early stage investing.\\n\\nFriends, family and angels are the go-to investors for startups, and those investors have little to go on beyond an understanding of the business plan, belief and/or trust in the management team, and their own instincts. Smart startup investors focus less on the current value of the enterprise than its relationship to their ownership position and the path to the next rounds of capital. They know (or should know) that angel rounds are rarely, if ever, sufficient to get a company to the next stages. A seed round may provide enough capital to get through six months and provide the investor with a fairly large stake. The next round generally involves a larger capital raise at valuations and share prices that must reflect the progress of the company and properly manage the demand curve for the company’s equity so that enough is raised from known investors to take it to the next stage (Positioned). Failures in calculating how much is needed, in raising enough, or in getting to that stage soon enough may lead to the dreaded “down round”, in which share prices must be discounted to attract additional capital.\\n\\nThe reality of early stage investing is that investors must ponder dilution in both an “up” and a “down” scenario. If initial valuation was too rich and more capital is required before key milestones are achieved, early investors must either re-invest *pro rata* in order to maintain their ownership positions, or stand by as others dilute them and establish ownership at a lower basis. If the company was able to hit positive milestones before new capital is required, then the valuation (and share prices) may well go up. Again, early investors must either pony up additional capital or be diluted by new investors. In some cases, a new round may introduce new classes of stock, liquidation preferences and/or warrants, all of which have negative impact on the *ownership position* of early investors who stand pat, although not necessarily on the *value* of their investment. Making that first “pass or play” call is seldom easy for the early investors, regardless of whether prices have gone up, down or remained stable, as there may not be enough information to assess risk accurately.\\n\\nValuation becomes more tactical in subsequent rounds and stages, when there is more data to consider and key questions have more concrete answers. Did the company meet key product and sales goals? Has the company established a differentiated position? Were they right about the market size, sales cycle and competition? Do they have the right team? What else is happening in the sector? How much tweaking does the business plan require now that it is being executed?  In an upcoming post, we’ll look at factors that drive valuation as a company progresses past the startup phase, and also examine public valuations.\\n\\nWhat is your experience or perspective on valuing a digital signage software company? Chime in with a comment.\\n\\nBy Ken Goldberg|December 7th, 2010|Capital, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1rtQnWXblvVrHzAeBIioIG","type":"Entry","createdAt":"2019-10-29T10:21:17.657Z","updatedAt":"2019-10-29T10:21:17.657Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Winning_Oneof"},"description":{"en-US":"One of the nice things about industry events that occur in New York is that it is easy to make time in the city super productive. New York is the east coast epicenter of media, advertising and capital, among many other things. Last week’s trip to New York for CETW was no exception. In addition to all the activities you might associate with a trade show, I found myself taking two crosstown cab rides to meet with investment bankers on behalf of a customer. The timing of the cab rides from the Javits Center was not terrific, as they coincided with the preparations for, and subsequently the tail end of the Veteran’s Day parade down Fifth Avenue. On the bright side, walking the last few blocks provided an opportunity to get some exercise and thank some vets. And the meetings themselves were eye openers for me.\\n\\nMaking a pitch with or for a network operator is not new territory. In the course of building our own business, we’ve been involved at the business planning, capital raise and launch stages on a variety of network deals through the years. To be sure, some worked out better than others, but each experience provides some insight into how our industry is viewed by those in the capital markets. Here is what I learned or confirmed last week:\\n\\n- __They are starting to embrace our business.__ There are standard, rote questions you hear in these meetings, and then there are questions that demonstrate understanding. These folks, who will remain nameless, were savvy thinkers. When the questions sound like a checklist from a textbook, it is the sign of someone who either hasn’t thought through the opportunity or is looking for a reason to pass. The questions last week were deep and sparked conversation. They reflected preparation and interest, and more importantly, a real sense of where the upside and dangers lay in the plan. Not many folks in the institutional money game could have had that type of conversation two or three years ago. It was refreshing.\\n\\n- __Field of Dreams was a movie.__ Nobody really wants to talk about raising or investing money on a bet that scale will attract advertising dollars. Where discussions used to focus on the cost of site acquisition and deployment, they have turned quickly to monetization. I have seen less sophisticated financiers demand letters of intent from advertisers and ad sellers, which of course are completely worthless in reality. Now the savvy folks are digging into the value proposition to brands and agencies of the proposed network, the uniqueness of the target audience, the potential pricing, the relevance of the content, and then vetting all of that directly with people on the buy side. Only that way can a reasonable risk assessment be made, short of having a pre-launch sponsor or two in pocket, which is rare. Nobody buys into the hockey stick revenue chart, but a compelling offer can be tested as it scales. Smart money sees a potentially huge network as an end point that is attained only after 2 or 3 milestones are successfully reached along the way. Incremental deployment of capital, incremental learnings and adjustments, followed by aggressive expansion in size and scope after the model is proven.\\n\\n-__Digital signage may finally look less risky than alternatives.__ In an environment where money is coming off the sidelines in a near-hysterical rush to identify the next big thing, digital signage offers a tangible, if less buzz-worthy way to play in new media. The rush to social media and mobile start-ups is nearing the level of tulip bulb mania, while a growing, maturing and disruptive industry, digital signage, remains undercapitalized across the board. The temptation to roll-up, aggregate or otherwise create something of scale from our fragmented network and vendor marketplaces may be too tempting for some investors to pass on for much longer. It is now an easier task to identify winning models, winning companies and winning leaders than it was just two years ago. From all the chaos we witness daily will come order, and it will come from investors and corporations placing large, informed bets.\\n\\nSo it seems that on Veteran’s Day, I got some signals that perhaps our industry is becoming better understood by the guardians of institutional money. Despite the cacophony of hype, too many combatants and the fog of battle, we may be entering a phase of clarity… at least in the minds of investors. That would only be a good thing.\\n\\nBy Ken Goldberg|November 16th, 2010|Digital Signage, Digital Signage Industry, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4aP6V6IApofQNnpuSMTd3g","type":"Entry","createdAt":"2019-10-29T10:13:28.092Z","updatedAt":"2019-10-29T10:13:28.092Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Twain_Oneof"},"description":{"en-US":"One of the most remarkable figures of the 19th century, Mark Twain (nee Samuel Langhorne Clemens) was a man of creativity, humor and scientific curiosity. He is of course best remembered as the writer of the classic novels *The Adventures of Tom Sawyer* and *Adventures of Huckleberry Finn*. He hobnobbed with the likes of Nikola Tesla and Thomas Edison, not to mention various statesmen, business leaders, academics and river pilots. It is the case with most great men and women (and in our shallow electronic society, some not-so-great celebrities), that the public seems to have a voyeuristic need to know as much as they can about them.  So it was with Twain, who twice was thought to be dead, the second time actually resulting in a premature obituary.\\n\\nNow, in a well-written and thoughtful white paper entitled *Ad-Funded Digital Signage: Is There A Future In It?*, Steve Gurley, SVP at Symon, concludes that advertising dollars earmarked for ad-funded digital signage networks “will either be significantly reduced or abandoned altogether”. While Gurley’s paper is an excellent review of the rise of mobile technology and marketing, and he correctly suggests that ad-funded networks embrace it, it may be a tad early to pull the plug on any segment of the digital signage industry.  Let’s look at why.\\n\\nGurley starts out by grabbing a partial quote out of Adcentricity’s widely-read Q1 DOOH market review in order to build his thesis that ad-funded DOOH networks are dead meat. The full quote reads (The part omitted in the white paper is in bold):\\n\\n__*While mainstream agencies have Digital OOH on their radar, and are allocating dollars,__ digital agencies haven’t yet adopted or fully understood this medium’s capabilities. Ironically, there’s a digital divide where there should be a natural fit.*\\n\\nAdcentricity’s report goes into detail on the difference between a digital agency and their mainstream brethren. The digital agencies were created to attack the web space, period. As such, their mentality is one of measured clicks, small buys and easily controlled tests.  By their nature most DOOH networks do not lend themselves to that type of thinking. Their adaptation to other digital media has been slow. The general agencies more easily understand national sales, large scale campaigns and the concepts of gross and net impressions, and that is why they are paying attention to DOOH and ad-funded networks. Perhaps it would be more instructive to have a look at Arbitron’s recent Digital Place-Based Video Study, which despite its awkward hyphenated title in deference to certain benefactors, provides many reasons why the large agencies are paying attention to DOOH, not the least of which include reach, engagement and effect on purchases. It seems that not all the folks in bars and coffee shops exclusively stare at their smartphones, as Gurley implies. Arbitron estimates 20 million unique monthly viewers in bars and 21 million in coffeehouses. Perhaps they were only looking at the screens while their smartphones were loading Facebook pages or sending tweets, but I doubt it.\\n\\nBefore laying out five trends that underlie the rise of mobile marketing, Gurley suggests that “the fundamentals (e.g. ROI, value proposition, etc.) of ad-funded signage are simply poor”. Given the definitions he provides for ad-funded, traditional and ad-supported networks, it is worthwhile to look at ROI and value proposition.  An ad-funded network, as Gurley defines it, is a network where a third party makes an investment and deploys digital signage in someone else’s venue. ROI on such an arrangement will be highly dependent upon three factors: the level of capital expenditure required to deploy; the advertising revenue generated; and the revenue sharing or “rent” agreement with the venue owners.  Many such networks have failed due to various toxic combinations of high cap ex, low ad revenue and crazy revenue share deals. Such is the life of a pioneer. More recent entrants have learned from the dearly departed, and also benefited from reduced cap ex costs. That being said, while the viability of a network is critical to advertisers, the cost of the infrastructure and the revenue share deals are not known to them. ROI on the network does not matter to them. They are about reach, rate and demographics: that is where the ROI on advertising lies. The value proposition to an advertiser of an ad-funded network is identical to that of an ad-supported network, so long as the key factors are the same. So it hard to understand why the bus is being run over one model, but not the other.\\n\\nThe examination of the change in the consumption of media, particularly video, and the rise of the smartphone and mobile marketing is appropriate and detailed. However it is hard to draw the conclusion that agencies will abandon DOOH for mobile just because it is hot. While the delivery of ads to handsets is certainly measurable, the absorption of their messages are a bit more elusive. At one time, banner ads on web sites were the next big thing. It is fair to say that money is actually leaving that vehicle for greener pastures at this point.  One of those green pastures is certainly DOOH networks. Another is mobile. Is measuring mobile click-throughs more valuable than measuring increased product sales at retail or in hospitality venues, increased prescription rates in health care, or increased brand awareness in public venues? I am not so sure. In the end, it really is about engagement, and it may actually turn out that Apple’s iPad is a better vehicle for customer engagement than their iPhone.\\n\\nGurley prescribes a good dose of mobile integration as the cure-all for the impending doom facing ad-funded networks. While I find his thesis regarding that impending doom to be flawed, I can’t argue with his prescription. Advertising dollars from brands are finite, they represent a zero sum game. Increases in one sector have to come from decreases in another. Good networks are acutely aware of the opportunity to increase their relevance and engagement through the wise use and integration of mobile technologies. Unlike advertising dollars, the use of technology does not have to be a zero sum game. While tension between media channels such as mobile and digital signage is both normal and productive, their coexistence makes both more valuable.  That is where we have to go.\\n\\nWith thanks and tribute to Mr. Twain, I feel comfortable saying that the report of the death of ad-funded networks is greatly exaggerated.\\n\\nBy Ken Goldberg|June 21st, 2010|Digital Media Technology, Digital Media Trends, Digital Signage, Digital Signage Industry, Mobile Applications, OOH Advertising|10 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7rl51LKX9s35lEKWmBPQXG","type":"Entry","createdAt":"2019-10-29T10:07:37.287Z","updatedAt":"2019-10-29T10:07:37.287Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Industry_AstheHoliday"},"description":{"en-US":"As the Holiday season marches on, it is not unusual to reflect on the year that has passed and wonder about the year to come. Having already made 2014 predictions back in September, this is not about taking a second stab at those.  In fact, I still feel very good about this year’s attempt at crystal ball reading. But in the dizzying month since my last post, it has occurred to me that the watchword for digital signage in 2014 is very likely to be *acceleration*. And that means acceleration of both positive and negative trends and forces within the industry, across all constituents. Why now? The one word answer is money.\\n\\nHuge companies have recognized that digital signage has become a fixture and a growing marketplace for a wide variety goods and services, as well as a viable platform for messaging and advertising. Investors have shown that they believe that the business can support companies of significant scale with a variety of business models. Owners of public-facing venues of all types have embraced the benefits of using digital media in a variety of ways. All of that relates back to opportunities to drive business and earn significant returns on investments. And despite the warnings of the exiled Chicken Little, mobile’s growth is not the falling sky for digital signage, it simply provides an ancillary, one-to-one platform that enhances the value of well-conceived digital signage.\\n\\nHere are just a few examples of accelerating trends that will make 2014 a whirlwind. Not all of the trends are new, but the speed at which they are happening is noteworthy:\\n\\n__Display companies show their hands__: Samsung introduced their SmartSignage platform in early 2013, followed by an unprecedented hiring spree of industry veterans. By the end of the year, it became apparent that they want to be in the software business, and perhaps the network hosting and services business. LG has introduced a more powerful S0C TV in the consumer channel, and a commercial companion is likely to follow. If it does, LG’s strategy should be revealed quickly, whether it is to take the opportunity to open their SoC platform and build a partner ecosystem, or to do a me-too and compete with their partners. Expect to see competitive responses from the other major display providers both in terms of technology and positioning. Now is clearly not the time for status quo. DSE 2014 will be… fun.\\n\\n__Brands step up__: Major brands worldwide will accelerate the current trend of working with their retail partners to use digital signage to move more product. We are well past the point of wondering whether digital signage works at the point of decision, and decreasing costs and increased form factor options are making tests and rollouts much more palatable, and therefore on the table at budget building time.\\n\\n__End user sophistication forces new approaches__: Smarter buyers demand more than checkmarks on a requirements list or a price. They want partners in a process. With the endless appetite for education and new certifications, countless webinars and a generally well-informed community of users, the way technology and service providers of all stripes sell and deliver will change at a faster pace.\\n\\n__Cash flows to models that get it__: If there is one thing I learned at the DailyDOOH Investor Conference, it is that there is a large amount of capital ready to be deployed from a variety of sources. Some of the big entities still want to compare our industry to the traditional OOH industry, which is fine. Others are looking for models that scale, or pieces that fit into portfolios. The flow of public and private capital will accelerate next year.\\n\\n__Mobility of professionals__: The pace at which experienced people change hats will also accelerate in 2014, as businesses evolve, opportunity knocks and winners emerge.\\n\\n__Interest in our industry__: All of the preceding paragraphs are clear indicators that digital signage is no longer a sleepy, “hang and bang” business. There are hundreds of peripheral businesses, potential partnerships and new players in the community all moving toward digital signage likes moths to a lightbulb. There are still problems to be solved and plenty of remnants from the adolescence of the industry. There is still lots of empty noise in the web sphere and twitterverse, but a corner has been turned, and the collective foot is on the gas.  Enjoy the ride.\\n\\nAs the year closes, I’d like to send a shout-out to the amazing and dedicated people who work with me at Real Digital Media. Your work and your spirit inspires and energizes me, and I thank you for that. Looking forward to 2014! To everyone, best wishes for a special Holiday season, and a happy and prosperous New Year. I hope to have the opportunity to say hello to most of you in Vegas.\\n\\nBy Ken Goldberg|December 19th, 2013|Digital Media Trends, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66lDiGATPNFrkXcLswceCw","type":"Entry","createdAt":"2019-10-29T10:03:09.212Z","updatedAt":"2019-10-29T10:03:09.212Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Alteredperceptions_Whatweread"},"description":{"en-US":"What we read, what we hear and whom we hear it from often has a large influence on perceptions and behavior. That is certainly true in day-to-day life, where various media outlets (pick your ideology) decide what is newsworthy, and carefully choose their language and presentation of information to assign relative value to that information. So it is within the digital signage industry, where perceptions are shaped by a precious few sources of consistent and reliable information. A mish-mash of consultants, self-proclaimed experts, ne’er-do-well tweeters and the marketing departments of the largest companies amplify selected messages. Entities new to digital signage, both large and small, often have their view of what is important shaped by the source of their information, which all too often is a reprinted press release. This can manifest itself in bizarre RFP requirements; absurdly narrow selection processes; lots of ethically weak behavior and all-too-often, suboptimal results for customers and vendors alike. The uneven supply of objective information and analysis impedes real progress, but is not uncommon. However it also acts to impede innovation, which can be troubling.\\n\\nWe often hear about the need for innovation in digital signage. Ironically, the folks clamoring for innovation are often the same people who wave off technology as a necessary evil that should be cost-engineered toward zero. As a result, we get an environment where sub-$100 hobby boxes are hailed as some sort of innovation, *even though they don’t do anything new or better*. Pundits, experts and salespeople who pass off cheapness as innovation actually undermine the course of true innovation. Think about that for a moment: if there are precious few margin dollars in a product, how many of those dollars are going toward R&D? If the only button among the Five P’s of Marketing that buyers become programmed to respond to becomes price, where is the incentive and the investment to develop great products and hire great people?\\n\\nWhere experts leave off, industrial giants step in to influence perception with well-funded PR campaigns that frame issues in a manner favorable to their offerings. This is neither unique to digital signage nor remotely unethical, but when large manufacturers take it upon themselves to “advance the industry” by developing, buying or positioning non-core products and services, the general discussion of what is important can often change. For example, while virtually every software effort driven by a hardware company has failed, each was faithfully trumpeted as something new and better, when it was usually neither. Surprised? Don’t be: it is not uncommon for those corporate marketing dollars and the open palms of influencers to find each other, helping to steer the conversation and blur the facts. It is sadly rare to hear a critical word when the big boys make puzzling strategic blunders. In truth, that should be considered an expected result, although it has unintended consequences.\\n\\nThe economic influence of large companies also causes market disruptions that have a negative impact on innovation. When a large hardware company enters the software space with an offering that was hardly groundbreaking, they still have the marketing clout to shift the conversation from “what works” to “omnichannel”.  Ignore the man behind the curtain struggling to figure out just one channel, and understand that their influence will get them in front of some impressive and impressionable prospects. Given corporate goals related to their core product, their charter will likely be to go after premium priced and large-scale business opportunities. This alone would have two disruptive effects. First, their buzzword gambit will change perceptions among buyers as to what critical success factors are, elongating or deferring decision processes, which helps no one. Second, to the extent they are successful, high value opportunities for others will be sabotaged, in turn creating more price pressure on the middle and low end of the market as competitors look elsewhere for the next deal.  This trickle down effect depresses margins that feed innovative research. All that from a “me too” product propped up by huge marketing dollars.\\n\\nSo it is on the display side as well, where one vendor has committed millions to convincing the buyer community that a digital sign is effectively a 42” tablet. One can argue the definition of “smart” all day long, but no one would argue that the effort has fallen on deaf ears. That they have been able to garner early software support from a number of providers is not surprising. After all, there are lots of benefits to be gained from hanging on to the skirts of a global giant tossing marketing dollars around. Despite the *Sturm und Drang* storyline around porting bits of software to a “new” and limited environment, it is in fact adaptation, not innovation. Once again, hijacked perceptions lead to misdirected resources. One must wonder if there is more in play here than altruism.  After all, the approach is easily copied and the architecture easily improved upon. As the product may not have a material effect on incremental display shipments or market share, logical questions follow. Could the end game in some way mirror the smartphone business, where manufacturers overlay the interface with their own software, and third party developers are relegated to low value apps and widgets?  If that is the case, are today’s providers tomorrow’s widget vendors, or worse, left at the altar altogether? Would innovation or customer interests be well served if high-powered marketing ultimately leads to technical hegemony? While the answers to the first two questions are unknown, most people would argue that the answer to the third is a firm “no”, as it turned out to be in the PC world. But you can bet that there are marketing materials and expert endorsements ready to convince you otherwise.\\n\\nThere is a gag line that is heard from time to time, “It must be true: I read it on the Internet”. That same Internet, chock full of fake review sites, paid-for and ghost written content, sponsored search results and tweets without context is often the first place the uninitiated go for information. Actual analysis is hard to come by. The information buyers receive shapes perceptions, and has many trickle down effects, not all of which raise the tide for the industry as a whole. Don’t be shocked if industry-changing innovation starts from outside the industry itself, as we run the risk of becoming comfortably numb with the status quo. In the mean time, *Caveat lector, Caveat emptor*.\\n\\nBy Ken Goldberg|August 16th, 2013|Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ZeuJ7yCgzKgdd5Vu18KxK","type":"Entry","createdAt":"2019-10-29T09:32:59.987Z","updatedAt":"2019-10-29T09:32:59.987Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Aggregation_Inthepast"},"description":{"en-US":"In the past couple of weeks, we have witnessed the apparent demise of highly visible SeeSaw Networks (no hyperlink, as the web site no longer resolves). Not long before that, the CEO of a minor player, Digital AdTech, resigned and moved on. Coincidence, trend, or just the tide going out on a business model? I think that perhaps it is a combination of all three, and the biggest obstacle might not have been foreseeable when these and other aggregation businesses were cooked up years ago.\\n\\nThe idea of aggregating the many DOOH networks, segmenting them as necessary and selling cross-network campaigns in an easy manner to advertisers has been around since the second network launched, whenever that was. If one is confident in their ability to package networks and then sell advertising, the commissions typically charged (30% seem to have been the norm) would support a nice business that could be expected to grow at a rate at least as fast as the industry in general. Those assumptions look nice on a business plan, but they were never validated. Ask ten people why, and you might get ten good and different answers. In the end, the biggest challenge for aggregators has actually been the biggest challenge for the industry as a whole.\\n\\nSimply put, DOOH networks are managed by a dizzying array of software platforms, a surprisingly large percentage of which are homegrown. There are few, if any real adopted standards for terminology, network performance, data collection and reporting. To-date, the few industry platform providers of significance have failed to move the home brew crowd over to the world of known APIs and quasi-standards. Network operators displayed a tendency to over-report actual installations, often counting planned and dormant sites as installed when providing network overviews to aggregators. Detailed, reliable reporting capabilities vary widely, and if you haven’t heard a story about an advertiser going to a paid-for network site only to see a non-functioning display or a playlist that does not include their ad content, then you haven’t been listening. Aggregators learned quickly that having lots of networks did not help their credibility in the sales process when a large percentage of them could not perform or report reliably. They responded by pruning away the worst offenders, beefing up the toolsets for taking deep dives on the remaining networks, and attacking niches of specialty networks. But that was apparently not enough. Advertisers crave predictability, and ad buyers do not like to bank their credibility and jobs on what they do not feel comfortable with. Sadly, predictably variable performance and spotty reporting does not create comfort with ad buyers. As a result, big DOOH ad buys gravitated to larger networks providing wide reach and one-stop shopping. Issues with measurement, reporting or performance were simply elements of price negotiations. It was just easier, faster and generally more effective from the buyers’ perspective.\\n\\nWith the aggregator channel seemingly fully disrupted, the industry is left with media planners and DSPs providing cross-network platforms and services for DOOH ad buyers. Because they are not actually selling ads, the economics of their business are different. The use of technology provides some opportunities to mitigate the Tower of Babel that DOOH networks represent. That said, the variation of technical capabilities across networks still remains. Presumably, these companies have watched the ascent and descent of the aggregation business model, and can apply lessons learned. As for the networks, some of the homegrown folks may have to take the tumble for industrial strength and trusted software platforms. Others may have to take a look at their first generation platform and determine its viability going forward. The aggravation suffered by the aggregators is not an isolated case. Change is upon us in all aspects of the DOOH ecosystem. Don’t blink, it isn’t going to stop any time soon.\\n\\nBy Ken Goldberg|February 20th, 2012|Digital Media Technology, Digital Signage, Digital Signage Industry, OOH Advertising|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5n9pNJUFRwcVnvYWuR6Ma7","type":"Entry","createdAt":"2019-10-29T09:27:56.104Z","updatedAt":"2019-10-29T09:27:56.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_NewMedia_Introducing_Picture"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2JKQDx4nQNWDvzLFdzh3Zy"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Eoa2GKKA6Ub9BrNBhKU4V","type":"Entry","createdAt":"2019-10-29T09:23:22.068Z","updatedAt":"2019-10-29T09:23:22.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Tale_When"},"description":{"en-US":"When I put together my predictions for the coming year last week, I didn’t know how good the timing was!  The early part of this week has brought a flurry of change, very little of which was already on my radar, and would appear to be the first ripples of a coming wave of interesting and dramatic news in DOOH. There was news in software, networks and agencies, and all of it provides insight into strategies of the past and future. Here’s a look:\\n\\n__Software__\\n\\nHaivision parted ways with Raffi Vartian, the very able VP of Business Development for recently-acquired CoolSign. After CoolSign founder Lou Giacalone’s departure, Raffi was left as probably the highest ranking link to CoolSign’s heritage. The elimination of the position appeared to many outsiders to be a pretty clear signal that Haivision has little interest in preserving the strategy that CoolSign had as an independent company. In fact, over on the DailyDOOH, Editor-in-Chief Adrian Cotterill pronounced CoolSign “dead and buried” in a headline. Given recent events and an understanding of how some acquisitions go, it is hard to be surprised by Adrian’s assessment. In the comment section of that post, Haivision’s CEO responded aggressively, and provided indications that Haivision bought the company for a reason, and is apparently executing its own strategy for integrating that offering with its core business. That strategy appears to include marketing the CoolSign product to the corporate IT customers of Haivision’s core products. If that is correct, then the focus on more traditional digital signage verticals may be non-strategic to Haivision, making a business development function dedicated to a non-core product superfluous. That might also give a hint as to why Lou left. Interestingly, Haivision’s argument against DailyDOOH’s assessment in some ways supports the opening position of Adrian’s post, which asserts that CoolSign as we once knew it is history. But when you pay for the company you can set the product strategy, as Haivision has by plotting its own course for CoolSign. Not great for Raffi, but you can’t keep a good man down for long.\\n\\nFurther south in Chicago, Graeme Spicer and VUKUNET went their separate ways, as reported by Dave Haynes. Graeme was recruited away from Adcentricity to reposition and drive the stillborn CMS/Ad Delivery/Panacea that was VUKUNET. He was not put in a position to succeed. While untold zillions were spent designing, developing and marketing (and subsequently repositioning and re-marketing) the product, it remains a classic example of *Field of Dreams* investment strategy and straying from core competency. The grandiose VUKUNET vision was unlikely to ever sell a single incremental display, and probably hindered some NEC Display efforts. NEC’s display people openly roll their eyes when VUKUNET is brought up, likely a combination of having to explain its existence to their partner ecosystem and not getting paid to deal with it. Graeme’s departure, whether voluntary or not, is likely a harbinger of more dramatic changes to come. While the Japanese management style is famously patient and long-viewed, eventually someone in Tokyo is likely to decide that enough cocktails have been served trying to find a nail for this hammer to hit, as neither strategy nor execution seemed to address actual customer needs. That makes it a tough sell, as Graeme learned the hard way. He too will bounce back.\\n\\n__Networks__\\n\\nSan Francisco-based Brite Media Group announced their acquisition of TargetCast Networks. DailyDOOH covered the news in some detail here. TCN’s earlier acquisition of RippleTV was probably not as synergistic as it was once portrayed, and their earlier deal with Titan did not work out well. All of that left TCN in a bit of a quandary. TCN has some patented IP around the “L-box” that it typically uses to frame broadcast TV programming. Whether you are a fan or not of that technique, there is some significant leverage in the origianl (non-Ripple) model. TCN is able to deploy high traffic screens without paying for the screens themselves, as they typically use existing screens in the bars of busy restaurants. Additionally, they do not have to pay for the core content, as it is broadcast. They deploy relatively inexpensive devices tasked only with serving up and rendering the L-Bar content, which is usually paid advertising, or in-kind restaurant promotions. So in addition to the IP, there is a nugget there for the new owner, assuming they can dump unwanted, high cost sites. Brite Media is new to the digital game, but has selling experience in similar venues. The apparent strategy is to provide digital leverage to existing advertisers. This one will be interesting to watch. If they bought it right, understand that there are differences between static and dynamic advertising, and make the right moves, it could very well work out.\\n\\n__Agencies__\\n\\nOn Monday, a very large merger in the advertising agency and technology world was announced with little fanfare in our sector. Donovan Data Systems and MediaBank will combine to create MediaOcean. MediaOcean has a mission to do nothing less than to create the “operating system for the advertising business”. Pretty bold stuff, but two very significant companies in the global advertising world may have the tools to get it done. Between the two of them, DDS and MediaBank provide the backroom platforms for much of the media buying world. Their customers are agencies, and together they will “process $150 billion in yearly global ad spend”. That is a company with influence and reach. A media ocean must be wide and deep, and MediaOcean appears to be both. While there is a significant online component to this merger (with Google clearly in their strategic sights), the buildout of a true operating system for advertising will necessarily encompass traditional media, online, mobile, and yes, DOOH. Keep your eye on the waves in this ocean.\\n\\nWe can expect new strategies and strategic partnerships to be revealed as the coming months unfold. The companies that remember who their customers are, as always, the ones most likely to succeed.\\n\\nBy Ken Goldberg|September 28th, 2011|Digital Media Technology, Digital Signage Industry, OOH Advertising|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"F0j9whxWtPp8NPJohkvvy","type":"Entry","createdAt":"2019-10-29T09:04:57.230Z","updatedAt":"2019-10-29T09:04:57.230Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Show_The2012"},"description":{"en-US":"The 2012 Digital Signage Expo was by all accounts the most successful in its 9-year history. Pre-show conferences and events were well attended and well reviewed. The exhibit hall was busy, and the huge slate of sessions got generally good reviews. No doubt there were a couple of snoozers in there that I heard about, but evaluations and continuous improvement ought to handle that. Here are some thoughts as I reflect upon last week.\\n\\n__The Crowd.__ I experienced it first hand, and heard several others say the same thing: the level of sophistication of the end users at DSE this year was well above past shows. In the past, we have spent hours educating people on the fly in order to be able to begin a normal sales dialogue. That was not the case last week. We were invariably talking to people who had thought through what they wanted to accomplish with digital signage, and who had good, probing questions to ask. There were fewer entrepreneurial network builders, and more corporate reconnaisance teams. That was great to see, and I will optimistically call that both a sign of maturity for our industry and one of acceptance of digital signage’s relevance at the corporate level. I participated in one session, the Content Lightning Round, which had no presentation slides, only audience questions for a panel of four experts (well, three experts plus me). The questions and shared pain points were consistently advanced. Many focused on how to deal with organizational challenges that impact content strategy. It was both fun and refreshing to have a session be a conversation. Kudos to Pat Hellberg for conceiving it and herding the cats. Bottom line, I don’t think folks positioned as experts are going to get away much longer with high level rehashes of the obvious, or with renaming old ideas. And that is a good thing.\\n\\n__The Glass.__ A couple of people mentioned to me that they were growing tired of display companies muddying the waters with regard to digital signage software. Since I grew tired of that years ago, those words were music to my ears. I completely understand the need for display manufacturers to have some kind of low end software (e.g. freeware) to address a certain segment of their market. But it is hard to find anything resembling a successful move into the realm of real solutions. The roadside is littered with failed attempts at going beyond the basics. Planar tried acquiring a real software company, CoolSign, and could never integrate it into their core business. LG has tried rebranding a light version of an established package, and by all reports that has not exactly taken the market by storm. And of course the travails (and my opinion of) the VUKUNET adventure by NEC are well documented.  *Here’s an idea for all the code-minded people at display manufacturers: why don’t you all go to lunch and come up with a standard way to manage an RS-232 interface with a screen?* That would fall under the headings of core offering and value added.\\n\\n__The Buzz.__ There was generally less grumbling about the lack of capital available to various sectors of the industry and more talk of how capital might be applied. I am not sure that means that there is tons of money ready to flow, but I do think it means that both investors and industry players are thinking more strategically about what is next. That would be a positive.\\n\\nOne of the dominant memes at DSE was menu boards. There were so many on display that it appears that many people view this as the next great frontier. I am sure that providers love the idea that it requires lots of hardware, provides scale and also is not dependent upon an ad supported model to get funded. Without doubt, there are deals to be made, but the urgency to make those deals has subsided a bit with some slack appearing in the state laws that were seen to be driving demand. The legal aspect notwithstanding, the market is large, but finite. It will be necessary to differentiate an approach on one or more levels in order to get the attention of the buyers.\\n\\nThe niching of the software segment of the industry appears to be another ascendant theme. For the software players, the days of being all things to all people may be coming to an end with the rise of corporate buyers. Buyers want to talk to people who understand their environment, their pain points and their objectives, and who can demonstrate having dealt with all three in the past. I don’t think hyper-specialization is necessarily the key to success, but a clear focus of effort that is in concert with a development roadmap certainly is. Those who want to dazzle with smoke and mirrors will quickly find themselves masters of nothing. The increasingly sophisticated buyers will easily see through the hokum of empty press releases and constant Twitter babble and demand to be told where the beef is.\\n\\nOur industry is not unique in terms of having a mix of nice, honest people and some real slime that belongs under a rock. As the years have passed by, my ability to find and embrace the former while sniffing out and avoiding the latter is improving, but it takes constant effort. The sniping, poaching and blatant misrepresentation of reality does no one any good, yet it persists. As an example, one item that generated substantial buzz at the show was BroadSign’s filing for Chapter 11 on the Sunday prior to the show. It was interesting to hear about how some people were anxious to pile on to BroadSign without understanding the actual action or situation. I am told reliably that executive level emails went out from certain competitor(s) misrepresenting the situation and all but burying BroadSign. That is pretty low, and a clear indication of character from where I sit. Our company competes vigorously with BroadSign, but I have respect for them and think that Brian Dusho has done a remarkable job given the cards he was dealt upon assuming his current role. The truth is that there are a number of companies in far more dire situations than BroadSign, despite the filing. This may be heresy to some, but I hope that the planned sale and recap works out for them. Competition makes everyone better. I’d rather save the venom for people who cross the line than kick good folks when they are down.\\n\\n__The Federation.__ I am happy to report that the Digital Signage Federation, which was born at DSE 2010, is doing very well indeed. Past Chairman Bob Stowe handed the reins and a strong organization to Alan Brawn this year, and Bob received well-deserved recognition for his efforts at the awards dinner Wednesday night. Alan will tirelessly push things to the next level in the coming year. I am particularly proud of how much work has been done in education, outreach, certification and now globalization of the effort. And the work will continue, as DSF strives to provide independent leadership for the industry. If you haven’t joined yet, please do. Your input and energy is welcomed as the industry evolves.\\n\\nBy Ken Goldberg|March 12th, 2012|Capital, Digital Signage, Digital Signage Industry|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7j2lUadTLsWz3xiZ9mSYKH","type":"Entry","createdAt":"2019-10-29T08:40:18.208Z","updatedAt":"2019-10-29T08:40:18.208Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Refreshing_Lastweek"},"description":{"en-US":"Last week, I experienced an odd coincidence. In my travels, I stopped late in the afternoon at a Starbucks for a pick-me-up and a few minutes of WiFi. Even on a vacation, my dual addictions to caffeine and email seldom take time off. Once inside Starbuck’s I decided to try one of their new Refresher drinks. On the advice of a brand new barista, I tried the Cool Lime. I sat down to grab my email and make a couple of calls and sipped on my drink (I liked it… kudos, Starbucks). As my email downloaded, the item at the top of the stack was, lo and behold, from Starbucks. Not all that unusual, considering their typical email cadence. What made me take notice was the fact that the email was actually a coupon for a free Refresher, good on that coming Friday. A happy coincidence, and I made a note to stop in on Friday. The coincidental timing begs a more important question: How far are we from the day when relevant, customized offers are delivered in real time to consumers? The answer is most definitely not far at all.\\n\\nCatalogers have known for decades that offers optimized for differentiated groups of consumers deliver superior results. In fact, the catalog you receive may be different than the one your next-door neighbor gets. Catalogers have learned how to use inside and outside covers, bind-ins, different copy and personalization to boost their results. More recently, online marketers have learned to use navigation data, cookies and in some cases, purchase history to present offers that have a greater-than-average chance of getting clicked through. Offers delivered in real time to consumers at a retail location are the next step in the evolution of offer optimization. Mobile, digital signage and big data analytics will combine to change the way that promotions are executed at retail. Taking the best of catalog and online methods to the bricks and mortar showrooms may in fact spark a retail renaissance. Three key problems are going to be solved to make this happen.\\n\\n__Identifying the Consumer__\\n\\nBefore a personalized and relevant offer can be made to a consumer at retail, the merchant has to have an idea of who they are and where they are. The notion that every retailer will have a mobile app that consumers will launch upon entering the store is convenient, but not practical. Instead, what we are likely to see are approaches that use variations of geo-fencing. In one case, you may have opted in to a program with a given retailer that wakes an app when you enter their store and virtually checks you in. This requires an always-on app, which is not currently supported on the popular iPhone, yet is on Android devices. In another case, technology inside the store may identify your phone (again if you have opted in) and reach out reach out to you via Bluetooth or other technology. In either case, or in other approaches s that may appear, once you have been identified and located, the magic can begin.\\n\\n__Generating the Offer__\\n\\nOnce a customer is identified to the merchant, technology must step in and replace the personal knowledge of the customer that Mom and Pop once stored in their heads. Purchase data from all channels, loyalty program preferences, demographic overlays and advanced profiling techniques must come together to fuel what amounts to an offer engine. That engine must select the best fit for any given customer in near real time and deliver it to the mobile device of the customer. The art of the offer will certainly take many forms, but may include a time box for redemption, provide links for more information, enable the customer to page a salesperson in the store, or even offer up a virtual sales assistant. Once an offer is made, its redemption or non-redemption informs the offer engine and helps optimize the next offer, both for that customer and others who fit their profile or persona.\\n\\n__Integration and Smarter Signage__\\n\\nDigital signage will likely take on two roles in the conversation with customers. Since it is by its nature a one-to-many vehicle, the digital signs within a store are likely to feature general promotions, and will provide methods (QR codes, automated content recognition, Snap Tags, and NFC to name a few) to allow the customers to learn more, and receive discounts or coupons electronically. Based upon what is known about the customers identified in the store, these generalized offers can be tweaked to provide the greatest level of relevance to the current audience, harkening back to the idea of customized catalog covers. In this role, the digital sign is an ignition point, reaching out to many and allowing them to use their second screen to engage. In its second role, the digital sign may receive a signal that a customer has received a specific offer, and then display relevant content on the big screen. This second role as a visual reinforcement to a single offer can be “magic” to one customer, without being unnatural to others who did not receive the same offer. For digital signage to take on the dual roles described above, software will have to get smarter and more flexible and be integrated with the systems supporting offer optimization. The foundation for that capability exists in some places today. The ability to become a leverage point for generalized and personalized offers will only make digital signage more relevant and valuable.\\n\\nBig data and analytics are moving rapidly to reshape how merchants interact with their customers. As techniques evolve and lessons are learned, retail is likely to undergo a transformation that brings the customer experience into a new dimension. As offers become more personalized and relevant, digital signage can increase its value to the retailer by getting smarter itself. That would be pretty refreshing, wouldn’t it?\\n\\nBy Ken Goldberg|July 16th, 2012|Content, Digital Media Technology, Digital Media Trends, Digital Signage, Mobile Applications, Retail|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1i5P2mFzWyQGps3rBA8sCI","type":"Entry","createdAt":"2019-10-29T08:36:00.751Z","updatedAt":"2019-10-29T08:36:00.751Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Refresh_Iread"},"description":{"en-US":"I read a great article on the evolution of television advertising published in the Harvard Business Review this week.  It was written by Shiv Singh, the Global Head of Digital for Pepsico Beverages. It is one thing to drive digital marketing for a company. It is quite another to do it for Pepsico. Mr. Singh has the perspective and credibility to speak with real authority. You should read the full article, but here are the three important changes he sees for digital branding in a nutshell:\\n\\n1. Engagement metrics will drive perceived value to the advertisers in our increasingly connected society\\n2. “Location awareness” is a game changer\\n3. Ads will become trailers, with the call to action quite possibly being further engagement, rather than a purchase per se\\n\\nSingh goes on to list six implications of these changes for marketers, and while his insights are focused on television advertising, they are spot on. It is worth a few moments to apply his thinking to digital OOH, and to ponder the implications for our industry.\\n\\nEngagement as an indicator of value is a notion whose time has come. Traditional media metrics tend to lean upon the concepts of impressions and recall, but engagement seems to be something on a much higher plane than either, and inherently more valuable to the advertiser. I’d go so far as to say that short of carefully constructed sales lift studies, measurable engagement may be a better proxy for effectiveness than anything else.It is one thing to recall a Pepsi commercial, and I am sure Mr. Singh and his colleagues would be thrilled that you did. It is quite another to engage with the Pepsi brand, whether by visiting a web site, scanning a barcode or accepting a coupon offer. Singh’s other key changes recognize this fact and play off of it.\\n\\nFor most people, location awareness certainly evokes the idea of mobile location-based services. But in this case it is much more than that. It refers to the importance of context in the effort to create engagement. Singh refers to a Pepsi campaign that linked a Foursquare promotion to television commercials. The context of the Foursquare check-ins drove additional, relevant content to the consumers. Engagement! In a digital signage context, a television campaign could start on TV, and have different branches in various out-of -home venues. The thread of the campaign might be picked up differently in a grocery environment than in a QSR environment, with different engagement cues and activation goals based on the context of the message. Now layer on the richness of mobile location-based services, and you add new dimensions in engagement and measurability.\\n\\nThe idea of the TV advertisement as a trailer for a longer story simply picks up on the preceding scenario. Rather than a TV ad being a 30-second end unto itself, it is an introduction to a multi-channel, multi-platform invitation for the consumer to connect with a brand. As the engagement moves outside the home, the opportunity to measure impact and success increases, through the use of smartphone apps, sales data, and venue traffic measurement technologies.\\n\\nSingh’s article reveals the current thinking of digital marketers of big brands, and it is not the same old thing. It seems clear that if engagement, location awareness and multi-channel, connected campaigns are where the big spenders are headed, then it makes sense for them to embrace the role that DOOH will play in closing the deal with their customers and prospects. All these ideas are making me thirsty to refresh everything.\\n\\nBy Ken Goldberg|November 22nd, 2011|Digital Media Trends, Digital Signage, Mobile Applications, OOH Advertising, Retail, Uncategorized|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1FsHGzFQESpgB2l9maC5AF","type":"Entry","createdAt":"2019-10-29T08:33:06.222Z","updatedAt":"2019-10-29T08:33:06.222Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_NewYork_MediaPost"},"description":{"en-US":"MediaPost held their annual DOOH Forum in NYC last week in New York, with an impressive array of speakers and panels. I wanted to be there, but had a critical meeting to attend that was well worth the price of missing the forum. Through the magic of the web, videos of all of the sessions were available online. This is one event that manages to attract a lot of the agency types that other industry conferences and seminars long to have in attendance. Having MediaPost as the organizer and New York as the venue certainly help in that regard.  The speakers also included some DOOH network veterans and industry players.\\n\\nDespite my good intentions I only had time to watch Patrick Quinn’s insightful keynote and one session. I was attracted to the session titled “Assessing DOOH Technology“, as I thought it would have some crossover with my world of digital signage platforms.  The panel included Peter Bowen of SeeSaw, Rob Gorrie of Adcentricity, Jason Kates of rVue and Graeme Spicer of NEC/VUKUNET/DOmedia/EIEIO. Based upon the panel, it sure looked like we were going to hear about ad planning and buying and execution, and not so much digital signage platforms, which people still annoyingly and incorrectly call CMS. That was OK, as I consider Rob and Jason good friends; I remember speaking with SeeSaw founder Monte Zweben in 2005 about the idea of aggregating digital signage networks; and while my opinions never seem to generate goodwill in Itasca, IL, Graeme and I remain friendly. If nothing else, I’d enjoy watching the byplay as the panelists positioned their firms.\\n\\nFrom where I sit, the two companies represented that have the most similar business models were SeeSaw and Adcentricity. My quick description would be that they represent a number of networks and actively sell in to them utilizing a number of proprietary tools to ad value to that process. Interestingly, when introducing himself and SeeSaw, Peter Bowen started down that path and then swerved a bit, announcing that SeeSaw “has a Demand Side Platform (DSP)”. That was puzzling on three counts: first, SeeSaw Ads is not a DSP, it is a fine planning tool; second, a cursory look at their web site does not turn up the words Demand Side Platform; and third, that he felt the need to juxtapose SeeSaw with rVue (a DSP) rather than Adcentricity. Hmmmmm. The camera did not show the reactions of the other panelists, but Rob quickly and joyfully described Adcentricity as an ad network with the requisite planning tools and focus, and Jason crisply described what a DSP does. Graeme deferred to all three on the planning side and threw his chips down on ad delivery. OK, then… this was shaping up to be fun.\\n\\nThe session took a thought-provoking turn when an audience member brought up the fact that at other media events focused upon social media and internet, he has never observed the lack of trust in the numbers as he does in DOOH. He correctly asserted that this poses a real hurdle for the industry and applauded the efforts of the panelists as agnostic middlemen who bring a sense of believability to the process. Mr. Mandese postulated that a single industry voice was going to be required. (Uh oh, standards and leadership rear their beautiful heads!) A discussion of DPAA Audience Metrics standards ensued. Then came an exchange in which Jason suggested that digital signage software “has never been better”, which Rob disagreed with, saying that while there is some good stuff out there, there is still lots of software out there that simply can’t do what agencies demand, and even more that do them in non-standard ways.  I think they are both right. I fundamentally agree that there isn’t much “voodoo” left for digital signage platforms, as Jason put it, and I said so here. But I also agree that the fragmentation of the software market has created an equally fragmented market in the network world. That has to drive all four panelists crazy, and it is also an impediment to the flow of advertising dollars, both to the members of the country club, and quite a few scratch golfers who don’t care to join. Looking at the networks on the DPAA roster, the dominant platform is clearly “homegrown”, which doesn’t inspire confidence per se. Until there is a way for agencies to trust networks *based upon their platform*, the challenge will not go away. You may see some independent efforts to help that along in coming months, but from a market perspective it is going to take a rising tide of concern with standards and what agencies want in order to cull the herd down to a manageable number. And at some point, industry leadership has to materialize and coalesce in a similar way. Neither can happen soon enough for the nervous agencies. Or for those who really care about accelerating the growth of the industry.\\n\\nThanks for a lively panel go to MediaPost and the panelists. While the session title may have been a bit misleading, that’s OK. Their discussion brought up important points worth thinking about. A few New York minutes can be time well spent. *(Note: A tip of the hat to Dave Haynes for having a faster WordPress trigger finger than me with his take on the same session.)*\\n\\nBy Ken Goldberg|April 18th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, OOH Advertising, Uncategorized|Comments Off"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7GnXm8RkCwhU285tfSGEDQ","type":"Entry","createdAt":"2019-10-29T08:29:18.298Z","updatedAt":"2019-10-29T08:29:18.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_Capitalidea_Late"},"description":{"en-US":"Late last week, an industry friend sent me a link to a post on Pitchbook which presented an investment opportunity in the digital signage space. He wondered if I had seen it (I hadn’t) and whether I knew anything about it (I didn’t).  In fact, I told him I was embarrassed that I couldn’t figure it out right away from the pitch itself, although I later hazarded a guess at Adflow Networks. A couple of days later, the DailyDOOH was on the case, also speculating that it was Adflow, which seemed to connect some of the dots within the pitch.  That idea was dismissed by an Adflow executive, but that has not seemed to convince many observers. In the end, it doesn’t really matter who the mystery company is. What may be more worthy of discussion is why they would choose the approach they did to raise a significant amount of capital.\\n\\nThe pitch seeks $7 million in investment, ostensibly comprised of $5 million to make an acquisition of a partner company and $2 million for working capital. The PDF associated with the pitch provides a strong financial case for very rapid and profitable growth, both with and without the potential acquisition. It seems clear that this is not a start-up, but a real world scenario where a model is proven, contracts are in the drawer, risks are known or mitigated, and now it is about execution. Pro forma financials that show a $25 million top line with significant profits are the stuff of fast exits for investors, whether it be through a sale or an IPO. In short, a classic deal for a venture capital firm. Why then, does the mystery company choose to solicit investors from an internet site, represented by a third party whose web site seems more focused on executive search than investment banking?\\n\\nThe answer may lie in one sentence of the online pitch: *“ownership wants to maintain majority control, so investor(s) must be willing to have minority position”.* The ask is pegged at 100% of 2011 revenue for the primary company, and 262x of the combined companies’ 2011 EBITDA.  Offering less than half of the company’s equity on that basis probably would not get one to first base with an institutional investor. If one is willing to accept the dramatic leap in projected EBITDA for 2012, the EBITDA multiple drops to 4.2x. Given further performance gains in 2013, that becomes somewhat easier to swallow… if you buy in to the projections. Everyone loves a hockey stick chart, but most VCs will want to understand why a marginally profitable company becomes very profitable overnight. My guess is that given the owners’ desire to maintain control after a large capital raise, they choose go after angels and private investors who are less likely to undertake the type of diligence that an institution does by routine. Raising that kind of money through individual investors can be a laborious and time consuming project. As in any business decision of this nature, there needs to be an objective that is clearly defined. In this case, the overarching objective seems to be maintaining control. But if their story is valid, is that the best decision?\\n\\nThere are times when working with venture capitalists makes great sense, even for companies used to the structure of angel funded or cash flow funded businesses. Among them are:\\n\\n1. When a significant raise is needed to meet strategic objectives\\n2. When a company is entering a new phase in its life cycle\\n3. When a strategic acquisition is in order\\n4. When the potential need for a second raise lurks beyond the success of a first raise\\n\\nA good venture capital or private equity firm can offer the experience and perspective to examine and enhance a business plan; the management input to help navigate the rougher waters of expansion phase businesses; the diligence, process and negotiation capabilities to evaluate and execute an acquisition; and the resources required to make a second institutional round a much less onerous prospect. To gain all of that, one must be willing to deal with the process and the terms of the institutional investor.  This often includes a thorough diligence process, potentially contentious valuation discussions, board seats and/or control, and liquidation preferences. None of these are viewed by the average entrepreneur as a walk through the roses. To go from independent entrepreneur to employee-at-will of a board controlled by relative strangers can be a daunting prospect. But if the right institutional partner is chosen and that partner believes in your plan as much as you do, it is more often than not the right path to go down. Sometimes control is a less important objective than rapid achievement of a strategic plan and the ability to tap into greater resources.\\n\\nI understand the mindset of the mystery company owners, as our own company has yet to take an institutional round. But when an opportunity to seize strategic advantage, to expand rapidly or to differentiate a company presents itself, certain things matter more than ownership percentage.  Speed, execution, professionalism and deep resources can help create a pie so large that a smaller slice is worth more than the whole of the old pie. Three of the real tests of entrepreneurial management are the strategic calls they make around their own roles, organization structure and capital structure. If the pitch of the mystery company is reasonably  valid, then they are facing all three tests right now. Scoffing at the advantages of an institutional investor at this stage may in fact give them a failing grade.\\n\\nBy Ken Goldberg|September 25th, 2012|Content, Digital Signage, Digital Signage Industry|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6PcaF4G54MVtWL7bSCWbq4","type":"Entry","createdAt":"2019-10-29T08:23:01.211Z","updatedAt":"2019-10-29T08:23:01.211Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_7Things_Assomeone"},"description":{"en-US":"As someone who grew up in the apparel trade, New York Fashion Week was just a seasonal item on the calendar, a given. I did not appreciate the scope or the history of Fashion Week, or its influence on the rag business from couture all the way down to off-price. Nor did I grasp the significance of so many entities working together to use the capital of American business (and of course the epicenter of the rag trade) as the perfect venue for showcasing what is next. I am older now, and I can appreciate the genius of Fashion Week, and how events that become institutions begin by filling a void and fulfilling needs. So it is with New York Digital Signage Week, or NYDSW, that took place for the fourth time last week amidst providentially glorious autumn weather. It was by any measure a great success, and the week is showing all the signs of becoming an institution itself.\\n\\nThis was not a single event, but a week of events and opportunities. As a result, there were people in the city from every part of digital signage’s orbit: the AV world, traditional out-of-home, agencies, network operators, vendors, trade associations, investors, investment bankers and of course the press. For some time now, I have referred to NYDSW as the digital signage olympics, with multiple events running at any given time. The past week presented attendees with many choices of paid, free and even invitation-only events. It was a whirlwind of activity, and well worth the time taken to be there. Each attendee took their own path through the week. On my own path, I picked up a few things worth sharing. Here are a few:\\n\\n__Measurement:__ Despite all the gains in technological capabilities, or perhaps because of them, measurement remains a perceived stumbling block for digital out of home. While buyers of online advertising seems to accept click fraud and ad blocking as background noise while they write checks, the bar for OOH in its many forms appears to be higher. That a hotel and casino group would need to prove both numbers, engagement and value with more precision than a web site is counter-intuitive to me. Advertising is for all intents and purposes a zero sum game. For OOH to continue to grow its share of the pie, it must take those dollars from somewhere else. Radio, TV, publishing and online all offer measurement of their reach and impact that are accepted by media buyers. As an industry, the consensus appears to be that we’ve not yet cracked the code or earned the trust of media buyers.\\n\\n__Programmatic Buying:__ It feels like programmatic buying is gaining momentum, but still has quite a way to go. There is no one wielding the power of Rubicon Project in digital signage or traditional OOH, due to technology fragmentation, lack of scale and competing approaches. In fact, Rubicon itself may end up being the Rubicon of digital signage, having chosen NYDSW as the time to announce that it had signed on both Adspace Networks and Captivate as customers. Despite noble attempts by companies within the DOOH space to create platforms and even private exchanges to facilitate programmatic, the breadth, scale and resources of Rubicon and their online competitors may well win the day when they turn their focus to digital signage.\\n\\n__We have much to gain by cross-fertilization:__ If there was one thing that I left New York with, it is the notion that busting out of one’s silo is very enlightening. Whether it is listening to what is going on in other parts of the world or getting the perspective of experts outside of your focus area, broadening your frame of reference is rewarding. You should grab any chance you get to learn how others view your world. Content in particular is an area that will (must) have increased influence going forward in terms of driving strategy and technology, rather than the other way around. On the topic of content and innovation, I regret not staying for Thursday’s SEGD‘s Xlab event, which by all reports was terrific.\\n\\n__Phew! I am not a hater, just a realist:__ I was beginning to think that my verbal rants and assorted posts on beacons and Google were perhaps out of the mainstream. I don’t think that any longer. Spending time in New York validated my thought that beacons are a hammer desperately seeking a nail, and that digital signage isn’t the nail. Discussions at the DSF Coffee and Controversy breakfast panel confirmed that beacons have attracted some interest, but are not getting much further than the testing phase. One of the many issues is that there is no readily apparent integration point to digital signage. At the DailyDOOH Investor Conference, I saw a slide positioning beacons as a measurement tool.\\n\\nAs for Google, the best quote of Tuesday morning came from Phil Lenger, resident genius at Show + Tell and all around good guy who said, “I am a huge Google fan, I use their tools all the time. But I do not think I am ever going to trust my business to Google.” Heads were nodding and up-votes were stacking for that one.\\n\\n__Mobile is a hot button:__ Notwithstanding the uncertain relevance of beacons, it is clear that all the constituents of the industry are working hard to recognize the importance of mobile in the continuum of consumer engagement.  The interaction between the one-to-many nature of digital signage and the one-to-one nature of mobile is a matter of technology, content and strategy coming together. The consensus is that we have a long way to go on all fronts, but mobile is definitely being embraced, not feared or ignored.\\n\\n__Times Square is only going to get better:__ Alongside the notable video spectaculars such as the mega-board at the Marriott Marquis, the engaging Revlon LoveIsOn board and American Eagle to name just three, there are quite a view visibly aging LED boards dotting Times Square. And you would be surprised how much static signage is still there (that works, too!). There are cameras everywhere that will provide the gateway to even more relevant and targeted content on the screens, as well as being tools for measurement. The life expectancy of large scale LED technology is finite, and so in addition to the displays screaming for an update, there is a definite replacement cycle. Each replacement will have  a chance to up the ante on engagement and relevance in the world’s biggest content laboratory.\\n\\n__This thing has staying power and tentacles:__ The evolution of NYDSW is continuing, and its foundation was built on the twenty-plus years that NEC has done their Showcase in New York as well as the annual DPAA Summit, now called Video Everywhere. Adrian Cotterill and Steve Nesbit brought the DailyDOOH Investor Conference into play four years ago. Adrian’s relentless work behind the scenes to coordinate events, maintain a master schedule, and to cajole more entities to get involved deserves praise. The growth will undoubtedly continue, and the strengths of the week are that nobody “owns” it, that multiple events can be scheduled simultaneously to meet diverse interests, and it is in a place that nearly everyone has a business reason to visit. That so many parties of interest can come together to put on an event-packed week indicates growth and maturity in our industry. Now, if we can just add the Infocomm/NAB event to the calendar…\\n\\nNYDSW was an eye opener in many ways. It has great value as a Fall event on the calendar, and is well on its way to becoming Fashion Week for all things pixels. Find a reason to be there next year.\\n\\nBy Ken Goldberg|November 9th, 2015|Digital Signage Industry|Comments Off"},"references":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2O74e4KzKX0iJDXC8ApMiz"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"yx4u6FJe3dtmx66xb2Krg","type":"Entry","createdAt":"2019-10-29T08:16:47.913Z","updatedAt":"2019-10-29T08:16:47.913Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_7Reasons_Theheart"},"description":{"en-US":"The heart of the digital signage world will be beating for three days in Las Vegas when the Digital Signage Expo opens on February 26th. From relatively humble beginnings as the Digital Retailing Expo ten years ago, the conference has grown in size, scope and influence. The Exponation team that owns and runs the event, led by Angelo Varrone and Chris Gibbs, has worked hard for a decade to evolve both itself and the event. One key to their success has been a notable focus on listening to and communicating with their customers, who vary from industry newbies to giant multinational corporations and everything in between. The results include the Digital Signage Connection, localized “Huddle” and regional Forum events and most notably the birth of the Digital Signage Federation. From the early days in San Francisco and Chicago, it has been instructive to watch a business grow and prosper by serving customer needs.  Yes, I am an unapologetic fan, and here are seven reasons why DSE matters, regardless of what you do in the industry.\\n\\n1. __Networking:__ The event is not just about people looking for hardware, software and services. Plenty of business will be done, have no fear. But perhaps the number one reason that DSE matters is the unparalleled networking opportunity it provides to the industry. There will be companies looking for employees. Free agents looking for their next gig. Companies looking for partners of every stripe. People looking for contacts to expand their personal networks and influence. And of course, friends touching base with friends, who may often be competitors as well. We are still a relatively small industry and DSE provides a venue to recharge relationships and build new ones in the ultimate digital signage-themed atmosphere. Don’t miss the opportunity to just talk and meet people. Networking provides an example of the organizers’ ability to listen: The Preset Mixer (check out the profile at 0:33 of the video), started as a rogue gathering in a dive bar, reflecting the sensibilities of the man behind the curtain, Dave Haynes. It has since evolved into a calendar mainstay and a networking kickoff to the conference. Rather than continuing to program competing events around that precious Tuesday evening, Exponation has embraced the Mixer, sponsored it, and moved its own Tuesday VIP event to a later time slot. Smart.\\n\\n2. __Education:__ Exponation spends an incredible amount of time working on the program, the speakers and the educational opportunities available to attendees. They work hard at preventing the seminar sessions from becoming a self-promotion fest for vendors, which is important. Outside of the session programming, on-floor workshops and themed discussion groups offer smaller venues for interactive learning. And then there is the certification programming offered through the Digital Signage Experts Group (DSEG), which offers four tracks perfect for bringing new hires and veterans alike up to speed. If there is something the industry truly needs it is pervasive, rather than elusive expertise. DSEG certification is the ground floor for getting there.\\n\\n3. __Internationalization:__ The conference has enjoyed participation from outside of North America for quite some time. Now it caters to the needs of the international set with a half-day pre-conference program featuring speakers from across the globe. Attendees are expected from over 60 countries, and one would expect that they are coming for more than the diverse cultural activities of Clark County, Nevada. They are coming to learn, to network, to partner and to buy. It is often very revealing to understand the state of digital signage in different countries. Savvy attendees will listen and learn from the international guests.\\n\\n4. __Las Vegas:__ Love it or hate it, Las Vegas has been associated with iconic signage since the days of Bugsy Siegel, with none more iconic than the low tech, landmark Welcome sign. Today, there is an amazing array of digital signage, interactive displays and projection projects from the hotels of the Strip to the Fremont Street Experience. You will be accosted with it and amazed by it from the moment you step off your plane at McCarren Airport. The DSE has no problem setting up and selling out a terrific multi-bus tour of *in situ* digital signage in the Las Vegas area. Those not into guided tours will find both good and bad ideas in their journeys during the week. For all of us geeks who think of nits in the non-insect sense, the bright lights of Las Vegas beckon and serve as a living laboratory. Oh yeah, there are some really good restaurants, too. Me likes me food.\\n\\n5. __What’s New, What’s Coming:__ The opening of the DSE event signals a mad rush of press releases, and this year will be no different than the past.  Many vendors time announcements of new products, new customers and other strategic shifts to coincide with the large audience at DSE. After all, if there is one thing we all understand, it is the importance of a message relevant to the venue it is delivered in. Many themes and announcements were unveiled at the recent CES and ISE shows leading up to DSE, but most exhibitors will want to have an answer to the question, “What’s new?”. Expect product announcements, software releases, partnerships and perhaps the surprise acquisition. There will even be some non-exhibitors claiming preeminence and leadership from the podium of a partner’s booth, a tactic sure to thrill the conference organizers and unlikely to fool the masses. There will be some innovative products, ideas and strategies on display in the exhibit hall as well as in the corridors and meeting rooms. It is a great chance to gauge the traction of last year’s trends and the emergence of new ones. Smart attendees will leave with a feel for what is baked and what is half-baked but promising, and then plan accordingly.\\n\\n6. __Many Birds, One Stone:__ With a *Who’s Who* of buyers, sellers and experts all under one roof for two days, it is possible for any organization, project team or individual to accomplish many goals, provided that they bring the right footwear and and energy drinks. Displays, mounts and media players will abound and perhaps even astound. Software, content and services of all types will be lined up like cattle at a livestock auction. Any organization considering a purchase, upgrade, switch or new venture will have ample opportunity to survey the playing field, assess the players and start to put together a short list in each relevant category. Outside the exhibit hall, sessions and workshops offer the chance to hear from and interact with one’s peer group and to ask questions of knowledgeable speakers. It is a chance to put faces with names, eyeballs on products and handshakes on deals. Plan your time and your team’s time wisely… those days go quickly!\\n\\n7. __The Digital Signage Federation:__ The DSF came to be in 2010 when the need for a single, independent voice for the industry became quite apparent, and Exponation’s Angelo Varrone provided the impetus and the foundation to bring it to life. *(Full disclosure: I am a founding Board member of DSF and currently serve on the Executive Committee.)* There was plenty of drama and politics that motivated the launch of DSF, but steel is born from fire. DSF has evolved into a vibrant, vital and growing advocate and resource for the digital signage community. Strong focus on education, standards and ethics have attracted hundreds of new members. Each of the first four DSF Chairs of has committed to a legacy initiative, which has kept things constantly fresh and forward-looking. The DSE is the official trade show of DSF, and DSF will have a significant presence on the show floor. There will be interesting content, a wifi-enabled lounge for members, and Board members giving their time to staff the booth, anchored by incoming Membership Chair Shaneeka James and our outstanding Executive Director Brian Gorg. Stop by, listen to what DSF offers you, your organization and your industry, and join us. Be a part of making the tide rise for everyone.\\n\\nThere you have it, seven reasons why DSE is a must do. Don’t forget to bring lots of cards, extra socks and a smile. Share your observations, pictures and thoughts as you go on Twitter, using hashtag #dse2013. And please come by and say hello at Booth 1613.\\n\\nBy Ken Goldberg|February 11th, 2013|Digital Signage, Digital Signage Industry|3 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6bRPPzMK3NfppFzgQJg9kq","type":"Entry","createdAt":"2019-10-29T07:54:12.710Z","updatedAt":"2019-10-29T08:11:05.672Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Blog_2013SPAC_Aswemove"},"description":{"en-US":"As we move full bore into the Holiday season, activity continues at an unusually high pace, both publicly and privately.  Monday, public news broke that a SPAC called SCG Financial Acquisition Corp (NASDAQ: SCGQ) had a deal (“non-binding letter of intent”) in place to acquire Dallas-based Symon Communications, one of the larger and higher profile entities in the digital signage software space. Hidden in plain sight within the announcement was that SCGQ had a “previously announced proposed business combination with RMG Networks, Inc.”  That previous announcement is hard to find anywhere but in a proxy statement filed in November of this year, and reveals that the RMG deal also takes the form of a letter of intent. But we can take it at face value that SCGQ has terms in place to make two very noteworthy acquisitions. And given the way that SPACs work, they need to either close an Initial Transaction, or fold up and return the money they have raised. So it will close, and you can rest assured that hard work went into the LOIs, which serve as a framework for the attorneys to paper the deals up. How will this work, and what might it mean in the broader, parallel universes of digital signage networks and providers?\\n\\n__How it works__\\n\\nDescribing the machinations and history of SPACs would require a post of its own. You can read a nice summary of recent changes to SPAC requirements here. The key point is that the funds from an IPO ($80M in this case) are held in escrow until an Initial Transaction is approved by a supermajority of shareholders, and that the aggregate fair market value of the Initial Transaction(s) must approximate 80% of the funds in escrow, meaning $64M for SCGQ. As best I can determine, the deals may involve cash, equity or both. It is not clear if the RMG and Symon deals represent the entirety of the initial $64M transactions, or if there are others in the offing to get to the magic number. Those juicy details will be made public when the deals close. What does seem likely is that RMG is the lead dog here, and SPAC management will probably revert to a Board role, with the executive team at RMG assuming the reins post-closing.\\n\\nThe SPAC represents a relatively fast way for a private company to go public compared to an IPO, gaining it access to the public markets through negotiation and diligence rather than endless filings, roadshows and delays. The brunt of the capital formation was already borne by the SPAC founders, who are rewarded by  leverage through warrants, and use the lures of speed and cash to negotiate favorable acquisition deals. In the case of SCGQ, we have a VC-backed company (RMG) and a PE-backed company (Symon) effectively going public under a single umbrella. Their investors will get liquidity in some combination of cash and equity for their patience and risk. For those investors, taking money off the table in this environment was probably deemed preferable to putting more in.\\n\\nThe resulting company will be interesting to watch, and I am sure we all look forward to deciphering their quarterly financials once things are launched. However, the first question that comes to mind is whether this is a *strategic* combination or an *opportunistic* one. If it is strategic, then one would expect much pomp and circumstance about how Symon’s IP and platform will be used across the board in RMG’s networks. You know, the synergy thing. Presumably, they could use that story to acquire additional networks and use captive software as opposed to commercial software to operate them. However, RMG’s networks are ad-supported, and that is not a sector of the market that Symon has focused on. A change from RMG’s legacy infrastructure could be costly and time consuming, and taking the risk of making a switch would presume that they see a strong fit with Symon as a starting point and a clear path to a new competitive advantage. My guess is that such a project is not likely to happen. Instead, Symon’s significant revenue base and predictable earnings will allow SCGQ (or whatever it re-brands itself as, probably RMG) to show some stability as it builds out the network portion of their new company, which may experience growing pains (as it already has). One clue may be found in the name of one of the founding investor entities: *2012 DOOH Investments, LLC.* That would seem to indicate a mindset of opportunistic buys rather than a carefully crafted vertical play, especially given the timeframes involved.\\n\\n__What Does It Mean For The Industry?__\\n\\nThe SCGQ deal will be good for the industry if it is consummated and begins to trade with credible volume and reasonable transparency in the New Year. Strong market support for a DOOH conglomerate would bode well for future deals in the public and private market for networks and providers alike. The fact that the VCs and PE firm have a positive exit in the space is also a good thing.  While SPACs have a checkered history, and there is plenty of market risk and execution risk involved, I hope that this one works out well for everyone.\\n\\nHere are some questions to ponder:\\n\\nIf a major network player whose systems are not necessarily a competitive advantage for them today acquires a software company and does not leverage the acquired IP, how long will it be until someone actually takes that strategy?\\n\\nWould a vertically integrated DOOH entity be welcomed more warmly by investors than a conglomerate of companies in the field?\\n\\nIf a network company can effectively buy a software company, can the reverse occur as well?\\n\\nThe proposed deal opens a world of possibilities not only for themselves, but also for others in the industry. The RMG-Symon story is largely unwritten at this point, but the fact that investors appear ready to embrace companies with interests across segments of the industry may well open up opportunities for new business models that break the mold and separate from the pack. The announcement of the SCGQ deal may be a catalyst for many to examine outside-the-box concepts. That would only be a good thing. In *2001: A Space Odyssey*, HAL may have put it best:\\n\\n*“I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.”*\\n\\nIf a computer can do that, I suppose companies can as well.\\n\\nHappy Holidays!\\n\\nBy Ken Goldberg|December 18th, 2012|Capital, Digital Signage, Digital Signage Industry|5 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"mDWNCqHfHQWzssoOHhV3m","type":"Entry","createdAt":"2019-10-28T15:51:48.559Z","updatedAt":"2019-10-28T15:51:48.559Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently "},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6KJVJgwbt5pumnYswCcpOe"}},{"sys":{"type":"Link","linkType":"Entry","id":"3LYPXSVkoLw5MZ1SdhkG02"}},{"sys":{"type":"Link","linkType":"Entry","id":"2yuuQjyU1bced9Kuuntxmh"}},{"sys":{"type":"Link","linkType":"Entry","id":"1nO2Hxf3qFktcFuRakT9qV"}},{"sys":{"type":"Link","linkType":"Entry","id":"6zHbV6TMg2AILoL3GKqktn"}},{"sys":{"type":"Link","linkType":"Entry","id":"3P1GCynYEulg3bJiuFSkQg"}},{"sys":{"type":"Link","linkType":"Entry","id":"4BPISPslyMVuhrnlXaucBD"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4BPISPslyMVuhrnlXaucBD","type":"Entry","createdAt":"2019-10-28T15:51:43.526Z","updatedAt":"2019-10-28T15:51:43.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_Willpoint"},"title":{"en-US":"Will point of contacts change?"},"description":{"en-US":"*Not at this time. If changes do occur, you will be promptly notified.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3P1GCynYEulg3bJiuFSkQg","type":"Entry","createdAt":"2019-10-28T15:50:25.244Z","updatedAt":"2019-10-28T15:50:25.244Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_Who"},"title":{"en-US":"Who will customers call for support?"},"description":{"en-US":"*You will call the same support line that you have always called at Real Digital Media. Over time, you may encounter some new people as we train additional resources both in Sarasota, FL and Dayton, OH. Procedures will be in place to route escalated calls to the Sarasota-based team at Real Digital Media to ensure you continue to receive prompt support.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zHbV6TMg2AILoL3GKqktn","type":"Entry","createdAt":"2019-10-28T15:49:47.763Z","updatedAt":"2019-10-28T15:49:47.763Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_Willoperations"},"title":{"en-US":"Will operations be merged between the two companies?"},"description":{"en-US":"Real Digital Media support and logistics will be merged to take advantage of STRATACACHE’s world class facilities and economies of scale. However, sales, product development, marketing and management will remain focused on NEOCAST® and supporting our customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nO2Hxf3qFktcFuRakT9qV","type":"Entry","createdAt":"2019-10-28T15:49:07.080Z","updatedAt":"2019-10-28T15:49:07.080Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_Howwillthemerged"},"title":{"en-US":" How will the merged companies work together to support customers?"},"description":{"en-US":"*Real Digital Media will continue to develop and support our NEOCAST® digital signage platform, but now will benefit from STRATACACHE’s enhanced procurement and logistics capabilities as well as support. All logistical functions will move to Dayton, OH. NEOCAST® support functions will exist in both Sarasota and Dayton. Real Digital Media will continue to market and sell NEOCAST® independently of other software offerings from the STRATACACHE family.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2yuuQjyU1bced9Kuuntxmh","type":"Entry","createdAt":"2019-10-28T15:48:20.179Z","updatedAt":"2019-10-28T15:48:20.179Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_HowwillReal"},"title":{"en-US":"How will Real Digital Media customers and prospects benefit from the merger?"},"description":{"en-US":"*As a customer or prospect, you will now have the option of 24 hour support and monitoring, as well as enhanced procurement and logistics capabilities. These enhanced capabilities will allow Real Digital Media to put more focus on delivering world class software to positively impact your digital signage needs. You will also be able to avail yourself of STRATACACHE’s scale and buying power when sourcing hardware, and in many cases, financing options. Contact your sales representative for further details.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LYPXSVkoLw5MZ1SdhkG02","type":"Entry","createdAt":"2019-10-28T15:47:22.689Z","updatedAt":"2019-10-28T15:47:22.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_WillNEOCAST"},"title":{"en-US":"Will NEOCAST® continue to be developed and supported?"},"description":{"en-US":"*Yes. Continued investment, development and support of NEOCAST® will continue. In fact, the operational scale and cost advantages offered by STRATACACHE will allow us to expedite and expand the development of new features and functions within NEOCAST® for our customers and prospects.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6KJVJgwbt5pumnYswCcpOe","type":"Entry","createdAt":"2019-10-28T15:46:17.319Z","updatedAt":"2019-10-28T15:46:17.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger_Frequently_What"},"title":{"en-US":"What is the name of the merged entity?"},"description":{"en-US":"*Real Digital Media will continue to exist as a STRATACACHE company. Our platform will continue to be marketed as NEOCAST®.*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ikmXKSRefhxi1F7L7NBFd","type":"Entry","createdAt":"2019-10-28T15:44:11.480Z","updatedAt":"2019-10-28T15:44:11.480Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_Stratacachemerger"},"title":{"en-US":"STRATACACHE Acquires Real Digital Media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7mvQ8cpytYnZiitgI8DIXG"}}},"description":{"en-US":"*Our team here at Real Digital Media is excited to enter the next phase of our development as part of the STRATACACHE family of companies. You, our customers, have every reason to be excited as well. As part of STRATACACHE, we will be able to offer you a broader scope of services from procurement to deployment, network operations to content management, and global presence to financing. It will all revolve around NEOCAST®, the digital signage platform you know and trust.\\n\\n*We appreciate that trust and your support, and we’ll have the resources to continuously advance NEOCAST®  as your needs and technology evolve.  STRATACACHE is committed to expanding the capabilities, scale and offerings of Real Digital Media. Our commitment is to enabling your success. We look forward to what is next!*\\n\\n\\t__Ken Goldberg,__ CEO Real Digital Media"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4p9o1bMC59eWwPreG9x0xM","type":"Entry","createdAt":"2019-10-28T15:39:49.717Z","updatedAt":"2019-10-28T15:39:49.717Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_NearFieldCommunication_How"},"title":{"en-US":"How It Works"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7pGlbRmBkQjXRBmzlkpU4Z"}}},"description":{"en-US":"Just tap a nearby tag with an NFC-enabled phone to engage the on-screen call to action\\n\\nDrive consumers to learn more about a product, download a coupon or application, conduct a purchase, or sign up for a loyalty program\\n\\nNo limits. As the on-screen content changes, so does the mobile destination. One NFC tag can drive multiple digital signage to mobile interactive experiences"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5jilXi4Bfy7R0jISCIYoJL","type":"Entry","createdAt":"2019-10-28T15:35:17.020Z","updatedAt":"2019-10-28T15:35:17.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"RDM_Topics_NearFieldCommunication_NFC"},"title":{"en-US":"NFC Integration with NEOCAST®"},"description":{"en-US":"NEOCAST® now supports MediaTagz™ from iZipline, a system that enables instant, dynamic interaction between NFC-tagged digital signage content and consumer mobile devices.This integration allows digital signage network operators to extend calls to action on a display to a marketing event on a mobile device. Imagine watching a video on a display in a retail environment, restaurant or any other numerous venues. As the video plays, a call to action appears to tap a nearby panel to access more information or content about the offering. By placing an NFC-enabled mobile device near the “tap point” as the video plays, relevant content is driven instantly to that device. As a new video for a different offering appears, tapping the tag again delivers a new offering.\\n\\nSo, as content changes on NEOCAST® media players, the MediaTagz™ system changes the content delivered to a consumer’s mobile device.\\n\\nThe content delivered can be as simple as a coupon, as sophisticated as a social opt-in to earn a discount, or an offer to download an app or game. 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Imagine watching a video on a display in a retail environment, restaurant or any other numerous venues. As the video plays, a call to action appears to tap a nearby panel to access more information or content about the offering. By placing an NFC-enabled mobile device near the “tap point” as the video plays, relevant content is driven instantly to that device. As a new video for a different offering appears, tapping the tag again delivers a new offering.\\n\\nSo, as content changes on NEOCAST® media players, the MediaTagz™ system changes the content delivered to a consumer’s mobile device.\\n\\nThe content delivered can be as simple as a coupon, as sophisticated as a social opt-in to earn a discount, or an offer to download an app or game. 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On display will be new products and solutions that show modern retailers a full scope of marketing technology for delivering a personalized shopping experience, leveling up with online competition and creating loyal customers. STRATACACHE is in booth #3051 at GlobalShop 2019, being held June 25-27 in Chicago.\\n\\n“It is really exciting to work for a company that can come to the table with not only bleeding edge hardware and software but also a heavy focus on research and discovery. This allows us to build the best customer experiences and solutions for retailers,” says, Robert Avery, VP of Professional Services – Americas.\\n\\nBooth highlights include:\\nTablets — Our all-in-one touch screen tablets have the ability to create an interactive experience in any store, ranging in size from 11.5 to 55 inches. With a combination of high-performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications throughout the retail store — interactive digital signage, self-service kiosks and interactive guided/assisted selling tools for sales associates.\\n\\nDigital display shelving — This new solution allows retailers to transform traditional retail gondola shelves into an interactive shopping experience. Digital displays are integrated into standard fixtures to allow retailers to incrementally modernize their store while creating a personalized shopping experience for their customers. Touchscreen display shelves facilitate product discovery, recipe look-up, and mobile coupon checks, while mobile app integration can tie to loyalty programs. The return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences.\\n\\nHigh-value asset and personnel tracking — Our new product, Walkbase Asset, delivers real-time tracking of high-value assets and personnel locations compared to zone visits and dwell times. Asset location data can be integrated and combined with other data sources under the Walkbase platform including customer behavior, point of sale, marketing campaigns and weather to create a 360-degree view of what is happening in physical spaces.\\n\\nGuided shopping experiences focusing on value-add narratives for retailers and marketers:\\n\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based solution streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nSee full details, including information on our new marketing technology being displayed on the show floor, at www.stratacache.com/GlobalShop-2019.\\n\\nAbout STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. 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Dayton has enjoyed dramatic economic re-investment and revitalization recently, the most significant of which have occurred in just the last five years. In addition, the groundwork continues to be laid for future growth.\\n\\n### A Decade of Investment\\nIn the last decade, the CBD has witnessed over $600 million of new investment including:\\n\\n- The Dayton Dragons, a minor league baseball team who play at the new Fifth Third Field\\n- RiverScape MetroPark\\n- The Schuster Center for the Performing Arts\\n- CareSource’s corporate headquarters\\n\\nProjects have included new construction as well as renovation of several historic buildings some of which have leveraged former warehouse and industrial space for adaptive re-use.\\n\\n### Vibrant Neighborhood\\nDowntown market rate housing has nearly tripled in the over the past five years. Industry observers believe this continuing wave of construction is still trailing demand and are putting money on it with over 100 units under construction. Latest surveys by the Downtown Dayton Partnership indicate that nearly 2,000 people live in the heart of downtown, while 8,300 live within a one mile radius of the CBD. Dayton is laying the groundwork for long-term future growth in the downtown housing market with a plan for another 2,500 units in the next 10 years!\\n\\n### Quick Facts – From the Downtown Dayton Partnership\\n\\n- Downtown Dayton is home to more than 700 businesses\\n- More than 21,000 people work in downtown Dayton\\n\\n- Downtown is home to nearly 20 places of worship\\n- There are 13 bank branches downtown\\n- Downtown has 8 daycares from which to choose.\\n- More than 60 restaurants line the streets of downtown\\n\\n- Downtown has more than 35 nightclubs and bars\\n- You have your pick of 10 performing arts groups in 6 theaters\\n- The Dayton Dragons, farm team for the Cincinnati Reds, have played ball downtown since 2000, and recently set the national professional sports record for consecutive sellout home games\\n- Soak up some culture in one of downtown’s 15 museums and galleries\\n\\n- More than 15 establishments offer hair styling, beauty care or beauty supplies\\n- Keep your car running fine with more than 10 automotive supply and services shops\\n- Do your shopping at any of dozens of unique stores and eclectic shops downtown\\n- Get in shape in one of our 7 downtown health clubs\\n- Shop for dinner in your choice of 9 downtown food markets\\n- Find a good book at one of the 5 bookstores downtown"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eDt1gou2WFMN354eMdwSk","type":"Entry","createdAt":"2019-10-25T07:11:18.444Z","updatedAt":"2019-10-25T07:11:18.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_Theregion_Workforce"},"title":{"en-US":"Workforce"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"401ezsN88CghNL8W5iv7ff"}}},"description":{"en-US":"These companies, as well as Wright-Patterson Air Force Base, both complement and capitalize on this progressing group of talent and skills coming out of the local universities each year. Dayton ranks 5th among metropolitan areas for degrees granted in *Science and Engineering* on the New Economy Index.\\n\\nThe Dayton region is home to some of the country’s most respected institutions of higher learning.\\n\\n- The University of Dayton\\n- Sinclair Community College\\n- Capital University\\n- Kettering College of Medical Arts\\n- Wright State University\\n- Air Force Institute of Technology\\n-  Miami Jacobs Career College\\n-  ITT Technical Institute.\\n \\nSlightly expand the radius and you’ll find Ohio State University, Ohio University, Miami University and many others which are nationally recognized for excellence in educational programming and achievements."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7u616GZtzG5gi4xOfr2HrY","type":"Entry","createdAt":"2019-10-25T07:06:06.533Z","updatedAt":"2019-10-25T07:09:02.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_Theregion_Top"},"title":{"en-US":"Top 90-minute Air Market!"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1MgeaboSxr7tuKPQqolIPL"}}},"description":{"en-US":"The Dayton International Airport makes Dayton the nation’s number one 90-minute market. From Dayton, you can reach 55% of the country’s population in 90 minutes or less.\\n\\n- Dayton is within 600 miles of 70% of all North American manufacturers and…\\n- 60% of all U.S. households\\n\\nWithin that 600-mile radius, you can reach major cities including Chicago, St. Louis, Pittsburgh, and Atlanta."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"8WZJgIXcjJfRjud2Zv329","type":"Entry","createdAt":"2019-10-25T07:07:28.163Z","updatedAt":"2019-10-25T07:07:28.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_Theregion_AerospaceHub"},"title":{"en-US":"Aerospace Hub"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ml9Da41HUwjeZBXmMu3dK"}}},"description":{"en-US":"In September 2009, Ohio Gov. Ted Strickland and Lt. Gov. Lee Fisher named Dayton as Ohio’s official Aerospace Hub—the first of its kind in the state. Dayton is home to a thriving technology industry with Wright-Patterson Air Force Base (and its $2.3 billion annual economic impact on the Greater Dayton Region) and companies such as __Ball Aerospace, Northrup Grumman, General Dynamics, and General Electric__ among others."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aDAC7T18EnUc0fXRmcChg","type":"Entry","createdAt":"2019-10-25T07:04:03.700Z","updatedAt":"2019-10-25T07:04:03.700Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_Theregion"},"title":{"en-US":"The Region"},"description":{"en-US":"With 1.56 million residents in the Greater Dayton Region, Dayton is one of the largest metropolitan areas in Ohio. The area’s excellent employment opportunities, diversity, and low cost of living make Dayton an attractive Midwestern city."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3dSijout9SnVQ9d0oBz0xC","type":"Entry","createdAt":"2019-10-24T14:40:42.310Z","updatedAt":"2019-10-24T14:40:42.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_History_Availability"},"title":{"en-US":"Availability"},"description":{"en-US":"To inquire for availability, please contact:\\n\\n__Tim Albro__\\n(937) 222-1600 Ext. 104\\nSend Email\\n\\n__Tony Taylor__ \\n(937) 222-1600 Ext. 103\\nSend Email\\n\\n### Send a Message\\nClick here to contact us.\\n\\n### Brochure\\nClick here to download our brochure.\\n\\n### Testimonial\\n“It’s a delight to work with you! Your response to the needs of PS&E has been outstanding. In case no one else has said so…your property management team has a great group of people and they make my life easier!”\\n\\n__Frank Macharoni, Jr.__\\nPickrel, Schaeffer & Ebeling"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4jlHxyIzXYYwCkpX61ibaV","type":"Entry","createdAt":"2019-10-24T14:39:19.336Z","updatedAt":"2019-10-24T14:39:19.336Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_History_ADayton"},"title":{"en-US":"History"},"description":{"en-US":"### A Dayton Landmark\\nThe STRATACACHE Tower’s steel and glass structure brings an air of classic Manhattan style to the Dayton skyline. At 30 stories tall, the building is the largest and tallest building in Dayton. The length of the building at street level extends one full city block. The tower’s full height windows afford a variety of striking views and abundant daylight.\\n\\n### The Result of a Vision\\nThe building opened for business in 1972. It was a culmination of the vision of Eugene W. Kettering, the son of Charles Kettering, prolific inventor and founder of Delco Electronics Corp. Eugene Kettering envisioned the construction of a first-class office tower that would become the catalyst to the entrepreneurial growth and development of downtown Dayton.\\n\\nIn addition to the building’s striking exterior design, the STRATACACHE Tower features an expansive lobby with high ceilings, rich teak wood, natural stone finishes and original artwork. The tower was recently renovated with new chillers, elevators and signage throughout."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2G6lY55ndFY093rv2L9H1y","type":"Entry","createdAt":"2019-10-24T14:28:43.152Z","updatedAt":"2019-10-24T14:28:43.152Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_World"},"title":{"en-US":"World Class Distinction"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"59Ot3tnZjjsaloUWy1MAuG"}}},"description":{"en-US":"Along with its design, STRATACACHE Tower features an expansive lobby with high ceilings, rich teak wood, natural stone finishes and original artwork. The building has been institutionally maintained with over $9 million in capital improvements since 1999. STRATACACHE Tower has been widely considered the premier business location since its opening. The property includes an on-site parking garage and surface parking.\\n\\n### The STRATACACHE Tower at 40 N. Main St. Dayton, Ohio\\n### The perfect address for spotlighting success to your clients!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2D0EQ4zrsGE0bhZsy1EavW","type":"Entry","createdAt":"2019-10-24T14:26:57.009Z","updatedAt":"2019-10-24T14:26:57.009Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacachetower_Topics_Flexible"},"title":{"en-US":"Flexible Space"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"CbHVSSlkZOiCKgYQurUNd"}}},"description":{"en-US":"The building consists of approximately 500,000 SF with typical floor plates ranging between 16,000 and 24,000 SF. 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Our wide-ranging digital engagement solutions make communications relevant to audiences in sectors including big brands, retail, banking, QSR and gaming customers worldwide."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1uwwrftTDn2MtWWl6DoAol","type":"Entry","createdAt":"2019-10-09T07:23:09.802Z","updatedAt":"2019-10-23T12:24:32.513Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Idelivered"},"description":{"en-US":"I delivered a keynote talk at a conference in Las Vegas recently. The conference was focused on digital employee communications, and was connected to a much larger event, the Digital Signage Expo (DSE). After the internal communication conference wrapped up, I spent some time walking the Expo floor.\\n\\nWandering among the booths from big companies I’ve heard of and small ones that were new to me, I was reminded of just how prevalent digital signage has become and how little it gets mentioned in summaries of digital communication platforms. The menu at the Popeyes Chicken near me is digital. The images move, attracting the eye, while making changes (new menu items and pricing changes, for instance) can be done once and distributed across the network. No need to print and ship hundreds or thousands of new menus. Digital signage is catching on in malls.Digital billboards greet drivers approaching the Oakland-San Francisco Bay Bridge.\\n\\nDigital signage isn’t new. I remember visiting the offices of Southern California Gas Company in the early 1990s, where communication staff produced the content for signs using PowerPoint. Employees could spend a minute or two catching up on important messages in common areas where the screens were located, or at their desks via their PCs. Today, it’s not unusual to attend a conference where digital signs stream tweets containing the conference hashtag. In fact, when I checked into my hotel in Las Vegas, the massive digital sign behind the front desk displayed a constantly updated waterfall of tweets from guests featuring hashtags the hotel had introduced, focusing on events at their property.\\n\\nAdvances in a number of technologies are making digital signage even more compelling. About five years ago, I saw a fascinating example of a billboard in The Netherlands, that was designed to address a growing problem: Thugs would attack ambulance drivers and paramedics while passersby stood and watched, taking no action. The billboard told just such a story, and with a camera pointed from the billboard to the street, it put those looking at the video into the scene. They were the ones standing around doing nothing. After the action ended, the billboard implored citizens to call for help should they ever encounter the situation in real life.\\n\\nIn another example, a video presented at the Expo showed how far the marriage of location-based marketing and digital signage has come. Women’s Aid—a campaign to end domestic violence—is conveying the message that “If you can see it, you can change it.” The group’s billboard features the face of a battered woman. It’s not a static image; she blinks. Nothing else about the billboard changes as long as nobody looks at it. A camera notices when one person looks at the sign, which causes the bruises to start healing. The more people who notice, the faster the woman’s face returns to normal. A filmstrip at the bottom of the sign features those who are looking at it, which in turn encourages more people to stop and look.\\n\\nThen the sign adds smartphones to the mix, messaging those in proximity to encourage donations. (Passersby who have not opted into the service sending the message can follow instructions on the billboard to donate.)\\n\\nPersonalized digital signage is surging. At Cisco Systems, digital signs on each floor communicate news and information of interest to the people working on that floor. It’s also tactile; tap a headline and get more information. Tap a video and it starts to play. Some of the displays at the Digital Signage Expo featured interactive signs that come right out of science fiction movies. I played with one that let me move contents around on the screen, increase or decrease its size, start and stop videos, and open new content.\\n\\nOne of the vendors at the show, STRATCACHE, is where IABC member Chuck Gose works; he was instrumental in adding the digital internal communication conference to DSE. “It used to be that digital signage vendors simply sold their hardware and software to communications departments. And these departments were left to figure it out themselves,” Gose, the vice president for corporate communication told me. “I was in those shoes once. No more. That’s one of the reasons I joined STRATACACHE. We are investing real dollars to educate communicators on how to best take advantage of the technology. But not just digital signage alone. It’s important that it’s integrated intelligently with all technology that communicators have access to. We are looking at the best research to provide guidance but also connect communicators with each other to create a learning community. Communicators often learn best from their peers—they just don’t always know who they are.”\\n\\nOne announcement coming out of DSE combined the Internet of Things (IoT), big data and digital signage so retailers can deliver one-on-one experiences for customers based on information derived from their connected devices (like smartphones and wearables). The announcement, from Intel, also addressed the privacy concerns that are sure to arise. Intel sees in-store digital signage as a business opportunity, as does Google, which made its debut at DSE this year. Using the company’s Chromebox computers and Chrome Sign Builder, you can create “intelligent digital signs that are easy to build, schedule, and deploy,” according to a post on the Google for Work blog.\\n\\nSome of the trends anticipated by those in the industry include signs that can tell how a viewer is reacting emotionally in order to adjust the on-screen images to produce a more positive response, more innovation through data collection, and the growth of digital out-of-home (DOOH) advertising networks.\\n\\nAs I talked with representatives at booths at the DSE trade show, I realized few were exploiting the employee communication opportunities. One presenter at the digital internal communication conference, a communicator from one of the Vegas Strip hotels, talked about how she was using digital signage to reach employees who don’t sit in front of computers. This audience has been a challenge since intranets first surfaced in the early 1990s. While internal communicators are slowly adopting mobile solutions, digital signage presents a genuine opportunity to ensure no employee misses an important message, while also seeing that the messages are tailored to the employee’s location (and, eventually, even to his or her own job). The strengthening connection between mobile devices and signs hold huge promise for production and field staff with limited or no intranet access.\\n\\nIf you’re using newer digital signage technology in your job—for internal or external communications—let me know. If I get enough good examples, I’ll feature them in my next Tech Talk column."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"45LbQmuJ58f3qX50c3i7Rs","type":"Entry","createdAt":"2019-10-09T07:22:30.380Z","updatedAt":"2019-10-23T12:22:13.479Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Explore"},"title":{"en-US":"Tech Talk: Explore the possibilities of digital signage"},"subtitle":{"en-US":"Shel Holtz"},"description":{"en-US":"\\n."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7h3mKj9HRqp3fXBhK9b60a","type":"Entry","createdAt":"2019-10-08T15:08:35.515Z","updatedAt":"2019-10-23T10:19:54.853Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Company_Usps"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"gsiohHrdgbjQ3vpyos75K"}},{"sys":{"type":"Link","linkType":"Entry","id":"4rKuOWJ6NCCcAk0DCZqddt"}},{"sys":{"type":"Link","linkType":"Entry","id":"1mxfhRClfndYHiZJcqNWXJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"4pfRKiWraGuZumhtCVNSmI"}},{"sys":{"type":"Link","linkType":"Entry","id":"7o3ogqGcLxkQw5SoQxceJj"}},{"sys":{"type":"Link","linkType":"Entry","id":"72CxZ40HoqFMmtIqHmdQzG"}},{"sys":{"type":"Link","linkType":"Entry","id":"3oR4PaneooMxpwNllwkpCT"}},{"sys":{"type":"Link","linkType":"Entry","id":"3nr34RFl6pZOtGVSTKBDcR"}},{"sys":{"type":"Link","linkType":"Entry","id":"6pFZxf5jczVWRQs2CKSBuJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"7c1rT8h3FVrUpkchAJAMf"}},{"sys":{"type":"Link","linkType":"Entry","id":"60ZcceBFALKDidmuEamsgz"}},{"sys":{"type":"Link","linkType":"Entry","id":"6HhO7riiPVFKVPJz9zIJ2h"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6HhO7riiPVFKVPJz9zIJ2h","type":"Entry","createdAt":"2019-10-08T16:00:31.140Z","updatedAt":"2019-10-23T10:19:48.658Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Company_Usps_Activia"},"title":{"en-US":"2003 - ActiVia"},"description":{"en-US":"__*Software that Powers it All.*__\\nActiVia For Media is an intelligent and robust digital signage software platform for creating, scheduling, managing and monitoring visual content and devices. 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PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success. PRN has offices in San Francisco and Bentonville, AR. 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As part of this effort, we process personal information in accordance with the EU’s General Data Protection Regulation (GDPR) and other data protection regulations applicable to Walkbase.\\n\\n## Our website\\n### What personal information do we use?\\nWe may collect, use, store and transfer different kinds of personal information about you, which we have grouped together as follows:\\nIdentity information includes first name and last name.\\n\\n__Contact information__ includes email address, telephone number and country of residence.\\n\\n__Technical information__ includes IP address, browser type and version, operating system, platform and other technology on the devices you use to access Walkbase.com.\\n\\nOur website uses __cookies that collect personal information__. You can read about what they are and how we use them in our cookie statement below.\\n\\nOur website includes contact form, in which we ask you to fill out relevant personal information in advance of our representatives contacting you.\\n\\n### For what purpose do we use your personal information?\\nTo carry out various services and tasks we process your personal information for these purposes:\\n\\n__Cookies__ are pieces of personal information used to provide you with the best possible browsing experience.\\n\\n__Contact__ form is an optional form for inputting personal information, used to give you accurate feedback on your questions and request that a Walkbase representative reach out via the information provided.\\n\\n### With whom do we share this information?\\nIn principle, we use your data only internally. In a case of needing to share data, prior to any transfer, we will review the requirements under national law for the processing and protection of personal data. This is to determine our obligations as well as the recipient’s obligations (including recipients in other countries), and to make sure such obligations are met.\\n\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n### How long do we store your information?\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The only exception is when we must comply with applicable legislation, regulatory requests and relevant orders from competent courts.\\n\\n### How do we protect your information?\\nWe take our security obligations seriously and take appropriate security measures to protect your personal information from unlawful or unauthorized processing and accidental loss, destruction or damage.\\n\\nWe store personal information on secure servers that are managed by Walkbase and our service providers. Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n### What are your rights?\\n__Request access__ to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n\\n__Request correction__ of your personal data that we hold. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n\\n__Request erasure__ of your personal data. This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n\\n__Object to processing__ of your personal data, where Walkbase feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n\\n__Request restriction of processing__ of your personal data. This enables you to ask us to suspend the processing of your personal data.\\nRequest the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n\\n__Lodge a complaint__ with your local data protection regulator. Please note, Walkbase has a vested interest in data privacy compliance and will openly address any concerns or needs. Please contact us before taking action against our personal data policies.\\n\\n## Changes to our privacy statement\\nWe reserve the right to update or change our Privacy statement, which may happen periodically due to circumstances such as law changes or if we change our business in a way that affects personal data protection. 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STRATACACHE can be found in Walkbase booth #1029 at the event, being held June 11-12 in Anaheim, CA.\\n\\nBooth highlights include:\\n__Loss Prevention__\\nThe Walkbase platform uses in-store sensors to understand shopper behavior and identify patterns that can help detect potential shoplifting. By combining Wi-Fi, Bluetooth, vision, point of sale and other store data sources into actionable insights, retailers can better understand how guests are spending time in their store increasing behavioral awareness to prevent future theft.\\n\\n__High-Value Asset Protection__\\nTrack the most valuable assets with our cloud-based solution that uses Bluetooth and Wi-Fi location technologies combined with patented Walkbase algorithms to deliver cost effective, high-precision and scalable asset location monitoring services. Asset location data can be integrated and combined with other data sources under the Walkbase platform including customer behavior, point of sale, marketing campaigns and weather to create a 360-degree view of what is happening in physical spaces.\\n\\n__Understanding Loss Prevention Patterns with AI and Sensors__\\u2028\\nUsing artificial intelligence tied to point-of-sale and inventory systems along with sensor technology helps retailers get a 360-degree view of loss/risk conditions. While existing point-of-sale data and inventory tracking systems give retailers insight into store activities, combining this information with location-based data from Walkbase quantifies loss and gives a holistic view into timestamping loss events in the store. By comparing quantified inventory data and total sales collected by POS systems with information on who was in the store, and when, Walkbase empowers retailers to home in on identifying shrink in the retail environment.\\n\\n__Employee Management__\\nStore managers can understand how associates are behaving in-store by gathering actionable insights based on their asset tag locations. An online dashboard displays tracking analytics in real-time including a visual map of equipment and personnel locations to understand employee behavior relative to customer behavior by tracking shopper traffic pattern data compared to store zones that are most/least frequented by employees.\\n\\nBen Reynolds, VP of Business Development at STRATACACHE, says, “The addition of the loss prevention market is a direct result of growing demand and conversations with our customers. Specifically in retail, there is a business-critical need to understand in-store behavior to reduce theft. Retailers can use our products to optimize store operations as a whole — not just to increase sales by analyzing customer behavior but to also reduce theft with those same analytics.”\\n\\nWalkbase was acquired by STRATACACHE in 2017 and has become part of the full solution offering of all companies in the STRATACACHE family of marketing technology companies. Since its acquisition, Walkbase has shown opportunity for rapid growth on a global scale, having been featured at events for companies across the STRATACACHE family in the Americas, Europe and Asia-Pacific regions. Visit www.walkbase.com to learn more.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4zpmoVriAAqvtX0vz271c0","type":"Entry","createdAt":"2019-10-21T13:21:32.804Z","updatedAt":"2019-10-21T13:21:32.804Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Walkbase_Topics_Aboutus_Careers_Open"},"title":{"en-US":"OPEN POSITIONS"},"description":{"en-US":"We’re looking for new team members. 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Retailers amplify shopper marketing initiatives and brands deliver customized messaging through a suite of in-store communications platforms – TV Wall, Radio, Checkout TV®, Health and Wellness, and interactive touchscreens. This strategic messaging allows retailers to add relevance to the in-store experience and brands to speak directly to targeted consumers while creating new revenue streams for the retailers.\\n\\n*“The IZ-ON Media team is very excited about becoming a part of STRATACACHE,”* said Kevin Carbone, CEO of IZ-ON Media. He continued, *“IZ-ON Media and STRATACACHE both deliver in-store solutions that position retailers and brands for success. Working together will enable us to develop additional solutions that are even more effective at engaging and activating highly sought after audiences.”*\\n\\n### About STRATACACHE\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. 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From sports and entertainment to brand advertising and Costco messages, content pops on the screens like never before.\\n\\n*“Upgrading the Costco TV Network with 4K capabilities delivers a comprehensive solution at brick and mortar retail,”* said Kevin Carbone, CEO of PRN. *“We’re excited to support Costco’s leadership in the Consumer Electronics category, enhance this strategic communication platform inside the warehouse, and help Costco members make big purchase decisions. It’s a triple win that builds on our longstanding partnership with Costco.”*\\n\\nPositioned at the high-traffic entrance of each Costco warehouse, the upgraded Costco TV Network provides brands an even more powerful opportunity to deliver their message at the beginning of the shopping experience, with featured products just steps away.\\n\\n### About Costco\\nCostco Wholesale Corporation operates an international chain of Costco membership warehouses that carry quality, name-brand and related private-label merchandise at substantially lower prices than are typically found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Qualified individuals also are allowed to purchase for their personal needs. The company has been recognized throughout the country for providing its employees with real living wages – the highest in the industry – and for its ethical business practices.\\n\\n### About PRN, LLC\\nPRN is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. PRN’s video and audio networks span over 6,600 retail locations within some of the nation’s top retailers. PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success. PRN has offices in San Francisco and Bentonville, AR. To learn more, visit www.prn.com or follow them on Twitter @PRN.\\n\\n### About STRATACACHE\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE, or “Like” us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Wjbv4BkhgpaM4qX1mybj8","type":"Entry","createdAt":"2019-10-18T07:49:38.698Z","updatedAt":"2019-10-18T07:49:38.698Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Recent"},"title":{"en-US":"Recent acquisition and reclaimed PRN brand fuel innovation at retail"},"description":{"en-US":"__San Francisco, October 7, 2015__—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. Working with the largest brands and retailers in the world, PRN is the leading provider of in-store shopper video, mobile and content marketing solutions that activate shoppers along the path to purchase right up to the point of sale.\\n\\n*“The acquisition of PRN enables us to build out our suite of shopper marketing solutions,”* said Chris Riegel, STRATACACHE CEO and Founder. He continued, *“PRN brings to STRATACACHE a 23-year track record of creating compelling in-store content experiences, and bringing brands to the table through innovative approaches to monetization. With their deep understanding of the shopper mindset, the PRN team knows how to help brands and retailers win multiple moments of truth.”*\\n\\nPRN’s in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver targeted customized messaging. With STRATACACHE as its parent company, PRN now possesses significantly expanded technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies for retailers and brands alike.\\n\\n*“Joining STRATACACHE is the logical next step in PRN’s evolution. We’re now able to combine our deep expertise in shopper engagement solutions with the core technology of STRATACACHE,“* said Kevin Carbone, CEO of PRN. He continued, *“Our collaboration is already providing the in-store digital innovation that brands and retailers require to exceed the expectations of the 21st century consumer.”*\\n\\n### About STRATACACHE\\nSTRATACACHE is the leading provider of intelligent digital signage, shopper activation technologies, retail network operations, digital merchandising and mobile enablement. Our comprehensive end-to-end services provide everything needed to engage customers and position brands for success. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide, Bangalore and Luxembourg, serving 28 countries.\\n\\n### About PRN, LLC\\nFounded in 1992, PRN is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. PRN’s sight, sound and motion video networks span over 15,000 retail locations within some of the nation’s top retailers. PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success.\\n\\nPRN has offices in San Francisco and Bentonville, AR. To learn more, visit www.prn.com or follow them on Twitter @PRN."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4KpfTdJfgCkiwNnd6sA6Y0","type":"Entry","createdAt":"2019-10-18T07:39:23.210Z","updatedAt":"2019-10-18T07:39:23.210Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_C-Store"},"title":{"en-US":"C-Store Footprint Expands Digital Shopper Solutions for Rapidly Growing Customer Base"},"description":{"en-US":"__Dayton, March 27, 2017__—STRATACACHE®, a leading provider of scalable, high-performance digital signage and retail marketing technologies, today announced the acquisition of the LIFT Network from Verifone. LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE’s flagship retail media company.\\n\\nThe LIFT technology enables a seamless upsell opportunity at the point of sale with measureable ROI. It links basket information, shopper behavior, and cashier performance to deliver tested “plus one” sales. A touchscreen at checkout displays relevant offers based on real-time transaction data, allowing C-Store retailers to sell additional items to every shopper, personalize the customer experience with redeemable promotions, drive brand activation, and maximize cashier performance. Results demonstrate an ability to grow sales by 9% to 65%. Today, LIFT has 3,500+ screens that deliver 64MM+ monthly impressions at Sunoco APlus, Global Partners LP, G&M Oil, Ricker’s, CITGO and other leading C-Store retailers.\\n\\n*“The LIFT Network provides an outstanding opportunity to further evolve the digital shopper marketing experience in store,”* said Chris Riegel, CEO of STRATACACHE. *“This targeted upsell platform allows us to further grow our reach into the consumerís path to purchase while positively impacting sales and gathering key customer insights at retail. With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, STRATACACHE (PRN) can take this network to the next level.”*\\n\\nC-Store retailers and brands engaged with LIFT continue to see measureable upside.\\n\\n*“LIFT gives us a powerful upsell tool in our stores. It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell,”* said Jim Cox, Retail Development Manager at CITGO Petroleum Corporation. *“It also provides actionable data that helps our team better understand basket information and cashier performance.”*\\n\\n*“In an era where marketing and using media to influence and interact with customers is costly, competitive, and all too often ineffective, LIFT offers a different approach by building digital media that engages customers at the critical point of purchase,”* said Beau Dickerson, Director of Sales, National Accounts at Pabst Brewing Co. *“They have great people, provide first-class customer service, and clever technology.”*\\n\\nThis latest acquisition combined with the growth of PRN and the recent acquisitions of SCALA and RDM increases STRATACACHE’s advantage in the global retail sector. With over 2 million consumer-facing screens around the world, STRATACACHE is unmatched with a powerful suite of shopper engagement solutions.\\n\\n### About STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or Liking us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2taMsqPtRoliYVoAaguxyW","type":"Entry","createdAt":"2019-10-18T07:34:23.782Z","updatedAt":"2019-10-18T07:34:23.782Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Newpartnership"},"title":{"en-US":"New partnership expands monetized consumer activation solutions inside the store with 3D holographic technology"},"description":{"en-US":"__San Francisco, July 12, 2017__—PRN, a STRATACACHE company and the leading provider of in-store shopper marketing solutions, today announced a partnership with Provision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding, Inc. (OTCQB: PVHO), the market leader in 3D holographic consumer advertising technology. This new partnership allows PRN to expand its monetized consumer activation offerings at brick-and-mortar retail by utilizing Provision’s 3D Savings Center kiosk, which delivers interactive 3D advertising and content that delights, educates and rewards customers with redeemable coupons at the point of sale. A national rollout to retail pharmacies is underway – with the network currently installed in approximately 700 stores in the top ten DMAs.\\n\\nIn addition, Provision plans to further penetrate the retail market through grocery and convenience store channels. Each Provision 3D *Savings Center* kiosk features an attention-grabbing 3D holographic advertising display that projects digital images 12 inches away from the screen. The kiosk also has an interactive 2D touch screen for consumers to access information, promotions, rewards and coupons. When shoppers approach the kiosk, they’re prompted to enter their rewards card information and receive a redeemable coupon for the advertised product.\\n\\nThe innovative holographic technology is a triple win. It draws shoppers to the kiosk by providing an immersive sight and sound experience, presents retailers with an unique in-store merchandising opportunity and advertisers a robust sales channel and measureable ROI.\\n\\n*“Our engagement with Provision creates an exciting opportunity for PRN,” said Kevin Carbone, CEO of PRN. “It expands our footprint and builds on our expertise in monetizing retail networks. It comes at a time in our growth when we’re actively pursuing loyalty-linked technologies to learn more about who the consumer is and what she or he wants to buy.”*\\n\\nThe Provision platform integrates retailer loyalty programs with coupon redemption to provide deeper insights into brick-and-mortar shopper behavior and prove ROI with data-driven analytics.\\n\\n*“PRN has worked with the world’s largest retailers and brands to implement shopper marketing solutions,” said Provision CEO Curt Thornton. “They are an ideal partner to enable us to secure new advertisers for our 3D Savings Center, which ultimately enables brands to grab shoppers’ attention in a unique way, influencing their purchasing decisions.”*\\n\\nFor participating advertisers, the Provision 3D Savings Center kiosk has delivered an average ad purchase influence of 81 percent1 and a coupon redemption rate as high as 44 percent2.\\n\\n*“We think Provision is an ideal partner for engaging AQUAhydrate consumers at retail,” said AQUAhydrate CMO Ericka Pittman. “Their innovative kiosks engage and educate customers on our unique product benefits with cutting-edge 3D technology while delivering a compelling discount to drive trial.”*\\n\\nPRN’s new partnership with Provision combined with the recent acquisition of the LIFT Network in the convenience space further positions PRN as a major player in the retail media sector.\\n\\n13D In-store Kiosk Pilot Study, 2012, Arbitron (now Nielsen)\\n2Network Partner Provided Estimates\\n\\n### About PRN\\nPRN, a STRATACACHE company, is the leading provider of in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. We have a 25-year history working with the world’s largest retailers and brands. Our in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver customized messaging to their target customers. With STRATACACHE as our parent company, we have the technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies at retail. Learn more about PRN by visiting us at www.prn.com, following us on Twitter #PRN or liking us on Facebook.\\n\\n### About Provision Interactive Technologies, Inc.\\nProvision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCQB:PVHO), is the leading developer of intelligent, interactive 3D holographic display technologies, software, and integrated solutions used primarily in retail settings. Provision’s 3D holographic displays are designed to increase in-store engagement, coupon and redemption and point-of-purchase activity.\\n\\nProvision’s 3D holographic display systems represent a revolutionary technology that project full color, high-resolution videos into space detached from the screen, without the need for special glasses. Provision holds more than 10 patents related to its 3D holographic technology, for both consumer and commercial applications. For more information, visit www.provision.tv."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"WSxiijqiEjBxPlf37BoG0","type":"Entry","createdAt":"2019-10-17T09:43:13.947Z","updatedAt":"2019-10-18T07:28:46.708Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, October 25, 2018__—STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “disruptive trends, technologies and business models in grocery and CPG.” The STRATACACHE family, including PRN and Optika Display, will demonstrate solutions that optimize the in-store grocery experience by driving shopper activation, interactive engagement and shopper insights. STRATACACHE can be found in booth #423 at the event, being held October 28–31 in Las Vegas, NV.\\n\\n*“With the increasing amount of online grocery shopping, retailers continue to embrace smart digital solutions that improve the in-store experience, increase shopping convenience, and make the customer journey more enjoyable,” said Kevin Carbone, CEO at PRN. “At the same time, the technology is now in place to better understand shopper preferences and improve overall store operations. We’re actively partnering with retailers to bring these solutions and experiences to market.”*\\n\\n__Solutions on display in booth #423:__\\nShopper activation at checkout with the LIFT Network: Create new sales opportunities at checkout by promoting relevant add-on items at the point of purchase. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. LIFT can integrate with any loyalty program, bringing a new way for grocery stores to approach coupons.\\n\\n__Interactive shopper engagement with Cold Vault Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__Store and Customer Insights with our Walkbase platform:__ Insights play a key part in enhancing and personalizing the shopper experience, empowering grocery retailers to learn deeply about shopping preferences and behaviors. At Groceryshop, our analytics platform will be tracking footfall within the booth, which will be shown on dashboard displays in real-time. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nLearn more at https://www.stratacache.com/groceryshop-2018/.\\n\\n__About STRATACACHE__\\u2028\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5rIOaSXG4Ef4D3v4wdLG1O","type":"Entry","createdAt":"2019-10-17T09:38:37.794Z","updatedAt":"2019-10-18T07:27:25.098Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_SanFrancisco"},"description":{"en-US":"__San Francisco, CA, December 18, 2018__—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative digital solutions within their pharmacies. *“Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,”* said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, *“Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”*\\n\\nLearn more at www.iDklic.com, www.prn.com/prn-health, www.scala.com/media-players.\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit www.prn.com/tse, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit www.iDklic.com follow them on LinkedIn, Twitter @iDklic or like them on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1r8YwUaIH6P92EyDgpDjKD","type":"Entry","createdAt":"2019-10-17T09:33:24.330Z","updatedAt":"2019-10-18T07:27:04.449Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, US, January 9, 2019__—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\n__Booth highlights include:\\nShopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\n\\n- Daily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\n- Virtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Guided shopping experiences,__ focusing on value-add narratives for retailers and marketers:\\n\\n- Personalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n- Automation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n- Assisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n- Customer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n- \\nSee full details, including the three-day Transformation Talks schedule, at www.stratacache.com/NRF-2019.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"XKx33d4talpIeRYHygUFJ","type":"Entry","createdAt":"2019-10-17T09:27:52.232Z","updatedAt":"2019-10-18T07:26:48.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__DAYTON, OH, US—October 1, 2019__—STRATACACHE will showcase the latest retail marketing technology focused on delivering convenience store transformation — including deep customer analytics and exceptional shopper experiences — at this year’s National Association of Convenience Stores (NACS) Show 2019. The STRATACACHE family of companies will have technology and experts on hand to discuss innovative shopper engagement and marketing technology digital solutions in STRATACACHE booth #3540 at the event, being held October 2–4 in Atlanta.\\n\\n__Solutions on display in STRATACACHE booth #3540 include:\\nPrimasee Digital Displays:__ Our patented Primasee solution for c-stores provides a variety of translucent and opaque LCD digital displays that can be embedded within cold vaults and stand-alone glass door fixtures. \\u2028This turn-key solution allows retailers and brands to engage with shoppers by attracting attention and inspiring impulse purchases. On display at NACS Show 2019, digital displays feature vibrant videos and animations, LTOs and promotions and relevant product information based off of secure analytics gathered from customer interaction with the solution.\\n\\n__Digital Menu Boards:__ Generate higher impact and deeper engagement with enticing food imagery and eye-catching video promotions – serving up a rich selection of digital content to influence customers as they make purchase decisions. STRATACACHE’s solution also features ordering and queuing options providing a dynamic platform to decrease wait time, cross-sell/up-sell and enhance the overall dining experience.\\n\\n__Walkbase Analytics:__ Make data-driven decisions and adapt for best in-store sales performance and loyalty. By utilizing precise store-by-store metrics retailers are able to understand patterns and adjust accordingly. Walkbase Analytics aggregates data from Wi-Fi, Bluetooth beacons and other in-store sensor technology into actionable insights.\\n\\nLearn more and schedule a booth/media tour at https://www.stratacache.com/nacs-2019/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.1 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6tU2VyIRQiFZicP3bxUjnc","type":"Entry","createdAt":"2019-10-17T09:49:57.262Z","updatedAt":"2019-10-18T07:23:13.846Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, October 2, 2018__—STRATACACHE will showcase the latest marketing technology, focused on convenience store retail transformation — improved checkout, cashier enablement and shopper activation — at this year’s National Association of Convenience Stores (NACS) Show 2018. The STRATACACHE family of companies, including PRN and Optika Display, will have technology and experts on hand to discuss innovative shopper engagement and martech digital solutions in STRATACACHE __booth #6217__ at the event, being held October 8–10 in Las Vegas.\\n\\nAdditionally, Jeff Griffin, EVP Retail Media Networks at STRATACACHE will be providing convenience store consultations to retailers to help confront industry competition. He stated that *“Top of mind for c-store operators today is the impact of potential cashier-free automation that’s on the near horizon. A healthy balance of automation and personalized shopper engagement throughout the store can be the catalyst for increasing comp store sales,”* said Jeff. *“C-store operators are going to win the battle for basket share through loyalty, driving impulse purchases and delivering a store visit that’s memorable and enjoyable.”* To schedule a convenience store consultation with Jeff, visit https://www.stratacache.com/nacs-2018/.\\n\\n__Solutions on display in STRATACACHE booth #6217 include:__\\n\\n__LIFT Network:__ Create new sales opportunities at checkout by promoting relevant add-on items with the LIFT shopper activation platform. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. The offer is accepted when the customer activates the touchscreen, delivering a seamless upsell experience at the point of sale. The LIFT platform has proven success – it is currently deployed on 2,600+ screens at leading convenience stores. Its flexible hardware configuration easily fits into any retail environment. With a sleek and durable touchscreen that integrates with your existing POS system and loyalty program, LIFT provides a sophisticated all-in-one retail solution.\\n__Cold Vault/Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, featuring our Primasee interactive touchscreen displays, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, content can also include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Additionally, the content can be monetized to generate ad revenue from partner brands. Primasee LCD displays come in multiple sizes for flexibility in deployment, including retrofitting existing store assets, to new cooler and freezer installations.\\n__Digital Menu Boards and Ordering Queue:__ Ordering and waiting for your order is as entertaining as it is efficient with our ordering queue solution. Guests use a tablet to quickly, easily place their sandwich order, taking a selfie and entering their name during the ordering process. When their order is ready, their own picture and name pop up on eye catching, large-format digital menu board displays, creating an engaging, personalized experience while promoting shorter lines and increased order accuracy at the counter.\\n\\nLearn more and schedule a booth/media tour at https://www.stratacache.com/nacs-2018/.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4kOQMoCIeIdXrfv2v4EuTR","type":"Entry","createdAt":"2019-10-17T10:01:21.498Z","updatedAt":"2019-10-18T07:22:52.278Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Sanfrancisco"},"title":{"en-US":"The Solutions Will Be On Display at the NACDS Total Store Expo 2018"},"description":{"en-US":"\\n__San Francisco, CA, August 16, 2018__—Focusing on customer engagement at retail pharmacies, PRN Health will unveil three new innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2018 (NACDS TSE). These experiences deliver in-store personalization, increase patient compliance, and boost sales. PRN, part of the STRATACACHE family of digital media/marketing tech companies, can be found in booth 1445 at NACDS TSE, taking place on August 25-27 in Denver, CO.\\n\\nPRN Health specializes in delivering interactive digital media solutions to pharmacy retailers that accurately personalize and deliver health and product-related content to consumers at the critical “moment of truth” — the point of sale. With end-to-end managed services, including technology, content strategy, creative services, and brand monetization, PRN is the premier provider of monetized networks at retail — networks that pay for themselves\\n\\n*“We’re seeing that personalization is now a top priority for big box retailers and pharmacies, clearly moving away from being simply a marketing buzzword,” said Kevin Carbone, CEO of PRN and PRN Health. “While the mechanics of personalization in e-commerce are clear to retailers, it’s been less obvious how to implement this aspect of retail transformation in the physical retail space. LIFT at Pharmacy is addressing this directly as an activation platform at Pharmacy POS that is nothing short of a game changer.”*\\n\\nPRN Health’s three new pharmacy solutions on display in STRATACACHE booth 1445 include:\\n\\n- __LIFT at Pharmacy:__ Create new sales opportunities at the pharmacy checkout by promoting relevant offers for add-on items with the __LIFT__ at Pharmacy POS solution. When items are scanned by the pharmacist associate, a promotion for a related offer or service is automatically triggered and displays on the customer-facing touchscreen. The promotions can also feature products that are relevant to the shopper’s basket, supporting overall health compliance. Customers can accept the offer using a touchscreen, delivering a seamless upsell experience at the point of sale. __LIFT__ at Pharmacy easily integrates with existing POS systems and loyalty programs– and is proven to increase comp store sales — so it can pay for itself.\\n- __Fast Find at Pharmacy:__ When shoppers are looking for cough, cold and flu relief medication, they want to find to the right product on the shelf as quickly as possible. But with over 300 available OTC medication options on the shelf, the search can be overwhelming. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC cough, cold & flu medications. Individual product pages display detailed medication information — the same “Drug Facts” that appear on product packaging — and give shoppers the option to receive a product photo and savings offer via text message. Shoppers get to the right product on the shelf quickly and easily, which gets them to checkout faster and on their way to feeling better.\\n- __Engage at Pharmacy:__ There’s a captive audience with a wellness mindset waiting in line at Pharmacy. __Engage__ them with PRN Health’s customizable messaging platform, Engage at Pharmacy. Enhance the customer experience, reduce perceived wait time, and drive incremental brand revenue with custom messaging promoting valuable pharmacy services, in-store events, and meaningful wellness content. PRN Health’s __Engage__ at Pharmacy can increase OTC sales while being self-managed or supported by PRN’s full suite of services.\\n\\n### __About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit www.prn.com/tse, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"A0QCIPmqMERZKB61LksT6","type":"Entry","createdAt":"2019-10-17T10:13:23.182Z","updatedAt":"2019-10-18T07:22:26.555Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_LIFT"},"title":{"en-US":"LIFT Features Purchase-based Checkout Offers and a New Analytics Portal"},"description":{"en-US":"__San Francisco, CA, August 1, 2018__—PRN today announced the release of an updated version of LIFT Network, a digital solution that creates new sales opportunities at convenience store checkout by offering relevant add-on items and promotions at the point of sale. PRN, part of the STRATACACHE family of marketing technology companies, has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits.\\n\\n*“C-store operators encounter a different set of challenges unique to their business. Conversions take place strictly in-store — making it difficult to gather valuable customer insights — and overall store sales are affected by the performance of cashiers and associates, typically high turnover roles,”* said Kevin Carbone, CEO of PRN. *“The new LIFT solution is a proven upsell tool that not only prompts customers with relevant offers based on present and past purchase behavior, it helps improve employee performance, overall sales and customer service. We’re experiencing incredible interest based on the results our customers have experienced. The new platform integrates easily with c-store systems and immediately begins generating larger average basket sizes and higher store sales.”*\\n\\nLIFT creates new sales opportunities during the checkout process, promoting add-on items relevant to the customer’s real-time purchases while helping sales associates deliver a welcoming customer service experience, influencing future store visits. The new LIFT platform features a flexible hardware configuration with a customer-facing touchscreen display that fits into any retail environment and integrates with existing POS system and loyalty programs.\\n\\nThe LIFT Network helps retail and convenience store owners by:\\n\\n- __Increasing comp store sales:__ LIFT has proven value, with a demonstrated ability to grow sales by up to 25%. LIFT promotions are triggered by products scanned at checkout and activated when a shopper accepts and adds the promoted product to their basket.\\n- __Promoting loyalty:__ LIFT provides a personalized experience for frequent shoppers. The shopper-facing touchscreen prompts interaction with the store’s loyalty program while the employee-facing screen provides the cashier with personalized information tied to loyalty member preferences.\\n- __Mobilizing workforce and gamification:__ The benefits of LIFT extend to store operations. Cashiers are prompted with dialogue cues presented on an associate-facing screen, helping reinforce the promotional offer and encouraging engagement with the customer. When cashiers successfully upsell products, they gain points, creating a fun experience, improving customer service and enhancing employee performance.\\n- __Providing actionable customer insights:__ LIFT’s new analytics portal collects and delivers customer insights in real-time, providing retailers with actionable, valuable insights on checkout shopping preferences and behaviors. The data enables retailers and suppliers to optimize the shopper experience, responsively updating on-screen content to promote products of interest. Additionally, retailers can prompt short satisfaction surveys on the customer-facing touchscreen.\\n- Learn more about LIFT at www.prn.com/network.\\n\\n### __About PRN LLC__\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN’s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com/network, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1a9kb2Qs5AvO1yRw0LrXNL","type":"Entry","createdAt":"2019-10-17T10:17:58.984Z","updatedAt":"2019-10-18T07:21:25.615Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, March 22, 2018__—The STRATACACHE family of digital media/marketing technology companies is bringing its next generation store environment booth to GlobalShop 2018, demonstrating the power of using technology for shopper engagement and visual merchandising. Booth experiences will show retailers how marketing technology improves every aspect of retail engagement, encouraging shopper interaction while using in-store marketing analytics to measure success. Each experience is represented in unique “departments” throughout the booth, with a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. STRATACACHE is in booth 2444 at GlobalShop, being held March 27-29 in Chicago.\\n\\nSTRATACACHE’s in-store retail analytics platform will also be used in the booth, displaying data gathered from interactions with the solutions on display. The real-time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems, allowing retailers to build a 360 degree view of shoppers, linking online interests to in-store behavior.\\n\\nHighlighted solutions in booth 2444 include:\\n\\n- __Outdoor Digital Displays:__ High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about the quality and story by interacting with the apparel, triggering sensors embedded in the clothing.\\n- __Wellness:__ Our in-aisle wellness kiosk provides shoppers with a simple, convenient way to navigate the cough, cold & flu aisle – and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results. Individual product pages display detailed medication information and give shoppers the option to receive a product photo and savings offer via text message.\\n- __Automotive:__ Finding the correct accessory, part or attachment for a product in an aisle full of choices can be a challenge for shoppers, especially those who aren’t equipped with the knowledge to assist themselves. This solution makes it easy to identify and locate the correct automotive part to fit the needs of the shopper’s specific vehicle by combining audience intelligence with guided selling.\\n- __Customer Insights:__ Enhance and personalize the customer experience by learning more about your shoppers’ preferences and behaviors. Analytics dashboards of the solutions running on the show floor are displayed and updated in real time. Information such as session time, most popular product and upsell conversions give valuable insight into the success of your store’s operations, marketing and customer experience.\\n- \\nFor more information visit www.stratacache.com/global-shop-2018/.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4SBZ3OpFuebCEe5MCcW4Xz","type":"Entry","createdAt":"2019-10-17T10:25:49.692Z","updatedAt":"2019-10-18T07:21:01.016Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Malvern"},"title":{"en-US":"The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners"},"description":{"en-US":"__Malvern, PA, March 22, 2018__—Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala’s top partners from Latin America, the US and Canada, giving DSE visitors a look at the extended capabilities of the Scala platform and the expertise of the partner network, who have vast experience designing and deploying successful digital networks. Scala and its featured partners’ booths can be found in booth #2508 at DSE 2018, being held March 27-28 in Las Vegas.\\n\\n*“With the scale and strength of the larger STRATACACHE organization, we are way ahead of the competitive market in bringing consumer intelligence, big data, artificial intelligence and shopper insights to more than 2 billion consumer interactions a day around the globe,”* said Chris Riegel, CEO of Scala and the STRATACACHE family of companies. *“We are delivering real, measurable, profitable results to our customers, showing how their investment in improving consumer experiences can pay significant dividends.”* Riegel added, *“Additionally, we’re growing globally and are looking to have conversations at DSE with ambitious new talent who are ready to evolve their professional careers.”*\\n\\nHighlighted solutions in booth #2508 include:\\n\\n- __Scala media players:__ These devices were designed from the ground up to work with Scala software and deliver superior performance for its class. Optimized architecture delivers high performance throughout the entire lifetime of the media player. Robust 24×7 operation ensures you are always able to deliver your visual communications.\\n- __Scala content accelerator:__ New Scala-branded multimedia caching devices ensure reliable, timely delivery of rich media experiences and are backed by the expertise and technology of SuperLumin, a STRATACACHE company featured in a partner booth.\\n- __Consumer Insights:__ Analytics dashboards of the solutions running on the show floor, including session time and upsell conversions, are updating in real time using our in-house marketing analytics platform, part of last year’s Walkbase acquisition. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n- __Outdoor Digital Displays:__ High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n- __Interactive Display Coolers:__ Display full-motion video to attract shoppers to the cooler containing the featured product. Content can include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Monetize the display content to generate ad revenue from partner brands. The Primasee coolers and freezers come in multiple sizes for flexibility in deployment in various retail store footprints.\\n- \\nAdditional Scala booth experiences include: an automotive solution that combines audience intelligence with guided selling; a “Wellness Technology” corner which features an in-aisle assistive selling kiosk, an interactive mannequin that provides health tips and the “Scala Step Challenge” which leverages and displays fitness tracker data in real time; an altered reality audience engagement experience from STRATACACHE company enVu; a gaming lounge that lets visitors play a quick fun game on large format screens; and an interactive solution that provides shoppers with customized assistance to help navigate the product discovery process.\\n\\nScala partners’ booths, located on the perimeter of the larger Scala booth, highlight the strength of Scala’s long-standing global partner channel, demonstrating the power of the Scala platform through real-world demos and integrations across variety of verticals.\\n\\nDSE Featured Speakers:\\n\\n- __Manolo Almagro, managing partner of STRATACACHE’s retail consultancy Q Division:__ Manolo will lead a 45-minute session during the Emerging Tech Talks. His session, “The Role of AI Machine Learning, and Robots in the Future of Connected Commerce,” will offer an influential look at the fast-moving world of emerging technology as it relates to the use of AI and other cutting-edge technology in shaping tomorrow’s retail experiences. Almagro’s session will be held March 28 at 11 a.m. in booth #2576.\\n- __Chuck Billups, SVP of Brand Advertising and Retail Partnerships at PRN, a STRATACACHE company:__ Chuck will share the floor with industry leaders for a lively conversation discussing how DOOH and mobile advertising come together to provide new value, expand revenues and deliver compelling experiences that respect privacy. The session, “Blending of DOOH with Mobile and Its Impact on the Market,” will be held March 27 at 11:20 a.m. in room S231.\\n- \\nLearn more about Scala’s activities at DSE at www.scala.com/DSE-2018.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n### __About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. Headquartered near Philadelphia, PA, with 30 years of experience entertaining and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Visit www.scala.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2zpKc66nuYtSElavbuiNLs","type":"Entry","createdAt":"2019-10-18T06:57:52.969Z","updatedAt":"2019-10-18T07:20:08.952Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, January 3, 2018__—STRATACACHE today announced that Manish Kumar is joining STRATACACHE Capital as Vice President, Investments – Asia Pacific, moving on from his previous role spearheading STRATACACHE digital solutions sales and operations in India. STRATACACHE Capital, based out of the UK and managed by Dirk Huelsermann, is a recently formed division that leads strategic deal discovery and review on a global scale. Manish will contribute his skills of accessing and executing business opportunities and customer acquisitions, driving the success and adoption of STRATACACHE digital audience engagement strategy growth throughout the Asia Pacific region.\\n\\nManish first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India. Manish will aid in STRATACACHE Capital’s deal discovery, which actively reviews more than 400 deals per year in the digital signage, mobile, display, media and digital-out-of-home space and has made 14 acquisitions in the past 18 years.\\n\\n*“Manish leads with a consultative approach and, combined with exceptional communication skills, understands the need to keep customers at the forefront of every decision made,” said Chris Riegel, CEO of the STRATACACHE family of digital solutions companies. “STRATACACHE is confident that Manish can add to the culture of success and continue to grow STRATACACHE Capital’s footprint and reputation within the Asia Pacific region.”*\\n\\nPossessing a Masters of Project Management and Master of Technology Management degree from the Australian National University with an MBA in Marketing, Manish has had an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was vice president at ContentKeeper Technologies, a global leader in innovative, enterprise Internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\nLearn more at https://stratacachecapital.com.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1httvrctgvgfZqWBtqHzW0","type":"Entry","createdAt":"2019-10-18T07:07:47.124Z","updatedAt":"2019-10-18T07:19:52.761Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, January 11, 2018__—STRATACACHE today announced that they have created a next generation retail store environment in booth #2074 at NRF 2018: Retail’s BIG Show, giving retailers an immersive look at how marketing technology improves every aspect of the retail engagement. Each experience is represented in unique “departments” throughout the booth, and they all have a common goal – using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. Retail’s BIG Show is being held January 14-16 at the Jacob K. Javits Convention Center in New York City.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights STRATACACHE’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. *“Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,”* said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. *“In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data – better serving their shoppers through relevant personalization.”*\\n\\nHighlighted solutions in the “departments” in STRATACACHE’s booth #2074 include:\\n\\n- __Automotive:__ Finding the right automotive part for their vehicle’s make and model can be a challenge for shoppers. This solution delivers a smarter experience by using audience intelligence to pre-populate the shopper’s preferred vehicle brand in the solution, then guiding them through the process of quickly, easily identifying and locating the correct item.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and the brand story by interacting with the apparel, which triggers embedded sensors to display detailed apparel information on a nearby display.\\n- __Electronics:__ Two experiences are featured in this department, highlighting guided selling strategies for high-end speciality products. Shoppers control the product discovery process, either filtering choices or building their personal search criteria, to learn about the complex features of the department’s consumer electronics.\\n- __Wellness:__ Our in-aisle wellness center provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n\\nAdditional booth solutions include a “lift and learn” beauty solution with automated upsell; the STRATACACHE LIFT checkout platform, which personalizes offers based on real-time purchase data; a convenience- and upsell-focused order pick-up kiosk; a drive thru pharmacy “wait time” display, featuring personalized messages driven by integrated vision tech and the retailer’s app; and the STRATACACHE Step Challenge, which leverages and displays fitness tracker data in real time. Visit www.stratacache.com/NRF-2018 to request a booth tour.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1d8to7xgaPuAUhZ6pFdfnL","type":"Entry","createdAt":"2019-10-18T07:11:37.060Z","updatedAt":"2019-10-18T07:19:27.200Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__Dayton, OH, December 21, 2017__—SuperLumin, a STRATACACHE company and experts in media acceleration and content delivery technologies, today announces the release of SuperLumin NitroCast 4.1. SuperLumin’s technology provides the market’s fastest caching and acceleration of both non-secure and secure content, achieving outstanding performance for web-based experiences. NitroCast 4.1 continues to build on HTTPS caching as more websites are becoming secure, and is capable of caching secure websites and domains that were previously unavailable.\\n\\nNitroCast 4.1 improves all video delivery methods including streaming, progressive downloading and adaptive streaming. It also improves live streaming, drastically reducing bandwidth consumption by having one connection to retrieve the live stream and multiplexing that stream to thousands of local devices inside the local network. NitroCast 4.1 is available on small footprint micro-servers to 4U servers which are capable of caching hundreds of terabytes.\\n\\nThe 4.1 release has also been upgraded to the latest SUSE Linux Enterprise Server (SLES) 12 SP2 Operating System. The latest security patches and updates have been installed continuing the company’s improvement on high quality performance and stable scalability while reducing the impact to enterprise bandwidth and network performance.\\n\\n*“SuperLumin’s NitroCast software has been designed and implemented from the ground up with performance and scalability in mind, and is optimized for video caching of both secure and non-secure sites. Our users will see an immediate impact in the quality of the experience with accelerated response times and more devices accessing content simultaneously, without slowing down the network,”* said Hashem Ebrahimi, co-founder and SVP sales engineering at SuperLumin.\\n\\n__NitroCast 4.1__ continues to deliver a complete end-to-end enterprise content delivery network with object-level content positioning and control, allowing users to utilize a single point of remote administration over thousands of cache servers. This version features an improved, state-of-the-art policy engine, which provides extended functionality without requiring software updates.\\n\\nFully documented release notes are available here: https://superlumin.com/assets/pdf/ReleaseNoteNitroCast4.pdf\\n\\n### __About SuperLumin__\\nFrom streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe. With the most advanced technology available, our solutions are designed to increase productivity, enhance performance and improve the customer experience.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6D4JacYiUbkD5phAhhaDtr","type":"Entry","createdAt":"2019-10-18T07:18:08.194Z","updatedAt":"2019-10-18T07:18:08.194Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Thebelgium"},"title":{"en-US":"The Belgium-based Company Complements new PRN Health Subsidiary"},"description":{"en-US":"__Dayton, OH, December 14, 2017__—STRATACACHE and PRN today announced the acquisition of iDKLIC, a digital marketing and signage provider in the healthcare industry based in Brussels, Belgium. Expanding its global footprint of scalable customer engagement and activation technologies at the point of decision, iDKLIC will operate within the newly formed PRN Health Ltd. division as part of its current wellness product offerings. PRN currently provides interactive pharmacy displays and touchscreens for today’s leading wellness retailers.\\n\\nChanges in both patient profile and healthcare delivery are leading pharmacies to evolve from small medicinal counters to inspiring well-being centers, evolving the in-store experience to an entirely new level. PRN Health’s digital solutions are a strategic part of enhancing the patient journey in a retail environment.\\n\\niDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.\\n\\nThe partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions.\\n\\niDKLIC’s co-founder and CEO, Jean-Charles Figoni, will remain as CEO and will continue to lead the company’s expansion in Europe. He stated: *“Since 2006, our company has been receiving a positive response from advertisers and customers. Our concept is established in over 1,250 pharmacies, reaching 2 million impressions per day. We are looking forward to further expanding the number of pharmacies and advertisers in Europe.”*\\n\\n*“iDKLIC has built a successful model for serving European pharmacy customers,”* said Kevin Carbone, CEO of PRN. *“With access to the technology, operational expertise and investment capital of PRN and STRATACACHE, iDKLIC can now deliver its proven value-added model to more pharmacy customers in more countries across Europe. The acquisition will also give PRN access to a proven platform for serving independent pharmacies and regional drugstore chains in North America.”*\\n\\nJean-Charles Figoni added: *“At our end, we were fully aware that STRATACACHE would help us achieve our mission and realize our vision in a faster, more professional and integrated manner.”*\\n\\nLearn more at www.prn.com and www.idklic.com.\\n\\n### __About PRN__\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 15,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About iDKLIC__\\niDKLIC is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDKLIC responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDKLIC will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit www.idklic.com follow them on LinkedIn, Twitter @iDklic or like them on Facebook.\\n\\n### About STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4NWPuzRod4RVj42U1e1npy","type":"Entry","createdAt":"2019-10-18T06:50:55.351Z","updatedAt":"2019-10-18T06:50:55.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Sittard"},"title":{"en-US":"New Scala hardware for media acceleration and reliable deployment will also be on display"},"description":{"en-US":"__Sittard, The Netherlands, February 1, 2018__—Scala announced it is demonstrating interactive shopper solutions at Integrated Systems Europe 2018, while capturing and displaying retail solution interactions and analytics in real time, a key part in creating memorable, personal experiences. The booth itself has been transformed into a store environment, showing innovation teams how using marketing technology, sensors and artificial intelligence directly improve audience engagement. Additionally, new Scala hardware will be on display for the first time in Europe – Scala media players and Scala Content Accelerator – devices that ensure reliable, timely delivery of rich media experiences, rounding out Scala’s full digital signage suite. Scala, part of the STRATACACHE family of digital media/ad tech companies, can be found in booth 8-E160 for discussions on how the combined knowledge and technology from the STRATACACHE family can exceed the needs of digital projects of any size or scope.\\n\\nIn Scala’s booth 8-E160 at ISE 2018, being held 6-9 February in Amsterdam, visitors will find solutions including:\\n\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and brand story by interacting with the apparel, which triggers embedded sensors to display detailed information on a nearby screen.\\n- __Electronics Razer:__ This interactive experience, featuring high-performance Razer gaming mice, highlights guided selling strategies for high end speciality products. Shoppers control the product discovery process, either by filtering choices or building their personal search criteria, to learn more about the features and compare multiple gaming mice.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Wellness:__ Our in-aisle wellness kiosk provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n- __Beauty:__ Transform the in-store experience with an engaging, interactive solution that guides shoppers through the product selection process while creating new sales opportunities. Touching an interactive display mirror triggers a series of questions about the shopper’s personal skin type and preferences, ultimately displaying a list of curated recommendations that best fit their skincare needs. Shoppers can also lift products from the display shelf which triggers the screen to update with detailed information. Lifting a second product helps the shopper compare the products and, when an upsell opportunity exists, triggers content to promote the higher-margin item.\\n- __Grocery:__ Improve store operations and optimize pricing in a high-volume retail environment. This solution allows store managers to use a tablet to monitor and manage store products via inventory database integration or set minimum or maximum price limits. When alerted to low or expiring stock, the price can be instantly, easily adjusted directly from the tablet, promoting faster sales and reduced food waste while mitigating revenue loss.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights the company’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. *“Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,”* said Chris Riegel, CEO of Scala and STRATACACHE. *“In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data – better serving their shoppers through relevant personalization.”*\\n\\nAdditionally, Harry Horn, VP of Marketing/GM EMEA, will present on how a high touch experience helps shoppers to make better buying decisions, using in-store marketing technology for smarter signage and engagement. Harry’s presentation takes place 6 February at 15:00 CET at stand 13-N110 as part of the Flashtrack. Visit www.scala.com/ISE-2018 for details."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"136MBFKxkbAH8RrgDSk0pO","type":"Entry","createdAt":"2019-10-17T09:21:45.637Z","updatedAt":"2019-10-17T09:21:45.637Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Prn_Pressrelease_Dayton"},"description":{"en-US":"__DAYTON, OH, US—August 19, 2019__—Focusing on audience engagement at retail pharmacies, STRATACACHE will exhibit three innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2019 (NACDS TSE). These in-store digital experiences — created by STRATACACHE’s healthcare and pharmacy focused division, PRN Health — deliver personalization and convenience, increase patient compliance and improve audience engagement. STRATACACHE healthcare technology can be found in booth #1236 at NACDS TSE, taking place on August 24-26 in Boston, MA.\\n\\nHealthcare and pharmacies are continually evolving from small counters to full service patient well-being centers, and digital solutions are key to the in-store experience. Specializing in engagement for healthcare and pharmacies, STRATACACHE marketing technology delivers digital patient engagement along the entire omnichannel care-continuum: at home, online, in-clinic, at retail and on the go. PRN Health is part of PRN, a company focusing on health and convenience stores in the STRATACACHE family of marketing technology companies, and was created in 2017 to support PRN’s focus on bringing strategies for enhancing the patient journey to the retail environment.\\n\\n__Booth highlights include:__\\n\\n__Engage at Pharmacy__\\nEducate and engage shoppers in the pharmacy area, using dynamic display content to promote brands, products and services while shoppers wait for their prescriptions. Engage at Pharmacy customizable messaging platform is scalable for deployment at multiple locations and is flexible enough to adapt to any screen in the store, pharmacy and drive-thru. Drive additional revenue by monetizing the network, promoting third-party on-screen brand advertising.\\n\\n__Fast Find at Pharmacy__\\nAssist shoppers looking for cough, cold and flu relief find the right product on the shelf as quickly as possible with this in-aisle pharmacy solution. This solution provides a simple, convenient way to help shoppers navigate the more than 300 available OTC medication options in the cough, cold and flu aisle, to quickly identify the most appropriate medications for their symptoms. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC medications. Shoppers can opt to receive a product photo and savings offer via text message. Fast Find at Pharmacy can also be customized to any product finding experience.\\n\\n__Digital Display__\\nHighlight new products and promotions, attract customers and increase product visibility directly at the point of sale with our Digital Display solution. The 10-inch display screen runs content and ads showcasing products from the Digital Display inventory holder. Easily control the screen via STRATACACHE’s dedicated and secure web interface, giving retailers the ability to customize content for your display.\\n\\nVisit stratacache.com/nacds-tse-2019 for full details.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. 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From delivering upcoming community events, to mission-critical information—digital signage helps to align messaging and engage employees."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3RZFroiOYoB94Md6kQk81","type":"Entry","createdAt":"2019-10-09T09:02:22.587Z","updatedAt":"2019-10-09T09:02:22.587Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Inlate"},"description":{"en-US":"In late 2014, DecisionWise asked the same question across different levels of organizations. Simply put, the question was, “Is the amount of communication you receive about important information in the organization appropriate?”\\n\\nThe results they received aren’t necessarily bad, but interesting because it details one of the common challenges communicators have.\\n\\n__Here are the findings:__\\n\\n- More than 90 percent of executives and senior managers indicate the level of communication they receive about important information in the organization is appropriate.\\n- 78% of mid-level managers responded favorably\\n- 68% of line-level employees responded favorably\\n\\nThey call this the “__irrigation effect__.” The purpose of irrigation is to take water from a source and spread it where it’s needed, whether that be crops, a field, a yard, whatever. The further from the source, the more energy it requires to get the water there. This is no different in communications and the data shows that as you get further from the source (senior leadership) the information doesn’t flow out at the same rate. More energy has to be applied. More water has to be pushed.\\n\\n(*And yes, I recognize that communication within organizations needs to be two-way. What I’m focusing on here is just one of those ways. Leadership communication should always have a listening component but it most also have a delivery aspect to.*)\\n\\nI first learned about the irrigation analogy in this Entrepreneur article. The writer identified three main barriers to properly “irrigating” your communication:\\n\\n1. __Technological barriers__\\n“This could include email, social media, company intranets and other systems designed for communicating information. Technology is powerful in facilitating the flow of information. However, we cannot presuppose that “if we build it, they will come.” Don’t assume that because the information exists in bits and bytes (email, social media, company intranets, policy manuals, etc.), that employees will rush to access it. Just because the water is there, doesn’t mean the employees know how (or want) to access it. More often than not, we need to make a conscious effort to deliver the water to them.”\\n2. __Structural barriers__\\n“The further employees are from the source, the less likely they are to receive the information. Structural barriers include such factors as complicated organization structures and levels, geographical locations and cultures, varying job types and differing work schedules (think day shift versus night shift). While these may be necessary, our communication needs to take these into consideration.”\\n3. __Human barriers__\\n“Many leaders are surprised to learn that they are the barriers.  We assume that we’ve communicated effectively when, in reality, the information we share is sparse, insufficient, infrequent, or simply inaccurate. Keep in mind that between the source of the water and the end of the row, the water may have to pass through multiple channels before it arrives.  If managers don’t make a conscious effort to facilitate the flow of information, rather than obstruct it, vital communication is likely to dissipate before reaching those parts of the field where it is needed most.”\\n\\nThis is where digital signage’s strength comes into play. Sitting at the helm of a corporate network, communicators have the power to push content out across a vast network, reaching employees in remote locations or even those who are nearby but just aren’t paying attention. But the push isn’t the sign of success. It’s attracting eyeballs to the screens with engaging, dynamic, relevant and informative content that will determine successful delivery.\\n\\nThere are many lessons to be learned from the first two (technology and structure) but it’s the human barriers that are the trickiest for communicators to overcome. People are imperfect, and that’s what makes us great. But when it comes to communication, so often we are own filter. We are processing information and determining what’s important to us. If we have to reshare that information, some details will be lost and some will have shifted.\\n\\nEven the greatest leaders have communication weaknesses. It’s up to internal communicators to be true business partners and help to identify those that are “obstructing the flow” and coach them on how to keep the information spreading. All it takes is one leader at a high level to cripple communication further down along the path.\\n\\nWhat this data demonstrates is that those removed from leadership are also being removed from communication.\\n\\n*This post original appeared on LinkedIn.* \\n\\n__About the author:__\\n\\nChuck Gose is the subject matter expert in corporate communications for STRATACACHE. He has dedicated his career to advancing the role internal communications plays in business and works to educate business leaders on its importance. Follow him on Twitter at @chuckgose."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"41SVNUnh3kVXcRMGQOwygK","type":"Entry","createdAt":"2019-10-09T08:56:08.955Z","updatedAt":"2019-10-09T08:56:08.955Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_How"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"35wRpx6V40Ck2yOL3thiC1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29uhmypzT2e7m8gWTHeYnA","type":"Entry","createdAt":"2019-10-09T08:52:27.519Z","updatedAt":"2019-10-09T08:52:27.519Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Farandaway"},"description":{"en-US":"Far and away, the two most common questions I get from communicators who are looking to improve employee communications with digital signage revolve around content: \\n\\n1. __What’s the right amount of content?__\\n2. __What’s the right kind of content?__\\n \\nNo matter the amount or kind, when it comes to content the key is variety. If all of the content looks identical it becomes digital wallpaper to employees. Internal communicators have a much bigger content challenge than customer-facing digital signage operators. Their “customers” are seeing the content several times a day, up to five days a week. Retail marketers might only update content on a monthly basis.\\n\\nWhile variety is important, there’s also an easy formula communicators can use to make sure they have the right balance of content. And it’s easy to remember: 4-1-1.\\n\\n__The magic formula__\\n\\nThe 4-1-1 formula (if you want to call it that) helps communicators make sure the content is right for the audience through relevancy, timeliness and entertainment (and yes, internal communicators must begin thinking about entertaining employees to a degree).\\n\\n__Here’s how it breaks down. For every six pieces of content:__\\n\\n__+4__ must be specifically dedicated to helping employees accomplish their job. If you’re in a manufacturing environment, this could be a new health and safety procedure. If you’re in retail, you could show the latest sales figures for local stores. If you’re in hospitality, this content should be tailored helping employees meet customer needs. But whatever industry you’re in, four of six should be focused on employees being informed and doing their job better. And if you’ve localized your signs, this would include local content for a specific location.\\n\\n__+1__ should be more corporate focused. These are your larger brand messages that apply to any company employee anywhere. This where a lot of leadership and executive messages fit. Annual earnings and financial reports fall into this category, too. If you get a paycheck from the company, this content is relevant to you.\\n \\n__+1__ should be focused on the softer side of business. This is the chance to showcase employee recognition, corporate philanthropy and any lighter side to the business that keeps employees’ attention. The ever-cliché “blood drive” announcement could go here.\\n \\nTo simplify it even more, you could reclassify these sections as:\\n\\n1. Need to know (4)\\n2. Nice to know (1)\\n3. Fun to know (1)\\n \\nThere’s no exact science here but it’s a good model to follow to make sure you’re providing a variety of content to your employees and keeping it balanced. And the “need to know” content doesn’t have to be stale and boring. It can be as engaging as the “fun to know.”"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6kYeqSvZjG8yP5p8xTD6Kh","type":"Entry","createdAt":"2019-10-09T08:15:21.767Z","updatedAt":"2019-10-09T08:45:37.926Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_It\'s"},"description":{"en-US":"It’s been nearly two years since the initial whispers and discussions about CorpComm Expo took place. But after being a part of last week’s first-ever event, I’m proud of the direction it’s heading. STRATACACHE is one of 20 founding partners of the event and we’re eager to see what the future holds for it.\\n\\nThere’s certainly no shortage of corporate communication events around the world, but few (if any) encourage attendees to meet with technology vendors and partners. At many communication conferences, the exhibit floor is avoided like the plague. This is a shame because it’s a great opportunity for communicators to meet with technology providers face to face and learn from each other. Communicators know the value of face-to-face communications and how it builds trust. This is no different than at CorpComm Expo.\\n\\nWe had a great time in the STRATACACHE booth. Michael McDonnell, a Toronto-based caricature artist, spent both days doing attendee caricatures on an interactive touch-screen. This showed two things. First, communicators are just learning about the power of large -screen touch environments and this demonstrated the level of detail that can be provided. And second, that it’s okay to have some fun.\\n\\nBut it wasn’t just trade show floor stuff. There was a lot of great education spread throughout the two days. Shel Holtz delivered a strong morning keynote on the connection between experience, engagement, productivity and profits. I was fortunate enough to deliver my talk on the “Physics of Employee Engagement.” The room was full of people and questions. The only way I would have been happier is if Dr. Julius Sumner Miller himself could have attended.\\n\\nThere were rumblings about poor attendance and perhaps the numbers were low. But what wasn’t low was the quality of attendee. I had some great conversat\\n\\nions with communicators over the two-day event. Quality trumps quantity every time in my book. I know the Exponation staff put in a lot of hard work to make this a success. It was a smart move to partner with the local IABC Atlanta chapter. The members there were very excited to be a part of the event. And from\\n\\na first year perspective, there’s certainly room for improvement but I’m happy that STRATACACHE was a part of it."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"45Z8H6i6nWJOhPcZBTIjC","type":"Entry","createdAt":"2019-10-09T08:19:19.123Z","updatedAt":"2019-10-09T08:43:36.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Itwas"},"description":{"en-US":"It was all the way back at the 2010 Digital Signage Expo that I began thinking about organizing a technology-focused corporate communication event. At the time, so much of the digital signage education was focused on retail and very little on internal communication. \\n\\nFlash forward now to 2015 and we finally have the “Best Practices in Digital Employee Communications” running right alongside Digital Signage Expo. Thanks to a first-ever partnership between Ragan Communications, Exponation and STRATACACHE, there’s now an event that tech-savvy communicators can attend AND drive more attention to those using digital signage internally.\\n\\nThis is a great event for corporate communicators and for the digital signage industry as a whole. The event has speakers touching on digital signage (of course), intranets, mobility, videos, the digital workplace, reaching remote employees and culture. I’m particularly excited for two sessions: Mamie Peers from the Cosmopolitan of Las Vegas and industry veteran Shel Holtz. Shel will be doing the closing keynote and will be discussing bringing the customer’s marketing experience into the workplace.\\n\\nBut just as great as the speaking lineup is, we have even more amazing attendees. Communicators from companies like American Express, Victoria’s Secret, FedEx, St Jude Children’s Hospital, Disney, Virgin America and Kellogg’s will be in Las Vegas. And that’s just to name a few of them."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"74U9BfV2NdOCtNPChVLdgV","type":"Entry","createdAt":"2019-10-09T08:41:39.046Z","updatedAt":"2019-10-09T08:41:39.046Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_Content_Media_Acceleration"},"title":{"en-US":"Content and Media Acceleration"},"description":{"en-US":"With over 60,000 people trying to connect at once, huge traffic spikes can cripple your network and decrease the fan experience. STRATACACHE manages the sudden surges in activity through content acceleration and caching technologies. Guests can easily interact online from within the stadium for score updates, in-app content or mobile video."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5iMJiW75cIOq31WsXTlQqZ","type":"Entry","createdAt":"2019-10-09T08:40:58.252Z","updatedAt":"2019-10-09T08:40:58.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_Dynamic_Menu_Boards"},"title":{"en-US":"Dynamic Menu Boards"},"description":{"en-US":"Did you know that fans typically purchase video-featured items at three times the normal rate? STRATACACHE’s dynamic menu boards drive sales, spotlight promotional items and engage customers at the point of purchase."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4EXcZBOXJ4IqwtZNO0dIYU","type":"Entry","createdAt":"2019-10-09T08:23:55.018Z","updatedAt":"2019-10-09T08:40:45.919Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Every"},"description":{"en-US":"Every year, Gatehouse, a London-based internal communications agency, completes its State of the Sector report. It’s really a one-of-a-kind census where Gatehouse takes the pulse of not only what’s going through the minds of communicators, but also which vehicles companies are taking advantage of. And because they do this every year, you can begin to see trends taking shape.\\n\\nAnd it’s free to download.\\n\\nIn years past, I believe there was some confusion in survey about where exactly digital signage fit into a category. They’ve cleaned that up for the 2014-2015 by calling it out as a key internal communication vehicle.\\n\\nLooking at which digital channels are used most inside companies, digital signage comes in fifth.\\n\\n1. Central email (not a shock)\\n2. Intranet\\n3. Electronic newsletters\\n4. Tele/Video conferences\\n5. __Digital signage__\\n6. Instant Messaging\\n7. Enterprise social network / social media\\n\\nHere’s the complete list for those interested.\\n\\nIn 2013, digital signage was used by half of those organizations responding. And the number hasn’t changed in 2014. Other top vehicles, like intranets, electronic newsletters and blogs, saw marginal declines over the last year. But those on the rise? Enterprise social networks (probably replacing the blog structure), Wikis and Apps saw increases in use.\\n\\nLet’s keep in mind that is focused on use, not effectiveness. That’s another analysis that needs to take place, especially with email so highly used.\\n\\nIf you’re a professional in internal communication or are responsible for any of the tools mentioned, I recommend downloading Gatehouse’s study.\\n\\nChuck Gose, VP – SME – Corporate Communications"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7t1OF1mclVa0GjVwjYphWF","type":"Entry","createdAt":"2019-10-09T08:40:24.893Z","updatedAt":"2019-10-09T08:40:24.893Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_Wayfinding"},"title":{"en-US":"Wayfinding"},"description":{"en-US":"More than just a map, STRATACACHE enables you to connect with visitors using interactive touch screens and assigned signage to inform and influence fans. Mobile or static, easily deliver targeted messaging to drive your audience to key locations through the venue."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ARzZpYIlJq4Aq9sC2f8GT","type":"Entry","createdAt":"2019-10-09T08:38:47.931Z","updatedAt":"2019-10-09T08:38:47.931Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Shoppers"},"description":{"en-US":"Shoppers today are surrounded by an increasing amount of options and they are becoming more selective when it comes to purchasing decisions.  They demand retailers to know, serve and reward them before they are loyal to a brand.  Are you offering an engaging and unique experience that provides the key to customer loyalty?\\n\\nSTRATACACHE and Retail TouchPoints, encourage you to download our new E-Book: Know Me. Serve Me. Reward Me. and discover how your brand can create an experience that will appeal to your target shopper base."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3DhVQFfw7HL1qjnDj7vtKq","type":"Entry","createdAt":"2019-10-09T08:36:24.356Z","updatedAt":"2019-10-09T08:36:24.356Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_Regardless"},"description":{"en-US":"Regardless of the size of company, corporate communicators have to wear many hats. And typically, the smaller the company, the more hats they have. Communicators have to go from juggling tactical efforts like intranets, digital signage networks, and email, to then focus on more strategic thoughts regarding employee engagement and internal branding.\\n\\nRead the article on corporatetechdecisions.com ► \\n\\nChuck Gose, Vice President, STRATACACHE"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4K6Xu865E36Gouz5O1ev2x","type":"Entry","createdAt":"2019-10-09T08:32:38.567Z","updatedAt":"2019-10-09T08:32:38.567Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Blog_Oak"},"description":{"en-US":"__OAK BROOK, IL, Jan 13, 2015__ – It may not be something you think about, but the menu makes a big difference in what and how you order when dining out. AT&T* has collaborated with STRATACACHE and LG Electronics to provide a completely integrated solution with Digital Menu Boards for McDonald’s USA’s business. \\n\\nAT&T is providing project management and connectivity for the Digital Menu Boards through existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants.\\n\\nSTRATACACHE’s ActiVia for Media 4.0 digital signage software provides a dynamic\\nmerchandising solution for single and multi-panel menu board solutions With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, daypart menus, and promote special and premium items at will. Additionally, STRATACACHE provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.\\n\\nLG is providing cutting-edge display technology with its 47-inch class LED monitors to bring a new level of clearer image quality. The LG Full HD displays, at least five displays per McDonald’s location, are ENERGY STAR® certified, supporting McDonald’s commitment to\\nenvironmental sustainability.\\n\\n“Our customers are responding positively to our new menu boards. It is easier to see our great tasting food on a digital display,” said Patrick Phalen, McDonald’s Vice President, US Information Technology. McDonald’s is deploying Digital Menu Boards to an additional 650+ company-owned restaurants. The new Digital Menu Boards are designed to enhance customer’s in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald’s restaurants."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2sM0aCbreJACKATF1X3dJG","type":"Entry","createdAt":"2019-10-09T08:31:21.783Z","updatedAt":"2019-10-09T08:31:21.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits"},"title":{"en-US":"Benefits of STRATACACHE Stadium Solutions:"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7iu52Xiqc2PoGFfc4aGf5L"}}},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7fnuoXVaYgH7uFw6vXfxBF"}},{"sys":{"type":"Link","linkType":"Entry","id":"2dCghhRm7QUxPJvCUosuan"}},{"sys":{"type":"Link","linkType":"Entry","id":"6V6oWLqir8J8IjmIiHw8xp"}},{"sys":{"type":"Link","linkType":"Entry","id":"4l0Zo2JhWknY2yvjBr6LeP"}},{"sys":{"type":"Link","linkType":"Entry","id":"7wZUrzkGAgK4c31JzijmC5"}},{"sys":{"type":"Link","linkType":"Entry","id":"6TldqnZThhpKwt15aaW6Uu"}},{"sys":{"type":"Link","linkType":"Entry","id":"NPrBkIPXDGSMNlUDLFlA6"}},{"sys":{"type":"Link","linkType":"Entry","id":"I8s21sAfIwkWKtqgs6WZ2"}},{"sys":{"type":"Link","linkType":"Entry","id":"5aF0UQtviaJTxIdeALCMDB"}},{"sys":{"type":"Link","linkType":"Entry","id":"78UhF7RcydmXvCzEXhjG04"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1AHDVz8Q5fuithbTrAt4xl","type":"Entry","createdAt":"2019-10-09T08:27:56.066Z","updatedAt":"2019-10-09T08:27:56.066Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_AsIlook"},"description":{"en-US":"As I look out my office window, it’s a cloudy, overcast (typical) Winter afternoon.  But there is that one opening in the clouds where the Sun beams through, almost like a spotlight or a “sign from above.”  You know what I’m talking about…How do you interact with your customers in a way that guides them like this light but it feels natural, like the moment was meant to be?\\n\\nThe deceptively simple answer is to be quiet, stay out of the way, pay attention and be ready to act.  But doing that effectively requires a readiness to act in a personalized way.  If customers download a company’s app, utilize free in-store WiFi or check-in on a social app like Foursquare or Facebook, they are implicitly saying “Pay attention to me, there may be a test later.”  The good news, it’s becoming easier to ace the test BEFORE you get it.  Sounds like a high school dream right?\\nTechnologies such as digital signage, iBeacons (and other Bluetooth Low Energy-based products), RFID and product/shelf level interactive displays are just a few of the ways that make it possible to know who is in your store, provide them with information they want and answer any questions they may have – allowing you to be with them every step of the way.\\nAs consumers expect more of a personalized, omni-channel experience (had to slip in a buzzword…), businesses are looking to connect with their customers at the moment the customer is ready.  Moments where they can enjoy that ray of sunlight together.  Spring will be here before you know it…\\nBe sure to check out The Customer Journey Playbook, published by Retail TouchPoints and sponsored by us here at STRATACACHE.  It’s all about “connecting moments to create stories.”\\n\\nChuck Edmonson, Senior Director of Marketing, STRATACACHE\\n[social_share style=”circle” align=”horizontal” heading_align=”inline” facebook=”1″ twitter=”1″ google_plus=”0″ linkedin=”1″ pinterest=”0″ /] [inbound_forms id=”971″ name=”Blog Post Response Form – CE”]"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"78UhF7RcydmXvCzEXhjG04","type":"Entry","createdAt":"2019-10-09T08:27:54.607Z","updatedAt":"2019-10-09T08:27:54.607Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_refine"},"title":{"en-US":"Benefits bullets refine"},"description":{"en-US":"Refine your messaging with relevant guest and mobile analytics"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5aF0UQtviaJTxIdeALCMDB","type":"Entry","createdAt":"2019-10-09T08:22:39.176Z","updatedAt":"2019-10-09T08:22:39.176Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_impactful"},"title":{"en-US":"Benefits bullets impactful"},"description":{"en-US":"Impactful, functional and flexible platform"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"I8s21sAfIwkWKtqgs6WZ2","type":"Entry","createdAt":"2019-10-09T08:21:27.796Z","updatedAt":"2019-10-09T08:21:27.796Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_maximizes "},"title":{"en-US":"benefits bullets maximizes "},"description":{"en-US":"Maximizes effectiveness of advertising and promotions"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"NPrBkIPXDGSMNlUDLFlA6","type":"Entry","createdAt":"2019-10-09T08:20:40.599Z","updatedAt":"2019-10-09T08:20:40.599Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_instantly"},"title":{"en-US":"Benefits bullets instantly"},"description":{"en-US":"Instantly updates concession menus and pricing"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1d678wahmZXK2W5m8tseoK","type":"Entry","createdAt":"2019-10-09T08:12:19.482Z","updatedAt":"2019-10-09T08:12:19.482Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Blog_With"},"description":{"en-US":"With STRATACACHE, there are many different ways to improve the in-store experience for the customer, and the overall “look-and-feel” of your brand. Listed below are 5 ways to drive conversion and increase sales at your store.\\n\\n1. __Assisted Selling__\\n\\nMore and more retailers are beginning to use tablets, kiosks, and other types of mobile devices to help their customers become more informed on the products they are purchasing. With Assisted Selling, you have the ability to look at a large selection of products and get immediate access to inventory information in that very store.  Informed customers have a better experience and are less likely to return items they bought.   That means more products out the door and extra space for that freight that just got delivered.\\n\\n 2.   __Digital Signage__\\n\\n From video walls to interactive screens—when you have rich and personalized content, you want to deliver it to your customers in the best way possible.  Location, location, location! Place your digital signage in a place that is noticeable, attractive and easy to approach.\\n\\n3.  __Advanced Video Wall__\\n\\nSpeaking of video walls…captivate your consumers with rich and powerful in-store digital experiences with STRATACACHE’s Advanced 4K Video Walls.  Retailers can create maximum visual impact using dynamic or gestural walls that allow for a more compelling shopper experience.\\n\\n4. __Responsive Merchandising__\\n\\nMake the most of interactive, promotional displays to fully connect with customers through Responsive Merchandising. The idea is simple—when a shopper picks up content, the system (configured with sensors), identifies what has been moved, and displays relevant product information on an in-store screen. Responsive Merchandising easily allows complex data or marketing messages to be displayed on cue.\\n\\n5.  __Content Management__\\n\\nWork with STRATACACHE to get the software you need to implement all of the things above in a smooth and timely manner.  With software like ActiVia for Media, SuperLumin and Omnicast, you can keep your content easily accessible and moving quickly with hardly any delay at all.  STRATACACHE utilizes existing bandwidth, allowing you to expedite delivery of audio, video, software, training and other media with their content delivery systems that can maximize efficiencies for all your content needs.\\n\\nLearn how the STRATACACHE family of companies can work to offer you full digital signage and content delivery solutions –Let’s Talk."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6TldqnZThhpKwt15aaW6Uu","type":"Entry","createdAt":"2019-10-09T08:08:45.765Z","updatedAt":"2019-10-09T08:08:45.765Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_allows "},"title":{"en-US":"Benefits bullets allows "},"description":{"en-US":"Allows guests to interact with the venue in an interactive, seamless way"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7wZUrzkGAgK4c31JzijmC5","type":"Entry","createdAt":"2019-10-09T08:08:03.190Z","updatedAt":"2019-10-09T08:08:03.190Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_improve"},"title":{"en-US":"Benefits bullets improve"},"description":{"en-US":"Improves response time for free-to-guest WiFi"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6OkFkgeCswZWDdNkoaTsco","type":"Entry","createdAt":"2019-10-09T08:07:43.291Z","updatedAt":"2019-10-09T08:07:43.291Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Blog_According"},"description":{"en-US":"According to Adam Silverman, VP & Principal Analyst at Forrester Research, there are six things retailers are missing when it comes to solving the puzzle of in-aisle shopper engagement:\\n\\n1. Lack of strategy and vision\\n2. Teams and systems aren’t integrated\\n3. Data not being captured or utilized\\n4. Measurement of success not clear\\n5. Privacy concerns not being addressed\\n6. A single view of the customer\\n\\nAdam was kind enough to co-host a webinar for us last month.  Thankfully, he didn’t leave us hanging as he shared recommendations on the next steps retailers need to take to start solving these problems.\\n \\nNot surprisingly, the solutions weren’t really anything new – leverage your data and invest in your digital platform (ok, I’m paraphrasing a little…).  But the moral of the blog (for today anyway) is that it’s a lot like exercise – we know what to do and that we should, but sometimes you need a partner that’s done it to help you along."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4l0Zo2JhWknY2yvjBr6LeP","type":"Entry","createdAt":"2019-10-09T08:06:25.214Z","updatedAt":"2019-10-09T08:06:25.214Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_utilize"},"title":{"en-US":"Benefits bullets utilize"},"description":{"en-US":"Utilizes touch screens to provide wayfinding and mobile device interactions"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6V6oWLqir8J8IjmIiHw8xp","type":"Entry","createdAt":"2019-10-09T08:05:34.749Z","updatedAt":"2019-10-09T08:05:34.749Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_ActiVia "},"title":{"en-US":"Benefits bullets ActiVia "},"description":{"en-US":"ActiVia easily integrates with point-of-sale systems for food, beverage and merchandise orders"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2dCghhRm7QUxPJvCUosuan","type":"Entry","createdAt":"2019-10-09T08:00:57.703Z","updatedAt":"2019-10-09T08:04:33.441Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_influence"},"title":{"en-US":"Benefits bullets influence"},"description":{"en-US":"Influences purchases and behaviors of guests"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4tVF29x3HOpgtJTwBkg36n","type":"Entry","createdAt":"2019-10-09T07:48:18.923Z","updatedAt":"2019-10-09T08:02:45.274Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Projects"},"title":{"en-US":"Projects: Canadian Tire Lights Up 100+ Screens At New Showcase Store"},"subtitle":{"en-US":"Dave Haynes"},"description":{"en-US":"Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital.\\n\\nThe South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. It also has a driving simulator which gives customers the opportunity to test-drive tires in different weather conditions before purchasing and installing them on their vehicle. Edmonton is in north-central Alberta, so the weather can be all over the place.\\n\\nThe company has also layered in smartphone apps and is using things like digital catalog screens for finding products.\\n\\nThis is quite a bit bigger than a typical Canadian Tire (they do things big in Edmonton, ie West Edmonton Mall) and there’s a little bit of the circus comes to town in how this is kitted out. It has, for example, an Oculus Rift set-up for a virtual backyard.\\n\\nCanadian Tire has been looking at and trying digital stuff for many, many years. I’ve been in meetings at their head office at least five different times, and I know as recently as last summer some options were still being debated. But this is about as ambitious and cohesive as I have seen a store, and it’s a bit reminiscent of the Sport Chek store at West Edmonton Mall, which definitely has the circus comes to town thing going on as a digital test bed. Canadian Tire owns Sport Chek.\\n\\nWill this new “Showcase” store be a model for other Canadian Tires? Maybe.\\n\\nCanadian Tire is a dealer-operated retailer – meaning the corporation owns the building and land in most cases, while the dealer owns the inventory and fixtures. So the dealer would have to decide to also go digital. My experience working with automakers is that some dealers are indeed looking for a template and system to follow, but others are just going to go off and do what they want, or nothing.\\n\\nNot sure what technology is in play here, though I have suspicions on the software. Stratacache is under the hood at the Sport Cheks that have gone big with digital."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"G4mXlPCHXRTvpE82bVfjT","type":"Entry","createdAt":"2019-10-09T07:56:00.701Z","updatedAt":"2019-10-09T08:02:22.342Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_News_WhenJeff"},"description":{"en-US":"When Jeff Griffin joined STRATACACHE a couple of months ago, he came to us with 25 years of experience in brand and sales management with both Fortune 50 CPG and emerging-media companies.  At STRATACACHE, he is EVP of Retail Media Networks, focusing on building momentum in winning large scale, commercial media networks.\\n\\nWe had a chance to sit down with Jeff to find out more about him, his experience in the industry and what he predicts for the future.\\n\\n__What’s your preference? Baseball or Football?__\\n\\nA year ago I would’ve said college basketball, since I grew up in (and attended the University of) North Carolina…I’m a lifelong fan of the Tar Heels.  However, my son is a rising sophomore at the University of Michigan, so since I now pay out of state tuition, we clearly have to support Wolverine football.  I’m sure that will go over big with all of the Buckeye fans at STRATACACHE.  Anyway, living in Atlanta, our pro teams seem designed to break your heart, so college sports are less painful!\\n\\n__Tell us a little about yourself – where were you before this and how did you get here?__\\n\\nI see my career broken down into three chapters:\\n\\n1. The first chapter, I spent 16 years in the consumer products world at P&G and Nestlé working in sales management. Then I jumped the fence to marketing management for Nabisco and Kellogg’s.  I received my MBA in Michigan during the dot com bubble (I was a brand manager at Kellogg’s and we had a new baby a dog and a kid, so I needed something to fill up all my time).  I was pretty miserable behind a desk in Battle Creek, so I took a chance on a small startup that ended up being PRN.  Apparently I was in the digital place-based media business before it existed.\\n\\n2. PRN became my second chapter; I was there for 10+ years. We transformed less than 1 million dollars in revenues to 150 million a year.  We set up a quarter million TV screens, growing a very large presence in the industry, up to having the 5th biggest TV audience by viewership in America. Awesome people, awesome work – it was great, until…\\n\\n3. The third chapter started when the 2nd iPhone came out, at exactly the same month as the Crash of 2008. When I saw what the new iPhone could do, I knew I wouldn’t be able to talk people out of $100 million for screens in stores (at least for a long time), so I made the jump to helping VC-backed start up in the ecommerce media, mobile retail intelligence and proximity marketing spaces. Those are all just fancy-pants words for marketing at retail, just on smartphone screens instead of screens in stores. STRATACACHE is such a natural next section of this chapter, since we weave together both mobile and screen based platforms to serve shoppers, retailers and brands.\\n\\n__How did you know STRATACACHE was the right fit for you?__\\n\\nTwo things: first, I’ve known Chris for around 11 years and we became friends sharing the “pain” that is serving global retailers. We’ve always wanted to work together, and finally the timing was just right. Chris is the only guy I know that travels more than I do, and he leaves me in the dust by the way.  We have this constant joke of “Where and when are you?”.  More importantly, we share the same “Why we do this” philosophy –media at retail really helps shoppers, retailers and brands.  We want to be the single go-to resource on the planet.\\n\\n__What challenge(s) do you hear most from retailers or brands as it relates to digital signage?__\\n\\nFrom a brand standpoint, the issue is “How do you get my brand noticed?  How do you help me stand out from the competition? How do I build share using your tools?”  For retailers, all they want is two things (but they’re big): increased customer trips and increased sales in their store.  The only time retailers want to see me is when they see that we’ve been successful at this before, and they expect us to do it again.\\n\\n__What about your work would surprise people?__\\n\\nWhen I say I have 3 bosses: the shopper, the retailer and the brand.   I have to work for them all simultaneously, and I can’t concentrate on one specifically. I can’t just focus on the shopper and create an amazing experience, that costs a ton of money and retailers are nonprofit institutions (or at least they talk like they are).  I can’t just work for the retailer and the category because someone needs to pay for it, manage it and match up the competing desires of the shopper and the brand. And I can’t just focus on the brand because those brands live in someone else’s house: the retailer’s space.  Most people don’t think about that when they think about what I do.  I am trying to match what is best for all three segments and that is difficult and rare…but also a lot of fun.\\n\\n__What excites you most about the future of STRATACACHE?__\\n\\nOur suite of fully managed services that I didn’t even know about.  The breadth of things we can do for the shoppers, retailers and brands is amazing. I can’t find a retailer today that we don’t have a solution for, and that is pretty exciting stuff.\\n\\n__Can you tell me the story of your prior successes, challenges and major responsibilities?__\\n\\nSo on paper I had this neat resume of big brands…the only trouble was that I’d do good things only to get in trouble with the big bosses. I have an entrepreneurial spirit – it took me a while to figure that out.  I kept wanting to try new things and it made me a bit of a bull in a china shop, especially with the big brand companies. Once I moved to PRN, I fell in love with the people and the passion much like STRATACACHE.  That’s ultimately why you go to work.  I love to create things on the scale we are today.\\n\\n__If we were sitting here a year from now celebrating what a great 12 months it has been for you, what did we achieve together?__\\n\\nEasy: we will have built the world’s largest new place-based media network in a major (meaning top 2 in their channel) retailer. We would have strengthened our relationships at our existing customers, and STRATACACHE will be getting credit for what we are already doing by showcasing the projects we have done for our current customers and our new ones.  By 12 months, we will be surprised how quickly the year went by!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3P3lDtMwebDTtWRayMY4a9","type":"Entry","createdAt":"2019-10-09T08:00:26.386Z","updatedAt":"2019-10-09T08:00:26.386Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_Blog_WiththeSuperBowl"},"description":{"en-US":"With the Super Bowl quickly approaching, it’s no doubt that fans will be tumbling over one another to get the best view, whether it be the screen at home, or the stadium itself. Those lucky enough to be in the stadium will surely witness an incredible atmosphere.\\n\\nAs a stadium owner, you might ask yourself, “The game is a great way to bring in customers, but how do I engage my customers to keep coming back?”  Well lucky for you, STRATACACHE is a professional when it comes to delivering Stadium Solutions.  STRATACACHE enables the next generation of connected stadiums and arenas with fully immersive event day experiences. From dynamic menu boards, live streaming, wayfinding and everything in between, the STRATACACHE Activia for Media platform allows operators to centrally  schedule, manage and monitor rich digital media to any combination of screens and mobile devices throughout the venue.\\n\\nBelow are a few ways to enhance the gameday experience.\\n\\n__IPTV Custom Experiences__\\n\\nGame day wouldn’t be complete without a flawless experience on the big screen.  STRATACACHE’s IPTV supports high definition live stream TV and can display games, scores or information on digital screens and custom tickers anywhere throughout the venue.  It’s also the perfect marketing opportunity to deliver messages from  your sponsors.  IPTV is fully customizable for themed or branded experiences in luxury boxes, specialty seating, and even at the concession stands.   Don’t take a risk on a system that might make the fans not want to come back to the facility and provide a breathtaking experience they won’t forget.\\n\\n__Content and Media Acceleration__\\n\\nWith over 60,000 people trying to connect to the internet at once, huge traffic spikes can occur crippling your network and decreasing the fan experience.   STRATACACHE manages the sudden surges in activity with content  acceleration and caching technologies. We improve the response time for free-to-guest WiFi allowing your guests can easily interact online from within the stadium for score updates, in-app content or mobile video.\\n\\n__Dynamic Menu Boards__\\n\\nDid you know that fans typically purchase video-featured items at three times the normal rate?  Dynamic menu boards help drive sales, spotlight promotional items and engage customers at the point-of-purchase.  STRATACACHE’s ActiVia for Media allows you to easily change menu items during certain times of the day for all of your special events. Now you don’t have to worry about going to every single concession stand to update the newest menu item.   These dynamic menu boards give the perfect opportunity for your employees to add on a hot, fresh pretzel and a large, refreshing soda to all of your orders.\\n\\n__Wayfinding__\\n\\nUtilize wayfinding to help guide your visitors throughout the stadium.  Wayfinding gives you the opportunity to connect with your fans through interactive touch screens and dynamic displays.  Engage and influence your audience by delivering targeted messages and drive them to key locations throughout the venue.  Whether you’re rooting for the home or away team, you can easily find what you are looking for."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7fnuoXVaYgH7uFw6vXfxBF","type":"Entry","createdAt":"2019-10-09T07:58:52.531Z","updatedAt":"2019-10-09T07:58:52.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_stadiums_benefits_bullets_deliver"},"title":{"en-US":"Benefits bullets deliver"},"description":{"en-US":"Delivers compelling, high-definition content throughout the venue"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2QYbYyX9i5qQC157Hfmenz","type":"Entry","createdAt":"2019-10-09T07:31:48.306Z","updatedAt":"2019-10-09T07:31:48.306Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_If"},"description":{"en-US":"If you’re using newer digital signage technology in your job—for internal or external communications—let me know. If I get enough good examples, I’ll feature them in my next Tech Talk column."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"9bR3xQ0tQ8jOzrCa7sPO2","type":"Entry","createdAt":"2019-10-09T07:31:13.108Z","updatedAt":"2019-10-09T07:31:13.108Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_As"},"description":{"en-US":"As I talked with representatives at booths at the DSE trade show, I realized few were exploiting the employee communication opportunities. One presenter at the digital internal communication conference, a communicator from one of the Vegas Strip hotels, talked about how she was using digital signage to reach employees who don’t sit in front of computers. This audience has been a challenge since intranets first surfaced in the early 1990s. While internal communicators are slowly adopting mobile solutions, digital signage presents a genuine opportunity to ensure no employee misses an important message, while also seeing that the messages are tailored to the employee’s location (and, eventually, even to his or her own job). The strengthening connection between mobile devices and signs hold huge promise for production and field staff with limited or no intranet access."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1j95uTy3C5besjVq59erRd","type":"Entry","createdAt":"2019-10-09T07:30:32.108Z","updatedAt":"2019-10-09T07:30:32.108Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Some"},"description":{"en-US":"Some of the trends anticipated by those in the industry include signs that can tell how a viewer is reacting emotionally in order to adjust the on-screen images to produce a more positive response, more innovation through data collection, and the growth of digital out-of-home (DOOH) advertising networks."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ItFTipSgbDjVq25PmrClf","type":"Entry","createdAt":"2019-10-09T07:29:23.032Z","updatedAt":"2019-10-09T07:29:23.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Oneannouncement"},"description":{"en-US":"One announcement coming out of DSE combined the Internet of Things (IoT), big data and digital signage so retailers can deliver one-on-one experiences for customers based on information derived from their connected devices (like smartphones and wearables). The announcement, from Intel, also addressed the privacy concerns that are sure to arise. Intel sees in-store digital signage as a business opportunity, as does Google, which made its debut at DSE this year. Using the company’s Chromebox computers and Chrome Sign Builder, you can create “intelligent digital signs that are easy to build, schedule, and deploy,” according to a post on the Google for Work blog."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KZbgjQ246qa0wxCkrSQrH","type":"Entry","createdAt":"2019-10-09T07:28:27.405Z","updatedAt":"2019-10-09T07:28:27.405Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Oneof"},"description":{"en-US":"One of the vendors at the show, STRATCACHE, is where IABC member Chuck Gose works; he was instrumental in adding the digital internal communication conference to DSE. “It used to be that digital signage vendors simply sold their hardware and software to communications departments. And these departments were left to figure it out themselves,” Gose, the vice president for corporate communication told me. “I was in those shoes once. No more. That’s one of the reasons I joined STRATACACHE. We are investing real dollars to educate communicators on how to best take advantage of the technology. But not just digital signage alone. It’s important that it’s integrated intelligently with all technology that communicators have access to. We are looking at the best research to provide guidance but also connect communicators with each other to create a learning community. Communicators often learn best from their peers—they just don’t always know who they are.”"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"35v2DcAQeWrz8l5nbcIPrA","type":"Entry","createdAt":"2019-10-09T07:27:09.040Z","updatedAt":"2019-10-09T07:27:09.040Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Personalized"},"description":{"en-US":"Personalized digital signage is surging. At Cisco Systems, digital signs on each floor communicate news and information of interest to the people working on that floor. It’s also tactile; tap a headline and get more information. Tap a video and it starts to play. Some of the displays at the Digital Signage Expo featured interactive signs that come right out of science fiction movies. I played with one that let me move contents around on the screen, increase or decrease its size, start and stop videos, and open new content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4r1mYdhAaMfj7ZcrkcQioA","type":"Entry","createdAt":"2019-10-09T07:26:17.127Z","updatedAt":"2019-10-09T07:26:17.127Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Then"},"description":{"en-US":"Then the sign adds smartphones to the mix, messaging those in proximity to encourage donations. (Passersby who have not opted into the service sending the message can follow instructions on the billboard to donate.)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7A413Qi5JQdHMU9lxmETE8","type":"Entry","createdAt":"2019-10-09T07:25:38.835Z","updatedAt":"2019-10-09T07:25:38.835Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Inanother"},"description":{"en-US":"In another example, a video presented at the Expo showed how far the marriage of location-based marketing and digital signage has come. Women’s Aid—a campaign to end domestic violence—is conveying the message that “If you can see it, you can change it.” The group’s billboard features the face of a battered woman. It’s not a static image; she blinks. Nothing else about the billboard changes as long as nobody looks at it. A camera notices when one person looks at the sign, which causes the bruises to start healing. The more people who notice, the faster the woman’s face returns to normal. A filmstrip at the bottom of the sign features those who are looking at it, which in turn encourages more people to stop and look."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2FfkUk1MYOmZj93vLEF4Ef","type":"Entry","createdAt":"2019-10-09T07:24:46.293Z","updatedAt":"2019-10-09T07:24:46.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Advances"},"description":{"en-US":"Advances in a number of technologies are making digital signage even more compelling. About five years ago, I saw a fascinating example of a billboard in The Netherlands, that was designed to address a growing problem: Thugs would attack ambulance drivers and paramedics while passersby stood and watched, taking no action. The billboard told just such a story, and with a camera pointed from the billboard to the street, it put those looking at the video into the scene. They were the ones standing around doing nothing. After the action ended, the billboard implored citizens to call for help should they ever encounter the situation in real life."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YxD5qJi3BEFreyIR6tWBQ","type":"Entry","createdAt":"2019-10-09T07:24:13.074Z","updatedAt":"2019-10-09T07:24:13.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Digital"},"description":{"en-US":"Digital signage isn’t new. I remember visiting the offices of Southern California Gas Company in the early 1990s, where communication staff produced the content for signs using PowerPoint. Employees could spend a minute or two catching up on important messages in common areas where the screens were located, or at their desks via their PCs. Today, it’s not unusual to attend a conference where digital signs stream tweets containing the conference hashtag. In fact, when I checked into my hotel in Las Vegas, the massive digital sign behind the front desk displayed a constantly updated waterfall of tweets from guests featuring hashtags the hotel had introduced, focusing on events at their property."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4UqJ6D3sNTXCsEQl6wMsid","type":"Entry","createdAt":"2019-10-09T07:23:40.672Z","updatedAt":"2019-10-09T07:23:40.672Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Topics_News_Techtalk_Wandering"},"description":{"en-US":"Wandering among the booths from big companies I’ve heard of and small ones that were new to me, I was reminded of just how prevalent digital signage has become and how little it gets mentioned in summaries of digital communication platforms. The menu at the Popeyes Chicken near me is digital. The images move, attracting the eye, while making changes (new menu items and pricing changes, for instance) can be done once and distributed across the network. No need to print and ship hundreds or thousands of new menus. Digital signage is catching on in malls.Digital billboards greet drivers approaching the Oakland-San Francisco Bay Bridge."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1aedHGqhLbepND1cDfyEOh","type":"Entry","createdAt":"2019-10-09T06:56:17.839Z","updatedAt":"2019-10-09T06:56:17.839Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Services_Trainingandcertification_Omnicast"},"title":{"en-US":"Content Distribution Software"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3LD1CSnCbX3cHpWmdIPTp7"}}},"description":{"en-US":"__OmniCast:__ Deliver information quickly to clusters of sites or entire networks from one central location. Distribute video files, software updates and training documents quickly and effectively."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Z4vtN80bz5rE4XjNkZzga","type":"Entry","createdAt":"2019-10-09T06:54:20.618Z","updatedAt":"2019-10-09T06:54:20.618Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Services_Trainingandcertification_Superlumin"},"title":{"en-US":"Caching and Proxy Software"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2OZZN9SIEih4bfTh51CsCn"}}},"description":{"en-US":"__SuperLumin:__ Keep your message top of mind and easy to access. 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The division is focusing on streamlining information sharing such as wayfinding and messaging to fluidly move passengers throughout the facility; entertain with managed multi-sourced IPTV programming across the entire campus or engage passengers with fun, interactive games to pass the time; and deliver consumer activation with engaging visual content and well-designed campaigns delivered through mobile engagement.\\n\\nFurther, there is significant growth in the number of airports in the Asia-Pacific region, an area of the world where STRATACACHE recently announced growth and focus on the region’s emerging technology market. “Reports show that 136 airports will be added in China by 2015, and India — which has one of the fastest expanding aviation markets — plans to increase by up to 100 airports by 2035,” said Mayfield.\\n\\n“There is a clear trend toward airports and airlines seeking the power and flexibility of a consolidated digital signage platform over the traditional approach of disparate systems for flight information display, check-in operations, digital advertising, and wayfinding among others,” said Mayfield. “STRATACACHE’s technology and solutions add value that others cannot. Beyond the scope of streamlined content management and operations, the level of traveler experience that digital innovation can deliver is something others aren’t even thinking about at this time. STRATACACHE has seen tremendous growth in bringing marketing technology to customer experience-focused sectors such as retail, QSR and finance, which will decidedly resonate with transportation owner/operators.”\\n\\nUsing STRATACACHE’s in-house location-based marketing and analytics platform, owner/operators can learn about the patterns and behaviors in the physical space and aggregate the data to innovate optimize, enhance and personalize the airport experience for passengers, tenants and employees.\\n\\n“Our in-store retail marketing and analytics platform, part of our acquisition of Walkbase last year, allows for the same concierge-style service we’re bringing to retail in the transportation,” said Chris Riegel, CEO of STRATACACHE. “From curbside check in to concierge-style service such as food delivery directly to the gate, Mark’s team will help owner/operators streamline operations and introduce dynamic experiences, so they can improve efficiency and better serve their travelers. The experience Mark brings from the transportation world into the digital signage industry is allowing us to quickly identify the significant number of ways digital signage exceeds market needs.”\\n\\nMayfield comes to STRATACACHE after 14 years with SITA, which is the largest dedicated airport IT company in the world, where he led a sales and marketing organization focused on global sales of flight information display and public address systems.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. 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Moving forward, we will be looking into more player options to add to our full solution offering.”\\n\\nThe X2O media players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O Player software to deliver high-quality 24×7 playback in a robust and security-hardened environment. The X2O Media Player-S is a mid-range digital media player with device management and full HD playback support for all visual communication playlists.\\n\\nChris Riegel, CEO of the STRATACACHE family of companies, says, “X2O media players are designed for premium performance to deliver powerful experience communications,” he said. “Continuing to build our presence in the STRATACACHE family of companies starts with having access to subject matter experts who have developed and deployed similar hardware to be implemented cross-industry.”\\n\\nLearn more about the X2O Media Player-S at www.x2omedia.com/x2o-media-player-S.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at X2OMedia.com.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DC5bZitUe3e7BVTmKtbd3","type":"Entry","createdAt":"2019-10-08T12:31:24.069Z","updatedAt":"2019-10-08T12:31:24.069Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE To Display Specialized Healthcare Solutions at the NACDS TSE 2019"},"description":{"en-US":"DAYTON, OH, US—August 19, 2019—Focusing on audience engagement at retail pharmacies, STRATACACHE will exhibit three innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2019 (NACDS TSE). These in-store digital experiences — created by STRATACACHE’s healthcare and pharmacy focused division, PRN Health — deliver personalization and convenience, increase patient compliance and improve audience engagement. STRATACACHE healthcare technology can be found in booth #1236 at NACDS TSE, taking place on August 24-26 in Boston, MA.\\n\\nHealthcare and pharmacies are continually evolving from small counters to full service patient well-being centers, and digital solutions are key to the in-store experience. Specializing in engagement for healthcare and pharmacies, STRATACACHE marketing technology delivers digital patient engagement along the entire omnichannel care-continuum: at home, online, in-clinic, at retail and on the go. PRN Health is part of PRN, a company focusing on health and convenience stores in the STRATACACHE family of marketing technology companies, and was created in 2017 to support PRN’s focus on bringing strategies for enhancing the patient journey to the retail environment.\\n\\n__Booth highlights include:__\\n\\n__Engage at Pharmacy__\\nEducate and engage shoppers in the pharmacy area, using dynamic display content to promote brands, products and services while shoppers wait for their prescriptions. Engage at Pharmacy customizable messaging platform is scalable for deployment at multiple locations and is flexible enough to adapt to any screen in the store, pharmacy and drive-thru. Drive additional revenue by monetizing the network, promoting third-party on-screen brand advertising.\\n\\n__Fast Find at Pharmacy__\\nAssist shoppers looking for cough, cold and flu relief find the right product on the shelf as quickly as possible with this in-aisle pharmacy solution. This solution provides a simple, convenient way to help shoppers navigate the more than 300 available OTC medication options in the cough, cold and flu aisle, to quickly identify the most appropriate medications for their symptoms. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC medications. Shoppers can opt to receive a product photo and savings offer via text message. Fast Find at Pharmacy can also be customized to any product finding experience.\\n\\n__Digital Display__\\nHighlight new products and promotions, attract customers and increase product visibility directly at the point of sale with our Digital Display solution. The 10-inch display screen runs content and ads showcasing products from the Digital Display inventory holder. Easily control the screen via STRATACACHE’s dedicated and secure web interface, giving retailers the ability to customize content for your display.\\n\\nVisit stratacache.com/nacds-tse-2019 for full details.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NTd6pYmZH3Qqydff6XiFO","type":"Entry","createdAt":"2019-10-08T12:28:08.219Z","updatedAt":"2019-10-08T12:28:08.219Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Posts_Press Release_STRATACACHE Displaying Powerful Passenger Experiences at ACI-NA Airport Show"},"title":{"en-US":"STRATACACHE Displaying Powerful Passenger Experiences at ACI-NA Airport Show"},"description":{"en-US":"DAYTON, OH, US—September 13, 2019—STRATACACHE will demonstrate intelligent visual and passenger engagement solutions at the Airports Council International – North America Annual Conference and Exhibition (ACI-NA) next week. STRATACACHE’s marketing technology and digital solutions on display focus on convenience and automation, delivering a memorable, personalized experience while gaining actionable insights on passenger behaviors and patterns. STRATACACHE can be found in booth #1515 at the event, being held September 15-17 in Tampa, Fl.\\n\\nSeeing the significant trend toward advanced marketing technologies in the sector, STRATACACHE announced the creation of a Transportation Division in June 2018, led by industry veteran Mark Mayfield. STRATACACHE has seen immediate growth within the first year of the division’s creation with projects completed or nearing completion for T.F. Green Airport in Providence, R.I., Spokane International Airport and Southwest Florida International Airport in Fort Meyers, Fla.\\n\\n“As airports continue to trend toward the use of digital signage content management systems for their many advantages, STRATACACHE continues to create new services and invest in its complementary marketing technologies, including location-based sensor tech, artificial intelligence and machine learning to capture valuable insights into passengers’ behaviors and preferences, which makes our digital signage smarter and more engaging,” said Mark Mayfield.\\n\\nOur in-booth solutions highlight optimization of airport operations, enhancement of passenger journey engagement and an integration of the overall passenger experience.\\n\\n- __Real-Time Traffic and Rideshare Displays –__ Help passengers find their way to their local destination by displaying real-time information on traffic and rideshare availability. Digital displays are dynamically updated by integrating major traffic data and rideshare service APIs.\\n- __Walkbase Asset –__ This solution delivers real-time tracking of vital airport operations equipment and personnel locations, both inside and outside of the airport, using Bluetooth and Wi-Fi location technologies. Combining STRATACACHE’s patented algorithms and sensor hardware, we provide a 360-degree view of the facility with cost effective, high-precision and scalable location monitoring services.\\n- __Arrival and Departures Displays –__ Quickly inform travelers with important flight information including destination, airline, flight number, gate, departure time and status. The digital display can be customized to include venue specific branding, local weather conditions and can display important safety information.\\n- __Shuttle Location Outdoor Digital Display –__ Guide passengers leaving baggage claim to their proper shuttle zones using our outdoor digital display. Location-based technology informs passengers of each shuttle location and estimated arrival time for each pick-up zone, taking the guesswork out of the final connection point in the facility.\\n- __Smart Ads –__ With new personas continually moving throughout airports every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow airports to deliver targeted ads to ever-changing audiences.\\n- __Interactive City Information Board –__ Inform passengers at baggage claim of local events, tourist spots, and restaurants in the local area. Passengers can interact with our 55-inch touchscreen to discover events and places to visit in the city. QR codes can be scanned to learn more about and save events passengers are interested in attending.\\n- __Airport Facility Analytics –__ Leverage the power of real-time analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house analytics platform Walkbase, to optimize the passenger journey within your airport.\\n- Security Satisfaction Survey – Deploy interactive satisfaction surveys after passengers complete their journey through security. Users give feedback about their experience going through security and agents monitor the results in real-time to create actionable insights to improve airport services.\\n- __Dynamic Wayfinding –__ Help passengers navigate the airport by directing them to airport amenities such as ticketing and check in, gate-to-gate directions, dining, shopping and restrooms. The vibrant screen can also display weather, messages and supports full screen video takeovers creating a more dynamic wayfinding solution.\\n \\nLearn more at https://www.stratacache.com/acina-2019/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.1 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"440NjRZ8ArlQYf7gtyOP6m","type":"Entry","createdAt":"2019-10-08T12:17:05.776Z","updatedAt":"2019-10-08T12:17:05.776Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Events_Top"},"title":{"en-US":"STRATACACHE Tradeshows"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4l2oTlUYddgbFBQdPXCObM","type":"Entry","createdAt":"2019-10-08T10:52:20.600Z","updatedAt":"2019-10-08T10:52:20.600Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_markets_percentage_42"},"title":{"en-US":"42%"},"description":{"en-US":"42% of shoppers conduct research online while in-stores."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5vEfjYvBqCcjJJCNXsdNBe","type":"Entry","createdAt":"2019-10-08T09:57:17.982Z","updatedAt":"2019-10-08T09:59:20.736Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_Solutions_contentacceleration_STRATACACHEofferscaching"},"description":{"en-US":"STRATACACHE offers caching and acceleration solutions, powered by SuperLumin, designed to keep your content accessible to your customers. Cover the entire path to purchase while enhancing the shopping experience with no-wait Internet access to explore all the brand content they want."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"63yPA3RrVNJ7sBkNIpBma3","type":"Entry","createdAt":"2019-10-08T09:49:21.155Z","updatedAt":"2019-10-08T09:49:21.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_digital_signage_steps_display"},"title":{"en-US":"3. Display"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"52QKhKim1jzaLiRSVfVIii"}}},"description":{"en-US":"Activia allows you to update and deliver content to any screen, anywhere, at any time. Whether you are projecting to mobile, tablets or large format displays, Activia allows you to leverage real time data analytics to refine and optimize messaging based on customer engagement."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1tAos8XjxztycdTVt2o42J","type":"Entry","createdAt":"2019-10-08T09:48:26.130Z","updatedAt":"2019-10-08T09:48:26.130Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_digital_signage_steps_manage"},"title":{"en-US":"2. Manage"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2I6UtxoV84nDEquwjy0VJb"}}},"description":{"en-US":"Activia’s feature rich content management system makes scheduling and managing messaging a snap. 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Create"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2RE2Fl42pxg2NM2csYNmWb"}}},"description":{"en-US":"Customer engagement starts by creating visually compelling, targeted interactive content using images, video, sound and touch that will bring brands to life and influence purchasing decisions."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2qSwocS8aKWJGwH5JseaSI","type":"Entry","createdAt":"2019-10-08T08:37:48.040Z","updatedAt":"2019-10-08T09:41:12.756Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_bulletpoints"},"bulletPoints":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7Csw3a9FWNgDt9obsc80G8"}},{"sys":{"type":"Link","linkType":"Entry","id":"17lfOuK7N6JUJpVRdrWTRy"}},{"sys":{"type":"Link","linkType":"Entry","id":"4qrRFepGF7cNPl5iClIwyL"}},{"sys":{"type":"Link","linkType":"Entry","id":"7DEBXvoYEgsOly4JS0X6ZO"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"27poiL7YN21sB6HMSCJ2TN","type":"Entry","createdAt":"2019-10-08T08:35:20.123Z","updatedAt":"2019-10-08T08:35:20.123Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Stratacache_solutions_top"},"title":{"en-US":"You don’t need a sign, you need a solution"},"subtitle":{"en-US":"Digital solutions to power customer engagement"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4pXyVzoRSl1AQZlIYLAtqg"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"12webuAbyascRNK1mx1a1i","type":"Entry","createdAt":"2019-10-07T14:21:28.432Z","updatedAt":"2019-10-07T14:21:28.432Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Sharepoint-Based_channels"},"title":{"en-US":"Create, share and view SharePoint-based channels"},"description":{"en-US":"## Create, share and view SharePoint-based channels.\\nSharePoint TV lets users create TV-like channels made up of video and graphics-rich content and publish these channels to any device. Information already stored in your SharePoint site is automatically pushed to any type of screen including digital displays, video walls, smart phones and employee desktops."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2FBDRX4Vp5Kel274ji2BwI","type":"Entry","createdAt":"2019-10-07T12:45:16.557Z","updatedAt":"2019-10-07T12:45:16.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Supported_Media_Players"},"description":{"en-US":"Third-party manufacturers of digital signage players can integrate with the powerful X2O Portal following certification by X2O.  That means users can have a digital signage network with a variety of media players, all managed from the browser-based X2O Portal content management tool.\\n\\nSupported players include the ![Cisco IEC 4600 Series](//assets.ctfassets.net/lx4pzcb22oh0/2xhJnsOYYPM1wLVdwRCDwd/b543f3f387593610482b3ed55954ceae/moderro.html) media players."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3OSBaVzDqfXH7voYn2O9rw","type":"Entry","createdAt":"2019-10-07T12:39:59.807Z","updatedAt":"2019-10-07T12:39:59.807Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Video_VIDEO OVERVIEW OF XPRESENTER LIVE AT INFOCOMM 2010"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aQmg5GuHsp2WftMTR3OvG","type":"Entry","createdAt":"2019-10-07T12:32:09.225Z","updatedAt":"2019-10-07T12:32:09.225Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_dynamic_visual_communications"},"description":{"en-US":"## Get your messages across with dynamic visual communications.\\nThe award-winning X2O digital signage software delivers the highest quality video and graphics output, while providing users with the easiest-to-use content management tools. Created from the ground up using the HTML5 standard, X2O makes it easier than ever to reach customers, employees and partners with visually compelling content on any screen."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"61Rgq2pIkT5cH6sTxmrASt","type":"Entry","createdAt":"2019-10-07T12:28:35.058Z","updatedAt":"2019-10-07T12:28:35.058Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Video_DSE AWARD ENTRY: DIGITAL SIGNAGE AT MOTOROLA INNOVATION CENTER"},"description":{"en-US":"https://youtu.be/Bs5zAICe_FY"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Jur8wjTsjDrNrVX6ZVyIy","type":"Entry","createdAt":"2019-10-07T12:21:58.704Z","updatedAt":"2019-10-07T12:21:58.704Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Video_DSE 2013: X2O MEDIA TESTS SOFTWARE THAT ALLOWS AUDIENCE TO USE MOBILE DEVICES TO INTERACT WITH A DISPLAY"},"description":{"en-US":"https://youtu.be/xl5IbhOR--Q"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4T1EqonxJVQY0KR2qrkdcy","type":"Entry","createdAt":"2019-10-07T11:27:33.295Z","updatedAt":"2019-10-07T11:28:15.576Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Get the right information"},"title":{"en-US":"Get the right information, to the right employee, on the right screen."},"description":{"en-US":"X2O offers a new, innovative way to communicate with employees: deliver targeted channels featuring videos, graphics, images and real-time data to employees on the device that’s most appropriate.\\n\\nWith X2O, any employee can create and share stunning channels that look as good as anything you see on TV, without having to be a video or a graphics expert.  By displaying information on a variety of devices, from desktops to tablets to display screens, users can quickly maximize internal marketing communications efforts without having to use multiple content management systems."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6j4MCttJN5jjh1k20kFukL","type":"Entry","createdAt":"2019-10-07T09:36:14.545Z","updatedAt":"2019-10-07T09:36:14.545Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Image Gallery"},"description":{"en-US":"Click on the images below for a larger view."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5FGuDq3oGrOuosaPwW6tht","type":"Entry","createdAt":"2019-10-07T09:18:03.752Z","updatedAt":"2019-10-07T09:18:03.752Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"CONSOL TV: BEYOND INDUSTRIAL SAFETY MESSAGES"},"description":{"en-US":"CONSOL Energy (NYSE: CNX), a Fortune 500 company headquartered in Pittsburgh, PA, has been producing coal in the United States since 1864. Today the company employs nearly 8,000 people in six States and has expanded its operations to include gas production and other services. CONSOL conducts research and development for innovative ways to improve mine safety and they decided to implement a digital signage network to reinforce safety messages.\\n\\n## The Challenge\\nInitially, the company envisioned implementing an in-house digital signage channel to reinforce safety messages, but working with systems integrator Community Networks, executives soon recognized the potential to do much more. The digital signage solution created by X2O Media and Community Networks uses the flagship Xpresenter(TM) platform to deliver CONSOL TV, a professional and polished corporate communications channel.\\n\\n## The Details\\nImplemented in several phases, the CONSOL TV system today consists of 255 digital signage screens situated in lunchrooms and other areas where employees congregate at the company’s facilities in Minnesota, Wyoming, Colorado, and West Virginia. Besides delivering compelling and memorable information on the life-and-death importance of safety precautions, the digital screens offer up everything from trivia games to a diverse array of company information presented with video and graphics such as company policies, benefits and health care information, job openings, and legislation relating to the environment and the industry.\\n\\nThe Xpresenter platform can also target specific geographical regions with local information such as weather forecasts or local news, in addition to enabling operators to send vital real-time messages or emergency alerts to any or all screens.\\n\\nX2O’s Creative Services team used CONSOL’s existing branding elements to create a unique look-and-feel for CONSOL TV, creating professional graphics for the internal channel that reflect CONSOL’s corporate identity and make the information displayed easy to read.\\n\\n## More than Safety\\nCONSOL’s executives are taking advantage of this new internal communication network to deliver corporate messages in a more personal and timely fashion. Employees appreciate ready access to the useful information that’s presented on the broadcast-quality screens in an entertaining way. CONSOL TV has exceeded expectations and has become an excellent communication vehicle appreciated by everyone at CONSOL.\\n\\n![X2O CustomerProfile ConsolEnergy](//assets.ctfassets.net/lx4pzcb22oh0/2PRV4CDv4mEYASODqHLpWh/91b3417344931a7b51664a073d98c7a7/X2O_CustomerProfile_ConsolEnergy.pdf)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1IyQukszzfV8HA7cyTeEY2","type":"Entry","createdAt":"2019-10-07T08:43:55.047Z","updatedAt":"2019-10-07T08:43:55.047Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Specialty Fertilizer Products (SFP)"},"description":{"en-US":"Specialty Fertilizer Products (SFP), a research and development company devoted to solving agriculture’s long-standing fertilizing challenges, installed the Xpresenter(TM) digital signage platform as a corporate branding tool in its newly constructed Kansas facility.\\n\\nHaving outgrown its previous facility, SFP began construction on a new 13,000-square-foot headquarters in Leawood, Kansas. As part of the construction, SFP wanted to include a digital signage system to be used as a tool to market its brand to customers and dealers visiting the new headquarters. Working with Professional Video Supply, Inc., a Kansas-based integrator of professional video and audio equipment, X2O deployed a company-wide signage network based on the Xpresenter(TM) platform.\\n\\nThe building-wide deployment features a number of flat-screen displays, including an impressive 108-inch Sharp LCD in the boardroom — the largest display in the world and the first display of this size installed in the Midwest. Xpresenter’s broadcast-quality Player delivers the pixel-perfect graphics and video SFP was looking for – in 1080p HD.\\n\\nVisitors to SFP’s headquarters are able to view information on the company and its products, as well as view real customer testimonials. This often triggers questions from customers who may not be aware of all the different types of products SFP offers. Additional content ranges from live video to still images. For example, the company can show clients a segment on SFP’s sponsorship of a particular race car, or highlight other upcoming company events. All of this content is scheduled and distributed by SFP staff utilizing Xpresenter tools to create and distribute marketing content to these displays in HD over Cat-6. The screens also feature live data feeds that update automatically.\\n\\n“Xpresenter provides us with a valuable marketing tool. Acting as a first-impression device, it allows us to greet visitors with information on our company and products, while distributing that same content throughout our facility,” said Jake Sanders, Vice President of Market Development at SFP. “With Xpresenter, our content can be anything from live feeds to video and image files. X2O developed all of our initial content, and since then it has been simple to use Template Maker to continue developing content ourselves.”![X2O CustomerProfile SFP Web](//assets.ctfassets.net/lx4pzcb22oh0/5MT18NGHH20LyQKvu8s2Qg/a8ae07c39fe9f094c4a11dbd45054569/X2O_CustomerProfile_SFP_Web.pdf)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1rju0LW8r7bUUgwkOt0OY1","type":"Entry","createdAt":"2019-10-04T12:12:58.838Z","updatedAt":"2019-10-04T12:12:58.838Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Press Release_STRATACACHE TO DEBUT"},"description":{"en-US":"# STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF’s Big Show 2019\\n\\nDAYTON, OH, US—January 9, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\nBooth highlights include:\\n__Shopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\nDaily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\nVirtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Guided shopping experiences,__ focusing on value-add narratives for retailers and marketers:\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAutomation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nCustomer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n\\nSee full details, including the three-day Transformation Talks schedule, at www.stratacache.com/NRF-2019.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6JxQi0uaHvMuiWPMukf4p6","type":"Entry","createdAt":"2019-10-04T11:54:15.370Z","updatedAt":"2019-10-04T11:54:15.370Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Award_X2O MEDIA WINS PRESTIGIOUS DIGI AWARD FOR INSTALLATION AT WEST VIRGINIA UNIVERSITY"},"description":{"en-US":"*WVU Digital Signage Network Leverages Social Media Features and QR Codes to Encourage Student Interactivity on Mobile Devices *\\n\\n__Montreal – Jan.19, 2012__ – X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, today announced that its digital signage deployment at West Virginia University (WVU) has earned a 2011 DIGI Award in the category of “Best Deployment, Integration of Digital Signage and Mobile/Cell Phone Technology.” Powered by X2O Media’s Xpresenter(TM) software platform, the vast, cross-campus digital signage network incorporates innovative social media features and technologies such as Twitter and QR codes to encourage student engagement and interaction with the displays using mobile devices.\\n\\nNow in their seventh year, the DIGI Awards represent the only industry award program that recognizes the outstanding integrators, content providers, and product manufacturers focusing on digital signage. The awards are selected and presented by Digital Signage Magazine and The Digital Signage Group.\\n\\n“When selecting this year’s DIGI Award winners, we honed in on the entries that really stood out in showing us not just technology packages, but how digital signage and DOOH best practices are playing out in the field, with real-world solutions and products,” said David Keene, Executive Editor of Digital Signage magazine and chair of the judges’ committee for the DIGI Awards. “X2O Media’s work at WVU demonstrates the importance of utilizing mobile devices and social media to increase the effectiveness of a digital signage network.”\\n\\nSpanning three campuses in Morgantown, W. Va., in addition to regional campuses in different parts of the state, WVU’s digital signage network is designed to provide nearly 29,000 students and 7,900 faculty and staff members with targeted and timely content regarding events, campus news, athletics, and much more. Integration of the X2O platform with technology from LocaModa allows students to use their smartphones and other mobile devices to text and interact with the digital signage in real time via applications such as Wiffiti, Foursquare, Polls, and Jumbli.\\n\\nThrough Wiffiti, they can send text messages and photos that are then rendered using the Xpresenter Players that drive the WVU Information Station screens. Students can check in at WVU’s Foursquare locations using their devices, and view the “mayor” of a location on its screens. Twitter feeds are displayed as tickers and in other formats on the displays. Furthermore, by scanning on-screen QR codes with their devices, students can respond to polls or be directed to a specific website.\\n\\n“The network at WVU demonstrates how mobile devices are a perfect extension of digital signage networks, creating new interactive channels and opening the door to communication with screens via social media. All of this adds up to an enhanced viewer experience and increased network effectiveness,” said X2O Media President and CEO David Wilkins. “We are proud to have our Xpresenter at the heart of the WVU network and honored to have our work recognized with such a prestigious award.”\\n\\nX2O Media’s Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter’s patented authoring module allows Microsoft® PowerPoint® users to produce compelling content that incorporates animations, video clips, and real-time data sources — all within the PowerPoint interface.\\n\\n## About X2O Media\\nX2O Media is a full-service provider of software, network management services, and content services for professional digital signage and corporate communication applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter(TM) provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5pb0LGglhUdm9csRUx7MZz","type":"Entry","createdAt":"2019-10-04T10:24:22.975Z","updatedAt":"2019-10-04T10:24:22.975Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Award_COMMERCIAL INTEGRATOR BEST AWARD"},"description":{"en-US":"X2O Media was recognized by Commercial Integrator with a Best Award for its Nitro Graphics platform. The judges noted how Nitro dramatically raises the bar in digital signage by providing integrators and network operators with a variety of powerful features including stunning graphics, the ability to integrate with almost any data source and provide 3D support."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"30QoLLI4jAaqV4Zl79LbOF","type":"Entry","createdAt":"2019-10-04T10:03:17.819Z","updatedAt":"2019-10-04T10:03:17.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Posts_Award_DIGI AWARD – BEST DEPLOYMENT AND INTEGRATION"},"description":{"en-US":"Recognized for both outstanding technology and best practices, X2O Media’s installation at West Virginia University was awarded a DIGI Award for best deployment and technology integration.\\n\\nBuilt upon X2O’s Xpresenter platform, WVU’s digital signage network provides nearly 29,000 students and 7,900 faculty and staff members with targeted and timely content regarding events, campus news, athletics, and much more. Exciting interactive features incorporated into the signage network allow users to participate in polls, check in at WVU’s Foursquare locations and use social media to share content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"19yCQRZcT0EmEG88ZqK4op","type":"Entry","createdAt":"2019-10-03T12:09:02.156Z","updatedAt":"2019-10-03T12:09:02.156Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Open Content_Bottom"},"title":{"en-US":"Video Systems"},"description":{"en-US":"The X2O Portal is now fully integrated with the __Polycom® RealPresenceMedia Manager.__ Users can access video assets stored in the RealPresence Media Manager directly from X2O’s content management tools, then schedule and deliver them to digital displays, greatly simplifying the content workflow.\\n\\nThe Polycom RealPresence Media Manager streamlines the processes, devices, and technology required to produce and distribute media effectively over existing IT infrastructures. The automated, end-to-end solution supports the complete content lifecycle of all video assets — from video capture and content management to viewer access and delivery across networks — regardless of source or format.\\n\\nWith the X2O Portal API, solution providers such as Polycom have the opportunity to register digital assets with the X2O Portal, greatly simplifying the work associated with digital asset management."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1njL83QBQzCy791oiAZa5d","type":"Entry","createdAt":"2019-10-03T12:08:22.603Z","updatedAt":"2019-10-03T12:08:22.603Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Open Content_Middle"},"title":{"en-US":"Digital Signage Players"},"description":{"en-US":"Third-party manufacturers of digital signage players can integrate with the powerful X2O Portal following certification by X2O.\\n\\nThat means users can have a network with a variety of media players, all managed from the browser-based X2O Portal content management tool.  Supported players include:\\n\\n- __Exceptional 3D glasses-free 3D player\\n- FrameJazz player\\n- OpenSplash player\\n- Cisco media players__\\n\\nNo other platform offers as many display screen options as X2O.  Stay tuned for more announcements on certified partners."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"72gRZobZfV5ohJRlk1P6qK","type":"Entry","createdAt":"2019-10-03T12:07:20.492Z","updatedAt":"2019-10-03T12:07:20.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Open Content_top"},"title":{"en-US":"In order to expand customer options and improve the content management workflow, X2O recently announced its OCMF initiative."},"description":{"en-US":"X2O has opened its content management portal, the X2O Portal, and enabled third-party systems to integrate on both the content management side and the player end.\\n\\nThis significant step not only provides customers with the ability to vary the type of display technology deployed, but greatly reduces overall network costs.  It also cuts ongoing operating costs by minimizing tedious, repetitive tasks."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3gV5zzKxbW2EOg8GbLaq2C","type":"Entry","createdAt":"2019-10-03T11:57:08.402Z","updatedAt":"2019-10-03T11:57:08.403Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_How to buy"},"title":{"en-US":"COMPANY » CONTACT US"},"subtitle":{"en-US":"Would you like to learn more?"},"description":{"en-US":"If you’re __ready to buy__, would like to __request a demo__, or would like to ask us about our __free 30-day trial__, contact our Sales Department by completing the form below."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"TteckignnCgpSIYNCczBR","type":"Entry","createdAt":"2019-10-02T14:57:04.419Z","updatedAt":"2019-10-02T14:57:04.419Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support"},"title":{"en-US":"Additional Support"},"subParagraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6jCoRctoJvN6ZCLYgL9yOb"}},{"sys":{"type":"Link","linkType":"Entry","id":"3E1kVAqe1dPPvD1ldQlY9Q"}},{"sys":{"type":"Link","linkType":"Entry","id":"7zypGNQ1ENRwnhf7CbWm5C"}},{"sys":{"type":"Link","linkType":"Entry","id":"1O0ZQduGNRGXstsy8Uog1O"}},{"sys":{"type":"Link","linkType":"Entry","id":"2M0h9POZemdlPmAi2e0rpH"}},{"sys":{"type":"Link","linkType":"Entry","id":"6BnS2VYzozlO5psfAcSai4"}},{"sys":{"type":"Link","linkType":"Entry","id":"3pM4jcgNcq5wG8ngCL82C"}},{"sys":{"type":"Link","linkType":"Entry","id":"5ch64bGtlt1BLONeRp3lU1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ch64bGtlt1BLONeRp3lU1","type":"Entry","createdAt":"2019-10-02T14:56:58.128Z","updatedAt":"2019-10-02T14:56:58.128Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_I’m stuck. Who can I contact for help?"},"title":{"en-US":"I’m stuck. Who can I contact for help?"},"description":{"en-US":"Complete the form below and we will be happy to help you!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3pM4jcgNcq5wG8ngCL82C","type":"Entry","createdAt":"2019-10-02T14:56:28.556Z","updatedAt":"2019-10-02T14:56:28.556Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_Can I turn off Notifications or Alerts?"},"title":{"en-US":"Can I turn off Notifications or Alerts?"},"description":{"en-US":"By design, users cannot disable the ability to receive alerts on their desktop, as alerts are usually critical pieces of information that should not be ignored by a user. However, depending on your personal status, and in combination with your personal interest settings (which target group you’ve selected to fall into), you may or may not receive a notification."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6BnS2VYzozlO5psfAcSai4","type":"Entry","createdAt":"2019-10-02T14:56:07.141Z","updatedAt":"2019-10-02T14:56:07.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_Why can’t I send Alerts?"},"title":{"en-US":"Why can’t I send Alerts?"},"description":{"en-US":"Users are assigned roles and permissions by the X2O Portal administrator. Alerts and Notifications can each be assigned a different permission level. 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In the top menu bar, click your profile photo/icon and choose __Edit Account__ to change your password."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1O0ZQduGNRGXstsy8Uog1O","type":"Entry","createdAt":"2019-10-02T14:55:15.315Z","updatedAt":"2019-10-02T14:55:15.315Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_I forgot my account password. How do I reset it?"},"title":{"en-US":"I forgot my account password. How do I reset it?"},"description":{"en-US":"To reset your password, visit https://join.x2omedia.com, and at the login screen, choose “Forgot your Password?”, and follow the instructions to recover your credentials."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7zypGNQ1ENRwnhf7CbWm5C","type":"Entry","createdAt":"2019-10-02T14:54:53.547Z","updatedAt":"2019-10-02T14:54:53.547Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_I forgot my Username. How can I recover it?"},"title":{"en-US":"I forgot my Username. How can I recover it?"},"description":{"en-US":"For security purposes, Usernames cannot be reset. Check your Inbox for an email with the Username of your account. If you still can’t find it, you’ll need to create a new one."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3E1kVAqe1dPPvD1ldQlY9Q","type":"Entry","createdAt":"2019-10-02T14:54:32.141Z","updatedAt":"2019-10-02T14:54:32.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_FAQs_Additional Support_What are the system requirements needed to run X2O Desktop?"},"title":{"en-US":"What are the system requirements needed to run X2O Desktop?"},"description":{"en-US":"X2O Desktop requires a minimum Windows 7, Service Pack 1, Windows 8, or Windows 10 be installed. The application can run on both 32 and 64-bit systems. 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As a “hands-on” learning facility, the Motorola Innovation Center was looking for an experience that was not only fully interactive and customized for each visitor, but truly conveyed Motorola’s vision of the future in an innovative and dazzling way.\\n\\nThe Motorola facility comprises 5 separate areas, each highlighting a technology offering from Motorola.  X2O was tapped to update the company showcase by adding more interactivity, updating the look and feel of the graphical elements and adding synchronization between and amongst the different areas in the Center.\\n\\nThe resulting experience is a visually appealing, fully synchronized, multi-screen experience in each of the 5 areas.  The Innovation Center provides visitors with a  dynamic, multi-sensory presentation that is completely tailored to their interests.  Each area has 5 synchronized display screens, and the 5 areas are themselves in turn synchronized.  When not active, the screens display a screen saver across multiple screens.  The X2O Xpresenter platform manages the various types of content on display which includes images, HD video and PowerPoint slides.\\n\\nIn addition, visitors can interact with the displays in each area at their own pace using an RFID interface – when “artifacts” equipped with RFID chips are placed on the RFID reader, it triggers a specific set of playlists to play on the digital displays.  The end result is a truly interactive and visually stunning experience that “wows” visitors and positions Motorola as a forward-looking, innovative technology leader."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"147o1gOvbqZZiNmfN7Fnia","type":"Entry","createdAt":"2019-10-01T09:12:13.437Z","updatedAt":"2019-10-01T09:12:13.437Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Fredericton"},"description":{"en-US":"## Facility Displays and Wayfinders\\n\\nFredericton is the capital of New Brunswick and home to Atlantic Canada’s newest meeting and convention facility, the Fredericton Convention Centre (FCC), which hosts hundreds of meetings on any given day.  When envisioning their touch-screen system, the FCC wanted a solution that would not only provide a “wow factor” for visitors, but also offer them a better experience in getting to meetings, taking advantage of the FCC’s many amenities and providing the latest event information.\\n\\nIn order to provide guests with timely information while keeping with Fredericton’s smart, innovative character, the FCC chose the X2O Xpresenter platform to power a state-of-the-art interactive digital signage network.  Each touch-screen enables guests to access information about scheduled events, facilities, and amenities via strategically located and vertically oriented 46-inch digital HD displays throughout the FCC.\\n\\nThe X2O platform drives an interactive wayfinder that offers not only an intuitive guide to events at the FCC, but also valuable traveler information through a real-time text ticker for news feeds, RSS feeds, or personalized messaging; a local area and attractions guide; and up-to-date weather and airlines data. A key feature for the FCC was the interactive wayfinder maps with start and end points and animated directional arrows that indicate each path.   Because Fredericton is a fully bilingual city, the system offers all of this information in a choice of French or English.\\n\\nXpresenter is also integrated with the FCC’s Event Management System  (EMS) to ensure that accurate event data is promptly displayed on the touch-screen, and that expired events are automatically taken off the screens,  without additional effort by FCC staff.  Finally, the X2O solution also enables the FCC to stream live video to the entire digital signage network.\\n\\nThe resulting network of touch screens throughout the FCC keeps guests informed while contributing to the modern,  tech-savvy character of the city of Fredericton."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"502LKTczuUDPQYLvlWgMWm","type":"Entry","createdAt":"2019-10-01T08:53:41.969Z","updatedAt":"2019-10-01T08:53:41.969Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_The Star Gallery"},"description":{"en-US":"## Featuring more than 100 digital screens\\nCompleted in November 2012, The Star PAC features a collection of performance and event spaces, including The Star Theatre, a 5,000-seat auditorium designed by Artec Consultants Inc; The Star Gallery, a 770-sqm multipurpose hall; The Star Terrace, a 300-seat outdoor amphitheatre; The Star Loft, a rooftop reception area; and supporting ancillary studios. The complex has become both a major cultural landmark for Southeast Asia and a revolutionary concept of how arts and commercial establishments are built into Singapore’s city center.\\n\\n“With a new structure as revolutionary as The Star, we needed a digital signage system equal to the task of delivering diverse content and live streaming to multiple screens, all while seamlessly integrating into our existing network,” said Jack Ho, Chief Operating Officer at The Star PAC. “The X2O Media platform’s flexibility, broadcast-quality graphics, real-time communication, and central management tools made it the obvious choice for our requirements. We are also able to repurpose content easily to fulfill a series of other functions, such as wayfinding signs and the promotion of upcoming events, making the installation a complete, multipurpose solution that satisfies the diverse needs of our center.”\\n\\nWhen an event is taking place, the digital screens across the complex display broadcast-quality live streaming. In addition, freestanding totem displays add crawls, ticket information, and video previews of upcoming events in the auditorium and other spaces within the complex. This information draws visitors to the facility and makes them feel welcome while keeping them informed of future events, which drives ticket sales. Furthermore, the facility-wide digital signage system offers wayfinding navigation for guests and dynamic meeting room information. The solution also delivers content to The Star Terrace, an outdoor amphitheatre where patrons can catch live performances directly from the large LED screen.\\n\\nThe unique deployment takes advantage of X2O’s powerful content management tools, allowing the end user to operate the entire system both locally and remotely via VPN, as well as enabling different users such as graphic designers or event planners to manage their relevant content. The X2O platform also seamlessly integrates into the complex’s state-of-the-art audio/video and broadcast management system, delivering versatility and elegance within a world-class performance setting.\\n\\nThe X2O Media signage platform enables users to communicate more effectively using stunning TV-like channels across multiple devices. Built using the HTML5 standard, the software allows users to create rich media channels quickly and easily — featuring HD video, 3D animations, charts and graphs, and links to live data sources — and publish those channels across desktop PCs, smartphones, tablets, and digital signage displays."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3iJ9oZzB1HLRBPEejQKDTN","type":"Entry","createdAt":"2019-10-01T08:49:40.429Z","updatedAt":"2019-10-01T08:49:40.429Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Lockheed Martin"},"description":{"en-US":"Lockheed Martin is a global aerospace and defense company. Its Aeronautics division was looking for a company-wide communications platform to provide news and information to its non-wired workforce. To accomplish this, they launched Velocity News Network (VNN), a branded internal digital signage network, at facilities in Fort Worth, Texas; Marietta, Ga.; and Palmdale, Calif. Displayed on 46-inch LCDs, VNN brings staff in common areas, cafeterias, and break rooms a rotation of “stories” — pieces ranging from eight seconds to two minutes and featuring video and/or motion graphics — that relay internal messaging such as human resources updates, features about company programs and projects, and important company announcements.\\n\\n“VNN has become an invaluable communication tool to keep our widely dispersed workforce engaged and up-to-date with the latest company information,” said James Lavine, Manager, Multimedia at Lockheed Martin Aeronautics. “A lot of work went into the creation of the network by a dedicated team of Lockheed Martin professionals, and it’s exciting to see their efforts recognized with such a prestigious award.”\\n\\nTargeting employees without company email or access to the Internet, Lockheed Martin’s VNN was installed across multiple corporate campuses within the U.S. to provide broadcast-quality news stories in order to keep all staff members updated on company information and policies. Using the X2O platform’s easy-to-use tools, VNN content producers can efficiently build visually appealing stories without compromising onscreen production standards, and deliver them in the highest quality to more than 140 displays throughout the network.\\n\\nInitial challenges in creating content for VNN included identifying the type and length of content that would engage non-wired workers during short breaks between shifts, determining the regular traffic patterns and dwell times and spaces of this audience, and understanding how to balance internal and external content in a way that would attract and maintain employees’ interest. In creating content, the communications division was limited by several factors. The 10-minute breaks taken by workers make it impossible to present information in any long-form piece. Because content is consumed during workers’ free time, it is important that it engage by informing and entertaining viewers. In addition, the production values of the content needed to be high in order to convey information with authority. Finally, use of a “news network” model made it important to maintain broadcast-quality production values and image quality, even without the producer/director chair typical of true news networks.\\n\\nBy the end of 2011, Lockheed Martin Aeronautics installed a total of 127 screens on its digital signage network. Through implementation of this network, the company has been able to move farther into the digital age of communications, establishing a more effective and contemporary means of informing and educating its non-wired employees in a timely manner. Departments across the company have sought out the opportunity to run content on the network, recognizing its success in engaging a wide range of employees — and a subset that can be difficult to reach — more effectively than other modes of communication.\\n\\nIn 2015, the Velocity News Network was honored with a __Bronze DSE Apex Content Award__ in the __Business, Industry & Government__ category.\\n\\nThe annual DSE Apex Content Awards recognize originality in content applications tailored specifically for the many and varied global DOOH audiences. This year’s 28 Apex Content Award finalists were selected from a field of 60 entrants from six countries vying in 11 major digital signage categories. Nominations were individually assessed and juried on the basis of originality in content applications developed specifically for digital signage by three independent panels, each with three industry professionals.\\n\\nLockheed Martin’s VNN was also recently recognized with a __2015 DIGI Award__ for __Best Content, Corporate Communications.__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5AmTZbBiO4sJaQZlrFtsNh","type":"Entry","createdAt":"2019-09-30T17:27:52.811Z","updatedAt":"2019-09-30T17:27:52.811Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"NG Retail Pre-Show Description"},"title":{"en-US":" Meet with Scala at the NG Retail Summit 2019!"},"description":{"en-US":"Members of the Scala’s sales team will be holding meetings and conversations during NG Retail Summit 2019 about how marketing technology helps retailers deliver an immersive shopper experience, provides actionable insights on shopper behaviors and inspires repeat visits. \\n\\nTaking place from 7 – 9 October 2019 at the wonderful Powerscourt Hotel Resort and Spa in Wicklow, Ireland, the European edition of our NG Retail Summit will bring together Directors, VPs and Chiefs of retail, technology, marketing and operations from across the continent to share experiences, discuss current challenges – and find pragmatic solutions to help deliver meaningful results.\\n\\nThe summit will look at a number of key themes, including: personalisation, AI, data & analytics, the new consumer, retail employees and what happened to omnichannel?\\n\\nFrom case studies that lift the lid on operations inside best-in-class organisations, to workshops, panels and oxford style debates that focus on real challenges and future innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4o47wjdlYBOXyvXnjpipvS","type":"Entry","createdAt":"2019-09-30T17:22:20.135Z","updatedAt":"2019-09-30T17:22:20.135Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"Future Branches Post Show Description"},"title":{"en-US":"Thank you for meeting with Scala at Future Branches Amsterdam 2019"},"description":{"en-US":"We hope you enjoyed listening to Angela Vanderburg\'s insight on how to leverage digital innovations to build a connected banking CX and empower your customers to complete their objectives with greater autonomy. \\n\\nTo learn more about how Scala and the STRATACACHE family impacts the retail banking industry with their marketing technology, fill out the contact form below!\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5c53u0keYy3lm4fIGJy3J1","type":"Entry","createdAt":"2019-09-30T13:55:56.602Z","updatedAt":"2019-09-30T13:55:56.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Cisco countdown clock"},"description":{"en-US":"## Setting the stage for the 2015 Pan Am Games\\nThe Cisco Toronto 2015 Countdown Clock, a 5.5-metre tall landmark in the southeast corner of Nathan Phillips Square, is counting down the seconds to the opening of the 2015 Pan Am Games. Using Cisco IEC 4600 Series hardware, X2O’s software is driving data visualizations, applications, and content appearing on the screens, enabling the next generation of interactive and online experiences called The Internet of Things (where literally everything is internet-enabled).\\n\\nA touch-screen enabled kiosk teaches people about the unique sporting events at the Pan Am Games, how to become volunteers, and will eventually include two-way video conferencing capabilities, adding to the possibility of one day engaging directly with athletes. With an embedded camera at the top, fans, and Torontonians at large can snap selfies in front of the large display and share them via email.\\n\\nThe Clock and interactive kiosk serve as a social portal with interactive and evolving technology that seeks to excite and educate the public by conveying in-depth information about a major sporting event being held in Toronto in 2015, via dynamic photos, graphics, and video clips. A fully networked experience, the deployment is designed to build a stronger community around the event, both locally and across the Web by bringing fans and technology closer together through innovations that allow users to share content such as photos via social media — directly from the clock’s location. Not only does the clock provide users with valuable information regarding the event’s 51 different sports, logistical information such as how to buy tickets, torch relay details, and material on the 41 participating countries and territories, but also, through a series of video clips, gives insight into the creation of the installation itself. In addition, users can interact with screens to find out how to get involved with the event’s volunteering program, obtain information on host venues across the GTA, and learn more about its arts and culture component."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6tPPBvjiWmiINbbYlUxc0I","type":"Entry","createdAt":"2019-09-30T13:22:05.199Z","updatedAt":"2019-09-30T13:22:05.199Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Metrolinx"},"description":{"en-US":"## Timely Travel, News, Weather, and Targeted Messaging\\nX2O’s award-winning visual communications platform is driving a network of displays providing important information to thousands of travellers on UP Express, Metrolinx’s new express rail train that now connects Canada’s busiest transportation hubs — Toronto’s Union Station and Toronto Pearson International Airport in just 25 minutes, departing every 15 minutes. The display network is an essential component of the new Union Pearson Express train service that just opened on June 6, 2015 in time for the Pan Am and Parapan Am games.\\n\\nThe X2O platform powers approximately 80 display screens across all four stations along the Union Pearson Express route. The networked screens display multiple real-time data sources to inform travellers when the next train will arrive and which track will be used, supply up-to-date flight information, and provide the latest news and weather.\\n\\nThe integration of X2O technology with the Union Pearson Express messaging system enables authorities to target messages to specific screens and even to specific zones of a screen. Union Pearson Express personnel are also able to take over an entire screen for priority messaging as required. Because the X2O platform is designed to work with any kind of screen type, Union Pearson Express will be able to add future displays with confidence in the systems’ interoperability. In addition, the open nature of the X2O platform allows seamless integration with Cisco Interactive Experience Client (IEC) 4600 Series media players, part of the Cisco Interactive Experience Platform, to drive engaging content throughout the installation in real time.\\n\\nThe X2O platform dramatically streamlines content management workflows by simplifying the creation and management of media-rich channels for visual communication networks. Operated via a highly intuitive graphical user interface, the HTML5-enabled software makes it easy to create, schedule, and play out dynamic content to any screen, including digital displays, videowalls, tablets, and smartphones. The platform also simplifies linking to internal and external data sources, facilitating the incorporation of data-driven graphics connected to corporate databases such as SAP®, Excel® spreadsheets, or RSS feeds. Users simply drag and drop content to create channels quickly from HD video, still images, 3D animations, PowerPoint® slides, and more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"63SnWPqcWH1txLxwHJPsDy","type":"Entry","createdAt":"2019-09-30T13:17:49.678Z","updatedAt":"2019-09-30T13:17:49.678Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Park Nicollet Health Services Clinic"},"description":{"en-US":"Patient Care Goes Digital\\nPark Nicollet Health Services is a non-profit, integrated healthcare system with 27 clinics located in metropolitan and suburban Minneapolis/St. Paul, Minnesota. Its latest clinic and urgent care center in Champlin Park was recently opened with an invitation to the public to tour the new facility and get hands-on with its most innovative feature: a digital signage network designed to change the way the clinic delivers care.\\n\\nThe Digital Patient Experience\\n\\nThe Champlin clinic’s digital signage network consists of 14 digital display screens and interactive touch screen displays. Upon entering the clinic, digital screens greet visitors with bios on clinic staff and photos, as well as other content from Park Nicollet Health Services’ Facebook page and website. While waiting in the lobby, users can read through fun medical facts, view a three-day weather forecast, and catch up on the latest national and local news.\\n\\nIn the patient rooms, an interactive touch screen offering a variety of health videos and informational PDFs is available to patients to receive more information on their specific condition. Staff bios, Facebook content, news tickers, and real-time weather conditions are also available. To make the stay for children more enjoyable, another link to a “Kid’s Zone” offers access to a number of entertaining children’s videos.\\n\\nIf a patient needs to travel to a different Park Nicollet clinic, the screens include a Google map function to provide directions. To take directions with them, a QR code on the screen can be conveniently scanned by patients with their mobile devices.\\n\\nHow does it work?\\n\\nSystem integrator Parallel Technologies turned to the Cisco® Interactive Experience Client (IEC) 4600 Series of enterprisegrade configurable and manageable digital media players, selecting the dual-core IEC 4632 for the installation. The Cisco IEC 4632 is manageable, convenient, secure, and easy to deploy, upgrade, and use. It supports touch screen compatibility, integrates easily with peripherals, has a fanless design, providing for reliable and quiet operation and is Wi-Fi, Ethernet, and Bluetooth enabled.\\n\\nWhen it came to selecting a content management software for the system, Parallel was looking for a a solution that would provide seamless interoperability with the Cisco IEC 4600 Series media player, along with a simple, intuitive content management front-end software, that could display content from social media sites like Facebook. To meet those needs, the HTML5-based X2O platform was selected.\\n\\nThe X2O platform makes it easier than ever to create rich media content for any display. Built using the HTML5 standard, its drag-and-drop tools let users quickly create and manage rich media channels featuring HD video, still images, 3D animations, and data-driven graphics linked to any data source. The X2O platform allows users to harness the power of social media by displaying user-generated content from popular sites like Twitter™, YouTube™, and Facebook. With the X2O Platform, it’s simple to publish content to a variety of devices — including desktop PCs, tablets, mobile phones, and digital signage displays. The open design of the X2O platform makes integration with third-party media players such as the Cisco IEC 4632 painless.\\n\\nBy using the latest digital signage technology, the Champlin clinic provides an interactive way to educate and inform patients, while offering a welcome distraction during their stay.\\n\\n![Patient Care Goes Digital: Park Nicollet Health Services](//assets.ctfassets.net/lx4pzcb22oh0/EjlnGibOQ5Mw4QdzlJ5t2/2bd79baedfc30f5ec5c5c9fbf032a0a2/X2O_CustomerProfile_ParkNicollet_2013.pdf)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7qNVEwwQYKFSkKjT3nvncZ","type":"Entry","createdAt":"2019-09-30T12:59:28.801Z","updatedAt":"2019-09-30T12:59:28.801Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_IAC"},"description":{"en-US":"IAC, a leading media and Internet company, built a 10-foot by 20-foot video wall in its New York headquarters’ reception area. Designed to wow visitors and communicate dynamically with staff, the X2O-powered installation allows the company to use visual media to easily engage passersby. This can include anything from promoting onsite events, posting reminders for benefit enrollments, or sharing real-time status updates for public transportation or top stories from the news.\\n\\nThe video wall uses a channel-based approach that allows departments, such as Human Resources or Corporate Communications, to manage and post their own content directly to the wall. The content can be easily switched out for product launches, fashion shows, television/movie shoots, and company town hall meetings. By allowing live or programmed content updates to be made in-house, the installation’s visual communication software becomes the perfect counterpart to the massive video wall’s energy-saving hardware — meaning large, eye-catching content can also be efficient, easy to use, and simple to create."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"SeFtaSKFr615yWDf2V1CF","type":"Entry","createdAt":"2019-09-30T12:56:28.743Z","updatedAt":"2019-09-30T12:56:28.743Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Express Lab"},"description":{"en-US":"The Express Scripts Lab, located in St. Louis, Missouri, serves a dual purpose: It’s the hub of the pharmaceutical benefit manager’s unique approach to research and development, as well as a destination for interactive client visits and workshops. Presentation and collaborations areas have been redesigned throughout this facility, with access to the some of the latest AV technology including projection, data-rich analytic displays, and vast video walls. Created with maximum flexibility in mind, users can host any kind of communication, from engaging and productive collaborative conferences, to private discussions, and even large informal work sessions.\\n\\nDeveloped by Clickspring Design with audiovisual collaborative initiatives engineered and integrated by McCann Systems, the experiential space is designed to increase collaboration and engagement, accelerate innovation, and enhance patient care. A key component of achieving this goal is the X2O visual communications platform, which is at the heart of the new workspace and experience center.\\n\\nThe facility features four separate interactive areas and six conferencing spaces. The spaces consist of a 2×2 video wall made up of touch-enabled 46-inch displays as well as a video conferencing system and a 1×2 video wall using 46-inch LCD’s displaying interactive X2O channels. The X2O platform enables a wide variety of content sources to be aggregated and play out seamlessly on these displays, including social media, healthcare reform stats, data from Microsoft Excel, and PowerPoint. This content is easily and quickly updated on a weekly basis through the X2O cloud-based portal.\\n\\nIn the Advanced Research & Analytics Department, a large recessed 4×4 video wall greets guests and employees, playing customized channels of healthcare news, geomaps, and customer satisfaction-related statistical information — all driven by X2O. The X2O platform makes it possible to consolidate many different sources of information and present it within a unified, branded channel. The X2O platform also enables the company to centrally manage what content appears on each video wall. This gives the content manager the ability to easily customize what’s on the screen depending on what groups of visitors may be present at any given time.\\n\\nThe Express Scripts Lab is not only an elegant and sophisticated display of architecture and technology, it is an efficient and engaging workplace of the future as well as a facility where, with with a sophisticated presentation and visual communications platform, visitors have a fully immersive learning and testing opportunity. They can see, hear, and interact with content built to discover more about behavioral science."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"428bmfAUQtpEtOK1vrAMqy","type":"Entry","createdAt":"2019-09-30T12:34:34.508Z","updatedAt":"2019-09-30T12:34:34.508Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"paragraphs"}}},"fields":{"name":{"en-US":"X2O_Case Studies_Park Nicollet Health Services"},"description":{"en-US":"Park Nicollet Health Services is a non-profit, integrated healthcare system with 25 clinics located in metropolitan and suburban Minneapolis/St. Paul, Minnesota. The health care provider recently installed a visual communications network powered by the X2O platform at several of its locations, greatly improving the patient and staff experience. Park Nicollet wanted to bring that same level of information and engagement it had on its digital signage screens to the kiosk already installed on the 8th floor, 8W Medical Surgical Unit, of its Methodist Hospital location, which was undergoing renovations. Renowned for its high-quality patient care, medical expertise, and disease management, the hospital wanted the kiosk to echo that leadership and service with an improved interactive layout and dynamic content features for a more personalized experience that encouraged visitors to use the kiosk and offered them a new level of information services while at the hospital.\\n\\n__The User Experience__\\nPositioned to welcome patients and visitors, the Methodist Hospital’s 8th floor kiosk needed a robust home page portal with highly visual navigation that would not only invite further content exploration, but also allow users to quickly and easily jump to the content they needed. In an effort to improve communications, each channel or category within the home menu of the kiosk features a variety of media-rich content, including:\\n•    A searchable database of staff members, which allows visitors to find out more information on each member of their care team\\n•    Parking and hospital wayfinding maps\\n•    Construction updates\\n•    Dining options, including the current specials and hours\\n•    Pharmacy, gift, and health shop channels with hours and other store information including special events taking place and current promotions\\n•    Spiritual care where visitors can find out chaplain hours along with an inspiring thought of the week\\n•    Care channel, which provides a variety of relaxing videos for visitors to choose from as well as more information on the hospital’s healing services offerings\\n•    Unit info for the floor.\\n\\n__System Design__\\nPreviously integrated by Parallel Technologies, the 8th floor kiosk hardware consists of a 46-inch interactive touchscreen display and dual-core Cisco® Interactive Experience Client IEC media player. The HTML5-based X2O platform manages each of the content channels and publishes it to the Cisco IEC media player, which beckons visitors with an eye-catching visual portal where they can easily see and select a variety of fresh, inviting content.\\n\\nUsing the X2O platform’s intuitive user interface, hospital staff can drag-and-drop objects to create and manage numerous channels with ease and distribute them across the facility’s network of displays, as well as to the interactive kiosk, dramatically streamlining the hospital’s content management workflow. The X2O platform also gives the hospital the ability to easily incorporate data-driven graphics connected to corporate databases such as SAP®, Excel® spreadsheets, or RSS feeds by linking to internal and external data sources. 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This is to determine our obligations as well as the recipient\'s obligations (including recipients in other countries), and to make sure such obligations are met.\\nWe reserve the right to fully cooperate with any law enforcement authorities or court order requiring or requesting that we disclose the identity or other usage details of any user of our services or products.\\n\\n## How long do we store your information?\\nWe will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected. 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Personal information that we store is subject to security and access controls, including username and password authentication and data encryption where appropriate.\\n\\n## What are your rights?\\n__Request access to your personal data. __This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.\\n__Request correction of your personal data that we hold. __This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.\\n__Request erasure of your personal data. __This enables you to ask us to delete or remove personal data where there is no justified reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons. If this is the case, you will be notified, if applicable, at the time of your request.\\n__Object to processing __of your personal data, where Scala feels there is a legitimate business use case for the data processing, however you feel it has an impact on your fundamental rights and freedoms.\\n__Request restriction of processing of your personal data.__ This enables you to ask us to suspend the processing of your personal data.\\n__Request the transfer of your personal data to you or to a third party.__ We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.\\n__Lodge a complaint__ with your local data protection regulator. Please note, Scala has a vested interest in data privacy compliance and will openly address any concerns or needs. 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They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Scala website are essential, and the site won\'t work as expected without them.\\n\\nWe also use some non-essential cookies to anonymously track visitors and help to enhance users\' experience of the site. If you\'re not happy with this, we won\'t set these cookies but some nice features of the site may be unavailable.\\n\\nWhen you visit the Scala website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings.\\n\\nYou can adjust all of your cookie settings by navigating the tabs on the left hand side.","nl":"Deze site gebruikt een aantal onopvallende cookies om informatie op uw computer op te slaan.\\n\\nCookies zijn kleine tekstbestanden die op uw computer worden geplaatst door websites die u bezoekt. 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"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6FWIQloViwmW8880gUsaGQ","type":"Entry","createdAt":"2018-11-27T12:54:01.121Z","updatedAt":"2018-11-27T12:54:01.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"benefits"}}},"fields":{"benefit":{"en-US":"Data gathered from the sensors and display touchpoints provide value information about audience engagement, helping better serve the audience. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1OOwj7wdGIU6OeWCU8CMCo","type":"Entry","createdAt":"2018-11-27T12:53:46.393Z","updatedAt":"2018-11-27T12:53:46.393Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"benefits"}}},"fields":{"benefit":{"en-US":"Screen content can be monetized through third-party brand partnerships, increasing the return on the digital investment."}}}]},"quotes":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3wiVjEDEpoLKIP0oz0T8GH","type":"Entry","createdAt":"2022-09-20T14:44:35.296Z","updatedAt":"2022-09-20T14:44:35.296Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Being an almost exclusively online company, it was essential that the store reflected that digital world, the interactive screens connect these two worlds, with real-time posting via social media platforms displayed immediately on them.”"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PSKgUznclnnaJEdMwur7a"}}},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"pazf5ozvRErF7QZSevrio"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"10EOjoFeWE6dpnL7gLHBmB","type":"Entry","createdAt":"2022-08-25T12:26:04.285Z","updatedAt":"2022-08-25T12:26:04.285Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Without Scala we would not have been able to create such a unique and inspiring space. The Scala team were able to combine our ideas with their solutions to create a unique space that is a first for a corporate environment and one that will serve the boohoo brand for many years to come.”"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PSKgUznclnnaJEdMwur7a"}}},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"pazf5ozvRErF7QZSevrio"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5FCh2x93HEefmq03bPe99B","type":"Entry","createdAt":"2022-07-27T11:28:18.159Z","updatedAt":"2022-07-27T11:28:18.159Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"\\"This was a really fun challenge and a very cool project that allowed us to develop some very interesting bespoke installations. I am especially proud of the transfer map exhibit that allows a visitor to pick a player by rotating a dial which then leads to a charted map to show where this player has spent their career but the Scala influence across the whole of the museum is a real hat trick of innovation, technology and passion.\\""},"quotee":{"en-US":"Harry Horn, GM EMEA and VP Marketing Global at Scala"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5EZ7IMsNpwzagclYJBgyD2","type":"Entry","createdAt":"2022-07-27T11:27:50.960Z","updatedAt":"2022-07-27T11:27:50.960Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"\\"This is a very happy day, it\'s as important as the promotion day for us, because we know for sure that everything will be preserved forever and shared with the community. Fortuna Museum wanted to create an experience where young and old get a good picture of the history of Fortuna. This had to be done in a modern, interactive way and Scala has succeeded in creating this together with Koen Savelkoul\\""},"quotee":{"en-US":"Isitan Gün, owner Fortuna Sittard"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6s6lgspPYEcGvnGnWqycNw","type":"Entry","createdAt":"2022-06-20T18:11:55.465Z","updatedAt":"2022-06-22T14:52:32.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Powering 750,000+ digital menu boards with global local support, services and 30+ years of innovation"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"VfmlT8126J3RrQZVClAO5","type":"Entry","createdAt":"2022-05-17T12:46:21.899Z","updatedAt":"2022-05-17T12:46:21.899Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Scala is a partner that brings more than just a platform to our innovative displays as they permit us to challenge the boundaries and build digital solutions that tailor success for our clients. We have been able to render digital communication not only effective but also accessible to all, including segments of the society that are challenged by special needs, ensuring 100% digital inclusivity.\\""},"quotee":{"en-US":"Mahmoud El Mahalawy, CEO of SBS, Scala Partner"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5yzHLrVRvoXm5iP4vH62fz","type":"Entry","createdAt":"2022-03-04T09:15:33.154Z","updatedAt":"2022-03-06T13:26:20.857Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"By partnering with STRATACACHE, NCR is accelerating digital signage innovation and delivering solutions that create a competitive advantage to our customers"},"quotee":{"en-US":"Dirk Izzo, President and General Manager, NCR Hospitality"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Z6UiKBkkMsyKauG86CWi6","type":"Entry","createdAt":"2019-04-29T15:02:24.651Z","updatedAt":"2022-02-15T16:01:02.339Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Scala has given us the capability to deliver very dynamic content into the store environment. Scala and Pixel have been a great combination and have done a fantastic job in bringing the digital media to life in-store. It’s been a very challenging project to deliver it. I think we have pushed the boundaries and we would not have been able to do that without Scala and Pixel’s cooperation.”"},"quotee":{"en-US":"Carl Nield, Head of Brand Marketing, Argos"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55H8SPEc8oeW2IcUQ8MUOg"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"wb3ZU8keje6EougKgsU2O","type":"Entry","createdAt":"2019-04-29T15:02:11.098Z","updatedAt":"2022-02-15T16:00:40.513Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“The way the Scala digital signage solution queries such a complex product and stock information environment in an automated manner is still relatively unusual in the world of digital signage. The first seven stores are a first step and we’re really pleased to be involved with such an exciting project with this forward-thinking retailer. “\\n"},"quotee":{"en-US":"Nikk Smith, Pixel Inspiration "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55H8SPEc8oeW2IcUQ8MUOg"}}},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"pazf5ozvRErF7QZSevrio"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"43vCaDeDbOg2DKv1GuGI72","type":"Entry","createdAt":"2021-12-08T15:48:03.868Z","updatedAt":"2021-12-08T16:11:41.039Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala is an ideal partner for a project such as this; they are flexible and pragmatic in their approach with the in-house expertise that can elevate a project from good to truly great. With Scala we were able to create something special and maintain the high quality that our client expects.\\n"},"quotee":{"en-US":" Nikk Smith, Pixel Inspiration  "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ynOQhB752HCFYe84UBj5z","type":"Entry","createdAt":"2021-11-09T17:36:32.575Z","updatedAt":"2021-11-17T17:01:18.033Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The first time I showed Curt how to upload content to Content Managerm I showed him, and he turned to me and askedm \'Is that it? Is it really that easy?\' I said, \'Yea, that\'s it.\'"},"quotee":{"en-US":"Colton Howard, Technical Producer, Department of Video Services, WSU"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1cKIRN9jLsT1NQrv0vJ9ZE","type":"Entry","createdAt":"2021-11-09T17:34:46.856Z","updatedAt":"2021-11-17T17:01:00.303Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"It\'s a quality product, and worth it."},"quotee":{"en-US":"Colton Howard, Technical Producer, Department  of Video Services, WSU"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"174Ctz5iWCkUjrsWBp3fS8","type":"Entry","createdAt":"2021-11-09T17:31:44.059Z","updatedAt":"2021-11-09T17:31:44.059Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We’ve received great feedback from them (Marcus Welcome Center). Students see their names up on the display, and they use those touchscreens heavily. It’s hard to quantify that impact, but we know our work matters."},"quotee":{"en-US":"Greg Matthias, Manager of Video Services, WSU"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Ipx2bm532kMUgAcmAQ4yQ","type":"Entry","createdAt":"2019-05-28T12:07:33.415Z","updatedAt":"2021-10-29T03:07:17.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The big benefit is being able to broadcast live content to non office-based staff and to provide them simple, effective video-based communications from various different sources within Heineken. The integration with the Polycom system means Heineken can broadcast a live event or presentation as it happens, live across the network, at the touch of a button.","ja":"大きなメリットは、オフィスを拠点としないスタッフにライブコンテンツをブロードキャストし、ハイネケン内のさまざまなソースからのシンプルで効果的なビデオベースのコミュニケーションを提供できることです。 Polycomシステムとの統合により、ハイネケンはボタン一つで、ライブイベントやプレゼンテーションをネットワーク全体におけるライブブロードキャストができます。"},"quotee":{"en-US":"Nikk Smith, Managing Director","ja":"ニック　スミス（Nikk Smith）, マネージングディレクター"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1wDmUbM5PiyeSWyAwKomSM"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"pB6tyLFTkyyqQsMog48cm","type":"Entry","createdAt":"2018-11-22T16:11:43.710Z","updatedAt":"2021-10-29T03:05:44.771Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The experience fitting room has proven to be extremely popular. Customers tell us they find it very comfy in this environment. And it’s also worth noting that the fitting room is not only nice to have, but it clearly increases sales too!","ja":"体験試着室は快適だとお客様からご好評頂いています。また、試着室は明らかに売り上げの向上に貢献しています。"},"quotee":{"en-US":"Britta Hall, Global Retail Experience Manager","ja":"ブリッタ　ホール（Britta Hall）, グローバルリテールエクスペリエンスマネージャー"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4hM4YjIriwOCOKYQCiE64w"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6AwECsZchU6okKIOQaMYaS","type":"Entry","createdAt":"2018-11-22T16:11:17.825Z","updatedAt":"2021-10-29T03:04:56.405Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We are proud that Scala is a part of the very successful Hunkemöller store concept. By combining digital signage with interactivity, sound, lighting and scent DOBIT created an unbelievable and personalized customer journey. This resulted in a perfect combination of useful and powerful technology and a very impressive shop experience.","ja":"Scalaは、大きな成功を収めたHunkemöllerストアコンセプトに貢献できた事を誇りに思います。デジタルサイネージを双方向性、音響、照明、香りと組み合わせることで、DOBITはパーソナライズされた顧客体験を生み出しました。これにより、利便性の強化を実現し、印象的な店舗体験の最適な組み合わせが実現しました。"},"quotee":{"en-US":"Harry Horn, General Manager EMEA & VP Marketing Global at Scala","ja":"ハリー　ホーン（Harry Horn）, Scala EMEAゼネラルマネージャー兼マーケティンググローバルVP"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3GM6eVOHh6oOa2cA6IGwwy","type":"Entry","createdAt":"2018-11-22T15:50:09.521Z","updatedAt":"2021-10-29T03:02:19.661Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Most of the software companies talked about all the bells and whistles of their solution. But ninety-five percent of the solution should be about getting the right information and the right content to the right displays at the right time.","ja":"ほとんどのソフトウェア企業は、ソリューションの全ての詳細機能についてのみ言及します。しかし、ソリューションがなすべきことの95％は、適切な情報と適切なコンテンツを適切なタイミングで適切なディスプレイに表示することです。"},"quotee":{"en-US":"Nick DeCarlo, Director, Restaurant Solutions","ja":"ニック　デカルロ（Nick DeCarlo）, ディレクター"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5mgneyOTHaYwY0WOYWIkeu"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Td4LjPHsQeQAK6IYekiI","type":"Entry","createdAt":"2019-04-29T14:56:59.860Z","updatedAt":"2021-10-29T02:58:56.303Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala provided just what we needed, allowing all stores to micromanage their own content while we handle all global media. Making such a powerful system so easy to use is key to our business.","ja":"Scalaは必要なものだけを提供し、全てのグローバルメディアを処理しながら、全ての店舗が独自のコンテンツを細かく管理できるようにしました。 このような強力なシステムを非常に使いやすくすることが、私たちのビジネスの鍵です。"},"quotee":{"en-US":"Alberto Moura, art & design director","ja":"アルベルト　モウラ（Alberto Moura）, art & designディレクター"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"66VADJYUc86mO2cEiUSMQA"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2fSJkPo5IUaOwMYk0uwEE2","type":"Entry","createdAt":"2019-04-29T15:05:26.990Z","updatedAt":"2021-10-29T02:56:43.519Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala is the only system that allows us to operate such a mix of screens - videowalls, standalone monitors, interactive kiosks - as one system.","ja":"Scalaは、ビデオウォール、独立モニター、インタラクティブキオスクなどのさまざまな画面を1つのシステムとして操作できる唯一のシステムです。"},"quotee":{"en-US":"Denis Savelyev, Director","ja":"デニス　サヴェリエフ（Denis Savelyev）, ディレクター"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"uzhiniSeVEmYgK8MAImgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2HzmxeKZq0wOCaIeE0GMMm","type":"Entry","createdAt":"2019-04-29T15:05:32.299Z","updatedAt":"2021-10-29T02:56:10.019Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala is delighted to have supported a project of this scale for KMR, who had an innovative vision from the start as to how to use dynamic signage to drive their business.","ja":"Scalaは、ダイナミックサイネージを使用してビジネスを推進する方法について最初から革新的なビジョンを示してくださったKMRのこの大規模のプロジェクトをサポートすることができて嬉しく思います。"},"quotee":{"en-US":"Harry Horn, GM EMEA & VP Marketing Global","ja":"ハリー　ホーン（Harry Horn）, ディレクター"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6ZWtijVdMQCs20eU4IEswE"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5aKRfJcDDiuWYqiiYACwe0","type":"Entry","createdAt":"2018-11-22T16:04:07.684Z","updatedAt":"2021-10-29T02:44:52.806Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"PHKL plays a key pioneering role in the evolution of healthcare institutions and continues to set the tone on components including expertise in the use of technology, setting high standards of quality services to its patients. With the implementation of digital solutions, we are able to update more regularly with current content, something very interactive and innovative as well, to complement the modern theme of the building","ja":"PHKLは、医療機関の進化において重要な先駆的な役割を果たし、テクノロジーの使用に関する専門知識を含む要素の面で成功事例となり、患者に高水準の質の高いサービスを提供します。デジタルソリューションの設置により、建物のモダンなテーマを補完すべく、最新のコンテンツをより定期的に更新することができます。これは非常にインタラクティブで革新的なものでもあります。"},"quotee":{"en-US":"Puan Norhaslina Othman, Senior Operations Manager","ja":"プアン　オスマン（Puan Norhaslina Othman）, シニアオペレーションマネージャー"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5qzns7TuXC6uWAwWGUyAyc"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4TtWEf3l6gqIuEGsa6Oymu","type":"Entry","createdAt":"2018-11-22T16:04:46.377Z","updatedAt":"2021-10-14T05:52:58.417Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We created more than 40 generic templates of various categories for respective zones using Scala Designer. Our intent was to make it even easier for the hospital staff to get equipped to the new digital content solution.","ja":"Scala Designerを使用して、ゾーンごとにさまざまなカテゴリの40を超える汎用テンプレートを作成しました。 私たちの目的は、病院のスタッフが新しいデジタルコンテンツソリューションをさらに簡単に利用できるようにすることでした。"},"quotee":{"en-US":"-"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2UnIwPLlugYyQS68OeGwiy"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7hnK8rzHV31vr7J05XgCft","type":"Entry","createdAt":"2021-05-18T17:31:19.874Z","updatedAt":"2021-05-18T17:31:19.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Our installation took place at six different healthcare facilities during the height of the COVID-19 pandemic. By partnering with Scala, we were able to navigate the installation quickly, efficiently, and most importantly, safely. We look forward to working with Scala to further upgrade our system in the near future."},"quotee":{"en-US":"Alex Felts, Einstein Healthcare’s Manager  of Creative Services"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YbWU9biHscsaM40fqye3","type":"Entry","createdAt":"2020-07-13T11:05:40.730Z","updatedAt":"2020-07-13T11:05:40.730Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Thanks to the flexibility of the Scala Platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward."},"quotee":{"en-US":"Koen Wouters, CIO at First Impression, Scala Partner"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4SF7LzvM8FSAd4QE8MVNOw","type":"Entry","createdAt":"2020-07-13T11:05:09.238Z","updatedAt":"2020-07-13T11:05:09.238Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The result of this Scala set-up was an easy-to-manage system that’s proven to be stable and impactful. The complexity of a project on this scale makes it even more\\nclear how Scala can transform digital signage into a full customer experience."},"quotee":{"en-US":"Harry Horn, GM EMEA & VP Marketing Global of Scala"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2etzpslko4Q4eeqesg2EQS","type":"Entry","createdAt":"2019-04-29T15:07:50.803Z","updatedAt":"2020-05-11T17:16:44.063Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Introducing digital communications with our customers has been an overwhelming success as our measured analysis of the project proves. Worldwide we are considered a forward-thinking company and the TechMedia solution built on the Scala platform is reliable, powerful and exceeded our project requirements with ease-of-use and flexibility"},"quotee":{"en-US":"Michael Frost, Retail Digital Experience"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"wf8hJay05q6kc0OmGqWKa"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6s4ChgypHyOQWwWGecAkkc","type":"Entry","createdAt":"2019-04-29T15:07:57.574Z","updatedAt":"2020-05-11T17:15:37.440Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala’s incredible playback engine addressed each of the complicated project scenarios easily. Flight Centre has a large number of 84” 4K displays deployed and required a tool to create dynamic 4K content. Scala Designer provided the tool that produced the highest quality playback with the lowest impact on the corporate networks bandwidth."},"quotee":{"en-US":"Norman Cantrell, Managing Director"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1fggYGSn8is2aUAW26ooEm"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4avEZcyEuHT4fFT5zEfR53","type":"Entry","createdAt":"2019-10-01T19:05:17.535Z","updatedAt":"2019-10-01T19:05:17.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"\\"It’s cool to see visitors interact with these screens and see the different reactions it brings. Watching children asking their parents questions about what they are seeing, evoking curiosity and being interested in the content on screen is amazing\\""},"quotee":{"en-US":"Matt Cole Founder & Creative Director at VISUALAB Media Ltd."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2lcoK9xNkpv2XqwWO3GXJ9","type":"Entry","createdAt":"2019-10-01T19:04:55.807Z","updatedAt":"2019-10-01T19:04:55.807Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"\\"To make the playlist more dynamic and less repetitive, Scala’s scheduling ability allows us to pull different variations of content from buckets of categorized content – we’re keeping viewers engaged even as dwell times increase. Scala also allows very relevant content to play at specific times. For example, there is a content frame that automatically plays around the edge of the display on chosen days throughout the year specific to that day, like Mother’s Day\\""},"quotee":{"en-US":"Matt Cole Founder & Creative Director at VISUALAB Media Ltd."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5STCpA7TVIQIg6X7eImYjg","type":"Entry","createdAt":"2019-09-25T19:01:15.942Z","updatedAt":"2019-09-25T19:01:15.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Most of the software companies talked about all the bells and whistles of their solution. But ninety-five percent of the solution should be about getting the right information and the right content to the right displays at the right time.”"},"quotee":{"en-US":"Nick DeCarlo, Director, Restaurant Solutions, Wendy’s International"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1MIkSWma7DilGLluCeHhzW"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4zDeoQtkjaFMAsNf2SB5eC","type":"Entry","createdAt":"2019-09-11T19:14:46.352Z","updatedAt":"2019-09-11T19:14:46.352Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“Having not only the Scala platform but also the Scala Services team as part of this project made a quick turnaround possible. We could have made the weather integration work on our own with manual changes, but the custom script took out the tedious legwork.”"},"quotee":{"en-US":"Jeff Curtis, Senior Director of Digital Signage at AEG Multimedia"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6JTnjtQX2VNyyCfkFXoJSw","type":"Entry","createdAt":"2019-09-11T19:10:25.458Z","updatedAt":"2019-09-11T19:10:25.458Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"“The Women’s World Cup project is a great example of the innovative possibilities of the Scala platform. The client came up with a creative idea, and Scala and AEG Multimedia worked to make it a reality and all within an abbreviated timeframe”"},"quotee":{"en-US":"Marc Rifkin, Scala Services Team"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3zWSw7jKpcuE3mO6INpei0","type":"Entry","createdAt":"2019-06-26T14:09:40.075Z","updatedAt":"2019-06-26T14:10:31.033Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"\\"Over the years, our partnership has strengthened,” concluded  Mélanie BRUGNACCHI. “Scala has kept developing its services in a coherent manner based on the evolution of dynamic signage in France, by adding monitoring, targeting, content management features to an already great solution. And we have worked together with the Scala team to improve services and adapt them to our client interfaces.\\""},"quotee":{"en-US":"Mélanie Brugnacchi, Project Manager"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KYiuvoJSCfmiO0UYzlUJ4"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7xu5N4VfBdccgk5tPUPcC7","type":"Entry","createdAt":"2019-06-26T14:06:59.887Z","updatedAt":"2019-06-26T14:08:45.195Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Reliability is the key to the relationship between Scala and FUTURAMEDIA, with excellent fleet management, monitoring, programming, adaptation and distribution."},"quotee":{"en-US":"Mélanie Brugnacchi, Project Manager"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KYiuvoJSCfmiO0UYzlUJ4"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"DGzLpZAxaAvBCTiL4Vi6T","type":"Entry","createdAt":"2019-06-26T14:05:51.825Z","updatedAt":"2019-06-26T14:08:32.129Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We are very happy with the installation, the various digital screens in the pharmacy have a strong impact on the sales of the products we are promoting,” said a representative from Pharmacie Bader, Paris Paris VI, that is equipped with both a PoS and street-facing signage solution."},"quotee":{"en-US":"Mélanie Brugnacchi, Project Manager"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KYiuvoJSCfmiO0UYzlUJ4"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ERZ6GwdSA5LqtJTUPXZVd","type":"Entry","createdAt":"2019-06-26T14:08:08.734Z","updatedAt":"2019-06-26T14:08:08.734Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We were seeking a very reliable and stable partner back in 2004 when we launched our first network and Scala was already a household name in the US at the time for digital content distribution,” said Mélanie BRUGNACCHI, Project Manager of FUTURAMEDIA. “We ran a very successful trial that convinced us of the strength of the Scala solution and the power of the Scala players."},"quotee":{"en-US":"Mélanie Brugnacchi, Project Manager"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KYiuvoJSCfmiO0UYzlUJ4"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Lr4bXZj6MIQcIo04CC4me","type":"Entry","createdAt":"2019-05-28T12:55:39.159Z","updatedAt":"2019-05-28T12:55:39.159Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Installation of Digital Signage in Posnania is one of the largest multimedia installations in this part of Europe. Some of the delivered solutions are so innovative that this part of world has not seen them yet."},"quotee":{"en-US":"Grzegorz Góralczyk, CEO"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"23J99lWt8oUqYKk224qOYC"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5V3FAhq9oWCo4YqMkIQkAW","type":"Entry","createdAt":"2019-05-28T12:55:35.318Z","updatedAt":"2019-05-28T12:55:35.318Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Posnania is a new place on the map of shops and lifestyles spots in Poznan. The whole concept has been prepared and designed for people. We have implemented the whole spectrum of the latest technologies here. One of them is multimedia screens with more other media. ThinkThank APSYS LAB in cooperation with SQM Company from Posnań were in charge of the implementation. From today’s perspective, we can say that it was a very good choice."},"quotee":{"en-US":"Agnieszka Juszkis, Marketing Director"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2DQJJI2zaU0k8mS066mEIS"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5mwbewzaTKousGqcECKIWC","type":"Entry","createdAt":"2019-05-28T12:07:26.649Z","updatedAt":"2019-05-28T12:07:26.649Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The big benefi t is being able to broadcast live content to non offi ce-based staff and to provide them simple, effective video-based communications from various different sources within Heineken."},"quotee":{"en-US":"Nikk Smith, Managing Director"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1wDmUbM5PiyeSWyAwKomSM"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6nspLiNCzSO8sM4skwsEC6","type":"Entry","createdAt":"2019-05-21T09:19:23.210Z","updatedAt":"2019-05-21T09:19:23.210Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"By pressing a few buttons we can update opening hours and queuing times across 100 locations at once."},"quotee":{"en-US":"Katarina Kolb, Digital Specialist"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6LBw7oDN4IsKeigmaKegio"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"64cvvvtihO8GAMQYo0iU88","type":"Entry","createdAt":"2019-05-21T09:19:17.232Z","updatedAt":"2019-05-21T09:19:17.232Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"The results of this app and digital signage combination were fantastic."},"quotee":{"en-US":"Johan Lind, CEO "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5o9ctg0CRiQ6wQeGwC2amu"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2N2fEypsA8kA80Sg2QeU6m","type":"Entry","createdAt":"2019-04-29T13:26:20.707Z","updatedAt":"2019-05-03T13:24:06.875Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We expect this digital signage network to deliver more information to our patients about the facilities, so they can know more about HMG at each medical facility. We are also committed to continuing the deployment and use of the most advanced technology available in the world, to stay at the cutting edge of medical care and to continue to be the technology leader in the region to ensure we are attracting highly qualified medical professionals to our facilities."},"quotee":{"en-US":"Eng. Abdulelah AlMayman, Vice president for Information Technology"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"SPZai3kqEoaWisWe4Aqug"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"74XG5RHSnYWmgmK8Mi0ASI","type":"Entry","createdAt":"2019-04-29T15:02:38.213Z","updatedAt":"2019-04-29T15:02:38.213Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala is a great platform; it gives us the opportunity to grow our ambitions going forward."},"quotee":{"en-US":"Simon Bentley, Store Format Development Manager "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55H8SPEc8oeW2IcUQ8MUOg"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6PEC2xmwtGkwIG00A0wAQA","type":"Entry","createdAt":"2019-04-29T14:37:12.969Z","updatedAt":"2019-04-29T14:37:12.969Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We have received only positive feedback. It was very clear from the start that customers are comfortable with screens in everyday life. In addition, the screens give the shops a modern look and allow us to communicate with and direct promotions to our customers in a dynamic manner."},"quotee":{"en-US":"Patrick Thijs, Marketing Services and Logistics manager"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5FCTLNVI3KWeciMkKCW6yA"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7fsw5b9n5SEQYqGauaEgqK","type":"Entry","createdAt":"2019-04-29T14:33:53.035Z","updatedAt":"2019-04-29T14:33:53.035Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"Scala was the only provider that could handle the management and distribution of content to such a wide network."},"quotee":{"en-US":"Jacob Simonsen, technical project leader and consultant"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"qGev2YRqtUe2M0EE6GCQE"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6uBd6PhEukUs68qMQYWo80","type":"Entry","createdAt":"2019-04-29T14:33:44.163Z","updatedAt":"2019-04-29T14:33:44.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quotes"}}},"fields":{"quote":{"en-US":"We really enjoyed the challenge of working with an organisation the size of Region Hovedstaden. 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media"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2UCjbNtrNJ5GziTtIB9H43"}}},"url":{"en-US":"https://www.x2omedia.com/"}}}]},"sysFormConditionalField":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4rxoy4Hlg8t4DyHZmLC3AZ","type":"Entry","createdAt":"2020-06-25T08:15:22.641Z","updatedAt":"2020-06-25T14:13:54.907Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"sysFormConditionalField"}}},"fields":{"name":{"en-US":"conditional-field-state"},"referencedField":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Vn2Wieh9amiqKwEm4yYQa"}}},"conditionReferencedField":{"en-US":"United States"},"conditionalField":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6VMByybDb6HMQGEmz46zPS"}}}}}]},"eventTalks":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2WKmEcD1xvBhYa7W9x2Cgb","type":"Entry","createdAt":"2019-09-17T08:45:53.883Z","updatedAt":"2019-09-17T08:45:53.883Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"eventTalks"}}},"fields":{"title":{"en-US":"MEET THE TEAM"},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5NOwhwZpEOwZb6aMHhNBCj"}},{"sys":{"type":"Link","linkType":"Entry","id":"7wPZOwta0voiU2W7pDL0xT"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"j2AZehpCqVo0TCkZhUbkV","type":"Entry","createdAt":"2019-09-03T13:52:15.105Z","updatedAt":"2019-09-03T13:52:15.105Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"eventTalks"}}},"fields":{"title":{"en-US":"Meet us"},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"tUcQ28itXafwN4eLsHYbE"}},{"sys":{"type":"Link","linkType":"Entry","id":"4s1znkO9ujnehjEwY3oqP8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"iQrOhfozxm6eepMzDXW5z","type":"Entry","createdAt":"2019-08-26T08:02:24.468Z","updatedAt":"2019-08-26T08:02:24.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"eventTalks"}}},"fields":{"title":{"en-US":"Transforming customer experiences with emotion tracking, next generation chatbots and virtual haptics"},"description":{"en-US":"- How is cross-industry innovation meeting the challenge of enhancing chatbot experiences?\\n- What is the future of the conversational interface? Can digital human avatars + emotion detection humanize chatbot interaction.\\n- Learn about the new ways chatbots + mid-air haptics tech will transform how people with disabilities navigate an airport"},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4oB084FAjhSBENFKOC4Tt9"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5gSqFk81ran1aI7UKXgpjQ","type":"Entry","createdAt":"2019-08-06T09:18:14.108Z","updatedAt":"2019-08-06T11:45:33.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"eventTalks"}}},"fields":{"title":{"en-US":"Example event talk"},"description":{"en-US":"Someone is going to talk about something"},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1a2oHTdWKooUcy2AYkoKCM"}},{"sys":{"type":"Link","linkType":"Entry","id":"7bjMB9fLNKWQeY08wEKm8K"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4QpKdTBHX8fFyxfDOhtJ3A","type":"Entry","createdAt":"2019-05-15T09:15:57.486Z","updatedAt":"2019-05-15T09:15:57.486Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"eventTalks"}}},"fields":{"title":{"en-US":"Customer Case Study: How to leverage digital innovations to build a connected banking CX and empower your customers to complete their objectives with greater autonomy"},"description":{"en-US":"- How can you leverage key insights into consumer banking to create a relevant online to offline customer journey that delivers on their main objectives?\\n- How to adopt the latest technologies to enable you to create bespoke customer experiences that forge stronger connections with your brand\\n- How can you integrate digital-first services around your branch to personalize customer communications and optimize the in-branch CX?\\n- Driving ROI from smart signage: How can you create compelling content that drives customer curiosity and increases product engagement"},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3k20YMdSCszhMj1gfa4Cqs"}}]}}}]},"supportManualItem":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1raVZmHovm2kEUEIKgsei8","type":"Entry","createdAt":"2018-12-06T09:27:10.927Z","updatedAt":"2019-08-28T12:31:21.683Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Media","nl":"Media gebruik"},"content":{"en-US":"# Media\\n\\nMedia used in the front-end is wrapped in a new model called Images. This model provides the author to add a landscape and/or a portrait image.\\n\\nFrontend should use the model with a preference to either of the orientations and fallback to the other. If neither images are present Frontend should fallback to a brand generic image. \\n\\nAn image can\'t be any bigger than 4000 pixels in any dimension.\\n\\nImages should be uploaded in 16x9 ratio, most common use for this ratio is 1920x1080 pixels. Maximum would be: 4000x2250\\n\\nFor Scala.com portrait images are not supported at the moment.\\n\\nNOTE!: Logo\'s should never be used for any other use than showcasing logos. Example: a news item should not have a logo set for it\'s main image. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"41gzY5bPpSNbTQtykbZVF8","type":"Entry","createdAt":"2019-03-20T10:51:43.988Z","updatedAt":"2019-08-15T11:42:07.056Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Site structure"},"content":{"en-US":"# Websites\\nA couple of things have been said about the websites already. \\n1. They\'re statically hosted on Amazon S3\\n2. They\'re developed using Vue.js, try and use vue\'s best-practices.\\n3. They all share the same base code (SC-Base & SC-Utils)\\n\\n## Folder structure\\nIn the project folder the following files & folders are of interest for developing a website.\\n\\n### Things to configure:  \\n- *__/src/config/locales.js__*\\n  -  Used to define the available locales for a website, needed in order to generate routes\\n\\n- *__/webpack/webpack__*\\n  - *__.config.json__*\\n    - File that stores the configuration variables. More information in sc-base readme.\\n  - *__.common.js__*    \\n  - *__.dev.js__*\\n  - *__.build.js__*\\n\\n  There should be no need to make changes in the webpack.(dev/build).js files. Unless you\'re developing locally and want to use the BundleAnalyzer, for this purpose uncomment the commented lines and run a LOCAL build. \\n\\n### Pages\\nBecause of the hosting situation, we need a .html file for each endpoint you want the visitor to be able to navigate directly to. Example: The website for Scala would contain a contact page, which can be navigated to directly by entering the URI: http://www.scala.com/contact. In order for it to work the S3 bucket for the scala.com domain will have one or multiple (depending on locales) contact folders containging and *index.html* file. These files are generated during the build step, there\'s no need to manually create these files EXCEPT for the corresponding __.vue__ file.\\n\\nIt is important to note that the files & folders placed in the *__/src/pages/__* folder represent an endpoint. Otherwise follow the Vue.js documentation & guidelines.\\n\\n### Default Pages, Plugins & Components\\nSC-Base starts out with the following pages by default:\\n- Home\\n- Language\\n- 404\\n- success\\n- error\\n\\nIt includes the following plugins & components\\n\\n__Plugins__\\n\\n- *sc-routing.js*: provides the global methods __$getRoute, $goTo, $routeTo__. \\n  For $getRoute a second optional parameters locale can be provided. In vue.js fashion call the method and supply either\\n  - nothing -> *$getRoute()* \\n  - an object, such as an Slug model entry -> *$getRoute(slug_obj)*\\n  - or a string -> *$getRoute(\\"contact\\")*\\n\\n  Try and avoid the use of $getRoute as it will be __deprecated__ in future releases. Both $goTo and $routeTo require the parameters \'__identifier__\' and \'__slug__\'\\n    \\n  - *$goTo*: fetches the route and performs routing task.\\n  - *$routeTo*: fetches and returns the route. \\n   \\n__Components__\\n- *cookie-consent.vue*: Adds cookie-consent component to the application, requires a brand topic with name cookie-consent. The following 6 paragraphs are required using the naming convention:\\n    - \\"cookie-general-\\" + BRAND_NAME (e.g.: \\"cookie-general-scala\\")\\n    - \\"cookie-privacy-\\" + BRAND_NAME\\n    - \\"cookie-necessary-\\" + BRAND_NAME\\n    - \\"cookie-preference-\\" + BRAND_NAME\\n    - \\"cookie-statistics-\\" + BRAND_NAME \\n    - \\"cookie-marketing-\\" + BRAND_NAME\\n    \\n- *flags.vue*: A component that by calling it with some parameters will return an svg of the specified locale, defaults to the $store.state.locale value if locale isn\'t specified.\\n\\n- *language-location-prompt.vue*: Component that as the name suggests, displays a prompt if the \'default locale\' does not match the detected locale.\\n- *main-menu.vue*: Fetches main-menu data for brand, can be altered to fit site needs.\\n- *sc-video.vue*: Video player component, has support for subititles.\\n\\n## The Design\\nWebsite design should be developed with \\"Mobile First\\" in mind.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4gYLifUbTNpfStsau2u2Kv","type":"Entry","createdAt":"2019-07-26T14:56:03.591Z","updatedAt":"2019-08-13T09:03:21.570Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Redirecting"},"content":{"en-US":"# Redirect Rules\\nRedirect rules generate static files on the appropriate bucket which have redirect information included. When a visitor navigates to the url of the file the visitor will be redirected.\\n\\nThe following roles are able to create redirect rules for a website.\\nRoles: Administrators, Developers, SEO-Editors.\\n\\n\\n## Creating/Update a rule\\nIn contentful create or update an entry for the content model __Redirect Rule__. There are three required fields.\\n* __From__: A list (one or more) of paths redirecting to the __to__ field. From entries are ALWAYS from the current website. More information available during creation of a rule.\\n* __To__: Can either be a \'local\' or \'external\' redirect. More information available during creation of a rule.\\n* __Brand__: Select the brand you want to create the redirect rule for.\\n\\n## Deleting a rule\\nWe do not delete a rule."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"zhaEyRDQpdZPHGKKcCRgq","type":"Entry","createdAt":"2019-05-20T07:26:14.340Z","updatedAt":"2019-08-05T07:58:23.202Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":24,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"scala.com"},"content":{"en-US":"# Scala.com\\n## Quick overview\\nThe new Scala.com website has the page structure:\\n- \\tHome\\n- \\tConcepts\\n    - Concept Detail\\n- \\tIndustries\\n    - Industry Detail\\n- \\tCasestudies\\n    - Casestudy Detail\\n- \\tProducts\\n    - Hardware\\n      - Hardware Detail\\n    - Software\\n      - Software Detail\\n- \\tNews\\n    - News Detail\\n- \\tEvents\\n    - Event Detail\\n- \\tAbout\\n- \\tContact\\n\\nIt also has a couple ‘special’ pages:\\n- 404\\n- Formhandler – success\\n- Formhandler – error\\n- Privacy Policy\\n- Language\\n- Cookies\\n\\n[![Scala.com-website-architecture](//images.ctfassets.net/lx4pzcb22oh0/2sYU1OijBMuibFWFhifzAC/773c7472dd6066e7aec6bcb202f072c9/Scala.com-website-architecture.jpeg)](https:////images.ctfassets.net/lx4pzcb22oh0/2sYU1OijBMuibFWFhifzAC/773c7472dd6066e7aec6bcb202f072c9/Scala.com-website-architecture.jpeg)\\n(31-05-2019)\\n\\n## About \\n### Contentful\\nContentful is the new Content Management System. It will act as a central repository, a single source of truth, which will provide a multitude of websites with content.\\n\\nIt uses MODELS to define structure. ENTRIES are created from these models which will contain the actual data used to build the websites. \\n\\nThe best way to navigate Contentful is to use the shared SCALA views located at the bottom left of the window, from there you should be able to create/edit content of pretty much any page or detail page.\\n\\n![contentful-documentation-shared-views](//images.ctfassets.net/lx4pzcb22oh0/1RVr5ig6chZfUjRttEnlwl/41d2569572da44f3ae6becc06f789446/contentful-documentation-shared-views.png)\\n\\n### Pages\\nThe first thing you need to know is that with pages, we mean the ‘endpoint’ pages. This can be concepts, home, contact. A page will never be a certain concept or a certain news item, these are detail items of those particular pages.\\n\\nThe second thing you need to know is that pages in Contentful are called Topics.\\n\\nTopics contain key information for a website page to exist, such as the name, brand, slug, paragraphs, call-to-actions and possible form option. A brief explanation of the editable fields: \\n- __Paragraphs__: Depending on the view there might be a couple of paragraphs that are REQUIRED, others can be added freely and will be shown on the page. The field creates or links to references of paragraphs which contains fields for a title, description, mobile description an image and bullet points, most views only use title and description and/or image.\\n\\n- __Form__: For scala.com only used for the contact topic. References to the form used on that page. The form model has fields for:\\n  o\\tName, identifier to be able to differentiate between different forms such as event forms, contact forms, etc.\\n  o\\t*Title*\\n  o\\t*Description*\\n  o\\t*Pardot URL*, url to the corresponding pardot formhandler.\\n  o\\t*Form*, reference to sys.form. Select the form that matches the pardot formhandler.\\n  o\\tB*utton Text*, optional field to overwrite the forms’ submit button text\\n  \\n- __Call to Action__: Reference to Call to Action, when provided with text, and a link will create a call to action bar on the page.\\n  o\\t*Text*: The text shown\\n  o\\t*Button* text: text on the button \\n  o\\t*Link*: The topic and/or content-type it will link to\\n  o\\t*Image*: Optional field, the image provided will blend into the background of the CTA element.\\n  o\\t*Overlay Color*: Change the color from the default scala-red to an RGBA value. Example as “rgba(0,255,0,1)” will change the overlay color to green.\\n\\n### Detail pages\\nDetail pages are built using entries from content-models other than topics, multiple entries of a single content-model such as case-studies are used to create multiple views. Each entry having its own view. For scala.com the following detail pages can be created:\\n-\\tConcepts (For now these are defined in the content model solutions)\\n-\\tCasestudies\\n-\\tIndustries\\n-\\tProducts\\n-\\tNews\\n-\\tEvents\\n\\nEntries for detail pages have __2 important fields__, these fields are ‘Brand’ and ‘Slug’.\\nThe Brand and Slug fields are both reference fields which refer to the equally named Content Models. \\n\\nThe Brand field refers to the brand the entry is being made for, e.g.: for all Scala related casestudies the brand selected must be Scala, otherwise they won’t show on the Scala website. Brand can only be selected. \\n\\nThe slug field refers to the slug used to navigate to pages. More information about Slugs in the next chapter.\\n\\n### References\\nSome entries, this can be a page or a detail-page entry, will contain Reference fields. Reference fields allow you to select another entry. These are then used in the construction of the page. If you want to edit the content of these referenced entries simply LINK an existing entry or CREATE a new one from the parent entry. \\n\\n![contentful-documentation-paragraphs](//images.ctfassets.net/lx4pzcb22oh0/6p3cN4nHv8rhcYL0gVG9de/6a45ef21235fefd6c2cb7afcb28ae93d/contentful-documentation-paragraphs.png)\\n\\n### Slugs\\nSlugs come in 2 formats. Slugs for topics and Slugs for detail pages. Slugs for topics are created by the developers. Slugs for Detail pages are created by the editor & publishers. \\n\\n#### For content editors.\\nSlugs will be derived from the title field \'child-page\' entries. The slug field can be changed. \\n\\n#### For developers\\nThe following fields are required:\\n-\\t*Identifier*, the identifier field MUST be set to the relevant topic\\n-\\t*Brand*, the brand field MUST be set to the correct brand, otherwise it won’t be used to create the page.\\n-\\t*Slug*, the actual slug, can’t contain spaces instead use dashes e.g.: www.scala.com/en/casestudies/my-casestudy will have the slug value of ‘my-casestudy’\\n\\nFor the following fields follow the Ignite SEO Guidelines.\\n-\\t*Meta Title*\\n-\\t*Meta Description*, 200 words\\n-\\t*Canonical URL*\\n\\n__IMPORTANT!__\\nWhen creating slugs there are two things to keep in mind. \\n1. Let the view load, this is to make sure that the *isEndpoint* field is being set properly. This field can only be set by adminitrators and should default to the value \'no\'. By giving the view some time to load it should all work properly.\\n2. When entering a SLUG in the *slug* field the system will compare the value to ALL the existing slugs in contentful. If there\'s a match the system will color the *slug* field RED and list the possible conflicts. Make sure that for the same BRAND (selected in the *__brand__* reference field), there are not matches. It\'s best to first select the *brand* and after that enter the slug.\\n\\n### Content states / publishing\\nContent exists in either of two states, published or draft/unpublished. Depending on your role you can either only edit or also publish content, this can be done using the Status section on the right-side of the window.\\n\\n  ![contentful-documentation-states-unpublished-draft](//images.ctfassets.net/lx4pzcb22oh0/5xACtvVTLQvWzZ3JuH93iS/9dc4ff4938b58e704dd19da6d614bc6f/contentful-documentation-states-unpublished-draft.png) ![contentful-documentation-states-published](//images.ctfassets.net/lx4pzcb22oh0/6jlOj4igk0bRY0KOX4Y6mM/73cdfc5c0f1d6a9ea793dbc8c0fdcd05/contentful-documentation-states-published.png)\\n\\nImportant to know is when referencing to other entries, in for example, brand, slug, paragraphs, form. The referenced entry has to be published in order for it to work.\\n\\n![contentful-documentation-brand](//images.ctfassets.net/lx4pzcb22oh0/1mDMBg2ICjYtozziFf3kw7/6499abaaf0ab85057010fc6c5a6c4dbe/contentful-documentation-brand.png)\\n\\n### Site locations\\nWe’ve set up three different locations for the website, development, staging and production.\\n\\nThe development version of the website is used by the developers to test out new features, changes in the workings / structure of the website before they’re pushed to production. The development version uses copy of the Contentful environment, it can and will be outdated at certain points. It’s only meant for development purposes\\nUri: http://d35kw3244qfztk.cloudfront.net/\\n\\nThe staging version of the website has the latest production data ALONG with de draft versions of content, allowing editors to view the pages before publishing. \\nUri: http://d35e1kwoj4ukw8.cloudfront.net/\\n\\nThe production version of the website needs no explanation as it’s the actual website.\\nCurrent uri: http://dia19s9h5i04c.cloudfront.net/\\nFinal uri: http://scala.com "},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2m7bMYY4KIccrYBYaZOM3n"}},{"sys":{"type":"Link","linkType":"Entry","id":"6n5IXrFMVlpfjiA7WbrRfS"}},{"sys":{"type":"Link","linkType":"Entry","id":"1Lr3dcAY65eoUEOYjX4ZjW"}},{"sys":{"type":"Link","linkType":"Entry","id":"1deOBcBvSFZVvTaiaCvgsa"}},{"sys":{"type":"Link","linkType":"Entry","id":"2B8woynPA8jWpM76g1YReP"}},{"sys":{"type":"Link","linkType":"Entry","id":"4SNLkvco1dxr8iyMToinoA"}},{"sys":{"type":"Link","linkType":"Entry","id":"3TItbjeNISxCqtNxMx9jso"}},{"sys":{"type":"Link","linkType":"Entry","id":"3GfGk6rOBp9YvWtx4FC4Cn"}},{"sys":{"type":"Link","linkType":"Entry","id":"1uJ6baCTsI5fDRoKM6ZlOs"}},{"sys":{"type":"Link","linkType":"Entry","id":"60EMI6Lmd08IcoM9H306rr"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5MZYFVPHjW3CmZcdhcY36l","type":"Entry","createdAt":"2019-07-26T14:59:01.509Z","updatedAt":"2019-08-02T13:18:28.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Meta"},"content":{"en-US":"# Meta\\nWe can add meta data to a page to increase SEO results. We have two different types of meta. We\'ve got meta for topics, and meta for entries. Depending on the type of content the meta should be added you\'ll have to look at either the topic or any of the entriessuch as example concepts, events, etc. \\n\\n## Default meta\\nSome meta tags are added by default and, for the most part, are the same across all pages and entries.\\n- og:site_name\\n- og:type\\n- og:locale\\n- og:url\\n- language\\n- robots, only if environment is development or staging\\n\\n## Topic meta\\nTo set topic specific meta, go to the desired topic in Contentful. The field providing meta values is the __SLUG__ field. The following topic meta tags are added depending on availability.\\n- description\\n- og:title\\n- og:description\\n- canonical\\n- alternates, added based on available locales and slug\\n\\n### Fallback\\nIn case meta hasn\'t been supplied through the __slug__ field the topic\'s name will be used to generate the title meta tags.\\n\\n## Entry meta\\nEntries that support meta have a __meta__ field. These are the entries that also have a slug field. For example, every created casestudy entry as the a field meta, if provided the following tags are added depending on availability. \\n- description\\n- og:title\\n- og:description\\n- canonical\\n- alternates, added based on available locales and slug\\n\\n### Fallback\\nWhen the meta for an entry hasn\'t been provided the system will use the entry\'s title and description fields to generate the meta tags above.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2OH2zeGtyn23leXIheonOx","type":"Entry","createdAt":"2019-08-02T09:32:57.288Z","updatedAt":"2019-08-02T09:50:05.135Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Build & Deploy"},"content":{"en-US":"# Build & Deploy\\nThe seperate endpoints for the websites, development, staging and production each have their own deployment pipeline. Though it\'s not entirely true for staging and production as they share the pipeline.\\n\\n## Development\\nThe development pipeline is triggered the moment a merge request INTO the __dev__ branch as been accepted. It runs install, build and deploy scripts. \\n\\n- __Build__: Builds for testing purpsoses on a near production environment. \\n- __Deploy__: Cleans the current environment and uploads the newly built content. Invalidates old objects cloudfront references.\\n\\n## Staging & Production\\nThe pipeline for staging and production triggers when a merge request of dev into the __master__ branch has been accepted. They share the same install but have their own build and deploy jobs.\\n\\n### Staging\\n- __Build__: Builds a version of the production website which references to the preview api of contentful allowing editors to PREVIEW their content. Meaning __draft__ content from contentful will be visible on the staging environment.\\n- __Deploy__: Cleans the current environment and uploads the newly built content. Invalidates old objects cloudfront references.\\n\\n### Production\\n- __Build__: Builds THE production of the website.\\n- __Deploy__: Cleans the current environment and uploads the newly built content. Invalidates old objects cloudfront references.\\n\\n## Scheduled\\nIF configured under __CI/CD -> Schedules__ in gitlab this pipeline will trigger a build and deploy job. It\'s meant to update the website with newly created content, allowing crawlers to index and visitors to navigate directly to said content.\\n\\n> Important point this schedule to the __master__ branch of the repository as the build and deploy jobs use the __production__ scripts."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4WFwdf4P6lQX2cHExPuFaD","type":"Entry","createdAt":"2019-03-13T08:30:43.088Z","updatedAt":"2019-08-02T09:33:39.923Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Development"},"content":{"en-US":"# Site Development\\n\\nThe purpose of this chapter is to give an overall view of the current state of the Headless-CMS website development pipeline. Important to remember, this document is a work in progress and prone to change. \\n\\nThe Headless-CMS will provide a multitude of websites, all part of the Stratacache umbrella, with information making it the single-source-of-truth. Content can be shared across different websites, meaning that if the source is changed the changes will propagate through to the different websites. \\n\\nThere’ll be a couple of sub-sections describing the different tools and systems used, the part they play in the pipeline and how and when to use them.\\n\\n## General Description\\n\\nThe pipeline consists of several systems that all work together in order to come to a website. These can be categorized under: Amazon-Web-Services, Gitlab, Development/Communication tools, Actors and other Cloud services. Below a quick visualization, the list of services & tools may change over time. \\n\\n[![documentation-development-tools-by-service](//images.ctfassets.net/lx4pzcb22oh0/1LampIPLieOFScS8ury5KA/2b6794c5592603188e6d1cb12e2ff02a/documentation-development-tools-by-service.jpeg)](https://images.ctfassets.net/lx4pzcb22oh0/1LampIPLieOFScS8ury5KA/2b6794c5592603188e6d1cb12e2ff02a/documentation-development-tools-by-service.jpeg)\\n\\nThere are quite a number of different systems that are included in this pipeline. HOWEVER not all are actively needed for creating new websites. The image above showcases near all tools used to set up the pipeline, from development to deployment & publishing. Making it a, mostly, automated process.\\n\\nBasically when a repository is created/updated into master and all configuration settings are correct a runner will start and build a static version of the website after which it’ll upload it to an AWS::S3 bucket which hosts the website being presented through an AWS::CloudFront distribution. \\n\\nThe magic however happens in using Vue.js combined with the statically hosted sites. Choosing for static hosting means there’s got to be an HTML file for EACH view BUT speeding up the loading times. Downside is that it’s static, by loading Vue.js on such a page however we bring back the power of reactivity, fetching the newest content and serving it to the viewer. \\n"},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3CkVhMKWJ6K8SOxxCoyJnI"}},{"sys":{"type":"Link","linkType":"Entry","id":"3VCAD7DvHsYSw2jhUzNJY3"}},{"sys":{"type":"Link","linkType":"Entry","id":"4jFJFq6gL3THyF3zOXT5Xu"}},{"sys":{"type":"Link","linkType":"Entry","id":"41gzY5bPpSNbTQtykbZVF8"}},{"sys":{"type":"Link","linkType":"Entry","id":"2OH2zeGtyn23leXIheonOx"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2DYAmxOcQtcDjPuOLjsiyz","type":"Entry","createdAt":"2019-07-26T14:44:01.440Z","updatedAt":"2019-07-26T14:59:06.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"SEO"},"content":{"en-US":"More information will be added."},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4gYLifUbTNpfStsau2u2Kv"}},{"sys":{"type":"Link","linkType":"Entry","id":"5MZYFVPHjW3CmZcdhcY36l"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2oimcdf1VeO6UUGYscY422","type":"Entry","createdAt":"2018-12-06T09:27:13.045Z","updatedAt":"2019-07-26T14:56:25.028Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"CMS (root start entry)","nl":"Introductie"},"content":{"en-US":"no info for this page as its only to start the menu"},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2PCbUgJNv2UeGwMCoUEgcc"}},{"sys":{"type":"Link","linkType":"Entry","id":"5SuRyrD2GAsm2SAWsGEOgY"}},{"sys":{"type":"Link","linkType":"Entry","id":"4CLcehA0RqUiauAma6gCm6"}},{"sys":{"type":"Link","linkType":"Entry","id":"6hTzPZq6m4AqWigima0QCI"}},{"sys":{"type":"Link","linkType":"Entry","id":"1raVZmHovm2kEUEIKgsei8"}},{"sys":{"type":"Link","linkType":"Entry","id":"2DYAmxOcQtcDjPuOLjsiyz"}},{"sys":{"type":"Link","linkType":"Entry","id":"1NKloodMS9ByAjl3YG3N65"}},{"sys":{"type":"Link","linkType":"Entry","id":"4WFwdf4P6lQX2cHExPuFaD"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3VCAD7DvHsYSw2jhUzNJY3","type":"Entry","createdAt":"2019-03-13T10:33:44.865Z","updatedAt":"2019-07-26T10:11:02.786Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Repositories"},"content":{"en-US":"# Repositories\\nGitlab is used as code repository for the websites. Each website has its own repository giving us the ability and insight to keep track of changes through version control. There are two MAIN repositories SC-BASE and SC-UTILS. All websites are the offspring of the SC-BASE repository. \\n\\n[![documents-development-repositories](//images.ctfassets.net/lx4pzcb22oh0/3cSnmrDxEVtp0pXZeYSyih/3d0948501410b1187c399cbefb9e791f/documents-development-repositories.jpeg)](https://images.ctfassets.net/lx4pzcb22oh0/3cSnmrDxEVtp0pXZeYSyih/3d0948501410b1187c399cbefb9e791f/documents-development-repositories.jpeg)\\n\\nLoops as shown in the image above represent the repetition of a feature-branch and/or website branch.\\n\\n## SC-BASE\\nSC-BASE is, as the name suggests, the base structure of all websites is defined including: \\n-\\tSite structure;\\n-\\tSEO preparation; \\n-\\tRouting; \\n-\\tStores; \\n-\\tConfiguration; \\n\\nThe base, and with it all the websites, is setup using npm, webpack, Vue.js and a couple additional packages. Vue.js allows for quick and easy development, creating reactive views and working with components. Webpack is used for auto-refresh during the development process and prerendering the sites. \\n\\nThe idea behind this base repository is that a developer can quickly start on a new website. By cloning from SC-BASE and following the readme the developer is ready to start build within a couple of minutes. \\n\\nMore information can be found in the readme of the sc-base repository. \\n\\n## SC-UTILS\\nSC-UTILS is a separate repository which contains components, mixins and plugins that are generic in use and can be shared between different sites such as a forms component. The reason these elements have been implemented into a separate repository is to prevent unnecessary code duplication. \\n\\nInformation on mixin, component and plugin development have a look at the Vue.js guide: [https://vuejs.org/v2/guide/ ](https://vuejs.org/v2/guide/)\\n\\nMore information can be found in the readme of the sc-utils repository, along with examples for components, mixins and plugins. \\n\\n## Site repositories\\nAs mentioned before every website will have its own repository. Developers can clone these repos to work on feature / content updates. These repositories will be unique for each site containing custom components, views, styling and other site-specific content.\\n\\n### Setting up a new repository\\nFor informatino on setting up a new repository take a look at the readme doc of sc-base in gitlab.\\n\\n## Merging\\nWhen a feature/content update is finished for either sc-base, sc-utils or a site-repository, the developer commits the branch to the corresponding repository and creates a merge-request. \\n\\n*Pre-live*\\nDuring the development process of the project the approval scenario is less strict. \\n\\n*Live*\\nWhen the site is live merge requests __must__ be approved by at least one peer in order before merging them into the master branch of the corresponding repository.\\nBefore deployment the change must be tested properly keeping in mind topics such as device resolutions, input methods, etc.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4jFJFq6gL3THyF3zOXT5Xu","type":"Entry","createdAt":"2019-03-13T09:51:34.031Z","updatedAt":"2019-07-26T08:46:44.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Process"},"content":{"en-US":"# Development Process\\nBelow an overview of the process\\n\\n[![documents-development-process](//images.ctfassets.net/lx4pzcb22oh0/zdxQq6IClyJuv9JSZlnY2/b3935c39c2e2c880a4192d0830d76bed/documents-development-process.jpeg)](https://images.ctfassets.net/lx4pzcb22oh0/zdxQq6IClyJuv9JSZlnY2/b3935c39c2e2c880a4192d0830d76bed/documents-development-process.jpeg)\\n\\nFor a new website the steps are as follow:\\n\\n*Developer actions:*\\n  -\\tClone SC-UTILS to have local copy\\n  -\\tClone SC-BASE to a new repository\\n  -\\tIn new repository install npm & SC-UTILS\\n  -\\tSetup site configuration\\n  -\\tSite development\\n  -\\tCommit to repository\\n    -\\tMerge into repository master once approved\\n \\n*Automated actions (triggered by commit- & merge actions):*\\n-\\tBuild process\\n  -\\tInstall modules & SC-UTILS\\n  -\\tCompile & prerender\\n-\\tDeploy\\n  -\\tClear staging bucket\\n  -\\tUpload built files to staging bucket\\n  -\\tClear CloudFront caching for bucket \\n\\n*Developer actions (continued):*\\n-\\tTrigger deployment to production\\n\\n[![documents-development-developer-journey-simple](//images.ctfassets.net/lx4pzcb22oh0/1TRbKmrZxx7Kb5jbyFFuWz/d7559db4ef8df38b2886dc26741f67c1/documents-development-developer-journey-simple.jpeg)](https://images.ctfassets.net/lx4pzcb22oh0/1TRbKmrZxx7Kb5jbyFFuWz/d7559db4ef8df38b2886dc26741f67c1/documents-development-developer-journey-simple.jpeg)\\n\\n\\n## Fetching Content\\nsc-contentful-api is a plugin, which is made available using sc-utils, that makes it easy to fetch content from Contentful. Custom methods based on Contentfuls SDK own have been made to process results, that doesn’t mean you can’t directly connect and fetch from Contentful.  \\n\\nDepending on the content needed you can either get the SINGLE entry, get a GROUP of entries or get a SINGLE asset. Further details can be found in the sc-utils repository readme.\\n\\n__$getEntry(id, query)__, returns the complete ENTRY it does NOT include referenced fields. As per the usage of the Contentful SDK you CAN NOT filter using $getEntry.\\n\\n__$getEntries(query, boolean)__, returns whatever is queried. $getEntries allows you to filter fields. This method also resolves referenced fields. Boolean when set to true disables the filter for brand_id.\\n\\n__$getAsset(id, query)__, works the same as $getEntry\\n\\nFor more specific usage information of the sc-contentful-api, on how to build your queries, have a look at [https://www.contentful.com/developers/docs/references/content-delivery-api/ ](https://www.contentful.com/developers/docs/references/content-delivery-api/)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3CkVhMKWJ6K8SOxxCoyJnI","type":"Entry","createdAt":"2019-03-13T09:31:23.154Z","updatedAt":"2019-07-26T08:43:27.562Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Contentful"},"content":{"en-US":"Contentful is the content management system which will house all the content for all the coming websites. It’ll be the single-source-of-truth spoken about earlier. \\n\\nWith Contentful we’re able to create models, reference to others and store information this way. All this information then can be fetched using the Contentful API’s.\\n\\n[![documents-development-contentful-models-and-references](//images.ctfassets.net/lx4pzcb22oh0/4xiJRTVPRorYwoAFhuZxa3/5d60eddc0aa77baa266986425b945954/documents-development-contentful-models-and-references.jpeg)](https://images.ctfassets.net/lx4pzcb22oh0/4xiJRTVPRorYwoAFhuZxa3/5d60eddc0aa77baa266986425b945954/documents-development-contentful-models-and-references.jpeg)\\nImage is subject to change: current version 11-03-2019\\n\\nSpecific model information can be found in the appendix - models section."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4CLcehA0RqUiauAma6gCm6","type":"Entry","createdAt":"2018-12-11T11:27:05.976Z","updatedAt":"2019-07-26T08:35:58.995Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Output"},"content":{"en-US":"## Output\\n\\nIf you have a great idea for a website, a landingpage, a PDF or even an app, there are at least 3 employees involved:\\n\\n1. initiator, will take care of all content to fill the models.\\n2. graphic designer, assists in creating mock-ups for the output.\\n2. developer, will translate the mock-up to real live dynamic output like webpages/pdf/app.\\n\\nAs *initiator* (f.e. a marketing associate) you need to split content by answering predefined  questions. Just like a visitor would read a PDF or visit a webpage searching for information. Besides written content, images are part of the model as well. Our ultimate goal is to answer questions. If they search for a product we give them our best proposition possible.\\n\\nOur repetitive models force you to think about the information (case studies, solutions, events).\\n\\nThe __graphic designer__ will create a mockup of the output. Some facts that play a role: viewports, mobile first, call to action buttons, relations, carrousells, animation, corporate identity, logo\'s, visibility above the page fold, spacing.....\\n\\nThe __developer__ will create the \\"link\\" between the content stored in the CMS and the design. HTML and CSS will play a very big role in creating the final solution."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"60EMI6Lmd08IcoM9H306rr","type":"Entry","createdAt":"2019-05-31T12:13:16.017Z","updatedAt":"2019-05-31T12:13:16.017Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special pages"},"content":{"en-US":"Every website has a couple \'special\' pages. These might be directly accessible or tucked away. For Scala.com these pages are:\\n- 404\\n- formhandler-succes\\n- formhandler-error\\n- privacy-poicy\\n- language\\n- cookies\\n"},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5OYco3g7JI88kjLjmCsHo8"}},{"sys":{"type":"Link","linkType":"Entry","id":"50Rj0j0jDnZzVybTqzKGr0"}},{"sys":{"type":"Link","linkType":"Entry","id":"SdlWPK2vLZnaEtKaA523q"}},{"sys":{"type":"Link","linkType":"Entry","id":"70EOh82oFic8wIPj9PpjJo"}},{"sys":{"type":"Link","linkType":"Entry","id":"4zM99py8V8icQChtrsBpb5"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4zM99py8V8icQChtrsBpb5","type":"Entry","createdAt":"2019-05-31T12:12:58.524Z","updatedAt":"2019-05-31T12:12:58.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special - Cookies"},"content":{"en-US":"### Cookies\\nCookies isn’t really a page by definition. The topic is used to display the cookie pop-up required by European law, and quite possibly soon to be required by the Privacy First Policy in the US. It’s created using the __Cookie-consent__ topic.\\n\\n#### The topic\\nThe cookies pop-up uses the *Cookies* field of the privacy-policy topic. It requires the following paragraphs:\\n-\\t*Cookie-message-scala*, a general explanation for the use of cookies.\\n-\\t*Cookie-privacy-scala*, an explanation about the privacy impact of cookies.\\n-\\t*Cookie-necessary-scala*, an explanation about the necessary cookies. Cookies used to make the website functional.\\n-\\t*Cookie-third-party-scala*, an explanation about the third-party cookies used by scala.com, relates to google analytics and possible cookies introduced by google-tag-manager.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70EOh82oFic8wIPj9PpjJo","type":"Entry","createdAt":"2019-05-31T12:12:41.988Z","updatedAt":"2019-05-31T12:12:41.988Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special - Language"},"content":{"en-US":"### Language\\nThe language page is created using the __Language__ topic. This topic exists for the main purpose to be able to create the page. Fields in this topic are not used. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"SdlWPK2vLZnaEtKaA523q","type":"Entry","createdAt":"2019-05-31T12:12:27.205Z","updatedAt":"2019-05-31T12:12:27.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special - Privacy Policy"},"content":{"en-US":"### Privacy Policy\\nThe privacy-policy is also self-explanatory. It is created using the __privacy-policy__ topic.\\n\\n#### The topic\\nPrivacy-policy page uses the *Paragraph* field (reference to __Paragraphs__) of the __privacy-policy__ topic. *Paragraphs* added will be displayed on the page in a double column-based layout."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50Rj0j0jDnZzVybTqzKGr0","type":"Entry","createdAt":"2019-05-31T12:12:04.107Z","updatedAt":"2019-05-31T12:12:04.107Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special - Formhandlers"},"content":{"en-US":"### Formhandler-success\\nThe formhandler-success page is used to redirect users to after the form they sent, on contact or on an event page, has been processed successfully by pardot. It is created using the __Formhandler-success__ topic.\\n\\n#### The topic\\nFormhandler-success page uses the *Call To Action* field (reference to __Call To Action__) of the F__ormhandler-success__ topic. *Paragraphs* (reference to __Paragraphs__) added will be displayed on the page in a double column-based layout.\\n\\n### Formhandler-error\\nThe formhandler-error page is used to redirect users to after the form they sent, on contact or on an event page, has an error in pardot. It is created using the __Formhandler-error__ topic. \\n\\n#### The topic\\nFormhandler-error page uses the *Call To Action* field (refernce to __Call To Action__) of the __Formhandler-error__ topic. *Paragraphs*  (reference to __Paragraphs__) added will be displayed on the page in a double column-based layout."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5OYco3g7JI88kjLjmCsHo8","type":"Entry","createdAt":"2019-05-31T12:11:44.620Z","updatedAt":"2019-05-31T12:11:44.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Special - 404"},"content":{"en-US":"### 404\\nThe 404 page is pretty much self-explanatory, if a user navigates to a page that doesn’t exist. The 404 page is shown. The 404 page is created using the __404__ topic.\\n\\n#### The topic\\n404 page only uses the *Call To Action* field (reference to __Call To Action__) of the 404 topic. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1uJ6baCTsI5fDRoKM6ZlOs","type":"Entry","createdAt":"2019-05-31T12:09:58.539Z","updatedAt":"2019-05-31T12:09:58.539Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Contact"},"content":{"en-US":"### Contact\\nThe contact page is created using the __Contact__ topic AND Brand related addresses (__contacts__ model)\\n\\n#### The topic\\nThe paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-contact-title*: Uses *title* and *description* in the header of the overview page.\\n-\\t*Scala-contact-forum*: Uses *title* and *description* to display the forum information at the bottom of the contact page.\\n-\\t*Scala-contact-support*: Uses *title* and *description* to display the support information at the bottom of the contact page.\\n\\nThe next REQUIRED element of the topic for the contact page is the *Form* field, reference to a __Forms__ model.\\n\\n#### Addresses\\nAddresses are entries in the __Contact__ model. These are used to populate the addresses made available to the contact page, based on the related Brand. The following fields are used\\n-\\t*Title*\\n-\\t*Address*, an address block. Enter each part on a new line i.g.:\\n> Bergerweg 170\\n> 6135KD Sittard\\n> The Netherlands\\n\\n-\\t*Region*, Select most fitting region. If it’s not available ask a developer to add it to the list.\\n-\\t*Phone*, the phone field has a validation using the E.164 recommendation. E.164 is the international telephone numbering plan.\\n-\\t*Fax*\\n-\\t*E-mail*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3GfGk6rOBp9YvWtx4FC4Cn","type":"Entry","createdAt":"2019-05-31T12:09:41.909Z","updatedAt":"2019-05-31T12:09:41.909Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - About"},"content":{"en-US":"### About\\nThe about page is created using the __About__ topic. \\n\\n#### The topic\\nThe paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-about-title*: Uses *title*, *image* and *description*.\\n-\\t*Scala-about-numbers*: Uses *title*, *image* and *Bullet Points* (reference to __Resources__).\\n\\nOther pagraphs added to the topic will be displayed on the page in sequence."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3TItbjeNISxCqtNxMx9jso","type":"Entry","createdAt":"2019-05-31T12:09:28.826Z","updatedAt":"2019-05-31T12:09:28.826Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Events"},"content":{"en-US":"### Events\\nThe events page is an overview page for the __Events__ content-model. It’ll list the existing and brand related events.\\n\\n#### The topic\\nThe concepts page uses the topic named ‘__Events__’; the paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-events-header*: Uses *title* and *description* in the header of the overview page.\\n\\n#### Detail pages\\nThe news detail pages use entries of the News model and use the fields:\\n-\\t*Title*\\n-\\t*Visibility*, will determine if the event will be visible on the website or not\\n-\\t*Boothnumber*\\n-\\t*Start date*, start date & time of the event\\n-\\t*End date*, end date & time of the event. If it\'s a one day event enter same as startdate but update time.\\n-\\t*Image*, Reference to __Image__\\n-\\t*Event Logo*, Reference to __Image__\\n-\\t*Video*, Reference to __Video__\\n-\\t*File*, Reference to __Files__\\n-\\t*Description*\\n-\\t*Pre Show Paragraph*, Reference to __Paragraphs__, displayed on the page BEFORE the end of the event.\\n-\\t*Post Show Paragraph*, Reference to __Paragraphs__, displayed on the page AFTER the event has ended.\\n-\\t*Solutions*, Reference to __Solutions__ (Concepts), uses the short-description to display the image and short description as a teaser for the event.\\n-\\t*Members*, Reference to __Members__\\n-\\t*Event Talks*, References to __Event Talks__. \\n-\\t*Location*\\n-\\t*Partners*, Reference to __Customers__ (as partners)\\n-\\t*Pre Show Form*, Reference to __Forms__, displayed on the page BEFORE the end of the event.\\n-\\t*Post Show Form*, Reference to __Forms__, displayed on the page AFTER the event has ended.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4SNLkvco1dxr8iyMToinoA","type":"Entry","createdAt":"2019-05-31T12:09:07.716Z","updatedAt":"2019-05-31T12:09:07.716Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - News"},"content":{"en-US":"### News\\nThe news page is an overview page for the __News__ content-model. It’ll list the existing and brand related news.\\n\\n#### The topic\\nThe concepts page uses the topic named ‘__News__; the paragraphs found in this topic are essential and must __not be__ deleted.\\n\\n-\\t*Scala-news-headertitle*: Uses *title* and *description* in the header of the overview page.\\n-\\t*Scala-news-recenttitle*: Uses *title* and *description* in header of the recent posts part in a news-detail page.\\n\\n#### Detail pages\\nThe news detail pages use entries of the __News__ model and use the fields:\\n-\\t*Title*\\n-\\t*Start date*, used as publication date\\n-\\t*Short Description*, used in news overview\\n-\\t*Description*\\n-\\t*Image*, Reference to __Image__\\n-\\t*Video*, Reference to __Video__\\n-\\t*Members*, Reference to __Members__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2B8woynPA8jWpM76g1YReP","type":"Entry","createdAt":"2019-05-31T12:08:51.532Z","updatedAt":"2019-05-31T12:08:51.532Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Industries"},"content":{"en-US":"### Industries\\nThe industries page is an overview page for the __Industries__ content-model. It’ll list the existing and brand related industries.\\n\\n#### The topic\\nThe concepts page uses the topic named ‘__Industries__’; the paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-industries-headertitle*: Uses *title* and *description* in the header of the overview page.\\n\\n#### Detail pages\\nThe industry detail pages use entries of the __Industries__ model and use the fields:\\n-\\t*Title*\\n-\\t*Introduction*\\n-\\t*Description*\\n-\\t*Image*, Reference to __Image__\\n-\\t*Video*, Reference to __Video__\\n-\\t*Bullet Points*, Reference to __Resources__\\n-\\t*Related Casestudies*, Reference to other __Casestudies__. When provided a section with related casestudies will be shown on the page.\\n-\\t*Paragraphs*, References to __Paragraphs__. When provided each of these paragraphs will be shown on the page."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1deOBcBvSFZVvTaiaCvgsa","type":"Entry","createdAt":"2019-05-31T12:08:29.982Z","updatedAt":"2019-05-31T12:08:29.982Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Products"},"content":{"en-US":"### Products\\nThe products page is an overview page for the Products content-model. It’ll list the existing and brand related products.\\n\\n#### The topic\\nThe concepts page uses the topic named ‘__products__’; the paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-products-headertitle*: Uses *title* and *description* in the header of the overview page.\\n-\\t*Scala-products-hardware* and *Scala-products-software*, these are used to create the hardware & software pages. These pages each have their own __Topics__.\\n\\n#### Detail pages\\nBoth the products-hardware and products-software pages use entries of the Products model and use the fields:\\n-\\t*Type*, to differentiate between being hardware or software.\\n-\\t*Title*\\n-\\t*Short Description*\\n-\\t*Description*\\n-\\t*Main Image*, Reference to __Image__\\n-\\t*Related*, Reference to other __Products__ "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Lr3dcAY65eoUEOYjX4ZjW","type":"Entry","createdAt":"2019-05-31T12:08:04.404Z","updatedAt":"2019-05-31T12:08:04.404Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Casestudies"},"content":{"en-US":"### Casestudies\\nThe casestudies page is an overview page for the __Casestudies__ content-model. It’ll list the existing and brand related casestudies.\\n\\n#### The topic\\nThe casestudies page uses the topic named ‘casestudies’; the paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n-\\t*Scala-casestudies-headertitle*: Uses *title* and *description* in the header of the overview page.\\n\\n#### Detail view\\nA casestudies detail view is created using the __Casestudies__ model and is built up in 7 sections. \\n\\n-\\tThe top uses the fields\\n  o\\t*Title*\\n  o\\t*Summary* \\n  o\\t*Main Image* (reference to __Images__)\\n\\n-\\tThe Quickfacts use the *quickfacts* field (references to __Resources__). \\n\\n-\\tFollowing the quickfacts are three ‘sections’, story, solution and result. These sections all use the fields below, they also (if present) use the three images added to the image field. \\n  o\\t*Title*\\n  o\\t*Description*\\n  o\\t*Casestudy Images* (references to Images), The first image is used for story section, second for solution and third for result.\\n\\n-\\tThen there’s space for *quotes*, which holds references to __Quotes__.\\n\\n-\\tFinally, there’s the section which has space for the *Partner* and *Customer* fields related to this casestudy. Both are references to __Customer__ model."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2m7bMYY4KIccrYBYaZOM3n","type":"Entry","createdAt":"2019-05-31T12:06:50.564Z","updatedAt":"2019-05-31T12:07:46.605Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Home"},"content":{"en-US":"### Home\\nThe home page consists of several separate elements. A promotion, a topic, news and events.\\n\\n#### The promotion\\nThe promotion item is the first thing you see when browsing the home page. It’s the element that displays a promotional video with a short description, possibly a tagline and link through.\\n\\n#### The topic\\nThe home page uses the topic named ‘__home__’; this topic contains three essential paragraphs which __must not__ be deleted. \\n\\n-\\t*Scala-home-pitch*:\\n\\tThis paragraph is used for the ‘pitch’ section of the home page. This section is placed below the promotion item. *Title* in red to the left, the *description* to the right of the title.\\n\\n- *Scala-home-news & Scala-home-events*:\\n\\tThese paragraphs are used to enrich the corresponding sections on the home page. The *title* and *description* fields are used.\\n  \\n##### News & Events\\nNews and Event items displayed on the homepage are only shown WHEN there are (valid) NEWS and EVENT entries. This also means that the Scala-Home-News and Scala-Home-Events texts are hidden when there are no (valid) entries. News only depicts the 5 latest entries. Events will display the next 3 upcoming events."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6n5IXrFMVlpfjiA7WbrRfS","type":"Entry","createdAt":"2019-05-31T12:07:36.724Z","updatedAt":"2019-05-31T12:07:36.724Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Scala.com - Concepts"},"content":{"en-US":"### Concepts\\nThe concepts page is an overview page for the Concept (solutions) content-model. It’ll list the existing and brand related concepts.\\n\\n#### The topic\\nThe concepts page uses the topic named ‘__concepts__’; the paragraphs found in this topic are essential and __must not__ be deleted.\\n\\n- *Scala-concepts-headertitle*: Uses *title* and *description* in the header of the overview page.\\n-\\t*Scala-concepts-fullservice*: Uses *title*, *description* and *image*\\n-\\t*Scala-concepts-bulletpoints*: Uses *title*, *description* and *Bullet Points* (reference to __Resources__)\\n-\\t*Scala-concepts-concept-delivery*: Uses *title* & *Bullet Points* (reference to __Resources__)\\n-\\t*Scala-concepts-customer-insights*: Uses *title* & *description* and *image*\\n\\nThe concepts overview page also has support for a __CallToAction__ element.\\n\\n#### Detail View\\nA concept detail view is created using the Solutions model and uses the following fields\\n-\\t*Title*\\n-\\t*Slug* (Reference to __Slugs__)\\n-\\t*Brand* (Reference to __Brand__)\\n-\\t*Short Description*, used alongside the title\\n-\\t*One Liner*, Below the video/image there’s a gray area which contains the oneliner to the left\\n-\\t*Description*, Below the video/image there’s a gray area which contains the description to the right\\n-\\t*Benefits*, Benefits is a list of four items (reference to __Resources__)\\n-\\t*Main Image*, (reference to __Images__), used the overview page and as backup in case there’s not video.\\n-\\t*Solution Images*, (references to __Images__). For now only 1 is used and shown next to the benefits.\\n-\\t*Video*, (reference to __Video__). Plays in the top of the detail page"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NKloodMS9ByAjl3YG3N65","type":"Entry","createdAt":"2019-05-20T07:22:09.269Z","updatedAt":"2019-05-20T09:07:58.477Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Websites"},"content":{"en-US":"# Websites\\n\\nThis chapter will talk about managing & mainting the websites. \\nThere\'ll be a sub section per website some general information sections."},"nestedItems":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"zhaEyRDQpdZPHGKKcCRgq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5SuRyrD2GAsm2SAWsGEOgY","type":"Entry","createdAt":"2018-12-11T11:04:31.013Z","updatedAt":"2019-03-12T10:38:27.737Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Models","nl":"models"},"content":{"en-US":"# Models\\n\\nModels store unique data about a topic. For example all information about casestudies is stores in the casestudy model. In this model attributes or field are added to store information like description, customer name, images, videos, etc. We created different models to store the information.\\n\\n**Models to store repetitive information**\\n\\nWe as Stratacache server multiple brands. We have multiple news and PR messages and you can reach us at many phonenumbers or addresses. The common part is that this information is repetitive for our company. That\'s why we store them in lists. At the moment we have the following models, more information about the models can be found in the appendix:\\n\\n- Solutions\\n- Case studies\\n- Events\\n- Brands\\n- Contacts\\n- Blogs\\n- News\\n- Quotes\\n\\n**Models to store unique information**\\n\\nIf we need to store some specific information to use for our output we will store this information in the Topics models. For example some text on a website that is not repetitive, like a cookie notice or privacy policy.\\n\\n- Topics\\n\\n**Models to design pages**\\n\\nWe store webpage specific information needed to create a webpage or landingpage. If you think about the contentmodel casestudie, this content is available to create a PDF or a landingpage. To visit a landingpage you need some kind of webaddress, this information is stored in the slugs model. \\n\\n- Promotions\\n- Slugs\\n\\n**Relationship between models**\\n\\nSo in one model we store a casestudy and in another model we store a webaddress(slug). If you want to visit the landingpage of this casestudy we are able to relate the slug to the casestudy model. \\n\\nWe can also relate case studies to one or more specific brands. Some of the relations are forced to populate, others are optional.\\n\\n\\n\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6hTzPZq6m4AqWigima0QCI","type":"Entry","createdAt":"2019-01-08T13:57:02.740Z","updatedAt":"2019-01-08T15:27:47.250Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Translation"},"content":{"en-US":"## Translation\\n\\nOur content is primarily written and published in English. Based on this English text, translators can directly translate in our cms system.\\n\\n## Front-end\\n\\nBased on the translation, a front-end developer will show a language flag to switch to the particular language. We can provide an automated language selector based on the visitors region. \\n\\n## Slugs/Fallback\\n\\nIf a slug is related to content (this way it\'s available on a website) and a translated version is needed, be sure the translation is made. We don\'t support a fallback to English due to SEO  rules (duplicate content will harm search engine ranking).\\n\\n\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2PCbUgJNv2UeGwMCoUEgcc","type":"Entry","createdAt":"2018-12-06T09:26:27.695Z","updatedAt":"2018-12-20T15:28:32.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":33,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"supportManualItem"}}},"fields":{"title":{"en-US":"Manual","nl":"Algemeen"},"content":{"en-US":"# The Stratacache CMS Manual\\n\\nPlease read this manual before you start using our CMS system. It will give you insights in how our CMS system is build up and content is published on websites or used for other output.\\n\\n## Why we use a headless CMS\\n\\nWe use a headless CMS tool to communicate in a consistent and accurate way with our clients. We are a global company, that\'s why we must secure our communication to be consistent everywhere on the planet. If we want to update information for some reason it must be updated everywhere, every website, every pdf, every manual... every output. \\n\\nOur CMS is a headless CMS. Headless means that it only stores information. It will not create a website or a PDF. The power of the CMS is it\'s consistency, the publishing workflow and multilingualism.\\n\\nThe output we want will be created by software developers.\\n\\n## Models \\n\\nThe key factor in keeping information consistent is the use of database models. We store information about the company in one place in the models.\\n\\nThat\'s a great way but challenging in the beginning. We already created basic models for some information we use in our companies. \\n\\nWe are able to define our own models and we can change them for our specific needs and store our unique data the way we like.  \\n\\nThe models we already created are a reflection of today\'s data.\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n"}}}]},"sysLanguage":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7gkzxNGY1yqS0g4UMiyKEC","type":"Entry","createdAt":"2018-11-19T08:49:55.518Z","updatedAt":"2019-07-09T14:35:28.985Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":28,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"sysLanguage"}}},"fields":{"name":{"en-US":"Defaults"},"translations":{"en-US":{"topic":{"home":{"meta":{"description":"Home default description"}},"news":{"recent-posts":"Recent posts"},"about":{},"events":{},"contact":{},"concepts":{},"products":{},"industries":{},"casestudies":{"general":{"project-summary":"Project summary"}},"language-select":{"title":"Available languages","option":"Choose your language","description":"It seems that you are in the UK or the US, choose English or another language to view our page in your preferred language."}},"buttons":{"reset":"reset","contact":"contact us","filters":"filters","read-more":"read more","view-more":"view more","learn-more":"learn 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reserved"}},"nl":{"topic":{"home":{"meta":{"description":"Home omschrijving"}},"solutions":{"meta":{"description":"Oplossingen omschrijving"}},"language-select":{"title":"Beschikbare talen","option":"Kies uw taal","description":"Het lijkt erop dat u zich in Nederland bevindt, kies hier Nederlands of een andere taal om onze pagina in uw voorkeurstaal te bekijken."}},"buttons":{"read-more":"verder lezen","view-more":"meer zien","learn-more":"meer leren"},"general":{"home":"Home","menu":"menu","next":"volgende","about":"Over ons","dutch":"Nederlands","legal":"legal","cancel":"annuleren","german":"Duits","months":{"full":["januari","februari","maart","april","mei","juni","juli","augustus","september","oktober","november","december"],"short":["jan","feb","mrt","apr","mei","jun","jul","aug","sep","okt","nov","dec"]},"cookies":"cookies","enabled":"ingeschakeld","english":"Engels","loading":"laden","privacy":"privacy","up-next":"Volgende","continue":"ga verder","disabled":"uitgeschakeld","policies":"policies","previous":"vorige","accept-all":"alle toestaan","casestudies":"casestudies","selectLanguage":"Selecteer taal","save-preferences":"voorkeuren opslaan","all-rights-reserved":"Alle rechten voorbehouden"}},"zh":{"topic":{"home":{"meta":{"description":"Home default description"}},"solutions":{"meta":{"description":"Solutions description"}},"language-select":{"title":"Available languages","option":"Choose your language","description":"It seems that you are in the UK or the US, choose English or another language to view our page in your preferred language."}},"buttons":{"read-more":"read more","view-more":"view more","learn-more":"learn more >"},"general":{"home":"Home","menu":"menu","next":"next","about":"About","dutch":"Dutch","legal":"legal","cancel":"cancel","german":"German","months":{"full":["january","february","march","april","may","june","july","august","september","october","november","december"],"short":["jan","feb","march","apr","may","june","july","aug","sept","oct","nov","dec"]},"cookies":"cookies","enabled":"enabled","english":"English","loading":"loading","privacy":"privacy","up-next":"Up next","continue":"continue","disabled":"disabled","policies":"policies","previous":"previous","accept-all":"accept all","contact-us":"contact us","casestudies":"casestudies","select-language":"Select language","save-preferences":"save preferences","all-rights-reserved":"All rights reserved"}}}}}]},"features":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"YgRoDSbG6YOuUQsw06GEY","type":"Entry","createdAt":"2018-11-27T12:49:36.749Z","updatedAt":"2019-04-25T09:55:16.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"features"}}},"fields":{"title":{"en-US":"Make informed decisions"},"description":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Having access to key retail metrics allows managers to make informed decisions that have a positive impact on their 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RegExp(this.input.fields.validation).test(this.$refs.inputRef.value)||(this.errorMessage=this.input.fields.validationHelp),this.input.fields.blockedIsps&&this.input.fields.blockedIsps.length>0&&this.input.fields.blockedIsps.map((function(blockedISP){if(blockedISP.includes("@*")){var result=blockedISP.split("@");blockedISP="@."+result[1]}var regex="(.*)("+blockedISP+")",match=_this.$refs.inputRef.value.match(new RegExp(regex,"gi"));match&&match.length>0&&match[0]&&(_this.errorMessage=_this.input.fields.blockedIspsMessage)}))):this.errorMessage="Required field"}},computed:{commonAttributes:function(){return{required:this.input.fields.isRequired,name:this.input.fields.pardotName,pattern:this.input.fields.validation,title:this.input.fields.validationHelp}},myOptions:function(){if(["radio","select"].includes(this.input.fields.type)&&void 0!==this.input.fields.options){for(var splitValues=this.input.fields.options.split(/\n/),optCounter=0,options=[],i=0;i<splitValues.length;i++)if(null!==splitValues[i].match(/^(- )/))options.push({name:splitValues[i].substring(1),values:[]}),optCounter++;else if(null!==splitValues[i].match(/^( - )/)){options.filter((function(o){return"object"===(void 0===o?"undefined":_typeof(o))}))[optCounter-1].values.push(splitValues[i].substring(3))}else options.push(splitValues[i]);return options}}}}}(),module.exports.__esModule&&(module.exports=module.exports.default);var __vue__options__="function"==typeof module.exports?module.exports.options:module.exports;__vue__options__.functional,__vue__options__.render=function(){var _vm=this,_h=_vm.$createElement,_c=_vm._self._c||_h;return _c("div",{staticClass:"sc-form-input-container",class:{"textarea-wrapper":"textarea"===_vm.input.fields.type,hidden:_vm.input.fields.hidden,invalid:null!=_vm.errorMessage}},["input"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses(),attrs:{for:"input-"+_vm.input.fields.name}},[_vm._v(_vm._s(_vm.input.fields.label))]),_vm._v(" "),_c("input",_vm._b({ref:"inputRef",staticClass:"input",attrs:{id:"input-"+_vm.input.fields.name,type:_vm.getInputType()},domProps:{value:_vm.field},on:{input:function($event){return _vm.onChange($event)},blur:function($event){return _vm.onBlur($event)}}},"input",_vm.commonAttributes,!1))]:"select"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses(),attrs:{for:"select-"+_vm.input.fields.name}},[_vm._v(_vm._s(_vm.input.fields.label))]),_vm._v(" "),_c("select",_vm._b({ref:"inputRef",staticClass:"select",attrs:{id:"select-"+_vm.input.fields.name},domProps:{value:_vm.field},on:{change:function($event){return _vm.onChange($event)},blur:function($event){return _vm.onBlur($event)}}},"select",_vm.commonAttributes,!1),[void 0!==_vm.input.fields.includeBlank?_c("option",{staticClass:"blank option",attrs:{value:""}},[_vm._v("\n                "+_vm._s(_vm.input.fields.includeBlank)+"\n            ")]):_vm._e(),_vm._v(" "),_vm._l(_vm.myOptions,(function(option,index){return["object"==typeof option?_c("optgroup",{key:"optgroup-"+option.name,staticClass:"optgroup",attrs:{label:option.name}},_vm._l(option.values,(function(value){return _c("option",{key:option.name+"-"+value,staticClass:"option",domProps:{value:value}},[_vm._v(_vm._s(value)+"\n                    ")])})),0):_c("option",{key:option+"-"+index,staticClass:"option",domProps:{value:option}},[_vm._v(_vm._s(option))])]}))],2)]:"checkbox"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses()+" checkbox"},[_vm._v("\n            "+_vm._s(_vm.input.fields.label)+"\n            "),_c("input",_vm._b({ref:"inputRef",staticClass:"checkbox",attrs:{id:"checkbox-"+_vm.input.fields.name,type:"checkbox"},domProps:{value:_vm.field},on:{change:function($event){return _vm.onSelect($event)}}},"input",_vm.commonAttributes,!1))])]:"checkbox yes/no"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses()+" checkbox opt-in"},[_c("input",_vm._b({ref:"inputRef",staticClass:"checkbox",attrs:{id:"checkbox-"+_vm.input.fields.name,type:"checkbox"},domProps:{value:_vm.field},on:{change:function($event){return _vm.onSelect($event)}}},"input",_vm.commonAttributes,!1)),_vm._v(" "),_vm.input.fields.labelWithLink?_c("sc-markitup",{attrs:{content:_vm.input.fields.labelWithLink}}):_vm.input.fields.label?_c("sc-markitup",{attrs:{content:_vm.input.fields.label}}):_vm._e()],1)]:"checkbox required yes"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses()+" checkbox privacy-policy"},[_c("input",_vm._b({ref:"inputRef",staticClass:"checkbox",attrs:{id:"checkbox-"+_vm.input.fields.name,type:"checkbox"},domProps:{value:_vm.field},on:{change:function($event){return _vm.onSelect($event)}}},"input",_vm.commonAttributes,!1)),_vm._v(" "),_vm.input.fields.labelWithLink?_c("sc-markitup",{attrs:{content:_vm.input.fields.labelWithLink}}):_vm.input.fields.label?_c("sc-markitup",{attrs:{content:_vm.input.fields.label}}):_vm._e()],1)]:"radio"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses()},[_vm._v(_vm._s(_vm.input.fields.label)+":")]),_vm._v(" "),_vm._l(_vm.myOptions,(function(option){return[_c("label",{key:option+"-label",staticClass:"radio label"},[_vm._v("\n                "+_vm._s(option)+"\n                "),_c("input",_vm._b({key:option+"-input",staticClass:"radio",attrs:{type:"radio"},domProps:{value:option},on:{change:function($event){return _vm.onChange($event)}}},"input",_vm.commonAttributes,!1))])]}))]:"textarea"===_vm.input.fields.type?[_c("label",{class:_vm.labelClasses(),attrs:{for:"textarea-"+_vm.input.fields.name}},[_vm._v(_vm._s(_vm.input.fields.label))]),_vm._v(" "),_c("textarea",_vm._b({ref:"inputRef",staticClass:"textarea",attrs:{id:"textarea-"+_vm.input.fields.name},domProps:{value:_vm.field},on:{change:function($event){return _vm.onChange($event)},blur:function($event){return _vm.onBlur($event)}}},"textarea",_vm.commonAttributes,!1))]:_vm._e(),_vm._v(" "),_vm.errorMessage?[_c("span",{staticClass:"error-message"},[_vm._v(_vm._s(_vm.errorMessage))])]:_vm._e()],2)},__vue__options__.staticRenderFns=[]},function(module,exports,__webpack_require__){"use strict";var _interopRequire=function(obj){return obj&&obj.__esModule?obj.default:obj},mixins={scMetaTopic:_interopRequire(__webpack_require__(259)),scMetaEntry:_interopRequire(__webpack_require__(260)),scMetaBrand:_interopRequire(__webpack_require__(261))};module.exports=mixins},function(module,exports,__webpack_require__){"use strict";var scMetaTopic={data:function(){return{meta:{title:void 0,description:void 0,keywords:void 0,canonical:void 0,image:void 0,twitter:void 0,alternates:[]}}},metaInfo:function(){var meta={meta:[{vmid:"language",name:"language",content:this.$store.getters.getLocale()}]};if(this.meta.title&&(meta.title=this.meta.title),void 0!==this.meta.title&&meta.meta.push({property:"og:title",content:this.meta.title,template:function(chunk){return""+chunk}}),void 0!==this.meta.description&&(meta.meta.push({name:"description",content:this.meta.description}),meta.meta.push({property:"og:description",content:this.meta.description})),void 0!==this.meta.keywords&&meta.meta.push({vmid:"keywords",name:"keywords",content:this.meta.keywords.join(", ")}),void 0===meta.link&&(meta.link=[]),void 0!==this.meta.canonical)meta.link.push({rel:"canonical",href:this.meta.canonical});else{var path="https://www.stratacache.com"+this.$route.path;path.endsWith("/")||(path+="/"),meta.link.push({rel:"canonical",href:path})}if(this.meta.alternates.length>0){void 0===meta.link&&(meta.link=[]);for(var _step,_iterator=this.meta.alternates[Symbol.iterator]();!(_step=_iterator.next()).done;){var alt=_step.value,url=window.location.origin;alt.slug==="/"+alt.locale?url+="/"+alt.locale:url+="/"+alt.locale+"/"+alt.slug,meta.link.push({rel:"alternate",hreflang:alt.locale,href:url})}}var value="index, follow";return void 0===this.meta.robotsIndex&&void 0===this.meta.robotsFollow||(void 0!==this.meta.robotsIndex&&!1===this.meta.robotsIndex&&(value=value.replace("index","noindex")),void 0!==this.meta.robotsFollow&&!1===this.meta.robotsFollow&&(value=value.replace("follow","nofollow"))),meta.meta.push({vmid:"robots",name:"robots",content:value}),this.meta.image&&(meta.meta.push({name:"image",property:"og:image",content:this.meta.image.url}),meta.meta.push({property:"og:image",content:this.meta.image.url})),this.meta.twitter&&(this.meta.twitter.card&&meta.meta.push({vmid:"twitter:card",name:"twitter:card",content:this.meta.twitter.card}),this.meta.twitter.title&&meta.meta.push({vmid:"twitter:title",name:"twitter:title",content:this.meta.title}),this.meta.twitter.creator&&(meta.meta.push({vmid:"twitter:creator",name:"twitter:creator",content:this.meta.twitter.creator}),meta.meta.push({vmid:"twitter:site",name:"twitter:site",content:this.meta.twitter.creator})),this.meta.image&&(meta.meta.push({vmid:"twitter:image",name:"twitter:image",content:this.meta.image.url}),this.meta.twitter.imageAlt&&meta.meta.push({vmid:"twitter:image:alt",name:"twitter:image",content:this.meta.twitter.imageAlt}))),meta},methods:{fetchMeta:function(name){var _this=this;this.$getEntriesWithFallbackLanguage({content_type:"topics","fields.name":name,select:["fields.slug"],include:10}).then((function(res){1===res.items.length&&_this.processMeta(res.items[0],res.includes)})).catch((function(err){}))},processMeta:function(item,includes){var imageId,fields,url,details,_this=this,currentLocale=this.$store.getters.getLocaleIso();if(void 0!==item.fields&&void 0!==item.fields.slug){var slug=item.fields.slug;void 0!==slug.fields.metaTitle?this.meta.title=slug.fields.metaTitle:(this.meta.title=this.$options.name.toLowerCase(),this.meta.title=this.meta.title.charAt(0).toUpperCase()+this.meta.title.slice(1)),void 0!==slug.fields.metaDescription&&(this.meta.description=slug.fields.metaDescription),void 0!==slug.fields.metaKeywords&&(this.meta.keywords=slug.fields.metaKeywords),void 0===slug.fields.canonicalUrl&&void 0===slug.fields.fallBackCanonicalUrl||(slug.fields.fallBackCanonicalUrl?this.meta.canonical=slug.fields.fallBackCanonicalUrl:this.meta.canonical=slug.fields.canonicalUrl);var availableLocales=this.$store.getters.availableLocales();if(void 0!==slug.fields.slug&&Object.keys(slug.fields.slug).length>1)for(var key in this.meta.alternates=[],slug.fields.slug)key!==currentLocale&&availableLocales.includes(key)&&this.meta.alternates.push({locale:key,slug:slug.fields.slug[key]});void 0!==slug.fields.robotsIndex&&(this.meta.robotsIndex=slug.fields.robotsIndex["en-US"]),void 0!==slug.fields.robotsFollow&&(this.meta.robotsFollow=slug.fields.robotsFollow["en-US"]);var _fields$file$currentLocale,image=slug.fields.image,assets=includes.Asset;if(image&&assets)imageId=image[currentLocale]?image[currentLocale].sys.id:image.sys.id,fields=assets.find((function(asset){return asset.sys.id===imageId})).fields,url=(_fields$file$currentLocale=fields.file[currentLocale]?fields.file[currentLocale]:fields.file).url,details=_fields$file$currentLocale.details,_this.meta.image={url:"https:"+url,width:details.image.width,height:details.image.height};var metaTwitter=slug.fields.metaTwitter,entries=includes.Entry;if(metaTwitter&&entries)!function(){var twitterId=metaTwitter[currentLocale].sys.id,fields=entries.find((function(entry){return entry.sys.id===twitterId})).fields;_this.meta.twitter={card:fields.card&&fields.card[currentLocale],creator:fields.creator&&fields.creator[currentLocale],imageAlt:fields.imageAlt&&fields.imageAlt[currentLocale]}}()}}}};module.exports=scMetaTopic},function(module,exports,__webpack_require__){"use strict";var _defineProperty=function(obj,key,value){return Object.defineProperty(obj,key,{value:value,enumerable:!0,configurable:!0,writable:!0})},scMetaEntry={data:function(){return{fallback:void 0,contentfulContentType:void 0,meta:{title:void 0,description:void 0,keywords:void 0,canonical:void 0,image:void 0,twitter:void 0,alternates:[]}}},metaInfo:function(){var meta={title:this.meta.title,meta:[{vmid:"language",name:"language",content:this.$store.getters.getLocale()}]};if(void 0!==this.meta.title&&this.meta.title.length>0&&meta.meta.push({vmid:"og:title",property:"og:title",content:this.meta.title}),void 0!==this.meta.description&&this.meta.description.length>0&&(meta.meta.push({vmid:"description",name:"description",content:this.meta.description}),meta.meta.push({vmid:"og:description",property:"og:description",content:this.meta.description})),void 0!==this.meta.keywords&&this.meta.keywords.length>0&&meta.meta.push({vmid:"keywords",name:"keywords",content:this.meta.keywords.join(", ")}),void 0!==this.meta.canonical&&this.meta.canonical.length>0)void 0===meta.link&&(meta.link=[]),meta.link.push({rel:"canonical",href:this.meta.canonical});else{void 0===meta.link&&(meta.link=[]);var path="https://www.stratacache.com"+this.$route.path;path.endsWith("/")||(path+="/"),meta.link.push({rel:"canonical",href:path})}if(this.meta.alternates.length>0){void 0===meta.link&&(meta.link=[]);for(var _step,_iterator=this.meta.alternates[Symbol.iterator]();!(_step=_iterator.next()).done;){var alt=_step.value;meta.link.push(alt)}}var value="index, follow";return void 0===this.meta.robotsIndex&&void 0===this.meta.robotsFollow||(void 0!==this.meta.robotsIndex&&!1===this.meta.robotsIndex&&(value=value.replace("index","noindex")),void 0!==this.meta.robotsFollow&&!1===this.meta.robotsFollow&&(value=value.replace("follow","nofollow"))),meta.meta.push({vmid:"robots",name:"robots",content:value}),this.meta.image&&(meta.meta.push({property:"og:image",content:this.meta.image.url}),meta.meta.push({name:"image",property:"og:image",content:this.meta.image.url})),this.meta.twitter&&(this.meta.twitter.card&&meta.meta.push({vmid:"twitter:card",name:"twitter:card",content:this.meta.twitter.card}),this.meta.twitter.title&&meta.meta.push({vmid:"twitter:title",name:"twitter:title",content:this.meta.title}),this.meta.twitter.creator&&(meta.meta.push({vmid:"twitter:creator",name:"twitter:creator",content:this.meta.twitter.creator}),meta.meta.push({vmid:"twitter:site",name:"twitter:site",content:this.meta.twitter.creator})),this.meta.image&&(meta.meta.push({vmid:"twitter:image",name:"twitter:image",content:this.meta.image.url}),this.meta.twitter.imageAlt&&meta.meta.push({vmid:"twitter:image:alt",name:"twitter:image",content:this.meta.twitter.imageAlt}))),meta},watch:{item:function(newVal,oldVal){void 0===oldVal&&"object"==typeof newVal&&this.fetchMeta()}},methods:{fetchMeta:function(){var _this=this,fallback=void 0===arguments[0]?null:arguments[0];this.fallback=fallback;var _$getEntries,endpoint=this.$route.meta.endpoint;"concepts"===endpoint?endpoint="solutions":"pressrelease"===endpoint?endpoint="blog":["software","hardware"].includes(endpoint)&&(endpoint="products"),this.contentfulContentType&&(endpoint=this.contentfulContentType),this.$getEntries((_$getEntries={content_type:endpoint},_defineProperty(_$getEntries,"fields.slug."+_this.$store.getters.getLocaleIso(_this.$store.getters.getLocale()),_this.$route.params.slug),_defineProperty(_$getEntries,"select","fields.meta,fields.slug"),_defineProperty(_$getEntries,"locale","*"),_defineProperty(_$getEntries,"include",3),_$getEntries)).then((function(res){res.items.length>0?_this.processMeta(res.items[0],res.includes):(_this.setDefault("title",_this.fallback),_this.setDefault("description",_this.fallback))})).catch((function(err){}))},processMeta:function(metaItem,includes){var item,twitterId,fields,_this=this,currentLocale=this.$store.getters.getLocale();if(void 0!==metaItem.fields.meta?(void 0!==(item=metaItem.fields.meta).fields.robotsIndex&&(_this.meta.robotsIndex=item.fields.robotsIndex),void 0!==item.fields.robotsFollow&&(_this.meta.robotsFollow=item.fields.robotsFollow),["title","description","canonical","keywords"].forEach((function(field){void 0!==item.fields[field]?_this.meta[field]=item.fields[field]:["title","description"].includes(field)&&_this.setDefault(field,_this.fallback)}))):(this.setDefault("title",this.fallback),this.setDefault("description",this.fallback)),void 0!==metaItem.fields.slug){var origin=window.location.origin;this.meta.alternates=[];var availableLocales=this.$store.getters.availableLocales();for(var isoKey in metaItem.fields.slug)if(availableLocales.includes(isoKey)&&isoKey!==currentLocale){var path=decodeURI(this.$getRoute(this.$route.meta.endpoint,this.$store.getters.getLocaleByIso(isoKey)));this.meta.alternates.push({vmid:"alternate-"+isoKey,rel:"alternate",href:origin+path+"/"+metaItem.fields.slug,hreflang:isoKey})}}if(metaItem.fields&&metaItem.fields.meta){var _asset$fields$file$currentLocale,meta=metaItem.fields.meta,image=meta.fields.image,assets=includes.Asset;if(image&&assets)!function(){var imageId=image.sys.id,asset=assets.find((function(asset){return asset.sys.id===imageId}));if(asset){var url=(_asset$fields$file$currentLocale=asset.fields.file[currentLocale]?asset.fields.file[currentLocale]:asset.fields.file).url,details=_asset$fields$file$currentLocale.details;_this.meta.image={url:"https:"+url,width:details.image.width,height:details.image.height}}}();var metaTwitter=meta.fields.metaTwitter,entries=includes.Entry;if(metaTwitter&&entries)twitterId=metaTwitter.sys.id,fields=entries.find((function(entry){return entry.sys.id===twitterId})).fields,_this.meta.twitter={card:fields.card&&fields.card,creator:fields.creator&&fields.creator,imageAlt:fields.imageAlt&&fields.imageAlt}}},setDefault:function(field,fallback){if(void 0!==this.item)switch(field){case"title":void 0!==this.item.fields.title&&(this.meta.title=this.item.fields.title.substring(0,60));break;case"description":void 0!==this.item.fields.shortDescription?this.meta.description=this.item.fields.shortDescription.substring(0,158):void 0!==this.item.fields.summary?this.meta.description=this.item.fields.summary.substring(0,158):void 0!==this.item.fields.description&&(this.meta.description=this.item.fields.description.substring(0,158))}else if(fallback)switch(field){case"title":fallback.title&&(this.meta.title=fallback.title.substring(0,60));break;case"description":fallback.shortDescription?this.meta.description=fallback.shortDescription.substring(0,158):fallback.summary?this.meta.description=fallback.summary.substring(0,158):fallback.description&&(this.meta.description=fallback.description.substring(0,158))}}}};module.exports=scMetaEntry},function(module,exports,__webpack_require__){"use strict";var scMetaBrand={data:function(){return{meta:{siteName:null,type:null,locale:null,url:null,title:null,description:null,keywords:null,image:null,twitter:null,facebookAppId:null}}},methods:{fetchMeta:function(){var _this=this,_ref=void 0===arguments[0]?{}:arguments[0],siteName=_ref.siteName,locale=_ref.locale,url=_ref.url,brandName=_ref.brandName;if(!siteName)throw new Error("Site Name is not set.");if(!locale)throw new Error("Locale is not set.");if(!url)throw new Error("Url is not set.");if(!brandName)throw new Error("Brand Name is not set.");this.meta=Object.assign(this.meta,{siteName:siteName,locale:locale,url:url}),this.$getEntries({content_type:"brand",include:10,locale:"*","fields.name":brandName},!0).then((function(_ref2){var items=_ref2.items,includes=_ref2.includes;return{meta:items&&items[0]&&items[0].fields&&items[0].fields.meta,includes:includes}})).then((function(_ref2){var meta=_ref2.meta,includes=_ref2.includes,currentLocale=_this.$store.getters.getLocaleIso();_this.setMetaValues({meta:meta,includes:includes,currentLocale:currentLocale})}))},setMetaValues:function(){var _this=this,_ref=void 0===arguments[0]?{}:arguments[0],meta=_ref.meta,includes=_ref.includes;_ref.currentLocale;if(meta){var _fields$file,imageId,fields,url,details,assets=includes.Asset,entries=includes.Entry,_meta$fields=meta.fields,title=_meta$fields.title,description=_meta$fields.description,keywords=_meta$fields.keywords,robotsIndex=_meta$fields.robotsIndex,robotsFollow=_meta$fields.robotsFollow,image=_meta$fields.image,metaTwitter=_meta$fields.metaTwitter,facebookAppId=_meta$fields.facebookAppId;if(title&&(this.meta.title=title),description&&(this.meta.description=description),keywords&&(this.meta.keywords=keywords),robotsIndex&&(this.meta.robotsIndex=robotsIndex),robotsFollow&&(this.meta.robotsFollow=robotsFollow),image)imageId=image.sys.id,fields=assets.find((function(asset){return asset.sys.id===imageId})).fields,url=(_fields$file=fields.file).url,details=_fields$file.details,_this.meta.image={url:"https:"+url,width:details.image.width,height:details.image.height};if(metaTwitter)!function(){var twitterId=metaTwitter.sys.id,fields=entries.find((function(entry){return entry.sys.id===twitterId})).fields;_this.meta.twitter={card:fields.card&&fields.card,creator:fields.creator&&fields.creator,imageAlt:fields.imageAlt&&fields.imageAlt}}();facebookAppId&&(this.meta.facebookAppId=facebookAppId)}}},metaInfo:function(){var _this=this,meta={title:this.meta.title,htmlAttrs:{lang:this.meta.locale},meta:[{vmid:"language",name:"language",content:this.meta.locale},{vmid:"og:site_name",property:"og:site_name",content:this.meta.siteName},{vmid:"og:type",property:"og:type",content:"website"},{vmid:"og:locale",property:"og:locale",content:this.meta.locale}],titleTemplate:function(titleChunk){return titleChunk?""+titleChunk:_this.siteName},changed:function(newInfo,addedTags,removedTags){_.flatMap(addedTags.link,(function(link){return link.attributes})).find((function(attribute){return"alternate"===attribute.rel.value}))&&this.$store&&this.$store.dispatch("SET_HREFLANGS",void 0)}};this.meta.title&&meta.meta.push({vmid:"og:title",property:"og:title",content:this.meta.title,template:function(chunk){return""+chunk}}),this.meta.description&&(meta.meta.push({vmid:"description",name:"description",content:this.meta.description}),meta.meta.push({vmid:"og:description",property:"og:description",content:this.meta.description})),this.meta.keywords&&meta.meta.push({vmid:"keywords",name:"keywords",content:this.meta.keywords.join(", ")});var value="index, follow";return(this.meta.robotsIndex||this.meta.robotsFollow)&&(this.meta.robotsIndex&&!1===this.meta.robotsIndex&&(value=value.replace("index","noindex")),this.meta.robotsFollow&&!1===this.meta.robotsFollow&&(value=value.replace("follow","nofollow"))),meta.meta.push({vmid:"robots",name:"robots",content:value}),this.meta.twitter&&(this.meta.twitter.card&&meta.meta.push({vmid:"twitter:card",name:"twitter:card",content:this.meta.twitter.card}),this.meta.twitter.title&&meta.meta.push({vmid:"twitter:title",name:"twitter:title",content:this.meta.title}),this.meta.twitter.creator&&(meta.meta.push({vmid:"twitter:creator",name:"twitter:creator",content:this.meta.twitter.creator}),meta.meta.push({vmid:"twitter:site",name:"twitter:site",content:this.meta.twitter.creator})),this.meta.image&&(meta.meta.push({vmid:"twitter:image",name:"twitter:image",content:this.meta.image.url}),this.meta.twitter.imageAlt&&meta.meta.push({vmid:"twitter:image:alt",name:"twitter:image",content:this.meta.twitter.imageAlt}))),this.meta.facebookAppId&&meta.meta.push({vmid:"fb:app_id",name:"fb:app_id",content:this.meta.facebookAppId}),meta}};module.exports=scMetaBrand},function(module,exports,__webpack_require__){"use strict";var obj,Api=(obj=__webpack_require__(263))&&obj.__esModule?obj.default:obj;module.exports=Api},function(module,exports,__webpack_require__){"use strict";var _slicedToArray=function(arr,i){if(Array.isArray(arr))return arr;if(Symbol.iterator in Object(arr)){for(var _step,_arr=[],_iterator=arr[Symbol.iterator]();!(_step=_iterator.next()).done&&(_arr.push(_step.value),!i||_arr.length!==i););return _arr}throw new TypeError("Invalid attempt to destructure non-iterable instance")},mediaData=__webpack_require__(264),brandData=void 0,brandContentTypes=void 0,globalData=__webpack_require__(103),globalContentTypes=Object.keys(globalData.contentTypes);function _findLinkedFields(input){var results=void 0===arguments[1]?[]:arguments[1],iteration=void 0===arguments[2]?0:arguments[2],iterable=Array.isArray(input)?input:Object.entries(input);return iterable.forEach((function(_ref,index){var _ref2=_slicedToArray(_ref,2),key=_ref2[0],entry=_ref2[1];"object"!=typeof entry||Array.isArray(entry)?Array.isArray(entry)&&entry.forEach((function(item){void 0!==item.sys&&"Link"===item.sys.type&&results.push({type:item.sys.linkType,id:item.sys.id,key:key,index:index,containerType:Array.isArray(entry)?"array":"object",entry:entry})})):void 0!==entry.sys&&"Link"===entry.sys.type?results.push({type:entry.sys.linkType,id:entry.sys.id,key:key,index:index,containerType:Array.isArray(entry)?"array":"object",entry:entry}):_findLinkedFields(entry,results,iteration++)})),results}function _findBySysId(sysId){var dataset=void 0===arguments[1]?void 0:arguments[1],types=void 0===arguments[2]?void 0:arguments[2],result=void 0;if(dataset){for(var _step,_iterator=types[Symbol.iterator]();!(_step=_iterator.next()).done;){var type=_step.value;if(result=dataset.contentTypes[type].entries.find((function(e){return e.sys.id===sysId})))break}if(!result)for(var _step2,_iterator2=globalContentTypes[Symbol.iterator]();!(_step2=_iterator2.next()).done;){type=_step2.value;if(result=globalData.contentTypes[type].entries.find((function(e){return e.sys.id===sysId})))break}}else{for(var _step3,_iterator3=brandContentTypes[Symbol.iterator]();!(_step3=_iterator3.next()).done;){type=_step3.value;if(result=brandData.contentTypes[type].entries.find((function(e){return e.sys.id===sysId})))break}if(!result)for(var _step4,_iterator4=globalContentTypes[Symbol.iterator]();!(_step4=_iterator4.next()).done;){type=_step4.value;if(result=globalData.contentTypes[type].entries.find((function(e){return e.sys.id===sysId})))break}}return result}function _findMediaBySysId(sysId){return mediaData.find((function(e){return e.sys.id===sysId}))}function _deleteBySysId(set,id){var workingSet=void 0;if(!Array.isArray(set))for(var i=(workingSet=Object.entries(set)).length-1;i>0;i--){var _workingSet$i=_slicedToArray(workingSet[i],2),key=_workingSet$i[0],value=_workingSet$i[1];if(Array.isArray(value)){var matchingIndex=value.findIndex((function(vItem){return vItem.sys&&vItem.sys.id===id}));-1!==matchingIndex&&set[key].splice(matchingIndex,1)}else"object"==typeof value&&_deleteBySysId(set[key],id)}}function prepData(id){brandData=__webpack_require__(265)("./"+id+".json"),brandContentTypes=Object.keys(brandData.contentTypes)}function getData(query){var brandId=query["fields.brands.sys.id"],contentTypeId=query.content_type,sysId=query["sys.id"],searchValue=query.query,queryKeys=Object.keys(query),conditions=queryKeys.filter((function(k){return k.includes("[exists]")})),target=queryKeys.find((function(k){return"fields.brands.sys.id"!==k&&k.includes("fields.")&&!k.includes("[")})),targetKey=void 0,targetValue=void 0;target&&(targetKey=target.split(".")[1],targetValue=query[target]);var conditionFields,data=brandId?brandData:globalData,results=[];if(contentTypeId&&!sysId)data=data.contentTypes[contentTypeId].entries,conditions.length>0&&(conditionFields=conditions.map((function(c){var matches=c.match(/\.(.*)\[exists]/);if(matches)return matches[1]})),conditionFields=[].concat(function(arr){if(Array.isArray(arr)){for(var i=0,arr2=Array(arr.length);i<arr.length;i++)arr2[i]=arr[i];return arr2}return Array.from(arr)}(new Set(conditionFields))),data=data.filter((function(item){if(item.fields){for(var isValid=!0,fieldKeys=Object.keys(item.fields),i=0;i<conditionFields.length;i++)if(!fieldKeys.includes(conditionFields[i])){isValid=!1;break}return isValid}}))),searchValue?data=data.filter((function(item){var isValid=!1;if(item.fields)for(var availableFields=Object.keys(item.fields),i=0;i<availableFields.length;i++){var f=item.fields[availableFields[i]];if("object"!=typeof f||Array.isArray(f)){if("string"==typeof f&&f.includes(searchValue)){isValid=!0;break}}else if(f[DEFAULT_LOCALE]&&"string"==typeof f[DEFAULT_LOCALE]&&f[DEFAULT_LOCALE].includes(searchValue)){isValid=!0;break}}return isValid})):target&&(data=data.filter((function(item){if(item.fields&&item.fields[targetKey])return"object"!=typeof item.fields[targetKey]||Array.isArray(item.fields[targetKey])?Array.isArray(item.fields[targetKey])?item.fields[targetKey].includes(targetValue):item.fields[targetKey]===targetValue:Array.isArray(item.fields[targetKey][DEFAULT_LOCALE])?item.fields[targetKey][DEFAULT_LOCALE].includes(targetValue):item.fields[targetKey][DEFAULT_LOCALE]&&targetValue===item.fields[targetKey][DEFAULT_LOCALE]}))),results=data;else if(sysId)for(var _step,result=void 0,_iterator=(brandId?brandContentTypes:globalContentTypes)[Symbol.iterator]();!(_step=_iterator.next()).done;){var type=_step.value;if(result=data.contentTypes[type].entries.find((function(e){return e.sys.id===sysId}))){results.push(result);break}}return new Promise((function(resolve,reject){var response={data:{items:results}},includeDepth=2;"number"==typeof query.include&&(includeDepth+=parseInt(query.include)),includeDepth>10&&(includeDepth=10),response.data.includes={Entry:[],Asset:[]},response.data.includes=function _findIncludes(set,resolvedIncludes,_x,_x2,depth){var processedIds=void 0===arguments[2]?[]:arguments[2],includeDepth=void 0===arguments[3]?1:arguments[3],setResults=[];return set.forEach((function(entry){entry.fields&&_findLinkedFields(entry.fields).forEach((function(result,index){if(!processedIds.includes(result.id))if(processedIds.push(result.id),"Entry"===result.type){var resolvedEntry=_findBySysId(result.id);resolvedEntry?(setResults.push(resolvedEntry),resolvedIncludes.Entry.push(resolvedEntry)):_deleteBySysId(entry.fields,result.id)}else if("Asset"===result.type){var resolvedAsset=_findMediaBySysId(result.id);resolvedAsset&&resolvedIncludes.Asset.push(resolvedAsset)}}))})),depth<=includeDepth&&setResults.length>0&&_findIncludes(setResults,resolvedIncludes,processedIds,includeDepth,depth+1),resolvedIncludes}(results,{Entry:[],Asset:[]},[],includeDepth,1),resolve(response)}))}var DEFAULT_LOCALE="en-US",ScContentfulApi={install:function(Vue,options){prepData(options.id),Vue.mixin({methods:{validateRequest:function(query,checkContentType){if("undefined"==typeof axios)throw new ReferenceError("Missing axios dependency.");if(void 0===query)throw new InternalError("Query parameters are missing.");if(checkContentType&&"undefined"===query.content_type)throw new SyntaxError("Query parameter content_type is required.")},serializeQuery:function(obj){var str=[];for(var p in obj)obj.hasOwnProperty(p)&&str.push(encodeURIComponent(p)+"="+encodeURIComponent(obj[p]));return str.join("&")},mergeObjects:function(obj1,obj2){var result={};for(var attrname in obj1)result[attrname]=obj1[attrname];for(var attrname in obj2)result[attrname]=obj2[attrname];return result},findInIncludes:function(id,includes){if(void 0!==includes)for(var i=0;i<includes.length;i++){var inc=includes[i];if(inc&&inc.sys.id===id)return includes[i]}},updateArgumentsForTopicContentType:function(data){if(data&&1===data.length&&"topics"===data[0].content_type)for(var key in data[0])key.indexOf("fields.slug")>-1&&key.indexOf("[")<0&&(data[0][key+"[any]"]=data[0][key],delete data[0][key])},updateValuesToSingleLanguage:function(item,preferredLang){if(item.fields)for(var key in item.fields)if(!(key.indexOf("translation")>-1||void 0===item.fields[key]))if(void 0!==item.fields[key].sys||"object"!=typeof item.fields[key]||Array.isArray(item.fields[key]))void 0!==item.fields[key].fields&&this.updateValuesToSingleLanguage(item.fields[key],preferredLang);else{var fieldLocales=Object.keys(item.fields[key]),hasEnglishLang=fieldLocales.indexOf(DEFAULT_LOCALE)>-1,hasPreferredLang=fieldLocales.indexOf(preferredLang)>-1;if(hasPreferredLang||hasEnglishLang){if(hasPreferredLang)for(var locale in item.fields[key])locale!==preferredLang&&delete item.fields[key][locale];else for(var locale in item.fields[key])locale!==DEFAULT_LOCALE&&delete item.fields[key][locale];var fieldLocale=Object.keys(item.fields[key])[0];if(1===Object.keys(item.fields[key]).length&&[preferredLang,DEFAULT_LOCALE].includes(fieldLocale)){if(["canonicalUrl","canonical"].includes(key)&&fieldLocale!==preferredLang){var canonicalPath="https://www.stratacache.com"+this.$route.path;canonicalPath.endsWith("/")||(canonicalPath+="/"),item.fields.fallBackCanonicalUrl=canonicalPath}item.fields[key]=item.fields[key][fieldLocale]}}else if(fieldLocales.length>0){var localeToCheck=fieldLocales[0];if(!!this.$store.state.locales[localeToCheck])if(Array.isArray(item.fields[key][localeToCheck]))item.fields[key]=[];else switch(typeof item.fields[key][localeToCheck]){case"string":item.fields[key]="";break;case"boolean":case"number":item.fields[key]=void 0;break;default:new error("not implemented")}}}},setDefaultLang:function(data){var _this=this,preferredLang=_this.$store.getters.getLocaleIso(_this.getLang());return void 0!==data.items&&data.items.forEach((function(item){_this.updateValuesToSingleLanguage(item,preferredLang)})),data},resolveLinks:function(data,includes,errors,_x,targetDepth,currentDepth){var _this2=this,flatmap=void 0===arguments[3]||arguments[3],previouslyResolved=void 0===arguments[6]?[]:arguments[6],_this=this;return void 0===includes&&void 0!==data.includes&&(includes=data.includes),void 0===errors&&void 0!==data.errors&&(errors=data.errors),flatmap&&(data=this.setDefaultLang(data)),[void 0,null].includes(includes)||void 0!==data.items&&data.items.forEach((function(item,index,obj){if(void 0!==item.fields){for(var key in item.fields)if(void 0!==item.fields[key])if(item.fields[key].hasOwnProperty("sys")||"object"!=typeof item.fields[key]||Array.isArray(item.fields[key]))if(void 0!==item.fields[key].sys&&void 0!==item.fields[key].sys.linkType){if(void 0!==(result=_this2.findInIncludes(item.fields[key].sys.id,includes[item.fields[key].sys.linkType])))item.fields[key]=result,previouslyResolved.includes(item.fields[key].sys.id)||(previouslyResolved.push(item.fields[key].sys.id),_this.resolveLinks({items:[item.fields[key]]},includes,errors,flatmap,targetDepth,currentDepth,previouslyResolved));else if(void 0!==errors)-1!==errors.map((function(e){return e.details.id})).indexOf(item.fields[key].sys.id)&&delete item.fields[key]}else Array.isArray(item.fields[key])&&currentDepth<=targetDepth&&_this.resolveLinks({items:item.fields[key]},includes,errors,flatmap,targetDepth,currentDepth+1,previouslyResolved);else for(var locale in item.fields[key])if("string"!=typeof item.fields[key][locale]&&void 0!==item.fields[key][locale].sys){var result=_this2.findInIncludes(item.fields[key][locale].sys.id,includes[item.fields[key][locale].sys.linkType]);item.fields[key][locale]=result}}else if(void 0!==item.sys&&void 0!==item.sys.linkType){if(void 0!==(result=_this2.findInIncludes(item.sys.id,includes[item.sys.linkType])))item.sys=result.sys,item.fields=result.fields,previouslyResolved.includes(item.sys.id)||(previouslyResolved.push(item.sys.id),_this.resolveLinks({items:[item]},includes,errors,!0,targetDepth,currentDepth,previouslyResolved));else if(void 0!==errors)-1!==errors.map((function(e){return e.details.id})).indexOf(item.sys.id)&&obj.splice(index,1)}})),data.items=data.items.filter((function(i){return void 0!==i.fields})),data},getLang:function(){return this.$route&&this.$route.meta&&this.$route.meta.locale?this.$route.meta.locale:this.$store.getters.getLocale()},getUri:function(){return"https://cdn.contentful.com//spaces/lx4pzcb22oh0/environments/master"},getToken:function(){return"3a0b5129341e2f89333ff07e41011b47f4c97b8ba356a11fb71a7b52702d945a"},$getEntry:function(id,query){var defaults={locale:this.$store.getters.getLocaleIso(this.getLang())};return defaults=this.mergeObjects(defaults,query),this.$getData(defaults)},$getEntriesWithFallbackLanguage:function(query){var brandless=void 0!==arguments[1]&&arguments[1],localeOverride=void 0===arguments[2]?null:arguments[2];this.validateRequest(query,!0);var _this=this,defaults={"fields.brands.sys.id":"6lXlUrPLlCsCyEaKMoMSE6",locale:"*"};return this.updateArgumentsForTopicContentType(arguments),defaults=this.mergeObjects(defaults,query),brandless&&delete defaults["fields.brands.sys.id"],localeOverride&&(defaults.locale=localeOverride),this.$getData(defaults).then((function(res){var sortOrder,orderField;if(query.order&&(sortOrder=query.order.includes("-")?"descending":"ascending",orderField=query.order.replace("-","").split(".")[1],res.data.items=res.data.items.sort((function(a,b){var stingifiedA=JSON.stringify(a.fields[orderField]),stingifiedB=JSON.stringify(b.fields[orderField]);return stingifiedA>stingifiedB?"ascending"===sortOrder?1:-1:stingifiedA<stingifiedB?"ascending"===sortOrder?-1:1:0}))),query.limit&&(res.data.items=res.data.items.slice(0,query.limit)),res&&res.data&&res.data.items&&0===res.data.items.length){var preferenceLang=_this.$store.getters.getLocaleIso(_this.getLang()),fallbackLanguage=DEFAULT_LOCALE;if(!localeOverride)return _this.$getEntriesWithFallbackLanguage(query,brandless,preferenceLang);if(localeOverride!==fallbackLanguage)return _this.$getEntriesWithFallbackLanguage(query,brandless,fallbackLanguage)}var includeDepth=2;return"number"==typeof query.include&&(includeDepth+=parseInt(query.include)),includeDepth>10&&(includeDepth=10),_this.resolveLinks(res.data,void 0,void 0,!0,50,1)}))},$getData:function(query){return getData(query)},$getEntries:function(query){var brandless=void 0!==arguments[1]&&arguments[1],flatmap=void 0===arguments[2]||arguments[2];this.validateRequest(query,!0);var _this=this,defaults={"fields.brands.sys.id":"6lXlUrPLlCsCyEaKMoMSE6",locale:this.$store.getters.getLocaleIso(this.getLang())};defaults=this.mergeObjects(defaults,query);var includeDepth=2;return"number"==typeof query.include&&(includeDepth+=parseInt(query.include)),includeDepth>10&&(includeDepth=10),brandless&&delete defaults["fields.brands.sys.id"],this.$getData(defaults).then((function(res){var sortOrder,orderField;return query.order&&(sortOrder=query.order.includes("-")?"descending":"ascending",orderField=query.order.replace("-","").split(".")[1],res.data.items=res.data.items.sort((function(a,b){var stingifiedA=JSON.stringify(a.fields[orderField]),stingifiedB=JSON.stringify(b.fields[orderField]);return stingifiedA>stingifiedB?"ascending"===sortOrder?1:-1:stingifiedA<stingifiedB?"ascending"===sortOrder?-1:1:0}))),query.limit&&(res.data.items=res.data.items.slice(0,query.limit)),_this.resolveLinks(res.data,void 0,void 0,flatmap,includeDepth,1)}))},$getSlugEntry:function(query,brandless){return this.$getEntriesWithFallbackLanguage(query,brandless).then((function(response){if([void 0,response&&response.items&&response.items[0]&&response.items[0].fields&&response.items[0].fields.slug].includes(query["fields.slug"]))return response}))},$getAsset:function(id,query){return this.validateRequest(query||{}),this.$getData(query)},$getAssetWithFallbackLanguage:function(id,query){this.validateRequest(query);var defaults={locale:this.$store.getters.getLocaleIso(this.getLang())};return defaults=this.mergeObjects(defaults,query),new Promise((function(resolve,reject){var item=_findMediaBySysId(id);item?resolve({data:item}):reject("Asset not found")}))}}})}};module.exports={ScContentfulApi:ScContentfulApi,prepData:prepData,getData:getData}},function(module){module.exports=JSON.parse('[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Hxi62L1oojvZC8mnb2SL4","type":"Asset","createdAt":"2023-05-11T08:00:03.090Z","updatedAt":"2023-05-11T08:00:03.090Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1},"fields":{"title":{"en-US":"WE Fashion Flagshipstore Picture 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5 Trends Transforming Retail"},"slug":{"en-US":"pgri-5-trends-transforming-retail"},"tags":{"en-US":["News"]},"description":{"en-US":"# GRI: 5 Trends Transforming Retail\\n\\nGreat article on the *“5 Trends Transforming Retail”* in Public Gaming International Magazine from Tom Stanek, IGT\'s Senior Director of Global Retail Sales & Marketing. *“Trend 3: Connected Retail through the Internet of Things”* mentions how our Walkbase solution helps understand consumer behavior to customize experiences at retail:\\n\\n*__“IoT solutions such as Walkbase can help retailers and brands design and customize their attractions to improve relationships with consumers. Walkbase is a Wi-Fi application that gathers and aggregates customer data from all in-store data sources, including sensors that track what customers are doing in-store, video feeds, point-of-sale data, people-counters, the existing Wi-Fi network, and more. Such solutions can help retailers understand precisely how consumers behave in a retail environment and suggest optimal products and experiences based on consumers’ in-store and digital behaviors,” says Stanek.__*\\n\\nWe are so pleased to be mentioned, and would have to agree! For more information on the trends transforming retail, see the full article at: http://www.publicgaming.com/PGIMARCHAPRIL2019/ARTICLES/5TRENDSTRANSFORMINGRETAIL.pdf"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"kH27M1I0t6C8D7G5ytuFo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4lpu1It7IRqdqOUldn6Shg","type":"Entry","createdAt":"2019-11-03T16:35:43.327Z","updatedAt":"2020-02-05T10:43:20.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"New & Exciting Products at NACS Show 2017"},"slug":{"en-US":"new-and-exciting-products-at-nacs-show-2017"},"subTitle":{"en-US":"NADENE BEYERBACH OCTOBER 18, 2017"},"tagline":{"en-US":"New & Exciting Products at NACS Show 2017"},"tags":{"en-US":["News"]},"description":{"en-US":"# New & Exciting Products at NACS Show 2017\\n\\nCarmanah Signs is at NACS Show 2017 in Chicago this week, along with STRATACACHE and our sister companies, Scala and PRN. Proud to be part of the convenience and fuel retailing industry’s premier event, we’ll be showing attendees how they can transform the brick and mortar experience and boost customer engagement with digital signage.\\n\\nWe’ll also have some of our latest lottery products on hand, including Wireless Jackpot Gas Pump Toppers and Lottery Digital Menu Boards. Come see how we’re using smart technology, expert content strategy, and best-in-class creative to change the way people shop today, delivering ROI now."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"MUcY5Twze4eg1L5NJ7DpQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3caJDcsESXoIlWFD1zExgp","type":"Entry","createdAt":"2019-11-03T17:37:11.188Z","updatedAt":"2020-02-05T10:42:04.250Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"CIBELAE Congress 2017"},"slug":{"en-US":"cibelae-congress-2017"},"tags":{"en-US":["News"]},"description":{"en-US":"# CIBELAE Congress 2017\\n\\nThe Carmanah Signs team is in beautiful Panama City next week for the CIBELAE 2017 Congress. In between the thought provoking speakers and stunning views, be sure to come visit us at the tradeshow! We’ll be showcasing some of our latest wireless jackpot signs, lottery digital menu boards, and a touchscreen interactive sports betting experience. See you there!\\n\\nEl equipo de Carmanah Signs se encuentra en la hermosa ciudad de Panamá la próxima semana para el Congreso CIBELAE 2017. Entre los oradores que provocan el pensamiento y las vistas impresionantes, asegúrese de visitarnos en la feria! Estaremos mostrando algunas de nuestras últimas señales de jackpot inalámbrico, tablas de menú digital de lotería y una experiencia de apuestas deportivas interactivas con pantalla táctil. ¡Te veremos allí!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2VZCh9ndt1uzEMV2TKhG4j"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4zmbeCWOc2YVTcBkKtGatw","type":"Entry","createdAt":"2019-11-03T17:39:48.882Z","updatedAt":"2020-02-05T10:41:04.841Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"LaFleur\'s: OLG Digital Menu Board Pilot"},"slug":{"en-US":"lafleurs-olg-digital-menu-board-pilot"},"tags":{"en-US":["News"]},"description":{"en-US":"# Deck the Walls\\n\\nHighlighted in the latest issue of La Fleur’s Magazine is Carmanah’s Digital Menu Board pilot with Ontario Lottery & Gaming (OLG). The Digital Menu Boards are being tested in convenience stores, gas stations, and dedicated lottery channels. Positioned behind the check-out counter, they feature a wide range of lottery products using animations, video, and hyperlocal advertising.\\n\\n“Carmanah has been able to provide tremendous support with the rollout and installation of the Digital Menu Boards,” said Michael McKerracher, Brand Manager, Retail Marketing, OLG.\\n\\nYou can read the full article here: http://lafleurs.com/carmanah-signs-delivers-digital-menu-boards-for-olg-pilot-test/"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"31vhMjD2mvtlFPlC3R3ITI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6tIBJJsTps96hf1czrUO3j","type":"Entry","createdAt":"2019-11-03T17:44:53.999Z","updatedAt":"2020-02-05T10:37:54.729Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Deck the Walls"},"slug":{"en-US":"deck-the-walls"},"tags":{"en-US":["News"]},"description":{"en-US":"# Deck the Walls\\n\\nIt\'s the time of year when players are dreaming of extra holiday cash, looking for a fun little break in their hectic schedule, and picking up those last minute gifts. The best way to remind players they could use holiday instant tickets in their lives? When they’re already at retail and ready to take action! Lottery Digital Menu Boards do just that.\\n\\nBuilt to beautifully display digital planograms, highlighted and seasonal tickets, and jackpot takeover screens, Digital Menu Boards (DMBs) consist of commercial grade LCD displays mounted to the wall above and behind the counter at retail. Leading lotteries are rethinking the way instant tickets are displayed and advertised to players by implementing DMBs as a tool to partner with, or in some cases even replace, traditional countertop dispensers.\\n\\nDMBs appeal to players through dynamic animations and HD video, rather than relying on the static art of tickets and dispensers. This inspires players to select products at their own pace prior to the point of sale, resulting in incremental ticket sales and reduced congestion at the cash. \\n\\nExamples of messaging approaches on Lottery DMBs include:\\n\\n- Digital planograms of key instant tickets, using subtle motion to capture player attention\\n- Special features for new product launches and seasonal games\\n- Jackpot screen takeovers, triggered when jackpots hit a predetermined amount\\n- Programmatic updating of highlighted tickets based on changes in inventory or sales trends\\n- Hyperlocal dynamic content targeted to any screen, anywhere (for instance, regional or same store winners)\\n\\nRetailers are unique, with DMBs configured to fit each retail chain and location type depending on their individual requirements. For example, you’ll want to consider consumer traffic patterns, available space, and existing clutter or fixtures. Multiple screens, signage location, and specialized mounting options make customization possible and optimize sales at retail. Now that puts us in the holiday spirit!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4OidVeLmeNmg3DiYFXWcmE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Y6PlTScVAkR8JBhOF58ph","type":"Entry","createdAt":"2019-11-03T17:54:22.864Z","updatedAt":"2020-02-05T10:35:26.087Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: Groundbreaking Audience Measurement & Retail Consultancy"},"slug":{"en-US":"press-release-groundbreaking-audience-measurement-and-retail-consultancy"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: Groundbreaking Audience Measurement & Retail Consultancy\\n\\nSTRATACACHE—the leading provider of digital signage, media distribution, and enterprise video acceleration technologies—recently added Walkbase and Q Division to its family of complementary digital media companies, expanding its global footprint of scalable, high performance marketing technologies.\\n\\nWalkbase, based out of Finland, is a pioneer in highly advanced in­-store marketing and analytics for smartphones, and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their real ­time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging, and artificial intelligence­ based mobile ad targeting systems. Walkbase’s world­ class solution directly aligns with the STRATACACHE customer experience strategy—helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.\\n\\nThe Walkbase solution uses existing in­-store technology (such as Wi­Fi enabled devices and access points, digital signs, sensors, and beacons) to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized, and mapped—from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.\\n\\nQ Division, STRATACACHE’s global retail tech consultancy launched just last month, takes those deep behavioral insights and uses them to engineer meaningful, connected experiences. Q Division is a team of business management consultants, connected commerce-focused industry experts, and solution engineers who advise brands and retailers on creating data-driven, best-in-class customer experiences. While Walkbase’s audience measurement technology arms companies with deep data, Q Division arms companies with the strategy necessary to win the consumer engagement battle at retail.\\n\\n*__“I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in­-store behavior at the point of decision,” said Chris Riegel, CEO of STRATACACHE.__*  \\n\\n### ABOUT STRATACACHE AND CARMANAH SIGNS\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With 2.1 million digital media devices in place worldwide, STRATACACHE has the deepest and widest footprint in the market and consistently enhances offerings to better serve customers.\\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 1.6 million connected media players and 140,000 wireless jackpot signs at retailers around the world, serving 50+ lottery customers on four continents. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3MrQEJMSaTfbzimoAAoPsH"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"OH0uo9W7hJujJlrJoudgJ","type":"Entry","createdAt":"2019-11-03T17:47:33.941Z","updatedAt":"2020-02-05T10:35:01.034Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"La Fleur\'s: The Future of Retail"},"slug":{"en-US":"la-fleurs-the-future-of-retail"},"tags":{"en-US":["News"]},"description":{"en-US":"# La Fleur\'s: The Future of Retail\\n\\n__*\\"As technology brings more convenient options at every turn, traditional brick-and-mortar stores are struggling to stay relevant... Lotteries should be on the lookout, because if brick-and-mortar retail becomes less convenient for consumers, the U.S. lotteries are in a predicament—62.5% of sales come out of convenience stores.\\"*__\\n\\nLa Fleur\'s explores the future of retail in their current issue, delving into digital signage, in-lane solutions, and retailer relationships. The piece features some of Carmanah\'s current digital and jackpot signage, in partnership with a few of our forward-thinking European lottery customers. Have a look at what our friends from Norway, Ireland, and Belgium are doing to create the retail of the future today.\\n\\nRead the full article here: http://lafleurs.com/the-future-of-retail/"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6XsnipnViZ65nhGHqK34Ew"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LK0p2R2J71hW6ag7l74TZ","type":"Entry","createdAt":"2019-11-03T17:57:43.055Z","updatedAt":"2020-02-05T10:10:21.964Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"STRATACACHE: Motivating the Modern Shopper"},"slug":{"en-US":"stratacache-motivating-the-modern-shopper"},"tags":{"en-US":["News"]},"description":{"en-US":"# STRATACACHE: Motivating the Modern Shopper\\n\\nSTRATACACHE Founder & CEO Chris Riegel travels the world to help organizations connect with their consumers via intelligent visual and consumer engagement solutions. In the latest issue of *La Fleur’s Magazine*, Riegel discusses how retailers win the game by understanding the value of “micro-moments” and recommends actions lotteries can take to improve the in-store player experience. \\n\\n“We have built an optimization strategy around The Modern Shopper focused on micro-moments of joy. You do not need to have big, sweeping changes to affect the consumer. Minor in-store changes can often result in single- or double-digit sales growth,” says Riegel.\\n\\nWhat are “micro-moments”, and what actions can be taken to provide a better experience for players? Read the full article here: https://lafleurs.com/2018/09/stratacache-motivating-the-modern-shopper/"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"w68Pbb3X3BLU5nh4yTSGn"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7HRIHpKRdYan3rlJSR7y5A","type":"Entry","createdAt":"2019-11-03T18:01:17.655Z","updatedAt":"2020-02-05T10:09:10.956Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"G2E 2018 is Almost Here!"},"slug":{"en-US":"g2e-2018-is-almost-here"},"tags":{"en-US":["News"]},"description":{"en-US":"# G2E 2018 is Almost Here!\\n\\nFrom Digital and LED Table Limit Signs, to Interactive Displays and Walkbase real time audience measurement, Carmanah Signs can help __improve player engagement, lift casino sales,__ and __increase brand value__.\\n \\n*Visit us in __Booth #4301__ to check out the latest solutions for inspiring guests with real time, targeted messaging throughout your casino.*"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"27FYKZ5gUun7aF6p5lcUcq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5wWYOMc6JkKS6jBMSVZElm","type":"Entry","createdAt":"2019-11-03T18:11:01.821Z","updatedAt":"2020-02-05T10:07:20.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Express: Camelot Aims for Aldi Lottery Boost"},"slug":{"en-US":"express-camelot-aims-for-aldi-lottery-boost"},"tags":{"en-US":["News"]},"description":{"en-US":"# Express: Camelot Aims for Aldi Lottery Boost\\n\\nCarmanah Signs is proud to partner with Camelot UK and the National Lottery as their In-Lane Jackpot Sign provider. There are currently thousands of Carmanah In-Lane Jackpot Signs live at grocery lanes in Ireland, and this development has been further enhanced with the introduction of an additional 500+ checkout lane jackpot sign pilot recently activated with Camelot and ALDI UK, as highlighted in the business section of UK’s Sunday Express newspaper. \\n\\n“One of our key priorities has been to make National Lottery games available in discount supermarkets whose market share has grown considerably in recent years. We’ve started this process via a trial with Aldi, which has been going very well. Depending on the outcome of this trial, a decision will be made on whether to roll out more widely,” said a Camelot spokesman. “Customers tell us that a lottery ticket is now one of the items that they prefer to buy as part of their main grocery shop.”\\n\\nIn-Lane Jackpot Signs have proven to be an essential part of a successful in-lane program. With over 15,000 lanes and counting, Carmanah Signs continues to be the only jackpot sign provider with live In-Lane Jackpot Sign executions.\\n\\nTo read the full article, please visit: https://www.express.co.uk/finance/city/1021514/Camelot-aims-for-Aldi-Lottery-boost"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2srbakbSTc4DRo8WvANLc8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"34ZkXq1o5oqqKLWOxcFteS","type":"Entry","createdAt":"2019-11-03T18:39:20.457Z","updatedAt":"2020-02-05T10:05:12.925Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: STRATACACHE Announces Scala China"},"slug":{"en-US":"press-release-stratacache-announces-scala-china"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: STRATACACHE Announces Scala China\\n\\nSTRATACACHE, the parent company of Carmanah Signs, today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, formerly known as POPSCREENS, is now called Scala China. The rebranding strengthens solution visibility and brand presence in the global commercial market, positioning Scala China as a prime solution for interactive retail displays within the STRATACACHE family of marketing technology companies. This acquisition further enhances STRATACACHE’s expansion in the Asia-Pacific region, as well as STRATACACHE’s commitment to the Scala brand, following Scala’s acquisition in August 2016.\\n\\n*__“We have demonstrated significant focus on growth in the important Asia-Pacific market, investing more than $100 million in the region in the past 24 months, including the acquisition of Scala,” said Chris Riegel, CEO of the STRATACACHE family of companies. “We are enjoying tremendous growth in the region with strong new leadership, a greatly expanded services team and a strategic focus on the markets in China, India, Indonesia, and Malaysia. The Asia-Pacific region has added more than 2 billion consumers to the middle class in the past decade and we’re helping leading retailers, brands, and marketers develop these new consumer relationships. Scala China is another step along that journey and, with the recent progress on US-China trade relations, now was the right time to move forward on this opportunity.”__*\\n\\nScala China will continue to produce advanced embedded computing devices, ranging from 7” to 98”. \\n\\n*__“The devices are ideal for 24×7 commercial use in interactive consumer engagement environments such as retail stores, gaming, hospitality, and banking,” said Patrick Saletta, Chief Operating Officer. “With over 8,000 existing Scala customers worldwide, we will help expand opportunities in many strategic markets and client partnerships.”__*\\n\\nAs part of the acquisition, new infrastructure includes an expansive 250,000 square foot manufacturing facility and more than 125 new employees — including world-class research and development, scaled production and manufacturing lines, and design and software engineers with deep experience in the Rockchip platform, a core element of the smart touchscreen devices. There is also a new support and logistics center and China-based Network Operations Center, optimizing client services throughout the region, key factors in the STRATACACHE growth plan to hit $1 billion USD in sales by 2020. The acquisition drives a significant job increase including marketing, development, engineering, accounting, and global support teams at STRATACACHE’s Dayton headquarters and operations facilities.\\n\\n*__“Our all-in-one platforms are enhanced with additional technology for mobile sensors, such as STRATACACHE’s own Walkbase sensors, and computer vision that exists in the STRATACACHE family today,” said Li Fan, General Manager. “Adding embedded computing devices to STRATACACHE’s robust suite of marketing technology for kiosk, point-of-sale, and commercial tablet computing devices significantly enhances the full solution offering for the client.”__* \\n\\nScala China leadership also includes David Wong, Vice President of Sales for Asia-Pacific. More information is coming to www.scala-china.com.\\n\\n### ABOUT STRATACACHE & CARMANAH SIGNS\\u2028\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. STRATACACHE powers the biggest digital networks for the world’s largest brands. \\n\\nCarmanah Signs, STRATACACHE’s global Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2 million software activations and 145,000 wireless jackpot signs at retailers around the world, serving 50+ lottery jurisdictions and 500+ casinos globally. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous lottery industry events, Carmanah Signs is the only digital signage provider committed to the lottery industry at this level."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3kmJTCVnKMSFumOwyF3YAq"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4vpx6JHyF9ShOrFijmPl7w","type":"Entry","createdAt":"2019-11-03T18:41:59.453Z","updatedAt":"2020-02-05T10:03:18.849Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Happy Holidays!"},"slug":{"en-US":"happy-holidays"},"tagline":{"en-US":"Happy Holidays!"},"subTagline":{"en-US":"NADENE BEYERBACH DECEMBER 17, 2018"},"tags":{"en-US":["News"]},"description":{"en-US":"# Happy Holidays!\\n\\nHappy Holidays from your friends at Carmanah Signs! A big thank you to all of our incredible customers and partners for your business in 2018. Wishing you a wonderful holiday season, and we look forward to working together in 2019!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4n41QNnqlxdtJTlk3b3Y6Q"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"LqG6vYoYnmdCgoBqY0YhI","type":"Entry","createdAt":"2019-11-03T18:44:26.237Z","updatedAt":"2020-02-05T10:01:55.500Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"PGRI: Measuring Player Visits at Lottery Retail"},"slug":{"en-US":"pgri-measuring-player-visits-at-lottery-retail"},"tags":{"en-US":["News"]},"description":{"en-US":"# PGRI: Measuring Player Visits at Lottery Retail\\n\\nHow can Lotteries create personalized in-store shopping experiences with real time mobile tracking, analysis, and action? In this month’s issue of Public Gaming International, Jon-Paul Bussoli introduces STRATACACHE’s Walkbase solution for real time audience measurement at retail. Walkbase anonymously measures lottery player behavior, providing bricks & mortar retail with insights that, until now, were only available in the realm of e-commerce.\\n\\nWhat does this technology mean for lottery marketers? Read the full article here: http://www.publicgaming.com/PUBLICGAMINGMARCHAPRIL2018/PGIMARCHAPRIL/mobile/index.html#p=47"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"Cr7UyvYDYQHeGODoASVZD"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"147A9UmS2fkN14IKo7ZeOv","type":"Entry","createdAt":"2019-11-03T18:48:05.964Z","updatedAt":"2020-02-05T09:59:18.369Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: STRATACACHE Announces Acquisition of X2O Media"},"slug":{"en-US":"press-release-stratacache-announces-acquisition-of-x2o-media"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: STRATACACHE Announces Acquisition of X2O Media\\n\\nSTRATACACHE has acquired Montréal based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.\\n\\nAfter its acquisition in 2014, X2O became part of Barco\'s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon, and Fox News. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada.\\n\\n*__\\"With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets. The X2O software platform versatility and its capability to address any display—be it fixed or mobile—will prove to be an important asset. This complementary technology will help us to further build on our core competencies in the ever-expanding digital display and data visualization marketplace.\\" - Chris Riegel, CEO, STRATACACHE__*\\n\\n*__\\"The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.\\" - Dirk Huelsermann, Managing Partner, STRATACACHE Capital__*\\n\\n__ABOUT STRATACACHE & CARMANAH SIGNS__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers\' shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. \\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2.1 million digital media devices and 140,000 wireless jackpot signs at retailers around the world, serving 50+ lottery customers on four continents. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2uwfoOBZhbCzQKtwIKQFkm"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Mq9t0oFC1wO0P0ReYCiDM","type":"Entry","createdAt":"2019-11-03T18:51:04.365Z","updatedAt":"2020-02-05T09:58:01.715Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Chris Riegel to Speak at La Fleur’s 2018 Lottery INNOVATION Exchange"},"slug":{"en-US":"chris-riegel-to-speak-at-la-fleurs-2018-lottery-innovation-exchange"},"tags":{"en-US":["News"]},"description":{"en-US":"# Chris Riegel to Speak at La Fleur’s 2018 Lottery INNOVATION Exchange\\n\\nCarmanah Signs is thrilled to announce that Chris Riegel, Founder and CEO of STRATACACHE, will present as part of the Carmanah Signs Luncheon Sponsorship at the La Fleur’s 2018 Lottery INNOVATION Exchange Conference. Chris will share his unique perspective on intelligent digital media and marketing technology, discussing today’s cutting edge smart technology, what’s happening at retail, and his thoughts on the in-store player journey in the context of Lottery.\\n\\nThe presentation will take place at 12:30 p.m. on Wednesday, June 27th, at the Ted Rogers School of Business at Ryerson University in Toronto. We hope to see you there!\\n\\n__About STRATACACHE and Carmanah Signs__\\n\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With over 2 million software activations worldwide, STRATACACHE has the deepest and widest footprint in the market and consistently enhances offerings to better serve customers.\\n\\nCarmanah Signs, STRATACACHE’s Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, displays, tablets, networks, and jackpot signs) to digital signage services (content creation, scheduling & distribution, network monitoring, and technical support).\\n\\nCarmanah serves 51 lottery customers in four continents, and has over 145,000 wireless jackpot signs at retailers around the world. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous Lottery Industry events, Carmanah Signs is the only digital signage provider committed to the Lottery Industry at this level. "},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3Fwk46zB7vUOYScq3jOZK2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"HBMw7Dv3spUS2qZJJPjxA","type":"Entry","createdAt":"2019-11-03T18:55:00.373Z","updatedAt":"2020-02-05T09:56:47.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: New Immersive VR Experience Powered by NVIDIA Holodeck"},"slug":{"en-US":"press-release-new-immersive-vr-experience-powered-by-nvidia-holodeck"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: New Immersive VR Experience Powered by NVIDIA Holodeck\\n\\nThe latest announcement from Carmanah’s parent company, STRATACACHE, at the National Retail Federation’s (NRF) Big Show & EXPO? It will debut virtual reality (VR) shopping, created by Scala Professional Services integrating the NVIDIA Holodeck™ immersive VR environment. \\n\\nNVIDIA Holodeck is a VR platform that brings people together to build and explore creations in a highly realistic, collaborative, and physically simulated VR environment. STRATACACHE’s shopping experience leverages NVIDIA Holodeck to enable retailers to bring hands-on design experiences to flagship stores, all in a hyper-realistic virtual environment. Using a combination of virtual reality hardware and digital signage, retailers can deliver a white-glove experience of a high-end purchase, allowing the shopper to work with the collective expertise of multiple designers, no matter their location. The experience itself, as well as its components, can be scaled for multiple brick-and-mortar locations, and the inclusion of large-format displays attract and engage additional shoppers in the store.\\n\\n__*“Whether for design or purchasing decisions, immersive VR is being successfully adopted by many industries,” said David Weinstein, Director of Virtual Reality at NVIDIA. “By incorporating NVIDIA Holodeck’s collaborative and photo-real environment into their solution, STRATACACHE will enable retailers to personalize the customer experience while improving operations.”*__\\n\\nSTRATACACHE has identified four key elements this experience brings to retail:\\n\\n__Pre-visualization for digital retail engagements__: An immersive walkthrough provides a nuanced experience to clients as we engage and build out retail solutions. The environment allows for an acutely enhanced grasp on design aspects before final physical installation, such as scale, positioning, and impact. Design iterations and corrections can be implemented and tested more often and more deeply, aligning with agile workflows and best practices.\\n\\n__Sales engagement:__ The tool gives us the ability to provide prospective clients with tangible, extensive real-world examples of our retail digital expertise and solutions — this eliminates considerable travel time, cost, and scheduling restrictions, while optimizing design conversations.\\n\\n__Scalable interactive experience:__ The experience is flexible to fit the design requirements of any store or brand, scalable from a single kiosk equipped with a single headset, all the way up to a state-of-the-art VR theater, headsets, and digital signage experience. The high-end experience can include deeply immersive 3D environments and elements such as remote multi-user, voice, chat, and customized controllers and motion tracking, with outward facing displays attracting the attention of other customers, allowing them to follow along and see the power of the design experience.\\n\\n__Enhanced data visualization:__ Data such as floorplans, shopper metrics, and store overviews can be analyzed and then visualized in a more engaging, easier to digest 3D format, providing an impactful and realistic review process. For example, a traditional 2D heatmap of foot traffic flowing through a store could be visualized more deeply in 3D through VR, by inserting it directly over a floor plan, right alongside a more tangible representation of the actual architecture and inventory layout for a given location. Adjustments and physical measurements can be made and tailored alongside the data to discuss, test, and determine possible design changes or enhancements which may positive effect store flow.\\n\\n__*“As the capabilities and level of realism in VR continues to mature, it’s incredibly exciting to envision all the possibilities for enhancing the speed, agility, and precision in collaborative workflows across numerous verticals,” said Robert Hall, Scala Director of Virtual Experiences.*__\\n\\n__ABOUT STRATACACHE & CARMANAH SIGNS\\u2028__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE’s solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. STRATACACHE powers the biggest digital networks for the world’s largest brands. \\n\\nCarmanah Signs, STRATACACHE’s global Lottery & Gaming Division, provides everything from digital signage software and hardware (media players, screens, tablets, networking equipment, and jackpot signs) to services (content creation, scheduling and distribution, network monitoring, and technical support).\\n\\nTogether, STRATACACHE and Carmanah Signs have over 2 million software activations and 145,000 wireless jackpot signs at retailers around the world, serving 50+ lottery jurisdictions and 500+ casinos globally. As an associate member of five global lottery associations, and an ongoing sponsor and content contributor to numerous lottery industry events, Carmanah Signs is the only digital signage provider committed to the lottery industry at this level."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1daEN6QEE50279XnUF7IyP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"54UXy7NOMYRhNM44K6ZP9a","type":"Entry","createdAt":"2019-11-03T18:59:44.464Z","updatedAt":"2020-02-05T09:55:31.796Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: Carmanah Signs becomes WLA Gold Contributor"},"slug":{"en-US":"press-release-carmanah-signs-becomes-wla-gold-contributor"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: Carmanah Signs becomes WLA Gold Contributor\\n\\nCarmanah Signs is happy to announce that we’re now a World Lottery Association (WLA) Gold Contributor! Our global team looks forward to working with WLA on initiatives that benefit our lottery partners around the world. \\n\\n*__“We are pleased to welcome Carmanah Signs as a Gold Contributor, reflecting the valuable contribution they have made to the global lottery sector over the years. The WLA has enjoyed their continued support, and we look forward to serving them as Gold Contributor in future,” said Luca Esposito, WLA Executive Director.__* \\n\\nRead the full press release from WLA at: https://www.world-lotteries.org/media-news/wla-news/3050-caramanah-signs-becomes-wla-gold-contributor"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7MDXLjDmRMNNdT2s3GuhkJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KUKLh38vWDf6i5v0d5PIr","type":"Entry","createdAt":"2019-11-03T19:04:51.183Z","updatedAt":"2020-02-05T09:51:28.912Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Carmanah Signs to Showcase Touchscreen Table Sign Technology at G2E 2019"},"slug":{"en-US":"carmanah-signs-to-showcase-touchscreen-table-sign-technology-at-g2e-2019"},"tags":{"en-US":["News"]},"description":{"en-US":"# Carmanah Signs to Showcase Touchscreen Table Sign Technology at G2E 2019\\n\\nThe Carmanah Signs team will be in Las Vegas for Global Gaming Expo (G2E) 2019, October 15-17 at the Sands Expo and Convention Center.\\n\\nVisit us in booth #4301 to see the latest illuminated signage and marketing technologies for casinos, including __Table Limit Signs, Table Game Signs, Walkbase__ real time audience measurement, and more. Also at the booth will be the most recent version of our new __Touch Tablet Table Limit Sign__, which just rolled out live to customers this month – be sure to stop by and take the Touch Tablet for a test drive!\\n\\nSee you there!\\n\\n### ABOUT CARMANAH SIGNS, A DIVISION OF STRATACACHE\\nCarmanah Signs is a global provider of __digital sign networks__ and __dynamic illuminated signs__ to lotteries and casinos. From Digital and LED Table Limit Signs, to Interactive Displays and Walkbase real time audience measurement, Carmanah Signs can help __improve player engagement, lift casino sales,__ and __increase brand value__.\\n\\nA leading supplier for over __20 years__, Carmanah is the Lottery & Gaming Division of STRATACACHE, the world’s largest provider of intelligent digital media. Together, STRATACACHE and Carmanah have over __2.4 million digital signs__ globally, with __30,000 Table Limit & Table Game Signs__ at casinos, serving __54 lottery jurisdictions__ and __500+ casinos__ on __four continents__."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4SQAojoVC5qPyfaVfko0ZJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4GzP2lqvrd8XmdCmITbVIq","type":"Entry","createdAt":"2019-11-03T19:09:10.371Z","updatedAt":"2020-02-05T09:49:49.418Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"PGRI: Pioneering In-Lane in Ireland & Key Insights for U.S. Lotteries"},"slug":{"en-US":"pgri-pioneering-in-lane-in-ireland-and-key-insights-for-u-s-lotteries"},"tags":{"en-US":["News"]},"description":{"en-US":"# PGRI: Pioneering In-Lane in Ireland & Key Insights for U.S. Lotteries\\n\\nShifting retail channels. An aging population and player base. Changing consumer preferences. A familiar story for North American lotteries, but in the current issue of *Public Gaming International Magazine* we have a look at the story in Ireland. \\n\\nOver the past couple of years, Premier Lotteries Ireland (PLI), Fastrak Retail UK, and Carmanah Signs have worked collaboratively to co-develop in-lane solutions for the Irish National Lottery, breaking into the grocery sector and optimizing thousands of checkout lanes across Ireland. The article looks at how the Irish National Lottery began reaching new players, providing key insights for U.S. lotteries learned from early in-lane pilot programs.\\n\\n*__“The lottery offer needs to be consistent in all multiple lane stores,” said Niall Andrews, Head of Sales & Operations for PLI. “The nature of the Lottery offering is such that it needs prime positioning across key points of purchase in-store. There is little point in putting lottery in-store unless positioned in the primary selling location, which is adjacent to the belted checkout and consistent across all assigned lanes.”__*\\n\\nFor a closer look at the relevant market trends, how the Irish National Lottery rose to the challenge, pilot results, and applying lessons learned to in-lane in the U.S., see the full article beginning on page 80 in the September/October issue of *Public Gaming International Magazine*: http://www.publicgaming.com/PGISEPTEMBEROCTOBER2019/mobile/index.html#p=80"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2CVp3XHmZ2OF7KAr2JbwzL"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ic2hPUuaH0qgvAxocE95M","type":"Entry","createdAt":"2019-11-03T19:12:34.290Z","updatedAt":"2020-02-05T09:44:20.794Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"NASPL Insights Retail Initiatives: BCLC Pump Topper Rollout"},"slug":{"en-US":"naspl-insights-retail-initiatives-bclc-pump-topper-rollout"},"tags":{"en-US":["News"]},"description":{"en-US":"# NASPL Insights Retail Initiatives: BCLC Pump Topper Rollout\\n\\nIn the latest edition of “Insights”, NASPL asked lotteries to describe some of their most important or innovative recent retail initiatives. Carmanah is honoured to see our Fuel Pump Topper on the list, developed for our leading-edge lottery partner BCLC.\\n\\n__*“BCLC prides itself on pushing the boundaries for an enhanced lottery player experience. In 2018, we became the first lottery corporation in Canada to install digital signage on gas pumps as one means to drive awareness of Lotto 6/49 and Lotto Max jackpots amongst customers as they gas up their vehicles,” says BCLC in the article.*__\\n\\n__*“We initially piloted them at 10 Shell sites, and will roll out to an additional 75 sites in early 2019. Other Shell stations across B.C. will have the option to have the pump toppers installed once they upgrade their pump systems to the compatible model. The pump topper signage has been successful in supporting retailers’ overall sales growth, including a 10 percent lift in lottery sales alone.”*__\\n\\nCheck out the full “Retail Initiatives” article, by Patricia McQueen, on page 54 of the current “Insights” or at: http://viewer.zmags.com/publication/68fe1ae7#/68fe1ae7/54"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4G5duFSK0nidf73lueJtC0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rZCRKpUnN4nqyob3COkUL","type":"Entry","createdAt":"2019-11-03T19:18:52.644Z","updatedAt":"2020-02-05T09:42:05.386Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"La Fleur’s: OLG’s Digital Menu Boards"},"slug":{"en-US":"la-fleurs-olgs-digital-menu-boards"},"tagline":{"en-US":"La Fleur’s: OLG’s Digital Menu Boards"},"tags":{"en-US":["News"]},"description":{"en-US":"# La Fleur’s: OLG’s Digital Menu Boards\\n\\nJust out, the September-October issue of La Fleur’s Magazine looks at the tremendous success of our Digital Menu Board pilot with OLG, including sales lift results, eye tracking study results, and plans for OLG’s Digital Menu Board expansion in 2020.\\n\\n*__“Ontario Lottery & Gaming Corporation (OLG) is expanding its Digital Menu Board (DMB) network based on strong performance from a pilot test at key account retailers. The test yielded a 7% sales increase across the lottery category, an improvement over past performance. The expansion will add 250 new key account stores, primarily under the Circle K banners. OLG’s digital signage network is designed and operated by Carmanah Signs, the Lottery & Gaming Division of STRATACACHE.”__*\\n\\nCarmanah is proud to partner with OLG in their retail modernization initiatives. For more details, see the full article at: https://lafleurs.com/magazine-feature/2019/09/09/olgs-digital-menu-boards/"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1uMPWra2uT66USTKt1uq3H"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2DwPjm1t0i8PAcJzvEnam4","type":"Entry","createdAt":"2019-11-03T19:32:48.211Z","updatedAt":"2020-02-05T09:40:38.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Press Release: New Faces on Board at Carmanah Signs"},"slug":{"en-US":"press-release-new-faces-on-board-at-carmanah-signs"},"tags":{"en-US":["News"]},"description":{"en-US":"# Press Release: New Faces on Board at Carmanah Signs\\n\\nCarmanah Signs, STRATACACHE’s global Lottery & Gaming Division, has welcomed three new superstars to its Calgary-based lottery retail marketing technologies team.\\n\\n\\n![Kalon-Armstrong-Headshot](//images.ctfassets.net/lx4pzcb22oh0/2cL0tCmuscKOB7NcAMtYmg/049181f5152e69da4bea7d6dde3d95b5/Kalon-Armstrong-Headshot.png)\\n\\n### KALON ARMSTRONG, P.ENG, MBA - DIRECTOR, BUSINESS DEVELOPMENT\\n\\nSupporting the global sales team, Kalon is responsible for advancing Carmanah\'s continued growth and positioning as a leader in the global Lottery Industry. With experience in commercial operations, management consulting, and venture capital, he carries a unique perspective on how to leverage technological solutions and analytics-based insights to unlock operational improvements for organizations and Lottery customers alike.\\n\\nDrop by the Carmanah Signs booth at NASPL 2019 in Little Rock, Arkansas next week (September 17-20), to meet Kalon and give him a warm welcome to the Lottery community!\\n\\n![Ed-Montemayor-Headshot](//images.ctfassets.net/lx4pzcb22oh0/5aGMqTOU69NCJYVvuXG65z/75b0e5f21d5ba6abccf9075b88eb3e42/Ed-Montemayor-Headshot.png)\\n\\n### ED MONTEMAYOR - DIRECTOR, OPERATIONS\\n\\nEd’s background is in Supply Chain Operations Management, with over 20 years of progressive experience in electronics and mechanical manufacturing environments. A key member of the Carmanah team from 2008 to 2012, Ed was instrumental in Jackpot Sign supply operations and helped set the strategic direction for Carmanah Signs. He left in 2012 to venture in Oil & Gas, but couldn’t stay away; Carmanah is thrilled to welcome him back as Director of Operations!\\n\\n![Zoya-Konoff-Headshot](//images.ctfassets.net/lx4pzcb22oh0/7g2LEAXiuNXnbflm3l7Blv/726734c49b13cbdbad479dc6a779ce82/Zoya-Konoff-Headshot.png)\\n\\n### ZOYA KONOFF - LOTTERY SALES COORDINATOR\\n\\nWith a diverse background in a variety of positions in the private, public, and not-for-profit sectors, Zoya will be handling all the details of sales coordination. She can be found guiding Carmanah’s customers through the ordering process, from artwork needs through to final shipping, making sure they get the quality digital and jackpot signage products they need.\\n\\n\\n# About Carmanah Signs, a Division of STRATACACHE\\n\\nCarmanah Signs develops and delivers in-store marketing technologies for the Lottery and Gaming Industries, including digital sign networks, interactive experiences, retail sensors, and innovative jackpot signs. Carmanah’s retail marketing technologies and data insights help lotteries transform the lottery retail experience, deepen player insights, boost brand equity, and increase sales.\\n\\nA leading supplier to the global Lottery Industry for over 20 years, Carmanah is the Lottery & Gaming Division of STRATACACHE, the world’s largest provider of intelligent digital media. Together, STRATACACHE and Carmanah have over 2.4 million digital signs and 155,000 wireless jackpot signs at retailers globally, serving 54 lottery jurisdictions and 500+ casinos on four continents."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"73epNimsSDh1vh8eRSgg4G","type":"Entry","createdAt":"2019-11-03T19:38:45.242Z","updatedAt":"2020-02-05T09:32:09.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"NASPL: Building Retail Relationships"},"slug":{"en-US":"naspl-building-retail-relationships"},"tags":{"en-US":["News"]},"description":{"en-US":"# NASPL: Building Retail Relationships\\n\\nRetail remains the dominant channel through which lottery products are sold, and Carmanah Signs remains dedicated to providing in-store marketing technologies that engage players and increase lottery retail sales. In this month’s issue of “Insights”, NASPL challenged its associate members to answer the question: *What can lotteries do to build upon their relationships with retailers?* Here’s what Carmanah had to say:\\n\\nLotteries can build upon their relationships with retailers by working closely with retail partners to maximize sales, collaborating to introduce solutions that: \\n\\n- increase convenience (for both retailers and consumers);\\n- reduce line-ups at the checkout;\\n- decrease perceived consumer wait times; and\\n- increase lottery purchases.\\n\\nAt Carmanah Signs, the marketing technologies we see driving the greatest results at retail right now are *In-Lane Point-of-Sale (POS) Signage* and *Lottery Digital Menu Boards*. Many of our lottery customers are working increasingly closely with their retail partners on lottery retail POS.\\n\\nFor example, Carmanah has been working with Premier Lotteries Ireland (PLI) and Fastrak Retail UK to co-develop customized in-lane solutions for the Irish National Lottery, placing thousands of *Mini Jackpot Sign Display Units* in checkout lanes across Ireland and successfully growing sales. As part of this initiative, PLI set a precedent in building relationships with retailers by creating their own Retailer Council. This council works together to create and implement new ideas that advance the retail environment. \\n\\nCarmanah is also joining forces with lotteries and retailers in the case of Lottery Digital Menu Board roll-outs. *Lottery Digital Menu Boards* increase sales by driving spontaneous lottery purchases and encouraging players to choose their tickets while waiting in line. This technology levels up brand image while serving up hyperlocal content tailored specifically to each retail location.\\n\\nIn the end, the relationship with retailers is about *open dialogue, collaboration on new ideas,* and *tailoring solutions that drive sales*.\\n\\nFor additional interesting and informative takes on the question *“What can lotteries do to build upon their relationships with retailers,”* see “Building Retail Relationships” starting on page 90: https://www.nasplmatrix.org/insights"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6s5SvzE9PpI9tO0qeLnKsv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5xQPZxJkiQpyTJZEkFHDes","type":"Entry","createdAt":"2019-11-03T19:41:59.389Z","updatedAt":"2020-02-05T09:17:59.782Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"NASPL Shift 2017"},"slug":{"en-US":"naspl-shift-2017"},"tags":{"en-US":["News"]},"description":{"en-US":"# NASPL Shift 2017\\n\\nThe Carmanah Signs team is excited to be part of NASPL Shift 2017, happening this week in Portland, Oregon. Stop by our tradeshow booth to check out our latest digital signage experiences for lottery players at retail, including Digital PlayStations, Interactive Sports Betting Tablets, Lottery Digital Menu Boards, and integrated Touch Tablets for countertop ticket dispensers.\\n\\nJackpot signage innovations are also on tap, with the latest wireless jackpot signs, in-lane jackpot signs, and our new jackpot gas pumper topper. Drop by to test out our Anonymous Visual Analytics demo, LIFT experience developed for upselling in the convenience store channel, and even a virtual reality experience.\\n\\nSee you there!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5nqNE9acJPp5NOxlCcJg5t"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"26GpFUqrYxvmgrzqqIxZRk","type":"Entry","createdAt":"2019-11-03T19:44:59.259Z","updatedAt":"2020-02-05T09:16:07.084Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"See Where Lottery Retail is Headed at NASPL 2018 “GPS for Success”"},"slug":{"en-US":"see-where-lottery-retail-is-headed-at-naspl-2018-gps-for-success"},"tags":{"en-US":["News"]},"description":{"en-US":"# See Where Lottery Retail is Headed at NASPL 2018 “GPS for Success”\\n\\nCarmanah Signs will be in Cleveland, Ohio next week for NASPL 2018 “GPS for Success”. Taking place September 25th to 28th at the Huntington Convention Center of Cleveland, the theme of NASPL 2018 asks: *“Where are we going?”*\\n\\nAs part of the STRATACACHE Family, the industry leader in intelligent in-store digital media, Carmanah Signs invites you to come see where the latest digital and jackpot signage innovations are headed. Drop by the Carmanah Signs tradeshow booth to check out our newest __Lottery Digital Menu Boards, Digital PlayStations, Interactive Sports Betting Touchscreens,__ and __In-Lane Jackpot Signs__. We’ll also be showcasing __Walkbase__, STRATACACHE’s solution for real time, anonymous audience measurement at retail.   \\n\\nFind Carmanah Signs at Booth #307 to see how we’re helping Lotteries transform the player journey at retail, inspiring players and driving sales."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2A3mwPU0bJBaZisw3K7tyS"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"34iVcPkj1bumybEknJ0Y22","type":"Entry","createdAt":"2019-11-03T19:47:02.934Z","updatedAt":"2020-02-05T09:14:35.038Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"NASPL 2019 \\"This is Winning\\""},"slug":{"en-US":"naspl-2019-this-is-winning"},"tags":{"en-US":["News"]},"description":{"en-US":"# NASPL 2019 \\"This is Winning\\"\\n\\nThe Carmanah Signs team is in Little Rock, Arkansas this week for NASPL 2019 “This is Winning”. Drop by our booth to see the latest marketing technologies for lottery retail, including Lottery Digital Menu Board developments, In-Lane Wireless Jackpot Sign innovations, Walkbase real time audience measurement, and more. See you there! "},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5urQCPgJBqU4oZWSzu7puG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5RtnzVHv6iIHD6bo3xFWwc","type":"Entry","createdAt":"2019-11-03T17:50:22.876Z","updatedAt":"2020-02-05T09:13:08.932Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-02-05"},"title":{"en-US":"Don\'t Miss Us at G2E 2017"},"slug":{"en-US":"dont-miss-us-at-g2e-2017"},"tags":{"en-US":["News"]},"description":{"en-US":"# Don\'t Miss Us at G2E 2017\\n\\nG2E 2017 is almost here! Melanie Farkas and the Casino Team are looking forward to showcasing our new product innovations and catching up with old friends at the Sands Expo in Las Vegas, October 3-5.\\n\\nStop by booth #2609 to check out our latest innovations in Digital Table Limit Signs. More powerful. More scalable. More options. Powered by the most robust digital signage software available. Beautiful content in HD, easier-than-ever touchscreen control, analytics, and more.\\n\\nAlso at the booth will be demos of our best-selling LED Table Game Signs, Petite LED Table Limit Signs, and Vegas LCD Table Limit Signs, along with Interactive Touch Tablet and Anonymous Visual Analytics experiences.\\n\\nSee you there!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4JrsbpcMxLXbtYAUK53fzZ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ws8krs4kfRxH6ugyPcX4D","type":"Entry","createdAt":"2019-11-03T16:38:21.528Z","updatedAt":"2020-02-05T09:11:38.618Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"28tBs8q91tiRp5rMgJihjz"}}]},"publishDate":{"en-US":"2020-01-05"},"title":{"en-US":"PGRI: Protect Your Position at Lottery Retail"},"slug":{"en-US":"pgri-protect-your-position-at-lottery-retail"},"tags":{"en-US":["News"]},"description":{"en-US":"# PGRI: Protect Your Position at Lottery Retail\\n\\nWhy do Lotteries need to protect their privileged position at retail? What is happening in the world of grocery and convenience retailing, and how is Digital Signage network technology changing the landscape? Our article in this month\'s issue of Public Gaming International explores these questions and more, letting you know how you can protect your Lottery\'s position at retail and capitalize on the benefits of digital signage.\\n\\n\\"With the install base of DS networks growing at a rate of about 15-20% per year in the USA, retail chains, including C-stores, have an increasing interest in installing their own DS networks. If a retailer installs its own DS network before the Lottery does, the Lottery risks losing its current Point-of-Sale (POS) privileges and may be forced to share or buy space on the displays owned by their retailer.\\"\\n\\nRead the full article here: 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As part of our embedded solutions team you would be tasked with designing and prototyping new wireless sensing solutions for our retail analytics platform. Your expertise in Wi-Fi, Bluetooth and modern wireless radio frequency-based communication solutions would be used to design new indoor positioning solutions.\\n\\n### WHAT WE OFFER\\n\\n- Meaningful work where your choices matter and your opinions are heard\\n- A team with clever people eager to teach and learn\\n- Freedom and responsibility when it comes to getting your work done\\n- A competitive salary and nice perks\\n\\n### THE PERSON WE ARE LOOKING FOR\\n\\n- Has a professional background with wireless engineering or a recent degree in a relevant field such as communications engineering, wireless communications or computer engineering\\n- Is a team player who is happy to share their experiences as well as ask for help when needed\\n- Has great communication skills; fluency in English both written and spoken is a must\\n- Is comfortable working on a variety of projects and technologies but does not attack every problem the same way\\n- Has experience with or even gets excited about some of the following:\\n   -802.11\\n   -TDoA & AoA\\n   -Antenna design\\n   -Electronics design\\n   -Linux, LEDE, C, Go\\n\\nPlease submit your applications to jobs@walkbase.com."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6XOqz6ab9TPqsJLJ1CI8fT"}}]},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7mXAwwHFYoLT3zSzqHVjQp"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3HC5TgCvoxuoXtZ0CbvSGz","type":"Entry","createdAt":"2019-10-21T13:25:27.439Z","updatedAt":"2020-01-06T15:36:07.716Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2VeW4T2Z0c6qw0iWwgcEIo"}}]},"publishDate":{"en-US":"2020-01-01"},"title":{"en-US":"UI/UX designer"},"slug":{"en-US":"ui-ux-designer"},"tagline":{"en-US":"UI/UX designer"},"tags":{"en-US":["Careers"]},"description":{"en-US":"### WHO ARE WE?\\n\\nWalkbase was founded in 2010 and since then we have worked on a lot of different aspects of smart spaces & real-world analytics. 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As the products we design are for the web you would also be working very closely with our developers to help them get the job done.\\n\\n### WHAT WE OFFER\\n\\n- Meaningful work where your choices matter and opinion is heard\\n- A team with clever people eager to both learn and teach\\n- Freedom and responsibility when it comes to getting your work done\\n- A competitive salary and nice perks\\n\\n### THE PERSON WE ARE LOOKING FOR\\n\\n- Has a few years of industry experience and examples of previous work\\n- Is a team player who is happy to share your experiences as well as ask for help when needed\\n- Has great communication skills; fluency in both written and spoken English is a must\\n- Has experience with UI and/or UX design of web applications\\n- Knows how to make CSS/HTML friendly designs\\n- Is willing to relocate to Turku\\n\\nPlease submit your applications to jobs@walkbase.com."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6XOqz6ab9TPqsJLJ1CI8fT"}}]},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7mXAwwHFYoLT3zSzqHVjQp"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4IOx7we9t8C0LkgzIDM5u0","type":"Entry","createdAt":"2019-10-21T14:22:30.765Z","updatedAt":"2020-01-06T15:35:02.768Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2VeW4T2Z0c6qw0iWwgcEIo"}}]},"publishDate":{"en-US":"2020-01-01"},"title":{"en-US":"Front-end Developer"},"slug":{"en-US":"front-end-developer"},"tagline":{"en-US":"Front-end Developer"},"tags":{"en-US":["Careers"]},"description":{"en-US":"### WHO ARE WE?\\n\\nWalkbase was founded in 2010 and since then we have worked on a lot of different aspects of smart spaces & real-world analytics.\\n\\nIn 2017 we were acquired by STRATACACHE, the world’s leading digital signage vendor, with a mandate to continue building the best in-store analytics and in-store intelligence products for STRATACACHE customers all over the world.\\n\\nWe operate as an independent company out of Turku, Finland and are currently growing our engineering team as quickly as we can find the right people.\\n\\n### THE JOB\\n\\nWe are looking for an experienced Front-end Developer to join our team. 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Led by Incite Technology Services, the team artfully took advantage of the open cinema environment to effectively engage and inform Rave’s customers at numerous points throughout the venue. There are lessons to be learned here that span content, technology and project management, all elements required to find digital signage success.”\\n\\nThe Tour leaves the Las Vegas Convention Center at 9 a.m. and returns at 1 p.m. Admission is limited to 70 participants. Tickets can be purchased for $250 USD on a space available basis. For more information regarding the Digital Signage Expo and Tour, please visit www.dse2012.com.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nwww.realdigitalmedia.com\\n\\n__About Rave Cinemas, LLC__\\nRave Cinemas is currently the fifth largest domestic circuit by box office gross and number of screens. Since its founding by Thomas W. Stephenson, Jr. in 1999, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.\\n\\nwww.ravecinemas.com\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5tuAPIKra052oIfOSjHXqt","type":"Entry","createdAt":"2019-11-01T14:35:39.659Z","updatedAt":"2020-04-08T09:18:32.542Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-08-02"},"title":{"en-US":"Real Digital Media Appoints Spencer Graham as Business Development Manager for Higher Education Segment"},"slug":{"en-US":"real-digital-media-appoints-spencer-graham-as-business-development-manager"},"subTitle":{"en-US":"New hire strengthens Real Digital Media’s commitment to serve universities, colleges and other institutions of higher education seeking to centralize communications via digital signage"},"tagline":{"en-US":"Real Digital Media Appoints Spencer Graham as Business Development Manager for Higher Education Segment"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - August 2, 2017__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform and a STRATACACHE Company, has appointed Spencer Graham as Business Development Manager for Higher Education in North America. This new role forms part of Real Digital Media’s strategy to increase market presence and accelerate growth in the higher education segment.\\n\\nMr. Graham has over 15 years experience in higher education, deploying, overseeing and operating a digital signage network at West Virginia University (WVU) for over a decade. He has led numerous presentations at the Digital Signage Expo regarding higher education and spearheaded the Education Committee within the Digital Signage Federation (DSF). He currently serves as Vice Chair of the DSF. Graham’s primary roles at Real Digital Media will be to identify and grow new business opportunities, as well as to act as a resource to the firm’s clients within the vertical.\\n\\n“I’m looking forward to taking on the challenge of expanding Real Digital Media’s presence in the higher education segment,” said Spence Graham of Real Digital Media. “My experiences sourcing, operating and managing the growth of a digital signage network at WVU will allow me to share lessons learned with other institutions, help them navigate their choices more confidently and make informed decisions regarding their campus communication strategy.”\\n\\nKen Goldberg, CEO of Real Digital Media, states, “Spence’s addition to our team is part of a larger effort to continue to offer value-driven digital signage solutions to our customers. Successful digital signage implementations require more than software and media players. They require organizational consensus and vertical expertise. Spence is a thought leader in the higher education space, and current and future customers will benefit greatly from his insights.”\\n\\n__About Real Digital Media\\u2028__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare, education and hospitality sectors. Please visit our website to learn more: www.realdigitalmedia.com.\\n\\n###\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"10jmfqbkqdXuLt2BeVtLn1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6yazGDzEaQx8ySeqNV2lTi","type":"Entry","createdAt":"2019-11-01T14:54:16.208Z","updatedAt":"2020-04-08T09:18:02.706Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2009-10-26"},"title":{"en-US":"Real Digital Media CEO to Lead TechTalk and Moderate DOOH Advertising Panel For The Digital Signage Show 2009"},"slug":{"en-US":"real-digital-media-ceo-to-lead-techtalk-and-moderate-dooh-advertising-panel"},"subTitle":{"en-US":"TechTalk discussion to focus on the convergence of digital signage and interactive applications while Panel to address the Five W’s of DOOH Advertising"},"tagline":{"en-US":"Real Digital Media CEO to Lead TechTalk and Moderate DOOH Advertising Panel For The Digital Signage Show 2009"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - October 26, 2009__\\nReal Digital Media (RDM), the provider of the innovative NEOCAST® digital signage platform for establishing point of purchase marketing, promotions and corporate communication networks, today announced that its CEO, Ken Goldberg, will lead a presentation as well as chair a panel discussion at The Digital Signage Show 2009. The presentation, entitled “Coexistence Versus Convergence: Digital Signage, Interactive Applications and Their Future”, is scheduled for Tuesday, November 10th, 2009 at 10:30 a.m., EST. The panel, entitled “The 5 W’s of Advertising on a Venue’s DOOH Network” will take place Wednesday, November 11, 2009 from 11:45 – 12:45 p.m. at the Jacob Javits Center in New York.\\n\\nThe presentation will focus on the future convergence of digital signage and interactive applications, such as kiosks. Mr. Goldberg will discuss the important ways both approaches help impart information to consumers, employees and others, and outline the reasons why both tools remain separate technologies today and why true convergence is unlikely. In this session you will also learn:\\n\\n- The fundamental differences between digital signage and interactive applications\\n- What each approach can learn from the other\\n- Where the boundaries for convergence are likely to be and why\\n- How all of this impacts decision-making and infrastructure\\n\\nPanelists for the “5 W’s of Advertising” include Rob Hoyt, Retail Concept Manager, Seventh Generation; and Leslie Armour, President, Youth Marketing Group for Tween Brands and The Tween Network.\\n\\nThese industry executives will provide their thoughts on why advertisers participate, why venues launch DOOH networks, and provide valuable insights into the world of advertising on a DOOH network. Attendees for this session will also learn about:\\n\\n- The Who, What, Where, When, Why and How of advertising on a venue’s DOOH network\\n- Why advertisers choose DOOH as part of their media & advertising mix\\n- Why venues launch a DOOH network and subsequent success rates\\n- The questions you should ask and how to integrate DOOH into your marketing plan\\n\\nKen Goldberg, the session moderator, states, “It will be interesting to hear from Leslie and Rob and learn more about the motivations, strategies and expectations of retailers and advertisers with regards to digital out of home advertising. With the industry coming of age, and more brands looking at DOOH, this will be of interest to all participants in the digital signage industry. I’m sure the audience will be engaged.”\\n\\nThe Digital Signage Show offers an in-depth look at how digital signage and digital out-of home media can bring increased brand impact and sales, as well as improved customer experiences and revenue for organizations. Attendees are end-users (venues/end users from retail, government agencies, hotels, airlines, food service, etc.), brand marketers, advertising agencies, out-of-home networks and buyers from other manufacturers who are looking to source components for their deployments.\\n\\n“Successful digital signage implementations require the collaboration of a number of disciplines,” explains Lawrence Dvorchik, General Manager of The Digital Signage Show. “Understanding how these disciplines interact and overlap is the first step to developing a sound strategy to incorporate a digital signage network that aligns with a company’s specific business objectives. Our hope is that our attendees gain valuable insights from these discussions that can help them make informed decisions and move forward with more successful deployments.”\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nOur platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nReal Digital Media is a member of the Digital Signage Association, and can be visited at www.realdigitalmedia.com.\\n\\n__About The Digital Signage Show__\\n\\nThe Digital Signage Show is dedicated to offering an in-depth look at how digital signage and digital out-of home media can generate increased brand impact and sales, as well as improved customer experiences and revenue for a variety of businesses and organizations. Retail, government agencies, hospitality, travel and transportation, and food service, as well as brand marketers, advertising agencies, out-of-home networks are just some of the end-users that attend the event and look to the show as a source for the ideas, guidance, resources and components needed to successfully plan and launch their deployments. Taking place biannually, The Digital Signage Show will be held April 14-15, 2010 at The Mandalay Bay Convention Center in Las Vegas and November 10-11, 2010 in New York City. Additional details are available at: The Digital Signage Show or by contacting lawrence@jdevents.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4q9yH0lZclaaHO5SoXr32N"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6KojZYj7PqHFloYlCMmsMu","type":"Entry","createdAt":"2019-11-01T13:13:16.986Z","updatedAt":"2020-04-08T09:17:36.616Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2007-12-10"},"title":{"en-US":"c3ms and Nobel Biocare Launch Digital Signage Network for Dental Offices"},"slug":{"en-US":"c3ms-and-nobel-biocare-launch-digital-signage-network-for-dental-offices"},"subTitle":{"en-US":"Solution Allows Delivery of Targeted Marketing Messages that Entertain and Educate Patients about Dental Options"},"tagline":{"en-US":"c3ms and Nobel Biocare Launch Digital Signage Network for Dental Offices"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Camas, WA - December 10, 2007__\\nCreative Marketing and Merchandising Media Solutions (c3ms), a premier provider of digital signage networks, today announced the launch of the NobelVision™ Network throughout North America. Implementation of this private promotional and advertising network is currently underway and will be installed in 200 dental offices using Nobel Biocare products by the end of 2007. With over 160,000 practicing dentists in the US, Nobel Biocare will focus on partnering with their dentists in bringing this innovative patient education/entertainment system to over 1,200 dental reception rooms by the end of 2008 and expanding globally thereafter.\\n\\nThe NobelVision™ Network is a customized channel of dental healthcare information specifically designed to educate the patients of Nobel Biocare’s customers on their dental options by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision™ Network provides a unique opportunity for advertisers and content partners to market their products and services to a targeted, health conscious audience with known demographic and statistical data.\\n\\n“With the growing population of patients who actively research their own healthcare options, having fresh, up-to-the minute information that’s pertinent to their needs makes the wait in the dentist’s office a more productive experience,” said Kevin Mosher, Vice President & General Manager, Nobel Biocare North America. “For dentists, it’s always better to have educated patients, particularly when they become knowledgeable about additional services that may be of benefit to them. The NobelVision™ Network represents a strategic vehicle to deliver timely and relevant information in an appropriate setting for the benefit of both parties.”\\n\\nNobel Biocare, a worldwide leader in esthetic dental solutions, turned to c3ms for the NobelVision™ Network, including content creation to delivery via media players prominently positioned in dentists’ offices. c3ms worked with Nobel Biocare to create entertainment, educational programming and advertising specifically targeted to the dental patient. The programming also includes real time information, such as news in a ticker format, at the bottom of the system’s flat panel television screen. Additionally, the network will be used for clinician training, communication and continuing education by companies providing products and services directly to the practice after hours. The delivery of these programs mitigates travel time and cost to the dental practitioner, provides manufacturers with a virtual representative in the practice, and streamlines the delivery of these programs for the dental practices and manufacturers alike.\\n\\n“NobelVision™ is a major step in the transition from 1st Generation to 2nd Generation networks in which the true potential of digital signage is realized,” reports Max Engel, strategic analyst, for Frost & Sullivan’s telecom practice. “RDM, c3ms, and Nobel Biocare have created the first truly 21st century, multi-functional network, that will perform advertising, marketing, entertainment and educational functions as a seamless whole,” Engel concludes.\\n\\n“Digital signage networks give healthcare providers a way to educate their patients on both new and existing procedures and treatment options, as well as provide manufacturers with a new avenue to reach their valued customers. This can help generate additional revenue for both the practice and suppliers,” says Ray Heiser, Managing Partner of c3ms. “We provide all facets of the project and tailor the content for each type of practitioner. For patients, it’s a real improvement over the typical reception waiting room experience with outdated magazines and piped-in music. Digital signage networks capture attention, communicate information clearly, and ultimately spur the patient into action.”\\n\\nAdvertisers can participate by purchasing spots on the network, or through a sponsorship package, which combines a 10-minute video segment with advertising. With dwell times likely to exceed 30 minutes, advertisers benefit by reaching a captive target audience through a dynamic highly targeted medium that uses full-motion, full-color video content that can be changed or updated daily by location. Additionally, the network will support a number of direct consumer response abilities for advertisers to utilize – including touch screen applications and SMS text messaging.\\n\\nc3ms was founded in 2005 by John Bucknovitz and Ray Heiser to offer new content and a new means of distribution to maximize marketing dollars. The company creates and maintains turnkey networks, such as the NobelVision� Network, by incorporating Real Digital Media’s (RDM) digital signage platform. “c3ms selected RDM’s NEOCAST® digital signage solution due to the scalability, centralized software architecture, the reliability of the plug-n-play media player appliances and provides a fully certified proof-of-play environment for advertisers,” said John Bucknovitz, Partner, c3ms.\\n\\nThe NobelVision™ Network is operated and managed through a collaborative effort between c3ms and RDM. c3ms is responsible for implementing the network, as well as managing the distribution of content across the network. RDM is responsible for providing the digital signage network software and hardware.\\n\\n“Real Digital Media is proud to announce our partnership with c3ms”, said Ken Goldberg, Chief Executive Officer of Real Digital Media. “They chose NEOCAST as the platform for the NobelVision™ Network because only RDM demonstrated the ability to meet c3ms’ ambitious project criteria with both a superior solution and a committed team. Establishing and operating a large, multi-site digital signage network that appeals to national advertisers takes more than great software – it requires true partnership, experience and shared goals. We believe that is what sets RDM apart, and so do our partners.”\\n\\nThe NobelVision™ Network is currently available for Nobel Biocare dental practitioners. To find out more information, please contact c3ms via email at info@c3ms.com.\\n\\n__About Creative Marketing and Merchandising Media Solutions (c3ms)__\\n\\nCreative Marketing and Merchandising Media Solutions, c3ms, is a customized creative solution company that provides dynamic digital signage networks – the next generation of point of purchase advertising. c3ms offers health and dental customers an end-to-end solution that includes creative content development, equipment design and installation, creation, distribution and management of content and advertising placement contracts. The company has core expertise in developing creative messaging and content that produces measurable results for customers. Its solutions are flexible, scalable and tailored to each customer’s business needs. Founded in 2005, c3ms is headquartered in Camas, Washington, with a regional office in Los Angeles. For more information, call (360) 892-5480 or visit www.c3ms.com.\\n\\n__About Nobel Biocare__\\n\\nNobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its brands Branemark System®, NobelReplace™NobelSpeedy™, NobelPerfect®, NobelDirect®, Replace Select, (dental implants), Procera® (individualized dental prosthetics), NobelGuide™ (complete patient rehabilitation program) and NobelSmile™ (patient education and awareness program). Nobel Biocare is a one-stop shop for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has over 2,100 employees and recorded revenue of EUR 601 million in 2006. The Company is domiciled in Zurich, Switzerland with headquarters in Zurich and in Gothenburg, Sweden. Production takes place at five production sites located in Sweden, USA, and Japan. Nobel Biocare has direct sales organizations in 34 countries. The shares of the parent company Nobel Biocare Holding AG are listed on the SWX Swiss Exchange and on the Stockholm Stock Exchange, Sweden. www.nobelbiocare.com\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing the fastest growing point-of-purchase marketing, advertising and corporate communication networks. Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contacts__\\n\\nMark Macaulay (for Nobel Biocare)\\n714-282-4876 Office\\nmark.macaulay@nobelbiocare.com\\nwww.nobelbiocare.com\\n\\nRachel Weikum (for c3ms)\\n(503) 636-4762 office\\n(503) 970-4869 cell\\nrachel@weikumcommunications.com\\nwww.weikumcommunications.com\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4scWa10dunIBILWRljtfIP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7CH3IQkLaLkFB727QugQ0y","type":"Entry","createdAt":"2019-11-01T13:41:00.998Z","updatedAt":"2020-04-08T09:17:18.013Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-05-11"},"title":{"en-US":"Cardinal Health’s Retail Pharmacy Digital Advertising Network Gains Momemtum Among Retailers, Advertisers"},"slug":{"en-US":"cardinal-healths-retail-pharmacy-digital-advertising-network-gains-momemtum"},"subTitle":{"en-US":"Pharmacy Health Network Currently Installed in 500 Locations; Streaming Healthcare Content, Ads to Millions of Consumers While They Wait for Prescriptions to Be Filled"},"tagline":{"en-US":"Cardinal Health’s Retail Pharmacy Digital Advertising Network Gains Momemtum Among Retailers, Advertisers"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Dublin, OH - May 11, 2010__\\nSince launching the Pharmacy Health NetworkTM in August of last year, Cardinal Health has signed up more than 650 retail pharmacy locations to participate and has completed installations in 500 stores across the United States.\\n\\nThe Pharmacy Health Network streams advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled.\\n\\nAdvertisers including Bayer HealthCare Diabetes Care, Upsher-Smith, Novartis Consumer Health and Salix Pharmaceuticals are already running advertisements or educational content on the Pharmacy Health Network.\\n\\n“We’re thrilled by the overwhelmingly positive response the Pharmacy Health Network has received from both advertisers and retail pharmacy customers, and we look forward to continuing to rapidly expand the number of stores and advertisers that participate in the program,” said Jeff Foreman, vice president of strategic purchasing for Cardinal Health.\\n\\nForeman said that some products have already experienced 15-37 percent sales increases in the retail pharmacy locations where they were promoted via the Pharmacy Health Network.\\n\\nThe network also features professionally produced health and wellness segments from the NBC Digital Health Network; local and national weather modules provided by AccuWeather.com®; and educational content from the Food and Drug Administration (FDA) and other government health agencies. Participating pharmacies can also promote in-store specials, health screenings and other local information including local weather, community events and more.\\n\\nCardinal Health has been actively marketing the Pharmacy Health Network to the more than 5,000 independent retail and franchised pharmacies it serves throughout the United States, and to its retail pharmacy chain customers, too.\\n\\n“Discount Drug Mart has been extremely pleased with the Pharmacy Health Network,” said Tom Nameth, director of pharmacy operations for Discount Drug Mart, a retail pharmacy chain. “It enables us to share timely, health-related information with customers in our pharmacy waiting areas, and it’s also very user-friendly, allowing us to customize content to promote store-specific programs, specials and promotions in a timely fashion.”\\n\\nNameth also said that the Pharmacy Health Network’s directional speakers are another strong feature of the program, because they ensure that customers can clearly hear the information presented on the LCD screens without interfering with the pharmacy’s functionality. He also added that by promoting over-the-counter and other health-related products, the Pharmacy Health Network has proven helpful in driving sales and “increasing Discount Drug Mart’s bottom line.”\\n\\nRespario Digital Advertising Group of Dallas, Texas, manages the technology, content and ongoing management of the program. The goal of the two companies is to make the sign-up, installation and operation process as simple and convenient as possible for participating retailers.\\n\\n“I really like that the Pharmacy Health Network does more than promote products to my patients – it also contains educational content that increases the overall professionalism of my store,” said Ron Johnson, owner of two Lloyd’s Pharmacy stores in Minnesota. “The installation process was also very easy – Cardinal Health and Respario handled it all, so it was a quick and easy way to improve my patients’ experience as they wait for prescriptions to be filled.”\\n\\nParticipating retail pharmacies receive installation and ongoing maintenance for a flat-panel LCD screen and directional, targeted audio system, on which the health-related content plays. Participants also receive a custom brochure rack to provide pharmacy customers with easy access to health-related materials, coupons, brochures, business reply card and other promotional and educational materials.\\n\\nRetail pharmacies wanting to participate in Cardinal Health’s Pharmacy Health Network and companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.\\n\\n__About Cardinal Health__\\nHeadquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $96 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers and physician offices focus on patient care while reducing costs, improving efficiency and quality, and increasing profitability. Cardinal Health is an essential link in the health care supply chain, providing pharmaceuticals and medical products to more than 60,000 locations each day. The company is also a leading manufacturer of medical and surgical products, including gloves, surgical apparel and fluid management products. In addition, the company supports the growing diagnostic industry by supplying medical products to clinical laboratories and operating the nation’s largest network of radiopharmacies that dispense products to aid in the early diagnosis and treatment of disease. Ranked #17 on the Fortune 500, Cardinal Health employs more than 30,000 people worldwide. More information about the company may be found at cardinalhealth.com.\\n\\n###\\n\\nTara Schumacher\\n(614) 757-6250\\ntara.schumacher@cardinalhealth.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MjpT7JSdOzDilFpAVswWf","type":"Entry","createdAt":"2019-11-01T14:03:01.781Z","updatedAt":"2020-04-08T09:16:59.548Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-11-28"},"title":{"en-US":"Real Digital Media Announces Exclusive Partnership with Integrated Signage Solutions"},"slug":{"en-US":"real-digital-media-announces-exclusive-partnership-with-integrated-signage"},"subTitle":{"en-US":"NEOCAST® Digital Signage Platform to Serve as Foundation for Comprehensive Digital Signage Solution Offering for European Marketplace"},"tagline":{"en-US":"Real Digital Media Announces Exclusive Partnership with Integrated Signage Solutions"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - November 28, 2012__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, today announced that London-based Integrated Signage Solutions, Ltd. (ISS), has agreed to represent NEOCAST® products throughout Europe. The agreement signals the formal entry of NEOCAST® into the European marketplace and grants ISS exclusive rights to market, license and support the NEOCAST® platform.\\n\\nReal Digital Media will be working closely with ISS to develop a solution-based approach to differentiate the offering in the European marketplace. ISS has a fully trained staff offering consultative and network operations services to customers, augmenting the content and ad sales services already in operation.\\n\\nKen Goldberg, CEO of Real Digital Media states, “We have been considering an entry into Europe for years, and feel that in ISS we have found the partner best positioned to make NEOCAST® a very serious contender in that strategic market. Given the hands-on experience of the ISS team with so many software offerings, we were energized by how quickly they embraced NEOCAST®. We expect that their customers and prospects will have the same reaction.”\\n\\nDavid Da Costa, CEO of ISS Wonderworks subsidiary, added, “With ISS bringing Walkway Media and Wonderworks 3D under a single ownership structure, all we required to bring a true end-to-end solution offering to the market was a reliable and scalable technical platform. Adding NEOCAST® as the technical core of our solution not only answers that challenge, but lets us build our offering with the confidence you get by partnering with an established and respected provider to the industry.”\\n\\nIntegrated Signage Solutions has launched the partnership by installing the NEOCAST® platform in new sites of its fast-growing Walkway Media mall network in the United Kingdom. Existing Walkway sites will begin to transition starting in 2013. Da Costa adds that, “Customers will appreciate that we don’t just promote NEOCAST®, but run our own network on it. There is a certain perspective and credibility one gains by having the luxury of using what you sell.”\\n\\nAbout Real Digital Media\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\nAbout Integrated Signage Solutions\\nIntegrated Signage Solutions, Ltd. (ISS) is the holding company for Wonderworks 3D Media and Walkway Media. Operating from UK offices in London and Chelmsford, the company offers end-to-end solutions to digital out-of-home networks, including technology, content development and management, network operations and local/regional advertising sales. The company’s Walkway Media network spans more than 30 shopping centres and malls in the UK, and is expanding rapidly.\\n\\nFor more information, please visit http:// www.wonderworks-media.com or http://www.walkwaymedia.com\\n\\n###\\n\\n\\n() -"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4yK4ywZT8ige093Ac4JA0B","type":"Entry","createdAt":"2019-11-01T14:08:40.408Z","updatedAt":"2020-04-08T09:16:41.752Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2008-06-26"},"title":{"en-US":"Real Digital Media Announces On-Demand Feature for NEOCAST® Digital Signage Platform"},"slug":{"en-US":"real-digital-media-announces-on-demand-feature-for-neocast-r-digital"},"subTitle":{"en-US":"New interactive feature allows digital signage operators to pre-populate NEOCAST® Media Players with content accessible on-demand via remote and menu system"},"tagline":{"en-US":"Real Digital Media Announces On-Demand Feature for NEOCAST® Digital Signage Platform"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - June 26, 2008__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a new on-demand feature for digital signage network operators. This is the latest feature released for Real Digital Media’s NEOCAST® digital signage platform.\\n\\nUsing a simple, remote control device with a tiny receiver connected via USB, NEOCAST® clients are now able to instantly suspend a running playlist, jump to a menu screen, scroll up and down to select a desired menu item and have that selected item start playing instantaneously. While the selected media is playing, the remote operates like a DVR controller, allowing the user to pause, forward and rewind to sections or return to the main menu to choose additional content or return to regular programming. The content for the on-demand feature can be pre-populated across a network, group of players or individual players using the centralized, NEOCAST® Media Server software.\\n\\n“This interactive application has obvious benefits for training, corporate communications, on-floor sales presentations and internal messaging,” said Michael Baron, president of Real Digital Media. “CEOs can have key messages presented to assembled staff at designated times, special promotions and merchandising strategies can be introduced on the retail floor to educate and train sales representatives, and service providers can receive continuing education training at their offices. The options for the feature are limitless, and add another layer of flexibility and usability to our NEOCAST® digital signage platform.”\\n\\nThe first client to use this feature will be c3ms, network operator for the NobelVision™ Network sponsored by Nobel Biocare. Dentists participating in the network will leverage the on-demand feature for continuing education training, which will eliminate expensive offsite training sessions and travel. Furthermore, representatives for Nobel Biocare will have the option to leverage the feature to introduce new programs and products, as well as train dentists during seminars right in the dental offices.\\n\\nRay Heiser, Managing Partner of c3ms, adds, “The first implementation of this on-demand feature for our network will be to offer clinician training, communication and continuing education to dentists participating in the NobelVision™ Network. The delivery of these programs will mitigate travel time and cost to the dental practitioner, provide manufacturers with a virtual representative in the practice, and streamline the delivery of these programs for the dental practices and manufacturers alike. The on-demand feature gives us one more tool to deliver high impact, quality content that delivers real value to our viewers.”\\n\\nReal Digital Media envisions the on-demand feature becoming a critical component of a majority of current and future digital signage network implementations. The specification for the new feature was based upon a customer driven use case, and then extended to meet the requirements of other network environments powered by NEOCAST®. The result of this partnering approach is a highly flexible and usable feature for the digital signage marketplace.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n__About Creative Marketing and Merchandising Media Solutions (c3ms)__\\n\\nCreative Marketing and Merchandising Media Solutions, c3ms, is a customized creative solution company that provides dynamic digital signage networks – the next generation of point of purchase advertising. c3ms offers health and dental customers an end-to-end solution that includes creative content development, equipment design and installation, creation, distribution and management of content and advertising placement contracts. The company has core expertise in developing creative messaging and content that produces measurable results for customers. Its solutions are flexible, scalable and tailored to each customer’s business needs. Founded in 2005, c3ms is headquartered in Camas, Washington, with a regional office in Los Angeles.\\n\\nFor more information, call (360) 892-5480 or visit www.c3ms.com.\\n\\n###\\n\\nRachel Weikum\\nrachel@weikumcommunications.com\\n(503) 636-4762\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5UlIb9IBGW2FrRX8thgrff","type":"Entry","createdAt":"2019-11-01T14:19:49.010Z","updatedAt":"2020-04-08T09:16:22.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-06-18"},"title":{"en-US":"Real Digital Media Announces Release of Latest Performance-Based Media Player for Digital Signage Networks"},"slug":{"en-US":"real-digital-media-announces-release-of-latest-performance-based-media"},"subTitle":{"en-US":"New hardware configuration offers robust option to digital signage customers"},"tagline":{"en-US":"Real Digital Media Announces Release of Latest Performance-Based Media Player for Digital Signage Networks"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - June 18, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the addition of the N3160 to its digital signage media player offering. Powered by our NEOCAST digital signage software, this latest offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the performance-based N3160 easily fits into any digital signage location while staying protected from environmental conditions that could compromise performance.\\n\\nThe addition of this player gives customers more solution options as they plan the launch and growth of their digital networks powered by NEOCAST.\\n\\nThe N3160 is a Linux-based media player and is available now.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Zhzjs9BeEyu3EqEjZXNjJ","type":"Entry","createdAt":"2019-11-01T14:22:43.722Z","updatedAt":"2020-04-08T09:15:59.789Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-02-04"},"title":{"en-US":"Real Digital Media Announces Release of Latest Purpose Built Media Player for Digital Signage Networks"},"slug":{"en-US":"real-digital-media-announces-release-of-latest-purpose-built-media-player"},"subTitle":{"en-US":"New hardware configuration offers affordable, compact option to digital signage customers"},"tagline":{"en-US":"Real Digital Media Announces Release of Latest Purpose Built Media Player for Digital Signage Networks"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - February 4, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the addition of the Z8350 to its digital signage media player offering. Powered by our NEOCAST® digital signage software, this latest offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the ultra-compact Z8350 easily fits into any digital signage location while staying protected from environmental conditions that could compromise performance.\\n\\nThe addition of this affordable, entry level player gives customers more solution options as they plan the launch and growth of their digital networks powered by NEOCAST®.\\n\\nKen Goldberg, CEO at Real Digital Media, says the compact media player was the result and benefit of collaborative efforts with parent company STRATACACHE. “A critical element for any digital signage provider or end-user is knowing the lifecycle of a product line. Having access to STRATACACHE’s hardware investments and logistics provided us with the knowledge and forecasting critical to delivering a media player with a dependable and consistent hardware configuration that our customers could rely on for multiple years.”\\n\\nThe Z8350 is a Linux-based media player and is available now.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3vcHMBKfcLkQ25HarAmkfM"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5w9TTyDTS6tA53mgSqseuW","type":"Entry","createdAt":"2019-11-01T15:40:02.476Z","updatedAt":"2020-04-08T09:15:36.215Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2009-02-25"},"title":{"en-US":"Real Digital Media Introduces NEOCAST® Media Player K-Series"},"slug":{"en-US":"real-digital-media-introduces-neocast-r-media-player-k-series"},"subTitle":{"en-US":"Product Series Offers Fanless Design with Option for Solid State Drives"},"tagline":{"en-US":"Real Digital Media Introduces NEOCAST® Media Player K-Series"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - February 25, 2009__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the NEOCAST® Media Player K-Series. The new product line will serve as the standard digital signage media player for the NEOCAST platform, complementing the high definition and advanced functions offered by the NEOCAST Media Player Z.\\n\\nA significant development with the K-Series product release is the fanless design with the option for solid state drives. The solid state option reduces the potential number of moving parts to zero, further enhancing the reliability and stability of the media player appliances.\\n\\n“The NEOCAST® Media Player K-Series represents Real Digital Media’s continued efforts to provide network operators with the most stable, flexible and cost effective tools for building digital signage networks,” said Michael Baron, President of Real Digital Media. “Combined with the NEOCAST Media Server management application and industry-unique functions such as On-Demand and SpotSwap®, network operators have access to the most advanced features supporting networked digital signage.”\\n\\nNEOCAST® Media Players, together with the NEOCAST® Media Server software, transform displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST® media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.\\n\\nThe NEOCAST® family of digital signage and narrowcast network products include:\\n\\nNEOCAST® Media Player K-Series: The NEOCAST® Media Player K-Series is the latest network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nBoth media players incorporate a flexible zone system for partitioning content within a display screen, support satellite, broadband and cellular connectivity, support landscape and portrait modes, and include a sleep mode function for a wide range of displays without requiring an extra RS232 serial connector. RS232 power and volume control of displays is also available.\\n\\nNEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.\\n\\nReal Digital Media will be showcasing the K-Series in their booth (#1113) at the Digital Signage Expo 2009 in Las Vegas, NV (Feb. 24-26).\\n\\nAvailability\\n\\nThe NEOCAST® Media Player K-Series is available immediately. For more information, visit the RDM web site at www.realdigitalmedia.com, or contact us at 941.951.0130 or info@realdigitalmedia.com.\\n\\nAbout Real Digital Media Real Digital Media (RDM) provides next generation digital signage products that power many of the industr’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nReal Digital Media and NEOCAST are registered trademarks of Real Digital Media, LLC. All other trademarks are the property of their respective owners.\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"71hzT9YAeBXIKkx8reow5l","type":"Entry","createdAt":"2019-11-01T16:23:11.013Z","updatedAt":"2020-04-08T09:15:14.275Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-03-06"},"title":{"en-US":"Subway® Restaurant Chain Announces Rapid Expansion of SUBWAY®TV & RADIO Digital Signage Network Powered by NEOCAST® from Real Digital Media"},"slug":{"en-US":"subway-r-restaurant-chain-announces-rapid-expansion-of-subway-r-tv-and"},"subTitle":{"en-US":"Worldwide Network Nearing One Thousand Installations Across United States as Expansion into International Locations Gets Underway"},"tagline":{"en-US":"Subway® Restaurant Chain Announces Rapid Expansion of SUBWAY®TV & RADIO Digital Signage Network Powered by NEOCAST® from Real Digital Media"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - March 6, 2012__\\nReal Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, and Independent Purchasing Cooperative, Inc. (IPC) the independent SUBWAY® franchisee-owned purchasing cooperative, today announced expansion details for the SUBWAY®TV & RADIO digital signage network.\\n\\nDesigned to enhance the SUBWAY® customer experience worldwide, the SUBWAY®TV & RADIO digital signage program aims to better inform customers of their food and drink options, introduce new menu items and enhance the visibility of in-store promotions. The program is an elegantly designed marketing and sales vehicle streamlined to fit within the daily operations of franchisees’ restaurants.\\n\\nThe network has been expanding rapidly since it was launched in 2010. Approximately 1,000 installations have already been deployed in the United States, with over 500 installations in the Los Angeles market area alone with plans underway to soon expand into international markets.\\n\\nBob Grewal, SUBWAY® Franchisee and Development Agent for the Los Angeles area, states, “We have experienced rapid integration into our 500 restaurants. We are confident that the addition of digital signage will enable us to better communicate with our diverse customers and drive future growth.” Dennis Clabby, IPC’s Vice President of Purchasing, commenting on the network’s growth, adds, “Subway’s goal is to continually increase the value of the franchisees’ investment in the restaurant and to help them successfully compete in the QSR industry. With digital signage, we are building a viable, cost-effective program to help our franchisees reach their customers with timely product and promotional messages that influence customer behavior at the counter and increase sales. Designed to increase store profitability, the strong positive response of the franchisees and the rapid growth of this program is very encouraging.”\\n\\nProgramming\\n\\nThe SUBWAY® TV & RADIO programming is a mix of video featuring SUBWAY® products and promotions, and streaming music delivered via the internet. Franchisees are currently deploying SUBWAY®TV & RADIO in the “queue” where customers place their orders. The digital signage program includes high-quality hardware such as Nexcom fan-less media players and Samsung 40″ commercial-grade high definition displays. Brian Wheeler, Director of Franchisee Services at IPC noted that: “Partnering with these quality vendors ensures that our franchisees install equipment that is highly reliable and designed for a 24-hour restaurant environment.”\\n\\nProgramming content is supplied and managed at a national level, but unique to SUBWAY® TV & RADIO, franchisees can influence what is played by logging on and scheduling changes through a franchisee portal. The network allows for local control of playlists across several time slots, such as breakfast, lunch or dinner.\\n\\nTony Pace, SUBWAY® Franchisee Advertising Fund (FAF) Senior VP, and Chief Marketing Officer, states: “Given the size and scope of our business, our marketing emphasis is not on having a singular message during one particular point of time. We’re selling sandwiches all day long to over 30 million customers per week. SUBWAY®TV & RADIO gives us a vehicle to interact with customers in a meaningful way. To streamline the localization process, Real Digital Media was engaged to develop an application to simplify and extend content placement functions to thousands of local users without relinquishing centralized control.”\\n\\nFully integrated with the NEOCAST® Media Server management software, this new web-based application is called NEOCAST® Director. It allows network operators to centrally identify media that is accessible to local users, who can then simply select, schedule and place those media into already active playlists in their restaurant locations.\\n\\nMichael Baron, President of Real Digital Media added, “Subway is a highly engaged partner and pushes us to enhance our product to meet the unique demands of their franchisees. They are totally focused on digital signage as a way to enhance their stellar brand, improve already industry leading customer satisfaction and make franchisees even more profitable. As the SUBWAY®TV & RADIO Network moves to quickly become the largest global digital signage network, we are pleased that we can be an integral part of the Subway family and help them achieve even greater success in the years ahead.”\\n\\nThe SUBWAY®TV & RADIO Network operates on the NEOCAST® digital signage platform from Real Digital Media. Key factors for the selection of NEOCAST® include having an enterprise version that could scale to serve multiple media players in each of the more than 36,000 SUBWAY® locations worldwide; the ability to stream music programming through a media player that also handles the video programming; and the flexibility to quickly develop new features required by the IPC network operators around the globe and the franchisees themselves.\\n\\nBrian Wheeler, IPC’s Director of Services, states, “Working with Real Digital Media, we quickly established that their software is easy to use, delivers performance as advertised and scales to very large numbers of locations without stress on the system. Equally important, we learned that the Real Digital Media team is incredibly responsive to our needs and is willing to go the extra mile to help us launch and manage a network of this scale. We continue to be impressed by their capabilities and attitude.”\\n\\nAbout Real Digital Media\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\nAbout SUBWAY® Restaurants\\n\\nThe SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 36,000 locations in 98 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965.\\n\\nFor more information about the SUBWAY® restaurant chain please visit http://www.SUBWAY.com and http://www.SUBWAYfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.\\n\\nAbout Nexcom\\n\\nFounded in 1992 and publicly traded in Taiwan, NEXCOM is dedicated to enhancing the value of its customers’ businesses through customized solutions and state-of-the-art digital signage technology. NEXCOM, an ISO-9001 certified company and member of Intel® Embedded Alliance, continues to develop digital signage products incorporating the latest technology and works closely with global partners to fulfill customer requirements. A wide range from cost-effective to superior high-performance and feature-rich digital signage solutions are created to address the broad spectrum of specific multi-media applications. The fan-less and compact design also provides great reliability, low maintenance and easy integration behind displays or other areas with limited space.\\n\\n###\\n\\n\\n()-"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7pZmT2SUXlTbeUA9Oc1hTa"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"11iz1HlqNpTm35s1ezBSmo","type":"Entry","createdAt":"2019-11-01T15:02:53.620Z","updatedAt":"2020-04-08T09:14:54.276Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-11-18"},"title":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the Anthony® iDOOR®"},"slug":{"en-US":"real-digital-media-integrates-neocast-r-digital-signage-platform-with-the"},"subTitle":{"en-US":"Designed for grocery and convenience stores, the iDOOR® represents the only digital offering for cooler and freezer door lineups that connects the shopper, message and product at the point of purchase"},"tagline":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the Anthony® iDOOR®"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - November 18, 2015__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, and Anthony®, a Dover Company, are pleased to introduce the iDOOR®, a merchandising solution which incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full motion video at the point of purchase.\\n\\nThe iDOOR, powered by NEOCAST, successfully combines digital technology and in-store merchandising strategies to deliver contextually relevant messaging for improved shopper engagement and conversion. This patented technology delivers high-definition visual promotions that target and connect with shopper lifestyles and demographics. The solution provides opportunities for increased shopper engagement by placing actionable messages in the line of sight of shoppers, along their path to purchase and ultimately at their point of decision.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “iDOOR is poised to transform cooler and freezer merchandising across convenience stores, grocery and fuel stations, and places digital signage at the core of strategic planning for retailers and brands in this space. This solution leverages the strengths of Anthony and Real Digital Media, considerable engineering insights, patented IP and deep market knowledge. The result is a high value application of digital signage that appeals to retailers and their vendor partners, as well as the consumer.”\\n\\nAnthony is a manufacturer and solutions provider of glass refrigerator and freezer doors, lighting systems and display equipment for use in commercial refrigeration systems. Their patented iDOOR is the only digital solution for cooler and freezer door lineups that connects the shopper, message and product at the same time, allowing retailers to understand and engage with their customers on a more relevant and personal level.\\n\\nCarre’ Bistline, Anthony’s Director, Business Development, Digital Signage Solutions, states, “the iDOOR revolutionizes how retailers promote and merchandise their brands, engage with shoppers and increase overall sales. The solution artfully pairs digital signage with how shoppers navigate through a store and optimizes messaging along the path to purchase. We think the iDOOR is the best solution for reaching the shopper at the point of decision with relevant messages, and will positively impact in-store conversions.”\\n\\n__Performance__\\nA national convenience store chain recently tested the Anthony iDOOR for a 3-month pilot program. Results from the program showed the iDOOR increased cooler door traffic by 13%, and increased the number of cooler door purchases by 7%. (src: Learn More)\\n\\n__Availability__\\nThe iDOOR is available now in cooler, freezer and stand-alone glass door applications, and is available in various transparent screen sizes and finishes. Select existing Anthony doors products may also be retrofitted with an iDOOR to bring targeted high definition messages directly to retail shoppers. Contact your Anthony representative to learn more.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. Please visit our website to learn more: www.realdigitalmedia.com.\\n\\n__About Anthony®__\\nFounded in 1958, Anthony®, Sylmar, CA, USA, is a manufacturer and solutions provider of glass refrigerator and freezer doors, lighting systems and display equipment for use in commercial refrigeration systems. Anthony’s products are designed to enhance merchandising, ensure food safety and protect the environment. A 50-plus-year commitment to Quality, Innovation, Customer Service, Continuous Improvement and Flexibility have allowed Anthony to become the supplier of choice for merchandising components in the refrigeration industry. Anthony is a member of the Dover Corporation’s Refrigeration & Food Equipment market segment. For more information, please visit www.anthonyintl.com or www.dovercorporation.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1FkNVD31VV6IPg16ScuZYM","type":"Entry","createdAt":"2019-11-01T14:56:36.592Z","updatedAt":"2020-04-08T09:14:35.072Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2005-03-14"},"title":{"en-US":"Real Digital Media CEO to Participate on Globalshop Panel Discussion"},"slug":{"en-US":"real-digital-media-ceo-to-participate-on-globalshop-panel-discussion"},"subTitle":{"en-US":"Discussion to Focus on Retail Channel as an Advertising and Marketing Medium"},"tagline":{"en-US":"Real Digital Media CEO to Participate on Globalshop Panel Discussion"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - March 14, 2005__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at GlobalShop 2005, sponsored by The Planning and Visual Education Partnership (PAVE). The panel discussion, entitled “The Retail Channel as an Advertising and Marketing Medium: Turning Shoppers into Buyers and Buyers into Loyal Customers,” is scheduled for Monday, March 21st, from 12:30 a.m. – 2:00 p.m. PDT at the Sands Expo and Convention Center in Las Vegas, Nevada. Approximately 300 attendees are expected.\\n\\nThe panel discussion will be moderated by Gwen Morrison, President, The Store, WPP’s Global Retail Practice. Panelists include John Paul Orr, Executive Vice President, Sales and Marketing, National Instore; Mark Mitchell, Executive Vice President, Advertising Sales, Premier Retail Networks; and Ken Goldberg, Chief Executive Officer, Real Digital Media.\\n\\n“As traditional media grows increasingly more fragmented it becomes more critical to optimize the retail space,” said Gwen Morrison, President, The Store, WPP’s Global Retail Practice.”The panelists assembled bring together a variety of insights on how the retail landscape will be changing over the next few years to transform the customer experience. I’m looking forward to a lively discussion, and exploring with the panel how both retailers and advertisers will work together in the store of the future.”\\n\\nPanelist Ken Goldberg will be focusing on the role of technology in today’s retail environment.\\n\\n“With the increasing market acceptance of digital signage technology, the interaction between advertisers and consumers has literally moved from the bedroom to the store floor,” said Ken Goldberg, CEO of Real Digital Media. “We are on the edge of significant change in the way advertisers, in partnership with retailers, reach the consumer, and I look forward to discussing the future role of technology with my peers as it relates to marketing in the retail environment.”\\n\\nGlobalShop is the world’s largest annual store design and in-store marketing show. This 3-day event offers expert advice for achieving retail and brand marketing success, including the technologies and solutions to help generate in-store traffic and sales. The exposition and conference is sponsored by the National Association of Store Fixture Manufacturers (NASFM), and includes five pavilions — The Store Fixturing Show, The Visual Merchandising Show, Store Design & Operations, Digital Store and POP Marketplace. For more information, visit http://www.globalshop.org.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point of purchase marketing, advertising and corporate communication networks. Founded in 2002, our family of NEOCAST digital media products manage, deliver and play content in a wide range of digital video and audio formats. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6O52M64EeuaNxxi4CgbmEI","type":"Entry","createdAt":"2019-11-01T16:13:23.949Z","updatedAt":"2020-04-08T09:14:12.687Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2009-08-12"},"title":{"en-US":"Respario Partners with Real Digital Media to Deliver Pharmacy Health Network Presented by Cardinal Health"},"slug":{"en-US":"respario-partners-with-real-digital-media-to-deliver-pharmacy-health"},"subTitle":{"en-US":"New Digital Signage Program Provides Pharmaceutical, Over-the-Counter and, Consumer Health Companies Opportunity to Reach Millions of Consumers at the Point-of-Influence"},"tagline":{"en-US":"Respario Partners with Real Digital Media to Deliver Pharmacy Health Network Presented by Cardinal Health"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Dallas, TX - August 12, 2009__\\nRespario Digital Advertising Group and Real Digital Media, provider of the innovative NEOCAST® Software-as-a-Service (SaaS) platform for managing digital signage networks, today announced the launch of the Pharmacy Health Network (PHN) presented by Cardinal Health.\\n\\nThe network, which is designed to reach health-conscious retail pharmacy customers at the point-of-influence, was introduced earlier this month at the Cardinal Health Retail Business Conference, the company’s annual trade show for independent and franchise pharmacies. Over 700 pharmacies signed up for the program during the conference, as Cardinal Health plans to make the Pharmacy Health Network available to the more than 5,000 independent retail and franchised pharmacies it serves throughout the United States.\\n\\nThe Pharmacy Health Network will provide health-oriented programming designed to educate, inform and entertain customers, interspersed with sponsor and location-specific messages.\\n\\nRespario, which has established a dedicated network operations center to manage the Pharmacy Health Network, is responsible for network installation, management and programming.\\n\\nIan Stone, Chief Experience Officer of Respario, states, “The goal of Pharmacy Health Network is to help pharmacists and advertisers connect with health-conscious consumers when they visit their local pharmacy and educate those customers with relevant information at the point-of-influence. The typical consumer visits their pharmacy more than once a month to access professional, personalized and useful advice. The Pharmacy Health Network aims to augment this relationship by delivering programming that enhances consumer awareness regarding their health choices and options.”\\n\\nThe Pharmacy Health Network system includes a 32″ commercial grade LCD screen, a media player that receives content from a central server, a directional speaker system and a high quality brochure rack. There are no upfront or ongoing costs to participating local pharmacies and the only items required to participate are electrical power and a shared high speed Internet connection.\\n\\nThe technology underlying the Pharmacy Health Network is the NEOCAST® digital signage platform from Real Digital Media. NEOCAST® provides an optimum solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a Software-as-a-Service (SaaS) delivery model. This architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead, and ensures networks are always operating using the latest technology and feature benefits.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “The launch of Pharmacy Health Network is an exciting event that represents the efforts of three companies working collaboratively to establish the objectives, requirements and metrics required for digital signage success. Cardinal Health’s involvement as owner of the network is a significant development for digital out-of-home advertising. Their longstanding relationships with various suppliers will greatly benefit Respario’s efforts to engage media planners and agencies seeking to take advantage of an advertising outlet dedicated to the health and wellness segment.”\\n\\nAccording to Respario’s Stone, Real Digital Media’s NEOCAST® was chosen due to the solution’s ability to support network growth at minimal operational costs, its flexible and scalable architecture, as well as the strong partnership developed with the Real Digital Media’s management team.\\n\\n“When we began the process of comparing media platforms, NEOCAST® rose to the top of the list very quickly. We knew that we would require not only a scalable technology, but also a platform that would allow our team to easily install and manage across a footprint that is large and could grow rapidly. The Real Digital Media team has been very flexible in providing several custom elements to their software to enhance the media experience in the pharmacies.”\\n\\nHealthcare companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.\\n\\n__About Respario__\\n\\nBased in Addison (Dallas), TX, Respario Digital Advertising Group manages the technology, content, and project management components required to effectively and efficiently launch digital signage networks. With a focus on the customer experience, Respario designs and sources content and programming that is engaging, educational, and provides a return on investment through advertising at the point-of-influence. The Respario portfolio of products and services include an in-house state-of-the-art digital signage network operations center, turnkey project management, specification and procurement of technology, media design, content aggregation, and advertising sales. Respario has garnered the attention of a diverse base of companies in several vertical markets including healthcare and retail. For more information, please visit www.digitaladgroup.com.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nReal Digital Media is a member of the Digital Signage Association, and the company’s headquarters are located in Sarasota, FL. Our platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2rZXecAZSJfNyBkb7ekkOj","type":"Entry","createdAt":"2019-11-01T16:11:24.553Z","updatedAt":"2020-04-08T09:13:51.373Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2006-08-08"},"title":{"en-US":"Real Digital Media Teams with AccuWeather to Provide Rich Localized Media Content for Digital Signage"},"slug":{"en-US":"real-digital-media-teams-with-accuweather-to-provide-rich-localized-media"},"subTitle":{"en-US":"Network operators using Real Digital Media\'s NEOCAST® digital signage solution now gain access to AccuWeather news, sports and weather content"},"tagline":{"en-US":"Real Digital Media Teams with AccuWeather to Provide Rich Localized Media Content for Digital Signage"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - August 8, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a partnership with AccuWeather, The World’s Weather Authority™, to provide digital signage network operators access to the latest weather, sports and news information. The relationship represents an industry first for AccuWeather, and an innovative partner to help Real Digital Media continue to meet the growing demand for localized, dynamic content.\\n\\nReal Digital Media and AccuWeather engaged in a collaborative development process to integrate AccuWeather’s content feeds with RDM’s SpotSwap™ technology, a patent-pending feature of Real Digital Media’s NEOCAST® digital signage solution.\\n\\nSpotSwap™ allows digital signage network operators to generate a single, master playlist with placeholders for the insertion of local media content. By integrating with this technology, the latest up to date AccuWeather content can be rapidly inserted into playlists to ensure viewers are receiving the most relevant content for their location.\\n\\n“Weather is a very local and dynamic phenomenon that matters to digital signage viewers who are shopping, traveling or planning their next activity for the day,” said Michael Baron, Real Digital Media’s President. “Through this partnership, Real Digital Media has immediate access to the most up to date local weather conditions in the industry, while AccuWeather has a first of its kind mechanism through NEOCAST® and SpotSwap™ to deliver their content in a timely and engaging manner without requiring manual intervention. Both parties benefit while viewers get the latest AccuWeather forecasts and network operators can insert locally relevant content without any technical hurdles.”\\n\\nAccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, and weather trivia, plus sports news, U.S. or world news, business news, and financial information. Many of AccuWeather’s digital signage modules are also available in Spanish.\\n\\nDr. Joel N. Myers, Founder and President of AccuWeather adds, “The public has demonstrated its fascination with our accurate, hyper-local weather information on all existing media, and the lure of weather spells opportunity for those who place advertising adjacent to it. We look forward to partnering with Real Digital Media to offer this same powerful audience draw within their networks.”\\n\\nDistribution of AccuWeather content across the United States and Canada by Real Digital Media is effective immediately.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n__About AccuWeather__\\n\\nAccuWeather, The World’s Weather Authroity™, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather, serves over 250,000 paying customers in media, business, government and institutions, and millions more through AccuWeather.com. AccuWeather also provides content onto more that 10,000 Internet sites including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit us at www.accuweather.com for more information.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2CavjQiUEWADzWnMpZfZR3","type":"Entry","createdAt":"2019-11-01T15:52:37.058Z","updatedAt":"2020-04-08T09:13:24.390Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2004-06-14"},"title":{"en-US":"Real Digital Media Names New Chief Executive Officer"},"slug":{"en-US":"real-digital-media-names-new-chief-executive-officer"},"subTitle":{"en-US":"Appointment Key to Finalizing Private Placement"},"tagline":{"en-US":"Real Digital Media Names New Chief Executive Officer"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - June 14, 2004__\\nReal Digital Media (RDM), a leading provider of next generation digital signage technology for point of purchase marketing and promotions, today announced the formal appointment of Ken Goldberg as its Chief Executive Officer.\\n\\nAs of May 1st, 2004, Goldberg has assumed chief executive responsibilities, joining an executive team that includes President Mike Baron and Vice President of System Sales and Product Development Dale Johnson. Both will remain as key employees of the company, and will work closely with Goldberg on company strategy, business development and sales.\\n\\nGoldberg will focus on two key areas of RDM’s business: charting the vision and course for RDM’s future and product development, and forging strategic partnerships that complement and exploit RDM’s digital signage expertise.\\n\\n“More than ever, advertisers and vendors are looking for effective ways to have their message seen and heard outside the home while retaining the ability to segment and target audiences,” said Ken Goldberg, RDM’s CEO. “In the new market of digital signage, RDM is already poised to become a major player. The founders and previous management team have built what I believe is a great company in a market segment poised for amazing growth over the next decade.”\\n\\nPrior to RDM, Ken Goldberg was co-founder and president of CFT Consulting, a leading provider of retail systems consulting. CFT was sold to Answerthink in 1999. Goldberg remained with Answerthink until January 2003, where he was a member of the leadership team and was instrumental in the company’s integration of CFT’s retail practice into Answerthink’s offering. Goldberg started his career with a 21-store women’s apparel chain in the northeast and was a Manager in Deloitte & Touche’s national retail practice before starting his own company. Goldberg has spent the last year as an angel investor and has served on the boards of a number of technology companies.\\n\\n__Real Digital Media Concludes Private Placement__\\n\\nIn related news, the Directors of Real Digital Media are pleased to announce the completion of a private placement in the amount of $750,000. The new capital will be used to fund accelerated product development and channel sales and marketing efforts.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage technology for point of purchase marketing and promotions. Founded in 2002, our family of digital media products manage, deliver and play content in a wide range of digital formats at point of purchase locations. With RDM, programming can be customized across entire signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messages and promotions.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"73wdOdrexeJU7AXEqu1UVc","type":"Entry","createdAt":"2019-11-01T15:00:01.960Z","updatedAt":"2020-04-08T09:13:00.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2006-09-28"},"title":{"en-US":"Real Digital Media CEO to Serve as Panelist for Upcoming Digital Signage Networks Investor Conference"},"slug":{"en-US":"real-digital-media-ceo-to-serve-as-panelist-for-upcoming-digital-signage"},"subTitle":{"en-US":"Discussion to focus on the challenges of raising money and how to survive the process"},"tagline":{"en-US":"Real Digital Media CEO to Serve as Panelist for Upcoming Digital Signage Networks Investor Conference"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - September 28, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at the Strategy Institute?s upcoming Digital Signage Investor Conference. The panel discussion, entitled “CEOs and Founders Roundtable on Raising Money,” is scheduled for Thursday October 12th, 2006 from 10:00-11:00 am, EST at the Park Central New York Hotel, New York City, New York.\\n\\nThe roundtable will feature Ken Goldberg along with Jason Kates, CEO & President, RMS Networks; Mike Ribero, CEO, Reactrix Systems, Inc.; and James Lavelle, CEO, Watchit Media.\\n\\nThe discussion will focus on the war stories experienced by these leading industry executives who have gone through the challenging, yet successful, experience of raising money. Attendees will benefit from their learning curve and hear what they would have done differently, people to look out for, hidden fees, unexpected surprises (good and bad), and the obstacles overcome, including:\\n\\n- Who is your best confidant? Lawyer? Accountant? Investment Banker?\\n- What were the unexpected pleasant surprises?\\n- What would have been done differently?\\n- How to package your pitch?\\n- What were the most unexpected questions?\\n\\nPanelist Ken Goldberg will be focusing on the world of angel capital, the special requirements for working with angels, and the differences between angels and venture capital institutions.\\n\\n“Any business seeking to grow in a dynamic industry like digital signage is going to have significant capital requirements,” said Ken Goldberg, CEO of Real Digital Media. “The industry demands a variety of disciplines and business development relationships to succeed. Developing those relationships takes time, and time means money. Considering the divergence of business models and technologies, convincing investors your vision is the one that is on the mark is the art of the pitch. Real Digital Media has had success managing the capital raising process, and I look forward to sharing insights with my peers and attendees. We are excited to support this industry-first event, and look forward to the opportunity to add to the agenda.”\\n\\nA Strategy Institute conference is the best method of gaining specific industry knowledge while networking with peers. Our conferences identify challenges and provide expert solutions for business leaders in our targeted topic areas. In today’s rapidly changing, information intensive environment, Strategy Institute events provide you with 100% up to date, market-driven industry information and knowledge, delivered by worldwide leaders.\\n\\nAs the premier provider of business conferences, the Strategy Institute holds more than 80 educational conferences and seminars annually. These programs provide timely analysis from top experts of the complex issues facing executives and professionals today.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2WrQXhdhEbopBXIJEDXh63"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"21WyJjrEij5pDj8DOveLPE","type":"Entry","createdAt":"2019-11-01T15:08:35.634Z","updatedAt":"2020-04-08T09:12:36.152Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-09-04"},"title":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the iZipline MediaTagzTM Near Field Communication (NFC) System"},"slug":{"en-US":"real-digital-media-integrates-neocast-r-digital-signage-platform-with-the"},"subTitle":{"en-US":"Synchronizes digital signage with brand marketing content to drive dynamic, consumer engagement via NFC-enabled mobile devices"},"tagline":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the iZipline MediaTagzTM Near Field Communication (NFC) System"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - September 4, 2014__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, and iZipline, LLC, provider of the MediaTagzTM cloud-based, mobile content system, today announced that digital signage network operators using NEOCAST® are now able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.\\n\\nConsumers viewing digital signage content simply tap a nearby NFC tag with their phone to engage the on-screen call to action. Marketers can use this integration to drive consumers to learn more about a product, download a coupon or application, conduct a purchase, sign up for a loyalty program and more. As the on-screen content changes, so does the mobile destination, as one physical NFC tag can be used to drive unique digital signage to mobile interactive experiences. All of this is achieved through the integration between NEOCAST® and MediaTagz™.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it builds a bridge between digital signage and the active engagement that mobile technologies offer. When digital signage is combined with mobile technologies, the network footprint grows substantially, and marketers can more effectively use digital signage to entice, engage and measure the effectiveness of their content strategies.”\\n\\nMichelle Moulin, iZipline CEO, continues, “With NFC integration through MediaTagz™, digital signage networks can serve as a vehicle to enable consumers to perform transactions or take actionable content with them beyond the network venue and help marketers establish message persistence across screens. In addition, the iZipline platform generates robust analytics to let brand managers track consumer engagement and measure campaign effectiveness.”\\n\\n__Availability__\\nThe integrated NFC service offering is available for current and future NEOCAST® customers immediately upon a signed agreement with iZipline.\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: Digital Signage and NFC Integration\\n\\n__About iZipline™__\\niZipline™ is a leader in developing the “Internet of Things,” collaborating with other technology entrepreneurs around the globe to enhance the lives of people everywhere. An innovator of Near Field Communication (NFC) technology for global brands, iZipline is a pioneer in adapting NFC to in-store digital signage and consumer products for instant, dynamic and long-lasting engagement with consumers via their mobile devices. Learn more at iZipline.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realdigitalmedia.com\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"sBkTbe8AQMk5crRo0K9EA","type":"Entry","createdAt":"2019-11-01T15:42:57.397Z","updatedAt":"2020-04-08T09:12:16.659Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2007-01-15"},"title":{"en-US":"Real Digital Media Introduces NEOCAST® Media Player Z"},"slug":{"en-US":"real-digital-media-introduces-neocast-r-media-player-z"},"subTitle":{"en-US":"New product represents the digital signage industry\'s first dedicated appliance based on the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors to support high definition content"},"tagline":{"en-US":"Real Digital Media Introduces NEOCAST® Media Player Z"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - January 15, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the newest member of the NEOCAST® family of digital signage products, NEOCAST® Media Player Z. The new product adds support for high definition (HD), Windows Media Video (WMV) and Apple QuickTime content, supports bitmap overlays, and incorporates a more flexible zone system for partitioning content within a display screen, including support for Macromedia Flash in all zones.\\n\\n“NEOCAST® Media Player Z is a glimpse into the future of digital signage as it embodies the convergence of emerging trends in our industry,” said Michael Baron, President of Real Digital Media. “NEOCAST® Media Player Z combines Real Digital Media’s software technologies, innovative industrial design, as well as the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors into a plug-and-play appliance that’s compact, reliable and incredibly feature-rich out of the box.”\\n\\n“The Real Digital Media NEOCAST® Media Player Z digital signage product based on Microsoft Windows XP Embedded provides our mutual retail and hospitality customers with innovative plug-and-play technology as well as a manageable platform,” said Jane Gilson, director of marketing for the Mobile and Embedded Devices Division at Microsoft Corp. “Together we’re enabling emerging multimedia technologies to enhance the customer experience and increase the productivity of in-store and information technology personnel.”\\n\\nThe rapidly expanding market for narrowcasting solutions has grown to include specific niches for the advanced features offered on the NEOCAST® Media Player Z. Real Digital Media has embraced the Windows XP Embedded platform for the delivery of these features, as well as the performance of the Intel® Core™ Duo processor which resides at the heart of the NEOCAST® Media Player Z.\\n\\n“Based on the revolutionary Intel® Core™ microarchitecture and our 65nm process technology, the Intel® Core™ Duo processors integrate two cores, along with many advanced features, in one single chip,” said Phil Ames, Embedded Market Segment Manager of Intel Corporation. “Powerful, yet energy-efficient, these processors are well suited to quickly manage numerous tasks such as those required by the intensive multimedia digital signage applications offered by Real Digital Media.”\\n\\nNEOCAST® Media Players, together with the NEOCAST® Media Server software, transforms displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST® media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.\\n\\nThe NEOCAST® family of digital signage and narrowcast network products include:\\n\\nNEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Player XF: The NEOCAST® Media Player XF is the second generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.\\n\\nNEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.\\n\\nFor more information, visit the RDM web site at www.realdigitalmedia.com, or contact us at 941.951.0130 or info@realdigitalmedia.com.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nReal Digital Media Inc. is a registered trademark of Real Digital Media, Inc. Intel, Intel Core and Intel Core Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"9Qa7wlBu5qQTTHWAGkqKV","type":"Entry","createdAt":"2019-11-01T15:15:31.061Z","updatedAt":"2020-04-08T09:11:52.824Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-07-13"},"title":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the rVue™ Demand-Side Platform"},"slug":{"en-US":"real-digital-media-integrates-neocast-r-digital-signage-platform-with-the"},"subTitle":{"en-US":"Integration provides media buyers using rVue with access to the most current location and playout data from networks powered by NEOCAST®"},"tagline":{"en-US":"Real Digital Media Integrates NEOCAST® Digital Signage Platform with the rVue™ Demand-Side Platform"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - July 13, 2010__\\nReal Digital Media (RDM), provider of the innovative NEOCAST® Software-as-a-Service (SaaS) platform for managing digital signage networks, and rVue Holdings, Inc.’s (RVUE:OTCBB) subsidiary, rVue, the first demand-side platform for Digital Out-of-Home (DOOH) media planning and buying, today announced the open integration between the two platforms. Current and future network operators using NEOCAST® are now able to benefit from the automated delivery of location-specific details about their networks required by ad agencies and advertisers seeking to make informed media buys through rVue. At the same time, rVue can now provide campaign playout and compliance data to agencies through its direct feed from NEOCAST®.\\n\\nThe open and free-to-use rVue Media Planner streamlines the creation of DOOH media plans by promoting awareness of the various participating networks, providing relevant information about available networks, establishing communication between the networks and agencies, and reducing media planning time through a real-time search and selection of available touchpoints/screens, impressions and cost. The rVue demand-side platform consolidates all of this information into a single buy that is comprehensive yet easy to execute.\\n\\nKen Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it removes a barrier between buyers and sellers, which is an essential element to not only our mutual growth but for the digital signage industry as a whole. In order for the DOOH industry to establish credibility within advertising circles, we need to adopt practices that make it easy to buy, encourage standards that establish a uniform experience, and create an ecosystem that benefits all participants. rVue’s selection of NEOCAST® represents an initial effort to bring these principles to our clients and the ad agencies making DOOH part of their advertising mix.”\\n\\n__How it Works__\\n\\nEnrollment into rVue is free and available to any agency, advertiser or network provider by simply logging in, creating an rVue account and building their agency/advertiser or network profile. Each network profile features such relevant information as audience demographics, location geographics, target venues and overall impressions to help advertisers evaluate and target their locations for media plans. With the announced integration, rVue network profiles powered by NEOCAST® can now be provided with the majority of this location-specific and compliance data automatically. This allows network operators to leverage the data already acquired throughout the course of their NEOCAST® rollout and operations in a seamless manner. This saves time, effort and ensures consistency of their data across platforms, which is essential for ad agencies requiring confidence in the accuracy of the media plans designed and executed for their clients.\\n\\n“The ongoing mission of the rVue demand-side platform is to contribute to the growth of the digital out-of-home environment by providing resources that remove barriers to entry, and streamline the management, planning and purchasing of DOOH media,” said Jason Kates, Chief Executive Officer of rVue, Inc. “This integration was developed to provide the accountability, data and transparency ad-based networks need to further attract advertisers, while shortening or eliminating their data management time. On the other side, this connection enables advertisers to receive the data and analytics they need for greater adoption of the media. RDM is a valued ally and we’re proud to work with their team on this initiative.”\\n\\nCurrently, rVue has enrolled networks in major DMAs across the United States and Canada with European expansion underway.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, the innovative Software-as-a-Service (SaaS) platform for managing digital signage networks. Designed intelligently to scale with the demands of any sized network, NEOCAST® incorporates the key constructs of campaigns, markets, schedules and collaboration to enable the efficient distribution of content across networks down to individual media players. This flexibility creates the optimal environment for any marketing or advertising professional seeking to communicate targeted messages that reach customers at the right place, at the right time.\\n\\nReal Digital Media is a member of the Digital Signage Federation, and the company’s headquarters are located in Sarasota, FL. Our platform has been used to establish point-of-purchase marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors. For more information, please visit us atwww.realdigitalmedia.com. To read more about Real Digital Media’s vision for openness and interoperability, please visit us at www.realdigitalmedia.com/digital-signage-blog.\\n\\n__About rVue Holdings, Inc.__\\n\\nrVue Holdings, Inc., through it’s wholly owned subsidiary rVue, Inc., is an advertising technology company which provides the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Company’s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVue’s demand-side platform takes a unique approach to addressable advertising delivery, measurement and an extensive portfolio of intellectual property supports reporting. The Company’s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising, more efficient, more effective and more available than ever. Visit www.rVue.com for more details.\\n\\n*Forward Looking Statement Disclaimer*\\n\\n*Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.*\\n\\n###\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MlDMbv9pzckpYZ4YRHo1k","type":"Entry","createdAt":"2019-11-01T15:45:41.646Z","updatedAt":"2020-04-08T09:11:28.703Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2005-05-17"},"title":{"en-US":"Real Digital Media Introduces SpotSwap™ Technology"},"slug":{"en-US":"real-digital-media-introduces-spotswap-tm-technology"},"subTitle":{"en-US":"New software feature allows digital signage operators to rapidly sort and insert local media content across networks through automated process"},"tagline":{"en-US":"Real Digital Media Introduces SpotSwap™ Technology"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - May 17, 2005__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today introduced SpotSwap™, a patent-pending technology for rapidly sorting and inserting local media content for playout across global or national digital signage networks. SpotSwap? is the latest feature released for Real Digital Media’s NEOCAST® Media Server software, and is designed to automate the placement and insertion of local media content within global playlists.\\n\\nSpotSwap™ allows digital signage network operators to generate a single, master playlist with placeholders for the insertion of local media content. Network operators simply upload their local media content and execute the SpotSwap™ process, which ensures the proper local media content is assigned for playout at each designated location in the network.\\n\\n“This is a first of its kind feature in digital signage, and solves a significant and common challenge faced by large digital signage network operators,” said Mike Baron, Real Digital Media’s President. “Networks that span hundreds or thousands of locations, and have local content demands, need a streamlined method to insert local media content without having to build separate playlists for each location. SpotSwap™ is that innovation.”\\n\\nReal Digital Media envisions the feature becoming essential to the management and delivery of content across digital signage networks. SpotSwap™ uses may include anemployee of the month spot rotation, manager special or local product promotion, as well as the insertion of local advertisements from neighboring vendors. Only NEOCAST® from Real Digital Media offers the digital signage marketplace the dynamic capabilities of SpotSwap™ to efficiently manage local content insertion.\\n\\n“Local media insertion is a required function to support the demands and expectations of our clients, advertisers and the digital signage industry in general,” said Jason Broom, Real Digital Media?s VP of Marketing. “For large scale networks, the SpotSwap™ technology completes an impossibly large task in just a few seconds. One playlist for many locations. It’s that simple.”\\n\\nSpotSwap™ is with the latest feature released in Real Digital Media’s NEOCAST® Media Server, the market leading digital signage software that centrally manages NEOCAST Media Players as well as the distribution of content and campaigns across digital signage networks powered by Real Digital Media.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"nIHrRybNSv8MK8FbCOopx","type":"Entry","createdAt":"2019-11-01T15:49:09.912Z","updatedAt":"2020-04-08T09:11:10.515Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2007-01-04"},"title":{"en-US":"Real Digital Media Named Exclusive Digital Signage Provider to National Retail Federation’s X07 Ultimate Pop-Up Boutique"},"slug":{"en-US":"real-digital-media-named-exclusive-digital-signage-provider-to-national"},"subTitle":{"en-US":"State of the art store will demonstrate the most futuristic design components and technologies available to retailers"},"tagline":{"en-US":"Real Digital Media Named Exclusive Digital Signage Provider to National Retail Federation’s X07 Ultimate Pop-Up Boutique"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - January 4, 2007__\\nReal Digital Media (RDM) today announced that it has been selected by the National Retail Federation as a sponsor and the sole provider of networked digital signage to the X07 Store of the Future Ultimate Pop-Up Boutique at the upcoming NRF Annual Conference and Expo. The National Retail Federation is the world’s largest retail trade association, and their Retail Big Show is the largest annual showcase of the newest and most effective products and technologies to improve retail businesses. The show is hosted at the Jacob Javits Center in New York, January 15 – 17.\\n\\nReal Digital Media is known in the industry for providing reliable, scalable digital signage products and technologies for establishing point of purchase marketing, promotions and corporate communication networks. The company’s NEOCAST® digital signage platform is the most comprehensive and integrated system on the market, and is ideally suited for the retail, hospitality and food service industries.\\n\\n“The X07 Store of the Future is an exciting and interactive venue for retailers to increase their awareness and understanding of digital signage technology and its potential within a store environment,” said Jason Broom, VP of Marketing for Real Digital Media. “We are proud to be the exclusive digital signage sponsor for the third year in a row, especially since Real Digital Media has exciting product and corporate news scheduled for release during the show dates.”\\n\\nThe X07 exhibit is designed and produced in partnership with Hybridia Design. Other sponsoring companies include Cisco Systems, IBM, IconNicholson, Mastercard, Shoppertrak, and LG. Content services are provided by sponsor Digicraft Productions.\\n\\n“The NRF is proud to showcase a host of emerging technologies in its X07 Store of the Future,” said Tracy Mullin, NRF president and CEO. “Our future store concept is one of a kind, and serves as an exploration as to what’s possible in retail. Sponsors like Real Digital Media help make the future a reality for X07, and we’re excited to have them on board.”\\n\\nReal Digital Media’s NEOCAST solution will power digital signage throughout X07. Compact, reliable and networked, the media players communicate with the centrally managed NEOCAST® Media Server to enable the efficient distribution of tailored content and messaging that reaches X07 Store of the Future visitors where it counts, at the point-of-purchase.\\n\\nAt Real Digital Media’s booth, #2950, the company’s executive team will be available to address questions regarding digital signage implementations, as well as offer a more in-depth look into the technology that powers NEOCAST® digital signage networks and X07. About Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3KOzqsuygvgeCgN9Lr72tZ","type":"Entry","createdAt":"2019-11-01T16:00:59.456Z","updatedAt":"2020-04-08T09:10:53.222Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2007-01-15"},"title":{"en-US":"Real Digital Media Releases NEOCAST® Media Server 3.0"},"slug":{"en-US":"real-digital-media-releases-neocast-r-media-server-3-0"},"subTitle":{"en-US":"NEOCAST® Media Server 3.0 Enhancements Bolster Leadership Position as the Most Precise and Flexible Centralized Platform for Establishing Digital Signage Networks"},"tagline":{"en-US":"Real Digital Media Releases NEOCAST® Media Server 3.0"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - January 15, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced a significant upgrade to its centralized NEOCAST® Media Server software. The enhancements build upon the economical and scalable store and forward design of the NEOCAST® solution, while improving the user interface, workflows, network management and campaign distribution functions.\\n\\nNEOCAST® Media Server 3.0 introduces multiple new enhancements and features, and continues to incorporate the key constructs of campaigns, markets, schedules and collaboration to enable the efficient and precise distribution of content to NEOCAST® Media Players. Developed with input from active Real Digital Media customers, these enhancements ensure that present and future versions of NEOCAST® will stay at the forefront of customers’ digital signage requirements.\\n\\n“The 3.0 release of our NEOCAST® Media Server software comes at a time when the marketplace is clearly embracing the benefits of digital signage,” said Ken Goldberg, CEO of Real Digital Media. “With input from our NEOCAST® User Group, the enhancements in this release are a response to the realities facing clients today, but also ensure NEOCAST® will continue to evolve and lead the market as new digital signage standards and demands emerge.”\\n\\nMarie Cooper, vice president of network operations at Kyle Private Networks, adds, “As a digital signage network owner, one of the most critical decisions is selecting a vendor that acts like a partner rather than simply a supplier. Real Digital Media is that partner for Kyle Private Networks. We’ve built our network using their NEOCAST® platform, and in turn, they’ve included us in their development process. This open dialogue gives us the confidence that Real Digital Media has our best interests as a client, and that their products will continue to grow in a direction that supports our business.”\\n\\nThe NEOCAST® Media Server 3.0 enhances the already robust player-to-server interaction by improving network visibility and campaign distribution features and functions. Specific NEOCAST® Media Server 3.0 product enhancements include:\\n\\n- Real-time, 24×7 visibility of network and media player status to determine overall network health\\n- Real-time, 24×7 visibility of campaign summaries to determine overall time consumption and availability across network\\n- Remote management of RS-232-enabled display functions, including display power and volume control access and awareness\\n- Time zone feature for improved coordination between media players and the media server when determining optimal download hours for content and playlist instructions\\n- Improved data validation functions to ensure proper coding of media content\\n- Improved content review features allowing users to view content before selecting for distribution\\n- Improved screen layout options allows for a variety of ‘zone’ and ‘skin’ designs to be implemented simultaneously across a network\\n- Incorporates a more flexible zone system for partitioning content within a display screen\\n- Improved feed assignment allows for a variety of RSS feeds to be activated simultaneously across a network\\n- Improved personalization engine allows authorized managers to control individual players for customized messaging\\n- Improved workflow engine ensures content and campaigns meet standards for distribution across network\\n- Enhanced security features further insulate digital signage networks powered by NEOCAST® from inappropriate use\\n- Automatic insertion of localized content via SpotSwap™ technology\\n- Dynamic creation of content and media player groups for easier access to content and distribution options\\n\\nTogether, these features provide the greatest level of flexibility, reliability, scalability, visibility and precision available in one solution in the digital signage marketplace today. Organizations considering a digital signage network deployment to achieve the benefits of increased sales, improved brand loyalty and generated ad revenue require a mature and integrated solution such as NEOCAST®.\\n\\nNEOCAST® Media Server 3.0 enhancements are currently available. To learn more, contact us at info@realdigitalmedia.com.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"26S7tzJeymFUbZt7nZeFOA","type":"Entry","createdAt":"2019-11-01T16:05:01.584Z","updatedAt":"2020-04-08T09:08:59.467Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-02-27"},"title":{"en-US":"Real Digital Media Releases Version 4.0 of the NEOCAST® Digital Signage Platform"},"slug":{"en-US":"real-digital-media-releases-version-4-0-of-the-neocast-r-digital-signage"},"subTitle":{"en-US":"New Enhancements in Presentation Design, Multi-Zone Configuration and Playback Scheduling Serve to Further Entrench Platform as the Most Elegant and Flexible Centralized Platform for Operating Digital Signage Networks"},"tagline":{"en-US":"Real Digital Media Releases Version 4.0 of the NEOCAST® Digital Signage Platform"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - February 27, 2013__\\nReal Digital Media, provider of the enterprise class NEOCAST® digital signage platform, today announced the official release of version 4.0. The latest enhancements build upon the platform history of streamlined workflows and ease-of-use design, while setting a new standard for advanced network management and audience engagement in the digital-out-of-home (DOOH) industry.\\n\\nNEOCAST® 4.0 introduces multiple new enhancements and features, most notably the release of the new Presentation functionality that offers the pinnacle of multi-zone layout creation, scheduling and playback capabilities in the industry. This new functionality allows network operators to quickly and easily design and sequence complex layouts comprised of independently programmable zone configurations. Zones may be continued from layout to layout for seamless transitions during a presentation, as well as synchronized to provide a method for creating fully integrated and engaging audience experiences that promote brand as well as cross-sell and upsell opportunities.\\n\\nReal Digital Media customers have been using the latest software since the 4Q of 2012.\\n\\nSpecific NEOCAST® 4.0 product enhancements include:\\n\\n- Intuitive layout design, sequencing and multi-zone configuration tools that include positioning, size and layering\\n- Streamlined drag and drop content scheduling\\n- Zone Continuation option for seamless layout transitions\\n- Zone Synchronization option for creating integrated audience experiences\\n- Advanced controls for zone properties, including transparency and alpha levels\\n- Multi-output player support reducing player investment for multi-display arrays\\n\\n“This is an important milestone on our focused product roadmap”, states Ken Goldberg, CEO of Real Digital Media. “We are particularly proud that this major release reflects the input of our varied customer base. NEOCAST® 4.0 was born in our user group meeting, developed in concert with evolving customer needs and tested in real world networks. With that incredible input, we have made the display a canvas in the hands of content artists, while the multi-output capabilities can effectively cut player infrastructure costs in half.”\\n\\n__New Media Player__\\n\\nEssential to the new multi-display capabilities is the additional release of the NEOCAST® Media Player Z3, which represents the latest fanless, high definition digital signage media player with dual display output (DVI and HDMI) from Real Digital Media.\\n\\nThe NEOCAST® Media Player Z3 continues the tradition of offering robust and reliable media playback devices dedicated for digital signage, but adds the ability to drive two displays with discrete playlists, greatly reducing capital and operating costs for multi-display arrays, such as digital menu boards.\\n\\n“Customers in our core markets are demanding more capability, more power and more flexibility for their networks”, states Michael Baron, President of Real Digital Media. “With the NEOCAST® Media Player Z3, we have delivered all three in an affordable package, continuing the tradition of the best out-of-the-box experience in the industry. The ability to drive multiple displays from a single Z3 has already changed how customers view deployment and redundancy planning.”\\n\\nVisit booth #1613 at the Digital Signage Expo to learn more about these product developments.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nFor more information, please visit http://www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LFzyxLd8BDXgoMEAVmWpF","type":"Entry","createdAt":"2019-11-01T16:16:56.597Z","updatedAt":"2020-04-08T09:08:34.118Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2008-01-14"},"title":{"en-US":"Source Technologies Joins Forces with Real Digital Media to Expand Functionality of Retail Kiosks"},"slug":{"en-US":"source-technologies-joins-forces-with-real-digital-media-to-expand"},"subTitle":{"en-US":"Combines price checking, digital signage into a single device"},"tagline":{"en-US":"Source Technologies Joins Forces with Real Digital Media to Expand Functionality of Retail Kiosks"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__New York, NY - January 14, 2008__\\nSource Technologies, a leading provider of integrated solutions for managing financial transactions and other secure business processes, and Real Digital Media, a leading provider of next-generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks, are joining forces. Through this partnership, a multi-functional, interactive kiosk that increases retailers’ sales and marketing efforts will be made available. As the first of its kind, the kiosk will be exhibited at the National Retail Federation annual convention Jan. 13-16, 2008, in New York.\\n\\n“Our partnership with Source Technologies will provide retailers with kiosks that offer greater functionality to reach customers with targeted information at the right place and the right time. Using these function-rich kiosks, retailers can expand their options from a self service only device (i.e. price checking) to a dynamic in-store marketing tool that has greater customer appeal,” said Ken Goldberg, chief executive officer for Real Digital Media. “Through a single device, not only will customer demands for applications such as price disclosure be met, but when the kiosk is not in use by a customer, it will also serve as a marketing and advertising vehicle to positively impact customer shopping behavior.”\\n\\nThis strategic partnership will involve the hardware integration of Source Technologies’ interactive kiosk along with its price checking application with Real Digital Media’s digital signage platform, NEOCAST®. The kiosks feature an open, Windows® Embedded operating system, allowing for multiple applications. With the NEOCAST® platform, the kiosks will transform into powerful, networked digital advertising, promotional and corporate communication networks.\\n\\n“To remain competitive, retailers need a device that serves more than one function like price checking or product lookup”, said William Bouverie, CEO of Source Technologies. “To maximize functionality, we have developed a kiosk that allows for multiple applications. With our Real Digital Media partnership, retailers can deploy a device that, between being utilized for other functions, operates as an electronic advertisement to increase its overall effectiveness and sales efforts.”\\n\\nNikki Baird, managing partner, Retail Systems Research adds, “Retail Media Networks ultimately are headed for interactive and personalized experiences in stores. Interactive media will become an important component if only to help boost the ability to measure response rates to in-store media. Not every ad or promotion will need to be interactive, but as other technologies are deployed in-store, a convergence between the roles different types of screens play will mean that companies looking at in-store media today will need to consider the role that interactivity may play in the future. For example, a kiosk may not be a ‘kiosk’ 100% of the time, but may very well become part of the retail media network when the kiosk is not in use.”\\n\\nReal Digital Media and Source Technologies will showcase the new kiosks in booth #779 at the NRF show.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. The company’s family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place and the right time. For more information, visit www.realdigitalmedia.com.\\n\\nAbout Source Technologies\\n\\nFounded in 1986, Charlotte, N.C.-based Source Technologies is a leading provider of integrated solutions for managing intelligent self-service kiosks that automate customer financial and informational transactions and other secure business processes. In addition to its ground-breaking transactional and interactive families of kiosks and software for self-service and retail applications, Source Technologies offers specialized magnetic ink character recognition (MICR) printers, consumables and software for printing checks and other paper disbursements and secure document printers and software for printing time- and information-sensitive documents. Customers include nine of the top ten U.S. banks, 69 of the Fortune 100, and thousands of small and mid-sized companies. Source Technologies solutions have created more than $500 million in economic value for its customers in the last ten years. For more information, visit www.sourcetech.com.\\n\\n###\\n\\nMedia Contact\\n\\nMary York / Carol Kennemore\\nFor Source Technologies\\n(678) 781-7221 / (678) 781-7205\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50OmOY6quj5CDc0w9onI9Q","type":"Entry","createdAt":"2019-11-01T16:20:56.968Z","updatedAt":"2020-04-08T09:07:48.802Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-01-09"},"title":{"en-US":"STRATACACHE Acquires Real Digital Media"},"slug":{"en-US":"stratacache-acquires-real-digital-media"},"subTitle":{"en-US":"Acquisition further consolidates digital signage industry and extends STRATACACHE’s leadership position"},"tagline":{"en-US":"STRATACACHE Acquires Real Digital Media"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, Florida - January 9, 2017__\\nSTRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of Real Digital Media, provider of the NEOCAST® digital signage platform. Real Digital Media will become a wholly-owned subsidiary of STRATACACHE, and will continue to market, support and enhance the NEOCAST® platform.\\n\\nThe acquisition allows both firms to capitalize on years of shared industry success and experience. STRATACACHE brings significant capital, operational scale and service advantages to Real Digital Media that will directly benefit current and future RDM customers.\\n\\n“STRATACACHE has made significant investments across our sales, support and service organizations globally to provide industry leading managed solutions,” said Chris Riegel, CEO of STRATACACHE. “These investments have been extremely successful in service to our customers and have positioned STRATACACHE to strategically acquire companies that share our vision on the opportunity and growth of the digital signage industry. Real Digital Media has long maintained a strong position in the industry, and we believe the depth and breadth of STRATACACHE services will greatly extend Real Digital Media’s reach and solution offerings to the marketplace.”\\n\\nThe acquisition underscores the opportunity within the digital signage industry to create market efficiencies, spur innovation and further cement STRATACACHE as the leading global solution provider for networks of scale.\\n\\n“For over a decade, Real Digital Media has played an active role in the maturation of the digital signage industry,” said Ken Goldberg, CEO of Real Digital Media. “We are proud of our longevity and successes, and have long recognized industry consolidation as a critical next step for industry growth. STRATACACHE has unmatched capabilities that will allow Real Digital Media to better service the needs of our current and future customers, provide global scale, and streamline network launch and expansion efforts. We are excited about the next phase of Real Digital Media’s development as part of the STRATACACHE family of companies.”\\n\\nTogether, the companies will increase the value for customers by providing a portfolio of comprehensive solutions designed to enhance audience engagement across a multitude of venues.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and in-store rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales and media opportunities. With over 2.1 million software activations globally across our STRATACACHE and SCALA brands, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on Facebook.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: http://www.realdigitalmedia.com/\\n\\n###\\n\\n__Media Contacts:__\\n\\nLori Hillman\\nSTRATACACHE\\nLori.Hillman@prn.com\\n415-805-2544\\n\\nJason Broom, Real Digital Media\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"61Wq5yn7yB6LXcaJzuzbZe","type":"Entry","createdAt":"2019-11-01T16:25:42.966Z","updatedAt":"2020-04-08T09:07:30.006Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2007-03-07"},"title":{"en-US":"The Broadway Channel® Selects Real Digital Media’s NEOCAST® to Power Hospitality Network"},"slug":{"en-US":"the-broadway-channel-r-selects-real-digital-medias-neocast-r-to-power"},"subTitle":{"en-US":"Hotel network serves New York City visitors by delivering the latest Broadway and Off-Broadway previews, news and information"},"tagline":{"en-US":"The Broadway Channel® Selects Real Digital Media’s NEOCAST® to Power Hospitality Network"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - March 7, 2007__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced The Broadway Channel has selected RDM’s NEOCAST® digital signage solution to manage programming to over 60 hotels located across New York City. The Broadway Channel® is a full-service multimedia company that produces high quality video, streaming media and television programming for Broadway, Off Broadway, Performing Art Centers and Regional Theatres.\\n\\nThe Broadway Channel® reaches over 42,000 New York hotel guests each day in 61 hotels including the new and exclusive Mandarin Oriental. The Broadway Channel® provides Broadway Previews, a news and information program about Broadway and Off-Broadway productions, as well as state of the art 24-hour programming encompassing previews of current performances and star interviews.\\n\\nThe selection of NEOCAST® was a result of The Broadway Channel’s expansion and the requirement to have more control and visibility across their network.\\n\\n“The Broadway Channel® has been delivering first class product and premium content for the past five years to hotel guests throughout New York City”, said Ken Hege, President of The Broadway Channel®. “However, as technology in this space has improved, we realized there was an opportunity to gain greater visibility and improved control over the management and distribution of our programming. NEOCAST® from Real Digital Media provided these improvements, along with increased reliability, improved performance, access to additional RSS or weather content, as well as detailed reporting functions. Combined, we can more confidently serve our target audience and advertisers, as well as expand into new markets with NEOCAST®.”\\n\\nBroadway is one of the top three reasons people visit New York, and typically they do not decide which shows to attend until after they have arrived. This makes The Broadway Channel® a prime medium to deliver relevant, targeted programming to an audience planning on attending a Broadway or Off-Broadway show.\\n\\n“We are enthusiastic about this opportunity to help The Broadway Channel reach out to visitors in New York City”, said Ken Goldberg, CEO of Real Digital Media. “Their niche market programming combined with the demographics and psychographics of the audience make this network a prime example of a defined market. It’s targeted, discrete, and provides tremendous value to both the viewers and the advertisers. This is a ‘ready, aim, fire’ network that further demonstrates the power and flexibility of our NEOCAST® digital signage platform.”\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\nAbout The Broadway Channel\\n\\nThe Broadway Channel® is a full-service multimedia company that produces high quality video, streaming media and television programming for Broadway, Off Broadway, Performing Art Centers and Regional Theatres. For the latest interviews with Broadway’s biggest stars and continual video coverage on the hottest shows now on Broadway and Off-Broadway tune in to The Broadway Channel®. The Broadway Channel® reaches into 61 Manhattan hotels, amounting to over 32,000 hotel rooms and 42,000 visitors per day.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Pvby4KTRQe5HT2Hj43Bjx","type":"Entry","createdAt":"2019-11-03T12:57:27.523Z","updatedAt":"2020-04-08T09:07:07.483Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2006-08-15"},"title":{"en-US":"The UPS Store Canada Selects CCi to Implement Digital Signage Network"},"slug":{"en-US":"the-ups-store-canada-selects-cci-to-implement-digital-signage-network"},"subTitle":{"en-US":"Network of in-store dynamic digital video signage promotes new services and augments branding of Canadian locations as destination for business support services"},"tagline":{"en-US":"The UPS Store Canada Selects CCi to Implement Digital Signage Network"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Toronto, Ontario - August 15, 2006__\\nCCi, a leading global retail automation company, today announced that The UPS Store in Canada, the country’s largest franchised retail network of business support services, has selected CCi’s Retail Digital Media Solution over competitive offerings to provide dynamic digital video signage at point-of-purchase at select The UPS Store locations across Canada. This is a significant development in Canada’s digital signage market as it represents a strong endorsement of the technology by a well established retailer and further strengthens CCi’s leadership in fully managed, end-to-end digital video signage solutions for Canadian retailers.\\n\\nThe project was awarded to CCi due to the comprehensive nature of their solution, which includes handling the selection of the technology infrastructure and content delivery system, as well as a complement of fully managed network services such as strategy, content development, programming, and measurement.\\n\\n“CCi’s ability to provide a complete turnkey solution was a key factor in our decision to select them for the implementation of our digital video signage,” said Malcolm Houser, Executive Vice President and Chief Operating Officer of The UPS Store network in Canada. “It’s not enough to merely install video displays. You need a partner who understands the role of technology in retail, has a clear vision for digital signage, and has the value-added relationships and expertise in place to ensure success. CCi impressed us on all counts.”\\n\\nDennis Kukulsky, Vice President, Retail Application Division at CCi, adds, “There are many pieces to the digital signage puzzle. We’ve made the investments to coordinate these pieces and have assembled a total digital signage solution that addresses the needs and goals of today’s retailer. It has been proven that digital media, at the point-of-purchase, can significantly lift product sales, lower perceived wait times, and increase product recall up to seven times that of conventional signage. We are delighted that The UPS Store recognizes this, and selected our fully managed solution. In return, they have a trusted partner who serves as a single point of contact for their digital signage implementation.”\\n\\n__Going Digital__\\n\\nThe power of retail digital media in providing information and influencing in-store decisions was critical in the decision of The UPS Store to pursue a digital signage offering. The UPS Store Canada was looking to take advantage of the impact of digital media at the point-of-purchase to reach customers more effectively with targeted and branded messages.\\n\\nExplains Houser, “The UPS Store experience is built on the foundation of delivering quality services and time-saving convenience. Increasing customer awareness of all our products and services is critical to our mission of being the destination for the best and most convenient small business and individual consumer business services. Digital signage is an excellent medium to deliver relevant and timely messages to our in-store customers to further enhance The UPS Store experience and educate them on all we have to offer.”\\n\\nCCi has partnered with Real Digital Media (RDM) whose NEOCAST® digital signage solution has been specifically designed to create effective digital signage and to withstand the challenges of the retail environment, which include long operating hours, frequent changes of dynamic content, varied network architectures and the requirement for little or no on-site maintenance. NEOCAST® media players and hosted server software will be used to control the digital elements used in The UPS Store’s visual marketing campaigns.\\n\\n“We are truly excited and committed to working alongside CCi, The UPS Store and its franchisees as they implement and realize the benefits of digital signage in their retail environment,” said Ken Goldberg, CEO of Real Digital Media. “Working together as partners, we have all the ingredients to help these businesses meet their goals of increasing product awareness, enhancing the customer experience and delivering quality service.”\\n\\nEyeQ Digital was selected as exclusive content developer for The UPS Store network in Canada. With unequalled experience in digital content creation, EyeQ will be responsible for all the material that appears on the network.\\n\\n“The team at The UPS Store really appreciates that a retail network is most effective when shoppers are engaged. It’s our job to keep the information relevant, informative and entertaining. We are delighted to be a part of the CCi rollout team”, enthused David Hunter, President of EyeQ Digital.\\n\\nCCi will provide full integration and rollout services including project management, hardware sourcing, installation, and ongoing support.\\n\\n__About CCi__\\n\\nCCi, a leading global retail automation solutions company with over 15 years of experience, has earned a solid reputation in the international retail industry. With more than 20,000 installed client computers and over 6,000 network servers for more than 500 clients in North America, Europe, Asia and Australia, CCi is committed to delivering premier solutions and backing these systems with attentive, reliable customer service. With CCi, clients count on one company to design, integrate, install, deploy and service all of their retail automation solutions. Our highly trained technical teams and our partnerships with the best technology companies in the world enable us to offer custom solutions that work. For more information, please visit www.cciint.com.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nThe family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit www.realdigitalmedia.com.\\n\\n__About EyeQ Digital__\\n\\nCanada’s leading network content specialist, EyeQ Digital has developed content for brands across virtually every consumer product sector. EyeQ programs can be seen running daily on digital networks from Toronto to Times Square to Shanghai. The company’s unequalled customer experience management, paired with its powerful ROI research tools, helps clients leverage the full power of this new digital medium. For more information, please visit www.eyeqdigital.com.\\n\\n__About The UPS Store__\\n\\nThe UPS Store, formerly Mail Boxes Etc., is Canada’s largest franchised network of business support centres. Each store is a one-stop shop for reliable and efficient business services. Its offerings include worldwide courier services, packing and shipping, mailbox rental with 24 hour access, digital printing, document finishing, black and white and colour photocopying, faxing, graphic design, and mail fulfillment. In October, 2005, 95% of the Canadian Mail Boxes Etc. network re-branded to The UPS Store. Canadian The UPS Store and Mail Boxes Etc. operations continue to be owned and managed by Oakville, Ontario-based MBEC Communications and licensed franchisees.\\n\\nTogether, The UPS Store and Mail Boxes Etc. locations comprise the world’s largest franchise network of retail shipping, postal and business service stores, with more than 5,700 locations around the world and over 280 in Canada. The UPS Store and Mail Boxes Etc. names are used in Canada under a master license by Mail Boxes Etc., Inc., a UPS company.\\n\\n__Media Contacts__\\n\\nKathleen Powderley\\nCJC Communications\\nFor: The UPS Store/MBEC Communications Inc.\\n416.699.5665\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2jmlyRZIl6V02chdYBu05F","type":"Entry","createdAt":"2019-11-03T13:00:12.125Z","updatedAt":"2020-04-08T09:06:49.223Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2008-01-28"},"title":{"en-US":"Thomas L. Dowdy Appointed to Real Digital Media Board of Directors"},"slug":{"en-US":"thomas-l-dowdy-appointed-to-real-digital-media-board-of-directors"},"subTitle":{"en-US":"Founder of National In-Store (NIS) Joins Company"},"tagline":{"en-US":"Thomas L. Dowdy Appointed to Real Digital Media Board of Directors"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - January 28, 2008__\\nReal Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the company’s Management Committee has appointed Thomas L. Dowdy as a new independent director.\\n\\nMr. Dowdy founded Florida-based National In-Store (NIS), and directed the company’s growth from start-up in 1994 to the sale of NIS to Omnicom Group Inc. (NYSE: OMC) in 2004. Under Mr. Dowdy’s leadership, NIS grew to $46 Million in annual sales by providing’one stop, end-to-end solutions’ for national retailers and brands. During Mr. Dowdy’s tenure at NIS, he led the company through an expansion of offerings, including event marketing, sales training, retail metrics, promotional activation, technical services, direct sales, telemarketing, staffing recruiting and distribution logistics.\\n\\n“With the combination of his achievements inside the retail and sales promotion industries and the expertise he has garnered from managing a fast growing company, we believe Tom will bring a valuable perspective and host of constructive insights to our board,” said Ken Goldberg, CEO of Real Digital Media. “In addition, Tom remains an industry insider with a very broad and active network that we believe will benefit our future corporate development efforts as our company works to expand our presence in the digital signage industry. I look forward to Tom’s contributions.”\\n\\n“IP-driven narrowcast networks are the next big delivery medium for brand content,” said Tom Dowdy. “The recent NBC upfront for out-of-home media validates that these digital signage networks are clearly here to stay, and brands have a new weapon in their arsenal to reach targeted audiences. I couldn’t be more excited about my association with Real Digital Media, a company that is at the forefront of this exciting and emerging market.”\\n\\nPrior to founding NIS, Mr. Dowdy spent over 20 years in the consumer packaged goods industry holding executive level sales and marketing positions with Chesebrough-Ponds (Unilever), Johnson & Johnson and Combe Incorporated.\\n\\nMost recently, Mr. Dowdy established TLD Group LLC, which provides competencies around venture finance, sales and marketing execution to both start-up and established companies in retailing and brand marketing.\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products that power many of the industry’s fastest growing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2DZafECuegS2p5AzhIf9LK"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nXcq3pAVTKMNSOJaTtILo","type":"Entry","createdAt":"2019-11-03T13:03:35.463Z","updatedAt":"2020-04-08T09:03:15.536Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2008-02-27"},"title":{"en-US":"Transworld Media Begins Rollout of Digital Signage Network for Convenience Stores Using NEOCAST® from Real Digital Media"},"slug":{"en-US":"transworld-media-begins-rollout-of-digital-signage-network-for-convenience"},"subTitle":{"en-US":"Company establishing nationwide convenience store digital signage network across the U.S."},"tagline":{"en-US":"Transworld Media Begins Rollout of Digital Signage Network for Convenience Stores Using NEOCAST® from Real Digital Media"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Colleyville, TX - February 27, 2008__\\nTransworld Media, a digital advertising company, today announced it has selected Real Digital Media’s (RDM) NEOCAST® digital signage solution to manage point-of-purchase programming and advertising for their nationwide convenience store network. Rollout for the Transworld Media network is currently underway, with over 1,200 stores contracted to implement the network by the end of 2008. Initially-targeted metropolitan areas include Dallas, Houston, Atlanta, Los Angeles and Chicago, with 100 locations already installed in the Dallas-Ft. Worth area.\\n\\n“The Transworld convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high volume, high walk-in, and densely populated locations,” said Transworld CEO Shams Merchant. “Our corporate commitment is to deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high value locations that saturate the target markets.”\\n\\nTransworld Media programming includes fifteen second, thirty second and one minute content slots for advertisement, informational and educational purposes. Advertising spots will be managed by leading media agencies and aggregators, including SeeSaw Networks, with programming updated monthly and expected to reach nearly 430 million consumers on an annual basis.\\n\\nRocky Gunderson, VP of Marketing and Network Development for Seesaw Networks, adds, “Digital signage networks are continuing to grow and expand throughout the US, and advertisers are finding that this media is a very effective way to reach people in their daily life patterns. Transworld Media’s network focus on convenience stores is well planned and in high demand, and will be a primary component in many of our digital media campaign proposals.”\\n\\nNEOCAST®, Real Digital Media’s digital signage platform, provides an optimum solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a Software as a Service (SaaS) delivery model. This architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead, and ensures networks are always operating using the latest technology and feature benefits.\\n\\nShams Merchant states, “When building a digital signage network, it is critical to find the right partner that can scale and meet the demands of your network. With NEOCAST®, we found a scalable and cost-effective solution that offers both the precision and flexibility to reach our target audience, plus a partner in Real Digital Media that has a proven track record of success.”\\n\\nThe Transworld convenience store network represents another growing network in Real Digital Media’s retail vertical.\\n\\n“Transworld Media represents the next evolution in the entrepreneur-driven digital signage network,” said Ken Goldberg, CEO of Real Digital Media. “Lessons have been learned and the industry’s infrastructure has matured to assist network owners with the heavy lifting associated with content, programming and ad sales. Transworld Media’s experienced management and sound approach positions them for great success in this competitive marketplace.”\\n\\nAbout Transworld Media Inc.\\n\\nTransworld Media, Inc. is a well established digital advertising company providing state of the art solutions to advertisers through its Digital Signage Network (DSN). We have invested heavily into the RDS (Retail Digital Signage) industry and have partnered with the best hardware and software companies globally to insure superior performance and flexibility to our clients. Our digital platform offers the availability of an Ad space on digital screens in over 1200 high volume, high walk-in traffic Convenience store locations within the top 10 US DMA (designated market area).\\n\\nAbout Real Digital Media\\n\\nReal Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contacts__\\n\\nTransworld Media\\nAnar Merchant\\n817-416-5800\\nanar@transworldmediainc.com\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Wx06K8gL8yaGgtXZo7DK2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ZaKZUoanjrKICSEkZhE6c","type":"Entry","createdAt":"2019-11-01T15:56:56.166Z","updatedAt":"2020-04-08T09:02:33.637Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2006-03-06"},"title":{"en-US":"Real Digital Media Releases Enhanced NEOCAST® Media Server"},"slug":{"en-US":"real-digital-media-releases-enhanced-neocast-r-media-server"},"subTitle":{"en-US":"NEOCAST Media Server 2.0 Enhancements Bolster Leadership Position as the Most Precise and Flexible Centralized Platform for Establishing Digital Signage Networks"},"tagline":{"en-US":"Real Digital Media Releases Enhanced NEOCAST® Media Server"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__Sarasota, FL - March 6, 2006__\\nReal Digital Media (RDM), a leading provider of next generation digital signage technology products and integrated services for establishing point of purchase marketing, promotions and corporate communication networks, today announced a significant upgrade to its NEOCAST® Media Server software. The enhancements build upon the economical and scalable store and forward design of the NEOCAST® solution, while improving the user interface, workflows, network management and campaign distribution functions, as well as player-to-server communication.\\n\\nThe NEOCAST® Media Server 2.0 introduces over 50 new enhancements and features, and continues to incorporate the key constructs of campaigns, markets, schedules and collaboration to enable the efficient and precise distribution of content to NEOCAST Media Players. Developed with input from active Real Digital Media customers, these enhancements ensure that present and future versions of NEOCAST® will stay at the forefront of customers’ digital signage requirements.\\n\\n“With the market rapidly embracing the benefits of digital signage, and a growing interest in narrowcasting by advertisers, we are excited to announce the 2.0 release of our NEOCAST Media Server software to the marketplace,” said Ken Goldberg, CEO of Real Digital Media. “With the enhanced capabilities, customers will continue to enjoy the market leading digital signage features NEOCAST offers, plus have the needed assurance the solution will continue to evolve as new digital signage standards and demands emerge.”\\n\\nThe NEOCAST® Media Server 2.0 enhances the already robust player-to-server interaction by improving network visibility and campaign distribution features and functions. Specific NEOCAST® Media Server 2.0 product enhancements include:\\n\\n- Real-time, 24×7 visibility of network and media player status to determine overall network health\\n- Real-time, 24×7 visibility of campaign summaries to determine overall time consumption and availability across network\\n- Remote management of RS-232-enabled display functions, including display power and volume control\\n- Time zone feature for improved coordination between media players and the media server when determining optimal download hours for content and playlist instructions\\n- Improved data validation functions to ensure proper coding of media content\\n- Improved screen layout options allows for a variety of skin designs to be implemented simultaneously across a network\\n- Improved feed assignment allows for a variety of RSS feeds to be activated simultaneously across a network\\n- Improved personalization engine allows authorized managers to control individual players for customized messaging\\n- Improved workflow engine ensures content and campaigns meet standards for distribution across network\\n- Enhanced security features further insulate digital signage networks powered by NEOCAST from inappropriate use\\n\\nThe features and benefits from the NEOCAST Media Server 2.0 enhancements are currently available.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media (RDM) provides next generation digital signage products and integrated services for establishing point-of-purchase marketing, advertising and corporate communication networks.\\n\\nOur family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at www.realdigitalmedia.com.\\n\\n###\\n\\n__Media Contact__\\n\\nDan Dyer\\n(513) 478-7818\\nddyer(@)realldigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50HHI5YWwtBhjbjdihjT2j","type":"Entry","createdAt":"2019-11-01T14:32:30.936Z","updatedAt":"2020-04-08T08:54:01.932Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-08-14"},"title":{"en-US":"Real Digital Media Announces Release of Player Trigger API"},"slug":{"en-US":"real-digital-media-announces-release-of-player-trigger-api"},"subTitle":{"en-US":"Latest advancement in event-driven signage designed to optimize the relevance of content displayed on digital signage screens"},"tagline":{"en-US":"Real Digital Media Announces Release of Player Trigger API"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"__SARASOTA, FL - August 14, 2019__\\nReal Digital Media, part of the STRATACACHE family of companies, today announced the release of their Player Trigger API, a streamlined approach to driving content playout changes at the player level using a rules-based engine. This engine combines a simple expression builder with purpose built plugins that define the required conditions (business rules) for the launch of an event-driven campaign.\\n\\nPlugins can be authored to request and store information from the local player environment, third-party software or cloud-based service. Information from weather services, emergency messaging, POS and inventory management systems, physical buttons, interactive touchscreens, cameras and sensors are all sources of data that can be used for event-driven campaigns.  \\n\\nKen Goldberg, CEO at Real Digital Media, says the release of this feature was the result of customer demand. “In the beginning, digital signage was just another island of messaging. Today, however, it is seldom sufficient to deploy a network without integrating with other mission critical or third-party systems. With the rise of analytics and ease with which disparate systems can now communicate, digital signage content needs to be smart in order to advance our industry’s potential to solve problems, add value and engage audiences in meaningful ways.”\\n\\nThe Player Trigger API is available now. Contact us at info@realdigitalmedia.com to learn more.\\n\\n__About Real Digital Media__\\n\\nReal Digital Media, a STRATACACHE company, is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nJason Broom\\n(941) 444-2231\\njbroom@realdigitalmedia.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2sxLGjFq4XYz3FU0pPbd6E","type":"Entry","createdAt":"2019-11-01T09:05:27.984Z","updatedAt":"2020-03-24T08:58:10.079Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-08-07"},"title":{"en-US":"The Only #FAIL is Failing to Learn"},"slug":{"en-US":"the-only-fail-is-failing-to-learn"},"tagline":{"en-US":"The Only #FAIL is Failing to Learn"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"When one encounters a digital signage screen that is black (or blue) or otherwise displaying something other than a perfect rendition of world class content, the typical reaction is to label it a failure"},"description":{"en-US":"*“I have not failed. I’ve just found 10,000 ways that won’t work.”\\n― Thomas A. Edison*\\n\\n*But while success and failure depend on conditions, the mind neither waxes nor wanes.\\n― Bodhidharma*\\n\\n*“If at first you don’t succeed, destroy all evidence that you tried.”\\n― Steven Wright*\\n\\nWhen one encounters a digital signage screen that is black (or blue) or otherwise displaying something other than a perfect rendition of world class content, the typical reaction is to label it a failure. Or, in Twitspeak, a #digitalsignage #FAIL. In our electronic culture of instant dissemination of all news, both good and bad, the world is made aware of mistakes and misdeeds with remarkable speed. And in the world of digital signage, failure conditions in the field are almost always assigned to the technology provider behind the network. While that is sometimes deserved, it is often just the easy assumption to make. The reality is that far more often than not, what appears to be a technical failure is caused by some combination of bad operational execution and environmental issues. In the end, problems generally end up in the laps of technical support staff regardless of cause, as they are perhaps the most qualified to troubleshoot all manners of issues. And they have a habit of answering their phones. It seems that those who exult in the glory of deals closed and networks powered must often bear the pain of fixing not just their own problems, but those of others. That is not a bad thing, as each instance is what educators would call a teachable event. Each failure is an opportunity to improve.\\n\\nAll that said, the #FAIL pictures are really a red herring, because the causes of the failures are almost always easily fixed. The truth is that there may be a number of *networks* that are actually in the process of failing, and we ought to be prepared as an industry to deal with the fallout of that. These failures are less easily fixed, as they are often caused by bad planning, undercapitalization, poor decision making or lack of commitment from key parties. Slow ad sales will often be named as a culprit, but that can usually be traced back to one of the other symptoms. It is not prudent to speculate or name names here, but those who have their ears to the ground certainly know that theres are folks out there skating on thin ice. Failures, even major ones, are likely to happen, but it can not and will not be the death knell of an industry. Instead, the failures will sharpen the resolve and execution of existing and new networks. They will provide cases studies for investors and operators alike to learn from. They will thin the herd of hacks, wannabes and opportunists, while elevating the prospects of professionals, visionaries and committed teams. Perhaps most importantly, they will create openings for the next generation of operators to fill. That is not a terrible thing to consider.\\n\\nAs an industry, we often bemoan the fact that we are not universally understood and accepted, yet we seem to be quick to point out digital signage failures. That practice is unlikely to stop, and will become more rampant as actual companies and not just screens fail. While it makes great reading and terrific fodder for blog posts, it tends to create a perception that failure is rampant or inevitable, when in fact it is not. Failures, even spectacular ones, are a natural (and ultimately necessary) part of overall growth. It is appropriate to analyze failures of all types, but not productive to revel in them. Bodhidharma and Edison had it right. Failure is conditional, and learning should be a constant. Both are on the path to #digitalsignage #SUCCESS.\\n\\nBy Ken Goldberg|August 7th, 2012|Digital Signage, Digital Signage Industry|0 Comments"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"160mWSF4LprKm8Tla7iTyv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5onWqGYAYvE11zFUabmfAc","type":"Entry","createdAt":"2019-10-29T07:54:36.834Z","updatedAt":"2020-03-24T08:56:36.164Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-12-18"},"title":{"en-US":"2013: A SPAC Odyssey"},"slug":{"en-US":"2013-a-spac-odyssey"},"tagline":{"en-US":"2013: A SPAC Odyssey"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"As we move full bore into the Holiday season, activity continues at an unusually high pace, both publicly and privately.  Monday, public news broke that a SPAC called SCG Financial Acquisition Corp"},"description":{"en-US":"As we move full bore into the Holiday season, activity continues at an unusually high pace, both publicly and privately.  Monday, public news broke that a SPAC called SCG Financial Acquisition Corp (NASDAQ: SCGQ) had a deal (“non-binding letter of intent”) in place to acquire Dallas-based Symon Communications, one of the larger and higher profile entities in the digital signage software space. Hidden in plain sight within the announcement was that SCGQ had a “previously announced proposed business combination with RMG Networks, Inc.”  That previous announcement is hard to find anywhere but in a proxy statement filed in November of this year, and reveals that the RMG deal also takes the form of a letter of intent. But we can take it at face value that SCGQ has terms in place to make two very noteworthy acquisitions. And given the way that SPACs work, they need to either close an Initial Transaction, or fold up and return the money they have raised. So it will close, and you can rest assured that hard work went into the LOIs, which serve as a framework for the attorneys to paper the deals up. How will this work, and what might it mean in the broader, parallel universes of digital signage networks and providers?\\n\\n__How it works__\\n\\nDescribing the machinations and history of SPACs would require a post of its own. You can read a nice summary of recent changes to SPAC requirements here. The key point is that the funds from an IPO ($80M in this case) are held in escrow until an Initial Transaction is approved by a supermajority of shareholders, and that the aggregate fair market value of the Initial Transaction(s) must approximate 80% of the funds in escrow, meaning $64M for SCGQ. As best I can determine, the deals may involve cash, equity or both. It is not clear if the RMG and Symon deals represent the entirety of the initial $64M transactions, or if there are others in the offing to get to the magic number. Those juicy details will be made public when the deals close. What does seem likely is that RMG is the lead dog here, and SPAC management will probably revert to a Board role, with the executive team at RMG assuming the reins post-closing.\\n\\nThe SPAC represents a relatively fast way for a private company to go public compared to an IPO, gaining it access to the public markets through negotiation and diligence rather than endless filings, roadshows and delays. The brunt of the capital formation was already borne by the SPAC founders, who are rewarded by  leverage through warrants, and use the lures of speed and cash to negotiate favorable acquisition deals. In the case of SCGQ, we have a VC-backed company (RMG) and a PE-backed company (Symon) effectively going public under a single umbrella. Their investors will get liquidity in some combination of cash and equity for their patience and risk. For those investors, taking money off the table in this environment was probably deemed preferable to putting more in.\\n\\nThe resulting company will be interesting to watch, and I am sure we all look forward to deciphering their quarterly financials once things are launched. However, the first question that comes to mind is whether this is a *strategic* combination or an *opportunistic* one. If it is strategic, then one would expect much pomp and circumstance about how Symon’s IP and platform will be used across the board in RMG’s networks. You know, the synergy thing. Presumably, they could use that story to acquire additional networks and use captive software as opposed to commercial software to operate them. However, RMG’s networks are ad-supported, and that is not a sector of the market that Symon has focused on. A change from RMG’s legacy infrastructure could be costly and time consuming, and taking the risk of making a switch would presume that they see a strong fit with Symon as a starting point and a clear path to a new competitive advantage. My guess is that such a project is not likely to happen. Instead, Symon’s significant revenue base and predictable earnings will allow SCGQ (or whatever it re-brands itself as, probably RMG) to show some stability as it builds out the network portion of their new company, which may experience growing pains (as it already has). One clue may be found in the name of one of the founding investor entities: *2012 DOOH Investments, LLC.* That would seem to indicate a mindset of opportunistic buys rather than a carefully crafted vertical play, especially given the timeframes involved.\\n\\n__What Does It Mean For The Industry?__\\n\\nThe SCGQ deal will be good for the industry if it is consummated and begins to trade with credible volume and reasonable transparency in the New Year. Strong market support for a DOOH conglomerate would bode well for future deals in the public and private market for networks and providers alike. The fact that the VCs and PE firm have a positive exit in the space is also a good thing.  While SPACs have a checkered history, and there is plenty of market risk and execution risk involved, I hope that this one works out well for everyone.\\n\\nHere are some questions to ponder:\\n\\nIf a major network player whose systems are not necessarily a competitive advantage for them today acquires a software company and does not leverage the acquired IP, how long will it be until someone actually takes that strategy?\\n\\nWould a vertically integrated DOOH entity be welcomed more warmly by investors than a conglomerate of companies in the field?\\n\\nIf a network company can effectively buy a software company, can the reverse occur as well?\\n\\nThe proposed deal opens a world of possibilities not only for themselves, but also for others in the industry. The RMG-Symon story is largely unwritten at this point, but the fact that investors appear ready to embrace companies with interests across segments of the industry may well open up opportunities for new business models that break the mold and separate from the pack. The announcement of the SCGQ deal may be a catalyst for many to examine outside-the-box concepts. That would only be a good thing. In *2001: A Space Odyssey*, HAL may have put it best:\\n\\n*“I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.”*\\n\\nIf a computer can do that, I suppose companies can as well.\\n\\nHappy Holidays!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2C7zmp12AiNxzhI9ySCCYR","type":"Entry","createdAt":"2019-11-01T13:57:39.979Z","updatedAt":"2020-03-24T07:22:49.219Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-02-14"},"title":{"en-US":"Rave Cinemas Launches Digital Signage Network Powered by Real Digital Media’s NEOCAST® Platform to Augment Theater Experience"},"slug":{"en-US":"rave-cinemas-launches-digital-signage-network-powered-by-real-digital"},"tagline":{"en-US":"Rave Cinemas Launches Digital Signage Network Powered by Real Digital Media’s NEOCAST® Platform to Augment Theater Experience"},"tags":{"en-US":["Press Release"]},"description":{"en-US":"*The Rave digital signage network will manage serveral applications such as digital menu boards, box office, marquees and promotions across theater chain*\\n\\n__Sarasota, FL - February 14, 2012__\\nReal Digital Media, provider of the enterprise-class NEOCAST® digital signage platform, and Rave Cinemas, LLC, the fifth largest cinema circuit by box office in the United States, today announced a strategic digital signage initiative to create a digital experience for moviegoers throughout the Rave theater chain. The network has been operating since early 2011, and was first deployed at Dallas-based Rave’s North East Mall 18 location in Hurst, Texas, an 18-auditorium movie theater.\\n\\nRave has since expanded the roll out of its digital signage network across the 66-location Rave circuit, with the latest deployment at the Las Vegas Town Square 18 location. This installation includes over sixty-five (65) displays serving several different use cases, and will be featured during the Digital Signage Guided Installation Tour at the upcoming Digital Signage Expo Tuesday, March 6, 2012.\\n\\nThe Rave Cinemas network replaces traditional signage in the box office and on concession stand menu boards with networked digital displays. The digital signage network will also be employed for theater wayfinding, auditorium marquees and for coming attraction promotions. All theater locations will be programmed and monitored from Rave’s Dallas headquarters using the NEOCAST® Media Server management software. This web-based application monitors network health and performance and communicates content and playlist instructions to the networked players powering the displays. Rave selected the NEOCAST® Media Player Z to power the high-definition and rich media content showcased across the network. The content includes Silverlight® applications designed to provide theater visitors with real-time information regarding showtimes, ticket availability, concession items and pricing, as well as wayfinding.\\n\\nBryan Rakowski, SVP Technology at Rave Cinemas, commenting on Rave’s digital signage initiative and their decision to partner with Real Digital Media states, “Rave has built its business and its reputation by focusing on the movie-going experience and pioneering in the use of new technology and alternative programming. It makes perfect sense for us to extend our digital footprint from the box office, through the lobby and into the auditoriums using digital signage. Real Digital Media separated themselves from the crowd by showing us a platform that easily adapts to our various content needs and use cases, while scaling easily to meet our expansion demands to serve communities enjoying movies and film on nearly 1000 screens across 20 states.”\\n\\nKen Goldberg, Real Digital Media CEO, adds, “The breadth of digital signage applications Rave employs in a single theater location using our NEOCAST® platform is a testament to their ingenuity and the sophistication of their content strategy. Through a combination of video, rich media and real-time data integration, visitors to Rave Cinemas are being exposed to an engaging visual experience that is timely in the delivery of relevant information. Rave has truly maximized the flexibility inherent in our software platform, and we look forward to helping them continue to advance digital signage applications across their theater circuit.”\\n\\n__About Real Digital Media__\\nReal Digital Media is the provider of NEOCAST®, an enterprise-level digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.\\n\\nNEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.\\n\\nPlease visit our website to learn more: www.realdigitalmedia.com\\n\\n__About Rave Cinemas, LLC__\\nRave Cinemas is currently the fifth largest domestic circuit by box office gross and number of screens. Since its founding by Thomas W. Stephenson, Jr. in 1999, Rave Cinemas has been dedicated to enriching the movie-going experience for audiences across the country. Rave Cinemas has set the industry standard for customer service and comfort and is a pioneer in the adoption of current digital and 3D technology and a leader in alternative content programming from live sports to concerts to opera.\\n\\nwww.ravecinemas.com\\n\\nDan Dyer\\n(941) 951-0130\\nddyer(@)realldigitalmedia.com"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"74LHfsaNe5Uay8c8PDe8j"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"33S1tq9EXNDIpylWUI4Phv","type":"Entry","createdAt":"2019-10-29T10:48:35.774Z","updatedAt":"2020-01-30T13:50:05.164Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-03-07"},"title":{"en-US":"BI: A Journey From Buyer To Seller"},"slug":{"en-US":"bi-a-journey-from-buyer-to-seller"},"tagline":{"en-US":"BI: A Journey From Buyer To Seller"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And then on Thursday, some real news came out that Wireless Ron"},"description":{"en-US":"Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like ISE and the Digital Signage Expo. And then on Thursday, some real news came out that Wireless Ronin plans to merge with Broadcast International (BI), with Ronin being the surviving entity. Of course the actual news was accompanied by a claim of future dominance, but that has come to be expected. While most other commentary has provided the skepticism and cynicism that seems appropriate, a look at public filings provides the interesting prologue to this deal, yet still leaves one wondering “why?”.\\n\\nIt has been common knowledge for some time Broadcast International was looking for a new direction, especially after the recent loss of their largest digital signage customer, Bank of America. Their offering was not differentiated, and many observers were confused by what their true strategy was. Some sort of deal seemed inevitable, and it turns out that Ronin was not BI’s partner of first choice. Back in January of 2013, BI entered into a Merger Agreement with AllDigital Holdings, an OTC Bulletin Board-traded company focused on cloud-based broadcasting of digital media to a variety of endpoints, with focus on mobile devices and smart TVs. Digital signage media players are among potential target devices for the AllDigital infrastructure, so it all made some sense. Under the terms of the Agreement, AllDigital was to become a wholly-owned subsidiary of BI.\\n\\nThen it got interesting and perhaps a bit ugly. AllDigital asserted that certain representations and warranties made by BI in the initial Agreement were “inaccurate”, and after some normal deal machinations, the parties inked an Amended Agreement. Eventually, the Agreement was terminated by BI, which AllDigital disputed its ability to do, and proceeded to terminate the Agreement themselves. AllDigital asserted that due to BI’s alleged breaches, it is entitled to a $100,000 termination fee as well as 4% of BI’s equity. There are no filings that I could find from either BI or AllDigital that indicate that AllDigital’s claims have been settled, and one might assume that it may impact the Ronin deal in some way. As a result, there may be a scenario in which AllDigital ends up holding about 1.5% of Ronin’s common stock, which would be ironic.\\n\\nIn looking at the proposed BI-AllDigital merger, it is easy to find some synergy between them. AllDigital’s cash position and ability to raise more capital was likely an attractor for BI. By their actions, it looks as though AllDigital wanted the deal to happen, presumably to have access to BI’s CodecSys Video System technology, which could fit with AllDigital’s infrastructure. Yet time and patience (and probably tempers) ran out at the end of the year, and the merger never happened. Both companies remained in deal mode to some extent: in January, AllDigital rejected an unsolicited takeover offer from a company called Abacast, and it did not take BI very long at all to go from buyer to seller. The speed from termination of one deal to announcement of another is an indicator of BI’s… *motivation* to do something.\\n\\nAs the disposition of the failed BI-AllDigital merger likely remains in the hands of attorneys, the question of “why?” regarding the BI-Ronin deal remains. While the technology bases of BI and AllDigital made some sense to combine, it may be a stretch to see the natural fit between BI and Ronin on that same basis. Instead, it is likely that Ronin believes it can sell its software into BI’s remaining customers, and perhaps leverage some of their Managed Media Services into its own installed base. My guess is that despite the pronouncements of the merger announcement, Ronin will do its best to sell off the CodecSys IP to raise much-needed capital, which might help in reducing the significant debt load it will inherit in the deal. Does this merger pass the test of being strategic, making Ronin a stronger company and competitor, or does it just kick the can down the road? It is probably too soon to tell, but it is easier for a financially strong company to acquire and leverage a distressed asset such as BI than it is for a company that itself is struggling to grow revenue and manage cash. Perhaps the logic of this deal will become more apparent as time goes on, but for the moment, the “why” escapes this observer. For Ronin, it may have been more of a case of “why not?”. For BI, another Stephen Stills classic comes to mind:\\n\\n\\nUPDATE: *The Wireless Ronin 4Q earnings call with analysts was held after this post was written. After reading the transcript of the call, it appears that the merger deal with BI includes a covenant that BI will bring no more than $250,000 of their $5 million in debt to the closing table. Presumably, BI expects to convert debt holders to equity prior to closing. It makes sense that Ronin would not assume the huge debt on BI’s balance sheet.  It is also a signal of the level of desperation on BI’s side that both their debt and equity holders were prepared to take a huge dilution hit as well as deal risk. Nevertheless, even $250,000 of additional debt on top of their own dilution might be cumbersome for Ronin.* "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3NgsoWITqjtuQQHhvFmEPu","type":"Entry","createdAt":"2019-10-29T15:53:31.926Z","updatedAt":"2020-01-30T13:48:09.103Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-08-18"},"title":{"en-US":"Conceptually Simple"},"slug":{"en-US":"conceptually-simple"},"tagline":{"en-US":"Conceptually Simple"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In our world of instant messaging, instant celebrity and instant gratification, many things get taken for granted.  It is almost as if process has been forgotten in our modern culture, and"},"description":{"en-US":"In our world of instant messaging, instant celebrity and instant gratification, many things get taken for granted.  It is almost as if process has been forgotten in our modern culture, and only rapid results matter. This seems to be especially true in the world of digital signage, where even people who know better (or should) tend to assume things instead of understanding the process that gets one to an end result. As a result, concepts that should be fairly easy to grasp tend to get glossed over, because after all, sending files to devices to be played out on a screen is pretty simple, right? Well, it can be, if you keep four simple concepts in mind.\\n\\n1. *Cookie cutters are for bakeries, not networks.* This one goes first, because it never gets the attention it deserves.  Time and again, network operators overlook the hidden costs in a digital signage deployment.  Chief among these is the two-visit installation. The most frequent cause of a two-visit install is the lack of a proper site survey prior to the installation.  Network operators have a tendency to see the cost of a site survey, which can vary from $100 to $300+ per site, to be a luxury they can do without.  It is tempting to gather data from the sites remotely and trust that it is correct, especially when a large number of sites are involved.  But the cost of having equipment and technicians arrive to find surprises can greatly exceed the cost of a proper survey.  We typically provide an extensive checklist of things to look for at every site, and all of the reputable installation firms have their own.  Key considerations include understanding where the screen will be hung, and what type of mount is needed; the presence, or lack thereof, of electrical outlets adjacent to that site; the presence of an ethernet port in a wired network; the location of the network modem and/or router; how the network assigns IP addresses (DHCP vs. static IP); wireless security method, if any (and password!); and much more. The old carpenter’s saying of “measure twice, cut once” is very appropriate in digital signage deployments.  If you assume that all sites are the same, then also assume you need a hefty contingency fund for expensive truck “re-rolls”.\\n\\n2. *You get what you pay for.* No one will deny the large capital expenditure required to create a digital signage network. Every network operator, corporate entity and venture backer gulps hard at the cost of getting to a point where some measurement of success is possible.  The logical effect is an effort to minimize that cap ex. The big buckets of cap ex are typically displays, media players, deployment, software, content and freight. The discussion above is a case in point. So is the idea that consumer displays are “just as good” for the job as commercial displays (NOT true); that media players are commodities (actually, as electronic devices they are *commoditized*, but there are clear classes of offerings); that all software solutions are essentially equal; that content is just filler between ad slots, etc. This type of generalization is self-defeating thinking. The market is extremely efficient, and information flows freely. As a result, most (not all) items are priced efficiently. Which leads to…\\n\\n3. *Apples are not oranges.* The biggest challenge with respect to prices in the digital signage industry is the seeming inability of buyers to compare apples to apples when making purchase decisions. Here is an example. At a recent trade show, I was asked how much one of our media players cost. I gave a range, explaining that quantity, among other factors, would matter. I was informed that the potential buyer had just seen a functionally equivalent player for quite a bit less. But that was not the whole story. A box is just a box. It does what it is told… by software. It is good to understand whether the “cheap” media player includes or can support the software that you want/need. It is also good to understand things like warranties, pre-delivery services, and the nature of the components inside the box. To be sure, the many choices and business models of hardware and software companies does not make it easy for buyers, or for sellers. The same discussion can be had regarding software, services and content. A rational discussion and comparison of options has to begin with what one’s requirements and constraints are. If that is a secondary discussion, the chances of success are greatly reduced.\\n\\n4. *There is no such thing as a perfect fit.* While we are on the topic of requirements, it makes sense to state this truism as it relates to software. If you have a properly constructed requirements document and you find a solution provider who scores 100%, then one of three conditions has occurred. First, you may have let the solution provider write the requirements; second, someone may be taking liberties with the truth; or third, you have oversimplified your requirements. In my years in the digital signage world, I haven’t seen too many RFPs that were oversimplified. In fact, many are overly complex and future-oriented, and give less attention to current needs. That seems odd to me, given that most relate to first efforts in digital signage, not second or third generation networks that build on institutional learnings. In my career as a retail IT consultant, I was involved in dozens of RFP processes for a variety of critical applications. What I learned was that 80% to 85% fit to a well-conceived requirements document was pretty darn good. Evaluation of responses often hinged on the relative weight given to individual requirements. Having a path to the important elements of the unmet requirements, as well as a process for meeting evolving requirements, was often the difference maker in the ultimate selection.  So it will be in digital signage. Eventually.\\n\\nThings would be much easier if every network environment was the same, if every piece of hardware and software were the same, and everyone used the same terminology, business models and requirements. But since that isn’t the case, it would be wise to remind ourselves of these four concepts from time to time. Besides, if it really was easy, anybody could do it.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4HSekpJWsXCaNSewBHKGCS"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qsyEhUWcjhc7Vgv9yvvaz","type":"Entry","createdAt":"2019-10-29T10:36:50.978Z","updatedAt":"2020-01-30T13:46:44.817Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-07-25"},"title":{"en-US":"Better TV Measurement: Disruption or Opportunity?"},"slug":{"en-US":"better-tv-measurement-disruption-or-opportunity"},"tagline":{"en-US":"Better TV Measurement: Disruption or Opportunity?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I often hear the laments of digital signage network veterans when they discuss ad rates, agencies and measurement. It seems that digital signage networks are held to a higher level of accountability than traditional media, especially television."},"description":{"en-US":"I often hear the laments of digital signage network veterans when they discuss ad rates, agencies and measurement. It seems that digital signage networks are held to a higher level of accountability than traditional media, especially television. The dirty little secret is that television numbers are and always have been directionally useful but certainly lacking in true accuracy. Have you ever heard of advertisers challenging Nielsen or Arbitron ratings because they could not verify how many people were in the room, and whether they were paying attention to the screen? Is it not true that simply having the television on and tuned to a channel is sufficient to drive ratings, and therefore rates? Is that insufficient for digital signage networks because it is “new” or because the presence of technology drives expectations? There are indications that the worm may be turning just a bit, driven in part by evolving television technology. The question is whether the new reality will have a positive or negative influence on digital signage.\\n\\nIn a recent presentation, Facebook investor Roger McNamee had lots of things to say about the world of media and technology. It is well worth reviewing. The one nugget among many that caught my eye was this:\\n\\n*“Television is the last protected media business,” but it’s going to get disrupted. For one, once televisions are computers, analytics of who watches will get more accurate than Nielsen panels. “Everyone knows that if we go to actual measurement, ad rates will collapse because the numbers aren’t as good as Nielsen makes them look.”*\\n\\nPretty insightful stuff, and concepts that will have television executives shaking in their Armani suits. Nielsen ratings were good for everyone: networks, advertisers and Nielsen, because there simply was not a reliable way, or any real imperative to get a a greater degree of accuracy. And to be  sure, the networks have little interest in being more accurate. The age of TiVo has been disruptive enough for them. The age of granular viewer analytics will be even more so, as McNamee predicts. But will more precise metrics result in a collapse of TV ad rates? If *American Idol* is still the most-watched show on television, will Coca Cola, AT&T and Ford want to pay less to be associated with it once they know about the impact of bathroom and kitchen breaks? I don’t think so, and the fact that I didn’t have to think very hard to name the three top *Idol* advertisers should be evidence enough of that. Advertising still works, and pricing at the top end is still a supply and demand business. It is at the fringes of ratings and viewership curves where TV ad rates are likely to drop, closing the gap between a huge chunk of television advertising and digital signage advertising.\\n\\nHow does this impact the world of digital signage networks? If television numbers are less than they have appeared to be for decades, and the net impact on television rates is primarily on second and third tier programming, digital signage may start to look even better on a more even playing field. I don’t think that anyone in digital signage had delusions about CPM rates that would approach those of network television. Nevertheless, if the reach of larger DOOH networks can be established, and the venues of the screens are arguably more conducive to driving a purchase decision than a television in a bedroom, is it not a better value? I think so. Of course this presumes that networks will have research numbers to back up traffic data, whether it comes via old fashioned legwork or emerging technology. Clearly, that is the direction of the serious players in our space. If we lead the charge for precise measurement, there is a chance to make the case for digital signage as a leader in transparent metrics. Television will be left to catch up, and answer questions about the veracity of their numbers. That can only bode well for DOOH networks.\\n\\n__Will better precision on television viewership impact rates for TV?__\\n\\n__Will it impact digital signage uptake or rates?__\\n\\n__Should Ken have admitted to watching American Idol?__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70YXT6YITrzyE3AYYjZXze","type":"Entry","createdAt":"2019-10-29T10:26:52.422Z","updatedAt":"2020-01-30T13:45:27.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-12-07"},"title":{"en-US":"Assessing Value in a Fragmented Market"},"slug":{"en-US":"assessing-value-in-a-fragmented-market"},"tagline":{"en-US":"Assessing Value in a Fragmented Market"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Dirk Huelsermann is the founder and President of OVAB Europe. I have never met Dirk, but I am told that I would like him. I already do, just from our text-based, time zone-shifted, "},"description":{"en-US":"Dirk Huelsermann is the founder and President of OVAB Europe. I have never met Dirk, but I am told that I would like him. I already do, just from our text-based, time zone-shifted, trans-oceanic Twitter ties. One of the nice things about Twitter is that you can find and follow people with whom you have common interests and gather new perspectives. In this case, we share a passion for DOOH, as well as for the trends and issues in the venture and financial world. Dirk serves as a wonderful curator of the sources he reads daily, and his tweets lead me to many interesting insights.\\n\\nThe short, cynical answers to Dirk’s question might be “a lot less than what the owners think” or “only what someone will pay for it”. A more thoughtful answer would start with an assessment of the space, the market and the purpose of the valuation. There is precious little generally available information related to digital signage software company valuations, even though there have been a few transactions and a number of companies openly on the market for some time. The reason for this dearth of information is that with one notable exception, all of the pure software companies are privately held.  As such, most of the sales that have occurred have been private, and terms of public company acquisitions have not been detailed. We’ll return to the notable exception in a separate post. But first, an examination of the factors involved in valuing a privately held company in a fragmented space. In this post, we will focus on the early stage process. In subsequent posts, later stage valuation and public valuation will be examined.\\n\\nIt makes sense that valuations are lowest at the startup phase, and ramp higher as a defensible market position is defined, again when rapid growth and profitability are achieved, and then again as financial and market share milestones are achieved.\\n\\nAs a company progresses through these stages, valuation becomes an easier task. In fact, the enterprise value of the company increases as it becomes easier to evaluate; more sophisticated and larger investors become interested; and the path to a liquidity event becomes clearer.\\n\\nTo the extent that the graph is in any way related to reality, then the takeaway is that the wide majority of players in the field have both low valuations and limited access to capital. There are few institutional investors left with a taste for startups in a crowded field, preferring instead to invest later at higher valuations when the winners begin to emerge. The blood-letting among those who tried to pick winners 3 to 7 years ago is an ongoing case study in the risk of early stage investing.\\n\\nFriends, family and angels are the go-to investors for startups, and those investors have little to go on beyond an understanding of the business plan, belief and/or trust in the management team, and their own instincts. Smart startup investors focus less on the current value of the enterprise than its relationship to their ownership position and the path to the next rounds of capital. They know (or should know) that angel rounds are rarely, if ever, sufficient to get a company to the next stages. A seed round may provide enough capital to get through six months and provide the investor with a fairly large stake. The next round generally involves a larger capital raise at valuations and share prices that must reflect the progress of the company and properly manage the demand curve for the company’s equity so that enough is raised from known investors to take it to the next stage (Positioned). Failures in calculating how much is needed, in raising enough, or in getting to that stage soon enough may lead to the dreaded “down round”, in which share prices must be discounted to attract additional capital.\\n\\nThe reality of early stage investing is that investors must ponder dilution in both an “up” and a “down” scenario. If initial valuation was too rich and more capital is required before key milestones are achieved, early investors must either re-invest *pro rata* in order to maintain their ownership positions, or stand by as others dilute them and establish ownership at a lower basis. If the company was able to hit positive milestones before new capital is required, then the valuation (and share prices) may well go up. Again, early investors must either pony up additional capital or be diluted by new investors. In some cases, a new round may introduce new classes of stock, liquidation preferences and/or warrants, all of which have negative impact on the *ownership position* of early investors who stand pat, although not necessarily on the *value* of their investment. Making that first “pass or play” call is seldom easy for the early investors, regardless of whether prices have gone up, down or remained stable, as there may not be enough information to assess risk accurately.\\n\\nValuation becomes more tactical in subsequent rounds and stages, when there is more data to consider and key questions have more concrete answers. Did the company meet key product and sales goals? Has the company established a differentiated position? Were they right about the market size, sales cycle and competition? Do they have the right team? What else is happening in the sector? How much tweaking does the business plan require now that it is being executed?  In an upcoming post, we’ll look at factors that drive valuation as a company progresses past the startup phase, and also examine public valuations.\\n\\nWhat is your experience or perspective on valuing a digital signage software company? Chime in with a comment."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6oFWcnyhthWzkmDdygHLSW","type":"Entry","createdAt":"2019-10-29T10:21:23.171Z","updatedAt":"2020-01-30T13:44:49.467Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-11-16"},"title":{"en-US":"Are We Winning The Battle For Mind Share?"},"slug":{"en-US":"are-we-winning-the-battle-for-mind-share"},"tagline":{"en-US":"Are We Winning The Battle For Mind Share?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"One of the nice things about industry events that occur in New York is that it is easy to make time in the city super productive. New York is the east coast epicenter of media, advertising and capital, among many other things. Last week’s trip to "},"description":{"en-US":"One of the nice things about industry events that occur in New York is that it is easy to make time in the city super productive. New York is the east coast epicenter of media, advertising and capital, among many other things. Last week’s trip to New York for CETW was no exception. In addition to all the activities you might associate with a trade show, I found myself taking two crosstown cab rides to meet with investment bankers on behalf of a customer. The timing of the cab rides from the Javits Center was not terrific, as they coincided with the preparations for, and subsequently the tail end of the Veteran’s Day parade down Fifth Avenue. On the bright side, walking the last few blocks provided an opportunity to get some exercise and thank some vets. And the meetings themselves were eye openers for me.\\n\\nMaking a pitch with or for a network operator is not new territory. In the course of building our own business, we’ve been involved at the business planning, capital raise and launch stages on a variety of network deals through the years. To be sure, some worked out better than others, but each experience provides some insight into how our industry is viewed by those in the capital markets. Here is what I learned or confirmed last week:\\n\\n- __They are starting to embrace our business.__ There are standard, rote questions you hear in these meetings, and then there are questions that demonstrate understanding. These folks, who will remain nameless, were savvy thinkers. When the questions sound like a checklist from a textbook, it is the sign of someone who either hasn’t thought through the opportunity or is looking for a reason to pass. The questions last week were deep and sparked conversation. They reflected preparation and interest, and more importantly, a real sense of where the upside and dangers lay in the plan. Not many folks in the institutional money game could have had that type of conversation two or three years ago. It was refreshing.\\n\\n- __Field of Dreams was a movie.__ Nobody really wants to talk about raising or investing money on a bet that scale will attract advertising dollars. Where discussions used to focus on the cost of site acquisition and deployment, they have turned quickly to monetization. I have seen less sophisticated financiers demand letters of intent from advertisers and ad sellers, which of course are completely worthless in reality. Now the savvy folks are digging into the value proposition to brands and agencies of the proposed network, the uniqueness of the target audience, the potential pricing, the relevance of the content, and then vetting all of that directly with people on the buy side. Only that way can a reasonable risk assessment be made, short of having a pre-launch sponsor or two in pocket, which is rare. Nobody buys into the hockey stick revenue chart, but a compelling offer can be tested as it scales. Smart money sees a potentially huge network as an end point that is attained only after 2 or 3 milestones are successfully reached along the way. Incremental deployment of capital, incremental learnings and adjustments, followed by aggressive expansion in size and scope after the model is proven.\\n\\n-__Digital signage may finally look less risky than alternatives.__ In an environment where money is coming off the sidelines in a near-hysterical rush to identify the next big thing, digital signage offers a tangible, if less buzz-worthy way to play in new media. The rush to social media and mobile start-ups is nearing the level of tulip bulb mania, while a growing, maturing and disruptive industry, digital signage, remains undercapitalized across the board. The temptation to roll-up, aggregate or otherwise create something of scale from our fragmented network and vendor marketplaces may be too tempting for some investors to pass on for much longer. It is now an easier task to identify winning models, winning companies and winning leaders than it was just two years ago. From all the chaos we witness daily will come order, and it will come from investors and corporations placing large, informed bets.\\n\\nSo it seems that on Veteran’s Day, I got some signals that perhaps our industry is becoming better understood by the guardians of institutional money. Despite the cacophony of hype, too many combatants and the fog of battle, we may be entering a phase of clarity… at least in the minds of investors. That would only be a good thing."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ZVk7Gr5bGrAPXWgyszLDS","type":"Entry","createdAt":"2019-10-29T10:13:37.915Z","updatedAt":"2020-01-30T13:41:21.918Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-06-21"},"title":{"en-US":"…And Never The Twain Shall Meet?"},"slug":{"en-US":"and-never-the-twain-shall-meet"},"tagline":{"en-US":"…And Never The Twain Shall Meet?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"One of the most remarkable figures of the 19th century, Mark Twain (nee Samuel Langhorne Clemens) was a man of creativity, humor and scientific curiosity. He is of course best remembered as the writer of the classic novels"},"description":{"en-US":"One of the most remarkable figures of the 19th century, Mark Twain (nee Samuel Langhorne Clemens) was a man of creativity, humor and scientific curiosity. He is of course best remembered as the writer of the classic novels *The Adventures of Tom Sawyer* and *Adventures of Huckleberry Finn*. He hobnobbed with the likes of Nikola Tesla and Thomas Edison, not to mention various statesmen, business leaders, academics and river pilots. It is the case with most great men and women (and in our shallow electronic society, some not-so-great celebrities), that the public seems to have a voyeuristic need to know as much as they can about them.  So it was with Twain, who twice was thought to be dead, the second time actually resulting in a premature obituary.\\n\\nNow, in a well-written and thoughtful white paper entitled *Ad-Funded Digital Signage: Is There A Future In It?*, Steve Gurley, SVP at Symon, concludes that advertising dollars earmarked for ad-funded digital signage networks “will either be significantly reduced or abandoned altogether”. While Gurley’s paper is an excellent review of the rise of mobile technology and marketing, and he correctly suggests that ad-funded networks embrace it, it may be a tad early to pull the plug on any segment of the digital signage industry.  Let’s look at why.\\n\\nGurley starts out by grabbing a partial quote out of Adcentricity’s widely-read Q1 DOOH market review in order to build his thesis that ad-funded DOOH networks are dead meat. The full quote reads (The part omitted in the white paper is in bold):\\n\\n__*While mainstream agencies have Digital OOH on their radar, and are allocating dollars,__ digital agencies haven’t yet adopted or fully understood this medium’s capabilities. Ironically, there’s a digital divide where there should be a natural fit.*\\n\\nAdcentricity’s report goes into detail on the difference between a digital agency and their mainstream brethren. The digital agencies were created to attack the web space, period. As such, their mentality is one of measured clicks, small buys and easily controlled tests.  By their nature most DOOH networks do not lend themselves to that type of thinking. Their adaptation to other digital media has been slow. The general agencies more easily understand national sales, large scale campaigns and the concepts of gross and net impressions, and that is why they are paying attention to DOOH and ad-funded networks. Perhaps it would be more instructive to have a look at Arbitron’s recent Digital Place-Based Video Study, which despite its awkward hyphenated title in deference to certain benefactors, provides many reasons why the large agencies are paying attention to DOOH, not the least of which include reach, engagement and effect on purchases. It seems that not all the folks in bars and coffee shops exclusively stare at their smartphones, as Gurley implies. Arbitron estimates 20 million unique monthly viewers in bars and 21 million in coffeehouses. Perhaps they were only looking at the screens while their smartphones were loading Facebook pages or sending tweets, but I doubt it.\\n\\nBefore laying out five trends that underlie the rise of mobile marketing, Gurley suggests that “the fundamentals (e.g. ROI, value proposition, etc.) of ad-funded signage are simply poor”. Given the definitions he provides for ad-funded, traditional and ad-supported networks, it is worthwhile to look at ROI and value proposition.  An ad-funded network, as Gurley defines it, is a network where a third party makes an investment and deploys digital signage in someone else’s venue. ROI on such an arrangement will be highly dependent upon three factors: the level of capital expenditure required to deploy; the advertising revenue generated; and the revenue sharing or “rent” agreement with the venue owners.  Many such networks have failed due to various toxic combinations of high cap ex, low ad revenue and crazy revenue share deals. Such is the life of a pioneer. More recent entrants have learned from the dearly departed, and also benefited from reduced cap ex costs. That being said, while the viability of a network is critical to advertisers, the cost of the infrastructure and the revenue share deals are not known to them. ROI on the network does not matter to them. They are about reach, rate and demographics: that is where the ROI on advertising lies. The value proposition to an advertiser of an ad-funded network is identical to that of an ad-supported network, so long as the key factors are the same. So it hard to understand why the bus is being run over one model, but not the other.\\n\\nThe examination of the change in the consumption of media, particularly video, and the rise of the smartphone and mobile marketing is appropriate and detailed. However it is hard to draw the conclusion that agencies will abandon DOOH for mobile just because it is hot. While the delivery of ads to handsets is certainly measurable, the absorption of their messages are a bit more elusive. At one time, banner ads on web sites were the next big thing. It is fair to say that money is actually leaving that vehicle for greener pastures at this point.  One of those green pastures is certainly DOOH networks. Another is mobile. Is measuring mobile click-throughs more valuable than measuring increased product sales at retail or in hospitality venues, increased prescription rates in health care, or increased brand awareness in public venues? I am not so sure. In the end, it really is about engagement, and it may actually turn out that Apple’s iPad is a better vehicle for customer engagement than their iPhone.\\n\\nGurley prescribes a good dose of mobile integration as the cure-all for the impending doom facing ad-funded networks. While I find his thesis regarding that impending doom to be flawed, I can’t argue with his prescription. Advertising dollars from brands are finite, they represent a zero sum game. Increases in one sector have to come from decreases in another. Good networks are acutely aware of the opportunity to increase their relevance and engagement through the wise use and integration of mobile technologies. Unlike advertising dollars, the use of technology does not have to be a zero sum game. While tension between media channels such as mobile and digital signage is both normal and productive, their coexistence makes both more valuable.  That is where we have to go.\\n\\nWith thanks and tribute to Mr. Twain, I feel comfortable saying that the report of the death of ad-funded networks is greatly exaggerated."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3J7l96HTHeEkKaJriynm5L","type":"Entry","createdAt":"2019-10-29T14:00:26.659Z","updatedAt":"2020-01-30T13:40:39.582Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-01-12"},"title":{"en-US":"Big Show, Big Data"},"slug":{"en-US":"big-show-big-data"},"tagline":{"en-US":"Big Show, Big Data"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Last week marked my 24th visit to the National Retail Federation Annual Conference, a/k/a The Big Show. In a strange way, it made me feel old and young at the same time."},"description":{"en-US":"Last week marked my 24th visit to the National Retail Federation Annual Conference, a/k/a The Big Show. In a strange way, it made me feel old and young at the same time. The Big Show takes up two halls at the Javits Center in New York, and it attracts the biggest of the big and the smallest of the startups in technology, retail services, and consulting. Lots of deals get done in the private meeting rooms at the back of the hall, as well as in the city’s amazing array of trattorias, steak houses, cafes and watering holes. Private receptions vie for retailer attendees on Sunday and Monday nights. In keeping with the theme of Bigness, the opening keynote was delivered by part time New Yorker W.J. Clinton. Oh, and there is a pretty significant educational program with dozens of sessions to choose from. It is an event with a consistent level of buzz, excitement and quality, year after year.\\n\\nOthers have accurately commented on the increased presence of digital signage on the trade show floor. In reality, the variety of offerings was only slightly higher than the past two years, but the more positive sign was that retailers were talking about it and demonstrated some understanding of how it fits in. In a comprehensive review of the buzz at the Big Show, two out of four editors from Retail TouchPoints listed digital signage as a significant theme.  That’s great progress and a good indicator of interest. As exciting as it is to have digital signage beam its way into the general consciousness of retailers, the overwhelming theme that I noticed at the Big Show was Big Data. And when retailers figure out digital signage’s role in that arena, things will get really interesting.\\n\\nBig Data has exploded as a tech meme in parallel with the growth of ever richer sources of data from ever expanding sources. If you have seen the IBM ads with the “smarter planet” theme, they are based upon the use of Big Data. If you have watched the popular TV series *Person of Interest*, “the machine” churns out insights based upon the analysis of Big Data. Essentially, the challenge of Big Data is the management and analysis of a huge number of disparate data points in a manner that makes connections that lead to insight. That can be applied to managing traffic patterns, power grids and medical records. But in the world of retail it is all about managing merchandise and customers: Operations and Marketing. The merchandising and operational opportunities are the easier targets, and most of the solution providers churning out Big Data stories were focused there. Retailers can taste the ROI on price optimization, smarter merchandise allocation and supply chain improvements. Yet the customer marketing piece provides what may be a much larger payback.\\n\\nThe old database marketing standard for stratifying customers, RFM (Recency, Frequency and  Monetary Value) is as valuable today as it has ever been. But RFM has been traditionally applied in a world where direct marketing offers (think catalogs, direct mail) are costly to produce and distribute and where it makes sense to make those offers only to those prospects most likely to respond. Technology advances allowed for a variety of offers and tests to be managed, but analysis was always applied to what a customer had *already done*, not to what they are *doing*. Today, the customer databases filled with transactions are augmented by volumes of data from web encounters, mobile encounters, and increasingly, in-store media encounters. Today’s imperative is to make relevant offers to customers in near real time based upon who they are and what they are doing now. Big Data gives rise to Big Questions. What store is the customer in? Have they launched the retailer’s smartphone app? What part of the store are they in? What media was playing on the digital signage display when they reacted to an offer? When was their last visit? How can we tailor an offer to this customer to optimize this visit? How can we drive loyalty?\\n\\nThe ability to make enough connections from all the data points and to align them with insights on customers themselves in sub-seconds may very well be a differentiator between the winners and losers in retail and food service. Pulling together all of the relevant data points is part of the job. Figuring out how to stratify customers in a more useful way is another. Being able to operate a virtual offer engine against that data and segmented customer base is where it needs to go. One offer has never fit all customers. Direct marketers have known this forever. Now we operate in an environment where offers can be made at little cost to customers holding the delivery device in their hands *while they are at the point of purchase*! This is transformational, and a technical and marketing challenge of the highest order. Digital signage will play a role as an activator and as one delivery channel for offers. Data coming from media players will make marketers operating their offer engines that much smarter. Content reacting to intelligence about who may be watching becomes more relevant and effective. Big Data leads to Big Questions and Big Opportunities. The future belongs to the marketers.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5s4h5CLbaztTliVeXLU3yv"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4s6POyrw9YJbJLbpN2uTiL","type":"Entry","createdAt":"2019-10-29T14:15:21.412Z","updatedAt":"2020-01-30T13:40:11.651Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-05-15"},"title":{"en-US":"Blinded By The Light"},"slug":{"en-US":"blinded-by-the-light"},"tagline":{"en-US":"Blinded By The Light"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I haven’t written for a while now. For those of you that have actually noticed the absence, thanks for caring. I generally get antsy when it has been 7 to 10 days since the last post."},"description":{"en-US":"__Welcome back__\\n\\nI haven’t written for a while now. For those of you that have actually noticed the absence, thanks for caring. I generally get antsy when it has been 7 to 10 days since the last post, so that feeling of obligation and anxiety has been pretty strong for weeks now. Truth be told, it has been a very busy month, and in a good way.  I have also burned hours stewing over having finally identified the lowest life forms in the digital signage industry, quite an achievement considering the numerous candidates. (And you know who you are, *dahlings*. May you each receive the properly painful karmic comeuppance that certainly awaits you.) I won’t waste further keystrokes or your time on such negativity, as cathartic as that might be. During the blog hiatus, I’ve also been lucky enough to connect with some of the brightest, most uplifting people in and around our space. That has been an overwhelmingly positive experience for me, and reinforces the notion that life is too short to waste time with people who bring you down. None of which has anything to do with today’s writer’s block-busting post, but it felt right to share.\\n\\n__An Industry of Niches__\\n\\nDigital signage has its roots as a non-Internet phenomenon, when early networks burned DVDs and distributed them to locations, usually on a monthly basis. It did not take long to understand that there was an opportunity to create a viable business by leveraging captive audiences, predictable dwell times and advertising sales. As broadband began to proliferate and networked solutions were born, it looked like the salad days for digital signage were on. While there have been many success stories, the gold rush did not turn out quite the way typical network and solution provider business plans projected.  Perhaps the highest and best use of digital signage is not necessarily as an advertising vehicle. If that is true, then events, behaviors and strategies of the past and present need to be re-examined in a different light.\\n\\nThe lure of advertising dollars “certain” to be diverted from television and traditional out-of-home budgets attracted digital signage startups like moths to lightbulbs. On the network side, every conceivable venue type where one could make a case for dwell time seemed to have entrepreneurs aggregating locations. Capital costs, which were far more onerous in the early days, did not faze the startups or their investors, as they bought into the ad revenue model en masse. Two special situations only increased the hysteria in mid-decade. The 2005 sale of PRN to Thomson for $285 million was generally perceived as validation of the ad-based model. Never mind that selling ads to WalMart’s browbeaten vendors is hardly a typical scenario, or that PRN’s model could not be replicated without a benefactor like WalMart. The FocusMedia IPO was the other one-off that received undue hype. People seemed willing to ignore the fact that the FocusMedia networks were not in fact networked, and that China’s media environment is a tad different than that of North America or Europe. Beyond these anomalies, the ad-based networks that succeeded combined focus and scale in various ratios, and it was not a walk in the park for any of them. The number of large scale winners was small enough to spawn its own cabal association (DPAA, nee OVAB), with astronomical dues sufficient to support paid research reinforcing the CPM rates of members, while keeping out the annoying riffraff. The DPAA does some good work, and has recently changed its membership policies and dues structure, but it remains a mouthpiece only for an important segment of an industry, not the industry as a whole.\\n\\nOn the solution side, entrepreneurs sniffed opportunity as well. Software distribution, content creation, media player and kiosk makers suddenly morphed in to digital signage solutions. It is fair to say that most if not all of them were blinded by the light reflecting off the pot of advertising gold. It is interesting to look at how time, market pressure and customer demands changed strategies along the way. Some have invested huge amounts of time and money trying to optimize their solutions for ad-based networks. (Ironically, the majority of the DPAA powerhouses use home grown solutions and have been reticent to make a shift to commercial packages.) Others have seen their solutions take on the look of software built by committee, as different pieces built to mollify key customer requirements have a bolt-on feel to them. Others have tried the shell game of promoting bells and whistles to distract attention from a fundamentally flawed core. All of this was occurring as garages across the world gave rise to a new generation of me-too products. Some were undoubtedly worthy, but encountered a vendor-saturated marketplace in which key targets were either taken or moving at a snail’s pace. The recent demise of DG Screens is a good example of a what may have been a promising solution unable to gain enough traction to survive. We may never know the actual motivation for Harris’ impending divestiture of its Broadcast Communications unit, which includes its digital signage business, but their big bet on an ad sales play may make for fun deal discussions. That pot of advertising gold will almost certainly expand, but it will never be large enough to sustain the hordes of software solutions competing to power the networks. For quick affirmation of this, read the ever-growing list of vendors being compiled by DailyDOOH. If you have heard of 25% of the names, you are doing well. Finally, the demise of SeeSaw Networks, the sale of Adcentricity, the focus of DOMedia on outdoor, and the retrenchment of rVue are all indicators that the advertising angle is not what most people thought it would be.\\n\\nHere, I’ll just say it: *advertising-based networks are a NICHE within an industry, they are NOT the industry itself.*\\n\\nDigital signage may have more usefulness as an activator and marketing tool than as an ad platform. The days of venue aggregators are giving way to the era of corporate deployment. This brings with it a shift to branding and marketing as primary goals, with advertising revenue often discounted in ROI discussions. And it necessarily makes content and engagement, scalability and interoperability, flexibility and cost efficiency the focal points of decision makers. New solution entrants will be hard pressed to get through a proper corporate selection process, and older ones will have to decide what they really are. The market has a way of dealing with those that don’t choose and invest wisely.\\n\\nThe emerging battle will be for niches within the next wave of adoption. And while advertising will be one of those niches, it may no longer be the one with the highest growth rate. Sustainable market strategies and resilient business models will have to win the day.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5ssBOXs0RCU6iiy2u3UiC3"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"BafzNpoxSPQ7Oyd6mLIng","type":"Entry","createdAt":"2019-10-29T10:07:43.970Z","updatedAt":"2020-01-30T13:39:17.392Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-12-19"},"title":{"en-US":"An Industry Accelerates"},"slug":{"en-US":"an-industry-accelerates"},"tagline":{"en-US":"An Industry Accelerates"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"As the Holiday season marches on, it is not unusual to reflect on the year that has passed and wonder about the year to come. Having already made 2014 predictions back in September,"},"description":{"en-US":"As the Holiday season marches on, it is not unusual to reflect on the year that has passed and wonder about the year to come. Having already made 2014 predictions back in September, this is not about taking a second stab at those.  In fact, I still feel very good about this year’s attempt at crystal ball reading. But in the dizzying month since my last post, it has occurred to me that the watchword for digital signage in 2014 is very likely to be *acceleration*. And that means acceleration of both positive and negative trends and forces within the industry, across all constituents. Why now? The one word answer is money.\\n\\nHuge companies have recognized that digital signage has become a fixture and a growing marketplace for a wide variety goods and services, as well as a viable platform for messaging and advertising. Investors have shown that they believe that the business can support companies of significant scale with a variety of business models. Owners of public-facing venues of all types have embraced the benefits of using digital media in a variety of ways. All of that relates back to opportunities to drive business and earn significant returns on investments. And despite the warnings of the exiled Chicken Little, mobile’s growth is not the falling sky for digital signage, it simply provides an ancillary, one-to-one platform that enhances the value of well-conceived digital signage.\\n\\nHere are just a few examples of accelerating trends that will make 2014 a whirlwind. Not all of the trends are new, but the speed at which they are happening is noteworthy:\\n\\n__Display companies show their hands__: Samsung introduced their SmartSignage platform in early 2013, followed by an unprecedented hiring spree of industry veterans. By the end of the year, it became apparent that they want to be in the software business, and perhaps the network hosting and services business. LG has introduced a more powerful S0C TV in the consumer channel, and a commercial companion is likely to follow. If it does, LG’s strategy should be revealed quickly, whether it is to take the opportunity to open their SoC platform and build a partner ecosystem, or to do a me-too and compete with their partners. Expect to see competitive responses from the other major display providers both in terms of technology and positioning. Now is clearly not the time for status quo. DSE 2014 will be… fun.\\n\\n__Brands step up__: Major brands worldwide will accelerate the current trend of working with their retail partners to use digital signage to move more product. We are well past the point of wondering whether digital signage works at the point of decision, and decreasing costs and increased form factor options are making tests and rollouts much more palatable, and therefore on the table at budget building time.\\n\\n__End user sophistication forces new approaches__: Smarter buyers demand more than checkmarks on a requirements list or a price. They want partners in a process. With the endless appetite for education and new certifications, countless webinars and a generally well-informed community of users, the way technology and service providers of all stripes sell and deliver will change at a faster pace.\\n\\n__Cash flows to models that get it__: If there is one thing I learned at the DailyDOOH Investor Conference, it is that there is a large amount of capital ready to be deployed from a variety of sources. Some of the big entities still want to compare our industry to the traditional OOH industry, which is fine. Others are looking for models that scale, or pieces that fit into portfolios. The flow of public and private capital will accelerate next year.\\n\\n__Mobility of professionals__: The pace at which experienced people change hats will also accelerate in 2014, as businesses evolve, opportunity knocks and winners emerge.\\n\\n__Interest in our industry__: All of the preceding paragraphs are clear indicators that digital signage is no longer a sleepy, “hang and bang” business. There are hundreds of peripheral businesses, potential partnerships and new players in the community all moving toward digital signage likes moths to a lightbulb. There are still problems to be solved and plenty of remnants from the adolescence of the industry. There is still lots of empty noise in the web sphere and twitterverse, but a corner has been turned, and the collective foot is on the gas.  Enjoy the ride.\\n\\nAs the year closes, I’d like to send a shout-out to the amazing and dedicated people who work with me at Real Digital Media. Your work and your spirit inspires and energizes me, and I thank you for that. Looking forward to 2014! To everyone, best wishes for a special Holiday season, and a happy and prosperous New Year. I hope to have the opportunity to say hello to most of you in Vegas."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2mznWhimvbZcyFaTwuPM9Y","type":"Entry","createdAt":"2019-10-29T10:03:15.778Z","updatedAt":"2020-01-30T13:38:30.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-08-16"},"title":{"en-US":"Altered Perceptions Slow Innovation"},"slug":{"en-US":"altered-perceptions-slow-innovation"},"tagline":{"en-US":"Altered Perceptions Slow Innovation"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"hat we read, what we hear and whom we hear it from often has a large influence on perceptions and behavior. That is certainly true in day-to-day life, where various media outlets (pick your ideology) decide what is newsworthy, and "},"description":{"en-US":"What we read, what we hear and whom we hear it from often has a large influence on perceptions and behavior. That is certainly true in day-to-day life, where various media outlets (pick your ideology) decide what is newsworthy, and carefully choose their language and presentation of information to assign relative value to that information. So it is within the digital signage industry, where perceptions are shaped by a precious few sources of consistent and reliable information. A mish-mash of consultants, self-proclaimed experts, ne’er-do-well tweeters and the marketing departments of the largest companies amplify selected messages. Entities new to digital signage, both large and small, often have their view of what is important shaped by the source of their information, which all too often is a reprinted press release. This can manifest itself in bizarre RFP requirements; absurdly narrow selection processes; lots of ethically weak behavior and all-too-often, suboptimal results for customers and vendors alike. The uneven supply of objective information and analysis impedes real progress, but is not uncommon. However it also acts to impede innovation, which can be troubling.\\n\\nWe often hear about the need for innovation in digital signage. Ironically, the folks clamoring for innovation are often the same people who wave off technology as a necessary evil that should be cost-engineered toward zero. As a result, we get an environment where sub-$100 hobby boxes are hailed as some sort of innovation, *even though they don’t do anything new or better*. Pundits, experts and salespeople who pass off cheapness as innovation actually undermine the course of true innovation. Think about that for a moment: if there are precious few margin dollars in a product, how many of those dollars are going toward R&D? If the only button among the Five P’s of Marketing that buyers become programmed to respond to becomes price, where is the incentive and the investment to develop great products and hire great people?\\n\\nWhere experts leave off, industrial giants step in to influence perception with well-funded PR campaigns that frame issues in a manner favorable to their offerings. This is neither unique to digital signage nor remotely unethical, but when large manufacturers take it upon themselves to “advance the industry” by developing, buying or positioning non-core products and services, the general discussion of what is important can often change. For example, while virtually every software effort driven by a hardware company has failed, each was faithfully trumpeted as something new and better, when it was usually neither. Surprised? Don’t be: it is not uncommon for those corporate marketing dollars and the open palms of influencers to find each other, helping to steer the conversation and blur the facts. It is sadly rare to hear a critical word when the big boys make puzzling strategic blunders. In truth, that should be considered an expected result, although it has unintended consequences.\\n\\nThe economic influence of large companies also causes market disruptions that have a negative impact on innovation. When a large hardware company enters the software space with an offering that was hardly groundbreaking, they still have the marketing clout to shift the conversation from “what works” to “omnichannel”.  Ignore the man behind the curtain struggling to figure out just one channel, and understand that their influence will get them in front of some impressive and impressionable prospects. Given corporate goals related to their core product, their charter will likely be to go after premium priced and large-scale business opportunities. This alone would have two disruptive effects. First, their buzzword gambit will change perceptions among buyers as to what critical success factors are, elongating or deferring decision processes, which helps no one. Second, to the extent they are successful, high value opportunities for others will be sabotaged, in turn creating more price pressure on the middle and low end of the market as competitors look elsewhere for the next deal.  This trickle down effect depresses margins that feed innovative research. All that from a “me too” product propped up by huge marketing dollars.\\n\\nSo it is on the display side as well, where one vendor has committed millions to convincing the buyer community that a digital sign is effectively a 42” tablet. One can argue the definition of “smart” all day long, but no one would argue that the effort has fallen on deaf ears. That they have been able to garner early software support from a number of providers is not surprising. After all, there are lots of benefits to be gained from hanging on to the skirts of a global giant tossing marketing dollars around. Despite the *Sturm und Drang* storyline around porting bits of software to a “new” and limited environment, it is in fact adaptation, not innovation. Once again, hijacked perceptions lead to misdirected resources. One must wonder if there is more in play here than altruism.  After all, the approach is easily copied and the architecture easily improved upon. As the product may not have a material effect on incremental display shipments or market share, logical questions follow. Could the end game in some way mirror the smartphone business, where manufacturers overlay the interface with their own software, and third party developers are relegated to low value apps and widgets?  If that is the case, are today’s providers tomorrow’s widget vendors, or worse, left at the altar altogether? Would innovation or customer interests be well served if high-powered marketing ultimately leads to technical hegemony? While the answers to the first two questions are unknown, most people would argue that the answer to the third is a firm “no”, as it turned out to be in the PC world. But you can bet that there are marketing materials and expert endorsements ready to convince you otherwise.\\n\\nThere is a gag line that is heard from time to time, “It must be true: I read it on the Internet”. That same Internet, chock full of fake review sites, paid-for and ghost written content, sponsored search results and tweets without context is often the first place the uninitiated go for information. Actual analysis is hard to come by. The information buyers receive shapes perceptions, and has many trickle down effects, not all of which raise the tide for the industry as a whole. Don’t be shocked if industry-changing innovation starts from outside the industry itself, as we run the risk of becoming comfortably numb with the status quo. In the mean time, *Caveat lector, Caveat emptor*."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ZuRdSsjojEfL3st3gvJ8s","type":"Entry","createdAt":"2019-10-29T09:33:13.546Z","updatedAt":"2020-01-30T13:37:55.196Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-02-20"},"title":{"en-US":"Aggregation Aggravation"},"slug":{"en-US":"aggregation-aggravation"},"tagline":{"en-US":"Aggregation Aggravation"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In the past couple of weeks, we have witnessed the apparent demise of highly visible SeeSaw Networks (no hyperlink, as the web site no longer resolves). Not long before that, the CEO of a minor player"},"description":{"en-US":"In the past couple of weeks, we have witnessed the apparent demise of highly visible SeeSaw Networks (no hyperlink, as the web site no longer resolves). Not long before that, the CEO of a minor player, Digital AdTech, resigned and moved on. Coincidence, trend, or just the tide going out on a business model? I think that perhaps it is a combination of all three, and the biggest obstacle might not have been foreseeable when these and other aggregation businesses were cooked up years ago.\\n\\nThe idea of aggregating the many DOOH networks, segmenting them as necessary and selling cross-network campaigns in an easy manner to advertisers has been around since the second network launched, whenever that was. If one is confident in their ability to package networks and then sell advertising, the commissions typically charged (30% seem to have been the norm) would support a nice business that could be expected to grow at a rate at least as fast as the industry in general. Those assumptions look nice on a business plan, but they were never validated. Ask ten people why, and you might get ten good and different answers. In the end, the biggest challenge for aggregators has actually been the biggest challenge for the industry as a whole.\\n\\nSimply put, DOOH networks are managed by a dizzying array of software platforms, a surprisingly large percentage of which are homegrown. There are few, if any real adopted standards for terminology, network performance, data collection and reporting. To-date, the few industry platform providers of significance have failed to move the home brew crowd over to the world of known APIs and quasi-standards. Network operators displayed a tendency to over-report actual installations, often counting planned and dormant sites as installed when providing network overviews to aggregators. Detailed, reliable reporting capabilities vary widely, and if you haven’t heard a story about an advertiser going to a paid-for network site only to see a non-functioning display or a playlist that does not include their ad content, then you haven’t been listening. Aggregators learned quickly that having lots of networks did not help their credibility in the sales process when a large percentage of them could not perform or report reliably. They responded by pruning away the worst offenders, beefing up the toolsets for taking deep dives on the remaining networks, and attacking niches of specialty networks. But that was apparently not enough. Advertisers crave predictability, and ad buyers do not like to bank their credibility and jobs on what they do not feel comfortable with. Sadly, predictably variable performance and spotty reporting does not create comfort with ad buyers. As a result, big DOOH ad buys gravitated to larger networks providing wide reach and one-stop shopping. Issues with measurement, reporting or performance were simply elements of price negotiations. It was just easier, faster and generally more effective from the buyers’ perspective.\\n\\nWith the aggregator channel seemingly fully disrupted, the industry is left with media planners and DSPs providing cross-network platforms and services for DOOH ad buyers. Because they are not actually selling ads, the economics of their business are different. The use of technology provides some opportunities to mitigate the Tower of Babel that DOOH networks represent. That said, the variation of technical capabilities across networks still remains. Presumably, these companies have watched the ascent and descent of the aggregation business model, and can apply lessons learned. As for the networks, some of the homegrown folks may have to take the tumble for industrial strength and trusted software platforms. Others may have to take a look at their first generation platform and determine its viability going forward. The aggravation suffered by the aggregators is not an isolated case. Change is upon us in all aspects of the DOOH ecosystem. Don’t blink, it isn’t going to stop any time soon."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2K95nn37JRHwQsRlZRkaiW","type":"Entry","createdAt":"2019-10-29T09:23:30.172Z","updatedAt":"2020-01-30T13:37:28.060Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-09-28"},"title":{"en-US":"A Tale of Four Strategies"},"slug":{"en-US":"a-tale-of-four-strategies"},"tagline":{"en-US":"A Tale of Four Strategies"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"When I put together my predictions for the coming year last week, I didn’t know how good the timing was!  The early part of this week has brought a flurry of change, very little of which"},"description":{"en-US":"When I put together my predictions for the coming year last week, I didn’t know how good the timing was!  The early part of this week has brought a flurry of change, very little of which was already on my radar, and would appear to be the first ripples of a coming wave of interesting and dramatic news in DOOH. There was news in software, networks and agencies, and all of it provides insight into strategies of the past and future. Here’s a look:\\n\\n__Software__\\n\\nHaivision parted ways with Raffi Vartian, the very able VP of Business Development for recently-acquired CoolSign. After CoolSign founder Lou Giacalone’s departure, Raffi was left as probably the highest ranking link to CoolSign’s heritage. The elimination of the position appeared to many outsiders to be a pretty clear signal that Haivision has little interest in preserving the strategy that CoolSign had as an independent company. In fact, over on the DailyDOOH, Editor-in-Chief Adrian Cotterill pronounced CoolSign “dead and buried” in a headline. Given recent events and an understanding of how some acquisitions go, it is hard to be surprised by Adrian’s assessment. In the comment section of that post, Haivision’s CEO responded aggressively, and provided indications that Haivision bought the company for a reason, and is apparently executing its own strategy for integrating that offering with its core business. That strategy appears to include marketing the CoolSign product to the corporate IT customers of Haivision’s core products. If that is correct, then the focus on more traditional digital signage verticals may be non-strategic to Haivision, making a business development function dedicated to a non-core product superfluous. That might also give a hint as to why Lou left. Interestingly, Haivision’s argument against DailyDOOH’s assessment in some ways supports the opening position of Adrian’s post, which asserts that CoolSign as we once knew it is history. But when you pay for the company you can set the product strategy, as Haivision has by plotting its own course for CoolSign. Not great for Raffi, but you can’t keep a good man down for long.\\n\\nFurther south in Chicago, Graeme Spicer and VUKUNET went their separate ways, as reported by Dave Haynes. Graeme was recruited away from Adcentricity to reposition and drive the stillborn CMS/Ad Delivery/Panacea that was VUKUNET. He was not put in a position to succeed. While untold zillions were spent designing, developing and marketing (and subsequently repositioning and re-marketing) the product, it remains a classic example of *Field of Dreams* investment strategy and straying from core competency. The grandiose VUKUNET vision was unlikely to ever sell a single incremental display, and probably hindered some NEC Display efforts. NEC’s display people openly roll their eyes when VUKUNET is brought up, likely a combination of having to explain its existence to their partner ecosystem and not getting paid to deal with it. Graeme’s departure, whether voluntary or not, is likely a harbinger of more dramatic changes to come. While the Japanese management style is famously patient and long-viewed, eventually someone in Tokyo is likely to decide that enough cocktails have been served trying to find a nail for this hammer to hit, as neither strategy nor execution seemed to address actual customer needs. That makes it a tough sell, as Graeme learned the hard way. He too will bounce back.\\n\\n__Networks__\\n\\nSan Francisco-based Brite Media Group announced their acquisition of TargetCast Networks. DailyDOOH covered the news in some detail here. TCN’s earlier acquisition of RippleTV was probably not as synergistic as it was once portrayed, and their earlier deal with Titan did not work out well. All of that left TCN in a bit of a quandary. TCN has some patented IP around the “L-box” that it typically uses to frame broadcast TV programming. Whether you are a fan or not of that technique, there is some significant leverage in the origianl (non-Ripple) model. TCN is able to deploy high traffic screens without paying for the screens themselves, as they typically use existing screens in the bars of busy restaurants. Additionally, they do not have to pay for the core content, as it is broadcast. They deploy relatively inexpensive devices tasked only with serving up and rendering the L-Bar content, which is usually paid advertising, or in-kind restaurant promotions. So in addition to the IP, there is a nugget there for the new owner, assuming they can dump unwanted, high cost sites. Brite Media is new to the digital game, but has selling experience in similar venues. The apparent strategy is to provide digital leverage to existing advertisers. This one will be interesting to watch. If they bought it right, understand that there are differences between static and dynamic advertising, and make the right moves, it could very well work out.\\n\\n__Agencies__\\n\\nOn Monday, a very large merger in the advertising agency and technology world was announced with little fanfare in our sector. Donovan Data Systems and MediaBank will combine to create MediaOcean. MediaOcean has a mission to do nothing less than to create the “operating system for the advertising business”. Pretty bold stuff, but two very significant companies in the global advertising world may have the tools to get it done. Between the two of them, DDS and MediaBank provide the backroom platforms for much of the media buying world. Their customers are agencies, and together they will “process $150 billion in yearly global ad spend”. That is a company with influence and reach. A media ocean must be wide and deep, and MediaOcean appears to be both. While there is a significant online component to this merger (with Google clearly in their strategic sights), the buildout of a true operating system for advertising will necessarily encompass traditional media, online, mobile, and yes, DOOH. Keep your eye on the waves in this ocean.\\n\\nWe can expect new strategies and strategic partnerships to be revealed as the coming months unfold. The companies that remember who their customers are, as always, the ones most likely to succeed."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"oAc2dKA4LKWSMCQWQyc6R","type":"Entry","createdAt":"2019-10-29T14:49:19.061Z","updatedAt":"2020-01-30T13:37:24.269Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-06-23"},"title":{"en-US":"Check Out Why Checking In Won’t Win"},"slug":{"en-US":"check-out-why-checking-in-wont-win"},"tagline":{"en-US":"Check Out Why Checking In Won’t Win"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Foursquare, the social media sensation, along with competitors like Gowalla, Booyah and many others, has sure generated a lot of hype recently in terms of the relevance and (future) importance of “check-in” applications to customer relationships. "},"description":{"en-US":"Foursquare, the social media sensation, along with competitors like Gowalla, Booyah and many others, has sure generated a lot of hype recently in terms of the relevance and (future) importance of “check-in” applications to customer relationships. The viral pop culture acceptance of these mobile applications has driven many forward thinkers to envision the day when these location-aware apps will become the delivery vehicle for loyalty-programs, targeted offers and of course advertising. I think that they are half-right. The mobile devices will be very important vehicles for OOH marketing.  But location-*aware* applications that by definition require users to actively launch them and check-in before delivering their marketing payload are probably not going to be the winners in the long run.  It will be location-*based* applications, delivered on those same mobile devices, that will emerge as the winners. Here’s what they are and why they will win:\\n\\nThe U.S. PTO recently published a patent application from Apple for a location-based application service. That application is covered in great detail by Patently Apple. At a high level, the concept is simple. Using the geolocation capabilities in the iPhone, a user that has opted in to the location-based application service would have temporary applications available on his/her iPhone based on their current location. By way of example, the patent application contemplates temporary apps delivered in a restaurant environment that might allow the user to view/join the waiting list for a table or perhaps order some take-out. The application is downloaded from the cloud, and disappears from the iPhone when the user leaves the restaurant. It is not hard to see the value of this approach. While each of your ten favorite restaurants (or grocery stores, movie theaters, or retail shops) may eventually develop mobile applications, not too many people will download them all and patiently navigate to them at the appropriate time. Instead, the latest and greatest version is made available only when you would want to use it: when you are there. No check-in required, and location-based, relevant tools are at your disposal immediately.  If you have opted into a loyalty program, a location-based application can identify you from your phone number, recognize you, incent you or otherwise reward you for being there. It can also allow you to *do* things, such as place orders, find items, or perhaps scan a barcode and learn more about a product. That is powerful stuff. These capabilities could be delivered on any smartphone whether Apple is granted the patent or not. The concept is what is important here. As a retailer or restauranteur, I would rather invest in my specific location-*based* application than be beholden to Foursquare and several location-aware providers and their subsets of my customer base.\\n\\nBy the way, digital signage is inherently location-based.  Media player locations are known. Network operators can target media based on what is known about the location. Pairing digital signage with mobile location-based applications is a very powerful idea. The possibilities are enormous.  Like many other fads, checking in is going to come and go. Walking in will never go away. That’s something to be aware of.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3vsuHl6Jfhdl3MnZdcEmbG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1eh9tJBs5eEIFKDI5KV8Mp","type":"Entry","createdAt":"2019-10-29T09:05:01.935Z","updatedAt":"2020-01-30T13:35:24.980Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-04-17"},"title":{"en-US":"A Show of Strength"},"slug":{"en-US":"a-show-of-strength"},"tagline":{"en-US":"A Show of Strength"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The 2012 Digital Signage Expo was by all accounts the most successful in its 9-year history. Pre-show conferences and events were well attended and well reviewed. "},"description":{"en-US":"The 2012 Digital Signage Expo was by all accounts the most successful in its 9-year history. Pre-show conferences and events were well attended and well reviewed. The exhibit hall was busy, and the huge slate of sessions got generally good reviews. No doubt there were a couple of snoozers in there that I heard about, but evaluations and continuous improvement ought to handle that. Here are some thoughts as I reflect upon last week.\\n\\n__The Crowd.__ I experienced it first hand, and heard several others say the same thing: the level of sophistication of the end users at DSE this year was well above past shows. In the past, we have spent hours educating people on the fly in order to be able to begin a normal sales dialogue. That was not the case last week. We were invariably talking to people who had thought through what they wanted to accomplish with digital signage, and who had good, probing questions to ask. There were fewer entrepreneurial network builders, and more corporate reconnaisance teams. That was great to see, and I will optimistically call that both a sign of maturity for our industry and one of acceptance of digital signage’s relevance at the corporate level. I participated in one session, the Content Lightning Round, which had no presentation slides, only audience questions for a panel of four experts (well, three experts plus me). The questions and shared pain points were consistently advanced. Many focused on how to deal with organizational challenges that impact content strategy. It was both fun and refreshing to have a session be a conversation. Kudos to Pat Hellberg for conceiving it and herding the cats. Bottom line, I don’t think folks positioned as experts are going to get away much longer with high level rehashes of the obvious, or with renaming old ideas. And that is a good thing.\\n\\n__The Glass.__ A couple of people mentioned to me that they were growing tired of display companies muddying the waters with regard to digital signage software. Since I grew tired of that years ago, those words were music to my ears. I completely understand the need for display manufacturers to have some kind of low end software (e.g. freeware) to address a certain segment of their market. But it is hard to find anything resembling a successful move into the realm of real solutions. The roadside is littered with failed attempts at going beyond the basics. Planar tried acquiring a real software company, CoolSign, and could never integrate it into their core business. LG has tried rebranding a light version of an established package, and by all reports that has not exactly taken the market by storm. And of course the travails (and my opinion of) the VUKUNET adventure by NEC are well documented.  *Here’s an idea for all the code-minded people at display manufacturers: why don’t you all go to lunch and come up with a standard way to manage an RS-232 interface with a screen?* That would fall under the headings of core offering and value added.\\n\\n__The Buzz.__ There was generally less grumbling about the lack of capital available to various sectors of the industry and more talk of how capital might be applied. I am not sure that means that there is tons of money ready to flow, but I do think it means that both investors and industry players are thinking more strategically about what is next. That would be a positive.\\n\\nOne of the dominant memes at DSE was menu boards. There were so many on display that it appears that many people view this as the next great frontier. I am sure that providers love the idea that it requires lots of hardware, provides scale and also is not dependent upon an ad supported model to get funded. Without doubt, there are deals to be made, but the urgency to make those deals has subsided a bit with some slack appearing in the state laws that were seen to be driving demand. The legal aspect notwithstanding, the market is large, but finite. It will be necessary to differentiate an approach on one or more levels in order to get the attention of the buyers.\\n\\nThe niching of the software segment of the industry appears to be another ascendant theme. For the software players, the days of being all things to all people may be coming to an end with the rise of corporate buyers. Buyers want to talk to people who understand their environment, their pain points and their objectives, and who can demonstrate having dealt with all three in the past. I don’t think hyper-specialization is necessarily the key to success, but a clear focus of effort that is in concert with a development roadmap certainly is. Those who want to dazzle with smoke and mirrors will quickly find themselves masters of nothing. The increasingly sophisticated buyers will easily see through the hokum of empty press releases and constant Twitter babble and demand to be told where the beef is.\\n\\nOur industry is not unique in terms of having a mix of nice, honest people and some real slime that belongs under a rock. As the years have passed by, my ability to find and embrace the former while sniffing out and avoiding the latter is improving, but it takes constant effort. The sniping, poaching and blatant misrepresentation of reality does no one any good, yet it persists. As an example, one item that generated substantial buzz at the show was BroadSign’s filing for Chapter 11 on the Sunday prior to the show. It was interesting to hear about how some people were anxious to pile on to BroadSign without understanding the actual action or situation. I am told reliably that executive level emails went out from certain competitor(s) misrepresenting the situation and all but burying BroadSign. That is pretty low, and a clear indication of character from where I sit. Our company competes vigorously with BroadSign, but I have respect for them and think that Brian Dusho has done a remarkable job given the cards he was dealt upon assuming his current role. The truth is that there are a number of companies in far more dire situations than BroadSign, despite the filing. This may be heresy to some, but I hope that the planned sale and recap works out for them. Competition makes everyone better. I’d rather save the venom for people who cross the line than kick good folks when they are down.\\n\\n__The Federation.__ I am happy to report that the Digital Signage Federation, which was born at DSE 2010, is doing very well indeed. Past Chairman Bob Stowe handed the reins and a strong organization to Alan Brawn this year, and Bob received well-deserved recognition for his efforts at the awards dinner Wednesday night. Alan will tirelessly push things to the next level in the coming year. I am particularly proud of how much work has been done in education, outreach, certification and now globalization of the effort. And the work will continue, as DSF strives to provide independent leadership for the industry. If you haven’t joined yet, please do. Your input and energy is welcomed as the industry evolves.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"F0j9whxWtPp8NPJohkvvy"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"49bRS1hCtAu8qOu9jE9WoM","type":"Entry","createdAt":"2019-10-29T08:40:26.529Z","updatedAt":"2020-01-30T13:35:01.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-07-16"},"title":{"en-US":"A Refreshing Glimpse of What’s Coming"},"slug":{"en-US":"a-refreshing-glimpse-of-whats-coming"},"tagline":{"en-US":"A Refreshing Glimpse of What’s Coming"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Last week, I experienced an odd coincidence. In my travels, I stopped late in the afternoon at a Starbucks for a pick-me-up and a few minutes of WiFi. Even on a vacation, my dual addictions to caffeine and email "},"description":{"en-US":"Last week, I experienced an odd coincidence. In my travels, I stopped late in the afternoon at a Starbucks for a pick-me-up and a few minutes of WiFi. Even on a vacation, my dual addictions to caffeine and email seldom take time off. Once inside Starbuck’s I decided to try one of their new Refresher drinks. On the advice of a brand new barista, I tried the Cool Lime. I sat down to grab my email and make a couple of calls and sipped on my drink (I liked it… kudos, Starbucks). As my email downloaded, the item at the top of the stack was, lo and behold, from Starbucks. Not all that unusual, considering their typical email cadence. What made me take notice was the fact that the email was actually a coupon for a free Refresher, good on that coming Friday. A happy coincidence, and I made a note to stop in on Friday. The coincidental timing begs a more important question: How far are we from the day when relevant, customized offers are delivered in real time to consumers? The answer is most definitely not far at all.\\n\\nCatalogers have known for decades that offers optimized for differentiated groups of consumers deliver superior results. In fact, the catalog you receive may be different than the one your next-door neighbor gets. Catalogers have learned how to use inside and outside covers, bind-ins, different copy and personalization to boost their results. More recently, online marketers have learned to use navigation data, cookies and in some cases, purchase history to present offers that have a greater-than-average chance of getting clicked through. Offers delivered in real time to consumers at a retail location are the next step in the evolution of offer optimization. Mobile, digital signage and big data analytics will combine to change the way that promotions are executed at retail. Taking the best of catalog and online methods to the bricks and mortar showrooms may in fact spark a retail renaissance. Three key problems are going to be solved to make this happen.\\n\\n__Identifying the Consumer__\\n\\nBefore a personalized and relevant offer can be made to a consumer at retail, the merchant has to have an idea of who they are and where they are. The notion that every retailer will have a mobile app that consumers will launch upon entering the store is convenient, but not practical. Instead, what we are likely to see are approaches that use variations of geo-fencing. In one case, you may have opted in to a program with a given retailer that wakes an app when you enter their store and virtually checks you in. This requires an always-on app, which is not currently supported on the popular iPhone, yet is on Android devices. In another case, technology inside the store may identify your phone (again if you have opted in) and reach out reach out to you via Bluetooth or other technology. In either case, or in other approaches s that may appear, once you have been identified and located, the magic can begin.\\n\\n__Generating the Offer__\\n\\nOnce a customer is identified to the merchant, technology must step in and replace the personal knowledge of the customer that Mom and Pop once stored in their heads. Purchase data from all channels, loyalty program preferences, demographic overlays and advanced profiling techniques must come together to fuel what amounts to an offer engine. That engine must select the best fit for any given customer in near real time and deliver it to the mobile device of the customer. The art of the offer will certainly take many forms, but may include a time box for redemption, provide links for more information, enable the customer to page a salesperson in the store, or even offer up a virtual sales assistant. Once an offer is made, its redemption or non-redemption informs the offer engine and helps optimize the next offer, both for that customer and others who fit their profile or persona.\\n\\n__Integration and Smarter Signage__\\n\\nDigital signage will likely take on two roles in the conversation with customers. Since it is by its nature a one-to-many vehicle, the digital signs within a store are likely to feature general promotions, and will provide methods (QR codes, automated content recognition, Snap Tags, and NFC to name a few) to allow the customers to learn more, and receive discounts or coupons electronically. Based upon what is known about the customers identified in the store, these generalized offers can be tweaked to provide the greatest level of relevance to the current audience, harkening back to the idea of customized catalog covers. In this role, the digital sign is an ignition point, reaching out to many and allowing them to use their second screen to engage. In its second role, the digital sign may receive a signal that a customer has received a specific offer, and then display relevant content on the big screen. This second role as a visual reinforcement to a single offer can be “magic” to one customer, without being unnatural to others who did not receive the same offer. For digital signage to take on the dual roles described above, software will have to get smarter and more flexible and be integrated with the systems supporting offer optimization. The foundation for that capability exists in some places today. The ability to become a leverage point for generalized and personalized offers will only make digital signage more relevant and valuable.\\n\\nBig data and analytics are moving rapidly to reshape how merchants interact with their customers. As techniques evolve and lessons are learned, retail is likely to undergo a transformation that brings the customer experience into a new dimension. As offers become more personalized and relevant, digital signage can increase its value to the retailer by getting smarter itself. That would be pretty refreshing, wouldn’t it?\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2VdPAJJovZpfdehEV3PtKv","type":"Entry","createdAt":"2019-10-29T15:17:23.770Z","updatedAt":"2020-01-30T13:34:28.703Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-10-17"},"title":{"en-US":"Choose Process Over Pre-Processed"},"slug":{"en-US":"choose-process-over-pre-processed"},"tagline":{"en-US":"Choose Process Over Pre-Processed"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I got an email last week from a consulting firm launching a new service line. I wasn’t the only one, as Dave Haynes gave his competitors some free publicity, which speaks well of him."},"description":{"en-US":"I got an email last week from a consulting firm launching a new service line. I wasn’t the only one, as Dave Haynes gave his competitors some free publicity, which speaks well of him. The digital signage industry needs many things, one of which is a stable of credible, focused consulting practices competing for business. However, one thing the industry most certainly does not need is an entity that purports to serve as “Underwriters Lab” or *“Consumer Reports”* providing a self-described beacon of objectivity as people wade through the apocryphal 300 vendor offerings. That is arguably neither consulting nor a model that will advance the industry. There are many reasons why, and I speak here as someone who built a very substantial consulting firm helping large companies select software from a fragmented field of vendors. I am not an expert on many things, but when it comes to helping sophisticated (and sometimes less sophisticated) clients understand software requirements, alternatives and strategies, I have walked the walk. I hope this discussion can help both providers and consumers of consulting services in our sector.\\n\\n__The Myth of Big Numbers__\\n\\nYes, there are literally hundreds of choices in terms of digital signage software providers. But the fact is that for an end user who is willing to invest substantial cash in order to make an informed decision, the field of truly qualified providers is actually less than 20, and I believe that I am being very generous to the last 8. A client should be paying the consultant to understand and challenge business requirements, filter out the obvious non-starters from that group, and ensure that there are no unique needs that might actually widen the search. Anyone throwing the Software Holocron on the conference room table and telling a client how much work it is to sort through all the choices is being disingenuous at best. The truth is that the task of running a collaborative and positive process is far more difficult than narrowing the preliminary field. A good consultant invests his or her time to develop a deep understanding of what is out there and how it changes over time. A client pays a consultant to bring a starting point to the process, and for the process itself. If that makes intuitive sense, and it should, then the number of solution providers is not really that daunting.\\n\\n*To the consultants: You are selling process, knowledge and methodology.*\\n\\n*To the end users: You are buying perspective, experience and insurance. Know who you are buying it from.*\\n\\n__The Best Consultants Are Independent__\\n\\nThe value of hiring a consultant includes gaining their experience, knowledge and perspective. Their ability to assimilate the unique and important elements of your business and relate it to the selection of a solution is also incredibly critical to the success of a project. But perhaps the most important quality that a consultant should bring to a selection process is independence. They should be free of any taint of favoritism, sponsorship or conflict of interest. Why would anyone want to pay for a process in which the outcome is stilted or pre-ordained? That would be letting someone steal your watch and then tell you what time it is. Demand that a consultant not just tell you they are independent, make them prove it. Where have they worked before, and with what software? What biases do they have, both positive and negative, and why? How many different solutions have they selected and installed for clients or purchased and deployed as end users? Have they ever received a check or payment of any kind from a vendor? These are reasonable questions to ask, knowing that everyone got their experience one way or another, and that personal biases are acceptable if they are explainable.\\n\\n*To the consultants: Stake your reputation on independence. It is great and valuable to have relationships with many vendors, insight into what they do well and a sense of their roadmap. Invest your time to build that. Don’t sell out.*\\n\\n*To the end users: You must ensure that you and your team are part of the process, and you must be willing to participate and challenge assumptions along the way. That is how you will get the most value and best results.*\\n\\n__Pay to Play is a Horrible Idea For Everyone__\\n\\nCredible folks with passion, smarts and experience have posited this idea of a business model where vendors would actually pay them to “review” their software independently, and compile their findings as a resource to potential customers, who presumably would also pay dearly for them. This makes absolutely no sense to me. Independence goes out the door as soon as a check is written. I can’t imagine that any of the usual suspects in the industry who would actually consider this scheme to be a marketing expense (and we all know who they are) would tolerate anything other than a glowing review. I certainly would not, but then again, I would pay a consultant to review our solution right after we play some hockey on the River Styx. The result of this innocent sounding *“Consumer Reports”* scheme is a self-selected short list of vendors willing to pay to get preferential treatment. This isn’t SEO, and the decision being made is not which smartphone cover to buy! Selecting a digital signage solution is a strategic decision that will cost lots of money. Should an end user assume that anyone not in the compendium of paid reviews has a substandard offering, or that those paid reviews are legitimate? I don’t think so. We exist in an industry where confusion among newcomers is rampant. Having people with good resumes touting paid reviews as value-added consulting is not helpful. Real consultants should be selling process, methods and independence, learning their clients’ business and *optimizing client outcomes* over personal incomes. Pay to play is a bad model developed by ostensibly good people. If they really are smart, they will abandon it, and apply their ingenuity to methodology and toolkit, even if that requires investment. There would be ROI on that effort.\\n\\n*To the consultants and end users: When independence is not important, neither is credibility.*\\n\\n*To my fellow vendors: There are better ways to deploy your capital. Just say no.*\\n\\nThere are lots of lists and directories out there that help identify alternatives. What we lack are competitive, independent consultants who have invested the time to understand strategy, the concept of “fit”, the particular strengths and weaknesses of the top offerings, and who have developed a methodology for melding fit with process. Having competition among consultants will allow end users to assess approach, qualifications and results. When we get there, better decisions will be made, which advances the industry for everyone.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3pK6V0zoHy5WFvNu3FK9wd"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5M1spHxCToGV9a960Ht02e","type":"Entry","createdAt":"2019-10-29T08:36:05.337Z","updatedAt":"2020-01-30T13:34:27.043Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-11-22"},"title":{"en-US":"A Refresh For TV Advertising"},"slug":{"en-US":"a-refresh-for-tv-advertising"},"tagline":{"en-US":"A Refresh For TV Advertising"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I read a great article on the evolution of television advertising published in the Harvard Business Review this week.  It was written by Shiv Singh, the Global Head of Digital for Pepsico Beverages. "},"description":{"en-US":"I read a great article on the evolution of television advertising published in the Harvard Business Review this week.  It was written by Shiv Singh, the Global Head of Digital for Pepsico Beverages. It is one thing to drive digital marketing for a company. It is quite another to do it for Pepsico. Mr. Singh has the perspective and credibility to speak with real authority. You should read the full article, but here are the three important changes he sees for digital branding in a nutshell:\\n\\n1. Engagement metrics will drive perceived value to the advertisers in our increasingly connected society\\n2. “Location awareness” is a game changer\\n3. Ads will become trailers, with the call to action quite possibly being further engagement, rather than a purchase per se\\n\\nSingh goes on to list six implications of these changes for marketers, and while his insights are focused on television advertising, they are spot on. It is worth a few moments to apply his thinking to digital OOH, and to ponder the implications for our industry.\\n\\nEngagement as an indicator of value is a notion whose time has come. Traditional media metrics tend to lean upon the concepts of impressions and recall, but engagement seems to be something on a much higher plane than either, and inherently more valuable to the advertiser. I’d go so far as to say that short of carefully constructed sales lift studies, measurable engagement may be a better proxy for effectiveness than anything else.It is one thing to recall a Pepsi commercial, and I am sure Mr. Singh and his colleagues would be thrilled that you did. It is quite another to engage with the Pepsi brand, whether by visiting a web site, scanning a barcode or accepting a coupon offer. Singh’s other key changes recognize this fact and play off of it.\\n\\nFor most people, location awareness certainly evokes the idea of mobile location-based services. But in this case it is much more than that. It refers to the importance of context in the effort to create engagement. Singh refers to a Pepsi campaign that linked a Foursquare promotion to television commercials. The context of the Foursquare check-ins drove additional, relevant content to the consumers. Engagement! In a digital signage context, a television campaign could start on TV, and have different branches in various out-of -home venues. The thread of the campaign might be picked up differently in a grocery environment than in a QSR environment, with different engagement cues and activation goals based on the context of the message. Now layer on the richness of mobile location-based services, and you add new dimensions in engagement and measurability.\\n\\nThe idea of the TV advertisement as a trailer for a longer story simply picks up on the preceding scenario. Rather than a TV ad being a 30-second end unto itself, it is an introduction to a multi-channel, multi-platform invitation for the consumer to connect with a brand. As the engagement moves outside the home, the opportunity to measure impact and success increases, through the use of smartphone apps, sales data, and venue traffic measurement technologies.\\n\\nSingh’s article reveals the current thinking of digital marketers of big brands, and it is not the same old thing. It seems clear that if engagement, location awareness and multi-channel, connected campaigns are where the big spenders are headed, then it makes sense for them to embrace the role that DOOH will play in closing the deal with their customers and prospects. All these ideas are making me thirsty to refresh everything."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RgtELAt1QjVEDbNxfwLET","type":"Entry","createdAt":"2019-10-29T15:25:20.279Z","updatedAt":"2020-01-30T13:34:05.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-02-07"},"title":{"en-US":"Compound Pinterest"},"slug":{"en-US":"compound-pinterest"},"tagline":{"en-US":"Compound Pinterest"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Perhaps the hottest social media vehicle at the moment is neither Facebook nor Twitter, but Pinterest, the service that lets you create and organize “boards” of things you love."},"description":{"en-US":"Perhaps the hottest social media vehicle at the moment is neither Facebook nor Twitter, but Pinterest, the service that lets you create and organize “boards” of things you love. Much has been written about Pinterest and how its user base skews heavily female, with boards dedicated to style, food and of course cats. It takes a while to wrap one’s head around the concept, but in the end, being able to maintain an organized, visual representation of items of interest with appended comments has great appeal. With all the buzz, all the growth (and all the cats) that Pinterest has generated, it was only a matter of time until the evil, capitalist businesspeople took notice. Count me in as a proud member of that group. While Pinterest has not created brand pages like Facebook, it is certainly not discouraging the use of the platform as a business tool.\\n\\nI have established a Pinterest account that I plan to use to pin digital signage items of interest. So far I have set up three boards, described below. While anyone can follow another user and “repin” (think retweet) items they like onto their own boards, Pinterest also permits users to allow authorized followers to pin items directly on to their boards. Clearly, a board with a broad array of contributors has more value and interest. Here are the boards I have established that I would love to have others contribute to:\\n\\n__Digital Signage Community:__ General items of interest, humor or amazement related to digital signage.\\n\\n__Digital Signage Installs:__ Items related to digital signage installations around the world .\\n\\n__DSE 2012:__ Items of interest in and around the upcoming Digital Signage Expo in Las Vegas.\\n\\nI have seeded the first two with a few examples, and i will get to the third next week. If you would like to contribute directly to these boards, simply sign up for Pinterest (if you haven’t already), and follow the board or boards that interest you. I will figure out how to enable you to pin directly. All basic rules of Pinterest apply, and if you do your best not to use the comments as a marketing channel, you can stay. Oh, and no cats, even though mine are very cute. The intent is not to monopolize the digital signage Pinterest discussion, but instead to get it started and make it open. I think and hope that these boards can become a great resource and springboard for discussion for everyone, and I am sure that ideas for additional boards will come up. Others can and will set up boards of their own, and they should. But it has to start somewhere, and now seems like the right time. Happy pinning!\\n\\nUPDATE: The tools on Pinterest for determining who is following a board are, shall we say, lacking.  If you followed and have not been notified that you can contribute, drop me an email and let me know!\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6HoX7COVMIZm7UfTBD5Oj"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LzZ3E9vV53Uq3mVt1yBHM","type":"Entry","createdAt":"2019-10-29T08:33:14.762Z","updatedAt":"2020-01-30T13:33:45.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-04-18"},"title":{"en-US":"A Few New York Minutes"},"slug":{"en-US":"a-few-new-york-minutes"},"tagline":{"en-US":"A Few New York Minutes"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"MediaPost held their annual DOOH Forum in NYC last week in New York, with an impressive array of speakers and panels. I wanted to be there, but had a critical meeting to attend that was well worth the price of missing the forum."},"description":{"en-US":"MediaPost held their annual DOOH Forum in NYC last week in New York, with an impressive array of speakers and panels. I wanted to be there, but had a critical meeting to attend that was well worth the price of missing the forum. Through the magic of the web, videos of all of the sessions were available online. This is one event that manages to attract a lot of the agency types that other industry conferences and seminars long to have in attendance. Having MediaPost as the organizer and New York as the venue certainly help in that regard.  The speakers also included some DOOH network veterans and industry players.\\n\\nDespite my good intentions I only had time to watch Patrick Quinn’s insightful keynote and one session. I was attracted to the session titled “Assessing DOOH Technology“, as I thought it would have some crossover with my world of digital signage platforms.  The panel included Peter Bowen of SeeSaw, Rob Gorrie of Adcentricity, Jason Kates of rVue and Graeme Spicer of NEC/VUKUNET/DOmedia/EIEIO. Based upon the panel, it sure looked like we were going to hear about ad planning and buying and execution, and not so much digital signage platforms, which people still annoyingly and incorrectly call CMS. That was OK, as I consider Rob and Jason good friends; I remember speaking with SeeSaw founder Monte Zweben in 2005 about the idea of aggregating digital signage networks; and while my opinions never seem to generate goodwill in Itasca, IL, Graeme and I remain friendly. If nothing else, I’d enjoy watching the byplay as the panelists positioned their firms.\\n\\nFrom where I sit, the two companies represented that have the most similar business models were SeeSaw and Adcentricity. My quick description would be that they represent a number of networks and actively sell in to them utilizing a number of proprietary tools to ad value to that process. Interestingly, when introducing himself and SeeSaw, Peter Bowen started down that path and then swerved a bit, announcing that SeeSaw “has a Demand Side Platform (DSP)”. That was puzzling on three counts: first, SeeSaw Ads is not a DSP, it is a fine planning tool; second, a cursory look at their web site does not turn up the words Demand Side Platform; and third, that he felt the need to juxtapose SeeSaw with rVue (a DSP) rather than Adcentricity. Hmmmmm. The camera did not show the reactions of the other panelists, but Rob quickly and joyfully described Adcentricity as an ad network with the requisite planning tools and focus, and Jason crisply described what a DSP does. Graeme deferred to all three on the planning side and threw his chips down on ad delivery. OK, then… this was shaping up to be fun.\\n\\nThe session took a thought-provoking turn when an audience member brought up the fact that at other media events focused upon social media and internet, he has never observed the lack of trust in the numbers as he does in DOOH. He correctly asserted that this poses a real hurdle for the industry and applauded the efforts of the panelists as agnostic middlemen who bring a sense of believability to the process. Mr. Mandese postulated that a single industry voice was going to be required. (Uh oh, standards and leadership rear their beautiful heads!) A discussion of DPAA Audience Metrics standards ensued. Then came an exchange in which Jason suggested that digital signage software “has never been better”, which Rob disagreed with, saying that while there is some good stuff out there, there is still lots of software out there that simply can’t do what agencies demand, and even more that do them in non-standard ways.  I think they are both right. I fundamentally agree that there isn’t much “voodoo” left for digital signage platforms, as Jason put it, and I said so here. But I also agree that the fragmentation of the software market has created an equally fragmented market in the network world. That has to drive all four panelists crazy, and it is also an impediment to the flow of advertising dollars, both to the members of the country club, and quite a few scratch golfers who don’t care to join. Looking at the networks on the DPAA roster, the dominant platform is clearly “homegrown”, which doesn’t inspire confidence per se. Until there is a way for agencies to trust networks *based upon their platform*, the challenge will not go away. You may see some independent efforts to help that along in coming months, but from a market perspective it is going to take a rising tide of concern with standards and what agencies want in order to cull the herd down to a manageable number. And at some point, industry leadership has to materialize and coalesce in a similar way. Neither can happen soon enough for the nervous agencies. Or for those who really care about accelerating the growth of the industry.\\n\\nThanks for a lively panel go to MediaPost and the panelists. While the session title may have been a bit misleading, that’s OK. Their discussion brought up important points worth thinking about. A few New York minutes can be time well spent. *(Note: A tip of the hat to Dave Haynes for having a faster WordPress trigger finger than me with his take on the same session.)*"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6vRxeVtRYWALLCWz74qja9","type":"Entry","createdAt":"2019-10-30T08:40:43.030Z","updatedAt":"2020-01-30T13:33:39.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-02-12"},"title":{"en-US":"Is Convergence In Close Proximity?"},"slug":{"en-US":"is-convergence-in-close-proximity"},"tagline":{"en-US":"Is Convergence In Close Proximity?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"While the storm system now known as Icepocalypse stranded would-be flyers across most of the east coast leading up to Valentine’s Day, the majority of the digital signage world was enjoying shirtsleeve weather in the Nevada desert at dse"},"description":{"en-US":"While the storm system now known as Icepocalypse stranded would-be flyers across most of the east coast leading up to Valentine’s Day, the majority of the digital signage world was enjoying shirtsleeve weather in the Nevada desert at Digital Signage Expo 2014. It was a whirlwind three days, with the progression of events and activities unfolding as expected. As always, the folks from Exponation did a terrific and professional job of organization and execution. I did not have the time (thankfully) to walk the entire floor, so I will leave the reviews of what is new and what isn’t to others. The rumors and gossip were as prevalent (and much more interesting) than the endless press releases. My own observation from it all is that leaders who have built and executed a great strategy, and more importantly focused upon creating a great company, have prospered. Those who have prioritized financial strategies and exits over customers, or have succumbed to opportunism have generally found the brass ring to be out of their reach. That will become self-evident soon enough. Or maybe not soon enough.\\n\\nAt our own booth, we engaged in a number of very interesting conversations, and not just about the same old thing. People responded extremely well to the notion that small is the new big, and many new ideas and use cases came out of those discussions. We also talked a lot about Near Field Communications (NFC), something that has been discussed a few times (Here, here, and here) in this space. In fact, (self-promotion alert) we had tremendous response to our demonstration of the ability to synchronize the behavior of an NFC tag (or group of tags associated with a media player) to the content displayed on screen. When a movie trailer was displayed, a tap of the NFC tag drove the smartphone to Fandango’s site to check local show times and purchase tickets. When a restaurant piece ran, *the same NFC tag* delivered a coupon for free Mozzarella Sticks to the user. A generic spot for our company appeared, and the same tag drove the user to a web form for more information. People from a variety of networks very quickly realized the value of being able to manage the behavior of a low cost NFC tag. Each came up with specific ideas of how that could be applied in their business. In the end, the ability to dynamically connect on-screen engagement with hand-held computing was an eye opener, and the opportunity to collect very valuable analytical data seemed to be the clincher.\\n\\nNo, NFC is not new, as evidenced by the dates of the above-referenced posts. And yes, until Apple embraces NFC (iPhone 6, *please*?), the true tipping point of usage is unlikely to materialize. Nevertheless, it is being increasingly adopted, especially outside of North America, and the rate is accelerating. Ironically, the clamor over Apple’s iBeacon and other BLE approaches may be helping to bring people around to NFC. Despite some apparent security issues, many of the Apple acolytes believe that iBeacon may be Apple’s “answer” to NFC, but the jury is decidedly still out on that. In fact, if it becomes as pervasive as some expect, the default setting for most people’s smartphone Bluetooth will very likely become “off”. Here’s a big reason why:\\n\\nLike the unavoidable, annoying purveyors of escort service handbills on the Las Vegas Strip (what is it with that slapping thing they do?), iBeacons everywhere will become tiresome. If you walk by a group of these analog spammers (iBarkers?) you will notice all the handbills that passersby have dropped on the ground. The only way to opt out of the handbill guy is to stare off into a place above his head and pretend you don’t see him… or his eight colleagues within a 10 yard walk. While many applications of iBeacon will be clever and useful, the thought of being bombarded as you walk down a street or through a mall is chilling. It will be like checking your spam folder in the morning for the overnight offers from Eastern Europe. Parenthetically, the spammers have featured a great many offers of Russian brides ever since the Sochi games began. You can’t say they don’t try to make their content relevant!\\n\\nThe fact is that NFC is 100% opt-in by definition: you see something of interest, and you initiate the transaction. This sets it apart from the BLE approaches. A great infographic published on MobilePaymentsToday.com provides good insight on all of the distinctions between the two technologies. It is well worth having a look. I should take a moment and give credit to Steve Gurley, with whom I have had philosophical differences over the years, especially with regard to the future of digital signage. Steve is now founder and CEO at Pyrim Technologies, where he is able to channel his passion for all things mobile, and he contributed to the infographic. Nice job, Steve… and we are still here. 🙂\\n\\nI talk so often about digital signage being a one-to-many vehicle that I occasionally wonder if I am getting senile and repetitive. But it is true, especially with large format screens, that digital signage is generally meant to engage many people at one time. The ability to have a call to action on that digital display create an opt-in, one-to-one extension of the engagement on consumers’ own smartphones  is not new as a point of potential convergence. However, the ability to deploy NFC tags once and link them repeatedly to on-screen content in real time is potentially transformative. It creates opportunities and solves problems.\\n\\nIn the world of digital signage, mobile convergence is something that is talked about as often as industry consolidation is. Both have seemed inevitable for some time now, and both appear to be picking up steam.  I’m all for it. If problems are getting solved, then it will be a good thing for everyone.\\n\\n"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1oPe20YrNWABFC2XhHxckl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4vJsZfSnzHRNh780cdLEXq","type":"Entry","createdAt":"2019-10-30T10:00:29.976Z","updatedAt":"2020-01-30T13:32:46.612Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-08-09"},"title":{"en-US":"Digital Signage: Not Easy, Not Necessary, Not Sufficient"},"slug":{"en-US":"digital-signage-not-easy-not-necessary-not-sufficient"},"tagline":{"en-US":"Digital Signage: Not Easy, Not Necessary, Not Sufficient"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"If you look closely, disconnected comments and trends often have a common thread.  Buzz and amazement persist from several sources that there are 340 software solutions in the digital signage space. "},"description":{"en-US":"If you look closely, disconnected comments and trends often have a common thread.  Buzz and amazement persist from several sources that there are 340 software solutions in the digital signage space. In a giftwrapped piece on DailyDOOH, the CEO of a major solution provider lamented that selling digital signage solutions is hard. And over on the 11th Screen, Mike Cearley floated the idea that our industry lags in innovation because it has not embraced openness and attracted independent developers, a la mobile platforms. There are two overarching concepts that tie these ideas together. The first is a throwaway maxim with the ring of truth. The second is a dose of reality that hits you hard, bro.\\n\\n__If it were easy, anyone could do it.__\\n\\nAt the very foundation of digital signage is the simple concept of file transfer. One way or another, a file must make its way from one point to another. It is not, to use a tired metaphor, rocket science. Marry a simple core technical concept with the lure of a gigantic, untapped market and you will certainly attract many developers. Such has been the case with digital signage, where the preponderance of those 340 solutions are basic, untested noisemakers who have proudly “cracked the code” on moving files around. That __is__ easy, and anyone __can__ do it. But there are some hard bits to this business, and the newbies, freebies and wannabes inevitably find that out if they survive long enough to see a real business application of their software magic. Scheduling, security, stability, scalability, screen control, synchronization and support are just a few of the complexities that start with the letter “s”. Resolving these and the rest of the alphabet soup of challenges requires identifying or discovering them, and then having the time, resources, capability and architecture to address them efficiently if not elegantly. Few have or will have the ability to carry that off, so the rest are left to trumpet their approach to what is easy, rather than what is innovative.\\n\\nThe innovators of function, architecture and business models have to deal with the noise of the followers while trying to reach the few buyers who understand and appreciate the complexities of the business. Innovation often falls victim to the market noise and price pressure generated by non-innovators and opportunists. That said, I have seen lots of innovative thinking in the digital signage space: ideas, partnerships and functions that advance the art as well as the business. But we will almost always suffer in comparative innovation to far reaching B2C technologies and their huge target markets. Digital signage is a B2B market, unlike mobile apps, and innovation will truly be unleashed by the competitive requirements of a rationalized market. If Mike’s vision of independent developers writing to open specs ever comes to fruition, it will be after the market is rationalized, and platforms of true scale (and therefore opportunity) emerge.\\n\\nSo yes, there are too many software players in a market that has grown nicely but not meteorically. And yes, it is hard to sell in a space where the barrier to entry is low and the awareness of what a complete solution really looks like is equally low. And yes, innovation is tempered by both preceding factors. But those things tend to wash out over time, as they will here, if only because it really is __not__ easy.\\n\\n__Digital signage is neither necessary nor sufficient__\\n\\nThere, I said it. And it is true. Digital signage does not solve a mission critical problem that makes it *necessary*. It is a technical approach to the distribution of rich media messaging that was enabled in part by the emergence of broadband. There is not a single retailer, medical office, gym, bar, college campus or corporate office that *needs* digital signage. Each can execute their core business functions without it, and many still do. That does not mean that digital signage adds no value. It most certainly does. But so does a navigation system in a car, although few would argue that navigation is truly necessary. This simple truth seems to have escaped those who continue to bring new solutions to market without determining a need.\\n\\nCompounding that, digital signage implemented as a standalone island of messaging limits its ability to solve problems and add value: it is seldom *sufficient*. In order to achieve its optimal value, digital signage must be part of architecture, part of a solution, not the solution itself. In retail, there must be integration with store systems, customer management systems, inventory systems and mobile applications. Without all of the above, the ability to use analytics to optimize both content and customer-specific offers is limited. Interestingly, at the Digital Signage Investor Conference yesterday, RMG CEO Garry McGuire said that his company is morphing into an analytics company. He is really on to something that will fundamentally change the nature, position and strategic importance of digital signage. RMG’s ability to complete their evolution will only increase as steps are taken to integrate with premise, external and customer applications, as they must.\\n\\nThe road to making digital signage *necessary* is dotted with signs that point to its lack of *sufficiency* and passes thru the intersection with other technologies and applications. At the end of the road is the core of a strategic marketing system. Stand by: there are going to be many approaches to making this happen, and do not assume that it will be easy. The skills and competencies required do not all reside where you think they might. It is going to be an amazing ride. Doubt that, and reality will hit you hard, bro.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"44b3by7yz61OwrqWj6KzWC"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Y5axNpnFgtSdrja6lw61z","type":"Entry","createdAt":"2019-10-29T08:29:25.500Z","updatedAt":"2020-01-30T13:32:36.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-09-25"},"title":{"en-US":"A Capital Idea"},"slug":{"en-US":"a-capital-idea"},"tagline":{"en-US":"A Capital Idea"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Late last week, an industry friend sent me a link to a post on Pitchbook which presented an investment opportunity in the digital signage space. He wondered if I had seen it (I hadn’t) and whether I knew anything about it"},"description":{"en-US":"Late last week, an industry friend sent me a link to a post on Pitchbook which presented an investment opportunity in the digital signage space. He wondered if I had seen it (I hadn’t) and whether I knew anything about it (I didn’t).  In fact, I told him I was embarrassed that I couldn’t figure it out right away from the pitch itself, although I later hazarded a guess at Adflow Networks. A couple of days later, the DailyDOOH was on the case, also speculating that it was Adflow, which seemed to connect some of the dots within the pitch.  That idea was dismissed by an Adflow executive, but that has not seemed to convince many observers. In the end, it doesn’t really matter who the mystery company is. What may be more worthy of discussion is why they would choose the approach they did to raise a significant amount of capital.\\n\\nThe pitch seeks $7 million in investment, ostensibly comprised of $5 million to make an acquisition of a partner company and $2 million for working capital. The PDF associated with the pitch provides a strong financial case for very rapid and profitable growth, both with and without the potential acquisition. It seems clear that this is not a start-up, but a real world scenario where a model is proven, contracts are in the drawer, risks are known or mitigated, and now it is about execution. Pro forma financials that show a $25 million top line with significant profits are the stuff of fast exits for investors, whether it be through a sale or an IPO. In short, a classic deal for a venture capital firm. Why then, does the mystery company choose to solicit investors from an internet site, represented by a third party whose web site seems more focused on executive search than investment banking?\\n\\nThe answer may lie in one sentence of the online pitch: *“ownership wants to maintain majority control, so investor(s) must be willing to have minority position”.* The ask is pegged at 100% of 2011 revenue for the primary company, and 262x of the combined companies’ 2011 EBITDA.  Offering less than half of the company’s equity on that basis probably would not get one to first base with an institutional investor. If one is willing to accept the dramatic leap in projected EBITDA for 2012, the EBITDA multiple drops to 4.2x. Given further performance gains in 2013, that becomes somewhat easier to swallow… if you buy in to the projections. Everyone loves a hockey stick chart, but most VCs will want to understand why a marginally profitable company becomes very profitable overnight. My guess is that given the owners’ desire to maintain control after a large capital raise, they choose go after angels and private investors who are less likely to undertake the type of diligence that an institution does by routine. Raising that kind of money through individual investors can be a laborious and time consuming project. As in any business decision of this nature, there needs to be an objective that is clearly defined. In this case, the overarching objective seems to be maintaining control. But if their story is valid, is that the best decision?\\n\\nThere are times when working with venture capitalists makes great sense, even for companies used to the structure of angel funded or cash flow funded businesses. Among them are:\\n\\n1. When a significant raise is needed to meet strategic objectives\\n2. When a company is entering a new phase in its life cycle\\n3. When a strategic acquisition is in order\\n4. When the potential need for a second raise lurks beyond the success of a first raise\\n\\nA good venture capital or private equity firm can offer the experience and perspective to examine and enhance a business plan; the management input to help navigate the rougher waters of expansion phase businesses; the diligence, process and negotiation capabilities to evaluate and execute an acquisition; and the resources required to make a second institutional round a much less onerous prospect. To gain all of that, one must be willing to deal with the process and the terms of the institutional investor.  This often includes a thorough diligence process, potentially contentious valuation discussions, board seats and/or control, and liquidation preferences. None of these are viewed by the average entrepreneur as a walk through the roses. To go from independent entrepreneur to employee-at-will of a board controlled by relative strangers can be a daunting prospect. But if the right institutional partner is chosen and that partner believes in your plan as much as you do, it is more often than not the right path to go down. Sometimes control is a less important objective than rapid achievement of a strategic plan and the ability to tap into greater resources.\\n\\nI understand the mindset of the mystery company owners, as our own company has yet to take an institutional round. But when an opportunity to seize strategic advantage, to expand rapidly or to differentiate a company presents itself, certain things matter more than ownership percentage.  Speed, execution, professionalism and deep resources can help create a pie so large that a smaller slice is worth more than the whole of the old pie. Three of the real tests of entrepreneurial management are the strategic calls they make around their own roles, organization structure and capital structure. If the pitch of the mystery company is reasonably  valid, then they are facing all three tests right now. Scoffing at the advantages of an institutional investor at this stage may in fact give them a failing grade."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Mx58sF15XvrWghUzpMpGZ","type":"Entry","createdAt":"2019-10-30T10:51:47.347Z","updatedAt":"2020-01-30T13:32:19.956Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-06-16"},"title":{"en-US":"Digital Strategy on Decaf"},"slug":{"en-US":"digital-strategy-on-decaf"},"tagline":{"en-US":"Digital Strategy on Decaf"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"About a year ago, I wrote a post about the opportunity for Starbucks to take advantage of digital signage in order to consolidate and upgrade the cacophony of messaging and offers in their stores."},"description":{"en-US":"About a year ago, I wrote a post about the opportunity for Starbucks to take advantage of digital signage in order to consolidate and upgrade the cacophony of messaging and offers in their stores. A year later, the thoughts still hold water. In an interesting and clearly unrelated development, Starbucks has recently been in the news for a couple of reasons related to digital media, none of which include digital signage. Strung together, the three tidbits of news leave me scratching my head. Let’s take a quick look at the news and try to figure out what might be going through the venti minds in Seattle.\\n\\nOn Monday at WIRED’s Disruptive by Design conference, Starbucks announced that it would provide free, unlimited WiFi access to all customers, dramatically broadening internet access in the stores from the current situation.  In the same announcement, Starbucks also unveiled the Starbucks Digital Network, which will provide free access to paid internet portals in the Starbucks stores.  The company even created a new division, Digital Ventures, to manage the new strategy.\\n\\nOn Tuesday, MediaPost contributor Augie Ray blogged about Starbucks’ venture (or misadventure) into monetizing Foursquare, the social media tool *du jour*.  Ray details how Starbucks may have missed the mark with the promotion, and how similar actions by other advertisers may effectively kill the “Special Nearby” feature on Foursquare.  The article provides quite a bit of insight into the early days of Foursquare advertising in general, and details Starbucks’ fast and aggressive move into mobile marketing.\\n\\nThe Starbucks announcement and their Foursquare campaign combine to provide some insight into the digital strategy of the coffee giant. The free WiFi and the Starbucks Digital Network seem to be all about making the Starbucks stores the “third place” between home and work. Where WiFi access used to be limited to 2 hours for non-AT&T users, now it is always on for all customers. That is certainly a good thing. The SDN appears to be an attempt to create a uniquely Starbucks online experience, providing content of value for free, through the device of the customers’ choice. This is also a nice gift to the denizens of the deep couches. The SDN won’t accept advertising, which makes sense as well. The objective of the WiFi offer and the SDN would appear to be getting people to spend more time in the stores. One would hope that would translate into greater frequency of visits and a lift in sales. Otherwise, it merely adds cost.\\n\\nHere is my disconnect: in my experience, the large majority of Starbucks customers are transient.  They come in, get their beverage and food, doctor it up, and leave.  The folks in the chairs and couches are a combination of regulars who stake out their territory daily, random people meeting over a coffee, and folks who just want to sit down and enjoy their purchase before they jump back in their car. Most will appreciate the free WiFi upgrade. Some will avail themselves of the free boost over *The Wall Street Journal’s* paywall. But I don’t think either effort will change the experience for the in-and-out crowd. Starbucks continues to take the approach that to the extent that there are digital screens in their stores, those screens will arrive and depart with their customers.  In-store communications and marketing will apparently continue to be chalkboards, printed signs and impromptu notices hot off the printer. The opportunity to provide a cohesive, dynamic and visually superior branding experience via a single digital display in each store does not appear to be on the radar. Letting the huge majority of transient customers absorb what they need to know from chalk and print is a missed opportunity to leverage dwell time, build brand and even encourage them to sit down for a while. Instead of investing in a digital signage network that might integrate with a Foursquare promotion (“The mayor of this location is _____ _____”), Starbucks appears to have leaped the in-store marketing chasm and gone directly to mobile marketing.  Maybe I am jaded, but I don’t get it. Why create a unique online experience and skip over a unique in-store experience?\\n\\nThe WiFi and SDN programs, while both positive, seem to have an objective of extending the stays of those who choose to sit down, and to create a caffeinated online zone for those same people. The objective of the Foursquare promotion seems to be to get people to vie for mayor status in order to save a dollar. It looks like an attempt to increase the visit frequency of Foursquare users.  Mr. Ray details why that may backfire, but the attempt has merit. I am not belittling any of Starbucks’ actions, but I am openly questioning how they can ignore the opportunity to use digital signage to pull it all together.  For their own reasons, Starbucks may have determined that digital signage is not consistent with their objectives. Maybe it is the execution in coffeehouses by Danoo, Ripple and others that turned them off. Maybe they have run tests and been underwhelmed. Maybe they feel that the capital investment is too high. Or maybe they need to re-examine their objectives. I’d venture that selling more coffee, food and music would be objectives that shareholders would readily endorse. Digital signage would do that while extending every other marketing vehicle to the point of decision. It is a year later, but it is never too late.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4NVhIqCo5dZm0ZZiUDxESM"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"72dXzw4kSzmvt1j3rhqU08","type":"Entry","createdAt":"2019-10-30T10:56:51.209Z","updatedAt":"2020-01-30T13:31:55.865Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-06-15"},"title":{"en-US":"Discussing Content as a Commodity"},"slug":{"en-US":"discussing-content-as-a-commodity"},"tagline":{"en-US":"Discussing Content as a Commodity"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Earlier this week, Niel Kielar posted an article on his blog, Agency Babylon entitled, *Content the King is Dead; Make Way for Content as a Commodity*. Go have a read."},"description":{"en-US":"*Ed. note: We often focus on the evolution of technology platforms, industry trends and advertising models in this space.  A blog-based discussion among content and creative experts took place this week, and caught our eye.  It is important to understand the differences between the internet-based, targeted world of digital signage and the broadcast world of television from a content perspective.  Audiences, engagement, measurement and technology are not the only areas of significant difference. This post first appeared on the author’s blog site, DorseyOnDigital.  It is republished here with permission.*\\n\\nEarlier this week, Niel Kielar posted an article on his blog, Agency Babylon entitled, *Content the King is Dead; Make Way for Content as a Commodity*. Go have a read. He makes the point that as content is becoming a commodity that perhaps it is no longer king. As in, “Content is King”, the mantra too often recited in the DOOH industry. He notes that “value” may be the new king. I agree that value measured in terms of customer engagement, loyalty, etc. are important elements but in the end, I believe content is what brings value to any digital media platform.\\n\\nWith that in mind, I focused my contribution to his discussion on how the DOOH industry could navigate a world where content and creativity are becoming commodities. I was happy to see Niel’s post as I have seen very little editorial commentary on the business aspects of content in the DOOH industry. Here are my thoughts:\\n\\nContent is still the key. Regardless of the technology platform, the goal of digital media distribution is to communicate or engage with someone, somewhere, for some reason. We now live in a world where the quality of the content experience is a must, not an option. Add creativity, and you give yourself a better chance to connect with your chosen audience. So how do you feed the machine with creative, quality content in a world where everything is a commodity… even creativity?\\n\\nMy team and I have been on this path for a while now and part of the answer is to leverage advanced technology to semi-automate the creative process. This is only part of the equation. The other is to find like-minded creative professionals who have also seen the writing on the wall. There is no use in holding on to a broken model (refer to the music industry) and hope for the best.\\n\\nWe’ve taken steps to find the balance between lowering the cost of creative production while respecting the talents of creative professionals we work with. This will be an on-going juggling act as price pressures continue to affect the creative industry but so far it’s working for us. Again, the music industry provides somewhat of a road map. We are in the new world of $0.99 songs versus the old world of $15 albums. Produce and sell me what I want versus selling me what you want me to need.\\n\\nCreative designers/producers all over the world are looking to maximize their production capacity to ensure a steady flow of revenue while balancing their creative desires to work on interesting/impactful projects. Many are looking to do so as independent producers who choose where they work, how they work, and remain flexible to ever changing pricing models. The new media economy enables this reality given the right production, workflow, and communication set-up. Traditional ad agencies (again, think big music companies) are finding it difficult to adapt to this nimble creative/business model. For them, it’s like herding cats.\\n\\nOn the one hand, agencies need to promote the fact that their creative professionals are worth (in terms of talent) the same if they produce a $1 millon dollar TV ad or a 15 second digital signage spot costing $3K. From a creative standpoint I believe they can easily make the case on talent, but its clear that from an economic standpoint this model doesn’t work for the DOOH industry. Can an agency bill $400/hr for creative to produce a 15 second digital signage spot for use on a digital signage network? It’s clear that the majority of DOOH deployments do not have the revenue base to support such expensive ad agency production fees. If TV production type revenues are not available in the DOOH industry, how will agencies that venture into this space support their traditional business models?\\n\\nIt will be interesting to see how agencies and independent production studios adapt to the new “commodity” reality in the DOOH industry and beyond. What we need are creative business models that will allow all stakeholders to extract value from producing, reselling, distributing, and consuming content. I expect we’re not the only creative people on this track of thinking.\\n\\n*Stephen Dorsey is the CEO of Toronto-based Dorsey Digital Media, Inc., a digital media services provider specializing in DOOH solutions for business.*\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3ko3sa4Jm3R4HrDZldHMBZ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ni16llj7ZqC43Cqhv1rJO","type":"Entry","createdAt":"2019-10-29T08:17:00.033Z","updatedAt":"2020-01-30T13:31:45.396Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-02-12"},"title":{"en-US":"7 Reasons Why DSE Matters"},"slug":{"en-US":"7-reasons-why-dse-matters"},"tagline":{"en-US":"7 Reasons Why DSE Matters"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The heart of the digital signage world will be beating for three days in Las Vegas when the Digital Signage Expo opens on February 26th. From relatively humble beginnings as the Digital Retailing Expo ten years ago, the conference has grown in"},"description":{"en-US":"The heart of the digital signage world will be beating for three days in Las Vegas when the Digital Signage Expo opens on February 26th. From relatively humble beginnings as the Digital Retailing Expo ten years ago, the conference has grown in size, scope and influence. The Exponation team that owns and runs the event, led by Angelo Varrone and Chris Gibbs, has worked hard for a decade to evolve both itself and the event. One key to their success has been a notable focus on listening to and communicating with their customers, who vary from industry newbies to giant multinational corporations and everything in between. The results include the Digital Signage Connection, localized “Huddle” and regional Forum events and most notably the birth of the Digital Signage Federation. From the early days in San Francisco and Chicago, it has been instructive to watch a business grow and prosper by serving customer needs.  Yes, I am an unapologetic fan, and here are seven reasons why DSE matters, regardless of what you do in the industry.\\n\\n1. __Networking:__ The event is not just about people looking for hardware, software and services. Plenty of business will be done, have no fear. But perhaps the number one reason that DSE matters is the unparalleled networking opportunity it provides to the industry. There will be companies looking for employees. Free agents looking for their next gig. Companies looking for partners of every stripe. People looking for contacts to expand their personal networks and influence. And of course, friends touching base with friends, who may often be competitors as well. We are still a relatively small industry and DSE provides a venue to recharge relationships and build new ones in the ultimate digital signage-themed atmosphere. Don’t miss the opportunity to just talk and meet people. Networking provides an example of the organizers’ ability to listen: The Preset Mixer (check out the profile at 0:33 of the video), started as a rogue gathering in a dive bar, reflecting the sensibilities of the man behind the curtain, Dave Haynes. It has since evolved into a calendar mainstay and a networking kickoff to the conference. Rather than continuing to program competing events around that precious Tuesday evening, Exponation has embraced the Mixer, sponsored it, and moved its own Tuesday VIP event to a later time slot. Smart.\\n\\n2. __Education:__ Exponation spends an incredible amount of time working on the program, the speakers and the educational opportunities available to attendees. They work hard at preventing the seminar sessions from becoming a self-promotion fest for vendors, which is important. Outside of the session programming, on-floor workshops and themed discussion groups offer smaller venues for interactive learning. And then there is the certification programming offered through the Digital Signage Experts Group (DSEG), which offers four tracks perfect for bringing new hires and veterans alike up to speed. If there is something the industry truly needs it is pervasive, rather than elusive expertise. DSEG certification is the ground floor for getting there.\\n\\n3. __Internationalization:__ The conference has enjoyed participation from outside of North America for quite some time. Now it caters to the needs of the international set with a half-day pre-conference program featuring speakers from across the globe. Attendees are expected from over 60 countries, and one would expect that they are coming for more than the diverse cultural activities of Clark County, Nevada. They are coming to learn, to network, to partner and to buy. It is often very revealing to understand the state of digital signage in different countries. Savvy attendees will listen and learn from the international guests.\\n\\n4. __Las Vegas:__ Love it or hate it, Las Vegas has been associated with iconic signage since the days of Bugsy Siegel, with none more iconic than the low tech, landmark Welcome sign. Today, there is an amazing array of digital signage, interactive displays and projection projects from the hotels of the Strip to the Fremont Street Experience. You will be accosted with it and amazed by it from the moment you step off your plane at McCarren Airport. The DSE has no problem setting up and selling out a terrific multi-bus tour of *in situ* digital signage in the Las Vegas area. Those not into guided tours will find both good and bad ideas in their journeys during the week. For all of us geeks who think of nits in the non-insect sense, the bright lights of Las Vegas beckon and serve as a living laboratory. Oh yeah, there are some really good restaurants, too. Me likes me food.\\n\\n5. __What’s New, What’s Coming:__ The opening of the DSE event signals a mad rush of press releases, and this year will be no different than the past.  Many vendors time announcements of new products, new customers and other strategic shifts to coincide with the large audience at DSE. After all, if there is one thing we all understand, it is the importance of a message relevant to the venue it is delivered in. Many themes and announcements were unveiled at the recent CES and ISE shows leading up to DSE, but most exhibitors will want to have an answer to the question, “What’s new?”. Expect product announcements, software releases, partnerships and perhaps the surprise acquisition. There will even be some non-exhibitors claiming preeminence and leadership from the podium of a partner’s booth, a tactic sure to thrill the conference organizers and unlikely to fool the masses. There will be some innovative products, ideas and strategies on display in the exhibit hall as well as in the corridors and meeting rooms. It is a great chance to gauge the traction of last year’s trends and the emergence of new ones. Smart attendees will leave with a feel for what is baked and what is half-baked but promising, and then plan accordingly.\\n\\n6. __Many Birds, One Stone:__ With a *Who’s Who* of buyers, sellers and experts all under one roof for two days, it is possible for any organization, project team or individual to accomplish many goals, provided that they bring the right footwear and and energy drinks. Displays, mounts and media players will abound and perhaps even astound. Software, content and services of all types will be lined up like cattle at a livestock auction. Any organization considering a purchase, upgrade, switch or new venture will have ample opportunity to survey the playing field, assess the players and start to put together a short list in each relevant category. Outside the exhibit hall, sessions and workshops offer the chance to hear from and interact with one’s peer group and to ask questions of knowledgeable speakers. It is a chance to put faces with names, eyeballs on products and handshakes on deals. Plan your time and your team’s time wisely… those days go quickly!\\n\\n7. __The Digital Signage Federation:__ The DSF came to be in 2010 when the need for a single, independent voice for the industry became quite apparent, and Exponation’s Angelo Varrone provided the impetus and the foundation to bring it to life. *(Full disclosure: I am a founding Board member of DSF and currently serve on the Executive Committee.)* There was plenty of drama and politics that motivated the launch of DSF, but steel is born from fire. DSF has evolved into a vibrant, vital and growing advocate and resource for the digital signage community. Strong focus on education, standards and ethics have attracted hundreds of new members. Each of the first four DSF Chairs of has committed to a legacy initiative, which has kept things constantly fresh and forward-looking. The DSE is the official trade show of DSF, and DSF will have a significant presence on the show floor. There will be interesting content, a wifi-enabled lounge for members, and Board members giving their time to staff the booth, anchored by incoming Membership Chair Shaneeka James and our outstanding Executive Director Brian Gorg. Stop by, listen to what DSF offers you, your organization and your industry, and join us. Be a part of making the tide rise for everyone.\\n\\nThere you have it, seven reasons why DSE is a must do. Don’t forget to bring lots of cards, extra socks and a smile. Share your observations, pictures and thoughts as you go on Twitter, using hashtag #dse2013. And please come by and say hello at Booth 1613."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4oqSv7igStmM1BvJluBejR","type":"Entry","createdAt":"2019-10-30T11:18:41.326Z","updatedAt":"2020-01-30T13:31:21.431Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-12-27"},"title":{"en-US":"Don’t Settle"},"slug":{"en-US":"dont-settle"},"tagline":{"en-US":"Don’t Settle"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"There is an old business axiom that has stood the test of time: “Good, fast, cheap… pick any two”. As true as that is in so many situations, it reflects two themes common to the daily experience."},"description":{"en-US":"There is an old business axiom that has stood the test of time: “Good, fast, cheap… pick any two”. As true as that is in so many situations, it reflects two themes common to the daily experience. The first is the nature of tradeoffs in life and business, and the second is the notion that settling for something less than perfect can often be a good decision. Constraint-based optimization is not always easy, and I remember struggling mightily with linear programming in grad school. Sometimes, the act of settling short of the sublime becomes instinctual or cultural, rather than analytical. That is when optimized decisions give way to quick-and-dirty. Looking critically at the digital out-of-home business, it seems that the pervasive *modus operandi* is to sub-optimize, to settle, for a variety of reasons. Sometimes it is due to a lack of awareness of alternatives in approach, business model or technology. Sometimes it is driven by financial constraints. And in some cases, it can be driven by lack of vision or the comfort of living with the status quo. Regardless of the reason, settling rates only above hoping on the evolutionary scale of business strategy.  So as we enter this season of reflection, planning, budgeting and strategizing, here is my holiday wish for the DOOH community: Don’t settle.\\n\\n__Don’t Settle For Adequate:__ Alternatives for technology, content and services have evolved and improved to such an extent that it is no longer very smart to settle for good enough. While it is nearly impossible to future-proof any effort in the rapidly changing world we live in, it is easy enough to choose a path that gives you a fighting chance. There are enough resources available to help end users make informed choices that will produce results that are far beyond adequate. Remember, adequacy sits at the razor’s edge of inadequacy. On that basis, anyone who settles for merely adequate is likely either lazy or compromised in some way. Settling for good enough in technology, content or services would seem to presume that you have a material advantage elsewhere. I am guessing that would not include linear programming skills.\\n\\n__Don’t Settle For Cheap:__ There is a distinct difference between something that is a great value and something that is cheap. A great value provides a very high benefit-to-cost ratio, where something cheap is simply inexpensive in a vacuum. In the age of daily deals (ending soon in a junk mail folder near you), price shopping bots and discounts everywhere, it should not be surprising that buyers seem pre-occupied with cost over benefit or ROI. For example, engaging with a qualified consultant is not free, but there is often great value to be realized by the process, perspective and planning advantages a good consultant can bring to the table. Similarly, if hardware, software and content are viewed as commodities, then there is a good chance your network will be valued that way by viewers. Great often costs more than adequate, but may also provide more value when measured against your objectives and long term operating costs. Cheap has a pernicious way of becoming expensive over time, or alarmingly soon after the sale. Two offerings at similar prices may have dramatically different value! If there is one thing that is rare in this business, it is a true apples-to-apples decision matrix for many key purchase decisions. Savvy buyers will take the time to consider the value points in an offering, of which price is merely a component.\\n\\n__Don’t Settle For Survival:__ The economic backdrop for the past several years has put many industry players in survival mode. Several have not emerged, and few have truly prospered. What is clear going forward is that settling for survival is not going to be a winning strategy for anyone. There are deals to be made, business models to be built, innovations to be imagined and opportunities to be seized that only come about at true inflection points. With DOOH feeling like it is very much at the edge of an inflection, now is not the time to think small. With apologies to Justin Hayward of The Moody Blues, the tide is turning  (although not so slowly), and we are all part of a fire that is burning. Settle for survival, and you risk being a bystander as others build a another day from the ashes.\\n\\n__Don’t Settle, Period:__ The ethos of settling in itself creates a culture and expectation of underperforming. Think about both great companies and oppressive companies that you know or may have worked for. Chances are you will agree that the great organizations are filled from top to bottom with people who don’t settle for a role, who won’t settle for status quo, and don’t settle for “maybe”. People, companies and even industries that don’t settle have the best chance to advance, innovate and win.\\n\\nLife and business are indeed full of tradeoffs, and choices must often be made that are not easy. Challenge yourself, your team and your partners to examine decisions made for evidence of settling.  Maybe then you won’t have to settle for a good 2013. Make it a great one.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DN8pBD4MXafancFF3fArJ","type":"Entry","createdAt":"2019-10-30T11:47:40.731Z","updatedAt":"2020-01-30T13:30:27.822Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-01-15"},"title":{"en-US":"Execution Over Content: Choose Your King Wisely"},"slug":{"en-US":"execution-over-content-choose-your-king-wisely"},"tagline":{"en-US":"Execution Over Content: Choose Your King Wisely"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I have fun on Twitter from time to time with a couple of fellow bloggers using the hashtag #CurmudgeonFriday to complain about whatever has gotten under our skin that week."},"description":{"en-US":"I have fun on Twitter from time to time with a couple of fellow bloggers using the hashtag #CurmudgeonFriday to complain about whatever has gotten under our skin that week. It has not become a viral by any means, but it is good, harmless fun nonetheless. There is, however, one viral meme in our industry that is so overblown that it can’t wait for this or any other Friday. That would be the words “Content is King”, and the implications (not to mention the cavalcade of horrible blog posts) that follow from it. Heresy, you say? Perhaps, but Galileo was considered as heretic as well, less for being a big fan (and producer) of content, but more for being a bigger fan of technology.\\n\\n__Don’t get me wrong, we all know that content matters.__ I have had hundreds of conversations with prospects and ask the content question first without fail. Sadly enough, the majority of potential network operators have given little thought to content before going out to engage with the rabid purveyors of technology. That is a true cart-before-the-horse process, but legitimate salespeople will force the content issue before driving technology decisions. Sadly again, many of them skip that step in the quest for more red meat, which in turn has a direct and negative impact on the relative success of the venture. So the importance of content is not in dispute, but the implication, or in some cases the central hypothesis, of content-centricity tends to be that technology is at best a commodity and a necessary evil. One is as good as the next content centrists reason, and it should be a matter of driving toward the lowest possible price. That is a demonstrably false and potentially dangerous position to take.\\n\\n__We suffer as an industry from thinking that digital signage exists solely to drive advertising.__ If that were true, the industry would be a whole lot bigger, the membership of the DPAA would be larger, and the advertising industry itself would be much more engaged with our space. Aside from two or three execs that manage broadly defined digital portfolios for their respective mother ships, the industry receives scant attention and participation from agencies. The truth is that digital signage growth as a brand building and communications vehicle is now far outpacing its growth as an advertising vehicle. Think about how many new ad-supported networks you are aware of. I’ll give you time to think, and even play the Final Jeopardy music for you.\\n\\nNow think about how many existing networks are being re-platformed or how many new, branded rollouts do not rely upon third party advertising to justify their existence. Less music needed for that one, don’t you think? It is not that content is unimportant for branded networks. In most cases it is a primary critical success factor. But branded networks and other non-ad supported networks have different objectives and require more than traditional approaches to content. They require *technology* to unleash their engagement strategies. Typical requirements for these emerging networks include integration of internal and external data and applications, some fairly complicated on-screen handling of content elements, multi-sceen management and something more than a hat tip toward multi-channel strategies, to name just a few. They are generally not about simple, full screen presentations, and require ongoing collaboration between the technology provider(s) to evolve properly, not the “license and leave” behavior so prevalent in the industry.\\n\\n__The reality is that for all networks, *execution* is king.__ Content and content strategy are important elements of an overall plan that is powered and enabled by technology and *executed* by marketers and operators. Execution in lockstep with trusted partners brings more hands and more minds to the table. Great content that is not properly targeted, distributed, delivered or played is not really that great. In fact, engagement with and recall of a video on a single screen may no longer be the Holy Grail. Ironically, the content-centrists out there are now struggling with the emerging demands of advertisers, who  want to talk about requirements similar to those of the branded networks. These requirements can be tough to deliver from commoditized, low cost platforms. And that brings us back to the core implication of content-centricity, the specious notion that technology is fungible and undifferentiated.\\n\\n__The drive to commoditize and cram margins on technology hinders innovation.__ Those who subscribe to the theory of fungible technology reason that the only differentiator they should concern themselves with is price. That perspective results in vendors competing in what becomes reverse auctions, often taking deals that generate little or no profit. One expects that kind of pant-dropping from the desperate and the arm wavers with basic offerings hoping to get a foothold at any cost. As requirements for more technology-driven strategies emerge, so too does the need to invest in R&D and to innovate. Yet vendors who were  eager to drop prices to commodity levels will find themselves without the cash flow to invest in ongoing R&D, account management and dramatically increased demand for support *just when all three are in high demand*. The networks that took delight in securing a low cost deal will find themselves wondering how good a deal they really got as their needs change. And the overall level of innovation in an industry so very hungry for it will decline, curbing growth across the board.\\n\\n__Content is the fuel of digital signage, but technology is the engine.__ Modern content strategies are driving new requirements that technology must support. The notion that technology, and particularly software, is fungible could not be more wrong in the new world of digital signage. There is a wide spectrum of capability, functionality, scalability, architecture, philosophy, service levels and partnership ethos among vendors. If execution is indeed king, then commoditizing the technology engine mortgages the future of a network and limits innovation. Price may be a nice tiebreaker, but it is in the best interest of the buyer that their technology provider is able to invest in advancing the product.\\n\\nAs execution of complex strategies becomes the standard of excellence, partners are needed more than vendors. Innovation is needed more than commodity products. As content needs advance, so must the technology that enables it to shine. Yesterday’s king would be naked without it.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5XqI6OaSASex50cBRbWF6s","type":"Entry","createdAt":"2019-10-30T12:52:13.345Z","updatedAt":"2020-01-30T13:27:52.412Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-01-15"},"title":{"en-US":"The Fastest 48 Hours in Digital Signage"},"slug":{"en-US":"the-fastest-48-hours-in-digital-signage"},"tagline":{"en-US":"The Fastest 48 Hours in Digital Signage"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"With thousands of industry players from around the globe preparing to make the trek to the Nevada desert in two weeks, the hundreds of hours of preparation will boil down to 48 hours of non-stop talking, selling, buying and networking. "},"description":{"en-US":"With thousands of industry players from around the globe preparing to make the trek to the Nevada desert in two weeks, the hundreds of hours of preparation will boil down to 48 hours of non-stop talking, selling, buying and networking.  Oh, and eating. Yes, the Digital Signage Expo is upon us, and while many people will come early, and a few will blow (or possibly enhance) Valentine’s Day staying late, the bulk of the activity will take place from Tuesday evening through Thursday evening.\\n\\nThe conference kicks off on Tuesday with the pre-show educational program featuring lots of valuable programming in longer formats than the traditional sessions during the show proper. The pre-show programs have been popular with those making a week of it, as well as the  attendees from overseas, many of whom invest the time to come early, acclimate to the time zone change, and re-acquaint themselves with Vegas. The bulk of the attendees, both exhibitors and delegates, show up during the day on Tuesday and activity picks up dramatically. The new, unofficial kickoff of DSE is Preset Group’s Annual Mixer on Tuesday evening. If you don’t already hold a ticket (free, but limited), you don’t need to concern yourself. The mixer is a good place to get charged up for the show, seeing lots of familiar and generally friendly faces.  Of course, it is always fun to chat with the folks worth engaging with while either avoiding, goading or staring down The IP Thief, The Freeloaders, The Blowhards, The Partner-Screwers and the Integrity-Challenged. At least there will be enough Canadians there to ensure a good time.  Dave Haynes, one of the founders of Preset Group and prime mover of the mixer, posted some demographics on the mixer attendees.  I truly feel for the seven end users who will be there, all of whom will need body guards or badges with fake names. There will be various other events on Tuesday night, including sponsored and private receptions and dinners. All in the spirit of reconnecting and preparing for the following two days.\\n\\nThose following two days become a whirlwind of human interface.  Vendors will be working the end users hard. Vendors will be trolling other vendors. The educational sessions off of the trade show floor will be going non-stop, while on-floor round tables are largely sold out. Announcements will fly. Pro tip: don’t get involved in a drinking game where you have to read a press release and drink every time the word “leader”, “disruptive” or “innovative” is mentioned. It could be hazardous to your health. The good folks at Exponation will be everywhere to keep everything running smoothly, video taping interviews and booth vignettes, and generally seeking feedback like smart organizers do. For them, this culminates a year of work, so if they are smiling, it is because it is finally happening.\\n\\nPeople have knocked DSE for a perceived lack of end users and a lack of innovation amongst the exhibitors. I think that both are somewhat unfair shots. Yes, there are dozens of industry-focused conferences that many digital signage vendors attend, underscoring the thought that clear vertical focus is a worthy strategy. Of course there will be more retailers at NRF, more restaurateurs at NRA and more healthcare companies at HIMMS, to name a few.  Yet there is only one place where they can find the full gamut of potential solutions, and that is DSE.  There is only one place where they can get smart on digital signage issues or get certified in digital signage specialties, and that is DSE. Would we (the collective exhibitors) love to have lots more buyers walking the aisles? Of course. But give me educated and engaged any day and I will take my chances.  Those folks I was avoiding at the mixer? They probably want the dumb ones in quantity. I guess that qualifies as a strategy, too. As for innovation, I have ranted before about how innovation extends beyond product to business model, and I believe that still resonates. That said, I think that there is a lot of good thinking going on across the spectrum of software, hardware, content and service providers in terms of developing and applying new ideas and new technologies to the basic problem that digital signage solves. Walk the floor and poke around, you will see what I mean. Of course there are plenty of bad ideas passed off as brilliant, and you can encounter some of them just a few steps from the ribbon cutting, or perhaps in the keynote.\\n\\nThere has been a lot of employment mobility in digital signage over the past year. The grass is not always greener on the other side of the fence, and some acquisitions are not as synergistic as advertised, so you can expect quite a bit of professional networking to go on at the show. Even more active than the job seeking will be the prospective kindling of new partnerships as vendors begin to understand how to properly put all the pieces of a proper solution together. There will also be venture capitalists, private equity firms and investment bankers walking the floor. Our industry has gotten their attention, and they are looking to create and nurture relationships that could turn into deals.\\n\\nWednesday evening and night bring on the networking reception at The Sands show site, and later on that evening, the DSE 2014 Awards Dinner at The Paris. The networking reception is always a great opportunity to check back in with people you talked to that day, find the ones you didn’t talk to, and to renew old friendships. It is also a great way to forget how much your feet and shins hurt. I usually reserve Wednesday night for client dinners, but may have to check in at the Awards dinner for a hat tip to Phil Cohen as he receives the DSF Legacy Award for his service as Chair in 2013. It is always a worthy event, and a lot goes into it. I believe that there is space available if you’d like to attend. It ends early enough to meet up with your team, friends, customers or providers to extend your day further.\\n\\nThursday will be more of the same at the show, and people who have a shot at getting home that evening will begin to trickle out. Most don’t, however. As a result, Thursday evening is a great opportunity to unwind, recap conversations, seal deals and generally plan next steps. If things go as they should, you will board your homeward-bound plane tired, yet energized; lighter in the wallet, yet heavier in the rolodex; numb from nonstop activity, yet smarter. Don’t forget that Valentine’s Day is Friday, so you may want to arrive home with something more than a freebie t-shirt from the show. See you at DSE!\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3GvhRbDjE60Ox8A7dRWjiJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Zf3RiOKWnux6op5tcdKA1","type":"Entry","createdAt":"2019-10-30T13:28:15.090Z","updatedAt":"2020-01-30T13:27:26.037Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-04-12"},"title":{"en-US":"Focus is the New Footprint"},"slug":{"en-US":"focus-is-the-new-footprint"},"tagline":{"en-US":"Focus is the New Footprint"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The news out today that RMG Networks plans to divest its fitness club and coffee shop networks in order to concentrate its efforts on its transportation-related networks is not, as some may view it, antithetical to the consolidation motif that is quite "},"description":{"en-US":"The news out today that RMG Networks plans to divest its fitness club and coffee shop networks in order to concentrate its efforts on its transportation-related networks is not, as some may view it, antithetical to the consolidation motif that is quite popular in the industry today. In fact, when the moves are complete, it will add an overarching concept of focus to consolidation. It seems logical that providing a common thread of theme, demographic or venue to potential advertisers makes it much easier to sell effectively. It also makes content development, acquisition and deployment more efficient and effective. It may offer operational and technology efficiencies as well.\\n\\nThat RMG is rumored to have been unsuccessful in an attempt to raise a war chest of cash to do acquisitions, and has now gone in the opposite direction is not a failure. Instead, it is a reality check and a reset from the previous shotgun/footprint strategy outlined last year. Since the company is largely owned and controlled by a couple of venture firms, it speaks to a changing mindset at the boardroom level. Instead of continuing to make opportunistic buys of disparate network properties, it appears to signal a retrenching around the best properties: ones that happen to center on transportation. By undergoing the retrenchment, it opens the door to future acquisitions that would actually fit the new focus of the company. There are numerous examples of retail conglomerates that lost their focus and regained it by resetting strategy around core properties. My favorite is Genesco, an old line shoe company (Genesco is shorthand for General Shoe Company, its previous name) that at one time owned the Bonwit Teller department store, numerous specialty apparel manufacturers and retailers, and a soccer equipment business, among others. A retrenchment around footwear allowed them to hone their skills as specialty retailers with multiple tight demographic targets, and eventually create and acquire new concepts that leverage their strengths. Once close to bankruptcy, they are prospering as never before. The guts to divest, and the patience to develop the retail teams that complement their manufacturing legacy has paid off. Perhaps that is the goal of RMG. The next step will be the rebuilding of infrastructure and organization around the new focus. With any level of success, you can expect them to be back on a growth path, perhaps through acquisition, with a much more attractive story to tell potential investors.\\n\\nSo what happens to the networks being divested? A good guess is that the fitness property will end up in the hands of a new owner who already has a presence in that vertical. That type of buyer may be challenged by the need to consolidate technology platforms, but that cost would likely be built into any buy offer. The net effect would be further consolidation in the fitness vertical, and similar ability to gain efficiencies for the new owner. Of course, the eventual buyer may also be someone not currently in the space who wants to establish themselves and use RMG’s network as a springboard for growth. Time will tell. As for the coffee shop network, now known as the New York Times.com Today Network, we can only hope that a sale will result in a new name, and perhaps some more thought around screen placement for starters. My own guess is that the bidding for that network won’t be quite as spirited, and for good reasons. There is not a list of potential buyers that comes to mind, as there is for the fitness network.\\n\\nThe most successful networks out there have something in common. Think about the healthiest and highest growth DOOH network companies. Focus is the underlying theme. RMG’s moves indicate that their Board has come to the same conclusion, and how they got there matters less than getting there. Like a plant or a tree, a little pruning often results in more robust growth and better health. Look for focus and operational efficiency to be the drivers of continued consolidation in all aspects of the industry going forward.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2iSWYCFTTxjNVmepucSS11"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UiE0yn9qM57mhNtUkeaXY","type":"Entry","createdAt":"2019-10-30T13:33:08.976Z","updatedAt":"2020-01-30T13:26:45.812Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-05-08"},"title":{"en-US":"Food For Thought"},"slug":{"en-US":"food-for-thought"},"tagline":{"en-US":"Food For Thought"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Some thoughts on the Food Service vertical as this blog joins the Mile High Club. No, not THAT Mile High Club, the one where the blog gets written online while at altitude."},"description":{"en-US":"Some thoughts on the Food Service vertical as this blog joins the Mile High Club. No, not THAT Mile High Club, the one where the blog gets written online while at altitude. En route to the National Restaurant Association annual conference in Chicago, it occurs to me that the huge Food Service industry serves both as a major battleground for digital signage solution providers as well as for the way the market is playing out in general. Tens of thousands of attendees will descend upon the huge McCormick Place facility, doing exactly what you would expect at the world’s biggest restaurant show: networking; attending educational sessions; shopping for equipment, ideas, suppliers, and technology; and generally eating their way through miles of exhibits. The loneliest person there may be the person actually selling food at the concession stand. I am just hoping that the gluten-free macaroon people are less than a 15 minute walk from our booth!\\n\\nThe Food Service sector is made up of giants, some very big players and a huge number of small businesses. If you drive down a busy street in your town, you will see some of each. They have different needs, different use cases for technology, and very different approaches to how they buy technology. What we are seeing today, and what I expect to see more of when I arrive, is further grouping of the vendors and solution providers along the same lines as the prospective buyers. The giants and most of the very big players have staff devoted to figuring out how to integrate technology with their business. They conjure up use cases, study the marketplace, liaise with the IT and operations teams, and try to identify solutions. They tend to buy based upon ROI rather than price, upon requirements being met rather than features per se. They seek solutions. The smaller operators tend to have less sophisticated internal processes and IT capabilities. They tend to buy based upon price, and “good enough” is more often than not good enough. There is less available resource to conduct deep dives and the focus is upon getting the project done.\\n\\nOn the digital signage side of the fence, we seem to have solution providers dividing on similar lines.  There are five or so players who see the sector as strategic enough to invest in their own exhibit hall presence. They have customer stories to tell, knowledge to share and a developed solutions and ecosystems to offer to prospects. There are probably an equal number who are taking the partner booth route, hoping to get traffic and halo effect from larger entities such as display vendors. They have less experience to share, and are generally hoping to port some success in other verticals to this huge market. Both will have busy shows, but how they spend their time during and after the show may be different.\\n\\nThe vast majority of the Food Service industry in terms of doors is obviously among the giants and near giants. The lion’s share of actual companies (and attendees) is really in the small to medium business sector, a reflection of the generalized economy. The small and medium sized prospects are going to have time to listen to the “hobby lobby” of underpowered, under-featured, future-shocked offerings. No doubt, you will hear about the “huge interest” shown in such offerings. Despite the hype, they are barely good enough. We’ve noted that good enough may be all that is necessary for some buyers, but how that translates into sustainable business remains to be seen. The big and the huge are going to want to talk about concepts like integration, redundancy, failover, ROI, roadmaps, localization and turnkey projects, to name a few. There will be requirements for multiple use cases in each venue, and one size will not fit all. The ability to share knowledge and address disparate requirements under one roof will separate winners from losers. Sounds like fun to me.\\n\\nThe Food Service industry serves as a good metaphor for the digital signage market in general. How it plays out in the coming months and years will likely mirror how our industry shakes out. The disruption of low cost computing (more on that in future posts) is simply that: a disruption. It is here to stay, but it will not change the demands or processes of sophisticated buyers, and those who latch on to price points instead of solving problems will find themselves marginalized and commoditized. Knowledge must be transferred as easily as files are, and evolving needs will need to be met. Like the gluten-free macaroon people, it is not sufficient to use buzz words. The product has to stand on its own and integrate with an overall solution. And it has to be extensible. That said, I am going with the coconut.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6GdTBweTuIRv9ahe1umoPt"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Z7aHMqZAhCGx0zMfbPsSp","type":"Entry","createdAt":"2019-10-30T13:43:14.412Z","updatedAt":"2020-01-30T13:23:04.454Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-01-06"},"title":{"en-US":"Getting The Horse in Front of the Cart"},"slug":{"en-US":"getting-the-horse-in-front-of-the-cart"},"tagline":{"en-US":"Getting The Horse in Front of the Cart"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Once in a while we receive a blast from the past, a contact from a prospect that had gone dark for a long period of time, sometimes years. When a name rings a bell, a quick email search often turns up past correspondence and provides a great backdrop t"},"description":{"en-US":"Once in a while we receive a blast from the past, a contact from a prospect that had gone dark for a long period of time, sometimes years. When a name rings a bell, a quick email search often turns up past correspondence and provides a great backdrop to renewed discussions. This happened recently and one of the aging emails had a spreadsheet attached with quotes for everything that would be required to get a network up and running: hardware, software and services. I smiled when I looked at the pricing, acknowledging the truth of Moore’s Law and the normal lifecycle of technology pricing, especially hardware. I chuckled because I remember how potential network owners complained about costs in 2004 when I entered this industry; as they did when in 2009 when capabilities had taken quantum leaps while costs dropped; and as they do today in the face of even lower costs while capabilities and options have jumped forward yet again. Back to the future, indeed.\\n\\nTo a certain extent, the angst over costs will always be relative to where costs are at the time, not to where they were 5 years ago, so the ongoing moaning makes perfect sense. In today’s environment, however, it seems very clear to this observer that one of the key factors that will differentiate a successful digital signage effort from an unsuccessful one is the ability to understand the *why* and the *how* before concerning themselves with the *how much*. This applies to ad-supported networks as well as branded or non ad-supported networks. And here is why: unless you have objectives from which you can develop metrics of success (the *why*), you can not possibly develop a sense of what it will take to optimize the chance of achieving success (the *how*). One must consider so much more than initial investment and ongoing expenses to calculate the true ROI on a network investment. Undue emphasis on the cost side in absence of clear objectives often results in an infrastructure and services deemed “good enough”, when in fact they are not well matched to a required solution. Low bidder mentality does not always end well.\\n\\nBuyers should recognize that there is a path to purchase in technology just as there is in a grocery store. An efficient and successful trip to the grocery store often includes a list or a recipe. So it is with technology purchases, except that the list should only be developed after a careful analysis of the why and the how. All too often, buyers caught at the early stages are convinced by salespeople to put the cart before the horse. My fellow observer, Phil Cohen, has ranted more than twice about choosing technology before developing a content strategy. He is clearly correct. I would add that development of an overall strategy driven by clear objectives would lead to a content strategy that together are the horses that should precede the cart that is technology.\\n\\nThis is not to say that you must overpay for technology or services to succeed. But it is imperative that an entire *solution* be put together that optimizes the chances of achieving objectives and generating positive ROI. We’ve all seen networks die on the vine with hardware that was bought well, but not bought smartly. It ends up costing more to remove it than it is worth. Today’s buyers are faced with an avalanche of what appear to be low cost options for hardware, software and services. Still, like the smart grocery shopper, it requires a plan to buy *right*, not just *cheap*. Buying right means understanding all of the elements of a comprehensive solution, total cost of ownership, minimization of risk, future-proofing and of course the ability to meet the overall objectives. Failure to get that right, at any price, does not bode well for success. After all, if you have not identified the problem, how likely are you to acquire the right solution?\\n\\nI have recently encountered more and more new prospects that have taken the time to consider and develop objectives and strategies before they pull the trigger on solutions. Sometimes this process takes place after they have nearly succumbed to doing the easy part (procurement) first, and it is gratifying when they realize that they might be jumping the gun. That may sound like heresy coming from a seller of technology, but it isn’t. That is because the sword cuts both ways. Vendors without the courage and integrity to understand the buyer’s strategies and objectives before recommending a solution (or not) do themselves and the buyer a disservice, never to be a true partner with vested interest in the customer’s success. Given the choice, I’d prefer to be the latter. As tempting as it is for both buyers and sellers to drive decisions based only on price, it would be wise to keep the strategy horse in front of the technology cart. That way, buyers will be more likely to end up with an appropriate solution, and sellers are more likely to become partners.\\n\\nFrom the beginning of commerce, buyers have never liked to overpay. That will never change, nor should it. It is ironic that we are now in an era of free, freemium and downright disposable technology options in which *underpaying* becomes a possibility.  Because time has value, basing business decisions upon cost over value may turn out to be more painful than the dozens of unused apps on your smartphone or tablet. Smart buyers are less likely to overpay if they know *why* they need something and *how* they will use it before they make the purchase. It turns out that some of those prospects that had gone dark had learned a costly lesson in the interim: horses are better at pulling a cart than they are at pushing it."},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"60FEolbxVQGO4a5jGqbAZS"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6S1nZPGHcsAM8tSg6JUucI","type":"Entry","createdAt":"2019-10-30T13:52:01.486Z","updatedAt":"2020-01-30T13:22:36.186Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-01-15"},"title":{"en-US":"Groundhog Day"},"slug":{"en-US":"groundhog-day"},"tagline":{"en-US":"Groundhog Day"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The report today of Intel’s impending entry into the digital signage software space provides an opportunity to ponder a few questions. While details are lacking on Intel’s exact strategy,"},"description":{"en-US":"The report today of Intel’s impending entry into the digital signage software space provides an opportunity to ponder a few questions. While details are lacking on Intel’s exact strategy, there is enough to go on to wonder what they might be thinking out in Santa Clara. Intel is a chipmaker, and they are very, very good at it. However, the inability of their digital signage team to understand that marketplace or to learn from history is telling.\\n\\nTheir 2010 acquisition of CognoVision is a classic example of missing the big picture. On the surface, the CognoVision deal made sense. Anonymous Video Analytics (AVA) was a hot topic, and CognoVision’s product required high end (read: high margin) chips to function. Finally, they must have thought, a reason for network operators to spend more for players! But at a deeper level, they failed to understand that the clear trends in the marketplace were toward lower cost players and Linux-based systems. CognoVision, renamed AIMSuite and bundled with some non-innovative management tools, was a Windows-only offering at the outset. Intel bet against both trends, and by the time Linux support came along, the horse had left the barn. There was also a misread on AVA in general. The technology requires a camera, which presents two challenges.  First, retrofitting existing sites with cameras would require a truck roll and more equipment expenditure, and even then could only be done by operators running media players powerful enough to support AIMSuite. The census of that target market could probably be taken by a one-armed, math challenged intern. Second, the camera itself raised issues of privacy, especially in the most mature of the ad-supported venues, medical offices. Network operators were reticent to take on the expense and risk of AVA. One wonders if they paid for consulting advice on that deal. Regardless, Intel did pay a price for loving a buzzword and not investing in what might actually drive high-end chip sales: video walls. Undaunted, many cocktails were poured, roadshows were conducted, and dollars were flushed chasing a strategy doomed from the outset, as nimbler competitors grabbed deals that became available.\\n\\nOn the flip side, and right around the time that the CognoVision deal was going down, Intel jointly announced the Open Pluggable Specification (OPS) with Microsoft and NEC. The concept, as summarized by Intel itself on its web site:\\n\\n*The open pluggable specification (OPS) helps standardize the design and development of digital signage devices and pluggable media players. Intel created OPS to address digital signage market fragmentation and simplify device installation, usage, maintenance and upgrades.*\\n\\nThis was a good idea, but somehow it got lost in the shuffle. The original announcement was a tangled mess as three corporate giants managed to lose the pureness and potential of a standard by trying to wrap it around the wrong marketing messages. OPS remains a good idea, but like AIMSuite, has languished. Had Intel applied its influence and marketing dollars to promote OPS as a standard, perhaps they could have changed the way media players are made, sold and deployed, quite possibly to their own advantage. Sadly, that did not happen.\\n\\nNow, our corporate Sisyphus prepares to push another boulder up the digital signage mountain. The question on everyone’s mind is simple: Why?\\n\\n__To fill a void in the general marketplace?__ That line of reasoning probably won’t work. If Intel is bringing something to market based upon their unconfirmed IP deal with Ryarc, then we cannot expect it to be innovative, new or differentiated. There are hundreds of digital signage platforms and CMS applications in the marketplace. Some sit in specialized niches, most do not. If Intel is going after the mainstream part of the market, they are going to find it to be tough sledding. If there is anything the market is NOT clamoring for, it is more CMS options.\\n\\n__To sell more Intel devices?__ A simple fact: there is no digital signage software application that could move the revenue dial at Intel in a meaningful way. Therefore, the only role of an Intel application offering would be to move tens of thousands of Intel processors and boards that might otherwise not have been sold. It is hard to imagine any incremental processor sales occurring as a result of Intel providing software. Even if they learn from history and focus upon the video wall market, which is growing, processor-intensive, fragmented and underserved, only innovation and price will drive incremental deals that might have otherwise been missed. On the slim chance that they do innovate, you can bet it won’t come cheaply. Given the confluence of Intel-friendly factors within the video wall market, I would applaud this approach, but even then they will likely miss out on deals where the video walls and traditional signage need to be operated from the same back end. Their recent trade show dalliances with YCD Multimedia should have taught them that. And if it didn’t, one wonders why they didn’t just buy YCD.\\n\\nhttp://www.youtube.com/watch?v=Nt4JXKUv5MQ\\n\\n__Because it is 6 AM somewhere?__ Nobody doubts the power of Intel or its ability to invest in strategic business efforts. But it sure feels like 2010 all over again. Once again, they appear to be ignoring a critical trend toward lower cost players. This time, the trend threatens to cost them market share. The emergence of ARM-based media players is not a passing fancy. While many of the devices hurriedly hyped and reviewed without critical analysis are not commercial grade or ready for sophisticated applications, ARM players are going to evolve and become a mainstay as older networks re-invest and new ones come online. Intel does not have an answer at competitive price points, even against higher-end ARM offerings. Waving the flag for a “me too” CMS is the wrong response, and will not shift demand to a higher cost player. The mass market is simply going to sniff at another CMS from a hardware provider. A quick cup of coffee with their peers at Cisco, NEC or LG might provide some historical context. Each made a similar mistake based on different, well-intentioned  miscalculations.\\n\\nAs Intel approaches the digital signage software space, signs indicate that they are  thumbing their nose at history, ignoring trends that impact their core business and very likely misallocating marketing dollars. Should they surprise us and focus on innovating for high-end, niche use cases such as video walls, they may have something that can drive processor sales and fill a void. PaddyPower would probably make book on that at 40-1, and Intel’s latest foray is more likely to keep event managers busy and software partners running for ARM than they are at creating value for Intel shareholders. Maybe I’m wrong, or maybe Bill Murray will be in their booth next year at DSE. In any event, a hearty welcome to the world of long sales cycles to Intel.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3sMR5axCg2cmiFG8Ezduis"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KaUCotu6p7TlkVd88AhEc","type":"Entry","createdAt":"2019-10-30T14:32:07.556Z","updatedAt":"2020-01-30T13:22:14.130Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-08-11"},"title":{"en-US":"How Do We Go From “Risky” To “Reliable”?"},"slug":{"en-US":"how-do-we-go-from-risky-to-reliable"},"tagline":{"en-US":"How Do We Go From “Risky” To “Reliable”?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"A couple of related posts caught my eye this week. Network operator Raji Kaira p"},"description":{"en-US":"A couple of related posts caught my eye this week. Network operator Raji Kaira penned (I suppose no one really “pens” anymore, but it is still sounds good) a guest column on Sixteen:Nine lamenting the impact of dead screens on the perception of his agency friends. The ad buyers told him that seeing dead screens made them view digital signage in general as a risky buy, in that they can’t be sure that promises are kept. That’s a pretty serious issue, as Raji points out. Stephen Ghigliotty of ScreenVox took the conversation a bit further in a blog post entitled *“Compliance: The Cost of Doing DOOH Business”*. Stephen correctly pointed out the absolute necessity of knowing what media has actually played correctly, as well as a few hardware and software checklist items to be mindful of. Without doubt, if we as an industry want to get the full benefit of the increasing number of positive studies with respect to advertising effectiveness, then we have to minimize damage done by non-compliant networks and screens.\\n\\nHere’s the dirty little secret: No network of any scale will ever be 100% compliant, and that is not a black eye for digital signage. The endpoints in any Neilsen or Arbitron rating study of broadcast/cable TV are not 100% compliant, either, and this is a known fact. Many are on but unwatched, and many have the sound turned off,. That does not detract from the credibility of the ratings numbers, nor should it. It is accepted because it is *understood*. What we need is similar understanding.\\n\\nWe’ve posted before on compliance, but what I’d like to examine today is why screens become non-compliant, what reasonable expectations of overall compliance might be, and how networks can gain credibility by managing and positioning compliance.\\n\\nDelivering a piece of content to a screen at a given time requires many things to go right. There are many points of failure between the content distribution server and the display. Each of them can impact playback and compliance. Let’s list a few:\\n\\n1. *The internet:* The vast majority of digital signage networks are dependent upon the internet to receive content and playlists and to send player logs. An interruption of service could impact the timely, complete delivery of content to a player. A slow or intermittent connection could have an equally negative effect.\\n2. *The network and network connection:* The head end of a premises network usually consists of a modem and a router and/or switch of varying complexity. The connection to the media player is either wired or wireless. Proper configuration and operation of the modem and router are of course important and usually extremely reliable. In a wired ethernet connection, the physical connection can be inadvertently or intentionally (see #8 below) disconnected, causing an outage. In a wireless environment changes in the environment, including physical changes that impact radio signals and configuration and security changes, can impact connectivity and therefore compliant playout.\\n3. *The media player:* As Stephen’s post noted, the media player is the hub of all digital signage activity. It is a computer, an electronic device. It basically does what it is told, but there are many things that can cause a hiccup. Corrupted files or power spikes can cause glitches or reboots. Software errors can do the same. A well-designed player will recover gracefully from errors, and will have the ability to be managed remotely when technical intervention is required.\\n4. *The power supply:* Often overlooked, the actual flow of reliable, steady power is critical to the proper function of electronics, particularly media players. Players that are on the same circuit as walk-in coolers, air conditioners and ovens are subjected to frequent spikes that can degrade performance. Brown-outs, temporary outages and grid-related spikes can also damage players or force reboots. Not many owners want to step up to power conditioners or proper UPS devices, but they extend player life and minimize outages.\\n5. *The software:* Software is never completed. If you doubt this, think back on how many times your desktop apps, browser, operating system or smartphone has been updated in the past 3 months. Bugs and general anomalies can and will happen, despite best efforts. Most are easily fixed once identified. All of them can impact playout, of course. Properly testing your software of choice and understanding how your provider manages version control, patches and upgrades can help put your mind at ease.\\n6. *The video connection:* Simple, but important. The cable connection from the media player to the display is a potential point of failure. Yes, there are occasionally bad cables. More often there are improperly connected or disconnected cables. No signal, no picture.\\n7. *The display;* Displays are electronic devices, too. As such they are subject to all of the bad things that can happen to the player. They also get hot (as some players do), and improper ventilation may cause malfunction or failure if heat builds up beyond specified tolerance. Displays can also get reprogrammed to the wrong input by anyone with access to a remote or the screen control buttons.\\n8. *The people:* Lest we forget, people come in to play here. People deploy and connect the devices. People develop and launch the campaigns to the network. People may choose to manually change volume or turn screens off. People may pull a plug or a cable by mistake or intentionally. People may not care enough to report a problem. People are the hardest part of this chain to manage,  and unfortunately, I have yet to meet one with a handy RS-232 port.\\n\\nEven with all of these points of potential failure and non-compliance, technology exists that gives us the ability to both monitor and manage all aspects of performance. It also gives us the ability to understand whether a screen was functioning as desired when a piece of media was played out by the player. Properly specified and deployed components, good software and well-trained people provide for a network that can be expected to operate properly (i.e., be compliant) at a rate well above 95%. While all good operators strive for 100% compliance and are never happy with anything less, there are enough gremlins and gotchas out there to reasonably expect a certain number of non-compliant screens at any given point in time. Like the unwatched or muted TVs, the non-compliant screens are a fact of life. To be sure, causes must be identified and addressed, but the pursuit of perfection is likely to be recast as the pursuit of realistic optimization. Part of optimization is actually knowing what elements are sub-optimal.\\n\\nGiven all of that, savvy operators do not base their rates or performance metrics by extrapolating out a 100% compliant playout forecast. Instead they sell on a number that accounts for likely compliance. That way, if an anomaly occurs during a campaign, there can be enough slack and time to make good on the promise. Similarly, if everything works swimmingly, the advertiser will likely get more than they expected, which is good for business relationships.\\n\\nRaji is correct to raise the issue of the ripple effect of dead screens. Stephen is right to remind us that compliance is the price of poker in an ad-supported network. But the sooner we help our ad buying partners to understand that we are not any more perfectly compliant than a home viewer of broadcast TV; that we are on top of compliance monitoring; that we relentlessly optimize performance; and that we sell based upon an expected net compliance percentage, the sooner we will be seen less a “risky” and more as “reliable”.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5LopuYONaxItmx91n5cjkH"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6oIUZIsOdRSZyYUPVE2RmJ","type":"Entry","createdAt":"2019-10-30T14:43:05.056Z","updatedAt":"2020-01-30T13:21:44.084Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-03-12"},"title":{"en-US":"How To Make DOOH Relevant: Social TV"},"slug":{"en-US":"how-to-make-dooh-relevant-social-tv"},"tagline":{"en-US":"How To Make DOOH Relevant: Social TV"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The challenges that face digital signage run deep. Deeper than the struggle to even define itself semantically: digital signage, DOOH, and digital place-based remain ambiguous to outsiders."},"description":{"en-US":"The challenges that face digital signage run deep. Deeper than the struggle to even define itself semantically: digital signage, DOOH, and digital place-based remain ambiguous to outsiders. Deeper than the struggle to establish technical standards that make the Beta-VHS battle seem trivial. Deeper than the struggle to create and distribute engaging content widely. Deeper than the ongoing struggle to monetize on a grand scale by appeasing agencies and advertisers. The challenges are all of those and more. But let’s be brutally honest: the greatest struggle for digital signage is to be *relevant*. There has to be a way to catapult this industry from the fringes of media to the mainstream at every level.\\n\\nThe clues are everywhere, like dots waiting to be connected.\\n\\n- Twitter recently added its 500 millionth user. It was an engine of revolution in Egypt, and has scooped the traditional media many times since the Miracle on the Hudson was captured and tweeted by Janis Krums.\\n- Facebook has filed for an IPO that is expected to hit the market with a $100 billion enterprise valuation, just a tad more than $100 per user. Despite its flaws, it is the undisputed king of social media, and if someone ever calculated the bandwidth consumed by its users every day, it would be staggering.\\n- Smartphone penetration in the US has crossed the 50% threshold.\\n- Apple sold 18.7 million iPads in the fourth quarter of 2011, and the new iPad is breaking more records. These days, if an Apple product is found on a desktop, it is increasingly likely that is only there being recharged.\\n- Smart TVs and internet-connected game consoles, streaming boxes and other dedicated devices are fast making televisions yet another node on the internet.\\n- A Discovery Communications survey revealed that co-viewing, watching television while using an iPad, “*increases* many viewers’ connection to programs and advertisements.”\\n- GetGlue lets you check in to TV shows, movies and music to earn stickers and discounts. Viggle will reward you for checking in to TV shows from your smartphone. Watching a TV show while using a companion app on a second screen? Second Screen Networks syncs ads inside the companion app to those appearing on TV in real time. Bluefin Labs and trendrr are fast becoming the new age Neilsen and Arbitron by analyzing social media trends related to TV shows and ads. And the list goes on…\\n\\n*Social TV* is the concept that connects all of these dots, enabling consumers to engage with the entertainment and brands that they love; allowing television networks to build their franchise, and programs to amplify their buzz and engage with viewers even when the show is not airing; giving advertisers the opportunity to extend the traditional 30-second ad to something much more engaging, much more personal and far more valuable.\\n\\nAt the Social TV Summit in New York last year, co-host and media expert Jack Myers noted that “Social TV is not only a movement in the business, a trend in the business, but a *business in the business*: and a real revenue opportunity not only for the many emerging players, but for the established and legacy media companies.” He predicted a dramatic shift of marketing dollars over the course of this decade toward social marketing, about $30 billion of which would end up pegged for Social TV annually. Clearly, there is a vibrant and well-funded ecosystem establishing itself around the axis of television, mobile devices and social media. New value propositions pop up frequently as new players engage.\\n\\nToday, the newest value extension to Social TV is established: digital out-of-home.\\n\\nThe digital out of home (DOOH) industry as measured by the installed base of networked displays has been growing rapidly for the past ten years. The technologies enabling network owners to control huge networks of digital displays with pinpoint granularity have matured. However, the majority of ad-supported networks have failed to reach their goals with respect to ad revenue. Even the most successful networks are often saddled with unsold inventory. One of the speed bumps is that media buyers simply do not understand the space, as the metrics and behaviors are not the same as the familiar television world, even if the screens look similar. To them, the medium is irrelevant.\\n\\n*Irrelevant*. Is there a more humiliating word for an industry that touches hundreds of millions of people daily? I doubt it, and it seems likely to remain irrelevant until the metrics and behaviors of out-of-home become synchronized with those of television. And we are not talking about the metrics of traditional ratings and behaviors like time-shifting. We are talking about new metrics and new behaviors that are defining how we consume media and relate to that media and to each other.  Social TV.\\n\\nToday, out-of-home venues offer the current stakeholders in Social TV (the legacy networks, the brands and the Social TV startups) the opportunity to greatly enhance their reach and effectiveness. Imagine extending the reach of a TV program or ad campaign through the integration of social media tools and apps with networks of out of home screens, perhaps augmented by special benefits, offers or rewards to keep engagement high. Would a *Revenge* fan make his/her way to an out-of-home network venue to check in and thereby receive a preview or clue as to what Emily Thorne is up to next week? Would a brand want to reward consumers who like (in both the Webster and Facebook definitions of the word) their product online, on TV and in the store? Would a TV network want to engage in a second screen dialogue with viewers outside the home, to be continued on a second screen while the show airs (or vice versa)? If the answers are yes, then DOOH becomes immensely relevant when it joins the Social TV ecosystem.\\n\\nI seldom use this blog to tout Real Digital Media or to announce customer wins or strategies. But this is different. We are fully engaged with our partners at rVue and with others in the process of defining Social TV for the out of home industry and providing the products and services that will add a *third* screen to today’s two-screen Social TV ecosystem. Done well, the shift toward Social TV will change how DOOH networks drive revenue. It will change how loyalty programs are defined, executed and measured. It will change how content is distributed and how OOH networks operate. It will create a *“couch to cash register”* continuum for networks and brands to consider in their consumer campaigns. The renewed relevance of what we all work for is at stake, so it is worth talking about before the finished products are fully baked. To be sure, the message and concept will be co-opted by opportunists, but so be it. We are off and running. The dots have been connected. Let’s get busy on the transformation to relevance, the transformation to Social TV.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5zLqGDmTl1DgSj5dDiXMZe"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2s2VXGSMF3tCwqZpJxMeOs","type":"Entry","createdAt":"2019-10-30T14:52:13.884Z","updatedAt":"2020-01-30T13:21:19.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-06-13"},"title":{"en-US":"I Can See Clearly Now"},"slug":{"en-US":"i-can-see-clearly-now"},"tagline":{"en-US":"I Can See Clearly Now"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"My last post questioned the logic and motives of Intel’s decision to come to market with their own digital signage platform (referred to by everyone but me as a CMS)."},"description":{"en-US":"My last post questioned the logic and motives of Intel’s decision to come to market with their own digital signage platform (referred to by everyone but me as a CMS). I hope a disclosure is not required here, but Real Digital Media has been in that business, optimizing solutions on Intel x86 platforms, for many years. I am biased, but realistic. Intel can and will do whatever it wants, and has enough money to burn on whatever it chooses to. Having audited the well-hyped webinar that made Intel an official competitor while still being a supplier, any confusion that I may have had about strategy or intent is removed. Well, not really. But I can see clearly now that this move does not make them savants. It just makes them the latest giant company to get it wrong. Here are the highlights as I perceive and recall them:\\n\\n- __They did this because customers begged them to:__ Really. They said that.\\n- __They are trying to solve the “omnichannel challenge”:__ There was some garbled logic around a slide about e-commerce and store-based retail, web and mobile. There are certainly *data-related* challenges there, but the truth is that *content* is not fungible seamlessly across all of those platforms due to screen sizes, resolutions and formats. It is not clear how a digital signage platform brings order to either the data or the cross-platform content problems. When asked if their solution to the omnichannel challenge included support for mobile campaigns, the answer (sans spin) was “No, maybe in the future”. There was clear recognition that mobile is a mega-trend, along with social media, big data and analytics, however. At least they didn’t mention the cloud.\\n- __There are five compelling reasons to choose Intel’s RCM:__ The problem here is that two of them relate to chip-based or existing features (AMT and AIMSuite) that predate RCM and can be acquired on their own, and the others include the ability to create campaigns and move data securely. Heady stuff.\\n- __They are still working on the spin:__ When asked directly if Intel is now competing with other digital signage software providers, the answer (paraphrased) was, “No…Yes… but we will continue to work with other vendors to make their solutions work best on Intel architecture.” Perhaps schizophrenia is the new normal.\\n- __This will become the unifying standard for the industry:__ Why? Well, because Intel says so. The problem is that they are positing a standard based on high end chip sets and Windows. In case you were just released from solitary confinement, the industry is running full speed toward low cost, fanless media players and Linux for the most pervasive use cases. No matter how many talking heads and journalists are compromised by money, no matter how many drinks are poured, a Wintel standard for digital signage is pure fantasy.\\n- __The focus, like the name, is about Retail:__ Rather than focusing their efforts on *applications* of their high performance core products, they have chosen to focus on a vertical… a vertical that has been slow to embrace digital signage with their own money, and one that is famous for being, well, parsimonious. You had better solve some problems nobody else can solve if you are charging premiums for the chips and OS before anything actually happens! The one concrete ROI opportunity mentioned related to management of non-performing retail inventory. Agreed, this is a retail-specific opportunity. No details on how the problem would be solved, or why RCM might solve it better than anyone else, however.\\n- __There is nothing new here:__ There was very, very little said about what makes RCM different or better than other solutions available in the marketplace. From what was said, it seems that this is me-too stuff at best, surrounded by standard slide decks that we all saw in 2008. There might have been more excitement on both sides of the webinar if the announcement was about managing video walls or doing something snazzy with content. But the die was cast with the tried-and-true first slide reminding us that digital signage can promote the right product, at the right time in the right place. Ironically, at first blush it appears that RCM is none of those things.\\n\\nI wish clarity of vision for everyone in the industry. That would be something that would spur real innovation. I’ll let Jimmy Cliff wrap it up.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5eeVqhEvl3pKAdgPgd8A5y"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2MNVbnu33fEeU18uFKXwWu","type":"Entry","createdAt":"2019-10-30T20:14:36.155Z","updatedAt":"2020-01-30T13:20:07.305Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-08-10"},"title":{"en-US":"Is a Marketing Mix The Next Thing In Retail?"},"slug":{"en-US":"is-a-marketing-mix-the-next-thing-in-retail"},"tagline":{"en-US":"Is a Marketing Mix The Next Thing In Retail?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The headline of a recent posting on Sixteen:Nine caught my eye, as well it might: “Retail Geek” Goldberg Leaves MTI; Pondering Next Moves. You know how it goes, you tend to notice your own name in a crowd. "},"description":{"en-US":"The headline of a recent posting on Sixteen:Nine caught my eye, as well it might: “Retail Geek” Goldberg Leaves MTI; Pondering Next Moves. You know how it goes, you tend to notice your own name in a crowd.  The article was about industry veteran Jason Goldberg (no relation) who speculated that while usage of video in retail venues is certainly going to explode, it may not be “the expensive hardware and software solutions we see much of the industry focusing on at the moment”.  Jason thinks we will see a lot more $50 and $100 frame-like devices.  He is also firmly in the camp that believes people will have their heads down looking at their smartphones anyway.  I made a mid-afternoon trip to the nearby Walgreens pharmacy late last week after reading the article.  I had a prescription to fill, so there was a bit of time to kill as well.  I wandered through the aisles, stopping to pick up some Advil and some dish soap for our office kitchen.  As I walked I found three instances of what some people might call digital signage.  Jason might call it video.  I am going to call it in-store media. Here was the first, an end cap display for Fast Flats from Dr. Scholl’s.\\n\\nIt looked to be a 7″ screen playing a 15 second loop off of flash memory.  The tinny sound seemed to be motion-activated (not confirmed), so that was a relief.\\n\\nSell-through on the display looked to be in the 30% range, which of course is meaningless unless you know when it was last stocked-up. Compelling use of digital media? Not so sure. Effective?  You’ll have to ask Dr. Scholl’s and Walgreens. But I do know who paid for it, and I bet you do, too.\\n\\nMoving along, I saw that old favorite, the combination tube TV and DVD player.  What it was promoting was a big endcap of squirty all-purpose cleaning something or other.  As you can see, either they just restocked it, or the content was not what the experts call a “traffic stopper”. (Note: I returned 3 days later, it was still fully stocked.)  Both the product and the media looked retro to me.\\n\\nFinally, strategically placed near the aisles that moms frequent, was the Paper Jamz display, with a tiny screen imploring Junior to beg mom for a stringless, electronic guitar ($24.99) to “jam” on.  I always favored air guitars myself.  Looked to me like a few kids were able to move mom to action.\\n\\nI am not sure how to make sense of all of this.  It seems clear that Walgreens’ current strategy is to allow vendor-paid video of any type into a promotional display.  No beef there: if it sells more stuff and they don’t have to pay, why should they care?  There is a caveat though, because in the end, the customer assigns the quality, convenience and image conveyed by the digital media to the store, as well as to the brand.  I am not writing to imply that these displays should have been 32″ LCDs with state of the art, networked media players, because that is not the case.  But it would make sense for retailers who decide not to deploy and program their own digital signage network to be mindful of what is finding its way into their stores.  The Fast Flats display seemed appropriate, at reasonable volume.  The Paper Jamz get-up was pretty much low budget visual noise, buried in a large display that actually screamed visual noise. Given the price point, it may have warranted a bigger investment in video, if only to show how it works.  The DVD-TV thing was, well, degrading to the store.  A decent poster featuring price and benefits would have looked much nicer.\\n\\nJason Goldberg’s vision of many small, cheap video displays seemed to come to life while I waited for my prescription.  I think that what I saw, though, was a hint at the future of vendor-paid in-store promotions, and not the future of in-store media itself.  Retailers will eventually set standards for size, quality and volume of screens, and learn to match video presentations with the revenue potential of the promotion.  In some cases, it will look like the Fast Flats display.  In others, you may see larger screens and more highly produced media. The folks responsible for visual merchandising won’t let it get too far out of hand.  Even as video finds its way into promotional displays, you will likely see larger format displays in key traffic and dwell points around the store, selling the most important item of all: the store brand.  And while those displays may be vendor-sponsored, they won’t be vendor-generated.  Like the merchandise mix, you will see a marketing mix, and the retailers will manage it carefully.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1ySGwPEqecRVHA58dxURGf"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1bubYFiTUmUqGE2j3hTai4","type":"Entry","createdAt":"2019-10-31T13:52:51.521Z","updatedAt":"2020-01-30T13:19:44.076Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-09-12"},"title":{"en-US":"Jump Start: 2013 Prediction Kickoff"},"slug":{"en-US":"jump-start-2013-prediction-kickoff"},"tagline":{"en-US":"Jump Start: 2013 Prediction Kickoff"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"It is that time of year once again. With Labor Day behind us, the fourth quarter of the calendar stares us in the face."},"description":{"en-US":"It is that time of year once again. With Labor Day behind us, the fourth quarter of the calendar stares us in the face. This week, Fantasy Football the National Football League kicks off its 2012 season, which means that it is time gaze into the tea leaves and produce seven digital signage industry predictions for the coming year. I choose to trot out my predictions early because no one wants to read *another* prediction post in December. There is also the theory that I have a pathological need to be first, the blogging equivalent of driving a Corvette through a tunnel. Choose whichever argument fits your perception, and let’s get started by reviewing last year’s predictions.\\n\\n- *Dramatic changes in the playing field:* Partial hit. While there has been some consolidation, mostly on the network side, 2012 did not bring dramatic change. I did score on the display vendor software piece, though.\\n- *Ad dollars flow, but retail networks focus on branding and experience:* Not so much on the ad dollars unfortunately, but the retail piece was dead on.\\n- *Mobile strategies coalesce around the practical:* Score!\\n- *Camera-based measurement will meet resistance:* Score! I don’t even hear anyone talking about it.\\n- *Endpoints take on a varied look:* I’ll rate this one as a partial hit. Certainly more interest in non-traditional displays, but the small screen avalanche has not yet started. It will.\\n- *The cloud becomes understood for what it is… and what it isn’t:* Partial hit. I think people now understand that cloud means infrastructure, not function. New, cloud-fueled business models have yet to emerge.\\n- *Institutional capital remains on the sidelines, waiting for the smoke to clear:* Half right. Little to no institutional action beyond portfolio shuffling and recaps. But corporate capital did not appear, either.\\n\\nOverall, a fairly solid scorecard, even if there was nothing truly bold on the list. Armed and forewarned with metrics produced without a camera, we will climb into a borrowed Vette and provide a touchdown and an extra point’s worth of predictions for the next twelve months.\\n\\n1. __A Fall event is cobbled together to become a permanent fixture in North America__\\n\\nThe digital signage universe descends upon Las Vegas each year in the February/March time frame for the Digital Signage Expo, now entering its second decade of growth. The opportunities for education, networking and lead generation are abundant and valuable, and a great way to kick off the year. It has always felt like there is room for something in the early Fall to cap off the calendar year, but it has not yet happened in a sustainable way. DSE’s Exponation wisely ditched a Fall expo in favor of two smaller, sponsored Forums and local huddles. The Fall version of CETW, the flagship show for the DSA, has found its identity and market in its own roots as more of an interactive and kiosk-focused conference than a digital signage event. But now something organic and digital signage-centric has happened in mid-October. A confluence of no less than twelve events are scheduled to occur in a single week in New York. There is something for everyone associated with digital signage, from investors to network operators to vendors and advertisers. Without doubt there are going to be hundreds of industry players in Manhattan that week. With all the activity, there is an Olympic feel to the whole thing: distinct events with varied appeal and several venues. I believe that people are starting to put this week on their calendar every year. What is needed to make this something special and sustainable is an Organizing Committee that helps with logistics, conflict resolution and marketing. Pulling an event together without having a central venue is not easy, but I think it will happen. Since the last Olympic games were held in London, perhaps it will take a Brit to pull it off. Is Sebastian Coe busy?\\n\\n__2. No Pi in the Sky__\\n\\nWhile the worthy and wholly non-commercial development of the Raspberry Pi has been an interesting story to follow for a year or so, its initial release is not going to change the digital signage playing field. Players will indeed continue to evolve with smaller form, lower prices and more power, driven more by Moore’s Law than by the wishful thinking of tinkerers. The higher end of the market is calling for more function, more integration and more processor-intensive features that will require robust players. ARM-based players running some version of Linux will have an impact for specific use cases, and it will take all of the next year to develop both commercially acceptable players and the attendant use cases. Just don’t expect them to be Raspberry Pis priced at $25 when they appear. That raspberry flavor is not always what you think it is.\\n\\n__3. Streaming is not dreaming__\\n\\nIn the world of content, 2013 may be the year in which streaming content makes its way into the mainstream (sorry) of available tools for network operators. No, it is not yet time to predict streaming as the primary delivery mode for content (sorry Cisco), but rather live content, streamed, as a content option within a typical playlist. In the world of corporate communications, think about live sessions from the office of the CEO. In commercial digital signage networks, think about live news feeds keyed to a location or region. In retail, think about live trunk shows, celebrity events and product introductions. The possibilities are endless even if some hurdles to making it happen exist. Many new and engaging ideas can be accommodated by a live stream. Managing the start and end of a live stream within a scheduled playlist will be a challenge to overcome. But the options for streaming are starting to emerge, and used correctly can be valuable and compelling. And guess what?  If you have the infrastructure for streaming, you can push the stream to those smartphones in the consumers’ pockets, not just to the big screen. Look for some examples to appear next year.\\n\\n__4. Big deals define the landscape.__\\n\\nThe next year will be one of seismic new network deals being closed. Most will be corporate-driven, some will not. Importantly, the outcome of the various processes around these deals will change the landscape in a permanent way, both in how the game itself is played as well as who plays it. The way that digital signage is sold is going to change, because the old way is simply not how customers want to buy it. And once again, market forces and increased educational efforts will narrow the field for each pursuit, whether based on niche specialties, track record, feature/function/architecture, or all of the above. I am conscious of a habit I have of using the word *interesting* too often. But this is going to be *interesting*, and it segues nicely into part of the next prediction.\\n\\n__5. Consolidation? It depends.__\\n\\nHere’s how it works: networks consolidate and vendors shrink. That is because it is easier to rationalize assets and resources on the network side than it is to do the same thing with divergent technology stacks and development organizations. With the exception of bottom feeders, no one has really wanted to invest the time, money and brain damage to consolidate software. Perhaps someone will try it, attempting to leverage customer bases, geography and/or distribution channels. But that is costly and risky business if done on a large scale. Customers will tend to get concerned. On that basis, I don’t think you will see vendor consolidation. Instead you may see shrinkage. Not the George Costanza kind, but the natural forces of an over-saturated market in play. Some vertical expansion is also possible, but beware contrived verticalization… we’ve already seen what that has rendered: not much beyond smoke and (quite literally) mirrors. Networks will continue to be the consolidation play.\\n\\nhttp://www.youtube.com/watch?v=1cUNNKzj_Nc\\n\\n__6. Advertising: Something has to give__\\nSpending on ad-supported networks has been spotty this year, certainly impacted by the global economic mess. There have been apparent failures and there have been some nice success stories. In the great middle, there are reports of some networks dropping their proverbial pants on pricing to attract advertisers. The result is analogous to George’s experience in the video above. It is tactic that you can’t take back. Agencies smell fear, and will generally prefer to flee to better properties than to get a bargain. While there may be slight downward pressure on rates, savvy networks will counter with targeted buys, legitimate measurement and local sales efforts which can garner higher rates. One disturbing challenge is the lack of momentum of the DSP and ad buying platform part of the ecosystem. We lost a couple of players in the past year, others are struggling, and one new entrant doesn’t seem to realize that this is not an online business. Something has to give on the technology side of advertising. Who it is and what it will be is unclear, but there is a plum to be pulled from this pie.\\n\\n__7. Big money? It is waiting outside the exit.__\\n\\nLike many others, I have anticipated the arrival of big institutional and corporate money for some time now. I thought the corporate money would arrive last year, and I whiffed on that one. It seems to me that the corporations and institutions are actually connected. Here’s how. The first wave of institutional money came into the space in the first few years of the new century. A second wave followed the insane cash-outs on PRN and SignStorey in a typical “me too” reaction. Both of the takers on the two big exits were corporate buyers (Thomson and CBS, respectively) snapping up network-related properties. Cisco jumped in around the same time by snapping up a technology startup (Tivella). Since then, there have been few exits of note. I think the next wave of institutional money will not come until there are some new exits, especially on the technology side. There are in fact several VC-backed tech companies out there with antsy investors looking for an exit. The likely buyers, if they appear, will again be corporations. Until the institutions see new exits and can calculate expected ROI on new deals with some confidence, they are going to hold on to their chips. Since I don’t see huge exits in the offing on either end of the ecosystem, I am going to modify last year’s prediction a bit. Expect no major institutional action for the tech companies until the smoke clears after a busy 2013, followed by some big bets being placed. Look for a couple of exits (to corporate buyers) on the network side in the coming year.\\n\\nThat’s seven to ponder. Let me know your thoughts in the comment section. We can have fun reviewing it all next year. Until then, I’ll have to return the keys to that Corvette. If I smoked, I’d have a cigarette.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2f236ruEz8779ef6t7ZEfi"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4oodTM8r5DY1I8TJsMtoSL","type":"Entry","createdAt":"2019-10-31T14:21:45.706Z","updatedAt":"2020-01-30T13:19:19.871Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-09-13"},"title":{"en-US":"Kicking Off the Crystal Ball Season"},"slug":{"en-US":"kicking-off-the-crystal-ball-season"},"tagline":{"en-US":"Kicking Off the Crystal Ball Season"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"very year, I like to use the start of the NFL football season to kick off the digital signage prediction season."},"description":{"en-US":"Every year, I like to use the start of the NFL football season to kick off the digital signage prediction season. Peering into the future is a tricky business. Like the political polls that are published ad *nauseum*, they reflect a snapshot of sentiment at a particular point in time. It is a hit-or-miss business that is really more food for thought and fodder for discussion than anything else. If I thought I had any special gifts, I’d either move to Vegas or bend spoons with my mind on late night television. But this is a fun exercise for me, as I hope it is for you.\\n\\nLooking back, last year’s predictions actually worked out pretty well. Here is my assessment of the seven points:\\n\\n*Direct hits:* Industry association confusion will continue… The movement of people will accelerate… Mobile will matter more, but networks will struggle with the best ways to use it.\\n\\n*Partial hits:* Network consolidation continues, while new launches are corporately-focused… Agencies will engage and clarify the ad sales environment… DOOH shows true signs of maturity.\\n\\n*Miss:* Attrition rears its ugly head in the solution space.\\n\\nNot bad overall, but maybe I didn’t push the envelope enough. Here is a touchdown and and extra point worth of prognostications for the coming year:\\n\\n__*Dramatic changes in the playing field*__\\n\\nOver the course of the next twelve months, expect both the unexpected and the long overdue. At long last, the overcrowded software space will be boiled down through market forces, mergers and acquisitions and flight to niches. Display vendor efforts to be in the software business will prove to be costly diversions, and will be curtailed in favor of closer relationships with solution providers. Eyebrows will be raised by strange bedfellows on the M&A side and surprise failures.  As larger, well capitalized entities emerge to form a clear top tier, survivors will work hard to establish niches in which they can prosper. There will be changes on the network side as well. Here, it will be more along the lines of management changes, rationalization of network properties, and the emergence of managed services operators. And don’t bet against a realignment of the digital signage conference space. The current schedule, cadence and politics are unsustainable. That is not a secret. Change is inevitable: embrace it. I’m not sure if an industry can experience a renaissance while there is still an argument over whether it is actually an industry (it is), but 2012 may well be the start of a new era in DOOH.\\n\\n*__Ad dollars flow, but retail networks focus on branding and experience__*\\n\\nAd dollars will flow into DOOH networks as never before. The clear engagement of agencies, the emergence and evolution of buying platforms, the continuing quest for measurement standards and closely held but positive results of campaigns will all contribute to legitimizing the channel. At the same time, retailers will begin to understand that digital signage can provide ROI without significant (and in some cases, any) ad revenue. Engaging content that builds brand, enhances the shopping experience and syncs with online and physical marketing strategies will win attention and awards. Ironically, the success of this approach will make the in-store networks even more appealing to advertisers over time.\\n\\n*__Mobile strategies coalesce around the practical__*\\n\\nConvergence has achieved near-buzzword status in DOOH, and now it is joined by mobile, having been the topic of endless blog posts and mantra-like tweets. No one doubts the value and power of those smartphones in so many pockets. No one ignores the flow of venture capital to half-baked mobile concepts. I am openly a huge fan of NFC, but next year will not be the year of NFC. I think it will be the year that simpler, more pervasive mobile technologies find their way into more digital signage content. Technologies like Twitter streams, QR codes, SMS and to a lesser extent, Bluetooth will see much more exposure. Other techniques that leverage widely distributed features on smartphones may as well. NFC will have it’s day, and it will be an enduring technology. But it isn’t NFC’s day yet for a variety of reasons.\\n\\n__*Camera-based measurement will meet resistance*__\\n\\nThe clamor for better audience metrics drove the investment in camera-based solutions to deliver exactly that. Despite some highly visible and costly marketing of these solutions, I have not detected a clear and consistent demand from advertisers and agencies that such techniques be used, even as overall dollar spend has increased. Without that demand, networks will be loathe to invest. I think there are a few reasons. The cam-based solutions require an expensive retrofit of already deployed networks; some require more powerful and expensive media players in an era where player costs are being driven downward; privacy concerns are not going away, and will soon become visible at the Federal level in the U.S.; and finally, advertisers are finding ways to measure results as an alternative to measuring audience. There goes another cocktail reception invite.\\n\\n__*Endpoints take on a varied look*__\\n\\nIf you want to bet on what is hot, the fastest growing segment of digital signage will encompass endpoints that veer from the traditional hang-and-bang network model. Look for increased interest in small displays; multi-screen matrices; shaped displays and configurations; screens on glass, film and floors; screens riding piggyback on kiosks and vending machines; screens on tablets; Outdoor screens and billboards; and large format LEDs. All of these will extend the reach of DOOH for the good. To be sure, traditional displays in the 32″ to 50″ sweet spot are not going away, and will continue their strong growth. But we will witness a more strategic matching of objective and content to available display technologies. Multi-display network locations will see a mixing of screen formats and types as never before.\\n\\n__*The cloud becomes understood for what it is… and what it isn’t*__\\n\\nLike convergence, the cloud has been bandied about with disregard for its actual meaning and relevance. In fact, the cloud refers to infrastructure, and not function. The ability to stand up virtual servers with elastic capacity on an as-needed basis is powerful indeed. So is the ability to deploy quickly with minimal capital investment. Look for DOOH providers to use the cloud not to create new function, but to create a new way to offer, deploy and charge for software and services. Those who get it right may change the way networks buy and utilize software. At the same time, look for cloud-based advertising solutions to increase efficiencies in that part of the ecosystem. Near real time, targeted, streaming content for networks equipped to receive it: coming to you soon, courtesy of the cloud.\\n\\n__*Institutional capital remains on the sidelines, waiting for the smoke to clear*__\\n\\nMost of the VC and PE capital deployed in the DOOH space in the past year has been either follow-on activity or portfolio shuffling and risk mitigation related to existing investments. The biggest capital investment on a network launch may have come from a solution provider! In the coming year, new capital will be more likely to come from corporate entities than traditional institutional investors. The corporate investors may have more insight into the space and the various players, as well as the motivation to get in at recessionary prices. The institutional folks, who are definitely making their usual calls and ramping up their understanding of the space, seem content to pay up later — once winners and losers are more evident. Any new businesses they do fund are more likely to be hybrid players in the DOOH ecosystem rather than pure play solutions or networks. If there is an indicator for this prediction in combination with the first prediction above, it would be the clear shift in the activity ratio of investment bankers to institutional investors in favor of the former.\\n\\nWell, that’s seven to kickoff the 2012 prediction season. Without doubt, I missed some easy ones. Feel free to sound off or toss out your own predictions in the comment section. Will it be an interesting year?\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6MkRqrvjjrXyFFtUCVYbSo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1RqLoy3cfGqgSilbq5KbJL","type":"Entry","createdAt":"2019-10-31T14:47:25.543Z","updatedAt":"2020-01-30T13:18:57.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-07-12"},"title":{"en-US":"Lessons From Retail: Getting Localization Right"},"slug":{"en-US":"lessons-from-retail-getting-localization-right"},"tagline":{"en-US":"Lessons From Retail: Getting Localization Right"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"As a young management consultant to retailers in the late 80’s, one of my first engagements was helping a large women’s apparel chain conceive, develop and implement a merchandise testing program. "},"description":{"en-US":"As a young management consultant to retailers in the late 80’s, one of my first engagements was helping a large women’s apparel chain conceive, develop and implement a merchandise testing program. The basic idea related to an old rule in fashion retail: 20% of items are huge winners, 20% are huge losers, and the rest are well, average. Identifying both winners and losers with a small initial investment had huge potential benefits. At the core of the test program was an effort to understand the demographics, psychographics, geography and volumetrics of the stores and the creation of “clusters” that allowed merchants to look at manageable and distinct subsets of the chain. At the time, this was cutting edge stuff, and really paved the way not just for testing, but for localized assortments, at least at the cluster level. Since then, technology has provided more data, and the grocery industry has taken the lead on localized merchandising.  But it remains an imperfect science. This week, RetailWire published an excerpt of an excellent article from Bill Emerson of Emerson Advisors entitled *What Localization Means*. Emerson’s article describes in some detail what it might take to get to the next level of localization in retail. The many detailed responses in RetailWire’s BrainTrust forum are an indicator of how hot a topic localization remains in retail. For me it was a trip to the past, as well as a link to my current passion for the DOOH space.\\n\\nEmerson asserts that localization recognizes that customer preferences vary by markets and locations, and that retailers can gain incremental margin and loyalty by catering to those differences in preferences. Makes perfect sense. The article goes on to describe the various structural roadblocks in most retail organizations to getting localization right. Much of that seems applicable to digital signage.  In fact, when retailers get localized merchandise assortments right, they can turbocharge the impact with localized messaging on their digital signage network. So it would make sense that marketers should learn from the pain endured by their merchandising peers as they strive to optimize localized digital signage content.\\n\\nHere are some of the lessons learned, borrowing from Emerson’s key points:\\n\\n1. __“… only a percentage of the assortment needs to be localized”:__ Localized merchandise exists within a framework of a chainwide assortment.  To be effective (and both manageable and profitable), the local elements do not need to overwhelm. They only need to impress the customer and address their special preferences. So it is with digital signage. While networked displays and most software solutions provide the ability to localize playlists down to the location/display level, the ability to execute on localization is high. However, the becoming completely and uniquely local may not be necessary or practical. It seems to make sense that there  is a point of diminishing return on the investment of time and resources to localize content. There must be enough to engage and inform customers, but not so much to drive operational costs off the charts.\\n2. __Localization is a big task:__ For network operators to create effective localized presentations and to work co-operatively with retail partners, it is necessary to recognize that the traffic function within a network can not be an underfunded afterthought. On the contrary, for a network to differentiate itself based on localization, resources need to be redirected toward content and traffic management.\\n3. __It is either strategic, or not:__ Given the costs associated with localization, an investment in the effort is required. There will be higher costs for content and content management, and low end or homegrown software may make it hard to carry off. As Emerson notes with regard to localized merchandising, it is better not to start at all unless management “has the long term commitment and endurance to see this through”. So true about so many things, isn’t it?\\n4. __Integration:__ In the retail environment, having the ability to understand how the merchandise is localized is on the critical path to properly localizing the messaging on the digital signage network. In non-retail environments, identifying external systems and feeds that can enhance the viewer experience will be equally important to the effort. In fact, this may be the final hurdle for most digital signage networks in terms of becoming fixtures in all environments, but especially in retail.\\n\\nDigital signage networks have long had the ability to target content to specific locations or screens. Generally, that ability has been used to accommodate advertisers. Localization utilizes many of the same functions, but exists primarily to engage viewers by recognizing differences in their preferences. As network operators look to enhance their value proposition to advertisers, they would be well served to enhance their engagement with the viewers that advertisers covet. There are lessons to be learned from decades of localized merchandising efforts at retail. Look for resources to begin to shift toward content management and traffic functions as networks recognize the value of localization done right.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"8rAZXtMfRYw1kTGbtYObe"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4vxjcCPRAn3ajJ0KuTvVAN","type":"Entry","createdAt":"2019-10-31T14:56:15.619Z","updatedAt":"2020-01-30T13:18:22.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-01-10"},"title":{"en-US":"Like This: Social Media Equals Engagement"},"slug":{"en-US":"like-this-social-media-equals-engagement"},"tagline":{"en-US":"Like This: Social Media Equals Engagement"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"My last post dealt with the need for digital out of home (DOOH) as an industry to take on the challenge of becoming relevant. "},"description":{"en-US":"My last post dealt with the need for digital out of home (DOOH) as an industry to take on the challenge of becoming relevant. The central argument was that continuing to ignore the megatrends that are rapidly transforming traditional television and media is a recipe for permanent irrelevance. Social media, communities of engagement and experiential viewing powered by the explosion of smartphones and tablets have spawned a nascent industry called Social TV. The post argued that DOOH must invest the time, energy and effort to become an extension of the emerging Social TV ecosystem. Taking a sip of my own KoolAid, I invested two days of my life, a redeye flight and some cash to attend the Social TV Summit in San Francisco. The investment was worthwhile. I learned a tremendous amount, met many people in all facets of Social TV, and marveled at the parallels between their world and our own.\\n\\nTools, applications and analytics effectively drive Social TV, and the best examples of the state of the art manage to merge all three. The industry is technology-driven, and benefits from the fact that the end users own all of the hardware at the point of engagement, an interesting contrast with our own world. A tech-driven, young industry is, as you might imagine, heavily slanted toward Silicon Valley, where pitch decks only have one word on each slide, lame metaphors flow like coffee, and anyone over 35 is either washed up Board fodder, a venture capitalist, or both. Cynicism aside, the energy and optimism of the young entrepreneurs who run the various companies is fuel for innovation. The omnipresence of Facebook, Twitter and Google provide both the backbone of the social media infrastructure and the model for success that these startups strive to be. The rush to develop the killer app is on, and that is where the comparisons to DOOH begin.\\n\\nThe apps themselves diverge in their approach to second screen engagement. Frameworks and development environments seem to target program-specific applications. Branded apps cast a wider net with check-ins that leverage a very cool technology called automated content recognition (think Shazam for video). Gamification, the buzzword that currently serves as verbal Viagra for people who simply renamed reward systems and intermittent reinforcement to prove that they are smarter than you, is a common feature across all forms of applications. And it generally works, as B.F. Skinner would attest. It seems clear that the most popular feature of the companion apps is some element of Twitter. Twitter streams, Twitter “rivers” and infographics based on Twitter data get the most attention from users, even when sharing screen space with much sexier features. The element of sameness across many application providers is another parallel to digital signage. The core problem/challenge is well-defined, and solutions tend to cluster around a set of common approaches. Differentiation is hard.\\n\\nThe Social TV industry already has over 100 application shops in place, with many more in stealth mode, and others under the radar or in “pre-funding” phase. There was actually a poll taken during the Summit that asked whether the overabundance of application startups would drive consolidation. Sound familiar, anyone? If the experience of DOOH is any guideline, that poll question will be recycled for years.\\n\\nPerhaps the most significant parallel between DOOH and Social TV is one of common frustration with the world of agencies. I think it is summed up best by paraphrasing a question that came from an agency type in the audience: “I understand a Gross Rating Point… so how are you going to help me understand what I am buying from you?” The question was met with an audible growl from the crowd. Like digital signage, the Social TV folks have a challenge in helping media buyers value and measure their offering, and it won’t be done using the same metrics as traditional TV. I’m not sure that there needs to be a leap of faith if engagement, click-throughs, and even purchases are quite measurable. Still, like our industry, Social TV suffers from serial testing and toe-dipping, as opposed to long term campaigns and commitments. It makes for a rollercoaster ride for the startups.\\n\\nInterestingly, the Social TV industry has its own measurement and analytics companies, notably Trendrr and Bluefin Labs, that comb the social sphere to determine what is hot with the socially engaged. Clearly sensing that the same old approach would not play with this crowd, a presenter from Nielsen promised that her company would be incorporating social metrics soon. Recognition that there is value in the social media stream is a huge statement from one of the most traditional media companies out there. It is one that should not be lost on the out-of-home crowd.\\n\\nPrior to lunch, Jason Kates of rVue asked the audience if they could identify the largest unserved network available to them, one with over a million screens capable of delivering over 300 million targeted impressions per day. The answer, of course, are the networks that comprise the digital out-of-home industry. The message was not lost on the attendees, even if Jason dared to use more than one word per slide. They understand that for the most part, the domain of Social TV is 7 PM to midnight. From 7 AM to 7PM, their engaged consumers are generally not at home, and until now, unreachable. But during that huge chunk of their day, those socially-engaged consumers are exposed to DOOH screens. Sensing opportunity, the Social TV folks weren’t shy about asking questions and seeking to learn more. I viewed that as a strong positive reinforcement for the notion that there is something to be gained by linking our industries more closely.\\n\\nSocial TV has linked social media, mobile and tablet computing, game elements and rewards with traditional television to create measurably greater engagement. The DOOH industry arguably owns the eyeballs of the socially engaged outside the home. We need each other, and while this is very much about connected consumers, this is not about mobile *per se*. In fact, those who are riding the mobile-DOOH convergence pony confuse the tools with the medium that will be the actual glue. Social media is that glue. It is by definition participatory and engaging, and it is part of the fabric of life today. There is innovation occurring and there are valuable lessons being learned. Ignore the mountain of data and the growing hordes of connected users at your own risk. Game on.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1DKw6Df9aOWhukd0BKkWHG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7MnTKd7lpUMlbRXoFFRdBB","type":"Entry","createdAt":"2019-10-31T15:17:43.310Z","updatedAt":"2020-01-30T13:17:54.159Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-06-16"},"title":{"en-US":"New Menu Item: Software Under Glass"},"slug":{"en-US":"new-menu-item-software-under-glass"},"tagline":{"en-US":"New Menu Item: Software Under Glass"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"At the InfoComm10 show this week, LG announced that it was introducing a software/media player/content bundle that they will target at the SMB market through their dealers and distributors. T"},"description":{"en-US":"At the InfoComm10 show this week, LG announced that it was introducing a software/media player/content bundle that they will target at the SMB market through their dealers and distributors. This brings yet another display manufacturer into the software business, competing with the many software companies already in the space. Given that my company sells digital signage software solutions and that I am prone to manifest my short fuse with sarcasm, you might expect a stinging post…. or at least a gauntlet thrown down. But there will be none of that. Instead, we’ll attempt a logical examination of what all this means to the display folks, to the software folks, and to the industry. Thanks to Mike Baron, the yang to my yin here at RDM, for his insight and zen-like calm.\\n\\nThe display manufacturers have been jockeying for position in the huge and emerging digital signage marketplace for many years. And with respect to our friends in the business, it is really hard to differentiate the products, especially in the sweet spot of the market. A really crisp 42″ hi def LCD with all the right ports and interfaces looks terrific to most people, regardless of the brand on the frame. Most digital signage purchase decisions are made without ever viewing an actual screen, and tend to be based upon price, warranty and sometimes relationships. This puts the manufacturers in a pretty tight spot. Regardless of how much they innovate, the biggest part of the market could apparently care less, and focus right on price. To complicate that more, The Korean companies have a built-in price advantage in the US, based upon their scale and the currency factor, with the Korean won tied closely to the dollar. This puts added pressure on the Japanese competitors in particular. Sony has been dabbling in software for many years, Mitsubishi has their own networking software, and recently NEC decided to offer “free” software. Samsung has soft-pedaled their MagicNet software from the outset, but has recently begun offering branded media players as well. LG introduced a media player earlier this year, and now with SignNet, they hope to close the loop.\\n\\nWhat has driven these huge manufacturing companies to enter the software business?  Interestingly, one factor may be the mutual neutrality between the software vendors and the display manufacturers. For the most part, software vendors have little reason to care whose displays are used (assuming it is a quality producer) unless a deal is jointly sourced or bid. It is tough enough to compete against other software companies. Linking one’s fortunes to a specific display vendor adds the risk that you may lose because your partner was not the low bidder on a high-cost item. On the flip side, the display manufacturers have to be agnostic with regard to the software vendors, because no single vendor has the market share to drive enough volume to meet display vendor unit volume growth requirements. With both sides trying to be Switzerland in order to meet their own legitimate goals, neither side has significantly leveraged the other.\\n\\nAt the same time, the dealer/distributor channel has hungered for a way to gain more leverage in the digital signage business. The challenge has been that the software side of the deal is complicated by the education and training required to properly position and sell it (especially on larger deals), and the delayed financial reward implied by SaaS solutions. The display manufacturers, to their credit, have recognized a void in the SMB market and an opportunity to create products for their channel partners. Providing a unified offering under a single brand, as Samsung and now LG have done, gives the resellers an easy-to-understand, easy-to-sell solution. Both companies have taken pains publicly and privately to emphasize that the intended market is lower volume SMB deals. NEC inferred the same approach in their explanation on DailyDOOH of their free Vukunet offering (although the comments are not charitable, including my own). The vendors are very much aware that the larger deals, where container loads of glass can be sold with the swipe of a pen, are likely to remain the domain of the more sophisticated software offerings. As such they walk a precarious line, trying to satisfy the dealer channel as well as the software vendor partners.\\n\\nDoes any of this matter? I think it most certainly does. The ability of software vendors to compete for deals that are within the reach of the reseller channel and the vertical offering of the display manufacturers is going to be impacted.  Nicely featured, well-priced solutions may very well either disappear altogether, or be forced into very tight niche applications. It will be very difficult for them to sell against a bundled price from one giant company, or against a pseudo-free price from another. If the customer is satisfied that the bundled offer will meet their needs, it becomes hard to force a feature/function comparison. So those vendors who live in that space now are in a tough place. The SMB market has many more individual opportunities and customers than the large company and corporate markets, but each deal is smaller, and the cost of sales is just as high. The resellers, primarily AV companies, are well-entrenched at many customers and have considerable influence. The forecast is for rough seas.\\n\\nFor those companies competing for larger scale, more sophisticated deals, as RDM does, the actions of the display companies will be less impactful. That world includes sophisticated IT shops, procurement functions, consultants and extended bake-offs. The resellers don’t compete well there, and the display vendors know it. So while they lead the cheers for their new software offerings, they are working the back channel with the software vendors, promising that they will play nice on big deals in order to get leads and referred business.\\n\\nA new customer called me today to ask who I would suggest they contact about displays for their new project. I didn’t hesitate to include my contacts at both LG and Samsung. Their software offerings did not impact that decision. Both companies have always been great to deal with, and can be trusted to respect our customer relationship. Rather than anointing themselves as industry leaders, both companies have taken steps to address the entirety of the digital signage market, differentiating their approach based on the nature of the deal. They have done so in context, and with purpose.\\n\\nMake no mistake: there are very large forces in play that are changing the digital signage industry, forcing strategies to evolve. Software under glass is one example of evolving strategy. LG’s announcement was probably the right thing for them to do in order to engage their reseller channel and compete for a large swath of business. Selfishly, I never like to see new software entries muddy the already-murky waters, but this may actually serve to stratify the software market in a way that will be beneficial, almost in a yin-yang kind of way. I’m OK with that.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7D69PwHAWpwSaA9Nj1d77V"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qENSIYP0kqz3uaClDn7n7","type":"Entry","createdAt":"2019-10-31T15:25:44.077Z","updatedAt":"2020-01-30T13:17:01.614Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-09-15"},"title":{"en-US":"Nostradamus Rests Easy: Scorekeeping and Prognostications"},"slug":{"en-US":"nostradamus-rests-easy-scorekeeping-and-prognostications"},"tagline":{"en-US":"Nostradamus Rests Easy: Scorekeeping and Prognostications"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"A year ago, I took a shot at seven predictions for the digital signage industry, trying to get a jump on the annual swarm of year-end posts that seem to pop up. "},"description":{"en-US":"A year ago, I took a shot at seven predictions for the digital signage industry, trying to get a jump on the annual swarm of year-end posts that seem to pop up. It seems appropriate to take a look back and score the hits, misses and near misses a year later, and toss out some new and recycled predictions. It turns out that last year’s predictions were pretty good, but won’t be confused with a missing quatrain of Nostradamus.\\n\\nHere are the predictions, grouped by accuracy:\\n\\n__Hits__\\n\\n*#1 & #2, Big hardware and big software step up their game:* Certainly the best example of this was the much-ballyhooed Intel-Microsoft mashup that debuted in January. While really just a prototype designed to show off their respective wares, it was treated as if they invented interactivity. Nevertheless, it signals their interest in the business. Cisco threatened an ad exchange product, but instead wrapped it into the existing product. Google continues to amass patents and pieces that will ease its eventual entry. Big display companies extended their offerings to include media players and content management software. One actually acquired a software firm (Barco-dZine). One even decided to sell ads, and then decided not to, and then decided not to decide.\\n\\n*#3: Capital for networks gets smarter:* There is pretty clear evidence that while networks are getting better at positioning their pitches, institutional investors want to see real evidence of traction before the launch… no easy task. As a consequence, there has been more investment in existing networks than new networks, and corporate investment in their own networks has started to ramp up as well.\\n\\n*#6: New consulting practices will cater to big companies:* Shortly after the original post, The Preset Group appeared (I wasn’t tipped off). They’ve already started racking up big corporate clients. Other big companies, such as Dunkin’ Donuts, have also engaged established firms to handle RFPs. Others have stuck with single shingle guys. Look for more folks to team up.\\n\\n__Misses__\\n\\n*#4 Smaller ad-supported networks dwindle:* While there have been what feels like a “normal” number of failures in smaller networks, the predicted consolidation was not evident. Instead, what we saw was larger networks connecting, such as TargetCast with Ripple, RMG with Danoo, and Zoom with LA Fitness and Sports Display. I thought the action would be at the other end of the market.\\n\\n*#5: Retail and replacement business will accelerate:* I will call this one a near miss. There was increased retail activity, especially in the QSR segment, but not at the rate I anticipated. The recession in the US struck fairly deep, yet there are lots of lines in the water right now, so the call may have been early and not completely wrong. The same logic applied to the replacement activity, as network operators are holding firm and conserving cash in uncertain times. Some switches (not truly replacements) were made early, between proof of concept and launch when the cost is minimal.\\n\\n*#7: Solution winners emerge by marketplace:* Another case where I picked the wrong end of the spectrum to discuss. While there were clear signs of strong players emerging in several marketplaces, it seemed more clear which players were losing. Tales of woe and a slow stream of any significant new wins across the board seem to indicate battles of attrition are being fought, rather than decisive victories being won.\\n\\nAll-in-all, four hits and three misses. Good enough to win the World Series, but not enough to consider writing new predictions in verse like Nostradamus. Maybe if this year’s batch of predictions is better, I can aspire to a different level of seer:\\n\\n__Seven for ’11:__\\n\\n1. *Network consolidation continues, while new launches are corporately-focused:* The need to reach critical mass and economies of scale will drive further M&A activity on the network side. Perhaps the gas station wars will resolve themselves that way. There are still some big deals out there to happen, and plenty of smaller ones will occur as the big targets disappear. VC money will continue to focus on existing deals (Zoom’s recent financing is the most recent evidence) as opposed to launches, and corporate entities will finance their own entries.\\n2. *Attrition rears its ugly head in the solution space:* There is clearly not enough significant business to support the hundreds of software companies in the DOOH space. Mergers are difficult, as the cost of rationalizing the customer base onto a single platform is generally high. As such, you can expect to see recognizable names come off the board in the next 12 months as their models become unsustainable. A tiered solution space will clearly emerge, as discussed in the past, where there is a clear premium end, a hotly contested low end, and a middle squeezed from both sides.\\n3. *Agencies will engage and clarify the ad sales environment:* There has certainly been no shortage of activity in the ad sales space. To name a few, Adcentricity continues to solidify its position in the aggregation game, SeeSaw is marketing its targeted segments, rVue has emerged as the first demand-side platform offering tools to bring buyers and sellers together, BookingDOOH appeared in Europe, that display company has dabbled, and RMG has extended its business model to include ad sales for non-captive networks. In the coming months, the media buying community will begin to take DOOH more seriously, and the manner in which they buy will determine how the middle men fare going forward.\\n4. *Industry association confusion will continue in North America:* The DSF will continue its emergence as a viable industry leader, DSA will pursue its “screenmedia” strategy of lumping digital signage with mobile and kiosks, and the DPAA appears to be ready to consider changing its membership requirements. Trouble is, they would also have to refocus their efforts to meet the needs of a more diverse membership base. One thing seems certain, however: The chances of consolidation in this part of the industry are low in the near term. In a way, just as networks need to pick a focused ad sales strategy, industry constituents will eventually vote with their dollars as to which organizations deserve support. My guess is that it will take at least another year to get to the point where consolidation is an obvious event.\\n5. *The movement of people will accelerate:* This one is easy. Between the effects of the first two predictions, the level of activity that can be observed on LinkedIn and the increasing engagement of headhunters in DOOH, the mobility of digital signage talent of all types will be dramatic in the coming months. We will see more executive changes, lots of sales and business development movement, activity in the consulting world and more.\\n6. *Mobile will matter more, but networks will struggle with the best way to utilize it:* Despite the ramblings of some who view the world through a 4 inch screen, the imperative to integrate with mobile applications will prove to be more along the lines of operations than technology. Engaging DOOH viewers through their smartphones before, during and after their engagement with a digital signage display makes sense. The rub is that there are simply too many ways to use mobile to make the choices simple. Even an established DOOH mobile player like LocaModa has many different ways to engage with mobile viewers, from surveys to games to Foursquare check-ins and moderated Twitter streams. The ability to offer coupons has no shortage of methods and providers. Good old SMS still offers coverage of the whole market, not just smartphones. Networks may choose to develop their own branded smartphone apps and micro-sites. New applications will undoubtedly pop up. So the buzz around mobile will not subside, but the application of mobile by network operators will have to be rationalized, and we will see more testing than commitment in the coming year.\\n7. *DOOH shows true signs of maturity:* Perhaps this is a recap of the first six predictions, but  four of the five key signs of maturity have almost reached critical levels: interest of huge and established technology companies in the space; clear signs from the advertising community that DOOH is a valuable vehicle for their campaigns; rationalization of network operators and solution providers; and institutional interest in all aspects of the industry. Only the unsolved industry leadership puzzle prevents a clean sweep. Given all these factors, 2011 will likely be a year of foundation building for the mature industry that should emerge in 2012. There will be no shortage of interesting events to observe and analyze.\\n\\nDid I miss anything? That would be a good bet. Feel free to post your thoughts and comments.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7y47uMZFRGt8xPkf38dFu7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YeUmykWfPWMxHLCunfwRX","type":"Entry","createdAt":"2019-10-31T15:32:58.332Z","updatedAt":"2020-01-30T13:16:24.560Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-06-03"},"title":{"en-US":"Paradise Lost"},"slug":{"en-US":"paradise-lost"},"tagline":{"en-US":"Paradise Lost"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"It has been 10 weeks since my last post, which discussed RMG Networks’ plight in the wake of its disastrous first quarter earnings report."},"description":{"en-US":"It has been 10 weeks since my last post, which discussed RMG Networks’ plight in the wake of its disastrous first quarter earnings report. Since that time I have effectively taken a hiatus, and have been gratified by several people who told me that they took notice. I actually took the time to write a post about the Wireless Ronin-CRI merger announcement, but ultimately decided that I care about it as much as you do, and decided not to publish it. Billions of electrons were spared the humiliation of being wasted in the process, which is more than can be said for the investors in RNIN equity. So it is somewhat ironic that the first post of the summer must be on the topic of RMG once again.\\n\\nIt seems that while Americans were barbecuing their way through Memorial Day and Independence Day, RMG was basting in the juices of its own failed non-strategy. Shut off from its plan to acquire businesses by the double whammy of a deflated share price and thin trading, it has been forced to operate the businesses it has in place, namely the company formerly known as profitable Symon and the media businesses known mostly for their Powerpoint pitches. It hasn’t gone well. Symon’s model and team had been revamped by a group of media executives and financial wranglers, and competitors are swarming to the honeypot of disaffected customers and perceived weakness. Further, the Dallas-based group was presumably reporting up to a CTO based in San Francisco who had more experience in managing outsourcing contracts than managing a software development and sales organization (more on that in a moment).\\n\\nMore telling were the events on the media side of the business. On July 8th, RMG was named in a lawsuit filed by Crown Enterprises, a sister company of Regus, RMG’s partner and landlord for the widely hyped RMG Office Media Network. It seems that under the terms of a contract signed in 2013, Crown agreed to make a capital investment of nearly $4 million to equip and install a digital signage network in its office locations, which RMG was to operate under a service agreement. That agreement included revenue sharing on a 55%/45% basis in Crown’s favor, which included $13 million in minimum revenue sharing payments over three years: $3 million in 2014, $4 million in 2015 and $6 million in 2016. Minimum payments were contracted to be paid quarterly. The January and April payments of $750K each were made on time. The July 1 payment was not made, and in the complaint, Crown claimed that RMG had told them that the next two payments were not forthcoming. The suit was filed exactly one week after the breach occurred, which would seem to indicate that Crown was somewhat displeased with its erstwhile partner. While the suit does not ask for specific damages other than noting that Crown had suffered damages in excess of the legal threshold of $75,000, one can assume that it will seek to recover the $3.8 million that was spent on deploying the network, as well as the $11.5 million in contractual guarantees. There are clues in Count 4 of the complaint that it could be more:\\n\\n*38. Crown Enterprises reasonably and substantially relied on RMG’s promise to Crown Enterprises’ detriment, including but not limited to Crown Enterprises’ expenditure of $3,838,007.67 to outfit the business centers with the technology required to broadcast RMG’s advertising and content.*\\n\\n*39. RMG could foresee Crown Enterprises’ reliance.*\\n\\nI am not an attorney, and I did not stay at a Holiday Inn Express last night, but when the phrase “reasonably and substantially relied upon RMG’s promise” is in the complaint, that could be the basis for a claim of fraud in the inducement. While it is unclear to this layman whether fraud related to a contract can result in an award of exemplary damages (a/k/a treble damages) in Texas, at a minimum the phrase is a scary legal shot over the bow, and this may well get ugly. If that is not enough, there is talk on the street that RMG’s airline seatback media business may be in for trouble as airlines consider taking it in-house as contracts expire, and new technology on board modern airliners opens up alternative delivery methods and new competitors. In short, trouble in paradise on the media side of things.\\n\\nA few days after the lawsuit was filed, RMG’s Chairman acquired and augmented the company’s senior debt to the tune of $12 million at a nice 12% rate. Senior debt holders are generally first in line ahead of equity holders in a liquidation, for those wondering why someone would take that on.\\n\\nAll of that is a precursor to RMG’s upcoming 2Q earnings announcement, the substance of which is already well known to the Board. Therefore, the time for accountability was at hand. CEO Garry McGuire was sacked on Thursday, and it was reported that the aforementioned CTO was given his walking papers earlier in the week. Mr. McGuire was rewarded for his contribution to RMG’s success with an eyebrow-raising check for about $450K upon his resignation. He also received 100,000 shares of RMG stock. Look for a block trade on that. McGuire was replaced as CEO by Robert Michelson, with Board crony Loren Buck promoted to COO. With power now fully consolidated in Chicago, home of the primary investors and debt holder of San Francisco and Dallas-based RMG, the real question is:\\n\\n__What now?__\\n\\nMichelson and Buck are deal guys by pedigree. Greg Sachs and Don Wilson, the primary equity and debt holders, are deal guys by DNA. Michelson was explicitly named “interim” CEO, but the guess here is that a search for a permanent CEO is not on just yet. Bob is there to do what he does: deals. There are two types of deals, buy side and sell side. The challenges RMG faces in executing buy side deals has been documented and discussed. By all accounts, Garry McGuire was desperately trying to line up sell side deals in his waning days to no avail.  So Michelson is likely in place to reduce overhead, find a buyer for pieces of RMG so that it can re-organize around what is left, then collect his bonus and keep a Board seat when a new operator is brought in. Here is how that might work:\\n\\n*Media*\\n\\nThe four pillars of the RMG media business are the Airline (seatback), Airport (executive lounges), Office (Regus), and Mall (Akoo) networks. Let’s begin by eliminating the Office network as a sale candidate, since it is somewhat encumbered by a lawsuit that can be tied to its underperformance as an ad vehicle, proving once again that press releases are easier than ad sales. Then there is Akoo, a cluster of food court venues, with the operative word being cluster, as in Charlie Foxtrot. Acquired for next to nothing, which represented a slight overpayment, it was assumed that RMG’s media ad sales force could monetize Akoo. If it can be unloaded, the proceeds might cover the legal fees involved, so it remains irrelevant in any case. The Airline business would be difficult to unload as well, as any diligence process would include review of contracts, discussion with airline partners relative to go-forward plans, and examination of the competitive landscape, which is clearly evolving. It seems to be more of a candidate for investment than for divestiture. That leaves the Airport business, which has a larger group of potential buyers and is easier to understand and value. For that reason alone, it is both the most salable asset in the Media division as well as the one most worth building around. I think they stand pat.\\n\\n*Enterprise Solutions*\\n\\nThe gutting of Symon included tossing its global brand out in favor of RMG’s. It was clear from the outset that Symon was bought to meet the goals of the pre-IPO SPAC and to provide a revenue and earning foundation to the still-evolving media business. It was never a strategic fit for a company run by media mavens and financiers. The Symon product excels at corporate communications and call centers in particular. The RMG media networks focus on neither. The sales model and management were re-engineered, and the headquarters was relocated. Many Symon long-timers are now gone, and many others have been looking outward for their next opportunity. The Symon business is no Akoo: it just needs an owner that understands enterprise software development and sales. Symon is a salable asset with value and a large set of potential buyers. The challenge for RMG would be dealing with the fact that they likely could not recover even half of what they paid for Symon (about $45 million in cash) just two years ago, given that the market capitalization of the entire company is currently about $28 million. But tough times call for tough measures and proceeds from a Symon sale would provide much needed cash for investment in media assets and potential acquisitions. Dumping the software business and the overhead associated with it would also leave RMG free to seek a reseller agreement with a software partner to attempt to revive its enterprise group around services such as creative, operations and even ad sales. It would be a lower cost, lower risk way to appear to remain active in the enterprise space, which might soften the perceptions on the street if they were to sell Symon so quickly. There is one candidate that RMG has already attempted to partner with in at least one major retail pursuit who might listen. Let’s just call them strange bedfellows and leave it at that.\\n\\nThe travails of RMG Networks can be traced back to its origin based upon financial wizardry rather than cogent strategy. Public companies pay a heavy price for their access to capital, and one part of that payment is accountability for results. RMG’s largest shareholders have seen tens of millions of dollars of their owned equity value erased, with a very long and difficult road ahead to regain even some of that. There are two strong indicators that they will take a shot at reorganizing around the Media business. The first is the hiring of a reasonably high profile executive to take on media sales, who had to be privy to RMG’s current status and go-forward strategy before leaving Microsoft. The other is the presence of a deal guy known to the key investors at the helm, replacing the media guy they inherited. Gratuitous focus on the Symon asset in the upcoming earnings announcement would be consistent with such a plan.\\n\\nNeither the media side nor the solutions side of the digital signage business is easy. Some of the lessons of RMG’s struggle are that parts and management need to mesh, critical assumptions need to be based on reality, and strategy trumps perception management. One other lesson might be that IPOs are a sword with two edges.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3tVH47K6e9hUqI2l4Pdgd1"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KL1ftFceH1anh7JLtfnFo","type":"Entry","createdAt":"2019-10-31T15:47:32.580Z","updatedAt":"2020-01-30T13:15:46.404Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-09-04"},"title":{"en-US":"It’s Prediction Kickoff Time: 7 for ’14"},"slug":{"en-US":"its-prediction-kickoff-time-7-for-14"},"tagline":{"en-US":"It’s Prediction Kickoff Time: 7 for ’14"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The summer is receding as fast as it arrived, children are back in school, and oh yes… the football season is upon us. As always, the kickoff of the football year serves as the signal to launch the "},"description":{"en-US":"The summer is receding as fast as it arrived, children are back in school, and oh yes… the football season is upon us. As always, the kickoff of the football year serves as the signal to launch the prediction cycle for digital signage. Like the annoying kid in fifth grade who waved his hand to answer every question, the need to be first is an apparent character flaw.  But at least I’ll be on record, for better or for worse, before the onslaught of predictions at year end.\\n\\nBefore looking forward, a look back at last year’s predictions is always in order, reveling in the accurate ones, and owning the losers. So here they are:\\n\\n*A Fall event is cobbled together:* This one came true as Dpb Media Week has emerged as a broadly programmed and widely attended event. While it still lacks a true Organizing Committee that would allow it to be even more spectacular, there is little doubt that this will become a fixture.\\n\\n*No Pi In The Sky:* While there is plenty of talk about low cost devices, the only one featuring the Raspberry Pi clocks in at about $400. It would be hard to argue that The Pi  has taken a slice of the media player business to this point. More on this later.\\n\\n*Streaming is not Dreaming:* Well, apparently it still is a dream. Things are moving in the right direction, but slowly. Missed on that one.\\n\\n*Big Deals Define The Landscape:* I was looking for a big number of new, corporate network deals to come down. While there have been a few of note, most have been network refreshes or re-platforms as opposed to new networks. We’ll be tough on the grading and say this was a miss.\\n\\n*Consolidation? It Depends:* This one was right on. Vendor consolidation was a no-show, while there was some shrinkage as companies like Symon and EK3 were acquired by network operators. The real action has been in networks, led by the realignment of most of CareMedia’s network assets.\\n\\n*Advertising:* Something has To Give:  The plum remains in the pie, as the technological approaches to ad buying have continued to sputter. There is still some gold in those hills, but models must evolve. We’ll own the miss on this one.\\n\\n*Big Money? It is waiting at the Exits:* I’ll call this one a push. There have been two big exits of note (Symon and EK3), but on the vendor side, not the network side. But there was not big institutional movement in 2013, so that part seems accurate. See #7 below for more on this.\\n\\n*Summary:* a 3-3-1 record is nothing to brag about, but no guts, no glory. This year’s predictions take a few more chances, so read on and feel free to comment.\\n\\n__Here are 7 predictions for ’14. Numbers don’t get much more football than that.__\\n\\n__1. Collateral damage:__ There will be at least two business failures of note in 2014, driven in part by the falling rates for both advertising and SaaS subscriptions among the undisciplined and the desperate.  Network operators and software providers will learn the hard way that once you drop prices, you can never go back.  I am not referring to the practice of selling remnant ad inventory at bargain rates, or the natural (but moderate) downward trend of subscription prices. What we have started to see in the past 12 months are examples of dramatic rate cutting that can only point to a downward spiral. It is unhealthy for all involved. Networks caught in that situation will likely be able to sell their assets at pennies on the dollar to their more disciplined competitors. Software vendors trying to buy love won’t be so lucky.\\n\\n__2. Android profusion turns to Android confusion:__ There will be plenty of Android tests in the coming year, but adoption will not be as swift or  as wide as some would have you believe. One challenge is that the Android media player market is headed for the same type of fragmentation from both a hardware and software perspective that the mobile industry has dealt with.  Testing and support costs will provide some whiplash for vendors as well. Android efforts will represent a separate branch of a vendor’s code stream, driving development costs higher as well, if the vendors choose to keep pace with their core products.  Serious buyers will be very cautious and concerned with reliability, remote capabilities, root level control and roadmap. There is a better way, which will become clearer next year.\\n\\n__3. Big guys do some rethinking:__ Perhaps the biggest vendor splashes of 2013 were Samsung’s SoC introduction and Intel’s software dalliance, nee RCM. In 2014, we are likely to see Samsung alter its approach in one of two ways. It will either change the SoC architecture to be more friendly to mainstream content management systems, rather than forcing a trimmed down version; or it will move forward with its own software offering to the dismay of certain partners. In either case, the next model year will most likely include a more capable chipset. From all reports, the product is not gaining traction commensurate with the dollars being spent on marketing and recruiting. Could it be that software matters? Which leads us west to Santa Clara, where Intel will find the sledding a little tough with its RCM venture. I don’t know about you, but I never buy my dip from the company that makes the chips. Look for them to announce a pilot with a big name and very little else in 2014. Rational thought will prevail and they will search for a graceful way out. In the mean time, enjoy the cocktail events.\\n\\n__4. HTML begins a steep ascent as Flash continues its descent:__ This one seems pretty easy. No one, including Adobe, will mourn the death of Flash. For most, it cannot come soon enough. As we near the fourth quarter of 2013, many shops are learning how to create dynamic content using HTML, and that will bear fruit in the coming year. HTML has some baggage of its own, but as more and more content developers get smarter and tools become more widely available, the end game will be positive for everyone.\\n\\n__5. Analytics finally become important:__ For a long time, data and digital signage only seemed to converge at the reporting function of the management application. Data only seemed to matter to advertisers needing to verify their purchases. As 2014 unfolds, we will see marketers (especially in larger retail environments) clamoring for data that helps them get smarter about how to create, schedule and deploy *content*.  I remain fully convinced that the smart people at DS-IQ were on to something many years ago, well before the market demanded it. They knew that insights derived from mashing up digital signage playout logs with POS movement data and external data could both justify ad rates and move merchandise. They were right, and have the data to prove it. Now the market is starting to demand data driven insights. DS-IQ and others will be there to deliver.\\n\\n__6. Size matters:__ Two years ago I predicted (with minimal accuracy at the time) that endpoints would take on different sizes and shapes. While some progress has been made with shapes, the move toward varied and smaller sizes has been somewhat slower. I believe that will change in 2014, as venues make use of both large format and small format displays to present varied messages with different objectives, audiences and engagement strategies. Multi-screen displays will continue to pick up momentum, and small will be the new big.\\n\\n__7. New models emerge:__ Following the initial success of RMG Networks’ IPO, there will be additional attempts at creating new business models in the hope that one plus one equals something greater than two. If there is one thing you can make book on, it is that when a business model creates exits at multiple levels like RMG did, it will spawn attempts to do it bigger, faster and stronger.  Investors, particularly institutional ones, are particularly adept at jumping on bandwagons and will have money ready for the next big idea, with the emphasis on big. Many will be lurking at the upcoming DailyDOOH Investor Conference in October. When the smoke clears, we may have a number of new and large entities with models that are unlike those of their predecessor companies. There will be some interesting dinners in 2014.\\n\\nThings are just starting to get fun, so let’s all have a busy and productive fourth quarter and bring on 2014! Leave a comment and pick on me or provide your own predictions, and we’ll revisit it all next September. Until then, Happy New Year.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"29sZkXv5VhYDvevhNTYyel"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nF9U2k2R12ysivDonVXt4","type":"Entry","createdAt":"2019-10-31T16:05:18.508Z","updatedAt":"2020-01-30T13:15:00.670Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-09-13"},"title":{"en-US":"Projecting Confidence"},"slug":{"en-US":"projecting-confidence"},"tagline":{"en-US":"Projecting Confidence"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"While everyone seems to have their own definition of thinking outside the box, it often turns out to be a euphemism for desperation, and amounts to endless testing of half-baked ideas."},"description":{"en-US":"While everyone seems to have their own definition of thinking outside the box, it often turns out to be a euphemism for desperation, and amounts to endless testing of half-baked ideas. When someone *acts* outside the box, they deserve recognition for the strength of their convictions and willingness to accept risk. Such is the case with STRATACACHE CEO Chris Riegel, whose company today was revealed as the owner of the enVu Mall Media network in a post on The DailyDOOH. The move seems to provide some insight into Riegel’s overall strategy and is worthy of examination.\\n\\nAlmost exactly two years ago, STRATACACHE announced that it had a $25 million fund at its disposal for the purpose of acquiring technology and media companies in the DOOH space. The company openly solicited inquiries from candidate companies. I am not privy to their process, but I would guess that they received plenty of interest from fringe operators seeking an exit across the spectrum of DOOH. Probably not the targets that Riegel and his investors had in mind. Given what has transpired in the two years since then, it looks like the company chose to invest in itself.  Major announcements have included the acquisition of a pretty significant piece of real estate in hometown Dayton, product and business development focus on the banking space, and now enVu.\\n\\nMost executives would treat a $25 million war chest as a mandate to quickly spend it on the types of deals that were flying around the boardroom table, whichever those were at the time. Given the wording of the announcement, it sounds like the mission *du jour* was to begin the consolidation of the digital signage software space. To his credit, Riegel presumably passed on acquisitions that weren’t going to be either strategic or accretive. Instead, it appears that the war chest was used to first significantly upgrade the infrastructure of the company; second, to enter a vertical market where there was opportunity and vulnerable competitors; and third, to go into the network business in a non-traditional way. The ROI on the real estate deal will almost certainly be positive over time. I am not aware of how the banking focus has gone, but they are still at it in partnership with Bloomberg. There is little to quibble with in taking a vertical focus. The third investment, enVu, is notable for its risk profile.\\n\\nEssentially, enVu is the next incarnation of the ill-fated Reactrix. They are deploying very expensive projection and interactive technology and delivering content on swatches of floor in high traffic mall concourses. One must assume that homework was done on the epic failure of Reactrix before this one got off the ground. At least one Reactrix alumnus, (Jon Keller, ad sales) is on the executive team. The two other executives mentioned in the interview share BroadSign DNA on their resume, indicating that they understand scale and know each other, if nothing else. Given the high capital costs for deploying the technology, the keys to success will be managing and minimizing the revenue share and/or rent paid to mall owners (a huge contributor to Reactrix’s failure), and actually selling ads. The proper steps will be taken to provide a good media kit. Jumping that gun a bit, “5 billion” has already been used to estimate annual viewership at rollout. Whether those are gross, net or unique viewers matters little, as it is just PR hype. Either the network will attract a viable, measurable demographic, allowing them to sell ads, or it won’t. Assuming that STRATACACHE is the primary financier, it certainly looks like a very significant chunk of the war chest will go toward enVu’s startup costs. A bet has been placed, and it is not at the $5 table. if they win their bet, they can sell the network at a premium, and retain a software and services customer in the process. Or they could keep the company if that makes more financial sense. We are a long way from that fork in the road, but it will be interesting to observe.\\n\\nRisk free? Certainly not. But the fact remains that our industry suffers from a dearth of risk capital and risk takers. Riegel amassed the former, and showed patience and creativity in deploying it, taking a portfolio management approach. *For that alone, respect, kudos and well wishes are due.* Like any portfolio, there will be winners, losers and average performers, and only time will tell how things turn out. In the mean time, it is refreshing to see someone decline to whine and expect to win. We need more of that!\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"281Eixt5Hsl1cidh0UDsp4"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ym20TtAQjd8tCaiLXQF8j","type":"Entry","createdAt":"2019-10-31T16:10:48.100Z","updatedAt":"2020-01-30T13:14:28.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-06-13"},"title":{"en-US":"Reality Check: An Industry In Transition"},"slug":{"en-US":"reality-check-an-industry-in-transition"},"tagline":{"en-US":"Reality Check: An Industry In Transition"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"After many years of false hopes, bad predictions and the occasional tease, it appears that the era of consolidation is finally upon us. "},"description":{"en-US":"After many years of false hopes, bad predictions and the occasional tease, it appears that the era of consolidation is finally upon us.  It must be true since random industry people mention it in the course of conversation, which had never been the case before. It had to happen sooner or later.  Let’s think about why.\\n\\n- The sustainable venues for ad-supported networks have been identified, exploited and/or bungled, but are now mature enough to be considered a zero sum game. Continued growth will eventually require business combinations or modified business models.\\n- Corporate networks not dependent upon ads are either ready for their 2.0 iteration or hot to get started. As a group they are both savvy and picky buyers. This means that the universe of potential solution providers will narrow, even as new companies spring up and proclaim themselves leaders.\\n- On top of that, consultants have entered the fray with varying degrees of expertise, independence and useful process. Whatever their methods, their own purposes are best served by keeping an initial list of candidates relatively short, and an internal list of trusted providers even shorter.\\n\\nIn short, the market dynamics will simply not support more than a dozen healthy, growing providers, if that. All of this points to consolidation. *(Note: While this post was in process, one consultant spammed industry inboxes with a piece positioning software selection as “You versus the 300”.  One presumes it is his strategy to market to prospects foolish enough to think that there really are 300 candidates that only he could sift through for them. Laughable, folks.)*\\n\\nWithout rehashing the deal yet again, RMG Networks made industry headlines with their SPAC-powered acquisition of Symon Communications and the less understandable re-animation of the corpse that was Akoo. Additional deals are rumored to be in the offing. Whether the newly re-formed company succeeds or not is almost irrelevant. Their actions have defined a new liquidity strategy for investors in digital signage: put companies together and create a more attractive exit vehicle.\\n\\nWe are likely to see more examples of strange bedfellows as companies seek a way to find a competitive edge, execute a survival strategy or to achieve liquidity. The recent Wireless Ronin-Delphi Display deal was at least one of the above. Look for rumors or news of other tactics such as:\\n\\n- Joint Ventures\\n- Rollups of network or technology assets\\n- Verticalization\\n- Traditional buyouts or mergers\\n\\nScale, depth and breadth will be the buzzwords that accompany such deals, along with the occasional hat tip to synergy. Regardless of the structure that some of these deals may take, or the rationale provided for them, the new reality reflects a recognition that the industry is in transformation.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7GEcVKAYPFySBVmkkZVy0s"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"M3w8W3q0NTb3uAAOnwd9x","type":"Entry","createdAt":"2019-10-31T16:20:49.267Z","updatedAt":"2020-01-30T13:13:29.735Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-06-08"},"title":{"en-US":"RMG At The Crossroads: Let’s Make a Deal"},"slug":{"en-US":"rmg-at-the-crossroads-lets-make-a-deal"},"tagline":{"en-US":"RMG At The Crossroads: Let’s Make a Deal"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In some of the least surprising news in recent memory, word came out Wednesday that RMG Networks is mulling an IPO in which it would raise $250 million in equity financing. "},"description":{"en-US":"In some of the least surprising news in recent memory, word came out Wednesday that RMG Networks is mulling an IPO in which it would raise $250 million in equity financing. The timing is not shocking considering the overheated reaction to the LinkedIn IPO, the warm reception for Pandora and the astronomical valuations contemplated for the arguably fatally flawed Groupon. RMG, which is funded primarily by Silicon Valley VC stalwarts Kleiner Perkins and DAG Ventures, was clearly headed toward a new round of financing to drive growth and take advantage of RMG’s momentum. The last several months have basically been a public speaking road show for CEO Garry McGuire, with the goal of positioning him as the leader of the free world of DOOH, and the company as an unstoppable force. With that PR job nearly complete, why not extract the next round from the public at market bubble valuations? As much as the investors would undoubtedly love to prove The Greater Fool Theory and sell you shares at inflated prices, RMG might not really be ready for that level of scrutiny. McGuire implied as much in an interview yesterday with DailyDOOH’s Gail Chiasson, saying he was *“not convinced that (an IPO) is the way to go right now”*.\\n\\nIn related news, McGuire confirmed the departure of Suzanne LaForgia, EVP of Advertising Sales and Luke Zalentz, EVP of Business Development. LaForgia was a ballyhooed hire just a year ago, after her stint as the figurehead atop the Bilderberg Group of DOOH, a/k/a the DPAA. Zalentz was a long-timer at RMG. Of note is that neither position was replaced. These departures come on the heels of the April departure of Bob Martin, then RMG’s CMO, to work for SeeSaw Networks. Martin had been at RMG for 18 months. There is no Marketing executive currently listed on the RMG management team web page. Are all these moves just turnover, or a thinning of the top heavy herd in preparation for discussions with potential new investors, either private or public?\\n\\nMcGuire also unveiled a reorganization of the RMG networks into three groups, as reported in the DailyDOOH article:\\n\\n1. __Executive Traveler__ – which includes all the airplane, airports and lounges;\\n2. __Fitness and wellness__ – which includes gyms, health centres and pharmacies;\\n3. __RMG Local__ – which includes taxis, hotels, casinos, and N.Y. Times (coffee bars and casual dining.\\n\\nThis bears an uncanny resemblance to the way RMG described itself two years ago in a Digital SIgnage Today article: *“RMG’s three initial audience networks – the Business Traveler network, the Health & Fitness network and the Urban Mobile network.”* While this sure sounds a lot more like a renaming than a reorganization, it does seem to confirm the rumored end of RMG’s representation of mtvU, which is a college campus network that still exists in RMG’s online Media Kit (link here), which provides some other clues to the nature of RMG’s business model and potential changes in store.\\n\\nLet’s look at the pieces of the puzzle. RMG was formed and launched after the Danoo acquisition of IdeaCast in 2009. The legacy Danoo network is now known as the NYTimes.com Today network, and is focused on urban cafes and eateries, with 650 locations according to the RMG Media Kit . Interestingly, press releases at the time of the IdeaCast acquisition claimed 850 locations for the Danoo eatery network, although that may have included some airport shops. In any case, it does not appear to be a growth vehicle based on number of locations. Most people who have observed that network would agree that the screens are generally placed in non-optimal locations within the cafes, that the screens themselves are too busy to be engaging, and that there do not appear to be many advertisers. It is hardly a case study for a world class digital signage network from any perspective. To my limited knowledge, the technology that powers NYTimes.com Today is not leveraged in the RMG portfolio beyond that network. More on that later. IdeaCast brought the In-Flight Entertainment business to the party, which is appears to be the crown jewel of the business. IdeaCast also brought along the Fitness Network, which by some reports is hardly a world beater. The network apparently has lesser ability to target content at the site level due to the nature of its infrastructure, as compared with its key competitors, Zoom Media and Health Club Media Network. A brutally candid view of the Fitness Network appeared here. A 2011 acquisition, Executive Media Networks (since renamed the Executive Travel Network) is deployed in many top airline clubs and lounges, and is reportedly a very good property, and obviously a good fit with the In-Flight business.\\n\\nRMG’s entry in the Point-of-Care business (now lumped in under Fitness and Wellness) is an acquired company, Pharmacy TV, which went belly-up several years ago after deploying in over 400 Long’s Drug Store locations, later re-emerging with fewer than 100 locations, all far less attractive than Long’s. The media kit also lists two non-owned health-related networks which they claim to represent, although only one of those is also listed on the web site itself. Draw your own conclusions. One might ask where the sales leverage is between the primary businesses of cafes, fitness clubs, in-flight entertainment and VIP lounges and the tightly focused world of pharmacies and doctor offices. Adding to the mix of sales rep agreements are the now-departed mtvU and a casino network based in Caesars, Harrah’s and Horseshoe properties. Finally, there is a Taxi Network in conjunction with Taxi Magic, which appears to be early stage from what I can glean.\\n\\nAll together, there are owned networks that are split between very good and marginal, and a series of ad sales rep agreements that in a perfect world would deliver hefty commissions without the need to make a capex investment. Actual results of the sales rep activity may have varied from the ideal however, especially in light of the executive departures confirmed yesterday. Those executive departures may signal a decisive move away from the third party ad sales rep business, and a reinvestment in owned networks. I believe that the rollup model for networks has some validity, but acquisition diligence will trump opportunism in the end. Kleiner, which backed Danoo/NYTimes from the start, picked up the In-Flight gem with IdeaCast, but also the less attractive Fitness network. The Executive Media Network win was offset by the questionable-at-any-price Pharmacy TV move. The group of networks with which RMG has ad sales rep agreements (or *had*, based on the conflicts between the media kit and the web site) is a mish-mash of verticals, demographics, technologies and special situations. It does not leverage the strength of the core properties or the time of the sales team. Hence the logic of refocusing on owned properties.\\n\\nRMG has a defensible top position in an attractive niche in the Business Travel vertical. They are not even close in any other vertical with an owned network. Is this the stuff of an executive summary for a pre-IPO S-1 filing? Decide for yourself.\\n\\nYesterday’s news article refers to the desire to raise $250 million for new acquisitions. Potential investors need to ask two questions. First, what percentage of the RMG juggernaut does one get for $250 million? You can bet that private investors, which is probably the path of least resistance, would get a much lower pre-money valuation than public investors. Life is a series of tradeoffs. Second, will the acquisitions leverage strengths or simply be whatever they can find at bargain basement prices? They have not made a game changing acquisition since the relaunch of Danoo-IdeaCast as RMG. The EMN deal was a good niche deal for sure, but they have not been successful in pulling off something bigger, and that is not for lack of trying. It seems clear at this point that RMG has little taste for funding the capex for new networks, having experienced that at Danoo, whose growth stalled, perhaps in an effort to conserve capital. Since McGuire said that he now has three deals in line that would eat the full $250 million, he must not be bottom feeding for the next Pharmacy TV deal. So what could it be? Given the relabeling of the network groups and the size of the potential deals, the candidates for acquisition are relatively small in number. We may never know who the companies are that McGuire is referring to, but I will bet the traditional box of donuts that he knows the executives of at least two of them from DPAA meetings. I have sealed the names of my short list in an empty mayonnaise jar buried in the backyard.\\n\\nRMG has also struggled to create a consistent technology infrastructure that would deliver operational efficiencies. If they proceed with multiple network acquisitions, that situation is likely to be exacerbated. In fact, one savvy observer told me a year ago that RMG could not successfully go public without making a technology acquisition. The reasoning was twofold. First, running multiple networks on multiple platforms is very costly and inefficient. Rollups need to exploit efficiencies of scale, and infrastructure is a big piece of that. Second, a consolidator like RMG would need to have a captive technology advantage to build and maintain barriers, a story that plays well on IPO road shows. The Danoo legacy platform has not been asked to scale into thousands of sites to date. It is probably not viewed as the answer. If RMG chose to acquire technology, the list of potential candidates for a scalable platform deal is actually fairly short, but it is not clear that it is a current priority. In any case, a harmonization of technology infrastructure will be a costly effort, but will have to make its way on to the pre-IPO to-do list at some point, whether they choose to make or buy.\\n\\nThe tea leaves seem to indicate that RMG is focused on filling its three network buckets with more owned networks, and rationalizing its efforts to sell ads for non-owned networks, which is a very competitive business. A second box of donuts says that they will raise more private money before they consider an IPO, betting that investing in and fixing the model and then hitting some proof points will render a higher valuation down the road. To their credit, RMG was bold and early in the consolidation game. They have learned some tough lessons, and are now at a crossroad where they must choose a path toward the next stage. That path must leverage what has worked and address areas that have not performed as well. As you can see, it is a toll road.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3tLwyRV8NKOBoolSIIL2OM"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"39pwAL6s032tGXykjvW8Pl","type":"Entry","createdAt":"2019-10-31T16:37:08.314Z","updatedAt":"2020-01-30T13:12:21.287Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-05-14"},"title":{"en-US":"RMG: The Old Double Whammy"},"slug":{"en-US":"rmg-the-old-double-whammy"},"tagline":{"en-US":"RMG: The Old Double Whammy"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"First the facts, which are well established by now: On Thursday, RMG Networks reported an abysmal first quarter in which revenue came in at $12.6 million, off 16% year-to-year, and the company booked a net loss of $8.3 million. "},"description":{"en-US":"First the facts, which are well established by now: On Thursday, RMG Networks reported an abysmal first quarter in which revenue came in at $12.6 million, off 16% year-to-year, and the company booked a net loss of $8.3 million. The latter number seemed to really surprise anger The Street, and the shares of RMG took a hit of nearly 71% in a single day, with about three-quarters of the public float changing hands during the day. The company’s market capitalization dropped to less than $13 million. As a measure of the magnitude of that valuation decline, RMG had purchased Symon for about $45 million in cash just 13 months earlier. This is a meltdown of epic proportions.\\n\\nTo be clear, I get no rush of *schadenfreude* from RMG’s distress. There are some really good people who got hurt by this, especially the Symon alums in Dallas. It does no one in this business any good to have a very public debacle of this nature, and serves as another reference point to make potential investors skittish, be they public or private. Nonetheless, a Ronin-esque loss of shareholder value is worthy of analysis.\\n\\nBack in December, 2012, I posted about the Special-Purpose Acquisition Company (SPAC) that became RMG Networks months later. It is a complicated bit of financial alchemy, and historically has been better for sponsors than investors.  At the time I wondered, “whether this is a *strategic* combination or an *opportunistic* one”. With the benefit of a year’s passing, it would seem that it was more likely the latter. While Symon has closed some nice deals (largely overseas) there has not been much evidence of synergy with the existing RMG network businesses, and it would appear that the profitable Symon business was from the outset a good shield for the very real problems within the RMG media business. The exit of many Symon employees in the months following the merger was probably the best signal that RMG was taking a different direction than the previous Symon management team. Many of those exits were involuntary, and culture was changed dramatically overnight. Given the networking activity that went on yesterday, there are likely to be some voluntary departures in the coming weeks. \\n\\nFrom that same post:\\n\\n*The SCGQ deal will be good for the industry if it is consummated and begins to trade with credible volume and reasonable transparency in the New Year. Strong market support for a DOOH conglomerate would bode well for future deals in the public and private market for networks and providers alike. The fact that the VCs and PE firm have a positive exit in the space is also a good thing.  While SPACs have a checkered history, and there is plenty of market risk and execution risk involved, I hope that this one works out well for everyone.*\\n\\nAs it turned out, the stock has been thinly traded, averaging less than 11,000 shares in daily volume. That, combined with the steady decline in the stock price since its IPO last year has created a real challenge for the RMG executive team. Their strategy and stated intention was to make several more acquisitions. Ideally, those acquisitions could be done with shares trading at a healthy price, preserving precious cash for other priorities. But the low volume and weak price were a double whammy. First, targeted companies were not eager to take illiquid stock in exchange for their own equity. By way of example, a company taking $10 million worth of RMG shares trading at $8 a share would need 113 days of average trading to liquidate its position after the lockup period, ignoring the downward pressure their selling would inevitably have. That is less than ideal, and at least one major deal in the past six months died at the eleventh hour for that very reason. Second, RMG itself would have to dilute its own shareholders (the vast majority of its outstanding shares are held by insiders) more than they would want to in order to buy companies with equity, even if they could. And they couldn’t, so they were left with trying to grow Symon and solving RMG’s core problems. So it has been a tough year for Garry McGuire and his Board, and now their problems have multiplied. So what is next?\\n\\n__The Stock Price__\\n\\nTrading under a dollar at the close of business on May 8th, most of the bad news is built into the price. There will likely be what is known in the business as a dead cat bounce as short traders decide to cover and take their gains while bargain hunters and believers snap up shares at a perceived bargain price. That said, it is unlikely that the losses from May 8th will be easily recovered without a quarter or two of better performance, as in profits or some stellar news. Routes to support the stock price might include either a share repurchase by the company (probably not a great use of cash, and silly, since it would reduce public float further), or aggressive buys from insiders, sponsors and believers. Given the nature of how the company came to be, I don’t rate the odds of that as very high. As a result, RMG’s momentum as a public concern will stall until it can justify a higher share price. For those of you who love numbers, the 70.6% price decline will require a 240% rally just to get back to where it was on May 7th, which in turn was still 67% below the 2013 IPO price.\\n\\n__The Strategy__\\n\\nRMG is unlikely to be able to make any new acquisitions until there is some substantial recovery in the stock price. Such is the risk in a strategy that is based on using public equity to cobble together a business. The option to sell Symon or even the media business does not solve any problems, and would only embolden the class action attorneys who are no doubt preparing to feast on the plight of RMG as you read this. Therefore, dramatic growth and improved results will have to be accomplished through great execution and improved sales efforts. That will not be easy: direct entry into the giant Brazilian market was reportedly aborted earlier this year as management cut bait after a brief and costly foray, so the company will count on performance from various partners in South America. Things appear more robust in EMEA and Europe, and second quarter revenues should show seasonal improvement, but all eyes will be on the bottom line. The company’s CEO, in his only tweet of the day posted immediately after the earnings call, called attention to a not-so-coincidentally timed blog post about their beautiful and costly new Experience Center in their new Dallas office. Somehow, that just didn’t feel like the right topic at the right time.\\n\\n__The People__\\n\\nPresumably the Board had the results in hand well in advance of Thursday’s conference call. They knew the news was grim, but they did not know if they could spin it positively. They found emphatically that they could not. Will this mean changes at the top? Unless there is a miracle worker waiting in the wings, it would be largely symbolic, but don’t underestimate the potential reaction of the insiders who hold so much of the equity of RMG. There are 9.6 million warrants outstanding with a strike price of $11.50. Employees and major insiders holding these warrants do not need the Black-Scholes model to determine the value of their holdings: they are effectively worthless. As a result, some who were hanging on hoping for the pot of gold are now working the phones and LinkedIn, which may have a distracting impact on performance, to say the least.\\n\\n__The Impact__\\n\\nAs noted above, it would have been beneficial to the broader industry if RMG had seen early, demonstrable success. Unfortunately it has not, and now its ability to execute its stated strategy, growth by acquisition, is stalled for the foreseeable future. Once again, the suitability of a public vehicle for a digital signage entity is called into question for everyone except those turning it into a liquidity event. A potential consolidator has been neutered and an opportunistic merger has failed to excite investors, evidence yet again that well-conceived business models will ultimately win over financial hocus-pocus. The old double whammy will be felt well beyond Dallas and San Francisco for a time to come.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7tOWAXdEwJQhgNPB0Y8ESr"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1LBL0L2mhRJP6NviKq4PTu","type":"Entry","createdAt":"2019-10-31T16:46:29.230Z","updatedAt":"2020-01-30T13:09:24.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-01-06"},"title":{"en-US":"SaaS vs. Enterprise: Debate or Analysis?"},"slug":{"en-US":"saas-vs-enterprise-debate-or-analysis"},"tagline":{"en-US":"SaaS vs. Enterprise: Debate or Analysis?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I have recently seen more conversation than usual regarding the software-as-a-service (SaaS) model versus the enterprise licensing model. Usually, that conversation is generated from the vendor community more than the user community."},"description":{"en-US":"I have recently seen more conversation than usual regarding the software-as-a-service (SaaS) model versus the enterprise licensing model. Usually, that conversation is generated from the vendor community more than the user community. Full disclosure and perhaps some foreshadowing of where this post is going: my company supports both models. There are reasons for both vendors and network owners to favor one model over another. It is sort of like the old “great taste, less filling” debate, only perhaps less entertaining. *(Note: I miss Red and Rodney)*\\n\\n\\n\\nLet’s have a look at three reasons why vendors or users would find themselves enamored with one model or the other. On the SaaS side, vendors and many of their investors favor the SaaS model because:\\n\\n1. The single image, multi-tenant model is a marvel of efficiency. Development efforts go into enhancements that every customer receives and infrastructure is leveraged across all customers. In a classic SaaS environment, there are no “forks” in the road that lead to inefficient use of resources.\\n2. The subscription model that is typical of SaaS deals results in a growing stream of recurring monthly revenue that grows as the customers and the customer base expands. It is the gift that keeps on giving.\\n3. A SaaS sale is often easier to close because it makes the software a variable expense rather than a capital expenditure. It can be the path of least resistance. Salespeople like that.\\n\\nCustomers often favor the SaaS model because:\\n\\n1. Because a SaaS deal limits cap ex dollars, there is less risk in the early stages of a network. If the network rolls out slower than anticipated (gee, does that EVER happen?) costs are kept low. If it doesn’t work out, then there is not a depreciating asset getting no use. It is the path of least risk, and costs are fairly easy to forecast. CFOs like that.\\n2. Speed to deployment is unparalleled. Because the infrastructure and support is already up and running, a network can be launched just as fast as the player and display hardware can be installed in the field.\\n3. SaaS does not require the purchase of software, the purchase and maintenance of centralized servers and a content distribution network, or the administration of support staff. Good SaaS vendors have this figured out, and they bet their business that they got it right. If a customer wants to invest in content, operations and ad sales, but not IT, SaaS is a great choice. Additionally, many SaaS buyers with strong IT departments just don’t want to add digital signage to their portfolio for any number of reasons.\\n\\nAnd then there is the enterprise deal, wherein a customer purchases the actual software, installs it within their own infrastructure and effectively operates the network on their own. The purchase typically includes a substantial downstroke for a specified number of  seats (as measured by media players), with further purchases required at predetermined thresholds. Instead of monthly SaaS fees, a monthly maintenance fee is charged that reduces monthly expenses significantly. Vendors may like enterprise deals because:\\n\\n1. While supporting an enterprise deal can often involve taking a development “fork”, creating different versions for different customers, the added complexity and expense is balanced by the injection of the large up front payments for tiers of seat licenses. While the recurring revenue (maintenance) from an enterprise deal is far less than that of a SaaS deal, the vendor realizes more cash in the early years, while the customer realizes very significant savings over the life of the deal. Conventional wisdom says that a “crossover point”, that point in time when the customer starts to realize savings versus a straight SaaS model, of 24-36 months is acceptable. Vendors will gladly bet on their ability to generate new deals before the crossover point on older deals.\\n2. It is harder to sell SaaS for very large networks. Without fail, as a network plans for, approaches or crosses the 1,000 player milestone, a monthly SaaS fee begins to catch the attention of the person signing the checks. This probably has to do with the universal ability of people to multiply a number by 1,000 without a calculator. The typical question that is asked is “why are we renting, and not owning?” The ability to offer an enterprise licensing program is often a requirement for large, growing networks, or networks contemplated by companies with strong IT departments and good infrastructure. It often does not make sense at 1,000 players to contemplate a switch, but that is when the information starts to get gathered.\\n3. SaaS software, even though it may be fundamentally the same as an enterprise product, tends to be viewed as a commodity. Monthly prices are compared more readily than features and functions. An enterprise license tends to be viewed as a product, and value can be linked to functionality, ease of customization and integration points. Enterprise deals allow a vendor to sell based on differentiation, and price plays an important, but subsidiary role to fit and function. The ability to sell on value versus price is critical.\\n\\nCustomers may prefer enterprise deals because:\\n\\n1. They want to own the software and integrate it with other applications in their portfolio. They view digital signage as strategic and want the control to use it strategically within their business. I usually refer to this as making it onto the portfolio map behind the CIO’s desk.\\n2. The reduction of operating expenses achieved by swapping higher SaaS fees for lower maintenance fees has a positive P&L impact, especially in an ad supported network model. Additionally, the large downstrokes for blocks of seat licenses can be placed on the balance sheet as an asset and depreciated (a non-cash expense). In many companies, managing the impact of a deal on financial statements is of paramount concern, and an enterprise license fits the model well for larger companies.\\n3. If there is a feature or function that is needed by the users, an enterprise customer will generally have the ability to specify and pay for a custom enhancement, whereas a SaaS customer will have to wait until the needed feature is delivered in sync with product development priorities and resources. This is not something to overlook. Managing a SaaS product efficiently involves assimilating, abstracting, juggling and prioritizing customer requirements in a way that advances the product and satisfies the greatest number of users. “Do this now” can be a tough request to honor consistently in that environment, even if someone asks nicely. While any software company would want to minimize the number of versions out there, in an enterprise environment there is more freedom to create one-off enhancements for a customer and then bring those enhancements to the other versions if that makes sense.\\n\\nThere is no right or wrong answer, but there are many reasons to consider both SaaS and enterprise models. Our notion from the outset was that SaaS would have the most immediate and general appeal for a new technology, but as large deals evolved or appeared, an enterprise model would be the price of admission. That has proven to be true. Managing a product offering that includes both SaaS and enterprise options requires careful planning, extra resources and a thoughtful sales and marketing effort, but the cross-pollination and ability to meet the needs of early entries and mature networks alike seems well worth it. Taste great? Less filling? Sometimes it is OK to feel strongly both ways.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1oPP5CY5OFIvftmB0Ojad8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3QA19oZsgdI3P99y79dv1T","type":"Entry","createdAt":"2019-10-31T18:44:40.961Z","updatedAt":"2020-01-30T13:06:19.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-10-05"},"title":{"en-US":"Should We Adjust What We Measure?"},"slug":{"en-US":"should-we-adjust-what-we-measure"},"tagline":{"en-US":"Should We Adjust What We Measure?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Prior to the explosion of smartphone usage, makeup application was probably second only to eating in "},"description":{"en-US":"Prior to the explosion of smartphone usage, makeup application was probably second only to eating in terms of causing auto accidents. A few years back, I was driving my daughters to school when I got rear-ended by a nice lady putting on her makeup while approaching a red light.  My daughters were fine, but I suffered from some whiplash, with quite a bit of pain in my neck and between my shoulder blades. A friend referred me to a chiropractor, and despite some skepticism I went in for a visit. I bought in to a treatment program and it helped. In the process, I learned about subluxations, posture and other things.  I genuinely liked the chiropractor and his passion for what he does. The relationship worked out well for all involved. I got the relief that I needed; the practitioner got paid for quite a few office visits and services by makeup lady’s auto insurance company; the insurance company limited their loses to a predetermined maximum. Was it all the adjustments and unusual exercises that cured my ills, or was it simply time and massage? Once I had full movement of my neck I was happily indifferent to the answer.\\n\\nThere is no shortage of skeptics when it comes to chiropractic. This annotated article highlights many points of contention, several related to the measurement of what is actually measurable. One comment of note from the article rang a bell and raised some questions: *“Material things can be measured, making it possible to set up and test hypotheses about them using the scientific method. Vitalistic concepts (such as “life force or Innate Intelligence”) are neither measurable or testable.”* How much of what is being measured in digital signage relates to that which is material and therefore measurable, and how much represents our version of chiropractic’s vitalistic concepts, and are in fact less or un-measurable? Are traditional audience metric studies the DOOH equivalent of a chiropractic adjustment? Does the patient (network) care if they get the result they want? Are we endorsing vitalistic concepts simply because the insurance company (agencies) will accept them?\\n\\nConsider this: audience measurement and recall studies are for the most part the domain of ad-supported networks. They are conducted for the primary purpose of legitimizing the basis for ad rates in terms that agencies and brands are comfortable with from their long experience in traditional media. Once accepted in the marketplace, those ad rates serve as a proxy for the effectiveness of a network in reaching a targeted audience. It is similar to the impact of  Robert Parker rating a wine. At the highest level, there are two types of ad-supported networks: those in which products and services advertised are generally available in the same venue as the digital message, and those in which they are not. In venues where advertised products and services are available, why should we care about traffic, gaze, dwell and recall when we can measure sales? If there is a demonstrable sales lift, then the impact of the advertisement and its value can be measured and a value can be associated with a campaign. There need not be an argument over how many people recalled an ad if their behavior can be documented at the point of sale. In turn, non-endemic advertisers can assess the value of a network based upon its performance for endemic products. As we move inexorably toward customer engagement thru multi-channel integration, even non-endemic advertisers will have new tools with which to measure the effectiveness of a network, a venue and a piece of content.\\n\\nIt is the second type of network that suffers from the subluxation caused by little or no empirical sales data. As examples, consider some of the most influential network members of the DPAA, which include some of the largest and most successful networks in the business. For the most part, we are looking at elevators, workout facilities, medical offices, bars and coffee shops. While they are valuable, highly targeted vehicles for brand building, there are not a lot of endemic products in the elevator of an office building or in a gym. Medical offices do drive prescriptions and other services that can be measured if the practitioner agrees to share that kind of data. So there is little wonder that the membership roster includes Arbitron and Nielsen, as most member networks need conventional measures to support their ad rates. Arbitron and Nielsen have added to the advancement of audience metrics in digital signage and do fine work. Both also count on the prevailing traditional media belief system (impressions and recall) with regard to defining the value of a network to drive their DOOH business. The system seems to work for those that avail themselves of it, so like me and my spinal adjustments, there is little reason to question whether it provides optimum value.\\n\\nBut isn’t it time that we all got our brains around measures that reflect the advantages of DOOH? Impressions and recall are great if you are building brand, which is pretty much all you can do on TV. But DOOH is not TV, and we need to measure *behavior* and the value of *targeted messages*. We have some ability to do that today where endemic items are advertised in a retail environment. We can also impute some behavior from prescription uptake or ancillary service demand in a medical environment. The breakthrough may finally come when we can fully integrate mobile applications, digital signage and venue applications such as POS. As we move toward that day, we need to do so with networks, agencies, brands and media measurement firms working as partners to define what should be measured: the metrics of *behavior*, the metrics of *results*. And we ought to do that before plain old TV gets there and forces their world view on us once again.\\n\\nBy Ken Goldberg|October 5th, 2011|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, OOH Advertising, Retail|0 Comments"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"43C1wJQaNkWJj47ZSDVJjG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7M0NAa5YDitVKW4DKZyVRy","type":"Entry","createdAt":"2019-10-31T18:56:08.025Z","updatedAt":"2020-01-30T13:03:12.094Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-01-04"},"title":{"en-US":"Skull and Smartphones: The Future of Kiosks"},"slug":{"en-US":"skull-and-smartphones-the-future-of-kiosks"},"tagline":{"en-US":"Skull and Smartphones: The Future of Kiosks"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Over the Holidays, I had a Skype conversation with my good friend in Denmark, Horatio. We talked about the life expectancy of technology and the veritable graveyard of gizmos that now are only seen in retro web sites, yard sales and museums."},"description":{"en-US":"Over the Holidays, I had a Skype conversation with my good friend in Denmark, Horatio. We talked about the life expectancy of technology and the veritable graveyard of gizmos that now are only seen in retro web sites, yard sales and museums. Looking at all that was once hot and then displaced, replaced or forgotten forces one to contemplate what is viewed as hot today. I told my friend that I was afraid that the kiosk as we once knew it is headed for the museum, a victim of better, cheaper and more effective technology on the screens of smartphones.\\n\\nMy first professional encounter with kiosk technology was back around 1990. I was a young consultant working with a local company in Boston that wanted to provide health and drug information via kiosks to customers in drug stores. To put the timeframe in proper perspective, the technology driving the effort was a laser disk. The idea sounded good: put the knowledge base of the *Physicians Desk Reference* and other medical references at the fingertips of consumers worried about symptoms, interactions and side effects. Lead them to informed interactions with a pharmacist; help them make decisions about over-the-counter products; and of course provide screen time for potential advertisers. That particular company never gained traction, but they had identified a void in the information flow to consumers and a vertical (health care) that abounds with products and potential sponsors even today.\\n\\nSince that time, informational kiosks of many stripes have been successfully deployed in retail, public spaces and in corporate environments. Wayfinding, gift registry, customer service and even HR applications are among the drivers of growth in that sector. Transactional kiosks have emerged to dispense movie tickets, airline boarding passes and postage quite successfully. Companies like Zoom Systems and Coinstar have blurred the distinction between a kiosk and a vending machine. Even as the growth of kiosk deployments continues, the pieces are falling into place to drastically alter their lifecycle.\\n\\nSimply stated, two layers of mobile technology are going to make informational and many transactional kiosks items of fond memory: smartphones and Near Field Communications (NFC). Smartphones, such as the Apple iPhone and various Droid entries, continue to make their way into the pockets of more and more consumers, with 3Q 2011 U.S. penetration pegged at 44% by Nielsen. Their ability to support applications and to connect to the web has quickly made them a go-to personal platform. A Motorola Solutions Survey published in December provides some good insight into the trend toward greater in-store mobile usage among customers *and* store associates. Among other findings, the survey reports that 43% of consumers responded favorably when asked if they would use a branded store app for wayfinding and shopping lists. Those phones are not staying in the pockets, folks!\\n\\nThe smartphones alone will not displace kiosks, as they are only a vehicle that can move a customer interaction from a kiosk screen to a personal device. Consumers appear widely ready for that. Something still has to replace the initial screen tap or button press to start a session. The elegant trigger for initiating that interaction is still missing, but it is coming. Today, it is possible to provide a link to a web or mobile app using a QR code, SnapTag or even an audio cue. That link could come from a static sign or a digital sign. Both methods provide a one-to-many relationship between the sign and potential consumers, making simultaneous sessions very much a possibility. But each of these techniques have their limitations, and none are likely to survive when NFC is widely available on popular smartphones, a wave that will likely be led by Apple, and quite possibly this year.\\n\\nNFC would allow a digital sign to run a full screen attractor loop, enticing customers to wave their NFC enabled phones at a hotspot to check in, launch a branded app, begin a web-based session, or download a barcoded coupon. Need a store map? You got it. Your friend’s bridal registry list downloaded to your phone? Easy. Money saving coupons? You bet. Movie tickets? I don’t see why not. NFC triggering and delivery combined with digital signage will serve more customers the way they want to be served (on their smartphones), allow for excellent tracking and measurement, and displace the need for the kiosk device itself.\\n\\nIt is inevitable that one-to-one messaging is going to move to the small screen, and the big screen will be used to engage consumers for specific interactive sessions on their mobile devices. That leaves the mid-sized screens of many kiosks in a tough place. There will of course still be a place for kiosks that have special purpose, such as delivery of physical goods or documents, requirements for special devices such as biometric kiosks and more. But even these will likely have an NFC or mobile hook. The smartphone screen will assert its influence very soon. If big screen digital signage operators play it correctly, they can displace many kiosks going forward.\\n\\nI closed my conversation with Horatio with a monologue, with apologies to the Bard of Avon:\\n\\n*Alas, poor Kiosk! I knew him, Horatio: a technology of infinite use and many\\napplications: he hath guided my experience a thousand times; and now I am\\nsad to see him wither away! Here is that touch screen I have tapped I know not\\nhow oft. Where is your gift registry now? Your wayfinding? Your recipes?\\nYour database of relevant information that were wont to set shoppers on a roll?\\nNot one now, to mock your attractor loop? Are you sad? Now get you to my\\nlady’s chamber and tell her, and have her charge up her smartphone, to the\\nnew reality she must come; make her laugh at that.*\\n\\n\\n\\n\\nHoratio didn’t disagree, he simply invited me to Denmark to see it in action.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4sfbnMdpiImJCr0dJlWWKA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6y3tzktLjW5sO1zSXpWqv","type":"Entry","createdAt":"2019-10-31T19:00:52.933Z","updatedAt":"2020-01-30T13:02:26.195Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-11-08"},"title":{"en-US":"The Sports Drink of Roadkill"},"slug":{"en-US":"the-sports-drink-of-roadkill"},"tagline":{"en-US":"The Sports Drink of Roadkill"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"I recently had the privilege of presenting at the 2013 DailyDOOH Investor Conference in New York, an integral part of Dpb Media Week, which is developing into the Digital Signage Olympics, if it hasn’t already."},"description":{"en-US":"I recently had the privilege of presenting at the 2013 DailyDOOH Investor Conference in New York, an integral part of Dpb Media Week, which is developing into the Digital Signage Olympics, if it hasn’t already. Others have done a good job of reviewing and recapping, so I will simply add that I found it motivating, invigorating and very much worthwhile. My presentation at the Investor Conference was entitled “Kool Aid: The Sports Drink of Roadkill”. In it, I try to make the case that evolving and adapting business models will differentiate winners from losers in our space. *(Note: Kool-Aid with a hyphen is an excellent, iconic product with a long history of smiling children. The unhyphenated term Kool Aid is used herein in the metaphorical sense, as explained in the presentation.)* The presentation runs almost 30 minutes, so thanks in advance if you choose to invest your time, and I hope that you find it worthwhile!\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6izJSb3zBOdKXNDZ6X16EE"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5lWLcOPyxgJ6Omh2oKzMaN","type":"Entry","createdAt":"2019-10-31T19:13:30.165Z","updatedAt":"2020-01-30T13:01:55.563Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-03-09"},"title":{"en-US":"SRO On First Train Out of Santa Clara"},"slug":{"en-US":"sro-on-first-train-out-of-santa-clara"},"tagline":{"en-US":"SRO On First Train Out of Santa Clara"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"From the level of exposure at the Digital Signage Expo this year, you would think that ARM-based boards had just been invented and Google had rolled out a radical new operating system with a cute logo resembling R2D2."},"description":{"en-US":"From the level of exposure at the Digital Signage Expo this year, you would think that ARM-based boards had just been invented and Google had rolled out a radical new operating system with a cute logo resembling R2D2. The truth is that ARM is not quite as old as good old Artoo, but almost so. And Android, the OS behind the cute logo? It was introduced 6 years ago and has quite a bit of community support, but at its roots is still an OS optimized for consumer mobile products, not that there is anything wrong with that. What has happened to cause this sudden stir in the digital signage world?  Two things, actually. First, the increasing capability of low cost ARM CPU-GPU boards to display high definition content has created a cost/performance chasm for certain applications when compared with the reigning chip king, Intel’s X86 architecture. Stubborn and/or tone deaf, Intel continues to pour huge marketing dollars into its highest-end chips in an industry screaming for lower cost platforms, and to date has not offered their own ARM implementation. Instead, their recent  introduction of a low cost digital signage reference design board is sadly paired with a fan. *(If you are using media players with fans, you should consider the remarkable failure rate of fanned versus fanless devices, and stop. You might also reconsider smoking, drinking and driving, and running with scissors.)* In the wake of that, a large and inviting market opening was created. Second, a massive marketing push by Samsung, one of the world’s largest producers of ARM chips, emerged as they introduced a strategy to embed consumer grade ARM chips into commercial monitors (SoC they call it, or System on a Chip) in an attempt to mitigate the need for those powerful, costly x86 players. The convergence of these two forces became apparent at the annual gathering of the industry in Las Vegas. As a result, choices are being made that will shape the destiny of vendors and networks alike for years to come, and it is worth taking a moment to understand what has changed, and what has not. The discussion herein is most definitely not meant to denigrate ARM or judge Samsung’s strategy, but to examine the impact of these powerful converging forces. My own disclosure on both ARM and Samsung, can be found at the end of the post.\\n\\nPrior to DSE, software vendors had divided into several camps. One camp took the route of leveraging Samsung’s engineering assistance and marketing dollars and created demoware applications for the show. One vendor even enjoyed a very temporary (but significant) spike in its public valuation following a cleverly worded announcement of their “alignment” with Samsung. Such is the power of buzz, as well as its transient nature, and people should take note of both. Another group of vendors resisted the gravitational pull of the Samsung galaxy and undertook unilateral development efforts on ARM platforms. At least one company actually took both routes. And still others remained on the sidelines, proffering orphaned mobile apps or being content with their lot. Regardless of which camp a vendor found themselves in, it seems that the direction of the conversation has veered sharply toward low cost and lightweight. An entire industry seemed to jump on the first train headed out of Santa Clara, as if the long-awaited convergence of DOOH and mobile was actually going to occur at the chip level and not the content level. The speed with which a group of smart people who proudly chant a mantra of content, engagement, commercial grade displays, 24/7 reliability and software functionality dropped any pretense of diligence was amazing. The excitement over first generation low cost player platforms and lightweight software applications seemed very sudden, almost as if end user interest had outstripped the capabilities of first generation offerings, a potentially dangerous situation. I suspect that equilibrium will be found just as suddenly, as it was in the public market, and that ongoing research and product development will get out in front of demand once again.\\n\\n__Make no mistake about it, ARM-based computing will have a significant impact on digital signage going forward.__ Even from a standing start, it is highly likely that the ratio of ARM-to-x86 digital signage devices deployed will swing towards ARM much faster than you might guess. What is yet to be determined is what form factors, standards and use cases will emerge as predominant in the ARM sector of the market, and what percentage of deployed ARM devices will be *incremental* end points as opposed to *replacement* endpoints. It is fair to characterize both the ARM media player and the SoC display approaches as first generation from a digital signage technology perspective. The obvious rush to have something to announce and/or show at DSE underscored the fact that for everyone involved, it is early in the game. The vendor(s) who spew out dozens of redundant tweets per week or take a price point approach in order to get noticed know this as well as anyone, but are happy to receive the attention that those strategies get them, even as they consider next steps.\\n\\nAs one might expect, the sudden entry of ARM into the industry consciousness created many questions. Amidst the trade show hubbub and puffery it is not clear how many questions were asked by network operators or answered by vendors. Here are a few questions to ask yourself, your vendor, or your resident tech person.\\n\\n1. What is the expected production life of the board/chipset that I am buying into? Am I really future proofed from a capabilities perspective?\\n\\n2. With the pace of change accelerating, what are the strategies for upgrading and staying current?  *Consider that when I buy a Samsung Galaxy Note 3 the day it is released (and I plan to), strong rumors indicate that it will have an Exynos 5 Octa CPU, featuring two chips leveraging ARM’s big.LITTLE design. Eight cores. Even if you can’t decipher all that, you can probably imagine how it might apply to digital signage use cases.*\\n\\n3. What shortcuts are taken to build an ARM player at a low price point, and how does that impact viability in a commercial, 24/7 use case? *Here’s one hint: a reliable power supply with a reasonable life expectancy costs $8 to $20. Power supplies generally come in second to fans as typical points of media player failure.*\\n\\n4. Will I need to change my content strategy and the way I build content?\\n\\n5. Is it appropriate to abandon store-and-forward architecture for my use case? Will I have to?\\n\\n6. Will I need to give anything up to adopt a low cost model? If so, what?\\n\\n7. What failover and redundancy strategies are available to me?\\n\\n8. Can a multi-output, traditional media player offset enough software costs to make it both safer and less expensive than two ARM players?\\n\\n9. In a mixed environment of ARM-based and x86-based devices, will I be able to use the same software and content seamlessly?\\n\\n10. Will Intel respond by cutting prices further on Atom-based boards to try to level the playing field? What if they do?\\n\\n11. How will/can Microsoft respond to an emerging environment where a Windows license approaches the cost of an entire player, rendering it a non-starter?\\n\\n12. Is there a different approach to the large scale market versus the low volume market?\\n\\n13. How should technical choices be dictated by content, environment and use case?\\n\\nMany of these questions are variants of the same questions you might have been (or should have been) asking about media players and architectures for the past ten years, an indication that the more things change, the more they stay the same. The answers to some of them are the stuff of entire posts. The bottom line is that there are more choices now, which is a reason to take a diligent approach to making those choices. That applies to vendors and end users alike. ARM computing has landed on the beach of digital signage, and every constituency in the industry is scrambling to asses how it may impact their business, while strategizing how best to respond to the challenges and opportunities it presents. Many questions will be answered in the coming months as R&D is fed by real world testing and use cases.  It will be exciting times, and what we see today will almost certainly be remembered as early days. You may not regret missing that first train, but it would be wise to contact your travel agent.\\n\\n*Disclosure: Real Digital Media has had an ongoing ARM-based R&D project for months, and we showed a prototype based on that research and our approach to ARM at DSE. We will announce the specifics of our approach and the related products when they are tested and ready to ship, and not before. Real Digital Media is proud to be a Samsung partner. While we were not one of the vendors in the Samsung booth at DSE, we anticipate working with Samsung to bring a differentiated offering to their platform for targeted markets and use cases. We will also continue to offer x86-based players and to invest in extracting every drop of capability from them to meet current and future customer needs.*\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4nAtLGbriJVVr4hkgr8E0q"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5xH1pYYj3vjXPBoDLNzOkd","type":"Entry","createdAt":"2019-11-01T08:46:45.135Z","updatedAt":"2020-01-30T13:01:05.483Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-08-22"},"title":{"en-US":"Taking a Stab at Enhanced Monitoring"},"slug":{"en-US":"taking-a-stab-at-enhanced-monitoring"},"tagline":{"en-US":"Taking a Stab at Enhanced Monitoring"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"While it is fun to opine on issues that impact the ind"},"description":{"en-US":"While it is fun to opine on issues that impact the industry, we seldom take the time to talk about actual technical bits in this blog, or about ourselves. Fair warning: this is one of those times, but even for the non-technical folks out there, the story of Roberto should be interesting. It illustrates how in today’s world of APIs and open source projects, tools and applications can be customized to make them more useful.\\n\\nMuch like your dial tone or internet access, the infrastructure of a SaaS or enterprise digital signage platform is often taken as a given. Behind the scenes, it is absolutely essential to monitor key metrics to assess the performance of all production, staging and enterprise servers in order to proactively identify bottlenecks and potential issues. To do this at Real Digital Media, we use a SaaS application called Scout, which is installed as an agent on each server, communicating with Scout’s management application. The tool allows our engineers to define the metrics that they wish to monitor from a set of plug-ins provided with the Scout application. Metrics that exceed a defined level will generate an email alert from Scout, and we have learned that such alerts almost always serve as an early warning that internal users and/or customers are about to report something out of whack. Experience has helped us identify and resolve issues before the calls come, which makes for happy users.  Scout also lets our engineers write custom plug-ins to augment the built-in metrics. The ability to write custom plug-ins without revising code on the remote server comes in very handy from time to time, especially in the deployment of a new enterprise install, where new metrics can be devised and watched to explain or head off typical issues.\\n\\nIn daily usage, we’ve tied the most critical metrics watched by Scout to a dashboard that the support team can keep on a large display or pull up on their desktop screens. That capability, combined with the email alert system, is useful, but does not mesh with our work styles and requirements.  It is rare for all the members of our development and support teams to be assembled in the same place. Geography notwithstanding, it is critical for them to share ideas, issues and information on a continuous basis. They have found that the most effective way to support communications during a typical day is to use a chat room powered by 37 Signals’ Campfire product. To fully integrate Scout with Campfire, we needed to do a little bit of magic.\\n\\nThe problem was well defined. We needed to have Scout alerts routed into the Campfire chat room so that all of the team could get immediate feedback, decide amongst themselves what next steps should be, and who should handle which tasks. Beyond that, the chat room could serve as a repository for previous incidents and actions taken, making us more efficient in responses. Every team member would have visibility of issues and resolutions, as well as the option to make clever, motivational comments to co-workers as appropriate.\\n\\nTo pull this off, a new plug-in with some extra capability had to be written. Essentially, we created a “bot” that sits in our Campfire chat room and uses the Scout webhook API to receive and display alerts. The “bot” is based on “hubot” from github, and is now part of github’s third-party hubot-scripts repository. The team named the bot Roberto, after the knife-wielding, insane criminal robot of fleeting *Futurama* fame. He was going to spur us to action, one way or another. Roberto was originally going to utilize Scout’s API to paste critical alert information into the Campfire chat room.  But the team wanted more. We wanted to grab some of the graphics that Scout’s in-app page offers to users to provide us with visual feedback on historical norms for each metric without leaving the chat room. A call to Scout support got graphics ported into the API in less than a day, and we were off and running. Full and customized metrics on all our critical servers were now available to the entire team inside a collaborative environment. Works styles were accommodated and both hubot and Scout users were provided with new tools.\\n\\nMonitoring critical functions and performance on staging and production servers is an important task, seldom seen or appreciated by platform users. We’d just as soon keep it that way. In a world-class environment, good tools allow problems to be solved before they manifest themselves to users. In our shop, Roberto’s technical blade ensures that we stay on the cutting edge. And he made me write this… who am I to argue with an insane robot?\\n\\n*Ed. Note:* Thanks to Gavin Stark for bringing Roberto to life and sharing the story.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"49GSUCxvmmFpyaGDHU73Wr"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5KFqDuRgQk3YD5nuiXiNIT","type":"Entry","createdAt":"2019-11-01T08:56:23.237Z","updatedAt":"2020-01-30T13:00:16.987Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-02-19"},"title":{"en-US":"The Buzz On Rolling Your Own"},"slug":{"en-US":"the-buzz-on-rolling-your-own"},"tagline":{"en-US":"The Buzz On Rolling Your Own"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In the past year, I have had conversations with no less than three network operators in which each has listed the development of their own digital signage platform as a serious option."},"description":{"en-US":"In the past year, I have had conversations with no less than three network operators in which each has listed the development of their own digital signage platform as a serious option. (Long time readers will know that I am not a fan of the term “content management system”  for a number of reasons, but that is the term each used.) Generally, when you hear end user organizations speak about writing their own applications, the logic seems to boil down to the notion that it will save money and that it is not that hard. In reality, there are only two legitimate reasons to even think about writing your own software.  The first is that the needs of your company cannot be met with existing solutions. I would argue that a very close, objective mapping of the marketplace and internal processes be undertaken before concluding that your business meets that criteria. The second is that you are in possession of intellectual property that would provide your company with material competitive advantage when implemented in a software product, and you cannot risk making it accessible to others. In that case, does using the IP require starting from scratch, or is an integration project more effective? There is an awful lot to think about before turning one’s back on a fairly vibrant marketplace. Deflecting resources away from core competencies could be quite the mix up.\\n\\nhttp://www.youtube.com/watch?v=gdM4EnALnwo\\n\\nRolling your own may have worked for Bob Marley, but even that didn’t end well. Here’s a shot at some thoughts and questions to consider if for some reason secondhand smoke causes you to equate developing an enterprise digital signage platform with a call to Domino’s. The primary arguments fall into three buckets: cost, time and risk. At times, they are very much intertwined.\\n\\n__Cost:__\\n\\n1. The actual cost of getting a first version completed can not be known with precision. For an organization without a sophisticated IT function, doing it professionally would require outside consulting to develop requirements and specifications, manage the project, and of course do the coding and testing. And that is just for starters. An organization with big IT resources would probably have the project management skills, but would still want the perspective of consultants to help develop and write specifications. Just choosing the outside help involves time, cost and risk.\\n2. Whether the project is done in-house or outsourced, the cost of development and test environments will have to be absorbed.\\n3. Proper test scripts and procedures must be developed (to include every version of hardware in the field). Nontrivial, unless you plan to debug in the field.\\n4. A production environment will need to be put in place, including back-up and failover. Decisions and investments will need to be made to provide for optimal cost-performance balance.\\n5. Not only will server side application(s) need to be developed, but player side software as well. Critical architectural decisions on both sides will not only drive cost, but also time and risk.\\n6. Documentation will have to be created and maintained, which could be especially tricky or costly if the project is outsorced.\\n7. A content distribution network (CDN) will need to be put in place and tested.\\n8. An internal systems group will have to be hired, housed and maintained.  This would include management, operations, tech support and development, and would represent new and significant overhead for most network operators.\\n9. In some cases, thoughts of rolling their own will arise when a network’s monthly SaaS fees rise to a level that becomes a financial target. There are ways to mitigate monthly expenses while still remaining focused on core competencies. Switching from SaaS to an Enterprise licensing scheme can dramatically reduce monthly expenses, and while up-front costs would be high, they may in fact be less than the all-in costs of a development effort.\\n\\n__Time:__\\n\\n1. The proper planning cycle for a project of this scope would be at least 90-120 days.  This is before a single line of code is written. And that clock starts ticking only after you identify the resource(s) inside your company who will drive that process, even if consultants and contractors are involved.\\n2. Proper testing of the product when it approaches code completion would also take 90-120 days. Fixing of bugs would take an unknown amount of time, as the testing cycle restarts with each iteration. Are we having fun yet?\\n3. Say you budget a year to get something developed, which is a reasonable place to start. What exactly will you have a year from now? What are your contingency plans if it is not ready?\\n4. How will you plan to manage  the addition of evolving requirements? Has any business gone a year without a adding to its functional wish list for its core systems? Will users be left wanting when the first version is produced, or will the design/code/test cycle restart itself to accommodate new requirements? Tick, tick, tick.\\n5. Completion of a development project does not stop the clock. Guess what? A plan for converting the existing network in the field must be developed and executed.\\n\\n__Risk:__\\n\\n1. Decisions made at the outset will impact every aspect of the project for years after: development environment, operating system(s), hardware choices, virtualization, and more. How will those decisions be made? Can you think of anyone who made choices they’d like to take back? I can.\\n2. How will you know that the requirements and specs are complete and reflect more than what you have today?\\n3. What is the cost to your business of the inevitable delays? Will you bear the risk of releasing something before it is ready?\\n4. How much senior management time will be redirected toward this project, and at what opportunity cost?\\n5. What if the resulting product is not as good as what you have now or could have acquired in the marketplace?\\n6. What advances will you miss out on by not being part of a commercial product roadmap impacted by the requirements of other networks?\\n7. A development effort may be far outside core competency of the business, making it very risky to assume excellent results. “Good enough” implies only parity with what was replaced. How many retailers wrote their own merchandising systems? How many manufacturers wrote their own ERP systems? Why is that?\\n8. If a less-than-perfect decision was made in acquiring current software, what has changed that will make a from-scratch development effort more successful?\\n9. Does developing your own software in a marketplace full of commercial options make investors more eager to invest, or more likely to pass?\\n10. Does adding a new cost center make you more attractive than operating a lean and focused business?\\n11. If growth through acquisition is on your roadmap, having a proprietary system in place may very well make integration costs higher than a properly designed commercial offering.\\n12. It is interesting to note that many of the oldest networks in place (run down the long-time DPAA members for a partial list) run on bespoke software, largely because they saw no viable commercial alternatives when they needed one. In many cases, they are now stuck with what they have, and some have found that what they have is not commercially viable itself.\\n\\nConsidering the path of homegrown software should be a reason to pause and reflect. It would be quite rare in our industry that a diligent make-or-buy analysis would end up on the “make” side. As the late, great Marley might advise, *“there’s so much stumbling blocks right in our way.”* Irie.\\n\\n__Did I miss some obvious arguments against writing your own digital signage software? Are there good reasons to consider it? Let me know in the comments!__\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1pASycTPAtSlC5xB2nbMsl"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3elWMSwe5pb5dwL826rTeN","type":"Entry","createdAt":"2019-11-01T09:47:17.049Z","updatedAt":"2020-01-30T12:58:27.863Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-12-22"},"title":{"en-US":"Three V’s of Post-Startup Value"},"slug":{"en-US":"three-vs-of-post-startup-value"},"tagline":{"en-US":"Three V’s of Post-Startup Value"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In a recent post, we took a look at how digital signage software companies are valued, with a focus on early stage companies since they currently dominate (in numbers) today’s marketplace. "},"description":{"en-US":"In a recent post, we took a look at how digital signage software companies are valued, with a focus on early stage companies since they currently dominate (in numbers) today’s marketplace. For the most part, seed and early stage valuations are based largely upon a combination of the investors’ knowledge of and faith in the management team; an establishment of ownership position; and a clear sense of how far each round will take the company. Those who come in early understand the risk of their investment, but they can generally protect their ownership position as the company evolves if they choose to do so. Investors who come in after a track record of some sort is established tend to base value upon the clarity of the path toward next phases of the company’s life cycle and important business milestones.\\n\\nAs start-ups mature and gain defensible market positions, growth and profitability, and ultimately achieve significant market share milestones, the factors that go into valuation become more measurable and the art of early stage investing gives way to the science of enterprise valuation. The three stages that follow start-up can be captured with alliteration: *viability, visibility and validation*. When a software company is able to drop the anything-for-money strategy and carve out a market space for itself, it crosses the chasm from start up to viable entity. That market space may be based upon a particular feature, function or technical capability, or it may be based on a market segment or vertical that offers great growth prospects. In both cases, if the niche can be both exploited and defended, then an important foundation for future growth has been laid. Valuation at that point might be based on a multiple of reasonably forecastable revenue numbers for the current year and one to two years out. What that multiple would be would largely depend upon an assessment of the size of the niche that has been established, the level of competition, and its attractiveness to both potential competitors (risk) and suitors (reward). Certainly the universal intangibles of management and team skill sets come in to play, but at this stage there are actual numbers and real performance that can enter into a discussion of value.\\n\\nAs a company enters a stage where growth accelerates and profits are realized, it becomes not just viable, but visible. By dint of achieving sustained and substantial growth, a company moves up the important ladder of perception to become a factor to be reckoned with in attracting new deals, new partners, new people and new investors. This visibility adds value as it serves to mitigate some competitive risk while creating exit options that drive valuation higher. An emerging and visible company has options that include organic growth fueled by internally-generated cash flow; hyper growth, typified by infusion of institutional capital; and M&A activity from either side of the table, depending upon the deal. Valuation at this stage may depend upon which glide path the company appears to be on. If it is playing the organic growth, self-funded game, then value would tend to be based on a multiple of EBITDA, factored for the growth rate of same. In the hyper growth model, where valuation is obtained for the purpose of a large infusion of new capital, discussions may begin around the post-money value of previous rounds, EBITDA and revenue growth, the amount of money being raised, and the ownership objectives (and sometimes limitations) of the investors. It is at this stage where prospective values, those determined upon an exit or liquidity event, come in to play. Set a pre-money value too high, and targeted exit values start to get unrealistically high, which tends to scare off institutional investors.\\n\\nThe digital signage software industry faces two challenges right at this stage.  First, because there have very relatively few transactions in which terms were made public, benchmark multiples or the “market rate” if you will, are not well established in this sector, which creates some uncertainty. Second, no pure play digital signage software company has scaled to the size where an exit valuation, whether by acquisition or IPO, would be high enough to meet IRR goals of institutional investors who invest at the growth stage. This might lead to a conclusion that smart capital invested at this stage would be earmarked for consolidation activities to achieve scale, or for diversification efforts to become less reliant upon pure digital signage growth. In fact, it may be difficult to get to the fourth stage, validation, without one or the other.\\n\\nValidation entails the achievement of significant financial and market share metrics. As an example, the $10 million revenue metric (and not one that is artificially pumped up by low/no margin hardware sales) is generally considered an important milestone. A profitable company at that level of sales has started to mature, and has the need and the ability to add and deploy resources to open new markets, develop and market new products and consider new business segments. While share metrics will be more difficult to determine in a fragmented market, it will be apparent to most objective observers when a company becomes a market leader and a go-to option for customers. This type of validation opens the door to growth, innovation and ongoing profitability. It also creates more options for an exit from private ownership. Valuation at this stage becomes a financial exercise. Investors can go through complicated calculations of discounted cash flows, price to earnings ratios, and revenue and earnings multiples based upon values of other (non-digital signage) software companies at a similar stage.\\n\\nWithout doubt, this is where valuations will be most generous, and the temptation to go the IPO route will be high. While there is a publicly traded company from the sector, its market capitalization (net of cash) is probably lower than many private competitors would value themselves today, yet higher than the private firms could realistically expect to achieve in a transaction. To achieve maximum valuation, whether in a capital raise, a transaction or an IPO, a digital signage company would have to find a way to achieve the milestones of validation. Failing that, market realities will keep a lid on value. Don’t be surprised if there are dramatic attempts to force the issue as 2011 unfolds.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2QmbAr90tJQGbmMpnVeX41"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5HKPuIRyXwKVBB8x5iGFfP","type":"Entry","createdAt":"2019-11-01T10:00:17.098Z","updatedAt":"2020-01-30T12:57:32.709Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2013-04-20"},"title":{"en-US":"To Boston, To Martin"},"slug":{"en-US":"to-boston-to-martin"},"tagline":{"en-US":"To Boston, To Martin"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Just about anyone who can drive from their home to Fenway Park in an hour or less will represent themselves to outsiders as being from Boston. It is a hat tip to geography, history and a way of life. "},"description":{"en-US":"Just about anyone who can drive from their home to Fenway Park in an hour or less will represent themselves to outsiders as being from Boston. It is a hat tip to geography, history and a way of life. To each other, we’ll identify with our actual hometowns or neighborhoods. While Bostonians understand each other, many people in this country are not sure how to deal with us. We are the ones who talk with that crazy accent, make up funny names for common fish, drive in ways that scare outsiders and root for our local sports teams with an uncommon passion and loyalty. If someone tells you they are “downtown” they could be anywhere. In the summer, we may go “up Maine” or “down the Cape”. It’s how we roll. You can leave Boston as I did, but Boston never leaves you.\\n\\nBoston is an enigma. “Wicked” is a positive term in Boston. The same city that has never been able to fully shake a reputation for racism helped elect the first African-American Attorney General and U.S. Senator in the United States, and effectively led the integration of the NBA. The ancestors of the folks who tossed the British tea into the harbor now just shrug and mutter about living in Taxachusetts. Boston’s place in history, its political legends, incredible schools, hospitals and culture drive a tremendous amount of pride that others often perceive as arrogance. We are comfortable with the nuance, even if you aren’t. Despite our differences, we share that pride.\\n\\nWe go big in Boston, for better or for worse. From Concord and Lexington to Bunker Hill. The Great Fire of 1872 and the Boston Molasses Disaster. The Boston Strangler and the Great Brinks Heist. The rejuvenation of Boston Harbor and The Big Dig. And we run the oldest and best marathon in the country. Always have, always will.\\n\\nThere are rites of passage for Boston area youngsters. Your first time walking up the ancient ramps of Fenway Park with your father and seeing that perfect emerald field and the Green Monster. Your first ride on “the T”. Candlepin bowling. Your first taste of clams, be they fried Ipswich or wonderful steamers (drink the broth!). Your first mouthful of lobster dipped in drawn butter. Trips to Harvard Square, Chinatown and the North End. Shoveling snow. Finding a beach. Getting your drivers license and learning the Boston method: never make eye contact. Watching the human spectacle that is the Boston Marathon.\\n\\nI grew up 2 blocks from the marathon route where it passes through Newton on Rt. 16, also known as Washington Street. In fact, Beacon Street starts right there at Rt. 16 in Newton and runs all the way into Boston, where it is a bit more famous. As kids, we would set up folding tables along the side of Washington Street, and offer the runners Dixie cups of water or orange wedges as they came by. You learned to run with them, make the handoff, and wish them good luck, as Heartbreak Hill was only a couple of miles ahead. People have always lined the streets along the entire route, cheering for strangers as they test their endurance. The Red Sox still play an 11 AM matinee on Patriots Day, the day of the marathon. From Kenmore to Copley, it is wall-to-wall people, a celebration of spring, sport and spirit. It is the essence of Boston.\\n\\nSo it was this year until shortly before 3:00. An 8-year old boy from Dorchester named Martin Richard was enjoying a day off from school and the wonder of the marathon right at the finish line with his mother. The chances are good that Martin had ticked off many of the Boston rites of passage, including one that day. He was a big Bruins fan. He had a huge smile, and personified the potential of youth. He was Boston. And then he was taken, a bright candle, snuffed out by evil. The heartless piece of sub-human garbage that placed his bomb inches from Martin knew what was next for that wonderful child and the scores of people nearby. What he didn’t know is that Boston doesn’t cower. Heroic first responders ran into the smoke and fire and saved lives in a chillingly gruesome scene. Fires were extinguished with bare hands. Shirts and belts became tourniquets. A city under siege for days came together as never before, because nothing else mattered. And the killers were tracked down. Ultimately, four innocent lives were lost and hundreds more damaged forever. May those who were lost rest in peace, and their families find comfort in their memories. Some have called for a traditional Boston Duckboat parade for the victims, the first responders, the medical teams and law enforcement, heroes all. I’m all for that.\\n\\nMartin will never get his drivers license and fearlessly navigate the entrance to the Callahan Tunnel. He won’t get to see his beloved Bruins win another Stanley Cup. But his spirit, his potential and his smile helped energize and unite a city during a horrible crisis. Law enforcement and the people of Boston had something to work for, an overarching cause to fight for. As they worked tirelessly for Martin, they fought for themselves and our way of life. And they prevailed.\\n\\nFor five days in Boston, wicked actually meant wicked. Soon enough, it will revert to its proper usage. So in the wicked hot days of summer, I hope we can all remember Martin, Krystle, Lu and Sean and how their tragic loss helped us realize how strong we all are together. Boston strong.\\n\\nBy Ken Goldberg|April 20th, 2013|Uncategorized|3 Comments"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3D8YBlSgDmABLSFVsAHv97"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"IcurA0GCZlpDALy8JuoYZ","type":"Entry","createdAt":"2019-11-01T10:10:38.089Z","updatedAt":"2020-01-30T12:56:18.770Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-12-31"},"title":{"en-US":"Turning The Page"},"slug":{"en-US":"turning-the-page"},"tagline":{"en-US":"Turning The Page"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Ah, Janus, your time has come. You look back upon a 2010 full of hopes, dreams and promises both fulfilled and crushed. You look forward to a 2011 full of bravado, expectations and a motivating sense of slight discomfort."},"description":{"en-US":"Ah, Janus, your time has come. You look back upon a 2010 full of hopes, dreams and promises both fulfilled and crushed. You look forward to a 2011 full of bravado, expectations and a motivating sense of slight discomfort. As this day and year close, you represent that ambivalence we all feel as we turn a page. All we know for sure is that you’ll be back, looking both ways, in 365 days. Nice work schedule.\\n\\nI did beat one resolution from last year, which was to come up with 52 posts in 2010. Beat it by one (not counting this one). There will be no measured resolutions for 2011. Instead I will try to be wiser, to learn more, and to listen more. Big tasks all.\\n\\nTo everyone who takes the time to read this blog, my best wishes for a happy, healthy and prosperous New Year. And Janus, we’ll see you next year, rested and ready.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6rsqW21WTrmmWT4zVMC3Mk"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"lee1lWiGcbz0WM1PqV09A","type":"Entry","createdAt":"2019-11-01T10:31:17.643Z","updatedAt":"2020-01-30T12:55:25.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-04-12"},"title":{"en-US":"Vertically Challenged"},"slug":{"en-US":"vertically-challenged"},"tagline":{"en-US":"Vertically Challenged"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"This week’s announcement of the merger between EnQii Holdings and Minicom Digital SIgnage (MDS) created a bit of a stir, even if it was not unexpected. Yet the noise level was lower than one would have guessed it would be."},"description":{"en-US":"This week’s announcement of the merger between EnQii Holdings and Minicom Digital SIgnage (MDS) created a bit of a stir, even if it was not unexpected. Yet the noise level was lower than one would have guessed it would be. The usual rumblings about consolidation were buttressed by buzz-laden quotes in the official press release touting verticality, synergy and additional acquisitions. A few people asked me what I thought it meant, and I had to sleep on that one… twice. I have a few thoughts, but let me begin by congratulating all the parties on closing the deal and to wish them good luck. It isn’t easy to pull something like this off, and it is even harder when the primary shareholders on both sides are venture capitalists. So getting it done was likely a feat in and of itself. The rest of us are left to ponder how it came about and what it all means. In the end, it looks like a financial deal with some actual synergies, but it’s not industry-altering. The lack of comments on other blogs would seem to confirm that.\\n\\nFew people were shocked that an EnQii deal went down, as it was fairly common knowledge that the company (or perhaps its North American business) was being actively shopped in recent months. The reasons for that are not known to outsiders, a group of which I am certainly a member, but one can guess that the VC backers were getting itchy about getting some money off the table. Whether that reflects a bullish or bearish outlook is also unknowable. But the fact remains, the Board wanted a deal done. MDS, whose business is aptly described by DailyDOOH’s Adrian Cotterill as *“having a very high profile in the industry and a global reach but bottom line doing little more than selling some cable adaptors and switching equipment,*” needed to expand its portfolio in order to truly have the “DS” in its name have some meaning. A software solution would seem to fit that bill. Whether EnQii will bring new deals to their MDS brethren or vice versa remains to be seen. Personal experience would tell me that a software company can certainly provide leads and referrals for a hardware supplier, but it seldom works the other way around. That is just the way the decision cycle works: companies don’t lock in on connectors and then search for software. Some of that can be solved by adapting the way one goes to market, and I assume the capable people at both firms will figure it out.\\n\\nWhile the deal is presented as a “merger of equals”, the outward signs indicate that the MDS folks are driving the bus. Jerusalem Venture Partners, who were key investors in MDS, led the round that sealed the deal. Another MDS VC investor and EnQii’s two primary VC investors were characterized as “participating” in the new round. From the outside, that sounds like a merger and a recapitalization, with new money invested proportionately to ensure that the desired post-deal ownership shares came out a certain way. Given JVP’s lead role, the Board chair going to Shlomo Nimrodi and  the CFO role staying in Israel, it sure sounds like the shots are being called from Jerusalem based upon ownership leverage.\\n\\nIs it a match made in heaven?  Dave Haynes of Sixteen:Nine opined that he’d *“rather see complementary skills put together than two rival software development teams“*. That is one view. I take a somewhat different view, which is that a combination of solution providers and their customer bases might have been more meaningful in the larger picture. Yes, the rationalization of the technology stacks and development teams can be a long process, but it has been done before in the software business, and as long as there is a clear plan it can be done again. Those deals are dicey as well, but when done, they can be very dynamic. I witnessed it many times in the retail solution space. A chance to radically alter the balance of power on the solution side by way of acquisition appears to have passed for EnQii, even if temporarily. It may be that there were no viable software partners for them to merge with for a variety of reasons, and I don’t take the existence of the ongoing acquisition fund as a sign that it will be used horizontally. Rather, the words in the press release seem to indicate a more vertical bias to the strategy. There are some good folks on both sides of this deal, and I wish them well.\\n\\nIt is always exciting when deals get done inside the industry. It means progress is being made, strategies are being formed, and new money is being invested. Sometimes it means that investors are antsy. EnQii was a fairly high profile player in the solution space and the merger seems to reflect a willingness by their Board to let their destiny be determined in large part by folks with a vertical view. In the grand scheme, the software side will be sufficiently funded to go after whatever strategy they get approved, and will likely go about their business after the dust settles. This was not a consolidation as much as it was a merger and recapitalization. I don’t think it will alter competitive strategies very much (if at all), or kick off a round of “me too” deals. The industry-altering deals will happen when the big money steps up to the table and places some bets.\\n\\nThose limos may be pulling up to the casino soon. The night is young.\\n\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3K5cIjLRp09P1WsmJdz1Qa"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3UTvNuFedGiKM9aR23cSSh","type":"Entry","createdAt":"2019-11-01T10:38:23.926Z","updatedAt":"2020-01-30T12:54:45.304Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-04-05"},"title":{"en-US":"Wave of the Future to Drive Convergence?"},"slug":{"en-US":"wave-of-the-future-to-drive-convergence"},"tagline":{"en-US":"Wave of the Future to Drive Convergence?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The first Monday of April came along with a flurry of mobile related news and sound bites. I follow Dan Trigub (@datrigub) of BlueBite on Twitter because unlike some other vocal “mobilists” who smugly wave usage statistics at us like a sword."},"description":{"en-US":"The first Monday of April came along with a flurry of mobile related news and sound bites. I follow Dan Trigub (@datrigub) of BlueBite on Twitter because unlike some other vocal “mobilists” who smugly wave usage statistics at us like a sword, Dan tries to understand how things will actually unfold. As such, he is as good a curator of things related to DOOH and mobility as I have found. His Monday timeline was peppered with items about QR codes and near field communication (NFC) technology. Will either drive the convergence of DOOH and mobile? Maybe it is time to update our thoughts on what is out there and what may work.\\n\\n__QR Codes__\\n\\nDan tweeted about an eMarketer article that indicated that about two-thirds of smartphone users have seen QR codes, and about half of that number had used one. The article acknowledged that this would seem to be a pretty good indicator of awareness, if nothing else. I wonder how many of the users have done it multiple times, but regardless, people know what these crazy patchworks of black and white dots are. Couponing and getting additional product information were by far the two largest motivators to using a QR code. As you may know, QR codes require a user to launch a special app and then use their smartphone camera to snap a pic of the two-dimensional square. The application interprets the code and launches the phone’s browser, directing it to a specific landing page with a specific purpose. It works pretty well. But it has drawbacks. The fact that a user must grab their smartphone, launch an application and then frame a code in the camera requires intent and reward to overcome the process. In that light, the popularity of couponing is easy to understand, especially if the reward (the coupon) can be stored on the smartphone for later use.\\n\\nThe application of QR codes to digital signage content still feels problematic. I first learned this during the Super Bowl in January, when Sears ran ads with QR codes at the end. Try as I might, and motivated by the urge to tweet and write about it, I failed on three attempts. The code was too small and did not stay on the screen long enough. A noble attempt by Sears, but still a #FAIL. To try to use a QR code within digital signage, therefore, it seems that the code must be fairly large and stay on the screen long enough to complete the process of recognition-decision-app launch-frame-click. Anything less than 20 seconds may be too short. Anything longer may exceed the length of a typical ad. Alternatively, the QR code could exist in a sidebar or be overlaid in a corner during an entire ad or clip. It might detract from the content itself. Finally, imagine yourself among five viewers of a digital signage screen. Which one of you gets to stand in front of the screen and get a shot at the code? In the end, QR codes will find their highest and best use in static signs, perhaps even signs adjacent to digital screens. I think they require too much consumer effort to drive convergence.\\n\\n__NFC__\\n\\nThe continuing surge of NFC-related news items seems to be encouraging, especially from the perspective of NFC as a wave-and-pay technology. Just yesterday, Amazon announced that it was entering the NFC payment derby, and Sprint decided to go it alone, bucking the Isis axis of AT&T, T-Mobile and Verizon. Good luck with that Dan, we’ll look forward to your ads. It seems obvious that NFC is coming to mobile handsets, despite the “will they/won’t they” intrigue around the intent of Apple with iPhone5 (they will).  I am excited about the potential for NFC-based mobile payment systems, but even more excited about how NFC might become a driver of DOOH-mobile convergence.\\n\\nI believe that good DOOH content includes some kind of location-specific relevance, a call to action or both. As such, using NFC as the pivot point from passive viewing to active engagement makes a lot of sense. In the call to action scenario, such as obtaining a digital coupon, compare the required action of waving a smartphone at an NFC hotspot near a screen to the clumsy process of snapping a picture of a QR code described above. I compare it to going from a keyless ignition scenario back to an analog car key, something I recently experienced. It feels strangely 20th century to take my keys out of my pocket to start the car. So will it be to use QR codes when NFC is deployed alongside digital signage displays. NFC will also be able to pass stored data on topics relevant to the displayed content with a wave of the phone: the collateral rack will go digital, and the engagement will extend beyond the screen, beyond the location and beyond the sacred dwell time. I say bring it on.\\n\\nWhile we seem to get excited by all new technologies as they appear on the scene, their benefits always come down to application. Because of this, good old SMS (text messaging) is still the dominant mobile technology in terms of integration with DOOH campaigns. Virtually anyone with a cell phone can respond to an SMS campaign call to action, and it is reliable and relatively cheap. No add-on hardware is required at the location level, no add-on software is required at user (phone) level. It is not going to go away quickly. However, the rise of NFC as a data transfer technology, fueled by the payment application will vault NFC to the head of the class in one generation of smartphone hardware. By the way, those who were scoffing recently at the idea of direct response advertising on DOOH screens: will it still seem silly to you when viewers can buy with a wave of the phone, and have credit for the sale go to the network? Stand by, because NFC has the potential to make DOOH displays dispensers of data and collectors of cash. Both of which are quite measurable. Won’t that be nice?\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1PIpuDci8IMjU2uQS6idK6"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44ztkDKalYivsDY61NiGvY","type":"Entry","createdAt":"2019-11-01T10:54:00.451Z","updatedAt":"2020-01-30T12:32:40.062Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-12-16"},"title":{"en-US":"What Is Old Can Become New Again"},"slug":{"en-US":"what-is-old-can-become-new-again"},"tagline":{"en-US":"What Is Old Can Become New Again"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"This week, Dave Haynes over at Sixteen:Nine has uncovered two examples of tiny shelf-edge screens advertising toothpaste. He assesses one of them as not-so-good and one as pretty darn good. "},"description":{"en-US":"This week, Dave Haynes over at Sixteen:Nine has uncovered two examples of tiny shelf-edge screens advertising toothpaste. He assesses one of them as not-so-good and one as pretty darn good. I would tend to agree with Dave’s assessments, especially at the execution level, but the small devices brought me back to the 90’s and made me realize that they may both have to be graded incomplete.\\n\\nAs a young retail consultant at Touche Ross in the late 80’s, I was involved in two engagements to measure the effectiveness and ROI of a new technology that was going to revolutionize price management in grocery stores: the electronic shelf label, or ESL. These devices, which were only slightly larger in form factor than the devices that Dave reviewed, were going to allow retailers to comply with shelf pricing laws, mitigate the printing and labor costs of applying new labels when prices and products changed, and allow retailers to change prices dynamically with near-instant compliance at the shelf edge.\\n\\nThe pioneer in the field was a Toronto-based company called Telepanel, which is now owned by NRT Technology Corp. I was involved in a study for Telepanel and later in one for a competing offering called PriceLink, now long gone. The major challenges for this concept in the late 90’s were form factor, power, connectivity and of course price. One pesky issue was always protecting ESLs on the lower shelves from the inquiring minds and hands of 3 year olds, and the unsteady shopping carts of harried shoppers. As you can imagine, the ability to address most of these issues has improved in the past 20 years.  Battery technology, device engineering and chip prices have all gone in the right direction. In the 90’s, the devices depended upon something called spread spectrum technology to sync up with the price files at the front end. At the time, it required what would today be looked at as a virtual broadcast station to cover a store, but it worked. Spread spectrum is apparently still an option, but according to the NRT site, they also offer to utilize the “store’s existing radio frequency network” as an option. I am pretty sure that does not mean WiFi, but the RF technology long used for shelf edge ordering and more in grocery.  Having 10,000 nodes on a WiFi network may present issues, but I am guessing that they are solvable. Here we are twenty years later, and ESLs have survived, yet they are still not pervasive. Hmmm… what might be missing?\\n\\nSince TCO and ROI have always been the alphabet soup barrier to ESL penetration, perhaps a marriage with DOOH would provide the impetus needed to get to the next level. Even using a combination of electronic ink technology and tiny displays may increase appeal and visibility. The Foustland blog site posted a piece in November that has nice pics of both traditional ESLs and e-paper style labels they came across. Take a peek. Now just take it one step further and marry e-paper and small form LCD or OLED for shopper-initiated promotions, and you get the drift. If just 50 ESLs in a grocery were capable of delivering a digital message in addition to the normal pricing information, it could provide a clearer path to ROI for the whole system. The issue of reliable power to the shelf may still need work, but the thought of measurable ad clicks at the shelf combined with POS data would be of great interest to retailers and brands.\\n\\nAs always, the value of point solutions increase exponentially when they are integrated with other applications. It is probably true at the micro level of ESL, and certainly true at the macro level of large format digital signage. At this stage of digital signage development, integration points may be of equal or greater value than feature points.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5VZpgVrKPJDtajV5Fba8I3"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Ir4mLWsDsdZHYFeDFR8Lg","type":"Entry","createdAt":"2019-11-01T11:12:26.518Z","updatedAt":"2020-01-30T12:24:49.729Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-11-30"},"title":{"en-US":"What Would Google DOOH?"},"slug":{"en-US":"what-would-google-dooh"},"tagline":{"en-US":"What Would Google DOOH?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Over the weekend I got a notification from Twitter that I had been added by a new user called @DOOHdroid. Per my usual drill, I checked them out. The fact that they decided to follow 136 people in one day is not unusual."},"description":{"en-US":"Over the weekend I got a notification from Twitter that I had been added by a new user called @DOOHdroid. Per my usual drill, I checked them out. The fact that they decided to follow 136 people in one day is not unusual. They must have been in a hurry, because not filtering the results of a Twitter search for “DOOH” resulted in them following some folks that I don’t think are related to the industry, including JonDooh, PoohDeeDooh, and of course DooDoohBrown. A few more clicks and I found that a web site had been launched by the same name in August. From the home page:\\n\\n*This Blog seeks to contend that a unified platform is necessary for the accelleration (sic) of this industry.*\\n\\n<I am all for acceleration of the industry, so I read on.>\\n\\n*We believe Google/Motorolla (sic) combo of Android and DOOH will do just that. So…we call this new platform or if you prefer, interface, DOOHdroid.*\\n\\n<Oy.>\\n\\nThe page also features a video interview with Patrick Quinn of PQ Media, conducted by Tony Hymes of DOOH.com. The interview, done after Quinn’s well-received presentation at this year’s DSE conference, outlines key obstacles to stronger growth in the industry. He speaks at length about fragmentation and the need for consolidation; the need for one industry voice; the lack of trust in metrics used by network operators, and the need for universal buying and planning platforms. All solid points, backed up by primary and secondary research. None of it seems to be a cry for a mobile operating system, which by no means should ever be confused with a *platform* in the sense that Patrick was using the word. The combination of questionable proofreading and basic understanding of what the issues appear to be left me uneasy. The assertion that Google/Motorola/Android would arrive to “unify” the industry and spark explosive growth was even more off-putting. But we’ll get back to that in a moment.\\n\\nThe only other active page of the DOOHdroid site was a short, undated blog entry in which the author reveals himself as a Floridian, inspired by comments made by Jason Kates and Rob Gorrie, both of whom look at the world through a lens of media planning and buying. When Jason rhetorically asks “what can DOOH learn from Google?”, he understands that the answer has to do with the removal of friction from transactions and the value of applications. When Rob speaks of “fluidity through a platform”, he is speaking primarily about a planning, buying and execution platform for agencies, and to a lesser extent about digital signage platforms. Either would argue that a unified planning and buying platform (presumably the one they control) would close the trust gap that Patrick Quinn speaks of and accelerate ad revenue growth in DOOH networks. As inspirational as both of these guys may be, they aren’t talking about Droid.\\n\\nLet’s be clear: if Google wants to “unify” the industry, they have the resources to buy enough networks, agencies and solution providers to force that to happen. It would cost a darn sight less than acquiring Motorola. I seriously doubt whether that would be their approach, though. The natural place for them to start would be at the DSP or media planning/buying level. Entering on the planning and buying side would be a natural fit for Google, and would also allow them to leverage learnings and tools from AdWords as they execute. The ad dollars are what would attract Google. It is unlikely that they would want to own networks, as it is very much *not* their type of business. They have done very well by serving web sites and ad networks without owning them, thank you.  As for software solutions, that would be more of a possibility than network ownership, but would probably be part of a strategy related to using applications to funnel ad dollars through their infrastructure. Any play there would probably be more related to customer acquisition than technology acquisition.\\n\\nThe whole Android thing is a red herring to me. Even if Google wanted to achieve hegemony over DOOH, they would not likely care what operating system was running on media players, any more than they care whether you access Google.com on a Mac or a PC, an iPhone or a Droid. They would care about where the ad revenue is flowing, how to make it flow faster and how to leverage existing Google infrastructure. That happens at the planning, buying and execution level. It does not happen at the player OS level. Besides, if the media player market was so attractive, it would attract Apple (if only it would), and iOS is a pretty competitive environment for app development and media management.\\n\\nI applaud the anonymous *DOOHdroid* author for being excited and sparking a conversation. While Google is resourceful enough to immediately dominate the DOOH industry if it chose to, it is very unlikely that the button they would press would have a robot icon on it. Instead they will follow the money, and the button will have a dollar sign on it.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7GOgXu2EUwEoc1QG7efayz","type":"Entry","createdAt":"2019-11-01T11:43:01.541Z","updatedAt":"2020-01-30T12:23:42.261Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-09-12"},"title":{"en-US":"The Coming DOOH Spring"},"slug":{"en-US":"the-coming-dooh-spring"},"tagline":{"en-US":"The Coming DOOH Spring"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"If you have seen my desk either at work or at home, or the desktop of my Macbook, you would know that organization does not appear to be my strong suit. I like to think of it as a *Beautiful Mind* thing, but the truth is probably less spectacular."},"description":{"en-US":"If you have seen my desk either at work or at home, or the desktop of my Macbook, you would know that organization does not appear to be my strong suit. I like to think of it as a *Beautiful Mind* thing, but the truth is probably less spectacular. I try to do better with my email, filing those emails that are keepers in an appropriate folder. I love MSGFiler for simplifying that task, by the way. I try to glance through the folders periodically to make sure that I am current on where things are. One of those folders I call The Graveyard. It is where I dump the email traces of fizzled leads, unfunded wins and failed customers. Ideally, most of the contents of The Graveyard are ancient memory. But it is not a perfect world, as we are reminded daily. Some of the Graveyard subfolders make me chuckle, some make me cringe, some just leave me shaking my head (what were they thinking?). I keep the folder around, as things tend to go in circles and there is quite a bit of knowledge to be gained from each fiasco.\\n\\nThe Graveyard would exist in the best of times, given the nature of the field we plow. However, it seems to me that The Graveyard is actually a microcosm of DOOH: an industry that has tended to get out in front of itself; a technology-based industry that has attracted more dreamers and schemers than true entrepreneurs; an industry that seems to be in a rush to evolve before it even has an identity. And my best guess is that as a group, our collective Graveyards are going to grow before the marketplace resolves the DOOH picture itself.  There are a number of indicators that such a process is underway, and will lead in short order to what I would term an impending DOOH Spring:\\n\\nThe two most recent reports from organizations that conduct active research on digital signage business trends were both trending in the wrong direction. The Platt Retail Institute tracks the North American Digital Signage Index on a quarterly basis. In July, we looked at the 2Q results here. The DSE Business Barometer also polls industry participants on a quarterly basis. Their most recent report showed a definite downtrend in optimism regarding the economy, as well as tempered enthusiasm for digital signage industry prospects. In both cases, industry players answer questions without attribution, and even then tend to err on the side of optimism. Even slight dips in optimism are noteworthy. One wonders if some folks even responded. The negativity would seem to indicate deferred spending plans by customers and prospects and portends some new additions to the collective Graveyard.\\n\\nThere has been a real dearth of significant wins and launches of new networks for quite some time. True, some deals (present company included) are kept under wraps for what seems like ages, but word gets out when big deals go down, and there hasn’t been more than the occasional eyebrow raiser for about a year. That doesn’t mean that there are no new deals and no new network launches. It means they are generally smaller in scope and impact. Instead of a steady stream of new deals, we are relegated to reading periodic updates on existing deals, such as DDN’s Harris’ 7-Eleven network, which is rolling out at a very good pace since the closure of an epic goat rodeo of a process. I hope it does well. So does 7-Eleven, who has no downside. Regardless, there is clearly pent-up demand in the marketplace. There is interest and there is money, but there seems to be no urgency.\\n\\nThere are some very experienced executives from both the technology and network sides that are independent at the moment. What that means is that there are more connected and tested folks out there available to consult, lead and advise than ever before. By way of example, Lou Giacalone recently joined the ranks of consultants, leaving Haivision shortly after they bought Coolsign. I haven’t spoken with Lou since he left, but he has boundless energy and passion for this business, and I suspect he’ll be heard from soon. Steve Nesbit, formerly top dog at Reflect, has done a nice job of keeping active and networked since his departure. Don’t bet against that list of independent veterans growing by two or three by March. There are a few very experienced leaders on the network operations side also working actively independently. Having veteran talent on the sidelines could be viewed as a negative, but the fact that this type of talent has not left the industry means that there are opportunities they are seeing. That would be another signal of pent-up demand.\\n\\nSo what happens in the DOOH Spring? I believe that there will be an unleashing of pent-up capital, pent up demand and pent-up frustration that will transform the digital signage space with great speed. The capital will be deployed to launch new projects and make bets on existing players either through direct investment or acquisition. The pent-up demand will fuel the projects and help clarify the winning sectors and players to the investors. That in turn will create demand for experienced DOOH executives, both as management prospects and advisors. Finally, the frustration of slogging through the doubly thick mud of recession and fragmentation will be too much for investors in many entities on the network and technology sides of the table. They will call in their chips and walk from the table. That alone would have seismic impact on the DOOH landscape, and it may not be a terrible thing.\\n\\nIt will become clear to all players in the crowded digital signage space that if they have not established a solid foundation as well as a go-forward strategy to dominate, then survival itself will be difficult, even as demand explodes. The forces of the DOOH Spring will change things forever. It may not be a Tahir Square moment, but you’ll be able to track it on Twitter just the same. Until then, feel free to whistle past The Graveyard.\\n\\nBy Ken Goldberg|September 12th, 2011|Capital, Digital Signage, Digital Signage Industry|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1D6DeZcvBmtvjtOOMiwVdp","type":"Entry","createdAt":"2019-11-01T11:58:37.890Z","updatedAt":"2020-01-30T12:21:32.482Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2012-06-18"},"title":{"en-US":"Will The Borg Come Back For More?"},"slug":{"en-US":"will-the-borg-come-back-for-more"},"tagline":{"en-US":"Will The Borg Come Back For More?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In an excellent post on ZDNet, Dion Hinchcliffe explores the rapid movement of social business startups as they are consumed by larger entities. Both an examination of what appears to be consolidation and a critique of what happens when entrepreneur [..]"},"description":{"en-US":"In an excellent post on ZDNet, Dion Hinchcliffe explores the rapid movement of social business startups as they are consumed by larger entities. Both an examination of what appears to be consolidation and a critique of what happens when entrepreneurial startups are assimilated by The Borgs of Industry, it made me think about how digital signage deals have tracked. The conclusion is straightforward: not in a similar way either in terms of speed or results. That easy observation leads to a more difficult question: Why?\\n\\nThe digital signage industry has seen large corporate entities step in and take a position via M&A activity on a number of occasions over the years. Each time, the deals were reviewed (or were self-proclaimed) as transformational, game changing or otherwise signaling imminent consolidation. But in reality, that has never been the case. In some instances, the lackluster results of corporate forays into the space have stemmed from bad timing. In others, culture and priorities were not well aligned to nurture the acquisition. (Hinchcliffe does a particularly good job at dissecting how big companies “metabolize” their prized acquisitions.) In others, it may have simply been a consequence of targeting the wrong entity. Some of the largest companies to invest in the digital signage software space to date have been, in no particular order, Cisco, 3M, Harris and NCR. A look at each may shed some light on what direction the “bigs” might take going forward.\\n\\nCisco acquired Tivella in early 2007. The opening paragraph of the associated press release said, “Tivella is a leading provider of digital signage software and systems. Cisco sees enormous potential for digital signage to be integrated into its existing enterprise streaming and live video broadcasting platform.” The first sentence had to be typed with one hand, as the fingers of the other were clearly crossed. The most common reaction to the deal was “Cisco bought WHO?”. Tivella had a platform that made an early bet on streaming content, which no doubt made the folks at Cisco slobber as they saw the need for more switches and router everywhere. Hence the second sentence in the release. In reality, the Cisco product has done much better only in venues where streaming makes sense, like ballparks and arenas. The rest of the world of geographically diverse networks (and painfully inconsistent broadband) is still not ready for streaming everything five years later. Given the size of Cisco’s sales force and its incumbent status in so many large organizations, there is little doubt that the enormous potential they forecast has yet to be realized. They consistently get beat outside their sweet spot by better architecture, better software and better value. My take: bad timing.\\n\\n3M bought Mercury Online Solutions and their FRED digital signage product two years earlier, in 2005. They hailed it as a perfect fit for their large commercial graphics and services businesses. Bill Collins did a nice review of the deal at the time, noting that impending sales at Cingular and SunTrust made it attractive for both sides of the transaction to get it done. Since then, Cingular became AT&T Wireless, and FRED is not involved. I am not sure what happened at SunTrust, but 3M has certainly not gained a dominant position in banking in any case. One may assume that the interactive part of the Mercury business was equally attractive to 3M, the makers of MicroTouch screens. I have no insight as to whether that toolset has proved to be beneficial, but I am pretty sure that from a digital signage perspective, 3M is simply not a factor. My take: wrong product (notwithstanding the kiosk angle), too early.\\n\\nIn 2004, Leitch Technology purchased Inscriber for $18 million. Inscriber’s core business was broadcast graphics systems, and while it offered a digital signage product, it did not get any focus in the deal announcement. Harris Corporation acquired Leitch several months later for the princely sum of $450 million, the largest of several purchases that formed the core of Harris’ Broadcast Communications division. In Harris’ announcement, digital signage was at best an afterthought. That said, the acquired software, InfoCaster, was nurtured and invested in over the years, and some significant deals were won. Then came Harris’ recent decision to divest the entire Broadcast Communications division, including the financial and technical engine behind the DDN/7-Eleven digital signage network. Harris had done fairly well in large venues as well, providing a well-financed competitor to Cisco. However, In the grand scheme of things, the InfoCaster business is a pimple on the rather large posterior of the Broadcast Communications business, and in all likelihood will have to be sold off separately from core broadcasting assets. While Harris spokespeople have put on a brave face, claiming it is business as usual, it is going to be tough to convince most corporate buyers that Daddy Warbucks is in it for the long haul. Every week that passes without a sale puts them further behind the 8-ball in terms of competitive positioning. It may have been the closest thing to a successful acquisition by a big company, but it never seemed to matter to the powers that be at Harris from the beginning. It was simply not going to move the dial on a billion dollar business any time soon, if ever. My take: a victim of priorities and culture.\\n\\nNCR has made two digital signage acquisitions, which in both cases amounted to serendipitous add-ons. In 2009, it purchased the assets of Netkey, which had in turn acquired Webpavement two years earlier. Netkey’s most valuable asset was its development environment for kiosk applications, which was clearly NCR’s target. And while they did manage to secure a large digital signage deal with Healthy Advice, the Webpavement product was never a world beater (“leader”) in the pantheon of digital signage software. About a year ago, NCR paid $1.2 billion to acquire Radiant Systems and their strong position in POS and other systems in the retail, entertainment and food service verticals. It was a perfect fit for a company once known as National Cash Register. As it turns out, two weeks earlier Radiant had closed a deal to buy Texas Digital, who had a nice business in order management and digital signage, especially in food service venues. It may be too early to tell what the fate of f Texas Digital will be as part of NCR. The order confirmation piece has some obvious strategic value to NCR in general. The QSR and fast casual channels are fast becoming the battleground of a major digital signage turf war. Time will tell if Texas Digital has the chops to compete or whether NCR intends to invest in that piece of the business. The jury is out on the first question, and I’d guess yes on the second. Neither Netkey nor Radiant were acquired for their digital signage businesses, yet NCR finds itself with two technology stacks and a few nice customers. They may continue to play the role of consolidator, or they may find the upside too small or too far out to care, as Harris did. My take: not a priority… yet.\\n\\nThe dizzying M&A activity in the social business as described by Hinchcliffe is marked by pinpoint targeting, high prices and yet-to-be-determined results. All of this has occurred very early in the life cycle of the social business itself, with three suns (Facebook, Twitter and LinkedIn) around which the start-ups orbit creating urgency and competition for all. In digital signage, early deals by big buyers have met with very mixed results, and in some cases were afterthoughts of larger deals. The hoped-for momentum has yet to appear. However, given the passage of time, the big companies still on the sidelines have had the luxury of watching the market develop, seeing the technology approaches differentiate, and learning from the actions of the early movers. None are going to innovate in our space from within. There are many companies within the rapidly growing Software Holocron that would love to have their phone ring with a prospective buyer on the other end. Yet very few will have that experience. Unless the technology, positioning and customer base become strategic for someone, most will be left to their own devices. Based upon the general experience of small companies acquired by large ones, culture, identity and strategy are often left behind at the closing table. On that basis, not being assimilated by The Borg would be fine for some, even preferable. For others, it is a harrowing prospect. The buyers might do well to impose their will on the former.\\n\\n*Note: I wrote this post on Father’s Day, and while I lost my father 16 years ago, he inspires me still. I certainly have a long way to go as a businessman, as a writer and as a person, but he taught me that it is what I do as a father that will have the longest lasting impact. Thanks, Dad.*\\n\\n"},"videos":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6wgt6yT5bMdhVKXAxN7UKJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"41nmrf9UGJQhT1ijrOCGKX","type":"Entry","createdAt":"2019-11-01T12:47:01.617Z","updatedAt":"2020-01-30T12:20:10.593Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2011-03-21"},"title":{"en-US":"With Dragon Slain, Innovation Takes On New Meaning"},"slug":{"en-US":"with-dragon-slain-innovation-takes-on-new-meaning"},"tagline":{"en-US":"With Dragon Slain, Innovation Takes On New Meaning"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Recently, I was in a very nice local restaurant that happens to have an outstanding wine list. I grabbed my iPhone and began looking up a number of possible choices on my handy Wine Guide application."},"description":{"en-US":"Recently, I was in a very nice local restaurant that happens to have an outstanding wine list. I grabbed my iPhone and began looking up a number of possible choices on my handy Wine Guide application. I had to chuckle when I noticed that a gentleman at a nearby table, whom I would not have stereotyped as an iPhone user, was looking up from his iPhone and announcing ratings and values on his choices to the table. For the record, he selected a really nice Barolo, we went with a Ridge Geyserville Zin. The scene (or perhaps it was Paul Draper) got me thinking about the ripple effect of innovation.\\n\\nInnovation is defined by Merriam-Webster as “the introduction of something new; a new idea, method or device”. By any interpretation of that definition, the iPhone was a true innovation. In many ways, it transformed the the generally accepted notion of a cell phone. Apple’s real stroke of genius was to wrap the touchscreen and user interface into a platform for applications. That of course spawned the App Store, an innovation in and of itself that in turn unleashed the creative energy of thousands of application developers. The work of those developers is where innovation is now occurring in the smartphone world. It is reasonable to say that the progression of iPhone models since the original iPhone have brought enhancements and features to the table, but not a whole lot of true innovation. Transformation was followed by refinement end enhancement. It has unfolded much like the evolution of the personal computer. The PC was certainly a transformational innovation. But the subsequent innovation in personal computing has come from the work done in operating systems and application development. The innovative hardware platform spawned innovations in its usage. Ongoing advances in personal computing, such as laptops and tablets, have really been form factor adaptations of the core platform to emerging use cases.\\n\\nHere is where the gravelly soil of Geyserville comes in: relating this thought to digital signage. Stretch as we might, there is not an innovative hardware platform that spawned an industry in digital signage. Media players, whether PCs or appliances, are merely software-enabled instances of PC boards in one guise or another. The argument that flat screen displays were an enabling innovation also seems weak. Software that facilitates the management of networked digital signs cropped up to take advantage of the falling prices of displays, increasingly ubiquitous bandwidth and a fragmentation of traditional mass media. To a certain extent, the enabling conditions were the “platform” that spawned the development of what at the time were innovative applications. There is some great software out there, but there will be no emergent *killer app*: no Lotus 1-2-3, no Google, no Twitter. That is because the core problem of managing the distribution, playout, and reporting for a network of digital displays has been solved for quite some time. While it may seem like heresy for someone in the software business to say it, the innovation of the early years has inevitably given way to the cycle of enhancement and refinement.  Yet all is not lost: we have addressed the central problem, and the current cycle must now take things to the next level, adapting to new use cases as the personal computer has. A redefinition of innovation is required, and how engineers take today’s solutions into tomorrow will be critical. Innovation in this enhancement and refinement stage will mean advances in design, architecture, business models and execution. With the shakeout of the sector quietly underway, no one is going to innovate their way to the top of the heap in the traditional sense, because the dragon was slain long ago. Winners will continuously improve, respond to customer needs, exploit defensible niches, identify the right partners and integrate with other strategic applications.\\n\\nThere may be those who will take issue with the assertion that innovation has run its course in digital signage software. I would guess the four-inch screen crowd will be the loudest. So let’s make it clear: *mobile innovation* is taking place at very high speed in the mobile market. *Mobile integration* is what needs to take place in the digital signage market: digital signage platforms can and should integrate and otherwise partner with the best of breed.\\n\\nIn a lifecycle that tracks those of the personal computer and the iPhone, the platform that is digital signage began life as innovative and transformational. Once established, innovation has given way to enhancement, refinement and adaptation to the external forces it enabled. The meaning and nature of innovation changes as the cycle marches on. The dragon representing the core business challenge has been slain, but that hardly means that the job is done. It just means that the job has been redefined.\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1Y90LJZu6y4VB4FotiBhuW"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"SWOnnqFs4Z9hqCPyclB2B","type":"Entry","createdAt":"2019-11-01T13:02:40.935Z","updatedAt":"2020-01-30T12:19:10.101Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2010-11-10"},"title":{"en-US":"You Decide: Tipping or Tripping?"},"slug":{"en-US":"you-decide-tipping-or-tripping"},"tagline":{"en-US":"You Decide: Tipping or Tripping?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"There are teachable moments, and in our age of social media, there are bloggable moments.  Today a bloggable moment occurred regarding the article written by Garry McGuire, CEO of RMG, entitled *Why 2011 Will Be Digit[..]"},"description":{"en-US":"There are teachable moments, and in our age of social media, there are bloggable moments.  Today a bloggable moment occurred regarding the article written by Garry McGuire, CEO of RMG, entitled *Why 2011 Will Be Digital Out-of-Home’s Tipping Point*, posted online at iMedia Connection. The article was essentially the text version of Mr. McGuire’s keynote speech at the Strategy Institute’s 5th Annual Digital Signage Investor Conference last month in New York. You can read ScreenMedia Daily’s keynote coverage here, complete with a familiar graphic. *The Tipping Point* article was very well presented, and predictably drew a number of positive Twitter call-outs within the digital signage community. Only in mid-afternoon did I see a dissenting opinion, that from Stephen Ghigliotty (@ScreenVox), who said he was tired of hearing about it every year. I took note of Stephen’s dissent, and quickly received tweets of skepticism from fellow bloggers Bill Gerba and Adrian Cotterill. Bill says the industry just isn’t there. Adrian questioned Mr. McGuire’s motivation in predicting digital signage nirvana. I have a hard time refuting any of McGuire’s key points, since I’ve noted several of them myself. Maybe everyone is right, I think you just need to consider source and context. That sounds like a bloggable moment to me.\\n\\nStephen is right: industry *cognoscenti* have been crying wolf over consolidation and the arrival of truckloads of ad dollars for years. It always seems to be imminent, and investors, network owners and vendors have all had to extend the blade of their hockey stick charts much further than planned. In some cases, that has caused businesses to fail, and more will follow. Why should we believe it now?\\n\\nBill is right: the vast majority of networks and the industry infrastructure itself is still in flux, and not “ready” to make ad buyers feel safe just yet. There are a bazillion digital signage platforms in play, and now an emerging food fight on the media planning/ad buying side. Not exactly the stability buyers crave. I heard a story yesterday of an ad campaign being offered to a network based upon a media kit that claimed 100 locations. The network operator informed the ad buyer that the 100 represented how many locations they *could* roll out if enough ads were guaranteed. C’mon, man!\\n\\nAdrian is right: there is a method to Garry McGuire’s madness. RMG is the most heavily funded network operator out there at this time. They have what is reported to be a 9-figure war chest for doing acquisitions. Their investors, Kleiner Perkins and DAG Ventures, make big bets and plan for big exits. As CEO, McGuire does not have to spend any time worrying about capital formation, although to be fair, the care and feeding of VC Board members is a non-trivial task in itself. He is focused on business development and execution of the strategy 24/7. He has assembled a strong team to deal with tactics and operations. His job is to position RMG as a great vehicle for ad budget dollars, as an assembler of network assets, and eventually as an IPO offering (the big exit). His well-reasoned arguments for seeing a tipping point in 2011 serve all three purposes very well. The Investor Conference venue was a great place to test the ideas in front of DOOH insiders and a few investors. The iMedia Connection article was aimed squarely at marketers and agency types. While it is evangelical for the industry itself, it is of course consistent with RMG’s message.\\n\\nAnd Garry is right: despite the ongoing fragmentation in the business and some hard work that remains to be done, the industry is showing fundamental signs of growth and maturity, and has improved in terms of attraction to advertising professionals. His arguments relate to the readiness of certain networks to take on ad dollars and meet the targeting, delivery and reporting needs of the buyers. He is accurate in reporting all of the major points he makes. In some cases, it is a matter of degree, but on balance he is not wrong in making the observations. At question is whether these observations set the stage for a true tipping point for digital signage, or just one he expects for RMG. Only time will tell. I agree that 2011 will be a landmark year for our industry across the board, for the reasons McGuire details and several more.\\n\\nTechnically, I am not sure you can identify a tipping point without the luxury of looking backward. But I know we can all agree that it would be nice to look back a year from now and say we saw one. What’s your take?\\n"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2NnTet08B5w09fuQ7xV9jB"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7otOfB10L8X7R678SjQvPx","type":"Entry","createdAt":"2019-10-30T13:59:33.298Z","updatedAt":"2020-01-30T10:59:08.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-09-09"},"title":{"en-US":"Hammer Time For NFC: Too Legit To Quit"},"slug":{"en-US":"hammer-time-for-nfc-too-legit-to-quit"},"tagline":{"en-US":"Hammer Time For NFC: Too Legit To Quit"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"For years, Near Field Communication (NFC) has been the domain of Android-based smartphones. Widely used in Europe and Asia, NFC had never truly broken through in North America, and particularly the US."},"description":{"en-US":"For years, Near Field Communication (NFC) has been the domain of Android-based smartphones. Widely used in Europe and Asia, NFC had never truly broken through in North America, and particularly the US. Now with Apple’s announcement of the inclusion of NFC in both the iPhone 6 and the AppleWatch, NFC will suddenly be “discovered” by the legion of Apple loyalists, rendering it legitimate and relevant overnight. Wait until the ads with hip new music start this week. But it won’t be just Apple crowing about NFC-enabled mobile payments. They will have plenty of partners, including McDonald’s, who will begin accepting NFC payments on September 15th.  CVS and Walgreens, among others, are also reported to be gearing up for NFC.\\n\\nMany people were certain that NFC would appear in earlier iPhone releases, but Apple has the luxury of moving slowly, and the marketing clout to convince people that an extra row of icons on the iPhone 5 home screen constituted innovation. If nothing else, Apple carefully considers every major move it makes, and the long-awaited addition of NFC is no exception.  It was never going to be sufficient for Apple to market “tap to share” or any simplistic application of NFC technology. Instead, they took years to develop a strategy, knowing they would have one chance to get it right, and more importantly, to dominate.  And now it is prime time for both Apple and NFC: Hammer had it right back in 1991:\\n\\nWithout doubt, the imperative driving NFC for Apple was always inserting the iPhone into secure payment systems, allowing Apple to take a piece of every NFC-enabled transaction. Agreements with Visa, MasterCard and American Express appear to be the evidence of a decision to embrace the established credit payment giants, rather than to compete with them, at least for now. Adding the AppleWatch as an option for the ApplePay scheme would give consumers both a reason to feel good about “tap to pay” and to also consider strapping yet another screen to their wrist. The buzz over the announcement will undoubtedly focus on NFC-enabled payments. However for digital signage operators, the impending legitimacy of NFC presents opportunities that go beyond transactions.\\n\\nAt a high level, NFC simply allows communication and data transfer between two devices when they are placed in close proximity to each other. If you have used a Mobil SpeedPass, you already know how it works. The inherent opt-in action of tapping an NFC hot spot makes NFC the perfect technology to bridge the yawning chasm between a digital signage display on a wall and the smartphone in nearly every pocket.  Think about some of the possibilities:\\n\\n__Tell Me More:__ A consumer sees and hears about a topic or a product on a digital signage screen, and wants to know more: show me reviews, tell me where to buy it, send me a recipe, give me nutritional information on a product.  Tap the hot spot and your smartphone can take you there, either for instant consumption or reading later.\\n\\n__Let’s Make a Deal:__ An item is promoted on a digital signage display and a coupon for extra savings is offered to those who tap the NFC hot spot. With customer opt-in to provide the IMEI from their smartphone and down-the-road integration with customer databases, the coupon can be tailored to an individual.\\n\\n__Delivery, Please:__ See it, like it, buy it. Tap-to-buy is certainly an opportunity for digital signage networks to get into the transaction business. Tap the NFC hot spot and get a quick form for having something you see on the screen sent to your home or office. I’ve been waiting for that since 2011. The Twitter buy button is getting a lot of press and generating excitement. If 140 characters and a JPEG excite advertisers as a motivator, then a 30-second sound and motion video has to send them over the moon.\\n\\n__Buh Bye, Collateral Racks:__ Bulky, expensive collateral racks, which boast extremely high ROI when paired with relevant digital signage, can now be replaced with NFC tags.\\n\\n__Synching Content With Offers:__ The ability to change the behavior of a single NFC tag or set of tags throughout a venue to match the changing offers, information or products on the screen is inherently valuable. Our recent integration of NEOCAST with iZipline’s MediaTagz system provides exactly that. The NFC tags in an enabled environment are able to direct the smartphone to initiate different actions based upon the currently playing content. We live in a world of glance media: the ability to provide more information, promotions and even transactions to people on the go greatly increases the value of the on-screen content.\\n\\nNFC is nothing new, but Apple’s warm embrace of the technology takes it from “cool, but…” status to mainstream relevance. NFC payment systems will pop up so fast in the coming months that it will seem like they have been here forever. Digital signage operators and content producers will quickly learn the value of embracing the communication and data exchange that NFC offers. iBeacons made a lot of noise recently, but now the playing field, utility and consumer control has passed to NFC. It’s here, it’s near and it’s too legit to quit. Sing it, Hammer.\\n\\nUPDATE (9-16-14): According to an article published on the Gizmodo website, Apple has locked down the NFC capabilities to ApplePay only. The article speculates that is temporary, and consistent with Apple strategy to control and allow the developers to catch up with a wide range of apps. While this is bad news in the short term for proponents of NFC in non-payment applications, in the long term, Apple is likely to unlock the chip, perhaps with the next iOS update or the release of the 6S. Doing so with wide application support also allows them to monetize the apps. Kudos to commenter Gabriel, who called it several days earlier. In any event, more users will be exposed to NFC through ApplePay, and demand for other uses will increase, as will marketing from the Android side, where NFC is not locked down. This is hardly “Taps” for NFC.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2m0V1rTFh93mY69X9zdbja","type":"Entry","createdAt":"2019-10-30T15:03:34.793Z","updatedAt":"2020-01-30T10:57:58.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-08-14"},"title":{"en-US":"Integrators Can Help Reduce Operational Costs"},"slug":{"en-US":"integrators-can-help-reduce-operational-costs"},"tagline":{"en-US":"Integrators Can Help Reduce Operational Costs"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":" An important precursor to a discussion of reducing the total cost of operations in a digital signage network is a semantic resolution of what we are discussing. The cost of operations should not be confused with the commonly used metric, *total cos [..]"},"description":{"en-US":"*Note: This post originally appeared as an online article at Commercial Integrator on July 30, 2014. It was written to address on of the roundtable topics scheduled for DSEOne, “Reducing Total Cost of Operations”.*\\n\\nAn important precursor to a discussion of reducing the total cost of operations in a digital signage network is a semantic resolution of what we are discussing. The cost of operations should not be confused with the commonly used metric, *total cost of ownership* (TCO), even though it is an important part of the TCO calculation. It should also not be confused with the other key element of TCO, *cost of acquisition*, even though many people, especially those in sales, make that leap instinctively. Total cost of operations begins after any necessary capital investments are made to acquire the goods and services needed to launch or expand a network.\\n\\nSystems integrators can deliver the most value to their customers by going beyond typical launch tasks: procurement, integration and deployment. Actively engaging with the customer to help them understand the dynamics of acquisition cost and cost of operations as drivers of TCO makes the systems integrator a partner, rather than a vendor. The advantages of a partner relationship are well appreciated by those of us who have experienced the alternative. Taking the time to truly understand the customer’s network objectives, strategies and capabilities allows the integrator to guide the customer to optimal decisions on acquisition of equipment, software and services. That does not necessarily mean the lowest cost of acquisition, because integrating the *right* pieces to enable a lower cost of ongoing operations can have greater TCO impact that a marginally lower cost of acquisition.\\n\\nUnderstanding some of the larger “buckets” of operational costs is useful and can also help provide the framework for making the right capital investments. Here are a few of the important post-deployment cost drivers:\\n\\n__*Content Management*__\\n\\nAll of the tasks associated with development and acquisition of content, programming, management of content assets, scheduling and monitoring the network drive operational costs. In short, content management is people and process oriented, and greatly impacted by tools and services that support both. An integrator who develops a shared understanding of the customer’s content and network strategy can help develop the processes and identify the tools that optimize employee utilization and workflow. Automated procedures, streamlined interfaces and powerful tools associated with projected tasks can reduce the headcount required for this critical set of responsibilities, with a dramatic impact on total cost of operations.\\n\\n__*Ongoing Software Costs*__\\n\\nThe most common operational cost associated with software relates to subscription fees for software-as-a-Service (SaaS) platforms, the most common delivery method in the industry today. SaaS deployments can certainly reduce acquisition costs, as there are typically no purchase or deployment costs. However, understanding how vendors charge for their service can mitigate ongoing operational costs. For example, many modern media players can support two separate outputs. Certain vendors charge by screen (output), while others charge by connection (player). If your customer can utilize dual output players smartly and pay SaaS fees by the player, the ongoing software costs can be as much as 50% lower than a deployment of all-in-one (system on chip, or SoC) displays or other architectures that by definition charge by the screen for SaaS. The operational savings can greatly outweigh any reduced capital expenditure in the calculation of TCO.\\n\\nCustomers with larger networks (greater than 1,000 end points) and sophisticated IT capabilities may realize significant operational cost savings by considering an enterprise software licensing arrangement. In an enterprise license, blocks of seats are licensed for an upfront capital investment, and the ongoing operational cost is related to maintenance fees that are typically a fraction of SaaS fees, plus the IT costs of maintaining servers and a content distribution capability. It is wise to bring enterprise licensing into the discussion with large clients, and to understand options for that type of arrangement available in the marketplace.\\n\\n__*Field Service*__\\n\\nBecause digital signage involves electronics, occasional failures in the field will be a fact of life. Cheap devices tend to skimp on parts that fail most often, such as power supplies, so beware! While warranties will cover most equipment failures in the first one to three years, network downtime, truck rolls and depot stock can drive operational costs up. In situations where uptime is mission critical (for example, digital menu boards), redundancy and failover strategies are as essential as warranties. It may be important to consider the use of multi-output players and to weigh the external media player against SoC options for mission critical applications. To keep truck rolls and tech time to a minimum, aim for high reliability, clever failover strategies and consider upgraded warranties in the acquisition process.\\n\\n__*Upgrades*__\\n\\nYou can bet that two years into a new network, network owners will have developed new requirements that may demand more firepower than was designed into the initial equipment purchases. At a minimum, you should ensure that the software vendor could provide software upgrades and patches over the network. Hardware upgrades require more forethought. Displays tend to have a longer useful life than media players, so once again, the lure of the SoC sales pitch comes at a cost: getting that extra firepower requires an entirely new unit, including the display. If your customer can foresee expanding requirements, it may be useful to have a separate media player or an OPS-based player-display set-up to ensure a simple upgrade path.\\n\\nIn a digital signage network, total cost of operation is separate from the capital investments made at launch, yet is closely tied to those up-front decisions. Together they form the basis for total cost of ownership. Savvy integrators will partner with customers at the outset to help optimize both at the start and on an ongoing basis.\\n\\nBy Ken Goldberg|August 4th, 2014|Capital, Digital Media Technology, Digital Signage Industry, TCO|Comments Off"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1B7YbJowgeZdpQl3tlVsiv","type":"Entry","createdAt":"2019-10-30T13:16:48.964Z","updatedAt":"2020-01-30T10:55:56.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2014-11-06"},"title":{"en-US":"Digital Signage Predictions for 2015"},"slug":{"en-US":"digital-signage-predictions-for-2015"},"tagline":{"en-US":"Digital Signage Predictions for 2015"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"As both of my loyal readers will recall, I like to make annual digital signage predictions long before filler content from others clutter the December Twitter streams and blog rolls. Because this blog does not accept sponsors, I am unable to enli [...]"},"description":{"en-US":"As both of my loyal readers will recall, I like to make annual digital signage predictions long before filler content from others clutter the December Twitter streams and blog rolls. Because this blog does not accept sponsors, I am unable to enlist the help of Nate Silver to validate any of the predictions. For what it is worth, I did conduct a couple of Monte Carlo simulations, a bit of regression analysis, and a deep dive into the signal-to-noise ratio in digital signage… noise won. Oh, and I did stay at a Holiday Inn Express, but not last night.\\n\\nhttps://www.youtube.com/watch?v=wm-h7YR_410\\n\\nNo set of predictions is complete with out owning the last set, for better or for worse, so let’s have a look at how last year’s predictions turned out:\\n\\n1. *Collateral damage:* I predicted that two businesses of note would fail in the coming 12 months based on falling rates for both advertising and SaaS subscription rates. I could take the easy route and suggest that the Wireless Ronin acquisition of Broadcast International was a tacit failure of BI, while the subsequent capitulation acquisition of Ronin by Creative Realities (see #7) was the same, but arguably neither was caused by market prices. *Near miss.*\\n\\n2. *Android profusion turns to Android confusion:* Without doubt, there was significant uptake of Android-powered devices in the past year, but at the same time, many serious buyers have expressed concern about control, support, and upgradability and therefore deferred adoption. Android isn’t going away, and there are clear applications for which it is appropriate. However the introduction and likely rapid slide down the cost curve of Intel’s Baytrail family of processors (and its successors) may represent something more comfortable for many buyers, especially corporate types. *Hit*\\n\\n3. *Big guys do some rethinking:* This prediction centered on Samsung’s SoC strategy and Intel’s RCM venture. Without doubt, the whole RCM adventure has had a first year that can only be described as abject failure. According to reports, a planned deal with RMG Networks fell apart, and the normally tweet-loving Intel has been on radio silence for months with regard to RCM. As for Samsung, they did indeed beef up the latest version of their SoC displays, but have not yet opened the environment to mainstream CMS software. But they have stepped up the marketing on MagicInfo, their own software. Hmmmmmmm. *Hit*\\n\\n4. *HTML ascends, Flash continues it descent:* Without doubt, this has happened, and will continue to change the way content is produced going forward. *Hit*\\n\\n5. *Analytics finally become important:* More and more networks are using data to drive content decisions, and more and more solutions are appearing to enable that. While the prediction envisioned more use of POS and external data, the largest movement has come in the use of mobile data. The other place where data has become important? Programmatic buying, which just uses a different set of data to achieve its goals. *Near miss*\\n\\n6. *Size matters:* I suggested that small would be the new big, and that small form factor screens would begin to proliferate and establish new use cases for digital signage. We have seen a number of networks begin to mix screen sizes based on use case, and the introduction of many all-in-one devices with a variety of smaller sizes in the marketplace. Is it a takeover yet? No. Is it happening, Yes it is. *Hit*\\n\\n7. New models emerge: The prediction that the RMG Networks IPO would spawn attempts at riffs on the theme. This certainly happened in a very public way with the Creative Realities deal in which CRI acquired the public shell of what was once Wireless Ronin, which had in turn acquired the distressed Broadcast International. While the end game is not clear to me, the shift in business model certainly is. Hit\\n\\n*Final score: 5 hits, 2 near misses.* Better than usual. So does that make it a trend or an aberration? Where is Nate Silver when you need him?\\n\\nWith the scorekeeping done, it is time to move on to a forward look with seven predictions for the coming twelve months. Let the games begin.\\n\\nUntitled\\n\\n1. __Proximity marketing gets closer:__ Clearly, iBeacons and NFC are technologies that are sparking tests, concepts and consternation among digital signage network operators and software providers alike. In the coming year, Apple will unlock its NFC chip, opening up a wave of adoption. iBeacon tests will proliferate. *Both approaches will endure, but with differing use cases.* There does not appear to be a clear path to integration with digital signage for the push technology, iBeacon. The pull technology of NFC, bolstered by payment systems, will have more relevance to digital signage as there are logical integration points.\\n\\n2. __Content rationalization steps forward:__ As mentioned above, HTML has won the battle for the hearts and minds of both content producers and software providers. The coming trend in content will be automated tools for autocorrecting content encoding to optimize playout on digital signs or other platforms. We’ll also see tools for making assets useful across mediums (responsive) in an automated way. I’ve already had a sneak peek at one, and it will make more sense as digital signage, web and mobile converge more than ever.\\n\\n3. __Sun Tzu comes to digital signage:__ The writings of the ancient Chinese general have defined the Art of War for millennia, and often translate well to business. His work is required reading in many companies and business schools globally. I believe we are seeing a well thought out battle plan being executed in our industry. In terms of specifics, all I can say is that some people want it all, and they will use others (“partners”) as human bridges from Point A to Point B (for the end game on bridges, see quote 3 below). Here are three quotes from Sun Tzu, that some may find enlightening… or scary:\\n\\n*“Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.”*\\n\\n*“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”*\\n\\n*“When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.”*\\n\\n4. __It is, and will remain Digital Signage:__ There has been a call in several industry conferences for us to re-brand what we do as “Public Video”. Despite the credibility and track record of the primary purveyor of this concept, it is not going to happen. Predictably, one software company desperate for attention immediately jumped on the bandwagon by creating a twitter handle with Public Video appended to its brand. Yawn. What are we going to do, rebrand a number of journals, blogs and websites with PV (which to me is sadly evocative of HPV, but I digress)? Will the DPAA, nee OVAB, become the PVAA? As one wise person said to me recently, you have to leave your bait in the water if you want to catch fish. Let’s stop reeling in the industry and renaming it. It will still be digital signage a year from now, no matter what some big prospect wants to call it.\\n\\n5. __NYDSW becomes a fixed part of many marketing budgets:__ This is a layup. With DPAA’s Annual Summit now officially part of a week that includes the NEC Showcase, the DailyDOOH Investor Conference, many open houses, receptions, seminars and this year the first DSE ONE event, the New York Digital Signage Week is here to stay. The happening that I like to call the Digital Signage Olympics will attract more and more industry players to New York to learn, network, sell, and otherwise engage with the industry. It is going to grow in importance and attractiveness, and that is nothing but a great development for digital signage.\\n\\n6. __Consolidation accelerates:__ This sounds like a broken record, but the number of deals on the network and vendor sides has dramatically picked up in the past 18 months, and I expect it to accelerate even more. M&A activity will dominate, and there will be some quiet and not-so-quiet instances of doors being shut. Look for lots of personnel movement as well, as redundancies from M&A deals and cuts from dying entities will see some musical chairs going on at many levels.\\n\\n7. __Programmatic, or Problematic?:__ The buzz around programmatic buying has reached unprecedented levels. At issue is both the definition of programmatic (is it real time bidding, or something much broader?), and whether digital signage must embrace and adopt the online exchanges to survive and prosper. I don’t think we will have an answer to either question in the coming year. There is no standard approach from platforms aimed at digital signage, and the adoption of online tools is no small task. One other issue is that the percentage of new digital signage networks that are ad supported is dramatically lower than has historically been the case. The rise of brand-centric networks does not increase the need for programmatic buying. It will remain a dilemma.\\n\\nWell, that is seven for ’15. Leave a comment and let me know where you agree and disagree, and what I missed. We’ll keep score next year.\\n\\nBy Ken Goldberg|November 6th, 2014|Content, Digital Signage, Digital Signage Industry, Mobile Applications|0 Comments"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2osyea6ELGLSFQ2YFsQ3Ri"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rjfiFY1Hgsy06GXpy0X6B","type":"Entry","createdAt":"2019-10-29T16:07:18.050Z","updatedAt":"2020-01-30T10:53:50.749Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-02-15"},"title":{"en-US":"Consulting Without a Parachute"},"slug":{"en-US":"consulting-without-a-parachute"},"tagline":{"en-US":"Consulting Without a Parachute"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Two of the bigger trends evident in the digital signage marketplace right now are the emerging interest of large corporations in DOOH in all its forms; and long time network owners taking a hard look at next generation platforms."},"description":{"en-US":"*(Ed. Note: It has been three months since my last post, my annual prediction post. I could give a number of excuses for the hiatus, but suffice it to say that it has been a busy time. But we’re back.)*\\n\\nTwo of the bigger trends evident in the digital signage marketplace right now are the emerging interest of large corporations in DOOH in all its forms; and long time network owners taking a hard look at next generation platforms. In both cases, it is common (and well-advised, at least in theory) to see the decision makers look for outside help in evaluating the marketplace, defining requirements and selecting partners. That is where it gets interesting, as it can be argued that the selection of consultants will impact the outcome of the project itself. This is not solely because one consultant may be smarter, more experienced or better qualified to carry off the assignment than the next, although that can often be the case. It is also because it is extremely hard to find a consultant who understands the digital signage space, yet is untainted by vendor influence. For both reasons, becoming an informed buyer of consulting services is in your best interest.\\n\\nHere is a quick checklist for evaluating consultants:\\n\\n- *The single most important trait that a consultant can bring to the table is independence.* Having no vested interest in “who wins” means that all logical and realistic options will be considered. Independence means not taking money from entities that you may be evaluating on a purportedly level playing field. A dirty little industry secret is that the majority of the people consulting in digital signage have been severely compromised by some of the larger vendors in the business. In particular, Intel and Samsung have thrown consulting money around like sailors on shore leave for many years. You can bet it gets chalked up to marketing, because that is what it is. They are not alone. Some of their competitors and many software providers have not been shy about keeping influential consultants friendly to their cause. A “research project” here, a speaking gig there may seem innocuous, but who among us forgets where their bread is buttered? Ask a simple question, “What vendors have you done paid assignments for?”\\n\\n- *The next most important traits are credibility and perspective.* A consultant must arrive at a client site and gain respect and credibility almost immediately in order to have a project succeed. That credibility comes from their experience, both before their consulting career and during it. There really needs to be a sense of “been there, done that” to gain the confidence of clients who are actually there, doing that. Powerpoint decks can only get you so far. Sharing perspective, asking smart questions and establishing credibility go much further. When I ran a retail technology consulting firm, we rarely hired someone who didn’t answer yes to a variation of this question: “Have you ever eaten pizza at 1 AM while doing an inventory?” Our industry is not so young that we haven’t eaten hundreds of pizzas during rollouts, code releases and the like. You should value relevant experience on the ground over parachuters from ivory towers.\\n\\n- *A good consultant has a methodology and continuously evolves it.* Whether the project is the development of a business strategy, the creation of operational processes, or the selection and implementation of technology, there needs to be a method for getting to the best outcome. Discovery of the unique aspects of the client’s business must be mixed with deep knowledge of best practices (and Bozo no-no’s) and appropriate research. All of this should be supported with interview templates, process diagrams, core requirements and an understanding of the impact of technology. The magic of consulting is based upon creating a fact base, identifying opportunities and issues and then using those to filter potential action steps. The best way to do that is working in concert with a cross-functional project team and applying time-tested methods for each phase of the project. Walking in with a pre-packaged answer has little value, even if it turns out to be the “right” answer. Consulting success is driven by a mixture of consensus building and knowledge transfer. A solid methodology is the backbone for making that happen. Remember that the process will influence the outcome, and understand what the consulting process will be.\\n\\n- *Sometimes it takes a team.* Digital signage is really the application of many skills and technologies. It would be unusual for a single person to have the chops to consult credibly on content strategy, operational effectiveness and the many elements of technology integration required to make a digital signage project succeed. As such, it is often the case that a team of subject matter experts (SMEs) can collaborate efficiently on any given assignment. A consultant (or consulting firm) that recognizes this and leverages the SME approach is likely to bring more value to the assignment.\\n\\n- *Learning is never complete*. Because our industry is grounded in technology, rapid change is a given. Sprinkle in the dynamics of the many companies in the space, results of recent projects and frequent introduction of new products, and you can sense how a static view of the marketplace limits the possible outcomes of a project. Good consultants understand the playing field; have unpaid working relationships with many vendors; can speak authoritatively on what is new and where; and actively invest the time to stay current. It is not an easy task, but it is the price one pays to be credible. Has your consultant seen all the products they solicit proposals from? Can they articulate the differences between them? It is useful to determine the currency and breadth of their knowledge in many areas.\\n\\n\\nBeing smart about how you choose a consultant is as important as checking your parachute before jumping from a plane. It increases the odds that you’ll be around to talk about the adventure later. I share these ideas and issues as a classically trained Big 6 management consultant who built a 90-person technology consulting firm. I live on the other side as a vendor now, and would like nothing more than to see educated buyers drive digital signage consulting practices up several notches. That would be good for everyone.\\n\\n \\n\\nBy Ken Goldberg|February 10th, 2015|Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3SlIyjWOaKsDYbyzBSyrt2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"HomRmRkTlMHcDwHz16n8b","type":"Entry","createdAt":"2019-10-30T20:29:10.136Z","updatedAt":"2020-01-30T10:51:06.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-03-02"},"title":{"en-US":"I’ve Seen All Good People (Get Duped)"},"slug":{"en-US":"ive-seen-all-good-people-get-duped"},"tagline":{"en-US":"I’ve Seen All Good People (Get Duped)"},"tags":{"en-US":["Blog"]},"description":{"en-US":"*Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? Widespread reaction to DSA’s changes was that DSF had “won”. But I do not see it as a victory for DSF, or even as an opportunity to gloat. Instead, I view it as the clearing of an obstacle to DSF’s singular goal of advancing this industry, and as a reminder that focus and passion resonate. I expressed that in an email to the DSF Board members last week. *\\n\\n*Replacing my Chairman’s hat with my industry observer hat, I think it is important to try to surmise, if not understand how this all came about. I write about the industry, so this turn of events deserves a post.*\\n\\nLast week began with a warning of changes at the Digital Screenmedia Association (nee Digital Signage Association, prior to absorbing the Self Service Kiosk Association). That warning came from Paul Flanigan, when the rumor of his departure as DSA’s Executive Director became reality. Paul wrote, “In the coming days and weeks, the DSA will change.” Of course, he knew what was imminent, but perhaps we all should have been able to read the tea leaves. We should have seen it coming because the DSA, in all of its iterations, existed primarily to further the core business of its creator, Networld Media Group. Any good work done by DSA’s volunteers, members and staff were incidental to the objective of promoting Networld’s media businesses. The changes are a clear sign that the ground appears more fertile elsewhere, and that Networld plans to till a new plantation. Face it folks, Digital Signage just got written off like an ugly bonnet after Derby Day in Louisville.\\n\\nThe decision for DSA to become the unpronounceable and stillborn ICXA was foretold by two events. The first was in November 2013, when Networld simultaneously named David Drain as SVP of its Events business and hired Paul Flanigan as Executive Director of the DSA. Drain had served as Executive Director of the SSKA and then the DSA since 2006. David is a very good and very capable person, who no doubt leaped at the chance to take on his current job, leaving behind the somewhat besieged DSA and its 36-member Advisory Board. That Networld would move him into the Events side of the business was both a promotion for David and a signal that they wanted to invest in Events, a reasonable business decision. The hiring of the experienced, articulate and passionate Paul Flanigan to head up DSA was a bit of a surprise in that Paul is a digital signage industry insider, not an association professional by trade. He was immediately tasked with “expanding (DSA’s) influence in the digital omnichannel industry”. Sadly, that phrase summarizes DSA’s never ending omni-identity crisis, since a Google search of same returns only the press release in which that hackneyed and faux wording is used.  Nevertheless, Paul took on the role and its tasks with vigor: traveling worldwide, speaking frequently and reaching out to DSA’s members to try to understand not just what DSA was, but what its members needed it to be. It is a safe bet that no one begged for more emphasis on the non-existent digital omnichannel industry. I can report that Paul’s efforts included reaching out to the Digital Signage Federation to discuss the creation of a unified industry body. Those sincere efforts were not met with enthusiasm by the overlords at Networld. Paul also expressed interest in joint efforts on matters of critical interest to the digital signage trade. That idea was also scotched when it came time to write a check. (More on that at a later date.) It became clear that he was fighting an uphill battle on multiple fronts.\\n\\nAs all of that was taking place, in December, 2014, JD Events announced the termination of its Customer Engagement World trade show. CEW, formerly KioskCom and The Digital Signage Show, became the official trade show of DSA in 2011, a year after representatives of DSA’s Executive Committee failed to strong arm Exponation, the owners of the Digital Signage Expo. That in turn begat the DSF. CEW’s omni-ambitions mirrored DSA in its attempt to bring disparate businesses together as an interest group, rather than an industry. The results were not good. Not at all coincidentally, two weeks prior to the announcement of CEW’s demise, Networld announced its inaugural ICX Summit would be held in June, 2015. The new summit would be run by, you guessed it, David Drain. In typical Networld fashion, a new business must be propped up by a sham association. Conveniently, the DSA immediately found itself too constrained by digital signage, interactive kiosks and mobile. It renamed itself ICXA, and focused itself on “CRM, POS, digital display, self-service, e- and m-commerce, mobile payment, and much more”.  Perhaps focus was the wrong word choice. Steve Gurley, once a proud DSA member and supporter, put it brilliantly in a comment on Sixteen:Nine, also echoed on DailyDOOH: *“The DSA’s problem can be summarized in one statement: “They’re trying to boil the ocean.” In essence, their mandate is so broad that they are of little use to anyone.”* It should not be lost on anyone that ICXA’s own description of its areas of omni-interest does not include digital signage, only digital displays.\\n\\nApparently, Networld never cared much about the digital signage industry beyond its potential to offer a base of advertisers and buyers of hyperlinks on the Digital Signage Today site; as buyers of pay-to-play compendiums of pseudo-research; and as dues paying rubes in the DSA itself. The DSA’s members, advisors and board members, however pure their intent and worthwhile their work may have been, were pawns to be sacrificed to advance the queen’s plans. The classic rock band Yes put it lyrically in the 1970’s:\\n\\n*” ‘Cause it’s time, it’s time in time with your time\\nand its news is captured\\nfor the queen to use!\\nMove me on to any black square\\nUse me anytime you want\\nJust remember that the goal\\nIs for us all to capture all we want”*\\n\\n\\nDSA’s members have been graciously grandfathered in to the nascent ICXA, roughly the equivalent of being offered a used Derby Day bonnet for free. Some will no doubt stay on to boil the ocean and commiserate with their peers from CRM and POS companies. Some, who were given free memberships in an effort to prop up numbers, may not even be aware that they are part of DSA/ICXA. Still others will nod their heads at Steve Gurley’s concise analysis, dismayed by the change. They are all good people, influenced and arguably duped by an entity with an agenda separate from and less pure than their own.\\n\\nI think the ICX Summit may have merit as an event, and I am sure David will do an excellent job of organizing it. However, to think that it has enough gravitas to spawn an industry association where no industry exists is an epic reach. You would think that they might have learned about dilution of purpose from the SSKA-DSA experience. The truth is that they did, as long as you understand that the real purpose was never diluted.\\n\\n*And so here we are, a week away from DSE, the largest trade show dedicated to digital signage. A time and place where an industry comes together, at a point in time when we should. See you there.*\\n"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5gUoLzxm43WwQjBq1wKWos"}}]},"videos":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5rkfuB42vy2D1hMW1Enxmf"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2CptxkJPOcHGo6P7szCHnK","type":"Entry","createdAt":"2019-11-01T10:07:56.757Z","updatedAt":"2020-01-30T10:29:56.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-04-30"},"title":{"en-US":"Cheap Is As Cheap Does: The TCO Story"},"slug":{"en-US":"cheap-is-as-cheap-does-the-tco-story"},"tagline":{"en-US":"Cheap Is As Cheap Does: The TCO Story"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Somewhere along the way in the race to the bottom, the digital signage industry has lost track of two key business truisms. The first is there is no such thing as a free lunch. The second is that ROI calculations do not stop at investment."},"description":{"en-US":"Somewhere along the way in the race to the bottom, the digital signage industry has lost track of two key business truisms. The first is there is no such thing as a free lunch. The second is that ROI calculations do not stop at investment. Rather, they include benefits and total cost of ownership (TCO). This blinding glimpse of the obvious came to me when a colleague related a conversation he had with a prospect this week. In the course of a typical, positive conversation following a demo, the prospect made it clear that he would have a tough time justifying the price of a player above the commonly available and overhyped low end Android devices. Certainly understandable, since a person new to the business might scan popular blogs and social media and think that these low end devices are some kind of panacea. My colleague responded with an observation of his own: when the cost of a truck roll exceeds the cost of a new player, you had better feel pretty good about reliability, and understand that the cost of the player does not end with its purchase. In other words, if you want to take care of business, you ought to consider total cost of ownership before taking a plunge in the shallow end of the device pool.\\n\\nThere is certainly anecdotal (if not empirical) evidence that low cost Android players and software are pretty far from being a panacea. They have their place, and their applications, but they most certainly have their limitations and issues as well. For starters, Android is an operating system that is optimized for mobile devices. It was built to optimize experiences around text messaging, Instagram and Angry Birds, not digital signage. But why believe me when you can observe the behavior of Google, the Android mothership? When Google made their maiden voyage at DSE 2015 with a giant space front and center, it was all about Chrome, not Android. Nobody knows the capabilities and limitations of Android better than Google, and the fact that they chose to feature Chrome at DSE, with all its own limitations (video, anyone?), speaks volumes. Chrome may very well have some application in digital signage, but you can measure Google’s real interest in the business by the fact that they do not currently show up on the floor plan for DSE 2016. If that is not enough, the reviews are coming in for the first round of networks that went Android. To be sure, there are some that have done well, but there are plenty that are floundering, openly looking for new solutions, and discovering the hard way that cheap is as cheap does. Capabilities and reliability have simply not matched the promise of the hype. Trucks have been rolled to manually reset hung players. Others players are rebooted daily to “resolve” memory leaks. Remote capabilities have been lacking. Field upgrades are problematic. And cheap player parts, including low end power supplies used to hit target prices, have not yet reached the end of their useful life. But that day is coming as well. Sending techs out to press buttons and replace low cost parts sure makes TCO a more relevant calculation than cost to purchase.\\n\\nGenerally speaking, Android and the bevy of Android players it spawned is not as exciting, or as stable and future ready as some would have you believe. And make no mistake: when you see Wintel being hyped as the new low cost solution, it is because Windows is relative nirvana compared to Android, emphasis on relative. And when you consider the source of this bluster, there is more than a bit of irony.\\n\\nWe’ve heard similar stories before. Remember how excited some people were about SMIL and super cheap SMIL players? Or perhaps you don’t. There was nothing to see there, no free lunch. Similarly, System on Chip (SoC) solutions, another hand-me-down from the mobile device world, have been an abject failure in the marketplace by any measure. Interestingly, SoC was marketed with a heavy TCO justification, largely based on savings related to cables and media players. They forgot to mention little things like lack of upgradability and an architecture that limits the function of full software suites.\\n\\nIn the spirit of full disclosure, I am not speaking from an uninformed place: our company has not completely ignored Android. We have quietly developed an Android product, but have have chosen to limit its application to appropriate use cases and specific devices. Android has its place, but is not the silver bullet of digital signage and should never be hyped or sold as such. In the long run, there is little doubt that two immutable forces will converge to drive Android toward the fate of SMIL in the world of digital signage. The first would be Intel driving the cost of powerful-enough x86 chips down toward the top end of ARM chip prices, and here’s a hint: NOT to run Windows. That process has started. The second would be real efforts by ARM chipmakers to support Linux implementations in a robust manner, something they have not yet done with real commitment because churning out dozens of customized versions of Android has been easy and profitable. But that mindset will change as chip capabilities continue to advance, and demand for Linux to drive more sophisticated apps rises with it.\\n\\nIn the mean time, network operators would be well advised to keep TCO in mind when taking care of business. Cue BTO…"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cIZoxMNQ0VowzE8AvwOKk","type":"Entry","createdAt":"2019-10-30T11:08:53.413Z","updatedAt":"2020-01-30T10:28:21.799Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-08-31"},"title":{"en-US":"Dog Whistles and Digital Signage"},"slug":{"en-US":"dog-whistles-and-digital-signage"},"tagline":{"en-US":"Dog Whistles and Digital Signage"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake [...]"},"description":{"en-US":"In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake testimonials and social media hype proclaiming the next __BIG THING__. It is easy for anyone who develops technology or leverages it in his or her business to be afflicted with Shiny Object Syndrome (SOS). It is in full force in casinos, and the results are similar in business. More often than not, the next __BIG THING__ turns out to be just another *thing*, flatulence in the wind.\\n\\nMany unfortunate people can’t help themselves from clicking on links for vapid, useless stories simply because they see the words “Kardashian” or “Jenner”. While it should be self-evident that there is never news or anything of value behind such click bait, the clicks are monetized and time is wasted. In a similar manner, technologists and end users alike are susceptible to being distracted: their mailboxes, Twitter streams, blog rolls and water cooler discussions provide ample fuel for SOS. For the truly distractible, the shiny objects act as dog whistles for their specially tuned ears, and like a pup in training, they respond when it blows.\\n\\nTwo good examples of consumer grade dog whistles were the recent introductions of Google Glass and the Apple Watch. They are first generation wearables, but in both cases the ultrasonic commands for the tech-obsessed to buy one were out there in all forms of media. In their current form, both are just another *thing*. Maybe you have seen more Apple Watches than I have, but they are pretty rare now that the hype cycle is over. I assume Beyonce has relegated her gold Apple Watch to a drawer by now. While Google Glass arguably had more potential utility out of the box than Apple Watch, privacy concerns and the term “Glasshole” appeared early and stuck, killing the prospect of wider adoption. Both products (and wearables in general) will evolve, but for most buyers these were just expensive shiny objects.\\n\\nWe’ve seen our share of dog whistles in digital signage as well: *SMIL, network aggregation platforms, Shazam integration, and system on chip displays* to name just a few. Perhaps you can think of a few more. Each was touted as a big disrupter, but in fact turned out to be just big distracters. While everyone would like to be in early on the next big thing, those who hear dog whistles every time a breathless press release kicks off a marketing campaign often end up chasing rainbows. It can be expensive to hear like a dog.\\n\\nI hear something… does that mean dinner?\\n\\nIn 2015, two dog whistles have caused the distractible to cock their heads and scurry to conform. One is the Google Chromebox, and the other is the technology known variously as Beacons/iBeacons/BLE. Let’s have a look at each.\\n\\nAt the 2015 Digital Signage Expo, Google appeared for the first time in a large booth at the front of the exhibit hall. The focus of the booth was clearly Chrome and Chromebox. Partners had scurried to port their apps (or parts of them) to Chromebox, while Google introduced a barely understandable licensing/networking scheme. In the light of day, it was just a low cost box and a browser-centric OS with shortcomings. It wasn’t new; it was just new to digital signage. Needless to say, Google supported it with lots of press, smart-sounding product managers who knew nothing about digital signage spewing Silicon Valley power lunch gibberish, and oh yeah, Google! Vendors, media and end users alike swooned. Few questioned Google’s motives, intent or actual interest in the digital signage space. Even fewer pondered the absence of Android, a Google-controlled OS making significant strides in the space, in the Google booth while Chrome was the headliner. The whistling was so constant that several dogs in Las Vegas were found rolling in the desert, paws over their ears.\\n\\nGoogle’s power of amplification kept the noise continuously high in the months following the show. I actually ran into two instances where customers seeking to launch or re-platform major networks wanted Chromebox to be the *starting point* of discussions. Not objectives, not strategy, not content or even software functionality: Chromebox. At this stage of industry maturity, I found that approach amazing. Somewhere, Phil Cohen is preparing a rant about choosing hardware before you understand content strategy. To be fair, Chromebox arguably has a niche in digital signage. You will have to take my word for it, though: neither of these two large networks represented a valid use case. By the way, the CIO at one meeting had an Apple Watch. Maybe that was a coincidence.\\n\\nLike moths to a light bulb, vendors have rushed to Chrome, afraid to miss the next __BIG THING__. Meanwhile, Google’s dalliance with digital signage may be short lived. The current floor plan for DSE 2016 remains a Google-free zone. Perhaps the dogs of Las Vegas can return home. Lots of boxes will certainly be sold, but it is just a *thing*.\\n\\n2015 also marked the emergence of beacons into the general consciousness of the digital signage industry. No conference, webinar or blog would have been complete without trumpeting the importance of the electronic trumpet itself. As it turns out, beacons are both literally and figuratively dog whistles. Are beacons disruptive or are they just distracting?\\n\\nThere is little doubt that there are many good use scenarios for beacons, and some have come to light already, but the whole case for the connection to digital signage is thinner than onion skin. Beacons exist quite happily in their own mobile world, emitting their BLE messages to anyone willing to listen, defined as a smartphone user having Bluetooth on and an app open. Using digital signage to encourage consumers to download and open an app hardly passes the integration daylight test.\\n\\nWill “smart beacons” arrive and help trigger content based on knowledge of users in proximity? That would improve the case for digital signage integration, and seems like a logical step. But that may be harder to accomplish than it sounds, because it looks like there may well be a VHS-Beta standards war in the making between Apple (iBeacons) and Google (Eddystone). There are those two names again. That type of uncertainty makes integration gambits just a bit riskier. The elusive connection of beacons to digital signage continues.\\n\\nEven if the uncertainty of standards is resolved, whether by third party attempts or the titans themselves, there remain the challenges of apps, Bluetooth and opt-ins. How many apps are users likely to download, and how many will they keep activated? Will consumers keep Bluetooth on outside their cars if they are constantly barraged with messages? Without global opt-in/out or customizable preferences for the service, there may be real long term issues.\\n\\nMarketers around the globe are testing the use of beacons, as they should. It is still too early to assess their effectiveness versus other modes of messaging or how consumers will react to wider usage. But it is clear for the moment that from a digital signage perspective, beacons are disruptive only in the sense that they divert the attention of those same marketers from proven vehicles. Beyond that, another *thing*. The quest for mobile-digital signage integration continues.\\n\\nBoth end users and technologists in digital signage have tended to respond to the dog whistle of new technologies in efforts to drive costs down and relevance up. More often than not, responding to dog whistles has cost time and money, and first mover advantages have been exceedingly hard to realize. This year, the whistle has been blown by some of the largest companies out there, and it seems that history is likely to repeat itself."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3T6SqjQ877RmPKRvpCs5Z6","type":"Entry","createdAt":"2019-10-30T11:28:07.734Z","updatedAt":"2020-01-30T10:26:57.835Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-09-22"},"title":{"en-US":"Early 2016 Predictions for Digital Signage"},"slug":{"en-US":"early-2016-predictions-for-digital-signage"},"tagline":{"en-US":"Early 2016 Predictions for Digital Signage"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more [..]"},"description":{"en-US":"The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. Of course, that is in turn balanced by living in a driving hell, as overmedicated snowbirds clog our roadways and change lanes without signaling. On the bright side, those swerving Cadillacs also signal that football season is underway, which makes it time to get the jump on the digital signage prediction cycle.\\n\\nEvery year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. The predictions are the result of lots of conversations with end users, vendors and the occasional pundit, as well as data visualization based upon random twitter streams. Before diving in to the shallow end of the prediction pool, it is customary to take ownership of the accuracy of last year’s set. So here we go:\\n\\n1. *Proximity marketing gets closer:* Got it wrong that Apple would unlock its NFC chip, but had the part about a proliferation of beacon tests right, as well as noting that beacons and NFC would have different use cases. More on this in this year’s prediction. *Near miss*\\n\\n2. *Content rationalization steps forward:* I jumped the gun on the acceptance of software to autocorrect content encoding and making content auto-magically responsive. While there is little doubt that it makes perfect sense and it is coming, it didn’t happen in a meaningful way in 2015. *Miss*\\n\\n3. *Sun Tzu comes to digital signage:* I foresaw unnamed titans preparing to make a move to own it all, wiping out their partner ecosystem in the process. Again, it didn’t happen in 2015, but the tea leaves haven’t changed much. *Miss*\\n\\n4. *It is, and will remain Digital Signage:* The silly suggestion to rename our industry Public Video was a success in pandering to a customer, but an abject failure as a movement beyond that. It is still Digital Signage, and by the way NOT Dynamic Digital Signage. *Hit*\\n\\n5. *NYDSW becomes a fixed part of many marketing budgets:* The continued growth of the event calendar and attendance during NYDSW is testament to the hunger for diverse yet related programming in the fall. This year, NYDSW is the week of November 2nd. Y’all come. *Hit*\\n\\n6. *Consolidation accelerates:* I predicted an increase in M&A activity as well as a fair amount of personnel movement. The M&A side of things did not disappoint. Planar, IZON (nee PRN), Aerva, Touchtunes, Yesco, and Coolux were among the companies involved in transactions. While we did not see any major shuttering of companies that might have been expected, the dealmakers were busy, and lots of smart, experienced people (and others) changed horses in 2015. *Hit*\\n\\n7. *Programmatic or problematic?:* Noting that the hype cycle for programmatic buying was at peak levels at this time last year, I predicted that the path to programmatic would remain a dilemma for digital signage for a number of reasons. The challenges remain intact, and the success stories and growth remain elusive. *Hit*\\n\\nFinal tally for last year’s predictions: 4 hits, two misses and one near miss. Not bad. Maybe this year we will take a few more chances. Let’s get on with it.\\n\\n1. *LEDs emerge and prices start to drop:* The Yesco acquisition by Samsung and the Planar acquisition by Leyard were about gaining market share and product portfolio for the former, and North American distribution, for the latter. They represent the visible tip of the iceberg, as other traditional display manufacturers are looking to expand product offerings with LED, and the once upstart Nanolumens has grown up to pre-IPO phase. The Infocomm show floor looked like Times Square with many (predominately Chinese) LED players pumping out high wattage monsters. The stage is set: LEDs of many sizes, shapes, use cases and pixel pitch factors will flood the market, and prices will continue to drop as a result.\\n\\n2. DPAA mission evolves: The Digital Place-based Advertising Association, more familiarly known as the DPAA, has slowly morphed its membership model over the past couple of years. Once effectively a club in which members paid big bucks to sponsor private research and drive standards, the DPAA now takes on members at significantly lower dues rates. Despite that, legacy big players are still asked to pay high rates, and are counted on to add to the kitty by sponsoring events such as the upcoming Video Everywhere Summit. DPAA’s focus on media, advertising and research on out-of-home remains, but its value proposition to members must shift somewhat as its member demographics change. There is danger of friction between factions (both old and new) and my guess is that the DPAA must resolve that before it goes further, which may involve re-inventing itself or recasting its mission and how it spends its money. As an aside, one hopes that the DPAA aligns the date of their 2016 Summit with NYDSW. It would be a further signal that they want to embrace the industry at large and develop that week further rather than forcing a sense of exclusivity via scheduling.\\n\\n3. *In proximity, beacons recede while marketing advances:* In my last post, I referred to beacons as a dog whistle, hypersonic distractors to those with specially tuned ears. There are many beacon tests in play, and you can expect to hear much more about the tests than the results. In 2016, I believe that the focus of marketers and digital signage network operators will turn from a technology (beacons) toward a concept, proximity marketing. Or put a different way, execution as opposed to tools. The difference will be actual integration with digital signage in a more natural manner than beacons offer both for the technologists and the customers. Key words to remember will be “opt-in”, “privacy”, “wifi”, and “triggers”.\\n\\n4. *Bigs move their chips:* The big players have been in and out of digital signage since the very beginning of its growth curve some 12-15 years ago. In retrospect, all of their bets can be characterized as dabbling relative to their size, usually in enabling software. Cisco and Intel made tiny software acquisitions relative to their size with no impactful results. Oracle sniffed around through a partner company. Harris, now out of the business, made a relatively small deal to get Infocaster and subsequently invested heavily in it before bailing out. Google raised eyebrows by appearing at DSE in 2014, but has likely determined that digital signage is not enough like online advertising to excite them, although they will be happy to push boxes and use partners as probes. Going forward, I believe the big companies will express their interest in the digital signage space via marketing and data-based points of entry, rather than through backend software and devices.\\n\\n5. *No public pure plays:* Here is one that is binary. It will either be prescient or absurdly off base. Today there are arguably two public companies that are pure digital signage plays: RMG Networks and Creative Realities. Neither derives any discernible benefit from being public at this point, and they pay a heavy price to support public company compliance requirements. Further, their ability to raise new cash through a normal secondary is near zero due to stock performance. The prediction: at this time next year, there will be no public digital signage pure plays. My hunch is that RMG goes private and CRI just goes.\\n\\n6. *Trolls back under bridge:* 2014 was a busy year both for patent assertion entities, more commonly referred to as trolls, and those fighting hard to de-fang them. Our industry’s busiest troll, Activelight, has been relatively quiet since last year, likely due to the legal and health problems of its primary stakeholder. While there is reason to fear the sale of his interest to his hedge fund backers or other PAEs to defray his ongoing expenses, other forces are in play that might keep Activelight and others at bay. Cross-industry entities such as United for Patent Reform and many other groups and individuals are working hard to get Congress to do what is right and make important reforms in law and in practice at the PTO. No one ever made money betting on politicians to do the right thing, but the odds are even between real reform passing and some kind of window dressing Act being passed that does nothing. Let’s hope for the best in the name of innovation, real inventors and small businesses everywhere.\\n \\n7. Content triggers become more relevant and interesting: The cornerstone of digital signage is and always will be relevance in context. The next wave of making digital signage content more relevant will without doubt be triggered content, content that changes in near real time as a result of some type of external data point. That has always been possible in simple use cases (pick up an item, react to weather forecast), but only becomes truly relevant when something is known about the audience at a specific moment in time and content can be delivered while that knowledge can be leveraged. This has been conquered online in the most annoying ways possible using cookies and retargeting software, but can be done more subtly and effectively with digital signage as the sources, quality and speed of data analysis improves and scenario-based content can be delivered quickly. Hopefully not like that Tom Cruise movie whose name shall not be typed here. 2016 should be the year where some of these strategies start to appear and get sorted out.\\n\\nThere you have it, seven for 2016. Times are becoming more exciting for our industry and there are many more moving parts than there used to be. I am sure to have missed a few layups here, and my Sunday basketball buddies will tell you that is not unusual these days. Feel free to opine on these or add your own predictions in the comment section."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1TVp2c9WWi4E5QAwBTsLRj","type":"Entry","createdAt":"2019-10-29T08:23:06.215Z","updatedAt":"2020-01-30T10:20:13.098Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2015-11-09"},"title":{"en-US":"7 Things I Learned During #NYDSW"},"slug":{"en-US":"7-things-i-learned-during-nydsw"},"tagline":{"en-US":"7 Things I Learned During #NYDSW"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"As someone who grew up in the apparel trade, New York Fashion Week was just a seasonal item on the calendar, a given. I did not appreciate the scope or the history of Fashion Week, or its influence on the rag business from couture all the w [...]"},"description":{"en-US":"As someone who grew up in the apparel trade, New York Fashion Week was just a seasonal item on the calendar, a given. I did not appreciate the scope or the history of Fashion Week, or its influence on the rag business from couture all the way down to off-price. Nor did I grasp the significance of so many entities working together to use the capital of American business (and of course the epicenter of the rag trade) as the perfect venue for showcasing what is next. I am older now, and I can appreciate the genius of Fashion Week, and how events that become institutions begin by filling a void and fulfilling needs. So it is with New York Digital Signage Week, or NYDSW, that took place for the fourth time last week amidst providentially glorious autumn weather. It was by any measure a great success, and the week is showing all the signs of becoming an institution itself.\\n\\nThis was not a single event, but a week of events and opportunities. As a result, there were people in the city from every part of digital signage’s orbit: the AV world, traditional out-of-home, agencies, network operators, vendors, trade associations, investors, investment bankers and of course the press. For some time now, I have referred to NYDSW as the digital signage olympics, with multiple events running at any given time. The past week presented attendees with many choices of paid, free and even invitation-only events. It was a whirlwind of activity, and well worth the time taken to be there. Each attendee took their own path through the week. On my own path, I picked up a few things worth sharing. Here are a few:\\n\\n__Measurement:__ Despite all the gains in technological capabilities, or perhaps because of them, measurement remains a perceived stumbling block for digital out of home. While buyers of online advertising seems to accept click fraud and ad blocking as background noise while they write checks, the bar for OOH in its many forms appears to be higher. That a hotel and casino group would need to prove both numbers, engagement and value with more precision than a web site is counter-intuitive to me. Advertising is for all intents and purposes a zero sum game. For OOH to continue to grow its share of the pie, it must take those dollars from somewhere else. Radio, TV, publishing and online all offer measurement of their reach and impact that are accepted by media buyers. As an industry, the consensus appears to be that we’ve not yet cracked the code or earned the trust of media buyers.\\n\\n__Programmatic Buying:__ It feels like programmatic buying is gaining momentum, but still has quite a way to go. There is no one wielding the power of Rubicon Project in digital signage or traditional OOH, due to technology fragmentation, lack of scale and competing approaches. In fact, Rubicon itself may end up being the Rubicon of digital signage, having chosen NYDSW as the time to announce that it had signed on both Adspace Networks and Captivate as customers. Despite noble attempts by companies within the DOOH space to create platforms and even private exchanges to facilitate programmatic, the breadth, scale and resources of Rubicon and their online competitors may well win the day when they turn their focus to digital signage.\\n\\n__We have much to gain by cross-fertilization:__ If there was one thing that I left New York with, it is the notion that busting out of one’s silo is very enlightening. Whether it is listening to what is going on in other parts of the world or getting the perspective of experts outside of your focus area, broadening your frame of reference is rewarding. You should grab any chance you get to learn how others view your world. Content in particular is an area that will (must) have increased influence going forward in terms of driving strategy and technology, rather than the other way around. On the topic of content and innovation, I regret not staying for Thursday’s SEGD‘s Xlab event, which by all reports was terrific.\\n\\n__Phew! I am not a hater, just a realist:__ I was beginning to think that my verbal rants and assorted posts on beacons and Google were perhaps out of the mainstream. I don’t think that any longer. Spending time in New York validated my thought that beacons are a hammer desperately seeking a nail, and that digital signage isn’t the nail. Discussions at the DSF Coffee and Controversy breakfast panel confirmed that beacons have attracted some interest, but are not getting much further than the testing phase. One of the many issues is that there is no readily apparent integration point to digital signage. At the DailyDOOH Investor Conference, I saw a slide positioning beacons as a measurement tool.\\n\\nAs for Google, the best quote of Tuesday morning came from Phil Lenger, resident genius at Show + Tell and all around good guy who said, “I am a huge Google fan, I use their tools all the time. But I do not think I am ever going to trust my business to Google.” Heads were nodding and up-votes were stacking for that one.\\n\\n__Mobile is a hot button:__ Notwithstanding the uncertain relevance of beacons, it is clear that all the constituents of the industry are working hard to recognize the importance of mobile in the continuum of consumer engagement.  The interaction between the one-to-many nature of digital signage and the one-to-one nature of mobile is a matter of technology, content and strategy coming together. The consensus is that we have a long way to go on all fronts, but mobile is definitely being embraced, not feared or ignored.\\n\\n__Times Square is only going to get better:__ Alongside the notable video spectaculars such as the mega-board at the Marriott Marquis, the engaging Revlon LoveIsOn board and American Eagle to name just three, there are quite a view visibly aging LED boards dotting Times Square. And you would be surprised how much static signage is still there (that works, too!). There are cameras everywhere that will provide the gateway to even more relevant and targeted content on the screens, as well as being tools for measurement. The life expectancy of large scale LED technology is finite, and so in addition to the displays screaming for an update, there is a definite replacement cycle. Each replacement will have  a chance to up the ante on engagement and relevance in the world’s biggest content laboratory.\\n\\n__This thing has staying power and tentacles:__ The evolution of NYDSW is continuing, and its foundation was built on the twenty-plus years that NEC has done their Showcase in New York as well as the annual DPAA Summit, now called Video Everywhere. Adrian Cotterill and Steve Nesbit brought the DailyDOOH Investor Conference into play four years ago. Adrian’s relentless work behind the scenes to coordinate events, maintain a master schedule, and to cajole more entities to get involved deserves praise. The growth will undoubtedly continue, and the strengths of the week are that nobody “owns” it, that multiple events can be scheduled simultaneously to meet diverse interests, and it is in a place that nearly everyone has a business reason to visit. That so many parties of interest can come together to put on an event-packed week indicates growth and maturity in our industry. Now, if we can just add the Infocomm/NAB event to the calendar…\\n\\nNYDSW was an eye opener in many ways. It has great value as a Fall event on the calendar, and is well on its way to becoming Fashion Week for all things pixels. Find a reason to be there next year.\\n\\nBy Ken Goldberg|November 9th, 2015|Digital Signage Industry|Comments Off"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6PcaF4G54MVtWL7bSCWbq4"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1L1ismbo8naX2EYWAb46tX","type":"Entry","createdAt":"2019-10-31T15:04:48.992Z","updatedAt":"2020-01-30T10:18:15.397Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2016-04-25"},"title":{"en-US":"Your Network: No Place For Consumer Tech"},"slug":{"en-US":"your-network-no-place-for-consumer-tech"},"tagline":{"en-US":"Your Network: No Place For Consumer Tech"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Synopsis: Beware the allure of cheap consumer tech to power your digital signage network. It just might cost you more than in the long run."},"description":{"en-US":"Synopsis: Beware the allure of cheap consumer tech to power your digital signage network. It just might cost you more than in the long run.\\n\\nWhile preparing for a session at DSE 2016 in Las Vegas, I stumbled upon an insight that has continued to resonate with me since DSE: *when large companies attempt to commercialize consumer technologies in the digital signage space, the result is generally lemming bait, disappointment or abject failure.* It should be apparent to most people that the requirements of commercial users are different than  those of consumers.  Yet the very same digital signage gurus who correctly espouse commercial displays over consumer displays seem to not apply the same logic to the rest of the digital signage technology stack. Not even to consumer-derivative displays (more on that below). I shake my head at the sponsored groupthink behavior that passes for crowd-sourced wisdom in our business.\\n\\nAt the risk of repetitive stress injury, the Sisyphean task of shining some light on a few examples may be helpful.\\n\\n \\n\\nBy any objective measure, Android, pitched as a game changer, has to be rated as a large disappointment in the digital signage space. This mobile OS is hugely successful for tablets and smartphones, and can be serviceable in certain use cases in traditional digital signage. By way of disclosure, our company has an Android product, but only developed it and optimized it for a very specific use case, and have chosen not to market it for generalized use cases. The alternatives are simply far superior. The fact is that large format displays are not tablets, and operating a far flung network of digital signs is not the same as supporting mobile devices. I have personally spoken with several Android users who are actively pursuing a move away from Android, sunk costs be damned. Lack of reliability, costly in-field upgrades, and limited remote capabilities are the biggest complaints, and that is just for the software. On the hardware side, people got carried away with low cost devices, and found out in a Gumpian way that cheap is as cheap does. Replacing cheap Android boxes with commercial grade players puts one in a class of devices in which Android becomes the least attractive OS option.\\n\\nSystem on Chip (SoC) continues to turn up like a bad penny. The offering grew out of the world of Smart TVs, wherein a low power chip embedded in consumer televisions enabled the integration of widgets and apps in a manner similar to the smartphone world. It is pretty effective in the living room. The factories producing the subassemblies of these consumer displays are in most cases the same ones producing subassemblies for commercial displays. It is expensive to retool a manufacturing line to make minor changes. Say, for example, removing a chip and associated wiring. As a result, a manufacturing efficiency decision to leave the chips in spawned the marketing requirement to hail SoC as a disruptive new idea in commercial displays, specifically those destined for use in digital signage. Millions of dollars were spent building the case for it. But here is the truth: SoC for digital signage is a square peg in a round hole. Despite the fact that there is no evidence of a serious IT organization or a network of scale anywhere deciding to use SoC for digital signage, it has continued to be marketed very aggressively… *by display manufacturers*. You know, the software, content and network operations experts. The list of manufacturers who have jumped on the SoC bandwagon has grown, as has the wide array of non-standard and substandard development and deployment environments. Still, the lack of commercial market demand remains a constant. To be fair, I will stipulate that single store pizza shops and houses of worship may find this approach to be cost effective. However, network owners and organizations with people who are actually paid to make technology decisions have been able to see past the hype, high pressure sales tactics and tired rhetoric. In the old days there was a truism: “No one ever got fired for choosing IBM”. In our space, few if any have risked their employment to choose SoC. And there are plenty of reasons why.\\n\\nThe latest entries to our space from the consumer world are Chrome/Chromebox and HDMI sticks. Both share the consumer legacies of SoC and Android; both lead with low cost; both are marketed by giant companies; and both are eagerly touted and written about by agents of said companies. Chrome is of course brought to you by the same people who own Android and have quietly moved away from it in our space. It has been aggressively marketed by the mothership, as executives parachute in to prop up pitches of startup software companies, making them appear to be more legitimate than they might actually be. Their end game? Unknown. Are buyers looking at the world through rose colored Glass, or is it true that there is no such thing as a free lunch? Time will tell. As for HDMI sticks, it is still early, and there are many different offerings. The good news is that x86 technology has now been miniaturized and its cost curve continues downward. But the HDMI stick is very clearly a consumer toy, and commercial application of the miniaturization that underlies it would be more viable as either a removable and upgradeable board element (OPS, anyone?) or as the guts of a small media player that can be properly cooled and securely deployed, among other benefits.\\n\\nIn general, these attempts at commercialization aim to leverage the economies of scale gained in the consumer space and position the technology as disruptive by way of low cost of acquisition. The next step seems to be to market the thought that what works for Netflix watchers, Facebook stalkers, gamers and web crawlers will be a no brainer for digital signage. Sadly, this process always finds receptive audiences in both the vendor and end user communities. On the vendor side, the need to differentiate, to be perceived as cutting edge and the lure of riding the marketing budget of a larger company is often more seductive than common sense. On the end user side, it is almost universally about cost: every network operator wants to reduce the capital cost of deploying a digital signage network. In reality, that cost has been declining since the first CRT  monitor was deployed with a desktop PC, and is likely to continue to decline steadily. But the chance to invoke a time warp and scoot past the natural progression of Moore’s Law and the commoditization of various elements of digital signage is often too shiny an object to resist. As a result, a digital signage truism is often ignored in the rush to optimize an ROI model:\\n\\n__*The cost of acquisition is not the same as the cost of ownership!*__\\n\\nIt is very easy to feel the pain of network owners faced with a technology buying decision. The capital investments required are significant, even as they continue to drop. Every ten dollars removed from the cost of equipping each location can change the projected financials of a network, at least on a spreadsheet. Yet the real world seldom plays out like an Excel model. There are tradeoffs one must make with open eyes if the choice is to pursue the lowest cost of acquisition. There is now enough history in our industry to learn from, and buyers and CFOs need to learn lessons from their predecessors and peers. Take note of the Android users who have seen 30% of their devices offline on any given day, or those that have to roll trucks to reboot players or to upgrade/patch software. Learn from users of proprietary environments who are hobbled as their content strategies evolve. Have empathy for the support costs of network owners with mixed versions of the “same” technologies and operating systems in the field. Recognize that the life of a commercial display will greatly outstrip the useful life of any chipset permanently embedded inside it. Understand that there is a cost to being a guinea pig for new products, both hardware and software. Being a pioneer has very real risks.\\n\\nIt is hard to admit that prior decisions may have been less than perfect. It often takes courage and diligence to make the case for patience or a higher cost choice. But it is dangerous to ignore the tradeoffs of supporting a low cost path. Vendors and end users alike are being duped into believing that mission critical applications can be robustly supported by consumer technologies. The digital signage industry learned the folly of choosing consumer displays long ago. It is time that we recognize the same for the other elements of the technology stack.\\n\\nBy Ken Goldberg|April 25th, 2016|Capital, Digital Media Technology, Digital Signage, Digital Signage Industry, TCO|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2jYnPxadaiMM3lyu4XP9cZ","type":"Entry","createdAt":"2019-10-30T09:48:52.387Z","updatedAt":"2020-01-30T10:17:07.632Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2016-06-06"},"title":{"en-US":"Too Many Providers: Digital Signage Industry Growth Barrier?"},"slug":{"en-US":"too-many-providers-digital-signage-industry-growth-barrier"},"tagline":{"en-US":"Too Many Providers: Digital Signage Industry Growth Barrier?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The future of digital signage has never been more promising. Screens of all types, sizes and shapes have popped up everywhere: from sidewalks to restaurants to campuses and corporate offices."},"description":{"en-US":"The future of digital signage has never been more promising. Screens of all types, sizes and shapes have popped up everywhere: from sidewalks to restaurants to campuses and corporate offices. What is out there now is almost certainly just the tip of the iceberg. Despite the glorious and long-awaited proliferation of digital signs, there are still remnants of the lead-up to where we are today that may hinder future growth. How could that be true as applications and deployments of digital signage are expanding? There are a number of reasons that it took so long to get where the industry is today, and there are several threats to continued high growth. The biggest threat of them all is the over-supply of vendors on the software side of the business and their trickle down effect on industry advancement.\\n\\nThe popularly touted estimate of over 300 digital signage software providers is very likely on the low side. That should come as no surprise. Many entrepreneurs and more than a few opportunists have seen the emergence of digital signage as something both inevitable and too attractive to ignore. As a result, there is a galaxy of software offerings out there, running the gamut from enterprise ready to never-will-be ready. The size of the pie has not expanded at the same rate of those trying to grab a slice, creating a free for all in the market as players attempt to differentiate, create or burnish a brand, or simply survive. The resulting cacophony only serves to confuse a market of potential buyers that may not have enough perspective to sort out the wheat from the considerable chaff. An objective observer might look at all this and wonder if the space is mature enough to invest in. I would not blame them.\\n\\nTaking a macro view, one can simplify the market for digital signage software into three layers: Enterprise, SMB, and Everything Else.\\n\\nEnterprise level networks require scale of technology, service, and organizations. They usually require reasonably sophisticated licensing to match the nature of the buying process at that level. They represent the deals of highest value and therefore the greatest risk. Stability, staying power and executive attention are highly valued. The resources required to win *and maintain* such deals are very significant. Looking at how financial software offerings evolved within the enterprise class sector, it is hard to imagine more than five companies being truly successful in that sector of our market.\\n\\nThe SMB layer represents the greatest number of opportunities, and perhaps greater total dollar volume. While many networks at the SMB layer require scale, it is generally on a different level than enterprise deals. The SMB market is very diverse in use cases, so features, functions and pricing are more often the key drivers of selection processes. The SMB layer lends itself to niche solutions and the sheer volume and diversity of opportunities could support many more offerings than the enterprise layer. Factoring in geography, it is conceivable that 40-50 companies could have some ability to win and maintain business. And don’t forget: that includes the enterprise players!\\n\\nThen there is Everything Else. This layer includes one-off deals, small networks, less sophisticated users, undercapitalized start-ups, and many edge cases. Scale of technology and organizations is of little importance here. Decisions at this layer are usually all about cost. Diligence in the selection process is markedly lower than in the other two. It is the domain of freemium models, garage level development shops, and digital signage startups. Getting deals here is all about scouring the bushes to find them. Enterprise level players won’t take these deals, and most SMB players will avoid them. The cost of entry at this level is low, so there is room for a cadre of companies going after this space, many hoping to scale up to the next levels. Factoring in geography again as well as sideline businesses of larger companies, one can see room for another 50 entries here.\\n\\nAdding it all up, the total market could *probably* support a maximum of 100 viable software companies globally. Of the 300+ out there today, rest assured that there are not 100 viable companies, which makes mathematical sense. Something has to give. Having so many companies taking so many approaches to solving essentially the same problem drives a cascade of collateral damage.\\n\\n### Misallocation of Capital\\nIf the market analysis above has any validity, then the existence of excess capacity in the market indicates a tremendous amount of capital being wasted. Large amounts of financial and human capital are misallocated in a losing game, statistically speaking. The market itself has a way of calibrating that over time, but while we await market forces to take hold, many other effects of oversupply show up.\\n\\n### Innovation is Hindered\\nOur problem is not a shortage of innovative ideas and thinkers in the market. The challenge is that some of the best thoughts may never see the light of day for one reason or another. Conversely, some really unremarkable ideas get accepted as innovative only due to the loudness of their associated trumpets. Financial or competitive pressures may force some of the best thinkers to focus on tactical ideas or trendy buzzwords rather than strategic advancements. That kind of short term, tactical trend chasing often wastes time and money, confuses buyers and pushes real innovation to the back seat, all of which impedes market growth. The display space is much more aligned with the three layers described above, and you can see innovation occurring at a faster pace in displays as a result.\\n\\n### Buyer Confusion\\nWith so many choices compounded by so few independent experts, it is no wonder that buyers, even procurement professionals, have trouble identifying the appropriate short list for their network platform. RFIs and RFPs have become stunningly similar from company to company, which would seem to me to indicate an unclear view of internal objectives and external capabilities. Two impacts of this phenomenon are apparent. One is that buying processes are far longer than they need to be because of uncertainty. The other is that buying decisions are made that are suboptimal, which is good for no one.\\n\\n### Failure to Celebrate\\nWith so many collective mouths to feed, the battle to retain business is almost as intense as the competition for new business. Many companies keep a lid on successes, hoping to avoid a rush of competing salespeople from trolling their customers. At the same time, many network operators take steps to keep their own digital signage successes relatively quiet in order to keep their competitors from learning too much. The result is a general failure to celebrate the many successes in the industry. Yes, there are various award competitions every year, some better than others. Most are won by great content efforts, which makes sense. Few are won for great technical feats or innovation. Greater exposure for technical victories drives demand, success and further innovation.\\n\\n### Focus on Costs at the Expense of Objectives\\nOversupply drives down prices: that is simple economic fact. In our industry, the oversupply of vendors has accelerated the natural downward progression of prices, and in many cases has made cost a more highly weighted selection factor than ability to meet objectives. This has two negative impacts. First, choosing based on artificially low prices creates project risk, which in turn drives a lower number of successes to celebrate. That weakens demand. Second, projects are often won at less profitable prices, reducing the winners’ ability to invest in product, people and innovation. That weakens companies and slows the march of progress.\\n\\n### Ad Buying Remains Inefficient\\nWith such diversity of approaches, platforms and strategies, it makes it very hard for ad buyers to apply any degree of consistent measurement and automation across networks, which hinders growth of the important ad supported sector. An appropriately consolidated vendor marketplace, especially at the Enterprise and SMB levels, would likely accelerate the adoption of the types of standards and platforms that already exist in competing digital channels. That would make buying DOOH a more natural task for ad buyers to advance the industry as a whole.\\n\\n### Consolidation Has To Accelerate\\nThe digital signage industry has been faced with an imbalance between supply and demand for software and related services almost since its inception. The imbalance today is more pronounced, arguably causing greater harm than good.  The 300-vendor world is not sustainable, and its various effects on the industry are negative. Markets adjust to oversupply in very normal and natural ways, but at their own pace. The moment to rationalize financial and human capital in the software space is upon us. It may be time for players at every level to consider options. It might be combinations and rollups; or finding a strategic partner not currently in the space; or pivoting toward a different space. Complacency may well be costly. As Sir Paul has said, there’s too many people waiting for that lucky break.\\n\\nBy Ken Goldberg|June 6th, 2016|Capital, Digital Media Technology, Digital Signage, Digital Signage Industry|0 Comments"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Tms2WocJgZE8rSkb4kxQi"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"KgzCk5p4NBvT0EK6ecPyl","type":"Entry","createdAt":"2019-10-31T16:00:03.905Z","updatedAt":"2020-01-30T10:13:27.877Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2016-11-21"},"title":{"en-US":"Predictions for Digital Signage: 7 for 2017"},"slug":{"en-US":"predictions-for-digital-signage-7-for-2017"},"tagline":{"en-US":"Predictions for Digital Signage: 7 for 2017"},"tags":{"en-US":["Blog"]},"description":{"en-US":"It has become a tradition to try to get a jump on annual predictions that flood industry media by doing mine at the start of the football season. For a number of reasons, 11 weeks into the NFL season and I had not gotten it done yet. Nate Silver’s analysis suggested an 85% likelihood that I would never get a predictions post done this year. But here we are, defying big data. The predictions game isn’t easy (ask Nate). It is a bit like meteorologists who spew out hurricane tracking maps.\\n\\nThey know what they are talking about, they have lots of data, but you can’t always predict Mother Nature. So it is with industry predictions. Regardless, it is valuable to have some transparency on how it went last time out of the gate, if for no other reason than to ensure that your correspondent remains humble. So here is how it went with last year’s seven predictions:\\n\\n1. *LEDs emerge and prices start to drop:* I predicted that LEDs of many sizes, shapes, use cases and pixel pitches would flood the market, and that prices would continue to drop as a result. We have certainly seen lots of new use cases indoors and out, and just tonnage of new products. A run towards high margin niches is a sure sign of the impact of price pressure from Chinese manufacturers. We will score that one a hit.\\n\\n2. *DPAA mission evolves:* I looked at the evolution of the DPAA’s membership model and warned of the danger of friction between the old, founders cabal and the new, smaller members. Resolving that, possibly reinventing itself or recasting its mission and how it spends its money would be imperative. The old guard remains firmly in control, and while the Video Everywhere Summit was a success, the announcement of DSF’s Ad Council will raise the stakes in terms of serving ad-supported networks. Maybe a bit early on the call, so we’ll call this one neutral. (Hey, they have ties in the NFL!)\\n\\n3. *In proximity, beacons recede while marketing advances:* I suggested that the focus of digital signage network operators would turn from a technology (beacons) toward a concept, proximity marketing. Or put a different way, execution as opposed to tools. You don’t hear much about beacons these days, and I maintain they have more value as data collectors than as electronic spambots. And it is data that is driving marketing execution in digital signage and beyond. Beacons have niche uses, but will never be the panacea that some claimed they would be. It was a classic dog whistle. That’s a hit.\\n\\n4. *Bigs move their chips:* Last year, I suggested that the big companies outside of digital signage would express their interest in the our space via marketing and data-based points of entry, rather than through backend software and devices. I don’t think I got that one right. There has not been discernible interest from the huge multinationals from a marketing and data point of view, and some large companies are still clearly interested in the software and device space. That’s a miss.\\n\\n5. *No public pure plays:* My thought here was that when I did these 2017 predictions, there would be no public digital signage pure plays. I specifically predicted that RMG would go private and CRI would just go away. Neither of those things has happened… yet. And while I could play a word-parsing game and say that neither is actually pure play, this stretch prognostication was a fail. I own the fail, but not the stocks.\\n\\n6. *Trolls back under the bridge:* Last year I noted that the troll *du jour*, Activelight, seemed to be dormant for a number of delightful reasons, but that we should be wary of a sale of their patents. At the same time I noted that the public cry for a legislative solution might tamp down activity. Well, the politicians have waffled under the weight of lobbyists from drug companies and universities, and patent reform is still a dream. Meanwhile, a particularly aggressive new NPE, T-Rex Property AB, is shaking down digital signage networks on a monthly basis. All settlements so far, one countersuit, also likely to be settled. This is what makes them stronger, and me wrong again. A miss.\\n\\n7. *Content triggers become more relevant and interesting:* I made the case for triggered content to emerge as more relevant, and I believe it has. Tools and applications for collecting data of all kinds have appeared and grown, and among network owners, the need for relevant content seems to hinge on some sort of event- or data-based content capability. We are going well beyond Anonymous Video Analytics, which was early to the trigger game, and we are seeing content triggered by other devices, other applications, and external data. Demands from end users are advancing rapidly, This one was a hit.\\n\\n2016 Summary: Three hits, three misses and a tie that some might argue was a miss. On that basis I will don my well-worn dunce cap and sit in the corner while I type out this year’s digital signage predictions.\\n\\n1. __Solutions Overtake Products__\\nEnd users of digital signage products have always been cost conscious, often unconcerned with total cost of ownership, effectiveness and future proofing. Markets respond to this in predictable ways. In our case, opportunists on the vendor side have instituted a race to zero in the world of SaaS solutions; poor performing, cheap media players have killed growth plans of some networks; Systen on Chip has been hyped as a cost saver and exposed as a red herring; and buyer’s remorse appears everywhere. That’s not good for anyone.\\n\\nThe truth is, running a digital signage network of any scale is not an afterthought. In addition to robust technology, it requires discipline in procurement, logistics, content and traffic management and the ability to measure results. Smart buyers understand the problems they need to solve, not just the pieces and parts they need to throw in a blender. So I predict that vendors pitching products are going to increasingly lose to vendors selling solutions. Products are sold on features and price. Solutions are sold on value. Low price is a fleeting victory for the buyer. Lasting value is a career enhancer for buyer and seller.\\n\\n2. __Consolidation Continues__\\nLast year I passed on making an easy prediction regarding consolidation, so of course that type of activity was high, capped off by STRATACACHE’s summer acquisition of Scala. So after a year off, I am back to say that consolidation will remain a theme. I’ve written often about how the market, despite its growth, will only sustain a small number of Tier 1 software and services companies. This remains true. The Scala deal made many people recognize that effectively, it’s on. It set off a frenzy of rumors, phone calls, lunches and proposals, and some rumors I have heard are fairly humorous. Keep your eyes and ears open at the software, integrator and network levels! As sat down to write this, ContextMedia acquired AccentHealth, so I have already paid the price for procrastination!\\n\\n3. __Android is Dead, Long Live Android!__\\nMaybe it’s just me who noticed, but whatever happened to the game changing $99 Android player? The answer is that operating systems are not a silver bullet, and that both players and software need to be commercial grade in order to scale. In the past year or so, the hype and myth around Android have been quietly debunked by reality. The hype artists and their mouthpieces are on to new miracles. Android’s primary value prop was its ability to run on cheap ARM CPUs. Now there are other options, as Intel continues to slowly move Atom CPUs toward ARM-type price points and Linux on ARM becomes doable. Android remains very difficult to justify and manage as a DS platform at scale, as some have learned the hard way. It can be appropriate for certain niche applications and point solutions, and will live on in that world, for now. But the wave of hysteria over Android will continue to recede, even as it marks out its territory.\\n\\n4. __Display Manufacturers Can’t Suppress Their Desire to “Go Wide”__\\nI will be happy to stipulate that a great deal of the innovation that occurs in our industry happens in the display space. That said, history tells us that repeated attempts by display companies to provide solutions that include software have failed miserably. Despite the many reasons for a network of any scale to never use a system on chip product or to buy digital signage software from a hardware company, LG, Samsung, Philips and Panasonic, to name a few, will “go wide”, and pitch their own solutions based on some version of SoC and proprietary OS and their own CMS software (to their credit, NEC has thus far resisted the temptation). They will openly compete with their existing software partners without apology and expect those partners to take it and ask for more. You may even see a horrible purchase of a software company once it becomes clear that their own products, well, don’t cut it. Some people never learn.\\n\\n5. __Standards Come To Programmatic__\\nThe world of ad-supported digital signage has been struggling with programmatic buying for years now. Unfortunately, digital signage does not map well to the web, where programmatic is well ingrained and supports some pretty large companies. There are offerings out there for digital signage, and some will break through. I think the driver of that will be adoption of standards and best practices. For example, one recent entry came to market with big fanfare and a product that exposes the identity of the networks offering unsold inventory at a discount rate. This is a huge no-no, as buyers will soon learn that they can buy cheaply and cancel their full price campaigns, creating even more unsold inventory and killing networks. Standards will solve this and other issues, and digital signage will embrace its own form of programmatic tools. This may become a key agenda item for the Digital Signage Federation’s recently announced Ad Council.\\n\\n6. __The Battle Goes Outdoors__\\nDigital out of home (DOOH) is getting ready to challenge traditional out of home (OOH) for eyeballs. There is a huge build-up going on for a war that will be fought outside, as companies line up strategies for entering the largely untapped outdoor signage market, largely in drive-thrus of every stripe. There is a lot at stake, and the battle will be bloody and protracted. There are patents in play, there are competing designs in play, there are global relationships in play, and there are related software deals in play. There are probably a dozen companies going for this brass ring, and the next year may whittle that down some. The prediction is that at least two major users place their outdoor bets in the coming year.\\n\\n7. __Mobile Integration Starts to Make More Sense__\\nAs an industry, we have struggled a bit figuring out whether mobile is an opportunity or an existential threat. I tend to think it is the former, but there have been lots of false starts in terms of leveraging that opportunity. I was once sure that NFC was the Holy Grail, but Apple crushed that by not opening up its NFC chip inside iPhones beyond ApplePay. Beacons were also not the answer, as described above. Regardless of the technology drivers, the clear opportunity is to make use of the mobile devices that almost every digital signage viewer has. That could be in the form of making interaction with a sign easier and more logical. It could be figuring out a smart way to make select digital signage content available on demand on a mobile device, and thereby persistent, and not location bound. But 2017 should be the year when digital signage finds a way to embrace mobile in a way that works for end users.\\n\\nSo, as a famous porcine celebrity once said, Th-th-th-that’s all, folks! Tune in next year around football kickoff time to see whether I gloat or eat another slice of humble pie. Speaking of pie, Happy Holidays to all!"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"64SouBEuWbkUAFC4xiL3oI"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2XmP4yP0C0nklRRqCZy7RE","type":"Entry","createdAt":"2019-10-30T20:19:10.175Z","updatedAt":"2020-01-30T10:11:44.533Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-09-10"},"title":{"en-US":"Irma Therapy"},"slug":{"en-US":"irma-therapy"},"tagline":{"en-US":"Irma Therapy"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Normally at this time of year, I am working on an annual digital signage prediction post. And it will come, eventually. This year is different. Two weeks ago, I was communicating with friends and customers in Houston as they fought the [...]"},"description":{"en-US":"Normally at this time of year, I am working on an annual digital signage prediction post. And it will come, eventually. This year is different. Two weeks ago, I was communicating with friends and customers in Houston as they fought through the devastation of Harvey. A week ago, I was thinking about taking a week off to help recovery efforts on the east coast of Florida. Yesterday morning, my wife and I woke up, looked at the forecast track of Irma, and changed our plans to hunker down in Sarasota, where we have lived for 25 years.  In an hour, we were showered and packed. We took pictures of our home, and hit the road with our 19-year-old cat. Eleven-plus hours later, we got to our destination, the Big Easy. As my friend Rick said sarcastically when I told him we were headed for New Orleans, “Good plan, Ken, head for the high ground!” As it turns out, I’d rather be here than Georgia or Carolina, where so many of our neighbors went. We are safe, and concerned for our family, friends and neighbors back in Florida. Writing is my therapy, so read on if you wish.\\n\\nSome notes and thoughts from the road:\\n\\nThe drive was amazingly less stressful than anticipated. I-75 flowed well. I-10 had only two jams, and one was due to a big accident. Our cat, who routinely howls when awake, hungry or using his litter box, was docile and managed to eat, drink, sleep and use a litter box in the car. We were amazed. Ok, the kitty valium helped, but he has been a 5-pound trooper.\\n\\nThe number of road hogging, road clogging RVs and campers, many trailing conventional vehicles, was amazing. Their general inability to maintain high speed caused several anxious car drivers to do stupid things, and I did see one accident where an RV had flipped after contact with an SUV. They have a right to the road, of course, but please stay in the right lane.\\n\\nThe level of planning at the Federal, State and local levels has been simply incredible. Florida’s Governor Scott has worked tirelessly leading the execution of nightmare plans decades in the making. His energy and leadership has been admirable. I saw Tampa’s Mayor Bob Buckhorn on television, and he was realistic, prepared and resolute. Watching the professional emergency planners execute is inspiring. I wish most digital signage projects were planned half as meticulously. Trust these people, they have trained for this for many years.\\n\\nAs we drove north and west, seeing the convoys of power trucks, emergency heavy equipment, first responder and National Guard units heading south was like watching an army advance to the front. The people in those convoys are selfless and brave and deserve everyone’s thanks and respect. They certainly have mine.  This most definitely includes the thousands of nurses who volunteered to stay behind to help special needs Floridians unable to evacuate. Heroes all.\\n\\nAt our hotel, we ran into people from Houston who still can’t go home. They are sad and frustrated. I am empathetic, as you might imagine. We don’t know when it will be safe or sensible for us to return, but our intent is to be cautious and try to make the best of what is a nightmare.\\n\\nPeople here in New Orleans– residents, visitors and evacuees, have been so friendly and supportive. Sometimes a smile is the best medicine. The weather is nice. I feel guilty.\\n\\nIt is an eerie feeling sitting in a hotel room 700 miles from home and watching the gradual wave of devastation sweep across the state we love. As I write, our neighbors in Naples and Ft. Myers are preparing for what is likely to be the heaviest hit in mainland Florida. Captiva, a very special place that took years to rebuild after Charlie, will undoubtedly be pummeled again. And they won’t be alone. While my beloved Sarasota will not be spared, my heart goes out to everyone to the south.\\n\\nMuch has been said about how Harvey and now Irma have brought Americans together in a time of political and ideological strife. I have now seen it firsthand. No one with a human soul is doing anything but being a good friend or neighbor. But of course there are exceptions. If you are one who wishes to use a crisis to spout political talking points, a pox upon you. You are not helping, and you likely never will. <end rant>\\n\\nI have three fantasy football teams. Sunday games have kicked off. I didn’t check my lineups, and I really am not into it today. I am more concerned for my son, daughter-in-law and grandson who are hunkered down outside any flood zones back in Sarasota. I am more concerned for my co-workers who also stayed behind.\\n\\nI have seen and heard the word “surreal” a lot.  But this is very real.\\n\\nWe don’t really know what lies ahead other than bad news. As I write this, the eye of the storm is in between the Keys and the mainland, headed north. Nobody in Florida will be spared the effects of Irma, and it will be felt in Georgia and beyond. People are displaced. Lives will be disrupted, and lives have already been lost. My hope is that both disruption and death can be minimized, and that people will continue to work as a community (as our friends in Houston have) to start the recovery process.\\n\\nThank you to the dozens of family and friends who have sent messages of concern and encouragement. We will recover, we will rebuild and we will refine our emergency plans. In the mean time, we wait, we pray and we care for each other."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66Og5no1Un5l0tXM2dXoch","type":"Entry","createdAt":"2019-10-31T19:24:50.186Z","updatedAt":"2020-01-30T10:09:28.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-01-10"},"title":{"en-US":"A New Era Begins with STRATACACHE Merger"},"slug":{"en-US":"a-new-era-begins-with-stratacache-merger"},"tagline":{"en-US":"A New Era Begins with STRATACACHE Merger"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Just about thirteen years ago, with the help of angel investors, our team took a small company with a media player and FTP software out of an incubator in Orlando, FL. We immediately set out to move from being hardware-centric to software-cent [...]"},"description":{"en-US":"Just about thirteen years ago, with the help of angel investors, our team took a small company with a media player and FTP software out of an incubator in Orlando, FL. We immediately set out to move from being hardware-centric to software-centric, and created an enterprise product we named NEOCAST®. We got the software part done pretty darn well, and built a brand that has both recognition and reputation in the digital signage industry.\\n\\nIt has certainly been an interesting path that we have taken to get to today. Through both terrific highs and scary lows, the dedication of our team toward advancing the platform and supporting our customers has never wavered. That dedication ensured our survival as much as anything, even as others failed. Many companies in the digital signage space found a way to burn tens of millions of investor dollars racing toward oblivion. We were not one of those, never having taken an institutional round. The last time we raised equity was nearly 4 years ago. Working lean has been a way of life since 2004. It means that there is tremendous leverage in new deals or in the growth of existing deals. It also means that there are limited resources to take risk, add people or extend product offerings. It makes you vulnerable to shifts in customers and timelines. For us, it also meant the real risk of getting left on the sidelines as the industry enters an era of explosive growth driven by large buyers of products and services. Being undercapitalized would likely also mean being overlooked in such an environment, as scale likes scale. But how could we make sure we are part of the next era?\\n\\nWe have always been an advocate for the industry and a herald of the coming consolidation. We’ve postulated that the consolidation would come as a combination of attrition and M&A activity. Attrition was simply not an option. So it meant we had to find a buyer who shared our vision of what’s next, our passion for helping customers realize their vision, and an appreciation of what we had built. That is no small task in an industry where some companies are run like a fraternity house, some define a win as announcing one unprofitable deal after another, some spend money mindlessly like it grows on trees, and others just glom on to larger “partners” like barnacles hoping for a ride. As Dean Wermer famously said to Dorfman, “…that’s no way to go through life, son.”\\n\\nThree years ago I gave a presentation at The DailyDOOH Investor Conference entitled *Kool Aid: The Sports Drink of Roadkill.* I explained that what made Wayne Gretsky great was his sense of where the puck was going, not the pack. I applauded examples of adaptation and vision. One person I singled out for praise that day was Chris Riegel of STRATACACHE. I told the audience that he had demonstrated a long-term vision for our industry, and said it wasn’t easy to compete with him, but it was easy to respect him. I privately told Chris that day that he was the only person in the business I’d willingly work for. I guess you could say we put a pin in that. This week, we announced that Real Digital Media has been acquired by STRATACACHE, where we will operate as a wholly-owned subsidiary. You can read what we think is in it for our customers, our prospects, our partners and our team here.\\n\\nAs I have shared the news, I have received many congratulations, a few OMGs, and a couple of “are you sure you want to do that?” comments. I was grateful for the positive comments (which included every customer), and fully prepared for the negative ones. You see, as a New England Patriots fan, I understand how most people react to a team other than their own that is consistently excellent and dominant: any respect given is begrudging at best. The truth is that STRATACACHE is to digital signage what the Patriots are to the NFL. It is an organization with consistent ownership, leadership, vision, clear roles and an incredible work ethic. And, to Chris Riegel’s credit, he has not allowed the hype, competition or his own success change his approach to his work, his vision, or the job at hand.\\n\\nThis week, Real Digital Media was effectively traded to the Patriots. Our team is ready for what comes next, knowing that we are going to have the opportunity to realize our full potential.\\n\\nI can’t wait for tomorrow."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6OzYPgrP5kqYBQbEleo1tf"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6jsvhCvFXx1RvMys4pn7NS","type":"Entry","createdAt":"2019-10-30T10:27:35.584Z","updatedAt":"2020-01-30T10:07:29.758Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-09-28"},"title":{"en-US":"Digital Signage Predictions For 2018"},"slug":{"en-US":"digital-signage-predictions-for-2018"},"tagline":{"en-US":"Digital Signage Predictions For 2018"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Another tradition is to own the previous year’s predictions, which generally falls somewhere between eating humble pie and establishing spotless credibility. Let’s have a look at how things panned out this year."},"description":{"en-US":"As I begin to write this, the sun is re-appearing after a once in a lifetime event. No, not display vendors agreeing upon a standard for RS-232, but a total eclipse of the sun.\\n\\nEven though I have written exactly one post since last year’s prediction post, traditions die hard. The tradition here is a touchdown and an extra point worth of predictions as the football season kicks off. That’s seven for those of you who think football is played with a round ball. We do it now to get a jump on the usual year-end predictions, which tend to get as much attention as leftover giblet stuffing.\\n\\nAnother tradition is to own the previous year’s predictions, which generally falls somewhere between eating humble pie and establishing spotless credibility. Let’s have a look at how things panned out this year.\\n\\n__1. Solutions Overtake Products__\\n\\nI pointed out that it takes more than devices and software to effectively operate a digital signage network, and that vendors offering full solutions would eventually crowd out those pitching the next big thing. I believe this trend has indeed begun. RFPs seem to always include services, integrated technologies and a preference for one throat to choke. Few, if any decisions hinge on display technologies, and nearly none hinge on media players. Software platforms are generally differentiated at some level either by price, function, architecture or focus, but they no longer exist in a vacuum. As further evidence, there is more activity than ever of hardware vendors trying to align with software and services vendors to work together. Score this one a hit.\\n\\n__2. Consolidation Continues __\\n\\nAnother hit… OK, I had an edge on this one, as our company was already in talks to be acquired by STRATACACHE when I wrote it. That tap-in putt notwithstanding, the wave of deals in the vendor and network spaces has continued across the globe. This is how marketplaces work, and it is healthy. On the flip side of the M&A activity is the slow march towards death of others who have hung in there. As some drop out, we move toward a more sustainable ecosystem. There’s more to come.\\n\\n__3. Android is Dead, Long Live Android!__\\n\\nNo question that this one proved prophetic. The marketplace has gone from Android zealotry to strong preference and has now receded to “will it work for me?”. The zealotry was driven by opportunistic vendors who trumpeted a game changer without knowledge of how it would work at scale, and in league with a trade press eager to fill columns with unsubstantiated puff pieces. The challenges posed by lack of hardware reliability, OS version variability and device management issues drove cost of ownership higher not lower. And as predicted, Intel has responded with lower cost, reliable x86 products such as Cherry Trail that have closed the gap. Android won’t die, but it will be forced into niches.\\n\\n__4. Display Manufacturers Can’t Suppress Their Desire to ‘Go Wide”__\\n\\nYes, many display manufacturers continue to push their own software and hosting solutions either in stealth mode (a/k/a screwing partners with plausible deniability) or quite openly in order to try to increase their footprint on deals of scale. Their challenge has been trying to convince people who know better that their proprietary OS, rudimentary software and no-way-out commitments are a good idea. It will never work out, but we are talking about a very stubborn bunch. I thought we’d see a display company buy a software platform to market around, but that did not happen. Nevertheless, I score this as a hit.\\n\\n__5. Standards Come to Programmatic__\\n\\nI suggested that the struggle to bring programmatic tools similar to long-established online versions to digital signage would continue, with some solutions breaking through, driven by widespread adoption of standards and best practices. The first part is certainly true, led by the emergence of Vistar as a potential powerhouse, but driven more by its own evolution than by industry adoption of standards. It feels like this space will have room for a few players, but it seems clear that standards will become important so that buyers can work across multiple platforms with familiar terms of art, metrics and processes. I still believe the DSF’s new, Global DOOH Council will help get us there. I will call this a miss.\\n\\n__6. The Battle Goes Outdoors__\\n\\nI suggested that the battle of the drive-thru was on, and that at least two major users would place their bets on solutions during the year. Despite a huge amount of activity, evolving enclosure designs and dozens of parallel tests, those bets have not yet been placed. So this is a miss, largely due to timing as in the programmatic prediction, but a miss nonetheless. Keep watching the outdoor space. There is too much business driving through those lanes to not invest!\\n\\n__7. Mobile Integration Starts to Make More Sense__\\n\\nI suggested that this would be the year that digital signage would find ways to embrace mobile that works for end users. Without doubt, mobile has continued to be the predominant element of overall digital strategies. There have been good examples of mobile integration with digital signage, but that bridge to make it a seamless and persistent part of the experience still seems to be lacking. We will get there, and I continue to clutch my NFC pearls. But the scorekeeper says it’s a miss. *Note: Between the first draft of this piece and the final, STRATACACHE (parent company of RDM) announced the acquisition of Walkbase. It is a mobile-DOOH game changer in every way, and makes my miss on this prediction a near miss based on timing. More on Walkbase another time!*\\n\\nIn summary, four hits, two misses and a near miss if you cut me slack on number 7. That is better than last year, so I feel a lot of pressure to improve once again. Here we go… strap on your VR goggles and fly into the Grand Canyon of guesswork with me:\\n\\n__1. The Checkbooks Are Out: Different Targets__\\n\\nThis year’s version of the consolidation prediction goes something like this: I believe that there is still plenty of money on the sidelines getting very, very interested in the DOOH and digital signage space. I think very little of any VC/PE money will find its way into the vendor space, although one can expect a few M&A deals. However, my guess is that there is renewed interest in network properties that lend themselves to scale and the ability to leverage emerging technologies for targeting ads. The Outcome Health deal is the poster child for this, and it won’t be the last such deal.\\n\\n__2. Interactivity Sparks More Interest Than Video Walls__\\n\\nThis is not to say that video walls are dead…. far from it. But it says here that buyers see greater benefits from interactivity in more places than from iconic deployments in fewer places. Interactivity itself has taken on meaning beyond traditional touch. Gesture, AR, VR and mobile-based interactivity are all in play. In the end, interactivity and large-scale walls serve different purposes and create engagement in very different ways. Look for more interactive deployments in the coming year.\\n\\n__3. So Niche To See You__\\n\\nAs our industry (gulp) matures, and success stories from all corners of the space become more well publicized, it seems clear that most vendors and networks will run toward defensible niches that offer growth opportunities. It becomes harder to sell product into verticals without vertical expertise to build credibility and confidence. From the network side, it becomes harder to raise money or sell advertising without a good amount of evidence that the market being addressed can be segmented and targeted. Look for increased movement toward specialization and niches from companies large and small.\\n\\n__4. Industry Events Start to Evolve__\\n\\nIn line with the concept outlined in #3 above, it makes sense that both buyers and sellers look harder at how they invest their time and money in industry trade shows. There is still a huge need for education of people and companies new to the space (and there are many). Several conferences, notably DSE and InfoComm, do a fine job on that. Yet there is also a great need for matching (educated) buyers with (qualified) sellers, and trade show floors are not meeting those needs. Quasi-events like NYDSW, coming up on Halloween, have less educational value, but greater ability to have buyers and sellers self-select by interest and focus. Finally, vertical shows such as NRF, NACS, NRA, FMI, HIMSS, and the like need to do a better job of embracing OOH technologies as their members gain interest. The prediction here is that event mangers will take a long look at programming and how they manage their show floors in order to remain relevant to both attendees and exhibitors, both of whom will likely be budget conscious in the coming years.\\n\\n__5. Beacons and AVA Assume their Proper Roles: Measurement & Triggering__\\n\\nI’ve written on the fallacy of beacons as a push technology in the past. Not much has happened to change my position on that. Yet they are not useless. They do a great job of collecting data from mobile device pings, and that can be used by savvy software to measure traffic and even engagement. You will hear less about the silly push schemes and more about big data from little beacons. Anonymous Video Analytics (AVA) burst on the scene years ago as a way to prove the value of advertising CPM rates. As time has passed, AVA has begun to be more valued for measuring engagement, identifying demographic trends, and perhaps most importantly, driving relevant content to screens via triggers. Relevancy is the most important aspect of content if one is hoping to engage, and the ability to increase relevancy based on what you know about viewers is very valuable. Tools will evolve to meet the needs of network owners AND viewers.\\n\\n__6. People Start To Worry About Leadership__\\n\\nYou may have noticed I gulped when I mentioned a maturing industry in prediction number 3 above. Digital Signage has shown many of the characteristics of a maturing industry: attention from consulting firms, large-scale investment of private money, a strong industry advocate and association, and ongoing innovation. Yet where we are lacking is the development of new (read: young) talent that will become the next generation of leaders in the space. A customer recently asked me to come up with some names for an executive position with some pretty strict guidelines. It was not easy. The pioneers of this industry are not getting younger and we need smart, entrepreneurial men and women to step in and step up. We need the current leadership crowd to take mentoring seriously. We need to create jobs to attract leaders. If you aren’t worried about this, you ought to be. My guess (and hope) is that many people and organizations will take action on this in the coming year.\\n\\n__7. International Efforts will Start to Bear Fruit__\\n\\nIt has often been noted that there are many lessons to be learned by sharing ideas, technologies, lessons and pain across international borders. To be sure, the challenges in India are different than those in Mexico, but the manner is which challenges are met are very instructional. So much more than cricket and rugby happens in the geographically isolated technology test beds of New Zealand and Australia that many Yanks would benefit from understanding their insights. International efforts, such as the Digital Signage Federation’s Global Digital Out-of-Home Council, with North American and European groups sharing ideas and information will be a vanguard of advancing best practices and standards across borders. There will of course be other vehicles for such sharing at trade shows, conferences, and various communications vehicles. As companies from all ends of the marketplace examine how others have succeeded in very different environments, it will make them better, faster and stronger. Next year should see increased activity on that front.\\n\\nThat’s it for this year. Business and the creative process are such that we’ve seen a total eclipse, two major hurricanes and two Kardashian pregnancies since I started this post. I hope the next post takes less time. Please feel free to provide feedback and your own predictions in the comments section.\\n\\nBy Ken Goldberg|September 28th, 2017|Digital Media Technology, Digital Signage, Digital Signage Industry, Mobile Applications, Retail|0 Comments"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6h8yjfoJQnNRkBe7bTSVIw"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7G5VssnksDxP1JRua7wvw6","type":"Entry","createdAt":"2019-10-30T09:22:18.761Z","updatedAt":"2020-01-30T10:05:07.855Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2017-11-13"},"title":{"en-US":"Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage"},"slug":{"en-US":"credibility-the-obstacle-to-programmatic-ad-buying-in-digital-signage"},"tagline":{"en-US":"Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad  [..]"},"description":{"en-US":"The impressive growth in events and participation at the recent New York Digital Signage Week (NYDSW) indicates two notable trends. First, it’s a clear sign that digital signage has emerged as a maturing industry after nearly two decades of foundation building. Second, it’s clear that the place of this Olympic style event of events on our autumn calendar is permanent. Both are of course good things. Any opportunity to gather this many players with varied interests and perspectives on common challenges is a win for all participants. Whether the topic is technology, investments, M&A, content, ad selling, measurement or other pieces of our increasingly complex puzzle, conversations spark ideas and innovation. The well-planned events enabled their sponsors and attendees to explore matters of interest to each. The slow march toward making the purchase of ad campaigns across networks as easy and automated as it is on the web was certainly a topic that came up at many of the week’s events. A related topic, credibility, was not openly discussed but needs to be confronted with more urgency regarding the issue of programmatic ad buying within our industry.\\n\\n__Whither Programmatic?__\\n\\nThe concept of aggregating network data, including available ad inventory, and creating a vehicle for ad buying and delivering campaigns is hardly new. The carcasses of early entrants like SeeSaw Networks, Adcentricity and rVue lie along the yellow brick road toward ad selling Oz. Each of these companies struggled with a number of issues, not the least of which was the astounding number of disparate software platforms running the end points. The quality and availability of needed data was highly variable. The credibility of the playout data was uniformly suspect. It made their job of creating, supporting, and most importantly *selling*, a viable platform very difficult. Today, there are many next generation platforms for  programmatic buying in digital signage. I am not here to evaluate any of them. However, what we are seeing in programmatic today seems oddly parallel to the pattern we are *still* struggling with in the world of content management platforms. There are lots of entrants, more coming every day, and not much (if anything) in the way of standards that would reduce buyer anxiety.\\n\\nHere are a couple of simple truths we should probably wrap our heads around:\\n\\n- Programmatic platforms built by and tied directly to a content management platform are by their nature self-limiting and a bad idea both economically and strategically. Despite the hubris of those taking this route, buyers do not want to limit themselves to networks tied to a single CMS. Neither do they want to be forced to use multiple platforms to complete their desired buys. I chuckled when I was told that one speaker at a large NYDSW event suggested that the best way to solve this problem was for everyone to adopt his technology. I checked, they were not serving brownies flown in from Denver at the event.\\n- The end game here is going to be two, or at most three, platforms serving as hubs for programmatic buying. Anything else ignores the dual problems of making things easier for the buyer and the fact that there simply is not enough volume to support more. The battle to be one of the winners will play out over time. Along the way, the CMS platforms trying to play the programmatic game will simply have to capitulate to their network operators and provide standardized data to the independent platforms that support more networks. Platforms without the critical mass of networks and engaged agencies will not survive. This consolidation will likely happen faster than it has in the CMS world (where it is ongoing) because the barrier to entry is higher.\\n\\n__The Elephant In The Room__\\n\\nOne of the sessions I enjoyed during NYDSW was a panel during DSF’s Coffee & Controversy breakfast event. It was called DOOH: The True Story, and featured four very savvy speakers from different parts of the ecosystem. During their session, the panelists became very engaged when the topic turned to measurement and standards. One of the panelists suggested that the solution might be to have a “standard API” that all the CMS platforms would have to adhere to so that data was delivered to the buying platforms in a common way. I do understand the thought process, but it occurs to me that such an approach does not get us closer to an ecosystem remotely similar to the online ad buying marketplace. It also ignores the elephant in the room.\\n\\nThe online world, for all of its programmatic superiority, still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end. And that is the elephant in the room, because for all the positive and enthusiastic discussions at NYDSW, the shocking turn of events occurring at a digital signage poster child has us facing a critical inflection point as an industry.\\n\\nTwo weeks prior to NYDSW, the *Wall Street Journal* published a story detailing how Outcome Health (nee Context Media) allegedly misled advertisers with respect to how many locations and screens their ads had appeared upon. The timeframe of the alleged misdeeds coincided with the closure of Outcome’s landmark venture capital round that raised $475 million, and valued the company north of $5 billion. Predictably, the investors, led by super-heavyweights Goldman Sachs, Alphabet and the Pritzker Group, has sued the company and its founders for fraud. Fraud claims, if proven in court, come with treble damages. I have no interest in opining on the case, but its ramifications for the industry require action and leadership.\\n\\nFor the industry, whether or not Outcome is guilty of misleading advertisers and investors is of little consequence, because perception often becomes reality. The perception is now that Outcome, and by default the rest of the industry, has a credibility problem. The digital signage version of click fraud has reared its ugly head. Reportedly, advertisers have already cancelled 8-figure campaigns with Outcome. While that is unfortunate, it’s not surprising. Worse yet, I have heard from multiple sources that other networks, especially those selling ads in the pharma space, are seeing forward ad buys diminish by as much as 15%. The radioactive cloud of diminished credibility impacts network growth, employment, technology and services buys, and outside investment. In short, if you are reading this, it probably effects you. So what can we do?\\n\\n__Taking On The Problem__\\n\\nFor starters, we have to recognize the problem and not try to spin it. No army of professional PR handlers, 140-character pundits or white paper-writing consultants can make it go away. The advertisers are smarter than that, and we need to be as well. We need people, entrepreneurs and organizations invested in this industry to come together to meet this head on with action. The result of such thinking should be something that addresses measurement, credibility and standards. It would be something that might excite that Coffee & Controversy panel. Anything less is a half measure.\\n\\nHere is how I would suggest we take lemons and make lemonade (or Limoncello, if that is your preferred use of lemons):\\n\\nA new, independent entity could emerge to create, monitor and be a steward for industry credibility. It would essentially become the trusted repository for network data such as changes in locations, online status, playout records, available inventory and the like. It would create and enforce methods and standards for measurement and verification, data formats and reporting frequency. It would conduct periodic and random audits to confirm data accuracy. It would store and manage the data in a secure fashion. On the other side, it would provide validated network data to programmatic platforms in a standardized format. The entity would be funded by the networks, who have the dual interest of selling ads and having their data verified as true; by the programmatic platforms, who want to solve for the staggering variety of CMS platforms and confidence in their data; and by the ad buyers, who need their clients to be able to compare apples to apples with assurance.\\n\\nMake no mistake, this would be a business, not a committee. Whether it springs from an existing business with the chops to pull all the constituents together, or comes as a startup built from the ground-up, we need a neutral, trusted guardian of industry data and credibility. Once that exists, networks, CMS providers and programmatic platforms would either support it and conform to its standards and processes, or ignore it at their own peril. Maybe this is not the right solution, but it does recognize the problem.\\n\\nNone of Goldman Sachs, Alphabet or Pritzker were dipping their toes in the digital signage water for the first time with Outcome. Perhaps they might be interested in funding a properly conceived business that accelerates the next stage of growth in our industry. From challenges and inflection points come opportunities. For all that is positive and encouraging in our global industry, taking on this challenge once and for all needs to be job one. Let’s start the conversations.\\n\\nBy Ken Goldberg|November 13th, 2017|Capital, Digital Signage, Digital Signage Industry, OOH Advertising|2 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6poeDyPGBNbqSjPytMyMBI","type":"Entry","createdAt":"2019-10-30T08:32:57.743Z","updatedAt":"2020-01-30T09:46:37.948Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2018-02-15"},"title":{"en-US":"The Continued Evolution of the Convenience Store"},"slug":{"en-US":"the-continued-evolution-of-the-convenience-store"},"tagline":{"en-US":"The Continued Evolution of the Convenience Store"},"subTagline":{"en-US":"The Future is in Customer Engagement"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Technology may become even more critical to make the venerable C-Store a true convenience and a destination as their core revenue component undergoes dramatic change"},"description":{"en-US":"The 2018 version of the NRF Big Show is well in the rear view mirror, and we’ve all had time to reflect upon it. The trade show has not evolved much on the surface, although it has grown over the years. The usual big booths were… big. And crowded. The talking points have changed dramatically, and that is where the nuggets of insight lay. It became apparent to me that the so-called retail apocalypse is in reality more of a retail evolution, and that the evolution will most certainly be fueled by technology that drives customer engagement.\\n\\nSince retuning from New York, thoughts of what the future holds for retail have distracted me. Most of us take it as a given that the in-store experience has to embrace, yet go beyond the online experience. It does no one any good to be “omnichannel” if the most capital intensive of those channels, the store, offers little more than the ability to take your purchase home immediately. If it does not engage, delight and appeal to each shopper on their own terms, survival may be at stake. The demise of various chains and historic retail brands stand as a testament to that reality. One retail channel is growing and evolving, and may be facing an existential challenge of its own in coming years.\\n\\nIn an article that appeared in *Chain Store Age*, Marianne Wilson explored the continued growth of convenience stores, once just a place to gas up, grab a six pack and a lottery ticket and perhaps some emergency milk or butter. Quietly, the sector has evolved, driven in large part by fresh food, dramatic beer caves, and elaborate coffee stations. The modern convenience store has embraced some technology around digital menu boards and order entry kiosks for freshly prepared foods. Both of these have made the store itself more “sticky”, more engaging and arguably more efficient. Technology may become even more critical to make the venerable C-Store a true convenience and a destination as their core revenue component undergoes dramatic change. Convenience stores have historically derived about 65% of revenue from gasoline sales. The gasoline forecourt has always been an important attractor to cars and customers. Forward thinking retailers are aware that their days of pumping profits with petroleum are winding down.\\n\\nElectric vehicles are hitting the road at an exponential rate year-to-year, and it is not just about Tesla. Every major manufacturer is investing heavily in electric. Volvo for one plans to be all electric or hybrid by 2019, and signals are that they won’t be alone. Add to that a growing trend toward car and ride sharing, and it is easy to predict that the biggest draw to the C-store, gasoline, will start to lose its luster. The change certainly will not happen overnight, and decreasing demand will almost certainly drive gasoline prices downward, making combustion engine vehicles more attractive, but change is coming.\\n\\nFor convenience stores, the game will change from luring customers in from the forecourt to attracting them in from the street, and that is a very different challenge. Localized merchandise mix, pricing and customer experience will all play a part in the continued evolution of this format, and that is where technology will have to lead. For convenience store operators now is the time to invest in learning more about their customer, their motivations and paths to purchase. They will have to understand how to optimize average tickets, adjacencies and promotions as well as large-scale grocers and supermarkets, if not better. Like all retailers, they will need to understand the role of the smartphone in a shopper’s journey. Perhaps more importantly, recognizing the *presence* of those smartphones and how to leverage them to gain valuable insights is critical. Technologies such as Walkbase provide tools for creating 360 degree customer views, understanding demand and driving customer engagement. Equally, this technology leads to understanding how to optimize store layouts, traffic patterns and even staffing. Shelf edge signage, end cap displays, transparent coolers and freezer displays and POS upsell platforms will all become part of an ecosystem informed by data and shopper insights. Partnering with brands that rely upon the convenience store channel to drive sales becomes easier with measurable campaigns driven by technology.\\n\\nFinding a way to replace the gasoline revenue that is almost certain to decline as cars and consumer behavior change will not be an easy task. Convenience store operators have already begun a dramatic evolution in their format and offerings. Now is the time to integrate technology and sharpen the tools for increased in-store sales.\\n\\nBy Ken Goldberg|February 15th, 2018|Retail|2 Comments"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6sJy7qzjuY5tFu983yPMd7"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZpB0IWq0BCm7oqgj1xVfV","type":"Entry","createdAt":"2019-10-30T09:04:12.799Z","updatedAt":"2020-01-30T09:44:17.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2018-03-12"},"title":{"en-US":"Emerging Trend: Digital Out-of-Home Advertising Audit"},"slug":{"en-US":"emerging-trend-digital-out-of-home-advertising-audit"},"tagline":{"en-US":"Emerging Trend: Digital Out-of-Home Advertising Audit"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio an [...]"},"description":{"en-US":"### The Independent Credibility Fixes for Ad Supported DOOH\\n\\nThe positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on a screen. Media buyers never got totally comfortable with DOOH versus TV, largely because the television buys were measurable (and confirmable via an advertising audit) if you had faith in Nielsen and Arbitron. DOOH required a certain leap of faith, even if its place-based nature added unquestioned value to advertisers. As times passed, online advertising far outdistanced DOOH in terms of eating into established media spending. It actually helped grow overall spending. The inherent measurability of clicks provided a reasonable gauge of reach and effectiveness, even when the possibility/likelihood of click fraud is taken into account. More recently, mobile advertising driven by location services have combined the measurability of TV and online with the place-based nature of DOOH and have added a degree of consumer insight to boot. Once again, digital signage networks take a back seat in terms of buyer preferences.\\n\\n### Point of Care Networks Were First Movers\\nIf there has been one star of ad-supported networks from the outset, it has been point of care (POC) networks in medical offices. Pharmaceutical companies recognized the ability to talk to targeted consumers in proximity to their physicians. They are able to measure prescription uptake via services such as Crossix, IQVIA (f/k/a as IMS and Quintiles) and Symphony, providing important ROI and effectiveness indicators. The histories of networks like AccentHealth, Care Media, PatientPoint, Health Media Networks, and of course, Outcome Health, are testament to the value of that measurement. To a large extent, medical office networks have served as case studies for the effectiveness of place-based video advertising. Networks in venues without a reliable analog for prescriptions could still point to the medical offices and say, “See, it works,” and they would be right.  \\n\\nYet there is always the matter of the leap of faith factor. Media player playout logs provide critical data, but are only part of the full picture. Uptime, screen health, and accuracy with regard to contracted locations are also critical to advertisers and agencies. A playout by itself never has, and never will equal a click in terms of measurement value.  Overcoming the leap of faith and replacing it with trusted, independent measurement has become more important than ever in the wake of the ongoing Outcome Health debacle. If one company, especially a media and investor darling, is perceived to have cooked their playout affidavits, whom can advertisers trust?\\n\\nThere are signals in the marketplace that the crisis is neither over nor forgotten, most particularly in the POC sector where Outcome lives. Advertisers, practitioners and employees fled the dominant and far-reaching Outcome platform for reasons easy enough to understand. Some advertisers have shifted dollars to Outcome’s larger competitors, aggregating multiple networks to offset the loss of Outcome’s reach. While this is a boon in the short term for those competitors, other Pharma advertisers have simply moved dollars to other media and will take a wait-and-see stance on DOOH. Without doubt, the credibility crisis has a trickle-down effect on ad-supported networks outside of POC. Industry group POC3 has been working on verification and audit standards since the Outcome news hit, and has been promising an imminent release of them for months. That would provide some help, but it is clear that the solution will require some independence.\\n\\nWe examined the scope of the credibility issue in a November post, and suggested a way forward:\\n\\n*A new, independent entity could emerge to create, monitor and be a steward for industry credibility. It would essentially become the trusted repository for network data such as changes in locations, online status, playout records, available inventory and the like. It would create and enforce methods and standards for measurement and verification, data formats and reporting frequency. It would conduct periodic and random audits to confirm data accuracy. It would store and manage the data in a secure fashion. On the other side, it would provide validated network data to programmatic platforms in a standardized format.*\\n\\n### Emergence of New Providers Focused on the Advertising Audit\\nI did not know at the time the piece was written that people were moving to address the issues of measurement, compliance and credibility. In Melbourne, Australia, Seedooh has been working with blue chip clients like Ooh Media and APN Outdoor to create more transparency by aggregating digital data with campaign contract data. Seedooh combines and reports on data in a cloud-based environment, and has periodic PwC audits to ensure best practices are supported. Seedooh’s executives seem intent on building upon their success Down Under by bringing their platform to Europe and North America. It will be interesting to see how the platform evolves and translates to new markets and different requirements.\\n\\nIn the US, a New York-based start-up called PlaceBridge has quietly taken a different approach with an initial focus on the POC industry. The brainchild of Paul Theisen, the co-founder and former executive at of Health Media Network, PlaceBridge offers a three-phased audit:\\n\\n1. Digital Audit: Like Seedooh, PlaceBridge will take a playout log feed from any CMS and mesh it with contractual data in a customized dashboard. The key here is getting a measure of contracted vs. actual playouts in the aggregate.\\n2. Randomized On-site Live Audit: Through a partnership with J. Knipper & Company, PlaceBridge fields 500 reps armed with a smartphone app. The reps run through a customized audit checklist of 12 steps and take pictures as needed to provide verification of media playout, screen status, practitioner information and more. Audit information is delivered via the PlaceBridge dashboard. This goes a long way toward eliminating the leap of faith in digital data alone.\\n3. List Matching: In POC, pharma advertisers often buy specific locations and practitioners. It is important to match contracted locations to actual playout locations. At one level, validation of a specific office location is important. Since offices move and practices have doctor turnover, a second level of validation is required. The key here is often the National Provider Identifier (NPI), a unique identifier for each practitioner. PlaceBridge is associating both location and NPI to each playout site and doing the necessary matching to measure contract compliance.\\n\\nThe completed audit provides media buyers and sellers with the data required to measure contract compliance. It looks like the PlaceBridge methodology could work well outside the POC market with some adaptation of the third phase. For example, instead of list matching in retail venues, there could be some independent matching of retailer movement data with playout data to be a measure of ad effectiveness. In an airport, traffic counting and airline seat yield data could add a measure of reach and impressions. To an industry desperate to differentiate itself as a valuable advertising vehicle, the elimination of the leap of faith goes a long way.\\n\\n### Summary\\nThe emergence of independent entities like Seedooh and PlaceBridge create the scenario for a win-win for Agencies and their brand partners along with network owners. Advertisers will have more confidence that what they buy is what they will get. Networks will benefit from increased trust, which in turn may spur demand and price stability. Analytics is a very hot topic these days, and this type of data collection and analysis should prove to be a great leap forward for an entire sector of the digital signage industry. That’s a positive outcome.\\n\\nBy Ken Goldberg|March 12th, 2018|Digital Signage Industry, OOH Advertising, Uncategorized|Comments Off"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7tJEPuAl5PH63WzBXnbF5D","type":"Entry","createdAt":"2019-10-29T14:23:02.327Z","updatedAt":"2020-01-30T09:42:16.470Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2018-05-01"},"title":{"en-US":"Best Practices for Implementing a Campus Digital Signage Network"},"slug":{"en-US":"best-practices-for-implementing-a-campus-digital-signage-network"},"tagline":{"en-US":"Best Practices for Implementing a Campus Digital Signage Network"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Of all the environments positioned to experience a digital transformation, today’s college campus has to lead the way. Whether you’re on the campus of a major university, community college, private institution or technical institute, today’s stude [..]"},"description":{"en-US":"Of all the environments positioned to experience a digital transformation, today’s college campus has to lead the way. Whether you’re on the campus of a major university, community college, private institution or technical institute, today’s students, faculty, staff and visitors are bringing with them the latest devices and set of tech savvy skills. They know the information they want, how they want to receive it and with whom they want to share it. The question is how are you going to deliver, manage and provide access to that information? A campus digital signage network is a great way to augment a communication strategy in an environment that brings all the facets of daily life into a single tight knit community that is often times as large as a town or small city.\\n\\nNew students or visitors can benefit from wayfinding applications to greet, welcome and provide directions. Signage can be used to display timely, relevant messaging regarding campus events while also promoting a safe, informed community. The stadiums and arenas can become a more immersive experience for players and spectators, the common areas or student unions can publish news and announcements, and food service areas can deploy digital menu boards.\\n\\nThere is seemingly no end to the potential digital signage applications for higher education. With all these applications, however, comes ownership. Who is going to take the lead? How do you standardize your digital signage program? Below are a few best practices for those tasked with implementing and investing in a digital signage network.\\n\\n### Develop a Strategic Plan\\nWhat is your campus strategy for digital signage? Is it general messaging to your many diverse itinerant audiences? Is it a targeted marketing message to an individual college or department within the university? Do you want to honor certain individuals or a group of donors? Start off with a specific type of deployment, maybe one or two digital signs, and get that initial experience under your belt before you try to grow too fast.\\n\\nKnow Your Audience Your audience is an itinerant audience the vast majority of the time. Are they students? Are they faculty? Are they staff? Are they a building visitor? They intercept your message, maybe multiple times a day or in the week, and only consume that message for a few seconds (usually 4-8 seconds) as they move from Point A to Point B in your building. Make your content grab their attention. Short and concise messages are critical to raise awareness of an event or where they can get more information. Let the design of the content (or 10-20 second video) tell the story and let it drive them to a destination to get more information.\\n\\n### Know Your Message\\nIdentify who will create your content or how you will access content. You will be surprised that there is a lot of content available to you within your own college or department from other content designers who are doing design projects already. The message is the goal. Often information that is being designed for your own websites, campus news, campus calendar of events can become content that reinforces the overall campus or college message. As they create their own design elements for other projects, they can often repurpose those elements for your digital signage.\\n\\n### Keep Those Messages Tidy\\nUnless your digital sign is a Wall of Honor or Donor Recognition Wall, your audience is going to be itinerant. They will not camp out in front of a screen like it is a television show. Design the message to be consumed in about 4-8 seconds as they pass by. If the content message is well designed, they will see it and absorb it. You have raised their awareness to the message. Make sure there is a call to action in that message.\\n\\n### Identify the Stakeholders\\nTarget decision makers. These select decision makers will quickly see the high value of having a concise and targeted message pushed to the people they value most in their communication efforts., and they will become repeat customers for more digital signage in the future. The best people to buy in will be college Deans, department heads and office managers. They have lots of information they want to disseminate to their students, their faculty and staff.\\n\\n### Develop a Reliable Vendor Relationship\\nWhen it comes to the time to research and purchase software to run your network, hardware, mounting solutions and displays, find a vendor you can trust. A quality vendor will listen to what your digital signage deployment needs are, will offer reasonable solutions, work within your project budgets and be there for you at every step. Try to work with the same vendor once you are satisfied with their performance. Explain your expectations to them and they will serve you well for years to come. When the next project comes up you will know who you can confidently call to make things happen on time and on budget.\\n\\n### Campus Digital Signage Summary\\nCollege campus are sprawling, vast spaces with many buildings and departments, serving thousands of people on a daily basis. Incorporating a campus digital signage strategy is one way to deliver personalized and updated information to students, faculty, staff and visitors. Click here to learn more.\\n\\nBy Spencer Graham|May 1st, 2018|Higher Education|0 Comments"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5HLlJK2zbvLBYR8eAi6wc0","type":"Entry","createdAt":"2019-10-29T08:10:49.961Z","updatedAt":"2020-01-30T09:38:19.425Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-01-08"},"title":{"en-US":"Digital Signage Predictions for 2019"},"slug":{"en-US":"digital-signage-predictions-for-2019"},"tagline":{"en-US":"Digital Signage Predictions for 2019"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Usually I take a stab at digital signage predictions at the start of the football season. This year, I let that milestone [...]"},"description":{"en-US":"Usually I take a stab at digital signage predictions at the start of the football season. This year, I let that milestone slide until the postseason. At least it is still January!\\n\\nAs always, we begin by owning last year’s predictions, for better or for worse. Let’s get right to it:\\n\\n*The Checkbooks Are Out, Different Targets:* I suggested that vendor side M&A activity would decline, and network activity would increase. I am not sure I got that one right. Vendor activity, and the number of vendors quietly trying to sell themselves, has continued. There has been less network M&A on the DOOH side, while the OOH side has remained active. We will count this one as a miss.\\n\\n*Interactivity Sparks More Interest Than Video Walls:* My thought process here was that iconic deployments would start to give way to smaller, more interactive installations. Without doubt, interest in video walls has benefitted from sliding panel prices and emerging LED options. That said, the level of interest in interactive screens, especially in the tablet (11’ to 32”) range, has expanded exponentially. Consumer habits like web searches make properly developed interactive screens both natural and engaging in the right environments, and that spells ROI. That’s a hit.\\n\\n*So Niche To See You:* I surmised that both vendors and network operators would move toward specialization. I believe that has been the trend. Vendors have tried to carve out niches in areas such as financial services, higher ed, OOH, ad supported networks, food service and many more. I even see it within our own STRATACACHE Family, where we’ve figured out who does what really well and we have steered customers to the best solution regardless of their entry point. On the network side, the emergence and growth of many cannabis-related networks underscores the attraction that investors have for targeted audiences. That’s a hit (no pun intended).\\n\\n*Industry Events Start to Evolve:* My observation was that both exhibitors and industry trade show organizations would respond to the movement toward specialization and evolve their show strategies. At the same time, I thought vertical shows, such as NRF, NACS and HIMMS would embrace OOH a bit more in their strategies. Interestingly, two large exhibitors have bowed out of DSE this year, one because they couldn’t write their own rules, and another because they wanted to invest the dollars into a focused road show effort. Both floor slots have been filled with new or growing exhibitors, but more importantly, DSE’s organizers have embraced their role as facilitators of education and are catering to the audience they get. You will see some new events coming from Exponation as well. The vertical shows remain willing to take exhibit dollars from our sector, but have not really embraced it they way they should, which is strange when you see how much digital signage sits on their show floors. I will call this one neutral.\\n\\n*Beacons and AVA Assume their Proper Roles:* Measurement & Triggering: This prediction is self-evident from its title, and it has become truer than ever. Beacons as a push technology are so 2015, and their role as sensors is exploding. Cameras have also become part of the IoT sensor universe. This is a hit, a bit of a no brainer.\\n\\n*People Start To Worry About Leadership:* I noted the clear signs of a maturing industry, but lamented the dearth of new, young blood in leadership positions. I predicted this would start to concern many people and steps would be taken to allay those concerns. But alas, these things take time, and there is no perceptible movement across the board. This is an issue that our industry association, the Digital Signage Federation, can play a role in addressing. In addition to efforts to connect with collegiate programs, urging companies to get some of their younger talent exposed through committee works would be helpful. I will take a miss on this one.\\n\\n*International Efforts will Start to Bear Fruit:* I predicted that efforts to share ideas, standards and experiences across borders would increase in a demonstrable way, and it has. International attendance at industry events has been steadily rising. DSF’s Global Digital Out of Home Council has attracted enough star power outside of North America to more than earn its global moniker. Keep an eye on this group as they raise the tide for all boats. This one was muy bueno: hit.\\n\\nSo the scorecard for 2018 is 4 hits, 2 misses and a no-decision. Not too bad.\\n\\nLet’s see if we can do any better in 2019. Since any natural intelligence I had has dwindled as a result of Twitter usage, it has been suggested that I employ artificial intelligence in making this year’s predictions. The AI will have to wait, as I am still trying to knock the biases out of the algorithms. Maybe once Facebook figures that one out, I’ll follow. Here goes:\\n\\n__Privacy Issues Come to the Forefront__\\n\\nWhether it is newsy items like the massive breach of the Marriott database, Facebook’s many deserved travails; strange happenings with voice-activated devices; or The Weather Channel selling location information; or more subtle data collection and placement of devices in homes and public, privacy will be widely discussed. In a culture where consumers willingly and blithely pay for devices with embedded cameras and microphones from companies known for a disregard of privacy, it may get waved aside. But perhaps there will be a tipping point at which the general population decides it is not willing to trade privacy for perceived convenience or “free” apps. Expect the general discussion of privacy and technology to make its way into digital signage. I hope we are ready as an industry.\\n\\n__Measurement Still Matters, Blockchain Makes its First Appearance__\\n\\nMeasurability has been an important concept for digital signage from the very beginning. CPM rates of ad-supported networks can only be justified by either evidence (or belief) that messages on the screens are being delivered to targeted and engaged eyeballs. Part of that is confirmation of playout on an operating display. No need to rehash the tragic outcome of trying to game the system, it is costly in many ways. In 2019, I believe we will see two approaches start to take hold. First, rigorous and independent audits will become more commonplace, especially in the medical networks that have suffered from credibility and trust challenges.\\n\\nSecond, 2019 will see the appearance of blockchain in the digital signage space. You can bet that some of the approaches will be simply buzzwords, while others will be first passes at a widely distributed, peer-to-peer network designed to capture and record critical transaction data, from contracts to playout data validation to payments. It is highly unlikely that such an approach will embrace a pure blockchain model, complete with proof of work and payment for the related mining. Rather it will be a “private” blockchain, which skips that step (and forsakes the security and immutability that marks the pure model) to embrace trusted, known actors in the distributed network. Will it work? Will it be widely adopted? It is too early to tell, but the bet here is that we see attempts to make it so.\\n\\n*(Note: If you want to see a passionate debate about the performance/security/trust tradeoffs in the blockchain world, check out this video … 48 minutes, not for beginners!)*\\n\\n__Programmatic Buying Deals with Models and Challenges__\\n\\nWithout doubt, programmatic platforms are taking hold in the digital signage space. There are a number of startups and emergent players, and some of the online giants are starting to pay attention to our space. As an industry, digital signage still needs to grapple with how it uses programmatic efficiently, and how it protects its higher margin direct sales in so doing. We should see some movement along this line.\\n\\nIt is clearly in the best interest of networks that decide to use programmatic to work with as many of the available platforms as they choose. One higher profile platform has taken a walled garden approach. They have created their own CMS, and demand that customers use their CMS in order to avail themselves of the programmatic platform. Never mind that they can’t compete straight up as a CMS, or that they require a one-to-one player to screen ratio, even when that is not needed for any other reason. The “our way or the highway” approach will fail, and the walls will come down from their garden.\\n\\n__Sea Change in the Display World__\\n\\n2019 will see big changes in the commercial display business. For decades, the dominance of Korean and Japanese manufacturers has been taken for granted. What is happening now in China will change the status quo. High quality commercial displays are being manufactured in Chinese mega-factories as you read this. The strategic view of the owners of those factories is long and aggressive. Their nimbleness is impressive. Their products, of all sizes and even shapes, are going to appear and the price point for the largest capital item in a typical network rollout is going to fall. The impact on the dominant players is likely to be dramatic, forcing some to niches and others to margin killing price battles. Good news for network owners.\\n\\n__Player Wars: The Low End Stays ARMed__\\n\\nMedia player prices have continued to ramp downward, and we can probably continue to expect the trend to generally continue. ARM-based chips from a variety of vendors have held an edge in price for some time now, despite some inroads by Intel to find a place at the low end. ARM has traditionally been tightly linked with Android and various proprietary OS platforms, while Intel has of course focused on Windows and to a lesser extent, Linux. Now some of the ARM manufacturers are paying attention to Linux, increasing their appeal in our marketplace. Look for ARM-based chips to parlay that investment into a firmer grip of the lower end players, while at the same time advancing their penetration into the higher performance arena. Like the disruption in the display space, this should portend good things for networks investing in equipment.\\n\\n__Engagement Gives Way to Immersion__\\n\\nEngagement, long the holy grail of network operators and ad buyers alike, is now a given in terms of content objectives. Compelling gave way to relevant, which has given way to targeted and customized. The next step if almost certainly immersive. There is some impressive interactive content out there already, but look for experiential content taking it to the next level with AR and other forms of mobile integration. If a digital installation can entice viewers to immerse themselves in an experience or a presentation, all kinds of good things happen: increased dwell time and recall, learning and decision making, to name a few. Immersion will take on different definitions in different environments. It may mean a 10 second interaction in an airport, or a 3 minute experience in a museum. Either way, immersion as the next logical objective in content development seems certain. Keep your eyes out for content that takes that next step this year.\\n\\n__AI is Coming, but Data Comes First__\\n\\nArtificial intelligence is indeed very buzzy these days. Startups that aim to solve any given problem through the use of AI are attracting untold miilions in capital. You have probably interacted with more AI chatbots than you know. The biggest opportunities for AI in digital signage may well be in driving fine tuned content and experiences based on near real time audience analytics. We may see a smattering of AI use cases in 2019 (if they are publicized be wary of the motives), but for the most part, 2019 will be a year of laying the foundation to make AI possible and useful for digital signage. That means grappling with the collection and analysis of data. The collection points will be a wide variety of IoT devices, from thermostats and pressure mats to cameras, beacons, access points and more. Optimizing the collection and collation of that mountain of data is one large task. Undertaking the analysis of the data, extracting insights and projecting it into machine learning algorithms and practical use cases is another. I think we will see efforts to collect data and learn from it this year, setting the stage for its application in AI in 2020.\\n\\nThat’s the touchdown and the extra point for this year. Please feel free to share your thoughts in the comments. We’ll be back to keep score next year."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7t7TGbhUcc46Kps4dgfUEJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2abgsmjorrtyRDzUc3iSHG","type":"Entry","createdAt":"2019-10-29T09:28:08.161Z","updatedAt":"2020-01-30T09:34:14.758Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-02-04"},"title":{"en-US":"New Media Player: Announcing the latest compact, affordable media player powered by NEOCAST"},"slug":{"en-US":"new-media-player-announcing-the-latest-compact-affordable-media-player"},"tagline":{"en-US":"New Media Player: Announcing the latest compact, affordable media player powered by NEOCAST"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Introducing the Z8350 Real Digital Media today announces the latest addition to our family of Linux-based media players, [...]"},"description":{"en-US":"### Introducing the Z8350\\nReal Digital Media today announces the latest addition to our family of Linux-based media players, the Z8350. Powered by our NEOCAST® digital signage software, this offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the ultra-compact Z8350 easily fits into any digital signage location while staying protected from environmental conditions that could compromise performance.\\n\\nThe Z8350 is available now. Contact us to learn more.\\n\\n### Device Specifications\\n- Ubuntu Linux (18.04)\\n- CPU: Intel Atom x5-Z8350 1.44GHz (quad-core)\\n- Graphics: Intel HD Graphics 400\\n- Video: One HDMI 1.4b port\\n- Memory: 2GB LPDDR3 RAM (single-channel)\\n- Storage: 32GB eMMC SSD storage (optional 128GB)\\n- Network: One 10/100Mbps Ethernet port, 802.11 a/b/g/n/ac Wi-Fi with external antenna\\n- USB: One USB 3.0 port, two USB 2.0 ports\\n- Housing: Anodized aluminum, fanless\\n- Dimensions: 115.1mm x 65.6mm x 25.3mm (4.53in x 2.58in x .99in), excluding mounting plate\\n- Weight: 280g (< .7lb)\\n- Operating Temp: 0°C to +40°C (104°F)\\n- Storage Temp: -55°C to +75°C (-67°F to 167°F)\\n- Mean Time Between Failures (MTBF): > 50,000 hours\\n- Playback: Supports multi-zone playout of video, audio and images as well as HTML5 content\\f"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2JKQDx4nQNWDvzLFdzh3Zy"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5wfzkAS4VmgadoGArS1f0M","type":"Entry","createdAt":"2019-10-30T14:22:44.482Z","updatedAt":"2020-01-30T09:32:19.762Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-06-18"},"title":{"en-US":"New Media Player: Announcing the latest performance-based media player powered by NEOCAST"},"slug":{"en-US":"new-media-player-announcing-the-latest-performance-based-media-player"},"tagline":{"en-US":"New Media Player: Announcing the latest performance-based media player powered by NEOCAST"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Real Digital Media today announces the latest addition to our family of Linux-based media players, the N3160. Powered by our NEOCAST® digital signage software, this offering continues our history of delivering stable and reliable playback devices [..]"},"description":{"en-US":"### Introducing the N3160\\nReal Digital Media today announces the latest addition to our family of Linux-based media players, the N3160. Powered by our NEOCAST® digital signage software, this offering continues our history of delivering stable and reliable playback devices purpose built for digital signage networks. With an anodized aluminum housing and fanless design, the performance-based N3160 supports the multi-zone playback of video, audio and HTML5 content while staying protected from environmental conditions that could compromise performance.\\n\\nThe N3160 is available now. Contact us to learn more.\\n\\n### Device Specifications\\n- Ubuntu Linux (18.04)\\n- CPU: Intel Celeron N3160 1.60GHz (quad-core)\\n- Graphics: Intel HD Graphics 400\\n- Video: One HDMI 1.4b port\\n- Memory: 4GB DDR3L RAM (dual-channel)\\n- Storage: 64GB M.2 SSD storage (optional 128GB)\\n- Network: 1 Gigabit Ethernet port, 802.11 a/b/g/n/ac Wi-Fi with external antenna\\n- USB: 4 USB 3.0 Type A ports\\n- Housing: Anodized aluminum, fanless\\n- Dimensions(in): 7.56 (w) x 6.30 (d) x 1.10 (h)\\n- Weight(lbs): 2.34\\n- Operating Temp(°F): +32 to +104\\n- Storage Temp(°F): -67 to +167\\n- Mean Time Between Failures (MTBF): > 50,000 hours\\n- Playback: Supports multi-zone playout of video, audio and images as well as HTML5 content\\f\\n"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4wU6DHDiWWxXsvK8MCnW5U"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"39Yamkcn9tXdX3M6qm32Q0","type":"Entry","createdAt":"2019-10-30T11:38:50.555Z","updatedAt":"2020-01-30T09:29:10.138Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-08-14"},"title":{"en-US":"New Feature: Announcing the Player Trigger API for Event-Driven Signage"},"slug":{"en-US":"new-feature-announcing-the-player-trigger-api-for-event-driven-signage"},"tagline":{"en-US":"New Feature: Announcing the Player Trigger API for Event-Driven Signage"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Real Digital Media today announced the latest feature to our NEOCAST digital signage platform, the Player Trigger API. This feature provides a streamlined approach to driving content playout changes at the player level using a rules-based engine."},"description":{"en-US":"## Introducing the Player Trigger API\\n\\nReal Digital Media today announced the latest feature to our NEOCAST digital signage platform, the Player Trigger API. This feature provides a streamlined approach to driving content playout changes at the player level using a rules-based engine. This engine combines a simple expression builder with purpose built plugins that define the required conditions (business rules) for the launch of an event-driven campaign.\\n\\nWhen in use, NEOCAST media players request and store information from the local player environment, third-party software or cloud-based service to define the triggering of relevant, targeted content. Information from weather services, emergency messaging, POS and inventory management systems, physical buttons, interactive touchscreens, cameras and sensors are all sources of data that can be used with the Player Trigger API.  \\n\\nThe feature is available now. Contact us to learn more."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"TA5MwX6fq522FxRQogED8"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5vjIor0O2J8UL9qV8xKNuT","type":"Entry","createdAt":"2019-10-31T15:10:30.201Z","updatedAt":"2020-01-30T09:24:36.097Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3dv2YxFiGkssy2Ii8aMiuo"}}]},"publishDate":{"en-US":"2019-09-04"},"title":{"en-US":"“Digital Signage”​: Shelf Life Expired?"},"slug":{"en-US":"digital-signage-shelf-life-expired"},"tagline":{"en-US":"“Digital Signage”​: Shelf Life Expired?"},"tags":{"en-US":["Blog"]},"shortDescription":{"en-US":"Words and word choice are important. They convey meaning, conjure up images and can even evoke emotions. Words can also be constraining. As much as it pains me to say it, I believe identifying  our industry as “digital signage” has become far too [...]"},"description":{"en-US":"## What’s in a name?\\n\\nWords and word choice are important. They convey meaning, conjure up images and can even evoke emotions. Words can also be constraining. As much as it pains me to say it, I believe identifying  our industry as “digital signage” has become far too limiting to be useful any longer. Let’s examine why.\\n\\nBack in the days when I would have public arguments with the late Lyle Bunn over “digital signage” versus “dynamic digital signage”, the discussion was not about what we were doing, but about how we described it.  We hung displays wherever we could, powered them with media players and distributed content to them. There was plenty of intelligence in the content management systems, not much in the media players, and the notion of bespoke content for this type of network was generally still in its infancy. My argument with Lyle was that digital signage didn’t need an adjective in front of it, that it just muddied the waters by implying to the uninitiated that there was non-dynamic digital signage. Sticklers might point out that digital is an adjective already. Besides, if there was going to be an adjective in front of digital signage, “networked” made far more sense to me than “dynamic”. \\n\\nToday, what we are doing is far more intelligent, substantially more mainstream in the marketing world and not just about “signs”. The world is digital, not just our endpoints. And network endpoints are often less like signs and more like interfaces to a viewer, consumer or end user. The world has changed, and our industry has changed with it. Look at some of the important trends we’ve seen over the past five years:\\n\\n## Content has Finally Ascended to the Throne\\n\\nEven though “content is king” quickly became an overused throwaway line, it was never untrue. The issue was that few network operators were invested in that truth. Today, there is a strong correlation between clear content strategy, content quality and network success. The notion of engaging content has largely given way to relevant content as we learn more about our audiences.\\n\\n## Endpoint Diversity\\n\\nNot long ago the discussion was about choices in the large format display sizes of the day.  Now it is about how to optimize the use of small displays, huge displays, custom shaped displays, LED displays, touch-enabled displays and of course mobile displays to meet network or application objectives. That mobile device? Not a sign.\\n\\n## Integrations\\n\\nEarly on, there were integrations to pull data from key operational systems to display on a digital sign. Examples include data from telephony switches for call center displays, POS data for menu boards, and box office systems for ticket counter displays. Today, data comes from IoT devices, cameras, sensors, external systems and the Internet, just to name a few. All of this is in the name of making content more timely, and relevant. It has required smarter content, open APIs, and often the support of additional applications on the media player. \\n\\n## Analytics\\n\\nI wrote years ago that cameras, originally touted to measure audiences and justify ad rates, would become more useful by providing real time input for content decisions; and that beacons, hyped beyond belief as a push marketing tool, would become valuable as measurement devices.  Both have certainly found their higher calling and have become cornerstones of analytics in our industry. Analytics that inform content are here to stay. Our own company acquired Walkbase to gain the IP and experience to integrate sensor data into decision-making and of course into content selection. A major display company spent years and millions of dollars to develop their own analytics platform. Neither move was based upon conjecture. Demand for incorporation of analytics into marketing and content strategies is only going to grow. Dumb devices are collecting the data. Smart devices are using it on the fly to make decisions.\\n\\nWe could go on and talk about programmatic advertising and the slow move to make ad buying as easy in out of home as it is online, but with less fraud; the rise of interactive content on digital signage endpoints; the convergence with mobile, and much more. But the point is made: our industry has fundamentally changed in how network operators approach their strategies, in synch with what consumers of our messaging have come to expect. The technical ecosystem has changed with it.\\n\\nWhat we have to offer as an industry today has more depth than ever before. We’ve collectively raised the bar and evolved with user expectations and external developments. It’s no longer about a 16×9 display. It’s about insights, intelligence and decision making, and the display is just the surface. We are networked publishers of digital content. We create and enable end user experiences. We ingest data and distribute it in context unlike any alternative. We connect corporations with their employees, brands with their consumers, commuters with their destinations and patients with their providers. We are the last mile. \\n\\nWords often matter, and in this evolved marketplace, the term “digital signage” seems outdated. At face value, it doesn’t evoke solutions to the challenges of today’s decision makers who are looking to activate, engage and better understand viewers and customers in order to drive enhanced experiences. Digital signage has served us well for quite a few years, but we are at a crossroad. We can redefine what we are and what we do in order to unlock access to new adopters and new markets, or we can pat ourselves on the back for getting this far. While it won’t be an easy task, it seems like an easy choice.\\n\\n“Digital signage” is dead.  Long live digital 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und Aufrechterhaltung einer Kultur der Zusammenarbeit","en-US":"Building and Maintaining a Collaboration Culture","fr":"Construire et maintenir une culture de collaboration"},"indexTitle":{"de":"Aufbau und Aufrechterhaltung einer Kultur der Zusammenarbeit","en-US":"Building and Maintaining a Collaboration Culture","fr":"Construire et maintenir une culture de collaboration"},"slug":{"de":"aufbau-und-aufrechterhaltung-einer-kultur-der-zusammenarbeit","en-US":"building-and-maintaining-a-collaboration-culture","fr":"construire-et-maintenir-une-culture-de-collaboration"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4PsZR0wLQH2X6lunjugI4t"}}},"startDate":{"en-US":"2023-04-06T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Kulturen der Zusammenarbeit arbeiten auf ein gemeinsames Ziel hin, aber es kann schwierig sein, eine solche Kultur zu schaffen und zu erhalten.","en-US":"Collaborative cultures work together towards a common goal but creating and maintaining one can be difficult.","fr":"Les cultures collaboratives travaillent ensemble à la réalisation d\'un objectif commun, mais il peut être difficile d\'en créer une et de la maintenir."},"introduction":{"de":"Eine Kultur der Zusammenarbeit ist dann gegeben, wenn mehrere Personen zusammenkommen und auf ein gemeinsames Ziel hinarbeiten sowie effektiv als Team arbeiten, um ein gemeinsames Ziel zu erreichen. Zu den wichtigsten Merkmalen einer kollaborativen Kultur gehören die Akzeptanz einer gemeinsamen Vision oder eines gemeinsamen Ziels und der Aufbau eines Vertrauensverhältnisses, um einen gedeihlichen Ort zu schaffen, an dem Ideen und Wissen geteilt werden.","en-US":"A collaborative culture is where a number of individuals come together and work toward a common goal, as well as work effectively as a team to achieve a shared objective. The key characteristics of a collaborative culture include embracing the shared vision or objective and building a level of trust to create a thriving place where ideas and knowledge are shared. \\n","fr":"Une culture de collaboration se caractérise par le fait qu\'un certain nombre d\'individus se réunissent et travaillent à la réalisation d\'un objectif commun, ainsi que par le fait qu\'ils travaillent efficacement en tant qu\'équipe pour atteindre un objectif partagé. Les principales caractéristiques d\'une culture de collaboration sont l\'adhésion à la vision ou à l\'objectif commun et l\'instauration d\'un niveau de confiance pour créer un lieu prospère où les idées et les connaissances sont partagées."},"description":{"de":"# Aufbau und Aufrechterhaltung einer Kultur der Zusammenarbeit\\n\\n## Was macht eine kollaborative Kultur aus?\\n\\nEine Kultur der Zusammenarbeit zeichnet sich dadurch aus, dass mehrere Personen zusammenkommen und auf ein gemeinsames Ziel hinarbeiten sowie effektiv als Team zusammenarbeiten, um ein gemeinsames Ziel zu erreichen. Zu den wichtigsten Merkmalen einer kollaborativen Kultur gehören das Eintreten für eine gemeinsame Vision oder ein gemeinsames Ziel und der Aufbau eines Vertrauensverhältnisses, um einen lebendigen Ort zu schaffen, an dem Ideen und Wissen geteilt werden. \\n\\nKommunikation ist ein wesentlicher Bestandteil einer Kultur der Zusammenarbeit. Nur wenn sie offen, ehrlich und flexibel ist, kann sich eine Kultur der Zusammenarbeit wirklich durchsetzen und zu einer effektiven Arbeitsweise für eine Organisation werden. \\n\\nIm Gegensatz zu einer Wettbewerbskultur geht es bei einer kollaborativen Kultur darum, als Ganzes zu gewinnen - gemeinsam Ideen auf transparente Weise auszutauschen, um die Kreativität zu fördern und ein positives Arbeitsumfeld zu schaffen, anstatt dass ein Einzelner den Ruhm erntet und in einem Silo arbeitet.\\n\\n## Wie man eine kollaborative Arbeitskultur fördert\\n\\nVerschiedene Strategien können zur Förderung einer Kultur der Zusammenarbeit beitragen. Im Folgenden haben wir acht Überlegungen zusammengestellt, die Ihnen helfen können, eine Kultur der Zusammenarbeit aufzubauen, die Teamarbeit, Innovation und Kreativität in Ihrem Unternehmen fördert.\\n\\n__Zielsetzung__ - Setzen Sie zu Beginn klare Ziele und richten Sie diese an der Vision des Unternehmens aus und stellen Sie sicher, dass jeder mit den Zielen einverstanden ist.\\n\\n__Kommunikation__ - es ist wichtig, eine offene und ehrliche Kommunikation zu fördern. Kommunikation ist der Schlüssel zum Erfolg beim Aufbau einer kollaborativen Arbeitskultur. Die Teammitglieder müssen sich wohl fühlen und ihre Meinungen und Ideen in einer integrativen Umgebung in die Gruppe einbringen können.\\n\\n__Vertrauen__ - dies ist die höchste Form der menschlichen Motivation und trägt zur Entwicklung starker Beziehungen bei. Indem Sie den Teammitgliedern zeigen, dass Sie ihnen vertrauen und ihre Beiträge wertschätzen, können Sie ihr Wachstum und ihre Entwicklung fördern.\\n\\n__Teamarbeit__ - effektive Teamarbeit hilft, mehr zu erreichen als ein Einzelner. Indem Sie die Zusammenarbeit fördern, können Sie Gelegenheiten schaffen, Ideen und Wissen auszutauschen.\\n\\n__Anerkennung__ - jeder mag es, für seinen Beitrag anerkannt zu werden. Ein wichtiger Weg, eine Kultur der Zusammenarbeit zu fördern, besteht darin, den Erfolg und die Anstrengungen des Teams und seiner Mitglieder zu würdigen und regelmäßig Ermutigung und Feedback zu geben. \\n\\n__Vielfalt und Einbeziehung__ - die Bildung eines Teams mit unterschiedlichen Hintergründen, Fähigkeiten und Perspektiven kann sicherstellen, dass sich jeder im Team wertgeschätzt fühlt, eine gleichberechtigte Stimme hat und geschätzt wird.\\n\\n__Vorbildfunktion__ - eine Kultur der Zusammenarbeit kann durch eine Person eingebettet werden, die mit gutem Beispiel vorangeht und die Zusammenarbeit fördert. Ihr Verhalten, z. B. Zuhören und Mitwirken, kann dann nachgeahmt werden und dazu beitragen, eine Kultur der Zusammenarbeit in der Praxis zu demonstrieren. \\n\\n__Schulung und Hilfsmittel__ - die Bereitstellung der richtigen Schulungen, Ressourcen und Hilfsmittel zur Unterstützung der Zusammenarbeit - wie z. B. Projektmanagement-Tools, Qualifizierungsmaßnahmen und Investitionen in Technologien, die die Zusammenarbeit fördern - sind entscheidend für den Erfolg des Aufbaus einer Kultur der Zusammenarbeit.\\n\\n## Was kann eine kollaborative Kultur herausfordern?\\n\\nDie Schaffung einer Kultur der Zusammenarbeit ist mit Herausforderungen verbunden. Die Art und Weise, wie eine Organisation mit ihnen umgeht, ist entscheidend für ihren Erfolg und kann sich auf die Gesamteffizienz eines Teams oder Projekts auswirken. Wenn man sich der folgenden Herausforderungen bewusst ist und über Strategien zur Bewältigung dieser Herausforderungen verfügt, kann man die Produktivität eines Teams deutlich steigern.\\n\\n__Mangelndes Vertrauen__ - die mangelnde Bereitschaft, Ideen und Informationen auszutauschen, kann zur Bildung von Silos in einem Team führen, was sich nachteilig auf den Fortschritt und das Erreichen eines bestimmten Ziels auswirkt.\\n\\n__Schlechte Kommunikation__ - Fehlkommunikation oder schlechte Kommunikationskanäle können die Zusammenarbeit eines Teams beim Austausch von Ideen und Informationen beeinträchtigen. \\n\\n__Begrenzte Ressourcen__ - alle Ressourcen, sei es Zeit, Budget oder Personal, müssen nach Prioritäten geordnet und effizient zugewiesen werden, um die Dynamik aufrechtzuerhalten und das Endziel zu erreichen.\\n\\n__Widerstände gegen Veränderungen__ - einige Personen sind nicht offen für neue Ideen oder eine neue Arbeitsweise, was es unmöglich machen kann, voranzukommen und Erfolge zu erzielen.\\n\\n__Mangelnde Unterstützung__ - mangelnde Unterstützung und fehlende Priorisierung der Zusammenarbeit können die Zusammenarbeit erschweren.\\n\\n__Entfernungen und Fernarbeit__ - die Zusammenarbeit aus der Ferne oder über verschiedene Standorte oder Länder hinweg kann das Tempo des Wandels und der Zusammenarbeit beeinträchtigen und die Kommunikation und Vertrauensbildung erschweren.\\n\\nUm diese Herausforderungen zu meistern, müssen Sie Ihren Ansatz regelmäßig überprüfen und sicherstellen, dass Sie nicht in die oben genannten Fallen tappen und dass Sie Ihre Rolle erfüllen und den Bedürfnissen Ihres Teams und Ihrer Organisation gerecht werden.\\n\\n## Schlüsselaspekte einer positiven Kultur der Zusammenarbeit\\n\\nUm leistungsstarke Teams zu bilden, müssen Sie die richtigen Werkzeuge bereitstellen, und es gibt wichtige Aspekte oder Schritte, um eine positive Kultur der Zusammenarbeit in Ihrem Team zu schaffen und zu fördern, unabhängig davon, ob es sich um ein Büro-, Fern- oder Mischteam handelt. \\n\\n__Vertrauen__ - der erste Schritt zum Erfolg besteht darin, Vertrauen zu entwickeln und das Engagement für den Erfolg eines Projekts oder Ziels zu zeigen, damit sich die Teammitglieder wertgeschätzt fühlen.\\n\\n__Kommunikation__ - das Endziel sollte klar kommuniziert werden, und es sollten zu Beginn klare Kommunikationskanäle festgelegt werden. Außerdem ist es unerlässlich, ein positives Umfeld für den Austausch von Ideen zu schaffen und Möglichkeiten für Feedback zu bieten.\\n\\n__Flexibilität__ - wie bei jedem neuen Vorhaben oder Prozess wird es Dinge geben, die sich im Laufe des Prozesses ändern. Die Bereitschaft zur Anpassung ist entscheidend. Die gemeinsame Suche nach einer Lösung oder die gemeinsame Überwindung von Hindernissen trägt zur Weiterentwicklung der Prozesse und zur Vertrauensbildung bei.\\n\\n__Einfühlungsvermögen__ - Einfühlungsvermögen und Verständnis für Emotionen und die Sichtweise des Einzelnen tragen zum Aufbau besserer Beziehungen innerhalb des Teams bei.\\n\\n__Einbeziehung__ - eine positive Zusammenarbeit legt Wert auf Vielfalt und Einbeziehung sowie auf die Anerkennung unterschiedlicher Hintergründe und Perspektiven. Dies kann dazu beitragen, innovative Ideen einzubringen und Prozesse zu gestalten, die für den Erfolg entscheidend sind und Wettbewerbsvorteile bringen können.\\n\\n__Anerkennung__ - Feedback und Würdigung des Beitrags der Teammitglieder zeigen, wie sehr sie geschätzt werden, und durch die Anerkennung guter Arbeit oder Beiträge bleiben sie engagiert und dem Projekt und dem Endziel verpflichtet.\\n\\n__Fern- und Fernarbeit__ - der Einsatz effektiver Kollaborationslösungen hilft, Teammitglieder zusammenzubringen und ein Gemeinschaftsgefühl zu schaffen, unabhängig davon, wo sie sich befinden. Sie können auch einen flexiblen Raum für den Austausch von Ideen, die Zusammenarbeit und die Steigerung der Produktivität bieten.\\n\\n## Kollaborationsräume von X2O\\n\\nX2O Media bietet mit X2O OneRoom eine einzigartige Lösung für die Zusammenarbeit an, die Einzelpersonen in einem flexiblen Raum zusammenbringt, unabhängig davon, ob sie sich vor Ort oder aus der Ferne befinden, und einen interaktiven und dynamischen Raum für die Verbindung und Zusammenarbeit in Echtzeit unabhängig von ihrem Standort bietet. \\n\\nOneRoom bietet eine gleichberechtigte Erfahrung für alle Personen und einen immersiven Raum mit integrierten Kollaborationstools, einschließlich interaktiver Whiteboards, Umfragen/Abstimmungsfunktionen und Breakout-Räumen.\\n\\nOneRoom wird von Kunden auf der ganzen Welt genutzt, um sie bei ihren Lern-, Schulungs- und Kollaborationsherausforderungen zu unterstützen. Sprechen Sie mit uns, um mehr darüber zu erfahren, wie OneRoom Ihre Zusammenarbeit unterstützen kann.","en-US":"# Building and Maintaining a Collaboration Culture\\n\\n## What Makes a Collaborative Culture?\\n\\nA collaborative culture is where a number of individuals come together and work toward a common goal, as well as work effectively as a team to achieve a shared objective. The key characteristics of a collaborative culture include embracing the shared vision or objective and building a level of trust to create a thriving place where ideas and knowledge are shared. \\n\\nCommunication is a vital component in a collaborative culture. Only by being open, honest and flexible will a collaborative culture really embed and become an effective way of working for an organization. \\n\\nCompared to a competitive culture, a collaborative culture is about winning as a whole — working together to exchange ideas in a transparent way to encourage creativity, and promote a positive working environment, rather than one individual taking credit and working in a silo.\\nH2: How to Foster a Collaborative Work Culture\\n\\nDifferent strategies can help foster a collaborative culture and below we’ve highlighted eight considerations that you can use to help build a collaboration culture that encourages teamwork, innovation and creativity within your organization.\\n\\n__Goal setting__ - set clear goals and objectives at the start and align them with the vision of the organization and ensure everyone agrees with the goals.\\n\\n__Communication__ - it is critical to promote open and honest communication. Communication is the key to success when building a collaborative work culture. Team members need to feel comfortable contributing their opinions and ideas to the group in an inclusive environment.\\n\\n__Trust__ - this is the highest form of human motivation and helps develop strong relationships. By showing team members are trusted and their contributions are valued you can support their growth and development.\\n\\n__Teamwork (makes the dream work!)__ - effective teamwork helps achieve more than an individual can. By encouraging collaboration you can create opportunities to share ideas and knowledge.\\n\\n__Recognition__ - everyone likes to be recognized for their contribution. A key way to foster a collaborative culture is to celebrate the success and effort of the team and its members and give regular encouragement and feedback.\\n\\n__Diversity and inclusion__ - creating a team with diverse backgrounds, skills and perspectives can ensure everyone in the team feels valued, have an equal voice and is appreciated.\\n\\n__Role model__ - a collaborative culture can be embedded with a stakeholder leading by example and promoting collaborative working. Their behaviors, such as listening and contribution, can then be emulated and help demonstrate a collaborative culture in action. \\n\\n__Training & tools__ - providing the right training, resources and tools to support collaborative working — such as project management tools, skills training and investing in technology that promotes collaboration — are vital to the success of building a collaborative culture.\\n\\n## What Can Challenge a Collaborative Culture?\\n\\nCreating a collaborative culture comes with its challenges. How an organization deals with them is crucial to its success and can impact the overall efficiency of a team or project. Being aware of the following challenges and having strategies in place to overcome these challenges will be instrumental in driving a team\'s productivity.\\n\\n__Lack of trust__ - a reluctance to share ideas and information can create silos in a team, causing a detrimental effect on progress and achieving a determined goal.\\n\\n__Poor communication__ - miscommunication or poor channels of communication can impact how a team works together to share ideas and information. \\n\\n__Limited resources__ - all resources, whether it’s time, budget or people, need to be prioritized and allocated efficiently to maintain momentum and drive toward the end goal.\\n\\n__Resistant to change__ - some individuals will not be open to new ideas or a new way of working which can make it impossible to forge ahead and achieve success.\\n\\n__Lack of support__ - lack of support and deprioritized collaboration can make working together difficult.\\n\\n__Distance and remote working__ - collaborating remotely or across different locations or countries can impact the pace of change and collaboration and prove difficult to communicate and build trust.\\n\\nTo overcome these challenges you must frequently review your approach and make sure you don’t fall into the pitfalls highlighted above, as well as ensure you are fulfilling your role and meeting the needs of your team, and organization.\\n\\n## Key Aspects of A Positive Collaboration Culture\\n\\nTo create high performing teams you need to provide the right tools, and there are important aspects or steps to create and foster a positive collaborative culture among your team, whether they are in the office, remote or hybrid. \\n\\n__1. Trust__ - the first step to success is developing trust and demonstrating the commitment to the success of a project or goal to help make team members feel valued.\\n\\n__2. Communication__ - the end goal should be communicated clearly, and there should be clear channels of communication determined at the beginning. It is also imperative to promote a positive environment for individuals to share ideas and provide opportunities for feedback.\\n\\n__3. Flexibility__ - as with any new undertaking or process, there will be things that change along the way. A willingness to adapt is crucial. By working together to find a solution or overcoming a barrier together helps to evolve the processes and also build trust. \\n\\n__4. Empathy__ - being empathetic and understanding emotions and an individual\'s perspective will help build better relationships within the team.\\n\\n__5. Inclusivity__ - positive collaboration values diversity and inclusion and the recognition of different backgrounds and perspectives. This can help bring innovative ideas and shape processes, vital to success and can bring competitive advantage.\\n\\n__6. Recognition__ - feedback and appreciation of the contribution made by team members helps to demonstrate how much they are valued, and by engaging and recognizing good work or contribution will keep them engaged and committed to the project and end goal.\\n\\n__7. Distance and remote working__ - using effective collaboration solutions helps to bring team members together and create a sense of community irrelevant of where they may be based. They can also provide a flexible space for sharing ideas, collaborating and increasing productivity.\\n\\n## Collaboration Rooms from X2O\\n\\nAt X2O Media we offer a unique collaboration solution called [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) that brings individuals together in a flexible space whether they are in-person or remote providing an interactive and dynamic space to connect and collaborate in real-time regardless of their location. \\n\\nOneRoom offers an equal experience for all individuals and an immersive space with integrated collaboration tools including interactive whiteboards, polls/voting features and breakout rooms.\\n\\nOneRoom is used by [clients globally](https://www.x2omedia.com/en/case-studies/) to support their learning, training and collaboration challenges. Reach out to find out more about how OneRoom could support your collaboration journey.\\n","fr":"# Construire et maintenir une culture de collaboration\\n\\n## Qu\'est-ce qu\'une culture de collaboration?\\n\\nUne culture de collaboration se caractérise par le fait qu\'un certain nombre d\'individus se réunissent et travaillent à la réalisation d\'un objectif commun, ainsi que par le fait qu\'ils travaillent efficacement en tant qu\'équipe pour atteindre un objectif partagé. Les principales caractéristiques d\'une culture de collaboration sont l\'adhésion à la vision ou à l\'objectif commun et l\'instauration d\'un niveau de confiance pour créer un lieu prospère où les idées et les connaissances sont partagées. \\n\\nLa communication est un élément essentiel d\'une culture de collaboration. Ce n\'est qu\'en faisant preuve d\'ouverture, d\'honnêteté et de souplesse qu\'une culture de collaboration s\'enracinera réellement et deviendra un mode de travail efficace pour une organisation. \\n\\nPar rapport à une culture compétitive, une culture collaborative consiste à gagner dans son ensemble - en travaillant ensemble pour échanger des idées de manière transparente afin d\'encourager la créativité et de promouvoir un environnement de travail positif, plutôt que de voir un individu s\'attribuer les mérites et travailler en vase clos.\\nH2 : Comment favoriser une culture de travail collaboratif ?\\n\\nDifférentes stratégies peuvent contribuer à favoriser une culture de collaboration. Nous avons mis en évidence ci-dessous huit éléments à prendre en compte pour créer une culture de collaboration qui encourage le travail d\'équipe, l\'innovation et la créativité au sein de votre organisation.\\n\\n__Fixation des objectifs__ - fixez des objectifs clairs dès le départ, alignez-les sur la vision de l\'organisation et veillez à ce que tout le monde soit d\'accord avec les objectifs.\\n\\n__Communication__ - il est essentiel de promouvoir une communication ouverte et honnête. La communication est la clé du succès dans la construction d\'une culture de travail collaboratif. Les membres de l\'équipe doivent se sentir à l\'aise pour faire part de leurs opinions et de leurs idées au groupe dans un environnement inclusif.\\n\\n__Confiance__ - il s\'agit de la forme la plus élevée de motivation humaine, qui permet de développer des relations solides. En montrant que les membres de l\'équipe sont dignes de confiance et que leurs contributions sont appréciées, vous pouvez soutenir leur croissance et leur développement.\\n\\n__Travail d\'équipe__ - un travail d\'équipe efficace permet de réaliser plus de choses qu\'un individu ne peut le faire. En encourageant la collaboration, vous pouvez créer des occasions de partager des idées et des connaissances.\\n\\n__Reconnaissance__ - tout le monde aime être reconnu pour sa contribution. L\'un des principaux moyens de favoriser une culture de collaboration consiste à célébrer les succès et les efforts de l\'équipe et de ses membres et à fournir régulièrement des encouragements et un retour d\'information. \\n\\n__Diversité et inclusion__ - la création d\'une équipe aux origines, compétences et perspectives diverses peut garantir que chaque membre de l\'équipe se sente valorisé, qu\'il ait une voix égale et qu\'il soit apprécié.\\n\\n__Modèle__ - une culture de collaboration peut être ancrée grâce à une partie prenante qui montre l\'exemple et promeut le travail collaboratif. Ses comportements, tels que l\'écoute et la contribution, peuvent alors être imités et contribuer à la démonstration d\'une culture de collaboration en action. \\n\\n__Formation et outils__ - la mise à disposition de la formation, des ressources et des outils adéquats pour soutenir le travail collaboratif - tels que les outils de gestion de projet, la formation aux compétences et l\'investissement dans des technologies qui favorisent la collaboration - est essentielle au succès de l\'instauration d\'une culture de collaboration.\\n\\n## Quels sont les obstacles à une culture de collaboration?\\n\\nLa création d\'une culture de collaboration s\'accompagne de défis. La manière dont une organisation les relève est cruciale pour sa réussite et peut avoir un impact sur l\'efficacité globale d\'une équipe ou d\'un projet. Le fait d\'être conscient des défis suivants et d\'avoir mis en place des stratégies pour les surmonter contribuera à stimuler la productivité d\'une équipe.\\n\\n__Manque de confiance__ - une réticence à partager des idées et des informations peut créer des cloisonnements au sein d\'une équipe, ce qui nuit à la progression et à la réalisation d\'un objectif déterminé.\\n\\n__Mauvaise communication__ - une mauvaise communication ou de mauvais canaux de communication peuvent avoir un impact sur la manière dont une équipe travaille ensemble pour partager des idées et des informations. \\n\\n__Ressources limitées__ - toutes les ressources, qu\'il s\'agisse de temps, de budget ou de personnel, doivent être classées par ordre de priorité et allouées de manière efficace afin de maintenir l\'élan et la volonté d\'atteindre l\'objectif final.\\n\\n__Résistance au changement__ - certaines personnes ne seront pas ouvertes à de nouvelles idées ou à une nouvelle méthode de travail, ce qui peut les empêcher d\'aller de l\'avant et de réussir.\\n\\n__Manque de soutien__ - le manque de soutien et le fait de ne pas accorder d\'importance à la collaboration peuvent rendre le travail en commun difficile.\\n\\n__Distance et travail à distance__ - la collaboration à distance ou entre différents sites ou pays peut avoir un impact sur le rythme du changement et de la collaboration et s\'avérer difficile à communiquer et à instaurer la confiance.\\n\\nPour relever ces défis, vous devez fréquemment revoir votre approche et vous assurer que vous ne tombez pas dans les pièges mentionnés ci-dessus, et que vous remplissez votre rôle et répondez aux besoins de votre équipe et de votre organisation.\\n\\n## Aspects clés d\'une culture de collaboration positive\\n\\nPour créer des équipes performantes, il faut fournir les bons outils, et il existe des aspects ou des étapes importants pour créer et favoriser une culture de collaboration positive au sein de votre équipe, qu\'elle soit au bureau, à distance ou hybride. \\n\\n__Confiance__ - la première étape de la réussite consiste à développer la confiance et à démontrer l\'engagement en faveur de la réussite d\'un projet ou d\'un objectif afin que les membres de l\'équipe se sentent valorisés.\\n\\n__Communication__ - l\'objectif final doit être communiqué clairement et les canaux de communication doivent être déterminés dès le départ. Il est également impératif de promouvoir un environnement positif permettant aux individus de partager leurs idées et de fournir des opportunités de retour d\'information.\\n\\n__Flexibilité__ - comme pour toute nouvelle entreprise ou tout nouveau processus, il y aura des changements en cours de route. La volonté de s\'adapter est cruciale. Travailler ensemble pour trouver une solution ou surmonter un obstacle permet de faire évoluer les processus et d\'instaurer la confiance. \\n\\n__Empathie__ - faire preuve d\'empathie et comprendre les émotions et le point de vue d\'une personne permet d\'établir de meilleures relations au sein de l\'équipe.\\n\\n__Inclusivité__ - la collaboration positive valorise la diversité et l\'inclusion, ainsi que la reconnaissance des différents contextes et perspectives. Cela peut contribuer à apporter des idées novatrices et à façonner des processus, ce qui est vital pour la réussite et peut apporter un avantage concurrentiel.\\n\\n__Reconnaissance__ - le retour d\'information et l\'appréciation de la contribution des membres de l\'équipe permettent de montrer à quel point ils sont appréciés et, en les engageant et en reconnaissant le bon travail ou la bonne contribution, de les maintenir engagés et dévoués au projet et à l\'objectif final.\\n\\n__Travail à distance__ - l\'utilisation de solutions de collaboration efficaces permet de réunir les membres de l\'équipe et de créer un sentiment de communauté, quel que soit l\'endroit où ils se trouvent. Elles peuvent également fournir un espace flexible pour partager des idées, collaborer et augmenter la productivité.\\n\\n## Salles de collaboration de X2O\\n\\nChez X2O Media, nous proposons une solution de collaboration unique appelée X2O OneRoom qui rassemble les individus dans un espace flexible, qu\'ils soient en personne ou à distance, offrant un espace interactif et dynamique pour se connecter et collaborer en temps réel, quel que soit l\'endroit où ils se trouvent. \\n\\nOneRoom offre une expérience égale pour tous les individus et un espace immersif avec des outils de collaboration intégrés, y compris des tableaux blancs interactifs, des fonctions de sondage/vote et des salles de réunion.\\n\\nOneRoom est utilisé par des clients du monde entier pour relever leurs défis en matière d\'apprentissage, de formation et de collaboration. N\'hésitez pas à nous contacter pour découvrir comment OneRoom pourrait vous aider dans votre démarche de collaboration."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7IM0FITtPziVzBuH0PuQ36"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7gRqmMaXjEdgziQt7wAGIw","type":"Entry","createdAt":"2023-03-28T20:09:26.035Z","updatedAt":"2023-03-28T20:09:26.035Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Merkmale eines effektiven Kollaborationsprozesses","en-US":"Characteristics of an Effective Collaboration Process","fr":"Caractéristiques d\'un processus de collaboration efficace"},"indexTitle":{"de":"Merkmale eines effektiven Kollaborationsprozesses","en-US":"Characteristics of an Effective Collaboration Process","fr":"Caractéristiques d\'un processus de collaboration efficace"},"slug":{"de":"merkmale-eines-effektiven-kollaborationsprozesses","en-US":"characteristics-of-an-effective-collaboration-process","fr":"caracteristiques-d-un-processus-de-collaboration-efficace"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ZJR6ifXKUXmAEg4yGXFdl"}}},"startDate":{"en-US":"2023-03-28T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Today’s workplace is built on collaboration bringing people together to share ideas, knowledge & expertise","fr":"Le lieu de travail d\'aujourd\'hui repose sur la collaboration, qui permet aux personnes de partager leurs idées, leurs connaissances et leur expertise."},"introduction":{"de":"Die heutige Arbeitswelt basiert auf Zusammenarbeit mit dem Ziel, Menschen über Organisationen, Abteilungen und Regionen hinweg zusammenzubringen, um Ideen, Wissen und Fachkenntnisse auszutauschen und auf koordinierte Weise auf ein gemeinsames Ziel hinzuarbeiten.","en-US":"Today’s workplace is built on collaboration with the goal to bring people across organizations, departments and regions to share ideas, knowledge and expertise working in a coordinated way to achieve a common goal or objective.","fr":"Le lieu de travail d\'aujourd\'hui est fondé sur la collaboration, l\'objectif étant d\'amener des personnes d\'organisations, de départements et de régions différentes à partager leurs idées, leurs connaissances et leur expertise en travaillant de manière coordonnée pour atteindre un but ou un objectif commun."},"description":{"de":"Der heutige Arbeitsplatz basiert auf Zusammenarbeit mit dem Ziel, Menschen über Organisationen, Abteilungen und Regionen hinweg zusammenzubringen, um Ideen, Wissen und Fachkenntnisse zu teilen und auf koordinierte Weise ein gemeinsames Ziel zu erreichen.\\n\\nLaut [Zippia](https://www.zippia.com/advice/workplace-collaboration-statistics/#:~:text=Über%2075%25%20der%20Mitarbeiter%20geben%20den%20besten%20Grund%20für%20Misserfolge am Arbeitsplatz an.) geben 86% der Mitarbeiter in Führungspositionen mangelnde Zusammenarbeit als Hauptgrund für Misserfolge am Arbeitsplatz an. [Forbe](https://www.forbes.com/sites/adigaskell/2017/06/22/new-study-finds-that-collaboration-drives-workplace-performance/)s hebt hervor, dass Unternehmen, die kollaboratives Arbeiten fördern, \\"fünfmal wahrscheinlicher leistungsstark sind\\" - es ist also unerlässlich, zu verstehen, wie man einen effektiven Kollaborationsprozess einführt, um eine kollaborative Belegschaft zu fördern. \\n\\n## Wie man einen effektiven Kollaborationsprozess implementiert\\nDie Einführung eines effektiven Kooperationsprozesses erfordert die Unterstützung und das Engagement der Beteiligten aus dem gesamten Unternehmen, und es kann Zeit und Mühe kosten, den Prozess zu etablieren. \\n\\nIm Folgenden haben wir einige wichtige Schritte zur Einführung eines Kooperationsprozesses zusammengefasst: \\n\\n__Setzen Sie klare Ziele und Ergebnisse__\\nEin effektiver Prozess der Zusammenarbeit beginnt mit klaren Zielen und einer Vision dessen, was erreicht werden soll. Zu Beginn des Prozesses sollten sich alle Beteiligten mit diesen Zielen einverstanden erklären und sich einigen, um sicherzustellen, dass alle auf das gleiche gemeinsame Ziel hinarbeiten.\\n\\n__Aufbau einer starken Kommunikation und besserer Beziehungen____\\nKommunikation ist der Schlüssel zu einer effektiven Zusammenarbeit. Durch effektives Zuhören, den Austausch von Ideen, Einfühlungsvermögen und Verständnis sowie die Unterstützung anderer Mitarbeiter können Sie Vertrauen aufbauen und bessere Arbeitsbeziehungen entwickeln.\\n\\n__Förderung von Vielfalt und Integration____\\nEin vielfältiges Team mit unterschiedlichen Ansichten und Perspektiven kann wertvolle Einblicke und Kenntnisse liefern. Dies bringt eine andere Dynamik in den Prozess der Zusammenarbeit und das Gesamtergebnis.\\n\\n__Flexibilität fördern____ \\nEffektive Zusammenarbeitsprozesse müssen flexibel auf die sich ändernden Bedürfnisse einer Organisation reagieren können. Die Mitarbeiter müssen auf die sich entwickelnde Unternehmenslandschaft reagieren, sich an neue Anforderungen und Wünsche anpassen und offen für neue Ideen und Feedback sein, die ihre Arbeit und das langfristige Ziel beeinflussen könnten.\\n\\n__Verwendung der richtigen Werkzeuge und Technologien__ \\nEs gibt ein breites Spektrum an Werkzeugen und Technologien, die die Zusammenarbeit, Kommunikation und Koordination fördern und unterstützen. Bei der Auswahl der besten Tools sind verschiedene Faktoren zu berücksichtigen: Kompatibilität mit bestehenden Systemen, Benutzerfreundlichkeit, Sicherheit, Skalierbarkeit und Kosten. \\n\\n## Warum ist Zusammenarbeit am Arbeitsplatz wichtig?\\n\\nDie Zusammenarbeit am Arbeitsplatz ist für ein Unternehmen von entscheidender Bedeutung, um Wachstum und Innovation zu fördern, aber auch um den Mitarbeitern die Möglichkeit zu geben, ihre Ideen, ihr Fachwissen und ihr Talent einzubringen. Schaffen Sie ein Umfeld, in dem die Mitarbeiter voneinander lernen, sich erfüllt fühlen und bessere Leistungen erbringen können. Weitere Vorteile der Zusammenarbeit sind:\\n\\n__Höhere Produktivität____ - eine effektive Zusammenarbeit kann die Produktivität im gesamten Unternehmen steigern und unterschiedliche Teams zusammenbringen, um Probleme zu lösen und ihr Wissen und ihre Ressourcen zu bündeln, um ein gemeinsames Ziel zu erreichen.\\n\\n__Positive Teamkultur____ - die Schaffung eines Gefühls der Teambildung durch gemeinsame Arbeit kann dazu beitragen, Vertrauen zwischen den Teams aufzubauen und ein Gefühl der Zugehörigkeit zu schaffen, was wiederum die Produktivität, das Engagement der Mitarbeiter und die Mitarbeiterbindung erhöht.\\n\\n__Verbesserte Kreativität__ - die Bereitstellung von Zeit und Raum für Zusammenarbeit kann den Mitarbeitern helfen, über den Tellerrand hinauszuschauen, ihre Fähigkeiten zum kritischen Denken zu entwickeln und verschiedene Ansätze zur Problemlösung zu entwickeln. Und nicht nur das: Durch den Austausch von Ideen und die Berücksichtigung unterschiedlicher Perspektiven kann der Prozess der Zusammenarbeit zur Förderung von Innovation und Kreativität am Arbeitsplatz beitragen.\\n\\n## Häufige Fallstricke bei der Schaffung eines kollaborativen Arbeitsplatzes\\n\\nDie Einführung eines kollaborativen Ansatzes am Arbeitsplatz hat zwar viele Vorteile, kann aber auch Nachteile mit sich bringen. Um ein produktives Arbeitsumfeld aufrechtzuerhalten, ist es sinnvoll, sich bewusst zu machen, wie man diese Herausforderungen überwinden kann.\\n\\n__Konflikte und Missverständnisse__\\nWenn ein Team aus verschiedenen Abteilungen oder Funktionen zusammenarbeitet, kann es zu gegensätzlichen Prioritäten und Schwerpunkten kommen, was die Ausrichtung auf ein gemeinsames Ziel schwierig - oder sogar unmöglich - machen kann. In Verbindung mit Missverständnissen oder inkonsistenter Kommunikation kann sich dies nachteilig auf den Kooperationsprozess auswirken und zu Desengagement und Rückzug führen.\\n\\n__Fehlen von klaren Zielen __\\nVon Anfang an sollte eine klare Richtung und ein klares Ziel festgelegt werden. Dadurch wird sichergestellt, dass alle Beteiligten den Ansatz unterstützen und auf das gleiche Ziel hinarbeiten, um Zeit- und Arbeitsverschwendung zu vermeiden. Ohne ein klares Ziel gibt es keinen Zweck und keinen Fokus, und das wirkt sich negativ auf die Produktivität aus.\\n\\n__Widerstand gegen Veränderungen____ \\nVeränderungen bringen Chancen, aber auch Angst vor dem Unbekannten mit sich. Wenn es an Vertrauen und Zuversicht mangelt und die Kommunikation unzureichend ist, entstehen Unsicherheiten und eine geringe Bereitschaft, sich zu beteiligen oder einen Beitrag zu leisten. Es lohnt sich, diese Signale zu antizipieren und proaktiv Strategien zu entwickeln, um sie zu vermeiden.\\n\\n__Einzelbeiträge vs. Zusammenarbeit im Team____\\nBeide Herangehensweisen sind wichtig, um Erfolg zu haben. Es ist jedoch wichtig zu verstehen, in welcher Situation oder bei welchem Projekt die Kraft und Effektivität der Einzelarbeit im Gegensatz zur Kraft eines Teams zum Erreichen einer Vision oder eines Ziels gefragt ist. Bei der Zusammenarbeit können beide Ansätze funktionieren - aber Sie müssen in der Lage sein zu erkennen, welche Strategie angemessen ist und den größten Nutzen bringt. \\n\\n__Kontinuierliche Bewertung __\\nIn einem Prozess der Zusammenarbeit muss es die Möglichkeit geben, Feedback zu geben und die Fortschritte zu verfolgen. Diese Bewertung kann dazu beitragen, Hindernisse, verbesserungswürdige Bereiche, Wachstum oder sogar einen Richtungswechsel zu erkennen, falls dies erforderlich ist. \\n\\n__Entfernte Teams und virtuelle Treffen____ \\nMit der Verlagerung zu immer mehr verteilten Teams sind Fernarbeit und virtuelle Meetings als Mittel der Zusammenarbeit immer häufiger anzutreffen. Sie können zwar effektiv sein, bringen aber auch Herausforderungen mit sich, wie z. B. eine eingeschränkte Kommunikation und fehlende Möglichkeiten, eine Beziehung aufzubauen und Vertrauen zu schaffen. Der Einsatz einer Lösung, die die Interaktion von Angesicht zu Angesicht und die gemeinsame Nutzung von Collaboration-Tools unterstützt, kann diese Bedenken ausräumen und - mit der richtigen Lösung - die Produktivität steigern und die Kommunikation verbessern. \\n\\n## Collaboration-Räume von X2O\\n\\nKollaborationsräume sind flexible Umgebungen, in denen Mitarbeiter zusammenkommen und von jedem Ort aus effizient und effektiv kommunizieren und zusammenarbeiten können.\\n\\nBei X2O Media bieten wir mit [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) einen einzigartigen Ansatz für die Zusammenarbeit. OneRoom bringt Menschen zusammen, unabhängig davon, ob sie sich physisch in einem Raum befinden oder aus der Ferne zusammenkommen, um sich in einem immersiven Raum zu verbinden und zusammenzuarbeiten.\\n\\nDer Vorteil von OneRoom besteht darin, dass er allen Teilnehmern die gleiche Erfahrung bietet und einen Raum für dynamische Interaktionen unabhängig von Standort oder Zeitzone zur Verfügung stellt. Mit den integrierten Collaboration-Tools, einschließlich Umfragen und Breakout-Gruppen, können die Mitarbeiter in Echtzeit in einem produktiven, ansprechenden Raum zusammenarbeiten.\\n\\nWenn Sie mehr darüber erfahren möchten, wie X2O OneRoom den Kollaborationsprozess in Ihrem Unternehmen unterstützen kann, <a href=\\"mailto:sales@x2omedia.com\\">nehmen Sie bitte Kontakt auf.</a>\\n","en-US":"Today’s workplace is built on collaboration with the goal to bring people across organizations, departments and regions to share ideas, knowledge and expertise working in a coordinated way to achieve a common goal or objective.\\n\\nAccording to [Zippia](https://www.zippia.com/advice/workplace-collaboration-statistics/#:~:text=About%2075%25%20of%20employees%20rate,top%20reason%20for%20workplace%20failures.), 86% of employees in leadership positions blame lack of collaboration as the top reason for workplace failures. [Forbe](https://www.forbes.com/sites/adigaskell/2017/06/22/new-study-finds-that-collaboration-drives-workplace-performance/)s highlights companies who promote collaborative working are “five times more likely to be high performing” — so it’s imperative to understand how to implement an effective collaboration process to drive a collaborative workforce. \\n\\n## How to Implement an Effective Collaboration Process\\nImplementing an effective collaboration process requires support and commitment from stakeholders from across the organization, and it can take time and effort to establish the process. \\n\\nBelow we have summarized several key steps on how to implement a collaboration process: \\n\\n__Set clear objectives and outcomes__\\nAn effective collaboration process starts with clear goals and a vision of what needs to be achieved. The beginning of the process should involve getting everyone on board with these objectives, as well as agreement to ensure everyone is working toward the same shared goal.\\n\\n__Build strong communication and better relationships__\\nCommunication is the key to effective collaboration. By demonstrating effective listening skills, sharing ideas, showing empathy and understanding and supporting other workers you can build trust and develop better working relationships.\\n\\n__Encouraging diversity and inclusion__\\nA diverse team with differing views and perspectives can provide valuable insight and knowledge. This brings a different dynamic to the collaboration process and overall outcome.\\n\\n__Support flexibility__ \\nEffective collaboration processes need to be flexible to the changing needs of an organization. Employees need to be responsive to the evolving business landscape, adapting to new demands and requests as well as being open to new ideas and feedback that could impact their work and the longer term goal.\\n\\n__Use the right tools & technology__ \\nThere is a wide scope of tools and technology available to encourage and support collaborative working, communication and coordination. Various factors to consider when choosing the best ones include understanding their compatibility with existing systems, user-friendliness, security, scalability and costs. \\n\\n## Why is Collaboration Important in the Workplace?\\n\\nCollaboration in the workplace is crucial from an organization\'s perspective to help grow and innovate, but it also allows employees to share their ideas, expertise and talent. Create an environment where employees can learn from each other, feel fulfilled and perform better. Other benefits of collaboration include:\\n\\n__Increased productivity__ - effective collaboration can help increase productivity across the business, and bring disparate teams together to solve problems combining their knowledge and resources to achieve a common goal\\n\\n__Positive team culture__ - creating a sense of team building by working together can help build trust across teams and establish a sense of belonging which in turn increases productivity, employee engagement and retention\\n\\n__Enhanced creativity__ - providing the time and space for collaboration can help employees think outside of the box, develop their critical thinking skills and establish different approaches to problem solving. Not only that but by sharing ideas and embracing different perspectives the collaboration process can help foster innovation and creativity in the workplace.\\n\\n## Common Pitfalls When Creating a Collaborative Workplace\\n\\nWhile there are many benefits to establishing a collaborative approach in the workplace, there are drawbacks that can develop. Awareness of how to overcome these challenges is useful to maintain a productive working environment.\\n\\n__Conflict and miscommunication__\\nWhen there is a team working together collaboratively from different departments or functions, there can be conflicting priorities and focus, which can make aligning toward a shared goal difficult — or even impossible. Coupled with misunderstandings or inconsistent communication, this can have a detrimental effect on the collaboration process causing disengagement and withdrawal.\\n\\n__Lack of clear goals__ \\nA clear direction and goal should be established from the beginning. This will ensure everyone buys into the approach and is working toward the same goal, avoiding wasted time and effort. Without a clear goal there is no purpose or focus and this will have a negative impact on productivity.\\n\\n__Resistance to change__ \\nWith change brings opportunity but also fear of the unknown. If there is a lack of trust or confidence, along with poor communication, there will be an uncertainty and reluctance to take part or contribute. It’s worthwhile anticipating these signals and proactively implementing strategies in advance to avoid them.\\n\\n__Individual contributions vs team collaboration__\\nBoth approaches are important to achieve success. But it’s important to understand which situation or project requires the power and effectiveness of individual work, versus the leveraged power of a team to achieve a vision or goal. When working collaboratively, both approaches can work — but you need to be able to identify which strategy is appropriate and delivers the most value. \\n\\n__Continuous evaluation__ \\nThere needs to be an opportunity for feedback in a collaboration process and a way of tracking progress. This evaluation can help identify barriers, areas for improvement, growth or even a change in direction if needed. \\n\\n__Remote teams and virtual meetings__ \\nWith the shift to more disparate teams, remote working and virtual meetings are now more prevalent as a way to collaborate. While they can be effective, they also bring challenges, such as limited communication and lack of opportunities to build rapport and establish trust. Using a solution that supports face to face interaction and shared collaboration tools can help alleviate these concerns and, with the right solution, increase productivity and enhance communication. \\n\\n## Collaboration Rooms from X2O\\n\\nCollaboration spaces are flexible environments where workers can come together and connect, communicate and collaborate efficiently and effectively from any location. \\n\\nAt X2O Media we offer a unique approach to collaboration with [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/). OneRoom brings people together whether they are physically in a room, or joining remotely to connect and collaborate in an immersive space. The benefit of OneRoom is it offers an equal experience for all participants, and provides a space for dynamic interactions regardless of location or time zone. With its integrated collaboration tools including polls and breakout groups, workers can collaborate in real-time in a productive, engaging space.\\n\\nIf you would like to find out more about how X2O OneRoom could support the collaboration process in your organization please <a href=\\"mailto:sales@x2omedia.com\\">get in touch</a>.\\n","fr":"Le lieu de travail d\'aujourd\'hui est fondé sur la collaboration, l\'objectif étant d\'amener des personnes de différentes organisations, départements et régions à partager leurs idées, leurs connaissances et leur expertise en travaillant de manière coordonnée pour atteindre un but ou un objectif commun.\\n\\nSelon [Zippia](https://www.zippia.com/advice/workplace-collaboration-statistics/#:~:text=About%2075%25%20of%20employees%20rate,top%20reason%20for%20workplace%20failures.), 86% des employés occupant des postes de direction considèrent le manque de collaboration comme la principale raison des échecs sur le lieu de travail. [Forbe](https://www.forbes.com/sites/adigaskell/2017/06/22/new-study-finds-that-collaboration-drives-workplace-performance/)s souligne que les entreprises qui encouragent le travail collaboratif ont \\"cinq fois plus de chances d\'être performantes\\" - il est donc impératif de comprendre comment mettre en œuvre un processus de collaboration efficace pour favoriser la collaboration au sein de l\'entreprise. \\n\\n## Comment mettre en œuvre un processus de collaboration efficace\\nLa mise en œuvre d\'un processus de collaboration efficace nécessite le soutien et l\'engagement des parties prenantes de l\'ensemble de l\'organisation, et la mise en place du processus peut prendre du temps et nécessiter des efforts. \\n\\nNous avons résumé ci-dessous plusieurs étapes clés de la mise en œuvre d\'un processus de collaboration : \\n\\n__Fixer des objectifs et des résultats clairs__\\nUn processus de collaboration efficace commence par des objectifs clairs et une vision de ce qui doit être réalisé. Au début du processus, il convient d\'obtenir l\'adhésion de tous à ces objectifs, ainsi qu\'un accord pour s\'assurer que chacun travaille dans le même sens.\\n\\n__Construire une communication forte et de meilleures relations__\\nLa communication est la clé d\'une collaboration efficace. En faisant preuve d\'une bonne capacité d\'écoute, en partageant des idées, en faisant preuve d\'empathie et de compréhension et en soutenant les autres travailleurs, vous pouvez instaurer la confiance et développer de meilleures relations de travail.\\n\\n__Encourager la diversité et l\'inclusion__\\nUne équipe diversifiée, avec des points de vue et des perspectives différents, peut apporter une vision et des connaissances précieuses. Cela apporte une dynamique différente au processus de collaboration et au résultat global.\\n\\n__Soutenir la flexibilité __\\nPour être efficaces, les processus de collaboration doivent s\'adapter à l\'évolution des besoins de l\'organisation. Les employés doivent être réactifs à l\'évolution du paysage commercial, s\'adapter aux nouvelles demandes et exigences et être ouverts aux nouvelles idées et au retour d\'information qui pourraient avoir un impact sur leur travail et sur l\'objectif à long terme.\\n\\n__Utiliser les bons outils et la bonne technologie __\\nIl existe un large éventail d\'outils et de technologies disponibles pour encourager et soutenir le travail collaboratif, la communication et la coordination. Parmi les facteurs à prendre en compte pour choisir les meilleurs, citons la compatibilité avec les systèmes existants, la convivialité, la sécurité, l\'évolutivité et les coûts. \\n\\n## Pourquoi la collaboration est-elle importante sur le lieu de travail ?\\n\\nLa collaboration sur le lieu de travail est essentielle du point de vue de l\'organisation pour favoriser la croissance et l\'innovation, mais elle permet également aux employés de partager leurs idées, leur expertise et leur talent. Créez un environnement où les employés peuvent apprendre les uns des autres, se sentir épanouis et plus performants. Parmi les autres avantages de la collaboration, citons\\n\\n__Augmentation de la productivité____ - une collaboration efficace peut contribuer à accroître la productivité dans l\'ensemble de l\'entreprise et à réunir des équipes disparates pour résoudre des problèmes en combinant leurs connaissances et leurs ressources pour atteindre un objectif commun.\\n\\n__Une culture d\'équipe positive__ - la création d\'un sentiment d\'appartenance à une équipe en travaillant ensemble peut contribuer à instaurer la confiance entre les équipes et à créer un sentiment d\'appartenance qui, à son tour, augmente la productivité, l\'engagement et la fidélisation des employés.\\n\\n__Amélioration de la créativité__ - le fait d\'offrir le temps et l\'espace nécessaires à la collaboration peut aider les employés à sortir des sentiers battus, à développer leur esprit critique et à adopter des approches différentes pour résoudre les problèmes. De plus, en partageant des idées et en adoptant des perspectives différentes, le processus de collaboration peut favoriser l\'innovation et la créativité sur le lieu de travail.\\n\\n## Pièges courants lors de la création d\'un lieu de travail collaboratif\\n\\nSi la mise en place d\'une approche collaborative sur le lieu de travail présente de nombreux avantages, certains inconvénients peuvent apparaître. Il est utile de savoir comment surmonter ces difficultés pour maintenir un environnement de travail productif.\\n\\n__Conflit et mauvaise communication__\\nLorsqu\'une équipe travaille en collaboration avec différents services ou fonctions, il peut y avoir des conflits de priorités et d\'objectifs, ce qui peut rendre difficile, voire impossible, l\'alignement sur un objectif commun. Si l\'on ajoute à cela des malentendus ou une communication incohérente, cela peut avoir un effet néfaste sur le processus de collaboration, entraînant un désengagement et un retrait.\\n\\n__Absence d\'objectifs clairs __\\nUne orientation et un objectif clairs doivent être définis dès le départ. Cela permettra de s\'assurer que tout le monde adhère à l\'approche et travaille dans le même sens, évitant ainsi les pertes de temps et d\'efforts. En l\'absence d\'objectifs clairs, il n\'y a pas de but ou d\'orientation, ce qui aura un impact négatif sur la productivité.\\n\\n__La résistance au changement __\\nLe changement est synonyme d\'opportunités, mais aussi de peur de l\'inconnu. Un manque de confiance et une mauvaise communication se traduisent par une incertitude et une réticence à participer ou à contribuer. Il vaut la peine d\'anticiper ces signaux et de mettre en œuvre des stratégies proactives pour les éviter.\\n\\n__Contributions individuelles ou collaboration au sein d\'une équipe__\\nLes deux approches sont importantes pour réussir. Mais il est important de comprendre quelle situation ou quel projet nécessite la puissance et l\'efficacité du travail individuel, par rapport à la puissance d\'une équipe pour atteindre une vision ou un objectif. Dans le cadre d\'une collaboration, les deux approches peuvent fonctionner, mais vous devez être en mesure d\'identifier la stratégie la plus appropriée et la plus rentable. \\n\\n__Évaluation continue __\\nDans un processus de collaboration, il faut prévoir une possibilité de retour d\'information et un moyen de suivre les progrès accomplis. Cette évaluation peut aider à identifier les obstacles, les domaines à améliorer, la croissance ou même un changement de direction si nécessaire. \\n\\n__Équipes à distance et réunions virtuelles __\\nAvec l\'évolution vers des équipes plus disparates, le travail à distance et les réunions virtuelles sont aujourd\'hui des moyens de collaboration de plus en plus répandus. Bien qu\'ils puissent être efficaces, ils posent également des problèmes, tels qu\'une communication limitée et le manque d\'occasions d\'établir une relation et une confiance. L\'utilisation d\'une solution qui prend en charge l\'interaction en face à face et les outils de collaboration partagés peut contribuer à atténuer ces préoccupations et, avec la bonne solution, à accroître la productivité et à améliorer la communication. \\n\\n## Salles de collaboration de X2O\\n\\nLes espaces de collaboration sont des environnements flexibles où les travailleurs peuvent se réunir et se connecter, communiquer et collaborer efficacement depuis n\'importe quel endroit. \\n\\nChez X2O Media, nous proposons une approche unique de la collaboration avec [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/). OneRoom rassemble les personnes, qu\'elles soient physiquement dans une salle ou qu\'elles se rejoignent à distance pour se connecter et collaborer dans un espace immersif. L\'avantage de OneRoom est qu\'il offre une expérience égale à tous les participants et fournit un espace pour des interactions dynamiques indépendamment du lieu ou du fuseau horaire. Grâce à ses outils de collaboration intégrés, y compris les sondages et les groupes de discussion, les travailleurs peuvent collaborer en temps réel dans un espace productif et engageant.\\n\\nSi vous souhaitez en savoir plus sur la manière dont X2O OneRoom pourrait soutenir le processus de collaboration dans votre organisation, n\'hésitez pas <a href=\\"mailto:sales@x2omedia.com\\">à nous contacter</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7zZhzqLvceGlJz7lYfTMGj"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"jihkaR3dsuWuEU4SIs5ra","type":"Entry","createdAt":"2023-03-27T20:41:31.384Z","updatedAt":"2023-03-27T20:41:31.384Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media looks forward to seeing you at Enterprise Connect 2023 in Orlando"},"indexTitle":{"en-US":"X2O Media looks forward to seeing you at Enterprise Connect 2023 in Orlando"},"slug":{"en-US":"x2o-media-looks-forward-to-seeing-you-at-enterprise-connect-2023-in-orlando"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"28EiFzyxm4jFDXuomKAJdK"}}},"startDate":{"en-US":"2023-03-27T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"By Mansour Brek - We’re looking forward to being back in Orlando and welcoming you to our booth 2314 at Enterprise Connect 2023"},"introduction":{"en-US":"We’re looking forward to welcoming you to booth 2314. A key industry event, Enterprise Connect is the leading AV and unified communications exhibition where the world’s leading innovators and solutions providers showcase their latest technology. "},"description":{"en-US":"We’re looking forward to being back in Orlando and welcome you to our booth 2314. A key industry event, Enterprise Connect is the leading AV and unified communications exhibition where the world’s leading innovators and solutions providers showcase their latest technology. It is shaping up to be an exciting and busy show.\\n\\nIf you’re planning your visit, come by and say hello. You will find the X2O Media team located at booth 2314 showcasing our digital workplace solutions — leading hybrid learning and meeting solution, [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) along with our [X2O Platform](https://www.x2omedia.com/en/solutions/x2o-platform/) which enables corporate enterprises to communicate effectively with their teams.\\n\\nDuring Enterprise Connect, our main focus is on OneRoom, which is a hybrid collaboration solution that our global customers are using to create immersive and engaging remote or hybrid collaboration spaces. No matter what industry you’re focused on, our digital workplace solutions improve training and meeting for today’s ever-growing remote or hybrid work teams. \\n\\nWhile on the other side of the booth, you can see for yourself the power of X2O Platform and learn how organizations can use it to connect and engage with their employees, especially in the dispersed hybrid workplace. We’ll be showing how the platform works, as well as how you can build channels of content with real-time information and data and share it across any digital device — anywhere in the world. \\n\\nWe can’t wait to share our latest developments. We’re happy to give you a tour and you can request a date and time that suits you [here](https://www2.x2omedia.com/Enterprise_Connect_2023).\\n\\nIf you can’t make it to Orlando keep an eye on our social media channels as we’ll be posting during the event — or contact us directly to find out more about the X2O Media digital workplace solutions.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2xfK3D1mxWmzQtqR9H6D4m"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4HhHpmItN9RRxWrK2bDbsL","type":"Entry","createdAt":"2023-03-15T11:36:06.118Z","updatedAt":"2023-03-15T13:51:09.629Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Die Auswahl des richtigen Anbieters von Lerntechnologien: Bewährte Praktiken und Tipps","en-US":"Selecting the Right Learning Technology Vendor: Best Practices and Tips","fr":"Choisir le bon fournisseur de technologies d\'apprentissage : Meilleures pratiques et conseils"},"indexTitle":{"en-US":"Selecting the Right Learning Technology Vendor: Best Practices and Tips"},"slug":{"de":"die-auswahl-des-richtigen-anbieters-von-lerntechnologien-bewaehrte-praktiken-und-tipps","en-US":"selecting-the-right-learning-technology-vendor-best-practices-and-tips","fr":"choisir-le-bon-fournisseur-de-technologies-d-apprentissage-meilleures-pratiques-et-conseils"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7kqwOoWXU0ujifqpKgJ8tY"}}},"startDate":{"en-US":"2023-03-15T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"By Mansour Brek - Selecting the Right Learning Technology Vendor: Best Practices and Tips"},"introduction":{"de":"*Artikel veröffentlicht von <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">Bildungswirtschaft</a> am 3. März 2023*\\n\\n_ _ _ \\n\\nIn der heutigen Arbeitswelt suchen die Mitarbeiter zunehmend [nach Sinn und Zweck ihrer Arbeit] (https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). Sie wollen für Unternehmen arbeiten, die ihre Werte teilen und ihnen eine Arbeit ermöglichen, die sie erfüllt und etwas bewirkt. Und sie wollen erkennen können, wie ihre Rolle zu den größeren Zielen des Unternehmens beiträgt.\\n\\nLernen und Entwicklung (L&D) spielen eine wichtige Rolle für den Erfolg der zielorientierten Belegschaft. Mitarbeiter können erfolgreich lernen, sich weiterentwickeln und fühlen sich dem Unternehmen stärker verbunden, wenn sie sich von ihrem Arbeitgeber unterstützt fühlen. Für L&D-Fachleute bedeutet dies, dass sie Lernerfahrungen schaffen müssen, die fesselnd sind und Leidenschaft, Neugierde und Kreativität wecken. Daher ist der Einsatz virtueller Lerntechnologien heute wichtiger denn je.","en-US":"*Article published by <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">Training Industry</a> on March 3, 2023*\\n\\n_ _ _ \\n\\nIn today’s workplace, employees are increasingly [looking for meaning and purpose in their work](https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). They want to work for organizations that share their values and allow them to do work that is fulfilling and makes a difference. And they want to be able to see how their role contributes to the company’s larger goals and objectives.\\n\\nLearning and development (L&D) plays a significant role in the success of the purpose-driven workforce. Employees that can successfully learn, grow and feel more connected to the organization when they feel supported by their employer. For L&D professionals, this means creating learning experiences that are engaging and spark passion, curiosity and creativity. Thus, the stakes of getting virtual learning technology right are higher than they have ever been.\\n","fr":"*Article publié par <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">Industrie de la formation</a> le 3 mars 2023*.\\n\\n_ _ _ \\n\\nDans le monde du travail d\'aujourd\'hui, les employés sont de plus en plus [à la recherche d\'un sens et d\'un objectif dans leur travail] (https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). Ils veulent travailler pour des organisations qui partagent leurs valeurs et leur permettent d\'accomplir un travail gratifiant et qui fait la différence. Ils veulent également être en mesure de voir comment leur rôle contribue aux buts et objectifs plus larges de l\'entreprise.\\n\\nL\'apprentissage et le développement (L&D) jouent un rôle important dans la réussite d\'une main-d\'œuvre motivée. Les employés qui peuvent apprendre avec succès, se développer et se sentir plus proches de l\'organisation se sentent soutenus par leur employeur. Pour les professionnels du L&D, cela signifie qu\'il faut créer des expériences d\'apprentissage engageantes qui suscitent la passion, la curiosité et la créativité. Ainsi, les enjeux liés à la mise en place d\'une technologie d\'apprentissage virtuel adéquate sont plus importants que jamais.\\n"},"description":{"de":"*Artikel veröffentlicht von <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">Bildungswirtschaft</a> am 3. März 2023*\\n\\n_ _ _ \\n\\nIn der heutigen Arbeitswelt suchen die Mitarbeiter zunehmend [nach Sinn und Zweck ihrer Arbeit](https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). Sie wollen für Unternehmen arbeiten, die ihre Werte teilen und ihnen eine Arbeit ermöglichen, die sie erfüllt und etwas bewirkt. Und sie wollen erkennen können, wie ihre Rolle zu den größeren Zielen des Unternehmens beiträgt.\\n\\nLernen und Entwicklung (L&D) spielen eine wichtige Rolle für den Erfolg der zielorientierten Belegschaft. Mitarbeiter können erfolgreich lernen, sich weiterentwickeln und fühlen sich dem Unternehmen stärker verbunden, wenn sie sich von ihrem Arbeitgeber unterstützt fühlen. Für L&D-Fachleute bedeutet dies, dass sie Lernerfahrungen schaffen müssen, die fesselnd sind und Leidenschaft, Neugierde und Kreativität wecken. Daher steht die richtige virtuelle Lerntechnologie mehr denn je auf dem Spiel.\\n\\nMit der richtigen [Lerntechnologie](https://trainingindustry.com/glossary/learning-technologies) für Ihre Fernunterrichtsinitiativen können die Lernenden ihr Wissen und ihre Motivation über soziale Kanäle verbreiten, von jedem Ort der Welt aus teilnehmen und von personalisierten Lernpfaden profitieren, um sich genau auf das Wissen und die Fachkenntnisse zu konzentrieren, die sich direkt auf ihre Rolle auswirken. Diese Fähigkeiten wirken sich vom Einzelnen auf das Unternehmen aus und fördern Flexibilität, Engagement, echte Produktivität und Innovation.\\n\\nDoch der Weg zu einer funktionierenden, produktiven virtuellen Lerntechnologie ist noch nicht ausreichend erforscht. Viele Unternehmen sind immer noch damit beschäftigt, die Auswahl und Implementierung von Lerntechnologien zu meistern. Aufgrund des raschen Wandels, den wir heute erleben, hat Einfachheit Vorrang vor Effektivität.\\n\\nEs gibt zwar kein Patentrezept für die Vereinfachung eines Projekts, aber das Anbietermanagement kann dabei helfen. Untersuchen wir das Warum, das Wie und das Was der Anbieterauswahl.\\n\\n## Der Markt für virtuelle Lerntechnologien ist fragmentiert\\nWie in vielen anderen Branchen auch, ist es selten, einen Komplettanbieter zu finden, der die Hardware baut, die Software entwickelt, die Dienstleistungen erbringt und den Kundensupport für seine Lerntechnologie anbietet, geschweige denn, der auch den Stempel eines globalen Markennamens trägt.\\n\\nNehmen Sie sich einen Moment Zeit, um die schiere Anzahl der beweglichen Teile und Komponenten zu betrachten, die beim hybriden Lernen zusammenwirken.\\n\\n__Hardware__\\n1. Videokamera\\n2. Bildschirm\\n3. Mikrofon\\n4. Lautsprecher\\n\\n___Software____\\n1. Lernmanagementsystem (LMS)\\n2. Datenbank\\n3. Integrationscode, Anwendungsprogrammierschnittstelle (API)\\n4. Plattform für virtuelle Treffen\\n5. Sicherheitssoftware, z. B. virtuelles privates Netzwerk (VPN)\\n\\n___Dienste____\\n1. Installation.\\n2. [Benutzererfahrung (UX), Benutzeroberfläche (UI)](https://trainingindustry.com/articles/it-and-technical-training/10-tips-for-training-people-for-a-career-in-ux-ui-design/) und kreative Dienste.\\n3. Kundenspezifische Entwicklung.\\n4. Integrations- und Migrationsdienste.\\n\\n___Unterstützung____\\n1. Technische Fehlersuche\\n2. Kundenerfolg und Änderungsmanagement\\n3. Rechnungsstellung\\n\\nEine virtuelle Lernumgebung besteht aus mindestens 16 Teilen. Die meisten Unternehmen haben sogar noch mehr Probleme, wenn sie versuchen, eine neue Plattform in bestehende Anbieterbeziehungen und Hardware zu integrieren. Dadurch wird der Dienst noch komplexer, da sich von Raum zu Raum und von Standort zu Standort kleine Änderungen ergeben, die das Verständnis, geschweige denn die Wartung des technischen Stapels, erschweren.\\n\\nDie Lösung des Fragmentierungsproblems hat einen klaren Nutzen. Durch die Zusammenarbeit mit weniger Anbietern kann L&D den Zeit- und Geldaufwand für Beschaffung und Schulung reduzieren. Eine geringere Anzahl von Anbietern führt oft zu größerer Flexibilität bei der Produktintegration und Kompatibilität. Diese Vorteile erhöhen die Wahrscheinlichkeit, dass optimierte Lösungen geliefert werden, die zu besseren Ergebnissen führen.\\n\\n## Wie Sie die richtigen Anbieter für Ihr Unternehmen finden\\nEs ist zwar nicht immer möglich, einen einzigen Anbieter zu finden, der alle Aspekte der virtuellen Lerntechnologie abdeckt, aber Sie können nach Möglichkeiten suchen, die Beziehungen zu den Anbietern zu vereinfachen - wenn schon nicht in Bezug auf die Anzahl, so doch in Bezug auf Kommunikation, Integration und Erfahrung.\\n\\n__1.   Ziehen Sie eine Grenze zwischen der Erfahrung des Anbieters und Ihren Bedürfnissen__\\n\\nUnabhängig davon, ob es sich um einen Berater, eine Entwicklungsgruppe oder einen Hersteller handelt, verfügt der Anbieter idealerweise über Erfahrung bei der Integration seiner Lösungen mit den anderen Puzzlestücken der virtuellen Lerntechnologie. Noch besser ist es, wenn er Erfahrung mit der Bereitstellung von Technologien hat, die Ihrem Anwendungsfall sehr nahe kommen, und zwar mit denselben Anbietern, die Sie selbst wählen können und würden.\\n\\nStellen Sie detaillierte Fragen zu den Erfahrungen der Kunden, um ein klares Verständnis dafür zu bekommen, wie ihr Produkt in der Praxis eingesetzt werden kann.\\n\\n__2.   Planen Sie frühzeitig Gruppendiskussionen ein__\\n\\nViele Unternehmen sind der Meinung, dass sie [die Anbieter](https://trainingindustry.com/articles/learning-services-and-outsourcing/infographic-partnering-for-performance-best-practices-and-pro-tips/) separat und exklusiv verwalten sollten, aber Isolation und Silos sind in der heutigen Zeit die falsche Antwort, insbesondere wenn die Anbieter bei Ihrem Auftrag effektiv zusammenarbeiten müssen. Gruppendiskussionen helfen nicht nur allen Beteiligten, das große Ganze zu sehen, sondern sie bieten auch unschätzbare Einblicke in die Art und Weise, wie ihre Kontakte zusammenarbeiten werden.\\n\\n__3.   Berücksichtigen und fördern Sie den [Tag-2](https://about.gitlab.com/solutions/day-2-ops/) Support__\\n\\nDer Support ist der unbesungene Held bei der Entwicklung von Lösungen; dies gilt insbesondere für die Entwicklung kundenspezifischer Lösungen und noch mehr für kundenspezifische Lösungen, die sich auf Benutzer und Prozesse auswirken.\\n\\nSupport ist für die [agile](https://trainingindustry.com/articles/strategy-alignment-and-planning/what-is-agile-anyway/) Entwicklung unverzichtbar. Er ist das Bindeglied zwischen Anwendern und Entwicklern und stellt nicht nur sicher, dass die Lösung weiterhin wie vorgesehen funktioniert, sondern liefert auch Informationen für die Entwicklung zukünftiger Funktionen und die Beseitigung von Fehlern.\\n\\nUm effektiv arbeiten zu können, muss das Supportteam über fundierte Kenntnisse der Technologie verfügen und zumindest einen effizienten Prozess für die Weitergabe neuer Anforderungen an das Entwicklungsteam haben.\\n\\nWenn Entwicklung und Support nicht in derselben Organisation angesiedelt sind, sollten sie zumindest eine langjährige Arbeitsbeziehung haben, und der Anbieter sollte den Wert eines [Evangelisten] (https://hbr.org/2015/05/the-art-of-evangelism) erkennen, der sicherstellt, dass die Technologie genutzt wird und ihr volles Potenzial und ihr Wert realisiert werden.\\n\\n__4.   Legen Sie Wert auf Kommunikation und Kompatibilität__\\n\\nUm eine optimale Partnerschaft zu erreichen, sollten Sie mit Anbietern zusammenarbeiten, die bereits erfolgreich mit Unternehmen oder Fällen wie dem Ihren zusammengearbeitet haben, und die Kommunikationswege offen halten.\\n\\nStellen Sie die richtigen Fragen und planen Sie gemeinsame Treffen, um die Kompatibilität Ihrer potenziellen virtuellen Lernlösungen zu beurteilen.\\n\\n__5.   Benennen Sie einen einzigen Ansprechpartner für alle Ihre Anbieter.__\\n\\nEffizienz ist der Schlüssel. Das Letzte, was Sie wollen, ist Zeit damit zu verschwenden, mehrere Anbieter für den Support oder die Fehlerbehebung aufzuspüren, nur um dann festzustellen, dass das Problem bei einem ganz anderen Anbieter liegt. Aus diesem Grund ist ein einziger Ansprechpartner für alle Ihre Anbieter so wertvoll. Mit einer einzigen Anlaufstelle können Sie schnell und einfach den benötigten Support erhalten, ohne Zeit mit dem Hin- und Hergehen zwischen mehreren Anbietern zu verschwenden. Außerdem kann ein einziger Ansprechpartner dazu beitragen, die Kommunikation zu straffen und eventuell auftretende Probleme leichter zu lösen.\\n\\nEin einziger Ansprechpartner kann Ihnen auf lange Sicht Zeit, Geld und Ärger ersparen.\\n\\n### Motivierende Lernerfahrungen schaffen, um zielgerichtetes Arbeiten zu fördern\\nDie Zusammenstellung des richtigen Anbieterteams kann einen echten Einfluss auf den letztendlichen Erfolg der virtuellen Lerntechnologie haben - nicht nur auf die L&D-Ergebnisse, sondern auf nahezu jeden strategischen Aspekt des Unternehmens insgesamt.\\n\\nZielgerichtete, befähigte Mitarbeiter bleiben, und sie machen einen echten Unterschied in ihren Organisationen, indem sie dringend benötigtes Wissen und Flexibilität einbringen.\\n\\nUm dies zu erreichen, sollten Sie [die Lernenden](https://trainingindustry.com/magazine/nov-dec-2019/design-thinking-creating-authentically-learner-centric-solutions/) in den Mittelpunkt der Lernerfahrung stellen. Wenn Sie die Anzahl der Personen, mit denen Sie in Kontakt treten müssen, reduzieren, wird nicht nur die Kommunikation einfacher, sondern Sie erhalten auch optimierte Lösungen, die die Lernenden inspirieren und befähigen.\\n\\nWenn Sie diese Punkte beachten, sind Sie auf dem besten Weg, eine Lerntechnologie auszuwählen und zu verwalten.\\n","en-US":"*Article published by <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">Training Industry</a> on March 3, 2023*\\n\\n_ _ _ \\n\\nIn today’s workplace, employees are increasingly [looking for meaning and purpose in their work](https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). They want to work for organizations that share their values and allow them to do work that is fulfilling and makes a difference. And they want to be able to see how their role contributes to the company’s larger goals and objectives.\\n\\nLearning and development (L&D) plays a significant role in the success of the purpose-driven workforce. Employees that can successfully learn, grow and feel more connected to the organization when they feel supported by their employer. For L&D professionals, this means creating learning experiences that are engaging and spark passion, curiosity and creativity. Thus, the stakes of getting virtual learning technology right are higher than they have ever been.\\n\\nHarnessing the right [learning technology](https://trainingindustry.com/glossary/learning-technologies/) for your remote learning initiatives can empower learners to spread knowledge and motivation across social channels, participate from anywhere in the world, and benefit from personalized learning pathways to focus very precisely on knowledge and expertise that directly impacts their role. These capabilities drive impact outward from the individual to the organization, galvanizing agility, engagement, real productivity and innovation.\\n\\nBut the road to working, productive virtual learning technology is not well understood. Many companies are still working to master their learning technology selection and implementation. Because of the rapid change we are experiencing today, simplicity, rather than effectiveness, has become a priority.\\n\\nWhile there is no sure-fire way to simplify your project, vendor management can help. Let’s examine the why, the how and the what-next of vendor selection.\\n\\n## The Virtual Learning Technology Market Is Fragmented\\nAs with many industries, it’s rare to find an end-to-end provider that builds the hardware, develops the software, delivers the services and provides the customer support for its learning technology, much less who also carries the stamp of a global brand name.\\n\\nJust take a moment to consider the sheer number of moving pieces and parts that work together in hybrid learning.\\n\\n__Hardware__\\n1. Video camera\\n2. Display\\n3. Microphone\\n4. Speaker\\n\\n__Software__\\n1. Learning management system (LMS)\\n2. Database\\n3. Integration code, application programming interface (API)\\n4. Virtual meeting platform\\n5. Security software, such as virtual private network (VPN)\\n\\n__Services__\\n1. Installation.\\n2. [User experience (UX), user interface (UI)](https://trainingindustry.com/articles/it-and-technical-training/10-tips-for-training-people-for-a-career-in-ux-ui-design/) and creative services.\\n3. Custom development.\\n4. Integration and migration services.\\n\\n__Support__\\n1. Technical troubleshooting\\n2. Customer success and change management\\n3. Billing\\n\\nThere is a minimum of 16 parts to a virtual learning environment. Most organizations will struggle even further with trying to integrate a new platform with existing vendor relationships and hardware. This adds even more complexity to the service, as small changes exist from room to room, location to location, each making it more difficult to understand, much less service the tech stack.\\n\\nThere is clear value in addressing the fragmentation problem. By working with fewer vendors, L&D can reduce the amount of time and money spent on procurement and training. Fewer vendors in the room often leads to greater flexibility in terms of product integration and compatibility. These advantages increase the probability of delivering streamlined solutions that deliver better outcomes.\\n\\n## How To Identify the Right Vendors for Your Business\\nWhile it is not always possible to find a single vendor to handle every aspect of the virtual learning technology, you can look for ways to simplify vendor relationships — if not in number, then in communication, integration and experience.\\n\\n__1.   Draw a line between vendor experience and your needs.__\\nWhether they be a consultant, development group, or manufacturer, the vendor will ideally have experience integrating their solutions with the other puzzle pieces of virtual learning technology. Even better, they will have experience delivering technology that is very close to your use case, using the same vendors that you yourself can and would choose.\\n\\nAsk deep questions about their client experience to get a clear understanding of how their product can be applied on the job.\\n\\n__2.   Schedule group discussions early.__\\nMany businesses feel they should [manage vendors](https://trainingindustry.com/articles/learning-services-and-outsourcing/infographic-partnering-for-performance-best-practices-and-pro-tips/) separately and exclusively, but isolation and silos tend to be the wrong response this day and age, especially when vendors will need to collaborate effectively on your account. Group discussions not only help everyone see the bigger picture, but they also provide invaluable insight into how their contacts will work together.\\n\\n__3.   Consider and elevate [Day-2](https://about.gitlab.com/solutions/day-2-ops/) support.__\\nSupport is the unsung hero of solutions development; this is especially true of custom solutions development, and it is even more true in custom solutions that impact users and processes.\\n\\nSupport is imperative to [agile](https://trainingindustry.com/articles/strategy-alignment-and-planning/what-is-agile-anyway/) development. It is the glue between users and developers, not only ensuring the solution continues to work as intended, but it also informs future features development and bug-smashing.\\n\\nTo be effective, the support team needs deep knowledge of the technology, and, at the very least, they need to have an efficient process for translating emerging needs to the development team.\\n\\nIf development and support are not in the same organization, then they should at least have a long-standing working relationship, and the provider should understand the value of having an [evangelist](https://hbr.org/2015/05/the-art-of-evangelism) to make sure that the technology is used and its full potential and value are realized.\\n\\n__4.   Prioritize communication and compatibility.__\\nFor optimal partnering, work with vendors who’ve had success with companies or cases like your own, and keep the lines of communication open.\\n\\nAsking the right questions and scheduling collaborative meetings will prepare you to assess the cohesion of your potential virtual learning solutions.\\n\\n__5.   Designate a single point of contact for all your vendors.__\\nEfficiency is key. The last thing you want is to waste time tracking down multiple vendors for support or troubleshooting, only to find that the issue lies with another vendor entirely. That’s why having a single point of contact for all your vendors can be so valuable. With one point of contact, you can quickly and easily get the support you need without having to waste time going back and forth between multiple vendors. In addition, a single point of contact can help to streamline communication and make it easier to resolve any issues that may arise.\\n\\nA single point of contact can save you time, money and hassle in the long run.\\n\\n### Creating Engaging Learning Experiences to Fuel Purpose-Driven Work\\nGetting the right vendor team together can have a real impact on the ultimate success of virtual learning technology — not only on L&D outcomes, but on nearly every strategic aspect of the company as a whole.\\n\\nPurpose-driven, empowered employees stay, and they make a real difference in their organizations by bringing in much-needed knowledge and agility.\\n\\nTo do that, keep [learners at the center](https://trainingindustry.com/magazine/nov-dec-2019/design-thinking-creating-authentically-learner-centric-solutions/) of the learning experience. Reducing the number of people you need to interface with not only makes communication simpler, but it also delivers more streamlined solutions, solutions that will inspire and empower learners.\\n\\nKeep these points in mind and you’ll be well on your way to selecting and managing a learning technology with ease.","fr":"*Article publié par <a href=\\"https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/\\" target=\\"_blank\\">L\'industrie de la formation</a> le 3 mars 2023*.\\n\\n_ _ _ \\n\\nDans le monde du travail d\'aujourd\'hui, les employés sont de plus en plus [à la recherche d\'un sens et d\'un objectif dans leur travail](https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). Ils veulent travailler pour des organisations qui partagent leurs valeurs et leur permettent d\'accomplir un travail gratifiant et qui fait la différence. Ils veulent également être en mesure de voir comment leur rôle contribue aux buts et objectifs plus larges de l\'entreprise.\\n\\nL\'apprentissage et le développement (L&D) jouent un rôle important dans la réussite d\'une main-d\'œuvre motivée. Les employés qui peuvent apprendre avec succès, se développer et se sentir plus proches de l\'organisation se sentent soutenus par leur employeur. Pour les professionnels du L&D, cela signifie qu\'il faut créer des expériences d\'apprentissage engageantes qui suscitent la passion, la curiosité et la créativité. Ainsi, les enjeux de la technologie d\'apprentissage virtuel sont plus élevés qu\'ils ne l\'ont jamais été.\\n\\nEn exploitant la bonne [technologie d\'apprentissage](https://trainingindustry.com/glossary/learning-technologies/) pour vos initiatives d\'apprentissage à distance, vous pouvez permettre aux apprenants de diffuser leurs connaissances et leur motivation par le biais de canaux sociaux, de participer depuis n\'importe où dans le monde et de bénéficier de parcours d\'apprentissage personnalisés pour se concentrer très précisément sur les connaissances et l\'expertise qui ont un impact direct sur leur rôle. Ces capacités ont un impact sur l\'organisation à partir de l\'individu, ce qui stimule l\'agilité, l\'engagement, la productivité réelle et l\'innovation.\\n\\nMais le chemin vers une technologie d\'apprentissage virtuel efficace et productive n\'est pas bien compris. De nombreuses entreprises s\'efforcent encore de maîtriser le choix et la mise en œuvre de leur technologie d\'apprentissage. En raison de l\'évolution rapide que nous connaissons aujourd\'hui, la simplicité, plutôt que l\'efficacité, est devenue une priorité.\\n\\nBien qu\'il n\'existe pas de méthode infaillible pour simplifier votre projet, la gestion des fournisseurs peut vous aider. Examinons le pourquoi, le comment et le quoi-après de la sélection des fournisseurs.\\n\\n## Le marché des technologies d\'apprentissage virtuel est fragmenté\\nComme dans de nombreux secteurs, il est rare de trouver un fournisseur de bout en bout qui fabrique le matériel, développe les logiciels, fournit les services et assure l\'assistance à la clientèle pour sa technologie d\'apprentissage, et encore moins qui porte le sceau d\'une marque mondiale.\\n\\nIl suffit de prendre un moment pour considérer le nombre considérable de pièces et d\'éléments mobiles qui fonctionnent ensemble dans l\'apprentissage hybride.\\n\\n__Matériel__\\n1. Caméra vidéo\\n2. L\'écran\\n3. Microphone\\n4. Haut-parleur\\n\\n__Logiciel__\\n1. Système de gestion de l\'apprentissage (LMS)\\n2. Base de données\\n3. Code d\'intégration, interface de programmation d\'applications (API)\\n4. Plate-forme de réunion virtuelle\\n5. Logiciel de sécurité, tel que le réseau privé virtuel (VPN)\\n\\n__Services__\\n1. Installation.\\n2. [Expérience utilisateur (UX), interface utilisateur (UI)](https://trainingindustry.com/articles/it-and-technical-training/10-tips-for-training-people-for-a-career-in-ux-ui-design/) et services créatifs.\\n3. Développement personnalisé.\\n4. Services d\'intégration et de migration.\\n\\n__Support__\\n1. Dépannage technique\\n2. Succès client et gestion du changement\\n3. Facturation\\n\\nUn environnement d\'apprentissage virtuel comporte au moins 16 éléments. La plupart des organisations auront encore plus de mal à intégrer une nouvelle plate-forme dans les relations avec les fournisseurs et le matériel existants. Cela ajoute encore plus de complexité au service, car de petits changements existent d\'une salle à l\'autre, d\'un lieu à l\'autre, ce qui rend plus difficile la compréhension, et encore plus l\'entretien de la pile technologique.\\n\\nS\'attaquer au problème de la fragmentation présente un intérêt évident. En travaillant avec moins de fournisseurs, la formation et le développement peuvent réduire le temps et l\'argent consacrés à l\'approvisionnement et à la formation. Un nombre réduit de fournisseurs permet souvent une plus grande flexibilité en termes d\'intégration et de compatibilité des produits. Ces avantages augmentent la probabilité de fournir des solutions rationalisées qui donnent de meilleurs résultats.\\n\\n## Comment identifier les bons fournisseurs pour votre entreprise\\nBien qu\'il ne soit pas toujours possible de trouver un seul fournisseur pour gérer tous les aspects de la technologie d\'apprentissage virtuel, vous pouvez chercher des moyens de simplifier les relations avec les fournisseurs, si ce n\'est en nombre, du moins en termes de communication, d\'intégration et d\'expérience.\\n\\n__1.   Établissez une ligne de démarcation entre l\'expérience du fournisseur et vos besoins.__\\n\\nQu\'il s\'agisse d\'un consultant, d\'un groupe de développement ou d\'un fabricant, le fournisseur aura idéalement l\'expérience de l\'intégration de ses solutions avec les autres pièces du puzzle de la technologie d\'apprentissage virtuel. Mieux encore, il aura l\'habitude de fournir une technologie très proche de votre cas d\'utilisation, en utilisant les mêmes fournisseurs que ceux que vous pouvez choisir et que vous choisirez.\\n\\nPosez des questions approfondies sur l\'expérience de leurs clients afin de bien comprendre comment leur produit peut être appliqué sur le terrain.\\n\\n__2.   Planifiez les discussions de groupe à l\'avance.__\\n\\nDe nombreuses entreprises pensent qu\'elles doivent [gérer les fournisseurs] (https://trainingindustry.com/articles/learning-services-and-outsourcing/infographic-partnering-for-performance-best-practices-and-pro-tips/) séparément et exclusivement, mais l\'isolement et le cloisonnement ne sont plus de mise aujourd\'hui, surtout lorsque les fournisseurs doivent collaborer efficacement sur votre compte. Les discussions de groupe permettent non seulement à chacun d\'avoir une vue d\'ensemble, mais aussi d\'obtenir des informations précieuses sur la manière dont les contacts travailleront ensemble.\\n\\n__3.   Prendre en compte et valoriser l\'assistance [Jour 2](https://about.gitlab.com/solutions/day-2-ops/).__\\n\\nLe support est le héros méconnu du développement de solutions ; c\'est particulièrement vrai pour le développement de solutions personnalisées, et c\'est encore plus vrai pour les solutions personnalisées qui ont un impact sur les utilisateurs et les processus.\\n\\nLe support est impératif pour le développement [agile](https://trainingindustry.com/articles/strategy-alignment-and-planning/what-is-agile-anyway/). C\'est le lien entre les utilisateurs et les développeurs. Il permet non seulement de s\'assurer que la solution continue à fonctionner comme prévu, mais aussi d\'informer sur le développement de nouvelles fonctionnalités et sur la suppression des bogues.\\n\\nPour être efficace, l\'équipe d\'assistance doit avoir une connaissance approfondie de la technologie et, au minimum, elle doit disposer d\'un processus efficace pour transmettre les nouveaux besoins à l\'équipe de développement.\\n\\nSi le développement et l\'assistance ne font pas partie de la même organisation, ils doivent au moins avoir une relation de travail de longue date, et le fournisseur doit comprendre l\'intérêt d\'avoir un [évangéliste](https://hbr.org/2015/05/the-art-of-evangelism) pour s\'assurer que la technologie est utilisée et que son potentiel et sa valeur sont pleinement exploités.\\n\\n__4. Donner la priorité à la communication et à la compatibilité__\\n\\nPour un partenariat optimal, travaillez avec des fournisseurs qui ont eu du succès avec des entreprises ou des cas similaires au vôtre, et gardez les lignes de communication ouvertes.\\n\\nEn posant les bonnes questions et en programmant des réunions de collaboration, vous serez en mesure d\'évaluer la cohésion de vos solutions potentielles d\'apprentissage virtuel.\\n\\n__5.   Désignez un point de contact unique pour tous vos fournisseurs__\\n\\nL\'efficacité est essentielle. La dernière chose que vous souhaitez, c\'est perdre du temps à rechercher plusieurs fournisseurs pour obtenir de l\'aide ou un dépannage, pour finalement découvrir que le problème vient d\'un autre fournisseur. C\'est pourquoi il peut être très utile de disposer d\'un point de contact unique pour tous vos fournisseurs. Avec un seul point de contact, vous pouvez rapidement et facilement obtenir l\'assistance dont vous avez besoin sans perdre de temps à faire des allers-retours entre plusieurs fournisseurs. En outre, un point de contact unique peut contribuer à rationaliser la communication et à faciliter la résolution des problèmes éventuels.\\n\\nUn point de contact unique peut vous faire gagner du temps, de l\'argent et vous éviter des désagréments à long terme.\\n\\n### Créer des expériences d\'apprentissage engageantes pour alimenter un travail axé sur les objectifs\\nLa constitution de la bonne équipe de fournisseurs peut avoir un impact réel sur le succès final de la technologie d\'apprentissage virtuel - non seulement sur les résultats en matière de formation et de développement, mais aussi sur presque tous les aspects stratégiques de l\'entreprise dans son ensemble.\\n\\nLes employés motivés et responsabilisés restent et font une réelle différence dans leur organisation en apportant les connaissances et l\'agilité dont ils ont tant besoin.\\n\\nPour ce faire, gardez [les apprenants au centre](https://trainingindustry.com/magazine/nov-dec-2019/design-thinking-creating-authentically-learner-centric-solutions/) de l\'expérience d\'apprentissage. En réduisant le nombre de personnes avec lesquelles vous devez interagir, vous simplifiez non seulement la communication, mais vous proposez également des solutions plus rationalisées, des solutions qui inspireront et responsabiliseront les apprenants.\\n\\nGardez ces points à l\'esprit et vous serez sur la bonne voie pour sélectionner et gérer facilement une technologie d\'apprentissage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4IiCYqwwFIdrTEKXaNLjJB"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3DzHm6QPEqUD1jSHcs4RlG","type":"Entry","createdAt":"2023-03-15T12:11:57.514Z","updatedAt":"2023-03-15T13:24:20.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"X2O Media stellt auf der Enterprise Connect 2023 die Technologie für immersive Zusammenarbeit vor","en-US":"X2O Media to showcase immersive collaboration technology at Enterprise Connect 2023","fr":"X2O Media présentera sa technologie de collaboration immersive au salon Enterprise Connect 2023"},"indexTitle":{"de":"X2O Media stellt auf der Enterprise Connect 2023 die Technologie für immersive Zusammenarbeit vor","en-US":"X2O Media to showcase immersive collaboration technology at Enterprise Connect 2023","fr":"X2O Media présentera sa technologie de collaboration immersive au salon Enterprise Connect 2023"},"slug":{"de":"x2o-media-stellt-auf-der-enterprise-connect-2023-die-technologie-fuer-immersive-zusammenarbeit-vor","en-US":"x2o-media-to-showcase-immersive-collaboration-technology-at-enterprise-connect-2023","fr":"x2o-media-presentera-sa-technologie-de-collaboration-immersive-au-salon-enterprise-connect-2023"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45QTLmHO71cDiQSXjTwxKQ"}}},"startDate":{"en-US":"2023-03-15T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"de":"MONTRÉAL 15. März 2023 - Neue OneRoom-Funktionen bieten eine verbesserte menschliche Verbindung und Präsenz für hybride Zusammenarbeit und Schulungen","en-US":"MONTRÉAL March 15 2023 - New OneRoom features offer enhanced human connection and presence for hybrid collaboration and training","fr":"MONTRÉAL 15 mars 2023 - Les nouvelles fonctionnalités de OneRoom offrent une connexion et une présence humaines améliorées "},"description":{"de":"X2O Media wird auf der Enterprise Connect 2023 seine Technologie für immersive Zusammenarbeit vorstellen.\\n\\nDie neuen Funktionen von OneRoom bieten eine verbesserte Verbindung und menschliche Präsenz für die hybride Zusammenarbeit und Schulung.\\n\\n__MONTREAL - 23. März 2023__ - X2O Media, führender Anbieter von hybriden Lern- und Kollaborationslösungen wie [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/), kündigte heute an, dass das Unternehmen auf der Enterprise Connect 2023 am Stand 2314 neue Funktionen von OneRoom sowie leistungsstarke Lösungen für die einheitliche visuelle Kommunikation vorstellen wird.\\n\\nX2O OneRoom ist eine fortschrittliche Kollaborationslösung, die für die Unterstützung des hybriden Arbeitsplatzes entwickelt wurde. Mit der Erweiterung um Connected Spaces und Hybrid Breakout Pods können Unternehmen die Gleichberechtigung und die menschliche Verbindung ihrer OneRoom-Erfahrung weiter verbessern, indem sie Teilnehmern im Raum und aus der Ferne eine hybride Umgebung mit gleicher Präsenz und gleichem Nutzen bieten. \\n\\nX2O Media präsentiert seine preisgekrönte visuelle Kommunikationsplattform [X2O Platform](https://www.x2omedia.com/en/solutions/x2o-platform/), die Unternehmen dabei hilft, Teams mit relevanter und konsistenter Kommunikation am Arbeitsplatz einzubinden. X2O Platform kann mit jeder internen oder externen Datenquelle integriert werden und jedem Mitarbeiter Multimedia in Broadcast-Qualität auf jedem digitalen Bildschirm und an jedem Ort zur Verfügung stellen. \\n\\n\\"Hybride Arbeit bleibt ein Eckpfeiler der post-pandemischen Welt. Für einen effizienten hybriden Arbeitsplatz müssen Mitarbeiterkommunikation, Besprechungsräume und Schulungsräume so angepasst werden, dass sowohl Remote- als auch In-Room-Benutzer die Möglichkeit haben, sich einzubringen, gleichberechtigt zu arbeiten und sich zu engagieren. Herkömmliche Webkonferenz-Tools, die in einem hybriden Modus eingesetzt werden, führen jedoch häufig zu einem Ungleichgewicht zwischen den Teilnehmern vor Ort und den Teilnehmern aus der Ferne, so dass sich die Teilnehmer aus der Ferne von der Spontaneität der Sitzung ausgeschlossen fühlen. Mit den neuen Funktionen Connected Spaces und Hybrid Breakout Pods von OneRoom haben wir viele dieser Herausforderungen angegangen\\", so Mansour Brek, Präsident von X2O Media.\\n\\nWeitere Informationen über [OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) und [digitale Arbeitsplatzlösungen](https://www.x2omedia.com/en/solutions/communication/) finden Sie unter [x2omedia.com](http://www.x2omedia.om/).  [Buchen Sie hier](https://www2.x2omedia.com/Enterprise_Connect_2023) Ihre X2O Media Standführung auf der Enterprise Connect. \\n\\n__Über X2O Media__\\nX2O Media bietet Technologien zur Entwicklung von Lösungen für virtuelle Zusammenarbeit und einheitliche visuelle Kommunikation für Hochschulen und Unternehmen auf der ganzen Welt. Die preisgekrönte X2O Plattform repräsentiert eine neue Kategorie von Kommunikationstools, die die Zusammenarbeit von Unternehmen und Bildungseinrichtungen mit ihren Mitarbeitern und Studenten verbessert. Die Collaboration-Technologie von X2O Media hat Organisationen wie Nestlé, IMD Business School, HEC Montréal und City of London Freemen\'s School dabei geholfen, einen neuen Standard für hybride Meetings, Schulungen und Lernen zu setzen.\\n\\nX2O Media ist Teil der STRATACACHE-Familie digitaler Medien-/Marketingtechnologieunternehmen und hat seinen Hauptsitz in Montréal, Kanada. Weitere Informationen erhalten Sie bei X2O Media unter <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> und folgen Sie den Neuigkeiten von X2O Media auf [LinkedIn](https://www.linkedin.com/company/x2o_media/) und [Twitter](https://twitter.com/X2Omedia).\\n","en-US":"### X2O Media to showcase immersive collaboration technology at Enterprise Connect 2023\\n\\nNew OneRoom features offer enhanced human connection and presence for hybrid collaboration and training\\n\\n__MONTRÉAL – March 23, 2023__ - X2O Media, leading global provider of hybrid learning and collaboration solutions including [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/), today announced that it will unveil new features of OneRoom, along with powerful unified visual communications solutions at booth 2314 during Enterprise Connect 2023.\\n\\nX2O OneRoom is an advanced collaboration solution designed to support the hybrid workplace. With the addition of Connected Spaces and Hybrid Breakout Pods, organizations can further enhance the equity and human connection of their OneRoom experience by providing in-room and remote participants a hybrid environment with equal presence and benefit. \\n\\nX2O Media is showcasing its core, award-winning visual communications platform [X2O Platform](https://www.x2omedia.com/en/solutions/x2o-platform/) which helps businesses engage teams with relevant and consistent workplace communications. X2O Platform can integrate with any internal or external data source and deliver broadcast quality multimedia to any employee across any digital screen, anywhere. \\n\\n“Hybrid work remains a cornerstone of the post-pandemic world. For an efficient hybrid workplace, employee communication, meeting rooms and training rooms need to be adapted to provide both remote and in-room users the inclusiveness, equity and engagement. But traditional web conferencing tools used in a hybrid mode often create an imbalance between in-room and remote participants, leaving the remote attendee feeling left out from the spontaneity generated in the session. We’ve addressed many of these challenges with the new Connected Spaces and Hybrid Breakout Pods capabilities of OneRoom,” said Mansour Brek, President of X2O Media.\\n\\nFor additional information about [OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) and [digital workplace solutions](https://www.x2omedia.com/en/solutions/communication/) visit [x2omedia.com](http://www.x2omedia.om/).  Book your X2O Media booth tour at Enterprise Connect [here](https://www2.x2omedia.com/Enterprise_Connect_2023).   \\n\\n__About X2O Media__\\nX2O Media provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s collaboration technology has helped organizations like Nestlé, IMD Business School, HEC Montréal, and City of London Freemen’s School set a new standard for hybrid meetings, training and learning.\\n\\nX2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on [LinkedIn](https://www.linkedin.com/company/x2o_media/) and [Twitter](https://twitter.com/X2Omedia).\\n","fr":"### X2O Media présentera sa technologie de collaboration immersive au salon Enterprise Connect 2023\\n\\nLes nouvelles fonctionnalités de OneRoom offrent une connexion et une présence humaines améliorées pour la collaboration et la formation hybrides.\\n\\n__MONTRÉAL – Mars 23, 2023__ - X2O Media, principal fournisseur mondial de solutions d\'apprentissage et de collaboration hybrides, notamment [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/), a annoncé aujourd\'hui qu\'il dévoilerait de nouvelles fonctionnalités de OneRoom, ainsi que de puissantes solutions de communications visuelles unifiées au stand 2314 lors de l\'événement Enterprise Connect 2023.\\n\\nX2O OneRoom est une solution de collaboration avancée conçue pour prendre en charge le lieu de travail hybride. Avec l\'ajout d\'espaces connectés et de pods de réunion hybrides, les organisations peuvent encore améliorer l\'équité et la connexion humaine de leur expérience OneRoom en fournissant aux participants dans la salle et à distance un environnement hybride avec une présence et des avantages égaux. \\n\\nX2O Media présente sa principale plate-forme de communication visuelle primée [X2O Platform](https://www.x2omedia.com/en/solutions/x2o-platform/), qui aide les entreprises à impliquer leurs équipes dans des communications pertinentes et cohérentes sur le lieu de travail. X2O Platform peut s\'intégrer à n\'importe quelle source de données interne ou externe et diffuser des contenus multimédias de qualité à tous les employés sur n\'importe quel écran numérique, où qu\'ils se trouvent. \\n\\n\\"Le travail hybride reste la pierre angulaire du monde post-pandémique. Pour un lieu de travail hybride efficace, la communication entre les employés, les salles de réunion et les salles de formation doivent être adaptées pour offrir aux utilisateurs distants et internes l\'inclusivité, l\'équité et l\'engagement. Mais les outils de conférence web traditionnels utilisés dans un mode hybride créent souvent un déséquilibre entre les participants en salle et les participants à distance, laissant le participant à distance se sentir exclu de la spontanéité générée par la session. Nous avons relevé bon nombre de ces défis grâce aux nouvelles fonctionnalités Connected Spaces et Hybrid Breakout Pods de OneRoom\\", a déclaré Mansour Brek, président de X2O Media.\\n\\nPour plus d\'informations sur [OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) et [digital workplace solutions](https://www.x2omedia.com/en/solutions/communication/), visitez [x2omedia.com](http://www.x2omedia.om/).  Réservez votre visite du stand X2O Media à Enterprise Connect [ici](https://www2.x2omedia.com/Enterprise_Connect_2023). \\n\\n__À propos de X2O Media__\\nX2O Media fournit des technologies permettant de créer des solutions de collaboration virtuelle et de communication visuelle unifiée pour l\'enseignement supérieur et les entreprises du monde entier. La plate-forme primée X2O représente une nouvelle catégorie d\'outils de communication qui améliore la façon dont les entreprises et les établissements d\'enseignement s\'engagent avec leurs employés et leurs étudiants. La technologie de collaboration de X2O Media a aidé des organisations telles que Nestlé, IMD Business School, HEC Montréal et City of London Freemen\'s School à établir une nouvelle norme pour les réunions hybrides, la formation et l\'apprentissage.\\n\\nX2O Media fait partie de la famille STRATACACHE d\'entreprises de médias numériques et de technologies de marketing, et son siège social est situé à Montréal, au Canada. Pour plus d\'informations, contactez X2O Media à <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> et suivez les mises à jour de X2O Media sur [LinkedIn](https://www.linkedin.com/company/x2o_media/) et [Twitter](https://twitter.com/X2Omedia).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3fBiS86HyL3ycSTmbihPEz","type":"Entry","createdAt":"2023-01-30T14:19:33.960Z","updatedAt":"2023-03-01T09:17:38.628Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Binden Sie Ihre Belegschaft mit einer Plattform für Mitarbeiterkommunikation ein","en-US":"Engage Your Workforce with an Employee Communication Platform","fr":"Mobilisez votre personnel grâce à une plateforme de communication avec les employés"},"indexTitle":{"de":"Binden Sie Ihre Belegschaft mit einer Plattform für Mitarbeiterkommunikation ein","en-US":"Engage Your Workforce with an Employee Communication Platform","fr":"Mobilisez votre personnel grâce à une plateforme de communication avec les employés"},"slug":{"de":"binden-sie-ihre-belegschaft-mit-einer-plattform-fuer-mitarbeiterkommunikation-ein","en-US":"engage-your-workforce-with-an-employee-communication-platform","fr":"mobilisez-votre-personnel-grace-a-une-plateforme-de-communication-avec-les-employes"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6e52oWGAvqZFV6CcwwnTdZ"}}},"startDate":{"en-US":"2023-01-26T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"In einer zunehmend digitalen Arbeitswelt ist es für Unternehmen wichtig, mit ihren Mitarbeitern effektiv zu kommunizieren","en-US":"In an increasingly digital workplace, it is important for businesses to have effective ways to facilitate communication with their employees","fr":"Sur le lieu de travail numérique d\'aujourd\'hui il est important que les entreprises disposent de moyens efficaces pour communiquer avec leurs employés"},"introduction":{"de":"In einer zunehmend digitalisierten Arbeitswelt ist es für Unternehmen wichtiger denn je, über effektive Möglichkeiten zu verfügen, um die Kommunikation mit ihren Mitarbeitern zu erleichtern, unabhängig davon, ob sie im Büro oder an einem anderen Ort arbeiten. Die Integration einer Mitarbeiterkommunikationsplattform als zentrale Drehscheibe für die gesamte Kommunikation am Arbeitsplatz ist eine ideale und einfache Möglichkeit für die Mitarbeiter, in Verbindung zu bleiben, sich zu engagieren und informiert zu sein. ","en-US":"In an increasingly digital workplace, it is more important than ever for businesses to have effective ways to facilitate communication with their employees, whether they are working in-office or remotely. Integrating an employee communication platform as a central hub for all workplace communication is an ideal and easy way for employees to stay connected, engaged and informed. ","fr":"Dans un environnement de travail de plus en plus numérique, il est plus important que jamais que les entreprises disposent de moyens efficaces pour faciliter la communication avec leurs employés, qu\'ils travaillent au bureau ou à distance. L\'intégration d\'une plateforme de communication avec les employés comme hub central pour toutes les communications sur le lieu de travail est un moyen idéal et facile pour les employés de rester connectés, engagés et informés. "},"description":{"de":"Eine wirksame Mitarbeiterkommunikation ist auch wichtig, um Konflikte und Fluktuation innerhalb des Unternehmens zu verringern. Wenn die Mitarbeiter sehen, dass ihre Anliegen und Ideen gehört und geschätzt werden, entsteht ein stärkeres Gefühl der Zugehörigkeit und des Engagements für das Unternehmen.\\n\\nKommunikation ist ein wichtiger Teil der Herausforderungen, die das Geschäftsleben im Jahr 2023 mit sich bringt. Die Erwartungen, Bedürfnisse und Technologien, die als Infrastruktur für die Mitarbeiterkommunikation genutzt werden, haben die Landschaft drastisch verändert. Die folgenden Überlegungen sind von entscheidender Bedeutung, wenn wir ein potenzielles Kommunikationstool analysieren, das wir in unserem Unternehmen einführen möchten.\\n\\n- __Unterschiedliche Kommunikationsstile:__ Mitarbeiter haben unterschiedliche Kommunikationsstile, Vorlieben und Bedürfnisse. Für Arbeitgeber ist es wichtig, sich dieser Unterschiede bewusst zu sein und Wege zu finden, mit allen Mitarbeitern effektiv zu kommunizieren, unabhängig von ihrem Kommunikationsstil.\\n\\n__- Hybride Arbeit:__ Wenn Mitarbeiter sowohl im Büro als auch von zu Hause aus arbeiten, ist es wichtig, eine Kultur der produktiven Kommunikation zu fördern. Mitarbeiter können sich vom Unternehmen isoliert und abgekoppelt fühlen, wenn sie von zu Hause aus arbeiten. Dies kann zu Langeweile und Unzufriedenheit führen, was beides nicht gerade förderlich für die Mitarbeiterbindung ist.\\n\\n- __Sprachbarrieren:__ Wenn Mitarbeiter unterschiedliche Sprachen sprechen, müssen Arbeitgeber Übersetzungsdienste anbieten oder andere Möglichkeiten finden, um sicherzustellen, dass alle Mitarbeiter wichtige Informationen verstehen und effektiv miteinander kommunizieren können.\\n\\n- __Technologie:__ Der Einsatz von Technologien, wie E-Mail, Messaging und Videokonferenzen, kann die Kommunikation am Arbeitsplatz erheblich verbessern. Die Arbeitgeber müssen jedoch sicherstellen, dass alle Mitarbeiter Zugang zu diesen Instrumenten haben und mit ihnen vertraut sind.\\n\\n- __Kulturelle Unterschiede:__ Bei Mitarbeitern mit unterschiedlichen kulturellen Hintergründen ist es wichtig, dass die Arbeitgeber auf diese kulturellen Unterschiede eingehen und sie respektieren. Dazu gehört auch, dass sie auf Sprache, Bräuche und Kommunikationsstile achten, die sich von ihren eigenen unterscheiden können.\\n\\n- __Rechtliche Erwägungen:__ Es gibt Gesetze und Vorschriften, die sich auf die Kommunikation am Arbeitsplatz beziehen. Dazu gehören Gesetze über Vertraulichkeit, Sicherheit und den Umgang mit personenbezogenen Daten sowie über Belästigung und Diskriminierung. Die Arbeitgeber müssen sich dieser Gesetze bewusst sein und Maßnahmen ergreifen, um die Einhaltung zu gewährleisten.\\n\\n## Der richtige Prozess für den Wechsel der Kommunikationstechnologie\\n\\nDer Auswahlprozess für die richtige Kommunikationstechnologie ist eine Gruppenarbeit, bei der das Feedback von Managern und Mitarbeitern den Unternehmen helfen kann, die richtigen Werkzeuge auszuwählen. Dazu kann die Durchführung von Umfragen oder Fokusgruppen gehören, um Anregungen zu sammeln, oder die Zusammenarbeit mit einem Team, um die besten Optionen für das Unternehmen zu ermitteln. Durch einen beratenden Ansatz können Unternehmen sicherstellen, dass sie die effektivsten und am besten geeigneten Kommunikationsmittel einsetzen, um ihre Ziele zu erreichen, und gleichzeitig ihren Mitarbeitern die Möglichkeit geben, das zu tun, was sie bereits tun, anstatt unnötige Arbeit oder Veränderungen zu verursachen.\\n\\n## Kommunikation für einen hybriden Arbeitsplatz\\n\\nHybride Arbeitsmodelle sind in der heutigen Arbeitswelt wichtig. Letztlich ist die Möglichkeit, in einer hybriden Umgebung zu arbeiten, sowohl für das Unternehmen als auch für seine Mitarbeiter von Vorteil.\\n\\nX2O Media bietet <a href=\\"https://www.x2omedia.com/de/solutions/communication/\\" target=\\"_blank\\">einheitliche visuelle Kommunikations</a> und Kollaborationslösungen für Hochschulen und Unternehmen auf der ganzen Welt. Unsere preisgekrönte X2O-Plattform hilft Unternehmen dabei, Teams mit relevanter und konsistenter Arbeitsplatzkommunikation einzubinden, indem sie Multimedia in Broadcast-Qualität über jeden beliebigen Kanal auf interaktive Bildschirme wie Videowände, Laptops, Desktops, Tablets und Smartphones überträgt und auf Tausende von Geräten oder digitalen Bildschirmen skalierbar ist. \\n\\nDie X2O-Plattform ist so konzipiert, dass sie mit internen oder externen Quellen integriert werden kann, die Informationen auf der Grundlage von Standorten, Abteilungen und Benutzern bereitstellen, um Kanäle mit dynamischen Inhalten zu erstellen, die mit jedem und überall geteilt werden können.\\n\\n<a href=\\"https://www.x2omedia.com/de/contact/\\" target=\\"_blank\\">Setzen Sie sich mit uns in Verbindung</a> oder sprechen Sie mit einem unserer Mitarbeiter über die Lösung Ihrer Kommunikationsherausforderungen und sehen Sie, wie die X2O-Plattform Ihr Unternehmen beeinflussen kann.\\n","en-US":"In an increasingly digital workplace, it is more important than ever for businesses to have effective ways to facilitate communication with their employees, whether they are working in-office or remotely. Integrating an employee communication platform as a central hub for all workplace communication is an ideal and easy for employees to stay connected, engaged and informed. \\n\\n## What is Employee Communication, and Why Is It So Important?\\nEffective employee communication is crucial for the success of any organization. It involves the exchange of information and ideas among employees to levels of the company that take place through various forms of communication, including verbal, written, and electronic.\\n\\nGood employee communication is essential for building trust and fostering a positive work culture. When employees feel informed and connected to the goals and mission of the company, they are likely to be more motivated and engaged in their work. This in turn, can lead to increased productivity, morale and job satisfaction.\\n\\nEffective employee communication is also important for reducing conflict and turnover within the organization. When employees see that their concerns and ideas are being heard and valued, there is a greater sense of belonging and commitment to the company.\\n\\nCommunication is a big part of what makes business so challenging in 2023. The expectations, needs and technology used as infrastructure for employee communications has changed the landscape drastically. These considerations are key for consideration as we analyze any potential communications tool that we may want to introduce to the organization.\\n\\n- __Diverse communication styles:__ Employees have different communication styles, preferences and needs. It\'s important for employers to be aware of these differences and find ways to communicate effectively with all employees, regardless of their communication style.\\n\\n- __Hybrid work:__ With employees in the office and working from home it is essential to foster a culture of productive communication. Employees can feel isolated from the business and disconnected when they work remotely. This may lead to boredom and dissatisfaction, neither of which are particularly good for staff retention\\n\\n- __Language barriers:__ If employees speak different languages, employers need to provide translation services or find other ways to ensure that all employees understand important information and communicate effectively with one another.\\n\\n- __Technology:__ The use of technology, such as email, messaging and video conferencing, can greatly enhance communication in the workplace. However, employers need to ensure that all employees have access to and are comfortable using these tools.\\n\\n- __Cultural differences:__ With culturally diverse employees it is important for employers to be sensitive to and respect these cultural differences. This can include being mindful of language, customs, and communication styles that may differ from their own.\\n\\n- __Legal considerations:__ There are laws and regulations that pertain to communication in the workplace which include those related to confidentiality, security and handling of Personal Identifiable Information, as well as harassment and discrimination. Employers need to be aware of these laws and take steps to ensure compliance.\\n\\n### The right process for changing communications technology\\nThe selection process of the right communications technology is a group effort where feedback from managers and employees can help organizations select the right tools. This may involve conducting surveys or focus groups to gather input, or working with a team to identify the best options for the organization. By taking a consultative approach, businesses can ensure that they are using the most effective and appropriate communication tools to support their goals and objectives, while enabling employees to do what they already do, rather than creating unnecessary work or change.\\n\\n### Communications for a hybrid workplace \\nHybrid work models are important in today\'s workforce. Ultimately, the ability to work in a hybrid environment is beneficial for both the organization and its employees.\\n\\nX2O Media provides <a href=\\"https://www.x2omedia.com/en/solutions/communication/\\" target=\\"_blank\\">unified visual communication</a> and collaboration solutions for higher education and corporations across the globe. Our award-winning X2O Platform helps businesses engage teams with relevant and consistent workplace communications by delivering broadcast quality multimedia across any channel, to interactive display screens including video walls, laptops, desktops, tablets and smartphones and is scalable to thousands of devices or digital screens. \\n\\nX2O Platform is designed to integrate with internal or external sources targeting information based on location, departments and users can take this information and data to create channels of dynamic content to share with anyone, anywhere.\\n\\n<a href=\\"https://www.x2omedia.com/en/contact/\\" target=\\"_blank\\">Contact Us</a> or talk to a representative about solving your communication challenges and see how the X2O Platform can impact your organization. \\n","fr":"Une communication efficace avec les employés est également importante pour réduire les conflits et le turnover au sein de l\'organisation. Lorsque les employés voient que leurs préoccupations et leurs idées sont entendues et valorisées, ils éprouvent un plus grand sentiment d\'appartenance et d\'engagement envers l\'entreprise.\\n\\nLa communication est une grande partie de ce qui rend les affaires si difficiles en 2023. Les attentes, les besoins et la technologie utilisée comme infrastructure pour la communication avec les employés ont radicalement changé le paysage. Les considérations suivantes sont essentielles à prendre en compte lors de l\'analyse de tout outil de communication potentiel que nous pourrions vouloir introduire dans l\'organisation.\\n\\nDiversité des styles de communication : Les employés ont des styles de communication, des préférences et des besoins différents. Il est important pour les employeurs d\'être conscients de ces différences et de trouver des moyens de communiquer efficacement avec tous les employés, quel que soit leur style de communication.\\n\\n- __Travail hybride:__ Avec des employés au bureau et travaillant à domicile, il est essentiel de favoriser une culture de communication productive. Les employés peuvent se sentir isolés de l\'entreprise et déconnectés lorsqu\'ils travaillent à distance. Cela peut entraîner de l\'ennui et de l\'insatisfaction, ce qui n\'est pas particulièrement bon pour la rétention du personnel.\\n\\n- __Barrières linguistiques:__ Si les employés parlent des langues différentes, les employeurs doivent fournir des services de traduction ou trouver d\'autres moyens de s\'assurer que tous les employés comprennent les informations importantes et communiquent efficacement entre eux.\\n\\n- __Technologie:__ L\'utilisation de la technologie, comme le courrier électronique, la messagerie et la vidéoconférence, peut grandement améliorer la communication sur le lieu de travail. Toutefois, les employeurs doivent s\'assurer que tous les employés ont accès à ces outils et sont à l\'aise pour les utiliser.\\n\\n- __Différences culturelles:__ Avec des employés de cultures diverses, il est important que les employeurs soient sensibles à ces différences culturelles et les respectent. Ils doivent notamment être attentifs à la langue, aux coutumes et aux styles de communication qui peuvent différer des leurs.\\n\\n- __Considérations juridiques:__ Il existe des lois et des règlements relatifs à la communication sur le lieu de travail, notamment ceux qui concernent la confidentialité, la sécurité et le traitement des informations personnelles identifiables, ainsi que le harcèlement et la discrimination. Les employeurs doivent connaître ces lois et prendre des mesures pour s\'y conformer.\\n\\n## Le bon processus pour changer de technologie de communication\\n\\nLe processus de sélection de la bonne technologie de communication est un effort collectif où le retour d\'information des responsables et des employés peut aider les organisations à choisir les bons outils. Il peut s\'agir de mener des enquêtes ou des groupes de discussion pour recueillir des commentaires, ou de travailler avec une équipe pour identifier les meilleures options pour l\'organisation. En adoptant une approche consultative, les entreprises peuvent s\'assurer qu\'elles utilisent les outils de communication les plus efficaces et les plus appropriés pour soutenir leurs buts et objectifs, tout en permettant aux employés de faire ce qu\'ils font déjà, plutôt que de créer du travail ou des changements inutiles.\\n\\n## Des communications pour un lieu de travail hybride\\n\\nLes modèles de travail hybrides sont importants pour la main-d\'œuvre d\'aujourd\'hui. En fin de compte, la possibilité de travailler dans un environnement hybride est bénéfique à la fois pour l\'organisation et pour ses employés.\\n\\nX2O Media fournit des <a href=\\"https://www.x2omedia.com/fr/solutions/communication/\\" target=\\"_blank\\">solutions de communication visuelle unifiée</a> et de collaboration pour l\'enseignement supérieur et les entreprises à travers le monde. Notre plateforme X2O primée aide les entreprises à impliquer les équipes avec des communications pertinentes et cohérentes sur le lieu de travail en diffusant du multimédia de qualité de diffusion sur n\'importe quel canal, sur des écrans d\'affichage interactifs, y compris des murs vidéo, des ordinateurs portables, des ordinateurs de bureau, des tablettes et des smartphones, et est évolutive vers des milliers d\'appareils ou d\'écrans numériques. \\n\\nLa plateforme X2O est conçue pour s\'intégrer à des sources internes ou externes ciblant les informations en fonction de l\'emplacement, des départements et des utilisateurs. Ces informations et ces données peuvent être utilisées pour créer des canaux de contenu dynamique à partager avec n\'importe qui, n\'importe où.\\n\\n<a href=\\"https://www.x2omedia.com/fr/contact/\\" target=\\"_blank\\">Contactez-nous </a> ou parlez à un représentant pour résoudre vos problèmes de communication et voyez comment la plateforme X2O peut avoir un impact sur votre organisation.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6f9VuuVtDiMwrGhTBOQLWR"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZnWUS26OEGNbo8V99LbWe","type":"Entry","createdAt":"2023-02-28T16:29:40.035Z","updatedAt":"2023-03-01T09:15:58.553Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Steps To Defining Virtual Corporate Training For Your Organization"},"indexTitle":{"en-US":"Steps To Defining Virtual Corporate Training For Your Organization"},"slug":{"en-US":"steps-to-defining-virtual-corporate-training-for-your-organization"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"HM4FezyoW2nqqxqa2ZX94"}}},"startDate":{"en-US":"2023-02-28T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"With an increasingly dispersed workforce, corporate training must evolve and allow for personal engagement in real time, from anywhere."},"introduction":{"en-US":"With an increasingly dispersed workforce, corporate training must evolve and allow for personal engagement in real time, from anywhere."},"description":{"en-US":"# Effective Virtual Corporate Training\\nThe virtual corporate training landscape is growing more sophisticated every day, and according to a report by [Global Analysts](https://www.prnewswire.com/news-releases/global-e-learning-market-to-reach-457-8-billion-by-2026--301505795.html \\"Global Analysts\\") the global e-learning market is set to reach $457.8 billion by 2026. Virtual training courses are increasingly popular as a result of the many advantages they offer over traditional classroom-based training, and according to [Oxford College](https://www.oxfordcollege.ac/news/online-education-statistics/#:~:text=Online%20learning%20is%20the%20fastest,globally%20since%20the%20year%202000. \\"Oxford College\\") is the fastest-growing market in the education industry with a 900% growth rate globally since the year 2000.\\n\\n## 4 Key Benefits of Virtual Training\\n1. Can be a more cost effective option especially when compared to traditional classroom-based training.\\n2. Customizable to meet the learning journey and the specific needs of a company or individual.\\n3. Delivered on a schedule that is convenient for both the trainer and the trainee.\\n4. Improve retention, productivity and understanding.\\n\\nWhen it comes to virtual training, there are more options available than ever before. Virtual Reality (VR) and Augmented Reality (AR) offer new and immersive ways to learn, while advanced Audio/Video (AV) training rooms provide a more traditional learning environment.\\n\\nWhen transitioning to virtual ways of working and learning, here are some of the key questions that need to be addressed.\\n\\n__Questions to explore about Virtual Training__ \\n- What are the direct benefits of virtual training for our organization? \\n- How does virtual training compare and improve outcomes versus traditional training methods? \\n- Are there any downsides to using virtual corporate training? \\n- How can VR be incorporated as a tool in corporate training? \\n\\n__Shifting from in-person to online training__\\n\\nMany businesses point to the Covid pandemic as their impetus for virtual training. Having learners be geographically separated never existed before but now virtual training continues to accelerate in adoption.\\n\\nA more pressing motivation is simply the need for more learning. According to the LinkedIn Learning 2022 Workplace Learning Report, 74% of L&D Leaders agree that their function has become more influential in the past year, and 72% agree that it has become more strategic. That is because the Covid pandemic changed the world — not only how we work, but who is working, and the skills and platforms that are used to produce value. Organizations the world over are playing catch-up as employees retool and approach traditional tasks with a new mindset.\\n\\nVirtual corporate learning tools enable organizations to reach more people. Considering the need for more upskilling and reskilling, that scaling is exactly what businesses need. \\n\\nFor the same reason, we do not want to sacrifice efficacy in our attempt to reach for scale. That is why the standard “Zoom experience” was a stepping stone, more than a long-term solution. It is clear that we need to invest in the platforms we use for learning, so that we can achieve the needed scale while also maintaining (and in many cases increasing) effectiveness. \\n\\n__Steps To Defining Virtual Corporate Training For Your Organization__\\n\\nAt some point, virtual corporate training will become more than a buzzword for your workplace; it will be a reality. And how can you gauge whether that “virtual reality” will fit the workforce it is designed to support?\\n\\nFirst, consider your use case. What type of training are you looking to provide? VR and AR based training are building a clear case for their value in hands-on learning, but they may not be the best option if you\'re looking to deliver traditional classroom-style instruction, as you would for learning a business tool like Excel, or CRM Administration. AV training rooms, on the other hand, can provide a more familiar learning environment while still incorporating modern technology. Perhaps a mix of the approaches suits your workforce better?\\n\\nOnce you\'ve determined your use case, it\'s time to think about your audience. Who will be attending the training? VR and AR based training can be popular with the explorers, but AV training rooms may be a better fit for a broader audience. \\n\\nBy taking the time to understand your use case, audience, and budget you will be able to sort through the options and choose the best solution for your organization. This naturally leads into the question, “What are businesses achieving with virtual training?” \\n\\n## Types of Virtual Training and Use Cases\\nWhat are the use cases for virtual training? Where can this type of training be applied and how can it be synced with other tools?\\n\\n__VR Training__\\nVR training programs are incredibly diverse at this stage as more and more businesses are adopting them for specifically using VR and AR in specified programs. Topics are typically selected out of a need for simulation. If it is a topic where knowledge is more like a foundation than it is the end result, there is probably a case for VR/AR courses. \\n\\nThink about learning to drive, would you ever give a driver’s license to a student who had never driven a car, first-hand? There are an incredible amount of business skills like this, where learners need to actively participate in the subject in order to master them. Think training modules for management training, empathy training, operational skills, and many more practice-oriented skills. \\n\\n[(See how Bank of America, Workday, and MGM Resorts are using VR/AR training to onboard, reskill and upskill workforces.)](https://joshbersin.com/2022/04/virtual-reality-has-now-gone-mainstream-for-corporate-training/ \\"(See how Bank of America, Workday, and MGM Resorts are using VR/AR training to onboard, reskill and upskill workforces.)\\")\\n\\n__Live Virtual Workshops__\\nCollaborative meetings, working meetings, and workshop-like seminars are some of the hardest courses to translate to virtual. The technology is all there, but very few organizations know how to put it all together into a solution that is both hybrid and seamless. \\n\\nLive virtual workshops range from small, cross-functional teams to large corporate events. And the right solution depends on the scale of the workshop. If you plan on hosting hundreds of attendees, then you might need event planning. Smaller and more iterative virtual workshops like you would need to supplement courses will require more permanent solutions, like a [virtual classroom](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"virtual classroom\\"). \\n\\n__Virtual Training Rooms__\\n[Virtual training rooms](https://www.x2omedia.com/en/solutions/oneroom/training-room/ \\"Virtual training rooms\\") give your Learning and Development team a dedicated resource for hybrid and virtual courses. Virtual training rooms focus on delivering the experience of a traditional training center but across distributed environments. Think breakout groups, guest speakers, virtual and real participants, all supported by the same training room-based platform.  \\n\\n__How Does X2O Media Know So Much about Virtual Corporate Training?__\\nX2O Media has developed hybrid training rooms since way before they became popular. [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) is  used by higher education institutions and global corporations globally to turn traditional classrooms and meeting rooms into hybrid native experience centers.  \\n\\nAccredited by the Learning Performance Institute (LPI), X2O OneRoom helps teams, businesses and organizations deliver immersive and dynamic training bringing learners together in the same space regardless of where they are in the world.\\n\\nSign up for our next <a href=\\"https://www.x2omedia.com/oneroom_demo\\" target=\\"_blank\\">X2O OneRoom demo</a> to see the potential of hybrid learning technology.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"XHJznvKpiP3AZ9CBacrro"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5HZ8m756EpZwXEcBibuhiw","type":"Entry","createdAt":"2023-01-25T09:31:13.149Z","updatedAt":"2023-01-25T17:39:44.435Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"X2O Media präsentiert auf der ISE 2023 die Technologie für immersive Zusammenarbeit","en-US":"X2O Media to showcase immersive collaboration technology at ISE 2023","fr":"X2O Media présentera une technologie de collaboration immersive au salon ISE 2023"},"indexTitle":{"de":"X2O Media präsentiert auf der ISE 2023 die Technologie für immersive Zusammenarbeit","en-US":"X2O Media to showcase immersive collaboration technology at ISE 2023","fr":"X2O Media présentera une technologie de collaboration immersive au salon ISE 2023"},"slug":{"de":"x2o-media-praesentiert-auf-der-ise-2023-die-technologie-fuer-immersive-zusammenarbeit","en-US":"x2o-media-to-showcase-immersive-collaboration-technology-at-ise-2023","fr":"x2o-media-presentera-une-technologie-de-collaboration-immersive-au-salon-ise-2023"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"HTBkxx7NBFamyWJU6xAnD"}}},"startDate":{"en-US":"2023-01-25T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"de":"MONTRÉAL, 25. Januar 2023 - X2O Media kündigt an, dass es auf der ISE 2023 die neuesten Funktionen von OneRoom vorstellen wird.","en-US":"MONTRÉAL Jan 25 2023 - X2O Media announces it will unveil the latest features of OneRoom, and its unified visual communications solutions at ISE 2023.","fr":"MONTRÉAL 25 janvier 2023 - X2O Media annonce qu\'elle dévoilera les dernières fonctionnalités de OneRoom à ISE 2023."},"description":{"de":"X2O Media präsentiert immersive Kollaborationstechnologie auf der ISE 2023\\nErleben Sie die neuesten Funktionen der X2O OneRoom-Technologie, die einen engagierten hybriden Arbeitsplatz unterstützen. \\n\\nMONTRÉAL - 25. Januar 2023 - X2O Media, weltweiter Anbieter führender hybrider Lern- und Arbeitsplatzlösungen einschließlich der <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a> - Hybridtechnologie, kündigte heute an, dass das Unternehmen auf der ISE 2023 am Stand 2Q450 in Halle 2 die neuesten Funktionen von OneRoom sowie seine einheitlichen visuellen Kommunikationslösungen vorstellen wird.\\n\\nDie X2O OneRoom Collaboration-Technologie wurde entwickelt, um die Realität eines hybriden Arbeitsplatzes zu unterstützen. Mit den zusätzlichen Connected Spaces und Hybrid Breakout Pods können Unternehmen die Gleichberechtigung und die menschliche Verbindung ihrer Meetings und Schulungen weiter verbessern, indem sie Teilnehmern, die sich in einem Raum befinden, und solchen, die von außerhalb kommen, eine hybride Erfahrung bieten, die unabhängig von ihrem Standort den gleichen Nutzen bietet. \\n\\nX2O Media wird auch seine Kernsoftware für visuelle Kommunikation, <a href=\\"https://www.x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a>, vorstellen. Die preisgekrönte X2O Platform unterstützt Unternehmen dabei, Teams mit relevanter und konsistenter Arbeitsplatzkommunikation einzubinden, indem sie Multimedia in Sendequalität auf jedem digitalen Bildschirm oder Gerät bereitstellt. Sie kann außerdem mit jeder internen oder externen Datenquelle integriert werden und Informationen auf der Grundlage von Standorten, Abteilungen oder Nutzern zielgerichtet bereitstellen, so dass Unternehmen Kanäle mit dynamischen Inhalten erstellen können, die sie mit jedem und überall teilen können.\\n\\n\\"Hybrides Arbeiten bleibt ein Eckpfeiler der post-pandemischen Welt. Für einen effizienten hybriden Arbeitsplatz müssen Besprechungs- und Schulungsräume so angepasst werden, dass sowohl Remote- als auch In-Room-Mitarbeiter die menschliche Verbindung, die Einbeziehung und das Engagement erhalten, das sie benötigen, um einen vollen Beitrag zum Team zu leisten. Es besteht ein Bedarf an einfach zu bedienender Technologie wie X2O OneRoom, um einen nahtlosen Informationsfluss und -austausch zu unterstützen, unabhängig davon, ob sich der Mitarbeiter im Büro, zu Hause oder unterwegs befindet\\", so Mansour Brek, Präsident von X2O Media.\\n\\nFür weitere Informationen über OneRoom und digitale Arbeitsplatzlösungen besuchen Sie <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\nBuchen Sie <a href=\\"https://www2.x2omedia.com/ISE_2023\\" target=\\"_blank\\">hier</a> Ihre X2O Media-Standführung auf der ISE. Besuchen Sie auf der #ISE2023 auch Scala, ein Unternehmen der STRATACACHE-Familie, und sehen Sie sich digitale Innovationen und Signage-Lösungen in Halle 6, Stand 6K150 an.\\n\\nÜber X2O Media\\n\\nX2O Media bietet Technologien zur Entwicklung von Lösungen für virtuelle Zusammenarbeit und einheitliche visuelle Kommunikation für Hochschulen und Unternehmen auf der ganzen Welt. Die preisgekrönte X2O-Plattform stellt eine neue Kategorie von Kommunikationswerkzeugen dar, die die Zusammenarbeit von Unternehmen und Bildungseinrichtungen mit ihren Mitarbeitern und Studenten verbessert. Die Collaboration-Technologie von X2O Media hat Organisationen wie Nestlé, IMD Business School, HEC Montréal und City of London Freemen\'s School dabei geholfen, einen neuen Standard für hybride Meetings, Schulungen und Lernen zu setzen.\\n\\nX2O Media gehört zur STRATACACHE-Familie digitaler Medien-/Marketingtechnologieunternehmen und hat seinen Hauptsitz in Montréal, Kanada, sowie ein EMEA-Büro in Großbritannien. \\n\\nFür weitere Informationen wenden Sie sich bitte an X2O Media unter <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> und folgen Sie X2O Media Updates auf <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> und <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.","en-US":"## X2O Media to showcase immersive collaboration technology at ISE 2023\\nExperience the latest features of X2O OneRoom technology that support an engaged hybrid workplace. \\n\\n__MONTRÉAL – Jan 25, 2023__ - X2O Media, leading global provider of hybrid learning and workplace solutions including X2O OneRoom <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a> hybrid technology, today announced that it will unveil the latest features of OneRoom, along with its unified visual communications solutions at booth 2Q450 in Hall 2 at ISE 2023.\\n\\nX2O OneRoom collaboration technology is designed to support the reality of a hybrid workplace. With the addition of Connected Spaces and Hybrid Breakout Pods, organizations can further enhance the equity and human connection of their meetings and training by providing in-room and remote participants a hybrid experience with equal gain and benefit regardless of their location. \\n\\nX2O Media will also be showcasing its core visual communications platform. The award-winning <a href=\\"https://www.x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a> helps businesses engage teams with relevant and consistent workplace communications by delivering broadcast quality multimedia across any digital screen or device. It can also integrate with any internal or external data source and target information based on location, departments or users so organizations can create channels of dynamic content to share with anyone, anywhere.\\n\\n“Hybrid work remains a cornerstone of the post-pandemic world. For an efficient hybrid workplace, employee communication, meeting rooms and training rooms need to be adapted to provide both remote and in-room users the human connection, inclusiveness and engagement they need to be a fully contributing team member. There is a need for easy-to-use X2O technology to support a seamless flow and sharing of information regardless of whether the employee is in the office, at home or on the road.” said Mansour Brek, President of X2O Media.\\n\\nFor more information about OneRoom and digital workplace solutions visit <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>. \\n\\nBook your X2O Media booth tour at ISE <a href=\\"https://www2.x2omedia.com/ISE_2023\\" target=\\"_blank\\">here</a>. While at #ISE2023 be sure to visit Scala, part of the STRATACACHE family of companies and see digital innovation and signage solutions in Hall 6, booth 6K150.\\n\\n__About X2O Media__\\n\\nX2O Media provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s collaboration technology has helped organizations like Nestlé, IMD Business School, HEC Montréal, and City of London Freemen’s School set a new standard for hybrid meetings, training and learning.\\n\\nX2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada with an EMEA office in the UK. \\n\\nFor information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n","fr":"X2O Media présentera sa technologie de collaboration immersive à l\'ISE 2023\\nDécouvrez les dernières fonctionnalités de la technologie X2O OneRoom qui soutiennent un lieu de travail hybride engagé. \\n\\n__MONTRÉAL - 25 janvier 2023__ - X2O Media, fournisseur mondial de solutions de pointe en matière d\'apprentissage et de lieu de travail hybride, notamment la technologie hybride <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">X2O OneRoom</a>, a annoncé aujourd\'hui qu\'il dévoilera les dernières fonctionnalités de OneRoom, ainsi que ses solutions de communications visuelles unifiées au stand 2Q450 dans le hall 2 du salon ISE 2023.\\n\\nLa technologie de collaboration X2O OneRoom est conçue pour prendre en charge la réalité d\'un lieu de travail hybride. Avec l\'ajout d\'espaces connectés et de salles de réunion hybrides, les organisations peuvent améliorer l\'équité et la connexion humaine de leurs réunions et formations en offrant aux participants dans la salle et à distance une expérience hybride avec un gain et des avantages égaux, quel que soit leur emplacement. \\n\\nX2O Media présentera également son principal logiciel de communication visuelle, <a href=\\"https://www.x2omedia.com/en/solutions/x2o-platform/\\" target=\\"_blank\\">X2O Platform</a>. La plateforme X2O, qui a été primée, aide les entreprises à mobiliser leurs équipes par des communications pertinentes et cohérentes sur le lieu de travail, en diffusant des contenus multimédias de qualité sur n\'importe quel écran ou appareil numérique. Elle peut également s\'intégrer à n\'importe quelle source de données interne ou externe et cibler les informations en fonction du lieu, des services ou des utilisateurs, de sorte que les entreprises peuvent créer des canaux de contenu dynamique à partager avec n\'importe qui, n\'importe où.\\n\\n\\"Le travail hybride reste une pierre angulaire du monde post-pandémique. Pour un lieu de travail hybride efficace, les salles de réunion et de formation doivent être adaptées afin d\'offrir, tant à distance qu\'en salle, la connexion humaine, l\'inclusion et l\'engagement dont ils ont besoin pour être un membre de l\'équipe contribuant pleinement. Il est nécessaire de disposer d\'une technologie facile à utiliser, telle que X2O OneRoom, pour favoriser un flux et un partage d\'informations sans faille, que l\'employé soit au bureau, à la maison ou en déplacement\\", a déclaré Mansour Brek, président de X2O Media.\\n\\nPour plus d\'informations sur OneRoom et les solutions de travail numérique, visitez le site <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\nRéservez votre visite du stand de X2O Media à l\'ISE <a href=\\"https://www2.x2omedia.com/ISE_2023\\" target=\\"_blank\\">ici</a>. Lors du salon #ISE2023, ne manquez pas de rendre visite à Scala, qui fait partie de la famille d\'entreprises STRATACACHE, et de découvrir les solutions d\'innovation numérique et de signalisation dans le hall 6, stand 6K150.\\n\\n__À propos de X2O Media__\\n\\nX2O Media fournit une technologie permettant de créer des solutions de collaboration virtuelle et des solutions de communication visuelle unifiée pour l\'enseignement supérieur et les entreprises du monde entier. La plateforme primée X2O représente une nouvelle catégorie d\'outils de communication qui améliore la façon dont les entreprises et les établissements d\'enseignement s\'engagent avec leurs employés et leurs étudiants. La technologie de collaboration de X2O Media a aidé des organisations comme Nestlé, IMD Business School, HEC Montréal et City of London Freemen\'s School à établir une nouvelle norme pour les réunions, la formation et l\'apprentissage hybrides.\\n\\nX2O Media fait partie de la famille STRATACACHE de sociétés de médias numériques et de technologies de marketing. Son siège social se trouve à Montréal, au Canada, et son bureau EMEA au Royaume-Uni. \\n\\nPour plus d\'informations, contactez X2O Media à l\'adresse <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> et suivez les mises à jour de X2O Media <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> et <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2eYaKAGPZkicynVsN2yGCX","type":"Entry","createdAt":"2023-01-05T16:49:12.759Z","updatedAt":"2023-01-05T16:54:56.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Das Metaverse: Herausforderungen und Chancen für die Ausbildung","en-US":"The Metaverse: Challenges and Opportunities for Training","fr":"Le Metaverse : Défis et opportunités pour la formation"},"indexTitle":{"de":"Das Metaverse: Herausforderungen und Chancen für die Ausbildung","en-US":"The Metaverse: Challenges and Opportunities for Training","fr":"Le Metaverse : Défis et opportunités pour la formation"},"slug":{"de":"das-metaverse-herausforderungen-und-chancen-fuer-die-ausbildung","en-US":"the-metaverse-challenges-and-opportunities-for-training","fr":"le-metaverse-defis-et-opportunites-pour-la-formation"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"49rl2sffo6m36v0mdPKE0b"}}},"startDate":{"en-US":"2023-01-05T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Von Kevin Ramesan - Da das Metaversum weiterhin die Nachrichten beherrscht,...","en-US":"By Kevin Ramesan - As the metaverse continues to dominate the news...","fr":"Par Kevin Ramesan - Alors que le métavers continue de dominer l\'actualité..."},"introduction":{"de":"*Artikel veröffentlicht von <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> am 2. Dezember 2022*\\n_ _ _\\n\\nDas <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">Metaversum</a>, ein virtueller gemeinsamer Raum, der sich aus virtuell erweiterten physischen und digitalen Realitäten zusammensetzt, hat dem Bereich Lernen und Entwicklung (L&D) viele Möglichkeiten eröffnet, innovative Wege zur Nutzung digitaler Lernlösungen innerhalb des größeren virtuellen Ökosystems zu finden. Da das Metaverse weiterhin die Nachrichtenzyklen dominiert, müssen wir genau darauf achten, wie es sich auf das Lernen und die Zusammenarbeit der Mitarbeiter auswirkt und diese herausfordert.*\\n\\nAber warum ist das Metaversum so wichtig? Als Produktmanager einer hybriden Live-Collaboration- und Schulungslösung bin ich sehr neugierig darauf, die Vorteile und Herausforderungen der Schulung im Metaverse zu verstehen und herauszufinden, ob sie zur Verbesserung von hybriden Meetings und Schulungen eingesetzt werden kann. Nach umfangreichen Technologieprüfungen und Diskussionen mit Gurus bin ich zu dem Schluss gekommen, dass das Metaversum in seinem derzeitigen technologischen Zustand eine Nebelkerze ist.\\n\\nEs mag sich so anhören, als ob ich mich gegen Veränderungen sträube, aber lassen Sie uns auf <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">die drei größten Herausforderungen</a> für hybride Schulungen im Metaverse-Ökosystem eingehen, damit Sie selbst entscheiden können, ob das Metaverse neue Möglichkeiten für Ihre Programme eröffnen wird.","en-US":"*Article published by <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> on December 2, 2022*\\n_ _ _\\n\\nThe <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">metaverse</a>, a virtual shared space comprised of virtually enhanced physical and digital reality, has opened many opportunities for learning and development (L&D) to discover innovative ways to leverage digital learning solutions within the greater virtual ecosystem. As the metaverse continues to dominate the news cycles, we need to pay close attention to how it impacts and challenges employee learning and collaboration.*\\n\\nBut why does the metaverse matter? As a product manager of a hybrid live collaboration and training solution, I am keen and curious to understand the benefits and challenges of training in the metaverse and if it can be embraced to elevate hybrid meeting and training. After extensive technology reviews and discussions with gurus, I have reached the conclusion that the metaverse in its current technology state is a smokescreen.\\n\\nIt may sound like I am resistant to change, but let’s dive into the three biggest <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">challenges for hybrid training</a> in the metaverse ecosystem so that you can decide for yourself whether the metaverse will open up new opportunities for your programs.\\n","fr":"*Article publié par <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> le 2 décembre 2022*\\n_ _ _ \\n\\nLe <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">métavers</a>, un espace virtuel partagé composé d\'une réalité physique et numérique améliorée virtuellement, a ouvert de nombreuses opportunités pour l\'apprentissage et le développement (L&D) afin de découvrir des moyens innovants de tirer parti des solutions d\'apprentissage numérique au sein du grand écosystème virtuel. Alors que le métavers continue de dominer les cycles de l\'actualité, nous devons prêter une attention particulière à son impact et aux défis qu\'il pose à l\'apprentissage et à la collaboration des employés*.\\n\\nMais pourquoi le métavers est-il important ? En tant que chef de produit d\'une solution hybride de collaboration et de formation en direct, je suis désireux et curieux de comprendre les avantages et les défis de la formation dans le métavers et de savoir s\'il est possible de l\'adopter pour améliorer les réunions et les formations hybrides. Après des examens approfondis de la technologie et des discussions avec des gourous, je suis arrivé à la conclusion que le métavers, dans son état technologique actuel, est un écran de fumée.\\n\\nJ\'ai peut-être l\'impression d\'être réfractaire au changement, mais plongeons dans les <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">les trois plus grands défis</a> de la formation hybride dans l\'écosystème du métavers afin que vous puissiez décider par vous-même si le métavers ouvre de nouvelles possibilités pour vos programmes."},"description":{"de":"*Artikel veröffentlicht von <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> am 2. Dezember 2022*\\n_ _ _\\n\\nDas <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">Metaversum</a>, ein virtueller gemeinsamer Raum, der sich aus virtuell erweiterten physischen und digitalen Realitäten zusammensetzt, hat dem Bereich Lernen und Entwicklung (L&D) viele Möglichkeiten eröffnet, innovative Wege zur Nutzung digitaler Lernlösungen innerhalb des größeren virtuellen Ökosystems zu finden. Da das Metaverse weiterhin die Nachrichtenzyklen dominiert, müssen wir genau darauf achten, wie es sich auf das Lernen und die Zusammenarbeit der Mitarbeiter auswirkt und diese herausfordert.*\\n\\nAber warum ist das Metaversum so wichtig? Als Produktmanager einer hybriden Live-Collaboration- und Schulungslösung bin ich sehr neugierig darauf, die Vorteile und Herausforderungen der Schulung im Metaverse zu verstehen und herauszufinden, ob sie zur Verbesserung von hybriden Meetings und Schulungen eingesetzt werden kann. Nach umfangreichen Technologieprüfungen und Diskussionen mit Gurus bin ich zu dem Schluss gekommen, dass das Metaversum in seinem derzeitigen technologischen Zustand eine Nebelkerze ist.\\n\\nEs mag sich so anhören, als ob ich mich gegen Veränderungen sträube, aber lassen Sie uns auf <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">die drei größten Herausforderungen</a> für hybride Schulungen im Metaverse-Ökosystem eingehen, damit Sie selbst entscheiden können, ob das Metaverse neue Möglichkeiten für Ihre Programme eröffnen wird.\\n\\n## Die wichtigsten Grenzen des Metaversums\\n\\n__Einschränkungen bei virtuellem Training und Kollaboration__\\n\\nEin teures 3D-Headset und zuverlässiges Internet sind ein Muss, um an einer immersiven Metaverse-Erfahrung teilzunehmen, was die Zugänglichkeit zu einem Problem macht. Darüber hinaus hat, <a href=\\" https://arxiv.org/pdf/2206.03189.pdf\\" target=\\"_blank\\">eine Studie</a> ergeben, dass die Headsets Stress, Angst, Übelkeit und eine Überanstrengung der Augen verursachen können. Dieselbe Studie ergab, dass virtuelle Headsets auch zu Ermüdung führen und die Produktivität verringern - außer in einigen sehr begrenzten industriellen Anwendungen. Daher sollte der Einsatz dieses Geräts zeitlich begrenzt sein und nur in bestimmten Fällen erfolgen, in denen der Nutzen klar ersichtlich ist. Bei der persönlichen Arbeit behindert das Headset außerdem die wichtige menschliche Verbindung zwischen Kollegen, die zusammen arbeiten oder lernen.\\n\\n__Beschränkungen beim Lernen__\\n\\nBetrachtet man ein typisches, von einem Dozenten geleitetes Klassenzimmer, in dem alle Lernenden persönlich teilnehmen, so ist das wichtigste Unterscheidungsmerkmal für einen von einem Dozenten geleiteten Kurs die menschliche Verbindung. Während eines solchen Kurses kann der Kursleiter auf vielfältige Weise direkt mit den Teilnehmern interagieren, indem er ihnen in die Augen schaut oder ihre Mimik analysiert, um das Verständnis der Teilnehmer besser zu erkennen. Er kann auch seine Körpersprache einsetzen, um Einfühlungsvermögen zu zeigen und grundlegende Konzepte zu betonen, und sich bei Bedarf anpassen, damit die Teilnehmer den Lernstoff besser aufnehmen können.\\n\\nIm Metaversum werden die Menschen durch ihre Avatare ersetzt. Damit entfallen die erwähnten natürlichen direkten und nonverbalen Hinweise. Die Kunst der Kommunikation berücksichtigt, dass Menschen einen Kontext brauchen, um besser zu kommunizieren. Kontextbezogenes Lernen ist ein entscheidender Faktor, der den Lernenden hilft, die abstrakten Elemente mit einem konkreten Beispiel zu verbinden.\\n\\nUm so gut wie eine persönliche Lernveranstaltung zu sein, müssen digitale Technologien die persönliche Interaktion zwischen allen Lernenden und dem Dozenten nachbilden und somit die Hyperpräsenz reproduzieren, die die Teilnehmer dazu ermutigt, sich zu engagieren.\\n\\n__Beschränkungen bei kollaborativen Meetings__\\n\\nDie digitale Hyperpräsenz ist auch für kollaborative Meetings sehr zu empfehlen, um eine Diskussion oder ein Brainstorming zu initiieren. Die Technologie sollte eine immersive Erfahrung für kollaborative Meetings mit voll engagierten Teilnehmern schaffen. Wenn das Video ausgeschaltet ist oder durch einen unbeweglichen oder animierten Avatar ersetzt wird, ist es schwierig, die volle <a href=\\"https://hbr.org/2020/03/how-to-get-people-to-actually-participate-in-virtual-meetings\\" target=\\"_blank\\">Aufmerksamkeit der Teilnehmer zu erreichen</a>, insbesondere wenn sie sich nicht im selben Raum befinden.\\n\\n__Andere Methoden zur effektiven Einbindung der Teilnehmer__\\n\\nEs gibt bereits ausgereifte Technologien, die entwickelt und eingesetzt werden und eine wirklich immersive Lern- und Zusammenarbeitserfahrung ermöglichen. Es handelt sich um einen Raum, in dem die Teilnehmer, unabhängig davon, ob sie sich im Raum oder an einem anderen Ort befinden, das Lernen oder die Zusammenarbeit auf gleichberechtigte, ansprechende und integrative Weise erleben können. Wenn das menschliche Bedürfnis, anerkannt zu werden und mit anderen in Kontakt zu treten, erfüllt wird, gedeihen alle.\\n\\nIm Gegensatz zum Metaversum haben die Teilnehmer einer immersiven Lösung das Gefühl einer kollektiven Präsenz, als ob sie alle in einem Raum nebeneinander sitzen, egal ob sie im Raum oder aus der Ferne sind. Sie spüren jedoch nicht die Ermüdung des Bildschirms, die für typische Videokonferenzlösungen charakteristisch ist. Webkonferenzen oder <a href=\\"https://www.x2omedia.com/en/company/blogs/5-steps-to-creating-a-collaboration-room/\\" target=\\"_blank\\">Kollaborationstechnologien</a> bieten strategisch positionierte Kameras und Lautsprecher, die es sowohl den Teilnehmern vor Ort als auch den Teilnehmern aus der Ferne und dem Moderator ermöglichen, die verbale und nonverbale Kommunikation der anderen Teilnehmer wahrzunehmen und so ein Erlebnis zu schaffen, das so gut ist, als wäre man vor Ort.\\n\\n__Im Reich der virtuellen Welten hebt sich Augmented Reality ab__\\n\\nBei Augmented Reality (AR) geht es darum, die reale Welt zu ergänzen, anstatt sie durch eine vollständig virtuelle Welt zu ersetzen. <a href=\\"https://sopa.tulane.edu/blog/whats-difference-between-ar-and-vr\\" target=\\"_blank\\">AR bereichert sowohl die virtuelle als auch die reale Welt</a>, während die virtuelle Realität (VR) nur eine fiktive Realität bereichert.\\n\\nDurch die Einblendung von Ton, Video und Grafik in eine bestehende Umgebung steigert die AR-Technologie das Engagement und Interesse der Teilnehmer. AR trägt auch zu einem besseren Verständnis des Inhalts bei.\\n\\n__Navigieren im Metaverse__\\n\\nWo also kann das Metaverse im Lernprozess eingesetzt werden? Die Antwort liegt im Lernprozess selbst. Zu Beginn eines jeden Lernprozesses muss der Ausbilder den Inhalt auf möglichst interaktive und kontextbezogene Weise vermitteln. Dann folgt die Experimentierphase, die es den Lernenden ermöglicht, den Prozess abzuschließen und das erworbene Wissen zu reproduzieren.\\n\\nBetrachten Sie eine traditionelle Klasse, in der der Kursinhalt in Form von Vorlesungen, Diskussionen, Arbeitsgruppen und Tests vermittelt wird. Das Hinzufügen einer individuellen Gamification-Erfahrung in einem virtuellen Universum ist wie ein Quiz. Ziel ist es, den Lernenden mit dem gesamten Spektrum an kinästhetischen Ansätzen für den Lernerfolg zu stimulieren.\\n\\nDie Menschen haben sich schon immer auf immersives Lernen verlassen, um Fähigkeiten zu erlernen. Indem man den Lernenden ein höheres Maß an menschlichem Engagement, eine realistische Lernerfahrung und die Möglichkeit zum Üben und Anwenden von Fertigkeiten bietet, können wir sehen, dass die Lernziele erreicht werden. Dies ist durch neue Technologien, die Lernerfahrungen in einer beliebigen virtuellen Umgebung mit einem hohen Maß an Realismus und menschlicher Interaktion ermöglichen, leichter denn je zu erreichen. Ein digitaler Lernansatz, der allen gerecht wird, sie anspricht und einbezieht, bedeutet, dass man sich auf Lösungen einlässt, die darauf ausgerichtet sind, den Schlüssel zum Lernerfolg zu verstärken und zu erleichtern: die menschliche Erfahrung.\\n<br>\\n\\n__Über Kevin Ramesan__\\nKevin Ramesan ist leitender Produktmanager bei <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a>. Mit mehr als 20 Jahren Erfahrung im Bereich der Unternehmenstechnologie und einem Jahrzehnt, das er der Bildungstechnologie gewidmet hat, hat Kevin Ramesan viele Artikel über seine Überlegungen und praktischen Erfahrungen in diesen Bereichen veröffentlicht. Kevin kann unter <a href=\\"mailto:kramesan@x2omedia.com\\">kramesan@x2omedia.com</a> kontaktiert werden.\\n","en-US":"*Article published by <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> on December 2, 2022*\\n_ _ _\\n\\nThe <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">metaverse</a>, a virtual shared space comprised of virtually enhanced physical and digital reality, has opened many opportunities for learning and development (L&D) to discover innovative ways to leverage digital learning solutions within the greater virtual ecosystem. As the metaverse continues to dominate the news cycles, we need to pay close attention to how it impacts and challenges employee learning and collaboration.*\\n\\nBut why does the metaverse matter? As a product manager of a hybrid live collaboration and training solution, I am keen and curious to understand the benefits and challenges of training in the metaverse and if it can be embraced to elevate hybrid meeting and training. After extensive technology reviews and discussions with gurus, I have reached the conclusion that the metaverse in its current technology state is a smokescreen.\\n\\nIt may sound like I am resistant to change, but let’s dive into the three biggest <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">challenges for hybrid training</a> in the metaverse ecosystem so that you can decide for yourself whether the metaverse will open up new opportunities for your programs.\\n\\n## Main Limitations of the Metaverse\\n<br>\\n\\n__Limitations in Virtual Training and Collaboration__\\n\\nAn expensive 3D headset and reliable internet are a must-have to partake in an immersive metaverse experience, which makes accessibility an issue. Additionally,<a href=\\" https://arxiv.org/pdf/2206.03189.pdf\\" target=\\"_blank\\">a study</a> found that the headsets can induce stress, anxiety, nausea and eye strain. The same study found that virtual headsets are also creating fatigue and reducing productivity — except in some very limited industrial applications. So, the use of this device should be limited in time and used only for specific use cases where the benefit is clearly understood. Furthermore, when working in person, the headset serves as a barrier to the important human connection between colleagues who are working or studying together.\\n\\n__Limitations in Learning__\\n\\nExamining a typical instructor-led classroom where all learners are participating in-person, the key differentiating attribute for an in-person, instructor-led course is the human connection. During such a course, the instructor can interact directly with participants in many ways through eye-to-eye contact with them or by analyzing their facial expressions to better discern the student’s understanding. They can also leverage their body language to show empathy and emphasize fundamental concepts, adjusting as needed to help them to better absorb the subject matter.\\n\\nIn the metaverse, people are replaced with their avatar. This puts a stop to the natural direct and non-verbal cues mentioned. The art of communication considers that people need context to better communicate. Contextual learning is a crucial input to help learners connect the abstract elements with a concrete example.\\n\\nTo be as good as an in-person learning event, digital technologies must recreate the one-on-one interaction between all students the instructor and therefore, reproducing the hyperpresence that encourages the participants to be engaged.\\n\\n__Limitations in Collaborative Meetings__\\n\\nDigital hyperpresence is also highly recommended in collaborative meetings, aimed at inducing a debate discussion or to brainstorm. The technology should recreate an immersive experience for collaborative meeting with fully engaged participants. When the video is off or replaced by a still or animated avatar it is hard to get people to <a href=\\"https://hbr.org/2020/03/how-to-get-people-to-actually-participate-in-virtual-meetings\\" target=\\"_blank\\"> fully pay attention</a>, especially when people are not in the same room.\\n\\n### Other Methods to Engage Participants Effectively\\n\\nMature technology already exists that has been developed and deployed, creating a truly immersive learning and collaboration experience. It is a space where participants, regardless of whether they are in-room or remote, are guaranteed to experience learning or collaboration in an equitable, engaging and inclusive manner. When the intrinsic human need to be acknowledged and to connect with others is fulfilled, everyone thrives.\\n\\nUnlike the metaverse, participants in an immersive solution feel a collective presence as if they are all sitting in the room next to each other whether they are in-room or remote. Yet, they do not feel the screen fatigue which characterizes typical video conferencing solutions. Web conferencing, or <a href=\\"https://www.x2omedia.com/en/company/blogs/5-steps-to-creating-a-collaboration-room/\\" target=\\"_blank\\">collaboration technology</a> provides strategically positioned cameras and speakers that allow for both the in-person and the remote participants along with the presenter to be aware of each other’s verbal and non-verbal communication, creating an experience which is as good as being there.\\n\\n__In the Realm of Virtual Worlds, Augmented Reality Stands Out__\\n\\nAugmented reality (AR) is about adding to the real world instead of replacing it with a totally virtual world. <a href=\\"https://sopa.tulane.edu/blog/whats-difference-between-ar-and-vr\\" target=\\"_blank\\">AR enhances both the virtual and real world</a>, while virtual reality (VR) only enhances a fictional reality.\\n\\nBy superimposing sound, video, and graphics onto an existing environment, AR technology increases participant engagement and interest. AR is seen as contributing to a better understanding of the content as well.\\n\\n__Navigating the Metaverse__\\n\\nSo, where can the metaverse be leveraged in the learning process? The answer lies in the learning process itself. At the beginning of every learning process the instructor needs to share the content in the most interactive and contextual manner. Then comes the experimentation stage that allows learners to complete the process and reproduce the obtained knowledge.\\n\\nConsider a traditional class where the course content is made part of lectures, discussions, breakout groups and quizzes. Adding individual gamification experience in a virtual universe is like one of the quizzes. The objective is to stimulate the learner with a full spectrum of kinesthetic approaches for learning success.\\n\\nHumans have always relied on immersive learning to master skills. By offering learners a higher level of human engagement, a realistic learning experience and the opportunity to practice and apply skills, we see that learning goals are achieved. This is easier than ever to achieve through new technologies that evolve learning experiences to take place in any virtual environment with a high level of realism and human interaction. To embrace a digital approach to learning that is equitable, engaging and inclusive for all means embracing solutions that are designed to heighten and facilitate the key to successful learning: the human experience.\\n<br>\\n\\n__About Kevin Ramesan__\\nKevin Ramesan is the senior product manager at <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a>. With over 20 years of enterprise technology experience and a decade dedicated to edtech, Kevin has published many articles covering his reflections and practical experiences in these domains. Kevin can be contacted at <a href=\\"mailto:kramesan@x2omedia.com\\">kramesan@x2omedia.com</a>.\\n","fr":"*Article publié par <a href=\\"https://trainingindustry.com/articles/strategy-alignment-and-planning/the-metaverse-challenges-and-opportunities-for-training/\\" target=\\"_blank\\">Training Industry</a> le 2 décembre 2022*\\n_ _ _ \\n\\nLe <a href=\\"https://www.gartner.com/en/articles/what-is-a-metaverse\\" target=\\"_blank\\">métavers</a>, un espace virtuel partagé composé d\'une réalité physique et numérique améliorée virtuellement, a ouvert de nombreuses opportunités pour l\'apprentissage et le développement (L&D) afin de découvrir des moyens innovants de tirer parti des solutions d\'apprentissage numérique au sein du grand écosystème virtuel. Alors que le métavers continue de dominer les cycles de l\'actualité, nous devons prêter une attention particulière à son impact et aux défis qu\'il pose à l\'apprentissage et à la collaboration des employés*.\\n\\nMais pourquoi le métavers est-il important ? En tant que chef de produit d\'une solution hybride de collaboration et de formation en direct, je suis désireux et curieux de comprendre les avantages et les défis de la formation dans le métavers et de savoir s\'il est possible de l\'adopter pour améliorer les réunions et les formations hybrides. Après des examens approfondis de la technologie et des discussions avec des gourous, je suis arrivé à la conclusion que le métavers, dans son état technologique actuel, est un écran de fumée.\\n\\nJ\'ai peut-être l\'impression d\'être réfractaire au changement, mais plongeons dans les <a href=\\" https://www.x2omedia.com/en/company/blogs/overcoming-employee-hybrid-learning-challenges/\\" target=\\"_blank\\">les trois plus grands défis</a> de la formation hybride dans l\'écosystème du métavers afin que vous puissiez décider par vous-même si le métavers ouvre de nouvelles possibilités pour vos programmes.\\n\\n## Principales limites du métavers\\n<br>\\n\\n__Limites de la formation et de la collaboration virtuelles__\\n\\nUn casque 3D coûteux et une connexion Internet fiable sont indispensables pour participer à une expérience immersive dans un métavers, ce qui pose un problème d\'accessibilité. En outre, <a href=\\"https://hbr.org/2020/03/how-to-get-people-to-actually-participate-in-virtual-meetings\\" target=\\"_blank\\"> une étude</a>, a révélé que les casques peuvent provoquer du stress, de l\'anxiété, des nausées et une fatigue oculaire. La même étude a révélé que les casques virtuels créent également de la fatigue et réduisent la productivité - sauf dans certaines applications industrielles très limitées. L\'utilisation de ce dispositif devrait donc être limitée dans le temps et ne servir qu\'à des cas d\'utilisation spécifiques où le bénéfice est clairement compris. En outre, lorsqu\'on travaille en personne, le casque fait obstacle à l\'importante connexion humaine entre collègues qui travaillent ou étudient ensemble.\\n\\n__Limites de l\'apprentissage__\\n\\nSi l\'on examine une classe typique dirigée par un instructeur où tous les apprenants participent en personne, l\'attribut clé qui différencie un cours dirigé par un instructeur en personne est la connexion humaine. Au cours d\'un tel cours, l\'instructeur peut interagir directement avec les participants de plusieurs façons, par un contact visuel avec eux ou en analysant leurs expressions faciales pour mieux discerner la compréhension de l\'étudiant. Il peut également s\'appuyer sur son langage corporel pour faire preuve d\'empathie et insister sur les concepts fondamentaux, en s\'adaptant si nécessaire pour les aider à mieux assimiler la matière.\\n\\nDans le métavers, les personnes sont remplacées par leur avatar. Cela met un terme aux signaux naturels directs et non verbaux mentionnés. L\'art de la communication considère que les gens ont besoin de contexte pour mieux communiquer. L\'apprentissage contextuel est un apport crucial pour aider les apprenants à relier les éléments abstraits à un exemple concret.\\n\\nPour être aussi efficaces qu\'un événement d\'apprentissage en personne, les technologies numériques doivent recréer l\'interaction individuelle entre tous les étudiants et l\'instructeur et, par conséquent, reproduire l\'hyperprésence qui encourage les participants à s\'engager.\\n\\n__Limites des réunions collaboratives___.\\n\\nDigital hyperpresence is also highly recommended in collaborative meetings, aimed at inducing a debate discussion or to brainstorm. The technology should recreate an immersive experience for collaborative meeting with fully engaged participants. Lorsque la vidéo est éteinte ou remplacée par un avatar fixe ou animé, il est difficile d\'obtenir une <a href=\\"https://hbr.org/2020/03/how-to-get-people-to-actually-participate-in-virtual-meetings \\" target=\\"_blank\\"> attention totale </a> de la part des participants, surtout lorsqu\'ils ne se trouvent pas dans la même pièce.\\n\\n### Autres méthodes pour faire participer efficacement les participants\\n\\nIl existe déjà une technologie mature qui a été développée et déployée, créant une expérience d\'apprentissage et de collaboration véritablement immersive. Il s\'agit d\'un espace où les participants, qu\'ils soient dans la salle ou à distance, ont la garantie de vivre l\'apprentissage ou la collaboration de manière équitable, engageante et inclusive. Lorsque le besoin humain intrinsèque d\'être reconnu et de se connecter aux autres est satisfait, tout le monde s\'épanouit.\\n\\nContrairement au métavers, les participants à une solution immersive ressentent une présence collective, comme s\'ils étaient tous assis dans la pièce, les uns à côté des autres, qu\'ils soient dans la pièce ou à distance. Pourtant, ils ne ressentent pas la fatigue de l\'écran qui caractérise les solutions de vidéoconférence classiques. La conférence Web, ou la <a href=\\"https://www.x2omedia.com/en/company/blogs/5-steps-to-creating-a-collaboration-room/\\" target=\\"_blank\\"> technologie de collaboration</a>, fournit des caméras et des haut-parleurs stratégiquement positionnés qui permettent aux participants présents et distants, ainsi qu\'au présentateur, d\'être conscients de la communication verbale et non verbale de chacun, créant ainsi une expérience aussi agréable que d\'être présent.\\n\\n__Dans le monde des mondes virtuels, la réalité augmentée se distingue.__\\n\\nLa réalité augmentée (RA) consiste à compléter le monde réel au lieu de le remplacer par un monde totalement virtuel. <a href=\\"https://sopa.tulane.edu/blog/whats-difference-between-ar-and-vr\\" target=\\"_blank\\"> La RA améliore à la fois le monde virtuel et le monde réel </a>, ttandis que la réalité virtuelle (RV) ne fait qu\'améliorer une réalité fictive.\\n\\nEn superposant du son, de la vidéo et des graphiques à un environnement existant, la technologie de la RA augmente l\'engagement et l\'intérêt des participants. La RA est également considérée comme contribuant à une meilleure compréhension du contenu.\\n\\n__Naviguer dans le métavers__\\n\\nAlors, où le métavers peut-il être exploité dans le processus d\'apprentissage ? La réponse se trouve dans le processus d\'apprentissage lui-même. Au début de chaque processus d\'apprentissage, l\'instructeur doit partager le contenu de la manière la plus interactive et contextuelle possible. Vient ensuite l\'étape de l\'expérimentation qui permet aux apprenants de compléter le processus et de reproduire les connaissances obtenues.\\n\\nPrenons l\'exemple d\'une classe traditionnelle où le contenu du cours est constitué de conférences, de discussions, de groupes de discussion et de quiz. L\'ajout d\'une expérience de gamification individuelle dans un univers virtuel s\'apparente à l\'un de ces quiz. L\'objectif est de stimuler l\'apprenant avec un spectre complet d\'approches kinesthésiques pour un apprentissage réussi.\\n\\nLes humains ont toujours eu recours à l\'apprentissage immersif pour maîtriser des compétences. En offrant aux apprenants un niveau d\'engagement humain plus élevé, une expérience d\'apprentissage réaliste et la possibilité de pratiquer et d\'appliquer des compétences, nous constatons que les objectifs d\'apprentissage sont atteints. Il est plus facile que jamais d\'y parvenir grâce aux nouvelles technologies qui font évoluer les expériences d\'apprentissage pour qu\'elles se déroulent dans n\'importe quel environnement virtuel avec un haut niveau de réalisme et d\'interaction humaine. Adopter une approche numérique de l\'apprentissage qui soit équitable, engageante et inclusive pour tous signifie adopter des solutions conçues pour renforcer et faciliter la clé d\'un apprentissage réussi : l\'expérience humaine.\\n<br>\\n\\n__À propos de Kevin Ramesan__\\n\\nKevin Ramesan est le chef de produit senior chez <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a>. Fort de plus de 20 ans d\'expérience dans le domaine des technologies d\'entreprise et d\'une décennie consacrée à l\'edtech, Kevin a publié de nombreux articles couvrant ses réflexions et ses expériences pratiques dans ces domaines. Kevin peut être contacté à l\'adresse suivante <a href=\\"mailto:kramesan@x2omedia.com\\">kramesan@x2omedia.com</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7q724wV6gh2fNiwWGtEVCY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3NBm1gKEcMwtLNMoIKWAT1","type":"Entry","createdAt":"2022-11-30T13:39:17.806Z","updatedAt":"2022-12-05T14:27:43.094Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"4 Strategien zur Verbesserung des Engagements von Fernstudenten","en-US":"4 Strategies to Improve Remote Learner Engagement","fr":"4 stratégies pour améliorer l\'engagement des télé-apprenants"},"indexTitle":{"de":"4 Strategien zur Verbesserung des Engagements von Fernstudenten","en-US":"4 Strategies to Improve Remote Learner Engagement","fr":"4 stratégies pour améliorer l\'engagement des télé-apprenants"},"slug":{"de":"4-strategien-zur-verbesserung-des-engagements-von-fernstudenten","en-US":"4-strategies-to-improve-remote-learner-engagement","fr":"4-strategies-pour-ameliorer-l-engagement-des-tele-apprenants"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"41ZM3YRBjsweo7sSSsh9Ew"}}},"startDate":{"en-US":"2022-11-30T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"By Mansour Brek - Lernen und Entwicklung (L&D) sind für die heutige Belegschaft von enormer Bedeutung.","en-US":"By Mansour Brek - Learning and development (L&D) is incredibly important to today’s workforce.","fr":"By Mansour Brek - L\'apprentissage et le développement (L&D) sont extrêmement importants pour la main-d\'œuvre d\'aujourd\'hui."},"description":{"de":"*Artikel veröffentlicht von [Training Industry](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) am Aug 26, 2022*\\n________________________________________\\n\\nLernen und Entwicklung (L&D) sind für die heutige Belegschaft von enormer Bedeutung. Die Generation der Millennials schätzt Wachstum und Entwicklung als ihre obersten Prioritäten in einer beruflichen Position, viel mehr als frühere Generationen. Arbeitgeber wünschen sich außerdem Mitarbeiter, die sich ständig weiterbilden, damit das Unternehmen lernen und sich an das sich verändernde Umfeld anpassen kann.\\n\\nIn dieser zunehmend digitalisierten Arbeitswelt war L&D noch nie eine größere Herausforderung. Für Ausbilder ist es schwierig, in hybriden und virtuellen Schulungsräumen echte Bindungen, Beziehungen und Engagement zu schaffen. Die Art dieser Umgebungen ist in vielen Unternehmen heute unattraktiv, da sie sich besser an die hybride und virtuelle Teilnahme anpassen müssen.\\n\\nWir können den Geist nicht zurück in die Flasche stecken, also lautet die Frage: Wie können L&D-Führungskräfte virtuelle Umgebungen schaffen, die die Menschlichkeit der Face-to-Face-Kommunikation zurückbringen?\\n\\n## Das Problem verstehen: Vertrauen und Produktivität\\n\\nMitarbeiterengagement ist das Schlagwort schlechthin, aber es gibt noch eine andere, menschlichere Art, das gleiche Problem zu betrachten: Vertrauen. Wir alle wissen, wie sich Vertrauen anfühlt, und wir können feststellen, ob wir uns in einer Gruppe oder in einer Atmosphäre des Vertrauens oder des Misstrauens befinden. Dieses Gefühl im Bauch hat direkte Auswirkungen auf die Produktivität.\\n\\nWir werden von Menschen motiviert, insbesondere von Menschen, denen wir vertrauen. Eine Reihe einflussreicher Studien hat wiederholt gezeigt, dass Unternehmen mit einer Kultur des hohen Vertrauens besser abschneiden als Unternehmen mit geringem Vertrauen. Engagement ist ein wichtiger Teil der Formel: \\"Im Vergleich zu Mitarbeitern in Unternehmen mit geringem Vertrauen berichten Mitarbeiter in Unternehmen mit hohem Vertrauen über: 74 % weniger Stress, 106 % mehr Energie bei der Arbeit, 50 % höhere Produktivität, 13 % weniger Krankheitstage, 76 % mehr Engagement, 29 % mehr Zufriedenheit mit ihrem Leben, 40 % weniger Burnout.\\"\\n\\nEs liegt auf der Hand, dass jede Gruppe oder Klasse nach ähnlichen subtextuellen Regeln funktioniert. Genau wie am Arbeitsplatz waren wir alle schon einmal in einer Atmosphäre, in der wir uns verbunden fühlten, und in einer, in der wir abgelenkt waren. In Gruppen mit hohem Vertrauen erzielen die Teilnehmer bessere Ergebnisse, fühlen sich mehr mit ihrer Arbeit verbunden und haben die Kontrolle über ihre Karriere. Das Ziel ist es, Technologien einzusetzen, die Vertrauen und Engagement in hybride und virtuelle Schulungen zurückbringen sollen.\\n\\n### Lösungen zur Förderung des Engagements in virtuellen und hybriden Meetings\\n\\nGroße Führungspersönlichkeiten haben Empathie für die Menschen, mit denen sie arbeiten, aber es ist schwer, Empathie auf sinnvolle Weise mit einem Kommunikationsinstrument zu zeigen, bei dem das Feedback begrenzt ist. Kommunikationsplattformen müssen die menschliche Erfahrung so weit wie möglich nachbilden. Hier sind vier Möglichkeiten, um das Engagement in einer virtuellen Umgebung zu verbessern:\\n\\n__1.\\tBieten Sie Gelegenheiten für Feedback.__ \\nDamit wir unser Bestes geben können, brauchen wir ein Gefühl der Herausforderung und sofortiges Feedback zu unseren Leistungen. Gute Lehrkräfte können den Raum einschätzen, um sofortiges Feedback zu ihrer Leistung zu erhalten, was ihnen hilft, sich auf ihr Publikum einzustellen und das Engagement mit der Zeit zu steigern.\\n\\nIn einem virtuellen Klassenzimmer ist es schwierig, das Publikum zu \\"lesen\\". Selbst wenn Sie Webcams einsetzen, ist es immer noch schwierig, Gesichter zu erkennen, die nur ein Zehntel der Lebensgröße haben. Diese Gesichter wechseln ständig die Position auf dem Bildschirm. Der Einsatz von Kommunikationsplattformen und -prozessen, die es den Lehrkräften ermöglichen, den Grad des Interesses und des Engagements zu messen, kann dazu beitragen, eine Umgebung zu schaffen, die eine Verbindung zwischen Lehrkräften und Lernenden ermöglicht.\\n\\n__2.\\tIntegrieren Sie reibungslose Methoden der Zusammenarbeit.__ \\nDenken Sie an die letzte großartige Präsentation, die Sie gesehen haben. Der Gruppenleiter war höchstwahrscheinlich nicht an seinen Laptop gefesselt, saß nicht am Schreibtisch und hielt lediglich eine Präsentation. Er ging im Raum umher und hatte die Freiheit, mit den Leuten zu sprechen und sie einzubeziehen. Sie gingen zum Whiteboard und machten Anmerkungen, ohne über die Tools nachzudenken. In ähnlicher Weise sollten Tools für die virtuelle Zusammenarbeit es Lehrkräften und Lernenden ermöglichen, in Ruhe zu arbeiten, Brainstorming zu betreiben, zu diskutieren und reibungslos zusammenzuarbeiten. Letztendlich sollten diese Tools einen Mehrwert für das Programm darstellen und die Zusammenarbeit auf nahtlose Weise fördern.\\n\\nZiel ist es, Technologien einzusetzen, die Vertrauen und Engagement in hybride und virtuelle Schulungen zurückbringen.\\n\\n__3.\\tVerwenden Sie Plug-and-Play-Tools.__ \\nWenn es um effektives Engagement geht, sollten die Kommunikationswerkzeuge diesen Austausch fördern und nicht behindern. Um diese reibungslose Zusammenarbeit zu erreichen, müssen die von uns verwendeten Tools einfach und intuitiv sein.\\n\\nDoch das Einfache hat auch seine Nachteile. Bei der Auswahl eines Whiteboard-Tools sollten Sie beispielsweise den Wissensstand des Dozenten berücksichtigen und nicht nur die Tools zur Durchführung der Präsentation. Oft müssen die besten Tools nicht erst erlernt werden, um in einer digitalen Lernumgebung effektiv zu funktionieren. Zu diesen Werkzeugen kann der Aufruf einer Umfrage gehören, die im Zusammenhang mit einer Brainstorming-Diskussion steht, oder das einfache Starten einer Arbeitsgruppe auf der Grundlage der Vor- und Nachteile einer Idee mit nur einem Klick. Berücksichtigen Sie die Auswirkungen der Tools auf den Erfolg der Sitzung sowohl für die Lehrenden als auch für die Lernenden.\\n\\n__4.\\tSorgen Sie für faire Sitzungen.__ \\nIn den heutigen hybriden Schulungssitzungen und Meetings scheint es oft so, als ob das Pendel zugunsten der virtuellen Teilnehmer ausgeschlagen hat. Wenn virtuelle Teilnehmer sprechen, haben sie eine eigene Video- und Audioübertragung. Ihre Stimme und ihr Bild sind für alle laut und deutlich zu hören.\\n\\nIm Klassenzimmer hingegen sitzen die Teilnehmer nicht mit einer eigenen Kamera, sondern mit einer Person an einem Tisch, und je nach Standort des Mikrofons kann es schwierig sein, sie zu hören. Das ist für niemanden ideal, insbesondere nicht für die Lehrkräfte.\\n\\nGleichberechtigte Teilnahme bedeutet, dass die Teilnehmer im Raum und die Teilnehmer aus der Ferne die gleichen Möglichkeiten haben, zu interagieren, präsent zu sein und ihre Anwesenheit zu zeigen. Beide müssen die gleichen Möglichkeiten haben, von den anderen gehört und gesehen zu werden, sich zu Wort zu melden und Fragen zu stellen, an einer Umfrage teilzunehmen, in einer gemischten Gruppe zu arbeiten, zu chatten, auf dieselben Inhalte zuzugreifen sowie an Ideen und Diskussionen teilzunehmen.\\n\\nUm eine gleichberechtigte Teilnahme zu erreichen, müssen sowohl die Teilnehmer vor Ort als auch die Teilnehmer aus der Ferne die gleiche Lernerfahrung machen. Dieses wichtige Konzept ist von grundlegender Bedeutung, um den Dozenten und allen Teilnehmern eine ansprechende Umgebung zu bieten.\\n\\n### Hybrid wird menschlicher\\n\\nMehr denn je konzentrieren sich Führungskräfte darauf, das Gebiet der hybriden Arbeit zu navigieren und nach Möglichkeiten zu suchen, einen positiven, produktiven Arbeitsplatz und ein Zugehörigkeitsgefühl für die Mitarbeiter zu schaffen. Dies bedeutet, dass Maßnahmen ergriffen werden müssen, um sicherzustellen, dass alle Mitarbeiter die gleichen Erfahrungen mit Meetings machen und die gleichen Möglichkeiten haben, einen Beitrag zu leisten und etwas zu bewirken, unabhängig davon, von wo aus sie an einem Meeting teilnehmen.\\n\\nWir müssen akzeptieren, dass hybride Schulungsformen komplizierter sind als ihre Gegenstücke, die ausschließlich persönlich oder virtuell durchgeführt werden. Es erfordert mehr Überlegung, mehr Planung und bessere Werkzeuge, um eine Umgebung zu schaffen, die sowohl für virtuelle als auch für persönliche Teilnehmer gleichwertig ist.\\n\\nDie derzeitige virtuelle Kommunikation lässt die Menschlichkeit von Gesprächen von Angesicht zu Angesicht vermissen. Mit den üblichen Videokonferenz-Tools kann man zwar virtuell kommunizieren, aber sie reichen nicht an die Bandbreite der menschlichen Erfahrungen heran, die persönliche Gespräche bieten. Lernverantwortliche müssen sich darauf konzentrieren, die menschliche Erfahrung in einer virtuellen Umgebung nachzubilden, um Vertrauen zu schaffen und bessere Ergebnisse sowohl für die Lernenden als auch für das Unternehmen zu erzielen.\\n\\nWenn es um effektives Engagement geht, sollten Kommunikationsmittel diesen Austausch fördern und nicht behindern.\\n\\nLesen Sie diesen [Artikel](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) und mehr bei [Training Industry](https://trainingindustry.com/).\\n","en-US":"*Article published by [Training Industry](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) on Aug 26, 2022*\\n\\n_ _ _\\n\\nLearning and development (L&D) is incredibly important to today’s workforce. The millennial generation prizes growth and development as their top priorities in a job position, much more so than prior generations. Employers also want a workforce that is constantly upskilling and reskilling in their fields so that the organization can learn and adapt to its changing environment.\\n\\nIn this increasingly digital workforce, L&D has never been more challenging. It is difficult for instructors to create genuine bonds, relationships and engagement in hybrid and virtual training rooms. The nature of these environments in many organizations today is disengaging due to the need to adapt better to hybrid and virtual participation.\\n\\nWe cannot put the genie back in the bottle, so the question is instead, how can L&D leaders create virtual environments that bring back the humanity of face-to-face communication?\\n\\n## Understanding the Problem: Trust and Productivity\\nEmployee engagement is the buzzword, but another and more human-centered way to think of the same issue is trust. We all know what trust feels like, and we can tell when we are in a group or an atmosphere of trust or distrust. That sense in your gut has a direct result on productivity.\\n\\nWe are motivated by people, specifically people whom we trust. A number of influential studies have shown repeatedly how companies with high-trust cultures outperform low-trust companies. Engagement is a large piece of the formula: “Compared with people at low-trust companies, people at high-trust companies report: 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, 40% less burnout.”\\n\\nIt stands to reason that any group or class operates under similar subtextual rules. Just as with workplaces, we have all been in atmospheres where we felt connected and those where we were distracted. In groups with high trust, participants experience better outcomes, feeling more connected with their jobs and in control of their careers. The goal is to use technology that is designed to bring trust and engagement back into hybrid and virtual training.\\n\\n### Solutions to Drive Engagement in Virtual and Hybrid Meetings\\nGreat leaders have empathy for the people they work with, but it’s hard to show empathy in a meaningful way with a communications tool where feedback is limited. Communications platforms need to recreate the human experience as much as possible. Here are four ways to improve engagement in a virtual environment:\\n\\n__1. Provide opportunities for feedback.__\\nTo bring our best to any activity, we need a sense of challenge and immediate feedback regarding how we are doing. Great instructors can gauge the room to receive instant feedback on their performance, helping adjust to their audience and increase engagement over time.\\n\\nIn a virtual classroom, it’s difficult to “read” the audience. Even if you enforce webcams, it is still difficult to read faces that are one-tenth life-size. Those same faces are constantly shifting locations on the screen. Using communications platforms and processes that allow instructors to gauge level of interest and engagement can help to create an environment that enables connection between instructors and learners.\\n\\n__2. Incorporate frictionless collaboration methods.__\\nThink about the last great presentation you saw. The group leader was most likely not tethered to their laptop, stuck at the desk, merely driving a presentation. They walked around the room, free to talk and engage people. They walked up to the whiteboard and annotated on it without thinking about the tools. Likewise, virtual collaboration tools should allow instructors and learners to be at ease, brainstorm, discuss and collaborate frictionlessly. Ultimately, these tools should add value to the program and stimulate collaboration in a seamless way.\\n\\nThe goal is to use technology that is designed to bring trust and engagement back into hybrid and virtual training.\\n\\n__3. Use plug and play tools.__\\nWhen it comes to effective engagement, communication tools should enhance, not interfere, with this exchange. To achieve that frictionless collaboration, the tools we use need to be simple and intuitive.\\n\\nHowever, there is a drawback to simple. For example, when selecting a whiteboard tool, you should consider an instructor’s level of knowledge, not just the tools to deliver the presentation when deciding. Oftentimes, the best tools do not require upfront learning to function effectively in a digital learning environment. These tools can include calling a poll that’s contextual to a brainstorming discussion, or simply starting a breakout group based on advantages or disadvantages of an idea with just a click. Consider the tools’ impact on the session’s success for both instructors and learning.\\n\\n__4. Make meetings equitable.__\\nIn today’s hybrid training sessions and meetings, it often seems that the pendulum has swung in favor of virtual members. When virtual participants speak, they have dedicated video and audio. Their voice and image come in loud and clear for everyone.\\n\\nHowever, in the classroom, instead of a dedicated camera, participants are one person at a table, and it can be difficult to hear them depending on microphone location. It’s not ideal for anyone, especially instructors.\\n\\nMeeting equity means people in the room and remote participants have the same ability to interact, be present and have their presence known. Both must have the same opportunity to be heard and seen by others, raise hands and ask questions, reply to a poll, be part of a mix mode group in breakouts, chat, access the same content, as well as participate in ideations and discussion.\\n\\nTo achieve meeting equity, both in-person and remote participants must share the same learning experience. This critical concept is fundamental to providing instructors and all participants with an engaging environment.\\n\\n### Making Hybrid More Human\\nNow, more than ever, leaders are focused on navigating the territory of hybrid work and searching for ways to create a positive, productive workplace and sense of belonging for employees. This means taking steps to ensure that everyone has a similar meeting experience with equal opportunities to contribute and make an impact regardless of where they are joining their meeting from.\\n\\nWe need to accept that hybrid training delivery is more complicated than its fully in person or virtual delivery counterparts. It requires more thought, more planning and better tools to be able to create an environment that’s equitable both for virtual and face-to-face participants.\\n\\nCurrent virtual communication is lacking the humanity of face-to-face conversations. Standard videoconferencing tools allow you to communicate virtually, but they don’t come close to the full range of human experiences that face-to-face interactions provide. Learning leaders must focus on emulating the human experience in a virtual environment to foster trust and drive better outcomes for both the learners and organization.\\n\\nWhen it comes to effective engagement, communication tools should enhance, not interfere, with this exchange.\\n\\nView this [article](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) and more at [Training Industry](https://trainingindustry.com/). ","fr":"*Article publié par [Training Industry](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) le 26 août 2022*\\n\\nL\'apprentissage et le développement (L&D) sont incroyablement importants pour la main-d\'œuvre d\'aujourd\'hui. La génération du millénaire considère la croissance et le développement comme ses priorités absolues dans un poste de travail, bien plus que les générations précédentes. Les employeurs souhaitent également disposer d\'une main-d\'œuvre qui se perfectionne et se perfectionne constamment dans son domaine, afin que l\'organisation puisse apprendre et s\'adapter à son environnement changeant.\\n\\nDans cette main-d\'œuvre de plus en plus numérique, le L&D n\'a jamais été aussi difficile. Il est difficile pour les formateurs de créer des liens, des relations et un engagement authentiques dans des salles de formation hybrides et virtuelles. La nature de ces environnements dans de nombreuses organisations est aujourd\'hui désengageante en raison de la nécessité de mieux s\'adapter à la participation hybride et virtuelle.\\n\\nNous ne pouvons pas remettre le génie dans la bouteille, la question est donc plutôt de savoir comment les responsables L&D peuvent créer des environnements virtuels qui ramènent l\'humanité de la communication en face à face.\\n\\n## Comprendre le problème : confiance et productivité\\nL\'engagement des employés est le mot à la mode, mais une autre façon, plus humaine, d\'aborder le même problème est la confiance. Nous savons tous ce qu\'est la confiance, et nous pouvons dire quand nous sommes dans un groupe ou dans une atmosphère de confiance ou de méfiance. Cette sensation dans vos tripes a un effet direct sur la productivité.\\n\\nNous sommes motivés par les gens, et plus particulièrement par les personnes en qui nous avons confiance. Un certain nombre d\'études influentes ont montré à plusieurs reprises que les entreprises ayant une culture de confiance élevée sont plus performantes que les entreprises où la confiance est faible. L\'engagement est un élément important de la formule : \\"Par rapport aux personnes travaillant dans des entreprises où la confiance est faible, les personnes travaillant dans des entreprises où la confiance est élevée signalent : 74 % moins de stress, 106 % plus d\'énergie au travail, 50 % plus de productivité, 13 % moins de congés maladie, 76 % plus d\'engagement, 29 % plus de satisfaction dans leur vie, 40 % moins d\'épuisement professionnel. \\"\\n\\nIl va de soi que tout groupe ou classe fonctionne selon des règles sous-textuelles similaires. Tout comme sur les lieux de travail, nous avons tous connu des atmosphères où nous nous sentions connectés et d\'autres où nous étions distraits. Dans les groupes où la confiance est élevée, les participants obtiennent de meilleurs résultats, se sentant plus proches de leur travail et maîtrisant mieux leur carrière. L\'objectif est d\'utiliser une technologie conçue pour ramener la confiance et l\'engagement dans la formation hybride et virtuelle.\\n\\n### Solutions pour stimuler l\'engagement dans les réunions virtuelles et hybrides\\nLes grands leaders ont de l\'empathie pour les personnes avec lesquelles ils travaillent, mais il est difficile de faire preuve d\'empathie de manière significative avec un outil de communication où le feedback est limité. Les plateformes de communication doivent recréer l\'expérience humaine autant que possible. Voici quatre façons d\'améliorer l\'engagement dans un environnement virtuel :\\n\\n__1. Offrez des possibilités de retour d\'information.__\\nPour donner le meilleur de nous-mêmes dans n\'importe quelle activité, nous avons besoin d\'un sentiment de défi et d\'un retour d\'information immédiat sur ce que nous faisons. Les grands instructeurs peuvent jauger la salle pour recevoir un retour instantané sur leurs performances, ce qui les aide à s\'adapter à leur public et à accroître l\'engagement au fil du temps.\\n\\nDans une classe virtuelle, il est difficile de \\"lire\\" le public. Même si vous utilisez des webcams, il est toujours difficile de lire des visages qui ne sont qu\'un dixième de leur taille réelle. Ces mêmes visages changent constamment de place sur l\'écran. L\'utilisation de plates-formes et de processus de communication permettant aux instructeurs d\'évaluer le niveau d\'intérêt et d\'engagement peut contribuer à créer un environnement qui favorise la connexion entre les instructeurs et les apprenants.\\n\\n__2. Incorporez des méthodes de collaboration sans friction.__\\nPensez à la dernière grande présentation que vous avez vue. Le chef de groupe n\'était probablement pas attaché à son ordinateur portable, coincé à son bureau, se contentant de diriger une présentation. Il se promenait dans la salle, libre de parler et d\'impliquer les gens. Il s\'est approché du tableau blanc et a annoté sur celui-ci sans penser aux outils. De même, les outils de collaboration virtuelle doivent permettre aux instructeurs et aux apprenants de se sentir à l\'aise, de réfléchir, de discuter et de collaborer de manière fluide. En fin de compte, ces outils devraient apporter une valeur ajoutée au programme et stimuler la collaboration de manière transparente.\\n\\nL\'objectif est d\'utiliser une technologie conçue pour ramener la confiance et l\'engagement dans la formation hybride et virtuelle.\\n\\n__3. Utilisez des outils prêts à l\'emploi.__\\nLorsqu\'il s\'agit de s\'engager efficacement, les outils de communication doivent améliorer cet échange, et non le perturber. Pour parvenir à une collaboration sans faille, les outils que nous utilisons doivent être simples et intuitifs.\\n\\nToutefois, la simplicité a ses inconvénients. Par exemple, lors de la sélection d\'un outil de tableau blanc, vous devez tenir compte du niveau de connaissance de l\'instructeur, et pas seulement des outils permettant de réaliser la présentation. Souvent, les meilleurs outils ne nécessitent pas d\'apprentissage préalable pour fonctionner efficacement dans un environnement d\'apprentissage numérique. Il peut s\'agir de lancer un sondage dans le contexte d\'une discussion de brainstorming, ou simplement de démarrer un groupe de discussion sur la base des avantages ou des inconvénients d\'une idée en un seul clic. Considérez l\'impact des outils sur le succès de la session, tant pour les instructeurs que pour l\'apprentissage.\\n\\n_4. Rendez les réunions équitables.\\nDans les sessions de formation et les réunions hybrides d\'aujourd\'hui, il semble souvent que le pendule soit passé en faveur des membres virtuels. Lorsque les participants virtuels prennent la parole, ils disposent d\'une vidéo et d\'un audio dédiés. Leur voix et leur image sont claires et fortes pour tout le monde.\\n\\nCependant, dans la salle de classe, au lieu d\'une caméra dédiée, les participants sont une personne à une table, et il peut être difficile de les entendre selon l\'emplacement du microphone. Ce n\'est l\'idéal pour personne, surtout pour les instructeurs.\\n\\nL\'équité en matière de réunion signifie que les personnes présentes dans la salle et les participants à distance ont la même capacité à interagir, à être présents et à faire connaître leur présence. Les uns et les autres doivent avoir la même possibilité d\'être entendus et vus par les autres, de lever la main et de poser des questions, de répondre à un sondage, de faire partie d\'un groupe en mode mixte dans les réunions en petits groupes, de chatter, d\'accéder au même contenu, ainsi que de participer aux idéations et aux discussions.\\n\\nPour parvenir à une réunion équitable, les participants en personne et à distance doivent partager la même expérience d\'apprentissage. Ce concept essentiel est fondamental pour offrir aux instructeurs et à tous les participants un environnement attrayant.\\n\\n### Rendre l\'hybride plus humain\\nAujourd\'hui, plus que jamais, les dirigeants s\'efforcent de naviguer sur le territoire du travail hybride et de trouver des moyens de créer un lieu de travail positif et productif et un sentiment d\'appartenance pour les employés. Cela signifie qu\'il faut prendre des mesures pour s\'assurer que chacun vit une expérience de réunion similaire, avec des chances égales de contribuer et d\'avoir un impact, quel que soit l\'endroit d\'où il rejoint la réunion.\\n\\nNous devons accepter que la formation hybride est plus compliquée que la formation entièrement en personne ou virtuelle. Il faut plus de réflexion, plus de planification et de meilleurs outils pour pouvoir créer un environnement équitable pour les participants virtuels et en face à face.\\n\\nLa communication virtuelle actuelle manque de l\'humanité des conversations en face à face. Les outils de vidéoconférence standard permettent de communiquer virtuellement, mais ils sont loin d\'offrir toute la gamme d\'expériences humaines qu\'offrent les interactions en face à face. Les responsables de l\'apprentissage doivent s\'efforcer de reproduire l\'expérience humaine dans un environnement virtuel afin de favoriser la confiance et d\'obtenir de meilleurs résultats pour les apprenants et l\'organisation.\\n\\nLorsqu\'il s\'agit d\'un engagement efficace, les outils de communication doivent améliorer cet échange, et non l\'entraver.\\n\\nVoir cet [article](https://trainingindustry.com/articles/remote-learning/4-strategies-to-improve-remote-learner-engagement/) et d\'autres sur [Training Industry](https://trainingindustry.com/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"aBzZ1UDi8jVdZjL9Retq6"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1D4xXO2N4SvynumHuOcyzj","type":"Entry","createdAt":"2022-04-22T20:44:36.857Z","updatedAt":"2022-11-15T15:55:37.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Employees are \'in the driver\'s seat\': How employers are trying to lure people back to the office"},"indexTitle":{"en-US":"Employees are \'in the driver\'s seat\': How employers are trying to lure people back to the office"},"slug":{"en-US":"employees-are-in-the-driver-seat"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"eWgkvUgnDp9B05rV1Kuom"}}},"startDate":{"en-US":"2022-04-22T00:00-04:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"After two years of Zoom meetings and soft pants, the office is back, baby, and it\'s not just a desk anymore."},"description":{"en-US":"*Reprint of an article published by the Montréal Gazette on Apr. 11, 2022*\\n\\n## Office Space Renovations\\nImagine you were building an office tower when the pandemic hit and Canada’s offices were frozen in time. Heck, imagine you were building two of them in the middle of downtown Toronto, proper trophy towers for a big bank, and then for a while at least, nobody went to offices at all. They weren’t even allowed to. And then office workers started saying they might not want to ever go back, not like before anyway. What would you do? What might you change for the new normal?\\n\\nSpring has sprung at the post-pandemic office. All across North America, big corporate offices are like dry riverbeds after the rain. Last week it was Google. This week it will be Apple. TD just announced plans.\\n\\nThe mood is vibrant but tense, with one recent poll showing 81 per cent of Toronto area office workers posted to their homes are happier that way. More than half say they would be comfortable returning to the office in some way, but they are not terribly keen on it, and everyone seems to agree that the old ways of office attendance are gone like the snows of yesteryear.\\n\\nThe first Toronto office tower to open post lockdown, CIBC SQUARE on Bay Street across from the Scotiabank Arena, is very nice, the kind of place you might like to spend a day, even a whole work week. The National Post spent a morning there to see plenty of reasons why, all chosen and designed with care, and then rethought and fine-tuned under the wild pressure of a global pandemic that threatened the very concept of the office itself.\\n\\nDespite high productivity levels while working from home, as shown in the U.K. and Canada, some experts worry about burnout as increased productivity can lead to more stress.\\n\\nWorking from home is more productive than going to the office, U.K. data shows.\\n\\nLying in a hospital bed and recovering from his heart attack, Jonathan Frostick posted a photo of himself to LinkedIn and resolved to change the way he was living and working. His post has since gone viral. \\n‘I’m not spending all day on zoom anymore’: Heart attack prompts man’s viral rules for living\\n\\nThe pandemic sparked a “massive forced experiment,” said Jonathan Pearce, executive vice president of leasing and development at Ivanhoé Cambridge, which broke ground on this first CIBC SQUARE tower in 2017, and is now building the second nearby across the railway tracks to the north.\\n\\nThis experiment, about what an office tower should be like after a pandemic, demonstrated what Pearce calls a “fusion of asset classes.” Just as retail merges with logistics, so too does office space merge with hospitality.\\n\\nSo the basic strategy was to make these new office towers more pleasant to be in. Pearce said they tried to pivot their offerings to focus more on the office experience, “on what you don’t have at home.”\\n\\n“I don’t think people are going to come in to sit on Zoom calls. Companies and landlords are naive if they expect that to happen,” Pearce said. “We were headed the right way, but the pandemic forced us to amplify those services, more focused on hospitality, and more focused on what people don’t have.”\\n\\nThe effort is to return time to the employee, to make the commute worthwhile rather than strictly necessary. “It becomes a third place,” Pearce said, after work and home.\\n\\nOne early focus that declined in importance as the pandemic went on was the goal of not touching things. Some elements remain in the design, like the building app that sends guests a QR code to scan at entry gates and also programs the elevator to take them to the right floor, with no button pushing at all. But the science on pandemic safety found this was not a main vector of viral spread. So there are door knobs. Some things have buttons. Some things don’t change permanently.\\n\\n“Our conviction from a cultural standpoint was that people wanted to be around other people and this vision of permanently working from home will not come to pass,” said Avi Tesciuba, Canada country head at Hines, a real estate firm that partnered with Ivanhoé Cambridge in the CIBC Square project.\\n\\nSo there is a tenants-only fourth floor “canopy” deck with harvest tables and a concierge station and places to sit and gather. Meals are similarly prioritized, with offerings modelled on the idea of food trucks, where vendors can cycle in and out of smaller stations, and chairs and stools and benches that are not bolted to the floor, as in the typical franchised basement food court. A white table cloth restaurant from an established name is in the works but not yet announced.\\n\\nAcross downtown on Duncan Street, media conglomerate Thomson Reuters is soon to open its Toronto Technology Centre, where construction started in 2017. A final interior design was ready by early 2020, but the lockdown inspired major changes on the fly. These changes, in turn, will serve as a real-life test of the company’s plans for five new floors in a 57-floor tower to be built above the existing five.\\n\\nThe building is heritage designated, the old Southam Press Building, built in 1908, four years after fire wrecked Toronto’s downtown. The project is to design a modern office into an old warehouse that still stands as a relic of a mighty Canadian company long since gone, but with newspaper titles that continue, including this one, which is curious because Thomson Reuters is majority owned by the Thomson family, which also owns The Globe and Mail.\\n\\nHere near the theatres, the office real estate vibe is a little more bohemian. They do not need to reproduce any food truck vibes. Their employees can just step outside. Here, the most promising lunch is not at that harvest table on the private mezzanine above the marble-clad lobby, but across the street at a casual basement noodle bar run by Toronto’s best loved Thai restaurateurs.\\n\\nBut the corporate dynamics of the disrupted office are similar. Thomson Reuters’ initial plan called for 70 per cent of the space to be devoted to “focus” on private work, and 15 per cent each to collaboration and connection. The pandemic revised plan drastically revised that, cut focus space in half, and boosted collaboration to fully 45 per cent of the space.\\n\\n“Everybody is trying to figure out what the future of work looks like. There is no playbook,” said\\nMary-Alice Vuicic, chief people officer at Thomson Reuters, in an interview on the first day of the company’s new hybrid back-to-work policy.\\n\\nEmployees are newly “in the driver’s seat,” she said, and employers are realizing that, in general, they need less real estate and must use what they have differently.\\n\\n“You have to be much more purposeful as an employer about how you use time in the office,” Vuicic said. “People don’t want to come in to sit at a screen.”\\n\\nSome of the solutions are ingenious, inventive, technological and aim to minimize the use of rented office space. In Montreal, for example, X2O Media markets an “immersive collaboration technology” that sets up a room to remotely recreate a theatre, or musical stage, or conference room, classroom, boardroom or “situation room,” so finely tuned that each screen has a dedicated camera for true eye contact.\\n\\nSome solutions are behavioural, but stay in the old spaces of office blocks, like the hybrid model of a reduced in-person work week or hot-desking, where work stations are shared day to day.\\n\\nAnd some solutions just give up on the old ways altogether, and seek reinvention beyond the pandemic’s disruption.\\n\\nAfter two years of Zoom meetings and soft pants, the office is back, baby, and it’s not just a desk anymore.\\n\\n## The Office as a Third Place\\n\\nBack in the 1990s, when coffee shop culture was all the rage and Friends was set in Central Perk, Starbucks capitalized by pursuing a corporate vision borrowed from sociology.\\n\\nThe cafe would aim to be a “third place,” after home and work, that would foster connection and community, and drive the value of the whole enterprise. Just selling coffee at your coffee shop was like just doing work at the office. It is a waste of space. You should also get people to eat there, think there, meet there, reflect there, hang out there, live there.\\n\\nThis is almost exactly the pitch some of Canada’s big office employers and landlords give for the new office of the post-pandemic future.\\n\\nTesciuba of Hines, for example, offers the image of an office worker on a hybrid attendance policy considering whether to go in to the office on any given morning, perhaps wondering why he should bother if he can work just as well at home. In Tesciuba’s vision, the answer would no longer be “because them’s the rules.” It would be because the office is a place of many and diverse attractions, from more efficiently collaborative work to lunch and exercise, drinks and parties, friendships and romances. Office workers can escape the drudgery of home into an urban universe of possibility, dressed up for the occasion in ironed shirts and leather soled shoes. The office is theatre, too. People want to see and be seen.\\n\\nThe idea is that the post-pandemic office should offer many things, not just a desk, a restroom, a printer and a nearby reasonably priced egg salad on rye.\\n\\nLike Starbucks’s “third place” goal, this vision is a reaction to sociological research showing that, at the very least, people need some convincing about all this “back to the office” business.\\n\\n“There’s a sense that the workplace has profoundly and irrevocably changed,” said John Wright, executive vice president of Maru Public Opinion, in a recent presentation to the Toronto Regional Real Estate Board. “While 57 per cent say they would be comfortable returning, only 17 per cent are fully good with that now.”\\n\\nIn his survey of almost 800 office workers in the Toronto area who were posted to their home to work during the pandemic, four out of five said their work situation will not return to the way it was. This is not some vain or selfish declaration of intent, but a reflection of where people are today. Well over half said that, given all the adaptation that has already been required by the pandemic, it would be “very difficult” to return to the office full time if that was the order. Nearly 40 per cent said such an order would get them looking for another job, and 24 per cent said they would simply quit.\\n\\nThe office has already changed. Remnants of an office culture that demanded 40-hour weeks in the same desk, like staplers or desk phones, appear today like archeological discoveries. Paper files that you have not consulted in two years have proven that you just don’t need them anymore. Your kids do not look like they do in those pictures anymore. You probably shouldn’t risk that Advil or that gum. The old office is a museum.\\n\\nIn the 1980s, George Mazzei, former editor of Gentleman’s Quarterly magazine, published The New Office Etiquette. Today, it might as well be Jane Austen. It is comprehensible, but it is about a different world of different social manners. It also offers a revealing perspective on just how much the etiquette, even the purpose of the office has changed.\\n\\nIn Mazzei’s view, for example, it is “rudeness in the extreme to drop in on someone unannounced at his office and have the receptionist call through.”\\n\\nToday, that sort of impromptu get together is literally designed into the infrastructure. CIBC SQUARE explicitly aims for something closer to hotel lobby than airport terminal.\\n\\nAnother outdated view is not thinking of your office space as your own: “We all have to share work space. That is the nature of a company, of a working area. The only thing that endures there is the work itself; the workers are transitory,” Mazzei wrote. “It is never a good idea to view an office as being your own, even though you may decorate it and make it as personal a statement as you can…. The only thing to remember is this: Don’t expend all your creative energies trying to get comfortable.”\\n\\nThat advice is so 1980s it’s got shoulder pads. It just does not work that way anymore. Workers are transitory? Don’t get comfortable? That vision is as stale as a Rolodex.\\n\\nThis is the era of the employee. As Vuicic put it, they are “in the driver’s seat.” That is why CIBC SQUARE does not have a sparse gym in the basement, lit like a bus station, but a fitness centre with towel service and a view of the city skyline, soon to be dominated by its partner tower. It looks like proof the office is here to stay, even if it has to change.\\n\\nIt is possible to overstate the cultural significance of a few amenities. This is downtown Toronto real estate, after all. At this price point it should be nice. But the amenities at CIBC SQUARE make a novel pitch of a new way of work life, from the 35th floor tenants-only lounge with a view of the Toronto Islands to the private park. What’s that you say? Office towers don’t come with parks? That’s pre-pandemic thinking right there.\\n\\nPost-pandemic, CIBC SQUARE has its own park, artfully landscaped overtop the railway tracks, publicly accessible but privately owned and controlled, with plans for both a winter skating loop and summer garden parties. You know, summer garden parties at the office, just like old times.\\n\\nThis new hospitality-heavy vision of the modern office might not last. Real estate trends eventually turn around. Starbucks tried sticking with its “third place” vision at the beginning of the pandemic, but moved away from it with delivery and drive-thru.\\n\\nOffices, likewise, might slip back into the old ways of just being offices, mere arrangements of desks, and some things about work life might never change. Going back to the office after a two-year pandemic is going back to the future. It feels familiar, but you’ve never done it before."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1XKvTT4bCZoY2418oacguT"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JCMoaMfjRYRMKlR2RnU90","type":"Entry","createdAt":"2022-05-16T20:35:26.076Z","updatedAt":"2022-11-15T15:55:05.072Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways to Drive Engagement in Your Next Hybrid Training Session"},"indexTitle":{"en-US":"5 Ways to Drive Engagement in Your Next Hybrid Training Session"},"slug":{"en-US":"5-ways-to-drive-engagement-in-your-next-hybrid-training-session"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4aGNbVn3BnvONmatbAUGWT"}}},"startDate":{"en-US":"2022-05-16T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"5 recommendations to achieve more from hybrid"},"description":{"en-US":"In 2019, if you had polled businesses on whether they would use hybrid training, you would have received a chorus of noes. Three years later, in 2022, learning and development departments are singing a different tune. \\n\\nA recent report uncovered that almost half of businesses (44%) intend to rely on hybrid training consistently from now on. Almost the same percentage (42%) plan to upgrade or purchase learning technology as a result of the pandemic (Brandon Hall Group, “The Hybrid Learning Revolution | Webinar”). \\n\\nThese findings suggest that there is a gap between where companies are and where they want to be with virtual employee engagement. The transition from in-person, Instructor Led Training (ILT) to virtual ILT (vILT) is not simple, and hybrid training adds a full range of unique challenges. However, the benefit of employee engagement tools has proven to be holding strong. \\n\\nHere are 5 recommendations to help your business meet and exceed the challenges.\\n\\n## 1. Think Outside the Room\\n\\nTechnology tools can help learning and development teams enhance experiences with capabilities such as repositories for shared digital files, digital white boards and collaboration software tools. These features make many elements of teaching easier than they would be in an exclusively physical setting. Hybrid is exciting because it can open up participation to employees from anywhere in the world. Additionally, it is also exciting because of these shared tools and communications, which can further drive productivity and engagement. There’s a reason that “The Hybrid Learning Revolution” report showed intent toward sustained usage and investment in hybrid training and learning — it’s important for effective employee engagement in physical and virtual classrooms alike. It is important to consider what hybrid training can add, not only what it can replace. \\n\\n## 2. Facilitate Digital Tools with Dedicated Session Coordinators\\n\\nHybrid training courses benefit from a session coordinator who can help with the digital execution of the session; this is particularly true when technology is new to users and instructors.\\n\\nThe need to dive into administrative tasks related to technology can divert instructors from the purpose of hybrid training. Even the best instructors will need to take extra time away from facilitating so that they can turn up the volume, or help Elsa with granting her web browser access to her microphone. This role can be appointed informally, provided that the tools chosen are intuitive and nontechnical to use. Instructors can choose participants to help out if that is appropriate. The hybrid learning experience will run as seamlessly as an in-person session, while also delivering on added features of the hybrid training environment. \\n\\n## 3. Educate Instructors on Digital Tools That Support Collaboration\\n\\nEvery topic is different, but Learning & Development teams should look at cloud tools that support many different types of collaboration, increasing productivity dramatically. Everything from collaborative word processing to virtual whiteboards and real-time communication and collaboration tools can lower the divide between in-room and virtual participants. Every teaching style is unique, and the technology is capable of supporting and even enhancing virtual learning. Instructors might be unaware of cloud tools that would be ideal for any class modality, so be sure to discuss the options available through your business’ tech stack. \\n\\n## 4. Extra Resources for Hybrid Training\\n\\nThis piece of advice is more for the sanity of your Learning & Development department than your learners. Many L&D departments are accustomed to organizing ILT sessions through a motley of tools. These might be capable of supporting a hybrid mode, but at the very least the process and structure of administrative tools and processes will need to be shaped around hybrid capabilities. Take a deep dive with your IT department and develop a new blueprint. A solid, experienced technology partner can help guide L&D and IT through this discussion. \\n\\n## 5. Hybrid-Native Communications Technology\\n\\nCurrently about one in every three businesses plan on implementing new communications hardware to support hybrid upskilling. But, we believe this number will continue to grow as more businesses face hybrid training and learning head-on. There are certain facets to hybrid communication that traditionally tend to discourage collaboration. The lack of eye contact, the lack of spatial awareness, seeing yourself on camera — these are critical differences that, without the right technology, make communications a bit more challenging and prone to “Zoom Fatigue.” There are communications technologies out there that address these difficulties, like [X2O Media’s OneRoom](https://www.google.com/url?q=https://www.x2omedia.com/en/solutions/oneroom/&sa=D&source=editors&ust=1652729052508093&usg=AOvVaw1_LSSOd_DrKKOlLeCwnOUo). These comprehensive solutions can be more costly to implement, but they are an investment in the best quality hybrid training experience possible, making an appreciable difference in the quality of every session. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2aRHzEJoaQzrN8rkqVXBFa"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3SLSvf0zlfOVy0iVWVcC2Q","type":"Entry","createdAt":"2022-07-05T19:31:17.784Z","updatedAt":"2022-11-15T15:54:27.453Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Fulfilling the Need to Reskill and Upskill in 2022"},"indexTitle":{"en-US":"Fulfilling the Need to Reskill and Upskill in 2022"},"slug":{"en-US":"fulfilling-the-need-to-reskill-and-upskill-in-2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ANw9cOQkt7baG9NxaEN0Y"}}},"startDate":{"en-US":"2022-07-08T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"By Kevin Ramesan — Hybrid requires some long-term vision and core capabilities. Here\'s what L&D leaders need."},"description":{"en-US":"The Covid-19 pandemic has accelerated digital transformation and importance of Learning and Development in all organizations. The prevalence of remote workers, as well as the digital aptitude of employees has delivered new needs and opportunities for digital learning solutions. Not only are virtual platforms more necessary to unite employees across distance, they are also more commonly used and understood. These changes have enabled employers to experiment with new communication technologies and processes to support a wider variety of course modalities than ever before.  \\n\\nThe experimentation phase is not over. According to a People Management survey, more than 50% of the Learning & Development of organizations worldwide have implemented digital solutions as temporary patches rather than long term strategic transformations. This wait-and-see approach has resulted in solutions that are “good enough,” or that “show promise” but which either produce lackluster results, or make other sacrifices in productivity, learning and security while a better solution is identified. \\n\\nL&D leaders understand that these initial tools must give way, at some point, to more specific solutions designed for class sessions, collaboration and deep learning. For one, there is more pressure on organizations to adapt, reskill, and upskill their workforces. According to LinkedIn’s 2022 Workplace Learning Report, the skills reported within occupations changed by 25% in 2021, a rate of change that, if continued, will rise to 40% in only three years. That will mean that the skills required for an occupation will only last for between 2 and 3 years, moving forward. \\n\\nEven if the rate of change tops out at 25%, a 4-year skills cycle would still imply the need to prioritize L&D. That is exactly what many businesses are doing. Most L&D leaders agree that their job function is becoming more strategic. They are receiving more promotions, and demand has risen faster than other positions in HR. In mid-2021, LinkedIn reported almost double (94%) the demand for L&D specialists than in the year prior (LinkedIn, 2022). \\n\\nBut with added rewards comes equal responsibility. There is a new trend amongst more exacting corporate executives who demand a clear learning ROI from L&Ds before they allocate budgets. These requests mandate not only that proper metrics be established, more importantly, they require valuable learning to occur in the first place.\\n\\nThe short-term solutions that were “good-enough” during the pandemic will not work under these new strategic demands.\\n\\nHere are a few considerations for requesting and evaluating long-term tools that will replace what your organization currently has in place.\\n\\n## Learning & Development Solutions: Core capabilities to drive sustained skills development\\n\\n‘Combining the latest learning methods with the right technology provides organizations an exceptional opportunity to improve their strategic capabilities. With the right tools, organizations can prepare themselves for the future way of working.’ \\n\\n— David Wilson, CEO of Fosway Group\\n\\nWe all know that learning technology must improve, but what does that look like? What capabilities does your organization’s next generation learning tools support? \\n\\n### Individual Learning Journeys\\n\\nEmployees rank “Opportunities to Learn and Grow” as the #1 Top Driver of a Great Work Culture (LinkedIn, 2022). That response has risen 8 places in the last three years, from #9 to #1. \\n\\nIn a disruptive world with custom technology and cross-functional skills, individual learning journeys are the best way to ensure your L&D program can address employees’ skilling needs. Transforming your learning programs to include individual learning journeys is a true game changer. This method not only secures a successful adoption and retention by the employees but also largely prevents employee’s turnover. This one organizational capability not only drives satisfaction and productivity, it also saves the cost of searching and acquiring new employees.  \\n\\n### Blended Learning\\n\\nThe use of blended learning and blended delivery is tightly related to individual learning journeys, but it also comes from the rise of remote work and a distributed workforce. Blended learning makes use of synchronous and asynchronous, formal, and informal content and learning events from e-Learning, social, peer-to-peer and on-the job learning. L&D leaders that can support blended learning will have a much easier time deploying individualized learning journeys, as well as supporting the current workforce.\\n\\n### Hybrid Courses that Support Deep Learning\\n\\nDelivering accessible educational content is important, but as many L&D leaders are discovering, comprehension is critical. Actual learning is the cornerstone of the organizational strategies outlined above, and without comprehension, employees do not feel empowered, and the organization does not adapt and re-skill in any meaningful way. \\n\\nAs a final note, both of the capabilities above will probably rely upon hybrid and virtual learning to succeed. Without the convenience of hybrid, individual learning journeys are impractical, and blended learning is a crutch, as opposed to a tool.\\n\\nThe temporary online conferencing solutions that many corporations still use are considered temporary precisely because they fail the comprehension test.\\n\\nDuring a live session, comprehension is high thanks to: \\n\\n- Level of attentiveness and engagement\\n- One-on-one interactivity and breakout group discussions\\n- Being able to hear and see the trainer, the content and other speakers clearly\\n- Accessing the content before and after the session\\n\\nThese aspects of live courses reinforce the material through repetition and play. Unfortunately, many of the online conferencing tools that corporations use today do not replicate these critical elements, having an adverse effect on interactivity, immersion, and ultimately learning and retention. That is why many of these tools are considered temporary.\\n\\nBusinesses need to deploy long-term [hybrid and virtual learning solutions](https://www.google.com/url?q=https://www.x2omedia.com/en/solutions/oneroom/&sa=D&source=editors&ust=1657052831287436&usg=AOvVaw2kn-_qtBqvzqdRG1AEEgqN) that are better at supporting nonverbal cues, collaboration and immersive learning. The ability to facilitate deep learning across hybrid and virtual environments is a necessity for any organization that wants to retain and engage a productive workforce. What many L&D functions have now is “shallow hybrid.” What they need is technology to create a “deep hybrid” environment for successful and engaging learning. That technology will become critical to attaining better learning outcomes and driving organizational agility and adaptiveness. \\n\\n### About Kevin Ramesan\\nSenior Product Manager, X2O Media\\n\\nKevin is an application product strategist with extensive work experience designing and managing enterprise solutions and services. He helps X2O Media develop innovative solutions and grow. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"fZskyakOrWkiZaeEhuUda"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7HH3IIUfpjk8HZwESNXKta","type":"Entry","createdAt":"2022-11-01T09:15:40.843Z","updatedAt":"2022-11-15T15:53:36.139Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"5 Schritte zur Einrichtung eines Collaboration Room","en-US":"5 Steps To Creating A Collaboration Room","fr":"5 étapes pour créer une salle de collaboration"},"indexTitle":{"de":"5 Schritte zur Einrichtung eines Collaboration Room","en-US":"5 Steps To Creating A Collaboration Room","fr":"5 étapes pour créer une salle de collaboration"},"slug":{"de":"5-schritte-zur-einrichtung-eines-collaboration-room","en-US":"5-steps-to-creating-a-collaboration-room","fr":"5-etapes-pour-creer-une-salle-de-collaboration"},"localisation":{"de":true,"en-US":true,"fr":true},"showRecentPostsSection":{"de":true,"en-US":true,"fr":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1jCK0B6jfNnIB2XYaLJoun"}}},"startDate":{"en-US":"2022-11-01T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Mit einer hybriden Belegschaft wird der Bedarf an besseren Werkzeugen zur Erleichterung einer effektiven Zusammenarbeit noch wichtiger. ","en-US":"As the workforce evolves and becomes more hybrid, the need for better tools to facilitate effective collaboration becomes even more important. ","fr":"Avec une main-d\'œuvre hybride, le besoin de meilleurs outils pour faciliter une collaboration efficace devient encore plus important. "},"description":{"de":"Je mehr sich die Belegschaft weiterentwickelt und immer mehr zu einer hybriden Arbeitsumgebung wird, desto wichtiger wird der Bedarf an besseren Werkzeugen zur Erleichterung einer effektiven Zusammenarbeit. \\n\\nUm eine produktive Zusammenarbeit in einer hybriden Arbeitsumgebung zu ermöglichen, müssen Unternehmen ihren Mitarbeitern Zugang zu Collaboration Rooms bieten. \\n\\n## Was sind Collaboration Rooms und warum sind sie wichtig?\\n\\nKollaborationsräume sind hybride Räume, in denen Mitarbeiter zusammenkommen können, um an Projekten zu arbeiten, Dateien auszutauschen und effektiv zu kommunizieren. \\n\\nDie Effektivität dieser Kooperationsräume ist entscheidend. Ohne diese Räume können Mitarbeiter Schwierigkeiten haben, sich in der neuen Arbeitsweise zurechtzufinden, und weniger produzieren, als sie es mit den richtigen Tools könnten. In Unternehmen, die nicht die richtigen Tools zur Verfügung stellen, neigen die Mitarbeiter dazu, ihre eigenen Lösungen anzupassen, ihre eigenen Anwendungen und Geräte mitzubringen und Markenstandards uneinheitlich anzuwenden, sowohl intern als auch extern. Dies mindert nicht nur die Effizienz, sondern untergräbt auch den Ruf der Marke, die Moral und das Engagement.\\n\\nDas Eingeständnis, dass eine Veränderung notwendig ist, bedeutet jedoch nicht, dass die Veränderung erfolgreich oder optimal sein wird. Die Einrichtung eines Raums für die Zusammenarbeit ist nicht so einfach, wie einen Laptop oder einen Wandbildschirm in jeden Konferenzraum zu stellen und das Ganze zu beenden. Die Wahl der richtigen Technologie, von der Hardware bis zur Software, ist entscheidend dafür, dass die Mitarbeiter den Raum tatsächlich nutzen und den größten Nutzen aus der Investition ziehen können. \\n\\n## The Need for Productive Hybrid Spaces\\n\\nIn a study by Frost & Sullivan, 98% of employees believe future meetings will include remote participants. A lot of people need effective hybrid environments.\\n\\nBusinesses are also listening, adapting to better meet the communications needs of their workforce. According to Knight & Franklin, 55% of businesses surveyed believe they will increase the proportion of collaborative space in their offices over the next three years. (<a href=\\"https://www.knightfrank.co.uk/office-space/insights/culture-and-space/more-collaboration-space-in-offices/\\" target=\\"_blank\\">Knight & Franklin)</a>. Considering the cost in both the money and time that these collaborative projects entail, the fact that MOST businesses express willingness to pursue these tools says a lot.\\n\\n## Collaboration Rooms Are a Cross-Functional Investment with Multiple KPIs\\n\\nFundamentally, any project must start with a data-centric motivation that can be verified and analyzed. Start by understanding why collaboration rooms are important to your organization. \\n\\nWollen Sie die Produktivität Ihres Teams verbessern? Innovation vorantreiben? Mitarbeiter binden? Die Kundenzufriedenheit verbessern? Sobald Sie die wichtigsten Leistungsindikatoren (Key Performance Indicators, KPIs) für Ihr Unternehmen ermittelt haben, können Sie damit beginnen, die Auswirkungen Ihres Collaboration Rooms zu verfolgen. Wenn einer Ihrer KPIs beispielsweise die Teamproduktivität ist, können Sie die Anzahl der im Collaboration Room abgehaltenen Besprechungen, die durchschnittliche Dauer der Besprechungen und die während der Sitzung verwendeten Anwendungen erfassen. \\n\\nEs gibt viele Möglichkeiten, die Effektivität zu messen. Die Schwierigkeit besteht darin, aussagekräftige und messbare Kennzahlen auszuwählen. Im Folgenden finden Sie fünf Aktivitäten, die Ihnen helfen, das richtige Design und die richtigen Ziele für Ihr Projekt zu finden.\\n\\n## 5 Schritte zur Einrichtung eines Collaboration Room\\n\\n__1.\\tVerstehen Sie das Ziel__\\nDer wichtigste Teil des Prozesses besteht darin, den Zweck des zu schaffenden Raums für die Zusammenarbeit zu bestimmen und zu verstehen, wie der Raum genutzt werden soll - nicht nur von den Hauptbeteiligten des Projekts, sondern auch von den Endnutzern und Mitarbeitern oder Besuchern, die ihn nutzen werden. Arbeiten Sie die Szenarien für die Nutzung des Raums durch und definieren Sie sie. Was sind die Anwendungen und Ergebnisse dieser Umstände? Erstellen Sie einige Personas und Anwendungsfälle, um zu verstehen, was Sie zu erreichen versuchen.\\n\\n__2.\\tEine Größe passt nicht für alle__\\nJeder Raum für die Zusammenarbeit und jeder Arbeitsbereich ist einzigartig und hängt von den Menschen und den räumlichen Gegebenheiten des Raums/der Räume ab. Sie können keine Räume kopieren, die in anderen Organisationen funktionieren. Der physische Raum ist ein wichtiger Faktor bei der Auswahl der richtigen Umgebung, ebenso wie die Beleuchtung und die Zugänglichkeit. Es lohnt sich, sich für diesen Schritt Zeit zu nehmen, um sicherzustellen, dass alle wichtigen Überlegungen dokumentiert und diskutiert wurden, damit der Raum optimal genutzt werden kann.\\n\\n__3.\\tBilder sagen mehr als tausend Worte__\\nAnimationen sind ein wirkungsvolles Mittel, um eine Idee oder ein Design in die physische Welt zu bringen. Durch den Einsatz von Bildern, Zeichnungen und anderen künstlerischen Techniken können wir uns ein Bild davon machen, wie unser Arbeitsbereich aussehen wird, bevor er überhaupt gebaut ist. Das hilft uns, alle Nuancen zu erkennen, die möglicherweise angepasst werden müssen, um eine Atmosphäre zu schaffen, die die Nutzung der Werkzeuge erleichtert.\\n\\n__4.\\tGeld, Geld, Geld__\\nAlles dreht sich um Geld und um das Budget und die Investitionen, die zur Unterstützung dieser Projekte erforderlich sind, ob es sich nun um einen kleinen Besprechungsraum oder einen größeren Konferenzraum handelt. Die Investitionsrendite ist entscheidend, und die Beteiligten müssen eine fundierte Entscheidung über die Investition ihres Geldes treffen. Es ist wichtig, in Zusammenarbeit mit Ihren Technologiepartnern einen soliden Business Case zu entwickeln, um den Kostenvorteil des Collaboration Space zu verstehen und die Möglichkeiten zu maximieren.\\n\\n__5.\\tLeben nach der Installation__\\nHerzlichen Glückwunsch! Der Collaboration Space wurde gemäß den Spezifikationen installiert! Noch besser: Er funktioniert. Jetzt fängt die harte Arbeit erst richtig an. Um den ROI zu maximieren, müssen wir Arbeitsweisen festlegen und die Beteiligten unterstützen, damit jeder das Beste aus dieser neuen Arbeitsweise herausholt. Manche Menschen sind Befürworter des Wandels, andere wollen gar nicht, dass sich etwas ändert. Die Erleichterung dieses Lernprozesses ist absolut entscheidend. Verfolgen Sie dazu die KPIs und die Nutzung und sprechen Sie immer wieder darüber, wie die neuen Tools eingesetzt werden. \\n\\nBei X2O Media arbeiten wir mit Ihnen und Ihrem Team zusammen, um den von Ihnen gewünschten Collaboration Room zu konzipieren. Danach begleiten wir Sie durch die Designphase, die Inspektion vor Ort, die Installation und die Benutzerschulung, um sicherzustellen, dass Sie das Beste aus Ihrem neuen Raum für Zusammenarbeit herausholen. ","en-US":"As the workforce evolves and becomes more hybrid, the need for better tools to facilitate effective collaboration becomes even more important. \\n\\nTo enable productive collaboration in a hybrid working environment, companies need to provide their employees with access to collaboration rooms. \\n\\n## What Are Collaboration Rooms and Why are They Important?\\n<br>\\nCollaboration rooms are hybrid spaces where employees can come together to work on projects, share files and communicate effectively.\\n\\nEffectiveness of these collaboration rooms is critical. Without these rooms, employees can find themselves struggling to navigate the new way of working and producing less than they otherwise could with the right tools. Workplaces that do not provide the right tools also tend to see employees adapting their own solutions, bringing their own applications and devices, applying brand standards inconsistently across their efforts, both internally and externally. This not only reduces efficiency but also erodes brand reputation, morale and engagement.\\n\\nThat said, acknowledging that a change must be does not mean the change will be successful or optimal. Building a collaboration room is not as easy as throwing a laptop or a wall screen into each conference room and calling it a day. Choosing the right technology, from hardware to software, is critical for employees to actually use the room and get the most benefits from the investment. \\n\\n## The Need for Productive Hybrid Spaces\\n<br>\\nIn a study by Frost & Sullivan, 98% of employees believe future meetings will include remote participants. A lot of people need effective hybrid environments.\\n\\nBusinesses are also listening, adapting to better meet the communications needs of their workforce. According to Knight & Franklin, 55% of businesses surveyed believe they will increase the proportion of collaborative space in their offices over the next three years. (<a href=\\"https://www.knightfrank.co.uk/office-space/insights/culture-and-space/more-collaboration-space-in-offices/\\" target=\\"_blank\\">Knight & Franklin)</a>. Considering the cost in both the money and time that these collaborative projects entail, the fact that MOST businesses express willingness to pursue these tools says a lot.\\n\\n## Collaboration Rooms Are a Cross-Functional Investment with Multiple KPIs\\n\\nFundamentally, any project must start with a data-centric motivation that can be verified and analyzed. Start by understanding why collaboration rooms are important to your organization. \\n\\nAre you looking to improve team productivity? Drive innovation? Retain employees? Enhance customer satisfaction? Once you\'ve identified the key performance indicators (KPIs) that are most important to your organization, you can begin to track the impact of your collaboration room. For example, if one of your KPIs is team productivity, you can track metrics — the number of meetings held in the collaboration room, the average length of meetings, and the applications that were used during the session. \\n\\nThere are many ways to gauge effectiveness. The difficulty is choosing metrics that are both meaningful and measurable. Here are five activities that help guide the right design and goals for your project.\\n\\n## 5 Steps to Creating a Collaboration Room\\n\\n__1.\\tUnderstand the ambition__\\nThe most important part of the process is to determine the purpose of the collaborative space you are looking to create, and to understand how the space will be used — not just by the key stakeholders on the project but the end users and employees or visitors who will be using it. Work through and define the scenarios of how the space will be used. What are the applications and outputs of those circumstances? Create some personas and use cases to understand what you are trying to achieve.\\n\\n__2.\\tOne size doesn’t fit all__\\nEach collaboration room and workspace is unique, depending on people and the physical space of the room/s. You can’t replicate spaces that might work for other organizations. The physical space is an important factor in choosing the right environments, as is lighting and accessibility. It’s worth taking time on this step to ensure all the key considerations have been documented and discussed to ensure the best possible use of the space.\\n\\n__3.\\tPictures speak a thousand words__\\nAnimation is a powerful way to bring an idea or design into the physical world. By using imagery, drawings and other artistic techniques we can visualize what our workspace will look like before it\'s even built, which helps us identify any nuances that may need adjusting to create atmospheres that will make the tools easy to use.\\n\\n__4.\\tMoney, money, money__\\nIt all comes back to money and the budget and investment needed to support these projects, whether it’s a small huddle space or a larger meeting room. The return on investment is crucial and stakeholders need to make an informed decision about the investment of their money. It’s important to develop a solid business case in association with your technology partners to understand the cost benefit of the collaboration space and to maximize the opportunity.\\n\\n__5.\\tLife after Installation__\\nCongratulations! The collaboration space was installed to specifications! Even better, it works. Now the hard work really starts. To maximize ROI, we need to establish ways of working and supporting stakeholders, so that everyone gets the most from this new way of working. Some people are advocates for change; others never want anything to change. Facilitating that learning process is absolutely critical. To do that, track KPIs and usage, and keep talking about how to use new tools. \\n\\nAt X2O Media we partner with you and your team and work together to fully conceptualize the collaboration room experience that you are looking for. From there, we will guide you through the design phase, site inspection, installation and user training to ensure that you get the best out of your new collaboration space. \\n","fr":"Pour permettre une collaboration productive dans un environnement de travail hybride, les entreprises doivent donner à leurs employés l\'accès à des salles de collaboration. \\n\\n## Que sont les salles de collaboration et pourquoi sont-elles importantes ?\\n\\nLes salles de collaboration sont des espaces hybrides où les employés peuvent se réunir pour travailler sur des projets, partager des fichiers et communiquer efficacement. \\n\\nL\'efficacité de ces salles de collaboration est essentielle. Sans ces salles, les employés peuvent se retrouver à lutter pour s\'orienter dans la nouvelle façon de travailler et à produire moins qu\'ils ne le pourraient avec les bons outils. Les lieux de travail qui ne fournissent pas les bons outils ont également tendance à voir les employés adapter leurs propres solutions, apporter leurs propres applications et appareils, appliquer les normes de la marque de manière incohérente dans leurs efforts, tant en interne qu\'en externe. Cela réduit non seulement l\'efficacité, mais érode également la réputation de la marque, le moral et l\'engagement.\\n\\nCela dit, reconnaître qu\'un changement est nécessaire ne signifie pas que ce changement sera réussi ou optimal. Créer une salle de collaboration n\'est pas aussi simple que d\'installer un ordinateur portable ou un écran mural dans chaque salle de conférence et d\'en rester là. Il est essentiel de choisir la bonne technologie, du matériel aux logiciels, pour que les employés utilisent réellement la salle et tirent le meilleur parti de leur investissement. \\n\\n## Le besoin d\'espaces hybrides productifs\\n\\nIn a study by Frost & Sullivan, 98% of employees believe future meetings will include remote participants. A lot of people need effective hybrid environments.\\n\\nBusinesses are also listening, adapting to better meet the communications needs of their workforce. According to Knight & Franklin, 55% of businesses surveyed believe they will increase the proportion of collaborative space in their offices over the next three years. (<a href=\\"https://www.knightfrank.co.uk/office-space/insights/culture-and-space/more-collaboration-space-in-offices/\\" target=\\"_blank\\">Knight & Franklin)</a>. Considering the cost in both the money and time that these collaborative projects entail, the fact that MOST businesses express willingness to pursue these tools says a lot.\\n\\n## Collaboration Rooms Are a Cross-Functional Investment with Multiple KPIs\\n\\nFundamentally, any project must start with a data-centric motivation that can be verified and analyzed. Start by understanding why collaboration rooms are important to your organization. \\n\\nAre you looking to improve team productivity? Drive innovation? Fidéliser les employés ? Améliorer la satisfaction des clients ? Une fois que vous avez identifié les indicateurs clés de performance (ICP) les plus importants pour votre entreprise, vous pouvez commencer à suivre l\'impact de votre salle de collaboration. Par exemple, si l\'un de vos indicateurs clés de performance est la productivité de l\'équipe, vous pouvez suivre des paramètres tels que le nombre de réunions tenues dans la salle de collaboration, la durée moyenne des réunions et les applications utilisées pendant la session. \\n\\nIl existe de nombreuses façons de mesurer l\'efficacité. La difficulté est de choisir des paramètres qui soient à la fois significatifs et mesurables. Voici cinq activités qui vous aideront à définir la conception et les objectifs de votre projet.\\n\\n## 5 étapes de la création d\'une salle de collaboration\\n\\n__1.\\tComprendre l\'ambition__\\nLa partie la plus importante du processus consiste à déterminer l\'objectif de l\'espace de collaboration que vous cherchez à créer, et à comprendre comment l\'espace sera utilisé - pas seulement par les principales parties prenantes du projet, mais aussi par les utilisateurs finaux et les employés ou visiteurs qui l\'utiliseront. Étudiez et définissez les scénarios d\'utilisation de l\'espace. Quelles sont les applications et les résultats de ces circonstances ? Créez des personas et des cas d\'utilisation pour comprendre ce que vous essayez de réaliser.\\n\\n__2.\\tUne taille unique ne convient pas à tout le monde__\\nChaque salle de collaboration et espace de travail est unique, en fonction des personnes et de l\'espace physique de la ou des salles. Vous ne pouvez pas reproduire des espaces qui pourraient fonctionner pour d\'autres organisations. L\'espace physique est un facteur important pour choisir les bons environnements, tout comme l\'éclairage et l\'accessibilité. Il vaut la peine de prendre le temps de cette étape pour s\'assurer que toutes les considérations clés ont été documentées et discutées afin de garantir la meilleure utilisation possible de l\'espace.\\n\\n__3.\\tLes images valent mille mots__\\nL\'animation est un moyen puissant de transposer une idée ou un concept dans le monde physique. En utilisant des images, des dessins et d\'autres techniques artistiques, nous pouvons visualiser ce à quoi ressemblera notre espace de travail avant même qu\'il ne soit construit, ce qui nous aide à identifier toutes les nuances à ajuster pour créer des atmosphères qui rendront les outils faciles à utiliser.\\n\\n__4.\\tL\'argent, l\'argent, l\'argent__\\nTout revient à l\'argent, au budget et à l\'investissement nécessaires pour soutenir ces projets, qu\'il s\'agisse d\'un petit espace de caucus ou d\'une plus grande salle de réunion. Le retour sur investissement est crucial et les parties prenantes doivent prendre une décision éclairée quant à l\'investissement de leur argent. Il est important de développer une solide analyse de rentabilité en association avec vos partenaires technologiques afin de comprendre le rapport coût-bénéfice de l\'espace de collaboration et de maximiser l\'opportunité.\\n\\n__5.\\tLa vie après l\'installation__\\nFélicitations ! L\'espace de collaboration a été installé conformément aux spécifications ! Mieux encore, il fonctionne. Maintenant, le travail difficile commence vraiment. Pour maximiser le retour sur investissement, nous devons établir des méthodes de travail et soutenir les parties prenantes, afin que chacun tire le meilleur parti de cette nouvelle façon de travailler. Certaines personnes sont des partisans du changement, d\'autres ne veulent jamais que quelque chose change. Il est absolument essentiel de faciliter ce processus d\'apprentissage. Pour ce faire, suivez les indicateurs clés de performance et l\'utilisation, et continuez à parler de la façon d\'utiliser les nouveaux outils. \\n\\nChez X2O Media, nous nous associons à vous et à votre équipe et nous travaillons ensemble pour conceptualiser entièrement l\'expérience de la salle de collaboration que vous recherchez. À partir de là, nous vous guiderons tout au long de la phase de conception, de l\'inspection du site, de l\'installation et de la formation des utilisateurs afin de nous assurer que vous tirez le meilleur parti de votre nouvel espace de collaboration. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3qJAT86CQjACkyX9DG3Her"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4OHWYFx2PnexCPKeUqgL9P","type":"Entry","createdAt":"2022-11-15T14:57:21.868Z","updatedAt":"2022-11-15T15:53:19.498Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Überwindung der Herausforderungen des hybriden Lernens für Mitarbeiter","en-US":"Overcoming Employee Hybrid Learning Challenges","fr":"Surmonter les défis de l\'apprentissage hybride pour les employés"},"indexTitle":{"de":"Überwindung der Herausforderungen des hybriden Lernens für Mitarbeiter","en-US":"Overcoming Employee Hybrid Learning Challenges","fr":"Surmonter les défis de l\'apprentissage hybride pour les employés"},"slug":{"de":"ueberwindung-der-herausforderungen-des-hybriden-lernens-fuer-mitarbeiter","en-US":"overcoming-employee-hybrid-learning-challenges","fr":"surmonter-les-defis-de-l-apprentissage-hybride-pour-les-employes"},"localisation":{"de":true,"en-US":true,"fr":true},"showRecentPostsSection":{"de":true,"en-US":true,"fr":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3mClzk9YyckhjeV6JVa3lc"}}},"startDate":{"en-US":"2022-11-15T09:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Die Umstellung von Unternehmen auf eine hybride Belegschaft bringt eine Vielzahl von Herausforderungen mit sich. ","en-US":"Organizations are shifting to a hybrid workforce and that brings a multitude of challenges. Learn how to solve them and empower your workforce.","fr":"Les organisations se tournent vers une main-d\'œuvre hybride, ce qui entraîne une multitude de défis. "},"description":{"de":"# Die Herausforderungen des hybriden Lernens von Mitarbeitern bewältigen\\n\\nSeit einigen Jahren wenden sich Organisationen der hybriden Arbeit zu und versuchen, die Vorteile einer engagierteren und produktiveren Belegschaft zu nutzen.\\n\\n<a href=\\"https://www.accenture.com/us-en/blogs/business-functions-blog/hybrid-workforce\\" target=\\"_blank\\">63% der wachstumsstarken Unternehmen haben bereits ein Modell für \\"produktive Arbeitskräfte an jedem Ort\\"</a> eingeführt, bei dem sie die Ressourcen optimieren, um eine gesunde und produktive Belegschaft unabhängig vom physischen Standort zu gewährleisten.\\n\\nEs gibt jedoch Herausforderungen, um effiziente Arbeitsumgebungen bereitstellen zu können, sowie Initiativen zur \\"Produktivität an jedem Ort\\" zu unterstützen, um sicherzustellen, dass Mitarbeiter, die sowohl vom Büro aus als auch von unterwegs arbeiten, gute Leistungen erbringen und ihre Ziele erreichen.\\n\\nFür Lern- und Entwicklungsteams (L&D-Teams) können diese Herausforderungen am Arbeitsplatz unüberwindbar erscheinen, und zu verstehen, wie sie angegangen und überwunden werden können, wird zur obersten Priorität.\\n<br>\\n\\n## Die Herausforderungen des hybriden Lernens für L&D-Teams\\n\\n1. __Unterstützung durch Stakeholder__. \\nDie Unterstützung durch Interessengruppen geht über das Gewinnen der Zustimmung anderer Unternehmensbereiche hinaus und hilft Ihnen bei der Umsetzung von Lern- und Entwicklungsstrategien. Das hybride Lernen hat sich weiterentwickelt und die L&D-Teams müssen sicherstellen, dass ihr Unternehmen über die Systeme und Fähigkeiten verfügt, um hybride Lernprogramme im großen Stil umzusetzen - was früher gut zu haben war, ist heute eine Notwendigkeit. Die Herausforderung besteht darin, den Unternehmen Pläne zur Verfügung zu stellen, die die Investitionsrendite rechtfertigen, sowie die Investitionen, die notwendig sind, um die kontinuierliche Entwicklung dieser hybriden Lernprogramme zu unterstützen. Erfolgreiches hybrides Lernen erfordert eine anfängliche Unterstützung, um die Systeme online zu bringen, in Kombination mit einer kontinuierlichen Unterstützung, um die Nutzung und das Wachstum des Programms zu evangelisieren.\\n<br>\\n2. __Coordination__\\nL\'organisation d\'une session de formation hybride est plus complexe que celle d\'une session exclusivement en ligne ou en personne. L\'hybride est difficile car vous devez jongler avec les deux groupes de participants et la coordination exige un double effort pour s\'assurer que tout le monde a la même communication et les mêmes attentes avant une session.\\n<br>\\n3. __Créativité__\\nLa plupart des employés trouvent la créativité organisée rebutante et, du point de vue de l\'entreprise, ce n\'est pas une utilisation productive du temps. Faire participer les gens à une session hybride et à une séance d\'idéation créative collective peut fonctionner. Aber um den kreativen Saft zu sprudeln und ausgetretene Pfade zu verlassen, sollten Sie die Möglichkeit in Betracht ziehen, Ideen in kleineren Gruppen, in Kleingruppensitzungen oder sogar dadurch zu lancieren, dass Sie jedem Einzelnen Zeit zum Nachdenken geben.\\n<br>\\n4. __Ebenen des Engagements__.\\nJe größer die Sitzung, desto schwieriger ist es, das Engagement aller Teilnehmer zu steuern. Beispielsweise kann es für Moderatoren schwierig sein, sich mit Personen zu engagieren, die aus der Ferne beitreten und deren Kameras ausgeschaltet sind. Die Schulungs- und Kursmaterialien, die früher für persönliche Sitzungen funktionierten, sind nicht geeignet, um das Engagement der Lernenden aus der Ferne aufrechtzuerhalten. Durch die häufige Anpassung einer hybriden Lernumgebung werden sich die Menschen während einer Sitzung stärker engagiert fühlen und eher dazu bereit sein, ihre Kamera einzuschalten.\\n<br>\\n5. __Lernfortschritt__.\\nEine weitere Herausforderung beim hybriden Lernen besteht darin, den Fortschritt der Lernenden zu verfolgen und zu verstehen, ob die Einzelpersonen die Ergebnisse des Kurses und die Ziele einer Sitzung verstanden haben. Im Rahmen einer hybriden Sitzung wird die Überwachung des Fortschritts von Fernlernenden komplex und hängt von einer Echtzeitbewertung ab, aber mit der richtigen Technologie können Umfragen und analytische Daten verwendet werden, um das Niveau des Engagements und der Teilnahme zu überwachen.\\n<br>\\n6. __Menschliche Bindung__.\\nFür die meisten L&D-Fachleute ist die menschliche Bindung ein entscheidender Faktor, der überwunden werden muss, um hybrides Lernen erfolgreich zu gestalten. Blended Learning macht es sehr schwierig, eine menschliche Bindung zu den Lernenden aufzubauen und aufrechtzuerhalten, was sich auf das Engagement auswirkt. Wie schaffen Sie ein Gleichgewicht zwischen denen, die Ihnen physisch gegenüberstehen, und denen, die sich virtuell im Raum befinden? Wesentliche nonverbale Signale tragen dazu bei, Engagement zu schaffen und die Beteiligungsniveaus in einer Sitzung zu stimulieren, aber Moderatoren haben Schwierigkeiten, das Gleichgewicht zu steuern und diese Signale in einer hybriden Sitzung aufzuspüren.\\n<br>\\n7. __Unterrichtsmaterialien__.\\nDie Zeiten, in denen man ein Team mit physischen Materialien versorgen konnte, sind lange vorbei. Die Materialien und das Design von Kursen so anzupassen, dass sie sowohl in einem digitalen als auch in einem hybriden Raum funktionieren, ist eine Veränderung. Es braucht mehr Zeit und Aufwand, um die Pädagogik mit der Technologie zu verbinden. Die Technologie muss es Ihren Lernenden im Klassenzimmer ermöglichen, ihre eigene Sitzung auf die gleiche Weise zu erleben wie der Fernteilnehmer und persönliche Notizen zu machen.\\n<br>\\n8. __Technische Probleme__\\nTechnische Probleme können viele verschiedene Formen annehmen, und beim hybriden Lernen ist das Risiko eines Ausrutschers doppelt so hoch: Es gibt sowohl Personen, die im Raum anwesend sind, als auch solche, die aus der Ferne teilnehmen, und jedes technische Problem stört das Lernen und Lehren. Blended Learning stellt eine Verbindung zwischen den virtuellen Teilnehmern und den Teilnehmern im Raum her, was ein großer Fortschritt ist, aber was passiert, wenn die Technologie versagt? Damit hybrides Lernen effektiv ist, muss es nahtlos funktionieren\\n\\n### Ein Leitfaden zur Bewältigung der Herausforderungen des hybriden Lernens.\\nGleichheit ist für das hybride Lernen von größter Bedeutung. Jeder, der an einer hybriden Lernsitzung teilnimmt, sollte eine gleichwertige Lernerfahrung haben, unabhängig davon, ob er sich im Raum oder in der Ferne befindet. Wie können Sie die grundlegenden Herausforderungen überwinden, um eine produktive Lernumgebung zu schaffen und ein gleichberechtigtes Lernerlebnis zu bieten?\\n\\n__Ein Sitzplatz im Raum__.\\nEgal, ob es sich um einen physischen Stuhl oder einen virtuellen Sitzplatz handelt, jeder Lernende braucht einen eigenen Platz im Raum, um die beste Chance zu haben, während einer Sitzung teilzunehmen und sich zu engagieren. So können sich alle leicht sehen und miteinander sprechen, und für den Gastgeber ist es wichtig, dass jeder einen einheitlichen Platz im Raum hat. Wie bei einem Teilnehmer im Raum sollte der Bildschirm des virtuellen Teilnehmers nicht verrutschen. Stattdessen sollte er eine dedizierte Position haben, damit er direkt angesprochen und bei Bedarf aufgefordert werden kann, um sein Verständnis zu stärken und die Lernerfahrung menschlicher zu gestalten. Lernlösungen, bei denen sich die Personen entsprechend der Person, die zuletzt gesprochen hat, bewegen, berücksichtigen diese Funktion selten und bieten nicht das gleiche Maß an Engagement und Lernkohärenz.\\n<br>\\n__Konsistenz ist der Schlüssel__.\\nLernende, egal wo sie sich befinden, sollten für eine Sitzung die gleichen Aufgaben und das gleiche Lernmaterial erhalten, in der Lage sein, ihre eigenen Notizen zu machen und bei Bedarf mit Gleichaltrigen zusammenzuarbeiten. Die Funktion, eine Sitzung aufzuzeichnen oder nach dem Ende einer Sitzung auf Inhalte zuzugreifen, ist ebenfalls wertvoll, um Inklusivität zu gewährleisten. Dies ist ideal für diejenigen, die etwas aufholen müssen oder mehr Zeit mit einem bestimmten Bereich oder einer Aufgabe verbringen möchten.\\n<br>\\n__Kameras auf__.\\nIn einer Gruppe kann das Verbinden und Kommunizieren durch Augenkontakt Vertrauen und eine emotionale Verbindung herstellen. Sie können auf nonverbale Hinweise wie ein Lächeln, ein unangenehmes Gesicht oder eine neugierige Pose achten. Beim hybriden Lernen geht es nicht darum, Interaktionen wie im persönlichen Gespräch nachzustellen, sondern vielmehr darum, andere bedeutsame Momente in der Sitzung zu schaffen, die alle Teilnehmer, ob virtuell oder physisch, einbeziehen.\\n\\nEin gutes Beispiel dafür, was nicht funktioniert, ist der Galerieblick, bei dem die Leute in den meisten Fällen die Kamera ausschalten, um nicht gesehen zu werden, wenn sie nicht sprechen. Der geschickte Einsatz von Technologie kann hier helfen - wenn beispielsweise nur die letzten vier Redner gezeigt werden, kann dies die Spannung verringern. Selbst wenn also alle Teilnehmer ihre Kameras eingeschaltet haben, sind sie in einer Galerieansicht nicht für alle sichtbar, sodass sich die Moderatoren und Teilnehmer gegenseitig sehen können.\\n<br>\\n__Lernräume__\\nFür den Erfolg Ihrer Sitzung und Ihres Lernens ist es entscheidend, dass der Raum so eingerichtet ist, dass er sowohl für die anwesenden Lernenden als auch für die Lernenden aus der Ferne geeignet ist. Möglicherweise müssen Sie Gegenstände verschieben, um einen optimalen Lernbereich zu schaffen, und Sie sollten in Erwägung ziehen, die Bildschirme der Fernlernenden so zu verschieben, dass sie sich hinter den Lernenden im Raum befinden. So kann der Gastgeber alle Teilnehmer der Sitzung sehen und wesentliche nonverbale Signale auffangen.\\n\\n<br>\\n__Zeit für Konzentration__.\\nDie Kommunikation der Erwartungen an die Sitzung ist wichtig für den Erfolg, und alle Lernenden sollten dazu angehalten werden, anwesend zu sein und sich so zu fühlen, als wären sie im Raum. Diejenigen, die aus der Ferne an der Sitzung teilnehmen, sollten aufgefordert werden, andere Browser und Software zu schließen, damit sie sich ganz auf die Sitzung konzentrieren können. Diejenigen, die sich im Raum befinden, sollten ihr Telefon weglegen und bereit sein, zu lernen. Um dies zu erleichtern, interagieren Sie mit den Teilnehmern, sobald sie die Sitzung betreten, sei es im Raum oder virtuell.\\n\\nDie Technologie einer hybriden Lernumgebung muss es dem Gastgeber ermöglichen, zu erkennen, ob ein entfernter Lernender aufmerksam ist. Wenn also jemand nicht aufmerksam ist, kann er ihn wieder in das Gespräch einbeziehen, genauso wie er es mit einer Person tun würde, die im Raum anwesend ist.\\n<br>\\n__Diskussionsgruppen verwenden__\\nSitzungen in kleinen Gruppen sind eine wertvolle Möglichkeit, den Teilnehmern die Möglichkeit zu geben, in einem bequemeren und intimeren Raum zu diskutieren und Ansichten und Meinungen auszutauschen. Auch diese Sitzungen erfordern ein definiertes Lernziel. Sie haben eine große Wirkung, wenn sie richtig eingesetzt werden, und können mehr Ideen und Beiträge hervorbringen, da die Menschen die Zeit und das Umfeld haben, sich frei zu äußern. Die Einrichtung von Diskussionsgruppen mit hybriden Teilnehmern kann kompliziert und schwierig sein, ist aber für den reibungslosen Ablauf der Sitzung von entscheidender Bedeutung. Die richtige Technologie kann helfen, diese Kluft zu überbrücken, indem sie sicherstellt, dass die Teilnehmer miteinander kommunizieren und zusammenarbeiten können, und indem sie dem Moderator die Möglichkeit gibt, die Arbeit jeder Gruppe zu sehen und sie mit der gesamten Gruppe zu teilen.\\n<br>\\n__Vorbereitung ist alles__.\\nTechnische Probleme werden immer unvorhersehbar sein, aber es können einige Maßnahmen ergriffen werden, um sie abzumildern. Dazu gehört die Empfehlung, dass Fernlernende über eine solide Internetverbindung verfügen sollten, und die Überprüfung, ob die Technologie im physischen Raum wie erwartet funktioniert. Eine gute Idee ist es, vor jeder Sitzung einen Probelauf durchzuführen, um etwaige Probleme zu beheben und sich mit der Technologie vertraut zu machen. Es ist hilfreich, hybride Sitzungen als Live-Streaming-Umgebungen zu betrachten, wie eine Fernsehsendung mit einem Live-Publikum. Es reicht nicht, einfach nur anzukommen und zu präsentieren, man muss auch proben und sich vorbereiten. Das bedeutet nicht, dass die Technologie kompliziert sein muss, aber die Vorbereitung ist der Schlüssel zum Erfolg Ihrer Hybridsitzungen.\\n_ _ _ _ _\\n\\n### Hybride Lernsoftware hilft, die Probleme von Schulungs- und Entwicklungsteams zu lösen.\\n\\nX2O OneRoom bietet hybride Lernumgebungen, die entfernten Benutzern einen gleichberechtigten Sitzplatz im Raum mit ihrer eigenen Perspektive und einem einzigartigen Audiostream sowie eine intuitive Benutzeroberfläche für eine immersive Lernerfahrung bieten.\\n\\nMithilfe eines integrierten Whiteboards und eines Inhaltsrepositoriums können Lernende gemeinsam oder einzeln Ressourcen beisteuern und mit Anmerkungen versehen. OneRoom enthält Funktionen zum Teilen von Inhalten, die den Lernenden den Unterricht visuell zum Leben erwecken, sei es mithilfe externer Geräte oder intelligenter Annotationen, die in späteren Sitzungen erneut betrachtet werden können, was leistungsstark ist und das Engagement erhöht. Die Inhalte der Sitzungen müssen für alle zugänglich sein, unabhängig davon, wo sie sich befinden.\\n\\nMit OneRoom können Sie einnehmende Sitzungen mithilfe interaktiver Tools wie Umfragen und Diskussionsgruppen organisieren, einschließlich der Erstellung kleiner Diskussionsgruppen mit Teilnehmern im Raum und aus der Ferne.\\n\\nBei X2O Media arbeiten wir mit Ihnen und Ihrem Team zusammen und unterstützen Sie dabei, die richtige Blended-Learning-Erfahrung für Ihre Organisation zu konzeptualisieren und zu schaffen. Sprechen Sie mit einem Vertreter, um Ihre Blended-Learning-Probleme zu lösen, oder laden Sie unser <a href=\\"https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs\\" target=\\"_blank\\">Whitepaper</a> herunter, das einige der besten Praktiken weitergibt, die Lern- und Entwicklungsmanager bei der Anpassung an das Blended Learning gelernt haben.\\n","en-US":"# Overcoming employee hybrid learning challenges \\n\\nOrganizations have been transitioning to hybrid working now for several years, trying to reap the benefits it brings with a more engaged and productive workforce. \\n\\n<a href=\\"https://www.accenture.com/us-en/blogs/business-functions-blog/hybrid-workforce\\" target=\\"_blank\\">63% of high-growth companies have already adopted a “productive anywhere” workforce model</a> where they are optimizing the resources to ensure a healthy and productive workforce regardless of physical location. \\n\\nHowever, there are challenges that need to be overcome to be able to provide effective workplace environments, as well as support the “productive anywhere” initiatives to ensure employees working both from an office and remotely are performing and  fulfilling their objectives.\\n\\nFor learning and development (L&D) teams, these workplace challenges can seem overwhelming, and understanding on how to approach and overcome them is becoming a top priority. \\n<br>\\n\\n## Hybrid learning challenges for Learning and Development teams\\n\\n1. __Stakeholder support__ \\nStakeholder support goes beyond getting buy-in from other areas of the business to support you in delivering learning and development strategies. Hybrid learning has evolved, and L&D teams must ensure their business has the systems and capabilities in place to deliver hybrid learning programs at scale — something which was nice to have is now a necessity. The challenge is to provide business with plans to justify return on investment, and the investment to support ongoing development of those hybrid learning programmes. Successful hybrid learning needs upfront support to bring the systems online combined with continuous support to evangelize the use and growth of the program.\\n<br>\\n2. __Coordination__\\nHosting a hybrid training session has added complexities over delivering an exclusively online or in-person session. Hybrid is hard as you juggle both sets of participants and coordination requires double the effort to make sure everyone has the same communication and expectations before a session. \\n<br>\\n3. __Creativity__\\nMost employees find organized creativity off-putting and, from a business perspective, it isn’t a productive use of time. Having people join a hybrid session and take part in a collective creative ideation session can work. But, to get the creative juices flowing and think outside of the box, consider the opportunity to kick around ideas as part of smaller groups, break-out sessions or even giving individuals time to think.\\n<br>\\n4. __Engagement levels__\\nThe larger the session, the harder it is to manage engagement with all participants. For instance, facilitators can find it hard to engage with people who join remotely and have their cameras off. The training and course materials that once worked for in-person sessions does not keep remote learners engaged. Adapting a hybrid learning environment often will make people feel more engaged during a session and more likely to turn on their cameras.\\n<br>\\n5. __Learner progress__\\nAnother challenge with hybrid learning is tracking learner progress and understanding if individuals have grasped the course outcomes and objectives of a session. Within a hybrid session, tracking remote learners’ progress becomes complex and relies on real-time assessment, but with the right technology polls and analytics data can be used to monitor engagement and participation levels.\\n<br>\\n6. __Human connection__\\nFor most L&D professionals human connection is crucial to overcome for successful hybrid learning. Hybrid learning makes it significantly difficult to establish and maintain a human connection with learners, which in turn impacts engagement. How do you create the balance between those physically in front of you and those virtually in the room? Vital non-verbal cues help create engagement and drive participation levels in a session, but it’s a struggle for facilitators to manage the balance and pick up on those cues within a hybrid session. \\n<br>\\n7. __Course materials__\\nLong gone are the days where you can provide physical handouts to a team. Adapting course materials and course design to work in both a digital and hybrid space is a shift. It requires more time and effort to blend the pedagogy with the technology. Technology needs to enable your in-room learners to have their own individual experience of the session in the same fashion as the remote participant and be able to make their own unique notes.\\n<br>\\n8. __Technical issues__\\nTechnical issues can take many different forms, and with hybrid learning this opportunity for something to go awry is doubled — you have both people in the room and those joining remotely, and any tech issues disrupt the learning and teaching. Hybrid learning creates a connection between virtual and in-room participants is great progress, but what happens when the technology fails? For hybrid learning to be effective it needs to work seamlessly.\\n<br>\\n\\n### A guide to overcoming hybrid learning challenges \\nEquality is paramount for hybrid learning. Everyone who joins a hybrid learning session needs to have an equal learning experience, whether they’re in the room or remote. How do you overcome the fundamental challenges to provide a productive learning environment and deliver a consistent learning experience?\\n\\n__A seat in the room__\\nWhether it’s a physical chair or a virtual seat, each learner needs a dedicated place in the room to be given the best opportunity to participate and engage during a session. This makes it easy for everyone to see and speak to each other and it is important for the host that everyone has a consistent place in the room. Similar to an in-room attendee, the virtual participant’s screen should not move around. But rather, have a dedicated position so they can be addressed directly and called upon when needed to reinforce their understanding and humanize the learning experience. Training solutions where people move around based on who spoke last rarely consider this feature and don’t provide the same level of engagement and learning consistency. \\n<br>\\n__Consistency is key__\\nLearners — irrelevant of their location — should be given the same tasks and course materials for a session, be able to make their own individual notes and collaborate with their peers as needed. Functionality to record a session or access content after a session has finished is also valuable to ensure inclusivity. This is ideal for those who need to catch up or spend additional time on a specific area or task. \\n<br>\\n__Cameras on__\\nIn a group setting connecting and communicating with eye contact helps to build trust and emotional connection. You can pick out non verbal cues such as a smile, a disagreeable face or an inquisitive pose. For hybrid learning it’s not about recreating the interactions as in person, rather it’s about creating other meaningful moments in the session that engage with everyone in the room, whether that’s virtual or physical.\\n\\nA great example of how this doesn’t work is with a gallery view, where in most circumstances people turn their cameras off to avoid people seeing them when they’re not talking. Using technology in the right way can help with this - for example only showing the last four speakers helps reduce the tension so, while everyone has their cameras on they aren’t visible in a gallery view to everyone and allows facilitators and participants to see each other.\\n<br>\\n__Learning spaces__\\nHaving a room that is set up in a way that works for both in-room and remote learners is vital to the success of your session and learning. You might need to move things around to create the optimal learning space, and consider moving screens with remote learners so they are behind the in-room learners. This will help the host see everyone participating in the session, and pick up on the critical non verbal cues.  \\n<br>\\n__Focus time__\\nCommunication of the session expectations is important for success, and all learners should be encouraged to be present and feel as though they’re in the room. Those joining remotely should be asked to close other browsers and software for their undivided attention. Those in the room should have their phones away and be ready to learn. To make this easier, interact with people as they enter the session, whether that’s in-room or virtual.\\n\\nThe technology in a hybrid learning environment should enable the host to know if a remote learner is being attentive. This way if someone is not paying attention they can draw them back into the conversation, just like they would with someone in the room. \\n<br>\\n__Use breakout groups__\\nBreakout sessions are a valuable way to allow participants to chat and exchange points of views and opinions in a more comfortable and intimate space. These sessions also require a defined learning objective. They are impactful if used correctly and can generate more ideas and contributions as people have the time and environment to speak freely. Creating breakout groups with hybrid participants can be complicated, and difficult to achieve, but is key to running a seamless session. The right technology can help bridge this gap by ensuring participants can communicate and collaborate together, and by giving the facilitator the opportunity to see each group\'s work and share it back to the wider group. \\n<br>\\n__Preparation is key__\\nTech issues will always be unpredictable but there are certain things that can be done to mitigate issues. This includes recommending that remote learners have a strong internet connection and checking the technology in the physical room works as expected. A good idea is to do a dry-run before each session to alleviate any issues and get comfortable with the technology. It helps to think of hybrid sessions as live broadcast environments like a tv show with a live audience. You wouldn’t just turn up and present, you would rehearse and be prepared. This doesn’t mean the technology needs to be complicated, but preparation is key to the success of your hybrid sessions.\\n\\n_ _ _ _ _\\n\\n### A Hybrid Learning Software Helps Solve for Learning and Development Team Challenges\\nX2O OneRoom provides hybrid learning environments that give remote users an equal seat in the room with their own unique perspective and audio stream along with an intuitive UI for an immersive learning experience.\\n\\nWith an integrated whiteboard and content repository learners can contribute and annotate on assets together or individually. OneRoom includes content sharing capabilities that visually bring to life training for learners, whether that’s using external devices or using smart annotations that can be revisited in subsequent sessions are powerful and increase engagement. All session content should be accessible to everyone, regardless of where they are.\\n\\nOneRoom enables you to deliver engaging sessions using interactive tools such as polls and breakout groups including creating smaller breakout groups with a blend of in-room and remote participants.With the support of the analytics dashboard instructors can also track learner engagement and see how learners have contributed.\\n\\nAt X2O Media we work and support you and your team to conceptualize and create the hybrid learning experience that is right for your organization. Talk to a representative about solving your hybrid learning challenges, or download our <a href=\\"https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs\\" target=\\"_blank\\">Engaging Hybrid </a> Whitepaper which shares some of the best practices L&D Managers have learnt as they adapt to hybrid learning. ","fr":"# Relever les défis de l\'apprentissage hybride des employés\\n\\nCela fait maintenant plusieurs années que les organisations se tournent vers le travail hybride, en essayant d\'en récolter les avantages avec une main-d\'œuvre plus engagée et plus productive. \\n\\n<a href=\\"https://www.accenture.com/us-en/blogs/business-functions-blog/hybrid-workforce\\" target=\\"_blank\\">63% des entreprises à forte croissance ont déjà adopté un modèle de main-d\'œuvre \\"productive en tout lieu\\"</a> où elles optimisent les ressources pour garantir une main-d\'œuvre saine et productive indépendamment de l\'emplacement physique. \\n\\nCependant, il y a des défis à relever pour pouvoir fournir des environnements de travail efficaces, ainsi que pour soutenir les initiatives de \\"productivité en tout lieu\\" afin de garantir que les employés travaillant à la fois depuis un bureau et à distance soient performants et atteignent leurs objectifs.\\n\\nPour les équipes d\'apprentissage et de développement (L&D), ces défis sur le lieu de travail peuvent sembler insurmontables, et comprendre comment les aborder et les surmonter devient une priorité absolue.\\n<br>\\n\\n## Les défis de l\'apprentissage hybride pour les équipes de formation et de développement\\n\\n1. __Soutien des parties prenantes__ \\n<br>\\nLe soutien des parties prenantes va au-delà de l\'obtention de l\'adhésion d\'autres secteurs de l\'entreprise pour vous aider à mettre en œuvre des stratégies d\'apprentissage et de développement. L\'apprentissage hybride a évolué et les équipes de L&D doivent s\'assurer que leur entreprise dispose des systèmes et des capacités nécessaires à la mise en œuvre de programmes d\'apprentissage hybride à grande échelle - ce qui était une bonne chose à avoir est désormais une nécessité. Le défi consiste à fournir aux entreprises des plans justifiant le retour sur investissement, ainsi que l\'investissement nécessaire pour soutenir le développement continu de ces programmes d\'apprentissage hybride. Un apprentissage hybride réussi nécessite un soutien initial pour mettre les systèmes en ligne, combiné à un soutien continu pour évangéliser l\'utilisation et la croissance du programme.\\n<br>\\n2. __Coordination__\\n<br>\\nL\'organisation d\'une session de formation hybride est plus complexe que celle d\'une session exclusivement en ligne ou en personne. L\'hybride est difficile car vous devez jongler avec les deux groupes de participants et la coordination exige un double effort pour s\'assurer que tout le monde a la même communication et les mêmes attentes avant une session.\\n<br>\\n3. __Créativité__\\n<br>\\nLa plupart des employés trouvent la créativité organisée rebutante et, du point de vue de l\'entreprise, ce n\'est pas une utilisation productive du temps. Faire participer les gens à une session hybride et à une séance d\'idéation créative collective peut fonctionner. Mais pour faire jaillir le jus créatif et sortir des sentiers battus, envisagez la possibilité de lancer des idées dans le cadre de groupes plus restreints, de sessions en petits groupes ou même en donnant à chacun le temps de réfléchir.\\n<br>\\n4. __Niveaux d\'engagement__\\n<br>\\nPlus la session est importante, plus il est difficile de gérer l\'engagement de tous les participants. Par exemple, les animateurs peuvent avoir du mal à s\'engager avec les personnes qui se joignent à distance et dont les caméras sont éteintes. Les supports de formation et de cours qui fonctionnaient autrefois pour les sessions en personne ne permettent pas de maintenir l\'engagement des apprenants à distance. En adaptant souvent un environnement d\'apprentissage hybride, les gens se sentiront plus engagés pendant une session et plus enclins à allumer leur caméra.\\n<br>\\n5. __Progrès de l\'apprenant__\\n<br>\\nUn autre défi de l\'apprentissage hybride est de suivre les progrès de l\'apprenant et de comprendre si les individus ont compris les résultats du cours et les objectifs d\'une session. Dans le cadre d\'une session hybride, le suivi des progrès des apprenants à distance devient complexe et repose sur une évaluation en temps réel, mais avec la bonne technologie, les sondages et les données analytiques peuvent être utilisés pour surveiller les niveaux d\'engagement et de participation.\\n<br>\\n6. __Lien humain__\\n<br>\\nPour la plupart des professionnels du L&D, le lien humain est un élément crucial à surmonter pour réussir l\'apprentissage hybride. L\'apprentissage hybride rend très difficile l\'établissement et le maintien d\'un lien humain avec les apprenants, ce qui a un impact sur l\'engagement. Comment créer l\'équilibre entre ceux qui sont physiquement en face de vous et ceux qui sont virtuellement dans la salle ? Les signaux non verbaux essentiels contribuent à créer l\'engagement et à stimuler les niveaux de participation dans une session, mais les animateurs ont du mal à gérer l\'équilibre et à repérer ces signaux dans une session hybride.\\n<br>\\n7. __Matériel de cours__\\n<br>\\nIl est loin le temps où l\'on pouvait fournir des documents physiques à une équipe. Adapter le matériel et la conception des cours pour qu\'ils fonctionnent à la fois dans un espace numérique et hybride est un changement. Il faut plus de temps et d\'efforts pour associer la pédagogie à la technologie. La technologie doit permettre à vos apprenants en salle de vivre leur propre expérience de la session de la même manière que le participant à distance et de prendre des notes personnelles.\\n<br>\\n8. __Les problèmes techniques__\\n<br>\\nLes problèmes techniques peuvent prendre de nombreuses formes différentes et, dans le cas de l\'apprentissage hybride, les risques de dérapage sont multipliés par deux : il y a à la fois des personnes présentes dans la salle et d\'autres qui se joignent à distance, et tout problème technique perturbe l\'apprentissage et l\'enseignement. L\'apprentissage hybride crée une connexion entre les participants virtuels et ceux présents dans la salle, c\'est un grand progrès, mais que se passe-t-il lorsque la technologie échoue ? Pour que l\'apprentissage hybride soit efficace, il doit fonctionner de manière transparente.\\n<br>\\n\\n### Un guide pour surmonter les défis de l\'apprentissage hybride\\nL\'égalité est primordiale pour l\'apprentissage hybride. Toute personne qui participe à une session d\'apprentissage hybride doit bénéficier d\'une expérience d\'apprentissage égale, qu\'elle soit dans la salle ou à distance. Comment surmonter les défis fondamentaux pour créer un environnement d\'apprentissage productif et offrir une expérience d\'apprentissage homogène ?\\n\\n__Un siège dans la salle__\\n<br>\\nQu\'il s\'agisse d\'une chaise physique ou d\'un siège virtuel, chaque apprenant a besoin d\'une place dédiée dans la salle pour avoir la meilleure chance de participer et de s\'engager pendant une session. Cela permet à chacun de se voir et de se parler facilement et il est important pour l\'hôte que chacun ait une place cohérente dans la salle. Comme pour un participant dans la salle, l\'écran du participant virtuel ne doit pas se déplacer. Il doit plutôt avoir une position dédiée afin que l\'on puisse s\'adresser à lui directement et le solliciter si nécessaire pour renforcer sa compréhension et humaniser l\'expérience d\'apprentissage. Les solutions de formation où les personnes se déplacent en fonction de la personne qui a parlé en dernier prennent rarement en compte cette fonctionnalité et n\'offrent pas le même niveau d\'engagement et de cohérence d\'apprentissage.\\n<br>\\n__La cohérence est la clé__\\n<br>\\nLes apprenants, où qu\'ils se trouvent, doivent recevoir les mêmes tâches et le même matériel pédagogique pour une session, être en mesure de prendre leurs propres notes et de collaborer avec leurs pairs si nécessaire. La fonctionnalité permettant d\'enregistrer une session ou d\'accéder au contenu après la fin d\'une session est également précieuse pour garantir l\'inclusivité. C\'est idéal pour ceux qui ont besoin de rattraper leur retard ou de passer plus de temps sur un domaine ou une tâche spécifique.\\n<br>\\n__Caméras sur__\\n<br>\\nDans un groupe, le fait de se connecter et de communiquer par le biais du contact visuel permet d\'instaurer la confiance et une connexion émotionnelle. Vous pouvez repérer des indices non verbaux tels qu\'un sourire, un visage désagréable ou une pose inquisitrice. Pour l\'apprentissage hybride, il ne s\'agit pas de recréer les interactions comme en personne, mais plutôt de créer d\'autres moments significatifs dans la session qui engagent tous les participants, qu\'ils soient virtuels ou physiques..\\n\\nUn bon exemple de ce qui ne fonctionne pas est la vue en galerie, où, dans la plupart des cas, les gens éteignent leur caméra pour éviter d\'être vus lorsqu\'ils ne parlent pas. L\'utilisation judicieuse de la technologie peut y contribuer - par exemple, le fait de ne montrer que les quatre derniers orateurs permet de réduire la tension. Ainsi, même si tous les participants ont leur caméra allumée, ils ne sont pas visibles de tous dans une vue en galerie, ce qui permet aux animateurs et aux participants de se voir les uns les autres.\\n<br>\\n__Espaces d\'apprentissage__\\n<br>\\nIl est essentiel pour le succès de votre session et de votre apprentissage que la salle soit aménagée de manière à convenir à la fois aux apprenants présents et aux apprenants distants. Vous devrez peut-être déplacer des objets pour créer un espace d\'apprentissage optimal et envisager de déplacer les écrans des apprenants à distance pour qu\'ils se trouvent derrière les apprenants en salle. Cela permettra à l\'hôte de voir tous les participants à la session et de capter les signaux non verbaux essentiels.  \\n<br>\\n__Temps de concentration__\\n<br>\\nLa communication des attentes de la session est importante pour le succès, et tous les apprenants doivent être encouragés à être présents et à se sentir comme s\'ils étaient dans la salle. Les personnes qui se joignent à la session à distance doivent être invitées à fermer les autres navigateurs et logiciels pour pouvoir se consacrer entièrement à la session. Ceux qui sont dans la salle doivent éloigner leur téléphone et être prêts à apprendre. Pour faciliter les choses, interagissez avec les participants dès leur entrée dans la session, que ce soit dans la salle ou virtuellement.\\n\\nLa technologie d\'un environnement d\'apprentissage hybride doit permettre à l\'hôte de savoir si un apprenant distant est attentif. Ainsi, si quelqu\'un n\'est pas attentif, il peut le ramener dans la conversation, comme il le ferait avec une personne présente dans la salle.\\n<br>\\n__Utiliser des groupes de discussion__\\n<br>\\nLes sessions en petits groupes sont un moyen précieux de permettre aux participants de discuter et d\'échanger des points de vue et des opinions dans un espace plus confortable et plus intime. Ces sessions nécessitent également un objectif d\'apprentissage défini. Elles ont un impact important si elles sont utilisées correctement et peuvent générer plus d\'idées et de contributions car les gens ont le temps et l\'environnement pour s\'exprimer librement. La création de groupes de discussion avec des participants hybrides peut être compliquée et difficile à réaliser, mais elle est essentielle au bon déroulement de la session. La bonne technologie peut aider à combler ce fossé en garantissant que les participants peuvent communiquer et collaborer ensemble, et en donnant à l\'animateur la possibilité de voir le travail de chaque groupe et de le partager avec l\'ensemble du groupe.\\n<br>\\n__La préparation est essentielle__\\n<br>\\nLes problèmes techniques seront toujours imprévisibles, mais certaines mesures peuvent être prises pour les atténuer. Il faut notamment recommander aux apprenants à distance de disposer d\'une connexion Internet solide et vérifier que la technologie dans la salle physique fonctionne comme prévu. Une bonne idée est de faire un essai avant chaque session pour pallier tout problème et se familiariser avec la technologie. Il est utile de considérer les sessions hybrides comme des environnements de diffusion en direct, comme une émission de télévision avec un public en direct. Il ne suffit pas d\'arriver et de présenter, il faut répéter et se préparer. Cela ne signifie pas que la technologie doit être compliquée, mais la préparation est la clé du succès de vos sessions hybrides.\\n\\n_ _ _ _ _\\n### Un logiciel d\'apprentissage hybride aide à résoudre les problèmes des équipes de formation et de développement\\nX2O OneRoom fournit des environnements d\'apprentissage hybrides qui donnent aux utilisateurs distants un siège égal dans la salle avec leur propre perspective et flux audio unique, ainsi qu\'une interface utilisateur intuitive pour une expérience d\'apprentissage immersive.\\n\\nGrâce à un tableau blanc et un référentiel de contenu intégrés, les apprenants peuvent contribuer et annoter des ressources ensemble ou individuellement. OneRoom comprend des fonctions de partage de contenu qui donnent visuellement vie à la formation pour les apprenants, que ce soit à l\'aide de dispositifs externes ou d\'annotations intelligentes qui peuvent être revisitées lors de sessions ultérieures, ce qui est puissant et accroît l\'engagement. Le contenu des sessions doit être accessible à tous, où qu\'ils se trouvent.\\n\\nOneRoom vous permet d\'organiser des sessions engageantes à l\'aide d\'outils interactifs tels que des sondages et des groupes de discussion, y compris la création de petits groupes de discussion avec des participants dans la salle et à distance.\\n\\nChez X2O Media, nous travaillons avec vous et votre équipe et nous vous soutenons pour conceptualiser et créer la bonne expérience d\'apprentissage mixte pour votre organisation. Discutez avec un représentant pour résoudre vos problèmes d\'apprentissage mixte, ou téléchargez notre <a href=\\"https://www2.x2omedia.com/How_to_create_effective_hybrid_training_programs\\" target=\\"_blank\\">\\"Engaging Hybrid\\" </a> livre blanc qui partage certaines des meilleures pratiques que les responsables de la formation et du développement ont apprises en s\'adaptant à l\'apprentissage mixte."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5gUBD0HwjwLx4elUhb7LtQ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WpZCSifw91WE9QwcqrWH5","type":"Entry","createdAt":"2021-02-25T20:32:23.852Z","updatedAt":"2022-08-11T15:09:54.994Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Neue Zertifizierung: X2O Media nun mit \\"Service Organization Control 2 TYPE II\\" als Zeichen der Verpflichtung zur Sicherheit von Kundendaten zertifiziert","en-US":"X2O Media Achieves Service Organization Control 2 TYPE II Certification in Commitment to Secure Customer Data"},"indexTitle":{"de":"Neue Zertifizierung: X2O Media nun mit \\"Service Organization Control 2 TYPE II\\" als Zeichen der Verpflichtung zur Sicherheit von Kundendaten zertifiziert","en-US":"X2O Media Achieves Service Organization Control 2 TYPE II Certification in Commitment to Secure Customer Data"},"slug":{"de":"neue-zertifizierung-x2o-media-nun-mit-service-organization-control-2-type-ii-als-zeichen-der-verpflichtung-zur-sicherheit-von-kundendaten-zertifiziert","en-US":"x2o-media-achieves-service-organization-control-2-type-ii-certification-in-commitment-to-secure-customer-data"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1BYAVrfmeafq1hAnbrVd9M"}}},"startDate":{"en-US":"2020-07-08T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"de":"Montreal - 8. Juli 2020 - Neue Zertifizierung: X2O Media nun mit \\"Service Organization Control 2 TYPE II\\"","en-US":"MONTRÉAL, QC - July 8, 2020 - X2O Media announced today it successfully completed Service Organization Control (SOC) 2 Type II audit of X2O Platform"},"description":{"de":"__Montreal— July 8, 2020__ X2O Media, Teil der STRATACACHE-Familie von Marketingtechnologieunternehmen, gab heute bekannt, dass das Unternehmen die Prüfung der X2O-Plattform, einer innovativen Lösung für visuelle Kommunikation, die die Kommunikation im gesamten Unternehmen erheblich verbessert, erfolgreich mit dem SOC 2-Audit (Service Organization Control) Typ II abgeschlossen hat. X2O Media hat in die SOC 2-Zertifizierung investiert, um seinen Kunden die Sicherheit zu geben, dass alle kritischen Serviceverpflichtungen und Systemanforderungen erfüllt sind.\\n\\n“As more of our customers outsource security operations, there is an increasing need for cloud providers such as X2O Media to ensure security and confidentiality of the systems used to process our customers’ data. It was important for us to earn a SOC 2 Type II certification for our customers who can feel confident that there is on-going commitment to safeguard their data,” said Mansour Brek, President of X2O Media.\\n\\n![SOC 2 Certification](//images.ctfassets.net/lx4pzcb22oh0/1UvwcAKywiMrYrVGt0mmNC/71fca15742a3502e6564d020f8102642/July_8_2020_-_SOC.jpg)\\n\\nDie SOC 2-Akkreditierung, die gemeinsam vom American Institute of Certified Public Accountants und dem Canadian Institute of Chartered Accountants entwickelt wurde, basiert auf einer Reihe von Grundsätzen und Kriterien für professionelle Prüfungs- und Testatdienste und gilt als Goldstandard für Datensicherheit. Um die Konformität zu erreichen, investierte X2O Media in eine Bewertung durch Dritte, die beweist, dass X2O Media im Namen seiner Kunden strenge Richtlinien und Verfahren zur Informationssicherheit befolgt. Der Prüfprozess wurde von einer unabhängigen Prüfungsgesellschaft über mehrere Monate hinweg durchgeführt, und die SOC 2-Prüfung von X2O Media bestätigte, dass die X2O-Plattform des Unternehmens die strengen SOC 2 Typ II-Kriterien erfüllt.\\n\\nDie Zusammenarbeit mit einem SOC 2-zertifizierten Unternehmen wie X2O Media garantiert die Sicherheit der Daten durch die Implementierung standardisierter Kontrollen, wie sie in den fünf Abschnitten des Kriterienkatalogs für die SOC 2-Zertifizierung definiert sind: Sicherheit, Verfügbarkeit, Verarbeitungsintegrität, Vertraulichkeit und Datenschutz. Die SOC 2 Typ II-Konformität garantiert den Kunden, dass X2O Media über die beste Versicherung verfügt, um die Sicherheit ihrer Informationen zu gewährleisten...\\n\\nLearn more about X2O Media Platform here: <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>\\n\\n__Über X2O Media__\\n\\nX2O Media bietet Technologie und Dienstleistungen für den aufstrebenden Markt der visuellen Kommunikation und Echtzeit-Datenvisualisierung. Die preisgekrönte X2O-Plattform steht für eine neue Kategorie von Kommunikationstools, die die Art und Weise verbessern, wie Unternehmen mit ihren Mitarbeitern in Kontakt treten und Markenbewusstsein aufbauen. Durch die Erweiterung von Standard-Digital Signage reduzieren die Unternehmenskommunikationslösungen der nächsten Generation von X2O Media die Kosten, erhöhen die Sicherheit und liefern Unternehmensinformationen und Performance-Dashboards für eine intelligente Zielgruppenansprache auf den Bildschirmen, die sie am häufigsten nutzen - ihren Desktop- und Mobilgeräten. X2O Media ist Teil der STRATACACHE-Familie digitaler Medien-/Marketingtechnologieunternehmen und hat seinen Hauptsitz in Montreal. Für weitere Informationen kontaktieren Sie X2O Media unter <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> und folgen Sie X2O Updates auf <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> und <a href=\\"https://twitter.com/X2Omedia\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\n\\nÜber STRATACACHE\\n\\nSTRATACACHE bietet skalierbare Kundenerlebnisse, die es Einzelhändlern ermöglichen, mehr über die Einkaufsvorlieben und das Verhalten ihrer Kunden zu erfahren und so eine personalisierte Kundeninteraktion zu ermöglichen. Unsere Lösungen aktivieren den Kunden am Point-of-Decision und schaffen so neue Umsatzchancen und eine höhere Rentabilität im Einzelhandel. Mit mehr als 3,3 Millionen Software-Aktivierungen weltweit betreiben wir die größten digitalen Netzwerke für die größten Marken der Welt. Innerhalb der STRATACACHE-Familie von sich ergänzenden Unternehmen für digitale Medien und Werbetechnologien verfügen wir über die Technologie, das Fachwissen und die Erfolgsbilanz, um dem Einzelhandel Innovationen zu bieten, die Ergebnisse liefern. Erfahren Sie mehr über die STRATACACHE Familie unter <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, folgen Sie uns auf <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a> or <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact:__\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n","en-US":"__Montreal— July 8, 2020__ - X2O Media, part of the STRATACACHE family of marketing technology companies, announced today that it has successfully completed Service Organization Control (SOC) 2 Type II audit examination of X2O Platform, a cutting-edge visual communications solution that significantly improves communications throughout the enterprise. X2O Media invested in achieving SOC 2 certification to give their customers the assurance that all critical service commitments and system requirements are in place.\\n\\n“As more of our customers outsource security operations, there is an increasing need for cloud providers such as X2O Media to ensure security and confidentiality of the systems used to process our customers’ data. It was important for us to earn a SOC 2 Type II certification for our customers who can feel confident that there is on-going commitment to safeguard their data,” said Mansour Brek, President of X2O Media.\\n\\n![SOC 2 Certification](//images.ctfassets.net/lx4pzcb22oh0/1UvwcAKywiMrYrVGt0mmNC/71fca15742a3502e6564d020f8102642/July_8_2020_-_SOC.jpg)\\n\\nSOC 2 accreditation, jointly developed by the American Institute of Certified Public Accountants and the Canadian Institute of Chartered Accountants, is based on a set of trust service principles and criteria for professional assurance, and attestation services is recognized as a gold standard for data security. To achieve compliance, X2O Media invested in a third-party evaluation proving that, on behalf of their customers, X2O Media follows strict information security policies and procedures. The review process was performed by an independent audit firm over several months, and X2O Media’s SOC 2 examination confirmed that the company’s X2O Platform meets the rigorous SOC 2 Type II criteria.\\n\\nWhen partnering with a SOC 2 certified company like X2O Media, it is guaranteed that data is kept secure through the implementation of standardized controls as defined by five sections in the set of criteria for SOC 2 certification – security, availability, processing integrity, confidentiality and privacy. SOC 2 Type II compliance assures customers that X2O Media has the best-in-class insurance in place to ensure the security of their information..\\n\\nLearn more about X2O Media Platform here: <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>\\n\\n__About X2O Media__\\n\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, follow us on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a> or <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact:__\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3AUOf7PQ564AJ546n072a6","type":"Entry","createdAt":"2022-01-27T21:27:11.094Z","updatedAt":"2022-08-03T11:04:51.769Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Where Does Zoom Fall Short for Education? Deep Learning"},"indexTitle":{"en-US":"Where Does Zoom Fall Short for Education? Deep Learning."},"slug":{"en-US":"where-does-zoom-fall-short-for-education-deep-learning"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ypYJBW0AgMeDbB64544Qu"}}},"startDate":{"en-US":"2022-01-28T09:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Traditional web conferencing platforms are incredibly useful, but they limit learning in a number of ways."},"description":{"en-US":"In the last few years, higher education institutions have merged traditional and virtual classrooms, a process that has been met with challenges and successes. \\n\\nTraditional web conferencing has played an integral role during this transitional period. While instructors have acknowledged the platform’s failings, platforms like Zoom and Teams are not going away anytime soon. \\n\\nStill, more instructors are choosing to offer their courses pass-fail as it is simply more difficult to teach on web conferencing platforms like Zoom, Teams and Google Meet. Students cannot be expected to maintain the same level of retention, motivation and ability to learn on a deep level. \\n\\nThese platforms limit learning in a number of ways. \\n\\n__“….having to engage in a “constant gaze” makes us uncomfortable — and tired. In person, we are able to use our peripheral vision to glance out the window or look at others in the room. On a video call, because we are all sitting in different homes, if we turn to look out the window, we worry it might seem like we’re not paying attention.” __\\n\\n— Harvard Business Review, “How to Combat Zoom Fatigue”\\n\\nBut where exactly does traditional web conferencing fall short in terms of demonstrable outcomes? \\n\\nDynamic tasks — like group discussions, collaborative problem solving, and debate — experience significant productivity loss when conducted over a flat communications platform. These deep learning activities have always relied on kinesthetic experiences to give new shape to minds, mentalities, and drive behavioral change.\\n\\n### Retention almost doubles when we provide an environment that facilitates discussion as opposed to demonstration. \\n![NTL Institute of Applied Behavioral Science Learning Pyramid](//images.ctfassets.net/lx4pzcb22oh0/7sIwh5MRYyA9xNrnYbfuU7/b372e0f2559d9edd3dc5952ed21ed0cf/CHART.jpg)\\n\\nKinesthetic experiences rely on give-and-take interactions that are afforded in traditional classrooms, where eye movements and non-verbal cues — including individual facial expressions, gestures, and personal attention — are naturally present. \\n\\nTraditional web conferencing solutions cannot easily replicate these more natural, kinesthetic behaviors, which explains why they are ineffective. \\n\\nHigher education institutions are able to accommodate the kinesthetic challenge with two interventions.\\n\\nOrganize class sessions with specific intent to communicate material audio-visually or kinesthetically\\nInvest in a sophisticated virtual or hybrid classroom platform specifically designed to create an immersive and interactive experience for both in-room and remote students wherever they are located.\\n\\nRead about how [OneRoom technology offers a better approach to learning](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom \\") to support student success with an interactive, hybrid learning experience for both in-room and remote students wherever they are located."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4vFmeQUUUMgj5OyrwYMXGE"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5qYIkJM7KTqxrKMgX3P4dU","type":"Entry","createdAt":"2022-07-19T16:09:56.927Z","updatedAt":"2022-07-20T21:34:00.831Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Achieves Learning Technologies Accreditation for X2O OneRoom from the Learning Performance Institute","fr":"X2O Media Achieves Learning Technologies Accreditation for X2O OneRoom from the Learning Performance Institute"},"indexTitle":{"en-US":"X2O Media Achieves Learning Technologies Accreditation for X2O OneRoom from the Learning Performance Institute","fr":"X2O Media Achieves Learning Technologies Accreditation for X2O OneRoom from the Learning Performance Institute"},"slug":{"en-US":"x2o-media-achieves-learning-technologies-accreditation-for-x2o-oneroom-from-the-learning-performance-institute","fr":"x2o-media-achieves-learning-technologies-accreditation-for-x2o-oneroom-from-the-learning-performance-institute"},"localisation":{"en-US":true,"fr":true},"showRecentPostsSection":{"en-US":true,"fr":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"43cLPSXB1wauiTYNgXvRzh"}}},"startDate":{"en-US":"2022-07-19T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL - July 20, 2022 - X2O Media today announces it has been awarded the status of Accredited Learning Technologies for X2O OneRoom by the LPI","fr":"MONTRÉAL - July 20, 2022 - X2O Media today announces it has been awarded the status of Accredited Learning Technologies for X2O OneRoom by the LPI"},"description":{"en-US":"# X2O Media Achieves Learning Technologies Accreditation for X2O OneRoom from the Learning Performance Institute\\n<br>\\n\\n__MONTRÉAL — July 20, 2022__ — X2O Media, an international provider of hybrid collaboration technology, today announces it has been awarded the status of Accredited Learning Technologies for its X2O OneRoom solution by the LPI (Learning and Performance Institute), the leading global authority on workplace learning and development. \\n\\nX2O OneRoom technology is an immersive hybrid training platform that provides an engaging learning experience with a human element for in-room and remote learners. To achieve this accreditation, X2O OneRoom technology underwent a rigorous evaluation against a comprehensive set of KPIs developed by industry experts. The assessment included a review of the OneRoom product, the teaching and learning experience and product development roadmap. \\n\\nCommenting on the accreditation, Edmund Monk, CEO, LPI, said: \\"LPI accreditation is not only an independent validation of an organisation\'s quality, but also a statement of intent: that it will constantly improve, innovate and develop its portfolio to the benefit of its customers. I am proud to hear of X2O Media’s outstanding achievement and look forward to working with them throughout the coming years as they seek to strengthen their position in the market. I have no hesitation in recommending X2O Media to prospective customers and partners as their accreditation proves they are an exceptional provider of learning technologies.\\" \\n\\n“At X2O Media we are passionate about developing hybrid and virtual learning spaces that meet the high standards and needs of our customers. We are proud to have our OneRoom solution endorsed by the LPI as it reflects our commitment to providing quality, immersive learning experiences,” said Mansour Brek, President of X2O Media. \\n\\nAs part of the continued development of X2O OneRoom, X2O Media have also announced the latest release of OneRoom version 2.5 which introduces dynamic seating charts, anonymous polls/quizzes, and the evolution of breakout groups to provide an enhanced learning environment for hybrid learners. \\n\\nJoin an X2O OneRoom <a href=\\"https://www2.x2omedia.com/oneroom_demo\\" target=\\"_blank\\">demo session</a> and discover the interactive hybrid learning environment, or find out more about OneRoom on our <a href=\\" https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">website</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s collaboration technology has helped organizations like Nestlé, IMD Business School, HEC Montréal, FutureDJs and City of London Freemen’s School set a new standard for hybrid meetings, training and learning.\\nX2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada with an EMEA office in the UK. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise, and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About LPI__\\nEstablished in 1995 as the Institute for IT Training, the LPI (Learning and Performance Institute) is now the leading authority on workplace Learning & Development. With a comprehensive range of membership, certification, accreditation, events, awards, networks and consulting, our mission is to promote the skills and professional status of individuals and organisations engaged in learning activities, and to provide practical solutions for business performance improvement through effective learning. Our unique focus is on learning efficacy; the demonstrable impact of learning on individual and organisational performance. The LPI is: self-determining, objective, vendor neutral, and determined to raise the standard and value of workplace learning.\\n\\n__Media Contact__\\nAndrea Poley\\nGlobal Communications Manager, STRATACACHE\\n<a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"67dG6eJAObbOmybYrmmMw6"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2DljsiBQgtO6s3QPJ5d0sb","type":"Entry","createdAt":"2022-05-24T14:21:55.588Z","updatedAt":"2022-05-24T15:18:42.802Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media to exhibit expanded X2O OneRoom solution at InfoComm 2022"},"indexTitle":{"en-US":"X2O Media to exhibit expanded X2O OneRoom solution at InfoComm 2022"},"slug":{"en-US":"x2o-media-to-exhibit-expanded-x2o-oneroom-solution-at-infocomm-2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Tqw4MTB55Qs7i6MwYyXMm"}}},"startDate":{"en-US":"2022-05-24T00:01+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL - May 25, 2022 - X2O Media announces it will unveil the latest features of OneRoom, the Huddle room & Virtual room at InfoComm 2022"},"description":{"en-US":"# X2O Media to exhibit expanded X2O OneRoom solution at InfoComm 2022\\n\\nMONTRÉAL—May 25, 2022—X2O Media, global provider of leading hybrid workplace solutions including X2O OneRoom hybrid technology, today announced that it will unveil the latest features of OneRoom, the Huddle room and Virtual room, as well as unified visual communications solutions at InfoComm 2022 in Las Vegas, Nv. X2O Media, part of the STRATACACHE family of companies, can be found in booth N3218. \\n\\nWith the addition of Virtual Room and Huddle Room, X2O Media has leveraged collaboration technology to expand the OneRoom real-time learning and development environment. Organizations can better adapt their meeting and training needs to provide their in-office and remote employees with the human connection and collaboration they need to be a fully engaged team member without compromising the immersive and engaging quality that a OneRoom experience offers. \\n\\nX2O Media’s full solution offering integrates data visualization dashboards, employee collaboration tools, enterprise visual communication software and hardware for employees to collaborate across the enterprise. The X2O for Microsoft Teams application on display at InfoComm 2022 offers a consistent, dynamic way of connecting and sharing business information with employees through various channels using X2O Media’s core visual communications software, X2O Platform.  \\n\\n“Organizations are planning their recovery strategies, and hybrid work remains a cornerstone of the post-pandemic world. For efficient hybrid work, meeting rooms and training rooms need to be adapted to provide all participants both remote and in-room the human connection, inclusiveness and engagement they need to be a full contributing team member. There is an increasing need for easy-to-use technology such as X2O OneRoom to support a seamless flow and sharing of information regardless of whether the employee is working in the office, at home or on the road.” said Mansour Brek, President of X2O Media.\\n\\nClick <a href=\\"https://www2.x2omedia.com/X2O-InfoComm-2022\\" target=\\"_blank\\">here</a> to book an X2O Media booth tour at InfoComm. Also present in booth N3218 is digital signage and technology innovation company Scala, part of the STRATACACHE family. \\n\\n__About X2O Media__\\nX2O Media provides unified visual communication and collaboration solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s OneRoom collaboration technology has helped organizations like Nestlé, Tyson Foods, Emory University, HEC Montréal, FutureDJs and City of London Freemen’s School set a new standard for hybrid meetings, training and learning. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For additional information, <a href=\\"mailto:sales@x2omedia.com\\">email X2O Media</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family on our 8<a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">website</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3U1FjhegYvXgZYPsOgDt4u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ReXIhiRWBhi9fKgQU6qRZ","type":"Entry","createdAt":"2022-05-02T08:57:46.150Z","updatedAt":"2022-05-02T09:05:17.770Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media to demonstrate immersive collaboration technology at ISE 2022"},"indexTitle":{"en-US":"Huddle Room and Virtual Room adds new features to X2O OneRoom technology"},"slug":{"en-US":"x2o-media-to-demonstrate-immersive-collaboration-technology-at-ise-2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5PU7GdWU9dhPN7BebQZ7Nk"}}},"startDate":{"en-US":"2022-05-02T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL – May 3, 2022 - X2O Media today announced it will unveil the latest features of OneRoom at ISE 2022"},"description":{"en-US":"# X2O Media to demonstrate immersive collaboration technology at ISE 2022\\n<br>\\n\\n__Huddle Room and Virtual Room adds new features to X2O OneRoom technology__\\n\\n<br>\\n\\n__MONTRÉAL – May 3, 2022__ - X2O Media, global provider of leading hybrid workplace solutions including X2O OneRoom hybrid technology, today announced that it will unveil the latest features of OneRoom, the Huddle room and Virtual room along with its unified visual communications solutions at booth 2K300 in Hall 2 at ISE 2022. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">OneRoom</a> is an innovative solution that supports the evolving needs of a hybrid workplace by creating an inclusive and engaging meeting and learning environment. With the expanded OneRoom features of Huddle room and Virtual room, organizations can adapt their meeting and training needs to provide their in-office and remote employees with the human connection and collaboration they need to be a fully engaged team member. \\n\\nX2O Media’s full solution offering integrates data visualization dashboards, employee collaboration tools, enterprise visual communication software and hardware for employees to collaborate across the enterprise. The X2O for Microsoft Teams application will also be on demo at ISE 2022 offering a consistent, dynamic way of connecting and sharing information with employees through various channels using X2O Media’s core visual communications software, X2O Platform. \\n\\n“Organizations are planning their recovery strategies, everyone is rethinking how and where work gets done, and remote work will remain a cornerstone of the post-pandemic world. More than ever, there is a need for easy-to-use tools such as OneRoom and <a href=\\"https://www.x2omedia.com/en/solutions/communication/employee-communication/\\" target=\\"_blank\\">X2O for Microsoft Teams application</a> to support a seamless flow and sharing of information regardless of whether the employee is working in the office, at home or on the road. X2O Media is focused on helping organizations to transition to a hybrid workplace, continuing to develop features and capabilities to support the evolving needs of organizations,” said Mansour Brek, President of X2O Media.\\n\\nFor more information about OneRoom click <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">here</a>. Microsoft Teams is a registered trademark of Microsoft Corporation. The X2O application is not affiliated or otherwise connected to Microsoft Corporation.\\n\\nBook your X2O Media booth tour at ISE <a href=\\"https://www2.x2omedia.com/ISE_2022\\" target=\\"_blank\\">here</a>. While at #ISE22 make sure to visit Scala, also part of the STRATACACHE family of companies and see digital innovation and signage solutions in stand 6H600 in hall 6. \\n\\n__About X2O Media__\\nX2O Media provides unified visual communication and collaboration solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s OneRoom collaboration technology has helped organizations like Nestlé, Tyson Foods, Emory University, HEC Montréal, FutureDJs and City of London Freemen’s School set a new standard for hybrid meetings, training and learning. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada with an EMEA office in the UK. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3U1FjhegYvXgZYPsOgDt4u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3f9F3eZJmsLDx6JhGA70Aw","type":"Entry","createdAt":"2022-03-15T15:31:14.617Z","updatedAt":"2022-03-21T21:20:00.084Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Preparing for the Transition to Hybrid Education"},"indexTitle":{"en-US":"Preparing for the Transition to Hybrid Education"},"slug":{"en-US":"preparing-for-the-transition-to-hybrid-education"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"43ObHNaKO5zO5cg16os4Nx"}}},"startDate":{"en-US":"2022-03-15T11:30-04:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Discover the benefits of hybrid education and how to transition to this model."},"description":{"en-US":"# __How to Plan for Your School’s Transition to Hybrid Education__\\n\\nGlobal drivers are placing higher education at a critical juncture. Moving forward, universities must decide how they will deliver education services. The pandemic has not been the only driver of change; demographic changes, rising costs, evolving consumer expectations and rapidly changing technology all play important roles in bringing this decision to a head. More and more educational institutions are undergoing digital transformations to adapt to hybrid education models. \\n\\nFaculty, leadership, students and parents are all trying to envision what education will look like over the next four years. \\n\\nThis article will examine how higher education organizations can prepare for the transition to hybrid education, cover the benefits of a hybrid education model and break down what to consider as we transform. We’ll answer key questions, such as:\\n\\n- What are the components of hybrid learning education? \\n- How does higher education make the transition? \\n- What are the benefits, tools, and other factors to consider?\\n<br>\\n## What exactly is hybrid education?\\n\\nHybrid education is simply defined as an education approach that combines online education interaction/materials with traditional place-based classroom methods. Hybrid learning means having students part time at home and part time in class. \\n\\nWhen the global pandemic impacted educational institutions, classes were initially held entirely online – for both students and teachers. The hybrid education model shifts away from the entirely online approach to a combination of in-person classes and virtual classes.\\n<br>\\n## Features of hybrid learning \\nHybrid learning is typically comprised of distinct features that include: \\n\\n__Time (synchronous)__ – Synchronous learning is defined as a scheduled class held in real-time with a group of students and a teacher. The students can be in attendance remotely or in a classroom. Higher education may use online video conferencing technology to engage with students in real-time.\\n\\n__Space__ – This refers to the hybrid learning space; for example, a student setting up a hybrid learning space at home or a teacher dedicating an in-person class room space. Hybrid learning in the classroom is dependent on what technology is deployed such as interactive video hardware, display, software, assistive technology, and whiteboards.\\n\\n__Interaction__ – Hybrid learning interaction is based on how the student and teacher will interact – online, in-person, and a combination of both. It’s critical that higher education organizations deploy technology that will drive engagement with students; for example, deploying immersive virtual classrooms to enhance remote student learning. \\n\\nGet more insights on how <a href=\\"https://news.emory.edu/stories/2022/02/er_business_online_executive_mba_program_21-02-2022/story.html\\" target=\\"_blank\\">X2O Media and Emory University</a> partnered to deploy innovative collaborative interactive technology. \\n\\n__Resources__ – Resources refer to components that make hybrid learning possible. This includes Wi-Fi/Internet connection, computers, Audiovisual hardware and the software that drives hybrid learning. Educational collaboration tools, such as conferencing software, Learning Management Systems are Resources, as well.\\n\\n__Responsibility__ – This includes self-learning, digital interactive tools, tracking of attendance or class work, etc. Responsibility is also placed on the teachers who may need to present, record, upload, monitor, and track students and lessons. \\n\\nOverall, these are just a sampling of hybrid learning that may have some similar features of traditional in-person learning. However, by its nature hybrid learning is a combination of using digital technologies with in-person education.\\n<br>\\n## Benefits of a hybrid education model\\n\\nStudents have high expectations of technology because of the technology they use every day — from social applications like Instagram and Tik Tok, to iOS and Android messaging. These platforms allow them to build a customized communications interface, and they bring that experience (and all the expectations it creates) with them into education.  \\n\\nDigital transformation can help higher education organizations meet students where they are, not only reducing friction but also increasing retention of material, satisfaction, and results. \\n\\nBenefits of adopting a hybrid education model include: \\n\\n- __Self-efficacy__ – Students can learn in class at their own time and pace, depending on the class/teacher lesson plan. In the comfort of their own home or at another convenient location, students can go online to engage with all the class resources. This is particularly beneficial to students who may have busy schedules.\\n\\n- __Synchronous and asynchronous learning__ – Some students may be able to attend class in-person, while others may need to rely on purely online learning. The hybrid learning approach may choose to have a combination of synchronous learning (real-time) and asynchronous learning – where some of the class materials are online, available as a recording.  \\n\\n- __Real-time engagement and feedback__ - The global pandemic increased the use of video conferencing in higher education. However, traditional video conferencing tools were not intended to be used by educators or students. In the educational use case, video conferencing tools are more effective when they can support more dynamic discussions and active participation by all participants. This often leads to the acquisition of purpose-built tools.\\n\\n- __Hybrid learning__ – depending on the technology deployed – can deliver more effective use of video, collaboration, and ultimately engagement. \\n\\n- __Performance and tracking__ – Hybrid learning technology can help with tracking the attendance, performance, and feedback of students. The digital technology deployed can help obviate the need for manual tracking and analysis. Overall, measuring the metrics that matter can help instructors while improving the hybrid learning experience for students. \\n<br>\\n## Key considerations for hybrid learning technology \\nWhen approaching the transition to hybrid, higher education is familiar with elements, such as IT hardware and software. But there are missing pieces of the puzzle that complete the hybrid picture: The audio/video (AV) components and infrastructure. \\n\\nConsiderations include:\\n\\n- __Hybrid Learning Software__ – Some higher education institutions may try to use standard video conferencing software, combine various disparate solutions, or even try to create their own. Higher education organizations should avoid these approaches and deploy software that is specifically designed for the needs of hybrid education. \\n\\n- __Computer hardware__ – Higher education must determine if the computers used (for students and teachers) are the organization’s or that of the students and staff. \\n\\n- __Audio/video__ — Additional cameras, microphones, displays and speakers to accommodate a larger hybrid audience.\\n\\n- __Wi-Fi availability__ – Do all the students and teachers have reliable, high-speed Wi-Fi to access resources? Some areas may lack adequate Hi-Fi or Internet connection so that must be taken into consideration if there is an option to attend class in-person rather than solely be online. \\n\\n- __Network Infrastructure__ — Wi-Fi can also be bottlenecked by an outmoded Internet connection. Campuses might need to reconsider their network as we approach the widespread use of real-time video feeds. \\n<br>\\n## Questions to ask software vendors: \\n\\n- Does the software have robust features that accommodate 100+ participants? \\n- Is the software easy to deploy, adopt, and manage?\\n- Is the solution designed to replace face-to-face learning, or to integrate with it?\\n- What is the process for support, and how long does it take to resolve issues on average?\\n- Is the vendor actively developing new features?\\n- Is the software tested and proven, or is it more of a proof of concept?\\n- Are there multiple camera views, virtual room settings, online interactivity, etc?\\n- What hardware is required?\\n- Are there minimum technical requirements for participants? For networks?\\n- What kind of setup is necessary for end-users? For staff?\\n<br>\\n## Partnering with the right hybrid learning platform provider \\n\\nTaking steps to transform your higher education organization to hybrid learning doesn’t have to be complex and challenging if you plan strategically. It is critical you partner with a hybrid learning technology provider with the expertise and experience of working with education organizations. Partnering with a solution that is specifically designed  for hybrid education needs will transform and optimize your school for an enhanced student learning experience.\\n\\n[Learn more about X2O OneRoom. ](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom\\")"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2OBLrqgHYsYiRlBjbB7NXU"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5LEvdcr7EkFQQErPMfqhUi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2WzC3ZISdycTNf3xW7KOL6","type":"Entry","createdAt":"2021-02-25T20:11:48.166Z","updatedAt":"2022-03-21T11:42:20.160Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Launches Full Line of LINQ Intelligent Tablets Designed and Built by Consumer Engagement Experts"},"slug":{"en-US":"stratacache-launches-full-line-of-linq-intelligent-tablets-designed-and-built-by-consumer-engagement-experts","ja":"stratacache-launches-full-line-of-linq-intelligent-tablets-designed-and-built-by-consumer-engagement-experts"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5xOrxYjwiChBUaueLKiR0C"}}},"startDate":{"en-US":"2020-10-27T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"DAYTON, OH, US - October 27, 2020 - STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets."},"description":{"en-US":"__DAYTON, OH, US—October 27, 2020__ STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume retail, hospitality, QSR or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content distribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at <a href=\\"https://www.stratacache.com/linq-commercial-tablets/\\" target=\\"_blank\\">www.stratacache.com/linq-commercial-tablets/</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7Fjxy898mmcbED9RSIinM2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zumfGY9n5qElhApetLMrp","type":"Entry","createdAt":"2021-03-01T10:23:23.464Z","updatedAt":"2022-03-21T09:38:37.002Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019"},"slug":{"en-US":"stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019","ja":"stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"39ku3R63OOeFVkmp5pKOwv"}}},"startDate":{"en-US":"2019-06-11T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"DAYTON, OH, US - June 11, 2019 - STRATACACHE will showcase full scope of end-to-end advanced audience engagement technology solutions at InfoComm 2019"},"description":{"en-US":"DAYTON, OH, US — June 11, 2019 — STRATACACHE will showcase our full scope of end-to-end advanced audience engagement technology solutions at InfoComm 2019. In booth #661, STRATACACHE will demonstrate and discuss integrated collaboration tools, personalized engagement, professional services and digital signage expertise found across the STRATACACHE family of marketing technology companies, including Scala, X2O Media and Optika Display. Our marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s smarter signage solutions. STRATACACHE is in booth #661 at InfoComm, being held June 12 – 14 in Orlando, Florida.\\n\\n“Each brand in the STRATACACHE family offers different but complementary digital signage and collaboration solutions,” said Kelly Amaroso, Director of Product Marketing at STRATACACHE. “When we bring the family of companies together for a show like InfoComm, we are able to demonstrate how we offer a full scope of software and hardware technology to our customers that is unmatched in the industry.”\\n\\nBooth highlights include:\\n\\nSTRATACACHE family-branded technology:__\\nSTRATACACHE’s in-house hardware and software solutions are on display including a full range of media players, all-in-one tablets and large format displays and collaboration solutions.\\n\\n- __Collaboration Room and Virtual Classroom:__ The X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n\\n- __Tablets:__ Our all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 55 inches. With a combination of high performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications such as digital signage, meeting room signs, self-service kiosks and interactive guided selling.\\n\\n- __Outdoor Digital Display:__ Reliably display content in the drive thru at any time, under any condition — our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.\\n\\n- __Media Players:__ Our full-feature media players powering our booth are engineered for performance, stability and capability to suit every need.\\n\\n- __Cross-industry Interactive Solutions__ featuring STRATACACHE hardware show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling.\\n\\nSee full details, including the full STRATACACHE marketing technology overview, at <a href=\\"https://www.x2omedia.com/en/company/events/\\" target=\\"_blank\\">www.stratacache.com/infocomm-2019</a>\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5am7LjLUkwevOjM1fA7rlL","type":"Entry","createdAt":"2021-03-01T13:48:58.320Z","updatedAt":"2022-02-07T16:37:00.200Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Announces the Release of X2O Platform 6.7"},"indexTitle":{"en-US":"X2O Media Announces the Release of X2O Platform 6.7"},"slug":{"en-US":"x2o-media-announces-the-release-of-x2o-platform-6-7"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2tUuXSnrTTULmET1gkBvVv"}}},"startDate":{"en-US":"2018-06-13T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC , June 13, 2018 – X2O Media announced the release of version 6.7 of its X2O Platform."},"description":{"en-US":"__The Release is the First as Part of the STRATACACHE Family of Companies__\\n\\nMONTREAL, June 13, 2018 – X2O Media announced the release of version 6.7 of its X2O Platform, an update with several new features and enhancements to its visual communications solution that significantly improve communications throughout the enterprise. The X2O platform facilitates the creation and delivery of business data, video and graphics-rich content to digital displays, virtual training rooms, employee desktops and mobile devices. The update is X2O’s first as part of the STRATACACHE family of digital media/marketing technology companies, following STRATACACHE’s acquisition of the company earlier this year.\\n\\n“Companies today are drowning in a sea of data — important measurement metrics that have the potential to immediately impact business objectives. It’s indigestible,” said Chris Riegel, CEO of STRATACACHE. “The strength of X2O Media’s technology is in simplifying the access to that stream of data and the simplicity of the presentation, seeing the live comparison and answering the questions ‘Are we improving? Where and why?’”\\n\\nFrom extending the web portal to supporting additional languages and getting important notifications and messages directly in the workspace, users are provided more important information at their fingertips. In addition, campaign and asset management has been improved to enable faster access to important functions. Finally, more information is available to third party integrators with regards to the player status, allowing for better understanding of the players’ operational environment.\\n\\nUpdates to platform version 6.7 include the following highlights:\\n\\nCommunications to X2O Portal users: The server administrator can now broadcast messages to keep portal users informed about planned maintenance events, system upgrades and scheduled downtime. In addition, the customer administrator can control if emails are automatically sent to new users and customize the email content as needed.\\n\\nNew localization features: Extending the existing language choices of English and French for label display, administrators can quickly add new languages or extend the existing one for any custom portal app.\\n\\nCampaign management “what if” scenarios: The campaign manager can now more easily perform what-if scenarios in addition to having easier visibility on some of the key campaign information.\\n\\nAsset expire and purge dates: Default values can be configured, allowing uploaded assets to expire or be purged to make asset management easier. When those are set, the content manager uploading an asset will be presented with default expiry and/or purge date that can be changed for specific content.\\n\\nEasier navigation: A new administration option centralizes the options available to manage users, automations, customization, and other configuration features for the administrator. In addition, the account manager can specify what network a new user should land in when using X2O Desktop or X2O Mobile to ensure the most relevant content is shown from the start. The portal layout has also been improved to show more options and to simplify the wording.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JK9FhLRl9Fj2IGXZ64lpk","type":"Entry","createdAt":"2021-12-09T11:07:26.232Z","updatedAt":"2021-12-09T12:29:03.507Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Announces X2O for Microsoft Teams App"},"indexTitle":{"en-US":"X2O Media Announces X2O for Microsoft Teams App "},"slug":{"en-US":"x2o-media-announces-x2o-for-microsoft-teams-app"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4KjqmtMJN8HFL3VVUdgrz4"}}},"startDate":{"en-US":"2021-12-09T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL—December 9, 2021—X2O Media announces the launch of X2O for Microsoft Teams, a new application designed to connect employees."},"description":{"en-US":"# X2O Media Announces X2O for Microsoft Teams App\\n<br>\\n\\n__New App Allows Employees to Communicate Content Created in X2O Platform Through Microsoft Teams__ \\n\\n<br> \\n\\n__MONTRÉAL—December 9, 2021__ - X2O Media, a global provider of unified visual communications solutions, today announced the launch of X2O for Microsoft Teams, a new application designed to connect employees by supporting effective internal communications. X2O for Microsoft Teams offers a consistent and dynamic way of sharing business information with employees through various channels within X2O Media’s core visual communications software, X2O Platform. X2O Media, part of the STRATACACHE family of technology companies, provides turnkey digital workplace solutions that enable employees to collaborate for better decision making. \\n\\nThe X2O for Microsoft Teams application is quick and easy to install; it allows for multiple channels of content to be created and communicated directly to all employees on the devices they use the most. Employees can visualize real-time data from multiple internal and external sources. As the hybrid workplace continues to evolve, the app gives employees the freedom and flexibility to access their information anywhere, anytime across multiple devices and locations. \\n\\n“Organizations are planning their recovery strategies, everyone is rethinking how and where work gets done, and remote work will remain a cornerstone of the post-pandemic world. More than ever, there is a need for easy-to-use tools to support a seamless flow and sharing of information regardless of whether the employee is working in the office, at home or on the road. X2O Media is focused on helping organizations to transition to a hybrid workplace and will continue to develop additional features for the X2O for Microsoft Teams app,” said Mansour Brek, President of X2O Media.\\n\\nMicrosoft Teams is a registered trademark of Microsoft Corporation. The X2O app is not affiliated or otherwise connected to Microsoft Corporation. For more information about the new X2O for Microsoft Teams application <a href=\\"https://www.x2omedia.com/en/solutions/communication/employee-communication\\" target=\\"_blank\\">www.x2omedia.com/teamsapp</a> . \\n\\n__About X2O Media__\\nX2O Media provides unified visual communication and collaboration solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O OneRoom collaboration technology has been installed worldwide at many learning institutions and corporations. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Yd1WRw35tsdIK33tDqQio"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4q6jSYmBoiiZu1MBltgWHn","type":"Entry","createdAt":"2021-09-22T11:27:34.090Z","updatedAt":"2021-09-22T11:30:22.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Announces Updates to its Immersive Collaboration Solution X2O OneRoom "},"indexTitle":{"en-US":"X2O Media Announces Updates to its Immersive Collaboration Solution X2O OneRoom "},"slug":{"en-US":"x2o-media-announces-updates-to-its-immersive-collaboration-solution-x2o-oneroom"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"59Uv0iMWmqVg0ikLsZqjp4"}}},"startDate":{"en-US":"2021-09-22T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL-Sept 22, 2021-X2O Media announces the latest release of its award-winning X2O Platform, which powers the hybrid learning solution X2O OneRoom"},"description":{"en-US":"# The New Software Release Allows for Greater Integration with Leading Learning Management Systems, Improved UI and Virtual Rooms\\n<br>\\n\\n__MONTRÉAL—September 22, 2021__\\n<a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a> announces the latest release of its award-winning X2O Platform, which powers the innovative hybrid learning solution <a href=\\"https://www.x2omedia.com/en/solutions/oneroom\\" target=\\"_blank\\">X2O OneRoom</a>. Part of the STRATACACHE family of companies, X2O Media is a global provider of virtual collaboration technology for education and organizations. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/meeting-room/\\" target=\\"_blank\\">X2O OneRoom v2.4</a> addresses the increasing demand for hybrid collaboration and training for enterprise and learning institutions. The comprehensive release introduces essential integration with leading Learning Management Systems (LMS) and Virtual Instructor Led Training (VILT) systems, and features an enhanced experience for remote participants, virtual room capability, language localization, additional analytics and in-room camera tracking. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">OneRoom</a> is designed to create an immersive real-time meeting, collaboration, and learning environment. OneRoom offers many distinguishing features to help organizations improve teamwork, training of their hybrid workforce and, for learning institutions to remove geographic limitations and improve access to education for their student body. With its breadth of applications, the next generation X2O OneRoom offers the flexibility to apply the technology for use as a meeting room, classroom, training room, executive room or other unique collaborative use cases. \\n\\n“Global events of the past year and a half have accelerated the demand for OneRoom collaboration technology. This release amplifies X2O Media’s commitment to enhance the OneRoom experience for corporate and higher education customers. Compared to traditional videoconferencing, OneRoom offers many distinguishing features, and we continue to align the technology to offer a location-agnostic, human, immersive approach to learning, meeting, training, and decision making. Early adopting sectors such as aviation, higher education, food manufacturing, private equity and health care have quickly found value and greatly improved the learning experiences for their employees, executives and students,” said Mansour Brek, President of X2O Media.\\n\\n“Travel these days, especially international travel, is an ordeal, and companies globally are looking for solutions that ease this pain and optimize their employees’ valuable time,” said Chris Riegel, CEO of the STRATACACHE family of companies. “We’ve seen with our clients as well as our own use, that the OneRoom solution reduces risk, downtime, cost and disruption of travel while increasing efficiency. In short, it’s making the new way of business and remote learning easier.”\\n\\nX2O Media will be showcasing OneRoom as well as innovative visual communications solutions in booth #Q64 at <a href=\\"https://ucxevents.io/ucexpo/en/page/ucexpo-home\\" target=\\"_blank\\">UC Expo 2021</a>, being held October 6-7 in London, UK. \\n\\nFor more information about the new X2O OneRoom features in version 2.4 <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">click here</a>.  \\n\\n__About X2O Media__\\n<a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a> provides unified visual communication and collaboration solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O OneRoom collaboration technology has been installed worldwide at many learning institutions and corporations. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media/mycompany/?viewAsMember=true\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at https://www.stratacache.com/en/ on <a href=\\"https://www.linkedin.com/company/stratacache/?viewAsMember=true\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\" https://twitter.com/STRATACACHE\\" target=\\"_blank\\"> Twitter</a>.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1h2n5MeejBeo2Zti4eLJCq"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"yhUV6fiqL32cmSL3gdkB3","type":"Entry","createdAt":"2021-07-20T12:17:44.395Z","updatedAt":"2021-07-26T09:15:29.336Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Announces the Installation of Three Unique X2O OneRoom Classrooms at Goizueta Business School"},"indexTitle":{"en-US":"X2O Media Announces the Installation of Three Unique X2O OneRoom Classrooms at Goizueta Business School"},"slug":{"en-US":"x2o-media-announces-the-installation-of-three-unique-x2o-oneroom-classrooms-at-goizueta-business-school"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45S2xP4XvT783dtskc11c6"}}},"startDate":{"en-US":"2021-07-20T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL—July 20, 2021—Goizueta Business School Launches Immersive X2O OneRoom Technology to Elevate Student Experience and Expand Their Global Reach "},"description":{"en-US":"### Goizueta Business School Launches Immersive OneRoom Technology to Elevate Student Experience and Expand Their Global Reach \\n<br>\\n\\n__MONTRÉAL—July 20, 2021__ - <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">X2O Media</a>, a global provider of virtual collaboration technology for learning institutions, and Emory University’s Goizueta Business School announce the launch of a next generation teaching innovation with the installation of three <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom\\" target=\\"_blank\\">X2O OneRoom virtual classrooms</a> for Goizueta’s degree and non-degree programs. The Roberto C. Goizueta Business School invested in OneRoom classrooms known as Global Classrooms at Emory University, that are poised to elevate the overall classroom experience, extend global reach and eliminate the limitations of geography in business education. X2O Media, part of the STRATACACHE family of technology companies, collaborated with integrator partner AVI Systems to custom-build and install the three OneRoom classrooms. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom\\" target=\\"_blank\\">OneRoom technology</a> is an innovative blended learning platform that provides an immersive and engaging one-to-one learning experience for in-class and remote students and supports both synchronous and asynchronous learning. The classrooms are equipped with dedicated cameras, high-definition audio, and interactive whiteboards. The system’s dynamic breakout groups and intuitive user interface allow all students to experience engaging learning regardless of geography. These features enable Goizueta Business School to open their MBA and Executive Education programs to a wider set of domestic and international students by providing an enhanced learning experience that encourages the exchange of ideas, experiences and culture. \\n\\n“For Goizueta, the time is now to explore the benefits and possibilities of digital learning and what it means for the future of teaching. The X2O OneRoom solution provides a perfect fit for busy working professionals as more individuals appreciate the flexibility to participate in a dynamic learning experience from anywhere in the world,” said Nicola Barrett, Chief Corporate Learning Officer at Goizueta Business School. \\n\\n“As leaders in business education, we are delighted to incorporate X2O Media’s OneRoom technology into our classrooms. The technology allows us to offer our students an immersive learning experience and deliver content in a highly engaging way for remote and hybrid classroom environments. The collaboration tools in OneRoom classrooms enable faculty to teach in a “traditional” way while incorporating analytics, experiential learning and cutting-edge edtech mechanisms to students that are unable to be on campus. OneRoom creates a superior mode for the dissemination of information, allowing our footprint in business education to grow without any compromise to the experience and learning,” said Jaclyn Conner, Associate Dean, Executive MBA at the Goizueta Business School.\\n\\n“It is truly inspiring to see how Goizueta Business School has harnessed the potential of OneRoom to bring digital learning to the next level. The Roberto C. Goizueta Global Classrooms create world-class educational experiences without sacrificing the one-to-one connection that is key to learning. The scalability and flexibility of OneRoom empowers professors to teach while interacting with students through break-out groups, polls, whiteboards, chat and learning analytics to create an engaging learning experience that is impossible with traditional videoconferencing,” said Mansour Brek, President of X2O Media.\\n\\nTo learn about X2O OneRoom classroom visit <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">www.x2omedia.com/en/solutions/oneroom/</a>. For more information about Goizueta’s Global Classrooms <a href=\\"https://www.emorybusiness.com/2021/04/28/the-future-is-now-goizuetas-digital-learning-innovations-to-enhance-student-experience-strengthen-global-reach/\\" target=\\"_blank\\">click here</a>\\n\\n__About X2O Media__\\nX2O Media provides unified visual communication and collaboration solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s collaboration technology has helped institutions like William & Mary, HEC Montréal, Future DJs and City of London Freemen’s School set a new standard for the online learning community. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About Goizueta Business School__\\nBusiness education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with an undergraduate degree program, a Two-Year Full-Time MBA, a One-Year MBA, an Evening MBA, an Executive MBA, an MS in Business Analytics, a Master of Analytical Finance, a Doctoral degree, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit <a href=\\"https://www.goizueta.emory.edu\\" target=\\"_blank\\">www.goizueta.emory.edu</a>\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contacts__\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n<a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6TMyuEyhwQVGqhrAyI7Fxf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YvCnnxv4wDbls0WErNYCg","type":"Entry","createdAt":"2021-03-01T13:24:55.313Z","updatedAt":"2021-05-27T12:45:40.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media to Showcase Collaboration and Virtual Classroom Solutions at Enterprise Connect"},"indexTitle":{"en-US":"X2O Media to Showcase Collaboration and Virtual Classroom Solutions at Enterprise Connect"},"slug":{"en-US":"x2o-media-to-showcase-collaboration-and-virtual-classroom-solutions-at-enterprise-connect"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"v7iVaBsqv83Pezo7CMbDa"}}},"startDate":{"en-US":"2019-03-14T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC - March 14, 2019 - X2O Media will demonstrate their collaboration and integrated visual communications solutions at Enterprise Connect."},"description":{"en-US":"Montreal, QC — March 14, 2019 — X2O Media will demonstrate solutions for a next generation team collaboration room and virtual classroom, as well as fully integrated enterprise visual communications solutions, at Enterprise Connect next week. X2O Media, part of the STRATACACHE family of marketing technology companies, develops real-time business intelligence solutions that deliver data visualization and enterprise visual communications to any screen in the digital workplace. X2O Media can be found in booth #1835 at the event, being held March 18-20 in Orlando, Florida.\\n\\nSolutions in booth #1835:\\n\\n__Team Collaboration Communication and Design__\\nThe X2O collaboration room lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits of in-room attendees by entering a live room for team collaboration or to join a virtual classroom.\\n\\n__Performance Data Visualization__\\nX2O Media’s performance data visualization capabilities help connect employees to the business-critical information they need to increase performance, productivity and decision making. The X2O platform lets users aggregate real-time data into custom dynamic dashboards and deliver the dashboards to any screen including video walls, desktop and mobile devices.\\n\\n__Enterprise Visual Communication__\\nIncrease employee engagement and enhance corporate-wide communications with X2O Media’s dynamic visual channels featuring videos, images or real-time data that can be delivered to digital displays, interactive touch screens, desktops and mobile. X2O Platform gives users the flexibility to customize messages across geographic regions, business units, departments or even specific employee groups.\\n\\n__X2O Media Players__\\nX2O Media-branded players are designed to deliver optimal hardware and software integration and performance while rounding out a full corporate communications solution offering.\\n\\n“X2O’s technology has always been about bringing large enterprises and their employees closer together through improved visual communications that drive employee engagement by enabling them to do their jobs better. Our new collaboration room takes that to another level, by allowing participants that are dispersed throughout the world to enjoy an immersive collaboration experience without having to fly in to corporate headquarters,” said Mansour Brek, President of X2O Media.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com/en/company/events/\\" target=\\"_blank\\">www.x2omedia.com/ec-2019</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a>\\nor on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5c3etT8atWzV2w1qok2MQb","type":"Entry","createdAt":"2021-02-10T13:46:45.868Z","updatedAt":"2021-05-26T15:13:36.915Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media and Executive Education HEC Montréal Partner to Launch Immersive X2O Virtual Classroom"},"indexTitle":{"en-US":"X2O Media and Executive Education HEC Montréal Partner to Launch an Immersive X2O Virtual Classroom"},"slug":{"en-US":"x2o-media-and-executive-education-hec-montreal-partner-to-launch-immersive-x2o-virtual-classroom"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"startDate":{"en-US":"2020-10-08T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC - October 8, 2020 - X2O Media today announced the launch of its first installation of the X2O Virtual Classroom in Canada."},"description":{"en-US":"__MONTRÉAL— October 8, 2020__ - X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the X2O Virtual Classroom in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" target=\\"_blank\\">X2O Virtual Classroom</a> allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher education and corporate communications. Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" target=\\"_blank\\">our website</a> for more information about the benefits of the X2O Virtual Classroom.\\n\\n### About X2O Media\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a>\\n and <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About Executive Education HEC Montréal__\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at <a href=\\"mailto:executiveeducation@hec.ca\\">executiveeducation@hec.ca</a> and follow us on <a href=\\"https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://www.facebook.com/HECMontreal/\\" target=\\"_blank\\">Facebook</a>.\\n\\n__Media Contact__\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n<a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ah7ZtegcUWjCXNDM4UBDz"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"lwSufbPJ8WBmpWsel63o2","type":"Entry","createdAt":"2021-03-15T21:03:33.288Z","updatedAt":"2021-04-27T12:58:21.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media and TransMedics Announce Successful Deployment of X2O Collaboration Room"},"indexTitle":{"en-US":"X2O Media and TransMedics Announce Successful Deployment of X2O Collaboration Room"},"slug":{"en-US":"x2o-media-and-transmedics-announce-successful-deployment-of-x2o-collaboration-room"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2f3GxD5B35Mdfo6eq9Zw7U"}}},"startDate":{"en-US":"2021-03-10T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL - March 10, 2021 - X2O Media and TransMedics Inc. today announced the successful installation of the X2O Collaboration Room."},"description":{"en-US":"### The Immersive Environment Supports Remote Clinical Training and Development of the TransMedics Organ Care System\\n\\n<br>\\nMONTRÉAL - March 10, 2021 - X2O Media, a global provider of virtual collaboration technology for enterprises, and TransMedics Inc., a medical technology company transforming organ transplantation, today announced the successful installation of the X2O Collaboration Room to provide an immersive virtual training environment to the clinical users of their life-saving Organ Care System (OCS™) technology around the world. TransMedics selected X2O Media, part of the STRATACACHE family of technology companies, to provide a purpose-built virtual collaboration room.\\n\\nX2O Media collaborated with integrator partner IMT Global to install the custom-built hybrid virtual training room. Leveraging the X2O Collaboration Room, enables TransMedics to provide continuous high-quality education and training to their worldwide audience of transplant surgeons and clinicians.\\n\\n“We believe that the X2O technology provides an immersive experience for our clinical users and collaborators than traditional web-conferencing platforms.  More Importantly, having the X2O Collaboration Room environment enables us to deliver our training without travel restrictions of the global pandemic and in a more efficient manner for our team and our users,” said Dr. Waleed Hassanein, CEO of TransMedics.\\n\\n“TransMedics’ application of X2O Media’s collaboration technology is an ideal use case of how multiple cameras strategically placed in the training room improves engagement to achieve active learning. Unlike typical videoconferencing, the X2O Collaboration Room allows the attendee the freedom to select their preferred view of the medical device which naturally will captivate their interest and overall participation. We are inspired that X2O technology offers TransMedics the advanced collaboration tools to support their vital work of OCS training and sharing key transplantation research with the medical community.” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation technology is designed with technological features such as high-definition, bi-directional audio and visual communication, interactive break-out groups, integrated collaboration tools and an intuitive user-interface provide remote participants a training experience that is both immersive and thorough.\\n\\nLearn more about X2O Media at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>. Learn more about TransMedics at <a href=\\"https://www.transmedics.com\\" target=\\"_blank\\">www.transmedics.com</a>.\\n\\n__About X2O Media__\\n\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of digital media/marketing technology companies, is headquartered in Montréal. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About TransMedics__\\n\\nTransMedics is the world’s leader in portable extracorporeal warm perfusion and assessment of donor organs for transplantation. Headquartered in Andover, Massachusetts, the company was founded to address the unmet need for more and better organs for transplantation and has developed technologies to preserve organ quality, assess organ viability prior to transplant, and potentially increase the utilization of donor organs for the treatment of end-stage heart, lung, and liver failure. For more information contact TransMedics at <a href=\\"mailto:info@transmedic.com\\">info@transmedic.com</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact__\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4gEVqznzDcoaDHUcjovM2p"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1z0Ymwz1j5crgWW9Z5ezZU","type":"Entry","createdAt":"2021-03-01T13:03:49.451Z","updatedAt":"2021-04-27T12:56:28.323Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media to Demonstrate Real-Time Performance Data Visualization Solutions at UC Expo 2019"},"indexTitle":{"en-US":"X2O Media to Demonstrate Real-Time Performance Data Visualization Solutions at UC Expo 2019"},"slug":{"en-US":"x2o-media-to-demonstrate-real-time-performance-data-visualization-solutions-at-uc-expo-2019"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3qftkhNSyK2qh2vZmkqaxE"}}},"startDate":{"en-US":"2019-05-10T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC - May 10, 2019 - X2O Media to Demonstrate Real-Time Performance Data Visualization Solutions at UC Expo 2019"},"description":{"en-US":"Montreal, QC —May 10, 2019 —X2O Media will demonstrate fully integrated enterprise visual communications and real-time performance data visualization solutions, at Unified Communications Expo (UC Expo) next week. X2O Media, part of the STRATACACHE family of marketing technology companies, develops real-time business intelligence solutions that deliver data visualization and enterprise visual communications to any screen in the digital workplace. X2O Media can be found in booth #F124 at the event, being held May 15-16 in London, UK.\\n\\nSolutions in booth #F124:\\n\\n__Performance Data Visualization__\\nX2O Media’s performance data visualization capabilities help connect employees to the business-critical information they need to increase performance, productivity and decision making. The X2O platform lets users aggregate real-time data into custom dynamic dashboards and deliver the dashboards to any screen including video walls, desktop and mobile devices.\\n\\n__Enterprise Visual Communication__\\nIncrease employee engagement and enhance corporate-wide communications with X2O Media’s dynamic visual channels featuring videos, images or real-time data that can be delivered to digital displays, interactive touch screens, desktops and mobile. X2O Platform gives users the flexibility to customize messages across geographic regions, business units, departments or even specific employee groups.\\n\\n__Collaboration Room and Virtual Classroom__\\nThe X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n\\n“Collaboration is essential to engaging your employees, and to getting them the data they need to do their job efficiently. The future of collaboration is bringing that real-life experience into the meeting room or into a classroom. The X2O Media team has the technology to do just that,” said Robert Brinklow, Sales Manager at X2O Media.\\n\\nLearn more at <a href=\\"https://www.x2omedia.com/en/company/events/\\" target=\\"_blank\\">www.x2omedia.com/uc-2019</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WmeakVJoiqSNSXVykUZzj","type":"Entry","createdAt":"2021-03-01T13:41:58.528Z","updatedAt":"2021-04-27T12:53:54.011Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF 2019"},"indexTitle":{"en-US":"STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF 2019"},"slug":{"en-US":"stratacache-to-debut-advanced-shopper-marketing-technology-driving-retail-transformation-at-nrf-2019"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7dI9H57mEqNfYzwvFMowcb"}}},"startDate":{"en-US":"2019-01-09T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"DAYTON, OH, US - January 9, 2019 - STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019."},"description":{"en-US":"DAYTON, OH, US—January 9, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\nBooth highlights include:\\n\\n__Shopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\nDaily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\nVirtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at <a href=\\"https://www.johnbatchelorshow.com\\" target=\\"_blank\\">www.johnbatchelorshow.com</a> and <a href=\\"https://https://twitter.com/batchelorshow\\" target=\\"_blank\\">@batchelorshow</a>.\\n\\n__Guided shopping experiences__, focusing on value-add narratives for retailers and marketers:\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAutomation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nCustomer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n\\nSee full details, including the three-day Transformation Talks schedule, at www.stratacache.com/NRF-2019.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70V9naufjumBzvEUuJnS4a","type":"Entry","createdAt":"2021-03-01T10:16:20.245Z","updatedAt":"2021-04-27T12:53:29.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Expands Product Line by Adding New Media Player Hardware"},"indexTitle":{"en-US":"X2O Media Expands Product Line by Adding New Media Player Hardware"},"slug":{"en-US":"x2o-media-expands-product-line-by-adding-new-media-player-hardware"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5swCOLO0bdeIv5ftkASSR0"}}},"startDate":{"en-US":"2019-07-10T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTREAL, QC., July 10, 2019 - X2O Media today unveiled the addition of Windows-based X2O Media Player-S hardware to their growing product offering. "},"description":{"en-US":"MONTREAL, QC., July 10, 2019 – X2O Media today unveiled the addition of Windows-based X2O Media Player-S hardware to their growing product offering. The addition of X2O Media-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. X2O Media and Scala, both companies in the STRATACACHE family of marketing technology companies, partnered to design the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware.\\n\\n“We now have multiple media players to be able to cater to our customer’s immediate needs,” says Mansour Brek, President of X2O Media. “The expansion of the X2O Media product line, now with the latest addition of our Media Player-S, allows us to offer commercial-grade reliability for applications such as enterprise corporate communications, customer experience centers and conference room content management. Moving forward, we will be looking into more player options to add to our full solution offering.”\\n\\nThe X2O media players are dedicated devices that combine carefully designed hardware, optimally configured system software, and X2O Player software to deliver high-quality 24×7 playback in a robust and security-hardened environment. The X2O Media Player-S is a mid-range digital media player with device management and full HD playback support for all visual communication playlists.\\n\\nChris Riegel, CEO of the STRATACACHE family of companies, says, “X2O media players are designed for premium performance to deliver powerful experience communications,” he said. “Continuing to build our presence in the STRATACACHE family of companies starts with having access to subject matter experts who have developed and deployed similar hardware to be implemented cross-industry.”\\n\\nLearn more about the X2O Media Player-S <a href=\\"https://www.x2omedia.com/en/solutions/media-players/player-s/www.x2omedia.com/x2o-media-player-S\\" target=\\"_blank\\">here</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"37ZXjXAGF5qS01uUY6DP9m"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ETXtiE7VEJWt4vEZOHJDr","type":"Entry","createdAt":"2021-03-01T09:58:05.801Z","updatedAt":"2021-04-27T12:52:10.516Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Announces Interactive Virtual Classroom Experience to Engage Remote Students in Real-Time"},"indexTitle":{"en-US":"X2O Media Announces Interactive Virtual Classroom Experience to Engage Remote Students in Real-Time"},"slug":{"en-US":"x2o-media-announces-interactive-virtual-classroom-experience-to-engage-remote-students-in-real-time"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4TbkxLidgEfRh8LqzqKF3x"}}},"startDate":{"en-US":"2020-01-17T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC – January 17, 2020 – X2O Media today announced the enterprise-grade Virtual Classroom experience will be demonstrated at The Bett Show"},"description":{"en-US":"Montreal, QC – January 17, 2020 – X2O Media today announced the enterprise-grade Virtual Classroom experience, an innovative solution that has changed how remote students access, communicate and collaborate with their peers, will be demonstrated at The Bett Show next week. X2O Media, part of the STRATACACHE family of marketing technology companies, designed the experience to enable higher education institutions to offer remote students a unique learning experience to allow them to participate in everything that is taking place within the live classroom. X2O Media can be found in booth SE24 at The Bett Show, which features marketing information technology in education, being held January 22 – 25, 2020 in London.\\n\\n“We see that as a result of the accessibility of high-speed internet, enrollment in distance learning courses is increasing. Coupled with shifts in global economies, students are turning to online courses to complete degrees or to improve their career potential. Universities worldwide need to step up and meet the unique needs of their growing distance learning students. With X2O Media’s virtual classroom higher education institutions can supply the increasing demand for online courses. The highly social peer-to-peer communication gives remote students an unparalleled experience and helps them achieve a high level of success in their online course,” said Mansour Brek, President of X2O Media.\\n\\nRob Brinklow, Sales Manager at X2O Media Europe adds, “Today, technology enables forms of communication and collaboration undreamt of in the past. X2O Media is bridging distance learning spaces to link the global remote learning community with a common purpose. We look forward to showcasing the classroom’s power and features during <a href=\\"https://www.bettshow.com/\\" target=\\"_blank\\">Bett Show</a> where you can experience first-hand the X2O Virtual Classroom at Stand SE24.”\\n\\nFor more information about the advantages of X2O Media’s Virtual Classroom technology, contact <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for higher education and corporate learning centers to build virtual classrooms as well as, solutions to provide emerging visual communications, and real-time data visualization. The award-winning X2O Platform brings advanced education opportunities to people across the globe. Remote students can experience and participate in everything that takes place in the live classroom. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\" target=\\"_blank\\">Twitter.</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66d1RbmOpUS1RPldrA9Uk4","type":"Entry","createdAt":"2021-03-01T09:42:47.198Z","updatedAt":"2021-04-27T12:51:20.954Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media to Unveil Robust Turnkey X2O Room Scheduling Solution at ISE 2020"},"indexTitle":{"en-US":"X2O Media to Unveil Robust Turnkey X2O Room Scheduling Solution at ISE 2020"},"slug":{"en-US":"x2o-media-to-unveil-robust-turnkey-x2o-room-scheduling-solution-at-ise-2020"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Eb0vn41qS4L49EdPrjoK0"}}},"startDate":{"en-US":"2020-02-07T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC - 7 February 2020 - X2O Media announced today that they will unveil a robust meeting room solution, X2O Room Scheduling, at ISE 2020. "},"description":{"en-US":"MONTREAL — 7 February 2020 — X2O Media, part of the STRATACACHE family of marketing technology companies, announced today that they will unveil a robust meeting room solution, X2O Room Scheduling, at Integrated Systems Europe (ISE) 2020. The solution is designed to streamline the room booking process and improve space utilization across the enterprise. X2O Media’s full solution offering integrates data visualization dashboards, team collaboration tools, enterprise visual communication software and hardware so employees can collaborate easily across the enterprise. X2O Media will demonstrate enterprise communications solutions in booth G120 located in Hall 11 during ISE 2020, being held February 11-14 in Amsterdam, Netherlands.\\n\\nA complete solution covering hardware and software, X2O Room Scheduling is ideal for enterprise deployments.\\n\\n- The X2O Platform incorporates X2O Media’s content management system, remote device control and integration with market-leading calendar management systems, including Microsoft Office Exchange and Office 365.\\n- When integrated with the X2O Meeting Room Sign-10.1 all-in-one tablet the solution includes full touch capabilities, Power-over-Ethernet and 1280×800 resolution for optimal clarity of on-screen graphics. Integrated LED side lights show the status of the room at a glance.\\n- An intuitive interface displays room status, schedule and meeting information in real time. The color palette, logo, background and fonts are fully customizable.\\n- Equipped with on-the-spot booking capabilities, employees can view the occupied/not occupied status of the room and book a meeting room directly on the touch screen.\\n\\n“X2O Media’s focus is to help corporate digital workplaces manage pain points with proven solutions within the connected enterprise,” said Mansour Brek, President of X2O Media.“The expansion of the X2O Media product line, now with the latest addition of our meeting room sign software and hardware, allows us to offer a complete solution to our enterprise customers right out of the box.”\\n\\nFor more information on how to streamline the room booking process visit <a href=\\"https://www.x2omedia.com/en/solutions/communication/meeting-scheduling/\\" target=\\"_blank\\">X2O Room Scheduling</a> or visit X2O Media at ISE 2020.\\n\\n<a href=\\"https://www.scala.com/\\" target=\\"_blank\\">Scala Inc</a>, also part of the STRATACACHE family of marketing technology companies, will be at ISE 2020 in booth E160 located in Hall 8. View their marketing technology solutions <a href=\\"https://www.scala.com/en/events/ise-2020/\\" target=\\"_blank\\">here.</a>\\n\\n### About X2O Media\\n\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\" target=\\"_blank\\">Twitter.</a> \\n\\n### About STRATACACHE\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>\\n, on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">Twitter.</a>\\n\\nMedia Contact:\\n\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5lORdDqOEyc2Tb3QFDNvwn","type":"Entry","createdAt":"2021-02-10T13:43:05.483Z","updatedAt":"2021-04-27T12:49:22.614Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Introduces Two New Media Players to Their Full Solution Offering"},"indexTitle":{"en-US":"X2O Media Introduces Two New Media Players to Their Full Solution Offering"},"slug":{"en-US":"x2o-media-introduces-two-new-media-players-to-their-full-solution-offering"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"startDate":{"en-US":"2020-08-05T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC  - August 5, 2020  - X2O Media today launched two new media players, X2O Media Player-R and X2O Media Player-DX"},"description":{"en-US":"__MONTREAL—August 5, 2020 —__ X2O Media today launched two new media players, X2O Media Player-R and X2O Media Player-DX, engineered to work seamlessly with the X2O Platform for reliable digital signage content delivery. These new media players further round out X2O Media’s hardware solution offering for digital signage. X2O Media, part of the STRATACACHE family of marketing technology companies, evolves standard digital signage by driving innovation standards in unified communications solutions for enterprises and higher education that reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting.\\n\\nThe new media players address a market need for devices and performance requirements that combine carefully designed hardware, optimally configured system software, and X2O Media software to deliver high-quality 24×7 playback in a robust and security-hardened environment. Powered by Android Operating System, the X2O Media Player-R is an ideal entry-level unit that is an affordable, single-output digital media player in a compact design. The X2O Media Player-R also comes complete with the X2O Signage Android app that is ready for activation. The X2O Media Player-DX is a dual 4K output digital media player that operates on a Windows platform, designed to deliver enterprise performance and seamless playback of 4K content with powerful, stable performance and turnkey simplicity.\\n\\n“Our customers need a solution that provides a convenient way to enhance their communications standards,” said Mansour Brek, President of X2O Media. “The expansion of our line of media players allows X2O Media to offer enterprise-grade reliability for applications such as enterprise corporate communications, customer experience centers and collaboration rooms.”\\n\\nLearn more about the selection of X2O media players here: <a href=\\"https://www.x2omedia.com/en/solutions/media-players/\\" target=\\"_blank\\">X2O Media Players.</a>\\n\\n### About X2O Media\\nAs part of the STRATACACHE family of marketing technology companies, X2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at stratacache.com, follow us on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a>\\n, <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a> or <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact:__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Ggki3ATyieMryUg84kM1r"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LRLCs7wlLs3UEptlfZtHc","type":"Entry","createdAt":"2021-02-10T11:34:08.546Z","updatedAt":"2021-04-27T12:46:19.015Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Hires Technology Sales Expert Scott Oranen"},"indexTitle":{"en-US":"STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform"},"slug":{"en-US":"stratacache-hires-technology-sales-expert-scott-oranen"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"startDate":{"en-US":"2021-01-14T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"DAYTON, OH, US - January 14, 2021 - STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, Platform"},"description":{"en-US":"__DAYTON, OH, US—January 14, 2021__ —STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE’s full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE’s commercial-grade <a href=\\"https://www.stratacache.com/en/solutions/linq-commercial-tablets/\\" target=\\"_blank\\">LINQ intelligent tablets</a>.\\n\\nScott brings 20+ years of experience in delivering optimal hardware solutions to projects for major brands across the Americas, with added expertise in retail, commercial and enterprise solutions. Most recently with ELO Touch Solutions, Scott developed key relationships as well as directly grew the brand and promoted the product line, honing expertise in touchscreen display technology and applications. Prior to ELO Touch Solutions, Scott held national and regional account manager positions at NEC Display Solutions and Apple.\\n\\nAs an initial focus, Scott will spearhead strategic business development opportunities for STRATACACHE’s LINQ tablets, launched in October 2020. The all-in-one intelligent tablets were designed and built by STRATACACHE’s customer engagement engineers and are integrated across all digital signage, point-of-sale, interactive experience, self-service and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media.\\n\\n“Scott possesses the deep knowledge and key relationships that position him to help clients through the selection and deployment of the best all-in-one computing devices to fit their unique project,” said Chris Riegel, CEO of STRATACACHE. “With the continuing expansion of STRATACACHE’s tablet, assisted selling and mobile point-of-sale device offerings, our clients will greatly benefit from Scott being part of the team.”\\n\\n“STRATACACHE’s complete line of high-performance hardware and software provide a big opportunity for retail and innovation teams who are looking for a complete digital signage solution. Our comprehensive solutions address the full scope of any customer experience innovation project — starting with our high-performance hardware and aligning it with our premiere software, services and support,” said Oranen.\\n\\nLearn more about STRATACACHE and LINQ intelligent tablets at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>.\\n\\n### ABOUT STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://twitter.com/stratacache\\" target=\\"_blank\\">Twitter</a> or on <a href=\\"https://www.facebook.com/STRATACACHE/\\" target=\\"_blank\\">Facebook</a>.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"454BuYtJNbr8Dx8p0gg2IM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44eqrVfyuVzGr3pultqIwb","type":"Entry","createdAt":"2021-02-10T13:48:03.344Z","updatedAt":"2021-04-27T12:45:52.430Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Partners with FutureDJs to Deliver Immersive Remote Learning Experiences"},"indexTitle":{"en-US":"X2O Media Partners with FutureDJs to Deliver Immersive Remote Learning Experiences"},"slug":{"en-US":"x2o-media-partners-with-futuredjs-to-deliver-immersive-remote-learning-experiences"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4KSjXeJLRHPaeaeLdSr4KI"}}},"startDate":{"en-US":"2020-04-07T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC - April 7, 2020 - X2O Media today announced a global partnership with pioneering music education company FutureDJs."},"description":{"en-US":"Montréal—April 7, 2020 — X2O Media today announced a global partnership with pioneering music education company FutureDJs to deliver an immersive remote learning experience. X2O Media, part of the STRATACACHE family of marketing technology companies, and FutureDJs will make world class music education widely accessible globally, all powered by X2O Media’s virtual classroom technology.\\n\\nFutureDJs are providing a dynamic way to support teaching music, making music education globally accessible with their Virtuoso classroom, built on top of the core X2O Virtual Classroom, a next generation immersive remote learning solution. Partnering with X2O Media for the technology to bring advanced remote learning experiences, FutureDJs have now found a dynamic way to bridge the knowledge gap, support the teaching of music and reshape music education across the world.\\n\\nThe <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" target=\\"_blank\\">X2O Virtual Classroom</a> offers an unparalleled experience similar to that of in-classroom participants. The scalable solution enables up to 120 remote participants to appear at one time on avatar displays with directional audio and dedicated cameras. FutureDJs’ students will be able to learn from world class teachers and professional DJs either face-to-face or remotely, making learning accessible to everyone, wherever they are in the world.\\n\\n“With DJ decks, MC’ing and electronic music all now recognized as part of the National Curriculum in the United Kingdom, we have been preparing to launch our Virtuoso classroom to reimagine the classroom of the future, and that future is now. Our industry has been turned upside down. Artists, DJs, musicians and visiting music teachers globally are suddenly without work and questioning the future,” Austen Smart, CEO of FutureDJs said. “We stand by our school tutors even when schools close, because we believe there is a bright future for music education. Through our partnership with X2O Media, music educators can share their expertise to a broader audience, and students will be able to access the very best talent where conventional educational resources are clearly limited.”\\n\\nFrom working with a community of tutors in schools around the country, to having the flexibility and scale of the X2O Virtual Classroom, FutureDJs will deliver a dynamic learning experience which enables opportunities for world class musicians, DJs and teachers to teach and to engage with fans and students in a whole new, immersive way.\\n\\n“The FutureDJs project is a brilliant and well deserving use of our technology. While we are incredibly lucky to be deploying transformative distance learning environments across the world, bringing these world class teaching experiences to children makes us very proud,” Robert Brinklow, X2O Media’s EMEA Sales Director said. “We have a number of exciting global projects and activities planned together over the next two years, including building the flagship studio in Manchester, UK, followed by another three Digital Learning Studios over the next two years. We are working to ensure the X2O Media solution offers as close to an in-classroom experience as possible.”\\n\\n### X2O Virtual Classroom\\nThrough the <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" target=\\"_blank\\">X2O Virtual Classroom</a>, all participants have a unique perspective during a session with a dedicated “seat” in the classroom, and with the directional audio the teacher can move around the room addressing individuals, so students have the experience of being “virtually together.” The X2O Virtual Classroom offers persistent sessions, making class content downloadable even once it has finished. The solution also offers a physical and virtual whiteboard, accessible by both teacher and participant, enabling and enhancing collaboration. There is also the ability to offer breakout sessions and split out into virtual working groups with the teacher able to move between groups as if the students are physically in the room.\\n\\nFind out more about the <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" target=\\"_blank\\">X2O Virtual Classroom</a> and X2O Media’s full scope of unified communications solutions at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>. Learn more about FutureDJs at <a href=\\"https://www.x2omedia.com\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n### About X2O Media\\nX2O Media provides technology and services for higher education and corporate learning centers to build virtual classrooms as well as, solutions to provide emerging visual communications, and real-time data visualization. The award-winning X2O Platform brings advanced education opportunities to people across the globe. Remote students can experience and participate in everything that takes place in the live classroom. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a>\\nand follow X2O updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>\\n.\\n\\n### About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>, on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>\\n.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"62hYsoIhXGzsvrWTaK0q0e"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4LXhG1N3T81MkxU3JRFPt5","type":"Entry","createdAt":"2021-03-01T13:33:22.928Z","updatedAt":"2021-04-27T12:41:06.277Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Adds New Media Player Hardware to Corporate Communications Solution Offering"},"indexTitle":{"en-US":"X2O Media Adds New Media Player Hardware to Corporate Communications Solution Offering"},"slug":{"en-US":"x2o-media-adds-new-media-player-hardware-to-corporate-communications-solution-offering"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4opTYjSWvWGq6O1Uf2LFLK"}}},"startDate":{"en-US":"2019-02-04T00:00+00:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL, QC, 4 February 2019 - X2O Media’s Business Intelligence Solutions Will Be on Display at ISE 2019"},"description":{"en-US":"__X2O Media’s Business Intelligence Solutions Will Be on Display at ISE 2019.__\\n\\nMontreal, 4 February 2019—X2O Media today unveiled the addition of X2O Media-branded media players to their solution offering, taking the guesswork and risk out of choosing the right device for an enterprise’s visual communication. The new media players, along with X2O Media’s employee engagement solutions to enhance employee productivity, will be on display at this year’s Integrated Systems Europe (ISE) 2019, being held 5-8 February in Amsterdam, Netherlands.\\n\\nX2O Media, part of the STRATACACHE family of marketing technology companies, will also demonstrate their performance data visualization dashboards and team collaboration tools that allow enterprises to collaborate on tasks and projects across remote locations. Two companies in the STRATACACHE family will have marketing technology on display at ISE — X2O Media can be found in booth D245 in hall 15 and Scala in booth E160 in hall 8.\\n\\nThe X2O media players exceed business needs of optimal performance, stability and capability. X2O Media designed the players for optimal performance according to enterprise needs, drawing on the experience and expertise of STRATACACHE, who first launched media players in 2011, to develop and distribute the new media player hardware. The addition of X2O Media-branded media players gives enterprises a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way.\\n\\nMansour Brek, CEO at X2O Media, says the media players were engineered to round out X2O Media’s full solution offering. “X2O media players are designed to deliver optimal hardware and software integration and performance while rounding out our full corporate communications solution offering,” he said. “Having access to the expertise of the STRATACACHE family of companies allows us to develop and deliver a media player that meets the needs of enterprise communicators everywhere.”\\n\\nLearn more about the X2O Media Player-L at <a href=\\"https://www.x2omedia.com/en/solutions/media-players/player-l/\\" target=\\"_blank\\">www.x2omedia.com/en/solutions/oneroom/classroom/</a>.\\n\\n__About X2O Media__\\nX2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. Learn more at <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">www.x2omedia.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>\\n, on <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter @STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE\\" target=\\"_blank\\">Facebook</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Gejv6LipNIlIpkYl9EREz","type":"Entry","createdAt":"2021-03-31T12:48:51.838Z","updatedAt":"2021-04-27T12:35:30.009Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media Launches a New Website  to Showcase Collaboration and Unified Visual Communication Solutions "},"indexTitle":{"en-US":"X2O Media Launches a New Website  to Showcase Collaboration and Unified Visual Communication Solutions "},"slug":{"en-US":"x2o-media-launches-a-new-website-to-showcase-collaboration-and-unified-visual-communication-solutions"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"77WA9MhYY8Wooe98Ll7nTB"}}},"startDate":{"en-US":"2021-03-31T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL - March 31, 2021 - X2O Media today proudly announced the launch of its newly redesigned website and key elements of the corporate brand."},"description":{"en-US":"__MONTRÉAL — March 31, 2021__ - X2O Media today proudly announced the launch of its newly redesigned website and key elements of the corporate brand, highlighting the advanced features of X2O Media’s virtual collaboration technology and unified visual communication solutions. X2O Media, part of the STRATACACHE family of technology companies, built the new website with their customer in mind, providing an improved user-experience with simplified navigation, a streamlined modern design and enhanced engagement within a responsive and optimized layout. \\n\\nAccording to Mansour Brek, President of X2O Media, \\"We are very excited to announce the launch of the new X2O Media website. This website redesign truly brings together the breadth of our expertise especially with more insight and information on X2O Media solutions. The mobile optimization along with a new presentation of our products will allow us to better serve our customers and prospects.\\"\\n\\nFeaturing a comprehensive and easy-to-navigate layout, the modern design showcases X2O Media’s exciting new offering X2O OneRoom, a virtual collaboration technology for meeting and learning in addition to unified visual communication solutions.\\n\\nThe website solidifies X2O Media’s online presence and will be vital tool for ongoing marketing and recruitment. Visitors to the new site can stay informed with new product releases, sign up for a OneRoom demo, read an array of case studies and customer stories and other essential information.\\n\\nVisitors are encouraged to explore X2O Media website at <a href=\\"https://www.x2omedia.com/en/\\" target=\\"_blank\\">https://www.x2omedia.com/en/</a>\\n\\n__About X2O Media__\\nX2O Media provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and learning institutions engage with their employees and students. X2O Media, part of the STRATACACHE family of digital media/marketing technology companies, is headquartered in Montréal. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on  <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a>, <a href=\\"https://www.facebook.com/x2omedia\\" target=\\"_blank\\">Facebook</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contact__\\nAndrea Poley, Global Communications Manager, STRATACACHE <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qkCd8ZuiJLdQjK6d7K5x2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ssz8QPVwAwtJz9MoBxFjD","type":"Entry","createdAt":"2021-04-27T12:20:53.729Z","updatedAt":"2021-04-27T12:32:57.984Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media and William & Mary Announce Installation of  Three Immersive Virtual Classrooms"},"indexTitle":{"en-US":"X2O Media and William & Mary Announce Installation of  Three Immersive Virtual Classrooms"},"slug":{"en-US":"x2o-media-and-william-and-mary-announce-installation-of-three-immersive-virtual-classrooms"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1CYVH5K9ePZo8NyYxeEbvc"}}},"startDate":{"en-US":"2021-04-27T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"MONTRÉAL - April 27, 2021 - X2O Media and William & Mary’s Raymond A. Mason School of Business announce three X2O OneRoom virtual classrooms."},"description":{"en-US":"### X2O Media and William & Mary Announce Installation of Three Immersive Virtual Classrooms\\n\\n__MONTRÉAL - April 27, 2021__ - X2O Media, a global provider of virtual collaboration technology for learning institutions, and William & Mary’s Raymond A. Mason School of Business announced today the installation of three X2O OneRoom virtual classrooms at their Williamsburg, VA campus. William & Mary invested in purpose-built virtual classrooms to address the evolving need to accommodate a hybrid model of remote and in-person teaching and learning. OneRoom provides William & Mary remote students with an immersive learning experience that replicates the energy and one-to-one engagement of an in-class lecture. X2O Media, part of the STRATACACHE family of technology companies, collaborated with integrator partner HB Communications to retrofit existing classrooms to innovative OneRoom virtual classrooms and deliver engaging online courses to their worldwide audience.\\n\\n“Converting existing classrooms to hybrid classrooms with the game-changing X2O OneRoom technology has allowed The Mason School of Business to diversify our traditional operating model. Not only have we expanded our curriculum to offer both in-room and remote students meaningful, one-to-one interactions, we can also invite virtual presenters for an enriching exchange of ideas without restrictions. Our teachers and students have embraced OneRoom virtual classrooms as an effective way to provide an unparalleled learning experience,” said Dean Larry Pulley.\\n\\nX2O Media’s collaboration technology has helped institutions like William & Mary set a new standard to bridge the gaps that have hindered the growth of the online learning community. Technological features such as high-definition avatar displays with dedicated personal cameras, dynamic breakout groups, interactive displays, and remote collaboration tools offer remote students an engaging learning experience regardless of geography. \\n\\n“Our partnership with William & Mary is instrumental in helping us develop the product road map to benefit the evolving needs of the education sector. We understand that the education landscape is shifting and, learning institutions need to transform their operating model to embrace all learners regardless of geographical location. William & Mary’s investment in OneRoom virtual classrooms shows a commitment to create a sense of community and engagement for successful online learning. Compared to traditional videoconferencing, OneRoom delivers an enriching experience for all students and professors.” said Mansour Brek, President of X2O Media.\\n\\nLearn more about X2O OneRoom at <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/\\" target=\\"_blank\\">www.x2omedia.com/en/solutions/oneroom/</a>. \\nLearn more about The Raymond A. Mason School of Business at William & Mary Visit <a href=\\"https://www.mason.wm.edu\\" target=\\"_blank\\">www.mason.wm.edu</a>.\\n\\n__About X2O Media__ \\nX2O Media provides technology to build virtual collaboration solutions and unified visual communication solutions for higher education and corporations across the globe. The award-winning X2O Platform represents a new category of communication tools that improves how enterprises and learning institutions engage with their employees and students. X2O Media’s collaboration technology has helped institutions like William & Mary, HEC Montréal, Future DJs and City of London Freemen\'s School set a new standard for the online learning community. \\n\\nX2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montréal, Canada. For information, contact X2O Media at <a href=\\"mailto:sales@x2omedia.com\\">sales@x2omedia.com</a> and follow X2O Media updates on <a href=\\"https://www.linkedin.com/company/x2o_media\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/X2Omedia\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__About The Raymond A. Mason School of Business at William & Mary__\\nWilliam & Mary’s business school is rebuilding the global economy by educating the next generation of revolutionary business leaders. It offers undergraduate and graduate instruction, including full-time, part-time evening, executive, and online MBA degree programs, specialized masters programs in accounting, business analytics, marketing, and finance. The school develops successful business leaders by providing world-class instruction and unparalleled opportunities for mentorship and experiential learning. Visit <a href=\\"https://www.mason.wm.edu\\" target=\\"_blank\\">www.mason.wm.edu</a> for more information. \\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a> on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a> and <a href=\\"https://twitter.com/STRATACACHE\\n\\" target=\\"_blank\\">Twitter</a>.\\n\\n__Media Contacts__\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE \\t\\n<a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>\\n\\nJeffrey Rich\\nChief Marketing Officer\\nWilliam & Mary’s Raymond A. Mason School of Business\\n<a href=\\"mailto:jrich@wm.edu\\">jrich@wm.edu</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Gp0VQrTstEG9xkbQUxJwu"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4JhSBBMVyEi8cslm96OhiS","type":"Entry","createdAt":"2021-02-25T10:41:14.873Z","updatedAt":"2021-03-24T14:33:05.580Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces New Chicago-Based Facility for Research, Support and New Product Development"},"indexTitle":{"en-US":"STRATACACHE Announces New Chicago-Based Facility for Research, Support and New Product Development"},"slug":{"en-US":"stratacache-announces-new-chicago-based-facility-for-research-support-and-new-product-development"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"300fakTyMml3nR1z2LMblD"}}},"startDate":{"en-US":"2021-02-22T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"DAYTON, OH, US - February 22, 2021 - STRATACACHE today announced the purchase of a 100,000 square foot facility in Lisle, Illinois (Chicago)."},"description":{"en-US":"__100,000 square foot facility to focus on digital menu, mobile device and application development__\\n\\n__DAYTON, OH, US—February 22, 2021__—STRATACACHE today announced the purchase of a 100,000 square foot facility in Lisle, Illinois (Chicago), which will house new research and support teams for the digital signage, intelligent display and sensor systems company. The Chicago location marks the third facility STRATACACHE has acquired in the past year, in order to support the growing global clientele of the STRATACACHE family of companies, adding several hundred highly technical jobs to the US market.\\n\\nDespite a globally challenging economic environment, STRATACACHE continues to experience rapid growth in providing advanced technology solutions, such as intelligent display and sensor systems, to clients in key verticals including retail, restaurants, banking, entertainment, transportation and corporate communications. The new facility, a four-story class A building in the western Chicago suburb of Lisle, was formerly a U.S. headquarters for McCain Foods, Inc. More than a dozen large STRATACACHE customers have headquarters in Chicago, and the new location will allow for enhanced local support, as well as a fully outfitted support lab, meeting room space and X2O One Room, an immersive collaboration environment for in-person and remote participation created by X2O Media, a STRATACACHE company.\\n\\n“As STRATACACHE continues to grow, we look forward to tapping the Chicago market for development and engineering talent to further our work on our new mobile platforms, our advanced tablet compute devices as well as key projects in retail self-service systems,” said Chris Riegel, STRATACACHE CEO. “We will be adding significant staff in the new STRATACACHE Chicago center over the next several months and look forward to enabling world class customer interactive solutions designed to help our customers reduce costs and improve sales in this uncertain economic time.”\\n\\nSTRATACACHE provides a full scope of technological solutions to help retailers, marketers and customer experience teams use intelligent digital display and sensor systems to optimize interaction and engagement with consumers and employees. The new location outside Chicago will allow STRATACACHE to recruit local technical talent and expertise to further the research, development and business development efforts of hardware and application development.\\n\\nSTRATACACHE acquired a 1.4 million square foot factory in Eugene, OR, in March 2020, and is equipping it as a full 300mm wafer microLED display manufacturing facility. STRATACATCHE made an additional client support investment in a new 1100+ seat Network Operations and Data center in Waterloo, IA, in November 2020.\\n\\n![Lisle center PR - image 2](//images.ctfassets.net/lx4pzcb22oh0/5rybsD6eO1Q0KBnMIuq5cL/c67ca15f5a3f49fd021275e797891532/Lisle_center_PR_-_image_2.jpg)\\n\\n### About STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Follow STRATACACHE on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" target=\\"_blank\\">@STRATACACHE</a> or on <a href=\\"https://www.linkedin.com/company/stratacache/\\" target=\\"_blank\\">LinkedIn</a>. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" target=\\"_blank\\">www.stratacache.com</a>\\n\\n### Media Contact\\nAndrea Poley, Global Communications Manager, STRATACACHE<a href=\\"mailto:apoley@stratacache.com\\"> apoley@stratacache.com</a> "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"59OHqMvyjD6k8CYLKpOzwJ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}}}}]},"resourceParagraph":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6h2AIalvLgpNxDPxGVoj7S","type":"Entry","createdAt":"2023-03-20T14:59:32.060Z","updatedAt":"2023-03-20T15:03:04.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"form-para-IG-where do zoom google meet and teams fall short"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Download the infographic"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qm5NNBEqEgEL0lJsCFU6I"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NYZCdarLWa2P93Rh9AOWw","type":"Entry","createdAt":"2023-03-20T14:52:32.714Z","updatedAt":"2023-03-20T15:01:08.424Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"des-para-IG-where do zoom, teams and google meet fall short? "},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The digital workplace and campus are here to stay.\\n\\nIt makes sense for companies and learning institutions to continue to invest in technologies for long-term remote or hybrid work and learning. \\n\\nClick below to download the infographic. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5iHTmkHEAXhyMkVMo1bWYK","type":"Entry","createdAt":"2023-03-20T14:50:35.812Z","updatedAt":"2023-03-20T15:00:35.928Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"hero-IG-X2O-Where do zoom, teams & google meet fall short?"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7aWjc1c0YDX85BciiZsJec"}}},"title":{"en-US":"Where do Zoom, Teams and Google Meet Fall Short? "},"description":{"en-US":"Find out where Zoom, Teams and Google Meet fall short with our latest infographic."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BxRflhEUEj5FbbISRZ22K","type":"Entry","createdAt":"2023-03-20T14:40:24.292Z","updatedAt":"2023-03-20T14:40:24.292Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"gated-file-engaging hybrid: how to create effective L&d programs"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"13d5554IxGM20pzR1IVYuv"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1DlhmNuCqPXLoeLgaUcniQ","type":"Entry","createdAt":"2023-03-20T14:16:17.200Z","updatedAt":"2023-03-20T14:16:17.200Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"des-para-engaging hybrid: how to create effective L&D programs"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Offering Learning & Development programs in a hybrid or virtual format adds convenience, flexibility and reduces travel cost. But, mastering hybrid is critical to achieving a balanced, connected learning experience for both the in-room and the remote participants. As a result, many best practices have emerged to help L&D managers take the right steps toward embracing a distributed training environment.\\n\\n## Achieving an optimal training mode\\n\\nThis white paper will discuss the many lessons L&D managers have learnt in adapting in-person training programs to hybrid, blended, and online formats.\\n\\nDownload the white paper to explore, \\n\\n•    Benefits and challenges of remote learning\\n\\n•    How to adapt virtual tech to different learning objectives\\n\\n•    9 questions to ask before planning a learning journey\\n\\n•    Why is virtual learning different from virtual meetings?\\n\\n•    Where does web conferencing fall short?\\n\\n•    Using next-gen technology to train remote employees"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3vRrH11Tu78J9GURjrgdh1","type":"Entry","createdAt":"2023-03-20T14:08:06.761Z","updatedAt":"2023-03-20T14:08:06.761Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"hero-para-engaging hybrid: how to create effective L&D programs"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7xHWpktGOOc3y2ILdgMb0H"}}},"title":{"en-US":"Engaging Hybrid: How to Create Effective L&D Programs"},"description":{"en-US":"Learn the important lessons L&D managers have gained as they plan for effective work and learning in a hybrid workplace."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"BUufaF6VfSuJnscIG1qBS","type":"Entry","createdAt":"2023-03-17T16:47:59.124Z","updatedAt":"2023-03-20T13:30:40.861Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"Rethinking hyrbird learning for higher ed-gated-file"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1bWstylSviRn5cXChP2Jaz"}}},"fileButtonText":{"en-US":"Download the White Paper"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7lQtcTp4ym3DQtab6gcQEq"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"VGDFPo56YyNl1WymHhG52","type":"Entry","createdAt":"2023-03-17T16:38:08.065Z","updatedAt":"2023-03-17T16:38:08.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"des-para-rethinking hybrid learning for higher ed"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Despite the many improvements to online education in the past years, doubts still remain about the value of online learning in contrast to students being on-campus. Can these two teaching modalities be combined into a unified hybrid learning experience to support student success?  \\n\\n## How to Achieve an Omnichannel Education Model \\n\\nDiscover the 5 key elements of the learning experience that need to be addressed to improve digital adoption and student success.\\n\\nThe white paper will explore,\\n\\n- The challenges of online learning\\n\\n- 9 questions to address when rethinking hybrid education\\n\\n- Where do web conferencing platforms fall short to deliver learning?\\n\\n- What is deep learning?  Why is it important for student success?\\n\\n- Can digital learning ever be immersive and engaging?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jxfDex2BFXMxc2ZjzRG2K","type":"Entry","createdAt":"2023-03-17T16:34:42.267Z","updatedAt":"2023-03-17T16:34:42.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"hero-para-rethinking hybrid and blended learning for higher ed"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6wJSQDKAKAmCxszT4VtQIs"}}},"title":{"en-US":"Rethinking Hybrid and Blended Learning for Higher Education"},"description":{"en-US":"Explore insights on the important lessons learning institutions have gained as they adapt in-person training programs to hybrid, blended, and online teaching formats and prepare for better student success. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Xo04iipn0lmfWQ1kOp3Ho","type":"Entry","createdAt":"2023-03-17T15:37:53.276Z","updatedAt":"2023-03-17T15:40:23.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"hero-para-Selecting the right technology vendor"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3TbNDmdjIqbsJXUIxXrAt6"}}},"title":{"en-US":"Selecting the Right Learning Technology Vendor: Best Practices and Tips"},"description":{"en-US":"*Article published by [Training Industry](https://trainingindustry.com/articles/learning-services-and-outsourcing/selecting-the-right-learning-technology-vendor-best-practices-and-tips/) on March 3, 2023*. By Mansour Brek - Selecting the Right Learning Technology Vendor: Best Practices and Tips"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4dnIva7MSsWx7dOGwDOHiB","type":"Entry","createdAt":"2023-03-17T15:39:11.693Z","updatedAt":"2023-03-17T15:39:11.693Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"des-para-Selecting the right technology vendor"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In today’s workplace, employees are increasingly [looking for meaning and purpose in their work](https://www.gartner.com/en/articles/employees-seek-personal-value-and-purpose-at-work-be-prepared-to-deliver). They want to work for organizations that share their values and allow them to do work that is fulfilling and makes a difference. And they want to be able to see how their role contributes to the company’s larger goals and objectives.\\n\\nLearning and development (L&D) plays a significant role in the success of the purpose-driven workforce. Employees that can successfully learn, grow and feel more connected to the organization when they feel supported by their employer. For L&D professionals, this means creating learning experiences that are engaging and spark passion, curiosity and creativity. Thus, the stakes of getting virtual learning technology right are higher than they have ever been.\\n\\nHarnessing the right [learning technology](https://trainingindustry.com/glossary/learning-technologies/) for your remote learning initiatives can empower learners to spread knowledge and motivation across social channels, participate from anywhere in the world, and benefit from personalized learning pathways to focus very precisely on knowledge and expertise that directly impacts their role. These capabilities drive impact outward from the individual to the organization, galvanizing agility, engagement, real productivity and innovation.\\n\\nBut the road to working, productive virtual learning technology is not well understood. Many companies are still working to master their learning technology selection and implementation. Because of the rapid change we are experiencing today, simplicity, rather than effectiveness, has become a priority.\\n\\nWhile there is no sure-fire way to simplify your project, vendor management can help. Let’s examine the why, the how and the what-next of vendor selection.\\n\\n## The Virtual Learning Technology Market Is Fragmented\\nAs with many industries, it’s rare to find an end-to-end provider that builds the hardware, develops the software, delivers the services and provides the customer support for its learning technology, much less who also carries the stamp of a global brand name.\\n\\nJust take a moment to consider the sheer number of moving pieces and parts that work together in hybrid learning.\\n\\n__Hardware__\\n1. Video camera\\n2. Display\\n3. Microphone\\n4. Speaker\\n\\n__Software__\\n1. Learning management system (LMS)\\n2. Database\\n3. Integration code, application programming interface (API)\\n4. Virtual meeting platform\\n5. Security software, such as virtual private network (VPN)\\n\\n__Services__\\n1. Installation.\\n2. [User experience (UX), user interface (UI)](https://trainingindustry.com/articles/it-and-technical-training/10-tips-for-training-people-for-a-career-in-ux-ui-design/) and creative services.\\n3. Custom development.\\n4. Integration and migration services.\\n\\n__Support__\\n1. Technical troubleshooting\\n2. Customer success and change management\\n3. Billing\\n\\nThere is a minimum of 16 parts to a virtual learning environment. Most organizations will struggle even further with trying to integrate a new platform with existing vendor relationships and hardware. This adds even more complexity to the service, as small changes exist from room to room, location to location, each making it more difficult to understand, much less service the tech stack.\\n\\nThere is clear value in addressing the fragmentation problem. By working with fewer vendors, L&D can reduce the amount of time and money spent on procurement and training. Fewer vendors in the room often leads to greater flexibility in terms of product integration and compatibility. These advantages increase the probability of delivering streamlined solutions that deliver better outcomes.\\n\\n## How To Identify the Right Vendors for Your Business\\nWhile it is not always possible to find a single vendor to handle every aspect of the virtual learning technology, you can look for ways to simplify vendor relationships — if not in number, then in communication, integration and experience.\\n\\n__1.   Draw a line between vendor experience and your needs.__\\nWhether they be a consultant, development group, or manufacturer, the vendor will ideally have experience integrating their solutions with the other puzzle pieces of virtual learning technology. Even better, they will have experience delivering technology that is very close to your use case, using the same vendors that you yourself can and would choose.\\n\\nAsk deep questions about their client experience to get a clear understanding of how their product can be applied on the job.\\n\\n__2.   Schedule group discussions early.__\\nMany businesses feel they should [manage vendors](https://trainingindustry.com/articles/learning-services-and-outsourcing/infographic-partnering-for-performance-best-practices-and-pro-tips/) separately and exclusively, but isolation and silos tend to be the wrong response this day and age, especially when vendors will need to collaborate effectively on your account. Group discussions not only help everyone see the bigger picture, but they also provide invaluable insight into how their contacts will work together.\\n\\n__3.   Consider and elevate [Day-2](https://about.gitlab.com/solutions/day-2-ops/) support.__\\nSupport is the unsung hero of solutions development; this is especially true of custom solutions development, and it is even more true in custom solutions that impact users and processes.\\n\\nSupport is imperative to [agile](https://trainingindustry.com/articles/strategy-alignment-and-planning/what-is-agile-anyway/) development. It is the glue between users and developers, not only ensuring the solution continues to work as intended, but it also informs future features development and bug-smashing.\\n\\nTo be effective, the support team needs deep knowledge of the technology, and, at the very least, they need to have an efficient process for translating emerging needs to the development team.\\n\\nIf development and support are not in the same organization, then they should at least have a long-standing working relationship, and the provider should understand the value of having an [evangelist](https://hbr.org/2015/05/the-art-of-evangelism) to make sure that the technology is used and its full potential and value are realized.\\n\\n__4.   Prioritize communication and compatibility.__\\nFor optimal partnering, work with vendors who’ve had success with companies or cases like your own, and keep the lines of communication open.\\n\\nAsking the right questions and scheduling collaborative meetings will prepare you to assess the cohesion of your potential virtual learning solutions.\\n\\n__5.   Designate a single point of contact for all your vendors.__\\nEfficiency is key. The last thing you want is to waste time tracking down multiple vendors for support or troubleshooting, only to find that the issue lies with another vendor entirely. That’s why having a single point of contact for all your vendors can be so valuable. With one point of contact, you can quickly and easily get the support you need without having to waste time going back and forth between multiple vendors. In addition, a single point of contact can help to streamline communication and make it easier to resolve any issues that may arise.\\n\\nA single point of contact can save you time, money and hassle in the long run.\\n\\n### Creating Engaging Learning Experiences to Fuel Purpose-Driven Work\\nGetting the right vendor team together can have a real impact on the ultimate success of virtual learning technology — not only on L&D outcomes, but on nearly every strategic aspect of the company as a whole.\\n\\nPurpose-driven, empowered employees stay, and they make a real difference in their organizations by bringing in much-needed knowledge and agility.\\n\\nTo do that, keep [learners at the center](https://trainingindustry.com/magazine/nov-dec-2019/design-thinking-creating-authentically-learner-centric-solutions/) of the learning experience. Reducing the number of people you need to interface with not only makes communication simpler, but it also delivers more streamlined solutions, solutions that will inspire and empower learners.\\n\\nKeep these points in mind and you’ll be well on your way to selecting and managing a learning technology with ease.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rIkEZ3AsXr9J5KlDZlW72","type":"Entry","createdAt":"2023-03-17T14:38:10.076Z","updatedAt":"2023-03-17T14:49:17.800Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"hero-paragraph-Steps to Defining Virtual Corporate Training For Your Organization"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2fqCOyw43yop9diUVb4WgE"}}},"title":{"en-US":"Steps to Defining Virtual Corporate Training For Your Organization"},"description":{"en-US":"With an increasingly dispersed workforce, corporate training must evolve and allow for personal engagement in real time, from anywhere."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"19jDnu5piBgptrTI6pGEax","type":"Entry","createdAt":"2023-03-17T14:39:28.785Z","updatedAt":"2023-03-17T14:39:28.785Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"des-para-Steps to Defining Virtual Corp Training "},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"# Effective Virtual Corporate Training\\nThe virtual corporate training landscape is growing more sophisticated every day, and according to a report by [Global Analysts](https://www.prnewswire.com/news-releases/global-e-learning-market-to-reach-457-8-billion-by-2026--301505795.html \\"Global Analysts\\") the global e-learning market is set to reach $457.8 billion by 2026. Virtual training courses are increasingly popular as a result of the many advantages they offer over traditional classroom-based training, and according to [Oxford College](https://www.oxfordcollege.ac/news/online-education-statistics/#:~:text=Online%20learning%20is%20the%20fastest,globally%20since%20the%20year%202000. \\"Oxford College\\") is the fastest-growing market in the education industry with a 900% growth rate globally since the year 2000.\\n\\n## 4 Key Benefits of Virtual Training\\n1. Can be a more cost effective option especially when compared to traditional classroom-based training.\\n2. Customizable to meet the learning journey and the specific needs of a company or individual.\\n3. Delivered on a schedule that is convenient for both the trainer and the trainee.\\n4. Improve retention, productivity and understanding.\\n\\nWhen it comes to virtual training, there are more options available than ever before. Virtual Reality (VR) and Augmented Reality (AR) offer new and immersive ways to learn, while advanced Audio/Video (AV) training rooms provide a more traditional learning environment.\\n\\nWhen transitioning to virtual ways of working and learning, here are some of the key questions that need to be addressed.\\n\\n__Questions to explore about Virtual Training__ \\n- What are the direct benefits of virtual training for our organization? \\n- How does virtual training compare and improve outcomes versus traditional training methods? \\n- Are there any downsides to using virtual corporate training? \\n- How can VR be incorporated as a tool in corporate training? \\n\\n__Shifting from in-person to online training__\\n\\nMany businesses point to the Covid pandemic as their impetus for virtual training. Having learners be geographically separated never existed before but now virtual training continues to accelerate in adoption.\\n\\nA more pressing motivation is simply the need for more learning. According to the LinkedIn Learning 2022 Workplace Learning Report, 74% of L&D Leaders agree that their function has become more influential in the past year, and 72% agree that it has become more strategic. That is because the Covid pandemic changed the world — not only how we work, but who is working, and the skills and platforms that are used to produce value. Organizations the world over are playing catch-up as employees retool and approach traditional tasks with a new mindset.\\n\\nVirtual corporate learning tools enable organizations to reach more people. Considering the need for more upskilling and reskilling, that scaling is exactly what businesses need. \\n\\nFor the same reason, we do not want to sacrifice efficacy in our attempt to reach for scale. That is why the standard “Zoom experience” was a stepping stone, more than a long-term solution. It is clear that we need to invest in the platforms we use for learning, so that we can achieve the needed scale while also maintaining (and in many cases increasing) effectiveness. \\n\\n__Steps To Defining Virtual Corporate Training For Your Organization__\\n\\nAt some point, virtual corporate training will become more than a buzzword for your workplace; it will be a reality. And how can you gauge whether that “virtual reality” will fit the workforce it is designed to support?\\n\\nFirst, consider your use case. What type of training are you looking to provide? VR and AR based training are building a clear case for their value in hands-on learning, but they may not be the best option if you\'re looking to deliver traditional classroom-style instruction, as you would for learning a business tool like Excel, or CRM Administration. AV training rooms, on the other hand, can provide a more familiar learning environment while still incorporating modern technology. Perhaps a mix of the approaches suits your workforce better?\\n\\nOnce you\'ve determined your use case, it\'s time to think about your audience. Who will be attending the training? VR and AR based training can be popular with the explorers, but AV training rooms may be a better fit for a broader audience. \\n\\nBy taking the time to understand your use case, audience, and budget you will be able to sort through the options and choose the best solution for your organization. This naturally leads into the question, “What are businesses achieving with virtual training?” \\n\\n## Types of Virtual Training and Use Cases\\nWhat are the use cases for virtual training? Where can this type of training be applied and how can it be synced with other tools?\\n\\n__VR Training__\\nVR training programs are incredibly diverse at this stage as more and more businesses are adopting them for specifically using VR and AR in specified programs. Topics are typically selected out of a need for simulation. If it is a topic where knowledge is more like a foundation than it is the end result, there is probably a case for VR/AR courses. \\n\\nThink about learning to drive, would you ever give a driver’s license to a student who had never driven a car, first-hand? There are an incredible amount of business skills like this, where learners need to actively participate in the subject in order to master them. Think training modules for management training, empathy training, operational skills, and many more practice-oriented skills. \\n\\n[(See how Bank of America, Workday, and MGM Resorts are using VR/AR training to onboard, reskill and upskill workforces.)](https://joshbersin.com/2022/04/virtual-reality-has-now-gone-mainstream-for-corporate-training/ \\"(See how Bank of America, Workday, and MGM Resorts are using VR/AR training to onboard, reskill and upskill workforces.)\\")\\n\\n__Live Virtual Workshops__\\nCollaborative meetings, working meetings, and workshop-like seminars are some of the hardest courses to translate to virtual. The technology is all there, but very few organizations know how to put it all together into a solution that is both hybrid and seamless. \\n\\nLive virtual workshops range from small, cross-functional teams to large corporate events. And the right solution depends on the scale of the workshop. If you plan on hosting hundreds of attendees, then you might need event planning. Smaller and more iterative virtual workshops like you would need to supplement courses will require more permanent solutions, like a [virtual classroom](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"virtual classroom\\"). \\n\\n__Virtual Training Rooms__\\n[Virtual training rooms](https://www.x2omedia.com/en/solutions/oneroom/training-room/ \\"Virtual training rooms\\") give your Learning and Development team a dedicated resource for hybrid and virtual courses. Virtual training rooms focus on delivering the experience of a traditional training center but across distributed environments. Think breakout groups, guest speakers, virtual and real participants, all supported by the same training room-based platform.  \\n\\n__How Does X2O Media Know So Much about Virtual Corporate Training?__\\nX2O Media has developed hybrid training rooms since way before they became popular. [X2O OneRoom](https://www.x2omedia.com/en/solutions/oneroom/) is  used by higher education institutions and global corporations globally to turn traditional classrooms and meeting rooms into hybrid native experience centers.  \\n\\nAccredited by the Learning Performance Institute (LPI), X2O OneRoom helps teams, businesses and organizations deliver immersive and dynamic training bringing learners together in the same space regardless of where they are in the world.\\n\\nSign up for our next <a href=\\"https://www.x2omedia.com/oneroom_demo\\" target=\\"_blank\\">X2O OneRoom demo</a> to see the potential of hybrid learning technology.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cfyY3hVxx2qcIZvHns9Z3","type":"Entry","createdAt":"2023-02-23T19:49:57.775Z","updatedAt":"2023-02-23T19:49:57.775Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"gated-video-digital signage and ee 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This wait-and-see approach has resulted in solutions that are “good enough,” or that “show promise” but which either produce lackluster results, or make other sacrifices in productivity, learning and security while a better solution is identified. \\n\\nL&D leaders understand that these initial tools must give way, at some point, to more specific solutions designed for class sessions, collaboration and deep learning. For one, there is more pressure on organizations to adapt, reskill, and upskill their workforces. According to LinkedIn’s 2022 Workplace Learning Report, the skills reported within occupations changed by 25% in 2021, a rate of change that, if continued, will rise to 40% in only three years. That will mean that the skills required for an occupation will only last for between 2 and 3 years, moving forward. \\n\\nEven if the rate of change tops out at 25%, a 4-year skills cycle would still imply the need to prioritize L&D. That is exactly what many businesses are doing. Most L&D leaders agree that their job function is becoming more strategic. They are receiving more promotions, and demand has risen faster than other positions in HR. In mid-2021, LinkedIn reported almost double (94%) the demand for L&D specialists than in the year prior (LinkedIn, 2022). \\n\\nBut with added rewards comes equal responsibility. There is a new trend amongst more exacting corporate executives who demand a clear learning ROI from L&Ds before they allocate budgets. These requests mandate not only that proper metrics be established, more importantly, they require valuable learning to occur in the first place.\\n\\nThe short-term solutions that were “good-enough” during the pandemic will not work under these new strategic demands.\\n\\nHere are a few considerations for requesting and evaluating long-term tools that will replace what your organization currently has in place.\\n\\n## Learning & Development Solutions: Core capabilities to drive sustained skills development\\n\\n‘Combining the latest learning methods with the right technology provides organizations an exceptional opportunity to improve their strategic capabilities. With the right tools, organizations can prepare themselves for the future way of working.’ \\n\\n— David Wilson, CEO of Fosway Group\\n\\nWe all know that learning technology must improve, but what does that look like? What capabilities does your organization’s next generation learning tools support? \\n\\n### Individual Learning Journeys\\n\\nEmployees rank “Opportunities to Learn and Grow” as the #1 Top Driver of a Great Work Culture (LinkedIn, 2022). That response has risen 8 places in the last three years, from #9 to #1. \\n\\nIn a disruptive world with custom technology and cross-functional skills, individual learning journeys are the best way to ensure your L&D program can address employees’ skilling needs. Transforming your learning programs to include individual learning journeys is a true game changer. This method not only secures a successful adoption and retention by the employees but also largely prevents employee’s turnover. This one organizational capability not only drives satisfaction and productivity, it also saves the cost of searching and acquiring new employees.  \\n\\n### Blended Learning\\n\\nThe use of blended learning and blended delivery is tightly related to individual learning journeys, but it also comes from the rise of remote work and a distributed workforce. Blended learning makes use of synchronous and asynchronous, formal, and informal content and learning events from e-Learning, social, peer-to-peer and on-the job learning. L&D leaders that can support blended learning will have a much easier time deploying individualized learning journeys, as well as supporting the current workforce.\\n\\n### Hybrid Courses that Support Deep Learning\\n\\nDelivering accessible educational content is important, but as many L&D leaders are discovering, comprehension is critical. Actual learning is the cornerstone of the organizational strategies outlined above, and without comprehension, employees do not feel empowered, and the organization does not adapt and re-skill in any meaningful way. \\n\\nAs a final note, both of the capabilities above will probably rely upon hybrid and virtual learning to succeed. Without the convenience of hybrid, individual learning journeys are impractical, and blended learning is a crutch, as opposed to a tool.\\n\\nThe temporary online conferencing solutions that many corporations still use are considered temporary precisely because they fail the comprehension test.\\n\\nDuring a live session, comprehension is high thanks to: \\n\\n- Level of attentiveness and engagement\\n- One-on-one interactivity and breakout group discussions\\n- Being able to hear and see the trainer, the content and other speakers clearly\\n- Accessing the content before and after the session\\n\\nThese aspects of live courses reinforce the material through repetition and play. Unfortunately, many of the online conferencing tools that corporations use today do not replicate these critical elements, having an adverse effect on interactivity, immersion, and ultimately learning and retention. That is why many of these tools are considered temporary.\\n\\nBusinesses need to deploy long-term [hybrid and virtual learning solutions](https://www.google.com/url?q=https://www.x2omedia.com/en/solutions/oneroom/&sa=D&source=editors&ust=1657052831287436&usg=AOvVaw2kn-_qtBqvzqdRG1AEEgqN) that are better at supporting nonverbal cues, collaboration and immersive learning. The ability to facilitate deep learning across hybrid and virtual environments is a necessity for any organization that wants to retain and engage a productive workforce. What many L&D functions have now is “shallow hybrid.” What they need is technology to create a “deep hybrid” environment for successful and engaging learning. That technology will become critical to attaining better learning outcomes and driving organizational agility and adaptiveness. \\n\\n### About Kevin Ramesan\\nSenior Product Manager, X2O Media\\n\\nKevin is an application product strategist with extensive work experience designing and managing enterprise solutions and services. He helps X2O Media develop innovative solutions and grow. "},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Asset","id":"1ejyrtcjiz2XBl3rqjso6k"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"KbOYXKJoRw5CARhZIuLq6","type":"Entry","createdAt":"2022-09-15T15:01:41.498Z","updatedAt":"2022-09-15T15:01:41.498Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"en-US":"Five Ways to Drive Engagement in Your Next Hybrid Training Session"},"resourceParagraphType":{"en-US":"description-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2WsyOP04ehbpdIFd744CSj"}}},"description":{"en-US":"In 2019, if you had polled businesses on whether they would use hybrid training, you would have received a chorus of noes. Three years later, in 2022, learning and development departments are singing a different tune. \\n\\nA recent report uncovered that almost half of businesses (44%) intend to rely on hybrid training consistently from now on. Almost the same percentage (42%) plan to upgrade or purchase learning technology as a result of the pandemic (Brandon Hall Group, “The Hybrid Learning Revolution | Webinar”). \\n\\nThese findings suggest that there is a gap between where companies are and where they want to be with virtual employee engagement. The transition from in-person, Instructor Led Training (ILT) to virtual ILT (vILT) is not simple, and hybrid training adds a full range of unique challenges. However, the benefit of employee engagement tools has proven to be holding strong. \\n\\nHere are 5 recommendations to help your business meet and exceed the challenges.\\n\\n## 1. Think Outside the Room\\n\\nTechnology tools can help learning and development teams enhance experiences with capabilities such as repositories for shared digital files, digital white boards and collaboration software tools. These features make many elements of teaching easier than they would be in an exclusively physical setting. Hybrid is exciting because it can open up participation to employees from anywhere in the world. Additionally, it is also exciting because of these shared tools and communications, which can further drive productivity and engagement. There’s a reason that “The Hybrid Learning Revolution” report showed intent toward sustained usage and investment in hybrid training and learning — it’s important for effective employee engagement in physical and virtual classrooms alike. It is important to consider what hybrid training can add, not only what it can replace. \\n\\n## 2. Facilitate Digital Tools with Dedicated Session Coordinators\\n\\nHybrid training courses benefit from a session coordinator who can help with the digital execution of the session; this is particularly true when technology is new to users and instructors.\\n\\nThe need to dive into administrative tasks related to technology can divert instructors from the purpose of hybrid training. Even the best instructors will need to take extra time away from facilitating so that they can turn up the volume, or help Elsa with granting her web browser access to her microphone. This role can be appointed informally, provided that the tools chosen are intuitive and nontechnical to use. Instructors can choose participants to help out if that is appropriate. The hybrid learning experience will run as seamlessly as an in-person session, while also delivering on added features of the hybrid training environment. \\n\\n## 3. Educate Instructors on Digital Tools That Support Collaboration\\n\\nEvery topic is different, but Learning & Development teams should look at cloud tools that support many different types of collaboration, increasing productivity dramatically. Everything from collaborative word processing to virtual whiteboards and real-time communication and collaboration tools can lower the divide between in-room and virtual participants. Every teaching style is unique, and the technology is capable of supporting and even enhancing virtual learning. Instructors might be unaware of cloud tools that would be ideal for any class modality, so be sure to discuss the options available through your business’ tech stack. \\n\\n## 4. Extra Resources for Hybrid Training\\n\\nThis piece of advice is more for the sanity of your Learning & Development department than your learners. Many L&D departments are accustomed to organizing ILT sessions through a motley of tools. These might be capable of supporting a hybrid mode, but at the very least the process and structure of administrative tools and processes will need to be shaped around hybrid capabilities. Take a deep dive with your IT department and develop a new blueprint. A solid, experienced technology partner can help guide L&D and IT through this discussion. \\n\\n## 5. Hybrid-Native Communications Technology\\n\\nCurrently about one in every three businesses plan on implementing new communications hardware to support hybrid upskilling. But, we believe this number will continue to grow as more businesses face hybrid training and learning head-on. There are certain facets to hybrid communication that traditionally tend to discourage collaboration. The lack of eye contact, the lack of spatial awareness, seeing yourself on camera — these are critical differences that, without the right technology, make communications a bit more challenging and prone to “Zoom Fatigue.” There are communications technologies out there that address these difficulties, like [X2O Media’s OneRoom](https://www.google.com/url?q=https://www.x2omedia.com/en/solutions/oneroom/&sa=D&source=editors&ust=1652729052508093&usg=AOvVaw1_LSSOd_DrKKOlLeCwnOUo). These comprehensive solutions can be more costly to implement, but they are an investment in the best quality hybrid training experience possible, making an appreciable difference in the quality of every session. \\n"},"ctaText":{"en-US":"Read the blog"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3gohPJd7vCWEIGlLfMtXOw","type":"Entry","createdAt":"2022-09-15T14:56:24.425Z","updatedAt":"2022-09-15T14:56:24.425Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"de":"Vorbereitung auf den Übergang zum Hybridunterricht","en-US":"Preparing for the Transition to Hybrid Education","fr":"Préparer la transition vers l\'enseignement hybride"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"# __How to Plan for Your School’s Transition to Hybrid Education__\\n\\nGlobal drivers are placing higher education at a critical juncture. Moving forward, universities must decide how they will deliver education services. The pandemic has not been the only driver of change; demographic changes, rising costs, evolving consumer expectations and rapidly changing technology all play important roles in bringing this decision to a head. More and more educational institutions are undergoing digital transformations to adapt to hybrid education models. \\n\\nFaculty, leadership, students and parents are all trying to envision what education will look like over the next four years. \\n\\nThis article will examine how higher education organizations can prepare for the transition to hybrid education, cover the benefits of a hybrid education model and break down what to consider as we transform. We’ll answer key questions, such as:\\n\\n- What are the components of hybrid learning education? \\n- How does higher education make the transition? \\n- What are the benefits, tools, and other factors to consider?\\n<br>\\n## What exactly is hybrid education?\\n\\nHybrid education is simply defined as an education approach that combines online education interaction/materials with traditional place-based classroom methods. Hybrid learning means having students part time at home and part time in class. \\n\\nWhen the global pandemic impacted educational institutions, classes were initially held entirely online – for both students and teachers. The hybrid education model shifts away from the entirely online approach to a combination of in-person classes and virtual classes.\\n<br>\\n## Features of hybrid learning \\nHybrid learning is typically comprised of distinct features that include: \\n\\n__Time (synchronous)__ – Synchronous learning is defined as a scheduled class held in real-time with a group of students and a teacher. The students can be in attendance remotely or in a classroom. Higher education may use online video conferencing technology to engage with students in real-time.\\n\\n__Space__ – This refers to the hybrid learning space; for example, a student setting up a hybrid learning space at home or a teacher dedicating an in-person class room space. Hybrid learning in the classroom is dependent on what technology is deployed such as interactive video hardware, display, software, assistive technology, and whiteboards.\\n\\n__Interaction__ – Hybrid learning interaction is based on how the student and teacher will interact – online, in-person, and a combination of both. It’s critical that higher education organizations deploy technology that will drive engagement with students; for example, deploying immersive virtual classrooms to enhance remote student learning. \\n\\nGet more insights on how <a href=\\"https://news.emory.edu/stories/2022/02/er_business_online_executive_mba_program_21-02-2022/story.html\\" target=\\"_blank\\">X2O Media and Emory University</a> partnered to deploy innovative collaborative interactive technology. \\n\\n__Resources__ – Resources refer to components that make hybrid learning possible. This includes Wi-Fi/Internet connection, computers, Audiovisual hardware and the software that drives hybrid learning. Educational collaboration tools, such as conferencing software, Learning Management Systems are Resources, as well.\\n\\n__Responsibility__ – This includes self-learning, digital interactive tools, tracking of attendance or class work, etc. Responsibility is also placed on the teachers who may need to present, record, upload, monitor, and track students and lessons. \\n\\nOverall, these are just a sampling of hybrid learning that may have some similar features of traditional in-person learning. However, by its nature hybrid learning is a combination of using digital technologies with in-person education.\\n<br>\\n## Benefits of a hybrid education model\\n\\nStudents have high expectations of technology because of the technology they use every day — from social applications like Instagram and Tik Tok, to iOS and Android messaging. These platforms allow them to build a customized communications interface, and they bring that experience (and all the expectations it creates) with them into education.  \\n\\nDigital transformation can help higher education organizations meet students where they are, not only reducing friction but also increasing retention of material, satisfaction, and results. \\n\\nBenefits of adopting a hybrid education model include: \\n\\n- __Self-efficacy__ – Students can learn in class at their own time and pace, depending on the class/teacher lesson plan. In the comfort of their own home or at another convenient location, students can go online to engage with all the class resources. This is particularly beneficial to students who may have busy schedules.\\n\\n- __Synchronous and asynchronous learning__ – Some students may be able to attend class in-person, while others may need to rely on purely online learning. The hybrid learning approach may choose to have a combination of synchronous learning (real-time) and asynchronous learning – where some of the class materials are online, available as a recording.  \\n\\n- __Real-time engagement and feedback__ - The global pandemic increased the use of video conferencing in higher education. However, traditional video conferencing tools were not intended to be used by educators or students. In the educational use case, video conferencing tools are more effective when they can support more dynamic discussions and active participation by all participants. This often leads to the acquisition of purpose-built tools.\\n\\n- __Hybrid learning__ – depending on the technology deployed – can deliver more effective use of video, collaboration, and ultimately engagement. \\n\\n- __Performance and tracking__ – Hybrid learning technology can help with tracking the attendance, performance, and feedback of students. The digital technology deployed can help obviate the need for manual tracking and analysis. Overall, measuring the metrics that matter can help instructors while improving the hybrid learning experience for students. \\n<br>\\n## Key considerations for hybrid learning technology \\nWhen approaching the transition to hybrid, higher education is familiar with elements, such as IT hardware and software. But there are missing pieces of the puzzle that complete the hybrid picture: The audio/video (AV) components and infrastructure. \\n\\nConsiderations include:\\n\\n- __Hybrid Learning Software__ – Some higher education institutions may try to use standard video conferencing software, combine various disparate solutions, or even try to create their own. Higher education organizations should avoid these approaches and deploy software that is specifically designed for the needs of hybrid education. \\n\\n- __Computer hardware__ – Higher education must determine if the computers used (for students and teachers) are the organization’s or that of the students and staff. \\n\\n- __Audio/video__ — Additional cameras, microphones, displays and speakers to accommodate a larger hybrid audience.\\n\\n- __Wi-Fi availability__ – Do all the students and teachers have reliable, high-speed Wi-Fi to access resources? Some areas may lack adequate Hi-Fi or Internet connection so that must be taken into consideration if there is an option to attend class in-person rather than solely be online. \\n\\n- __Network Infrastructure__ — Wi-Fi can also be bottlenecked by an outmoded Internet connection. Campuses might need to reconsider their network as we approach the widespread use of real-time video feeds. \\n<br>\\n## Questions to ask software vendors: \\n\\n- Does the software have robust features that accommodate 100+ participants? \\n- Is the software easy to deploy, adopt, and manage?\\n- Is the solution designed to replace face-to-face learning, or to integrate with it?\\n- What is the process for support, and how long does it take to resolve issues on average?\\n- Is the vendor actively developing new features?\\n- Is the software tested and proven, or is it more of a proof of concept?\\n- Are there multiple camera views, virtual room settings, online interactivity, etc?\\n- What hardware is required?\\n- Are there minimum technical requirements for participants? For networks?\\n- What kind of setup is necessary for end-users? For staff?\\n<br>\\n## Partnering with the right hybrid learning platform provider \\n\\nTaking steps to transform your higher education organization to hybrid learning doesn’t have to be complex and challenging if you plan strategically. It is critical you partner with a hybrid learning technology provider with the expertise and experience of working with education organizations. Partnering with a solution that is specifically designed  for hybrid education needs will transform and optimize your school for an enhanced student learning experience.\\n\\n[Learn more about X2O OneRoom. ](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom\\")","fr":"# __How to Plan for Your School’s Transition to Hybrid Education__\\n\\nGlobal drivers are placing higher education at a critical juncture. Moving forward, universities must decide how they will deliver education services. The pandemic has not been the only driver of change; demographic changes, rising costs, evolving consumer expectations and rapidly changing technology all play important roles in bringing this decision to a head. More and more educational institutions are undergoing digital transformations to adapt to hybrid education models. \\n\\nFaculty, leadership, students and parents are all trying to envision what education will look like over the next four years. \\n\\nThis article will examine how higher education organizations can prepare for the transition to hybrid education, cover the benefits of a hybrid education model and break down what to consider as we transform. We’ll answer key questions, such as:\\n\\n- What are the components of hybrid learning education? \\n- How does higher education make the transition? \\n- What are the benefits, tools, and other factors to consider?\\n<br>\\n## What exactly is hybrid education?\\n\\nHybrid education is simply defined as an education approach that combines online education interaction/materials with traditional place-based classroom methods. Hybrid learning means having students part time at home and part time in class. \\n\\nWhen the global pandemic impacted educational institutions, classes were initially held entirely online – for both students and teachers. The hybrid education model shifts away from the entirely online approach to a combination of in-person classes and virtual classes.\\n<br>\\n## Features of hybrid learning \\nHybrid learning is typically comprised of distinct features that include: \\n\\n__Time (synchronous)__ – Synchronous learning is defined as a scheduled class held in real-time with a group of students and a teacher. The students can be in attendance remotely or in a classroom. Higher education may use online video conferencing technology to engage with students in real-time.\\n\\n__Space__ – This refers to the hybrid learning space; for example, a student setting up a hybrid learning space at home or a teacher dedicating an in-person class room space. Hybrid learning in the classroom is dependent on what technology is deployed such as interactive video hardware, display, software, assistive technology, and whiteboards.\\n\\n__Interaction__ – Hybrid learning interaction is based on how the student and teacher will interact – online, in-person, and a combination of both. Il est essentiel que les établissements d\'enseignement supérieur déploient des technologies qui favoriseront l\'engagement des étudiants, par exemple en déployant des classes virtuelles immersives pour améliorer l\'apprentissage des étudiants à distance.\\n\\nDécouvrez comment <a href=\\"https://news.emory.edu/stories/2022/02/er_business_online_executive_mba_program_21-02-2022/story.html\\" target=\\"_blank\\">X2O Media et l\'Université Emory</a> se sont associés pour déployer une technologie interactive collaborative innovante. \\n\\nRessources - Les ressources sont les éléments qui rendent l\'apprentissage hybride possible. Elles comprennent la connexion Wi-Fi/Internet, les ordinateurs, le matériel audiovisuel et les logiciels qui permettent l\'apprentissage hybride. Les outils de collaboration éducative, tels que les logiciels de conférence, les systèmes de gestion de l\'apprentissage sont également des ressources.\\n\\nResponsabilité - Elle comprend l\'auto-apprentissage, les outils interactifs numériques, le suivi de la présence ou du travail en classe, etc. La responsabilité incombe également aux enseignants qui peuvent avoir à présenter, enregistrer, télécharger, surveiller et suivre les élèves et les leçons. \\n\\nOverall, these are just a sampling of hybrid learning that may have some similar features of traditional in-person learning. However, by its nature hybrid learning is a combination of using digital technologies with in-person education.\\n<br>\\n## Benefits of a hybrid education model\\n\\nStudents have high expectations of technology because of the technology they use every day — from social applications like Instagram and Tik Tok, to iOS and Android messaging. These platforms allow them to build a customized communications interface, and they bring that experience (and all the expectations it creates) with them into education.  \\n\\nDigital transformation can help higher education organizations meet students where they are, not only reducing friction but also increasing retention of material, satisfaction, and results. \\n\\nBenefits of adopting a hybrid education model include: \\n\\n- __Self-efficacy__ – Students can learn in class at their own time and pace, depending on the class/teacher lesson plan. In the comfort of their own home or at another convenient location, students can go online to engage with all the class resources. This is particularly beneficial to students who may have busy schedules.\\n\\n- Apprentissage synchrone et asynchrone - Certains étudiants peuvent assister aux cours en personne, tandis que d\'autres doivent se contenter d\'un apprentissage en ligne. L\'approche d\'apprentissage hybride peut choisir une combinaison d\'apprentissage synchrone (en temps réel) et d\'apprentissage asynchrone - où une partie du matériel de cours est en ligne, disponible sous forme d\'enregistrement.  \\n\\n- Engagement et retour d\'information en temps réel - La pandémie mondiale a accru l\'utilisation de la vidéoconférence dans l\'enseignement supérieur. Cependant, les outils de vidéoconférence traditionnels n\'étaient pas destinés à être utilisés par les éducateurs ou les étudiants. Dans le cas d\'une utilisation éducative, les outils de vidéoconférence sont plus efficaces lorsqu\'ils peuvent soutenir des discussions plus dynamiques et une participation active de tous les participants. Cela conduit souvent à l\'acquisition d\'outils spécialement conçus à cet effet.\\n\\n- __Hybrid learning__ – depending on the technology deployed – can deliver more effective use of video, collaboration, and ultimately engagement. \\n\\n- __Performance and tracking__ – Hybrid learning technology can help with tracking the attendance, performance, and feedback of students. The digital technology deployed can help obviate the need for manual tracking and analysis. Dans l\'ensemble, la mesure des paramètres importants peut aider les instructeurs tout en améliorant l\'expérience d\'apprentissage hybride pour les étudiants. \\n\\n## Key considerations for hybrid learning technology \\nWhen approaching the transition to hybrid, higher education is familiar with elements, such as IT hardware and software. But there are missing pieces of the puzzle that complete the hybrid picture: The audio/video (AV) components and infrastructure. \\n\\nConsiderations include:\\n\\n- __Hybrid Learning Software__ – Some higher education institutions may try to use standard video conferencing software, combine various disparate solutions, or even try to create their own. Higher education organizations should avoid these approaches and deploy software that is specifically designed for the needs of hybrid education. \\n\\n- __Computer hardware__ – Higher education must determine if the computers used (for students and teachers) are the organization’s or that of the students and staff. \\n\\n- __Audio/video__ — Additional cameras, microphones, displays and speakers to accommodate a larger hybrid audience.\\n\\n- __Wi-Fi availability__ – Do all the students and teachers have reliable, high-speed Wi-Fi to access resources? Some areas may lack adequate Hi-Fi or Internet connection so that must be taken into consideration if there is an option to attend class in-person rather than solely be online. \\n\\n- __Network Infrastructure__ — Wi-Fi can also be bottlenecked by an outmoded Internet connection. Campuses might need to reconsider their network as we approach the widespread use of real-time video feeds. \\n<br>\\n## Questions to ask software vendors: \\n\\n- Does the software have robust features that accommodate 100+ participants? \\n- Is the software easy to deploy, adopt, and manage?\\n- Is the solution designed to replace face-to-face learning, or to integrate with it?\\n- Quel est le processus d\'assistance, et combien de temps faut-il en moyenne pour résoudre les problèmes ?\\n- Is the vendor actively developing new features?\\n- Is the software tested and proven, or is it more of a proof of concept?\\n- Are there multiple camera views, virtual room settings, online interactivity, etc?\\n- What hardware is required?\\n- Are there minimum technical requirements for participants? For networks?\\n- What kind of setup is necessary for end-users? For staff?\\n<br>\\n## Partnering with the right hybrid learning platform provider \\n\\nTaking steps to transform your higher education organization to hybrid learning doesn’t have to be complex and challenging if you plan strategically. It is critical you partner with a hybrid learning technology provider with the expertise and experience of working with education organizations. Partnering with a solution that is specifically designed for hybrid education needs will transform and optimize your school for an enhanced student learning experience.\\n\\n[En savoir plus sur X2O OneRoom ](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom\\")\\n"},"ctaText":{"de":"Den Blog lesen","en-US":"Read the blog","fr":"Lire le blog"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4eD7asjmB6REu2SdTw6NQr","type":"Entry","createdAt":"2022-09-15T14:15:32.675Z","updatedAt":"2022-09-15T14:15:32.675Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"name":{"de":"Wo versagt Zoom in der Bildung? Tiefes Lernen","en-US":"Where Does Zoom Fall Short for Education? Deep Learning","fr":"Où Zoom échoue-t-il dans le domaine de l\'éducation ? Apprentissage approfondi"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"de":"In den letzten Jahren haben die Hochschuleinrichtungen traditionelle und virtuelle Klassenzimmer zusammengeführt, ein Prozess, der mit Herausforderungen und Erfolgen verbunden war. \\n\\nTraditionelle Webkonferenzen haben in dieser Übergangsphase eine wichtige Rolle gespielt. Auch wenn die Lehrkräfte die Schwächen dieser Plattform zugegeben haben, werden Plattformen wie Zoom und Teams nicht so bald verschwinden. \\n\\nDennoch entscheiden sich immer mehr Lehrkräfte dafür, ihre Kurse als \\"pass-fail\\" anzubieten, da es einfach schwieriger ist, auf Webkonferenzplattformen wie Zoom, Teams und Google Meet zu unterrichten. Von den Studierenden kann nicht erwartet werden, dass sie das gleiche Maß an Behalten, Motivation und Fähigkeit zum Lernen auf einer tiefen Ebene beibehalten. \\n\\nDiese Plattformen schränken das Lernen in mehrfacher Hinsicht ein.\\n\\n__....Der \\"ständige Blick\\" macht uns unruhig - und müde. Bei einem persönlichen Gespräch können wir unser peripheres Sehvermögen nutzen, um aus dem Fenster zu schauen oder andere im Raum zu beobachten. Wenn wir uns bei einem Videogespräch umdrehen, um aus dem Fenster zu schauen, befürchten wir, dass es so aussehen könnte, als würden wir nicht aufpassen, weil wir alle in verschiedenen Wohnungen sitzen.__\\n\\n- Harvard Business Review, \\"How to Combat Zoom Fatigue\\" (Wie man die Zoom-Müdigkeit bekämpft).\\n\\nAber wo genau versagt die traditionelle Webkonferenz in Bezug auf nachweisbare Ergebnisse? \\n\\nDynamische Aufgaben - wie Gruppendiskussionen, kollaborative Problemlösungen und Debatten - erleiden einen erheblichen Produktivitätsverlust, wenn sie auf einer flachen Kommunikationsplattform durchgeführt werden. Diese vertiefenden Lernaktivitäten haben sich stets auf kinästhetische Erfahrungen gestützt, um Geist und Denkweise in eine neue Form zu bringen und Verhaltensänderungen zu fördern.\\n\\n### Wenn wir ein Umfeld schaffen, in dem Diskussionen und nicht nur Demonstrationen möglich sind, verdoppelt sich die Teilnehmerzahl fast. \\n\\n![NTL Institute of Applied Behavioral Science Learning Pyramid](//images.ctfassets.net/lx4pzcb22oh0/7sIwh5MRYyA9xNrnYbfuU7/b372e0f2559d9edd3dc5952ed21ed0cf/CHART.jpg)\\n\\nKinästhetische Erfahrungen beruhen auf dem Geben und Nehmen von Interaktionen, wie sie in traditionellen Klassenzimmern möglich sind, wo Augenbewegungen und nonverbale Hinweise - einschließlich individueller Mimik, Gestik und persönlicher Aufmerksamkeit - ganz natürlich vorhanden sind. \\n\\nHerkömmliche Webkonferenzlösungen können diese natürlicheren, kinästhetischen Verhaltensweisen nicht ohne Weiteres nachbilden, weshalb sie ineffektiv sind. \\n\\nHochschuleinrichtungen können die kinästhetische Herausforderung mit zwei Maßnahmen bewältigen.\\n\\nOrganisation von Unterrichtssitzungen mit dem Ziel, den Stoff audiovisuell oder kinästhetisch zu vermitteln\\nInvestition in eine hochentwickelte Plattform für virtuelle oder hybride Klassenzimmer, die speziell entwickelt wurde, um sowohl für die Studierenden in den Räumen als auch für die Fernstudierenden, egal wo sie sich befinden, ein umfassendes und interaktives Erlebnis zu schaffen.\\n\\nLesen Sie, wie [OneRoom-Technologie einen besseren Ansatz für das Lernen bietet] (https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom\\"), um den Lernerfolg mit einer interaktiven, hybriden Lernerfahrung sowohl für Präsenz- als auch für Fernstudenten zu unterstützen, egal wo sie sich befinden.","en-US":"In the last few years, higher education institutions have merged traditional and virtual classrooms, a process that has been met with challenges and successes. \\n\\nTraditional web conferencing has played an integral role during this transitional period. While instructors have acknowledged the platform’s failings, platforms like Zoom and Teams are not going away anytime soon. \\n\\nStill, more instructors are choosing to offer their courses pass-fail as it is simply more difficult to teach on web conferencing platforms like Zoom, Teams and Google Meet. Students cannot be expected to maintain the same level of retention, motivation and ability to learn on a deep level. \\n\\nThese platforms limit learning in a number of ways. \\n\\n__“….having to engage in a “constant gaze” makes us uncomfortable — and tired. In person, we are able to use our peripheral vision to glance out the window or look at others in the room. On a video call, because we are all sitting in different homes, if we turn to look out the window, we worry it might seem like we’re not paying attention.” __\\n\\n— Harvard Business Review, “How to Combat Zoom Fatigue”\\n\\nBut where exactly does traditional web conferencing fall short in terms of demonstrable outcomes? \\n\\nDynamic tasks — like group discussions, collaborative problem solving, and debate — experience significant productivity loss when conducted over a flat communications platform. These deep learning activities have always relied on kinesthetic experiences to give new shape to minds, mentalities, and drive behavioral change.\\n\\n### Retention almost doubles when we provide an environment that facilitates discussion as opposed to demonstration. \\n![NTL Institute of Applied Behavioral Science Learning Pyramid](//images.ctfassets.net/lx4pzcb22oh0/7sIwh5MRYyA9xNrnYbfuU7/b372e0f2559d9edd3dc5952ed21ed0cf/CHART.jpg)\\n\\nKinesthetic experiences rely on give-and-take interactions that are afforded in traditional classrooms, where eye movements and non-verbal cues — including individual facial expressions, gestures, and personal attention — are naturally present. \\n\\nTraditional web conferencing solutions cannot easily replicate these more natural, kinesthetic behaviors, which explains why they are ineffective. \\n\\nHigher education institutions are able to accommodate the kinesthetic challenge with two interventions.\\n\\nOrganize class sessions with specific intent to communicate material audio-visually or kinesthetically\\nInvest in a sophisticated virtual or hybrid classroom platform specifically designed to create an immersive and interactive experience for both in-room and remote students wherever they are located.\\n\\nRead about how [OneRoom technology offers a better approach to learning](https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom \\") to support student success with an interactive, hybrid learning experience for both in-room and remote students wherever they are located.","fr":"Au cours des dernières années, les établissements d\'enseignement supérieur ont fusionné les classes traditionnelles et virtuelles, un processus qui a connu des défis et des succès. \\n\\nLa conférence Web traditionnelle a joué un rôle essentiel au cours de cette période de transition. Bien que les enseignants aient reconnu les faiblesses de cette plateforme, des plateformes comme Zoom et Teams ne sont pas prêtes de disparaître. \\n\\nPourtant, de plus en plus d\'enseignants choisissent d\'offrir leurs cours avec échec, car il est tout simplement plus difficile d\'enseigner sur des plates-formes de conférence Web comme Zoom, Teams et Google Meet. On ne peut pas s\'attendre à ce que les étudiants conservent le même niveau de rétention, de motivation et de capacité à apprendre en profondeur. \\n\\nCes plateformes limitent l\'apprentissage de plusieurs façons.\\n\\n__..... Le fait de devoir s\'engager dans un \\"regard constant\\" nous met mal à l\'aise - et nous fatigue. En personne, nous pouvons utiliser notre vision périphérique pour regarder par la fenêtre ou regarder les autres personnes présentes dans la pièce. Lors d\'un appel vidéo, comme nous sommes tous assis dans des maisons différentes, si nous nous tournons pour regarder par la fenêtre, nous craignons d\'avoir l\'impression de ne pas être attentifs.\\"__\\n\\n- Harvard Business Review, \\"How to Combat Zoom Fatigue\\" (Comment combattre la fatigue du zoom)\\n\\nMais où exactement la conférence Web traditionnelle échoue-t-elle en termes de résultats démontrables ? \\n\\nLes tâches dynamiques - comme les discussions de groupe, la résolution collaborative de problèmes et les débats - subissent une perte de productivité significative lorsqu\'elles sont menées sur une plate-forme de communication plate. Ces activités d\'apprentissage approfondi se sont toujours appuyées sur des expériences kinesthésiques pour donner une nouvelle forme aux esprits et aux mentalités et favoriser le changement de comportement.\\n\\n### La rétention double presque lorsque nous offrons un environnement qui facilite la discussion plutôt que la démonstration. \\n\\n![NTL Institute of Applied Behavioral Science Learning Pyramid](//images.ctfassets.net/lx4pzcb22oh0/7sIwh5MRYyA9xNrnYbfuU7/b372e0f2559d9edd3dc5952ed21ed0cf/CHART.jpg)\\n\\nLes expériences kinesthésiques reposent sur des interactions de type \\"donner et recevoir\\" qui sont possibles dans les salles de classe traditionnelles, où les mouvements oculaires et les signaux non verbaux - y compris les expressions faciales individuelles, les gestes et l\'attention personnelle - sont naturellement présents. \\n\\nLes solutions de conférence Web traditionnelles ne peuvent pas facilement reproduire ces comportements plus naturels et kinesthésiques, ce qui explique leur inefficacité. \\n\\nLes établissements d\'enseignement supérieur peuvent relever le défi kinesthésique grâce à deux interventions.\\n\\nOrganiser des sessions de cours avec l\'intention spécifique de communiquer des informations de manière audiovisuelle ou kinesthésique.\\nInvestir dans une plate-forme sophistiquée de classe virtuelle ou hybride, spécialement conçue pour créer une expérience immersive et interactive pour les étudiants en salle et à distance, où qu\'ils se trouvent.\\n\\nDécouvrez comment [la technologie OneRoom offre une meilleure approche de l\'apprentissage] (https://www.x2omedia.com/en/solutions/oneroom/classroom/ \\"X2O OneRoom Classroom\\") pour favoriser la réussite des étudiants grâce à une expérience d\'apprentissage hybride et interactive pour les étudiants en salle et à distance, où qu\'ils se 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Event"},"backgroundColor":{"en-US":"61116c"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3z4aPsPFSgyX4CFTYmZbwj","type":"Entry","createdAt":"2021-02-24T21:27:04.583Z","updatedAt":"2021-02-24T21:27:04.583Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"ISE 2020"},"slug":{"en-US":"ise-2020"},"eventWebsite":{"en-US":"https://www.iseurope.org/"},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2020-02-11T00:00"},"endDate":{"en-US":"2020-02-14T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4CYiIdX1uJF0erbadhuK64"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"location":{"en-US":"Amsterdam, The Netherlands"},"backgroundColor":{"en-US":"223d77"}}}]},"casestudies":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5kk167VhIm8aLoBQOxUqyE","type":"Entry","createdAt":"2023-02-23T13:18:00.362Z","updatedAt":"2023-02-23T13:18:00.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"JLL","en-US":"JLL","fr":"JLL"},"indexTitle":{"de":"JLL","en-US":"JLL","fr":"JLL"},"indexImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7aMANN5GZRPyCwGGglVhat"}}},"caseStudiesType":{"en-US":"full-case-study"},"slug":{"de":"jll","en-US":"jll","fr":"jll"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7aMANN5GZRPyCwGGglVhat"}}},"subTitle":{"de":"Umgestaltung von Arbeitsräumen mit ansprechender digitaler Kommunikation am Arbeitsplatz","en-US":"Transforming Collaboration Spaces with Engaging Digital Workplace Communication","fr":"Transformer les espaces de collaboration avec une communication numérique engageante sur le lieu de travail"},"buttonTitle":{"de":"Kontakt","en-US":"Contact Us","fr":"Nous contacter"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6uW91IiQZ6EWAyTRjvomvD"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4wsQb4BhYZrWnpzUrXny8t"}}},"introduction":{"en-US":"\\nJLL UK wanted to create a consistent and seamless digital signage\\nexperience in high traffic areas throughout their buildings to help\\nemployees navigate from the lobby to communal areas and collaboration\\nspaces.\\n\\nLarge digital screens in the main lobby show occupancy and air quality\\ndata by floor so employees can decide where it is best for them to work\\nor meet. Additional signage is strategically located in the lift waiting areas\\nfor employees to view live news feeds, travel information and JLL internal\\ncommunication messages. The cafés use digital screens to showcase their\\nmenus, special offers along with other relevant notices.\\n\\nDigital signage screens are also used in the main reception area to provide\\nwelcome messaging and create dedicated areas for event registration.\\nSignage is also used across the buildings in shared collaborative spaces and\\nseating areas to create an engaging atmosphere and provide employees\\nwith the capability to plug-and-play for lunch and learn sessions, with\\nscreens reverting back to digital signage content afterwards.\\n\\n<a href=\\"https://assets.ctfassets.net/lx4pzcb22oh0/2bSalDVxsVT2houPBhdIcG/7e62cf3d232da8554f8002abf53a0bc8/X2O_Media_-_JLL_Case_Study.pdf\\" target=\\"_blank\\">Download</a> the full case study."},"description":{"en-US":"A key driver of the project was to drive innovation and it is great to see it being implemented and the results. Other technology wasn’t sustainable and would\\nrequire a dedicated support team but the great thing about the X2O Platform\\nis that it requires minimal time from us to make changes to content and it has been\\nincorporated into certain roles across the organization. Where it makes an impact is in collaboration areas with high footfall\\n\\n__Martin di Corrado__\\nHead of Client Services"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1m1p4zc2OUSrQPLD6Ah45b"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MZnoWqqoetq11y1F1V7KK"}}},"headerIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"59eM6iP0k9yAvmzMqAugVo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6iBqQQHE3tTeb93NDJvPuE","type":"Entry","createdAt":"2021-03-02T15:15:05.216Z","updatedAt":"2023-02-08T12:15:11.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":41,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Akamai Technologies"},"indexTitle":{"de":"Akamai Technologies","en-US":"Akamai Technologies"},"indexImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5UbRKdYwQr7kh9lDDCGCv7"}}},"caseStudiesType":{"en-US":"full-case-study"},"slug":{"en-US":"akamai-technologies","ja":"akamai-technologies"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5UbRKdYwQr7kh9lDDCGCv7"}}},"subTitle":{"de":"Entwicklung der weltweiten Mitarbeiter-Kommunikationskanäle","en-US":"Expand Communication Channels with Employees across the Globe"},"buttonTitle":{"de":"Kontakt","en-US":"Contact Us","fr":"Nous contacter"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6642k0jPDCZPbHreKtf8HS"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3rSFqO8tiE8BmVhYb60oGa"}}},"introduction":{"de":"<br>\\nBei der Eröffnung des neuen Firmensitzes entwickelte Akamai mehrere stark frequentierte \\"Impact Moments Areas\\", die die Kultur und Geschichte des Unternehmens mit in Umweltgrafiken eingebetteter Beschilderung hervorheben. In den Aufzugsschächten auf jeder Etage ermöglichen interaktive Wegweiser den Mitarbeitern nun, schnell die wichtigsten Bereiche des Büros zu finden, darunter Besprechungsräume, Wellnessbereiche und Sozialräume. \\n\\nDie von X2O Media betriebene digitale Beschilderung ist auch in der Cafeteria strategisch platziert und zeigt aktuelle Menüs und Unternehmensnachrichten an.\\n\\n<a href=\\"https://assets.ctfassets.net/lx4pzcb22oh0/4QQi0AzYzt6CEvA5SesdDu/b7aff6566f48fce00a9775e9b8a0a121/X2O-Media_Akamai_Case-Study_Aug-2020.pdf\\" target=\\"_blank\\">Laden Sie die vollständige Fallstudie herunter.</a>\\n","en-US":"## Creating \\"Impact Moments\\" for Akamai\\n\\nWhen the new company headquarters opened, Akamai\\ndeveloped several high traffic “Impact Moments Areas”\\nhighlighting the culture and history of the company with\\nsignage embedded in environmental graphics. In the elevator\\nbays on each floor, interactive wayfinders now allow employees\\nto quickly find key areas of the office including meeting spaces,\\nwellness areas and social rooms. Digital signage, powered by\\nX2O Media, is also strategically placed in the cafeteria featuring\\nup-to-date menus and company news.\\n\\n<a href=\\"https://assets.ctfassets.net/lx4pzcb22oh0/4QQi0AzYzt6CEvA5SesdDu/b7aff6566f48fce00a9775e9b8a0a121/X2O-Media_Akamai_Case-Study_Aug-2020.pdf\\" target=\\"_blank\\">Download</a> the full case study."},"description":{"en-US":"Change is a natural part of working at a global tech company and we are always looking for engaging ways to communicate change across the company. Often email and intranet announcements just don’t cut it. Since installing X2O Media signage in our kitchens, content serves as a conversation starter when people are taking a break in the kitchens and people actually stop to learn what’s going on around\\nthe company\\n\\n__Tom Bogacz__\\nDirector of IT Business Process Improvement & Change Management"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4BojtLn84LcWdNexW5fDg"}}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3EcKQw86fzUIDyoNlFKNwF"}},{"sys":{"type":"Link","linkType":"Entry","id":"1j6hwsho6FS1Bqv5aUaSgK"}},{"sys":{"type":"Link","linkType":"Entry","id":"709dejMCNzhddp9NUD0yzm"}},{"sys":{"type":"Link","linkType":"Entry","id":"3wGJo0wjj6LSLBtYWUWCf3"}},{"sys":{"type":"Link","linkType":"Entry","id":"4czyKwlVfJWNg23KaJTBlz"}},{"sys":{"type":"Link","linkType":"Entry","id":"70SduHC0TT1npD6fyAyU3N"}}]},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MZnoWqqoetq11y1F1V7KK"}}},"headerIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"59eM6iP0k9yAvmzMqAugVo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1kx6YQUwOX645eYJh3BrAx","type":"Entry","createdAt":"2021-03-14T14:27:23.915Z","updatedAt":"2022-08-25T10:14:22.589Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"Health Partners","en-US":"Health Partners"},"indexTitle":{"de":"Dynamische Inhalte für ein professionelles Besuchererlebnis","en-US":"Dynamic content enhances visitor experience"},"caseStudiesType":{"en-US":"customer-story"},"slug":{"de":"health-partners","en-US":"health-partners"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"zLHVmie40KOWTgYp3OpnQ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4McVzjEx4titBT6x8iGtTP"}}},"introduction":{"de":"HealthPartners ist ein gemeinnütziges, integriertes Gesundheitssystem mit 25 Kliniken in der Metropole und den Vororten von Minneapolis/St. Paul, Minnesota. Der Gesundheitsdienstleister hat vor kurzem ein visuelles Kommunikationsnetzwerk auf Basis der X2O-Plattform an mehreren seiner Standorte installiert und damit das Erlebnis für Patienten und Mitarbeiter deutlich verbessert.\\n\\nHealth Partners wollte das gleiche Maß an Informationen und Engagement, das es auf seinen Digital Signage-Bildschirmen hatte, auch auf den Kiosk übertragen, der bereits im 8. Stock der 8W Medical Surgical Unit des Methodist Hospitals installiert war, das gerade renoviert wurde.\\n\\nDas Krankenhaus ist bekannt für seine qualitativ hochwertige Patientenversorgung, sein medizinisches Fachwissen und sein Krankheitsmanagement und wollte, dass der Kiosk diese Führungsrolle und diesen Service mit einem verbesserten interaktiven Layout und dynamischen Inhaltsfunktionen widerspiegelt.\\n","en-US":"## A Visual Communications Network for Healthcare\\nHealthPartners is a non-profit, integrated healthcare system with 25 clinics located in metropolitan and suburban Minneapolis/St. Paul, Minnesota. The health care provider recently installed a visual communications network powered by the X2O platform at several of its locations, greatly improving the patient and staff experience. \\n\\nHealth Partners wanted to bring that same level of information and engagement it had on its digital signage screens to the kiosk already installed on the 8th floor, 8W Medical Surgical Unit, of its Methodist Hospital location, which was undergoing renovations. \\n\\nRenowned for its high-quality patient care, medical expertise, and disease management, the hospital wanted the kiosk to echo that leadership and service with an improved interactive layout and dynamic content features for a more personalized experience that encouraged visitors to use the kiosk and offered them a new level of information services while at the hospital.\\n"},"description":{"de":"### Das Benutzererlebnis\\n\\nDer Kiosk im 8. Stock des Methodist Hospitals, der Patienten und Besucher willkommen heißt, benötigte ein robustes Homepage-Portal mit einer sehr visuellen Navigation, die nicht nur zur weiteren Erkundung der Inhalte einlädt, sondern es den Benutzern auch ermöglicht, schnell und einfach zu den gewünschten Inhalten zu springen. In dem Bemühen, die Kommunikation zu verbessern, bietet jeder Kanal oder jede Kategorie im Home-Menü des Kiosks eine Vielzahl von medienreichen Inhalten, darunter:\\n\\n- Eine durchsuchbare Personaldatenbank, die es den Besuchern ermöglicht, mehr Informationen über jedes Mitglied ihres Pflegeteams zu erfahren\\n- Parkplatz- und Wegweiserkarten des Krankenhauses\\n- Aktuelle Bauarbeiten\\n- Speisemöglichkeiten, einschließlich der aktuellen Angebote und Öffnungszeiten\\n- Apotheken-, Geschenkartikel- und Gesundheitsshop-Kanäle mit Öffnungszeiten und anderen Informationen zu den Geschäften, einschließlich besonderer Veranstaltungen und aktueller Sonderangebote\\n- Seelsorge, wo Besucher die Öffnungszeiten des Seelsorgers und einen inspirierenden Gedanken der Woche finden können\\n- Pflegekanal, der den Besuchern eine Reihe von Entspannungsvideos sowie weitere Informationen zu den Heilungsangeboten des Krankenhauses bietet\\n- Informationen zu den einzelnen Stationen auf der jeweiligen Etage\\n\\n### Systementwurf\\n\\nDie Kiosk-Hardware im 8. Stock, die zuvor von Parallel Technologies integriert wurde, besteht aus einem interaktiven 46-Zoll-Touchscreen-Display und einem Dual-Core Cisco® Interactive Experience Client IEC Media Player. Die HTML5-basierte X2O-Plattform verwaltet die einzelnen Inhaltskanäle und veröffentlicht sie auf dem Cisco IEC-Mediaplayer, der die Besucher mit einem auffälligen visuellen Portal einlädt, in dem sie ganz einfach eine Vielzahl von frischen, einladenden Inhalten sehen und auswählen können.\\n\\nMithilfe der intuitiven Benutzeroberfläche der X2O-Plattform können die Krankenhausmitarbeiter per Drag-and-Drop Objekte erstellen und verwalten, um zahlreiche Kanäle zu erstellen und sie über das Netzwerk von Bildschirmen sowie den interaktiven Kiosk zu verteilen, wodurch der Content-Management-Workflow des Krankenhauses erheblich rationalisiert wird.\\n\\nDie X2O-Plattform gibt dem Krankenhaus auch die Möglichkeit, durch die Verknüpfung mit internen und externen Datenquellen datengesteuerte Grafiken einzubinden, die mit Unternehmensdatenbanken wie SAP®, Excel®-Tabellen oder RSS-Feeds verbunden sind. Im Fall des Kiosks im 8. Stock können die Benutzer innerhalb des Kanals \\"Unit Info\\" auf dynamische Informationsgrafiken zugreifen, die die von den Patienten bewertete Qualität der Pflege auf der jeweiligen Etage darstellen und den Kioskbenutzern ein einzigartiges Benutzererlebnis sowie wichtige Informationen über ihre Pflege bieten.\\n\\nGanz gleich, ob das Personal einzelne Inhaltskanäle für bestimmte Krankenhausabteilungen, wie den Kiosk im 8. Stock, oder mehrere Inhaltskanäle erstellt, die skaliert und auf digitale Displays im ganzen Krankenhaus verteilt werden können, die X2O-Plattform vereinfacht den Prozess, gewährleistet Konsistenz und spart Zeit und Personalressourcen\\n\\n### Reaktion von Patienten und Personal\\n\\n\\"Der Kiosk ist ein wichtiges Instrument, um all unseren Patienten und Besuchern des Krankenhauses die Informationen zur Verfügung zu stellen, die sie benötigen, um ihren Aufenthalt einfacher und weniger stressig zu gestalten\\", sagte Angela Holte, Clinical Nursing Director am HealthPartners Methodist Hospital. \\"Mit dem neuen Look and Feel haben die Nutzer nun einfachen Zugang zu diesen wertvollen Inhalten, die den Patienten helfen, sich bei der Wahl unserer Einrichtung für ihre Behandlung wohler zu fühlen.\\" (Aus dem Englischen übersetzt)\\n","en-US":"### The User Experience \\nPositioned to welcome patients and visitors, the Methodist Hospital’s 8th floor kiosk needed a robust home page portal with highly visual navigation that would not only invite further content exploration, but also allow users to quickly and easily jump to the content they needed. In an effort to improve communications, each channel or category within the home menu of the kiosk features a variety of media-rich content, including:\\n\\n- A searchable database of staff members, which allows visitors to find out more information on each member of their care team\\n- Parking and hospital wayfinding maps\\n- Construction updates\\n- Dining options, including the current specials and hours\\n- Pharmacy, gift, and health shop channels with hours and other store information including special events taking place and current promotions\\n- Spiritual care where visitors can find out chaplain hours along with an inspiring thought of the week\\n- Care channel, which provides a variety of relaxing videos for visitors to choose from as well as more information on the hospital’s healing services offerings\\n- Unit info for the specific floor\\n\\n### System Design\\nPreviously integrated by Parallel Technologies, the 8th floor kiosk hardware consists of a 46-inch interactive touchscreen display and dual-core Cisco® Interactive Experience Client IEC media player. The HTML5-based X2O platform manages each of the content channels and publishes it to the Cisco IEC media player, which beckons visitors with an eye-catching visual portal where they can easily see and select a variety of fresh, inviting content.\\n\\nUsing the X2O platform’s intuitive user interface, hospital staff can drag-and-drop objects to create and manage numerous channels with ease and distribute them across the facility’s network of displays, as well as to the interactive kiosk, dramatically streamlining the hospital’s content management workflow. \\n\\nThe X2O platform also gives the hospital the ability to easily incorporate data-driven graphics connected to corporate databases such as SAP®, Excel® spreadsheets, or RSS feeds by linking to internal and external data sources. In the case of the 8th floor kiosk, within the “unit info” channel, users can access dynamic informational graphs rating the quality of care received on the floor as scored by patients, providing kiosk users with a unique user experience as well as critical information about their care.\\n\\nWhether the staff is creating unique content channels for specific hospital units, such as the 8th floor kiosk, or more content channels that can be scaled and distributed to digital displays around the hospital, the X2O platform simplifies the process, ensures consistency, and saves time and staff resources.\\n\\n### Patient and Staff Reaction\\n\\n“The kiosk is instrumental in getting all our patients and visitors at the hospital the information they need to make their stay easier and less stressful,” said Angela Holte, Clinical Nursing Director at HealthPartners Methodist Hospital. “With the new look and feel, users now have simple access to this valuable content that helps patients feel more comfortable with choosing our facility for their care.”\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6bPVMfBRR3Hm1ZsF5Qqb9G"}}},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KDoMsxg0AzTNaGEaMkrVo"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61LPdpTZEJR4yq8OiPI93J"}}},"backgroundColor":{"en-US":"002d42"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ma0JolYwS8464WPd1Yxsx","type":"Entry","createdAt":"2021-03-14T14:43:34.898Z","updatedAt":"2022-08-22T11:45:15.190Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":42,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"FutureDJs","en-US":"FutureDJs"},"indexTitle":{"en-US":"FutureDJs"},"indexImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3k7OCuM1WQE5SkHKvH0Ut1"}}},"caseStudiesType":{"en-US":"full-case-study"},"slug":{"de":"futuredjs","en-US":"futuredjs","fr":"futuredjs"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6Rur1BDZguVhFg7ppcovB2"}}},"subTitle":{"de":"FutureDJs startet beeindruckes virtuelles Klassenzimmer, um Musikunterricht weltweit anzubieten","en-US":"Launch Immersive Virtual Classroom To Deliver Music Education Globally"},"buttonTitle":{"de":"ANMELDEN FÜR EINE LIVE-DEMO","en-US":"SIGN UP FOR A LIVE DEMO","fr":"S\'INSCRIRE À UNE DÉMONSTRATION"},"buttonUrl":{"en-US":"https://www2.x2omedia.com/oneroom_demo"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1snQrNepbjCdusxjPDQz6q"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5SEQrKFkJgEC1JStAuL4KF"}}},"introduction":{"de":"# Projekt-Übersicht\\n\\nDie Gründer von FutureDJs, Austen und Scott Smart, waren auf der Suche nach einer überzeugenden, multisensorischen Lernerfahrung und wollten die Reichweite des Musikunterrichts für Schüler auf der ganzen Welt erweitern. Sie suchten dafür eine robuste Plattform, die höchste Qualität in den Bereichen Audio, Visualisierung und Zusammenarbeit bietet und gleichzeitig schnell einsatzbereit ist.\\n\\nFuture DJs entschied sich für eine Partnerschaft mit X2O Media, um auf Basis der X2O-Plattform Virtuoso, eine maßgeschneiderte Kollaborationslösung für den Musikunterricht zu entwickeln.\\n\\n<a href=\\"https://assets.ctfassets.net/lx4pzcb22oh0/6lXjIRQrdj3y2bpGP83mwP/7d27a35cc85a355ce4986e00cff88d5f/Case_Study_X2O_OneRoom_-_FutureDJs_Virtuoso_Classroom.pdf\\" target=\\"_blank\\">Laden Sie die vollständige Fallstudie herunter.</a>","en-US":"## Project Overview\\n\\nFutureDJs, Austen and Scott Smart, were looking to develop an immersive multi-sensory learning experience and expand reach to teach music to students globally. They wanted to find a robust platform that enabled the highest quality audio, visual and collaboration while being deployed quickly.\\n\\nFuture DJs decided to partner with X2O Media to create a bespoke collaboration solution, Virtuoso, using the X2O Platform. \\n\\n<a href=\\"https://assets.ctfassets.net/lx4pzcb22oh0/6lXjIRQrdj3y2bpGP83mwP/7d27a35cc85a355ce4986e00cff88d5f/Case_Study_X2O_OneRoom_-_FutureDJs_Virtuoso_Classroom.pdf\\" target=\\"_blank\\">Download</a> the full case study."},"description":{"de":"Wir haben die erste virtuelle Musikbühne der Welt gebaut, die es uns ermöglicht, von einem zu einem zu vielen zu kommen. Für uns als DJs steht die Verbindung mit den Menschen im Mittelpunkt von allem, was wir tun, und im Wesentlichen geht es darum, ein Signal auszusenden und von der Menge eines zurückzubekommen.\\nAus diesem Grund haben wir unsere Reise mit X2O Media begonnen. Sie bieten die Technologie, die es uns ermöglicht, eine immersive Umgebung zu schaffen und in Echtzeit mit unserem Publikum in Kontakt zu treten. Wir waren vom ersten Tag an auf einer Wellenlänge. Wir wollten eine neue Plattform aufbauen, um unser Ziel zu erreichen, inspirierende Musikausbildung für jeden zugänglich zu machen. X2O Media war bereit, dies mit all der Anpassungsfähigkeit und Innovation zu verwirklichen, nach der wir gesucht haben\\". (Aus dem Englischen übersetzt)\\n\\n__Austen Smart__\\nCEO and Co-Founder, FutureDJs and Virtuoso","en-US":"“We built the world’s first virtual music stage allowing us to go from one-to-one to one to many. For us as DJs, being connected with people is at the centre of everything we do and in essence it’s sending out a signal and it’s getting one right back from the crowd.\\n\\nThat is why we started our journey with X2O Media. They offer the technology which allows us to create an immersive environment and a real-time engagement with our audience. We were aligned from day one. We wanted to build a new platform to deliver our mission to make inspiring music education accessible to everyone. X2O Media were ready to make it happen with all of the adaptability and innovation that we were looking for”.\\n\\n__Austen Smart__\\nCEO and Co-Founder, FutureDJs and Virtuoso"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Xw5inOEphGQ0ijCIF0y99"}}},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Lt9hwxN5wZyEoYRfxncRZ"}}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"QJBOn8kS5MZy3ILxvwwYk"}}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"fUz8eYZ6SvdbnRKfYnlhA"}},{"sys":{"type":"Link","linkType":"Entry","id":"3eMKzSk54DyzviixR0Qr0p"}},{"sys":{"type":"Link","linkType":"Entry","id":"10l33rez78KJxi5D3osuhe"}}]},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5MZnoWqqoetq11y1F1V7KK"}}},"headerIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"59eM6iP0k9yAvmzMqAugVo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"eeWmwFKbj0acoIx02CYx2","type":"Entry","createdAt":"2021-03-05T07:45:59.338Z","updatedAt":"2022-08-17T20:36:14.709Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"Metrolinx ","en-US":"Metrolinx ","fr":"Metrolinx "},"indexTitle":{"de":"Gezielte visuelle Kommunikation & Messaging","en-US":"Targeted Visual Communication & Messaging"},"caseStudiesType":{"en-US":"customer-story"},"slug":{"de":"metrolinx","en-US":"metrolinx","fr":"metrolinx"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2A3eiMZHT5CvVz9iwzoYlh"}}},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3DR0NVmKOX7Fko0swNAEDi"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1kWoqSvFSsrQZTi0Kn762a"}}},"introduction":{"de":"Die preisgekrönte visuelle Kommunikationsplattform von X2O Media steuert ein Netz von Displays, die Tausende von Reisenden im UP Express mit wichtigen Informationen versorgen. Der neue Schnellzug von Metrolinx verbindet nun Kanadas verkehrsreichste Verkehrsknotenpunkte - Torontos Union Station und den Toronto Pearson International Airport - in nur 25 Minuten und fährt alle 15 Minuten ab. Das Anzeigernetz ist ein wesentlicher Bestandteil des neuen Union Pearson Express-Zugdienstes, der rechtzeitig zu den Pan Am und Parapan Am Spielen eröffnet wurde.","en-US":"## A Visual Communication Network\\nX2O Media’s award-winning visual communications platform is driving a network of displays providing important information to thousands of travellers on UP Express, Metrolinx’s new express rail train that now connects Canada’s busiest transportation hubs — Toronto’s Union Station and Toronto Pearson International Airport in just 25 minutes, departing every 15 minutes. The display network is an essential component of the new Union Pearson Express train service that opened in time for the Pan Am and Parapan Am games.\\n"},"description":{"de":"Die X2O-Plattform versorgt rund 80 Bildschirme in allen vier Bahnhöfen entlang der Union Pearson Express-Strecke. Die vernetzten Bildschirme zeigen mehrere Echtzeit-Datenquellen an, um die Reisenden darüber zu informieren, wann der nächste Zug eintrifft und welches Gleis benutzt wird, sie liefern aktuelle Fluginformationen und bieten die neuesten Nachrichten und das Wetter.\\n\\nDie Integration der X2O Media-Technologie in das Union Pearson Express-Nachrichtensystem ermöglicht es den Behörden, Nachrichten gezielt an bestimmte Bildschirme und sogar an bestimmte Bereiche eines Bildschirms zu senden. \\n\\nDie Mitarbeiter von Union Pearson Express können bei Bedarf auch einen ganzen Bildschirm für vorrangige Nachrichten übernehmen. Da die X2O-Plattform für alle Arten von Bildschirmen ausgelegt ist, kann Union Pearson Express künftige Bildschirme hinzufügen und auf die Interoperabilität der Systeme vertrauen. Darüber hinaus ermöglicht die Offenheit der X2O-Plattform eine nahtlose Integration mit den Medienplayern der Cisco Interactive Experience Client (IEC) 4600 Serie, die Teil der Cisco Interactive Experience Platform sind, um ansprechende Inhalte in der gesamten Installation in Echtzeit zu steuern.\\n\\nDie X2O-Plattform vereinfacht die Erstellung und Verwaltung von medienreichen Kanälen für visuelle Kommunikationsnetzwerke und rationalisiert so die Content-Management-Workflows erheblich. Die HTML5-fähige Software wird über eine äußerst intuitive grafische Benutzeroberfläche bedient und erleichtert das Erstellen, Planen und Abspielen dynamischer Inhalte auf jedem Bildschirm, einschließlich digitaler Displays, Videowände, Tablets und Smartphones. \\n\\nDie Plattform vereinfacht auch die Verknüpfung mit internen und externen Datenquellen und erleichtert die Einbindung von datengesteuerten Grafiken, die mit Unternehmensdatenbanken wie SAP®, Excel®-Tabellen oder RSS-Feeds verbunden sind. Per Drag-and-Drop lassen sich schnell Kanäle aus HD-Videos, Standbildern, 3D-Animationen, PowerPoint®-Folien und mehr erstellen.","en-US":"The X2O platform powers approximately 80 display screens across all four stations along the Union Pearson Express route. The networked screens display multiple real-time data sources to inform travellers when the next train will arrive and which track will be used, supply up-to-date flight information, and provide the latest news and weather.\\n\\nThe integration of X2O Media technology with the Union Pearson Express messaging system enables authorities to target messages to specific screens and even to specific zones of a screen. Union Pearson Express personnel are also able to take over an entire screen for priority messaging as required. Because the X2O platform is designed to work with any kind of screen type, Union Pearson Express will be able to add future displays with confidence in the systems’ interoperability. In addition, the open nature of the X2O platform allows seamless integration with Cisco Interactive Experience Client (IEC) 4600 Series media players, part of the Cisco Interactive Experience Platform, to drive engaging content throughout the installation in real time.\\n\\nThe X2O platform dramatically streamlines content management workflows by simplifying the creation and management of media-rich channels for visual communication networks. Operated via a highly intuitive graphical user interface, the HTML5-enabled software makes it easy to create, schedule, and play out dynamic content to any screen, including digital displays, videowalls, tablets, and smartphones. The platform also simplifies linking to internal and external data sources, facilitating the incorporation of data-driven graphics connected to corporate databases such as SAP®, Excel® spreadsheets, or RSS feeds. Users simply drag and drop content to create channels quickly from HD video, still images, 3D animations, PowerPoint® slides, and more.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"w6mZSevrv1fCAK2cG8trb"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61LPdpTZEJR4yq8OiPI93J"}}},"backgroundColor":{"en-US":"6db7da"},"headerIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3ayPpcegiiWqJ4m7JyjMYs"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2i7a3hwsIsn6rDuMFuwBpz","type":"Entry","createdAt":"2021-03-04T14:01:24.795Z","updatedAt":"2022-08-17T20:32:39.137Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"Marco Technologies","en-US":"Marco Technologies","fr":"Marco Technologies"},"indexTitle":{"de":"Mitarbeiter-Videowand","en-US":"Employee Video Wall "},"caseStudiesType":{"en-US":"customer-story"},"slug":{"de":"marco-technologies","en-US":"marco-technologies","fr":"marco-technologies"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6YSegmqZKq14nNdIAFYwdZ"}}},"subTitle":{"en-US":"Expands communication Channels with Employees across the Globe"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"73PFak1CDLQu2bMS5Vd94S"}}},"introduction":{"de":"Die Foto-Videowand für Mitarbeiter in der Zentrale von Marco, Inc. in St. Cloud, Minnesota, einem führenden Anbieter von Technologiedienstleistungen, nutzt die X2O-Plattform, um den Mitarbeitern ein eindrucksvolles visuelles Erlebnis zu bieten. Die Videowand ist zu einem Schlüsselelement der Unternehmenskultur von Marco geworden, da das Unternehmen weiterhin ein schnelles Wachstum verzeichnet.","en-US":"## Video Wall Drives Engaging Corporate Communications\\nThe employee photo video wall in the St. Cloud, Minnesota headquarters of Marco, Inc., a leading technology services provider, uses the X2O platform to provide a powerful visual employee experience. The video wall has become a key element in supporting Marco’s culture as the company continues to experience rapid growth.\\n"},"description":{"de":"Als Marco Technologies noch weniger als 100 Mitarbeiter hatte, begann das Unternehmen mit der Tradition, gedruckte Fotos aller Mitarbeiter - sortiert nach dem Einstellungsdatum - an einer 30 mal 10 Meter großen Wand aufzuhängen. Als das Unternehmen auf über 900 Mitarbeiter anwuchs, war die Wand jedoch nicht mehr groß genug und das Sortieren der gedruckten Fotos wurde mühsam und zeitaufwändig. Um die Tradition des Unternehmens fortzuführen, benötigte Marco Technologies eine Lösung, die dem Wachstum des Unternehmens gerecht wird und den Sortierprozess automatisiert. Die Antwort war eine Foto-Videowand für Mitarbeiter.\\n\\nMit 55-Zoll-Displays in einer 5×2-Konfiguration zeigt die Videowand von Marco die Bilder aller Mitarbeiter - sortiert nach Eintrittsdatum - in einer beeindruckenden Auflösung von 1920×1080 Pixeln. Wenn ein Mitarbeiter das Unternehmen wechselt oder verlässt, werden die Fotos automatisch wiederhergestellt. Marco Technologies zeigt zusätzliche Mitarbeiterinhalte, wie z. B. die Anerkennung der Gewinner der C.A.R.E.-Auszeichnung (Customers Are Really Everything) des Unternehmens, in einer Laufschrift unter dem Foto an. Darüber hinaus kann Marco Technologies die Standorte seiner Niederlassungen problemlos aktualisieren und anzeigen, da das Unternehmen geografisch weiter expandiert.\\n\\n\\"Unsere Mitarbeiterfoto-Videowand ist ein wichtiger Bestandteil von Marco Technologies und hat sich zu einem Symbol unserer Kultur entwickelt, das bei unseren Mitarbeitern, Kunden und Lieferanten Anklang findet\\", so Jeff Gau, CEO von Marco Technologies. \\"Bei Führungen durch unseren Firmensitz ist sie immer ein Highlight. Mit der X2O-Plattform könnte es nicht einfacher sein, die Inhalte auf den Displays zu aktualisieren und die Mitarbeiterfotos zu sortieren.\\" (Aus dem Englischen übersetzt)","en-US":"When Marco Technologies had less than 100 employees, it began the tradition of hanging printed pictures of every employee — sorted by hire date — on a 30 foot by 10 foot wall. As the company grew to over 900 employees, however, the wall wasn’t large enough and the process of sorting printed photos became cumbersome and time-consuming. For its tradition to live on, Marco Technologies required a solution that would accommodate the company’s growth and automate the sorting process. The answer was an employee photo video wall.\\n\\nFeaturing 55-inch displays in a 5×2 configuration, Marco’s video wall cycles through pictures of all employees — sorted by hire date — in stunning 1920×1080 pixel resolution. If an employee joins or leaves the company, the photos are automatically resorted. Marco Technologies display additional employee content, such as recognizing winners of the company’s C.A.R.E. (Customers Are Really Everything) award, in a scrolling ticker below their photo. In addition, Marco Technologies can easily update and display its office locations as the company continues to expand geographically.\\n\\n“Our employee photo video wall is an important part of Marco Technologies and has become a symbol of our culture that resonates with our employees, customers, and vendors,” said Jeff Gau, Marco Technologies CEO. “On tours of our corporate headquarters, it is always a highlight. With the X2O platform, it couldn’t be easier to update content on the displays and keep employee photos sorted.”\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"w6mZSevrv1fCAK2cG8trb"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61LPdpTZEJR4yq8OiPI93J"}}},"backgroundColor":{"en-US":"6db7da"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1MuayzufG8YdV4lKeKobBx","type":"Entry","createdAt":"2021-03-03T07:13:19.163Z","updatedAt":"2022-08-17T20:31:35.929Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":31,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"Shopping Mall Dubai","en-US":"Dubai Mall"},"indexTitle":{"de":"X2O-Technologien im größten Einkaufszentrum der Welt","en-US":"World\'s largest shopping mall"},"caseStudiesType":{"en-US":"customer-story"},"slug":{"de":"shopping-mall-dubai","en-US":"dubai-mall"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2eSqviAgOKmRw5CV6DNRgQ"}}},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"17USBlzl4BaDXkjEPxwbL8"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3ujF3WBEGDNkpcyQWo3AEg"}}},"introduction":{"en-US":"## A Digital Display Network for Dubai Mall\\nAt 12 million square feet, the dazzling Dubai Mall is the world’s largest shopping mall – and a wonder to behold. With its 1,200 shops, fashion catwalk atrium, an aquarium, Olympic-sized ice rink, 22-screen Cineplex, SEGA theme park, and children’s play zone, the Dubai Mall had epic requirements for digital signage. The mall required a digital signage platform that could stream high-impact HD video content to eight different areas throughout the property, accommodating a wide variety of screen sizes and shapes.  For the solution, the Dubai Mall chose X2O Media’s Xpresenter™ digital signage platform. Xpresenter drives eight channels of digital signage content — one for each venue — giving shoppers instant access to directory information, notices of upcoming events and special announcements, calls to prayer, and rotating advertising campaigns.","fr":"Mit 12 Millionen Quadratmetern ist die Dubai Mall das größte Einkaufszentrum der Welt - und ein wahres Wunder für Käufer und Werbetreibenden. Mit ihren 1.200 Geschäften, einem Atrium mit Laufstegen, einem Aquarium, einer Eisbahn von olympischen Ausmaßen, einem Cineplex mit 22 Kinosälen, einem SEGA-Themenpark und einem Spielbereich für Kinder hatte die Dubai Mall enorme Anforderungen an die digitale Beschilderung. Das Einkaufszentrum benötigte eine Digital Signage-Plattform, die in der Lage war, hochauflösende HD-Videoinhalte an acht verschiedene Bereiche im gesamten Gebäude zu übertragen und dabei eine Vielzahl von Bildschirmgrößen und -formen zu berücksichtigen. Als Lösung wählte die Dubai Mall die Xpresenter™ Digital Signage-Plattform von X2O Media. Xpresenter steuert acht Kanäle mit Digital Signage-Inhalten - einen für jeden Standort - und bietet den Kunden sofortigen Zugang zu Verzeichnisinformationen, Hinweisen auf bevorstehende Veranstaltungen und Sonderankündigungen, Aufforderungen zum Gebet und rotierende Werbekampagnen."},"description":{"de":"### Die Herausforderung\\n\\nMit 1.200 Geschäften und einer Vielzahl von Attraktionen ist es für die Besucher der Dubai Mall eine Herausforderung, genau das zu finden, was sie suchen. Das digitale Display-Netzwerk des Einkaufszentrums hilft ihnen, sich in dem riesigen Gebäude zurechtzufinden, indem es ihnen Verzeichnisinformationen zur Verfügung stellt und gleichzeitig Ankündigungen für bevorstehende Veranstaltungen im Atrium, auf der Eisbahn und in anderen Bereichen des Einkaufszentrums liefert. Diese Informationen werden mit Werbung kombiniert, die auf bestimmte Netzwerkseiten ausgerichtet ist. All dies wird mit CTP-Benachrichtigungen (Call to Prayer) kombiniert, die den Besuchern des Einkaufszentrums viermal am Tag angezeigt werden.\\n\\nEine so große und komplexe Installation stellt einzigartige Herausforderungen an die Technologien - nicht zuletzt die schiere Größe der weitläufigen Anlage. Für die Mitarbeiter der Dubai Mall war es wichtig, den Prozess so weit wie möglich zu automatisieren und gleichzeitig die volle Kontrolle über das Netzwerk zu behalten und in der Lage zu sein, jede Aktion jederzeit außer Kraft zu setzen.\\nDie Mitarbeiter des Einkaufszentrums mussten die richtige Version von HD-Inhalten in höchster Qualität rendern und automatisch verteilen, die so formatiert waren, dass sie den verschiedenen Formen und Größen der Bildschirme in mehreren Bereichen entsprachen.\\n\\n### X2O Media in Aktion\\n\\nIn Zusammenarbeit mit dem Systemintegrationsunternehmen AVI-SPL lieferte X2O Media eine leistungsstarke und dennoch einfach zu bedienende Plattform für die Installation. X2O Medias Xpresenter bietet ein browserbasiertes Portal für das Kampagnenmanagement, das automatisch Wiedergabelisten auf der Grundlage der Anforderungen der Werbekampagne erstellt, Werbeinhalte mit anderen Videos kombiniert und die Wiedergabelisten an Player in bis zu acht Anzeigebereichen mit jeweils mehreren Bildschirmen verteilt. Die in die Wiedergabelistenvorlagen integrierte Intelligenz stellt sicher, dass das richtig formatierte Video an einem bestimmten Standort zur geplanten Zeit und Häufigkeit abgespielt wird. Bei manueller Ausführung würde diese Aufgabe viel Zeit und Mühe kosten.\\n\\nXpresenter lässt sich direkt in das CTP-Benachrichtigungssystem der Regierung von Dubai integrieren, um das laufende Audio- und Videomaterial automatisch zu überschreiben und durch ein geeignetes Bild und den externen Audio-Feed zu ersetzen. Da der Zeitpunkt der Gebetszeiten täglich variiert, stellt das automatisierte System sicher, dass die CTP zu jeder Zeit zur richtigen Zeit stattfindet, ohne dass das Personal eingreifen muss.\\n\\n### Unglaubliche Displays für ein unglaubliches Einkaufszentrum\\n\\nX2O Media war maßgeblich an der Entwicklung eines Digital Signage-Netzwerks beteiligt, das perfekt auf die besonderen Anforderungen der Dubai Mall zugeschnitten ist und gleichzeitig den Arbeitsaufwand für die Mitarbeiter minimiert. Mit dem browserbasierten X2O Portal müssen die Benutzer keine wertvolle Zeit damit verbringen, jeden Content-Stream für Bildschirme verschiedener Formen und Größen zu formatieren. Das X2O Portal generiert automatisch Playlists für spezifische Werbekampagnen und richtet diese auf bestimmte Player und Bildschirme aus. Der Ansatz von X2O Media führt zu einem vollständig synchronisierten und ausgefeilten Ansatz für die Darstellung von Inhalten in allen wundervollen Bereichen dieser wirklich beeindruckenden Einrichtung\\n","en-US":"With 1,200 shops and a myriad of attractions, it is challenging for visitors to the Dubai Mall to find exactly what they are looking for. The mall’s digital display network helps them navigate the massive building with directory information, while providing announcements of upcoming events at the mall’s atrium, ice rink, and other areas. This information is combined with advertising that is targeted to specific network sites. All of this is combined with call to prayer (CTP) notifications for mall guests four times a day.\\n\\nSuch a large and complex installation presented unique challenges — not the least of which is the sheer size of the sprawling installation. It was important for the Dubai Mall staff to automate as much of the process as possible, while maintaining full control of the network and being able to override any action at any time.\\n\\nThe mall staff needed to render and automatically distribute the correct version of the highest quality HD content, formatted to accommodate the different shapes and the various sizes of screens in multiple areas, and  regularly preempted content four times a day during business hours, to deliver a call to prayer notification.\\n\\n### X2O Media in action\\n\\nWorking with systems integration firm AVI-SPL, X2O Media delivered a powerful, yet easy-to-use platform for the installation.  X2O Media’s Xpresenter provides a browser-based  portal for campaign management that automatically generates playlists based on advertising campaign requirements, combining advertising content with other videos and distributing the playlists to players at up to eight display areas, each with multiple screens. Intelligence built into the playlist templates ensures that the correctly formatted video will play at a given site, and at the scheduled time and frequency. If performed manually, this task would take a significant amount of time and effort.\\n\\nXpresenter integrates directly with the Dubai government’s CTP notification system to automatically override both audio and video currently running and replaces it with an appropriate image and the external audio feed.  As the timing of each prayer time varies daily, the automated system ensures that the CTP occurs at the correct time at every period without any staff intervention.\\n\\n### Incredible displays for an incredible mall\\n\\nX2O Media was instrumental in creating a digital signage network that perfectly matches the Dubai Mall’s unique needs while minimizing staff workload. With the browser-based X2O Portal, users don’t need to spend valuable time formatting each content stream for screens of various shapes and sizes.  The X2O Portal automatically generates playlists for specific advertising campaigns and targets them to specific players and screens. The X2O Media approach results in a fully synchronized and polished approach to displaying content across all the wondrous areas of this truly impressive facility.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Rxcu5UvQAhp6SOxQjlR6z"}}},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61LPdpTZEJR4yq8OiPI93J"}}},"backgroundColor":{"en-US":"002d42"},"headerIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3ayPpcegiiWqJ4m7JyjMYs"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3BQNLW7gOMbRIb2QJBLb6m","type":"Entry","createdAt":"2021-03-04T14:03:25.354Z","updatedAt":"2022-08-17T20:28:54.483Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"de":"Northern Trust ","en-US":"Northern Trust ","fr":"Northern Trust "},"indexTitle":{"de":"Überarbeitung der Vor-Ort-Kommunikation ","en-US":"Revamps On-Site Communications"},"caseStudiesType":{"en-US":"customer-story"},"slug":{"de":"northern-trust","en-US":"northern-trust","fr":"northern-trust"},"localisation":{"en-US":true},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"c6Jr4Js6TrlyDU8CnRtSK"}}},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5dP9BM6MY8iVwtT4wnznkk"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46fAvuuaggaSmgA8Om4cEo"}}},"imageLogo":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5vvwoJJRxTgm8Ylmvfpid1"}}},"introduction":{"de":"Für Northern Trust, einem führenden Anbieter von Vermögensverwaltung mit mehr als 40 Standorten weltweit, ist die Kommunikation mit den Stakeholdern ebenso wichtig wie die Betreuung und Verwaltung von Vermögenswerten, was eine logistische Herausforderung darstellen kann.\\n\\nDa Northern Trust seine Aktivitäten erweitert hat und ein neues Konferenzzentrum in der Zentrale in Chicago und ein neues Betriebszentrum in Tempe, Arizona errichtet hat, suchte northern Trust nach einer Möglichkeit, seine Kommunikation zu verbessern. Ziel war es, eine Plattform auszuwählen, die sowohl zielgerichtet als auch dynamisch ist und den Einsatz von digitalen Videobildschirmen und anderen Technologien maximiert, um Botschaften relevant, aktuell und ansprechend zu halten.","en-US":"## Digital Corporate Communications for Wealth Management \\nFor Northern Trust, a leading provider of wealth management with more than 40 locations around the world, communicating with stakeholders is vital along with asset servicing and asset management which can present a logistical challenge.\\n\\nAs Northern Trust has expanded its operations, including a new conference center in its Chicago headquarters and a new operations center in Tempe, Arizona, they sought to punch up their communications. The goal was to select a platform that was both targeted and dynamic, maximize the use of digital video screens and other technology to keep messages relevant, up-to-date, and engaging."},"description":{"de":"Für Northern Trust, einen führenden Anbieter von Vermögensverwaltung mit mehr als 40 Standorten weltweit, ist die Kommunikation mit den Stakeholdern ebenso wichtig wie die Betreuung und Verwaltung von Vermögenswerten, was eine logistische Herausforderung darstellen kann.\\n\\nUm seine Kommunikation zu erneuern, implementierte Northern Trust die visuelle Kommunikationsplattform von X2O Media in zwei Gebäuden in Chicago, in der Betriebszentrale in Arizona und in London. Die zeitaufwändigen, papierverschwenderischen Plakate und andere gedruckte Materialien, die bald veraltet sind und nicht einfach aktualisiert werden können, gehören der Vergangenheit an. Darüber hinaus muss das Team die gedruckten Materialien nicht mehr physisch in den Gebäuden verteilen. 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Also, with the training available at each store, it eliminates the need to have employees travel for training which saves Safeway a lot of money.\\n-*Kathleen Richins, Satellite Network Manager, Safeway*\\n\\n__Challenges__\\n\\nWith 30-50 users per location requiring access to the videos at any one time, Safeway’s existing multicast network couldn’t keep up. The cache had limited storage and capabilities with only 80GB of disk space for each server. This resulted in slow user response times and stores constantly needing to remove existing files to make room for new ones. Plus, when it was time to download new videos, employees spent as much time waiting for the videos to finish buffering as they did watching them. They needed a solution.\\n\\n__How SuperLumin Helped__\\n\\nSafeway implemented a complete end-to-end eCDN (Enterprise Content Delivery Network) content acceleration solution using technology provided by SuperLumin, a STRATACACHE company. This technology allows content to be replicated from central content servers to each store without any human intervention.\\n\\nThe SuperLumin content caching servers now used at each location have a 1TB disk capacity, eliminating the worry of running out of disk space. Any content updates are automatically handled and replicated for each store.\\n\\nIn addition to content acceleration, Safeway is using STRATACACHE Constellation Manager and OmniCast solutions to automatically deliver the latest training videos to each location - without buffering - while automatically removing videos that are no longer relevant. SuperLumin also provides centralized management and monitoring of all Safeway stores using a single, easy to use interface.\\n\\n“The limited human intervention in media content distribution on a day to day basis is the biggest win not only for our IT team that manages it but also the store employees who no longer have to make phone calls and submit feedback for missing content.”\\n– *Kathleen Richins, Satellite Network Manager, Safeway*\\n\\n__Results, Return on Investment and Future Plans__\\n\\nSafeway can now deliver the most current training content to all locations quickly and easily, saving time and money, while improving the user experience for their valued employees.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4DHfUf9ha7rcjSCyJUsaPS","type":"Entry","createdAt":"2021-09-24T20:19:12.021Z","updatedAt":"2021-09-24T20:19:12.021Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"Hero - Safeway/Case Study"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"733ptcV8BmkFyFlKfPvEli"}}},"title":{"en-US":"Content Acceleration for Employee Training"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Fdfk2rVIivNsfuPOy4a7B","type":"Entry","createdAt":"2021-07-22T14:23:38.206Z","updatedAt":"2021-07-23T15:40:35.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"gated-file-paragraph - Content Deliver Network Brief"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"56zGxaXhCbAZkclGLGWr3U"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"zyBWgqKogEgTdFvF8KliZ","type":"Entry","createdAt":"2021-07-21T20:38:33.435Z","updatedAt":"2021-07-22T14:20:39.615Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"description-paragraph - Content Delivery Network Brief"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"__Overview__\\n\\nThis brief gives an overview of content delivery networks (CDNs), outlining how engineers can design and implement the most scalable, reliable and efficient network to ensure top performance."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1iay3vVQz38OE6B4BSkYbi","type":"Entry","createdAt":"2021-07-21T20:36:12.777Z","updatedAt":"2021-07-22T14:16:43.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"hero - Content Delivery Network Brief"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"402f4gnTWbYT1bwI1Xx0J0"}}},"title":{"en-US":"Content Delivery Network Brief"},"description":{"en-US":"This brief gives an overview of content delivery networks (CDNs), outlining how engineers can design and implement the most scalable, reliable and efficient network to ensure top performance."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5fCU2cnzvbMCsoO8R0nvSF","type":"Entry","createdAt":"2021-05-03T11:39:54.461Z","updatedAt":"2021-06-15T14:10:13.001Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":24,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"It’s-hard-to imagine Amazon"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"description":{"en-US":"It’s hard to imagine Amazon, Reddit, Twitch, Pinterest, The Guardian, New York Times, Stack Overflow, GitHub and a host of other sites going dark on the same day, but it happened on June 8.  The reason was due to a software bug triggered by an unidentified customer of Fastly, the CDN provider for the above sites that went dark. It’s perhaps overly dramatic to call it the day the internet crashed, considering it was limited to a few sites, albeit highly visited sites. The global internet outage, however, raises questions about the reliability of CDNs and how it could be avoided in the future.  \\n\\nHistorically, it’s safe to say that CDNs are highly reliable, even with the Fastly internet outage on Tuesday, Cloudflare last July, and AWS in November. CDN providers have proven to be extremely resilient and effective over time, so the real question is about how we can avoid internet outages in the future. 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Another option is to deploy a private CDN, where there will be an initial hardware cost but depending on how you use your private CDN, you could offset some of the cost from your public CDN and the initial cost will pay for itself very quickly.\\n\\n2. __Configure DNS routing within multi network CDN__ -  All CDN providers have some monitoring capabilities, but if you had a robust tool that can monitor availability of specific web pages, apps, or assets instead of the general health of the server, coupled with instant alerts, perhaps you can get ahead of the problem faster, provided that you have the backup of a secondary CDN.\\n\\n3. __Install Enhanced Monitoring Tools__ -  All CDN providers have some monitoring capabilities, but if you had a robust tool that can monitor availability of specific web pages, apps, or assets instead of the general health of the server, coupled with instant alerts, perhaps you can get ahead of the problem faster, provided that you have the backup of a secondary CDN.\\n\\nAs experts in multi CDN and hybrid CDN deployment, SuperLumin can advise on and discuss how best to utilize a content delivery network for your business. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"17ejPUQJVZjBGfpg370kp1","type":"Entry","createdAt":"2021-05-03T11:38:45.072Z","updatedAt":"2021-06-10T15:30:49.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"3 Ways to Prevent Global Internet Outages"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2IQdHXxV34JIWMIlUJyc4c"}}},"title":{"en-US":"3 Ways to Prevent Global Internet Outages"},"description":{"en-US":"A software bug triggered by an unidentified customer of Fastly, a CDN provider, brought nearly 10% of the Internet’s traffic to a halt. 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Any latency will frustrate users and cause them to look elsewhere or do something else entirely. In fact, studies have shown that just a mere 1-second delay in page-load times can result in a 16% decrease in customer satisfaction. Every content creator and IT manager knows this hatred well, that’s why many turn to a Content Delivery Network (CDN) to alleviate long load times by bringing content geographically closer to the end-user. In short, a CDN is a network of servers strategically located around the globe to store (or cache) frequently requested content, making it readily available for downloading. When a user requests specific content, such as a high-definition video or a richly illustrated digital textbook with lots of images, the server nearest to the user fulfills the request, thus ensuring quicker delivery.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50IA6lNY6IYdVOpe4d6YeK","type":"Entry","createdAt":"2021-05-03T12:07:00.000Z","updatedAt":"2021-05-21T13:55:25.904Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"kW6tbDBK4dj0IYDoGWhi5"}}},"title":{"en-US":"Luxottica Group"},"description":{"en-US":"Content Acceleration for Customer Experience"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7mNXF8QHuiFv0FgUffPuBr","type":"Entry","createdAt":"2021-05-03T11:57:49.478Z","updatedAt":"2021-05-21T13:55:05.260Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"reIT9ESpvljFtToSM3ZCB"}}},"title":{"en-US":"Adobe Summit & MAX"},"description":{"en-US":"Content Acceleration for Events and Tradeshows"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3s0J0bwlv3D5Cpxc99mVlN","type":"Entry","createdAt":"2021-05-03T10:01:02.493Z","updatedAt":"2021-05-20T09:06:02.123Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-digital-signage-paragraph-1"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2GF2ce5PQo81rUsKC5kDCt"}}},"description":{"en-US":"From big box stores to brick-and-mortar boutiques, digital signage and interactive kiosks have become a primary tool for retailers to connect with their customers and have consistently shown greater customer interaction and increased sales, up to 33% in additional sales according to a 2019 Nielsen Consumer Survey. Because of that, more and more businesses are devoting time and resources to install digital signage solutions at key points throughout their locations.\\n\\nFor digital signage to be effective, it needs to be eye-catching, providing a variety of vibrant and relevant content. The greatest advantage of digital signage is that it can support video content, which can be tailored to fit a specific product line, department, or sales event. Afterall, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text according to Zabisco. Within a store, multiple displays can be placed in different locations, each providing completely unique content. This kind of promotion connects retailers with their customers and leaves a lasting impression that would be impossible to achieve with more traditional advertising means.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aqWBXIJJnnqXUVIsyPRYP","type":"Entry","createdAt":"2021-05-20T08:53:49.497Z","updatedAt":"2021-05-20T09:05:53.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-digital-signage-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As the digital media resolutions and size increase, companies are quickly learning that their internal network is getting eaten up by this content. Because most display monitors used for video signage have limited memory, they have to continuously download content that is store remotely, Meaning, they’re constantly pulling data down from the Internet. For digital displays with interactive features, slow downloading can frustrate customers waiting for their results. If the bandwidth can’t keep up with the demand for content or if the connection goes down for any reason, the displays become useless and goes from being an asset to a becoming a visual detriment.\\n\\nAs a quick fix, many companies upgrade their external bandwidth connection to support their digital signage, which is costly and comes with a monthly recurring charge. This is where a SuperLumin private Content Delivery Network (CDN) comes into play. One of the primary advantages of deploying a SuperLumin private CDN for digital signage is that the platform works natively with practically  every media player and CMS platform such as Scala Content Manager or STRATACHE AMP and can handle any kind of media format. The CDN software is intelligent enough to recognize shared content between devices so content only needs to be downloaded once, and the CDN is able to dynamically recognize if content has been changed upstream. A SuperLumin private CDN can recognize the total external bandwidth being used on a network and will utilize downtimes and areas of low congestion to pre-emptively populate content, allowing your digital signage in-store kiosks to connect with your customers.\\n\\nGood digital signage can create amazing customer engagements, but a slow, unresponsive experience can leave a negative impression on the store and brand. SuperLumin can help ensure you get the most out of your digital signage network. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"MS8GcVSfNek1VYm4giRO3","type":"Entry","createdAt":"2021-05-20T08:47:50.243Z","updatedAt":"2021-05-20T09:05:05.517Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-cloud-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The problem with the cloud is that access to content is dependent on Internet service. Anytime you want to access your cloud-based content, you must first make a request through the Internet, and that request must then go into the cloud, grab your content, and bring it back to you. Depending on the bandwidth available to you, this can be a slow process. If the objects you are interested in are large, like videos or high-definition images, then you may experience a slowdown or inconsistency in content delivery or applications performance as you compete with others using the same shared connection, this is commonly referred to as lag. \\n\\nThe reason for the latency has to do with the consumption of Internet bandwidth. When accessing cloud-based content, your request has to leave your fast-local network and use the lower-speed and often-times shared Internet bandwidth to gain access to your off-premise applications and content on the cloud. The Internet pipe becomes a chokepoint and causes performance issues. When the cloud solutions lack performance, productivity suffers. \\n\\nA possible solution to the content lag problem is to purchase additional bandwidth, but bandwidth expansion is costly and provides only temporary relief from the problem. Sooner or later, the additional bandwidth will be consumed, and you will be back to the original problem.\\n\\nA more permanent and less costly solution is to set up an on-premise, content acceleration cache, such as SuperLumin Content Accelerator (SCA), which provides an enterprise content management solution.  SCA will accelerate access to cloud-based services and can be deployed at the Network Edge and at the Enterprise. \\n\\nThis means you can accelerate cloud-based applications, such as Microsoft 365, to suit your needs. SaaS applications, like Microsoft 365, are served from multiple secure server farms, with multiple hosts spanning several data centers. Not every host/domain carries enough content to warrant content acceleration. However, many domains can cause critical congestion on your Internet pipe and that means a lag in access. \\n\\nSCA solutions use one static IP address to accelerate multiple domains and hosts. You can determine which hosts and domains will be accelerated through redirection to SuperLumin Content Accelerator and the ones that do not will get tunneled to the destination. With SuperLumin, you get the best of both worlds: use the cloud to host your web content as well as applications and use your local network to store mission-critical content. So even when the Internet is slow, your content loads quicker because it is stored on a local network.  SuperLumin proprietary caching software will provide acceleration for small offices to full-scale core network traffic for large enterprises."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66MdN0u0TijgXS0lBVkC02","type":"Entry","createdAt":"2021-05-03T10:12:51.315Z","updatedAt":"2021-05-20T08:59:52.802Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-for-isp\'s-paragraph-1"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"77JKbTSwehZc6vymmcLH1Q"}}},"description":{"en-US":"Windows, IOS and Android updates - billions of users and devices around the world downloading the same secure updates often at nearly the same time causes quite a squeeze on bandwidth resources.  It sounds like a problem for the end-user, but as an ISP, you actually shoulder the burden of these updates on your network.\\n\\nToday everyone has multiple devices, and those devices receive regular updates, and those updates can be massive – some as large as 5GB!  That 5GB of data sent to every device being served by your cloud.  That’s hundreds of thousands, or even millions of devices all trying to individually download those updates through your network.  That is a large amount of traffic to push across your regional, national, or global network. So, what are software vendors doing about this?  They’re the ones providing the updates to the users, right?  "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"AjTRCWiIDGsuFwyzCVy3g","type":"Entry","createdAt":"2021-05-20T08:56:06.471Z","updatedAt":"2021-05-20T08:59:43.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-for-isp\'s-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Providers of those software updates may utilize traditional CDN’s to help reduce the impact to their servers, but at the end of the day your ISP network still must haul the traffic out to the end users. In other words, they solved their problem but you haven’t solved yours.  One of solutions you can deploy is standing up Superlumin’s private CDN, which places acceleration devices near to your client edge so you only need to transmit that data across your core to the edge once, from there, Superlumin takes over and intercept repeat requests for those secure updates and serves those update packages to your customers locally taking an immense load off your transit links and core!  A deployment of Superlumin private CDN for ISPs virtually eliminates the impact that these routine software updates have on your carrier’s network."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Fd7EdkvYRSrxid6f1shLQ","type":"Entry","createdAt":"2021-05-18T09:42:15.991Z","updatedAt":"2021-05-20T08:55:12.348Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-for-isp\'s-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"oGSWojVP6HQh4V5fvARLi"}}},"title":{"en-US":"Reduce the Impact of Pervasive Software Update Traffic for ISPs"},"description":{"en-US":"Billions of users and devices around the world downloading the same secure updates often at nearly the same time causes quite a squeeze on bandwidth resources. At the end of the day your ISP network still must haul the traffic out to the end users. Is there any relief for the ISPs?"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6AZEMolS9p8vGwRzjcZbsX","type":"Entry","createdAt":"2021-05-18T09:32:20.483Z","updatedAt":"2021-05-20T08:52:46.675Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1SdP4jdTCgTBQRTzTFHMdW"}}},"title":{"en-US":" Digital Signage Sophistication Means Network Congestion"},"description":{"en-US":"Your online training programs may consist of hundreds of hours of rich digital training videos and interactive programs. For some, existing infrastructure can easily manage the increased traffic. But for many of us, the additional surge in traffic can impact not only your employees’ training experience."},"ctaText":{"en-US":"Contact us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2hppNFHJkonxGKc8aigrRF","type":"Entry","createdAt":"2021-05-03T09:50:19.404Z","updatedAt":"2021-05-20T08:51:38.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-spikes-paragraph-1"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6cu0wszWa0w8YKTdrS3pIk"}}},"description":{"en-US":"If your company is like most organizations, you are putting greater emphasis on online training, which means much of the content that used to be provided by an in-person trainer is being adapted to online training formats. To increase students’ success, online training programs are enriched with multi-media content such as high-definition videos, an abundance of images, and interactive exercises and tests.\\nDepending on the size of your organization, your online training programs may consist of hundreds of hours of rich digital training videos and interactive programs. For some companies, their existing infrastructure can easily manage the increased traffic. But for many of us, where bandwidth upgrade is cost prohibitive, the additional surge in traffic can impact not only your employees’ training experience, but also your business operations and ultimately your customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3k6SD4aSRj1MluY0CSnkCD","type":"Entry","createdAt":"2021-05-20T08:51:30.634Z","updatedAt":"2021-05-20T08:51:30.634Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-spikes-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Think about when your employees are doing their training. Most likely it is during the workday when the rest of your company is interacting with customers. And, although you may have only a few employees going through online training, the bandwidth eaten up by the training program, can cause the content to load improperly, reducing training effectiveness and increase the time required to complete the training. Worst yet, the surge in bandwidth demand can cause other devices at your location to slow down or function improperly. \\nSo what can you do? There are basically two options, you can offload training content to a public CDN service or increase your bandwidth to handle the uptick. Both options come with a price, literally. Keep in mind, you will be charged for every MB downloaded from a public CDN service and your upgraded bandwidth charge is reoccurring, month after month. So, even a seemingly small upgrade can end up costing you tremendous amounts of money over the course of the year.\\n\\nA more cost effective way to handle heavier traffic loads is opt for an Enterprise Content Delivery Network (eCDN) solution. An eCDN uses your company’s network to quickly and inexpensively delivery digital content because it stores content in cache locally, freeing up valuable bandwidth that would otherwise be consumed. In addition, eCDN can dynamically recognize any upstream content changes and then automatically sync this content outside of operating hours, preventing potentially painful network congestion. This configuration is done at the content policy engine level for content that can be accelerated, freeing up bandwidth used throughout the organization.\\n\\nYou want a trained workforce. The solution for faster online training is not to increase your bandwidth or signing up for a public CDN service, which will mean accruing new monthly fees, but to create an eCDN that alleviates the traffic spikes caused by additional content traveling through your network.  This means you can not only see improved user experience at all of your company’s locations, but you can also save considerable amounts of money!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5YPaKuoHc8V6c4phSH95AN","type":"Entry","createdAt":"2021-05-03T09:49:35.466Z","updatedAt":"2021-05-20T08:50:35.405Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-traffic-spikes-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5Bi0R6CHOizi8Z0Zewy7nK"}}},"title":{"en-US":"How To Handle Online Training Traffic Spikes"},"description":{"en-US":"Your online training programs may consist of hundreds of hours of rich digital training videos and interactive programs. For some, existing infrastructure can easily manage the increased traffic. But for many of us, the additional surge in traffic can impact not only your employees’ training experience."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"GykayMKAPVNBTM9a6OdT8","type":"Entry","createdAt":"2021-05-20T08:40:30.463Z","updatedAt":"2021-05-20T08:45:41.747Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-impact-isps-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"When you analyze all the content downloaded by end-users and within an organization you’ll find that a lot of it is duplicate data. Be it email services, windows updates, IOS updates, application updates, company websites, videos or even employees visiting their same favorite sites day after day. While a lot of the content comes from the cloud, all must go through the ISP and travel all the way to where these devices reside. Not only does that often increase latency, but many of these cloud providers have not optimized their content delivery method so you may end up waiting a long time to download certain content even with a 5G capable device.\\n\\nTo truly take advantage of 5G and create the best user experience, enterprises and ISPs should look towards creating a companion private CDN.  A SuperLumin private or enterprise CDN solution can maximize the benefits of edge locations. It is extremely adaptable to different installations and can effectively handle any scale of traffic through intelligent load balancing that ensures the content is always vended without having to worry about duplicating content on each server. As reliability is one of the core principles driving Superlumin, content will never become unavailable if a server (or location) goes down. The software is designed to work with a variety of resources, and it even operates exceptionally well in situations where the total amount of content is greater than the local storage by prioritizing holding only the most requested content as additional storage becomes unavailable. This means that each installation can be customized based on actual need with no unnecessary need to duplicate ALL content at each edge location. All of this paired with the fact that Edge, Regional, and Origin locations are designed to work together means that your end users will ALWAYS receive their content quickly, while putting a smile to all those who hold a 5G device in their hands."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2V6ttInE84DbkpCVZUDyeg","type":"Entry","createdAt":"2021-05-03T10:10:17.360Z","updatedAt":"2021-05-20T08:40:38.768Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-impact-isps-paragraph-1"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5r6NN3zFVNwJ01v1GGp6jz"}}},"description":{"en-US":"Consumers are hungry for more and faster downloads. It’s nothing new, this has been the rally cry since the days of 56K modems. As consumers tap into their extra bandwidth on their respective devices, this means larger data is being requested through the same core network at the ISP and your company’s network.  Does this mean you have to upgrade your infrastructure?  Often, the costs to upgrade don’t always scale well with the number of 5G users added daily, and sometimes it’s just plain cost prohibitive to upgrade infrastructure. There is another solution, instead of spending vast amounts of money to totally replace existing infrastructure to handle more users instead we simply optimize what’s already in place.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jvq4ueaSRWEd131iNKUfV","type":"Entry","createdAt":"2021-05-19T14:36:28.143Z","updatedAt":"2021-05-20T07:46:17.896Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-private-and-public-cdn-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"There are basically two types of CDNs, a public and a private CDN. A public CDN is managed by a CDN operator and is based on a pay-as-you-use model, typically charging a fee per GB. The more content passes through a public CDN, the more money you owe the provider.  Since the infrastructure is already built, a public CDN is an attractive option under certain conditions. However, if one of those conditions changes, say an increase in demand or increase in volume of content being hosted, those monthly fees could escalate quickly, that cost per GB adding up.  For that reason, many producers, creators, and streamers of content rely on a private CDN to control cost along with other factors. This option is ideal in situations where you have strict security needs or when you have frequent requests for large amounts of content. Implementing a private CDN involves using dedicated servers that are not shared with any other organization and can be placed in privately-owned data centers, partnered data centers, or even in the cloud. However, unlike a public CDN, running a private CDN will require upfront costs, for purchasing hardware and software, in the long run, depending on the frequency and volume of content being delivered, it may be the less expensive option.\\n\\nIs the choice always one-or-the-other, a private or a public CDN?  No, the reality is that most organizations generally use both public and private CDN infrastructure to deliver content, referred to as multi-CDN or the hybrid CDN approach. The hybrid CDN approach is where the SuperLumin platform excels the most because at the heart of any caching software, the policy engine sets it apart. The ability to easily control, at a granular level, edge caching settings or on premise content acceleration with custom rules makes running a multi-CDN much less daunting than you think.  Now that you know the difference between a public and private CDN, take a closer look at your own content and determine which method is best for you, perhaps a hybrid approach might be just what the doctor ordered. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5mWCVrvfpel5LRJJB7bWAc","type":"Entry","createdAt":"2021-05-03T12:02:24.052Z","updatedAt":"2021-05-20T00:59:51.972Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-6"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"*__“We trust SuperLumin to save us bandwidth and money at our major events.”__*\\nTrevor Whitney\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1lQ6sL1nr46FDx8YgN02bK","type":"Entry","createdAt":"2021-05-03T11:59:17.545Z","updatedAt":"2021-05-20T00:57:57.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"*“__SuperLumin helps us conserve event bandwidth, giving us head room to be prepared for unexpected peaks in usage.__”*\\nTrevor Whitney, IT Event Technical Services Lead for Adobe"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2LgrZd0Dq4VFWxdRrUjvFp","type":"Entry","createdAt":"2021-05-03T11:59:57.612Z","updatedAt":"2021-05-20T00:56:29.696Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-3"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Challenges"},"description":{"en-US":"The demand for fast, reliable internet capable of supporting attendees across a multitude of mobile and static devices has caused network usage to soar, costs to skyrocket and user experience to degrade. \\n\\nAdobe needed to find a cost effective solution to support event labs, media downloading and software updates, all while providing attendees with a rich user experience.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"HFeSRs0KGIr5r0dyGr4K2","type":"Entry","createdAt":"2021-05-18T10:04:14.908Z","updatedAt":"2021-05-18T10:04:14.908Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-hybrid-cdn-paragraph-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5gTDP2J9hlsn7qMOFbu77o"}}},"title":{"en-US":"When a hybrid CDN solution makes sense "},"description":{"en-US":"Traditional CDNs are a good fit if the user base is concentrated around a certain geographic area. However, for modern OTT service providers who aim to serve a global network of subscribers, it can easily encounter network congestion and other issues."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3sVbB7XMa74hUV6H2Sq7AD","type":"Entry","createdAt":"2021-05-03T11:23:18.812Z","updatedAt":"2021-05-18T10:03:13.808Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-hybrid-cdn-paragraph-1"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Hybrid CDN solutions were embraced by service providers to address these shortcomings. However, in the case of a hybrid CDN approach, huge unpopular contents might be replaced in the shared cache server by other content provider’s popular contents, and this will cause a cache miss. The shared platforms become uncontrollably congested, and as a result, the QoE can suffer. Hence, Multi CDNs too are experiencing performance and profitability problems. These obstacles can only be overcome by an experienced provider who understands how to all the pieces fit together.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7vX3RQeRjBlNPGXrOvbkJF","type":"Entry","createdAt":"2021-05-18T09:51:52.030Z","updatedAt":"2021-05-18T09:51:56.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-private-and-public-cdn-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5L5idkVwUbGeAovToAlroP"}}},"title":{"en-US":"What’s the difference between Private and Public Content Delivery Network"},"description":{"en-US":"There are basically two types of CDNs, a public and a private CDN. A public CDN is managed by a CDN operator and is based on a pay-as-you-use model, typically charging a fee per GB. The more content passes through a public CDN, the more money you owe the provider."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nJ4C0OF5cOFxg9PF8Z1fj","type":"Entry","createdAt":"2021-05-03T10:09:39.778Z","updatedAt":"2021-05-18T09:47:11.414Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-impact-isps-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7yU5KXTZJ2QHAMSAfxwJFr"}}},"title":{"en-US":"5G is Here, How Will This Impact ISPs and Businesses?  "},"description":{"en-US":"As consumers tap into their extra bandwidth on their respective devices, this means larger data is being requested through the same core network at the ISP and your company’s network.  Does this mean you have to upgrade your infrastructure?"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"NWluDzX8BYhyBnWd2pIyt","type":"Entry","createdAt":"2021-05-03T12:14:11.941Z","updatedAt":"2021-05-03T12:14:11.941Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-pargraph-5"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Results, Return on Investment and Future Plans"},"description":{"en-US":"Alleviating network consumption and enhancing the associate and customer experience, the STRATACACHE Retail Cache allowed Luxottica to deliver rich, engaging content at a much faster speed. With the Retail Cache installed, content response time on the tablet was minimized to a mere 1-3 seconds, compared to the initial 30-90 seconds of buffering customers once encountered. By deploying the Retail Cache, Luxottica was able to accomplish the experience they’d always envisioned. The solution has proven so successful that Luxottica has already extended its use to associate training and other Web apps."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"23HTEIoN00sw5w03RKIEtg","type":"Entry","createdAt":"2021-05-03T12:10:24.486Z","updatedAt":"2021-05-03T12:10:24.486Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-pargraph-4"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"How SuperLumin Helped"},"description":{"en-US":"In a retail environment, small cache appliances are placed in stores and automatically programmed to cache frequently used content accessed by consumers and store associates. Caching is extremely important because it allows retailers and brands to offer consumers highly compelling, rich-media experiences in-store (on tablets, Smartphones, digital signs, kiosks, etc.) without clogging up the network uplink to headquarters. Caching unlocks the ability to deliver cool apps to associates and consumers in-store without spending a fortune on bandwidth.\\n\\nWith the need to enhance the tablet’s in-store performance, Luxottica turned to STRATACACHE to install its Retail Cache solution. The Retail Cache provides local storage of remote Web or mobile content, applications, training materials, or media files.\\n\\nCurrently, the Retail Cache enables Luxottica to enhance the application response time for its in-store online needs.\\n\\nViewed as an integral part of the core infrastructure, Luxottica deployed one Retail Cache per location, in addition to a pair of parent caches at its headquarters. STRATACACHE prepopulates and configures content on the Retail Cache, so once it reaches the store, it is ready for use. The parent caches are networked to the 3,100 Retail Caches at the store locations, so any content that hasn’t been cached locally goes through one of the parent caches during off hours.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"36DysZWtPqh8Gnj3f41OEm","type":"Entry","createdAt":"2021-05-03T12:09:03.173Z","updatedAt":"2021-05-03T12:09:14.996Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-pargraph-3"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Challenges"},"description":{"en-US":"With the tablet implementation in 3,100 stores, Luxottica’s infrastructure team wasn’t prepared for the bandwidth constraints it was about to endure.\\nDuring a pilot, the rich-media websites being accessed via the tablets left associates waiting…and waiting. Oftentimes, pages could take up to 90 seconds to load—leaving associates frustrated when trying to assist consumers. While the company’s initial tablet strategy was in place, Luxottica soon realized the solution wasn’t creating the experience they’d envisioned. Luxottica needed a solution that would allow improved performance in stores with varied connectivity capabilities.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2TkCwY51Agr2foMiTIhd11","type":"Entry","createdAt":"2021-05-03T12:08:30.698Z","updatedAt":"2021-05-03T12:08:30.698Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-pargraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"“STRATACACHE’s Retail Cache was fundamental in executing the associate and customer in-store experience. The technology has enabled not only our omnichannel strategy, but also incorporates Luxottica’s green initiatives by enabling associate online training and operational communications.”\\n\\nTom Schuetz, SVP/CTO of Luxottica\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"585zF9EWcJmqjWp6r6XDRu","type":"Entry","createdAt":"2021-05-03T12:07:55.518Z","updatedAt":"2021-05-03T12:07:55.518Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-luxottica-pargraph-1"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Executive Summary"},"description":{"en-US":"Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio.\\n\\nThree of its retail brands—Sunglass Hut, LensCrafters and ILORI—deployed in-store tablets to help transform the shopping experience and bring new capabilities to its traditional systems.\\n\\nThe tablets enabled associates to immediately browse and compare products, check inventory and order out-of-stock inventory, providing a more engaging customer experience.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"jBLxkhAZ4pR4zFtTyrCt0","type":"Entry","createdAt":"2021-05-03T12:01:49.087Z","updatedAt":"2021-05-03T12:01:49.087Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-5"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":" Results, Return on Investment and Future Plans"},"description":{"en-US":"By minimizing access times, alleviating network congestion and reducing bandwidth usage, Adobe was able to save tens of thousands of dollars. Additionally, with the Event Cache Reporter, Adobe was able to generate real time reports including bandwidth usage, most trafficked sites, cache hit rate and usage, user data, site behavior and time on site. With the advanced analytics, Adobe was able to easily measure and evaluate the cache engine performance as well as determine return on investment (ROI). The valuable data provided the key to planning and deployment at future Adobe events.\\n\\nBased on the positive results, Adobe and SuperLumin will continue their partnership by expanding into Live Streaming Optimization at future Adobe events.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5es4lHsIoCdSbtyE22sO5m","type":"Entry","createdAt":"2021-05-03T12:00:27.992Z","updatedAt":"2021-05-03T12:00:53.775Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-4"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"How SuperLumin Helped"},"description":{"en-US":"The SuperLumin Event Cache Engine was created specifically for large venues, tradeshows, exhibit halls and events. Our engines significantly reduce network performance challenges by decreasing the overall volume of content moving over the network. We identify, prepopulate and store frequently requested media and content, eliminating the need to repeatedly transmit the same information over and over again, which can severely slow down your network.\\n\\nWith over 7,000 attendees at Adobe Summit and a large iOS update scheduled for release at the same time, Adobe knew it would have challenges supporting the media labs, sessions and attendees. By placing the Event Cache Engine inside the venue during the event and prepopulating the iOS update, Adobe was able to eliminate network congestion and drive bandwidth savings all while improving the attendee’s internet experience. By conserving bandwidth, Adobe was well prepared for any unexpected peaks in usage.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2NK4jYTrsHJbdfbp6eeK6S","type":"Entry","createdAt":"2021-05-03T11:58:43.393Z","updatedAt":"2021-05-03T11:58:43.393Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-adobe-paragraph-1"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Executive Summary"},"description":{"en-US":"Adobe is the global leader in digital marketing and digital media solutions. They provide tools and services that allow customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. Each year Adobe hosts summits both domestically and internationally, including Adobe Summit and Adobe Max. These events bring together tens of thousands of people to one location with the goal of promoting and training on the latest Adobe releases to those in the marketing, computer design and development industries."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RikhdHaMwaPBXu7YtgGX6","type":"Entry","createdAt":"2021-05-03T11:45:32.409Z","updatedAt":"2021-05-03T11:45:32.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-case-studies-safeway-paragaph-6"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Results, Return on Investment and Future Plans"},"description":{"en-US":"Safeway can now deliver the most current training content to all locations quickly and easily, saving time and money, while improving the user experience for their valued employees."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1RskgJgETZouxolfjTtEQl","type":"Entry","createdAt":"2021-05-03T11:44:43.810Z","updatedAt":"2021-05-03T11:45:00.637Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-case-studies-safeway-paragaph-5"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"“The limited human intervention in media content distribution on a day to day basis is the biggest win not only for our IT team that manages it but also the store employees who no longer have to make phone calls and submit feedback for missing content.”\\n\\n– Kathleen Richins, Satellite Network Manager, Safeway\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"62cbQrYJYIifSucrewvSST","type":"Entry","createdAt":"2021-05-03T11:43:54.192Z","updatedAt":"2021-05-03T11:43:54.192Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-case-studies-safeway-paragaph-4"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"How SuperLumin Helped"},"description":{"en-US":"Safeway implemented a complete end-to-end eCDN (Enterprise Content Delivery Network) content acceleration solution using technology provided by SuperLumin, a STRATACACHE company. This technology allows content to be replicated from central content servers to each store without any human intervention.\\n\\nThe SuperLumin content caching servers now used at each location have a 1TB disk capacity, eliminating the worry of running out of disk space. Any content updates are automatically handled and replicated for each store.\\n\\nIn addition to content acceleration, Safeway is using STRATACACHE Constellation Manager and OmniCast solutions to automatically deliver the latest training videos to each location - without buffering - while automatically removing videos that are no longer relevant. SuperLumin also provides centralized management and monitoring of all Safeway stores using a single, easy to use interface.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Li17AjI3ozAt43d703f9p","type":"Entry","createdAt":"2021-05-03T11:43:11.928Z","updatedAt":"2021-05-03T11:43:11.928Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-case-studies-safeway-paragaph-3"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Challenges"},"description":{"en-US":"With 30-50 users per location requiring access to the videos at any one time, Safeway’s existing multicast network couldn’t keep up. The cache had limited storage and capabilities with only 80GB of disk space for each server. This resulted in slow user response times and stores constantly needing to remove existing files to make room for new ones. Plus, when it was time to download new videos, employees spent as much time waiting for the videos to finish buffering as they did watching them. They needed a solution."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"36mL5SWebYAewE3FRnXMbq","type":"Entry","createdAt":"2021-05-03T11:42:33.942Z","updatedAt":"2021-05-03T11:42:33.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-case-studies-safeway-paragaph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"“The solution has provided bandwidth savings and eliminated the buffering issues when viewing the training videos. Also, with the training available at each store, it eliminates the need to have employees travel for training which saves Safeway a lot of money.\\"\\n\\n-Kathleen Richins, Satellite Network Manager, Safeway\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"32mddZUI8ArImHpggOuts8","type":"Entry","createdAt":"2021-05-03T10:01:57.991Z","updatedAt":"2021-05-03T10:11:04.165Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5nMIsWjb02YNAZ3WUHbf3z"}}},"name":{"en-US":"sl-resource-blog-digital-signage-paragraph-2"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As the digital media resolutions and size increase, companies are quickly learning that their internal network is getting eaten up by this content. Because most display monitors used for video signage have limited memory, they have to continuously download content that is store remotely, Meaning, they’re constantly pulling data down from the Internet. For digital displays with interactive features, slow downloading can frustrate customers waiting for their results. If the bandwidth can’t keep up with the demand for content or if the connection goes down for any reason, the displays become useless and goes from being an asset to a becoming a visual detriment.\\n\\nAs a quick fix, many companies upgrade their external bandwidth connection to support their digital signage, which is costly and comes with a monthly recurring charge. This is where a SuperLumin private Content Delivery Network (CDN) comes into play. One of the primary advantages of deploying a SuperLumin private CDN for digital signage is that the platform works natively with practically  every media player and CMS platform such as Scala Content Manager or STRATACHE AMP and can handle any kind of media format. The CDN software is intelligent enough to recognize shared content between devices so content only needs to be downloaded once, and the CDN is able to dynamically recognize if content has been changed upstream. A SuperLumin private CDN can recognize the total external bandwidth being used on a network and will utilize downtimes and areas of low congestion to pre-emptively populate content, allowing your digital signage in-store kiosks to connect with your customers.\\n\\nGood digital signage can create amazing customer engagements, but a slow, unresponsive experience can leave a negative impression on the store and brand. 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One of solutions you can deploy is standing up Superlumin’s private CDN, which places acceleration devices near to your client edge so you only need to transmit that data across your core to the edge once, from there, Superlumin takes over and intercept repeat requests for those secure updates and serves those update packages to your customers locally taking an immense load off your transit links and core!  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There is another solution, instead of spending vast amounts of money to totally replace existing infrastructure to handle more users instead we simply optimize what’s already in place. \\n\\nWhen you analyze all the content downloaded by end-users and within an organization you’ll find that a lot of it is duplicate data. Be it email services, windows updates, IOS updates, application updates, company websites, videos or even employees visiting their same favorite sites day after day. While a lot of the content comes from the cloud, all must go through the ISP and travel all the way to where these devices reside. Not only does that often increase latency, but many of these cloud providers have not optimized their content delivery method so you may end up waiting a long time to download certain content even with a 5G capable device. \\nTo truly take advantage of 5G and create the best user experience, enterprises and ISPs should look towards creating a companion private CDN.  A SuperLumin private or enterprise CDN solution can maximize the benefits of edge locations. It is extremely adaptable to different installations and can effectively handle any scale of traffic through intelligent load balancing that ensures the content is always vended without having to worry about duplicating content on each server. As reliability is one of the core principles driving Superlumin, content will never become unavailable if a server (or location) goes down. The software is designed to work with a variety of resources, and it even operates exceptionally well in situations where the total amount of content is greater than the local storage by prioritizing holding only the most requested content as additional storage becomes unavailable. This means that each installation can be customized based on actual need with no unnecessary need to duplicate ALL content at each edge location. 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section - Growing Revenue Streams with In-Store Media Networks: A Q&A with STRATACACHE CEO Chris Riegel"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Revenue growth with retail media networks\\n\\n### Q: Can you explain why there’s such a significant buzz around retail media networks?\\n\\nMany retailers are finding that the new revenue stream found in retail media networks is essential for profitability in the age of inflation. The financial gain is significant. In 2023, retail media networks are set to eclipse $50 billion annually in the United States and well over $100 billion in annual sales globally.\\n\\nWhen compared to slim margins on grocery or commodity goods, retail media margins can be north of 80%. With critical mass, willing media buyers and a 25% per year projected annual growth rate into the foreseeable future, it becomes clear why Retail Media Networks are an essential source of revenue in the retail ecosystem.\\n\\n### Q: When considering growing revenue from monetizing media or ad networks, many retailers’ thoughts turn online. What are additional monetization opportunities?\\n\\nRetail media networks break into four primary engagement categories — online, mobile, in-store and CTV/streaming. While many retailers have established a profitable presence in their online and mobile customer retail media platforms, in-store remains a challenging environment. The fourth category, CTV/streaming, is new.\\n\\n## Understanding and overcoming challenges with in-store retail media networks\\n\\n### Q: Can you break down some of the challenges that are specific to in-store networks?\\n\\nSTRATACACHE has been working with retailers to create, support and optimize  in-store media networks for 20+ years. In today’s current retail environment, we’ve found that there are five major barriers that most in-store retailers face:\\n- Preventing in-store retail media from cannibalizing traditional trade marketing\\n- Lack of key infrastructure (power and data) to deploy media platforms in-store\\n-  Overworked and understaffed IT team members who don’t have time or budgets to help\\n- Lack of available capital to fund the deployment of technology at scale to reach critical mass\\n- Failure to understand the strategic and tactical differences between OOH (out of home) and merchant-focused retail media networks\\n\\nUnderstanding and working through these challenges opens up a revenue stream that can’t be overlooked, and working with a knowledgeable technology partner is a critical part of the puzzle. With our 20+ years of experience STRATACACHE has facilitated more than $5 billion merchant media network sales. Through our retail partnerships, we assist in the successful deployment, operation and optimization of major global retailers’ merchant-focused retail media networks.\\n\\n## Key considerations and advanced opportunities with in-store media networks\\n\\n### Q: What are some of the key factors that in-store retail media network providers should be able to guide brands through? \\n\\nAs a leading digital signage and digital solutions provider, STRATACACHE helps guide major retail brands through all considerations of an optimized network, from where to put digital signage to gain highest visibility, to financial models and engagement with creative teams. Here are a handful of topics to take into account: \\n\\n- Determine ideal placement of in-store media experiences to maximize returns\\n- Provide strategy guidance and insights on successful peer or competitive retail executions\\n- Model CP/M, product engaged and endemic vs. non-endemic financial models\\n- Integrate in-store media to your merchant programs for joint success vs. competition with category merchants\\n- Prepare an engaged creative strategy balancing retail, brand, audience and engagement messaging\\n- Produce automated HTML-based media templates for re-use of existing media assets\\n- Engage with retailer and brand creative agencies to ensure a consistent media update strategy\\n\\n### Q: STRATACACHE delivers “smart” digital signage. What are some advanced opportunities with retail media networks?\\nOur digital signage is a step ahead as far as advanced capability, using a combination of digital display, AI and sensor systems to be able to react to audiences and shoppers in real time, truly personalizing the in-store visit. Just as online retailers and ecommerce tailor content to website visitors, this can be applied to in-store retail media networks as well. \\n\\n- Deliver advanced sensors (wireless and computer vision) to track engagement and conversion\\n- Deploy artificial intelligence to optimally target shoppers for sales conversion of promoted items\\n- Build audience profile data for real time in-store targeting\\n- Evaluate and optimize for dedicated selling vs. programmatic media platforms based on audience\\n- Track individual customers and their journeys via opt-in loyalty participation\\n- Report, profile and track shopper interest to re-target on CTV/OTT/streaming\\n\\n### Q: Beyond traditional digital signage, what are some additional formats or solutions retailers should consider deploying and monetizing media networks?\\n\\nRetailers can execute network monetization on a wide scope of digital solutions, with multiple types of experiences across the retail estate. This includes:\\n\\n- Outdoor digital billboards\\n- Outdoor - on-building digital billboards\\n- Digital window activations\\n- Entryway large-format and spectacular displays\\n- Digital shelf edge displays\\n- Digital end cap\\n- Precisely tracked physical carts and baskets\\n- Freezer/cooler digital displays\\n- Interactive guided selling experiences\\n- Wayfinders and product locators\\n- Departmental digital displays\\n- Micro-targeted product or service digital menu boards\\n- Optimized queue management and service delivery displays\\n- Assisted and self-checkout digital displays\\n\\n## Financing your network\\n\\n### Q:  There is of course an up-front expense required to spin up a solid retail media network. How do you suggest retailers accomplish this?\\n\\nAt a high level, a full solution provider should be able to walk through options and opportunities here — capital financing for the entire project rollout, advise on brand partnerships to get the network up and running, or best practices for self-funding. \\n\\n### Q: On the IT/operations side of the business, what are some additional factors that come into play when getting internal teams working together on a successful network? \\n\\n- Project manage and deploy all power, data, network infrastructure and technology\\n- Enable Day 2 Field Service and Support\\n- Deliver 24x7 Media Network Operations, Management and Reporting\\n- Provide dedicated, retailer specific, Advertising Sales platforms without Ad Fees\\n- Bridge surplus inventory to Programmatic Exchanges\\n- Assist with sales training and execution of Merchant Focused Retail Media Networks\\n\\n## Creating and supporting your retail media network \\n\\n### Q: What process or approach has STRATACACHE developed to create, deploy, manage and support retail media networks? \\n\\nThe STRATACACHE method helps a retailer deploy a professional, profitable and sustainable merchant empowered retail media network that delivers substantial incremental media revenue with fast deployment timelines, no upfront capital, no ongoing high media royalty or percentage participation fees, turnkey operations and support and a U.S.-based services team with decades of experience supporting millions of digital screens around the globe.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2wVB4Ob4nEQrQb0Mah2dHS","type":"Entry","createdAt":"2023-03-28T15:05:15.251Z","updatedAt":"2023-03-28T15:05:15.251Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form section - Growing Revenue Streams with In-Store Media Networks: A Q&A with STRATACACHE CEO Chris Riegel"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Els0h43hjo5PhPhHkWmyd"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"LuBhKp3qRWO1bJ4PH9ydu","type":"Entry","createdAt":"2023-03-28T14:33:28.840Z","updatedAt":"2023-03-28T14:33:28.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Header section - Growing Revenue Streams with In-Store Media Networks: A Q&A with STRATACACHE CEO Chris Riegel"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"36K37SkPeeTuMXLGqt2fub"}}},"title":{"en-US":"Growing Revenue Streams with In-Store Media Networks: A Q&A with STRATACACHE CEO Chris Riegel"},"description":{"en-US":"There is significant buzz around in-store retail media networks — billions of dollars in proven success, opportunities for new revenue streams and tackling challenges with creating and deploying a network. 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Announced at NRF 2024: Retail’s Big Show, the focus of the Scala Commerce division — based in Dayton, Ohio — will be the creation of in-store consumer self-service and service automation platforms, specific to the retail, hospitality and quick service restaurant (QSR) sectors. \\n\\n The new division will result in a substantial increase in new hiring and positions for the company in Dayton. “Post pandemic, our customers still suffer from challenges with the cost, availability and reliability of labor in the retail and hospitality sector. The mission of Scala Commerce is to help consumers identify, select and transact better, with greater ease and more personalization in their retail interactions,” said Chris Riegel, CEO of STRATACACHE and Chairman of Scala.\\n\\n Scala Commerce will specialize in serving clients and prospects in: \\n * Self order kiosks. Allowing customers to find and purchase items such as food, medicine, hard goods, self order kiosks assist in any scenario where a guided, curated experience helps move shoppers faster through the selection and ordering process, while also gaining loyalty credit with their favorite QSR or retailer.\\n * Self checkout. Next generation self checkout systems leverage customer loyalty identities and advanced sensor technologies (e.g. BLE, millimeter wave, computer vision and software defined radios) to help minimize retail theft. Customers understand that retail shrink impacts their costs of goods. Helping to accelerate the loyal and honest customer while tracking and counteracting the criminal helps retailers keep prices low in a time of challenging inflation. \\n * Self service kiosks. From checking into a hotel room to renting a car, Scala Self Service Kiosks help dramatically reduce the time spent waiting in line, and use advanced technology to connect known customers, their mobile devices and their identities to their service opportunity. \\n * Automated pickup. Utilizing our new Scala Pickup Window, QSRs and retailers can lock the front doors earlier, but still service customers safely and efficiently in automated, smartphone-driven pickup across both direct pickup and delivery platforms.\\n * Artificial intelligence. Across all platforms, the STRATACACHE SAINT AI engine helps customers find better, more customized experiences based on their prior purchase behavior. From menu or food preferences to available hotel rooms with views or EV vs. SUVs at the airport rental, STRATACACHE AI easily helps a customer connect to their preferred item or experience with customized options, while assisting the restaurant, hotel or rental car operator to enhance revenue with available inventory that may otherwise go unused.\\n\\n\\n “The evolving customer experience in retail, quick service restaurants and hospitality is a journey. Scala Commerce will leverage extensive 30+ year global experience helping customers have better, more connected experiences — in turn, more profitable for retailers — in the new frameworks of loyalty and concierge level services delivered by increasing automation in consumer services,” said Chris Riegel, CEO of STRATACACHE. \\n\\n Learn more about Scala at www.scala.com and STRATACACHE at www.stratacache.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5BSaPyhGPAUcUqL6pppppp123","type":"Entry","createdAt":"2023-02-17T13:44:05.747Z","updatedAt":"2023-02-17T13:44:05.747Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Chris Riegel Discusses How First-Party Data is Changing Digital Media Opportunities"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":" __Retailers can give advertisers something both illusive and extremely lucrative: accurate, attributable, and immediately actionable data.__ \\n\\n This year, over $140 billion will be spent on digital retail advertising globally. \\n\\n Amazon likely captures more profit from its advertising services than through the fulfillment of products. Retail media is being hailed by many as a gold rush, and with these numbers, it is obvious why.\\n\\n Many retailers are opening up their businesses to drive more opportunities to reach key audiences (and even more importantly key new revenue pools) through retail media advertising.\\n\\n Seeing this gold rush, one could argue that a frontier that has yet to be fully explored and mined is the store itself. Since the end of the pandemic, online growth has plateaued, and still 93% of all retail dollars are spent in a physical store.\\n\\n With their in-store offering, retailers can give advertisers something both illusive and extremely lucrative: accurate, attributable, and immediately actionable data on what drives a shopper conversion and how effective their advertising spend is.\\n\\n In short, because retailers have precise data on in- store advertising and conversion, they can be the new hot digital media opportunity for brands to connect with consumers.\\n\\n With 25 years of experience in-store working with seven of the top ten largest retailers in the world, our technology is ubiquitous to stores on almost every high street.\\n\\n Many of our largest customers are in a continuous test and learn cycle, constantly optimizing their in-store retail media networks to enable new and larger revenue opportunities every day.\\n\\n __STRATACACHE technology gives retailers the power to build audiences based on real in-store shopping behavior.__ \\n\\n Grocers, convenience stores, and high-value product categories such as beauty and electronics, are further on, and what we see in these retailers is incredibly exciting.\\n\\n Using their deep pools of data achieved from in-store sensors and first-party data from sales capture and loyalty programmes, these retailers can fully drive full funnel attribution and use in-store displays as highly dynamic contextual media surfaces tailoring messaging to customers based on their interests and goals.\\n\\n Empowered with AI, these smart store platforms deliver personalized shopper messaging at scale.\\n\\n While retailers recognise that 93% of all sales occur in the store, the power of measuring activity in the aisles is still a new concept. Retailers using only e-commerce and transactional sales data operate with a sliver of the information that they could if measuring consumer behavior and action in-store.\\n\\n In-store digital advertising is also a unique value as it avoids some of the largest pitfalls of online. FMCG brands know that 23% of all digital ad spending is expected to be lost to digital ad fraud this year, with over $84 billion lost last year.\\n\\n Online programmatic is also quite murky when considering cost to brand vs. revenue to retailers, so it is clear why savvy advertisers appreciate the clarity and attributable nature of the data that in-store retail networks can provide.\\n\\n From this data, campaigns can be created and honed in real-time to ensure campaign messaging is as compelling as possible, building brands and driving sales.\\n\\n So, what is it about the data gained in the store that makes it so valuable? Scale, Opportunity and Profit. It is robust - based on real people in a physical space and the decisions that they make.\\n\\n Using advanced sensors, which crucially do not rely on cameras due to privacy laws across territories, STRATACACHE technology provides anonymous shopper pathing, which can be tied back to loyalty or transaction data at the register by opt-in. This insight gives retailers the power to build audiences based on real in-store shopping behavior.\\n\\n For example, retailers can see a shopper who lingered in the pet aisle of a store but did not make a purchase.\\n\\n This information could prompt a retargeting campaign across streaming/CTV or mobile with a compelling offer to encourage immediate conversion online or during the next store visit.\\n\\n With in-store analytics, brands can track impressions, engagement, conversion, and sales. This information is crucial for justifying advertising spend and securing future budgets.\\n\\n These real-world behavioral data points along with existing first-party and sales data create a wealth of attributable information. With this information, retailers can work with brands to optimize promotional messages - changing where they appear, the formats that they take, as well as the artwork and language used.\\n\\n With strong data, customers are targeted with contextualized media, that is, messages that are hyper- personalized to them based on a variety of factors that could include where a customer is in the funnel, their mindset at different times of the day and in different areas of the store or website, other contributing factors such as the weather, the results of a local sports team as well as crucial information that impacts shopper experience such as wait times and stock availability.\\n\\n Tracking a store in this way opens up the ability to radically improve the shopping experience for shoppers while increasing product and category activation.\\n\\n In addition to unlocking the retail media network capabilities of the physical store, using in-store sensors and the analytics derived from them also minimizes waste: the real-time status of perishable products can be known for discounting, wait times monitored, staff activity maximized, and shrink mitigated.\\n\\n > __“With 25 years of experience in-store working with seven of the top ten largest retailers in the world, our technology is ubiquitous to stores on almost every high street.”__  \\n\\n\\n We call this the ‘Sentient Store,’ a shopping experience in a physical retail space where advanced sensors receive real-time dynamic data signals. At the same time, AI provides real-time and predictive knowledge of the store, the inventory, the shopper, and the journey, helping retailers identify opportunities for sustainable growth.\\n\\n The delta between a digital out-of-home (DOOH) proposition and a true retail media network is data. Retailers using their premises and channels simply as a DOOH will never be competitive.\\n\\n In charging merely for impressions or opportunities to see, retailers are missing out on the revenues that can be earned from the personalisation and responsive campaigns retail media networks provide.\\n\\n Tracking and serving shoppers adaptive, relevant campaigns in-store and on their television and mobile screens is a capability that retailers have not had before. Those not exploring this new frontier will lose out not just to the likes of Amazon but also their bricks and mortar neighbors.\\n\\n The insights to be unlocked, the efficiencies to be executed, and the opportunities to be unearthed through the data to be found in-store are precious. They will transform retail forever.\\n\\n [Click here](https://scala.com/en/whats-in-store-dmexco/) for the full masterclass agenda and information on attending. \\n\\n __This article first appeared in [Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2024/8/22/chris-riegel-ceo-and-founder-of-stratacache-talks-the-new-hot-digital-media-opportunity)__ "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5BSaPyhGPAUcUqL6roSgoi","type":"Entry","createdAt":"2023-02-17T13:44:05.747Z","updatedAt":"2023-02-17T13:44:05.747Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Blog | Digital Signage Solutions Improving Rest. Experience - desc- para "},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"It’s safe to say that the pandemic changed life as we knew it. Many businesses were forced to close their doors until restrictions were lifted and operations could resume. Restaurants scrambled to come up with ways they could keep business running. Curbside pickup, outdoor dining and to-go orders became the new normal. While this kept some operations alive, restaurants had a whole new list of challenges they were facing. With restaurant crowds returning to pre-pandemic levels, crew members are found working more hours with less assistance, leading to poor customer service and major back of house inefficiencies. \\n\\nThe good news is, restaurants can offset and even solve  these challenges, by adapting. In a recent report, [it is estimated that within two to three years, about 50% of restaurants will be implementing automation technology](https://www.qsrmagazine.com/sponsored/retain-best-restaurant-gms-automate-back-office-tasks) to reduce the effects of labor shortages and customer service issues. Many QSRs and fast casual restaurants have already implemented digital automation technologies in the form of preview menu boards, digital menu boards and automated ordering systems. It has been found that the addition of these solutions have improved back of house operations, product sales, order accuracy and customer satisfaction. \\n\\n## Digital and Preview Menu Boards\\n\\nTypically, customers choose fast food establishments because of the convenience. It was even reported that [78% of customers picked convenience as their number one drive thru draw in 2022](https://www.qsrmagazine.com/reports/2022-qsr-drive-thru-report). However, there can be a lot of issues with the process if establishments aren’t properly staffed or have the right tools available. Additionally, there is growing competition from other grab-and-go food pickup options, including grocery and convenience stores. Implementing digital solutions in the drive thru can help tremendously by easing the effects of limited staff and inefficient processes. Preview digital menu boards are a great addition to drive thru lanes because they prime the purchase — guests are greeted, then see special deals and promotions, popular menu items, and more, before they even reach the ordering system. This assists the customer at the point of purchase by providing additional information and personalized recommendations for upsell opportunities. \\n\\nOnce the customers approach the menu board, they are able to clearly view the full menu, which is broken down into visually appealing sections for quick and easy scanning. Because it is a digital menu board, the content can be optimized for factors such as weather, time of day, item and labor availability. An additional bonus is being able to check your ordered items on a digital confirmation menu board to avoid any inaccuracies. \\n\\nThese solutions also provide a visually appealing source of entertainment. Even if you get the same order each time you visit the restaurant, you’re likely going to be interested to see what is being displayed on the menu. \\n\\n# Automated Ordering Systems\\n\\nWhen investing in digital signage, a common first thought can be how these solutions are going to drive KPIs — increase foot traffic and sales, improve speed of service and improve the customer experience. However, the improvements that restaurant technology can make on the operations side are just as important. \\n\\nAutomated ordering systems can minimize the need for extra staff members (or offset unexpected lack of labor) by taking accurate orders, and sending them straight to back of house employees. The crew can easily scan the required items to be able to create and fulfill the orders. Payment automation, such as a QR code scan, also eliminates the need to have someone at the register at all times, so that employees can focus on more important or customer-experience based tasks. These solutions can also give real-time inventory updates, so that customers know what’s out of stock as soon as they go to fill their basket or place their order. \\n\\nIn addition to creating a seamless workflow, these automated systems allow for contactless experiences for customers who prefer it. During the pandemic, restaurants had to quickly shift their focus to creating additional ways customers could get their favorite foods, while also complying with the ever changing regulations that were put into place. More eateries were offering curbside pickup and online ordering options which customers gladly participated in. Three years later, these options are constantly being used, attracting customers by offering a more seamless experience of picking up food and placing orders without having to step foot inside a restaurant or talking with a single crew member. \\n\\n# Modernize Pick-Up with Digital Shelf Edge Displays\\n\\nConvenience is top of mind for everyone these days. Whether a delivery driver or a direct customer is picking up an order, the process should be as seamless and efficient as possible for both the guests and the crew members. Cluttered countertops with multiple orders scattered across lead to inaccurate pickups, crowding, missing items, and unsatisfied customers. Additionally, there needs to be more accurate order fulfillment updates so that customers aren’t waiting longer than expected. \\n\\nDigital menu boards, automated ordering systems and digital shelf edge displays go hand-in-hand in creating flawless order pickup experiences. Ordering systems can be used to place in-store orders, which get sent to back of house staff for fulfillment. Clearly designed, large-format digital signs are placed in pickup areas, displaying order status, wait times, and any other necessary order information such as name or order number. Once guests  approach the pickup area, digital shelf edge displays dynamically update to show which order is ready for pickup, in a clutter-free way. For an advanced solution, sensors on the pickup shelf are used to track the weight of orders and associate it with the corresponding customers, ensuring nothing gets left behind. \\n\\nHaving these solutions integrate with personal devices is a huge bonus, as a customer could place an order online and still have access to the order queue, wait times and more. Additionally, being able to access on-screen messaging through personal devices goes one step further in creating a wholly personalized experience. Digital shelf edge displays not only create efficiencies within the order pick up process, but create an accurate, easy to read and modernized environment that customers enjoy returning to.  \\n\\n# Personalization with Smart Signage\\n\\nTo create truly personalized messaging and order accuracy throughout a restaurant, sensor-based solutions are needed. A combination of sensor-based insights and AI allows digital menu boards to become “smart,” allowing for menu board optimization and customization. This gives customers the satisfying experience expected, while giving brands the data needed to drive sales and increase revenue. \\n\\nWhile personalization is a big draw for many consumers, it also contributes to brands getting the data — beyond just POS — required to get a full view of their restaurant. In a one-to-many scenario inside the restaurant, menus are optimized through these insights in real time, promoting the highest margin items to the right audience at the right time. When tied to a “known” loyalty or mobile app customer, the customization in the drive thru can be one-to-one messaging, equivalent of asking if they’d like “the usual” and suggesting items they may want to add to their order. This level of personalization allows brands to create dynamic campaigns in real time that are tailored to each customer, ensuring that the appropriate promotions and product recommendations are offered to the customer. \\n\\nThe analytics collected are stored on a cloud-based platform and are easily accessible so that new promotions and marketing campaigns can be rolled out to drive sales and increase traffic and engagement. Our [Walkbase](https://www.walkbase.com/?creative=570536839628&keyword=walkbase&matchtype=e&network=g&device=c&utm_campaign=%5BInsert%20Salesforce%20Campaign%20Name%5D&utm_content=59276057255-570536839628&utm_source=googlead&utm_medium=cpc&utm_term=walkbase&gclid=Cj0KCQiAxbefBhDfARIsAL4XLRpZ4-b8tzMYt4sonWQupPuzyjiNNCgNP8OQqnuajcqxvxxZ6aeDBOQaAs8wEALw_wcB) technology is robust and customizable so that brands can focus on the data they want to see, rather than sifting through what’s not as important. The software also allows for seamless integration with POS, web sources and additional data sources. \\n\\nSmart digital solutions are transforming the restaurant industry. By creating seamless operations for crew members, and consistently smooth experiences for customers, they are becoming a necessary part of the food service industry. It was even found that 39% of respondents in the QSR® Drive-Thru Report survey preferred digital menus because “they were easier to read.” Overall, automated systems, digital menu and preview menu boards and sensor based solutions are allowing restaurant staff to work more efficiently while navigating labor shortages and pre-pandemic crowds returning. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ptrXvatqxmFHDNa6F2OZI","type":"Entry","createdAt":"2023-02-15T14:01:49.581Z","updatedAt":"2023-02-15T14:02:01.303Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form Section - Reviewing RTP 2023 Predictions "},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"20I0cTexEeABrLIUuYVC38"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4GxFGIbkAfL8VWTifXccMw","type":"Entry","createdAt":"2023-02-08T18:29:03.561Z","updatedAt":"2023-02-08T18:29:03.561Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"RTP Hero "},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1LztNIDIXVDMAACSjRGvUk"}}},"title":{"en-US":"Retail Trends in 2023 - Reviewing the Retail TouchPoints Report "},"description":{"en-US":"If NRF was any indication of how the retail industry will be evolving this year, then we\'re headed in the right direction. Read our take on Retail TouchPoints 2023 predictions report and see why customer loyalty programs, community engagement, and technology and analytics will be the top priorities for brands this year.  "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"yS4exPnZyfY19hooxE6Yg","type":"Entry","createdAt":"2023-02-08T18:28:58.063Z","updatedAt":"2023-02-08T18:28:58.063Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"RTP Description "},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Retail TouchPoints recently released their 2023 Predictions Report for the top trends and tech that will be leading the retail industry this year, asking several retailers for their opinions. They reviewed trends in how companies can maintain growth during economic fluctuation, how to attract Gen Z customers and the growing importance of trust and personalization.\\n\\nWe reflected on these trends and broke out some key themes we expect in 2023:\\n- customer loyalty\\n- digital technology and analytics\\n- community engagement\\n\\n## Retail Loyalty Programs\\n\\nWe’ve all been asked to sign up for a loyalty program during check out at some point. These programs are put into place to entice you to come back by rewarding you — sending out promotional emails, discount codes and new product releases. Many loyalty programs rack up points for you to cash in to put towards your purchases. \\n\\nAlthough these programs are effective for many major brands as far as volume of signups, some in the retail industry don’t believe they are attracting and retaining lifelong customers, predicting instead that the retail industry is going to have to reimagine customer loyalty by shifting from a transactional approach to a more engaging experience. \\n\\n### Engaging Experiences to Fuel Loyalty Programs\\n\\nWith inflation continuing to rise, and the aftermath of the pandemic still prevalent, shoppers are even more particular about where they are shopping. Whether it’s for the best deals, best customer service, or best rewards, they are cautious of where they are spending their time and their money. Perceived value of the overall experience has a direct impact on earning a customer’s loyalty. If you focus on giving the customers the engagement they are looking for, rather than transactional programs, you are going to create lifelong customers. \\n\\n### Shifting Away From the Transactional Approach \\n\\nThere is more meaning when considering that loyalty programs are one way of turning an anonymous customer into a known customer. This allows you to customize the shopping experience, which is exactly that non-transactional, engaging experience that shoppers are craving. Taking what you know about your customers and dynamically adjusting messages on digital displays allows you to personalize and optimize messages, even down to customizing a one-to-one message to a loyalty program member. Think of the drive thru or check out lane where a personal message can greet customers, effectively upsell based on preferences and suggest items that are likely to be appealing to that customer. Upon existing, the known customer can be thanked for their loyalty beyond a transactional incentive to return. A final personal message can thank them for their order, and a satisfaction survey lets them know the brand values their input on the experience. \\n\\n### Creating Dynamic Content for Customer Satisfaction\\n\\nThe Retail TouchPoints report says that building customer loyalty goes far beyond the loyalty card, predicting that retailers will need to focus on creating visibility and trust across the path to purchase. We have yet to recover from the supply chain issues we were experiencing at the beginning of the pandemic, making for unhappy shoppers. The silver lining is that technology such as an in-store network of digital displays can effectively, dynamically show what’s currently available on customer-facing screens as well as back of the house displays. This is significant across all areas of retail, including fashion, grocery and convenience stores, as well as in the restaurant industry. Digital solutions are bringing customer loyalty back to life. These solutions and experiences will help retain your current customers while simultaneously bringing new ones in, driving revenue and customer satisfaction. \\n\\n## Digital Technology and Key Analytics in Retail\\n\\nWe live in a digital world and as technology continues to evolve, so does the in-store shopping environment. Businesses need to adapt. Every store is different, therefore, their digital marketing approach needs to be unique so that they stay relevant within their communities. One prediction in the report stated that 2023 will see an increase in bringing localized experiences to the forefront, mentioning that a major big box store recently announced that it would be investing in large-format stores with localized inventory over the next few years, and that other retailers will follow. Digital displays and solutions help to convey this brand value and message to the in-store customers. Gathering insights on customer reaction to any in-store change is vital to measuring success, and adjusting as needed. \\n\\n### Using Analytics Data in Retail Targeting\\n\\nImagine walking into a retail store right outside of Philadelphia during a Super Bowl run, and you see a digital display showing that Red Sox apparel is discounted 50% with the scan of a QR code. The strategy is put into place to connect with the local community, and entice them to make a purchase. By having dynamic digital boards, this in-the-moment relevant content can be looped in with corporate brand messaging, local store information and promotions, as well as third-party advertising. You are able to influence and reach more shoppers than ever before. If brands aren’t focusing on digital solutions, they need to. Static boards are unable to keep up with the content demand that digital displays can deliver 24/7/365 in an efficient and effective way. \\n\\nIf the customer decides to purchase the apparel at the discounted rate, the retailer is now able to begin tying this point of sale data to knowing who their in-store customers are. This now keeps them engaged and actively buying from that store, while giving the retailer key data to properly market. \\n\\n### Sensor-Based Technology for Shopping Engagement\\n\\nThat POS data isn’t the only data to collect in the store. Mature, proven and relatively simple sensor-based technology can tap into deep shopper preferences, patterns and behaviors throughout the entire shopping journey — where are the high dwell areas, are the aisles or end caps getting attention, how many people shopped in the high-value floral department — allowing you to market more effectively while learning about the store and its customers over time. When paired with inputs from other areas, such as POS, you can truly get a 360 view of your shoppers and optimize everything from on-screen messages to fixture placement, product positioning, store layout and more. Learn about the technology options for measuring in-store engagement in our [blog](https://www2.stratacache.com/l/858073/2022-04-27/xwx9p/858073/1651081230J8CN717A/WP_STRATACACHE_Best_InStore_Analytics_for_Retail_2022.pdf), and find out which technology is best.\\n\\n### The Need for Technology to Offset Labor \\n\\nThe Retail TouchPoint report doubles down on retailers prioritizing the foundational elements of growth this year. During the pandemic, shopping associates were going above and beyond to ensure customers\' needs were being met. This seems to have dropped off recently as it was not sustainable and supply chain issues were still around. Adding technology in the store helps to offset these labor challenges, introduce automation and keep customers informed. This can include price checkers, assisted selling kiosks, digital shelf-edge displays, in-aisle touch screen displays, pick-up lockers, interactive product finders and more.\\n\\n## Persona Messaging\\n\\nAnother prediction stated that retailers will be adapting content, products and experiences to Gen Z, noting that while Gen Z might be the most tech savvy, they are also very mindful about how they spend time online. Social media plays a large role in product influence for this generation. Influencers and celebrities post reels and snapshots of their favorite products for their audience, which sends Gen Z searching online platforms and stores for these items. It is a very effective way to market, and one way in-store digital signage can leverage this trend is by displaying this content throughout stores. Having interactive digital displays showing influencers using their favorite products, and even showing shoppers where they can find the products in-store is a game changer for businesses. \\n\\nNot only is the influencer increasing brand awareness and sales, but Gen Z as a whole has this influence amongst their friends and family. If they enter a store with an easy-to-use, interactive display that gives them exactly what they want in an effective way, they’re going to talk about it. Knowing the persona of your shoppers, whether Gen Z or another generation, allows you to update messages to appeal to their sense of value. If sustainability or getting the best bargain or brand community involvement is top of mind, digital displays allow you to promote, test, measure, adjust and optimize messages quickly. \\n\\n## Localized Messaging\\n\\n In order to build brand loyalty, retailers must dive into their customers’ communities. Some brands are using platforms to gain customer feedback on products, new releases, and more, then rewarding customers with special promotions. This builds brand loyalty and creates lifelong customers. If a retailer’s goal is to increase foot traffic in-store, connecting with the community and localizing on-screen messages allow them to be engaged with their loyalists, draw in new customers and convert more casual shoppers into repeat customers. Even updating and optimizing messages to reflect what’s going on with the weather, product shortages or surplus, or cheering on the local sports team can resonate with shoppers, making them feel known and that they know the brand’s values. Local organizations can be given a small amount of time to promote messages or events during looping, scheduled content. Digital signage opens up new opportunities for brand promotion and awareness. \\n\\nOut of all of these trends, and the ones that didn’t make the cut, it’s safe to say that retailers are going to need to focus on the three overarching themes this year: customer loyalty, data and technology, and personalized engagement. The retail industry is evolving rapidly and retailers need to keep up. 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When to Use System on a Chip (SoC) for Digital Signage"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"0zcJL0HMWEU3PPByGv57E"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3R44lVs6sHM0zvJzXQLyzi","type":"Entry","createdAt":"2022-10-27T10:05:48.629Z","updatedAt":"2022-10-27T10:05:48.629Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form Section - Digital Signage Content Management"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6TV4hUweUAOdPEacAqssIn"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4mguelUiLk5Z7AI3lKdKtO","type":"Entry","createdAt":"2022-10-27T10:03:21.337Z","updatedAt":"2022-10-27T10:03:21.337Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form Section - Digital Signage Menus: Consistency across omnichannel"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"50ZPF4KYEQ12z6kCJbcGHC"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Q0FCVA2YNuSOJiBM3dGdR","type":"Entry","createdAt":"2022-10-27T10:01:22.254Z","updatedAt":"2022-10-27T10:01:22.254Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form Section - Digital Menu Boards in Restaurant Brands International Drive Thru "},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2aXzcAuyCxGvyON8qg81k8"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6TSh0tuoxkkouUnQMjKYPm","type":"Entry","createdAt":"2022-10-27T09:58:39.337Z","updatedAt":"2022-10-27T09:58:39.337Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form section - Consumer Marketers, It Is Time to Understand Edge Computing"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1lvMTHgFgun5pQsYqY1eRW"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"cWoAqLXC3Ry5phTMSwKvD","type":"Entry","createdAt":"2022-10-26T15:22:34.953Z","updatedAt":"2022-10-26T15:25:09.329Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Form  Section - Is Outdoor Digital Signage Still Relevant?"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3cxlp7AcKJtEYg8F0dwVSM"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"tEJFUfLMZmHerbre0gXS4","type":"Entry","createdAt":"2022-09-20T13:52:44.700Z","updatedAt":"2022-09-21T20:28:59.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"What is a Digital End Cap? "},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5E1BfuUc5dZozk0Tgz2WUI"}}},"title":{"en-US":"What is a Digital End Cap? "},"description":{"en-US":"End cap displays in grocery, big box, convenience and other retail stores offer a prime location for drawing shopper attention. Introducing digital technology, such as displays and digital shelf edge, can drive higher awareness, sales and loyalty. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nMudy0Mod9XlXm2nxaWOv","type":"Entry","createdAt":"2022-09-20T13:51:16.647Z","updatedAt":"2022-09-21T19:56:41.662Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"What is a Digital End Cap?"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"What is a Digital End Cap?"},"description":{"en-US":"End caps are a great way to advertise and promote products. However, this prime retail real estate becomes even more effective with digital displays, video content and interactive features.\\n\\nThere\'s a reason why digital advertising spend is increasing: Features. Features draw more consumers year after year. They drive digital advertisers to buy more targeted, relevant ads. They drive optimized retail merchandising and improved understanding of customers. Features explain why digital channels have the retail equivalent of the “high ground.” \\n\\nThe lift that a single digital end cap can bring to the store makes it well worth the thought, design and investment. We have seen clients more than double sales for a particular SKU within a year (Read Designing a Connected Store Journey), and realize an overall sales lift of 3-5%. Here\'s how we approach digital end caps for retailers.\\n\\n## What Can I Use a Digital End Cap for?\\nBefore we jump to the use of digital end caps, it is important to understand what a savvy retailer can achieve without digital tools. These are some of the most valuable areas of the store. Retailers leverage their end caps to achieve a variety of marketing and operational goals. And, with any introduction of technology in the store, you need to have clear goals in mind — what are you trying to achieve with digital end cap displays? \\n\\nBy displaying items that are on promotion, or specific products that you want to highlight, you can draw customers into your store or toward a specific aisle. This can be to draw attention to your own private label products or offering the high value marketing space to third party brands. Additionally, end cap display fixtures aim to sell more products, so by cross-merchandising complementary items from different categories, you can increase basket size and increase profits. \\n\\nPicture times you’ve been in the grocery store and noticed an end cap with a theme— perhaps boxed stuffing mix, cans of cranberry sauce and pumpkin pie filling around Thanksgiving. Tomato sauce, boxes of pasta, olive oil and spices. Pet food, collars and bowls. Placing this combination on the end caps increases the convenience to the consumer, since they do not need to walk down the aisle to reach the lower-cost options. This can also influence purchases, and introduce upsell opportunities for higher margin products. The convenience of the end cap makes the sale more attractive than it would be elsewhere. \\n\\nAdding digital tools augments the ROI that can be achieved in this high-value location.\\n\\n## Sell even more effectively\\n\\nTraditional end caps use print ads, signs and price tags to draw attention, but it’s largely the location itself that draws any attention. End caps offer more physical shelf space for products, complementary items, decor and props, allowing brands to get creative with visual merchandising, setting the stage to inspire the purchase. Technology vastly extends creative boundaries. Digital displays have proven to command and retain attention, and digital end caps can employ all the tools of a modern content management system. Display video, schedule content, and refresh content easily to deliver stunning, relevant ads. Digital content is proven to be more memorable as well, increasing brand exposure to each shopper walking by. The variety of tools available to store display fixtures multiplies the strategic value of the end cap. \\n\\n## Control pathing and dwell time\\n\\nAlthough sales are the end-all, be-all of retail, pathing and dwell sets the foundation for the sale. Use digital end caps to set new patterns in store behavior, drawing more customers down the aisle, or to dwell near other, high-value products. Strategically placed, low-cost, low-power sensors give valuable, actionable insight into these behaviors. With the move to a cookieless mobile world, retailers are deploying in-store digital and analytics capabilities. Check out our white paper that examines what technology is the best currently available to measure customer behavior, where we look at three possibilities. Find out the clear winner when planning for long-term deployments at scale.\\n\\n## Data-Driven Retail Merchandising\\n\\nAs an advanced solution, strategically placed sensors can measure pathing and dwell, validating brand exposure and success of the digital end cap promotion. Sensors can be used in combination with digital displays to track the effectiveness of merchandising on a granular level. Content can be triggered to update in real time to maximize effectiveness of messaging with your shoppers. This allows merchandisers to explore new combinations and layouts, even tracking what products are taken from the shelf. This level of detail is impossible when tracking in-store behavior exclusively through sales.\\n\\n## Deliver Ecommerce Shopping Features\\n\\nData is screaming information about what shoppers want from the in-store experience. POS data gives great insight into what’s being purchased. But there are many other points of data that can be gleaned throughout the store, including end caps, to optimize sales and satisfaction. \\n\\nIt\'s no secret that more and more shoppers are choosing to do their shopping online. In fact, __a recent study found that 37% of respondents chose to shop online specifically for ecommerce features like customer reviews, product information, and product comparisons.__ This should come as no surprise to retailers, who have been losing market share to ecommerce competition for years now. The way to win back customers is to offer the same features and functionality in your retail stores that they can find on ecommerce websites.\\n\\nDeliver an interactive and engaging shopping experience that provides customers with the information they need to make informed purchases and the ability to purchase anything they want.\\n\\nThe best way to start is by offering digital services in locations where everyone can see them: end caps. \\n\\nRetailers who deploy digital end caps use a combination of large- and small-format digital signage, digital shelf edge displays and touch screens to allow shoppers to:\\n\\n- Attract and retain attention about products, brand value and services\\n- Optimize promoting limited time offers, special promotions, seasonal displays \\n- Research products with live reviews and comparisons\\n- Order additional products that they cannot find in the store\\n- Get inspired by how-to videos or other promotional videos\\n- Evolve to a Digital Retail Experience\\n- Beyond these more tactical retail goals, it is important to look at the big picture of retail, and specifically where retailers want to position themselves. \\n- Invest in Customer Experience for Near and Long Term Goals\\n\\n__Providing customers with digital tools does more than help drive sales; it provides a superior in-store experience.__ Using digital end caps in the ways mentioned above delivers more convenience and satisfaction in the store, and that builds demand — not for products but the store, itself. That demand makes all the difference, especially in times of change.\\n\\nMcKinsey & Co. researchers analyzed companies that provided industry-leading versus lagging customer experience during the last recession. They found that prior to the recession, customer experience leaders performed better, but the advantage was relatively small. When the recession hit, financial performance of lagging customer experience companies was magnified, and they never returned to a competitive level. Overall, customer experience leaders achieved 3x higher returns by 2011. \\n\\nRetailers that prioritize customer experience over other strategies tend to perform better in the long run. Let’s look at the three reasons for this. \\n\\nOne, customers are more likely to return to a store that provides a good experience, even if they can purchase the same products elsewhere. Use in-store technology to win — and retain — shoppers’ loyalty. Data around consumer sentiment has proven that satisfied customers are more likely to recommend a store to their friends and family. Retailers who create a competitive advantage around customer experience make their store a destination instead of a place.\\n\\nTwo, advanced features, such as personalization and sensors, allow retailers to learn more about their customers over time. Traditional end caps give retailers little understanding of who is responding to their store displays, and how. This also leaves a gap in learning about return on your store investment, and the investment for third party brands as well. Deploying sensors with digital end caps provide detailed information on dwell time and behavior. This allows retailers to conduct A/B and multivariate testing, which drives increasing impact of ads. It also provides a data-driven view, which helps retailers empathize with their customers and make better decisions.\\n\\nThird, closely related to personalization, retail network monetization also becomes a large source of ROI in digital end caps. With more data, features and control over ads, retailers can sell more ad space more effectively to their partners. This allows retailers to reduce the out-of-pocket expense while still achieving customer experience and profitability outcomes.\\n\\nFocusing on customer experience can be challenging, but it is worth the effort in order to build a strong foundation for a successful retail business (McKinsey, Adapting to the next normal in retail: The customer experience imperative).\\n\\n## 4 Reasons Why Digital End Caps are the Best Place to Start the Digital Transformation\\nRetailers that want to invest in customer experience often struggle with deciding when and how to start. After having served some of the world’s largest retailers and quick service restaurants with their digital signage needs, we think digital end caps are a great first choice for retailers because:\\n\\n- End caps are priority locations where digital signage can have a huge impact\\n- End caps are already high-traffic areas, so they allow display fixtures to reach the most customers and influence behavior very quickly\\n- Display fixtures can also integrate sensors to provide a data-driven understanding of traffic patterns within the store, proving to retailers how their customers are interacting with them\\n- End caps change constantly, so they already benefit from the flexibility of digital\\n\\n[Commercial-Grade All-In-One Intelligent Tablets](https://www.stratacache.com/en/solutions/linq-commercial-tablets/ \\"STRATACACHE LINQ commercial-grade tablets\\")\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\nAll-in-One Shelf Edge Digital Displays\\n![Lego photo 4](//images.ctfassets.net/lx4pzcb22oh0/66hJtsFZMY8wSd5SKNx3Dv/294b7268620e16f530209be4ec740184/LEGO_15.03.50.jpg)\\n\\nNeed help with digital end caps, store displays, retail merchandising or display fixtures? \\nSTRATACACHE is a global, full-scope digital signage provider. Our technology powers 7 of the top 10 United States retailers. Ask us how we can set up your digital retail experience for success.\\n"},"ctaText":{"en-US":"CTA"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5t0BTkNIzpOGzMWPahiF8b","type":"Entry","createdAt":"2022-08-05T14:37:41.569Z","updatedAt":"2022-08-08T13:18:43.218Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_Stratacache_ROI of Digital Signage in Marketing_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Benefits of Digital Signage for Marketers\\n\\nHere at STRATACACHE we serve the world\'s largest brands with their most advanced digital signage needs. Every company has a unique content strategy, with its own personas and goals. But for marketers, digital signage goals tend to fall into one of just a handfull of categories:\\n\\n- __Increased brand awareness__: Digital signage can help increase brand awareness by getting your message in front of potential customers in high-traffic areas.\\n- __Targeted messaging__: Digital signage allows you to target your messages to specific audiences, based on factors such as age, gender, location, and time of day.\\n- __Improved ROI__: Digital signage provides an efficient and cost-effective way to reach your target market.\\n- __Interactive content__: Interactive content on digital signage can help engage customers and promote two-way communication.\\n- __Content Analytics__: Digital signage allows you to manage and track your content, so you can understand what content was displayed at what time and location. This allows savvy marketers to take a more scientific approach to their content, set more specific content strategies and even allow locations to customize their own.\\n- __Personalized Limited Time Offers (LTOs)__:  Digital signage can help increase sales through more compelling product promotions, or, for example, by directing customers to specific products or services with Limited Time Offers (LTOs). Programmatic LTOs can be delivered based on context, such as time of day, purchase history and weather. AI-driven LTOs can introduce a wider variety of factors that result in personalized offers for each customer.\\n- __Customer insights__:  Because digital signage manage and track exactly when and where content is displayed, businesses can easily perform testing that helps them optimize their content for the right audience.\\n\\nDigital signage is a powerful marketing tool that can help businesses achieve a variety of goals. From increasing brand awareness and sales to improving customer experience and loyalty, digital signage can make a big impact. In fact, many businesses can see impact on the sales resulting from the content and ad placements on their digital signage campaigns.\\n\\nUltimately, digital signage is an extremely versatile marketing tool that can be customized to achieve any number of specific goals. By carefully planning and executing a digital signage campaign, businesses can reap the many rewards that this powerful marketing tool has to offer.\\n\\n## Where (and How) to use Digital Signage\\n\\nDigital signage marketing is one of the most effective ways to reach consumers in a variety of settings. By using digital hardware to display real-time marketing messages, businesses can reach customers where they are most likely to be receptive.\\n\\nFor example, digital signage can be used in retail stores to promote sales and special offers, or in office buildings to provide directions and information about services. And because digital signage is interactive, it can also be used to gather customer feedback or engage in two-way conversations.\\n\\nDigital signage provides an extremely versatile marketing tool that can be used in almost any direct-to-consumer vertical. Marketers who are not already using digital signage should consider doing so to reap the many benefits it has to offer.\\n\\nSome examples of where marketers deploy digital signage include:\\n\\n- In [retail](https://www.stratacache.com/en/markets/retail/) stores, to promote sales and special offers\\n- In [corporate office environments](https://www.stratacache.com/en/markets/corporate-communication/), to display directory information or company announcements\\n- In [banking branch locations](https://www.stratacache.com/en/markets/banking-finance/), to manage queue times, communicate services, and increase customer trust and brand reputation\\n- In [restaurants](https://www.stratacache.com/en/markets/quick-service-restaurants/), to showcase menus or specials of the day\\n- At trade shows, conventions or [stadiums](https://www.stratacache.com/en/markets/stadiums/), to provide information about products or services\\n- In hospitals and healthcare facilities, to communicate with patients and improve satisfaction and loyalty\\n\\nOnce customers are on location, it\'s important to make sure they have a positive commercial experience with your brand. That\'s where digital signage comes in. Digital signage marketing helps to enhance the customer experience by providing real-time information and updates. The medium is also incredibly important, as signage allows you to communicate through the most compelling and impactful way possible: images and video.\\n\\nThere has been a significant change in the manner that customers want to get information from businesses. While text-based content is still important, more and more consumers are gravitating towards visual content in the form of images and video. This is likely due to the ever-increasing amount of digital content that we are exposed to on a daily basis. With so much competition for our attention, it\'s no wonder that we prefer content that is easy to consume and doesn\'t require a lot of effort to understand. As a result, businesses who want to reach their target audience should consider incorporating more visual content into their marketing strategy. By doing so, they will be able to better capture the attention of their audience and convey their message in a way that is more likely to resonate.\\n\\nBusinesses can capitalize on this changing expectation by deploying digital signage. Digital signage gives marketers every aspect of content that is available online. Since web applications are largely responsible for changing consumer expectations, businesses will need to have the same digital canvas at their disposal.\\n\\n### Supporting interactivity, responsiveness and personalization\\n\\nPersonalization has already taken center stage in the world\'s largest brands. In a late 2021 consumer study,[McKinsey found that 71% of consumers expect personalization, and 76% get frustrated when that doesn\'t happen](https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying) (\\"The value of getting personalization right—or wrong—is multiplying\\"). Achieving personalization is difficult in any venue, but it is impossible to achieve in stores without digital signage.\\n\\nBut to achieve personalization in a commercial location, we need a few elements above and beyond a traditional digital signage deployment.\\n\\n- An interactive digital signage solution\\n- Responsive design and content\\n- Data about consumers\\n\\nInteractivity is the digital signage game-changer. It turns a one-way street into a two-way conversation, so as much as we focus on video today, interactivity will come into focus more and more. We\'ve all heard the saying, \\"It\'s not about what you say, it\'s about how you make them feel.\\"\\n\\nIn order to make customers feel something, we need to give digital signage the ability to listen and react. We do this through interactivity.\\n\\nIt is important, as marketers, for us to think through interactivity as a piece of our digital signage capability because the decision to support future upgrades will influence the longevity of the digital signage that we deploy.\\n\\n## Building the 3 Pieces of Digital Signage Marketing\\n\\nDigital signage marketing needs to be strategy-driven, but often, that marketing strategy ends up with a bottleneck in software, hardware or services. That\'s why it is incredibly important for marketers to understand on a high level some of the different components of digital signage and what they can do for your brand.\\n\\n### Digital Signage Hardware\\n\\nWithout getting too far into the weeds, there are two things that marketers need to know about the hardware and infrastructure they choose for their digital signage network. \\n\\nFor hardware, the first strategic choice to make is, do you buy a dedicated media player for your displays, or host your CMS and content “in the cloud.” \\n\\nMedia players are edge hardware, located on site, which tells the display what to show and when. Many small businesses choose to simplify their digital signage by hosting their CMS and content in the cloud, which allows them to use System on a Chip (SoC) displays instead of a media player/display combination. \\n\\nThis is an incredibly important choice that sets the capabilities of your digital signage. Media players:\\n\\n- Serve content even when Internet connectivity is down\\n- Provide more long-term flexibility, since you can replace the media player only without buying new displays\\n- Deliver faster response times, more storage and better processing, allowing you to deliver smart features, like personalization\\n- Might be necessary depending on the nature of your content distribution needs\\n\\nHardware and infrastructure is an incredibly important choice.\\n\\n[Read more about cloud versus edge for digital signage here >](https://www.stratacache.com/en/resources/blogs-%26-articles/consumer-marketers-it-is-time-to-understand-edge-computing/)\\n\\nBeyond infrastructure, you also have a variety of digital signage display types available, for multiple use cases. Retailers might want to incorporate [touchscreens](https://www.stratacache.com/linq-commercial-tablets/), [digital shelf edge](https://www.stratacache.com/en/solutions/linq-shelf-edge-displays/) and displays to build entirely new ways of shopping. Every industry is different.\\n\\n[Read more about digital signage >](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-for-enterprise/)\\n\\n### Digital Signage Software\\n\\nSoftware is another key component of digital signage, and although in some ways the software you choose is more flexible than hardware, you would prefer to make the right choice not only for now, but for the years to come.\\n\\nThe main elements of digital signage software are:\\n\\n- Content Management\\n- Hardware management\\n- Content Distribution\\n- Integrations and custom scripts\\n\\nSTRATACACHE develops each of these software packages in-house, so you do not need to manage multiple vendors. Each piece of software needs to work together to ensure your digital signage runs reliably and can be maintained easily. \\n\\nRead [Digital Signage Software](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-software-that-is-built-for-scale/) for a deeper dive into the different components and features of digital signage.\\n\\n### Digital Signage Services\\n\\nDigital signage is an incredibly powerful marketing tool. It is like building your own television network, or a unique web application specifically for the use cases in your business locations. The only limit is your creativity. \\n\\nAt STRATACACHE, we work under a variety of service levels, but in our experience Marketing works best when you have a single digital signage partner who can execute your brand strategy and vision with a single platform of known tools. That is the STRATACACHE Family of Companies.\\n\\n## STRATACACHE Amplifies Your Marketing Strategy\\n\\nDigital signage has the potential to transform the way your business attracts, compels, and interacts with customers. As a digital signage technology partner to 8 of the top 10 quick service brands and 7 of the top 10 retailers in the United States, we know what it takes to execute signage at scale. Achieving that Marketing ROI requires an understanding of what the finished system and process will look like.\\n\\nMany digital signage vendors will sell parts of the solution. They will sell the displays, or the digital signage software. But they don\'t do it all. That seems OK when you are building the infrastructure, but then the question becomes, who supports it? Who has a vested interest in your success? STRATACACHE is a one-stop shop for digital signage hardware, software and services. We work with brands in the simplest way possible. You are always one phone call away from the solution.\\n\\nWe believe that choosing one digital signage partner is the best way for global brands to approach digital signage. This keeps you in control of the brand and content, and it lets us worry about bringing your vision to life.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1qvGECVqj7aes2XVMy7kjh","type":"Entry","createdAt":"2022-08-05T14:37:46.191Z","updatedAt":"2022-08-05T14:37:46.191Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_Stratacache_ROI of Digital Signage in Marketing_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Want to hit those Marketing goals?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6xaAhymQUUw6hzRGGAsLid"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1VnIrXjaS2v4jUbTeYurAn","type":"Entry","createdAt":"2022-08-05T14:37:44.564Z","updatedAt":"2022-08-05T14:37:44.564Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_Stratacache_ROI of Digital Signage in Marketing_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5QKkY5paUEBZv8nAdF8FKg"}}},"title":{"en-US":"Blog | ROI of Digital Signage in Marketing"},"description":{"en-US":"Digital signage is a powerful marketing tool that can help businesses boost their strategies and promote their products or services. By getting your messaging in front of users in desired venues, digital signage allows you to manage and track the efficiency of your content distribution. In addition, digital signage provides marketers with valuable insights into customer behavior. STRATACACHE can help you incorporate digital signage into your marketing strategy and maximize its potential."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5IonXYndFS9T0RXMCnrW33","type":"Entry","createdAt":"2022-07-28T19:43:37.921Z","updatedAt":"2022-08-05T13:35:51.471Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"79s1ykb29cTvSV3F7s4w1q"}}},"title":{"en-US":"Blog | Occupancy Management - Signage Solutions"},"description":{"en-US":"Occupancy management is the process of monitoring and controlling the visitor flow and occupancy of venues using information from IoT devices, such as 3D cameras and people counting equipment.This information helps businesses construct better customer experience, deploy employees more effectively and efficiently, and ultimately increase revenues and profitability."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4P6We6DYGXjB88ZfMEnY6","type":"Entry","createdAt":"2022-07-28T19:43:34.872Z","updatedAt":"2022-08-02T16:09:17.711Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Store Analytics, Real-Time Responsiveness and Other Use Cases\\n\\nRetailers use occupancy management solutions for two basic use cases: store analytics / optimization and real-time store management. Both of these help stores to create better experiences for their customers while increasing operational efficiency. The only difference is in whether they are using the data to trigger alerts and automations in real-time, or whether they build weekly or monthly reports to understand how they can make incremental changes to things like planogram and store layout.\\n\\nBoth of these basic use cases help retailers optimize their stores, provide a better, more consistent customer experience, and sell more of the items they want to sell. Here\'s how they work.\\n\\n### IoT Hardware Options\\n\\nWhen you are considering an occupancy management solution, it is important to start with the ultimate goal of the project. That said, it is difficult to state a goal before you understand what goals can be achieved with occupancy management. So let\'s start with the element that defines outcome possibilities: hardware.\\n\\nIoT hardware, such as 3D cameras and people counters measure the number of people in an area and can be used to understand how people move throughout a space. The data that is collected by this hardware can then be used to generate heat maps, occupancy reports, and store optimization plans. Accuracy has a direct impact on what can be done with the data.\\n\\nAt the most basic level, occupancy management hardware is placed on entrances and exits to merely count the number of people in the store at any given time. STRATACACHE occupancy management hardware offers 99% accuracy, enough to reliably inform both traffic analytics and real-time alerts and triggers.\\n\\nThese occupancy management solutions can be used for a variety of purposes, such as:\\n\\n- __Access Control__: Managing who can enter and exit the store\\n- __Store Analytics__: Optimizing the layout of the store\\n- __Real-Time Responsiveness__: Automating processes based on traffic flow\\n\\nMore advanced solutions will distribute IoT across the store to gain more specific location and flow information about how the space is being used. The most reliable, accurate solutions use Bluetooth technology to track assets that are attached to shopping carts or key assets. As shoppers move through the store, these asset tags deliver location information to help retailers build heat maps, pathing and precise engagement metrics down to within 1 meter of accuracy.\\n\\nThese advanced solutions allow retailers to:\\n\\n- Optimize planograms and pathing\\n- Analyze performance of digital signage content\\n- Track impressions of in-store Ads\\n- Create interactive digital experiences\\n- And more\\n\\n## Benefits of Access Control, Store Analytics and Real-Time Responsiveness\\n\\nWith a data-driven view of store occupancy, businesses can benefit their operational efficiency while improving customer experience.\\n\\n### Payroll Efficiencies\\n\\nImplementing an occupancy management solution can help businesses improve the bottom line by reducing costs and increasing revenue. This is particularly impactful in an industry where profitability is very low (between 0.5% and 4.5%), and yet payroll costs 20% of revenue. In this type of environment a payroll cost reduction of 10% can significantly improve profitability.\\n\\nWays to achieve efficiencies with occupancy management vary from using traffic history to determine more accuracy in human resource requirements, to real-time alerts that can notify staff when the store is filling up. Managers can use this information to divert resources to checkout before a long queue starts to develop, or divert resources away when the rush is ending. Managing staff more effectively helps businesses to reduce wait times and achieve better outcomes with fewer resources. \\n\\n### Data-Driven, Location-Specific Planograms\\n\\nPlanograms have an incredible impact on revenues, but for large store brands, store layout and planograms are often determined infrequently and for a large geographic region. Even in these cases, hypotheses can be wrong when confronted with real customers. Occupancy management solutions provide a way to test hypotheses and correct errors more frequently, which can lead to significant sales lift. \\n\\nHere is one incredible example where data-driven planograms more than doubled units sold.\\n\\nIn a special report by Retail TouchPoints, STRATACACHE VP of Professional Services, Rob Avery, recounted a recent case with this technology, \\"A customer came to us when sales were dipping among a certain product for which they were once the No. 2 seller in the region. This business wanted to examine user behavior after rolling out a new planogram and had a hypothesis about customer behavior. We used heat maps along with the door counter.... We relied on three stereoscopic cameras that showed the hypothesis was wrong. We developed a new planogram and the company went from approximately 30,000 units a year per store to 70,000, and ended up becoming the No. 1 seller of the product. It’s IoT but it’s relatively simple.\\" \\n\\n### Improved Customer Experience\\n\\nRetailers are prioritizing the customer experience like never before. A 2021 Salesforce [report](https://www.salesforce.com/content/dam/web/en_us/www/documents/industries/retail/hbras-wp-salesforce-retail-march2021.pdf) called The Customer Experience in Retail: Data Drives Everything discovered that 82% of retailers named ‘improving customer experience’ as their highest business priority for the year ahead (2022). This explains why so many businesses are looking at customer analytics and occupancy solutions this year.\\n\\nBut how can businesses learn to empathize and connect with customers, so that they engender more positive brand experiences and become brand advocates? Occupancy measurement solutions create more structure and hard data around the many small ways that in-store experience can be improved. Planograms and intelligent, optimized stores are both actions that make customers feel like the shopping experience is \\"designed for me.\\" These can range from targeted promotions to the execution of health safety guidelines that increase safety. \\n\\nWhen occupancy management solutions are used to improve customer experience, the result is typically a lift in revenue. By understanding how customers move throughout the store, retailers can place staff and product in strategic locations to improve conversion rates.\\n\\nWith accurate data that ties traffic and area to a particular time, businesses can become more customer-centric, targeting areas of the store for specific personas, and really honing in on the customer experience. These changes not only increase sales, they also make purchases more convenient for customers, resulting in an overall improvement in satisfaction.\\n\\n## Data-Driven In-Store Measurement and Digital Signage\\n\\nDigital signage can be an incredibly effective marketing tool, but it’s important to measure the return on investment (ROI) to ensure that you’re getting the most out of your investment.\\n\\nThere are a number of ways to measure the ROI of digital signage, and we’ll discuss a few of them in this section.\\n\\nMost digital signage projects aim at POS (Point of Sale) data to understand whether digital signage (or any change) is working the way they intend. While effective and helpful, POS data must be compared with multiple locations and chosen very carefully to ensure accurate results.\\n\\nFor instance, if your digital signage prototype store saw an increase of 25% revenues, we need to look at other stores in similar locations during that month, and then compare with historical data to isolate the impact of the technology versus other environmental factors. When we see that other, similar locations experienced an increase of 20% that month, then we have more confidence of a sales lift of 5%, not 25% as you would think just looking at that one store.\\n\\nCombining POS data with occupancy and traffic analytics allows you to focus on the store level and really dig into the specific impacts that might contribute to overall sales. It helps you translate those results into specific actions, like:\\n\\n- Change the planogram\\n- Move the promotion to higher-traffic areas\\n- Optimize promotions\\n- Change digital signage content to increase dwell time in specified areas\\n\\nOccupancy management solutions provide a way for businesses to test hypotheses and correct errors more frequently, which can have a significant impact on your goal achievement.\\n\\n## STRATACACHE Occupancy Management Solutions and Services\\n\\nOccupancy management allows businesses to understand what is happening in their stores on a deeper level, and this fundamental understanding can drive incredible value in terms of revenues, efficiency and profitability. There are a few steps to achieving that value, from initial diagnosis and framing of the business problem, to hardware and software setup, to analytics and follow-through.\\n\\nMost businesses have one or more of these functions covered, but hardware is not typically the ONLY missing link. STRATACACHE occupancy management practice not only has the right technology, we have the full-service capability to fill in the gaps and really help your business achieve results.\\n\\nIoT occupancy management hardware is essential for understanding how people move throughout a space so that businesses can optimize their store layout and send targeted promotions. STRATACACHE occupancy management solutions are available to help your business improve operational efficiency and increase revenue. Contact us today to learn more.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2aYBU3xOruU0pSYS1qNxiu","type":"Entry","createdAt":"2022-07-28T19:43:39.645Z","updatedAt":"2022-07-28T19:43:39.645Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Considering Occupancy Management for Your Stores?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"kOtqgxVQzMANiRREFncp8"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1lrA8cJiKRIyWDOZyWmBKw","type":"Entry","createdAt":"2022-07-28T19:43:20.075Z","updatedAt":"2022-07-28T19:43:20.075Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"tjzajASwMhc94D1abM6vS"}}},"title":{"en-US":"Blog | Occupancy Management - Signage Solutions"},"description":{"en-US":"Occupancy management is the process of monitoring and controlling the visitor flow and occupancy of venues using information from IoT devices, such as 3D cameras and people counting equipment.This information helps businesses construct better customer experience, deploy employees more effectively and efficiently, and ultimately increase revenues and profitability."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4x0isQB9kdZy0tiAfpqmc4","type":"Entry","createdAt":"2022-07-28T19:43:19.257Z","updatedAt":"2022-07-28T19:43:19.257Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Store Analytics, Real-Time Responsiveness and Other Use Cases\\n\\nRetailers use occupancy management solutions for two basic, and sometimes overlapping, use cases: store analytics for optimization, pathing and planograms, and real-time store management, where managers set triggers, alerts and automations in place to account for traffic flow. \\n\\nBoth of these basic use cases help retailers optimize their stores, provide a better, more consistent customer experience, and sell more of the items they want to sell. Here\'s how they work.\\n\\n### IoT Hardware Options\\n\\nWhen you are considering an occupancy management solution, it is important to start with the ultimate goal of the project. That said, it is difficult to state a goal before you understand what goals can be achieved with occupancy management. So let\'s start with the element that defines outcome possibilities: hardware.\\n\\nIoT hardware, such as 3D cameras and people counters measure the number of people in an area and can be used to understand how people move throughout a space. The data that is collected by this hardware can then be used to generate heat maps, occupancy reports, and store optimization plans. Accuracy has a direct impact on what can be done with the data.\\n\\nAt the most basic level, occupancy management hardware is placed on entrances and exits to merely count the number of people in the store at any given time. STRATACACHE occupancy management hardware offers 99% accuracy, enough to reliably inform both traffic analytics and real-time alerts and triggers.\\n\\nThese occupancy management solutions can be used for a variety of purposes, such as:\\n\\n- Access Control: Managing who can enter and exit the store\\n\\n- Store Analytics: Optimizing the layout of the store\\n\\n- Real-Time Responsiveness: Automating processes based on traffic flow\\n\\nMore advanced solutions will distribute IoT across the store to gain more specific location and flow information about how the space is being used. The most reliable, accurate solutions use Bluetooth technology to track assets that are attached to shopping carts or key assets. As shoppers move through the store, these asset tags deliver location information to help retailers build heat maps, pathing and precise engagement metrics down to within 1 meter of accuracy.\\n\\nThese advanced solutions allow retailers to:\\n\\n- Optimize planograms and pathing\\n- Analyze performance of digital signage content\\n- Track impressions of in-store Ads\\n- Create interactive digital experiences\\n- And more\\n\\n## Benefits of Access Control, Store Analytics and Real-Time Responsiveness\\n\\nWith a data-driven view of store occupancy, businesses can benefit their operational efficiency while improving customer experience.\\n\\n### Payroll Efficiencies\\n\\nImplementing an occupancy management solution can help businesses improve the bottom line by reducing costs and increasing revenue. This is particularly impactful in an industry where profitability is very low (between 0.5% and 4.5%), and yet payroll costs 20% of revenue. In this type of environment a payroll cost reduction of 10% can significantly improve profitability.\\n\\nWays to achieve efficiencies with occupancy management vary from using traffic history to determine more accuracy in human resource requirements, to real-time alerts that can notify staff when the store is filling up. Managers can use this information to divert resources to checkout before a long queue starts to develop, or divert resources away when the rush is ending. Managing staff more effectively helps businesses to reduce wait times and achieve better outcomes with fewer resources. \\n\\n### Data-Driven, Location-Specific Planograms\\n\\nPlanograms have an incredible impact on revenues, but for large store brands, store layout and planograms are often determined infrequently and for a large geographic region. Even in these cases, hypotheses can be wrong when confronted with real customers. Occupancy management solutions provide a way to test hypotheses and correct errors more frequently, which can lead to significant sales lift. \\n\\nHere is one incredible example where data-driven planograms more than doubled units sold.\\n\\nIn a special report by Retail TouchPoints, STRATACACHE VP of Professional Services, Rob Avery, recounted a recent case with this technology, \\"A customer came to us when sales were dipping among a certain product for which they were once the No. 2 seller in the region. This business wanted to examine user behavior after rolling out a new planogram and had a hypothesis about customer behavior. We used heat maps along with the door counter.... We relied on three stereoscopic cameras that showed the hypothesis was wrong. We developed a new planogram and the company went from approximately 30,000 units a year per store to 70,000, and ended up becoming the No. 1 seller of the product. It’s IoT but it’s relatively simple.\\" \\n\\n### Improved Customer Experience\\n\\nRetailers are prioritizing the customer experience like never before. A 2021 Salesforce [report](https://www.google.com/url?q=https://www.salesforce.com/content/dam/web/en_us/www/documents/industries/retail/hbras-wp-salesforce-retail-march2021.pdf&sa=D&source=editors&ust=1659040995216719&usg=AOvVaw2ZPxdGaN9RI4eLJz-7Qczz) called The Customer Experience in Retail: Data Drives Everything discovered that 82% of retailers named ‘improving customer experience’ as their highest business priority for the year ahead (2022). This explains why so many businesses are looking at customer analytics and occupancy solutions this year.\\n\\nBut how can businesses learn to empathize and connect with customers, so that they engender more positive brand experiences and become brand advocates? Occupancy measurement solutions create more structure and hard data around the many small ways that in-store experience can be improved. Planograms and intelligent, optimized stores are both actions that make customers feel like the shopping experience is \\"designed for me.\\" These can range from targeted promotions to the execution of health safety guidelines that increase safety. \\n\\nWhen occupancy management solutions are used to improve customer experience, the result is typically a lift in revenue. By understanding how customers move throughout the store, retailers can place staff and product in strategic locations to improve conversion rates.\\n\\nWith accurate data that ties traffic and area to a particular time, businesses can become more customer-centric, targeting areas of the store for specific personas, and really honing in on the customer experience. These changes not only increase sales, they also make purchases more convenient for customers, resulting in an overall improvement in satisfaction.\\n\\n## Data-Driven In-Store Measurement and Digital Signage\\n\\nDigital signage can be an incredibly effective marketing tool, but it’s important to measure the return on investment (ROI) to ensure that you’re getting the most out of your investment.\\n\\nThere are a number of ways to measure the ROI of digital signage, and we’ll discuss a few of them in this section.\\n\\nMost digital signage projects aim at POS (Point of Sale) data to understand whether digital signage (or any change) is working the way they intend. While effective and helpful, POS data must be compared with multiple locations and chosen very carefully to ensure accurate results.\\n\\nFor instance, if your digital signage prototype store saw an increase of 25% revenues, we need to look at other stores in similar locations during that month, and then compare with historical data to isolate the impact of the technology versus other environmental factors. When we see that other, similar locations experienced an increase of 20% that month, then we have more confidence of a sales lift of 5%, not 25% as you would think just looking at that one store.\\n\\nCombining POS data with occupancy and traffic analytics allows you to focus on the store level and really dig into the specific impacts that might contribute to overall sales. It helps you translate those results into specific actions, like:\\n\\n- Change the planogram\\n- Move the promotion to higher-traffic areas\\n- Optimize promotions\\n- Change digital signage content to increase dwell time in specified areas\\n\\nOccupancy management solutions provide a way for businesses to test hypotheses and correct errors more frequently, which can lead to significant impacts immediately and as promotions.\\n\\noccupancy management is the use of available information from IoT devices, such as 3D cameras and people counting equipment to assist with decisions and the implementation of processes to help control the visitor flow and occupancy of venues.\\n\\n=> For\\n\\nThe possibilities to optimize content based on customer analytics\\n\\n## STRATACACHE Occupancy Management Solutions and Services\\n\\nOccupancy management allows businesses to understand what is happening in their stores on a deeper level, and this fundamental understanding can drive incredible value in terms of revenues, efficiency and profitability. There are a few steps to achieving that value, from initial diagnosis and framing of the business problem, to hardware and software setup, to analytics and follow-through.\\n\\nMost businesses have one or more of these functions covered, but hardware is not typically the ONLY missing link. STRATACACHE occupancy management practice not only has the right technology, we have the full-service capability to fill in the gaps and really help your business achieve results.\\n\\nIoT occupancy management hardware is essential for understanding how people move throughout a space so that businesses can optimize their store layout and send targeted promotions. STRATACACHE occupancy management solutions are available to help your business improve operational efficiency and increase revenue. Contact us today to learn more.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1yeOJ7WzIGsDAGiFFNa3Zb","type":"Entry","createdAt":"2022-07-28T19:41:30.177Z","updatedAt":"2022-07-28T19:41:30.177Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2MfYaFNbZ3PQAijg0Mk3XW"}}},"title":{"en-US":"Blog | Occupancy Management - Signage Solutions"},"description":{"en-US":"Occupancy management is the process of monitoring and controlling the visitor flow and occupancy of venues using information from IoT devices, such as 3D cameras and people counting equipment.This information helps businesses construct better customer experience, deploy employees more effectively and efficiently, and ultimately increase revenues and profitability."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7tS5V6A9kWZrTeSECutpBW","type":"Entry","createdAt":"2022-07-28T19:41:29.169Z","updatedAt":"2022-07-28T19:41:29.169Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_Stratacache_Occupancy Management - Signage Solutions_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Store Analytics, Real-Time Responsiveness and Other Use Cases\\n\\nRetailers use occupancy management solutions for two basic, and sometimes overlapping, use cases: store analytics for optimization, pathing and planograms, and real-time store management, where managers set triggers, alerts and automations in place to account for traffic flow. \\n\\nBoth of these basic use cases help retailers optimize their stores, provide a better, more consistent customer experience, and sell more of the items they want to sell. Here\'s how they work.\\n\\n### IoT Hardware Options\\n\\nWhen you are considering an occupancy management solution, it is important to start with the ultimate goal of the project. That said, it is difficult to state a goal before you understand what goals can be achieved with occupancy management. So let\'s start with the element that defines outcome possibilities: hardware.\\n\\nIoT hardware, such as 3D cameras and people counters measure the number of people in an area and can be used to understand how people move throughout a space. The data that is collected by this hardware can then be used to generate heat maps, occupancy reports, and store optimization plans. Accuracy has a direct impact on what can be done with the data.\\n\\nAt the most basic level, occupancy management hardware is placed on entrances and exits to merely count the number of people in the store at any given time. STRATACACHE occupancy management hardware offers 99% accuracy, enough to reliably inform both traffic analytics and real-time alerts and triggers.\\n\\nThese occupancy management solutions can be used for a variety of purposes, such as:\\n\\n- Access Control: Managing who can enter and exit the store\\n\\n- Store Analytics: Optimizing the layout of the store\\n\\n- Real-Time Responsiveness: Automating processes based on traffic flow\\n\\nMore advanced solutions will distribute IoT across the store to gain more specific location and flow information about how the space is being used. The most reliable, accurate solutions use Bluetooth technology to track assets that are attached to shopping carts or key assets. As shoppers move through the store, these asset tags deliver location information to help retailers build heat maps, pathing and precise engagement metrics down to within 1 meter of accuracy.\\n\\nThese advanced solutions allow retailers to:\\n\\n- Optimize planograms and pathing\\n- Analyze performance of digital signage content\\n- Track impressions of in-store Ads\\n- Create interactive digital experiences\\n- And more\\n\\n## Benefits of Access Control, Store Analytics and Real-Time Responsiveness\\n\\nWith a data-driven view of store occupancy, businesses can benefit their operational efficiency while improving customer experience.\\n\\n### Payroll Efficiencies\\n\\nImplementing an occupancy management solution can help businesses improve the bottom line by reducing costs and increasing revenue. This is particularly impactful in an industry where profitability is very low (between 0.5% and 4.5%), and yet payroll costs 20% of revenue. In this type of environment a payroll cost reduction of 10% can significantly improve profitability.\\n\\nWays to achieve efficiencies with occupancy management vary from using traffic history to determine more accuracy in human resource requirements, to real-time alerts that can notify staff when the store is filling up. Managers can use this information to divert resources to checkout before a long queue starts to develop, or divert resources away when the rush is ending. Managing staff more effectively helps businesses to reduce wait times and achieve better outcomes with fewer resources. \\n\\n### Data-Driven, Location-Specific Planograms\\n\\nPlanograms have an incredible impact on revenues, but for large store brands, store layout and planograms are often determined infrequently and for a large geographic region. Even in these cases, hypotheses can be wrong when confronted with real customers. Occupancy management solutions provide a way to test hypotheses and correct errors more frequently, which can lead to significant sales lift. \\n\\nHere is one incredible example where data-driven planograms more than doubled units sold.\\n\\nIn a special report by Retail TouchPoints, STRATACACHE VP of Professional Services, Rob Avery, recounted a recent case with this technology, \\"A customer came to us when sales were dipping among a certain product for which they were once the No. 2 seller in the region. This business wanted to examine user behavior after rolling out a new planogram and had a hypothesis about customer behavior. We used heat maps along with the door counter.... We relied on three stereoscopic cameras that showed the hypothesis was wrong. We developed a new planogram and the company went from approximately 30,000 units a year per store to 70,000, and ended up becoming the No. 1 seller of the product. It’s IoT but it’s relatively simple.\\" \\n\\n### Improved Customer Experience\\n\\nRetailers are prioritizing the customer experience like never before. A 2021 Salesforce [report](https://www.google.com/url?q=https://www.salesforce.com/content/dam/web/en_us/www/documents/industries/retail/hbras-wp-salesforce-retail-march2021.pdf&sa=D&source=editors&ust=1659040884560009&usg=AOvVaw2UgMHWRew1QEFDWkriOG_N) called The Customer Experience in Retail: Data Drives Everything discovered that 82% of retailers named ‘improving customer experience’ as their highest business priority for the year ahead (2022). This explains why so many businesses are looking at customer analytics and occupancy solutions this year.\\n\\nBut how can businesses learn to empathize and connect with customers, so that they engender more positive brand experiences and become brand advocates? Occupancy measurement solutions create more structure and hard data around the many small ways that in-store experience can be improved. Planograms and intelligent, optimized stores are both actions that make customers feel like the shopping experience is \\"designed for me.\\" These can range from targeted promotions to the execution of health safety guidelines that increase safety. \\n\\nWhen occupancy management solutions are used to improve customer experience, the result is typically a lift in revenue. By understanding how customers move throughout the store, retailers can place staff and product in strategic locations to improve conversion rates.\\n\\nWith accurate data that ties traffic and area to a particular time, businesses can become more customer-centric, targeting areas of the store for specific personas, and really honing in on the customer experience. These changes not only increase sales, they also make purchases more convenient for customers, resulting in an overall improvement in satisfaction.\\n\\n## Data-Driven In-Store Measurement and Digital Signage\\n\\nDigital signage can be an incredibly effective marketing tool, but it’s important to measure the return on investment (ROI) to ensure that you’re getting the most out of your investment.\\n\\nThere are a number of ways to measure the ROI of digital signage, and we’ll discuss a few of them in this section.\\n\\nMost digital signage projects aim at POS (Point of Sale) data to understand whether digital signage (or any change) is working the way they intend. While effective and helpful, POS data must be compared with multiple locations and chosen very carefully to ensure accurate results.\\n\\nFor instance, if your digital signage prototype store saw an increase of 25% revenues, we need to look at other stores in similar locations during that month, and then compare with historical data to isolate the impact of the technology versus other environmental factors. When we see that other, similar locations experienced an increase of 20% that month, then we have more confidence of a sales lift of 5%, not 25% as you would think just looking at that one store.\\n\\nCombining POS data with occupancy and traffic analytics allows you to focus on the store level and really dig into the specific impacts that might contribute to overall sales. It helps you translate those results into specific actions, like:\\n\\n- Change the planogram\\n- Move the promotion to higher-traffic areas\\n- Optimize promotions\\n- Change digital signage content to increase dwell time in specified areas\\n\\nOccupancy management solutions provide a way for businesses to test hypotheses and correct errors more frequently, which can lead to significant impacts immediately and as promotions.\\n\\noccupancy management is the use of available information from IoT devices, such as 3D cameras and people counting equipment to assist with decisions and the implementation of processes to help control the visitor flow and occupancy of venues.\\n\\n=> For\\n\\nThe possibilities to optimize content based on customer analytics\\n\\n## STRATACACHE Occupancy Management Solutions and Services\\n\\nOccupancy management allows businesses to understand what is happening in their stores on a deeper level, and this fundamental understanding can drive incredible value in terms of revenues, efficiency and profitability. There are a few steps to achieving that value, from initial diagnosis and framing of the business problem, to hardware and software setup, to analytics and follow-through.\\n\\nMost businesses have one or more of these functions covered, but hardware is not typically the ONLY missing link. STRATACACHE occupancy management practice not only has the right technology, we have the full-service capability to fill in the gaps and really help your business achieve results.\\n\\nIoT occupancy management hardware is essential for understanding how people move throughout a space so that businesses can optimize their store layout and send targeted promotions. STRATACACHE occupancy management solutions are available to help your business improve operational efficiency and increase revenue. Contact us today to learn more.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3oqmZIGWcfnmfwFXqQNHT6","type":"Entry","createdAt":"2022-04-11T19:01:38.926Z","updatedAt":"2022-07-26T13:57:20.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Digital Signage Menus: Consistency across omnichannel_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Consistency is key to providing a high-achieving omnichannel customer experience, but aligning messaging, content and UX is easier said than done.\\n\\nAchieving consistency requires technical integration, as well as the consideration of your UX and creative team. For the same reason that a website needs a mobile portrait, landscape, tablet and desktop view, a digital menu needs multiple versions. Each of these will reinforce a consistently stunning brand message while placing objects in an intuitive location for viewers as they interact across diverse environments.\\n\\nIn this post we’ll cover the basics of digital signage solutions, define the various digital signage solutions, share some best practices, review the benefits, and make the case for omnichannel signage. Whether you’re an absolute beginner or looking for a refresher to help optimize your digital signage ROI , use this guide to better position your omnichannel digital signage strategies for success. \\n\\n## How to Integrate a Variety of UX Types\\n\\nMost UX professionals know responsive web design. Responsive web design accounts for the wide variety of viewports that will be used to peruse your menu. Are users on a mobile device, or accessing your menu from a desktop at home? Each of these locales has an impact on how content is presented. \\n\\nDigital signage throws a few more variables into consideration. Digital signage comes in an even wider variety of custom sizes and assortments. These considerations are similar enough to the web that we do not need to discuss them. Your teams will be able to account for viewports fairly easily. Environment, on the other hand, is what makes digital signage unique. \\n\\n### Outdoor vs Indoor Digital Signage\\n\\nOutdoor digital menu signage is displayed outside the business and involves a wide array of specialized needs when compared to indoor signage. Drive thrus, stadiums and outdoor malls are just a few examples where outdoor signage is needed. In these cases, UX must consider ambient light and direct sunlight. These factors will impact the content depending on time of day and year. External temperature and weather conditions also play a role in determining the best, ruggedized display and media player for the environment. \\n\\nConversely, indoor digital signage menu boards are for indoor use; this could be within a restaurant lobby, or on an endcap display. Telecom retailers place digital signage throughout the store to attract attention and educate consumers.  \\n\\nIt is important to deploy the right digital signage for the appropriate environment; for example, using [durable outdoor signage outdoors](https://www.stratacache.com/en/solutions/outdoor-digital-displays/) and [indoor-optimized digital signage](https://www.stratacache.com/en/resources/blogs-%26-articles/indoor-digital-signage-for-restaurants-7-best-practices/) within covered spaces. It is equally important to align content between them. \\n\\nIn terms of deploying a strategic omnichannel experience, QSRs and other businesses that have both indoor and outdoor digital signage menus can program similar menu promotions, align marketing/messaging between the displays and online channels, etc. Customers are looking for a seamless experience – no matter where they are.\\n\\n### Mobile Digital Signage\\n\\nMobile digital signage can actually mean two things. Sometimes it refers to a feature of digital signage, which allows the signage to be controlled via mobile device. But for this topic, we care about how digital signage extends the mobile experience of, for example, a loyalty application, or an online menu. \\n\\nMenu integration across mobile and on-premise signage impacts the convenience of using these different points of interaction with your locations. Customers who order from a loyalty application want to see the same item pictured on the drive thru display. They want to see the same description and the same prices. Differences, especially large differences that show preference to one channel or another, can irritate customers.  \\n\\nThe question is, how do brands coordinate all these screens and experiences? It takes a combination of technical, creative and content management. \\n\\n## Digital Signage Content Management Systems for Omnichannel Businesses\\n\\nDigital signage content management systems (CMS) are the software applications that deploy content to digital displays, manage the scheduling and programming, and provide visibility and control across the network of digital hardware devices. Think of it as the brain behind digital signage efforts.\\n\\nComponents of digital CMS include the content created for the digital display, digital signage hardware, and the digital signage content management software to connect and manage everything. \\n\\nDeploying a digital signage CMS gives businesses all the control they need to integrate with various systems, deploy the right content to screens, and adjust elements like pricing and Limited Time Offers (LTOs) on the fly, so that these elements remain consistent across channels.\\n\\n- Centralized content management\\n- Intuitive interface for easy deployment\\n- Scheduling\\n- Hardware management\\n- Data analysis\\n- Customization\\n\\nDigital signage CMS is a necessity in maintaining a consistent experience across environments and viewports. \\n\\nQuick tip: Look for a smart digital signage CMS, which empowers users with remote, centralized control, customization, easy deployment/adoptions, and other benefits. \\n\\n[Read more about Digital Signage CMS >](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-content-management/)\\n\\n## The Case for Unifying Digital Communication\\n\\nAs covered, your customer interactions occur in multiple environments (outdoor, indoor, online, on mobile devices, etc.). It’s important to make sure your content messaging is aligned; it does not need to be exactly the same.  \\n\\nLocalization is a perfect example of the need for consistency, not equality. What happens when a retailer runs out of a Fall item before its neighboring locations? The item should be removed from that location, so that customers stop asking for it. Large networks need to authorize locations to publish changes like these, enforcing consistency but not equality across the network.  \\n\\nHere are some key strategies and considerations for making those various systems/channels communicate and keep the content consistent. \\n\\n### Content Marketing Strategy \\n\\nThe [Content Marketing Institute](https://contentmarketinginstitute.com/) defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” \\n\\nConsider developing a content marketing strategy to target the right audience, with the right content messaging, on the right channel, and at the right time. Strategically planning the content and how it gets deployed can better position you to meet your customers at the critical touchpoints, and that strategy will help you make the right decisions about authorization. \\n\\n### Content Distribution \\n\\nWhat happens if you need to quickly shift and send time-sensitive content to hundreds (or thousands) of your digital signage display? Doing this manually is time-consuming, labor-intensive, and error-prone.\\n\\nWhen deploying an omnichannel digital signage solution and strategy, it’s vital to have the technology where you can quickly, efficiently and accurately distribute content to all your stores, locations, and displays accommodating every environment so the content is communicated clearly in all locations. \\n\\nQuick tip: Look for a digital signage hardware/software solution partner that has the experience of accelerated digital content distribution with omnichannel experience. \\n\\n### Localized Digital Signage\\n\\nLocation can be an important piece of your omnichannel digital signage strategy. Location technology/features can help you diversify your digital signage content based on location, inventory, Point of Sale (POS), loyalty data, even weather or other contextual cues to display the most relevant offerings to customers. \\n\\nAs an example, a QSR may display particular digital signage content in a high foot traffic area indoors and time the messaging during peak volume times. Perhaps a location neighbors a high school, and at 3:00 pm all of the kids walk by the restaurant. Factors like these can and should impact the content you deploy at that location at that time to serve that regular audience. \\n\\nAnother use case is the deployment of sensors (indoor or outdoors) that can relay relevant information (data) about traffic flow (drive through), customer foot traffic, waiting time, etc. Armed with that real-time knowledge, QSR can tailor specific digital signage menus i.e. displaying wait times, “thank you for waiting” messaging, or other time/location sensitive content. \\n\\n### Digital Signage System Installation\\n\\nStrategy is not just limited to the content but to different areas including hardware, location, management, installation and more. As for installation, there are key considerations including:\\n\\n- Digital signage installation – This pertains to all the necessary hardware, connectivity, location parameters and other factors. Will there be a tech from the digital signage solution vendor or is the QSR responsible for installation?\\n- Network enabled – As covered, smart digital signage systems differ from static/standalone digital signage because they are typically connected to a network, while also includes a myriad of features and functions. Network-enabled digital signage solutions obviate the need to manually update each digital menu display by unifying all the displays to a centralized network and content management system.\\n- Deployment of digital CMS – The CMS is the “brain” of the entire digital signage solution so it’s wise to select a solution provider who specifically created the software for digital signage use cases. What are the technical requirements needed for the software? How is the training for the end-users? Is the CMS easy to adopt?\\n\\n## Teaming up with the right digital signage solution partner\\n\\nCustomer needs are constantly changing and evolving, so you want to make sure you are armed with the ideal technology solutions to augment your omnichannel strategies. Customers want a seamless experience, whether they are waiting in line or online – or a combination of both. And your messaging needs to be in sync with each other to reach these customers at critical touchpoints. \\n\\nDeploying omnichannel digital signage strategies doesn’t have to be such a challenge. Partner with a digital signage solution provider with the experience and expertise of working with businesses like yours. Customer needs are constantly changing and evolving so you want to make sure you are armed with the ideal technology solutions to augment your omnichannel strategies. \\n\\nLearn more how STRATACACHE can help you with your digital signage omnichannel strategies and deployment. \\n\\nFor more information on this topic, check out our [on-demand webinar, Creating an Omnichannel Menu Strategy](https://www.stratacache.com/en/resources/videos-%26-webinars/webinar_creating-an-omnichannel-menu-strategy_sept-2021/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2CdX0OwOsPUOnwuTy5B5vN","type":"Entry","createdAt":"2022-04-19T17:25:04.306Z","updatedAt":"2022-07-26T13:56:14.971Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Digital Menu Boards in Restaurant Brands International Drive Thru _202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital menu boards are a foundational piece of a successful drive thru, delivering on the promise of speed of service, accuracy and overall valuable experience. Restaurant Brands International (RBI) quick service restaurant brands, Burger King, POPEYES and Tim Hortons, consistently [rank](https://www.qsrmagazine.com/content/qsr50-2021-top-50-chart) in the top 50 QSR brands, with Burger King invariably cracking the top 10. The brands’ digital menu boards — and particularly their digital drive thru menu boards — play a key part in delivering the positive, valuable customer experience that RBI’s guests have come to expect, know and love. \\n\\nOutdoor digital menu boards are a complicated piece of technology on both the hardware and software side. The digital menu boards fixtures need to be durable and ruggedized, able to be operational 24/7/365 under a wide range of environmental changes, especially at scale. Reliability is essential. Every second that digital drive thru menu boards are down creates a major loss of revenue, as well as frustration from guests. Digital menu boards have menu benefits including menu clarity, increased engagement and sales, relevance, peak menu optimization and, as an advanced technology benefit, deliver drive thru personalization, menu customization and suggestive selling. The outdoor digital menu board and menu [content management system](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-content-management/) need to work together seamlessly. \\n\\n## STRATACACHE as Burger King Outdoor Digital Menu Board Provider\\n\\nRBI selected STRATACACHE as the technology and digital drive thru menu board provider for their digital drive thru experience. The major QSR brand announced their new digital strategy six months after the onset of the global pandemic, in October, 2020. Describing the technology used to transform their customer experience, the Press Release announced: \\n\\n“Technology:  The 40,000+ outdoor-rated 46\\" screens are powered by the latest STRATACACHE Media Engines that are clustered together, redundantly, for high-availability – meaning that if any one of the four digital screens in a standard drive-thru loses communication with its primary media player, the secondary media player will take over and ensure that content continues to be displayed correctly.  STRATACACHE is a global leader in digital marketing technology and provides proactive 24/7 network monitoring to RBI\'s thousands of restaurant sites from its National Operation Centers in Ohio and Montreal.  STRATACACHE has the capability to manage any digital screen and to update or modify menu board content across remaining digital screens in the event of a hard screen failure.”\\n\\nThe announcement came after the successful installation of STRATACACHE digital menu boards at over 2,300 locations for major RBI brands, including Burger King and Tim Hortons. \\n\\n“As of September, Tim Hortons has installed digital drive-thru menu boards at approximately 800 locations in the U.S. and Canada; Burger King has installed digital drive-thru menu boards at more than 1,500 locations in the U.S.; and Popeyes is starting installation at new locations later this year.  A typical drive-thru lane includes 4 digital screens, while double drive-thru lanes typically include a total of 7 digital screens. RBI is assessing drive-thru locations and, where possible, is installing double drive-thru lanes to increase capacity and efficiency at our restaurants.”\\n\\n[Read the full press release on PR Newswire for more information >](https://www.prnewswire.com/news-releases/burger-king-tim-hortons-and-popeyes-will-modernize-the-drive-thru-experience-at-10-000-north-american-restaurants-by-mid-2022--301160219.html)\\n\\nRBI was one of the brands that adapted to pandemic conditions through digital transformation. Quick service restaurants, as an industry, turned to digital menu boards as a keystone of customer experience transformation and, in turn, pushed the technology past new boundaries. They incorporated “smart” features, including loyalty and Point of Sale (POS) integration, sensor-driven responsiveness, and more. To learn more read our white paper on [The Evolution of the QSR](https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"BeyrKKGayczj5srV8o3gx","type":"Entry","createdAt":"2022-06-09T19:36:19.428Z","updatedAt":"2022-07-26T13:53:24.428Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Digital Signage Software that Is Built for Scale_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"__A Global Partner__\\n\\nSTRATACACHE Digital Signage Software helps deliver industry-leading, customer experiences to some of the world’s largest consumer brands in hospitality, retail, transportation and more. We not only develop our own software, we manage it for many of our clients. That experience keeps us connected with our users, driving ease of use and the practicality of our software in the widest variety of applications and environments.  \\n\\n__What makes our software unique?__ \\n\\n- STRATACACHE is more than a software developer. We build and deploy digital signage hardware and managed services: We offer ONE interface, ONE system and ONE vendor to handle your digital signage needs.\\n- Our software is used exclusively for on-premise digital signage. We include content management and hardware management under one interface.\\n- Dedicated, Expert Support 24/7/365 - because big brands rely on digital signage for sales and service, someone needs to have direct responsibility for network uptime.\\n\\nRead more about [STRATACACHE Digital Signage Services >](https://www.stratacache.com/en/services/)\\n\\n## Delivering Memorable Experiences with Digital Signage Software\\n\\nScalable performance is about meeting complexity with programmatic solutions. Your digital signage software needs to make it easier for you to manage the ENTIRE network from your cloud digital signage platform. That doesn’t just mean content management. It means hardware, network connectivity, POS data and more. \\n\\nSTRATACACHE Digital Signage Software is developed and customized to make a demonstrable impact on sales and profitability at scale. Our cloud-based solution works EVERYWHERE while allowing for nuanced control at a location level.\\n\\n### Content Management for Personalized Experiences\\n\\nPersonalization makes your brand easier, faster, more premium and convenient for customers, which drives loyalty and advocacy. [Seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen](https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying) (McKinsey, 2021). Personalization is now an imperative for large brands. \\n\\nAlthough digital signage software vendors support various levels of personalization, STRATACACHE is one of the few that has proven itself at the scale of the largest Quick Service brands in the world.\\n\\nTo us, personalization is not a buzzword. It is merely one of the best ways to maintain content relevance across large networks. Personalization is a technical challenge for many companies, but we build it from a few core content management features.\\n\\n### Digital Signage Software Features that Personalize Content\\n\\nAchieving relevance requires an understanding of your customer AND the context.\\n\\n- __Content Scheduling__ — Dayparting increases the relevance of content based on the time of day. Content can also be scheduled by time periods, such as seasons, though ideally the brand is creating new assets for these longer arcs.\\n- __Location-Based Authorizations__ — Defining user permissions gives your network the ability to self-organize within the structure that you provide. Top brands grant location managers authority to schedule their content to appeal to different personas depending on the time of day, which allows for differences across geographies.\\n- __Structured Content__ — Structured content is the foundation of personalization. It means that instead of one image with a line of beverages, your content management system understands each beverage as a separate object. This allows the content management system to tell the media player to display the relevant objects instead of a generic jpeg. Though you can still use content scheduling without structured content, structured content is the prerequisite for personalization. [Read more about structured content in our blog post on managed services](https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-consider-managed-services-for-digital-signage_2021/).\\n- __Programmatic Content__ — With structured content, your digital signage software can create custom rules that organize your content, so that you reach the right audience with the right content at the right time.\\n- __Database Integration__ — Personalization is driven by a 360° view of the customer, requiring digital signage to draw data from external sources, such as POS, CRM, ERP, Inventory, and more.\\n\\n### Digital Signage Hardware Management\\n\\nWhen you are operating multiple displays at 1,000+ locations, the hardware becomes an important piece of the puzzle. STRATACACHE hardware management tools provide critical, proactive insights into network operations, which allow digital signage personnel to proactively monitor the network, stopping 99% of problems before they occur, and helping to troubleshoot and solve problems quickly.  \\n\\n## Build a Digital Signage Platform that You Can Trust\\n\\nYour digital signage platform allows you to accomplish a wide variety of strategic objectives, as outlined in your content strategy. For Marketers, this usually means increased sales. Financial leaders often use digital signage to increase profitability by promoting key offerings. Operations can use digital signage as training, automation and self service tools. \\n\\n### Example Goals for Digital Signage\\n\\n- Average sales increase of 3–5%\\n- Boost unplanned purchases by 3–6%\\n- [Curbside pickup](https://www.stratacache.com/solutions/curbside-pickup-technology/)\\n\\n[Read about RBI International’s digital signage >](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-menu-boards-in-restaurant-brands-international-drive-thru/)\\n\\n__Deliver Leading Customer Experience__\\nWe focus on enterprise digital signage solutions that can accommodate global brands. \\n\\n__Reliable Platform__\\nDigital signage is our business, not hardware or software but all of the components that make your digital signage run. We take responsibility for the entire stack running your digital signage solution.\\n\\n__Partnership__\\nWe share best practices and experience with our customers based on decades of experience.\\n\\n## Ready to take your customer experience to the next level?\\nJoin the Top 8 US Retailers and Top 7 QSR Brands on the platform that drives content relevance at scale."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Dl5Y4plmnznVUJS4Gh99X","type":"Entry","createdAt":"2022-06-01T15:17:21.512Z","updatedAt":"2022-07-26T13:42:13.185Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_What Makes a Smart Digital Menu Board Smart?_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Making the move from print to digital menu boards allows you to prioritize customer experience. The value and upsell opportunities the technology delivers is proven and mature. Beyond modernizing the look of the restaurant and improving menu clarity, digital menu boards allow you to make real time updates, delivering relevance and accuracy. \\n\\nBy now, the word “smart” preceding a word or phrase implies a level of advanced functionality — your smartphone or smart car operate on a higher level of sophistication due to technology working behind the scenes. Smart digital menu boards up the ante on customer experience, employee experience, as well as offsetting aspects of day-to-day challenges (labor, supply chain, speed, accuracy) that are all too familiar for any quick service restaurant, grocery store or convenience store. \\n\\nIn any high volume consumer environment, smart digital menu boards speed up service, drive relevance and increase sales. The technology does this by automating and managing menu offering at scale to make your content more timely, attractive and customized to your current customers.\\n\\n## What does a smart digital menu board do exactly?\\n\\n- Deliver accurate, relevant menu content that updates in real time\\n- Personalize and contextualize promotions based on everything from geographic location, to weather and transaction history\\n- Integrate with technology, such as wireless sensors, cameras and AI to deliver responsive content\\n\\n### Components of a Smart Digital Menu Board\\n\\nRelevant content engages and converts. The tricky part is ensuring that content appeals to EVERYONE. \\n\\nSmart technology does this automatically, often by displaying a combination of static and dynamic content. Static content would be the menu. This might change for breakfast, lunch or dinner, but these are scheduled changes that most digital menu board content management systems can achieve without being smart. \\n\\nDynamic content would be your Limited Time Offer (LTO). A smart digital menu board manages this dynamic content separately, governed by a set of rules that you choose based on the data that your content management system has available. Is it a hot day? Display a cool beverage with crystal clear droplets of condensation running down the sides. Is it cold? Is it morning? Display a hot coffee with the steam rising. As you can imagine, these context-based content are more effective and can drive higher beverage attach, and profitability.\\n\\nSmart signage allows you to not only separate your dynamic frames, it allows you to programmatically choose what content to display. A handful of unique components enable this (and any) smart feature.\\n\\n__Smart digital displays__\\n\\nSensor-enabled digital displays improve how you show menu items, offers and promotions with optimal clarity and relevance. At a fundamental level, digital displays deliver a more engaging experience, but advanced technology brings in real-time, conditional information that drives on-screen relevance. This is true for digital menu boards for restaurants, near the deli counter in grocery stores, as well as in-aisle, near the made-to-order, coffee and checkout in convenience retail. Smart outdoor digital menu boards in the drive thru and order pickup areas deliver speed and convenience at a higher rate, moving guests through the line while improving accuracy. \\n\\n__Sensors__\\n\\nSensors are key components of the relevance and responsiveness of your digital menu board content. Strategically placed sensors allow you to gather data that gives valuable insight into what’s happening in and around your restaurant or store. Some of these insights include demographics, dwell time, gathering areas, asset detection and pathing throughout the store. By understanding customer and employee behavior, patterns and preferences, you can strategize (and measure, test and adjust!) exactly when and how content will be most effectively displayed. Similar to the responsiveness of online shopping, smart digital menu boards are honing in on what’s most relevant to current audiences. \\n\\nThere are options when it comes to choosing sensor technology. [Read our blog](https://www.stratacache.com/en/resources/white-papers-%26-reports/the-best-technology-to-measure-in-store-interactions-in-2022/) to see what technology is best for measuring in-store interactions. \\n\\n__Artificial intelligence__\\n\\nThe third component of making a digital menu board “smart” is artificial intelligence. AI delivers decision logic to menu items being displayed — this allows you to tailor the content to what is shown, when, where in the menu design, and even who is seeing the content. With a sound strategy in place and learning over time, AI allows you to personalize, automate and optimize the store, restaurant interior and drive thru experience to improve sales, loyalty and efficiency. \\n\\n## Drive More Sales and ROI\\n\\nSmart digital menu boards are proven to increase average check in any high volume consumer environment — in the QSR drive thru, inside the convenience store, at the grocery store deli counter, movie theater and more. \\n\\nDigital displays allow you to: \\n\\n- Display your menu with optimal clarity\\n- Increase attention with engaging video\\n- Drive menu relevance with simple, real-time content updates\\n- Ensure clarity or current menu offering, process and status\\n\\nSmart digital menu boards: \\n\\n- Offset labor and supply chain challenges with peak menu optimization\\n- Customize content based on conditional factors such as weather, crew, overage/supply changes\\n- Implement suggestive selling\\n- Personalize menu content. For known loyalty customers, this customization can be down to a one-to-one personalization and suggestion of preferred items or complementary items\\n- Give deeper insight into KPIs such as improved average check, LTO sales, speed of service and order accuracy\\n\\n### Connect the online ordering and order pickup journey\\n\\nPersonalization is not only good for businesses; customers love it. Out of 4 consumers, 3 expect personalization and get frustrated without it (McKinsey, “The Value of Getting Personalization Right…”). Customers want personalized experiences because relevant information means they do not need to say no. They feel more connected, understood, and considered. \\n\\nOmnichannel is a great example of the power of personalized content. Today’s top quick service restaurants use personalization in their drive thru and curbside, allowing customers to pick up online orders as they prefer. This coordination requires smart signage that can deliver order confirmations to omnichannel customers, but then display the menu to customers that have not yet placed their order.\\n\\nA traditional digital menu board shows images and enticing video of your menu offering, Limited Time Offers (LTOs) and promotions. A modern digital menu board is a dynamic, data-driven communication platform that is truly integrated in your communications strategy, opening major opportunities for customer loyalty, engagement and satisfaction. Connect with your customers on mobile and seamlessly continue the conversation in the restaurant or the store. \\n\\nThe accuracy and convenience of “smart” digital menu boards begins before the customer places their order. Taking into account real-time, conditional insights, digital menu boards deliver a relevant, customized experience for the consumer. This is particularly true in the drive thru. Digital signs and menu boards allow you to greet the customer, highlight LTOs and high margin items, display relevant menu suggestions and ensure accuracy with a menu confirmation board. Digital menu boards in the drive thru open up an opportunity for true one-to-one personalization. By recognizing known, loyal customers when they enter the drive thru, rules on the backend can trigger the digital menu board to update in real time, promoting items that appeal to each unique customer, or highlighting relevant, higher margin menu items. \\n\\n## Digital Menu Board Software: Managing content and hardware at scale\\n\\nScale is the most important factor to consider when approaching a new digital menu board deployment. Most content management systems are designed with a small handful of endpoints in mind: mobile, tablet, and desktop. In digital signage, often we see variations in content across locations. Everything from pricing to LTOs needs to be flexible. \\n\\nYour CMS also needs to be able to accommodate network differences. Rural locations might have far less bandwidth for image downloads than urban locations. How and when will low-bandwidth locations download digital menu board content without interfering with business operations? \\n\\nDigital Menu Board Software will accommodate locales for both the network and end-users.\\n\\nRead our blog, [Digital Signage Content Management](https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-content-management/) for a deep dive on Digital Menu Board Content Management for enterprise networks.\\n\\n## Digital Menu Boards for Restaurants: Key considerations\\nFrom a tactical and future growth perspective, operators should consider these questions as they approach vendors.\\n\\n- Does your digital menu board technology partner have direct experience and authority over hardware and software for digital signage?\\n- How will you integrate live data into your content?\\n- Does your [content strategy](https://www.stratacache.com/en/resources/blogs-%26-articles/content-strategy-4-best-practices-for-digital-signage/) break out segments by daypart, considering actual work conditions such as the number of employees you have on the floor and how busy they will be? Does it provide goals and hypotheses that your test project will answer?\\n- Can your provider integrate with any Point of Sale (POS) or loyalty app, or are they tied to specific technologies?\\n- Is the solution proven at scale?\\n- What does support actually look like in terms of expertise and ability to solve real problems?\\n- Is there room to grow the digital menu board into advanced use cases, including AI- and sensor-driven personalization and responsive systems?\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2amOemC0QGF6vRS1sjIRX4","type":"Entry","createdAt":"2022-03-25T14:33:57.069Z","updatedAt":"2022-07-26T13:41:11.219Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Digital Signage Content Management_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Your choice in Content Management System (CMS) defines the potential ROI digital signage can achieve. A CMS can and should enable you to manage thousands of displays, delivering consistent but personalized content. It needs to execute your brand promise in a way that speaks to the customer on their terms. \\n\\nThe stakes are high for enterprises. Brands that can localize to the context of their customers increase customer-centricity, increasing their perceived value and the attractiveness of their offerings. According to a November 2021 McKinsey Report, 71% of consumers now expect companies to deliver personalized interactions, and 76% get frustrated when companies do not personalize communications. Faster-growing companies drive 40% more revenue from personalization than their slow-growing competitors (McKinsey, “The value of getting personalization right—or wrong—is multiplying.”). \\n\\nPersonalization has dramatic implications on the prospects for your business, and the digital signage CMS is the cornerstone of your in-store personalization efforts. The CMS defines your ability to manage the network at scale: whether you will be able to handle over 1,000 locations. It also defines the relevance of your messaging and your ability to connect with customers. \\n\\n## What Features Do You Need in a Digital Signage CMS?\\n\\nWeb and mobile applications have set the standard for interactions with big brands. Without question, consumers see incredible value in having accounts with their favorite companies. Purchase history, as well as personalized recommendations and offers strengthen the bond with businesses by increasing the convenience of subsequent transactions. \\n\\nDigital signage Content Management helps to achieve that brand promise on store premises. In some industries, competition already centers on the in-store digital experience. Industries like quick service restaurants, luxury retail and banking define winners and losers by their ability to deliver on digital expectations, in-store. Similar trends are starting to emerge for grocers, convenience stores and large venues, as well. Increasingly, big brands in these industries need scalable digital signage cms to help them personalize interactions at scale.\\n\\nHow do you ensure your digital signage CMS will have the capability to scale. We’ll discuss a few of the most important features to identify in your needs assessment as a big brand.\\n\\nAs digital signage deployments increase from 100 to 1,000+, and as they move from basic deployments to more advanced features and use cases, they start to encounter a wide variety of needs and bottlenecks. These issues are rarely seen in Proof of Concept Deployments but then become painful later down the line. By taking some extra time on elements like the Content Strategy and Needs Assessment, large brands can accelerate their digital signage projects (and increase digital signage ROI).\\n\\nHere are some of the most common problems.\\n\\n### Bandwidth\\n\\nInternet connectivity is not a problem at all locations, but it can become a bottleneck in some stores or regions. It also tends to become more noticeable as businesses deploy high-definition video and image content with greater frequency. \\n\\nThere are a few workarounds to this issue and one elegant solution. \\n\\nThe simplest solution is to set the content strategy at the limit of the lowest common denominator. Take the lowest bandwidth locations as the bottleneck for the entire network. This approach can limit the content strategy, and we would not recommend it for businesse that compete on customer experience.\\n\\nA second workaround is the ability to manage location groups and assign specific rules to each group. This would allow you to create a unique strategy for locations with low bandwidth — one that requires less bandwidth to function. It triages the bandwidth limitation; however, the downside is increased complexity. You might send low-definition files to one group and high-definition to another, for instance. But content creators must either consider how their images will appear in different resolutions, or they will exert preference to one group, and the other can suffer. \\n\\nThe elegant solution is to use a digital signage CMS that supports the hardware. Media players have Gigabytes of storage space, as well as CPU and GPU resources. A “Smart” CMS will capitalize these resources with Asset Management and Device Management / Reporting. \\n\\nBe sure to ask about:\\n\\n- File storage and processing infrastructure: Does it happen in the cloud, at locations or both?\\n- Structured data: Is there a system to use structured data to integrate lightweight real-time data from the cloud with large media files located on the Edge?\\n\\n### Schedule Management\\n\\nSchedule management should be standard for any digital signage CMS. A CMS does not need a schedule when it manages a website; in this case the user dictates the “schedule” with event triggers, such as clicking the mouse on a product. Many digital signage systems do not use touchscreens, however, so the schedule must be set and managed by the CMS, itself.\\n\\nBe sure to ask about:\\n\\n- Basic dayparting and playlist features\\n- Walkthrough of editing and managing dayparts -\\n- How the CMS integrates / customizes scheduling from a global to a local level\\n\\n### Dynamic, Rules-based Playlists are a prerequisite for Personalization\\n\\nPersonalization brings together “lightweight” data from various sources to deploy relevant content to the right audience at the right time. This can be hard-coded in a Proof of Concept, but to deliver true personalization at scale requires an easily navigable system for writing, managing, and executing, and maintaining rules.\\n\\nBe sure to ask about:\\n\\n- Walkthrough the process of writing, maintaining and deploying rules\\n- Integrating lightweight data, like pricing and purchase history with content deployment\\n- Authorization and security: Can location managers and content creators influence content without risking brand integrity?\\n\\n### Point of Sale Integration\\n\\nPersonalization is most frequently based on the sale and purchase history of the customer, as well as business data. Think Amazon’s suggestive sell: “Customers who bought what you are looking for also purchased these other items…” To deliver a similar experience in-store requires the CMS to speak with Point of Sale systems. Except not all CMS work with all PoS. E\\n\\nFor digital signage, this requires the CMS to speak with Point of Sale to deliver\\n\\nBe sure to ask about:\\n\\n- Point of Sale Integrations: Is the CMS PoS agnostic?\\n- Can PoS data process on the Edge? If not, how long does it take from PoS data to travel back to the cloud for processing, then deploy content back to the customer?\\n\\n## Your Content Strategy, Executed across all Digital Signage\\n\\nWith a content management system designed to scale, your organization will have all the capabilities it needs to execute your content strategy. All of the nuts and bolts really just boil down to the ability to communicate the brand in a way that is personally relevant to customers. \\n\\nExactly what those interactions look like depends on your industry and use cases for your digital signage. Similarly the ROI digital signage will achieve depends on your content strategy — the specific goals you are trying to achieve with each audience segment. \\n\\nBut the journey does not end with initial deployment. As a basic capability, your digital signage CMS will enable your organization to add or subtract locations, localize and personalize content, and keep your screens functioning 24/7/365. \\n\\nA scalable digital signage system reduces your response time from weeks or months, to a matter of days. If you are using a digital menu board, you can change prices instantly. You can publish new offers and promotions, corporate social responsibility achievements, and more, all within seconds. \\n\\nYou have total control of how your brand interfaces with customers. This capability cannot be emphasized enough. In fact, the ability to respond to global changes helped quick service restaurants maintain their revenues during the global pandemic, gaining market share and growing in one of the industries hardest hit by changing health concerns. \\n\\nRead more how Quick Service Restaurants Use Digital Signage in our White Paper: [The Evolution of the QSR >](https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/)\\n\\n## Learn More About the Digital Signage CMS Powering STRATACACHE Customers\\n\\nSTRATACACHE deploys a proprietary digital signage CMS to support 8 of the Top 10 Quick Service Restaurants and 7 of the Top 10 US retailers. We develop our digital signage platform to support personalization at scale.  \\n\\nHere are some of the high-level features of STRATACACHE digital signage CMS:\\n\\n- End to end system monitoring\\n- Asset Management\\n- Device Management / Reporting\\n- Schedule Management\\n- Dynamic, Rules-based Playlists\\n- Point of Sale Integration\\n\\n### Not just CMS, dedicated support and services\\n\\nSTRATACACHE is not only a software vendor. We are an end-to-end technology partner. We regularly support our customers with active development and customization, creative, UX/UI, data science, installation, consultation and planning, distribution, and more. We offer more than a digital signage CMS; we offer everything your brand will need to excel with your signage investment.\\n\\nFor enterprises, we highly recommend managed services in addition to a CMS. The specialized skills involved with digital signage are difficult to find, but we have cultivated a deep talent pool, located in 28 offices across the globe. We highly recommend that you leave the technology to us, so you can retain laser focus on your brand. \\n\\nWe are the most capable and experienced partner to do that for you.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70AbFhREz8i8Hmu0ouVMk5","type":"Entry","createdAt":"2022-07-23T01:44:26.726Z","updatedAt":"2022-07-23T01:44:26.726Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_Stratacache_Designing a Connected Retail Experience_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Question for Professional Services?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Dh3Zn3glGfEOiWmgmg0Fx"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"20f7uTvFidUd97QDSiMefd","type":"Entry","createdAt":"2022-07-23T01:44:25.237Z","updatedAt":"2022-07-23T01:44:25.237Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_Stratacache_Designing a Connected Retail Experience_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2ssOSFvhggE9O0SNXZCdGu"}}},"title":{"en-US":"Blog | Designing a Connected Retail Experience"},"description":{"en-US":"Rob Avery, STRATACACHE’s VP of Professional Services, was recently interviewed for an article on the connected store and how IoT and digital solutions play a major role in delivering on customer expectations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7IOv15V2f6AhJRrNDOZSJU","type":"Entry","createdAt":"2022-07-23T01:44:24.431Z","updatedAt":"2022-07-23T01:44:24.431Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_Stratacache_Designing a Connected Retail Experience_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Rob Avery, STRATACACHE’s VP of Professional Services, was recently interviewed for an article on the connected store and how IoT and digital solutions play a major role in delivering on customer expectations. Rob’s crazy smart team have a  martech services, ad tech and agency background. They work directly with STRATACACHE clients on all aspects of retail digital solutions including gathering insights and research; project discovery and strategy; implementation, evaluating the project’s success and ongoing optimization. That optimization can come in different forms  — from validating a hypothesis of what’s happening in the store to testing the digital solution and measuring the success. \\n\\nAt the heart of these digital solutions is the UX —  start with the customer, work backwards in the technology. Below, Rob explains some of his team’s process, industry challenges, identifies retail industry trends and explains what’s important to understand about in-store technology. \\n\\n## Connecting Martech Services to Digital Solutions: Q&A with Rob Avery\\n\\n### Simplifying Complex Persona Knowledge into Streamlined, Simple Experiences\\n\\nQ: Understanding and implementing a connected in-store journey and digital solutions comes with challenges. What are some of the big challenges your martech services team has been tackling? \\n\\nRA: One of the big challenges that retailers have gotten really good at, as UX has become greater in importance, is understanding all the different personas and how they interact with their brand. Gathering these personas and putting them into addressable buckets and labels allows retailers to create areas of novelty and delight throughout the store for those specific personas. \\n\\nWhere retailers are facing a challenge is that personas are becoming more granular in detail. We can get a massive amount of info about our shoppers’ personas online. Connecting that to what\'s happening in the physical space is the difficult part. How can I identify and address them? With the granular detail, there’s a huge opportunity in connecting the dots between online what that translates to in the real world, in the store. This can partially come through sensor tech to make a 360 degree view of your customer. Seeing the lift that you\'re getting is one of the challenges we\'re working through with our customers. \\n\\nThere is a challenge and again, an opportunity, in understanding customer expectations. These expectations have been changing, especially with the pandemic. Customers want things to be as seamless as possible. How do you make something seamless when there\'s fragmentation of knowledge - you don\'t know tactically what that translates to when they\'re standing in the store, ready to purchase. If it\'s persona A and they\'re in the store shopping, you want to inform and delight them. Digital solutions improve all aspects of a seamless store experience, things like product discovery, BOPIS, in-store pickup. Often you’ll have customers who don\'t know much about the products or brand. The challenge is how do you cast a wide enough net to make the experience as easy as possible.\\n\\n### Connecting Digital Solutions\\n\\nQ: What are some examples of digital solutions that are most successful as part of designing a connected in-store experience? What are the major retail brands embracing? \\n\\nThere are a lot of ways digital solutions are improving store design and connecting the online and in-store worlds. The first thing that comes to mind is making in-store pickup smarter, easier. This has proven to be important for the seamless customer experience. Letting the customer have the transparency of information throughout the experience — where their order or product is, how long it will take to deliver, where they are in the queue — this connects the shopper and shows that the brand is taking their experience into consideration. \\n\\nBecause of the pandemic, the US is coming around to the idea of QR codes and using them to clearly communicate with customers, hands free. If you can create an app that hits everybody, all your customers, you can have a unified solution and experience for all of your customers. \\n\\nAnother success is translating from digital to physical with ease of finding items in the store — digital solutions such as in-store tablets or touch screen kiosks offer product wayfinding for easier product discovery. This is important to ensure customers are finding what they came to the store for, but also giving them the option to explore and discover other products and their details, while telling them exactly where to locate the item in the store or aisle. I\'ve seen it done very matter of factly. For instance, in a hardware store there might be information that shows you here\'s the aisle you’re looking for, here\'s the section and here\'s the exact bin. As a customer, I may want to get in and out as fast as possible. \\n\\nAs some brands are working through curbside pickup, sometimes it\'s easier for customers to run in and get what they need rather than waiting in a parking space. This goes back to the transparency of the process and the information. In curbside pickup, if customers are informed through clear communication — think of curbside pickup technology such as a digital sign, native app notifications or SMS notifications — they know where they are in the pickup journey. Digital has been successfully connected with the physical. \\n\\n### IoT Technologies to Create Interactive, Personalized Journeys\\n\\nQ: How does IoT play a role in shopping journey aspects such as monitoring customer experience, insight into store foot traffic and generating actionable data?\\n\\nRA: We talk about native apps, facial recognition, beacons and all the interesting and crazy stuff you can do with IoT. We\'ve used some pretty basic tech, like a 3D camera system, to help prove or validate a hypothesis. If you have a hypothesis about something happening in your store, let\'s put some tech in and see what\'s happening. We can explore where to place a product, where to put the check out, seeing if there\'s any lift. This isn’t a digital solution that includes geofencing or native app integration — this is really a relatively simple example. That said, there are successes all along the spectrum. \\n\\nCurbside pickup technology, such as geofencing combined with digital signage, is informative to sales associates and staff as well when there is signage in the back of house. This extends the transparency of the pickup process and journey. Staff know where the customer is through two-way communication that allows retailers to facilitate that seamless journey. They know where the customer is when they hit the parking lot and even know exactly what parking spot they\'re in. Allowing SMS communication between guests and back of house further facilitates transparency. \\n\\nThe experience can involve curbside pickup technology that makes the pickup as seamless as the retailer’s goal. Some brands want the most seamless experience possible, where the customer doesn\'t have to do anything when they pull into their space for curbside pickup. Digital signage should still be used to clearly communicate to the customer where they are in the journey. Let me know that I’m valued by giving me a seamless amazing experience, consistently across stores and repeat visits. \\n\\nThere is mature, proven technology that allows for sub-meter accuracy of where the customer is. This can be in the store or extended to the parking lot. There’s a full spectrum of what technology can be involved in delivering these digital solutions. You can use cameras to measure traffic. Or, we can work with you on more bleeding edge tech, like a geofence combined with a sensor, a native app, on-site digital signage, and data insights to really gain that 360 view of the customer journey, with full front and back of house transparency. Being able to pivot and make changes based on the data you’re receiving in real time — that’s how you customize and personalize the experience. That’s when it becomes truly seamless. \\n\\n### Design Thinking\\n\\nQ: When approaching digital signage solutions, what is something retailers may not have top of mind, but you find valuable. \\n\\nRA: Working with a data science team to really understand what’s happening in testing is very beneficial. Rotate content on a daily basis and get that data to see what changes you get from A/B content testing — a data team can help you realize what is successful and measure that. We approach discovery, ideation and creation and continued success with a specific crawl, walk, run strategy with our customers. Learn from the incoming data. Apply new content and strategies to that data. Again, being able to pivot in the moment to meet the customer and their expectations during the journey.  \\n\\n### Applying Design Thinking to Martech Services\\n\\nQ: How do interactive digital signage, tablets and kiosks enhance the customer experience and enhance their brand experience?\\n\\nRA: UX is at the core of what we\'re building. It\'s foundational, directional, it\'s our north star for trying to solve customers\' and brands\' problems. We’re looking at personas and what retailers are trying to accomplish with their customer experience and what the hurdles are. We worked with a major retailer who wanted an interactive kiosk in big box stores. There were some big challenges they were facing. The persona of their shoppers was an older demographic, less tech savvy, shoppers who would have a lot of questions, looking for immediate response and results. The brand also doesn’t have their own retail locations, so they are exclusively selling inside other retailers. So it\'s really important for the kiosk to be prepared to understand the persona and be that expert that walks the shopper through all of their questions. \\n\\nBefore we built anything, we started with the UX. Our UX team spent time understanding the personas that the brand had already gathered, and then put together clickable prototypes showing how the customer gets to the info they need. We did user testing to poke holes in hypothesis and theories, to help us find the best UX path. That work netted out a blueprint that we\'re constantly referring back to while it\'s in development. Users test the actual product in the environment. We’re getting refined feedback from what we’ve built out. So it’s great to have the interactive kiosks built in a way that starts from the customer and works backwards. The brand is excited about it, and they know it’s going to help the customer experience as much as possible. \\n\\nMy team has ad tech, martech and agency background, which is foundational to the things we\'re building. We’re introducing digital solutions such as kiosks into the digital signage space when there\'s an opportunity for tech to help with interactivity and user experience.  \\n\\nOne of the things we\'re seeing in discussions with many retailers is that  customers want subject matter experts when they’re in the store. They want to be able to ask in the weeds questions about details and limitations. But true subject matter experts don\'t scale. There was a time when you could walk into a DIY store and a retired master plumber was ready to answer your questions; that\'s not the case anymore. Employees that may or may not know details about products. When you\'re spending your hard earned money, you want to know as much as you can. With online shopping, shoppers can get reviews, videos, feedback. That customer expectation translates into real-life retail. They expect a comparable level of information and there are several ways digital solutions can deliver that information and expertise. On-display QR codes, interact with information displays, or even peer-to peer-video set within an in-store kiosk where you can ask your questions during product discovery. A virtual SME is more scalable. \\n\\n### Digital Solutions that Drive Sales Targets\\n\\nQ: What are some digital solutions that are important in store design to support sales associates with promotions, shopper assistance, up- and cross-selling?\\n\\nRA: You can bring in digital display solutions for customer experience aspects such as assisted selling, product wayfinding and displays in non-traditional formats such as digital shelf edge displays. A store isn’t going to outfit the entire space with a variety of digital displays. But, strategically, brand sponsorships tied to brand dollars, or higher margin items like olive oil, wine, and experiential retail would be some of the areas where an investment in technology makes sense. Pinpoint areas where shoppers want to learn about the product. Or maybe you want to educate or cross- or up-sell about associated products or services. Think about the cosmetics area in a big box, grocery or brand store. In-aisle or end cap displays can feature beauty quizzes, show influencer content on displays showing product suggestions. Product wayfinding digital solutions can direct shoppers to find the product they’re looking for and click to add it to their bag. This can be done through a sales associate or right within the technology. \\n\\nWe’re working with a brand that want to focus on customer experience, assisted selling, having a smaller subset of products but embracing the ecommerce customer experience. They want their shoppers to be able to easily add to their bag. Their new strategy is to put more product in the warehouse and lessen floor space, allowing them to focus on the high-end customer experience. If you want the product, you hit a button on a tablet, assisted by a sales rep or self service, add to your cart and the product is brought up to the front for you. Technology makes this customer experience possible. \\n\\n### How Should Retailers Get Started?\\n\\nQ: Where are trends heading and where should retailers turn their focus?   \\n\\nRA: User experience. Start at the customer, work backwards, dive into finding out what experience their shoppers are looking for. Do they want to be in and out of the store? Are they looking to talk to an expert? How can brands use one-to-one personalization, tailoring content on digital displays to specific shoppers. \\n\\nAllowing shoppers to enter their phone number or scan a code so they can get in and out as quickly as possible and don’t have to dig through tons of products might be the perfect experience for their shoppers. Real-time updates have shoppers only seeing the brands and info that they want to see, and what is relevant to them personally. That’s happening online through personalization. Online they are seeing curated content. How can we take that same scenario and put it in the store, in the aisle and the retail brand experience. Customers are leaning into giving information in a secure way because they want a better shopping experience. When people opt in to giving information, there’s an expectation of personalization, saved time and receiving relevant information, and it does delight them. \\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"53mScWnlyRWgWYk6zEXhTD","type":"Entry","createdAt":"2022-07-18T17:23:22.147Z","updatedAt":"2022-07-18T23:43:45.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"download-para-IG_Stratacache_Designing a Connected Store Journey_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2PeyD2uCffwkWK0aralw8D"}}},"ctaText":{"en-US":"Desiging a Connected Store Journey"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7tbn8ejd8KrWnU6kx0S4Fm"}}},"fileButtonText":{"en-US":"Download the report"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3G5byAAkjzvVraSYrFUHNM","type":"Entry","createdAt":"2022-07-18T17:23:19.818Z","updatedAt":"2022-07-18T23:40:48.883Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_IG_Stratacache_Designing a Connected Store Journey_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6ApJRMJ5klUSzZzr8BJXvb"}}},"title":{"en-US":"White Paper | Designing a Connected Store Journey"},"description":{"en-US":"This special report by Retail TouchPoints discusses how retail establishments are incorporating Internet of Things (IoT) technologies into the store to connect digital and real-world shopping experiences under holistic, omnichannel journeys. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4a7eRCCSt78My9XrgcWMhW","type":"Entry","createdAt":"2022-07-18T17:23:19.143Z","updatedAt":"2022-07-18T20:30:52.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_IG_Stratacache_Designing a Connected Store Journey_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In our increasingly connected world, retailers are looking for new and innovative ways to merge the online and in-store shopping experiences for their customers. This special report will focus on the latest trends in retail design, and how retailers are using sensors, mobile devices, and interactive digital screens and kiosks to create an omnichannel shopping experience.\\n\\nAs the retail industry becomes increasingly competitive, retailers are looking for ways to differentiate themselves from their competitors. One way they are doing this is by investing in cutting-edge technologies that can provide a more seamless and connected shopping experience for their customers.\\n\\nSensors, mobile devices, and interactive digital screens and kiosks are just some of the technologies that are being used by retailers to create an omnichannel shopping experience. By using these technologies, retailers can provide their customers with a more personalized, convenient and consistent shopping experience that is tailored to their individual needs and preferences.\\n\\n## Why Omnichannel?\\n\\nMany retailers developed their eCommerce sales over the last two years, and some of the most innovative took further steps to introduce new service channels, like curbside pickup or delivery options. With global health concerns largely abated, customers continue to use these additional avenues — major brands have proven that giving customers more options strengthens relationships and trust, leading to higher retention and engagement.\\n\\nOmnichannel provides customers with a consistent experience, whether they are shopping online, in-store, or through a mobile app. It\'s about options. True omnichannel allows customers to operate in a way that is becoming increasingly intuitive to more and more customers. \\n\\nHere are a few examples: 1) The purchase journey begins online and finishes in store; 2) The shopper picks up an item curbside, and they see a promotion for an item that starts a new purchase journey, in-store; 3) Shopping in-store, a shopper searches for customer reviews of an item or does a price check. \\n\\nThese shopping behaviors that cross the digital divide and back again are becoming increasingly common. Omnichannel only maintains the convenient option of continuing that shopping experience within a secure, branded space. Maintaining that connection while giving shoppers the freedom to research, compare, and buy anywhere is the crux of omnichannel ROI. That consistency builds trust and loyalty between the customer and the retailer.\\n\\n## How Are Retailers Achieving Omnichannel?\\n\\nIn this special report, \\"Designing a Connected Store Journey,\\" Retail TouchPoints explores the nuts and bolts of omnichannel. What results can brands achieve when they set up an accurate, data-driven view of how customers are interacting with the store? How can \\n\\n- Personalization\\n- RFID and IoT solutions\\n- Real-time data on what is happening in the store\\n- Multifunctional efforts that organizations use to deploy omnichannel\\n\\n### Related Reading: In-Store Measurement Technology\\n\\nIf you are interested in a deeper dive into IoT technology for measuring store behavior, check out our guide, “[The Best Technology to Measure In-Store Interactions](https://www.stratacache.com/en/resources/white-papers-%26-reports/the-best-technology-to-measure-in-store-interactions-in-2022/)”\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NVjGR7gTlfli9fwwCSOwu","type":"Entry","createdAt":"2022-07-06T18:11:52.245Z","updatedAt":"2022-07-14T11:32:27.724Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital signage engages customers and employees in productive brand interactions. With touchscreens and sensor-driven signage, these interactions allow businesses to deliver personalized, memorable experiences. Behind the scenes, impact is Operations and Marketing Driven. Memorable means brand reputation; personalization converts to convenience, satisfaction and efficiency. The flexibility of digital signage means that it can be used to drive any range of business goals. \\n\\n<span style=\\"font-size: 26px !important;\\"><b>Trusted by 8 out of Top 10 Quick Service Restaurants and 7 of the Top 10 US Retailers</b></span>\\n\\n## Digital signage technology for enterprise\\nUnderstand the hardware, software and content behind digital signage systems, so that you can plan a successful, scalable deployment. \\n\\nSTRATACACHE does it all — from indoor and outdoor displays, to media players, cloud-based software, custom applications and content management.\\n\\n### Digital Signage Display Solutions\\nCommercial-grade displays designed for reliability and scale. \\n\\n![STR outdoor digital signage single](//images.ctfassets.net/lx4pzcb22oh0/4wULmAEV8fAzAdE0KLVsEX/3998fb09041bce73e16ae3cd5f285edd/STR_outdoor_digital_signage_single.png)\\n- Indoor Displays\\n- [Outdoor Displays](https://www.stratacache.com/en/resources/blogs-&-articles/is-outdoor-digital-signage-still-relevant/ \\"Outdoor digital display solutions\\") with Category 5 hurricane rating\\n- 1,000 Unit per week capacity\\n- 1,400 PSI water test chamber\\n\\n<span style=\\"font-size: 26px !important;\\"><b>3.3 Million Digital Signs Delivered</b></span>\\n\\n### Interactive displays and specialized screens\\n\\nAnyone can build a standard display.  STRATACACHE builds specialty hardware that drives industry-leading customer experience. Choose the display types to suit your use case.\\n\\n__Commercial All-in-One Touchscreens__\\n[LINQ tablets](https://www.stratacache.com/en/solutions/linq-commercial-tablets/ \\"LINQ Commercial tablets solution\\") give customers control of their purchase experience, while also saving location employees extra work. These operational efficiencies drive success for an increasing number of industries and brands.\\n\\n__Endcap Displays__\\nDesigned for high-traffic retail environments, such as grocery, convenience and retail.\\n\\n__Smart Pickup Solutions and Digital Lockers__\\nEnhance the pickup experience with personalized signage.\\n\\n__Smart Shelf with Accessories__\\n[Read more about LINQ Shelf Edge >](https://www.stratacache.com/en/solutions/linq-shelf-edge-displays/)\\nEquip LINQ with camera, barcode scanner, or mobile sensor to unlock the next level of personalization, self-service and frictionless purchasing options.\\n\\n### Media Players\\nHardened for performance, compatibility & stability.\\n\\n![STR Media Player](//images.ctfassets.net/lx4pzcb22oh0/3OgPkfhVQaWRW6boxgvfDN/12dad8824ce7556d7a35e08a583d2d63/STR_Media_Player.png)\\n\\n- Edge hardware, proprietary design and manufacturing\\n- Display agnostic, redundancy in place\\n- High-temp, 24/7 operation\\n- Continues playback during network outages\\n- Single, Dual, QUAD and 4K options\\n- Linux or Windows based hardware\\n- Enhanced security\\n\\n__Content Acceleration__\\nLarge networks always have outlier locations with unique network constraints. STRATACACHE has solutions in place to ensure that you can deliver a consistent brand experience. \\n\\n__Content Accelerators__\\nAdvanced caching to boost speed, responsiveness and definition.\\n\\nExample applications:\\n- Video walls\\n- Cruise ships\\n- Stadiums\\n- Large campus\\n\\n[STRATACACHE Content Acceleration >](https://www.stratacache.com/en/solutions/content-acceleration/)\\n\\n### IoT Sensors\\nDeliver connected, interactive experiences by introducing real-time, anonymized data into the digital signage system. \\n\\n__1. Monetize your ad network__\\nThe brands you sell want to push the dial in their favor. Use sensors to connect the dots from digital signage ads to revenues, so that you can support the price of your ad space with precise data. \\n\\n__2. Understand customers__\\nAnonymized data gives you an objective view of how traffic moves through the store. Our solutions are GDPR compliant — the gold standard in consumer privacy and ready to deploy across the globe.\\n\\n__3. Optimize content__\\nThe real journey begins once you understand how customers interact with the store. Now, you can see where your execution falls short, so you can experiment with content. Make a change to see how it impacts dwell time and pathing. \\n\\n__4. Interactive experiences__\\nWebsites use triggers to create immersive, interactive purchase experiences. Introducing sensors in combination with digital signage provides the same capability.\\n\\n### Digital signage software\\nSTRATACACHE develops and uses proprietary digital signage software to manage our clients’ networks. That means dependability, rich features and practical customization. \\n\\n- Content Management\\n- Device Management and Monitoring\\n- Rules-based content triggers\\n- [Cloud-based digital signage](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/cloud-based-digital-signage-for-enterprise/&sa=D&source=editors&ust=1657134692928567&usg=AOvVaw0XK9YTeqKR6E6ReqZP5PlJ)\\n- Intelligent Suggestions: Upsell based on purchase history\\n\\n[Read more about STRATACACHE Digital Signage Software >](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-software-that-is-built-for-scale/&sa=D&source=editors&ust=1657134692929354&usg=AOvVaw3aaZer9mNYdZ7KlAosdyN-)\\n\\n## What can you accomplish with digital signage?\\nWith goals as diversified as customer experience, operational efficiency and ad monetization, every organization uses digital signage to achieve unique goals.\\n\\n### Sample goals in your digital signage content strategy\\n- Increased basket size\\n- Increased add-ons\\n- Order accuracy\\n- Reduced labor requirements per sale\\n- Increased success of promotional advertisements\\n- Multichannel and omnichannel sales\\n- Attract and retain customers\\n- Much more\\n\\nWe take these high level goals and often help businesses refine them into discrete, measurable, testable metrics that allow us to design a prototype and start testing.\\n\\nDon’t know what to test? [Read more about creating a comprehensive digital signage content strategy >](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/content-strategy-4-best-practices-for-digital-signage/&sa=D&source=editors&ust=1657134692931991&usg=AOvVaw395VdeBbMLyjHyJyA41qhg) \\n\\n- [Quick service restaurants](https://www.google.com/url?q=https://www.stratacache.com/en/markets/quick-service-restaurants/&sa=D&source=editors&ust=1657134692932697&usg=AOvVaw1ekNMgHwT8PwTSXmuIopMb) build efficiency and convenience into their ordering and pickup options with digital menu boards, digital drive thru and interactive kiosks.\\n- [Retailers](https://www.google.com/url?q=https://www.stratacache.com/en/markets/retail/&sa=D&source=editors&ust=1657134692933022&usg=AOvVaw0w38Wf0gmolxtluq5rravG) extend e-commerce to physical storefronts and personalize the purchase experience to provide satisfying customer experiences that keep customers coming back.\\n- [Retail banking](https://www.google.com/url?q=https://www.stratacache.com/en/markets/banking-finance/&sa=D&source=editors&ust=1657134692933382&usg=AOvVaw0S0gbVR6LBHsu-29apOKgy) uses digital signage to build trust and credibility with customers.\\n- [Convenience Stores](https://www.google.com/url?q=https://www.stratacache.com/en/markets/convenience-store/&sa=D&source=editors&ust=1657134692933699&usg=AOvVaw3RgCNOxGCev9GxuJlJD5rj) attract customers into the store and increase food-to-go sales.\\n- [Airports](https://www.google.com/url?q=https://www.stratacache.com/en/markets/airports/&sa=D&source=editors&ust=1657134692934037&usg=AOvVaw2qJJeHSt_hIX9SQmbOv8Gb) have used digital signage for decades but are only now exploring deeper integration with information technology to streamline passenger experience from check-in, to flight, to baggage claim.\\n- [More industries >](https://www.google.com/url?q=https://www.stratacache.com/en/markets/&sa=D&source=editors&ust=1657134692934374&usg=AOvVaw3FJSCw_bQ65vtbmjkyCrKt)\\n\\n### Start Planning Your Next Project\\nMost digital signage projects develop iteratively. They deploy an initial platform, sometimes a prototype, measure results and expand with increased confidence.\\n\\n1. __Envision__ — Understand what challenges digital signage will address.\\n2. __Plan__ — Architect a digital signage solution.\\n3. __Design__ — Design content and develop custom solutions to manage information.\\n4. __Install__ — Implement hardware, software and initialize content creation.\\n5. __Optimize__ — Analyze feedback and optimize the system for peak performance. Possibility to scale or expand.\\n\\nAt STRATACACHE, our services team will walk your organization through the process so that your digital signage platform measures up to its potential. \\n\\n## Why Trust STRATACACHE with Your Digital Signage?\\nOur customers choose STRATACACHE as their digital signage partner because they know we will deliver the best solution to meet their needs. No other digital signage partner has more experience, talent or resources.\\n\\n### Diverse experience across industries and geographies\\n<span style=\\"font-size: 26px !important;\\"><b>1.5 Billion+ daily viewers in over 100 countries</b></span>\\n\\n- 1,150 Employees\\n- 4 Continents\\n- 23 Languages\\n- 1.9 Million Managed Devices\\n- 28 Offices\\n- 3.3 Million Digital Signs\\n\\n### Managed Services\\nWe operationalize the digital signage platform so our customers can focus on their brand & strategy.\\n\\n- 2.1 million software and appliance installations\\n- 90,000 tickets submitted annually\\n- 120,000 incoming calls per year\\n- __12 minutes average support time__\\n\\n[Learn more about our managed services >](https://www.stratacache.com/en/services/support-services/ \\"Support Services for digital signage\\")\\n\\n### Integrated software and hardware that is designed and tested together\\nThe STRATACACHE platform is designed and proven in a multitude of business environments at scale.\\n\\n### Custom Solutions\\nA high-touch service experience designed to take your content strategy and challenges and execute a digital signage platform to match your needs.\\n\\n### One-Stop Shop for all your signage needs\\nWith all of the components of a digital signage system and the dependence on signage to drive sales, it is absolutely essential for enterprises to have a simplified platform. When something needs to be changed, or you have a question, you want just one number to call, with experienced professionals who are responsible for your success, not just their software or hardware. \\n\\n### Bottom Line? Confidence.\\nRequest a demo to experience the talent of our global professional services team, first-hand!\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7jPGrHnAsWz5voBSo4n7X1","type":"Entry","createdAt":"2022-07-06T18:11:52.833Z","updatedAt":"2022-07-14T11:29:30.700Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1LztNIDIXVDMAACSjRGvUk"}}},"title":{"en-US":"Blog | Digital Signage for Enterprise"},"description":{"en-US":"Digital Signage refers to digital menu boards, video walls, and other digital displays that help drive engagement and communicate with customers. Any screen can help your brand messaging and can be used to capture interest and educate your customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7oEsFRLwxrCvVXHGFgrzAX","type":"Entry","createdAt":"2022-07-06T18:11:54.245Z","updatedAt":"2022-07-06T18:11:54.245Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_STRATACACHE_Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"What do you want to achieve?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ptzr8PNU0i7vlTYLUAM9p"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aS7BgVgQpMCE9k20cNWK5","type":"Entry","createdAt":"2022-06-09T19:36:21.929Z","updatedAt":"2022-06-09T19:36:21.929Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_STRATACACHE_Digital Signage Software that Is Built for Scale_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Set up a meeting today!"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"13aC8ByqP9g4OZY8xXH3RZ"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"65z69N68Z9sKRb8C04Dsdy","type":"Entry","createdAt":"2022-06-09T19:36:20.278Z","updatedAt":"2022-06-09T19:36:20.278Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Digital Signage Software that Is Built for Scale_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5M0BNzooiEalYEWqCzn70H"}}},"title":{"en-US":"Blog | Digital Signage Software that Is Built for Scale"},"description":{"en-US":"Stratacache’s Digital Signage Software is developed in-house, supporting digital signage best practices to help drive results for our clients. That means dependability and rich features. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1XOB2gfMntQ7YINubXRKMp","type":"Entry","createdAt":"2022-06-01T15:17:24.131Z","updatedAt":"2022-06-01T15:34:01.801Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_STRATACACHE_What Makes a Smart Digital Menu Board Smart?_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Questions about Digital Menu Boards?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3YxBYG7dewxxCoGedXZ6hH"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Ctd9xCyNCSDyLMSg591Ao","type":"Entry","createdAt":"2022-06-01T15:17:22.377Z","updatedAt":"2022-06-01T15:28:01.305Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_What Makes a Smart Digital Menu Board Smart?_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1VLabBpBXJ9rxrlXOmzRlr"}}},"title":{"en-US":"Blog | What Makes a Smart Digital Menu Board Smart?"},"description":{"en-US":"Digital Menu Boards go far beyond content scheduling to enable personalization, context-driven content, and AI-driven LTOs, and so much more. See how smart digital menu boards increase engagement and customer cart sizes."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1HpQNqugaoQVQJkMMPIihO","type":"Entry","createdAt":"2022-06-01T13:17:21.349Z","updatedAt":"2022-06-01T13:17:21.349Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_What Makes a Smart Digital Menu Board Smart?_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5oGnpSVAw7wBHHbZ32Pp4U"}}},"title":{"en-US":"Blog | What Makes a Smart Digital Menu Board Smart?"},"description":{"en-US":"Digital Menu Boards allow you to curate your content to your QSR customers to edit images, adjusting pricing, promote deals based on location and interest, and so much more. See how smart digital menu boards increase engagement and customer cart sizes."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"DaaFFE4KkuWTRP3z5AdFg","type":"Entry","createdAt":"2022-06-01T13:17:20.490Z","updatedAt":"2022-06-01T13:17:20.490Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_What Makes a Smart Digital Menu Board Smart?_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Making the move from print to digital menu boards allows you to prioritize customer experience. The value and upsell opportunities the technology delivers is proven and mature. Beyond modernizing the look of the restaurant and improving menu clarity, digital menu boards allow you to make real time updates, delivering relevance and accuracy. \\n\\nBy now, the word “smart” preceding a word or phrase implies a level of advanced functionality — your smartphone or smart car operate on a higher level of sophistication due to technology working behind the scenes. Smart digital menu boards up the ante on customer experience, employee experience, as well as offsetting aspects of day-to-day challenges (labor, supply chain, speed, accuracy) that are all too familiar for any quick service restaurant, grocery store or convenience store. \\n\\nIn any high volume consumer environment, smart digital menu boards speed up service, drive relevance and increase sales. The technology does this by automating and managing menu offering at scale to make your content more timely, attractive and customized to your current customers.\\n\\n### What does a smart digital menu board do exactly?\\n\\n- Deliver accurate, relevant menu content that updates in real time\\n- Personalize and contextualize promotions based on everything from geographic location, to weather and transaction history\\n- Integrate with technology, such as wireless sensors, cameras and AI to deliver responsive content\\n\\nComponents of a Smart Digital Menu Board\\n\\nRelevant content engages and converts. The tricky part is ensuring that content appeals to EVERYONE. \\n\\nSmart technology does this automatically, often by displaying a combination of static and dynamic content. Static content would be the menu. This might change for breakfast, lunch or dinner, but these are scheduled changes that most digital menu board content management systems can achieve without being smart. \\n\\nDynamic content would be your Limited Time Offer (LTO). A smart digital menu board manages this dynamic content separately, governed by a set of rules that you choose based on the data that your content management system has available. Is it a hot day? Display a cool beverage with crystal clear droplets of condensation running down the sides. Is it cold? Is it morning? Display a hot coffee with the steam rising. As you can imagine, these context-based content are more effective and can drive higher beverage attach, and profitability.\\n\\nSmart signage allows you to not only separate your dynamic frames, it allows you to programmatically choose what content to display. A handful of unique components enable this (and any) smart feature.\\n\\nSmart digital displays\\n\\nSensor-enabled digital displays improve how you show menu items, offers and promotions with optimal clarity and relevance. At a fundamental level, digital displays deliver a more engaging experience, but advanced technology brings in real-time, conditional information that drives on-screen relevance. This is true for digital menu boards for restaurants, near the deli counter in grocery stores, as well as in-aisle, near the made-to-order, coffee and checkout in convenience retail. Smart outdoor digital menu boards in the drive thru and order pickup areas deliver speed and convenience at a higher rate, moving guests through the line while improving accuracy. \\n\\nSensors \\n\\nSensors are key components of the relevance and responsiveness of your digital menu board content. Strategically placed sensors allow you to gather data that gives valuable insight into what’s happening in and around your restaurant or store. Some of these insights include demographics, dwell time, gathering areas, asset detection and pathing throughout the store. By understanding customer and employee behavior, patterns and preferences, you can strategize (and measure, test and adjust!) exactly when and how content will be most effectively displayed. Similar to the responsiveness of online shopping, smart digital menu boards are honing in on what’s most relevant to current audiences. \\n\\nThere are options when it comes to choosing sensor technology. [Read our blog](https://www.google.com/url?q=https://www.stratacache.com/en/resources/white-papers-%26-reports/the-best-technology-to-measure-in-store-interactions-in-2022/&sa=D&source=editors&ust=1654093037321974&usg=AOvVaw2VtwBuLhJZBlc6x9c1VpW3) to see what technology is best for measuring in-store interactions. \\n\\nArtificial intelligence \\n\\nThe third component of making a digital menu board “smart” is artificial intelligence. AI delivers decision logic to menu items being displayed — this allows you to tailor the content to what is shown, when, where in the menu design, and even who is seeing the content. With a sound strategy in place and learning over time, AI allows you to personalize, automate and optimize the store, restaurant interior and drive thru experience to improve sales, loyalty and efficiency. \\n\\n### Drive More Sales and ROI\\n\\nSmart digital menu boards are proven to increase average check in any high volume consumer environment — in the QSR drive thru, inside the convenience store, at the grocery store deli counter, movie theater and more. \\n\\nDigital displays allow you to: \\n\\n- Display your menu with optimal clarity\\n- Increase attention with engaging video\\n- Drive menu relevance with simple, real-time content updates\\n- Ensure clarity or current menu offering, process and status\\n\\nSmart digital menu boards: \\n\\n- Offset labor and supply chain challenges with peak menu optimization\\n- Customize content based on conditional factors such as weather, crew, overage/supply changes\\n- Implement suggestive selling\\n- Personalize menu content. For known loyalty customers, this customization can be down to a one-to-one personalization and suggestion of preferred items or complementary items\\n- Give deeper insight into KPIs such as improved average check, LTO sales, speed of service and order accuracy\\n\\n### Connect the online ordering and order pickup journey\\n\\nPersonalization is not only good for businesses; customers love it. Out of 4 consumers, 3 expect personalization and get frustrated without it (McKinsey, “The Value of Getting Personalization Right…”). Customers want personalized experiences because relevant information means they do not need to say no. They feel more connected, understood, and considered. \\n\\nOmnichannel is a great example of the power of personalized content. Today’s top quick service restaurants use personalization in their drive thru and curbside, allowing customers to pick up online orders as they prefer. This coordination requires smart signage that can deliver order confirmations to omnichannel customers, but then display the menu to customers that have not yet placed their order.\\n\\nA traditional digital menu board shows images and enticing video of your menu offering, Limited Time Offers (LTOs) and promotions. A modern digital menu board is a dynamic, data-driven communication platform that is truly integrated in your communications strategy, opening major opportunities for customer loyalty, engagement and satisfaction. Connect with your customers on mobile and seamlessly continue the conversation in the restaurant or the store. \\n\\nThe accuracy and convenience of “smart” digital menu boards begins before the customer places their order. Taking into account real-time, conditional insights, digital menu boards deliver a relevant, customized experience for the consumer. This is particularly true in the drive thru. Digital signs and menu boards allow you to greet the customer, highlight LTOs and high margin items, display relevant menu suggestions and ensure accuracy with a menu confirmation board. Digital menu boards in the drive thru open up an opportunity for true one-to-one personalization. By recognizing known, loyal customers when they enter the drive thru, rules on the backend can trigger the digital menu board to update in real time, promoting items that appeal to each unique customer, or highlighting relevant, higher margin menu items. \\n\\n \\n\\n## Digital Menu Board Software: Managing content and hardware at scale\\n\\nScale is the most important factor to consider when approaching a new digital menu board deployment. Most content management systems are designed with a small handful of endpoints in mind: mobile, tablet, and desktop. In digital signage, often we see variations in content across locations. Everything from pricing to LTOs needs to be flexible. \\n\\nYour CMS also needs to be able to accommodate network differences. Rural locations might have far less bandwidth for image downloads than urban locations. How and when will low-bandwidth locations download digital menu board content without interfering with business operations? \\n\\nDigital Menu Board Software will accommodate locales for both the network and end-users.\\n\\nRead our blog, [Digital Signage Content Management](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/digital-signage-content-management/&sa=D&source=editors&ust=1654093037327104&usg=AOvVaw0Tsn98ds3p7_h5qz2i3gjo) for a deep dive on Digital Menu Board Content Management for enterprise networks.\\n\\n### Digital Menu Boards for Restaurants: Key considerations\\n\\nFrom a tactical and future growth perspective, operators should consider these questions as they approach vendors.\\n\\n- Does your digital menu board technology partner have direct experience and authority over hardware and software for digital signage?\\n- How will you integrate live data into your content?\\n- Does your [content strategy](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/content-strategy-4-best-practices-for-digital-signage/&sa=D&source=editors&ust=1654093037328516&usg=AOvVaw3IbsgrANaEs4AD8DeshEm0) break out segments by daypart, considering actual work conditions such as the number of employees you have on the floor and how busy they will be? Does it provide goals and hypotheses that your test project will answer?\\n- Can your provider integrate with any Point of Sale (POS) or loyalty app, or are they tied to specific technologies?\\n- Is the solution proven at scale?\\n- What does support actually look like in terms of expertise and ability to solve real problems?\\n- Is there room to grow the digital menu board into advanced use cases, including AI- and sensor-driven personalization and responsive systems?\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"62DyVEx9Yobtqi4VaIwYhV","type":"Entry","createdAt":"2022-05-26T13:38:44.560Z","updatedAt":"2022-05-26T13:41:36.139Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-para-BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Questions about Cloud-based Digital Signage?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5gsfHx7Rbhwgym1eMdxw6g"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1jvUn3JzJZLkttUXw9AGPg","type":"Entry","createdAt":"2022-05-26T13:38:41.883Z","updatedAt":"2022-05-26T13:41:31.487Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Our cloud platform serves as the backbone for your digital signage network. Logging in through a convenient cloud portal, digital signage personnel can manage content, as well as the hardware that displays your content across the digital signage network. The digital signage cloud is also a centralized location where corporate data can inform and personalize content delivery, supporting next generation customer experiences.\\n\\n### Key Features for a Cloud Based Digital Signage Solution\\n\\nLarge networks need advanced features that facilitate reporting, visibility and management of the network. These features not only reduce the workload; they drive engagement and ROI.\\n\\n- Content Management: Store, upload and manage your branded content in a centralized repository\\n- Screen Monitoring and Media Player Health: STRATACACHE proactively monitors network health to ensure full network uptime\\n- Enterprise Database Integration: Aggregate Point of Sale and Loyalty data in the cloud to deliver personalized content on the fly\\n- Customer Analytics: On-premise sensors deliver critical engagement information accessible via cloud dashboard that drive proof of concept and optimization\\n- Reporting: Monthly reports delivering full transparency into network functionality\\n- Expert-level Support: 24 hours a day, 7 days a week, every day of the year\\n\\n### What makes STRATACACHE Different\\n\\n- Responsive content: Our cloud digital signage solution works with Edge hardware, such as media players and IoT sensors intelligently, storing high definition media assets for instant retrieval and greater reliability than cloud-only solutions\\n- 3.3 Million+ Managed Devices: The largest corporations in the world rely on STRATACACHE to manage their digital signage for sales transactions\\n- Revenue generating digital signage at scale: The STRATACACHE network is proven to be reliable and effective, producing sales lift of 3–5% for many of the world’s top brands.\\n\\n## Engage Customers with Relevant Content\\n\\nThe impact of your digital signage depends on relevance. Is the content important to the person who views it? STRATACACHE cloud digital signage content management software sits in the center of your digital signage network, integrating with your data sources, enforcing rules, and working with location managers to deploy the right content at the right time.\\n\\n- Visually Stunning Content — Share the engaging details of your products with customers: the condensation on an ice-cold coke, or the steam rising off a hot coffee; digital signage allows you to tell your brand story in exciting, compelling detail\\n- Content Scheduling — Allow location managers to set the schedule using your brand assets, so that the right audience sees the right content at the right time\\n- Content Distribution — STRATACACHE content management uses sophisticated distribution tools to accommodate low-bandwidth locations with drip downloads and off-hour download schedules, Edge file storage, structured content and more\\n- Authorization and Roles —  A robust authorization and roles interface allows you to deliver precise control to personnel from corporate Marketers to location managers\\n- Programmatic Content — Establish rules to guide content delivery, based on time of day, weather, day of the week, even the price of gas.\\n- Personalization — Integrate your cloud content management system with sources like Point of Sale (POS) or loyalty application to deliver industry-leading customer experience.\\n- AI-Driven Limited Time Offers (LTOs) — Integrate your content management with Machine Learning to optimize content delivery in real time.\\n\\n## Measuring Impact\\n\\nCustomer analytics are as good as the systems that you set up to measure engagement. For most businesses, that means general sales and profitability statistics. Integrating POS data from locations with cloud digital signage software allows you to analyze campaign performance at a macro level.\\n\\nThese data points can give you a good general idea of whether the campaign strategy is hitting certain goals, but it does not provide depth. You cannot tell what went wrong, or what went right for that matter. To optimize content, you often need additional data sources.\\n\\nIn-store, anonymous customer engagement metrics provide that missing piece of the puzzle, reporting on the dwell time and pathing that customers take around your store, and your signage. This micro data allows you to conduct A/B testing on your content that helps your business become increasingly customer-centric over time. \\n\\n## Screen Monitoring to Ensure Uptime\\n\\nDigital displays look incredible when they work, and they are eyesores when they do not. This makes uptime absolutely essential when approaching your cloud digital signage solution. STRATACACHE takes the attitude that networks are ultimately less reliable than you want your business to be. We store content and processing capabilities at your locations, so that in the event of a network outage, your screens will still shine.\\n\\n- Content and processing at the Edge (Learn more about [Edge versus Cloud](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/consumer-marketers-it-is-time-to-understand-edge-computing/&sa=D&source=editors&ust=1653575919492796&usg=AOvVaw2L43XR4gLOI3awD0IkdNJq))\\n- Screen and Hardware Monitoring in the Cloud\\n\\n## Security: Join our private cloud of 1.9 million+ displays\\n\\nStoring your digital signage files and software in the cloud allows us to maintain the highest level of security. STRATACACHE prioritizes security and reliability to ensure your displays stay running at all times.\\n\\n- Redundant power generators and guaranteed fuel deliveries to ensure continuous power, no matter what happens.\\n- Continuous management by experienced staff\\n- 24/76/365 support helpline\\n\\n## Easily Deploy Your Cloud Digital Signage System\\n\\nThe cloud removes many challenges of deploying a digital signage network, but not all. Digital signage combines hardware and software, Marketing, Operations and IT. Designing and coordinating these business functions to work in tandem, at scale requires solid leadership that is built on real-world experience at scale. \\n\\nSTRATACACHE is more than a software provider; we are a digital signage technology partner. We can help you with everything from content strategy, to set-up, management, creative and data analytics so your business can hit the ground running. \\n\\n### Proven Digital Signage at Scale\\n\\n- Trusted by 8 of the Top 10 Quick Service Restaurants\\n- Trusted by 7 of the Top 10 US Retailers\\n- One stop shop for hardware, software, sensors and services\\n- Proven digital signage at scale\\n\\nStill think your business should manage its digital signage network internally? Read our blog on [When to Consider a fully Managed Service](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-consider-managed-services-for-digital-signage_2021/&sa=D&source=editors&ust=1653575919494721&usg=AOvVaw3GM5WsNdvIKPAY0U1RatoI) before you decide.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1QQTa2YmTnLvbigHoTJ5tA","type":"Entry","createdAt":"2022-05-26T13:38:42.474Z","updatedAt":"2022-05-26T13:41:26.208Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7466x7335U0OGzkl6Ow7d3"}}},"title":{"en-US":"Blog | Cloud Based Digital Signage for Enterprise"},"description":{"en-US":"The easiest, most effective way to manage a large digital signage network."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1bmQRZ0fEdNQIfg8sdlMsM","type":"Entry","createdAt":"2022-05-26T13:03:01.668Z","updatedAt":"2022-05-26T13:03:01.668Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"VSRhg6RcKpgCgpBvtUKvG"}}},"title":{"en-US":"Blog | Cloud Based Digital Signage for Enterprise"},"description":{"en-US":"The easiest, most effective way to manage a large digital signage network."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4xzW9mWozZlmtkLVCiNBn3","type":"Entry","createdAt":"2022-05-26T13:03:01.065Z","updatedAt":"2022-05-26T13:03:01.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Our cloud platform serves as the backbone for your digital signage network. Logging in through a convenient cloud portal, digital signage personnel can manage content, as well as the hardware that displays your content across the digital signage network. The digital signage cloud is also a centralized location where corporate data can inform and personalize content delivery, supporting next generation customer experiences.\\n\\n### Key Features for a Cloud Based Digital Signage Solution\\n\\nLarge networks need advanced features that facilitate reporting, visibility and management of the network. These features not only reduce the workload; they drive engagement and ROI.\\n\\n- Content Management: Store, upload and manage your branded content in a centralized repository\\n- Screen Monitoring and Media Player Health: STRATACACHE proactively monitors network health to ensure full network uptime\\n- Enterprise Database Integration: Aggregate Point of Sale and Loyalty data in the cloud to deliver personalized content on the fly\\n- Customer Analytics: On-premise sensors deliver critical engagement information accessible via cloud dashboard that drive proof of concept and optimization\\n- Reporting: Monthly reports delivering full transparency into network functionality\\n- Expert-level Support: 24 hours a day, 7 days a week, every day of the year\\n\\n### What makes STRATACACHE Different\\n\\n- Responsive content: Our cloud digital signage solution works with Edge hardware, such as media players and IoT sensors intelligently, storing high definition media assets for instant retrieval and greater reliability than cloud-only solutions\\n- 3.3 Million+ Managed Devices: The largest corporations in the world rely on STRATACACHE to manage their digital signage for sales transactions\\n- Revenue generating digital signage at scale: The STRATACACHE network is proven to be reliable and effective, producing sales lift of 3–5% for many of the world’s top brands.\\n\\n## Engage Customers with Relevant Content\\n\\nThe impact of your digital signage depends on relevance. Is the content important to the person who views it? STRATACACHE cloud digital signage content management software sits in the center of your digital signage network, integrating with your data sources, enforcing rules, and working with location managers to deploy the right content at the right time.\\n\\n- Visually Stunning Content — Share the engaging details of your products with customers: the condensation on an ice-cold coke, or the steam rising off a hot coffee; digital signage allows you to tell your brand story in exciting, compelling detail\\n- Content Scheduling — Allow location managers to set the schedule using your brand assets, so that the right audience sees the right content at the right time\\n- Content Distribution — STRATACACHE content management uses sophisticated distribution tools to accommodate low-bandwidth locations with drip downloads and off-hour download schedules, Edge file storage, structured content and more\\n- Authorization and Roles —  A robust authorization and roles interface allows you to deliver precise control to personnel from corporate Marketers to location managers\\n- Programmatic Content — Establish rules to guide content delivery, based on time of day, weather, day of the week, even the price of gas.\\n- Personalization — Integrate your cloud content management system with sources like Point of Sale (POS) or loyalty application to deliver industry-leading customer experience.\\n- AI-Driven Limited Time Offers (LTOs) — Integrate your content management with Machine Learning to optimize content delivery in real time.\\n\\n## Measuring Impact\\n\\nCustomer analytics are as good as the systems that you set up to measure engagement. For most businesses, that means general sales and profitability statistics. Integrating POS data from locations with cloud digital signage software allows you to analyze campaign performance at a macro level.\\n\\nThese data points can give you a good general idea of whether the campaign strategy is hitting certain goals, but it does not provide depth. You cannot tell what went wrong, or what went right for that matter. To optimize content, you often need additional data sources.\\n\\nIn-store, anonymous customer engagement metrics provide that missing piece of the puzzle, reporting on the dwell time and pathing that customers take around your store, and your signage. This micro data allows you to conduct A/B testing on your content that helps your business become increasingly customer-centric over time. \\n\\n## Screen Monitoring to Ensure Uptime\\n\\nDigital displays look incredible when they work, and they are eyesores when they do not. This makes uptime absolutely essential when approaching your cloud digital signage solution. STRATACACHE takes the attitude that networks are ultimately less reliable than you want your business to be. We store content and processing capabilities at your locations, so that in the event of a network outage, your screens will still shine.\\n\\n- Content and processing at the Edge (Learn more about [Edge versus Cloud](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/consumer-marketers-it-is-time-to-understand-edge-computing/&sa=D&source=editors&ust=1653573778314668&usg=AOvVaw22eM0L1vSZNVpb6OWGVsah))\\n- Screen and Hardware Monitoring in the Cloud\\n\\n## Security: Join our private cloud of 1.9 million+ displays\\n\\nStoring your digital signage files and software in the cloud allows us to maintain the highest level of security. STRATACACHE prioritizes security and reliability to ensure your displays stay running at all times.\\n\\n- Redundant power generators and guaranteed fuel deliveries to ensure continuous power, no matter what happens.\\n- Continuous management by experienced staff\\n- 24/76/365 support helpline\\n\\n## Easily Deploy Your Cloud Digital Signage System\\n\\nThe cloud removes many challenges of deploying a digital signage network, but not all. Digital signage combines hardware and software, Marketing, Operations and IT. Designing and coordinating these business functions to work in tandem, at scale requires solid leadership that is built on real-world experience at scale. \\n\\nSTRATACACHE is more than a software provider; we are a digital signage technology partner. We can help you with everything from content strategy, to set-up, management, creative and data analytics so your business can hit the ground running. \\n\\n### Proven Digital Signage at Scale\\n\\n- Trusted by 8 of the Top 10 Quick Service Restaurants\\n- Trusted by 7 of the Top 10 US Retailers\\n- One stop shop for hardware, software, sensors and services\\n- Proven digital signage at scale\\n\\nStill think your business should manage its digital signage network internally? Read our blog on [When to Consider a fully Managed Service](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-consider-managed-services-for-digital-signage_2021/&sa=D&source=editors&ust=1653573778316897&usg=AOvVaw0jaCaPtcOiftP47dQYX3oR) before you decide.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4PXycScvEUdAjBkJWdo03n","type":"Entry","createdAt":"2022-05-26T12:59:33.697Z","updatedAt":"2022-05-26T12:59:33.697Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1F7BwFcbR8wnkfIBjJUXcF"}}},"title":{"en-US":"Blog | Cloud Based Digital Signage for Enterprise"},"description":{"en-US":"The easiest, most effective way to manage a large digital signage network."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Bb9SrKT1ywrHZryIXzsGu","type":"Entry","createdAt":"2022-05-26T12:59:33.075Z","updatedAt":"2022-05-26T12:59:33.075Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Cloud Based Digital Signage for Enterprise_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Our cloud platform serves as the backbone for your digital signage network. Logging in through a convenient cloud portal, digital signage personnel can manage content, as well as the hardware that displays your content across the digital signage network. The digital signage cloud is also a centralized location where corporate data can inform and personalize content delivery, supporting next generation customer experiences.\\n\\n### Key Features for a Cloud Based Digital Signage Solution\\n\\nLarge networks need advanced features that facilitate reporting, visibility and management of the network. These features not only reduce the workload; they drive engagement and ROI.\\n\\n- Content Management: Store, upload and manage your branded content in a centralized repository\\n- Screen Monitoring and Media Player Health: STRATACACHE proactively monitors network health to ensure full network uptime\\n- Enterprise Database Integration: Aggregate Point of Sale and Loyalty data in the cloud to deliver personalized content on the fly\\n- Customer Analytics: On-premise sensors deliver critical engagement information accessible via cloud dashboard that drive proof of concept and optimization\\n- Reporting: Monthly reports delivering full transparency into network functionality\\n- Expert-level Support: 24 hours a day, 7 days a week, every day of the year\\n\\n### What makes STRATACACHE Different\\n\\n- Responsive content: Our cloud digital signage solution works with Edge hardware, such as media players and IoT sensors intelligently, storing high definition media assets for instant retrieval and greater reliability than cloud-only solutions\\n- 3.3 Million+ Managed Devices: The largest corporations in the world rely on STRATACACHE to manage their digital signage for sales transactions\\n- Revenue generating digital signage at scale: The STRATACACHE network is proven to be reliable and effective, producing sales lift of 3–5% for many of the world’s top brands.\\n\\n## Engage Customers with Relevant Content\\n\\nThe impact of your digital signage depends on relevance. Is the content important to the person who views it? STRATACACHE cloud digital signage content management software sits in the center of your digital signage network, integrating with your data sources, enforcing rules, and working with location managers to deploy the right content at the right time.\\n\\n- Visually Stunning Content — Share the engaging details of your products with customers: the condensation on an ice-cold coke, or the steam rising off a hot coffee; digital signage allows you to tell your brand story in exciting, compelling detail\\n- Content Scheduling — Allow location managers to set the schedule using your brand assets, so that the right audience sees the right content at the right time\\n- Content Distribution — STRATACACHE content management uses sophisticated distribution tools to accommodate low-bandwidth locations with drip downloads and off-hour download schedules, Edge file storage, structured content and more\\n- Authorization and Roles —  A robust authorization and roles interface allows you to deliver precise control to personnel from corporate Marketers to location managers\\n- Programmatic Content — Establish rules to guide content delivery, based on time of day, weather, day of the week, even the price of gas.\\n- Personalization — Integrate your cloud content management system with sources like Point of Sale (POS) or loyalty application to deliver industry-leading customer experience.\\n- AI-Driven Limited Time Offers (LTOs) — Integrate your content management with Machine Learning to optimize content delivery in real time.\\n\\n## Measuring Impact\\n\\nCustomer analytics are as good as the systems that you set up to measure engagement. For most businesses, that means general sales and profitability statistics. Integrating POS data from locations with cloud digital signage software allows you to analyze campaign performance at a macro level.\\n\\nThese data points can give you a good general idea of whether the campaign strategy is hitting certain goals, but it does not provide depth. You cannot tell what went wrong, or what went right for that matter. To optimize content, you often need additional data sources.\\n\\nIn-store, anonymous customer engagement metrics provide that missing piece of the puzzle, reporting on the dwell time and pathing that customers take around your store, and your signage. This micro data allows you to conduct A/B testing on your content that helps your business become increasingly customer-centric over time. \\n\\n## Screen Monitoring to Ensure Uptime\\n\\nDigital displays look incredible when they work, and they are eyesores when they do not. This makes uptime absolutely essential when approaching your cloud digital signage solution. STRATACACHE takes the attitude that networks are ultimately less reliable than you want your business to be. We store content and processing capabilities at your locations, so that in the event of a network outage, your screens will still shine.\\n\\n- Content and processing at the Edge (Learn more about [Edge versus Cloud](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/consumer-marketers-it-is-time-to-understand-edge-computing/&sa=D&source=editors&ust=1653573569847512&usg=AOvVaw0W41WKRlGSXk3Pt6BcXHn0))\\n- Screen and Hardware Monitoring in the Cloud\\n\\n## Security: Join our private cloud of 1.9 million+ displays\\n\\nStoring your digital signage files and software in the cloud allows us to maintain the highest level of security. STRATACACHE prioritizes security and reliability to ensure your displays stay running at all times.\\n\\n- Redundant power generators and guaranteed fuel deliveries to ensure continuous power, no matter what happens.\\n- Continuous management by experienced staff\\n- 24/76/365 support helpline\\n\\n## Easily Deploy Your Cloud Digital Signage System\\n\\nThe cloud removes many challenges of deploying a digital signage network, but not all. Digital signage combines hardware and software, Marketing, Operations and IT. Designing and coordinating these business functions to work in tandem, at scale requires solid leadership that is built on real-world experience at scale. \\n\\nSTRATACACHE is more than a software provider; we are a digital signage technology partner. We can help you with everything from content strategy, to set-up, management, creative and data analytics so your business can hit the ground running. \\n\\n### Proven Digital Signage at Scale\\n\\n- Trusted by 8 of the Top 10 Quick Service Restaurants\\n- Trusted by 7 of the Top 10 US Retailers\\n- One stop shop for hardware, software, sensors and services\\n- Proven digital signage at scale\\n\\nStill think your business should manage its digital signage network internally? Read our blog on [When to Consider a fully Managed Service](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-consider-managed-services-for-digital-signage_2021/&sa=D&source=editors&ust=1653573569849560&usg=AOvVaw2hqUEJLvDHrQx14vLJtmZx) before you decide.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4b5LiokG8gYAV7fuUSCaUJ","type":"Entry","createdAt":"2022-05-05T13:34:53.954Z","updatedAt":"2022-05-05T13:42:02.425Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Is Outdoor Digital Signage Still Relevant?_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What is Outdoor Digital Signage?\\n\\nOutdoor, or Out-of-Home (OOH) digital signage is increasingly used by cities, advertisers, and businesses to manage and deliver compelling digital content to passersby and prospective customers. Some of these locations allow for on-the-spot conversions, but even digital billboards support more engaging content that is easier to change and manage at scale.  \\n\\n### Are Outdoor Signage Displays Still Relevant?\\n\\nIn 2022, retailers are still questioning the priority of physical storefront and foot traffic. It is interesting to note that the businesses still questioning are the ones being left behind.\\n\\nLooking at data from Q1 2022, we see two general trends. The bad news is foot traffic has plateaued from 2019 for many consumer industries. The good news is that despite the average, top contenders in these same industries are growing very quickly, securing their lead. \\n\\nLet’s take a look at Superstores, like Target and Walmart.\\n\\n![](https://lh5.googleusercontent.com/LFmEC8XYDr9Iqan70i8IPwM3VZQ9hksXEUQQZntA_f6GOaPGGkT2D3Tlh6T6lvscc-5gUE2yyw_JJVmT3UL9uu_9_NtuEfGuccZCJL-8zKTvw8JomcMwQhU2znJSqwilZ1SeTDNdnmQWjPLD3w)\\n\\nAccording to Placer.io, Target has seen significant growth in shoppers from these months in 2019. Whereas superstores, in general, have experienced little to no growth during this time period.\\n\\nGrocery stores show a similar trend toward performers and average. In this case, Costco has posted strong growth and stolen market share.\\n\\n![](https://lh6.googleusercontent.com/Ws-DIB6NPpvUb-OIxHB_5koUqKP9XptrRHYawlivItbYyAEn05wnsPhsBTVhmDjcDCEinK1lgxHc-htjJzzDfqu2K_CcimNl6R1s3QZURkbWQ_wFgVCM28a8oX4ydQh4STreMeKluAF2Nt0sZg)\\n\\nHome improvement shows the same trendline, with leaders like Home Depot almost doubling the average delta.\\n\\nQuick service restaurants have also transformed over the past three years. In 2021, the restaurant industry as a whole had not yet returned to pre-pandemic sales. But quick service restaurants had already recovered and grown, like many of the top contenders in the industries just mentioned. The Limited Service segment had grown sales from $309 in 2019 to $339 Billion in 2021 (National Restaurant Association, “State of the Restaurant Industry: Mid Year Update August 2021”).\\n\\nLooking at the data, outdoor digital signage played a large role in the growth of top contenders during the worst leg of the global pandemic. Innovative retailers have transformed outdoor and Digital Out of Home (DOOH) from traditional push advertising to responsive platforms, capable of not only deploying content quickly, but also serving customers. Drive thru menu boards, curbside pickup, and storefront displays are three examples where we have seen rapid evolution of digital signage from a pure Marketing role into Operations, not only attracting customers with compelling content, and empowering customers with self-service options to pick up or buy on the spot. As customers return to stores, these innovative solutions will continue to play a role in attracting and converting customers. \\n\\n### Smart Outdoor Digital Signage Drives Omnichannel Experiences\\n\\nCustomers have always changed preferences “too quickly,” but the global pandemic accelerated change. Now, most consumers want and reward personalization. They are fine with giving away personal information in exchange for more streamlined service. According to McKinsey & Co., 71% percent of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen (“The value of getting personalization right—or wrong—is multiplying”, Nov 2021). \\n\\nThese changing preferences explain why the most innovative brands are stealing market share so quickly and growing while so many others plateau. Digital technology, such as outdoor digital signage, enables market leaders to deliver personalized content and streamlined interactions outside the store. Outdoor digital signage is no longer the traditional DOOH of yesteryear; it’s about extending the store.\\n\\n## Digital Signage Unlocks New Customer Journeys and Omnichannel\\n\\nHow are market winners using outdoor digital signage to win market share? Let’s take a look at what they are using digital signage to accomplish.\\n\\n### Digital Drive Thru\\n\\nDrive thru was the hero of the quick service restaurant industry during the pandemic. Operations were already in place to serve customers outside. Transitioning to digital was able to drive more accuracy, speed and sales to strengthen this service modality even more. Since drive thru is a one-to-one experience, this context allows innovative QSRs to deliver personalized Limited Time Offers (LTOs) and streamline the customer journey. \\n\\n[Read more about the evolution of drive thru menu boards at top QSRs >](https://www.google.com/url?q=https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/&sa=D&source=editors&ust=1651761290784773&usg=AOvVaw1XSwtDKPezBaM7UHCR8IrA)\\n\\n### Digital Billboards\\n\\nDigital billboards - on highways, bus stops and urban locations with large amounts of foot traffic, are able to change content easily. This agility drives optimization efforts by serving the right content at the right time of day. For billboards, digital signage drives revenues and return on ad spend.\\n\\n### Storefront signage\\n\\nRetailers did not have drive thru, but innovative retailers were also able to develop unique, omnichannel services with storefront signage. The simplest examples allow window shoppers to convert on the spot. Digital signage delivers compelling videographic content that allows more engagement with the display, showing off the product in use. QR codes connect passers-by to  eCommerce pages where they can order on the spot. \\n\\n### Digital Curbside Pickup\\n\\nCurbside pickup was another service that separated winners from the pack. In grocery, curbside pickup was listed as one of the top seven business opportunities in 2022 and 2023 (RISNews, “Grocery Tech Trends Study 2021”). Initial data suggest that omnichannel grocery shoppers are more loyal to the stores where they engage both in-store and in curbside or delivery. Even without a major health crisis, the convenience of curbside will maintain its use for consumer brands.\\n\\n[See our curbside pickup solutions >](https://www.google.com/url?q=https://www.stratacache.com/en/solutions/curbside-pickup-technology/&sa=D&source=editors&ust=1651761290786496&usg=AOvVaw2k9gUiqUe9Q_MIhHkZ4XPB)\\n\\n## Planning Your Outdoor Digital Signage Campaign\\n\\n__Pick the Right Technology Partner__\\n\\nTechnology is incredibly important. When it works well, you can deliver and manage beautiful, relevant content at scale. When it doesn’t, your customers look at a blank screen. The complexities of digital signage scale with size, so this becomes even more important for enterprise-class businesses.\\n\\n__Get C-Level Buy-In__\\n\\nMany outdoor digital signage projects impact Marketing, Operations and Human Resources. They change relationships with customers and require cross-functional collaboration for success. Getting C-Level Buy-In, especially the CEO, removes roadblocks before they happen and smoothes the way. \\n\\n__Start with a Proof of Concept__\\n\\nNo one wants to cook bacon. But once they can hear the sizzle, almost EVERYONE wants to eat it. \\n\\nDigital signage is the same. You need data behind a solution to believe that it can pay for itself. You need to see that ROI happen on a small scale before you take the plunge for general deployment across thousands of locations. Think Proof of Concept, but be willing to spend real dollars to achieve real, repeatable results.\\n\\n__Spend more time on your content strategy__\\n\\nFor 99% of tasks, the less amount of time you can spend, the better. Content strategy is the opposite.\\n\\nYour content strategy is the core of success with digital signage, more than it is with traditional media and advertising. The pace of digital is faster; you need a plan and a rubric that helps you to keep making progress.\\n\\nA good content strategy is more than creating appealing content. It requires a dayparted analysis of the segments you want to reach, when they will see the content. When the outdoor signage is close to the store, you also want to think through follow-through actions you would like visitors to take. \\n\\nTake the example of curbside pickup. One common goal for curbside is to attract customers into the store to buy additional items. Once you establish this is your priority for non-rush dayparts, establish goals that would justify a general deployment of the technology. A comprehensive content strategy gives the business a testable hypothesis that has influence on the business strategy.\\n\\nWant more content strategy tips? Read our article, [4 Best Practices for Digital Signage Content Strategy](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/content-strategy-4-best-practices-for-digital-signage/&sa=D&source=editors&ust=1651761290789867&usg=AOvVaw0O_zvCEFzgrlfwYOPFeD_1). \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1dB2c5nBsAylgppbmOoQiD","type":"Entry","createdAt":"2022-05-05T13:34:54.575Z","updatedAt":"2022-05-05T13:36:00.916Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Is Outdoor Digital Signage Still Relevant?_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5uJeillVA3NGc7te9MRIec"}}},"title":{"en-US":"Blog | Is Outdoor Digital Signage Still Relevant?"},"description":{"en-US":"Outdoor digital signage allows you to capture the attention of audiences, with engaging displays that excite and inform customers. Innovative retailers are building outdoor displays on premise to push, pull and serve customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6vgHcJXszE9LfEnb2fx9YS","type":"Entry","createdAt":"2022-04-29T14:01:12.871Z","updatedAt":"2022-04-29T14:01:12.871Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Consumer Marketers, It Is Time to Understand Edge Computing_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"qkPEoC52EBpUMnTxQTDRB"}}},"title":{"en-US":"Blog | Consumer Marketers, It Is Time to Understand Edge Computing"},"description":{"en-US":"To developers, buzzwords like “The Cloud” and “Edge Computing” are just nifty Marketing terms, coined more to describe the trend toward using these infrastructures than for the underlying technology. But now consumer marketers are exploring in-store technologies, everything from customer analytics to digital signage and retail media networks. The delivery of content and digital services to these locations can be handled by either of these infrastructures. However, the choice has important implications on capabilities, speed and responsiveness. Customers care about these choices. So should Marketers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"61FfnfMuR5JGdQXxIDIVWZ","type":"Entry","createdAt":"2022-04-29T14:01:12.206Z","updatedAt":"2022-04-29T14:01:12.206Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Consumer Marketers, It Is Time to Understand Edge Computing_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"To developers, buzzwords like “The Cloud” and “Edge Computing” are just nifty Marketing terms, coined more to describe the trend toward using these infrastructures than for the underlying technology. But now consumer marketers are exploring in-store technologies, everything from customer analytics to digital signage and retail media networks. The delivery of content and digital services to these locations can be handled by either of these infrastructures. However, the choice has important implications on capabilities, speed and responsiveness. Customers care about these choices. So should Marketers.\\n\\nIt is time to understand the fundamentals behind “The Cloud” and “The Edge,” because these are very different approaches, each with its own advantages and limitations for in-store Marketing initiatives.\\n\\n## Getting the Joke: Who invented “The Cloud” and “Edge Computing?”\\n\\nHave you spotted the eye roll yet? That moment when you approach a developer or software architect and tell them that the content management system you are considering is “in the cloud?” \\n\\nThe phrase is tragically comical for any developer who has over twenty years of experience. The crux of it is that “Cloud technology” existed way before it was called “The Cloud.”  \\n\\n“Cloud Technology” was really invented — not in 2005 when the term was coined, but way back in the 1960s, when Joseph Carl Robnett Licklider, developed ARPANET. \\n\\nSure, we’ve developed new protocols, hardware and languages to support networking since then. But at its core, “The Cloud” is just networking. That’s all. It is just computers talking to computers. \\n\\nTo use that cloud application, your computer accesses a server, and the server processes the requests and then sends back information as a nice Graphical User Interface (GUI). Google was always “In the Cloud.” More precisely it was a bunch of servers at Stanford University that could be accessed by anyone. Back then in 1998, people just called it “the Internet.” \\n\\nSo why did we recoin the term as “The Cloud?” \\n\\nSo that EVERYONE could get excited about networking. Now do you see the joke? \\n\\nNetworking tech has changed over the years to drive “Cloud Adoption.” Modern web languages and protocols, as well as bandwidth factored into the popularity of networking. Instead of bits, the smallest parcel of digital information, we talk bandwidth in terms of Megabytes (1 MB = 8 million bits). That’s the difference between text and streaming video. \\n\\nSure, advanced technology has made a large difference in the things we can do with networking. But nothing magical or sudden happened in the early 2000s to herald “Cloud Computing.” \\n\\n“The Cloud” was just a time when society caught up with technology. Suddenly everyone realized, hey, we can communicate instantly with anyone, anywhere. That’s pretty cool. And developers had the tools to build more complex applications, so as the age-old economic story goes, supply met demand and everyone lived happily ever after.\\n\\n### Now Get This: “Edge Computing” Is Older than the Cloud\\n\\nIn terms of buzzwords, “Edge Computing” was the cloud’s child. But “Edge Computing” is even simpler to describe than “The Cloud.” \\n\\n“The Edge” is quite literally any processing that takes place on location and not on a Cloud Server. Your workstation is “Edge Processing.” Isn’t that neat?  \\n\\nNow you can understand the eyeroll. But before we dismiss these buzzwords as total nonsense, it’s important to understand how the underlying infrastructures impact your store technology. Though much older than the hype, they describe two very different approaches.\\n\\n## Edge and Cloud Are Important Concepts for Store Technology\\n\\nThere are plenty of content management systems out there that exist solely “in the cloud.” That is, they feed images and videos from the cloud, which simplifies maintenance, accessibility, and development. But Cloud is not always the right choice for brands. \\n\\n### Technology that Supports either Push or Pull Advertising, In-Store\\n\\nAs fast as the modern Internet has become, it does not give Cloud Apps the same responsiveness as “Edge” processing. Processing information at the source will always be faster and more reliable than sending a request to the cloud, waiting for the server to process that request, and then sending the response all the way back to the source. \\n\\nResponsiveness does not matter as much in simple push advertisements. In-store, if you need to deliver a handful of images, changed out seasonally, then even [System on a Chip (SoC) Displays](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-use-system-on-a-chip-soc-for-digital-signage/&sa=D&source=editors&ust=1651244469255247&usg=AOvVaw1d5jB5SzImm9kKtLJHI42M) can offer all the processing and storage you need. \\n\\nPull advertising is much different.\\n\\nThink about websites. Page load time impacts web traffic and engagement. Customers who wait even a few seconds to receive that web page can leave, or at best become annoyed with the brand. Consumers prefer websites that work seamlessly. That same expectation comes through with store experiences. Responsiveness indicates your brand position, in stores as well as on the web and mobile.\\n\\nAt STRATACACHE, we see this principle in effect all the time. Many of our customers deploy responsive digital signage. The data shows that response time matters in these engagements. Each fraction of a second of wait time decreases satisfaction and loyalty. \\n\\n“Edge Computing” deploys the storage and processing resources to the point of interaction with the customer, speeding up response time — enabling seamless and intuitive interactions with the customer. This capability is not a necessity for marketers that focus on push advertising, but sometimes it is. And it is critical in stores that respond to cues from the customer. \\n\\nHere are a few use cases:\\n\\n### Digital Signage Use Cases that Need Edge Computing\\n\\n- Self-service kiosks\\n- Responsive digital signage, such as Assisted Selling Kiosk (ASK)\\n- Most fashion displays (high definition images and video require on-premise storage)\\n- Personalization\\n- Experiential retail\\n- Product comparisons\\n- Lift-and-Learn\\n- Large networks\\n\\n## Takeaway: Edge computing required for responsive stores\\n\\nThe terms “Edge” and “Cloud” might be buzzwords, but they do carry an important meaning that is absolutely critical to consumer marketers. \\n\\nIf your brand does intend to evolve its interactions to become more customer-centric, then you will need to allow customers to influence automated responses within the store. These responses are quick and seamless when the store has all of the processing and storage it needs to serve that initial request. That means “Edge Processing.” \\n\\nHave questions about digital signage infrastructure and software? Let us know! \\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1KjtK54pmgIuIewL0WC4My","type":"Entry","createdAt":"2022-04-27T15:34:42.025Z","updatedAt":"2022-04-27T18:09:36.699Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Gate_Best Technology for In-Store Interactions_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6M1JE0c3WkmzBgrSrs2S9X"}}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"jTG60SnffnJ08h1pJq8Nn"}}},"fileButtonText":{"en-US":"Download White Paper"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aKbpSL1oiLWTGf2tDU7Qs","type":"Entry","createdAt":"2022-04-27T13:27:07.795Z","updatedAt":"2022-04-27T13:42:04.148Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Best Technology for In-Store Interactions_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## In-Store Analytics in a Cookieless World\\nMeasuring in-store customer behavior has never been more important than it is in 2022. With Covid-19 and the rise of e-commerce, brick and mortar stores are being forced to either rise to the top or suffer a long, slow recovery that may never come. According to McKinsey, 75% of consumers switched to a new store, product, or buying method during the pandemic, and 80% of those intend to continue. If retailers do not take action to attract customers back to the store, their lost business is not likely to return soon, if ever. \\n\\nThe answer is to reinvent the store experience for customers AND employees. Use digital kiosks to supplement the workforce with self-service options. Deliver content with digital signage; personalize the store experience.\\n\\nBut how can retailers provide a personalized experience, in-store? Technology drives these outcomes, but it requires the right infrastructure. To achieve the most personalized, responsive journeys, stores need to be able to understand how customers are interacting with their stores, where they walk, how long they dwell in front of displays, and whether changes in planogram influence that behavior. These analytics require real-time, anonymized location information.\\n\\nWith the fairly recent push to a cookieless mobile world, many of the largest retailers have already begun to deploy in-store digital and analytics\\ncapabilities. The question that this report will focus on: What technology is the best currently available to measure customer behavior?\\n\\nWe look at three main possibilities, all of which have capabilities best suited to specific use cases. However, there is a clear winner when considering\\nlong-term deployments at scale.\\n\\n## In the White Paper:\\n- Context: The failure of Wi-Fi\\n- Delivering First-Party Data with Asset Tagging\\n- RFID\\n- Bluetooth AoA BLE (5.1)\\n- Ultra Wideband (UWB)\\n\\n[Read more about our solutions for retail >](https://www.stratacache.com/en/markets/retail/ \\"Digital Signage for Retail\\")\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6UBlojbmPJ5asWqYt0K4nT","type":"Entry","createdAt":"2022-04-27T12:48:19.876Z","updatedAt":"2022-04-27T12:48:19.876Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Best Technology for In-Store Interactions_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5Zj234NF1spR9V5VhGq4kr"}}},"title":{"en-US":"White Paper | The Best Technology to Measure In-Store Interactions in 2022"},"description":{"en-US":"In this report, we help retailers examine their options for receiving dependable and accurate data about in-store behavior."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5cTyqURRUzadwDHmaqRfJm","type":"Entry","createdAt":"2022-04-25T18:08:17.937Z","updatedAt":"2022-04-25T18:08:17.937Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Consumer Marketers, It Is Time to Understand Edge Computing_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7hcBnLqJu0IZVEZpB42CFO"}}},"title":{"en-US":"Blog | Consumer Marketers, It Is Time to Understand Edge Computing"},"description":{"en-US":"To developers, buzzwords like “The Cloud” and “Edge Computing” are just nifty Marketing terms, coined more to describe the trend toward using these infrastructures than for the underlying technology. But now consumer marketers are exploring in-store technologies, everything from customer analytics to digital signage and retail media networks. The delivery of content and digital services to these locations can be handled by either of these infrastructures. However, the choice has important implications on capabilities, speed and responsiveness. Customers care about these choices. So should Marketers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4i9Z9yZEJPhWaYcw7TcWgJ","type":"Entry","createdAt":"2022-04-25T18:08:16.689Z","updatedAt":"2022-04-25T18:08:16.689Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Consumer Marketers, It Is Time to Understand Edge Computing_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"To developers, buzzwords like “The Cloud” and “Edge Computing” are just nifty Marketing terms, coined more to describe the trend toward using these infrastructures than for the underlying technology. But now consumer marketers are exploring in-store technologies, everything from customer analytics to digital signage and retail media networks. The delivery of content and digital services to these locations can be handled by either of these infrastructures. However, the choice has important implications on capabilities, speed and responsiveness. Customers care about these choices. So should Marketers.\\n\\nIt is time to understand the fundamentals behind “The Cloud” and “The Edge,” because these are very different approaches, each with its own advantages and limitations for in-store Marketing initiatives.\\n\\n## Getting the Joke: Who invented “The Cloud” and “Edge Computing?”\\n\\nHave you spotted the eye roll yet? That moment when you approach a developer or software architect and tell them that the content management system you are considering is “in the cloud?” \\n\\nThe phrase is tragically comical for any developer who has over twenty years of experience. The crux of it is that “Cloud technology” existed way before it was called “The Cloud.”  \\n\\n“Cloud Technology” was really invented — not in 2005 when the term was coined, but way back in the 1960s, when Joseph Carl Robnett Licklider, developed ARPANET. \\n\\nSure, we’ve developed new protocols, hardware and languages to support networking since then. But at its core, “The Cloud” is just networking. That’s all. It is just computers talking to computers. \\n\\nTo use that cloud application, your computer accesses a server, and the server processes the requests and then sends back information as a nice Graphical User Interface (GUI). Google was always “In the Cloud.” More precisely it was a bunch of servers at Stanford University that could be accessed by anyone. Back then in 1998, people just called it “the Internet.” \\n\\nSo why did we recoin the term as “The Cloud?” \\n\\nSo that EVERYONE could get excited about networking. Now do you see the joke? \\n\\nNetworking tech has changed over the years to drive “Cloud Adoption.” Modern web languages and protocols, as well as bandwidth factored into the popularity of networking. Instead of bits, the smallest parcel of digital information, we talk bandwidth in terms of Megabytes (1 MB = 8 million bits). That’s the difference between text and streaming video. \\n\\nSure, advanced technology has made a large difference in the things we can do with networking. But nothing magical or sudden happened in the early 2000s to herald “Cloud Computing.” \\n\\n“The Cloud” was just a time when society caught up with technology. Suddenly everyone realized, hey, we can communicate instantly with anyone, anywhere. That’s pretty cool. And developers had the tools to build more complex applications, so as the age-old economic story goes, supply met demand and everyone lived happily ever after.\\n\\n### Now Get This: “Edge Computing” Is Older than the Cloud\\n\\nIn terms of buzzwords, “Edge Computing” was the cloud’s child. But “Edge Computing” is even simpler to describe than “The Cloud.” \\n\\n“The Edge” is quite literally any processing that takes place on location and not on a Cloud Server. Your workstation is “Edge Processing.” Isn’t that neat?  \\n\\nNow you can understand the eyeroll. But before we dismiss these buzzwords as total nonsense, it’s important to understand how the underlying infrastructures impact your store technology. Though much older than the hype, they describe two very different approaches.\\n\\n## Edge and Cloud Are Important Concepts for Store Technology\\n\\nThere are plenty of content management systems out there that exist solely “in the cloud.” That is, they feed images and videos from the cloud, which simplifies maintenance, accessibility, and development. But Cloud is not always the right choice for brands. \\n\\n### Technology that Supports either Push or Pull Advertising, In-Store\\n\\nAs fast as the modern Internet has become, it does not give Cloud Apps the same responsiveness as “Edge” processing. Processing information at the source will always be faster and more reliable than sending a request to the cloud, waiting for the server to process that request, and then sending the response all the way back to the source. \\n\\nResponsiveness does not matter as much in simple push advertisements. In-store, if you need to deliver a handful of images, changed out seasonally, then even [System on a Chip (SoC) Displays](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/when-to-use-system-on-a-chip-soc-for-digital-signage/&sa=D&source=editors&ust=1650913690628278&usg=AOvVaw3LlEo43yKjcD65dy8dXZ-B) can offer all the processing and storage you need. \\n\\nPull advertising is much different.\\n\\nThink about websites. Page load time impacts web traffic and engagement. Customers who wait even a few seconds to receive that web page can leave, or at best become annoyed with the brand. Consumers prefer websites that work seamlessly. That same expectation comes through with store experiences. Responsiveness indicates your brand position, in stores as well as on the web and mobile.\\n\\nAt STRATACACHE, we see this principle in effect all the time. Many of our customers deploy responsive digital signage. The data shows that response time matters in these engagements. Each fraction of a second of wait time decreases satisfaction and loyalty. \\n\\n“Edge Computing” deploys the storage and processing resources to the point of interaction with the customer, speeding up response time — enabling seamless and intuitive interactions with the customer. This capability is not a necessity for marketers that focus on push advertising, but sometimes it is. And it is critical in stores that respond to cues from the customer. \\n\\nHere are a few use cases:\\n\\n### Digital Signage Use Cases that Need Edge Computing\\n\\n- Self-service kiosks\\n- Responsive digital signage, such as Assisted Selling Kiosk (ASK)\\n- Most fashion displays (high definition images and video require on-premise storage)\\n- Personalization\\n- Experiential retail\\n- Product comparisons\\n- Lift-and-Learn\\n- Large networks\\n\\n## Takeaway: Edge computing required for responsive stores\\n\\nThe terms “Edge” and “Cloud” might be buzzwords, but they do carry an important meaning that is absolutely critical to consumer marketers. \\n\\nIf your brand does intend to evolve its interactions to become more customer-centric, then you will need to allow customers to influence automated responses within the store. These responses are quick and seamless when the store has all of the processing and storage it needs to serve that initial request. That means “Edge Processing.” \\n\\nHave questions about digital signage infrastructure and software? Let us know! \\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MvB6vEla6PSNhLUBzZZsR","type":"Entry","createdAt":"2022-04-19T17:25:04.973Z","updatedAt":"2022-04-19T17:25:04.973Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Digital Menu Boards in Restaurant Brands International Drive Thru _202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"13hKa2QqWwgYW92BQ6Xcof"}}},"title":{"en-US":"Blog | Digital Menu Boards in Restaurant Brands International Drive Thru "},"description":{"en-US":"Restaurant Brands International responded quickly to the pandemic with a comprehensive digital strategy, focused on digital menu boards as a technology keystone."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1LmbzPPG4tihPJie2Ve1Ui","type":"Entry","createdAt":"2022-04-11T19:01:39.797Z","updatedAt":"2022-04-11T19:01:39.797Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Digital Signage Menus: Consistency across omnichannel_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1FU9frHiZQgOdaEPGmxLKO"}}},"title":{"en-US":"Blog | Digital Signage Menus: Consistency across omnichannel"},"description":{"en-US":"Outdoor digital signage menus are one part of the digital signage system, but consistency across your network means matching messaging with mobile apps, indoor signage, and more. Consider an omnichannel solution for managing your digital signage content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4vudc9fKxEeifkoBEK7DIZ","type":"Entry","createdAt":"2022-04-11T16:06:07.247Z","updatedAt":"2022-04-11T16:06:07.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Resource Paragraph_NRF Solutions Wistia Embed"},"resourceParagraphType":{"en-US":"html-embed-paragraph"},"description":{"en-US":"<script src=\\"https://fast.wistia.com/assets/external/channel.js\\" async><\/script><link rel=\\"stylesheet\\" href=\\"https://fast.wistia.com/embed/channel/project/g688zp444y/font.css\\" /><div class=\\"wistia_channel wistia_async_g688zp444y mode=inline\\" style=\\"min-height:100vh;position:relative;width:100%;\\"></div>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6sibcbOZF9vJf76OtBX3ll","type":"Entry","createdAt":"2022-02-14T14:58:44.654Z","updatedAt":"2022-04-07T18:12:13.997Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_NRF 2022 Review: Quality over Quantity_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"A few months back, when Delta was top of mind and the word Omicron was not even on the radar, I asked the question, “[Will the trade show of the past, remain just there … in the past?](https://www.google.com/url?q=https://www.stratacache.com/en/resources/blogs-%26-articles/the-uncertain-return-of-tech-trade-shows/&sa=D&source=editors&ust=1644854317718778&usg=AOvVaw1oJNOYUvG4gegCEVfwEHuR)”\\n\\nIt’s now 2022, NRFs Big Show is behind us, and I’m happy to report the future is bright for the comeback of the tech trade show! The biggest retail event of the year was held January 16-18 at New York’s Javits Center, which, ironically, is the same place the first U.S. case of Omicron was reported. \\n\\nAfter two previously postponed events in January and June of 2021, the National Retail Federation was bound and determined that the 2022 show must go on, despite many of the largest exhibitors backing out at the last minute. The absence of Microsoft, SAP, Oracle and others offered silver linings to booths like STRATACACHE and NCR, who found their solutions front and center, not dwarfed by the massive two-story booths typically seen at the front of the hall. And while it may not have been the “Big Show” my industry colleagues consider the polestar of retail technology events, it represented an element of normalcy that many of us have been seeking for the past 20 months. \\n\\nI recently sat down with Manolo Almagro, managing partner at Q Division, for a chat about the NRF show and some of the key takeaways for retailers and tech innovators. Manolo is a 25+year veteran in retail technology, a familiar face on the retail speaking circuit, and my go-to resource for the latest retail tech trends and trade show scoop. \\n\\nWatch the full video of our chat about [NRF 2022 and the future of digital trade shows](https://stratacache1.wistia.com/medias/n5vii7t6cq \\"Wistia video NRF 2022 Review - Meghan and Manolo\\")!\\n\\n### About Manolo Almagro\\n\\nAs a 25+year veteran in retail technology, Manolo leads Q Division – a global team of business consultants, digital commerce and retail tech experts who help companies accelerate digital transformation. Manolo has shared his insights speaking at global events including CES, NRF, Aviation World, Euroshop, and MWC. Among his technical achievements, Manolo is a named inventor on retail software patent US #6038545 and was recognized by AVIXA as an inaugural Emerging Technology, Digital Signage Fellow.\\n\\n### About Meghan Thompson\\n\\nMeghan Thompson leads the Americas-based marketing organization for STRATACACHE brands. She focuses on demand generation, marketing operations and promoting the STRATACACHE’s brand at leading industry events in North America. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50kqn4goiOSUlZTO9V4aOh","type":"Entry","createdAt":"2022-03-17T14:30:42.174Z","updatedAt":"2022-03-30T19:20:43.149Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_When to Use System on a Chip (SoC) for Digital Signage_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6cQafISttVv6NlFVYWh8NK"}}},"title":{"en-US":"Blog | When to Use System on a Chip (SoC) for Digital Signage"},"description":{"en-US":"Blog written by John Schilling — a senior-level System Integration and Embedded Operating Systems Engineer with decades of experience in the development and deployment of high-reliability public information display systems and kiosks."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2CQa5UUxrhc1GILEn9WcnP","type":"Entry","createdAt":"2022-03-17T14:30:41.496Z","updatedAt":"2022-03-30T19:19:48.178Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_When to Use System on a Chip (SoC) for Digital Signage_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"When designing a digital signage system, businesses are frequently attracted to System on a Chip (SoC) displays, simply because they can provide a cost advantage over external media players. But there are drawbacks and advantages of each approach to hardware.  \\n\\n__Summary:__ \\n\\n- What is System on a Chip (SoC)\\n- Comparing SoC to dedicated media players\\n- Hardware\\n- OS support\\n- When to use SoCs / when to use Media Players for digital signage\\n\\n## What Is a System on a Chip (SoC)?\\n\\nSystem on a chip (SoC) is just a buzzword to describe a type of hardware that is fairly common.  \\n\\nIn fact, almost everything is SoC these days, outside of “real” PCs. That is, desktops and workstations. SoCs are chipsets where all of the functional circuit blocks have been integrated into one piece of Silicon. Smartphones, tablets and even most laptops today, are SoC. \\n\\nIt wasn’t always like it is today. \\n\\nA $3,000 PC from 20 years ago would have approximately 30 or 40 chips on the motherboard plus Random Access Memory (RAM) and everything else added. Maybe 10% of the cost for that motherboard was the processor. \\n\\nNowadays, 60% of the cost of that motherboard goes to Intel. So Intel went from five to 10% of the bill of materials to 30 to 40% of the bill of materials. Nice move for them. And everybody else who made all the other little plumbing on the motherboards? They don\'t make money on those components anymore because they\'ve been squeezed out. \\n\\nWhat we are really discussing is more specifically System on a Chip displays. These bake into the display itself the central processing unit (CPU) and graphic processing unit (GPU), all the basic elements that you would find in an external media player. Without the Intel power play, and when you do have a choice, the pertinent question is: Which would you prefer — the cost advantage of an SoC display, or a display and media player? \\n\\n## When to Use System on a Chip for Digital Signage\\n\\nClearly, there are plenty of cases that call for a SoC. And digital signage, general applications anyway, are no exception. Tablets and digital shelf edge are two great examples because the space restrictions in these applications demand SoC. \\n\\nHowever, once we have the space to devote to a dedicated media player, the decision leans away from SoCs for two primary reasons. \\n\\n### Long-term hardware agility\\n\\nDedicated media players tend to have better storage and processing capabilities, but that is not the key reason to use them. Many digital signage projects do not know their specifications upfront anyway, so SoCs tend to have enough power to at least satisfy the near-term “needs” of a project. \\n\\nThe issue comes in the future, when businesses begin to scale and expand their digital signage to allow for smarter features, such as personalized content or suggestive sell. These added features, especially when powered by AI technology, can require more power than the project initially called for. \\n\\nWhen SoC is used, the entire display becomes the bottleneck. In order to change out the processing power of an SoC display, you need to buy a new display! Whereas if you had used a media player, you could easily keep the display and buy a new media player for significant cost savings on your expanded digital signage project. \\n\\nThat bottleneck is a problem in case of any problem with that SoC. If the CPU has a problem, then instead of replacing the CPU, now you need to replace the entire display. Tying the CPU, GPU and display together provides advantage in size and in some cases efficiency, but a large drawback in maintenance and agility. \\n\\nIt’s the same reason why you want your car to have removable tires. You can replace the tires easily without replacing the vehicle itself. \\n\\nIf you want a system that will last, then you would prefer a media player.\\n\\n### Operating Systems for Digital Signage\\n\\nThe other primary consideration for digital signage is the operating system (OS). As we all know, the OS matters. This is why we see monthly updates to major systems like iOS and Windows. These updates are made for the sake of security, as well as new features that allow developers and users to get increasing value from their IT resources with decreasing vulnerabilities. \\n\\nLet’s take a look at the major SoC vendors and see how they stack up to digital signage media player OS. Apple is immediately thrown out because, typically, the primary reason for wanting an SoC for Digital Signage is cost. And Apple SoCs do not provide the same cost advantage as the other three. \\n\\nWe have three vendors remaining:\\n\\n- Samsung\\n- MediaTek\\n- Qualcomm\\n\\nIn each case, the vendor is no longer supporting updates to the SoC OS. Digital signage is not their primary, or even secondary business. They just realized they could do it. The OS is like an after-dinner mint, and they have very little stake in ensuring that mint does what it should. \\n\\nFor many businesses, that after-dinner mint is enough. Think of all the digital signage deployments out there that use a USB-keys to display a recurring slideshow. \\n\\nIf you\'re running a dry cleaner, it\'s no big deal for you to load up a set of pictures onto a USB key. And when you want to put something else on, you take that USB key, hook it up to your laptop and upload new pictures. \\n\\nThat same infrastructure doesn\'t meet the needs of anyone who has a business with multiple venues and multiple geographic locations who wants coordinated messaging and changing of prices.\\n\\nIf you\'re going to use digital signage as an enterprise, you want a STRATACACHE or Scala because we have an interest in supporting you and ensuring that your digital signage systems look good today, and continue to look good tomorrow. That is how we justify your continued business; that is why we are the best. \\n\\nWhen we choose SoC components - for a digital shelf edge solution or a LINQ tablet, we are sure to provision them appropriately.\\n## About John Schilling, Sr. Technical Architect, Scala, a STRATACACHE Family Company\\nA senior-level System Integration and Embedded Operating Systems Engineer with a great deal of hands on experience in the development and deployment of high-reliability public information display systems and kiosks. A Principal technical contributor in the design, development, operational management, and customer support of 24x7x365 Digital Signage networks comprising over 450,000 Players deployed world-wide.\\n\\nA Software R&D/Electrical Engineering/Electronics Manufacturing/Systems Integration “Jack of all Trades” Engineer at firms which typically developed their own internal software and hardware technology stacks. “DevOps” two decades before the trade press realized that the software and hardware industries had a need for a special class of multifaceted systems engineer. \\n\\nExperience in the development and debugging of MPEG decoders going back to the C^3/3DO/Philips CDI/and the Commodore CDTV. A wide range of experience with both Analog and Digital Video production issues.\\n\\nExtensive electronics Manufacturing/Manufacturing QA experience in Asia/Pac-Rim; Europe; and North America."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KMRpcveFKQwrjF2brX59","type":"Entry","createdAt":"2022-03-25T14:33:57.877Z","updatedAt":"2022-03-25T14:33:57.877Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Digital Signage Content Management_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1A7AKTeyIGdcqokAyAvgYk"}}},"title":{"en-US":"Blog | Digital Signage Content Management"},"description":{"en-US":"Digital Signage content management systems deploy content to displays, managing scheduling and programming rules across a network of hardware devices. Innovative businesses program CMS to personalize content. Find out how they do it."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2G1seLioFzxDrZMuDLNK3X","type":"Entry","createdAt":"2022-03-09T19:43:39.222Z","updatedAt":"2022-03-09T19:48:37.191Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Restaurant Digital Signage Q&A Talk with an Expert_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The latest issue of QSR Magazine features a Smart Chain cover story that takes a deep dive into the importance of technology in the restaurant customer experience. “[Sign of the Times: Digital Signage Rises to Mission-Critical Status in 2022](https://www.qsrmagazine.com/downloads/sign-times-digital-signage \\"QSR Mag Sign of the Times\\")” explains how the move from print to digital menu boards not only modernizes the brand experience, but also allows for agility, more effective promotions and — for today’s customer-centric, forward thinking brands — drives a relevant, personalized (and ultimately more profitable) restaurant visit. \\n\\nThe QSR Magazine article quotes STRATACACHE CEO Chris Riegel about how smart signage throughout the restaurant has a huge impact on customer experience and loyalty, as well as efficiency and operations. While digital menu boards are the juggernaut in restaurant tech adoption, at the core of this smart signage is a triad of technology: digital display, sensors and artificial intelligence. In this blog, Chris weighs in on why digital menu boards are table stakes in delivering on customer experience, how technology is vital to solving daily challenges, and why the future of the customer experience centers around personalization. \\n\\n## What are the major benefits of restaurant digital signage, specifically in terms of accuracy and convenience for customer experience?\\n\\nIn a COVID-impacted business world, operators are facing significant labor and supply chain disruptions and accuracy and convenience go hand in hand. Digital menu boards allow you to react in real time to disruptions and current conditions. Accuracy — an accurate menu keeps the line moving inside and outside the restaurant. Convenience — only show the menu items you can serve, and serve quickly. If you’re short handed on staff, the digital menu board allows you to remove items that are more labor intensive, but maintain or promote easier-to-make items that have higher margins, leading to increased profitability. \\n\\nThe accuracy and convenience of smart signage and digital menu boards begins before the customer even places their order. Taking into account real-time, conditional insights, digital menu boards deliver a relevant, customized experience for the consumer. This is particularly true in the drive thru where there is an opportunity for one-to-one personalization. By recognizing “known” customers when they enter the drive thru, rules on the backend can trigger the digital menu board to update in real time, promoting items that appeal to that customer, or highlighting higher margin menu items. \\n\\n## What are some things operators should consider when thinking about implementing/upgrading their restaurant digital signage? What questions should they ask suppliers?\\n\\nImplementing and upgrading digital signage and digital menu board technology should be done by a trusted partner, not just a hardware or software vendor. There are vital questions that help navigate how digital signage will optimize operations and efficiency. How are you integrating live data? How many crew do you have? For back of house product, what’s the overage and what’s short in supply? How are you integrating loyalty and pickup? This live data and real time conditions can and should influence what’s shown on the digital signage. Digital menu boards can move product, speed up lines and increase loyalty. \\n\\nFrom a tactical and future growth perspective, operators should ask questions around ability to scale and support, as well as the knowledge and capability to grow into advanced technology, such as sensors and AI, that customize the consumer experience. “Smart” digital solutions — ones that are combining digital display, sensors and AI — are going to grow revenue and limit missteps in the customer journey. \\n\\n## How can digital signage and digital menu boards help restaurant operators save money? What can they expect in terms of ROI?\\n\\nSmart digital signage and digital menu boards are an investment in customer experience and operational efficiency. For cost savings, digital menu boards help to ensure the least possible amount of food waste, promoting the right menu items at the right time to use up product. Digital menu boards are going to drive significant incremental sales growth of 1-3% by highlighting what customers want and need. Digital menu boards operationally make available labor and staffing as efficient as possible.  \\n\\nIn terms of ROI, operators are facing serious labor challenges and stiff competition. Technology is going to have an impact throughout the whole customer experience — increasing value of the experience through improved ordering flexibility; faster, higher-accuracy order pickup; and most importantly for ROI, hyper-relevant menu personalization and suggestive selling.\\n\\n## What does the future look like for smart signage?\\n\\nPersonalization of the consumer experience is the biggest opportunity for operators to increase sales and loyalty. Conditional inputs and rules on the back end system allow the “smart” digital menu board and menu offering to be optimized, and customized, in real time. There are influencing conditions in and around the physical space, including weather, traffic, events, queue length and time. Using this data combined with guest insights, you can have complete awareness of your customer. Every visit to your restaurant, every experience, is unique and tailored — the brand knows the customer, the customer knows and is loyal to the brand. Your customers know they will be served an experience that’s relevant, and this relevance is driven by data and insights. The “smart” digital menu board intelligently informs suggestive selling, increasing profit margins and customer loyalty.\\n\\n## How is restaurant digital signage or restaurant technology a long term solution to delivering on guest experience?\\n\\nTechnology can appear at first as a shiny object solution. But tactically speaking, there are labor and supply challenges that make day-to-day operations and efficiency a big question mark. In an ideal world, every day there is a full crew on hand with a fully stocked kitchen and smoothly operating kitchen equipment. Technology is an investment in customer experience and operational efficiency. Realistically, challenges arise, and a solid tech stack and strategy can ensure that operations not only continue to run smoothly, but the guest experience continues to be fast, accurate and valuable. And although there has been the start of a bounce-back in labor, “the industry is still about 900,000 short of where it was in February 2020, just prior to the pandemic,” according to QSR Magazine. Additionally, hiring and retaining labor has long been a perennial challenge in the restaurant industry. \\n\\nThere are additional conditional considerations that directly impact what should be shown on your digital menu boards. Data and inputs give you a complete picture of the guest and exactly where they are in the ordering and pickup journey. While this is forward thinking, there is proven, mature technology that can be implemented today to begin personalization, and with the right opt-ins and data, that personalization can include one-to-one customization down to a single guest. The drive thru is such an important part of QSR revenue streams, and technology presents the biggest opportunity to increase long term profitability. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"37QcZHWzV3OBC5lkaCcUAA","type":"Entry","createdAt":"2022-03-09T19:43:39.872Z","updatedAt":"2022-03-09T19:43:39.872Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Restaurant Digital Signage Q&A Talk with an Expert_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6GMCOH2wcAXAlJEYDf7wP7"}}},"title":{"en-US":"Blog | Restaurant Digital Signage Q&A Talk with an Expert"},"description":{"en-US":"As a trusted partner of 8 of the Top 10 fast food restaurants, STRATACACHE CEO Chris Riegel answers high-level questions about how digital signage fits into the future of the customer experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"516R4VwDRAi0C48UiZtQZo","type":"Entry","createdAt":"2021-06-11T13:53:36.502Z","updatedAt":"2022-03-08T12:54:01.356Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-paragraph-resources-blog-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55Oq8Ft5ZScKC4p1r7EjMK"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"57WajmBr10bFO2OZlWaD0K","type":"Entry","createdAt":"2022-02-22T21:57:45.729Z","updatedAt":"2022-02-22T22:11:13.649Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_BG_STRATACACHE_Indoor Digital Signage for Restaurants: 7 Best Practices_202"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"So much has changed in the restaurant industry over the last few years, and QR Codes are only the beginning. Consumers are no longer asking; they are demanding personalization (McKinsey: 76% of consumers get frustrated when companies fail to personalize their offerings). Customers expect digitally enhanced experiences to meet their needs as they evolve. \\n\\nWe can see this in more than just survey data. One look at quick service restaurants proves that the brands stealing market share in 2021 led with digital.\\n\\nStrategies among the top 10 vary in HOW they deploy and integrate digital signage, but signage is a consistent keystone.\\n\\nHere are some of the best ideas that are driving growth for quick service restaurants.\\n\\n## 7 Indoor Digital Signage Best Practices for Restaurants\\n\\nDigital signage brings many capabilities and pitfalls. But you do not need to reinvent the wheel, only learn from what leaders are doing (and not doing) today.\\n\\n### 1) Say no to full screen takeovers\\n\\nSix years ago some restaurants experimented with digital signage, and there were some important failures that need to be kept top of mind. Full screen takeovers are a great example.\\n\\nFull screen takeovers sound great for the business, but they only annoy customers. Think about it for a second. Do you enjoy those websites that serve you an ad before you even see the content? Full-screen popups annoy prospective customers at the best of times, but they go too far in a restaurant environment where the guest wants to sit back and enjoy the experience. \\n\\nResist the urge to push full-screen messaging on your clientele. Don’t do it! Take a more considerate, customer-centric approach.\\n\\n### 2) Don’t push: Personalize\\n\\nAny guest will not appreciate a push strategy like the one just mentioned, but they will appreciate a pull strategy. Pull strategies are focused on meeting the customer where they are to deliver the right content at the right time. \\n\\nOver 65% of consumers expect brands to personalize in these ways: \\n\\n- Make it easier to navigate\\n- Provide relevant product/service recommendations\\n- Tailor messaging to needs\\n- Offer targeted promotions\\n\\n(McKinsey, 2021)\\n\\nAt its core, personalization is about increasing relevance, so that customers can achieve the results they want easier and faster than they would have. At the same time, personalization builds loyalty and trust by demonstrating the value of returning to your restaurant. If you can personalize your recommendations based on their history, then that next-level experience give guests another reason to plan their return visit.\\n\\n### 3) Dayparts: Increase relevance with context\\n\\nDigital signage opens up a wide range of capabilities that can power your current business strategy and maintain relevant communications with customers. Start by dividing the schedule into dayparts. This allows you to target the most popular guests at a specific time of day and week, rather than a more general audience. Franchisees often find dayparts incredibly valuable, since they can respond to real-world events. Do students from the local high school stop by at 3:30? With dayparting, you can target key achievements with this audience at this time, without sacrificing experience for the lunch rush or dinner crowd.\\n\\n### 4) Showcase local flavors\\n\\nBuying local is a great way to increase value, but communicating that you have purchased local foods can be a challenge — especially when this can change on a daily basis. Digital signage systems can be set up to communicate this ‘live data’ on the fly, for each meal, which can increase the perceived value of the food and make the dining experience more unique and memorable. These help the brand build trust and increase satisfaction, loyalty and influence. \\n\\n### 5) Book slow periods\\n\\nAs an operator, slow periods are another challenging workaround. Digital signage allows restaurateurs to advertise special deals to fill those periods consistently.  \\n\\n### 6) Reduce Turnover\\n\\nEmployee communications cannot be emphasized enough with all the workforce challenges in the hospitality industry over the last two years. It is incredibly important to be able to ramp up employees quickly and retain them better than competitors. Especially in the kitchen, where touching a mobile device can be a food safety violation, digital signage can keep communications open. This helps forward corporate branding, reinforce new skills, and more.\\n\\n### 7) Driving strategic goals\\n\\nWe’ve discussed a couple particular tactics that can help restaurants personalize the guest experience, but how do you choose what to do, and when? Choosing these goals is as simple as asking the question, “What do you want to achieve?” What makes digital signage so different from other mediums is that the answer can and should change at any given moment of every day. \\n\\nFor more information on how the largest quick service restaurants use digital signage to accomplish key objectives, from revenue and profitability increases to beverage attach, check out our [white paper, Evolution of the QSR](https://www.google.com/url?q=https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/&sa=D&source=editors&ust=1645570658207621&usg=AOvVaw1H4zOspq34KKOvZ8tFvbGL).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4qOdLSh3QQQeCPPHpI5AU6","type":"Entry","createdAt":"2022-02-22T21:57:46.524Z","updatedAt":"2022-02-22T21:57:46.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_BG_STRATACACHE_Indoor Digital Signage for Restaurants: 7 Best Practices_202"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4HcdjGyeMgLsssBidgwY37"}}},"title":{"en-US":"Blog | Indoor Digital Signage for Restaurants: 7 Best Practices"},"description":{"en-US":"Today\'s customers are more digital than ever, so how can restaurants evolve the indoor customer experience to keep their dining experience relevant and modern? "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1faznBlQt92VBKsJFXvj9D","type":"Entry","createdAt":"2022-02-14T14:58:45.484Z","updatedAt":"2022-02-14T16:46:10.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_NRF 2022 Review: Quality over Quantity"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Blog | NRF 2022 Review: Quality over Quantity"},"description":{"en-US":"A couple of months ago, I wondered if trade shows would go extinct. Now I know the answer."},"wistiaEmbedCode":{"en-US":"n5vii7t6cq"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JfqEBBhJrpxMTFp6vRFSi","type":"Entry","createdAt":"2022-02-14T14:58:50.969Z","updatedAt":"2022-02-14T14:58:50.969Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_5 Digital Signage Best Practices"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"715KO1ALEl9b6agDCN54iK"}}},"title":{"en-US":"Blog | 5 Digital Signage Best Practices"},"description":{"en-US":"Digital signage brings new capabilities, and with that comes a significant challenge. Cross-functional collaboration helps. How do you know you are doing everything right?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cSpAaIQ4OueyyZ4aCk5uk","type":"Entry","createdAt":"2022-02-14T14:58:50.236Z","updatedAt":"2022-02-14T14:58:50.236Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_5 Digital Signage Best Practices_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"How do you know your digital signage project will be successful? Follow these 5 best practices to ensure that you stay on track.\\n\\nWatch the video to see.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4BdMtjk9NAFqIQh6V4D29R","type":"Entry","createdAt":"2022-02-10T13:09:08.139Z","updatedAt":"2022-02-10T13:09:08.139Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_5 Digital Signage Best Practices"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4ezW30xkFm3bAeH2Zm7aqk"}}},"title":{"en-US":"Blog | 5 Digital Signage Best Practices"},"description":{"en-US":"Digital signage brings new capabilities, and with that comes a significant challenge. Cross-functional collaboration helps. How do you know you are doing everything right?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4SJmiTRsGKnzFQpt6dLNza","type":"Entry","createdAt":"2022-02-10T13:09:07.373Z","updatedAt":"2022-02-10T13:09:07.373Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_5 Digital Signage Best Practices_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"How do you know your digital signage project will be successful? Follow these 5 best practices to ensure that you stay on track.\\n\\nWatch the video to see.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6dapHCerXpgiICMxG4J3Tt","type":"Entry","createdAt":"2022-02-03T21:27:22.799Z","updatedAt":"2022-02-04T18:52:51.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Giving Back: The Strength of a Family_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"It takes years for a diagnosis: Juvenile Batten Disease, an extremely rare, terrible, and terminal prognosis with no known cure. In the movie, and in real life, Kennedy lives an excruciatingly short 16 years, leaving behind a legacy of love and friendship.\\n\\nNot long after the movie’s premiere, another Utah family would connect with the Hansen family story in ways they never could have imagined.\\n\\nIt started when 6-year-old Davis Turner began to lose his vision. At that point, all of the Turner kids had been born, and mom Tina was busy juggling life with four under the age of six. \\n\\nUnlike his siblings who were typically developing, Davis was experiencing some other challenges, and not long after his vision began deteriorating, he was diagnosed with Stargardt disease, an inherited disorder that causes progressive vision loss. \\n\\nDavis was blind within the year. \\n\\n## Soon, all four Turner children were blind\\n\\nBy the time the youngest child, Clint, turned five, all four Turner kids were blind. \\n\\nThe family was shocked, heartbroken, and completely bewildered by what was happening. As they tried to adjust to this new normal of life with visual impairment, more abnormalities appeared. In school, Davis and Ashlyn started to decline cognitively. \\n\\nNext was loss of speech, loss of motor skills, loss of independence, and seizures. This pattern repeated with the youngest two, Brock and Clint, as well. \\n\\nOf all the siblings, Ashlyn has been the most advanced with her symptoms, and by the time she was 16, her regressions were shocking - her speech was reduced to just five words. \\n\\nIronically, soon after, a family friend sent Tina an article about another family with a rare disease that seemed similar to what they were experiencing. \\n\\nBecause her symptoms seemed to progress more rapidly, Tina took Ashlyn to the geneticist first. The results took six months to come back and it confirmed what Tina already knew in her heart to be true. \\n\\nAshlyn was diagnosed with Juvenile Batten Disease, the same rare, terminal condition that Kennedy Hansen battled. \\n\\nNext was Clint. \\n\\n(Unbelievably, Tina’s brother would also have two daughters diagnosed with Juvenile Batten Disease, too.)\\n\\nThe Turner children didn’t have Stargardts Disease after all. But now, they face a different future. Markers of Batten Disease include vision loss around the age of 5, followed by seizures, cognitive decline, personality changes, loss of motor skills, dementia, and finally - tragically - death between the ages of 15-30 years old. \\n\\nOne year, Tina was having an especially hard time finding the energy or will to decorate for the holidays. (“I was feeling a bit like, what’s the point?”) But Davis, Ashlyn, Brock, and Clint kept asking her to do it, and once everything was up, they went around the room, feeling the decorations on the walls and looking so excited and happy about it all.\\n\\nDavis is now 20, Ashlyn is 18, Brock is 15 and Clint is 13. \\n\\nThe last three years since their diagnosis have been filled with heartbreakingly difficult moments and also days filled with so much happiness, it was almost unbearable. \\n\\nIt’s still tough to think of all they’ve been through just while writing this story. But that’s the thing about the Turner family. When anyone else would shut down, or close themselves off, or turn inward, they look for the good. \\n\\nFor a family used to navigating the dark, they always seem to find the light. \\n\\n## Chive Charities and STRATACACHE Combine Forces Once Again\\n\\nChive Charities initially raised $68,546 to fund a 2019 Ford Transit Passenger High Roof Van, capable of transporting the Turner Family. \\n\\nIn addition to transportation, they also needed a wheelchair-acccessible bathroom. That’s where STRATACACHE came in. We stepped up and funded a complete bathroom remodel. \\n\\nAs always, it was a proud moment for the STRATACACHE Family to take part in such a good cause. We thank Chive Charities for helping us play our part.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3RfOKsTzWEZjeVeURlgEZN","type":"Entry","createdAt":"2022-02-03T19:50:07.298Z","updatedAt":"2022-02-04T18:41:56.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_When Good News Falls Out of the Clear Blue Sky_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Jack was 3 when a mysterious rash overtook his body which was followed by neurological decline and loss of motor skills. The attacks came twice a year and increased in intensity. Jack lost his hearing, the ability to walk. His skin would blister, boil, and shed off multiple times. Finally, in March of 2019, Jack was 1 of 3 people in the world diagnosed with ACOX1 genetic mutation.\\n\\nACOX1, sometimes called Mitchell Syndrome, is an inflammatory disease that could be treated by the N-acetyl cysteine (NAC) antioxidant. Absent the medicine for 6 years, ACOX1 started eating away at the myelin sheath that protects Jack’s nerves and cells.\\n\\n## Jack’s Mother, Fay, Quits Her Job to Become a Full-Time Caregiver\\n\\nBy 2019, Jack’s condition was worsening. His mother Fay is now taking care of Jack and his twin autistic brother, Ethan, full time. The family was down to a single income with Chris as the lone provider. To save money, the family moved in with Chris’ parents in their two story home in the Indianapolis suburbs of Greenwood.\\n\\n### The Sawyers tried to convert an ADA accessible van but ran out of funding….\\n\\nThe most important medication always tends to be the most crucial. In Jack’s case, it’s multiple shots of Kineret. The anti-inflammatory drug costs anywhere between $8,000 – $10,000 a month.\\n\\nWith Jack growing up fast, transporting him to the doctor in the family car became increasingly difficult. The family purchased a 2014 Honda Odyssey in the hopes they could convert it to an ADA accessible vehicle. But the car’s frame was damaged and the van had too many miles. The car was deemed unfit to carry such precious cargo and the investment, the last of their savings, was all for naught.\\n\\n### Jack grows to 100 lbs and needs to be carried into the car and up the stairs\\n\\nJack is now 90 lbs and his mother and father take turns dead lifting him to get him to the house’s lone bathtub. The family rigged a 5-point harness to lift Jack into the crappy Honda so he can get to his physical therapy sessions and the Indiana School for the Deaf and Hard of Hearing. The more Jack grows, the harder he becomes to transport. Recently, Chris slipped two discs carrying Jack, leaving Fay as the only parent capable of carrying her son.\\n\\nThis family’s need for a safe living environment was more critical than we ever imagined. If the Sawyer family continued on this path, they were all going to be injured. Now that Jack is nearly 100 lbs., they must transport Jack from upstairs to downstairs using a stretcher they purchased on Amazon. That’s right, a stretcher.\\n\\n### Chive Charities Fundraises for an ADA Accessible Van\\n\\nThe Sawyer family opened their front door to find a brand new ADA accessible 2019 Dodge Grand Caravan in the driveway. Half of the problem was solved! \\n\\n## What about the Stairs: STRATACACHE helps raise the money for a new single-story home\\n\\nThe Sawyers also needed a new ADA-accessible home so that they could avoid further injury. STRATACACHE offered a dollar-for-dollar match up to $25,000 for the Chive fundraiser. Together, we were able to buy them a new home in Greenfield Estates. Greenfield Estates is a trailer park, but still far better than climbing those 15 steps with a 100-lb and growing boy.\\n\\nHelping the Sawyers was another bright spot in the STRATACACHE Family history, and it is a moment that the entire community here is so proud to have taken part in.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"APSesBUSiDG1RSxkrbSHW","type":"Entry","createdAt":"2022-02-03T21:27:21.344Z","updatedAt":"2022-02-03T21:27:21.344Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Giving Back: The Strength of a Family"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3eg0ySekkpyty9SJFKwS7"}}},"title":{"en-US":"Blog | Giving Back: The Strength of a Family"},"description":{"en-US":"STRATACACHE helped the Turner Family accommodate their four children who are all diagnosed with Juvenile Batten Disease, an extremely rare and terrible prognosis with no known cure."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2S5mUWNZrMuBbWZ7X0uNB1","type":"Entry","createdAt":"2022-02-03T19:50:05.824Z","updatedAt":"2022-02-03T19:50:05.824Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_When Good News Falls Out of the Clear Blue Sky"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1Gtp7Au8ccpHBmag0oj8L8"}}},"title":{"en-US":"Blog | When Good News Falls Out of the Clear Blue Sky"},"description":{"en-US":"STRATACACHE was proud to participate in a fundraising event for J. Sawyer to help give his family the help they needed."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6w81i0RamyvcFf8bgH6c4v","type":"Entry","createdAt":"2021-08-02T17:34:19.617Z","updatedAt":"2022-02-02T15:21:17.588Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - 7 Digital Menu Board Challenges — Solved for Convenience Retail"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2F0wUKDOnriML1hLDDn1HS"}}},"title":{"en-US":"White Paper | 7 Digital Menu Board Challenges — Solved for Convenience Retail"},"description":{"en-US":"Digital Menu Boards are the #1 opportunity for convenience stores  to increase comps, satisfaction, and loyalty in 2021 and beyond. "},"ctaText":{"en-US":"Download Whitepaper"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3eBrjfvsH1MhjBzRdBdW2o","type":"Entry","createdAt":"2022-01-26T17:22:03.485Z","updatedAt":"2022-01-26T20:29:56.647Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body NRF 2022 Recap"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What’s top of mind for retailers? \\nWe’re facing tactical challenges such as lack of labor, keeping up with ecommerce, safety, automation, efficiency and supply chain. In short, retailers are looking to make the shopping experience simple, impactful and relevant. The good news is that mature, proven technology introduced in the store can add to the consumer experience as well as help back of house operations. We aren’t talking about tearing down the walls, overhauling the entire in-store strategy. And we’re not simply talking about passive retail digital displays, digital signage or digital signage software. The big picture is focused on “smart” digital displays — those that tie together digital displays to sensors and AI — to optimize the store from the parking lot to the checkout aisle and beyond. \\n\\nWhile retail sales were down from pre-pandemic statistics, in-store retail numbers were up when 2020 is compared to 2021. What are some of the factors driving this? Consumers want to get back into stores, and expectations are high when it comes to the entire shopping journey. Experiential retail and customized, relevant in-store experiences are important factors in driving repeat store trips. With as many choices as today’s shoppers have, the “in-store” experience may extend beyond the four walls to include mobile integration or curbside pickup. Retail video walls, in-aisle shelf edge displays, attention-grabbing end cap displays, self-service kiosks — this retail technology delivers on that simple, impactful, relevant trip to the store. \\n\\nThanks for stopping by if you were able to attend the show! If you weren’t at the show, or if you want a refresher of what you saw, below is a recap of STRATACACHE’s booth retail experiences. The solutions on display had components and concepts that can be adapted and/or integrated into, or with, existing in-store solutions, platforms, fixtures, you name it. The application of each technology is unique to each retailer and sparked some great conversations around in-store experiences, efficiency and automation goals, and experiential retail ideas. \\n\\n## Experiential retail delivered with digital displays\\nThe solutions in STRATACACHE’s booth focused on personalization of the in-store customer experience. After you introduce technology into the store, how do you improve it, make it consistent, make it easy, and then scale it? A trusted technology provider takes your brand goals and strategically applies tech. There can be a one-to-many customization that makes retail digital display relevant through real-time inputs and triggers on the backend. There is also one-to-one personalization of “known” customers, which may be customers who have a loyalty app, are members of the reward program, through sensor systems, a check-in system, item pickup identification or another way of identifying a specific customer. All of this is privacy conscious and respectful of consumer information. \\n\\n A recent article in [Chain Store Age](https://chainstoreage.com/nrf-2022-key-takeaways-retail-execs \\"Chain Store Age Key Takeaways\\") highlighted key show takeaways by major brands. \\n\\n“[Customers] came out to shop. They were out physically shopping in our stores. They returned to shopping malls. They were engaged. They wanted to be out there enjoying what retail can provide. It gives me incredible optimism for the future.”\\n\\n— Brian Cornell, Target chairman and CEO\\n\\n“As we think about what we need to be as a company, it’s been really simple. We want to take care of associates and be the best workplace we can be. We want to delight our customers. We want to make our communities better.”\\n\\n— Marvin Ellison, chairman and CEO, Lowe’s Companies Inc.\\n\\nWe can’t agree more! A common thread in these sentiments is that focusing on the shopper experience, improving efficiency and automation are essential to the store’s future. And technology is here to deliver on that. \\n\\n__STRATACACHE in-store retail solutions highlights__\\n\\n### Product discovery and retail digital displays in the beauty aisle \\n\\n![IMG NRF 2022 Beauty](//images.ctfassets.net/lx4pzcb22oh0/5LYl6iF32o7QlPiF5LkKzN/9662f5b676e757a4c2a86bf62bac7047/NRF_Beauty.jpg)\\n\\nThis solution showcased how digital solutions enable personalized product discovery and ease of purchase. Shoppers use the digital display to explore detailed product information and suggested items or products, as well as being able to add products of interest to their shopping cart with ease. The order is then sent to pickup, according to the shopper’s preference. In our NRF booth, this part of the solution included smart pickup with digital displays, real-time queuing status and digital shelves or lockers. \\n\\nThe beauty solution highlighted: \\n- One-to-one personalization for “known”/loyal customers \\n- Curated product selection & promotion of high-value products \\n- Suggested selling based on purchases or the shopper’s profile\\n- Ease of purchase - tap to add to bag \\n- Ease of pickup - send to locker, send to smart digital shelf\\n\\n### Digital smart shelf for order pickup\\n\\n![NRF SmartPickup](//images.ctfassets.net/lx4pzcb22oh0/2KNBDVxZWU2toVkvtCzYJF/e00d96a1a78dc9f1414798fd389a4f1d/NRF_SmartPickup.jpg)\\nThis solution solves the challenge of order pickup, creating a modern customer experience that is clutter-free, clearly marked, accurate and easy. Any range of products can be used for this solution in any high volume retail environment such as retail stores, convenience stores, restaurants, big box and grocery stores.. Integrated with a queuing system, guests can see their order pickup status on slim form factor shelf edge displays. The displays dynamically update in real-time, ensuring the right customer gets the right order. \\n\\nThe digital smart shelf solution highlighted: \\n- Real-time event triggering \\n- Integration with existing queuing system \\n- An impressive, modern look vs. clutter, confusion \\n- Mitigating frustration as guests can see their order status, which is dynamically updated in real time\\n\\n### Digital smart pickup solution featuring pickup lockers \\nThis solution solves the challenge of effective item or order pickup, showing integration with a locker pickup system makes pickup automated and personalized. The queuing board displays the pickup order status while digital shelf edge displays clearly mark which locker has the right item for the right customer. \\n\\nThe smart pickup lockers solution highlighted: \\n- One-to-one personalization and experiential retail \\n- Real-time event triggering \\n- Automation and labor efficiency\\n- Personalization assures shopper of a secure, seamless pickup experience \\n- Modernization of the store experience \\n\\n### Product discovery and experiential retail in the grocery aisle \\n![IMG NRF 2022 Grocery](//images.ctfassets.net/lx4pzcb22oh0/3860ljIKIP2VL0w0q6hSyM/1949ab0caf03ff96e65efda30633cf26/NRF_Grocery.jpg)\\nThis solution transforms traditional retail gondola shelves into an interactive shopping experience. Digital displays are integrated into standard fixtures to allow retailers to incrementally modernize their store while creating a personalized shopping experience for their customers. Shoppers use the touchscreen display for product discovery and basket fulfillment. This solution highlights inspirational shopping, how an investment in technology directly impacts the customer experience with a combination of enjoyment, assisted selling and upsell. The shopper uses the touchscreen to browse recipes, selecting one of the ingredients, triggering the digital shelf edge display to highlight that ingredient on the busy grocery shelf, making it easy for the shopper to locate the product. \\n\\n- The grocery aisle solution highlighted: \\n- Product discovery \\n- Modernizes in-aisle shopping and visual merchandising \\n- Real time event triggering \\n- Heavy focus on customer experience \\n- Product discovery \\n- Elevated shopping experience and store expertise without the need for sales associate assistance\\n\\n### Fresh grocery end cap solution delivers real-time price adjustments to minimize food waste\\nThis solution shows how digital displays bring even greater attention to end cap displays, a high value area of store shelves. Additionally, in a fresh grocery scenario, prices are able to be changed in real time to mitigate waste, a top tier concern. Shelf edge displays enable eye-catching, modern visual merchandising, while also allowing for real-time pricing adjustments. Outside of grocery, this is applicable to adjusting prices on digital signage retail displays throughout the store, to move sales of a certain product more quickly. \\n\\nThe fresh grocery end cap solution highlighted: \\n- Modern visual merchandising in a high-value area of the store \\n- Real-time pricing updates by authorized sales or manager employees \\n- Eliminating clutter and waste of paper tags on slim form factor displays \\n- Food waste mitigation or quickly moving product \\n- Effective product promotion \\n\\n### Extending the store experience with outdoor digital displays  \\nThis solution extends the customer experience outside the four walls of the store, offering an order/pickup solution on STRATACACHE outdoor digital displays, which are ruggedized with a modular design, and made in the USA. After the shopper places an order — shown in STRATACACHE’s NRF booth in a home improvement store or QSR environment — shoppers’ orders and status in the queue are clearly displayed. This solution can be used in any high volume consumer environment where shopper automation solutions help with efficiency and self service. \\n\\nThe outdoor digital display pickup solution highlighted: \\n- Convenience and safety, allowing shoppers to complete their purchase without having to enter the store, reducing number of people inside\\n- STRATACACHE’s outdoor digital display, a ruggedized, modularly designed fixture that is, delivered from our factory in Ohio. The display is sensor-ready and field serviceable. \\n- Ordering simplicity and queuing clarity \\n- Digital signage retail experiences and shopper communication opportunities in the parking lot \\n- How delivery/directional messaging adds clarity to the customer experience and eliminates frustrations \\n\\n### Shopper personalization with store insights and data — WALKBASE TREQ + retail digital displays \\nWalkbase is a sensor-based, high accuracy solution that provides an unprecedented, data-driven view of the in-store customer journey. Walkbase integrates multiple data sources and metrics to clearly show how you can make impactful changes throughout the store. The dashboards on display at NRF 2022 showed some of the in-store insights that Walkbase’s sensors can gather, which informs content and allows for personalization on the retail digital displays. \\n\\nComponents of Walkbase TREQ: \\n- Walkbase Occupancy - Real-time occupancy management and COVID-safety compliance for facilities such as retail stores, restaurants and banks. High accuracy, 3D sensors are installed at the entrances and exits to ensure a precise occupancy number.\\n- Walkbase Queue Analytics - Measure and manage cashier lanes better by using real-time data of customer movements. Understand idle customer wait, total checkout time, and improve operational efficiency and staffing.\\n- Walkbase Merchandising - Sensor data uncovers insights about shopping cart or basket analysis, assortment planning, category visibility, as well as end cap and demo effectiveness.\\n- Walkbase Traffic - A cloud-based solution that uses Bluetooth location technologies combined with patented Walkbase algorithms to deliver cost effective, high-precision and scalable asset-location monitoring services. \\n\\n### Assisted Selling Kiosk (ASK) for in-store assisted selling and remote expert assistance \\n![IMG NRF 2022 ASK Fixture](//images.ctfassets.net/lx4pzcb22oh0/7i1O55QfX8pcdRWtYBvSl8/1696850ab9f5e45d27aea9dc73f940c6/NRF_ASK.jpg)\\nThis solution allows for specialty product discovery without the need for an on-site dedicated sales associate to be manning the fixture or area. A lift-and-learn functionality is elevated with interactive shelf edge displays. A product is selected, and on-screen display content updates with product comparison, helping with product selection. The shopping experience is complete with the shopper choosing their order pickup or delivery preference. A virtual sales associate aspect elevates the experience even further. A live video feed and speakers connect the shopper to a product expert, who will listen to their needs, in this instance what kind of food/occasion, and make a product recommendation. This can be applied to a wide range of high value products. \\n\\nThe ASK kiosk highlighted: \\n- Integrated shelf edge displays\\n- Lift and learn functionality \\n- Attract, engage, interact \\n- Product discovery \\n- Automated guided selling \\n- Remote expert capability for virtual assisted selling\\n\\nIt’s important to note that the experiences and solutions in the booth were home grown and fully operational with our own products. Everything was conceptualized, researched, created and executed in-house by our team. The solutions ran on our digital signage software, which can handle delivery at scale. Even much of the hardware used is STRATACACHE’s own — digital media players, Walkbase sensors, LINQ tablets and shelf edge displays. \\n\\nIf we spoke at NRF, don’t worry, we’ll be in touch to talk about your in-store retail goals — whether it’s digital signage retail solutions, “smart” retail digital displays, or customized, integrated solutions that personalize the shopping experience, STRATACACHE is a proven, trusted partner to bring your retail technology to market. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"MebxxUlTg9MxBUVv8eXW9","type":"Entry","createdAt":"2022-01-26T20:07:55.963Z","updatedAt":"2022-01-26T20:22:04.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"NRF 2022 ASK Fixture Video"},"resourceParagraphType":{"en-US":"image-paragraph"},"title":{"en-US":"Assisted Selling Kiosk (ASK) Demonstration "},"wistiaEmbedCode":{"en-US":"8kpaow5kdq"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BrS4bcfEiMFh1E9Ygb8z8","type":"Entry","createdAt":"2022-01-26T16:56:47.847Z","updatedAt":"2022-01-26T19:53:29.617Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero NRF 2022 Recap"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Blog | NRF 2022 Recap"},"description":{"en-US":"That’s a wrap on the NRF’s BIG Show 2022! It was great to hit the show floor in New York, where we got the chance to speak with top retailers and brands about challenges and opportunities in today’s stores. "},"wistiaEmbedCode":{"en-US":"5a0bw9yy90"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5imVCSTNsUA71izsDHJGPD","type":"Entry","createdAt":"2022-01-10T16:45:01.886Z","updatedAt":"2022-01-19T14:11:41.224Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Digital Menu Boards blog_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2zuTQNfanwGIlDQwZoxHB0"}}},"title":{"en-US":"Blog | Modern Digital Menu Boards (DMBs)"},"description":{"en-US":"With the ability to deliver personalized content, to gather data and deliver AI-driven suggestive sell, DMBs have come a long way in the last decade."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3aJFMFN7icHvDyG0e9i7CT","type":"Entry","createdAt":"2022-01-10T16:52:58.314Z","updatedAt":"2022-01-10T16:52:58.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Digital Menu Boards Blog_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital menu boards (DMB) have been in existence for over a decade. Back in 2012, the perception – albeit a misconception – was that digital menu boards were just a “TV screen with a menu on it.” Today, DMBs are powered by cloud applications, edge processing, and AI. And these technologies help DMBs deliver personalized and streamlined experiences, redefining how customers interact with the world’s largest businesses. \\n\\nWith so many different components of a modern DMB, it is important to start with a strict definition. __A digital menu board is any business-operated, customer-facing screen that communicates the menu to customers.__ \\n\\nThese modern capabilities are powered by much more than “TV Screens.” They are built into integrated systems with sensors, touchscreens, advanced Content Management and Design software and media players. These technologies work together to deliver personalized content and a wide range of other features that help businesses satisfy modern customers.\\n\\nWe’ll examine what makes up an interactive digital menu board, cover the benefits, see how these platforms work, take a closer look at the hardware and software management, and other considerations. \\n\\n## A Closer Look at Digital Menu Boards Today \\nLet’s start by understanding how Digital Menu Boards (DMBs) evolved from “TV on a screen” to take on the advanced capabilities you see today. \\n\\nThe process did not start with customers, but rather business needs. Restaurants often hire consultants to help advise on business growth. However, since they did not have anyone to manage DMBs, these consultants started to fill in the gaps. Consultants are expensive, but they ended up spending time on low-level menu corrections and ensuring the right creative content was displayed. That is how restaurants came to realize that they needed services around digital menu board hardware and software. They started to outsource these DMB-specific services to digital signage companies.\\n\\nThen the pandemic hit. Almost no industry felt the sting as much as the restaurant industry. Customers were concerned with health. Supply chains became highly volatile. Indoor dining was closed down, and mandates could change the business context without warning.\\n\\nThe volatility elevated digital menu boards, as well as the need to manage them. Restaurants with digital menu boards were able to quickly leverage their deployment to keep their customer communications relevant and timely. Whether it was communicating business safety procedures, telling customers the drive-thru was still open, or providing a phone number for curbside pickup, businesses who deployed DMBs were able to adapt and stay competitive. \\n\\nQuick service restaurants leveraged DMBs to gain market share from 2020 to 2022, and in the process drove development and popularity of many of the new features you see in DMBs today.\\n\\n[Read more about how quick service restaurants responded to the pandemic with digital menu board technology in our white paper >](https://www.stratacache.com/en/resources/white-papers-&-reports/evolution-of-the-qsr/ \\"Evolution of the QSR Whitepaper LP\\")\\n\\n## How digital menu boards work\\nRemember the definition of a DMB? __A digital menu board is any business-operated, customer-facing screen that communicates the menu to customers.__ There are instances of digital signage in restaurants that face in-house, but these are different elements of a digital signage system. DMBs face customers and are restaurant owned. \\n\\nLikewise, some people mistake DMBs for QR Code-based web applications. Now, many restaurants use QR Codes to help their customers launch their digital menu through their mobile device. However, mobile devices are not DMBs, simply because the screen is not business owned. These different technologies can be integrated into a single system, but not all screens are DMBs.\\n\\nThere are three primary components to digital menu boards: hardware, software and services. \\n\\n### Hardware\\nDisplay screens, touchscreens and kiosks, media player, sensors and cameras all power modern Digital Menu Boards. The hardware can be displayed outside as in a drive-thru or inside the restaurant, like in the lobby/ordering area.\\n### Software\\nSoftware is the programming that helps drive the digital display menu content as well as manage customer interactivity. Digital menu board content management software powers the hardware with the creative content, and it helps content creators produce content quickly and within brand guidelines. \\n\\nIn addition to content management, restaurants will also use design software to integrate visual content with live data. This live data will come from various data sources and will determine everything on the final displayed image, from pricing, to suggestive sell.  \\n\\nThis smart system is what enabled restaurants to quickly and easily change their content as the business environment changes. A great CMS will be able to change pricing on the fly, without downloading any new images. This is the basis for bringing AI-driven suggestive sell into restaurants. \\n### Managed Services \\nManaged services are not only an upfront cost for DMBs; they are required after the initial deployment. As restaurants discovered, someone needs to manage the displayed content. Content and information must be structured and fed to the content management system to display the right content at the right times. This is not a static feed but increasingly a moving system, more like a website than a static menu. Changes need to be made to keep the messaging relevant and impactful. \\n\\n## Benefits of today’s digital menu boards\\nDue to technology advancements and innovators within the industry, digital menu boards have evolved into dynamic communication and marketing platforms. Benefits include:\\n\\n### Managing content at scale\\nWhether it’s updating the menu board on the availability of items, displaying timely promotions, or coordinating the content, digital menu boards today (with their software and content management systems) empower businesses to make these updates quickly, accurately and from a centralized location. \\n\\n### Increase customer engagement\\nIntegrated digital menu boards – depending on the strategy of deployment – can help improve the customer experience. As an example, the digital menu board may display certain items that might be of further interest to the customer, offer them a way to customize their order, speed up the process of ordering etc. Improved customer experience likely means increased engagement and sales. \\n\\n### Personalization and Relevance\\n\\nDid you know that 76% of customers get frustrated when businesses do not deliver personalized interactions (McKinsey, 2021)? Digital menu boards help businesses deliver personalized content, even to customers that have not opted into their loyalty program. This is made possible by programming contextual cues into the content management system. Simple data points, like weather, temperature, and time helps DMBs deliver the right menu, with the right suggestions, at the right time. Streamlining the order process not only increases accuracy and sales, it increases customer satisfaction and retention. \\n\\n### Delivering data analytics\\nSome integrated digital menu boards can capture relevant (and often real-time) customer data the business can tap into. Walk-in data, what the customer is ordering/considering, tying in the digital menu board with an app – all these opportunities can pull in relevant customer data: time on the app, what they are looking at, what is transacting, location awareness, time of day, etc. Businesses can use these customer data analytics to improve experiences and drive sales. \\n\\n### Omnichannel communication\\nDigital menu board platforms can be leveraged as part of an overall multi-channel communication strategy. Loyalty applications integrate with Digital Menu Boards to streamline omnichannel communications with one-to-one, personalized content. \\n\\nIf a customer orders through the loyalty app, the digital menu board can confirm the order automatically. Loyalty data can be further leveraged by AI to create personalized offers based on purchase history. \\n\\n## How an integrated digital menu board can work for you\\nWhile there are different digital menu board vendors in the marketplace, not all are the same. When evaluating various solutions, it’s important to consider adopting an integrated digital menu board platform that sets the right infrastructure in place to meet your needs now, while setting you up for easy future growth. \\n\\n- __Advanced features, functionalities__ – Select a digital menu board vendor that understands customer experience, not just displays. The DMB is the highest value sales tool your business has, and the right vendor will improve management efficiencies and lift sales. Make sure your DMB partner is constantly improving its technology and features, with options for integration and AI.\\n- __Part of a holistic marketing strategy__ – As mentioned, digital menu boards are critical to omnichannel communications. Be sure your technology partner can integrate with loyalty applications.\\n- __Edge processing__ – This recommendation is based on customer experience. When DMBs act as a simple display for a cloud application, performance is at the beck and call of Internet connectivity. Some customers might have incredible experiences, while others are forced to wait for seconds before the next screen successfully paints. These problems become worse and worse as DMBs become more sophisticated. So you want the media player to store and process content. This ensures millisecond responsiveness no matter what happens to your Internet connection.\\n- __Technical management by the solution provider__ – Many QSR, businesses and brands are too busy dealing with the content, communications strategy etc. and may lack a dedicated technical team to manage the back-end. Partner with an integrated digital menu board solution provider who can focus on the technical side of running the deployment. So, at the end of the day, the business can focus on strategic initiatives while the provider optimizes the operations of the platform. \\n- __Measuring results__ — When deploying integrated digital menu boards, you want to see what’s working and what’s not. Partner with a solution provider that can ingest and analyze customer data points, your internal sales information, app (if applicable) information and other critical data. Then, armed with data insights, your business can take the tactical steps to adjust and scale accordingly. \\n\\n## The future of integrated digital menu boards\\n\\nDigital menu board technology is still advancing as the dynamics and needs of QSR and businesses evolve.  An example of the evolution of DMBs centers around parking lot activation where sensors can indicate when a customer has pulled up to the business, thus alerting the staff where to drop off their order, etc. Improvements in AI can augment customer customization and engagement by increasing automation, predictive analytics etc. However, there will always be the human element to oversee and manage the AI deployment. Either way, it will be exciting to see how businesses can leverage integrated digital menu boards, along with a holistic, omni-channel marketing strategy, to tap into more benefits and opportunities today and in the future.  \\n\\nLearn how STRATACACHE helps businesses like yours with integrated, innovative digital menu board solutions. \\n\\n[Read the “Evolution of QSR” white paper for more insights!](https://www.stratacache.com/en/resources/white-papers-&-reports/evolution-of-the-qsr/ \\"Evolution of the QSR Whitepaper LP\\")\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NudeKeFJUvmFjibNQ5Vc4","type":"Entry","createdAt":"2022-01-04T21:11:04.539Z","updatedAt":"2022-01-04T23:25:36.387Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Digital Signage best practices_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Most content strategies do not meet the more complex needs of today’s digital signage deployments. It’s important to take a more holistic approach to set the foundation for long-term digital signage ROI.\\n\\nNow that customers are demanding elements like personalization and omnichannel, there is more at stake in these projects. You can see it by looking at market winners. Innovative companies are stealing market share by simplifying interactions with customers. According to a 2021 study by McKinsey & Co., faster-growing companies drive 40% more of their revenue from personalization than their slower-growing competitors (“The value of getting personalization right—or wrong—is multiplying”). __Their content strategy helps them go beyond a beautiful appearance to achieve ROI. Not just for Marketing, for the entire company.__ \\n\\nBut unfortunately, many content strategies do not establish the necessary framework - even for prototypes or test sites. Digital Marketing consultancies think in terms of UX recommendations, but there are larger issues at play. These UX-focused strategies will leave important questions unanswered, questions that would lead to deployment at scale, further testing, or failure. \\n\\nIf your digital signage project is stuttering and in need of better management, follow these 4 best practices to get back on track.\\n\\n## 1. Set Digital Signage ROI Metrics with ALL Stakeholders\\nWithout a score, there is no game.\\n\\nAgencies interpret content strategy from a UX perspective. It’s important to take UX into account further down the line. But a content strategy places all of those hypotheses into the right framework. \\n\\nFor example, we recently worked with a Top 50 quick service restaurant. They had done a test with another consulting company. That test had been deemed successful, as well. It met their parameters. But when we sat down to discuss it, they could not say why it worked. Our first question was, how do we apply those findings? They could not say.\\n\\nDuring our discovery process they established baselines and two major goals to come out of our work. They wanted to see a 3% increase in average check and a 1-2% increase in beverage attachment. \\n\\nOver a 12-week period we tested the impact of our recommendations. Ultimately, we posted closer to 4% increase in average check and a 7.8% increase in beverage attachment. \\n\\nThose results validated our hypotheses, but the results would have still been meaningful if we had failed. To be effective, __a content strategy does not dictate what you should do. It gives your business a framework for understanding results, so you can create new hypotheses based on findings and apply that experience at scale with confidence.__ The creative and UX perspective refines based on the data.\\n\\nSo start by discovering the real digital signage ROI. These are the rules of the game. What are your objectives? Are you testing sales lift? Are you testing message retention? \\n\\nTo come up with that framework, talk to the stakeholders. Each brings unique objectives that you need to track in order to define success. \\n\\nDiscussing digital signage ROI typically elevates the project from a technology experiment into the business of every stakeholder, usually with an emphasis on Marketing, or Brand Messaging, where it needs to be.\\n## 2. Establish a Baseline\\nA common error in content strategies is to establish a baseline from general UX studies, not expertise. \\n\\nFor example, we were tapped by a Top 20 quick service brand to help them with their content strategy. They wanted us to audit a prior consultant’s work on their outdoor digital menu boards. The consultant was a well known global services company, but their approach to the project put the cart before the horse, so to speak. \\n\\nThey started by saying how the content should be displayed. Simply put, the agency said, “You need an outdoor digital menu board? Well, here’s a tracking study that we did, which shows how people consume content. This data suggests that you organize the content like so.” \\n\\nBut you don\'t use tracking studies to create a baseline. You use tracking studies to validate what you\'ve done to see if what you\'re doing is making people look at the things the way you think they should. \\n\\nWe interviewed category management, the digital folks, the people that designed the menu. We talked to about six or seven different stakeholders. And then using their inputs, we refined objectives. None of these had been considered in the initial agency plan.\\n\\nWith those objectives in full view we went through the day parts, who comes in during which times of the day, and we baked that into the menu board strategy for digital signage. It looked much different, more targeted — not based on an eyeball tracking study. It was based on human behavior. \\n\\n### Know the Difference between Web/Mobile app and Digital Signage Expertise\\nThis one is quick. \\n\\nIf you\'ve never worked with digital signage, you’re at a disadvantage. __Digital agencies that are more fluent with web and mobile don’t understand that with digital signage, context is incredibly important.__ With web and mobile, we don’t care about whether a user is in a living room or in a car (hopefully the passenger’s seat). Some mobile apps are beginning to consider on-premise versus off-premise, but they frequently miss context.\\n\\nPrime example: It turns out that the tracking study mentioned above was too general to apply in a drive thru. When we look at a digital menu in a drive thru, we start at the speaker, where the voice comes from. If the speakers are located to the left of the display, then we look to the left of the display. That is naturally where we turn first. \\n\\nDigital signage expertise is the secret sauce in today’s digital Marketing marketplace. It is rare but necessary for establishing a meaningful baseline. \\n## 3. Test, Validate and Change Iteratively\\nValidation is extremely important as a concept and even more valuable as a practice. You need to change your assumptions into hypotheses first. Then you need to validate or invalidate them with data.\\n\\nWhy is validation important? Because some of your assumptions are wrong. Prime example: full-screen takeovers.\\n\\nA lot of customers, regardless of the industry, like to use these big, spectacular takeovers, Times Square Style. They think people love it. But they don’t test it.\\n\\nIn reality, takeovers can do more harm than good. They can confuse customers. They can slow down the ordering process because people need more time to comprehend what they’re reading. \\n\\n### How long should you test your digital signage prototypes?\\nWe typically recommend 8-12 weeks of initial testing because the first month of data is inaccurate. It takes customers time to adjust to new things. If there\'s an existing, digital signage network, people already have predisposed behaviors that you\'ll have to change. And it takes customers at least a month to get accustomed to the change before results show up. \\n\\nThe first month of data does not give you an accurate picture of the future, but the second month does.\\n## 4. Cannibalism Is Optional | NOT a Best Practice \\nA lot of companies test, but they do not test everything. When constructing a content strategy, you need to be sure to test for holistic impact. Consider how the change you are making will impact other communications and sales processes. You are changing an ecosystem, not a POS. \\n\\nFor example, a lot of businesses are interested in using digital signage as a way for customers to fulfill their online orders. In a drive thru context, this would mean that customers order on the mobile app, then use the drive thru as an order confirmation service. \\n\\nThis strategy does not always work as well as you would expect or want, for two reasons. First, there is a technical problem with recognition. We need to consider the time it takes the system to recognize the customer, or design a streamlined solution. Most drive thrus currently require the customer to check in, which is an extra step. \\n\\nSecond, the board loses the opportunity to trade up because the order is already made. If your digital signage is good at upselling and your mobile experience is not, then this system change can lead to a decrease in basket size.\\n\\nMake sure your content strategy accounts for the broader impact of the change on the ecosystem in your content strategy. But more importantly, track them.\\n\\nBy taking a more holistic approach to digital signage, your organization will set itself up to understand the true impact of signage on sales and measure digital signage ROI accurately. That simple capability defines successful projects over the long term, helping businesses achieve greater and greater value over time.\\n\\n__By Manolo Almagro__\\nManaging Partner\\nQ Division\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5CHCy3P18P6SpNP845eCB8","type":"Entry","createdAt":"2022-01-04T20:59:38.934Z","updatedAt":"2022-01-04T20:59:38.934Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Best Practices for Digital Signage_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"38aEWKHOOmxJg0mVEoK5wc"}}},"title":{"en-US":"Blog | 4 Best Practices for Content Strategy"},"description":{"en-US":"Most content strategies do not meet the more complex needs of today’s digital signage deployments because they start with UX. Digital signage is broader than UX; it needs to account for its impact on the business holistically. Here\'s how the most successful businesses approach content strategy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ruGEHj6Ko7g1YacrnrUzk","type":"Entry","createdAt":"2021-12-14T21:23:45.915Z","updatedAt":"2021-12-15T15:56:11.678Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_STRATACACHE at NRF 2022_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"75srXTCnFlKFHdBxtK2nOq"}}},"title":{"en-US":"Blog | STRATACACHE at NRF 2022"},"description":{"en-US":"The STRATACACHE Family is coming to NRF 2022. Come see the challenges we are solving for retailers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1eh9mq49Wj0EtjN9WTlQsQ","type":"Entry","createdAt":"2021-12-14T21:26:47.708Z","updatedAt":"2021-12-14T21:26:47.708Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_STRATACACHE at NRF 2022_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"NRF 2022: Retail’s BIG Show is a great retail trade show. Why? Three reasons. \\n\\nOne: The people. They expect 25,000+ attendees this year. Retailers, thought leaders, vendors, consultants, and platform innovators will bring their experience and ideas to one place. It’s rare to see so much talent in one place, and the industry converges on NRF every year.\\n\\nTwo: The future of retail. New technologies and thoughts from the previous year are presented. The collaborative environment allows many attendees to decide how they will overcome challenges in 2022. The energy is palpable, and the results are impactful. \\n\\nThree: STRATACACHE will attend, the whole family. That includes Scala and Walkbase. We always put a lot of thought and work into the technologies we exhibit, and this year is no exception. This year, we’re showing what “smart digital signage” really means. Catch us at our booth, or in our session with Krispy Kreme.  \\n\\nFour: (But didn’t they say, just *three* reasons?!)\\n\\n## STRATACACHE Solves Retail Challenges at NRF 2022 \\nThis year, come find STRATACACHE at booth #5119.\\n\\nWe\'ll discuss and show you digital solutions that focus on solving challenges that are top of mind for today’s retailers. \\n\\n- Labor shortages\\n- Winning loyalty with personalization\\n- Winning trust with clear data-driven communication relying on integrated digital signs, sensors and data\\n- Creating a simple, impactful experience\\n- Measuring success and ROI \\n\\nThese challenges grew in 2021 and show no signs of slowing next year. Customers are demanding personalization and simplified experiences like never before. In fact, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen (McKinsey, “The value of getting personalization right—or wrong—is multiplying”). Retailers are looking to evolve their stores so that they can deliver simplified experiences and continue to meet or exceed customer expectations. \\n\\nShoppers are more careful with how they spend their time and money than ever before, and there’s an emotional aspect of parting with either. Assisting with product knowledge and product discovery is essential to a positive in-store experience and time well spent. The solutions you’ll see at our NRF 2022 booth put you in the customer’s shoes, so you can feel the emotional impact of our solutions. You’ll experience the energy of high-definition multimedia messaging as we walk you through some of the most innovative approaches to personalized, in-store and curbside pickup and automated guided selling. You will see how location and motion analytics can drive better decisions, helping retailers shape and optimize simple interactions with their brand. We’ll show you how strategically placed digital displays can transform everything about a space, from video walls to slim shelf edges. \\n\\nAt the highest level, you’ll see smart digital signage, AI and sensor systems. We’ll show you what’s going on behind the scenes — how these technologies are working strategically to better inform and promote throughout the store. Our digital solutions aren’t a major overhaul of your store and business. You know your brand, we know technology and how it can help. \\n\\nThese are not pie-in-the-sky prototypes. Everything you’ll see at our NRF 2022 booth is STRATACACHE-made — from much of the hardware, to the software, to the creative assets. That means it is designed for replicability and deployment at scale. This show brings our entire team together to create the future of the world’s most innovative retailers. \\n\\nThat is not to say that our demonstrations are products. They are not for sale. These are not ready-to-go solutions. They are parts, themes if you will. In order to slide neatly into stores, these concepts need to be customized. We need to know what you are trying to achieve. Let’s discuss what aspects of our solutions may be right for your store. \\n\\n__Come see us at Booth #5119.__ You won’t be disappointed. \\n\\nThe NRF 2022 show floor is a busy place! [Click here to schedule a STRATACACHE Scala booth tour ahead of time](https://www2.stratacache.com/NRF-2022 \\"STRATACACHE NRF 2022 Booth registration\\").\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"56H2ASYUk5cGZPAH95XKHh","type":"Entry","createdAt":"2021-12-13T15:47:47.302Z","updatedAt":"2021-12-13T16:08:04.750Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"hero_guide to occupancy management"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6rO7ycVUgTEFtIj5GpRrTb"}}},"title":{"en-US":"Guide | Real-Time Occupancy Management"},"description":{"en-US":"In this article, we’ll take a close look at occupancy management technology, examining the benefits, exploring some use cases, and covering evaluation criteria — how to get started with occupancy management. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2amVMZ7hDsRjCy85rOu0kw","type":"Entry","createdAt":"2021-12-13T16:06:04.233Z","updatedAt":"2021-12-13T16:06:04.233Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Guide to Real-time Occupancy Management"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The need for occupancy management was realized on a greater scale during COVID, and increasingly businesses are leveraging occupancy management systems to achieve a wide range of benefits, such as:\\n\\n- Accurate, real-time accounts of inside occupancy \\n- Optimized staffing hours\\n- Better management of environmental conditions \\n- and more \\n\\nIn this article, we’ll take a close look at occupancy management technology, examining the benefits, exploring some use cases, and covering evaluation criteria — how to get started with occupancy management. \\n\\n## What is occupancy management technology?\\nAn occupancy management system uses sensor technology to give highly accurate insight into occupancy in the physical space. This can include customers, employees, passengers, attendees, anyone entering, exiting and spending time inside and outside the building. \\n\\nOccupancy management technology is often paired with IoT devices, such as 3D cameras, and infrared sensors, to collect, measure and ensure the accuracy of occupancy data. This data can be used in real-time, or as a critical datapoint to analyze store operations.\\n\\nWhen paired with digital signage solutions in real-time, the benefit of occupancy management is extended to clearly communicate with visitors and consumers. This can include messages of safety, occupancy limits, wait times and in-store health safety protocols, helping to increase brand trust and put shoppers at ease. In these use cases, displays often communicate occupancy and health messaging alongside promotional messaging. \\n\\nStores with occupancy management systems also aggregate and analyze the data to optimize efficiency and customer experience throughout the store, business or venue.\\n\\n## Why use occupancy management technology? What does it solve?\\nThere are many challenges that occupancy management technology can solve in both the short and long term. For example, today businesses face obstacles when adhering to inside social-distancing guidelines and indoor capacity limitations. But businesses have always struggled to manage customer flow with operational efficiency. Occupancy management systems can be used to deliver real-time updates to managerial staff, giving leaders the lead time they need to manage queues and ensure a seamless experience.\\n\\n## Benefits of Real-Time and Historical Occupancy Data\\nEarlier we broke out the benefits of occupancy management into two camps: real-time management and data analysis. You can also look at these two uses as strategy and tactics. Real-time data allows your stores to respond tactically as occupancy rises and falls. Stores can set automated alerts to notify key roles as certain thresholds or reached. This allows prompt, decisive tactics, such as denying entry, or repositioning employees accordingly.\\n\\nStrategically, leaders compare occupancy data with sales, inventory, Marketing and other operational data to help understand how their actions are influencing results. Sales data alone is not an accurate feedback mechanism; occupancy data provides a more comprehensive picture.\\n\\n- __Automated occupancy count__ — One of the major, straightforward benefits of deploying occupancy management technology.\\n- __Real-time data accuracy__ — Knows a highly accurate occupancy number at any given time, in real-time. When tied to a digital signage system or employee communication platform, updates can be clearly communicated.  \\n- __Mitigate labor challenges__ — When stores are short-staffed, they need to anticipate increased checkout activity, and occupancy data is a leading indicator.  \\n- __Occupancy planning__ — Digitizing a precise occupancy number allows leaders to anticipate traffic and compare with prior years.\\n- Data-driven insights — Are your Marketing campaigns effective at bringing in customers but not at securing the final sale? Point of Sale data is best when paired with occupancy data.\\n- __Security and safety__ —  Sensors alert businesses that the indoor capacity is at its maximum limits, and they can be paired with digital signage to communicate safety to customers and employees. \\n\\n[See how airports use Occupancy Management >](https://www.stratacache.com/en/resources/videos-&-webinars/occupancy-management-for-airport-facilities/ \\"Walkbase Occupancy Management for Airports Webinar\\")\\n\\n## What should you look for when evaluating occupancy management systems?\\nWhile there are different marketplace vendors, not all occupancy management technology providers are the same. It’s vital you take the time to evaluate the solutions before selecting the right technology partner. \\n\\nHere are the top 4 evaluation criteria. \\n\\n1. __Understands your business, industry and needs__ — Select a technology partner who is going to work with you to understand your specific needs, challenges and goals. Define what success means to you and your business. Does the occupancy management technology provider have experience working with companies within your industry? Will they work with you over time to optimize your deployment and investment? Further, a solid technology company will be knowledgeable about extending the capability and effectiveness of your occupancy management system. Are they experienced with digital signage and integrations with communications platforms? These questions are important to ensure your investment is sound and ROI is high. \\n2. __Proven, trusted technology__ — Partner with a technology provider who has a proven track record, experience and expertise. Occupancy management technology is inherently tied to data, so choose a company that has powerful data processing and analytics. Many providers are sourcing components of the occupancy management system from many vendors, requiring you to juggle more aspects of your solution than necessary. \\n3. __Intuitive, integrated__ — You want to partner with a technology provider that has an advanced system that is easy to use for the end user. Are you able to view multiple data sources in a central view? Will you be able to flow occupancy data into your preferred visualization dashboard? How easy is it to integrate POS and other data sources with occupancy? Will your team easily adapt to the new technology or abandon it? A trusted technology partner will be well versed in getting your team up to speed and is your partner well beyond tech deployment. \\n4. __Scalability and future proofing__ — Getting started with a POC means your technology provider comes in with sensors and starts collecting data. The technology is optimized over time. As your project grows, you need an occupancy management system that will grow with you. And that requires a sound partner. \\n\\n### Partner with STRATACACHE to deploy a Walkbase TREQ solution for your business\\nThe Occupancy Management component of [Walkbase TREQ](https://www.walkbase.com/treq-solutions/occupancy/ \\"Walkbase TREQ Real-Time Occupancy Management\\") meets all the evaluation criteria and delivers more. \\n\\nSTRATACACHE’s in-store technology platform, Walkbase TREQ, offers businesses a holistic occupancy management technology solution to gain strategic and actionable insights about their physical space. It’s important you partner with an experienced occupancy management solution provider who has a solid knowledge of the technology space, understands your industry-specific challenges (and goals), and can help you scale with confidence. \\n\\nThe global pandemic augmented the focus on occupancy. While there are many point solution providers, you want to team up with a partner like STRATACACHE who has vested interest in working with you to optimize your space as well as the customer experience.\\n\\nBusinesses can measure occupancy without tying it back to digital signage, but your system becomes a communication platform when occupancy insights are tied to digital displays. Digital displays of any kind — large- or small-format or desktop or mobile devices— are the vehicle for communicating about occupancy to your consumers and employees. Furthermore, the more real-time insights on customers means more opportunities for content customization. STRATACACHE delivers the full solution from hardware (sensors + digital signs) to software, support, expertise and beyond.\\n\\nLooking for more insights on how STRATACACHE can help your business with occupancy management technology? \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6wFPCgFPWfHHxoKhdaxlTp","type":"Entry","createdAt":"2021-12-01T20:19:11.894Z","updatedAt":"2021-12-01T20:59:08.304Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Evolution of the QSR_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Adaptations in Restaurant Digital During a Time of Incredible Volatility\\nBetween 2020 and 2022, quick service and fast casual restaurants were hit with the same drastic fluctuations affecting all establishments in the food service industry. Interior closures, labor shortages, occupancy restrictions, supply chain, and changes in government mandates caused major brands to not only think on their feet, but to deploy new technology and processes very quickly.\\n\\nQuick service restaurants adapted more quickly than competitors, and they were rewarded with not only a quick recovery but significant gains in market share within the restaurant industry. Now, in late 2021, quick service\'s approach to digital is setting a new standard for omnichannel customer experience.\\n\\nIn this white paper, we look at a variety of digital solutions that developed during this transformational period, including:\\n\\n- Digital Menu Boards\\n- Customer Loyalty\\n- Labor and Staffing Solutions\\n- Automation\\n- AI-Driven Suggestive Selling\\n- Employee-Facing Tools\\n- Drive Thru\\n\\n### Industries that Can Put Quick Service Experience into Action\\nOver the last two years, restaurants have faced competition from outside their industry. Convenience retail and grocery have increasingly opened up fresh, convenient take-out options that compete with quick service restaurants. Each business type has certain advantages that will ensure their fresh food service always has some patronage. However, consumer behavior over the last two years points toward digital as a cornerstone of any successful strategy in this category.\\n\\nBoth convenience retail and grocery brands can apply many of the technologies in this white paper to similarly impact labor, customer experience, and profitability. Read the white paper to learn more about how the most successful quick service restaurants leverage digital.\\n\\n[Read about more about our solutions for quick service restaurants](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"Quick Service Restaurants Market Page\\").\\n\\n[Read about more about our solutions for convenience retail](https://www.stratacache.com/en/markets/convenience-store/ \\"Convenience Store Industry Page\\")."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6zaltZwbW3uyPyJrrJQxKp","type":"Entry","createdAt":"2021-12-01T20:33:43.151Z","updatedAt":"2021-12-01T20:33:43.151Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Gate_STRATACACHE_Evolution of the QSR_2021"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"684SqT7yxJui3DqrfpZWKf"}}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ezPC03edMk9Kl0MTtuygg"}}},"fileButtonText":{"en-US":"Download White Paper"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3m9eq604F0geDQFcwzhtJB","type":"Entry","createdAt":"2021-12-01T17:55:21.857Z","updatedAt":"2021-12-01T17:55:21.857Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Evolution of the QSR_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2YtvjVykMCzK7HvTUgRlXi"}}},"title":{"en-US":"White Paper | Evolution of the QSR"},"description":{"en-US":"Consumer behavior evolved faster than anyone could have expected in 2020 and 2021. Previously, brands could get away without investing in digital. Now, digital is a matter of survival."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5TM08XbXWfYGOmaARGCupi","type":"Entry","createdAt":"2021-11-29T20:56:41.701Z","updatedAt":"2021-11-29T21:05:58.402Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Body_Walkbase In-Store Analytics_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Small data, big difference: How understanding shopper behavior leads to more revenues\\nBusinesses have been trying to understand their customers for a long time. The process is not new, but it has required long-term, in-person observation. This not only requires intensive human resources, it also requires a lot of guesswork to process those small details into actionable insights. \\n\\nInsight-based change is the seed of competitiveness. In highly competitive markets, like retail and quick service restaurants, you will find savvy leaders wielding nickel-and-dime optimizations to great effect. For example, one Director of Operations of a quick service restaurant noticed a problem with the drive thru one day. Having multi-brand experience, he knew that what he saw was not normal. He had recently implemented a new drive thru, and as he watched, a car turned into the lane, but then hesitated and backed out a moment later. This had rarely happened, so he took note of it.\\n\\nOver the next few days, he saw this behavior repeat — not every time, but often enough to know something was wrong. He spent dozens of hours over the following weeks observing the drive thru to try to answer that question. \\n\\nThe drive thru layout looked great on paper, but in reality when people entered it looked like the line was longer than it really was. People were hanging back because the curb was really sharp. People would block the order point, and everyone behind them would think they were waiting for a full line of traffic ahead of them. It didn’t always happen, and not everyone would turn back, but eventually the Director figured out that changes needed to be made. Five more $10 sales per day is another $1,500 per location per month, not a small amount of revenue.\\n\\nRetailers can find themselves in similar situations. Major brands will have different layouts, and they deploy these nationwide. But nothing is perfect, especially in a moving system. The kind of layouts that look great on paper do not always perform seamlessly in execution. \\n\\nAs costs increase, retailers will need to do more than ask difficult questions; they’ll need to find answers to those questions in weeks, not years. “Do we need 20 feet of dead space between the register and the aisle?” and “Do we need three registers? Can we change the aisle configuration slightly?” These questions are answered best by customer behavior, by looking at patterns, making changes, and seeing the impact on patterns.\\n\\nThis is the sort of problem that in-store analytics can help with. Accurate, automated dataflows from the store floor to the cloud can speed the process of optimization and overcome the limitations of human observation. \\n\\nOn-premise analytics solutions like Walkbase do not miss details. They record the entire story in real-time, saving those salient details for further exploration at any point in the future. Deviations from our expectations can be analyzed, investigated, understood and optimized. Over time, these optimizations can impact profitability and make the difference between staying competitive, and moving aside for those who can make more money on that real estate.  \\n\\n## Tying in-store analytics with digital signage\\nDigital signage is another big opportunity for retailers to do more with less. But tying these two technologies together, and allowing them to talk to each other allows retailers to optimize the customer experience in some truly impactful ways.\\n\\n### A/B Testing \\neCommerce websites have an incredible advantage over traditional retailers. A/B testing allows online stores to constantly optimize their content, so that shoppers are ever-more likely to convert. \\n\\nTying in-store analytics with digital signage gives physical stores the same capability. Tracking anonymous shopper behavior allows retailers to see key metrics like average dwell time and pathing, enabling leadership to see whether that “jaw-dropping ad” actually led to a change in behavior after all. Conducting a test can help retailers answer those questions about merchandising and marketing effectiveness, leading to increased sales and profound insight into their customers.\\n\\n### Controlled Pathing\\nThese insights can help retailers make significant changes to how shoppers engage with their stores. Do you want shoppers to head down aisle 5? Suddenly this question is answerable, with digital content and the sensors to track effectiveness. Within a few days, you know whether shopping patterns have changed.\\n\\nIn-store analytics allows the store to see how they’ve influenced behavior, even when that influence does not lead to a direct purchase. When we see that behavior, we might decide to continue the experiment by introducing an A/B test on that transactional content. Maybe we just need a different video, or a product comparison in order to give the shopper that confidence that they need to put the item in their cart. We can deliver different content and then see how it influences behavior. \\n\\n### What would Amazon do?\\n__“56.29% of shoppers want to see product reviews featured in physical stores.”__\\n\\n— *What do online shoppers want from the in-store experience?*, 2021\\n\\nAmazon excels at inducing purchase behavior. That’s because eCommerce is their home; they run experiments, updating their services, pricing, and display constantly. Incremental improvements have led to increased conversions and critical understanding of customer behavior — also known as customer centricity. \\n\\nAlong the way they figured out that they make more money when they help shoppers make more confident purchase decisions. They do that with tools for product comparisons, and with product reviews. \\n\\nNow that shoppers have experienced eCommerce, they are starting to want the same features in their physical stores. According to a Reflect Survey conducted in September, 2021, 56.29% of shoppers reported that they would like to see product reviews featured in physical stores (“What do online shoppers want from the in-store experience?”, 2021). Amazon makes it extremely simple to find all of that information at the moment of purchase, and along the way they add Amazon’s choice, user reviews, Prime, etc., to increase the shopper’s confidence in the product. \\n\\nThis process can only occur because of the user data they receive every day on user engagement. Interpreting this information helps them understand what elements are working, as well as those elements that are only half-way working and could be made better. \\n\\nMany retailers now are full of subjective information regarding how customers interact with the store environment. Either they rely on customer surveys (which are expensive and rely on biased feedback), or they are built on old assumptions. Some of this information, maybe even most of it, is accurate, but some is not. How do retailers tell the difference? \\n\\nAs we move forward, we expect to see a large divide between digital innovators and traditional retailers, with [store analytics solutions like Walkbase TREQ](https://www.walkbase.com/treq-solutions/ \\"Walkbase TREQ\\") playing a decisive role in competitiveness."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5BvWyTK2TkqoHJHzo52VSi","type":"Entry","createdAt":"2021-11-29T20:53:00.758Z","updatedAt":"2021-11-29T20:53:00.758Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Walkbase in-store analytics to optimize_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2gpmEmh2okUwoBCoZwLVIn"}}},"title":{"en-US":"Blog | Optimizing Retail Performance with In-Store Analytics"},"description":{"en-US":"Most stores operate without understanding how shoppers are navigating their stores. Without feedback, optimization is impossible. In-store analytics solutions provide that missing information and open up opportunities to make small, data-driven changes that help retailers become more customer-centric over time."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3skKwkLOWK8QZbJAsN5YXR","type":"Entry","createdAt":"2021-11-05T13:05:02.244Z","updatedAt":"2021-11-05T13:11:09.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"body_Airport Media Networks Ascend_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As business and leisure passenger counts inch ever-closer to 2019 levels, there is no question that the travel experience has and will continue to evolve into something that looks quite different than what was once considered normal. Customer experience add-ons that remind us to spread out and keep a safe distance are likely here to stay. These range from low-tech solutions like plexiglass dividers, hand sanitizer stations and static floor stickers, to more complex technological innovations, such as biometric identification and thermal imaging cameras, all of which will fuel the emerging contactless travel journey, making passenger processing safer and more efficient.\\n\\n## What Will Replace CNN Airport Media Network?\\n\\nWhile slightly less noticeable to the traveling public than those of us in the know, non-aeronautical revenue such as parking, retail as well as food and beverage concessions took an equally devastating hit. What passengers may have noticed on the airside, however, is that something once ubiquitous was missing. In January 2021, CNN Airport Network announced that it would cease operations after 30 years as a staple in the nation’s hold rooms (\\"CNN Airport Network to shut down after 30 years,\\" 2021). One can assume that the overnight plummet in passengers caused advertisers to pull their support from the network, thus from the airports in which it operated. But perhaps the network’s fate was inevitable: the victim of the changing media network landscape. \\n\\nOne airport director I spoke with reported that the contentious political climate emanating from 2020 led to a significant increase in passenger complaints, which led his team to proactively shutter the programming on their own. More than that, however, media’s rapid evolution - social media in particular - has changed the way nearly everything is done, from the way news and entertainment are consumed, to the way business is conducted. \\n\\nToday’s passenger wants content that is relevant, something that will enhance their experience, answer their questions or solve a problem. Questions such as, “How long will we wait for a rideshare once we arrive,” or “What are the must-see attractions and best restaurants according to other vacationers,” are increasingly common, replacing the need for traditional one-to-many communications and guides. Additionally, social media platforms like TikTok and YouTube have shaped the public’s viewing preference with algorithms serving up fast-paced short bursts of interesting and entertaining nuggets of information into which the users’ interactions and preferences are fed. This has led to changes in advertisers’ expectations as well. No longer satisfied with mass broadcast of messaging, advertisers want the ability to hyper-target consumers with specific offers that have a high probability of conversion. This ensures that the more than $120 billion spent annually on digital advertising is effective and highly optimized. \\n\\nAs for the entertainment void in many airport gate areas, the question then becomes whether airports can capitalize on what we know about this new media reality. Can they successfully create a more compelling experience for their passengers and reclaim the significant revenue from their valuable and captive audience? Some of CNN’s approximately 58 airport customers decided to take over programming themselves, using content that ranges from marketing and promotional videos to dynamic feeds. A few providers brought solutions forward which leveraged existing restaurant and bar broadcasts and leveraged the one-to-many architecture which CNN offered to leave behind. But none of these truly provide the capability to satisfy passengers’ modern viewing expectations to the extent that advertisers want to make significant investments which drive revenue for tier 1 and 2 airport markets.  \\n\\n## Ascend Media Network for Digital Airports\\n[PRN](https://www.prn.com/), a STRATACACHE company, is betting that its latest monetized [Ascend Media Network](https://www.prn.com/ascend-media-network/ \\"PRN_Ascend Media Network\\") will attract airports and similar organizations. Providing highly compelling content, curated from innovative content partners, it promises to rival the screens in our pockets. Ascend Media Network leverages external data, such as flight information, real-time weather data and more to provide destination-specific programming, including a variety of “most popular” points of interest and events, social calendars, local news and sports. Also, the displays are location-aware, down to the terminal and gate. This level of precision allows Ascend to promote products and services that customers can easily walk to for immediate purchase. Increased relevance makes these calls to action more compelling, increasing retail and F&B concessions.\\n\\nWith more than 30 years in the practice of monetized display networks for the world’s largest brands, PRN has learned that to maximize revenue potential, great content requires great technology to deliver a great experience. Ascend is built using a modern, IP-based digital signage platform rather than a legacy broadcast system. In addition to the destination-specific content, the system is extensible in that it can serve alternative communication needs for the airport and airlines to make flight announcements or to be integrated with the mass notification and/or life safety systems. Just as relevant to the experience, Ascend generates crystal clear directional audio which delivers intelligible audio in the right locations at the right level relative to ambient noise, even muting itself when PA announcements are being made. \\n\\nPerhaps the most important pillar of Ascend Media Network, adjacent to exceptional content and technology, is the hundreds of advertising partnerships that PRN has developed over 30 years, and the expertise it takes to achieve results for its brand partners. Budget allocations have evolved as digital media grows ever-present and it is the years in the trenches that have fostered a mutually beneficial advertising partnership. PRN successfully brings all three pillars together in a solution that promises to change the way passengers are entertained. What once was used to shorten the perceived time passengers had to wait for their flight, now promises to leave passengers wanting more time to engage. \\n\\nTo learn more about Ascend Media Network, visit [www.prn.com/ascend-media-network](http://www.prn.com/ascend-media-network \\"PRN_Ascend Media Network\\")\\n\\n__By Mark Mayfield__\\n__VP Transportation__\\n__STRATACACHE, Inc.__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2oMEujUeHuyjmUCgaZIQ4m","type":"Entry","createdAt":"2021-11-05T12:55:48.584Z","updatedAt":"2021-11-05T12:55:48.584Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"hero-paragraph_Airport Media Network_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3XHiA9GkI9TiqYGzuFIi44"}}},"title":{"en-US":"Blog | Ascend Media Network: Recapturing the Magic of Travel"},"description":{"en-US":"There is no question that the travel experience has and will continue to evolve, and quickly. What will replace CNN Airport Media Network? Will a new monopoly form, or will airports deploy private media networks?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"65beqwPGUuOpke5BRxNSjl","type":"Entry","createdAt":"2021-10-28T19:20:55.823Z","updatedAt":"2021-10-28T20:00:26.972Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Consider managed service_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1ezA3slBZ1a1Yot8MNhhCZ"}}},"title":{"en-US":"Blog | When to Consider a Fully Managed Service"},"description":{"en-US":"Many customers initially plan to manage digital signage content themselves, but after they see what it takes — the work and specialized skills — many frequently choose a fully managed service. This article will help you understand what it takes to manage content distribution and hardware, so your business can make an educated decision about whether to take on this responsibility with an in-house staff."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ws7x8q4f3YElQjZvXI1UG","type":"Entry","createdAt":"2021-10-28T19:34:32.830Z","updatedAt":"2021-10-28T19:34:32.830Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph_consider managed service_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What Do Content Management Requirements Look Like at Scale?\\n\\nThe best way to understand content management is to start with what it is not. That often means the content itself. \\n\\n### What digital signage managed service does not include\\n\\nYour business already spends a lot of time and effort on building your brand. You are the experts of the look and feel that you want to achieve. Managed services allow you to maintain focus on that expertise by executing the technical implementation and distribution of that content. These two areas of practice complement each other to enhance customer experience.\\n\\nLet’s start with what you provide. A managed service does not attempt to recreate your brand, or strategy, or the content that you want to display on screens. \\n\\n- Brand voice\\n- Brand creative\\n- Look and feel\\n- Menu content\\n- Creative assets\\n- Content strategy\\n\\nWe are all familiar with the first five assets on this list because marketing teams have produced these for years. But content strategy is also important because it will help you measure success and optimize content. Whether you work internally or externally, you want to set clear goals for your content that are aligned with the capabilities of your digital signage platform.  \\n\\n## What is a fully managed service for digital signage?\\n\\nAssuming that you have already installed a digital signage platform, what is required to take those creative assets and apply them in service of the content strategy? \\n\\nLet’s start with a single location.\\n\\n### Structured Content\\nThe first step is to ingest and format content. This starts with structuring the content, like you would any kind of data. \\n\\nWhy is structured content so important? Structure allows that content to be reused and reformatted so that assets can display well in a variety of relevant contexts. This is extremely important when extending an eCommerce environment into a physical location because you want to be able to display items in a variety of contexts and backgrounds. \\n\\n__Experiment and Optimize Content!__\\nEven if you do not have purchases in mind, structured content is a solid foundation that you can grow from. With structured content, you can experiment with different formations, background colors, orientations, and more, so that you can optimize. \\n\\nFor example, you might give us a picture of a soft drink. But we need to be able to display that content alongside any sandwich that you want to sell it with, and we need to be able to display it at a variety of different sizes. \\n\\nStructured content allows us to reuse that one photo in all of these contexts. Do you want to attract viewers to your sale of the day? Try a contrasting background right in their line of sight. Need to sell more chicken on a hot day? Try pairing that chicken sandwich with a tall soft drink and a blue background. With structured content, these sort of changes can be programmed to happen on the fly given the right context.  \\n\\n__Reuse Assets to Save Bandwidth__\\nLet’s go back to the above scenario but without structured content. To make that change, someone would need to work within a photo editor, change out the background, export it, and then send it to the player. This would require the transfer of another high resolution image, even though 99% of that payload would be the same information. \\n\\nStructured content is reusable. The product exists as a separate entity in our cms, so we can make these changes on the fly with metadata, reducing the bandwidth to a level that even a dial-up connection could manage. \\n\\n### Why Structure Your Creative Assets?\\n- Save bandwidth at every location by only downloading one asset for reuse in a variety of contexts and configurations\\n- Save your creative team time because they do not need to create these variations themselves\\n- Make content easily searchable, accessible, and maintainable over time\\n\\nAt STRATACACHE, we deploy digital signage platforms at scale. For deployments of any significant size, structured content becomes paramount to efficiency. Many of our competitors do not support structured content, so they do not discuss this aspect of their platforms. Ask them about structured content before you make your final decision.\\n\\n## Digital Signage Content Distribution\\nFundamentally, content distribution is the art of delegating: \\n\\n- What content to display \\n- On what screens\\n- At the right time\\n- To the right guest\\n\\nOnce content is structured appropriately, it is ready for distribution across the network. We already introduced this subject in the last section because how you distribute content is determined by whether that content is structured, or not. \\n\\nStructured content empowers businesses to add relevancy to their content with pre-programmed business rules and cases. \\n\\n__Dayparting__ is one of the simplest cases, so let’s start there. \\n\\nDayparting segments your content by time of day. Like a broadcast television channel, you would daypart your content to display content that is more relevant to your audience at the time of day they enter the location. \\n\\nThe dayparting concept is possible to apply by hour, by minute, or by season. Who wants a hot pumpkin spice latte on a hot summer day? Program your content distribution to advertise cold beverages instead! \\n\\nDayparting is just one example of the many possible business rules you can use to add relevancy. Another might be recognition of a customer with their loyalty application in close proximity. Program the content to change to the approximate time until their order is ready, or show them products that they might find interesting based on previous purchases. \\n\\nThese rules increase relevance to the customer, so that they have a more satisfying, meaningful experience.\\n\\n## Technical Support for Hardware\\nNow that we’re done with the fun part, it’s time to get into the nitty gritty details that make technology work. \\n\\n### Talent\\nPeople consume digital signage content differently than traditional print. Technical content structure is also different and requires specialized design skills, which incorporate both modularity and technical knowledge in order to incorporate external data, dynamic features, and more into a compelling visual experience. \\n\\nDigital signage is a specialized skill and design language. \\n\\n### Hardware Connectivity and Maintenance\\n\\nDigital signage will last decades. Over that timeframe, you want to be sure the hardware continues to run smoothly and professionally. This means you want to take a proactive approach to monitoring, so that you can deal with potential problems before they lead to a black screen.\\n\\nThis takes expertise, skill, and the right monitoring tools.\\n\\n### Software support and firmware\\nDigital signage software changes every six months, just like your iOS or Android operating system. This means that updates need to be managed, so that you do not experience any downtime.\\n\\n__Networking standards__\\nNetworking standards define the rules for communicating data to ensure the interoperability of networking technologies and processes. When you deploy technology from multiple vendors, you need to ensure that they can continue to communicate with each other. As a managed solution provider, we take care of that for you.\\n\\n__Security compliance__\\nRules and regulations governing digital signage must be adhered to on a technical level. Your managed services provider will take care of that for you.\\n\\n__Service and support__\\nWhen any of the above goes wrong, or you just want to learn how to achieve loftier goals with digital signage, who do you turn to? You want to have that expertise available to you when you need it. \\n\\n__Physical deployment: Digital signage installation__\\nProfessional installation is important. When done correctly, the solution will work as it should, and it can be achieved in small time windows. \\n\\n__Multiply that Effort across Locations...__\\nWe have just introduced the managed services profile for a single location. Now consider what that looks like across 10,000 locations worldwide. \\n\\nWhen you stop to consider that it might easily take your organization 35 full-time hires to manage an enterprise digital signage deployment at scale, does a fully managed service start to sound more cost-effective?\\n\\n### STRATACACHE Offers the Best Fully Managed Service that Can Scale to Any Size\\nIf you are starting to consider a fully managed service, then please give us a call. We can help you achieve economies of scale while maintaining simplicity in your organization.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ByHtxr0owH58y8GnXNdy4","type":"Entry","createdAt":"2021-10-20T21:02:22.405Z","updatedAt":"2021-10-21T13:41:56.047Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Drive thru design tips for c-stores"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Outdoor Digital Menu Boards for Convenience\\nThe grab-and-go race is heating up, and convenience retail has gained market share from restaurants. With customers increasingly relying on convenience stores for food items, more and more chains are deploying drive thru. In 2021, we have seen a few successful prototypes already, and we expect the industry to accelerate with their drive thru plans into 2022 and beyond. \\n\\nWhat can convenience stores expect in the process? How should they approach outdoor digital menu boards, so that their drive thru experience is speedy, accurate, and convenient? We answer these questions, and more.\\n\\n## In Drive Thru Design Tips for Convenience Stores\\nWe cover all the big questions that convenience stores ask as they approach a new drive thru project.\\n\\n- Digital menu board content strategy\\n- Menu items: What to include\\n- Site Structure\\n- Installation\\n- Optimizing guest experience\\n- Finding the right technology partner\\n\\nFor more customer-centric digital menu board solutions, please navigate to our [industry solutions for convenience stores](https://www.stratacache.com/en/markets/convenience-store/ \\"STRATACACHE C-Store Industry Page \\")."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4phpj3OeFmOI6i2NBr0OT5","type":"Entry","createdAt":"2021-10-21T13:38:35.473Z","updatedAt":"2021-10-21T13:38:35.473Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"gated-file-paragraph_drive thru design tips for cstores_2021"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"46YGcaimkkVJxu27ZmUnxc"}}},"title":{"en-US":"C-Store Drive Thru "},"ctaText":{"en-US":"Download Infographic"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5F2clGkSFKpY0h8lazxMNI"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Gz0lG77KS5jMqUidmsUvn","type":"Entry","createdAt":"2021-10-20T20:39:13.594Z","updatedAt":"2021-10-20T20:39:13.594Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Drive Thru Design Tips for C-Stores"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"46YGcaimkkVJxu27ZmUnxc"}}},"title":{"en-US":"Infographic | Drive Thru Design Tips for C-Stores"},"description":{"en-US":"In the QSR world, 70%+ of fast food sales come through the drive thru. There is a huge opportunity for convenience retail to increase quick-stop meal sales by opening drive thru as an additional customer purchase journey. What should they expect? "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2kKWdHiHqyLvebIGISTNG7","type":"Entry","createdAt":"2021-10-15T15:04:04.921Z","updatedAt":"2021-10-15T15:04:04.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Resource Paragraph_THE UNCERTAIN RETURN OF TECH TRADE SHOWS"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"You’ll perhaps recall walking the floor of a pre-pandemic trade show, seeing the pristine booths filled with professionals shaking hands and showing off their latest technology and product solutions. Many months of behind the scenes planning went into those booth, and getting to being show-ready is not always apparent on the surface.\\n\\nHaving spent the better part of the last decade leading trade show strategy and exhibits for technology solution providers, I know first-hand that most large scale exhibitors begin planning at least a year in advance – investing 1,000s of person hours and hundreds of thousands, often millions, of dollars into participating in a two or three-day event.\\n\\nDoing that work in the STRATACACHE family of companies involves internal planning and coordination across departments, including ideation, solution development, determining design and technology requirements, pre-show marketing, travel and logistics. Then we layer on the added cost and coordination between numerous external parties such as exhibit houses, show service providers, shipping carriers, staging, on-site labor and other outside vendors.\\n\\nAll in, it takes many people and a LOT of money to deliver a top-notch trade show experience, but there’s often the question of whether these events truly generate the business connections,  opportunities and ROI we hope to realize.\\n\\nThe respite from most large-scale trade shows over the past 18 months has given marketers ample time to test and invest in alternate lead generation strategies – with many stepping up their digital marketing initiatives, investing in sales-enablement tools and dipping their toe into virtual events.\\n\\nAt the same time, the live event industry is buzzing about the biggest challenges impacting the return of their events. What’s the best way to work through increased labor and materials costs? When will supply chain and manufacturing delays be resolved?\\n\\nAlso top of mind are ongoing corporate travel bans, lingering safety concerns, and the changing mindset of the business traveler. Let’s dive into what these factors and the current research are telling us about the short- and long-term return of face-to-face events.\\n\\n## What is the current research telling us?\\nWhile venues and U.S. states are open for business, COVID-19 spread, vaccination rates and business travel restrictions have already wreaked havoc on the anticipated return of trade shows this fall.  For many US office workers, plans for September in-person re-openings were often stalled. Inside some of the largest organizations, business travel now requires new layers of approval and is limited to business-critical trips only.\\n\\nIn addition to stalling corporate travel, the new distributed workforce has led many organizations to seek out longer term solutions and more sophisticated virtual collaboration technology, like the  OneRoom solution marketed by X2O Media.\\n\\nSome of the country’s largest convention hubs, in the most exhibitor friendly cities – think Florida, Nevada, Arizona, Georgia and Texas – are also the areas of the country least-ready to get back to live events, according to the Return to Live: Recovery Index, which measures live event readiness based on health, demographic and consumer sentiment data. Does this mean we are going to see a big uptick in conventions in Wisconsin, Minnesota and New Hampshire? Maybe, but in the cities where business travel and trade shows are woven into the fabric of the local economy, convention and visitors bureaus will seek to maintain their dominance.\\n\\nIn a national survey sponsored by the American Hotel & Lodging Association last month, 52% of business travelers responded that they are likely to cancel travel plans, with no intent to reschedule. Specifically related to air travel, according to the Wall Street Journal, Delta was seeing a solid rebound of corporate travel through the summer months and was anticipating reaching 60% of pre-pandemic levels by September. But, according to Delta CEO Ed Bastian, they won’t hit that number.\\n\\nFor vertical-specific trade shows, the airport and airline industry itself is still holding out hope. Plans to host a face-to-face ACI-NA Conference and Expo in November are, ambitiously, still on, but the question remains — will they make an eleventh hour no-go call like the NAB show?\\n\\nIn early August, Deloitte released a study on how the pandemic has reshaped corporate travel. Even before the late summer surge in Delta variant cases, travel managers interviewed for the study indicated “employee and client resistance to travel and in-person meetings as one of the biggest potential factors to slow the return.”\\n\\nAmong the most notable mentions in the article was that the reluctance to travel for business will reach its highest point in the winter of 2021–22, with concerns about cold and flu season, coupled with fear of more COVID outbreaks remaining top of mind for business travelers.\\n\\nThis is particularly notable around our company as we continue to press forward, and remain hopeful that our kick-off event for the new year – NRF 2022 – Retail’s Big Show – will stay on track for a January 16 opening in New York. Strategically, we’re planning to feature retail solutions that can be used in our NRF booth and in our office Experience Centers, making sure our efforts have reach beyond a single trade show event.\\n\\nShort term: Where does this leave shows in Q4 2021 and early 2022?\\nThe 11th hour cancellation of the NAB show – originally scheduled for October in Las Vegas – is one of several recent in-person shows to cancel and cite “insurmountable challenges” from the pandemic. This news struck my colleagues and friends in the digital signage and AV industry rather hard, since this sister show has a lot of exhibitor crossover to our core industry events, especially the upcoming InfoComm show in October.\\n\\nOn a recent webinar put on by exhibit powerhouse Skyline, it was noted that the cancellation of the NAB Show could be an indicator of what’s to come for shows in the near-term, particularly in the tech industry. A representative from Skyline Exponcon said: “The National Association of Broadcasters is really guided by a very small number of very large firms.”\\n\\nThe discussion suggested this approach is one way for the biggest players in the industry to exert their dominance and push the smaller exhibitors out of view. Since these companies have influence across the tech industry, we might see this same scenario begin to play out at other shows.\\n\\nOn the topic of tech, the semiconductor shortage is still plaguing the industry, causing delays of new products and driving AV rental prices up (for any vendors still lucky enough to have inventory). Cost of construction materials remains a heavy consideration in trade show planning, as well. After the surge in lumber prices in spring 2021, prices are beginning to normalize and are back to October 2020 prices. The cost of shipping freight continues to skyrocket, with costs being driven up by labor shortages, fuel prices, and disruptions across the supply chain. Getting your booth to and from a trade show – on time and intact – will be yet another hurdle for exhibitors to overcome.\\n\\nRental exhibits are a good stop-gap measure for exhibitors who are wanting to reduce their financial exposure but are not ready to give up on 2022 shows, yet. By renting exhibits from large-suppliers like Skyline, or tapping into boutique shops like The Rogers Company, organizations can avoid the heavy CAPEX expense of building a new booth for a show that might not happen.\\n\\nOnce you are at the show, exhibit industry leaders have reported that some venues are eliminating hall carpet and organizers have suspended the use of badge scanners – all in the name of health and safety. Additionally, labor shortages in the hospitality industry will have a cascading effect on the event industry recovery, as well. Everything from hotel check-in, taxi queues and lines at convention center concessions means getting to the show and grabbing a midday lunch will take longer, and erode business productivity.\\n\\n## All of these factors punctuate the critical need to plan ahead.\\nIf you are planning to exhibit in Q4 or Q1 2022, now is the time to examine past event data, request regular registration updates from organizers, frequently review hall maps for exhibitor attrition, and be ready to pivot your trade show exhibit plans quickly. Assume no less than a 35% reduction in attendees from past events and assess whether the event will deliver the anticipated ROI.\\n\\n### Long-range outlook: Changes that will stick\\nThe global COVID-19 pandemic has accelerated digital transformation and forced a closer examination of situations where face-to-face interaction is most critical to business success. We have a long road ahead though. In April, McKinsey and Company reported that air travel wouldn’t reach 2019 levels until 2024, with business travel only hitting about 80% of pre-pandemic levels.\\n\\nPrior to the pandemic, B2B event organizers were moving toward networking-heavy event models that sought to match solution providers with prospective clients. Standalone companies such as Connecting Point Marketing Group (CPMG) organize and host a dozen or more of these events per year that exclusively focus on strategic interaction across various industry sectors. Other events like Shoptalk seek to combine one-on-one meetings with a traditional expo format.\\n\\nAccording to Deloitte’s August 2021 report, industry conferences with strong networking opportunities are said to benefit the most from in-person interactions, and rate these types of engagement as having a high impact on business success. The traditional expo and trade show format (sans the heavy networking) is less essential to business, and not as easy to replicate with technology. Virtual booths are not the answer.\\n\\nThe pivot to virtual and hybrid events has not proven entirely successful, with organizers overpromising on the lead generation potential and under-delivering on the actual exposure that sponsors are getting out of the event. While these events do have the potential to reach wider audiences and offer significant cost savings to both sponsors and attendees, their greatest value comes from thought leadership content – not virtual booths or online networking platforms. I’ve yet to see a virtual event that delivers the same value of engagement as a face-to-face event.\\n\\nAccording to the AHLA study, 71% of business travelers plan to attend fewer in-person events. As a result of increased scrutiny, approval layers and travel hesitance, business travelers will continue to be more selective about the events they attend and will seek out those that have the greatest potential for meaningful one-on-one interaction. Moving forward, event organizers will need to deliver more value to both attendees and sponsors in order to justify time out of the office and the overall cost of participation for exhibitors.\\n\\n## Conclusion\\nIt’s not all doom and gloom, as there are some silver linings. The summer of 2021 gave us a brief glimpse into trade show recovery. The sentiment from industry insiders is that while overall show attendance was down, the quality of the visitors was up. Therefore, the people who are going to events, have a greater need to buy. Trade shows reportedly felt “normal” too. Hand sanitizer was plentiful, but one-way traffic, plexiglas dividers and social distancing signage were not the norm.\\n\\nI wish I had a crystal ball to know what’s going to happen with B2B events and trade shows in 2022 and beyond, but one thing we have learned from the past 18 months is to live in the present, but learn from the past.\\n\\nOur trade show future may look different, but we’ve learned over the past year that building business relationships is not about shaking hands and giving face-to-face demos. It’s about storytelling and forging relationships, asking the right questions and getting to the root of what your customer needs. In-person or online, business is on the rebound and a new era of events is on the horizon.\\n\\n### About Meghan Thompson\\nMeghan Thompson leads the Americas-based marketing organization for STRATACACHE brands. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1YkLZkphUqwMV9fsrc1Mvm","type":"Entry","createdAt":"2021-10-15T14:51:11.267Z","updatedAt":"2021-10-15T14:51:11.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero Paragraph_Uncertain Return of Trade Shows Repost from 16:9_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6KBE4hYj64Du9C0BLyyH1N"}}},"title":{"en-US":"Blog | The Uncertain Return of Tech Trade Shows"},"description":{"en-US":"As we march toward 2022 with a still uncertain live event outlook, B2B leaders are looking closely at the business value of these high-cost, face-to-face events and asking the question: “Will the trade show of the past, remain just there … in the past?”"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"CE6nyWIMJBsBhNMCQRbWE","type":"Entry","createdAt":"2021-10-12T21:14:54.005Z","updatedAt":"2021-10-12T21:14:54.005Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Resource Paragraph_Creating an Omnichannel Menu Strategy"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Delivering Omnichannel from Online to Pickup\\nThe guest ordering journey has more ordering and decision points than ever before. In this webinar, QSR experts will discuss the different parts of the customer decision pathway — drive thru, curbside, indoor, outdoor, mobile — and the platform that is the central point of truth in supporting an omni-channel menu strategy. \\n\\nIn this webinar, panelists Manolo Almagro and Ben Gauthier from Q Division join Cory Kiesel from STRATACACHE to discuss:\\n\\n- Defining an omni-channel menu strategy and management across multiple devices\\n- Digital menu boards as a marketing platform and vehicle to deliver on your menu strategy\\n- Evolution of menu boards and best practices to optimize menu board content\\n- Focusing on successful customer experience, loyalty\\n\\n[Learn more about our solutions for quick service restaurants.](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE Digital Signage Platform for QSR\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4TGEQfyjLkPYmGdc4ooo16","type":"Entry","createdAt":"2021-10-12T21:10:14.729Z","updatedAt":"2021-10-12T21:10:59.829Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero_Creating an Omnichannel Menu Strategy"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Webinar | Creating an Omnichannel Menu Strategy"},"description":{"en-US":"QSR experts discuss how industry leaders are using digital signage as a central point of truth in deploying omnichannel customer journeys.  "},"wistiaEmbedCode":{"en-US":"zlsvl4fwo1"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1qJWOCMPhrKNFdSTUszc0H","type":"Entry","createdAt":"2021-10-04T13:15:46.374Z","updatedAt":"2021-10-04T13:15:46.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"resource_digital signage and loyalty start_main_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Defining the Loyalty Experience\\nThe integration of digital and physical experiences is the horizon of customer experience. \\nBusinesses that are doing this right in 2021 are using loyalty applications as the glue cementing frictionless purchase and payment to in-store and curbside pickup. The current state is imperfect, but it is working. \\n\\nLet’s look at the winners. In the restaurant industry, quick service and fast casual restaurants have stolen significant market share over the last two years. At first, gains were due to drive thru and digital menu boards. More recently, growth and competition has focused on loyalty applications. Restaurants are using digital signage to develop new ways of interacting with customers and making every interaction more valuable. \\n\\nThe top 4 quick-service restaurants are adding between 800,000 and 3 Million users per month to their applications. This trend has lasted for the last few months and shows no signs of stopping any time soon. At the current rate, it will take less than a year to win over the entire US population. Of course, growth will lag at some point, but when it does, these QSRs will have built a loyalty network to rival grocery stores, where 85% of customers are enrolled in loyalty programs. \\n\\nMore important than the numbers are the relationships that these brands are developing with customers. Now, instead of having to buy third-party data about customers’ web browsing habits, they have first-party data tracing meaningful buying patterns and preferences that are specific to their products and services. This data will help brands personalize their value proposition to an audience of one, while providing the infrastructure to make accurate data-driven decisions moving forward. \\n\\nFor businesses at earlier stages in their omnichannel journey, it’s important to take a step back and analyze the strategic benefit of integrating digital signage with loyalty. It is easy to maintain a loyalty app, or a digital signage platform, but delivering an efficient, integrated experience that works at thousands of locations and accomplishes your organization’s strategic goals? That requires some thought and planning. \\n## Where to Start — Digital Signage, or Loyalty?\\nWhile current forerunners make it clear that digital signage and loyalty are both components of omnichannel, which should come first? \\n\\nIn the case of quick service restaurants, digital signage laid the infrastructure; loyalty came later. Consumers saw the modernized, digital menu board appear in-store and in drive thrus years and in some cases over a decade before the recent push to loyalty applications. \\n\\nThat foundation helped quick service restaurant leaders incentivize the use of loyalty apps, since customers could make the connection from online and mobile ordering to drive thru and in-store pickup. For innovators with digital menu boards in place, the loyalty app provides a convenient, low-friction way to interact with the physical store. That value proposition helps restaurants expand their loyalty programs more rapidly than any other industry in history.\\n\\nHowever, this process could be easily reversed, for example, if an online retailer opens a physical storefront. There are a handful of industries where loyalty is generally available but with only sparse digital signage (grocery, convenience and retail to name a few). \\n\\nThe hardware is less important than the information and expertise of developing an effective, customer-facing solution. \\n\\nHow can you tell whether your brand is effective in today’s market? \\nIn a word: relevancy. An effective digital signage solution, just like an effective loyalty application, increases the relevancy of the business’ offerings to customers. \\n\\nIt is not about the system; it’s about building feedback loops into customer experience to provide increasingly relevant information and offers.\\n\\n> “Loyalty is more than an app; it\'s relevancy”\\n> — Cory Kiesel, STRATACACHE\\n\\nWhen we deploy a digital signage platform, we introduce relevancy into the customer experience. \\n\\nConsider a print menu board. A print menu board stays the same at all times. It is static. \\n\\nA digital menu board, however, can change to serve the breakfast menu in the morning, a lunch menu during lunch, and a dinner menu during dinner. This helps to simplify content and streamline the ordering process. It is dynamic.\\n\\nMany businesses do not start out with dayparted menus; they start by pushing their print design into a digital format. Dayparting and other adaptations evolve over time.\\n\\nLater down the line, our example company starts to serve dynamic content based on real-time ordering data. The content management system (CMS) sees that a customer has ordered a sandwich, and asks, “Would you like a cool drink with your order?” \\n\\nTo make the offer a bit more relevant, we might use a global condition, like temperature, to alter the type of beverage recommended and displayed on the screen. On a cold, winter day, “Would you like a hot drink with your order?” A digital menu board would also be able to loop this data into a one-to-many communication as well, emphasizing hot drinks in special offers and visuals to make the entire menu more appealing.\\n\\nWhether your offer is one-to-one, or one-to-many, context increases relevancy and appeal to the audience. It’s not only more effective, it’s more empathetic. That question sounds more human, more thoughtful, and it shows that the business has taken the time to consider the customer.\\n\\nRelevancy develops relationships, and it is the real glue between online and in-store. Relevancy comes first. \\n\\nThis means that any business that is new to digital signage and loyalty gets a head start by focusing on relevancy first.\\n\\n## How to Deliver Leading, In-Store Customer Experience\\nWe recommend our customers start by defining their ideal loyalty experience. Does it start by welcoming the customer by name, or does it start with, “What is your customer identification number?” These questions lead back to the personal preferences of your ideal customers, and they have real implications on the technology you will need to deploy. \\n\\nOnce you can establish a vision, then we can walk back to the infrastructure you need to get started on that path, building that in-store experience and developing better relationships with customers.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"q2NSzamir2LZ5XryoEtS0","type":"Entry","createdAt":"2021-10-04T13:02:10.521Z","updatedAt":"2021-10-04T13:02:10.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"hero_digital signage and loyalty start"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"41Me89zf25x2938YbNRASB"}}},"title":{"en-US":"Digital Signage and Loyalty Integration"},"description":{"en-US":"Many businesses operate in two independent worlds of online and physical location, while others have integrated these two environments into one experience connected by technology, such as digital signage and loyalty apps. What is needed to integrate the two? What are first steps to take? We’ll discuss some successful experiences our customers have had to help you move forward."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Tu2FLpSSiNtN8uXohydvA","type":"Entry","createdAt":"2021-09-30T18:24:17.545Z","updatedAt":"2021-09-30T18:24:17.545Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Description Paragraph - Strategies for Offsetting Labor Challenges"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Strategies for Offsetting Labor Challenges\\nToday’s quick service restaurant owners, operators and managers are facing staffing challenges, threatening the high quality experience guests are expecting both in the drive thru and inside the restaurant. During this webinar, QSR experts will discuss how a technology driven strategy — including digital menu boards, sensors and data — can help offset these challenges. \\n\\nIn this webinar, panelists Manolo Almagro and Ben Gauthier from Q Division join Cory Kiesel from STRATACACHE to discuss:\\n\\n- Gaining deeper understanding of what is happening inside the restaurant including employee behavior and productivity\\n- Strategies for streamlining — situational awareness, peak menu optimization\\n- Operational efficiency\\n- Prioritizing points of automation\\n- Opportunities to use cutting edge technology to optimize customer satisfaction\\n\\n[Learn more about our solutions for quick service restaurants.](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE Digital Signage Platform for QSR\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"XxbJGbHYd7Zhf8Q7iPBAu","type":"Entry","createdAt":"2021-09-30T18:19:18.290Z","updatedAt":"2021-09-30T18:19:18.290Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Strategies for Offsetting Labor Challenges"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Webinar | Strategies for Offsetting Labor Challenges"},"description":{"en-US":"QSR experts discuss how a technology driven strategy — including digital menu boards, sensors and data — can help offset staffing challenges."},"wistiaEmbedCode":{"en-US":"omm0t122gh"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YFDjUi48TUsa7Gf6K8R7s","type":"Entry","createdAt":"2021-06-25T16:00:42.885Z","updatedAt":"2021-09-07T18:53:13.460Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Banking Industry Insights : Customer Study Infographic"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Banking Report on Marketing and Brand Equity\\nOur retail bank research study, conducted by LEWIS, a global integrated communications agency, surveyed 10,512 banking customers and segmented data according to region. The online survey included over 50 questions from 39 of the largest financial institutions across North America and Europe. \\n\\nThe retail bank study answers questions on:\\n\\n- Marketing awareness\\n- Brand equity value\\n- Digital signage effectiveness\\n- How frequently digital signage influenced sales actions\\n\\n## Digital Signage Increases Brand Trust\\nKey findings of the report detail the impact of digital signage on customers of retail banks. 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Strategizing and implementing a successful digital drive thru involves many moving parts. The video, 5 Best Practices for Digital Drive Thru helps businesses understand the key considerations when designing, implementing and optimizing a digital drive thru. \\n\\nSTRATACACHE is the trusted leader in QSR technology, powering 750,000+ digital menu boards globally. Talk to our QSR experts about your digital drive thru goals. Or [look at our solutions for QSR](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE Digital Signage Platform for QSR\\") to learn more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BzvUw9J9VmfEfDuu2S6Fa","type":"Entry","createdAt":"2021-06-24T18:20:52.806Z","updatedAt":"2021-09-07T15:27:27.771Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Achieve Post-COVID Shopper Loyalty : Retail Report & Strategies "},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6umG2g43w0W3C2GeDKKzQz"}}},"title":{"en-US":"Report | Retail Touch Points: Achieve Post-COVID Shopper Loyalty"},"description":{"en-US":"Reconnect with shoppers post COVID and discover the strategies, solutions and data to achieve true shopper loyalty."},"ctaText":{"en-US":"Download Report"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7BRex4ceHOg716dflbiHee","type":"Entry","createdAt":"2021-06-28T14:33:33.056Z","updatedAt":"2021-09-07T15:11:20.911Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Digital Signage Trends 2021: Smart Chain QSR Magazine"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"47wj3VE0BCyFl2xBY34ozu"}}},"title":{"en-US":"Article | Digital Signage Trends 2021: Smart Chain QSR Magazine"},"description":{"en-US":"Discover the latest digital signage trends and how COVID has changed customer expectations."},"ctaText":{"en-US":"Read Magazine"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ukWuDbddevbtC3ybBlYyU","type":"Entry","createdAt":"2021-06-28T14:44:33.430Z","updatedAt":"2021-09-07T15:10:46.900Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"ungated-file-paragraph: Digital Signage Trends 2021 : Smart Chain QSR Mag"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2WDbaMQcgL73UEmLR6v71I"}}},"ctaText":{"en-US":"Read Article"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1iFBQSFha6LBNWNtKygwgU"}}},"fileButtonText":{"en-US":" Read Magazine"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3EmVorQM3pr4VZebG0CDCQ","type":"Entry","createdAt":"2021-06-25T14:44:55.900Z","updatedAt":"2021-09-07T14:59:49.771Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - How to Deliver Retail Transformation & Exceptional CX"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Retailers Personalize In-Store Experience to Drive Growth\\nDelivering personalized shopping experiences drives double-digit sales growth for the top 15% of companies that can pull it off.\\n\\nLearn the five consistent elements of these successes that drive real value to customers and businesses.\\n\\n- What to Personalize\\n- How Relevancy Drives Sales\\n- How Many Retailers Deliver a Personalized In-Store Experience?\\n\\nFind out when you download the infographic!\\n\\n## Digital Signage Solutions for Retailers\\nDigital signage is a cornerstone of in-store personalization. We know because we help some of the world\'s most successful businesses increase customer-centricity with digital signage platforms. [__Learn more about STRATACACHE solutions for retailers.__](https://www.stratacache.com/en/markets/retail/ \\"STRATACACHE Digital Signage Platform for retail\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6rFzefQueua9ca0ja8AczP","type":"Entry","createdAt":"2021-06-25T15:18:52.896Z","updatedAt":"2021-09-07T14:52:25.482Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"gated-file-paragraph: How to Deliver Retail Transformation & Exceptional CX "},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6a2EzbhZ2o5Ov09dS9Wlyf"}}},"ctaText":{"en-US":"Download Infographic"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6cVqP8XDD7JgJMoiCuzIqo"}}},"fileButtonText":{"en-US":"Download Infographic"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"IORTukUWP6kPK9weVVuQo","type":"Entry","createdAt":"2021-06-29T19:49:58.338Z","updatedAt":"2021-09-07T14:33:51.723Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Future of Drive Thru 2021: Smart Chain QSR Magazine"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2S0W8JZLmV2vkiyx21r0uC"}}},"title":{"en-US":"Article | Future of Drive Thru 2021: Smart Chain QSR Magazine"},"description":{"en-US":"Read how drive thru has changed through the pandemic and what the QSR Mag predicts for the future drive thru."},"ctaText":{"en-US":"Read Magazine"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3NOW1U4t2OXX5mNmO2K0sZ","type":"Entry","createdAt":"2021-06-29T20:45:47.317Z","updatedAt":"2021-09-07T14:31:57.684Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"ungated-file-paragraph: Future of Drive Thru 2021 : Smart Chain QSR Mag"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1P27OBK4sSUfJ0mCvfZgbK"}}},"ctaText":{"en-US":"Read Magazine"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1xn53iYQ4MZDAAtxkao0By"}}},"fileButtonText":{"en-US":"Read Magazine"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ZEtMAMU6iv9AlZ2NO30Lk","type":"Entry","createdAt":"2021-09-07T13:35:42.916Z","updatedAt":"2021-09-07T13:39:51.784Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"ungated-file-paragraph future-of-drive-thru-2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"ctaText":{"en-US":"Read the future of drive thru 2021"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1xn53iYQ4MZDAAtxkao0By"}}},"fileButtonText":{"en-US":"Read the future of drive thru 2021"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1WtYpnS2WoDelOIr43n6aC","type":"Entry","createdAt":"2021-07-06T19:17:30.385Z","updatedAt":"2021-09-07T13:29:32.172Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description - QSR as a Holistic Platform - Acceleration During COVID"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"QSR as a Holistic Platform - Acceleration During COVID"},"description":{"en-US":"## Convenience Meets Operational Efficiency\\nYour guests demand an easy-to-use experience and back of the house employees need easy-to-use operational efficiencies. With a rush of new transaction points inside and outside of the restaurant, it’s time to approach restaurant technology as a holistic platform. Your guest loyalty depends on it. Join us for a discussion about the possibilities with these platforms and where the industry is headed.\\n\\n### Speakers\\n— Cory Kiesel, Vertical Practice Director, QSR/Fast Casual Restaurants, STRATACACHE\\n— Manolo Almagro, Managing Partner, Q Division\\n— Ben Gauthier, Q Division\\n\\n## More Info about Digital Signage Platform for QSR\\n[__Learn more on our QSR Market Page__](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE Digital Signage Platform for QSR\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"788dqMfh4XyKOTUH8unkrn","type":"Entry","createdAt":"2021-06-28T15:17:14.784Z","updatedAt":"2021-09-02T17:50:58.076Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - 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6 Key Digital Signage Best Practices"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Why Use a Digital Drive-Thru Menu Board?\\nLet’s face it: older, static, printed drive-thru menus aren’t the optimal menu board vehicle for quick-service restaurants (QSR) to entice their customers. In today’s world of “digital first,” consumers have high expectations when interacting with businesses – whether it’s convenience, customization, perceived value or other interaction they have with your brand.\\n\\nFortunately, data-centric digital drive-thru menu boards offer innovative benefits for organizations to increase customer engagement and potentially increase sales.\\n\\nFor businesses considering making the digital switch, we’ve compiled several reasons for deploying digital signage hardware and software solutions.\\n\\n### Benefits of Digital Menu Boards\\n\\n#### Increase sales\\nDrive-thru windows account for approximately 70% of total sales for a typical quick-service restaurant (source). A digital menu board is often the first touchpoint for engaging with a customer, if the business is a quick-service restaurant. Furthermore, depending on the design and the content, digital menus offer more visually evocative and informative messages to the customer.\\n\\nAs an example, a video or full-color photo of a menu item looks more appealing to a customer than a single word describing the item on a printed menu board. Furthermore, dynamic animation or video within digital content can further entice the customer; for example, animation of soda fizzing and pouring into a glass or steam rising from a burger on a grill can capture attention and make the menu more appealing, which leads to increased sales. Studies show an average 28% increase in sales after investing in the digital customer experience.\\n\\n#### Get Higher Levels of Control\\nDigital signage hardware and software solutions empower businesses as a way to create and manage and securely deploy digital content. Depending on the technology platform, businesses can quickly update content and send media files to small signage groups or entire networks for displays.\\n\\n#### Augment Brand Awareness\\nDynamic digital signage provides an opportunity for businesses to increase brand awareness and loyalty with compelling and memorable digital displays. QSR brands may experience better brand recall, recognition and interaction through digitally displayed content such as drive-thru menu boards.\\n\\n#### Customer Data Tracking\\nToday, it’s all about the data and tapping into strategic insights for actionable decisions. Digital signage hardware and software solutions can empower businesses to intelligently display actionable messaging, arming brands with important information about their guests. As an example, quick-service restaurants can track customer menu preferences, time of service, make predictive suggestions for the customer and various other dynamic data-driven components that can enhance the customer drive-thru experience.\\n\\nIn addition to digital signage solutions, brands should also consider technology providers that offer additional analytics on customer data. Some vendors offer sensor-focused solutions that pair with digital signage, precisely capturing occupancy measurement data in real-time and displaying important information on integrated outdoor signage. This data can inform customers of updates such as limited time offers and promotions, as well as inform customers and staff alike on real-time wait updates, occupancy capacity, COVID response and policy, in-store safety procedures, and more. Overall, digital menu board best practice is to select a solution provider that can provide the business with relevant and accurate customer data in an easy-to-manage way.\\n\\n#### Responsive Technology\\nWhile digital signage hardware and software solutions are a proven advantage over traditional, static non-digital formats, there are some stand-out technology providers that are innovating with dynamic features.\\n\\nAs covered, businesses today live in a data-centric world. When making the digital signage switch, consider teaming up with a provider that enables interactive collaborative digital solutions. As an example, some vendors offer touchscreen displays to increase customer interactions; this is mainly for interactive displays inside the restaurant rather than drive-thru ordering. However, these responsive interactive displays offer the business and customer greater levels of customization and automation.\\n\\n#### AI-driven Experience\\nSimply defined, artificial intelligence (AI) is intelligence demonstrated by machines. There have been some compelling technology advancements within the digital signage industry focusing on AI. Headlines show that leading marketplace solution providers have been tapping into AI technology to help major QSR brands improve the customer experience and, of course, benefit the business.\\n\\nLet’s take an example of how AI can be deployed with drive-thru digital hardware.\\n\\nSensors in the drive-thru can pull relevant information on wait time, accuracy and — as part of an advanced personalization strategy — make menu suggestions based on customer behavior. All of these variables can be tied in with the AI platform to analyze the data in real time to improve the customer experience with or without business human input. Automated rules based on the data allow QSR owner/operators to deliver tailored menu board offerings in the drive thru, increasing the average check.\\n\\n### Digital Menu Board Cost\\nFor businesses looking to make the digital signage switch, cost is an important and obvious consideration. However, digital menu board (display) cost varies as much as the different solutions marketplace vendors offer. Additionally, content strategy is key. A drive thru digital menu board return on investment can be realized as the average check is incrementally growing, especially with suggestive sell or personalization strategies in place. However, without a clear content strategy — which should include setting success measurement and goals — it is difficult to effectively deliver on the digital investment.\\n\\nBefore deploying a digital menu board hardware and software solution, it’s important you check with local city ordinances on zoning, size, brightness and other variables. A strong technology can help advise and guide you during this process.\\n\\nFor quick-service restaurant businesses, cost is dependent on factors such as budget, goals and level of technology needs. Other considerations include:\\n\\n- Turnkey or customized solution\\n- Technology requirement levels\\n- Content management\\n- Monitoring and control\\n- Scalability and more\\n\\nIt’s also pertinent to evaluate systems that are optimized for security, easy deployment and management without expensive network build-out additional costs. Network health monitoring and support are other key factors in a strong technology deployment and partnership.\\n\\n## Choosing the Right Digital Signage Partner\\nWhile these are just some of the reasons to deploy digital signage hardware and software for drive-thru restaurants, it’s important that your business partners with a solution provider that has the historical experience and expertise. Some vendors lack many of these components that may be beneficial to driving customer engagement and revenue. Furthermore, some vendors have technology that is static and may also charge exorbitant maintenance and service fees.\\n\\nStratacache is the industry leader in data-centric digital signage technology; in fact, we power digital menu boards for 8 out of the 10 top QSR brands in the US. With over 650,000 digital menu boards globally, STRATACACHE works with various industries such as restaurants, retail, grocery and finance. Innovating on AI, location-based technologies, and mobile platforms, Stratacache helps businesses adapt to the rapidly-changing digital landscape. Whether it’s support, professional or training services, Stratacache is committed to help businesses with their digital signage transformation.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3dUBzzZ0itYChhgp4x8oQT","type":"Entry","createdAt":"2021-06-10T18:17:28.497Z","updatedAt":"2021-09-02T16:52:09.746Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - 6 Key Digital Signage Best Practice"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3wszE5DdwyOuGqruy2g0KR"}}},"title":{"en-US":"Infographic | Six Key Digital Signage Best Practices"},"description":{"en-US":"Discover the key elements of an integrated digital signage system."},"ctaText":{"en-US":"Download Infographic"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7me4hXcoMRnMoXEWbB8c27","type":"Entry","createdAt":"2021-06-01T13:52:56.689Z","updatedAt":"2021-09-02T16:50:25.404Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"stratacache-resource-grupo-bimbo-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Case Study | Grupo Bimbo"},"description":{"en-US":"Our LATAM team utilized digital signage hardware and software to provide a connected employee experience."},"ctaText":{"en-US":"Download Now"},"wistiaEmbedCode":{"en-US":"8nm8zo77pb"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3o5eYMZUOJk6r6zFIrO77W","type":"Entry","createdAt":"2021-06-01T14:30:55.343Z","updatedAt":"2021-09-02T16:49:40.702Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"stratacache-resource-at&t-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2etApTRiU3sK88Tn6tMgJC"}}},"title":{"en-US":"Case Study | AT&T"},"description":{"en-US":"Product Launch with Activia Digital Signage Software."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4P55eyOMY8MSb5ClYeIztJ","type":"Entry","createdAt":"2021-07-12T17:51:18.483Z","updatedAt":"2021-09-02T16:48:33.346Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Hero - Video Infographic: Building a Drive Thru Experience"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Video Infographic | Building a Drive Thru Experience"},"description":{"en-US":"Drive thru makes up 70% of revenue for QSR. 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Drive-thru success begins with the physical layout and design. \\n\\nJoin us for a discussion with a leading design and deployment partner who is building drive-thrus today for the experience of tomorrow. \\n\\n### Guest Panelists\\nGreg Moroz, Sevan Multi-Site Solutions\\nCory Kiesel, STRATACACHE\\nManolo Almagro, Q Division\\nBen Gauthier, Q Division\\n\\n## Outdoor Digital Signage Solutions\\nSTRATACACHE outdoor digital displays power 8 of the top 10 quick service restaurants in the US. Learn more about our [turnkey outdoor digital display solutions](https://www.stratacache.com/en/solutions/outdoor-digital-displays/ \\"Outdoor digital display solutions\\")."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"21tub2YYCoA2W8KwLD3kaw","type":"Entry","createdAt":"2021-07-13T14:55:20.818Z","updatedAt":"2021-09-02T13:45:35.870Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Occupancy Management for Airport Facilities"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"Let\'s talk occupancy management"},"description":{"en-US":"## Know How Many Passengers Are in Facilities in Real Time\\n\\nReassuring the public that it’s safe to return to travel is top of mind for airports and airlines during these unprecedented times. Walkbase Occupancy allows operators to manage occupancy inside facilities in an impactful way, providing passengers with the assurances they need to rejoin the traveling public. \\n\\nWalkbase uses privacy-friendly sensor technology to keep accurate account of passengers inside of the facility, including retail locations, restaurants and premium lounges. This technology can also be tied to digital signage or mobile apps to communicate areas of the facility with available capacity. With more than two decades of experience in transportation technology and location-based analytics, Mark Mayfield and Ben Reynolds discuss managing airport passenger flow in the COVID-19 era and beyond in the on-demand webinar.      \\n\\n### Walkbase IntelliCount allows airports and airlines to:\\n\\n- Measure the number of passengers inside airport spaces in real time\\n- Collect occupancy history data for audit purposes and to help with staff   planning based on passenger patterns\\n- Ensure a precise occupancy count with high accuracy, 3D sensors at         entrances and exits\\n- Save cost over time compared to manual door counting with highly           accurate and reliable data\\n\\nView our [airports solutions page](https://www.stratacache.com/en/markets/airports/ \\"Airports Solutions Page\\") for more information."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1L2DcuEwvbune6Wi8uDU9C","type":"Entry","createdAt":"2021-06-10T18:46:54.585Z","updatedAt":"2021-09-02T13:38:04.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - 5 Key Considerations when Implementing a Digital Drive Thru"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Leading with Digital Drive Thru\\nSince early 2020, the drive thru has overwhelmingly been the preferred order pickup experience for quick service restaurant guests, generating $8.3 billion in revenue in March 2020, up $300 million from the previous year.\\n\\nThe COVID-19 pandemic has accelerated the need for an efficient digital drive thru in order to deliver on the key value points that restaurant guests expect. \\n\\n### What\'s inside?\\nThis whitepaper explores the important aspects of implementing a successful digital drive thru experience. \\n\\nYou\'ll get insights into:\\n\\n- __Site structure__: a vital, but time consuming, part of the design      process\\n- __Content strategy:__ a goal-driven element directly impacting success\\n- __Site readiness:__ cross-team coordination for successful implementation and limited down time\\n- __Personalization:__ optimized guest experience down to one-to-one messaging and promotion\\n- __Technology partnership:__ working together on strategy through implementation and continued success\\n\\nSTRATACACHE is the trusted leader in QSR technology, powering 750,000+ digital menu boards globally. \\n\\n[Read about more about our solutions for quick service restaurants](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"Quick Service Restaurants Market Page\\")."},"wistiaEmbedCode":{"en-US":"dn4lpznjd0"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6LEBBS5YKNq53h5IFQXnvy","type":"Entry","createdAt":"2021-06-10T18:51:05.578Z","updatedAt":"2021-09-02T13:34:46.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"gated-file-paragraph: 5 Key Considerations when Implementing a Digital Drive Thru"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"55W6kHlrKPzUOX0yUdidCi"}}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6OZyZKyO4udyE8oN0hZmMr"}}},"fileButtonText":{"en-US":"Download White Paper"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"67XXwrS1zwudMOBY47xCIN","type":"Entry","createdAt":"2021-06-24T18:32:08.770Z","updatedAt":"2021-08-31T18:55:42.885Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Achieve Post-COVID Shopper Loyalty : Retail Report & Strategies  "},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## How Do Retailers Rebuild Relationships with Shoppers?\\nAs consumers continue to return to in-person shopping, customer loyalty is at the top of retailers’ minds. They are rethinking everything, from how to measure, to the real influence that loyalty has on customer behavior and sales.\\n\\n### In this report:\\nRetail TouchPoints explores how retailers need to reconnect with shoppers, and the strategies, solutions and data around what shopper loyalty truly means. Retail TouchPoints is a leader in the latest news and trend reporting for retail executives.\\n\\nDon\'t miss STRATACACHE CEO, Chris Riegel, as he discusses 5 key factors of winning modern shoppers\' loyalty:\\n\\n- Shoppers are highly predictable and highly visual\\n- Consumers will spend more for a good experience\\n- AI has spread into everyday life and business\\n- Self-service and automation are vital moving forward\\n- Intelligent display messaging should be customized based on situational    awareness\\n\\nDownload the report to dive deeper into loyalty, post COVID.\\n\\n__STRATACACHE is the trusted leader in retail technology, providing solutions for 7 of the top 10 retailers globally. __\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Dh2XEg82Dy49goeshWF6U","type":"Entry","createdAt":"2021-07-13T15:22:51.539Z","updatedAt":"2021-08-31T18:34:23.281Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Implementing Suggestive Selling and AI"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"Building the Drive Thru of Tomorrow, Today: Implementing Suggestive Selling and AI"},"description":{"en-US":"Artificial Intelligence (AI) is not just a fancy phrase, it’s the key to unlocking hidden profit in your drive-thru and operations, promoting a deeper loyalty experience across other transaction points. Join us as we discuss the impact suggestive selling and AI will have on drive thru ordering, efficiencies, loyalty, and ultimately, success. \\n\\n### Guest Panelists: \\nBen Reynolds, Walkbase\\nCory Kiesel, Stratacache\\nManolo Almagro, Q Division\\nBe Gauthier, Q Division\\n\\n[Learn more about STRATACACHE solutions for quick service resaurants.](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE for QSR\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6nPhI2toPP4NSbRrgWD8rx","type":"Entry","createdAt":"2021-08-02T19:53:59.391Z","updatedAt":"2021-08-31T18:10:56.162Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"gated-file-paragraph: 7 Convenience Retail Digital Menu Board Challenges, Solved"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5YGqt5P7jvIsV74nNUhrwC"}}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"16GcnjUNVkmJpmWrVUGJUC"}}},"fileButtonText":{"en-US":"Download White Paper"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4khZYGKcY8ulkFxARrWx5l","type":"Entry","createdAt":"2021-07-13T15:34:01.649Z","updatedAt":"2021-08-31T17:54:08.975Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Top 3 Considerations for Indoor Menu Board Success"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Top 3 Considerations for indoor menu board success\\n\\nAs quick service restaurants reopen their interiors and customers are increasingly more comfortable with dining inside, there is increased opportunity to optimize and enhance the guest experience. \\n\\nIn this webinar panelists Manolo Almagro and Ben Gauthier from Q Division join Cory Kiesel from STRATACACHE to discuss:\\n\\n- State of the QSR indoor restaurant experience\\n- Opportunities for automation throughout the restaurant\\n- Applying drive thru best practices indoors\\n- Strategies around the digital ordering journey\\n- Menu optimization\\n\\n[Learn more about our solutions for quick service restaurants.](https://www.stratacache.com/en/markets/quick-service-restaurants/ \\"STRATACACHE for QSR\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70c7fxc5c7e3ISl7iatlbJ","type":"Entry","createdAt":"2021-08-26T19:37:49.913Z","updatedAt":"2021-08-26T19:37:49.913Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-paragraph AT&T"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"v93UA0Skdqm8MvabwGrpW"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5udkms8GfA0stDZ9SNd0Tj","type":"Entry","createdAt":"2021-07-12T19:23:58.672Z","updatedAt":"2021-08-26T15:20:10.499Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Q’s Tech Talks at MUFSO 2020 “Opportunities for Restaurant Digital Technology”"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Curbside Pickup for Quick Service Restaurants?\\nQ Division\'s Ben Gauthier and Manolo Almagro discuss the impact of the pandemic on quick service restaurants with STRATACACHE\'s Cory Kiesel and Ben Reynolds from Walkbase. Quick service restaurants have always had drive thru, but the added customer demand for this one service modality has led many to consider and implement curbside pickup. \\n\\nDon\'t miss the discussion."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XKIvKWDpVV035SdH3C4pB","type":"Entry","createdAt":"2021-08-26T15:02:53.008Z","updatedAt":"2021-08-26T15:02:53.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Why commercial grade tablets - article body"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"No business wants to spend more money than necessary. So, at some point during the pricing of a digital signage solution, many companies ask us to help them make sense of the cost differential. \\n\\nWhy pay more for technology that is “approximately” the same? How does that make sense? \\n\\nWe understand this question has a few parts to it:\\n\\n1. What are the real differences between commercial and consumer tablets?\\n2. How do these differences impact the value to business use cases?\\n3. Are there circumstances where consumer-grade tablets would be OK? \\n\\nWe’ll start by answering the third question. \\n\\nYes, there are circumstances, but 99% of those use cases are really consumer applications. \\n\\nHere’s the problem.\\n## Interactive Signage Displays Need to Run Nonstop During Business Hours, or the Brand Will Lose Credibility and Sales\\nTraditional, printed signs do not take a lot of attention these days. As consumers, we use them peripherally, to check pricing and locate items in the store. As businesses, we can forget how much value they bring to the shopping experience. \\n\\nBut imagine trying to navigate a store without signs or price tags. \\n\\nThat is annoying enough, but with interactive tablets, the stakes rise even more. \\n\\nYour customers will be using these tablets actively to help them make decisions and ultimately purchase items from you. The last thing you want is for them to lose that capability in the middle of their purchase. \\n\\n### The intent of a consumer tablet is to maximize the seller’s profits; the intent of a commercial tablet is to maximize your profits\\n\\nThe key difference in terms of business value between consumer-grade and commercial-grade screens is this: what is the real priority of the vendor?\\n\\nThe priority might be gathering data, or selling more apps, or books… Their priority is their priority, not yours. If they detect a flaw in the copyright protection system, they will push a patch out immediately and reboot all devices in the field, no questions asked and no apologies given. \\n\\nSometimes, as with Microsoft Windows 10 Home Edition (the consumer version), the OS will ask you first, but even these notifications can stall or interrupt applications. Sometimes, they do not ask. \\n\\nAnd why should they? The typical consumer use case for a tablet is media consumption. Sure, it is annoying if the system reboots while you are watching the “Mandalorian” or “Game of Thrones”, but it is not a big problem. You can switch to your television or phone for the time being. \\n\\nFor a business, 30 minutes of downtime in the middle of the business day can cost a lot of money. As a business customer, you would have every reason to be furious with your tablet vendor if something like this were to happen.\\n\\nThat’s why it comes down to the priorities of the vendor and product you choose. As a vendor of a commercial-grade tablet, you would not stay in business if your products saw significant downtime. A commercial vendor’s priority is to maximize your profits.\\n\\n### Consumer tablets are designed for intermittent use, not continuous use\\n\\nLet’s get back to the typical use case for a consumer tablet: media consumption. Aside from an occasional GoT marathon, your tablet is not running 24 hours a day. \\n\\nIf you look at consumer-grade hard disks, you will find that they are vetted at 8 hours per day of usage, whereas the operating duty of an enterprise-grade hard disk is 24/7 and roughly 10x the rated annual workload of a consumer device. \\n\\nMechanically, consumer-grade IT is not designed for long duty cycles, not for continuous use to stay on forever. It is subject to overheating, component degradation, etc. \\n\\nFor the same reason, you won’t see a consumer-grade vacuum cleaner in a hotel. It would not survive the day-to-day cleaning workload, but a commercial-grade vacuum cleaner will! The commercial-grade vacuum costs more, but it is more valuable to the business use-case.\\n\\n### Commercial grade tablets are designed for 24/7/365 use\\n\\nHave more extensive, redundant active & passive, cooling solutions\\n\\n- Storage devices rated for 24/7 use\\n- System updates wait until authorized by you — so take place during moments when they are not being used or seen by customers\\n- Display-backlighting and other motherboard circuit components are designed to run continuously and last\\n\\n## Software Risks\\n\\nSo far, we have discussed hardware risks, but software is a significant component of any digital signage solution. \\n\\nWhen you buy a consumer tablet, you also receive a consumer Operating System (OS). Again, this system is designed around the priorities of the vendor. And since they want you to pay for another product as soon as possible, the lifespan will be at most 1.5-3 years.\\n\\nGiven a consumer OS, you would have two choices for content management. The first choice is to buy an application from the app marketplace. This is another vendor you will need to deal with, also with their own priorities, capabilities, and service level that do not necessarily align with your business’. If something goes wrong, who will you turn to?\\n\\nMany of these companies, even large tech companies, will buy up smaller products with reckless abandon, only to abandon them a few years later. \\n\\nThe other option is to sideload your own application, which avoids some issues with app marketplaces. However, you still face the same concerns with service and corporate politics. \\n\\nBasically, these are all sources of risk to the reliability and longevity of the tablet. Again, these risks are fine for consumer-driven workloads, but businesses need to consider the consequences of downtime or having to replace technology in a very short time span. \\n\\n## How do risks impact the business use case for interactive tablets?\\n\\nIf you have never seen a malfunctioning digital sign in the real world, navigate to [The Register](https://www.theregister.com \\"The Register\\") and search for the term “Bork.” Among other “Snarky IT industry news tidbits,” the site reports examples of “digital signage gone wrong.” \\n\\nYou will find dozens of examples, such as: “Signs in a shopping mall with hundreds of passersby watching the Windows blue screen of death,” and plenty of other “cringeworthy” retail scenarios. \\n\\nDigital signage naturally draws more attention than traditional signs. You want it to work reliably and to last a long time. At the end of the day, only commercial-grade tablets make those promises and keep them. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Cp2UQ28kPY5aoUHoTrqZv","type":"Entry","createdAt":"2021-08-16T19:42:39.617Z","updatedAt":"2021-08-16T19:42:39.617Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Convenience Retail 7 DMB Challenges Solved (Blog) - body text"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Convenience stores are now more-than-nipping at the heels of blockbuster quick service restaurants (QSRs) for grab-and-go and snack meal options. Consumers started to eat more snack foods during the pandemic, and convenience stores find increased attention to their grab-and-go and pre-made sections.\\n\\nDespite initial victories, if convenience stores want greater share of wallet, they’ll need to adopt a few tricks from the QSR playbook. QSRs have already embraced digital strategies that allow them to build loyalty, strategies that rely on digital menu boards as the cornerstone of their interactions. \\n\\nTo hang with QSRs, long-term, convenience stores will need to take a page from the quick-snack playbook: digital menu boards. \\n## 7 Digital Menu Board Challenges, Solved\\nDigital menu boards became the standard rule of engagement for QSRs over the last ten years, but they became core to strategy in the last two years, driving adaptable, personalized, streamlined, high-level service to customers — both inside and outside the store.  \\n\\nDigital menu boards are one key area where convenience stores could gain a leg up on their competition: by offering stellar customer experiences that provide a reason to walk in. \\n\\nHow can convenience stores adopt digital menu boards quickly and run with them? Here’s your guide.\\n### Challenge 1: Where Should I Place Digital Signs?\\nThe first challenge is to re-envision a digital convenience store. Where will signage deliver the largest impact on sales? \\n\\nFor convenience stores, there are really three key areas you want to focus on:\\n\\n__Made-to-order station:__ The value of digital signage is clearest at this station. Quick service restaurants use digital signage to add convenience and speed to customer orders. Convenience stores can certainly do the same in this area.\\n\\n__Pre-made or ready-to-go food station:__ Pre-made is another area of significant value, with additional opportunities to monetize ad space for the brands you sell (see below for more on monetization). As always, digital signage allows you to give extra emphasis to higher-margin items, providing lift in sales and profitability.\\n\\n__Beverages station:__ As with the pre-made station, beverages provides another opportunity to deliver more compelling, attractive content that can create more awareness and help customers find what they want, quickly.\\n### Challenge 2: What Is a Digital Menu Board System, by Components?\\nDigital signage systems are not complicated. Let’s focus on just a single store-level.\\n\\n__Digital Menu Board Screens:__ These are the screens that display content to your customers. They can also be touch displays, like you might see in self-service kiosks, or simple screens. Keep in mind that these components are specially designed, ruggedized for 24/7 use. They are available in the widest range of custom sizes, as well.\\n\\n__Digital Menu Board Player:__ Many people miss the media player because our computers contain software media players only. When you open Windows Media Player, Apple QuickTime, or VLC, for example, you are using a media player that is hosted on your computer. Any system will require digital menu board hardware and software to play content on screens. These two elements are often sold together, but if you buy them separately, make sure they will work seamlessly and reliably with your digital signage platform.\\n\\n__Sensors:__ Many digital menu board solutions do not use sensors, but for a store owner, sensors can be a real game-changer. When your customers navigate to an eCommerce site, their progress is tracked assiduously from page to page, click to click. Store owners are dying to understand in a rigorous way how customers interact with their stores. Sensors deliver that information with anonymized data. Sensors deliver vital insights into how customers engage with the store. Dwell-time, what areas they frequent, and where they look are key data points, especially when you can control what content displays on your digital signage. With sensors, retailers can make decisions about content and then analyze the results quickly and easily. This process helps to optimize the in-store experience and improve sales and profitability over time.\\n\\n__Digital Menu Board Software:__ Now that we’ve discussed the big components of the system, let’s talk about how you can generate and manage your content. Digital signage software helps you manage, schedule, and monitor the text, images and video on your screens. Software can deliver incredibly sophisticated tools to help deliver consistency at scale, and customization at the location level. As with all of these core components, commercial-grade solutions ensure reliability and minimal downtime.\\n\\n__Rich media content:__ Then there is the content itself — imagery, video, and text. Start by clearly defining your content strategy, and consider partnering with a provider who has expertise with digital signage, specifically. \\n### Challenge 3: Digital Menu Board Service: Managing multiple communication points\\nThe previous two sections focused on the store level; now let’s think bigger. A digital menu board solution, at scale, delivers a dizzying amount of content across, sometimes, thousands of locations. Who decides what gets screen time? Who decides how the content should look? \\n\\nThis is where digital signage software becomes useful and important. A digital signage content management system will be customized to your organization’s needs and goals. You want to ensure that brand standards are upheld at each location, and you want to ensure that the most current promotions and menu items are displayed. \\n\\nWhat happens when a location runs out of hoagies? Do we want to continue showing ads for a meatball sub? No. We want to deliver relevant content. Location owners and operators also need permissions, so they can keep the displays alive with timely information. Software will help organizations set effective rules in place.\\n\\nAn experienced technology partner will be able to walk you through these decisions to achieve your goals.\\n### Challenge 4-7: Advanced topics\\nThere is a lot of information in just these first three challenges, but don’t stop there. Digital menu boards allow you to convey more information, engage customers, and optimize the information you display to build loyalty and sales. To tap into these benefits, convenience stores need a few more points of expertise:\\n\\n__Challenge 4:__ Create a Content Strategy\\n__Challenge 5:__ Tap into Loyalty\\n__Challenge 6:__ Monetize your Investment with an ad network\\n__Challenge 7:__ Build, Scale, Support\\n\\n### STRATACACHE has helped solve these challenges for 8 of the 10 top QSRs. \\n\\n__If you would like to know how you can get the most out of your digital signage, download our white paper today!__\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3uciMSB3Y2LuoZA2R1Fu3w","type":"Entry","createdAt":"2021-08-13T14:52:10.435Z","updatedAt":"2021-08-13T14:52:10.435Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Envera description paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"This April, US employees of the STRATACACHE family of companies, including members of the Scala team, opted to make a real difference to the life of a family in need through long time philanthropic partner, [Chive Charities](https://chivecharities.org). This campaign was different from any of our previous Chive Charities campaigns, it was 100% in the hands of our STRATACACHE family to make this recipient\'s wish become a reality. The best part, we were able to deliver the great news in a live video call with the family and our Chive Charities partners.\\n\\n## Envera needed our help\\nBut before we jump to the end of the story, let us tell you a bit about Envera. In 2012, Envera was diagnosed with the rare genetic condition, H-abc Leukodystrophy, at Children’s Hospital in Chicago, IL. This condition affects less than 200 worldwide and is a progressive degenerative disorder. The condition impacts the white matter of the brain limiting muscle development, mobility, and other basic functions. H-abc Leukodystrophy is a terminal illness with no known cure. To accommodate Enevra’s medical needs, attend her specialist appointments and access family activities beyond their home, Envera’s family were in critical need of reliable and accessible transportation. They turned to Chive Charities with a request for a grant to provide them with an Americans with Disabilities Act (ADA) Accessible Van from fellow Chive Charities partner, AMS Vans. Through the generosity of the STRATACACHE team, and working with the platform [PTOExchange](https://www.ptoexchange.com/), $45,000 was raised in 48 hours, covering the complete cost of the much needed van. \\n\\n## We helped\\n\\nMembers of the Scala and STRATACACHE team working in the United States were able to donate unused paid time off in exchange for a dollar-for-dollar match from the company and Founder & CEO Chris Riegel. Team members also had the option to make a monetary contribution by credit card. \\n\\n“Chive Charities is the real deal, and Chive supporters can see that their contributions make a real, direct impact. It doesn\'t get any better than that. I am so proud of the team to have contributed the way that they have and humbled to know the difference that this will make for Envera and her family” said Chris Riegel, CEO, STRATACACHE. \\n\\nSTRATACACHE  has worked with Chive Charities on five previous campaigns, altogether raising hundreds of thousands of dollars for families in need. Find out more about Envera’s story and the work of Chive Charities [here](https://chivecharities.org/story/envera-o). And of course, don’t miss the video of the big moment on April 16th, 2021 when, without a dry eye in the house, we were able to share the best news ever with Envera and her Mom, Merjem!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"57Hjuf4U8Gf5QmQZwwnWcJ","type":"Entry","createdAt":"2021-07-15T18:45:01.462Z","updatedAt":"2021-08-05T19:12:29.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Retail Touch Points 2019 Benchmark Personalization Study"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Are Personalization Efforts Keeping Up With Consumer Desires?\\n\\nCustomers’ expectations around personalization continue to rise — and perhaps even more importantly for retailers, shoppers continue to reward those retailers that deliver personalized experiences. \\n\\n### How many customers appreciate personalization?\\nPersonalization strengthens the relationship that consumers have with brands. It drives trust and value.\\n\\nThe Relevancy Group found that when emailed: \\n- __55% of consumers appreciate it when retailers include products that are relevant to them__. \\n\\nRetail TouchPoints’ own Shopper Insights Survey revealed: \\n- __39% of consumers like that the retailers they feel most loyal to provide relevant recommendations about products and services that fit their needs__. \\n\\n### What\'s inside?\\n\\nIn __Are Personalization Efforts Keeping up with Consumer Desires__:\\n\\n- Data Issues: Top List of Personalization Challenges\\n- Case Study: Shiseido delivers beautiful marketing by unifying customer data\\n- Correlation between Personalization and Sales\\n- Email Personalization\\n- Digital Commerce Personalization\\n- 5 Steps to Enhance In-Store Engagement Via Personalization by Chris Riegel, STRATACACHE\\n- Brick-And-Mortar Stores\\n\\nDiscover the real impact of personalization — on brand, sales, and satisfaction by donwloading the case study."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"35boit01cTiS7dWgb4Dbgh","type":"Entry","createdAt":"2021-07-12T18:34:26.309Z","updatedAt":"2021-08-05T18:56:48.210Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - A Day in the Life of a QSR"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"A Day in the Life of a QSR"},"description":{"en-US":"## What Facts Are Missing?\\nWe all know that “high-level” data can miss many important details… facts that would otherwise impact real managerial decisions — and lead to better outcomes. \\n\\nJoin us as we walk through some of the most salient gaps we have found between the real-time analytics at traditional Quick-Service Restaurant and at STRATACACHE customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6F47fNLTMKK7JGNtpGBFsu","type":"Entry","createdAt":"2021-07-12T19:12:20.207Z","updatedAt":"2021-08-05T18:55:57.831Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - A Day in the Life of a C-Store"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"A Day in the Life of a C-Store"},"description":{"en-US":"## What Facts Are Missing?\\nWe all know that “high-level” data can miss many important details… facts that would otherwise impact real managerial decisions — and lead to better outcomes. \\n\\nJoin us as we walk through some of the most salient gaps we have found between the real-time analytics at traditional C-Stores and at STRATACACHE customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Q1KyqIUpGhBjTHon3e6om","type":"Entry","createdAt":"2021-07-06T15:57:03.521Z","updatedAt":"2021-08-05T18:11:42.898Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Strategies for a Seamless Curbside Pickup Experience"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"STRATACACHE takes the guesswork out of curbside pickup solutions. We work with you to define the customer experience, design requirements and technology, so that we can build and deploy a measurable solution that provides a safe and seamless experience for your customers and associates. \\n\\n### Our Customer Curbside Solutions Can Include:\\n- Custom Interactive Voice Response\\n- Text communications with customers\\n- QR codes to guide the pickup process\\n- Custom printed or digital sign\\n- Custom webform at arrival\\n- Queue Management Dashboard for back of house operations"},"ctaText":{"en-US":"Learn More"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66Meeq0VBPM6XGp48GQ3oP","type":"Entry","createdAt":"2021-07-21T19:09:34.008Z","updatedAt":"2021-08-05T18:01:35.994Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"Key Elements of an Integrated Digital Signage System - description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital displays are increasingly commonplace. We see them in drive-thrus and quick service restaurant menus, in luxury retail store locations, outdoor displays, and select supermarkets. But businesses often do not know where to start when they begin to consider deploying digital signs. \\n\\nThis article introduces the basic components of digital signage systems, all the parts that customers should never have to think about as they enjoy more convenient, personalized interactions with your business. \\n\\n__We’ll cover foundational knowledge, including:__ \\n\\n- Key components\\n- Digital signage best practices\\n- Software compatibility \\n- Benefits of an integrated system\\n\\n__Driving Questions:__\\n\\n- What are the key elements of a digital signage solution?\\n- What are the benefits and best practices for network deployments?\\n- Are there any particular considerations when evaluating technology         partners?\\n\\n## What is a digital signage system?\\n\\nIn its simplest form, a digital signage system consists of a content management system and digital screens to display content to an audience across a network. \\n\\nHere are three example locations where you might have experienced a digital display. \\n- The menu boards inside quick service restaurants (QSRs), such as Taco Bell and Wendy’s, are often digital. QSRs deploy digital signage in their drive thru experience, as well.\\n- Retail locations will often deploy a combination of tablets and digital  signage to deliver more seamless customer experiences with self-service. \\n- In entertainment such as stadiums or theme parks, you will find a wide    range of digital signage solutions, such as large-format interactive digital signs used for wayfinding, digital menu boards, ordering kiosks and event signage. \\n\\nEach of these real world contexts influences the digital signage system — not only its hardware but more importantly, its primary goals. \\n\\nWill customers interact with the system directly? Will the business build advertising revenue by displaying promotional content? These questions underscore the importance of content:\\n- Content distribution\\n- Scheduling (Different messaging depending on time of day)\\n- Management\\n\\n*To see an example of advanced content distribution, scheduling and management see [AMP (Activia Media Platform)](https://carmanahsigns.com/activia)\\n\\n## Reasons to use a digital signage system\\n\\nToday, businesses and brands need to compete for the attention of their customers. Adapting to trends like personalization, responding to customers, and providing increasingly convenient and innovative ways to engage with the brand all help to differentiate your brand’s experience above and beyond the competition.\\n\\nDigital signage cuts through the noise of mobile and traditional advertising to create meaningful experiences, better brand recall, recognition and interaction. \\n\\nDigital signage also affords new opportunities unavailable with static signs. For physical locations such as stores, restaurants, banks, and healthcare centers, digital signs that are updated with messaging and information in real time extend customer experience outside the four walls of the traditional establishment. Retailers and grocers have built truly unique, adaptable services, such as curbside pickup, in-aisle interactive experiences and pickup lockers, enhanced by digital signs. Drive thru digital menu boards offer other advantages like increased relevance, dayparting, updating offerings in real time, and personalization — all opportunities to increase customer engagement, retention, and sales.\\n\\n### Key Reasons for a Digital Signage System\\n\\n- Increase in sales and brand awareness\\n- Higher levels of custom cusomer engagement\\n- Modernization of the physical space\\n- Enhanced automation, self-service\\n- Greater employee engagement\\n- Mitigated fiction in the customer experience\\n- Adaptive customer experience\\n\\n### Key components to an Integrated System\\n\\nBefore you ideate a digital display system, or even before you look for a digital signage provider, it is important to understand the components — not only the hardware but also the software and services required to run the system.\\n\\n#### Hardware\\n\\n__Digital Displays__ — Screens displaying content to the viewing audience. Typically, the screen is a flatscreen like a TV, LCD or LED-type display. Displays can be standalone kiosks or mounted on walls, etc. Some solution providers offer interactive modalities, such as touchscreen or photo-lens for immersive experiences. \\n\\n__Passive and Interactive Tablets__ — Commercial-grade tablets deliver digital signage content in a variety of use cases in retail, quick service restaurants, banking, transformation, grocery, and other places where you’ll find audiences and consumers in everyday life. These tablets differ from consumer electronics in that they are ruggedized for 24/7 use and are available in a wide range of large format sizes. \\n\\nCommercial tablets can provide multiple ways for a business to connect with the customer. They integrate functions, such as payment processing, barcode scanning, communications, and mobile sensors. Some tablets can be passive with their display of content, while other touchscreen tablets can feature a range of interactive customer experiences. \\n\\n__Screen and Tablet Examples__\\n\\n- [LINQ Tablets (11\\"-55\\")](https://www.stratacache.com/en/solutions/linq-commercial-tablets/)\\n- Touchscreen displays\\n- Outdoor digital displays (can be available in single, double, or triple panel)\\n- Shelf-edge displays\\n\\n__Media Player__ — The media player is the hardware that drives the digital content to the display screen. It’s basically a computer, which is powered by the signage software, to deliver the content to the display. \\n\\n__Media Players__\\n\\n- [R Player](https://www.scala.com/en/products/hardware/scala-media-player-r/)\\n- [NG - 2HT](https://www.stratacache.com/en/news/press-releases/stratacache-to-debut-high-performance-media-player-using-next-generation/)\\n- [NG - 4](https://www.stratacache.com/en/news/press-releases/stratacache-to-debut-high-performance-media-player-using-next-generation/)\\n\\n__Sensors__\\n\\nAdvanced use cases will additionally deploy sensors to ensure content adapts to the audience. Sensors gather insights about your shoppers, such as demographics, pathing, dwell time, and detection. These insights not only drive an analytical advantage — you can understand customer behavior more deeply with sensor data — they can also enable your digital signage to respond in real time with personalized, relevant content.\\n\\nFor instance, as customers walk toward the display, content will change in a similar way to a responsive website, showing more detailed information as proximity increases. \\n\\n__Digital Signage Software__ \\n\\nWhen considering digital signs, the tendency is to focus on hardware. We think of the digital screens that sit in front of the customer. But what about the content itself? \\n\\nSoftware helps manage the content that is displayed. The use cases vary widely from simple scheduling of content, to more advanced ways of organizing, scheduling, delivering, monitoring and personalizing content delivery. \\n\\n__Best Practice__\\n\\nLook for a software solution that is centrally managed or locally updatable to help you easily and quickly manage and update your content.\\n\\n__Rich Media Content__\\n\\nIf hardware and software is the implementation of the digital signage system, now we need to discuss the execution. What messaging do you intend to communicate? Your content strategy can and should influence decisions regarding digital signage hardware and software. Content is the core of the digital signage experience, as it is the way for a business to connect with the viewing audience. \\n\\nDefine goals clearly, and communicate/consult on these goals with your digital signage provider to achieve the highest level of success with your network.\\n\\n## Digital Signage Best Practices\\n\\nHere at STRATACACHE we have gathered a wide array of experience as we help customers across the globe design, deploy and manage their digital signage systems. The following is our “short list” of advice.\\n\\n1. __Make it legible__ — Your message is often viewed by your audience at a glance and from a distance. Make it easy for them to see and comprehend your message. Keep in mind that signage in lobbies is usually 5-10 feet away while signage in areas such as data centers can be up to 30 feet away. \\n2. __Make it accessible__ —  Increasing readability means increasing        accessibility — for all of your audience. Text should be large enough     that it can be read from a reasonable distance. \\n3. __Study the location__ — It is important to know where your audience is  viewing your digital signage. For instance, corporate communication       digital signage is typically viewed in transit areas or waiting/dwell     areas. Accounting for the viewing scenario of your audience can improve   the success of your message and allow you to design content               appropriately.\\n4. __Consider graphics and animation__ — Make the message interesting,      evocative and actionable. Graphic designs, graphics, animation and video   can enhance your message. But make sure it complements rather than         distracts.  Consider how your displays will comply with and enhance       corporate brand messaging and messaging strategy. \\n5. Create a playlist — Schedule your playlist to change according to the    dynamics of the space. Use frequent transitions for busy areas and         consider slower-paced playlists that might be ideal for smaller areas.\\n6. __Measure and fine-tune__ — Constant iteration, even minor tweaks or    updates, can ensure that your message has the biggest impact. Don’t be afraid to experiment, which can help you find new ways to connect with your audience. Measuring and analyzing success you are able to optimize your digital signage network. By asking questions about the success of actions taken, such as promoted items being purchased or company meetings attended, you can analyze the effectiveness of your message. Defining how success is measured is an important element of a digital signage content strategy. \\n    <br>\\n### Software Compatibility and Considerations\\n\\nDigital signage software helps businesses manage content across display systems. While there are free software solutions within this industry, we advise a marketplace solution vendor that can offer more robust features. Look for a strong technology partner who has the experience and expertise to help strategize, implement, monitor, and scale your project. \\n\\nEvaluation Criteria for digital signage software solutions\\n\\n- __Compatibility with display system__ — Will the software be compatible with the digital signage hardware/display?\\n- __Adoption__ — Is the interface intuitive to use or does it require a lot of onboarding and training? \\n- __Content strategy__ — What is the goal of the digital signage network? Who are the team members dedicated to success and optimization? How do you define success?\\n- __Software update__ — What is the frequency of these updates? How/when do they proceed? \\n- __Software compatibility__ — Think of how this software may integrate with your other software and technology investments. \\n- __Cloud-based platform__ — Is the solution cloud-based or not? If it is cloud-based, how secure is the system?\\n- __Range of features__ — Some signage software is limited and does not evolve. Consider teaming up with a provider that can add new features and functionality so you can make the most of your digital signage investment.\\n- __Cost__ — Weigh the features, functionality, support and all other considerations when determining if the cost fits within your budget. \\n- __Success measurement__ — Does the solution provide a way to measure campaign effectiveness? Can the provider also make suggestions on how to improve the campaigns? You want to ensure that the solution you deploy offers metrics to not only analyze results, but then take action to improve efforts. \\n- __Technology partnership__ — Is your provider able to deliver and support a full solution? \\n\\n### Why Choose an Integrated Digital Signage System\\n\\nSome businesses manage an array of vendors and professional services to deploy their signage solutions. While these projects can achieve success, there are many advantages to choosing a one-handshake provider that can deliver an integrated digital signage system.\\n\\n- No need to work on systems integration — all components are made and tested to work together\\n- Simplified vendor management solution\\n- Less drain on internal resources\\n- Better communication\\n- Customer support\\n\\nFor these reasons you will find the largest brands choose STRATACACHE. We have the experience and technology to help businesses like yours connect signage deployments to strategic business results. STRATACACHE is dedicated to innovating technology to help customers push the digital signage industry forward.\\n\\nDiscover [how you can integrate a digital signage system into your business.](https://www.stratacache.com/en/solutions/digital-signage/)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3B9yP2Az9ezxtbGipkJXav","type":"Entry","createdAt":"2021-07-29T17:15:59.195Z","updatedAt":"2021-08-03T17:30:23.552Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Digital Signage: Future Scenarios"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Businesses continue to accelerate their digital transformation timelines from years to months, to adapt to the changing customer behaviors. Digital has accelerated to the point that we’re seeing at least a 5-8 year advancement in how people interact with technology in their day to day lives. Consumer mindsets have rapidly shifted, people are more open to trying new digital ways to shop and almost everyone has adopted how to experience the everyday aspects of their lives in a new way - as a virtual participant streaming through the lens of a webcam. \\n\\n## Smarter Signage: The Future of Trackable Media in the Multi-Touch Attribution (MTA) Model\\nDigital signage with on-board vision sensors, and other IoT based tracking will provide the critical data for large retail media ecosystems. Making the once non-addressable in-store media with the connections needed to help brands + retailers better understand the impact of each media along the customers path to conversion for both digital and physical retail.\\n\\n### Redefining “Experiential”\\nOver next 18 months will see a continuation of the trend of accelerated digital adoption, redefining the industry’s most over-used term — experiential marketing. The inevitability of face-to-face re-emergence at work, schools, stores, and entertainment venues will create a host of new opportunities for businesses to converge digital + physical storytelling experiences to meet increasingly pent-up demands of people who have beenquarantined at home for 10 consecutive months, raising the bar for very different, in-person + live experiences – that support the newly entrenched digital behaviors. Digital signage is one of the most critical enabling technologies needed to bridge the digital + physical divide. \\n\\n### AI-Created Synthetic Media\\nTo keep up with the pace of digital adoption, content customization and personalization, content created by AI, machine learning and neural networks have emerged as an essential tool for content automation and customization. In 2020, synthetic media made the headlines with photorealistic digital human avatars as company spokespeople, computer generated social influencers and various types of celebrity deepfake videos. The same synthetic media AI tools that are used generate fake videos of realistic looking celebrities can be applied to digital signage content to create real-time personalized videos that incorporate the viewer’s likeness into the advertising content. People walking down the street, looking into a store window, would see themselves staring in the video ad, playing golf, driving a car, wearing the latest fashions.\\n\\n### Addressable Retail Media, Data Privacy, and the “Cookie-less future”\\nWhile digital out-of-home media networks aren’t new to the digital signage industry, 2021 will see a groundswell of new interest from retailers that experienced unprecedented growth in their e-commerce and mobile app channels in 2020. The rapid adoption of digital by customers has provided retailers more customer insights and expanded first party data collection.\\n\\nRetailers have long sought to replicate the successes of Amazon + Google’s Ad businesses and see an opportunity to create a more comprehensive ecosystem that combines digital media, addressable in-store media and bothonline and in-store customer behavior insights. The main incentive to launch an addressable in-store retail media platform is a reaction to Apple’s new data privacy policy taking effect in 2021, which will provide consumers with in-depth personal data usage transparency. This will fundamentally change how mobile ad targeting works and Google’s plan to join Safari and Firefox todeprecate third party cookies in the coming years.\\n\\n### The Emergence of Connected Surfaces\\nIn the next 18 months we’ll be hearing a lot more about micro-LED technology, new prototypes and production versions will be released, inspiring conceptual ideas on how to create new types of mixed reality experiences. The infusion of micro-LED emissive display elements as part of architectural design, wearables, building facades and transportation vehiclesare just a few interesting use cases for this technology. The combination of 5G intelligent connectivity, IoT, AI and room-sized displays will enable the creation of “connected surfaces” that will transform a location or room with AR- and VR-like visual experiences without the need for a headset or mobile device."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7bD9p20VkXHZFh6jTXLQ7e","type":"Entry","createdAt":"2021-08-02T19:37:41.065Z","updatedAt":"2021-08-02T19:37:41.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - 7 Convenience Retail Digital Menu Board Challenges, Solved"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Streamline grab-and-go meals and snacks like a quick service restaurant\\nDigital menu boards have become fundamental to a fast, accessible dining experience for QSRs. Adoption of this technology is slower to catch on in convenience retail, leaving a big opportunity for convenience store owners and operators to increase comps, satisfaction, and loyalty.\\n### 7 Digital Menu Board Challenges, Solved for Conveniece Retail\\nWhat you will learn in this exclusive whitepaper:\\n- The three most valuable areas of the convenience store where digital signage can produce the largest gains\\n- Elements and capabilities of digital signage\\n- Advanced content concepts, including real-time menu updates, dayparting, upsell opportunities, and loyalty using  digital signage\\n- How to build an effective content strategy\\n- Integrating with loyalty programs\\n- Monetizing with a display ad network\\n- Strategy for implementing, scaling, and supporting the technology behind digital signage systems\\n\\n__The number one opportunity for convenience stores to drive food sales and loyalty is introducing digital menu boards at key points of communication throughout the store.__\\n\\nSTRATACACHE powers digital menu boards for 8 of the top 10 quick service restaurants, delivering content to 750,000+ digital menu boards globally."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"bYnVHfp8pXvc4vj8us9wl","type":"Entry","createdAt":"2021-07-29T17:20:55.490Z","updatedAt":"2021-07-29T17:22:28.907Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"guest-post - Digital Signage: Future Scenarios"},"resourceParagraphType":{"en-US":"image-description-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7rTffpneoDRkTtDUtIjKCq"}}},"title":{"en-US":"Manolo Almagro"},"description":{"en-US":"Guest post: Manolo Almagro, Managing Partner\\nQ Division – A STRATACACHE Company \\nQ Division is a team of business management consultants, connected commerce-focused industry experts and solution engineers that provide brands and retailers with data-driven, best in class customer experiences. In this blog, Manolo gives insight into future trends in technology. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jFvxJj2s8TrRGhI2TNS24","type":"Entry","createdAt":"2021-07-14T19:48:50.642Z","updatedAt":"2021-07-16T14:03:08.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - Future of Drive Thru 2021 : Smart Chain QSR Mag"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The pandemic shaped customer expectations, while larger technology trends continued to evolve. Don’t miss industry leaders like STRATACACHE, The Howard Company, and NCR Hospitality as they weigh in on how these influences will shape drive-thru experience in 2021 and 2022."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6VmoelnMPxrU3AY461yn9h","type":"Entry","createdAt":"2021-07-15T18:49:14.353Z","updatedAt":"2021-07-15T18:49:57.670Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"gated-file-paragraph - Retail Touch Points 2019 Benchmark Personalization Study"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5isXrM90AZQSydmI8biQ0t"}}},"ctaText":{"en-US":"Download Study"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Lm6VJEsGefQXwBCzHZUib"}}},"fileButtonText":{"en-US":"Download Study"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4BfkaNc3cuYg0nFPBhbcgv","type":"Entry","createdAt":"2021-07-15T18:13:42.049Z","updatedAt":"2021-07-15T18:13:42.049Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"form-paragraph - 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Luxottica"},"resourceParagraphType":{"en-US":"form-paragraph"},"title":{"en-US":"Let\'s Chat"},"ctaText":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"AmgIdGvvljd5AsJaEBI8f"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3IdagnFwxcWRbnY8qJWyum","type":"Entry","createdAt":"2021-06-28T15:22:26.187Z","updatedAt":"2021-07-14T19:56:17.487Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6lXlUrPLlCsCyEaKMoMSE6"}}},"name":{"en-US":"description-paragraph - How Suggestive Selling Can Improve Drive-thru Sales : Smart Chain QSR Mag"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Suggestive selling has a clear influence on both satisfaction and profitability. Using data from multiple sources, such as customer history, time of day, and even how many cars are queued, digital displays can send the right message to achieve better results. 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STRATACACHE Capital, based out of the UK and managed by Dirk Huelsermann, is a recently formed division that leads strategic deal discovery and review on a global scale. Manish will contribute his skills of accessing and executing business opportunities and customer acquisitions, driving the success and adoption of STRATACACHE digital audience engagement strategy growth throughout the Asia Pacific region.\\n\\nManish first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India. 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There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2KFoHQNzNaN4wrOj6UZqZM","type":"Entry","createdAt":"2019-10-24T10:07:26.061Z","updatedAt":"2019-10-24T10:07:26.061Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Acquisition of Pharmacy-focused Digital Marketing and Signage Company iDKLIC"},"slug":{"en-US":"acquisition-of-pharmacy-focused-digital-marketing-and-signage-company-idklic"},"startDate":{"en-US":"2017-12-14T00:00+02:00"},"description":{"en-US":"STRATACACHE and PRN Announce Acquisition of Pharmacy-focused Digital Marketing and Signage Company iDKLIC\\n\\nThe Belgium-based Company Complements New PRN Health Subsidiary\\n\\nDAYTON, OH—December 14, 2017—STRATACACHE and PRN today announced the acquisition of iDKLIC, a digital marketing and signage provider in the healthcare industry based in Brussels, Belgium. Expanding its global footprint of scalable customer engagement and activation technologies at the point of decision, iDKLIC will operate within the newly formed PRN Health Ltd. division as part of its current wellness product offerings. PRN currently provides interactive pharmacy displays and touchscreens for today’s leading wellness retailers.\\n\\nChanges in both patient profile and healthcare delivery are leading pharmacies to evolve from small medicinal counters to inspiring well-being centers, evolving the in-store experience to an entirely new level. PRN Health’s digital solutions are a strategic part of enhancing the patient journey in a retail environment.\\n\\niDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.\\n\\nThe partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions.\\n\\niDKLIC’s co-founder and CEO, Jean-Charles Figoni, will remain as CEO and will continue to lead the company’s expansion in Europe. He stated: “Since 2006, our company has been receiving a positive response from advertisers and customers. Our concept is established in over 1,250 pharmacies, reaching 2 million impressions per day. We are looking forward to further expanding the number of pharmacies and advertisers in Europe.”\\n\\n“iDKLIC has built a successful model for serving European pharmacy customers,” said Kevin Carbone, CEO of PRN. “With access to the technology, operational expertise and investment capital of PRN and STRATACACHE, iDKLIC can now deliver its proven value-added model to more pharmacy customers in more countries across Europe. The acquisition will also give PRN access to a proven platform for serving independent pharmacies and regional drugstore chains in North America.”\\n\\nJean-Charles Figoni added: “At our end, we were fully aware that STRATACACHE would help us achieve our mission and realize our vision in a faster, more professional and integrated manner.”\\n\\nLearn more at www.prn.com and www.idklic.com.\\n\\nAbout PRN, LLC\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\nAbout iDKLIC\\niDKLIC is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDKLIC responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDKLIC will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit www.idklic.com follow them on LinkedIn, Twitter @iDklic or like them on Facebook.\\n\\nAbout STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6l4iJnbcbLWs1MKo3KUy4t","type":"Entry","createdAt":"2019-10-24T10:05:16.283Z","updatedAt":"2019-10-24T10:05:16.283Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Acquisition of X2O Media from Barco"},"slug":{"en-US":"stratacache-announces-acquisition-of-x2o-media-from-barco"},"startDate":{"en-US":"2018-03-28T00:00+02:00"},"description":{"en-US":"DAYTON, Ohio, March 28, 2018 – STRATACACHE today announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.\\n\\nAfter its acquisition in 2014, X2O became part of Barco’s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon and Fox News. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada. The sale will be closed at the end of March 2018.\\n\\n“With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets,” says Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies. “The X2O software platform versatility and its capability to address any display — be it fixed or mobile — will prove to be an important asset. This complementary technology will help us to further build on our core competences in the ever-expanding digital display and data visualization marketplace.”\\n\\nDirk Huelsermann, managing partner of STRATACACHE Capital, who lead the acquisition said, “The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.”\\n\\n“The decision to divest X2O Media comes after a careful evaluation of its profitability and growth opportunities,” says Jan De Witte, Barco’s CEO. As digital signage is no longer a strategic focus for Barco, we are convinced that selling X2O to a major player like STRATACACHE will provide the company with the focus and contacts it needs to reach the next level of global scale and success.”\\n\\nAbout STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nAbout Barco\\nBarco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.\\nFor more information, visit us on ![www.barco.com](//assets.ctfassets.net/lx4pzcb22oh0/21pYZcPhzFdkcP0EES4IUH/1932ed0cd1be082624c68ad35b389f14/en), follow us on ![Twiter](//assets.ctfassets.net/lx4pzcb22oh0/6J3fBEC6aZ9uiJrO5LFqIC/fb682d909a1adcb924cc37b8b808b47f/Barco) (@Barco), LinkedIn (Barco), YouTube![barcoTV](//assets.ctfassets.net/lx4pzcb22oh0/TFGsEskx52mLGsRzH6Ufs/c87d8f2904a8aee92a5fce45a6eb6032/barcoTV) (BarcoTV), or like us on Facebook![barco](//assets.ctfassets.net/lx4pzcb22oh0/6UJrXQE1tEenUYoerJKBSs/6337d810878d905bd165d6e3de680639/barco) (Barco)."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"UhQrvwR3K4GYAggQUajMh","type":"Entry","createdAt":"2019-10-24T09:56:31.197Z","updatedAt":"2019-10-24T09:56:31.197Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Acquisition of Digital Signage System Integration Company Sys-Teams"},"slug":{"en-US":"stratacache-announces-acquisition-of-digital-signage-system-integration-company-sys-teams"},"startDate":{"en-US":"2018-11-12T00:00+02:00"},"description":{"en-US":"DAYTON, OH, US—12 November 2018—STRATACACHE announces the acquisition of Sys-Teams, a UK-based company specializing in delivering comprehensive installation, integration and field service solutions to notable global brands’ digital signage and digital retail experiences. The STRATACACHE family of marketing technology companies is a full solution provider of large-scale networks of interactive, intelligent audience and shopper engagement experiences and analytics.\\n\\nWith this acquisition, led by STRATACACHE Capital Managing Partner Dirk Huelsermann, STRATACACHE further enhances its global solution and service delivery footprint, adding the experienced 35-person Sys-Team team of technicians, engineers and installers to the current 750 employees in the STRATACACHE family. Sys-Teams has focused their projects in the UK and EU and, under STRATACACHE, will expand to a broader reach across Europe, the Middle East and Africa beginning with Germany and the Benelux region, which have significant potential for short term growth in smart digital signage projects.\\n\\n“This acquisition marks another milestone in STRATACACHE’s aggressive expansion strategy,” said Huelsermann. “With the addition of Sys-Teams, STRATACACHE further enhances the ability to serve as a worldwide solution provider, adding significant field services in the EU — a complement to current services in the Americas and Asia-Pacific region, including India, China and Australia. We’re fully prepared to lead global brands who are seeking to improve their retail customer experience.”\\n\\nOf STRATACACHE’s 18 acquisitions in the past 15 years, this is the second major acquisition led by STRATACACHE Capital — a division that leads strategic deal discovery and acquisition on a global scale — since the creation of the division in November 2017. Huelsermann’s team actively reviews more than 400 deals per year and advises on investments that expand or complement STRATACACHE’s full portfolio of intelligent digital signage offerings, including software, hardware, services and support.\\n\\n“We are delighted that after 17 years of digital signage system integration, Sys-Teams is joining the STRATACACHE family. We feel that this is a great opportunity for growth, evolving to meet the increasing project requirements and retail goals of our clients,” said Richard Evans and Campbell Newlands, founders of Sys-Teams.\\n\\nLearn more about STRATACACHE’s marketing technology at www.stratacache.com.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6JnUxILInQOGy5HV2v1f3T","type":"Entry","createdAt":"2019-10-24T09:54:00.961Z","updatedAt":"2019-10-24T09:54:00.961Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Dirk Huelsermann to Serve as DSF Europe Chairman Emeritus"},"slug":{"en-US":"stratacache-announces-dirk-huelsermann-to-serve-as-dsf-europe-chairman-emeritus"},"startDate":{"en-US":"2018-05-08T00:00+02:00"},"description":{"en-US":"DAYTON, Ohio, May 8, 2018 – STRATACACHE is pleased to announce that Dirk Huelsermann will serve as a Chairman Emeritus of Digital Signage Federation (DSF) Europe, the European affiliate of the United States-based Digital Signage Federation, an independent not-for-profit trade organization serving the digital signage industry. Huelsermann is Managing Partner of STRATACACHE Capital, leading strategic deal discovery and review for STRATACACHE’s intelligent visual and consumer engagement solutions on a global scale.\\n\\n \\n\\n“With this announcement, the aim is to help rejuvenate DSF Europe and continue to build a solid foundation that works on behalf of our members. The affiliation with the DSF will allow us to offer our members additional educational and professional development opportunities,” said Huelsermann.\\n\\n \\n\\nHuelsermann founded and has chaired the DSF Europe organization since 2008. Last year, he joined STRATACACHE Capital which he leads from the London office. He studied at the London Business School, majoring in finance, before moving on to assume various senior management functions at major multinational company groups and investment banks. He has more than 15 years of investment experience, mainly in the venture capital field, and has an investing focus in digital media, including ad-tech and video platforms, as well as digital signage, display and retail technology.\\n\\n \\n\\nAccompanying this announcement, Huelsermann named two newly elected roles for DSF Europe. The new President of DSF Europe will be Simon Jackson, Vice President, Strategic & Vertical Sales EMEA, NEC Display Solutions. The new Vice President of DSF Europe will be Leif Liljebrunn, President and CEO of ZetaDisplay AB.\\n\\n \\n\\nAlthough supported and endorsed by the US-based DSF, the DSF Europe operates independently, focusing on issues specific to the European market and receive access to information and discounts for professional development.\\n\\n \\n\\nIn the US-based DSF organization, Spencer Graham, business development manager for higher education for Real Digital Media, a STRATACACHE company, currently serves as Vice Chairman. Ken Goldberg, also of Real Digital Media, formerly served as DSF Chair.\\n\\n \\n\\nAbout STRATACACHE\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7sP4lsK4vYc4Cg8QE8GKgi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3HddkOs70KeFP70BCi9PyR","type":"Entry","createdAt":"2019-10-24T09:47:27.393Z","updatedAt":"2019-10-24T09:47:27.393Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Promotes Manish Kumar to Senior Vice President and Managing Director of Asia-­Pacific Operations"},"slug":{"en-US":"stratacache-promotes-manish-kumar-to-senior-vice-president-and-managing-director-of-asia-pacific-operations"},"startDate":{"en-US":"2018-04-17T00:00+02:00"},"description":{"en-US":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\nAbout STRATACACHE\\n\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nFor media inquiries please contact Andrea Poley at 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"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6La6sfwb1kGlRNtrhuJ99B"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1wDmUbM5PiyeSWyAwKomSM"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4euJeC7BZqGwmM4Tv5E9Cy"}}},"country":{"en-US":"Global"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3PP9TSIqtjwKJ87YOjof0a"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3JUET0jXIjmcbsFRQ31rsA"}},{"sys":{"type":"Link","linkType":"Entry","id":"54EL6fJ9uR9IdpqfikEvHt"}},{"sys":{"type":"Link","linkType":"Entry","id":"2x8FGNO8klBsaLpwLgdwH1"}}]},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4b44zddxcZgJlhOLdnhxs8"}}},"summary":{"en-US":"Pixel Inspiration used Scala technology to create an engaging, informative, and interactive  digital solution for the UK stores of American cosmetics brand Kiehl’s. Using various sizes of digital signage Pixel utilized Scala screens and media player to create a bespoke Lift and Learn solution to provide a unique product discovery and exploration opportunity for customers. Scala and [Pixel Inspiration](https://www.pixelinspiration.co.uk) have worked with the luxury cosmetics brand, part of the larger L’Oreal Group, since 2008. \\n"},"storyTitle":{"en-US":"Goal & Challenge"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"Goal:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"\\r Give customers a unique way to explore Kiehl’s products and learn more about them, while also giving Kiehl’s invaluable customer insights to hone marketing messages and inform the product offering.","nodeType":"text"},{"data":{},"marks":[],"value":" \\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Kiehl’s required an innovative and audience-winning way to elevate the store window and in-store digital experience. Having already employed various digital screens within their locations, Kiehl’s wanted something that would inspire a more hands-on product exploration experience. \\r\\n\\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"Challenge:","nodeType":"text"},{"data":{},"marks":[],"value":"\\r ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Create an innovative digital solution that marks out Kiehl’s from other cosmetics brands. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The solution has to be reliable and flexible with highlighted products and content able to be updated as needed and be scalable to work effectively in stores of different sizes. \\r\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"en-US":"Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Working with the experienced Kiehl’s team, ","nodeType":"text"},{"data":{"uri":"https://www.pixelinspiration.co.uk/"},"content":[{"data":{},"marks":[],"value":"Pixel Inspiration","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" developed a digital strategy that would help the brand communicate the unique properties of their products to customers and encourage product exploration. Designing a ‘Lift and Learn’ activation, Pixel Inspiration created something new for the Kiehl’s store - a scalable form of experiential retail that would attract customer interaction and gather crucial insights into customer preferences. \\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Through the Lift and Learn solution, customers can pick up a product to learn more about it. As the product is lifted, content is automatically triggered to play on a larger scale display. Combining digital display technology, interactive touch solutions and a convenient point of purchase design, the digital solution serves not only the customer lifting the product but also attracts attention from others in store and gives Kiehl’s key customer insights via an integrated analytics engine. The solution is flexible and scalable using a variety of screen sizes with products and content switched in and out as needed. All displays in the solution are powered by a single Scala media player.\\r","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Results"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The creative digital activations within the Kiehl’s store gives customers a unique way to explore the range of Kiehl’s products and gives the cosmetics brand key data on the displayed products. \\rThe incorporation of the Lift and Learn solution with larger format screens creates retail theatre which not only serves the customer activating the experience but also attracts the attention of other shoppers in store. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Communicating the key brand attributes of Kiehl’s, the activation designed by Pixel Inspiration is welcoming, interactive and responsive. Scala technology is now in over 45 Kiehl’s locations in the UK and Europe with new installations, managed by Pixel Inspiration, planned for the future. \\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Lift and Learn solution used by Kiehl’s would work well for a variety of retail brands. Using incremental space within a store, a Lift and Learn display offers a hands-on experience for customers to discover products, explore their attributes and compare against other items. The insights gained from a Lift and Learn activation also offer brands unique access into how customers feel about different products, the product features which are important to customers and the ways in which the customers compare and explore different items. The applications for a Lift and Learn solution are vast and could work across different types of retail such as grocery where items such as bottles of wine could be compared or sports retail where equipment or shoes could be handled and explored by customers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Images and video courtesy of Pixel Inspiration. 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The fire service wanted to employ large-format digital displays to replace a limited legacy system. The designed solution had to be able to collate and clearly display relevant information in real time.\\n","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Essential information such as road conditions, wind direction, other buildings in the vicinity of the incident and particulars of the fire, such as the materials which are burning, are all essential to maintain the safety of firefighters and save lives. This information can change in an instant and the Norwegian Fire Station Service required a way to clearly display details as they alter in order to equip their teams creating the best chances for successful and safe deployment. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In addition to showing information related to their own emergency call outs, the Fire Station Service also requested that any call outs to fire stations located nearby which may require the assistance of additional fire stations also be shown as part of the display. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Challenge:","marks":[{"type":"bold"},{"type":"underline"}],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"The solution had to bring together and present information from a variety of sources in real time with all of the relevant data displayed in an easy to understand and accessible format. The system also had to be easy enough to install so that it could be installed by the various fire teams across Norway who were working in accordance with Norway’s Covid-19 protocols. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The information required by the fire service originates from a variety of sources such as the emergency services dispatch team, Google Maps, the Norwegian Meteorological Service, Twitter and more. The real-time emergency information was available via Locus and pulled together using Scala technology. The information from all of the data sources need to be curated and displayed quickly and in a manner appropriate to the individual fire station teams. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As the Fire Station Service is a front-line emergency organization, open all day, every day, any designed solution needed to be installed with no disruption as any interruption to service could prove fatal. Installation also took place in part during Norway’s pandemic lockdown. It was decided that the firefighters install the technology where possible.  ","marks":[],"data":{}}]}]}},"solutionTitle":{"en-US":"The Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Scala designed an integrated communication system in consultation with the Norwegian Fire Station Service working with Locus. Talking to front line firefighters, managers and dispatchers, Scala and Locus determined the most relevant information sources for the various teams as well as how to prioritize and best display the information so that the teams could make informed decisions within a matter of seconds. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Scala created a bespoke content manager that integrates the required sources. New information sources can be added to the system as required with a simplified front-end system in the works to allow selected Fire Service team members to add new sources and change the way the content is displayed to best suit their team. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Each fire station can determine their own screen needs by ordering what they require from a web-shop solution created by Atea. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The installation of the solution happened during times determined to be least disruptive to each fire station and coordinated by the firefighters working in each station. The hardware, software, media players and screens were fitted and tested to ensure that no fire station operations were impacted. This was key given the potentially fatal consequences of disrupting the work of those at the fire station. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"The Result"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"50 Norwegian Fire Service locations have been outfitted to date with further installations planned. An example of a fire station that has the solution installed, Larvik Fire Station responds to, on average, 650 call outs per year. Since working with the installed Scala solution, those working at the fire station feel more informed when going to an emergency call out and can be better prepared for the situation that they will encounter. In one instance, a firefighter was able to determine in a matter of seconds, from looking at the map information on the display, that there was a risk of the fire spreading to a neighboring building and direct his team to take appropriate action before arriving at the fire. This would not have been possible using the previous information system. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The technology utilized in the Larvik fire station could easily be applied to other emergency service settings or time-sensitive message or item delivery scenarios, such as dispatch centers for transport or grocery or package delivery. Transport hubs such as bus or train stations as well as airports could also benefit from a similar system where displays can show relevant information to the viewer, highlighting updated weather reports, traffic updates, possible sites of interest, promotions and more. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"startDate":{"en-US":"2022-05-17T00:00+02:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4VTDTHFyHbDJlmaFAHqwxG","type":"Entry","createdAt":"2022-05-17T12:46:53.340Z","updatedAt":"2022-12-16T20:43:03.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"First Abu Dhabi Bank"},"slug":{"en-US":"first-abu-dhabi-bank","ja":"first-abu-dhabi-bank"},"localisation":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2N5Zxn9kOiPCJ1ccjzCV0f"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"Scala and Synchronized Business Solutions Brings the “Wow” Factor to First Abu Dhabi Bank. "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5FTlkn37w5VlYMApTzuHYa"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5hRjPniXo9sQ8CU7w088cn"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"56I3Xd28EaRdF4Ybc29vjd"}}},"country":{"en-US":"EMEA"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Kv48Tj6LNHB8LxVNPr8ia"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2eL7uBpLSSDbBLLRk1MuM6"}},{"sys":{"type":"Link","linkType":"Entry","id":"ZVd2XZyhBzVmBLYc1MEcb"}},{"sys":{"type":"Link","linkType":"Entry","id":"4bwHVlnbnP9P4BLMSbF8y2"}}]},"summary":{"en-US":"First Abu Dhabi Bank (FAB) sought a digital solution to reinvigorate and modernize its new Head Office branch in Cairo. FAB required a Head Office experience with the “wow” factor — one that conveyed the innovative and modern nature of the brand. As part of the Scala solution, digital touchpoints such as screens, interactive terminals and personal device integration replaced paper marketing material such as posters and brochures. "},"storyTitle":{"en-US":"The Goal & The Challenge"},"storyDescription":{"en-US":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Goal:","marks":[{"type":"bold"},{"type":"underline"}],"data":{}},{"nodeType":"text","value":" Create a paperless banking environment that conveys the forward-looking brand values of FAB, as well as clearly communicates bank operations and services to customers. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Keen to convey the forward-facing vision of the bank as well as its commitment to customer service, the environment and utilizing technology to better serve its clients, FAB sought to create a seamless digital customer experience in its newly renovated Cairo Head Office branch. The Head Office branch needed to have the “wow” factor able to impress the valued customers of the branch as well as enticing potential new clients. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Challenge:","marks":[{"type":"bold"},{"type":"underline"}],"data":{}},{"nodeType":"text","value":" Eliminate paper from FAB branches and still be able to clearly communicate with customers in a bespoke manner. ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"FAB wanted to offer a fully digitized and eco-friendly space to their clients. With a desire to go paperless, design partner Synchronized Business Solutions (SBS), powered by Scala, had to develop a digital solution that allowed customers to easily access the information that they needed and also be kept informed of bank operations and promotional offers. The FAB Head Office Branch in Cairo needed to demonstrate the brand’s commitment to technology, customer convenience, compliance and safety. As a showcase of the bank’s brand values, the installed digital solution needed to be visually and operationally impressive, while offering up-to-date information and a seamless experience for walk-in customers. ","marks":[],"data":{}}]}]}},"solutionTitle":{"en-US":"The Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"SBS, using Scala technology, designed, installed and continues to maintain interactive digital signage that effectively engages bank clients and demonstrates the future-forward ethos of the FAB brand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fully digitalised and eco-friendly, the implemented SBS eBrochure solution, a first for the bank, has transformed FAB into a paperless and clutter-free environment. Using interactive digital displays within the bank’s branches means that customers can access the information they need and also transfer any on-screen content to their personal smart devices. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The integration of complementary SaaS systems and technology, means that customers can get a fully rounded experience with even a ‘call back’ option in relation to any of the products or services they were interested in via the in-bank screens. While they wait for their in-person appointments, customers can be served relevant bank information through screens smartly located within the branch premises. All on-screen content is easily created and scheduled via the central HQ where it can be instantly deployed across the entire branch network. This ensures customers receive the latest offers and relevant up to date information such as interest rates and exchange rates that are directly integrated with the bank’s system. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"The Result"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The installed solutions are seamlessly set up on one centralized platform, taking into account every aspect of the customer journey within the bank, working with the architecture of the FAB Head Office Branch in Cairo to offer visually stunning digital displays that communicate clearly with clients and articulate the modern-banking approach of FAB.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The digital experience opens with an elegant set of seven intermittent screens that welcome customers to the bank. These screens can be scheduled to show unique content on individual screens or synchronized for integrated, large-form messaging. The installation also includes an eight-metre long LED screen that can be seen from all of the meeting rooms within the Head Office Branch and an impressive curved pillar display with the branch premises. \\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"SBS, using Scala technology, were also entrusted to design and install the display technology within the Elite branch of FAB, implementing a conceptual luxury solution for the bank’s premium clients that brings to life valuable artistic pieces in a unique ambiance of refined taste. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"quotes":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"VfmlT8126J3RrQZVClAO5"}}]},"startDate":{"en-US":"2022-05-17T00:00+02:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6VgG7hjWJWf0M7IpETl2Cs","type":"Entry","createdAt":"2022-07-27T11:16:07.994Z","updatedAt":"2022-12-16T20:41:01.327Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Fortuna Sittard Brings Visitors a Top of the League Museum Experience with Scala"},"slug":{"en-US":"fortuna-sittard-museum","ja":"fortuna-sittard-brings-visitors-a-top-of-the-league-museum-experience-with-scala"},"localisation":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5bxlYCLBLRQVfK3hs5yyW0"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"Branding company On The Road Creative and Scala team up to bring the rich legacy of Fortuna Sittard Football Club to life. "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5RdFCdPOs2vglnOskZppIW"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"20g4u8Wf1m08GGkqo8WkOs"}}},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6syMUWMoRTbalbiNlvMsDb"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"61f0QQRI66Fx90olsBn7hK"}},{"sys":{"type":"Link","linkType":"Entry","id":"melURdFtZ4dyMioWHcn4q"}},{"sys":{"type":"Link","linkType":"Entry","id":"7BEFB7voiGkde61wPVWch2"}}]},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3ivDK6HJh2SRw1GmFY1ijC"}}},"summary":{"en-US":"Scala created an interactive map that shows where all players of the football (soccer) club Fortuna have played (internationally). By using an interactive \\"wheel\\" visitors can scroll through the player list and select their favorite player to discover more details and facts about that player. Next to that a small movie theatre was created where historic matches of the club can be watched."},"storyTitle":{"en-US":"Goal & Challenge"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Goal:","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"Fortuna Sittard Football Club, the oldest professional club in the Netherlands, wanted to convey the illustrious history of the club, its players and successes in its state of the art Fortuna Museum. A 150 square meter exhibition space, designed by architect Koen Savelkoul, located within the Fortuna Sittard stadium, the Fortuna Museum required a digital solution that would bring the artifacts such as photographs, jerseys and trophies to life in a way that would satisfy the long-standing fans while also engaging those who may be visiting the club for the first time. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Challenge:","nodeType":"text"},{"data":{},"marks":[],"value":" The rich history of the club and its predecessors Fortuna ’54, Sittardia, Sittardse Boys, VVS and SV Maurits, had to be showcased in a way befitting the club and its generations of supporters. In order to provide as entertaining, informative and engaging an experience for visitors as possible, the Fortuna Museum required a solution that would bring context to over 300 historical artifacts. A balance needed to be struck between providing the more in-depth information required by long-serving followers of the football club while also giving those who may only have a passing interest or be new to the club, an experience that would be entertaining and inclusive.  The Club desired opportunities of interaction across the museum with all visitor touch points robust and reliable to ensure a seamless experience. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"en-US":"Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Scala provided a variety of screens at the request of Koen Savelkoul\'s branding agency, On The Road Creative. Used across the museum in a variety of ways, Scala screens are first encountered in the entryway of the  museum to welcome visitors and inform them of crucial information such as opening hours, pricing and special events. Inside the exhibit space itself, Scala technology plays an essential role in the visitor experience. Audio and visual clips from across the history of the club are made available via the Scala CMS and media players. Scala screens are incorporated across the exhibit giving fans an opportunity to find out more in depth information on their favorite players and seasons. In one exhibit, high resolution Scala screens replace screens in a pile of vintage tube televisions which display important Fortuna Sittard matches across the decades. In another exhibit, screens display an interactive map which shows the clubs where Fortuna Sittard team members, selected by the visitor,  have previously played. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Results"},"resultDescription":{"en-US":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Since opening in spring 2020, the Fortuna Museum has welcomed thousands of visitors and enjoyed five star reviews. The inventive use of digital technology has given fans of all tenures a unique way to interact with and learn more about the club, its players and the history of professional football in the Westelijke Mijnstreek region. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Scala is the sole content creator for Fortuna Museum. When Fortuna Museum needs to refresh, change, add or delete content such as new player or results information,  the Scala team works with the club to create and distribute new creative content which is distributed through the centralized Scala Content Management System.","marks":[],"data":{}}]}]}},"quotes":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5EZ7IMsNpwzagclYJBgyD2"}},{"sys":{"type":"Link","linkType":"Entry","id":"5FCh2x93HEefmq03bPe99B"}}]},"startDate":{"en-US":"2022-07-27T00:00+02:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"0GCp00WbkyUU7LTDqmsHW","type":"Entry","createdAt":"2022-09-20T14:45:12.498Z","updatedAt":"2022-09-20T14:45:12.498Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Creating a digitally driven store for the Debenhams Beauty Bar"},"slug":{"en-US":"creating-a-digitally-driven-store-for-the-debenhams-beauty-bar"},"localisation":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6qiEBNemFEy4MVq9hia6nt"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"The Debenhams retail brand closed all of their store premises in 2021. Bought by the boohoo group, Debenhams is now a predominantly online brand but a bricks and mortar location was required to give customers an essential brand touchpoint."},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"40wYjLAWCvg6kbKXTCADK6"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PSKgUznclnnaJEdMwur7a"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4euJeC7BZqGwmM4Tv5E9Cy"}}},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7bxtB6XNYcjnWeNhf53feu"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2onVjEaPseVFa9EjpCUrkd"}},{"sys":{"type":"Link","linkType":"Entry","id":"1bR0iauBmbBCnuQC8A4f3K"}},{"sys":{"type":"Link","linkType":"Entry","id":"4oDL5rgsfyFR7Q8cNAMt26"}}]},"summary":{"en-US":"inurface tapped Scala to provide the digital signage management system for the screens they installed across the new Debenhams.com Beauty store in Manchester. Set over two floors and covering a total area of 7,552 sq. ft, the new bricks and mortar premises reflects the digital focus of the Debenhams Beauty brand. "},"storyTitle":{"en-US":"Goal & Challenge"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Goal:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"The Debenhams retail brand closed all of their store premises in 2021. Bought by the boohoo group, Debenhams is now a predominantly online brand but a bricks and mortar location was required to give customers an essential brand touchpoint. The Debenhams.com Beauty store needed to reflect the dynamic, digital-first nature of the Debenhams brand and the boohoo group while providing customers a uniquely in-store experience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Challenge:","nodeType":"text"},{"data":{},"marks":[],"value":" The Debenhams Beauty Bar needed to be a digital-forward environment that showcased the variety of products available in store and online. The variety of digital signage set to be employed in the store and the different content required to be shown across those screens, meant that any technology employed had to be reliable and robust enough to handle the brand requirements both now and in the future as more points of interaction may be added. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"en-US":"Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Following on from their award-winning installation for the boohoo corporate offices, inurface media looked to make the Debenhams.com Beauty Store as digital an experience as possible. Installing a mix of bulkheads, palladium and interactive experience screens, inurface needed the help of Scala, to provide a high quality content management system. As the screens display a mix of content across the store, and for different concession brands utilizing the Scala CMS meant that Debenhams and inurface could create a mix of playlists that could be regularly updated to display the latest product and campaigns. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Above the display stands on either side of the store, a series of digital palladium screens advertise the beauty brands and products held below. Curved LED screens at the back of the store offered an additional opportunity for brands to have their products highlighted in store.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A digital signage solution that required a high volume of content, the installation required a robust and reliable content management system (CMS). Scala media players and CMS were trusted to schedule and play the impressive roster of content, many of which is provided directly from the beauty brands available in store. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Results"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The digital signage solution created for Debenhams Beauty Bar creates a digital-forward environment for the brand while giving customers a physical location to browse and discover products. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Incorporating digital signage at different scales and in different locations across the store, the Debenhams.com Beauty Store can promote products to customers at different points of their journey in store. The large scale, bulkhead signage entices customers in store while the in-store digital signage can direct customers towards specific products. These screens and retail signage strategy also offer Debenhams.com and an opportunity to generate promotional income as brands advertise new launches or priority products on the installed screens. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The social wall, devised by inurface sister company, Xi, offered a unique way for customers to interact with the Debenhams brand. Users can snap selfies using or displaying their newly purchased products on social media with #debenhamsbeauty for a chance to be featured on the wall, boosting customer brand interaction. 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"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5GGzpEAhccxNwUXHmZmOiC"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PSKgUznclnnaJEdMwur7a"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7qVKujYjiIhW4d6i1EwZiT"}}},"country":{"en-US":"Global"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1RUObZoJorGWDCuvNy81pS"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"33lFa6qCNOARzW8YvyF3Oq"}},{"sys":{"type":"Link","linkType":"Entry","id":"6dbHWINEdvKEevQX6JYYKQ"}},{"sys":{"type":"Link","linkType":"Entry","id":"3juTs0wX0wVf25d82pF5mR"}}]},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3zhkhvaC533Iv9LFBSLKFT"}}},"summary":{"en-US":"Using a variety of screens, interactive terminals and creative audio, the boohoo corporate offices in Manchester and London are now inspirational spaces not only for staff teams to execute crucial company operations but for the company to host innovative events such as fashion shows, presentations and high-profile meetings. The design and high specification finish of the offices has earned an AV Award for corporate project of the year. "},"storyTitle":{"en-US":"Goal & Challenge"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Goal:","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"To create a technology-driven inspirational multipurpose office and showroom and event space. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"boohoo group required corporate offices that could serve as an inspirational workspace that represents the boohoo brand ethos, being “agile and fast paced with a swagger in its step.” The corporate space also had to provide an impressive space for public-facing events such as fashion shows or media presentations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The corporate office needed to be flexible enough to provide opportunities to showcase the many brands under the boohoo umbrella and communicate the technology focus of the company. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Challenge:","nodeType":"text"},{"data":{},"marks":[],"value":" To find a technology partner who could handle the complexity of the project, creative vision and confidently deploy and support the solution. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"boohoo required an office omnichannel experience with strong visual elements that ran throughout the corporate space. The finished result needed to be visually stunning, reinforcing the ambitions of the boohoo brands and inspiring staff while also being flexible enough to be used as an event space. The finished result needed to be unique and to such a high specification that it would prompt conversations and encourage participation in the boohoo brand across social media. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"en-US":"Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"To partner with creative and technology teams at inurface media and Scala to create and deploy a solution that was complex, impactful, and scalable. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Recognizing the opportunity to be truly innovative and groundbreaking, inurface media selected Scala to provide the technology to bring their creative vision for boohoo to life. inurface media supplied several LED screens throughout the boohoo spaces, all running on Scala CMS systems. The combination of these digital solutions doesn’t only meet the needs of boohoo now but would also be flexible enough to grow along with the fashion brand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Several solutions were designed for boohoo to create a digitally immersive environment that, while visually stunning, also provided boohoo with multiple ways in which to use their office spaces to best serve the staff, clients and guests. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The 490 square meter showroom space within the London Regent’s Street office provided a unique opportunity to creatively display the breadth of the boohoo brands. inurface media designed, procured and installed a  bespoke LED Wave Wall spanning the wall and across the ceiling. Curving across the showroom space, the 3 x 5.25 meter wall with a 1536px by 2688px resolution, commands attention with ‘always on’ content streaming across the oversized screen managed and maintained through Scala CMS. Scala digital signage management software allows boohoo and inurface to create time tables and playlists that keep their visitors and staff up to date with the latest marketing campaigns and adverts.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To complement the massive Wave Wall, several large-format LED screens were also designed, built and installed by inurface across the three floors of the London premises. Powered by a Scala player these screens can show their own independent content or run content that synchronizes with the other screens and the Wave Wall. This content is streamed from a centralized CMS designed by Scala. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"inurface media also installed 10 street-facing LED window screens in the London office to catch the attention of those passing by. Serving as an external-facing showcase for the boohoo brands, these window screens also welcome staff to work and provide a visual reminder of the boohoo brands, their products and the values of the company. The high-bright screens provide an image clear enough to be visible from the street outside regardless of the weather conditions. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A selfie mirror introduced an interactive touchpoint for boohoo staff and visitors that also gave guests visiting the boohoo London office an opportunity to create shareable social content. Utilizing a pre-existing Scala retail solution, the selfie mirror is pre-loaded with a variety of filters which can be updated as needed. Visitors to the Great Portland Street showroom can take pictures using the mirror which can then be downloaded onto a personal device using a unique log in. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Results"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The new boohoo office spaces redefine what is possible within a corporate setting, providing an experiential center that serves staff and inspires performance while also working as a showcase for the brands for all stakeholders including team members, partners, celebrities, investors and press. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The combination of engaging digital displays employed within the solution creates an award-winning modern workspace and showcase for the boohoo brand. Performing an internal communications function as well as conveying the ethos of boohoo to visitors and passersby, the flexibility of the digital signage means that content can change with seasons, campaigns or news relevant to the boohoo business. 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The solution needed to introduce guests to the multiple destinations Bristol served, displaying vivid imagery and creative campaigns all while being a simple to use platform that allowed for updates and scheduled content.","en-US":"Bristol Airport, a budding travel hub that sees 8.1 million passengers a year, wanted an engaging digital signage experience that would not only entertain guests but also inform them of the airport’s offerings. The solution needed to introduce guests to the multiple destinations Bristol served, displaying vivid imagery and creative campaigns all while being a simple to use platform that allowed for updates and scheduled content.","in":"Bristol Airport, a budding travel hub that sees 8.1 million passengers a year, wanted an engaging __digital signage__ experience that would not only entertain guests but also inform them of the airport’s offerings. 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The solution needed to introduce guests to the multiple destinations Bristol served, displaying vivid imagery and creative campaigns all while being a simple to use platform that allowed for updates and scheduled content."},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4nsc8y2LpBdFfv0x1MWdsA"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3dMU8YdTghsY9BjlwRIMTO"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2F7SxVPQUls9KiV6IVz9SW"}}},"country":{"en-US":"EMEA"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"37ax8BRTP0eRCxnkP6QXGy"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5l5u9eZxO6PhGSKzIGA0sP"}},{"sys":{"type":"Link","linkType":"Entry","id":"2gTseTlKdfhWqOoOY0fJGJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"5XuDfFz0MxzwAEoZeQyvZ3"}}]},"summary":{"au":"The [Scala digital signage software](https://www.scala.com/au/products/software/) delivers unique content created by VISUALAB to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.","en-US":"Scala digital signage software delivers unique content created by VISUALAB to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.","in":"The [Scala digital signage software](https://www.scala.com/in/products/software/) delivers unique content created by VISUALAB to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.","sg":"The [Scala digital signage software](https://www.scala.com/sg/products/software/) delivers unique content created by VISUALAB to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year."},"storyTitle":{"en-US":"Why Scala?"},"storyDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Bristol Airport utilized Scala as the ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/products/software/"},"content":[{"data":{},"marks":[],"value":"digital signage software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" provider for their LED video wall because of the capabilities, features and flexibility of the system. 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We made that choice because of Scala’s intuitive and flexible players and templates that are capable of integrating with our backend solution, based on worldwide technologies and standards” said Eng. Abdulelah AlMayman, Vice president for Information Technology at HMG. \\n\\nThe Scala templates enable the HMG to reliably and centrally manage all content on its extensive network across a large number of sites. 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We made that choice because of Scala’s intuitive and flexible players and templates that are capable of integrating with our backend solution, based on worldwide technologies and standards” said Eng. Abdulelah AlMayman, Vice president for Information Technology at HMG. \\n\\nThe Scala templates enable the HMG to reliably and centrally manage all content on its extensive network across a large number of sites. 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","ja":"グローバル[ファーストフード](https://www.scala.com/jp/industries/quick-service-restaurants/)チェーンのウェンディーズは、デジタルサイネージ改革で競争力の強化を実現したいと考えていました。様々なソフトウェアプロバイダーとの検討を行なった結果、ウェンディーズはScalaを選択しました。これにより、ローカルの嗜好に合わせたコンテンツを表示し、社内またはリモートで変更できるデジタルメニューボードが実現しました。","sg":"International fast food chain Wendy’s wanted to stay ahead of the [QSR](https://www.scala.com/sg/industries/quick-service-restaurants/) competition in the digital signage revolution. After numerous false starts with other software providers, Wendy’s selected Scala, which enables __digital menu boards__ that display content tailored to local tastes and which can be altered either in-house or remotely. 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Today, Wendy’s has approximately 2,500 media players running digital menu boards powered by [Scala software](https://www.scala.com/sg/products/software/) in many of its nearly 6,500 North American corporate and franchise restaurants."},"storyTitle":{"au":"Stay Ahead - QSR Digital Transformation","en-US":"Stay ahead","in":"Stay Ahead - QSR Digital Transformation","ja":"先進性ーファーストフードデジタルトランスフォーメーション","sg":"Stay Ahead - QSR Digital Transformation"},"storyDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/industries/quick-service-restaurants/"},"content":[{"data":{},"marks":[],"value":"Quick-Service Restaurant","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":") industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” remembers Nick DeCarlo, Director, Restaurant Solutions at Wendy’s. 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If you can’t do that, that software doesn’t mean anything to us.”\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"ja":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"5年前、当時のウェンディーズインターナショナルのCEOであり、現ウェンディーズ　レストランソリューション担当ディレクターのNick DeCarlo氏は、「","nodeType":"text"},{"data":{"uri":"https://www.scala.com/jp/industries/quick-service-restaurants/"},"content":[{"data":{},"marks":[],"value":"ファーストフード","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"業界がデジタル化を推進する上で、ブランド全体に対してスケーラブルでサポートが容易なソリューションが必要である」と考えていました。現在ウェンディーズでは、北米の約6,500の企業およびフランチャイズレストランが採用しているScala Softwareを搭載したデジタルメニューボードを、約2,500のメディアプレイヤーで運用しています。","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\\r\\n「それは容易なプロセスではありませんでした」とDeCarlo氏は言います。「自分たちの探しているものが見つかるまでに、いくつかの企業を検討しました」。\\r\\n他の","nodeType":"text"},{"data":{"uri":"https://www.scala.com/jp/products/software/scala-content-manager"},"content":[{"data":{},"marks":[],"value":"コンテンツ管理ソフトウェア","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"会社に欠けていて、Scalaに優位性があった理由は「適切なコンテンツを適切な店舗の適切なディスプレイに適切なタイミングで表示することでした。それが実現できないソフトウェアは私たちにとって何の意味もありません」。","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"sg":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (","nodeType":"text"},{"data":{"uri":"https://www.scala.com/sg/industries/quick-service-restaurants/"},"content":[{"data":{},"marks":[],"value":"Quick-Service Restaurant","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":") industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” remembers Nick DeCarlo, Director, Restaurant Solutions at Wendy’s. 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If you can’t do that, that software doesn’t mean anything to us.”\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"au":"Process and Results","en-US":"Process and results","in":"Process and Results","ja":"プロセスと結果","sg":"Process and Results"},"solutionDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The third largest QSR chain in the world, Wendy’s restaurants have different menus and pricing mechanisms to be displayed on digital menu boards. This required them to find an application program interface (API) that could “scale with us,” DeCarlo says. 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The retailer is running one of the busiest UK e-commerce websites and can now capitalise fully on its highly sophisticated backend services to move its in-store environment forward.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“The way the Scala ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" solution queries such a complex product and stock information environment in an automated manner is still relatively unusual in the world of ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":",” concluded Smith. “The first seven stores are a first step and we’re really pleased to be involved with such an exciting project with this forward-thinking retailer. “","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"sg":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The extremely large footprint and stock size at Argos meant the company needed a ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage solution","nodeType":"text"},{"data":{},"marks":[],"value":" that could deliver content that matched the current in-store conditions at all times. The signage network had to be able to show current pricing and use live, local stock data to decide which products get promoted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Pixel Inspiration were mindful from the outset of the project that any functionality implemented for the initial seven  stores  should be scalable without any fundamental change to  several hundred locations. Scala, with its rule-based scheduling, dynamic templating and real-time data support, provided the toolset needed to create such a network.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“As a very experienced online retailer, Argos already had excellent APIs that exposed product, pricing and stock information,” said Smith. “Pixel Inspiration capitalised on this by creating a Scala configuration that was able to query these APIs and retrieve the details of any product marked for in-store promotion. This keeps costs for content management down and ensures parity between the in-store and online customer experience.“","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Scala messages were created, which included the ability to specify the catalogue numbers of products needing in-store promotion. By simply adding a valid catalogue number (SKUs), the system is able to automatically create, distribute and play-out a piece of digital POS in any store. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To create additional retail theatre and media sales opportunities, Argos can execute a store-wide content ‘takeover’ using network triggering provided by Pixel. During a ‘takeover’, a single brand ad or promotional message runs simultaneously across all in-store screens for maximum impact. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition, each store is linked to the local weather station, which enables Argos to promote weather related products on-screen as appropriate.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Pixel Inspiration manages the entire network for Argos, liaising with the retailer’s marketing department who briefs the system integrator on the content strategy and the products to be promoted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Argos had already put a lot of work into its online services. The retailer is running one of the busiest UK e-commerce websites and can now capitalise fully on its highly sophisticated backend services to move its in-store environment forward.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“The way the Scala ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" solution queries such a complex product and stock information environment in an automated manner is still relatively unusual in the world of ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":",” concluded Smith. “The first seven stores are a first step and we’re really pleased to be involved with such an exciting project with this forward-thinking retailer. “","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1HdCVPTfZim6MY6GAUy6mC"}},{"sys":{"type":"Link","linkType":"Entry","id":"2at2NCYa8owKsSIUcAaY26"}},{"sys":{"type":"Link","linkType":"Entry","id":"2DnecTcvJYuocMOkawmAKG"}},{"sys":{"type":"Link","linkType":"Entry","id":"5nfH1ICUSWaCyUg646sEcw"}},{"sys":{"type":"Link","linkType":"Entry","id":"4xYTHEIv9S64micCi0wqOy"}},{"sys":{"type":"Link","linkType":"Entry","id":"6ecpU5Pu9iqQaA0Cqc8ecG"}}]},"quotes":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"wb3ZU8keje6EougKgsU2O"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Z6UiKBkkMsyKauG86CWi6"}},{"sys":{"type":"Link","linkType":"Entry","id":"74XG5RHSnYWmgmK8Mi0ASI"}}]},"startDate":{"en-US":"2022-02-01T00:00+01:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"78xd6ZSQuChDFumEFlf6gU","type":"Entry","createdAt":"2021-11-09T18:47:47.738Z","updatedAt":"2022-02-09T20:38:52.196Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Wichita State University Modernizes the Campus, One Building at a Time"},"slug":{"en-US":"wichita-state-university-modernizes-the-campus-one-building-at-a-time"},"localisation":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5FTnoOXbW70flgPfiauIC0"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"This 15-year project continues to expand, helping departments organize, modernize, educate and promote their accomplishments."},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7AFdNBS5ui9Rf5GqV4ubrd"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3uGQbNWeXd31AF1TQ6jh8J"}}},"country":{"en-US":"United States"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zAQDvgmLyLy1Plpi4Tabx"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5zAQDvgmLyLy1Plpi4Tabx"}},{"sys":{"type":"Link","linkType":"Entry","id":"1E5agaJQlhajn4m6cGRFq7"}},{"sys":{"type":"Link","linkType":"Entry","id":"3KRcPpqC1giyaLKRb43uQ2"}}]},"summary":{"en-US":"Wichita State University is a case-in-point for trying new things. Since 2007 when they deployed a campuswide emergency alert system, the campus has continually asked the question, “What more can we do with our digital signage?”"},"storySubtitle":{"en-US":"Modernize the Campus Experience"},"storyDescription":{"en-US":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Goal:","marks":[{"type":"bold"},{"type":"underline"}],"data":{}},{"nodeType":"text","value":" To create a campus-wide communications\\r system and modernize the campus\\r experience.","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"For WSU, the goal of its digital signage platform has always been a moving target. Digital signage was initially rolled out in 2007, after the wake of the Virginia Tech incident with the goal of helping the University coordinate and communicate in the event of a campus emergency.\\n\\nIn 2014, the target accelerated dramatically during the Rhatigan Student Center renovation project. Rhatigan wanted digital signage to help modernize the Student Center. That is when the Department formulated a more ambitious plan to streamline the student and visitor experience, a goal which has been reciprocated by many buildings and departments since then.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Challenge:","marks":[{"type":"bold"},{"type":"underline"}],"data":{}},{"nodeType":"text","value":" Ramp up global digital signage from \\"crawl\\" to \\"walk,\\" and develop the expertise and process to deploy additional \\"run\\" custom signage projects on a case-by-case basis, including interactive features.","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To allow for the gradual digital transformation\\r of the campus, WSU needed a foundational\\r solution that could integrate with Rave Alert. Content changes were to be made by\\r non-developers, such as students, faculty, and\\r staff-members. They needed a customizable, no-code\\r interface that would trigger process events, and\\r uphold workgroup priveleges. It just needed to\\r work.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The renovation of the Rhatigan Student Center\\r amped up these challenges into a more ambitious,\\r user-centric strategy. With over 50 meeting rooms\\r shared across students, faculty, and campus\\r visitors, Rhatigan needed an interactive wayfinding\\r solution that would allow visitors to input their\\r destination and receive precise visual instructions\\r to chart the right path.\\n","marks":[],"data":{}}],"data":{}}]}},"solutionTitle":{"en-US":"Flexible Content Creation and Scheduling"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"12 interactive touchscreens to help Rhatigan Student Center\\r visitors with wayfinding, as well as additional use-cases, paid for\\r by departments and buildings. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using Scala Content Manager and Designer in combination with\\r HTML widgets and open-source resources, the Department of Video\\r Services successfully deployed 12 touchscreens across the student\\r center. The solution integrates with the event management system,\\r so room bookings are clearly displayed in real-time. This allows\\r visitors to use the name of a meeting or event in order to receive the\\r right directions to their event, rather than being forced to find the\\r appropriate room number.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Scala Content Manager and Designer Power WSU Digital Signage"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The wayfinding solution at the Student Center continues to give campus visitors a modern introduction to the campus.\\r Rhatigan has been heavily used for over seven years since the renovation. Visitors use the interactive touchscreens\\r without problem or need to ask staff for directions. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In a conservative estimate of the time saved by digital signage, we\\r\\npresumed one question would require 1 minute to answer, and an average of 10 questions asked per event. Given these\\r assumptions, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Rhatigan staff has saved approximately 196,875 hours over the last seven years and counting","nodeType":"text"},{"data":{},"marks":[],"value":".\\r More than this, however, the success of the solution has inspired departments and buildings to fund their own digital\\r signage installations, leading to a gradual digital transformation of the entire campus experience.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4CgqvESPRPTAdZEj3etvTf"}}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1hvE0BbiM4UXl6Lcq2Tpln"}},{"sys":{"type":"Link","linkType":"Entry","id":"Co88NsQ7VuaxjJfRylSf6"}},{"sys":{"type":"Link","linkType":"Entry","id":"NFYftuBIeQ0AKDu8LQ1OZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"oWJL7F6qvkDSGXC97NR7G"}},{"sys":{"type":"Link","linkType":"Entry","id":"4WBNehMziZZ4C1trVHtDIB"}}]},"quotes":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"174Ctz5iWCkUjrsWBp3fS8"}},{"sys":{"type":"Link","linkType":"Entry","id":"1cKIRN9jLsT1NQrv0vJ9ZE"}},{"sys":{"type":"Link","linkType":"Entry","id":"7ynOQhB752HCFYe84UBj5z"}}]},"startDate":{"en-US":"2021-11-09T12:00-05:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1tcJIvz0kK6WdoAGYuJaX2","type":"Entry","createdAt":"2021-06-14T08:18:18.197Z","updatedAt":"2022-02-01T16:54:59.645Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Hamburger Sparkasse Launches “Branch of the Future” with Scala and Pilot Screen Time"},"slug":{"en-US":"hamburger-sparkasse-launches-branch-of-the-future-with-scala-and-pilot-screen-time"},"localisation":{"en-US":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"29E0plx9e6JHQ31g4pWmuf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"Creating an easy to use, integrated system which allows messages to be created, scheduled and displayed from a variety of locations. "},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"A9nzN4LxFKGHTbLZAzOkf"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"10z79UHyHSlmVzXm0vf83q"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1TPvnVN88sEuSisCK2Si88"}}},"country":{"en-US":"Germany"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2VMvYM79CnE4dwOe49yz11"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6CLUEKmauTAWV3f7CYs1Yi"}},{"sys":{"type":"Link","linkType":"Entry","id":"3L7AAiEpbg14aXG1P71yr1"}},{"sys":{"type":"Link","linkType":"Entry","id":"EbE3DrQCZmAkVWvbfkvTj"}}]},"summary":{"en-US":"Recognising the importance of dynamic, relevant and clear communication with customers, Hamburger Sparkasse, one of Germany’s five free public savings banks, has undergone a complete branch redesign incorporating multi-channel digital communications tools in all 100 of its premises.\\n\\nScala, working with, Pilot Screentime, provided the digital signs, user interfaces and — using audience and campaign tracking tools — an analytics system that ensured Hamburger Sparkasse could create, serve and monitor meaningful communications to their customers."},"storyTitle":{"en-US":"Goal & Challenge"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"Goal:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" Create a relevant, engaging and adaptable communications platform to better serve customers across the bank’s 100 branches. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using digital signage and an easy-to-use content management system, Hamburger Sparkasse wanted to reinvent their customer communications and allow for messages to be created, scheduled and shown from headquarters or in local branches. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"Challenge:","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" To allow content to be created and shared in a variety of locations to serve Hamburger Sparkasse customers across all branches and at a hyper-local, branch-specific level. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The solution needed to allow communications messages to be created by team members based in bank headquarters as well as in individual branches. Any technological solution would have to work seamlessly across branches and be easy for staff regardless of where they were based. Messages created from different sources would need to be served consistently to in-store screens as well as customers’ personal devices. There was also a desire from Hamburger Sparkasse to be able to monitor the effectiveness of the digital content, allowing them to refine their communication strategy and better serve customers. \\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionTitle":{"en-US":"Solution"},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Working with Scala, a full solutions partner, to create an easy to use, integrated system which allows messages to be created, scheduled and displayed from a variety of locations. ","nodeType":"text"},{"data":{},"marks":[],"value":"Scala provided and fitted all digital screens and tablets within bank branches, working with the bank team to coordinate installation to ensure disruption to bank operations was at a minimum. Scala created the content management and editing system and, working with Scala Certified Partner, Pilot Screentime, created an easy-to-use editing tool and trained Hamburger Sparkasse team members on how to create, edit and schedule content. The installed solution also included Quividi attention tracking software on the digital display screens to provide key analytics on the effectiveness of scheduled content so messaging could be optimised in real-time. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Result"},"resultDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Integrated, responsive digital content design, scheduling and display system. In the three years since implementation, 45000 Messages from 96 branches have been created and displayed (an average of three messages per week per branch). It is estimated that 72 million customer contacts have been made with plans for more digital touchpoints to be installed. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With an easy-to-use interface, the content creation and scheduling tool received high staff engagement from day one. Approximately 45,000 messages have been created and scheduled across the bank’s 96 branches in the three years of implementation. Across the installed 600 screens (including tablets), it is estimated that 72 million contacts with customers have occurred with more screens set to be fitted moving forward. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Generating and distributing marketing communications is now predominantly done across the digital screens minimising waste and saving money on printing and distribution. The integration of the Quividi tracking tools means that the impact of each communication could be assessed and used to create even more effective messaging strategies moving forward. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5fTKAeRvFHrJ9Tc6hZZqvp"}}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3xzRNzISHdQuT29Qvubhpu"}},{"sys":{"type":"Link","linkType":"Entry","id":"4J7NgMsVIueM2ldRgyIRRB"}},{"sys":{"type":"Link","linkType":"Entry","id":"1DVpGnDQGTKE28OpBg89t1"}},{"sys":{"type":"Link","linkType":"Entry","id":"73hg2t6oRf8RdTzc8zDDtz"}}]},"startDate":{"en-US":"2021-06-14T00:00+02:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2wO0FTdwEsG8sAiswUqkUc","type":"Entry","createdAt":"2019-04-29T14:56:36.133Z","updatedAt":"2022-02-01T16:14:27.303Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"au":"Shell Oil Expanding Successful Digital Signage Installation to 600 Stores Throughout Brazil","en-US":"Shell Oil Expanding Successful Signage Installation to 600 Stores Throughout Brazil","in":"Shell Oil Expanding Successful Digital Signage Installation to 600 Stores Throughout Brazil","ja":"Shell Oilがデジタルサイネージの設置をブラジル全土の600店舗に拡大","sg":"Shell Oil Expanding Successful Digital Signage Installation to 600 Stores Throughout Brazil"},"slug":{"au":"shell-oil-expanding-successful-digital-signage-installation-to-600-stores-throughout-brazil","en-US":"shell-oil-expanding-successful-signage-installation-to-600-stores-throughout-brazil","in":"shell-oil-expanding-successful-digital-signage-installation-to-600-stores-throughout-brazil","ja":"shell-oil-expanding-successful-digital-signage-installation-to-600-stores-throughout-brazil","sg":"shell-oil-expanding-successful-digital-signage-installation-to-600-stores-throughout-brazil"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7AKkUf7vsq13z5pmtaU0zp"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"en-US":"Following an uptick in sales, Shell Select will add ten new stores per month as well as apply the solution to new “Bem Aqui” stores.","ja":"売上高の増加に続いて、Shell Selectは月に10店舗を新規に立ち上げ、新しい「BemAqui」店舗ソリューションを導入します。"},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"YjEjezRTwqIyKea2o4CqC"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"66VADJYUc86mO2cEiUSMQA"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2tJAKQDWqIiys4ka0A4Es"}}},"country":{"en-US":"Brasil"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"34iyDHCvGtHJjX8eKPk7X6"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6M9X263aK0ciOhVp36cLMU"}},{"sys":{"type":"Link","linkType":"Entry","id":"szu5HZ3Q6UOaYMzbyPvsR"}},{"sys":{"type":"Link","linkType":"Entry","id":"3tlnWZUvmQIpsDVF58yGG4"}}]},"summary":{"au":"Following a boom in [convenience stores](https://www.scala.com/au/industries/grocery/) in Brazil it was important for Shell’s in-store experience to set them apart of the competition. Shell wanted to stand out from the growing competition by switching to eye-catching __digital displays__. Three screens per store show centrally managed core content as well as local promotions and menu items. Because of the __digital signage__ Shell saw an uptick in sales, particularly in sandwiches shown on the screens. ","en-US":"Following a boom in convenience stores in Brazil it was important for Shell’s in-store experience to set them apart of the competition. Shell wanted to stand out from the growing competition by switching to eye-catching digital displays. Three screens per store show centrally managed core content as well as local promotions and menu items. Because of the digital signage Shell saw an uptick in sales, particularly in sandwiches shown on the screens. ","in":"Following a boom in [convenience stores](https://www.scala.com/au/industries/grocery/) in Brazil it was important for Shell’s in-store experience to set them apart of the competition. Shell wanted to stand out from the growing competition by switching to eye-catching __digital displays__. Three screens per store show centrally managed core content as well as local promotions and menu items. Because of the __digital signage__ Shell saw an uptick in sales, particularly in sandwiches shown on the screens. ","ja":"ブラジルの[コンビニエンスストア](https://www.scala.com/jp/industries/grocery/)のブームに続いて、Shell店内での経験を競合他社と差別化することが重要でした。 Shellは、人目を引く__デジタルディスプレイ__ に切り替えることで、激しい競争から一歩抜け出すことを望んでいました。店舗ごとに3つの画面が配置され、一元管理されたコアコンテンツだけでなく、ローカルプロモーションやメニューアイテムも表示されます。__デジタルサイネージ__ のおかげで、特に画面に表示されるサンドイッチの売り上げが増加しました。","sg":"Following a boom in [convenience stores](https://www.scala.com/au/industries/grocery/) in Brazil it was important for Shell’s in-store experience to set them apart of the competition. Shell wanted to stand out from the growing competition by switching to eye-catching __digital displays__. Three screens per store show centrally managed core content as well as local promotions and menu items. Because of the __digital signage__ Shell saw an uptick in sales, particularly in sandwiches shown on the screens. "},"storyTitle":{"au":"Capture Attention at Point-of-Purchase","en-US":"Capture attention at point-of-purchase","in":"Capture Attention at Point-of-Purchase","ja":"販売場所で注意を引く","sg":"Capture Attention at Point-of-Purchase"},"storyDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Raízen Combustíveis SA (Shell Oil - Brasil) needed   a   way   to   quickly,   creatively   engage  and  inform  customers  in  their  ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/industries/grocery/"},"content":[{"data":{},"marks":[],"value":"convenience   stores","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"  throughout   Brazil   and realized switching from static menu boards to digital was the way to go. With customers stopping into the convenience store  for  quick  service,  Shell  only  has  a  few moments to capture their attention at the point-of-purchase. Graphically rich messages  on  impressive ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital  displays","nodeType":"text"},{"data":{},"marks":[],"value":"  was the smartest solution. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Raízen Combustíveis SA (Shell Oil - Brasil) needed   a   way   to   quickly,   creatively   engage  and  inform  customers  in  their  convenience   stores   throughout   Brazil   and realized switching from static menu boards to digital was the way to go. With customers stopping into the convenience store  for  quick  service,  Shell  only  has  a  few moments to capture their attention at the point-of-purchase. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using creative content provided by Shell, Ya Mogu used ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/in/products/software/scala-designer"},"content":[{"data":{},"marks":[],"value":"Scala Enterprise Designer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to create scripts that allow one in-store screen to show national advertisements and two additional screens displaying content selected by the local store manager. 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At each location – 35 cinemas across three times zones – a single Scala-driven cinema hosts up to four three-by-three size video walls, two three-by-one digital posters, up to 15 menu board screens and between four and eight ticketing desk screens."},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"MWsOJEFfQkgww6sQgeeQO"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"uzhiniSeVEmYgK8MAImgi"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"20g4u8Wf1m08GGkqo8WkOs"}}},"country":{"en-US":"Russia"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2auhJkdFi6bamfWLVNdCwW"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"gePyDAbT74Oi8TYalokd9"}},{"sys":{"type":"Link","linkType":"Entry","id":"766xghrqLBkq4p4muXhQqR"}},{"sys":{"type":"Link","linkType":"Entry","id":"4qQ1YERIeFmuz3SD15sMUI"}}]},"summary":{"au":"Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported __digital signage__ across new locations as part of the modernization of its on-location customer communications, which started in 2013. \\n\\nThe brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.\\n","en-US":"Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported digital signage across new locations as part of the modernization of its on-location customer communications, which started in 2013. \\n\\nThe brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.\\n\\n","in":"Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported __digital signage__ across new locations as part of the modernization of its on-location customer communications, which started in 2013. \\n\\nThe brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.\\n","sg":"Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported __digital signage__ across new locations as part of the modernization of its on-location customer communications, which started in 2013. \\n\\nThe brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.\\n"},"storyTitle":{"au":"Digital Signage Software Powerful Enough to Drive Content to Four Different Areas of the Venue","en-US":"Digital signage software powerful enough to drive content to four different areas of the venue","in":"Digital Signage Software Powerful Enough to Drive Content to Four Different Areas of the Venue","sg":"Digital Signage Software Powerful Enough to Drive Content to Four Different Areas of the Venue"},"storyDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"\'\'The company was seeking a single ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/products/software/"},"content":[{"data":{},"marks":[],"value":"digital signage software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" powerful enough to drive content to four different areas of the venue: the video walls, the ticketing desk, three-by-one digital posters and the menu boards in the food court,” explained Igor Korotkov, commercial director of Dismart. “The only system that can handle this volume of information in a centralized manner is Scala. This means that Formula Kino is no longer managing three different software systems or trying to integrate various systems that can only handle a single type of job.\'\'","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since 2013, Formula Kino has deployed Scala to support 460 screens driven by 114 players in newly opened locations. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The project started with three successful pilot dealerships then grew to encompass all KIA dealers in Russia. In total, 180 dealerships equipped with 540 media players, driving over 500 different sized screens are connected to the main KiaTV broadcasting system. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\\nOver the years, dealerships have rolled out a variety of videowalls and interactive kiosks, chosen from four different possible formats, as well as large screens in the sales and service zones. “The ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Scala digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" network allows us to share the latest product, sales, aftersales and brand image information to KIA customers,” explained Pavel Balan, dealer marketing of KMR. “We didn’t have much expertise with digital projects at the start, but through working with Scala Certified Partner Dismart we are certain we have made the right choice.” \\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\\nOver the years, dealerships have rolled out a variety of videowalls and interactive kiosks, chosen from four different possible formats, as well as large screens in the sales and service zones. “The ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Scala digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" network allows us to share the latest product, sales, aftersales and brand image information to KIA customers,” explained Pavel Balan, dealer marketing of KMR. “We didn’t have much expertise with digital projects at the start, but through working with Scala Certified Partner Dismart we are certain we have made the right choice.” \\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"ja":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"新しいディーラーは、赤い建物、大きなガラス窓、車のディスプレイ、魅力的なポイント、機能ゾーンを含む新しいスペースアイデンティティを組み合わせています。これらのディーラーの中核にあるのは、","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Scalaデジタルサイネージ","nodeType":"text"},{"data":{},"marks":[],"value":"です。マルチスクリーンビデオウォール、独立ディスプレイ、インタラクティブキオスクを通じて顧客とのコミュニケーションを促進します。","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"プロジェクトは、3つのパイロットディーラーから始まり、ロシアの全てのKIAディーラーを網羅するように広がりました。540のメディアプレーヤーを備えた合計180のディーラーが、メインのKia TV放送システムに接続された500以上の異なるサイズの画面を運用しています。","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"数年にわたり、ディーラーは4つの異なるフォーマットから選択されたさまざまなビデオウォールとインタラクティブキオスク、および大画面を販売ゾーンとサービスゾーンに展開してきました。「","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Scalaデジタルサイネージ","nodeType":"text"},{"data":{},"marks":[],"value":"ネットワークを使用すると、最新の製品、販売、アフターセールス、ブランドイメージ情報をKIAの顧客と共有することができます」とKMRのディーラーマーケティングであるPavel Balan氏は説明します。「当初、デジタルプロジェクトに関する専門知識はあまりありませんでしたが、Scala認定パートナーのDismartと協力することで、正しい選択をしたと確信しています。」\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"sg":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. 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AEG Multimedia had an existing script for a countdown clock, provided by Scala Services, which they could repurpose to build on the growing excitement as the tournament neared. The clock combined with the time- and weather-driven videos would draw attention and get people excited to support the team (even if the rainy videos weren’t often used in sunny California!).","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The United States Women’s National Team was gearing up for the 2015 FIFA Women’s World Cup, and Fox Sports Marketing Group wanted a creative, impactful way to reach a large audience, hyping them up for the worldwide event. A promotional campaign in the active downtown area of Los Angeles at L.A. 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With the help of Scala, these screens run Liseberg’s own internal media ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/sg/industries/dooh-and-outdoor/"},"content":[{"data":{},"marks":[],"value":"digital out-of-home (DOOH) channel","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In ten of the quick service restaurants (QSRs) around the park, communication is driven through ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/"},"content":[{"data":{},"marks":[],"value":"digital menu boards","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". “These are completely different concepts and it’s easy to handle those concepts with Scala,” explained Johan Lind, CEO of Vertiseit.Finally, the key aim of Liseberg was to increase customer satisfaction connected to queuing for attractions. The Scala-led ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage network","nodeType":"text"},{"data":{},"marks":[],"value":" helps the park communicate queue lengths for each attraction. “When you know the queuing time it’s easier to stand in a queue. If you don’t know how long the queue is, you experience it like a pain.”\\n\\nNot only do the screens help communicate queuing times for a particular attraction, but for all rides in the vicinity. “This helps Liseberg use the park capacity to its maximum by helping to redistribute crowds.”As part of this initiative, Vertiseit developed a custom-made mobile application offering gaming challenges to customers queuing for the parks’ new rollercoaster Helix. \\n\\nTo keep visitors satisfied during a wait that can last for up to two hours, the Helix app for iPhone and Android provided a lot of small interactive games inspired by the attraction including balance and gravity games. The app connects to 15 public displays in the queue, driven by Scala. The Scala-driven screens displayed the publication of the scoreboard and results every 15 minutes.“The Helix app is a way to make the queuing time pass faster whilst having fun,” added Kolb. “The app consists of 10 different mini games that represent the various elements of the attraction. The game is synchronised with the screens hanging throughout the queuing section and it’s possible to win an express pass so you can skip the line.“","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"resultTitle":{"en-US":"Result"},"resultDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The centralised ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Scala digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" system yielded immediate results for Liseberg following its gradual rollout across the park. It’s particularly successful in driving visitor engagement through mobile integration.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The new Helix ride app and screens in particular drove a record number of visitors last year, over a million visitors downloaded the app 250,000 times and played on it for over 30,000 hours. “The results of this app and ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" combination were fantastic, the design agency won an advertising award here in Sweden and the app was at the top of the app store list for the whole of last summer,” said Lind.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Scala was deemed the perfect fit for Liseberg’s overall ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"digital signage","nodeType":"text"},{"data":{},"marks":[],"value":" requirements due to its integration capabilities. “Scala handles integration very easily, enabling us to present information in a manner which follows the customer’s graphic design guidelines,” explained Lind. “Scala is perfect when it comes to handling fonts for example.”\\n\\nFinally, the reliability of the Scala system is crucial to the success of this project. “It’s business critical that the screens with all the price information all work,” added Lind. “In the past, they had issues with their in-house queuing solution, down time was unacceptable. We now guarantee them 99.7% up time.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, the use of digital signage makes it easier for Liseberg to update and change the information shown to its visitors: “By pressing a few buttons we can update opening hours and queuing times across 100 locations at once,” concluded Kolb. “This ease of use means the demand for these services are increasing.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The centralised Scala digital signage system yielded immediate results for Liseberg following its gradual rollout across the park. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Hunkemöller has opened high-profile flagship stores around Europe, recently in Maastricht and Amsterdam, the Netherlands. What made these stores a success? 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The online aspect is practical and certainly important, but will never match up to what the physical store can offer: a stimulation of all the senses!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The experience fitting room is the perfect example of this. Using a touch screen, customers can adjust the entire ambience in the fitting room. 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The scripts allow the Virtual\\r Fitness Experience system, tailored displays,\\r external website and mobile app to automatically\\r update the lesson schedule.\\n\\nFirst Impression successfully installed the\\r Virtual Fitness Experience in over 800\\r Basic-Fit locations across Europe. With the\\r implementation of the Scala platform,\\r Basic-Fit is able to offer their customers\\r premium services and a full range of exercise options with minimal staffing\\r resulting in lower subscription fees.\\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The use of digital signage displays\\r connects the club community by\\r displaying current information, the group\\r lesson schedule and positive customer\\r feedback on social media.\\r","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Basic-Fit continues to increase and\\r improve their digital signage as a satisfied\\r customer of the Scala 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retail space, has been working with Scala for over 15 years to drive retail success through __digital signage__ within thousands of pharmacies across France.\\n\\nThe Scala-based __digital signage networks__ push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.\\n","en-US":"FUTURAMEDIA, a French company specialized in the roll out of dynamic signage solutions in the health and beauty retail space, has been working with Scala for over 15 years to drive retail success through digital signage within thousands of pharmacies across France.\\n\\nThe Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.\\n","in":"FUTURAMEDIA, a French company specialized in the roll out of dynamic signage solutions in the health and beauty retail space, has been working with Scala for over 15 years 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The solution has evolved over four years from a basic digital signage solution handling pictures and videos to take on a more interactive form. “The interactive window and the use of a tablet to manage the content on the display within the shop enables employees to explain information in a much clearer manner to customers and project more information on screen when necessary,” explained Mittermaier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Scala is the market leader in ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/products/software/"},"content":[{"data":{},"marks":[],"value":"digital signage software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",” concluded Mittermaier. “The system’s stability and reliability makes it possible for us as a partner to instantly react to customer requirements. 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The solution has evolved over four years from a basic digital signage solution handling pictures and videos to take on a more interactive form. “The interactive window and the use of a tablet to manage the content on the display within the shop enables employees to explain information in a much clearer manner to customers and project more information on screen when necessary,” explained Mittermaier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Scala is the market leader in digital signage software,” concluded Mittermaier. “The system’s stability and reliability makes it possible for us as a partner to instantly react to customer requirements. The project started small but has expanded dramatically over the last year, to include the management of instore displays through tablets and the usage of touch displays in the shop window. Scala gives us the possibility to do everything we want. As a partner, we also have the unique ability to provide support over a large number of shops.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"in":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Digital signage has substantially increased the marketing space in the shops, according to Thieme. “Because we have multiple screens in the shop, we wanted to be able to connect them to one player with varying content,” she said. The solution has evolved over four years from a basic digital signage solution handling pictures and videos to take on a more interactive form. “The interactive window and the use of a tablet to manage the content on the display within the shop enables employees to explain information in a much clearer manner to customers and project more information on screen when necessary,” explained Mittermaier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Scala is the market leader in ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/in/products/software/"},"content":[{"data":{},"marks":[],"value":"digital signage software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",” concluded Mittermaier. “The system’s stability and reliability makes it possible for us as a partner to instantly react to customer requirements. The project started small but has expanded dramatically over the last year, to include the management of instore displays through tablets and the usage of touch displays in the shop window. Scala gives us the possibility to do everything we want. As a partner, we also have the unique ability to provide support over a large number of shops.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"sg":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Digital signage has substantially increased the marketing space in the shops, according to Thieme. “Because we have multiple screens in the shop, we wanted to be able to connect them to one player with varying content,” she said. The solution has evolved over four years from a basic digital signage solution handling pictures and videos to take on a more interactive form. “The interactive window and the use of a tablet to manage the content on the display within the shop enables employees to explain information in a much clearer manner to customers and project more information on screen when necessary,” explained Mittermaier.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Scala is the market leader in ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/sg/products/software/"},"content":[{"data":{},"marks":[],"value":"digital signage software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",” concluded Mittermaier. “The system’s stability and reliability makes it possible for us as a partner to instantly react to customer requirements. The project started small but has expanded dramatically over the last year, to include the management of instore displays through tablets and the usage of touch displays in the shop window. Scala gives us the possibility to do everything we want. As a partner, we also have the unique ability to provide support over a large number of shops.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"facts":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5TFmQTOeKkIAW66gaYo8qY"}},{"sys":{"type":"Link","linkType":"Entry","id":"2FDClWxxkASoUYuyk86UQI"}},{"sys":{"type":"Link","linkType":"Entry","id":"2rd3BQjps4KksG8IkwYuIq"}},{"sys":{"type":"Link","linkType":"Entry","id":"3uej3Eth2Uu42ucSeSW8E2"}}]},"quotes":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4Yz3CpbfmECmmMi2WIAiwQ"}}]},"startDate":{"en-US":"2019-08-01T00:00+01:00"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"51QD1C1OEo8S0uq0IsiiOM","type":"Entry","createdAt":"2019-04-29T15:08:39.774Z","updatedAt":"2020-11-19T13:23:06.814Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"au":"Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores","en-US":"Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores","in":"Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores","sg":"Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores"},"slug":{"au":"flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores","en-US":"flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores","in":"flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores","sg":"flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores"},"localisation":{"au":true,"en-US":true,"in":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2N8dfrMGakeGrlk2FAStpq"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"introduction":{"au":"Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing __digital signage__.","en-US":"Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing digital signage.","in":"Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing __digital signage__.","sg":"Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing __digital signage__."},"customer":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"wf8hJay05q6kc0OmGqWKa"}}},"partner":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1fggYGSn8is2aUAW26ooEm"}}},"industry":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2F7SxVPQUls9KiV6IVz9SW"}}},"country":{"en-US":"Australia"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7u1lDnDNZq9JfvEN69xW9z"}}},"casestudyImages":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"07hgqNzQ4Z1q4xiVVGBu0"}},{"sys":{"type":"Link","linkType":"Entry","id":"8rD4ac8blYo8zrptTDIld"}},{"sys":{"type":"Link","linkType":"Entry","id":"27VXdDnflXqd6HyKJKXlI2"}}]},"summary":{"au":"Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a __digital signage__ solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display. ","en-US":"Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display. ","in":"Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a __digital signage__ solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display. ","sg":"Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a __digital signage__ solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display. "},"storyTitle":{"au":"Modernise Stores with Engaging, Informative and Entertaining Communications","en-US":"Modernize stores with engaging, informative and entertaining communications","in":"Modernise Stores with Engaging, Informative and Entertaining Communications","sg":"Modernise Stores with Engaging, Informative and Entertaining Communications"},"storyDescription":{"au":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Flight Centre knew the importance of measuring the success of such a huge communications strategy  overhaul, so the legacy print signage was measured against the new digital installation. The impact of  the digital signage was immediate and strong with a proven, measured increase in both views and attention time from paper pricing boards compared to the digital pricing boards. The award-winning solution is currently in more than 300 stores with 700 screens. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Australia’s largest travel retailer, Flight Centre decided in late 2013 to modernize its stores with more engaging, informative and ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/au/industries/entertainment/"},"content":[{"data":{},"marks":[],"value":"entertaining communications","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to travel seekers at the point-of-decision, as well as using digital to draw in potential customers passing by the outlets. The digital strategy, executed in mid-2014, integrates back office systems to provide a quick speed-to-market for special deals, highlights unique and short-lived specials, as well as uses screens that play full-motion high-definition (HD) and 4K video of   popular travel  destinations.  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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Australia’s largest travel retailer, Flight Centre decided in late 2013 to modernize its stores with more engaging, informative and entertaining communications to travel seekers at the point-of-decision, as well as using digital to draw in potential customers passing by the outlets. The digital strategy, executed in mid-2014, integrates back office systems to provide a quick speed-to-market for special deals, highlights unique and short-lived specials, as well as uses screens that play full-motion high-definition (HD) and 4K video of   popular travel  destinations.  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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Australia’s largest travel retailer, Flight Centre decided in late 2013 to modernize its stores with more engaging, informative and ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/in/industries/entertainment/"},"content":[{"data":{},"marks":[],"value":"entertaining communications","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to travel seekers at the point-of-decision, as well as using digital to draw in potential customers passing by the outlets. The digital strategy, executed in mid-2014, integrates back office systems to provide a quick speed-to-market for special deals, highlights unique and short-lived specials, as well as uses screens that play full-motion high-definition (HD) and 4K video of   popular travel  destinations.  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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Australia’s largest travel retailer, Flight Centre decided in late 2013 to modernize its stores with more engaging, informative and ","nodeType":"text"},{"data":{"uri":"https://www.scala.com/sg/industries/entertainment/"},"content":[{"data":{},"marks":[],"value":"entertaining communications","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to travel seekers at the point-of-decision, as well as using digital to draw in potential customers passing by the outlets. The digital strategy, executed in mid-2014, integrates back office systems to provide a quick speed-to-market for special deals, highlights unique and short-lived specials, as well as uses screens that play full-motion high-definition (HD) and 4K video of   popular travel  destinations.  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"},"type":{"en-US":"Partner"},"status":{"en-US":true},"link":{"en-US":"https://www.ipcdigitalmedia.com/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2RM19GA0jd2f4KNzgRyc0V","type":"Entry","createdAt":"2021-12-08T15:09:51.627Z","updatedAt":"2021-12-09T11:16:55.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"LEGO®"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6aBvvjq6N90q2IlDEhJMI5"}}},"about":{"en-US":"The LEGO® Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO® Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide."},"type":{"en-US":"End User"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"A9nzN4LxFKGHTbLZAzOkf","type":"Entry","createdAt":"2021-06-14T08:01:26.240Z","updatedAt":"2021-11-23T11:36:52.178Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Hamburger Sparkasse"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2lPOaAE15h0nQCIukIDEDo"}}},"about":{"en-US":"Hamburger Sparkasse AG (Haspa) offers a wide range of financial services for private clients as well as corporate clients in the metropolitan area of Hamburg. In total Haspa serves about 1.5 million clients. The main group of customers are the approximately 1.4 million private clients. They represent the main focus of the bank."},"type":{"en-US":"End User"},"status":{"en-US":true},"link":{"en-US":"https://www.haspa.de"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7AFdNBS5ui9Rf5GqV4ubrd","type":"Entry","createdAt":"2021-11-09T16:47:14.862Z","updatedAt":"2021-11-09T16:47:14.862Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Wichita State University"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6otOkxDOjl0cYctpsIrgB4"}}},"about":{"en-US":"Wichita State University serves as the Kansas urbanbased research university, enrolling more than 16,000 students from every state in the U.S. and more than 100 countries. Wichita State and WSU Tech are recognized for being student centered and innovation driven. Located in the largest city in the state with one of the highest concentrations in the United States of jobs involving science, technology, engineering and math (STEM), Wichita State University provides uniquely distinctive and innovative pathways of applied learning, applied research and career opportunities for all of our students."},"type":{"en-US":"End User"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5qzns7TuXC6uWAwWGUyAyc","type":"Entry","createdAt":"2018-11-22T15:52:36.837Z","updatedAt":"2021-10-29T10:54:55.763Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Pantai Hospital"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"70wfWjfZEDBXKZfLCQyjd0"}}},"about":{"en-US":"Pantai Hospital Kuala Lumpur (PHKL), one of the pioneer private tertiary hospitals in Malaysia has made great strides since it’s established in 1974. The flagship hospital of Pantai Holdings Berhad was initially a modest 68-bed hospital with 20 consultants. Today the hospital operates almost 308 beds, with licensed for 335 beds. In addition, PHKL has more than 200 consultants specializing in various medical and surgical disciplines.\\n\\nWith the opening of PHKL’s new outpatient centre in Block A, which features ample parking spaces, a range of food, beverage and retail options plus new clinical centres staffed with experienced and dynamic consultants, PHKL is set to continue its sterling reputation as a premium healthcare provider.\\n\\nPHKL continues to deliver the highest standards of quality healthcare and ensures continued dedication for the benefit of its patients. Their core values; Empathy, Caring, Progressive, Professionalism, and Teamwork. The hospital’s tagline, “Caring from the Heart” forms the cornerstone of Pantai’s culture.\\n\\nIn tandem with the National Healthcare Vision, PHKL is steadfast in delivery of quality and technologically innovative medical services. They are also in pursuit of promoting competitively priced quality health services to their patients. The hospital offers cutting edge medical equipment, centres of excellence, dedicated staff and an exclusive floor for VIPs.\\n\\nPantai Hospital Kuala Lumpur is accredited with Joint Commission International (JCI), Malaysia Society for Quality in Health (MSQH) and is certified as a Baby Friendly Hospital. PHKL has also been awarded with the Reader’s Digest Trusted Brands Gold Award in the Private Hospital Category in Malaysia for 6 consecutive years 2011 – 2016. The hospital boasts of several centres of excellence namely Cancer Centre, Breast Care Centre, Hand and Upper Limb Centre, Spine & Joint Centre, Heart Centre, Eye Centre, Lung Centre and Allergy & Immunology Centre.","ja":"マレーシアの先駆的な私立三次病院の1つであるクアラルンプール　パンタイ病院（PHKL）は、1974年の設立以来、大きな進歩を遂げました。パンタイホールディングス　ベルハッドの旗艦病院は、当初、20人のコンサルタントを擁した小規模の68床の病院でした。現在、病院は約308床を運営しており、335床の認可を受けています。さらに、PHKLにはさまざまな医療および外科分野を専門とする200人以上のコンサルタントがいます。\\n\\n十分な駐車スペース、さまざまな食事、飲み物、小売オプションに加えて、経験豊富でダイナミックなコンサルタントを配置した新しい臨床センターを備えたPHKLの新しい外来センターがブロックAに開設されたことで、PHKLは質の高い医療機関としての高い評判を維持することでしょう。\\n\\nPHKLは、最高水準の質の高い医療を提供し続け、患者の利益のために継続的なサポートを保証します。彼らのコアバリューは;共感、思いやり、進歩的、プロ意識、そしてチームワークです。病院の標語である「心からのケア」は、パンタイの文化の基礎を形成しています。 \\n\\nPHKLは、National Healthcare Visionと連携して、質の高い技術的に革新的な医療サービスの提供に着実に取り組んでいます。彼らはまた、競争力のある価格の質の高い医療サービスの促進を追求しています。病院は、最先端の医療機器、専門的な治療、専任スタッフ、VIP専用フロアを提供しています。クアラルンプール　パンタイ病院は、Joint Commission International（JCI）、Malaysia Society for Quality in Health（MSQH）の認定を受けており、赤ちゃんに優しい病院として認定されています。 PHKLは、2011年から2016年まで6年連続で、マレーシアの私立病院部門でリーダーズダイジェストトラステッドブランド金賞を受賞しています。この病院には、癌センター、胸ケアセンター、手・上肢センター、脊椎および関節センター、心臓センター、眼科、肺センター、アレルギー＆免疫学センターなど、いくつかの優れたセンターがあります。"},"type":{"en-US":"End User"},"status":{"en-US":true},"link":{"en-US":"https://www.pantai.com.my/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2UnIwPLlugYyQS68OeGwiy","type":"Entry","createdAt":"2018-07-10T11:35:58.090Z","updatedAt":"2021-10-25T07:22:34.407Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Click Grafix"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"about":{"en-US":"Founded in 1995, Click Grafix began primarily as a Digital Content Provider offering products, solutions and services for Broadcast Multimedia, 3D Animation and Non-linear Video production. To date, the company has expanded further and is positioned as a recognized and sought after Systems Integrator, Solutions Provider, Trainer and Consultant for dynamic digital signage.\\n\\nWith over 20 years of experience in the industry complemented by several industry awards, Click Grafix has deployed many Digital Signage solutions for use in retail, education, corporate, entertainment, hospitality, government and other industries in Malaysia and across South East Asia as well as the Middle East through direct engagements as well as in partnership with other industry players.","ja":"1995年に設立されたClick Grafixは、主にブロードキャスト・マルチメディア、3Dアニメーション、ノンリニアビデオ制作のための製品、ソリューション、サービスを提供するデジタルコンテンツプロバイダーとしてスタートしました。現在は、ダイナミック デジタル サイネージのシステム インテグレータ、ソリューション プロバイダー、トレーナー、コンサルタントとしての地位を確立し、さらに事業の拡大を続けています。20年以上の経験を持つClick Grafix社は、数々の受賞歴を持ち、マレーシアをはじめとする東南アジアや中東で、小売、教育、企業、エンターテインメント、ホスピタリティ、政府機関など、さまざまな業界に数多くのデジタルサイネージソリューションをダイレクト、およびパートナー経由で提供しています。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"uzhiniSeVEmYgK8MAImgi","type":"Entry","createdAt":"2018-11-15T12:20:23.512Z","updatedAt":"2021-10-18T08:14:44.666Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Dismart"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"about":{"en-US":"The Dismart Company, founded in 2004, specializes in delivering digital signage solutions to companies and public institutions. Using the very latest achievements in display and networking technology, Dismart offers full service to clients. They work out and install the software, provide technical support, train personnel to work with software more efficiently to get the most investment return, and design and install the content.Dismart cooperates with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients.\\n","ja":"2004年に設立されたDismart Companyは、企業や公共機関にデジタルサイネージソリューションを提供することに特化した企業です。Dismartは、最新のディスプレイテクノロジーとネットワークテクノロジーを駆使して、お客様にフルサービスを提供しています。Dismartは、デジタルディスプレイの分野で様々なソフトウェアやハードウェアのメーカーと協力して、お客様に最適なソリューションを提供しています。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66VADJYUc86mO2cEiUSMQA","type":"Entry","createdAt":"2019-04-29T14:55:46.821Z","updatedAt":"2021-10-18T08:09:15.309Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Ya Mogu"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4xUzHUQNCtzF7JXHTjARWd"}}},"about":{"en-US":"With 10 years of experience in Brasil, Ya Mogu’s operational scope encompasses all digital signage phases, such as software sales, marketing, Ya Mogu’s SaaS, system operations and consulting, physical installations and maintenance, content development, and design and advertising.","ja":"ブラジルで10年に及ぶ経験を持つYa Mogu社は、ソフトウェアの販売、マーケティング、Ya Mogu社のSaaS、システムの運用およびコンサルティング、物理的なインストールとメンテナンス、コンテンツ開発、デザイン、広告など、デジタルサイネージに必要なすべてを事業範囲としています。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ZWtijVdMQCs20eU4IEswE","type":"Entry","createdAt":"2019-04-29T13:54:06.113Z","updatedAt":"2021-10-18T07:10:18.301Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Scala"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Z41iZfE0V0LS01AMlL6od"}}},"about":{"en-US":"Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. With 30 years of experience entertaining, informing and educating audiences, Scala is known globally for its innovation, and for leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.","ja":"Scalaソリューションは、デジタルサイネージ、キオスク、モバイルデバイス、Webサイトをはじめインターネットデバイスをネットワークに接続することで、オーディエンスを魅了するエンゲージメント体験を創造することができます。STRATACACHEのグループ会社であるScalaは、マーケター、小売業者、イノベーターがこれらのデジタル体験の実現を容易に可能にし、一元管理するためのプラットフォームを提供すると同時に、現地のビジネス状況や視聴者の嗜好にリアルタイムで迅速に適応する柔軟性も兼ね備えています。Scala社は、30年以上にわたって視聴者を満足させ、情報を提供し、教育してきた経験を持っています。また、その革新性と新しいテクノロジーの活用により無限にカスタマイズ可能で多くの受賞歴のあるソリューションを生み出すことで世界的に知られています。ペンシルベニア州フィラデルフィア近郊に本社を置くScalaは、90カ国以上に広がるパートナーや開発者のネットワークにより、世界中で50万以上のスクリーンを運用しています。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6JqxOgWdP2cIyuqwGSAgqM","type":"Entry","createdAt":"2018-11-22T16:08:19.586Z","updatedAt":"2021-10-18T06:57:47.610Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"DOBIT"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4CccCfMNfaCa4SmIkLbrwR"}}},"about":{"en-US":"DOBIT is passionate about technology, interested in innovation and attentive to detail. We are market leaders in implementing digital signage that makes our clients’ concepts sparkle! From A to Z, we help our customers to deploy digital communication successfully, from ‘digital concept’ to installation and evaluation.\\n\\nWe take digital communications a step further. Simply installing screens is no longer an innovative approach, and even dynamic content no longer surprises customers. So what does? We believe in the idea of a well-integrated concept. Technology is not an end in itself. Rather, it is what you do with it, and how perfectly you implement it, that makes an idea successful and complete.\\n\\nIn short, we devise digital concepts based on your aims and in line with your client’s expectations. Let’s work together to discover the sweet spot between technology and experience.","ja":"DOBIT社はテクノロジーにかける情熱と革新をモットーに、一方で細部にまで配慮を怠りません。私たちは、お客様のコンセプトを最大化するデジタルサイネージ導入におけるマーケットリーダーです。DOBITは、お客様がデジタルコミュニケーションを成功に導くための「デジタルコンセプト」から「設置」、「評価」に至るまで、AからZまでお手伝いします。私たちは、デジタルコミュニケーションをさらに進化させます。単にスクリーンを設置するだけでは、もはや革新的なアプローチとは言えず、ダイナミックなコンテンツでもお客様を感動させることはできません。では、どうすればいいのでしょうか。私たちは、「統合されたコンセプト」という考え方を踏襲しています。テクノロジーは、それ自体が目的ではありません。むしろそれを使って何をするか、どれだけ完璧に実装するかによってアイデアが成功し完全となります。つまり、私たちは、お客様の目的に基づいて、お客様の期待に沿ったデジタルコンセプトを考案します。テクノロジーとエクスペリエンスの間にあるスイートスポットを一緒に推進しましょう。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1wDmUbM5PiyeSWyAwKomSM","type":"Entry","createdAt":"2019-05-28T12:07:17.039Z","updatedAt":"2021-10-18T06:47:55.433Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Pixel Inspiration"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5P9lXm486KvRN9LyMDfCIS"}}},"about":{"en-US":"Pixel Inspiration are a leading Scala integrator who work with some of the world’s major brands to deliver fully managed, dynamic and integrated, digital signage for corporate and customer communication.","ja":"Pixel Inspirationは、Scalaのリーディング・インテグレーターであり、世界の主要なブランドとの協業により、企業や顧客のコミュニケーションのためのすべての管理とダイナミックに統合されたデジタルサイネージを提供しています。"},"type":{"en-US":"Partner"},"status":{"en-US":true},"link":{"en-US":"http://www.pixelinspiration.co.uk"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7fpPzyPhnyQyckecc62yic","type":"Entry","createdAt":"2019-09-25T18:09:17.478Z","updatedAt":"2021-10-14T06:19:56.244Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"KIA Russia"},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1VRJaDcZ2lwxhIoVEyObGQ"}}},"about":{"en-US":"KIA Motors Corporation was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, KIA now produces more than three million vehicles a year from 14 manufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of distributors and dealers covering around 180 countries\\nworldwide. Globally, KIA has over 50,000 employees and annual revenues of nearly US$44 billion.","ja":"KIA Motors Corporationは1944年に設立された、韓国で最も古い自動車メーカーです。 KIAは、自転車やオートバイを製造する小規模な起業から始まり、現在では5か国で14の製造および組立作業を行い年間300万台以上の車両を生産しています。これらの車両は、世界約180か国をカバーする販売代理店およびディーラーのネットワークを通じて販売およびサービスされています。 世界的に、KIAには50,000人を超える従業員がおり、年間収益は約440億米ドルです。"},"type":{"en-US":"Partner"},"status":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"YjEjezRTwqIyKea2o4CqC","type":"Entry","createdAt":"2019-04-29T14:51:02.256Z","updatedAt":"2021-10-14T06:05:16.950Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"customers"}}},"fields":{"name":{"en-US":"Raízen Combustíveis S.A."},"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"logo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5NiD8rwpKIRwqaygnZdAdQ"}}},"about":{"en-US":"Raizen is a $12 billion joint venture with annual production capacity of over 2 billion liters of ethanol, making it the third-largest fuels company in Brazil. 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"},"solutions":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1amkZasFshwoQ98ssM0QxJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"6jyBUnifKWZoWiwW7MvPAb"}},{"sys":{"type":"Link","linkType":"Entry","id":"7IkVFWtcROmaoEHVV3zmtM"}}]},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Stockholm, Sweden"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6YXpLS0WA3UlbsjOU1P6E6","type":"Entry","createdAt":"2023-03-27T08:47:52.092Z","updatedAt":"2023-03-27T08:56:41.439Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Shoptalk Europe 2023"},"slug":{"en-US":"shoptalk-europe-2023"},"eventWebsite":{"en-US":"https://shoptalkeurope.com/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2xLfD873VFSiDKBiGoyNEM"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"G24"},"startDate":{"en-US":"2023-05-09T00:00"},"endDate":{"en-US":"2023-05-11T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"59WqtPHijZMNs7BXPLc5Rb"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ukhil5WukPOsV4gPXZ3wO"}}},"description":{"en-US":"Founded in 2026, Shoptalk is the largest trade show for retail innovators in America. After launching this year, Shoptalk Europe will be coming back to Fira Gran Via in Barcelona on 9-11 May. \\n\\nWe are showing our newest in-store solutions and are ready to talk about your retail challenges. \\n\\nYou can visit Scala at booth G24. \\n"},"solutions":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6V6FHTYhtJjCWZQhEr5Eus"}},{"sys":{"type":"Link","linkType":"Entry","id":"1amkZasFshwoQ98ssM0QxJ"}}]},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Barcelona, Spain"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6eX0eDS3K9McwcO2XpL0Uu","type":"Entry","createdAt":"2022-12-06T14:46:05.611Z","updatedAt":"2023-03-23T08:58:43.465Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Retail Technology Show 2023"},"slug":{"en-US":"retail-technology-show-2023"},"eventWebsite":{"en-US":"https://www.retailtechnologyshow.com/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PzdgVilFE6w7oShHmhU6W"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"6G58"},"startDate":{"en-US":"2023-04-26T00:00"},"endDate":{"en-US":"2023-04-27T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"gIsl7ZJXtlbWOb0OSzEgU"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2aUW84BB1Kk84y5qgYxdZ5"}}},"description":{"en-US":"After a success in 2022, we are back at the Retail Technology Show this year. The show will take place at Olympia, London on the 26-27 of April 2023. You can visit us at booth 6G58. \\n\\nThe STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content — based on shoppers’ and employees’ behaviors, patterns and preferences — to drive consumer actions in the store."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"London, United Kingdom"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2GvtgxDVx5bQ0IKHNOAQbG","type":"Entry","createdAt":"2021-07-22T11:50:54.270Z","updatedAt":"2023-02-02T10:25:46.134Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Scala Presents Marketing Technology Solutions To Deliver Exceptional Customer Experiences  at LG New Product Launch Conference"},"slug":{"en-US":"scala-presents-marketing-technology-solutions-to-deliver-exceptional-customer-experiences-at-lg-new-product-launch-conference","ja":"scala-presents-marketing-technology-solutions-to-deliver-exceptional-customer-experiences-at-lg-new-product-launch-conference"},"eventWebsite":{"en-US":"https://www.lg.com/cn/business"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4P4HsO2Kspoo11m7oUjBc0"}}},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2021-06-10T00:00"},"endDate":{"en-US":"2021-06-10T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4V4IywQu4IZafedkAtGjtD"}}},"description":{"en-US":"Singapore – 11 June 2021 – Scala presented its marketing technology solutions to deliver exceptional customer experiences and elevate audience engagement at the recent LG New Product Launch Conference on 10 June 2021, held at the Shanghai Shibei Hi-Tech Park Business Center.\\n\\nScala was selected as one of two “Eco-system partners” to present its leading-edge digital signage solutions at the strategic event hosted by LG China commercial display department. Over 200 LG partners, industry experts and stakeholders attended the distinguished event.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one Intelligent Tablets__\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn Retail Solution__\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/en/resources/\\" target=\\"_blank\\">Blogs</a>"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Shanghai Shibei Hi-Tech Park Business Center"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5EBA1XUktGz0FyM6aJGeGR","type":"Entry","createdAt":"2022-12-06T14:23:14.685Z","updatedAt":"2022-12-06T14:23:14.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"EuroShop 2023"},"slug":{"en-US":"euroshop-2023"},"eventWebsite":{"en-US":"https://www.euroshop-tradefair.com/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ljeWkgWguHLpAmos8eqa8"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"Booth A01 / Hall 6"},"startDate":{"en-US":"2023-02-26T00:00"},"endDate":{"en-US":"2023-03-02T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4hkK5ewn7Gi7XXwEFD0pjQ"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5YtwqbiLe5evNv4Un9BfN"}}},"description":{"en-US":"Today’s retail world is changing faster than ever before. At EuroShop – the industry’s top international event – Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we’re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. \\n\\nOur digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers’ time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up/dwell time smart signage. \\n\\nThe STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content — based on shoppers’ and employees’ behaviors, patterns and preferences — to drive consumer actions in the store."},"solutions":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7IkVFWtcROmaoEHVV3zmtM"}},{"sys":{"type":"Link","linkType":"Entry","id":"6jyBUnifKWZoWiwW7MvPAb"}},{"sys":{"type":"Link","linkType":"Entry","id":"69lkKOAWzuyGS26WlQ8i1w"}},{"sys":{"type":"Link","linkType":"Entry","id":"1amkZasFshwoQ98ssM0QxJ"}}]},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Düsseldorf, Germany"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ZvD9y112ZuOecPBIuCug3","type":"Entry","createdAt":"2022-12-05T14:06:21.075Z","updatedAt":"2022-12-05T14:07:22.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"ISE 2023"},"slug":{"en-US":"ise-2023"},"eventWebsite":{"en-US":"https://www.iseurope.org/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5t8ehMIzJrWk6ycDRu1WsJ"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"6K150"},"startDate":{"en-US":"2023-01-31T00:00"},"endDate":{"en-US":"2023-02-03T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1GNmKFJLWjNWfAG2bizrJR"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1aiIMdl4RtK1ZsNIKqzaro"}}},"shortDescription":{"en-US":"Are you ready for ISE 2023? 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You can visit us on stand 6K150"},"solutions":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"69lkKOAWzuyGS26WlQ8i1w"}},{"sys":{"type":"Link","linkType":"Entry","id":"7IkVFWtcROmaoEHVV3zmtM"}},{"sys":{"type":"Link","linkType":"Entry","id":"6jyBUnifKWZoWiwW7MvPAb"}},{"sys":{"type":"Link","linkType":"Entry","id":"1amkZasFshwoQ98ssM0QxJ"}}]},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Barcelona, Spain"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"10QyBhC8qze8bB9Gf536zf","type":"Entry","createdAt":"2022-03-30T20:05:39.138Z","updatedAt":"2022-12-05T10:24:17.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Infocomm 2022"},"indexTitle":{"en-US":"Infocomm 2022"},"slug":{"en-US":"infocomm-2022","ja":"infocomm-2022"},"eventWebsite":{"en-US":"https://www.infocommshow.org/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3nR70KCPr9MZWNoUZJ7Puw"}}},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2022-06-04T08:00"},"endDate":{"en-US":"2022-06-10T11:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5OQnaT6TyVm8Gdb0p371wj"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4TjlS1Q9H2YVIDVBVYzRS5"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Las Vegas, USA"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1YGXxtYFMXynV0XzSlyVoK","type":"Entry","createdAt":"2022-07-18T06:08:02.584Z","updatedAt":"2022-08-26T03:07:06.828Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Infocomm India 2022"},"slug":{"en-US":"infocomm-india-2022","ja":"infocomm-india-2022"},"eventWebsite":{"en-US":"https://www.scala.com/in/events/infocomm-india-2022/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6EmJ5khspX1Def4S7hDyrO"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"D 15"},"startDate":{"en-US":"2022-09-05T00:00"},"endDate":{"en-US":"2022-09-07T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3OMaMUfFc9RTiFZWW8KEZe"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7yKGNxmoE3XrfIuwmZPoOI"}}},"description":{"en-US":"Infocomm India 2022 is the go-to tradeshow for top AV and IT trade professionals to discover the latest technologies and solutions to drive and transform their business growth. 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This year, DSJ will include an online event and offline exhibition.\\n\\nAt DSJ 2022 – the industry’s key international event – __Scala will be presenting at a dedicated session on June 17 (1.30pm – 2.10pm)__, highlighting its capabilities in delivering digital transformation and exceptional customer experiences through marketing technology solutions. Scala will also be introducing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders.\\n\\n__Full solution offering software, hardware, services and global delivery capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one intelligent tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn__\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__Smart Fitting Room__\\n\\nScala’s Smart Fitting Rooms make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.","en-US":"Digital Signage Japan (DSJ) is the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations. This year, DSJ will include an online event and offline exhibition.\\n\\nAt DSJ 2022 – the industry’s key international event – __Scala will be presenting at a dedicated session on June 17 (1.30pm – 2.10pm)__, highlighting its capabilities in delivering digital transformation and exceptional customer experiences through marketing technology solutions. Scala will also be introducing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders.\\n\\n__Full solution offering software, hardware, services and global delivery capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one intelligent tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn__\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__Smart Fitting Room__\\n\\nScala’s Smart Fitting Rooms make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. 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LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn__\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__Smart Fitting Room__\\n\\nScala’s Smart Fitting Rooms make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.","ja":"デジタルサイネージ ジャパン（以下、DSJ）は、日本におけるデジタルサイネージの最新動向を様々な観点からご紹介する展示会です。街中を見まわすといたるところに配置されたデジタルサイネージは、あらゆるビジネスシーンで活躍しています。\\n\\n本イベントでは、デジタルサイネージ業界や運用における課題のみならず、最新技術、その活用法などを見ることができます。顧客および組織向けに革新的なデジタル通信とインタラクティブテクノロジーソリューションが紹介されています。\\n\\n業界の主要な国際イベントであるDSJ 2022に、Scalaは、プレゼンテーションセッションにて参加いたします。\\n\\n進化し続けるデジタルサイネージは、「持続可能なメディア」でなければならないとSCALAは考えます。デジタルサイネージ業界をリードし続けるScalaだからこそ気づいた国内外の違いやサイネージ活用のポイントを含め解説いたします。\\n\\nまた、今回のプレゼンテーションでは、ご紹介できないScalaソリューションも、続々リリースしています。お気軽に会場にてお問い合わせください。\\n\\n６月17日（金）13：30～　展示会場内RoomGにてお待ちしております。\\n\\n【Scalaデジタルソリューションの注目株】\\n\\n__Scalaデジタルサイネージソリューション__\\n\\nScalaの独自のフルソリューションは、デジタルコンテンツを設計、管理、および展開するための柔軟で直感的なプラットフォーム、幅広いスキルポートフォリオを備えたグローバルな専門サービスチーム、メディアプレーヤー、ビジネスユースに最適なタブレット、屋外ディスプレイ、センサー、コンテンツアクセラレーションデバイスなど、Scala（およびSTRATACACHE）ブランドのハードウェアからソフトウェア、サポートまでの全てが含まれています。\\n\\n__LINQオールインワンインテリジェントタブレット__\\n\\nカスタマーエンゲージメントのプロフェッショナルによって開発・構築されたLINQタブレットは、最上位のパフォーマンスと強固なデザインを組み合わせることで、クラス最高レベルの没入型デジタルエクスペリエンスを提供します。 LINQタブレットは、POS、デジタルカタログ、デジタルサイネージ、セルフサービスキオスク、インタラクティブなガイド付きセールスソリューションなどの固定アプリケーション向けに最適化されています。\\n\\n__Lift ＆ Learn__\\n\\nLift＆Learnは、魅力的でパーソナライズされたショッピング体験を提供するインタラクティブなソリューションです。対象としている商品を持ち上げると、その商品の情報が画面に表示され、顧客はより詳しい商品スペックを知ることができます。また商品の比較も簡単におこなえますので顧客の購入意欲をかきたてる手助けになるでしょう。これらの行動履歴は、データとして蓄積、分析され、より最適化されたデジタルサイネージに転換されます。\\n\\n__スマートフィッティングルーム__\\n\\nデジタルサイネージの新たな市場としてScalaが注目したのは、フィッティングルームでの活用です。Scalaのスマートフィッティングルームは、フィッティングルームでのやり取りを、手間をかけずに楽しく演出し、顧客のロイヤリティを高めます。各試着室には物理的なブザーが装備されており、お客様は、ブザーを押すだけで店員を呼び、サービスやアドバイスを受けることができます。\\n","sg":"Digital Signage Japan (DSJ) is the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations. This year, DSJ will include an online event and offline exhibition.\\n\\nAt DSJ 2022 – the industry’s key international event – __Scala will be presenting at a dedicated session on June 17 (1.30pm – 2.10pm)__, highlighting its capabilities in delivering digital transformation and exceptional customer experiences through marketing technology solutions. Scala will also be introducing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders.\\n\\n__Full solution offering software, hardware, services and global delivery capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one intelligent tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn__\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__Smart Fitting Room__\\n\\nScala’s Smart Fitting Rooms make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. 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A look at the figures shows that retail technology is becoming more essential than ever - as is EuroCIS."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Düsseldorf, Germany"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5euQa9wShKaNaagBLl2Usi","type":"Entry","createdAt":"2021-06-14T07:39:41.517Z","updatedAt":"2021-11-04T13:27:49.982Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"MAPIC 2021"},"slug":{"en-US":"mapic-2021"},"eventWebsite":{"en-US":"https://www.mapic.com/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5QQPYGeBNY6QFaoiM9XLfU"}}},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2021-11-30T00:00"},"endDate":{"en-US":"2021-12-02T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"BPyoJ6PH8caTGXk7QZJPp"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"UOhVSLaqvLbEQOSnU3M3m"}}},"description":{"en-US":"Created in 1995, MAPIC is the leading global platform to build vibrant retail & urban destinations. The international retail property market event will gather 8,200+ retail, property, food & leisure leaders from over 80 countries at the on-site event from 30 November to 2 December 2021.\\n\\nDuring three days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop."},"solutions":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1akPutloUPvMHiStRYRF4R"}},{"sys":{"type":"Link","linkType":"Entry","id":"70Guo1zNRalHBEAgz4mlWG"}},{"sys":{"type":"Link","linkType":"Entry","id":"Xt0rdboxcpipqJAVbiRvM"}},{"sys":{"type":"Link","linkType":"Entry","id":"3N5ubUoWbRkxhzAh5QBqJb"}}]},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Cannes, France"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5bgapFUmaNYoqABGIqDxaP","type":"Entry","createdAt":"2021-07-28T11:27:13.811Z","updatedAt":"2021-10-01T14:19:53.298Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"MPV 2021"},"slug":{"en-US":"mpv-2021"},"eventWebsite":{"en-US":"https://www.mpv-paris.com/en-gb.html"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3iTNEhtSAx6THbe3nh3LzR"}}},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2021-10-05T00:00"},"endDate":{"en-US":"2021-10-07T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ryvXMGCvQKrf5R1xAujWB"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2gqxyxPf3UpfekWtyyVlqI"}}},"description":{"en-US":"MPV is the referent fair of marketing at retail, gathering more than 200 exhibitors, an innovation un parcours innovation experience with its start-up area and the biggest international contest with POPAI Awards Paris, presenting the finest POP, fitting and digitalisation creations in store !"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Paris, France"},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"65n7iG2KIgIYiY4EF0loAk"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4mG7AKEGDd6Qd6dLCn27Pp","type":"Entry","createdAt":"2021-08-27T11:42:39.837Z","updatedAt":"2021-08-27T11:54:41.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Peerless 2021"},"slug":{"en-US":"peerless-2021"},"eventWebsite":{"en-US":"https://www.eventbrite.co.uk/e/peerless-av-a-new-av-experience-registration-160006173773"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6YJAcqxu4DHPuRAwmd20Jh"}}},"visibility":{"en-US":"Public"},"startDate":{"en-US":"2021-09-16T00:00"},"endDate":{"en-US":"2021-09-17T00:00"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7zHG4G8Zxe668NgxtBwhdA"}}},"eventLogo":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ui2MAMQHGHcj3WIh7p273"}}},"description":{"en-US":"Introducing a new AV Experience from Peerless-AV, a one-off, one-of-a-kind opportunity for the professional AV industry to meet face-to-face and exhibit the latest innovations to an audience of installers, integrators and end-users in a world-renowned sports venue. 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Ltd, to showcase cutting edge marketing technology solutions that deliver exceptional customer experiences atBeijing InfoComm China 2021. This is one of the most highly anticipated fixtures in China’s calendar of technology events, which drew over 30,000 visitors in 2020. The exhibition will be held at the China National Convention Centre from 21-23 July 2021.\\n\\nBeijing InfoComm China 2021 features a dual platform hybrid experience and offers the best of both the physical and virtual worlds – a seamless fusion of in-person, tradeshow physical interaction with AI-powered virtual engagement.\\n\\nScala, part of the STRATACACHE family of marketing technology companies, will be showcasing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders, at booth # ER3-01 in Pavilion E.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala- and STRATACACHE- branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ All-in-one Intelligent Tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Solutions & Case Study Videos__\\n\\nSpecially curated videos of Scala’s latest solutions, such as LINQ tablets and Scala Software-as-a-Service (SaaS), will be featured to offer a rich, visually engaging medium to inform visitors/prospects about the capabilities and benefitsof Scala’s solutions.\\n\\nProminent case studies (for example: Hunkemoller) will also be screened to illustrate how Scala has helped renowned brands to transform the shopping experience, increase customer engagement and drive sales.\\n\\nFurthermore, a beauty digital concept store video render will be exhibited to give visitors/prospects a detailed, realistic and immersive illustration of how Scala solutions can be utilised to create an unparalleled customer instore experience at a beauty outlet."},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"location":{"en-US":"Beijing, China"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7HmV7LGMSnSmp9ZjiyG145","type":"Entry","createdAt":"2021-04-08T02:14:30.564Z","updatedAt":"2021-05-14T02:48:24.215Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"events"}}},"fields":{"title":{"en-US":"Scala presents marketing technology solutions to drive retail transformation at DSJ"},"slug":{"en-US":"scala-presents-marketing-technology-solutions-to-drive-retail-transformation-at-dsj"},"eventWebsite":{"en-US":"https://www.f2ff.jp/dsj/"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1aJ3Q4pmvA9QAaNetaDBDw"}}},"visibility":{"en-US":"Public"},"boothnumber":{"en-US":"F2-05, Makuhari Messe"},"startDate":{"en-US":"2021-04-14T07:00"},"endDate":{"en-US":"2021-04-15T15:10"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5x51aIoquSpeV8KJLDY1dd"}}},"shortDescription":{"en-US":"Digital Signage Japan (DSJ) is the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations."},"description":{"en-US":"Scala will be presenting its marketing technology solutions to drive in-store retail transformation and deliver exceptional customer experience at Digital Signage Japan (DSJ), the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations. 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retail cms-description-para"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"# How a Retail Digital Signage CMS can Elevate Your Customer Experience\\n\\nA powerful digital signage content management system (CMS) is the key to successful content deployment across your digital signage network. In the high volume, competitive world of retail, it’s important to display content that promotes relevant products and promotions, store branding and values, and delivers personalized and customized messaging. In order to do this, a reliable CMS is necessary. \\n\\nCMS is the software component of the digital signage system that dictates when, what and how digital content is displayed on the screen(s). Additionally, your content management system can  be a source of content creation and hardware management, answering questions such as if your content is playing on the right player at the right time. When you’ve decided that digital signage or retail tech solutions are right for your stores, having a reliable retail digital signage CMS is essential to creating and deploying content that meets brand guidelines and surpasses customer expectations, all while achieving digital signage ROI. A switch to a digital signage network opens up the opportunity for real-time marketing. \\n\\nReal-time marketing is about reacting to environmental factors — such as consumer behaviors, store conditions, trends and needs — in the moment, and being able to deploy content that can be updated instantly, or triggered to update. In retail, getting as full a view of the store, and of customers and employees, is crucial to delivering on a positive in-store experience, and therefore a positive impact on brand reputation. Seamless content updates, deployed through a CMS onto digital signage, allows brands to stay ahead of the curve and remain relevant to their customers.  \\n\\nIt’s hard to deny that movement incorporated into a well designed promotional campaign is going to capture more attention than a static campaign. In fact, a Scala customer reported a measured 89% increase in attention after switching similar content to digital displays. Your CMS will allow you to run multiple looping campaigns, content and messaging throughout all points in the in-store journey. \\n\\n## Benefits of a Retail Signage CMS \\n\\n__Engagement__\\n\\nIncreasing customer engagement is one of the challenges at the top of mind of retailers this year. In recent years and increasingly, ecommerce platforms are thriving. The idea of not having to leave the house to get groceries, clothes, toiletries and literally anything you could think of was attractive to many. Since then, brick-and-mortar stores have been trying to shift the way they operated pre-pandemic, and it’s been more challenging than expected. \\n\\nRetail shopper or customer engagement refers to the full scope of ways brands interact with consumers in-store and online. Tracking engagement covers everything from collecting analytics of how much time consumers spent looking at specific products on a mobile app, to what products and displays they are spending the most time with in the store. Measuring engagement is essential to brands as this is the way they build and maintain relationships with their customers. For example, if a brand releases a new skincare product to push out to a specific group of customers, they can create powerful, customized messaging through emails, social media and in their rewards app to gain customers interest. In-store, digital signage and interactive displays can be strategically placed in high-traffic areas — front of store, checkout line, or end cap displays, for instance — or in product-specific locations to gain the most attraction from the consumers who are more likely to purchase the product. This will ensure the product and dynamic content is reaching their target audience, while also reaching new potential customers. The level of customization is contingent upon how many consumer insights are being gathered. It’s commonly known and accepted that ecommerce is collecting every click and dwell time spent on a product. Physical stores can level up with online by gathering similar insights. Your retail digital signage CMS allows you to apply these valuable, 360-degree customer views into hyper-relevant in-store messaging and experiences \\n\\nHaving this information on how brands build and maintain consumer relationships is what will allow them to create more specific and personalized content tailored to their products, market and current customers, while maintaining a modern store environment and offering an enjoyable experience for shoppers. \\n\\n__Content Management__\\n\\nAside from the obvious stability and trust you can place in your platform, flexibility and scalability are important to consider when looking into retail digital signage CMS platforms. How large your network is and what content capabilities are available will play into deciding whether a CMS will work for your brand, or not. Trusted and reliable tools are needed in order to not only effectively deploy content, but create and manage it as well. Your digital signage CMS needs to handle the scale and complexity of your current in-store digital signage network, but the platform also needs to scale as you optimize and grow your endpoint size and content complexity. \\n\\nSmaller digital signage networks should look for CMS platforms that allow brands to easily create playlists and schedule content, while offering multi-channel support and a customizable interface. Smaller networks don’t require as many organizational features, and by offering a platform that is user-friendly, flexible and reliable, brands are able to create and deploy unique content, without being overwhelmed by the system itself. A smart, reliable platform allows multiple content contributors to ensure the network is being used to its full potential. \\n\\nA large network is made up of hundreds or thousands of locations and digital end points, and requires more advanced CMS features for maintenance of their digital signage system. Brands who are a part of a large network need to maintain their standards across all locations, therefore, there is a greater need for assistance in managing and creating the content. To achieve this, the CMS platform needs to be able to handle the capacity of the network, without sacrificing simplicity for users. Typically a network of this size, requires workgroups which are made up of users from different departments who only see the messaging they’re supposed to see. When content is created, it can be sent for approval to ensure brand messaging is consistent. Other important aspects for large networks include player management and scheduled maintenance.\\n\\nHaving a CMS platform that is complex yet simple will create more opportunities for brands, develop a modernized environment while driving sales and increasing customer satisfaction. \\n\\n__Sales and ROI__\\n\\nBudgets are getting tighter and tighter as consumers make their way through the economic challenges they’ve been facing. Brands need to make a change, not only so that they can continue to drive sales and generate new customers, but so that they can offer competitive products at an affordable cost to keep customers coming back. It has been proven that adding digital signage solutions in the store not only offers customers a more personalized and engaging experience, but increases revenue by 30% or more (FTx Global, May 2022). Digital signage offers limitless content, meaning brands can create videos, images and messaging that represents their organization, products and customers in a visually appealing way that attracts attention and intrigues viewers. Using the right technology and insights, these messages can be highly personalized and therefore highly effective. \\n\\nIn addition to being visually appealing, digital signage content is able to prime customers, or prime the purchase. This term is used to describe how content is designed to provide customers with the knowledge they need to navigate the store efficiently. This can include content that displays unique discounts, popular items, new products, and even product reviews from social media influencers or celebrities during relevant times. The content is designed to generate more upsell opportunities and increase the price of the average comp overall. \\n\\nIt is evident that once digital signage is implemented in the store, sales will increase, but will ROIs be realized? The answer is: yes. Digital signage is the most valuable and effective tool to increase engagement, sales, in-store traffic and customer satisfaction—even in the midst of labor shortages and recessions. In fact, digital signage is proven to mitigate challenges brought on by labor shortages by increasing efficiencies. And digital signs clearly communicating price changes or high margin items can influence higher sales directly at the point of decision. \\n\\nAn additional way to increase ROIs is by creating a retail media network. This year has been a big year for retail media networks as they are one of the hottest topics in retail right now. Retail media networks are created by brands allowing for full or portions of their screens, or parts of their looping digital signage content strategy, to brand partners for their ad content. This works so well because current partnerships are gaining further reach, while brands are driving additional sales and revenue for their business. Read a more thorough explanation of the new revenue stream opportunities with digital signage [here](https://stratacache.com/en/resources/blogs-&-articles/growing-revenue-streams-with-in-store-media-networks-chris-riegel/). \\n\\n__Customer Experience__\\n\\nIf customers aren’t having an enjoyable in-store experience, they’re not going to return. Today’s consumers crave convenience and personalization, and while many brands are slowly starting to implement this, not all have taken the plunge yet. CX goals are constantly changing with the advancement of technology and products, and in-store environments need to be able to keep up.\\n\\nCreating an experience where all types of shoppers feel comfortable is very important. BOPIS, (or “buy online, pickup in store”) shoppers want to be able to have seamless integration with their pickup experience, and they want to be able to pivot based on preferences in real time — placing the order on their phones, view real-time order updates, and easily locate their order when it’s time for pickup. On the other hand, experiential customers want to participate in the full experience of wandering through the aisles, looking through the clearance sections, check-out the latest products, ask questions and make small talk with the staff member at checkout. In bigger stores, nearly gone are the days of the plumbing expert waiting to deeply answer questions about faucets, or career shoe salesmen specializing in the product. The experience craves technology to support the deeply knowledgeable sale. To do this, there needs to be technology that allows customers to tap into each experience. Digital signage solutions are not replacing employees. Instead, they are creating an efficient customer journey for brands, especially ones who are short staffed, while providing shoppers with other forms of assistance, ultimately ensuring all customers\' needs are met and the most important internal tasks are completed without sacrificing customer service. \\n\\n## How to Engage Retail Customers with a Content Management System\\n\\nAdding a digital signage system to your store is just the beginning of transforming your customer journey. To really engage shoppers, there needs to be relevant, dynamic content displayed on interactive fixtures that are strategically placed throughout the store. Additionally, customers need to feel that shopping in-store is convenient for them. To successfully achieve this, there needs to be a focus on the when, where and why content is displayed, as well as the analytics behind it. \\n\\n__Content Scheduling and Playlists__ - Use the CMS to create playlists that display relevant and personalized messaging based on location in the store, time of day, and customer interactions. Multiple playlists can be created and deployed throughout the store at the same time to ensure the right audiences are being reached at the right time. \\n\\n__Analytics and Reporting__ - Capture detailed analytics based on customer interactions with displayed products, content and more. Use Walkbase technology to test product displays to drive revenue, or geolocation for area specific promotions. Analytics and reporting can also be used for personalization. \\n\\n__Unique customer experience__ - Creating content that can be tailored to individual customers, or content that’s universal but specific based on location creates an experience for customers that feels unique for them. Additionally, with app integration, even more data can be collected and used to further improve customer engagement and satisfaction. \\n\\n## Breaking Down a Retail Signage CMS\\n\\nCreating a successful in-store digital signage network starts with a reliable digital signage CMS. Some CMS platforms are built from the ground up to be quick start, user-friendly and encourage a network of end users to be content providers (with permissions in place, of course). Other platforms are best utilized as a fully managed service, with a dedicated team working on the success and health of the network. When searching for a retail digital signage CMS platform, consider that both types need proven success in: \\n\\n__Scalability__ - Having a digital signage CMS be scalable is important as it gives the brand flexibility in creating and deploying content any time, anywhere on any screen. Additionally, the software has all the tools and functions needed to run your digital signage network. \\n\\n__User friendly__ – While having some experience with digital signage CMS is preferred, it is not necessary. For single location networks, the content can be easily created, deployed and managed. Although larger networks require more advanced functions, the system is still easy to use, yet complex enough to handle content management for 100+ locations.\\n\\n__Integrations__ –  It’s important to note that not all CMS platforms are the same, some are offered as a bundled solution, and many require additional software integrations. Here are a few baseline things to note when looking at CMS vendors and their full digital signage tech stack.\\n\\n- __Content Creation__ – The software and process for content creation and updating the CMS with new content. This should be intuitive, powerful and flexible to meet your project’s needs and process. \\n\\n- __Hardware Management__ – The set of tools that helps system administrators monitor and manage digital hardware, including players and screens. The success of your project is dependent upon the hardware effectively, consistently delivering your digital signage content, and your ability to monitor your network’s health.\\n\\n- __Content Downloads__ – Digital signage software is structured both in the cloud and on-premise. Exactly how the CMS sends and manages content across these areas has important implications on the reaction time of your signage, as well as the bandwidth it requires.\\n\\n- __Security__ – This includes a wide scope of elements that ensure your network is safe and secure. This can (and should) include mechanisms that prevent content and schedule tampering, secure offline playback capabilities of players, native single sign-on support for user management, role-based access and limitations, and more. Make sure to discuss security measures when talking to CMS vendors, who should be able to confidently guide you through security discussions.\\n\\n## How Scala can Help\\n\\nAs the leading digital signage provider powering 3.3 million digital solutions globally, we are equipped with the products, solutions and services needed to achieve any digital signage goals. Our flexible and scalable CMS platform allows brands to manage and deploy content to digital networks of any size, from any internet-connected computer. \\n\\nScala’s retail digital signage CMS is designed for flexible content and playlist creation, scheduling, approvals, multi-channel support, multiple independent frames, player management and maintenance and can handle networks with hundreds to thousands of players. \\n\\nTo learn more about how you can achieve your digital signage goals with Scala, download our [Scala CMS spec sheet](https://downloads.ctfassets.net/lx4pzcb22oh0/5EnPLRujGGIZnB0p5jNHtK/601ffb99ce166dd03be069662aa7e31a/Scala_Content_Manager_-_Specifications.pdf) or fill out the contact form below. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3jfAHChA4WP0yLYbgt4YuV","type":"Entry","createdAt":"2023-04-20T18:46:24.809Z","updatedAt":"2023-04-20T18:46:24.809Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-scala-retail digital signage cms"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Interested in Scala CMS? "},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7I6rgyK3r3yi9rKjDCeiGV"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Zc8OUFWPMr6dCWpe3egRE","type":"Entry","createdAt":"2023-04-20T18:37:26.822Z","updatedAt":"2023-04-20T18:41:35.081Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"hero-para-retail digital signage cms"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7kYaqFjBcGJO1bEG4oJByD"}}},"title":{"en-US":"Blog | How a Retail Digital Signage CMS can Elevate Your Customer Experience "},"description":{"en-US":"Retail Digital Signage CMS is software that can dictate when and where digital content is displayed on your screens and can help promote popular products, discounts, create personalized messaging, and improve customer experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"54aSFjmmjFNBhEdiEvFNKS","type":"Entry","createdAt":"2023-03-06T20:48:53.677Z","updatedAt":"2023-03-07T16:16:55.664Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"description-para-corp comm blog-March 6 2023"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"# Digital Signage Solutions Engage Teams through Change\\n\\nCommunication has never been more essential for businesses in 2023. The slope of change has shifted from a relatively mild grade to an uphill climb for many if not most businesses. Just as they do in environments outside the workplace, employees need excellent communication through technology, keeping them informed in real time, helping them adjust, adapt and learn.\\n\\nInternal Communicators benefit from a clear vision and a visual identity for change. But often these important elements are not enough on their own to help employees keep up. More effective corporate communications outlets are necessary, with better technology to help the business deliver a coherent change story. At the same time, it’s important to support  the practical implications of change — from corporate values to nameplates.\\n\\nResearch shows that most organizations do not invest enough in corporate communication technology. In fact, almost half (46%) of internal communications roles identify technology investment as the primary issue holding them back from greater efficacy (Gallagher, “Internal Communication and Employee Experience,” 2023). Why do they want this technology investment? Traditional channels of communication are too slow, or can go unchecked with multiple channels being used to get messages to employees and leadership. \\n\\nDigital signage on the other hand, is an increasingly powerful and dynamic tool for internal communicators. Digital signage allows you to deploy updates as soon as they are made live or triggered to update displays on the network. Digital signage adapts easily when the plan changes. There is a wide range of technology and solutions that can be implemented to improve corporate communications. For instance, highlight company values, social responsibility and policies, promote HR updates, highlight employee accolades or communicate sales numbers. Digital signs and interactive kiosks allow you to help visitors find their way around or even check in upon arrival. A solid digital communications strategy opens up new opportunities in corporate communications throughout the entire campus and organization. \\n\\nDigital signage also addresses the need to create a corporate campus that as safe as it is engaging. An integrated emergency messaging strategy can be deployed with immediacy on digital displays of any type should there be a serious on-campus incident, or a predicted event, such as the need for a weather-related emergency communication. \\n\\nHow, and more importantly, where, does digital signage help communicate the vision and identity of the business? How are internal communicators leveraging digital signage to enhance leadership visibility, create a sense of community and build trust?  \\n\\nLet’s discuss the practical, measurable wins. \\n\\n## Where to Implement Digital Solutions\\n\\nWith such a broad array of possibilities for digital signage in the office, it can be difficult to envision specifically how digital signage can help in the development or refreshing of an internal communications strategy. The “where” of digital signage can be a great place to jumpstart planning, because the natural needs of the space and context inform the content and ultimately lead back to strategy. \\n\\nWe encourage you to look through the following spaces to see some of the more context-specific uses of digital signage and how these use cases help organizations reshape the internal communications function around more adaptive growth strategies.\\n\\nWhether you are supporting hybrid work, engaging teams around purpose, strategy and values, or enhancing leadership visibility and manager or HR communication, you will find your objectives supported in one or more of these areas.\\n\\n### Meeting Rooms\\n\\nMeetings can be an important source of creative productivity, which makes meeting rooms and collaborative spaces one of the most important areas for any digital signage deployment. Use digital signage in a one-to-many relationship to reinforce brand values, emphasize corporate news, employee shout-outs, KPI dashboards and visualizations. Or connect multiple offices via social media feeds and digital notice boards. Encourage staff to participate by sharing feedback and ideas to the feed. \\n\\nA relatively simple implementation of digital signage is a small format tablet outside the conference room, which displays occupancy at-a-glance, and can be integrated with commonly used calendars to show the day’s agenda. \\n\\nDigital signage can also enable more participatory and dynamic usage of meeting rooms by engaging attendees and speakers. Digital signage can display real-time polls, surveys and feedback from participants, allowing them to voice their opinions and see the results. Meeting room digital signage allows you to facilitate seamless collaboration by integrating with other productivity and scheduling tools, such as video conferencing and screen sharing. \\n\\n__Key objectives of digital signage in meeting rooms:__\\n\\n- Improving operations through conference room booking\\n- Engaging teams around purpose, strategy and values\\n- Improving impact measurement and evaluation\\n- Investing in the tools that enable more effective, efficient meetings and ideation sessions\\n- Adapting to hybrid work\\n\\n### Cafeterias\\n\\nIf you have a fully functional food service in your cafeteria, then digital menu boards, or self-service ordering can also be great options to add more efficiency and convenience to the order and pickup process. These also present the opportunity to promote wellness and healthful eating, or display sports or other entertainment so that employees can get the most out of their break during lunch. \\n\\n__Key objectives of digital signage in cafeterias:__\\n\\n- Introducing new digital channels\\n- Improving full- or self-service efficiency \\n- Adapting to hybrid work\\n- Enhancing health and wellness\\n\\n### Break rooms (CEO content, company content, agenda)\\n\\nWhen employees step away from their work, they need to relax, so that they can come back for more productive work sessions. Digital signage is often used in these settings to both enhance the dining experience and to promote engagement. Make the experience personal and create a sense of community. Display employee recipes or photos, news, financial and entertainment news to provide a fun, creative atmosphere. Showcase employee recognition, achievements, birthdays and anniversaries to foster a sense of community and appreciation. Provide health and wellness tips to promote healthy workforce habits. You can even bring in traffic feeds to help employees and visitors time their commute or trip to the airport. \\n\\nOn a personal note, at Scala US headquarters, we use cafeteria digital signage to test out ideas — some for client campaigns and services — but we also provide screens where employees can experiment with our content management solutions. They can schedule and publish creative ideas for signage, or experiment with more dynamic data. Everything from dad jokes to “Taco Tuesdays” has had a turn. \\n\\nWe also use digital signage throughout Scala HQ to welcome new employees, displaying their headshot and get-to-know-you facts, promote HR and benefit news, promote sales and services success stories and more. \\n\\n__Key objectives of digital signage in break rooms:__\\n\\n- Introducing new digital channels\\n- Promote engagement and team building\\n- Create a more personal work environment\\n- Adapt to hybrid work\\n\\n### Workspaces\\n\\nDigital signage can also be a game changer for workspaces. Digital signage can display customized KPIs or dashboards, keeping employees informed and motivated. Communicating major wins, goals and challenges can help employees feel engaged, wanting to get the most out of their day. Further,  introducing collaborative tasks, such as mind mapping, surveys, and other interactive features can drive team building, engagement and shared identity, all factors that employee sentiment shows are important in today’s return-to-work environment.  \\n\\nConsider some of your department or corporate KPIs — these may include sales quotas, financial goals or outreach volume; marketing SEO dashboard website metrics, pipeline and campaign performance; support team customer satisfaction and closed ticket times; HR recruitment metrics; financial reporting and more. The possibilities are endless when considering what you’re measuring, reporting and looking to improve. Digital communications allow for transparency and motivation. \\n\\n__Key objectives of digital signage in workspaces:__\\n\\n- Engaging teams around purpose, strategy and values\\n- Enhancing corporate communication and shared vision\\n- Enhancing leadership visibility\\n\\n### Corporate Lobbies\\n\\nMost employees do not spend their time in the lobby, but the experience of walking into an office can be as impactful on work morale as it is on a visitor’s first impression. Well-purposed lobby digital signage responds to the need of the space. Do you have frequent visitors who wait? Present welcome messages and check-in options. Digital signage allows you to display personalized content to high profile visitors, greeting them with their own company’s logo, or even greeting them by name. \\n\\nSimilar to the digital display content on screens throughout the building, lobby digital signage can entertain through updates such as traffic, news and weather, but it can also be used to promote case studies, new products or corporate news. Further, you can provide more immersive, web app experiences that walk through the brand’s identity and values. The content educates, informs and impresses everyone walking into the building. \\n\\n__Key objectives of digital signage in corporate lobbies:__\\n\\n- Enhancing leadership visibility\\n- Engaging teams around purpose, strategy and values\\n- Introducing new digital channels\\n\\n### Elevators\\n\\nElevators are high traffic areas, so they help businesses reach larger audiences. Take advantage of employee and visitor dwell time with a dynamic channel that promotes quickly looping content. Everything from weather announcements to corporate news, or sports and traffic updates will “elevate” the experience during any normal day. Many elevator digital signage projects are motivated by the ability to communicate emergency messaging, while displaying escape routes. \\n\\n__Key objectives of digital signage in elevators:__ \\n\\n- Introducing new digital channels\\n- Entertain and inform a captive audience in a short amount of time\\n- Safety\\n\\n### Wayfinding\\n\\nThe modern workspace can be extremely agile. This means that traditional signage can be made obsolete almost as soon as it is installed, and new employees can find it difficult to navigate. Digital signage supports a more premium wayfinding experience because it updates instantly, and it can provide personalized directions to the target location. Forget about the large red arrow that says “You are here.” Digital signage asks a more compelling question: “Where would you like to go?” Even better, digital wayfinding allows you to track the departments, teams and personnel that are most frequently sought. This can be in the form of large format displays, wall-mounted tablets, or interactive kiosks strategically placed throughout the corporate campus. \\n\\n__Key objectives of digital signage in wayfinding:__\\n\\n- Creating a connected corporate campus\\n- Improving the campus experience\\n- Efficiency \\n\\n## Transform Your Office Space into a Community Building Platform\\n\\nDigital signage is a powerful tool that can transform your office space into an informative and engaging environment. By displaying relevant and dynamic content on your screens, you can communicate effectively with your employees, visitors, and clients. You can also boost your brand image, enhance your corporate culture, and increase productivity. And, of course, creating a safe environment for these day-to-day campus visitors is highest priority, which can be achieved with confidence using a solid digital signage platform. \\nWhether you want to show news and weather updates, company announcements and achievements, employee recognition and feedback, or interactive games and quizzes, digital signage can help you achieve measurable goals. Deployed via digital signage, internal communications efforts not only symbolize to employees that internal values are changing, but also provide a means to improve the efficacy and speed of change — facilitating rapid evolution of corporate image.\\n\\nCheck out this [infographic](https://www.scala.com/en/resources/infographics/six-key-digital-signage-best-practices/) on digital signage best practices!\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4o0jh5wrrEIY34vpTlgCFP","type":"Entry","createdAt":"2023-03-06T20:34:08.453Z","updatedAt":"2023-03-06T20:52:26.433Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"hero-paragraph-corp-comms-blog-march 6 2023"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2kojaXNCtQQwOF9f6zSLQR"}}},"title":{"en-US":"Blog | Modernizing the Workplace"},"description":{"en-US":"Effective internal communication is essential when running a business. See how our digital signage solutions can ensure strong communication, attract and retain talent, and create a dynamic and efficient corporate campus. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yy8LbK3ZGsByoSf2v8Jet","type":"Entry","createdAt":"2023-02-24T14:17:24.072Z","updatedAt":"2023-02-27T15:52:20.058Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"des-para-ISE wrap up 2023"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"It’s been three weeks since ISE 2023 and we had an amazing time showcasing our digital marketing solutions, connecting with partners, meeting new people and seeing the latest in AV integration systems! Here’s the inside scoop from the Scala team about their experience at the show. \\n\\n### Since ISE is a trade show that focuses on AV integration systems, how did Scala’s booth solutions fit into what show visitors were hoping to see?\\n\\n__Darren Cremins, Senior Sales Director UK & Ireland:__ Scala has been a core exhibitor at ISE\'s Digital Signage Hall for many years. We sell through our partner channel, so ISE provides us with the opportunity to meet up with them, chat face to face about new projects and present new solutions that meet the end user requirements.\\n\\n### Were there specific solutions, capabilities or hardware that resonated with booth visitors?  \\t\\n\\n__Darren:__ The AV industry understands that Scala has a great platform. We use ISE as a canvas to showcase the Scala capabilities that go beyond content on screens. Yes, we had our hardware on show, but the real engagement was how we solve problems via our solutions. As always, our [Lift & Learn](https://www.scala.com/en/solutions/assisted-selling-kiosk-with-lift-and-learn/), with ASK stops people in their tracks. The smooth transitions, the remote video call and the backend analytics shows how Scala pulls it all together. That and our shelf edge units being used in retail and locker solutions really caught people\'s attention and sparked conversation.\\n\\n### What industries or organizations did you find were visiting the Scala booth? Was it high street fashion looking to make a comeback with tech? Or maybe a surprising number of petrol stations or corp comm seekers?\\n\\n__Darren:__ Of course we saw a good amount of AV integrators, but we also engaged with design agencies and end clients that ranged from retail and corporates to universities and hospitality. That\'s the great thing about Scala solutions, our platform caters for many scenarios. \\n\\n### As a long time attendee of ISE and expert in the digital signage industry, what are your main takeaways from this year’s show?\\n\\n__Jorge Mira, Director of Creative Services:__ As you know, ISE is more of an integrators show than end customers, so there were many discussions with partners and future partners. What I saw was a “back to business” vibe in general, post-COVID, and as always our storytelling with specific solutions that depict a specific customer journey works very well to inspire our audience.\\n\\nHardware wise, our [digital shelf edge displays](https://www.scala.com/en/solutions/smart-pickup-shelving/) continue to capture everyone’s attention!\\n\\n### Were your conversations with booth visitors more around fundamental digital signage at scale, or were visitors interested in deeper integrations and personalization? \\n\\n__Harry Horn, General Manager EMEA & VP of Global Marketing:__ Partners and brands who visit our booth are interested in Scala’s full solution, including digital signage, but also what’s new, what’s the latest technology or feature that we have in our [in-house digital signage software platform](https://www.scala.com/en/products/software/), what are the new integrations, what [hardware](https://www.scala.com/en/products/hardware/) is new to Scala’s offering and how have we enhanced our existing digital signage hardware. With our own sensor-based solution, [Walkbase](https://www.walkbase.com/?creative=570536839628&keyword=walkbase&matchtype=e&network=g&device=c&utm_campaign=%5BInsert%20Salesforce%20Campaign%20Name%5D&utm_content=59276057255-570536839628&utm_source=googlead&utm_medium=cpc&utm_term=walkbase&gclid=Cj0KCQiA3eGfBhCeARIsACpJNU96dCVc2WhT0BYcKdHe97tAHakJ0-b0FILKxjTNmwCsHZsvV09PazkaAgoaEALw_wcB), personalization is always part of the conversation. A great example of this is our Assisted Selling Kiosk with Lift & Learn. We’ve had “lift, learn, compare” functionality for a long time. But we’ve added features such as digital shelf edge displays and “ask an expert” ‘with peer-to-peer video which grabs attention and adds a layer of customized shopper experience that’s both memorable and efficient for store operations.\\n\\n### Scala always kicks off the year strong, with a big presence in the STRATACACHE booth at NRF in New York, and a fast-follow in EMEA at ISE and EuroShop. Are there similar themes and solutions that the teams work through?\\n\\n__Harry:__ EuroShop, which Scala is attending next week, and NRF are similar in that they are specifically focused on retail. These might be ecommerce solutions or even store fixtures, whereas Scala’s solutions are in-store retail technology, but it’s all about meeting with retailers and major brands and hearing what challenges they are facing, are they using tech, is it working, how can we help? At ISE, we have a wider range of brands, companies and industries we’re speaking with, and it’s interesting to hear the themes that carry through. We were showcasing how technology can bring points of automation, increase efficiency and engagement, better inform customers and audiences, as well as measure and optimize through personalization. \\n\\n### Scala was nominated in the top ten of booth designs for the show. What do you think made the Scala booth stand out from the rest?\\n\\n__Jorge:__ The booth worked very well at so many levels. First, from a gut feeling, vibe and first-look impression, it looked really nice. Spacing, proportions, colors, textures, content all had this harmony that made each wall pop up in a way that made you want to “bring this home,” as in “get me three of those lift and learn solutions and put them here.”\\n\\nAnd again, the storytelling here plays a role too, as you could figure out what was going on in each corner, wall and solution. Not 100%, but to a point where, based on their looks as well as your curiosity, you’d want to come closer and give them a try.\\n\\n### What were some of the main themes or challenges you were hearing while having discussions in the booth?\\n\\n__Ton van Hout, Senior Director of Operations EMEA:__ Main challenges we hear is retail marketing leaders looking for ways to have a more interactive personalized approach in store with their customers and combining that with the \\"i want to buy local and have local products\\" approach or believe that has come up during last couple of years while covid was hugely impactful.\\n\\n### For Scala partners who were unable to attend ISE, what were some of the main challenges attendees are looking to solve? What capabilities were attendees most interested in?\\n\\n__Ton:__  More and more people that we talk to want to be able to have their online an offline environment be one world. Next to that increasing showroom space vs having all products in store is a topic that was hot on the floor.\\n\\nIt was amazing being back in Barcelona for ISE 2023. Now, we’re packing our bags for Düsseldorf, Germany to attend EuroShop 2023! The event starts in just two days and we can’t wait to exhibit our solutions at the world’s #1 retail tradeshow! We hope to see you there. If you are interested in scheduling a tour of our booth, click [here](https://www3.scala.com/scala-on-euroshop-2023). "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1SJdlLuGwDfB7lydn9FmKR","type":"Entry","createdAt":"2023-02-24T17:44:30.670Z","updatedAt":"2023-02-24T17:44:30.670Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-ISE 2023 Wrap Up"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Let\'s talk!"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"xOuJl1vbmzMvUE7QZ6o7j"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ix4Kz2YzI04ElhCtwCoQ2","type":"Entry","createdAt":"2023-02-24T13:45:48.948Z","updatedAt":"2023-02-24T13:45:48.948Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"hero-paragraph-ise 2023 wrap up"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2C7SEoTfrkqvItXZ2COtSh"}}},"title":{"en-US":"Blog | ISE 2023 Wrap Up"},"description":{"en-US":"ISE 2023 was an amazing experience and we were thrilled to be a part of it! The event was filled with thousands of attendees, hundreds of exhibitors and the world\'s leading AV integration technologies. Continue reading to learn what Scala team members had to say about their experience at the show."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7eId231RseTNBSZP8VAZdS","type":"Entry","createdAt":"2023-02-15T13:46:00.606Z","updatedAt":"2023-02-15T13:46:00.606Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-Top Addition to Drive Thru: Digital Preview Menu Boards"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Let\'s talk!"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5jHmfr4gzjFRIySiEGLR3b"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yvHXAlfjtvL5sk4ksnadW","type":"Entry","createdAt":"2023-02-15T13:37:07.296Z","updatedAt":"2023-02-15T13:37:07.296Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-ISE and EuroShop 2023"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Let\'s talk!"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"fU7fRslNoyoITnHJg6LXv"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"19by8O1Ie30gjZgMoawYo8","type":"Entry","createdAt":"2023-02-15T13:13:52.077Z","updatedAt":"2023-02-15T13:13:52.077Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-Blog | NRF 2023 Wrap Up"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Discover the role digital solutions have to play in summer day trips and travel"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"D2YXic0vlE42B3EOz2uSp"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"thLBtxgqZdd1wJ0z4Si7U","type":"Entry","createdAt":"2023-02-01T23:30:10.867Z","updatedAt":"2023-02-01T23:33:16.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"NRF Interview Wrap Up Correct Order"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The National Retail Federation’s BIG show, NRF 2023, wrapped up last week after a busy three days filled with hundreds of booths, powerful presentations, innovative technology and thousands of attendees. It was great to be back in New York with the rest of the retail community, demonstrating how our marketing solutions can transform the in-store experience. We talked with our Scala team members to get the inside scoop on NRF 2023. Read on to get their take on hot topics, retail technology and in-store challenges, trends, food tech and more! \\n\\n### Which solution or piece of technology was resonating with most of the retailers who came through the booth? Was there one clear \\"winner\\" in the booth?\\n\\n__Wade Neumeister, Creative Director:__ Most questions I fielded from retailers were around the digital shelf edge displays. From a tactical/hardware perspective, they wanted to know how easy the units are to install. They were also curious about how the displays are “connected” (for power/data)? From a solution and customer experience perspective, retailers were engaged with the fact that pricing could be kept up to date. Compliance regulations and having to “stop the line” to have an employee go price check were the two biggest challenges they are facing, particularly with rising inflation (changing prices) and staff shortages (we need employees behind the register assisting the line at all costs).\\n\\n### This was your first time at NRF. What are your main takeaways from the show, the attendees, the conversations? \\n\\n__Sarah Dunn, Senior Engagement Strategist:__ I was pleasantly surprised at the massive turnout for my first NRF conference! The crowds of retailers, service providers, and innovators brought the energy I needed to kick off 2023. It seemed to be the year of transformation. I swear the words “store of the future” could be heard echoing through the building.\\n\\n### Food tech had a big presence at the show this year. Where are the parallels in how technology can help retail stores and restaurants?\\n\\n__Amy Savidge, Senior Director, Enterprise Account Management:__ There was heavier traffic and we had more conversations having to do with food tech throughout the show and in the booth this year. I’ve headed to New York for NRF nine of the past 10 years, and this is the first time that we had our largest quick service restaurant (QSR) clients attending the event. QSRs want to scale quickly now. They are open to learning from other verticals, like retail, after seeing success with retail technology. These major brands want to have serious discussions about how to bring the restaurant experience current with what retail marketing and innovation teams are accomplishing with technology in stores. \\n\\nOutside the booth, we had clients giving presentations about how to scale and bring tech into the restaurant. Going beyond fundamental digital menu boards and digital signs, the big topics of discussion are around AI, analytics, personalization and suggestive sell. The number one challenge for QSR and fast casual restaurants is operational efficiency — how to train staff quickly, as turnover is the top-priority challenge they are facing. As a full solution provider with a powerful platform, we can help any retailer or restaurant owner/operator who is facing the challenges and demands of today’s consumer. \\n\\n### Scala\'s services team has a discovery process where you take a deep dive into retailers\' challenges and goals at the beginning of engagement. Were the conversations at NRF similar to this, and what were some of the main topics? \\n\\n__Sarah:__ We had 300+ conversations at our booth, so it was more quick-service discovery vs. our normal process. The Services team was the front-line. Our strategy was to grab attention by telling a story about the experience that explored possibilities beyond the booth and relevant to the brand. The main topics leaned towards our larger Digital Shelf-Edge and Walkbase Analytics displays, which were purposefully bigger and bolder than other experiences in the booth.\\n\\n### You’ve been with Scala for a few years, but this was your first time at NRF. What are your main takeaways from the show, the attendees, the conversations? \\n\\n__Rob Aita, Director of Product Management:__ As my first time going to NRF, I was blown away by the number of vendors with solutions that can meet every corner of the retail space. It was exciting to see participation from the entire spectrum of company experience - from startups to industry veterans. I was also encouraged by the conversations that we were privileged to have at our own booth. Having an opportunity to see the solutions we have to offer, it’s clear that the experts in retail are passionate about their product and want the best possible way to market that product to the end consumer.  I’m looking forward to following up with the introductions that were made and helping them best utilize our product to meet their needs.\\n\\n### From your conversations, what were some trends with the challenges retailers are trying to solve? \\n\\n__Wade:__ One clear trend retailers we spoke to are facing is staffing. Particularly how do we service customers when employees are simply not available to help them (yet). They seem to know how long their customers will wait before leaving. So will the solution — let’s say the Assisted Selling Kiosk (ASK fixture) — keep them engaged and answer their questions long enough to get an employee to complete the sale? Or how can the ASK itself complete the entire sale cycle, which is something we can achieve with integrations.\\n\\nAnother trend that resonated was the ability to have items delivered. Items that are cumbersome to take home (i.e. big box store bundle products) or items that are not available (i.e. color/size inventory). Having the discussions about tapping into a retailer’s already existing API/website/inventory and using their website as another in-house opportunity to shop, discover and explore deeper into inventory was something that resonated well with retailers.\\n\\n### For Scala partners who were unable to attend NRF, what were some of the main challenges retailers are looking to solve? \\n\\n__Chris Roddick, Director, Sales Engineering & Channel Programs:__ Brick-and-mortar retailers are looking for technology that enables them to compete with ecommerce to create experiences for their shoppers, while using data to target individual shoppers with individualized messaging to increase sales. We were able to illustrate elevating the brand experience while targeting shoppers with product specific recommendations and missed sale opportunities by tracking the shopper throughout the store. Our in-store technology provides the retailer with data on store operations for shopper trafficking and operational details.\\n\\n### Are retailers prioritizing personalizing or customizing the shopping experience? How were we using our booth experience to show what\'s possible?\\n\\n__Wade:__ From conversations I was having in the booth, I believe retailers want to prioritize personalization, but the question is how to do it tastefully. How do we offer the same concierge-like service as “an Amazon” without being “creepy.” We can give customers a kiosk or tablet to do self-guided deep dives into product details that matter most to them (star ratings, how-to videos) but how do we predict the content that will resonate with customers and advertise to them before they have to ask or search for it? How do we use sensors and cameras to improve the shopping experience? All roads and conversations led to better integrations with a store’s loyalty app and what products customers check out with. Our in-house sensor-based insights platform, Walkbase, has the ability to tie all of these pieces together in order to form a three dimensional profile of a customer. Then we can tie brand messaging and in-store advertising to a customer\'s known interests. They may not know that the laundry detergent ad they are seeing on a display in the aisle is targeted to them, but they will grow to appreciate the recommendations and all of a sudden, the advertisements feel native and helpful.\\n\\n### What solutions, technology or features seemed to resonate with booth visitors the most? For retailers who haven\'t attended NRF before, would you recommend the 2024 show?\\n\\n__Sarah:__ The energy is palpable when a booth visitor discovers an opportunity or solution in the technology. The conversations flip to a stream of substantive questions and brainstorming. For example, when visitors considered our Live Video Chat experience to ease on-site expert shortages or our Walkbase analytics for occupancy, traffic, and queue management solutions.\\nFor retailers considering NRF 2024, know this: There are few opportunities to experience similar and competing technologies and experts at once. When similar technology exists, experience and deliver matter most. Use NRF 2024 to weigh the options and make quick decisions.\\n\\n### Food tech had a big presence at the show this year. Where are the parallels in how technology can help retail stores and restaurants?\\n\\n__Wade:__ Retailers are taking cues from QSR in the way of order/product customization, speed of service/consistency, and overall experience. Taking a (hungry) customer and instantly, easily, and happily gratifying them is what leads to brand trust. Scala can offer this ability to make the shopping experience helpful, fast, and even fun! Just as store footprints are changing in QSRs, so are they in retail — think of solutions such as self checkout, kiosk ordering, remote customer service. But as long as Walmart is investing $1 trillion in bricks, mortar and asphalt, the best path forward is to help retailers evolve their current footprints to embrace these new experiential ways of shopping that involve digital signage solutions.\\n\\nAnother on-the-nose parallel is in how larger format or big box stores include a restaurant or food service option to customers (Costco, Walmart, Ikea) while they shop, and while not detracting from the shopping experience or time customers have available to shop. They want to offer good food choices that do not require a lot of staff to make or service (rotisserie chickens, subway, meatballs). One way to do this is to make the digital signage do the heavy lifting, from grabbing attention, bringing customers in with value messaging and mouth-watering imagery, to self-service ordering, and digital shelf edge display pickup. Have the staff make the food, keep the location clean, and the digital signage can do the rest.\\n\\n### Bring Innovative Digital Solutions to your Store\\n\\nNRF’s BIG Show gave retailers and innovation teams the opportunity to see the impact that stunning visual merchandising, smart digital signage, data and insights and a wide range of in-store hardware can have on the customer experience. Scala’s full solution includes the software, hardware, professional services and support to bring these digital solutions (and more!) to market at scale. \\n\\nNext up! We’ll see you at ISE 2023 in Barcelona!\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ET1op3yJlWjM0NOzqYMfa","type":"Entry","createdAt":"2023-01-25T20:56:22.490Z","updatedAt":"2023-01-25T22:04:28.291Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Kicking off 2023 trade shows in Europe"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The National Retail Federation’s BIG Show (NRF 2023) wrapped up this week, and the booth was packed with retailers eager to talk in-store challenges and retail tech. Later this month, the Scala EMEA team will head to Barcelona for Integrated Systems Europe (ISE) 2023 to experience the latest technologies from leading organizations across the globe. \\n\\n## AV and Integrations at ISE 2023\\n\\nISE is the world\'s leading AV and integrations exhibition — not just focused on the retail sector, but spanning all industries — with over 700 exhibitors including the world’s largest brands and 40,000+ attendees. During the four day event, you can experience the latest in technologies from top innovators, attend conference sessions with insights from tech leaders and network with experts across multiple industries.\\n\\n### Scala Integrated Tech Solutions at ISE\\n\\nAt the show, stop by booth 6K150. We’ll have a wide range of digital marketing solutions on display to demonstrate how to use technology to increase engagement, build brand loyalty and modernize the environment, meeting the demands of the new consumer experience. \\n\\nEverything in the booth showcases Scala’s full solution delivery. Our own services team created the solutions on display, which run on both [Scala Enterprise](https://www.scala.com/en/products/) digital signage platform and our own in-house [hardware](https://www.scala.com/en/products/hardware/). This includes cutting edge digital shelf edge displays, powerful digital signage media players and commercial grade, large-format LINQ tablets. (We’re also having a party in the stand. Be sure to stop by to grab an invitation.) If you’re heading to Barcelona, please stop by! You can check out the wide range of technology we’ll have in the booth, see a video overview of last year’s booth, as well as schedule a personal tour of our booth by clicking [here](https://www3.scala.com/scala-on-ise-2023).\\n\\nIn our booth, you’ll find Scala’s “smart” digital signage solutions — a combination of digital displays, sensors and AI to deliver a truly personalized experience to your audience. As you’re looking at your 2023 goals, are you looking to do more with less? Pivot to shopper preferences in real time? Overcome inefficiencies? Offset lack of labor? All our solutions, both customer-facing and back of the house, open up ways to take on these challenges and succeed.\\n\\n## Next Gen Retail Tech at EuroShop 2023\\n\\nSoon after ISE, the European trade show tour continues. We’re heading to EuroShop 2023, in Düsseldorf, Germany, 26 February - 2 March. Retailers from all over the world will be attending to see the latest tech, travel through immersive experiences, and create lasting connections and partnerships with leading retail brands. This year, EuroShop created the eight dimensions of retail which consists of product specific experiences that are grouped together for seamless navigation of the event. \\n\\n### Scala Retail Tech at EuroShop 2023\\n\\nOn display, you’ll find retail-focused solutions that use technology in the store to greatly increase customer engagement and make the shopping experience easy, consistent and repeatable. Incorporating these factors throughout the entire shopping journey are paramount to ensure that casual shoppers become loyal customers. Customers’ needs and expectations of in-store shopping have changed drastically since the pandemic, and the retail industry is continuing to implement digital solutions to improve their in-store environment. We’ll showcase our digital signs, automated ordering systems, gondola displays and more in multiple retail settings to demonstrate the versatility of these modernized digital technologies. If you’d like to schedule a private tour of our booth, click [here](https://www3.scala.com/scala-on-euroshop-2023). \\n\\n## Scala Marketing Technology Solutions — What to Expect to See\\n\\nOur in-booth displays will include Scala hardware, software and sensor-based solutions. When you walk through the booth you will see an immersive new customer experience and try out some of our top solutions. Each solution touches on different aspects of engagement throughout the in-store journey. \\n\\nScala’s interactive [Lift and Learn with Assisted Selling Kiosk](https://www.youtube.com/watch?v=86wRANXNJgc) (ASK™)  automates and enhances product discovery. On-screen messaging informs customers about the product while they are comparing and making decisions. Lift two items from the fixture to trigger the display content to update, helping compare products. An innovative new feature, virtual assistant, allows shoppers to call an expert with embedded peer-to-peer video. This solution was very popular at NRF, with ideas for shoppers to be assisted through the purchase of more complex products, such as electronics, wine or power tools, eliminating the need for a product expert to be constantly manning that area of the store. \\n\\nOur [Gondola](https://www.youtube.com/watch?v=9W62LORCNUQ) solution shows how digital signage can evolve your in-aisle experience, with large format displays, tablets and digital shelf edge displays increasing engagement. Our own hardware, sleek Scala digital [shelf-edge displays](https://www.scala.com/en/products/hardware/linq-shelf-edge-displays/) are great for in-aisle shopping, order pickup areas, end-cap displays and more to create a modern customer experience that is clutter-free, clearly marked and updatable in real time (think split second pricing changes). Additionally, our [digital menu board and ordering system](https://www.youtube.com/watch?v=Ts6Q4c1mcsI) improves and automates customer ordering and pickup with tablet-based ordering and digital shelf edge displays, while also improving back of house operations, speed of service and ensuring order accuracy. The solutions on display will be showcasing specific industry settings, but our scalable solutions can be used across all retail sectors such as, fashion, beauty, grocery, transportation, corporate communications, QSR, and much more. \\n\\nWe’ll also show dashboards, heatmaps and data from sensor-based insights that can be gathered throughout your store, or in this case, our booth. To achieve the most personalized, responsive shopping journeys, stores need to be able to understand how customers are interacting with their stores, where they walk, how long they dwell in front of displays, and whether changes in planogram influence that behavior. Stop by to see how our own Walkbase technology can be a major player in bringing personalized shopping experiences and messages to your store. \\n\\nWe are thrilled to be exhibiting our solutions at both ISE and EuroShop at the beginning of this event-filled year! \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2cmazr5DnP2ZA47jMPokE2","type":"Entry","createdAt":"2023-01-25T20:56:19.604Z","updatedAt":"2023-01-25T20:56:19.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Kicking_off_2023_Trade_shows"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"41i12tprObdaN6KsLdXRyD"}}},"title":{"en-US":"Blog | Kicking off 2023 Trade Shows in Europe - ISE and EuroShop 2023  "},"description":{"en-US":"If the US’s largest retail trade show is any indicator, trade shows are back and thriving."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7cOjEmEX2RgVmF91hHAxxy","type":"Entry","createdAt":"2023-01-18T15:08:05.683Z","updatedAt":"2023-01-18T15:08:05.683Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Top Addition to Drive Thru: Digital Preview Menu Boards_2023"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In 2022, we saw digital solutions and digital restaurant technology continue to become the customer satisfaction benchmark for Top 10 quick service restaurants and beyond. In terms of priming the purchase, one feature has been a standout: digital preview menu boards.\\n\\nAccording to a 2021 study by QSR Magazine surveying 313 drive thru locations that were geographically balanced, 67.7% of Taco Bells, 60% of Burger Kings, and 65.6% of McDonald’s had a pre-sell menu board. These numbers have only continued to rise, despite the fact that preview menu boards are not absolutely necessary in a digital drive thru project. (\\"The 2021 QSR magazine Drive-Thru Study: Pre-sell Menuboard\\", QSR Magazine). Digital preview menu boards are an investment in customer experience, allowing you to greet and inform customers, getting them ready as they approach the ordering point. \\n\\nTop brands are implementing preview digital menu boards at scale because of the results. How do you predict and measure the results of a preview digital menu board? And how do we implement these solutions?\\n\\n### What is a Preview Menu Board?\\nA preview menu board is a tool used in the restaurant industry to showcase menu items in a place where they cannot be purchased immediately. The preview menu board is usually displayed in a prominent location, such as the front of the restaurant or as the first digital sign in a drive thru. \\n\\nThey are used to attract new customers, generate interest and encourage behaviors or modes of behavior, like trying new or high margin menu items, seasonal offerings or LTOs.\\n\\nThe preview menu board has always been a powerful way for quick service restaurants to influence customers. But to understand how they work, we need a psychological “primer.”\\n\\n### What it Means to Prime the Purchase\\n\\nIndeed, it is all about priming. The preview menu board is the first point of contact in the drive thru. It\'s not there to sell a sandwich; it is there to prime customers so that they are better prepared to engage with your business productively. This can lead to high margins, greater satisfaction and improved speed of the drive thru trip. \\n\\nPriming is a powerful tool for influencing consumers in their purchasing decisions. By creating content that speaks to emotional needs and states, companies can prime attitudes toward particular products or services. Consumers primed with these attitudes and expectations make different purchase decisions than they do without priming. (“Enhancing consumer behavior with implementation intentions”, Gollwitzer, Bieleke and Sheeran).\\n\\nLet\'s say you want customers to buy the new seasonal meal deal — the soup, cookie and hot beverage bundle — that day. It’s relatively easy for your crew to make, it’s appealing to your customer base, and corporate wants to push sales of this deal. Priming customers with content that reminds them of the value of being economical, even tying that value directly to your brand, will increase the disposition of a customer. They will not only understand your brand as economical, but it also emphasizes economic choices.\\n\\n### Why are Digital Menu Boards so Good at Priming?\\n\\nWithout a digital menu board, priming is possible, but it is impossible to get right. You could set up a static board, but by the time you designed, printed, shipped and installed that content to your stores, it would be obsolete. Digital menu boards are key in the ability to take messages, promotions and ads and swap, test and swap again. Also, geographic disparities would also confound your efforts with complexity and lackluster results.\\n\\n### The Advantages of a Content Management System (CMS) for Digital Menu Board Optimization\\n\\nDigital menu boards with a tech-forward Content Management System allow digital preview menu boards to deploy content according to any factor that you deem important. One common example is dayparting — promoting content according to the time of day. Coffee and breakfast connect more in the morning than in the afternoon and evening. Another example is weather. Why show the icy cold lemonade when it’s morning and 20 degrees F outside? The same is true of other emotional changes that occur due to circadian rhythms, customer segments and other externalities.\\n\\nReaching consumers on an emotional level requires content to meet them where they are. Your customers are also your audience throughout the entire ordering and pickup journey. Content that seems depersonalized and generic does not influence; it alienates. Digital menu boards give brands the technical means to deliver the right content at the right time, so that it has the desired impact near the point of sale.\\n\\nDigital also allows brands to test the efficacy of their preview boards across the network. With the right data science team, you can deliver iterative tests that teach your organization how to prime customers with increasing efficacy. This is part of what makes digital menu boards so powerful. The flexibility to adapt images and messaging quickly and easily, based on real data, drives more customer centricity and strategic goals.\\n\\n### Why is Drive Thru an Ideal Location for Preview Menu Boards?\\n\\nThe drive thru is one of the most significant points in customer journeys where priming makes sense for the business and the customer. \\n1. The drive thru is cleanly segmented, allowing digital menu boards to fulfill discrete positions of the experience, while focusing attention on the preview. \\n2. The addition of a digital preview menu board adds Marketing real estate and delivers a larger overall presence. Flashy video and high definition imagery attract the attention of passersby, leading to greater brand awareness for existing customers, and when seen at the right moment, new customers.\\n3. Greet and welcome the customer while reducing perceived wait time, using the digital preview board to extend the service experience.\\n\\nThese three reasons ensure that preview menu boards will continue to rise in popularity with digital drive thru in the fastest growing quick service restaurants.\\n\\n### Exploring Preview Menu Boards for Your Business\\n\\nA technology proud partner of 8 out of the top 10 quick service restaurants, STRATACACHE can help your business at any stage in your digital journey. No matter the scope or scale, we come with experience gained by the best, most iconic, innovative brands in the world, and we would love to help you jumpstart your next project.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"504oXDkTc3reAi0GLN47xu","type":"Entry","createdAt":"2023-01-18T15:08:01.511Z","updatedAt":"2023-01-18T15:08:01.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Top Addition to Drive Thru: Digital Preview Menu Boards_2023"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7l0xwRnQMqPJOCZPpBvRPl"}}},"title":{"en-US":"Blog | Top Addition to Drive Thru: Digital Preview Menu Boards"},"description":{"en-US":"Preview menu boards in drive thrus are transforming the customer experience by creating dynamic advertisements to drive product sales. 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here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5vskSgEoP65FdZjG9gYvP8"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1mDuUM6toMWoOx8O8eJSGP","type":"Entry","createdAt":"2022-11-11T10:25:32.155Z","updatedAt":"2022-11-11T10:25:32.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"edge-of-tomorrow-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"With 76% of purchase decisions and 80% of brand-switch decisions made at the shelf edge,  there is massive potential for brands to influence customer decision making and increase sales using shelf edge digital signage. \\n\\nExplore the potential for brands to increase sales, reduce waste and create incremental revenue opportunities with shelf-edge digital signage in the latest white paper from Scala. Using international data and specific use cases, the paper examines the potential for shelf edge digital signage to revolutionize operations across retail. \\n\\n## Discover how: \\n- Shelf edge signage influences the journey to purchase \\n- The role shelf edge signage has in minimizing food waste \\n- The impact of labor and stock shortages can be mitigated by shelf edge technology\\n- Sensor and data integration can create personalized shopping experiences"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"48BsVNHwcjseWNBBaM8Jk5","type":"Entry","createdAt":"2022-11-11T10:19:41.381Z","updatedAt":"2022-11-11T10:19:41.381Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-edge-of-tomorrow-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3fma10LY389lzNLjYvxTlY"}}},"title":{"en-US":"White Paper | Edge of Tomorrow"},"description":{"en-US":"Set to revolutionize retail, discover what shelf edge digital signage can offer your brand."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66hDfBZFfrJnudazz47OSD","type":"Entry","createdAt":"2022-08-29T13:25:51.599Z","updatedAt":"2022-10-28T08:34:49.579Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_An Interview with Josh Bunce - CEO and Founder of Inurface Media_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What excites you the most about the work you and the team do at inurface?   \\nWorking in the way we do at inurface gives the whole team the opportunity to work with global brands and transform their stores into digitally immersive retail hot spots. The rise of e-commerce has meant physical retail has been in decline for the last few years, and COVID-19 really hasn’t helped. Providing innovative, exciting audio visual solutions means we are able to help brands regain their physical presence and once again dominate the high-street – connecting customers and brands in more exciting ways than ever before.\\n\\nThere is absolutely no doubt that the whole team at inurface media is incredibly proud of the work we do, especially when we see a project come to life from the very first meeting to the grand opening of a store!\\n\\n## What have been some of the biggest changes that you have seen in the way that brands have employed audio visual technology over your career?  \\nWhen we first started in the industry things were making the transition from paper billboards to digital out of home (DOOH) screens and they were the most popular solution on the market – mainly because the rest was yet to come. In the early days only big flagship stores would be the ones with large-scale LED screens and digital displays. Now however, brands are choosing not only to go digital across the whole estate, but to also up the ante by installing cutting edge AV solutions that take the customer experience to a whole new level\\n\\nThere has also been an increase in demand for interactive and personalized experiences, which has been heavily noticed by our sister company and experiential providers <a href=\\"https://www.wearexi.com/\\" target=\\"_blank\\">We Are Xi</a>. This has resulted in brands increasing the amount of interactive installations across both their physical stores and as pop ups across the globe, as well as installing intelligent technology that can help with merchandising, customer habit forecasting and customer analytics.\\n\\nIt is definitely fair to say brands aren’t just becoming more digital by installing a few screens, they are becoming more digitally savvy by installing technology that can help them understand their customers.\\n\\n## What is it that you like most about working with Scala?  \\nWhen we work on any project one of the things we pride ourselves on is being reliable, which is why we like working with Scala. Scala has a long, reputable history as a leader in their industry, and are always able to provide us with the most up-to-date technology for our clients. Scala has a flexible platform that is heavily retail focused. When we work with retailers, a key offering we provide is the ability to develop custom solutions which is why working with Scala suits us so well. Not only is the platform brilliant for custom developments and integrations, it is also open to external integrations making it easy to develop and manage content for each of our clients.\\n\\n## Are there any particular projects of which you are especially proud?  \\nWe are proud of all of our projects. Each install not only defines us as a business but also helps us constantly improve our offerings and our growth as a company. Over the last year we have been incredibly busy developing lots of new key retail stores such as;\\n\\nSports Direct, Oxford Street & Birmingham New Street – In the last 2 years, Sports Direct have opened two new ground breaking flagship stores that we have loved being a part of. The new retail destinations aka digitally immersive, interactive hubs are bursting with interactive experiences, digital technology, audio solutions and innovative analytics. The Oxford Street store alone has the most LED in a retail environment to date and we are incredibly proud to have been a part of its development.\\n\\n<a href=\\"https://www.scala.com/en/casestudies/creating-an-omnichannel-experience-for-boohoo/\\" target=\\"_blank\\">Boohoo Corporate spaces</a> – Our AV Award winning project with Boohoo saw us transform typical corporate office spaces into exciting, multi-use digital hubs for day-to-day office use and for PR events. The offices are both supplied with a mix of large-scale LED, interactive photo-booths, window displays, boardroom screens and audio equipment. \\n\\n<a href=\\"https://www.scala.com/en/casestudies/creating-a-digitally-driven-store-for-the-debenhams-beauty-bar/\\" target=\\"_blank\\">Debenhams Beauty bar</a> – Since Boohoo took ownership of Debenhams after their store closures in 2020, the department store has only been accessible through e-commerce however, they have now ventured back into bricks and mortar with their latest venture alongside Boohoo; Debenhams Beauty Bar. The store has opened in Manchester Arndale with a main focus on beauty retail. The brand has enhanced the digital world, installing a mix of LED screens and an exciting social wall installed by our sister company  We Are Xi that displays UGC in store.\\n\\n## Where do you think are the opportunities for brands to use digital solutions in the future?\\nWhether brands are enhancing their existing digital solutions, or simply installing digital solutions for the first time, a key opportunity is definitely the addition of analytic software and interactive AV solutions. Analytic software is key for any brand – especially retailers, looking to connect with their customers. Analytic software can complement existing digital signage or work well on its own. Analytics have many benefits for the brands employing them such as providing key customer insights, improving marketing ROI, optimizing in-store operations and allowing brands to understand how customers shop and what they actually want to buy. \\n\\n## What do you wish brands knew about digital AV solutions?  \\nWhen our clients approach us a lot of them are under the illusion that AV solutions are still quite simplistic in terms of how they can look, and complicated in terms of how their content is managed. This really isn’t the case. There is a misconception that the extent of digital signage literally ends at the sign but the possibilities are so much more than that. Our solutions range from simple screens to clever interactive solutions that actually connect brands to their customers. What’s more, there is a whole hidden underframe of analytic technology that enables brands to physically learn about their customers so they can offer informed promotions, send personalized emails and determine the merchandising layout of their store.\\n\\n## What are the future goals for you and inurface? \\nThis year we are focusing on how we can focus on our global growth. Over the last few years we have gradually expanded into areas of Europe, but in the coming year we want to push our global capabilities. Working with our partner brand Xi, we already have a few exciting projects popping up across the globe and we are challenging ourselves to work on as many as we can in the coming year.\\n\\nWe are proud to have acquired <a href=\\"https://www.wearexi.com/\\" target=\\"_blank\\">We Are Xi</a> – the interactive, experiential arm of the inurface group. As we continue to grow, we are looking to expand our group even further with the acquisition of another brand that will help us increase our offering and venture into other markets that we would love to serve.\\n\\nWe are always looking for ways to enhance our solutions and provide the best possible offerings for our clients. As we move forwards we will strive to continue to develop new technologies that meet our customers’ needs and set them way ahead of their competitors."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JnfhNuBSdT8Rm1emKq3k7","type":"Entry","createdAt":"2022-08-29T13:19:37.333Z","updatedAt":"2022-10-28T08:31:55.534Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_An Interview with Josh Bunce - CEO and Founder of Inurface Media_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5OBQxmv9ouuQY3xUszWdzV"}}},"title":{"en-US":"Article | An Interview with Josh Bunce - CEO and Founder of inurface media"},"description":{"en-US":"Josh Bunce, CEO and Founder of iuf Group shares his insight into what makes a successful digital project and what he wishes brands knew about digital solutions."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6LMTvvQ3LROcNmpXx4s2vz","type":"Entry","createdAt":"2022-10-04T14:35:00.950Z","updatedAt":"2022-10-10T18:39:45.799Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Restaurant & Takeaway Innovation Expo_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Soon, Scala is setting up at the [Restaurant & Takeaway Innovation Expo](https://www.takeawayexpo.co.uk/visit/). The event is a great opportunity for those working across the hospitality industry to share ideas, see new technologies and make new contacts. We are excited to be taking part. \\n\\nWe have written before about the challenges facing hospitality, as well as the opportunities that food-to-go can bring to industries such as grocery or convenience retail. At the Restaurant & Takeaway Innovation Expo, we will be demonstrating the solutions that we have described and hopefully hearing from hospitality brands about the challenges that they face and the goals that they would like to reach.\\n\\nAn integrated digital solution can provide huge business benefits to restaurants, whether it is providing convenient ordering and fulfillment solutions, or automatically changing digital menu boards and promotions based on external factors such as employee numbers, ingredient availability or the weather. In the US, our parent company STRATACACHE, technology supplier to eight of the top ten American QSR brands have seen great results with an automated CMS that prioritizes the promotion of certain items based on the weather. Brands in the US are testing the success and ROI of this technology and, as a global company, our teams are sharing best practices to bring tech to market, and do it at scale. This is one demonstrable benefit of an integrated solution. But there are many more and we are keen to share the expertise of Scala and learn more from hospitality professionals. Digital menu boards are fundamental to a positive consumer experience. Digital menu boards in the kitchen and behind the ordering counter help to increase efficiency, increase sales and help with overall daily challenges including labor and supply. \\n\\nAt the show we’ll be displaying digital menu boards and a digital ordering system; back of house team communications tools; street-facing digital signage (and the huge impact this has on attracting attention); digital shelf edge signage; and advertising signage. Are your goals to increase loyalty? Bring in new customers? Improve speed of service? Create a consistent experience at scale? Perhaps all of the above. We’re ready to start the conversation about how we’re helping major global brands accomplish this and more. Why Scala? As part of the STRATACACHE family of companies, we’re powering 750,000+ digital menu boards globally, including powering various solutions, including digital menu boards, ordering kiosks, automation solutions, digital drive thru experiences and more. \\n\\nHospitality spans many areas, and Scala has proven success and expertise across industries such as quick service restaurants, fast casual and traditional restaurants, entertainment, hotels, convenience stores and more. It would be great to meet as many people at the Innovation Expo as possible.\\n\\nIf you’re planning to attend and would like to tour the Scala QSR solutions technologies then please get in touch or visit us at stand M10. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"51KZsJHlYm12IRt3w7PKVa","type":"Entry","createdAt":"2022-10-04T14:34:05.329Z","updatedAt":"2022-10-04T14:34:05.329Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Restaurant & Takeaway Innovation Expo_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4eai8MBIPEaDp9ypOlGi4H"}}},"title":{"en-US":"Blog | Restaurant & Takeaway Innovation Expo"},"description":{"en-US":"Darren Cremins looks ahead to meeting hospitality leaders at the Restaurant & Takeaway Innovation Expo at ExCel London"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1X1UC3czkPi87BGd4BUK2p","type":"Entry","createdAt":"2022-08-30T10:10:33.441Z","updatedAt":"2022-08-30T11:46:53.845Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Scala will be joining &e at GITEX_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5veGsihthSSSjAhlOVmh7U"}}},"title":{"en-US":"Blog | Scala will be joining &e at GITEX"},"description":{"en-US":"Harry Horn looks ahead to Scala’s involvement in GITEX Global and what technology visitors can expect to see"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7lIl3sSYkYdIKjwYdTNp0d","type":"Entry","createdAt":"2022-08-30T11:41:50.401Z","updatedAt":"2022-08-30T11:41:50.401Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala will be joining &e at GITEX_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Later this month Scala will be attending GITEX Global for the first time. Guests of global technology and investment conglomerate  e& (formerly known as Etisalat Group), we are honored and excited to have been invited to take part in one of the world’s most dynamic and inclusive tech shows. \\n\\nScala has been helping various brands across the Middle East and North Africa. <a href=\\"https://www.scala.com/en/casestudies/first-abu-dhabi-bank/\\" target=\\"_blank\\">First Abu Dhabi Bank</a> uses Scala hardware and software to invigorate and modernize its Head Office branch in Cairo. We’ve also helped more traditional retail spaces offer more to their customers through effective digital signage and self service solutions. Through Scala, brands have been able to not only improve their customer offering but also offset some of the risks being posed by labor shortages, supply chain concerns and the impact of customer’s rising costs of living. In addition to creating efficiencies and maximizing sales, Scala also provides analytic solutions for businesses, equipping them with the key data they need to improve operations further and demonstrate value. \\n\\nThe Scala technology that will be available on the e& stand are three integrated solutions that have proven very popular when we have taken them to other shows. Each demonstrates the power of integrated solutions to give shoppers something a bit special while also delivering a clear ROI to brands. <a href=\\"https://www.youtube.com/watch?v=86wRANXNJgc&t=4s\\" target=\\"_blank\\">Scala’s Lift and Learn with ASK</a>, configured as an experience to discover and compare mobile phones, gives brands key insights into shopper interest while also mitigating employee shortages. The integrated <a href=\\"https://www.youtube.com/watch?v=Ts6Q4c1mcsI\\" target=\\"_blank\\">Digital Menu Board and Ordering system</a> from Scala optimizes staff and ingredient availability, provides for easy customer communications while creating proven upsell opportunities. The third solution on show at GITEX Global, <a href=\\"https://www.youtube.com/watch?v=9W62LORCNUQ&t=1s\\" target=\\"_blank\\">Scala’s Gondola</a> is a versatile solution suitable for a variety of retail types that showcases our <a href=\\"https://www.scala.com/en/products/hardware/linq-shelf-edge-displays/\\" target=\\"_blank\\">LINQ all-in-one shelf edge displays</a>. \\n\\nWe’re excited to be joining e& at GITEX Global and to be sharing a selection of our solutions with the attendees of the event. GITEX Global attracts attendees from a variety of different fields and I am keen to hear their feedback on the Scala technology and how it could be applied to work for them. \\n\\nFind out more about the solutions that we’ll be showing at GITEX Global by reading <a href=\\"https://www.scala.com/en/about/news/scala-makes-its-debut-at-gitex-global-in-dubai-next-month/\\" target=\\"_blank\\">the press release</a>, visiting <a href=\\"https://www.scala.com/en/about/events/gitex-global-2022/\\" target=\\"_blank\\">the event page</a> or getting in touch. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Hd8wKEihdifoyvlwTpWZI","type":"Entry","createdAt":"2022-08-26T10:18:08.141Z","updatedAt":"2022-08-30T10:10:35.027Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Winning Awards and Audience Attention_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7h4feMfvIYPZ8XofCGsR97"}}},"title":{"en-US":"Blog | Winning Awards and Audience Attention"},"description":{"en-US":"As the Digital Signage Awards are announced, Harry Horn celebrates the Scala wins and explores what makes a digital experience win awards and customer loyalty. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZRcq0Z9YAuie15qNhw7BU","type":"Entry","createdAt":"2022-07-11T11:51:49.313Z","updatedAt":"2022-08-29T13:26:14.158Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Scala Enterprise 12.70 and What Lies Ahead _2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What do you think is most exciting about what’s new in Scala Enterprise 12.70?\\n\\nAITA:  This new release introduced a number of new features that I think our customers are going to love. First, we’ve progressed with our goal of improving visibility into overall platform health by enhancing our “Player Health Rollup” in Scala Content Manager. We’ve added two new charts — Plan Status and Inventory Status.\\n\\nWe are also committed to adding innovative features into our product with each release. R12.70 provides early access to our 64-bit Windows player engine, planned to be generally available towards the end of this year.  Transitioning to 64-bit Windows will allow us to improve performance of our players, unify our Linux and Windows codebases and release more cutting edge features on an up-to-date architecture with each release.  \\n\\nFinally, R12.70 introduces a new way for our players to be provisioned. This new “enhanced provisioning” process allows installers to connect to the player via their mobile phone or laptop and configure it via a downloadable file. The entire process takes just a few minutes and is easily repeatable.  Enhanced provisioning is currently only available for our digital shelf edge hardware, but support will expand to our entire player and tablet product lines over the course of the next few releases.\\n\\n## Is digital signage hardware playing a big role in Scala’s product roadmap?\\n\\nAITA:  Absolutely. We keep a very close eye on the digital signage hardware landscape to ensure that we are adding features in the roadmap that can take advantage of those improvements. Customer expectations and use cases will advance as new hardware becomes available. We do our best to ensure our product roadmap is ahead of the curve, able to support new hardware and innovative features that take advantage of those underlying architectural advances.\\n\\n## What are some of the hot topics and priorities you see consistently coming up in your conversations with marketers and innovators, as well as Scala’s own teams globally?\\n\\nAITA:  It’s clear that the Scala platform is one that is extremely powerful.  When talking with our more advanced customers, the flexibility that it affords around custom scripting via Python and ScalaScript is priceless. With that in mind, feedback continues to indicate that users want more than just the capability to show content on a screen. They expect tighter integration into the other third-party applications in their ecosystem — whether they be focused at platform health or system analytics. Customers also want the user interface to be intuitive and easy to navigate.  We continue to zero in on how we can improve our user experience and increase efficiency where possible.  This will be an evergreen initiative that we will discuss with each release.\\n\\nScala has hit a stride with its release cycle, twice a year. Are these discrete enhancements and features, or are they strategically tied together? \\n\\nAITA:  In late 2020, we made a philosophical process change to provide our customers and partners with a release every six months — each year in spring and fall. This cadence provides benefits in a few different ways. First, committing to a predictable schedule allows our customers and partners to better plan their resources for future planning. Second, quicker time to market with releases gives the ability to take advantage of new features sooner. Should a customer choose to not upgrade their platform, they can have confidence that another release is coming in the next six months. I’m extremely proud of our Engineering team and their ability to execute on this new cadence for three consecutive releases.\\n\\nWith that said, every release builds on the previous one. As we build the roadmap, it’s a mixture of tactical enhancements that may be very straightforward, along with broader multi-year strategic features that incrementally improve with each release and comply with Scala’s overall multi-year vision.\\n\\n## Can you give insight into future builds and features?\\n\\nAITA:  We’re already hard at work on our fall 2022 release.  I don’t want to give away too much, but the candidate feature set contains a few additions to our platform that I think will delight our users, while also setting the stage for some larger innovative enhancements in 2023.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6MzROjLmfo28ivlpm89AP9","type":"Entry","createdAt":"2022-08-26T10:28:40.402Z","updatedAt":"2022-08-26T10:28:40.402Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Winning Awards and Audience Attention_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Last night the winners of the 2022 Digital Signage Awards were announced. Scala was integral to two of the winners: First Abu Dhabi Bank (FAB) with Synchronized Business Solutions (SBS) and the Kiehl\'s Lift and Learn experience with Pixel Inspiration. \\n\\nWe are understandably very proud to have been involved in these projects and thrilled that each has been recognized by the Digital Signage Awards judging panel. In both cases, Scala technology was effectively utilized to create a seamless and engaging experience for audiences. What I particularly like is the way in which both winning projects demonstrate the role that digital solutions have to play in creating exemplary customer experiences while also conveying the core values of a brand. Each also has the potential to give the brands key insights into customer activity and interest which can be used to hone offerings further and create an even more streamlined and effective customer experience. \\n\\nWith <a href=\\"https://www.scala.com/en/casestudies/first-abu-dhabi-bank/\\" target=\\"_blank\\">First Abu Dhabi Bank</a>, which won the award for Retail Banking, Scala worked with SBS Egypt to create a customer experience that conveys the innovative and future-facing sensibilities of the bank. The head office branch in Cairo has been transformed with an integrated solution that stretches from the lobby to kiosks to meeting room displays, eliminating paper collateral and creating a digitally-inclusive environment. \\n\\n<a href=\\"https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/\\" target=\\"_blank\\">The Lift and Learn experience </a> created by Pixel Inspiration for Kiehl’s won the award for Creative Execution: Visual Experience. We’ve seen a lot of interest in the <a href=\\"https://www.youtube.com/watch?v=86wRANXNJgc\\" target=\\"_blank\\"> Scala Lift and Learn</a> solution at the trade shows at which we have appeared this year. The way that Kiehl’s have implemented a Lift and Learn experience shows the potential of a digital installation to encourage customers to explore product attributes in a way that cannot be achieved online. The mix of tactile and digital is a unique in-store experience and one that gives brands a way to encourage additional sales as well gain insights into what products are being selected and compared by customers. \\n\\nBoth of these award-winning projects show the diverse ways that brands can communicate with their customers and the versatility of digital signage and software. In both cases the customer journey has fully been considered with digital signage and technology used only where it makes sense to do so. In this way, digital signage enhances the customer’s experience with the brand rather than impeding it. By creating experiences that welcome customers while giving them clear information on where to find what they are looking for, or giving them an opportunity to compare different products, FAB and Kiehl’s show that they respect the time that the customer has chosen to spend with their brand. \\n\\nDemonstrating this appreciation of a customer’s time is key, regardless of business type. In a time-poor world, customers should feel rewarded for sharing their time and not feel that their time has been squandered by unnecessary delays. Thoughtful and reliable digital technology can create moments that reward customers with delightful if not magical moments while also giving them the information (or products) that they need in a way that is fast and convenient. I feel that both of the award-winning solutions recognized by the Digital Signage Awards do just that. \\n\\nPlease take a look at the case studies for <a href=\\"https://www.scala.com/en/casestudies/first-abu-dhabi-bank/\\" target=\\"_blank\\">First Abu Dhabi Bank</a> and <a href=\\"https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/\\" target=\\"_blank\\">Kiehl’s</a>. If you have any questions about either project or would like to learn more about how digital solutions can help your brand communicate more effectively with your customers, then please get in touch with the Scala team. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3KlG4oNyNGusbzNgWVz5Em","type":"Entry","createdAt":"2022-08-02T19:38:12.165Z","updatedAt":"2022-08-05T13:05:09.543Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Digital Signs of the Summer_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Summer is the season for trips - whether it\'s a holiday abroad or a day out to a local museum, theater or sports ground. \\n\\nDigital solutions, including digital signage offer entertainment centers and travel hubs a crucial way to better communicate with the public – from wayfinding to queue management, event promotion and creating a way for businesses to generate incremental additional revenue. In addition, when combined with analytic technology, digital solutions also give brands key insights that can be used to optimize their offering, deepening visitor interactions to create a better experience for visitors and strengthen business operations. \\n\\nScala has provided digital screens and software to a variety of leisure and entertainment centers such as sports stadiums, <a href=\\"https://www.scala.com/en/casestudies/v-and-a-stylish-digital-ticketing/\\" target=\\"_blank\\">museums</a>, <a href=\\"https://www.scala.com/en/casestudies/solution-powers-460-screens-for-leading-cinema-chain-formula-kino/\\" target=\\"_blank\\">cinemas</a>and <a href=\\"https://www.scala.com/en/casestudies/liseberg-catches-visitors-attention-with-digital-signage/\\" target=\\"_blank\\">theme parks</a> as well as travel hubs including train stations and <a href=\\"https://www.scala.com/en/casestudies/helps-bristol-airport-deploy-digital-signage/\\" target=\\"_blank\\">airports</a>. Using Scala software and hardware solutions across their premises, businesses have been able to introduce key efficiencies to offset the threats of labor and supply shortages as well as offering a more welcoming experience for guests. Digital solutions can be used across a variety of premises. A few applications are explored below. \\n\\n# Exterior Promotions \\n\\nBright exterior digital signage can attract attention and inform passersby of the offering inside a premises such as special events, menu items, upcoming exhibitions and showing times.\\n\\nDigital signage placed on the exterior of an entertainment space has an important role to play in promoting the venue and its upcoming events. Large high brightness screens provide an advertising channel for venues to showcase their own exhibitions, concerts or sports games while smaller format external screens can be used as additional points of promotion. Smaller screens can also be used as a way for visitors to find out more about an upcoming event, share the information with friends or book tickets. \\n\\nIn addition to promoting events taking place at the location itself, these larger exterior screens can also serve as a way to reinforce brand values of a space, displaying messages of celebration or sympathies in accordance to current events or sharing select social posts. The digital screens also present a DOOH opportunity for other brands providing a revenue opportunity for the venue such as in <a href=\\"https://www.scala.com/en/casestudies/taipei-arena-uses-social-media-in-giant-dooh-install/\\" target=\\"_blank\\">Taipei Arena</a>. \\n\\n# Ticketing \\n\\nDigital signage and connected solutions offer a crucial role once guests enter an entertainment center or travel hub. Visitors can learn more about what is happening within a venue and, as with the stylish Scala-powered digital ticketing video wall in the prestigious <a href=\\"https://www.scala.com/en/casestudies/v-and-a-stylish-digital-ticketing/\\" target=\\"_blank\\">Victoria and Albert (V&A) Museum in London</a>, also book, pay for and print tickets.  \\n\\nTicket purchases can alo be made on more traditionally configured touchscreen tablets in the venue, relieving staff for other duties. Through digital, service can be delivered in a variety of languages – a key offering in international tourist attractions. Promotional content can also be triggered automatically depending on variables such as weather or queue times. When thunderstorms are on the horizon, plastic ponchos and indoor attractions could be featured more prominently on ticket kiosks as suggested add-ons to a purchase while, on hot days, drinks and reservations in the on-site cafe(s) could be shown. These ticketing screens can also inform guests of average wait times across a space such as theme park or museum as well as any broken attractions or unavailable facilities in an effort to minimize guest frustrations. When not being used for ticket purchases, these ticketing screens can be used to showcase upcoming events or for partner promotions to generate an incremental income. \\n\\n# Queue Management\\n\\nAs courier company FedEx once declared “Waiting is frustrating, demoralizing, agonizing, aggravating, annoying, time consuming and incredibly expensive.”[[1]](#ftnt1) \\n\\nWith digital solutions, queuing systems can be effectively managed with wait times clearly communicated to guests. Wait times for theme park rides or tours can be shown at the entrance to the ride, on central larger-format wayfinding signage or on a guest’s personal device. A queue management CMS can show those waiting in a lobby area, restaurant or departure gate the order in which they will be attended to while also showing relevant promotional or safety information. \\n\\nIn addition to providing the CMS to communicate wait times and manage queues, a good digital solution can go a long way in making a guest feel better about the wait that they are experiencing. Research shows that unexplained and uncertain waits feel longer than those with a reason or a known duration.[[2]](#ftnt2) Digital screens can explain the reasons for the delay as well as the expected wait times. Depending on the length of the line, digital signs at different points in the queue can let guests know how much longer to go. In addition to sharing this information, promotional or entertaining messaging, even interactive gaming content, can be displayed as part of the queuing system to entertain visitors in line. \\n\\nAs well as wait times, other data that might be of interest to guests such as current capacity, allocated seats or predicted occupancy or anticipated future wait times could be shared on digital signage or on a brand app. This data can be determined using integrated sensors and analytic tools such as <a href=\\"https://www.walkbase.com/\\" target=\\"_blank\\">Walkbase TREQ</a> and shared on digital displays or via a personal device. \\n\\nDigital solutions and tools such as Walkbase TREQ can also provide key insight into the ways the queuing at a venue forms and grows, revealing useful insights into how to minimize wait times and queue lengths to create a safer and better experience for guests and staff alike. \\n\\n# Wayfinding\\n\\nGetting people where they need to be is no easy task across a large entertainment center, gallery or theme park. Interactive digital signage offers powerful solutions to relegate the awkwardly folded, printed map to the pages of history.\\n\\nA digital wayfinding solution can instantly improve the visitor experience with clear routes to the destination they require. Visitors can interact with a digital map in a variety of ways including touch, text search or, as with <a href=\\"https://www.youtube.com/watch?v=NhUgTggC_7k\\" target=\\"_blank\\">Scala’s Pick and Play solution</a>, their own mobile device via a QR code. A well-implemented wayfinding solution can dramatically reduce the time a staffer needs to spend on giving visitors directions, freeing them up for other tasks. In tourist attractions a digital wayfinding solution can be accessed in a variety of languages and operate at various levels of personalization and sophistication. For example, a family at a large museum could use a wayfinding digital solution to discover particular rooms or exhibits based on their age, interests or what they saw on previous visits. At a theme park, visitors could be directed to particular rides based on type or projected wait times. Digital wayfinding solutions can also offer more than just directions, displaying information such as public transport timetables as well the weather forecast so that visitors can better plan their visit. This level of personalization and appreciation of what visitors need to have a most enjoyable experience will serve brands well to encourage repeat visits and welcome new guests. \\n\\nDigital wayfinding tools offer another way for entertainment brands to make incremental income by offering promotional space on signage. Restaurants near a stadium can pay to be promoted on the stadium’s screens as could brands or licenses being sold within a gift shop. Safety messages can also be shown as needed. With one digital screen, a multitude of needs, both brand and visitor, can be served. \\n\\n# Interactive Experiences\\n\\nWith the right digital solutions, decades or millennia can be crossed in an instant, stories shared and answers uncovered. Digital has a great deal to offer when it comes to creating more meaningful experiences for visitors. In a museum setting, digital timelines can bring context to exhibits, an experience that can be cultivated further with digital enhancements such as augmented or virtual reality.  As digital screens provide an endless aisle solution to retail brands, they can provide an endless archive for museum settings where images and videos can be accessed by visitors that want to find out more than the footprint of an exhibition space would allow. \\n\\nA powerful and reliable CMS is required to drive these opportunities. <a href=\\"https://www.scala.com/en/casestudies/fortuna-sittard-museum/\\" target=\\"_blank\\">The Fortuna Sittard Museum</a> uses Scala to power their space with exhibits and touchpoints that mix text, photographs, archive film and objects from the history of the illustrious football club to create a compelling and interactive experience for visitors. \\n\\nInteractive experiences are possible beyond the museum hall. A concert venue could offer trivia quizzes or the music videos of the artist playing that evening, something that could also work for a cinema to elevate the experience for visitors.  A travel hub such as a train station or airport could show attractions of the destination which the travelers are visiting or equip them with common local-language phrases they may want to use while they are there. \\n\\n32% of retail brands say they’ll be establishing or expanding their use of pop-up and in-person experiences in the next year.[[3]](#ftnt3) This is a trend that will permeate into leisure spaces offering not only a deeper connection with visitors but also the potential to host third party promotional experiential activations for additional income. Leisure brands should look for a good technology partner able to work with their brand to determine how best to help them reach their goals when it comes to creating meaningful, memorable and even magic visitor experiences. \\n\\n# Extending the Interaction \\n\\nAs well as deepening the on-site experience for guests, digital solutions can also help brands extend a visitor\'s experience and offer an opportunity for brands to continue the relationship with the visitor beyond their initial visit. \\n\\nWith appropriate permissions granted, digital provides an easy way to add visitors to mailing lists. QR codes displayed on digital screens can provide visitors not only with additional information to be absorbed on site but also resources that can be accessed at a later date such as coloring sheets, educational resources, timetables or coupons. When visitors show specific interest in a museum or gallery exhibit or a particular travel destination or artist by interacting with a digital solution, that information can then be used, where appropriate, to inform that visitor of upcoming events that might be of interest. Visitors can be informed of new shows or holiday packages. The storytelling of an exhibit can be extended by alerting the visitor via email or app of relevant anniversary dates or news items as they occur. \\n\\n# Creating Convenience \\n\\nAs previously detailed, digital experiences can go a long way in streamlining processes and minimizing frustrations that can be felt by visitors in a busy space. \\n\\nIn addition to the ways that digital solutions can create convenience while waiting to buy tickets, wayfinding and waiting for admission or attention, digital can also help in physical areas such as the washrooms, cafe or gift shop. A digital screen can help visitors determine which washrooms or cubicles are occupied. In a cafe setting, digital menu boards can show items based on stimulus such as time of day, the weather or, in case of employee shortages, the ease to prepare. With digital solutions, meals can be ordered via a brand app or touchscreen and picked up at a dedicated pick up location with the order number displayed on a shelf edge display or locker. In the gift shop, digital signage can promote items most relevant to customers while an endless aisle solution means that more products can be offered than available on the physical shelf. Sales can be made at a self service kiosk or via the customers phone with home delivery  or perhaps a convenient pick up locker offered as the customer exits the leisure complex. \\n\\n# Ingress, Egress and Emergencies\\n\\nWith digital signage and integrated solutions, event space entry and exit can be streamlined with visitor pain points minimized. Upon approaching a venue, visitors can be directed via digital signage or a personal device to the most appropriate entryway. Waiting times at and distances to certain entrances can be shared and security procedures such as bag checks explained. Upon exiting visitors can be shown the easiest way to leave as well as the outside weather and perhaps public transport timetables and distances to train stations or bus stops. \\n\\nIn times of emergency, an integrated digital signage network means that messaging can be shown across every available screen, interrupting scheduled content. Depending on the scale and severity of the incident, messages can also be shown as part of a sequence of scheduled messages, on screens in a certain area only or as a ‘picture in picture’ display. \\n\\n# Improving Operations \\n\\nWith digital, entertainment and cultural spaces have an easy way to gauge how their visitors have enjoyed their experience. Exit surveys, delivered by touchscreen, can gather a snapshot of reported data while sensors and analytic tools such as Walkbase TREQ can deliver accurate observed information. Dwell time and pathing by visitors across a space can be tracked to reveal popular exhibits or destinations or show places of bottlenecks. This data helps brands determine the most effective deployment of staff, how best to organize a queue or where to place pieces of infrastructure. New business operations can be trialed with the reaction of visitors tracked in real time allowing brands to respond accordingly. \\n\\nA/B testing is also made easier with digital solutions. Marketing messages shown across digital signage can be alternated and edited swiftly meaning that multiple messages can be tried and their impact tracked in order to create the most effective promotional and communication campaigns. \\n\\nDigital offers a wealth of opportunities for leisure and entertainment brands as well as travel hubs. In these spaces, driven by expertise and creativity, digital signage and solutions can assist brands in not only creating an incomparable experience for visitors but also gain crucial information to run operations more effectively.\\n\\nScala has extensive experience working across a variety of brands of all types including leisure, entertainment, hospitality, travel and retail. Talk to the Scala team about how digital can provide better experiences for your guests and build your business. \\n\\n---\\n\\n[[1]](#ftnt_ref1) Fortune, 28 July 1980, p. 10\\n\\n[[2]](#ftnt_ref2) THE SERVICE ENCOUNTER edited by John a Czepiel, Michael R. Solomon and Carol Suprenant, © 1985 by D.C. Heath and Company, Lexington Books\\n\\n[[3]](#ftnt_ref3) [Shopify 2022](https://www.shopify.co.uk/retail/retail-statistics#:~:text=32%25%20of%20consumers%20say%20they,due%20to%20its%20local%20presence.)\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5SQQJ23wWFAna7J8As96nc","type":"Entry","createdAt":"2022-07-23T01:44:34.443Z","updatedAt":"2022-08-05T12:40:26.309Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Grocery Stores Use Technology to Fight Inflation_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Grocery Dive, one of my go-to pubs for the latest industry news, recently published an article <a href=\\"https://www.grocerydive.com/news/grocery-prices-soar-inflation-hits-four-decade-high/627177/\\" target=\\"_blank\\"> on rising grocery prices and inflation </a>. The news is pretty gloomy and the headline says it all: “Grocery prices soar 12.2% as inflation hits fresh four-decade high.” This is of course something we’ve all experienced in our weekly shopping trips or online orders — prices have been rising for a while now, but seeing 12.2% is still pretty startling. My mind goes to the shopper point of view, where sticker shock is real. It’s never fun to be surprised when paying more. This leads to frustration, which can cancel future store visits, even from loyal customers. \\n\\nIt’s truly not all doom and gloom. \\n\\n## Mitigating Frustration over Grocery Inflation with Convenient Tech\\n\\nThere is an opportunity to retain your loyal customers (and steal the loyalty of frustrated shoppers coming from other stores to yours) by making your store experience convenient, easy and valuable through technology. This applies to labor, efficiency and supply challenges as well. Now is the time to get some technology — digital signs, digital menu boards, self-ordering kiosks, price checkers — into the store. Let them prove their effectiveness and achieve immediate impact before scaling them out. While global challenges persist, work toward retaining those shoppers you worked so hard to gain in the first place.\\n\\nDigital signs throughout the store are foundational for a modern look, and for clear communication, easing a lot of the pain these challenges bring. Digital signs and digital solutions throughout the grocery store are the vehicle to communicate with customers, employees and third-party delivery shoppers. Inflation and rising prices are going to meet customers anywhere they shop, but digital signs communicating current prices, sales and promotions throughout the store ensure that shoppers are well informed. \\n\\nLooking at an adjacent industry, digital menu boards have been widely adopted by quick service restaurants — the restaurant looks modern, the food looks much more appealing, the menu offering stays accurate and there’s an opportunity for in-the-moment content customization. There are many parallels here. If I’m at the seafood counter choosing dinner, digital menu boards that clearly highlight the wild caught shrimp, along with the current price and even a recipe very well may entice me to make shrimp scampi for dinner. Print signs are fine to show price (as long as it doesn’t need to be quickly updated!). But, just like in a commercial, imagine seeing a flame and the shrimp sizzling in the pan. Another example, near the specialty cheeses if there is a promotion on brie, digital signs can be updated to show complementary items like chutney and puff pastry. Digital signs near the greeting cards can showcase the freshest floral arrangements. The possibilities are limited only to your in-store communications strategy and goals.\\n\\n### Use digital signs for clear communication\\n\\nClear communication isn’t limited to price changes. Another recent article in Grocery Dive showed how often shoppers are following approaches to eating — nearly 50% of the surveyed respondents said diets like low-carb diets or plant-forward eating is practiced in their household. Digital signs can run cleanly designed, looping content that guides shoppers toward relevant products, suggest recipes, complementary items and more. Strategically placed digital displays showing rotating, compelling imagery and video of these diet-friendly ideas can easily inspire new or add-on purchases. This can be controlled not only at the store level, but also by department. Why show the same shrimp scampi video in the vegan or vegetarian section of the store or aisle? And this on-screen messaging relevance extends to other areas, similar to a quick service restaurant’s digital menu offering. Why show hot chocolate if the outside temperature spikes above 60 that day? Why promote orange juice at night when it only sells in the morning? A relatively simple content strategy can ensure that shoppers feel known and have had their store visit tailored to their preferences as well as conditional factors.. \\n\\nIn the back of the house, digital signs can be used to communicate with employees about wide ranging topics such as timely promotions, safety protocols, daily merchandising information, HR updates, employee accolades and more. With employee retention being vitally important, digital signs have been proven to increase engagement and workplace satisfaction. \\n\\n### Mitigate food waste\\n\\nWith sky high prices, the need to reduce waste is high on the priority list. Since digital signs and menu boards allow for in-the-moment updating, prices or promotions can be immediately updated to move product. When alerted to high stock, the price can be easily adjusted and shelf-edge digital displays can dynamically change content to feature special promotions. \\n\\nThis drives sales of surplus produce, reduces food waste and provides store-level management with the ability to make autonomous decisions to increase the operational efficiency of their store. Shoppers benefit as well, taking advantage of flash sales or non-advertised prices passed along by the store manager. About one-third of the most price-sensitive shoppers will swap brand loyalty while in store as a result of higher prices. Being able to change prices in the moment provides customers with cost savings opportunities and ultimately higher satisfaction with their store visit. \\n\\nAnd multiple studies show that shoppers (increasingly) care about food waste and sustainability. A digital sign can help tell the story of how your store or brand is doing their part for the planet. I personally would love to see how my favorite grocery brand is saving X pounds of food yearly, or reducing shipping emissions or even helping on a local level by selling from regional farms. \\n\\n### Digitize the aisle and end caps\\n\\nDon’t think of digital signage as simply large format displays hanging on the walls. Digital communication can come in the form of huge video wall productions down to mobile communications, or an integration of everything in between. It’s hard not to have your attention drawn to compelling images on a digital display while in an environment, like a grocery store, where things are traditionally very static. Pinned up weekly flyers, aisles of paper price signs, third-party brand pop-up promotions can be enhanced or replaced with technology — digital solutions such as small format, sleek interactive tablets, digital shelf edge displays, interactive kiosks and price checkers enhance the shopping experience. Digitizing high-value end cap displays can attract the biggest brands to take advantage of that area of the store. Think of digital shelf edge drawing in customers while a tablet shows red, white and blue imagery and video of the latest Fourth of July-themed candy or cookies. \\n\\nAt recent trade shows, one of our new digital solutions was getting a lot of attention. Our <a href=\\"https://www.scala.com/en/about/news/scala-assisted-selling-kiosk-at-nrf/\\" target=\\"_blank\\"> Assisted Selling Kiosk (or ASK™  for short) </a> is a standalone kiosk where a high value item, like wine or olive oil, can be an example of experiential retail in the grocery store. This solution allows for specialty product discovery without the need for an on-site dedicated sales associate to be manning the fixture or area. Once a shopper lifts a bottle of wine, on-screen content updates with details, helping the shopper compare the aspects of the different wines, and assisting with product selection. A digital shelf edge display allows for price updates, but also for greater interactivity. We integrated a virtual sales associate. A live video feed and speakers connect the shopper to a product expert, who listens to their needs and makes a product recommendation. Are they making beef or fish? Is the food spicy? What are the hosts’ preferences? The live expert walks the shopper through product discovery and selection. And while prices may be higher, there is a sense of confidence and value that the shopper is left with. Which leads to one more in-store technology benefit … \\n\\n### Make the experience as valuable as possible\\n\\nTechnology and digital solutions are going to immediately modernize the store and increase perceived value. With the height of inflation and customers parting with their hard earned money, instilling a sense of value, as well as convenience, speed of service and general ease of shopping is so important. Points of convenience, experiential retail, help with product discovery, automation — these are all going to drive repeat visits. Consumer sentiment shows that they are often OK parting with a little more of that hard earned money if the value they get is high. Experiences like smart curbside pickup, where digital signage clearly shows direction and procedure, queue status and wait time, can make me drive further and spend a little more. Inside the store, mature, proven technology allows retailers to implement solutions such as smart pickup shelves, using digital shelf edge displays, to drive higher efficiency. As worker turnover increases, technology can ensure that new staff is up-to-speed quickly and how to deliver a positive experience, as well as a consistent experience across visits and across stores. \\n\\nTechnology has proven value in meeting day-to-day challenges in three major industry topics — supply, labor and inflation. It’s important to work with a tech partner who understands the full scope of bringing in digital signs and scaling — placement, the components of a digital sign or digital menu board, managing multiple communication points in the store, creating a content strategy (this is absolutely key), tapping shopper loyalty, implementation, support, scale and more. \\n\\nCheck out how <a href=\\"https://www.scala.com/en/casestudies/lego-r-trafford-centre/\\" target=\\"_blank\\"> LEGO is making a big impact using Scala technology </a> throughout their Trafford Centre store. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7pIir20AnNBIHuuJABzWzK","type":"Entry","createdAt":"2022-08-02T19:38:16.214Z","updatedAt":"2022-08-02T19:38:16.214Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Digital Signs of the Summer_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Discover the role digital solutions have to play in summer day trips and travel"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4I2DPRa2Rr0SmzzN4D4Msk"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3yEVY53GNh5shtCXz44kXB","type":"Entry","createdAt":"2022-08-02T19:38:14.272Z","updatedAt":"2022-08-02T19:38:14.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Digital Signs of the Summer_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5pySvn8CWl4zAF5IQ6EE72"}}},"title":{"en-US":"Blog | Digital Signs of the Summer"},"description":{"en-US":"During the season of day trips and travel abroad, digital signage and solutions have a key role to play in enhancing visitor experience and building brands"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2H4auzigCxA14pg4hM873w","type":"Entry","createdAt":"2022-07-05T08:51:51.721Z","updatedAt":"2022-07-27T11:34:39.110Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-walkbase-occupancy-vlog-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Occupancy management emerged as a key theme in Scala’s Europe-wide Retail Research Report. Tracking, managing and displaying the numbers of shoppers in store is a priority for almost half of those retailers who are planning on changing the layout of their bricks and mortar premises.\\n\\nSmooth, seamless and reliable occupancy management is available when Scala digital displays are integrated with the Walkbase TREQ platform. Walkbase TREQ integrates multiple data sources and metrics to clearly show brands the areas in which they can make a real difference to their business.\\n\\nScala EMEA GM Harry Horn demonstrates how one component of the Walkbase TREQ platform, its high-accuracy occupancy technology, helps retailers. Also known as Walkbase Occupancy, occupancy management is just one component of the Walkbase TREQ solution. Find out more about Walkbase TREQ and the platform’s expertise in key business areas including traffic, merchandising, queue analytics and occupancy.\\n\\nTo find out more about how an occupancy management solution can work for your brand and the other digital solutions that could build your business, contact a member of the Scala team."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4xwRJIJDUBFewgSixZb3qr","type":"Entry","createdAt":"2022-07-05T08:50:53.738Z","updatedAt":"2022-07-27T11:33:53.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-walkbase-occupancy-vlog-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Video | Walkbase Occupancy"},"description":{"en-US":"With retailers across Europe telling us that they are looking at integrating occupancy management into their bricks and mortar premises, our Harry Horn demonstrates Walkbase Occupancy and looks at the ways it could benefit retailers of all types."},"wistiaEmbedCode":{"en-US":"docms1qfd6"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6beuNNHTyYhDcJCCZ0jWxG","type":"Entry","createdAt":"2022-05-19T20:50:47.586Z","updatedAt":"2022-07-26T13:55:01.790Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Refections on the Retail Technology Show - Blog written by Darren Cremins_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Last week we took a suite of Scala solutions to Olympia London for the Retail Technology Show. The response was tremendous. Retailers of all types visited the stand to explore Scala technology, find out more of what we do, share their experience of the last two years, as well as their hopes for the future. \\n\\nTo those that visited the Scala booth, thank you. I don’t think I’ll be able to fully express just how buoyed your presence, your questions and your enthusiastic responses left me. There was a real buzz at Olympia. A feeling that business is back, along with a strong sense of what brands feel is business-critical, and what they want to achieve with their in-store experperince. \\n\\nThere was also a real appreciation of the challenges ahead. The UK rise in the cost of living is likely to impact most, if not all, of the brands that visited us, as their customers become more price conscious. Other issues — stresses on the global supply chain, the introduction of new display legislation in the UK, and the ever-present competition between brands and sometimes even channels within a brand — means that when looking to invest in a digital solution, retailers were keen to find tools allowed for effective yet economic communication with customers. As the marketplace changes, retailers know that their solutions have to be flexible enough to change messaging as needed, in order to communicate with customers accurately and make the most of trends. \\n\\nAs important as it is to talk to customers, brands know that it is crucial to listen and get feedback. Scala technology provides customer analytics opportunities available across every solution and digital signage installation. This means that brands have access to the data that they need to hone their own business operations, marketing campaigns or to perhaps show value to a third-party promotional partner. \\n\\nThe stars of the show were the Lift and Learn with ASK (Assisted Selling Kiosk) solution and our modernized gondola display. The shelf edge signage in both solutions was admired by visitors for its versatility and ability to be easily incorporated into existing shelving. What I found most encouraging was the way in which those that came to our booth were playing with the technology. Visitors were chatting with colleagues about the way in which the solution could serve particular products or promotional campaigns. It really was inspiring to see and a tonic following two years of postponed plans and general uncertainty. \\n\\nIf you didn’t manage to make it to the Retail Technology Show, there are more opportunities to see Scala solutions in action at [ISE in Barcelona next week](http://www3.scala.com/scala-on-ise-2022) and EuroCIS at the end of the month. We’ll also be at [InfoComm June 8-10](https://www3.scala.com/InfoComm-2022). If getting to any of those is tricky, then get in touch and we can set up a meeting or send you some videos and information of what we have been sharing. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4NWjMqHDSoXaWJSbmIN6fh","type":"Entry","createdAt":"2022-05-19T21:13:25.142Z","updatedAt":"2022-07-26T13:54:18.787Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Refections on the Retail Technology Show_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Last week we took a suite of Scala solutions to Olympia London for the Retail Technology Show. The response was tremendous. Retailers of all types visited the stand to explore Scala technology, find out more of what we do, share their experience of the last two years, as well as their hopes for the future. \\n\\nTo those that visited the Scala booth, thank you. I don’t think I’ll be able to fully express just how buoyed your presence, your questions and your enthusiastic responses left me. There was a real buzz at Olympia. A feeling that business is back, along with a strong sense of what brands feel is business-critical, and what they want to achieve with their in-store experperince. \\n\\nThere was also a real appreciation of the challenges ahead. The UK rise in the cost of living is likely to impact most, if not all, of the brands that visited us, as their customers become more price conscious. Other issues — stresses on the global supply chain, the introduction of new display legislation in the UK, and the ever-present competition between brands and sometimes even channels within a brand — means that when looking to invest in a digital solution, retailers were keen to find tools allowed for effective yet economic communication with customers. As the marketplace changes, retailers know that their solutions have to be flexible enough to change messaging as needed, in order to communicate with customers accurately and make the most of trends. \\n\\nAs important as it is to talk to customers, brands know that it is crucial to listen and get feedback. Scala technology provides customer analytics opportunities available across every solution and digital signage installation. This means that brands have access to the data that they need to hone their own business operations, marketing campaigns or to perhaps show value to a third-party promotional partner. \\n\\nThe stars of the show were the Lift and Learn with ASK (Assisted Selling Kiosk) solution and our modernized gondola display. The shelf edge signage in both solutions was admired by visitors for its versatility and ability to be easily incorporated into existing shelving. What I found most encouraging was the way in which those that came to our booth were playing with the technology. Visitors were chatting with colleagues about the way in which the solution could serve particular products or promotional campaigns. It really was inspiring to see and a tonic following two years of postponed plans and general uncertainty. \\n\\nIf you didn’t manage to make it to the Retail Technology Show, there are more opportunities to see Scala solutions in action at [ISE in Barcelona next week](http://www3.scala.com/scala-on-ise-2022) and EuroCIS at the end of the month. We’ll also be at [InfoComm June 8-10](https://www3.scala.com/InfoComm-2022). If getting to any of those is tricky, then get in touch and we can set up a meeting or send you some videos and information of what we have been sharing. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7EdZfbOf5soq8xQERdYMnv","type":"Entry","createdAt":"2022-05-19T20:11:05.858Z","updatedAt":"2022-07-26T13:52:04.886Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Scala ASK at NRF_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## ASK from Scala\\n\\nScala technology was on display at the US’s biggest retail trade show of the year, the National Retail Federation’s Big Show 2022, last month as part of the STRATACACHE booth. The teams traveled to New York to demonstrate the ways in which digital solutions can help brands offer a more personalized, relevant and convenient experience to their customers. \\n\\nEven if you weren’t able to attend the 2022 show in person, there are some great videos, photos and conversations that came out of the event. Some major themes examine tactical challenges such as lack of labor, keeping up with ecommerce, guided selling, safety, automation, efficiency and supply chain. \\n\\n## Guided Selling with the ASK Fixture\\n\\nOne of the key digital solutions presented at NRF was the Assisted Selling Kiosk, or ASK™ for short. A retail digital display offering personalized experiential shopping, ASK is an enhanced version of the lift and learn digital solution that promotes different forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance. \\n\\nTaking the challenges of staffing into account while also amplifying the value of the expertise of team members, ASK allows for product discovery and experiential purchasing without the need for a dedicated sales associate to be located nearby the display or even onsite. \\n\\nOnce a product is selected, the on-screen retail digital display content changes to show the attributes of the product. By selecting a second product, a customer can view information comparing the two products, aiding with selection. A virtual sales associate can also be selected, elevating the experience even further as customers can discuss their queries with a live product expert who could be located at a remote location or another store premises or headquarters. This expert can listen to the specific concerns of the customer and through a live feed and speakers, share their recommendations and offer advice. This information can also be sent via email or text to the customer for their future reference. At NRF, we demonstrated this guided selling solution with the oh so important decision of choosing the perfect wine. Confused about what to serve with roast chicken or lamb? Guided selling through the ASK solution ensures the purchasing experience is positive. Experiential shopping at its finest. \\n\\nThe lift and learn solution works well for brands such as [Kiehl’s](https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/), and ASK builds upon the technology and experience, offering brands the ability to make a deeper connection with customers and reinforce the expertise that they hold in their sector. Using retail digital display and signage to create an interactive moment of retail theater means that a wide range of customers can be served. Information can be shown in a variety of languages, useful in tourist-heavy locations that are frequented by people from a variety of countries such as London, Paris or Amsterdam or in travel hubs such as airports. Similarly, the remote expert can be selected based on the language that they speak or their specific area of expertise.\\n\\nIn addition to offering customers a unique experiential shopping trip, where they can learn more about the products and store brand, ASK gives brands an opportunity for customer data collection as analytics on the products picked up and compared, the information requested and the anonymous data of the customers interacting with the kiosk all collated. Experiential shopping solutions such as ASK not only give customers a convenient way to explore a product range and access expert insight but also aids brands in learning more about their customers’ needs. By analyzing the products that are explored or the questions asked by a customer, brands achieve a powerful look at what motivates their customers – their interests, gaps in their product knowledge and what solutions they are looking for. \\n\\nASK was just one of the solutions, available through Scala, that was shown at NRF this [year](https://www.stratacache.com/en/resources/blogs-%26-articles/nrf-2022-post-show-recap/). Other solutions that were exhibited included [Walkbase TREQ](https://www.walkbase.com/) as well as many solutions that would suit a variety of retail and QSR brands.\\n\\nIt’s important to note that the experiences and solutions in the booth were a collaborative effort. home grown and fully operational with our own products. Everything was conceptualized, researched, created and executed in-house by our team. Kudos to the US team for a show well done! Additionally, as a global brand, we collaborate globally as well, and our EMEA-based team pitched in directly on the guided selling and ASK. The NRF solutions ran on Scala digital signage software, which can handle delivery at scale. Even much of the hardware used is STRATACACHE’s own — digital media players, Walkbase sensors, LINQ tablets and shelf edge displays.\\n\\nTo find out more about the solutions that we shared at NRF and how they could benefit your business, please get in touch with a member of our team. You can also see Scala technology in action at Integrated Systems Europe (ISE) this May and also at [EuroCis](https://www.eurocis-tradefair.com/).  \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"PidQjTKkrSxzr3tE8IoOz","type":"Entry","createdAt":"2022-06-30T17:28:35.032Z","updatedAt":"2022-07-26T13:51:26.134Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_A Matter of Convenience"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Convenience Stores Can Diversify with Digital Signage\\n\\n[Expert opinion](https://www.grocerygazette.co.uk/2022/05/11/mccolls-morrisons-went-wrong) seems to be that many factors played into the closure of McColls and that the convenience market, much like grocery, is likely to face a lot of challenges this year with supply chain issues, inflation and the rising cost of living impacting trade and customer behavior. \\n\\nHowever, there is also great opportunity with the local focus of convenience stores. Serving their neighbors and building relationships with those that shop the brand regularly, convenience retail brands have the potential to excel in customer service, deepen loyalty and build a reliable customer base. \\n\\nOf course I’d say this, but digital signage offers a flexible way for brands to demonstrate their commitment to local. Digital signage can be used to show promotions that will resonate most strongly with the local community or even to highlight the achievements of community groups such as schools or sports teams. Automation means that name dropping, down to the specific street can be used to create compelling locally-focussed advertising. \\n\\nDigital signage and digital menu boards can also give convenience stores a way to generate income with screen space used for third party promotions. Retailers can charge brands to advertise their ranges within the store, or perhaps to advertise other businesses nearby or national brands such as holiday suppliers or banks. \\n\\nAnother way that convenience stores are diversifying is by adding a food-to-go option to their offering. The range of products may not be quite as vast as what is available in the US, but many UK newsagents and forecourts are adding food-to-go, with the sector predicted to be worth £22.6bn by 2024[[1]](#ftnt1). \\n\\nIn the US — particularly in fan-favorite regional brands like Wawa, United Dairy Farmers and Sheetz — convenience stores aren’t used simply because of convenience. These are brands that have upped the ante on service, with large-format digital menu boards competing with the types found in a busy QSR. Digital signs entice shoppers to the high-margin hot beverage area, and self-service kiosks help brands solve labor challenges. Loyal customers are increasingly abandoning the drive thru in favor of convenience store meals\\n\\nOur [latest white paper](https://www.google.com/url?q=https://www.scala.com/en/resources/white-papers-&-reports/7-convenience-retail-digital-menu-board-challenges/) looks at the opportunities for convenience stores as well as grocers to introduce food-to-go sales and the way that digital signage, namely digital menu boards, can be best used in store premises. Food-to-go certainly isn’t the silver bullet. For some retailers, the footprint and logistic challenges of making food-to-go an in-store option will be too prohibitive. As customer needs change, offering food could offer an opportunity for retailers to entice shoppers and increase sales. \\n\\nWhatever routes convenience retailers explore to deepen their connection with customers and offer more than their competition, Scala solutions can help with versatile digital signage, analytic tools and flexible software. Do take a look at the case studies on our site as well as our most recent [white paper](https://www.scala.com/en/resources/white-papers-&-reports/7-convenience-retail-digital-menu-board-challenges/) and get in touch if you’d like to learn more. \\n\\n---\\n\\n[[1]](#ftnt_ref1)  https://www.talkingretail.com/news/industry-news/food-to-go-market-to-grow-by-32-in-2021-07-04-2021/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"69NO1rClL4BAhmkJv5X4mI","type":"Entry","createdAt":"2022-07-25T12:21:07.643Z","updatedAt":"2022-07-25T12:21:07.643Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_Retail_Reboot_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Download here the infographic"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1mM3glMWuCcUBim6xt5Skk"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"wMpPZBFoNHtkl9yPR82FI","type":"Entry","createdAt":"2022-07-25T11:34:53.954Z","updatedAt":"2022-07-25T11:34:53.954Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_Retail_Reboot_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Shoppers are returning to stores with higher expectations and seeking new experiences. As brands look to mitigate challenges of staffing, supply chains and possible future restrictions, what can retailers do to beat the competition to attract, retain and grow their customer base?\\n\\nThe latest infographic from Scala uses international data to reveal the key motivators for shoppers, the priorities for retail brands and the role digital solutions have to play in building sales and customer loyalty.\\n\\n## In the infographic discover: \\n\\n- How many consumers use multiple channels to shop\\n- The appetite for increased digital, including shelf-edge signage and augmented reality (AR) in retail\\n- The true value of great customer service and the danger in not meeting customer expectations "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5gHuKqZ7OFax16u8DQ236l","type":"Entry","createdAt":"2022-06-17T19:47:09.237Z","updatedAt":"2022-07-25T11:34:42.151Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_Six Key Digital Signage Best Practices_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"When designing and deploying content for digital signage, there are a few unexpected but sensible notes to keep in mind. Digital signage is not completely different than any other visual medium, but there are certainly some unexpected differences that can throw creatives and managers off the mark, especially at first. \\n\\nThat’s why we put together Six Key Digital Signage Best Practices, so that if you are just getting off the ground with your digital signage project, your content starts with the right fundamentals. What do artists say, “It’s all about the fundamentals?” \\n\\n## What is in Six Key Digital Signage Best Practices?\\n\\n- Font sizing and legibility\\n- ADA Compliance\\n- User experience — Thinking through context\\n- Graphics and animation\\n- Scheduling content for maximum impact\\n- Converting with content"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aZzYlH8MUZNHnGrpTNxjG","type":"Entry","createdAt":"2022-07-25T11:33:05.723Z","updatedAt":"2022-07-25T11:33:05.723Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_Retail_Reboot_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5CGUHiXPrXgtrzI2OKZKeh"}}},"title":{"en-US":"Infographic | Retail Reboot"},"description":{"en-US":"What are priorities for shoppers and how can brands minimize customer pain points while maximizing the retail experience?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1eeU0snoiDpvJy6lXN7mKd","type":"Entry","createdAt":"2022-07-23T01:44:36.593Z","updatedAt":"2022-07-23T01:44:36.593Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Grocery Stores Use Technology to Fight Inflation_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Discover more about Scala"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7JBGh4fWfZ1zIlxS55sBwR"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1vOG5z1oAgrfAOfVM11Ch2","type":"Entry","createdAt":"2022-07-23T01:44:35.148Z","updatedAt":"2022-07-23T01:44:35.148Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Grocery Stores Use Technology to Fight Inflation_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4c4SUYjTEV6DDBO8J4mou6"}}},"title":{"en-US":"Blog | Grocery Stores Use Technology to Fight Inflation"},"description":{"en-US":"Grocery stores are the messengers of soaring prices, but there are options they can take to manage the transition well and come out with increased loyalty."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4bpK3afqfTBRtDFkfzDyN4","type":"Entry","createdAt":"2022-05-19T20:50:40.394Z","updatedAt":"2022-07-20T20:21:17.310Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Retail Transformation Plans 2022 Benchmark Study_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Consumers are returning to stores, and they are more digitally savvy than ever. \\n\\nAccording to US Census Bureau data, in-store sales as a percentage of total retail increased by more than 2% in the first quarter of 2022, from 84% to 87% and much closer to where that ratio lay, pre-pandemic. This is not unexpected. As vaccines and public health organizations release constraints on public health precautions, shoppers are returning to the store to get what they can only get from the store: experience.\\n\\n## A more digital in-store experience\\n\\nHowever, the return to in-person shopping is not a return to normalcy. Consumers have changed in the last two years. According to a McKinsey & Co. report in late 2021, 75% of shoppers had tried a new shopping method in the preceding 18 months (“The Value of Getting Personalization Right — or Wrong — is Multiplying”). The mix-up has allowed innovative retailers to experience massive growth, while most have suffered from significant reductions in foot traffic, and sales. \\n\\nSo what impact have innovators and digital shopping had on consumers? A Reflect study of 1,684 respondents identified a few key features that shoppers would want from in-store shopping, and three out of four participants expressed that they would be more likely to shop in-person if the store had interactive screens with information, such as product reviews and comparisons. (“What do online shoppers want from the in-store experience?”, 2021). Internet and mobile shopping has clearly changed what consumers want their stores to look like. \\n\\nRetailers are well aware of these trends, and most are either deploying or planning to deploy changes to their store environments in order to accommodate rapidly evolving expectations.\\n\\n## What are retailers prioritizing, and how significant are their plans to digitize the store experience?\\n\\nThe 2022 Retail Touchpoints’ Store Design Benchmark Survey analyzed responses from 150 retail executives to identify five key trends that will shape the future of store design. \\n\\nSavvy retailers can use these trends as indications and guide posts for their own store projects and renovations over the next two years. However, they will also need to understand how they should approach these projects. \\n\\nIf you are currently planning a digital transformation project, be sure to turn to the article on page 10: Meeting Demands of the New Customer Experience: Three Key Points to Consider. Author, Kelly Amaroso, VP Customer Engagement & Product Marketing at Scala, a STRATACACHE Company, helps retailers set-up their store evolution projects for success. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3zyFXc7RblzKqMM57HuNGf","type":"Entry","createdAt":"2022-05-19T20:50:42.631Z","updatedAt":"2022-07-20T20:20:10.858Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_Retail Transformation Plans 2022 Benchmark Study_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Talk to a retail digital signage expert"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6rayAGU8cOZ0AXCWjSyV4B"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"48Dy4dqxu0xpiL1ik7exNa"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"279GymEL6255kx5UfN8QVk","type":"Entry","createdAt":"2022-06-30T16:30:20.695Z","updatedAt":"2022-07-18T23:56:39.028Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_7 Convenience Retail Digital Menu Board Challenges, Solved_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2F0wUKDOnriML1hLDDn1HS"}}},"ctaText":{"en-US":"Start planning your digital transformation today."},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4xDnJGViTe6Gwvqyne4iVi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3X8RylPbMUhBOPG7meJT8l","type":"Entry","createdAt":"2022-07-13T20:31:02.606Z","updatedAt":"2022-07-14T13:07:33.841Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Driving Digital Success_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As economic pressures increase, it is no surprise that shoppers are being more cautious when it comes to big ticket items such as cars. Whether it is new or second hand models, shoppers have a lot of options when it comes to buying a vehicle. Customers also come into the showroom with a lot more information, having explored online reviews, forums or videos and even browsing online marketplaces before setting foot on the car lot. \\n\\nDigital solutions have a lot to offer automotive retail. From large format, high brightness exterior digital screens showing promotions or footage of the vehicles in action, to small tablets to help customers browse different options and customize their vehicle, digital solutions work at all points of the automotive customer journey. In addition to offering a versatile and convenient experience for customers, Scala solutions can also give automotive retailers key insights that they need such as the way customers walk around the showroom to which features are being explored and compared. \\n\\nCustomer experience is top of mind. And digital solutions modernize, impress and leave a more memorable impression than print signage (or no signs at all). A new vehicle purchase is no small undertaking, it’s expensive and there’s a lot of information to consider. Large format displays throughout the show room and waiting area keep customers informed, entertained and leave a much longer lasting brand impression. \\n\\nDigital solutions, such as <a href=\\"https://www.mediazest.com/project/rockar-hyundai/\\" target=\\"_blank\\">MediaZest’s work with Hyundai</a>, allows automotive retail to move beyond the traditional showroom or car lot. With digital, brands can share the full range of automotive options within a very small footprint, such as a shopping center or more traditional high street retail space. Digital offers an endless aisle (or endless garage) solution to customers as they browse stock availability, compare attributes that are important to the buyer, such as fuel efficiency or customizable features. This information can be shown on screens in the showroom, accessed via touch or, via QR code, the shopper’s personal device. \\n\\nDigital gives larger scale retailers a more relevant and integrated marketing channel. When petrol prices are high(er), an integrated digital solution can automatically promote the more fuel-efficient models or convertibles during a heatwave or perhaps seven seaters for those summer holiday road trips. Displayed messages can be created by the brand head office but triggered at a local level depending on variables such as weather, local holidays, the prices at the pump or even who is in store. Local messages can also be deployed to support community efforts, charity fundraisers or local holidays. With digital, brands can be truly creative in their execution, using screens and sensory technology to not only promote products but also share every possible car configuration with customers – from paint finishes to that new car smell. \\n\\nSo that’s just some of what digital can offer in the front of house of the dealership. Behind the scenes, in offices and break rooms, digitals can help with staff communication. Sales figures can be shown, internal news and best practices shared as well as congratulatory notices to celebrate staff accomplishments or birthdays. Used as part of an internal communications strategy, digital can boost staff morale and create a more cohesive and motivated team.\\n\\nCreating compelling digital experiences at scale is what Scala does best and we have worked across a variety of <a href= \\"https://www.scala.com/en/casestudies/new-kia-brand-identity-in-russia/\\" target=\\"_blank\\">automotive brands</a> to create a customer experience that not only engages shoppers but also gives brands key insights to hone marketing strategies and build their business. If you’re an automotive brand curious about the way Scala could accelerate your brand (I couldn’t resist) then get in touch.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7bviBwvEdZjLDn14snLBwX","type":"Entry","createdAt":"2022-07-13T20:31:03.318Z","updatedAt":"2022-07-13T21:01:28.250Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Driving Digital Success_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"51nC4a4ababJcXc77BDPAX"}}},"title":{"en-US":"Blog | Driving Digital Success"},"description":{"en-US":"For many customers, a visit to the showroom is an essential step in a car purchase. Darren Cremins explores how digital signage and solutions can enhance the shopper journey, offer key insights and better team communication in automotive retail."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3RuhlzcdpD40KoMhGMdLMa","type":"Entry","createdAt":"2022-07-13T20:31:04.871Z","updatedAt":"2022-07-13T20:31:04.871Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Driving Digital Success_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Learn more about Scala"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"fUVvdGEVkj5w4SMS7ABfB"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2H1xTwnUQo1XdjeFXgPcUN","type":"Entry","createdAt":"2022-07-11T11:51:51.633Z","updatedAt":"2022-07-11T11:51:51.633Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Scala Enterprise 12.70 and What Lies Ahead _2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Interested in Scala Software?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5BuP3kMUy5fPsr0CxH0TtR"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Y9gUAv7z9CqVtfyr2AcWY","type":"Entry","createdAt":"2022-07-11T11:51:50.062Z","updatedAt":"2022-07-11T11:51:50.062Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Scala Enterprise 12.70 and What Lies Ahead _2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6hCvDyz2jk0z5Glt8Nqm2J"}}},"title":{"en-US":"Blog | Scala Enterprise 12.70 and What Lies Ahead "},"description":{"en-US":"Scala Enterprise 12.70 was released in June, 2022 with the primary goal of strengthening the codebase. Achieving this goal, the future of Scala digital signage software will be here sooner than expected."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7bqfmIn87ADToEYT8OcwDh","type":"Entry","createdAt":"2021-06-10T13:19:21.229Z","updatedAt":"2022-07-05T11:45:42.857Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-window-shopping-vlog-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Video | Dynamic Window Shopping"},"description":{"en-US":"Harry Horn demonstrates how brands can use their windows to increase sales and provide a more convenient customer experience."},"wistiaEmbedCode":{"en-US":"15orucb892"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1QUcBaOtSNFNaxBPcGo0P7","type":"Entry","createdAt":"2021-06-09T14:26:04.859Z","updatedAt":"2022-07-01T19:40:55.406Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-stimulus-package-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6hMwGzNsmopPIfmKAHu8mC"}}},"title":{"en-US":"Article | What Does the $2.2 Trillion Stimulus Package Mean for Businesses with Digital Signage?"},"description":{"en-US":"The $2.2 trillion stimulus package, recently signed into law as the [CARES Act](https://www.congress.gov/116/bills/hr748/BILLS-116hr748enr.pdf), was designed to give aid to individuals and businesses who are adversely affected by the current global health crisis. \\n\\nMany business owners are now wondering how this new law, created to ease their financial burden, affects them. In this post, we discuss what is included for businesses in the CARES Act and what it means for your digital menu boards."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1yF3Jn01vcod8NTL7h2GnZ","type":"Entry","createdAt":"2022-07-01T01:26:15.833Z","updatedAt":"2022-07-01T01:26:15.833Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Looking Back at Peerless AV_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Learn More about Scala"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5EBIXpUiavyd1PqeFYWQJs"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"51XNSuxw2FjZ9uLDcDq3cN","type":"Entry","createdAt":"2022-07-01T01:26:14.380Z","updatedAt":"2022-07-01T01:26:14.380Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Looking Back at Peerless AV_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1YXYw3ZOD6Fadh41YL0I6U"}}},"title":{"en-US":"Blog | Looking Back at Peerless AV"},"description":{"en-US":"Alastair Fraser reflects on Peerless AV trade show and is comforted by a partial return to normalcy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1wx02RaE3kMk70CsyRTuLh","type":"Entry","createdAt":"2022-07-01T01:26:13.576Z","updatedAt":"2022-07-01T01:26:13.576Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Looking Back at Peerless AV_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"This is my Scala blog debut and something of a guest star appearance as I stand in for Darren who was unable to make the Peerless-AV event last week. Scala joined about 20 AV exhibitors at Lord’s Cricket Ground at what was our first in-person UK trade event for over 18 months.\\n\\nWe didn’t really know what to expect – what would be the appetite for people to be out on the show floor and maybe even shake hands? I am happy to say that there was a good turn out to the event and, with hand sanitizer at the ready, we met new contacts, caught up with partners and shared some of our favourite Scala digital solutions.\\n\\nThe world of AV is something of a small expert community and it was excellent to catch up with as many UK AV colleagues as we did and see what they had to show the event attendees. It was also fantastic to meet new people, many of whom knew of Scala but who did not know the ways in which our business and offering has grown since becoming a member of the STRATACACHE team. Not ‘Just a digital signage company’ as a visitor described us, we are a full solution provider able to work with the massive suite of technology held under the STRATACACHE umbrella to offer a flexible and scalable service that I feel is impossible to match. But then I would say that wouldn’t I?   \\n\\nWe showed a lot of digital solutions geared towards retail at Peerless-AV such as Lift and Learn, Shelf Edge solutions (interactive and non-interactive) as well as our interactive mirror display and QR activations. These solutions engaged those that visited our stand (especially the wine tasting display) but they are not limited to retail and could work well in other sectors such as hospitality, travel, healthcare and entertainment.\\n\\nAnother part of the two days that I really enjoyed, in addition to meeting new people and the chocolate brownie included in the lunch bag, was the chance to spend some proper time with my colleagues. Three members of the Scala Sittard team travelled over to take part in the event and I got the chance to talk to them face to face, as well as members of the Scala UK team that I normally only see across a virtual meeting room. It was reinvigorating to talk to teammates and watch them interact with the visitors to our stand. We’re a good group: optimistic, pragmatic, helpful and fun to be around.\\n\\nUltimately I left the event hopeful – the response to our stand was positive, and it felt like we are emerging back into some sort of normalcy with individuals and brands keen to meet new people, explore technology and build business. If you weren’t able to make Peerless-AV, get in touch and I, or another member of the team will take you through what we had to show. Scala will also be at MPV in Paris next month and, if you’re able to make it, it would be great to see you there. \\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5oGHEMlg7CnOuU2kN71Zio","type":"Entry","createdAt":"2022-06-30T22:50:15.185Z","updatedAt":"2022-06-30T23:07:52.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Applying Customer Insights to Stores_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"I read through an interesting study that hit my inbox via Retail TouchPoints. It provided current customer insights around online shopping search, specifically for apparel. The survey looked at the opinions, preferences and behaviors of 800 shoppers, coming to the conclusion that despite the overwhelming number of people who shop online, there are challenges that need to be addressed, as well as opportunities for physical stores to attract the ecommerce crowd. \\n\\nReading the findings, I’m seeing that clear communication throughout the online shopping journey is missing, despite having a captive audience. Businesses can have shopper analytics but still lack the ability to translate analytics into customer insights. For instance, after browsing online, shoppers were frustrated by trying to add an item to their cart, only to learn that it’s low in stock or on back order. This is not unique to online shopping of course, with supply hurdles tripping up brick and mortar stores as well. \\n\\n## Demonstrating Customer Insights to In-Store Shoppers\\n\\nHowever, in-store digital signage presents an opportunity to bring the best of ecommerce into the store. There are low-cost solutions, such as cameras and sensors, that are relatively low effort but give deep insights about in-store shoppers. With the right strategy in place, these insights lead to relevant, even personalized suggestions on digital displays — this can be any digital display including large format displays, tablets and mobile devices. Why show Shopper A inexpensive men’s accessories when, as a loyal customer, she’s “known” to spend most of her time in high end women’s footwear and the kid’s department. Analytics will show the success of these messages, and the digital signs will allow you to adjust and optimize on the fly. A win for the shopper — the messages made sense and were relevant. And a win for the retailer — higher sales and greater customer satisfaction, which of course leads to loyalty. \\n\\n### Personalized Recommendations\\n\\nOne of the major benefits of in-person shopping is that it’s tactile — shoppers can interact with the product seeing how it feels, how it looks when worn, what the true color is. Being able to interact with the product while getting relevant suggestions or complementary items enhances the shopping experience and surpasses the benefit of shopping online. This is particularly true with loyalty customers — having knowledge of their preferences, dislikes and behaviors allows for true personalization. \\n\\nAt times, shoppers are loyal to a certain type or brand of apparel; I know I won’t easily divert from purchasing my next pair of Nike Air Zoom running shoes. But even then, if my size or style is out of stock, relevant suggestions, substitutions or add-on products are often welcome. And the majority of shoppers agree with this sentiment. It’s even frustrating to shoppers when the suggestions aren’t relevant enough. In fact, 76% of those surveyed said that they’ll “sometimes or always buy a substitute, even if they’re shopping with a specific apparel item in mind.” \\n\\nThis all circles back to clear reflection of customer insights. Content, messaging and information on in-store digital signage can be updated in real time manually, or with the right strategy in place, have any amount of triggers that fire off updates to what’s displayed. This can involve near term factors such as current promotions or sales, but it can also bring in conditional factors like in-store demographics, weather, available sales associates, current inventory and more. \\n\\n### Exceptional Store Pickup\\n\\nOnto receiving the product. According to the same report, 86% of shoppers prefer to have online purchases delivered to their home versus picking up in the store. Ease of pickup, clarity at pickup and speed of service surely play a role in this customer insight. One of the major benefits of in-store shopping is the immediacy of receiving your purchase. No waiting, no tracking of packages. But the order pickup process can vary across locations, leading to frustration (ever see order pickup coupled with the customer service desk?), and in general can be a confusing gray area. But BOPIS, curbside pickup and receiving items in the store is still popular, so now is the time to solve the in-store pickup process so it’s a more appealing option. Consistently, the majority of BOPIS customers make additional purchases when picking up their items. In-store order pickup can avoid the dreaded “abandoned cart” with ecommerce as well. \\n\\nThe digital solutions vary to meet your order pickup goals. Despite modernizing the experience, digital displays allow you to communicate pickup procedures, shoppers’ places in the queue, order confirmation, wait times and more inside and outside the store at curbside. Self-service or check-in kiosks deliver automation that frees up sales associates for order preparation or other customer experience-focused jobs. \\n\\nAlthough this survey didn’t go into product discovery and price checking, it’s certainly worth noting how digital plays a role in the store. The shopping experience in the store can be significantly enhanced with digital solutions such as in-aisle or end cap tablets that shoppers — most of whom are certainly tech savvy — can use to look up curated reviews, recommendations, where to locate the product on the shelf and scan an item for an accurate price check. \\n\\nAs online challenges grow, there are many opportunities for in-store engagement with shoppers who are returning to stores but whose expectations have changed. Check out some of our case studies and see how forward thinking brands such as [Kiehl’s](https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl\'s digital signage case study | Scala\\") and [LEGO](https://www.scala.com/en/casestudies/lego-r-trafford-centre/ \\"LEGO Digital Signage Case Study | Scala\\") are responding to customer insights with in-store digital signage. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3fA8T50BNmi0g0IyJQLLLX","type":"Entry","createdAt":"2022-06-30T22:50:17.772Z","updatedAt":"2022-06-30T22:50:17.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Applying Customer Insights to Stores_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Explore Digital Signage Solutions"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4UC3Aer5Cu7eQYQzrhYHa1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Us2Xmy83fxrg7C5LC1Ym9","type":"Entry","createdAt":"2022-06-30T19:36:27.882Z","updatedAt":"2022-06-30T19:36:27.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-BG_Scala_Content, Logic and Satisfied Customers_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Talk to us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Cv9gFvWjNcgCmlTUf7jr6"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"21bGycZ8LNjnPe2TQrpGZ7","type":"Entry","createdAt":"2022-06-30T19:36:26.351Z","updatedAt":"2022-06-30T19:36:26.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Content, Logic and Satisfied Customers_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5gl6wLE2QdcxHu7sdiMeYX"}}},"title":{"en-US":"Blog | Content, Logic and Satisfied Customers"},"description":{"en-US":"Nikk Smith, Managing Director of Pixel Inspiration Ltd., a key partner of Scala, answers questions on the projects that make him proud, the future of digital signage for customer communications and why Scala is Pixel’s chosen platform."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7hB15HS0nfHV4PUmHYTlKh","type":"Entry","createdAt":"2022-06-30T19:36:25.534Z","updatedAt":"2022-06-30T19:36:25.534Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Content, Logic and Satisfied Customers_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"### What excites you the most about the work you and the team do at Pixel Inspiration?\\n\\nI really appreciate the variety. Each one of our projects is different, which can be an unusual thing working in the tech realm. Coming from a background in web development, where, regardless of the brand or project, you’re working with a limited number of variables, the opportunities for on-premises technology feels limitless, and that is exciting. I also love seeing the fruits of our labors. We often start working with brands at the conception and design phase, so seeing the finished result, how the solution works on site, and the impact it has on visitors and service is very satisfying.\\n\\n### During your career, what have been some of the biggest changes that you have seen in the way that brands have employed digital signage?\\n\\nThe most significant change I have seen has been the acceptance and expectation of using digital technology on-premises. We used to explain what solutions were available and the value of technology to brands whereas now brands understand. The pull is from the market that accepts digital as an integral part of the marketing mix. Businesses have gone from “Let’s try this” to “Let’s create a great digital experience that forms a key part of the customer journey.”\\n\\n### What is it that you like most about working with Scala?\\n\\nThe platform’s flexibility is essential for us to create the award-winning projects that we do. At Pixel, we have digital signage experience, the content and logic, the rules and the integration necessary to make a project work (and work well) and Scala is our chosen platform. Scala isn’t out of the box, but it gives you the necessary tools to create something exceptional.\\n\\n### Are there any particular projects of which you are especially proud?\\n\\nAfter eight years, I think the [Argos project](https://www.google.com/url?q=https://www.scala.com/en/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/&sa=D&source=editors&ust=1656621382455476&usg=AOvVaw3mZ7DLqNqyKPhInN5d7ZQk) still stands up as one of the best implementations of a rules-based CMS and signage system. Delivered through Scala and designed by us, the system accesses thousands of items to ensure customers’ most relevant and convenient experience. In addition, it is a well thought out and robust system that has been expanded to several thousand displays since its initial installation.\\n\\nAs for a spectacular project, the WHSmith facias are very impressive and have probably set the scene for a variety of corporate and retail projects which have come since.\\n\\nIn general though, I am most proud that we have won and retained clients for over ten years. That shows the skill we have across the team to listen to brands and work with them to provide digital solutions that work for the long haul.\\n\\n### Where do you think are the opportunities for brands to use digital signage in 2022?\\n\\nI believe in the natural development of technology – slow organic changes informed by past projects while being driven by client and customer demand. With digital, it is more of an evolution than a revolution as more brands across different sectors start to integrate digital or upgrade and expand what they already have in place. For example , there is a noticeable shift from LCD to LED due to the greater creative possibilities available with LED. We’re also seeing more brands incorporate projection alongside digital screens. The award-winning install at Lloyds Bank Manchester Flagship is an excellent example of what can be achieved when businesses use various technologies to tell their brand story.\\n\\n### What do you wish brands knew about digital signage?\\n\\nIt is a bit of a generalization, but brand digital projects tend to be driven by marketing or creative directors and, as such, are led by visuals or experience rather than considering the background rules or logic. There is a real opportunity for businesses to link touchpoints to offer customers a more convenient and personalized service while also giving companies more data to inform future strategies. By considering operations and customer experience, businesses can use digital to create a world-beating offering. I do see things moving in this direction as brands become more aware of what digital to do, and we’re here to help them with that.\\n\\n### Any resolutions or goals for 2022?\\n\\nBusiness-wise last year was a fantastic one for us so I’m hoping for more of the same. In terms of personal resolutions, I’d like to make the time to focus on the things that I enjoy such as messing around with the cars and motorbike.\\n\\nPart of the company since its inception in 2004, Nikk Smith has been Managing Director of Pixel Inspiration Ltd. since the 2017 acquisition by retail logistics operator, Staci. Driven by passion for the creative appalachian of digital technologies, Nikk has 25 years of commercial digital media experience spanning fixed format, online and out of the home.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7H8Br1fl880CeNa2PJEUjL","type":"Entry","createdAt":"2022-06-30T19:24:40.007Z","updatedAt":"2022-06-30T19:24:40.007Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Content, Logic and Satisfied Customers_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5WRYM4tmuq90vs8Ap6CYid"}}},"title":{"en-US":"Blog | Content, Logic and Satisfied Customers"},"description":{"en-US":"Nikk Smith, Managing Director of Pixel Inspiration Ltd., a key partner of Scala, answers questions on the projects that make him proud, the future of digital signage for customer communications and why Scala is Pixel’s chosen platform."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1HBrfPMxwdGXvA8sbwbrhL","type":"Entry","createdAt":"2022-06-30T19:24:39.205Z","updatedAt":"2022-06-30T19:24:39.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Content, Logic and Satisfied Customers_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"### What excites you the most about the work you and the team do at Pixel Inspiration?\\n\\nI really appreciate the variety. Each one of our projects is different, which can be an unusual thing working in the tech realm. Coming from a background in web development, where, regardless of the brand or project, you’re working with a limited number of variables, the opportunities for on-premises technology feels limitless, and that is exciting. I also love seeing the fruits of our labors. We often start working with brands at the conception and design phase, so seeing the finished result, how the solution works on site, and the impact it has on visitors and service is very satisfying.\\n\\n### During your career, what have been some of the biggest changes that you have seen in the way that brands have employed digital signage?\\n\\nThe most significant change I have seen has been the acceptance and expectation of using digital technology on-premises. We used to explain what solutions were available and the value of technology to brands whereas now brands understand. The pull is from the market that accepts digital as an integral part of the marketing mix. Businesses have gone from “Let’s try this” to “Let’s create a great digital experience that forms a key part of the customer journey.”\\n\\n### What is it that you like most about working with Scala?\\n\\nThe platform’s flexibility is essential for us to create the award-winning projects that we do. At Pixel, we have digital signage experience, the content and logic, the rules and the integration necessary to make a project work (and work well) and Scala is our chosen platform. Scala isn’t out of the box, but it gives you the necessary tools to create something exceptional.\\n\\n### Are there any particular projects of which you are especially proud?\\n\\nAfter eight years, I think the [Argos project](https://www.google.com/url?q=https://www.scala.com/en/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/&sa=D&source=editors&ust=1656620674831276&usg=AOvVaw2PzUwaomsjswOrna8y_Zoq) still stands up as one of the best implementations of a rules-based CMS and signage system. Delivered through Scala and designed by us, the system accesses thousands of items to ensure customers’ most relevant and convenient experience. In addition, it is a well thought out and robust system that has been expanded to several thousand displays since its initial installation.\\n\\nAs for a spectacular project, the WHSmith facias are very impressive and have probably set the scene for a variety of corporate and retail projects which have come since.\\n\\nIn general though, I am most proud that we have won and retained clients for over ten years. That shows the skill we have across the team to listen to brands and work with them to provide digital solutions that work for the long haul.\\n\\n### Where do you think are the opportunities for brands to use digital signage in 2022?\\n\\nI believe in the natural development of technology – slow organic changes informed by past projects while being driven by client and customer demand. With digital, it is more of an evolution than a revolution as more brands across different sectors start to integrate digital or upgrade and expand what they already have in place. For example , there is a noticeable shift from LCD to LED due to the greater creative possibilities available with LED. We’re also seeing more brands incorporate projection alongside digital screens. The award-winning install at Lloyds Bank Manchester Flagship is an excellent example of what can be achieved when businesses use various technologies to tell their brand story.\\n\\n### What do you wish brands knew about digital signage?\\n\\nIt is a bit of a generalization, but brand digital projects tend to be driven by marketing or creative directors and, as such, are led by visuals or experience rather than considering the background rules or logic. There is a real opportunity for businesses to link touchpoints to offer customers a more convenient and personalized service while also giving companies more data to inform future strategies. By considering operations and customer experience, businesses can use digital to create a world-beating offering. I do see things moving in this direction as brands become more aware of what digital to do, and we’re here to help them with that.\\n\\n### Any resolutions or goals for 2022?\\n\\nBusiness-wise last year was a fantastic one for us so I’m hoping for more of the same. In terms of personal resolutions, I’d like to make the time to focus on the things that I enjoy such as messing around with the cars and motorbike.\\n\\nPart of the company since its inception in 2004, Nikk Smith has been Managing Director of Pixel Inspiration Ltd. since the 2017 acquisition by retail logistics operator, Staci. Driven by passion for the creative appalachian of digital technologies, Nikk has 25 years of commercial digital media experience spanning fixed format, online and out of the home.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1CJpMNEx1MxGET33YN7gvG","type":"Entry","createdAt":"2022-06-30T17:33:39.180Z","updatedAt":"2022-06-30T17:33:39.180Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_A Matter of Convenience"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4wPIgnFRo4MZ4x1i7YnFJR"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7d1VOr4wh69YD8NT4Gx5eo","type":"Entry","createdAt":"2022-06-30T16:30:17.939Z","updatedAt":"2022-06-30T16:30:17.939Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_7 Convenience Retail Digital Menu Board Challenges, Solved_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"41TBVDyEBFzW5FVCu42BXR"}}},"title":{"en-US":"Blog | 7 Convenience Retail Digital Menu Board Challenges, Solved"},"description":{"en-US":"The number one opportunity for convenience stores to drive food sales and loyalty is introducing digital menu boards at key points of communication throughout the store. In this white paper, we help you jumpstart your digital transformation."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4aBCMjvfoNMuRRZv62jm2m","type":"Entry","createdAt":"2022-06-30T16:30:17.276Z","updatedAt":"2022-06-30T16:30:17.276Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_7 Convenience Retail Digital Menu Board Challenges, Solved_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Estimated to be worth £22.6bn in the UK alone by 2024, food to go presents a massive revenue opportunity for grocery and convenience retailers across EMEA. When considering a food to go offering, how can convenience brands optimize their footprint, team expertise and customer experience using digital menu boards? The latest while paper from Scala, 7 Convenience Retail Digital Menu Board Challenges, Solved reveals key considerations when implementing a digital menu board strategy in a convenience store premises.\\n\\nFrom digital menu board placement, to content strategy, this white paper shares key menu board insights including:   \\n \\n\\n- The three most valuable areas of the convenience store where digital signage can produce the largest gains\\n- Elements and capabilities of digital signage\\n- Advanced content concepts, including real-time menu updates, dayparting, upsell and loyalty recognition opportunities\\n- Personalization and monetization with a display ad network\\n- Strategy for implementing, scaling, and supporting the technology behind digital signage systems\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7hzbYdzHVE7zDjdRMlLZZP","type":"Entry","createdAt":"2022-06-30T15:45:51.649Z","updatedAt":"2022-06-30T15:45:51.649Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_Paragraph_A Matter of Convenience"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"48GsigVdLzwPxmAxm5HJjI"}}},"title":{"en-US":"Blog | A Matter of Convenience"},"description":{"en-US":"In the wake of the recent takeover of UK convenience chain McColls by grocer Morrisons, there has been a lot of media coverage on the pressures faced by convenience retailers, as well as the potential opportunities for smaller retailers serving local shoppers. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"73T1Ih2KeIvJDhnBUmT8uM","type":"Entry","createdAt":"2021-08-19T12:45:48.289Z","updatedAt":"2022-06-29T21:17:35.473Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"checking-in-at-the-check-out-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Shopper Behavior Changing Rapidly in European Grocery Stores\\nIn the last year grocers have experienced staff shortages, stockpiling, safety concerns and increased sales.  Our latest white paper, Checking In at the Check Out, looks at how the last year will inform those that lie ahead and what digital solutions will assist brands of all types in deepening customer loyalty, boosting sales and minimizing waste.  \\n\\nUsing Europe-wide data gathered across the last two years, Checking In at the Check Out looks at the trends likely to impact shopper behavior over the short and long term and what grocery retailers can do to meet and exceed customer expectations. \\n\\n## What do shoppers want to see in grocery stores?\\n\\n- Grocery customers are looking towards ‘local’ \\n- Shelf-edge technology is in demand by millennial shoppers\\n- Delivery is crucial in informing in-store sales strategy\\n- Phones could be the key to customer loyalty"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZEXZZf11lFfVHAtbyQtnW","type":"Entry","createdAt":"2022-05-19T20:50:41.131Z","updatedAt":"2022-06-29T21:03:01.811Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Retail Transformation Plans 2022 Benchmark Study_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1bE0zp8vZ62BfDa6epH8OV"}}},"title":{"en-US":"White Paper | Retail Transformation Plans 2022 Benchmark Study"},"description":{"en-US":"150 retailer leadership from small, mid-size, and enterprise businesses respond to questions about their plans to deploy new store technology. What are they building, and how significant are their plans?"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6q0nhywoJe5Re2V7VfBHib","type":"Entry","createdAt":"2021-06-10T11:44:33.711Z","updatedAt":"2022-06-29T20:49:37.365Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-a-fitting-return-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"“Non-essential” shops in England are now open again along with hairdressers, salons, as well as outdoor hospitality. So what can shoppers expect when they go to their favorite shops? Well fitting rooms are open for the first time in over a year, provided retailers are able to implement measures to minimise the chance of Covid spread. \\n\\nThere is a lot that can be done to help shoppers as they venture back to high streets and retail parks. The fitting room is, for me, something of a bastion of bricks and mortar retail. The experience of actually trying on items for fit and feel cannot be replicated online (although it comes close with AR and VR) and I am sure that many shoppers will be excited about the opportunity to try things on in store again. The fitting room is also a key selling space for brands and, with smart staff and technology applied in a perceptive way, it is an area where not only are sales made but relationships deepened and loyalty earned. We have seen a trend with retail brands across Europe to move their fitting rooms to more central locations within the store which I see as a recognition of the importance of the fitting room in the shopping experience. \\n\\nIn the Netherlands, we are currently only able to shop for clothing and other non-essential items if we book an appointment with a retailer. It’s a bit cumbersome and certainly eliminates the chance of a spontaneous shopping spree but I can see the benefits in booking a time to visit a store as it prevents overcrowding, limits the chance of infection as shoppers wait in line outside premises, and allows retailers to make the best use of their staff. This shop by appointment strategy could form the way in which fitting rooms are used. The lack of fitting rooms for the last year means that their availability has the potential to become a premium offering, something that can be used as a reward for shoppers who have signed up to a loyalty programme or have been identified as key clients. It could also potentially be something that could generate its own revenue with fees charged for use of the fitting room at different times of the day similar to the way click and collect and delivery slots are priced depending on demand. \\n\\nA shopper who has booked time in the fitting room could use a store app or website to browse product and identify the items that they’d like to try on and these could be ready for the shopper for when they arrive in store. Perhaps the shopper, who has booked a session in a fitting room could check into the shop using a QR code when they arrive. The action of checking in would notify store staff who could ensure that the fitting room is ready with selected (and potentially complementary additional items) laid out, ready to be tried on. To minimise contact with store staff, the shopper could be told via app or welcome screen which fitting room they have been allocated. Once in the fitting room, the shopper can use screens in the room to find out more about the products they have picked including manufacturing processes for those concerned about sustainable shopping. Shoppers could find additional items, request new sizes or products and perhaps even select their own ‘try-on music’ playlist. With full-length screens, shoppers could see what they would look like if the item was a different colour or styled with different accessories. With cameras and appropriate privacy permissions, they could even dial in friends for a second opinion. When their session is done, they could purchase products within the fitting room using contactless payment or select the items on screen and have them delivered to their home. \\n\\nThere really are so many opportunities to optimise the fitting room experience for shoppers and brands. The global pandemic has forced industries of all kinds to rip up the rule book and explore what could be possible. I’m excited for the chance for brands to build back stronger and better, and for the part that technology will play in giving us all a safer, flexible and more enjoyable customer experience.\\n\\n-- \\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nsQNpVXSpKzQ8h8g6wCT1","type":"Entry","createdAt":"2022-02-11T13:34:56.279Z","updatedAt":"2022-06-29T20:06:01.996Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"recourses-wbr-data-deployment-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"95% of the European retailers we interviewed for our benchmarking report, __Planning for Post-Pandemic Success, Recovery Solutions and Store Strategies__ reported that they used sensors in-store to gain key audience insight. However less than half of those that use in-store sensors have this technology integrated with their in-store digital signage. Linking technology across the store and brand touchpoints unlocks huge opportunities for brands to deliver a more personalized experience for shoppers, creating deeper customer loyalty and a more satisfying brand experience. \\n\\nDiscover\\n- What European retailers think of the omnichannel experience and its importance to their business\\n- How data gained across brand touchpoints can be used to create a personalized shopper experience\\n- What linking sensors to digital signage can mean for in-store marketing and sales"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6UEPksHICXJs9Jqa2CYbwO","type":"Entry","createdAt":"2022-02-11T13:30:47.990Z","updatedAt":"2022-06-29T20:05:36.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-data-deployment-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"10SB9jU6ZhLnK25Xuhfeyj"}}},"title":{"en-US":"Report | Data Deployment"},"description":{"en-US":"Explore the opportunities for retailers that connect their in-store and online touchpoints to gain crucial customer data and how this information can be used to create an omnichannel and personalized experience. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Go0pgHxrYo1ERYuYvGkQN","type":"Entry","createdAt":"2022-02-16T10:53:04.527Z","updatedAt":"2022-06-29T20:04:32.004Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"recourses-wbr-sales-spark-in-the-car-park-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As our recent retailer report, Planning for Post-Pandemic Success, Recovery Solutions and Store Strategies reveals, 30% of European retailers are looking at ways to optimize their car park as a space for sales, collections or returns. An untapped resource for many brands, the car park has huge potential as a means to deepen customer loyalty and increase sales opportunities.\\n\\nDiscover: \\n- Why retail brands are considering the car park a key customer-winning opportunity\\n- How optimizing the car park can deepen customer loyalty and increase sales\\n- The role technology can play in making the car park a relevant extension of the retail brands"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"569ASrkHDSiHDtIPIHThmH","type":"Entry","createdAt":"2022-02-16T09:40:53.290Z","updatedAt":"2022-06-29T20:04:14.824Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-sales-spark-in-the-car-park-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2M60a6vIovEn68PcspridT"}}},"title":{"en-US":"Report | Sales Spark in the Car Park"},"description":{"en-US":"Discover why retail experts consider the carpark to be a key asset for building brands and beating the competition. Using insight from 100 retail brands across Europe, our first solution report explores the opportunities available to brands if they optimize their available outdoor space."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"aTu4Dxl7U4MEQPPcmck83","type":"Entry","createdAt":"2022-02-16T09:22:40.743Z","updatedAt":"2022-06-29T19:56:53.606Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"WBR - Assessing the Aisles"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2dJVOKLA1vzjO97Ur6fORu"}}},"title":{"en-US":"Download the report"},"description":{"en-US":"Explore the digital solutions planned by retailers across Europe."},"ctaText":{"en-US":"Download the solution report here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"vBIfjQQRAvhGT9bBGrxDw"}}},"fileButtonText":{"en-US":"Download the full report here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Wp0fVaXwoZW9qMsoSkTkg","type":"Entry","createdAt":"2022-02-16T09:17:55.864Z","updatedAt":"2022-06-29T19:54:44.327Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"recourses-wbr-assessing-the-aisles-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Over half of the European retailers we spoke to for our benchmarking report, __Planning for Post-Pandemic Success, Recovery Solutions and Store Strategies__ said that they were planning on changing the layout of their stores in the next year. Discover what changes retailers plan to make and why assuring shoppers of safety is as important as fulfilling online sales in store.  \\n\\nDiscover: \\n- Why occupancy management solutions are a priority for retailers\\n- What shelf-edge solutions will mean for brands and shoppers\\n- What a shift from display space to stock space will mean for shoppers and stores\\n\\nAssessing the Aisles is part of a larger benchmarking report on retail. [For the full report by WBR, navigate to Recovery Solutions and Store Streategies for Retail Brands.](https://www.scala.com/en/resources/white-papers-&-reports/research-report-recovery-solutions-and-store-strategies-for-retail-brands/ \\"Resources WBR Report\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5xiBFldfrg9dkCmLcFvxU9","type":"Entry","createdAt":"2022-02-16T13:37:13.889Z","updatedAt":"2022-06-29T19:46:45.838Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-webinar-wbr-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Webinar | The Investment Priorities of European Retailers Discussed"},"description":{"en-US":"Harry Horn explores how digital signage and Scala technology can answer the key points raised in his discussion with former Walmart executive Pavan Pidugu. "},"wistiaEmbedCode":{"en-US":"e5e98hkxl8"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3U6Zoxtgm3Z5BOuNyN2qCt","type":"Entry","createdAt":"2022-02-17T09:18:25.971Z","updatedAt":"2022-06-29T19:17:53.316Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-webinar-wbr-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Last week I sat down (remotely) with Pavan Pidugu, former Leader of Digital Customer and Omnichannel Experience at Walmart, to discuss the findings of our European research report and what those findings may mean for retail brands as well as their customers. \\n\\nThe chat, moderated by Managing Editor of Retail Connections, Chris Field, is available to watch. It takes about an hour and covers a variety of topics raised by the research — the importance of optimizing data, supporting retail workers, personalizing the shopping experience and how retailers can protect themselves against business threats, whether those threats come from a global pandemic, freight and fuel issues or staff shortages. \\n\\nI found our conversation optimistic and enlightening. As Pavan eloquently explains, bricks and mortar retail has always evolved and will continue to evolve with the way a customer feels about visiting a premises, an essential factor in ensuring the success of a brand. Experiential retail will continue to be a trend that will develop and retail technology has a key role to play in making those immersive retail experiences meaningful. \\n\\nSo where do retail brands get that data and how do they use it? <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">The report </a> reveals some of the strategies that retailers are looking to use over the next year and, our discussion on those points goes further. We talk about specific examples that we have seen already in the market. Further, we go into the ways in which technology such as digital signage, sensors and customers’ personal devices can all contribute to gathering crucial information, equip team members and ultimately provide customers with a retail experience that they will want to repeat. \\n\\nIf you’re interested in seeing specific ways in which digital signage solutions and pathway tracking technology can help assist retailers, we have created three use case solution papers. The topics covered in those papers are:\\n- <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-data-deployment/\\" target=\\"_blank\\">In-Store Analytics, Sensors and Signage </a>\\n- <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-sales-spark-in-the-car-park/\\" target=\\"_blank\\">Sales Spark in the Car Park </a> \\n- <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-assessing-the-aisles/\\" target=\\"_blank\\">Store Layout</a>\\n\\nTake a look at the webinar and let me know if you think there is anything we have missed or anything about which you’d like to know more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ywOOGQV7YVNYORZ3r7b1z","type":"Entry","createdAt":"2022-06-04T02:28:29.667Z","updatedAt":"2022-06-29T18:41:53.107Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_Five Best Practices for Drive Thru_2020"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"13hKa2QqWwgYW92BQ6Xcof"}}},"title":{"en-US":"Infographic | Five Best Practices for Drive Thru"},"description":{"en-US":"Are you considering opening or renovating a drive thru lane for your locations? Make sure you set up your project for success. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4qnQExTAgmMWkLLl1l13At","type":"Entry","createdAt":"2022-06-17T19:47:10.034Z","updatedAt":"2022-06-29T18:33:35.222Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_Six Key Digital Signage Best Practices_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3dSh9ypI1JcMWR5tBwLKgM"}}},"title":{"en-US":"Infographic | Six Key Digital Signage Best Practices"},"description":{"en-US":"You have the digital signage system; now it\'s time to optimize your content to maximize engagement. Consider these 6 high-level aspects of digital signage that need to be considered when creating, scheduling and deploying your content."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5b5ikw8dwFXCmuks6pN7dU","type":"Entry","createdAt":"2022-06-17T17:37:48.072Z","updatedAt":"2022-06-29T18:32:53.659Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_Evolve the In-Branch Experience with Digital Technologies_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1ebP5VvmXNT5q61zuEhpGf"}}},"title":{"en-US":"Infographic | Evolve the In-Branch Experience with Digital Technologies"},"description":{"en-US":"As technology continues to transform the customer experience in the post-COVID world, retail banks are considering a multitude of digital solutions to optimize and enhance in-branch experiences. Whether you are interacting with visitors in the waiting, brand or drive-thru zone, Scala can help elevate your customer experience."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3P05xYM2YHeru8NLG0AxG2","type":"Entry","createdAt":"2022-06-10T18:50:31.799Z","updatedAt":"2022-06-29T18:32:01.509Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_5 Ways to Deliver Retail Transformation and Exceptional Customer Experiences_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2vY62uKLvG10wh01BVsECn"}}},"title":{"en-US":"Infographic | 5 Ways to Deliver Retail Transformation and Exceptional Customer Experiences"},"description":{"en-US":"Scala’s infographic gives you a 5-tier strategy for delivering an industry leading experience in 2022."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5A16NStIoNXiwGMDvEXsb6","type":"Entry","createdAt":"2022-02-09T16:06:37.646Z","updatedAt":"2022-06-28T15:57:45.947Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-walkbase-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Halloween, Diwali and Bonfire Night are done and the big UK retailers have unveiled their holiday campaigns, so Christmas must be coming and with it, the hopes of retailers to make the most of Christmas shopping and celebrations. The threat of supply chain disruption looms large over a variety of brands (I think it’s unlikely that I’ll be unwrapping a PlayStation 5 on Christmas Day), but there is an optimism across retail that this Christmas will be a good one with people able to meet in person for gifting and celebrating. \\n\\nGolden quarter, with the increased footfall in stores, gives brands a great opportunity to gather customer insights that can be used across the year. Smart brands can use the season to optimize customer data to better inform merchandising, pathing and marketing decisions. \\n\\nAs part of the STRATACACHE team, Scala supplies partners, including retailers, a wealth of digital solutions which can help brands serve customers better and help brands get the key retail data that they need. Walkbase TREQ is one of the tools that Scala provides. It is an impressive piece of kit that gives businesses a truly data-driven look at the customer journey. \\n\\nIn Australia, leading grocer Woolworths <a href=\\"https://www.smh.com.au/business/companies/we-re-all-blobs-woolworths-trials-new-tech-for-covid-safe-christmas-rush-20200917-p55whj.html\\" target=\\"blank\\"> used Walkbase </a> to offer a safer shopping experience during last year’s Christmas rush. The Occupancy Management component of Walkbase TREQ can measure occupancy with 99% accuracy, which means that it can reliably keep staff teams informed of the numbers in store. For Woolworths this meant they could ensure the safety and security of customers while also looking at how to best serve those customers with the deployment of staff. As mentioned in the linked article, Walkbase can provide a scalable digital solution that can give brands accurate information while also maintaining public privacy. \\n\\nThe accuracy of Walkbase in-store insights is impressive  — 99% on occupancy and the use of Walkbase means that those businesses currently using staff and a ‘clicker’ can reallocate those team members to more meaningful customer service roles. This quick deployment of staff creates immediate efficiencies, efficiencies that can be expanded when data derived from Walkbase accumulates. This means that staffing allocation over times of the day, week and seasons can be decided based on the times customers are entering and leaving the store. Email and push notifications can notify staff when a premises or store area is getting busy, creating an automated system of staff deployment. I see this being especially useful in large stores such as department stores or big box premises, shopping malls or premises with a lot of foot traffic, such as airports or hospitals. For retailers, this push notification of staff deployment will also be incredibly handy during key retail times such as Black Friday, Christmas or during the January sales (and returns).  \\n\\nThe push notifications along with Walkabase’s capability also reveal something key about the system. Walkbase data is easy to access through any browser based mobile device, tablet or work station. Walkbase TREQ technology can also be integrated with digital signage to show occupancy numbers to customers as they enter the store or displayed on screens in staff areas such as stock or break rooms. Clear communication with customers is not only important for promotions; it’s needed for safety as well. \\n\\n[Navigate to Walkbase TREQ >](https://www.walkbase.com/treq-solutions/ \\"Walkbase TREQ\\")\\n\\nThe most exciting thing for me when it comes to Walkbase is the way in which the accurate data can be used across all parts of the customer journey to create a more efficient and pleasant experience for those in store and hopefully, encourage repeat visits. Queue Analytics is a cloud-based component of Walkbase that gives retailers insight into how they manage a common pain point for customers as they wait to try on clothing, pay for orders or wait for click and collect fulfilment. \\n\\nWalkbase can also help with customer pathing. Using reliable bluetooth technology, brands can use Walkbase to analyse the ease with which individuals navigate a space such as a store or travel hub and allocate staff or position key signage or merchandise accordingly. Pathing can also be used to assess if shoppers are navigating toward or bypassing high value areas of the store, and change layout or use digital signage to promote optimal pathing. The best bit is that with all of the data gathered by Walkbase, brands can adjust and augment the customer journey as needed, gaining new insight from Walkbase as they go. \\n\\nWhether it be as people search for the perfect gift or outfit for the long overdue staff party, or as they prepare to go on a long-deserved vacation or make a crucial appointment, Walkbase is the platform that improves not only the customer journey, but it also gives brands easily accessible insights that can then be used to better their business — to increase efficiencies and optimize sales opportunities. \\n\\nWalkbase is the focus of this blog but it is just one of many of the digital solutions offered through Scala. We’re a flexible and, I’d like to think, clever bunch. Talk to us about what you want to achieve with your business and we will do our best to offer a solution that works for you now and will grow along with your operations. \\n\\n[Navigate to Walkbase TREQ for more information >](https://www.walkbase.com/treq-solutions/ \\"Walkbase TREQ\\")"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7dz3FFON7AE7x1Gn4NI785","type":"Entry","createdAt":"2021-06-15T07:33:34.502Z","updatedAt":"2022-06-24T19:18:37.710Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-top-retail-trends-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"On a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/au/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/au/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/au/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","en-US":"On a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n## What is the NRF Show?\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n## NRF 2020 Trends\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n### Customizable Tech Stacks\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n### Artificial Intelligence\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://open.spotify.com/show/7tHGI3hf3hhfOVPMYWw2co \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n### NRF 2020 Guest Speaker Takeaways\\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n### Gather Customer Insights\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n### Customer Personalization Is Key\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor.\\n\\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n## STRATACACHE Technology Solutions at NRF 2020 Show\\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n### AI-informed Decision Making for Digital Signage\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n### Online-Level Personalization for In-Store Results\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n### Strategic Partnerships\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements.\\n\\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/en/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/en/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n### In Conclusion\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [Contact us](https://www.scala.com/en/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","in":"On a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/in/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/in/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/in/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","sg":"On a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/sg/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/sg/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/sg/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"l3GAPEs4A5ZPfPvtOsnyO","type":"Entry","createdAt":"2021-06-15T07:31:48.587Z","updatedAt":"2022-06-24T19:10:06.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-top-retail-trends-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"67H6eCzXg2pziGDAb2UiRn"}}},"title":{"en-US":"Article | Top Retail Trends in 2020: Smarter In-Store Experiences"},"description":{"en-US":"With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5yyq6gRowkqKLv30aHauBe","type":"Entry","createdAt":"2021-06-09T15:07:19.134Z","updatedAt":"2022-06-24T19:08:55.819Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-potential-beyond-paper-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"So here we are -  the first working week of 2021. After low-key Christmas and New Year celebrations and with most of the country in lockdown, I am looking forward to the vaccine rollouts and hopefully things returning to some form of normal. I am buoyed with plans for 2021, excited by what Scala and STRATACACHE are working on and looking forward to talking to businesses about tech and making the customer experience better this year and beyond. My mood is a good one, better than it’s been in a while, but it does get dented when I see A4 pieces of paper stuck in shop windows. \\n\\nI’m obviously a bit biased, but those little bits of paper are driving me insane. I appreciate the role the signs play in the track-and-trace process but each one I see, especially those affixed in the windows of well-known chain brands, feels like a wasted opportunity.\\n\\nThe pieces of paper are disposable, they are fading, some are dog-eared and all, at least to me, suggest a lack of strategic thinking or future planning. I suppose the designer in me is frustrated by how poor they look against the carefully thought out interior design of shops and restaurants. These pieces of paper simply aren’t serving the spaces that they occupy. I also worry that the paper QR codes aren’t properly serving the people either. Static and unappealing, printed in an inconsistent fashion, the signs don’t grab attention or invite participation.\\n\\nFirst of all, that sign-shaped real estate in a shop window could be doing so much more. As well as giving the public a point at which to check in, that space, if given over to a digital signage solution, could be reassuring the public on the safety measures. The digital sign could be directing people to the location of the hand sanitisers. In fact, hand sanitising stations could even be fitted with screens. Picture this — if a digital sign is connected to an [occupancy management system](https://www.walkbase.com/treq-solutions/occupancy/ \\"Walkbase TREQ Real-Time Occupancy Management\\"), the screen in the window could display how many people are in the store, using graphics, animation or colour to visually display, at a glance, how close the numbers are to the maximum occupancy of the space, ensuring shoppers feel they have a safe shopping environment. All of this information can be displayed in rotation along with the QR code or, specific information could be selected by the customer via touch screen. Perhaps the idea of touch screens would cause some to balk, but screens can be outfitted to be antimicrobial and are far easier to clean with antibacterial sprays than paper. \\n\\nAs we saw last month, COVID can cause a standstill at ports. As we leave the European Union new regulations may also leave supply chains tested. Through digital displays, businesses can communicate more clearly with their clientele about the pressures they are facing and the steps that they are taking. Digital signage not only modernizes the store, but it helps businesses explain and update timelines, offer alternative products or highlight products available in stock. Using our digital signage composition and design tool, [Designer Cloud](https://www.scala.com/en/products/software/scala-designer-cloud \\"Scala Designer Cloud\\"), sign displays can be changed and updated within minutes. \\n\\nAnd these signs don’t just have to be there to mitigate business challenges. They can also be used to celebrate. Communities have made an effort to shop local, and we have seen businesses come to the aid of the community with initiatives such as holiday hunger. The screen in the window could be a place to show thanks, to share community info or simply count down to a sale. With the right tech, businesses can own a platform that not only provides an attention-grabbing channel to reach customers, but also gives the business a way to get the data they need to build back and grow greater. The potential applications of a small sign in a shop window are vast and varied — so much more dynamic, creative and effective than a piece of A4 paper taped to a shop window. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5jknMDz9zv55meIMbDTE0J","type":"Entry","createdAt":"2021-06-09T15:06:35.657Z","updatedAt":"2022-06-24T19:07:33.951Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-potential-beyond-paper-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"f4Xvb9N21hinSsWwWvCsf"}}},"title":{"en-US":"Blog | The Potential Beyond Paper"},"description":{"en-US":"Are brands letting themselves down depending on paper signage? Darren Cremins looks at the opportunities that open up to brands when they install a digital signage slution. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"55hEzhIX1KJSKUEi5XljQ1","type":"Entry","createdAt":"2021-06-09T15:12:03.788Z","updatedAt":"2022-06-24T19:06:06.949Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-start-anywhere-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Throughout my career I’ve worked with businesses and retailers to find solutions to serve their customers better, market their offering more effectively, minimize waste, and ultimately increase their bottom line. I love my job. I’m a curious person, keen to get behind what makes people tick and businesses work. I am also a shopper who values good, personalized service and who is willing to pay a bit more for a better retail experience. \\n\\nThe trend that we’ve seen over the last few years and something which has only gained more prominence and necessity over the last 10 months, has been the ability for shoppers to engage with a brand how they want — whether it be online, via an app or in the store. This desire for shoppers to fully control how they interact with a retailer means that transactions can start anywhere and finish anywhere, using multiple touchpoints and platforms. A 2022 study published by [Retail TouchPoints surveyed global retailers and found that 71% of retailers have focused on rethinking or redesigning their front of house (checkout, BOPIS pickup area, etc.) in the prior year.](https://www3.scala.com/retail-benchmark-study-on-digital-store-design-2022 \\"Retail Benchmark Study 2022\\") A customer may research an item on an app and then purchase in store or perhaps a shopper spots something they like in the aisles and then, once home, they explore its features further online. \\n\\nSo what does a start anywhere, finish anywhere interaction look like? What do customers really expect from retailers and how can retailers make the most of technology and data to meet or exceed customer expectations and create truly integrated experiences? \\n\\nA customer enters a store to collect an item that they have previously purchased on the store’s website. In store, they enter their collection code at the pick-up area and then decide to browse the aisles while they wait for their item to be retrieved. While browsing they spot something else that they’d like to purchase. They pick up the item and head towards the till point. The line at the manned cash register is long and the customer decides that they don’t have the time to wait. Instead of waiting in a lengthy queue, the customer makes use of a self-service pay point, using contactless payment via their phone. As they leave the store they pick up the click and collect item, which had been purchased previously online with a different transaction, which has now been retrieved for them. \\n\\nStart anywhere, finish anywhere is becoming an essential requirement for shoppers. There is an expectation for a truly holistic shopping experience with shoppers assuming that they will be able to access brands and products in whichever way is most convenient to them: in store, through an app, online, or even an in-the-moment combination of a variety of options. Shoppers also want to choose how long they interact with a brand in order to research, locate or buy a product. \\n\\nFor some, queuing to buy an item may not be an issue while paying for postage or waiting days for delivery makes them balk. For others, waiting in line could prove a deal breaker. Some customers may want home delivery for their products, while others prefer to pick up a purchase from a store branch, petrol station or convenience store. This desire for flexible buying and receiving options extends beyond traditional retail goods - the recent UK launch of McDonalds ‘click and serve’ service demonstrates the start anywhere, finish anywhere principles employed in a quick serve restaurant environment. The multitude of ways to order and receive a Big Mac shows a clear appreciation of customer desires and the value in offering flexible purchasing options. This adaptable, omnichannel and omnioption approach is something that should be considered by all retailers. \\n\\nAt Scala we understand the needs and expectations of the customer and work with retailers to provide innovative omnichannel solutions. Making the most of proven, stable technology, we work with our partners to create opportunities that not only meet the wants of the customer and exceed their expectations but that also create efficiencies within the business to reduce labour and material waste. Integrated omnichannel solutions can give retailers essential insight into shopper behavior and floor operations while data gained from a connected offering can  support product discovery and create a personalized customer experience. With Scala, retailers can forge relationships with their customers that truly can start anywhere. With considered design and flexible solutions, we work with retailers to ensure that although a customer can finish their transaction with a retailer when and how they want, that their ongoing relationship with the retailer itself doesn’t finish anytime soon.\\n\\n--\\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aI21OFlFLvkYqAOxvlMTy","type":"Entry","createdAt":"2021-06-09T15:11:34.800Z","updatedAt":"2022-06-24T18:51:26.021Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-start-anywhere-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6gqVEtBlDaFmI96GpKxsmG"}}},"title":{"en-US":"Blog | Start Anywhere, Finish Anywhere"},"description":{"en-US":"Customers expect a seamless and smooth shopping experience. Harry Horn explains what it is for shoppers to be able to \'Start anywhere and Finish anywhere\' and how brands can implement digital solutions to create an omnichannel experience. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"EalATToYkkS1J6jBU2phg","type":"Entry","createdAt":"2022-02-09T15:50:37.909Z","updatedAt":"2022-06-24T18:47:47.249Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-smart-signage-foundations-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital signage systems can help businesses attract and retain customers; smart signage technology can further increase customer engagement, tap into innovative technology and ultimately, increase revenue and brand loyalty.\\n\\nHowever, many organizations looking to adopt smart signage technology have questions.\\n\\n- What exactly is a smart signage system?\\n- What are the benefits of adopting smart signage?\\n- What are some sample use cases?\\n- How do organizations evaluate technology providers?\\n\\nIn this post, we’ll take a closer look at smart signage technology, best practice strategies for deploying smart signage solutions, benefits, and other considerations.\\n\\n## What is a smart signage system? What makes it smart?\\n\\nA digital signage system is a communications platform that organizations use to solve operational and customer experience challenges. \\n\\nComponents include a centrally operated content management system and digital screens to display content across the network. \\n\\nSmart signage makes the system responsive and in some cases interactive. Sensors, touchscreens, and mobile devices provide touchpoints where consumers can have direct impact on what they see.\\n\\n### How consumers control smart signage displays\\n\\n- Mobile devices\\n- Touchscreen displays\\n- Cameras and Computervision\\n- Weight plates and tactile sensors\\n- Movement sensors\\n\\nSensor data feeds into the digital signage system along with any loyalty, opt-in data to deliver personalized, timely customer interactivity. \\n\\n## What industries deploy smart signage today?\\nThe retail and quick service restaurant (QSR) industries are often seen as leading verticals for smart signage. For instance, Restaurant Brands International, owner of QSRs like Burger King, Tim Hortons and Popeyes deployed smart signage to thousands of locations across the globe last year. Smart signage at these locations integrate loyalty programs to present personalized menu options on digital menu boards in the drive thru and then conclude the transaction with contactless payment organized through their loyalty application.\\n\\nBut as you can probably imagine, the only way to really understand smart signage capabilities is to experience it. Still, video can come close.\\n\\nHigh-end retailer [Hunkemoller deployed smart signage at its flagship store in Amsterdam](https://www.scala.com/en/casestudies/hunkemoeller-new-dimension-to-shopping-experience/ \\"Hunkemoller Case Study\\")  to groundbreaking effect. Touchscreens, lift-and-learn displays, and digital monitors provide a truly interactive experience.\\n\\nBanking, hospitality, airport and transportation, and healthcare are also deploying smart signage to create truly unique interactivity with customers. \\n\\n### Use cases\\nThe crux of smart signage technology are the sensors, the intelligence behind the data collection, and the opportunity for the customer/target audience to engage in real-time with the display. But how do these concepts come together for consumers?\\n\\nLet’s take a look at some example use cases.\\n\\n__Vision-based sensor technology__\\nStore locations want to understand their customers — where they walk, how long they dwell, etc. Vision-based sensor technology, also known as Computer vision, empowers vision-based sensors to understand this data, as well as basic demographic information. The information is completely anonymous, but it still provides great insight into how customers are interacting with the store. \\n\\n__Tactile sensory technology provides “lift-and-learn” experience__\\nWhen you step on a scale, it knows you are there and how much you weigh. Smart signage deployments can use weight and vision sensors to understand how consumers are interacting. These cues can trigger content on digital screens to provide a truly interactive experience. Pick up a wine bottle and see detailed information about the winery. [Kiehl\'s](https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl\'s case study ASK interactive retail experiences\\") deploys interactive experiences like these to engage customers and make their stores unforgettable.\\n\\n__Mobile sensor technology__\\nMobile sensors rely on mobile phones to provide interactivity with customers. These often rely on opt-in loyalty applications to function, but they also provide yet another point of interaction. \\nAs an example, if a customer has opted-in to a brand’s ecommerce app and allows tracking, the smart signage mobile sensor can be alerted to their location, in store. This action can trigger the smart signage to display a personalized message (or offering) based on the customer’s previous shopping behaviour.\\n\\n__AI technology__\\nOne of the main purposes for AI is to help glean strategic and actionable insights from the increasing volume and velocity of data. Smart signage can work with integrated AI to collect and process customer data, extending the eCommerce experience to physical locations. \\n\\n## Benefits of smart signage for brands today\\nFor consumers, smart signage enhances in-store experience. The interactivity is still a standout for many verticals in 2021. But for the brands that have implemented smart signage well, that “wow” factor is only a small part of the total impact to the business. There are also substantial operational benefits, including:\\n\\n- __Increased profitability__ and upselling opportunities\\n- __Streamlined operations__ — consumers are able to make faster, more satisfying decisions \\n- __Greater insights__ — Understanding where customers walk in the store, what they look at, etc. can help businesses understand how to serve their customers even better\\n- __Reduced labor requirements__ through self-service\\n- __Increased loyalty and retention__ — Many smart signage systems integrate with loyalty applications to increase value to customer, and they also strengthen and enhance loyalty\\n\\n### Smart signage solves 6 challenges\\nOrganizations deploy smart signage to solve operational and customer experience challenges. Smart signage organizations should consider implementing strategies to augment the efficacy of the technology. These strategies may include:\\n\\n- **Marketing Challenges** — Need to deliver compelling advertising, including self-promotions, upselling opportunities, or monetize brands\\n- **Labor shortage** — Need to deliver premium customer experience without enough in-store personnel\\n- **Personalization** — Need to attract and satisfy emerging customer expectations\\n- **Streamlined operations** — Achieve greater throughput by helping customers make faster, more satisfying decisions\\n- **Curbside pickup and other adaptive service modalities**\\n- **Customer insights** — Need to understand how customers are interacting with the store, despite limitations in data privacy\\n\\nThese are a few of the more common challenges that smart signage solves today. Keep in mind that smart signage is a long-term investment. Most businesses do not leap from traditional signs into a smart signage system. Instead, the tendency is to crawl, walk, run, fly with digital signage solutions.\\n\\nOnce the initial digital signage is set, sensors and loyalty apps can layer onto the infrastructure, so that organizations continue to achieve more and more.\\n\\n## Evaluating Smart Signage technology solution providers\\nSmart signage solutions span a complex array of technology including hardware, software, and media content. Piecemealing vendors can pose a significant challenge to organizations, not only due to complexity of the project, but also due to hardware integration. You want to consider a smart signage partner with:\\n\\n- **Experience with enterprise-level deployment**\\n- **Scale**\\n- **Ability to monitor and optimize** — Many organizations envision themselves managing a smart signage solution, but you always want to have a backup in place\\n- **Turnkey capabilities**  \\n\\nOverall, these are just a few of the most important evaluation criteria to use when considering smart signage technology providers.\\n\\n**How Scala can help make your smart signage smarter**\\nWith 31 years’ experience in the digital signage industry, Scala is known globally as the leader in stable, secure network deployment at scale. Now, as part of the STRATACACHE family of marketing technology companies, Scala has wide ranging in-house software, hardware, services and support with an unmatched global delivery capability. We create strategic partnerships with companies who are looking for a “marketing first” point of view to transform their physical space – retail stores, financial institutions, restaurants, transportation hubs and beyond. We’re driving true retail and audience engagement transformation with a wide array of technology including artificial intelligence, virtual reality, digital signs, mobile sensors and computer vision technology. Beyond standard signage, we’re creating smarter signage solutions — every digital sign can be a sensor that adds insight and helps your business move the needle."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6AVxK9AYzmwWG8SpiLZOdq","type":"Entry","createdAt":"2022-02-10T15:35:57.627Z","updatedAt":"2022-06-24T18:39:36.706Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-enterprise-and-what-lies-ahead-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Scala released the newest version of our flagship digital signage platform, Scala Enterprise 12.60. We asked Scala’s Director of Product Management, Rob Aita, a few questions about enhancements, strategy, what’s ahead and generally what it’s like to be super awesome. \\n\\n## How has Scala’s digital signage software release strategy evolved? \\n\\nRA: We listened to the feedback from our customer base and realized that we needed to be more predictive when it comes to our software release schedule. Beginning this year, we committed to twice-annual releases — with availability in spring and fall of every year. I’m proud of our Engineering team who successfully executed upon this new cadence by releasing Scala Enterprise 12.50 and 12.60 in 2021. With these two smaller releases each year spaced closer together, we are able to be quicker to market with significant enhancements and features, all of which are key to making advanced digital signage projects successful. The feedback to this new approach has been overwhelmingly positive, and I’m excited to see how we can improve upon it in 2022.\\n\\nTo make this commitment to a steady cadence of releases possible, we’ve invested in adding resources to ensure we meet our software release goals. We’re hitting our release goals while ensuring the features and enhancements are tightly aligned with our clients’ needs. \\n\\n## What factors into Scala’s digital signage software roadmap? \\n\\nRA: We’re a full digital solution provider. As our offering changes, we map out features that will support additions to the scope of our offering. For instance, we’ve added support for commercial grade LINQ all-in-one tablets in a wide range of sizes, and most recently added support for digital shelf edge displays. This means our clients can confidently deploy these devices in any high-volume environment such as retail digital signage, quick service restaurants, banking, transportation, grocery and more. \\n\\nAs part of long term planning, we talk to our business development teams, sales teams and partners, as well as our clients to lean into what’s top of mind. This can include things like media player and network health, content management system enhancements and display content design functionality. Additionally, we provide and support hardware and digital signage systems for major global brands, and we’ve invested in the resources to support hot fixes and feature requests that level up their projects between these major releases.\\n\\n## What is most significant about Scala 12.60? \\nRA: Our users are going to see improvement in the ability to operate digital signage networks at scale. Customers have been asking for more visibility into the health of their players so they can proactively resolve any issues in their deployment. The introduction of the Player Status Rollup is an important step toward providing this intelligence.  A user is now presented with a color-coded chart that shows the various states of their players. From here, the user can then easily drill down to a dynamically filtered list showing more information about the players in that specific state. Identifying and troubleshooting player issues will be much more efficient beginning in 12.60. This is just our first step toward iteratively improving network health visibility with each release.\\n\\nImproving the overall performance of our platform is always top of mind with each release. In an effort to speed up page load times for customers with a large amount of media items, we’ve introduced a Cleanup Assistant. With this tool, the user can now easily move these files to a dedicated “Archived” folder where they will be stored and no longer used in playlists. These files can also be easily unarchived if the user wishes to utilize them in the future. A good use case would be seasonal assets like those used around Thanksgiving. They are only applicable during that time of year. With regular use of this tool, only those media items that are most important will be presented, allowing for this critical area of CM to load much quicker.\\n\\nIn tandem, with the introduction of our shelf edge hardware, we’ve developed a new provisioning process that will drastically reduce the time of installation. The installer can now utilize their phone or laptop to temporarily connect to the shelf edge display and utilize a modern interface to modify the necessary configuration items. Once complete, these settings are sent to the shelf edge, at which point it reboots and connects to CM for further pairing. The entire process takes just a few minutes and is easily repeatable if more than one unit needs to be configured at the site. We are introducing this new enhanced commissioning process with the shelf edge and will have it available for all of our players in the coming releases.\\n\\n## What can Scala’s clients and prospects expect to see for digital signage systems and marketing technology in 2022 and beyond? \\n\\nRA: It’s an understatement to say there has been a shifting landscape of needs. Digital signage has always been an effective tool for increasing sales and informing consumers, but now there are factors such as safety and back of house efficiency where smart digital signage plays an important role.\\n\\nSo, strategically at the highest level, we’re keeping an eye on where there are big opportunities for digital signage systems to have a positive impact for businesses — some of the biggest areas of impact are on customer experience, retail digital signage, store and restaurant efficiency, solving labor challenges, as well as personalization of digital display content messaging and marketing.  \\n\\nRetail digital signage and marketing technology will be an interesting and exciting area in the coming year and beyond. The benefits of digital signs in and around stores has long been proven. Shoppers are better informed and sales increase. But retailers are realizing that digital signs help drive loyalty, and our platform focuses on enabling creativity and scale with deploying digital solutions. \\n\\nAs experiential retail shopping becomes more and more expected by today’s shoppers, brands are stepping up their in-store digital game. For hardware, things like in-aisle displays, large format video walls, shelf edge displays and end cap displays are drawing attention and influencing at the point of decision. Personalized shopping experiences — where customers are empowered to do their own product discovery, or they are seeing hyper-relevant information — drives repeat visits. The plans for our digital signage platform will ensure that features and functionality can fully support not only small POCs of these projects, but also deployment at scale. \\n\\n## What is it like to be someone that is so great at everything he does, both professionally and personally?\\n\\nRA:  Well, I really don’t know any other way.  It’s kind of like when you ask someone that was born blind what it’s like to be blind.  They don’t know what it is to have vision, so they can’t really answer that question.  Given my good looks and infectious personality, I’ve been told more than once that I’m the whole package - half man, half amazing.  I just do my best to remain humble.\\n\\nRob shared his thoughts on the future of digital signage in a blog post early last year, <a href=\\"https://www.scala.com/en/resources/blogs/changing-spaces-suggestions-signage-and-sales-for-the-future/\\" target= \\"blank\\"> Changing Spaces: Suggestions, Signage and Sales for the Future</a>. Stay tuned for Rob’s 2022 insights early next year! "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4YtJHz7nN10Xa0X5RZ1b6Y","type":"Entry","createdAt":"2021-08-02T08:18:24.763Z","updatedAt":"2022-06-24T18:29:09.797Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-planning-for-post-pandemic-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## European Retail Trends in 2022\\nThe Scala team recently released European retail research conducted with global market research firm WBR Insights. The report, titled <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\"> Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands </a> reveals where 100 retailers across Europe are planning to invest across the next year. It is an illuminating read that gives a clear picture of the priorities of European retailers of all types.\\n\\nWe commissioned the research in order to learn more about the pressures and goals of the retail sector following a turbulent year which has transformed both the industry and consumer habits. One way Scala  will use the information in the research is to better assist our retail partners, especially now as brands open their doors and need to attract shoppers and build back business. \\n\\nThere are lots of interesting data points in the report and a few key trends that will inform our own focus moving forward. As expected, following over a year of restrictions, brands are looking at ways to create more synergies and efficiencies across their touchpoints. Retailers also recognize the role that ecommerce will play in informing their future in-store strategy. Offering a flexible and convenient retail experience for customers is a priority with brands keen to become truly omnichannel in their activities and gain customer insights across all of their touchpoints. \\n\\nI am bolstered by the dedication brands are showing to investing in their brick-and-mortar premises and how open they are to employing digital solutions to build business. Digital signage, both inside and outside the store is a consideration for many brands which makes sense when clear communication with customers has never been more crucial. Integrated SaaS also runs as a key theme across the report with retailers looking to bring systems together to create a coherent and consistent customer experience. The evolution of experiential retail is in itself an interesting topic raised by the report as retailers look to attract customers back into stores by communicating their commitment to safety and convenience. \\n\\n### Survey the data\\n\\nThere is a lot of data in the report and you can find the headline figures in <a href=\\"https://www.scala.com/en/news/scala-and-wbr-insights-research-reveals-investment-priorities-of-retailers-across-europe/\\" target=\\"_blank\\">our press release</a>. The full report is available for <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">download here</a>. If you are interested in knowing more or want more detail on the raw data that went into the report then get in touch."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1RcFEcRv5WdhbIAaPF8M4z","type":"Entry","createdAt":"2021-08-20T11:31:41.044Z","updatedAt":"2022-06-24T18:19:46.424Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-penalized-by-pricing-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"31lOuhNDynaM0TMt8z3LGb"}}},"title":{"en-US":"Blog | Penalized by Pricing"},"description":{"en-US":"How can the high street compete with e-commerce when those shopping in bricks-and-mortar premises appear to be paying more for the pleasure? Inspired by a news story looking at price descrepencies online and in-store, Darren Cremins looks at the impact inconsistent pricing has on customer loyalty and what brands can do to ensure a more convenient customer experience. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2SbOwZ0mD6G4lwe4KK5Zkp","type":"Entry","createdAt":"2021-06-10T07:08:21.652Z","updatedAt":"2022-06-24T18:15:22.645Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-love-on-the-big-screen-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Do you hear it? The flutter of cherubic wings as Cupid takes aim at lovers young and old as we approach Valentine’s Day. But this Valentine’s Day will be so different from those that have gone before. With florists, bars and restaurants closed, how will people celebrate and treat their loved ones in 2021 and can any of us expect anything beyond a supermarket-bought valentines card? \\n\\n## Getting Creative: How businesses can win customers during times of change\\n\\nIf Covid has transformed the way we work and shop then why wouldn’t it impact the way we date, marry and show affection? We’ve already seen restrictions delay or cancel weddings but the pandemic has affected so much more in the world of romance. What changes are likely to persist post-pandemic and what opportunities could lie ahead for businesses that want to show their customers a little bit of love? \\n\\nWhen I think of Valentine’s, I think of couples going out for a special meal. When lockdowns lift, an opportunity for restaurants, chain restaurants especially, could be screen-enhanced booths that allow individuals or groups seated at different tables, or even in different branches, to eat together. A potentially endless table could bring people together - singles speed dating or on a romantic date as well families or friends separated by months of restrictions. I see grandparents joining their grandchildren for brunch or distant friends reconnecting over a remote roast. \\n\\nFor those singles looking to mingle, opportunities to date safely are and will continue to be important. Daters tired of socially-distanced coffees may be interested in virtual activities that can be done together with brands that offer shared experiences online poised to do well. Perhaps an art class with supplies delivered beforehand? Mailed meal boxes are already a familiar concept, growing in popularity in the UK market, but these could become more about experience — potentially led by a chef over video call or maybe a cocktail session emceed by a comedian. \\n\\nFor those couples in a household, I imagine that delivered meals will play a large part of the 2021 Valentine’s celebrations - whether those meals have come from a michelin-starred establishment or their local curry house. Some couples may opt for a romantic night out in a car park after venturing to a drive thru. We’re experts at drive thru technology and have seen the proliferation of drive thrus really (excuse the pun) accelerate over the last few years. I think there is a huge opportunity for restaurants to expand upon their drive thru capability - from retail and leisure park favorites such as Nandos and Wagamama offering in-car service, to quick serve restaurants using menu screens more creatively. Perhaps, through the restaurant app you could create a personalized message to animate on the menu screen -  a birthday message, a video from Santa or maybe even a proposal. \\n\\nIn his recent blog on [window shopping](https://www.scala.com/en/about/blogs/window-shopping/ \\"Blog Harry - Window Shopping\\"), Harry talked about the ability for closed shops to create sales opportunities using their windows, screens and a range of pick up options. I imagine the ability for shoppers to order directly from a shop window and receive their goods within minutes would never be more popular than during the hours before Valentine’s or perhaps an anniversary (or maybe I’m just being cynical).\\n\\nSo after the drive thru proposal what can technology bring to weddings? Attending a wedding ceremony virtually, an unfortunate necessity now, may become popular for those guests that can’t wrangle the travel due to lockdowns, work or childcare. We have already witnessed champagne uncorked over video conference ceremonies and I can see this continuing in the future with savvy venues making the most of video walls to show remote guests and perhaps even delivering meals or cake to those unable to be at the event. \\n\\nIn the run up to the wedding, remote consultations for dresses, flowers, or venues could become more common. Bakeries could send samples of cake to couples while the opportunity to have a consultation with the designer of your wedding dress to create something truly unique could be offered by bridal shops after lockdown with the dress designer taking part remotely. \\n\\nEven in lockdown, love will flourish and our need for a bit of romance could provide opportunities for brands to increase customer affection now and in the future. It is also important for brands to show a little love back to their public, whether it be through loyalty rewards, offers or impeccable personalized services. Like all the best relationships, customers want to feel respected and valued and with the right data, technology and creative thinking, brands can do just that. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ifygJmqdekhOD1cAweZdJ","type":"Entry","createdAt":"2021-06-10T07:07:33.715Z","updatedAt":"2022-06-24T18:11:37.225Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-love-on-the-big-screen-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3KfzOyHgyNELFCPK8XvdEN"}}},"title":{"en-US":"Blog | Love on the Big (and Small) Screen"},"description":{"en-US":"From dates to drive-thru proposals and online weddings, in what ways can digital screen technology suport romance? Darren Cremins reflects on love in lockdown and the ways in which digital solutions can help bring people together. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"49at17xNoN0XUflsSIEiC5","type":"Entry","createdAt":"2022-02-11T10:42:41.932Z","updatedAt":"2022-06-24T18:10:35.951Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-in-store-digital-signage-predictions-for-2022-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In 2020, businesses and even higher education institutions were forced to make a critical decision — adapt or die. But they might not have realized how long that commitment would last. \\n\\nNow, as 2022 kicks off with fitful progress, tentative plans, and significant volatility, businesses are finding themselves taking greater risks so they can differentiate themselves and win market share.\\n\\nTake the quick service restaurant industry’s leap into digital menu boards for instance, or higher education’s rapid integration of remote learning into traditional degree programs. Over the last year, these initiatives have solidified into habit. Customers expect digital options that enhance their purchase journey.\\n## Optimizing Digital Signage for Customers and Businesses\\nNow that many have established digital signage infrastructure, in 2022, we are going to see organizations doing more with their digital signage platforms. The focus will shift to tuning, testing, and discovering additional sources of value from the changes made in 2020 – 2021. \\n### A/B testing to raise digital signage ROI in restaurants and retail\\nDigital signage gives businesses tremendous flexibility to experiment with content. And in any customer-facing industry, the right content can drive significant lift in sales. \\n\\neCommerce websites and Digital Marketing campaigns have used A/B testing for decades to hone in on the best copy and collateral. Fundamentally, A/B testing provides a scientific way for businesses to improve conversion rates by testing out multiple options before selecting the top performer. \\n\\nDigital signage brings the same capability to the store experience. Top quick service and fast casual restaurants, such as Krispy Kreme, have already started to experiment with A/B testing on Digital Menu Boards (DMBs) with demonstrable succession raising digital signage ROI. This is simply a best practice that is in the early stages of adoption for in-store digital signage technology. \\n\\nIn addition to initial successes, technology is also catalyzing adoption in retail, as well. <a href=\\"https://www.scala.com/en/products/hardware/linq-shelf-edge-displays/\\" target=\\"blank\\"> Smart shelf technology </a> and in-store analytics allow retailers to deploy signage to the point of purchase and measure impact of content on everything from pathing to basket size. \\n### Smart pickup: In-Store digital signage\\nIn 2021, businesses experimented with omnichannel as a stopgap measure. Services like Buy Online Pickup In Store (BOPIS) and Curbside Pickup continued to spread through the end of 2021. While home delivery is a larger obstacle for many businesses, in-store pickup is achievable and is commonly practiced. Over the course of the pandemic, 4 out of every 10 Americans tried a new shopping channel, and almost 3 out of every 4 who did try a different channel, plan to continue using the service (“The great consumer shift: Ten charts that show how US shopping behavior is changing”). Omnichannel has taken a permanent place in business. \\n\\nAs omnichannel becomes more established, customers expect more streamlined services. There was a lot of development in 2021, but businesses still need to close the loop with digital. Smart Pickup options will provide clear digital labeling and communications regarding order status. This will help save time for employees and customers and ultimately build loyalty in 2022. \\n### Loyalty bridges the gap to customer data\\nLoyalty apps also took off. Top performing quick service restaurants grew subscribers by more than 1 million per month in 2021. Now that the new behavior has been established, these businesses are experimenting with more personalized services and leveraging loyalty to understand their customers on a deeper level. \\n\\nThis trend is driven by a turning point in consumer attitudes toward tracking. Consumers don’t mind giving data to businesses — as long as they receive value in return. \\n\\nIt all ties back to personalization. In order to receive streamlined service, customers must be willing to have their data analyzed and used to deliver more relevant, personalized service. In-store digital signage closes the loop on the personalization experience between mobile and store.\\n### Employee education\\nLabor shortage was another consistent theme in 2021 for retailers and restaurants. Rising wages attracted some to work, but shortages continue into the new year. Businesses are starting to take a deeper look at employment. They are finding new ways to attract, train, engage and retain workers. Digital signage is one.\\n\\nSavvy businesses have always maximized their digital signage investments by delivering different content to screens depending on the time of day. But what happens to displays during off-hours? Businesses are starting to use signage to deliver employee-facing tools and communications. Everything from training videos, to birthdays and work schedules. Displays are being used as endpoints for live business data, which helps automate information delivery. \\n\\nWe expect to see employee-facing displays continue to take off in 2022 as more businesses discover how in-store digital signage can be used for both customer and employee experience.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7lULatADyW0BtvOhV6F2My","type":"Entry","createdAt":"2021-06-14T08:55:04.178Z","updatedAt":"2022-06-24T17:46:36.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-customer-counter-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"In the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/au/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","en-US":"In the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase Occupancy, an occupancy management solution](https://www.walkbase.com/treq-solutions/occupancy/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, sensor-based insights solution is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","in":"In the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/in/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","sg":"In the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/sg/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5uXglG4kjzqc5xDQNUpjQp","type":"Entry","createdAt":"2021-06-14T13:31:05.457Z","updatedAt":"2022-06-24T17:42:24.419Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-improve-passenger-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"The [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/au/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/au/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/au/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf","en-US":"The [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the passenger check-in experience with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a SITA report, __airports find that an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average__. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/en/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/en/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/en/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02","in":"The [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/in/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/in/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/in/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf","sg":"The [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/sg/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/sg/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/sg/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"31nS6OAI1nqRpp6dQ33Pxt","type":"Entry","createdAt":"2021-06-09T15:15:42.261Z","updatedAt":"2022-06-24T17:41:37.170Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-click-and-collect-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7tQCAcjL72UcP8z3biEZVX"}}},"title":{"en-US":"Blog | Click & Collect Solutions"},"description":{"en-US":"As the Scottish Government halts click and collect transactions for non-essential products, Darren Cremins looks at impact for retail brands and which digital solutions may be able to help. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6fjyUMSbohckEnxqHphxXa","type":"Entry","createdAt":"2021-06-10T11:03:36.784Z","updatedAt":"2022-06-24T17:14:45.935Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-diy-now-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Here it is - the first long weekend of the year in the UK (not counting New Year’s Day) and traditionally, the unofficial start of DIY season as families look to get home improvement jobs ticked off the ‘to do’ list.\\n\\nLockdown has seen almost all of us take on some form of DIY project in the last year and, as foriegn holidays are off the table and work from home seems to be here to stay, at least to some extent, for the foreseeable future, it is unsurprising that the trend is continuing in 2021. I’ve seen data that suggests that over half of Brits will spend anywhere between £4-8K on a home improvement project this year. DIY shops are posting great results, opening new branches and making clever decisions on how to expand their business and [enhance their offering](https://www.kingfisher.com/en/media/news/corporate-news/2020/kingfisher-plc-acquires-needhelp-services-marketplace.html \\"Kingfisher \\") to customers. \\n\\nWhat excites me about the activity in the DIY sector is the opportunity for brands to build deeper relationships with customers as those customers turn to DIY brands to help them build a home. There is a real opportunity for brands to help individuals learn new skills and to make themselves into an indispensable resource. I think about shoppers investing in their gardens (especially now as many of us can now entertain guests in our gardens) and the chance for brands to offer their customers tips on how to maintain their outdoor space over the course of a year. Through email, brand app or even a curated podcast, shoppers could receive tips on how to place, prune and maintain plants and perhaps even receive recipes on how to cook with the vegetables that they have grown. \\n\\nWhen shoppers enter the DIY shop or garden centre, they could receive personalized recommendations on plants that are ready to be planted and those that are in stock that would work really well with items previously bought. Using gained data from previously shared details, suggestions could be personalized with the plants chosen based on the direction your garden faces and soil type. \\n\\nGarden centres are also more than just a space to pick up bedding plants and bulbs. Anecdotally I know that they are, for many, a key meet-up spot – a place for families and social groups to have a coffee or a slice of carrot cake. The customer base for these retail locations can be wide with trades, families and individuals, with people visiting at different times of the day or on different days. Using sensor systems and connected signage, anonymous data can be collected on which demographics are visiting when and relevant content shown on the in-store digital displays accordingly. \\n\\nThere is also huge potential for brands to mitigate the frustrations that so many of us can feel when taking on a home improvement project. Traditionally, the Easter long weekend means the aisles of DIY big box shops are packed with families as they search out paint rollers or wall plugs. This year may be different as more households have started to use delivery and click and collect, but waiting in line for a click and collect order can be a soul-sapping process and one that could be transformed through an integrated technology solution such as effective signage or digital lockers. Customers may not even have to leave their cars if a solution such as parking lot activation is utilized with the ordered items delivered straight to the car boot and extra items able to be purchased from the driver’s seat. \\n\\nIt’s not just fulfilment but also product shortages that can be a frustration. The UK news has been reporting a lack of outdoor furniture due to the price of shipping and, as we’ve seen with the saga of the Ever Given and the Suez Canal, supply chain issues can be sudden, unpredictable and long lasting. With integrated signage at the front of the store or even on the edge of the aisles, customers can be told of shortages, given recommendations or perhaps prompted to make an order to have the out of stock item delivered when it is available. \\n\\nSo a few ideas on how integrated technology can help home improvement retailers and garden centres, but the ideas aren’t just limited to DIY. You can find out more in our latest white paper. [Building Retail](https://www3.scala.com/whitepaper-building-retail \\"Building Retail Whitepaper\\") looks at what the available data tells us about the trends in consumer expectations across Europe and suggests how retailers can make the most of the technologies available to deepen connections with their customers. With some creative examples, [Building Retail](https://www3.scala.com/whitepaper-building-retail \\"Building Retail Whitepaper\\") shows how brands can create fluid sales experiences where every customer touchpoint works together to create seamless interactions for the individual and cultivate essential information for businesses. I may be biased but I think it is a good read - especially while working from a sunny suburban patio. \\n\\nWishing you a wonderful long weekend - whether you are wallpapering, assembling patio furniture or simply enjoying spending time in the garden. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ytllGD641RmNgOTnPeOR5","type":"Entry","createdAt":"2021-06-09T15:16:13.211Z","updatedAt":"2022-06-24T17:13:37.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-click-and-collect-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The Scottish Government has limited click & collect to stores selling essential items. They have also asked that all retailers offering click & collect services ensure that times for customer collection are staggered and that all pick ups are done outside. Hospitality has also been handed additional restrictions with takeaways now only available for pick up outside. Elsewhere in the UK, John Lewis was the first to decide to suspend collections from its own stores (although collection will still be available from branches of Waitrose) with JD Sports, Joules, Fat Face and Topshop also announcing restrictions to their click & collect offering this weekend. \\n\\nBoth the actions by the Scottish Government and retailers are efforts to limit human contact as people wait in queues for pick up. Currently there are no plans for Westminster to evoke similar measures but I wouldn’t be surprised if more big-brand retail, especially those with branches north of the border, adjust their click & collect service, relying on post offices and newsagents or offering exterior pick up as well as specific time slots where possible. \\n\\nBusinesses have had a lot to wrangle in time for the new Scottish regulations coming into action. Those businesses at scale or who are based within a shopping centre and may not have easy access to an exterior will find the fast deadline a particular challenge. So will retailers decide not to offer click & collect and instead stick strictly to delivery? Possibly in the short term but click & collect is too important a proposition to be removed for long. In 2019, GlobalData research estimated that click & collect would be worth £9.8 billion by 2023. Last week, Tesco announced that the week of the 9th of January saw the grocer beat their all-time previous records for click & collect. The ability to be able to order online and collect in store or via a locker has become assumed by shoppers who want a “[start anywhere, finish anywhere experience](https://www.scala.com/en/about/blogs/start-anywhere-finish-anywhere/ \\"Blog Harry - Start Anywhere, Finish Anywhere\\"),” while stores, in non-Covid times, can use click & collect to increase footfall and potentially make incremental sales. \\n\\nAt Scala, we recognize the importance of click & collect for consumers as well as business and are exploring the ways in which click & collect can be adapted to suit different stores, circumstances and customer needs. One of my favourite spins on traditional collection is a parking lot activation model activation where, using a mix of personal devices, digital signage and shop devices, customers can drive into a car park, be directed to a spot and then, after having their order and identity verified have their order placed directly into the boot of their car, minimizing contact for both customers and staff. \\n\\nParking lot activation is just one of the tools that Scala has in its kit. We’re happy to talk to retailers impacted by the Scottish Government’s latest measures or to anyone curious about the future of click & collect and how Scala solutions can help reduce waste and grow business.\\n\\n-- \\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3mH24NzmpHIVfChZC2nI2i","type":"Entry","createdAt":"2021-06-09T14:38:45.134Z","updatedAt":"2022-06-24T17:10:10.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-christmas-time-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Christmas Markets. They’ve become a festive feature of UK town centers with shoppers visiting wood lodges to buy gifts as well as guzzle gluhwein and bratwurst (make mine a vegan one).\\n\\nIt seems that Christmas markets, for some towns, have become another casualty of COVID-19, with the massive Manchester market cancelled, the Derby market moved online and the Nottingham market closed after its attendance exceeded all expectations and made social distancing impossible. I completely agree that shopper safety needs to take priority over Christmas commerce and the retail environment and safety measures are continually updating. However, I am saddened that organizers couldn’t think of a way to ensure that seasonal shopping could carry on in a safe way, especially as there is a clear desire from shoppers for the in-person shopping experience. \\n\\nMaybe retail store [occupancy management](https://www.walkbase.com/treq-solutions/occupancy/) is not a particularly seasonal topic (although, if I remember my primary school nativity play correctly, there was no room at the inn) but it is relevant in this case and has repercussions beyond application at an Alpine shopping experience. There are possibilities and strategies for the markets (and post-Christmas commerce) to operate a booking system to restrict numbers in the market, much like booking tickets for a popular tourist attraction such as the London Eye. Through booking a time slot, customers would be assured that they would be allowed entry and be able to plan their day around their allotted time, perhaps making a reservation at a restaurant or pub before and/or after their shopping session, supporting local businesses close to the market. Customers would also have the reassurance of a safer shopping session and traders would know times when the market was due to be attended by more people based on the booking data. \\n\\nThis appointment to shop system extends beyond Christmas markets with high street retail and grocers able to offer a similar service to their customers. News reports of local councils being able to allow 24 hour trading on the run up to Christmas raised a few eyebrows, and I’m not convinced that it is the safest strategy when combined with people being turfed out of pubs at 11. However, a 24 hour trading day provides fantastic conditions under which to operate a shopper booking system such as the systems adopted by a few grocers. Done right, shoppers could book a time that suits them online or via an app and, as their slot approaches, they will be served reminders via email, text or notifications. If fully integrated with a store app, the shopper could be asked general questions about what or who they are shopping for, so that sales associates could prepare products in advance. Through booking data, retailers would know just how popular a 3 am slot really would be, and so be able to staff accordingly and determine when would be the best time to cleanse and restock the shop floor. \\n\\nFood shopping, long cited by shoppers as the most stressful part of Christmas shopping , could be made so much easier by limiting occupancy numbers in a supermarket at any one time. Less crowded by other shoppers, customers may feel safer and less hurried, so they’d take their time over the shop — possibly picking up a few extra bits in addition to the Christmas essentials. (Of course, digital signage can help with seasonal and timely promotions throughout the store, encouraging add-on and impulse purchase even further.) \\n\\nAgain, even without operating a booking system, using an occupancy system such as [Walkbase Occupancy](https://www.walkbase.com/treq-solutions/occupancy/) with signage could help shoppers determine when would be the best time to enter the store for an efficient experience, avoiding queues and possibly even avoid hearing Wham for the ninth time that morning. \\n\\nThe chaos at Christmas markets is what got me thinking but, like puppies, Scala solutions aren’t just for Christmas. No one could have foreseen what 2020 had in store for retail (pun intended), but I’m feeling confident about the years ahead of us. Shoppers queuing to get back into stores (or Christmas markets) shows that the desire for the in-person experience is strong. Through strategic use of data and implementation of technology, I am confident that high street retail will not only just survive but thrive. At Scala we are proud and excited to be a part of that successful retail story. Here’s to a Merry Christmas, happy holidays and a Happy New Year to all of us. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"25zsN4yOUdJvZtHVnWMZmE","type":"Entry","createdAt":"2021-06-09T14:30:54.456Z","updatedAt":"2022-06-23T20:43:30.403Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-christmas-time-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5ZOwAKLPd3yTMO6ekGefy4"}}},"title":{"en-US":"Blog | Christmas Time - Mistletoe and Whine"},"description":{"en-US":"By Darren Cremins"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Hf8eNZeHyu0tcdZWxWeTZ","type":"Entry","createdAt":"2021-06-09T14:11:55.922Z","updatedAt":"2022-06-23T20:41:08.072Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-checking-in-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"title":{"en-US":"Checking In at the Check Out"},"description":{"en-US":"## Are Grocery Stores Prepared for Shoppers\' Return?\\n\\nRecent data from Kantar suggests that __UK grocery sales have risen by 5.7% to over £31 billion__ as shoppers return to stores. The growth in online grocery sales has also been almost halved in the last three months. The figures are enlightening and suggest that there is a real appetite for shoppers to travel to supermarkets for their food and essential items and that retail is, hopefully, returning to some sort of normal. \\n\\n### Defining the new \\"normal\\" in grocery\\nFor me, and the Scala team, the question is what is the “normal” to which supermarket shoppers will be returning? Even if footfall and sales return to or even surpass 2019 numbers, the sudden unpredicted lockdowns and restrictions will mean that businesses of all types will be aware that “normal” can be stopped or skewed without warning. The fallout of the last year will mean that brands are likely exploring ways to future proof their business for any eventuality. For many retailers this will mean firming up their omnichannel offering as well as reconfiguring their physical spaces to better accommodate possible disruptions such as social distancing, occupancy restrictions or online order fulfillment.  \\n\\nIt isn’t just brands that will be wary or looking ahead to an unpredictable future. Shoppers too have had their lives upended by the global pandemic and their priorities may have significantly changed following a year at home. For many, the last year has been a time to try online grocery for the first time or to buy groceries from a brand not normally used. We have seen data that suggests that as we emerge from the pandemic, customers believe that their shopping behaviors will change permanently as a result of lockdown living. We will wait and see if customers\' self-predicted behavior actually manifests but brands should be aware of customer intentions.\\n\\n### Key trends for supermarkets\\nWe have a <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-sales-spark-in-the-car-park/\\" target=\\"_blank\\">new white paper</a> that looks at the trends we expect to see in the grocery sector in the short and long term. Compiling and analysing the massive quantity of data that has been generated over the last 16 months, <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-sales-spark-in-the-car-park/\\" target=\\"_blank\\">Checking In at the Check Out</a>, identifies the key trends likely to have an impact on customers and supermarkets across Europe. The paper then goes on to look at some of the digital solutions that are best placed to make the most of these key trends. Delivery and the logistics involved in fulfillment of delivery will be a key adaptation for grocers and we predict that many, especially those larger hyper-market style premises, will look to use their car park space to better serve customers and minimise waste. Other trends identified in the white paper is a customer preference for local and a greater awareness of prices across products and supermarket brands. The white paper explores the potential for new signage technology such as shelf-edge displays and what the future may hold for occupancy management within supermarkets and personalization via a customer’s personal device. \\n\\n### Exploring future-proof solutions\\nAs vaccination numbers rise so it seems do trips to the supermarket. As baskets get smaller, how will supermarkets win and retain customers now and in an uncertain future. The data in [Checking In at the Check Out](https://www.scala.com/en/resources/white-papers-&-reports/checking-in-at-the-check-out-white-paper/) contains a lot of clues as to where customer priorities lie and their expectations as they return to the supermarket. The white paper shares possible solutions for grocers, as well as other retailers to exceed these expectations, attract and retain customers. The grocery market is an extremely competitive one and it will be those brands that have learned the lessons of the past year and are investing in solutions for the years ahead that will be set for success whatever the future may hold. \\n\\n--\\n\\n<a href=\\"https://www.linkedin.com/in/harryhornmarketing/\\" target=\\"_blank\\">Harry Horn</a> is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3OSpFl7Db8ZdDfK8mVscM3","type":"Entry","createdAt":"2021-08-17T12:31:33.813Z","updatedAt":"2022-06-23T20:24:21.171Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"car-park-creativity-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Retailers Miss the Mark... in Car Parks\\nTravel restrictions have meant that my family has had to get crafty and creative with how we holiday. Sticking to the British Isles, we’ve become adept at loading into various styles of accommodation from yurt to canal boat. As well as making sure we’ve charged every device, and packed our rain jackets, we also make sure that we know where our next meal is coming from, often opting for an online grocery order that we’ll pick up en route.\\n\\nUsing click-and-collect locations across the UK, I’ve been struck by the inconsistencies in how different supermarket brands and locations structure their service. Signage is sometimes unclear, and often getting your shopping involves ringing a doorbell and waiting for the best part of ten minutes for a member of staff to help you out. The whole process often feels more clandestine than picking up paid-for sweet potatoes and vegan cheese probably should. \\n\\n### Almost two out of three retailers to invest in click-and-collect\\nThe inconsistencies in the click-and-collect service are frustrating and, if smoothed out, would definitely encourage my custom — and I’d imagine the loyalty of other customers too. From research Scala commissioned this year, we know that 61% of European retailers, not just grocers, are planning to invest in their click-and-collect offering, recognising it as an opportunity to build footfall and encourage business growth. Working for a leading digital signage company, I can easily imagine the positive difference that digital solutions and SaaS can make to the click-and-collect process, but the opportunity for the car park is greater than just picking up shopping. \\n\\nWe asked European retail brands about their interest in optimizing available car parking space as part of our larger research report, *Recovery Solutions and Store Strategies for Retail Brands*. Looking at the larger data, we have used the retailer responses to create a solutions report dedicated to unlocking the potential of the car park. Making click and collect more efficient is one way to get more out of the car park, but there are also opportunities around easier returns, as well as the prospect to build customer loyalty and brand affiliation. \\n\\n### The potential for grocers\\nFor me, I see huge potential for grocers, who obviously have the space to play with. Beyond refining and making the click-and-collect process more accessible for all, grocers can use their car park as a space to reinforce brand values, like supporting local producers with events such as farmer\'s markets. However, optimising the car park can benefit retailers of all types. There is even the opportunity for brands to work together, making the most of centralized car parking spaces as a location for collections, returns or to attract footfall, helping to bolster a variety of businesses along the high street.\\n\\nThe solution report, Sales Spark on the Car Park, is now available to <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/solution-report-sales-spark-in-the-car-park/\\" target=\\"_blank\\"> download here</a>. You can also read the larger research report, Recovery Solutions and Store Strategies for Retail Brands, <a href=\\"https://www.scala.com/en/resources/white-papers-&-reports/research-report-recovery-solutions-and-store-strategies-for-retail-brands/\\" target=\\"_blank\\">here</a>. If you want to know more about how Scala can help your business expand its customer offering or if you want to know my yurt recommendations, you can reach me at <A HREF=\\"mailto:Darren.cremins@scala.com?subject=Car Park Creativity\\">darren.cremins@scala.com</A>. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6xBK7vvZ0GGeCiYrz6nQ9H","type":"Entry","createdAt":"2022-05-19T20:51:03.349Z","updatedAt":"2022-06-23T18:52:14.094Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_Calorie Labeling to Community Enabling_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"This week in the UK the Calorie Labeling (Out of Home Sector) Regulations come into force, meaning that many hospitality businesses in England, including restaurants, QSRs, cafes, pubs and supermarkets, will need to display the calories present in their meals and food-to-go options. UK hospitality and retail have experienced a lot of changes recently, even without the pandemic. Natasha’s Law has seen brands be a lot more proactive and transparent on allergy identification and allergen labeling while, come October, High Fat Salt and Sugar (HFSS) food promotions are set to be restricted in UK stores. This leaves grocers looking at how they can be more creative on the shelf ends that used to feature promotions for confectionary or meal deals. \\n\\nFor me, these changes in labeling and legislation really highlight what an essential tool digital signage can be for brands. With digital signage, labeling requirements can be more easily incorporated and amended by retailers with minimum waste and drain on staff time. With digital signage, retailers also have the opportunity to go a step further. Digital menu boards can be configured, as well as updated in real time, to show only items free of certain allergens or those meals that are below (or possibly above) a certain calorie count, depending on the preference of the user. For those retailers looking at how best to manage gondola ends that previously displayed sweets or crisps, digital offers a wealth of opportunities, including assisted selling opportunities for a bit of retail theater, or interactive large format or tablets that give shoppers the opportunity to build a personalized and economical shopping list. With digital, grocery can also transform the lucrative end of aisle space into income by offering digital brand takeovers from third party promotional partners, or offer the space to local community groups or national charities as part of their CSR commitments. The best bit is that with digital, all of these activities can take place at the same time, with screens cycling between campaigns as often as required. \\n\\nBut digital signage doesn’t just offer brands the flexibility to more easily stay on the right side of legislation. Used well, digitals signs can convey the story of a brand. I was impressed by the recent work of BBH and Tesco who used a large digital billboard for a Ramadan campaign that showed empty serving plates during daytime which transformed into full dishes after the sun went down. Creative executions such as this show the strength of digital in being able to offer an experience that, if not impossible if provided by static signage, would certainly be a lot of hassle and incredibly expensive. \\n\\nEven on a much smaller scale, digital can do a lot for a brand and how they represent themselves, create inclusive spaces and communicate their point of difference. With digital, brands can communicate to customers in a variety of languages and take into account the preferences of their customers, showing products and promotions accordingly. Small touches like this elevate a customer interaction and make that retail experience remarkable in the best way. We know from research that 76% of customers get frustrated when retailers fail to personalize their services (McKinsey, November 2021) and that 95% of us that enjoy a very good customer experience are very likely to purchase more (Qualtrics, 2020). They don’t call it the experience economy for nothing, and at Scala we are here to help businesses make the most of the opportunities to connect with customers, as well as ensure they can adhere to changes in legislation as easily as possible. \\n\\nTo find out more about how Scala solutions have helped brands of all types, take a look at our case studies. You can gain first hand experience of our technology this month at The Retail Technology Show taking place at London Olympia 26-27 April. You can book a tour of our booth, featuring some of the concepts described in this blog, here.  \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3y6QG2JFbUlvu8ht9U8gyU","type":"Entry","createdAt":"2022-05-19T20:51:05.645Z","updatedAt":"2022-06-23T18:51:54.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_Calorie Labeling to Community Enabling_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Questions about digital signage?"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3AbZdsasb9ckdcZddJkV4p"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pG3X3X0J75HQfO22UEHAK","type":"Entry","createdAt":"2021-06-14T06:27:47.949Z","updatedAt":"2022-06-23T18:49:01.395Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-harry-horn-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"“The good thing about the challenges retailers are facing specific to COVID-19 is that the technology is available now to immediately help with new challenges — including reopening, keeping staff and shoppers safe, distancing and [occupancy management](https://www.walkbase.com/treq-solutions/occupancy/). Before the pandemic, digital signs were proving effective for personalising in-store experiences and driving in-store relevance; now they can be used as a way of informing shoppers of safety measures while in the store, which in turn promotes loyalty,” said Harry.\\n\\nBeyond impacts of the pandemic on the retail industry, CKH asks Harry about digital signage solution innovations, the customer journey and technological advances to expect to benefit retailers in the next five years.\\n\\n“In the future – and it is happening to a certain extent now – floor space will get smaller and occupancy management tools will be in place. Digital signs are going to inform and be increasingly personalised. Products that are low in emotion, such as windscreen wipers for example, will be replaced with smart interactive solutions where you can search and order the right wipers for your car. These will then be either put in a locker and delivered to your home or to a curbside pick-up location. In the US, curbside pick-up is proving extremely popular. Retailers started adjusting to a curbside pick-up model when store closures were forced, and we see a growing opportunity for the technology now that retailers have begun to implement this model,” said Harry.\\n\\nSo, how do retailers prepare to change their physical store environments in the next five years? It might seem like a daunting task, but retailers need to know that to be competitive in the retail space in the next 10 years, they are going to have to adopt digital signage and marketing technology.\\n\\n“It will become more of a commodity and a necessity. Consumers will get used to the technology and will demand it from retailers. Right now, there is a good deal of scaling going on – some brands get it and jump aboard faster than others, while some retailers lag behind. Since the global pandemic began, many retailers had to implement more digital signage solutions to communicate with their customers in a safe way. To be competitive they will need to adopt the technology,” said Harry. \\n\\n[Read the full interview, including insights from CKH IOD >](https://insights.ckhiod.com/insights/what\'s-in-store-for-digital-signage-in-2020-and-beyond?hs_preview=WVEaaajP-31320967581)"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ByV8HvSd9i1yj3YK9dtYS","type":"Entry","createdAt":"2021-06-10T10:53:15.339Z","updatedAt":"2022-06-23T18:46:27.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-amazon-fresh-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The first UK Amazon Fresh shop has opened its doors in West London. I’m excited. Amazon is a trailblazer and the online giant taking their know-how into a bricks and mortar space will offer a lot of learnings for retail of all stripes. The “Just Walk Out” technology being employed in the Amazon shops offers not only ease for shoppers but also invaluable insight for the retail brand, and I am excited to see if and how it is adopted by other high street players. That Amazon has opened dozens of shops in the US and is poised to open several more speaks to the longevity and importance of the physical retail space in a brand’s mix of customer touchpoints.\\n\\nThe integration of QR codes, sensors, screens and apps seems to offer unparalleled convenience to the shopper and insight to the retailer. The idea of being able to check into a shop and literally dash in for a loaf of bread or a pint of oat milk without having to wait in a queue is appealing and something that I can see a lot of shoppers signing up for. The application of the technology and the ability to check in and simply take what you want has applications beyond the grocery setting currently being offered by Amazon. A ‘quick Pret’ will be that bit more speedy if you can simply pick up your wrap and packet of crisps and leave without waiting to queue behind those making coffee orders. Clothes shopping becomes an opportunity for a quick change with items tried on and then worn out of the shop. \\n\\nThe technology offered by Amazon feels new but elements of it have already been in place for a long time now and can be adapted and implemented across a variety of retail spaces. Besides the till-free purchasing, checking in with a QR code is something many of us have got used to during lockdown and something that smart retailers will continue to utilize moving forward. Checking in using a store app will encourage loyalty and for customers, could unlock promotions and personalized suggestions via their personal device or on integrated digital signage. Given the right permissions, sensors in the store could work with the shopper’s personal device and signage to display information that might be of interest — such as available sizes, background on the manufacture of the product or, in the case of food, nutritional information or perhaps recipes based on what ingredients have already been selected. Sensors can also play a role in helping stores offer the best service to their clientele by giving invaluable insights to help them with placement of products and staff. \\n\\nStaff have an important role to play in any retail setting. Used well, technology makes the most of the staff in the store and the expertise that they have. Maybe it is the month of lockdown talking, but I miss good one-to-one service. I’ve always valued the insight of those more knowledgeable than myself, whether it be the advice of staff at my local garden centre, the recommendations of the waiting staff at my favourite restaurant or the smile and small talk from my local barista. This service is part of why I choose to shop in the establishments that I do. Even in a setting without tills, there will still be the need for staff for assistance and advice. In fact, the use of sensors gives brands invaluable insights as to staffing allocation — where best to place staff to assist shoppers and the times of day when they will be the most needed. \\n\\nSo on one hand, there are worries that shopping in a shop without tills is too anonymous while on the other, there are calls that shopping in a shop of sensors and cameras isn\'t anonymous enough. Some call the Amazon offering “dystopian” and voice concerns around privacy. In the Amazon Fresh shop, purchases are tracked through a variety of sensors and cameras and it is only through the app that shoppers are identifiable. There is no facial recognition and data is only held for 30 days. In recent consumer surveys, it seems that by and large, shoppers are still not completely comfortable with facial recognition in retail, even if we’re comfortable with self-service checkouts which utilize an element of facial recognition technology. Data and privacy will be a continuing concern for some with research suggesting that the older you are, the more cautious you’re likely to be. \\n\\nFor me, the most important thing is choice. Brands compete by offering something different. For some, the difference is pricing, for others styles, quality, range or expertise. Convenience is another area on which brands compete and the Amazon shops are clearly hoping to win that particular competition. Going by the initial consumer reactions to and reviews of the shops, Amazon will win some customers while some others won’t want to download the app, may not feel comfortable with the process or may choose what they feel are better products elsewhere. For some, self-scanning in the aisles of Waitrose will be their ideal grocery experience while others depend on their weekly chat with Agnes on till seven. What excites me about the opening of Amazon Fresh is that it adds new possibilities to retail and opens the discussion about the importance of choice and implementing effective touchpoints for customers. When lockdown allows for me to travel down to try out the store, I will be there, trying out the technology and the vegan cookies (I hear they are delicious).\\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"71gKRjr9T7QLctoRPH2LCR","type":"Entry","createdAt":"2021-06-10T07:17:53.872Z","updatedAt":"2022-06-23T18:45:13.529Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-time-for-touch-screens-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Across Europe, lockdowns are lifting, being reinstated and then lifted again in response to Covid-19 transmission rates and hospital admissions. With regulations different from town to town and week to week, it is unsurprising that the general public are apprehensive about what is safe and what is permitted. As lockdowns lift and shoppers return to the high street, retailers should be appreciative that there will be different levels of comfort around in-store interactions whether those interactions are with staff, other customers, keypads or screens. As businesses welcome back customers, they should look to the comfort of their clients - the levels of concern and confidence on the high street - and implement ways in which all customers can engage with their brand.\\n\\nOnline has become an important way for those unable or unwilling to venture into stores to shop but we know that there is definitely still an appetite to spend in bricks and mortar locations as evidenced in retail data showing spikes in spending when stores have been open. I may be biased, but I am confident that bricks and mortar will continue to be an essential part of the retail mix and that screens will have a key role in assuring shoppers and ensuring that their in-store experience is safe, convenient and enjoyable. Scala screens can be outfitted to be antimicrobial. Indeed, a retail touchscreen is likely to be a lot more hygienic than the screen on an average mobile phone. However, it is understandable people may be reluctant to touch a screen to place an order or enter a collection code, so retailers should look at and offer other forms of interaction. This doesn’t mean screens are redundant, I’d argue that they are more necessary than ever, but the way customers want to interact with screens has changed. \\n\\nCapgemini research released May last year, suggests that globally, 77% of consumers expect to increase their use of touchless interactions during Covid-19. In the UK, the figure is 86%. Post Covid, the expectation of interacting through voice assistants, facial recognition and apps to avoid human interactions and touchscreens is still present, with 62% of global customers expecting to use more touchless tech. \\n\\nWith some nations operating a ‘check-in’ system to track Covid, shoppers are getting used to pulling out their phones when entering a shop or restaurant. Many restaurants have already implemented in-app ordering with a QR code at the table. There is no reason why this behavior couldn’t be extended to in-store shopping. Using their phone and contactless payments, shoppers could scan QR codes printed on tags or display screens to a payment without queueing or touching a public keypad. Beyond payment, mobile and screen integration could mean clothing displayed on screen and then ‘ordered’ via a personal device to be placed into a changing room, minimizing contact with shop staff and allowing changing rooms to be cleaned between use. For shops with larger items, such as furniture, customers could scan codes next to display items, with purchased items brought to a convenient pick up point for easy loading into the car. \\n\\nSo what about voice commands and screens? In the UK, 62% of consumers will expect voice activation on dedicated devices at shops, banks and government offices to avoid human interactions and touchscreens. Using our voice is not new for consumers: drive-thrus have used voice ordering for years and the rise of the smart speaker means that voice-activated technology in the home has become commonplace for many. Voice activation makes contactless technology more accessible for the general public as functionality isn’t dependent on the presence of an up-to-spec phone. Voice interaction could also be a massive boon in shopping areas that benefit from tourist traffic, if the technology allows for multiple languages.  \\n\\nI’m not a shy person but I’m not sure how comfortable I’d be speaking into a screen in a shop, especially while also wearing a mask. A better scenario, at least for me, would be for the shop that I enter to recognize me through an interaction with my phone (with appropriate permissions granted of course). The shop could then alert me to offers or products of interest. A screen in the changing room could, using the data from the items that I selected to try on, show me what might go with my items or how what I have picked might look with items I have bought before. This personalization would encourage loyalty to a brand or shop as the business saves me some time and offers products in a convenient and safety-aware way. \\n\\nTouchless will be an important part of shopping experience but to assume that one form of touchless tech will cover all consumers at all times is short-sighted. Comfort levels with different forms of interaction will change depending on what is happening in the news, how shoppers feel that day, the time that customers have, and the product that they are shopping for. Through offering a range of options for the consumer, businesses show that they value their customers, respect their individuality and appreciate their concerns. This is potentially a powerful way to build relationships as well as business both for the short and the long term. \\n\\n--\\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66os0OaBeX2JnPfol3OTAg","type":"Entry","createdAt":"2022-05-19T20:50:55.865Z","updatedAt":"2022-06-23T18:42:42.860Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_A Focus on Indoor Leads Restaurants to Digital Signage_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6PYtklpohezkpnNAsfIoth"}}},"title":{"en-US":"Blog | A Focus on Indoor Leads Restaurants to Digital Signage"},"description":{"en-US":"The return to \\"normal\\" restaurant operations leaves many restaurants with shifting priorities, and indoor diners are now the focus. Between QR Codes and digital signage, restaurants are taking a much different approach to operations."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"U237fiwIejnj2GYGhQNV9","type":"Entry","createdAt":"2021-12-15T13:24:43.409Z","updatedAt":"2022-06-23T14:36:56.317Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-deploying-data-pricing-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"v4iQBcaEhsGCSPm3OfDkC"}}},"title":{"en-US":"Blog | Deploying Data"},"description":{"en-US":"Harry Horn reflects on the findings of the European retail research report and the ways in which retailers can more effectively obtain and use customer data with digital signage and customer-facing technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2LdfbardwGOwSYZcBF3ehm","type":"Entry","createdAt":"2022-06-23T14:33:27.421Z","updatedAt":"2022-06-23T14:33:27.421Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-general-resource-blog-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5JcU47ZlTqmnz2qqSMdDyU","type":"Entry","createdAt":"2022-06-23T14:31:43.803Z","updatedAt":"2022-06-23T14:31:43.803Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"para-main-peerless av"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"I am very happy to say that we will be showing off Scala digital solutions at an actual live event this month.\\n\\nMembers of the Scala Europe team, including myself, will be at Peerless-AV, the showcase and networking event, taking place at Lord’s Cricket Ground on Thursday 16th and Friday the 17th of September. It would be an understatement to say I am thrilled to be taking part in in-person trade events again and cannot wait to catch up with our partners, meet new people and share the latest displays and solutions from Scala.\\n\\nPeerless-AV is free to attend and you can register [here](https://www.eventbrite.co.uk/e/peerless-av-a-new-av-experience-registration-160006173773 \\"peerless av registration\\").\\n\\nI look forward to seeing you there. Follow Scala on Twitter as we’ll be tweeting from the event and, if you’re not able to make it but would still want to know more about Scala and what we’ll be showing, then you can contact me directly at darren.cremins@scala.com."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1c4QwPEF0bPR73azUdUPhq","type":"Entry","createdAt":"2022-06-16T15:14:51.985Z","updatedAt":"2022-06-23T14:27:56.459Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-peerless-av-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"Obwy4L4toLUM2eG4eYuir"}}},"title":{"en-US":"Blog | Peerless AV"},"description":{"en-US":"By Darren Cremins"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"64h0kOBfyLYLiPuQPVCkmZ","type":"Entry","createdAt":"2021-06-10T12:32:16.722Z","updatedAt":"2022-06-23T14:23:02.814Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-to-the-moon-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Blog | To the Moon? That\'s Nothing."},"description":{"en-US":"Employees of the STRATACACHE family of companies, including members of the Scala team, opted to make a real difference to the life of a family in need."},"ctaText":{"en-US":"Contact us"},"wistiaEmbedCode":{"en-US":"h9euqt0axy"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nyYIMuWYEUW8E2kJPmIJo","type":"Entry","createdAt":"2021-08-18T10:42:15.776Z","updatedAt":"2022-06-23T14:12:10.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"building-retail-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Immersive Retail Experience in a Post-Pandemic World \\nDownload our newest white paper to gain insight into the future of retail in a post-Covid world. Starting with an investigation into the increase in home improvement spending, Building Retail shows how technology can help retailers of all types to build customer loyalty, minimize waste and optimize the shopping experience. \\n\\nWhile spending more time at home, many Europeans are turning to home improvement projects. Customers are queuing to get into fashion retailers as lockdowns lift. Retailers have a new opportunity to combine the best of e-commerce, in-store and mobile engagement to optimize the shopping experience and increase customer satisfaction.\\n\\n## Experiential retail concepts\\n- New customer behaviours are causing retailers to implement new tech-focused solutions: safety and occupancy, in-aisle consultancy and order pickup\\n- Digital displays offer dynamic customer experiences and sales opportunities\\n- Technology plays an integral role in delivering aspects of shopping that are key to customer experience including safety, speed of service, flexibility and convenience\\n- Combining data from e-commerce, physical store and mobile leads to higher customer satisfaction\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ZDRmYfxuV9JPErXIJRTLX","type":"Entry","createdAt":"2022-02-16T09:16:08.811Z","updatedAt":"2022-06-23T14:09:10.746Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-assessing-the-aisles-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6zohWz22thB7mxXuvRX1Rl"}}},"title":{"en-US":"Report | Assessing the Aisles"},"description":{"en-US":"Explore the digital solutions set to be utilized by retailers across Europe. As brands change their layout to cater to new customer behaviour, learn how stores are set to be transformed, where retailers intend to invest and why."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2QsuiplYFrL5j2SxXC7nAC","type":"Entry","createdAt":"2021-08-20T11:33:41.982Z","updatedAt":"2022-06-23T14:07:11.828Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"penalised-by-pricing-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"31lOuhNDynaM0TMt8z3LGb"}}},"description":{"en-US":"## Shopper Experience Impacted by Inconsistent Pricing \\nShoppers on the high street “really are being penalized” proclaims an <a href=\\"https://www.dailymail.co.uk/femail/article-9885249/Shoppers-bother-High-Street-really-penalised.html\\" target=\\"_blank\\"> article </a> that appeared on  Daily Mail Online last week. The report is something of a shopper survey revealing the discrepancies that exist between the prices of items in many high street stores and the prices on those stores’ e-commerce sites. The journalist visits a variety of high street brands and notes the  aligned pricing in some stores or, if there is a discrepancy, highlights those stores that adjust the prices at the point of sale. \\n\\nIn one instance, when confronted with the price difference, the store associate is unable to offer the discount at the tills, instead suggesting that the customer buys the item online and requests for it to be delivered to the store for click and collect the next day — hardly a convenient customer experience. The article mentions the many reasons for why the difference in prices might exist but the overall message of the article is clear: Price discrepancies between online and in store are at best frustrating for customers and at worst, a serious threat to the future of the high street. \\n\\n### Trust necessary for immersive retail experiences\\nI agree. Feeling like you’re being treated unfairly is a sure fire way to erode any sense of brand loyalty that you may have. From working with retailers, we know that the in-store experience is <a href=\\"https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/04/is-experiential-retail-still-relevant-in-2021/?sh=2e18ec084392\\" target=\\"_blank\\"> essential to brands </a> with shoppers keen to be back in retail premises and retailers keen to <a href=\\"https://www3.scala.com/wbr-full-report?utm_source=scala.com&utm_medium=Thoughtleader&utm_campaign=WBRFullReport_Scala_2021\\" target=\\"_blank\\"> invest </a>in their in-store offering. I believe that the most successful brands are those that offer a truly omnichannel experience — with the online and in-store interactions working in a complementary way to give their customers the convenience they demand and a consistent brand experience. Reliable pricing is a key component of that.\\n\\n## Rebuilding Trust with Retail Signage Displays\\nWhen we worked with <a href=\\"https://www.scala.com/en/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/\\" target=\\"_blank\\"> Argos </a> on updating their premises, ensuring competitive and consistent pricing across all branches and channels was a key goal. With our integration partner, Pixel Inspiration, we created a system so that all of the digital signage displays within the Argos stores worked with the brand’s API. The integration meant that digital signage could be updated from a central location ensuring that Argos could remain competitive and communicate promotions clearly (and consistently) to their customers. \\n\\n### In-store digital signage system with shelf edge\\nShelf-edge displays are another key tool open to retailers to ensure consistent pricing and clear customer communication. As pointed out in the Mail Online article, it is great that so many of the brick and mortar retailers were willing and able to offer price matching with the prices listed online, but the incorrect prices being listed in store can often dissuade customers from picking an item off the rack or potentially even entering the shop at all. Digital signage displays, including larger-format screens in the storefront and smaller scale shelf-edge displays using a robust Saas and linked to a centralised POS, can communicate price changes and special offers. Promotions running on outdoor digital signage and digital window displays can entice customers into the store while smaller-format signage can inform shoppers of reduced prices as they browse the aisles. Being digital, the in-store digital signage can display a wealth of information and can be equipped to act as a portal for customers to be shown reviews, product information or other complementary items via their own phone. The single shelf-edge displays  can also be deployed to run altogether to create a store-wide promotional opportunity and, being digital, the ways in which these signs can be used can be switched in an instant with minimal wastage (of staff time or materials). \\n\\n### The next phase of experiential retail \\nIf brands feel that attracting customers back into their stores is important to their business (and 91% of European retailers that <a href=\\"http://www3.scala.com/grocery-whitepaper?utm_source=scala.com&utm_medium=Thoughtleader&utm_campaign=WhitepaperCheckingInattheCheckOut_Scala_2021\\" target=\\"_blank\\"> we spoke to </a> said that it was) then they will need to ensure that there is a reason for customers to choose the store over online. Higher prices on the high street will only encourage thumb swipes, not footfall. Scala can help brands by ensuring that the in-store experience is truly optimized, whether it’s digital signage displays, synchronized pricing, strategic staff deployment, a smart fitting room or more clever click and collect options, Scala works with brands to make sure that they connect with their customers in a way that builds trust, loyalty and business. <A HREF=\\"mailto:Darren.cremins@scala.com?subject=Penalised by Pricing\\"> Talk to us </A> to find out more."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2XsznVpIM088dlHKcmuPoI","type":"Entry","createdAt":"2021-06-10T11:43:01.794Z","updatedAt":"2022-06-23T14:04:24.098Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-a-fitting-return-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2HlDcVr3TRuPo7h2vNVYfQ"}}},"title":{"en-US":"Blog | A Fitting Return"},"description":{"en-US":"As UK stores welcome back customers, what can retailers do to make shoppers feel safe and offer them an unparalled experience? Harry Horn looks at the way in which the fitting room can create a \'wow\' moment for customers while helping fashion brands eliminate waste, encourage loyalty and boost sales. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MwQ3zuAqd9wMaNRTVOoxn","type":"Entry","createdAt":"2022-06-17T19:47:14.265Z","updatedAt":"2022-06-17T19:47:14.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_Six Key Digital Signage Best Practices_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Master the fundamentals of digital signage"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"iq1O8vG7kHb8r3vNWAF79"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5oe4SG0trtxLPqcnILJ81y","type":"Entry","createdAt":"2022-06-17T17:37:47.350Z","updatedAt":"2022-06-17T17:41:29.226Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_Evolve the In-Branch Experience with Digital Technologies_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Digital signage solutions are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. \\n\\nDigital signage in retail banking — from street-facing screens to touch screen kiosks, counter displays and mobile — captures customers’ attention and makes messaging more memorable. \\n\\nAs a result, banks currently use digital signage to build brand equity and trust. How do they start, and where? How do banking locations start the conversation, and are there any specific technologies they should place in their needs analysis. \\n\\nEvolve the In-Branch Experience with Digital Technologies walks through 3 quick, high level takeaways to get your digital signage project off the ground.\\n\\n## Covered by the infographic:\\n\\n- What makes designing for digital signage different and what we have learned from customer sentiment and effectiveness research\\n- 3 emerging digital banking trends that are revolutionizing the branch experience"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1HB4xAYCM8l60v0wB3SU4R","type":"Entry","createdAt":"2022-06-17T17:37:51.162Z","updatedAt":"2022-06-17T17:37:51.162Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_Evolve the In-Branch Experience with Digital Technologies_2021"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"What technologies are changing branch experience?"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5opgFjs4ekHmEATyi4OBfj"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1eJh4M4ravQFyjfutuQguK","type":"Entry","createdAt":"2022-06-17T14:02:58.488Z","updatedAt":"2022-06-17T14:33:56.713Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_European Banking Study_2018"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In banking, brand reputation is paramount. Customers that do not trust their banks exhibit reduced retention and are less likely to engage with their institution. Trusting customers continue are more likely to be loyal, productive customers, looking for opportunities to leverage their institution’s financial resources. \\n\\nRetail banks deploy digital signage to help them boost their reputation with in-branch customers. With digital signage, they accomplish a range of initiatives, from streamlined service to more relevant, local messaging. Without doubt, technology elevates the environment. But does it influence customers in a meaningful, memorable way?\\n\\n## Does digital signage improve brand reputation?\\nThe European Banking Study performed online exit interviews with 10,512 banking customers in North America and Europe. This infographic is a synopsis of the brand reputation section of that report, detailing the specific qualities that customers associated with their financial institutions and compared populations that had transacted in a bank with digital signage to those who transacted without. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3RySTVBjH7F1mCnMCX2nP3","type":"Entry","createdAt":"2022-06-17T14:08:55.748Z","updatedAt":"2022-06-17T14:08:55.748Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_para_IG_Scala_European Banking Study Recap_2018"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"View the results!"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5TAnSO0HjLGDwIXYNjLNBP"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7sxTu5ATv3F3kJrcdh4fuU","type":"Entry","createdAt":"2022-06-17T14:00:19.215Z","updatedAt":"2022-06-17T14:00:19.215Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_European Banking Study on Digital Signage and Brand Equity_2018"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7bMYi6ObJj8ewaHF7BODnS"}}},"title":{"en-US":"Infographic | Summary: Retail Banking Study on Digital Signage"},"description":{"en-US":"10,512 banking customers responded to 50+ questions regarding 39 of the largest financial institutions cross Europe and North America. Sentiment was impacted by digital signage. Explore the data."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qC0ef392lwyJtHbcj0KQt","type":"Entry","createdAt":"2022-06-13T20:58:19.265Z","updatedAt":"2022-06-13T20:58:19.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_DIY Now_2021"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"The Perfect DIY Shop"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55fvUco6YbxdmVu7sPWLgJ"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7acjDtDNTAJUG3LcQ74PDp","type":"Entry","createdAt":"2022-06-13T20:58:16.555Z","updatedAt":"2022-06-13T20:58:16.555Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_IG_Scala_DIY Now_2021"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7rCbKlfarJVwZqPL3t6j7r"}}},"title":{"en-US":"Blog | DIY Now"},"description":{"en-US":"Download our white paper to see how new European customer behaviours in 2020 have increased DIY spending. Through technology, retailers have new opportunities to optimise the shopping experience from mobile to the parking lot and in-store. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3OfhN4plo40Pup7jyr2J16","type":"Entry","createdAt":"2022-06-13T20:58:15.877Z","updatedAt":"2022-06-13T20:58:15.877Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_DIY Now_2021"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":""}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2JE3mxpoGkPin6kKUQYGY5","type":"Entry","createdAt":"2022-06-10T18:50:34.517Z","updatedAt":"2022-06-10T18:50:34.517Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_5 Ways to Deliver Retail Transformation and Exceptional Customer Experiences_2022"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Deliver Exceptional Experiences"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6wpe8r6G4CdNMSg2tYdvvL"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7uYF9EeJ6woJeRQDsGpKdB","type":"Entry","createdAt":"2022-06-10T18:50:30.697Z","updatedAt":"2022-06-10T18:50:30.697Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_5 Ways to Deliver Retail Transformation and Exceptional Customer Experiences_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Consumer preferences have changed dramatically over the past two years. Savvy retailers who can deliver up to these emerging expectations will capture attention, retail traffic, and build relationships with the next generation of shoppers. Scala’s infographic builds prevailing attitudes into a 5-tier strategy for delivering an industry leading experience in 2022. \\n\\n## Understanding How Expectations Have Changed\\n\\nSince 2020, most consumers have experimented with new ways of shopping, including eCommerce and omnichannel delivery. They have enjoyed features, such as product comparisons, product reviews and personalized limited time offers. Digital shopping has given them a taste for meaningful and rich product information that helps them make more informed, faster decisions about their purchases. \\n\\nRetailers that can link digital behavior with in-store shopping will not only satisfy shoppers, they will build relationships and trust in the brand, cementing growth for years to come.\\n\\n## In the Infographic, 5 Ways to Deliver Retail Transformation and Exceptional Customer Experiences\\n\\n- What capabilities should retailers create?\\n- Can retailers expect a sales and efficiency lift from digital transformation?\\n- Are there areas of the store that should be automated?\\n- What is the best approach to product discovery in 2022?\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Ef9UDf7UpodeWbLfw5ZqQ","type":"Entry","createdAt":"2022-06-04T02:28:36.138Z","updatedAt":"2022-06-04T02:28:36.138Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"form-para-IG_Scala_Five Best Practices for Drive Thru_2020"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Learn how to set up your drive thru"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3TvHVgrSwW5Gy69fZjRoBu"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7acbW6qpx0inz2GsmkB2ST","type":"Entry","createdAt":"2022-06-04T02:28:28.800Z","updatedAt":"2022-06-04T02:28:28.800Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_IG_Scala_Five Best Practices for Drive Thru_2020"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"When approaching a new project with a large number of moving parts, like a drive thru, there are always a few key pieces of knowledge that it is better to know ahead of time. As a drive thru veteran, we threw these down on paper to help you plan your project effectively.\\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5xhbdSoqXaWYnxO67GHYmq","type":"Entry","createdAt":"2022-02-16T13:04:41.824Z","updatedAt":"2022-06-03T18:12:39.912Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"WBR - full report"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"title":{"en-US":"Download the report"},"description":{"en-US":"Where does this display?"},"ctaText":{"en-US":"Download the report here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1sTBBH17dXjCFCldOvqFSV"}}},"fileButtonText":{"en-US":"Download the full report here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6o5tWMNeulQ3s45hSs2oCA","type":"Entry","createdAt":"2022-05-23T15:56:36.664Z","updatedAt":"2022-05-23T15:56:36.664Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"SCA_general contact form paragraph"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2iKJHAs7tbiKgBKIidL0a1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5PRfxKHl922pL2VqfhnBLm","type":"Entry","createdAt":"2022-05-19T21:13:27.745Z","updatedAt":"2022-05-19T21:13:27.745Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_Refections on the Retail Technology Show_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Going virtual this year? Talk to us directly."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5qApNQtAsABvsRx3tLJaKl"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Q6sCwd4Zjfs83SLSOKGvy","type":"Entry","createdAt":"2022-05-19T21:13:26.223Z","updatedAt":"2022-05-19T21:13:26.223Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Refections on the Retail Technology Show_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5vbbpChdUwBQ557H8wXFPn"}}},"title":{"en-US":"Blog | Refections on the Retail Technology Show"},"description":{"en-US":"Scala\'s Darren Cremins reflects on the reaction from brands to the innovative Scala solutions shared at the Retail Technology Show"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ToZ0kQ8pVDgydJt6DC7we","type":"Entry","createdAt":"2022-05-19T20:51:04.093Z","updatedAt":"2022-05-19T20:51:04.093Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Calorie Labeling to Community Enabling_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2rUOE7WtigW0GHOIwFYZIK"}}},"title":{"en-US":"Blog | Calorie Labeling to Community Enabling"},"description":{"en-US":"Blog written by Darren Cremins"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"xWzo40iUg7T8JQGr5mqPA","type":"Entry","createdAt":"2022-05-19T20:50:57.360Z","updatedAt":"2022-05-19T20:50:57.360Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_A Focus on Indoor Leads Restaurants to Digital Signage_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Learn how signage helps restaurants sell more"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4jEYpHtiapaq4KlVgvXsax"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1vf5m0plWNVPJUed90rGyd","type":"Entry","createdAt":"2022-05-19T20:50:55.138Z","updatedAt":"2022-05-19T20:50:55.138Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Body_BG_Scala_A Focus on Indoor Leads Restaurants to Digital Signage_2022"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Restaurants have turned to delivery apps over the last two years as a way to sell their products when customers would not come into the restaurant. But will this practice continue?  \\n\\nA few looming issues are forcing restaurateurs to reconsider. Delivery apps provide access to a larger pool of customers. However, is that larger pool really necessary when customers return to indoor dining establishments? Restaurants that are now seeing plenty of customers for on-premise dining no longer see the need (or value) in third parties.\\n\\nThe cost-benefit analysis is shifting dramatically. The cost of third-party delivery options is rising. Mandates that limited the cost of delivery applications, such as Uber Eats and Grubhub, have expired, leading delivery app royalty fees in some states to skyrocket as high as 14% and up.\\n\\nTo make matters worse, severe labor shortages still challenge operators. In fact, 75% of restaurateurs claimed labor as their primary issue in late summer, 2021, according to National Restaurant Association (“State of the Restaurant Industry: Mid-Year Update”). Short-staffed kitchens might not have the bandwidth to serve in-house and out-of-house customers, while disproportionately fewer servers might mean the opposite.\\n\\nLow-margin delivery is also ineffective advertising. Restaurants that hope to woo new customers to their restaurants via an online delivery purchase might be misled. There is always the question of food quality. By the time a meal arrives at the final customer, the food can be cold and generally of lower quality than it would be fresh from the kitchen. That advertising might not have its intended effect.\\n\\nThese trends leave restaurants with little incentive to continue third-party delivery services, and fewer means to fulfill them. \\n\\n## Restaurants Prioritize On-Premise Diners\\n\\nRestaurateurs are starting to opt for more nuanced strategies. Instead of delivery at all hours of the day, for all menu items, we are seeing a variety of measures designed to prioritize on-premise diners during peak hours. \\n\\n### Changing Tactics with Aggregators (Third-Party Delivery Apps)\\n\\nThe situation with aggregators shifts quickly, but restaurants are responding to price hikes and demand spikes in a variety of ways. One option is to intermittently shut down aggregator delivery during peak hours. Other restaurants are reducing menu options to easily fulfillable and transportable items. But the result is similarly focused on delivering better food and experience to customers who take the time to come into the restaurant.\\n\\n### Restaurant Technology: QR Codes and Digital Signage\\n\\nQR Codes have become a common ingredient in the fine-dining experience. Approximately one out of two fine-dining establishments use QR Codes (National Restaurant Association, 2021) to cater to on-premise guests. These practices changed considerably during the pandemic, but [restaurants are finding that QR codes are the bridge to digital](https://www.google.com/url?q=https://www.scala.com/en/about/blogs/qr-codes-for-restaurants/&sa=D&source=editors&ust=1652997051979215&usg=AOvVaw21qeR9uESe2GbF3t_19BBk). \\n\\nRecreating and modernizing the restaurant experience hinges on digital technologies, since these allow restaurants to:\\n\\n- Provide superior experiences\\n- Save employees time\\n- Retain customers via loyalty, discount, and other on-premise promotions\\n\\nDigital signage is an important element in delivering a modern, on-premise dining experience.  \\n\\nYou want to make that customer connection? Deliver consistent, branded communications that are tailored down to the specific location, even relevant to the diners currently sitting down to eat. \\n\\nNo one has seen the effectiveness of digital signage more than the restaurant industry. Quick service and fast casual restaurants stole market share during the pandemic due to drive thru coupled with digital innovations including suggestive sell, and digital menu board automation. \\n\\n[Learn more about the Evolution of Quick Service Restaurants >](https://www.google.com/url?q=https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/&sa=D&source=editors&ust=1652997051980887&usg=AOvVaw0TsDvb3qPShF4UviDruA_R)\\n\\nWe expect that brands that have invested in digital will continue to win. Only now, instead of outdoor, the competition will focus on indoor service. \\n\\n### \\n\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5OLEt2xUXxbyExLHsT4CoF","type":"Entry","createdAt":"2022-05-19T20:50:49.744Z","updatedAt":"2022-05-19T20:50:49.744Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_Refections on the Retail Technology Show - Blog written by Darren Cremins_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"Going virtual this year? Talk to us directly."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3UXOPXJLkqKH6k6wdDUaBQ"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3DlQNl6vat6Zv4BQ6R1EBA","type":"Entry","createdAt":"2022-05-19T20:50:48.306Z","updatedAt":"2022-05-19T20:50:48.306Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Refections on the Retail Technology Show - Blog written by Darren Cremins_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5xUBF7WXDtNgtFNTGPSYSR"}}},"title":{"en-US":"Blog | Refections on the Retail Technology Show - Blog written by Darren Cremins"},"description":{"en-US":"Scala\'s Darren Cremins reflects on the reaction from brands to the innovative Scala solutions shared at the Retail Technology Show"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3PaGoV15OYg32NPrAMxtvR","type":"Entry","createdAt":"2022-05-19T20:11:07.976Z","updatedAt":"2022-05-19T20:11:07.976Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Form_Para_BG_Scala_Scala ASK at NRF_2022"},"resourceParagraphType":{"en-US":"form-paragraph"},"ctaText":{"en-US":"See ASK in action"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"75rjtfY6R2jDC8mF5HuBM"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3v3ZEHyGOJrxRN0SgK8fjt","type":"Entry","createdAt":"2022-05-19T20:11:06.576Z","updatedAt":"2022-05-19T20:11:06.576Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Hero_BG_Scala_Scala ASK at NRF_2022"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"OUJKjMAti6Avt0TVXSG4V"}}},"title":{"en-US":"Blog | Scala ASK at NRF"},"description":{"en-US":"ASK from Scala offers assisted selling opportunities for brands of all types. Find out how it can help your business."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4UNFDXzqGrqFMjl7sRfB9y","type":"Entry","createdAt":"2021-06-10T14:14:33.607Z","updatedAt":"2022-04-12T08:30:28.841Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In recent years, food service businesses have abandoned static signage and moved to digital signage. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines.\\n\\nRecent data revealed that 8 out of 10 consumers have entered a store because a sign caught their interest, and digital signage creates a 31.8% increase in overall sales volume.\\n\\nDoes digital technology really matter that much? Are digital menu boards just a fad? This article explores several advantages of digital menu boards compared to their traditional counterpart.\\n\\n## 1.\\tEnhance customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74%) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.   A digital display can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. Digital menu boards for restaurants and digital displays featuring mouth-watering visuals and strategically placed outside are more likely to draw in someone as compared to a static menu.\\n\\nIn line with this, a study conducted at US-based Iowa State University showed that visuals have a direct impact on decision making. Their research found that seeing images of food before ordering leads diners to make different decisions. When images of salad were added to a rotating cafeteria menu used in a summer camp for kids, “salad consumption among kids increased as much as 90%.” \\n\\n## 2.\\tEasily update menu items and prices\\nDigital menu boards provide businesses with the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns and upcoming events. In addition, [digital menu boards for restaurants](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") offer the option of pushing updates to either all or only selected restaurants. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 3.\\tPromote new, limited time or lesser known items \\nThe ability to update your menu in real-time also makes it easier to test customers’ receptiveness to new menu items. Restaurants can promote test items without spending additional marketing dollars on creating new posters and signs. Well-designed digital menu content is also a good way to introduce customers to lesser known menu items they may overlook or not know about. Furthermore, you can easily change the line-up of items, including high-value limited time offers, with a rotating feature in your playlist.\\n\\n## 4.\\tPromote upselling\\nDigital menu boards present a golden opportunity for upsells. Based on orders entered in a POS system, the digital screens can display complementary items. This is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\n## 5.\\tReduce perceived customer wait times\\nFeaturing value-added content such as real-time location-based traffic and weather feeds, as well as fun facts to restaurant digital menus helps to lower a customer’s perceived wait time. In fact, digital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  It also gives customers a reason to continue to look at a screen, allowing restaurants to slip in promotional or other branded content. \\n\\n## 6.\\tEliminate printing costs\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\nDigital menu boards are proving to be a resource that restaurant owners cannot do without. They enable restaurants to elevate the customer experience, increase revenues, improve customer satisfaction and conserve the environment.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/in/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that helps restaurants drive sales and increase operational efficiency.\\n\\n<p>–</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.news.iastate.edu/news/2013/07/18/digitaldisplays\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.news.iastate.edu/news/2013/07/18/digitaldisplays</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n","in":"In recent years, food service businesses have abandoned static signage and moved to digital signage. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines.\\n\\nRecent data revealed that 8 out of 10 consumers have entered a store because a sign caught their interest, and digital signage creates a 31.8% increase in overall sales volume.\\n\\nDoes digital technology really matter that much? Are digital menu boards just a fad? This article explores several advantages of digital menu boards compared to their traditional counterpart.\\n\\n## 1.\\tEnhance customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74%) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.   A digital display can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. Digital menu boards for restaurants and digital displays featuring mouth-watering visuals and strategically placed outside are more likely to draw in someone as compared to a static menu.\\n\\nIn line with this, a study conducted at US-based Iowa State University showed that visuals have a direct impact on decision making. Their research found that seeing images of food before ordering leads diners to make different decisions. When images of salad were added to a rotating cafeteria menu used in a summer camp for kids, “salad consumption among kids increased as much as 90%.” \\n\\n## 2.\\tEasily update menu items and prices\\nDigital menu boards provide businesses with the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns and upcoming events. In addition, [digital menu boards for restaurants](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") offer the option of pushing updates to either all or only selected restaurants. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 3.\\tPromote new, limited time or lesser known items \\nThe ability to update your menu in real-time also makes it easier to test customers’ receptiveness to new menu items. Restaurants can promote test items without spending additional marketing dollars on creating new posters and signs. Well-designed digital menu content is also a good way to introduce customers to lesser known menu items they may overlook or not know about. Furthermore, you can easily change the line-up of items, including high-value limited time offers, with a rotating feature in your playlist.\\n\\n## 4.\\tPromote upselling\\nDigital menu boards present a golden opportunity for upsells. Based on orders entered in a POS system, the digital screens can display complementary items. This is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\n## 5.\\tReduce perceived customer wait times\\nFeaturing value-added content such as real-time location-based traffic and weather feeds, as well as fun facts to restaurant digital menus helps to lower a customer’s perceived wait time. In fact, digital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  It also gives customers a reason to continue to look at a screen, allowing restaurants to slip in promotional or other branded content. \\n\\n## 6.\\tEliminate printing costs\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\nDigital menu boards are proving to be a resource that restaurant owners cannot do without. They enable restaurants to elevate the customer experience, increase revenues, improve customer satisfaction and conserve the environment.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/in/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that helps restaurants drive sales and increase operational efficiency.\\n\\n<p>–</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.news.iastate.edu/news/2013/07/18/digitaldisplays\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.news.iastate.edu/news/2013/07/18/digitaldisplays</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"o93G9y39T06Omw5kszTku","type":"Entry","createdAt":"2022-02-16T12:53:27.325Z","updatedAt":"2022-02-16T13:06:23.831Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"recourses-wbr-full-report-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Retail brands from across Europe reveal their plans to reinvigorate their stores sharing their current challenges, the innovative solutions that they are putting in place now stores have reopened, and the technology in which they intend to invest for the long term.\\n\\nDiscover: \\n- The investment priorities for European retail brands\\n- The ways in which retail brands are changing their store layout to serve new customer needs\\n- The importance of occupancy management within stores\\n- How confident brands are in their omnichannel offering\\n\\nScala collaborated with independent research firm WBR Insights to create *Recovery Solutions and Store Strategies for Retail Brands*. WBR Insights conducted phone interview with 100 retail representatives based across Europe. The full methodology of the research is available within the report. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"43vZRuNVwQ3ZtypSLanM0T","type":"Entry","createdAt":"2022-02-16T12:47:20.278Z","updatedAt":"2022-02-16T12:47:20.278Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-full-report-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6cM8FQMfMJ1WBq14RwxmFB"}}},"title":{"en-US":"Report | Recovery Solutions and Store Strategies for Retail Brands"},"description":{"en-US":"With input from 100 senior-level retail executives, Scala’s latest research report reveals key areas of retail investment as well as the trends that will emerge across retail in the next year. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4sK5xYhVmxRVA1OGoJ8Rho","type":"Entry","createdAt":"2022-02-16T12:26:57.818Z","updatedAt":"2022-02-16T12:26:57.818Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"WBR - Data Deployment"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7CB5pQUuhf7UXIl746NhlM"}}},"title":{"en-US":"Read here"},"ctaText":{"en-US":"Download the solution report here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2XUSVlvN7TC1bB0WuICayl"}}},"fileButtonText":{"en-US":"Download the full report here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1JitnJz7sUx1hNpS2JLwCp","type":"Entry","createdAt":"2022-02-11T13:40:49.344Z","updatedAt":"2022-02-11T13:40:49.344Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"WBR - Data Deployment"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1MqbKLVQAmX2uzf8FpmlfA"}}},"title":{"en-US":"Download the report"},"ctaText":{"en-US":"Download the solution report here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"D6rVMFfHiDNJs5EuYmYfi"}}},"fileButtonText":{"en-US":"Download the full report here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4jKzf2dUiBTkNpDRMCheqp","type":"Entry","createdAt":"2022-02-11T10:37:34.964Z","updatedAt":"2022-02-11T10:45:54.202Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-in-store-digital-signage-predictions-for-2022-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1g3fosoxjeNWOptjafFH14"}}},"title":{"en-US":"Blog | In-Store Digital Signage Predictions for 2022"},"description":{"en-US":"Smart pickup, effective employee communications and A/B testing of content are some of the key trends that Scala\'s Director of Product Management, Rob Aita sees ahead for digital signage in 2022. Discover how a robust signage infrastructure gives brands the opportunity to experiment and enjoy the full potential of a digital signage solution. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yo82AuDEJR7v3Fd2D1aky","type":"Entry","createdAt":"2022-02-11T10:04:57.773Z","updatedAt":"2022-02-11T10:07:59.064Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-a-wrap-on-paper-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6MjnG62M6VpFoePAVrY8cc"}}},"title":{"en-US":"Blog | A Wrap on Paper"},"description":{"en-US":"From daily promotions to in-store activities inspired by social media trends, news stories or the weather, Darren Cremins takes a look at the ways in which digital signage can boost retail brand identity. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"dG9J7VeHB9suL5nzuz9nO","type":"Entry","createdAt":"2022-02-11T10:06:13.441Z","updatedAt":"2022-02-11T10:06:13.441Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-a-wrap-on-paper-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The Cremins Christmas tree is now up and the presents about to be wrapped. Cards have been dropped from the letterbox to the doormat with well wishes from far and wide and hopes that we’ll be able to see each other over the break or in the coming year. The news may be full of warnings and cautions but I remain careful yet optimistic. \\n\\nLast year I wrote about the paper QR codes stuck in store windows as part of the UK’s Covid monitoring efforts. As restrictions have lifted those QR codes have been removed but many have been replaced in the last couple of weeks with new paper signs reminding shoppers to wear their masks. These paper signs, tacked up with tape in windows or mounted in a temporary stand in the store entrances, join the hardcopy signage in many shop window displays — displays that will be binned as Christmas gift shopping gives way to Boxing Day sales and New Year promotional campaigns.\\n\\nI think it is (warning, pun incoming) time to call a wrap on paper signage. As someone who works with digital solutions, I am biased but I feel paper signage is just so limited compared to what is possible with digital. Digital signs featuring moving images better serve the public grabbing the attention of passersby to communicate promotions, product offering as well as safety measures such as wearing masks. \\n\\nDigital signage is also just so versatile with the ability to communicate many messages across a trading day or season. As I open another door on my vegan chocolate advent calendar (I decided against the Chanel No.5 one), I think about the ways in which digital signage can offer something similar for retail customers. In-store screens can reveal a new promotion each day in December and, with touch screen technology, customers can reveal the daily deal much like they open a door on their advent calendar. On-screen messaging could also work in conjunction with shoppers’ personal devices, possibly with street-facing QR codes. This type of daily promotional campaigns are all but impossible with hard copy assets.  \\n\\nDigital also allows brands to roll out campaigns based around news stories or external stimuli such as the weather or anonymous customer data. Using AI and automated systems, promotions can change to highlight those products likely to be most relevant to customers at the time. The ability to create and display a variety of promotions also allows for A/B testing on marketing messages or for one product to be sold in a variety of ways: ‘A perfect gift for her’/ ‘treat yourself this year’. Using technology such as shelf-edge signage, numerous products can be sold from one end of bay display or aisle, each with their own messaging.\\n\\nThe versatility of a digital signage solution also reduces waste - both in terms of staff time and the actual promotional collateral itself. With a digital display solution, a multitude of creative campaigns can be scheduled and run without filling the bins with old signage. The flexibility of digital also means that not only different campaigns can be run but also different safety messages shown and if needed. The network can be adapted and broadened to incorporate new operational needs such as occupancy management systems or legislative requirements such as the new HFSS regulations rolling out in ten months time.\\n\\nSo a few thoughts on digital and the opportunities that digital solutions can offer brands. It\'s been another year of business challenges for brands and frankly, although I am optimistic for what lies ahead, there are a lot of uncertainties. Flexibility and scalability will be key for brands as will be a technology partner that understands the possibilities of what well tailored technology can do. \\n\\nWhatever your plans for the festive period, I hope you have a safe and peaceful break and a Happy New Year. Do get in touch if you’d like to know more about how Scala can help you to achieve your 2022 business goals. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3RBNjkQdW3MQMSEk2zEfDv","type":"Entry","createdAt":"2022-02-10T15:10:59.985Z","updatedAt":"2022-02-10T15:40:48.792Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-what-is-a-digital-signage-content-management-system-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1flT4ga62V03PM9prb7pCd"}}},"title":{"en-US":"Blog | Scala enterprise 12.60 and What Lies Ahead"},"description":{"en-US":"Often overlooked but essential to a reliable, flexible and scalable digital signage network, content management systems (CMS) are the key to unlocking key business opportunities and eliminating waste. Discover how a CMS best works in a digital signage system and how to devise a CMS strategy that will serve business now and in the future.  "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3tULyRSdCTPfcpJgNHulkO","type":"Entry","createdAt":"2022-02-10T15:37:53.175Z","updatedAt":"2022-02-10T15:37:53.175Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-enterprise-12.60-and-what-lies-ahead-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6iiLNnVV1wKHJe6YBdBgXu","type":"Entry","createdAt":"2022-02-10T15:25:12.940Z","updatedAt":"2022-02-10T15:25:12.940Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-enterprise-and-what-lies-ahead-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"gXU3DexBurx7rYlJbh2zP"}}},"title":{"en-US":"Blog | Scala enterprise and What Lies Ahead"},"description":{"en-US":"Scala’s Director of Product Management, Rob Aita, stays humble as he answers questions on Scala Enterprise 12.60 and the Scala difference when it comes to a successful digital signage strategy."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3wpRfbZMgGlR0rzUQuEqMH","type":"Entry","createdAt":"2022-02-10T15:12:43.594Z","updatedAt":"2022-02-10T15:14:11.508Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-what-is-a-digital-signage-content-management-system-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Every system has its unsung heroes, and in digital signage, that would be Content Management. \\n\\nContent Management is like your shoulder. You take it for granted because you use it for almost everything. \\n\\nNo one has to think about a great content management system because they make it easy for all the people involved to be productive. But EVERYONE hates a bad CMS.\\n\\nThis introductory guide will walk you through the basics of great CMS functionality. We’ll take a closer look at: \\n\\n1. What are content management systems for digital signage systems?\\n2. How do organizations use digital signage CMS? \\n3. Benefits to real-time marketing\\n4. Achieving digital signage ROI\\n\\nBy the end of this article, you should be able to ask better questions of your prospective CMS provider and end up with a solution that fits your needs. \\n\\n## What is a digital signage CMS?\\nDigital signage systems are typically made of three major components:\\n\\n1. On-premise hardware that displays content\\n2. The content itself (images, videos, data, programming rules)\\n3. Content Management System (CMS)\\n\\nThe most basic way of understanding a digital signage CMS is as the software component of a digital signage system. CMS is not the files, or the hardware; it is everything else. \\n\\nPart of that software dictates when, what content and how the content is displayed on the screen, but there are additional software functions, as well. These are content creation and hardware management. \\n\\nSome CMS vendors (Scala) offer their software as bundled solutions, but many rely on additional software integrations. It’s important to understand the whole software system before you commit to any one part.\\n\\n### Ask CMS vendors about the full digital signage software stack\\n\\n1. __Content Creation__ — The software and process for content creation and updating the CMS with new content\\n2. __Hardware Management__ — The set of tools that helps system administrators monitor and manage digital hardware, including players and screens.\\n3. __Content Downloads__ — Digital signage software is structured both in the cloud and on-premise. Exactly how the CMS sends and manages content across these areas has important implications on the reaction time of your signage, as well as the bandwidth it requires. \\n\\n## A digital signage CMS that unlocks real-time marketing\\nYou want a CMS that enables you to achieve digital signage ROI (Return on Investment). There are a few basic features of digital signage that help to achieve that value, but one of the most important concepts is called real-time marketing. \\n\\nReal-time marketing is about reacting to consumer trends and customer needs quickly. Taking the current context into consideration makes your communications more relevant to the viewer, helping to make your content feel more personalized and impactful. \\n\\nDigital signage gives locations a near instant communications platform that they can use to get messages out quickly. But the CMS needs to drive that quick content creation and delivery, as well, in order to reach that digital signage ROI potential. \\n\\nBefore jumping into specific features, let’s take a moment to consider a few different business cases for CMS. We’ll start from the simplest, foundational CMS, to the more specialized usage scenarios. \\n\\n### Single Location\\nNo matter how large or sophisticated your digital signage network becomes, it will always require core CMS functionality. Even basic content management needs to make it easy for a location to publish content. A few core CMS feature sets make this much easier to manage, so that locations can deliver more effective content.\\n\\n- __Flexible playlists__ — Create playlists, smart playlists and sub-playlists based on one of various conditions using Scala scripts, messages, videos, flash or static images.\\n- __Schedules__ — Define and edit playlist time slots with a simple graphical view. With variable recurrence patterns and start/end dates.\\n- __Multi-channel Support__ — Run two entirely separate channels from a single player, immediately reducing your hardware, OS licensing and administration costs.\\n- __Intuitive interface__ — Digital signage CMS platforms should allow for a high degree of customization, but they need to be approachable and intuitive for the non-technical end user. You do not want to train users how to create schedule content. These features need to be accessible and simple to execute. \\n\\n### Large network\\nWhen networks reach 100 locations and up, they need more advanced organizational features. Brand standards need to be maintained across all locations, and there are more personnel involved in content creation and management. \\n\\nAchieving digital signage ROI at this stage requires the CMS to __support a higher level of complexity without increasing difficulty for users__. Typically the CMS will require customization to integrate core functions within the natural workflow of the organization. \\n\\n- __Workgroups__ – Manage access to content for different departments so each group only sees the messages they are supposed to.\\n- __Approvals__ – Approve content before media can be played. Selected users will be notified by email when an approval is required.\\n- __Player Management__ – Group Players by criteria (geography, demographics, etc.) set playback options and select content to play. \\n- __Maintenance Scheduling__ – Conduct remote maintenance tasks such as reboot, send and retrieve files or install Scala software updates.\\n\\nLarge organizations want software that they can adapt and integrate into their current system and human resources. It should be easy for administrators to configure these features, but we typically recommend a technology partner with experience set up the right system.\\n\\n### Personalization and other “Run” or “Fly” Capabilities\\nOnce a business masters a real-time marketing workflow, where new content is created in reaction to consumer trends, your business is ready to achieve even higher digital signage ROI with personalization.\\n\\nThe modern consumer rewards personalization with spend and loyalty. According to McKinsey, 76% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when that does not happen.This trend indicates that personalization is not an option; it is only a matter of time and ownership. \\n\\nMany industries still struggle to deliver personalization in physical locations because they have not yet set up the digital signage infrastructure and workflow to create and communicate content quickly and easily. Once this has been established, organizations begin to look for this next level naturally.\\n\\nDelivering personalization in-store requires digital signage, powered by a sophisticated Content Management System.\\n\\n- __Multiple Independent Frames__ — Create multiple frames within a display with each frame playing independent content. This ability allows you to deliver personalized or context-specific content alongside generic content as is typical in many personalization use cases.  \\n- __Programmatic content__ — Tie frames to scripts written in your organization’s language of choice, such as Javascript or Python. This allows you to deliver content based on external data sources, such as your CRM, your loyalty application, or the specific context in which your user is interacting with your store. Programmatic content sets the foundation for AI-driven content and is a core feature of personalization.\\n- __Location storage and processing__ — Most personalization use cases rely on performance. They require streamlined, reliable, instantly responsive content. To deliver these qualities the CMS needs to be able to use player hardware as a content and script repository, so that most data only needs to travel the short distance from player to digital display. \\n\\n### The Advantages of a Trusted Digital Signage Partner\\nA great digital signage CMS will make the process straightforward for anyone. That said, experience also matters a lot when configuring a workable system that will achieve the highest digital signage ROI.\\n\\nWith that in mind, it is recommended to partner with a digital signage CMS solution provider to set up the right foundation for success. It’s not just about the software but the people and services around that software.\\n\\n- __Experience in digital signage__ — Some marketplace vendors offer digital CMS solutions, but it’s not their company’s focus. Look for a technology partner that has the expertise of the evolving digital signage industry and has the experience of working with businesses like yours. Even if you do set up the system yourself, you want to be able to rely on your partner for future expansions, guidance and advice.\\n- __Broad experience across industries and use cases__ — Digital signage ROI relies on the ability to adapt quickly as the business environment changes. If your technology partner is really good at one thing, then what happens when you need to change? \\n- __Easy deployment and adoption__ — If the CMS is too difficult to deploy, integrate, and adopt, odds are users will not take to it. Then it’s a wasted investment of time and money. Select a CMS that is intuitive to use and delivers on fast deployment. \\n- __Advanced use cases__ — Very few organizations leap out of the gate with advanced use cases, such as personalization and interactivity. But it is always good to know that your technology partner can help you make that future vision a reality.\\n\\n## Your Content Strategy Hub\\nNow that we’ve taken a deeper look into the features of a great digital signage CMS, let’s take a step back and really understand what the capability really means to your organization. Every industry, and in fact, every business has a unique reason for deploying a digital signage system. Here are a few common ideas:\\n\\n- “We want to communicate more relevant offerings to our customers at the point of purchase, so that they buy more from us.”\\n- “We want our employees to understand our brand values and feel more connected to our organization.”\\n- “We want one out of every 100 (Randomly chosen goal) customers to get their flu shots with our pharmacy.”\\n- “We want our visitors to be able to figure out where to go for their meeting.”\\n- “We want to be able to send out emergency communications to everyone on campus immediately.”\\n- “We want to personalize our store experience to attract more customers into the store.”\\n\\nEach of these is a great starting point for creating a content strategy that will deliver meaningful results to the organization. We recommend taking this a step further.\\n\\n### Ask Three Questions\\n1. What are you trying to accomplish with your signage? \\n2. What outcomes do you want to achieve? \\n3. What actions are you trying to influence?\\n\\nDigital signage allows you to deliver stunning content and engage your audience. But in order to have real impact, set specific targets that you can measure in some way. Any system needs a feedback loop in order to drive demonstrable results.\\n\\n## Learn More About Scala’s Digital Signage CMS\\nScala Enterprise is a content delivery and management platform that creates powerful digital experiences, limited only by your creativity.\\n\\n<a href=\\"https://www.scala.com/en/products/software/\\" target=\\"blank\\"> Discover Scala Content Manager </a>.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"50yiT9VieUMXvtJwSmVGi5","type":"Entry","createdAt":"2022-02-09T16:17:00.185Z","updatedAt":"2022-02-09T16:17:00.185Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-qr-codes-for-restaurants-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"### Is the QR Code Craze Here to Stay? Yes.\\nCovid brought QR codes into the mainstream marketing mix, and restaurants the world over have introduced them more and more to drive frictionless payments, customer surveys and social media engagement, to name just a few use cases. \\n\\nIn fact, according to the National Restaurant Association, __approximately half of fine dining, family dining, and casual dining restaurants hosted QR-code-accessible, digital menus in 2020.__ \\n\\nStill as is usually the case when a technology sees a spike in adoption, there is a counterculture. Some people do not like them, and they do not want to use them. In a guest post for FSR Magazine (short for Full-Service Restaurants), CEO of Barcelona Wine Bar, Adam Halberg, writes that HIS customers do not like QR Codes. \\n\\nHe does not conduct an official study to support that opinion. However, he does make a good point. Restaurateurs should consider the experience they want to deliver to their customers before choosing any technology. The question is, who should use QR codes, and how.\\n\\n### Will Your Clientele Appreciate QR Codes?\\nAdam Halberg makes it sound as though only quick service restaurants like Burger King and Sonic would ever find a use for QR codes. He tries to split the hospitality industry into two worlds — one of convenience, the other of immersive experience. Then he argues that QR codes are for the convenience side, not for immersive dining.\\n\\nFirst, we need a reality check. More fine-dining restaurants (over half) use QR code-supported menus than quick service restaurants (21%), according to the National Restaurant Association. Even if QR Codes are a poor choice for one fine dining restaurant, clearly they are not a poor choice for all.\\n\\nSecond, every restaurant needs to consider both efficiency and relationship building. Quick service restaurants want customers to come back, so they aim for accuracy and quality, as well as doing these things as cheaply as possible. Should sit-down restaurants forget about convenience, efficiency, and service? Of course not.\\n\\nWe should also remember that QR Codes are a tool, not an entire dining experience. Using technology for payment does not change the quality of the meal. \\n\\nIn fact, it could improve service quality in other areas. QR Code-supported payment replaces the traditional back-and-forth of check, payment, swipe, sign with a single check-sign action. That saves the server’s time. This efficiency gain can be reinvested in whatever way the server chooses. If a QR-based payment saves about 5 minutes per table, then that server could spend some of that time on better service. \\n\\nSaving time and resources is less about how you do it, and more about what you do with the savings.\\n\\n### Why did QR codes fail at first? What has changed?\\nBasically, when you consider whether a technology can/will be widely adopted, look at Apple first. It’s a hard, terrible lesson but unfortunately true.\\n\\nMost people have Apple devices, so __until Apple decides to support a technology natively, it is a heavy lift and nearly impossible to expect everyone to download an additional utility app.__\\n\\nThat was the problem. When QR codes first appeared, you had to download an app just to be able to read them. It doesn’t sound too difficult. A few people did, but not enough. \\n\\nBen Gauthier, Q Division, recalls that moment clearly, “Now, years and years ago, my daughter figured out that she could use QR Codes. And she took my phone and she was so excited. She told me all about these QR Code things. She got me to download the app, and then we went someplace and she found a code to scan. But it was the most boring thing in the world. And that was the last time she scanned a QR Code.” \\n\\n*“For Marketers, it was great; it was ‘come and see my micro-site that I had made about Frito-Lay’ or something. It didn\'t work because people don’t want to scan just so they can see an ad. They scan for utility. It\'s ‘I want to do something for me.”*\\n\\nWhat has changed? Some things, but not everything. Apple has changed. And Android, as well. Now everyone with a mobile device can use their camera to scan a QR Code. You just use your camera like you would when taking a photo. \\n\\n### Point the camera at the code, and you will see a pop up option that you can click on. That’s it.\\nOne other thing needed to change: habit. Covid-19 suddenly made shared physical items less attractive. That’s why half of US restaurants that use physical menus now offer digital menus, as well. As a result, customers are accustomed to using QR Codes, which makes it much more likely that this technology is here to stay.\\n\\nThe question is, are you the kind of restaurant that wants to use QR Codes? \\n\\nLet’s take a look at what you and your customers can do with them.\\n\\n### QR Code Use Cases that Enrich Experience\\nThe concern is that QR codes are technology, and technology removes us from the moment and kills the experience. If I am on a date, and I take out my phone, I am no longer engaging with my date or spouse, which is the number one reason people go on dates. \\n\\nBut this concern depends on how you use technology. \\n\\nIf I am already looking at a bill, pulling out my wallet, etc. then a QR code would make little difference to me or my date; it just replaces the wallet with a phone — the POS system with a mobile device. If I am looking at a physical menu already, then would a digital menu kill the immersiveness?\\n\\nMaybe. Always consider your brand and the impact you want to have. If you are creating an Industrial-Age environment, then maybe QR Codes do detract from that. \\n\\nIt is also worthwhile to understand the benefits that you can bring your customers with the technology, as well. Let’s take a moment to go through these use cases more deeply to see how they might impact the guest experience.\\n\\n### What is a QR Code, and what does it do?\\nQR Codes launch you into the digital world where you can accomplish a lot more, faster.\\n\\nA QR code is kind of like a more complicated bar code. It contains much more information than a bar code, can tell your device to create a contact, call a phone number, send an sms, or navigate to a website. \\n\\nMost of the deep functionality, such as payments, mobile apps, and more, comes from this web url capability. \\n\\n### Deep Linking\\nWhen Ben’s daughter navigated to that boring microsite, she was looking at a traditional ad, which does not make sense in today’s world. Now, when you consider successful websites, are they ads, or do they provide their users with capabilities? Websites are really web applications. They take input from the user, and then they do something that the user wants to help them accomplish their objective. \\n\\nDeep linking is uses this url functionality to drive a web application designed to help the user accomplish that real-world goal that they have right at that moment. \\n\\nEach QR code can represent a maximum of 7,089 characters. That is multiple pages of content, enough to help many applications perform a useful action. When you scan that code, all of that information is prepackaged, so that when you end up on that landing site, page or mobile app, you don\'t have to enter anything in because it\'s all been entered for you. The input component is filled in automatically.\\n\\nThis allows QR Codes to save a lot of time and really jumpstart that transition to digital. Any number of applications have been developed for restaurants, but we’ll discuss the most common ones here, just to give you something to sink your teeth into.\\n\\n### QR Code Payments\\n__What does it look like?__\\nThe restaurant presents a qr code that when scanned, takes the customer to a payment application that lets them complete the payment process, with tip, etc. even representing the items on their order for validation.\\n\\n__How does it help?__\\nQR-Code payments reduce the number of steps involved in the purchase process. \\n\\nThe traditional purchase process is something like this: check, card, POS, sign and tip. \\n\\nWith a QR code, the user scans, validates, chooses payment method, assigns tip, and completes transaction all from their mobile device. The process is faster and more convenient. It can make it easier for servers to spend more time at the end of the meal talking to guests rather than running to the POS.\\n\\n__What is the risk?__\\nCould potentially speed up the dining experience, which some restaurants might not want. Also, as with any technology solution, it conveys a modern feel, rather than a traditional, old world character. \\n\\n### Digital Menus\\n__What does it look like?__\\nThe server delivers a QR code at the beginning of the meal, allowing patrons to scan the code and browse a digital menu on their mobile device. Possible integrations to allow for a seamless, online ordering experience.\\n\\n__How does it help?__\\nSimple implementations allow restaurants to change their menu offerings and pricing more quickly. More complex implementations allow for customers to store their prior order history and preferences, so that over time their experience becomes easier. \\n\\n__What is the risk?__\\nSome restaurants prefer to deliver a physical experience, and the tactile experience of a physical menu can help a person engage more deeply with the content.\\n\\n### Surveys\\n__What does it look like?__\\nCustomers scan a QR Code to be taken to a digital survey form.  \\n\\n__How does it help?__\\nThis allows restaurateurs to answer their questions about clientele with objective data, identify and act on poor experience issues quickly.  \\n\\n__What is the risk?__\\nLow risk since surveys are optional.\\n\\n### Improving Customer Experience with QR Codes\\nBeyond the single transactions and use cases already described, QR codes provide much greater potential. They allow restaurants to know their customers before the meal. \\n\\nCurrently restaurants do not know who is dining until the moment they give their credit card, at the end of the meal. \\n\\nWith a deep link QR Code, you can send customers to a loyalty application that stores their order history, preferences, etc. Then, when they come back, these pieces of information can help restaurants serve them better and dial in quickly to dietary preferences or restrictions. It’s valuable, first-party data that helps build loyalty and trust.\\n\\n### How to Avoid Creating Bad QR Code Experiences\\nMobile optimization was a big part of the problem with earlier QR Codes, so it’s important to mention that here. \\n\\nThe issue was that in 2015, many websites were not mobile optimized. This meant that when you used a QR code to navigate to a website on your mobile device, you would confront a desktop website. You would have to scroll left and right to see the whole page. It was a really poor experience. \\n\\nMost websites are mobile optimized today, but not all. __If your website is not optimized for mobile, don’t use a QR code to send your customers there.__ \\n\\n### Digital Menu Dont’s\\nSome poor digital menus we have seen have the best intention to allow guests to customize their order down to the finest detail. You know, like pick a protein, pick a sauce, pick a way to cook the thing, choose your add-ons. The list goes on. \\n\\nIn-person, these order experiences can work well. Often, the customer gets to watch as their food is prepared, right before their eyes. That doesn’t work as well on mobile devices because the choices can become tedious. \\n\\nThis kind of order is harder to digitize because then the customer has to drill down into the depths of building the order, and it’s more like work. \\n\\nThere are plenty of fine dining cases where digital orders work well, even if the item costs $50. You know, it doesn’t take a lot of work to order a steak, medium rare. \\n\\n__You have to streamline the ordering process and think about how people order.__ \\n\\nCreating a positive experience is about making it easy for customers to do what they want to do. Always test your solution, and when it goes live ask customers what they thought. By giving customers what they want and making it easier for them to interact with you over time, you are having a deeper engagement. You are increasing your value, and their loyalty."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RWSduIjuy6hrXRwfFTm6e","type":"Entry","createdAt":"2022-02-09T16:16:05.145Z","updatedAt":"2022-02-09T16:16:05.145Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-qr-codes-for-restaurants-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3qg74TRAjJxTa5EIra866i"}}},"title":{"en-US":"Blog | QR Codes for Restaurants"},"description":{"en-US":"For digital menus, payments, customer feedback and more, QR codes offer restaurants a way to build efficiencies into their business.  Discover the history of the technology, the reasons behind its renewed popularity and how it can best serve business and customers."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"15Dg3NeVKJD5HHAZUkAmC9","type":"Entry","createdAt":"2022-02-09T16:05:22.562Z","updatedAt":"2022-02-09T16:08:29.047Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-walkbase-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4DCeIKN7PdMTJBZP27HQXB"}}},"title":{"en-US":"Blog | Walkbase"},"description":{"en-US":"Darren Cremins discusses Walkbase TREQ, looking at its many applications, its accuracy and the way it can help brands reach their goals with unparalleled customer insights. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6e0VQzkWAIw16ytoZPSwrk","type":"Entry","createdAt":"2022-02-09T15:49:24.558Z","updatedAt":"2022-02-09T15:49:24.558Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-smart-signage-foundations-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7uM4MgElXsZPYsxop8l2M4"}}},"title":{"en-US":"Blog | Smart Signage Foundations"},"description":{"en-US":"Digital signage systems can help businesses attract and retain customers; smart signage technology can further increase customer engagement, tap into innovative technology and ultimately, increase revenue and brand loyalty. Find out more with this informative blog."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"d4lEw5xu5xytTeVenpvsB","type":"Entry","createdAt":"2022-02-02T09:49:12.596Z","updatedAt":"2022-02-09T15:23:13.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-store-strategies-from-shelf-edge-signage-to-pos-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5mApQku6wyKOJL02Yqatwi"}}},"title":{"en-US":"Blog | Store Strategies from Shelf-Edge Signage to POS"},"description":{"en-US":"Scala’s European retail research report revealed the ways in which retailers are changing their footprints to better serve customers. Harry Horn provides an overview of these trends and introduces Scala’s latest solution paper."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Y7effqgAs4Es0YErfTuOx","type":"Entry","createdAt":"2022-02-02T09:51:19.926Z","updatedAt":"2022-02-02T09:51:19.926Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-store-strategies-from-shelf-edge-signage-to-pos-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Over half of the European retailers that we spoke to as part of ourEuropean Retail Research Report, <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands</a>, told us that they were planning on changing the footprint of their bricks and mortar premises in the near future. Whether it is favouring stock space over display areas, introducing more self service POS systems or, my favourite, installing more digital signage, it is clear that retail brands of all types are looking at how their footprints can better serve their business-critical operations. \\n\\nAs stores have reopened, I have personally noticed a shift in how services such as click and collect have been prioritised as well as the introduction of, quite understandably, more safety messaging in store such as stickers on the ground to assist customers with social distancing or information on the health and safety measures being encouraged in store. Some brands have used digital channels to implement and operate these changes but many have not, instead using measures such as paper signage or repositioning queue systems. \\n\\nOur latest solution paper, <a href=\\"https://www3.scala.com/assessing-the-aisles\\" target=\\"_blank\\">Assessing The Aisles: Recovery Solutions and Store Layout</a>, employs the results of the European Retail Research Report and offers a few use cases for retailers looking at switching up their footprint and possibly augmenting their brand offering with a digital solution. In some cases the digital solutions can offset the potential liabilities of a physical store change such as increasing warehousing space for example, while other solutions presented in the paper can bring greater efficiencies to business-critical areas. From shelf-edge signage technology to occupancy management tools, Scala solutions are flexible enough to work for brands of all types and can help build shopper insight, customer loyalty and sales. Take a look at <a href=\\"https://www3.scala.com/assessing-the-aisles\\" target=\\"_blank\\"> the solution paper </a> and let me know what you think."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Div4cYns68ZUyelJBnO4x","type":"Entry","createdAt":"2021-06-10T07:01:27.268Z","updatedAt":"2022-02-02T09:19:53.528Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-window-shopping-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5P3RhL4VbobChxRoObZYhF"}}},"title":{"en-US":"Blog | Window Shopping"},"description":{"en-US":"Brands can use their store window for more than just display. Harry Horn explores how retail brands can use digital signage and QR codes to create sales opportunities even when the store is closed. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"79lqawjERM2GQo1I4jCwiS","type":"Entry","createdAt":"2021-12-15T13:37:21.951Z","updatedAt":"2021-12-15T13:37:21.951Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"penalised-by-deploying-data-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"v4iQBcaEhsGCSPm3OfDkC"}}},"description":{"en-US":"Meaningful data, and the ways to gather meaningful data, came up as key themes in our recent European retail research report, <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">Recovery Solutions and Store Strategies for Retail Brands</a>. The 100 European retail executives that we spoke to shared their strategies for gaining customer data as well as their plans for how they will use that information. \\n\\nWe have taken that theme of data — its importance and the ways in which European retail brands are working with it — and have created a <a href=\\"https://www3.scala.com/Data-Deployment-Analytics\\" target=\\"_blank\\"> solution paper </a> that extracts some of the key findings from the larger research report (also worth a read). In the solution paper we apply examples of how Scala solutions can help retailers of all types gather the information that they need and then use that data to better serve their customers, increase customer loyalty, reduce waste and produce more effective marketing campaigns.\\n\\nOnline shopping has risen dramatically in the last 18 months but that doesn’t mean that the in-store experience has been forgotten. As cities have reopened, people have ventured into shops and, as our research report shows, retail brands are still investing in bricks and mortar. The data gained from the increase in ecommerce during lockdown is being used by brands to better inform in-store operations such as determining product ranges in-store and supplementing staff training. \\n\\nAt Scala, we say that we like to help retailers bring the best of online to the in-store experience. This means creating a shopper experience that is convenient, smooth, offers relevant choice, minimises frustrations and which also helps brands build more meaningful relationships with their customers. Our digital signage solutions help retailers communicate more clearly with customers and can convey far more information than paper marketing materials (with less waste as well). In addition to digital signage, we also help retailers learn more about customer behaviour and optimise their marketing messages so that they have the greatest impact. <a href=\\"https://www.walkbase.com/solutions/?creative=295171610843&keyword=walkbase&matchtype=p&network=g&device=c&utm_campaign=EU-Brand-Walkbase(dise)&utm_content=EU_-_Brand_-_Walkbase_(dise)&utm_source=google&utm_medium=ppc&gclid=CjwKCAjwy7CKBhBMEiwA0Eb7avJTP4YJu6XWFUgaiYClhWl38KAHnS5A3QmBlCU3738zx8ok-LQb5BoCXVsQAvD_BwE\\" target=\\"_blank\\">Walkbase</a> is a Scala solution that can be used to help retailers follow the customer journey, helping with product positioning and staff deployment. Indeed, occupancy management was another key area of interest to those retailers that took part in the research report, as was offering an omnichannel experience and employing technology to more clearly communicate with customers.\\n\\nTake a look at the overall report and the solution paper. We have another paper on how brands can better use their car park space which may also be of interest. \\n\\nI’ll also be taking part in a webinar discussing the findings of our research report with Pavan Pidgu, Former Head of Technology, Walmart and Bhushan Sonawane, Director of Product Management, Walmart. The Webinar takes place on Thursday, October 14th 3-4pm BST. You can find out more information and register for the webinar <a href=\\"https://www.wbresearch.com/events-futurestores-scala-webinar-eu-october-2021\\" target=\\"_blank\\">here</a>. \\n\\nIn the meantime, if you have any thoughts on the information or solutions we present, we’d love to hear from you. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2c97lbPuofbYFjrN8XR0TX","type":"Entry","createdAt":"2021-06-15T06:10:18.505Z","updatedAt":"2021-09-27T19:35:44.768Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-qsr-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Even as people return to dining in traditional restaurants and QSRs, many of them will be alert and safety conscious. Since many of Australia’s recent COVID-19 [outbreaks](https://theconversation.com/how-to-stay-safe-in-restaurants-and-cafes-139117) were linked to restaurants and other dining facilities, customers will continue to tread cautiously, wanting to feel assured that COVID-19 related precautions are in place before stepping into any restaurant. According to [Restaurant & Catering Australia](https://www.covid19.qld.gov.au/__data/assets/pdf_file/0022/134743/covid-safe-industry-plan-retail-food-services.pdf?nocache-v1) businesses must display a clearly visible COVID-19 Safe Checklist near the front entrance or window, along with implementing a variety of other measures to ensure staff and customer safety. \\n\\nQSR owners and operators have had to think carefully about how they can return to operating safely, as well as sustain and scale business growth amidst the crisis. In any service industry, trust plays an important role in instilling customer confidence. Now, the challenge lies in rebuilding customer confidence, trust and sense of safety to see a return to business buoyancy, and communication is key. \\nHere, we explore how QSRs can invest in digital signage to support public safety and help rebuild customer confidence to return to their favourite quick service restaurants.\\n\\n## Display Hygiene Measures Undertaken\\nDigital signage placed at the entrance of a QSR, or even a short distance away, can serve as a starting point to allay people’s fears and assure them of a safe dining experience. Digital content using a mix of text, pictures and video can communicate:\\n-\\tHow the kitchen is regularly disinfected\\n-\\tHow chefs maintain hygiene and keep themselves sanitised\\n-\\tHow all staff are wearing masks\\n-\\tThe hygienic sourcing of ingredients\\n-\\tSanitising of frequently touched surfaces like knobs, taps, etc.\\n-\\tContactless payment methods to avoid using keypads\\n\\n## Demonstrate Dining Safety Measures\\nMost QSRs have had to reconfigure their dining spaces to meet safe distancing regulations, allowing more room between tables and making other modifications to promote safe dining. For instance, digital signage located at the entrance to the QSR can be used to display floor and seating plans to direct customers and contribute to a sense of safety. Signage can also show how tables have been removed and walking spaces widened to increase distance between customers. When integrated with an [occupancy management solution](https://www.walkbase.com/solutions/intellicount/), digital signage can also be a powerful tool to communicate limits on customer numbers and demonstrate when it is safe to enter.\\n\\nIf takeaway or delivery is the only option you are providing, such as the case with [McDonald’s](https://www.dailymail.co.uk/news/article-8602183/Huge-change-coming-McDonalds-delivery-Melbourne-city-curfew.html) in Melbourne, then the focus could be shifted to demonstrate curbside or pickup/click and collect options, display directions for order collection, indicate parking locations and display wait times for takeaway orders.\\n\\n## Promote Customer Hygiene Measures\\nWhile QSRs bear a significant portion of the responsibility to take preventative measures and demonstrate good hygiene, there is an equal responsibility on customers. Digital signage can help educate people about the rules of dining at the venue, including what measures they need to take before entering, while ordering and eating, and while exiting.\\n\\nDigital signage can allow QSRs to display a list of dos and don’ts for hygiene and safety for customers to follow. This can include encouraging the use of provided sanitiser before entering, limiting group numbers when visiting, urging customers to stay apart while waiting in line and encouraging masks at all times except while eating. In the event that customers momentarily forget, the signage acts as a reminder and will also show that the outlet is serious about public safety.\\n\\nInstead of having QSR staff instructing and monitoring customers, digital signage combined with [service automation solutions](https://www.scala.com/au/concepts/service-automation/) can help reduce the risk of close contact. Signage can do the job of delivering a range of COVID-19 messaging, such as reminding people to sanitise after every instance of touching surfaces and to avoid touching their faces.\\n\\n## Digital Menu Boards for QSRs\\nMany QSRs have stopped handing out physical menus, switching to digital menu boards to display menu items.\\n\\nDigital menu boards allow customers to select items without having to touch anything, and also offer an added opportunity for upsell, possibly resulting in a higher spend per visit. In both the restaurant and the drive-thru, digital menu boards also offer a one-to-one personalisation opportunity that would not be found in print.  \\n\\n## Indicate Non-Socialising Alternatives\\nDigital signage can be a crucial space to indicate other ways people can stay safe and still enjoy their favourite QSR chain. Create digital campaigns that promote your delivery, takeaway and drive-thru options as an alternative to visiting. This option will help retain customers who do not feel comfortable visiting the restaurant. \\n\\nCommunicate that customer safety is a high priority and that even if they are wary of visiting the outlet, the restaurant will accommodate them with alternative options. For example, if there is a queue for the dining option, some customers may opt to move to the takeaway line. It is a win-win situation for both. The QSR prevents the customer from going to a competitor, and the customer gets their favourite meal.\\n\\n## Conclusion\\nDigital signage can help ensure public safety during the pandemic and beyond, supporting the overarching goals of a QSR’s COVID-19 communication strategy.  STRATACACHE and Scala’s [innovative solutions](https://www.scala.com/au/industries/quick-service-restaurants/) can help QSRs implement effective, impactful digital signage to support a safe dining experience, as well as help them offer safer alternatives through digital menu boards and drive-thru technology.\\n\\nDiscover how QSR chain Panos is using digital signage solutions to grow sales and ROI in our [case study](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/).\\n\\nBackground photo created by Mrsiraphol - Freepik","en-US":"Even as people return to dining in traditional restaurants and QSRs, many of them will be alert and safety conscious. Since many of Australia’s recent COVID-19 outbreaks were linked to restaurants and other dining facilities, customers will continue to tread cautiously, wanting to feel assured that COVID-19 related precautions are in place before stepping into any restaurant. According to Restaurant & Catering Australia businesses must display a clearly visible COVID-19 Safe Checklist near the front entrance or window, along with implementing a variety of other measures to ensure staff and customer safety. \\nQSR owners and operators have had to think carefully about how they can return to operating safely, as well as sustain and scale business growth amidst the crisis. In any service industry, trust plays an important role in instilling customer confidence. Now, the challenge lies in rebuilding customer confidence, trust and sense of safety to see a return to business buoyancy, and communication is key. \\nHere, we explore how QSRs can invest in digital signage to support public safety and help rebuild customer confidence to return to their favourite quick service restaurants.\\n\\n## Display Hygiene Measures Undertaken\\nDigital signage placed at the entrance of a QSR, or even a short distance away, can serve as a starting point to allay people’s fears and assure them of a safe dining experience. Digital content using a mix of text, pictures and video can communicate:\\n-\\tHow the kitchen is regularly disinfected\\n-\\tHow chefs maintain hygiene and keep themselves sanitised\\n-\\tHow all staff are wearing masks\\n-\\tThe hygienic sourcing of ingredients\\n-\\tSanitising of frequently touched surfaces like knobs, taps, etc.\\n-\\tContactless payment methods to avoid using keypads\\n\\n## Demonstrate Dining Safety Measures\\nMost QSRs have had to reconfigure their dining spaces to meet safe distancing regulations, allowing more room between tables and making other modifications to promote safe dining. For instance, digital signage located at the entrance to the QSR can be used to display floor and seating plans to direct customers and contribute to a sense of safety. Signage can also show how tables have been removed and walking spaces widened to increase distance between customers. When integrated with an occupancy management solution, digital signage can also be a powerful tool to communicate limits on customer numbers and demonstrate when it is safe to enter.\\nIf takeaway or delivery is the only option you are providing, such as the case with McDonald’s in Melbourne, then the focus could be shifted to demonstrate curbside or pickup/click and collect options, display directions for order collection, indicate parking locations and display wait times for takeaway orders.\\n\\n## Promote Customer Hygiene Measures\\nWhile QSRs bear a significant portion of the responsibility to take preventative measures and demonstrate good hygiene, there is an equal responsibility on customers. Digital signage can help educate people about the rules of dining at the venue, including what measures they need to take before entering, while ordering and eating, and while exiting.\\nDigital signage can allow QSRs to display a list of dos and don’ts for hygiene and safety for customers to follow. This can include encouraging the use of provided sanitiser before entering, limiting group numbers when visiting, urging customers to stay apart while waiting in line and encouraging masks at all times except while eating. In the event that customers momentarily forget, the signage acts as a reminder and will also show that the outlet is serious about public safety.\\nInstead of having QSR staff instructing and monitoring customers, digital signage combined with service automation solutions can help reduce the risk of close contact. Signage can do the job of delivering a range of COVID-19 messaging, such as reminding people to sanitise after every instance of touching surfaces and to avoid touching their faces.\\n\\n## Digital Menu Boards for QSRs\\nMany QSRs have stopped handing out physical menus, switching to digital menu boards to display menu items and lead customers to select items without having to touch anything and order. \\nDigital menu boards allow customers to select items without having to touch anything, and also offer an added opportunity for upsell, possibly resulting in a higher spend per visit. In both the restaurant and the drive-thru, digital menu boards also offer a one-to-one personalisation opportunity that would not be found in print.  \\n\\n## Indicate Non-Socialising Alternatives\\nDigital signage can be a crucial space to indicate other ways people can stay safe and still enjoy their favourite QSR chain. Create digital campaigns that promote your delivery, takeaway and drive-thru options as an alternative to visiting. This option will help retain customers who do not feel comfortable visiting the restaurant. \\nCommunicate that customer safety is a high priority and that even if they are wary of visiting the outlet, the restaurant will accommodate them with alternative options. For example, if there is a queue for the dining option, some customers may opt to move to the takeaway line. It is a win-win situation for both. The QSR prevents the customer from going to a competitor, and the customer gets their favourite meal.\\n\\n## Conclusion\\nDigital signage can help ensure public safety during the pandemic and beyond, supporting the overarching goals of a QSR’s COVID-19 communication strategy.  STRATACACHE and Scala’s innovative solutions can help QSRs implement effective, impactful digital signage to support a safe dining experience, as well as help them offer safer alternatives through digital menu boards and drive-thru technology.\\nDiscover how QSR chain Panos is using digital signage solutions to grow sales and ROI in our case study.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1s5VHyzapXgQ0P7EV6CjSW","type":"Entry","createdAt":"2021-06-15T06:15:36.049Z","updatedAt":"2021-09-27T19:34:55.939Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-safe-banking-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","en-US":"## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\n## In-Branch Experience Evolves with Digital\\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n### Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n### Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n### Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","in":"## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","sg":"\\n## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific [78%](https://fintechnews.sg/32878/virtual-banking/77-consumers-in-asia-pacific-prefers-to-bank-digitally/) of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use [online banking](https://www.theedgesingapore.com/issues/disruption-and-digitalisation/covid-19-pushes-singaporeans-shift-online-banking) even after the pandemic.\\n\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\n\\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\n\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\n## Digital Signage to Show Health and Safety Measures Undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, [occupancy management solutions](https://www.walkbase.com/solutions/intellicount/)) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\n\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\n\\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\n\\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification [technology](https://www.businesstimes.com.sg/companies-markets/dbs-to-pilot-face-verification-tech-to-lure-more-digital-banking-signups) encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\n\\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\n\\nScala’s range of [digital signage solutions](https://www.scala.com/sg/industries/finance/) for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n\\nComputer photo created by Racool_studio - Freepik\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"BMQqjhwlLcabUIRfXJH6W","type":"Entry","createdAt":"2021-06-15T06:21:26.090Z","updatedAt":"2021-09-27T19:31:35.319Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resurce-ensure-public-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"\\nHowever, figures show that not many people are venturing out. A survey by the Retailers Association of India found that there was a 67% decline in June 2020 compared to the same time last year. \\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment.  \\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this case study.\\n","en-US":"However, figures show that not many people are venturing out. A survey by the Retailers Association of India found that there was a 67% decline in June 2020 compared to the same time last year. \\n## Rebuilding Consumer Confidence with Digital Signage\\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\n## Public Health Soutions for Malls\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\n## Attracting Customers to Retailers\\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment.  \\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this case study.\\n","in":"However, figures show that not many people are venturing out. A survey by the [Retailers Association of India](https://www.financialexpress.com/industry/footfall-tepid-businesses-continue-to-struggle-amid-covid/2030088/) found that there was a 67% decline in June 2020 compared to the same time last year. \\n\\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\n\\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\n\\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\n\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\n\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\n\\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\n\\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\n\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment. \\n\\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this [case study](https://www.scala.com/in/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/).\\n\\nPeople photo created by Rawpixel - Freepik\\n","sg":"However, figures show that not many people are venturing out. A survey by the Retailers Association of India found that there was a 67% decline in June 2020 compared to the same time last year. \\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment.  \\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this case study.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Ybai5KEO0hfQtmogdB1qC","type":"Entry","createdAt":"2021-06-15T07:44:48.419Z","updatedAt":"2021-09-27T19:24:13.913Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-management-made-easy-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/au/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/au/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/au/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\n## Digital Signage Management Basics\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n### Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/sg/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n### Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/sg/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n### Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n### Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n### Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n### Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n-\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.","in":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/in/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/in/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/in/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/jp/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/jp/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/jp/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n-\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.","sg":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/sg/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/sg/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n-\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4rKEgo0H7Eb9R9oW33kgZc","type":"Entry","createdAt":"2021-06-15T12:14:04.632Z","updatedAt":"2021-09-27T19:22:09.473Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-transform-your-marketing-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/au/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/au/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","en-US":"## Digital Signage Strengthens In-store Marketing \\nToday, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/sg/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-<p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","in":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/in/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/in/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","ja":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/jp/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/jp/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","sg":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/sg/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-<p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5kkacjT856TADWypGvHk6d","type":"Entry","createdAt":"2021-07-19T14:16:00.937Z","updatedAt":"2021-09-20T14:31:49.158Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-and-WBR-insights-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"__24th June 2021, London__ — Research released today reveals that in the next twelve months, European retailers are set to invest in digital solutions ranging from street-facing displays to in-aisle screens as well as greater fulfilment and warehousing space. The research conducted by independent research firm WBR Insights in conjunction with marketing technology and digital signage company Scala, examines retailers’ business goals and investment to cater to new customer expectations following the COVID-19 global pandemic. \\n\\n## Post-Pandemic Retail Survey Results\\n\\nSenior executives including COOs, Directors of Innovation and Directors of Omnichannel were interviewed about their plans for investment across their stores. The results reveal a strong appetite for brands to attract shoppers back into brick-and-mortar premises. Retail brands are also keen to accommodate the new shopping habits developed over the last year of restricted shopping and to reassure shoppers of in-store safety. The full report, Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands is available to <a href=\\"https://connectedstores.wbresearch.com/landing/planning-for-post-pandemic-success-2021-email/?utm_source=Sponsor&utm_medium=Sponsor&utm_campaign=43918.001%20-%20Scala%20-%20Report&utm_term=&utm_content=&disc=&extTreatId=7548655\\" target=\\"_blank\\">download now</a>.\\n\\n### How to Reconnect with shoppers\\n\\n“The research shows that retailers have recognised that shopping behaviours have changed across Europe and that to remain competitive, brands must be available to shoppers across all platforms and offer a variety of ways to purchase and receive goods,” said __Harry Horn, VP Marketing Global & GM EMEA Scala__. “Customer experience, convenience and safety are clearly top of mind with retail brands as they look at ways to more effectively connect with shoppers and empower their customers with more personalised communications and self-service options.”\\n\\nCommenting on the research, __Pavan Pidugu, Chief Technology Officer, FMCSA, U.S. Department of Transportation, former Director of Digital Customer & Omnichannel Experience, Walmart International__ added: “I think every retailer should focus on providing a safer shopping experience, a convenient shopping experience and most importantly, a memorable shopping experience that will make them come back. The best and only way to address these three things is by being an early adaptor to innovative technology solutions that are already available in the market today.”\\n\\n## Key Retail Statistics\\n\\nThe research reveals that:\\n__71%__ of retailers have been encouraged by lockdowns to invest more in order fulfilment \\n__61%__ of retailers plan to invest more in their click and collect offering \\n__56%__ of retailers plan to invest more in self-service point of sale kiosks\\n__55%__ plan to invest more in street-facing display technology\\n__51%__ plan to invest in geogating technology \\n__48%__ plan to invest more warehouse or order fulfilment space\\n\\nThe research was commissioned by Scala to gain crucial insights into the priorities of the European retail sector as brands look to build business following the global pandemic. The results of the research will be used by Scala to better assist their partners as they develop their digital signage and SaaS strategies.\\n\\nThe impact of lockdowns has changed the in-store marketing and merchandising strategy for 56% of retailers with a similar percentage (55%) looking to reconfigure their store layout to better serve customers and their new shopping habits. \\n\\nOccupancy management systems to better inform staff and shoppers of the numbers inside store premises is a focus for brands with 46% of those surveyed expressing plans to introduce occupancy management systems, such as Walkbase IntelliCount, to their stores. Installing more digital signage is a priority for 45% of surveyed retailers. \\n\\nDeployment of an omnichannel experience along with greater customer personalisation and reconfiguring the store footprint are topics which also feature prominently in the Scala research. The full report is available to <a href=\\"https://connectedstores.wbresearch.com/landing/planning-for-post-pandemic-success-2021-email/?utm_source=Sponsor&utm_medium=Sponsor&utm_campaign=43918.001%20-%20Scala%20-%20Report&utm_term=&utm_content=&disc=&extTreatId=7548655\\" target=\\"_blank\\">download now</a> with Scala set to release solution-sighted white papers based on the themes raised in the research in the coming weeks. \\n\\n__About Scala__\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About WBR Insights__\\nWe use research-based content to drive conversations, share insights and deliver results. Connect with our audience of high-level decision-makers in Europe and Asia from industries including: Retail & ecommerce, Supply Chain & Procurement, Finance, as well as many more. From whitepapers focused on your priorities, to benchmarking reports, infographics and webinars, we can help you to inform and educate your readers and reach your marketing goals at the same time.\\n\\nContact us to find out how your business could benefit from:\\n- Year-round access to our network of decision-makers and industry-leaders\\n- In-depth research on current fast-moving issues and future trends\\n- Lead generation campaigns that fit your priorities\\n- Promoting your organisation as an authority in your industry\\n\\n__For more information, images or interviews please contact:__\\nKate Dickson\\nCommunications Lead, EMEA and UK, Scala \\nT: +44 (0)7507 425 401\\nE: Kate.Dickson@Scala.com\\n\\nEmma Donaldson\\nFuture Branches Commercial Director, WBR Insights\\nT: +44 (0)20 7368 9761\\nE: emma.donaldson@wbr.co.uk"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5JfbL31D98U2Va9gBixEfQ","type":"Entry","createdAt":"2021-07-19T14:29:00.761Z","updatedAt":"2021-09-20T14:25:55.928Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-campus-experience-vlog"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## A Digital Campus\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/sg/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n### Interactive Learning Experiences\\n<a href=\\"https://www.scala.com/sg/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"69KgGxTncVdRg53fbnN3ik","type":"Entry","createdAt":"2021-07-19T14:39:40.978Z","updatedAt":"2021-09-17T19:57:26.327Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-re-opening-schools"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Digital Signage to Help Schools Reopen\\nIn this article, we discuss how [education digital signage solutions](https://www.scala.com/sg/industries/education/ \\"Education Digital Signage Solutions\\") are beneficial in facilitating the re-opening of schools and uniting the school community.\\n\\n### A Warm Welcome\\n\\nA warm welcome message can be featured on a large digital display to greet students, staff and visitors on the first day of the school’s re-opening, to  create a pleasant atmosphere and boost the excitement of students. \\n\\n### Elevate Learning Experiences \\n\\nBy embracing technology, teachers can create a more enriching and collaborative study environment. While in-school digital signage has proven to be more effective than traditional classroom learning as the high-definition visuals contribute to higher interest levels of students, remote learning in Asia-Pacific is on the rise.\\n\\nThe online education market in India is poised to grow by $14.33 billion during 2020-2024, progressing at a CAGR of 21%, while the K-12 online education market in China is expected to grow at a CAGR of 19.28% during 2017-2021. \\n\\n### Update Content Anytime, Anywhere\\n\\nDigital signage for schools enables content to be updated anytime, anywhere and creates a modern learning environment that is uncluttered by printed signs and papers. With digital signs, teachers can add new visuals and content remotely with a single click. They can also broadcast essential information instantaneously.\\n\\n### Targeted Information Distribution\\n\\n[Digital signage for schools](https://www.scala.com/sg/industries/education/ \\"Digital Signage for Schools\\") enables targeted messaging. Teachers can display important information like exam timetables, upcoming events, new staff information and project submission dates to a specific group of students. \\n\\n### Stream Live Events\\n\\nWith social distancing as the new normal, live events like Sports Day can now be streamed real-time on large digital signage screens in schools, enabling more of the audience to participate in the event.\\n\\n### Safety Reminders\\n\\nTouchless digital screens displaying safety and health reminders will now be a constant feature in schools. These digital screens can be placed at common locations like the field, reception areas, cafeterias etc. to promote safety.\\n\\n## Uniting the School Community\\n\\nDigital signage can be used by teachers to display student appreciation and accolades. Students get a sense of accomplishment, thus building a stronger community of dedicated students. Schools can also showcase their achievements on digital screens placed at the entrance, to reinforce a strong brand image.\\n\\n## Digital Signage for Schools\\n\\nDigital signage for schools can help in filling the communication gap when schools re-open. The need for seamless communication among students and teachers has increased, especially when students are returning to school after a long break. \\n\\n[Scala](https://www.scala.com/sg/ \\"Scala\\") provides effective and reliable digital signage solutions for schools, which help to empower schools in re-uniting the school community, promoting a safe environment and elevating the learning experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"d4tGQoAvVehDbVWMBStgm","type":"Entry","createdAt":"2021-08-19T13:56:27.947Z","updatedAt":"2021-09-16T19:55:13.232Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"diy-retail-description-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Sell to DIY Shoppers\\nWhile spending more time at home, many Europeans are turning to home improvement projects. Retailers have a new opportunity to combine the best of e-commerce, in-store and mobile engagement to optimise the shopping experience and increase customer satisfaction. \\n\\n### In the white paper\\n- Extended time at home is causing a spike in DIY home projects\\n- New customer behaviours are causing retailers to implement new tech-focused solutions: safety and occupancy, in-aisle consultancy and order pickup\\n- Digital displays offer dynamic customer experiences and sales opportunities\\n- Technology plays an integral role in delivering aspects of shopping that are key to customer experience including safety, speed of service, flexibility and convenience\\n- Combining data from ecommerce, physical store and mobile leads to higher customer satisfaction"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7LKUfWLENRV1AsqNi7K9cy","type":"Entry","createdAt":"2021-08-02T07:51:21.895Z","updatedAt":"2021-09-08T19:21:43.177Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-presents-marketing-technology-solutions-description"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## Digital Signage Platform Offering Software, Hardware, Services and Global Delivery Capability\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n### LINQ all-in-one Intelligent Tablets\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n### Lift & Learn Retail Solution\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n### About Scala\\nScala, a STRATACACHE company, is the world\'s most trusted digital signage platform supported by proven technbology and innovators. We partner with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5G6qDiuO4ejTeWNmzk5TGD","type":"Entry","createdAt":"2021-08-18T10:34:38.393Z","updatedAt":"2021-09-08T19:09:18.407Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-building-retail-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5uFRG6rhgJmiB5LUeQsEN4"}}},"title":{"en-US":"White Paper | Building Retail"},"description":{"en-US":"As European spending on home improvement swells, discover what technology can bring to DIY retail and what brands of all types can do to attract customers, boost sales and reduce waste."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3BqMCStV8rzzQeA2mNjfz","type":"Entry","createdAt":"2021-07-19T14:15:19.091Z","updatedAt":"2021-09-08T18:53:37.091Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-and-WBR-insights-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4perIGq7XjiFnPBitffIrN"}}},"title":{"en-US":"White Paper | Scala and WBR Insights Research Reveals Investment Priorities of Retailers Across Europe "},"description":{"en-US":"__New research report, \\"*Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands*\\" shows retailers are set to reconfigure store layout as well as increase digital signage and click and collect capability.__"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pRkStOcZ41pHeqFFFysya","type":"Entry","createdAt":"2021-08-19T08:55:39.147Z","updatedAt":"2021-09-07T09:19:44.591Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-checking-in-at-the-check-out-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"40KWVumkAq4gXXSIiMvpyQ"}}},"title":{"en-US":"White Paper | Checking In at the Check Out"},"description":{"en-US":"With access to over two years worth of data, explore the consumer trends set to shape the European grocery sector and the digital solutions that can minimise waste, increase brand loyalty and build business."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2mLREmrcqsxxSpA5OCZTze","type":"Entry","createdAt":"2021-08-17T11:48:41.771Z","updatedAt":"2021-09-07T09:12:12.888Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-car-park-creativity-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"sBdDKke7jKbvHhyFawK9D"}}},"title":{"en-US":"Blog | Car Park Creativity"},"description":{"en-US":"Why do industry experts believe that the car park could hold the key for building the business of retail brands? Darren Cremins shares his own car park concerns and his thoughts on how retailers can use their car park space to reinforce their brand and build a stronger relationship with customers. \\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"25E8CMMTwsmLd2ZS0n5yYC","type":"Entry","createdAt":"2021-08-02T08:17:38.229Z","updatedAt":"2021-09-07T09:10:26.119Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-planning-for-post-pandemic-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4TSuCsPxRlXs6WMQ4oGSzm"}}},"title":{"en-US":"Blog | Planning for Post-Pandemic Retail Success"},"description":{"en-US":"Scala surveyed 100 European retailers on their strategy and investment priorities. Harry Horn introduces our research report, Recovery Solutions and Store Strategies for Retail Brands highlighting the key trends and insights. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"32wwCynMHppDNyT1Q0FsS0","type":"Entry","createdAt":"2021-06-09T14:10:55.614Z","updatedAt":"2021-09-07T09:09:15.667Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-checking-in-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5nlbWcm8tigRPrnPNeNwgM"}}},"title":{"en-US":"Blog | Checking In at the Check Out"},"description":{"en-US":"Juggling shortages on the shelves and an exponential increase in online orders, the European grocery sector has experienced huge changes in  over the last two years. Harry Horn introduces the white paper, Checking In at the Check Out, by exploring some of the key trends revealed in the data-rich report."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1r8Ed0AkKg8YwG9uHNDDN9","type":"Entry","createdAt":"2021-06-10T11:11:06.796Z","updatedAt":"2021-09-07T09:07:33.601Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-changing-spaces-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"S2L9kapPbhJOSFErrVjcv"}}},"title":{"en-US":"Blog | Changing Spaces: Suggestions, Signage and Sales for the Future"},"description":{"en-US":"From AI and personalization to car park monetization, Rob Aita, Director of Product Management explains the three key trends set to impact retail brands. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"704DMPBsdbcfXPYKy2s0lF","type":"Entry","createdAt":"2021-06-10T11:02:03.014Z","updatedAt":"2021-09-07T09:06:13.304Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-diy-now-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"28I6rDh5bxZJERKuPDrrTq"}}},"title":{"en-US":"Blog | Good DIY-day"},"description":{"en-US":"As the unofficial start of Do It Yourself (DIY) season begins, Darren Cremins looks at the massive surge in home improvement spending and what brands can do to make the most of it. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4wUxuNBfQJzRr3rb3nfyR1","type":"Entry","createdAt":"2021-06-10T10:52:19.036Z","updatedAt":"2021-09-07T09:05:15.756Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-amazon-fresh-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6iKd2LwIdlBZJySVwj1GNW"}}},"title":{"en-US":"Blog | Amazon Fresh - The Importance of Physical in a Digital World"},"description":{"en-US":"Amazon has opened its first \'Just Walk Out\' store in the UK. Darren Cremins takes a look at what the online giant\'s move into bricks and mortar may mean for the future of retail and in-store customer experience. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Jooceku1KujUgNhF1H7N9","type":"Entry","createdAt":"2021-06-10T07:17:17.337Z","updatedAt":"2021-09-07T09:04:25.901Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-time-for-touch-screens-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"72CDDyeMLRhYvWJ0lAaM9e"}}},"title":{"en-US":"Blog | A Time for Touching Touchscreens?"},"description":{"en-US":"Are touchscreens safe? Do customers want to interact with brands using a public touchscreen? Harry Horn looks at what brands can do to put customers at ease and the various ways that customers want to interact with retailers. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"OnDKbbzQ0c1fzQO0ZICN3","type":"Entry","createdAt":"2021-06-14T08:53:10.531Z","updatedAt":"2021-09-07T08:06:03.039Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-customer-counter-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4ncPvTUCCEz1ROJkhtrk3w"}}},"title":{"en-US":"Article | Implementing Technology to Support New In-Store Safety"},"description":{"au":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. ","en-US":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. ","in":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. ","sg":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1wYbVjDCF1eQHbpFZquNAf","type":"Entry","createdAt":"2021-06-14T13:29:57.537Z","updatedAt":"2021-09-07T08:05:22.952Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-improve-passenger-hero","th-TH":"How to Improve Passenger Flow in Airport Terminals"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1VclzCyyLV5mqNLj0TlZS6"}}},"title":{"en-US":"Article | How to Improve Passenger Flow in Airport Terminals"},"description":{"en-US":"From curbside to the jet bridge, traveling through airports can be an extremely stressful experience for passengers. Wait times and long lines at check-in, ticketing and security points can lead to travel delays and missed flights — causing not only passenger frustration, but higher costs for airlines and airports."},"ctaText":{"en-US":"Contact us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"gMdbn1R3d3kg1eckK9c4S","type":"Entry","createdAt":"2021-06-14T12:50:27.774Z","updatedAt":"2021-09-07T08:04:05.589Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-industry-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2CP77DpMUGSIQi9mRr3yXx"}}},"title":{"en-US":"Article | Digital Signage Industry Trends to Watch in 2020"},"description":{"en-US":"Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives  — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of  smart digital signage."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6AXaCnx22mrYC1KsrtaDLE","type":"Entry","createdAt":"2021-06-14T06:26:54.781Z","updatedAt":"2021-09-07T08:03:27.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-harry-horn-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7y9KhL8kUj9O4x5Hyxqvk2"}}},"title":{"en-US":"Article | An Interview with Harry Horn, What\'s In Store For Digital Signage In 2020 And Beyond?"},"description":{"en-US":"According to [CKH IOD](https://www.ckhiod.com/), the digital signage market is poised for substantial growth in the next five years with the retail sector leading the charge in adopting this technology. CKH’s customised solutions are designed to ensure businesses can adapt smoothly and quickly to radical shifts and market opportunities while delivering value to your customers in new and exciting ways. CKH asked our very own Harry Horn, VP Marketing Global and GM EMEA - Scala - STRATACACHE, with his expertise in digital signage, marketing technology and retail, to weigh in on retail challenges, trends, customer experience and the impact technology and digital signage will have on retail in the near future. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5RPga6abEW7yoBqLwoztSC","type":"Entry","createdAt":"2021-06-14T10:39:24.130Z","updatedAt":"2021-08-24T20:06:16.989Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-outdoor-digital-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Outdoor digital signs are generally placed in a public area with plenty of space, creating an excellent opportunity for creating awareness to a large audience in a visually impactful way. Additionally, they can be easily mounted and are visible from a distance, weather-proof and built for durability. \\n\\nLet us consider how [outdoor digital advertising](https://www.scala.com/au/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) can be utilised by grocery stores to boost sales and enhance customer experience.\\n\\n## Display Special Sales and Promotions\\nOutdoor digital signage is an effective platform for grocery stores to announce special sales and promotions. When placed at high traffic areas such as shopping malls, marketplaces or even gas stations, outdoor digital displays deliver excellent legibility and visibility to a wide audience. The contemporary interactive media, motion images and content on outdoor screens is far more attractive and attention-grabbing than static signage.\\n\\n## Assist Shoppers by Displaying Useful Information\\nFor grocery stores, [outdoor digital signage](https://www.scala.com/au/industries/dooh-and-outdoor/ \\"outdoor digital signage\\") is a great way to enhance customer experience as they can provide useful information about the store\'s opening times, parking options, nearest restrooms, or entry information for specific shopping category, among various other types of information. \\n\\nOutdoor digital signs can help grocery stores forge relationships even before a visitor turns into a shopper. This goes a long way in establishing trust and turning shoppers into loyal and repeat customers.\\n\\n## Help Shoppers Shop Safely \\nOutdoor digital advertising is great for communicating and implementing a range of safety measures and procedures. For instance, outdoor digital signs can be used to display a count of people inside the grocery store and approximate wait time for customers. They are also useful in displaying how far apart people are to stand, designating spaces where shoppers are permitted entry, and displaying a schedule for senior citizen shopping.\\n\\n## Boost Shopper Convenience\\nUse of BOPIS (Buy Online Pick in Store) and curbside pickup has increased for 78% of shoppers since COVID-19 began, and 69% expect to continue using it at the same or higher levels after the pandemic subsides. *\\nGrocery stores, hence, can boost shopper convenience by installing visible outdoor digital signage to direct customers to relevant curbside or drive through pick-up areas. \\n\\n## Dynamic Real Time Update\\nOutdoor digital signs are also a great way to dynamically show items that are in stock or out of stock, so shoppers can avoid entering stores if the items they need are out of stock.\\n\\nUnlike traditional signage, [outdoor digital signage](https://www.scala.com/au/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) can be integrated with your inventory systems, and messages can be displayed and automatically updated based on multiple factors such as stock status, pricing, offers, time of the day or even location, so they always show the most accurate and relevant information.\\n\\nThanks to its ability to render bright, colourful, and dynamic messaging, outdoor digital signage is quickly becoming a key display standard for grocery stores and supermarkets across the world.\\n\\nExplore how Scala’s marketing technology and grocery digital signage can help transform and revamp your customers’ trips to their favourite local grocery store in this [Case Study](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n","en-US":"## Outdoor Digital Signs for Grocery Stores\\nOutdoor digital signs are generally placed in a public area with plenty of space, creating an excellent opportunity for creating awareness to a large audience in a visually impactful way. Additionally, they can be easily mounted and are visible from a distance, weather-proof and built for durability. \\n\\nLet us consider how [outdoor digital advertising](https://www.scala.com/au/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) can be utilised by grocery stores to boost sales and enhance customer experience.\\n\\n### Display Special Sales and Promotions\\nOutdoor digital signage is an effective platform for grocery stores to announce special sales and promotions. When placed at high traffic areas such as shopping malls, marketplaces or even gas stations, outdoor digital displays deliver excellent legibility and visibility to a wide audience. The contemporary interactive media, motion images and content on outdoor screens is far more attractive and attention-grabbing than static signage.\\n\\n### Assist Shoppers by Displaying Useful Information\\nFor grocery stores, [outdoor digital signage](https://www.scala.com/au/industries/dooh-and-outdoor/ \\"outdoor digital signage\\") is a great way to enhance customer experience as they can provide useful information about the store\'s opening times, parking options, nearest restrooms, or entry information for specific shopping category, among various other types of information. \\n\\nOutdoor digital signs can help grocery stores forge relationships even before a visitor turns into a shopper. This goes a long way in establishing trust and turning shoppers into loyal and repeat customers.\\n\\n### Help Shoppers Shop Safely \\nOutdoor digital advertising is great for communicating and implementing a range of safety measures and procedures. For instance, outdoor digital signs can be used to display a count of people inside the grocery store and approximate wait time for customers. They are also useful in displaying how far apart people are to stand, designating spaces where shoppers are permitted entry, and displaying a schedule for senior citizen shopping.\\n\\n### Boost Shopper Convenience\\nUse of BOPIS (Buy Online Pick in Store) and curbside pickup has increased for 78% of shoppers since COVID-19 began, and 69% expect to continue using it at the same or higher levels after the pandemic subsides. *\\nGrocery stores, hence, can boost shopper convenience by installing visible outdoor digital signage to direct customers to relevant curbside or drive through pick-up areas. \\n\\n### Dynamic Real Time Update\\nOutdoor digital signs are also a great way to dynamically show items that are in stock or out of stock, so shoppers can avoid entering stores if the items they need are out of stock.\\n\\nUnlike traditional signage, [outdoor digital signage](https://www.scala.com/au/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) can be integrated with your inventory systems, and messages can be displayed and automatically updated based on multiple factors such as stock status, pricing, offers, time of the day or even location, so they always show the most accurate and relevant information.\\n\\nThanks to its ability to render bright, colourful, and dynamic messaging, outdoor digital signage is quickly becoming a key display standard for grocery stores and supermarkets across the world.\\n\\nExplore how Scala’s marketing technology and grocery digital signage can help transform and revamp your customers’ trips to their favourite local grocery store in this [Case Study](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2UnEeUjBefatlSqHiapNsy","type":"Entry","createdAt":"2021-06-14T10:38:16.212Z","updatedAt":"2021-08-24T19:47:06.984Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-outdoor-digital-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1qt9Cdlq5bfYMYTece6xQv"}}},"title":{"en-US":"How Outdoor Digital Advertising Can Help Grocery Stores Boost Sales & Enhance Customer Experience"},"description":{"au":"The popularity of digital signage has exploded in recent years. Outdoor digital signage has become a common sight in the past decade and are being adopted by many grocery chains and stores to increase brand visibility and improve sales. ","en-US":"The popularity of digital signage has exploded in recent years. Outdoor digital signage has become a common sight in the past decade and is being adopted by many grocery chains and stores to increase brand visibility and improve sales. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"8EKToJpJ4J6N672oR0PF4","type":"Entry","createdAt":"2021-06-10T07:02:43.867Z","updatedAt":"2021-08-24T19:32:46.986Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-window-shopping-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"We’re in lockdown again with the majority of retailers, who are eager to continue serving their shoppers, forced to shut their doors. As I take the ten-minute walk from my home to the Scala Sittard office, I have noticed that shops, as they have for the best part of a year, are trying to make safe sales where they can. Retailers, whether they are selling shoes or perfume, are making the most of their storefront by prominently placing items for sale directly in shop windows. The displayed items are accompanied by hand written or printed price tags and information on how to purchase - normally a phone number or an email address. Some shops display instagram account names, a few even have QR codes printed on paper and taped on the door.  \\n\\nI appreciate the ingenuity of these retailers to make the most of their storefronts to create what business they can. This use of a storefront display with a call to action, besides the usual “Come on in!” brings new meaning to the term window shopping and also seems to be begging for technological support. I see the hand written signs and I think about the efficiency and economy that a digital display could add and the benefits that integrated technology could bring to the business now as well as when lockdown lifts. \\n\\n## Digital windows that sell\\nA screen, even a tablet-sized one, positioned in the window allows retailers to more efficiently display the current price as well as features of the item along with available sizes or colours. This information could be easily updated remotely in a digital signage content management system without the need for a new bit of paper, and the outcome looks more polished. An on-screen QR code can show that the item can be purchased online with the product delivered to the customer’s home. Or, if you share my personal shopping preferences, delivery could even be done then and there. If a staff member was present in the store, they could bring my purchase to the door, serving hatch (as long as it\'s permissible under the newest Netherlands retail restrictions). Perhaps, depending on the level of investment and store footprint, pick-up lockers can be added to the store exterior, extending customer experience outside the four walls. In my city, storefronts tend to be two large windows with a recessed atrium style space where the door sits. These recessed atriums would be the perfect space for lockers where purchased products are left for pick up and, given trying on clothes before you buy is currently an impossibility, where customers could leave unwanted goods that they wish to return. This remote dispatch and collection method keeps staff teams and customers safe during a pandemic but the technology would have longevity beyond lockdown. \\n\\nBy offering true “window shopping,” retailers have an opportunity to make sales beyond their usual opening hours and offer shoppers the ability to get their products quickly. I imagine shoe purchases being made by shoppers on their way home in the evening, perhaps when the high heels get too sore, gloves being bought on chilly mornings or perhaps even a spontaneous marriage proposal outside of a jewellery store. Whatever the circumstance, being able to offer a potential customer the chance to see a product and purchase as easily as possible will be essential for high street shops if they are going to survive. \\n\\nI’ve written before about the importance of retailers to be equipped to offer a [“start anywhere, finish anywhere”](https://www.scala.com/en/about/blogs/start-anywhere-finish-anywhere/ \\"Blog Harry - Start Anywhere, Finish Anywhere\\") experience. Customers want to be able to interact with brands when, where and how they want. This enhancement of traditional window shopping offers just that. Retailers get to maximise the opportunities of their storefront and take advantage of what online cannot offer — the ability to see a product “in the flesh.” It also gives shoppers a deeper connection to the retail brand and a chance to support their high street. Blurring the line between bricks and mortar and an online experience, this version of window shopping goes beyond the current iterations of omnichannel, offering a truly flexible and multi-faceted experience. One where customers are given all the tools and every chance to purchase. It will be these creative solutions, those that offer convenience to customers as well as increase the opportunities for brands to engage individuals and make sales, that will be the difference between those shops that struggle moving forward and those that succeed.\\n\\n-- \\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6m6DmvLeYtksSrBq7keIsW","type":"Entry","createdAt":"2021-06-09T14:19:52.426Z","updatedAt":"2021-08-24T19:24:54.290Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-bank-digital-signage-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","en-US":"## How Do Banks Use Digital Signage?\\n\\nTo effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n### 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n### 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n### 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n### 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n### 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n### 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","in":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","ja":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/jp/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/jp/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","sg":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Xir4FrDGXtNtfoOhgXTXf","type":"Entry","createdAt":"2021-07-19T14:50:35.514Z","updatedAt":"2021-08-24T19:14:37.810Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The global banking landscape is changing dramatically. With the hype of online and mobile banking systems, fewer customers visit bank branches and those who do spend less time there. In such a scenario, digital signage solutions for banks play a vital role in helping to optimise bank experiences, making them pleasant and memorable. \\n\\nBank digital signage solutions are especially critical in providing real-time information (e.g. forex rates) to customers and upsell/cross-sell retail banking services.\\n\\n## Digital Signage: The impact for banks\\nAccording to a survey of large to medium-sized banks around the world, 9 out of 10 say that digital signage is important for in-branch marketing. Roughly 50% of all the financial institutions felt moderately satisfied with the deployment of digital signage in banks, while two in five were highly satisfied. \\n\\nAustralia is one of the strongest emerging markets adopting digital signage efficiently in the banking and financial sector. The Australian banks are moving towards rapid digitalisation, using seamless technological advancements to ensure better internal and external operations. The overall retail banking income of the Australian banks is set to be <a href=\\"https://www.theasianbanker.com/updates-and-articles/digitisation-efforts-by-large-australian-banks-boosts-customer-satisfaction\\" rel=\\"nofollow\\" target=\\"_blank\\">$47.1 billion</a>.\\n\\nTrust, social responsibility and brand image are the key factors that influence customers’ association with a bank. \\n\\nHere are several ways how digital signage solutions for banks can build a positive brand image:\\n\\n### Real-time Updates:\\n[Digital signage for banks](https://www.scala.com/au/industries/banking-and-finance/ \\"Digital signage for banks\\") can display critical real-time information such as currency exchange rates, interest rates on investments, and present stock prices, to keep customers updated. \\n\\n### Elevate Customer Experience: \\nCustomer experience accounts for 55% of loyalty. One way banks can enhance the customer experience is by leaning into technology and offering solutions such as digital kiosks to help clients access their personal account and access various services provided by the banks. This function contributes to a more interactive customer experience. \\n\\n### Boost Branding & Promote Products: \\nWith its ability to display dynamic interactive content, bank digital signage can be capitalised to promote banking products and services to a captive audience. The bank’s vision, mission and value proposition can also be prominently displayed on large digital displays to foster a consistent brand image.\\n\\n### Efficient Queue Management: \\nInteractive digital displays engage customers with useful information like weather information, entertainment, news or trivia, and more, thus reducing the perceived waiting time. \\n\\n### Enrich Corporate Communication: \\nInternal communication can be boosted through bank digital signage. A centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n### Enable Personalisation: \\nSensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. Personalised messages can be sent to customers’ mobile devices to update them on the latest promotions or provide details on a specific product which they are interested in.\\n\\n### Understanding Customer Behaviour\\n\\nDigital signage solutions for banks are continuously evolving to unveil crucial customer information based on behaviour, attention time and facial gestures.\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" rel=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and paths can be harnessed to understand customer behaviour — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n### Case study in Australia\\n\\nThe National Australia Bank (NAB) stores in New South Wales and Victoria are “smart stores” which are completely technology enabled without any in-store tellers. They have an array of intelligent machines and kiosks placed in front of the store. Customers can easily process the needed information without the need to queue for hours. \\n\\n## Transform your banking experience with digital signage\\n\\nScala provides effective and reliable digital signage solutions for banks, which helps to increase product awareness, elevate customer experience, and drive profits. To find out more about Scala’s digital signage banking solutions, visit [here](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6estQMU5aqXAYN9tGzhPkJ","type":"Entry","createdAt":"2021-06-29T09:01:33.414Z","updatedAt":"2021-08-24T19:11:17.990Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-education-description"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## What is digital signage used for in education?\\n\\n### Seamless Wayfinding \\nToday’s educational institutions comprise of large, sprawling campuses. It can be challenging for students or visitors to find their way around. Digital signage greatly helps by making wayfinding easy and convenient. Wayfinding kiosks placed at entry and exit points provide directions and enable easy navigation. They grab attention and visually beautify the surroundings as well.\\n\\n### Effective Communication\\nUnlike their traditional counterparts, digital screens allow important announcements like events, office opening hours and school terms to be easily updated via remote access. This makes the dissemination of information seamless and effective.\\n\\n### Promote Environmental Sustainability\\n[Digital signage for education](https://www.scala.com/in/industries/education/ \\"Digital Signage for Education\\") promotes environmental sustainability and reduces costs by eliminating the need for printing.\\n\\n### Virtual and Interactive Remote Learning\\nDigital signage for education also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools-X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Share Emergency Information Quickly \\nSchools and universities can easily display emergency evacuation plans and routes on digital signage screens throughout the campus. This greatly reduces chaos and prevents loss of property and life in an emergency situation.\\n\\n### Advertise Library Offerings \\nUniversities in India have huge libraries. To tap into this advantage, digital screens placed outside libraries can display important information like opening hours, availability of resources and library rules. [Interactive tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets - Commercial Tablets\\") within the library can allow students to easily search for the availability of books and other resources.\\n\\n### Smart Cafeteria with Digital Menu Boards \\nDigital menu boards placed at school cafeterias enhance the dining experience by bringing menus to life with appealing videos and visuals. At the same time, they promote healthy eating by displaying nutritional information as well as reduce perceived wait times, or offer innovative order pickup options.\\n\\nDigital signage for education clearly improves campus communication, enhances learning and enlivens the school environment.\\n\\nScala has revolutionised the digital signage for education by providing an easy-to-use platform that is stable and reliable, yet infinitely customisable, flexible and scalable. With over 30 years of experience, Scala has leveraged the latest cutting-edge technologies in each of its solutions to provide a seamless experience to the schools and universities.\\n\\nTo discover more visit: [https://www.scala.com/in/industries/education/](https://www.scala.com/in/industries/education/ \\"Digital Signage Solutions for Education\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"In this article let’s discuss how digital signage has helped the education sector.\\n\\n## Seamless Wayfinding \\nToday’s educational institutions comprise of large, sprawling campuses. It can be challenging for students or visitors to find their way around. Digital signage greatly helps by making wayfinding easy and convenient. Wayfinding kiosks placed at entry and exit points provide directions and enable easy navigation. They grab attention and visually beautify the surroundings as well.\\n\\n## Effective Communication\\nUnlike their traditional counterparts, digital screens allow important announcements like events, office opening hours and school terms to be easily updated via remote access. This makes the dissemination of information seamless and effective.\\n\\n## Promote Environmental Sustainability\\n[Digital signage for education](https://www.scala.com/in/industries/education/ \\"Digital Signage for Education\\") promotes environmental sustainability and reduces costs by eliminating the need for printing.\\n\\n## Virtual and Interactive Remote Learning\\nDigital signage for education also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools-X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## Share Emergency Information Quickly \\nSchools and universities can easily display emergency evacuation plans and routes on digital signage screens throughout the campus. This greatly reduces chaos and prevents loss of property and life in an emergency situation.\\n\\n## Advertise Library Offerings \\nUniversities in India have huge libraries. To tap into this advantage, digital screens placed outside libraries can display important information like opening hours, availability of resources and library rules. [Interactive tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets - Commercial Tablets\\") within the library can allow students to easily search for the availability of books and other resources.\\n\\n## Smart Cafeteria with Digital Menu Boards \\nDigital menu boards placed at school cafeterias enhance the dining experience by bringing menus to life with appealing videos and visuals. At the same time, they promote healthy eating by displaying nutritional information as well as reduce perceived wait times, or offer innovative order pickup options.\\n\\nDigital signage for education clearly improves campus communication, enhances learning and enlivens the school environment.\\n\\nScala has revolutionised the digital signage for education by providing an easy-to-use platform that is stable and reliable, yet infinitely customisable, flexible and scalable. With over 30 years of experience, Scala has leveraged the latest cutting-edge technologies in each of its solutions to provide a seamless experience to the schools and universities.\\n\\nTo discover more visit: [https://www.scala.com/in/industries/education/](https://www.scala.com/in/industries/education/ \\"Digital Signage Solutions for Education\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6YF9LaFwvx57lRSCfOyxUr","type":"Entry","createdAt":"2021-06-29T09:00:24.178Z","updatedAt":"2021-08-24T19:06:23.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-education-image-description"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1rGTtQZ3BtgM9YBX6xxfbW"}}},"description":{"en-US":"The education sector in India has undergone significant changes in the last couple of years. Recognising the need to better engage with the current tech-savvy generation, schools and universities are adopting new technologies to create a seamless educational experience for students and visitors. Digital signage for education plays an important role in helping schools and universities achieve this objective.\\n\\nThe digital signage market is projected to register a CAGR of over 15.1% during 2017-2025. To match global standards, schools and universities in India are recognising the importance of adopting digital signage technologies.\\n\\nIn this article let’s discuss how digital signage helps the education sector."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LjZk2ch8dr7phUu9rjuBl","type":"Entry","createdAt":"2021-08-19T13:59:42.557Z","updatedAt":"2021-08-19T13:59:42.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"DIY Retail"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4wDYPvDzpGJQtq9TgUE0WM"}}},"title":{"en-US":"Download the white paper"},"ctaText":{"en-US":"Download the full white paper"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"24uTAuSIavlhiAUxRL0D8s"}}},"fileButtonText":{"en-US":"Download the full white paper here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"nm6VsPGTz7q39XxXyW8mJ","type":"Entry","createdAt":"2021-08-19T13:55:16.128Z","updatedAt":"2021-08-19T13:55:16.128Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Scala-resources-diy-retail-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"618WucJpH56L42bhQFy7eT"}}},"title":{"en-US":"DIY Retail"},"description":{"en-US":"Download our white paper to see how new European customer behaviours in 2020 have increased DIY spending. Through technology, retailers have new opportunities to optimise the shopping experience from mobile to the parking lot and in-store."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NIwrO4LEDAFE83nrF6c8G","type":"Entry","createdAt":"2021-08-19T13:11:34.575Z","updatedAt":"2021-08-19T13:11:34.575Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Checking In at the Check Out"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"23tSySz0XMYnYxst9nnUPb"}}},"title":{"en-US":"Download the white paper"},"ctaText":{"en-US":"Download the full white paper here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3jEL9F3bGuzk9KDpYe0iYh"}}},"fileButtonText":{"en-US":"Download the full white paper here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7nw5SvcXFFB4TpYFBbRumQ","type":"Entry","createdAt":"2021-08-18T14:53:17.794Z","updatedAt":"2021-08-19T13:09:06.994Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Building Retail"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5WqMACIr2ANOlwAjwsoh9T"}}},"title":{"en-US":"Download the white paper"},"ctaText":{"en-US":"Download the full white paper here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4QxEsxInmJchXRYXwWGKqc"}}},"fileButtonText":{"en-US":"Download the full white paper here"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XubfgeTQxFFIdUnqCbwJ2","type":"Entry","createdAt":"2021-08-18T10:50:26.182Z","updatedAt":"2021-08-18T11:19:26.850Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"building-retail-gated-file-paragraph"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5WqMACIr2ANOlwAjwsoh9T"}}},"title":{"en-US":"Building Retail"},"description":{"en-US":"Download the white paper about Building Retail here. "},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4xIVVXlbWfMshvZNcDQyIi"}}},"fileButtonText":{"en-US":"Download the white paper here"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Asset","id":"5uFRG6rhgJmiB5LUeQsEN4"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3vTuJvtVMTvWcK8XyDCXl","type":"Entry","createdAt":"2021-08-18T10:46:40.019Z","updatedAt":"2021-08-18T10:46:40.019Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"Building Retail"},"resourceParagraphType":{"en-US":"gated-file-paragraph"},"ctaText":{"en-US":"Download the white paper here"},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4xIVVXlbWfMshvZNcDQyIi"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6hkddlTKfJ07QHOxfJFAkc","type":"Entry","createdAt":"2021-08-02T09:24:39.679Z","updatedAt":"2021-08-02T09:24:39.679Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-emerging-trends-opportunities-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1VvAK1trp2n9EXIuhiYoQE"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"684Bdl9JHhsSSRG16ataVY","type":"Entry","createdAt":"2021-08-02T09:20:23.492Z","updatedAt":"2021-08-02T09:20:23.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-emerging-trends-opportunities-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## India’s Retail Landscape\\n\\nIndia’s retail industry has grown exponentially in the past two decades. Today, India is the fifth-largest and preferred retail destination globally. As per Forrester Research, in 2020, India\'s retail sector was estimated at US$ 883 billion, with grocery retail accounting for US$ 608 billion. The market is projected to reach ~US$ 1.3 trillion by 2024.\\n\\nIndia’s retail industry is experiencing phenomenal growth with retail development taking place not only in major cities and metros, but also in tier II and III cities. \\n\\nSome of the factors fuelling this growth are: \\n\\n●\\tHealthy economic growth\\n●\\tChanging demographic profile\\n●\\tIncreasing disposable income\\n●\\tUrbanisation\\n●\\tEvolving consumer preferences\\n\\nTechnology is powering the next stage of growth in retail, with digital being the medium of this progression.\\n\\n![India Retail Store Digital Signage](//images.contentful.com/lx4pzcb22oh0/4G3FSWWnmFZOYksY54ejPj/b258db7e4062ff3a219428aeee63e5d2/Shoe_Rack_2.jpg)\\n\\n## Digital Transformation of India Retail\\n\\nRecently, the retail industry has experienced a significant shift to “go digital”, brought on by the rapidly changing preferences of consumers and influenced by unending choices, real-time comparisons with competing products, and the ease-of-use of omnichannel platforms. \\n\\nThe COVID-19 pandemic brought the digital transformation of many companies to the fore. With curtailed physical movement and closure of supermarkets and retail stores to evade the risk of community transmission, the pandemic has emerged as a “black swan” moment for Kirana stores. Reports show that a staggering 1 million Kirana stores across the country have gone online in the last few months. The usage of digital payments has also spiked, with <a href=\\"https://www.indiaretailing.com/2020/10/09/retail/digital-transformation-of-indian-retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">75%</a> of Indian consumers using digital payments currently – the highest number in the world.\\n\\nWith the increasing need for home deliveries and cashless payments, retail giants like Reliance have recognised the Kirana store as the new local touchpoint. According to a report by daily <a href=\\"https://www.livemint.com/companies/news/reliance-aims-to-embed-jiomart-in-whatsapp-11610929194919.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Mint</a>, <a href=\\"https://www.indiaretailing.com/2021/01/19/food/food-grocery/reliance-to-integrate-jiomart-with-whatsapp/\\" rel=\\"nofollow\\" target=\\"_blank\\">Reliance</a> backed Jiomart may be embedded into WhatsApp this year to allow consumers to order on the popular messaging app itself. This move will allow 400 million WhatsApp users in India to order goods within the app.\\n\\n## Phygital Retail - The New Normal \\n\\nThe pandemic has also catalyzed the expanding outreach of e-commerce companies to smaller cities & towns. Phygital retail - a smart blend of e-commerce and the unique aspects of in-store shopping - is an emerging approach geared towards delivering an unparalleled shopping experience and surpassing the expectations of digitally savvy consumers. \\n\\nAs India recovers from the pandemic, phygital retail is likely to dominate the industry. Combining the physical and virtual world, phygital carries with it the promise of a unified and personalized user experience. Digital signage is a powerful lever of the phygital strategy and a critical component that supports retail digitisation.\\n\\nAt the same time, technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) will also be capitalised to help retailers offer an immersive brand experience.\\n\\n## Creating a Unified Shopping Experience\\n\\nVR and digital signage could work together to create immersive and powerful experiences for consumers. For instance, retail stores could provide virtual fitting rooms and “try before you buy” experiences.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its in-store fitting rooms. Cameras inside the mirrors use RFID technology to detect which items a shopper has brought into the fitting room. The technology combines this with product data—like available sizes, alternative colors, and offers product recommendations.\\n\\nRalph Lauren reported that its virtual mirrors have an engagement rate of 90%. Data from the virtual fitting rooms can be leveraged to tweak its retail strategy.\\n\\n## The Rise of AI Adoption\\n\\nDigital wayfinding and informative [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") enhances the overall shopping experience by helping consumers to navigate easily around large stores and locate their item of choice.\\n\\nAI chatbots that elevate customer service and assist shoppers with product recommendations are gaining traction with many global brands. For instance, Tommy Hilfiger and Burberry have chatbots in their stores to assist customers to navigate through their collections. Eighty percent of brands worldwide are already using or going to use AI chatbots in the near future.\\n\\nRetailers are also using AI and machine learning for generating customer-centric targeted content to upsell/cross-sell their products. \\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> is one brand that makes a prime example using the power of data analytics augmented reality (AR) and AI to become a digital trailblazer. The Sephora app incorporates some of the latest AI tools and models to offer a virtual lipstick assistant with rewards and promotions for customers. Besides allowing users to experiment with the latest makeup trends, the interactive tools also enable users to show their designs to the world using instant social sharing buttons.\\n\\n## Self-checkout Kiosks and Touchless Payments\\n\\nSelf-checkout kiosks and touchless payments are becoming the “new normal” to decrease the perceived waiting times and making the shopping experience swift and seamless. \\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store. The brand aims to provide a safe and seamless shopping experience.\\n\\n## Retail Digital Signage Delivers Personalised Experiences\\n\\nToday’s consumers expect more personalised and customised experiences which are curated by brands, tailored to delight them at every touchpoint. Resultantly, brands need to develop strategies aimed at not only customer acquisition but also long-term retention.\\n\\nRetail digital signage can be used to deliver a [personalised shopping experience](https://www.scala.com/in/concepts/personalisation-at-scale/ \\"personalised shopping experience\\") based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\nAdditionally, retail digital signage featuring vivid imagery and stunning displays can be deployed to attract attention and increase footfall. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Popular apparel retail brands that have deployed retail digital signage include Gap and Levis.\\n\\n## Public Messaging Digital Signage\\n\\nAs retailers reopen amid ever-changing health and safety protocols, the need to clearly communicate these guidelines is vital.  In-store digital signage is one of the easiest and most non-invasive ways to provide customers with up-to-date policies, special store hours, general store information, and occupancy protocols.\\n\\n## Positive Outlook for India Retail\\n\\nThe retail industry in India is in the midst of a paradigm shift, transitioning from disorganised to organised. Retailers in India are currently expecting a surge in revenge shopping across various segments and anticipating a V-shape recovery in 2021. \\n\\nRetailers are stepping up their game and jumping on the digital transformation bandwagon, to capture heightened consumer demand and forward their business.\\n\\nScala provides effective and reliable digital signage solutions for retail stores, and has helped many global brands propel their digital transformation journey. [Find out more about Scala’s retail solutions here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"## India’s Retail Landscape\\n\\nIndia’s retail industry has grown exponentially in the past two decades. Today, India is the fifth-largest and preferred retail destination globally. As per Forrester Research, in 2020, India\'s retail sector was estimated at US$ 883 billion, with grocery retail accounting for US$ 608 billion. The market is projected to reach ~US$ 1.3 trillion by 2024.\\n\\nIndia’s retail industry is experiencing phenomenal growth with retail development taking place not only in major cities and metros, but also in tier II and III cities. \\n\\nSome of the factors fuelling this growth are: \\n\\n●\\tHealthy economic growth\\n●\\tChanging demographic profile\\n●\\tIncreasing disposable income\\n●\\tUrbanisation\\n●\\tEvolving consumer preferences\\n\\nTechnology is powering the next stage of growth in retail, with digital being the medium of this progression.\\n\\n![India Retail Store Digital Signage](//images.contentful.com/lx4pzcb22oh0/4G3FSWWnmFZOYksY54ejPj/b258db7e4062ff3a219428aeee63e5d2/Shoe_Rack_2.jpg)\\n\\n## Digital Transformation of India Retail\\n\\nRecently, the retail industry has experienced a significant shift to “go digital”, brought on by the rapidly changing preferences of consumers and influenced by unending choices, real-time comparisons with competing products, and the ease-of-use of omnichannel platforms. \\n\\nThe COVID-19 pandemic brought the digital transformation of many companies to the fore. With curtailed physical movement and closure of supermarkets and retail stores to evade the risk of community transmission, the pandemic has emerged as a “black swan” moment for Kirana stores. Reports show that a staggering 1 million Kirana stores across the country have gone online in the last few months. The usage of digital payments has also spiked, with <a href=\\"https://www.indiaretailing.com/2020/10/09/retail/digital-transformation-of-indian-retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">75%</a> of Indian consumers using digital payments currently – the highest number in the world.\\n\\nWith the increasing need for home deliveries and cashless payments, retail giants like Reliance have recognised the Kirana store as the new local touchpoint. According to a report by daily <a href=\\"https://www.livemint.com/companies/news/reliance-aims-to-embed-jiomart-in-whatsapp-11610929194919.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Mint</a>, <a href=\\"https://www.indiaretailing.com/2021/01/19/food/food-grocery/reliance-to-integrate-jiomart-with-whatsapp/\\" rel=\\"nofollow\\" target=\\"_blank\\">Reliance</a> backed Jiomart may be embedded into WhatsApp this year to allow consumers to order on the popular messaging app itself. This move will allow 400 million WhatsApp users in India to order goods within the app.\\n\\n## Phygital Retail - The New Normal \\n\\nThe pandemic has also catalyzed the expanding outreach of e-commerce companies to smaller cities & towns. Phygital retail - a smart blend of e-commerce and the unique aspects of in-store shopping - is an emerging approach geared towards delivering an unparalleled shopping experience and surpassing the expectations of digitally savvy consumers. \\n\\nAs India recovers from the pandemic, phygital retail is likely to dominate the industry. Combining the physical and virtual world, phygital carries with it the promise of a unified and personalized user experience. Digital signage is a powerful lever of the phygital strategy and a critical component that supports retail digitisation.\\n\\nAt the same time, technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) will also be capitalised to help retailers offer an immersive brand experience.\\n\\n## Creating a Unified Shopping Experience\\n\\nVR and digital signage could work together to create immersive and powerful experiences for consumers. For instance, retail stores could provide virtual fitting rooms and “try before you buy” experiences.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its in-store fitting rooms. Cameras inside the mirrors use RFID technology to detect which items a shopper has brought into the fitting room. The technology combines this with product data—like available sizes, alternative colors, and offers product recommendations.\\n\\nRalph Lauren reported that its virtual mirrors have an engagement rate of 90%. Data from the virtual fitting rooms can be leveraged to tweak its retail strategy.\\n\\n## The Rise of AI Adoption\\n\\nDigital wayfinding and informative [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") enhances the overall shopping experience by helping consumers to navigate easily around large stores and locate their item of choice.\\n\\nAI chatbots that elevate customer service and assist shoppers with product recommendations are gaining traction with many global brands. For instance, Tommy Hilfiger and Burberry have chatbots in their stores to assist customers to navigate through their collections. Eighty percent of brands worldwide are already using or going to use AI chatbots in the near future.\\n\\nRetailers are also using AI and machine learning for generating customer-centric targeted content to upsell/cross-sell their products. \\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> is one brand that makes a prime example using the power of data analytics augmented reality (AR) and AI to become a digital trailblazer. The Sephora app incorporates some of the latest AI tools and models to offer a virtual lipstick assistant with rewards and promotions for customers. Besides allowing users to experiment with the latest makeup trends, the interactive tools also enable users to show their designs to the world using instant social sharing buttons.\\n\\n## Self-checkout Kiosks and Touchless Payments\\n\\nSelf-checkout kiosks and touchless payments are becoming the “new normal” to decrease the perceived waiting times and making the shopping experience swift and seamless. \\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store. The brand aims to provide a safe and seamless shopping experience.\\n\\n## Retail Digital Signage Delivers Personalised Experiences\\n\\nToday’s consumers expect more personalised and customised experiences which are curated by brands, tailored to delight them at every touchpoint. Resultantly, brands need to develop strategies aimed at not only customer acquisition but also long-term retention.\\n\\nRetail digital signage can be used to deliver a [personalised shopping experience](https://www.scala.com/in/concepts/personalisation-at-scale/ \\"personalised shopping experience\\") based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\nAdditionally, retail digital signage featuring vivid imagery and stunning displays can be deployed to attract attention and increase footfall. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Popular apparel retail brands that have deployed retail digital signage include Gap and Levis.\\n\\n## Public Messaging Digital Signage\\n\\nAs retailers reopen amid ever-changing health and safety protocols, the need to clearly communicate these guidelines is vital.  In-store digital signage is one of the easiest and most non-invasive ways to provide customers with up-to-date policies, special store hours, general store information, and occupancy protocols.\\n\\n## Positive Outlook for India Retail\\n\\nThe retail industry in India is in the midst of a paradigm shift, transitioning from disorganised to organised. Retailers in India are currently expecting a surge in revenge shopping across various segments and anticipating a V-shape recovery in 2021. \\n\\nRetailers are stepping up their game and jumping on the digital transformation bandwagon, to capture heightened consumer demand and forward their business.\\n\\nScala provides effective and reliable digital signage solutions for retail stores, and has helped many global brands propel their digital transformation journey. [Find out more about Scala’s retail solutions here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2IhWEhokEEeYL7k0mJINoo","type":"Entry","createdAt":"2021-08-02T09:17:32.869Z","updatedAt":"2021-08-02T09:19:02.396Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-emerging-trends-opportunities-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7ho0yEL3FkaE1BafMaLbgE"}}},"title":{"en-US":"Emerging Trends & Opportunities for India Retail"},"description":{"en-US":"Blog written by Jasdeep Kohli"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XR40X40V9ywPmN0uwx4xH","type":"Entry","createdAt":"2021-08-02T08:02:49.748Z","updatedAt":"2021-08-02T08:03:08.810Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-how-lift-&-learn-elevates-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1VvAK1trp2n9EXIuhiYoQE"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"10Vf9V5p14R3DtLZ7sq1Wo","type":"Entry","createdAt":"2021-08-02T08:02:17.751Z","updatedAt":"2021-08-02T08:02:17.751Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-how-lift-&-learn-elevates-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"55J2xrNXBIFlpgATPydkrx","type":"Entry","createdAt":"2021-08-02T07:59:56.072Z","updatedAt":"2021-08-02T07:59:56.072Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-how-lift-&-learn-elevates-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3HGHQAb01Jpmqb384CfpQh"}}},"title":{"en-US":"How Lift & Learn Elevates the Beauty Retail Experience"},"description":{"en-US":"Blog written by Esther Chew"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3vChnb3OMEo51x8zJYX3Px","type":"Entry","createdAt":"2021-08-02T07:49:43.569Z","updatedAt":"2021-08-02T07:49:43.569Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-presents-marketing-technology-solutions-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2Sd8DoPCdmOm4Q7LwzEmQU"}}},"title":{"en-US":"Scala Presents Marketing Technology Solutions To Deliver Exceptional Customer Experiences at LG New Product Launch Conference"},"description":{"en-US":"Singapore – 11 June 2021 – Scala presented its marketing technology solutions to deliver exceptional customer experiences and elevate audience engagement at the recent LG New Product Launch Conference on 10 June 2021, held at the Shanghai Shibei Hi-Tech Park Business Center.\\n\\nScala was selected as one of two “Eco-system partners” to present its leading-edge digital signage solutions at the strategic event hosted by LG China commercial display department. Over 200 LG partners, industry experts and stakeholders attended the distinguished event."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1T0jS4gGK8jjPUB1zqr6Py","type":"Entry","createdAt":"2021-08-02T07:42:19.540Z","updatedAt":"2021-08-02T07:42:19.540Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-showcases-marketing-technology-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Beijing InfoComm China 2021 features a dual platform hybrid experience and offers the best of both the physical and virtual worlds – a seamless fusion of in-person, tradeshow physical interaction with AI-powered virtual engagement.\\n\\nScala, part of the STRATACACHE family of marketing technology companies, will be showcasing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders, at booth # ER3-01 in Pavilion E.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala- and STRATACACHE- branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ All-in-one Intelligent Tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Solutions & Case Study Videos__\\n\\nSpecially curated videos of Scala’s latest solutions, such as LINQ tablets and Scala Software-as-a-Service (SaaS), will be featured to offer a rich, visually engaging medium to inform visitors/prospects about the capabilities and benefitsof Scala’s solutions.\\n\\nProminent case studies (for example: Hunkemoller) will also be screened to illustrate how Scala has helped renowned brands to transform the shopping experience, increase customer engagement and drive sales.\\n\\nFurthermore, a beauty digital concept store video render will be exhibited to give visitors/prospects a detailed, realistic and immersive illustration of how Scala solutions can be utilised to create an unparalleled customer instore experience at a beauty outlet.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7ciCBN3oShvYyyYahhSJWc","type":"Entry","createdAt":"2021-08-02T07:41:33.682Z","updatedAt":"2021-08-02T07:41:46.723Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-scala-showcases-marketing-technology-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1iJ6amADjGtRzbr1jaqnUb"}}},"title":{"en-US":"Scala Showcases Marketing Technology Solutions at Beijing InfoComm China 2021"},"description":{"en-US":"Singapore, 20 July 2021 - Scala will be partnering with its solutions partner in China, Shanghai Prime Connections AV Science & Technology Co. Ltd, to showcase cutting edge marketing technology solutions that deliver exceptional customer experiences atBeijing InfoComm China 2021. This is one of the most highly anticipated fixtures in China’s calendar of technology events, which drew over 30,000 visitors in 2020. The exhibition will be held at the China National Convention Centre from 21-23 July 2021."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rw6Qjl8mBavQbd0MoJ7mg","type":"Entry","createdAt":"2021-07-20T09:43:12.266Z","updatedAt":"2021-07-20T09:43:12.266Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-re-opening-schools-image-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2Ln0djxYLPZop8pCBlyTo4"}}},"description":{"en-US":"The COVID-19 pandemic has greatly impacted the education system in many countries around the world. Schools for more than <a href=\\"https://www.unicef.org/press-releases/schools-more-168-million-children-globally-have-been-completely-closed\\" rel=\\"nofollow\\" target=\\"_blank\\">168 million</a> students have been completely closed for over a year in order to contain the virus. Under this circumstance, digital technology has played a vital role in providing the means for interactive remote learning. Digital signage for education is set to flourish in the near future.\\n\\nAs schools start to re-open, effective communication and promoting a safe and healthy learning environment have become the need of the hour. Digital signage for schools, such as entrance digital displays and corridor digital billboards, have replaced traditional posters and notice boards in enforcing health and safety guidelines."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3PLynck3yEWQvpAJqQGlbr","type":"Entry","createdAt":"2021-07-19T14:51:07.231Z","updatedAt":"2021-07-19T14:51:07.231Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6lZj2DZ20bEsyNAwmA9M4G","type":"Entry","createdAt":"2021-07-19T14:50:00.636Z","updatedAt":"2021-07-19T14:50:08.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4AvMnYzHm8SVHTx7lzOxv3"}}},"title":{"en-US":"Digital Signage Powers Up Bank Transformation"},"description":{"en-US":"Blog written by Esther Chew"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4YHqR0op944KSAFX9JGJIs","type":"Entry","createdAt":"2021-07-19T14:40:19.968Z","updatedAt":"2021-07-19T14:40:19.968Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-re-opening-schools-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"20VIKtWJqIyKEYCqMPNVQZ","type":"Entry","createdAt":"2021-07-19T14:39:12.654Z","updatedAt":"2021-07-19T14:39:12.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-re-opening-schools-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"iemynUzds1UICp0SHy9WQ"}}},"title":{"en-US":"Re-opening of Schools - Digital Signage Unites Teachers and Students"},"description":{"en-US":"Blog written by Jasdeep Kohli"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"289pZlrjefMfjjny73oPFP","type":"Entry","createdAt":"2021-07-19T14:27:44.678Z","updatedAt":"2021-07-19T14:28:10.904Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-campus-experience-vlog-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Enhance the Campus Experience in Colleges & Universities with Digital Signage - Vlog"},"description":{"en-US":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems."},"youtubeEmbedLink":{"en-US":"https://www.youtube.com/embed/TybazBN0ou4"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7mOOqZtAx9oq3WZ8mh8kcS","type":"Entry","createdAt":"2021-07-19T14:21:00.237Z","updatedAt":"2021-07-19T14:21:00.237Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-genau-deswegen-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"„Click & Collect, Click & Meet, Click & … alles nur Einschränkung und unnötig in normalen Zeiten. Ist dieser ganze Digitalkram jetzt noch nötig? Hey, die Läden haben wieder geöffnet. Die Kunden haben Nachholbedarf. Und schließlich lässt sich im Geschäft doch am besten verkaufen. Unser Personal ist super geschult und hochmotiviert. Der liegengebliebene Warenbestand muss unter die Leute. Und ich überzeuge durch hohe Qualität und ein außergewöhnliches Sortiment. Ich bin Profi in meinem Metier. Kein anderer in der Gegend hat eine derartige Vielfalt und eine so herausragende Expertise in meinem Segment. Top-Beratung geht halt nicht online, und wenn, dann ist das nur eine Lockdown-Notlösung. Besser werden? Immer gern. Aber bitte später. Ich bleibe erstmal auf der persönlichen Ebene. Nix mit Click & Irgendwas.“\\n\\nJa, so denken viele. Und ich höre das auch des Öfteren, so oder so ähnlich. Gerne antworte ich dann: „Genau deswegen!“ Gerade dann, wenn jemand spitze in seinem Metier ist und eine herausragende Expertise und exzellentes Verkaufspersonal hat, gerade dann, wenn ein Geschäft beratungsintensive Produkte anbietet und im Premiumsegment unterwegs ist und gerade dann, wenn das Produktportfolio in einem bestimmten Metier zugleich breit und tief, also hochspezialisiert ist, sollte man an Click & Collect denken.\\n\\n__Digital und Premium? Na klar.__\\nDenn: Click & Collect ist der ideale Einstieg in eine Premium-Beratung. Wie läuft es denn normalerweise ab? Der Kunde informiert sich im Internet und hat dann noch Fragen. Je komplexer das Produkt, desto mehr Zweifel und Unsicherheiten sind vorhanden – und damit Beratungsbedarf, der bei Amazon und Co. nicht oder nicht vollständig befriedigt werden kann. Dann kommt der Kunde in den Laden und stellt Fragen. Das ist erstmal gut so. Allerdings: Da beginnt die Beratung häufig bei Adam und Eva.\\n\\nClick & Collect ist die Chance, die Kundenbedürfnisse schon zu erfahren, bevor der Kunde das Geschäft betritt. Der Kunde wird als Wissender empfangen, der bereits eine Vorauswahl getroffen hat und dem man gleich an dem Stand beratend abholen kann, an dem er ist. Man erwartet und kennt sich, begegnet sich auf Augenhöhe. Alternativen könnten direkt bereitstehen, Produktergänzungen und Zusatzservices könnten sofort mit angeboten werden. Click & Collect verstärkt so angewandt die Vorteile des stationären Handels mit all seiner Exzellenz und Expertise und kombiniert diese mit dem Know-how des Online-Shoppings.\\n\\n__Shopping ist Freiheit, Click & Collect eine Freiheitsbewegung__\\nStatt dass sich der Kunde x Varianten aus Unsicherheit schicken lässt, diese zuhause ausprobiert und dann aus welchen Gründen auch immer wieder zurücksendet, wie er es beim reinen Online-Handel gewohnt ist, kann er bei Click & Collect in Ruhe auswählen, dann aber im Geschäft im wahrsten Sinne des Wortes „begreifen“, anfassen, aus- und anprobieren. Das persönliche Shoppingerlebnis wird intensiviert und verdoppelt – im Netz und real. Und das alles selbstbestimmt, weil man bei Lieferung nicht auf den Paketboten warten und dann bei Rücksendung eines Teils der bestellten Waren nicht wieder mit Sack und Pack zum Paketdienst rennen muss. Shopping ist Freiheit. Den Kunden so frei wie möglich zu machen, ist Aufgabe des Handels. Wissen ist Freiheit. Service ist Freiheit. Click & Collect ist potenziell eine Freiheitsbewegung, eine, die sich rechnet. Freiheit bedeutet Reduktion: weniger Retouren, weniger unbeantwortete Fragen, weniger Unwissenheit, weniger stochern im Nebel, dafür mehr Zuwendung, mehr Know-how-Transfer und mehr Service.\\n\\n__Eigene Maßstäbe setzen__\\nClick & Collect lässt sich wunderbar als neuer Service vermarkten – als Service des Händlers, nicht als Werbung für ein bestimmtes Produkt. Das stärkt das Image. Es wirkt modern. Click & Collect ist dabei auch viel innovativer als ein Online-Shop. Den kennen die Kunden schon. Das Problem: Jeder Online-Shop muss sich mit Amazon messen lassen. Da kann ein einzelner Händler fast nicht mithalten. Hier lässt sich also nicht viel gewinnen. Mit Click & Collect ist das einfacher, weil es eben noch recht neu ist und die Chance bietet, online und offline optimal zu verbinden. Es lassen sich eigene, ganz individuelle Maßstäbe setzen. Denn: Beim Teil „Collect“ ist der Händler frei, sich selbst zu inszenieren, seine Beratungsexzellenz zu beweisen und dem Kunden Mehrwerte zu bieten. Click & Collect ist kostengünstiger, effektiver und kundenfreundlicher als der reine Online-Shop. Es ist der einfachste und kundenfreundlichste Einstieg ins Digitale.\\n\\n__Gemeinsam geht es noch besser__\\nDerzeit werden viele Befürchtungen laut, dass die Innenstädte veröden könnten. Hier ist sicher ein Neustart möglich. Der stationäre Handel hat seine Vorteile, gerade in der oben beschriebenen Exzellenz. Wie wäre es, diese zu teilen? Click & Collect bietet hierzu Möglichkeiten. Wie wäre es zum Beispiel, wenn sich der Sportartikelhändler mit dem lokalen Optiker und dem Bioladen zusammentut, um einen gemeinsamen Versand der Waren zu organisieren oder ein gemeinsame Abholstation? Der eine bietet die technische und modische Ausstattung, der zweite die ideale Sportbrille und der dritte das perfekte Nahrungspaket für Sportler. Man bewirbt sich gegenseitig, bündelt Kompetenzen und schafft gemeinsame Zusatzservices – im Netz, im Markt in der Fußgängerzone, im Sinne des Kunden. Service- und Kunden-Sharing im Interesse aller Beteiligten ist die moderne Antwort des stationären Handels auf das „andere Kunden kauften auch …“ des Online-Shop-Primus. \\n\\nClick & Collect könnte das ideale Netzwerk werden zwischen Händlern und Kunden, lokalen Händlern untereinander und verschiedener Werbepartner – moderne Marketing und moderne Inszenierung für das ideale Shopping-Erlebnis. „Genau deswegen!“, lautet daher die Devise. Handel, go smart!\\n\\n__Mehr zum Thema?__\\nWer Lust hat, sich mehr mit dem Thema zu beschäftigen, bekommt [hier weitere Impulse](https://ixtenso.de/retail-marketing/click-collect-als-strategisches-tool-der-customer-journey.html). Ich hatte das Vergnügen, an dieser Debatte teilzunehmen und Gedanken beizutragen.\\n\\n--\\n\\nMatthias Hofmann ist Handelsexperte und als Senior Account Director Enterprise\\nbeim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.\\nT: +49 (0)174 27 99 000\\nE: Matthias.Hofmann@scala.com"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3xbk8mKdZVx9eBkNx7eHbJ","type":"Entry","createdAt":"2021-07-19T14:20:23.962Z","updatedAt":"2021-07-19T14:20:23.962Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-genau-deswegen-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4aQcSm0QxyiiW7c4idSgNc"}}},"title":{"en-US":"Genau deswegen! Click & Irgendwas mit Service"},"description":{"en-US":"Blog - Matthias Hofmann"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6t92QO9kATKV87OHs6SYXd","type":"Entry","createdAt":"2021-07-19T13:28:59.269Z","updatedAt":"2021-07-19T13:28:59.269Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-stratacache-director-manish-kumar-hero"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Manish was recognized for being an exemplary leader with notable experience in the Asia-Pacific market. A key driver in STRATACACHE APAC’s success, he oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market. In addition, this esteemed award also lauds his contribution as Vice President, Investments Asia-Pacific at STRATACACHE Capital. His sharp business acumen and ability to rightly identify key growth markets has enabled STRATACACHE APAC to be the most influential company in the sector.\\n\\nSTRATACACHE APAC’s phenomenal progress in the last two years — from the rapid expansion in APAC, to the significant growth in staff strength — are a testament to Manish’s effective leadership and management. A visionary, innovative and dynamic leader, he is passionate about elevating STRATACACHE’s presence in APAC and fortifying the brand as the pioneer and global leader in the digital signage industry.\\n\\nAmidst the global pandemic, Manish led his team to rethink the corporate strategy and reinvent the business model to remain relevant in the new normal. Today, STRATACACHE APAC has indeed overcome the storms and evolved to be a more innovative, resilient and nimble organisation.\\n\\nThe epitome of entrepreneurial flair, determination and discipline, Manish is an inspiring and fearless leader who walks the talk, embraces challenges, and constantly encourages his team to work together as a UNIFIED APAC to move forward in the phenomenal growth and success of STRATACACHE.\\n\\n“I am truly honoured and humbled to receive this coveted CEO of the Year award. It is an even greater honour to be placed in such distinguished ranks as those of the past winners, all of whom have been inspiring leaders in their respective industries. Thank you Le Fonti for this acknowledgement, which serves as an encouragement for me to continue on the path of excellence. My heartfelt thanks also go to my family for their unwavering support, and all my colleagues at STRATACACHE APAC and across the globe for their dedication and hard work, without which this achievement would not have been possible,” said Manish Kumar, Managing Director – APAC.\\n\\nLearn more about the Le Fonti Awards at <a href=\\"https://www.lefontiawards.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.lefontiawards.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7gtRGp0Vr2JziuDlS2z91M","type":"Entry","createdAt":"2021-07-19T13:28:29.592Z","updatedAt":"2021-07-19T13:28:29.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-stratacache-director-manish-kumar-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3LxdAv87UdSzApminxsjGH"}}},"title":{"en-US":"STRATACACHE Asia-Pacific Managing Director Manish Kumar Awarded CEO of the Year at Le Fonti Awards"},"description":{"en-US":"Singapore — 28 June 2021 — STRATACACHE Asia-Pacific (APAC) Managing Director Manish Kumar has been awarded the prestigious __CEO of the Year – Leadership, Digital Signage Solutions Asia Pacific Award__, for outstanding leadership in the digital signage industry, at the 11th annual Le Fonti Awards International. The Le Fonti Awards is a world-leading accolade that recognizes organizations and individuals that demonstrate excellence in the fields of business innovation, leadership, technological achievement and employee engagement."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YJf99GVsLRs90ybYJ2GtM","type":"Entry","createdAt":"2021-06-29T09:27:54.737Z","updatedAt":"2021-06-29T09:27:54.737Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-post-covid-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"eT4YcjYvVEC8ruWsFuBxQ","type":"Entry","createdAt":"2021-06-29T09:22:48.921Z","updatedAt":"2021-06-29T09:25:01.901Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-post-covid-description"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/au/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>","en-US":"### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","in":"### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com/](https://www.scala.com/ \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","ja":"### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/jp/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","sg":"### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BHeyDNRtWMWtnbJobKEEz","type":"Entry","createdAt":"2021-06-29T09:19:42.550Z","updatedAt":"2021-06-29T09:20:39.851Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-post-covid-description-image-1"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"yy7wUNUlb2VGhiDfX98pz"}}},"description":{"en-US":"Jasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n","sg":"Jasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7FC0kVBHrCZzVsJy8oySTc","type":"Entry","createdAt":"2021-06-29T09:15:10.509Z","updatedAt":"2021-06-29T09:15:10.509Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-post-covid-description-image"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6NWbVE0RrTNaoQdlO3zmDu"}}},"description":{"au":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/au/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.","en-US":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/in/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.","in":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/in/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.","ja":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/jp/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.","sg":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/sg/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"26MCd3MbH5uGAWBFj5dEbG","type":"Entry","createdAt":"2021-06-29T09:11:47.179Z","updatedAt":"2021-06-29T09:11:47.179Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-post-covid-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4wL1Ye7wn0adjqRKKr07pM"}}},"title":{"en-US":"Digital Signage – An Indispensable Solution For Businesses in a Post-COVID World"},"description":{"en-US":"Blog written by Jasdeep Kohli"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5w2uWWCDYJCJc5w98UxR0H","type":"Entry","createdAt":"2021-06-29T09:03:50.671Z","updatedAt":"2021-06-29T09:03:50.671Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-education-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29xv5ytROPhVyl984HUtNI","type":"Entry","createdAt":"2021-06-29T08:56:07.127Z","updatedAt":"2021-06-29T08:56:07.127Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-education-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2fAMtzJ7vfV5555hJv8lhs"}}},"title":{"en-US":"How Digital Signage Plays a Major Role in Education"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4kp3wwtEpHcM61QeWeTUW8","type":"Entry","createdAt":"2021-06-15T12:12:21.916Z","updatedAt":"2021-06-15T12:20:34.326Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-transform-your-marketing-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"title":{"en-US":"Transform Your Marketing With Modern Digital Signage"},"description":{"en-US":"Video log by Jasdeep Kohli"},"ctaText":{"en-US":"Contact Us"},"youtubeEmbedLink":{"en-US":"https://www.youtube.com/embed/O56SqRoKR_4"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"32WCSXVLMM0eGZ3cXVcVDs","type":"Entry","createdAt":"2021-06-15T06:03:13.409Z","updatedAt":"2021-06-15T08:40:03.670Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-ways-hotel-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5rmiksVeb1Q8UwjxWsQfvZ"}}},"description":{"en-US":"![digital-signage-hotels-IN](//images.ctfassets.net/lx4pzcb22oh0/1UcMnBmu9heFXZqRFWF0YK/0bda717d36909108dec95653397a0260/digital-signage-hotels-IN.png)\\n\\nDigital signage is not only an important tool to help prevent the spread of the virus and enforce best practices, but can also be a great ally in elevating the guest’s experience and sense of safety. \\n\\nRead more about how Scala is transforming the [hotel industry](https://www.scala.com/in/industries/hotel-and-casino/) with its suite of digital signage and marketing technologies.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ia2yl5eJ20Ix84F9jVDs6","type":"Entry","createdAt":"2021-06-14T15:00:15.211Z","updatedAt":"2021-06-15T08:34:37.569Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-artificial-intelligence-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"Aou5oigEPP4fw5lhAQTkw"}}},"description":{"en-US":"Today’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.\\n\\nAI and digital signage can be a powerful combination, giving retailers a comprehensive solution to help drive business revenue by streamlining efficiency, bringing down costs and scaling up the customer experience by attracting and engaging shoppers better.\\n\\nTake a look at how one of the world’s leading retailers has leveraged digital signage and AI technologies to transform in-store communication and interactions in this [case study](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4J7cXfdwlQbL7qzmE2WPMU","type":"Entry","createdAt":"2021-06-14T12:11:25.390Z","updatedAt":"2021-06-15T08:31:34.512Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-revenue-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5CnVLsZlSLz1vvhfoechgN"}}},"description":{"en-US":"‘Lift and Learn’ elevates the touch and feel experience in a retail store. It is a simple, yet effective concept: the shopper picks up a product from the shelf, triggering a sensor to display the product information on a nearby digital screen. This enriches the touch and feel experience by allowing shoppers to interact with brands, view granular product details, compare items and guide their own shopping journey quickly and seamlessly.\\n\\nRetailers can also use Lift and Learn technology to learn more about shopper behaviour and understand which products drive more interest and sales, as well as what kind of product information is most vital for customers in making a purchasing decision. \\n\\nRead more about how Scala is transforming the [Retail Industry](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/) with our suite of digital signage and other marketing technologies.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","sg":"‘Lift and Learn’ elevates the touch and feel experience in a retail store. It is a simple, yet effective concept: the shopper picks up a product from the shelf, triggering a sensor to display the product information on a nearby digital screen. This enriches the touch and feel experience by allowing shoppers to interact with brands, view granular product details, compare items and guide their own shopping journey quickly and seamlessly.\\n\\n![Grow Retail Revenue With Digital Signage in Singapore - Infographics](//images.ctfassets.net/lx4pzcb22oh0/54ku1g1ig5cYzO3sJ54OBl/d3353f2b283ee049eaf6dd5cc22c0cea/SG_-_How_To_Grow_Retail_Revenue_With_Lift___Learn_and_Digital_Signage.jpg)\\n\\nRetailers can also use Lift and Learn technology to learn more about shopper behaviour and understand which products drive more interest and sales, as well as what kind of product information is most vital for customers in making a purchasing decision. \\n\\nRead more about how Scala is transforming the [Retail Industry](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/) with our suite of digital signage and other marketing technologies.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4fxT5b1Zkb6VscEJNt8q2P","type":"Entry","createdAt":"2021-06-14T07:17:00.732Z","updatedAt":"2021-06-15T08:27:57.558Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-in-store-experience-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"## __1.\\tPersonalise the in-store experience__\\nDeliver a [personalised shopping experience](https://www.scala.com/sg/concepts/personalisation-at-scale/) based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\n## __2.\\tPromote sales, product launches and announcements__\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Screens can also create or increase product awareness, which is especially useful in industries where the products are seasonal, like fashion retail. \\n\\n## __3.\\tGenerate loyalty__\\nDigital signage solutions help brands create loyal customers. Messages and content on a screen near the register can encourage shoppers to sign up for loyalty programs and download mobile shopping apps. Meanwhile, viewing engaging content also cuts down on perceived wait times and helps cement a positive customer experience.\\n\\n## __4.\\tDigital Wayfinding__\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by providing customers with a simple and interactive way to show them where the product they are interested in is and how to get there from their current location. \\n\\n## __5.\\tImprove product visualisation__\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/) can be used to showcase product demonstrations and improve product visualization. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets help consumers view all available options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them.\\n\\n__Conclusion__\\nDigital signage is a valuable part of not just a brand’s in-store marketing strategy but also their overall marketing strategy. In-store digital signage solutions help brands bridge the gap between their online and in-store presences, enrich their physical space, delight customers and increase sales.\\n\\nScala’s digital signage solutions help businesses grow their brand by offering an unparalleled in-store experience through personalisation and increased engagement. Our in-store data and analytics platform, <a href=\\"https://www.walkbase.com/markets/retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.\\n\\nExplore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://blogs.spectrio.com/retailers-in-store-advertising\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blogs.spectrio.com/retailers-in-store-advertising</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/</a></p>","sg":"## __1.\\tPersonalise the in-store experience__\\nDeliver a [personalised shopping experience](https://www.scala.com/sg/concepts/personalisation-at-scale/) based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\n## __2.\\tPromote sales, product launches and announcements__\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Screens can also create or increase product awareness, which is especially useful in industries where the products are seasonal, like fashion retail. \\n\\n## __3.\\tGenerate loyalty__\\nDigital signage solutions help brands create loyal customers. Messages and content on a screen near the register can encourage shoppers to sign up for loyalty programs and download mobile shopping apps. Meanwhile, viewing engaging content also cuts down on perceived wait times and helps cement a positive customer experience.\\n\\n## __4.\\tDigital Wayfinding__\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by providing customers with a simple and interactive way to show them where the product they are interested in is and how to get there from their current location. \\n\\n## __5.\\tImprove product visualisation__\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/) can be used to showcase product demonstrations and improve product visualization. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets help consumers view all available options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them.\\n\\n__Conclusion__\\nDigital signage is a valuable part of not just a brand’s in-store marketing strategy but also their overall marketing strategy. In-store digital signage solutions help brands bridge the gap between their online and in-store presences, enrich their physical space, delight customers and increase sales.\\n\\nScala’s digital signage solutions help businesses grow their brand by offering an unparalleled in-store experience through personalisation and increased engagement. Our in-store data and analytics platform, <a href=\\"https://www.walkbase.com/markets/retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.\\n\\nExplore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://blogs.spectrio.com/retailers-in-store-advertising\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blogs.spectrio.com/retailers-in-store-advertising</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Av65XoKwzyDYloSzaQHSp","type":"Entry","createdAt":"2021-06-15T08:27:22.291Z","updatedAt":"2021-06-15T08:27:22.291Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-in-store-experience-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"ADQ7BNAX8hEFcSPcQADhM"}}},"description":{"en-US":"An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that 82% of purchasing decisions are made while in a store, 62% of shoppers make an impulse buy while shopping, and 16% of unplanned purchases are driven by in-store promotions.\\n\\nIn-store marketing has become more effective over the years as in-store media channels and display methods have evolved and become more modern. Digital signage solutions are central to in-store marketing and have proven to be effective in helping brands deliver an exceptional shopping experience, increase customer engagement and drive sales.\\n\\nA study by AC Nielsen revealed that out of 120 grocers who used digital signage in their stores, 80% of them saw as much as a 33% boost in sales (compared to using print signs).\\n\\nIn this article, we discuss several ideas on how to utilise digital signage solutions to enhance in-store marketing."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3OirxYqHoB7U9a1ye8MElk","type":"Entry","createdAt":"2021-06-15T08:21:11.712Z","updatedAt":"2021-06-15T08:24:10.899Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-m-saas-paragraph"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7GBM1wO8BqswTTIhEPO6aJ"}}},"description":{"au":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.","en-US":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.","in":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"765sHDmltfJytQq9HPPtQf","type":"Entry","createdAt":"2021-06-10T10:34:53.675Z","updatedAt":"2021-06-15T08:23:53.214Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-m-saas-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/au/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/au/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","en-US":"## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/sg/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","in":"## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/in/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/in/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","ja":"## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/jp/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/jp/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","sg":"## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/sg/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"56F4MPfX76ontuUHWVnLvJ","type":"Entry","createdAt":"2021-06-15T07:46:33.664Z","updatedAt":"2021-06-15T07:46:33.664Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-management-made-easy-form"},"resourceParagraphType":{"en-US":"description-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"tv0PZPSFgAJLSZES1NLjT","type":"Entry","createdAt":"2021-06-15T07:43:18.821Z","updatedAt":"2021-06-15T07:43:18.821Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-management-made-easy-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3Q3OIJgHm9cIDV3uKFwC1B"}}},"title":{"en-US":"Digital Signage Management Made Easy"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ytf8afYYphCbSmXzxb0Lk","type":"Entry","createdAt":"2021-06-15T06:19:37.960Z","updatedAt":"2021-06-15T06:19:37.960Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-ensure-public-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"SmtTHbJJQ2XxBSaNSmal4"}}},"title":{"en-US":"How Retailers and Shopping Malls are Ensuring Public Safety with Digital Screens during COVID-19"},"description":{"en-US":"<https://www.scala.com/in/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/>India has slowly started the process of recovery with the recent ease in restrictions during the “unlock” phases. Despite the rising number of COVID-19 cases, the country has geared itself to face the challenge head-on while taking utmost precautions. The retail industry in particular has begun gathering momentum in recent weeks, compared to the zero activity during the early phases of the pandemic. Following the end of formal lockdowns, malls in some parts of India, including Delhi, started opening in July while in other places like Maharashtra they only began opening in August. This has allowed retail businesses to resume their services in malls and other locations. "}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7esjFYoNQC20d9xkJX1YGf","type":"Entry","createdAt":"2021-06-15T06:13:53.989Z","updatedAt":"2021-06-15T06:13:53.989Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-safe-banking-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"RSM7Ry5iOKlGWaHHBUaQl"}}},"title":{"en-US":"How Digital Signage is Ensuring Safer Banking During COVID-19"},"description":{"en-US":"As the world continues to deal with the COVID-19 virus pandemic, the World Bank has swung into action to help countries develop their pandemic response and save their economies. Like businesses in many other sectors, financial institutions have been caught off guard. With no clear end in sight, retail banks need to think fast on how to evolve to meet customer needs and ensure business longevity. Now more than ever, digital signage will prove to be an essential communication tool to help achieve this."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3zg5joZec1y0UF1JYXYMzi","type":"Entry","createdAt":"2021-06-15T06:09:07.747Z","updatedAt":"2021-06-15T06:09:07.747Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-qsr-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1LKlTJoETZ486bsvBH24Rx"}}},"title":{"en-US":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   "},"description":{"en-US":"Several months into the COVID-19 pandemic, life is resuming for many industries in Australia. The restaurant industry worldwide was hit particularly hard during initial lockdowns. Now, it is slowly coming back to life, and quick service restaurants (QSRs) are witnessing a gradual return of customers."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"tP1lDz5CvvLRseSt2MOw0","type":"Entry","createdAt":"2021-06-15T06:02:15.944Z","updatedAt":"2021-06-15T06:02:15.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-wyas-hotel-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6JoJ6ctphppqt8WmGbLRAd"}}},"title":{"en-US":"5 Ways Hotels Can Leverage Digital Signage to Elevate Guest Safety During the Pandemic"},"description":{"en-US":"COVID-19 has halted most travel-related activities for several months now, and hotels are experiencing all-time low occupancies. However, as governments gradually start opening borders and allowing travel to resume, it is time for hotels to gear up for a post-COVID future. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"68Ae473QrNOyTaTHDY6Z7M","type":"Entry","createdAt":"2021-06-14T15:07:14.716Z","updatedAt":"2021-06-14T15:07:14.716Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-6-reasons-retailers-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Here are 6 reasons why retailers should invest in digital signage technology. \\n\\n![digital-signage2a-AU](//images.ctfassets.net/lx4pzcb22oh0/6CfMKYUMPLBTFt1qOV6nbo/bd8dbd126750e6860870326c84fe92ca/digital-signage2a-AU.png)\\n\\nWith new digital technologies, retailers are discovering new layers of value in communication and marketing. Digital signage is becoming a standard for in-store marketing, education, and engagement. But building a successful digital signage strategy calls for new types of content and interactive experiences for customers.\\n\\nThere are ample, stunning examples of how digital signage can elevate the in-store experience, attracting and interacting with customers in ways that have the potential to skyrocket the business of retail.\\n\\nDiscover how Scala helps drive pharmacy sales with digital signage in this [case study](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/).\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4qSAj3G6um3JM9xXcJxb2u","type":"Entry","createdAt":"2021-06-14T15:06:38.344Z","updatedAt":"2021-06-14T15:06:38.344Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-6-reasons-retailers-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7yzMNygkrCzlQQAQtuyh1C"}}},"title":{"en-US":"6 Reasons Retailers Should Adopt Interactive Digital Signage"},"description":{"en-US":"Retail is a highly competitive industry. Brick-and-mortar stores, small and medium-sized retailers often struggle to compete with the bigger players in the industry. \\n\\nOne way for retailers to compete and set themselves apart in this scenario is by investing in digital technologies that help create exceptional customer experiences. "},"ctaText":{"en-US":"Read More"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2gfjYSPBqkSRTITlNXwdhZ","type":"Entry","createdAt":"2021-06-14T14:59:35.706Z","updatedAt":"2021-06-14T14:59:35.706Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-artificial-intelligence-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1cQ5ZxUAOUE7gFhBMOOvI1"}}},"title":{"en-US":"How Artificial Intelligence is Transforming Retail"},"description":{"en-US":"Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7CEJmjPmEW391t80NiDXM3","type":"Entry","createdAt":"2021-06-14T14:53:53.178Z","updatedAt":"2021-06-14T14:53:53.178Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-asia-pacific-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"The report, <a href=\\"https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\" rel=\\"nofollow\\">Rise of APAC Retailers 2018</a>, analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\" rel=\\"nofollow\\">GlobalData</a> expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/en/industries/retail/) [solutions](https://www.scala.com/en/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/en/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on shopper behavior and store operations.\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- www.insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NlPZik5vLBGxMlV4678Cx","type":"Entry","createdAt":"2021-06-14T14:52:23.102Z","updatedAt":"2021-06-14T14:52:23.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-asia-pacific-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4F6EN5DFCIARXWv9WnD5PN"}}},"title":{"en-US":"Asia-Pacific Retail Industry Post COVID-19 – Retail Apocalypse or Retail Revolution?"},"description":{"en-US":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new <a href=\\"https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020\\" rel=\\"nofollow\\">research</a> by commercial real estate company CBRE."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1R8b1aQFkYB0VaTn8Dvfa4","type":"Entry","createdAt":"2021-06-14T13:03:08.559Z","updatedAt":"2021-06-14T13:03:08.559Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-displays-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"There are definitely new challenges that retailers are facing due to COVID-19 and the rapidly changing physical retail environment. However, the digital signage market is [expected to grow](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) at a CAGR of 4.3% from 2020 to 2027, reaching $19.44 billion by 2027. The increasing popularity of digital signage is bolstered by the needs and wants of digitally native and mobile-friendly audiences who seek and demand a superior experience at all times.\\n\\n## Types of digital signage\\nDigital signage uses technologies like LED, LCD and projections to display videos, digital images, information and media. Common formats and types include:\\n\\n●  \\tSingle-screen, automated content with real-time updating, including news, sports, flight information display systems (FIDS), weather\\n●  \\tPublic-facing digital signage \\n●  \\tDigital menu boards\\n●  \\tWayfinding displays and kiosks\\n●  \\tLarge-format video display screens and walls \\n●  \\tInteractive digital signs\\n\\n## What makes digital signs more impactful than conventional signs?\\n__Improved attention__\\nDigital displays are hard to overlook when it comes to capturing the attention of customers. According to a [recent survey](https://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail), eight out of ten first-time customers are pulled into stores because of digital signage. Anyone who knows their ‘ABCs’ of marketing can vouch for the effects of an impressive digital display, where both the size and scale of a digital sign can deliver an unparalleled experience for customers that far supersedes any small screen static or video experience.\\n\\n__Improved sales__\\n[Many studies](https://courses.helsinki.fi/sites/default/files/course-material/4482548/JR%20Digital%20displays%20note.pdf) showed that digital displays can influence sales in retail environments, especially in larger stores. In the case of hypermarkets (also known as supercentres or big box stores), three field experiments revealed that in addition to increasing time spent in-store by three minutes (from 33.16 to 36.58 minutes), the presence of live digital displays also saw customers purchase, on average, five additional items during their visit. This uptick in sales in large stores was stable and continued for five months post-installation.\\n\\n__Enhanced in-store ambience__\\nDigital displays improve the shopping experience by increasing vividness in stores, creating a dynamic ambience and eliminating dullness. \\n\\n__Spotlight on important items and messages__\\nDigital displays allow business owners to place the focus on important information and deliver it in an impactful way to ensure it gets noticed. Special promotions can be highlighted at the point of sale and sales associates are able to ensure that only in-stock or high value products are shown. \\n\\n__Better product recall and increased likelihood of purchase__\\n[Numerous studies](https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#33dfd2c14163) have shown that messages backed by visuals last longer in the customer’s memory. Even if a customer does not buy a product right away, strong visuals delivered through digital means can improve recall for the product and make it more likely the customer will purchase in the future.\\n\\n__Easy to revise and modify the content__\\nBy their very nature, digital displays make it easy to revise or update content, eliminating the need for investment in new signs. This flexibility helps retail business owners deliver regularly updated, fresh and relevant content that would be otherwise difficult to incorporate in other types of displays.\\n\\n## Best practices for retail digital signage\\n\\nDigital signage does not become effective on its own, but should be backed by a crisp, well-refined strategy. Here are our top three tips to ensure your digital signage system is as effective as possible.\\n\\n__1.  Implement a content strategy__\\nA well-defined content strategy is essential to ensure maximum effectiveness.\\nFirst, your strategy needs to consider the end results you hope to achieve with your signage. For example, are you hoping to inform and educate, drive sales, assist your customers in quick decision-making, or a combination of all of those things?\\n\\nSecond, your content needs to be specific, addressing the needs of your customers and having a clear call to action or directly appealing to shoppers’ needs. Digital signage can easily be used to display content and pricing or offers specific to the location or outlet. The more personalised and localised your content, the more likely customers will be attracted to it and inspired to indulge, resulting in more purchases.\\n\\n[Studies](https://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?) show that shoppers respond the most to messages that are tailored, addressing their current needs compared to conventional and general brand messages.\\n\\n__2.  Focus on price in your message__\\nResearch shows that to be effective in increasing sales, digital signage is most effective whenprice is included, and is even more effective when showing an offer or promotion. Signage without price and/or offer may not be as effective in inspiring customers to take action.\\n\\n__3.\\tCarefully consider location and placement of your signage__\\nConsider areas where customers spend the most time and identify how placing the signage there will improve customer experience. In outdoor locations, digital signage has the capability to turn a casual onlooker into your loyal customer. Place it where the sign gets maximum visibility and impact. Our recent banking study measured the placement of digital displays in a retail finance environment, and the importance this plays in reaching your customers. There are direct parallels with the in-branch banking and in-store shopping experience. \\n\\n## How much does digital signage cost?\\nOnce the domain of large-scale retailers, today’s digital signage solutions are much more potent and scalable, allowing retail brands of all sizes and budgets to take advantage of this technology revolution.\\n\\nHowever, it is important to consider that digital signage systems have transcended beyond being a set of hardware, to a complex ecosystem including content, software, network, analytics, interactive displays.\\nThe two largest areas of investment in digital signage tend to be network management and content creation. The cost of content creation is based on the quality, frequency of screen changes and the purpose of the signage. If planned well, retail businesses can save substantial time and budget here.\\n\\n## Things to consider before investing in digital signage\\nThough digital displays benefit businesses on many levels, their suitability must be evaluated beforehand. Before deciding on a solution, ask the following questions:\\n\\n●  \\tHow many digital displays are required?\\n●  \\tWhat is your budget?\\n●  \\tWhat content are you going to display?\\n●  \\tWhat timeline do you have available for installation?\\n\\nAnd, most importantly:\\n\\n●  \\tWhich specific shopper pain point/s do you intend to address? \\n(This could link directly to one of your sales/revenue or profitability goals)\\n\\nWhen retailers fail to consider these key questions many can  end up feeling as though they aren’t seeing a strong ROI on their digital display investment, receive a lukewarm customer response or failing to capture enough actionable insights to improve their network and content.\\n\\nScala can be your reliable partner in helping you make the right digital signage choices for your retail business. \\n\\nCheck out how [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) is leveraging digital signage across its stores in this case study.\\n\\nSources:\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n●  \\thttps://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail\\n●  \\thttps://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#1e2eb1574163\\n●  \\thttps://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?\\n","sg":"There are definitely new challenges that retailers are facing due to COVID-19 and the rapidly changing physical retail environment. However, the digital signage market is [expected to grow](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) at a CAGR of 4.3% from 2020 to 2027, reaching $19.44 billion by 2027. The increasing popularity of digital signage is bolstered by the needs and wants of digitally native and mobile-friendly audiences who seek and demand a superior experience at all times.\\n\\n## Types of digital signage\\nDigital signage uses technologies like LED, LCD and projections to display videos, digital images, information and media. Common formats and types include:\\n\\n●  \\tSingle-screen, automated content with real-time updating, including news, sports, flight information display systems (FIDS), weather\\n●  \\tPublic-facing digital signage \\n●  \\tDigital menu boards\\n●  \\tWayfinding displays and kiosks\\n●  \\tLarge-format video display screens and walls \\n●  \\tInteractive digital signs\\n\\n## What makes digital signs more impactful than conventional signs?\\n__Improved attention__\\nDigital displays are hard to overlook when it comes to capturing the attention of customers. According to a [recent survey](https://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail), eight out of ten first-time customers are pulled into stores because of digital signage. Anyone who knows their ‘ABCs’ of marketing can vouch for the effects of an impressive digital display, where both the size and scale of a digital sign can deliver an unparalleled experience for customers that far supersedes any small screen static or video experience.\\n\\n__Improved sales__\\n[Many studies](https://courses.helsinki.fi/sites/default/files/course-material/4482548/JR%20Digital%20displays%20note.pdf) showed that digital displays can influence sales in retail environments, especially in larger stores. In the case of hypermarkets (also known as supercentres or big box stores), three field experiments revealed that in addition to increasing time spent in-store by three minutes (from 33.16 to 36.58 minutes), the presence of live digital displays also saw customers purchase, on average, five additional items during their visit. This uptick in sales in large stores was stable and continued for five months post-installation.\\n\\n__Enhanced in-store ambience__\\nDigital displays improve the shopping experience by increasing vividness in stores, creating a dynamic ambience and eliminating dullness. \\n\\n__Spotlight on important items and messages__\\nDigital displays allow business owners to place the focus on important information and deliver it in an impactful way to ensure it gets noticed. Special promotions can be highlighted at the point of sale and sales associates are able to ensure that only in-stock or high value products are shown. \\n\\n__Better product recall and increased likelihood of purchase__\\n[Numerous studies](https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#33dfd2c14163) have shown that messages backed by visuals last longer in the customer’s memory. Even if a customer does not buy a product right away, strong visuals delivered through digital means can improve recall for the product and make it more likely the customer will purchase in the future.\\n\\n__Easy to revise and modify the content__\\nBy their very nature, digital displays make it easy to revise or update content, eliminating the need for investment in new signs. This flexibility helps retail business owners deliver regularly updated, fresh and relevant content that would be otherwise difficult to incorporate in other types of displays.\\n\\n## Best practices for retail digital signage\\n\\nDigital signage does not become effective on its own, but should be backed by a crisp, well-refined strategy. Here are our top three tips to ensure your digital signage system is as effective as possible.\\n\\n__1.  Implement a content strategy__\\nA well-defined content strategy is essential to ensure maximum effectiveness.\\nFirst, your strategy needs to consider the end results you hope to achieve with your signage. For example, are you hoping to inform and educate, drive sales, assist your customers in quick decision-making, or a combination of all of those things?\\n\\nSecond, your content needs to be specific, addressing the needs of your customers and having a clear call to action or directly appealing to shoppers’ needs. Digital signage can easily be used to display content and pricing or offers specific to the location or outlet. The more personalised and localised your content, the more likely customers will be attracted to it and inspired to indulge, resulting in more purchases.\\n\\n[Studies](https://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?) show that shoppers respond the most to messages that are tailored, addressing their current needs compared to conventional and general brand messages.\\n\\n__2.  Focus on price in your message__\\nResearch shows that to be effective in increasing sales, digital signage is most effective whenprice is included, and is even more effective when showing an offer or promotion. Signage without price and/or offer may not be as effective in inspiring customers to take action.\\n\\n__3.\\tCarefully consider location and placement of your signage__\\nConsider areas where customers spend the most time and identify how placing the signage there will improve customer experience. In outdoor locations, digital signage has the capability to turn a casual onlooker into your loyal customer. Place it where the sign gets maximum visibility and impact. Our recent banking study measured the placement of digital displays in a retail finance environment, and the importance this plays in reaching your customers. There are direct parallels with the in-branch banking and in-store shopping experience. \\n\\n## How much does digital signage cost?\\nOnce the domain of large-scale retailers, today’s digital signage solutions are much more potent and scalable, allowing retail brands of all sizes and budgets to take advantage of this technology revolution.\\n\\nHowever, it is important to consider that digital signage systems have transcended beyond being a set of hardware, to a complex ecosystem including content, software, network, analytics, interactive displays.\\nThe two largest areas of investment in digital signage tend to be network management and content creation. The cost of content creation is based on the quality, frequency of screen changes and the purpose of the signage. If planned well, retail businesses can save substantial time and budget here.\\n\\n## Things to consider before investing in digital signage\\nThough digital displays benefit businesses on many levels, their suitability must be evaluated beforehand. Before deciding on a solution, ask the following questions:\\n\\n●  \\tHow many digital displays are required?\\n●  \\tWhat is your budget?\\n●  \\tWhat content are you going to display?\\n●  \\tWhat timeline do you have available for installation?\\n\\nAnd, most importantly:\\n\\n●  \\tWhich specific shopper pain point/s do you intend to address? \\n(This could link directly to one of your sales/revenue or profitability goals)\\n\\nWhen retailers fail to consider these key questions many can  end up feeling as though they aren’t seeing a strong ROI on their digital display investment, receive a lukewarm customer response or failing to capture enough actionable insights to improve their network and content.\\n\\nScala can be your reliable partner in helping you make the right digital signage choices for your retail business. \\n\\nCheck out how [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) is leveraging digital signage across its stores in this case study.\\n\\nSources:\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n●  \\thttps://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail\\n●  \\thttps://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#1e2eb1574163\\n●  \\thttps://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NNlPZzGQiWhnwhFDzaK97","type":"Entry","createdAt":"2021-06-14T13:01:19.163Z","updatedAt":"2021-06-14T13:01:19.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-displays-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6e93AGi6jrUcjuTE83412i"}}},"title":{"en-US":"Digital Displays Are the New Retail Revolution"},"description":{"en-US":"A powerful statement in the current business environment, digital signs are a common sight among established retailers like Walmart, [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and Tesco. In retail shopping environments, digital displays have almost become a mandated tool for communicating with customers."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"58XcX7aAp2eue3GaLCma05","type":"Entry","createdAt":"2021-06-14T12:53:39.690Z","updatedAt":"2021-06-14T12:53:39.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-industry-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"By 2024, analysts expect the digital signage sector to be worth more than $29 billion, according to a report from MarketsandMarketsTM. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of [hardware](https://www.scala.com/au/products/hardware/) and [software](https://www.scala.com/au/products/software/).  Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalization.\\n\\nHowever, what are some of the other digital signage technology trends that we can expect to see emerging throughout 2020 and beyond? Size variability looks likely to be one of the biggest trends, with retailers and marketers having a wide range of digital display choices including  large-scale video walls, to smaller devices like tablets, to in-aisle shelf edge displays, all of which are proven consumer engagement solutions.\\n\\nAs digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalize messaging continues to gain strength.  In other words, getting the right message to the right person.\\n\\n__Digital Signage Industry Trends to Watch in 2020__\\nA combination of new digital signage industry trends, emerging technology and a continuation of past trends are set to dominate signage throughout 2020. This is good news for retailers, pharmacies, restaurant owners/operators, and other sectors, who will have the option to blend tried and tested methods with a mix of newer and emerging technologies.\\n\\n__Digital Signage Future Trends and Artificial Intelligence (AI)__\\nAI has the potential to disrupt most industries and the digital signage sector is no different. When AI is combined with digital signage, it can create a more personalized experience for consumers, sales associates and employees, but there is far more to it than that. In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.\\n\\nAI transforms digital signage by:\\n* Delivering smarter, location-based marketing\\n* Taking inputs from sensors and making rule-based decisions on what messaging to appear on digital displays in real time\\n* Enabling deep in-store data collection, convenience and personalization, leveling the in-store retail experience playing field with online competition\\n* Activating a consumer engagement strategy that focuses on personalization at scale\\n* Driving smarter, targeted messaging for customer-facing promotional content and crew-facing messaging focusing on tasks and efficiency\\n\\nAccording to the February 2019 “Global Shopper Trends Report” 37% of shoppers said that receiving personalized offers, experiences and communications is the most valued aspect of retail shopping experiences. AI and digital signage solutions play key roles in delivering that personalization. This tailoring of messages to a precise demographic — down to personalizing content for what personas of consumers are currently in your store, restaurant, branch or venue — is proven to enhance customer satisfaction, inspire repeat visits, optimize operational efficiency and increase sales. As time moves on and marketing and innovation teams are realizing the return on investment with [smart digital signage](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/), we can expect to see more of this.\\n\\n__Interactivity and Digital Signage Technology Trends__\\nInteractivity in both the front and back of the house improves engagement among customers. Every day you see interactivity used via emails, social media websites and increasingly, in digital signage. Rather than a digital screen of any size functioning to display passive images, interactivity in digital display encourages consumers and employees to take part. From touchscreen kiosks to mobile engagement and tablet-based sales associate tools, interactivity captures attention while increasing consumer engagement and sales. \\n\\nThe October 2019 survey “Smart Stores: Rebooting the retail store through in-store automation” uncovered that lack of product information was the fifth leading pain point of the in-store shopping experience and the third-leading point was difficulty in locating products in the store. Interactive digital signage solutions and assistive selling solutions throughout the store can ease these shopper frustrations. From answering frequently asked questions to giving directions, aiding product discovery or helping the checkout process, interactive signage fills the gaps when staff cannot be on hand to assist a customer or guest, and ultimately increases brand awareness and customer loyalty. \\n\\nFor example, on-screen interactive content can encourage customers or patients to engage with your company or healthcare facility. This may take the form of educational content, infographics or quizzes displayed on digital signages. When used in this way, interactivity also has the advantage of reducing perceived waiting times and leads to greater customer satisfaction.\\n\\n__Size__\\nIn 2020, digital signage trends show choosing the correct size digital signage, increases overall audience engagement. It is easy to see the attraction of video wall content. Large format video screens are high impact, one of the best ways to draw the consumer attention. However, video walls are not suitable for every occasion, or when there is limited space.\\n\\nWhile commentators forecast that large video screens will become more popular, that does not mean small screens will not serve a purpose. Small-format display options, such as touchscreen tablets or digital shelf edge displays, give your business added flexibility in when and where to promote content. They are also good for encouraging interactivity or giving a more personalized approach to consumers. When partnering with the right marketing technology company, brands have the ability to choose from  a wide range of technology available for today’s market and can look ahead at digital display trends.  \\n\\n__Street Signage__\\nNot long ago, a simple poster in a window or a carefully designed shop display was one of the most popular ways of attracting a potential customer’s attention, but times have changed. The use of flashy or attractive or eye-catching signage to get consumers off the streets and into your premises has shown steady growth in recent years, and we will see more of this in the year ahead.\\n\\nThere are several reasons a business might choose street signage, as opposed to a static poster or window display including:\\n\\n* One-off cost, rather than continual investment\\n* Real-time updates\\n* Multiple display options\\n* Reduced operating costs and resources\\n* Improved consumer engagement\\n* Higher impact\\n\\nWhen you couple these advantages with advancements in technology, you can understand why outdoor displays are in wider use. For instance, advances in technology have helped solve common issues like sun glare. [STRATACACHE\'s](https://www.stratacache.com/nrf-2020/) own line of outdoor digital displays focus on key points of value including ruggedness, brightness and field serviceability. In addition, hardware and software are becoming more sophisticated and reliable, making them more suitable for outdoor displays.\\n\\n__Other 2020 Digital Signage Industry Trends__\\nEnhanced data accuracy–along with the surge in AI comes the ability to better read and analyze data. This allows businesses to make data-driven decisions that can shape their marketing campaigns, target ideal consumers and develop new products.\\n\\nSoftware and hardware developments–in 2020, hardware and software become more sophisticated. This will include advances in attention-grabbing imagery and touch displays for higher levels of interactivity for consumers. The benefits for business will be improved reliability and performance.\\n\\n__Conclusion__\\nThe future for digital signage is looking bright and there is no sign of the demand slowing down. 2020 is likely to mean greater use of interactivity and a larger variation of sizes. It is also likely that there will be a greater move toward outdoor displays as hardware and software get better and technological problems are overcome.\\n\\nThe real success story is likely to belong to AI. Although it is not new, AI has come into its own in recent years and its capabilities offer a broad range of benefits to businesses, healthcare centers and the entertainment sector alike.\\n\\nThrough AI, greater personalization, real-time data and contextual signage can enhance the service the retailer offers, while allowing greater personalization and interaction with consumers.\\n\\nResources:\\n* Source1:www.marketsandmarkets.com/PressReleases/digital-signage.asp\\n* Source2:www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html\\n* Source3:www.tvc.uk.com/blog/digital-signage-trends-for-2020/\\n* Source4:www.onsign.tv/technology/impact-artificial-intelligence-digital-signage/\\n* Source5:www.digitalsignagesummit.org/europe/why-8k-digital-signage-will-be-relevant-tomorrow/\\n* Source6:www.emarketer.com/content/ai-machine-learning-are-helping-retailers-spot-flaws-in-the-customer-experience\\n* Source7:www.marketsandmarkets.com/PressReleases/digital-signage.asp"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6yPnWkwWG81udbzu14ARtZ","type":"Entry","createdAt":"2021-06-14T12:43:02.739Z","updatedAt":"2021-06-14T12:43:02.739Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-4-ways-personalise-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"As customers continue to seek alternatives to dining-in at restaurants, QSRs can seize the opportunity by focusing their efforts on promoting curbside pickup and drive-thru. There are ways QSRs can personalise the experience for the customer even when using the drive-thru, using digital signage and marketing technology. \\n\\n![4 Ways to Personalise the QSR Drive-Thru Experience - Australia](//images.ctfassets.net/lx4pzcb22oh0/1aX62VkAnKjjCeiCXxFry6/e42c89986901486f49a29f02b640b849/AU_-_4_Ways_to_Personalise_the_QSR_Drive-Thru_Experience.png)\\n\\nDiscover how SCALA’s digital signage technology is directly linked to increased sales for restaurants and QSRs in this [case study](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"77cNt6p3VsdBurUFgPPmP","type":"Entry","createdAt":"2021-06-14T12:42:06.566Z","updatedAt":"2021-06-14T12:42:06.566Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-4-ways-personalise-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5ZnCO4FnaBQzfz326Ms0Ym"}}},"title":{"en-US":"4 Ways to Personalise the QSR Drive-Thru Experience"},"description":{"en-US":"Challenging times create new opportunities to adapt the way we do business. Restaurants in the quick service restaurant (QSR) industry are quickly adapting to the “new normal” by implementing new technology to ensure safe dining and enhance the customer experience."},"ctaText":{"en-US":"Read More"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5chb7t3RLEtZu2bby8azhY","type":"Entry","createdAt":"2021-06-14T12:36:09.604Z","updatedAt":"2021-06-14T12:36:09.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-digital-signage-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"![AU - How To Boost Retail Revenue With Occupancy Management and Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/5ll5NIUVhmBnSYtwyph8II/4f385335f770ed3b26688d84a164802b/AU_-_How_To_Boost_Retail_Revenue_With_Occupancy_Management_and_Digital_Signage.jpg)\\n\\n<a href=\\"https://www.walkbase.com/solutions/intellicount/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase IntelliCount</a> delivers powerful occupancy management for retailers and integrates easily withe Scala’s [digital signage solutions](https://www.scala.com/au/industries/retail/) to track store customers in real-time and display alerts and information for customers in-store.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","en-US":"![AU - How To Boost Retail Revenue With Occupancy Management and Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/5ll5NIUVhmBnSYtwyph8II/4f385335f770ed3b26688d84a164802b/AU_-_How_To_Boost_Retail_Revenue_With_Occupancy_Management_and_Digital_Signage.jpg)\\n\\n<a href=\\"https://www.walkbase.com/solutions/intellicount/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase IntelliCount</a> delivers powerful occupancy management for retailers and integrates easily withe Scala’s [digital signage solutions](https://www.scala.com/au/industries/retail/) to track store customers in real-time and display alerts and information for customers in-store.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"u8hLjmCaCOAzD5JUuxQlB","type":"Entry","createdAt":"2021-06-14T12:32:32.936Z","updatedAt":"2021-06-14T12:32:32.936Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1zWQomnqQbPEXBzkInLiWi"}}},"title":{"en-US":"How To Boost Retail Revenue With Occupancy Management and Digital Signage"},"description":{"en-US":"Real-time store occupancy measures and strong in-store communication are more crucial than ever to ensure a safe shopping experience and instil a sense of trust and safety for shoppers in retail stores. Occupancy management tools and dynamic digital signage are a powerful combination to create a sense of trust in brands and boost retail revenue. "},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"qQzDKOtS6M3OBHDxn96on","type":"Entry","createdAt":"2021-06-14T12:27:36.592Z","updatedAt":"2021-06-14T12:27:36.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-five-technologies-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"\\n![5 Technologies to Increase QSR Sales India - Infographics](//images.ctfassets.net/lx4pzcb22oh0/5wt19XjuD8odITFbp0gtXp/5629fe0bb420df40275dc876e245b7a8/IN_-_5_Technologies_to_Increase_QSR_Sales.jpg)\\n\\nMany large QSR chains across India have taken steps toward integration of web and mobile technologies with on-site technologies like digital signage and digital menu boards to create a seamless ordering and service experience. <a href=\\"https://bestmediainfo.com/2020/09/mcdonald-s-consolidates-its-media-aor-including-digital-with-madison-media/\\" rel=\\"nofollow\\" target=\\"_blank\\">McDonald’s India</a> recently realised the need for an enhanced digital marketing strategy for growth, while Pizza Hut is investing 95% of its total marketing budget in <a href=\\"https://www.financialexpress.com/brandwagon/pizza-huts-merrill-pereyra-on-the-need-to-adopt-digital-infrastructure-to-augment-sales/2080385/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital</a>. <a href=\\"https://cio.economictimes.indiatimes.com/news/strategy-and-management/how-digital-is-making-quick-service-restaurants-quicker-and-more-efficient/77077247\\" rel=\\"nofollow\\" target=\\"_blank\\">Domino’s</a> now forecasts each outlet’s demands based on behaviour analysis, historical data, and AI, while <a href=\\"https://www.restaurantindia.in/article/how-kfc-is-becoming-india-s-first-qsr-chain-to-go-completely-contactless-by-delivering-to-your-car-or-bike.13657\\" rel=\\"nofollow\\" target=\\"_blank\\">KFC</a> was among the first QSR chains in India to implement curbside order delivery and collection.\\n\\nDiscover how QSR chain Wendy’s transformed its restaurants with Scala in this [case study](https://www.scala.com/in/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>","in":"![5 Technologies to Increase QSR Sales India - Infographics](//images.ctfassets.net/lx4pzcb22oh0/5wt19XjuD8odITFbp0gtXp/5629fe0bb420df40275dc876e245b7a8/IN_-_5_Technologies_to_Increase_QSR_Sales.jpg)\\n\\nMany large QSR chains across India have taken steps toward integration of web and mobile technologies with on-site technologies like digital signage and digital menu boards to create a seamless ordering and service experience. <a href=\\"https://bestmediainfo.com/2020/09/mcdonald-s-consolidates-its-media-aor-including-digital-with-madison-media/\\" rel=\\"nofollow\\" target=\\"_blank\\">McDonald’s India</a> recently realised the need for an enhanced digital marketing strategy for growth, while Pizza Hut is investing 95% of its total marketing budget in <a href=\\"https://www.financialexpress.com/brandwagon/pizza-huts-merrill-pereyra-on-the-need-to-adopt-digital-infrastructure-to-augment-sales/2080385/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital</a>. <a href=\\"https://cio.economictimes.indiatimes.com/news/strategy-and-management/how-digital-is-making-quick-service-restaurants-quicker-and-more-efficient/77077247\\" rel=\\"nofollow\\" target=\\"_blank\\">Domino’s</a> now forecasts each outlet’s demands based on behaviour analysis, historical data, and AI, while <a href=\\"https://www.restaurantindia.in/article/how-kfc-is-becoming-india-s-first-qsr-chain-to-go-completely-contactless-by-delivering-to-your-car-or-bike.13657\\" rel=\\"nofollow\\" target=\\"_blank\\">KFC</a> was among the first QSR chains in India to implement curbside order delivery and collection.\\n\\nDiscover how QSR chain Wendy’s transformed its restaurants with Scala in this [case study](https://www.scala.com/in/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5r7Us4TGyBDCMNb9ZZweTa","type":"Entry","createdAt":"2021-06-14T12:26:15.761Z","updatedAt":"2021-06-14T12:26:15.761Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-five-technologies-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1L4FlbOD7n96N51hjCvR0f"}}},"title":{"en-US":"Five Technologies to Increase QSR Sales"},"description":{"en-US":"The quick service restaurant (QSR) industry in India is showing signs of recovery, with customers showing a gradual return to dining out in restaurants. It may still be some time before QSRs see full capacity again, but there are several ways they can leverage technology to attract customers and drive sales while ensuring a safe dining experience."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5CcU5zlrVKyt0UdTJcB528","type":"Entry","createdAt":"2021-06-14T12:10:00.591Z","updatedAt":"2021-06-14T12:10:00.591Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-revenue-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3KqB7dWJk9u2FrtqvoArgs"}}},"title":{"en-US":"How To Grow Retail Revenue With Lift & Learn and Digital Signage"},"description":{"en-US":"Even with the rapid rise of e-commerce, consumers still flock to brick-and-mortar retail outlets owing to the unique shopping experience that they get in a physical store. For many customers, the essence of shopping in a retail outlet lies in the charm of touching, feeling, and trying out items before purchasing."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2t7svdqHkZknl8ltP8q0c","type":"Entry","createdAt":"2021-06-14T12:00:28.469Z","updatedAt":"2021-06-14T12:00:47.173Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-fashion-store-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Customer experience has been shown to be the most significant factor in retailer success. Research by PWC highlights that more than [80% of American shoppers](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html) are willing to pay a premium for a better customer experience.\\n\\nHere, we explore how digital signage and retail marketing technology are the key to enhanced customer experiences.\\n\\n## Connection with customers through interactive signage\\nEngaging and informative digital signage is a critical element of the customer experience today. As digital signage has evolved to become more interactive, it has also created more opportunities to connect with customers. No longer just an attractive way to display information, digital retail technology in the form of interactive screens and kiosks allows customers to engage with retailers and brands across multiple touchpoints. \\n\\nInteractive kiosks in retail outlets can be used effectively in [assisted selling](https://www.scala.com/au/concepts/assisted-selling/) to enhance in-store service, delivering accurate product information and allowing customers to compare details between products and services. Interactive kiosks also allow customers to engage more deeply with the brand and explore independently. Assisted selling is especially helpful when buying and comparing high value products. By making the experience customer-centric, retailers can increase the perception of “time well spent” at their brick-and-mortar locations while building a more personal relationship with their shoppers. This leads to brand loyalty and increased perceived value of the brand or store.\\n\\n## Create personalised experiences with customer insights\\nInformation is power, and customer insights are a key piece of the customer experience puzzle because they enable deeper personalisation of the shopping experience. Some research reveals that as many as [75% of consumers](https://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/) are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Analytics gained through interactive kiosks, low-cost in-store sensors and AI technologies help enhance and personalise customer experience, empowering retailers to learn deeply about shopping preferences and behaviours. Today, sensor technology gives retailers unmatched insight into their shoppers’ behaviors and patterns, leading to hyper relevant location-based marketing within the store. \\n\\n## Digital signage helps curate a more impressive in-store experience\\nEnhanced retail experiences may incorporate a variety of different marketing technology concepts. Large-format digital signs quickly capture attention, and may display products and offers or deliver engaging ‘infotainment’ combined with sales messaging. High-impact creative content and visuals draw shoppers into the store with a secondary benefit of reinforcing brand recognition and visibility. \\n\\n## Creating intelligent signage ecosystems\\nRetailers often have multiple digital signs spread throughout their store — or multiple stores — that are connected to each other and controlled from a central system.  This makes them part of a larger “smarter signage” intelligent ecosystem. Through insightful analytics retail marketers can now gain a complete overview of the shopper journey and how customers discover products in the store, which enables them to map digital signage across store zones, departments, and different store locations in a way that complements the customer journey.\\n\\n## Conclusion: The future of retail is digital\\nIn the new era of retail, digital signage and interactive retail marketing technology will prove to be crucial in extending the customer journey, providing ongoing opportunities for customer connection both within and beyond the walls of brick-and-mortar retail stores. The winners will be the brands who can leverage technology to provide a truly omnichannel experience across all touchpoints.\\n\\n__Case study__: Discover how Flight Centre Australia used Scala’s digital signage solutions to integrate its 300 retail stores worldwide and engage savvy and connected world traveller clientele.\\n\\nSources:\\n·   \\thttps://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html\\n·  \\thttps://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/","en-US":"Customer experience has been shown to be the most significant factor in retailer success. Research by PWC highlights that more than [80% of American shoppers](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html) are willing to pay a premium for a better customer experience.\\n\\nHere, we explore how digital signage and retail marketing technology are the key to enhanced customer experiences.\\n\\n## Connection with customers through interactive signage\\nEngaging and informative digital signage is a critical element of the customer experience today. As digital signage has evolved to become more interactive, it has also created more opportunities to connect with customers. No longer just an attractive way to display information, digital retail technology in the form of interactive screens and kiosks allows customers to engage with retailers and brands across multiple touchpoints. \\n\\nInteractive kiosks in retail outlets can be used effectively in [assisted selling](https://www.scala.com/au/concepts/assisted-selling/) to enhance in-store service, delivering accurate product information and allowing customers to compare details between products and services. Interactive kiosks also allow customers to engage more deeply with the brand and explore independently. Assisted selling is especially helpful when buying and comparing high value products. By making the experience customer-centric, retailers can increase the perception of “time well spent” at their brick-and-mortar locations while building a more personal relationship with their shoppers. This leads to brand loyalty and increased perceived value of the brand or store.\\n\\n## Create personalised experiences with customer insights\\nInformation is power, and customer insights are a key piece of the customer experience puzzle because they enable deeper personalisation of the shopping experience. Some research reveals that as many as [75% of consumers](https://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/) are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Analytics gained through interactive kiosks, low-cost in-store sensors and AI technologies help enhance and personalise customer experience, empowering retailers to learn deeply about shopping preferences and behaviours. Today, sensor technology gives retailers unmatched insight into their shoppers’ behaviors and patterns, leading to hyper relevant location-based marketing within the store. \\n\\n## Digital signage helps curate a more impressive in-store experience\\nEnhanced retail experiences may incorporate a variety of different marketing technology concepts. Large-format digital signs quickly capture attention, and may display products and offers or deliver engaging ‘infotainment’ combined with sales messaging. High-impact creative content and visuals draw shoppers into the store with a secondary benefit of reinforcing brand recognition and visibility. \\n\\n## Creating intelligent signage ecosystems\\nRetailers often have multiple digital signs spread throughout their store — or multiple stores — that are connected to each other and controlled from a central system.  This makes them part of a larger “smarter signage” intelligent ecosystem. Through insightful analytics retail marketers can now gain a complete overview of the shopper journey and how customers discover products in the store, which enables them to map digital signage across store zones, departments, and different store locations in a way that complements the customer journey.\\n\\n## Conclusion: The future of retail is digital\\nIn the new era of retail, digital signage and interactive retail marketing technology will prove to be crucial in extending the customer journey, providing ongoing opportunities for customer connection both within and beyond the walls of brick-and-mortar retail stores. The winners will be the brands who can leverage technology to provide a truly omnichannel experience across all touchpoints.\\n\\n__Case study__: Discover how Flight Centre Australia used Scala’s digital signage solutions to integrate its 300 retail stores worldwide and engage savvy and connected world traveller clientele.\\n\\nSources:\\n·   \\thttps://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html\\n·  \\thttps://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZgcRj5f44P0ohkGY2Uax7","type":"Entry","createdAt":"2021-06-14T11:59:11.193Z","updatedAt":"2021-06-14T11:59:11.193Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-fashion-store-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1X6a8Vy4ll61YsiTke5AUC"}}},"title":{"en-US":"How Digital Signage is Paving the Path for Enhanced Customer Experiences"},"description":{"en-US":"As the retail world has changed rapidly over recent months with the effects of the COVID-19 pandemic, it has become even more important for retail businesses to consider and invest in new technology to continue to deliver exceptional customer experiences."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3AydVtYvwWWczAyZwD8EIr","type":"Entry","createdAt":"2021-06-14T11:08:41.760Z","updatedAt":"2021-06-14T11:08:41.760Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-features-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>","en-US":"The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>\\n","in":"\\nThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>\\n","sg":"The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\n\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\n\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\n\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\n\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1dyufN4VIrWhl80dLJLUNm","type":"Entry","createdAt":"2021-06-14T11:07:12.450Z","updatedAt":"2021-06-14T11:07:12.450Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-features-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3yMnuRNrqVpg7imkCC3cXC"}}},"title":{"en-US":"Top 5 Features to Consider Before Investing in a Digital Signage Software Solution"},"description":{"en-US":"Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1X5qkK7RDcu3B3FsMUHVte","type":"Entry","createdAt":"2021-06-14T10:50:43.500Z","updatedAt":"2021-06-14T10:55:43.980Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-workplace-digital-signage-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Apart from emails and chatting apps, digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information. Studies show that companies can witness up to 83 percent recall rate when information is provided through digital signage. \\n\\nLet us explore specific ways in which [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can help to enhance internal communication.\\n\\n## Update of real-time information\\nThe pandemic has altered the way offices function. Workplaces now need to have tiered systems, safe distancing measures and limited population within the office. Workplace digital signage can be used to share real-time information such as the number of people in a particular room or across different levels, and the availability of meeting rooms/facilities . Providing live data is an excellent way to keep employees alert and engaged.  \\n\\n## Safeguard health and wellbeing\\nWorkplace digital signage can be utilized to remind employees on the various precautionary measures to take to safeguard their health and wellbeing. For instance, reminders to wash hands, maintain social distancing and personal hygiene can be prominently displayed on screens throughout the office.\\n\\nWith its plethora of design features, vibrant and dynamic messages on digital screens capture attention much better, compared to traditional email communication.\\n\\n## Highlight Employee Contributions \\nEmployee recognition is a great way to maximise ROI, as motivated employees tend to perform better and more efficiently. Employee recognition signals that leadership is proud of its employees and places value on their contributions. In this regard, [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can be utilised to display a high-impact announcement to spotlight a team or individual who has delivered outstanding results.\\n\\n## Promote employee engagement\\nDigital signage can be utilized to help promote employee engagement by featuring employee profiles on a regular basis. These profiles may include name, department, what they do for the company, achievements, personal fun facts etc.\\n\\nAnother eye-catching technique is to get quotes from a highlighted employee about what they do, their aspirations or how they view their purpose at the company. \\n\\n## Celebrate corporate milestones\\nHelp turn traditional newsletters into a dynamic and appealing must-read component with digital signage. Highlight corporate milestones in an attractive and engaging manner to garner better attention and readership.\\n\\nVisual content is far easier for most people to consume, which is why 80% of marketers use visual content, and video is now more popular than blogging in social media marketing.\\n\\n## Amplify company’s brand story\\nDigital signage is an effective medium for internal brand storytelling to improve employee engagement. Prominently displaying the company’s vision, mission and strategic goals will help strengthen your brand from the inside out. People who believe in and align with the vision and mission of the company where they work are more likely to be more productive and display higher retention rates.\\n\\n## Conclusion\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, digital signage for internal communications opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of [corporate communications digital signage solutions](https://www.scala.com/in/industries/corporate-communications/) to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","in":"Apart from emails and chatting apps, digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information. Studies show that companies can witness up to 83 percent recall rate when information is provided through digital signage. \\n\\nLet us explore specific ways in which [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can help to enhance internal communication.\\n\\n## Update of real-time information\\nThe pandemic has altered the way offices function. Workplaces now need to have tiered systems, safe distancing measures and limited population within the office. Workplace digital signage can be used to share real-time information such as the number of people in a particular room or across different levels, and the availability of meeting rooms/facilities . Providing live data is an excellent way to keep employees alert and engaged.  \\n\\n## Safeguard health and wellbeing\\nWorkplace digital signage can be utilized to remind employees on the various precautionary measures to take to safeguard their health and wellbeing. For instance, reminders to wash hands, maintain social distancing and personal hygiene can be prominently displayed on screens throughout the office.\\n\\nWith its plethora of design features, vibrant and dynamic messages on digital screens capture attention much better, compared to traditional email communication.\\n\\n## Highlight Employee Contributions \\nEmployee recognition is a great way to maximise ROI, as motivated employees tend to perform better and more efficiently. Employee recognition signals that leadership is proud of its employees and places value on their contributions. In this regard, [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can be utilised to display a high-impact announcement to spotlight a team or individual who has delivered outstanding results.\\n\\n## Promote employee engagement\\nDigital signage can be utilized to help promote employee engagement by featuring employee profiles on a regular basis. These profiles may include name, department, what they do for the company, achievements, personal fun facts etc.\\n\\nAnother eye-catching technique is to get quotes from a highlighted employee about what they do, their aspirations or how they view their purpose at the company. \\n\\n## Celebrate corporate milestones\\nHelp turn traditional newsletters into a dynamic and appealing must-read component with digital signage. Highlight corporate milestones in an attractive and engaging manner to garner better attention and readership.\\n\\nVisual content is far easier for most people to consume, which is why 80% of marketers use visual content, and video is now more popular than blogging in social media marketing.\\n\\n## Amplify company’s brand story\\nDigital signage is an effective medium for internal brand storytelling to improve employee engagement. Prominently displaying the company’s vision, mission and strategic goals will help strengthen your brand from the inside out. People who believe in and align with the vision and mission of the company where they work are more likely to be more productive and display higher retention rates.\\n\\n## Conclusion\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, digital signage for internal communications opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of [corporate communications digital signage solutions](https://www.scala.com/in/industries/corporate-communications/) to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6E5a4GMcx3RAiJraM0EjZS","type":"Entry","createdAt":"2021-06-14T10:47:07.137Z","updatedAt":"2021-06-14T10:55:34.530Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-workplace-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"lrGkjVklNIkDhRGpoATCY"}}},"title":{"en-US":"Workplace Digital Signage – The Perfect Answer To Enhance Internal Communication"},"description":{"en-US":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2otR94drf2xRXoBsAybjlK","type":"Entry","createdAt":"2021-06-14T10:20:10.635Z","updatedAt":"2021-06-14T10:20:10.635Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-corporate-digitnal-signage-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, corporate digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information.\\n\\nHere are several examples of how corporate digital signage can address internal communication:\\n\\n●\\t__Informing__ your team of company announcements, job openings etc.\\n●\\t__Inspiring__ your team by displaying goals, accomplishments or motivational quotes \\n●\\t__Entertaining__ your team with social media feeds, live hashtag walls or team photos\\n\\n## Improve Inter-organisational Cohesion\\n\\nCorporate digital signage could be used to improve inter-organisational cohesion and collaboration efforts within a company. Placed in strategic locations throughout the premises, a digital signage solution can display important information such as: meeting times and venues, weather forecast, health and safety reminders etc., while creating a sense of unity amongst your employees.\\n\\nAdopting digital signage smartly can also help to unify your employees and break-down “silo mentality”, commonly seen in large organisations.\\n\\n## Streamline Internal Communication\\n\\nEnterprise [digital signage software](https://www.scala.com/sg/products/software/) could be a very effective tool used to streamline internal communication and improve reception design in the workplace.\\n\\nDigital signage in the workplace can quickly inform employees about the latest corporate news, welcome visitors and convey a dynamic brand image. The platform allows you to broadcast videos or even update useful content such as the latest weather, news, social feeds, etc.) on digital screens throughout the office. For visitors and employees alike, digital signage can be a great vehicle to showcase the brand image and circulate internal communications in the workplace.\\n\\n## Enhance Employee Engagement\\n\\nA Harvard Business Review report noted that employee engagement is among the top three indicators of success. This is where digital signage can become a pivotal aspect of your communications, capturing 400% more attention than other communications and delivering messages people remember.\\n\\nCorporate digital signage may be used to remind employees about the company’s vision, mission and values, thereby fostering a stronger bond between employees and the company. \\n\\n## Drive Intranet and Website Traffic\\n\\nExtending traditional desktop communications to digital signage solutions can catapult your communications forward to reach employees and drive greater traffic to your intranet and corporate website.\\n\\nDisplaying employee spotlight features, newsletters and product launches on digital screens throughout the workplace helps to advertise content and direct people to find out more from the intranet or corporate webpage, hence boosting intranet adoption and website traffic.\\n\\n## Conclusion\\n\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, [corporate digital signage for company communications](https://www.scala.com/sg/industries/corporate-communications/) opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of corporate digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","sg":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, corporate digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information.\\n\\nHere are several examples of how corporate digital signage can address internal communication:\\n\\n●\\t__Informing__ your team of company announcements, job openings etc.\\n●\\t__Inspiring__ your team by displaying goals, accomplishments or motivational quotes \\n●\\t__Entertaining__ your team with social media feeds, live hashtag walls or team photos\\n\\n## Improve Inter-organisational Cohesion\\n\\nCorporate digital signage could be used to improve inter-organisational cohesion and collaboration efforts within a company. Placed in strategic locations throughout the premises, a digital signage solution can display important information such as: meeting times and venues, weather forecast, health and safety reminders etc., while creating a sense of unity amongst your employees.\\n\\nAdopting digital signage smartly can also help to unify your employees and break-down “silo mentality”, commonly seen in large organisations.\\n\\n## Streamline Internal Communication\\n\\nEnterprise [digital signage software](https://www.scala.com/sg/products/software/) could be a very effective tool used to streamline internal communication and improve reception design in the workplace.\\n\\nDigital signage in the workplace can quickly inform employees about the latest corporate news, welcome visitors and convey a dynamic brand image. The platform allows you to broadcast videos or even update useful content such as the latest weather, news, social feeds, etc.) on digital screens throughout the office. For visitors and employees alike, digital signage can be a great vehicle to showcase the brand image and circulate internal communications in the workplace.\\n\\n## Enhance Employee Engagement\\n\\nA Harvard Business Review report noted that employee engagement is among the top three indicators of success. This is where digital signage can become a pivotal aspect of your communications, capturing 400% more attention than other communications and delivering messages people remember.\\n\\nCorporate digital signage may be used to remind employees about the company’s vision, mission and values, thereby fostering a stronger bond between employees and the company. \\n\\n## Drive Intranet and Website Traffic\\n\\nExtending traditional desktop communications to digital signage solutions can catapult your communications forward to reach employees and drive greater traffic to your intranet and corporate website.\\n\\nDisplaying employee spotlight features, newsletters and product launches on digital screens throughout the workplace helps to advertise content and direct people to find out more from the intranet or corporate webpage, hence boosting intranet adoption and website traffic.\\n\\n## Conclusion\\n\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, [corporate digital signage for company communications](https://www.scala.com/sg/industries/corporate-communications/) opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of corporate digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7eADpAMzHVK9Z1wRu9e8wO","type":"Entry","createdAt":"2021-06-14T10:16:06.757Z","updatedAt":"2021-06-14T10:16:35.545Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-corporate-digitnal-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2kojaXNCtQQwOF9f6zSLQR"}}},"title":{"en-US":"4 Ways How Corporate Digital Signage Can Improve Internal Communications"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1s62X2ZamDD2hFHAULca76","type":"Entry","createdAt":"2021-06-14T09:57:24.055Z","updatedAt":"2021-06-14T09:57:24.055Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-outdoor-advertising-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Since the 1990s, out-of-home (OOH) advertising has evolved radically as advertisers jumped on the digital bandwagon to harness new technologies to make advertising more engaging and attractive. These days, brands are utilizing augmented and virtual reality to push the boundaries of effective OOH advertising. \\n\\nLet us now study the key facets of digital outdoor advertising in this guide.\\n\\n## What is Digital Outdoor Advertising?\\n\\nDigital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.\\n\\nDigital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that [OOH advertising](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/) delivers quadrupled activity on a dollar spent compared to its offline competitors - TV, radio, and print1.\\n\\n## How does DOOH benefit brands?\\n\\nThe outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships. \\n\\nOne of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium. \\n\\nIn the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. [Digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) became the go-to option to display safety measures and public health messages.\\n\\n## What types of DOOH spaces are there?\\n\\nThere are many types of digital outdoor advertising options to choose from. Digital billboards are the most common because of their visibility and ability to reach a large audience at any one time. However, there are more options to choose from, depending on your target audience. \\n\\n## How much does it cost?\\n\\nBillboards are highly in demand in India. The cost will depend on the city, whether it is a prime location in the city, the amount of time, the space size, etc. The starting cost for hoardings in Delhi is around Rs 90,000 (<a href=\\"https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/</a>). The price will be lower in a non-metro city. \\n\\nUnlike online ads, [digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) is physical and fixed. Therefore, it commands a premium. \\n\\nCurrently, DOOH makes up about three to five percent of India’s overall OOH revenue and is expected to grow with the accelerating adoption of technology in advertising.\\n\\n## Why choose DOOH over traditional OOH?\\n\\nWhile traditional OOH is still preferred due to its lower cost, it offers limited capabilities. It provides limited scope for creativity and does not provide any data metrics to understand its performance. On the other hand, DOOH ads embrace a lot more than plain images. They can also display videos, animation, interactive games, statistics, infographics, etc.\\n\\nDigital screen ads have two times the likelihood of being seen and are 2.5 times more impactful as well3. They are also fully visible in one viewing.\\n\\n## Current DOOH Trends \\n\\nAccording to a FICCI 2020 report (pre-pandemic), DOOH accounted for two percent of India’s overall OOH revenue of Rs 1 billion. By 2022, the DOOH market is forecasted to grow at a CAGR of 33 percent and double in size4. The expansion of air travel and retail spaces will help to boost growth for DOOH.\\n\\n## Programmatic DOOH\\n\\nProgrammatic DOOH refers to the automated buying, selling, and delivery of OOH advertising. Buyers will set conditions under which they want to buy media, and when those conditions are met, ads are purchased automatically.\\n\\n### Conclusion\\n\\nWith the emergence of new technologies, digital outdoor advertising is becoming an exciting medium for brands to boost brand visibility and organize targeted advertising campaigns. \\n\\nLearn more about how Scala assisted a multi-purpose stadium with its digital technology [here](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/).\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.entrepreneur.com/article/345228\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.entrepreneur.com/article/345228</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">http://www.ficci.in/ficci-in-news-page.asp?nid=21043</a></p>\\n","in":"Since the 1990s, out-of-home (OOH) advertising has evolved radically as advertisers jumped on the digital bandwagon to harness new technologies to make advertising more engaging and attractive. These days, brands are utilizing augmented and virtual reality to push the boundaries of effective OOH advertising. \\n\\nLet us now study the key facets of digital outdoor advertising in this guide.\\n\\n## What is Digital Outdoor Advertising?\\n\\nDigital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.\\n\\nDigital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that [OOH advertising](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/) delivers quadrupled activity on a dollar spent compared to its offline competitors - TV, radio, and print1.\\n\\n## How does DOOH benefit brands?\\n\\nThe outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships. \\n\\nOne of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium. \\n\\nIn the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. [Digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) became the go-to option to display safety measures and public health messages.\\n\\n## What types of DOOH spaces are there?\\n\\nThere are many types of digital outdoor advertising options to choose from. Digital billboards are the most common because of their visibility and ability to reach a large audience at any one time. However, there are more options to choose from, depending on your target audience. \\n\\n## How much does it cost?\\n\\nBillboards are highly in demand in India. The cost will depend on the city, whether it is a prime location in the city, the amount of time, the space size, etc. The starting cost for hoardings in Delhi is around Rs 90,000 (<a href=\\"https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/</a>). The price will be lower in a non-metro city. \\n\\nUnlike online ads, [digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) is physical and fixed. Therefore, it commands a premium. \\n\\nCurrently, DOOH makes up about three to five percent of India’s overall OOH revenue and is expected to grow with the accelerating adoption of technology in advertising.\\n\\n## Why choose DOOH over traditional OOH?\\n\\nWhile traditional OOH is still preferred due to its lower cost, it offers limited capabilities. It provides limited scope for creativity and does not provide any data metrics to understand its performance. On the other hand, DOOH ads embrace a lot more than plain images. They can also display videos, animation, interactive games, statistics, infographics, etc.\\n\\nDigital screen ads have two times the likelihood of being seen and are 2.5 times more impactful as well3. They are also fully visible in one viewing.\\n\\n## Current DOOH Trends \\n\\nAccording to a FICCI 2020 report (pre-pandemic), DOOH accounted for two percent of India’s overall OOH revenue of Rs 1 billion. By 2022, the DOOH market is forecasted to grow at a CAGR of 33 percent and double in size4. The expansion of air travel and retail spaces will help to boost growth for DOOH.\\n\\n## Programmatic DOOH\\n\\nProgrammatic DOOH refers to the automated buying, selling, and delivery of OOH advertising. Buyers will set conditions under which they want to buy media, and when those conditions are met, ads are purchased automatically.\\n\\n### Conclusion\\n\\nWith the emergence of new technologies, digital outdoor advertising is becoming an exciting medium for brands to boost brand visibility and organize targeted advertising campaigns. \\n\\nLearn more about how Scala assisted a multi-purpose stadium with its digital technology [here](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/).\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.entrepreneur.com/article/345228\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.entrepreneur.com/article/345228</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">http://www.ficci.in/ficci-in-news-page.asp?nid=21043</a></p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NzNfVlUcZO6Wqp4LEzrLD","type":"Entry","createdAt":"2021-06-14T09:56:10.733Z","updatedAt":"2021-06-14T09:56:10.733Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-outdoor-advertising-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"788AezFQKmXKqTQKFZlJog"}}},"title":{"en-US":"The Complete Guide to Digital Outdoor Advertising"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1s1ZI9Z7iHHblpQVdfBDX7","type":"Entry","createdAt":"2021-06-14T09:40:17.357Z","updatedAt":"2021-06-14T09:40:17.357Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-8-benefits-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"The world of static signs is almost over. Dynamic messaging is now the way forward. If you are a retailer, then, as a commercial entity, one of the best investments to boost your sales and marketing is investing in retail digital signage. \\n\\nDigital signage come in many forms, including screens, LED displays and touch-based interactive systems. [Retail digital signage solutions](https://www.scala.com/au/industries/retail/) enable retailers to access several features that would be impossible with static displays. \\n\\nLet us take a look at several key advantages of retail digital signage.\\n\\n## 1. Interactive Displays\\n\\nDigital signage is becoming omnipresent, mainly due to their high interactivity. They elevate the customer experience by enabling simple touch interactions and personalisations. \\n\\nDynamic messaging is noticed five to 10 times more than static media, while messaging recall is two to five times1. As such, digital signage strategically placed outside your store or at the mall entrance can entice customers to visit your outlet. \\n\\n## 2. Advertising\\n\\nRetail digital signage can give that slight push to undecided shoppers. Give them a glimpse of your brand’s sale dates, expected stock, last year’s sale reviews, upcoming deals or offers, etc. Place this information at the store entrance and watch how customers walking by will take notice. \\n\\nFurther, adding a call to action helps to translate keen interest into a sale. For example, you may add a QR code that directs customers to the store website or to a page where they can input their contact details and sign up for notifications on upcoming sales.\\n\\n## 3. Mall Navigation\\nWith the objective of attracting more customers and prolonging their time spent at the mall, mall developers and operators are looking to provide a unique shopping and entertainment experience with strong branding and clear directional signage to enhance the shopping experience and help visitors to move around the mall easily. In this regard, an interactive wayfinding digital signage enables visitors to see dynamic paths on how to get somewhere from their current location.\\n\\n## 4. Point-of-Sale Content Placement\\n\\nInstead of having sales executives persuading people to try out new products while standing in the checkout queue, consider utilizing digital signage \\\\ to promote products. Sixty-six percent of customers said they would be convinced to buy products advertised through digital signage2. Point-of-sale (PoS) retail digital signage is prevalent among food joints in getting people to make additions to their order.\\n\\nAnother 66 percent of shoppers3 even said that they do not want human interactions while shopping, hence companies can maximize sales through PoS advertising.\\n\\n## 5. Customize Content\\n\\nUnlike static signages, digital ones can be customized in multiple ways. You can target based on peak hours/days, demographics, demand-supply, competition, etc. With [retail digital signage](https://www.scala.com/in/casestudies/flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores/) you can switch from one message to another with just a click. You can even tailor the content to attract specific customers who may be window-shopping in your store.\\n\\n## 6. Product Information\\n\\nCustomers nowadays are looking up product information even when they are inside a store. Digital signage solutions can be utilized to display product information and can even help customers to compare products quickly. \\n\\nA study found that 75 percent of shoppers4 would like hand-held or fixed devices to browse inventory and prices while shopping. This takes off the burden from sales staff in having to attend to all customers during peak hours. \\n\\n## 7. Analytics\\n\\nOne of the key benefits of digital signage is the ability to understand data. It can show you which products have been searched for the most or which product advertisement did not perform as expected. Accordingly, retailers can alter their offers or promotions based on the data. These analytics can help in improving sales and keeping them consistent.\\n\\n## 8. Connect Offline to Online\\n\\nBrands can use retail digital signage to connect their offline presence with their online stores. If a product is not available in-store or too many people are waiting in line, lead them to your online alternatives such as your e-commerce store or your social media pages. \\n\\n[Retail digital signage solutions](https://www.scala.com/au/industries/retail/) offer convenience, flexibility, and help to enhance the shopping experience. With the right strategies, retailers can drastically improve the shopping experience and grow their brand. Explore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSource:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.shopify.com.au/retail/digital-signage-is-it-worth-the-investment-and-how-can-retailers-use-it</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>","en-US":"The world of static signs is almost over. Dynamic messaging is now the way forward. If you are a retailer, then, as a commercial entity, one of the best investments to boost your sales and marketing is investing in retail digital signage. \\n\\nDigital signage come in many forms, including screens, LED displays and touch-based interactive systems. [Retail digital signage solutions](https://www.scala.com/au/industries/retail/) enable retailers to access several features that would be impossible with static displays. \\n\\nLet us take a look at several key advantages of retail digital signage.\\n\\n## 1. Interactive Displays\\n\\nDigital signage is becoming omnipresent, mainly due to their high interactivity. They elevate the customer experience by enabling simple touch interactions and personalisations. \\n\\nDynamic messaging is noticed five to 10 times more than static media, while messaging recall is two to five times1. As such, digital signage strategically placed outside your store or at the mall entrance can entice customers to visit your outlet. \\n\\n## 2. Advertising\\n\\nRetail digital signage can give that slight push to undecided shoppers. Give them a glimpse of your brand’s sale dates, expected stock, last year’s sale reviews, upcoming deals or offers, etc. Place this information at the store entrance and watch how customers walking by will take notice. \\n\\nFurther, adding a call to action helps to translate keen interest into a sale. For example, you may add a QR code that directs customers to the store website or to a page where they can input their contact details and sign up for notifications on upcoming sales.\\n\\n## 3. Mall Navigation\\nWith the objective of attracting more customers and prolonging their time spent at the mall, mall developers and operators are looking to provide a unique shopping and entertainment experience with strong branding and clear directional signage to enhance the shopping experience and help visitors to move around the mall easily. In this regard, an interactive wayfinding digital signage enables visitors to see dynamic paths on how to get somewhere from their current location.\\n\\n## 4. Point-of-Sale Content Placement\\n\\nInstead of having sales executives persuading people to try out new products while standing in the checkout queue, consider utilizing digital signage \\\\ to promote products. Sixty-six percent of customers said they would be convinced to buy products advertised through digital signage2. Point-of-sale (PoS) retail digital signage is prevalent among food joints in getting people to make additions to their order.\\n\\nAnother 66 percent of shoppers3 even said that they do not want human interactions while shopping, hence companies can maximize sales through PoS advertising.\\n\\n## 5. Customize Content\\n\\nUnlike static signages, digital ones can be customized in multiple ways. You can target based on peak hours/days, demographics, demand-supply, competition, etc. With [retail digital signage](https://www.scala.com/in/casestudies/flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores/) you can switch from one message to another with just a click. You can even tailor the content to attract specific customers who may be window-shopping in your store.\\n\\n## 6. Product Information\\n\\nCustomers nowadays are looking up product information even when they are inside a store. Digital signage solutions can be utilized to display product information and can even help customers to compare products quickly. \\n\\nA study found that 75 percent of shoppers4 would like hand-held or fixed devices to browse inventory and prices while shopping. This takes off the burden from sales staff in having to attend to all customers during peak hours. \\n\\n## 7. Analytics\\n\\nOne of the key benefits of digital signage is the ability to understand data. It can show you which products have been searched for the most or which product advertisement did not perform as expected. Accordingly, retailers can alter their offers or promotions based on the data. These analytics can help in improving sales and keeping them consistent.\\n\\n## 8. Connect Offline to Online\\n\\nBrands can use retail digital signage to connect their offline presence with their online stores. If a product is not available in-store or too many people are waiting in line, lead them to your online alternatives such as your e-commerce store or your social media pages. \\n\\n[Retail digital signage solutions](https://www.scala.com/au/industries/retail/) offer convenience, flexibility, and help to enhance the shopping experience. With the right strategies, retailers can drastically improve the shopping experience and grow their brand. Explore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSource:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.shopify.com.au/retail/digital-signage-is-it-worth-the-investment-and-how-can-retailers-use-it</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Ur99NQS0V4qUvtriudWxK","type":"Entry","createdAt":"2021-06-14T09:39:10.980Z","updatedAt":"2021-06-14T09:39:10.980Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resources-8-benefits-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7saPW2B8FoOB5kkIwc2lIs"}}},"title":{"en-US":"8 Benefits of Retail Digital Signage"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1BvrpcgO2gOGBnsITzGgnv","type":"Entry","createdAt":"2021-06-14T09:32:26.527Z","updatedAt":"2021-06-14T09:32:26.527Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-pos-tablets-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","en-US":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","in":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","sg":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DglB2yWUlNGemWXNs62OW","type":"Entry","createdAt":"2021-06-14T09:30:49.340Z","updatedAt":"2021-06-14T09:30:49.340Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-retail-pos-tablets-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"52Sh0U3JYYyBQOWoKsdhwM"}}},"title":{"en-US":"5 Ways In-store Tablets Can Transform the Retail Experience"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"79IvejygwZhHxLQjemZH6y","type":"Entry","createdAt":"2021-06-14T09:16:32.435Z","updatedAt":"2021-06-14T09:16:32.435Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-4-ways-a-food-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"To cope with changing consumer preferences and increasing competition, the pressure is on for restaurants to find new ways to increase revenue and boost customer satisfaction so they can stay ahead of the competition. Restaurant technology has advanced significantly over the last few years, and developers are pushing the boundaries of innovation to create solutions that will help restaurants achieve success.\\n\\nOne of these innovative solutions is the food ordering kiosk, typically considered to be touchscreen computers that allow customers to enter an order into the computer on their own. Many studies have shown that these kiosks are very useful in elevating the customer experience and improving efficiency.\\n\\nAccording to the National Restaurant Association, [self-serving kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) have reduced costs at restaurants by $3 billion per year and have increased convenience for customers. It is little wonder, then, that there has been a huge uptick in the deployment of self-ordering kiosks, especially at quick service restaurants (QSRs) and restaurant chains.\\n\\nThe Asia-Pacific Kiosk Market is expected to witness market growth of 26.2% CAGR during the forecast period (2017-2023).  Within the Asia-Pacific region, countries such as China, Japan, India, Australia and Singapore have a good number of kiosk installations owing to technological advancements and emergence of new business models.\\n\\nLet us now explore four ways in which food ordering kiosks can help QSRs and restaurants scale up their businesses:\\n\\n### Reduce Ordering Time\\nSelf-serving kiosks help customers navigate the menu easily. Decreased wait times, improved order accuracy and increased speed of service all contribute towards improved customer experience. When used in combination with front-of-house staff, kiosks are excellent at minimising queues. The ordering process is streamlined through self-ordering kiosks which in turn, gets meals to customers faster.\\n\\n### Increased Order Size\\nFood ordering kiosks using smart technology can predict which products customers want to order. This helps in upselling and cross-selling, resulting in guests buying an extra drink or adding on that dessert item they never thought they needed, thus pushing up sales and revenue for restaurants and QSRs. \\nIn addition, in the absence of face-to-face interaction, guests often feel more at ease, leading to an increase in order size.\\n\\n### Intelligent Guest Insights\\nSelf-serving kiosks can provide actionable and intelligent insights into guest behaviour, such as food preferences for specific customer segments, most popular add-ons, most ideal time of the day to launch a promotion and so on. Real time insights can help restaurants track inventory levels, streamline operations and optimise product offerings.\\n\\n### Assistive & Safer Experience\\nIn a post-COVID world, restaurants and QSRs across the world are reopening responsibly and are displaying greater sensitivity towards guest safety. Self-ordering kiosks nowadays are integrated with sensors and assistive technologies, allowing guests who are visually or hearing impaired to order conveniently, and at the same time helping to maintain social distancing. \\n\\n### Conclusion\\nIn conclusion, the chase is always on for restaurants to find new ways to increase revenue and improve customer satisfaction. By giving customers more control over the ordering process, enhancing order accuracy and reducing waiting times, food ordering kiosks provide an ideal solution to achieve these goals.\\n\\nClick [here](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/) to find out how Scala assisted international food chain Wendy’s to stay ahead of the QSR competition in the digital signage revolution.\\n\\nFurther delight your customers with Scala’s latest [LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior</a></p>\\n","sg":"To cope with changing consumer preferences and increasing competition, the pressure is on for restaurants to find new ways to increase revenue and boost customer satisfaction so they can stay ahead of the competition. Restaurant technology has advanced significantly over the last few years, and developers are pushing the boundaries of innovation to create solutions that will help restaurants achieve success.\\n\\nOne of these innovative solutions is the food ordering kiosk, typically considered to be touchscreen computers that allow customers to enter an order into the computer on their own. Many studies have shown that these kiosks are very useful in elevating the customer experience and improving efficiency.\\n\\nAccording to the National Restaurant Association, [self-serving kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) have reduced costs at restaurants by $3 billion per year and have increased convenience for customers. It is little wonder, then, that there has been a huge uptick in the deployment of self-ordering kiosks, especially at quick service restaurants (QSRs) and restaurant chains.\\n\\nThe Asia-Pacific Kiosk Market is expected to witness market growth of 26.2% CAGR during the forecast period (2017-2023).  Within the Asia-Pacific region, countries such as China, Japan, India, Australia and Singapore have a good number of kiosk installations owing to technological advancements and emergence of new business models.\\n\\nLet us now explore four ways in which food ordering kiosks can help QSRs and restaurants scale up their businesses:\\n\\n### Reduce Ordering Time\\nSelf-serving kiosks help customers navigate the menu easily. Decreased wait times, improved order accuracy and increased speed of service all contribute towards improved customer experience. When used in combination with front-of-house staff, kiosks are excellent at minimising queues. The ordering process is streamlined through self-ordering kiosks which in turn, gets meals to customers faster.\\n\\n### Increased Order Size\\nFood ordering kiosks using smart technology can predict which products customers want to order. This helps in upselling and cross-selling, resulting in guests buying an extra drink or adding on that dessert item they never thought they needed, thus pushing up sales and revenue for restaurants and QSRs. \\nIn addition, in the absence of face-to-face interaction, guests often feel more at ease, leading to an increase in order size.\\n\\n### Intelligent Guest Insights\\nSelf-serving kiosks can provide actionable and intelligent insights into guest behaviour, such as food preferences for specific customer segments, most popular add-ons, most ideal time of the day to launch a promotion and so on. Real time insights can help restaurants track inventory levels, streamline operations and optimise product offerings.\\n\\n### Assistive & Safer Experience\\nIn a post-COVID world, restaurants and QSRs across the world are reopening responsibly and are displaying greater sensitivity towards guest safety. Self-ordering kiosks nowadays are integrated with sensors and assistive technologies, allowing guests who are visually or hearing impaired to order conveniently, and at the same time helping to maintain social distancing. \\n\\n### Conclusion\\nIn conclusion, the chase is always on for restaurants to find new ways to increase revenue and improve customer satisfaction. By giving customers more control over the ordering process, enhancing order accuracy and reducing waiting times, food ordering kiosks provide an ideal solution to achieve these goals.\\n\\nClick [here](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/) to find out how Scala assisted international food chain Wendy’s to stay ahead of the QSR competition in the digital signage revolution.\\n\\nFurther delight your customers with Scala’s latest [LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior</a></p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4KndoYQo18RfgljUvPZ7A1","type":"Entry","createdAt":"2021-06-14T09:12:32.884Z","updatedAt":"2021-06-14T09:12:32.884Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-4-ways-a-food-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5coThF3Uo1O1eE0ehWGzu0"}}},"title":{"en-US":"4 Ways A Food Ordering Kiosk Can Boost A Restaurant\'s Business"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ZJfk6hr7pwG3LvsnTQqhx","type":"Entry","createdAt":"2021-06-14T08:29:58.827Z","updatedAt":"2021-06-14T08:31:55.068Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-saas-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"d4M6Wp6R5ZLNLjo8V8yIY"}}},"title":{"en-US":"Top 5 Advantages of Digital Signage Software-as-a-Service (SaaS)"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6bqZ3upB1uDgy9ko5Kpvcy","type":"Entry","createdAt":"2021-06-14T08:31:40.187Z","updatedAt":"2021-06-14T08:31:40.187Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-saas-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/au/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/au/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","en-US":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/sg/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/sg/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","in":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/in/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/in/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","sg":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/sg/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/sg/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2foampdXymlsPhtyG98VRu","type":"Entry","createdAt":"2021-06-14T08:03:14.023Z","updatedAt":"2021-06-14T08:03:14.023Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-signage-in-universities-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"To better engage with tech-savvy students, universities in India are embracing digital signage to become a modern, stimulating environment to learn, work and grow. With the latest digital signage technologies, universities can communicate quickly and effectively with students, teachers, and visitors.\\n\\nThe statistics in support of leveraging digital technology to aid learning are remarkable. According to McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey, 84% of students reported that technology helps their professors and teaching assistants to be more efficient and effective in teaching classes, and 86% agreed that technology helps them to be more efficient and effective students. 46% said that technology helps improve confidence and 45% revealed that it helps reduce stress.\\n\\nIn this article, we explore several ways that digital signage can be used for the modern university.\\n\\n## Design dynamic and engaging content\\nDigital signage is a network of screens that shows deliberate content to those walking by in a passive, non-intrusive way. The beauty of digital signage scheduling is that it allows you to pepper the essential with the engaging. Unlike emails, handouts and even mobile apps, digital signage enables the creation of dynamic and visually stimulating content to elicit audience response and drive action.\\n\\nFurthermore, with flexible [cloud-based digital signage](https://www.scala.com/in/products/saas/ \\"Cloud-based Digital Signage\\"), any authorized person can easily control the entire network of screens from any internet-accessible location, while enabling customized content for specific audiences based on screen location. This allows administrators from different departments to curate information that is pertinent to their target audiences, such as setting content specific to those who frequent any given building or location on campus. \\n\\n## Create a great first impression\\nAs students, visitors and faculty enter the school, greeting them with a warm welcome message and school news headlines on outdoor digital signage is an excellent way to make a solid impression. Digital screens located in the lobby can feature a live news feed to entertain and inform visitors and provide a pleasing atmosphere while reinforcing your university’s brand.\\n\\n## Provide dynamic wayfinding\\nInteractive wayfinding kiosks utilising [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets\\") located throughout the campus are a fantastic way to help students, visitors and faculty locate destinations and find their way around. Maps and directions can be easily updated. In addition, walking times to the nearest coffee joint along the way can be featured, improving the campus experience.\\n\\n## Promote campus safety\\nProviding a safe and secure environment to study and work is a top priority for any educational institution. Digital signage helps to achieve this goal by easily integrating with an emergency alert system that immediately communicates emergencies, for example, incidence of fire and school closings. Digital signage for universities can also efficiently communicate emergency contact information, emergency plans, campus maps, and real-time messages about what students and faculty should do in a certain situation.\\n\\n## Communicate campus events\\nUniversities are always buzzing with events, and digital signage is a powerful platform to promote these events and provide your audience with useful and timely updates. From job fairs, carnivals, graduations, sports events and other activities, digital display screens for universities can be deployed to keep students and faculty in the loop. In addition, a social media live feed can be displayed on digital signage to feature event photos.\\n\\n## Virtual Classroom\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - the X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n### Conclusion\\nWhen it comes to campus communication, digital signage is the clear winner. Universities can take advantage of the latest digital signage technology to communicate quickly and effectively with students and faculty.\\n\\nScala delivers a stable, flexible, scalable and user-friendly platform to help administrators roll-out campus-wide communication. Click [here](https://www.scala.com/in/industries/education/ \\"Digital Signage in Universities\\") to find out how Scala can help universities in India transform the campus experience.\\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html</p>","in":"To better engage with tech-savvy students, universities in India are embracing digital signage to become a modern, stimulating environment to learn, work and grow. With the latest digital signage technologies, universities can communicate quickly and effectively with students, teachers, and visitors.\\n\\nThe statistics in support of leveraging digital technology to aid learning are remarkable. According to McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey, 84% of students reported that technology helps their professors and teaching assistants to be more efficient and effective in teaching classes, and 86% agreed that technology helps them to be more efficient and effective students. 46% said that technology helps improve confidence and 45% revealed that it helps reduce stress.\\n\\nIn this article, we explore several ways that digital signage can be used for the modern university.\\n\\n## Design dynamic and engaging content\\nDigital signage is a network of screens that shows deliberate content to those walking by in a passive, non-intrusive way. The beauty of digital signage scheduling is that it allows you to pepper the essential with the engaging. Unlike emails, handouts and even mobile apps, digital signage enables the creation of dynamic and visually stimulating content to elicit audience response and drive action.\\n\\nFurthermore, with flexible [cloud-based digital signage](https://www.scala.com/in/products/saas/ \\"Cloud-based Digital Signage\\"), any authorized person can easily control the entire network of screens from any internet-accessible location, while enabling customized content for specific audiences based on screen location. This allows administrators from different departments to curate information that is pertinent to their target audiences, such as setting content specific to those who frequent any given building or location on campus. \\n\\n## Create a great first impression\\nAs students, visitors and faculty enter the school, greeting them with a warm welcome message and school news headlines on outdoor digital signage is an excellent way to make a solid impression. Digital screens located in the lobby can feature a live news feed to entertain and inform visitors and provide a pleasing atmosphere while reinforcing your university’s brand.\\n\\n## Provide dynamic wayfinding\\nInteractive wayfinding kiosks utilising [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets\\") located throughout the campus are a fantastic way to help students, visitors and faculty locate destinations and find their way around. Maps and directions can be easily updated. In addition, walking times to the nearest coffee joint along the way can be featured, improving the campus experience.\\n\\n## Promote campus safety\\nProviding a safe and secure environment to study and work is a top priority for any educational institution. Digital signage helps to achieve this goal by easily integrating with an emergency alert system that immediately communicates emergencies, for example, incidence of fire and school closings. Digital signage for universities can also efficiently communicate emergency contact information, emergency plans, campus maps, and real-time messages about what students and faculty should do in a certain situation.\\n\\n## Communicate campus events\\nUniversities are always buzzing with events, and digital signage is a powerful platform to promote these events and provide your audience with useful and timely updates. From job fairs, carnivals, graduations, sports events and other activities, digital display screens for universities can be deployed to keep students and faculty in the loop. In addition, a social media live feed can be displayed on digital signage to feature event photos.\\n\\n## Virtual Classroom\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - the X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n### Conclusion\\nWhen it comes to campus communication, digital signage is the clear winner. Universities can take advantage of the latest digital signage technology to communicate quickly and effectively with students and faculty.\\n\\nScala delivers a stable, flexible, scalable and user-friendly platform to help administrators roll-out campus-wide communication. Click [here](https://www.scala.com/in/industries/education/ \\"Digital Signage in Universities\\") to find out how Scala can help universities in India transform the campus experience.\\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4XSFgz1SXIlUYDxxoJeSsl","type":"Entry","createdAt":"2021-06-14T08:01:57.391Z","updatedAt":"2021-06-14T08:01:57.391Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-signage-in-universities-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6smfgAgqEajHBhqv4trSOO"}}},"title":{"en-US":"Digital Signage in Universities – The Future of Education"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3A48VvQ2IGC9Ge9G8NADLZ","type":"Entry","createdAt":"2021-06-14T07:53:14.158Z","updatedAt":"2021-06-14T07:53:14.158Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-menu-boards-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article.\\n\\n## 1.\\tEntice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants.\\n\\n![Digital Menu Boards | Order Kiosk](//images.ctfassets.net/lx4pzcb22oh0/7ENBFNamEYH5OF3eCm53ZM/76ca6e247bdb8b3c3b9332465685085a/Order_Kiosk.jpg)\\n\\n## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>","en-US":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article.\\n\\n## 1.\\tEntice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants.\\n\\n![Digital Menu Boards | Order Kiosk](//images.ctfassets.net/lx4pzcb22oh0/7ENBFNamEYH5OF3eCm53ZM/76ca6e247bdb8b3c3b9332465685085a/Order_Kiosk.jpg)\\n\\n## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1llQqOt0bO4h4jEvvBl1oy","type":"Entry","createdAt":"2021-06-14T07:52:20.082Z","updatedAt":"2021-06-14T07:52:20.082Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-menu-boards-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3il9ksYcW4dd5nsiGApxaJ"}}},"title":{"en-US":"Digital Menu Boards: Should Your Restaurant Use Digital Signage?"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1bvdnpmrJojBIPtHBGO8TB","type":"Entry","createdAt":"2021-06-14T07:45:17.944Z","updatedAt":"2021-06-14T07:45:17.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-shopping-experience-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"To face this challenge, retail businesses must seriously consider investing in digital technology and innovation. As people stay wary of stepping out too much and coming into contact with people or objects, digital technologies can help retailers create a safe, engaging and interactive experience.\\n\\n## Retailers fast-tracking digital transformation\\n\\nThe pandemic has [accelerated](https://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication) the adoption of digital technology in the retail industry by about six years. Adoption of digital signages in the race to attract more consumers is expected to help the demand for digital signage solutions and hence the market is expected to experience a [positive](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) growth of 3.7% in 2022.\\n\\nPost-pandemic we expect to see lasting changes in customer behaviour and psyche that businesses should anticipate and prepare for this change. People may remain hesitant to visit stores frequently, and when they do venture out, many are likely to feel worried about hygiene and safety. They may also feel compelled to stock up on goods in a single visit, and to show a preference for online channels as an alternative to visiting physical stores. [Service automation](https://www.scala.com/in/concepts/service-automation/) and product delivery has evolved as well, with curbside or click-and-collect solutions rapidly changing the retail product delivery model. \\n\\nThe obstacle then for businesses to overcome is the pandemic-induced anxiety in visiting stores. This is where digital technology can help by not only relieving feelings of anxiety but creating a positive shopping experience and instilling a sense of trust in retail brands.\\n\\n## Digital signage to communicate safety measures\\nWhile many of the public share concerns of virus-related safety , digital signage can play a crucial role in dispelling this fear and reassuring customers of a safe shopping experience. A key function will be to communicate safety measures and procedures, as well as reminding customers what is expected of them during their visit, for employee safety as well as the safety of fellow shoppers.\\n\\nTo help customers maintain social distancing, digital signage can be set up to communicate guidelines and help control the flow of customers, as well as providing social distancing alerts and reminding shoppers to wear masks and use hand sanitiser. When combined with an occupancy management tool like [Walkbase IntelliCount](https://www.walkbase.com/solutions/intellicount/), which tracks the number of persons in a store at any one time and provides alerts when limits are reached, digital signage can also communicate occupancy limits and alert customers when they may or may not safely enter the store.\\n\\nDigital signage will also come in handy for informing customers about product availability. For example, where a product is limited in store or there are otherwise difficulties accessing a product on-site, businesses with an online presence can use digital signs to direct people to their websites or e-commerce partners, helping to retain the customer online.\\n\\n## Wayfinding signage to speed the shopping process\\nPre-pandemic it was common for customers to take their time shopping and browsing at a leisurely pace. Now it is more likely they come prepared with a list of items and leave the store or mall as soon as they are finished shopping. Digital wayfinding signage can help customers get in and out more quickly, as seen in some large malls that are using digital signs to help people discover the quickest routes to their destinations. Retail businesses can also reap the benefits of wayfinding technology by using signage to display a map of the store, indicating which aisle holds what products. Customers can glance through while they wait in line outside and use the information to expedite their visit and limit time spent in store. Of course, retailers won’t be investing in technology that is no longer beneficial or solving retail challenges post-pandemic; these wayfinding solutions for retail will be beneficial to shoppers any time they are in the store or mall. \\n\\n## Interactive kiosks to create localised experiences\\nWhile kiosks have been making inroads in retail for several years, they will now become a necessity as retail businesses adapt to new circumstances and explore new ways to interact with customers. One of the key benefits of kiosks is that they can be moved between different locations. One idea is to set up interactive digital kiosks in different localities so that people need not travel far to benefit from brand experiences. Many retail stores are adopting interactive mobile kiosks operated by their staff across different locations as a “pop up” experience.  Customers can select and order items from the kiosks, with products then dispatched from the main outlet.\\n\\nInteractive kiosks placed outside stores can further support social distancing objectives and store occupancy limits, helping to control footfall inside the store. In this scenario, kiosks can serve multiple purposes: they can provide important safety information and advertise products, as well as allow customers to order items, all without having to enter the store or touch products. The contactless experience will help in providing a safe yet informative experience to customers. Specialised kiosks may also be capable of checking temperature or even dispensing items like hand sanitiser or antibacterial wipes.\\n\\n## Scala: a reliable partner in achieving digital retail transformation\\nAs we move through this challenging new phase, retail businesses must be prepared to invest in digital technologies so they can find new ways to provide safe, reliable and engaging customer experiences. By partnering with a full solutions marketing technology provider like Scala, retailers can benefit from over 30 years of experience in digital signage solutions and customer engagement to drive growth and ensure the longevity of their businesses in the “new normal.”\\n\\nSources:\\n●  \\thttps://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1QXqT4cO1w1p7h5oSQf0Wb","type":"Entry","createdAt":"2021-06-14T07:43:35.164Z","updatedAt":"2021-06-14T07:43:35.164Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-shopping-experience-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2e0gx7Q5i74Yh1u9g5Vya2"}}},"title":{"en-US":"How to Create Safe and Engaging Shopping Experiences with Digital Retail Transformation"},"description":{"en-US":"As is the case for many industries, the impact of the COVID-19 pandemic on the retail sector has been significant. Retailers, from small independent stores to large shopping malls, are feeling the combined effects of drops in footfall or temporary store closures, supply chain issues, increased competition from e-commerce sites and — most importantly, — implementing measures to keep workers and customers safe. As malls and stores begin to open gradually, their biggest challenge is to create a safe and inviting experience to entice customers back."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"AMwzxqqRLFlqZIxNLrVu7","type":"Entry","createdAt":"2021-06-14T07:20:03.231Z","updatedAt":"2021-06-14T07:20:03.231Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-in-store-experience-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1oVBldAeC7OKMTnkj9Akp2","type":"Entry","createdAt":"2021-06-14T07:15:51.772Z","updatedAt":"2021-06-14T07:15:51.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-in-store-experience-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1tVIKPMeKlu2FgUPFhYm32"}}},"title":{"en-US":"How digital signage solutions can improve in-store marketing"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1NrJYHgFpySbzK2ZjXhkC5","type":"Entry","createdAt":"2021-06-14T07:11:07.833Z","updatedAt":"2021-06-14T07:11:07.833Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-signage-solutions-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\n\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor.\\n\\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Australia and New Zealand and we expect a steady increase in digital signage adoption in this expansive region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\n\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/au/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","en-US":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor. \\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Southeast Asia and we expect a steady increase in digital signage adoption in this high growth region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/sg/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","in":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\n\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor.\\n\\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens\\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in the Indian subcontinent and in the near future, new facilities like a microLED factory will be set up, to support the increase in digital signage adoption and catalyse the growth of high performance displays across many emerging industry segments in the region.\\n\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/in/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","sg":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor. \\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Southeast Asia and we expect a steady increase in digital signage adoption in this high growth region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/sg/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"400lj6kZRQ4yZ40KThivk3","type":"Entry","createdAt":"2021-06-14T07:06:45.711Z","updatedAt":"2021-06-14T07:06:45.711Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-digital-signage-solutions-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4aoQtGXlhHvbPl1ImX4tbC"}}},"title":{"en-US":"Digital Signage: What’s in store for 2021?"},"description":{"en-US":"Blog written by Manish Kumar"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"42vA9r83jY05TdShD5IVTj","type":"Entry","createdAt":"2021-06-10T14:41:46.846Z","updatedAt":"2021-06-10T14:41:46.846Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-click-and-collect-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"de":"Covid-19 zwingt den Handel zum Umdenken und beschleunigt neue Technologien und Services. Aber ist das schlimm? Eher nicht, denn die Entwicklung war längst abzusehen. Sie ist, zumindest in weiten Teilen, im Sinne der Kunden. Die wünschen sich schon lange mehr Flexibilität, individuellere Betreuung, coolere Markenerlebnisse und Öffnungszeiten rund um die Uhr. Der Handel bekommt die Chance, sich neu zu erfinden – auch, wenn das wehtut und der Anlass alles andere als erfreulich ist. Die Schließungen des Handels machen Innovationen und Investitionen nicht gerade leichter. Doch bei allem ökonomischen Schmerz: Die Digitalisierung muss vorangetrieben und aktiv gestaltet werden, damit der Kunde bleibt. Click & Collect, Display-Lösungen und Kundennähe trotz physischer Distanz werden auch nach der Pandemie trendig bleiben.\\n\\n__Der Kunde ist es längst gewöhnt__ \\nAuch wenn der Vergleich etwas hinkt: Burger-Ketten, Restaurants und Fast-Food-Lieferdienste machen es schon lange. Es wird per App oder Touchscreen bestellt und dann wird die gewünschte Mahlzeit wahlweise übergeben oder geliefert. Ein mittelständischer Werkzeughändler im Rhein-Main-Gebiet hat dieses Prinzip unlängst auch für Bohrmaschinen, Akkuschrauber, Schleifgeräte und Spezialzubehör für Handwerker übernommen und eine Werkzeug-Mietbox erfunden – Werkzeuge auf Leihbasis, weil sich kaufen nicht immer lohnt, die Sharing Economy boomt und der engagierte Handwerker eben auch mal sonntags oder außerhalb der Öffnungszeiten der Baumärkte Hand anlegt. Per App oder Touchscreen ordern, nicht in der Schlange stehen, online oder mit dem Smartphone zahlen und am besten seine Ware eingepackt übergeben bekommen, ist eine Idee, die Konjunktur hat. Covid-19 hat den Trend beschleunigt, weil viele Einzelhändler zum Umdenken gezwungen worden sind. \\n\\n__Click & Collect als Service verstehen__\\nNun gilt es, aus der Not eine Tugend zu machen. Denn Click & Collect bietet Vorteile: mehr Kundenservice durch die Lieferung direkt in den Kofferraum des Kunden, Verkauf rund um die Uhr mit weniger Personal, mehr Individualität. Die Idee ist nicht neu. Schon in den 60er Jahren gab es erste Auto-Bankschalter – freilich ohne Automaten und Displays, aber die Idee des Drive-in ist weit älter als McDonalds und Co. mit ihren Drive-ins uns das glauben lassen. Click & Collect ist die digitale Antwort und die technische Weiterentwicklung des noch weitgehend analogen Drive-in-Schalters und des Kaugummiautomaten unserer Kindheit.\\n\\n__Der Kunde wird es lieben__\\nWenn ich heute shoppen gehe, dann erwarte ich schon fast eine digitale Unterstützung. Ich freue mich über eine gute, kompetente und persönliche Beratung. Ich genieße auch die edle Atmosphäre in der teuren Boutique. Und ich mag hippe Locations, die mich emotional abholen. Hier schärft der Handel mächtig auf, macht Einkaufen zum Erlebnis. Scala ist hier einer der Vorreiter.\\n\\nOft aber möchte ich einfach nur schnell meine Ware haben. Meine Lieblingsmayonnaise soll es sein, aber um sie zu erwerben, brauche ich nicht das Gefühl, im Supermarkt oben ins Regal zu greifen. Geschwindigkeit, schnelle und unkomplizierte Bedarfsbefriedigung sind ebenso Zeichen der Wertschätzung des Handels gegenüber seinen Kunden wie die persönlich-menschliche Begleitung im Shopping-Prozess. Click & Collect ist vielleicht nichts für die teure Armbanduhr oder das Sakko nach Maß, aber sicher für weit mehr als 90 Prozent des täglichen Bedarfs. Click & Collect hat Potenzial, zeigt, wie modern und innovativ ein Händler ist und dass er Multichannel verstanden hat – ordern per App, abholen im Markt mit Termin oder aus einem gestylten Locker.\\n\\nLeicht verständliche Apps oder Displays, die einfach zu bedienen sind, dem Kunden aber das Gefühl der vollen Information und Kontrolle geben, sind die Basis des Erfolgs. Der Kunde braucht das Vertrauen – in den Händler, in die Ware, in die Technik. Dabei müssen Monitore und Touchscreens keineswegs unpersönlich sein. Gekoppelt mit dem Smartphone, dem wohl intimsten Gegenstand eines Kunden, und leicht eingängigen Handhabungshinweisen, Zusatzinfos zum Produkt und zur Marke und zu sicheren Bezahlwegen, wird Click & Collect schnell akzeptiert werden. Zumal sich die meisten Menschen ja schon an Displays gewöhnt haben: vom Fahrscheinautomaten der Bahn (zugegeben nicht immer ein positives Beispiel), über Abholstationen der Deutschen Post bis hin zu Automaten im Supermarkt kennen wir als Verbraucher die Hintergründe und müssen nicht erst in Richtung Display erzogen werden. Im Gegenteil. Wer auf Amazon bestellt, Musik streamt und Online-Banking betreibt, weiß um die Vorteile des Digitalen. Click & Collect ist nichts anderes, als das Beste aus beiden Welten, der Online- und der Offline-Welt zu verbinden. Wer es geschickt macht, bindet Kunden und beweist Service an viel mehr Kunden-Touchpoints als je zuvor.\\n\\n__Logistikprobleme kreativ lösen__\\nShoppen nach Termin bei vorheriger Online-Bestellung sind Beispiele, wie der Handel nicht weniger, sondern mehr Kunden in den Laden bekommt. Der Personal Shopping Guide wird Realität. Digitalisierung ist nicht unpersönlicher, distanzierter oder abweisender, im Gegenteil: Sie bietet jede Menge Möglichkeiten, Nähe zu beweisen und neue Klientele zu erschließen. Der Individualität sind keine Grenzen gesetzt, ebenso wenig der Inszenierung des Stores und der Marke.\\n\\nEin Thema aber bleibt: die Endlichkeit des Platzes, der Instore-Abholmöglichkeiten, der Schließfächer oder des Lagers. Auch das soll und muss digital gelöst werden. Es wird in den meisten Fällen nicht gelingen, Hunderte von Kunden gleichzeitig ihre bestellte Ware abholen zu lassen – schon gar nicht in Pandemiezeiten, wenn sowohl vor als auch hinter den Kulissen Gedränge unerwünscht ist. Päckchen und Tüten packen just in time lautet daher die Devise. Intelligentes Click & Collect greift daher auch in die Prozesse des Händlers ein. Digital gestützt und als Service inszeniert. Den Handel neu denken heißt auch Prozesse neu denken – vom Kunden her, trotz und gerade wegen des Mangels an Ressourcen. Intelligentes Click & Collect und andere digitale Services machen genau aus dieser Not eine Tugend, optimieren Prozesse und helfen Kosten zu reduzieren. Click & Collect ist eine Möglichkeit, den Handel ertragreicher zu machen – auch den kleinen Handel. Die Digitalisierung ist nicht das Problem, sondern die Antwort.  \\n\\nWer nicht nur in schnellen Corona-Lösungen denkt und die staatlich oktroyierten Maßnahmen als Drangsalierung versteht, wer nicht jammert über das veränderte Kaufverhalten und die immer weiter steigenden Wünsche der Kunden, die sich inzwischen auch online geborgen fühlen, sondern in Zukunftspotenzialen denkt, der sollte unbedingt Click & Collect als eine Lösung auf dem (Bild-)Schirm haben – neben unzähligen weiteren. Die Möglichkeiten sind schier unendlich. Handel, trau Dich, smart zu sein! Deine Kunden werden Dich dafür lieben.  \\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Covid-19 zwingt den Handel zum Umdenken und beschleunigt neue Technologien und Services. Aber ist das schlimm? Eher nicht, denn die Entwicklung war längst abzusehen. Sie ist, zumindest in weiten Teilen, im Sinne der Kunden. Die wünschen sich schon lange mehr Flexibilität, individuellere Betreuung, coolere Markenerlebnisse und Öffnungszeiten rund um die Uhr. Der Handel bekommt die Chance, sich neu zu erfinden – auch, wenn das wehtut und der Anlass alles andere als erfreulich ist. Die Schließungen des Handels machen Innovationen und Investitionen nicht gerade leichter. Doch bei allem ökonomischen Schmerz: Die Digitalisierung muss vorangetrieben und aktiv gestaltet werden, damit der Kunde bleibt. Click & Collect, Display-Lösungen und Kundennähe trotz physischer Distanz werden auch nach der Pandemie trendig bleiben.\\n\\n__Der Kunde ist es längst gewöhnt__ \\nAuch wenn der Vergleich etwas hinkt: Burger-Ketten, Restaurants und Fast-Food-Lieferdienste machen es schon lange. Es wird per App oder Touchscreen bestellt und dann wird die gewünschte Mahlzeit wahlweise übergeben oder geliefert. Ein mittelständischer Werkzeughändler im Rhein-Main-Gebiet hat dieses Prinzip unlängst auch für Bohrmaschinen, Akkuschrauber, Schleifgeräte und Spezialzubehör für Handwerker übernommen und eine Werkzeug-Mietbox erfunden – Werkzeuge auf Leihbasis, weil sich kaufen nicht immer lohnt, die Sharing Economy boomt und der engagierte Handwerker eben auch mal sonntags oder außerhalb der Öffnungszeiten der Baumärkte Hand anlegt. Per App oder Touchscreen ordern, nicht in der Schlange stehen, online oder mit dem Smartphone zahlen und am besten seine Ware eingepackt übergeben bekommen, ist eine Idee, die Konjunktur hat. Covid-19 hat den Trend beschleunigt, weil viele Einzelhändler zum Umdenken gezwungen worden sind. \\n\\n__Click & Collect als Service verstehen__\\nNun gilt es, aus der Not eine Tugend zu machen. Denn Click & Collect bietet Vorteile: mehr Kundenservice durch die Lieferung direkt in den Kofferraum des Kunden, Verkauf rund um die Uhr mit weniger Personal, mehr Individualität. Die Idee ist nicht neu. Schon in den 60er Jahren gab es erste Auto-Bankschalter – freilich ohne Automaten und Displays, aber die Idee des Drive-in ist weit älter als McDonalds und Co. mit ihren Drive-ins uns das glauben lassen. Click & Collect ist die digitale Antwort und die technische Weiterentwicklung des noch weitgehend analogen Drive-in-Schalters und des Kaugummiautomaten unserer Kindheit.\\n\\n__Der Kunde wird es lieben__\\nWenn ich heute shoppen gehe, dann erwarte ich schon fast eine digitale Unterstützung. Ich freue mich über eine gute, kompetente und persönliche Beratung. Ich genieße auch die edle Atmosphäre in der teuren Boutique. Und ich mag hippe Locations, die mich emotional abholen. Hier schärft der Handel mächtig auf, macht Einkaufen zum Erlebnis. Scala ist hier einer der Vorreiter.\\n\\nOft aber möchte ich einfach nur schnell meine Ware haben. Meine Lieblingsmayonnaise soll es sein, aber um sie zu erwerben, brauche ich nicht das Gefühl, im Supermarkt oben ins Regal zu greifen. Geschwindigkeit, schnelle und unkomplizierte Bedarfsbefriedigung sind ebenso Zeichen der Wertschätzung des Handels gegenüber seinen Kunden wie die persönlich-menschliche Begleitung im Shopping-Prozess. Click & Collect ist vielleicht nichts für die teure Armbanduhr oder das Sakko nach Maß, aber sicher für weit mehr als 90 Prozent des täglichen Bedarfs. Click & Collect hat Potenzial, zeigt, wie modern und innovativ ein Händler ist und dass er Multichannel verstanden hat – ordern per App, abholen im Markt mit Termin oder aus einem gestylten Locker.\\n\\nLeicht verständliche Apps oder Displays, die einfach zu bedienen sind, dem Kunden aber das Gefühl der vollen Information und Kontrolle geben, sind die Basis des Erfolgs. Der Kunde braucht das Vertrauen – in den Händler, in die Ware, in die Technik. Dabei müssen Monitore und Touchscreens keineswegs unpersönlich sein. Gekoppelt mit dem Smartphone, dem wohl intimsten Gegenstand eines Kunden, und leicht eingängigen Handhabungshinweisen, Zusatzinfos zum Produkt und zur Marke und zu sicheren Bezahlwegen, wird Click & Collect schnell akzeptiert werden. Zumal sich die meisten Menschen ja schon an Displays gewöhnt haben: vom Fahrscheinautomaten der Bahn (zugegeben nicht immer ein positives Beispiel), über Abholstationen der Deutschen Post bis hin zu Automaten im Supermarkt kennen wir als Verbraucher die Hintergründe und müssen nicht erst in Richtung Display erzogen werden. Im Gegenteil. Wer auf Amazon bestellt, Musik streamt und Online-Banking betreibt, weiß um die Vorteile des Digitalen. Click & Collect ist nichts anderes, als das Beste aus beiden Welten, der Online- und der Offline-Welt zu verbinden. Wer es geschickt macht, bindet Kunden und beweist Service an viel mehr Kunden-Touchpoints als je zuvor.\\n\\n__Logistikprobleme kreativ lösen__\\nShoppen nach Termin bei vorheriger Online-Bestellung sind Beispiele, wie der Handel nicht weniger, sondern mehr Kunden in den Laden bekommt. Der Personal Shopping Guide wird Realität. Digitalisierung ist nicht unpersönlicher, distanzierter oder abweisender, im Gegenteil: Sie bietet jede Menge Möglichkeiten, Nähe zu beweisen und neue Klientele zu erschließen. Der Individualität sind keine Grenzen gesetzt, ebenso wenig der Inszenierung des Stores und der Marke.\\n\\nEin Thema aber bleibt: die Endlichkeit des Platzes, der Instore-Abholmöglichkeiten, der Schließfächer oder des Lagers. Auch das soll und muss digital gelöst werden. Es wird in den meisten Fällen nicht gelingen, Hunderte von Kunden gleichzeitig ihre bestellte Ware abholen zu lassen – schon gar nicht in Pandemiezeiten, wenn sowohl vor als auch hinter den Kulissen Gedränge unerwünscht ist. Päckchen und Tüten packen just in time lautet daher die Devise. Intelligentes Click & Collect greift daher auch in die Prozesse des Händlers ein. Digital gestützt und als Service inszeniert. Den Handel neu denken heißt auch Prozesse neu denken – vom Kunden her, trotz und gerade wegen des Mangels an Ressourcen. Intelligentes Click & Collect und andere digitale Services machen genau aus dieser Not eine Tugend, optimieren Prozesse und helfen Kosten zu reduzieren. Click & Collect ist eine Möglichkeit, den Handel ertragreicher zu machen – auch den kleinen Handel. Die Digitalisierung ist nicht das Problem, sondern die Antwort.  \\n\\nWer nicht nur in schnellen Corona-Lösungen denkt und die staatlich oktroyierten Maßnahmen als Drangsalierung versteht, wer nicht jammert über das veränderte Kaufverhalten und die immer weiter steigenden Wünsche der Kunden, die sich inzwischen auch online geborgen fühlen, sondern in Zukunftspotenzialen denkt, der sollte unbedingt Click & Collect als eine Lösung auf dem (Bild-)Schirm haben – neben unzähligen weiteren. Die Möglichkeiten sind schier unendlich. Handel, trau Dich, smart zu sein! Deine Kunden werden Dich dafür lieben.  \\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.\\n"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6PBTqK5n8JtQOKCANIcG0m","type":"Entry","createdAt":"2021-06-10T14:39:32.435Z","updatedAt":"2021-06-10T14:39:32.435Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-click-and-collect-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6cZ0wjES2c5bFW6rUz8nce"}}},"title":{"en-US":"Click & Collect: Handel, trau Dich, smart zu sein!"},"description":{"en-US":"Blog - Matthias Hofmann"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3ZEMsfuQd9grLDEYLbyqgz","type":"Entry","createdAt":"2021-06-10T14:27:19.308Z","updatedAt":"2021-06-10T14:27:19.308Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"16bTltdmTDKvC3290WDvJh","type":"Entry","createdAt":"2021-06-10T14:13:00.289Z","updatedAt":"2021-06-10T14:13:22.163Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"6uq4l16Mzqts4yKnYBnGzz"}}},"title":{"en-US":"How Digital Menu Boards Can Help Your Restaurant Business"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1cx7jA8zftQUKZLzaOUm8F","type":"Entry","createdAt":"2021-06-10T14:06:54.602Z","updatedAt":"2021-06-10T14:06:54.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-vip-shopping-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Ov6q8M7ZsHdBMUlTCeskk","type":"Entry","createdAt":"2021-06-10T13:55:37.630Z","updatedAt":"2021-06-10T13:57:16.525Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-vip-shopping-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"de":"Neulich war ich einkaufen. Und bevor Sie jetzt neidisch werden, nein, auch in meiner Stadt ist absoluter Lockdown. Der Handel hat weitgehend zwangsweise geschlossen. Schotten dicht allenthalben. Kein Modellprojekt mit Öffnungen, kein Corona-Test vor Eintritt in das Geschäft, um in den Genuss einer persönlichen Beratung zu kommen. Nein, das alles war es nicht, was mir Shopping möglich machte. Es war der klassische Schaufensterbummel. Ich ging spazieren, mehr oder weniger zufällig durch die Einkaufsstraße. Tristesse war zu spüren. Nur wenige Schaufenster waren wirklich attraktiv gestaltet und luden zum Verweilen ein. Und nur eines animierte wirklich zum Kauf und machte mir das Einkaufen überhaupt möglich. „Window Shopping“ dachte ich. Cool. Ich blieb eine Weile stehen und ließ mich auf die Produkte und Auslagen ein.\\n\\n„Schaufensterbummel“, das klingt irgendwie altmodisch, nach romantischem Händchenhalten am Abend im Dämmerlicht der Einkaufsstraße im Alter von 17 oder 18 Jahren. Es war eine Zeit zum Träumen, an die ich mich gerne erinnere. Eigentlich, so denke ich, habe ich so einen klassischen Schaufensterbummel schon lange nicht mehr gemacht. Wozu auch? Wenn ich etwas brauche oder Produktinformationen suche, scrolle und swipe ich durch das Angebot von Amazon, Rakuten und all der anderen Online-Shops. Wann war ich eigentlich zuletzt in der Stadt zum Bummeln? Ok, es ist Lockdown. Aber auch sonst. Ich war im letzten Sommer auf der Kö in Düsseldorf, im Herbst in Berlin in den Quartieren der Friedrichstraße, zwischendurch in der Maximilianstraße in München. Wann war ich zuletzt in Hamburg am Jungfernstieg und am Neuen Wall? Was machen eigentlich all die edlen Boutiquen der Luxus-Brands jetzt, die ja noch viel extremer vom persönlichen Markenerlebnis leben, von ihren Shops, ihrer Exklusivität, von der Premium-Beziehung zu den Kunden, die in die Markenwelt hineingezogen werden? „Window Shopping“ denke ich wieder und schaue jetzt noch interessierter in die Auslagen des Schaufensters, vor dem ich gerade stehe.\\n\\nIch kenne den Handel. Ich bin vom Fach. Ich weiß, was möglich ist. Warum eigentlich machen das so wenige Händler mit dem Window Shopping? Wenn ich an meine Jugend denke, war um 18 Uhr Ladenschluss. Heute haben selbst kleine Boutiquen oft bis 20 Uhr geöffnet, der Lebensmittelhandel sogar bis 22 Uhr oder noch länger. Warum eigentlich versucht der Handel nicht rund um die Uhr zu verkaufen, so wie die Onliner auch? Und wie lässt sich dieses Markenerlebnis der Edeleinkaufsmeilen lebendig erhalten, generell nach Ladenschluss oder jetzt aktuell im Lockdown? Ist das vielleicht auch ein Grund, weswegen „Schaufensterbummel“ generell irgendwie aus der Mode gekommen sind? Macht man das noch, bummeln? Oder bummelt man nur noch virtuell?\\n\\nEs geht beides, denke ich nun und checke die technischen Finessen im Schaufenster. Neben einigen Produkten stehen Preisschilder und ein paar Zusatzinformationen, nach denen ich wahrscheinlich in der Tat gefragt hätte, wenn der Laden geöffnet gewesen wäre und ich mich für das Produkt interessieren würde. Ich sehe das Produkt, physisch. Das ist ein Vorteil gegenüber dem reinen Online-Shop, denke ich. Da sehe ich nur Bilder, meist in 2D oder einen kleinen Imagefilm. Aber das echte Produkt, das sehe ich hier, im Schaufenster. Es ist auch schön beleuchtet, gut in Szene gesetzt. Unter dem Text steht der Name des Produktes und ein Link zum Online-Shop des Händlers. Immerhin. Ich bekomme den klaren Hinweis, ich darf jetzt nicht nur gucken, sondern auch bestellen. Das ist mehr als die meisten Geschäfte machen. Die legen die Ware nur aus, um Appetit zu machen. Für später. Hier aber könnte ich jetzt bestellen, sprich kaufen. Aber, so denke ich, ich könnte das ja jetzt auch woanders bestellen. Wäre ein QR-Code nicht besser? Ein QR-Code, der mich direkt auf den Produktlink im Webshop des Händlers führt, wo ich das Produkt, das ich real vor mir sehe, in allen Einzelheiten beschrieben und angepriesen bekomme und wo ich es tatsächlich direkt kaufen kann – bei genau diesem Händler? Und die Informationen, stünden die nicht besser statt auf einem Pappschild auf einem interaktiven Display, das mich aktiv abholt und bei dem ich sogar den Preis oder sich ändernde Produktdetails aus der Ferne steuern könnte, ohne gleich das ganze Schild neu schreiben zu müssen?\\n\\nWir sind halt noch sehr analog, denke ich weiter. Ich checke den Händler im Netz. Gute Bewertungen, ganz anständiger Online-Shop, hier und da Kommunikation über Social Media, ein bisschen Facebook, ein bisschen Instagram, ein bisschen Werbung für das eine oder andere Produkt, auch für das, das ich gerade im Schaufenster sehe. Im Schaufenster bekomme ich klare Hinweise auf den Online-Shop des Händlers und auf die Kanäle, auf denen er mit mir zu kommunizieren bereit ist. Er hat auch einen Monitor platziert mit einer Telefonnummer und einem Ansprechpartner. Aber ist das schon digital? Ist das die Antwort auf das fehlende Kundenerlebnis, das Gefühl von Shopping?\\n\\n„Window Shopping“, denke ich wieder. Es wäre doch schön, wenn ich jetzt hier zumindest virtuell alles erleben und meine Lieblingsmarken spüren könnte. Ich möchte ja nicht nur kaufen, auf Social Media verwiesen werden oder auf den Shop. Ich möchte wirklich shoppen. Jetzt, hier, am Schaufenster, dem Point of Sale des Lockdowns und nach Ladenschluss. Mit ein paar unaufdringlichen Displays, einem QR-Code und einer virtuellen Realität auf meinem Smartphone wäre noch mehr möglich. Ich könnte auch bestellen und mir das Produkt gleich liefern lassen. Oder einen Termin zur Abholung vereinbaren – gerne auch kontaktlos, wenn es denn sein muss. Ein Locker oder eine Abholung an der Tür wäre ja möglich. Die persönliche Komponente wäre gegeben. Und dann könnte ich das Produkt auch berühren, es begreifen, im wahrsten Sinne des Wortes. Vielleicht bringt es mir der Händler auch persönlich vorbei. Auch das ist ja möglich, trotz Lockdowns.\\n\\nDas ist etwas für die Luxusmarken, für hochpreisige Produkte, denke ich. Es im Schaufenster ansehen, es virtuell erleben, es persönlich übergeben bekommen, das wäre edel. Im Premium-Segment rechnet sich das. VIP-Shopping im Lockdown. Ich muss nicht mehr zum Event, das Event kommt zu mir – aufs Smartphone und bei der Übergabe. Window Shopping kann so vieles, wenn man es richtig macht. Das Schaufenster als 24/7-Verkäufer. Ein Modell auch für nach Corona?\\n\\nIch mag es persönlich. Darauf müsste ich auch beim Window Shopping nicht verzichten. Und ich mag es exklusiv. Auch das ist möglich, nicht trotz, sondern gerade wegen oder durch Digitalisierung. Was wäre, wenn ich direkt am Schaufenster zum VIP würde, dem jetzt in diesem Moment alles möglich gemacht würde? Window Shopping, das könnte ein Aspekt der Zukunft sein – besser als online, cooler als Amazon, genauso luxuriös wie ich es aus der Boutique kenne. „Nur gucken, nicht anfassen“, das war gestern. Heute geht alles.\\n\\nDer Händler, vor dessen Schaufenster ich stehe, macht vieles richtig. Er hat verstanden, dass sein Schaufenster und seine Waren sich selbst verkaufen können. Was noch fehlt, ist das echte Markenerlebnis, der Beziehungsaufbau zum Kunden, ein echtes Window Shopping eben. Er ist auf dem Weg. Und vielleicht folgen ihm andere und gehen noch um einiges weiter. Denn attraktives Window Shopping ist auch eine Antwort auf potenziell sterbende Innenstädte und sich ausbreitende Gleichförmigkeit. Es darf wieder individueller werden. Das wäre gut für den Handel und für die Kunden.\\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Neulich war ich einkaufen. Und bevor Sie jetzt neidisch werden, nein, auch in meiner Stadt ist absoluter Lockdown. Der Handel hat weitgehend zwangsweise geschlossen. Schotten dicht allenthalben. Kein Modellprojekt mit Öffnungen, kein Corona-Test vor Eintritt in das Geschäft, um in den Genuss einer persönlichen Beratung zu kommen. Nein, das alles war es nicht, was mir Shopping möglich machte. Es war der klassische Schaufensterbummel. Ich ging spazieren, mehr oder weniger zufällig durch die Einkaufsstraße. Tristesse war zu spüren. Nur wenige Schaufenster waren wirklich attraktiv gestaltet und luden zum Verweilen ein. Und nur eines animierte wirklich zum Kauf und machte mir das Einkaufen überhaupt möglich. „Window Shopping“ dachte ich. Cool. Ich blieb eine Weile stehen und ließ mich auf die Produkte und Auslagen ein.\\n\\n„Schaufensterbummel“, das klingt irgendwie altmodisch, nach romantischem Händchenhalten am Abend im Dämmerlicht der Einkaufsstraße im Alter von 17 oder 18 Jahren. Es war eine Zeit zum Träumen, an die ich mich gerne erinnere. Eigentlich, so denke ich, habe ich so einen klassischen Schaufensterbummel schon lange nicht mehr gemacht. Wozu auch? Wenn ich etwas brauche oder Produktinformationen suche, scrolle und swipe ich durch das Angebot von Amazon, Rakuten und all der anderen Online-Shops. Wann war ich eigentlich zuletzt in der Stadt zum Bummeln? Ok, es ist Lockdown. Aber auch sonst. Ich war im letzten Sommer auf der Kö in Düsseldorf, im Herbst in Berlin in den Quartieren der Friedrichstraße, zwischendurch in der Maximilianstraße in München. Wann war ich zuletzt in Hamburg am Jungfernstieg und am Neuen Wall? Was machen eigentlich all die edlen Boutiquen der Luxus-Brands jetzt, die ja noch viel extremer vom persönlichen Markenerlebnis leben, von ihren Shops, ihrer Exklusivität, von der Premium-Beziehung zu den Kunden, die in die Markenwelt hineingezogen werden? „Window Shopping“ denke ich wieder und schaue jetzt noch interessierter in die Auslagen des Schaufensters, vor dem ich gerade stehe.\\n\\nIch kenne den Handel. Ich bin vom Fach. Ich weiß, was möglich ist. Warum eigentlich machen das so wenige Händler mit dem Window Shopping? Wenn ich an meine Jugend denke, war um 18 Uhr Ladenschluss. Heute haben selbst kleine Boutiquen oft bis 20 Uhr geöffnet, der Lebensmittelhandel sogar bis 22 Uhr oder noch länger. Warum eigentlich versucht der Handel nicht rund um die Uhr zu verkaufen, so wie die Onliner auch? Und wie lässt sich dieses Markenerlebnis der Edeleinkaufsmeilen lebendig erhalten, generell nach Ladenschluss oder jetzt aktuell im Lockdown? Ist das vielleicht auch ein Grund, weswegen „Schaufensterbummel“ generell irgendwie aus der Mode gekommen sind? Macht man das noch, bummeln? Oder bummelt man nur noch virtuell?\\n\\nEs geht beides, denke ich nun und checke die technischen Finessen im Schaufenster. Neben einigen Produkten stehen Preisschilder und ein paar Zusatzinformationen, nach denen ich wahrscheinlich in der Tat gefragt hätte, wenn der Laden geöffnet gewesen wäre und ich mich für das Produkt interessieren würde. Ich sehe das Produkt, physisch. Das ist ein Vorteil gegenüber dem reinen Online-Shop, denke ich. Da sehe ich nur Bilder, meist in 2D oder einen kleinen Imagefilm. Aber das echte Produkt, das sehe ich hier, im Schaufenster. Es ist auch schön beleuchtet, gut in Szene gesetzt. Unter dem Text steht der Name des Produktes und ein Link zum Online-Shop des Händlers. Immerhin. Ich bekomme den klaren Hinweis, ich darf jetzt nicht nur gucken, sondern auch bestellen. Das ist mehr als die meisten Geschäfte machen. Die legen die Ware nur aus, um Appetit zu machen. Für später. Hier aber könnte ich jetzt bestellen, sprich kaufen. Aber, so denke ich, ich könnte das ja jetzt auch woanders bestellen. Wäre ein QR-Code nicht besser? Ein QR-Code, der mich direkt auf den Produktlink im Webshop des Händlers führt, wo ich das Produkt, das ich real vor mir sehe, in allen Einzelheiten beschrieben und angepriesen bekomme und wo ich es tatsächlich direkt kaufen kann – bei genau diesem Händler? Und die Informationen, stünden die nicht besser statt auf einem Pappschild auf einem interaktiven Display, das mich aktiv abholt und bei dem ich sogar den Preis oder sich ändernde Produktdetails aus der Ferne steuern könnte, ohne gleich das ganze Schild neu schreiben zu müssen?\\n\\nWir sind halt noch sehr analog, denke ich weiter. Ich checke den Händler im Netz. Gute Bewertungen, ganz anständiger Online-Shop, hier und da Kommunikation über Social Media, ein bisschen Facebook, ein bisschen Instagram, ein bisschen Werbung für das eine oder andere Produkt, auch für das, das ich gerade im Schaufenster sehe. Im Schaufenster bekomme ich klare Hinweise auf den Online-Shop des Händlers und auf die Kanäle, auf denen er mit mir zu kommunizieren bereit ist. Er hat auch einen Monitor platziert mit einer Telefonnummer und einem Ansprechpartner. Aber ist das schon digital? Ist das die Antwort auf das fehlende Kundenerlebnis, das Gefühl von Shopping?\\n\\n„Window Shopping“, denke ich wieder. Es wäre doch schön, wenn ich jetzt hier zumindest virtuell alles erleben und meine Lieblingsmarken spüren könnte. Ich möchte ja nicht nur kaufen, auf Social Media verwiesen werden oder auf den Shop. Ich möchte wirklich shoppen. Jetzt, hier, am Schaufenster, dem Point of Sale des Lockdowns und nach Ladenschluss. Mit ein paar unaufdringlichen Displays, einem QR-Code und einer virtuellen Realität auf meinem Smartphone wäre noch mehr möglich. Ich könnte auch bestellen und mir das Produkt gleich liefern lassen. Oder einen Termin zur Abholung vereinbaren – gerne auch kontaktlos, wenn es denn sein muss. Ein Locker oder eine Abholung an der Tür wäre ja möglich. Die persönliche Komponente wäre gegeben. Und dann könnte ich das Produkt auch berühren, es begreifen, im wahrsten Sinne des Wortes. Vielleicht bringt es mir der Händler auch persönlich vorbei. Auch das ist ja möglich, trotz Lockdowns.\\n\\nDas ist etwas für die Luxusmarken, für hochpreisige Produkte, denke ich. Es im Schaufenster ansehen, es virtuell erleben, es persönlich übergeben bekommen, das wäre edel. Im Premium-Segment rechnet sich das. VIP-Shopping im Lockdown. Ich muss nicht mehr zum Event, das Event kommt zu mir – aufs Smartphone und bei der Übergabe. Window Shopping kann so vieles, wenn man es richtig macht. Das Schaufenster als 24/7-Verkäufer. Ein Modell auch für nach Corona?\\n\\nIch mag es persönlich. Darauf müsste ich auch beim Window Shopping nicht verzichten. Und ich mag es exklusiv. Auch das ist möglich, nicht trotz, sondern gerade wegen oder durch Digitalisierung. Was wäre, wenn ich direkt am Schaufenster zum VIP würde, dem jetzt in diesem Moment alles möglich gemacht würde? Window Shopping, das könnte ein Aspekt der Zukunft sein – besser als online, cooler als Amazon, genauso luxuriös wie ich es aus der Boutique kenne. „Nur gucken, nicht anfassen“, das war gestern. Heute geht alles.\\n\\nDer Händler, vor dessen Schaufenster ich stehe, macht vieles richtig. Er hat verstanden, dass sein Schaufenster und seine Waren sich selbst verkaufen können. Was noch fehlt, ist das echte Markenerlebnis, der Beziehungsaufbau zum Kunden, ein echtes Window Shopping eben. Er ist auf dem Weg. Und vielleicht folgen ihm andere und gehen noch um einiges weiter. Denn attraktives Window Shopping ist auch eine Antwort auf potenziell sterbende Innenstädte und sich ausbreitende Gleichförmigkeit. Es darf wieder individueller werden. Das wäre gut für den Handel und für die Kunden.\\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels."},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7jAatyPYQOPjYs89l6uX9U","type":"Entry","createdAt":"2021-06-10T13:39:50.981Z","updatedAt":"2021-06-10T13:39:50.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-vip-shopping-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"384JcmBTkh1ND42aboL2fl"}}},"title":{"en-US":"Window- & VIP-Shopping: „Nur gucken, nicht anfassen“ ist vorbei"},"description":{"en-US":"Moderne Schaufenster verkaufen cooler als Amazon und genauso edel wie die Luxus-Boutique"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ADmyjngQZscU7El2ayqEA","type":"Entry","createdAt":"2021-06-10T13:30:18.194Z","updatedAt":"2021-06-10T13:30:18.194Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-window-shopping-vlog-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"In this video we demonstrate a marketing technology solution that can help brands create more sales opportunities and deepen their connection with customers.\\n\\nThis example features a convenience store but the solution could be applied to many types of retail. The integrated technology gives customers the convenience they want and gives brands an opportunity to generate more sales from their stores, even when the store is closed.\\n\\nThe technology demonstrated in our dynamic window shopping concept is flexible and can be fully adapted to work with your business. We have lots of experience and insights to share. Talk to us about what an integrated solution can do for your brand and how Scala could help you deepen customer loyalty, minimise waste and increase profits."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"CR9M9Bf6QdqtAWojDHBCY","type":"Entry","createdAt":"2021-06-10T13:13:23.447Z","updatedAt":"2021-06-10T13:13:23.447Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-ways-airports-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3LUEaQK5akKHiKYIU3qz5h","type":"Entry","createdAt":"2021-06-10T13:10:14.797Z","updatedAt":"2021-06-10T13:10:14.797Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-ways-airports-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/au/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/in/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/jp/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/jp/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/jp/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"pOQIqXVQBtLHDuPGtr6o9","type":"Entry","createdAt":"2021-06-10T13:08:42.484Z","updatedAt":"2021-06-10T13:08:42.484Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-5-ways-airports-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1eLxuSr1PsEDACFws4H5xe"}}},"title":{"en-US":"5 Ways Airports Should Be Using Digital Signage"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1lsc5Qfm7FRlHZcPDrQBYK","type":"Entry","createdAt":"2021-06-10T12:58:42.241Z","updatedAt":"2021-06-10T12:58:58.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-shopping-der-zukunft-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"40BO1Bp9chyNSCXksy3xTY","type":"Entry","createdAt":"2021-06-10T12:48:30.538Z","updatedAt":"2021-06-10T12:48:30.538Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-shopping-der-zukunft-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"de":"Obwohl shoppen gerade eher die Ausnahme ist, von Lebensmitteln, Brillen und Hörgeräten sowie Drogerie-Artikeln mal abgesehen, denke ich häufiger darüber nach, wie Shopping in zehn oder zwanzig Jahren aussehen könnte. Im Moment wandeln sich fast alle Branchen extrem. Technologische Entwicklungen, digitale Prozesse, Kunden- und Lieferkettenkommunikation, Künstliche Intelligenz (KI), Algorithmen und komplett veränderte Denk- und Verhaltensweisen der Kunden machen vor keinem Unternehmen halt. Das sehen wir schon heute. Corona hat dies alles massiv beschleunigt. Wenn das so weitergeht, wo werden wir dann landen?\\n\\nAls Kind bin ich mit Captain Future und Raumschiff Enterprise groß geworden. Wenn ich so zurückdenke, war ich damals total fasziniert – von den Stories, aber auch von der Technik. Aus der Retrospektive betrachtet ist vieles von dem, was damals schier unmöglich schien, heute nahezu erreicht. Warp-Antrieb? Jets fliegen heute mit mehrfacher Überschallgeschwindigkeit. Hologramme? Gibt es schon. Und mit etwas Fantasie sind sie mit Virtual- und Augmented Reality auch schon Teil unseres Alltags. Komplexe Systeme mit Sprache steuern? Für uns heute schon fast ein alter Hut. Alexa und Siri sind heute dank KI schon schlauer und schneller als der „Computer!“ damals. Beamen? Na ja. Das geht noch nicht. Aber auch hier ist die Funktion, in Sekundenschnelle an einem anderen Ort zu sein, fast erreicht. Dank Video-Conferencing, Google Earth, Screensharing, Fernwartungstools sowie auch hier Virtual- und Augmented Reality sind fast alle Dinge, die die Weltraumreisenden damals durch das Beamen an einen anderen Ort vollbracht haben, im Grunde auch heute möglich. Und was sollte auch aus der Reisebranche werden, wenn wir uns beamen könnten? Und die Ängste der Leute erst. Um Himmels Willen. Wer Angst vor 5G oder dem Impfen hat, wäre niemals bereit, sich atomisieren und wieder zusammensetzen zu lassen. Wahrscheinlich haben wir in Sachen Beamen bereits den maximal möglichen Fortschritt erreicht. Dinge aus dem Nichts entstehen lassen? Dank 3D-Druck auch schon möglich. Wir denken sogar darüber nach, ob man nicht Fleisch drucken kann, statt es erst unter Einsatz von viel Wasser, knappen Nahrungsressourcen und unter Abholzung wichtiger Wälder lebend zu züchten. Was eigentlich von den Science-Fiction-Visionen von damals ist heute noch Science-Fiction?      \\n\\nDoch zurück zum Handel. Alle oben genannten Technologien sind auch heute schon gang und gäbe, zumindest in modernen Stores. Neben den genannten Technologien kommen  Social Media, Algorithmen, Tracking Tools und die Kommunikation via Smartphone und Smartwatch hinzu – übrigens auch etwas, das wir von den Kommunikatoren aus Star Trek kennen. Facetime und Messenger lassen grüßen. Bin ich also ein Mr. Spock, wenn ich den Handel berate, sich rasch digitalen Prozessen zu stellen und all das oben Genannte auch einzusetzen? Komme ich nicht schon jetzt aus der Vergangenheit? Wird das, was wir heute umsetzen und was manch einem schon jetzt „spooky“ genug vorkommt, schon bald selbstverständlich sein und durch noch viel hippere Technologien ersetzt? Wahrscheinlich. Aber es ist ein bisschen wie mit Computerprogrammen. Irgendwann ist man nicht updatefähig, sondern muss das ganze System unter massiven Schmerzen wechseln. Irgendwann lassen sich Dinge nicht mehr reparieren, man muss sie ersetzen. Und deswegen hat es Sinn, am Ball zu bleiben und zumindest in die richtige Richtung zu gehen. Stehenbleiben ist keine Option. Märkte und Verbraucherwünsche, Ansprüche an Service und Transparenz verändern sich.\\n\\nWas sich aber nicht verändert, ist das Grundbedürfnis nach Vertrauen, nach persönlicher Zuwendung, nach Beratungskompetenz und individueller Betreuung. Da haben sich die Kunden und Verbraucher trotz aller technologischer Entwicklung evolutionär kaum verändert. Die Medien und das Medienverhalten haben sich gewandelt. Der Wunsch, persönlich in seinen Anliegen ernst genommen, abgeholt und beraten zu werden und sich dem Gefühl eines guten Kaufs ohne Reue auch nach der Zahlung sicher sein zu können, ist unverändert. Die Konstante bleibt. Und an dieser Konstante sollte sich der Handel ausrichten. Alles, was er unternimmt, sollte dem Kundenservice dienen. Damit macht er nichts verkehrt. Fehlinvestitionen nahezu ausgeschlossen.\\n\\nUnd hier schließt sich der Kreis: Star Trek und all die anderen Science-Fiction-Serien waren deswegen so erfolgreich, weil sie auf einer Sehnsucht der Menschen aufbauten: Ferne Welten entdecken, reisen, die Zukunft für sich gestalten mit dem Menschsein im Mittelpunkt. Der Handel sollte jetzt seine Kunden mitnehmen auf eine Reise, eine Reise in Richtung Service. Mehr Erreichbarkeit, digitales Shopping rund um die Uhr, Window Shopping, Kundendialog mit der Marke, dem Händler oder mit den eigenen Freunden, Fans und Followern, all das ist Teil der alten und der neuen Welt. Es ist eine Konstante, die auch in zehn oder zwanzig Jahren noch aktuell sein wird. Denn der Mensch bleibt Mensch trotz aller Technik. Die Medien und Methoden wandeln sich, aber am Ende ist alles Service, Nutzen und Erleben.\\n\\nDer Handel der Zukunft muss stärker als bisher mit dem Kunden in Dialog treten und im Dialog bleiben. Dabei geht es eben nicht um eine Entmenschlichung der Prozesse, sondern um eine stärkere Vermenschlichung. Nehmen wir das Beispiel einer smarten Umkleide. Was liegt dem Käufer eines Kleidungstückes näher als der Ausdruck des Gefallens von Dritten? Wenn dieser Dritte nun nicht mehr vor der Kabine nach stundenlangem Aussuchen gelangweilt warten muss, sondern in der Umkleide per Video digital dabei sein kann, haben alle einen Vorteil – auch der Händler. Der Gedanke der Community erobert den Handel. Eine Online-Umfrage unter den zehn besten Freunden wäre genauso möglich wie das Teilen des Shopping-Erlebnisses in den sozialen Netzwerken, Werbung für den Handel und die Marken inklusive. Wenn der Handel neue Welten erobert wie einst Captain Kirk unter technischer Lösungskompetenz von Mr. Spock, dann zum Wohle der Menschheit, pardon, der Kunden.\\n\\nDoch wie komme ich auf all diese Gedanken? Neulich war ich Interview-Partner in „taff“, einer beliebten Trend-Sendung des deutschen TV-Senders Pro7. Der Beitrag beschäftigte sich mit dem Shopping der Zukunft und letztlich genau mit diesen Fragen. Wie ist Personal Shopping, auch unter Einbeziehung Dritter, in diesem Falle ein Shopping Guide, unter Pandemiebedingungen möglich? Wie gelingen auf der einen Seite Shopping mit Distanz und zugleich maximale Nähe? Wie kann Beratung digital gelingen und zugleich Kosten für den Handel senken, ohne dabei Nachteile für die Kunden zu erzeugen? Wie kann Einkaufen das beliebte Erlebnis bleiben, das sich alle wünschen? Und wie können Marken von all dem profitieren, noch näher an ihre Fans rücken mit dem Handel als Katalysator?\\n\\nIch kenne nicht die Technologien der Zukunft. Ich bin kein Hellseher. Aber ich weiß, was jetzt getan werden sollte, um die Zukunft zu gestalten. Die Lösungen liegen auf der Hand und sind schon alle vorhanden. Um sie umzusetzen, braucht es keinen Vulkanier und keinen neuen Warp-Antrieb. Es braucht nur eine Mission: die Mission Kundennutzen und Kundenähe.\\n\\n–\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Obwohl shoppen gerade eher die Ausnahme ist, von Lebensmitteln, Brillen und Hörgeräten sowie Drogerie-Artikeln mal abgesehen, denke ich häufiger darüber nach, wie Shopping in zehn oder zwanzig Jahren aussehen könnte. Im Moment wandeln sich fast alle Branchen extrem. Technologische Entwicklungen, digitale Prozesse, Kunden- und Lieferkettenkommunikation, Künstliche Intelligenz (KI), Algorithmen und komplett veränderte Denk- und Verhaltensweisen der Kunden machen vor keinem Unternehmen halt. Das sehen wir schon heute. Corona hat dies alles massiv beschleunigt. Wenn das so weitergeht, wo werden wir dann landen?\\n\\nAls Kind bin ich mit Captain Future und Raumschiff Enterprise groß geworden. Wenn ich so zurückdenke, war ich damals total fasziniert – von den Stories, aber auch von der Technik. Aus der Retrospektive betrachtet ist vieles von dem, was damals schier unmöglich schien, heute nahezu erreicht. Warp-Antrieb? Jets fliegen heute mit mehrfacher Überschallgeschwindigkeit. Hologramme? Gibt es schon. Und mit etwas Fantasie sind sie mit Virtual- und Augmented Reality auch schon Teil unseres Alltags. Komplexe Systeme mit Sprache steuern? Für uns heute schon fast ein alter Hut. Alexa und Siri sind heute dank KI schon schlauer und schneller als der „Computer!“ damals. Beamen? Na ja. Das geht noch nicht. Aber auch hier ist die Funktion, in Sekundenschnelle an einem anderen Ort zu sein, fast erreicht. Dank Video-Conferencing, Google Earth, Screensharing, Fernwartungstools sowie auch hier Virtual- und Augmented Reality sind fast alle Dinge, die die Weltraumreisenden damals durch das Beamen an einen anderen Ort vollbracht haben, im Grunde auch heute möglich. Und was sollte auch aus der Reisebranche werden, wenn wir uns beamen könnten? Und die Ängste der Leute erst. Um Himmels Willen. Wer Angst vor 5G oder dem Impfen hat, wäre niemals bereit, sich atomisieren und wieder zusammensetzen zu lassen. Wahrscheinlich haben wir in Sachen Beamen bereits den maximal möglichen Fortschritt erreicht. Dinge aus dem Nichts entstehen lassen? Dank 3D-Druck auch schon möglich. Wir denken sogar darüber nach, ob man nicht Fleisch drucken kann, statt es erst unter Einsatz von viel Wasser, knappen Nahrungsressourcen und unter Abholzung wichtiger Wälder lebend zu züchten. Was eigentlich von den Science-Fiction-Visionen von damals ist heute noch Science-Fiction?      \\n\\nDoch zurück zum Handel. Alle oben genannten Technologien sind auch heute schon gang und gäbe, zumindest in modernen Stores. Neben den genannten Technologien kommen  Social Media, Algorithmen, Tracking Tools und die Kommunikation via Smartphone und Smartwatch hinzu – übrigens auch etwas, das wir von den Kommunikatoren aus Star Trek kennen. Facetime und Messenger lassen grüßen. Bin ich also ein Mr. Spock, wenn ich den Handel berate, sich rasch digitalen Prozessen zu stellen und all das oben Genannte auch einzusetzen? Komme ich nicht schon jetzt aus der Vergangenheit? Wird das, was wir heute umsetzen und was manch einem schon jetzt „spooky“ genug vorkommt, schon bald selbstverständlich sein und durch noch viel hippere Technologien ersetzt? Wahrscheinlich. Aber es ist ein bisschen wie mit Computerprogrammen. Irgendwann ist man nicht updatefähig, sondern muss das ganze System unter massiven Schmerzen wechseln. Irgendwann lassen sich Dinge nicht mehr reparieren, man muss sie ersetzen. Und deswegen hat es Sinn, am Ball zu bleiben und zumindest in die richtige Richtung zu gehen. Stehenbleiben ist keine Option. Märkte und Verbraucherwünsche, Ansprüche an Service und Transparenz verändern sich.\\n\\nWas sich aber nicht verändert, ist das Grundbedürfnis nach Vertrauen, nach persönlicher Zuwendung, nach Beratungskompetenz und individueller Betreuung. Da haben sich die Kunden und Verbraucher trotz aller technologischer Entwicklung evolutionär kaum verändert. Die Medien und das Medienverhalten haben sich gewandelt. Der Wunsch, persönlich in seinen Anliegen ernst genommen, abgeholt und beraten zu werden und sich dem Gefühl eines guten Kaufs ohne Reue auch nach der Zahlung sicher sein zu können, ist unverändert. Die Konstante bleibt. Und an dieser Konstante sollte sich der Handel ausrichten. Alles, was er unternimmt, sollte dem Kundenservice dienen. Damit macht er nichts verkehrt. Fehlinvestitionen nahezu ausgeschlossen.\\n\\nUnd hier schließt sich der Kreis: Star Trek und all die anderen Science-Fiction-Serien waren deswegen so erfolgreich, weil sie auf einer Sehnsucht der Menschen aufbauten: Ferne Welten entdecken, reisen, die Zukunft für sich gestalten mit dem Menschsein im Mittelpunkt. Der Handel sollte jetzt seine Kunden mitnehmen auf eine Reise, eine Reise in Richtung Service. Mehr Erreichbarkeit, digitales Shopping rund um die Uhr, Window Shopping, Kundendialog mit der Marke, dem Händler oder mit den eigenen Freunden, Fans und Followern, all das ist Teil der alten und der neuen Welt. Es ist eine Konstante, die auch in zehn oder zwanzig Jahren noch aktuell sein wird. Denn der Mensch bleibt Mensch trotz aller Technik. Die Medien und Methoden wandeln sich, aber am Ende ist alles Service, Nutzen und Erleben.\\n\\nDer Handel der Zukunft muss stärker als bisher mit dem Kunden in Dialog treten und im Dialog bleiben. Dabei geht es eben nicht um eine Entmenschlichung der Prozesse, sondern um eine stärkere Vermenschlichung. Nehmen wir das Beispiel einer smarten Umkleide. Was liegt dem Käufer eines Kleidungstückes näher als der Ausdruck des Gefallens von Dritten? Wenn dieser Dritte nun nicht mehr vor der Kabine nach stundenlangem Aussuchen gelangweilt warten muss, sondern in der Umkleide per Video digital dabei sein kann, haben alle einen Vorteil – auch der Händler. Der Gedanke der Community erobert den Handel. Eine Online-Umfrage unter den zehn besten Freunden wäre genauso möglich wie das Teilen des Shopping-Erlebnisses in den sozialen Netzwerken, Werbung für den Handel und die Marken inklusive. Wenn der Handel neue Welten erobert wie einst Captain Kirk unter technischer Lösungskompetenz von Mr. Spock, dann zum Wohle der Menschheit, pardon, der Kunden.\\n\\nDoch wie komme ich auf all diese Gedanken? Neulich war ich Interview-Partner in „taff“, einer beliebten Trend-Sendung des deutschen TV-Senders Pro7. Der Beitrag beschäftigte sich mit dem Shopping der Zukunft und letztlich genau mit diesen Fragen. Wie ist Personal Shopping, auch unter Einbeziehung Dritter, in diesem Falle ein Shopping Guide, unter Pandemiebedingungen möglich? Wie gelingen auf der einen Seite Shopping mit Distanz und zugleich maximale Nähe? Wie kann Beratung digital gelingen und zugleich Kosten für den Handel senken, ohne dabei Nachteile für die Kunden zu erzeugen? Wie kann Einkaufen das beliebte Erlebnis bleiben, das sich alle wünschen? Und wie können Marken von all dem profitieren, noch näher an ihre Fans rücken mit dem Handel als Katalysator?\\n\\nIch kenne nicht die Technologien der Zukunft. Ich bin kein Hellseher. Aber ich weiß, was jetzt getan werden sollte, um die Zukunft zu gestalten. Die Lösungen liegen auf der Hand und sind schon alle vorhanden. Um sie umzusetzen, braucht es keinen Vulkanier und keinen neuen Warp-Antrieb. Es braucht nur eine Mission: die Mission Kundennutzen und Kundenähe."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"8Ecp6odueefSBHwNvPXjy","type":"Entry","createdAt":"2021-06-10T12:47:27.326Z","updatedAt":"2021-06-10T12:47:27.326Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-shopping-der-zukunft-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"46xrR7J6awlMfx7RBSSHcf"}}},"title":{"en-US":"Shopping der Zukunft: Fast wie Science-Fiction"},"description":{"en-US":"Blog - Matthias Hofmann"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4dqf0xHdHrq1CbB67jogoe","type":"Entry","createdAt":"2021-06-10T12:35:19.883Z","updatedAt":"2021-06-10T12:35:19.883Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-to-the-moon-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"This April, US employees of the STRATACACHE family of companies, including members of the Scala team, opted to make a real difference to the life of a family in need through long time philanthropic partner, [Chive Charities](https://chivecharities.org). This campaign was different from any of our previous Chive Charities campaigns, it was 100% in the hands of our STRATACACHE family to make this recipient\'s wish become a reality. The best part, we were able to deliver the great news in a live video call with the family and our Chive Charities partners.\\n\\nBut before we jump to the end of the story, let us tell you a bit about Envera. In 2012, Envera was diagnosed with the rare genetic condition, H-abc Leukodystrophy, at Children’s Hospital in Chicago, IL. This condition affects less than 200 worldwide and is a progressive degenerative disorder. The condition impacts the white matter of the brain limiting muscle development, mobility, and other basic functions. H-abc Leukodystrophy is a terminal illness with no known cure. To accommodate Enevra’s medical needs, attend her specialist appointments and access family activities beyond their home, Envera’s family were in critical need of reliable and accessible transportation. They turned to Chive Charities with a request for a grant to provide them with an Americans with Disabilities Act (ADA) Accessible Van from fellow Chive Charities partner, AMS Vans. Through the generosity of the STRATACACHE team, and working with the platform [PTOExchange](https://www.ptoexchange.com/), $45,000 was raised in 48 hours, covering the complete cost of the much needed van. \\n\\nMembers of the Scala and STRATACACHE team working in the United States were able to donate unused paid time off in exchange for a dollar-for-dollar match from the company and Founder & CEO Chris Riegel. Team members also had the option to make a monetary contribution by credit card. \\n\\n“Chive Charities is the real deal, and Chive supporters can see that their contributions make a real, direct impact. It doesn\'t get any better than that. I am so proud of the team to have contributed the way that they have and humbled to know the difference that this will make for Envera and her family” said Chris Riegel, CEO, STRATACACHE. \\n\\nSTRATACACHE  has worked with Chive Charities on five previous campaigns, altogether raising hundreds of thousands of dollars for families in need. Find out more about Envera’s story and the work of Chive Charities [here](https://chivecharities.org/story/envera-o). And of course, don’t miss the video of the big moment on April 16th, 2021 when, without a dry eye in the house, we were able to share the best news ever with Envera and her Mom, Merjem!"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4rFWyt3BtkMRI1JsQtQcBk","type":"Entry","createdAt":"2021-06-10T12:34:22.263Z","updatedAt":"2021-06-10T12:34:22.263Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Ia3ACK3VynNwbepRGSRM2","type":"Entry","createdAt":"2021-06-10T12:11:03.985Z","updatedAt":"2021-06-10T12:11:03.985Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3oN2kDAR2xtwT6tAtNEmXq","type":"Entry","createdAt":"2021-06-10T12:09:28.008Z","updatedAt":"2021-06-10T12:09:28.008Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Gone are the days where restaurants and QSRs rely on paper menus and posters to promote food and beverage items. Vibrant and eye-catching digital menu displays have come a long way from traditional, unresponsive, static food boards.\\n\\nRecent statistics show that 74% of customers in restaurants say that an effective menu display is their top priority, and QSRs using digital menu boards account for up to 20% of the digital signage industry. Indeed, digital signage solutions are increasingly being embraced by restaurants and QSRs to attract new customers and improve the dining experience.\\n\\nIn this article, we discuss why digital menu boards are a necessary feature in every QSR.\\n\\n## Enhance customer experience\\n\\nDigital menu boards are the perfect solution to improve the ordering experience, bringing restaurant menus to life with videos and animations. Nutritional information and calorie count for each menu item can be displayed and easily updated, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals that are strategically placed outside the restaurant are more likely to draw in someone as compared to a static menu.\\n\\nBy adding logos, colours and imagery, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be designed to form a cohesive look with the rest of the brand, thereby promoting brand consistency. \\n\\n## Update content easily \\n\\nWith digital menu boards, restaurant owners can easily update menu items, promotions and prices in real-time by simply revising the data in the content management system. Specific promotional campaigns can also be scheduled in advance. This means no more changing transparent inserts or manual flipping from breakfast to lunch. Digital menu boards allow restaurants to schedule when their menus will change, automatically.\\n\\n## Update menus based on kitchen inventory\\n\\nDigital menu boards can be updated based on kitchen inventory, helping restaurant owners to save money, mitigate waste and avoid selling out of popular menu items. When running low on an item, simply remove it from featured promotions. On the other hand, if there is too much inventory of one item or a batch of food is close to expiring, schedule a discount to sell more of those items. \\n\\n## Promote Upselling\\n\\nDigital menu boards present a huge opportunity for upsells and help to boost revenue. Based on orders entered in a POS system, the digital screens can display complementary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts.\\n\\n## Enhance employee communication\\n\\nRestaurants can use their digital menu board to communicate with staff for training or other important news during hours when the restaurant is closed. Pre-recorded training videos can be scheduled to play across all locations at a set time, assisting employees with on-the-job training. Furthermore, employee recognition messages can be broadcasted to acknowledge the contribution of employees and boost morale.\\n\\n## Eliminate printing costs\\n\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\n\\nDigital menu boards are spreading quickly across the restaurant and QSR industries, helping owners to enhance the customer experience while making improvements to their restaurants, operations and bottom lines.\\n\\nScala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n<a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.","in":"Gone are the days where restaurants and QSRs rely on paper menus and posters to promote food and beverage items. Vibrant and eye-catching digital menu displays have come a long way from traditional, unresponsive, static food boards.\\n\\nRecent statistics show that 74% of customers in restaurants say that an effective menu display is their top priority, and QSRs using digital menu boards account for up to 20% of the digital signage industry. Indeed, digital signage solutions are increasingly being embraced by restaurants and QSRs to attract new customers and improve the dining experience.\\n\\nIn this article, we discuss why digital menu boards are a necessary feature in every QSR.\\n\\n## Enhance customer experience\\n\\nDigital menu boards are the perfect solution to improve the ordering experience, bringing restaurant menus to life with videos and animations. Nutritional information and calorie count for each menu item can be displayed and easily updated, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals that are strategically placed outside the restaurant are more likely to draw in someone as compared to a static menu.\\n\\nBy adding logos, colours and imagery, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be designed to form a cohesive look with the rest of the brand, thereby promoting brand consistency. \\n\\n## Update content easily \\n\\nWith digital menu boards, restaurant owners can easily update menu items, promotions and prices in real-time by simply revising the data in the content management system. Specific promotional campaigns can also be scheduled in advance. This means no more changing transparent inserts or manual flipping from breakfast to lunch. Digital menu boards allow restaurants to schedule when their menus will change, automatically.\\n\\n## Update menus based on kitchen inventory\\n\\nDigital menu boards can be updated based on kitchen inventory, helping restaurant owners to save money, mitigate waste and avoid selling out of popular menu items. When running low on an item, simply remove it from featured promotions. On the other hand, if there is too much inventory of one item or a batch of food is close to expiring, schedule a discount to sell more of those items. \\n\\n## Promote Upselling\\n\\nDigital menu boards present a huge opportunity for upsells and help to boost revenue. Based on orders entered in a POS system, the digital screens can display complementary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts.\\n\\n## Enhance employee communication\\n\\nRestaurants can use their digital menu board to communicate with staff for training or other important news during hours when the restaurant is closed. Pre-recorded training videos can be scheduled to play across all locations at a set time, assisting employees with on-the-job training. Furthermore, employee recognition messages can be broadcasted to acknowledge the contribution of employees and boost morale.\\n\\n## Eliminate printing costs\\n\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\n\\nDigital menu boards are spreading quickly across the restaurant and QSR industries, helping owners to enhance the customer experience while making improvements to their restaurants, operations and bottom lines.\\n\\nScala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n<a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"g0o05vVFh0iGXKYGt7dpD","type":"Entry","createdAt":"2021-06-10T12:08:32.501Z","updatedAt":"2021-06-10T12:08:32.501Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"dePZpeCvo9WbRqMlz7QYC"}}},"title":{"en-US":"Digital Menu Boards - A Necessary Feature In Every QSR"},"description":{"en-US":"Blog written by Jasdeep Kohli"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"E5w2XrBoZ2yzSpDlttYx2","type":"Entry","createdAt":"2021-06-10T11:59:10.928Z","updatedAt":"2021-06-10T11:59:10.928Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-7-succesful-ways-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"26pENdA5YEaxrOHk6IVjGR","type":"Entry","createdAt":"2021-06-10T11:54:45.730Z","updatedAt":"2021-06-10T11:54:45.730Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-7-succesful-ways-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"With 73% of educational institutions viewing digital signage as crucial for the future of communication, digital signage is set to become a game-changer in the field of modern education.\\n\\nTechnology is now playing a crucial role in the classroom and schools are embracing the use of technology to deliver quality education, enhance learning and engage with tech-savvy students. \\n\\nTo create a conducive environment for students and elevate the classroom experience, schools can consider the use of [digital signage for education](https://www.scala.com/au/industries/education/ \\"digital signage for education\\"). Here are several ways schools can effectively leverage digital signage to deliver an enhanced learning experience.\\n\\n## 1. Creating an Interactive Atmosphere\\n\\nImagine that it is your students’ first day at school. Once they enter the campus, a big screen welcomes them with a warm message, leaving a good first impression.\\n\\nSchool lobby digital signage creates a pleasant vibe for visitors while strengthening the institution’s brand. Important announcements can be featured prominently on screens across the campus to inform students and faculty about key information such as changes in class schedules, campus events and safety information.\\n\\n## 2. Provide Dynamic Wayfinding\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Interactive <a href=\\"https://www.stratacache.com/en/solutions/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\">wayfinding kiosks</a> placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\n## 3. Content Flexibility\\n\\nDynamic digital screens allow users to have full control in terms of content management and distribution. Unique content can be shared on specific digital screens and updated easily. Workgroup management enables multiple persons to update information, with varying approval levels for each group. \\n\\nThrough a central content management system, you can assign areas where you can deliver school news or promote events to boost attendance and support. Daily class schedules can also be displayed.\\n\\nThrough videos and credit rolls, digital signage for education can also be a channel to acknowledge and recognize alumni or valued donors who have contributed significantly to the development of the campus.\\n\\nAdditionally, recognizing student accomplishments through digital screens can promote healthy competition and boost morale.\\n\\n## 4. Promote Safety\\n\\nIn the event of an emergency, __digital signage for schools__ can be utilised to push necessary instructions to ensure the safety of everyone on campus. Real-time weather and traffic updates can help students plan their alternative routes back home.\\n\\n## 5. Enable Virtual Learning\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## 6. Additional Revenue Stream\\n\\nThrough partnerships with other brands, schools can leverage digital signage to generate income through advertising campaigns. The campus environment presents an excellent platform for brands of educational products to advertise to a ready audience.\\n\\n## 7. Enhance Entertainment Areas\\n\\nInstalling a large video wall can bring life to a school’s gymnasium or auditorium. Be it a sport, art or music event, digital signage can help improve the ambience of an event space and improve attendance.\\n\\n## Enrich Your Education System with Digital Signage \\n\\nScala offers a stable, flexible and easy-to-use platform to help educational institutions deliver a high-quality educational experience throughout campuses and classrooms. Find out more about Scala’s digital signage for education [here](https://www.scala.com/au/industries/education/ \\"digital signage for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"With 73% of educational institutions viewing digital signage as crucial for the future of communication, digital signage is set to become a game-changer in the field of modern education.\\n\\nTechnology is now playing a crucial role in the classroom and schools are embracing the use of technology to deliver quality education, enhance learning and engage with tech-savvy students. \\n\\nTo create a conducive environment for students and elevate the classroom experience, schools can consider the use of [digital signage for education](https://www.scala.com/au/industries/education/ \\"digital signage for education\\"). Here are several ways schools can effectively leverage digital signage to deliver an enhanced learning experience.\\n\\n## 1. Creating an Interactive Atmosphere\\n\\nImagine that it is your students’ first day at school. Once they enter the campus, a big screen welcomes them with a warm message, leaving a good first impression.\\n\\nSchool lobby digital signage creates a pleasant vibe for visitors while strengthening the institution’s brand. Important announcements can be featured prominently on screens across the campus to inform students and faculty about key information such as changes in class schedules, campus events and safety information.\\n\\n## 2. Provide Dynamic Wayfinding\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Interactive <a href=\\"https://www.stratacache.com/en/solutions/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\">wayfinding kiosks</a> placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\n## 3. Content Flexibility\\n\\nDynamic digital screens allow users to have full control in terms of content management and distribution. Unique content can be shared on specific digital screens and updated easily. Workgroup management enables multiple persons to update information, with varying approval levels for each group. \\n\\nThrough a central content management system, you can assign areas where you can deliver school news or promote events to boost attendance and support. Daily class schedules can also be displayed.\\n\\nThrough videos and credit rolls, digital signage for education can also be a channel to acknowledge and recognize alumni or valued donors who have contributed significantly to the development of the campus.\\n\\nAdditionally, recognizing student accomplishments through digital screens can promote healthy competition and boost morale.\\n\\n## 4. Promote Safety\\n\\nIn the event of an emergency, __digital signage for schools__ can be utilised to push necessary instructions to ensure the safety of everyone on campus. Real-time weather and traffic updates can help students plan their alternative routes back home.\\n\\n## 5. Enable Virtual Learning\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## 6. Additional Revenue Stream\\n\\nThrough partnerships with other brands, schools can leverage digital signage to generate income through advertising campaigns. The campus environment presents an excellent platform for brands of educational products to advertise to a ready audience.\\n\\n## 7. Enhance Entertainment Areas\\n\\nInstalling a large video wall can bring life to a school’s gymnasium or auditorium. Be it a sport, art or music event, digital signage can help improve the ambience of an event space and improve attendance.\\n\\n## Enrich Your Education System with Digital Signage \\n\\nScala offers a stable, flexible and easy-to-use platform to help educational institutions deliver a high-quality educational experience throughout campuses and classrooms. Find out more about Scala’s digital signage for education [here](https://www.scala.com/au/industries/education/ \\"digital signage for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4rzuxqMJvaqcd0UWE0CY1W","type":"Entry","createdAt":"2021-06-10T11:50:45.345Z","updatedAt":"2021-06-10T11:51:18.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-7-succesful-ways-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5eWR3StaGKAGsUvSMOYViE"}}},"title":{"en-US":"7 Successful Ways to Use Digital Signage in Higher Education"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6fYxzGQtvSfEUihleVCCn9","type":"Entry","createdAt":"2021-06-10T11:12:18.018Z","updatedAt":"2021-06-10T11:12:18.018Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-changing-spaces-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"For the first time since World War 2, the proverb “necessity is the mother of invention” has bred new ideas and technologies at unprecedented and exponential speeds. Businesses across all industries have been forced to make a critical decision – adapt or die. And as part of the ongoing tactical execution associated with the will to move forward and thrive, we are going to see businesses, specifically in the retail and corporate environment, take steps to differentiate themselves so they can continue to succeed. \\n\\nThroughout 2021, we are going to see tangible advancement in three specific areas.\\n\\n__AI and Consumer Personalization__\\nThe ability to integrate artificial intelligence (AI) and machine learning (ML) into a retailer’s overall customer experience will be critical to set themselves apart from competitors.  Consumers are accustomed to having their digital world tailored to them, ranging from the adds displayed while browsing the internet to the shows that are recommended by Netflix. Shoppers want personalization — they no longer are OK with being seen as just another person, being forced to spend valuable time finding what is specific to them. Relevance and speed of service, ultimately delivering on improved customer satisfaction, are crucial to shopper engagement. \\n\\nDigital signage is a critical component of this evolving retail ecosystem. In 2021 and beyond, we’re seeing the increased adoption of sensor data into the storefront marketing strategy. Retailers and marketers can tailor engagement, updating the message on the screen depending on the shopper’s proximity to the product or display. Further away will yield a more generic message aimed at a general audience. As the shopper approaches, the system gains more knowledge of key characteristics and displays a very targeted campaign. Basic sensor technology can accomplish this personalization with little effort, capturing attention and increasing interest.\\n\\nIt’s critical to consider consumer privacy concerns when developing this type of solution. Two approaches for personalization will emerge. First, and more broadly, sensors and data science can yield targeted content based on such characteristics as consumer age, sex and ethnicity. To receive a more personalized experience, they can opt-in via an app or website. Utilizing the data from an opt-in participant, physical retailers can echo ecommerce — customizing content specifically to that individual, down to their name and previous buying history. \\n\\n__Physical Space__\\nThe shift to remote learning, shopping and working has been necessary and unmistakable. That said, the physical space where people gather is still critically important and will be increasingly important in the near future, and there is a need for reconnection. Utilizing predictive data, environments can autonomously change depending on the desired mood of the occupants. Digital signage and display technology play a key role in conveying an atmosphere of calm or engagement when relevant. This is specifically valuable in a hospital or corporate lobby atmosphere where potentially large numbers of people may soon gather.\\n\\nThe challenging goal is to reconnect people back to the physical space. It’s no secret that a physical environment can have a substantial impact on a person’s feelings on your business.  This can be an employee in a large corporate building or a shopper walking through a store.  Utilizing data-bound software and displays, environments can be tailored with localized weather and news, real-time traffic information, wait times and other key messaging. Color schemes and imagery can change throughout the day to help elicit a certain mood or feeling.  All of these are methods and technologies that are expected in 2021 and beyond, strengthening that intimacy and connection between space and person.\\n\\n__Parking Lot Monetization__\\nAs part of the “adapt or die” mantra, last year retailers and restaurants were required to accelerate their implementation of a safe and efficient curbside pickup strategy, keeping speed of service and customer satisfaction top of mind. As the next evolutionary phase of this strategy, they will move past the delivery of items and onto the personalization of that outdoor environment.  The physical store/restaurant has virtually expanded into the parking lot, and they must now determine how best to engage the consumer in that space. As the consumer waits in their car for that 5-10 minutes, they are a captive audience in a closed area. How to retain, and ultimately build upon, that brand loyalty is the ongoing challenge and opportunity.  \\n\\nDigital displays and marketing can have a significant impact in this market. By utilizing the personalization techniques provided above, retailers and restaurants can offer upsell/cross-sell options based on their current purchase, for instance advertising upcoming promotion that would interest that shopper while they wait. Displays can show the consumer key metrics like the items in their order, wait time and their personal order in the pickup queue. If opted in, they can be presented with their personal loyalty rewards information and other previous search/buying history recommendations. Again, privacy concerns surrounding PII will need to be addressed, however not all solutions require sensitive data like consumer name, address. Further, the system can easily be monitored to show the return on investment that the retailer is achieving.\\n\\n__Conclusion__\\nThese continued challenging times require reinvention of norms and acceleration of strategies that deliver customer satisfaction in ways no one expected at the beginning of 2020. Now that we’re a few months into 2021, businesses will be required to innovate and evolve their platforms to both sustain a healthy bottom line and also meet the growing expectations of their consumer base.  Digital signage technology will continue to be an integral part of this strategy.\\n\\n--\\n\\n[Rob Aita](https://www.linkedin.com/in/robertaita/) is an experienced Product Management professional with a unique combination of deep technical expertise and strong business acumen. Before moving into the financial technology industry, Rob started his career in cellular telecom where he developed a network-based cellular location platform for some of America’s largest cellular brands. In the financial technology industry, he focused on integration solutions for a financial planning platform, as well as, developing a new REST-based API framework to allow for data externalization. Since joining Scala in early 2020, he has overseen the releases of two key software platforms, Enterprise 12 and Scala Designer Cloud. He is recognized for a strategic and forward-looking approach to existing products and new market introductions, with focus always on innovation."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"NheftCCK9ZUg8DbAd1Dpl","type":"Entry","createdAt":"2021-06-10T10:39:11.522Z","updatedAt":"2021-06-10T10:39:11.522Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-m-saas-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6FHQJ1Gw4cAeIr6zSLHLcO","type":"Entry","createdAt":"2021-06-10T10:27:23.707Z","updatedAt":"2021-06-10T10:27:23.707Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-m-saas-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"75VwjHxirrdVyX6KCjvO3y"}}},"title":{"en-US":"Managed Software as a Service (m-SaaS) vs. SaaS: Why the Distinction Matters"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4HP46Uhq0oGhJ5NzZgbuZ8","type":"Entry","createdAt":"2021-06-10T08:28:54.153Z","updatedAt":"2021-06-10T10:05:11.311Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2lgjSxoyoNADCzVheYXHeS","type":"Entry","createdAt":"2021-06-10T08:29:37.964Z","updatedAt":"2021-06-10T10:04:56.631Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-form-title"},"resourceParagraphType":{"en-US":"title-description-paragraph"},"title":{"en-US":"Talk to us about how Scala solutions could work for your business."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3SpbW7dIeC8VtjzLV3rVok","type":"Entry","createdAt":"2021-06-09T14:06:01.337Z","updatedAt":"2021-06-10T10:03:20.443Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"en-US":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/sg/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>","in":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/in/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>","sg":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/sg/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3v5m7YY7jXmkgMRAQmr2Pn","type":"Entry","createdAt":"2021-06-09T14:03:08.902Z","updatedAt":"2021-06-10T10:02:24.255Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4NYLW8gbKK9luTlKbZ1IKz"}}},"title":{"en-US":"How Digital Signage is Transforming the College Campus"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3w1ztUtBcjb9D63WScN5bS","type":"Entry","createdAt":"2021-06-09T14:26:58.134Z","updatedAt":"2021-06-10T10:00:29.856Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-stimulus-package-paragraph"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/au/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/au/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/au/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/au/contact/) with our experts today.","en-US":"__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your quick service restaurant (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/en/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/en/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/en/contact/) with our experts today.","in":"__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/in/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/in/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/in/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/in/contact/) with our experts today.","sg":"__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/sg/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/sg/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/sg/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/sg/contact/) with our experts today."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"RKdebtQUq7WFK4njaek4n","type":"Entry","createdAt":"2021-06-10T09:08:25.676Z","updatedAt":"2021-06-10T09:08:25.676Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-bank-digital-signage-form"},"resourceParagraphType":{"en-US":"form-paragraph"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3JqijPTC8cwHZcjdhVdZi4","type":"Entry","createdAt":"2021-06-09T14:19:10.411Z","updatedAt":"2021-06-10T09:05:39.707Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-bank-digital-signage-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"4ZTfy0AqWysYRWUctYLj0T"}}},"title":{"en-US":"Why Should Banks Invest in Digital Signage?"},"description":{"en-US":"Blog written by Jasdeep Kohli"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6hrhxYrR0F3U7yYBxZnnxY","type":"Entry","createdAt":"2021-06-09T13:42:14.815Z","updatedAt":"2021-06-10T08:36:07.184Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-paragraph-3"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>","en-US":"## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>"}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1iCbEK42lMQN2y3PNK3vFY","type":"Entry","createdAt":"2021-06-09T13:45:14.417Z","updatedAt":"2021-06-10T08:35:11.492Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-paragraph-2"},"resourceParagraphType":{"en-US":"description-image-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7LVobfkl27H6L7Awkr3iBB"}}},"description":{"au":"# 1.\\tEntice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants.","en-US":"# 1. Entice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3JRV2XjVncjLSSbaVIvZd0","type":"Entry","createdAt":"2021-06-10T08:34:26.119Z","updatedAt":"2021-06-10T08:34:26.119Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-paragraph-1"},"resourceParagraphType":{"en-US":"description-paragraph"},"description":{"au":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article.","en-US":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article."}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"36CWxjd4sihleBbdBHvcUv","type":"Entry","createdAt":"2021-06-09T13:41:08.475Z","updatedAt":"2021-06-10T08:32:54.624Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceParagraph"}}},"fields":{"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"name":{"en-US":"scala-resource-digital-menu-boards-hero"},"resourceParagraphType":{"en-US":"hero-paragraph"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"3il9ksYcW4dd5nsiGApxaJ"}}},"title":{"en-US":"Digital Menu Boards: Should Your Restaurant Use Digital Signage?"},"description":{"en-US":"Blog written by Esther Chew"},"ctaText":{"en-US":"Contact Us"}}}]},"news":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5E9KexEn4K79Zd8oQe6kFN","type":"Entry","createdAt":"2022-09-04T00:00:57.291Z","updatedAt":"2023-04-17T10:05:44.792Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Unveils Two New Transportation Solutions at Infocomm India 2022 "},"slug":{"en-US":"scala-unveils-two-new-transportation-solutions-at-infocomm-india-2022","ja":"scala-delivers-media-player-hardware-to-digital-signage-market"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2gbfSf7Rq7Q81Yh9NJtkEE"}}},"startDate":{"en-US":"2022-09-05T00:30-04:00"},"type":{"en-US":"News"},"description":{"au":"__SINGAPORE — September 5, 2022 —__ Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__ - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022. \\n\\n## ENHANCING THE TRAVEL EXPERIENCE WITH SCALA FIDS & PIDS\\n<p></p>\\nScala <strong>Flight Information Display System (FIDS)</strong> is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.\\n<br><br>\\n\\nScala __Passenger Information Display System (PIDS)__ delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.\\n\\nBesides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.\\n\\n## COMPREHENSIVE RANGE OF DIGITAL SIGNAGE SOLUTIONS ON DISPLAY AT BOOTH D15\\n<p></p>\\nScala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n<br><br>\\n\\n“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.\\n\\n“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala.  “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”\\n\\nThe Scala solutions that will be exhibited at Infocomm India 2022 include:\\n\\n__LINQ Shelf Edge Displays:__ Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.\\n\\n__Digital Menu Boards:__ Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.\\n\\n__Smart Fitting Room:__ Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.\\n\\n__Virtual Helpdesk:__ A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.\\n\\nIn addition, Scala [hardware](https://www.scala.com/au/products/hardware/ \\"Digital Signage Hardware\\") such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.\\n\\nThose interested in visiting the booth to learn more about innovative digital signage solutions can register here https://www3.scala.com/l/858073/2022-08-22/23drjp\\n\\n__Media Contact__\\n\\nEsther Chew\\nSenior Manager, Corporate Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","en-US":"__SINGAPORE, September 5, 2022__ — Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– Flight Information Display System (FIDS) and Passenger Information Display System (PIDS) - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022. \\n\\n## ENHANCING THE TRAVEL EXPERIENCE WITH SCALA FIDS & PIDS\\n\\nScala __Flight Information Display System (FIDS)__ is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.\\n\\nScala __Passenger Information Display System (PIDS)__ delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.\\n\\nBesides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.\\n\\n## COMPREHENSIVE RANGE OF DIGITAL SIGNAGE SOLUTIONS ON DISPLAY AT BOOTH D15\\n\\nScala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\n“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.\\n\\n“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala.  “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”\\n\\nThe Scala solutions that will be exhibited at Infocomm India 2022 include:\\n\\n__LINQ Shelf Edge Displays:__ Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.\\n\\n__Digital Menu Boards:__ Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.\\n\\n__Smart Fitting Room:__ Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.\\n\\n__Virtual Helpdesk:__ A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.\\n\\nIn addition, Scala [hardware](https://www.scala.com/en/products/hardware/ \\"Digital Signage Hardware\\") such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.\\n\\nThose interested in visiting the booth to learn more about innovative digital signage solutions can register [here](https://www3.scala.com/l/858073/2022-08-22/23drjp).   \\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in tcontehe store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contact__\\n\\nEsther Chew\\nSenior Manager, Corporate Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595","in":"__SINGAPORE — September 5, 2022 —__ Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__ - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022. \\n\\n## ENHANCING THE TRAVEL EXPERIENCE WITH SCALA FIDS & PIDS\\n<p></p>\\nScala <strong>Flight Information Display System (FIDS)</strong> is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.\\n<br><br>\\n\\nScala __Passenger Information Display System (PIDS)__ delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.\\n\\nBesides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.\\n\\n## COMPREHENSIVE RANGE OF DIGITAL SIGNAGE SOLUTIONS ON DISPLAY AT BOOTH D15\\n<p></p>\\nScala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n<br><br>\\n\\n“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.\\n\\n“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala.  “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”\\n\\nThe Scala solutions that will be exhibited at Infocomm India 2022 include:\\n\\n__LINQ Shelf Edge Displays:__ Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.\\n\\n__Digital Menu Boards:__ Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.\\n\\n__Smart Fitting Room:__ Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.\\n\\n__Virtual Helpdesk:__ A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.\\n\\nIn addition, Scala [hardware](https://www.scala.com/in/products/hardware/ \\"Digital Signage Hardware\\") such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.\\n\\nThose interested in visiting the booth to learn more about innovative digital signage solutions can register here https://www3.scala.com/l/858073/2022-08-22/23drjp\\n\\n__Media Contact__\\n\\nEsther Chew\\nSenior Manager, Corporate Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","ja":"__SINGAPORE — September 5, 2022 —__ Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__ - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022. \\n\\n## ENHANCING THE TRAVEL EXPERIENCE WITH SCALA FIDS & PIDS\\n<p></p>\\nScala <strong>Flight Information Display System (FIDS)</strong> is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.\\n<br><br>\\n\\nScala __Passenger Information Display System (PIDS)__ delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.\\n\\nBesides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.\\n\\n## COMPREHENSIVE RANGE OF DIGITAL SIGNAGE SOLUTIONS ON DISPLAY AT BOOTH D15\\n<p></p>\\nScala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n<br><br>\\n\\n“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.\\n\\n“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala.  “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”\\n\\nThe Scala solutions that will be exhibited at Infocomm India 2022 include:\\n\\n__LINQ Shelf Edge Displays:__ Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.\\n\\n__Digital Menu Boards:__ Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.\\n\\n__Smart Fitting Room:__ Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.\\n\\n__Virtual Helpdesk:__ A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.\\n\\nIn addition, Scala [hardware](https://www.scala.com/jp/products/hardware/ \\"Digital Signage Hardware\\") such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.\\n\\nThose interested in visiting the booth to learn more about innovative digital signage solutions can register here https://www3.scala.com/l/858073/2022-08-22/23drjp\\n\\n__Media Contact__\\n\\nEsther Chew\\nSenior Manager, Corporate Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","sg":"__SINGAPORE — September 5, 2022 —__ Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__ - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022. \\n\\n## ENHANCING THE TRAVEL EXPERIENCE WITH SCALA FIDS & PIDS\\n<p></p>\\nScala <strong>Flight Information Display System (FIDS)</strong> is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.\\n<br><br>\\n\\nScala __Passenger Information Display System (PIDS)__ delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.\\n\\nBesides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.\\n\\n## COMPREHENSIVE RANGE OF DIGITAL SIGNAGE SOLUTIONS ON DISPLAY AT BOOTH D15\\n<p></p>\\nScala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n<br><br>\\n\\n“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.\\n\\n“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala.  “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”\\n\\nThe Scala solutions that will be exhibited at Infocomm India 2022 include:\\n\\n__LINQ Shelf Edge Displays:__ Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.\\n\\n__Digital Menu Boards:__ Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.\\n\\n__Smart Fitting Room:__ Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.\\n\\n__Virtual Helpdesk:__ A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.\\n\\nIn addition, Scala [hardware](https://www.scala.com/sg/products/hardware/ \\"Digital Signage Hardware\\") such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.\\n\\nThose interested in visiting the booth to learn more about innovative digital signage solutions can register here https://www3.scala.com/l/858073/2022-08-22/23drjp\\n\\n__Media Contact__\\n\\nEsther Chew\\nSenior Manager, Corporate Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"18UUI0MCJhVbp0BKooGR3p"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Unbj8Ypap28bmKUDtkv0Y","type":"Entry","createdAt":"2023-04-17T10:04:16.111Z","updatedAt":"2023-04-17T10:04:16.111Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces In-Store Shopper Engagement Technology on Display at Retail Technology Show 2023"},"slug":{"en-US":"scala-announces-in-store-shopper-engagement-technology-on-display-at-retail-technology-show-2023"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"60blFBWDrMgIYqcT9w0ZTh"}}},"startDate":{"en-US":"2023-04-17T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"__Sittard, The Netherlands, 17 April 2023__ — Scala today announced the in-store technology focused solutions that will be on display at Retail Technology Show 2023, all of which improve automation, engagement and personalization while also gathering and applying powerful shopper insights on digital display. Scala’s retail technology experts can be found in stand 6G58 at the Retail Technology Show, being held 26 and 27 April in Olympia, London. \\n\\nScala brings \\"smart\\" digital signage — display, sensor, mobile and emerging technology — to stores at scale, enhancing the in-store experience and increasing profitability through solutions such as automation and shopper personalization. Solutions in the booth are created, deployed and run on Scala\'s in-house full solution, including an intuitive smart digital signage platform, digital signage hardware and a global professional services team with an extensive portfolio of proven success.\\n\\n“The conversations we’re having with major retailers shows that not just wanting, but needing digital engagement in the store is incredibly important to gain full shopper engagement and loyalty. Our solutions allow you to level up with ecommerce options, bringing in elements of product discovery, automation and personalization that you would otherwise only find online,” said Harry Horn, VP of global marketing and GM of EMEA. \\n\\nSome of the in-store shopper engagement solutions include: \\n__In-store insights and data:__ our in-house sensor based technology, Walkbase, gathers in-store analytics such as traffic, pathing, dwell and more. View the data on a user-friendly dashboard where you can then use the data to further analyze and elevate your in-store experience.\\n\\n__Lift & Learn with Assisted Selling Kiosk:__ Captivate your shoppers with this interactive fixture that offers side-by-side product discovery as well as the ability to video chat a product expert. \\n\\n__Modernized Gondola Displays:__ Integrate digital displays into standard retail gondola shelves to modernize your store while creating a personalized experience for each customer.\\n\\n__Pick and Play:__ Using large format screens with QR code functionality, customers can easily access information such as product location, reviews, videos and more and transfer directly to their personal devices for a moment of experiential retail."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"NVaYqrIJBPyLbFWPykipn"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nLE7DBE1n3SVeoKxHXmy0","type":"Entry","createdAt":"2023-02-23T16:46:41.949Z","updatedAt":"2023-02-23T16:46:41.949Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces Innovative In-Store Retail Marketing Solutions on Display at EuroShop 2023"},"slug":{"en-US":"scala-announces-innovative-in-store-retail-marketing-solutions-on-display-at-euroshop-2023"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"14DXQLoxOa2yS7xbazg6hG"}}},"startDate":{"en-US":"2023-02-23T00:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"__Sittard, February 23, 2023__ - Scala today announced the in-store retail technology solutions that will be on display at EuroShop 2023, which focus on automation, efficiency, store modernization and personalizing the customer experience. Scala’s retail experts can be found in booth A01, hall 6 at EuroShop 2023, being held in Düsseldorf, Germany, 26 February - 2 March.\\n\\nScala will demonstrate a full range of in-store shopper engagement technology that modernizes the store, introduces  a more interactive and seamless experience for customers and increases efficiency for sales associates. The solutions, created by Scala’s professional services and design teams, feature digital signage hardware including smart digital displays, sensor-based data and insights dashboards, Scala media players, digital shelf edge displays and LINQ tablets. \\n\\nSome of the retail technology that will be highlighted in Scala’s booth include:\\n\\n__Pick & Play:__ Empower customers with dynamic digital signage controlled by shoppers’ personal devices. Scala’s Pick and Play solution uses large format screens as well as QR code functionality to give customers the ability to easily access the information that they require while creating a moment of experiential retail.\\n\\n__Modernized Gondola Shelving:__ Transform traditional shelves found in busy retail environments into an interactive shopping experience. With digital displays and digital shelf edge displays integrated into standard retail gondola shelves, retailers can incrementally modernize their store while creating a personalized shopping experience.\\n\\n__Digital Menu Boards and Ordering Systems:__ Giving customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce food waste, Scala digital menu boards are available in a variety of sizes with flexible functionality.\\n\\n__Lift & Learn with Assisted Selling Kiosk (ASK™):__ This interactive fixture attracts shoppers and automates product discovery, giving deep product knowledge at the point of decision. Lift & Learn functionality helps with product comparison while a peer-to-peer video feature connects customers with a live expert who will answer their questions. \\n\\nIf you are interested in scheduling a tour of Scala’s booth A01 in hall 6 at EuroShop, [click here](https://www3.scala.com/scala-on-euroshop-2023). "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5DCwf4TDoWlRqoD6ncDrSB"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5ZlVQb6CZcFNx7v73PIuSE","type":"Entry","createdAt":"2023-01-13T13:21:19.380Z","updatedAt":"2023-01-13T13:22:17.911Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Display Integrated Marketing Technology Solutions  at ISE 2023"},"slug":{"en-US":"scala-to-display-integrated-marketing-technology-solutions-at-ise-2023"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2rK02I10HD17CTrwgKCJBl"}}},"startDate":{"en-US":"2023-01-13T00:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"__London, January 13, 2023__ - Leading marketing technology and digital signage solutions company Scala will present key end-to-end marketing technology and digital solutions to marketing and innovation teams visiting Integrated Systems Europe (ISE) this year. There will be a full scope of Scala’s in-house digital display and sensor-based solutions at Scala’s stand 6K150 at ISE, being held in Barcelona, Spain, 31 January - 3 February. \\n\\nThe Scala team will demonstrate transformative and scalable solutions that improve sales, operations and efficiency for a variety of sectors including retail, transportation, restaurants, hospitality and more. \\n\\nHighlights of the solutions in stand 6K150 include: \\n\\n__Lift and Learn with ASK:__ Lift the product from the display to learn key product information, pricing and more with the ability to access a virtual sales associate directly from the fixture.\\n\\n__Pick and Play:__ Scala’s “Pick and Play” solution allows your audience to pair, control and customize displays via QR code, increasing attention and engagement. \\nGondola Digital Displays: Large- and small-format digital displays integrated into standard fixtures create a modernized, informative in-store shopping experience. \\n\\n__Digital Menu Boards and Ordering System:__ Using commercial grade LINQ tablets, customers can create and personalize their orders while brands promote items to increase sales, build loyalty and reduce food waste. Scala’s digital menu and ordering boards can be strategically placed anywhere within the restaurant\'s footprint.\\n\\n__Digital Signage Hardware:__ Scala’s own hardware will be used in the solutions at the stand, including digital shelf edge displays, smart pick-up solutions, media players, digital signage and LINQ all-in-one tablets.\\n\\nThose interested in learning more about Scala’s in-store marketing technology can schedule a private tour [here](https://www3.scala.com/scala-on-ise-2023). \\n\\n[X2O Media](https://www.x2omedia.com/en/),  a unified communications and collaboration technology company in the STRATACACHE family, is also exhibiting at ISE. X2O Media is showcasing the best in immersive learning and meeting environments with X2O OneRoom alongside their digital workplace solutions. Visit X2O Media at stand 2Q450."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3IKbrOgVVvesklV06j2rzl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2r3NjSwBeHtiCyPp3Q9j8a","type":"Entry","createdAt":"2022-12-07T13:55:03.608Z","updatedAt":"2022-12-08T16:26:34.329Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces a Major Release of Flagship Digital Signage Platform Scala Enterprise 13.00"},"slug":{"en-US":"scala-announces-a-major-release-of-flagship-digital-signage-platform-scala-enterprise-13-00"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Gd9jcBdNnUMHsbLRM4Wfc"}}},"startDate":{"en-US":"2022-12-08T11:15-05:00"},"type":{"en-US":"News"},"description":{"en-US":"__MALVERN, PA, US — December 8, 2022__ — Scala today announced the release of its flagship digital signage platform, Scala Enterprise version 13.00, a major release that introduces a number of highly requested features into the product. Scala, part of the STRATACACHE family of technology companies, continues to add significant investments to enhance the digital signage platform for more than 16,000 clients in stores, restaurants, transportation hubs, corporate campuses and more.  \\n\\n“The motivation behind the content chosen for Scala Enterprise R13.00 was two-fold.” __said Rob Aita, Director of Product Management at Scala__. “First, the evolution of the Windows 64-bit player engine sets the foundational stage for future innovation. Second, key operational improvements were added in the form of an integrated player-based preview function and deeper insight into the plan generation process.”\\n\\n### Highlights of Scala Enterprise 13.00:\\n- __The Windows 64-bit player engine is available for new installation and upgrades__ for players in the network. Windows 64-bit players can take advantage of improved HTML performance and the \\"Player Snapshot\\" feature previously only available on the Linux platform. \\n- __Player-based preview functionality is fully integrated with Scala Content Manager__. Users can now configure playback parameters from a unified screen in Content Manager, allowing them to validate current and/or future expected content from another physically connected player in the network.\\n- __Monitor and stop plan generation tasks with a click of a button__. This new feature provides an overview of past, current and future plan generation tasks and lets users cancel certain jobs before they start.\\n- __Enhanced Provisioning is now available for LINQ tablets__, with the Scala Media Player-R soon to come, which allows users to complete the commissioning process from any Wi-Fi capable device. \\n\\n“Scala is committed to listening to our customer base and building features into our product that satisfy their needs. This release combines the introduction of highly requested new functionality, while also continuing with foundational improvements, such as  the 64-bit player engine, that will allow us to innovate on the platform at a faster pace in future releases,” said Kevin Carbone, CEO of Scala. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2qGhcS36XS7SpS2mZm45kM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Y7s6uQT9XNrmH7cIos5IF","type":"Entry","createdAt":"2022-10-04T13:25:05.376Z","updatedAt":"2022-10-04T13:25:05.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Serves Quick Serve Solution at Restaurant & Takeaway Innovation Expo"},"slug":{"en-US":"scala-serves-quick-serve-solution-at-restaurant-and-takeaway-innovation-expo"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7lRLnHoOAO5WiqSKQoEKmM"}}},"startDate":{"en-US":"2022-10-04T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"__London — October 4, 2022__ — Scala, the innovative digital solutions company is set to appear at the Restaurant & Takeaway Innovation Expo taking place at ExCel London October 19th and 20th, 2022. Visitors will be able to experience Scala digital solutions including menu boards, ordering tablets, back of house screens and pick up systems at stand M10. \\n\\n“Hospitality is facing a variety of challenges whether it is staffing and stock shortages or the squeeze on customer spending. Scala is keen to work with brands to optimize their operations and staff expertise,” __said Harry Horn, General Manager EMEA, Scala__. “We’ve seen gains made by brands that use Scala technology to introduce efficiencies such as automated menu displays based on dayparting or the weather and are looking forward to meeting with expo attendees to learn more about their business and share our insights.”\\n\\nAttendees that visit stand M10 will be invited into a Scala quick service space that showcases a variety of flexible and scalable Scala solutions such as digital menu boards and ordering systems as well as team communications tools, street-facing screens and shelf edge signage.\\n\\nScala is part of the STRATACACHE family of technology companies. STRATACACHE currently powers digital menu boards for eight of the top ten US QSR brands. More information on Scala and its [hospitality-focussed solutions](https://www.scala.com/en/industries/quick-service-restaurants/) can be found at [Scala.com](https://www.scala.com/en/industries/quick-service-restaurants/). \\n\\n### About Scala\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2JlzACrT56gDki9Hw97cOx"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6LRsuuu4Nhvm7hXFmoJrYP","type":"Entry","createdAt":"2022-10-01T05:18:24.214Z","updatedAt":"2022-10-01T05:30:43.984Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Queue Management System for Cafes, Restaurants & QSRs - Vlog"},"slug":{"en-US":"scala-queue-management-system-for-cafes-restaurants-and-qsrs-vlog","ja":"scala-queue-management-system-for-cafes-restaurants-and-qsrs-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2CsmTpJWnL2Erj78svayZ0"}}},"startDate":{"en-US":"2022-10-01T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Scala Team"},"description":{"au":"The adoption of digital technology in quick service restaurants (QSRs) has rapidly *accelerated* in the last two years. It is rare to enter any major fast-food outlet these days and not encounter dynamic digital menu boards, self-ordering kiosks, contactless payment and other forms of digital technology. Customer expectations, demands, and preferences have evolved, and this has extended all the way to the queue. \\n\\nSome recent *research* shows that if a restaurant or café has more than 6 customers standing in the queue, people are deterred from waiting. For this reason, quick service restaurants and cafes should strongly consider investing in a restaurant queue management system to avoid missing out on business and losing out to their competitors.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/HLpXndSii_U\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## How smart queue management improves customer satisfaction\\n\\nWith long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.\\n\\n## A restaurant queue management system greatly improves overall customer satisfaction by:\\n\\n•\\treducing perceived wait time\\n•\\tassigning queue numbers and keeping customers informed of their place in the queue\\n•\\tremoving the need to stand in line for long periods by offering virtual queueing and mobile alerts\\n•\\timproving restaurant efficiency and service speed\\n\\n## Introducing Scala Queue Management System (QMS) for Restaurants and Cafes\\n\\nScala Queue Management System for Restaurants is a must-have tool to improve customer experiences and reduce wait times in cafes and restaurants. \\n\\n__Features and benefits__\\n\\n•\\tUpdate customers on estimated wait times and queue status\\n•\\tEasily assign queue numbers\\n•\\tTicketless system\\n•\\tMobile notifications keep customers informed of their order status and place in the queue\\n•\\tDisplay real-time order status and order numbers on digital screens\\n•\\tAutomatic distribution of queue number upon order completion\\n\\nFind out more about <a href=\\"https://www3.scala.com/l/858073/2022-09-14/24gc7y\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala QMS</p>\\n\\nDiscover [Scala solutions for Quick Service Restaurants](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\")\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n*accelerated: retailtouchpoints_com/blog/the-pandemic-accelerates-quick-service-restaurants-to-embrace-the-digital-age <br>\\n*research: cafesuccesshub_com/why-the-wait-queue/ </p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"The adoption of digital technology in quick service restaurants (QSRs) has rapidly *accelerated* in the last two years. It is rare to enter any major fast-food outlet these days and not encounter dynamic digital menu boards, self-ordering kiosks, contactless payment and other forms of digital technology. Customer expectations, demands, and preferences have evolved, and this has extended all the way to the queue. \\n\\nSome recent *research* shows that if a restaurant or café has more than 6 customers standing in the queue, people are deterred from waiting. For this reason, quick service restaurants and cafes should strongly consider investing in a restaurant queue management system to avoid missing out on business and losing out to their competitors.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/HLpXndSii_U\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## How smart queue management improves customer satisfaction\\n\\nWith long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.\\n\\n## A restaurant queue management system greatly improves overall customer satisfaction by:\\n\\n•\\treducing perceived wait time\\n•\\tassigning queue numbers and keeping customers informed of their place in the queue\\n•\\tremoving the need to stand in line for long periods by offering virtual queueing and mobile alerts\\n•\\timproving restaurant efficiency and service speed\\n\\n## Introducing Scala Queue Management System (QMS) for Restaurants and Cafes\\n\\nScala Queue Management System for Restaurants is a must-have tool to improve customer experiences and reduce wait times in cafes and restaurants. \\n\\n__Features and benefits__\\n\\n•\\tUpdate customers on estimated wait times and queue status\\n•\\tEasily assign queue numbers\\n•\\tTicketless system\\n•\\tMobile notifications keep customers informed of their order status and place in the queue\\n•\\tDisplay real-time order status and order numbers on digital screens\\n•\\tAutomatic distribution of queue number upon order completion\\n\\nFind out more about <a href=\\"https://www3.scala.com/l/858073/2022-09-14/24gc7y\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala QMS</p>\\n\\nDiscover [Scala solutions for Quick Service Restaurants](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\")\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n*accelerated: retailtouchpoints_com/blog/the-pandemic-accelerates-quick-service-restaurants-to-embrace-the-digital-age <br>\\n*research: cafesuccesshub_com/why-the-wait-queue/ </p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"The adoption of digital technology in quick service restaurants (QSRs) has rapidly *accelerated* in the last two years. It is rare to enter any major fast-food outlet these days and not encounter dynamic digital menu boards, self-ordering kiosks, contactless payment and other forms of digital technology. Customer expectations, demands, and preferences have evolved, and this has extended all the way to the queue. \\n\\nSome recent *research* shows that if a restaurant or café has more than 6 customers standing in the queue, people are deterred from waiting. For this reason, quick service restaurants and cafes should strongly consider investing in a restaurant queue management system to avoid missing out on business and losing out to their competitors.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/HLpXndSii_U\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## How smart queue management improves customer satisfaction\\n\\nWith long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.\\n\\n## A restaurant queue management system greatly improves overall customer satisfaction by:\\n\\n•\\treducing perceived wait time\\n•\\tassigning queue numbers and keeping customers informed of their place in the queue\\n•\\tremoving the need to stand in line for long periods by offering virtual queueing and mobile alerts\\n•\\timproving restaurant efficiency and service speed\\n\\n## Introducing Scala Queue Management System (QMS) for Restaurants and Cafes\\n\\nScala Queue Management System for Restaurants is a must-have tool to improve customer experiences and reduce wait times in cafes and restaurants. \\n\\n__Features and benefits__\\n\\n•\\tUpdate customers on estimated wait times and queue status\\n•\\tEasily assign queue numbers\\n•\\tTicketless system\\n•\\tMobile notifications keep customers informed of their order status and place in the queue\\n•\\tDisplay real-time order status and order numbers on digital screens\\n•\\tAutomatic distribution of queue number upon order completion\\n\\nFind out more about <a href=\\"https://www3.scala.com/l/858073/2022-09-14/24gc7y\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala QMS</p>\\n\\nDiscover [Scala solutions for Quick Service Restaurants](https://www.scala.com/in/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\")\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n*accelerated: retailtouchpoints_com/blog/the-pandemic-accelerates-quick-service-restaurants-to-embrace-the-digital-age <br>\\n*research: cafesuccesshub_com/why-the-wait-queue/ </p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"The adoption of digital technology in quick service restaurants (QSRs) has rapidly *accelerated* in the last two years. It is rare to enter any major fast-food outlet these days and not encounter dynamic digital menu boards, self-ordering kiosks, contactless payment and other forms of digital technology. Customer expectations, demands, and preferences have evolved, and this has extended all the way to the queue. \\n\\nSome recent *research* shows that if a restaurant or café has more than 6 customers standing in the queue, people are deterred from waiting. For this reason, quick service restaurants and cafes should strongly consider investing in a restaurant queue management system to avoid missing out on business and losing out to their competitors.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/HLpXndSii_U\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## How smart queue management improves customer satisfaction\\n\\nWith long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.\\n\\n## A restaurant queue management system greatly improves overall customer satisfaction by:\\n\\n•\\treducing perceived wait time\\n•\\tassigning queue numbers and keeping customers informed of their place in the queue\\n•\\tremoving the need to stand in line for long periods by offering virtual queueing and mobile alerts\\n•\\timproving restaurant efficiency and service speed\\n\\n## Introducing Scala Queue Management System (QMS) for Restaurants and Cafes\\n\\nScala Queue Management System for Restaurants is a must-have tool to improve customer experiences and reduce wait times in cafes and restaurants. \\n\\n__Features and benefits__\\n\\n•\\tUpdate customers on estimated wait times and queue status\\n•\\tEasily assign queue numbers\\n•\\tTicketless system\\n•\\tMobile notifications keep customers informed of their order status and place in the queue\\n•\\tDisplay real-time order status and order numbers on digital screens\\n•\\tAutomatic distribution of queue number upon order completion\\n\\nFind out more about <a href=\\"https://www3.scala.com/l/858073/2022-09-14/24gc7y\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala QMS</p>\\n\\nDiscover [Scala solutions for Quick Service Restaurants](https://www.scala.com/jp/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\")\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n*accelerated: retailtouchpoints_com/blog/the-pandemic-accelerates-quick-service-restaurants-to-embrace-the-digital-age <br>\\n*research: cafesuccesshub_com/why-the-wait-queue/ </p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"The adoption of digital technology in quick service restaurants (QSRs) has rapidly *accelerated* in the last two years. It is rare to enter any major fast-food outlet these days and not encounter dynamic digital menu boards, self-ordering kiosks, contactless payment and other forms of digital technology. Customer expectations, demands, and preferences have evolved, and this has extended all the way to the queue. \\n\\nSome recent *research* shows that if a restaurant or café has more than 6 customers standing in the queue, people are deterred from waiting. For this reason, quick service restaurants and cafes should strongly consider investing in a restaurant queue management system to avoid missing out on business and losing out to their competitors.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/HLpXndSii_U\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## How smart queue management improves customer satisfaction\\n\\nWith long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.\\n\\n## A restaurant queue management system greatly improves overall customer satisfaction by:\\n\\n•\\treducing perceived wait time\\n•\\tassigning queue numbers and keeping customers informed of their place in the queue\\n•\\tremoving the need to stand in line for long periods by offering virtual queueing and mobile alerts\\n•\\timproving restaurant efficiency and service speed\\n\\n## Introducing Scala Queue Management System (QMS) for Restaurants and Cafes\\n\\nScala Queue Management System for Restaurants is a must-have tool to improve customer experiences and reduce wait times in cafes and restaurants. \\n\\n__Features and benefits__\\n\\n•\\tUpdate customers on estimated wait times and queue status\\n•\\tEasily assign queue numbers\\n•\\tTicketless system\\n•\\tMobile notifications keep customers informed of their order status and place in the queue\\n•\\tDisplay real-time order status and order numbers on digital screens\\n•\\tAutomatic distribution of queue number upon order completion\\n\\nFind out more about <a href=\\"https://www3.scala.com/l/858073/2022-09-14/24gc7y\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala QMS</p>\\n\\nDiscover [Scala solutions for Quick Service Restaurants](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\")\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n*accelerated: retailtouchpoints_com/blog/the-pandemic-accelerates-quick-service-restaurants-to-embrace-the-digital-age <br>\\n*research: cafesuccesshub_com/why-the-wait-queue/ </p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Hm357CSYxEXOZ6WHbkNBY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14LQPBb6ufzbM1Fzdrc7yF","type":"Entry","createdAt":"2022-09-29T04:33:58.406Z","updatedAt":"2022-09-29T05:19:06.295Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Transform Your Grocery Store with LINQ Shelf Edge Displays"},"slug":{"en-US":"transform-your-grocery-store-with-linq-shelf-edge-displays"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"60rn9uSxaI7xim6Be32vFQ"}}},"startDate":{"en-US":"2022-09-29T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Scala Team"},"description":{"au":"There is no doubt the pandemic has led to a serious shift in consumer behaviour, with most consumers in Asia-Pacific and beyond going online to order groceries and other household essentials at the height of the pandemic. However, while online shopping remains more prevalent compared to pre-pandemic levels, and the pandemic has led to consumers reconsidering the value of the store, shoppers are rapidly returning to physical stores, with *61% of people* still finding in-store grocery shopping an ‘enjoyable and engaging experience’.\\n\\nAccording to *McKinsey & Company*, grocery store operators and managers now have to ‘double down on digital’ to engage customers and drive sales. Here, we explore how digital shelf edge displays can be key to optimising the in-store customer experience.\\n\\n## Transforming Grocery Stores With Digital Shelf Edge Displays\\n\\n*Research* suggests that 90% of purchase decisions are made on the shelf edge, while at least *59%* of customers feel a cutting-edge digital experience is needed to keep them engaged in stores. Grocery retailers are therefore investing in digital shelf edge displays to entice customers in-store, deliver targeted advertising and drive grocery sales.\\n\\nHere are the key ways that [digital shelf edge displays transform grocery](https://www.scala.com/au/products/hardware/linq-shelf-edge-displays/ \\"Grocery Store Shelf Edge Displays\\") shopping.\\n\\n__1. Influence customer purchase decisions__\\n\\n*70%* of shoppers have admitted to making impulse purchases owing to digital signage. Digital shelf edge displays reach the customer right in the aisle, where they seek, discover and compare products and decide on their purchases. An eye-catching display attracts attention, shows real-time pricing information and alerts customers to special deals, encouraging impulse purchases and enticing customers to buy more products through in-aisle advertising. \\n\\n__2. Deliver targeted, relevant messaging__\\n\\nDigital shelf edge displays can be used to deliver highly targeted information and advertising at the point of decision-making. Customers are more likely to make a purchase if the information delivered is timely and relevant to their needs. Because shelf edge displays capture shoppers in-aisle, there exists an opportunity to tailor content to upsell customers through highly targeted messaging, potentially leading to higher grocery spend.\\n\\n__3. Easily update price and product information; reduce printing overheads__\\n\\nOne of the biggest advantages of using digital shelf edge displays is the ability to easily update price and product information in real-time. Instead of having to manually update paper or static displays due to price or product changes, these details can be adjusted through central content management and easily rolled out across multiple store locations. Research shows *62%* of customers compare prices online before making a purchase in-store, and it is therefore essential that ins-tore prices align with those online or customers may lose trust in your brand.\\n\\n__4. Engage customers and deepen product discovery__\\n\\nA significant benefit of using digital shelf edge displays is the ability to make the in-aisle experience more engaging. Conventional static shelf displays and physical ticketing systems are limited in that they serve one purpose: to show price information. Digital shelf edge displays can display up-to-date pricing information, but also product information, special deals and attractive video advertising.\\n\\n## Introducing LINQ All-In-One Shelf Edge Digital Displays\\n\\nWith LINQ All-In-One Shelf Edge Displays, grocery retailers can bid adieu to outdated print pricing and shelf ticketing and create powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. \\n\\nDesigned for 24/7 use and maximum uptime, the displays can be powered by DC or Power over Ethernet (PoE), delivering superior performance and stability. Optional accessories include cameras, barcode scanners and mobile sensors to deliver targeted, personalised experiences.\\n\\nScala brings over three decades of experience in partnering with [leading global brands](https://www.scala.com/au/casestudies/ \\"Digital Signage Case-stidies\\") and helping them in their digital transformation journey. The Scala platform is trusted worldwide for being infinitely customisable, scalable, stable, and flexible. \\n\\nWant to grow your business and get an edge over your competition? Discover LINQ Shelf Edge Displays [here](https://www.scala.com/au/products/hardware/linq-shelf-edge-displays/ \\"LINQ Shelf Edge Displays\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n  61% of people: qz_com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/<br>\\n  McKinsey & Company: mckinsey_com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative<br>\\n  Research: valutrack_com/display-data/retail-electronic-shelf-labels/<br>\\n  59%: helpscout_com/75-customer-service-facts-quotes-statistics/<br>\\n  70%: in2_digital/digital-shelf-edge-display/<br>\\n  62%: ledcraftinc_com/transforming-retail-shopping-digital-shelf-edge/</p>\\n","en-US":"There is no doubt the pandemic has led to a serious shift in consumer behaviour, with most consumers in Asia-Pacific and beyond going online to order groceries and other household essentials at the height of the pandemic. However, while online shopping remains more prevalent compared to pre-pandemic levels, and the pandemic has led to consumers reconsidering the value of the store, shoppers are rapidly returning to physical stores, with *61% of people* still finding in-store grocery shopping an ‘enjoyable and engaging experience’.\\n\\nAccording to *McKinsey & Company*, grocery store operators and managers now have to ‘double down on digital’ to engage customers and drive sales. Here, we explore how digital shelf edge displays can be key to optimising the in-store customer experience.\\n\\n## Transforming Grocery Stores With Digital Shelf Edge Displays\\n\\n*Research* suggests that 90% of purchase decisions are made on the shelf edge, while at least *59%* of customers feel a cutting-edge digital experience is needed to keep them engaged in stores. Grocery retailers are therefore investing in digital shelf edge displays to entice customers in-store, deliver targeted advertising and drive grocery sales.\\n\\nHere are the key ways that [digital shelf edge displays transform grocery](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"Grocery Store Shelf Edge Displays\\") shopping.\\n\\n__1. Influence customer purchase decisions__\\n\\n*70%* of shoppers have admitted to making impulse purchases owing to digital signage. Digital shelf edge displays reach the customer right in the aisle, where they seek, discover and compare products and decide on their purchases. An eye-catching display attracts attention, shows real-time pricing information and alerts customers to special deals, encouraging impulse purchases and enticing customers to buy more products through in-aisle advertising. \\n\\n__2. Deliver targeted, relevant messaging__\\n\\nDigital shelf edge displays can be used to deliver highly targeted information and advertising at the point of decision-making. Customers are more likely to make a purchase if the information delivered is timely and relevant to their needs. Because shelf edge displays capture shoppers in-aisle, there exists an opportunity to tailor content to upsell customers through highly targeted messaging, potentially leading to higher grocery spend.\\n\\n__3. Easily update price and product information; reduce printing overheads__\\n\\nOne of the biggest advantages of using digital shelf edge displays is the ability to easily update price and product information in real-time. Instead of having to manually update paper or static displays due to price or product changes, these details can be adjusted through central content management and easily rolled out across multiple store locations. Research shows *62%* of customers compare prices online before making a purchase in-store, and it is therefore essential that ins-tore prices align with those online or customers may lose trust in your brand.\\n\\n__4. Engage customers and deepen product discovery__\\n\\nA significant benefit of using digital shelf edge displays is the ability to make the in-aisle experience more engaging. Conventional static shelf displays and physical ticketing systems are limited in that they serve one purpose: to show price information. Digital shelf edge displays can display up-to-date pricing information, but also product information, special deals and attractive video advertising.\\n\\n## Introducing LINQ All-In-One Shelf Edge Digital Displays\\n\\nWith LINQ All-In-One Shelf Edge Displays, grocery retailers can bid adieu to outdated print pricing and shelf ticketing and create powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. \\n\\nDesigned for 24/7 use and maximum uptime, the displays can be powered by DC or Power over Ethernet (PoE), delivering superior performance and stability. Optional accessories include cameras, barcode scanners and mobile sensors to deliver targeted, personalised experiences.\\n\\nScala brings over three decades of experience in partnering with [leading global brands](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-stidies\\") and helping them in their digital transformation journey. The Scala platform is trusted worldwide for being infinitely customisable, scalable, stable, and flexible. \\n\\nWant to grow your business and get an edge over your competition? Discover LINQ Shelf Edge Displays [here](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"LINQ Shelf Edge Displays\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n  61% of people: qz_com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/<br>\\n  McKinsey & Company: mckinsey_com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative<br>\\n  Research: valutrack_com/display-data/retail-electronic-shelf-labels/<br>\\n  59%: helpscout_com/75-customer-service-facts-quotes-statistics/<br>\\n  70%: in2_digital/digital-shelf-edge-display/<br>\\n  62%: ledcraftinc_com/transforming-retail-shopping-digital-shelf-edge/</p>\\n","in":"There is no doubt the pandemic has led to a serious shift in consumer behaviour, with most consumers in Asia-Pacific and beyond going online to order groceries and other household essentials at the height of the pandemic. However, while online shopping remains more prevalent compared to pre-pandemic levels, and the pandemic has led to consumers reconsidering the value of the store, shoppers are rapidly returning to physical stores, with *61% of people* still finding in-store grocery shopping an ‘enjoyable and engaging experience’.\\n\\nAccording to *McKinsey & Company*, grocery store operators and managers now have to ‘double down on digital’ to engage customers and drive sales. Here, we explore how digital shelf edge displays can be key to optimising the in-store customer experience.\\n\\n## Transforming Grocery Stores With Digital Shelf Edge Displays\\n\\n*Research* suggests that 90% of purchase decisions are made on the shelf edge, while at least *59%* of customers feel a cutting-edge digital experience is needed to keep them engaged in stores. Grocery retailers are therefore investing in digital shelf edge displays to entice customers in-store, deliver targeted advertising and drive grocery sales.\\n\\nHere are the key ways that [digital shelf edge displays transform grocery](https://www.scala.com/in/products/hardware/linq-shelf-edge-displays/ \\"Grocery Store Shelf Edge Displays\\") shopping.\\n\\n__1. Influence customer purchase decisions__\\n\\n*70%* of shoppers have admitted to making impulse purchases owing to digital signage. Digital shelf edge displays reach the customer right in the aisle, where they seek, discover and compare products and decide on their purchases. An eye-catching display attracts attention, shows real-time pricing information and alerts customers to special deals, encouraging impulse purchases and enticing customers to buy more products through in-aisle advertising. \\n\\n__2. Deliver targeted, relevant messaging__\\n\\nDigital shelf edge displays can be used to deliver highly targeted information and advertising at the point of decision-making. Customers are more likely to make a purchase if the information delivered is timely and relevant to their needs. Because shelf edge displays capture shoppers in-aisle, there exists an opportunity to tailor content to upsell customers through highly targeted messaging, potentially leading to higher grocery spend.\\n\\n__3. Easily update price and product information; reduce printing overheads__\\n\\nOne of the biggest advantages of using digital shelf edge displays is the ability to easily update price and product information in real-time. Instead of having to manually update paper or static displays due to price or product changes, these details can be adjusted through central content management and easily rolled out across multiple store locations. Research shows *62%* of customers compare prices online before making a purchase in-store, and it is therefore essential that ins-tore prices align with those online or customers may lose trust in your brand.\\n\\n__4. Engage customers and deepen product discovery__\\n\\nA significant benefit of using digital shelf edge displays is the ability to make the in-aisle experience more engaging. Conventional static shelf displays and physical ticketing systems are limited in that they serve one purpose: to show price information. Digital shelf edge displays can display up-to-date pricing information, but also product information, special deals and attractive video advertising.\\n\\n## Introducing LINQ All-In-One Shelf Edge Digital Displays\\n\\nWith LINQ All-In-One Shelf Edge Displays, grocery retailers can bid adieu to outdated print pricing and shelf ticketing and create powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. \\n\\nDesigned for 24/7 use and maximum uptime, the displays can be powered by DC or Power over Ethernet (PoE), delivering superior performance and stability. Optional accessories include cameras, barcode scanners and mobile sensors to deliver targeted, personalised experiences.\\n\\nScala brings over three decades of experience in partnering with [leading global brands](https://www.scala.com/in/casestudies/ \\"Digital Signage Case-stidies\\") and helping them in their digital transformation journey. The Scala platform is trusted worldwide for being infinitely customisable, scalable, stable, and flexible. \\n\\nWant to grow your business and get an edge over your competition? Discover LINQ Shelf Edge Displays [here](https://www.scala.com/in/products/hardware/linq-shelf-edge-displays/ \\"LINQ Shelf Edge Displays\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n  61% of people: qz_com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/<br>\\n  McKinsey & Company: mckinsey_com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative<br>\\n  Research: valutrack_com/display-data/retail-electronic-shelf-labels/<br>\\n  59%: helpscout_com/75-customer-service-facts-quotes-statistics/<br>\\n  70%: in2_digital/digital-shelf-edge-display/<br>\\n  62%: ledcraftinc_com/transforming-retail-shopping-digital-shelf-edge/</p>\\n","ja":"There is no doubt the pandemic has led to a serious shift in consumer behaviour, with most consumers in Asia-Pacific and beyond going online to order groceries and other household essentials at the height of the pandemic. However, while online shopping remains more prevalent compared to pre-pandemic levels, and the pandemic has led to consumers reconsidering the value of the store, shoppers are rapidly returning to physical stores, with *61% of people* still finding in-store grocery shopping an ‘enjoyable and engaging experience’.\\n\\nAccording to *McKinsey & Company*, grocery store operators and managers now have to ‘double down on digital’ to engage customers and drive sales. Here, we explore how digital shelf edge displays can be key to optimising the in-store customer experience.\\n\\n## Transforming Grocery Stores With Digital Shelf Edge Displays\\n\\n*Research* suggests that 90% of purchase decisions are made on the shelf edge, while at least *59%* of customers feel a cutting-edge digital experience is needed to keep them engaged in stores. Grocery retailers are therefore investing in digital shelf edge displays to entice customers in-store, deliver targeted advertising and drive grocery sales.\\n\\nHere are the key ways that [digital shelf edge displays transform grocery](https://www.scala.com/jp/products/hardware/linq-shelf-edge-displays/ \\"Grocery Store Shelf Edge Displays\\") shopping.\\n\\n__1. Influence customer purchase decisions__\\n\\n*70%* of shoppers have admitted to making impulse purchases owing to digital signage. Digital shelf edge displays reach the customer right in the aisle, where they seek, discover and compare products and decide on their purchases. An eye-catching display attracts attention, shows real-time pricing information and alerts customers to special deals, encouraging impulse purchases and enticing customers to buy more products through in-aisle advertising. \\n\\n__2. Deliver targeted, relevant messaging__\\n\\nDigital shelf edge displays can be used to deliver highly targeted information and advertising at the point of decision-making. Customers are more likely to make a purchase if the information delivered is timely and relevant to their needs. Because shelf edge displays capture shoppers in-aisle, there exists an opportunity to tailor content to upsell customers through highly targeted messaging, potentially leading to higher grocery spend.\\n\\n__3. Easily update price and product information; reduce printing overheads__\\n\\nOne of the biggest advantages of using digital shelf edge displays is the ability to easily update price and product information in real-time. Instead of having to manually update paper or static displays due to price or product changes, these details can be adjusted through central content management and easily rolled out across multiple store locations. Research shows *62%* of customers compare prices online before making a purchase in-store, and it is therefore essential that ins-tore prices align with those online or customers may lose trust in your brand.\\n\\n__4. Engage customers and deepen product discovery__\\n\\nA significant benefit of using digital shelf edge displays is the ability to make the in-aisle experience more engaging. Conventional static shelf displays and physical ticketing systems are limited in that they serve one purpose: to show price information. Digital shelf edge displays can display up-to-date pricing information, but also product information, special deals and attractive video advertising.\\n\\n## Introducing LINQ All-In-One Shelf Edge Digital Displays\\n\\nWith LINQ All-In-One Shelf Edge Displays, grocery retailers can bid adieu to outdated print pricing and shelf ticketing and create powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. \\n\\nDesigned for 24/7 use and maximum uptime, the displays can be powered by DC or Power over Ethernet (PoE), delivering superior performance and stability. Optional accessories include cameras, barcode scanners and mobile sensors to deliver targeted, personalised experiences.\\n\\nScala brings over three decades of experience in partnering with [leading global brands](https://www.scala.com/jp/casestudies/ \\"Digital Signage Case-stidies\\") and helping them in their digital transformation journey. The Scala platform is trusted worldwide for being infinitely customisable, scalable, stable, and flexible. \\n\\nWant to grow your business and get an edge over your competition? Discover LINQ Shelf Edge Displays [here](https://www.scala.com/jp/products/hardware/linq-shelf-edge-displays/ \\"LINQ Shelf Edge Displays\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n  61% of people: qz_com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/<br>\\n  McKinsey & Company: mckinsey_com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative<br>\\n  Research: valutrack_com/display-data/retail-electronic-shelf-labels/<br>\\n  59%: helpscout_com/75-customer-service-facts-quotes-statistics/<br>\\n  70%: in2_digital/digital-shelf-edge-display/<br>\\n  62%: ledcraftinc_com/transforming-retail-shopping-digital-shelf-edge/</p>\\n","sg":"There is no doubt the pandemic has led to a serious shift in consumer behaviour, with most consumers in Asia-Pacific and beyond going online to order groceries and other household essentials at the height of the pandemic. However, while online shopping remains more prevalent compared to pre-pandemic levels, and the pandemic has led to consumers reconsidering the value of the store, shoppers are rapidly returning to physical stores, with *61% of people* still finding in-store grocery shopping an ‘enjoyable and engaging experience’.\\n\\nAccording to *McKinsey & Company*, grocery store operators and managers now have to ‘double down on digital’ to engage customers and drive sales. Here, we explore how digital shelf edge displays can be key to optimising the in-store customer experience.\\n\\n## Transforming Grocery Stores With Digital Shelf Edge Displays\\n\\n*Research* suggests that 90% of purchase decisions are made on the shelf edge, while at least *59%* of customers feel a cutting-edge digital experience is needed to keep them engaged in stores. Grocery retailers are therefore investing in digital shelf edge displays to entice customers in-store, deliver targeted advertising and drive grocery sales.\\n\\nHere are the key ways that [digital shelf edge displays transform grocery](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"Grocery Store Shelf Edge Displays\\") shopping.\\n\\n__1. Influence customer purchase decisions__\\n\\n*70%* of shoppers have admitted to making impulse purchases owing to digital signage. Digital shelf edge displays reach the customer right in the aisle, where they seek, discover and compare products and decide on their purchases. An eye-catching display attracts attention, shows real-time pricing information and alerts customers to special deals, encouraging impulse purchases and enticing customers to buy more products through in-aisle advertising. \\n\\n__2. Deliver targeted, relevant messaging__\\n\\nDigital shelf edge displays can be used to deliver highly targeted information and advertising at the point of decision-making. Customers are more likely to make a purchase if the information delivered is timely and relevant to their needs. Because shelf edge displays capture shoppers in-aisle, there exists an opportunity to tailor content to upsell customers through highly targeted messaging, potentially leading to higher grocery spend.\\n\\n__3. Easily update price and product information; reduce printing overheads__\\n\\nOne of the biggest advantages of using digital shelf edge displays is the ability to easily update price and product information in real-time. Instead of having to manually update paper or static displays due to price or product changes, these details can be adjusted through central content management and easily rolled out across multiple store locations. Research shows *62%* of customers compare prices online before making a purchase in-store, and it is therefore essential that ins-tore prices align with those online or customers may lose trust in your brand.\\n\\n__4. Engage customers and deepen product discovery__\\n\\nA significant benefit of using digital shelf edge displays is the ability to make the in-aisle experience more engaging. Conventional static shelf displays and physical ticketing systems are limited in that they serve one purpose: to show price information. Digital shelf edge displays can display up-to-date pricing information, but also product information, special deals and attractive video advertising.\\n\\n## Introducing LINQ All-In-One Shelf Edge Digital Displays\\n\\nWith LINQ All-In-One Shelf Edge Displays, grocery retailers can bid adieu to outdated print pricing and shelf ticketing and create powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. \\n\\nDesigned for 24/7 use and maximum uptime, the displays can be powered by DC or Power over Ethernet (PoE), delivering superior performance and stability. Optional accessories include cameras, barcode scanners and mobile sensors to deliver targeted, personalised experiences.\\n\\nScala brings over three decades of experience in partnering with [leading global brands](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-stidies\\") and helping them in their digital transformation journey. The Scala platform is trusted worldwide for being infinitely customisable, scalable, stable, and flexible. \\n\\nWant to grow your business and get an edge over your competition? Discover LINQ Shelf Edge Displays [here](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"LINQ Shelf Edge Displays\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p style=\\"font-size:12px; font-style:italic\\">Source:<br>\\n  61% of people: qz_com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/<br>\\n  McKinsey & Company: mckinsey_com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative<br>\\n  Research: valutrack_com/display-data/retail-electronic-shelf-labels/<br>\\n  59%: helpscout_com/75-customer-service-facts-quotes-statistics/<br>\\n  70%: in2_digital/digital-shelf-edge-display/<br>\\n  62%: ledcraftinc_com/transforming-retail-shopping-digital-shelf-edge/</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1GjDJZAyk15z3z2qvdFb1n"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4HocGjdVvHEZWnJlSZQTk0","type":"Entry","createdAt":"2022-06-02T12:35:25.367Z","updatedAt":"2022-09-23T13:57:46.205Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.70"},"indexTitle":{"en-US":"Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.70"},"slug":{"en-US":"scala-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-70","ja":"scala-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-70"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5NNSmAeipeojce7ikxD5Lq"}}},"startDate":{"en-US":"2022-06-02T06:00-05:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"64-bit Windows Player engine!"},"description":{"en-US":"__MALVERN, PA, US—June 2, 2022__—Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.70, now with a significantly strengthened codebase to allow for faster new feature developments. Improvements in Enterprise 12.70 are directly aligned with the fundamental growth in the level of sophistication and digital signage evolution of Scala customers year over year. Scala, part of the STRATACACHE family of technology companies, continues to add significant investments to enhance the platform for digital signage in stores, restaurants, transportation hubs, corporate campuses and more.  \\n\\n“In Scala Enterprise releases, we are deliberate about creating a world-class CMS platform that is on pace with the growth of our customers and their digital signage needs,” said Rob Aita, Director of Product Management at Scala. “Scala has a 30+ year heritage in digital signage, with proven maturity creating and deploying digital experiences. Many of our customers have evolved from displaying simple content on a screen to having truly creative widgets, customer engagement sensors and running stunning video wall implementations. This means we needed to provide a deeper understanding of their digital network, enhanced monitoring capabilities, as well as a faster provisioning process of Scala players, functions that are mostly absent in many basic CMS available in the marketplace.” \\n\\n## Highlights of Scala Enterprise 12.70\\n\\n- 64-bit Windows player engine available for new player installations, setting the foundation for performance improvements and feature innovation in future releases. This update also unifies our player engine codebase, allowing for feature parity between our Linux and Windows offerings.\\n- Player Snapshot now available for Windows players running on Win64. Player Snapshot became available for Linux players in a previous version\\n- Player Health Rollup is enhanced to show operational health, such as inventory and plan status of players\\n- Enhanced Provisioning now available, which allows users to complete the provisioning process from a mobile device, significantly reducing installation time, as well as allowing process to be easily repeatable\\n\\n“We made a commitment to revamp our release cycle at the beginning of 2020 — to deliver more frequent versions of Scala Enterprise on a regular spring/fall cadence. By executing on this commitment, our customers can plan more effectively, gain access to requested features and be more predictive in their resource scheduling and budgeting,” said Kevin Carbone, CEO of Scala. \\n\\nAdditional new features include adding player “favorites” and cloneable maintenance jobs to provide additional ease of use to Content Manager. The latest release, Enterprise 12.70 is available at www.scala.com/updates for customers under current Scala Maintenance.\\n\\n### About Scala\\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. Scala is headquartered outside Philadelphia, PA, and has been a trusted technology partner for 30+ years with 30 offices globally, providing digital signage solutions to 16,000+ enterprise customers in more than 100 countries.  \\n\\n__Media Contact__\\n\\nAndrea Poley, Global Communications Manager, Scala [andrea.poley@scala.com](mailto:andrea.poley@scala.com)\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7cqK1uki544WOxMvYwJDf5"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5LthwTl3p0Kg0YEuzaeAlY","type":"Entry","createdAt":"2022-08-29T14:44:39.625Z","updatedAt":"2022-09-22T13:54:12.946Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala makes its debut at GITEX Global in Dubai next month "},"indexTitle":{"en-US":"Scala makes its debut at GITEX Global in Dubai next month "},"slug":{"en-US":"scala-makes-its-debut-at-gitex-global-in-dubai-next-month","ja":"scala-makes-its-debut-at-gitex-global-in-dubai-next-month"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7yI5br3bdjGD1BWhGTzC8E"}}},"startDate":{"en-US":"2022-09-05T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"__London — September 5, 2022__ — Scala, the international marketing technology company, will make its debut at GITEX Global next month. Appearing as part of the e& (formerly known as Etisalat Group) stand at Zabeel Hall, 1-A20. Scala will be sharing three of its innovative retail solutions at the international technology show taking place at the Dubai World Trade Centre 10-14th October, 2022. \\n\\n“We are excited to be taking part in GITEX Global with e& this year to share a selection of our retail solutions that create compelling moments of customer connection and provide brands with essential analytic data,” said Harry Horn, General Manager EMEA, Scala. “Scala hardware and software is already being used by a variety of brands in the region and our appearance at GITEX Global as an opportunity to introduce many more people to what Scala solutions can achieve.”\\n\\nThe solutions that Scala will be exhibiting are:\\n\\n[__Digital Menu Boards and Ordering System:__](https://www.youtube.com/watch?v=Ts6Q4c1mcsI) Scala’s digital menu boards offer brands a cost-effective way to minimize food waste, mitigate staffing shortages and adapt to new hospitality regulations such as calorie and allergen labeling. Giving customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce inefficiencies, Scala digital menu boards are available in a variety of sizes with flexible functionality. \\n\\n__Lift and Learn with ASK:__ Taking the challenges of staffing into account while amplifying the expertise of store employees, lift and learn with ASK allows for product discovery as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby. Configured at GITEX to showcase some of impressive range of mobile devices available at e&, lift and learn with ASK is an enhanced version of the lift and learn digital solution that incorporates forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance. \\n\\n[__Gondola:__](https://www.youtube.com/watch?v=9W62LORCNUQ) Scala’s gondola solution transforms the traditional display found in busy retail environments into an interactive shopping experience. Utilizing larger digital signage along with touchscreen tablets and shelf edge digital displays, the versatile solution is easily integrated into standard retail gondola shelves allowing retailers to incrementally modernize their store while creating a personalized shopping experience.\\n\\nAs well as giving customers a captivating brand experience, all of the Scala solutions shared at GITEX global also supply brands with key data, essential to minimizing waste and building profits. \\n\\nScala can be found at the e& stand in Zabeel Hall, 1-A20. More information on Scala and its retail-focussed solutions can be found at Scala.com. \\n\\n### About Scala\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n### About e& \\ne&, formerly known as Etisalat Group, is one of the world’s leading technology and investment conglomerates. With consolidated net revenue at AED 53.3 billion and consolidated net profit of AED 9.3 billion for 2021, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.\\n\\nFounded in Abu Dhabi more than four decades ago as the UAE’s first telecommunications company, the Group now operates in 16 countries across the Middle East, Asia and Africa.\\n\\ne& provides innovative digital solutions, smart connectivity and next-generation technologies to a variety of customer segments through its four business pillars: Telecom, e& life, e& enterprise and e& capital.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3h3t8EcxhQ9bCPWnEM8aVk"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1uMIuctRI6nkQikLVb5kQT","type":"Entry","createdAt":"2022-09-13T09:11:32.445Z","updatedAt":"2022-09-16T06:14:10.586Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Reflections on InfoComm India 2022"},"slug":{"en-US":"reflections-on-infocomm-india-2022","ja":"reflections-on-infocomm-india-2022"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"U9hL0ZjugrY9yySpquXUt"}}},"startDate":{"en-US":"2022-09-13T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"*__Jasdeep Kohli, Vice President – Marketing of Scala Asia-Pacific, shares his thoughts on Scala’s showcase at InfoComm India 2022 and the responses from the audience.__*\\n\\n![Scala Team at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/4TlfKp1D8Wf5oD3rUHvPDn/7ddd1fb3707ff38f4c9f4b1611e36645/Scala-team-at-InfoComm-India-2022.jpg)\\n\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar (5th from left), Managing Director-APAC of Scala, with the team at Infocomm India</i></p>\\n\\nEarlier this week, Scala joined 300+ international exhibitors at Bombay Exhibition Centre during InfoComm India 2022 – an event aimed at showcasing the latest technology and solutions to help top AV and IT professionals grow and transform their businesses. As Scala’s first physical presence at an Asia Pacific trade show after a 3-year hiatus, Infocomm India is especially significant.\\n\\nWe were a little apprehensive as to what to expect – what solutions would the visitors want to see? How would they react to Scala’s line-up of solutions? What would the turnout be like?\\n\\nIt was gratifying to see our efforts pay off after a few months of hard work. Scala\'s showcase was an absolute success. Featuring a bright, modern design with red, white and black accents, the 120 sqm Scala booth stood out prominently and exuded an attractiveness that could not be ignored.\\n\\n![Scala Booth at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/5xIrSCrvLb0ApRrszzYPg/bc3e53e6e92da860edcf3e52e5617b19/Infocomm-booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Scala booth at Infocomm India 2022</i></p>\\n\\nThe theme for this year was “Reconnect. Refresh. Revitalize.” About 50,000 visitors attended the tradeshow, all eager to check out new AV and integrated experience solutions to help reboot their business. The turnout at the Scala booth was fantastic and we offered an interactive, engaging experience for the audience, with live demonstrations of various Scala solutions. The feedback from the audience was very encouraging – many visitors were excited to see Scala in a physical show in Asia-Pacific for the first time.\\n\\nIt was an opportune time to connect with other brands and stakeholders in the AV/Martech industry. During our conversations it was apparent that the brand awareness of Scala was high in India – many had heard about us, or read about our company, and it was heartening to note that most described Scala as a “full-solution digital signage company”.\\n\\nScala made a solid impression at InfoComm India, complete with the launch of the __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__, as well as a comprehensive range of solutions for various industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\nThe stars of the show were the __LINQ Shelf Edge Display, LINQ All-In-One Intelligent Tablet, Virtual Helpdesk and Digital Menu Board__. The LINQ Shelf Edge Display was admired by visitors for its eye-catching clarity and versatility, while the LINQ intelligent tablet offered an ideal POS solution that delivers best-in-class immersive digital experiences.\\n\\nThe Virtual Helpdesk garnered much attention for its novel combination of the latest technologies and real personal contact. Meanwhile, interest in the Digital Menu Board was very strong, signalling rapid digitalisation in the QSR sector.\\n\\n3 days of the show went by in a flash. Months of hard work culminated in a spectacular showcase at the Scala booth. The experience of reconnecting with brands after 3 years of offline events was great and we were very encouraged to see how the visitors interacted with the technology.\\n\\nOur __Managing Director - APAC, Manish Kumar__, hosted many C-suite executives from renowned brands and led fascinating discussions on the future of digital signage. In a brief interview, he shares his thoughts about the digital signage industry in India. Check out a snippet of the interview <a href=\\"https://youtu.be/x2eRcAy2CNc\\" ref=\\"nofollow\\" target=\\"_blank\\">here</a>.\\n\\n================================================================================\\n\\n*<strong>“The pandemic has compelled many businesses to digitalise and propelled the overall demand for digital signage and martech solutions. We are witnessing tremendous growth in India. Scala is in the right place, at the right time, and well positioned for great success.”</strong>*\\n\\n---- Manish Kumar, Managing Director-APAC, Scala\\n\\n================================================================================\\n\\n![Manish at Scala Booth - InfoComm](//images.ctfassets.net/lx4pzcb22oh0/6eM2FFWRUw2no1l77rObXE/7f50f28759cc4309b6427997f5dcc8b7/InfoComm-Manish-at-Booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar, Managing Director - APAC of Scala, speaking with media representatives</i></p>\\n\\nFinally, I enjoyed catching up with fellow Scala team members across the region and feeling the sense of unity displayed through working together to make the show a resounding success.\\n\\nTo those who visited the Scala booth – thank you for your support and I hope you enjoyed the walk-through. For those who missed us this year, do find out more about how [Scala solutions](http://www.scala.com/au/ \\"Digital Signage Solutions\\") can help your business thrive. Feel free to [get in touch](https://www.scala.com/au/contact/), our team would be pleased to take you through what we displayed at Infocomm India 2022.\\n\\nTo all my fellow colleagues who contributed to the amazing Scala experience at InfoComm India – a very big thank you. We couldn’t have made it without you. I can’t wait to see how we rock the next show.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"*__Jasdeep Kohli, Vice President – Marketing of Scala Asia-Pacific, shares his thoughts on Scala’s showcase at InfoComm India 2022 and the responses from the audience.__*\\n\\n![Scala Team at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/4TlfKp1D8Wf5oD3rUHvPDn/7ddd1fb3707ff38f4c9f4b1611e36645/Scala-team-at-InfoComm-India-2022.jpg)\\n\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar (5th from left), Managing Director-APAC of Scala, with the team at Infocomm India</i></p>\\n\\nEarlier this week, Scala joined 300+ international exhibitors at Bombay Exhibition Centre during InfoComm India 2022 – an event aimed at showcasing the latest technology and solutions to help top AV and IT professionals grow and transform their businesses. As Scala’s first physical presence at an Asia Pacific trade show after a 3-year hiatus, Infocomm India is especially significant.\\n\\nWe were a little apprehensive as to what to expect – what solutions would the visitors want to see? How would they react to Scala’s line-up of solutions? What would the turnout be like?\\n\\nIt was gratifying to see our efforts pay off after a few months of hard work. Scala\'s showcase was an absolute success. Featuring a bright, modern design with red, white and black accents, the 120 sqm Scala booth stood out prominently and exuded an attractiveness that could not be ignored.\\n\\n![Scala Booth at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/5xIrSCrvLb0ApRrszzYPg/bc3e53e6e92da860edcf3e52e5617b19/Infocomm-booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Scala booth at Infocomm India 2022</i></p>\\n\\nThe theme for this year was “Reconnect. Refresh. Revitalize.” About 50,000 visitors attended the tradeshow, all eager to check out new AV and integrated experience solutions to help reboot their business. The turnout at the Scala booth was fantastic and we offered an interactive, engaging experience for the audience, with live demonstrations of various Scala solutions. The feedback from the audience was very encouraging – many visitors were excited to see Scala in a physical show in Asia-Pacific for the first time.\\n\\nIt was an opportune time to connect with other brands and stakeholders in the AV/Martech industry. During our conversations it was apparent that the brand awareness of Scala was high in India – many had heard about us, or read about our company, and it was heartening to note that most described Scala as a “full-solution digital signage company”.\\n\\nScala made a solid impression at InfoComm India, complete with the launch of the __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__, as well as a comprehensive range of solutions for various industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\nThe stars of the show were the __LINQ Shelf Edge Display, LINQ All-In-One Intelligent Tablet, Virtual Helpdesk and Digital Menu Board__. The LINQ Shelf Edge Display was admired by visitors for its eye-catching clarity and versatility, while the LINQ intelligent tablet offered an ideal POS solution that delivers best-in-class immersive digital experiences.\\n\\nThe Virtual Helpdesk garnered much attention for its novel combination of the latest technologies and real personal contact. Meanwhile, interest in the Digital Menu Board was very strong, signalling rapid digitalisation in the QSR sector.\\n\\n3 days of the show went by in a flash. Months of hard work culminated in a spectacular showcase at the Scala booth. The experience of reconnecting with brands after 3 years of offline events was great and we were very encouraged to see how the visitors interacted with the technology.\\n\\nOur __Managing Director - APAC, Manish Kumar__, hosted many C-suite executives from renowned brands and led fascinating discussions on the future of digital signage. In a brief interview, he shares his thoughts about the digital signage industry in India. Check out a snippet of the interview <a href=\\"https://youtu.be/x2eRcAy2CNc\\" ref=\\"nofollow\\" target=\\"_blank\\">here</a>.\\n\\n================================================================================\\n\\n*<strong>“The pandemic has compelled many businesses to digitalise and propelled the overall demand for digital signage and martech solutions. We are witnessing tremendous growth in India. Scala is in the right place, at the right time, and well positioned for great success.”</strong>*\\n\\n---- Manish Kumar, Managing Director-APAC, Scala\\n\\n================================================================================\\n\\n![Manish at Scala Booth - InfoComm](//images.ctfassets.net/lx4pzcb22oh0/6eM2FFWRUw2no1l77rObXE/7f50f28759cc4309b6427997f5dcc8b7/InfoComm-Manish-at-Booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar, Managing Director - APAC of Scala, speaking with media representatives</i></p>\\n\\nFinally, I enjoyed catching up with fellow Scala team members across the region and feeling the sense of unity displayed through working together to make the show a resounding success.\\n\\nTo those who visited the Scala booth – thank you for your support and I hope you enjoyed the walk-through. For those who missed us this year, do find out more about how [Scala solutions](http://www.scala.com/sg/ \\"Digital Signage Solutions\\") can help your business thrive. Feel free to [get in touch](https://www.scala.com/sg/contact/), our team would be pleased to take you through what we displayed at Infocomm India 2022.\\n\\nTo all my fellow colleagues who contributed to the amazing Scala experience at InfoComm India – a very big thank you. We couldn’t have made it without you. I can’t wait to see how we rock the next show.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"*__Jasdeep Kohli, Vice President – Marketing of Scala Asia-Pacific, shares his thoughts on Scala’s showcase at InfoComm India 2022 and the responses from the audience.__*\\n\\n![Scala Team at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/4TlfKp1D8Wf5oD3rUHvPDn/7ddd1fb3707ff38f4c9f4b1611e36645/Scala-team-at-InfoComm-India-2022.jpg)\\n\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar (5th from left), Managing Director-APAC of Scala, with the team at Infocomm India</i></p>\\n\\nEarlier this week, Scala joined 300+ international exhibitors at Bombay Exhibition Centre during InfoComm India 2022 – an event aimed at showcasing the latest technology and solutions to help top AV and IT professionals grow and transform their businesses. As Scala’s first physical presence at an Asia Pacific trade show after a 3-year hiatus, Infocomm India is especially significant.\\n\\nWe were a little apprehensive as to what to expect – what solutions would the visitors want to see? How would they react to Scala’s line-up of solutions? What would the turnout be like?\\n\\nIt was gratifying to see our efforts pay off after a few months of hard work. Scala\'s showcase was an absolute success. Featuring a bright, modern design with red, white and black accents, the 120 sqm Scala booth stood out prominently and exuded an attractiveness that could not be ignored.\\n\\n![Scala Booth at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/5xIrSCrvLb0ApRrszzYPg/bc3e53e6e92da860edcf3e52e5617b19/Infocomm-booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Scala booth at Infocomm India 2022</i></p>\\n\\nThe theme for this year was “Reconnect. Refresh. Revitalize.” About 50,000 visitors attended the tradeshow, all eager to check out new AV and integrated experience solutions to help reboot their business. The turnout at the Scala booth was fantastic and we offered an interactive, engaging experience for the audience, with live demonstrations of various Scala solutions. The feedback from the audience was very encouraging – many visitors were excited to see Scala in a physical show in Asia-Pacific for the first time.\\n\\nIt was an opportune time to connect with other brands and stakeholders in the AV/Martech industry. During our conversations it was apparent that the brand awareness of Scala was high in India – many had heard about us, or read about our company, and it was heartening to note that most described Scala as a “full-solution digital signage company”.\\n\\nScala made a solid impression at InfoComm India, complete with the launch of the __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__, as well as a comprehensive range of solutions for various industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\nThe stars of the show were the __LINQ Shelf Edge Display, LINQ All-In-One Intelligent Tablet, Virtual Helpdesk and Digital Menu Board__. The LINQ Shelf Edge Display was admired by visitors for its eye-catching clarity and versatility, while the LINQ intelligent tablet offered an ideal POS solution that delivers best-in-class immersive digital experiences.\\n\\nThe Virtual Helpdesk garnered much attention for its novel combination of the latest technologies and real personal contact. Meanwhile, interest in the Digital Menu Board was very strong, signalling rapid digitalisation in the QSR sector.\\n\\n3 days of the show went by in a flash. Months of hard work culminated in a spectacular showcase at the Scala booth. The experience of reconnecting with brands after 3 years of offline events was great and we were very encouraged to see how the visitors interacted with the technology.\\n\\nOur __Managing Director - APAC, Manish Kumar__, hosted many C-suite executives from renowned brands and led fascinating discussions on the future of digital signage. In a brief interview, he shares his thoughts about the digital signage industry in India. Check out a snippet of the interview <a href=\\"https://youtu.be/x2eRcAy2CNc\\" ref=\\"nofollow\\" target=\\"_blank\\">here</a>.\\n\\n================================================================================\\n\\n*<strong>“The pandemic has compelled many businesses to digitalise and propelled the overall demand for digital signage and martech solutions. We are witnessing tremendous growth in India. Scala is in the right place, at the right time, and well positioned for great success.”</strong>*\\n\\n---- Manish Kumar, Managing Director-APAC, Scala\\n\\n================================================================================\\n\\n![Manish at Scala Booth - InfoComm](//images.ctfassets.net/lx4pzcb22oh0/6eM2FFWRUw2no1l77rObXE/7f50f28759cc4309b6427997f5dcc8b7/InfoComm-Manish-at-Booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar, Managing Director - APAC of Scala, speaking with media representatives</i></p>\\n\\nFinally, I enjoyed catching up with fellow Scala team members across the region and feeling the sense of unity displayed through working together to make the show a resounding success.\\n\\nTo those who visited the Scala booth – thank you for your support and I hope you enjoyed the walk-through. For those who missed us this year, do find out more about how [Scala solutions](http://www.scala.com/in/ \\"Digital Signage Solutions\\") can help your business thrive. Feel free to [get in touch](https://www.scala.com/in/contact/), our team would be pleased to take you through what we displayed at Infocomm India 2022.\\n\\nTo all my fellow colleagues who contributed to the amazing Scala experience at InfoComm India – a very big thank you. We couldn’t have made it without you. I can’t wait to see how we rock the next show.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"*__Jasdeep Kohli, Vice President – Marketing of Scala Asia-Pacific, shares his thoughts on Scala’s showcase at InfoComm India 2022 and the responses from the audience.__*\\n\\n![Scala Team at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/4TlfKp1D8Wf5oD3rUHvPDn/7ddd1fb3707ff38f4c9f4b1611e36645/Scala-team-at-InfoComm-India-2022.jpg)\\n\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar (5th from left), Managing Director-APAC of Scala, with the team at Infocomm India</i></p>\\n\\nEarlier this week, Scala joined 300+ international exhibitors at Bombay Exhibition Centre during InfoComm India 2022 – an event aimed at showcasing the latest technology and solutions to help top AV and IT professionals grow and transform their businesses. As Scala’s first physical presence at an Asia Pacific trade show after a 3-year hiatus, Infocomm India is especially significant.\\n\\nWe were a little apprehensive as to what to expect – what solutions would the visitors want to see? How would they react to Scala’s line-up of solutions? What would the turnout be like?\\n\\nIt was gratifying to see our efforts pay off after a few months of hard work. Scala\'s showcase was an absolute success. Featuring a bright, modern design with red, white and black accents, the 120 sqm Scala booth stood out prominently and exuded an attractiveness that could not be ignored.\\n\\n![Scala Booth at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/5xIrSCrvLb0ApRrszzYPg/bc3e53e6e92da860edcf3e52e5617b19/Infocomm-booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Scala booth at Infocomm India 2022</i></p>\\n\\nThe theme for this year was “Reconnect. Refresh. Revitalize.” About 50,000 visitors attended the tradeshow, all eager to check out new AV and integrated experience solutions to help reboot their business. The turnout at the Scala booth was fantastic and we offered an interactive, engaging experience for the audience, with live demonstrations of various Scala solutions. The feedback from the audience was very encouraging – many visitors were excited to see Scala in a physical show in Asia-Pacific for the first time.\\n\\nIt was an opportune time to connect with other brands and stakeholders in the AV/Martech industry. During our conversations it was apparent that the brand awareness of Scala was high in India – many had heard about us, or read about our company, and it was heartening to note that most described Scala as a “full-solution digital signage company”.\\n\\nScala made a solid impression at InfoComm India, complete with the launch of the __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__, as well as a comprehensive range of solutions for various industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\nThe stars of the show were the __LINQ Shelf Edge Display, LINQ All-In-One Intelligent Tablet, Virtual Helpdesk and Digital Menu Board__. The LINQ Shelf Edge Display was admired by visitors for its eye-catching clarity and versatility, while the LINQ intelligent tablet offered an ideal POS solution that delivers best-in-class immersive digital experiences.\\n\\nThe Virtual Helpdesk garnered much attention for its novel combination of the latest technologies and real personal contact. Meanwhile, interest in the Digital Menu Board was very strong, signalling rapid digitalisation in the QSR sector.\\n\\n3 days of the show went by in a flash. Months of hard work culminated in a spectacular showcase at the Scala booth. The experience of reconnecting with brands after 3 years of offline events was great and we were very encouraged to see how the visitors interacted with the technology.\\n\\nOur __Managing Director - APAC, Manish Kumar__, hosted many C-suite executives from renowned brands and led fascinating discussions on the future of digital signage. In a brief interview, he shares his thoughts about the digital signage industry in India. Check out a snippet of the interview <a href=\\"https://youtu.be/x2eRcAy2CNc\\" ref=\\"nofollow\\" target=\\"_blank\\">here</a>.\\n\\n================================================================================\\n\\n*<strong>“The pandemic has compelled many businesses to digitalise and propelled the overall demand for digital signage and martech solutions. We are witnessing tremendous growth in India. Scala is in the right place, at the right time, and well positioned for great success.”</strong>*\\n\\n---- Manish Kumar, Managing Director-APAC, Scala\\n\\n================================================================================\\n\\n![Manish at Scala Booth - InfoComm](//images.ctfassets.net/lx4pzcb22oh0/6eM2FFWRUw2no1l77rObXE/7f50f28759cc4309b6427997f5dcc8b7/InfoComm-Manish-at-Booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar, Managing Director - APAC of Scala, speaking with media representatives</i></p>\\n\\nFinally, I enjoyed catching up with fellow Scala team members across the region and feeling the sense of unity displayed through working together to make the show a resounding success.\\n\\nTo those who visited the Scala booth – thank you for your support and I hope you enjoyed the walk-through. For those who missed us this year, do find out more about how [Scala solutions](http://www.scala.com/jp/ \\"Digital Signage Solutions\\") can help your business thrive. Feel free to [get in touch](https://www.scala.com/jp/contact/), our team would be pleased to take you through what we displayed at Infocomm India 2022.\\n\\nTo all my fellow colleagues who contributed to the amazing Scala experience at InfoComm India – a very big thank you. We couldn’t have made it without you. I can’t wait to see how we rock the next show.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"*__Jasdeep Kohli, Vice President – Marketing of Scala Asia-Pacific, shares his thoughts on Scala’s showcase at InfoComm India 2022 and the responses from the audience.__*\\n\\n![Scala Team at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/4TlfKp1D8Wf5oD3rUHvPDn/7ddd1fb3707ff38f4c9f4b1611e36645/Scala-team-at-InfoComm-India-2022.jpg)\\n\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar (5th from left), Managing Director-APAC of Scala, with the team at Infocomm India</i></p>\\n\\nEarlier this week, Scala joined 300+ international exhibitors at Bombay Exhibition Centre during InfoComm India 2022 – an event aimed at showcasing the latest technology and solutions to help top AV and IT professionals grow and transform their businesses. As Scala’s first physical presence at an Asia Pacific trade show after a 3-year hiatus, Infocomm India is especially significant.\\n\\nWe were a little apprehensive as to what to expect – what solutions would the visitors want to see? How would they react to Scala’s line-up of solutions? What would the turnout be like?\\n\\nIt was gratifying to see our efforts pay off after a few months of hard work. Scala\'s showcase was an absolute success. Featuring a bright, modern design with red, white and black accents, the 120 sqm Scala booth stood out prominently and exuded an attractiveness that could not be ignored.\\n\\n![Scala Booth at InfoComm India 2022](//images.ctfassets.net/lx4pzcb22oh0/5xIrSCrvLb0ApRrszzYPg/bc3e53e6e92da860edcf3e52e5617b19/Infocomm-booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Scala booth at Infocomm India 2022</i></p>\\n\\nThe theme for this year was “Reconnect. Refresh. Revitalize.” About 50,000 visitors attended the tradeshow, all eager to check out new AV and integrated experience solutions to help reboot their business. The turnout at the Scala booth was fantastic and we offered an interactive, engaging experience for the audience, with live demonstrations of various Scala solutions. The feedback from the audience was very encouraging – many visitors were excited to see Scala in a physical show in Asia-Pacific for the first time.\\n\\nIt was an opportune time to connect with other brands and stakeholders in the AV/Martech industry. During our conversations it was apparent that the brand awareness of Scala was high in India – many had heard about us, or read about our company, and it was heartening to note that most described Scala as a “full-solution digital signage company”.\\n\\nScala made a solid impression at InfoComm India, complete with the launch of the __Flight Information Display System (FIDS) and Passenger Information Display System (PIDS)__, as well as a comprehensive range of solutions for various industries including Retail, QSR, Airport, Metro Rail, and Grocery.\\n\\nThe stars of the show were the __LINQ Shelf Edge Display, LINQ All-In-One Intelligent Tablet, Virtual Helpdesk and Digital Menu Board__. The LINQ Shelf Edge Display was admired by visitors for its eye-catching clarity and versatility, while the LINQ intelligent tablet offered an ideal POS solution that delivers best-in-class immersive digital experiences.\\n\\nThe Virtual Helpdesk garnered much attention for its novel combination of the latest technologies and real personal contact. Meanwhile, interest in the Digital Menu Board was very strong, signalling rapid digitalisation in the QSR sector.\\n\\n3 days of the show went by in a flash. Months of hard work culminated in a spectacular showcase at the Scala booth. The experience of reconnecting with brands after 3 years of offline events was great and we were very encouraged to see how the visitors interacted with the technology.\\n\\nOur __Managing Director - APAC, Manish Kumar__, hosted many C-suite executives from renowned brands and led fascinating discussions on the future of digital signage. In a brief interview, he shares his thoughts about the digital signage industry in India. Check out a snippet of the interview <a href=\\"https://youtu.be/x2eRcAy2CNc\\" ref=\\"nofollow\\" target=\\"_blank\\">here</a>.\\n\\n================================================================================\\n\\n*<strong>“The pandemic has compelled many businesses to digitalise and propelled the overall demand for digital signage and martech solutions. We are witnessing tremendous growth in India. Scala is in the right place, at the right time, and well positioned for great success.”</strong>*\\n\\n---- Manish Kumar, Managing Director-APAC, Scala\\n\\n================================================================================\\n\\n![Manish at Scala Booth - InfoComm](//images.ctfassets.net/lx4pzcb22oh0/6eM2FFWRUw2no1l77rObXE/7f50f28759cc4309b6427997f5dcc8b7/InfoComm-Manish-at-Booth.png)\\n<p style=\\"font-size:12px; text-align:center\\"><i>Manish Kumar, Managing Director - APAC of Scala, speaking with media representatives</i></p>\\n\\nFinally, I enjoyed catching up with fellow Scala team members across the region and feeling the sense of unity displayed through working together to make the show a resounding success.\\n\\nTo those who visited the Scala booth – thank you for your support and I hope you enjoyed the walk-through. For those who missed us this year, do find out more about how [Scala solutions](http://www.scala.com/sg/ \\"Digital Signage Solutions\\") can help your business thrive. Feel free to [get in touch](https://www.scala.com/sg/contact/), our team would be pleased to take you through what we displayed at Infocomm India 2022.\\n\\nTo all my fellow colleagues who contributed to the amazing Scala experience at InfoComm India – a very big thank you. We couldn’t have made it without you. I can’t wait to see how we rock the next show.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1SZV8jM2U20JTMYtOl6TnE"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"DrNa2cZPUm8INMMNskxvn","type":"Entry","createdAt":"2022-09-08T08:44:38.178Z","updatedAt":"2022-09-08T08:52:36.715Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Questions to Ask Before Investing in Digital Signage"},"slug":{"en-US":"5-questions-to-ask-before-investing-in-digital-signage","ja":"5-questions-to-ask-before-investing-in-digital-signage"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3RS2y5UzPaKPKehbEyd5uR"}}},"startDate":{"en-US":"2022-09-08T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"So, you’re ready to invest in a digital signage solution. Now you are tasked with finding the right provider, and the right technology for your business needs. When it comes to digital signage, there are many factors that influence what solution you will choose and what provider you will trust to deliver it. Here we explore five key questions to ask when researching the right digital signage solution for your business.\\n\\n## 1. What is my digital signage budget?\\n\\nThe bottom line for many businesses is cost. There are savings to be made in many areas of business, but your digital signage is not the area in which to cut costs. There are three main factors that affect the cost of a digital signage solution:\\n\\n__●\\tHardware__\\n\\n[Hardware](https://www.scala.com/in/products/hardware/ \\"Digital Signage Hardware\\") refers to the physical component of your digital signage network: screens, video walls, tablets, and kiosks. Hardware also includes one of the most important elements of your digital signage, your media player. Quality hardware is essential for ideal content display, and you will find costs can vary widely. A standard HD tv screen may suffice for basic content, but if you need to display ultra high-definition 4K content, expect to invest more. Similarly, there are many types and levels of media players available and costs can vary widely.\\n\\n__●\\tSoftware__\\n\\n[Software](https://www.scala.com/in/products/software/ \\"digital signage software\\") is what allows you to upload, manage, schedule, and deploy your content to your screens and other displays. There are almost an infinite number of digital signage software options, and they vary widely in quality, features, and price. One critical factor is to make sure your software is compatible with your media player. Aim to spend money on high-quality digital signage software that is easy to manage, fit for purpose, and has the features you need.\\n\\n__●\\tInstallation Costs__\\n\\nInstallation costs vary depending on whether you opt for on-site digital signage, where your digital signage hardware and software components are hosted by you, or cloud-based digital signage or managed services. On-site digital signage will generally incur installation costs to have the vendor install the hardware at your location and assist with setting up your digital signage network.\\n\\n## 2. Do I need on-premise or cloud-based digital signage?\\n\\nOn-premise digital signage requires you to buy hardware that is hosted on-site, plus additional infrastructure and maintenance. So, this involves upfront and ongoing costs. On the one hand, this allows you complete control over your hardware, maintenance schedule, and so on. On the other, it adds additional overheads in terms of time, resources, and overall cost.\\n\\nCloud-based digital signage means the vendor hosts all hardware including content servers and bears the cost of maintenance, while you purchase licenses or subscriptions to use the digital signage software. Cloud-based solutions also allow for remote management of your digital signage, and can also allow for greater scalability when screens or users are added.\\n\\n## 3. How large and complex is my digital signage network?\\n\\nA small business with a limited number of screens and locations may find a lower budget or simple, cloud-based digital signage solution the best option as it easily covers their needs without costing a great deal. Businesses with multiple premises or who require many screens in a wide range of locations (for example, chain retailers, QSR chains and banks) will find they need an enterprise-level digital signage solution to meet their needs, and a provider who can deliver both quality, robust and durable hardware as well as the digital signage software with the features to easily manage it. Think carefully about what you need from your digital signage, and which solution and provider have the best experience to help you achieve it.\\n\\n## 4. What kind and level of after-sales support will you receive?\\n\\nSupport can often be an afterthought, but you should consider carefully if the support to be provided is adequate for any potential issues and result in as little downtime as possible. Ensure you choose a provider who can offer a strong service level agreement that meets your needs.\\n\\nAnother important point to consider is access to software updates. Learn about the update cycle and confirm whether you are qualified to receive all important upcoming updates.\\n\\n## 5. Is my digital signage scalable and expandable?\\n\\nThe solution that meets your needs now may not suffice if you experience rapid business growth, so invest now in a solution that can quickly scale and expand as your business grows. Your digital signage should also cater to growing or changing content needs and should be able to accommodate additional screens and varied content across locations. Thinking ahead now can save a lot of money in the long run and avoid having to completely start from scratch if your business needs change.\\n\\n## Trust Scala Digital Signage Solutions for Your Business\\n\\nScala offers fully-customised on-site and cloud-based digital signage for any business. Scala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage.\\n\\nDiscover more about Scala digital signage solutions: https://www.scala.com/in/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"So, you’re ready to invest in a digital signage solution. Now you are tasked with finding the right provider, and the right technology for your business needs. When it comes to digital signage, there are many factors that influence what solution you will choose and what provider you will trust to deliver it. Here we explore five key questions to ask when researching the right digital signage solution for your business.\\n\\n## 1. What is my digital signage budget?\\n\\nThe bottom line for many businesses is cost. There are savings to be made in many areas of business, but your digital signage is not the area in which to cut costs. There are three main factors that affect the cost of a digital signage solution:\\n\\n__●\\tHardware__\\n\\n[Hardware](https://www.scala.com/in/products/hardware/ \\"Digital Signage Hardware\\") refers to the physical component of your digital signage network: screens, video walls, tablets, and kiosks. Hardware also includes one of the most important elements of your digital signage, your media player. Quality hardware is essential for ideal content display, and you will find costs can vary widely. A standard HD tv screen may suffice for basic content, but if you need to display ultra high-definition 4K content, expect to invest more. Similarly, there are many types and levels of media players available and costs can vary widely.\\n\\n__●\\tSoftware__\\n\\n[Software](https://www.scala.com/in/products/software/ \\"digital signage software\\") is what allows you to upload, manage, schedule, and deploy your content to your screens and other displays. There are almost an infinite number of digital signage software options, and they vary widely in quality, features, and price. One critical factor is to make sure your software is compatible with your media player. Aim to spend money on high-quality digital signage software that is easy to manage, fit for purpose, and has the features you need.\\n\\n__●\\tInstallation Costs__\\n\\nInstallation costs vary depending on whether you opt for on-site digital signage, where your digital signage hardware and software components are hosted by you, or cloud-based digital signage or managed services. On-site digital signage will generally incur installation costs to have the vendor install the hardware at your location and assist with setting up your digital signage network.\\n\\n## 2. Do I need on-premise or cloud-based digital signage?\\n\\nOn-premise digital signage requires you to buy hardware that is hosted on-site, plus additional infrastructure and maintenance. So, this involves upfront and ongoing costs. On the one hand, this allows you complete control over your hardware, maintenance schedule, and so on. On the other, it adds additional overheads in terms of time, resources, and overall cost.\\n\\nCloud-based digital signage means the vendor hosts all hardware including content servers and bears the cost of maintenance, while you purchase licenses or subscriptions to use the digital signage software. Cloud-based solutions also allow for remote management of your digital signage, and can also allow for greater scalability when screens or users are added.\\n\\n## 3. How large and complex is my digital signage network?\\n\\nA small business with a limited number of screens and locations may find a lower budget or simple, cloud-based digital signage solution the best option as it easily covers their needs without costing a great deal. Businesses with multiple premises or who require many screens in a wide range of locations (for example, chain retailers, QSR chains and banks) will find they need an enterprise-level digital signage solution to meet their needs, and a provider who can deliver both quality, robust and durable hardware as well as the digital signage software with the features to easily manage it. Think carefully about what you need from your digital signage, and which solution and provider have the best experience to help you achieve it.\\n\\n## 4. What kind and level of after-sales support will you receive?\\n\\nSupport can often be an afterthought, but you should consider carefully if the support to be provided is adequate for any potential issues and result in as little downtime as possible. Ensure you choose a provider who can offer a strong service level agreement that meets your needs.\\n\\nAnother important point to consider is access to software updates. Learn about the update cycle and confirm whether you are qualified to receive all important upcoming updates.\\n\\n## 5. Is my digital signage scalable and expandable?\\n\\nThe solution that meets your needs now may not suffice if you experience rapid business growth, so invest now in a solution that can quickly scale and expand as your business grows. Your digital signage should also cater to growing or changing content needs and should be able to accommodate additional screens and varied content across locations. Thinking ahead now can save a lot of money in the long run and avoid having to completely start from scratch if your business needs change.\\n\\n## Trust Scala Digital Signage Solutions for Your Business\\n\\nScala offers fully-customised on-site and cloud-based digital signage for any business. Scala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage.\\n\\nDiscover more about Scala digital signage solutions: https://www.scala.com/in/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"37zjT3Fup5Y3oSDB2wt8da"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1EZNKdCv55usTxxLYah384","type":"Entry","createdAt":"2022-09-01T09:55:18.420Z","updatedAt":"2022-09-01T09:55:18.420Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How a Robust Media Player Affects Digital Signage Delivery"},"slug":{"en-US":"how-a-robust-media-player-affects-digital-signage-delivery","ja":"how-a-robust-media-player-affects-digital-signage-delivery"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2hWyoDA8eIkbS7XRLX0jMa"}}},"startDate":{"en-US":"2022-09-01T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Andrew Veenendaal"},"description":{"au":"For any business that has decided to invest in digital signage, there are many things to consider in choosing the best solution. One of the most important factors will be the choice of media player. A robust, high-quality digital signage media player is essential for the reliable delivery of digital signage content. In fact, the technology you choose to play your digital signage content can make or break the success of your digital signage.\\n\\nThere are many different options for businesses to choose from when it comes to digital signage media players, but which is best? It is important to think about key factors like reliability, complexity, form factor and affordability in answering this question.\\n\\n## What is a digital signage media player?\\n\\nIn relation to digital signage, in its most simple form a media player (or digital signage player) is a device that connects to a display (for example, a screen or networks of screens) and computer. It receives and processes media files like images and videos and displays them on the screen. Such devices can range from HDMI sticks and small Android devices to powerful, purpose-built Windows or Linux-based media players, and everything in between.\\n\\n## How does a media player affect digital signage delivery?\\n\\nFor a [digital signage media player](https://www.scala.com/au/products/hardware/scala-media-players/ \\"digital signage media player\\") to be effective and fit-for-purpose it must be:\\n\\n- reliable\\n- robust and durable\\n- compatible with the right software\\n- appropriate for the complexity and size of the digital signage network\\n\\n<p style=\\"font-size:20px\\"><strong>Reliability</strong></p>\\n\\nAt the very least, you must be able to rely on your digital signage media player to deliver your content reliably and seamlessly. You want to select a player that will result in no downtime, will quickly and seamlessly update your digital signage content as required and will have no trouble processing large media files and interactive content. For small, simple setups a lower-grade player may suffice. For most enterprise-level needs, a commercial-grade media player designed specifically to deliver more complex digital signage content is your best bet. Low-budget consumer-level devices and even some mid-range devices could result in interruptions to your content and other issues if pushed beyond their limits, resulting in a less than ideal customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Durability</strong></p>\\n\\nMost consumer-level media player devices are not designed for round-the-clock use. For enterprise digital signage, robust and durable hardware is essential. The right enterprise-level media player will be made of durable material able to withstand extensive use, as well as include features to protect against dust, moisture and other pollutants. They are also usually equipped with higher processing power and are capable of handling more complex content.\\n\\n<p style=\\"font-size:20px\\"><strong>Software compatibility</strong></p>\\n\\nSoftware is a critical component of a digital signage setup, and businesses spend a long time choosing the right [digital signage software](https://www.scala.com/au/products/software/ \\"digital signage software\\") for their business needs. It is therefore equally important to choose [hardware](https://www.scala.com/au/products/hardware/ \\"Digital Signage Hardware\\") that is compatible with the chosen software. Lower-end digital signage media players that run on certain types of operating systems (e.g. Android) may not be compatible with all types of software, whereas enterprise-level, commercial media players are more likely to have support for a wide range of software applications.\\n\\n<p style=\\"font-size:20px\\"><strong>Complexity and size of network</strong></p>\\n\\nThis is perhaps the most important factor when considering a digital signage media player. While a small business with a single screen may be able to get away with a lower-grade media player, any medium to large business with multiple sites and/or many networked screens must choose a media player that supports the complexity and size of the network. A robust, enterprise-level media player is needed for applications of any reasonable size or complexity.\\n\\n<p style=\\"font-size:20px\\"><strong>Additional factors</strong></p>\\n\\nThere are some other things businesses may consider when choosing the right digital signage media player, including:\\n\\n- __Hardware specifications and processing power__\\nComplex, high definition and interactive content and high-quality media files will require good processing power to display optimally.\\n\\n-\\t__Support for varied content formats__\\nThis includes interactive content and complex multimedia files.\\n\\n-\\t__Multi-screen support__\\nMost digital signage networks feature more than one screen, so multiple outputs are an essential component of the media player.\\n\\n-\\t__HD and 4K support__\\nMost businesses today require a system that can support high-definition and ultra high-definition content for optimum display, as well as 4K content.\\n\\n-\\t__Form factor__\\nFor many businesses, the ability to obscure the player from view is essential for aesthetic reasons. A media player with a slim, unobtrusive form factor that can be easily mounted helps retain a sleek look.\\n\\n-\\t__Affordability__\\nBudget plays a role in any digital signage setup. It is critical, however, not to sacrifice things like reliability, durability and essential features just to save money as it can cost more down the line if the hardware has to be replaced.\\n\\n## Scala Media Players: Robust and Reliable for Any Digital Signage Application\\n\\nWith over 30 years of expertise, Scala is an industry leader in digital signage solutions for many varied industries, from retail and hospitality to healthcare, education, transportation and entertainment. Our diverse range of digital signage media players caters to businesses of all sizes, from start-ups to large, complex businesses with enterprise-level needs. \\n\\nDiscover Scala’s robust line of digital signage media players: https://www.scala.com/au/products/hardware/scala-media-players/\\n\\n__About the Author__\\n\\nAndrew Veenendaal is the AVP Technology & Innovation – APAC at STRATACACHE Asia-Pacific and is responsible for the end-to-end development, planning, solution design, execution, and implementation of various strategic and operational activities in Asia-Pacific. He also provides direction and support for digital signage solutions that drive business growth and streamline operations.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"For any business that has decided to invest in digital signage, there are many things to consider in choosing the best solution. One of the most important factors will be the choice of media player. A robust, high-quality digital signage media player is essential for the reliable delivery of digital signage content. In fact, the technology you choose to play your digital signage content can make or break the success of your digital signage.\\n\\nThere are many different options for businesses to choose from when it comes to digital signage media players, but which is best? It is important to think about key factors like reliability, complexity, form factor and affordability in answering this question.\\n\\n## What is a digital signage media player?\\n\\nIn relation to digital signage, in its most simple form a media player (or digital signage player) is a device that connects to a display (for example, a screen or networks of screens) and computer. It receives and processes media files like images and videos and displays them on the screen. Such devices can range from HDMI sticks and small Android devices to powerful, purpose-built Windows or Linux-based media players, and everything in between.\\n\\n## How does a media player affect digital signage delivery?\\n\\nFor a [digital signage media player](https://www.scala.com/sg/products/hardware/scala-media-players/ \\"digital signage media player\\") to be effective and fit-for-purpose it must be:\\n\\n- reliable\\n- robust and durable\\n- compatible with the right software\\n- appropriate for the complexity and size of the digital signage network\\n\\n<p style=\\"font-size:20px\\"><strong>Reliability</strong></p>\\n\\nAt the very least, you must be able to rely on your digital signage media player to deliver your content reliably and seamlessly. You want to select a player that will result in no downtime, will quickly and seamlessly update your digital signage content as required and will have no trouble processing large media files and interactive content. For small, simple setups a lower-grade player may suffice. For most enterprise-level needs, a commercial-grade media player designed specifically to deliver more complex digital signage content is your best bet. Low-budget consumer-level devices and even some mid-range devices could result in interruptions to your content and other issues if pushed beyond their limits, resulting in a less than ideal customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Durability</strong></p>\\n\\nMost consumer-level media player devices are not designed for round-the-clock use. For enterprise digital signage, robust and durable hardware is essential. The right enterprise-level media player will be made of durable material able to withstand extensive use, as well as include features to protect against dust, moisture and other pollutants. They are also usually equipped with higher processing power and are capable of handling more complex content.\\n\\n<p style=\\"font-size:20px\\"><strong>Software compatibility</strong></p>\\n\\nSoftware is a critical component of a digital signage setup, and businesses spend a long time choosing the right [digital signage software](https://www.scala.com/sg/products/software/ \\"digital signage software\\") for their business needs. It is therefore equally important to choose [hardware](https://www.scala.com/sg/products/hardware/ \\"Digital Signage Hardware\\") that is compatible with the chosen software. Lower-end digital signage media players that run on certain types of operating systems (e.g. Android) may not be compatible with all types of software, whereas enterprise-level, commercial media players are more likely to have support for a wide range of software applications.\\n\\n<p style=\\"font-size:20px\\"><strong>Complexity and size of network</strong></p>\\n\\nThis is perhaps the most important factor when considering a digital signage media player. While a small business with a single screen may be able to get away with a lower-grade media player, any medium to large business with multiple sites and/or many networked screens must choose a media player that supports the complexity and size of the network. A robust, enterprise-level media player is needed for applications of any reasonable size or complexity.\\n\\n<p style=\\"font-size:20px\\"><strong>Additional factors</strong></p>\\n\\nThere are some other things businesses may consider when choosing the right digital signage media player, including:\\n\\n- __Hardware specifications and processing power__\\nComplex, high definition and interactive content and high-quality media files will require good processing power to display optimally.\\n\\n-\\t__Support for varied content formats__\\nThis includes interactive content and complex multimedia files.\\n\\n-\\t__Multi-screen support__\\nMost digital signage networks feature more than one screen, so multiple outputs are an essential component of the media player.\\n\\n-\\t__HD and 4K support__\\nMost businesses today require a system that can support high-definition and ultra high-definition content for optimum display, as well as 4K content.\\n\\n-\\t__Form factor__\\nFor many businesses, the ability to obscure the player from view is essential for aesthetic reasons. A media player with a slim, unobtrusive form factor that can be easily mounted helps retain a sleek look.\\n\\n-\\t__Affordability__\\nBudget plays a role in any digital signage setup. It is critical, however, not to sacrifice things like reliability, durability and essential features just to save money as it can cost more down the line if the hardware has to be replaced.\\n\\n## Scala Media Players: Robust and Reliable for Any Digital Signage Application\\n\\nWith over 30 years of expertise, Scala is an industry leader in digital signage solutions for many varied industries, from retail and hospitality to healthcare, education, transportation and entertainment. Our diverse range of digital signage media players caters to businesses of all sizes, from start-ups to large, complex businesses with enterprise-level needs. \\n\\nDiscover Scala’s robust line of digital signage media players: https://www.scala.com/sg/products/hardware/scala-media-players/\\n\\n__About the Author__\\n\\nAndrew Veenendaal is the AVP Technology & Innovation – APAC at STRATACACHE Asia-Pacific and is responsible for the end-to-end development, planning, solution design, execution, and implementation of various strategic and operational activities in Asia-Pacific. He also provides direction and support for digital signage solutions that drive business growth and streamline operations.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"For any business that has decided to invest in digital signage, there are many things to consider in choosing the best solution. One of the most important factors will be the choice of media player. A robust, high-quality digital signage media player is essential for the reliable delivery of digital signage content. In fact, the technology you choose to play your digital signage content can make or break the success of your digital signage.\\n\\nThere are many different options for businesses to choose from when it comes to digital signage media players, but which is best? It is important to think about key factors like reliability, complexity, form factor and affordability in answering this question.\\n\\n## What is a digital signage media player?\\n\\nIn relation to digital signage, in its most simple form a media player (or digital signage player) is a device that connects to a display (for example, a screen or networks of screens) and computer. It receives and processes media files like images and videos and displays them on the screen. Such devices can range from HDMI sticks and small Android devices to powerful, purpose-built Windows or Linux-based media players, and everything in between.\\n\\n## How does a media player affect digital signage delivery?\\n\\nFor a [digital signage media player](https://www.scala.com/in/products/hardware/scala-media-players/ \\"digital signage media player\\") to be effective and fit-for-purpose it must be:\\n\\n- reliable\\n- robust and durable\\n- compatible with the right software\\n- appropriate for the complexity and size of the digital signage network\\n\\n<p style=\\"font-size:20px\\"><strong>Reliability</strong></p>\\n\\nAt the very least, you must be able to rely on your digital signage media player to deliver your content reliably and seamlessly. You want to select a player that will result in no downtime, will quickly and seamlessly update your digital signage content as required and will have no trouble processing large media files and interactive content. For small, simple setups a lower-grade player may suffice. For most enterprise-level needs, a commercial-grade media player designed specifically to deliver more complex digital signage content is your best bet. Low-budget consumer-level devices and even some mid-range devices could result in interruptions to your content and other issues if pushed beyond their limits, resulting in a less than ideal customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Durability</strong></p>\\n\\nMost consumer-level media player devices are not designed for round-the-clock use. For enterprise digital signage, robust and durable hardware is essential. The right enterprise-level media player will be made of durable material able to withstand extensive use, as well as include features to protect against dust, moisture and other pollutants. They are also usually equipped with higher processing power and are capable of handling more complex content.\\n\\n<p style=\\"font-size:20px\\"><strong>Software compatibility</strong></p>\\n\\nSoftware is a critical component of a digital signage setup, and businesses spend a long time choosing the right [digital signage software](https://www.scala.com/in/products/software/ \\"digital signage software\\") for their business needs. It is therefore equally important to choose [hardware](https://www.scala.com/in/products/hardware/ \\"Digital Signage Hardware\\") that is compatible with the chosen software. Lower-end digital signage media players that run on certain types of operating systems (e.g. Android) may not be compatible with all types of software, whereas enterprise-level, commercial media players are more likely to have support for a wide range of software applications.\\n\\n<p style=\\"font-size:20px\\"><strong>Complexity and size of network</strong></p>\\n\\nThis is perhaps the most important factor when considering a digital signage media player. While a small business with a single screen may be able to get away with a lower-grade media player, any medium to large business with multiple sites and/or many networked screens must choose a media player that supports the complexity and size of the network. A robust, enterprise-level media player is needed for applications of any reasonable size or complexity.\\n\\n<p style=\\"font-size:20px\\"><strong>Additional factors</strong></p>\\n\\nThere are some other things businesses may consider when choosing the right digital signage media player, including:\\n\\n- __Hardware specifications and processing power__\\nComplex, high definition and interactive content and high-quality media files will require good processing power to display optimally.\\n\\n-\\t__Support for varied content formats__\\nThis includes interactive content and complex multimedia files.\\n\\n-\\t__Multi-screen support__\\nMost digital signage networks feature more than one screen, so multiple outputs are an essential component of the media player.\\n\\n-\\t__HD and 4K support__\\nMost businesses today require a system that can support high-definition and ultra high-definition content for optimum display, as well as 4K content.\\n\\n-\\t__Form factor__\\nFor many businesses, the ability to obscure the player from view is essential for aesthetic reasons. A media player with a slim, unobtrusive form factor that can be easily mounted helps retain a sleek look.\\n\\n-\\t__Affordability__\\nBudget plays a role in any digital signage setup. It is critical, however, not to sacrifice things like reliability, durability and essential features just to save money as it can cost more down the line if the hardware has to be replaced.\\n\\n## Scala Media Players: Robust and Reliable for Any Digital Signage Application\\n\\nWith over 30 years of expertise, Scala is an industry leader in digital signage solutions for many varied industries, from retail and hospitality to healthcare, education, transportation and entertainment. Our diverse range of digital signage media players caters to businesses of all sizes, from start-ups to large, complex businesses with enterprise-level needs. \\n\\nDiscover Scala’s robust line of digital signage media players: https://www.scala.com/in/products/hardware/scala-media-players/\\n\\n__About the Author__\\n\\nAndrew Veenendaal is the AVP Technology & Innovation – APAC at STRATACACHE Asia-Pacific and is responsible for the end-to-end development, planning, solution design, execution, and implementation of various strategic and operational activities in Asia-Pacific. He also provides direction and support for digital signage solutions that drive business growth and streamline operations.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"For any business that has decided to invest in digital signage, there are many things to consider in choosing the best solution. One of the most important factors will be the choice of media player. A robust, high-quality digital signage media player is essential for the reliable delivery of digital signage content. In fact, the technology you choose to play your digital signage content can make or break the success of your digital signage.\\n\\nThere are many different options for businesses to choose from when it comes to digital signage media players, but which is best? It is important to think about key factors like reliability, complexity, form factor and affordability in answering this question.\\n\\n## What is a digital signage media player?\\n\\nIn relation to digital signage, in its most simple form a media player (or digital signage player) is a device that connects to a display (for example, a screen or networks of screens) and computer. It receives and processes media files like images and videos and displays them on the screen. Such devices can range from HDMI sticks and small Android devices to powerful, purpose-built Windows or Linux-based media players, and everything in between.\\n\\n## How does a media player affect digital signage delivery?\\n\\nFor a [digital signage media player](https://www.scala.com/jp/products/hardware/scala-media-players/ \\"digital signage media player\\") to be effective and fit-for-purpose it must be:\\n\\n- reliable\\n- robust and durable\\n- compatible with the right software\\n- appropriate for the complexity and size of the digital signage network\\n\\n<p style=\\"font-size:20px\\"><strong>Reliability</strong></p>\\n\\nAt the very least, you must be able to rely on your digital signage media player to deliver your content reliably and seamlessly. You want to select a player that will result in no downtime, will quickly and seamlessly update your digital signage content as required and will have no trouble processing large media files and interactive content. For small, simple setups a lower-grade player may suffice. For most enterprise-level needs, a commercial-grade media player designed specifically to deliver more complex digital signage content is your best bet. Low-budget consumer-level devices and even some mid-range devices could result in interruptions to your content and other issues if pushed beyond their limits, resulting in a less than ideal customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Durability</strong></p>\\n\\nMost consumer-level media player devices are not designed for round-the-clock use. For enterprise digital signage, robust and durable hardware is essential. The right enterprise-level media player will be made of durable material able to withstand extensive use, as well as include features to protect against dust, moisture and other pollutants. They are also usually equipped with higher processing power and are capable of handling more complex content.\\n\\n<p style=\\"font-size:20px\\"><strong>Software compatibility</strong></p>\\n\\nSoftware is a critical component of a digital signage setup, and businesses spend a long time choosing the right [digital signage software](https://www.scala.com/jp/products/software/ \\"digital signage software\\") for their business needs. It is therefore equally important to choose [hardware](https://www.scala.com/jp/products/hardware/ \\"Digital Signage Hardware\\") that is compatible with the chosen software. Lower-end digital signage media players that run on certain types of operating systems (e.g. Android) may not be compatible with all types of software, whereas enterprise-level, commercial media players are more likely to have support for a wide range of software applications.\\n\\n<p style=\\"font-size:20px\\"><strong>Complexity and size of network</strong></p>\\n\\nThis is perhaps the most important factor when considering a digital signage media player. While a small business with a single screen may be able to get away with a lower-grade media player, any medium to large business with multiple sites and/or many networked screens must choose a media player that supports the complexity and size of the network. A robust, enterprise-level media player is needed for applications of any reasonable size or complexity.\\n\\n<p style=\\"font-size:20px\\"><strong>Additional factors</strong></p>\\n\\nThere are some other things businesses may consider when choosing the right digital signage media player, including:\\n\\n- __Hardware specifications and processing power__\\nComplex, high definition and interactive content and high-quality media files will require good processing power to display optimally.\\n\\n-\\t__Support for varied content formats__\\nThis includes interactive content and complex multimedia files.\\n\\n-\\t__Multi-screen support__\\nMost digital signage networks feature more than one screen, so multiple outputs are an essential component of the media player.\\n\\n-\\t__HD and 4K support__\\nMost businesses today require a system that can support high-definition and ultra high-definition content for optimum display, as well as 4K content.\\n\\n-\\t__Form factor__\\nFor many businesses, the ability to obscure the player from view is essential for aesthetic reasons. A media player with a slim, unobtrusive form factor that can be easily mounted helps retain a sleek look.\\n\\n-\\t__Affordability__\\nBudget plays a role in any digital signage setup. It is critical, however, not to sacrifice things like reliability, durability and essential features just to save money as it can cost more down the line if the hardware has to be replaced.\\n\\n## Scala Media Players: Robust and Reliable for Any Digital Signage Application\\n\\nWith over 30 years of expertise, Scala is an industry leader in digital signage solutions for many varied industries, from retail and hospitality to healthcare, education, transportation and entertainment. Our diverse range of digital signage media players caters to businesses of all sizes, from start-ups to large, complex businesses with enterprise-level needs. \\n\\nDiscover Scala’s robust line of digital signage media players: https://www.scala.com/jp/products/hardware/scala-media-players/\\n\\n__About the Author__\\n\\nAndrew Veenendaal is the AVP Technology & Innovation – APAC at STRATACACHE Asia-Pacific and is responsible for the end-to-end development, planning, solution design, execution, and implementation of various strategic and operational activities in Asia-Pacific. He also provides direction and support for digital signage solutions that drive business growth and streamline operations.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"For any business that has decided to invest in digital signage, there are many things to consider in choosing the best solution. One of the most important factors will be the choice of media player. A robust, high-quality digital signage media player is essential for the reliable delivery of digital signage content. In fact, the technology you choose to play your digital signage content can make or break the success of your digital signage.\\n\\nThere are many different options for businesses to choose from when it comes to digital signage media players, but which is best? It is important to think about key factors like reliability, complexity, form factor and affordability in answering this question.\\n\\n## What is a digital signage media player?\\n\\nIn relation to digital signage, in its most simple form a media player (or digital signage player) is a device that connects to a display (for example, a screen or networks of screens) and computer. It receives and processes media files like images and videos and displays them on the screen. Such devices can range from HDMI sticks and small Android devices to powerful, purpose-built Windows or Linux-based media players, and everything in between.\\n\\n## How does a media player affect digital signage delivery?\\n\\nFor a [digital signage media player](https://www.scala.com/sg/products/hardware/scala-media-players/ \\"digital signage media player\\") to be effective and fit-for-purpose it must be:\\n\\n- reliable\\n- robust and durable\\n- compatible with the right software\\n- appropriate for the complexity and size of the digital signage network\\n\\n<p style=\\"font-size:20px\\"><strong>Reliability</strong></p>\\n\\nAt the very least, you must be able to rely on your digital signage media player to deliver your content reliably and seamlessly. You want to select a player that will result in no downtime, will quickly and seamlessly update your digital signage content as required and will have no trouble processing large media files and interactive content. For small, simple setups a lower-grade player may suffice. For most enterprise-level needs, a commercial-grade media player designed specifically to deliver more complex digital signage content is your best bet. Low-budget consumer-level devices and even some mid-range devices could result in interruptions to your content and other issues if pushed beyond their limits, resulting in a less than ideal customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Durability</strong></p>\\n\\nMost consumer-level media player devices are not designed for round-the-clock use. For enterprise digital signage, robust and durable hardware is essential. The right enterprise-level media player will be made of durable material able to withstand extensive use, as well as include features to protect against dust, moisture and other pollutants. They are also usually equipped with higher processing power and are capable of handling more complex content.\\n\\n<p style=\\"font-size:20px\\"><strong>Software compatibility</strong></p>\\n\\nSoftware is a critical component of a digital signage setup, and businesses spend a long time choosing the right [digital signage software](https://www.scala.com/sg/products/software/ \\"digital signage software\\") for their business needs. It is therefore equally important to choose [hardware](https://www.scala.com/sg/products/hardware/ \\"Digital Signage Hardware\\") that is compatible with the chosen software. Lower-end digital signage media players that run on certain types of operating systems (e.g. Android) may not be compatible with all types of software, whereas enterprise-level, commercial media players are more likely to have support for a wide range of software applications.\\n\\n<p style=\\"font-size:20px\\"><strong>Complexity and size of network</strong></p>\\n\\nThis is perhaps the most important factor when considering a digital signage media player. While a small business with a single screen may be able to get away with a lower-grade media player, any medium to large business with multiple sites and/or many networked screens must choose a media player that supports the complexity and size of the network. A robust, enterprise-level media player is needed for applications of any reasonable size or complexity.\\n\\n<p style=\\"font-size:20px\\"><strong>Additional factors</strong></p>\\n\\nThere are some other things businesses may consider when choosing the right digital signage media player, including:\\n\\n- __Hardware specifications and processing power__\\nComplex, high definition and interactive content and high-quality media files will require good processing power to display optimally.\\n\\n-\\t__Support for varied content formats__\\nThis includes interactive content and complex multimedia files.\\n\\n-\\t__Multi-screen support__\\nMost digital signage networks feature more than one screen, so multiple outputs are an essential component of the media player.\\n\\n-\\t__HD and 4K support__\\nMost businesses today require a system that can support high-definition and ultra high-definition content for optimum display, as well as 4K content.\\n\\n-\\t__Form factor__\\nFor many businesses, the ability to obscure the player from view is essential for aesthetic reasons. A media player with a slim, unobtrusive form factor that can be easily mounted helps retain a sleek look.\\n\\n-\\t__Affordability__\\nBudget plays a role in any digital signage setup. It is critical, however, not to sacrifice things like reliability, durability and essential features just to save money as it can cost more down the line if the hardware has to be replaced.\\n\\n## Scala Media Players: Robust and Reliable for Any Digital Signage Application\\n\\nWith over 30 years of expertise, Scala is an industry leader in digital signage solutions for many varied industries, from retail and hospitality to healthcare, education, transportation and entertainment. Our diverse range of digital signage media players caters to businesses of all sizes, from start-ups to large, complex businesses with enterprise-level needs. \\n\\nDiscover Scala’s robust line of digital signage media players: https://www.scala.com/sg/products/hardware/scala-media-players/\\n\\n__About the Author__\\n\\nAndrew Veenendaal is the AVP Technology & Innovation – APAC at STRATACACHE Asia-Pacific and is responsible for the end-to-end development, planning, solution design, execution, and implementation of various strategic and operational activities in Asia-Pacific. He also provides direction and support for digital signage solutions that drive business growth and streamline operations.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6QGWR2qIxIJraWnsUBoWPP"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1haPINh3cASdRA6Q0tOl0u","type":"Entry","createdAt":"2022-08-24T06:21:54.841Z","updatedAt":"2022-08-24T06:54:31.196Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Questions to Consider When Appointing a Digital Signage Solutions Provider"},"slug":{"en-US":"questions-to-consider-when-appointing-a-digital-signage-solutions-provider","ja":"questions-to-consider-when-appointing-a-digital-signage-solutions-provider"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1z5MnM5yGYAzHqN8gw1tet"}}},"startDate":{"en-US":"2022-08-24T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Did you know? The Asia Pacific Digital Signage market is projected to grow at a <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">7.58%</a> CAGR during 2021-2026. Market growth is expected to be steady due to the increasing use of video walls and digital billboards for brand marketing in countries such as India, Singapore, China, and Japan.\\n\\nBusinesses in all industries are leveraging digital signage to propel their brand and give them an edge over their competitors. Digital signage has proven to be an essential tool for modern businesses to drive growth and scale their business. In fact, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">80%</a> of businesses say that their sales have increased substantially after utilising digital signage. \\n\\nWhat should brands consider when appointing a digital signage provider for their digital signage needs?\\n\\nRead on to find out several key considerations that brands should take note of.\\n\\n## Key Considerations When Appointing a Digital Signage Solutions Provider\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Technology & Innovation</strong></p>\\n\\nOne of the most significant questions to consider when appointing a [digital signage solutions provider](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") is the level of technology it offers. Modern, interactive technologies are needed to deliver stunning digital signage displays that will wow audiences. A leading digital signage solutions provider is one that pushes the envelope of innovation and incorporates cutting-edge technology into its solutions. Real-time analytics platforms, virtual reality, artificial intelligence, 3D displays, and personalisation are a few examples of such technologies.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Industry Reputation</strong></p>\\n\\nIndustry reputation is an important factor when deciding which digital signage provider to engage. It is a good sign if a digital signage provider has been in business for a healthy number of years, and has a strong market share and clientele. It indicates that they are trustworthy, and reliable and would be able to deliver on their promises.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Ease of Use</strong></p>\\n\\nDigital signage solutions are meant to improve customer experiences while streamlining business operations. A well-designed digital signage system is user-friendly and offers features like role-based permissions and multi-channel support, making content creation and management a breeze. \\n\\nA digital signage solutions provider that offers ready-designed digital signage templates provides added convenience for brands as they can send professionally designed content to their screen in no time.\\n\\n<p style=\\"font-size:20px\\"><strong>4. Reliability, Flexibility & Scalability</strong></p>\\n\\nThe ideal digital signage solutions provider offers a reliable, flexible and scalable system that is able to tailor solutions for a wide range of industries and accommodate for business growth. \\n\\nFrom simple one-to-one systems to the complexity of thousands of displays, a reliable digital signage system allows brands to create and deploy their digital experiences with confidence. Stable and reliable performance 24 X 7 is delivered with superior playback technology that delivers smooth sub-pixel motion without distracting choppy, stutters.\\n\\n<p style=\\"font-size:20px\\"><strong>5. Technical Support & Customer Service</strong></p>\\n\\nSuperior technical support is critical in ensuring the success of a digital signage project. Look for solution providers that will support you for the long haul and have in place a secure, comprehensive aftersales support system. Ultimately, the ideal digital signage solutions provider should be a “partner” and not just a “company” looking to make quick bucks.\\n\\n<p style=\\"font-size:20px\\"><strong>6. Total Solutions Provider</strong></p>\\n\\nIt is beneficial to engage a digital signage provider that can provide the entire solution. With a single point of contact for the entire project, troubleshooting becomes easier, time is saved, costs are kept to a minimum, and communication channels remain open. In addition, you can plan your project from start to finish, without having to involve several different suppliers. \\n\\n## SCALA - Your Complete Digital Signage Solutions Provider\\n\\nSCALA partners with brands across many industries to transform their customer experience with smart digital signage and marketing technology.\\n\\nThe SCALA digital signage platform, SCALA Enterprise, is trusted worldwide and is infinitely  customisable, reliable, stable and flexible. It allows brands to tailor communications, focusing messages for a specific audience, location and time.\\n\\nIn the last 30 years, many [renowned brands](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-studies\\") have leveraged SCALA digital signage solutions to create compelling, engaging and memorable digital signage solutions. SCALA is on a mission to empower businesses in their digital transformation journey to better engage customers, create positive experiences and drive sales.\\n\\nWant to elevate your customer experience and improve sales conversions? Click [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") to find out how SCALA’s digital signage solutions can help your business thrive.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Did you know? The Asia Pacific Digital Signage market is projected to grow at a <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">7.58%</a> CAGR during 2021-2026. Market growth is expected to be steady due to the increasing use of video walls and digital billboards for brand marketing in countries such as India, Singapore, China, and Japan.\\n\\nBusinesses in all industries are leveraging digital signage to propel their brand and give them an edge over their competitors. Digital signage has proven to be an essential tool for modern businesses to drive growth and scale their business. In fact, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">80%</a> of businesses say that their sales have increased substantially after utilising digital signage. \\n\\nWhat should brands consider when appointing a digital signage provider for their digital signage needs?\\n\\nRead on to find out several key considerations that brands should take note of.\\n\\n## Key Considerations When Appointing a Digital Signage Solutions Provider\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Technology & Innovation</strong></p>\\n\\nOne of the most significant questions to consider when appointing a [digital signage solutions provider](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") is the level of technology it offers. Modern, interactive technologies are needed to deliver stunning digital signage displays that will wow audiences. A leading digital signage solutions provider is one that pushes the envelope of innovation and incorporates cutting-edge technology into its solutions. Real-time analytics platforms, virtual reality, artificial intelligence, 3D displays, and personalisation are a few examples of such technologies.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Industry Reputation</strong></p>\\n\\nIndustry reputation is an important factor when deciding which digital signage provider to engage. It is a good sign if a digital signage provider has been in business for a healthy number of years, and has a strong market share and clientele. It indicates that they are trustworthy, and reliable and would be able to deliver on their promises.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Ease of Use</strong></p>\\n\\nDigital signage solutions are meant to improve customer experiences while streamlining business operations. A well-designed digital signage system is user-friendly and offers features like role-based permissions and multi-channel support, making content creation and management a breeze. \\n\\nA digital signage solutions provider that offers ready-designed digital signage templates provides added convenience for brands as they can send professionally designed content to their screen in no time.\\n\\n<p style=\\"font-size:20px\\"><strong>4. Reliability, Flexibility & Scalability</strong></p>\\n\\nThe ideal digital signage solutions provider offers a reliable, flexible and scalable system that is able to tailor solutions for a wide range of industries and accommodate for business growth. \\n\\nFrom simple one-to-one systems to the complexity of thousands of displays, a reliable digital signage system allows brands to create and deploy their digital experiences with confidence. Stable and reliable performance 24 X 7 is delivered with superior playback technology that delivers smooth sub-pixel motion without distracting choppy, stutters.\\n\\n<p style=\\"font-size:20px\\"><strong>5. Technical Support & Customer Service</strong></p>\\n\\nSuperior technical support is critical in ensuring the success of a digital signage project. Look for solution providers that will support you for the long haul and have in place a secure, comprehensive aftersales support system. Ultimately, the ideal digital signage solutions provider should be a “partner” and not just a “company” looking to make quick bucks.\\n\\n<p style=\\"font-size:20px\\"><strong>6. Total Solutions Provider</strong></p>\\n\\nIt is beneficial to engage a digital signage provider that can provide the entire solution. With a single point of contact for the entire project, troubleshooting becomes easier, time is saved, costs are kept to a minimum, and communication channels remain open. In addition, you can plan your project from start to finish, without having to involve several different suppliers. \\n\\n## SCALA - Your Complete Digital Signage Solutions Provider\\n\\nSCALA partners with brands across many industries to transform their customer experience with smart digital signage and marketing technology.\\n\\nThe SCALA digital signage platform, SCALA Enterprise, is trusted worldwide and is infinitely  customisable, reliable, stable and flexible. It allows brands to tailor communications, focusing messages for a specific audience, location and time.\\n\\nIn the last 30 years, many [renowned brands](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-studies\\") have leveraged SCALA digital signage solutions to create compelling, engaging and memorable digital signage solutions. SCALA is on a mission to empower businesses in their digital transformation journey to better engage customers, create positive experiences and drive sales.\\n\\nWant to elevate your customer experience and improve sales conversions? Click [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") to find out how SCALA’s digital signage solutions can help your business thrive.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ghRTTFVCvyzsJ17qngpvf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RwiQfH4mnltT0kE3MNq07","type":"Entry","createdAt":"2022-08-17T05:41:09.349Z","updatedAt":"2022-08-17T05:56:00.089Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Streamline Your Business with Centrally-Managed Digital Signage - Infographic"},"slug":{"en-US":"streamline-your-business-with-centrally-managed-digital-signage-infographic"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"qYiB8NtvddwASbjArR1ro"}}},"startDate":{"en-US":"2022-08-17T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Scala Team"},"description":{"au":"The <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia-Pacific Digital signage market</a> is growing at an unprecedented rate and is expected to reach a whopping USD 3.07 million by 2028. Digital signage is an essential and powerful tool for businesses of all industries looking to communicate more effectively with their customers.\\n\\nA centrally-managed digital signage system enables businesses to manage, control and update their marketing or promotional content across multiple locations with ease. It helps businesses deliver real-time messaging to their target audience anytime, anywhere. Such a system is especially useful for companies spread across vast geographies and allows enterprises to drive marketing campaigns effectively, rectify errors immediately and ensure brand consistency.\\n\\nHere are the key benefits of a centralised digital signage content management system:\\n\\n![Managed Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/2mpu3ppClFRmMB63tI8iiC/0831b7353e09729545754ba49575acfe/Streamline_Your_Business_with_Centrally-managed_Digital_Signage_1_.jpg)\\n\\n## Streamline Your Business with Scala\\n<p></p>\\nThe Scala digital signage platform, Scala Enterprise, allows businesses and marketers to tailor communications for a specific audience, location, and time. Featuring centralised management, the Scala platform also comes with flexible scheduling options, permission-based user roles and network monitoring features.\\n<p></p>\\nWith over 30 years of experience, Scala is trusted worldwide and brings unmatched reliability, stability, and scalability.\\n<p></p>\\nPartner with Scala and kickstart your business transformation today.\\n<p></p>\\nFind out more <a href=\\"https://www.scala.com/au/\\" alt=\\"Digital Signage Solutions\\">here</a>.\\n<p></p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"The <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia-Pacific Digital signage market</a> is growing at an unprecedented rate and is expected to reach a whopping USD 3.07 million by 2028. Digital signage is an essential and powerful tool for businesses of all industries looking to communicate more effectively with their customers.\\n\\nA centrally-managed digital signage system enables businesses to manage, control and update their marketing or promotional content across multiple locations with ease. It helps businesses deliver real-time messaging to their target audience anytime, anywhere. Such a system is especially useful for companies spread across vast geographies and allows enterprises to drive marketing campaigns effectively, rectify errors immediately and ensure brand consistency.\\n\\nHere are the key benefits of a centralised digital signage content management system:\\n\\n![Managed Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/2mpu3ppClFRmMB63tI8iiC/0831b7353e09729545754ba49575acfe/Streamline_Your_Business_with_Centrally-managed_Digital_Signage_1_.jpg)\\n\\n## Streamline Your Business with Scala\\n<p></p>\\nThe Scala digital signage platform, Scala Enterprise, allows businesses and marketers to tailor communications for a specific audience, location, and time. Featuring centralised management, the Scala platform also comes with flexible scheduling options, permission-based user roles and network monitoring features.\\n<p></p>\\nWith over 30 years of experience, Scala is trusted worldwide and brings unmatched reliability, stability, and scalability.\\n<p></p>\\nPartner with Scala and kickstart your business transformation today.\\n<p></p>\\nFind out more <a href=\\"https://www.scala.com/au/\\" alt=\\"Digital Signage Solutions\\">here</a>.\\n<p></p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7LVAcDky3PhzIjLPexKQOS"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Gy3ijougBjMFvLkOF9Onj","type":"Entry","createdAt":"2022-05-05T17:09:00.365Z","updatedAt":"2022-08-12T15:39:48.392Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Reflections on the Retail Technology Show"},"slug":{"en-US":"reflections-on-the-retail-technology-show","ja":"reflections-on-the-retail-technology-show"},"localisation":{"au":false,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":false},"showRecentPostsSection":{"au":false,"en-US":true,"in":true,"ja":true,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"TymcWghR61eXIA5ins00p"}}},"startDate":{"en-US":"2022-05-06T05:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"By Darren Cremins"},"description":{"en-US":"Last week we took a suite of Scala solutions to Olympia London for the Retail Technology Show. The response was tremendous. Retailers of all types visited the stand to explore Scala technology, find out more of what we do, share their experience of the last two years, as well as their hopes for the future. \\n\\nTo those that visited the Scala booth, thank you. I don’t think I’ll be able to fully express just how buoyed your presence, your questions and your enthusiastic responses left me. There was a real buzz at Olympia. A feeling that business is back, along with a strong sense of what brands feel is business-critical, and what they want to achieve with their in-store experperince. \\n\\nThere was also a real appreciation of the challenges ahead. The UK rise in the cost of living is likely to impact most, if not all, of the brands that visited us, as their customers become more price conscious. Other issues — stresses on the global supply chain, the introduction of new display legislation in the UK, and the ever-present competition between brands and sometimes even channels within a brand — means that when looking to invest in a digital solution, retailers were keen to find tools allowed for effective yet economic communication with customers. As the marketplace changes, retailers know that their solutions have to be flexible enough to change messaging as needed, in order to communicate with customers accurately and make the most of trends. \\n\\nAs important as it is to talk to customers, brands know that it is crucial to listen and get feedback. Scala technology provides customer analytics opportunities available across every solution and digital signage installation. This means that brands have access to the data that they need to hone their own business operations, marketing campaigns or to perhaps show value to a third-party promotional partner. \\n\\nThe stars of the show were the Lift and Learn with ASK (Assisted Selling Kiosk) solution and our modernized gondola display. The shelf edge signage in both solutions was admired by visitors for its versatility and ability to be easily incorporated into existing shelving. What I found most encouraging was the way in which those that came to our booth were playing with the technology. Visitors were chatting with colleagues about the way in which the solution could serve particular products or promotional campaigns. It really was inspiring to see and a tonic following two years of postponed plans and general uncertainty. \\n\\nIf you didn’t manage to make it to the Retail Technology Show, there are more opportunities to see Scala solutions in action at [ISE in Barcelona next week](https://www.google.com/url?q=http://www3.scala.com/scala-on-ise-2022?%26_ga%3D2.183587683.431772331.1651739342-783098539.1597756277%26_gac%3D1.255602298.1648720873.CjwKCAjwopWSBhB6EiwAjxmqDSuXQUu9t9ngcmAIi3WPiAA2WPugEfv0q1RZfk3eEMsDcTQS3BIkphoCAvMQAvD_BwE%23&sa=D&source=editors&ust=1651773873486666&usg=AOvVaw2RfmZbL6Ma0zXVqe3tlE1A) and EuroCIS at the end of the month. We’ll also be at [InfoComm June 8-10](https://www.google.com/url?q=https://www3.scala.com/InfoComm-2022?_ga%3D2.150625267.431772331.1651739342-783098539.1597756277%26_gac%3D1.112864886.1648720873.CjwKCAjwopWSBhB6EiwAjxmqDSuXQUu9t9ngcmAIi3WPiAA2WPugEfv0q1RZfk3eEMsDcTQS3BIkphoCAvMQAvD_BwE&sa=D&source=editors&ust=1651773873487150&usg=AOvVaw3x-VKcna8Wl-5oI1Gt8AYt). If getting to any of those is tricky, then get in touch and we can set up a meeting or send you some videos and information of what we have been sharing. \\n\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4V4Y1sU3aaXY6u7ZN7G3uL"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3r2XIeJx8m5QjSbWxfXoXN","type":"Entry","createdAt":"2022-08-11T06:57:37.507Z","updatedAt":"2022-08-11T07:32:12.357Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways Digital Signage Enhances the Travel Industry"},"slug":{"en-US":"5-ways-digital-signage-enhances-the-travel-industry","ja":"5-ways-digital-signage-enhances-the-travel-industry"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"70WwVLS7hxt2JVUyUYWLbt"}}},"startDate":{"en-US":"2022-08-11T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Scala Team"},"description":{"en-US":"Did you know? The Asia-Pacific travel and tourism industry is expected to generate a revenue of <a href=\\"https://hospitality.economictimes.indiatimes.com/news/speaking-heads/growing-travel-hospitality-and-tourism-industry-is-creating-millions-of-jobs-across-asia-pacific-in-2022/91253513#:~:text=Effect%20on%20Market,of%20%24692%20billion%20in%202022.\\" rel=\\"nofollow\\" target=\\"_blank\\">$692 billion</a> this year. Tourism is one of the world’s largest profit-driving industries and according to the <a href=\\"https://wedocs.unep.org/handle/20.500.11822/8189#:~:text=Tourism%20is%20one%20of%20the,expected%20to%20double%20by%202020.\\" rel=\\"nofollow\\" target=\\"_blank\\">United Nations</a> , contributes to 11% of global GDP.\\n\\nIn the first two months of 2022, Southeast Asia witnessed a surge in tourist arrivals as it welcomed over <a href=\\"https://www.hospitalitynet.org/news/4110357.html\\" rel=\\"nofollow\\" target=\\"_blank\\">580,000 international travellers</a>. Thailand is leading the charge with almost half of all international visitors in the subregion as of YTD February 2022.\\n\\nThe aggressive growth of the tourism sector in the Asia-pacific region has been fueled by better economic growth, rising disposable income, better infrastructure, and relaxation in travel restrictions.\\n\\nThe growth outlook looks positive, and governments are investing in incorporating new technologies in the tourism industry to make travel more seamless and its growth sustainable.\\n\\n## Governments Embrace Digitalisation\\n\\nTo enhance the travel experience, governments are embracing digitalisation, paving the way for modern digital signage solutions to accelerate the sector\'s growth as travel restrictions ease. For instance, [transportation digital signage](https://www.scala.com/sg/industries/transportation/ \\"transportation digital signage\\") has been utilised to provide visitors with real-time transport updates, directional guidance and even entertainment. \\n\\nTo cater to the recent influx in tourists, the Suvarnabhumi Airport is all set to go digital next month. Passengers without baggage can check-in via a kiosk at the airport or a smartphone application at home. A biometric system and face recognition system will be deployed to check passengers’ identity.\\n\\nIn this blog, we will share how digital signage integration in the travel industry enhances visitors\' experiences.\\n\\n## Five ways digital signage enhances the travel industry\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>Wayfinding</strong></p>\\n\\nAirports/Train stations can be difficult to navigate for busy travellers. Transportation digital signage and interactive wayfinding maps guide customers to their destination.\\n\\nThe wayfinding kiosk enhances the travellers’ experience by providing information such as terminal maps, top tourist attractions, baggage claim locations, airport cafeterias, lounges, public transportation, and information about nearby local restaurants and hotels.\\n\\n<p style=\\"font-size:20px\\"><strong>Provide Real-Time Information</strong></p>\\n\\nFlight Information Display System (FIDS) and Passenger Information Display System (PIDS) are the backbone of airports and transportation hubs. They keep travellers informed by displaying real-time flight/train schedules, boarding updates, and baggage belt information in multi-languages.\\n\\n<p style=\\"font-size:20px\\"><strong>Self-Service Check-In</strong></p>\\n\\nSelf-service check-in kiosks minimise queues and offer travellers a fuss-free check-in experience. Passengers can easily check-in their bags via the automated baggage drop-off facility, which features a user-friendly interface to print bag tags and boarding passes. This increases passenger engagement and boosts efficiency.\\n\\n<p style=\\"font-size:20px\\"><strong>Reduce Perceived Wait Times</strong></p>\\n\\nWaiting area digital signage can display infotainment, weather updates and news to entertain travellers while they wait for their flight and reduce perceived wait times. Interactive digital displays can also feature custom greeting messages and festive videos to create a positive ambience.\\n\\n<p style=\\"font-size:20px\\"><strong>Display Emergency Information</strong></p>\\n\\nTransportation digital signage display real-time emergency alerts and critical information like delayed or cancelled flights, security threats, and changes in flight/train schedules to ensure the safety of travellers and help them plan their trip better.\\n\\n## Deliver a seamless travel experience with Scala digital signage solutions\\n<p></p>\\n\\nAs the tourism industry bounces back and gears up for the future, digital signage for the travel industry has emerged as a universal solution to reform and enhance the passenger experience.\\n\\nWith over 30 years of experience, [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Bristol Airport case-study\\") provides industry-leading solutions to help deliver a frictionless travel experience and boost operational efficiency.\\nDiscover how Scala elevated the passenger experience and delivered unique content to the largest fine-pitch LED video wall in the UK at Bristol Airport, a budding travel hub that witnesses 8.1 million passengers annually.\\n\\nFind out more about Scala solutions [here](https://www.scala.com/sg/industries/transportation/ \\"Transportation digital signage\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"Did you know? The Asia-Pacific travel and tourism industry is expected to generate a revenue of <a href=\\"https://hospitality.economictimes.indiatimes.com/news/speaking-heads/growing-travel-hospitality-and-tourism-industry-is-creating-millions-of-jobs-across-asia-pacific-in-2022/91253513#:~:text=Effect%20on%20Market,of%20%24692%20billion%20in%202022.\\" rel=\\"nofollow\\" target=\\"_blank\\">$692 billion</a> this year. Tourism is one of the world’s largest profit-driving industries and according to the <a href=\\"https://wedocs.unep.org/handle/20.500.11822/8189#:~:text=Tourism%20is%20one%20of%20the,expected%20to%20double%20by%202020.\\" rel=\\"nofollow\\" target=\\"_blank\\">United Nations</a> , contributes to 11% of global GDP.\\n\\nIn the first two months of 2022, Southeast Asia witnessed a surge in tourist arrivals as it welcomed over <a href=\\"https://www.hospitalitynet.org/news/4110357.html\\" rel=\\"nofollow\\" target=\\"_blank\\">580,000 international travellers</a>. Thailand is leading the charge with almost half of all international visitors in the subregion as of YTD February 2022.\\n\\nThe aggressive growth of the tourism sector in the Asia-pacific region has been fueled by better economic growth, rising disposable income, better infrastructure, and relaxation in travel restrictions.\\n\\nThe growth outlook looks positive, and governments are investing in incorporating new technologies in the tourism industry to make travel more seamless and its growth sustainable.\\n\\n## Governments Embrace Digitalisation\\n\\nTo enhance the travel experience, governments are embracing digitalisation, paving the way for modern digital signage solutions to accelerate the sector\'s growth as travel restrictions ease. For instance, [transportation digital signage](https://www.scala.com/sg/industries/transportation/ \\"transportation digital signage\\") has been utilised to provide visitors with real-time transport updates, directional guidance and even entertainment. \\n\\nTo cater to the recent influx in tourists, the Suvarnabhumi Airport is all set to go digital next month. Passengers without baggage can check-in via a kiosk at the airport or a smartphone application at home. A biometric system and face recognition system will be deployed to check passengers’ identity.\\n\\nIn this blog, we will share how digital signage integration in the travel industry enhances visitors\' experiences.\\n\\n## Five ways digital signage enhances the travel industry\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>Wayfinding</strong></p>\\n\\nAirports/Train stations can be difficult to navigate for busy travellers. Transportation digital signage and interactive wayfinding maps guide customers to their destination.\\n\\nThe wayfinding kiosk enhances the travellers’ experience by providing information such as terminal maps, top tourist attractions, baggage claim locations, airport cafeterias, lounges, public transportation, and information about nearby local restaurants and hotels.\\n\\n<p style=\\"font-size:20px\\"><strong>Provide Real-Time Information</strong></p>\\n\\nFlight Information Display System (FIDS) and Passenger Information Display System (PIDS) are the backbone of airports and transportation hubs. They keep travellers informed by displaying real-time flight/train schedules, boarding updates, and baggage belt information in multi-languages.\\n\\n<p style=\\"font-size:20px\\"><strong>Self-Service Check-In</strong></p>\\n\\nSelf-service check-in kiosks minimise queues and offer travellers a fuss-free check-in experience. Passengers can easily check-in their bags via the automated baggage drop-off facility, which features a user-friendly interface to print bag tags and boarding passes. This increases passenger engagement and boosts efficiency.\\n\\n<p style=\\"font-size:20px\\"><strong>Reduce Perceived Wait Times</strong></p>\\n\\nWaiting area digital signage can display infotainment, weather updates and news to entertain travellers while they wait for their flight and reduce perceived wait times. Interactive digital displays can also feature custom greeting messages and festive videos to create a positive ambience.\\n\\n<p style=\\"font-size:20px\\"><strong>Display Emergency Information</strong></p>\\n\\nTransportation digital signage display real-time emergency alerts and critical information like delayed or cancelled flights, security threats, and changes in flight/train schedules to ensure the safety of travellers and help them plan their trip better.\\n\\n## Deliver a seamless travel experience with Scala digital signage solutions\\n<p></p>\\n\\nAs the tourism industry bounces back and gears up for the future, digital signage for the travel industry has emerged as a universal solution to reform and enhance the passenger experience.\\n\\nWith over 30 years of experience, [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Bristol Airport case-study\\") provides industry-leading solutions to help deliver a frictionless travel experience and boost operational efficiency.\\nDiscover how Scala elevated the passenger experience and delivered unique content to the largest fine-pitch LED video wall in the UK at Bristol Airport, a budding travel hub that witnesses 8.1 million passengers annually.\\n\\nFind out more about Scala solutions [here](https://www.scala.com/sg/industries/transportation/ \\"Transportation digital signage\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7L5REL2iDkie04xtFLOXkP"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5zOn46BVFGfOnbgCREkZxR","type":"Entry","createdAt":"2022-08-09T07:28:31.054Z","updatedAt":"2022-08-09T07:32:20.113Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Why Every Shopping Mall Needs a Wayfinding Kiosk - Infographic"},"slug":{"en-US":"why-every-shopping-mall-needs-a-wayfinding-kiosk-infographic","ja":"why-every-shopping-mall-needs-a-wayfinding-kiosk-infographic"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6RsEWxztUsxlxNIo0YBZIO"}}},"startDate":{"en-US":"2022-08-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Technology has revolutionized the retail landscape in India. New technologies and innovative solutions are used by retailers to remain competitive in the retail environment.\\n\\nToday, the shopping mall wayfinding kiosk has become a common feature in modern malls. Wayfinding elevates the shopping experience by displaying store directories and location information and enabling visitors to navigate their way around shopping malls with ease.\\n\\nIn 2021, the <a href=\\"https://www.theinsightpartners.com/pr/digital-wayfinding-solutions-market\\" rel=\\"nofollow\\" target=\\"_blank\\">retail segment</a> accounted for the largest share of the digital wayfinding solutions market, which is expected to grow at a <a href=\\"https://www.prnewswire.com/news-releases/worldwide-digital-wayfinding-solutions-market-boosted-by-rising-adoption-of-digital-signage-and-escalating-use-of-digital-wayfinding-solutions-in-healthcare-sector-301575755.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 16% from 2021 to 2028</a>. \\n\\nToday, [shopping mall wayfinding kiosks](https://www.scala.com/in/news/how-digital-signage-transforms-shopping-malls-vlog/ \\"shopping mall wayfinding kiosks\\") have evolved to offer more than just directional guidance for shoppers. These touchscreen kiosks can display promotional advertisements and festive greetings to enhance the shopping experience and increase interactivity.\\n\\nThe infographic below presents the key benefits that shopping mall wayfinding kiosks offer.\\n\\n![Shopping mall wayfinding kiosk Infographic](//images.ctfassets.net/lx4pzcb22oh0/4aZfy8eJJG0x5V3LMO9hDx/562727f2da3b6c9ee519228d3d15b9d4/Why_Every_Shopping_Mall_Needs_a_Wayfinding_Kiosk_2_.jpg)\\n\\n## Transform Shopping Malls with Scala\'s Retail Solutions\\n\\nInteractive wayfinding kiosks enable retailers to create exceptional shopping experiences and deliver an edge over their competitors.\\n\\nBesides __shopping mall wayfinding kiosks__, Scala offers a comprehensive range of retail solutions to empower retailers to improve the customer experience and drive sales.\\n\\nFind out more [here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"Technology has revolutionized the retail landscape in India. New technologies and innovative solutions are used by retailers to remain competitive in the retail environment.\\n\\nToday, the shopping mall wayfinding kiosk has become a common feature in modern malls. Wayfinding elevates the shopping experience by displaying store directories and location information and enabling visitors to navigate their way around shopping malls with ease.\\n\\nIn 2021, the <a href=\\"https://www.theinsightpartners.com/pr/digital-wayfinding-solutions-market\\" rel=\\"nofollow\\" target=\\"_blank\\">retail segment</a> accounted for the largest share of the digital wayfinding solutions market, which is expected to grow at a <a href=\\"https://www.prnewswire.com/news-releases/worldwide-digital-wayfinding-solutions-market-boosted-by-rising-adoption-of-digital-signage-and-escalating-use-of-digital-wayfinding-solutions-in-healthcare-sector-301575755.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 16% from 2021 to 2028</a>. \\n\\nToday, [shopping mall wayfinding kiosks](https://www.scala.com/in/news/how-digital-signage-transforms-shopping-malls-vlog/ \\"shopping mall wayfinding kiosks\\") have evolved to offer more than just directional guidance for shoppers. These touchscreen kiosks can display promotional advertisements and festive greetings to enhance the shopping experience and increase interactivity.\\n\\nThe infographic below presents the key benefits that shopping mall wayfinding kiosks offer.\\n\\n![Shopping mall wayfinding kiosk Infographic](//images.ctfassets.net/lx4pzcb22oh0/4aZfy8eJJG0x5V3LMO9hDx/562727f2da3b6c9ee519228d3d15b9d4/Why_Every_Shopping_Mall_Needs_a_Wayfinding_Kiosk_2_.jpg)\\n\\n## Transform Shopping Malls with Scala\'s Retail Solutions\\n\\nInteractive wayfinding kiosks enable retailers to create exceptional shopping experiences and deliver an edge over their competitors.\\n\\nBesides __shopping mall wayfinding kiosks__, Scala offers a comprehensive range of retail solutions to empower retailers to improve the customer experience and drive sales.\\n\\nFind out more [here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1JET6jSccdeyZ5xMJaNGKl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DqBSasdYyT1giIKNyLCyO","type":"Entry","createdAt":"2022-08-04T04:32:57.806Z","updatedAt":"2022-08-04T04:56:43.390Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Transforms Grocery Stores"},"slug":{"en-US":"how-digital-signage-transforms-grocery-stores","ja":"how-digital-signage-transforms-grocery-stores"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3IXRqLqrdnv5bJLYdEUsAn"}}},"startDate":{"en-US":"2022-08-04T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Scala Team"},"description":{"au":"## How grocery shopping has changed\\n\\nThe way people shop for groceries has evolved in the last three years due to the pandemic, and grocery retailers are under pressure to keep up with demand and changing consumer expectations. While many people still prefer to shop for groceries in-store, there has been an inevitable shift toward online grocery retail. Despite this, many grocery retailers are nevertheless focusing <a href=\\"https://retailworldmagazine.com.au/shaping-the-australian-grocery-market-in-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">some investment</a> back into the physical store experience as restrictions ease and life returns to a ‘new normal’ in many regions.\\n\\nAsia-Pacific continues to be the <a href=\\"https://www.researchandmarkets.com/reports/4613444/food-and-grocery-retail-market-size-share-and#src-pos-1\\" rel=\\"nofollow\\" target=\\"_blank\\">fastest-growing</a> regional market for food and grocery globally in the next eight years, with Asian grocery sales predicted to reach almost <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$4 trillion</a> by next year. Food and grocery continue to be the fastest-growing sector in the overall Asia-Pacific Retail market in 2022.\\n\\nSo, how can grocery retailers, from small specialty grocers to large supermarkets, evolve to meet changing expectations? Digital signage holds the key.\\n\\n## Transforming grocery stores with digital signage\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>Wayfinding and store navigation</strong></p>\\n\\nWe have explored in other posts how [wayfinding can greatly improve grocery shopping](https://www.scala.com/au/about/blogs/6-ways-digital-signage-makes-supermarket-wayfinding-easier-vlog/ \\"wayfinding kiosks\\"), with solutions such as wayfinding kiosks, digital wayfinding directories, commercial tablets and large-format digital screens helping customers find their way around the store and to the products they need. Wayfinding digital signage continues to be one of the key ways to integrate the digital experience into physical grocery stores and improve the customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Endless Aisle</strong></p>\\n\\nOnline shopping has changed the way customers view the issue of in-stock/out-of-stock. They expect that if they cannot find a product on the shelf, it should be able to be ordered via another avenue. Endless Aisle solutions extend product selection beyond what is on the physical shelf, and digital signage can be used to facilitate access to digital product catalogues, virtual inventory and stock available in other locations. Grocery kiosks, commercial retail tablets and interactive touchscreens can all provide a gateway to a grocery retailer’s endless aisle and address physical stock limitations.\\n\\n<p style=\\"font-size:20px\\"><strong>Shopper engagement and education</strong></p>\\n\\nGrocery digital signage can help elevate the shopping experience from the mundane to the inspiring. Bright, high-definition screens can be used to showcase hot new products, display appetising images and video of fresh produce and food items and inspire shoppers with recipes and ideas. It can also be used as an educational tool, displaying nutritional information, suggesting healthy food options and highlighting environmentally friendly brands to look out for.\\n\\n<p style=\\"font-size:20px\\"><strong>Real-time stock updates</strong></p>\\n\\nThe pandemic and its aftermath has seen <a href=\\"https://asiasociety.org/australia/covid-containers-managing-new-supply-chain-disruptions\\" rel=\\"nofollow\\" target=\\"_blank\\">supply chain challenges</a> worldwide, especially in the areas of food and grocery. This can be a source of frustration for customers, but grocery digital signage may have a role to play in easing the frustration. Digital signs linked to a store’s inventory system can use real-time updates to alert customers about low or out-of-stock items (for example, fresh produce), and suggest alternatives that are in plentiful stock. Customers then feel informed and can update their shopping list on-the-go. \\n\\n<p style=\\"font-size:20px\\"><strong>Advertising and product news</strong></p>\\n\\nWhat better way to showcase new brands, advertise in-store promotions and deliver product news than digital signage? Grocery retailers can use digital signage easily to promote particular brands and drive more sales through in-store offers. \\n\\n<p style=\\"font-size:20px\\"><strong>Self-checkout</strong></p>\\n\\nIn line with an overall shift to omnichannel retail, self-checkout powered by digital kiosks has become an indispensable tool in the grocery landscape. The retail industry represents the [largest single self-serve kiosk](https://www.scala.com/au/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"Self-serve Kiosk\\") user segment, and grocery retail is no small part of that. Self-checkout allows customers to skip the queue, take control of their own checkout process and save time in-store.\\n\\n<p style=\\"font-size:20px\\"><strong>Shelf Edge Displays</strong></p>\\n\\nShelf edge displays allow grocery retailers to target customers in-aisle with offers, product information and up-to-date pricing information. Grocery prices are known for their fluctuations, and this is especially true with ongoing supply chain challenges. Shelf edge displays ensure customers are always seeing the latest price information, and can also be updated in real-time to reflect sales prices and special offers. They can also be used to highlight specific product or brand features to help customers make quick purchase decisions.\\n\\n## Transform grocery shopping with Scala digital signage\\n\\nScala has helped many global brands transform the in-store experience. Learn how you can drive more sales and engage shoppers with [grocery digital signage from Scala](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"## How grocery shopping has changed\\n\\nThe way people shop for groceries has evolved in the last three years due to the pandemic, and grocery retailers are under pressure to keep up with demand and changing consumer expectations. While many people still prefer to shop for groceries in-store, there has been an inevitable shift toward online grocery retail. Despite this, many grocery retailers are nevertheless focusing <a href=\\"https://retailworldmagazine.com.au/shaping-the-australian-grocery-market-in-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">some investment</a> back into the physical store experience as restrictions ease and life returns to a ‘new normal’ in many regions.\\n\\nAsia-Pacific continues to be the <a href=\\"https://www.researchandmarkets.com/reports/4613444/food-and-grocery-retail-market-size-share-and#src-pos-1\\" rel=\\"nofollow\\" target=\\"_blank\\">fastest-growing</a> regional market for food and grocery globally in the next eight years, with Asian grocery sales predicted to reach almost <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$4 trillion</a> by next year. Food and grocery continue to be the fastest-growing sector in the overall Asia-Pacific Retail market in 2022.\\n\\nSo, how can grocery retailers, from small specialty grocers to large supermarkets, evolve to meet changing expectations? Digital signage holds the key.\\n\\n## Transforming grocery stores with digital signage\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>Wayfinding and store navigation</strong></p>\\n\\nWe have explored in other posts how [wayfinding can greatly improve grocery shopping](https://www.scala.com/au/about/blogs/6-ways-digital-signage-makes-supermarket-wayfinding-easier-vlog/ \\"wayfinding kiosks\\"), with solutions such as wayfinding kiosks, digital wayfinding directories, commercial tablets and large-format digital screens helping customers find their way around the store and to the products they need. Wayfinding digital signage continues to be one of the key ways to integrate the digital experience into physical grocery stores and improve the customer experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Endless Aisle</strong></p>\\n\\nOnline shopping has changed the way customers view the issue of in-stock/out-of-stock. They expect that if they cannot find a product on the shelf, it should be able to be ordered via another avenue. Endless Aisle solutions extend product selection beyond what is on the physical shelf, and digital signage can be used to facilitate access to digital product catalogues, virtual inventory and stock available in other locations. Grocery kiosks, commercial retail tablets and interactive touchscreens can all provide a gateway to a grocery retailer’s endless aisle and address physical stock limitations.\\n\\n<p style=\\"font-size:20px\\"><strong>Shopper engagement and education</strong></p>\\n\\nGrocery digital signage can help elevate the shopping experience from the mundane to the inspiring. Bright, high-definition screens can be used to showcase hot new products, display appetising images and video of fresh produce and food items and inspire shoppers with recipes and ideas. It can also be used as an educational tool, displaying nutritional information, suggesting healthy food options and highlighting environmentally friendly brands to look out for.\\n\\n<p style=\\"font-size:20px\\"><strong>Real-time stock updates</strong></p>\\n\\nThe pandemic and its aftermath has seen <a href=\\"https://asiasociety.org/australia/covid-containers-managing-new-supply-chain-disruptions\\" rel=\\"nofollow\\" target=\\"_blank\\">supply chain challenges</a> worldwide, especially in the areas of food and grocery. This can be a source of frustration for customers, but grocery digital signage may have a role to play in easing the frustration. Digital signs linked to a store’s inventory system can use real-time updates to alert customers about low or out-of-stock items (for example, fresh produce), and suggest alternatives that are in plentiful stock. Customers then feel informed and can update their shopping list on-the-go. \\n\\n<p style=\\"font-size:20px\\"><strong>Advertising and product news</strong></p>\\n\\nWhat better way to showcase new brands, advertise in-store promotions and deliver product news than digital signage? Grocery retailers can use digital signage easily to promote particular brands and drive more sales through in-store offers. \\n\\n<p style=\\"font-size:20px\\"><strong>Self-checkout</strong></p>\\n\\nIn line with an overall shift to omnichannel retail, self-checkout powered by digital kiosks has become an indispensable tool in the grocery landscape. The retail industry represents the [largest single self-serve kiosk](https://www.scala.com/au/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"Self-serve Kiosk\\") user segment, and grocery retail is no small part of that. Self-checkout allows customers to skip the queue, take control of their own checkout process and save time in-store.\\n\\n<p style=\\"font-size:20px\\"><strong>Shelf Edge Displays</strong></p>\\n\\nShelf edge displays allow grocery retailers to target customers in-aisle with offers, product information and up-to-date pricing information. Grocery prices are known for their fluctuations, and this is especially true with ongoing supply chain challenges. Shelf edge displays ensure customers are always seeing the latest price information, and can also be updated in real-time to reflect sales prices and special offers. They can also be used to highlight specific product or brand features to help customers make quick purchase decisions.\\n\\n## Transform grocery shopping with Scala digital signage\\n\\nScala has helped many global brands transform the in-store experience. Learn how you can drive more sales and engage shoppers with [grocery digital signage from Scala](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"oD7Te2YNkCALk5jiWRFZr"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"46TI9Xsc3hU44dNOcu3XXm","type":"Entry","createdAt":"2022-07-28T10:32:50.752Z","updatedAt":"2022-07-28T10:47:18.038Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Self-Checkout Kiosk: A Must-have in Every Retail Store"},"slug":{"en-US":"self-checkout-kiosk-a-must-have-in-every-retail-store"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1nlGcNHJZcyd8MHHJkh31W"}}},"startDate":{"en-US":"2022-07-28T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"Self-checkout kiosks or self-service kiosks have become a mainstream feature of the retail industry. Modern and elegant, these kiosks offer simple and intuitive solutions for everyone, increasing convenience and security. Highly customisable, self-checkout kiosks enhance the customer experience, improve business efficiency, and revolutionise the way business is conducted.\\n\\nIn this blog, we will discuss the features and benefits of self-checkout kiosks and explore why they have become an integral part of modern retail stores.\\n\\n## The Self-Checkout Kiosk Market Continues to Grow\\n<p></p>\\n<p>The <a href=\\"https://thoughtlabgroup.com/kiosk-marketplace-census-report-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales of self-checkout kiosks</a> (excluding ATMs and refreshment vending machines) crossed $12 billion in 2021, with Asia-Pacific contributing 25% of the global share. The <a href=\\"https://www.gminsights.com/industry-analysis/self-checkout-system-market\\" rel=\\"nofollow\\" target=\\"_blank\\">self-checkout system market</a> is expected to expand at a 15% CAGR between 2022 and 2030.</p>\\n\\n## Benefits of Self-Checkout Kiosks\\n<p></p>\\n<p>Let us consider the key benefits of self-checkout kiosks.</p>\\n\\n<p style=\\"font-size:20px\\"><strong>Efficient Checkout</strong></p>\\n\\nThe convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.\\n\\n<p style=\\"font-size:20px\\"><strong>Serve More Customers</strong></p>\\n\\nSpreading your customers across standard checkout and [self-service kiosks for retail](https://www.scala.com/au/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"self-service kiosks for retail\\") allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Improve Productivity and Lower Overhead</strong></p>\\n\\nWith self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.\\n\\n<p style=\\"font-size:20px\\"><strong>Better Use of Space</strong></p>\\n\\nWith self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.\\n\\n<p style=\\"font-size:20px\\"><strong>Increased Profits</strong></p>\\n\\nThe ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.\\n\\n## Applications of Self-Checkout Kiosks in Retail\\n<p></p>\\n<p>Self-checkout kiosks are great for all types of retail businesses.</p>\\n\\n- Supermarkets\\n- Grocery stores\\n- Convenience stores\\n- Superstores\\n- Speciality stores, such as furniture stores, craft stores, bookstores, etc.\\n- Department stores\\n- Discount stores\\n\\n## Scala: Your Trusted Retail Transformation Partner\\n<p></p>\\nWith over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.\\n\\nScala has partnered with many global retail brands to help them improve the customer experience and drive sales.\\n\\nFor more information about Scala retail solutions, visit: https://www.scala.com/au/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"Self-checkout kiosks or self-service kiosks have become a mainstream feature of the retail industry. Modern and elegant, these kiosks offer simple and intuitive solutions for everyone, increasing convenience and security. Highly customisable, self-checkout kiosks enhance the customer experience, improve business efficiency, and revolutionise the way business is conducted.\\n\\nIn this blog, we will discuss the features and benefits of self-checkout kiosks and explore why they have become an integral part of modern retail stores.\\n\\n## The Self-Checkout Kiosk Market Continues to Grow\\n<p></p>\\n<p>The <a href=\\"https://thoughtlabgroup.com/kiosk-marketplace-census-report-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales of self-checkout kiosks</a> (excluding ATMs and refreshment vending machines) crossed $12 billion in 2021, with Asia-Pacific contributing 25% of the global share. The <a href=\\"https://www.gminsights.com/industry-analysis/self-checkout-system-market\\" rel=\\"nofollow\\" target=\\"_blank\\">self-checkout system market</a> is expected to expand at a 15% CAGR between 2022 and 2030.</p>\\n\\n## Benefits of Self-Checkout Kiosks\\n<p></p>\\n<p>Let us consider the key benefits of self-checkout kiosks.</p>\\n\\n<p style=\\"font-size:20px\\"><strong>Efficient Checkout</strong></p>\\n\\nThe convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.\\n\\n<p style=\\"font-size:20px\\"><strong>Serve More Customers</strong></p>\\n\\nSpreading your customers across standard checkout and [self-service kiosks for retail](https://www.scala.com/sg/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"self-service kiosks for retail\\") allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Improve Productivity and Lower Overhead</strong></p>\\n\\nWith self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.\\n\\n<p style=\\"font-size:20px\\"><strong>Better Use of Space</strong></p>\\n\\nWith self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.\\n\\n<p style=\\"font-size:20px\\"><strong>Increased Profits</strong></p>\\n\\nThe ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.\\n\\n## Applications of Self-Checkout Kiosks in Retail\\n<p></p>\\n<p>Self-checkout kiosks are great for all types of retail businesses.</p>\\n\\n- Supermarkets\\n- Grocery stores\\n- Convenience stores\\n- Superstores\\n- Speciality stores, such as furniture stores, craft stores, bookstores, etc.\\n- Department stores\\n- Discount stores\\n\\n## Scala: Your Trusted Retail Transformation Partner\\n<p></p>\\nWith over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.\\n\\nScala has partnered with many global retail brands to help them improve the customer experience and drive sales.\\n\\nFor more information about Scala retail solutions, visit: https://www.scala.com/sg/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"Self-checkout kiosks or self-service kiosks have become a mainstream feature of the retail industry. Modern and elegant, these kiosks offer simple and intuitive solutions for everyone, increasing convenience and security. Highly customisable, self-checkout kiosks enhance the customer experience, improve business efficiency, and revolutionise the way business is conducted.\\n\\nIn this blog, we will discuss the features and benefits of self-checkout kiosks and explore why they have become an integral part of modern retail stores.\\n\\n## The Self-Checkout Kiosk Market Continues to Grow\\n<p></p>\\n<p>The <a href=\\"https://thoughtlabgroup.com/kiosk-marketplace-census-report-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales of self-checkout kiosks</a> (excluding ATMs and refreshment vending machines) crossed $12 billion in 2021, with Asia-Pacific contributing 25% of the global share. The <a href=\\"https://www.gminsights.com/industry-analysis/self-checkout-system-market\\" rel=\\"nofollow\\" target=\\"_blank\\">self-checkout system market</a> is expected to expand at a 15% CAGR between 2022 and 2030.</p>\\n\\n## Benefits of Self-Checkout Kiosks\\n<p></p>\\n<p>Let us consider the key benefits of self-checkout kiosks.</p>\\n\\n<p style=\\"font-size:20px\\"><strong>Efficient Checkout</strong></p>\\n\\nThe convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.\\n\\n<p style=\\"font-size:20px\\"><strong>Serve More Customers</strong></p>\\n\\nSpreading your customers across standard checkout and [self-service kiosks for retail](https://www.scala.com/in/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"self-service kiosks for retail\\") allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Improve Productivity and Lower Overhead</strong></p>\\n\\nWith self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.\\n\\n<p style=\\"font-size:20px\\"><strong>Better Use of Space</strong></p>\\n\\nWith self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.\\n\\n<p style=\\"font-size:20px\\"><strong>Increased Profits</strong></p>\\n\\nThe ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.\\n\\n## Applications of Self-Checkout Kiosks in Retail\\n<p></p>\\n<p>Self-checkout kiosks are great for all types of retail businesses.</p>\\n\\n- Supermarkets\\n- Grocery stores\\n- Convenience stores\\n- Superstores\\n- Speciality stores, such as furniture stores, craft stores, bookstores, etc.\\n- Department stores\\n- Discount stores\\n\\n## Scala: Your Trusted Retail Transformation Partner\\n<p></p>\\nWith over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.\\n\\nScala has partnered with many global retail brands to help them improve the customer experience and drive sales.\\n\\nFor more information about Scala retail solutions, visit: https://www.scala.com/in/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"Self-checkout kiosks or self-service kiosks have become a mainstream feature of the retail industry. Modern and elegant, these kiosks offer simple and intuitive solutions for everyone, increasing convenience and security. Highly customisable, self-checkout kiosks enhance the customer experience, improve business efficiency, and revolutionise the way business is conducted.\\n\\nIn this blog, we will discuss the features and benefits of self-checkout kiosks and explore why they have become an integral part of modern retail stores.\\n\\n## The Self-Checkout Kiosk Market Continues to Grow\\n<p></p>\\n<p>The <a href=\\"https://thoughtlabgroup.com/kiosk-marketplace-census-report-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales of self-checkout kiosks</a> (excluding ATMs and refreshment vending machines) crossed $12 billion in 2021, with Asia-Pacific contributing 25% of the global share. The <a href=\\"https://www.gminsights.com/industry-analysis/self-checkout-system-market\\" rel=\\"nofollow\\" target=\\"_blank\\">self-checkout system market</a> is expected to expand at a 15% CAGR between 2022 and 2030.</p>\\n\\n## Benefits of Self-Checkout Kiosks\\n<p></p>\\n<p>Let us consider the key benefits of self-checkout kiosks.</p>\\n\\n<p style=\\"font-size:20px\\"><strong>Efficient Checkout</strong></p>\\n\\nThe convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.\\n\\n<p style=\\"font-size:20px\\"><strong>Serve More Customers</strong></p>\\n\\nSpreading your customers across standard checkout and [self-service kiosks for retail](https://www.scala.com/jp/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"self-service kiosks for retail\\") allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Improve Productivity and Lower Overhead</strong></p>\\n\\nWith self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.\\n\\n<p style=\\"font-size:20px\\"><strong>Better Use of Space</strong></p>\\n\\nWith self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.\\n\\n<p style=\\"font-size:20px\\"><strong>Increased Profits</strong></p>\\n\\nThe ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.\\n\\n## Applications of Self-Checkout Kiosks in Retail\\n<p></p>\\n<p>Self-checkout kiosks are great for all types of retail businesses.</p>\\n\\n- Supermarkets\\n- Grocery stores\\n- Convenience stores\\n- Superstores\\n- Speciality stores, such as furniture stores, craft stores, bookstores, etc.\\n- Department stores\\n- Discount stores\\n\\n## Scala: Your Trusted Retail Transformation Partner\\n<p></p>\\nWith over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.\\n\\nScala has partnered with many global retail brands to help them improve the customer experience and drive sales.\\n\\nFor more information about Scala retail solutions, visit: https://www.scala.com/jp/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Self-checkout kiosks or self-service kiosks have become a mainstream feature of the retail industry. Modern and elegant, these kiosks offer simple and intuitive solutions for everyone, increasing convenience and security. Highly customisable, self-checkout kiosks enhance the customer experience, improve business efficiency, and revolutionise the way business is conducted.\\n\\nIn this blog, we will discuss the features and benefits of self-checkout kiosks and explore why they have become an integral part of modern retail stores.\\n\\n## The Self-Checkout Kiosk Market Continues to Grow\\n<p></p>\\n<p>The <a href=\\"https://thoughtlabgroup.com/kiosk-marketplace-census-report-2022/\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales of self-checkout kiosks</a> (excluding ATMs and refreshment vending machines) crossed $12 billion in 2021, with Asia-Pacific contributing 25% of the global share. The <a href=\\"https://www.gminsights.com/industry-analysis/self-checkout-system-market\\" rel=\\"nofollow\\" target=\\"_blank\\">self-checkout system market</a> is expected to expand at a 15% CAGR between 2022 and 2030.</p>\\n\\n## Benefits of Self-Checkout Kiosks\\n<p></p>\\n<p>Let us consider the key benefits of self-checkout kiosks.</p>\\n\\n<p style=\\"font-size:20px\\"><strong>Efficient Checkout</strong></p>\\n\\nThe convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.\\n\\n<p style=\\"font-size:20px\\"><strong>Serve More Customers</strong></p>\\n\\nSpreading your customers across standard checkout and [self-service kiosks for retail](https://www.scala.com/sg/about/blogs/how-digital-kiosks-transform-the-customer-experience/ \\"self-service kiosks for retail\\") allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.\\n\\n<p style=\\"font-size:20px\\"><strong>Improve Productivity and Lower Overhead</strong></p>\\n\\nWith self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.\\n\\n<p style=\\"font-size:20px\\"><strong>Better Use of Space</strong></p>\\n\\nWith self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.\\n\\n<p style=\\"font-size:20px\\"><strong>Increased Profits</strong></p>\\n\\nThe ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.\\n\\n## Applications of Self-Checkout Kiosks in Retail\\n<p></p>\\n<p>Self-checkout kiosks are great for all types of retail businesses.</p>\\n\\n- Supermarkets\\n- Grocery stores\\n- Convenience stores\\n- Superstores\\n- Speciality stores, such as furniture stores, craft stores, bookstores, etc.\\n- Department stores\\n- Discount stores\\n\\n## Scala: Your Trusted Retail Transformation Partner\\n<p></p>\\nWith over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.\\n\\nScala has partnered with many global retail brands to help them improve the customer experience and drive sales.\\n\\nFor more information about Scala retail solutions, visit: https://www.scala.com/sg/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7qNJXvlRPmy8tqToC3J9hh"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5mnOocwx775q0zsCv5a3yJ","type":"Entry","createdAt":"2022-07-27T09:56:35.102Z","updatedAt":"2022-07-28T04:45:55.632Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Quick Guide to Digital Signage for Fitness Centres"},"slug":{"en-US":"quick-guide-to-digital-signage-for-fitness-centres","ja":"quick-guide-to-digital-signage-for-fitness-centres"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1643p6UhmS9atI8gEBKtGh"}}},"startDate":{"en-US":"2022-07-27T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"## The evolving fitness landscape\\n\\nConsumer expectations of gyms and fitness clubs are evolving in the same way they are in other sectors like retail, hospitality and grocery. While digital and online fitness exploded at the peak of the pandemic as physical gyms were restricted or shuttered altogether due to lengthy lockdowns, overall the global fitness industry was one of the hardest hit sectors during the pandemic, experiencing a significant drop of 16.2% in market size in 2020. \\n\\n## Strong growth expected in the fitness industry\\n\\nThe fitness sector is experiencing a major resurgence as people return to bricks-and-mortar gyms and fitness clubs in droves. The global health and fitness club market is expected to reach a value of <a href=\\"https://www.thecowboychannel.com/story/46726946/health-and-fitness-club-market-share-2022-global-top-companies-industry-current-trends-application-growth-factors-development-and-forecast-to-2027\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 147.11 billion</a> in the next two years and will witness a CAGR of 7.21% from 2022 to 2027. Asia-Pacific leads the charge, with the APAC Physical Activity Market expected to reach <a href=\\"https://globalwellnessinstitute.org/press-room/press-releases/asia-pacifics-physical-activity-market-now-240-billion/\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $373.5 billion</a> by next year, overtaking North America as the largest global market. Finally, research from the Global Wellness Institute reveals Asia will be, by far, the #1 growth leader through 2023, and that Asia is also world’s top market ($10.8 billion) for fitness technology.\\n\\nSo, how can digital signage for gyms and fitness centres be used to meet customer expectations, attract new members and improve customer retention? Here we provide a quick guide to the benefits.\\n\\n## Digital signage for gyms: a quick guide to the benefits\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1.\\tEntertain and motivate gym goers</strong></p>\\nMany people who attend a gym will tell you that staying motivated is a key challenge. There are multiple ways fitness centres can use digital signage to help clients stay on track. Digital signage can be used to:\\n\\n- share positive client success stories\\n- promote competitions and challenges (<a href=\\"https://www.nbcnews.com/better/pop-culture/how-motivate-yourself-get-out-bed-work-out-today-ncna743006\\" rel=\\"nofollow\\" target=\\"_blank\\">research</a> shows that healthy competition can spur motivation), and \\n- share workout guidance, health and nutrition and training.\\n\\nLet’s not forget the power of music, either: it’s been shown that music distracts from pain and fatigue, elevates mood, increases endurance and reduced perceived effort. Gyms can supercharge members by playing high-energy music videos via digital screens throughout the centre.\\n\\n<p style=\\"font-size:20px\\"><strong>2.\\tCommunicate important information</strong></p>\\nToday’s consumer expects information at their fingertips. Digital signage for gyms and fitness centres is an indispensable tool to keep members up to date with key information such as:\\n\\n- fitness class schedules\\n- health and safety alerts\\n- gym opening hours and cleaning and maintenance schedules\\n\\nGyms may use digital bulletin boards, video walls and other digital wall displays to show information at strategic high traffic areas throughout the centre.\\n\\n![Digital Signage for GYM](//images.ctfassets.net/lx4pzcb22oh0/61GzKqSd8euTBzo5zZ3Wyy/2408dfc62e35aa541384c28af40ba1b2/AU-fitness-blog-5.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>3.\\tAdvertising and promotion</strong></p>\\nDriving revenue and improving customer retention are a high priority for any gym or fitness centre. The majority of gyms lose <a href=\\"https://www.glofox.com/blog/10-gym-membership-statistics-you-need-to-know/\\" rel=\\"nofollow\\" target=\\"_blank\\">50%</a> of new members within the first six months, a high attrition rate for an industry that is seeking to recover post-pandemic. Fitness centre digital signage provides the perfect channel to advertise and promote the benefits of membership, new and fresh exercise programmes and classes to keep members interested, and perks to keep clients coming back. Digital signage can be used to promote:\\n\\n- __Membership discounts__\\nGyms can use digital signage to advertise new joiner discounts to entice casual users.\\n- __Referral programmes__\\nGyms offering special referral discounts for clients can promote this on their digital signage to attract new members through existing clientele\\n- __New programmes and classes__\\nDigital signage is a great way to upsell existing members on new programmes, classes and personal training services.\\n\\n<p style=\\"font-size:20px\\"><strong>4.\\tGenerate advertising revenue</strong></p>\\nA smart way to generate additional revenue for gyms and fitness centres is to partner with brands (e.g. activewear, nutrition and supplements) to offer digital advertising placements on the centre’s digital screens. Brands can be charged to display sponsored content and for brand takeovers, as well as run special promotions that offer brand discounts and offers to gym members.\\n\\n<p></p>\\n\\n## Digital Signage Solutions for Gyms and Fitness Centres\\n\\n- __Videowalls:__ large-scale wall displays attract and engage clients and create a modern ambience\\n- __[Interactive kiosk and LINQ tablets:](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive kiosk and LINQ tablets\\")__ enable digital check-in, allow clients to select workout programs and enrol for classes and access health and nutrition information.\\n- __Social media walls:__ encourage brand engagement, display positive reviews and client success stories and celebrate client milestones with live social media feeds.\\n- __Large format screens:__ strategically placed, these can act as digital bulletin boards and advertising screens.\\n\\n![Digital Signage for GYM Center](//images.ctfassets.net/lx4pzcb22oh0/5GkMmtRwYANLx2rzFIQgtc/cc7dbcc7a8e6fdea0503613c96751c89/AU-fitness-blog-4.jpg)\\n\\n## Transforming gyms and fitness centres with Scala digital signage\\n\\nScala digital signage enables gyms and fitness clubs to create a more modern gym experience in line with changing consumer expectations. From video walls to digital check-in and beyond, contact Scala today to discuss your project.\\n\\n[Read more](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/ \\"Case-study on Fitness\\") about how Scala created a “Virtual Fitness Experience” for fitness club chain Basic-Fit in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain.\\n\\n[Get in touch today](https://www.scala.com/au/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">\\n  Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\nAll sources: \\n*smallbizgenius_net/by-the-numbers/fitness-industry-statistics/#gref\\n*mordorintelligence_com/industry-reports/health-and-fitness-club-market\\n*globalwellnessinstitute_org/press-room/press-releases/asia-pacifics-physical-activity-market-now-240-billion/\\n*scientificamerican_com/article/psychology-workout-music/\\n","en-US":"## The evolving fitness landscape\\n\\nConsumer expectations of gyms and fitness clubs are evolving in the same way they are in other sectors like retail, hospitality and grocery. While digital and online fitness exploded at the peak of the pandemic as physical gyms were restricted or shuttered altogether due to lengthy lockdowns, overall the global fitness industry was one of the hardest hit sectors during the pandemic, experiencing a significant drop of 16.2% in market size in 2020. \\n\\n## Strong growth expected in the fitness industry\\n\\nThe fitness sector is experiencing a major resurgence as people return to bricks-and-mortar gyms and fitness clubs in droves. The global health and fitness club market is expected to reach a value of <a href=\\"https://www.thecowboychannel.com/story/46726946/health-and-fitness-club-market-share-2022-global-top-companies-industry-current-trends-application-growth-factors-development-and-forecast-to-2027\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 147.11 billion</a> in the next two years and will witness a CAGR of 7.21% from 2022 to 2027. Asia-Pacific leads the charge, with the APAC Physical Activity Market expected to reach <a href=\\"https://globalwellnessinstitute.org/press-room/press-releases/asia-pacifics-physical-activity-market-now-240-billion/\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $373.5 billion</a> by next year, overtaking North America as the largest global market. Finally, research from the Global Wellness Institute reveals Asia will be, by far, the #1 growth leader through 2023, and that Asia is also world’s top market ($10.8 billion) for fitness technology.\\n\\nSo, how can digital signage for gyms and fitness centres be used to meet customer expectations, attract new members and improve customer retention? Here we provide a quick guide to the benefits.\\n\\n## Digital signage for gyms: a quick guide to the benefits\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1.\\tEntertain and motivate gym goers</strong></p>\\nMany people who attend a gym will tell you that staying motivated is a key challenge. There are multiple ways fitness centres can use digital signage to help clients stay on track. Digital signage can be used to:\\n\\n- share positive client success stories\\n- promote competitions and challenges (<a href=\\"https://www.nbcnews.com/better/pop-culture/how-motivate-yourself-get-out-bed-work-out-today-ncna743006\\" rel=\\"nofollow\\" target=\\"_blank\\">research</a> shows that healthy competition can spur motivation), and \\n- share workout guidance, health and nutrition and training.\\n\\nLet’s not forget the power of music, either: it’s been shown that music distracts from pain and fatigue, elevates mood, increases endurance and reduced perceived effort. Gyms can supercharge members by playing high-energy music videos via digital screens throughout the centre.\\n\\n<p style=\\"font-size:20px\\"><strong>2.\\tCommunicate important information</strong></p>\\nToday’s consumer expects information at their fingertips. Digital signage for gyms and fitness centres is an indispensable tool to keep members up to date with key information such as:\\n\\n- fitness class schedules\\n- health and safety alerts\\n- gym opening hours and cleaning and maintenance schedules\\n\\nGyms may use digital bulletin boards, video walls and other digital wall displays to show information at strategic high traffic areas throughout the centre.\\n\\n![Digital Signage for GYM](//images.ctfassets.net/lx4pzcb22oh0/61GzKqSd8euTBzo5zZ3Wyy/2408dfc62e35aa541384c28af40ba1b2/AU-fitness-blog-5.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>3.\\tAdvertising and promotion</strong></p>\\nDriving revenue and improving customer retention are a high priority for any gym or fitness centre. The majority of gyms lose <a href=\\"https://www.glofox.com/blog/10-gym-membership-statistics-you-need-to-know/\\" rel=\\"nofollow\\" target=\\"_blank\\">50%</a> of new members within the first six months, a high attrition rate for an industry that is seeking to recover post-pandemic. Fitness centre digital signage provides the perfect channel to advertise and promote the benefits of membership, new and fresh exercise programmes and classes to keep members interested, and perks to keep clients coming back. Digital signage can be used to promote:\\n\\n- __Membership discounts__\\nGyms can use digital signage to advertise new joiner discounts to entice casual users.\\n- __Referral programmes__\\nGyms offering special referral discounts for clients can promote this on their digital signage to attract new members through existing clientele\\n- __New programmes and classes__\\nDigital signage is a great way to upsell existing members on new programmes, classes and personal training services.\\n\\n<p style=\\"font-size:20px\\"><strong>4.\\tGenerate advertising revenue</strong></p>\\nA smart way to generate additional revenue for gyms and fitness centres is to partner with brands (e.g. activewear, nutrition and supplements) to offer digital advertising placements on the centre’s digital screens. Brands can be charged to display sponsored content and for brand takeovers, as well as run special promotions that offer brand discounts and offers to gym members.\\n\\n<p></p>\\n\\n## Digital Signage Solutions for Gyms and Fitness Centres\\n\\n- __Videowalls:__ large-scale wall displays attract and engage clients and create a modern ambience\\n- __[Interactive kiosk and LINQ tablets:](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive kiosk and LINQ tablets\\")__ enable digital check-in, allow clients to select workout programs and enrol for classes and access health and nutrition information.\\n- __Social media walls:__ encourage brand engagement, display positive reviews and client success stories and celebrate client milestones with live social media feeds.\\n- __Large format screens:__ strategically placed, these can act as digital bulletin boards and advertising screens.\\n\\n![Digital Signage for GYM Center](//images.ctfassets.net/lx4pzcb22oh0/5GkMmtRwYANLx2rzFIQgtc/cc7dbcc7a8e6fdea0503613c96751c89/AU-fitness-blog-4.jpg)\\n\\n## Transforming gyms and fitness centres with Scala digital signage\\n\\nScala digital signage enables gyms and fitness clubs to create a more modern gym experience in line with changing consumer expectations. From video walls to digital check-in and beyond, contact Scala today to discuss your project.\\n\\n[Read more](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/ \\"Case-study on Fitness\\") about how Scala created a “Virtual Fitness Experience” for fitness club chain Basic-Fit in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain.\\n\\n[Get in touch today](https://www.scala.com/au/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">\\n  Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\nAll sources: \\n*smallbizgenius_net/by-the-numbers/fitness-industry-statistics/#gref\\n*mordorintelligence_com/industry-reports/health-and-fitness-club-market\\n*globalwellnessinstitute_org/press-room/press-releases/asia-pacifics-physical-activity-market-now-240-billion/\\n*scientificamerican_com/article/psychology-workout-music/\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"14FT0xLzZrMKvE2NlIl2qj"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Icg2Wzpj3G5i57fdlRWzX","type":"Entry","createdAt":"2022-07-26T06:33:51.274Z","updatedAt":"2022-07-26T07:05:48.120Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Ideas for Electronics and Gadgets"},"slug":{"en-US":"digital-signage-ideas-for-electronics-and-gadgets","ja":"digital-signage-ideas-for-electronics-and-gadgets"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":false},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7KZyLSuPpdXrOAyRF4KFg9"}}},"startDate":{"en-US":"2022-07-26T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"Consumer electronics have become so ingrained in our everyday lives it is hard to imagine life without them. From smartphones and wearables to smart home devices, computers and tablets, gaming consoles, televisions and home entertainment, technology has become an indispensable feature of modern life.\\n\\n## The Asia-Pacific consumer electronics market is on the rise \\n\\nThe appetite for consumer electronics continues to grow as technology and economies evolve. In Asia-Pacific, growing economies including India and South Korea have seen a rapid uptick in overall GDP growth, leading to increased spending on luxury goods and technologies. In fact, according to Euromonitor Asia-Pacific overall is the highest performing region globally when it comes to consumer electronics, which was one of the markets that saw the <a href=\\"https://www.statista.com/topics/8303/consumer-electronics-in-the-asia-pacific-region/#topicHeader__wrapper\\" rel=\\"nofollow\\" target=\\"_blank\\">least contraction</a> during the pandemic and is expected to catch up and exceed pre-pandemic growth by the end of 2022.\\n\\nIn light of this, there are strong opportunities for electronics retailers to capture buyers with smart in-store technology such as digital signage solutions. Here are some in-store digital signage ideas that can help drive sales for electronics and gadgets.\\n\\n## Digital signage solutions and ideas for electronics retail\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Highlight technical features and product specifications</strong></p>\\n\\nDigital signage for electronics stores is an excellent way to highlight different product features and product specifications. Revolving digital displays that cycle through the store’s latest smart devices and gadgets can give a quick overview of a product’s specifications using key terms a shopper may look for, as well as highlight product features that are trending to attract more shoppers. \\n\\nAdditionally, <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift and Learn technology </a>allows shoppers to directly compare product features and specifications, using lift sensors connected to nearby digital screens that display relevant information when an item is lifted.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Enable product discovery and comparison</strong></p>\\n\\nWhen it comes to electronics and gadgets, features matter. Those in the market for a new device or gadget want to be able to easily delve into product features, specifications and price, and compare details between models to help aid their purchase decision. Digital signage solutions like interactive touchscreens, digital kiosks and [LINQ commercial tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ commercial tablets\\") allow customers to easily compare brands and models, providing them with all the product details at their fingertips. Other solutions like Lift and Learn allow customers to compare products (for example, smartphones) that are featured on a special custom shelf or platform. Lifting the item triggers a sensor to display product features on a screen, and allows customers to quickly see and compare key details.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Highlight specific brands and products</strong></p>\\n\\nIn the world of consumer electronics, brand recognition plays a huge role in consumer purchase decisions. While many people have intense loyalty to a particular brand, others are more easily swayed by the latest top trending brands and must-have devices. [Electronics retailers can use digital signage](https://www.scala.com/au/industries/retail/ \\"Digital Signage for Electronics retailers\\") to play to these loyalties and interests, by highlighting key store brands and products on videowalls, high-definition displays throughout the store, as well as window and storefront digital displays.\\n\\n![Electronics Store Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/FmMqKEhPTEhOKDe04FcCp/55942135a883f473a5a489e2cb1ab573/Electronics-Store-Digital-Signage.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>4. Advertise sales and promotions</strong></p>\\n\\nBesides product features and specifications, price is one of the biggest deciding factors for consumers when purchasing electronics and gadgets. Electronics retailers can leverage digital signage to attract customers on the lookout for electronics at the right price and draw in potential shoppers with the latest sales and deals. In-store digital signage solutions such as digital window and storefront displays, digital standees and video walls can all be used to highlight store sale events, brand offers, special limited-time discounts and package deals to entice buyers, and encourage upsell and impulse buys. \\n\\n## Drive more sales with digital signage from Scala\\n\\nScala is the perfect brand partner for modern electronics brands and retailers, helping them create interactive digital experiences and driving more sales through clever digital signage and marketing technology. \\n\\n[Get in touch today](https://www.scala.com/au/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"Consumer electronics have become so ingrained in our everyday lives it is hard to imagine life without them. From smartphones and wearables to smart home devices, computers and tablets, gaming consoles, televisions and home entertainment, technology has become an indispensable feature of modern life.\\n\\n## The Asia-Pacific consumer electronics market is on the rise \\n\\nThe appetite for consumer electronics continues to grow as technology and economies evolve. In Asia-Pacific, growing economies including India and South Korea have seen a rapid uptick in overall GDP growth, leading to increased spending on luxury goods and technologies. In fact, according to Euromonitor Asia-Pacific overall is the highest performing region globally when it comes to consumer electronics, which was one of the markets that saw the <a href=\\"https://www.statista.com/topics/8303/consumer-electronics-in-the-asia-pacific-region/#topicHeader__wrapper\\" rel=\\"nofollow\\" target=\\"_blank\\">least contraction</a> during the pandemic and is expected to catch up and exceed pre-pandemic growth by the end of 2022.\\n\\nIn light of this, there are strong opportunities for electronics retailers to capture buyers with smart in-store technology such as digital signage solutions. Here are some in-store digital signage ideas that can help drive sales for electronics and gadgets.\\n\\n## Digital signage solutions and ideas for electronics retail\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Highlight technical features and product specifications</strong></p>\\n\\nDigital signage for electronics stores is an excellent way to highlight different product features and product specifications. Revolving digital displays that cycle through the store’s latest smart devices and gadgets can give a quick overview of a product’s specifications using key terms a shopper may look for, as well as highlight product features that are trending to attract more shoppers. \\n\\nAdditionally, <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift and Learn technology </a>allows shoppers to directly compare product features and specifications, using lift sensors connected to nearby digital screens that display relevant information when an item is lifted.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Enable product discovery and comparison</strong></p>\\n\\nWhen it comes to electronics and gadgets, features matter. Those in the market for a new device or gadget want to be able to easily delve into product features, specifications and price, and compare details between models to help aid their purchase decision. Digital signage solutions like interactive touchscreens, digital kiosks and [LINQ commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ commercial tablets\\") allow customers to easily compare brands and models, providing them with all the product details at their fingertips. Other solutions like Lift and Learn allow customers to compare products (for example, smartphones) that are featured on a special custom shelf or platform. Lifting the item triggers a sensor to display product features on a screen, and allows customers to quickly see and compare key details.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Highlight specific brands and products</strong></p>\\n\\nIn the world of consumer electronics, brand recognition plays a huge role in consumer purchase decisions. While many people have intense loyalty to a particular brand, others are more easily swayed by the latest top trending brands and must-have devices. [Electronics retailers can use digital signage](https://www.scala.com/sg/industries/retail/ \\"Digital Signage for Electronics retailers\\") to play to these loyalties and interests, by highlighting key store brands and products on videowalls, high-definition displays throughout the store, as well as window and storefront digital displays.\\n\\n![Electronics Store Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/FmMqKEhPTEhOKDe04FcCp/55942135a883f473a5a489e2cb1ab573/Electronics-Store-Digital-Signage.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>4. Advertise sales and promotions</strong></p>\\n\\nBesides product features and specifications, price is one of the biggest deciding factors for consumers when purchasing electronics and gadgets. Electronics retailers can leverage digital signage to attract customers on the lookout for electronics at the right price and draw in potential shoppers with the latest sales and deals. In-store digital signage solutions such as digital window and storefront displays, digital standees and video walls can all be used to highlight store sale events, brand offers, special limited-time discounts and package deals to entice buyers, and encourage upsell and impulse buys. \\n\\n## Drive more sales with digital signage from Scala\\n\\nScala is the perfect brand partner for modern electronics brands and retailers, helping them create interactive digital experiences and driving more sales through clever digital signage and marketing technology. \\n\\n[Get in touch today](https://www.scala.com/sg/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"Consumer electronics have become so ingrained in our everyday lives it is hard to imagine life without them. From smartphones and wearables to smart home devices, computers and tablets, gaming consoles, televisions and home entertainment, technology has become an indispensable feature of modern life.\\n\\n## The Asia-Pacific consumer electronics market is on the rise \\n\\nThe appetite for consumer electronics continues to grow as technology and economies evolve. In Asia-Pacific, growing economies including India and South Korea have seen a rapid uptick in overall GDP growth, leading to increased spending on luxury goods and technologies. In fact, according to Euromonitor Asia-Pacific overall is the highest performing region globally when it comes to consumer electronics, which was one of the markets that saw the <a href=\\"https://www.statista.com/topics/8303/consumer-electronics-in-the-asia-pacific-region/#topicHeader__wrapper\\" rel=\\"nofollow\\" target=\\"_blank\\">least contraction</a> during the pandemic and is expected to catch up and exceed pre-pandemic growth by the end of 2022.\\n\\nIn light of this, there are strong opportunities for electronics retailers to capture buyers with smart in-store technology such as digital signage solutions. Here are some in-store digital signage ideas that can help drive sales for electronics and gadgets.\\n\\n## Digital signage solutions and ideas for electronics retail\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Highlight technical features and product specifications</strong></p>\\n\\nDigital signage for electronics stores is an excellent way to highlight different product features and product specifications. Revolving digital displays that cycle through the store’s latest smart devices and gadgets can give a quick overview of a product’s specifications using key terms a shopper may look for, as well as highlight product features that are trending to attract more shoppers. \\n\\nAdditionally, <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift and Learn technology </a>allows shoppers to directly compare product features and specifications, using lift sensors connected to nearby digital screens that display relevant information when an item is lifted.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Enable product discovery and comparison</strong></p>\\n\\nWhen it comes to electronics and gadgets, features matter. Those in the market for a new device or gadget want to be able to easily delve into product features, specifications and price, and compare details between models to help aid their purchase decision. Digital signage solutions like interactive touchscreens, digital kiosks and [LINQ commercial tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ commercial tablets\\") allow customers to easily compare brands and models, providing them with all the product details at their fingertips. Other solutions like Lift and Learn allow customers to compare products (for example, smartphones) that are featured on a special custom shelf or platform. Lifting the item triggers a sensor to display product features on a screen, and allows customers to quickly see and compare key details.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Highlight specific brands and products</strong></p>\\n\\nIn the world of consumer electronics, brand recognition plays a huge role in consumer purchase decisions. While many people have intense loyalty to a particular brand, others are more easily swayed by the latest top trending brands and must-have devices. [Electronics retailers can use digital signage](https://www.scala.com/in/industries/retail/ \\"Digital Signage for Electronics retailers\\") to play to these loyalties and interests, by highlighting key store brands and products on videowalls, high-definition displays throughout the store, as well as window and storefront digital displays.\\n\\n![Electronics Store Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/FmMqKEhPTEhOKDe04FcCp/55942135a883f473a5a489e2cb1ab573/Electronics-Store-Digital-Signage.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>4. Advertise sales and promotions</strong></p>\\n\\nBesides product features and specifications, price is one of the biggest deciding factors for consumers when purchasing electronics and gadgets. Electronics retailers can leverage digital signage to attract customers on the lookout for electronics at the right price and draw in potential shoppers with the latest sales and deals. In-store digital signage solutions such as digital window and storefront displays, digital standees and video walls can all be used to highlight store sale events, brand offers, special limited-time discounts and package deals to entice buyers, and encourage upsell and impulse buys. \\n\\n## Drive more sales with digital signage from Scala\\n\\nScala is the perfect brand partner for modern electronics brands and retailers, helping them create interactive digital experiences and driving more sales through clever digital signage and marketing technology. \\n\\n[Get in touch today](https://www.scala.com/in/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"Consumer electronics have become so ingrained in our everyday lives it is hard to imagine life without them. From smartphones and wearables to smart home devices, computers and tablets, gaming consoles, televisions and home entertainment, technology has become an indispensable feature of modern life.\\n\\n## The Asia-Pacific consumer electronics market is on the rise \\n\\nThe appetite for consumer electronics continues to grow as technology and economies evolve. In Asia-Pacific, growing economies including India and South Korea have seen a rapid uptick in overall GDP growth, leading to increased spending on luxury goods and technologies. In fact, according to Euromonitor Asia-Pacific overall is the highest performing region globally when it comes to consumer electronics, which was one of the markets that saw the <a href=\\"https://www.statista.com/topics/8303/consumer-electronics-in-the-asia-pacific-region/#topicHeader__wrapper\\" rel=\\"nofollow\\" target=\\"_blank\\">least contraction</a> during the pandemic and is expected to catch up and exceed pre-pandemic growth by the end of 2022.\\n\\nIn light of this, there are strong opportunities for electronics retailers to capture buyers with smart in-store technology such as digital signage solutions. Here are some in-store digital signage ideas that can help drive sales for electronics and gadgets.\\n\\n## Digital signage solutions and ideas for electronics retail\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Highlight technical features and product specifications</strong></p>\\n\\nDigital signage for electronics stores is an excellent way to highlight different product features and product specifications. Revolving digital displays that cycle through the store’s latest smart devices and gadgets can give a quick overview of a product’s specifications using key terms a shopper may look for, as well as highlight product features that are trending to attract more shoppers. \\n\\nAdditionally, <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift and Learn technology </a>allows shoppers to directly compare product features and specifications, using lift sensors connected to nearby digital screens that display relevant information when an item is lifted.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Enable product discovery and comparison</strong></p>\\n\\nWhen it comes to electronics and gadgets, features matter. Those in the market for a new device or gadget want to be able to easily delve into product features, specifications and price, and compare details between models to help aid their purchase decision. Digital signage solutions like interactive touchscreens, digital kiosks and [LINQ commercial tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ commercial tablets\\") allow customers to easily compare brands and models, providing them with all the product details at their fingertips. Other solutions like Lift and Learn allow customers to compare products (for example, smartphones) that are featured on a special custom shelf or platform. Lifting the item triggers a sensor to display product features on a screen, and allows customers to quickly see and compare key details.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Highlight specific brands and products</strong></p>\\n\\nIn the world of consumer electronics, brand recognition plays a huge role in consumer purchase decisions. While many people have intense loyalty to a particular brand, others are more easily swayed by the latest top trending brands and must-have devices. [Electronics retailers can use digital signage](https://www.scala.com/jp/industries/retail/ \\"Digital Signage for Electronics retailers\\") to play to these loyalties and interests, by highlighting key store brands and products on videowalls, high-definition displays throughout the store, as well as window and storefront digital displays.\\n\\n![Electronics Store Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/FmMqKEhPTEhOKDe04FcCp/55942135a883f473a5a489e2cb1ab573/Electronics-Store-Digital-Signage.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>4. Advertise sales and promotions</strong></p>\\n\\nBesides product features and specifications, price is one of the biggest deciding factors for consumers when purchasing electronics and gadgets. Electronics retailers can leverage digital signage to attract customers on the lookout for electronics at the right price and draw in potential shoppers with the latest sales and deals. In-store digital signage solutions such as digital window and storefront displays, digital standees and video walls can all be used to highlight store sale events, brand offers, special limited-time discounts and package deals to entice buyers, and encourage upsell and impulse buys. \\n\\n## Drive more sales with digital signage from Scala\\n\\nScala is the perfect brand partner for modern electronics brands and retailers, helping them create interactive digital experiences and driving more sales through clever digital signage and marketing technology. \\n\\n[Get in touch today](https://www.scala.com/jp/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Consumer electronics have become so ingrained in our everyday lives it is hard to imagine life without them. From smartphones and wearables to smart home devices, computers and tablets, gaming consoles, televisions and home entertainment, technology has become an indispensable feature of modern life.\\n\\n## The Asia-Pacific consumer electronics market is on the rise \\n\\nThe appetite for consumer electronics continues to grow as technology and economies evolve. In Asia-Pacific, growing economies including India and South Korea have seen a rapid uptick in overall GDP growth, leading to increased spending on luxury goods and technologies. In fact, according to Euromonitor Asia-Pacific overall is the highest performing region globally when it comes to consumer electronics, which was one of the markets that saw the <a href=\\"https://www.statista.com/topics/8303/consumer-electronics-in-the-asia-pacific-region/#topicHeader__wrapper\\" rel=\\"nofollow\\" target=\\"_blank\\">least contraction</a> during the pandemic and is expected to catch up and exceed pre-pandemic growth by the end of 2022.\\n\\nIn light of this, there are strong opportunities for electronics retailers to capture buyers with smart in-store technology such as digital signage solutions. Here are some in-store digital signage ideas that can help drive sales for electronics and gadgets.\\n\\n## Digital signage solutions and ideas for electronics retail\\n\\n<p></p>\\n\\n<p style=\\"font-size:20px\\"><strong>1. Highlight technical features and product specifications</strong></p>\\n\\nDigital signage for electronics stores is an excellent way to highlight different product features and product specifications. Revolving digital displays that cycle through the store’s latest smart devices and gadgets can give a quick overview of a product’s specifications using key terms a shopper may look for, as well as highlight product features that are trending to attract more shoppers. \\n\\nAdditionally, <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift and Learn technology </a>allows shoppers to directly compare product features and specifications, using lift sensors connected to nearby digital screens that display relevant information when an item is lifted.\\n\\n<p style=\\"font-size:20px\\"><strong>2. Enable product discovery and comparison</strong></p>\\n\\nWhen it comes to electronics and gadgets, features matter. Those in the market for a new device or gadget want to be able to easily delve into product features, specifications and price, and compare details between models to help aid their purchase decision. Digital signage solutions like interactive touchscreens, digital kiosks and [LINQ commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ commercial tablets\\") allow customers to easily compare brands and models, providing them with all the product details at their fingertips. Other solutions like Lift and Learn allow customers to compare products (for example, smartphones) that are featured on a special custom shelf or platform. Lifting the item triggers a sensor to display product features on a screen, and allows customers to quickly see and compare key details.\\n\\n<p style=\\"font-size:20px\\"><strong>3. Highlight specific brands and products</strong></p>\\n\\nIn the world of consumer electronics, brand recognition plays a huge role in consumer purchase decisions. While many people have intense loyalty to a particular brand, others are more easily swayed by the latest top trending brands and must-have devices. [Electronics retailers can use digital signage](https://www.scala.com/sg/industries/retail/ \\"Digital Signage for Electronics retailers\\") to play to these loyalties and interests, by highlighting key store brands and products on videowalls, high-definition displays throughout the store, as well as window and storefront digital displays.\\n\\n![Electronics Store Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/FmMqKEhPTEhOKDe04FcCp/55942135a883f473a5a489e2cb1ab573/Electronics-Store-Digital-Signage.jpg)\\n\\n<p style=\\"font-size:20px\\"><strong>4. Advertise sales and promotions</strong></p>\\n\\nBesides product features and specifications, price is one of the biggest deciding factors for consumers when purchasing electronics and gadgets. Electronics retailers can leverage digital signage to attract customers on the lookout for electronics at the right price and draw in potential shoppers with the latest sales and deals. In-store digital signage solutions such as digital window and storefront displays, digital standees and video walls can all be used to highlight store sale events, brand offers, special limited-time discounts and package deals to entice buyers, and encourage upsell and impulse buys. \\n\\n## Drive more sales with digital signage from Scala\\n\\nScala is the perfect brand partner for modern electronics brands and retailers, helping them create interactive digital experiences and driving more sales through clever digital signage and marketing technology. \\n\\n[Get in touch today](https://www.scala.com/sg/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"26uP3R3P2Tu3osFuhlA7nL"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6g46vK5ZTzdG5u472dFoH7","type":"Entry","createdAt":"2022-02-24T06:37:29.215Z","updatedAt":"2022-07-25T04:15:14.109Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways Digital Signage Transforms the Metro Experience - Vlog","ja":"デジタルサイネージが地下鉄の体験を変える5つの方法 - Vlog"},"slug":{"en-US":"5-ways-digital-signage-transforms-the-metro-experience-vlog","ja":"5-ways-digital-signage-transforms-the-metro-experience-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5HjE2Csjjq6U6MLROhCWAf"}}},"startDate":{"en-US":"2022-02-24T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew","ja":"ビデオログ：Scala Team"},"description":{"au":"## The Metro Revolution\\n\\nMetro systems have the highest performance, speed, capacity and reliability compared to other modes of transportation, making them a popular choice for many. Urban mass transit systems have exploded in recent decades as the world’s population has rapidly urbanised. In Asia, transit systems carry more than <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">26 billion</a> passengers a year, with the Tokyo subway registering the highest ridership globally, with 3.46 billion trips in a year.\\n\\nToday, cities are leveraging digital technologies to refresh their metro stations, improve communication and enhance the passenger experience. In particular, transport digital signage is used to deliver dynamic messaging, interactive experiences, convenience and personalisation.\\n\\nIn Delhi, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">158 metro stations</a>, including interchange and underground stations, are slated to be installed with over 400 “improvised” information transport digital signage to provide key information (e.g. safety, ticketing and train schedules information) with better visibility.\\n\\n## Transport Digital Signage Transforms the Metro Experience\\n\\nWatch this video to understand how [transport digital signage](https://www.scala.com/au/industries/transportation/ \\"Transport digital signage for Metro Stations\\") transforms the metro experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/EWOYlCoU1zY\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom displaying emergency information and offering infotainment, to enabling dynamic wayfinding and enhancing the ambience, transport digital signage is key to creating a seamless, safe and pleasant passenger experience.\\n\\n- __Interactive Wayfinding__\\nStrategically placed interactive wayfinding kiosks guide passengers to their desired destination and reduce chaos and frustration. \\n\\n- __Display key information__\\nDisplay schedules, timetables and maps in real-time.\\n\\n- __Convey Emergency Communication__\\nInstantly deliver emergency alerts and updates about train delays.\\n\\n- __Showcase Infotainment__\\nEntertain passengers with creative content and reduce perceived wait times.\\n\\n- __Increase Revenue__\\nGenerate a new revenue stream by displaying brand advertisements.\\n\\n## Scala Digital Signage Solutions Drive Positive Passenger Experiences\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable. \\n\\nScala empowers metro operators to create powerful passenger experiences and transform the transportation hub through smart transportation digital signage solutions.\\n\\nFind out more about Scala’s [digital signage solutions for transportation](https://www.scala.com/au/industries/transportation/ \\"Transportation digital signage solutions\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"## The Metro Revolution\\n\\nMetro systems have the highest performance, speed, capacity and reliability compared to other modes of transportation, making them a popular choice for many. Urban mass transit systems have exploded in recent decades as the world’s population has rapidly urbanised. In Asia, transit systems carry more than <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">26 billion</a> passengers a year, with the Tokyo subway registering the highest ridership globally, with 3.46 billion trips in a year.\\n\\nToday, cities are leveraging digital technologies to refresh their metro stations, improve communication and enhance the passenger experience. In particular, transport digital signage is used to deliver dynamic messaging, interactive experiences, convenience and personalisation.\\n\\nIn Delhi, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">158 metro stations</a>, including interchange and underground stations, are slated to be installed with over 400 “improvised” information transport digital signage to provide key information (e.g. safety, ticketing and train schedules information) with better visibility.\\n\\n## Transport Digital Signage Transforms the Metro Experience\\n\\nWatch this video to understand how [transport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Transport digital signage for Metro Stations\\") transforms the metro experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/EWOYlCoU1zY\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom displaying emergency information and offering infotainment, to enabling dynamic wayfinding and enhancing the ambience, transport digital signage is key to creating a seamless, safe and pleasant passenger experience.\\n\\n- __Interactive Wayfinding__\\nStrategically placed interactive wayfinding kiosks guide passengers to their desired destination and reduce chaos and frustration. \\n\\n- __Display key information__\\nDisplay schedules, timetables and maps in real-time.\\n\\n- __Convey Emergency Communication__\\nInstantly deliver emergency alerts and updates about train delays.\\n\\n- __Showcase Infotainment__\\nEntertain passengers with creative content and reduce perceived wait times.\\n\\n- __Increase Revenue__\\nGenerate a new revenue stream by displaying brand advertisements.\\n\\n## Scala Digital Signage Solutions Drive Positive Passenger Experiences\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable. \\n\\nScala empowers metro operators to create powerful passenger experiences and transform the transportation hub through smart transportation digital signage solutions.\\n\\nFind out more about Scala’s [digital signage solutions for transportation](https://www.scala.com/sg/industries/transportation/ \\"Transportation digital signage solutions\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"## The Metro Revolution\\n\\nMetro systems have the highest performance, speed, capacity and reliability compared to other modes of transportation, making them a popular choice for many. Urban mass transit systems have exploded in recent decades as the world’s population has rapidly urbanised. In Asia, transit systems carry more than <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">26 billion</a> passengers a year, with the Tokyo subway registering the highest ridership globally, with 3.46 billion trips in a year.\\n\\nToday, cities are leveraging digital technologies to refresh their metro stations, improve communication and enhance the passenger experience. In particular, transport digital signage is used to deliver dynamic messaging, interactive experiences, convenience and personalisation.\\n\\nIn Delhi, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">158 metro stations</a>, including interchange and underground stations, are slated to be installed with over 400 “improvised” information transport digital signage to provide key information (e.g. safety, ticketing and train schedules information) with better visibility.\\n\\n## Transport Digital Signage Transforms the Metro Experience\\n\\nWatch this video to understand how [transport digital signage](https://www.scala.com/in/industries/transportation/ \\"Transport digital signage for Metro Stations\\") transforms the metro experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/EWOYlCoU1zY\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom displaying emergency information and offering infotainment, to enabling dynamic wayfinding and enhancing the ambience, transport digital signage is key to creating a seamless, safe and pleasant passenger experience.\\n\\n- __Interactive Wayfinding__\\nStrategically placed interactive wayfinding kiosks guide passengers to their desired destination and reduce chaos and frustration. \\n\\n- __Display key information__\\nDisplay schedules, timetables and maps in real-time.\\n\\n- __Convey Emergency Communication__\\nInstantly deliver emergency alerts and updates about train delays.\\n\\n- __Showcase Infotainment__\\nEntertain passengers with creative content and reduce perceived wait times.\\n\\n- __Increase Revenue__\\nGenerate a new revenue stream by displaying brand advertisements.\\n\\n## Scala Digital Signage Solutions Drive Positive Passenger Experiences\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable. \\n\\nScala empowers metro operators to create powerful passenger experiences and transform the transportation hub through smart transportation digital signage solutions.\\n\\nFind out more about Scala’s [digital signage solutions for transportation](https://www.scala.com/in/industries/transportation/ \\"Transportation digital signage solutions\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"街中だけでなく、駅のコンコースやホーム、車内など、さまざまなデジタルサイネージが視線の先にあることが増えています。よりインパクトのある情報が色鮮やかに映し出され、興味を惹かれることも多くなりました。特に交通網の中にあっては、今欲しい情報をリアルタイムに見ることができる端末として浸透し始めています。この現象は日本国内に限らず同様の環境にあるアジア圏においても積極的に採用されています。今回は、地下鉄のコンコースなどで活用されている様子を見ることにしましょう。\\n\\n## 地下鉄の革命\\n\\nアジア圏の地下鉄は、他の交通機関と比較して、性能、速度、容量、信頼性が最も高いと言われ多くの人が利用しています。ここ数十年、世界人口の急速な都市化に伴い、都市部の大量輸送システムは爆発的に普及していることがその要因のひとつとなっています。アジア全体では年間260億人以上の利用者があり、東京の地下鉄においては、延べ人数で年間34億6千万人が利用するという世界一の利用者数を記録しています。\\n\\n今日、アジア圏の都市の地下鉄環境はデジタル技術を活用して様変わりをしています。新しくなった地下鉄の駅は、コミュニケーション力をさらに高め、乗客の利便性を向上させています。特に、駅、電車内で使われているデジタルサイネージは、ダイナミックなメッセージ、インタラクティブな体験、利便性、パーソナライゼーションといった新たな試みを次々に提供し続けています。\\n\\nインドのデリーでは、インターチェンジや地下駅を含む158の地下鉄駅に、400以上の暫定的に設置された情報交通デジタルサイネージが主要情報（安全情報、チケット情報、列車時刻情報など）をより見やすく提供することが計画されています。\\n\\n## 交通デジタルサイネージが一変させる地下鉄環境\\n\\nこのビデオでは、[交通デジタルサイネージが](https://www.scala.com/jp/industries/transportation/ \\"交通デジタルサイネージが\\")地下鉄の駅や電車内でどのように活用されるかのイメージを体感することができます。\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/EWOYlCoU1zY\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n緊急情報の表示やインフォテイメントの提供、ダイナミックな道案内の実現、ここちよい場づくりなど、交通機関のデジタルサイネージは、シームレスで安全かつ快適な乗客体験の実現に欠かせない存在です。\\n\\n__•\\tインタラクティブな道案内を戦略的に配備__\\n配置されたインタラクティブな道案内キオスクは、乗客を単に目的の場所まで誘導するだけでなく、迷子状況におけるフラストレーションを軽減します。\\n\\n__•\\t主要情報の表示__\\nスケジュール、時刻表、地図などをリアルタイムに表示します。\\n\\n__•\\t緊急時の連絡手段__\\n電車の遅延などの緊急速報や最新情報を瞬時にわかりやすく伝えることができます。\\n\\n__•\\tショーケース・インフォテイメント__\\nクリエイティブなコンテンツで乗客を楽しませ、待ち時間を減らすことができます。\\n\\n__•\\t収益アップ__\\n広告収益という新たな収益源を生み出します。\\n\\n### 乗客にポジティブなデジタル体験を提供するScalaのデジタルサイネージソリューション\\n\\n30年以上の経験を持つScalaは、その革新性と、最高の技術を活用し、使いやすく柔軟でカスタマイズ性の高いソリューションを生み出すことで業界をリードしてきました。\\n\\nScalaは、スマートな交通デジタルサイネージソリューションを通じて、地下鉄事業者がパワフルな乗客体験を創造し、交通ハブを変革することを支援しています。\\n\\n[Scalaの交通機関向けデジタルサイネージソリューション](https://www.scala.com/jp/industries/transportation/ \\"の交通機関向けデジタルサイネ\\")ージソリューションの詳細をご覧いただけます。\\n","sg":"## The Metro Revolution\\n\\nMetro systems have the highest performance, speed, capacity and reliability compared to other modes of transportation, making them a popular choice for many. Urban mass transit systems have exploded in recent decades as the world’s population has rapidly urbanised. In Asia, transit systems carry more than <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">26 billion</a> passengers a year, with the Tokyo subway registering the highest ridership globally, with 3.46 billion trips in a year.\\n\\nToday, cities are leveraging digital technologies to refresh their metro stations, improve communication and enhance the passenger experience. In particular, transport digital signage is used to deliver dynamic messaging, interactive experiences, convenience and personalisation.\\n\\nIn Delhi, <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">158 metro stations</a>, including interchange and underground stations, are slated to be installed with over 400 “improvised” information transport digital signage to provide key information (e.g. safety, ticketing and train schedules information) with better visibility.\\n\\n## Transport Digital Signage Transforms the Metro Experience\\n\\nWatch this video to understand how [transport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Transport digital signage for Metro Stations\\") transforms the metro experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/EWOYlCoU1zY\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom displaying emergency information and offering infotainment, to enabling dynamic wayfinding and enhancing the ambience, transport digital signage is key to creating a seamless, safe and pleasant passenger experience.\\n\\n- __Interactive Wayfinding__\\nStrategically placed interactive wayfinding kiosks guide passengers to their desired destination and reduce chaos and frustration. \\n\\n- __Display key information__\\nDisplay schedules, timetables and maps in real-time.\\n\\n- __Convey Emergency Communication__\\nInstantly deliver emergency alerts and updates about train delays.\\n\\n- __Showcase Infotainment__\\nEntertain passengers with creative content and reduce perceived wait times.\\n\\n- __Increase Revenue__\\nGenerate a new revenue stream by displaying brand advertisements.\\n\\n## Scala Digital Signage Solutions Drive Positive Passenger Experiences\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable. \\n\\nScala empowers metro operators to create powerful passenger experiences and transform the transportation hub through smart transportation digital signage solutions.\\n\\nFind out more about Scala’s [digital signage solutions for transportation](https://www.scala.com/sg/industries/transportation/ \\"Transportation digital signage solutions\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5d9LBj0kgyLfnnZ95sMGqF"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:","ja":"お問い合わせ:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1a3eAjvd20GZbhGpaYyjf4","type":"Entry","createdAt":"2022-07-20T10:00:42.652Z","updatedAt":"2022-07-20T10:01:47.731Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Transforms Shopping Malls - Vlog"},"slug":{"en-US":"how-digital-signage-transforms-shopping-malls-vlog","ja":"how-digital-signage-transforms-shopping-malls-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ItZwW6SW8M1mHLc8eOvXU"}}},"startDate":{"en-US":"2022-07-20T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli"},"description":{"au":"*__Interested in enhancing the shopping experience for your customers?__*\\n\\n*__Create immersive and memorable customer experiences with retail digital signage.__*\\n\\nThe Asia-Pacific retail sector has rebounded after a prolonged slump and muted activity in the last two years due to the COVID-19 pandemic. The APAC region is driving the global retail industry, generating about three-quarters of retail growth worldwide. In India, the <a href=\\"https://www.livemint.com/economy/indias-retail-industry-to-grow-10-a-year-reach-2-trn-by-2032-report-says-11651058291441.html\\" rel=\\"nofollow\\" target=\\"_blank\\">retail sector</a> is expected to grow at 10% annually and hit $2 trillion by 2032.\\n\\nRetailers are seeing a resurgence in brick-and-mortar businesses, which means deploying technology to attract attention, boost customer loyalty, and increase sales.\\n\\nRetail digital signage has evolved from being a novelty to a necessity to support the delivery of a unified, personalised, and immersive shopping experience.\\n\\nWatch the video below and see how [Scala\'s retail solutions](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage Solutions\\") empower retailers to build a modern and memorable shopping experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/YeagYrGT-oE\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### Welcome Customers\\n\\nDraw shoppers in with impressive outdoor digital signage and greet them with welcoming entrance displays.\\n\\n### Create Ambience\\n\\nInspire wonder and create a stimulating shopping environment with digital displays.\\n\\n### Advertising\\n\\nShowcase mall brands, seasonal collections and special offers to attract shoppers into stores.\\n\\n### Wayfinding/Digital Directory\\n\\nHelp [shoppers locate stores](https://www.scala.com/au/news/supermarket-wayfinding-made-easy/ \\"Wayfinding help Shoppers\\"), eateries and facilities with kiosks and interactive screens.\\n\\n### Create Social Shopping Experiences\\n\\nEngage shoppers and grow social media channels with social media video walls.\\n\\n### Customer Feedback\\n\\nCollect feedback and learn more about shopper preferences with interactive kiosks.\\n\\n### Drive Revenue\\n\\nOffer digital placements to resident brands to create an additional source of revenue.\\n\\nWith over 30 years of experience, Scala offers industry-leading digital signage for retail stores. Scala’s retail solutions enable retailers to deepen customer engagement, create unique shopping experiences, and influence purchase decisions.\\n\\n__Would you like to offer your customers an experience they won\'t forget?__\\n\\nLeverage retail digital signage and offer a stellar customer experience.\\n\\n__Wondering if shoppers are happy with your store?__\\n\\nDisplay interactive kiosks and get real-time feedback from your valued shoppers.\\n\\n__Want to generate a new revenue stream for your business?__\\n\\nGet resident brands onboard, monetise retail digital signage and create an additional source of revenue.\\n\\n## Transform Customer Experiences with Scala Retail Solutions\\n\\nScala has partnered with many global retail brands to help them transform their customer experience with smart marketing technology and digital signage.\\n\\nFind out more about [Scala retail solutions](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage Solutions\\") and kickstart your retail transformation today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"*__Interested in enhancing the shopping experience for your customers?__*\\n\\n*__Create immersive and memorable customer experiences with retail digital signage.__*\\n\\nThe Asia-Pacific retail sector has rebounded after a prolonged slump and muted activity in the last two years due to the COVID-19 pandemic. The APAC region is driving the global retail industry, generating about three-quarters of retail growth worldwide. In India, the <a href=\\"https://www.livemint.com/economy/indias-retail-industry-to-grow-10-a-year-reach-2-trn-by-2032-report-says-11651058291441.html\\" rel=\\"nofollow\\" target=\\"_blank\\">retail sector</a> is expected to grow at 10% annually and hit $2 trillion by 2032.\\n\\nRetailers are seeing a resurgence in brick-and-mortar businesses, which means deploying technology to attract attention, boost customer loyalty, and increase sales.\\n\\nRetail digital signage has evolved from being a novelty to a necessity to support the delivery of a unified, personalised, and immersive shopping experience.\\n\\nWatch the video below and see how [Scala\'s retail solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") empower retailers to build a modern and memorable shopping experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/YeagYrGT-oE\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### Welcome Customers\\n\\nDraw shoppers in with impressive outdoor digital signage and greet them with welcoming entrance displays.\\n\\n### Create Ambience\\n\\nInspire wonder and create a stimulating shopping environment with digital displays.\\n\\n### Advertising\\n\\nShowcase mall brands, seasonal collections and special offers to attract shoppers into stores.\\n\\n### Wayfinding/Digital Directory\\n\\nHelp [shoppers locate stores](https://www.scala.com/sg/news/supermarket-wayfinding-made-easy/ \\"Wayfinding help Shoppers\\"), eateries and facilities with kiosks and interactive screens.\\n\\n### Create Social Shopping Experiences\\n\\nEngage shoppers and grow social media channels with social media video walls.\\n\\n### Customer Feedback\\n\\nCollect feedback and learn more about shopper preferences with interactive kiosks.\\n\\n### Drive Revenue\\n\\nOffer digital placements to resident brands to create an additional source of revenue.\\n\\nWith over 30 years of experience, Scala offers industry-leading digital signage for retail stores. Scala’s retail solutions enable retailers to deepen customer engagement, create unique shopping experiences, and influence purchase decisions.\\n\\n__Would you like to offer your customers an experience they won\'t forget?__\\n\\nLeverage retail digital signage and offer a stellar customer experience.\\n\\n__Wondering if shoppers are happy with your store?__\\n\\nDisplay interactive kiosks and get real-time feedback from your valued shoppers.\\n\\n__Want to generate a new revenue stream for your business?__\\n\\nGet resident brands onboard, monetise retail digital signage and create an additional source of revenue.\\n\\n## Transform Customer Experiences with Scala Retail Solutions\\n\\nScala has partnered with many global retail brands to help them transform their customer experience with smart marketing technology and digital signage.\\n\\nFind out more about [Scala retail solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") and kickstart your retail transformation today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"*__Interested in enhancing the shopping experience for your customers?__*\\n\\n*__Create immersive and memorable customer experiences with retail digital signage.__*\\n\\nThe Asia-Pacific retail sector has rebounded after a prolonged slump and muted activity in the last two years due to the COVID-19 pandemic. The APAC region is driving the global retail industry, generating about three-quarters of retail growth worldwide. In India, the <a href=\\"https://www.livemint.com/economy/indias-retail-industry-to-grow-10-a-year-reach-2-trn-by-2032-report-says-11651058291441.html\\" rel=\\"nofollow\\" target=\\"_blank\\">retail sector</a> is expected to grow at 10% annually and hit $2 trillion by 2032.\\n\\nRetailers are seeing a resurgence in brick-and-mortar businesses, which means deploying technology to attract attention, boost customer loyalty, and increase sales.\\n\\nRetail digital signage has evolved from being a novelty to a necessity to support the delivery of a unified, personalised, and immersive shopping experience.\\n\\nWatch the video below and see how [Scala\'s retail solutions](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\") empower retailers to build a modern and memorable shopping experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/YeagYrGT-oE\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### Welcome Customers\\n\\nDraw shoppers in with impressive outdoor digital signage and greet them with welcoming entrance displays.\\n\\n### Create Ambience\\n\\nInspire wonder and create a stimulating shopping environment with digital displays.\\n\\n### Advertising\\n\\nShowcase mall brands, seasonal collections and special offers to attract shoppers into stores.\\n\\n### Wayfinding/Digital Directory\\n\\nHelp [shoppers locate stores](https://www.scala.com/in/news/supermarket-wayfinding-made-easy/ \\"Wayfinding help Shoppers\\"), eateries and facilities with kiosks and interactive screens.\\n\\n### Create Social Shopping Experiences\\n\\nEngage shoppers and grow social media channels with social media video walls.\\n\\n### Customer Feedback\\n\\nCollect feedback and learn more about shopper preferences with interactive kiosks.\\n\\n### Drive Revenue\\n\\nOffer digital placements to resident brands to create an additional source of revenue.\\n\\nWith over 30 years of experience, Scala offers industry-leading digital signage for retail stores. Scala’s retail solutions enable retailers to deepen customer engagement, create unique shopping experiences, and influence purchase decisions.\\n\\n__Would you like to offer your customers an experience they won\'t forget?__\\n\\nLeverage retail digital signage and offer a stellar customer experience.\\n\\n__Wondering if shoppers are happy with your store?__\\n\\nDisplay interactive kiosks and get real-time feedback from your valued shoppers.\\n\\n__Want to generate a new revenue stream for your business?__\\n\\nGet resident brands onboard, monetise retail digital signage and create an additional source of revenue.\\n\\n## Transform Customer Experiences with Scala Retail Solutions\\n\\nScala has partnered with many global retail brands to help them transform their customer experience with smart marketing technology and digital signage.\\n\\nFind out more about [Scala retail solutions](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\") and kickstart your retail transformation today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"*__Interested in enhancing the shopping experience for your customers?__*\\n\\n*__Create immersive and memorable customer experiences with retail digital signage.__*\\n\\nThe Asia-Pacific retail sector has rebounded after a prolonged slump and muted activity in the last two years due to the COVID-19 pandemic. The APAC region is driving the global retail industry, generating about three-quarters of retail growth worldwide. In India, the <a href=\\"https://www.livemint.com/economy/indias-retail-industry-to-grow-10-a-year-reach-2-trn-by-2032-report-says-11651058291441.html\\" rel=\\"nofollow\\" target=\\"_blank\\">retail sector</a> is expected to grow at 10% annually and hit $2 trillion by 2032.\\n\\nRetailers are seeing a resurgence in brick-and-mortar businesses, which means deploying technology to attract attention, boost customer loyalty, and increase sales.\\n\\nRetail digital signage has evolved from being a novelty to a necessity to support the delivery of a unified, personalised, and immersive shopping experience.\\n\\nWatch the video below and see how [Scala\'s retail solutions](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage Solutions\\") empower retailers to build a modern and memorable shopping experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/YeagYrGT-oE\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### Welcome Customers\\n\\nDraw shoppers in with impressive outdoor digital signage and greet them with welcoming entrance displays.\\n\\n### Create Ambience\\n\\nInspire wonder and create a stimulating shopping environment with digital displays.\\n\\n### Advertising\\n\\nShowcase mall brands, seasonal collections and special offers to attract shoppers into stores.\\n\\n### Wayfinding/Digital Directory\\n\\nHelp [shoppers locate stores](https://www.scala.com/jp/news/supermarket-wayfinding-made-easy/ \\"Wayfinding help Shoppers\\"), eateries and facilities with kiosks and interactive screens.\\n\\n### Create Social Shopping Experiences\\n\\nEngage shoppers and grow social media channels with social media video walls.\\n\\n### Customer Feedback\\n\\nCollect feedback and learn more about shopper preferences with interactive kiosks.\\n\\n### Drive Revenue\\n\\nOffer digital placements to resident brands to create an additional source of revenue.\\n\\nWith over 30 years of experience, Scala offers industry-leading digital signage for retail stores. Scala’s retail solutions enable retailers to deepen customer engagement, create unique shopping experiences, and influence purchase decisions.\\n\\n__Would you like to offer your customers an experience they won\'t forget?__\\n\\nLeverage retail digital signage and offer a stellar customer experience.\\n\\n__Wondering if shoppers are happy with your store?__\\n\\nDisplay interactive kiosks and get real-time feedback from your valued shoppers.\\n\\n__Want to generate a new revenue stream for your business?__\\n\\nGet resident brands onboard, monetise retail digital signage and create an additional source of revenue.\\n\\n## Transform Customer Experiences with Scala Retail Solutions\\n\\nScala has partnered with many global retail brands to help them transform their customer experience with smart marketing technology and digital signage.\\n\\nFind out more about [Scala retail solutions](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage Solutions\\") and kickstart your retail transformation today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"*__Interested in enhancing the shopping experience for your customers?__*\\n\\n*__Create immersive and memorable customer experiences with retail digital signage.__*\\n\\nThe Asia-Pacific retail sector has rebounded after a prolonged slump and muted activity in the last two years due to the COVID-19 pandemic. The APAC region is driving the global retail industry, generating about three-quarters of retail growth worldwide. In India, the <a href=\\"https://www.livemint.com/economy/indias-retail-industry-to-grow-10-a-year-reach-2-trn-by-2032-report-says-11651058291441.html\\" rel=\\"nofollow\\" target=\\"_blank\\">retail sector</a> is expected to grow at 10% annually and hit $2 trillion by 2032.\\n\\nRetailers are seeing a resurgence in brick-and-mortar businesses, which means deploying technology to attract attention, boost customer loyalty, and increase sales.\\n\\nRetail digital signage has evolved from being a novelty to a necessity to support the delivery of a unified, personalised, and immersive shopping experience.\\n\\nWatch the video below and see how [Scala\'s retail solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") empower retailers to build a modern and memorable shopping experience.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/YeagYrGT-oE\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### Welcome Customers\\n\\nDraw shoppers in with impressive outdoor digital signage and greet them with welcoming entrance displays.\\n\\n### Create Ambience\\n\\nInspire wonder and create a stimulating shopping environment with digital displays.\\n\\n### Advertising\\n\\nShowcase mall brands, seasonal collections and special offers to attract shoppers into stores.\\n\\n### Wayfinding/Digital Directory\\n\\nHelp [shoppers locate stores](https://www.scala.com/sg/news/supermarket-wayfinding-made-easy/ \\"Wayfinding help Shoppers\\"), eateries and facilities with kiosks and interactive screens.\\n\\n### Create Social Shopping Experiences\\n\\nEngage shoppers and grow social media channels with social media video walls.\\n\\n### Customer Feedback\\n\\nCollect feedback and learn more about shopper preferences with interactive kiosks.\\n\\n### Drive Revenue\\n\\nOffer digital placements to resident brands to create an additional source of revenue.\\n\\nWith over 30 years of experience, Scala offers industry-leading digital signage for retail stores. Scala’s retail solutions enable retailers to deepen customer engagement, create unique shopping experiences, and influence purchase decisions.\\n\\n__Would you like to offer your customers an experience they won\'t forget?__\\n\\nLeverage retail digital signage and offer a stellar customer experience.\\n\\n__Wondering if shoppers are happy with your store?__\\n\\nDisplay interactive kiosks and get real-time feedback from your valued shoppers.\\n\\n__Want to generate a new revenue stream for your business?__\\n\\nGet resident brands onboard, monetise retail digital signage and create an additional source of revenue.\\n\\n## Transform Customer Experiences with Scala Retail Solutions\\n\\nScala has partnered with many global retail brands to help them transform their customer experience with smart marketing technology and digital signage.\\n\\nFind out more about [Scala retail solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") and kickstart your retail transformation today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6pYcG8vcE5LyKXENBcX0Gh"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4IHgv3PgMmH4CKqzgkUiuz","type":"Entry","createdAt":"2022-07-15T06:50:37.593Z","updatedAt":"2022-07-15T06:55:04.906Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"4 Digital Technologies to Increase Quick Service Restaurant Sales - Vlog"},"slug":{"en-US":"4-digital-technologies-to-increase-quick-service-restaurant-sales-vlog","ja":"4-digital-technologies-to-increase-quick-service-restaurant-sales-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7emQ0Bntissk7tuUwY3o8j"}}},"startDate":{"en-US":"2022-07-15T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli"},"description":{"au":"The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.\\n\\nConvenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.\\n\\nFast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.\\n\\n__Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.__\\n\\n<p>\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/o2VVjyEZZVA\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</p>\\n\\n## Digital Ordering\\n\\nDigital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.\\n\\n## In-store Digital Signage\\n\\n[Digital menu boards](https://www.scala.com/au/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") are aesthetically attractive and offer a range of advantages compared to their traditional counterparts. \\n\\nFirstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.\\n\\n## Contactless Payments\\n\\nThe contactless payment market in Asia-Pacific region is predicted to grow at a <a href=\\"https://www.marknteladvisors.com/research-library/asia-pacific-contactless-payment-market.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR rate of 16%</a> in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.\\n\\n## Business Intelligence\\n\\nMeaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.\\n\\n## Scala Offers Bespoke Solutions for Restaurants\\n\\nScala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as [Wendy’s](https://www.scala.com/au/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study of Digital Signage\\") and [Panos](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study of Digital Signage\\") trust Scala.\\n\\nClick [here](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") to find out how Scala can help you leverage digital signage to transform your restaurant.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.\\n\\nConvenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.\\n\\nFast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.\\n\\n__Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.__\\n\\n<p>\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/o2VVjyEZZVA\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</p>\\n\\n## Digital Ordering\\n\\nDigital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.\\n\\n## In-store Digital Signage\\n\\n[Digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") are aesthetically attractive and offer a range of advantages compared to their traditional counterparts. \\n\\nFirstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.\\n\\n## Contactless Payments\\n\\nThe contactless payment market in Asia-Pacific region is predicted to grow at a <a href=\\"https://www.marknteladvisors.com/research-library/asia-pacific-contactless-payment-market.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR rate of 16%</a> in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.\\n\\n## Business Intelligence\\n\\nMeaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.\\n\\n## Scala Offers Bespoke Solutions for Restaurants\\n\\nScala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as [Wendy’s](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study of Digital Signage\\") and [Panos](https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study of Digital Signage\\") trust Scala.\\n\\nClick [here](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"restaurant digital signage\\") to find out how Scala can help you leverage digital signage to transform your restaurant.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.\\n\\nConvenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.\\n\\nFast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.\\n\\n__Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.__\\n\\n<p>\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/o2VVjyEZZVA\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</p>\\n\\n## Digital Ordering\\n\\nDigital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.\\n\\n## In-store Digital Signage\\n\\n[Digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") are aesthetically attractive and offer a range of advantages compared to their traditional counterparts. \\n\\nFirstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.\\n\\n## Contactless Payments\\n\\nThe contactless payment market in Asia-Pacific region is predicted to grow at a <a href=\\"https://www.marknteladvisors.com/research-library/asia-pacific-contactless-payment-market.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR rate of 16%</a> in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.\\n\\n## Business Intelligence\\n\\nMeaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.\\n\\n## Scala Offers Bespoke Solutions for Restaurants\\n\\nScala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as [Wendy’s](https://www.scala.com/in/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study of Digital Signage\\") and [Panos](https://www.scala.com/in/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study of Digital Signage\\") trust Scala.\\n\\nClick [here](https://www.scala.com/in/industries/quick-service-restaurants/ \\"restaurant digital signage\\") to find out how Scala can help you leverage digital signage to transform your restaurant.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.\\n\\nConvenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.\\n\\nFast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.\\n\\n__Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.__\\n\\n<p>\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/o2VVjyEZZVA\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</p>\\n\\n## Digital Ordering\\n\\nDigital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.\\n\\n## In-store Digital Signage\\n\\n[Digital menu boards](https://www.scala.com/jp/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") are aesthetically attractive and offer a range of advantages compared to their traditional counterparts. \\n\\nFirstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.\\n\\n## Contactless Payments\\n\\nThe contactless payment market in Asia-Pacific region is predicted to grow at a <a href=\\"https://www.marknteladvisors.com/research-library/asia-pacific-contactless-payment-market.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR rate of 16%</a> in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.\\n\\n## Business Intelligence\\n\\nMeaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.\\n\\n## Scala Offers Bespoke Solutions for Restaurants\\n\\nScala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as [Wendy’s](https://www.scala.com/jp/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study of Digital Signage\\") and [Panos](https://www.scala.com/jp/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study of Digital Signage\\") trust Scala.\\n\\nClick [here](https://www.scala.com/jp/industries/quick-service-restaurants/ \\"restaurant digital signage\\") to find out how Scala can help you leverage digital signage to transform your restaurant.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.\\n\\nConvenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.\\n\\nFast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.\\n\\n__Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.__\\n\\n<p>\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/o2VVjyEZZVA\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</p>\\n\\n## Digital Ordering\\n\\nDigital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.\\n\\n## In-store Digital Signage\\n\\n[Digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") are aesthetically attractive and offer a range of advantages compared to their traditional counterparts. \\n\\nFirstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.\\n\\n## Contactless Payments\\n\\nThe contactless payment market in Asia-Pacific region is predicted to grow at a <a href=\\"https://www.marknteladvisors.com/research-library/asia-pacific-contactless-payment-market.html\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR rate of 16%</a> in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.\\n\\n## Business Intelligence\\n\\nMeaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.\\n\\n## Scala Offers Bespoke Solutions for Restaurants\\n\\nScala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as [Wendy’s](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study of Digital Signage\\") and [Panos](https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study of Digital Signage\\") trust Scala.\\n\\nClick [here](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"restaurant digital signage\\") to find out how Scala can help you leverage digital signage to transform your restaurant.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6JvX73ZljnHVviR3hT1xub"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5fyb6SkeLKC9M8P6aQkY4a","type":"Entry","createdAt":"2020-09-25T15:40:13.115Z","updatedAt":"2022-07-14T06:34:16.177Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Retailers and Shopping Malls are Ensuring Public Safety with Digital Screens during COVID-19"},"slug":{"en-US":"how-retailers-and-shopping-malls-are-ensuring-public-safety-with-digital-screens-during-covid-19","ja":"how-retailers-and-shopping-malls-are-ensuring-public-safety-with-digital-screens-during-covid-19"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5DL2mPe4G4x7uifd1zhtah"}}},"startDate":{"en-US":"2020-09-27T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"India has slowly started the process of recovery with the recent ease in restrictions during the “unlock” phases. Despite the rising number of COVID-19 cases, the country has geared itself to face the challenge head-on while taking utmost precautions. The retail industry in particular has begun gathering momentum in recent weeks, compared to the zero activity during the early phases of the pandemic. Following the end of formal lockdowns, malls in some parts of India, including Delhi, started opening in July while in other places like Maharashtra they only began opening in August. This has allowed retail businesses to resume their services in malls and other locations.\\n\\nHowever, figures show that not many people are venturing out. A survey by the Retailers Association of India found that there was a 67% decline in June 2020 compared to the same time last year. \\n\\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\n\\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\n\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\n\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\n\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\n\\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\n\\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\n\\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\n\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment. \\n\\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this[ case study](https://www.scala.com/in/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/).\\n","in":"India has slowly started the process of recovery with the recent ease in restrictions during the “unlock” phases. Despite the rising number of COVID-19 cases, the country has geared itself to face the challenge head-on while taking utmost precautions. The retail industry in particular has [begun gathering momentum ](https://economictimes.indiatimes.com/news/economy/indicators/indias-economy-is-slowly-recovering-shows-nomura-india-business-resumption-index/articleshow/77460894.cms)in recent weeks, compared to the zero activity during the early phases of the pandemic. Following the end of formal lockdowns, malls in some parts of India, including Delhi, started opening in July while in other places like Maharashtra they only began opening in August. This has allowed retail businesses to resume their services in malls and other locations.\\n\\nHowever, figures show that not many people are venturing out. A survey by the [Retailers Association of India](https://www.financialexpress.com/industry/footfall-tepid-businesses-continue-to-struggle-amid-covid/2030088/) found that there was a 67% decline in June 2020 compared to the same time last year. \\n\\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\n\\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\n\\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\n\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\n\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\n\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\n\\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\n\\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\n\\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\n\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment. \\n\\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this [case study](https://www.scala.com/in/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/).\\n\\nPeople photo created by Rawpixel - Freepik\\n","sg":"India has slowly started the process of recovery with the recent ease in restrictions during the “unlock” phases. Despite the rising number of COVID-19 cases, the country has geared itself to face the challenge head-on while taking utmost precautions. The retail industry in particular has begun gathering momentum in recent weeks, compared to the zero activity during the early phases of the pandemic. Following the end of formal lockdowns, malls in some parts of India, including Delhi, started opening in July while in other places like Maharashtra they only began opening in August. This has allowed retail businesses to resume their services in malls and other locations. \\nHowever, figures show that not many people are venturing out. A survey by the Retailers Association of India found that there was a 67% decline in June 2020 compared to the same time last year. \\nRetail businesses need to be proactive, acting swiftly to rebuild consumer confidence and attract them back to stores. The pandemic has changed the demand-supply mechanism. The focus on safety in malls and stores is at an all-time high, and the onus is now on retail businesses to reach out to consumers to attract them back. Shoppers need more convincing reasons than ever before to step out and into stores. \\nAccording to Meticulous Research, investment in digital signage following COVID-19 will grow at a CAGR 4.3% from 2020 to 2027. Customers want to know how they will be protected while shopping in malls and stores, and digital screens and signage will serve as an important communication tool for retailers and mall owners to build trust and assure the public of a safe shopping experience. \\nMall owners can use digital screens installed at entrances and exits to highlight all safety measures being undertaken. Content can include videos of sanitisation work being done, as well as photos and graphics demonstrating social distancing measures such as designated spots to stand, sit and eat. This can help customers feel more at ease entering and spending time in the mall.\\nImportantly, digital screens can also guide people on how to move about in the mall to avoid contact with others. If some areas are closed for movement (for example, due to the routine sanitisation process), this can be communicated on the entrance signage and other screens throughout the mall, and customers can be directed to take a detour. Digital signage can also be regularly updated in real time to instantly inform shoppers of changes in the surroundings.\\nDigital signage may also be used to share information about store opening times for each floor of the mall. With screens, this information can be presented in a dynamic way using an interactive map rather than just text. While people may not want to touch the screens, the use of videos or QR codes displayed on the screens can be helpful, as can integration with mobile apps that allows shoppers to navigate using their own mobile device.\\nInside the mall, screens placed at different locations can have revolving content that reminds shoppers to follow social distancing, as well as frequently wash and sanitise their hands. \\nFor stand-alone retail stores, digital screens can serve a variety of purposes. Whether located within a mall or at an independent location, digital screens will help attract customers. While a retailer’s marketing strategy formerly may have been to wait for a customer to enter and then provide them with information on sales and promotions, the aim now is to get the consumer to step in. This information can be shared with the customer before they even step into the store with large-format window displays, providing an added incentive to enter. \\nLarger stores can use digital screens to control footfall and maintain social distancing inside the store. Digital signs at store entrances can be integrated with occupancy management technology to provide a real-time view of customers inside the store. Once the capacity has been reached, the screens can indicate that the store is full and guide customers to either wait or return in a while. This will ensure that social distancing is maintained and the spread of the virus is curbed as well. It also creates a sense that the retailer is responsible and adhering to relevant health guidelines and sanctions. Automating this task can free up associates who are manning the entrance and exits to manually count occupancy for other customer experience-focused tasks. \\nWhile the focus for retail marketing teams in the past has been on maximising want-based purchasing, now a good amount of resources and budget will be spent on providing coronavirus-related information. At least for the coming few months, retailers and mall owners will have to invest a portion of their budget to this end. However, a one-time investment in a digital signage solution may suffice. Once the infrastructure is in place, what then matters is to populate the signage with relevant information.\\nDigital screens are incredibly versatile. As we stay in the pandemic mode, they will play a key role in providing safety information to the public. Used wisely and in the traditional sense of digital signage, they can double as advertising units and help drive sales for longer term return on investment.  \\nDiscover how a shopping mall transformed the customer experience by leveraging digital signage and screens in this case study.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3WLXGBBJVxuz4gLhEHEhVp"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3wnBLYfBFZVZET2stfwmOE","type":"Entry","createdAt":"2021-12-17T21:30:58.894Z","updatedAt":"2022-07-13T10:48:20.332Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60"},"indexTitle":{"en-US":"Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60"},"slug":{"en-US":"scala-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-60","ja":"scala-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-60"},"localisation":{"au":false,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":true,"ja":true,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1k4R8Ab0GYpQqzGWy9fmNe"}}},"startDate":{"en-US":"2021-12-02T16:00-05:00"},"type":{"en-US":"News"},"description":{"en-US":"MALVERN, Pa., Dec. 2, 2021 — Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\n## Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60\\nThe new improvements build on two prior versions of Scala Enterprise, delivering greater transparency into digital signage hardware management than ever before. \\"We have continued the momentum of adding major features since the release of 12.00 last fall with a goal of making digital display management easier and more intuitive. Features such as Player Health Rollup and Enhanced Commissioning perfectly illustrate this goal as we gear up for more exciting new features to come in the next release,\\" said Joe Sullivan, COO of Scala.\\n\\n### Highlights of Scala Enterprise 12.60\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n### About Scala\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zFIQy684SxnJHBZ7Kyivv"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cOngfxQBallfhaMaOAbGw","type":"Entry","createdAt":"2022-06-06T13:11:01.270Z","updatedAt":"2022-07-13T10:46:50.111Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Matter of Convenience"},"slug":{"en-US":"a-matter-of-convenience","ja":"a-matter-of-convenience"},"localisation":{"au":false,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":true,"ja":true,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3wXAJe75CiW4rLoIuZ75Yg"}}},"startDate":{"en-US":"2022-06-08T09:00-04:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins "},"description":{"en-US":"In the wake of the recent takeover of UK convenience chain McColls by grocer Morrisons, there has been a lot of media coverage on the pressures faced by convenience retailers, as well as the potential opportunities for smaller retailers serving local shoppers. \\n\\n## Convenience Stores Can Diversify with Digital Signage\\n\\n[Expert opinion](https://www.google.com/url?q=https://www.grocerygazette.co.uk/2022/05/11/mccolls-morrisons-went-wrong&sa=D&source=editors&ust=1654524544852314&usg=AOvVaw2uJV6t6Tt2nD4GzeYyQ1xO) seems to be that many factors played into the closure of McColls and that the convenience market, much like grocery, is likely to face a lot of challenges this year with supply chain issues, inflation and the rising cost of living impacting trade and customer behavior. \\n\\nHowever, there is also great opportunity with the local focus of convenience stores. Serving their neighbors and building relationships with those that shop the brand regularly, convenience retail brands have the potential to excel in customer service, deepen loyalty and build a reliable customer base. \\n\\nOf course I’d say this, but digital signage offers a flexible way for brands to demonstrate their commitment to local. Digital signage can be used to show promotions that will resonate most strongly with the local community or even to highlight the achievements of community groups such as schools or sports teams. Automation means that name dropping, down to the specific street can be used to create compelling locally-focussed advertising. \\n\\nDigital signage and digital menu boards can also give convenience stores a way to generate income with screen space used for third party promotions. Retailers can charge brands to advertise their ranges within the store, or perhaps to advertise other businesses nearby or national brands such as holiday suppliers or banks. \\n\\nAnother way that convenience stores are diversifying is by adding a food-to-go option to their offering. The range of products may not be quite as vast as what is available in the US, but many UK newsagents and forecourts are adding food-to-go, with the sector predicted to be worth £22.6bn by 2024[[1]](#ftnt1). \\n\\nIn the US — particularly in fan-favorite regional brands like Wawa, United Dairy Farmers and Sheetz — convenience stores aren’t used simply because of convenience. These are brands that have upped the ante on service, with large-format digital menu boards competing with the types found in a busy QSR. Digital signs entice shoppers to the high-margin hot beverage area, and self-service kiosks help brands solve labor challenges. Loyal customers are increasingly abandoning the drive thru in favor of convenience store meals\\n\\nOur [latest white paper](https://www.google.com/url?q=https://www3.scala.com/Digital-Menu-boards-in-Convenience-stores&sa=D&source=editors&ust=1654524544854369&usg=AOvVaw00b4RWn5YNZflw_71oFxhY) looks at the opportunities for convenience stores as well as grocers to introduce food-to-go sales and the way that digital signage, namely digital menu boards, can be best used in store premises. Food-to-go certainly isn’t the silver bullet. For some retailers, the footprint and logistic challenges of making food-to-go an in-store option will be too prohibitive. As customer needs change, offering food could offer an opportunity for retailers to entice shoppers and increase sales. \\n\\nWhatever routes convenience retailers explore to deepen their connection with customers and offer more than their competition, Scala solutions can help with versatile digital signage, analytic tools and flexible software. Do take a look at the case studies on our site as well as our most recent [white paper](https://www.google.com/url?q=https://www3.scala.com/Digital-Menu-boards-in-Convenience-stores&sa=D&source=editors&ust=1654524544854989&usg=AOvVaw0mAy92EicO6q-v0Br-q2u_) and get in touch if you’d like to learn more. \\n\\n\\n\\n---\\n\\n[[1]](#ftnt_ref1)  https://www.talkingretail.com/news/industry-news/food-to-go-market-to-grow-by-32-in-2021-07-04-2021/\\n\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"APmoFewK7HcLsYXWe6yZr"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7yu4WYzqf9Ch58CrOT2JQl","type":"Entry","createdAt":"2022-07-11T06:36:10.944Z","updatedAt":"2022-07-11T06:36:10.944Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Shelf Edge Digital Displays Create Memorable In-store Experiences"},"slug":{"en-US":"how-shelf-edge-digital-displays-create-memorable-in-store-experiences","ja":"how-shelf-edge-digital-displays-create-memorable-in-store-experiences"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"acfa8hwJ4gVif2IfBsQhy"}}},"startDate":{"en-US":"2022-07-11T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising __shelf edge digital displays__ - the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.\\n\\n__Digital shelf edge displays__ serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.\\n\\nIn this blog, we discuss the key benefits of [shelf edge digital displays](https://www.scala.com/au/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and outline the main reasons why retailers and grocers should consider this digital transition. \\n\\n## Benefits of Shelf Edge Digital Displays\\n\\nDid you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\n__●\\tDisplay product reviews__\\nAbout <a href=\\"https://digital.com/54-of-online-shoppers-read-reviews-before-every-purchase/\\" rel=\\"nofollow\\" target=\\"_blank\\">88% of online buyers</a> read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.  \\n\\n__●\\tProduct Recommendations__\\nRetailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.\\n\\n__●\\tDynamic Pricing and Real-time Announcements__\\nBy using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.\\n\\n## Other Ways in which Digital Shelf Edge Technology Can Transform Businesses\\n\\n__Reduce inaccuracies:__ Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.\\n\\n__Future-proof your store:__ Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.\\n\\n__Drive sales:__ Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.\\n\\n## Applications in a Smart Retail Store\\n\\nShelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.\\n\\n__End Cap Display__\\nBest for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.\\n\\n__Pickup Locker__\\nIntegrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers\' order names, numbers, and wait time while displaying relevant promotions during dwell time.\\n\\n__Smart Shelf Pickup__\\nShelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.\\n\\n__Assisted Selling Kiosk (ASK)__\\nDigital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.\\n\\n## Ready to take your retail business to the next level?\\n\\nScala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.\\n\\nDeliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about [Scala’s shelf edge digital displays](https://www.scala.com/au/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and join the shelf edge revolution today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising __shelf edge digital displays__ - the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.\\n\\n__Digital shelf edge displays__ serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.\\n\\nIn this blog, we discuss the key benefits of [shelf edge digital displays](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and outline the main reasons why retailers and grocers should consider this digital transition. \\n\\n## Benefits of Shelf Edge Digital Displays\\n\\nDid you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\n__●\\tDisplay product reviews__\\nAbout <a href=\\"https://digital.com/54-of-online-shoppers-read-reviews-before-every-purchase/\\" rel=\\"nofollow\\" target=\\"_blank\\">88% of online buyers</a> read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.  \\n\\n__●\\tProduct Recommendations__\\nRetailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.\\n\\n__●\\tDynamic Pricing and Real-time Announcements__\\nBy using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.\\n\\n## Other Ways in which Digital Shelf Edge Technology Can Transform Businesses\\n\\n__Reduce inaccuracies:__ Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.\\n\\n__Future-proof your store:__ Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.\\n\\n__Drive sales:__ Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.\\n\\n## Applications in a Smart Retail Store\\n\\nShelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.\\n\\n__End Cap Display__\\nBest for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.\\n\\n__Pickup Locker__\\nIntegrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers\' order names, numbers, and wait time while displaying relevant promotions during dwell time.\\n\\n__Smart Shelf Pickup__\\nShelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.\\n\\n__Assisted Selling Kiosk (ASK)__\\nDigital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.\\n\\n## Ready to take your retail business to the next level?\\n\\nScala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.\\n\\nDeliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about [Scala’s shelf edge digital displays](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and join the shelf edge revolution today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising __shelf edge digital displays__ - the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.\\n\\n__Digital shelf edge displays__ serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.\\n\\nIn this blog, we discuss the key benefits of [shelf edge digital displays](https://www.scala.com/in/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and outline the main reasons why retailers and grocers should consider this digital transition. \\n\\n## Benefits of Shelf Edge Digital Displays\\n\\nDid you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\n__●\\tDisplay product reviews__\\nAbout <a href=\\"https://digital.com/54-of-online-shoppers-read-reviews-before-every-purchase/\\" rel=\\"nofollow\\" target=\\"_blank\\">88% of online buyers</a> read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.  \\n\\n__●\\tProduct Recommendations__\\nRetailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.\\n\\n__●\\tDynamic Pricing and Real-time Announcements__\\nBy using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.\\n\\n## Other Ways in which Digital Shelf Edge Technology Can Transform Businesses\\n\\n__Reduce inaccuracies:__ Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.\\n\\n__Future-proof your store:__ Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.\\n\\n__Drive sales:__ Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.\\n\\n## Applications in a Smart Retail Store\\n\\nShelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.\\n\\n__End Cap Display__\\nBest for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.\\n\\n__Pickup Locker__\\nIntegrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers\' order names, numbers, and wait time while displaying relevant promotions during dwell time.\\n\\n__Smart Shelf Pickup__\\nShelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.\\n\\n__Assisted Selling Kiosk (ASK)__\\nDigital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.\\n\\n## Ready to take your retail business to the next level?\\n\\nScala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.\\n\\nDeliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about [Scala’s shelf edge digital displays](https://www.scala.com/in/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and join the shelf edge revolution today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising __shelf edge digital displays__ - the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.\\n\\n__Digital shelf edge displays__ serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.\\n\\nIn this blog, we discuss the key benefits of [shelf edge digital displays](https://www.scala.com/jp/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and outline the main reasons why retailers and grocers should consider this digital transition. \\n\\n## Benefits of Shelf Edge Digital Displays\\n\\nDid you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\n__●\\tDisplay product reviews__\\nAbout <a href=\\"https://digital.com/54-of-online-shoppers-read-reviews-before-every-purchase/\\" rel=\\"nofollow\\" target=\\"_blank\\">88% of online buyers</a> read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.  \\n\\n__●\\tProduct Recommendations__\\nRetailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.\\n\\n__●\\tDynamic Pricing and Real-time Announcements__\\nBy using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.\\n\\n## Other Ways in which Digital Shelf Edge Technology Can Transform Businesses\\n\\n__Reduce inaccuracies:__ Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.\\n\\n__Future-proof your store:__ Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.\\n\\n__Drive sales:__ Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.\\n\\n## Applications in a Smart Retail Store\\n\\nShelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.\\n\\n__End Cap Display__\\nBest for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.\\n\\n__Pickup Locker__\\nIntegrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers\' order names, numbers, and wait time while displaying relevant promotions during dwell time.\\n\\n__Smart Shelf Pickup__\\nShelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.\\n\\n__Assisted Selling Kiosk (ASK)__\\nDigital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.\\n\\n## Ready to take your retail business to the next level?\\n\\nScala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.\\n\\nDeliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about [Scala’s shelf edge digital displays](https://www.scala.com/jp/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and join the shelf edge revolution today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising __shelf edge digital displays__ - the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.\\n\\n__Digital shelf edge displays__ serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.\\n\\nIn this blog, we discuss the key benefits of [shelf edge digital displays](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and outline the main reasons why retailers and grocers should consider this digital transition. \\n\\n## Benefits of Shelf Edge Digital Displays\\n\\nDid you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.\\n\\n![Smart Shelf for Retail](//images.ctfassets.net/lx4pzcb22oh0/3ezRZsJGMlsr8r9SUZD3dI/f36a552f6f861b9ece3350c4713baa33/Smart-Shelf-for-Retail.jpg)\\n\\n__●\\tDisplay product reviews__\\nAbout <a href=\\"https://digital.com/54-of-online-shoppers-read-reviews-before-every-purchase/\\" rel=\\"nofollow\\" target=\\"_blank\\">88% of online buyers</a> read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.  \\n\\n__●\\tProduct Recommendations__\\nRetailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.\\n\\n__●\\tDynamic Pricing and Real-time Announcements__\\nBy using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.\\n\\n## Other Ways in which Digital Shelf Edge Technology Can Transform Businesses\\n\\n__Reduce inaccuracies:__ Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.\\n\\n__Future-proof your store:__ Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.\\n\\n__Drive sales:__ Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.\\n\\n## Applications in a Smart Retail Store\\n\\nShelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.\\n\\n__End Cap Display__\\nBest for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.\\n\\n__Pickup Locker__\\nIntegrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers\' order names, numbers, and wait time while displaying relevant promotions during dwell time.\\n\\n__Smart Shelf Pickup__\\nShelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.\\n\\n__Assisted Selling Kiosk (ASK)__\\nDigital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.\\n\\n## Ready to take your retail business to the next level?\\n\\nScala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.\\n\\nDeliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about [Scala’s shelf edge digital displays](https://www.scala.com/sg/products/hardware/linq-shelf-edge-displays/ \\"shelf edge digital displays\\") and join the shelf edge revolution today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"0mzM3Y7jZ5a00bIBciPoW"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Macl6cCcwgD8vzyo5J8h0","type":"Entry","createdAt":"2021-09-28T12:28:04.724Z","updatedAt":"2022-07-08T08:20:03.174Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Touch Kiosks Are Almost Standard in Retail Banking"},"slug":{"en-US":"touch-kiosks-are-almost-standard-in-retail-banking"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2C6rI7OiesUDK0Ozr1NUPQ"}}},"startDate":{"en-US":"2021-09-28T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"In today’s competitive market, delivering an extraordinary customer experience helps you to stand out from the competition. In the banking industry, the integration of digital technology has reshaped the banking experience. Touch screen kiosks and digital signage, in particular, have played a vital role in increasing interactivity and engagement.\\n\\nAccording to <a href=\\"https://www.alliedmarketresearch.com/interactive-kiosk-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Allied Market Research</a>, the adoption of kiosk technology is rising constantly.\\n\\nThe global interactive kiosk market size was valued at $14.76 billion in 2018 and is projected to reach $32.51 billion by 2027, growing at a CAGR of 9.1% from 2020 to 2027. The Asia-Pacific region is expected to exhibit the highest CAGR of 13.2% during the same period. \\n\\n## Augmenting Use of Digital Signage in Banks\\n\\nAs Paul Riseborough, Chief Commercial Officer, Metro Bank has rightly pointed out, “Digital technology and new forms of automated service offer many exciting opportunities for financial services to become more tailored and convenient.”\\n\\nIndeed, digital screens are changing how banks engage with customers and meet their financial needs. Many banks worldwide are turning to digital signage to help them enhance the banking experience and increase customer satisfaction and retention. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\"), such as interactive, self-service kiosks, is becoming increasingly standard in the modern retail banking experience (see below), and a digital transformation wave in the banking industry is imminent.\\n\\n### Benefits of Touch Kiosk\\n\\nA touch kiosk elevates the in-branch banking experience in multiple ways.\\n\\n●\\t__Create a personalised experience__ - Self-service kiosks offer customers an exceptional experience with on-demand access to advanced services without requiring in-branch teller support. Kiosks also reduce waiting time. Further, modern kiosks with sensor technology can feature personalised advertisements and messages.\\n\\n●\\t__Boost revenue & growth__ - Using digital screens, banks can teach customers about their products and services to increase sign-ups and sales. According to Paul Farris’ book Marketing Metrics, a repeat customer has a  60% to 70% chance of converting. Focusing on these customers can help banks increase profits and customer engagement. Through education, digital signage can turn existing banking customers into investors, loan applicants, and credit cardholders.   \\n\\n●\\t__Increase cross-selling__ - Self-service kiosks enable seamless and personalised interaction. This encourages product discovery and customers will more likely browse more banking products, which can be an opportunity to cross-sell and upsell.\\n\\n●\\t__Improve Operational Efficiency__ - Self-service kiosks do not require any staff for full functionality and can handle 80% of transactional jobs performed by a teller more effectively and efficiently. Kiosks reduce branch footprints, operating costs and staffing requirements – while extending hours and services.\\n\\n●\\t__Minimise Errors with Programmatic Service__ - Humans are more prone to errors and may miss informing customers of key information. With programmatic communications, key messaging will maintain consistency and execute on brand guidelines.\\n\\n## Three More Global Banks Adopt Kiosk Technology\\n\\nHere are several examples of how global banks have leveraged kiosk technology and interactive banking digital signage.\\n\\n●\\t<a href=\\"https://www.theasianbanker.com/updates-and-articles/digital-transformation-powers-profitability-in-branch-banking\\" rel=\\"nofollow\\" target=\\"_blank\\">In South Korea</a>, Shinhan Bank has installed multi-functional interactive kiosks which are capable of handling almost 80% of teller transactions. Customers can easily go to the kiosks and use them for opening a bank account, getting debit cards, printing the copy of bank statements, funds management, and resolving basic disputes like fines or taxes.\\n\\nThe bank takes care of the customers’ authenticity and data validation with a respective identification card, a one-time password (OTP) process along with biometrics like palm vein scans.\\n\\n●\\tBanco Bradesco in Brazil has embarked on a digital banking transformation and implemented it in its branches with intelligent and interactive self-service kiosks to handle customers\' queries and give them an enhanced banking experience.\\n\\n●\\tKuveyt Türk Bank in Turkey has leveraged bank digital signage to reach remote areas to interact with and provide banking services to the population. Their customers can now use the kiosks and ATMs to perform basic banking tasks such as opening a bank account, apply for a credit card, a debit card, and cheques. With digital banking, they have reduced 90% of operation costs.\\n\\n### Scala Digital Signage Catalyses Bank Digital Transformation\\n\\nScala is the leader in bank digital signage technology and is the perfect partner for banks who want to educate, inform and entertain their customers through a revolutionised experience. Scala digital signage catalyses bank digital transformation. With branch-specific content and a customised approach, banks can enhance their customers’ overall banking experience.\\n\\nTo explore more visit [Scala digital signage solutions for banking](https://www.scala.com/sg/industries/banking-and-finance/ \\"Digital Signage Solutions for Banking\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","sg":"In today’s competitive market, delivering an extraordinary customer experience helps you to stand out from the competition. In the banking industry, the integration of digital technology has reshaped the banking experience. Touch screen kiosks and digital signage, in particular, have played a vital role in increasing interactivity and engagement.\\n\\nAccording to <a href=\\"https://www.alliedmarketresearch.com/interactive-kiosk-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Allied Market Research</a>, the adoption of kiosk technology is rising constantly.\\n\\nThe global interactive kiosk market size was valued at $14.76 billion in 2018 and is projected to reach $32.51 billion by 2027, growing at a CAGR of 9.1% from 2020 to 2027. The Asia-Pacific region is expected to exhibit the highest CAGR of 13.2% during the same period. \\n\\n## Augmenting Use of Digital Signage in Banks\\n\\nAs Paul Riseborough, Chief Commercial Officer, Metro Bank has rightly pointed out, “Digital technology and new forms of automated service offer many exciting opportunities for financial services to become more tailored and convenient.”\\n\\nIndeed, digital screens are changing how banks engage with customers and meet their financial needs. Many banks worldwide are turning to digital signage to help them enhance the banking experience and increase customer satisfaction and retention. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\"), such as interactive, self-service kiosks, is becoming increasingly standard in the modern retail banking experience (see below), and a digital transformation wave in the banking industry is imminent.\\n\\n### Benefits of Touch Kiosk\\n\\nA touch kiosk elevates the in-branch banking experience in multiple ways.\\n\\n●\\t__Create a personalised experience__ - Self-service kiosks offer customers an exceptional experience with on-demand access to advanced services without requiring in-branch teller support. Kiosks also reduce waiting time. Further, modern kiosks with sensor technology can feature personalised advertisements and messages.\\n\\n●\\t__Boost revenue & growth__ - Using digital screens, banks can teach customers about their products and services to increase sign-ups and sales. According to Paul Farris’ book Marketing Metrics, a repeat customer has a  60% to 70% chance of converting. Focusing on these customers can help banks increase profits and customer engagement. Through education, digital signage can turn existing banking customers into investors, loan applicants, and credit cardholders.   \\n\\n●\\t__Increase cross-selling__ - Self-service kiosks enable seamless and personalised interaction. This encourages product discovery and customers will more likely browse more banking products, which can be an opportunity to cross-sell and upsell.\\n\\n●\\t__Improve Operational Efficiency__ - Self-service kiosks do not require any staff for full functionality and can handle 80% of transactional jobs performed by a teller more effectively and efficiently. Kiosks reduce branch footprints, operating costs and staffing requirements – while extending hours and services.\\n\\n●\\t__Minimise Errors with Programmatic Service__ - Humans are more prone to errors and may miss informing customers of key information. With programmatic communications, key messaging will maintain consistency and execute on brand guidelines.\\n\\n## Three More Global Banks Adopt Kiosk Technology\\n\\nHere are several examples of how global banks have leveraged kiosk technology and interactive banking digital signage.\\n\\n●\\t<a href=\\"https://www.theasianbanker.com/updates-and-articles/digital-transformation-powers-profitability-in-branch-banking\\" rel=\\"nofollow\\" target=\\"_blank\\">In South Korea</a>, Shinhan Bank has installed multi-functional interactive kiosks which are capable of handling almost 80% of teller transactions. Customers can easily go to the kiosks and use them for opening a bank account, getting debit cards, printing the copy of bank statements, funds management, and resolving basic disputes like fines or taxes.\\n\\nThe bank takes care of the customers’ authenticity and data validation with a respective identification card, a one-time password (OTP) process along with biometrics like palm vein scans.\\n\\n●\\tBanco Bradesco in Brazil has embarked on a digital banking transformation and implemented it in its branches with intelligent and interactive self-service kiosks to handle customers\' queries and give them an enhanced banking experience.\\n\\n●\\tKuveyt Türk Bank in Turkey has leveraged bank digital signage to reach remote areas to interact with and provide banking services to the population. Their customers can now use the kiosks and ATMs to perform basic banking tasks such as opening a bank account, apply for a credit card, a debit card, and cheques. With digital banking, they have reduced 90% of operation costs.\\n\\n### Scala Digital Signage Catalyses Bank Digital Transformation\\n\\nScala is the leader in bank digital signage technology and is the perfect partner for banks who want to educate, inform and entertain their customers through a revolutionised experience. Scala digital signage catalyses bank digital transformation. With branch-specific content and a customised approach, banks can enhance their customers’ overall banking experience.\\n\\nTo explore more visit [Scala digital signage solutions for banking](https://www.scala.com/sg/industries/banking-and-finance/ \\"Digital Signage Solutions for Banking\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6gfU7RBELHgyCxgrcGlaNG"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2gCTQkhrHf09pcsXAPYBqa","type":"Entry","createdAt":"2022-06-28T12:18:53.516Z","updatedAt":"2022-06-29T03:39:11.611Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Advancing Higher Education with Digital Signage"},"slug":{"en-US":"advancing-higher-education-with-digital-signage","ja":"advancing-higher-education-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3t3w5EYaBusoX4cDwSWw19"}}},"startDate":{"en-US":"2022-06-28T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"Higher education is evolving at a rapid pace as universities and other tertiary education institutions turn to digital technology to enhance learning. Education technology or ‘edtech’ is booming globally, with research showing that global edtech venture capital funding <a href=\\"https://www.holoniq.com/notes/global-edtech-venture-capital-report-full-year-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">increased</a> from $500 million in 2010 to $7 billion in 2019, before jumping nearly three-fold in 2021. Edtech covers a wide range of technologies, and education digital signage is becoming an increasingly critical component in the mix. In fact, 73 percent of educational institutions say that digital signage has a crucial role to play in the future of communication, while <a href=\\"https://elearninginfographics.com/students-prefer-digital-content-reasons-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">84% of students</a> believe that digital technology enhances knowledge.\\n\\nHere, we explore how education digital signage and interactive technology can help evolve the higher education experience and lead to enhanced learning outcomes.\\n\\n## Classroom digital signage\\n\\nClassroom and lecture theatres have changed, and so have student expectations. Projector screens were once considered the forefront of technology in education settings, but with the availability of ultra-HD digital screens and videowalls, the appeal of educational content can be greatly enhanced. Clear, bright digital screens make for a [more modern and visually engaging experience](https://www.scala.com/au/about/blogs/build-smart-campuses-with-digital-signage-infographic/): large, high-definition screens and video walls present information clearly and crisply while encouraging visual learning. Images, data and video are shown in startling clarity, keeping students engaged and improving information retention.\\n\\n## Interactive library digital signage\\n\\nLibraries form the heart and soul of many tertiary campuses, and there are many ways libraries can use digital signage to deliver enhanced services to students. Digital displays can show real-time study room and computer availability and deliver important announcements and information. Interactive kiosks, digital signs and video walls are especially useful tools for university libraries. Kiosks or touchscreens can facilitate library wayfinding or display digital directories to guide students to relevant collections and library sections. Kiosks also facilitate collection exploration, allowing students to access a digital library catalogue of collection items and study resources and showing item location and availability.\\n\\n![Digital Signage for Education](//images.ctfassets.net/lx4pzcb22oh0/2fAMtzJ7vfV5555hJv8lhs/8a6eb2ebfadb1f2b2ba0e2bb444e4aad/Blog-Edu-June-2021-1.png)\\n\\n## Central content management\\n\\nCentrally managed digital signage for university campuses allows information to be delivered to students in many different locations at once. Emergency alerts, important announcements and awareness campaigns can be scheduled and published to all screens on campus, reaching students wherever they happen to be. Centralised content management also allows universities to deliver localised information on each screen, and to vary messaging according to campus location. \\n\\n## Digital room scheduling\\n\\nFinding and booking study spaces is made hassle-free with digital room scheduling for universities. Digital room scheduling streamlines the room booking process and optimises space utilisation, while an intuitive interface displays room status and availability, booking schedule and meeting information in real time.\\n\\n## Virtual Classroom\\n\\nThe boundaries of the physical classroom or lecture theatre are no longer a barrier to learning with the advent of virtual classroom technology. Virtual classroom solutions, such as <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s OneRoom</a>, provide an immersive hybrid and virtual learning that unites in-room and remote students, providing the ability to educate across geography and offer interactive learning experiences regardless of location.\\n\\n## Outdoor digital displays\\n\\nOutdoor digital displays on university and college campuses can be used to deliver critical information in real-time to students, anytime and almost anywhere on campus. As well as emergency alerts and crucial updates, outdoor digital signage can be used to advertise university events, highlight student achievements and better engage students.\\n\\n![Outdoor Digital Signage for Education](//images.ctfassets.net/lx4pzcb22oh0/3cS2Cg7REFykIy4QcPdz27/de3cfc4b3b1a9b9a1d76de286f753f47/education-1.jpg)\\n\\n### Evolve learning and higher education with Scala digital signage\\n\\nTrusted by top educational institutions globally, Scala enables schools and universities to drive digital transformation and create enriched learning environments. Discover more about [Scala’s education digital signage](https://www.scala.com/au/industries/education/ \\"Education Digital Signage\\") today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"Higher education is evolving at a rapid pace as universities and other tertiary education institutions turn to digital technology to enhance learning. Education technology or ‘edtech’ is booming globally, with research showing that global edtech venture capital funding <a href=\\"https://www.holoniq.com/notes/global-edtech-venture-capital-report-full-year-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">increased</a> from $500 million in 2010 to $7 billion in 2019, before jumping nearly three-fold in 2021. Edtech covers a wide range of technologies, and education digital signage is becoming an increasingly critical component in the mix. In fact, 73 percent of educational institutions say that digital signage has a crucial role to play in the future of communication, while <a href=\\"https://elearninginfographics.com/students-prefer-digital-content-reasons-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">84% of students</a> believe that digital technology enhances knowledge.\\n\\nHere, we explore how education digital signage and interactive technology can help evolve the higher education experience and lead to enhanced learning outcomes.\\n\\n## Classroom digital signage\\n\\nClassroom and lecture theatres have changed, and so have student expectations. Projector screens were once considered the forefront of technology in education settings, but with the availability of ultra-HD digital screens and videowalls, the appeal of educational content can be greatly enhanced. Clear, bright digital screens make for a [more modern and visually engaging experience](https://www.scala.com/au/about/blogs/build-smart-campuses-with-digital-signage-infographic/): large, high-definition screens and video walls present information clearly and crisply while encouraging visual learning. Images, data and video are shown in startling clarity, keeping students engaged and improving information retention.\\n\\n## Interactive library digital signage\\n\\nLibraries form the heart and soul of many tertiary campuses, and there are many ways libraries can use digital signage to deliver enhanced services to students. Digital displays can show real-time study room and computer availability and deliver important announcements and information. Interactive kiosks, digital signs and video walls are especially useful tools for university libraries. Kiosks or touchscreens can facilitate library wayfinding or display digital directories to guide students to relevant collections and library sections. Kiosks also facilitate collection exploration, allowing students to access a digital library catalogue of collection items and study resources and showing item location and availability.\\n\\n![Digital Signage for Education](//images.ctfassets.net/lx4pzcb22oh0/2fAMtzJ7vfV5555hJv8lhs/8a6eb2ebfadb1f2b2ba0e2bb444e4aad/Blog-Edu-June-2021-1.png)\\n\\n## Central content management\\n\\nCentrally managed digital signage for university campuses allows information to be delivered to students in many different locations at once. Emergency alerts, important announcements and awareness campaigns can be scheduled and published to all screens on campus, reaching students wherever they happen to be. Centralised content management also allows universities to deliver localised information on each screen, and to vary messaging according to campus location. \\n\\n## Digital room scheduling\\n\\nFinding and booking study spaces is made hassle-free with digital room scheduling for universities. Digital room scheduling streamlines the room booking process and optimises space utilisation, while an intuitive interface displays room status and availability, booking schedule and meeting information in real time.\\n\\n## Virtual Classroom\\n\\nThe boundaries of the physical classroom or lecture theatre are no longer a barrier to learning with the advent of virtual classroom technology. Virtual classroom solutions, such as <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s OneRoom</a>, provide an immersive hybrid and virtual learning that unites in-room and remote students, providing the ability to educate across geography and offer interactive learning experiences regardless of location.\\n\\n## Outdoor digital displays\\n\\nOutdoor digital displays on university and college campuses can be used to deliver critical information in real-time to students, anytime and almost anywhere on campus. As well as emergency alerts and crucial updates, outdoor digital signage can be used to advertise university events, highlight student achievements and better engage students.\\n\\n![Outdoor Digital Signage for Education](//images.ctfassets.net/lx4pzcb22oh0/3cS2Cg7REFykIy4QcPdz27/de3cfc4b3b1a9b9a1d76de286f753f47/education-1.jpg)\\n\\n### Evolve learning and higher education with Scala digital signage\\n\\nTrusted by top educational institutions globally, Scala enables schools and universities to drive digital transformation and create enriched learning environments. Discover more about [Scala’s education digital signage](https://www.scala.com/au/industries/education/ \\"Education Digital Signage\\") today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"76jEzTqypp2eS0GDCibV2b"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1AFV1DfD3i6Ni0Qd7Kpkz3","type":"Entry","createdAt":"2020-09-09T15:08:01.101Z","updatedAt":"2022-06-27T12:26:26.774Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Launches New Entry-Level and Enterprise Media Players "},"slug":{"en-US":"scala-launches-new-entry-level-and-enterprise-media-players"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1f7pNDuUTWryUKUQ7Mb86J"}}},"startDate":{"en-US":"2020-09-10T14:00+00:00"},"type":{"en-US":"News"},"description":{"au":"__New Players Complement Scala’s Full Hardware Solution on Linux and Windows for Digital Signage__\\n\\nMALVERN, PA—September 10, 2020—Scala today announced the addition of four new Scala Media Players to its family of high performance, purpose-built media players, engineered to work seamlessly with Scala software. With the addition of the latest four models, Scala, part of the STRATACACHE family of marketing technology companies, offers a comprehensive lineup of media players from entry level to high-end multi-output 4K UHD. The new players support Linux or Windows environments for stable and scalable content presentation in virtually any application in retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. \\n\\nThe new Scala players: \\n•\\t[Scala Media Player-R](https://www.scala.com/au/products/hardware/scala-media-player-r/) is an affordable, entry-level single output media player running on Linux, designed for HD content.\\n•\\t Scala Media Player-R Plus, also running on Linux, has double the memory and storage of the standard version and is capable of 4K video playback. \\n•\\t [Scala Media Player-DX](https://www.scala.com/au/products/hardware/scala-media-player-dx/) is an enterprise dual 4K UHD output Windows or Linux player that delivers flawless UHD 4K content, perfect for video walls and large format LED applications.\\n•\\t Scala Media Player-Q, a quad 1080p output player that runs on Windows or Linux and is designed for digital menu board, video wall and multi-screen projects.\\n\\n“The rapid evolution of Scala media players to support standard Linux operating systems allows us to go toe to toe with competition across all market segments by striking the right balance of supportability, affordability and performance,” says Chris Riegel, CEO of Scala and STRATACACHE. “As part of our comprehensive growth strategy, Scala is providing broad and versatile choices for our customers. We’re able to equip them with the solutions that meet their exact requirements.”\\n\\n[The Scala Media Player-R](https://www.scala.com/au/products/hardware/scala-media-player-r/) is the first line of purpose-built hardware designed and developed by Scala’s engineering team and produced in the Scala China manufacturing facility, which was acquired by STRATACACHE in December 2018. “With our Scala China factory, we are able to be extremely cost effective for both standalone and SOC-based solutions across the entire spectrum of media player products.”\\n\\nAll of the new Scala media players have locking connectors for HDMI, serial and power supply to keep critical connections secured. Players feature a high availability, fanless and diskless design for protection from dust and debris, and are system hardened to minimize security vulnerabilities.\\n\\nFrom digital menu boards to video walls, Scala Media Players are designed for easy deployment, management and support. Learn more about the new media players at [https://www.scala.com/au/products/hardware/](https://www.scala.com/au/products/hardware/).\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","en-US":"__New Players Complement Scala’s Full Hardware Solution on Linux and Windows for Digital Signage__\\n\\nMALVERN, PA—September 10, 2020—Scala today announced the addition of four new Scala Media Players to its family of high performance, purpose-built media players, engineered to work seamlessly with Scala software. With the addition of the latest four models, Scala, part of the STRATACACHE family of marketing technology companies, offers a comprehensive lineup of media players from entry level to high-end multi-output 4K UHD. The new players support Linux or Windows environments for stable and scalable content presentation in virtually any application in retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. \\n\\nThe new Scala players: \\n•\\tScala Media Player-R is an affordable, entry-level single output media player running on Linux, designed for HD content.\\n•\\t Scala Media Player-R Plus, also running on Linux, has double the memory and storage of the standard version and is capable of 4K video playback. \\n•\\t Scala Media Player-DX is an enterprise dual 4K UHD output Windows or Linux player that delivers flawless UHD 4K content, perfect for video walls and large format LED applications.\\n•\\t Scala Media Player-Q, a quad 1080p output player that runs on Windows or Linux and is designed for digital menu board, video wall and multi-screen projects.\\n\\n“The rapid evolution of Scala media players to support standard Linux operating systems allows us to go toe to toe with competition across all market segments by striking the right balance of supportability, affordability and performance,” says Chris Riegel, CEO of Scala and STRATACACHE. “As part of our comprehensive growth strategy, Scala is providing broad and versatile choices for our customers. We’re able to equip them with the solutions that meet their exact requirements.”\\n\\nThe Scala Media Player-R is the first line of purpose-built hardware designed and developed by Scala’s engineering team and produced in the Scala China manufacturing facility, which was acquired by STRATACACHE in December 2018. “With our Scala China factory, we are able to be extremely cost effective for both standalone and SOC-based solutions across the entire spectrum of media player products.”\\n\\nAll of the new Scala media players have locking connectors for HDMI, serial and power supply to keep critical connections secured. Players feature a high availability, fanless and diskless design for protection from dust and debris, and are system hardened to minimize security vulnerabilities.\\n\\nFrom digital menu boards to video walls, Scala Media Players are designed for easy deployment, management and support. Learn more about the new media players at [https://www.scala.com/en/products/hardware/](https://www.scala.com/en/products/hardware/).\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","in":"__New Players Complement Scala’s Full Hardware Solution on Linux and Windows for Digital Signage__\\n\\nMALVERN, PA—September 10, 2020—Scala today announced the addition of four new Scala Media Players to its family of high performance, purpose-built media players, engineered to work seamlessly with Scala software. With the addition of the latest four models, Scala, part of the STRATACACHE family of marketing technology companies, offers a comprehensive lineup of media players from entry level to high-end multi-output 4K UHD. The new players support Linux or Windows environments for stable and scalable content presentation in virtually any application in retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. \\n\\nThe new Scala players: \\n•\\t[Scala Media Player-R](https://www.scala.com/in/products/hardware/scala-media-player-r/) is an affordable, entry-level single output media player running on Linux, designed for HD content.\\n•\\t Scala Media Player-R Plus, also running on Linux, has double the memory and storage of the standard version and is capable of 4K video playback. \\n•\\t [Scala Media Player-DX](https://www.scala.com/in/products/hardware/scala-media-player-dx/) is an enterprise dual 4K UHD output Windows or Linux player that delivers flawless UHD 4K content, perfect for video walls and large format LED applications.\\n•\\t Scala Media Player-Q, a quad 1080p output player that runs on Windows or Linux and is designed for digital menu board, video wall and multi-screen projects.\\n\\n“The rapid evolution of Scala media players to support standard Linux operating systems allows us to go toe to toe with competition across all market segments by striking the right balance of supportability, affordability and performance,” says Chris Riegel, CEO of Scala and STRATACACHE. “As part of our comprehensive growth strategy, Scala is providing broad and versatile choices for our customers. We’re able to equip them with the solutions that meet their exact requirements.”\\n\\n[The Scala Media Player-R](https://www.scala.com/in/products/hardware/scala-media-player-r/) is the first line of purpose-built hardware designed and developed by Scala’s engineering team and produced in the Scala China manufacturing facility, which was acquired by STRATACACHE in December 2018. “With our Scala China factory, we are able to be extremely cost effective for both standalone and SOC-based solutions across the entire spectrum of media player products.”\\n\\nAll of the new Scala media players have locking connectors for HDMI, serial and power supply to keep critical connections secured. Players feature a high availability, fanless and diskless design for protection from dust and debris, and are system hardened to minimize security vulnerabilities.\\n\\nFrom digital menu boards to video walls, Scala Media Players are designed for easy deployment, management and support. Learn more about the new media players at [https://www.scala.com/in/products/hardware/](https://www.scala.com/in/products/hardware/).\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","sg":"__New Players Complement Scala’s Full Hardware Solution on Linux and Windows for Digital Signage__\\n\\nMALVERN, PA—September 10, 2020—Scala today announced the addition of four new Scala Media Players to its family of high performance, purpose-built media players, engineered to work seamlessly with Scala software. With the addition of the latest four models, Scala, part of the STRATACACHE family of marketing technology companies, offers a comprehensive lineup of media players from entry level to high-end multi-output 4K UHD. The new players support Linux or Windows environments for stable and scalable content presentation in virtually any application in retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. \\n\\nThe new Scala players: \\n•\\t[Scala Media Player-R](https://www.scala.com/au/products/hardware/scala-media-player-r/) is an affordable, entry-level single output media player running on Linux, designed for HD content.\\n•\\t Scala Media Player-R Plus, also running on Linux, has double the memory and storage of the standard version and is capable of 4K video playback. \\n•\\t [Scala Media Player-DX](https://www.scala.com/au/products/hardware/scala-media-player-dx/) is an enterprise dual 4K UHD output Windows or Linux player that delivers flawless UHD 4K content, perfect for video walls and large format LED applications.\\n•\\t Scala Media Player-Q, a quad 1080p output player that runs on Windows or Linux and is designed for digital menu board, video wall and multi-screen projects.\\n\\n“The rapid evolution of Scala media players to support standard Linux operating systems allows us to go toe to toe with competition across all market segments by striking the right balance of supportability, affordability and performance,” says Chris Riegel, CEO of Scala and STRATACACHE. “As part of our comprehensive growth strategy, Scala is providing broad and versatile choices for our customers. We’re able to equip them with the solutions that meet their exact requirements.”\\n\\n[The Scala Media Player-R](https://www.scala.com/au/products/hardware/scala-media-player-r/) is the first line of purpose-built hardware designed and developed by Scala’s engineering team and produced in the Scala China manufacturing facility, which was acquired by STRATACACHE in December 2018. “With our Scala China factory, we are able to be extremely cost effective for both standalone and SOC-based solutions across the entire spectrum of media player products.”\\n\\nAll of the new Scala media players have locking connectors for HDMI, serial and power supply to keep critical connections secured. Players feature a high availability, fanless and diskless design for protection from dust and debris, and are system hardened to minimize security vulnerabilities.\\n\\nFrom digital menu boards to video walls, Scala Media Players are designed for easy deployment, management and support. Learn more about the new media players at [https://www.scala.com/sg/products/hardware/](https://www.scala.com/sg/products/hardware/).\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"OhEiD0uwAUjrYCAmQbKxw"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2qU3bSm3TtP5jBjUkjFwz8","type":"Entry","createdAt":"2020-01-13T10:02:29.023Z","updatedAt":"2022-06-27T11:33:52.223Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Strategic Technology Partnership with Hakuhodo DY Holdings to Drive Digital Transformation and Enhance In-Store Retail Engagement Experiences"},"slug":{"en-US":"stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences"},"localisation":{"au":true,"en-US":true,"in":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1la9NOvCmWUz5oThg1MXmj"}}},"startDate":{"en-US":"2020-10-27T04:00+00:00"},"type":{"en-US":"News"},"description":{"en-US":"Dayton, Ohio, US—January 13, 2020—Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation.\\n\\nThis partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.\\n\\nThe Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences. Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.\\n\\nThe collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities. The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail. Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.\\n\\nManish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”\\n\\nChris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale. STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering. This partnership with Hakuhodo DY Group\'s robust marketing and solid business networks make our partnership a clear win-win.”\\n\\n“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan. We’ve heavily invested in the Asia-Pacific region, which has shown steady growth financially as well as in the retail technology sector. We are proud to partner with Hakuhodo DY Group to bring STRATACACHE’s digital activation, personalized retail experiences and the power of in-store analytics to their client base,” said Chris Riegel, CEO of STRATACACHE.\\n\\nLearn more about STRATACACHE at www.stratacache.com and more about Hakuhodo DY Holdings at [https://www.hakuhodody-holdings.co.jp/english/](https://www.hakuhodody-holdings.co.jp/english/).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the [STRATACACHE](https://www.stratacache.com/) family on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n\\n__Media Contacts:__\\nSingapore: \\n  STRATACACHE APAC HQ, Esther Chew, [echew@stratacache.com](mailto:echew@stratacache.com)\\nJapan: \\n  SCALA K.K., Takuma Takahashi, [takuma.takahashi@scala.com](mailto:takuma.takahashi@scala.com), +81-3-6417-9645"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Pw9VQQaIpN9XHnNzgwM0p"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7zQSGDd1NjUjJiwBWaxtRA","type":"Entry","createdAt":"2022-06-20T06:04:43.929Z","updatedAt":"2022-06-24T07:12:09.045Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Japan Team at Digital Signage Japan 2022","ja":"デジタルサイネージジャパン2022 Scalaセミナーご参加ありがとうございました"},"slug":{"en-US":"scala-japan-team-at-digital-signage-japan-2022","ja":"scala-japan-team-at-digital-signage-japan-2022"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"27w0TlW2nQWDIy7DzXWIGk"}}},"startDate":{"en-US":"2022-06-20T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"Last week the Scala Japan team presented at Digital Signage Japan 2022 – the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organisations.\\n\\nThe team spoke about the latest digital signage technologies and trends and explained how digital signage enables businesses to distinguish themselves from the competition, create superior customer experiences and drive sales.\\n\\nIn addition, the Scala team introduced several new solutions.\\n\\n### LINQ all-in-one intelligent tablets\\n\\n[LINQ tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ tablets\\") match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment and are optimised for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks, and interactive guided selling solutions.\\n\\n### Lift & Learn\\n\\n<a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimise store display and improve sales conversion.\\n\\n### Smart Fitting Room\\n\\n<a href=\\"https://www.youtube.com/watch?v=Fg4Qq2Wr3rg\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala’s Smart Fitting Rooms</a> make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.\\n\\n## Heightened Interest in Digital Signage\\n\\nThe response was very positive. After two years of uncertainty and muted economic activity, businesses were back in action with much enthusiasm and drive to reinvigorate growth. The audience recognised the rapid changes in customer preferences and was truly keen to explore the possibilities of next-generation digital signage. \\n\\n## Scala Offers Comprehensive Digital Signage Solutions\\n\\nScala offers a range of comprehensive digital signage solutions to cater to unique business requirements. Be it a café, retail store, educational institute or healthcare facility, Scala solutions help to push targeted content in real-time, optimise omnichannel marketing tactics and drive powerful customer experiences.\\n\\nFind out more about [Scala solutions](https://www.scala.com/au/ \\"Digital Signage Solutions\\") and get in touch today!\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"Last week the Scala Japan team presented at Digital Signage Japan 2022 – the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organisations.\\n\\nThe team spoke about the latest digital signage technologies and trends and explained how digital signage enables businesses to distinguish themselves from the competition, create superior customer experiences and drive sales.\\n\\nIn addition, the Scala team introduced several new solutions.\\n\\n### LINQ all-in-one intelligent tablets\\n\\n[LINQ tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ tablets\\") match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment and are optimised for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks, and interactive guided selling solutions.\\n\\n### Lift & Learn\\n\\n<a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimise store display and improve sales conversion.\\n\\n### Smart Fitting Room\\n\\n<a href=\\"https://www.youtube.com/watch?v=Fg4Qq2Wr3rg\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala’s Smart Fitting Rooms</a> make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.\\n\\n## Heightened Interest in Digital Signage\\n\\nThe response was very positive. After two years of uncertainty and muted economic activity, businesses were back in action with much enthusiasm and drive to reinvigorate growth. The audience recognised the rapid changes in customer preferences and was truly keen to explore the possibilities of next-generation digital signage. \\n\\n## Scala Offers Comprehensive Digital Signage Solutions\\n\\nScala offers a range of comprehensive digital signage solutions to cater to unique business requirements. Be it a café, retail store, educational institute or healthcare facility, Scala solutions help to push targeted content in real-time, optimise omnichannel marketing tactics and drive powerful customer experiences.\\n\\nFind out more about [Scala solutions](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") and get in touch today!\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"Last week the Scala Japan team presented at Digital Signage Japan 2022 – the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organisations.\\n\\nThe team spoke about the latest digital signage technologies and trends and explained how digital signage enables businesses to distinguish themselves from the competition, create superior customer experiences and drive sales.\\n\\nIn addition, the Scala team introduced several new solutions.\\n\\n### LINQ all-in-one intelligent tablets\\n\\n[LINQ tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ tablets\\") match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment and are optimised for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks, and interactive guided selling solutions.\\n\\n### Lift & Learn\\n\\n<a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimise store display and improve sales conversion.\\n\\n### Smart Fitting Room\\n\\n<a href=\\"https://www.youtube.com/watch?v=Fg4Qq2Wr3rg\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala’s Smart Fitting Rooms</a> make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.\\n\\n## Heightened Interest in Digital Signage\\n\\nThe response was very positive. After two years of uncertainty and muted economic activity, businesses were back in action with much enthusiasm and drive to reinvigorate growth. The audience recognised the rapid changes in customer preferences and was truly keen to explore the possibilities of next-generation digital signage. \\n\\n## Scala Offers Comprehensive Digital Signage Solutions\\n\\nScala offers a range of comprehensive digital signage solutions to cater to unique business requirements. Be it a café, retail store, educational institute or healthcare facility, Scala solutions help to push targeted content in real-time, optimise omnichannel marketing tactics and drive powerful customer experiences.\\n\\nFind out more about [Scala solutions](https://www.scala.com/in/ \\"Digital Signage Solutions\\") and get in touch today!\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"2022年6月15日～17日、幕張メッセで開催されたデジタルサイネージジャパン2022は、革新的なデジタルコミュニケーションのハードウェア、ソフトウェアそしてサービスを最新の市場動向とともに紹介する国内最大級のイベントして開催され、好評のうちに幕をとじました。現在、7月1日まで、オンラインでの開催を行っております。\\n\\nワールドワイドでデジタルサイネージソリューションを展開するScalaでは、日本顧客へ向けた最新のデジタルサイネージ技術とともにコンテンツの国内外の違いや制作にあたってのポイントから、デジタルサイネージがいかに企業を競合から差別化し、優れた顧客体験を提供し、売上へと結びつけるかにいたるまでのさまざまなトレンドを最終日のセミナー枠にてご紹介させていただきました。ご参加いただけなかった皆様におかれましては、ぜひオンラインで、Scalaセミナーをご視聴ください。\\n\\n今回40分の枠の中で説明しきれなかったいくつかのソリューションを改めましてここでご紹介させていただきます。\\n\\n## LINQ オールインワン インテリジェント タブレット\\n[LINQタブレットは、](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/)パワフルなパフォーマンスと頑丈なデザインにより、最高クラスの没入型デジタル体験を提供します。POS、デジタルカタログ、デジタルサイネージ、セルフサービスキオスク、インタラクティブ・ガイドセリング・ソリューションなど、使う用途にあわせて最適化されています。\\n\\n## Lift & Learn\\n<a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learnは、</a>お客様に魅力的でパーソナライズされたショッピング体験を提供するインタラクティブなソリューションです。気になる商品を持ち上げると、その商品の情報が即座にスクリーンに表示され、お客様は店員の説明を待つことなく商品について詳しく知ることができるだけでなく、商品比較を簡単です。\\n\\nお客様のアクションはマーケットデータとして収集され、その分析結果は、店舗ディスプレイの最適化や、販売転換の改善検討に活かされます。\\n\\n## Smart Fitting Room（スマートフィッティングルーム）\\nScalaが今年着目した空間は、試着室。<a href=\\"https://www.youtube.com/watch?v=Fg4Qq2Wr3rg\\" rel=\\"nofollow\\" target=\\"_blank\\">ScalaのSmart Fitting Room</a>（スマートフィッティングルーム）は、試着室の体験を手間なく楽しくすることで、顧客体験の向上と購入コンバージョンの増加を支援します。各試着室に設置されている呼び出しブザーで、スタッフへの連絡が即座に行え、画面と音声でスタッフとのコミュニケーションを円滑におこなうことができます。\\n\\n## デジタルサイネージへの関心の高まり\\nデジタルサイネージへの意識の高まりは、Scalaにとっても予想を超えたものでした。この2年間の不確実性と経済活動の停滞を経て、企業は成長を再活性化させるために多くの熱意と意欲を持って活動の再開をはじめました。その間に一般消費者のニーズは変化を遂げ、新たな取り組みへの期待感が大きくなってきたのです。Scalaは、次世代デジタルサイネージの可能性を追求することを強く望んでいるのだと感じています。\\n\\n## Scalaが提供するデジタルサイネージの包括的なソリューション\\nScalaは、独自のビジネス要件に対応する包括的なデジタルサイネージソリューションを幅広く提供しています。カフェ、小売店、教育機関、医療施設など、Scalaのソリューションは、ターゲットコンテンツをリアルタイムでプッシュ配信し、オムニチャネルマーケティング戦術を最適化することで、強力な顧客体験を実現します。\\n\\nより詳しい情報は、弊社サイト[Scala solutions](https://www.scala.com/jp/ \\"Digital Signage Solutions\\") やお問い合わせよりご連絡ください。-\\n\\n<p><strong>各SNSへのフォローもお待ちしています:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Last week the Scala Japan team presented at Digital Signage Japan 2022 – the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organisations.\\n\\nThe team spoke about the latest digital signage technologies and trends and explained how digital signage enables businesses to distinguish themselves from the competition, create superior customer experiences and drive sales.\\n\\nIn addition, the Scala team introduced several new solutions.\\n\\n### LINQ all-in-one intelligent tablets\\n\\n[LINQ tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ tablets\\") match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment and are optimised for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks, and interactive guided selling solutions.\\n\\n### Lift & Learn\\n\\n<a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimise store display and improve sales conversion.\\n\\n### Smart Fitting Room\\n\\n<a href=\\"https://www.youtube.com/watch?v=Fg4Qq2Wr3rg\\" rel=\\"nofollow\\" target=\\"_blank\\">Scala’s Smart Fitting Rooms</a> make the fitting room experience hassle-free and enjoyable, helping retailers to improve the customer experience and increase purchase conversions. Each fitting room is equipped with a physical buzzer. Customers can request for assistance while in the fitting room by simply pressing the buzzer, which sends an instant notification (on-screen and audio) to staff.\\n\\n## Heightened Interest in Digital Signage\\n\\nThe response was very positive. After two years of uncertainty and muted economic activity, businesses were back in action with much enthusiasm and drive to reinvigorate growth. The audience recognised the rapid changes in customer preferences and was truly keen to explore the possibilities of next-generation digital signage. \\n\\n## Scala Offers Comprehensive Digital Signage Solutions\\n\\nScala offers a range of comprehensive digital signage solutions to cater to unique business requirements. Be it a café, retail store, educational institute or healthcare facility, Scala solutions help to push targeted content in real-time, optimise omnichannel marketing tactics and drive powerful customer experiences.\\n\\nFind out more about [Scala solutions](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") and get in touch today!\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Hv6uAngQPcHcmgBMz6zW3"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:","ja":"お問い合わせ:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4dedWjuWdFzZN0fTmXSlvz","type":"Entry","createdAt":"2022-06-24T05:58:52.827Z","updatedAt":"2022-06-24T06:04:13.066Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Level Up Your Fun Zone with Digital Signage"},"slug":{"en-US":"level-up-your-fun-zone-with-digital-signage","ja":"level-up-your-fun-zone-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7bIKCJ3vUotHA8T3JwoAbV"}}},"startDate":{"en-US":"2022-06-24T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"‘Fun zones’, also known as indoor entertainment, family entertainment or game centres, are seeing a resurgence in popularity post-pandemic. The global family and indoor entertainment centre market is expected to generate <a href=\\"https://www.prnewswire.com/news-releases/familyindoor-entertainment-centers-market-to-generate-69-55-bn-globally-by-2030-at-10-9-cagr-allied-market-research-301488429.html\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $69.55bn</a> by 2030 with a CAGR of 10.9% from 2021 to 2030. With many centres located inside shopping malls, Asia-Pacific is projected to see the fastest CAGR of 12.1% due to the rapidly rising number of malls in countries such as India and China. The AR and VR gaming zones segment is expected to see the highest growth, with an estimated CAGR of 12.3% during the forecast period.\\n\\nOne of the most prominent factors driving growth is that modern centres are focused on creating experiences that cater for the whole family. Modern fun zones have evolved from small game arcades to large, sprawling centres with many attractions including gaming consoles and video games, indoor playgrounds, children\'s rides and virtual & augmented reality activities, along with food and beverage offerings and opportunities for participatory play.\\n\\nCreating engaging digital experiences will be a key driving factor in the success of indoor entertainment centres in the coming years. So, how can [digital signage solutions for fun zones](https://www.scala.com/au/industries/entertainment/ \\"Entertainment digital signage solutions for fun zones\\") help drive these experiences? Here are several ways.\\n\\n## Queue management\\n\\nStudies show that digital signage can help reduce perceived wait times by 35%. Poor queueing experiences can negatively affect perception of a business, and this is especially the case regarding amusement venues like fun zones. No one enjoys waiting in line, but __smart queue management for indoor entertainment centres__ and fun zones can help alleviate some of the frustration. For busy centres with in-demand attractions, __virtual queueing__ and online ticketing may allow guests to reserve and hold their place in line, and be notified when their desired ride, game or attraction becomes available. Time spent waiting in a physical line becomes time that can be spent visiting the snack bar or checking out another attraction. Digital signage placed strategically where people are waiting in line can also be used to play advertising and video content to entertain guests as they wait.\\n\\n## Digital leaderboards\\n\\nEveryone likes to feel like a winner. Competition is an integral part of the fun zone experience, whether it’s dominating at ten-pin bowling or becoming the champion in a VR game. __Digital leaderboards__ prominently displayed through the venue can be used to display game champions, giving them an ego boost while stimulating a sense of competitive spirit.\\n\\n## Video and music entertainment\\n\\nLighting, sound and visuals play a huge part in the fun zone experience. This is where digital signage can really shine. For example, giant videowalls can display 4k video content, clever, eye-catching motion graphics and animations and popular music videos, while other cleverly placed screen configurations can add colour and movement to the centre and add to the sense of excitement and thrill.\\n\\n## Social walls\\n\\nMake the fun zone experience a social one by integrating [social media videowalls](https://www.scala.com/au/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/ \\"social media videowalls\\"). Indoor entertainment centres can use social media walls to create a fun way for guests to share their experience, through displaying a live stream of recent posts from Instagram, Twitter and other platforms. Social walls can be used to highlight positive customer reviews, game champions and images and video of people having a great time at the venue. Venues can also run fun social media competitions to encourage guests to post about their experience on social media, leading to greater brand recognition and awareness. \\n\\n![Fun Zone Social Videowalls](//images.ctfassets.net/lx4pzcb22oh0/378HTv7lXiK6MstUeDLZZv/3cd66e16bec77a3eab4ca057fb8cc115/Entertainment-Digital-Signage.png)\\n\\n## Advertising\\n\\nDigital signage and advertising go hand in hand, and fun zones can leverage digital signage to advertise new games and in-house attractions, special promotions and deals, and upcoming game competitions in an eye-catching way. Digital screens can also be used to advertise the venue’s food and beverage offerings and draw attention to quiet zones, restrooms and other facilities.\\n\\n## Snack bar digital menu boards\\n\\nMost modern indoor entertainment centres have a food and beverage offerings to increase their appeal. With the rest of the venue reaping the benefits of digital signage, the in-house snack bar should not be neglected. Digital menu boards are an efficient and attractive way to display food offerings, promote special offers and combo deals and drive appetite and desire. Fun and games create hungry guests, and digital menu boards can make the ordering process easy and help customers make quick purchase decisions. Digital menu boards have also been shown to increase average spending in restaurant settings, and so can be a clever way for fun zone centres to generate extra revenue.\\n\\n### Level up your fun zone with Scala digital signage\\n\\nScala has helped many brands across the entertainment industry transform the customer experience. Scala helps entertainment venues to improve the guest experience, drive sales and engagement, and improve operational efficiency. Find out more [here](https://www.scala.com/au/industries/entertainment/ \\"Entertainment Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"‘Fun zones’, also known as indoor entertainment, family entertainment or game centres, are seeing a resurgence in popularity post-pandemic. The global family and indoor entertainment centre market is expected to generate <a href=\\"https://www.prnewswire.com/news-releases/familyindoor-entertainment-centers-market-to-generate-69-55-bn-globally-by-2030-at-10-9-cagr-allied-market-research-301488429.html\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $69.55bn</a> by 2030 with a CAGR of 10.9% from 2021 to 2030. With many centres located inside shopping malls, Asia-Pacific is projected to see the fastest CAGR of 12.1% due to the rapidly rising number of malls in countries such as India and China. The AR and VR gaming zones segment is expected to see the highest growth, with an estimated CAGR of 12.3% during the forecast period.\\n\\nOne of the most prominent factors driving growth is that modern centres are focused on creating experiences that cater for the whole family. Modern fun zones have evolved from small game arcades to large, sprawling centres with many attractions including gaming consoles and video games, indoor playgrounds, children\'s rides and virtual & augmented reality activities, along with food and beverage offerings and opportunities for participatory play.\\n\\nCreating engaging digital experiences will be a key driving factor in the success of indoor entertainment centres in the coming years. So, how can [digital signage solutions for fun zones](https://www.scala.com/sg/industries/entertainment/ \\"Entertainment digital signage solutions for fun zones\\") help drive these experiences? Here are several ways.\\n\\n## Queue management\\n\\nStudies show that digital signage can help reduce perceived wait times by 35%. Poor queueing experiences can negatively affect perception of a business, and this is especially the case regarding amusement venues like fun zones. No one enjoys waiting in line, but smart __queue management for indoor entertainment centres__ and fun zones can help alleviate some of the frustration. For busy centres with in-demand attractions, __virtual queueing__ and online ticketing may allow guests to reserve and hold their place in line, and be notified when their desired ride, game or attraction becomes available. Time spent waiting in a physical line becomes time that can be spent visiting the snack bar or checking out another attraction. Digital signage placed strategically where people are waiting in line can also be used to play advertising and video content to entertain guests as they wait.\\n\\n## Digital leaderboards\\n\\nEveryone likes to feel like a winner. Competition is an integral part of the fun zone experience, whether it’s dominating at ten-pin bowling or becoming the champion in a VR game. __Digital leaderboards__ prominently displayed through the venue can be used to display game champions, giving them an ego boost while stimulating a sense of competitive spirit.\\n\\n## Video and music entertainment\\n\\nLighting, sound and visuals play a huge part in the fun zone experience. This is where digital signage can really shine. For example, giant videowalls can display 4k video content, clever, eye-catching motion graphics and animations and popular music videos, while other cleverly placed screen configurations can add colour and movement to the centre and add to the sense of excitement and thrill.\\n\\n## Social walls\\n\\nMake the fun zone experience a social one by integrating [social media videowalls](https://www.scala.com/sg/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/ \\"social media videowalls\\"). Indoor entertainment centres can use social media walls to create a fun way for guests to share their experience, through displaying a live stream of recent posts from Instagram, Twitter and other platforms. Social walls can be used to highlight positive customer reviews, game champions and images and video of people having a great time at the venue. Venues can also run fun social media competitions to encourage guests to post about their experience on social media, leading to greater brand recognition and awareness. \\n\\n![Fun Zone Social Videowalls](//images.ctfassets.net/lx4pzcb22oh0/378HTv7lXiK6MstUeDLZZv/3cd66e16bec77a3eab4ca057fb8cc115/Entertainment-Digital-Signage.png)\\n\\n## Advertising\\n\\nDigital signage and advertising go hand in hand, and fun zones can leverage digital signage to advertise new games and in-house attractions, special promotions and deals, and upcoming game competitions in an eye-catching way. Digital screens can also be used to advertise the venue’s food and beverage offerings and draw attention to quiet zones, restrooms and other facilities.\\n\\n## Snack bar digital menu boards\\n\\nMost modern indoor entertainment centres have a food and beverage offerings to increase their appeal. With the rest of the venue reaping the benefits of digital signage, the in-house snack bar should not be neglected. Digital menu boards are an efficient and attractive way to display food offerings, promote special offers and combo deals and drive appetite and desire. Fun and games create hungry guests, and digital menu boards can make the ordering process easy and help customers make quick purchase decisions. Digital menu boards have also been shown to increase average spending in restaurant settings, and so can be a clever way for fun zone centres to generate extra revenue.\\n\\n### Level up your fun zone with Scala digital signage\\n\\nScala has helped many brands across the entertainment industry transform the customer experience. Scala helps entertainment venues to improve the guest experience, drive sales and engagement, and improve operational efficiency. Find out more [here](https://www.scala.com/sg/industries/entertainment/ \\"Entertainment Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"‘Fun zones’, also known as indoor entertainment, family entertainment or game centres, are seeing a resurgence in popularity post-pandemic. The global family and indoor entertainment centre market is expected to generate <a href=\\"https://www.prnewswire.com/news-releases/familyindoor-entertainment-centers-market-to-generate-69-55-bn-globally-by-2030-at-10-9-cagr-allied-market-research-301488429.html\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $69.55bn</a> by 2030 with a CAGR of 10.9% from 2021 to 2030. With many centres located inside shopping malls, Asia-Pacific is projected to see the fastest CAGR of 12.1% due to the rapidly rising number of malls in countries such as India and China. The AR and VR gaming zones segment is expected to see the highest growth, with an estimated CAGR of 12.3% during the forecast period.\\n\\nOne of the most prominent factors driving growth is that modern centres are focused on creating experiences that cater for the whole family. Modern fun zones have evolved from small game arcades to large, sprawling centres with many attractions including gaming consoles and video games, indoor playgrounds, children\'s rides and virtual & augmented reality activities, along with food and beverage offerings and opportunities for participatory play.\\n\\nCreating engaging digital experiences will be a key driving factor in the success of indoor entertainment centres in the coming years. So, how can [digital signage solutions for fun zones](https://www.scala.com/in/industries/entertainment/ \\"Entertainment digital signage solutions for fun zones\\") help drive these experiences? Here are several ways.\\n\\n## Queue management\\n\\nStudies show that digital signage can help reduce perceived wait times by 35%. Poor queueing experiences can negatively affect perception of a business, and this is especially the case regarding amusement venues like fun zones. No one enjoys waiting in line, but __smart queue management for indoor entertainment centres__ and fun zones can help alleviate some of the frustration. For busy centres with in-demand attractions, __virtual queueing__ and online ticketing may allow guests to reserve and hold their place in line, and be notified when their desired ride, game or attraction becomes available. Time spent waiting in a physical line becomes time that can be spent visiting the snack bar or checking out another attraction. Digital signage placed strategically where people are waiting in line can also be used to play advertising and video content to entertain guests as they wait.\\n\\n## Digital leaderboards\\n\\nEveryone likes to feel like a winner. Competition is an integral part of the fun zone experience, whether it’s dominating at ten-pin bowling or becoming the champion in a VR game. __Digital leaderboards__ prominently displayed through the venue can be used to display game champions, giving them an ego boost while stimulating a sense of competitive spirit.\\n\\n## Video and music entertainment\\n\\nLighting, sound and visuals play a huge part in the fun zone experience. This is where digital signage can really shine. For example, giant videowalls can display 4k video content, clever, eye-catching motion graphics and animations and popular music videos, while other cleverly placed screen configurations can add colour and movement to the centre and add to the sense of excitement and thrill.\\n\\n## Social walls\\n\\nMake the fun zone experience a social one by integrating [social media videowalls](https://www.scala.com/in/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/ \\"social media videowalls\\"). Indoor entertainment centres can use social media walls to create a fun way for guests to share their experience, through displaying a live stream of recent posts from Instagram, Twitter and other platforms. Social walls can be used to highlight positive customer reviews, game champions and images and video of people having a great time at the venue. Venues can also run fun social media competitions to encourage guests to post about their experience on social media, leading to greater brand recognition and awareness. \\n\\n![Fun Zone Social Videowalls](//images.ctfassets.net/lx4pzcb22oh0/378HTv7lXiK6MstUeDLZZv/3cd66e16bec77a3eab4ca057fb8cc115/Entertainment-Digital-Signage.png)\\n\\n## Advertising\\n\\nDigital signage and advertising go hand in hand, and fun zones can leverage digital signage to advertise new games and in-house attractions, special promotions and deals, and upcoming game competitions in an eye-catching way. Digital screens can also be used to advertise the venue’s food and beverage offerings and draw attention to quiet zones, restrooms and other facilities.\\n\\n## Snack bar digital menu boards\\n\\nMost modern indoor entertainment centres have a food and beverage offerings to increase their appeal. With the rest of the venue reaping the benefits of digital signage, the in-house snack bar should not be neglected. Digital menu boards are an efficient and attractive way to display food offerings, promote special offers and combo deals and drive appetite and desire. Fun and games create hungry guests, and digital menu boards can make the ordering process easy and help customers make quick purchase decisions. Digital menu boards have also been shown to increase average spending in restaurant settings, and so can be a clever way for fun zone centres to generate extra revenue.\\n\\n### Level up your fun zone with Scala digital signage\\n\\nScala has helped many brands across the entertainment industry transform the customer experience. Scala helps entertainment venues to improve the guest experience, drive sales and engagement, and improve operational efficiency. Find out more [here](https://www.scala.com/in/industries/entertainment/ \\"Entertainment Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"‘Fun zones’, also known as indoor entertainment, family entertainment or game centres, are seeing a resurgence in popularity post-pandemic. The global family and indoor entertainment centre market is expected to generate <a href=\\"https://www.prnewswire.com/news-releases/familyindoor-entertainment-centers-market-to-generate-69-55-bn-globally-by-2030-at-10-9-cagr-allied-market-research-301488429.html\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $69.55bn</a> by 2030 with a CAGR of 10.9% from 2021 to 2030. With many centres located inside shopping malls, Asia-Pacific is projected to see the fastest CAGR of 12.1% due to the rapidly rising number of malls in countries such as India and China. The AR and VR gaming zones segment is expected to see the highest growth, with an estimated CAGR of 12.3% during the forecast period.\\n\\nOne of the most prominent factors driving growth is that modern centres are focused on creating experiences that cater for the whole family. Modern fun zones have evolved from small game arcades to large, sprawling centres with many attractions including gaming consoles and video games, indoor playgrounds, children\'s rides and virtual & augmented reality activities, along with food and beverage offerings and opportunities for participatory play.\\n\\nCreating engaging digital experiences will be a key driving factor in the success of indoor entertainment centres in the coming years. So, how can [digital signage solutions for fun zones](https://www.scala.com/jp/industries/entertainment/ \\"Entertainment digital signage solutions for fun zones\\") help drive these experiences? Here are several ways.\\n\\n## Queue management\\n\\nStudies show that digital signage can help reduce perceived wait times by 35%. Poor queueing experiences can negatively affect perception of a business, and this is especially the case regarding amusement venues like fun zones. No one enjoys waiting in line, but __smart queue management for indoor entertainment centres__ and fun zones can help alleviate some of the frustration. For busy centres with in-demand attractions, __virtual queueing__ and online ticketing may allow guests to reserve and hold their place in line, and be notified when their desired ride, game or attraction becomes available. Time spent waiting in a physical line becomes time that can be spent visiting the snack bar or checking out another attraction. Digital signage placed strategically where people are waiting in line can also be used to play advertising and video content to entertain guests as they wait.\\n\\n## Digital leaderboards\\n\\nEveryone likes to feel like a winner. Competition is an integral part of the fun zone experience, whether it’s dominating at ten-pin bowling or becoming the champion in a VR game. __Digital leaderboards__ prominently displayed through the venue can be used to display game champions, giving them an ego boost while stimulating a sense of competitive spirit.\\n\\n## Video and music entertainment\\n\\nLighting, sound and visuals play a huge part in the fun zone experience. This is where digital signage can really shine. For example, giant videowalls can display 4k video content, clever, eye-catching motion graphics and animations and popular music videos, while other cleverly placed screen configurations can add colour and movement to the centre and add to the sense of excitement and thrill.\\n\\n## Social walls\\n\\nMake the fun zone experience a social one by integrating [social media videowalls](https://www.scala.com/jp/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/ \\"social media videowalls\\"). Indoor entertainment centres can use social media walls to create a fun way for guests to share their experience, through displaying a live stream of recent posts from Instagram, Twitter and other platforms. Social walls can be used to highlight positive customer reviews, game champions and images and video of people having a great time at the venue. Venues can also run fun social media competitions to encourage guests to post about their experience on social media, leading to greater brand recognition and awareness. \\n\\n![Fun Zone Social Videowalls](//images.ctfassets.net/lx4pzcb22oh0/378HTv7lXiK6MstUeDLZZv/3cd66e16bec77a3eab4ca057fb8cc115/Entertainment-Digital-Signage.png)\\n\\n## Advertising\\n\\nDigital signage and advertising go hand in hand, and fun zones can leverage digital signage to advertise new games and in-house attractions, special promotions and deals, and upcoming game competitions in an eye-catching way. Digital screens can also be used to advertise the venue’s food and beverage offerings and draw attention to quiet zones, restrooms and other facilities.\\n\\n## Snack bar digital menu boards\\n\\nMost modern indoor entertainment centres have a food and beverage offerings to increase their appeal. With the rest of the venue reaping the benefits of digital signage, the in-house snack bar should not be neglected. Digital menu boards are an efficient and attractive way to display food offerings, promote special offers and combo deals and drive appetite and desire. Fun and games create hungry guests, and digital menu boards can make the ordering process easy and help customers make quick purchase decisions. Digital menu boards have also been shown to increase average spending in restaurant settings, and so can be a clever way for fun zone centres to generate extra revenue.\\n\\n### Level up your fun zone with Scala digital signage\\n\\nScala has helped many brands across the entertainment industry transform the customer experience. Scala helps entertainment venues to improve the guest experience, drive sales and engagement, and improve operational efficiency. Find out more [here](https://www.scala.com/jp/industries/entertainment/ \\"Entertainment Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"‘Fun zones’, also known as indoor entertainment, family entertainment or game centres, are seeing a resurgence in popularity post-pandemic. The global family and indoor entertainment centre market is expected to generate <a href=\\"https://www.prnewswire.com/news-releases/familyindoor-entertainment-centers-market-to-generate-69-55-bn-globally-by-2030-at-10-9-cagr-allied-market-research-301488429.html\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $69.55bn</a> by 2030 with a CAGR of 10.9% from 2021 to 2030. With many centres located inside shopping malls, Asia-Pacific is projected to see the fastest CAGR of 12.1% due to the rapidly rising number of malls in countries such as India and China. The AR and VR gaming zones segment is expected to see the highest growth, with an estimated CAGR of 12.3% during the forecast period.\\n\\nOne of the most prominent factors driving growth is that modern centres are focused on creating experiences that cater for the whole family. Modern fun zones have evolved from small game arcades to large, sprawling centres with many attractions including gaming consoles and video games, indoor playgrounds, children\'s rides and virtual & augmented reality activities, along with food and beverage offerings and opportunities for participatory play.\\n\\nCreating engaging digital experiences will be a key driving factor in the success of indoor entertainment centres in the coming years. So, how can [digital signage solutions for fun zones](https://www.scala.com/sg/industries/entertainment/ \\"Entertainment digital signage solutions for fun zones\\") help drive these experiences? Here are several ways.\\n\\n## Queue management\\n\\nStudies show that digital signage can help reduce perceived wait times by 35%. Poor queueing experiences can negatively affect perception of a business, and this is especially the case regarding amusement venues like fun zones. No one enjoys waiting in line, but __smart queue management for indoor entertainment centres__ and fun zones can help alleviate some of the frustration. For busy centres with in-demand attractions, __virtual queueing__ and online ticketing may allow guests to reserve and hold their place in line, and be notified when their desired ride, game or attraction becomes available. Time spent waiting in a physical line becomes time that can be spent visiting the snack bar or checking out another attraction. Digital signage placed strategically where people are waiting in line can also be used to play advertising and video content to entertain guests as they wait.\\n\\n## Digital leaderboards\\n\\nEveryone likes to feel like a winner. Competition is an integral part of the fun zone experience, whether it’s dominating at ten-pin bowling or becoming the champion in a VR game. __Digital leaderboards__ prominently displayed through the venue can be used to display game champions, giving them an ego boost while stimulating a sense of competitive spirit.\\n\\n## Video and music entertainment\\n\\nLighting, sound and visuals play a huge part in the fun zone experience. This is where digital signage can really shine. For example, giant videowalls can display 4k video content, clever, eye-catching motion graphics and animations and popular music videos, while other cleverly placed screen configurations can add colour and movement to the centre and add to the sense of excitement and thrill.\\n\\n## Social walls\\n\\nMake the fun zone experience a social one by integrating [social media videowalls](https://www.scala.com/sg/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/ \\"social media videowalls\\"). Indoor entertainment centres can use social media walls to create a fun way for guests to share their experience, through displaying a live stream of recent posts from Instagram, Twitter and other platforms. Social walls can be used to highlight positive customer reviews, game champions and images and video of people having a great time at the venue. Venues can also run fun social media competitions to encourage guests to post about their experience on social media, leading to greater brand recognition and awareness. \\n\\n![Fun Zone Social Videowalls](//images.ctfassets.net/lx4pzcb22oh0/378HTv7lXiK6MstUeDLZZv/3cd66e16bec77a3eab4ca057fb8cc115/Entertainment-Digital-Signage.png)\\n\\n## Advertising\\n\\nDigital signage and advertising go hand in hand, and fun zones can leverage digital signage to advertise new games and in-house attractions, special promotions and deals, and upcoming game competitions in an eye-catching way. Digital screens can also be used to advertise the venue’s food and beverage offerings and draw attention to quiet zones, restrooms and other facilities.\\n\\n## Snack bar digital menu boards\\n\\nMost modern indoor entertainment centres have a food and beverage offerings to increase their appeal. With the rest of the venue reaping the benefits of digital signage, the in-house snack bar should not be neglected. Digital menu boards are an efficient and attractive way to display food offerings, promote special offers and combo deals and drive appetite and desire. Fun and games create hungry guests, and digital menu boards can make the ordering process easy and help customers make quick purchase decisions. Digital menu boards have also been shown to increase average spending in restaurant settings, and so can be a clever way for fun zone centres to generate extra revenue.\\n\\n### Level up your fun zone with Scala digital signage\\n\\nScala has helped many brands across the entertainment industry transform the customer experience. Scala helps entertainment venues to improve the guest experience, drive sales and engagement, and improve operational efficiency. Find out more [here](https://www.scala.com/sg/industries/entertainment/ \\"Entertainment Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"hsZGU43LVESdiDU6sB2JU"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"24otVBIGrASDiEQuzVR9pX","type":"Entry","createdAt":"2022-06-22T18:32:30.111Z","updatedAt":"2022-06-24T03:35:10.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Applying Customer Insights to Stores"},"slug":{"en-US":"applying-customer-insights-to-stores","ja":"applying-customer-insights-to-stores"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"NJS4lKHppKJJYobjcOmDk"}}},"startDate":{"en-US":"2022-06-22T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"By Kelly Amaroso"},"description":{"en-US":"I read through an interesting study that hit my inbox via Retail TouchPoints. It provided current customer insights around online shopping search, specifically for apparel. The survey looked at the opinions, preferences and behaviors of 800 shoppers, coming to the conclusion that despite the overwhelming number of people who shop online, there are challenges that need to be addressed, as well as opportunities for physical stores to attract the ecommerce crowd. \\n\\nReading the findings, I’m seeing that clear communication throughout the online shopping journey is missing, despite having a captive audience. Businesses can have shopper analytics but still lack the ability to translate analytics into customer insights. For instance, after browsing online, shoppers were frustrated by trying to add an item to their cart, only to learn that it’s low in stock or on back order. This is not unique to online shopping of course, with supply hurdles tripping up brick and mortar stores as well. \\n\\n## Demonstrating Customer Insights to In-Store Shoppers\\n\\nHowever, in-store digital signage presents an opportunity to bring the best of ecommerce into the store. There are low-cost solutions, such as cameras and sensors, that are relatively low effort but give deep insights about in-store shoppers. With the right strategy in place, these insights lead to relevant, even personalized suggestions on digital displays — this can be any digital display including large format displays, tablets and mobile devices. Why show Shopper A inexpensive men’s accessories when, as a loyal customer, she’s “known” to spend most of her time in high end women’s footwear and the kid’s department. Analytics will show the success of these messages, and the digital signs will allow you to adjust and optimize on the fly. A win for the shopper — the messages made sense and were relevant. And a win for the retailer — higher sales and greater customer satisfaction, which of course leads to loyalty. \\n\\n### Personalized Recommendations\\n\\nOne of the major benefits of in-person shopping is that it’s tactile — shoppers can interact with the product seeing how it feels, how it looks when worn, what the true color is. Being able to interact with the product while getting relevant suggestions or complementary items enhances the shopping experience and surpasses the benefit of shopping online. This is particularly true with loyalty customers — having knowledge of their preferences, dislikes and behaviors allows for true personalization. \\n\\nAt times, shoppers are loyal to a certain type or brand of apparel; I know I won’t easily divert from purchasing my next pair of Nike Air Zoom running shoes. But even then, if my size or style is out of stock, relevant suggestions, substitutions or add-on products are often welcome. And the majority of shoppers agree with this sentiment. It’s even frustrating to shoppers when the suggestions aren’t relevant enough. In fact, 76% of those surveyed said that they’ll “sometimes or always buy a substitute, even if they’re shopping with a specific apparel item in mind.” \\n\\nThis all circles back to clear reflection of customer insights. Content, messaging and information on in-store digital signage can be updated in real time manually, or with the right strategy in place, have any amount of triggers that fire off updates to what’s displayed. This can involve near term factors such as current promotions or sales, but it can also bring in conditional factors like in-store demographics, weather, available sales associates, current inventory and more. \\n\\n### Exceptional Store Pickup\\n\\nOnto receiving the product. According to the same report, 86% of shoppers prefer to have online purchases delivered to their home versus picking up in the store. Ease of pickup, clarity at pickup and speed of service surely play a role in this customer insight. One of the major benefits of in-store shopping is the immediacy of receiving your purchase. No waiting, no tracking of packages. But the order pickup process can vary across locations, leading to frustration (ever see order pickup coupled with the customer service desk?), and in general can be a confusing gray area. But BOPIS, curbside pickup and receiving items in the store is still popular, so now is the time to solve the in-store pickup process so it’s a more appealing option. Consistently, the majority of BOPIS customers make additional purchases when picking up their items. In-store order pickup can avoid the dreaded “abandoned cart” with ecommerce as well. \\n\\nThe digital solutions vary to meet your order pickup goals. Despite modernizing the experience, digital displays allow you to communicate pickup procedures, shoppers’ places in the queue, order confirmation, wait times and more inside and outside the store at curbside. Self-service or check-in kiosks deliver automation that frees up sales associates for order preparation or other customer experience-focused jobs. \\n\\nAlthough this survey didn’t go into product discovery and price checking, it’s certainly worth noting how digital plays a role in the store. The shopping experience in the store can be significantly enhanced with digital solutions such as in-aisle or end cap tablets that shoppers — most of whom are certainly tech savvy — can use to look up curated reviews, recommendations, where to locate the product on the shelf and scan an item for an accurate price check. \\n\\nAs online challenges grow, there are many opportunities for in-store engagement with shoppers who are returning to stores but whose expectations have changed. Check out some of our case studies and see how forward thinking brands such as <a href=\\"https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/\\" target=\\"blank\\"> Kiehl’s</a> and <a href=\\"https://www.scala.com/en/casestudies/lego-r-trafford-centre/\\" target=\\"blank\\"> LEGO</a> are responding to customer insights with in-store digital signage. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Yzr2CTyX9uPIOgYQL4zjN"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5TTcZYxx8bEzIAnQZKawwc","type":"Entry","createdAt":"2022-02-10T14:40:33.082Z","updatedAt":"2022-06-23T12:11:52.877Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Assisted Selling Kiosk at NRF"},"slug":{"en-US":"scala-assisted-selling-kiosk-at-nrf"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7qS601GjOprgMjk0wNPPVZ"}}},"startDate":{"en-US":"2022-02-10T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"## ASK from Scala\\n\\nScala technology was on display at the US’s biggest retail trade show of the year, the National Retail Federation’s Big Show 2022, last month as part of the STRATACACHE booth. The teams traveled to New York to demonstrate the ways in which digital solutions can help brands offer a more personalized, relevant and convenient experience to their customers. \\n\\nI usually start off the new year heading over to the NRF show, checking out what’s new with experiential shopping and retail digital display, and checking in with the US-based marketing, services and retail teams. While I wasn’t able to attend the 2022 show in person, there are some great videos, photos and conversations that came out of the event. Some major themes examine tactical challenges such as lack of labor, keeping up with ecommerce, guided selling, safety, automation, efficiency and supply chain. \\n\\n## Guided Selling with the ASK Fixture\\n\\nOne of the key digital solutions presented at NRF was the Assisted Selling Kiosk, or ASK™ for short. A retail digital display offering personalized experiential shopping, ASK is an enhanced version of the lift and learn digital solution that promotes different forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance. \\n\\nTaking the challenges of staffing into account while also amplifying the value of the expertise of team members, ASK allows for product discovery and experiential purchasing without the need for a dedicated sales associate to be located nearby the display or even onsite. \\n\\nOnce a product is selected, the on-screen retail digital display content changes to show the attributes of the product. By selecting a second product, a customer can view information comparing the two products, aiding with selection. A virtual sales associate can also be selected, elevating the experience even further as customers can discuss their queries with a live product expert who could be located at a remote location or another store premises or headquarters. This expert can listen to the specific concerns of the customer and through a live feed and speakers, share their recommendations and offer advice. This information can also be sent via email or text to the customer for their future reference. At NRF, we demonstrated this guided selling solution with the oh so important decision of choosing the perfect wine. Confused about what to serve with roast chicken or lamb? Guided selling through the ASK solution ensures the purchasing experience is positive. Experiential shopping at its finest. \\n\\nThe lift and learn solution works well for brands such as <a href=\\"https://www.scala.com/en/casestudies/an-interactive-digital-solution-at-kiehl-s/\\" target=\\"blank\\"> Kiehl’s</a>, and ASK builds upon the technology and experience, offering brands the ability to make a deeper connection with customers and reinforce the expertise that they hold in their sector. Using retail digital display and signage to create an interactive moment of retail theater means that a wide range of customers can be served. Information can be shown in a variety of languages, useful in tourist-heavy locations that are frequented by people from a variety of countries such as London, Paris or Amsterdam or in travel hubs such as airports. Similarly, the remote expert can be selected based on the language that they speak or their specific area of expertise.\\n\\nIn addition to offering customers a unique experiential shopping trip, where they can learn more about the products and store brand, ASK gives brands an opportunity for customer data collection as analytics on the products picked up and compared, the information requested and the anonymous data of the customers interacting with the kiosk all collated. Experiential shopping solutions such as ASK not only give customers a convenient way to explore a product range and access expert insight but also aids brands in learning more about their customers’ needs. By analyzing the products that are explored or the questions asked by a customer, brands achieve a powerful look at what motivates their customers – their interests, gaps in their product knowledge and what solutions they are looking for. \\n\\nASK was just one of the solutions, available through Scala, that was shown at NRF this <a href=\\"https://www.stratacache.com/en/resources/blogs-&-articles/nrf-2022-post-show-recap/\\" target=\\"blank\\"> year </a> Other solutions that were exhibited included <a href=\\"https://www.walkbase.com/\\" target=\\"blank\\"> Walkbase TREQ </a> as well as many solutions that would suit a variety of retail and QSR brands.\\n\\nIt’s important to note that the experiences and solutions in the booth were a collaborative effort. home grown and fully operational with our own products. Everything was conceptualized, researched, created and executed in-house by our team. Kudos to the US team for a show well done! Additionally, as a global brand, we collaborate globally as well, and our EMEA-based team pitched in directly on the guided selling and ASK. The NRF solutions ran on Scala digital signage software, which can handle delivery at scale. Even much of the hardware used is STRATACACHE’s own — digital media players, Walkbase sensors, LINQ tablets and shelf edge displays.\\n\\nTo find out more about the solutions that we shared at NRF and how they could benefit your business, please get in touch with a member of our team. You can also see Scala technology in action at Integrated Systems Europe (ISE) this May and also at EuroCIS. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3XND6aKn2zQ6Ekeikub5OW"}}},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5vpJTVBfqQbe7JFuTVQSUM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1qtuvr9bKO2lTOdorLJw5o","type":"Entry","createdAt":"2022-01-27T19:43:29.662Z","updatedAt":"2022-06-20T15:53:21.353Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"In Store Digital Signage Predictions for 2022"},"slug":{"en-US":"in-store-digital-signage-predictions-for-2022"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"562jNLi2gYsiAiMhv8v4fN"}}},"startDate":{"en-US":"2022-01-28T09:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Rob Aita"},"description":{"en-US":"In 2020, businesses and even higher education institutions were forced to make a critical decision — adapt or die. But they might not have realized how long that commitment would last. \\n\\nNow, as 2022 kicks off with fitful progress, tentative plans, and significant volatility, businesses are finding themselves taking greater risks so they can differentiate themselves and win market share.\\n\\nTake the quick service restaurant industry’s leap into digital menu boards for instance, or higher education’s rapid integration of remote learning into traditional degree programs. Over the last year, these initiatives have solidified into habit. Customers expect digital options that enhance their purchase journey.\\n## Optimizing Digital Signage for Customers and Businesses\\nNow that many have established digital signage infrastructure, in 2022, we are going to see organizations doing more with their digital signage platforms. The focus will shift to tuning, testing, and discovering additional sources of value from the changes made in 2020 – 2021. \\n### A/B testing to raise digital signage ROI in restaurants and retail\\nDigital signage gives businesses tremendous flexibility to experiment with content. And in any customer-facing industry, the right content can drive significant lift in sales. \\n\\neCommerce websites and Digital Marketing campaigns have used A/B testing for decades to hone in on the best copy and collateral. Fundamentally, A/B testing provides a scientific way for businesses to improve conversion rates by testing out multiple options before selecting the top performer. \\n\\nDigital signage brings the same capability to the store experience. Top quick service and fast casual restaurants, such as Krispy Kreme, have already started to experiment with A/B testing on Digital Menu Boards (DMBs) with demonstrable succession raising digital signage ROI. This is simply a best practice that is in the early stages of adoption for in-store digital signage technology. \\n\\nIn addition to initial successes, technology is also catalyzing adoption in retail, as well. [Smart shelf technology](https://www.scala.com/en/products/hardware/linq-shelf-edge-displays/ \\"Scala LINQ Shelf Edge Displays\\") and in-store analytics allow retailers to deploy signage to the point of purchase and measure impact of content on everything from pathing to basket size. \\n### Smart pickup: In-Store digital signage\\nIn 2021, businesses experimented with omnichannel as a stopgap measure. Services like Buy Online Pickup In Store (BOPIS) and Curbside Pickup continued to spread through the end of 2021. While home delivery is a larger obstacle for many businesses, in-store pickup is achievable and is commonly practiced. Over the course of the pandemic, 4 out of every 10 Americans tried a new shopping channel, and almost 3 out of every 4 who did try a different channel, plan to continue using the service (“The great consumer shift: Ten charts that show how US shopping behavior is changing”). Omnichannel has taken a permanent place in business. \\n\\nAs omnichannel becomes more established, customers expect more streamlined services. There was a lot of development in 2021, but businesses still need to close the loop with digital. Smart Pickup options will provide clear digital labeling and communications regarding order status. This will help save time for employees and customers and ultimately build loyalty in 2022. \\n\\n### Loyalty bridges the gap to customer data\\nLoyalty apps also took off. Top performing quick service restaurants grew subscribers by more than 1 million per month in 2021. Now that the new behavior has been established, these businesses are experimenting with more personalized services and leveraging loyalty to understand their customers on a deeper level. \\n\\nThis trend is driven by a turning point in consumer attitudes toward tracking. Consumers don’t mind giving data to businesses — as long as they receive value in return. \\n\\nIt all ties back to personalization. In order to receive streamlined service, customers must be willing to have their data analyzed and used to deliver more relevant, personalized service. In-store digital signage closes the loop on the personalization experience between mobile and store.\\n### Employee education\\nLabor shortage was another consistent theme in 2021 for retailers and restaurants. Rising wages attracted some to work, but shortages continue into the new year. Businesses are starting to take a deeper look at employment. They are finding new ways to attract, train, engage and retain workers. Digital signage is one.\\n\\nSavvy businesses have always maximized their digital signage investments by delivering different content to screens depending on the time of day. But what happens to displays during off-hours? Businesses are starting to use signage to deliver employee-facing tools and communications. Everything from training videos, to birthdays and work schedules. Displays are being used as endpoints for live business data, which helps automate information delivery. \\n\\nWe expect to see employee-facing displays continue to take off in 2022 as more businesses discover how in-store digital signage can be used for both customer and employee experience.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4XGswxDQKpDQykB1IozKwC"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5eDVdO8a38gC8LjZ6TSQvF","type":"Entry","createdAt":"2022-06-14T10:30:11.196Z","updatedAt":"2022-06-14T12:58:01.065Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Guides Shoppers to the Perfect Father’s Day Gift"},"slug":{"en-US":"how-digital-signage-guides-shoppers-to-the-perfect-father-s-day-gift","ja":"how-digital-signage-guides-shoppers-to-the-perfect-father-s-day-gift"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2D3kP8BQUa6I960TL3F3LB"}}},"startDate":{"en-US":"2022-06-14T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"In preparation for Father\'s Day, customers and retailers alike are getting ready to honour their fathers. With consumers in the United States expected to spend nearly <a href=\\"https://nrf.com/media-center/press-releases/consumers-spend-20-billion-fathers-day-gifts\\" rel=\\"nofollow\\" target=\\"_blank\\">$20 billion on gifts</a> and other items for Father\'s Day this year, it is evident that retail stores receive a boost from Father’s Day spending.\\n\\nWhile ‘high demand’ is indeed a positive sign, you can\'t ignore the competition. Many retail stores compete to win customers and make more profits this year. So, how do retailers distinguish themselves and stand out? How do they attract and engage shoppers this coming Father\'s Day?\\n\\nBesides the ability to tune into the unique needs of customers, retailers can consider enhancing the in-store experience by leveraging __Father’s Day digital signage__.\\n\\n## How does Digital Signage Help and Guide Shoppers?\\n\\nDigital signage influences shoppers’ purchase decisions right at the point of purchase. Instore digital signage that displays popular products for fathers and the latest promotions offers suggestions to shoppers who are clueless about what to buy. Other retail digital signage solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> that facilitate product comparison and discovery help shoppers nail the right product to purchase. \\n\\nMeanwhile, retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; they also enable brands to create an “endless aisle” for shoppers, giving them the ability to buy products online that are not available in-store and thereby avoiding potential customer walkouts.\\n\\nIn addition, an in-store video wall featuring real-time product reviews helps shoppers to understand the products better by hearing feedback from product users.\\n\\n## Tips for Retail Digital Signage for Father’s Day\\n\\nHere we suggest several ways that retailers can utilise [retail digital signage](https://www.scala.com/au/industries/retail/ \\"retail digital signage\\") to capture more sales this year:\\n\\n### Curate dad-centric merchandise\\n\\nFirst, retailers need to showcase dad-centric merchandise. The most popular gift categories for Father’s Day include:\\n\\n●\\tPersonal care\\n●\\tGadgets\\n●\\tHome and gardening \\n●\\tTools\\n●\\tAppliances\\n●\\tDrinks & barware \\n●\\tMen’s accessories\\n\\nLatest research shows that people want to buy unique gifts or items that create a special memory.\\n\\n![Father\'s Day Stats](//images.ctfassets.net/lx4pzcb22oh0/6L4CIFnbEIpd0vUAjQf1TV/f88f342cb9febedee2a63afc08efb6af/Stats-1.jpg)\\n\\n<p><center><a href=\\"https://www.statista.com/statistics/1013296/father-s-day-gift-considerations-us/\\" rel=\\"nofollow\\" target=\\"_blank\\">Source</a></center></p>\\n\\nAlternatively, greeting cards for dads would also be a popular choice.\\nPut simply, help drive purchase by __showcasing popular gift choices for dads__.\\n\\n### Run conditional promotions\\n\\nRetail digital signage has the power to draw customers\' attention with its vivid visuals and videos. Displaying conditional Father\'s Day promotions increase shoppers\' likelihood to purchase the advertised product. Besides time-based advertising to capture the after-work or weekend crowds, retailers can also announce special offers to attract more footfall and drive sales.\\n\\n### Add Humour with Dad Jokes\\n\\nFather’s Day is the only day when dad jokes are well-received. Retailers can display dad jokes on in-store signage or inject a sense of humour (while still being respectful) into their ads.\\n\\n## Drive More Father’s Day Sales with Scala Digital Signage \\n\\nScala specialises in empowering global retail brands to improve their customer experience and drive sales. Brands like [Kiehl’s](https://www.scala.com/au/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl Casestudy\\"), [Hunkemoller](https://www.scala.com/au/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller casestudy\\") and [Lego](https://www.scala.com/au/casestudies/lego-r-trafford-centre/ \\"Lego casestudy\\") trust Scala.\\n\\nScala retail solutions are reliable, scalable and infinitely customisable to suit unique business needs. To learn more about what Scala can do for your retail store, visit [here](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"In preparation for Father\'s Day, customers and retailers alike are getting ready to honour their fathers. With consumers in the United States expected to spend nearly <a href=\\"https://nrf.com/media-center/press-releases/consumers-spend-20-billion-fathers-day-gifts\\" rel=\\"nofollow\\" target=\\"_blank\\">$20 billion on gifts</a> and other items for Father\'s Day this year, it is evident that retail stores receive a boost from Father’s Day spending.\\n\\nWhile ‘high demand’ is indeed a positive sign, you can\'t ignore the competition. Many retail stores compete to win customers and make more profits this year. So, how do retailers distinguish themselves and stand out? How do they attract and engage shoppers this coming Father\'s Day?\\n\\nBesides the ability to tune into the unique needs of customers, retailers can consider enhancing the in-store experience by leveraging __Father’s Day digital signage__.\\n\\n## How does Digital Signage Help and Guide Shoppers?\\n\\nDigital signage influences shoppers’ purchase decisions right at the point of purchase. Instore digital signage that displays popular products for fathers and the latest promotions offers suggestions to shoppers who are clueless about what to buy. Other retail digital signage solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> that facilitate product comparison and discovery help shoppers nail the right product to purchase. \\n\\nMeanwhile, retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; they also enable brands to create an “endless aisle” for shoppers, giving them the ability to buy products online that are not available in-store and thereby avoiding potential customer walkouts.\\n\\nIn addition, an in-store video wall featuring real-time product reviews helps shoppers to understand the products better by hearing feedback from product users.\\n\\n## Tips for Retail Digital Signage for Father’s Day\\n\\nHere we suggest several ways that retailers can utilise [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"retail digital signage\\") to capture more sales this year:\\n\\n### Curate dad-centric merchandise\\n\\nFirst, retailers need to showcase dad-centric merchandise. The most popular gift categories for Father’s Day include:\\n\\n●\\tPersonal care\\n●\\tGadgets\\n●\\tHome and gardening \\n●\\tTools\\n●\\tAppliances\\n●\\tDrinks & barware \\n●\\tMen’s accessories\\n\\nLatest research shows that people want to buy unique gifts or items that create a special memory.\\n\\n![Father\'s Day Stats](//images.ctfassets.net/lx4pzcb22oh0/6L4CIFnbEIpd0vUAjQf1TV/f88f342cb9febedee2a63afc08efb6af/Stats-1.jpg)\\n\\n<p><center><a href=\\"https://www.statista.com/statistics/1013296/father-s-day-gift-considerations-us/\\" rel=\\"nofollow\\" target=\\"_blank\\">Source</a></center></p>\\n\\nAlternatively, greeting cards for dads would also be a popular choice.\\nPut simply, help drive purchase by __showcasing popular gift choices for dads__.\\n\\n### Run conditional promotions\\n\\nRetail digital signage has the power to draw customers\' attention with its vivid visuals and videos. Displaying conditional Father\'s Day promotions increase shoppers\' likelihood to purchase the advertised product. Besides time-based advertising to capture the after-work or weekend crowds, retailers can also announce special offers to attract more footfall and drive sales.\\n\\n### Add Humour with Dad Jokes\\n\\nFather’s Day is the only day when dad jokes are well-received. Retailers can display dad jokes on in-store signage or inject a sense of humour (while still being respectful) into their ads.\\n\\n## Drive More Father’s Day Sales with Scala Digital Signage \\n\\nScala specialises in empowering global retail brands to improve their customer experience and drive sales. Brands like [Kiehl’s](https://www.scala.com/sg/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl Casestudy\\"), [Hunkemoller](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller casestudy\\") and [Lego](https://www.scala.com/sg/casestudies/lego-r-trafford-centre/ \\"Lego casestudy\\") trust Scala.\\n\\nScala retail solutions are reliable, scalable and infinitely customisable to suit unique business needs. To learn more about what Scala can do for your retail store, visit [here](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"In preparation for Father\'s Day, customers and retailers alike are getting ready to honour their fathers. With consumers in the United States expected to spend nearly <a href=\\"https://nrf.com/media-center/press-releases/consumers-spend-20-billion-fathers-day-gifts\\" rel=\\"nofollow\\" target=\\"_blank\\">$20 billion on gifts</a> and other items for Father\'s Day this year, it is evident that retail stores receive a boost from Father’s Day spending.\\n\\nWhile ‘high demand’ is indeed a positive sign, you can\'t ignore the competition. Many retail stores compete to win customers and make more profits this year. So, how do retailers distinguish themselves and stand out? How do they attract and engage shoppers this coming Father\'s Day?\\n\\nBesides the ability to tune into the unique needs of customers, retailers can consider enhancing the in-store experience by leveraging __Father’s Day digital signage__.\\n\\n## How does Digital Signage Help and Guide Shoppers?\\n\\nDigital signage influences shoppers’ purchase decisions right at the point of purchase. Instore digital signage that displays popular products for fathers and the latest promotions offers suggestions to shoppers who are clueless about what to buy. Other retail digital signage solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> that facilitate product comparison and discovery help shoppers nail the right product to purchase. \\n\\nMeanwhile, retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; they also enable brands to create an “endless aisle” for shoppers, giving them the ability to buy products online that are not available in-store and thereby avoiding potential customer walkouts.\\n\\nIn addition, an in-store video wall featuring real-time product reviews helps shoppers to understand the products better by hearing feedback from product users.\\n\\n## Tips for Retail Digital Signage for Father’s Day\\n\\nHere we suggest several ways that retailers can utilise [retail digital signage](https://www.scala.com/in/industries/retail/ \\"retail digital signage\\") to capture more sales this year:\\n\\n### Curate dad-centric merchandise\\n\\nFirst, retailers need to showcase dad-centric merchandise. The most popular gift categories for Father’s Day include:\\n\\n●\\tPersonal care\\n●\\tGadgets\\n●\\tHome and gardening \\n●\\tTools\\n●\\tAppliances\\n●\\tDrinks & barware \\n●\\tMen’s accessories\\n\\nLatest research shows that people want to buy unique gifts or items that create a special memory.\\n\\n![Father\'s Day Stats](//images.ctfassets.net/lx4pzcb22oh0/6L4CIFnbEIpd0vUAjQf1TV/f88f342cb9febedee2a63afc08efb6af/Stats-1.jpg)\\n\\n<p><center><a href=\\"https://www.statista.com/statistics/1013296/father-s-day-gift-considerations-us/\\" rel=\\"nofollow\\" target=\\"_blank\\">Source</a></center></p>\\n\\nAlternatively, greeting cards for dads would also be a popular choice.\\nPut simply, help drive purchase by __showcasing popular gift choices for dads__.\\n\\n### Run conditional promotions\\n\\nRetail digital signage has the power to draw customers\' attention with its vivid visuals and videos. Displaying conditional Father\'s Day promotions increase shoppers\' likelihood to purchase the advertised product. Besides time-based advertising to capture the after-work or weekend crowds, retailers can also announce special offers to attract more footfall and drive sales.\\n\\n### Add Humour with Dad Jokes\\n\\nFather’s Day is the only day when dad jokes are well-received. Retailers can display dad jokes on in-store signage or inject a sense of humour (while still being respectful) into their ads.\\n\\n## Drive More Father’s Day Sales with Scala Digital Signage \\n\\nScala specialises in empowering global retail brands to improve their customer experience and drive sales. Brands like [Kiehl’s](https://www.scala.com/in/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl Casestudy\\"), [Hunkemoller](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller casestudy\\") and [Lego](https://www.scala.com/in/casestudies/lego-r-trafford-centre/ \\"Lego casestudy\\") trust Scala.\\n\\nScala retail solutions are reliable, scalable and infinitely customisable to suit unique business needs. To learn more about what Scala can do for your retail store, visit [here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"In preparation for Father\'s Day, customers and retailers alike are getting ready to honour their fathers. With consumers in the United States expected to spend nearly <a href=\\"https://nrf.com/media-center/press-releases/consumers-spend-20-billion-fathers-day-gifts\\" rel=\\"nofollow\\" target=\\"_blank\\">$20 billion on gifts</a> and other items for Father\'s Day this year, it is evident that retail stores receive a boost from Father’s Day spending.\\n\\nWhile ‘high demand’ is indeed a positive sign, you can\'t ignore the competition. Many retail stores compete to win customers and make more profits this year. So, how do retailers distinguish themselves and stand out? How do they attract and engage shoppers this coming Father\'s Day?\\n\\nBesides the ability to tune into the unique needs of customers, retailers can consider enhancing the in-store experience by leveraging __Father’s Day digital signage__.\\n\\n## How does Digital Signage Help and Guide Shoppers?\\n\\nDigital signage influences shoppers’ purchase decisions right at the point of purchase. Instore digital signage that displays popular products for fathers and the latest promotions offers suggestions to shoppers who are clueless about what to buy. Other retail digital signage solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> that facilitate product comparison and discovery help shoppers nail the right product to purchase. \\n\\nMeanwhile, retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; they also enable brands to create an “endless aisle” for shoppers, giving them the ability to buy products online that are not available in-store and thereby avoiding potential customer walkouts.\\n\\nIn addition, an in-store video wall featuring real-time product reviews helps shoppers to understand the products better by hearing feedback from product users.\\n\\n## Tips for Retail Digital Signage for Father’s Day\\n\\nHere we suggest several ways that retailers can utilise [retail digital signage](https://www.scala.com/jp/industries/retail/ \\"retail digital signage\\") to capture more sales this year:\\n\\n### Curate dad-centric merchandise\\n\\nFirst, retailers need to showcase dad-centric merchandise. The most popular gift categories for Father’s Day include:\\n\\n●\\tPersonal care\\n●\\tGadgets\\n●\\tHome and gardening \\n●\\tTools\\n●\\tAppliances\\n●\\tDrinks & barware \\n●\\tMen’s accessories\\n\\nLatest research shows that people want to buy unique gifts or items that create a special memory.\\n\\n![Father\'s Day Stats](//images.ctfassets.net/lx4pzcb22oh0/6L4CIFnbEIpd0vUAjQf1TV/f88f342cb9febedee2a63afc08efb6af/Stats-1.jpg)\\n\\n<p><center><a href=\\"https://www.statista.com/statistics/1013296/father-s-day-gift-considerations-us/\\" rel=\\"nofollow\\" target=\\"_blank\\">Source</a></center></p>\\n\\nAlternatively, greeting cards for dads would also be a popular choice.\\nPut simply, help drive purchase by __showcasing popular gift choices for dads__.\\n\\n### Run conditional promotions\\n\\nRetail digital signage has the power to draw customers\' attention with its vivid visuals and videos. Displaying conditional Father\'s Day promotions increase shoppers\' likelihood to purchase the advertised product. Besides time-based advertising to capture the after-work or weekend crowds, retailers can also announce special offers to attract more footfall and drive sales.\\n\\n### Add Humour with Dad Jokes\\n\\nFather’s Day is the only day when dad jokes are well-received. Retailers can display dad jokes on in-store signage or inject a sense of humour (while still being respectful) into their ads.\\n\\n## Drive More Father’s Day Sales with Scala Digital Signage \\n\\nScala specialises in empowering global retail brands to improve their customer experience and drive sales. Brands like [Kiehl’s](https://www.scala.com/jp/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl Casestudy\\"), [Hunkemoller](https://www.scala.com/jp/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller casestudy\\") and [Lego](https://www.scala.com/jp/casestudies/lego-r-trafford-centre/ \\"Lego casestudy\\") trust Scala.\\n\\nScala retail solutions are reliable, scalable and infinitely customisable to suit unique business needs. To learn more about what Scala can do for your retail store, visit [here](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"In preparation for Father\'s Day, customers and retailers alike are getting ready to honour their fathers. With consumers in the United States expected to spend nearly <a href=\\"https://nrf.com/media-center/press-releases/consumers-spend-20-billion-fathers-day-gifts\\" rel=\\"nofollow\\" target=\\"_blank\\">$20 billion on gifts</a> and other items for Father\'s Day this year, it is evident that retail stores receive a boost from Father’s Day spending.\\n\\nWhile ‘high demand’ is indeed a positive sign, you can\'t ignore the competition. Many retail stores compete to win customers and make more profits this year. So, how do retailers distinguish themselves and stand out? How do they attract and engage shoppers this coming Father\'s Day?\\n\\nBesides the ability to tune into the unique needs of customers, retailers can consider enhancing the in-store experience by leveraging __Father’s Day digital signage__.\\n\\n## How does Digital Signage Help and Guide Shoppers?\\n\\nDigital signage influences shoppers’ purchase decisions right at the point of purchase. Instore digital signage that displays popular products for fathers and the latest promotions offers suggestions to shoppers who are clueless about what to buy. Other retail digital signage solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a> that facilitate product comparison and discovery help shoppers nail the right product to purchase. \\n\\nMeanwhile, retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; they also enable brands to create an “endless aisle” for shoppers, giving them the ability to buy products online that are not available in-store and thereby avoiding potential customer walkouts.\\n\\nIn addition, an in-store video wall featuring real-time product reviews helps shoppers to understand the products better by hearing feedback from product users.\\n\\n## Tips for Retail Digital Signage for Father’s Day\\n\\nHere we suggest several ways that retailers can utilise [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"retail digital signage\\") to capture more sales this year:\\n\\n### Curate dad-centric merchandise\\n\\nFirst, retailers need to showcase dad-centric merchandise. The most popular gift categories for Father’s Day include:\\n\\n●\\tPersonal care\\n●\\tGadgets\\n●\\tHome and gardening \\n●\\tTools\\n●\\tAppliances\\n●\\tDrinks & barware \\n●\\tMen’s accessories\\n\\nLatest research shows that people want to buy unique gifts or items that create a special memory.\\n\\n![Father\'s Day Stats](//images.ctfassets.net/lx4pzcb22oh0/6L4CIFnbEIpd0vUAjQf1TV/f88f342cb9febedee2a63afc08efb6af/Stats-1.jpg)\\n\\n<p><center><a href=\\"https://www.statista.com/statistics/1013296/father-s-day-gift-considerations-us/\\" rel=\\"nofollow\\" target=\\"_blank\\">Source</a></center></p>\\n\\nAlternatively, greeting cards for dads would also be a popular choice.\\nPut simply, help drive purchase by __showcasing popular gift choices for dads__.\\n\\n### Run conditional promotions\\n\\nRetail digital signage has the power to draw customers\' attention with its vivid visuals and videos. Displaying conditional Father\'s Day promotions increase shoppers\' likelihood to purchase the advertised product. Besides time-based advertising to capture the after-work or weekend crowds, retailers can also announce special offers to attract more footfall and drive sales.\\n\\n### Add Humour with Dad Jokes\\n\\nFather’s Day is the only day when dad jokes are well-received. Retailers can display dad jokes on in-store signage or inject a sense of humour (while still being respectful) into their ads.\\n\\n## Drive More Father’s Day Sales with Scala Digital Signage \\n\\nScala specialises in empowering global retail brands to improve their customer experience and drive sales. Brands like [Kiehl’s](https://www.scala.com/sg/casestudies/an-interactive-digital-solution-at-kiehl-s/ \\"Kiehl Casestudy\\"), [Hunkemoller](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller casestudy\\") and [Lego](https://www.scala.com/sg/casestudies/lego-r-trafford-centre/ \\"Lego casestudy\\") trust Scala.\\n\\nScala retail solutions are reliable, scalable and infinitely customisable to suit unique business needs. To learn more about what Scala can do for your retail store, visit [here](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3kXpHy9cxHJnaZkhq6PXp0"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3FiqdYoT5KqRXmNMC5kwey","type":"Entry","createdAt":"2022-06-14T06:17:50.257Z","updatedAt":"2022-06-14T06:19:28.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Powers Transportation Hubs"},"slug":{"en-US":"digital-signage-powers-transportation-hubs","ja":"digital-signage-powers-transportation-hubs"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"15XHohmqTqXBY8aIHsOpcr"}}},"startDate":{"en-US":"2022-06-14T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Modern transportation hubs are the linchpin of an efficient transport system. They interconnect multiple modes of transport, cater to seamless mobility and offer transit-based activities including dining, shopping and entertainment opportunities.\\n\\nDigital signage solutions play a major role in redefining the passenger experience at transportation hubs and when incorporated effectively, help to transform public spaces and elevate the passenger experience.\\n\\nDigital signage for transportation serves more than just passengers. They offer multifaceted advantages and benefit diverse stakeholders in the community.\\n\\nIn this blog, we discuss how digital signage shapes modern transportation hubs and review their key benefits.\\n\\n## Digital Signage Transforms Modern Transportation Hubs\\n\\n### Convey Real-time Transit Information \\n\\nDigital signage for transportation conveys important transit information effectively and efficiently. Digital screens that display real-time schedules of arrival and departure times, and notifications of delays keep passengers informed and help them to plan their journey better. \\n\\n### Offer Wayfinding Information\\n\\nAnother important role of digital signage in transportation hubs is to provide vital wayfinding information and assist passengers in navigating their way around large transportation hubs. Wayfinding kiosks can feature location information, digital directories, and maps to inform passengers about nearby amenities and help direct them to their desired destination.\\n\\n### Display Emergency Messages\\n\\nDuring emergencies, [digital signage in transportation hubs](https://www.scala.com/in/about/blogs/5-ways-digital-signage-transforms-the-metro-experience-vlog/ \\"digital signage in transportation - Metros\\") proves to be very helpful. Digital screens can display new content instantly so large crowds are informed of emergencies or security threats. The screens can also highlight important messages like lost and found valuables, lost children, security messages and precautions for the passengers. \\n\\n### Effective Advertising Channel\\n\\nConnected, dynamic signage allows for increased delivery of real-time advertising inventory. Programmatic advertising can be used for a network or on individual signs to fill ad space more creatively. \\n\\nDigital signage in transportation hubs enables brands to reach a large, captive audience and maximise return on investment. For example, screens placed in waiting areas, corridors, platform areas and washrooms can be used to display branded content and feature promotions.\\n\\n## Benefits of Digital Signage in Transportation Hubs\\n\\nKey benefits of digital signage in transportation hubs are:\\n\\n### Update Information Instantly\\n\\nDigital signage has the unique ability to garner more attention than traditional signage with the use of attractive visuals and videos. A centralised content management system enables information to be updated instantly and remotely and allows screen content to be scheduled in advance to ensure that the right content is shown across different locations.\\n\\n### Enhance the Passenger Experience\\n\\nThe use of public [transportation signage enriches the traveling](https://www.scala.com/in/about/blogs/5-ways-airports-should-be-using-digital-signage/ \\"Airport Digital Signage\\") experience by reducing everyday stressors such as long queues and large crowds. Digital screens at entrances can feature welcome messages while walkway signage can show festive imagery to enliven the ambience. In addition, video walls can be used to display sports, movies and other infotainment to entertain waiting passengers.\\n\\n### Reduce Workload of Employees\\n\\nDigital signage for transportation reduces employee workload by automating a major part of the daily responsibilities of the employees. Programming public transformation digital signs can be easily completed in a few clicks, hence increasing efficiency.\\n\\n### Increase Revenue\\n\\nDigital displays in transportation hubs offer an ideal advertising channel and provide another revenue stream for transportation companies. Advertisements can be easily managed and scheduled across multiple screens and locations.\\n\\n## Scala Offers Smart Transportation Digital Signage Solutions\\n\\nScala provides smart and reliable transportation digital signage solutions to deliver powerful passenger experiences.\\n\\nPartner with Scala today and create an intelligent, cohesive digital communication network to increase passenger satisfaction.\\n\\nFor more information, visit here: https://www.scala.com/in/industries/transportation/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"Modern transportation hubs are the linchpin of an efficient transport system. They interconnect multiple modes of transport, cater to seamless mobility and offer transit-based activities including dining, shopping and entertainment opportunities.\\n\\nDigital signage solutions play a major role in redefining the passenger experience at transportation hubs and when incorporated effectively, help to transform public spaces and elevate the passenger experience.\\n\\nDigital signage for transportation serves more than just passengers. They offer multifaceted advantages and benefit diverse stakeholders in the community.\\n\\nIn this blog, we discuss how digital signage shapes modern transportation hubs and review their key benefits.\\n\\n## Digital Signage Transforms Modern Transportation Hubs\\n\\n### Convey Real-time Transit Information \\n\\nDigital signage for transportation conveys important transit information effectively and efficiently. Digital screens that display real-time schedules of arrival and departure times, and notifications of delays keep passengers informed and help them to plan their journey better. \\n\\n### Offer Wayfinding Information\\n\\nAnother important role of digital signage in transportation hubs is to provide vital wayfinding information and assist passengers in navigating their way around large transportation hubs. Wayfinding kiosks can feature location information, digital directories, and maps to inform passengers about nearby amenities and help direct them to their desired destination.\\n\\n### Display Emergency Messages\\n\\nDuring emergencies, [digital signage in transportation hubs](https://www.scala.com/in/about/blogs/5-ways-digital-signage-transforms-the-metro-experience-vlog/ \\"digital signage in transportation - Metros\\") proves to be very helpful. Digital screens can display new content instantly so large crowds are informed of emergencies or security threats. The screens can also highlight important messages like lost and found valuables, lost children, security messages and precautions for the passengers. \\n\\n### Effective Advertising Channel\\n\\nConnected, dynamic signage allows for increased delivery of real-time advertising inventory. Programmatic advertising can be used for a network or on individual signs to fill ad space more creatively. \\n\\nDigital signage in transportation hubs enables brands to reach a large, captive audience and maximise return on investment. For example, screens placed in waiting areas, corridors, platform areas and washrooms can be used to display branded content and feature promotions.\\n\\n## Benefits of Digital Signage in Transportation Hubs\\n\\nKey benefits of digital signage in transportation hubs are:\\n\\n### Update Information Instantly\\n\\nDigital signage has the unique ability to garner more attention than traditional signage with the use of attractive visuals and videos. A centralised content management system enables information to be updated instantly and remotely and allows screen content to be scheduled in advance to ensure that the right content is shown across different locations.\\n\\n### Enhance the Passenger Experience\\n\\nThe use of public [transportation signage enriches the traveling](https://www.scala.com/in/about/blogs/5-ways-airports-should-be-using-digital-signage/ \\"Airport Digital Signage\\") experience by reducing everyday stressors such as long queues and large crowds. Digital screens at entrances can feature welcome messages while walkway signage can show festive imagery to enliven the ambience. In addition, video walls can be used to display sports, movies and other infotainment to entertain waiting passengers.\\n\\n### Reduce Workload of Employees\\n\\nDigital signage for transportation reduces employee workload by automating a major part of the daily responsibilities of the employees. Programming public transformation digital signs can be easily completed in a few clicks, hence increasing efficiency.\\n\\n### Increase Revenue\\n\\nDigital displays in transportation hubs offer an ideal advertising channel and provide another revenue stream for transportation companies. Advertisements can be easily managed and scheduled across multiple screens and locations.\\n\\n## Scala Offers Smart Transportation Digital Signage Solutions\\n\\nScala provides smart and reliable transportation digital signage solutions to deliver powerful passenger experiences.\\n\\nPartner with Scala today and create an intelligent, cohesive digital communication network to increase passenger satisfaction.\\n\\nFor more information, visit here: https://www.scala.com/in/industries/transportation/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1966kgW8kLpzhsv27WzFfL"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pDT6LypDSRjFNtoX4eU0y","type":"Entry","createdAt":"2022-06-01T16:27:26.405Z","updatedAt":"2022-06-10T12:46:44.179Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Demonstrate Full Range of Digital Signage Hardware and Solutions at Infocomm 2022"},"slug":{"en-US":"scala-to-demo-digital-signage-at-infocomm-2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1m8OYViHGYVTBRtSVVKydn"}}},"startDate":{"en-US":"2022-06-01T08:00-05:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"New Scala CEO, Digital Retail Veteran Kevin Carbone, will be in the Booth for Discussions and Demonstrations "},"description":{"en-US":"__MALVERN, PA, US—June 1, 2022__—Scala today announced next-gen digital signage hardware and solutions that will be on display at InfoComm 2022, including corporate communications, wayfinding and digital self-service, shelf-edge and kiosk displays. Scala, part of the STRATACACHE family of marketing technology companies, can be found in booth N3218 at the show, being held in Las Vegas, June 4-10. \\n\\nAdditionally, InfoComm 2022 marks the first time that digital retail veteran Kevin Carbone will attend the show as Scala’s new CEO, which became effective April 20 this year. Carbone has been CEO of PRN, part of the STRATACACHE family of companies, for more than seven years and has worked closely with the Scala team and technology on strategy and execution of innovation for retail, transportation, quick service restaurants, healthcare, and more.  \\n\\n“Over the past seven years, Kevin has consistently grown revenue and profitability in even the most difficult market conditions. Kevin is a solid, capable leader who is skilled at solving problems, building a strong team ethos and delivering results,” said Chris Riegel, CEO of the STRATACACHE family of companies. \\n\\n## Digital Signage Solutions on Display in Booth N3218\\n\\n- Scala digital signage hardware including LINQ all-in-one tablets, digital shelf-edge displays, a full range of Scala media players, large format outdoor digital displays\\n- Interactive wayfinding solution for large, high-volume environments and campuses\\n- Corporate communications solutions and messaging\\n- Ordering, pickup and queuing solution that extends the customer experience outside the four walls of the store. After an order is placed, shoppers’ orders and status in the queue are clearly displayed.\\n\\n“Our next-gen solutions address areas of obvious demand and high-growth potential in the marketplace. We continue to invest in the training, tools, and services that are so important to supporting our partners. With our range of digital signage hardware — including new digital shelf edge displays — as well as our continually enhanced platform and global support and services, Scala has evolved into a true full solution provider. We look forward to discussing all of this at InfoComm,” said Kevin Carbone, CEO of Scala. \\n\\nBooth N3218 will also feature technology from another company in the STRATACACHE family, X2O Media. On display will be X2O OneRoom real-time learning and development environment featuring new Virtual Room and Huddle Room capabilities, X2O for Microsoft Teams app, as well as unified visual communications solutions. \\n\\n## About Scala\\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets. Scala is headquartered outside Philadelphia, PA, US, and has been a trusted technology partner for 30+ years with 30 offices, providing digital signage solutions to 16,000+ enterprise in more than 100 countries globally.  \\n\\nMedia Contact\\n\\nAndrea Poley, Global Communications Manager, Scala [andrea.poley@scala.com](mailto:andrea.poley@scala.com)\\n\\n###\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"99fueY8rRNdQFTohfsMCr"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7M4JhpObHkCIAQok05TCsV","type":"Entry","createdAt":"2022-05-19T20:44:58.842Z","updatedAt":"2022-06-09T20:48:17.611Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Retail Transformation Plans 2022 Benchmark Study"},"slug":{"en-US":"retail-transformation-plans-2022-benchmark-study","ja":"retail-transformation-plans-2022-benchmark-study"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6RZH29kpaemAy07i1NzBDS"}}},"startDate":{"en-US":"2022-04-03T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"A Benchmark study by Retail Touchpoints"},"description":{"en-US":"Consumers are returning to stores, and they are more digitally savvy than ever. \\n\\nAccording to US Census Bureau data, in-store sales as a percentage of total retail increased by more than 2% in the first quarter of 2022, from 84% to 87% and much closer to where that ratio lay, pre-pandemic. This is not unexpected. As vaccines and public health organizations release constraints on public health precautions, shoppers are returning to the store to get what they can only get from the store: experience.\\n\\n## A more digital in-store experience\\n\\nHowever, the return to in-person shopping is not a return to normalcy. Consumers have changed in the last two years. According to a McKinsey & Co. report in late 2021, 75% of shoppers had tried a new shopping method in the preceding 18 months (“The Value of Getting Personalization Right — or Wrong — is Multiplying”). The mix-up has allowed innovative retailers to experience massive growth, while most have suffered from significant reductions in foot traffic, and sales. \\n\\nSo what impact have innovators and digital shopping had on consumers? A Reflect study of 1,684 respondents identified a few key features that shoppers would want from in-store shopping, and three out of four participants expressed that they would be more likely to shop in-person if the store had interactive screens with information, such as product reviews and comparisons. (“What do online shoppers want from the in-store experience?”, 2021). Internet and mobile shopping has clearly changed what consumers want their stores to look like. \\n\\nRetailers are well aware of these trends, and most are either deploying or planning to deploy changes to their store environments in order to accommodate rapidly evolving expectations.\\n\\n## What are retailers prioritizing, and how significant are their plans to digitize the store experience?\\n\\nThe [2022 Retail Touchpoints’ Store Design Benchmark Survey](https://go.pardot.com/l/858073/2022-06-09/zkgsq \\"Redirect for retail touchpoints 2022 lp\\") analyzed responses from 150 retail executives to identify five key trends that will shape the future of store design. \\n\\nSavvy retailers can use these trends as indications and guide posts for their own store projects and renovations over the next two years. However, they will also need to understand how they should approach these projects. \\n\\nIf you are currently planning a digital transformation project, be sure to turn to the article on page 10: Meeting Demands of the New Customer Experience: Three Key Points to Consider. Author, Kelly Amaroso, VP Customer Engagement & Product Marketing at Scala, a STRATACACHE Company, helps retailers set-up their store evolution projects for success. \\n\\n[Download the 2022 Benchmark Survey >](https://www3.scala.com/retail-benchmark-study-on-digital-store-design-2022 \\"Redirect for retail touchpoints 2022 lp\\")\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"20oKz3jhZkVlgZF2ycZobV"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"42o834YnMEkemCeikIMn1k","type":"Entry","createdAt":"2022-06-08T05:23:22.430Z","updatedAt":"2022-06-09T03:36:10.202Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Kiosks Transform the Customer Experience"},"slug":{"en-US":"how-digital-kiosks-transform-the-customer-experience","ja":"how-digital-kiosks-transform-the-customer-experience"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"hu8oI1BAhEhovMPuqnQfM"}}},"startDate":{"en-US":"2022-06-08T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"As self-service has become the norm throughout the COVID-19 pandemic, it is not surprising that global sales of interactive kiosks have skyrocketed in the last two years. According to the Kiosk Marketplace Industry Census, <a href=\\"https://www.kioskmarketplace.com/articles/2022-kiosk-marketplace-census-report-rapid-growth-returns-in-2021-as-consumers-embrace-self-service/#:~:text=Global%20sales%20of%20interactive%20kiosks,the%20Kiosk%20Marketplace%20Industry%20Census.\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales</a> of interactive kiosks reached an estimated $12.1 billion in 2021, marking a 14% gain over sales in 2020, with China dominating the East Asia market. Bank kiosks represent approximately 33% of the revenue share, while self-service kiosks hold around 18%. According to the same report, much of the growth has also been driven by a reviving retail industry, which represents the largest single self-serve kiosk user segment.\\n\\nAlthough the sharp rise in the adoption of kiosk technology has been largely driven by the pandemic, their general benefits beyond COVID-19 have proven plentiful. They are proven to improve queue and wait times for customers, help reduce administrative overheads for a wide array of service industries and help facilitate more personalised customer service.\\n\\nHere are four ways that digital kiosks are transforming the customer experience across multiple industries.\\n\\n## 1.\\tEnabling touchless transactions\\n\\nContactless/touchless options are an expected element of most customer interactions today. Digital contactless payment has soared in recent years and has become the preferred option. In the US for example, <a href=\\"https://www.restaurantbusinessonline.com/technology/customers-demand-touchless-experiences\\" rel=\\"nofollow\\" target=\\"_blank\\">61%</a> of consumers prefer to purchase from businesses that accept contactless payment, and there has been an overall 20% increase in preference for contactless operations across the board. The scope for contactless has moved beyond just digital payment, too: developments in voice, facial, gesture, and biometric technology have paved the way for a completely touchless self-service experience through digital kiosks and interactive screens.\\n\\n## 2.\\tImproved self-service options\\n\\nConsumers are more used to self-service than ever, with many people finding enjoyment in taking control of their own customer experience. Self-service kiosks can act as a self-order and checkout POS system where customers can place orders and pay for goods, allowing for a completely seamless transaction. Self-service has been embraced across many industries, particularly in restaurants and hospitality venues. According to a 2019 Forbes survey, 65% of customers said they would be more willing to visit a restaurant if self-service kiosks were available. Self-service kiosks allow customers to completely drive their own experience and make more informed choices about goods and services.\\n\\n![Self-service Kiosks](//images.ctfassets.net/lx4pzcb22oh0/7dPPY9vaXLxPWQENQaHy9f/1be62db77991b6ed5bfd2dc00eccdf23/self-service-kiosk.png)\\n\\n## 3.\\tReduced queues and waiting times\\n\\nQueue management solutions have come a long way in recent years, and have been smartly integrated with interactive digital kiosks to greatly reduce the hassle of waiting in line. The concept is simple: customers can simply select a service using the kiosk touchscreen before being assigned a queue number and can wait from the comfort of a seat instead of having to stand in line. [Digital screens](https://www.scala.com/au/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/) then display the number currently being served, so customers are always kept informed of their place in the queue. This has benefits for a wide array of service industries, from medical and healthcare services such as hospitals and clinics, banks and financial institutions, retailers, restaurants, cafes, and government shopfronts.\\n\\n## 4.\\tHigher customer satisfaction\\n\\nSelf-service kiosks contribute to customer satisfaction in a variety of ways. Firstly, they save customers time. Self-service not only allows customers to skip queueing altogether, but it also allows customers to make selections and purchases and quickly and easily check out on their own without needing to ask for assistance. Kiosks can also provide a more personalised experience, especially if integrated with facial or fingerprint recognition or QR technology that allows customers to view past transactions and make selections based on favourite orders or past purchases.\\n\\n## Transform the customer experience for your business today with interactive kiosks from Scala\\n\\nScala partners with many brands worldwide to deliver personalised customer experiences through interactive digital kiosks, digital signage, and marketing technology. [Get in touch today](https://www.scala.com/au/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"As self-service has become the norm throughout the COVID-19 pandemic, it is not surprising that global sales of interactive kiosks have skyrocketed in the last two years. According to the Kiosk Marketplace Industry Census, <a href=\\"https://www.kioskmarketplace.com/articles/2022-kiosk-marketplace-census-report-rapid-growth-returns-in-2021-as-consumers-embrace-self-service/#:~:text=Global%20sales%20of%20interactive%20kiosks,the%20Kiosk%20Marketplace%20Industry%20Census.\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales</a> of interactive kiosks reached an estimated $12.1 billion in 2021, marking a 14% gain over sales in 2020, with China dominating the East Asia market. Bank kiosks represent approximately 33% of the revenue share, while self-service kiosks hold around 18%. According to the same report, much of the growth has also been driven by a reviving retail industry, which represents the largest single self-serve kiosk user segment.\\n\\nAlthough the sharp rise in the adoption of kiosk technology has been largely driven by the pandemic, their general benefits beyond COVID-19 have proven plentiful. They are proven to improve queue and wait times for customers, help reduce administrative overheads for a wide array of service industries and help facilitate more personalised customer service.\\n\\nHere are four ways that digital kiosks are transforming the customer experience across multiple industries.\\n\\n## 1.\\tEnabling touchless transactions\\n\\nContactless/touchless options are an expected element of most customer interactions today. Digital contactless payment has soared in recent years and has become the preferred option. In the US for example, <a href=\\"https://www.restaurantbusinessonline.com/technology/customers-demand-touchless-experiences\\" rel=\\"nofollow\\" target=\\"_blank\\">61%</a> of consumers prefer to purchase from businesses that accept contactless payment, and there has been an overall 20% increase in preference for contactless operations across the board. The scope for contactless has moved beyond just digital payment, too: developments in voice, facial, gesture, and biometric technology have paved the way for a completely touchless self-service experience through digital kiosks and interactive screens.\\n\\n## 2.\\tImproved self-service options\\n\\nConsumers are more used to self-service than ever, with many people finding enjoyment in taking control of their own customer experience. [Self-service kiosks](https://www.scala.com/sg/about/blogs/touch-kiosks-are-almost-standard-in-retail-banking/) can act as a self-order and checkout POS system where customers can place orders and pay for goods, allowing for a completely seamless transaction. Self-service has been embraced across many industries, particularly in restaurants and hospitality venues. According to a 2019 Forbes survey, 65% of customers said they would be more willing to visit a restaurant if self-service kiosks were available. Self-service kiosks allow customers to completely drive their own experience and make more informed choices about goods and services.\\n\\n![Self-service Kiosks](//images.ctfassets.net/lx4pzcb22oh0/7dPPY9vaXLxPWQENQaHy9f/1be62db77991b6ed5bfd2dc00eccdf23/self-service-kiosk.png)\\n\\n## 3.\\tReduced queues and waiting times\\n\\nQueue management solutions have come a long way in recent years, and have been smartly integrated with interactive digital kiosks to greatly reduce the hassle of waiting in line. The concept is simple: customers can simply select a service using the kiosk touchscreen before being assigned a queue number and can wait from the comfort of a seat instead of having to stand in line. [Digital screens](https://www.scala.com/sg/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/) then display the number currently being served, so customers are always kept informed of their place in the queue. This has benefits for a wide array of service industries, from medical and healthcare services such as hospitals and clinics, banks and financial institutions, retailers, restaurants, cafes, and government shopfronts.\\n\\n## 4.\\tHigher customer satisfaction\\n\\nSelf-service kiosks contribute to customer satisfaction in a variety of ways. Firstly, they save customers time. Self-service not only allows customers to skip queueing altogether, but it also allows customers to make selections and purchases and quickly and easily check out on their own without needing to ask for assistance. Kiosks can also provide a more personalised experience, especially if integrated with facial or fingerprint recognition or QR technology that allows customers to view past transactions and make selections based on favourite orders or past purchases.\\n\\n## Transform the customer experience for your business today with interactive kiosks from Scala\\n\\nScala partners with many brands worldwide to deliver personalised customer experiences through interactive digital kiosks, digital signage, and marketing technology. [Get in touch today](https://www.scala.com/sg/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"As self-service has become the norm throughout the COVID-19 pandemic, it is not surprising that global sales of interactive kiosks have skyrocketed in the last two years. According to the Kiosk Marketplace Industry Census, <a href=\\"https://www.kioskmarketplace.com/articles/2022-kiosk-marketplace-census-report-rapid-growth-returns-in-2021-as-consumers-embrace-self-service/#:~:text=Global%20sales%20of%20interactive%20kiosks,the%20Kiosk%20Marketplace%20Industry%20Census.\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales</a> of interactive kiosks reached an estimated $12.1 billion in 2021, marking a 14% gain over sales in 2020, with China dominating the East Asia market. Bank kiosks represent approximately 33% of the revenue share, while self-service kiosks hold around 18%. According to the same report, much of the growth has also been driven by a reviving retail industry, which represents the largest single self-serve kiosk user segment.\\n\\nAlthough the sharp rise in the adoption of kiosk technology has been largely driven by the pandemic, their general benefits beyond COVID-19 have proven plentiful. They are proven to improve queue and wait times for customers, help reduce administrative overheads for a wide array of service industries and help facilitate more personalised customer service.\\n\\nHere are four ways that digital kiosks are transforming the customer experience across multiple industries.\\n\\n## 1.\\tEnabling touchless transactions\\n\\nContactless/touchless options are an expected element of most customer interactions today. Digital contactless payment has soared in recent years and has become the preferred option. In the US for example, <a href=\\"https://www.restaurantbusinessonline.com/technology/customers-demand-touchless-experiences\\" rel=\\"nofollow\\" target=\\"_blank\\">61%</a> of consumers prefer to purchase from businesses that accept contactless payment, and there has been an overall 20% increase in preference for contactless operations across the board. The scope for contactless has moved beyond just digital payment, too: developments in voice, facial, gesture, and biometric technology have paved the way for a completely touchless self-service experience through digital kiosks and interactive screens.\\n\\n## 2.\\tImproved self-service options\\n\\nConsumers are more used to self-service than ever, with many people finding enjoyment in taking control of their own customer experience. Self-service kiosks can act as a self-order and checkout POS system where customers can place orders and pay for goods, allowing for a completely seamless transaction. Self-service has been embraced across many industries, particularly in restaurants and hospitality venues. According to a 2019 Forbes survey, 65% of customers said they would be more willing to visit a restaurant if self-service kiosks were available. Self-service kiosks allow customers to completely drive their own experience and make more informed choices about goods and services.\\n\\n![Self-service Kiosks](//images.ctfassets.net/lx4pzcb22oh0/7dPPY9vaXLxPWQENQaHy9f/1be62db77991b6ed5bfd2dc00eccdf23/self-service-kiosk.png)\\n\\n## 3.\\tReduced queues and waiting times\\n\\nQueue management solutions have come a long way in recent years, and have been smartly integrated with interactive digital kiosks to greatly reduce the hassle of waiting in line. The concept is simple: customers can simply select a service using the kiosk touchscreen before being assigned a queue number and can wait from the comfort of a seat instead of having to stand in line. [Digital screens](https://www.scala.com/in/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/) then display the number currently being served, so customers are always kept informed of their place in the queue. This has benefits for a wide array of service industries, from medical and healthcare services such as hospitals and clinics, banks and financial institutions, retailers, restaurants, cafes, and government shopfronts.\\n\\n## 4.\\tHigher customer satisfaction\\n\\nSelf-service kiosks contribute to customer satisfaction in a variety of ways. Firstly, they save customers time. Self-service not only allows customers to skip queueing altogether, but it also allows customers to make selections and purchases and quickly and easily check out on their own without needing to ask for assistance. Kiosks can also provide a more personalised experience, especially if integrated with facial or fingerprint recognition or QR technology that allows customers to view past transactions and make selections based on favourite orders or past purchases.\\n\\n## Transform the customer experience for your business today with interactive kiosks from Scala\\n\\nScala partners with many brands worldwide to deliver personalised customer experiences through interactive digital kiosks, digital signage, and marketing technology. [Get in touch today](https://www.scala.com/in/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"As self-service has become the norm throughout the COVID-19 pandemic, it is not surprising that global sales of interactive kiosks have skyrocketed in the last two years. According to the Kiosk Marketplace Industry Census, <a href=\\"https://www.kioskmarketplace.com/articles/2022-kiosk-marketplace-census-report-rapid-growth-returns-in-2021-as-consumers-embrace-self-service/#:~:text=Global%20sales%20of%20interactive%20kiosks,the%20Kiosk%20Marketplace%20Industry%20Census.\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales</a> of interactive kiosks reached an estimated $12.1 billion in 2021, marking a 14% gain over sales in 2020, with China dominating the East Asia market. Bank kiosks represent approximately 33% of the revenue share, while self-service kiosks hold around 18%. According to the same report, much of the growth has also been driven by a reviving retail industry, which represents the largest single self-serve kiosk user segment.\\n\\nAlthough the sharp rise in the adoption of kiosk technology has been largely driven by the pandemic, their general benefits beyond COVID-19 have proven plentiful. They are proven to improve queue and wait times for customers, help reduce administrative overheads for a wide array of service industries and help facilitate more personalised customer service.\\n\\nHere are four ways that digital kiosks are transforming the customer experience across multiple industries.\\n\\n## 1.\\tEnabling touchless transactions\\n\\nContactless/touchless options are an expected element of most customer interactions today. Digital contactless payment has soared in recent years and has become the preferred option. In the US for example, <a href=\\"https://www.restaurantbusinessonline.com/technology/customers-demand-touchless-experiences\\" rel=\\"nofollow\\" target=\\"_blank\\">61%</a> of consumers prefer to purchase from businesses that accept contactless payment, and there has been an overall 20% increase in preference for contactless operations across the board. The scope for contactless has moved beyond just digital payment, too: developments in voice, facial, gesture, and biometric technology have paved the way for a completely touchless self-service experience through digital kiosks and interactive screens.\\n\\n## 2.\\tImproved self-service options\\n\\nConsumers are more used to self-service than ever, with many people finding enjoyment in taking control of their own customer experience. Self-service kiosks can act as a self-order and checkout POS system where customers can place orders and pay for goods, allowing for a completely seamless transaction. Self-service has been embraced across many industries, particularly in restaurants and hospitality venues. According to a 2019 Forbes survey, 65% of customers said they would be more willing to visit a restaurant if self-service kiosks were available. Self-service kiosks allow customers to completely drive their own experience and make more informed choices about goods and services.\\n\\n![Self-service Kiosks](//images.ctfassets.net/lx4pzcb22oh0/7dPPY9vaXLxPWQENQaHy9f/1be62db77991b6ed5bfd2dc00eccdf23/self-service-kiosk.png)\\n\\n## 3.\\tReduced queues and waiting times\\n\\nQueue management solutions have come a long way in recent years, and have been smartly integrated with interactive digital kiosks to greatly reduce the hassle of waiting in line. The concept is simple: customers can simply select a service using the kiosk touchscreen before being assigned a queue number and can wait from the comfort of a seat instead of having to stand in line. [Digital screens](https://www.scala.com/jp/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/) then display the number currently being served, so customers are always kept informed of their place in the queue. This has benefits for a wide array of service industries, from medical and healthcare services such as hospitals and clinics, banks and financial institutions, retailers, restaurants, cafes, and government shopfronts.\\n\\n## 4.\\tHigher customer satisfaction\\n\\nSelf-service kiosks contribute to customer satisfaction in a variety of ways. Firstly, they save customers time. Self-service not only allows customers to skip queueing altogether, but it also allows customers to make selections and purchases and quickly and easily check out on their own without needing to ask for assistance. Kiosks can also provide a more personalised experience, especially if integrated with facial or fingerprint recognition or QR technology that allows customers to view past transactions and make selections based on favourite orders or past purchases.\\n\\n## Transform the customer experience for your business today with interactive kiosks from Scala\\n\\nScala partners with many brands worldwide to deliver personalised customer experiences through interactive digital kiosks, digital signage, and marketing technology. [Get in touch today](https://www.scala.com/jp/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"As self-service has become the norm throughout the COVID-19 pandemic, it is not surprising that global sales of interactive kiosks have skyrocketed in the last two years. According to the Kiosk Marketplace Industry Census, <a href=\\"https://www.kioskmarketplace.com/articles/2022-kiosk-marketplace-census-report-rapid-growth-returns-in-2021-as-consumers-embrace-self-service/#:~:text=Global%20sales%20of%20interactive%20kiosks,the%20Kiosk%20Marketplace%20Industry%20Census.\\" rel=\\"nofollow\\" target=\\"_blank\\">global sales</a> of interactive kiosks reached an estimated $12.1 billion in 2021, marking a 14% gain over sales in 2020, with China dominating the East Asia market. Bank kiosks represent approximately 33% of the revenue share, while self-service kiosks hold around 18%. According to the same report, much of the growth has also been driven by a reviving retail industry, which represents the largest single self-serve kiosk user segment.\\n\\nAlthough the sharp rise in the adoption of kiosk technology has been largely driven by the pandemic, their general benefits beyond COVID-19 have proven plentiful. They are proven to improve queue and wait times for customers, help reduce administrative overheads for a wide array of service industries and help facilitate more personalised customer service.\\n\\nHere are four ways that digital kiosks are transforming the customer experience across multiple industries.\\n\\n## 1.\\tEnabling touchless transactions\\n\\nContactless/touchless options are an expected element of most customer interactions today. Digital contactless payment has soared in recent years and has become the preferred option. In the US for example, <a href=\\"https://www.restaurantbusinessonline.com/technology/customers-demand-touchless-experiences\\" rel=\\"nofollow\\" target=\\"_blank\\">61%</a> of consumers prefer to purchase from businesses that accept contactless payment, and there has been an overall 20% increase in preference for contactless operations across the board. The scope for contactless has moved beyond just digital payment, too: developments in voice, facial, gesture, and biometric technology have paved the way for a completely touchless self-service experience through digital kiosks and interactive screens.\\n\\n## 2.\\tImproved self-service options\\n\\nConsumers are more used to self-service than ever, with many people finding enjoyment in taking control of their own customer experience. [Self-service kiosks](https://www.scala.com/sg/about/blogs/touch-kiosks-are-almost-standard-in-retail-banking/) can act as a self-order and checkout POS system where customers can place orders and pay for goods, allowing for a completely seamless transaction. Self-service has been embraced across many industries, particularly in restaurants and hospitality venues. According to a 2019 Forbes survey, 65% of customers said they would be more willing to visit a restaurant if self-service kiosks were available. Self-service kiosks allow customers to completely drive their own experience and make more informed choices about goods and services.\\n\\n![Self-service Kiosks](//images.ctfassets.net/lx4pzcb22oh0/7dPPY9vaXLxPWQENQaHy9f/1be62db77991b6ed5bfd2dc00eccdf23/self-service-kiosk.png)\\n\\n## 3.\\tReduced queues and waiting times\\n\\nQueue management solutions have come a long way in recent years, and have been smartly integrated with interactive digital kiosks to greatly reduce the hassle of waiting in line. The concept is simple: customers can simply select a service using the kiosk touchscreen before being assigned a queue number and can wait from the comfort of a seat instead of having to stand in line. [Digital screens](https://www.scala.com/sg/about/blogs/top-digital-signage-trends-to-watch-out-for-in-2022/) then display the number currently being served, so customers are always kept informed of their place in the queue. This has benefits for a wide array of service industries, from medical and healthcare services such as hospitals and clinics, banks and financial institutions, retailers, restaurants, cafes, and government shopfronts.\\n\\n## 4.\\tHigher customer satisfaction\\n\\nSelf-service kiosks contribute to customer satisfaction in a variety of ways. Firstly, they save customers time. Self-service not only allows customers to skip queueing altogether, but it also allows customers to make selections and purchases and quickly and easily check out on their own without needing to ask for assistance. Kiosks can also provide a more personalised experience, especially if integrated with facial or fingerprint recognition or QR technology that allows customers to view past transactions and make selections based on favourite orders or past purchases.\\n\\n## Transform the customer experience for your business today with interactive kiosks from Scala\\n\\nScala partners with many brands worldwide to deliver personalised customer experiences through interactive digital kiosks, digital signage, and marketing technology. [Get in touch today](https://www.scala.com/sg/contact/) to discuss your next project.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, Vice President Marketing - APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ibTdTmjakTgHuNsASx2VA"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3hTX3OfSTs7tOOO3dGc1y4","type":"Entry","createdAt":"2022-03-04T07:46:01.334Z","updatedAt":"2022-06-06T09:20:26.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Video Walls Deliver Immersive Customer Experiences - Infographic","ja":"ビデオウォールによる没入型カスタマーエクスペリエンス-インフォグラフィック"},"slug":{"en-US":"video-walls-deliver-immersive-customer-experiences-infographic","ja":"video-walls-deliver-immersive-customer-experiences-infographic"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7iczrst1gHWBAPKzgOuaQd"}}},"startDate":{"en-US":"2022-03-04T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"The video wall market is envisioned to grow from $17.3 billion in 2020 to $37.26 billion in 2026. Many leading brands utilise video walls as part of their marketing strategy to create high impact visuals that establish a strong first impression and reaches a large audience. Video walls empower businesses to deliver dynamic content and create immersive customer experiences.\\n\\n![Video Wall Display Infographic](//images.ctfassets.net/lx4pzcb22oh0/6Eb1ObQoa7Supk1VeHAYZM/a87fa028752fe17fd8eb8a5290a45dae/Video-walls-full-infographic.png)\\n\\n## Video Wall Displays (Powered by Scala) Empower Businesses\\n\\nVideo wall displays (powered by Scala) offer cutting-edge UHD picture quality and proven reliability and scalability. They come in a range of bezel widths and can be configured to specific sizes, shapes and resolutions to provide the perfect fit for any corporate environment.\\n\\nScala has empowered many brands across the globe to deliver immersive customer experiences by leveraging video walls.\\n\\nFor example, [Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), implemented Scala software to deliver an impressive Virtual Fitness Experience concept to more than 800 locations across Europe. In the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/au/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/) installed a video wall to serve primarily as a digital doctor directory. \\n\\nAt the same time, airports have also utilised video walls to enhance passenger experiences. [Bristol Airport](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) has used Scala software to deliver content to the largest fine pitch LED video wall in the UK – the airport’s 14m x 2.5m digital wall. \\n\\n### Transform Your Business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more here[here](https://www.scala.com/au/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"The video wall market is envisioned to grow from $17.3 billion in 2020 to $37.26 billion in 2026. Many leading brands utilise video walls as part of their marketing strategy to create high impact visuals that establish a strong first impression and reaches a large audience. Video walls empower businesses to deliver dynamic content and create immersive customer experiences.\\n\\n![Video Wall Display Infographic](//images.ctfassets.net/lx4pzcb22oh0/6Eb1ObQoa7Supk1VeHAYZM/a87fa028752fe17fd8eb8a5290a45dae/Video-walls-full-infographic.png)\\n\\n## Video Wall Displays (Powered by Scala) Empower Businesses\\n\\nVideo wall displays (powered by Scala) offer cutting-edge UHD picture quality and proven reliability and scalability. They come in a range of bezel widths and can be configured to specific sizes, shapes and resolutions to provide the perfect fit for any corporate environment.\\n\\nScala has empowered many brands across the globe to deliver immersive customer experiences by leveraging video walls.\\n\\nFor example, [Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), implemented Scala software to deliver an impressive Virtual Fitness Experience concept to more than 800 locations across Europe. In the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/) installed a video wall to serve primarily as a digital doctor directory. \\n\\nAt the same time, airports have also utilised video walls to enhance passenger experiences. [Bristol Airport](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) has used Scala software to deliver content to the largest fine pitch LED video wall in the UK – the airport’s 14m x 2.5m digital wall. \\n\\n### Transform Your Business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more here[here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"The video wall market is envisioned to grow from $17.3 billion in 2020 to $37.26 billion in 2026. Many leading brands utilise video walls as part of their marketing strategy to create high impact visuals that establish a strong first impression and reaches a large audience. Video walls empower businesses to deliver dynamic content and create immersive customer experiences.\\n\\n![Video Wall Display Infographic](//images.ctfassets.net/lx4pzcb22oh0/6Eb1ObQoa7Supk1VeHAYZM/a87fa028752fe17fd8eb8a5290a45dae/Video-walls-full-infographic.png)\\n\\n## Video Wall Displays (Powered by Scala) Empower Businesses\\n\\nVideo wall displays (powered by Scala) offer cutting-edge UHD picture quality and proven reliability and scalability. They come in a range of bezel widths and can be configured to specific sizes, shapes and resolutions to provide the perfect fit for any corporate environment.\\n\\nScala has empowered many brands across the globe to deliver immersive customer experiences by leveraging video walls.\\n\\nFor example, [Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/in/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), implemented Scala software to deliver an impressive Virtual Fitness Experience concept to more than 800 locations across Europe. In the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/) installed a video wall to serve primarily as a digital doctor directory. \\n\\nAt the same time, airports have also utilised video walls to enhance passenger experiences. [Bristol Airport](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) has used Scala software to deliver content to the largest fine pitch LED video wall in the UK – the airport’s 14m x 2.5m digital wall. \\n\\n### Transform Your Business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more here[here](https://www.scala.com/in/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"ビデオウォール市場は、2020年には173億ドルだったものが、2026年には372.6億ドルに成長すると予測されています。多くの主要ブランドが、マーケティング戦略の一環としてビデオウォールを活用し、インパクトある第一印象を与え、多くの視聴者にリーチしようとしているのです。ビデオウォールは、企業がダイナミックなコンテンツによって、没入型のカスタマーエクスペリエンスを実現させる強力なサポートツールとなります。\\n\\n![JP Infographic](//images.ctfassets.net/lx4pzcb22oh0/4d1kdYOSYzd4WlV17gh5ZZ/53e5a139841a7966526ce41fe6d101d5/Video-Wall-Infographic-Japanese.png)\\n\\n## ビデオウォールディスプレイ（Scala搭載）がビジネスを加速させる\\n\\nビデオウォールディスプレイ（Scala搭載）は、最先端のUHD画質と、実証済みの信頼性とスケーラビリティを提供します。ディスプレイモニターには、さまざまなベゼル幅があります。また、特定のサイズ、形状、解像度にもバリエーションがありますので、それらに対応するよう期待されます。Scalaのビデオウォールは、あらゆる企業環境に最適化させることができます。\\n\\nScalaは、ビデオウォールを活用することで、世界中の多くのブランドに没入型のカスタマーエクスペリエンスを提供する機会を演出してきました。\\n\\nたとえば、ヨーロッパ最大のフィットネスクラブチェーンであるBasic-Fitは、 Scalaソフトウェアを実装して、ヨーロッパ中の800を超える場所で見せる印象的なVirtualFitnessExperienceのコンセプトを実現させています。ヘルスケアの分野では、クアラルンプールのパンタイ病院で、主にデジタルドクターディレクトリとして機能するビデオウォールを設置しました。\\n\\nさらに、空港でのビデオウォール利用で、乗客のエクスペリエンス向上にも使われています。ブリストル空港は、Scalaソフトウェアを使用して、英国で最大のファインピッチLEDビデオウォール（空港の14m x 2.5mデジタルウォール）にコンテンツを配信しました。\\n\\n### Scalaでビジネスを変革する\\n\\nScalaは多くの業界のブランドと提携して、スマートマーケティングテクノロジーとデジタルサイネージによりカスタマーエクスペリエンスに変革をもたらしています。ビデオウォールを活用することで、今日のデジタルエクスペリエンスをさらに強化することができるのです。詳細はこちらをご覧ください: [ここをクリック](https://www.scala.com/jp/ \\"デジタルサイネージ\\")。\\n\\n<p><strong>フォローする：</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"The video wall market is envisioned to grow from $17.3 billion in 2020 to $37.26 billion in 2026. Many leading brands utilise video walls as part of their marketing strategy to create high impact visuals that establish a strong first impression and reaches a large audience. Video walls empower businesses to deliver dynamic content and create immersive customer experiences.\\n\\n![Video Wall Display Infographic](//images.ctfassets.net/lx4pzcb22oh0/6Eb1ObQoa7Supk1VeHAYZM/a87fa028752fe17fd8eb8a5290a45dae/Video-walls-full-infographic.png)\\n\\n## Video Wall Displays (Powered by Scala) Empower Businesses\\n\\nVideo wall displays (powered by Scala) offer cutting-edge UHD picture quality and proven reliability and scalability. They come in a range of bezel widths and can be configured to specific sizes, shapes and resolutions to provide the perfect fit for any corporate environment.\\n\\nScala has empowered many brands across the globe to deliver immersive customer experiences by leveraging video walls.\\n\\nFor example, [Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), implemented Scala software to deliver an impressive Virtual Fitness Experience concept to more than 800 locations across Europe. In the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/) installed a video wall to serve primarily as a digital doctor directory. \\n\\nAt the same time, airports have also utilised video walls to enhance passenger experiences. [Bristol Airport](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) has used Scala software to deliver content to the largest fine pitch LED video wall in the UK – the airport’s 14m x 2.5m digital wall. \\n\\n### Transform Your Business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more here[here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2nDqeeqe5JcGtXVOURZ9DX"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:","ja":"ご意見をお聞かせください："},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ln3vqiRxhRIE5MgNvwRcE","type":"Entry","createdAt":"2022-06-03T07:50:47.530Z","updatedAt":"2022-06-03T07:50:47.530Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Drives QSR Sales"},"slug":{"en-US":"how-digital-signage-drives-qsr-sales","ja":"how-digital-signage-drives-qsr-sales"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6P3ITGsB8BN9mIQgGZDzDL"}}},"startDate":{"en-US":"2022-06-03T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"*Visually engaging digital signage for quick-service restaurants (QSR) showcases menu items impressively while offering added convenience and targeted messaging to enhance the customer experience and boost sales.*\\n\\nThe growth potential of the QSR industry in the SEA6 countries (comprising Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam) remains high, driven by heightened consumption from a large and aspirational middle class. Rising income, growing urbanisation, and the increasing influence of Western lifestyles further spur the growth of both local and international QSR players.\\n\\nWhile greater demand for fast food seems lucrative to restaurateurs, the growing market is increasingly competitive. So, how can a QSR restaurant stand out? While food quality and fast delivery are critical, the __QSR experience__ distinguishes a superior QSR from an average one. \\n\\nHow then, can restaurant owners enhance the QSR experience? In this blog, we discuss how [QSR digital signage](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage\\") can make a huge impact on the overall dining experience, and present compelling reasons why all restaurant owners should consider deploying QSR digital signage.\\n\\n## Benefits of Using QSR Digital Signage \\n\\nQSR digital signage plays a crucial role in influencing customers’ purchase decisions. According to a recent <a href=\\"https://www.intel.com/content/dam/www/public/us/en/documents/infographics/digital-signage-qsrs-infographic.pdf\\" rel=\\"nofollow\\" target=\\"_blank\\">Intel report</a>, 29% of customers find digital menus more influential than traditional menus. QSRs that installed digital signage experienced an overall sales growth of 28%.  \\n\\nQSR digital signage offers the following key benefits :\\n\\n### Update Menus Easily\\n\\nMenu rotation and timely updates ensure that menus are enticing for customers. Digital signage makes it easy to refresh the menu to feature seasonal items, holiday specials, limited time offers, etc. Changes in pricing can be managed centrally and be reflected in real-time across different outlets. \\nIn addition, you can also display ingredients and nutritional information for each item and help customers make more informed decisions and healthier choices.\\n\\n### Appeal to Modern Consumers\\n\\nIn today’s digital age, consumers especially the Gen Zs and millennials are more inclined to patronise restaurants that are modern and reinvent themselves with innovative technologies.\\n\\nMore than 70% of restaurant customers reveal that an effective menu display is their top priority. Digital signage allows the creation of attractive, easy-to-read and customisable menu designs without the need for reprinting.\\nUnlike traditional printed signage which offers limited information in a less appealing way, QSR digital signage offers the unique ability to feature eye-catching imagery and targeted messaging to capture attention and promote items effectively.\\n\\n### Reduce Perceived Waiting Times\\n\\nThe <a href=\\"https://www.fsrmagazine.com/content/study-released-average-restaurant-wait-times\\" rel=\\"nofollow\\" target=\\"_blank\\">average wait time at restaurants</a> is 23 minutes and hungry customers may be turned off by the long queues. Offer entertaining content on digital screens while customers wait in line to reduce perceived waiting time. Alternatively, display digital menus and food reviews to allow customers to decide on their food order beforehand, or curate custom social media content to increase brand engagement.\\n\\n### Promote at the Right Time\\n\\nDigital menu boards allow you to deliver your promotional and marketing content to your target audience at the right time. For example, you can inform customers about special deals, limited-time offers, upcoming events, etc. \\n\\nFurthermore, digital menu boards that come with “scheduled publishing” allows you to schedule updates ahead of time. This ensures that the content will be published automatically on the set date and time. This way, you will never miss the opportunity to optimise sales. \\n\\n### Optimise QSR Sales with Scala Digital Signage \\n\\nScala creates beautifully designed digital signage for QSRs and sets your business up for success. Global QSR brands such as [Wendy’s](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study\\") and [Panos](https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study\\") have leveraged Scala digital signage solutions to elevate the customer experience and drive sales. \\n\\nCheck out [Scala’s QSR solutions](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\") and build memorable customer experiences today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"*Visually engaging digital signage for quick-service restaurants (QSR) showcases menu items impressively while offering added convenience and targeted messaging to enhance the customer experience and boost sales.*\\n\\nThe growth potential of the QSR industry in the SEA6 countries (comprising Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam) remains high, driven by heightened consumption from a large and aspirational middle class. Rising income, growing urbanisation, and the increasing influence of Western lifestyles further spur the growth of both local and international QSR players.\\n\\nWhile greater demand for fast food seems lucrative to restaurateurs, the growing market is increasingly competitive. So, how can a QSR restaurant stand out? While food quality and fast delivery are critical, the __QSR experience__ distinguishes a superior QSR from an average one. \\n\\nHow then, can restaurant owners enhance the QSR experience? In this blog, we discuss how [QSR digital signage](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage\\") can make a huge impact on the overall dining experience, and present compelling reasons why all restaurant owners should consider deploying QSR digital signage.\\n\\n## Benefits of Using QSR Digital Signage \\n\\nQSR digital signage plays a crucial role in influencing customers’ purchase decisions. According to a recent <a href=\\"https://www.intel.com/content/dam/www/public/us/en/documents/infographics/digital-signage-qsrs-infographic.pdf\\" rel=\\"nofollow\\" target=\\"_blank\\">Intel report</a>, 29% of customers find digital menus more influential than traditional menus. QSRs that installed digital signage experienced an overall sales growth of 28%.  \\n\\nQSR digital signage offers the following key benefits :\\n\\n### Update Menus Easily\\n\\nMenu rotation and timely updates ensure that menus are enticing for customers. Digital signage makes it easy to refresh the menu to feature seasonal items, holiday specials, limited time offers, etc. Changes in pricing can be managed centrally and be reflected in real-time across different outlets. \\nIn addition, you can also display ingredients and nutritional information for each item and help customers make more informed decisions and healthier choices.\\n\\n### Appeal to Modern Consumers\\n\\nIn today’s digital age, consumers especially the Gen Zs and millennials are more inclined to patronise restaurants that are modern and reinvent themselves with innovative technologies.\\n\\nMore than 70% of restaurant customers reveal that an effective menu display is their top priority. Digital signage allows the creation of attractive, easy-to-read and customisable menu designs without the need for reprinting.\\nUnlike traditional printed signage which offers limited information in a less appealing way, QSR digital signage offers the unique ability to feature eye-catching imagery and targeted messaging to capture attention and promote items effectively.\\n\\n### Reduce Perceived Waiting Times\\n\\nThe <a href=\\"https://www.fsrmagazine.com/content/study-released-average-restaurant-wait-times\\" rel=\\"nofollow\\" target=\\"_blank\\">average wait time at restaurants</a> is 23 minutes and hungry customers may be turned off by the long queues. Offer entertaining content on digital screens while customers wait in line to reduce perceived waiting time. Alternatively, display digital menus and food reviews to allow customers to decide on their food order beforehand, or curate custom social media content to increase brand engagement.\\n\\n### Promote at the Right Time\\n\\nDigital menu boards allow you to deliver your promotional and marketing content to your target audience at the right time. For example, you can inform customers about special deals, limited-time offers, upcoming events, etc. \\n\\nFurthermore, digital menu boards that come with “scheduled publishing” allows you to schedule updates ahead of time. This ensures that the content will be published automatically on the set date and time. This way, you will never miss the opportunity to optimise sales. \\n\\n### Optimise QSR Sales with Scala Digital Signage \\n\\nScala creates beautifully designed digital signage for QSRs and sets your business up for success. Global QSR brands such as [Wendy’s](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"Wendy’s Case-study\\") and [Panos](https://www.scala.com/sg/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/ \\"Panos Case-study\\") have leveraged Scala digital signage solutions to elevate the customer experience and drive sales. \\n\\nCheck out [Scala’s QSR solutions](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage Solutions\\") and build memorable customer experiences today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7wAgFi5IfgqLF2EJyStiCz"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2iKJHAs7tbiKgBKIidL0a1"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1PVg6rkunS8eTVEh3VCDsL","type":"Entry","createdAt":"2022-04-28T08:39:42.787Z","updatedAt":"2022-05-27T05:48:18.682Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage for Restaurants: Dazzle with Digital Menu Boards"},"slug":{"en-US":"digital-signage-for-restaurants-dazzle-with-digital-menu-boards","ja":"digital-signage-for-restaurants-dazzle-with-digital-menu-boards"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5D8mM0UtiuO946oOWlj05E"}}},"startDate":{"en-US":"2022-04-28T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"Digital menu boards, a critical component of restaurant digital signage, have become an essential feature of modern quick-service restaurants, food court vendors and other casual dining outlets. Research shows that digital menu boards increase unplanned purchases in restaurant settings by 80%. For restaurants and outlets that have taken the plunge and invested in digital menu boards, the next challenge is making them as effective as possible at attracting customers and driving sales.\\n\\n__Visual appearance plays a significant role:__ in fact, <a href=\\"https://www.gelato.com/en-US/blog/why-product-images-are-so-important-and-how-they-influence-conversions/\\" rel=\\"nofollow\\" target=\\"_blank\\">93% of consumers</a> consider visual appearance to be the key deciding factor in a purchasing decision.\\n\\nHere are several ways to dazzle customers with your [digital menu boards](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Digital Menu Boards\\"), and create appealing content that attracts diners and increases average spend.\\n\\n### Choose high-quality images\\nWhile text-only digital menu boards have a place and can be highly effective due to their simplicity, the power of high-quality, attractive food imagery cannot be underestimated. High-quality photos are associated with high-quality products, so restaurants should consider investing in professional food photography to capture flattering and appetising images for display. Low-quality phone photography should be avoided at all costs.\\n\\n### Incorporate full-motion video\\n\\nMoving content attracts the eye and adds interest to digital menu boards. Full-motion video is an excellent way to enhance your digital menu board content, and video is a proven tool to drive more awareness and sales as it is often the customer’s preferred content format. Research shows that <a href=\\"https://blog.hubspot.com/news-trends/content-trends-preferences\\" rel=\\"nofollow\\" target=\\"_blank\\">54%</a> of consumers want to see more video content from brands, so video content is a worthwhile investment that could have a big impact on customer interest and restaurant sales.\\n\\n### Make digital menu boards easy to read\\n\\n74% of customers say an easy to read menu is their top priority. Effective digital menu boards use large, clear fonts that are readable at a distance, and text must contrast sufficiently with the background to enhance readability. It’s also important not to try and include too much text, as this may crowd the design and make type smaller and harder to read.\\n\\n### Choose an effective colour palette \\n\\nDepending on your restaurant brand, colour can have a big impact on customer attraction, as well as appetite. According to colour psychology studies, red and yellow are often touted as the chief food colours, as well as capturing customer attention. Orange is also a popular choice as it is thought to stimulate appetite, while green is often used to connote healthy food (for example, vegetables). \\n\\n### Clearly display prices and promotions\\n\\nClear prices are a key feature of any effective digital menu board, and lack of clear pricing information can make ordering frustrating for customers. Digital menu boards also offer an excellent opportunity to advertise combo offers and add-ons to increase average restaurant spend, and a portion of your setup should be dedicated to highlighting menu specials and restaurant promotions.\\n\\n## Drive more restaurant sales today with Scala digital signage for restaurants\\n\\nScala has helped many brands across the restaurant industry transform the customer experience with digital menu boards.  Scala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants attract customers, drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"Digital menu boards, a critical component of restaurant digital signage, have become an essential feature of modern quick-service restaurants, food court vendors and other casual dining outlets. Research shows that digital menu boards increase unplanned purchases in restaurant settings by 80%. For restaurants and outlets that have taken the plunge and invested in digital menu boards, the next challenge is making them as effective as possible at attracting customers and driving sales.\\n\\n__Visual appearance plays a significant role:__ in fact, <a href=\\"https://www.gelato.com/en-US/blog/why-product-images-are-so-important-and-how-they-influence-conversions/\\" rel=\\"nofollow\\" target=\\"_blank\\">93% of consumers</a> consider visual appearance to be the key deciding factor in a purchasing decision.\\n\\nHere are several ways to dazzle customers with your [digital menu boards](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Digital Menu Boards\\"), and create appealing content that attracts diners and increases average spend.\\n\\n### Choose high-quality images\\nWhile text-only digital menu boards have a place and can be highly effective due to their simplicity, the power of high-quality, attractive food imagery cannot be underestimated. High-quality photos are associated with high-quality products, so restaurants should consider investing in professional food photography to capture flattering and appetising images for display. Low-quality phone photography should be avoided at all costs.\\n\\n### Incorporate full-motion video\\n\\nMoving content attracts the eye and adds interest to digital menu boards. Full-motion video is an excellent way to enhance your digital menu board content, and video is a proven tool to drive more awareness and sales as it is often the customer’s preferred content format. Research shows that <a href=\\"https://blog.hubspot.com/news-trends/content-trends-preferences\\" rel=\\"nofollow\\" target=\\"_blank\\">54%</a> of consumers want to see more video content from brands, so video content is a worthwhile investment that could have a big impact on customer interest and restaurant sales.\\n\\n### Make digital menu boards easy to read\\n\\n74% of customers say an easy to read menu is their top priority. Effective digital menu boards use large, clear fonts that are readable at a distance, and text must contrast sufficiently with the background to enhance readability. It’s also important not to try and include too much text, as this may crowd the design and make type smaller and harder to read.\\n\\n### Choose an effective colour palette \\n\\nDepending on your restaurant brand, colour can have a big impact on customer attraction, as well as appetite. According to colour psychology studies, red and yellow are often touted as the chief food colours, as well as capturing customer attention. Orange is also a popular choice as it is thought to stimulate appetite, while green is often used to connote healthy food (for example, vegetables). \\n\\n### Clearly display prices and promotions\\n\\nClear prices are a key feature of any effective digital menu board, and lack of clear pricing information can make ordering frustrating for customers. Digital menu boards also offer an excellent opportunity to advertise combo offers and add-ons to increase average restaurant spend, and a portion of your setup should be dedicated to highlighting menu specials and restaurant promotions.\\n\\n## Drive more restaurant sales today with Scala digital signage for restaurants\\n\\nScala has helped many brands across the restaurant industry transform the customer experience with digital menu boards.  Scala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants attract customers, drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4yoHgEjGf02mkAO2guslmB"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"u8CNjCULGHWsgfhEKMDia","type":"Entry","createdAt":"2022-05-24T08:21:38.144Z","updatedAt":"2022-05-24T09:19:07.705Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Building a Difference with Technology and Innovation"},"slug":{"en-US":"building-a-difference-with-technology-and-innovation","ja":"building-a-difference-with-technology-and-innovation"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"10zh7NLDRhpBr2yZihwwnV"}}},"startDate":{"en-US":"2022-05-24T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"*Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences, in an exclusive interview with Forbes India.*\\n\\nDigital transformation is changing the way businesses operate and deliver value. Traditional marketing approaches are no longer effective in attracting and retaining customers. The influence and impact of omnichannel marketing are driving businesses to prioritise the customer experience and reconsider their go-to-market strategies.\\n\\nCustomer experience is undeniably the key to business growth. According to Bain & Company, companies that are committed to enhancing their customers\' experience can increase their revenue to 4 – 8% above their market. In addition, research from <a href=\\"https://www.prnewswire.com/news-releases/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Dimension Data</a> revealed that 84% of companies that improved their customer experience noted revenue growth, and 79% of those companies realised cost savings.\\n\\nSuccess will go to firms that embrace new technologies and provide an unrivalled customer experience. What role, then, does digital signage play in the digital transformation journey? Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences with digital signage, in an exclusive interview with Forbes India.\\n\\n![Forbes Article of Scala APAC](//images.ctfassets.net/lx4pzcb22oh0/6bwKkIL4GS4qZkT2K6J7Wq/b2416908dade3c90fc2ffc96b3f5187e/Forbes-Article-Scala-APAC.png)\\n\\n*Subscribers of Forbes India can read the full article here (pg 10-11) \\n<a href=\\"https://www.forbesindia.com/magazine/1387\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbesindia.com/magazine/1387</a>*\\n\\n“We bring to the table over 30 years of expertise and experience in providing powerful end-to-end digital deployments for the largest global businesses and brands. Helping clients maximise digital investment with innovative solutions is our aim.” __Scala APAC MD Manish Kumar__\\n\\n## Digital signage is essential for digital transformation\\n\\nDigital signage is a versatile communication tool that serves a variety of functions such as: to display targeted messages, convey internal communication or share product information to enhance customer service, hype promotions and improve brand affinity. It plays a key role in influencing purchase decisions and forms an integral part of every modern retail store.\\n\\nSolutions such as [Lift & Learn](https://www.scala.com/au/news/how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage/ \\"Lift & Learn Solutions\\") enriches the touch and feel experience; while digital shelf talkers facilitate product discovery by encouraging self-guided product exploration and comparison. On the other hand, <a href=\\"https://www.youtube.com/watch?v=zn-skpmI5dc\\" rel=\\"nofollow\\" target=\\"_blank\\">video walls</a> can transform any business by attracting maximum attention through stunning visuals. Furthermore, digital signage enables brands to entertain and inspire the gen-Zs and millennials by syncing digital screens with social media feeds and curating hashtag mentions.\\n\\nStatistics show that digital signage is a worthwhile investment: 68% of customers make a purchase after seeing digital signage and retail digital signage can help boost sales by up to <a href=\\"https://www.smallbusinessbonfire.com/boost-sales-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a>.\\n\\n### Scala stays at the forefront of technology and innovation\\n\\nScala stays at the forefront of technology and offers cutting-edge solutions for a wide range of industries including retail, QSR, banking, healthcare, transportation and education.\\n\\nScala helps businesses redefine the customer experience through interactive digital solutions that are engaging and informative, while enabling brands to better understand their customers’ behaviour through actionable data and insights.\\n\\nThis year, Scala has launched innovative solutions such as the <a href=\\"https://www.youtube.com/watch?v=t2i6enbXlxw\\" rel=\\"nofollow\\" target=\\"_blank\\">SuperLumin Content Accelerator, Smart Fitting Room </a>and Virtual Helpdesk to empower businesses to increase profitability, productivity and growth. We expect more solutions to take off this year as more savvy businesses continue to make investments in digital signage.\\n\\n### Scala makes it easy with digital signage Software-as-a-Service(SaaS)\\n\\nInterested to leverage digital signage and embark on your digital transformation journey but unsure where to begin? No worries! Scala offers affordable and convenient [digital signage software-as-a-service (SaaS)](https://www.scala.com/au/products/saas/ \\"Digital Signage SaaS\\") that allows you achieve your marketing agenda while greatly reducing the complexity and overheads of launching and managing your digital signage network.\\n\\nFor those looking for complete support on creating, managing and distributing content, Scala offers fully managed services via managed SaaS (m-SaaS). This hassle-free approach enables you to focus on your core business.\\n\\n### Global brands trust Scala\\n\\nMany global brands have utilised Scala digital signage solutions to create engaging, informative and interactive digital content. Check out [this page](https://www.scala.com/au/casestudies/ \\"Digital Signage Case-studies\\") to discover how the Scala team guided various brands to accomplish their unique objectives.\\n\\nFor more information on Scala solutions, click [here](https://www.scala.com/au/ \\"Digital Signage Company\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"*Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences, in an exclusive interview with Forbes India.*\\n\\nDigital transformation is changing the way businesses operate and deliver value. Traditional marketing approaches are no longer effective in attracting and retaining customers. The influence and impact of omnichannel marketing are driving businesses to prioritise the customer experience and reconsider their go-to-market strategies.\\n\\nCustomer experience is undeniably the key to business growth. According to Bain & Company, companies that are committed to enhancing their customers\' experience can increase their revenue to 4 – 8% above their market. In addition, research from <a href=\\"https://www.prnewswire.com/news-releases/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Dimension Data</a> revealed that 84% of companies that improved their customer experience noted revenue growth, and 79% of those companies realised cost savings.\\n\\nSuccess will go to firms that embrace new technologies and provide an unrivalled customer experience. What role, then, does digital signage play in the digital transformation journey? Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences with digital signage, in an exclusive interview with Forbes India.\\n\\n![Forbes Article of Scala APAC](//images.ctfassets.net/lx4pzcb22oh0/6bwKkIL4GS4qZkT2K6J7Wq/b2416908dade3c90fc2ffc96b3f5187e/Forbes-Article-Scala-APAC.png)\\n\\n*Subscribers of Forbes India can read the full article here (pg 10-11) \\n<a href=\\"https://www.forbesindia.com/magazine/1387\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbesindia.com/magazine/1387</a>*\\n\\n“We bring to the table over 30 years of expertise and experience in providing powerful end-to-end digital deployments for the largest global businesses and brands. Helping clients maximise digital investment with innovative solutions is our aim.” __Scala APAC MD Manish Kumar__\\n\\n## Digital signage is essential for digital transformation\\n\\nDigital signage is a versatile communication tool that serves a variety of functions such as: to display targeted messages, convey internal communication or share product information to enhance customer service, hype promotions and improve brand affinity. It plays a key role in influencing purchase decisions and forms an integral part of every modern retail store.\\n\\nSolutions such as [Lift & Learn](https://www.scala.com/sg/news/how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage/ \\"Lift & Learn Solutions\\") enriches the touch and feel experience; while digital shelf talkers facilitate product discovery by encouraging self-guided product exploration and comparison. On the other hand, <a href=\\"https://www.youtube.com/watch?v=zn-skpmI5dc\\" rel=\\"nofollow\\" target=\\"_blank\\">video walls</a> can transform any business by attracting maximum attention through stunning visuals. Furthermore, digital signage enables brands to entertain and inspire the gen-Zs and millennials by syncing digital screens with social media feeds and curating hashtag mentions.\\n\\nStatistics show that digital signage is a worthwhile investment: 68% of customers make a purchase after seeing digital signage and retail digital signage can help boost sales by up to <a href=\\"https://www.smallbusinessbonfire.com/boost-sales-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a>.\\n\\n### Scala stays at the forefront of technology and innovation\\n\\nScala stays at the forefront of technology and offers cutting-edge solutions for a wide range of industries including retail, QSR, banking, healthcare, transportation and education.\\n\\nScala helps businesses redefine the customer experience through interactive digital solutions that are engaging and informative, while enabling brands to better understand their customers’ behaviour through actionable data and insights.\\n\\nThis year, Scala has launched innovative solutions such as the <a href=\\"https://www.youtube.com/watch?v=t2i6enbXlxw\\" rel=\\"nofollow\\" target=\\"_blank\\">SuperLumin Content Accelerator, Smart Fitting Room </a>and Virtual Helpdesk to empower businesses to increase profitability, productivity and growth. We expect more solutions to take off this year as more savvy businesses continue to make investments in digital signage.\\n\\n### Scala makes it easy with digital signage Software-as-a-Service(SaaS)\\n\\nInterested to leverage digital signage and embark on your digital transformation journey but unsure where to begin? No worries! Scala offers affordable and convenient [digital signage software-as-a-service (SaaS)](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\") that allows you achieve your marketing agenda while greatly reducing the complexity and overheads of launching and managing your digital signage network.\\n\\nFor those looking for complete support on creating, managing and distributing content, Scala offers fully managed services via managed SaaS (m-SaaS). This hassle-free approach enables you to focus on your core business.\\n\\n### Global brands trust Scala\\n\\nMany global brands have utilised Scala digital signage solutions to create engaging, informative and interactive digital content. Check out [this page](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-studies\\") to discover how the Scala team guided various brands to accomplish their unique objectives.\\n\\nFor more information on Scala solutions, click [here](https://www.scala.com/sg/ \\"Digital Signage Company\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"*Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences, in an exclusive interview with Forbes India.*\\n\\nDigital transformation is changing the way businesses operate and deliver value. Traditional marketing approaches are no longer effective in attracting and retaining customers. The influence and impact of omnichannel marketing are driving businesses to prioritise the customer experience and reconsider their go-to-market strategies.\\n\\nCustomer experience is undeniably the key to business growth. According to Bain & Company, companies that are committed to enhancing their customers\' experience can increase their revenue to 4 – 8% above their market. In addition, research from <a href=\\"https://www.prnewswire.com/news-releases/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Dimension Data</a> revealed that 84% of companies that improved their customer experience noted revenue growth, and 79% of those companies realised cost savings.\\n\\nSuccess will go to firms that embrace new technologies and provide an unrivalled customer experience. What role, then, does digital signage play in the digital transformation journey? Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences with digital signage, in an exclusive interview with Forbes India.\\n\\n![Forbes Article of Scala APAC](//images.ctfassets.net/lx4pzcb22oh0/6bwKkIL4GS4qZkT2K6J7Wq/b2416908dade3c90fc2ffc96b3f5187e/Forbes-Article-Scala-APAC.png)\\n\\n*Subscribers of Forbes India can read the full article here (pg 10-11) \\n<a href=\\"https://www.forbesindia.com/magazine/1387\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbesindia.com/magazine/1387</a>*\\n\\n“We bring to the table over 30 years of expertise and experience in providing powerful end-to-end digital deployments for the largest global businesses and brands. Helping clients maximise digital investment with innovative solutions is our aim.” __Scala APAC MD Manish Kumar__\\n\\n## Digital signage is essential for digital transformation\\n\\nDigital signage is a versatile communication tool that serves a variety of functions such as: to display targeted messages, convey internal communication or share product information to enhance customer service, hype promotions and improve brand affinity. It plays a key role in influencing purchase decisions and forms an integral part of every modern retail store.\\n\\nSolutions such as [Lift & Learn](https://www.scala.com/in/news/how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage/ \\"Lift & Learn Solutions\\") enriches the touch and feel experience; while digital shelf talkers facilitate product discovery by encouraging self-guided product exploration and comparison. On the other hand, <a href=\\"https://www.youtube.com/watch?v=zn-skpmI5dc\\" rel=\\"nofollow\\" target=\\"_blank\\">video walls</a> can transform any business by attracting maximum attention through stunning visuals. Furthermore, digital signage enables brands to entertain and inspire the gen-Zs and millennials by syncing digital screens with social media feeds and curating hashtag mentions.\\n\\nStatistics show that digital signage is a worthwhile investment: 68% of customers make a purchase after seeing digital signage and retail digital signage can help boost sales by up to <a href=\\"https://www.smallbusinessbonfire.com/boost-sales-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a>.\\n\\n### Scala stays at the forefront of technology and innovation\\n\\nScala stays at the forefront of technology and offers cutting-edge solutions for a wide range of industries including retail, QSR, banking, healthcare, transportation and education.\\n\\nScala helps businesses redefine the customer experience through interactive digital solutions that are engaging and informative, while enabling brands to better understand their customers’ behaviour through actionable data and insights.\\n\\nThis year, Scala has launched innovative solutions such as the <a href=\\"https://www.youtube.com/watch?v=t2i6enbXlxw\\" rel=\\"nofollow\\" target=\\"_blank\\">SuperLumin Content Accelerator, Smart Fitting Room </a>and Virtual Helpdesk to empower businesses to increase profitability, productivity and growth. We expect more solutions to take off this year as more savvy businesses continue to make investments in digital signage.\\n\\n### Scala makes it easy with digital signage Software-as-a-Service(SaaS)\\n\\nInterested to leverage digital signage and embark on your digital transformation journey but unsure where to begin? No worries! Scala offers affordable and convenient [digital signage software-as-a-service (SaaS)](https://www.scala.com/in/products/saas/ \\"Digital Signage SaaS\\") that allows you achieve your marketing agenda while greatly reducing the complexity and overheads of launching and managing your digital signage network.\\n\\nFor those looking for complete support on creating, managing and distributing content, Scala offers fully managed services via managed SaaS (m-SaaS). This hassle-free approach enables you to focus on your core business.\\n\\n### Global brands trust Scala\\n\\nMany global brands have utilised Scala digital signage solutions to create engaging, informative and interactive digital content. Check out [this page](https://www.scala.com/in/casestudies/ \\"Digital Signage Case-studies\\") to discover how the Scala team guided various brands to accomplish their unique objectives.\\n\\nFor more information on Scala solutions, click [here](https://www.scala.com/in/ \\"Digital Signage Company\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"*Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences, in an exclusive interview with Forbes India.*\\n\\nDigital transformation is changing the way businesses operate and deliver value. Traditional marketing approaches are no longer effective in attracting and retaining customers. The influence and impact of omnichannel marketing are driving businesses to prioritise the customer experience and reconsider their go-to-market strategies.\\n\\nCustomer experience is undeniably the key to business growth. According to Bain & Company, companies that are committed to enhancing their customers\' experience can increase their revenue to 4 – 8% above their market. In addition, research from <a href=\\"https://www.prnewswire.com/news-releases/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Dimension Data</a> revealed that 84% of companies that improved their customer experience noted revenue growth, and 79% of those companies realised cost savings.\\n\\nSuccess will go to firms that embrace new technologies and provide an unrivalled customer experience. What role, then, does digital signage play in the digital transformation journey? Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences with digital signage, in an exclusive interview with Forbes India.\\n\\n![Forbes Article of Scala APAC](//images.ctfassets.net/lx4pzcb22oh0/6bwKkIL4GS4qZkT2K6J7Wq/b2416908dade3c90fc2ffc96b3f5187e/Forbes-Article-Scala-APAC.png)\\n\\n*Subscribers of Forbes India can read the full article here (pg 10-11) \\n<a href=\\"https://www.forbesindia.com/magazine/1387\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbesindia.com/magazine/1387</a>*\\n\\n“We bring to the table over 30 years of expertise and experience in providing powerful end-to-end digital deployments for the largest global businesses and brands. Helping clients maximise digital investment with innovative solutions is our aim.” __Scala APAC MD Manish Kumar__\\n\\n## Digital signage is essential for digital transformation\\n\\nDigital signage is a versatile communication tool that serves a variety of functions such as: to display targeted messages, convey internal communication or share product information to enhance customer service, hype promotions and improve brand affinity. It plays a key role in influencing purchase decisions and forms an integral part of every modern retail store.\\n\\nSolutions such as [Lift & Learn](https://www.scala.com/jp/news/how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage/ \\"Lift & Learn Solutions\\") enriches the touch and feel experience; while digital shelf talkers facilitate product discovery by encouraging self-guided product exploration and comparison. On the other hand, <a href=\\"https://www.youtube.com/watch?v=zn-skpmI5dc\\" rel=\\"nofollow\\" target=\\"_blank\\">video walls</a> can transform any business by attracting maximum attention through stunning visuals. Furthermore, digital signage enables brands to entertain and inspire the gen-Zs and millennials by syncing digital screens with social media feeds and curating hashtag mentions.\\n\\nStatistics show that digital signage is a worthwhile investment: 68% of customers make a purchase after seeing digital signage and retail digital signage can help boost sales by up to <a href=\\"https://www.smallbusinessbonfire.com/boost-sales-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a>.\\n\\n### Scala stays at the forefront of technology and innovation\\n\\nScala stays at the forefront of technology and offers cutting-edge solutions for a wide range of industries including retail, QSR, banking, healthcare, transportation and education.\\n\\nScala helps businesses redefine the customer experience through interactive digital solutions that are engaging and informative, while enabling brands to better understand their customers’ behaviour through actionable data and insights.\\n\\nThis year, Scala has launched innovative solutions such as the <a href=\\"https://www.youtube.com/watch?v=t2i6enbXlxw\\" rel=\\"nofollow\\" target=\\"_blank\\">SuperLumin Content Accelerator, Smart Fitting Room </a>and Virtual Helpdesk to empower businesses to increase profitability, productivity and growth. We expect more solutions to take off this year as more savvy businesses continue to make investments in digital signage.\\n\\n### Scala makes it easy with digital signage Software-as-a-Service(SaaS)\\n\\nInterested to leverage digital signage and embark on your digital transformation journey but unsure where to begin? No worries! Scala offers affordable and convenient [digital signage software-as-a-service (SaaS)](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\") that allows you achieve your marketing agenda while greatly reducing the complexity and overheads of launching and managing your digital signage network.\\n\\nFor those looking for complete support on creating, managing and distributing content, Scala offers fully managed services via managed SaaS (m-SaaS). This hassle-free approach enables you to focus on your core business.\\n\\n### Global brands trust Scala\\n\\nMany global brands have utilised Scala digital signage solutions to create engaging, informative and interactive digital content. Check out [this page](https://www.scala.com/jp/casestudies/ \\"Digital Signage Case-studies\\") to discover how the Scala team guided various brands to accomplish their unique objectives.\\n\\nFor more information on Scala solutions, click [here](https://www.scala.com/jp/ \\"Digital Signage Company\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"*Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences, in an exclusive interview with Forbes India.*\\n\\nDigital transformation is changing the way businesses operate and deliver value. Traditional marketing approaches are no longer effective in attracting and retaining customers. The influence and impact of omnichannel marketing are driving businesses to prioritise the customer experience and reconsider their go-to-market strategies.\\n\\nCustomer experience is undeniably the key to business growth. According to Bain & Company, companies that are committed to enhancing their customers\' experience can increase their revenue to 4 – 8% above their market. In addition, research from <a href=\\"https://www.prnewswire.com/news-releases/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Dimension Data</a> revealed that 84% of companies that improved their customer experience noted revenue growth, and 79% of those companies realised cost savings.\\n\\nSuccess will go to firms that embrace new technologies and provide an unrivalled customer experience. What role, then, does digital signage play in the digital transformation journey? Scala APAC Managing Director Manish Kumar shares how Scala empowers brands to build superior customer experiences with digital signage, in an exclusive interview with Forbes India.\\n\\n![Forbes Article of Scala APAC](//images.ctfassets.net/lx4pzcb22oh0/6bwKkIL4GS4qZkT2K6J7Wq/b2416908dade3c90fc2ffc96b3f5187e/Forbes-Article-Scala-APAC.png)\\n\\n*Subscribers of Forbes India can read the full article here (pg 10-11) \\n<a href=\\"https://www.forbesindia.com/magazine/1387\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbesindia.com/magazine/1387</a>*\\n\\n“We bring to the table over 30 years of expertise and experience in providing powerful end-to-end digital deployments for the largest global businesses and brands. Helping clients maximise digital investment with innovative solutions is our aim.” __Scala APAC MD Manish Kumar__\\n\\n## Digital signage is essential for digital transformation\\n\\nDigital signage is a versatile communication tool that serves a variety of functions such as: to display targeted messages, convey internal communication or share product information to enhance customer service, hype promotions and improve brand affinity. It plays a key role in influencing purchase decisions and forms an integral part of every modern retail store.\\n\\nSolutions such as [Lift & Learn](https://www.scala.com/sg/news/how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage/ \\"Lift & Learn Solutions\\") enriches the touch and feel experience; while digital shelf talkers facilitate product discovery by encouraging self-guided product exploration and comparison. On the other hand, <a href=\\"https://www.youtube.com/watch?v=zn-skpmI5dc\\" rel=\\"nofollow\\" target=\\"_blank\\">video walls</a> can transform any business by attracting maximum attention through stunning visuals. Furthermore, digital signage enables brands to entertain and inspire the gen-Zs and millennials by syncing digital screens with social media feeds and curating hashtag mentions.\\n\\nStatistics show that digital signage is a worthwhile investment: 68% of customers make a purchase after seeing digital signage and retail digital signage can help boost sales by up to <a href=\\"https://www.smallbusinessbonfire.com/boost-sales-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a>.\\n\\n### Scala stays at the forefront of technology and innovation\\n\\nScala stays at the forefront of technology and offers cutting-edge solutions for a wide range of industries including retail, QSR, banking, healthcare, transportation and education.\\n\\nScala helps businesses redefine the customer experience through interactive digital solutions that are engaging and informative, while enabling brands to better understand their customers’ behaviour through actionable data and insights.\\n\\nThis year, Scala has launched innovative solutions such as the <a href=\\"https://www.youtube.com/watch?v=t2i6enbXlxw\\" rel=\\"nofollow\\" target=\\"_blank\\">SuperLumin Content Accelerator, Smart Fitting Room </a>and Virtual Helpdesk to empower businesses to increase profitability, productivity and growth. We expect more solutions to take off this year as more savvy businesses continue to make investments in digital signage.\\n\\n### Scala makes it easy with digital signage Software-as-a-Service(SaaS)\\n\\nInterested to leverage digital signage and embark on your digital transformation journey but unsure where to begin? No worries! Scala offers affordable and convenient [digital signage software-as-a-service (SaaS)](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\") that allows you achieve your marketing agenda while greatly reducing the complexity and overheads of launching and managing your digital signage network.\\n\\nFor those looking for complete support on creating, managing and distributing content, Scala offers fully managed services via managed SaaS (m-SaaS). This hassle-free approach enables you to focus on your core business.\\n\\n### Global brands trust Scala\\n\\nMany global brands have utilised Scala digital signage solutions to create engaging, informative and interactive digital content. Check out [this page](https://www.scala.com/sg/casestudies/ \\"Digital Signage Case-studies\\") to discover how the Scala team guided various brands to accomplish their unique objectives.\\n\\nFor more information on Scala solutions, click [here](https://www.scala.com/sg/ \\"Digital Signage Company\\").\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5B9Eolfg6Cm5qPnFPVrJXm"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"f6GoCnLTZXQfVDkt5uMNk","type":"Entry","createdAt":"2022-05-19T13:03:29.045Z","updatedAt":"2022-05-20T13:10:40.681Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Attends EuroCIS 2022 with a Suite of Scalable Retail Solutions "},"slug":{"en-US":"scala-attends-eurocis-2022-with-a-suite-of-scalable-retail-solutions"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3Wt4jmb5q4jWQGQpoUNhbY"}}},"startDate":{"en-US":"2022-05-19T05:00-05:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Scala is set to appear at EuroCIS 2022 with a variety of innovative retail solutions."},"description":{"en-US":"__London — May 19, 2022 —__ Marketing technology company, Scala, is set to appear at EuroCIS 2022 with a variety of innovative retail solutions. Appearing at booth 10C07, Scala will share solutions incorporating shelf edge and large format screens, as well as technology that brings experiential retail to shoppers while gathering key customer analytics for brands. EuroCIS takes place in Düsseldorf, Germany from May 31 - June 2 with [guided tours of the Scala booth](https://www.google.com/url?q=https://www3.scala.com/scala-on-eurocis-2022&sa=D&source=editors&ust=1652968751616820&usg=AOvVaw1JiXPcrYvdktvs4i72BaMB) available to attendees. \\n\\n“EuroCIS is an opportunity for the Scala team to reconnect with retail brands and learn more about the challenges retailers have faced, as well as the opportunities that they see ahead,” said Harry Horn, General Manager EMEA, Scala. “The conventions of retail and the expectations of the customer have significantly shifted over the last two years. It will be those retail brands that remain flexible and keep customer experience front of mind that will succeed in the long term. Truly scalable and adaptable, Scala technology gives retailers unparalleled insight into customer behavior all while ensuring exceptional reliable and robust service.”\\n\\nThe Scala Solutions that will be shown at EuroCIS include:\\n\\n__Lift and Learn with ASK__: Taking the challenges of staffing into account while amplifying the value of the expertise of store employees, Lift and Learn with ASK allows for product discovery as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby. Offering personalized experiential shopping, Lift and Learn with ASK is an enhanced version of the lift and learn digital solution that promotes different forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance. \\n\\n__Shelf Edge Displays__: Set to revolutionize retail, shelf edge displays create dynamic pricing, promotional and order opportunities. Shelf edge technology is a scalable tool, allowing retail brands to reduce waste and display relevant messaging based on the times of day or external stimulus such as local weather, the news cycle or current in-store demographics. In the exhibited solution visitors can use integrated shelf edge and large format digital signage to explore recipes, find ingredients and coordinate delivery in a scalable, interactive solution. \\n\\n__Fashion Mirror__: A showstopping digital solution, Scala’s fashion mirror modernizes the fitting room experience by introducing automation, suggestive sell, convenience and smart experiential retail right at the point of decision. \\n\\nIn addition to the selection of customer-centered concepts, Scala [hardware](https://www.google.com/url?q=https://www.scala.com/en/products/hardware/&sa=D&source=editors&ust=1652968751618341&usg=AOvVaw0ogNrv-IzEsl07mHejr_FP) such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as [Walkbase TREQ](https://www.google.com/url?q=https://www.walkbase.com/&sa=D&source=editors&ust=1652968751618593&usg=AOvVaw1vBbOxAaEsqM6B_cVdxHAG). \\n\\nScala can be found at booth 10C07. More information on Scala and its retail-focussed solutions can be found at [Scala.com](https://www.google.com/url?q=https://www.scala.com/&sa=D&source=editors&ust=1652968751618929&usg=AOvVaw1C4yh7DaiQY7za_fQmLaAz). \\n\\n### About Scala\\n\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3jEEc2SCrQ8yHcpIaEiG6k"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5yaSKewmJP6VAsaWXR6LDq","type":"Entry","createdAt":"2022-05-20T06:02:54.507Z","updatedAt":"2022-05-20T06:24:57.693Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Asia-Pacific Appoints PCI China as Master Distributor in China"},"slug":{"en-US":"scala-asia-pacific-appoints-pci-china-as-master-distributor-in-china","ja":"scala-asia-pacific-appoints-pci-china-as-master-distributor-in-china"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3iifD7ErfQasqZwHuQfYv9"}}},"startDate":{"en-US":"2022-05-20T00:00+05:30"},"type":{"en-US":"News"},"description":{"en-US":"*Singapore, 20 May 2022 –* Scala Asia-Pacific today announced the appointment of PCI China, a leader in modern audiovisual and control solutions, as its master distributor in China mainland, Hong Kong and Macau. PCI China will be responsible for the sales, promotion, maintenance and support services for a full line of Scala and STRATACACHE-branded digital signage solutions in these countries. This partnership is a culmination of collaborative efforts in the past year and reflects mutual trust between the two parties. Further, it enables both companies to leverage complementary strengths, realise value innovation and share resources to rapidly promote Scala in the Chinese market.\\n\\nThis co-operation comes amidst a digital evolution driven by shifting consumer demands, which is seeing more brands recognising the value of digital transformation and leveraging advanced marketing technologies to boost sales.\\n\\n### Strategic partnership dovetails with Scala’s overall regional strategy\\n\\nScala’s marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalised customer experiences. The company has registered phenomenal growth in Asia-Pacific in the last few years and Chinese markets have always been a key focus. This partnership dovetails with the overall regional strategy to reboot and accelerate growth in Asia’s largest economy.\\n\\n### Scala plans to launch cloud-based solution in China this year\\n\\nBesides deepening its alliance with PCI to springboard growth in China, Scala will be introducing its cloud-based solution – Scala Software-as-a-Service (SaaS) – in the country in July this year. This makes it the first international digital signage solutions provider to launch a cloud-based solution in China.\\n\\nScala SaaS offers the complete suite of sophisticated Scala Content Manager tools on a subscription basis. This affordable and highly flexible solution allows businesses to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\n### Scala x PCI collaboration brings mutual benefits\\n\\nPCI has built an impressive reputation and a global presence through over two decades of providing effective and sustainable solutions. It prides itself in delivering excellent user experiences to many global businesses and has a robust network of sales and industry clients.\\n\\nThe collaboration offers a unique combination of Scala’s digital signage solutions and PCI’s solid industry network. Together, both companies will drive effective marketing strategies to promote Scala digital signage solutions and bring enhanced value for customers in the region.\\n\\nLooking forward to a successful collaboration, Scala Asia-Pacific Managing Director Manish Kumar said, “We are privileged to have PCI China as our master distributor. This collaboration fits into our strategic regional growth plan, fortifies our brand leadership in China, and unlocks the extensive customer base of one of China’s leading audiovisual companies. It also strengthens our continual efforts to better serve our customers and helps to capture the immense potential in China and the expansive APAC region.”\\n\\nMishka Chen, founder of PCI, also expressed his expectation for the cooperation, “We are very pleased to cooperate with Scala, which will enrich our solution product line and bring a better experience to users, as well as promote deeper and broader cooperation to achieve mutual benefits and win-win results.”\\n\\nLearn more about SCALA at [www.scala.com](https://www.scala.com \\"www.scala.com\\") and PCI at <a href=\\"http://www.pci-sh.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">www.pci-sh.com</a>\\n\\n__About SCALA__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__About PCI__\\n\\nPCI was founded in 1999, and has Shanghai Prime Connections AV Science & Technology Co., Beijing Oriental Prime Connections Film/TV Technology Co. Ltd., and other subsidiaries, with offices in Beijing, Shanghai, Shenzhen, and Hong Kong.\\n\\nThe business covers product sales, technical services, and cultural creativity, with years of experience and extensive channels to offer AVC solutions in diverse fields including conferences, hotels, theme parks, theatres, transportation, entertainment, cinemas, and exhibition centres.\\n\\nAs the main distributor of SCALA, QSC, Sennheiser, Kramer and many other leading global brands, it has participated in the construction of major projects in China, including the Beijing Olympic Games, Beijing Sub-center, Hangzhou G20 Summit, Beijing Universal Studios, Beijing Daxing International Airport and so on, and served many well-known enterprises, government agencies, high-end hotels and cinemas, and other customers.\\n\\nPCI also has independent intellectual property rights of ControlMax, MatrixMax, KEMU, and other products and solutions to meet the different needs of users. PCI is committed to becoming a more innovative company to provide customers with an enhanced experience. \\n\\n__Media Contact__\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a>\\n<a href=\\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1PUYotOLXABtgGirqS8f8m"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Sw1I1Dy2fRTz23EiNrgWA","type":"Entry","createdAt":"2022-05-19T09:27:30.804Z","updatedAt":"2022-05-19T09:37:26.911Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top 5 Uses for Healthcare Digital Signage"},"slug":{"en-US":"top-5-uses-for-healthcare-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"mQ7fzwp9UOOLcJaZXKQzc"}}},"startDate":{"en-US":"2022-05-19T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"en-US":"The healthcare industry in Asia-Pacific is evolving at a rapid pace, with many healthcare facilities turning to digital technologies to transform their services, drive efficiency and enhance the patient experience. The global healthcare digital signage market is expected to exhibit a <a href=\\"https://www.databridgemarketresearch.com/reports/global-digital-signage-in-healthcare-market\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 8.4% in 2021-2028</a>, while according to LEK Consulting, 65% of hospitals in the Asia-Pacific region will increase spending on digitalisation in the next three years to minimise medical errors and raise patient satisfaction. In fact, 93% of healthcare organisations already have a digital transformation strategy or are in the process of creating one.\\n\\nHealthcare settings can be stressful environments, but digital technology can help alleviate stress and create a better experience.\\n\\nHere are the top five uses for digital signage in healthcare settings.\\n\\n__1.\\tWayfinding__\\n\\nWayfinding difficulties in healthcare settings such as hospitals and clinics have been shown to <a href=\\"https://www.biorxiv.org/content/10.1101/2021.02.10.430638v1.full\\" rel=\\"nofollow\\" target=\\"_blank\\">increase anxiety</a> for patients and visitors, as well as reducing the operational efficiency of healthcare staff. Many healthcare providers are choosing digital tools, like wayfinding kiosks, healthcare digital signage and wayfinding apps to help people move around their facilities efficiently. For example, [digital wayfinding kiosks](https://www.scala.com/au/about/blogs/digital-wayfinding-paves-the-way-for-connected-healthcare/ \\"digital wayfinding kiosks\\") can enable access to a directory search, wayfinding app or digital building map, allowing patients and visitors to easily search for their destination.\\n\\n__2.\\tDigital noticeboard__\\n\\nResearch shows that 52% of patients get some health information from digital signage. Digital noticeboards or bulletin boards for healthcare can provide important health-related information for patients while waiting, and can also be used to advertise health facility products and services. Waiting room digital signage can be used to display health tips, educate patients and stream live tv and entertainment.\\n\\n__3.\\tQueue management__\\n\\nDigital signage is shown to reduce perceived wait times by more than 35%, and so queue management is an important use for digital signage in healthcare settings. Deploying [healthcare digital signage](https://www.scala.com/au/industries/healthcare/ \\"Healthcare Digital Signage\\") at entry and exit points that offer real-time queue updates can reduce anxiety by keeping patients informed of their position in the queue. \\n\\n__4.\\tDigital check-in and self-service__\\n\\nPatient self check-in or digital check-in is the way of the future. Not only does a digital patient check-in system eliminate the patient queue, it can streamline the check-in process and help reduce hospital and clinic administration overheads. Delivered via interactive kiosks or digital signs, digital check-in reduces the amount of time that reception staff need to dedicate to manual check-in. This allows them to have higher value interactions with patients and helps deliver a better patient experience. \\n\\n__5.\\tService feedback__\\n\\nPatient feedback is an essential part of delivering quality healthcare services. Hospitals, clinics and other facilities need to know that they are meeting patient needs and constantly improving their service. Interactive digital signage, touchscreen kiosks and tablets can be used to allow patients to give relevant feedback and rate their level of satisfaction, providing healthcare providers with important information to keep improving their service and operations.\\n\\n### Enhance Your Healthcare Experience Today With SCALA\\n\\nScala’s digital signage for healthcare helps transform the patient and visitor experience by making visiting and navigating health facilities less stressful. With access to a wide variety of technology, from digital wayfinding and interactive digital signs to occupancy management and queue management solutions, Scala can help hospitals and other large health facilities boost satisfaction and improve their services. Find out more about [Scala’s solutions for healthcare](https://www.scala.com/au/industries/healthcare/ \\"Digital Signage Healthcare Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ehsGoVKAOMHJKgq86ZzAG"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6aFmxu3U2LaCbNcV0QtaIV","type":"Entry","createdAt":"2022-03-10T06:35:21.173Z","updatedAt":"2022-05-19T03:52:47.964Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Transform the Healthcare Experience with Digital Signage - Vlog","ja":"デジタルサイネージで医療体験を変革"},"indexTitle":{"ja":"デジタルサイネージで医療体験を変革"},"slug":{"en-US":"transform-the-healthcare-experience-with-digital-signage-vlog","ja":"transform-the-healthcare-experience-with-digital-signage-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"DLScbXzVLeoBu56XgyLbB"}}},"startDate":{"en-US":"2022-03-10T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli","ja":"Vlog"},"description":{"au":"The COVID-19 pandemic has accelerated the convergence of several trends in the healthcare industry, particularly the increased adoption of telemedicine and a heightened demand for safe and convenient healthcare services. Hospitals worldwide are embracing digital transformation to meet the evolving needs of patients and visitors while simultaneously streamlining their operations and increasing efficiency.\\n\\nThe accelerated pace of digital innovation has led to a wider utilisation of healthcare digital signage, which helps hospitals deliver the right messages to the right people at the right time. [Healthcare digital signage](https://www.scala.com/au/industries/healthcare/ \\"Healthcare digital signage\\") enhances the experience of everyone that steps foot in the hospital. It empowers clinicians by amplifying the flow of critical clinical information, delivers personalised care for patients, and offers real-time communication for visitors. Patient-focused, personalised care is facilitated by healthcare digital signage inside and outside the patient rooms.\\n\\nData Bridge Market Research predicts that the healthcare digital signage market will exhibit a CAGR of 8.4% for the forecast period of 2021-2028. Meanwhile, <a href=\\"https://www.healthcareitnews.com/news/asia/65-hospitals-apac-are-increasing-spending-digitalisation-says-report\\" rel=\\"nofollow\\" target=\\"_blank\\">65%</a> of hospitals in the Asia-Pacific region are planning to increase their spending on digitalisation in the next three years to minimise medical errors and raise patient satisfaction.\\n\\n### Digital Signage Improves Patient & Visitor Experiences\\n\\nWatch this video to discover how digital signage enables hospitals and healthcare facilities to create more comfortable environments and improve patient and visitor experiences.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/i_tsJam3AfQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom welcoming patients and enabling wayfinding to managing patient flow and enhancing internal communication, healthcare digital signage is key to creating a seamless and pleasant healthcare experience.\\n\\n- __Interactive Wayfinding:__ \\nDigital signage and interactive kiosks enable easy navigation around large hospital complexes.\\n\\n- __Digital Standees:__ \\nWelcome patients and visitors and present useful information.\\n\\n- __Video Walls:__ \\nWelcome, inform and entertain in reception and waiting areas.\\n\\n- __Queue Management:__\\nProvide real-time update about wait times.\\n\\n- __Interactive Tablets:__ \\nEncourage patient feedback, offer digital assistance and streamline pharmacy purchases.\\n\\n### Scala Offers Proven & Reliable Healthcare Digital Signage Solutions\\n\\nWith over 30 years’ experience, Scala offers innovative and best-of-class digital signage solutions that are easy-to-use, flexible and infinitely customisable.\\n\\nScala has empowered renowned healthcare centres to deliver positive patient and visitor experiences through smart healthcare digital signage solutions. For instance, Scala helped [Pantai Hospital](https://www.scala.com/au/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Pantai Hospital Healthcare casestudy\\") enhance communication between staff and patients and create an engaging, informative environment for visitors.\\n\\nCheck out [Scala’s healthcare solutions](https://www.scala.com/au/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") and kickstart your healthcare digital transformation today.\\n\\n<p>-</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"The COVID-19 pandemic has accelerated the convergence of several trends in the healthcare industry, particularly the increased adoption of telemedicine and a heightened demand for safe and convenient healthcare services. Hospitals worldwide are embracing digital transformation to meet the evolving needs of patients and visitors while simultaneously streamlining their operations and increasing efficiency.\\n\\nThe accelerated pace of digital innovation has led to a wider utilisation of healthcare digital signage, which helps hospitals deliver the right messages to the right people at the right time. [Healthcare digital signage](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare digital signage\\") enhances the experience of everyone that steps foot in the hospital. It empowers clinicians by amplifying the flow of critical clinical information, delivers personalised care for patients, and offers real-time communication for visitors. Patient-focused, personalised care is facilitated by healthcare digital signage inside and outside the patient rooms.\\n\\nData Bridge Market Research predicts that the healthcare digital signage market will exhibit a CAGR of 8.4% for the forecast period of 2021-2028. Meanwhile, <a href=\\"https://www.healthcareitnews.com/news/asia/65-hospitals-apac-are-increasing-spending-digitalisation-says-report\\" rel=\\"nofollow\\" target=\\"_blank\\">65%</a> of hospitals in the Asia-Pacific region are planning to increase their spending on digitalisation in the next three years to minimise medical errors and raise patient satisfaction.\\n\\n### Digital Signage Improves Patient & Visitor Experiences\\n\\nWatch this video to discover how digital signage enables hospitals and healthcare facilities to create more comfortable environments and improve patient and visitor experiences.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/i_tsJam3AfQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom welcoming patients and enabling wayfinding to managing patient flow and enhancing internal communication, healthcare digital signage is key to creating a seamless and pleasant healthcare experience.\\n\\n- __Interactive Wayfinding:__ \\nDigital signage and interactive kiosks enable easy navigation around large hospital complexes.\\n\\n- __Digital Standees:__ \\nWelcome patients and visitors and present useful information.\\n\\n- __Video Walls:__ \\nWelcome, inform and entertain in reception and waiting areas.\\n\\n- __Queue Management:__\\nProvide real-time update about wait times.\\n\\n- __Interactive Tablets:__ \\nEncourage patient feedback, offer digital assistance and streamline pharmacy purchases.\\n\\n### Scala Offers Proven & Reliable Healthcare Digital Signage Solutions\\n\\nWith over 30 years’ experience, Scala offers innovative and best-of-class digital signage solutions that are easy-to-use, flexible and infinitely customisable.\\n\\nScala has empowered renowned healthcare centres to deliver positive patient and visitor experiences through smart healthcare digital signage solutions. For instance, Scala helped [Pantai Hospital](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Pantai Hospital Healthcare casestudy\\") enhance communication between staff and patients and create an engaging, informative environment for visitors.\\n\\nCheck out [Scala’s healthcare solutions](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") and kickstart your healthcare digital transformation today.\\n\\n<p>-</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"The COVID-19 pandemic has accelerated the convergence of several trends in the healthcare industry, particularly the increased adoption of telemedicine and a heightened demand for safe and convenient healthcare services. Hospitals worldwide are embracing digital transformation to meet the evolving needs of patients and visitors while simultaneously streamlining their operations and increasing efficiency.\\n\\nThe accelerated pace of digital innovation has led to a wider utilisation of healthcare digital signage, which helps hospitals deliver the right messages to the right people at the right time. [Healthcare digital signage](https://www.scala.com/in/industries/healthcare/ \\"Healthcare digital signage\\") enhances the experience of everyone that steps foot in the hospital. It empowers clinicians by amplifying the flow of critical clinical information, delivers personalised care for patients, and offers real-time communication for visitors. Patient-focused, personalised care is facilitated by healthcare digital signage inside and outside the patient rooms.\\n\\nData Bridge Market Research predicts that the healthcare digital signage market will exhibit a CAGR of 8.4% for the forecast period of 2021-2028. Meanwhile, <a href=\\"https://www.healthcareitnews.com/news/asia/65-hospitals-apac-are-increasing-spending-digitalisation-says-report\\" rel=\\"nofollow\\" target=\\"_blank\\">65%</a> of hospitals in the Asia-Pacific region are planning to increase their spending on digitalisation in the next three years to minimise medical errors and raise patient satisfaction.\\n\\n### Digital Signage Improves Patient & Visitor Experiences\\n\\nWatch this video to discover how digital signage enables hospitals and healthcare facilities to create more comfortable environments and improve patient and visitor experiences.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/i_tsJam3AfQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom welcoming patients and enabling wayfinding to managing patient flow and enhancing internal communication, healthcare digital signage is key to creating a seamless and pleasant healthcare experience.\\n\\n- __Interactive Wayfinding:__ \\nDigital signage and interactive kiosks enable easy navigation around large hospital complexes.\\n\\n- __Digital Standees:__ \\nWelcome patients and visitors and present useful information.\\n\\n- __Video Walls:__ \\nWelcome, inform and entertain in reception and waiting areas.\\n\\n- __Queue Management:__\\nProvide real-time update about wait times.\\n\\n- __Interactive Tablets:__ \\nEncourage patient feedback, offer digital assistance and streamline pharmacy purchases.\\n\\n### Scala Offers Proven & Reliable Healthcare Digital Signage Solutions\\n\\nWith over 30 years’ experience, Scala offers innovative and best-of-class digital signage solutions that are easy-to-use, flexible and infinitely customisable.\\n\\nScala has empowered renowned healthcare centres to deliver positive patient and visitor experiences through smart healthcare digital signage solutions. For instance, Scala helped [Pantai Hospital](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Pantai Hospital Healthcare casestudy\\") enhance communication between staff and patients and create an engaging, informative environment for visitors.\\n\\nCheck out [Scala’s healthcare solutions](https://www.scala.com/in/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") and kickstart your healthcare digital transformation today.\\n\\n<p>-</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"COVID-19のパンデミックは、ヘルスケア業界におけるいくつかのトレンドの収束を加速させました。特に、遠隔医療の導入増加と、安全で便利な医療サービスに対する需要の高まりが顕著になっています。世界中の病院で、患者や訪問者の変化を続けるニーズへの対応と並行して、業務の合理化と効率化を図ることを目的としたデジタルトランスフォーメーションの導入が始まりました。\\n\\nデジタルイノベーションの加速により、医療現場でのデジタルサイネージの利用が増え、病院が適切なメッセージを適切な人々に適切なタイミングで配信できるようになりました。[医療現場用デジタルサイネージは](https://www.scala.com/jp/industries/healthcare/ \\"Healthcare digital signage\\")、病院に足を踏み入れるすべての人を対象に医療現場での体験を向上させます。 重要な臨床情報の流れを円滑にすることで臨床医の手助けになりますし、患者に個別のケアを提供したり、訪問者にリアルタイムのコミュニケーション情報を提供したりすることができます。患者に焦点を合わせた個別のケアは、病室内外のヘルスケアデジタルサイネージによってより高度化されました。\\n\\nData Bridge Market Researchは、ヘルスケアデジタルサイネージ市場が2021-2028年の予測期間で8.4％のCAGRを示すと予測しています。その一方で、アジア太平洋地域の病院では65％が、医療過誤を最小限に抑え、患者の満足度を高めることを目的として、今後3年間でデジタル化への投資を増やす計画を立てています。\\n\\n## デジタルサイネージで、患者と病院訪問者の院内環境を快適化\\n\\nデジタルサイネージが病院や医療施設でより快適な環境をつくりだし、患者と訪問者の体験を向上させる方法をこのビデオでイメージしてください。\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/i_tsJam3AfQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n患者に対して情報を提供し必要な施設内道案内を行うことで、患者の流れをスムーズに管理することができます。さらに、スタッフ間のコミュニケーションを強化することにも活用できるヘルスケアデジタルサイネージは、シームレスで快適なヘルスケアの現場環境を創造するための鍵となることでしょう。\\n\\n•\\t__インタラクティブな施設内道案内:__\\nデジタルサイネージとインタラクティブなキオスク端末により、大規模な病院複合施設の移動を楽にします。\\n\\n•\\t__デジタルスタンディ:__\\n来院した患者や訪問者にとって有用な情報を提示します。\\n\\n•\\t__ビデオウォール:__\\n受付や待合室において、様々なお知らせや情報提供、待ち時間での娯楽情報など、有効な時間活用を演出します。\\n\\n•\\t__キュー管理:__ \\n待ち時間がどれくらいあるのかといった情報をリアルタイムに更新してお知らせします。\\n\\n•\\t__インタラクティブなタブレット:__\\n患者のフィードバックを拾い上げることで、より患者に寄り添うデジタル支援を提供します。また、薬局との連携によって不要な薬を減らすといったことも可能です。\\n\\n### 実績のある高信頼性のヘルスケアデジタルサイネージソリューションを提供\\n\\n30年以上の実績を持つScalaは、これまでさらなる進化を遂げるべく、ソリューションのアップデートを続けてきました。Scalaのヘルスケアデジタルサイネージソリューションは、使いやすく柔軟で、容易にカスタマイズすることができる革新的で最上位クラスに位置づけられています。\\n\\nScalaのスマートヘルスケアデジタルサイネージソリューションは、ヘルスケアセンターが患者と訪問者の肯定的な体験を提供する支援をしています。たとえば、[Pantai Hospital](https://www.scala.com/jp/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Pantai Hospital Healthcare casestudy\\") がスタッフと患者間のコミュニケーションを強化し、訪問者にとって興味をそそり有益な環境を作り出すことに成功しました。\\n\\n[Scalaのヘルスケアソリューション](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\")をチェックしてみてください。そこには今すぐヘルスケアのデジタルトランスフォーメーションをスタートさせることができるヒントが隠されています。\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"The COVID-19 pandemic has accelerated the convergence of several trends in the healthcare industry, particularly the increased adoption of telemedicine and a heightened demand for safe and convenient healthcare services. Hospitals worldwide are embracing digital transformation to meet the evolving needs of patients and visitors while simultaneously streamlining their operations and increasing efficiency.\\n\\nThe accelerated pace of digital innovation has led to a wider utilisation of healthcare digital signage, which helps hospitals deliver the right messages to the right people at the right time. [Healthcare digital signage](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare digital signage\\") enhances the experience of everyone that steps foot in the hospital. It empowers clinicians by amplifying the flow of critical clinical information, delivers personalised care for patients, and offers real-time communication for visitors. Patient-focused, personalised care is facilitated by healthcare digital signage inside and outside the patient rooms.\\n\\nData Bridge Market Research predicts that the healthcare digital signage market will exhibit a CAGR of 8.4% for the forecast period of 2021-2028. Meanwhile, <a href=\\"https://www.healthcareitnews.com/news/asia/65-hospitals-apac-are-increasing-spending-digitalisation-says-report\\" rel=\\"nofollow\\" target=\\"_blank\\">65%</a> of hospitals in the Asia-Pacific region are planning to increase their spending on digitalisation in the next three years to minimise medical errors and raise patient satisfaction.\\n\\n## Digital Signage Improves Patient & Visitor Experiences\\n\\nWatch this video to discover how digital signage enables hospitals and healthcare facilities to create more comfortable environments and improve patient and visitor experiences.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/i_tsJam3AfQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nFrom welcoming patients and enabling wayfinding to managing patient flow and enhancing internal communication, healthcare digital signage is key to creating a seamless and pleasant healthcare experience.\\n\\n- __Interactive Wayfinding:__ \\nDigital signage and interactive kiosks enable easy navigation around large hospital complexes.\\n\\n- __Digital Standees:__ \\nWelcome patients and visitors and present useful information.\\n\\n- __Video Walls:__ \\nWelcome, inform and entertain in reception and waiting areas.\\n\\n- __Queue Management:__\\nProvide real-time update about wait times.\\n\\n- __Interactive Tablets:__ \\nEncourage patient feedback, offer digital assistance and streamline pharmacy purchases.\\n\\n### Scala Offers Proven & Reliable Healthcare Digital Signage Solutions\\n\\nWith over 30 years’ experience, Scala offers innovative and best-of-class digital signage solutions that are easy-to-use, flexible and infinitely customisable.\\n\\nScala has empowered renowned healthcare centres to deliver positive patient and visitor experiences through smart healthcare digital signage solutions. For instance, Scala helped [Pantai Hospital](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Pantai Hospital Healthcare casestudy\\") enhance communication between staff and patients and create an engaging, informative environment for visitors.\\n\\nCheck out [Scala’s healthcare solutions](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") and kickstart your healthcare digital transformation today.\\n\\n<p>-</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Xlvnt4vEQ7v1Dq4NLpqxY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:","ja":"ご意見をお聞かせください："},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3h36uzcAOoehWcGjJ3taZr","type":"Entry","createdAt":"2021-11-25T06:39:09.605Z","updatedAt":"2022-05-12T04:24:01.666Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How to Create a Digital Drive Thru with Scala Digital Signage - Vlog"},"slug":{"en-US":"how-to-create-a-digital-drive-thru-with-scala-digital-signage-vlog","ja":"how-to-create-a-digital-drive-thru-with-scala-digital-signage-vlog"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Hs8M5vo60rAtInvwatnkU"}}},"startDate":{"en-US":"2021-11-25T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"en-US":"Want to create a seamless experience for your quick service restaurant (QSR) and minimise waiting times?\\n\\nDeliver the ‘quick’ in your QSR by introducing a digital drive thru to elevate the customer experience.\\n\\nThe QSR industry is one of the fastest growing industries in Southeast Asia. Philippines and Vietnam are projected to show the highest growth at <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">11.2% and 7.8%</a> respectively, followed by Indonesia at 7%.\\n\\n## Global Brands Adopt Digital Drive Thru\\n\\nTechnology has always been a key element of competition for ambitious quick service restaurants. In late 2021, innovation focuses on takeout and delivery, when a growing number of global players have leveraged the digital drive-thru to build exceptional customer experiences.\\n\\nIn August 2020, <a href=\\"https://www.bizjournals.com/louisville/news/2021/09/07/is-this-the-future-of-drive-thru-for-taco-bell.html#:~:text=In%20August%202020%2C%20Taco%20Bell,a%20faster%20%22bellhop%22%20experience.\\" rel=\\"nofollow\\" target=\\"_blank\\">Taco Bell launched the Go Mobile framework</a>, which enhances the digital drive-thru experience for customers. It includes features like a dual drive-thru with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, kiosk ordering and a faster \\"bellhop\\" experience.\\n\\nBurger King is also modernizing the customer experience with the installation of 40,000 screens across 10,000 drive thrus.\\n\\n## Creating A Digital Drive Thru\\n\\nA digital drive thru mimics the in-store experience and offers a personalised and interactive ordering experience.\\n\\nWatch the video below to see how [digital drive thrus help QSRs](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Drive Thru for QSR\\") build superior customer experiences. \\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/kAJ5HRRGV9c\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nDrive thrus offer many advantages and deliver significant return on investment. With the right implementation, digital drive thrus help to boost revenue, increase customer satisfaction and reduce operating costs. They also offer greater flexibility for promotions and help unclutter visually busy menu boards. \\n\\nLet’s discuss several key benefits of a digital drive thru.\\n\\n- __Attract Customers:__ Strategically placed screens at the entrance of drive thrus that feature mouth-watering menu items attract customers and stimulate purchase desire.\\n\\n- __Enhance Customer Experience:__ Personalized welcome and thank you messages can be implemented on digital menu boards to create a pleasant, welcoming vibe and elevate the customer experience. Digital menu boards can display the nutritional value of food to help customers make more informed decisions. \\n\\n- __Smart Digital Promotion:__ Digital menu boards can utilise stunning animation to draw attention to high-margin items. At the same time, track customers’ orders and upsell/cross-sell combos to boost revenue. \\n\\n- __Reduce Perceived Waiting Times:__ Interactive digital screens can display real-time order status and feature infotainment to keep customers entertained and reduce perceived waiting times.\\n\\n- __Minimise Long Queues:__ Incorporating touchless payment options speed up the payment process and minimise queues.\\n\\n- __Dynamic Content:__ Content on digital signage for QSR can be updated in real-time to reflect new menu items and the latest promotions.\\n\\n### Transform Your Drive Thru with Scala’s Solutions\\n\\nToday, QSRs have an unprecedented opportunity to maximise the advantages of drive thrus. Scala offers user-friendly, reliable and flexible digital signage for QSRs. Elevate your QSR experience today. \\n\\nFind out more on [Scala solutions for quick service restaurants](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Scala solutions for quick service restaurants\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Want to create a seamless experience for your quick service restaurant (QSR) and minimise waiting times?\\n\\nDeliver the ‘quick’ in your QSR by introducing a digital drive thru to elevate the customer experience.\\n\\nThe QSR industry is one of the fastest growing industries in Southeast Asia. Philippines and Vietnam are projected to show the highest growth at <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">11.2% and 7.8%</a> respectively, followed by Indonesia at 7%.\\n\\n## Global Brands Adopt Digital Drive Thru\\n\\nTechnology has always been a key element of competition for ambitious quick service restaurants. In late 2021, innovation focuses on takeout and delivery, when a growing number of global players have leveraged the digital drive-thru to build exceptional customer experiences.\\n\\nIn August 2020, <a href=\\"https://www.bizjournals.com/louisville/news/2021/09/07/is-this-the-future-of-drive-thru-for-taco-bell.html#:~:text=In%20August%202020%2C%20Taco%20Bell,a%20faster%20%22bellhop%22%20experience.\\" rel=\\"nofollow\\" target=\\"_blank\\">Taco Bell launched the Go Mobile framework</a>, which enhances the digital drive-thru experience for customers. It includes features like a dual drive-thru with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, kiosk ordering and a faster \\"bellhop\\" experience.\\n\\nBurger King is also modernizing the customer experience with the installation of 40,000 screens across 10,000 drive thrus.\\n\\n## Creating A Digital Drive Thru\\n\\nA digital drive thru mimics the in-store experience and offers a personalised and interactive ordering experience.\\n\\nWatch the video below to see how [digital drive thrus help QSRs](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Drive Thru for QSR\\") build superior customer experiences. \\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/kAJ5HRRGV9c\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\nDrive thrus offer many advantages and deliver significant return on investment. With the right implementation, digital drive thrus help to boost revenue, increase customer satisfaction and reduce operating costs. They also offer greater flexibility for promotions and help unclutter visually busy menu boards. \\n\\nLet’s discuss several key benefits of a digital drive thru.\\n\\n- __Attract Customers:__ Strategically placed screens at the entrance of drive thrus that feature mouth-watering menu items attract customers and stimulate purchase desire.\\n\\n- __Enhance Customer Experience:__ Personalized welcome and thank you messages can be implemented on digital menu boards to create a pleasant, welcoming vibe and elevate the customer experience. Digital menu boards can display the nutritional value of food to help customers make more informed decisions. \\n\\n- __Smart Digital Promotion:__ Digital menu boards can utilise stunning animation to draw attention to high-margin items. At the same time, track customers’ orders and upsell/cross-sell combos to boost revenue. \\n\\n- __Reduce Perceived Waiting Times:__ Interactive digital screens can display real-time order status and feature infotainment to keep customers entertained and reduce perceived waiting times.\\n\\n- __Minimise Long Queues:__ Incorporating touchless payment options speed up the payment process and minimise queues.\\n\\n- __Dynamic Content:__ Content on digital signage for QSR can be updated in real-time to reflect new menu items and the latest promotions.\\n\\n### Transform Your Drive Thru with Scala’s Solutions\\n\\nToday, QSRs have an unprecedented opportunity to maximise the advantages of drive thrus. Scala offers user-friendly, reliable and flexible digital signage for QSRs. Elevate your QSR experience today. \\n\\nFind out more on [Scala solutions for quick service restaurants](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Scala solutions for quick service restaurants\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2KJLUDjXeHrxne4N0bPjlr"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7FtzmimHIB67RsG0GDhVcn","type":"Entry","createdAt":"2021-06-24T14:41:40.520Z","updatedAt":"2022-05-10T06:10:34.071Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala and WBR Insights Research Reveals Investment Priorities of Retailers Across Europe "},"slug":{"en-US":"scala-and-wbr-insights-research-reveals-investment-priorities-of-retailers-across-europe","ja":"scala-and-wbr-insights-research-reveals-investment-priorities-of-retailers-across-europe"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HUQj7MHgwxpW4Si1LGo5N"}}},"startDate":{"en-US":"2021-06-24T00:00+00:00"},"type":{"en-US":"News"},"description":{"en-US":"__New research report, ‘*Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands*’ shows retailers are set to reconfigure store layout as well as increase digital signage and click and collect capability.__\\n\\n__24th June 2021, London__ — Research released today reveals that in the next twelve months, European retailers are set to invest in digital solutions ranging from street-facing displays to in-aisle screens as well as greater fulfilment and warehousing space. The research conducted by independent research firm WBR Insights in conjunction with marketing technology and digital signage company Scala, examines retailers’ business goals and investment to cater to new customer expectations following the COVID-19 global pandemic. \\n\\nSenior executives including COOs, Directors of Innovation and Directors of Omnichannel were interviewed about their plans for investment across their stores. The results reveal a strong appetite for brands to attract shoppers back into brick-and-mortar premises. Retail brands are also keen to accommodate the new shopping habits developed over the last year of restricted shopping and to reassure shoppers of in-store safety. The full report, Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands is available to <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">download now</a>.\\n\\n“The research shows that retailers have recognised that shopping behaviours have changed across Europe and that to remain competitive, brands must be available to shoppers across all platforms and offer a variety of ways to purchase and receive goods,” said __Harry Horn, VP Marketing Global & GM EMEA Scala__. “Customer experience, convenience and safety are clearly top of mind with retail brands as they look at ways to more effectively connect with shoppers and empower their customers with more personalised communications and self-service options.”\\n\\nCommenting on the research, __Pavan Pidugu, Chief Technology Officer, FMCSA, U.S. Department of Transportation, former Director of Digital Customer & Omnichannel Experience, Walmart International__ added: “I think every retailer should focus on providing a safer shopping experience, a convenient shopping experience and most importantly, a memorable shopping experience that will make them come back. The best and only way to address these three things is by being an early adaptor to innovative technology solutions that are already available in the market today.”\\n\\nThe research reveals that:\\n__71%__ of retailers have been encouraged by lockdowns to invest more in order fulfilment \\n__61%__ of retailers plan to invest more in their click and collect offering \\n__56%__ of retailers plan to invest more in self-service point of sale kiosks\\n__55%__ plan to invest more in street-facing display technology\\n__51%__ plan to invest in geogating technology \\n__48%__ plan to invest more warehouse or order fulfilment space\\n\\nThe research was commissioned by Scala to gain crucial insights into the priorities of the European retail sector as brands look to build business following the global pandemic. The results of the research will be used by Scala to better assist their partners as they develop their digital signage and SaaS strategies.\\n\\nThe impact of lockdowns has changed the in-store marketing and merchandising strategy for 56% of retailers with a similar percentage (55%) looking to reconfigure their store layout to better serve customers and their new shopping habits. \\n\\nOccupancy management systems to better inform staff and shoppers of the numbers inside store premises is a focus for brands with 46% of those surveyed expressing plans to introduce occupancy management systems, such as Walkbase IntelliCount, to their stores. Installing more digital signage is a priority for 45% of surveyed retailers. \\n\\nDeployment of an omnichannel experience along with greater customer personalisation and reconfiguring the store footprint are topics which also feature prominently in the Scala research. The full report is available to <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">download now</a> with Scala set to release solution-sighted white papers based on the themes raised in the research in the coming weeks. \\n\\n__About Scala__\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About WBR Insights__\\nWe use research-based content to drive conversations, share insights and deliver results. Connect with our audience of high-level decision-makers in Europe and Asia from industries including: Retail & ecommerce, Supply Chain & Procurement, Finance, as well as many more. From whitepapers focused on your priorities, to benchmarking reports, infographics and webinars, we can help you to inform and educate your readers and reach your marketing goals at the same time.\\n\\nContact us to find out how your business could benefit from:\\n- Year-round access to our network of decision-makers and industry-leaders\\n- In-depth research on current fast-moving issues and future trends\\n- Lead generation campaigns that fit your priorities\\n- Promoting your organisation as an authority in your industry\\n\\n__For more information, images or interviews please contact:__\\nKate Dickson\\nCommunications Lead, EMEA and UK, Scala \\nT: +44 (0)7507 425 401\\nE: Kate.Dickson@Scala.com\\n\\nEmma Donaldson\\nFuture Branches Commercial Director, WBR Insights\\nT: +44 (0)20 7368 9761\\nE: emma.donaldson@wbr.co.uk\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3mPV2Ht5aWaoPq7CefJ59I"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3nTAF4Gi0kT52TX8wCsKls","type":"Entry","createdAt":"2022-05-10T05:40:10.999Z","updatedAt":"2022-05-10T05:42:31.143Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Education Digital Signage: Amazing Tools for Teaching Success"},"slug":{"en-US":"education-digital-signage-amazing-tools-for-teaching-success"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"23ckXJCjzfHlannRKDZ4QT"}}},"startDate":{"en-US":"2022-05-10T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Globally, nearly <a href=\\"https://unesdoc.unesco.org/ark:/48223/pf0000374309\\" rel=\\"nofollow\\" target=\\"_blank\\">1.5 billion</a> students have been disconnected from their classrooms because of the COVID-19 pandemic, accelerating the need for digital transformation in education.\\n\\nDigitalising teaching and utilising innovative educational tools help schools create a smarter and more connected campus to meet the growing needs of students and faculty. Digital transformation in education enhances learning by increasing accessibility to learning resources and promoting engagement through interactive learning. \\n\\nResearch by <a href=\\"https://www.holoniq.com/notes/global-edtech-venture-capital-report-full-year-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">HolonIQ</a> shows that the edtech sector is booming: global edtech venture capital funding increased from $500 million in 2010 to $7 billion in 2019, before jumping nearly three-fold in 2021.\\n\\nWhen it comes to technology tools, education digital signage may not be at the top of your list, however, it is worth considering deploying engaging digital signage in your classroom to take lessons up a notch and improve the delivery of information.\\n\\nIn this blog, we learn how and why to use [education digital signage](https://www.scala.com/sg/industries/education/ \\"Education Digital Signage\\") for successful teaching.\\n\\n## Education digital signage benefits students\\n\\nInteractive digital displays, smartboards, laptops, tablets and other audio/visual elements are crucial tools in every modern classroom. \\n\\nEducation digital signage is a highly visible and eye-catching communication channel that informs and engages students. Presenting information using videos is beneficial for students: <a href=\\"https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/#:~:text=Education%20Digital%20Signage%3A%20Watch%20and%20Learn&text=96%25%20of%20students%20say%20that,and%20can%20recall%20its%20content.\\" rel=\\"nofollow\\" target=\\"_blank\\">96% of student</a>s indicated that video enriches their learning experience and 97% prefer to receive information via digital channels.\\n\\nAs such, it is unsurprising that education digital signage is gaining ground rapidly: almost <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#:~:text=87%25%20of%20educational%20institutions%2C%20including,well%20as%20their%20lesson%20plans.\\" rel=\\"nofollow\\" target=\\"_blank\\">87% of educational institutions</a>, including K-12 schools, already have digital signage systems in place to streamline communication and lesson plans.\\n\\n### How Education Digital Signage Can Help Teachers\\n\\nHere are several ways how education digital signage can add value to any classroom.\\n\\n__1.\\tDisplay instructions__\\n\\nIn the classroom, digital signage can serve as an instructional software. Post instructions for an assignment on the classroom display to avoid answering the same questions repeatedly. Education digital signage can also promote sustainability by eliminating the need to print handouts. Flash activities, instructions and grammar exercises on digital screens for students to work on.\\n\\n__2.\\tEncourage visual learning__\\n\\nSome students are more visual than others; high-resolution digital displays are excellent tools to support visual learning and captivate the attention of these students. Digital displays can help support teaching by showing flowcharts and graphics for ongoing lessons.\\n\\n__3.\\tPublish announcements__\\n\\nRemind students of important announcements and notify them about upcoming events, parent-teacher conferences and field trips. Implement a countdown timer to examinations and project due dates.\\n\\n__4.\\tIncrease engagement__\\n\\nVideo instruction is especially useful in primary school classrooms. Make lessons fun for students. Facilitate learning and increase engagement by screening videos that educate on specific topics. In addition, enable access to interactive games and activities using [smart tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Smart Tablets\\"). \\n\\n__5.\\tCelebrate student achievements__\\n\\nShowcase students’ achievements in a captivating manner with education digital signage. Display student spotlights and utilise digital signage as a digital bulletin board to motivate students and recognise their hard work.\\n\\n### X2O OneRoom Solution Enhances Remote Learning\\n\\nIn addition, the <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O OneRoom classroom</a> is an immersive hybrid and virtual learning platform that unites both in-room and remote students to transform teaching and learning. This solution enables teachers to effectively educate students across geographies and learning styles, and is ideal for institutions of higher learning to facilitate blended learning.\\n\\n### Scala offers reliable education digital signage solutions\\n\\nAs hybrid learning continues to grow, schools and teachers need to rethink how best to enhance classroom and remote learning. Scala’s education digital signage solutions are intuitive, user-friendly, flexible and scalable, and remain the preferred choice for many renowned schools worldwide.\\n\\nFor more information, check out: https://www.scala.com/sg/industries/education/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"Globally, nearly <a href=\\"https://unesdoc.unesco.org/ark:/48223/pf0000374309\\" rel=\\"nofollow\\" target=\\"_blank\\">1.5 billion</a> students have been disconnected from their classrooms because of the COVID-19 pandemic, accelerating the need for digital transformation in education.\\n\\nDigitalising teaching and utilising innovative educational tools help schools create a smarter and more connected campus to meet the growing needs of students and faculty. Digital transformation in education enhances learning by increasing accessibility to learning resources and promoting engagement through interactive learning. \\n\\nResearch by <a href=\\"https://www.holoniq.com/notes/global-edtech-venture-capital-report-full-year-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">HolonIQ</a> shows that the edtech sector is booming: global edtech venture capital funding increased from $500 million in 2010 to $7 billion in 2019, before jumping nearly three-fold in 2021.\\n\\nWhen it comes to technology tools, education digital signage may not be at the top of your list, however, it is worth considering deploying engaging digital signage in your classroom to take lessons up a notch and improve the delivery of information.\\n\\nIn this blog, we learn how and why to use [education digital signage](https://www.scala.com/sg/industries/education/ \\"Education Digital Signage\\") for successful teaching.\\n\\n## Education digital signage benefits students\\n\\nInteractive digital displays, smartboards, laptops, tablets and other audio/visual elements are crucial tools in every modern classroom. \\n\\nEducation digital signage is a highly visible and eye-catching communication channel that informs and engages students. Presenting information using videos is beneficial for students: <a href=\\"https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/#:~:text=Education%20Digital%20Signage%3A%20Watch%20and%20Learn&text=96%25%20of%20students%20say%20that,and%20can%20recall%20its%20content.\\" rel=\\"nofollow\\" target=\\"_blank\\">96% of student</a>s indicated that video enriches their learning experience and 97% prefer to receive information via digital channels.\\n\\nAs such, it is unsurprising that education digital signage is gaining ground rapidly: almost <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#:~:text=87%25%20of%20educational%20institutions%2C%20including,well%20as%20their%20lesson%20plans.\\" rel=\\"nofollow\\" target=\\"_blank\\">87% of educational institutions</a>, including K-12 schools, already have digital signage systems in place to streamline communication and lesson plans.\\n\\n### How Education Digital Signage Can Help Teachers\\n\\nHere are several ways how education digital signage can add value to any classroom.\\n\\n__1.\\tDisplay instructions__\\n\\nIn the classroom, digital signage can serve as an instructional software. Post instructions for an assignment on the classroom display to avoid answering the same questions repeatedly. Education digital signage can also promote sustainability by eliminating the need to print handouts. Flash activities, instructions and grammar exercises on digital screens for students to work on.\\n\\n__2.\\tEncourage visual learning__\\n\\nSome students are more visual than others; high-resolution digital displays are excellent tools to support visual learning and captivate the attention of these students. Digital displays can help support teaching by showing flowcharts and graphics for ongoing lessons.\\n\\n__3.\\tPublish announcements__\\n\\nRemind students of important announcements and notify them about upcoming events, parent-teacher conferences and field trips. Implement a countdown timer to examinations and project due dates.\\n\\n__4.\\tIncrease engagement__\\n\\nVideo instruction is especially useful in primary school classrooms. Make lessons fun for students. Facilitate learning and increase engagement by screening videos that educate on specific topics. In addition, enable access to interactive games and activities using [smart tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Smart Tablets\\"). \\n\\n__5.\\tCelebrate student achievements__\\n\\nShowcase students’ achievements in a captivating manner with education digital signage. Display student spotlights and utilise digital signage as a digital bulletin board to motivate students and recognise their hard work.\\n\\n### X2O OneRoom Solution Enhances Remote Learning\\n\\nIn addition, the <a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O OneRoom classroom</a> is an immersive hybrid and virtual learning platform that unites both in-room and remote students to transform teaching and learning. This solution enables teachers to effectively educate students across geographies and learning styles, and is ideal for institutions of higher learning to facilitate blended learning.\\n\\n### Scala offers reliable education digital signage solutions\\n\\nAs hybrid learning continues to grow, schools and teachers need to rethink how best to enhance classroom and remote learning. Scala’s education digital signage solutions are intuitive, user-friendly, flexible and scalable, and remain the preferred choice for many renowned schools worldwide.\\n\\nFor more information, check out: https://www.scala.com/sg/industries/education/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45HKUCkuFcH21FIHVBhOu"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"m2GrZMGykUHLXrt6MVtXw","type":"Entry","createdAt":"2022-04-29T06:04:45.446Z","updatedAt":"2022-05-04T07:11:22.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Content Ideas for Mother’s Day"},"slug":{"en-US":"digital-signage-content-ideas-for-mother-s-day","ja":"digital-signage-content-ideas-for-mother-s-day"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"yEfII4F6IvFRgvVyGHuFd"}}},"startDate":{"en-US":"2022-04-29T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Mother’s Day is just around the corner...are you ready? It’s time to pre-order flowers and prepare gifts to show our love and appreciation to our beloved mums on this special day.\\n\\nMother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.\\n\\nIn 2021, <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">Mother’s Day spending</a> hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?\\n\\nWe bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.\\n\\n## Transform Your Store with Digital Signage Solutions this Mother’s Day\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.\\n\\n__1.\\tCreate a mesmerising Mother’s Day theme__\\n\\nJazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.\\n\\n![Digital Signage for Mother\'s Day Offers](//images.ctfassets.net/lx4pzcb22oh0/26QZOFpNGYijxTEmyx4OSo/6377661c6d164d2706eccfad947937ee/mothers-day-blog-2.jpg)\\n\\n<strong>2.\\tCurate a Mother’s Day gift guide</strong>\\n\\nHelp shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.\\n\\n__3.\\tImprove product visualisation__\\n\\nIn addition, [in-store tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"in-store tablets\\") facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.\\n\\n__4.\\tLaunch new products and promote sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.\\n\\n__5.\\tDesign a social wall__\\n\\nUser-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.\\n\\n__6.\\tImplement a countdown timer__ \\n\\nDid you know? <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">48% of people shop for Mother’s Day</a> in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.\\n\\nThis Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.\\n\\nFind out more about Scala’s [digital signage solutions for retail](https://www.scala.com/au/industries/retail/ \\"Digital Signage Solutions for Retail\\") and transform your in-store experience today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"Mother’s Day is just around the corner...are you ready? It’s time to pre-order flowers and prepare gifts to show our love and appreciation to our beloved mums on this special day.\\n\\nMother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.\\n\\nIn 2021, <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">Mother’s Day spending</a> hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?\\n\\nWe bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.\\n\\n## Transform Your Store with Digital Signage Solutions this Mother’s Day\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.\\n\\n__1.\\tCreate a mesmerising Mother’s Day theme__\\n\\nJazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.\\n\\n![Digital Signage for Mother\'s Day Offers](//images.ctfassets.net/lx4pzcb22oh0/26QZOFpNGYijxTEmyx4OSo/6377661c6d164d2706eccfad947937ee/mothers-day-blog-2.jpg)\\n\\n<strong>2.\\tCurate a Mother’s Day gift guide</strong>\\n\\nHelp shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.\\n\\n__3.\\tImprove product visualisation__\\n\\nIn addition, [in-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"in-store tablets\\") facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.\\n\\n__4.\\tLaunch new products and promote sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.\\n\\n__5.\\tDesign a social wall__\\n\\nUser-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.\\n\\n__6.\\tImplement a countdown timer__ \\n\\nDid you know? <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">48% of people shop for Mother’s Day</a> in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.\\n\\nThis Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.\\n\\nFind out more about Scala’s [digital signage solutions for retail](https://www.scala.com/sg/industries/retail/ \\"Digital Signage Solutions for Retail\\") and transform your in-store experience today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"Mother’s Day is just around the corner...are you ready? It’s time to pre-order flowers and prepare gifts to show our love and appreciation to our beloved mums on this special day.\\n\\nMother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.\\n\\nIn 2021, <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">Mother’s Day spending</a> hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?\\n\\nWe bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.\\n\\n## Transform Your Store with Digital Signage Solutions this Mother’s Day\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.\\n\\n__1.\\tCreate a mesmerising Mother’s Day theme__\\n\\nJazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.\\n\\n![Digital Signage for Mother\'s Day Offers](//images.ctfassets.net/lx4pzcb22oh0/26QZOFpNGYijxTEmyx4OSo/6377661c6d164d2706eccfad947937ee/mothers-day-blog-2.jpg)\\n\\n<strong>2.\\tCurate a Mother’s Day gift guide</strong>\\n\\nHelp shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.\\n\\n__3.\\tImprove product visualisation__\\n\\nIn addition, [in-store tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"in-store tablets\\") facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.\\n\\n__4.\\tLaunch new products and promote sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.\\n\\n__5.\\tDesign a social wall__\\n\\nUser-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.\\n\\n__6.\\tImplement a countdown timer__ \\n\\nDid you know? <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">48% of people shop for Mother’s Day</a> in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.\\n\\nThis Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.\\n\\nFind out more about Scala’s [digital signage solutions for retail](https://www.scala.com/in/industries/retail/ \\"Digital Signage Solutions for Retail\\") and transform your in-store experience today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"Mother’s Day is just around the corner...are you ready? It’s time to pre-order flowers and prepare gifts to show our love and appreciation to our beloved mums on this special day.\\n\\nMother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.\\n\\nIn 2021, <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">Mother’s Day spending</a> hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?\\n\\nWe bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.\\n\\n## Transform Your Store with Digital Signage Solutions this Mother’s Day\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.\\n\\n__1.\\tCreate a mesmerising Mother’s Day theme__\\n\\nJazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.\\n\\n![Digital Signage for Mother\'s Day Offers](//images.ctfassets.net/lx4pzcb22oh0/26QZOFpNGYijxTEmyx4OSo/6377661c6d164d2706eccfad947937ee/mothers-day-blog-2.jpg)\\n\\n<strong>2.\\tCurate a Mother’s Day gift guide</strong>\\n\\nHelp shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.\\n\\n__3.\\tImprove product visualisation__\\n\\nIn addition, [in-store tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"in-store tablets\\") facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.\\n\\n__4.\\tLaunch new products and promote sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.\\n\\n__5.\\tDesign a social wall__\\n\\nUser-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.\\n\\n__6.\\tImplement a countdown timer__ \\n\\nDid you know? <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">48% of people shop for Mother’s Day</a> in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.\\n\\nThis Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.\\n\\nFind out more about Scala’s [digital signage solutions for retail](https://www.scala.com/jp/industries/retail/ \\"Digital Signage Solutions for Retail\\") and transform your in-store experience today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Mother’s Day is just around the corner...are you ready? It’s time to pre-order flowers and prepare gifts to show our love and appreciation to our beloved mums on this special day.\\n\\nMother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.\\n\\nIn 2021, <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">Mother’s Day spending</a> hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?\\n\\nWe bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.\\n\\n## Transform Your Store with Digital Signage Solutions this Mother’s Day\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.\\n\\n__1.\\tCreate a mesmerising Mother’s Day theme__\\n\\nJazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.\\n\\n![Digital Signage for Mother\'s Day Offers](//images.ctfassets.net/lx4pzcb22oh0/26QZOFpNGYijxTEmyx4OSo/6377661c6d164d2706eccfad947937ee/mothers-day-blog-2.jpg)\\n\\n<strong>2.\\tCurate a Mother’s Day gift guide</strong>\\n\\nHelp shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.\\n\\n__3.\\tImprove product visualisation__\\n\\nIn addition, [in-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"in-store tablets\\") facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.\\n\\n__4.\\tLaunch new products and promote sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.\\n\\n__5.\\tDesign a social wall__\\n\\nUser-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.\\n\\n__6.\\tImplement a countdown timer__ \\n\\nDid you know? <a href=\\"https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion\\" rel=\\"nofollow\\" target=\\"_blank\\">48% of people shop for Mother’s Day</a> in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.\\n\\nThis Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.\\n\\nFind out more about Scala’s [digital signage solutions for retail](https://www.scala.com/sg/industries/retail/ \\"Digital Signage Solutions for Retail\\") and transform your in-store experience today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"46EN0pt14J08FpUNg4tNvf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"72o5fn1OL1GDHm6RXRhXnL","type":"Entry","createdAt":"2022-04-25T16:04:24.226Z","updatedAt":"2022-04-28T11:08:33.199Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022"},"indexTitle":{"en-US":"Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022"},"slug":{"en-US":"scala-takes-innovative-integrated-marketing-technology-to-barcelona-for-ise-2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7oDeTILDGvROj8xzkig1HU"}}},"startDate":{"en-US":"2022-04-28T05:00-05:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":""},"description":{"en-US":"Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022\\n\\nLondon, April 28, 2022 – Leading marketing technology and digital signage company Scala will present key solutions to enhance communications and customer experience at Integrated Systems Europe (ISE), taking place at FIRA Barcelona, Spain, 10-13 May 2022. Scala will be at stand 6H600 in hall 6. Those interested in booking a private tour of the booth and learning more about Scala’s innovative technology can do so by booking a time [here](https://www.google.com/url?q=https://www3.scala.com/scala-on-ise-2022&sa=D&source=editors&ust=1650906178396762&usg=AOvVaw2UY11fgV42bW68EHV9QZhn).\\n\\nMembers of the Scala team will be at the event to showcase specialized solutions suitable for a variety of sectors including retail, hospitality, transport, events and more, as well as demonstrate the range of Scala hardware available. The team will be on hand to talk to brands about their technology needs and the ways in which Scala technology could help gain key customer insights and build profits, all while remaining flexible in the face of unpredictable trading conditions.\\n\\n“Following an incredibly disruptive couple of years, brands are building back and are looking towards technology to provide flexible and engaging solutions that not only encourage individuals back into premises but also provide key insights in order to make better strategy decisions and strengthen operations,” said Harry Horn, General Manager EMEA, Scala. “Scala solutions are here to support brands in their goals, helping them to build their business, gain key data for the future and equip them to be as adaptable as they can in the face of changing operational conditions.”\\n\\nThe Scala solutions that will be exhibited at ISE include:\\n\\n[Lift and Learn with ASK](https://www.scala.com/en/about/blogs/scala-assisted-selling-kiosk-at-nrf/): Taking the challenges of staffing into account while also amplifying the value of the expertise of team members, Lift and Learn with ASKTM allows for product discovery and experiential purchasing as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby the display or even onsite. \\n\\n__Pick and Play:__ Empower customers with dynamic digital signage controlled by shoppers’ personal devices. Scala’s Pick and Play solution uses large format screens as well as QR code functionality to give customers the ability to easily access the information that they require while creating a moment of experiential retail.\\n\\n__Digital Menu Boards and Ordering System:__ Customers can build and customize their order easily while brands can promote items to create sales, build loyalty and reduce food waste. Using the robust LINQ all-in-one intelligent tablets Scala’s digital menu and ordering boards can be placed anywhere within the restaurant footprint.\\n\\nIn addition to the selection of customer-centered concepts, Scala [hardware](https://www.google.com/url?q=https://www.scala.com/en/products/hardware/&sa=D&source=editors&ust=1650906178399706&usg=AOvVaw2CwN5eknozW6TaPiqyfJlj) such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as [Walkbase TREQ](https://www.google.com/url?q=https://www.walkbase.com/&sa=D&source=editors&ust=1650906178399983&usg=AOvVaw0ejoPh7Eo7Nmysk28RT3vG). \\n\\nScala can be found at stand 6H600 in hall 6. ISE attendees can book a meeting with the Scala team and a tour of the booth [here](https://www.google.com/url?q=https://www3.scala.com/scala-on-ise-2022&sa=D&source=editors&ust=1650906178400453&usg=AOvVaw26_m9zblrtXnWnJ7Zw6jmg). \\n\\n[X2O Media](https://www.google.com/url?q=https://www.x2omedia.com/en/&sa=D&source=editors&ust=1650906178400871&usg=AOvVaw0_rGjOQ-M6fndYiifZEJNl), a unified communications and collaboration technology company in the STRATACACHE family, is also exhibiting at ISE. X2O Media is showcasing the best in immersive learning and meeting environments with X2O OneRoom alongside their digital workplace solutions. Visit X2O Media at booth 2K300 in Hall 2. \\n\\n__About Scala__\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7DHByzCQb485rAF0flRvCB"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"34OthR4DvFlB0jwAFmQPdh","type":"Entry","createdAt":"2021-08-08T16:00:59.479Z","updatedAt":"2022-04-26T10:42:43.661Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Asia-Pacific & Hakuhodo Product’s Jointly Launch “Shopper DX Experience Lab” ","ja":"STRATACACHE Asia-Pacificと博報堂プロダクツは、「ショッパーD X体験ラボ」を博報堂プロダクツ本社内に共同開設"},"indexTitle":{"ja":"STRATACACHE Asia-Pacificと博報堂プロダクツは、<br/>「ショッパーD X体験ラボ」を博報堂プロダクツ本社内に共同開設"},"slug":{"en-US":"stratacache-asia-pacific-and-hakuhodo-product-s-jointly-launch-shopper-dx-experience-lab","ja":"stratacache-asia-pacific-and-hakuhodo-product-s-jointly-launch-shopper-dx-experience-lab"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4OiLEknw7eUuSCIxAxB3aZ"}}},"startDate":{"en-US":"2021-08-09T00:00+08:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"The new establishment will serve as a testbed for new consumer experience strategies and scalable transformative technology solutions","ja":"本施設は、新たな消費者体験の戦略と先進技術による実証のためのテストベッド <br/>として活用いただくことを目的としています。"},"description":{"en-US":"__Singapore—9 August 2021—__ Leading marketing technology solutions provider STRATACACHE Asia-Pacific and Hakuhodo Product’s – a subsidiary of international marketing and communications company Hakuhodo DY Holdings based in Japan, today jointly announced the launch of a new experiential retail technology sandbox, the “Shopper Digital Transformation Experience Lab” (“Shopper DX Experience Lab” in short). This establishment is located within Hakuhodo Product’s headquarters in Toyosu, Tokyo.\\n\\nThis new launch follows the strategic technology <a href=\\"https://www.stratacache.com/en/news/press-releases/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy\\" rel=\\"nofollow\\" target=\\"_blank\\">partnership</a> between both companies announced last year, to jointly develop innovative customer engagement experiences to influence shopper behaviour and drive digital transformation.\\n\\nChris Riegel, CEO of STRATACACHE, said, “Japan is among the best globally in delivering high quality retail customer experiences. Across Asia-Pacific, Japanese retailers set the bar for what it means to deliver an exceptional customer experience, having a top global economy and reaching affluent shoppers in top-brand retail districts. We are deeply honoured to partner with Hakuhodo Product’s on new opportunities to use Scala and STRATACACHE technologies to create frictionless, innovative customer experiences.”\\n\\n__Multi-functional Facility__\\nThe Shopper DX Experience Lab will be jointly managed as an experience centre and a testbed that will: \\n- showcase a selection of retail technology solutions by STRATACACHE\\n- provide key insights and deliver a competitive edge in rethinking retail experiences\\n- serve as an incubator for new ideas and a place to socialize retail transformation\\n- extract insights from new and different revenue models to help determine best-of-breed solutions\\n\\nThe collaborative outfit offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo Product’s marketing technology capabilities. \\n\\nHiroshi Ozawa, Corporate Officer & General Manager, Retail Promotion Division of Hakuhodo Product’s said, “In the Japanese market, there is an urgent need for DX (Digital Transformation) in the retail industry.  We believe that the clients whom we are supporting in terms of marketing strategy have extremely high expectations. Under such circumstances, we trust that the partnership agreement with STRATACACHE, a global leader in advanced retail technology, will be a powerful tool for us. We are confident that we will become a leading company in the retail technology field by combining the strengths of both companies.”\\n\\nOn display are best-of-breed solutions to elevate the customer experience and improve audience engagement, such as: \\n\\n- __Lift & Learn__ – An interactive solution that presents customers with an engaging, personalised shopping experience simply by lifting a product.\\n\\n- __Place & Learn__ – An interactive solution that encourages product discovery by product placement on a platform.\\n\\n- __Touch & Tell__ – A unique solution that displays detailed product information at the touch of the product.\\n\\n- __Wayfinder__ – A seamless directional tool to help people navigate large, complex places.\\n\\n- __LINQ tablet__ – A commercial grade all-in-one intelligent tablet.\\n\\n![Touch & Tell](//images.contentful.com/lx4pzcb22oh0/5bcGqFlgOirg9beRBSkKXr/770135ed7fcd3ab6134005c398b1a6b0/T_T_LG_ver2.jpeg)\\n\\nManish Kumar, Managing Director – APAC, said, “This collaborative experience centre fits perfectly into our strategic regional growth plan by offering a unique place for retailers considering an investment in digital technologies to have a first-hand experience of STRATACACHE’s solutions and gain a deeper understanding of their advantages. It also fosters an excellent environment to better serve existing customers and drive retail transformation in Japan.”\\n\\nLearn more about STRATACACHE - <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>. \\nLearn more about Hakuhodo DY Holdings - <a href=\\"https://www.hakuhodody-holdings.co.jp/english/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.hakuhodody-holdings.co.jp/english/</a>. \\nLearn more about Hakuhodo Product’s – <a href=\\"https://www.h-products.co.jp/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.h-products.co.jp/</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n<p><strong>Follow us:</strong><p><a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>\\n\\n__About Hakuhodo Product’s Inc.__\\nHakuhodo Product’s Inc. is a comprehensive production and sales company comprising of 12 business divisions, three branch offices, and nine group companies. The company\'s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku), by leveraging the expertise and implementation capabilities of each business unit, based on a unique ability to create bespoke solutions.\\nHakuhodo Product\'s Inc. endeavours to create new precedents in the retail industry and the world at large, by leveraging its capability to activate customers, its knowledge of consumer psychology and sales know-how, as well as by harnessing the power of digital technology and data analytics.\\nCompany name:  Hakuhodo Product’s Inc.\\nEstablished: October 1, 2005\\nCapital: 100 million yen [Stockholder: Hakuhodo Inc. (100%)]\\nSales: 102 billion Japanese yen (year ended March 31, 2020)\\nEmployees: 1,862 (as of April 2020)\\nRepresentative: Naohiko Kishi, President and Representative Director\\nBusiness domain: Comprehensive production business\\n*The company\'s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku).\\n\\n__Media Contacts__\\n__STRATACACHE Asia-Pacific Headquarters__\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n65 8123 8595\\n\\n__Scala KK (part of STRATACACHE group of companies)__\\nTakuma Takahashi\\nCountry Sales Manager \\nAddress: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014  \\ntakuma.takahashi@scala.com\\n080-7000-4838 ","ja":"__シンガポール- 2021年8月9日__\\n\\n  STRATACACHE Asia-Pacificと株式会社博報堂プロダクツは、東京・豊洲の本社内に、新しい体験型リテール テクノロジー サンドボックス、「Shopper Digital Transformation Experience lab」（以下「ショッパーDX（デジタルトランスフォーメーション）体験ラボ」を開設することを発表いたしました。\\n  STRATACACHE Asia-Pacificは、マーケティングテクノロジー・ソリューションのリーディング企業として様々な分野における豊富な実績を持っています。また、株式会社博報堂プロダクツは、アジア太平洋地域ならびに日本に拠点を置く国際的なマーケティング・コミュニケーション企業である株式会社博報堂DYホールディングスの子会社です。\\n\\n  この新たな施設の立ち上げは、昨年発表した両社の戦略的技術提携に続くもので、革新的な顧客エンゲージメント体験を共同で開発し、購買者の行動に影響を与え、DX（デジタルトランスフォーメーション）を推進することを目指すものです。\\n\\n  STRATACACHE社（米本社）のCEO、Chris Riegelは、「日本は小売における顧客体験の提供において、世界的に見てもトップレベルです。アジア太平洋地域において、日本の小売企業は、優れた顧客体験の提供に独自の基準を持ち、世界トップレベルの経済力を持ち、多くのトップブランドエリアにおける富裕層顧客の獲得に成功しています。我々は革新的な顧客体験を実現するための新たな機会として、博報堂プロダクツとの提携により、我々の持つScalaとSTRATACACHEの技術を最大限に活用できることを大変光栄に思っています」。\\n\\n__多彩な機能を持つ施設__\\nショッパーDX体験ラボは、以下のような体験型施設とテストベッドの両機能として運営されます。\\n- STRATACACHEが提供するリテールテクノロジーソリューションを紹介します。\\n- 小売業の顧客経験を再考する上で、重要となるインサイトや、競争力強化のためのポイントを提供します。\\n- 新しいアイデアを生み出すインキュベーターとして、またリテール・トランスフォーメーションを共有する場としての役割を果たします。\\n- 最適なソリューションを決定するために、様々な収益モデルに基づいたインサイトの検出を支援いたします。\\n今回の提携では、STRATACACHEのデジタル技術ソリューションと博報堂プロダクツのマーケティング技術を連携し、ユニークで先進的なソリューションをご提供します。\\n\\n＜＜博報堂プロダクツ 執行役員 兼 リテールプロモーション事業本部長の小澤 浩様のコメント＞＞\\n\\n「日本市場においてもリテール領域におけるDX化は急務となっており、マーケティング領域における様々なサポートをさせていただいている各企業様の弊社に対する期待は非常に大きいものと捉えております。そのような中、先進的リテールテクノロジーのグローバルリーディングカンパニーであるSTRATACACHEとのパートナー契約は我々にとっても大きな武器になると捉えております。両社の強みを生かし、リテールテクノロジー領域でのリーディングカンパニーとして引っ張っていける存在になると確信しています。」\\n\\n  今回の展示では、顧客体験を強化し、オーディエンスエンゲージメントを向上させるための最適なソリューションをご紹介します。\\n- __Lift & Learn__ - 商品を持ち上げることで、お客様にとって魅力的でパーソナライズされたショッピング体験をご提供するためのインタラクティブなソリューションです。\\n- __Place & Learn__ - プラットフォーム上に商品を配置することで、商品を見つけやすくする<br>インタラクティブなソリューションです。\\n- __Touch & Tell__ - 商品に触れるだけで詳細な商品情報を表示するユニークな<br>ソリューションです。\\n- __Wayfinder__ - 広くて複雑な場所であっても適切なナビゲーションを表示するシームレスな方向指示ツールです。\\n- __LINQ tablet__ – 業務用グレードのオールインワンインテリジェントタブレットです。\\n\\n![Touch & Tell](//images.ctfassets.net/lx4pzcb22oh0/5bcGqFlgOirg9beRBSkKXr/770135ed7fcd3ab6134005c398b1a6b0/T_T_LG_ver2.jpeg)\\n\\nSTRATACACHE Asia-PacificのManaging Director、Manish Kumarは、「デジタル技術への投資を検討している小売企業が、STRATACACHEのソリューションを実際に体験し、その利点をより深く理解していただくための施設で、当社の戦略的な地域成長計画に基づくものです。また、既存のお客様へのサービスの向上と、日本の小売業の変革を推進するための優れた環境を醸成します。\\n\\nSTRATACACHEについての詳細は、<a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>\\n博報堂DYホールディングスについての詳細は、<a href=\\"https://www.hakuhodody-holdings.co.jp/english/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.hakuhodody-holdings.co.jp/english/</a>\\n博報堂プロダクツについての詳細は、<a href=\\"https://www.h-products.co.jp/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.h-products.co.jp/</a>\\n\\n__STRATACACHEについて__\\n\\nSTRATACACHEは、インテリジェントなデジタルサイネージ、デジタルマーチャンダイジング、モバイル対応、リッチメディアの顧客エンゲージメントなどのソリューションを提供する世界的なリーディングプロバイダーです。弊社のソリューションは、消費者の意思決定の促進を実現し、新たな販売機会を生み出し、収益性の向上を可能にします。STRATACACHEは、特に小売、クイックサービスレストラン、リテールバンキング、教育、インフラストラクチャーなどの分野で、大規模なグローバルビジネスやブランドに強力なエンドツーエンドのデジタルメディアの配備・実装を30年以上にわたってご提供してまいりました。\\n\\n本社はオハイオ州デイトンに、また、世界中に28のオフィスを構えています。STRATACACHEのパートナーと開発者の世界的なネットワークは、100カ国以上のお客様に310万を超えるソフトウェアアクティベーションと190万のフルマネージドデジタルサインを提供しています。多岐にわたるマーケティングテクノロジーソリューションをカバーするSTRATACACHEファミリー全体で、デジタルトランスフォーメーションを実現するための技術、専門知識、実績を有しています。\\n\\n<p><strong>フォローはこちらから：</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/jp/about/blogs/\\" target=\\"_blank\\">Blogs</a>\\n\\n__博報堂プロダクツについて__\\n\\n博報堂プロダクツは、12の事業本部と３つの支社、さらに9つのグループ会社からなる製販一体型の総合制作事業会社です。「こしらえる」という創業以来ブレない力を武器に、各事業本部の専門性と実施力で確実に購入に繋げていく「顧客化力」をコアコンピタンスとしています。\\n\\n長年培ってきた多様な接点で生活者を「顧客化」する専門技術（＝こしらえるスキル）と、売り場における生活者心理や流通動向などの知見（＝売りのノウハウ）を掛け合わせ、さらにそこにデータベースマーケティングと次世代のテクノロジーを取り入れ、これからの時代のプロモーションを提供してまいります。\\n社名　株式会社博報堂プロダクツ (HAKUHODO PRODUCT\'S INC.)\\n設立　2005年10月1日資本金1億円［株式会社博報堂（100%出資）]　　　　　　　　　\\n資本金　1億円［株式会社博報堂（100%出資）]　　　　　　　　　　　　　　　　　　　\\n売上高　1020億円（2020年3月期実績）　　　　　　　　　　　　　　　　　　　　　　\\n社員数　1,862名　2020年4月現在　　　　　　　　　　　　　　　　　　　　　　　　　\\n代表者代表取締役社長　岸 直彦　　　　　　　　　　　　　　　　　　　　　　　　　　\\n事業領域　総合制作事業\\n__※「顧客化力」は博報堂プロダクツの登録商標です。__\\n\\n__メディア窓口__\\n\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n\\nTakuma Takahashi |  高橋 琢磨\\nCountry Sales Manager\\ntakuma.takahashi@scala.com\\n080 7000 4838\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3iRcACnHZe0CpncH9ck51I"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2EE7ru6zPq2dnwXOWtg0x9","type":"Entry","createdAt":"2022-04-21T04:17:39.798Z","updatedAt":"2022-04-21T07:16:04.839Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Content Management System Drives Retail Marketing Success"},"slug":{"en-US":"digital-signage-content-management-system-drives-retail-marketing-success","ja":"digital-signage-content-management-system-drives-retail-marketing-success"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6WPflhau6KzmCJslay5obR"}}},"startDate":{"en-US":"2022-04-21T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"The digital revolution has drastically changed the retail landscape over the past few years. Increasingly, digital devices are shaping the shopping journey of customers, and merely taking advantage of an e-commerce platform will no longer suffice for retailers. \\n\\nToday, the primary challenge that retailers face is not simply finding and integrating the right technology but utilising it to build a successful retail experience. Digital signage for retail has become an essential component of the omnichannel customer journey, integrating digital and online experiences with retail brands.\\n\\nPreviously, we talked about a [digital signage content management system](https://www.scala.com/au/about/blogs/what-is-a-digital-signage-content-management-system-cms/ \\"digital signage content management system\\") as one of the major elements of every digital signage network. Ahead, we explain the importance of a content management system (CMS) and how it can help retailers (especially large-scale ones) to streamline operations, increase efficiency and ensure the success of their in-store marketing campaigns.\\n\\n## Benefits of a Content Management System \\n\\nA digital signage content management system unlocks real-time marketing while being user-friendly and cost-effective. It offers functionalities such as flexible playlists, multi-channel support, workgroup and player management, and maintenance schedule.\\n\\n![Scala content management system](//images.ctfassets.net/lx4pzcb22oh0/7GzsflydkZgq98BkRKTgRM/4ea47f5bb43ce49c931037a97cb94116/Scala-content-management-system.jpg)\\n\\nHere are several benefits that a digital signage content management system offers.\\n\\n__Remote Management__\\n\\nThe most significant advantage of a content management system is the ability to enable remote content management and scheduling for multiple screens. Retailers can easily control the content across numerous screens at the click of a button without physically visiting the store, minimising hassle and promoting efficiency. \\n\\n__Workgroup and Player Management__\\n\\nEasily manage access to content so that only the messages meant for each department are viewed. At the same time, seamlessly rollout unique content at specific locations and times by organising players based on criteria (geography, demographics, etc), selecting content to play and setting playback options. \\n\\n__Support Complex Networks__\\n\\nNetworks with 100 or more locations require more sophisticated organisational features to support personalisation and greater complexity while maintaining ease of use. A robust content management system enables effective delivery of personalised messages and context-specific content alongside generic content.\\n\\n__Monitor Playback__\\n\\nA __content management system__ centrally controls the digital signage network and provides a playback report that identifies the duration and number of times an advertisement is played per player and location. This report offers valuable insights and helps marketing teams to track the effectiveness of marketing campaigns.\\n\\n__Easy Maintenance__\\n\\nA digital signage content management system reduces downtime and boosts productivity as it eliminates the need to make onsite visits to identify issues whenever a technical error occurs. The software can perform a diagnosis remotely after retrieving and analysing the technical data.\\n\\n### Conclusion\\n\\nRetail digital signage helps retailers to enhance the customer experience, increase engagement and drive purchase conversions. To ensure the success of your retail marketing efforts, it is not only critical to leverage a great digital signage network, but also equally important to partner with a reliable team to ensure optimal round-the-clock support.\\n\\nScala brings over 30 years of experience in empowering leading global brands in their digital transformation journey. The Scala platform is trusted worldwide and is stable, scalable and infinitely customisable. \\n\\nFind out more about Scala’s [content management system](https://www.scala.com/au/products/software/scala-content-manager/ \\"Ccontent Management System\\") and [digital signage solutions for retail](https://www.scala.com/au/industries/ \\"Retail Digital Signage Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering product marketing & customer engagement, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"The digital revolution has drastically changed the retail landscape over the past few years. Increasingly, digital devices are shaping the shopping journey of customers, and merely taking advantage of an e-commerce platform will no longer suffice for retailers. \\n\\nToday, the primary challenge that retailers face is not simply finding and integrating the right technology but utilising it to build a successful retail experience. Digital signage for retail has become an essential component of the omnichannel customer journey, integrating digital and online experiences with retail brands.\\n\\nPreviously, we talked about a [digital signage content management system](https://www.scala.com/sg/about/blogs/what-is-a-digital-signage-content-management-system-cms/ \\"digital signage content management system\\") as one of the major elements of every digital signage network. Ahead, we explain the importance of a content management system (CMS) and how it can help retailers (especially large-scale ones) to streamline operations, increase efficiency and ensure the success of their in-store marketing campaigns.\\n\\n## Benefits of a Content Management System \\n\\nA digital signage content management system unlocks real-time marketing while being user-friendly and cost-effective. It offers functionalities such as flexible playlists, multi-channel support, workgroup and player management, and maintenance schedule.\\n\\n![Scala content management system](//images.ctfassets.net/lx4pzcb22oh0/7GzsflydkZgq98BkRKTgRM/4ea47f5bb43ce49c931037a97cb94116/Scala-content-management-system.jpg)\\n\\nHere are several benefits that a digital signage content management system offers.\\n\\n__Remote Management__\\n\\nThe most significant advantage of a content management system is the ability to enable remote content management and scheduling for multiple screens. Retailers can easily control the content across numerous screens at the click of a button without physically visiting the store, minimising hassle and promoting efficiency. \\n\\n__Workgroup and Player Management__\\n\\nEasily manage access to content so that only the messages meant for each department are viewed. At the same time, seamlessly rollout unique content at specific locations and times by organising players based on criteria (geography, demographics, etc), selecting content to play and setting playback options. \\n\\n__Support Complex Networks__\\n\\nNetworks with 100 or more locations require more sophisticated organisational features to support personalisation and greater complexity while maintaining ease of use. A robust content management system enables effective delivery of personalised messages and context-specific content alongside generic content.\\n\\n__Monitor Playback__\\n\\nA __content management system__ centrally controls the digital signage network and provides a playback report that identifies the duration and number of times an advertisement is played per player and location. This report offers valuable insights and helps marketing teams to track the effectiveness of marketing campaigns.\\n\\n__Easy Maintenance__\\n\\nA digital signage content management system reduces downtime and boosts productivity as it eliminates the need to make onsite visits to identify issues whenever a technical error occurs. The software can perform a diagnosis remotely after retrieving and analysing the technical data.\\n\\n### Conclusion\\n\\nRetail digital signage helps retailers to enhance the customer experience, increase engagement and drive purchase conversions. To ensure the success of your retail marketing efforts, it is not only critical to leverage a great digital signage network, but also equally important to partner with a reliable team to ensure optimal round-the-clock support.\\n\\nScala brings over 30 years of experience in empowering leading global brands in their digital transformation journey. The Scala platform is trusted worldwide and is stable, scalable and infinitely customisable. \\n\\nFind out more about Scala’s [content management system](https://www.scala.com/sg/products/software/scala-content-manager/ \\"Ccontent Management System\\") and [digital signage solutions for retail](https://www.scala.com/sg/industries/ \\"Retail Digital Signage Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering product marketing & customer engagement, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"The digital revolution has drastically changed the retail landscape over the past few years. Increasingly, digital devices are shaping the shopping journey of customers, and merely taking advantage of an e-commerce platform will no longer suffice for retailers. \\n\\nToday, the primary challenge that retailers face is not simply finding and integrating the right technology but utilising it to build a successful retail experience. Digital signage for retail has become an essential component of the omnichannel customer journey, integrating digital and online experiences with retail brands.\\n\\nPreviously, we talked about a [digital signage content management system](https://www.scala.com/in/about/blogs/what-is-a-digital-signage-content-management-system-cms/ \\"digital signage content management system\\") as one of the major elements of every digital signage network. Ahead, we explain the importance of a content management system (CMS) and how it can help retailers (especially large-scale ones) to streamline operations, increase efficiency and ensure the success of their in-store marketing campaigns.\\n\\n## Benefits of a Content Management System \\n\\nA digital signage content management system unlocks real-time marketing while being user-friendly and cost-effective. It offers functionalities such as flexible playlists, multi-channel support, workgroup and player management, and maintenance schedule.\\n\\n![Scala content management system](//images.ctfassets.net/lx4pzcb22oh0/7GzsflydkZgq98BkRKTgRM/4ea47f5bb43ce49c931037a97cb94116/Scala-content-management-system.jpg)\\n\\nHere are several benefits that a digital signage content management system offers.\\n\\n__Remote Management__\\n\\nThe most significant advantage of a content management system is the ability to enable remote content management and scheduling for multiple screens. Retailers can easily control the content across numerous screens at the click of a button without physically visiting the store, minimising hassle and promoting efficiency. \\n\\n__Workgroup and Player Management__\\n\\nEasily manage access to content so that only the messages meant for each department are viewed. At the same time, seamlessly rollout unique content at specific locations and times by organising players based on criteria (geography, demographics, etc), selecting content to play and setting playback options. \\n\\n__Support Complex Networks__\\n\\nNetworks with 100 or more locations require more sophisticated organisational features to support personalisation and greater complexity while maintaining ease of use. A robust content management system enables effective delivery of personalised messages and context-specific content alongside generic content.\\n\\n__Monitor Playback__\\n\\nA __content management system__ centrally controls the digital signage network and provides a playback report that identifies the duration and number of times an advertisement is played per player and location. This report offers valuable insights and helps marketing teams to track the effectiveness of marketing campaigns.\\n\\n__Easy Maintenance__\\n\\nA digital signage content management system reduces downtime and boosts productivity as it eliminates the need to make onsite visits to identify issues whenever a technical error occurs. The software can perform a diagnosis remotely after retrieving and analysing the technical data.\\n\\n### Conclusion\\n\\nRetail digital signage helps retailers to enhance the customer experience, increase engagement and drive purchase conversions. To ensure the success of your retail marketing efforts, it is not only critical to leverage a great digital signage network, but also equally important to partner with a reliable team to ensure optimal round-the-clock support.\\n\\nScala brings over 30 years of experience in empowering leading global brands in their digital transformation journey. The Scala platform is trusted worldwide and is stable, scalable and infinitely customisable. \\n\\nFind out more about Scala’s [content management system](https://www.scala.com/in/products/software/scala-content-manager/ \\"Ccontent Management System\\") and [digital signage solutions for retail](https://www.scala.com/in/industries/ \\"Retail Digital Signage Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering product marketing & customer engagement, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"The digital revolution has drastically changed the retail landscape over the past few years. Increasingly, digital devices are shaping the shopping journey of customers, and merely taking advantage of an e-commerce platform will no longer suffice for retailers. \\n\\nToday, the primary challenge that retailers face is not simply finding and integrating the right technology but utilising it to build a successful retail experience. Digital signage for retail has become an essential component of the omnichannel customer journey, integrating digital and online experiences with retail brands.\\n\\nPreviously, we talked about a [digital signage content management system](https://www.scala.com/jp/about/blogs/what-is-a-digital-signage-content-management-system-cms/ \\"digital signage content management system\\") as one of the major elements of every digital signage network. Ahead, we explain the importance of a content management system (CMS) and how it can help retailers (especially large-scale ones) to streamline operations, increase efficiency and ensure the success of their in-store marketing campaigns.\\n\\n## Benefits of a Content Management System \\n\\nA digital signage content management system unlocks real-time marketing while being user-friendly and cost-effective. It offers functionalities such as flexible playlists, multi-channel support, workgroup and player management, and maintenance schedule.\\n\\n![Scala content management system](//images.ctfassets.net/lx4pzcb22oh0/7GzsflydkZgq98BkRKTgRM/4ea47f5bb43ce49c931037a97cb94116/Scala-content-management-system.jpg)\\n\\nHere are several benefits that a digital signage content management system offers.\\n\\n__Remote Management__\\n\\nThe most significant advantage of a content management system is the ability to enable remote content management and scheduling for multiple screens. Retailers can easily control the content across numerous screens at the click of a button without physically visiting the store, minimising hassle and promoting efficiency. \\n\\n__Workgroup and Player Management__\\n\\nEasily manage access to content so that only the messages meant for each department are viewed. At the same time, seamlessly rollout unique content at specific locations and times by organising players based on criteria (geography, demographics, etc), selecting content to play and setting playback options. \\n\\n__Support Complex Networks__\\n\\nNetworks with 100 or more locations require more sophisticated organisational features to support personalisation and greater complexity while maintaining ease of use. A robust content management system enables effective delivery of personalised messages and context-specific content alongside generic content.\\n\\n__Monitor Playback__\\n\\nA __content management system__ centrally controls the digital signage network and provides a playback report that identifies the duration and number of times an advertisement is played per player and location. This report offers valuable insights and helps marketing teams to track the effectiveness of marketing campaigns.\\n\\n__Easy Maintenance__\\n\\nA digital signage content management system reduces downtime and boosts productivity as it eliminates the need to make onsite visits to identify issues whenever a technical error occurs. The software can perform a diagnosis remotely after retrieving and analysing the technical data.\\n\\n### Conclusion\\n\\nRetail digital signage helps retailers to enhance the customer experience, increase engagement and drive purchase conversions. To ensure the success of your retail marketing efforts, it is not only critical to leverage a great digital signage network, but also equally important to partner with a reliable team to ensure optimal round-the-clock support.\\n\\nScala brings over 30 years of experience in empowering leading global brands in their digital transformation journey. The Scala platform is trusted worldwide and is stable, scalable and infinitely customisable. \\n\\nFind out more about Scala’s [content management system](https://www.scala.com/jp/products/software/scala-content-manager/ \\"Ccontent Management System\\") and [digital signage solutions for retail](https://www.scala.com/jp/industries/ \\"Retail Digital Signage Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"The digital revolution has drastically changed the retail landscape over the past few years. Increasingly, digital devices are shaping the shopping journey of customers, and merely taking advantage of an e-commerce platform will no longer suffice for retailers. \\n\\nToday, the primary challenge that retailers face is not simply finding and integrating the right technology but utilising it to build a successful retail experience. Digital signage for retail has become an essential component of the omnichannel customer journey, integrating digital and online experiences with retail brands.\\n\\nPreviously, we talked about a [digital signage content management system](https://www.scala.com/sg/about/blogs/what-is-a-digital-signage-content-management-system-cms/ \\"digital signage content management system\\") as one of the major elements of every digital signage network. Ahead, we explain the importance of a content management system (CMS) and how it can help retailers (especially large-scale ones) to streamline operations, increase efficiency and ensure the success of their in-store marketing campaigns.\\n\\n## Benefits of a Content Management System \\n\\nA digital signage content management system unlocks real-time marketing while being user-friendly and cost-effective. It offers functionalities such as flexible playlists, multi-channel support, workgroup and player management, and maintenance schedule.\\n\\n![Scala content management system](//images.ctfassets.net/lx4pzcb22oh0/7GzsflydkZgq98BkRKTgRM/4ea47f5bb43ce49c931037a97cb94116/Scala-content-management-system.jpg)\\n\\nHere are several benefits that a digital signage content management system offers.\\n\\n__Remote Management__\\n\\nThe most significant advantage of a content management system is the ability to enable remote content management and scheduling for multiple screens. Retailers can easily control the content across numerous screens at the click of a button without physically visiting the store, minimising hassle and promoting efficiency. \\n\\n__Workgroup and Player Management__\\n\\nEasily manage access to content so that only the messages meant for each department are viewed. At the same time, seamlessly rollout unique content at specific locations and times by organising players based on criteria (geography, demographics, etc), selecting content to play and setting playback options. \\n\\n__Support Complex Networks__\\n\\nNetworks with 100 or more locations require more sophisticated organisational features to support personalisation and greater complexity while maintaining ease of use. A robust content management system enables effective delivery of personalised messages and context-specific content alongside generic content.\\n\\n__Monitor Playback__\\n\\nA __content management system__ centrally controls the digital signage network and provides a playback report that identifies the duration and number of times an advertisement is played per player and location. This report offers valuable insights and helps marketing teams to track the effectiveness of marketing campaigns.\\n\\n__Easy Maintenance__\\n\\nA digital signage content management system reduces downtime and boosts productivity as it eliminates the need to make onsite visits to identify issues whenever a technical error occurs. The software can perform a diagnosis remotely after retrieving and analysing the technical data.\\n\\n### Conclusion\\n\\nRetail digital signage helps retailers to enhance the customer experience, increase engagement and drive purchase conversions. To ensure the success of your retail marketing efforts, it is not only critical to leverage a great digital signage network, but also equally important to partner with a reliable team to ensure optimal round-the-clock support.\\n\\nScala brings over 30 years of experience in empowering leading global brands in their digital transformation journey. The Scala platform is trusted worldwide and is stable, scalable and infinitely customisable. \\n\\nFind out more about Scala’s [content management system](https://www.scala.com/sg/products/software/scala-content-manager/ \\"Ccontent Management System\\") and [digital signage solutions for retail](https://www.scala.com/sg/industries/ \\"Retail Digital Signage Solutions\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering product marketing & customer engagement, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4ItSsXdnvXIe0x690hJFH3"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2v2l56v1fQ4eEA9CdhmdcB","type":"Entry","createdAt":"2022-01-07T07:07:11.658Z","updatedAt":"2022-04-19T05:35:15.116Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top Digital Signage Trends To Watch Out For In 2022","ja":"デジタルサイネージ2022年 <br> 最新動向"},"slug":{"en-US":"top-digital-signage-trends-to-watch-out-for-in-2022","ja":"top-digital-signage-trends-to-watch-out-for-in-2022"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1FwkaZKhb5q1iG4z82DsIr"}}},"startDate":{"en-US":"2022-01-07T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"Signage has come a long way since the days of traditional hand-painted advertisements. Digital signage is in the now, and companies worldwide are leveraging this unique marketing channel to boost their marketing strategy and deliver positive outcomes.\\n\\nIn the last two years, digital transformation efforts had taken a quantum leap at both the organisational and industry levels. In fact, a <a href=\\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey report</a> indicated that the COVID-19 crisis has accelerated the digitisation of customer interactions in Asia-Pacific by 4 years.\\n\\nAs many businesses start to imagine a new digital world in the decade ahead, there is an urgent need to rethink customer experiences and the new roles that digital signage will play in enriching engagements, streamlining operations and increasing sales.\\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nAccording to <a href=\\"https://www.marketwatch.com/press-release/asia-pacific-digital-signage-market-size-dynamics-with-top-players-cagr-value-opportunities-regional-growth-and-forecast-to-2026-2021-12-07?tesla=y\\" rel=\\"nofollow\\" target=\\"_blank\\">Market Watch</a>, the Asia-Pacific digital signage market is expected to be the world’s fastest-growing regional market and register growth of 7.92% annually with a total addressable market cap of $45.3 billion over 2020-2026, brought about by increasing adoption of digital signage products in commercial verticals, rapid digitisation in emerging countries, proliferation of smart cities, and progressive technological advancements.\\n\\nIncreased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan will fuel steady growth of the digital signage industry.\\n\\nDigital signage has played a key role in influencing purchase decisions, and today, private companies and government institutions are relying heavily on digital signage solutions to better engage and communicate with their targeted audiences.\\n\\nWith that in mind, let’s take a closer look at the top digital signage trends that are likely to take centre stage in 2022.\\n\\n## Cloud-based Digital Signage\\n\\n[Cloud-based digital signage](https://www.scala.com/au/products/saas/ \\"Cloud-based digital signage\\"), also known as digital signage software-as-a-service (SaaS), is positioned to be a popular choice for businesses as it offers a flexible and cost-effective solution to drive powerful digital marketing, without the hassle of managing a content network and expensive overheads. \\n\\n![Cloud-based Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/7kYaqFjBcGJO1bEG4oJByD/cd8b4e5a26f44256474def23e22f12e3/Mobile_CMS-Login.jpg)\\n\\nDigital signage SaaS ensures that small- to medium-sized businesses are not left out of the loop when it comes to reaping the benefits of digital signage. With digital signage SaaS, the plan can be scaled to any business size, meaning that smaller companies only need to pay for a few licences.\\n\\nCloud-based digital signage solutions are accessible via the internet. The content exists on a cloud server which enables the uploading and editing of content anytime, anywhere.\\n\\n## Digital Signage Managed Services\\n\\nIn addition to digital signage SaaS, [digital signage managed services](https://www.scala.com/au/products/saas/ \\"Digital Signage Managed Services\\") offer additional support by supplying the full suite of content management services (content creation, management and scheduling), as well as network monitoring and remote management. This hassle-free approach ensures optimum uptime and enables business owners to focus on their core business.\\n\\n## Trigger-based Personalised Content\\n\\nConsumers today are increasingly looking for a personalised experience; businesses and retailers are upping their game by providing customised content according to audience personas. A recent innovation in digital signage is data-triggered content, where the on-screen information changes based on conditional logic set up alongside data feeds.\\n\\nFor instance, in a retail store, trigger-based personalised content can be displayed on an in-store screen for the approaching shopper to see. This screen display can further be made interactive, allowing the shopper to view different colours and sizes of his/her favourite apparel in real time by simply tapping the screen.\\n\\n## Social Media Walls\\n\\nResearch shows that 73% of shoppers say user-generated content (UGC) increases their purchasing confidence, while 63% of shoppers believe UGC creates a more authentic shopping experience.\\n\\n![Social Media Walls](//images.ctfassets.net/lx4pzcb22oh0/7H13s13sWF73ZKucKNNAZ5/57bcbb3b00ba669f02d6c9f6cfc21e57/MicrosoftTeams-image__8_.png)\\n\\nThe impact and influence of social media cannot be underestimated. To connect with modern consumers, especially millennials and Gen-Z, retailers are capitalising on social media walls to create a modern and engaging in-store experience. A versatile social media wall allows the display of positive reviews and aggregation of content from specific hashtags, profiles and pages.\\n\\n## Live Streaming\\n\\nLive videos have taken the world by storm. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. The live streaming industry is booming <a href=\\"https://www.caixinglobal.com/2019-01-08/livestreaming-is-booming-in-china-but-also-getting-more-difficult-101367713.html\\" rel=\\"nofollow\\" target=\\"_blank\\">in China</a>, hitting 425 million users in 2018. That year, brands spent more than $90 billion on video content and this number is expected to rise to more than $100 billion by 2023.\\n\\nBrands can better engage with customers by live streaming videos of fashion shows or the latest product launches on in-store digital screens. Similarly, mega LED screens at university campuses can screen live sporting events to enable more students to participate in the event.\\n\\n## Integration of QR Codes in Digital Signage\\n\\nQR codes offer touchless solutions that are critical to keep everyone safe as the world continues to battle the spread of COVID-19. By eliminating the need to physically engage with touch-interactive digital signage, QR codes provide added convenience and safety by enabling consumers to browse or interact with content by simply scanning a code using their mobile phones.\\n\\n![QR Codes in Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/4EEbgOYyZ8aZ0vot1dguxy/e3d5d100d8f0c62fc0962008b36eadcf/MicrosoftTeams-image__10_.png)\\n\\nDigital signage and QR codes are an obvious marriage. Several examples of how these two technologies work together to successfully convey messages while decreasing the need for users to touch public surfaces are:\\n\\n- __Access restaurant menus:__ Customers can simply scan a QR code and receive the restaurant’s menu on their mobile device, without the need for an internet connection or app.\\n\\n- __Navigate wayfinding:__ Allow visitors at the amusement park to access the wayfinding map by scanning a QR code, instead of clustering around the large physical maps.\\n\\n- __Contactless payment at clinics:__ Doctor’s and dentist’s offices can give each patient a QR code to scan that takes them to a billing page, enabling them to pay their bill without needing to stand in line in a crowded waiting room.\\n\\n### Scala Leads the Way in Digital Signage\\n\\nDigital signage solutions bring new life to any commercial environment and offer endless possibilities with interactive technology, virtual reality and predictive analytics.\\n\\nAcross Asia-Pacific, Scala is partnering with leading brands and driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about [Scala’s digital signage solutions](https://www.scala.com/au/concepts/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"Signage has come a long way since the days of traditional hand-painted advertisements. Digital signage is in the now, and companies worldwide are leveraging this unique marketing channel to boost their marketing strategy and deliver positive outcomes.\\n\\nIn the last two years, digital transformation efforts had taken a quantum leap at both the organisational and industry levels. In fact, a <a href=\\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey report</a> indicated that the COVID-19 crisis has accelerated the digitisation of customer interactions in Asia-Pacific by 4 years.\\n\\nAs many businesses start to imagine a new digital world in the decade ahead, there is an urgent need to rethink customer experiences and the new roles that digital signage will play in enriching engagements, streamlining operations and increasing sales.\\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nAccording to <a href=\\"https://www.marketwatch.com/press-release/asia-pacific-digital-signage-market-size-dynamics-with-top-players-cagr-value-opportunities-regional-growth-and-forecast-to-2026-2021-12-07?tesla=y\\" rel=\\"nofollow\\" target=\\"_blank\\">Market Watch</a>, the Asia-Pacific digital signage market is expected to be the world’s fastest-growing regional market and register growth of 7.92% annually with a total addressable market cap of $45.3 billion over 2020-2026, brought about by increasing adoption of digital signage products in commercial verticals, rapid digitisation in emerging countries, proliferation of smart cities, and progressive technological advancements.\\n\\nIncreased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan will fuel steady growth of the digital signage industry.\\n\\nDigital signage has played a key role in influencing purchase decisions, and today, private companies and government institutions are relying heavily on digital signage solutions to better engage and communicate with their targeted audiences.\\n\\nWith that in mind, let’s take a closer look at the top digital signage trends that are likely to take centre stage in 2022.\\n\\n## Cloud-based Digital Signage\\n\\n[Cloud-based digital signage](https://www.scala.com/sg/products/saas/ \\"Cloud-based digital signage\\"), also known as digital signage software-as-a-service (SaaS), is positioned to be a popular choice for businesses as it offers a flexible and cost-effective solution to drive powerful digital marketing, without the hassle of managing a content network and expensive overheads. \\n\\n![Cloud-based Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/7kYaqFjBcGJO1bEG4oJByD/cd8b4e5a26f44256474def23e22f12e3/Mobile_CMS-Login.jpg)\\n\\nDigital signage SaaS ensures that small- to medium-sized businesses are not left out of the loop when it comes to reaping the benefits of digital signage. With digital signage SaaS, the plan can be scaled to any business size, meaning that smaller companies only need to pay for a few licences.\\n\\nCloud-based digital signage solutions are accessible via the internet. The content exists on a cloud server which enables the uploading and editing of content anytime, anywhere.\\n\\n## Digital Signage Managed Services\\n\\nIn addition to digital signage SaaS, [digital signage managed services](https://www.scala.com/sg/products/saas/ \\"Digital Signage Managed Services\\") offer additional support by supplying the full suite of content management services (content creation, management and scheduling), as well as network monitoring and remote management. This hassle-free approach ensures optimum uptime and enables business owners to focus on their core business.\\n\\n## Trigger-based Personalised Content\\n\\nConsumers today are increasingly looking for a personalised experience; businesses and retailers are upping their game by providing customised content according to audience personas. A recent innovation in digital signage is data-triggered content, where the on-screen information changes based on conditional logic set up alongside data feeds.\\n\\nFor instance, in a retail store, trigger-based personalised content can be displayed on an in-store screen for the approaching shopper to see. This screen display can further be made interactive, allowing the shopper to view different colours and sizes of his/her favourite apparel in real time by simply tapping the screen.\\n\\n## Social Media Walls\\n\\nResearch shows that 73% of shoppers say user-generated content (UGC) increases their purchasing confidence, while 63% of shoppers believe UGC creates a more authentic shopping experience.\\n\\n![Social Media Walls](//images.ctfassets.net/lx4pzcb22oh0/7H13s13sWF73ZKucKNNAZ5/57bcbb3b00ba669f02d6c9f6cfc21e57/MicrosoftTeams-image__8_.png)\\n\\nThe impact and influence of social media cannot be underestimated. To connect with modern consumers, especially millennials and Gen-Z, retailers are capitalising on social media walls to create a modern and engaging in-store experience. A versatile social media wall allows the display of positive reviews and aggregation of content from specific hashtags, profiles and pages.\\n\\n## Live Streaming\\n\\nLive videos have taken the world by storm. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. The live streaming industry is booming <a href=\\"https://www.caixinglobal.com/2019-01-08/livestreaming-is-booming-in-china-but-also-getting-more-difficult-101367713.html\\" rel=\\"nofollow\\" target=\\"_blank\\">in China</a>, hitting 425 million users in 2018. That year, brands spent more than $90 billion on video content and this number is expected to rise to more than $100 billion by 2023.\\n\\nBrands can better engage with customers by live streaming videos of fashion shows or the latest product launches on in-store digital screens. Similarly, mega LED screens at university campuses can screen live sporting events to enable more students to participate in the event.\\n\\n## Integration of QR Codes in Digital Signage\\n\\nQR codes offer touchless solutions that are critical to keep everyone safe as the world continues to battle the spread of COVID-19. By eliminating the need to physically engage with touch-interactive digital signage, QR codes provide added convenience and safety by enabling consumers to browse or interact with content by simply scanning a code using their mobile phones.\\n\\n![QR Codes in Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/4EEbgOYyZ8aZ0vot1dguxy/e3d5d100d8f0c62fc0962008b36eadcf/MicrosoftTeams-image__10_.png)\\n\\nDigital signage and QR codes are an obvious marriage. Several examples of how these two technologies work together to successfully convey messages while decreasing the need for users to touch public surfaces are:\\n\\n- __Access restaurant menus:__ Customers can simply scan a QR code and receive the restaurant’s menu on their mobile device, without the need for an internet connection or app.\\n\\n- __Navigate wayfinding:__ Allow visitors at the amusement park to access the wayfinding map by scanning a QR code, instead of clustering around the large physical maps.\\n\\n- __Contactless payment at clinics:__ Doctor’s and dentist’s offices can give each patient a QR code to scan that takes them to a billing page, enabling them to pay their bill without needing to stand in line in a crowded waiting room.\\n\\n### Scala Leads the Way in Digital Signage\\n\\nDigital signage solutions bring new life to any commercial environment and offer endless possibilities with interactive technology, virtual reality and predictive analytics.\\n\\nAcross Asia-Pacific, Scala is partnering with leading brands and driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about [Scala’s digital signage solutions](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"Signage has come a long way since the days of traditional hand-painted advertisements. Digital signage is in the now, and companies worldwide are leveraging this unique marketing channel to boost their marketing strategy and deliver positive outcomes.\\n\\nIn the last two years, digital transformation efforts had taken a quantum leap at both the organisational and industry levels. In fact, a <a href=\\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey report</a> indicated that the COVID-19 crisis has accelerated the digitisation of customer interactions in Asia-Pacific by 4 years.\\n\\nAs many businesses start to imagine a new digital world in the decade ahead, there is an urgent need to rethink customer experiences and the new roles that digital signage will play in enriching engagements, streamlining operations and increasing sales.\\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nAccording to <a href=\\"https://www.marketwatch.com/press-release/asia-pacific-digital-signage-market-size-dynamics-with-top-players-cagr-value-opportunities-regional-growth-and-forecast-to-2026-2021-12-07?tesla=y\\" rel=\\"nofollow\\" target=\\"_blank\\">Market Watch</a>, the Asia-Pacific digital signage market is expected to be the world’s fastest-growing regional market and register growth of 7.92% annually with a total addressable market cap of $45.3 billion over 2020-2026, brought about by increasing adoption of digital signage products in commercial verticals, rapid digitisation in emerging countries, proliferation of smart cities, and progressive technological advancements.\\n\\nIncreased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan will fuel steady growth of the digital signage industry.\\n\\nDigital signage has played a key role in influencing purchase decisions, and today, private companies and government institutions are relying heavily on digital signage solutions to better engage and communicate with their targeted audiences.\\n\\nWith that in mind, let’s take a closer look at the top digital signage trends that are likely to take centre stage in 2022.\\n\\n## Cloud-based Digital Signage\\n\\n[Cloud-based digital signage](https://www.scala.com/in/products/saas/ \\"Cloud-based digital signage\\"), also known as digital signage software-as-a-service (SaaS), is positioned to be a popular choice for businesses as it offers a flexible and cost-effective solution to drive powerful digital marketing, without the hassle of managing a content network and expensive overheads. \\n\\n![Cloud-based Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/7kYaqFjBcGJO1bEG4oJByD/cd8b4e5a26f44256474def23e22f12e3/Mobile_CMS-Login.jpg)\\n\\nDigital signage SaaS ensures that small- to medium-sized businesses are not left out of the loop when it comes to reaping the benefits of digital signage. With digital signage SaaS, the plan can be scaled to any business size, meaning that smaller companies only need to pay for a few licences.\\n\\nCloud-based digital signage solutions are accessible via the internet. The content exists on a cloud server which enables the uploading and editing of content anytime, anywhere.\\n\\n## Digital Signage Managed Services\\n\\nIn addition to digital signage SaaS, [digital signage managed services](https://www.scala.com/in/products/saas/ \\"Digital Signage Managed Services\\") offer additional support by supplying the full suite of content management services (content creation, management and scheduling), as well as network monitoring and remote management. This hassle-free approach ensures optimum uptime and enables business owners to focus on their core business.\\n\\n## Trigger-based Personalised Content\\n\\nConsumers today are increasingly looking for a personalised experience; businesses and retailers are upping their game by providing customised content according to audience personas. A recent innovation in digital signage is data-triggered content, where the on-screen information changes based on conditional logic set up alongside data feeds.\\n\\nFor instance, in a retail store, trigger-based personalised content can be displayed on an in-store screen for the approaching shopper to see. This screen display can further be made interactive, allowing the shopper to view different colours and sizes of his/her favourite apparel in real time by simply tapping the screen.\\n\\n## Social Media Walls\\n\\nResearch shows that 73% of shoppers say user-generated content (UGC) increases their purchasing confidence, while 63% of shoppers believe UGC creates a more authentic shopping experience.\\n\\n![Social Media Walls](//images.ctfassets.net/lx4pzcb22oh0/7H13s13sWF73ZKucKNNAZ5/57bcbb3b00ba669f02d6c9f6cfc21e57/MicrosoftTeams-image__8_.png)\\n\\nThe impact and influence of social media cannot be underestimated. To connect with modern consumers, especially millennials and Gen-Z, retailers are capitalising on social media walls to create a modern and engaging in-store experience. A versatile social media wall allows the display of positive reviews and aggregation of content from specific hashtags, profiles and pages.\\n\\n## Live Streaming\\n\\nLive videos have taken the world by storm. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. The live streaming industry is booming <a href=\\"https://www.caixinglobal.com/2019-01-08/livestreaming-is-booming-in-china-but-also-getting-more-difficult-101367713.html\\" rel=\\"nofollow\\" target=\\"_blank\\">in China</a>, hitting 425 million users in 2018. That year, brands spent more than $90 billion on video content and this number is expected to rise to more than $100 billion by 2023.\\n\\nBrands can better engage with customers by live streaming videos of fashion shows or the latest product launches on in-store digital screens. Similarly, mega LED screens at university campuses can screen live sporting events to enable more students to participate in the event.\\n\\n## Integration of QR Codes in Digital Signage\\n\\nQR codes offer touchless solutions that are critical to keep everyone safe as the world continues to battle the spread of COVID-19. By eliminating the need to physically engage with touch-interactive digital signage, QR codes provide added convenience and safety by enabling consumers to browse or interact with content by simply scanning a code using their mobile phones.\\n\\n![QR Codes in Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/4EEbgOYyZ8aZ0vot1dguxy/e3d5d100d8f0c62fc0962008b36eadcf/MicrosoftTeams-image__10_.png)\\n\\nDigital signage and QR codes are an obvious marriage. Several examples of how these two technologies work together to successfully convey messages while decreasing the need for users to touch public surfaces are:\\n\\n- __Access restaurant menus:__ Customers can simply scan a QR code and receive the restaurant’s menu on their mobile device, without the need for an internet connection or app.\\n\\n- __Navigate wayfinding:__ Allow visitors at the amusement park to access the wayfinding map by scanning a QR code, instead of clustering around the large physical maps.\\n\\n- __Contactless payment at clinics:__ Doctor’s and dentist’s offices can give each patient a QR code to scan that takes them to a billing page, enabling them to pay their bill without needing to stand in line in a crowded waiting room.\\n\\n### Scala Leads the Way in Digital Signage\\n\\nDigital signage solutions bring new life to any commercial environment and offer endless possibilities with interactive technology, virtual reality and predictive analytics.\\n\\nAcross Asia-Pacific, Scala is partnering with leading brands and driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about [Scala’s digital signage solutions](https://www.scala.com/in/concepts/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"デジタルサイネージは、広告という機能からマーケティングツールとして進化し、今まさにマーケティング戦略の新たな懐刀になろうとしています。世界中の企業がこの独自のマーケティングチャネルをどのように活用しようかと頭をフル回転していることでしょう。デジタルサイネージの先駆者であるScalaからみた2022年最新動向を、特に注目されているアジア太平洋地区に焦点をあてて紐解いてみましょう。\\n\\n町中を見渡すと、あちらこちらに見つけることができる看板広告は、紙媒体やポスター、吊り革広告などのアナログの時代から長い道のりを歩んでここまできました。 現在、デジタルサイネージが登場し、世界中の企業がこの独自のマーケティングチャネルを活用して、戦略を強化し、成果を上げています。\\n\\n過去2年間で、デジタルトランスフォーメーションの取り組みは、組織レベルと業界レベルの両方で飛躍的な進歩を遂げました。 実際、マッキンゼーによると、COVID-19の影響により、アジア太平洋地域での顧客とのやり取りのデジタル化が4年加速したとレポートしています。\\n\\n多くの企業が今後10年間で新しいデジタル世界へ進むにつれて、顧客との関係性の強化、業務の合理化、売上の増加に対しデジタルサイネージが果たす新しい役割を至急見直す必要がでてきました。\\n\\nアジア太平洋地域のデジタルサイネージ市場の成長\\n\\nMarket Watchによると、アジア太平洋地域のデジタルサイネージ市場は、世界で最も急速に成長しており、商業分野でのデジタルサイネージ利用、新興国での急速なデジタル化、スマートシティの急増、およびIT技術の進歩により、2020年から2026年における市場の予測は453億ドル、年間7.92％の成長が見込まれています。\\n\\nインド、シンガポールなど近年急速に発展してきた国や、中国、日本などの先進国でのブランドマーケティングへのビデオウォールやデジタル看板の利用の増加は、デジタルサイネージ業界の着実な成長を後押しします。\\n\\nデジタルサイネージは消費者の購買意欲に影響を与える上で重要な役割を果たし、今日、民間企業や政府機関とって、ターゲットとする顧客との信頼構築とコミュニケーションを向上させるためにデジタルサイネージソリューションは大きな貢献をしています。\\n\\nそのことを念頭に置いて、2022年に中心となる可能性が高いデジタルサイネージのトップトレンドを詳しく見てみましょう。\\n\\nクラウドベースのデジタルサイネージ\\n\\nクラウドベースのデジタルサイネージは、サービスとしてのデジタルサイネージSaaSとも呼ばれています。手間をかけずに強力なデジタルマーケティングを推進するための柔軟で費用対効果の高いソリューションを提供するため、企業に人気の高い選択肢となっています。 デジタルサイネージSaaSは、コンテンツネットワークと高額なオーバーヘッドを管理します。\\n\\n![Cloud-based Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/7kYaqFjBcGJO1bEG4oJByD/cd8b4e5a26f44256474def23e22f12e3/Mobile_CMS-Login.jpg)\\n\\nデジタルサイネージSaaSは、デジタルサイネージを中小企業が利用する際にもメリットを得ることができるサービスです。デジタルサイネージSaaSを使用すると、プランを任意のビジネスサイズに拡張できます。つまり、中小企業は数ライセンスの料金を支払うだけで利用が可能になるのです。\\nクラウドベースのデジタルサイネージソリューションには、インターネット経由でアクセスできます。 コンテンツはクラウドサーバー上に存在し、いつでもどこでもコンテンツのアップロードと編集が可能です。\\n\\nデジタルサイネージマネージドサービス\\n\\nデジタルサイネージSaaSに加えて、デジタルサイネージマネージドサービスは、コンテンツ管理サービス（コンテンツの作成、管理、スケジューリング）の完全なスイート、およびネットワーク監視とリモート管理を提供することにより、さらに強力な不可価値を提供します。 この複雑な手間を簡略化したアプローチにより、最適な稼働時間が保証され、ビジネスオーナーは自社のコアビジネスに集中できます。\\n\\nトリガーベースのパーソナライズされたコンテンツ\\n\\n昨今、消費者は自らに合うパーソナライズされた体験を求めています。 企業や小売業者は、顧客属性に応じてカスタマイズされたコンテンツを提供することで、ビジネスを強化することができます。 デジタルサイネージの近年の革新的なでき事といえば、データトリガーコンテンツでしょう。このコンテンツを利用すると、データフィードと一緒に設定された条件付きロジックに基づいて、画面上の情報が変化していきます。\\n\\nたとえば、小売店では、近づいてくる買い物客に、顧客属性に合わせたパーソナライズコンテンツを店内の画面に表示させることができます。 この画面表示はさらに顧客と対話形式にすることができ、買い物客は画面をタップするだけで、お気に入りのアパレルのさまざまな色やサイズをリアルタイムで表示できます。\\n\\nソーシャルメディアウォール\\n\\n調査によると、買い物客の73％は、口コミなどの一般ユーザーによって制作・生成されるコンテンツ（UGC/User-Generated Contents）により、購入意識を高めるという結果が出ています。また、買い物客の63％は、UGCがより本格的なショッピング体験ができると期待しています。\\n\\n![Social Media Walls](//images.ctfassets.net/lx4pzcb22oh0/7H13s13sWF73ZKucKNNAZ5/57bcbb3b00ba669f02d6c9f6cfc21e57/MicrosoftTeams-image__8_.png)\\n\\nソーシャルメディアの影響力を過小評価することはできません。 現代の消費者、特にミレニアル世代やZ世代とつながるために、小売業者はソーシャルメディアウォールを利用して、近代的で魅力的な店内体験を演出します。 用途の広いソーシャルメディアウォールは、特定のハッシュタグ、プロファイル、およびページからの肯定的なレビューとコンテンツの集約を表示するといったこともできます。\\n\\nライブストリーミング（生放送）\\n\\nライブビデオは世界を席巻しました。 Interactive Advertising Bureauの調査によると、世界中のライブストリーミングビデオ視聴者の47％が、1年前と比較してより多くのライブビデオを視聴しています。 中国ではライブストリーミング業界が活況を呈しており、2018年には4億2500万人のユーザーがいます。同年、ブランド各社はビデオコンテンツに900億ドル以上を費やし、2023年までに1,000億ドル以上に増えると予想されています。\\n\\nブランドイメージを上げるために、ファッションショーのライブストリーミングビデオや店内のデジタル画面での最新製品を紹介・発売し、顧客との関わりをより深めることに成功しています。 同様に、大学のキャンパスにあるメガLEDスクリーンは、スポーツのライブイベントをスクリーニングして、より多くの学生がイベントに参加できるように勧誘する手助けをしています。\\n\\nデジタルサイネージにおけるQRコードの活用\\n\\n世界でCOVID-19が蔓延している中、QRコードは、すべての人の安全を守るための不可欠なタッチレスソリューションとして急激に広がりました。 QRコードは、タッチインタラクティブデジタルサイネージを物理的に操作する必要がないため、消費者が携帯電話やスマートフォンを使用してコードをスキャンするだけでコンテンツを閲覧または操作することができ、利便性と安全性が向上します。\\n\\n![QR Codes in Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/4EEbgOYyZ8aZ0vot1dguxy/e3d5d100d8f0c62fc0962008b36eadcf/MicrosoftTeams-image__10_.png)\\n\\nデジタルサイネージとQRコードの相性の良さは、すでに高い評価を得ています。 顧客が予約端末などの物理的な情報機器に触れる必要性を減らしながら、どのように2つのテクノロジーが連携して顧客と繋がるかのいくつかの事例を紹介しましょう。\\n\\n- レストランのメニュー確認：顧客は、インターネット接続やアプリを必要とせずに、QRコードをスキャンして、モバイルデバイスでレストランのメニューをすぐに見ることができます。\\n- 経路探索のナビゲート：遊園地などの来場者が、設置された１台の大きな地図の周りに集まるのではなく、QRコードをスキャンして経路探索マップにアクセスできるようにします。\\n- 医療機関における非接触型決済：病院・診療所では、各患者にスキャンするQRコードを提供することにより、モバイルデバイスで、請求内容を確認できるため、混雑した待合室に並んで待つ必要がなく、簡単に費用を支払うことができます。\\n\\nScalaはデジタルサイネージの先駆者\\n\\nデジタルサイネージソリューションは、あらゆる商業環境に新しい命を吹き込み、インタラクティブテクノロジー、バーチャルリアリティ、予測分析など次々に新しいテクノロジーを組み合わることで無限の可能性を提供しています。\\n\\nアジア太平洋地域全体で、Scalaは主要なブランドと提携し、スマートマーケティングテクノロジーとデジタルサイネージを使用したデジタルトランスフォーメーションを推進しています。 これはほかの多くの業界でも採用されています。デジタルサイネージにおける30年の歴史を持つScalaは、その革新性と最高のテクノロジーを活用して、使いやすく、柔軟性があり、無限にカスタマイズ可能なソリューションを作成することで知名度をあげてきました。\\n\\nScalaのデジタルサイネージソリューションの詳細から、あなたが今日から開始できるマーケティングの変革を探してみてください。\\n\\n<p></p>\\n\\n著者について\\n\\nSTRATACACHE Asia-PacificのAVP–マーケティング（APAC）であるJasdeep Kohliは、広報、ブランディング、デジタルマーケティング、ソーシャルメディアマーケティングをカバーする、アジア太平洋地域全体のさまざまなマーケティングイニシアチブを主導しています。マーケティング、ブランディング、および管理における幅広い分野にわたる専門知識により、彼はSTRATACACHEをソートリーダーとして、APACでのブランドプレゼンスを拡大する上で重要な推進力となっています。\\n","sg":"Signage has come a long way since the days of traditional hand-painted advertisements. Digital signage is in the now, and companies worldwide are leveraging this unique marketing channel to boost their marketing strategy and deliver positive outcomes.\\n\\nIn the last two years, digital transformation efforts had taken a quantum leap at both the organisational and industry levels. In fact, a <a href=\\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey report</a> indicated that the COVID-19 crisis has accelerated the digitisation of customer interactions in Asia-Pacific by 4 years.\\n\\nAs many businesses start to imagine a new digital world in the decade ahead, there is an urgent need to rethink customer experiences and the new roles that digital signage will play in enriching engagements, streamlining operations and increasing sales.\\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nAccording to <a href=\\"https://www.marketwatch.com/press-release/asia-pacific-digital-signage-market-size-dynamics-with-top-players-cagr-value-opportunities-regional-growth-and-forecast-to-2026-2021-12-07?tesla=y\\" rel=\\"nofollow\\" target=\\"_blank\\">Market Watch</a>, the Asia-Pacific digital signage market is expected to be the world’s fastest-growing regional market and register growth of 7.92% annually with a total addressable market cap of $45.3 billion over 2020-2026, brought about by increasing adoption of digital signage products in commercial verticals, rapid digitisation in emerging countries, proliferation of smart cities, and progressive technological advancements.\\n\\nIncreased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan will fuel steady growth of the digital signage industry.\\n\\nDigital signage has played a key role in influencing purchase decisions, and today, private companies and government institutions are relying heavily on digital signage solutions to better engage and communicate with their targeted audiences.\\n\\nWith that in mind, let’s take a closer look at the top digital signage trends that are likely to take centre stage in 2022.\\n\\n## Cloud-based Digital Signage\\n\\n[Cloud-based digital signage](https://www.scala.com/sg/products/saas/ \\"Cloud-based digital signage\\"), also known as digital signage software-as-a-service (SaaS), is positioned to be a popular choice for businesses as it offers a flexible and cost-effective solution to drive powerful digital marketing, without the hassle of managing a content network and expensive overheads. \\n\\n![Cloud-based Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/7kYaqFjBcGJO1bEG4oJByD/cd8b4e5a26f44256474def23e22f12e3/Mobile_CMS-Login.jpg)\\n\\nDigital signage SaaS ensures that small- to medium-sized businesses are not left out of the loop when it comes to reaping the benefits of digital signage. With digital signage SaaS, the plan can be scaled to any business size, meaning that smaller companies only need to pay for a few licences.\\n\\nCloud-based digital signage solutions are accessible via the internet. The content exists on a cloud server which enables the uploading and editing of content anytime, anywhere.\\n\\n## Digital Signage Managed Services\\n\\nIn addition to digital signage SaaS, [digital signage managed services](https://www.scala.com/sg/products/saas/ \\"Digital Signage Managed Services\\") offer additional support by supplying the full suite of content management services (content creation, management and scheduling), as well as network monitoring and remote management. This hassle-free approach ensures optimum uptime and enables business owners to focus on their core business.\\n\\n## Trigger-based Personalised Content\\n\\nConsumers today are increasingly looking for a personalised experience; businesses and retailers are upping their game by providing customised content according to audience personas. A recent innovation in digital signage is data-triggered content, where the on-screen information changes based on conditional logic set up alongside data feeds.\\n\\nFor instance, in a retail store, trigger-based personalised content can be displayed on an in-store screen for the approaching shopper to see. This screen display can further be made interactive, allowing the shopper to view different colours and sizes of his/her favourite apparel in real time by simply tapping the screen.\\n\\n## Social Media Walls\\n\\nResearch shows that 73% of shoppers say user-generated content (UGC) increases their purchasing confidence, while 63% of shoppers believe UGC creates a more authentic shopping experience.\\n\\n![Social Media Walls](//images.ctfassets.net/lx4pzcb22oh0/7H13s13sWF73ZKucKNNAZ5/57bcbb3b00ba669f02d6c9f6cfc21e57/MicrosoftTeams-image__8_.png)\\n\\nThe impact and influence of social media cannot be underestimated. To connect with modern consumers, especially millennials and Gen-Z, retailers are capitalising on social media walls to create a modern and engaging in-store experience. A versatile social media wall allows the display of positive reviews and aggregation of content from specific hashtags, profiles and pages.\\n\\n## Live Streaming\\n\\nLive videos have taken the world by storm. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. The live streaming industry is booming <a href=\\"https://www.caixinglobal.com/2019-01-08/livestreaming-is-booming-in-china-but-also-getting-more-difficult-101367713.html\\" rel=\\"nofollow\\" target=\\"_blank\\">in China</a>, hitting 425 million users in 2018. That year, brands spent more than $90 billion on video content and this number is expected to rise to more than $100 billion by 2023.\\n\\nBrands can better engage with customers by live streaming videos of fashion shows or the latest product launches on in-store digital screens. Similarly, mega LED screens at university campuses can screen live sporting events to enable more students to participate in the event.\\n\\n## Integration of QR Codes in Digital Signage\\n\\nQR codes offer touchless solutions that are critical to keep everyone safe as the world continues to battle the spread of COVID-19. By eliminating the need to physically engage with touch-interactive digital signage, QR codes provide added convenience and safety by enabling consumers to browse or interact with content by simply scanning a code using their mobile phones.\\n\\n![QR Codes in Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/4EEbgOYyZ8aZ0vot1dguxy/e3d5d100d8f0c62fc0962008b36eadcf/MicrosoftTeams-image__10_.png)\\n\\nDigital signage and QR codes are an obvious marriage. Several examples of how these two technologies work together to successfully convey messages while decreasing the need for users to touch public surfaces are:\\n\\n- __Access restaurant menus:__ Customers can simply scan a QR code and receive the restaurant’s menu on their mobile device, without the need for an internet connection or app.\\n\\n- __Navigate wayfinding:__ Allow visitors at the amusement park to access the wayfinding map by scanning a QR code, instead of clustering around the large physical maps.\\n\\n- __Contactless payment at clinics:__ Doctor’s and dentist’s offices can give each patient a QR code to scan that takes them to a billing page, enabling them to pay their bill without needing to stand in line in a crowded waiting room.\\n\\n### Scala Leads the Way in Digital Signage\\n\\nDigital signage solutions bring new life to any commercial environment and offer endless possibilities with interactive technology, virtual reality and predictive analytics.\\n\\nAcross Asia-Pacific, Scala is partnering with leading brands and driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about [Scala’s digital signage solutions](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5bJn97KJVi3Sj1ZZGULhRn"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:","ja":"コメント、お問い合わせはこちらから"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"XJ4Amoz90E96GBfqTWHFY","type":"Entry","createdAt":"2022-04-14T09:17:55.124Z","updatedAt":"2022-04-14T09:29:51.941Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage: A New Way to Experience the Cinema"},"slug":{"en-US":"digital-signage-a-new-way-to-experience-the-cinema","ja":"digital-signage-a-new-way-to-experience-the-cinema"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ohJGuJcilQRmitfWi154N"}}},"startDate":{"en-US":"2022-04-14T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Movies are a popular hobby and leisure activity for many people. Movie goers make regular trips to the cinema to enjoy more than just the feature film – they seek to relish a one-of-a-kind experience that cannot be replicated in the comfort of their homes even with on-demand convenience brought about by Netflix or Amazon Prime.\\n\\nIn 2021, the global box office hit <a href=\\"https://variety.com/2022/film/box-office/global-box-office-2021-1235148732/\\" rel=\\"nofollow\\" target=\\"_blank\\">US$21.4 billion</a>, with Asia-Pacific accounting for US$11.3 billion. The <a href=\\"https://en.wikipedia.org/wiki/Film_industry\\" rel=\\"nofollow\\" target=\\"_blank\\">Indian film industry</a> registered the most ticket sales globally and is the 3rd largest with regard to revenue. According to estimates, India’s film market size was about <a href=\\"https://www.statista.com/statistics/795258/india-market-size-of-film-industry/\\" rel=\\"nofollow\\" target=\\"_blank\\">183 billion Indian rupees</a> in FY2020, and is projected to increase to 260 billion Indian rupees by FY2024. \\n\\nToday, the proliferation of advanced digital technologies and the changing demands of movie goers have motivated cinema operators to re-design the cinema environment and re-think the experience.\\n\\n## Create An Entralling Cinema Experience\\n\\nTo make the cinema experience a true adventure, it is crucial to deliver the best possible experience at every touchpoint.\\n\\n[Entertainment digital signage](https://www.scala.com/in/industries/entertainment/ \\"Entertainment digital signage\\") facilitates the creation of an engaging and immersive environment through interactive features, such as social media campaigns, touch screen activities and mobile integration. Digital signage for cinemas also allows cinema operators to manage and update screen content easily and in real-time, across locations.\\n\\nHere are several unique ways cinema operators are utilising entertainment digital signage to enhance the cinema visit for their guests.\\\\\\n\\n![Entertainment digital signage](//images.ctfassets.net/lx4pzcb22oh0/G7FTUxpwN5q5n2nD1MF1U/f3b37e0ebb554d7b5083fb544d7d70e9/Entertainment_digital_signage.jpg)\\n\\n__Welcome and inform__\\nDeliver personalised welcome messages on entrance digital standees to make guests feel special. Help movie goers make more informed choices by displaying important information such as movie schedules, age ratings and reviews on entrance digital signage.\\n\\n__Attract and entice__\\nScreen the latest movie trailers on large entrance video walls to attract attention and generate interest. Alternatively, create an additional revenue stream by utilising video walls as advertising platforms.\\n\\n__Offer self-service ticketing and dynamic wayfinding__\\nDeploy interactive digital kiosks to feature movie synopsis and cast details; enable guests to purchase tickets and select seating to minimise queues. In addition, feature wayfinding applications to help movie goers navigate their way around large cineplexes.\\n\\n__Feature nutritional information__\\nDisplay nutritional and allergen information of food and beverage items on digital menu boards and help movie goers make healthier choices. Increase purchase sizes by cross-selling and upselling related items.\\n\\n__Promote new facilities__\\nEnsure that guests are aware of upgrades such as new lounge and recliner seating, cinema restaurant and new 3D screens by featuring these facilities on lobby area digital signage.\\n\\n__Entertain and reduce perceived wait times__\\nShare customer service announcements, company news and infotainment on lobby area digital screens to entertain movie goers while they wait for their show to begin.\\n\\n### Leading Cinema Chains Leverage Scala Entertainment Digital Signage\\n\\nCinemas across the globe trust Scala to augment the cinema experience and drive high-impact communication. \\n\\nFor example, [leading Russian cinema chain Formula Kino](https://www.scala.com/in/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/ \\"casestudy cinema digital signage\\") which boasts 264 movie theatres over 35 locations across three Russian time zones rolled out extensive Scala-supported digital signage across new locations to modernise and streamline its on-location customer communications. \\n\\nSeparately, [Los Angeles Entertainment Complex](https://www.scala.com/sg/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/ \\"case-study of Entertainment Digital Signage\\") spotlighted the United States Women’s National Football Team on a 20-screen, seven-player set up throughout the entertainment complex by displaying full-motion high-definition (HD) videos of the team practicing both day and night, and in different weather conditions.\\n\\n### Partner with Scala and Transform Your Cinema\\n\\nScala offers user-friendly, reliable and flexible digital signage for cinemas. Scala makes it easy to attract audiences, increase engagement and drive revenue. \\n\\nFind out more about [Scala entertainment digital signage](https://www.scala.com/in/industries/entertainment/ \\"Entertainment digital signage\\") and kickstart your cinema transformation journey today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"Movies are a popular hobby and leisure activity for many people. Movie goers make regular trips to the cinema to enjoy more than just the feature film – they seek to relish a one-of-a-kind experience that cannot be replicated in the comfort of their homes even with on-demand convenience brought about by Netflix or Amazon Prime.\\n\\nIn 2021, the global box office hit <a href=\\"https://variety.com/2022/film/box-office/global-box-office-2021-1235148732/\\" rel=\\"nofollow\\" target=\\"_blank\\">US$21.4 billion</a>, with Asia-Pacific accounting for US$11.3 billion. The <a href=\\"https://en.wikipedia.org/wiki/Film_industry\\" rel=\\"nofollow\\" target=\\"_blank\\">Indian film industry</a> registered the most ticket sales globally and is the 3rd largest with regard to revenue. According to estimates, India’s film market size was about <a href=\\"https://www.statista.com/statistics/795258/india-market-size-of-film-industry/\\" rel=\\"nofollow\\" target=\\"_blank\\">183 billion Indian rupees</a> in FY2020, and is projected to increase to 260 billion Indian rupees by FY2024. \\n\\nToday, the proliferation of advanced digital technologies and the changing demands of movie goers have motivated cinema operators to re-design the cinema environment and re-think the experience.\\n\\n## Create An Entralling Cinema Experience\\n\\nTo make the cinema experience a true adventure, it is crucial to deliver the best possible experience at every touchpoint.\\n\\n[Entertainment digital signage](https://www.scala.com/in/industries/entertainment/ \\"Entertainment digital signage\\") facilitates the creation of an engaging and immersive environment through interactive features, such as social media campaigns, touch screen activities and mobile integration. Digital signage for cinemas also allows cinema operators to manage and update screen content easily and in real-time, across locations.\\n\\nHere are several unique ways cinema operators are utilising entertainment digital signage to enhance the cinema visit for their guests.\\\\\\n\\n![Entertainment digital signage](//images.ctfassets.net/lx4pzcb22oh0/G7FTUxpwN5q5n2nD1MF1U/f3b37e0ebb554d7b5083fb544d7d70e9/Entertainment_digital_signage.jpg)\\n\\n__Welcome and inform__\\nDeliver personalised welcome messages on entrance digital standees to make guests feel special. Help movie goers make more informed choices by displaying important information such as movie schedules, age ratings and reviews on entrance digital signage.\\n\\n__Attract and entice__\\nScreen the latest movie trailers on large entrance video walls to attract attention and generate interest. Alternatively, create an additional revenue stream by utilising video walls as advertising platforms.\\n\\n__Offer self-service ticketing and dynamic wayfinding__\\nDeploy interactive digital kiosks to feature movie synopsis and cast details; enable guests to purchase tickets and select seating to minimise queues. In addition, feature wayfinding applications to help movie goers navigate their way around large cineplexes.\\n\\n__Feature nutritional information__\\nDisplay nutritional and allergen information of food and beverage items on digital menu boards and help movie goers make healthier choices. Increase purchase sizes by cross-selling and upselling related items.\\n\\n__Promote new facilities__\\nEnsure that guests are aware of upgrades such as new lounge and recliner seating, cinema restaurant and new 3D screens by featuring these facilities on lobby area digital signage.\\n\\n__Entertain and reduce perceived wait times__\\nShare customer service announcements, company news and infotainment on lobby area digital screens to entertain movie goers while they wait for their show to begin.\\n\\n### Leading Cinema Chains Leverage Scala Entertainment Digital Signage\\n\\nCinemas across the globe trust Scala to augment the cinema experience and drive high-impact communication. \\n\\nFor example, [leading Russian cinema chain Formula Kino](https://www.scala.com/in/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/ \\"casestudy cinema digital signage\\") which boasts 264 movie theatres over 35 locations across three Russian time zones rolled out extensive Scala-supported digital signage across new locations to modernise and streamline its on-location customer communications. \\n\\nSeparately, [Los Angeles Entertainment Complex](https://www.scala.com/sg/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/ \\"case-study of Entertainment Digital Signage\\") spotlighted the United States Women’s National Football Team on a 20-screen, seven-player set up throughout the entertainment complex by displaying full-motion high-definition (HD) videos of the team practicing both day and night, and in different weather conditions.\\n\\n### Partner with Scala and Transform Your Cinema\\n\\nScala offers user-friendly, reliable and flexible digital signage for cinemas. Scala makes it easy to attract audiences, increase engagement and drive revenue. \\n\\nFind out more about [Scala entertainment digital signage](https://www.scala.com/in/industries/entertainment/ \\"Entertainment digital signage\\") and kickstart your cinema transformation journey today.\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"rqIw07eKEnU0C7UJtl7A3"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3fWxs5Lq7htVz39JNTxK8D","type":"Entry","createdAt":"2021-05-12T09:37:19.558Z","updatedAt":"2022-04-12T08:12:59.583Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways Airports Should Be Using Digital Signage"},"slug":{"en-US":"5-ways-airports-should-be-using-digital-signage","ja":"5-ways-airports-should-be-using-digital-signage"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6ThKrWgi5NvO7A8bf8xwiY"}}},"startDate":{"en-US":"2021-05-12T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/au/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/in/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/jp/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/jp/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/jp/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Over the past decade, digital transformation has caused one industry after another — from retail and entertainment to financial services and hospitality — to fundamentally rethink how they operate and seek innovative ways in delivering an exceptional customer experience.\\n\\nAirport operators are also incorporating digital media and information technology to make travel and transit smarter, more efficient and more enjoyable. From static panels to interactive digital kiosks, airports have invested billions to provide passengers with the most up-to-date airport digital signage and wayfinding technologies.\\n\\nIn this article, we discuss how airport digital signage helps to enhance the passenger experience and improve efficiency.\\n\\n## Flight Information Display System \\nFlight information display systems (FIDS) make up the heart of any airport, operating in crucial functions for both control rooms and passenger information. A well-designed FIDS system contributes to a more efficient airport and promotes passenger satisfaction. Sharing FIDS database information in a timely and accurate manner is vital in guiding passengers to the correct flight and baggage checkout, as well as in monitoring and controlling flights, schedules, security and operations throughout the airport.\\n\\nTo deliver an unparalleled passenger experience, [airport digital signage](https://www.scala.com/sg/industries/transportation/ \\"Airport Digital Signage\\") can display flight information in multiple languages.\\n\\n## Self-service Check-in Kiosks\\nSelf-service check-in kiosks offer passengers a seamless check-in experience. At the touch of a screen, passengers can easily complete the check-in process in minutes, improving operational efficiency and reducing queue times at counters. In addition, automated bag-drop technology allows passengers to print bag tags and boarding passes and inject their luggage into the baggage system themselves, using a simple, customer-friendly user interface.\\n\\nWith increasing emphasis on travel safety amid the COVID-19 pandemic, airports worldwide are also moving towards touchless technology to further safeguard passenger safety. For instance, Singapore’s Changi Airport is progressively installing new proximity sensors at its existing automated kiosks to eliminate the need for travellers to touch the electronic screens when they check in or drop off their bags. Infrared sensors will enable passengers to select options and key in their travel details by pointing their finger close to the screen without touching it. \\n\\n## Border Security\\nAirport digital signage with embedded facial recognition software and artificial intelligence application play a critical role in enhancing border security and speeding up operations at immigration counters. Digital signage with facial recognition capabilities allow passengers to pass through border controls more efficiently and enable immigration staff to identify any potential terrorist threats more easily.\\n\\nDigital signage companies can assure the privacy of any personal data collected via facial recognition by encrypting the connections between all remote endpoints and central control. \\n\\n## Wayfinding\\n[Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Digital Signage Kiosks\\") placed at waiting areas and other high-traffic areas within the airport provide passengers with useful information such as terminal maps, gate information, bathroom locations, dining options, taxi information and baggage claim locations. Besides providing directions to passengers, wayfinding kiosks can help brands target specific audiences with the help of sensor systems, by displaying personalised content and featuring unique videos and images according to audience personas.\\n\\n## Elevate passenger experience\\nDigital signage for airports can be extended to entrances, restaurants and even washrooms to elevate the passenger experience and increase engagement. For instance, outdoor digital displays at airport entrances that feature warm welcome messages play a vital role in creating an excellent first impression. Airport digital signage displaying attractive visual images and videos at waiting areas create a pleasant ambience. Retail stores and restaurants can take advantage of waiting area displays to advertise new products or feature the latest promotions to a ready audience.\\n\\nFurthermore, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be introduced at restaurants to bring static menus to life and enhance the dining experience. Feedback kiosks can also be deployed at washrooms to gather passengers’ comments.\\n\\n## Conclusion\\nAirports play a crucial role in the overall travel experience. Modern airports are turning to digital technologies to create a seamless, comfortable and enjoyable passenger experience.\\n\\nFind out how [Scala](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/ \\"Digital Signage Casestudy\\") helped to create a powerful passenger experience and delivered unique content to the largest fine pitch LED video wall in the UK at Bristol Airport, a budding travel hub that sees 8.1 million passengers a year.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"14LD7rdY9jdf7nM7ygwG6Q"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"au":"Talk to us about how Scala Solutions could work for your Business:","en-US":"Talk to us about how Scala Solutions could work for your Business:","in":"Talk to us about how Scala Solutions could work for your Business:","ja":"Talk to us about how Scala Solutions could work for your Business:","sg":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3N7GagG0Qnv8Ql3ObToWNi","type":"Entry","createdAt":"2021-04-14T07:55:28.916Z","updatedAt":"2022-04-12T08:11:05.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Menu Boards Can Help Your Restaurant Business","in":"How Digital Menu Boards Can Help Your Restaurant Business"},"slug":{"en-US":"how-digital-menu-boards-can-help-your-restaurant-business","in":"how-digital-menu-boards-can-help-your-restaurant-business","ja":"how-digital-menu-boards-can-help-your-restaurant-business"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6yIAarM7klmDcx8UvuoXdt"}}},"startDate":{"en-US":"2021-04-14T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew","in":"Blog written by Esther Chew"},"description":{"en-US":"In recent years, food service businesses have abandoned static signage and moved to digital signage. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines.\\n\\nRecent data revealed that 8 out of 10 consumers have entered a store because a sign caught their interest, and digital signage creates a 31.8% increase in overall sales volume.\\n\\nDoes digital technology really matter that much? Are digital menu boards just a fad? This article explores several advantages of digital menu boards compared to their traditional counterpart.\\n\\n## 1.\\tEnhance customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74%) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.   A digital display can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. Digital menu boards for restaurants and digital displays featuring mouth-watering visuals and strategically placed outside are more likely to draw in someone as compared to a static menu.\\n\\nIn line with this, a study conducted at US-based Iowa State University showed that visuals have a direct impact on decision making. Their research found that seeing images of food before ordering leads diners to make different decisions. When images of salad were added to a rotating cafeteria menu used in a summer camp for kids, “salad consumption among kids increased as much as 90%.” \\n\\n## 2.\\tEasily update menu items and prices\\nDigital menu boards provide businesses with the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns and upcoming events. In addition, [digital menu boards for restaurants](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") offer the option of pushing updates to either all or only selected restaurants. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 3.\\tPromote new, limited time or lesser known items \\nThe ability to update your menu in real-time also makes it easier to test customers’ receptiveness to new menu items. Restaurants can promote test items without spending additional marketing dollars on creating new posters and signs. Well-designed digital menu content is also a good way to introduce customers to lesser known menu items they may overlook or not know about. Furthermore, you can easily change the line-up of items, including high-value limited time offers, with a rotating feature in your playlist.\\n\\n## 4.\\tPromote upselling\\nDigital menu boards present a golden opportunity for upsells. Based on orders entered in a POS system, the digital screens can display complementary items. This is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\n## 5.\\tReduce perceived customer wait times\\nFeaturing value-added content such as real-time location-based traffic and weather feeds, as well as fun facts to restaurant digital menus helps to lower a customer’s perceived wait time. In fact, digital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  It also gives customers a reason to continue to look at a screen, allowing restaurants to slip in promotional or other branded content. \\n\\n## 6.\\tEliminate printing costs\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\nDigital menu boards are proving to be a resource that restaurant owners cannot do without. They enable restaurants to elevate the customer experience, increase revenues, improve customer satisfaction and conserve the environment.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/in/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that helps restaurants drive sales and increase operational efficiency.\\n\\n<p>–</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.news.iastate.edu/news/2013/07/18/digitaldisplays\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.news.iastate.edu/news/2013/07/18/digitaldisplays</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n","in":"In recent years, food service businesses have abandoned static signage and moved to digital signage. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines.\\n\\nRecent data revealed that 8 out of 10 consumers have entered a store because a sign caught their interest, and digital signage creates a 31.8% increase in overall sales volume.\\n\\nDoes digital technology really matter that much? Are digital menu boards just a fad? This article explores several advantages of digital menu boards compared to their traditional counterpart.\\n\\n## 1.\\tEnhance customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74%) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.   A digital display can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. Digital menu boards for restaurants and digital displays featuring mouth-watering visuals and strategically placed outside are more likely to draw in someone as compared to a static menu.\\n\\nIn line with this, a study conducted at US-based Iowa State University showed that visuals have a direct impact on decision making. Their research found that seeing images of food before ordering leads diners to make different decisions. When images of salad were added to a rotating cafeteria menu used in a summer camp for kids, “salad consumption among kids increased as much as 90%.” \\n\\n## 2.\\tEasily update menu items and prices\\nDigital menu boards provide businesses with the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns and upcoming events. In addition, [digital menu boards for restaurants](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards for restaurants\\") offer the option of pushing updates to either all or only selected restaurants. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 3.\\tPromote new, limited time or lesser known items \\nThe ability to update your menu in real-time also makes it easier to test customers’ receptiveness to new menu items. Restaurants can promote test items without spending additional marketing dollars on creating new posters and signs. Well-designed digital menu content is also a good way to introduce customers to lesser known menu items they may overlook or not know about. Furthermore, you can easily change the line-up of items, including high-value limited time offers, with a rotating feature in your playlist.\\n\\n## 4.\\tPromote upselling\\nDigital menu boards present a golden opportunity for upsells. Based on orders entered in a POS system, the digital screens can display complementary items. This is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\n## 5.\\tReduce perceived customer wait times\\nFeaturing value-added content such as real-time location-based traffic and weather feeds, as well as fun facts to restaurant digital menus helps to lower a customer’s perceived wait time. In fact, digital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  It also gives customers a reason to continue to look at a screen, allowing restaurants to slip in promotional or other branded content. \\n\\n## 6.\\tEliminate printing costs\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\nDigital menu boards are proving to be a resource that restaurant owners cannot do without. They enable restaurants to elevate the customer experience, increase revenues, improve customer satisfaction and conserve the environment.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/in/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that helps restaurants drive sales and increase operational efficiency.\\n\\n<p>–</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.linkedin.com/pulse/10-statistics-prove-digital-menu-boards-boost-mansukh-saini-dsce/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.news.iastate.edu/news/2013/07/18/digitaldisplays\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.news.iastate.edu/news/2013/07/18/digitaldisplays</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6T5nYBU3rHBv70kmT6KnvL"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala solutions could work for your business."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"nh4lEI5IKSM4NakZb31m5","type":"Entry","createdAt":"2022-04-06T15:00:03.448Z","updatedAt":"2022-04-08T15:53:32.789Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Calorie Labeling to Community Enabling"},"indexTitle":{"en-US":"Calorie Labeling to Community Enabling"},"slug":{"en-US":"calorie-labeling-with-digital-signage","ja":"calorie-labeling-to-community-enabling"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1AIAWiNafCzrpHzB0fWqEu"}}},"startDate":{"en-US":"2022-04-07T09:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"## Easier Calorie Labeling and Product Updates with Digital Signage\\nThis week in the UK the Calorie Labeling (Out of Home Sector) Regulations come into force, meaning that many hospitality businesses in England, including restaurants, QSRs, cafes, pubs and supermarkets, will need to display the calories present in their meals and food-to-go options. UK hospitality and retail have experienced a lot of changes recently, even without the pandemic. Natasha’s Law has seen brands be a lot more proactive and transparent on allergy identification and allergen labeling while, come October, High Fat Salt and Sugar (HFSS) food promotions are set to be restricted in UK stores. This leaves grocers looking at how they can be more creative on the shelf ends that used to feature promotions for confectionary or meal deals. \\n\\nFor me, these changes in labeling and legislation really highlight what an essential tool digital signage can be for brands. With digital signage, labeling requirements can be more easily incorporated and amended by retailers with minimum waste and drain on staff time. With digital signage, retailers also have the opportunity to go a step further. Digital menu boards can be configured, as well as updated in real time, to show only items free of certain allergens or those meals that are below (or possibly above) a certain calorie count, depending on the preference of the user. For those retailers looking at how best to manage gondola ends that previously displayed sweets or crisps, digital offers a wealth of opportunities, including assisted selling opportunities for a bit of retail theater, or interactive large format or tablets that give shoppers the opportunity to build a personalized and economical shopping list. With digital, grocery can also transform the lucrative end of aisle space into income by offering digital brand takeovers from third party promotional partners, or offer the space to local community groups or national charities as part of their CSR commitments. The best bit is that with digital, all of these activities can take place at the same time, with screens cycling between campaigns as often as required. \\n## Digital Signage Delivers More than Instant Updates\\nBut digital signage doesn’t just offer brands the flexibility to more easily stay on the right side of legislation. Used well, digitals signs can convey the story of a brand. I was impressed by the recent work of BBH and Tesco who used a large digital billboard for a Ramadan campaign that showed empty serving plates during daytime which transformed into full dishes after the sun went down. Creative executions such as this show the strength of digital in being able to offer an experience that, if not impossible if provided by static signage, would certainly be a lot of hassle and incredibly expensive. \\n\\nEven on a much smaller scale, digital can do a lot for a brand and how they represent themselves, create inclusive spaces and communicate their point of difference. With digital, brands can communicate to customers in a variety of languages and take into account the preferences of their customers, showing products and promotions accordingly. Small touches like this elevate a customer interaction and make that retail experience remarkable in the best way. We know from research that 76% of customers get frustrated when retailers fail to personalize their services (McKinsey, November 2021) and that 95% of us that enjoy a very good customer experience are very likely to purchase more (Qualtrics, 2020). They don’t call it the experience economy for nothing, and at Scala we are here to help businesses make the most of the opportunities to connect with customers, as well as ensure they can adhere to changes in legislation as easily as possible. \\n\\nTo find out more about how Scala solutions have helped brands of all types, take a look at our case studies. You can gain first hand experience of our technology this month at The Retail Technology Show taking place at London Olympia 26-27 April. You can book a tour of our booth, featuring some of the concepts described in this blog, here. \\n\\n[Book a tour of the Scala Booth at the Retail Technology Show >](https://www3.scala.com/Retail-Technology-Show-2022 \\"Retail Technology Show Scala 2022 LP\\")"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1szOZSOmKRSOhuMEZGVUYY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nHObKponjyHVWfJZ9qaGk","type":"Entry","createdAt":"2022-04-08T05:38:44.874Z","updatedAt":"2022-04-08T05:47:46.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Transform the Retail Experience with Smart Fitting Rooms - Vlog"},"slug":{"en-US":"transform-the-retail-experience-with-smart-fitting-rooms-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5KgL6vpn42omAJwvKPyMdF"}}},"startDate":{"en-US":"2022-04-08T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"au":"*Want to create a seamless and personalised shopping experience for your customers?*\\n\\n*Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.*\\n\\nResearch shows that <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">62% of shoppers</a> prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.\\n\\nWith <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of the shopping budget</a> spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.\\n\\n__Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.__\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Fg4Qq2Wr3rg\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## Global Brands Adopt Smart Fitting Rooms\\n\\nSeveral global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers. \\n\\n<a href=\\"https://www.forbes.com/sites/laurendebter/2021/09/22/here-is-what-amazons-high-tech-dressing-rooms-might-look-like/?sh=229659ed68be\\" rel=\\"nofollow\\" target=\\"_blank\\">Fabletics</a> uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.\\n\\nUniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.\\n\\nLast month, <a href=\\"https://beebom.com/amazon-opening-first-clothing-store-smart-fitting-rooms-i-la/\\" rel=\\"nofollow\\" target=\\"_blank\\">Amazon</a> announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.\\n\\n### Scala’s Smart Fitting Rooms\\n\\nScala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.\\n\\n__Worried about customer loyalty amidst the rising retail competition?__\\n\\nOffer your customers an ace customer experience and beat the competition.\\n\\n__Want to reduce queues at fitting rooms?__\\n\\nStreamline the fitting room service by increasing efficiency.\\n\\n__Not sure how to boost customer satisfaction?__\\n\\nOffer them a more connected, personalised and responsive service in the fitting rooms.\\n\\n### Kickstart Your Retail Transformation with Scala\\n\\nRetailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey. \\n\\nFind out more about Scala’s retail solutions here: https://www.scala.com/au/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"*Want to create a seamless and personalised shopping experience for your customers?*\\n\\n*Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.*\\n\\nResearch shows that <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">62% of shoppers</a> prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.\\n\\nWith <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of the shopping budget</a> spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.\\n\\n__Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.__\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Fg4Qq2Wr3rg\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## Global Brands Adopt Smart Fitting Rooms\\n\\nSeveral global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers. \\n\\n<a href=\\"https://www.forbes.com/sites/laurendebter/2021/09/22/here-is-what-amazons-high-tech-dressing-rooms-might-look-like/?sh=229659ed68be\\" rel=\\"nofollow\\" target=\\"_blank\\">Fabletics</a> uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.\\n\\nUniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.\\n\\nLast month, <a href=\\"https://beebom.com/amazon-opening-first-clothing-store-smart-fitting-rooms-i-la/\\" rel=\\"nofollow\\" target=\\"_blank\\">Amazon</a> announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.\\n\\n### Scala’s Smart Fitting Rooms\\n\\nScala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.\\n\\n__Worried about customer loyalty amidst the rising retail competition?__\\n\\nOffer your customers an ace customer experience and beat the competition.\\n\\n__Want to reduce queues at fitting rooms?__\\n\\nStreamline the fitting room service by increasing efficiency.\\n\\n__Not sure how to boost customer satisfaction?__\\n\\nOffer them a more connected, personalised and responsive service in the fitting rooms.\\n\\n### Kickstart Your Retail Transformation with Scala\\n\\nRetailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey. \\n\\nFind out more about Scala’s retail solutions here: https://www.scala.com/sg/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"*Want to create a seamless and personalised shopping experience for your customers?*\\n\\n*Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.*\\n\\nResearch shows that <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">62% of shoppers</a> prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.\\n\\nWith <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of the shopping budget</a> spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.\\n\\n__Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.__\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Fg4Qq2Wr3rg\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## Global Brands Adopt Smart Fitting Rooms\\n\\nSeveral global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers. \\n\\n<a href=\\"https://www.forbes.com/sites/laurendebter/2021/09/22/here-is-what-amazons-high-tech-dressing-rooms-might-look-like/?sh=229659ed68be\\" rel=\\"nofollow\\" target=\\"_blank\\">Fabletics</a> uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.\\n\\nUniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.\\n\\nLast month, <a href=\\"https://beebom.com/amazon-opening-first-clothing-store-smart-fitting-rooms-i-la/\\" rel=\\"nofollow\\" target=\\"_blank\\">Amazon</a> announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.\\n\\n### Scala’s Smart Fitting Rooms\\n\\nScala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.\\n\\n__Worried about customer loyalty amidst the rising retail competition?__\\n\\nOffer your customers an ace customer experience and beat the competition.\\n\\n__Want to reduce queues at fitting rooms?__\\n\\nStreamline the fitting room service by increasing efficiency.\\n\\n__Not sure how to boost customer satisfaction?__\\n\\nOffer them a more connected, personalised and responsive service in the fitting rooms.\\n\\n### Kickstart Your Retail Transformation with Scala\\n\\nRetailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey. \\n\\nFind out more about Scala’s retail solutions here: https://www.scala.com/in/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"*Want to create a seamless and personalised shopping experience for your customers?*\\n\\n*Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.*\\n\\nResearch shows that <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">62% of shoppers</a> prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.\\n\\nWith <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of the shopping budget</a> spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.\\n\\n__Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.__\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Fg4Qq2Wr3rg\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## Global Brands Adopt Smart Fitting Rooms\\n\\nSeveral global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers. \\n\\n<a href=\\"https://www.forbes.com/sites/laurendebter/2021/09/22/here-is-what-amazons-high-tech-dressing-rooms-might-look-like/?sh=229659ed68be\\" rel=\\"nofollow\\" target=\\"_blank\\">Fabletics</a> uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.\\n\\nUniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.\\n\\nLast month, <a href=\\"https://beebom.com/amazon-opening-first-clothing-store-smart-fitting-rooms-i-la/\\" rel=\\"nofollow\\" target=\\"_blank\\">Amazon</a> announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.\\n\\n### Scala’s Smart Fitting Rooms\\n\\nScala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.\\n\\n__Worried about customer loyalty amidst the rising retail competition?__\\n\\nOffer your customers an ace customer experience and beat the competition.\\n\\n__Want to reduce queues at fitting rooms?__\\n\\nStreamline the fitting room service by increasing efficiency.\\n\\n__Not sure how to boost customer satisfaction?__\\n\\nOffer them a more connected, personalised and responsive service in the fitting rooms.\\n\\n### Kickstart Your Retail Transformation with Scala\\n\\nRetailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey. \\n\\nFind out more about Scala’s retail solutions here: https://www.scala.com/jp/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"*Want to create a seamless and personalised shopping experience for your customers?*\\n\\n*Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.*\\n\\nResearch shows that <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">62% of shoppers</a> prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.\\n\\nWith <a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of the shopping budget</a> spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.\\n\\n__Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.__\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Fg4Qq2Wr3rg\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## Global Brands Adopt Smart Fitting Rooms\\n\\nSeveral global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers. \\n\\n<a href=\\"https://www.forbes.com/sites/laurendebter/2021/09/22/here-is-what-amazons-high-tech-dressing-rooms-might-look-like/?sh=229659ed68be\\" rel=\\"nofollow\\" target=\\"_blank\\">Fabletics</a> uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.\\n\\nUniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.\\n\\nLast month, <a href=\\"https://beebom.com/amazon-opening-first-clothing-store-smart-fitting-rooms-i-la/\\" rel=\\"nofollow\\" target=\\"_blank\\">Amazon</a> announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.\\n\\n### Scala’s Smart Fitting Rooms\\n\\nScala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.\\n\\n__Worried about customer loyalty amidst the rising retail competition?__\\n\\nOffer your customers an ace customer experience and beat the competition.\\n\\n__Want to reduce queues at fitting rooms?__\\n\\nStreamline the fitting room service by increasing efficiency.\\n\\n__Not sure how to boost customer satisfaction?__\\n\\nOffer them a more connected, personalised and responsive service in the fitting rooms.\\n\\n### Kickstart Your Retail Transformation with Scala\\n\\nRetailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey. \\n\\nFind out more about Scala’s retail solutions here: https://www.scala.com/sg/industries/retail/\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"50TsJP2GJOD0s2u5FZvQQf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3CJ4lSlnFw8pAgKKZZ3Uv6","type":"Entry","createdAt":"2020-01-09T14:36:05.677Z","updatedAt":"2022-04-07T05:36:35.558Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE to Demonstrate Smart Stores to Level the Playing Field with Online Competition at NRF 2020: Retail’s Big Show"},"slug":{"en-US":"stratacache-to-demonstrate-smart-stores-to-level-the-playing-field-with-online-competition-at-nrf-2020-retail-s-big-show","ja":"stratacache-to-demonstrate-smart-stores-to-level-the-playing-field-with-online-competition-at-nrf-2020-retail-s-big-show"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7fmvRa7s9SrCPtDKM6f4GB"}}},"startDate":{"en-US":"2020-01-09T00:00+01:00"},"type":{"en-US":"News"},"description":{"au":"DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, [delivering retail experience transformation](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York. \\n\\nSTRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n\\n“By analyzing consumer action, a modern retailer can level the playing field with online\\ncompetition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”\\n\\nBooth demonstrations and discussions will include: \\n•\\tDelivering an interactive shopping in the store\\n•\\tPersonalized end-to-end shopping experiences\\n•\\tUnderstanding floor operations and customer behavior \\n•\\tInteractive product discovery and ad network monetization solutions\\n•\\tStrategies to increase sales and reduce labor and material waste\\n•\\tInnovative, automated queuing and pick-up\\n\\nAn in-booth theater will feature: \\nDaily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.\\n\\nLive Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts. \\n\\n__John Batchelor Show, January 13 at 1 p.m.:__ \\nVeteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m. and 3 p.m.:__ \\nIn the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters ... and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.\\n\\n__Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:__ \\nDedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.\\n\\nGet full details on STRATACACHE’s NRF booth at [https://www.stratacache.com/nrf-2020/](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE News\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, delivering retail experience transformation and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York. \\n\\nSTRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n\\n“By analyzing consumer action, a modern retailer can level the playing field with online\\ncompetition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”\\n\\nBooth demonstrations and discussions will include: \\n•\\tDelivering an interactive shopping in the store\\n•\\tPersonalized end-to-end shopping experiences\\n•\\tUnderstanding floor operations and customer behavior \\n•\\tInteractive product discovery and ad network monetization solutions\\n•\\tStrategies to increase sales and reduce labor and material waste\\n•\\tInnovative, automated queuing and pick-up\\n\\nAn in-booth theater will feature: \\nDaily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.\\n\\nLive Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts. \\n\\n__John Batchelor Show, January 13 at 1 p.m.:__ \\nVeteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m. and 3 p.m.:__ \\nIn the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters ... and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.\\n\\n__Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:__ \\nDedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.\\n\\nGet full details on STRATACACHE’s NRF booth at [https://www.stratacache.com/nrf-2020/](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE News\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, [delivering retail experience transformation](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York. \\n\\nSTRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n\\n“By analyzing consumer action, a modern retailer can level the playing field with online\\ncompetition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”\\n\\nBooth demonstrations and discussions will include: \\n•\\tDelivering an interactive shopping in the store\\n•\\tPersonalized end-to-end shopping experiences\\n•\\tUnderstanding floor operations and customer behavior \\n•\\tInteractive product discovery and ad network monetization solutions\\n•\\tStrategies to increase sales and reduce labor and material waste\\n•\\tInnovative, automated queuing and pick-up\\n\\nAn in-booth theater will feature: \\nDaily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.\\n\\nLive Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts. \\n\\n__John Batchelor Show, January 13 at 1 p.m.:__ \\nVeteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m. and 3 p.m.:__ \\nIn the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters ... and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.\\n\\n__Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:__ \\nDedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.\\n\\nGet full details on STRATACACHE’s NRF booth at [https://www.stratacache.com/nrf-2020/](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE News\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, [delivering retail experience transformation](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York. \\n\\nSTRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n\\n“By analyzing consumer action, a modern retailer can level the playing field with online\\ncompetition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”\\n\\nBooth demonstrations and discussions will include: \\n•\\tDelivering an interactive shopping in the store\\n•\\tPersonalized end-to-end shopping experiences\\n•\\tUnderstanding floor operations and customer behavior \\n•\\tInteractive product discovery and ad network monetization solutions\\n•\\tStrategies to increase sales and reduce labor and material waste\\n•\\tInnovative, automated queuing and pick-up\\n\\nAn in-booth theater will feature: \\nDaily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.\\n\\nLive Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts. \\n\\n__John Batchelor Show, January 13 at 1 p.m.:__ \\nVeteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m. and 3 p.m.:__ \\nIn the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters ... and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.\\n\\n__Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:__ \\nDedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.\\n\\nGet full details on STRATACACHE’s NRF booth at [https://www.stratacache.com/nrf-2020/](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE News\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2tU6cheCGED5rDiZvj84Pe","type":"Entry","createdAt":"2022-04-06T06:51:41.765Z","updatedAt":"2022-04-06T06:54:24.213Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Drive Better Merchandising Strategy with Walkbase"},"slug":{"en-US":"drive-better-merchandising-strategy-with-walkbase"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":false},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5v8MVeJOJjTig8ypYWnGEU"}}},"startDate":{"en-US":"2022-04-06T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"Retail is booming in Asia-Pacific, driven partly by <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\" rel=\\"nofollow\\" target=\\"_blank\\">rising disposable income</a> and consumer confidence and a renewed enthusiasm for in-store shopping. According to a recent report, domestic tourism is also playing a strong role in the revival of Asia-Pacific retail post-COVID, and will continue to do so until at least 2024. According to <a href=\\"https://businesschief.asia/corporate-finance/asia-pacific-emerging-retail-growth-hotspot\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte</a>, Asian countries dominate the top 10 fastest-growing retailers, and Asia-Pacific is generally known to be the largest retail market in the world.\\n\\nWith the boom comes an unmissable opportunity for retailers to evolve their strategy to drive more sales and grow their business. Understanding customer behaviour is at the core of any retail marketing strategy, and retail analytics and merchandising solutions can have an enormous impact on retailer bottom line. Retail analytics help businesses understand the movement of people through physical spaces, gain insights into customer behaviour and harness data and analytics to better plan effective marketing strategies. It is expected that the global retail analytics market size will grow to <a href=\\"https://www.fortunebusinessinsights.com/industry-reports/retail-analytics-market-101273\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 18.33 billion</a> by 2028.\\n\\n__Here are some ways retail analytics and merchandising solutions help retailers drive better merchandising decisions:__\\n\\n### Gain meaningful customer insights and analysis\\n\\nAnalysing customer behaviour is the key to sound merchandising decisions. Merchandising tools provide retailers with accurate real-time customer data. Robust data can help retailers:\\n\\n- map shopper journeys\\n- analyse footfall patterns, dwell and pathing\\n- see how customers interact in various areas of the store\\n- track and analyse shopping cart use and locations and compare against POS data\\n\\nThese insights can then inform optimum merchandising, product assortment, placement and promotion to meet the needs of customers.\\n\\n### Improve store layouts and planograms\\n\\nOnce the shopper journey has been mapped using accurate and reliable data, retailers can optimise store layouts and planograms to place the right merchandise in the right locations for optimum conversion. Pathing insights show the highest value store real estate, revealing where certain merchandise yields the highest conversion rate. \\n\\n### Identify the highest value real estate in your store\\n\\nMerchandising solutions can assist retailers is to identify the areas of the store with the highest levels of customer engagement and conversion. Knowing where these areas are means retailers can plan for effective product movement, and ensure high-value products do not languish in a low-traffic or low-yield area of the store.\\n\\n### Optimise your merchandising strategy today with Walkbase\\n\\n<a href=\\"https://www.walkbase.com/treq-solutions/merchandising/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase Merchandising</a> helps you decipher the effectiveness of merchandising decisions, so you can make improvements to product assortment, placement, and promotions. Part of the <a href=\\"https://www.walkbase.com/treq-solutions\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase TREQ solution</a>, which includes tools to manage store occupancy, queues and traffic, it is a powerful tool for retailers to optimise stores for the highest return.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2St4KFT9MD48hMnUxRKSQ4"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"52D4lYLeAwO13r0kuG7Fnx","type":"Entry","createdAt":"2022-04-05T07:58:07.649Z","updatedAt":"2022-04-05T09:35:59.085Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Brings Solutions to Gain Insight and Build Business to The Retail Technology Show"},"slug":{"en-US":"scala-brings-solutions-to-gain-insight-and-build-business-to-the-retail-technology-show"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1LkQ2BYZ3xY0A8UBlIDyec"}}},"startDate":{"en-US":"2022-04-05T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"__London, April 5, 2022__ - Leading marketing technology company Scala is bringing a suite of digital solutions to The Retail Technology Show taking place at Olympia London 26th-27th April. Each Scala solution exhibited at the show is designed to help brands create a convenient and compelling experience for shoppers while also giving retail and hospitality brands a deeper understanding of their customers. Scala can be found at __booth 6G58__. Those interested in learning more about Scala’s innovative technology can do so by booking <a href=\\"https://www3.scala.com/Retail-Technology-Show-2022\\" target=\\"_blank\\"> a booth tour</a>. \\n\\n“Research shows that customer sentiment towards technology in retail is warm with shoppers appreciating the convenience and opportunities for more personalised, relevant shopping offered by digital solutions. Similarly, those brands that are front runners in customer experience three times the return of those brands that are lagging behind. Scala technology offers a seamless experience for both customers and businesses, eliminating customer pain points and creating brand experiences that stand out from the competition.” __Said Harry Horn, General Manager EMEA, Scala__.*\\n\\nThe Scala solutions that will be exhibited at the Retail Technology Show include:\\n\\n<a href=\\"https://www.scala.com/en/about/blogs/scala-assisted-selling-kiosk-at-nrf/\\" target=\\"blank\\"> __Lift and Learn with ASK</a>:__ Directly affect the decision making process at the point of purchase while addressing staffing challenges with Scala’s Lift and Learn with ASK. The solution allows for product discovery and experiential purchasing as well as easy-to-access sales assistance on the spot using peer-to-peer video conferencing. Combining a lift and learn digital solution that promotes different forms of guided selling, Lift and Learn with ASK is powered by touchscreen shelf-edge displays, a large format display and remote expert assistance.\\n\\n__Fashion Selector:__ Bring the best of online shopping into the store while giving your customers the benefits of the in-store experience. Strategically placed tablets throughout the store allow shoppers to receive assistance while they shop for the latest fashion. The touchscreen interface lets shoppers choose the category of outfit they are looking for then select or filter out choices and receive ideas on complementary items. The seamless shopping experience gives shoppers the flexibility to purchase their outfit directly from the fitting room or aisle – wherever the selector is positioned. The components of the solution can be configured and adapted to suit the needs of the  brand.\\n\\n__Digital Menu Boards and Ordering System:__ Build beautiful, brand and legislation-compliant digital menus using Scala Content Manager that can integrate with POS data to show pricing or product description. The Scala CMS platform can also power the touchscreen ordering system to offer personalised menus, streamline the order and pick up journey as well as reduce customer wait times. Scala digital menu boards are available in a variety of sizes with flexible functionality. Designed to help brands build strong customer experiences indoor and outdoor with digital merchandising strategies that are attention-grabbing, reliable and scalable, Scala technology is durable and rugged, built for 24/7 operation in any environment. \\n\\n__Shelf-Edge Displays:__ Set to revolutionise UK retail, shelf edge displays create dynamic pricing, promotional and order opportunities. Able to reduce waste and display relevant messaging based on the times of day or external stimulus such as local weather, the news cycle or the demographics of those in store, Shelf-edge technology is set to be a scalable tool for retail brands of all types. \\n\\nIn addition to the selection of customer-centered concepts, Scala <a href=\\"https://www.scala.com/en/products/hardware/\\" target=\\"_blank\\"> hardware</a> such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as <a href=\\"https://www.walkbase.com/\\" target=\\"_blank\\"> Walkbase TREQ.</a> \\n\\nScala can be found at booth 6G58. Tours can meeting with the Scala team and a tour of the booth brand teams can be booked through <a href=\\"https://www3.scala.com/Retail-Technology-Show-2022\\" target=\\"_blank\\"> the Scala website.</a>\\n\\n__About Scala__\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\nFor more information, images or interviews please contact:\\nKate Dickson\\nCommunications Lead, EMEA and UK, Scala\\nT: +44 (0)7507 425 401\\nE: Kate.Dickson@Scala.com\\n\\n* https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"mgWDwmBUQPPtYJPP5caqo"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5y88WawBdSA6PEZpAYsexx","type":"Entry","createdAt":"2021-09-27T10:46:26.821Z","updatedAt":"2022-04-04T10:27:41.743Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Launches Full Range of LINQ Intelligent Tablets in Japan","ja":"SCALA社インテリジェントタブレットLINQのフルラインナップを日本で発売"},"slug":{"en-US":"scala-launches-full-range-of-linq-intelligent-tablets-in-japan","ja":"scala-launches-full-range-of-linq-intelligent-tablets-in-japan"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"54kDGLWHNtctPw2JAdSZkd"}}},"startDate":{"en-US":"2021-09-27T00:00+08:00"},"type":{"en-US":"News"},"description":{"au":"Singapore, 27 September 2021 – Scala today announced the launch of a complete range of commercial-grade LINQ all-in-one intelligent tablets in Japan, fully compliant with local technical certifications and requirements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, transportation, corporate office/factory, quick service restaurants, banking, hospital and healthcare. \\n\\nToday, the LINQ intelligent tablets are being deployed by renowned global brands in various environments, to create unparalleled interactive experiences that drive sales and enhance product discovery. The introduction of this solution in Japan would help Scala to tap the potential of a growing market for reliable and versatile intelligent tablets in one of Asia-Pacific’s largest economies.  \\n\\n[LINQ all-in-one intelligent tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ all-in-one intelligent tablets\\") are designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes (11.6”-55”) to suit unique business needs.\\n\\nThe LINQ tablets feature either a Linux or Android operating system, and are equipped with a content playback function. They are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. They deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and improve customer engagement across diverse use cases.\\n\\n“The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. Scala is poised to enter the Japanese market with fully-compliant tablets that conform to the highest certification standard. This marks a significant milestone for Scala and our customers in Japan,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nLearn more at https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contacts__\\n__Scala Asia-Pacific HQ__\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n<a href= \\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n\\n__Scala KK__\\nTakuma Takahashi\\nCountry Sales Manager \\nAddress: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014  \\ntakuma.takahashi@scala.com\\n<a href= \\"tel:080-7000-4838\\">080-7000-4838</a>\\n","en-US":"Singapore, 27 September 2021 – Scala today announced the launch of a complete range of commercial-grade LINQ all-in-one intelligent tablets in Japan, fully compliant with local technical certifications and requirements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, transportation, corporate office/factory, quick service restaurants, banking, hospital and healthcare. \\n\\nToday, the LINQ intelligent tablets are being deployed by renowned global brands in various environments, to create unparalleled interactive experiences that drive sales and enhance product discovery. The introduction of this solution in Japan would help Scala to tap the potential of a growing market for reliable and versatile intelligent tablets in one of Asia-Pacific’s largest economies.  \\n\\n[LINQ all-in-one intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ all-in-one intelligent tablets\\") are designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes (11.6”-55”) to suit unique business needs.\\n\\nThe LINQ tablets feature either a Linux or Android operating system, and are equipped with a content playback function. They are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. They deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and improve customer engagement across diverse use cases.\\n\\n“The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. Scala is poised to enter the Japanese market with fully-compliant tablets that conform to the highest certification standard. This marks a significant milestone for Scala and our customers in Japan,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nLearn more at https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contacts__\\n__Scala Asia-Pacific HQ__\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n<a href= \\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n\\n__Scala KK__\\nTakuma Takahashi\\nCountry Sales Manager \\nAddress: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014  \\ntakuma.takahashi@scala.com\\n<a href= \\"tel:080-7000-4838\\">080-7000-4838</a>\\n","in":"Singapore, 27 September 2021 – Scala today announced the launch of a complete range of commercial-grade LINQ all-in-one intelligent tablets in Japan, fully compliant with local technical certifications and requirements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, transportation, corporate office/factory, quick service restaurants, banking, hospital and healthcare. \\n\\nToday, the LINQ intelligent tablets are being deployed by renowned global brands in various environments, to create unparalleled interactive experiences that drive sales and enhance product discovery. The introduction of this solution in Japan would help Scala to tap the potential of a growing market for reliable and versatile intelligent tablets in one of Asia-Pacific’s largest economies.  \\n\\n[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ all-in-one intelligent tablets\\") are designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes (11.6”-55”) to suit unique business needs.\\n\\nThe LINQ tablets feature either a Linux or Android operating system, and are equipped with a content playback function. They are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. They deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and improve customer engagement across diverse use cases.\\n\\n“The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. Scala is poised to enter the Japanese market with fully-compliant tablets that conform to the highest certification standard. This marks a significant milestone for Scala and our customers in Japan,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nLearn more at https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contacts__\\n__Scala Asia-Pacific HQ__\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n<a href= \\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n\\n__Scala KK__\\nTakuma Takahashi\\nCountry Sales Manager \\nAddress: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014  \\ntakuma.takahashi@scala.com\\n<a href= \\"tel:080-7000-4838\\">080-7000-4838</a>\\n","ja":"シンガポール2021年9月27日\\nSCALA社は、日本国内の技術認証や要件に準拠した商用グレードのLINQオールインワンインテリジェントタブレットのフルラインナップを日本で発売することを本日発表しました。SCALA社は、マーケティングテクノロジー企業であるSTRATACACHE社のグループとして、小売店、交通機関、オフィス/工場、ファーストフード店舗、銀行、病院、ヘルスケアなど、あらゆる環境における効果的なデジタル体験創造のための作成、管理、展開を容易にするツールをご提供しています。\\n\\nLINQインテリジェントタブレットは、著名なグローバルブランドの様々な環境で導入されており、販売促進や製品の認知の強化につながる卓越したインタラクティブな体験を実現しています。本ソリューションの日本市場投入により、SCALA社は、信頼性と汎用性の高いインテリジェントタブレットの市場を牽引する可能性に大きな期待を持っています。\\n\\n[LINQオールインワン インテリジェントタブレットは](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/)、STRATACACHE社のカスタマーエンゲージメントのエキスパートによって設計・製造されています。このタブレットは、SCALA、X2O Media、Real Digital Mediaなど、STRATACACHE社グループのすべてのデジタルサイネージ、インタラクティブ エクスペリエンス、モバイルコマース/モバイルショッピングのプラットフォームに統合されており、パワフルなパフォーマンスと堅牢なデザインを兼ね備え、クラス最高の没入型デジタル体験を提供します。このタブレットは、ビジネスニーズに合わせて様々なサイズ（11.6インチ～55インチ）が用意されています。\\n\\nLINQタブレットは、LinuxまたはAndroidのOSを搭載し、コンテンツ再生機能を備えています。POS、デジタルカタログ、デジタルサイネージ、セルフサービスキオスク、インタラクティブなガイド付き販売ソリューションなどのアプリケーションに最適化されています。デジタルサイネージのコンテンツ配信、商品検索の自動化、提案販売の促進など、さまざまなユースケースで顧客体験を効果的にすることで、顧客エンゲージメントの向上を実現します。\\n「LINQタブレットは、顧客体験の向上を実現するための汎用性、商用グレード、信頼性を兼ね備えた店頭用タブレットを求める市場の声にお答えするために最適なオールインワン デバイスとして設計されています。SCALA社は、最高レベルの認証基準に準拠したタブレットを日本市場に投入することができました。これは、SCALA社と日本のお客様にとって重要なマイルストーンとなります」と、STRATACACHE社のAPACマネージングディレクター、マニッシュ クマール（Manish Kumar）は述べています。\\n\\n詳しくはこちらをご参照ください。\\nhttps://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\n__SCALA社について__\\n\\nSTRATACACHE社のグループ企業であるSCALA社は、様々な業界のブランドと提携し、スマートなマーケティングテクノロジーとデジタルサイネージで顧客体験の変革をご支援しています。\\n\\nScalaは、地域のビジネスの状況や視聴者の好みにリアルタイムで対応できる柔軟性を保ちながら、デジタル体験の展開と構築を容易にし、一元管理できるプラットフォームを提供します。\\n\\n30年の経験を持つSCALA社は、革新的な取り組みを高くご評価いただき、高度な技術の活用、ユーザビリティ、柔軟性に配慮したカスタマイズ可能なソリューションを生み出しています。\\n\\nフィラデルフィアのマルバーンにグローバル本社を置くSCALA社は、世界各地に28のオフィスを構えています。世界100カ国以上に広がるパートナーや開発者のネットワークにより、全世界で310万枚以上のデジタルスクリーンを運営しています。\\n\\nこちらもご参照ください。\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\nメディア窓口\\nSCALA アジアパシフィック　HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\n20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n<a href= \\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n\\nSCALA K.K.\\nSCALA株式会社\\nTakuma Takahashi |  高橋 琢磨\\nCountry Sales Manager\\n〒 100-0014　東京都千代田区永田町2丁目14番2号　山王グランドビル501\\ntakuma.takahashi@scala.com\\n<a href= \\"tel:080-7000-4838\\">080-7000-4838</a>","sg":"Singapore, 27 September 2021 – Scala today announced the launch of a complete range of commercial-grade LINQ all-in-one intelligent tablets in Japan, fully compliant with local technical certifications and requirements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, transportation, corporate office/factory, quick service restaurants, banking, hospital and healthcare. \\n\\nToday, the LINQ intelligent tablets are being deployed by renowned global brands in various environments, to create unparalleled interactive experiences that drive sales and enhance product discovery. The introduction of this solution in Japan would help Scala to tap the potential of a growing market for reliable and versatile intelligent tablets in one of Asia-Pacific’s largest economies.  \\n\\n[LINQ all-in-one intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"LINQ all-in-one intelligent tablets\\") are designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes (11.6”-55”) to suit unique business needs.\\n\\nThe LINQ tablets feature either a Linux or Android operating system, and are equipped with a content playback function. They are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. They deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and improve customer engagement across diverse use cases.\\n\\n“The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. Scala is poised to enter the Japanese market with fully-compliant tablets that conform to the highest certification standard. This marks a significant milestone for Scala and our customers in Japan,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nLearn more at https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contacts__\\n__Scala Asia-Pacific HQ__\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n<a href= \\"tel:+65 8123 8595\\">+65 8123 8595</a>\\n\\n__Scala KK__\\nTakuma Takahashi\\nCountry Sales Manager \\nAddress: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014  \\ntakuma.takahashi@scala.com\\n<a href= \\"tel:080-7000-4838\\">080-7000-4838</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"44TaJYZHFp987TfpEiGW1y"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3IcINpKe4jozn7rv8Rz7HR","type":"Entry","createdAt":"2022-03-30T19:07:12.218Z","updatedAt":"2022-04-01T10:25:27.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Launches Scent Screens to Enhance the Customer Experience"},"indexTitle":{"en-US":"Scala Launches Scent Screens to Enhance the Customer Experience"},"slug":{"en-US":"launches-scent-screens-to-enhance-the-customer-experience_2022"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7e15ORZU9roSAI4quJfYi"}}},"startDate":{"en-US":"2022-04-01T02:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"We hope you enjoyed our April Fools’ press release. Sadly we aren’t able to offer SMELI Pixel technology quite yet but we are always interested in creating innovative integrations and have used scent in a few of our <a href=\\"https://www.scala.com/en/casestudies/hunkemoeller-new-dimension-to-shopping-experience/\\" target=\\"_blank\\">previous projects.</a> \\n\\nTo experience the latest Scala solutions for yourself and learn how Scala technology is transforming the ways customers interact with brands come to stand 6G58 at The Retail Technology Show taking place at Olympia London, April 26 - 27. \\n\\nIf you can’t make it to <a href=\\"https://www3.scala.com/Retail-Technology-Show-2022\\" target=\\"_blank\\"> The Retail Technology Show</a> but would like to learn more about Scala, please get in touch using the red “contact us” button at the top of the page. \\n\\n__London, April 1, 2022__ – Scala today announced their new Scent Screens Solutions, the latest revolutionary display technology from the innovative marketing technology company.\\n\\nUsing proprietary Synthetic Modicum Emitting Likeness Innovation (SMELI) pixel technology, Scala’s Scent Screens offer brands a compelling way to give customers an immersive in-store experience which has never been seen (or smelt) before.  \\n\\n“There is nothing fishy about the new SMELI pixel technology that has been developed by the Scala olfactory offices to take digital displays to the next level,” said Harry Horn, General Manager EMEA, Scala. “Scent is such an important sense and one that up to now, has been largely underutilized by brands. The new Scent Screens Solution means that brands now have a unique opportunity to give their customers a captivating in-store experience – whether it is that new car smell from a screen showing customization options in a car showroom, the aroma of a fresh burger or fries from a drive-through menu board, or a whiff of Ronaldo as part of a display for football boots, the SMELI technology offered by Scala through the Scent Screens Solution takes displays to the next level, expanding customer experiences for brands of all types.” \\n\\nCustomers can unlock the SMELI scents from the Scala Scent Screens by either tapping the enhanced objects on screen with their finger or nose. SMELI scents can also be unlocked using a QR code and the customer’s personal device. \\n\\nBrands interested in finding out more about the Scent Screens or to set up a meeting in Scala’s newly opened olfactory offices should get in touch with the Scala team.  \\n\\n## About Scala\\nWith 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\nFor more information, images or interviews please contact:\\nKate Dickson\\nCommunications Lead, EMEA and UK, Scala\\nT: +44 (0)7507 425 401\\nE: Kate.Dickson@Scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ea0guPTSySWVNz6EwS7G9"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2MDGHKtysllqJOyKvaWESp","type":"Entry","createdAt":"2022-03-31T07:44:14.039Z","updatedAt":"2022-03-31T07:52:16.132Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"6 Ways Digital Signage Makes Supermarket Wayfinding Easier - Vlog"},"slug":{"en-US":"6-ways-digital-signage-makes-supermarket-wayfinding-easier-vlog","ja":"6-ways-digital-signage-makes-supermarket-wayfinding-easier-vlog"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"68xFpXVOGSi4YKqxtYSRzG"}}},"startDate":{"en-US":"2022-03-31T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"With grocery retail booming in Asia-Pacific and 61% of people still finding grocery shopping in-store an “enjoyable and engaging experience”, shopping at bricks-and-mortar grocery stores is still highly popular. [Grocery digital wayfinding signage](https://www.scala.com/au/industries/grocery/) contributes greatly to convenience and ease when shopping, with multiple potential uses across large-scale supermarkets, megastores and hypermarkets. \\n\\nWell-designed wayfinding improves the customer experience, promotes engagement and builds customer trust.\\n\\n## Digital signage improves supermarket wayfinding\\n\\nWatch this video to discover how digital signage can be used to deliver seamless and convenient wayfinding in supermarkets.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/BXeeFTGZVvo\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nScala offers grocery stores, supermarkets and hypermarkets a range of solutions for easy wayfinding.\\n\\n- __Large-format digital screens__ can clearly denote store sections and help customers see a clear pathway to the store sections they need\\n- __Digital wayfinding kiosks__ allow access to wayfinding apps or store directories to help shoppers plan their route\\n- __Commercial tablets__ can be equipped with wayfinding capabilities to help shoppers navigate their way around a large store.\\n- __Digital hanging aisle signs__ allow customers to easily identify product categories at a distance\\n- __Digital standees__ and entryway kiosks can display a store map or wayfinding app to help shoppers plan the best route through the store.\\n\\n### Scala transforms the grocery shopping experience\\n\\nPartnering with Scala enables you access to leading marketing technology that transforms ordinary, everyday tasks like grocery shopping into extraordinary customer experiences. Discover Scala’s solutions for [grocery](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\") and [retail](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"With grocery retail booming in Asia-Pacific and 61% of people still finding grocery shopping in-store an “enjoyable and engaging experience”, shopping at bricks-and-mortar grocery stores is still highly popular. [Grocery digital wayfinding signage](https://www.scala.com/au/industries/grocery/) contributes greatly to convenience and ease when shopping, with multiple potential uses across large-scale supermarkets, megastores and hypermarkets. \\n\\nWell-designed wayfinding improves the customer experience, promotes engagement and builds customer trust.\\n\\n## Digital signage improves supermarket wayfinding\\n\\nWatch this video to discover how digital signage can be used to deliver seamless and convenient wayfinding in supermarkets.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/BXeeFTGZVvo\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nScala offers grocery stores, supermarkets and hypermarkets a range of solutions for easy wayfinding.\\n\\n- __Large-format digital screens__ can clearly denote store sections and help customers see a clear pathway to the store sections they need\\n- __Digital wayfinding kiosks__ allow access to wayfinding apps or store directories to help shoppers plan their route\\n- __Commercial tablets__ can be equipped with wayfinding capabilities to help shoppers navigate their way around a large store.\\n- __Digital hanging aisle signs__ allow customers to easily identify product categories at a distance\\n- __Digital standees__ and entryway kiosks can display a store map or wayfinding app to help shoppers plan the best route through the store.\\n\\n### Scala transforms the grocery shopping experience\\n\\nPartnering with Scala enables you access to leading marketing technology that transforms ordinary, everyday tasks like grocery shopping into extraordinary customer experiences. Discover Scala’s solutions for [grocery](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\") and [retail](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1iWssokbYWwlzgJJmn7heY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"20qm7mioZYkhdZjd0U8UXe","type":"Entry","createdAt":"2021-02-05T11:17:10.711Z","updatedAt":"2022-03-31T07:28:37.576Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"8 Benefits of Retail Digital Signage","en-US":"8 Benefits of Retail Digital Signage"},"slug":{"en-US":"8-benefits-of-retail-digital-signage","ja":"8-benefits-of-retail-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6mnln1AmXf26H2L8MYBVF1"}}},"startDate":{"en-US":"2021-02-05T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"au":"Blog written by Esther Chew","en-US":"Blog written by Esther Chew"},"description":{"au":"The world of static signs is almost over. Dynamic messaging is now the way forward. If you are a retailer, then, as a commercial entity, one of the best investments to boost your sales and marketing is investing in retail digital signage. \\n\\nDigital signage come in many forms, including screens, LED displays and touch-based interactive systems. [Retail digital signage solutions](https://www.scala.com/au/industries/retail/) enable retailers to access several features that would be impossible with static displays. \\n\\nLet us take a look at several key advantages of retail digital signage.\\n\\n## 1. Interactive Displays\\n\\nDigital signage is becoming omnipresent, mainly due to their high interactivity. They elevate the customer experience by enabling simple touch interactions and personalisations. \\n\\nDynamic messaging is noticed five to 10 times more than static media, while messaging recall is two to five times1. As such, digital signage strategically placed outside your store or at the mall entrance can entice customers to visit your outlet. \\n\\n## 2. Advertising\\n\\nRetail digital signage can give that slight push to undecided shoppers. Give them a glimpse of your brand’s sale dates, expected stock, last year’s sale reviews, upcoming deals or offers, etc. Place this information at the store entrance and watch how customers walking by will take notice. \\n\\nFurther, adding a call to action helps to translate keen interest into a sale. For example, you may add a QR code that directs customers to the store website or to a page where they can input their contact details and sign up for notifications on upcoming sales.\\n\\n## 3. Mall Navigation\\nWith the objective of attracting more customers and prolonging their time spent at the mall, mall developers and operators are looking to provide a unique shopping and entertainment experience with strong branding and clear directional signage to enhance the shopping experience and help visitors to move around the mall easily. In this regard, an interactive wayfinding digital signage enables visitors to see dynamic paths on how to get somewhere from their current location.\\n\\n## 4. Point-of-Sale Content Placement\\n\\nInstead of having sales executives persuading people to try out new products while standing in the checkout queue, consider utilizing digital signage \\\\ to promote products. Sixty-six percent of customers said they would be convinced to buy products advertised through digital signage2. Point-of-sale (PoS) retail digital signage is prevalent among food joints in getting people to make additions to their order.\\n\\nAnother 66 percent of shoppers3 even said that they do not want human interactions while shopping, hence companies can maximize sales through PoS advertising.\\n\\n## 5. Customize Content\\n\\nUnlike static signages, digital ones can be customized in multiple ways. You can target based on peak hours/days, demographics, demand-supply, competition, etc. With [retail digital signage](https://www.scala.com/in/casestudies/flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores/) you can switch from one message to another with just a click. You can even tailor the content to attract specific customers who may be window-shopping in your store.\\n\\n## 6. Product Information\\n\\nCustomers nowadays are looking up product information even when they are inside a store. Digital signage solutions can be utilized to display product information and can even help customers to compare products quickly. \\n\\nA study found that 75 percent of shoppers4 would like hand-held or fixed devices to browse inventory and prices while shopping. This takes off the burden from sales staff in having to attend to all customers during peak hours. \\n\\n## 7. Analytics\\n\\nOne of the key benefits of digital signage is the ability to understand data. It can show you which products have been searched for the most or which product advertisement did not perform as expected. Accordingly, retailers can alter their offers or promotions based on the data. These analytics can help in improving sales and keeping them consistent.\\n\\n## 8. Connect Offline to Online\\n\\nBrands can use retail digital signage to connect their offline presence with their online stores. If a product is not available in-store or too many people are waiting in line, lead them to your online alternatives such as your e-commerce store or your social media pages. \\n\\n[Retail digital signage solutions](https://www.scala.com/au/industries/retail/) offer convenience, flexibility, and help to enhance the shopping experience. With the right strategies, retailers can drastically improve the shopping experience and grow their brand. Explore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSource:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.shopify.com.au/retail/digital-signage-is-it-worth-the-investment-and-how-can-retailers-use-it</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>","en-US":"The world of static signs is almost over. Dynamic messaging is now the way forward. If you are a retailer, then, as a commercial entity, one of the best investments to boost your sales and marketing is investing in retail digital signage. \\n\\nDigital signage come in many forms, including screens, LED displays and touch-based interactive systems. [Retail digital signage solutions](https://www.scala.com/au/industries/retail/) enable retailers to access several features that would be impossible with static displays. \\n\\nLet us take a look at several key advantages of retail digital signage.\\n\\n## 1. Interactive Displays\\n\\nDigital signage is becoming omnipresent, mainly due to their high interactivity. They elevate the customer experience by enabling simple touch interactions and personalisations. \\n\\nDynamic messaging is noticed five to 10 times more than static media, while messaging recall is two to five times1. As such, digital signage strategically placed outside your store or at the mall entrance can entice customers to visit your outlet. \\n\\n## 2. Advertising\\n\\nRetail digital signage can give that slight push to undecided shoppers. Give them a glimpse of your brand’s sale dates, expected stock, last year’s sale reviews, upcoming deals or offers, etc. Place this information at the store entrance and watch how customers walking by will take notice. \\n\\nFurther, adding a call to action helps to translate keen interest into a sale. For example, you may add a QR code that directs customers to the store website or to a page where they can input their contact details and sign up for notifications on upcoming sales.\\n\\n## 3. Mall Navigation\\nWith the objective of attracting more customers and prolonging their time spent at the mall, mall developers and operators are looking to provide a unique shopping and entertainment experience with strong branding and clear directional signage to enhance the shopping experience and help visitors to move around the mall easily. In this regard, an interactive wayfinding digital signage enables visitors to see dynamic paths on how to get somewhere from their current location.\\n\\n## 4. Point-of-Sale Content Placement\\n\\nInstead of having sales executives persuading people to try out new products while standing in the checkout queue, consider utilizing digital signage \\\\ to promote products. Sixty-six percent of customers said they would be convinced to buy products advertised through digital signage2. Point-of-sale (PoS) retail digital signage is prevalent among food joints in getting people to make additions to their order.\\n\\nAnother 66 percent of shoppers3 even said that they do not want human interactions while shopping, hence companies can maximize sales through PoS advertising.\\n\\n## 5. Customize Content\\n\\nUnlike static signages, digital ones can be customized in multiple ways. You can target based on peak hours/days, demographics, demand-supply, competition, etc. With [retail digital signage](https://www.scala.com/in/casestudies/flight-centre-travel-group-sees-measurable-results-switching-to-digital-signage-in-retail-stores/) you can switch from one message to another with just a click. You can even tailor the content to attract specific customers who may be window-shopping in your store.\\n\\n## 6. Product Information\\n\\nCustomers nowadays are looking up product information even when they are inside a store. Digital signage solutions can be utilized to display product information and can even help customers to compare products quickly. \\n\\nA study found that 75 percent of shoppers4 would like hand-held or fixed devices to browse inventory and prices while shopping. This takes off the burden from sales staff in having to attend to all customers during peak hours. \\n\\n## 7. Analytics\\n\\nOne of the key benefits of digital signage is the ability to understand data. It can show you which products have been searched for the most or which product advertisement did not perform as expected. Accordingly, retailers can alter their offers or promotions based on the data. These analytics can help in improving sales and keeping them consistent.\\n\\n## 8. Connect Offline to Online\\n\\nBrands can use retail digital signage to connect their offline presence with their online stores. If a product is not available in-store or too many people are waiting in line, lead them to your online alternatives such as your e-commerce store or your social media pages. \\n\\n[Retail digital signage solutions](https://www.scala.com/au/industries/retail/) offer convenience, flexibility, and help to enhance the shopping experience. With the right strategies, retailers can drastically improve the shopping experience and grow their brand. Explore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSource:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.shopify.com.au/retail/digital-signage-is-it-worth-the-investment-and-how-can-retailers-use-it</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://medium.com/@dtra/benefits-of-digital-signage-for-retail-f023fd6d0e2c\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.intuiface.com/blog/5-best-interactive-digital-signage-retail</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"243GBn9wsKRyBRQmTp4ePi"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"vNcV2SrhjGGNFTwEEfY5B","type":"Entry","createdAt":"2021-04-14T21:07:41.487Z","updatedAt":"2022-03-30T19:10:14.430Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":15,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala_presents marketing technology solutions to drive retail transformation at DSJ"},"indexTitle":{"en-US":"Scala presents marketing technology solutions to drive retail transformation at DSJ"},"slug":{"en-US":"scala-presents-marketing-technology-solutions-to-drive-retail-transformation-at-dsj"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4eMCwZNMtENkWByAjaO4jz"}}},"startDate":{"en-US":"2021-04-14T07:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"__Singapore—2021 15 April__—Scala will be presenting its marketing technology solutions to drive in-store retail transformation and deliver exceptional customer experience at Digital Signage Japan (DSJ), the largest show in Japan exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations. DSJ 2021 includes both an online event and offline exhibition.\\n\\nAt DSJ – the industry’s key international event –Scala will also be introducing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one Intelligent Tablets__\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn Retail Solution__ \\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3MNU9Fdrt7ETWW4OSlpP73"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5OJpgzTiEaxuhhPEIDHqlR","type":"Entry","createdAt":"2022-03-30T07:28:12.673Z","updatedAt":"2022-03-30T07:28:12.673Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Improves the Banking Experience - Infographic"},"indexTitle":{"en-US":"Digital Signage Improves the Banking Experience - Infographic"},"slug":{"en-US":"digital-signage-improves-the-banking-experience-infographic","ja":"digital-signage-improves-the-banking-experience-infographic"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"35TOjK4EcYH1uovnglSmGs"}}},"startDate":{"en-US":"2022-03-30T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"Technological advancement is shaping the way that banks market their products and engage with customers. Banks and financial institutions are now leveraging omnichannel marketing and digital technology to transform banking branches and create a seamless and delightful customer experience. \\n\\nAn Intel study on bank digital signage revealed that a digital sign captured an average of over 400% more views than a static sign. With its unique ability to deliver targeted and interactive content across multiple locations in real-time, bank digital signage has become an integral part of the digital transformation journey for many banks.\\n\\n[Bank digital signage](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") helps to bridge the gap between all-digital banking and in-store banking. Besides enhancing the ambience with attractive visuals and providing customers with vital market information while they wait in line, digital signage also helps banks to increase revenue by cross-selling and upselling products.\\n\\nHere are __5 ways that digital signage can help to enhance the banking experience__.\\n\\n![Bank Digital Signage Infographic](//images.ctfassets.net/lx4pzcb22oh0/6pFSl4KfBfLZdBCvyUILzv/6dc76c491975e88a83e788c669b3a34a/Bank-Digital-Signage-Infographic.jpg)\\n\\n## Transform your bank with Scala banking solutions\\n\\nDigital signage for banks presents an excellent channel to engage customers, market products, boost branding and streamline internal operations. Self-service kiosks, video walls, waiting area displays and digital screens all work together to elevate the banking experience.\\n\\nGlobal banks such as [Hamburger Sparkasse](https://www.scala.com/in/casestudies/hamburger-sparkasse-launches-branch-of-the-future-with-scala-and-pilot-screen-time/ \\"Hamburger Sparkasse Casestudy\\") utilise Scala’s digital signage solutions to create an engaging and adaptable communications platform to better serve customers and generate higher returns. \\n\\nTo know more about Scala’s digital signage solutions for banks visit: https://www.scala.com/sg/industries/banking-and-finance/\\n","in":"Technological advancement is shaping the way that banks market their products and engage with customers. Banks and financial institutions are now leveraging omnichannel marketing and digital technology to transform banking branches and create a seamless and delightful customer experience. \\n\\nAn Intel study on bank digital signage revealed that a digital sign captured an average of over 400% more views than a static sign. With its unique ability to deliver targeted and interactive content across multiple locations in real-time, bank digital signage has become an integral part of the digital transformation journey for many banks.\\n\\n[Bank digital signage](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") helps to bridge the gap between all-digital banking and in-store banking. Besides enhancing the ambience with attractive visuals and providing customers with vital market information while they wait in line, digital signage also helps banks to increase revenue by cross-selling and upselling products.\\n\\nHere are __5 ways that digital signage can help to enhance the banking experience__.\\n\\n![Bank Digital Signage Infographic](//images.ctfassets.net/lx4pzcb22oh0/6pFSl4KfBfLZdBCvyUILzv/6dc76c491975e88a83e788c669b3a34a/Bank-Digital-Signage-Infographic.jpg)\\n\\n## Transform your bank with Scala banking solutions\\n\\nDigital signage for banks presents an excellent channel to engage customers, market products, boost branding and streamline internal operations. Self-service kiosks, video walls, waiting area displays and digital screens all work together to elevate the banking experience.\\n\\nGlobal banks such as [Hamburger Sparkasse](https://www.scala.com/in/casestudies/hamburger-sparkasse-launches-branch-of-the-future-with-scala-and-pilot-screen-time/ \\"Hamburger Sparkasse Casestudy\\") utilise Scala’s digital signage solutions to create an engaging and adaptable communications platform to better serve customers and generate higher returns. \\n\\nTo know more about Scala’s digital signage solutions for banks visit: https://www.scala.com/sg/industries/banking-and-finance/\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3p61jD5NouvDFIW7ge39zx"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6xel8DLvHZGYPRTsBgRy4J","type":"Entry","createdAt":"2021-09-22T04:41:11.824Z","updatedAt":"2022-03-30T05:55:12.033Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Supermarket Wayfinding Made Easy"},"slug":{"en-US":"supermarket-wayfinding-made-easy","ja":"supermarket-wayfinding-made-easy"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6KJlVwaTCTa4IOPvdZTm5b"}}},"startDate":{"en-US":"2021-09-22T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"Grocery retail is booming in Asia-Pacific. Asia is now the largest grocery market in the world, with Asian grocery sales predicted to reach almost <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$4 trillion</a> by 2023, led by China and closely followed by India. Even with online ordering on the rise, many still prefer to shop for groceries in-store at least part of the time. In fact, <a href=\\"https://qz.com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">61% of people</a> find in-store grocery shopping an “enjoyable and engaging experience.”\\n\\nThe fastest-growing grocery sales channel in Asia is hypermarkets, or smaller specialty stores, driven by consumer desire for a simpler, faster shopping experience.\\n\\nGrocery retailers must continue to focus on delivering positive customer experiences for in-store grocery shopping to remain an attractive option in a post-COVID world. According to <a href=\\"https://www.freshfruitportal.com/news/2018/12/03/igd-lists-top-trends-for-asian-grocery-market-in-2019/\\" rel=\\"nofollow\\" target=\\"_blank\\">Nick Miles</a>, head of Asia-Pacific at IGD, “grocery shopping experiences need to be fast, relevant and seamless.” \\n\\nGrocery digital wayfinding signage contributes greatly to convenience and ease when shopping. Here are 5 digital wayfinding solutions that make supermarket wayfinding a cinch.\\n\\n## 1.\\tDigital wayfinding kiosks\\n\\nConveniently placed interactive kiosks throughout a grocery store or supermarket give customers a quick and easy way to look up the location of a product or find their way to a specific department or store category. Wayfinding apps or store directories can be easily accessed via the kiosk to help shoppers plan their route, alongside product finder, price-check and endless aisle apps that extend the shopping experience beyond the physical store. Ideal locations could be at the entrance of a store to allow customers to plan their route. The beginning of aisles is also a good option.\\n\\n![Digital Wayfinding Kiosks](//images.contentful.com/lx4pzcb22oh0/2BbUGD0jtPjItZrD7DdQya/3eca4696cc100cc57f2ee3b5089b7b73/Digital-wayfinding-kiosks.jpg)\\n\\n## 2.\\tCommercial tablets for wayfinding\\n\\nIntelligent [commercial-grade tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") can serve multiple purposes in a grocery store or supermarket. In addition to providing a way for customers to search for products, compare product information and browse store categories, tablets can be equipped with wayfinding capabilities to help shoppers navigate their way around a large store.\\n\\n## 3.\\tDigital hanging aisle signs\\n\\nAnyone who frequents grocery stores and supermarkets would be familiar with the traditional hanging aisle signs that list the products to be found in that aisle. For a more modern replacement, high-brightness commercial-grade hanging displays can make identifying the right aisle even easier for shoppers. Customers can easily identify product categories at a distance, while stores can quickly and easily update the signage when certain products are relocated or in line with changes to store layouts. Large-format digital screens can also denote dedicated sections of the store, such as the deli or fresh produce section, and draw shoppers in with bright visuals and animated screen content.\\n\\n## 4.\\tDigital standees and entryway kiosks\\n\\nDigital standees, or floor-standing digital signs, can be a great way to welcome customers into a grocery store and provide a seamless way to find products within the store. Located at the entrance of the store, standees or interactive kiosks can display a store map or wayfinding app to help shoppers plan the best route through the store. \\n\\n### Scala transforms the grocery shopping experience\\n\\nPartnering with Scala grants you access to world-leading marketing technology that transforms ordinary, everyday tasks like grocery shopping into extraordinary customer experiences. Read more about how Scala has modernized [Carrefour’s stores in Belgium](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Carrefour Belgium Case Study\\").\\n\\nDiscover Scala’s solutions for [grocery](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\") and [retail](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"Grocery retail is booming in Asia-Pacific. Asia is now the largest grocery market in the world, with Asian grocery sales predicted to reach almost <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$4 trillion</a> by 2023, led by China and closely followed by India. Even with online ordering on the rise, many still prefer to shop for groceries in-store at least part of the time. In fact, <a href=\\"https://qz.com/396363/people-like-online-grocery-shopping-but-not-as-much-as-they-love-going-to-the-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">61% of people</a> find in-store grocery shopping an “enjoyable and engaging experience.”\\n\\nThe fastest-growing grocery sales channel in Asia is hypermarkets, or smaller specialty stores, driven by consumer desire for a simpler, faster shopping experience.\\n\\nGrocery retailers must continue to focus on delivering positive customer experiences for in-store grocery shopping to remain an attractive option in a post-COVID world. According to <a href=\\"https://www.freshfruitportal.com/news/2018/12/03/igd-lists-top-trends-for-asian-grocery-market-in-2019/\\" rel=\\"nofollow\\" target=\\"_blank\\">Nick Miles</a>, head of Asia-Pacific at IGD, “grocery shopping experiences need to be fast, relevant and seamless.” \\n\\nGrocery digital wayfinding signage contributes greatly to convenience and ease when shopping. Here are 5 digital wayfinding solutions that make supermarket wayfinding a cinch.\\n\\n## 1.\\tDigital wayfinding kiosks\\n\\nConveniently placed interactive kiosks throughout a grocery store or supermarket give customers a quick and easy way to look up the location of a product or find their way to a specific department or store category. Wayfinding apps or store directories can be easily accessed via the kiosk to help shoppers plan their route, alongside product finder, price-check and endless aisle apps that extend the shopping experience beyond the physical store. Ideal locations could be at the entrance of a store to allow customers to plan their route. The beginning of aisles is also a good option.\\n\\n![Digital Wayfinding Kiosks](//images.contentful.com/lx4pzcb22oh0/2BbUGD0jtPjItZrD7DdQya/3eca4696cc100cc57f2ee3b5089b7b73/Digital-wayfinding-kiosks.jpg)\\n\\n## 2.\\tCommercial tablets for wayfinding\\n\\nIntelligent [commercial-grade tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") can serve multiple purposes in a grocery store or supermarket. In addition to providing a way for customers to search for products, compare product information and browse store categories, tablets can be equipped with wayfinding capabilities to help shoppers navigate their way around a large store.\\n\\n## 3.\\tDigital hanging aisle signs\\n\\nAnyone who frequents grocery stores and supermarkets would be familiar with the traditional hanging aisle signs that list the products to be found in that aisle. For a more modern replacement, high-brightness commercial-grade hanging displays can make identifying the right aisle even easier for shoppers. Customers can easily identify product categories at a distance, while stores can quickly and easily update the signage when certain products are relocated or in line with changes to store layouts. Large-format digital screens can also denote dedicated sections of the store, such as the deli or fresh produce section, and draw shoppers in with bright visuals and animated screen content.\\n\\n## 4.\\tDigital standees and entryway kiosks\\n\\nDigital standees, or floor-standing digital signs, can be a great way to welcome customers into a grocery store and provide a seamless way to find products within the store. Located at the entrance of the store, standees or interactive kiosks can display a store map or wayfinding app to help shoppers plan the best route through the store. \\n\\n### Scala transforms the grocery shopping experience\\n\\nPartnering with Scala grants you access to world-leading marketing technology that transforms ordinary, everyday tasks like grocery shopping into extraordinary customer experiences. Read more about how Scala has modernized [Carrefour’s stores in Belgium](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Carrefour Belgium Case Study\\").\\n\\nDiscover Scala’s solutions for [grocery](https://www.scala.com/au/industries/grocery/ \\"Grocery Digital Signage\\") and [retail](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2IQKOhUfKk6SaBejhecCR0"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let’s Chat:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4A4PLDfbgHUS6zSv9jxLJi","type":"Entry","createdAt":"2021-01-19T11:37:37.609Z","updatedAt":"2022-03-30T05:51:38.638Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Workplace Digital Signage – The Perfect Answer To Enhance Internal Communication"},"slug":{"en-US":"workplace-digital-signage-the-perfect-answer-to-enhance-internal-communication","ja":"workplace-digital-signage-the-perfect-answer-to-enhance-internal-communication"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2hROYa8sz4W405J9WSKqxb"}}},"startDate":{"en-US":"2021-01-19T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information. Studies show that companies can witness up to 83 percent recall rate when information is provided through digital signage. \\n\\nLet us explore specific ways in which [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can help to enhance internal communication.\\n\\n## Update of real-time information\\nThe pandemic has altered the way offices function. Workplaces now need to have tiered systems, safe distancing measures and limited population within the office. Workplace digital signage can be used to share real-time information such as the number of people in a particular room or across different levels, and the availability of meeting rooms/facilities . Providing live data is an excellent way to keep employees alert and engaged.  \\n\\n## Safeguard health and wellbeing\\nWorkplace digital signage can be utilized to remind employees on the various precautionary measures to take to safeguard their health and wellbeing. For instance, reminders to wash hands, maintain social distancing and personal hygiene can be prominently displayed on screens throughout the office.\\n\\nWith its plethora of design features, vibrant and dynamic messages on digital screens capture attention much better, compared to traditional email communication.\\n\\n## Highlight Employee Contributions \\nEmployee recognition is a great way to maximise ROI, as motivated employees tend to perform better and more efficiently. Employee recognition signals that leadership is proud of its employees and places value on their contributions. In this regard, [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can be utilised to display a high-impact announcement to spotlight a team or individual who has delivered outstanding results.\\n\\n## Promote employee engagement\\nDigital signage can be utilized to help promote employee engagement by featuring employee profiles on a regular basis. These profiles may include name, department, what they do for the company, achievements, personal fun facts etc.\\n\\nAnother eye-catching technique is to get quotes from a highlighted employee about what they do, their aspirations or how they view their purpose at the company. \\n\\n## Celebrate corporate milestones\\nHelp turn traditional newsletters into a dynamic and appealing must-read component with digital signage. Highlight corporate milestones in an attractive and engaging manner to garner better attention and readership.\\n\\nVisual content is far easier for most people to consume, which is why 80% of marketers use visual content, and video is now more popular than blogging in social media marketing.\\n\\n## Amplify company’s brand story\\nDigital signage is an effective medium for internal brand storytelling to improve employee engagement. Prominently displaying the company’s vision, mission and strategic goals will help strengthen your brand from the inside out. People who believe in and align with the vision and mission of the company where they work are more likely to be more productive and display higher retention rates.\\n\\n## Conclusion\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, digital signage for internal communications opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of [corporate communications digital signage solutions](https://www.scala.com/in/industries/corporate-communications/) to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","in":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information. Studies show that companies can witness up to 83 percent recall rate when information is provided through digital signage. \\n\\nLet us explore specific ways in which [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can help to enhance internal communication.\\n\\n## Update of real-time information\\nThe pandemic has altered the way offices function. Workplaces now need to have tiered systems, safe distancing measures and limited population within the office. Workplace digital signage can be used to share real-time information such as the number of people in a particular room or across different levels, and the availability of meeting rooms/facilities . Providing live data is an excellent way to keep employees alert and engaged.  \\n\\n## Safeguard health and wellbeing\\nWorkplace digital signage can be utilized to remind employees on the various precautionary measures to take to safeguard their health and wellbeing. For instance, reminders to wash hands, maintain social distancing and personal hygiene can be prominently displayed on screens throughout the office.\\n\\nWith its plethora of design features, vibrant and dynamic messages on digital screens capture attention much better, compared to traditional email communication.\\n\\n## Highlight Employee Contributions \\nEmployee recognition is a great way to maximise ROI, as motivated employees tend to perform better and more efficiently. Employee recognition signals that leadership is proud of its employees and places value on their contributions. In this regard, [workplace digital signage](https://www.scala.com/in/casestudies/effective-digital-corporate-communication-at-heineken/) can be utilised to display a high-impact announcement to spotlight a team or individual who has delivered outstanding results.\\n\\n## Promote employee engagement\\nDigital signage can be utilized to help promote employee engagement by featuring employee profiles on a regular basis. These profiles may include name, department, what they do for the company, achievements, personal fun facts etc.\\n\\nAnother eye-catching technique is to get quotes from a highlighted employee about what they do, their aspirations or how they view their purpose at the company. \\n\\n## Celebrate corporate milestones\\nHelp turn traditional newsletters into a dynamic and appealing must-read component with digital signage. Highlight corporate milestones in an attractive and engaging manner to garner better attention and readership.\\n\\nVisual content is far easier for most people to consume, which is why 80% of marketers use visual content, and video is now more popular than blogging in social media marketing.\\n\\n## Amplify company’s brand story\\nDigital signage is an effective medium for internal brand storytelling to improve employee engagement. Prominently displaying the company’s vision, mission and strategic goals will help strengthen your brand from the inside out. People who believe in and align with the vision and mission of the company where they work are more likely to be more productive and display higher retention rates.\\n\\n## Conclusion\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, digital signage for internal communications opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of [corporate communications digital signage solutions](https://www.scala.com/in/industries/corporate-communications/) to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6XHxzj2QYRrYtnkxUaxAHj"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"188EvrNWlfDvaiaaAnR1lg","type":"Entry","createdAt":"2021-04-28T12:30:57.300Z","updatedAt":"2022-03-28T16:05:02.249Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"Scala Asia-Pacific Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50","en-US":"Scala Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50","in":"Scala Asia-Pacific Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50","ja":"Scala Asia-Pacific Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50","sg":"Scala Asia-Pacific Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50"},"indexTitle":{"en-US":"Scala Announces the Launch of Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.50"},"slug":{"au":"scala-asia-pacific-announces-the-launch-of-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-50","en-US":"scala-announces-the-launch-of-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-50","in":"scala-asia-pacific-announces-the-launch-of-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-50","ja":"scala-asia-pacific-announces-the-launch-of-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-50","sg":"scala-asia-pacific-announces-the-launch-of-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-50"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5gPZ6gVN2rQDO2748UHdRq"}}},"startDate":{"en-US":"2021-04-27T00:00-05:00"},"type":{"en-US":"News"},"shortDescription":{"au":"The Release Features Significant Enhancements Including Workgroup Management  and Player Snapshot","in":"The Release Features Significant Enhancements Including Workgroup Management  and Player Snapshot","ja":"The Release Features Significant Enhancements Including Workgroup Management  and Player Snapshot","sg":"The Release Features Significant Enhancements Including Workgroup Management  and Player Snapshot"},"description":{"au":"__SINGAPORE—April 29, 2021—__ Scala Asia-Pacific today announced the [latest release](https://www.scala.com/updates) of its flagship digital signage platform, Scala Enterprise version 12.50, in Asia-Pacific. It will be available to all partners and customers in the region from 15 May 2021. The latest release features enhanced workgroup management, additions to the Linux player engine, including player snapshot capabilities and support for Scala Media Player DX and Q players, as well as a more intuitive menu panel with easily identifiable icons, and some significant performance improvements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including education, retail, quick service restaurants, banking, transportation, hospitality and healthcare.\\n\\nHighlights of Scala Enterprise 12.50 include:\\n\\n- Player snapshot capability support in the Linux player engine — allowing for both on-demand and scheduled interval validation of the content being displayed\\n\\n- Enhanced workgroup management that allows users to be assigned to multiple workgroups, along with access control to players and channels\\n\\n- Linux operating system support for Scala Media Player-DX, a dual 4K output player and for Scala Media Player-Q, a quad HD media player\\n\\n- A more intuitive, collapsible menu panel in Content Manager for personal, management and administrative settings with easily recognizable icons\\n\\n- New modernized documentation knowledge centre and search functionality\\n\\n- Several key operational improvements for batch changes to multiple players in large deployments\\n\\n- Sync and advanced control support for Scala shelf edge retail displays\\n\\n- Support for LINQ interactive tablet devices from 11.6” to 55”\\n\\n“The latest release of Scala Enterprise 12.50 features significant improvements that augment the overall digital experiences to embedded ARM devices and elevate the user experience for Content Manager. The continuous enhancement of our industry leading platform reaffirms our commitment to tailor solutions that meet the evolving needs of customers in the Asia-Pacific region and empowering them in their marketing transformation journey,” said Manish Kumar, Managing Director – APAC at Scala.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Media Contact:__ \\nEsther Chew, Marketing & Communications Manager – APAC, STRATACACHE\\nechew@stratacache.com\\n","en-US":"__MALVERN, PA, US—April 28, 2021—__ Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.50. The release features enhanced workgroup management, additions to the Linux player engine, including player snapshot capabilities and support for Scala Media Player DX and Q players, as well as a more intuitive menu panel with easily identifiable icons, and some significant performance improvements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.\\n\\n__Highlights of Scala Enterprise 12.50 include:__\\n\\n- Player snapshot capability support in the Linux player engine — allowing for both on-demand and scheduled interval validation of the content being displayed\\n\\n- Enhanced workgroup management that allows users to be assigned to multiple workgroups, along with access control to players and channels\\n\\n- Linux operating system support for Scala Media Player-DX, a dual 4K output player and for Scala Media Player-Q, a quad HD media player\\n\\n- A more intuitive, collapsible menu panel in Content Manager for personal, management and administrative settings with easily recognizable icons\\n\\n- New modernized documentation knowledge center and search functionality \\n\\n- Several key operational improvements for batch changes to multiple players in large deployments\\n\\n- Synch and advanced control support for Scala shelf edge retail displays\\n\\n- Support for LINQ interactive tablet devices from 11.6\\" to 55\\"\\n\\n“Building on the release of Scala Enterprise 12.00 last fall, we have added major capabilities that enhance the overall digital experiences to embedded ARM devices — from entry level player-R to quad output player-Q, as well as kiosks, tablets and shelf edge displays. Our goal is to continuously enhance our Linux platform, listening to the voice of the customer with a focus on making it easier to deliver more customized content for consumer engagement on their preferred operating system,” said Joe Sullivan, COO of Scala.\\n\\nEnterprise 12.50 is available at Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\n__Media Contact:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"__SINGAPORE—April 29, 2021—__ Scala Asia-Pacific today announced the [latest release](https://www.scala.com/updates) of its flagship digital signage platform, Scala Enterprise version 12.50, in Asia-Pacific. It will be available to all partners and customers in the region from 15 May 2021. The latest release features enhanced workgroup management, additions to the Linux player engine, including player snapshot capabilities and support for Scala Media Player DX and Q players, as well as a more intuitive menu panel with easily identifiable icons, and some significant performance improvements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including education, retail, quick service restaurants, banking, transportation, hospitality and healthcare.\\n\\nHighlights of Scala Enterprise 12.50 include:\\n\\n- Player snapshot capability support in the Linux player engine — allowing for both on-demand and scheduled interval validation of the content being displayed\\n\\n- Enhanced workgroup management that allows users to be assigned to multiple workgroups, along with access control to players and channels\\n\\n- Linux operating system support for Scala Media Player-DX, a dual 4K output player and for Scala Media Player-Q, a quad HD media player\\n\\n- A more intuitive, collapsible menu panel in Content Manager for personal, management and administrative settings with easily recognizable icons\\n\\n- New modernized documentation knowledge centre and search functionality\\n\\n- Several key operational improvements for batch changes to multiple players in large deployments\\n\\n- Sync and advanced control support for Scala shelf edge retail displays\\n\\n- Support for LINQ interactive tablet devices from 11.6” to 55”\\n\\n“The latest release of Scala Enterprise 12.50 features significant improvements that augment the overall digital experiences to embedded ARM devices and elevate the user experience for Content Manager. The continuous enhancement of our industry leading platform reaffirms our commitment to tailor solutions that meet the evolving needs of customers in the Asia-Pacific region and empowering them in their marketing transformation journey,” said Manish Kumar, Managing Director – APAC at Scala.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Media Contact:__\\nEsther Chew, Marketing & Communications Manager – APAC, STRATACACHE\\nechew@stratacache.com\\n","ja":"__SINGAPORE—April 29, 2021—__ Scala Asia-Pacific today announced the [latest release](https://www.scala.com/updates) of its flagship digital signage platform, Scala Enterprise version 12.50, in Asia-Pacific. It will be available to all partners and customers in the region from 15 May 2021. The latest release features enhanced workgroup management, additions to the Linux player engine, including player snapshot capabilities and support for Scala Media Player DX and Q players, as well as a more intuitive menu panel with easily identifiable icons, and some significant performance improvements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including education, retail, quick service restaurants, banking, transportation, hospitality and healthcare.\\n\\nHighlights of Scala Enterprise 12.50 include:\\n\\n- Player snapshot capability support in the Linux player engine — allowing for both on-demand and scheduled interval validation of the content being displayed\\n\\n- Enhanced workgroup management that allows users to be assigned to multiple workgroups, along with access control to players and channels\\n\\n- Linux operating system support for Scala Media Player-DX, a dual 4K output player and for Scala Media Player-Q, a quad HD media player\\n\\n- A more intuitive, collapsible menu panel in Content Manager for personal, management and administrative settings with easily recognizable icons\\n\\n- New modernized documentation knowledge centre and search functionality \\n\\n- Several key operational improvements for batch changes to multiple players in large deployments\\n\\n- Sync and advanced control support for Scala shelf edge retail displays\\n\\n- Support for LINQ interactive tablet devices from 11.6” to 55”\\n\\n“The latest release of Scala Enterprise 12.50 features significant improvements that augment the overall digital experiences to embedded ARM devices and elevate the user experience for Content Manager. The continuous enhancement of our industry leading platform reaffirms our commitment to tailor solutions that meet the evolving needs of customers in the Asia-Pacific region and empowering them in their marketing transformation journey,” said Manish Kumar, Managing Director – APAC at Scala.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Media Contact:__\\nEsther Chew, Marketing & Communications Manager – APAC, STRATACACHE\\nechew@stratacache.com\\n","sg":"__SINGAPORE—April 29, 2021—__ Scala Asia-Pacific today announced the [latest release](https://www.scala.com/updates) of its flagship digital signage platform, Scala Enterprise version 12.50, in Asia-Pacific. It will be available to all partners and customers in the region from 15 May 2021. The latest release features enhanced workgroup management, additions to the Linux player engine, including player snapshot capabilities and support for Scala Media Player DX and Q players, as well as a more intuitive menu panel with easily identifiable icons, and some significant performance improvements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including education, retail, quick service restaurants, banking, transportation, hospitality and healthcare.\\n\\nHighlights of Scala Enterprise 12.50 include:\\n\\n- Player snapshot capability support in the Linux player engine — allowing for both on-demand and scheduled interval validation of the content being displayed\\n\\n- Enhanced workgroup management that allows users to be assigned to multiple workgroups, along with access control to players and channels\\n\\n- Linux operating system support for Scala Media Player-DX, a dual 4K output player and for Scala Media Player-Q, a quad HD media player\\n\\n- A more intuitive, collapsible menu panel in Content Manager for personal, management and administrative settings with easily recognizable icons\\n\\n- New modernized documentation knowledge centre and search functionality \\n\\n- Several key operational improvements for batch changes to multiple players in large deployments\\n\\n- Sync and advanced control support for Scala shelf edge retail displays\\n\\n- Support for LINQ interactive tablet devices from 11.6” to 55”\\n\\n“The latest release of Scala Enterprise 12.50 features significant improvements that augment the overall digital experiences to embedded ARM devices and elevate the user experience for Content Manager. The continuous enhancement of our industry leading platform reaffirms our commitment to tailor solutions that meet the evolving needs of customers in the Asia-Pacific region and empowering them in their marketing transformation journey,” said Manish Kumar, Managing Director – APAC at Scala.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage. \\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable. \\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | [Blog](https://www.scala.com/sg/about/blogs/ \\"Blog\\")\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Media Contact:__\\nEsther Chew, Marketing & Communications Manager – APAC, STRATACACHE\\nechew@stratacache.com\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4PpojgSU8oXSFXLZEMu1m1"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5MjLLvxEMPMiJp8v3MIzRm","type":"Entry","createdAt":"2021-07-22T11:40:54.602Z","updatedAt":"2022-03-28T16:04:24.092Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Presents Marketing Technology Solutions To Deliver Exceptional Customer Experiences at LG New Product Launch Conference"},"indexTitle":{"en-US":"Scala Presents Marketing Technology Solutions To Deliver Exceptional Customer Experiences at LG New Product Launch Conference"},"slug":{"en-US":"scala-presents-marketing-technology-solutions-to-deliver-exceptional-customer-experiences-at-lg-new-product-launch-conference"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4P4HsO2Kspoo11m7oUjBc0"}}},"startDate":{"en-US":"2021-06-11T00:00+08:00"},"type":{"en-US":"News"},"description":{"en-US":"Singapore – 11 June 2021 – Scala presented its marketing technology solutions to deliver exceptional customer experiences and elevate audience engagement at the recent LG New Product Launch Conference on 10 June 2021, held at the Shanghai Shibei Hi-Tech Park Business Center.\\n\\nScala was selected as one of two “Eco-system partners” to present its leading-edge digital signage solutions at the strategic event hosted by LG China commercial display department. Over 200 LG partners, industry experts and stakeholders attended the distinguished event.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ all-in-one Intelligent Tablets__\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Lift & Learn Retail Solution__\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store display and improve sales conversion.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4V4IywQu4IZafedkAtGjtD"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Vj7KsidaTHMmBg7Q2KyIA","type":"Entry","createdAt":"2021-07-26T10:13:01.960Z","updatedAt":"2022-03-28T16:02:26.678Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Showcases Marketing Technology Solutions at Beijing InfoComm China 2021"},"indexTitle":{"en-US":"Scala Showcases Marketing Technology Solutions at Beijing InfoComm China 2021"},"slug":{"en-US":"scala-showcases-marketing-technology-solutions-at-beijing-infocomm-china-2021"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3ojkM3sbYLOaxOsxd9IbKZ"}}},"startDate":{"en-US":"2021-07-20T00:00+08:00"},"type":{"en-US":"News"},"description":{"en-US":"Singapore, 20 July 2021 - Scala will be partnering with its solutions partner in China, Shanghai Prime Connections AV Science & Technology Co. Ltd, to showcase cutting edge marketing technology solutions that deliver exceptional customer experiences atBeijing InfoComm China 2021. This is one of the most highly anticipated fixtures in China’s calendar of technology events, which drew over 30,000 visitors in 2020. The exhibition will be held at the China National Convention Centre from 21-23 July 2021.\\n\\nBeijing InfoComm China 2021 features a dual platform hybrid experience and offers the best of both the physical and virtual worlds – a seamless fusion of in-person, tradeshow physical interaction with AI-powered virtual engagement.\\n\\nScala, part of the STRATACACHE family of marketing technology companies, will be showcasing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders, at booth # ER3-01 in Pavilion E.\\n\\n__Full Solution Offering Software, Hardware, Services and Global Delivery Capability__\\n\\nScala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala- and STRATACACHE- branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.\\n\\n__LINQ All-in-one Intelligent Tablets__\\n\\nDeveloped and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.\\n\\n__Solutions & Case Study Videos__\\n\\nSpecially curated videos of Scala’s latest solutions, such as LINQ tablets and Scala Software-as-a-Service (SaaS), will be featured to offer a rich, visually engaging medium to inform visitors/prospects about the capabilities and benefitsof Scala’s solutions.\\n\\nProminent case studies (for example: Hunkemoller) will also be screened to illustrate how Scala has helped renowned brands to transform the shopping experience, increase customer engagement and drive sales.\\n\\nFurthermore, a beauty digital concept store video render will be exhibited to give visitors/prospects a detailed, realistic and immersive illustration of how Scala solutions can be utilised to create an unparalleled customer instore experience at a beauty outlet.\\n\\n__About Scala__\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3K2OBwcoL1uLioRxWw3BRo"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1aW5PcC7wqsnrWqIbJLwhQ","type":"Entry","createdAt":"2020-04-02T21:12:47.908Z","updatedAt":"2022-03-23T06:22:56.699Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":25,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How to Improve Passenger Flow in Airport Terminals"},"slug":{"en-US":"how-to-improve-passenger-flow-in-airport-terminals","ja":"how-to-improve-passenger-flow-in-airport-terminals"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61B1SCvuyQEy6KT9KcxujB"}}},"startDate":{"en-US":"2020-04-03T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"From curbside to the jet bridge, traveling through airports can be an extremely stressful experience for passengers. Wait times and long lines at check-in, ticketing and security points can lead to travel delays and missed flights — causing not only passenger frustration, but higher costs for airlines and airports.\\n\\nThe [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/au/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/au/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/au/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/au/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf","en-US":"## Why Does Passenger Flow Matter?\\nTraveling through airports can be stressful for passengers. \\n\\nIf it\'s not long lines at check-in, then it is ticketing. If it isn\'t ticketing, then it\'s security checkpoints. \\n\\nThese moments where passengers do not have control cause even more stress that they might not make that flight. Air passenger flow is the art of conducting passengers through airport facilities, including incoming traffic from drop off to gates, as well as from gates to baggage claim, pickup and parking. \\n\\nOptimizing this process is not as simple as a single metric. You cannot say air passenger flow is always improved as passengers can move faster from point A to point B. Speed is not the only relevant factor. Airport facilities also benefit from passengers shopping and eating meals. Optimizing the journey is about making it easier and quicker for passengers to find what they need at any given time. That level of convenience is closely tied to satisfaction.\\n\\nBut satisfaction is one piece of the story.\\n\\n### Air traffic to double by 2035\\nThe [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. \\n\\nWith global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. But not every airport can expand infrastructure accordingly. And almost no airport wants to double in size if it can find new, more efficient approaches that will be responsive to passenger needs.\\n\\nAirports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\n### Less time spent in lines lifts revenue\\nFlight delays and cancellations are often beyond an airport’s control. However, proactively communicating issues before they derail a passenger’s journey can make a significant impact on stress, decision-making, and satisfaction. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. \\n\\nStreamlining traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n## Passenger Flow Management Tactics: Measure, analyze, respond\\nThere are a slew of technologies that enhance the passenger check-in experience by delivering interactive experiences, dynamic messaging, convenience and personalization. But which options should airport operators choose, and how should they prioritize?\\n\\n### Measure your foot traffic \\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n- When do they arrive? \\n- How long are they standing in line? \\n- At what point do they need additional information? \\n- Where do they spend time once they are past security? \\n\\nTo understand the traffic flow in your airport, as well as how to optimize it, you need a data-driven way to identify gaps in communication. \\n\\nYou can start with measurement studies of passenger wait times. Focus on ticketing, security, in-terminal shuttles, and taxi and rideshare pickup areas. These areas are often full of optimization opportunities. \\n\\nStart by surveying guest relations workers. Ask for the most common questions they get regarding directions, wait times and travel instructions. Their answers will help determine if additional wayfinding or directional signage can help. \\n\\n### Additional technologies for immediate feedback\\nThere are a range of technologies to help airports understand passenger flow and ultimately deliver improved outcomes in a programmatic way. \\n\\nMeasurement sensor technologies:\\n\\n- Monitor passenger volumes, journey times and line times \\n- Establish performance baselines, \\n- Understand passenger habits and \\n- Improve crowd flow \\n- Conduct quick, ten-second passenger satisfaction scores\\n\\n### How to use real-time anonymized data to improve service\\nWith historical data and current situational data in hand, airports have a data-driven way to adapt in real-time to changing conditions within the airport. Frequently, operators can walk into a day, armed with an accurate forecast. If/when reality looks different than the forecast, sensor-driven solutions can provide early warning of a potential issue, as well as specific locations where additional resources should be deployed. \\n\\nThese real-time adaptations help to prevent unexpected bottlenecks. \\n\\n### Real-time monitoring technology\\n[Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/en/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. \\n\\nThe central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for data-driven understanding of airport passenger flow. The most effective airports build that precise feedback into continuous optimization programs, where they create and measure hypotheses, such as:\\n\\n- \\"We believe that increasing security staff by 5 should increase flow rate by 30% \\n- \\"We think that wayfinding signage will decrease the questions passengers ask attendants to save 25 hours per day\\"\\n- As well as more specific adaptations to signage, processes, and service\\n\\n## Clear and Efficient Signage for Passenger Flow Management\\nDigital signage technology helps passengers quickly locate their gate and time for arrival or departure in even the busiest of airports. \\n\\nAirport terminals and waiting areas display digital messages with updates occurring as needed for gate changes, shuttle delays and wait times. Keeping information updated helps passengers get to where they’re going in an efficient manner.\\n\\n### Adaptive wayfinding\\nDigital signage also offers clear and simple wayfinding even as pathing changes over time. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\n### Reducing stress\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\n### Personalization\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n## Choosing a Passenger Flow Management Partner\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. \\n\\nWhen looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/en/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/en/contact/) about your operational challenges and begin identifying solutions. \\n\\n__Sources:__\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf","in":"From curbside to the jet bridge, traveling through airports can be an extremely stressful experience for passengers. Wait times and long lines at check-in, ticketing and security points can lead to travel delays and missed flights — causing not only passenger frustration, but higher costs for airlines and airports.\\n\\nThe [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/in/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/in/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/in/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/in/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf","sg":"From curbside to the jet bridge, traveling through airports can be an extremely stressful experience for passengers. Wait times and long lines at check-in, ticketing and security points can lead to travel delays and missed flights — causing not only passenger frustration, but higher costs for airlines and airports.\\n\\nThe [International Air Traffic Association](https://www.iata.org/en/pressroom/pr/2016-10-18-02) estimates the current volume of air traffic will double by 2035. With global air traffic on the rise at such a rapid rate, airports must seek new ways to deliver high quality service and exceptional travel experiences. To ensure travelers continue choosing their airport over others, or alternative transportation altogether, airports can make incremental changes to upgrade their facility. \\n\\nThere are ways to enhance the [passenger check-in experience](https://www.scala.com/sg/casestudies/scala-helps-bristol-airport-deploy-digital-signage/) with technology that drives interactive experiences, dynamic messaging, convenience and personalization. Being proactive in preparing travelers for their journey — via details like flight status, time to gate, security information and current weather at their destination — creates a more enjoyable experience for passengers at the airport.\\n\\n__Why Does Passenger Flow Matter?__\\nWith air traffic increasing, airport operators who cannot expand their infrastructures due to environmental issues, space restrictions or lack of capital must find new approaches to be more efficient and responsive to passenger needs. Airports around the world, from international hubs to small regional airports, are focusing on how to deliver high quality service and a pleasing experience to ensure passengers choose them instead of a competitor airport.\\n\\nWhile flight delays and cancellations are often beyond an airport’s control, the ability to get ahead of issues before they derail a passenger’s journey creates a competitive advantage for an airport. Providing the most current information and reducing wait time in lines is essential to create an improved passenger experience. \\n\\nAccording to a [recent survey](https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf), an extra ten minutes spent waiting in a security line reduces a passenger’s spending on retail by 30 percent on average. Thus, managing lines and ensuring a seamless traffic flow through the terminal becomes an important method to generate more non-airline revenue from dining and retail.\\n\\n__Passenger Flow Management Tactics__\\nTo deliver the best possible passenger experience, you need a deep understanding of passengers and their journey through your airport. \\n\\n* When do they arrive? \\n* How long are they standing in line? \\n* At what point do they need additional information? \\n* Where do they spend time once they are past security? \\n\\nBy understanding the traffic flow in your airport terminal, it becomes easy to identify where bottlenecks occur and at what point passengers might require additional information. Conduct measurement studies of passenger wait times in various locations, such as ticketing, security, in-terminal shuttles and taxi and rideshare pickup. Survey guest relations workers about the most common questions they get regarding directions, wait times and travel instructions to determine if additional wayfinding or directional signage will help. \\n\\nWhile conducting this kind of user research and measurement process can seem onerous, this simply is not the case. There are a range of technologies to help airports answer these questions and deliver improved outcomes for passengers, partners and their own business. Using measurement sensor technologies, airport operators can monitor passenger volumes, journey times and line times to establish performance baselines, understand passenger habits and improve crowd flow as passengers journey throughout the airport campus. You can even place interactive digital signage in high-flow areas to conduct quick, ten-second passenger satisfaction scores. \\n\\nWith historical data and current situational data in hand, airports can compare forecasted demand to actual conditions to generate new forecasts, and identify potential solutions. This solution provides operators a better understanding of expected passenger flow and early warning of where resources should be deployed to prevent bottlenecks caused by unexpected circumstances.\\n\\nFor example, [Walkbase](https://www.walkbase.com) is [a software tool](https://www.scala.com/sg/products/software/) that privately and securely analyzes data from a full network of sensors and connected devices. The central analytics platform creates an accurate visualization of passenger dwell and flow through a given airport terminal or facility. This data allows for an improved understanding of airport passenger flow and operational improvements, such as increasing staffing in specific areas or at specific times of day, or improving wayfinding signage or offering interactive digital signage in a given area.\\n\\n__Clear and Efficient Signage for Passenger Flow Management__\\nBy using digital signage technology, passengers can quickly locate their gate and time for arrival or departure in even the busiest of airports. By using this technology effectively,  airport terminals and waiting areas are able to display messages in real time, with updates occurring as needed for gate changes, shuttle delays and wait times. Updating arrival and departure boards as quickly as possible when information becomes available helps passengers get to where they’re going in an efficient manner. \\n\\nAs digitization and remodeling occur in airports to keep up with traffic increases, digital signage can offer clear and simple wayfinding. When walkways, escalators and elevators are out of service, digital signage can provide detour directions. When a certain project is completed, updating the signage is as simple as logging into a central software tool and implementing the changes. In addition, building automation system data can be used to provide instructions to passengers for managing service outages such as elevators or escalators. \\n\\nDynamic messaging can also help with passenger flow and general satisfaction. Next train countdowns and average wait times for security or baggage claim can help make guiding your travelers through the airport as simple as possible, while lessening stress because they know exactly what to expect. \\n\\nDigital signage can be customized on an almost entirely personal level. FIDS displays highlight flights in the color of the passenger’s choice resulting in less time spent searching for where to head next and more time spent traveling. Messages can be delivered and updated as needed, in multiple languages based upon originating and destination cities of travel.\\n\\n__Choosing a Passenger Flow Management Partner__\\nEvery airport terminal is unique, and even two buildings on the same campus can have vastly different needs. There isn’t a one size fits all solution for passenger flow management, and it is virtually impossible to manage on your own. When looking for a partner to enhance your airport operations and improve terminal passenger flow, do not opt for a simple “plug and play” tool that requires hands-on management and isn’t developed specifically for your needs. Seek an [experienced partner](https://www.scala.com) who can help you develop a unique solution [specifically for transportation hubs](https://www.scala.com/sg/industries/transportation/). The plan should include specific details based on your terminal layout, upcoming construction projects and daily travel volume. \\n\\nAt Scala, we aim to engage directly with you to identify the best digital signage products for your unique situation. If you are ready to take your airport terminal operations into the 21st century with scalable, digital age solutions for your unique needs, we are standing by to help. [Let’s talk](https://www.scala.com/sg/contact/) about your operational challenges and begin identifying solutions. \\n\\nSources:\\n* https://www.iata.org/en/pressroom/pr/2016-10-18-02\\n* https://www.sita.aero/globalassets/docs/infographics/passengers-in-focus-infographic.pdf"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"37ax8BRTP0eRCxnkP6QXGy"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DRGxvf38EdKyjcSLnGRyC","type":"Entry","createdAt":"2020-08-25T03:18:14.948Z","updatedAt":"2022-03-23T06:20:52.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How to Create Safe and Engaging Shopping Experiences with Digital Retail Transformation"},"slug":{"en-US":"how-to-create-safe-and-engaging-shopping-experiences-with-digital-retail-transformation","ja":"how-to-create-safe-and-engaging-shopping-experiences-with-digital-retail-transformation"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"18pdy022tTMUVRC4XgZU3j"}}},"startDate":{"en-US":"2020-08-25T11:19+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"As is the case for many industries, the impact of the COVID-19 pandemic on the retail sector has been significant. Retailers, from small independent stores to large shopping malls, are feeling the combined effects of drops in footfall or temporary store closures, supply chain issues, increased competition from e-commerce sites and — most importantly, — implementing measures to keep workers and customers safe. As malls and stores begin to open gradually, their biggest challenge is to create a safe and inviting experience to entice customers back.\\n\\nTo face this challenge, retail businesses must seriously consider investing in digital technology and innovation. As people stay wary of stepping out too much and coming into contact with people or objects, digital technologies can help retailers create a safe, engaging and interactive experience.\\n\\n## Retailers fast-tracking digital transformation\\n\\nThe pandemic has [accelerated](https://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication) the adoption of digital technology in the retail industry by about six years. Adoption of digital signages in the race to attract more consumers is expected to help the demand for digital signage solutions and hence the market is expected to experience a [positive](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) growth of 3.7% in 2022.\\n\\nPost-pandemic we expect to see lasting changes in customer behaviour and psyche that businesses should anticipate and prepare for this change. People may remain hesitant to visit stores frequently, and when they do venture out, many are likely to feel worried about hygiene and safety. They may also feel compelled to stock up on goods in a single visit, and to show a preference for online channels as an alternative to visiting physical stores. [Service automation](https://www.scala.com/in/concepts/service-automation/) and product delivery has evolved as well, with curbside or click-and-collect solutions rapidly changing the retail product delivery model. \\n\\nThe obstacle then for businesses to overcome is the pandemic-induced anxiety in visiting stores. This is where digital technology can help by not only relieving feelings of anxiety but creating a positive shopping experience and instilling a sense of trust in retail brands.\\n\\n## Digital signage to communicate safety measures\\nWhile many of the public share concerns of virus-related safety , digital signage can play a crucial role in dispelling this fear and reassuring customers of a safe shopping experience. A key function will be to communicate safety measures and procedures, as well as reminding customers what is expected of them during their visit, for employee safety as well as the safety of fellow shoppers.\\n\\nTo help customers maintain social distancing, digital signage can be set up to communicate guidelines and help control the flow of customers, as well as providing social distancing alerts and reminding shoppers to wear masks and use hand sanitiser. When combined with an occupancy management tool like [Walkbase IntelliCount](https://www.walkbase.com/solutions/intellicount/), which tracks the number of persons in a store at any one time and provides alerts when limits are reached, digital signage can also communicate occupancy limits and alert customers when they may or may not safely enter the store.\\n\\nDigital signage will also come in handy for informing customers about product availability. For example, where a product is limited in store or there are otherwise difficulties accessing a product on-site, businesses with an online presence can use digital signs to direct people to their websites or e-commerce partners, helping to retain the customer online.\\n\\n## Wayfinding signage to speed the shopping process\\nPre-pandemic it was common for customers to take their time shopping and browsing at a leisurely pace. Now it is more likely they come prepared with a list of items and leave the store or mall as soon as they are finished shopping. Digital wayfinding signage can help customers get in and out more quickly, as seen in some large malls that are using digital signs to help people discover the quickest routes to their destinations. Retail businesses can also reap the benefits of wayfinding technology by using signage to display a map of the store, indicating which aisle holds what products. Customers can glance through while they wait in line outside and use the information to expedite their visit and limit time spent in store. Of course, retailers won’t be investing in technology that is no longer beneficial or solving retail challenges post-pandemic; these wayfinding solutions for retail will be beneficial to shoppers any time they are in the store or mall. \\n\\n## Interactive kiosks to create localised experiences\\nWhile kiosks have been making inroads in retail for several years, they will now become a necessity as retail businesses adapt to new circumstances and explore new ways to interact with customers. One of the key benefits of kiosks is that they can be moved between different locations. One idea is to set up interactive digital kiosks in different localities so that people need not travel far to benefit from brand experiences. Many retail stores are adopting interactive mobile kiosks operated by their staff across different locations as a “pop up” experience.  Customers can select and order items from the kiosks, with products then dispatched from the main outlet.\\n\\nInteractive kiosks placed outside stores can further support social distancing objectives and store occupancy limits, helping to control footfall inside the store. In this scenario, kiosks can serve multiple purposes: they can provide important safety information and advertise products, as well as allow customers to order items, all without having to enter the store or touch products. The contactless experience will help in providing a safe yet informative experience to customers. Specialised kiosks may also be capable of checking temperature or even dispensing items like hand sanitiser or antibacterial wipes.\\n\\n## Scala: a reliable partner in achieving digital retail transformation\\nAs we move through this challenging new phase, retail businesses must be prepared to invest in digital technologies so they can find new ways to provide safe, reliable and engaging customer experiences. By partnering with a full solutions marketing technology provider like Scala, retailers can benefit from over 30 years of experience in digital signage solutions and customer engagement to drive growth and ensure the longevity of their businesses in the “new normal.”\\n\\nSources:\\n●  \\thttps://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n","in":"As is the case for many industries, the impact of the COVID-19 pandemic on the retail sector has been significant. Retailers, from small independent stores to large shopping malls, are feeling the combined effects of drops in footfall or temporary store closures, supply chain issues, increased competition from e-commerce sites and — most importantly, — implementing measures to keep workers and customers safe. As malls and stores begin to open gradually, their biggest challenge is to create a safe and inviting experience to entice customers back.\\n\\nTo face this challenge, retail businesses must seriously consider investing in digital technology and innovation. As people stay wary of stepping out too much and coming into contact with people or objects, digital technologies can help retailers create a safe, engaging and interactive experience.\\n\\n## Retailers fast-tracking digital transformation\\n\\nThe pandemic has [accelerated](https://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication) the adoption of digital technology in the retail industry by about six years. Adoption of digital signages in the race to attract more consumers is expected to help the demand for digital signage solutions and hence the market is expected to experience a [positive](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) growth of 3.7% in 2022.\\n\\nPost-pandemic we expect to see lasting changes in customer behaviour and psyche that businesses should anticipate and prepare for this change. People may remain hesitant to visit stores frequently, and when they do venture out, many are likely to feel worried about hygiene and safety. They may also feel compelled to stock up on goods in a single visit, and to show a preference for online channels as an alternative to visiting physical stores. [Service automation](https://www.scala.com/in/concepts/service-automation/) and product delivery has evolved as well, with curbside or click-and-collect solutions rapidly changing the retail product delivery model. \\n\\nThe obstacle then for businesses to overcome is the pandemic-induced anxiety in visiting stores. This is where digital technology can help by not only relieving feelings of anxiety but creating a positive shopping experience and instilling a sense of trust in retail brands.\\n\\n## Digital signage to communicate safety measures\\nWhile many of the public share concerns of virus-related safety , digital signage can play a crucial role in dispelling this fear and reassuring customers of a safe shopping experience. A key function will be to communicate safety measures and procedures, as well as reminding customers what is expected of them during their visit, for employee safety as well as the safety of fellow shoppers.\\n\\nTo help customers maintain social distancing, digital signage can be set up to communicate guidelines and help control the flow of customers, as well as providing social distancing alerts and reminding shoppers to wear masks and use hand sanitiser. When combined with an occupancy management tool like [Walkbase IntelliCount](https://www.walkbase.com/solutions/intellicount/), which tracks the number of persons in a store at any one time and provides alerts when limits are reached, digital signage can also communicate occupancy limits and alert customers when they may or may not safely enter the store.\\n\\nDigital signage will also come in handy for informing customers about product availability. For example, where a product is limited in store or there are otherwise difficulties accessing a product on-site, businesses with an online presence can use digital signs to direct people to their websites or e-commerce partners, helping to retain the customer online.\\n\\n## Wayfinding signage to speed the shopping process\\nPre-pandemic it was common for customers to take their time shopping and browsing at a leisurely pace. Now it is more likely they come prepared with a list of items and leave the store or mall as soon as they are finished shopping. Digital wayfinding signage can help customers get in and out more quickly, as seen in some large malls that are using digital signs to help people discover the quickest routes to their destinations. Retail businesses can also reap the benefits of wayfinding technology by using signage to display a map of the store, indicating which aisle holds what products. Customers can glance through while they wait in line outside and use the information to expedite their visit and limit time spent in store. Of course, retailers won’t be investing in technology that is no longer beneficial or solving retail challenges post-pandemic; these wayfinding solutions for retail will be beneficial to shoppers any time they are in the store or mall. \\n\\n## Interactive kiosks to create localised experiences\\nWhile kiosks have been making inroads in retail for several years, they will now become a necessity as retail businesses adapt to new circumstances and explore new ways to interact with customers. One of the key benefits of kiosks is that they can be moved between different locations. One idea is to set up interactive digital kiosks in different localities so that people need not travel far to benefit from brand experiences. Many retail stores are adopting interactive mobile kiosks operated by their staff across different locations as a “pop up” experience.  Customers can select and order items from the kiosks, with products then dispatched from the main outlet.\\n\\nInteractive kiosks placed outside stores can further support social distancing objectives and store occupancy limits, helping to control footfall inside the store. In this scenario, kiosks can serve multiple purposes: they can provide important safety information and advertise products, as well as allow customers to order items, all without having to enter the store or touch products. The contactless experience will help in providing a safe yet informative experience to customers. Specialised kiosks may also be capable of checking temperature or even dispensing items like hand sanitiser or antibacterial wipes.\\n\\n## Scala: a reliable partner in achieving digital retail transformation\\nAs we move through this challenging new phase, retail businesses must be prepared to invest in digital technologies so they can find new ways to provide safe, reliable and engaging customer experiences. By partnering with a full solutions marketing technology provider like Scala, retailers can benefit from over 30 years of experience in digital signage solutions and customer engagement to drive growth and ensure the longevity of their businesses in the “new normal.”\\n\\nSources:\\n●  \\thttps://www.twilio.com/hub/barriers-innovation-survey-covid-19-impacts-retailers-digital-communication\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"36r5xaP6bAYstbuvzJ8Xqh"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6DKR5aQm10dgx09XnBWSzV","type":"Entry","createdAt":"2021-05-19T10:30:34.486Z","updatedAt":"2022-03-23T06:13:22.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Menu Boards - A Necessary Feature In Every QSR"},"slug":{"en-US":"digital-menu-boards-a-necessary-feature-in-every-qsr","ja":"digital-menu-boards-a-necessary-feature-in-every-qsr"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"72sqCDZei4AN4ri6Zo3uMy"}}},"startDate":{"en-US":"2021-05-19T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"en-US":"Gone are the days where restaurants and QSRs rely on paper menus and posters to promote food and beverage items. Vibrant and eye-catching digital menu displays have come a long way from traditional, unresponsive, static food boards.\\n\\nRecent statistics show that 74% of customers in restaurants say that an effective menu display is their top priority, and QSRs using digital menu boards account for up to 20% of the digital signage industry. Indeed, digital signage solutions are increasingly being embraced by restaurants and QSRs to attract new customers and improve the dining experience.\\n\\nIn this article, we discuss why digital menu boards are a necessary feature in every QSR.\\n\\n## Enhance customer experience\\n\\nDigital menu boards are the perfect solution to improve the ordering experience, bringing restaurant menus to life with videos and animations. Nutritional information and calorie count for each menu item can be displayed and easily updated, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals that are strategically placed outside the restaurant are more likely to draw in someone as compared to a static menu.\\n\\nBy adding logos, colours and imagery, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be designed to form a cohesive look with the rest of the brand, thereby promoting brand consistency. \\n\\n## Update content easily \\n\\nWith digital menu boards, restaurant owners can easily update menu items, promotions and prices in real-time by simply revising the data in the content management system. Specific promotional campaigns can also be scheduled in advance. This means no more changing transparent inserts or manual flipping from breakfast to lunch. Digital menu boards allow restaurants to schedule when their menus will change, automatically.\\n\\n## Update menus based on kitchen inventory\\n\\nDigital menu boards can be updated based on kitchen inventory, helping restaurant owners to save money, mitigate waste and avoid selling out of popular menu items. When running low on an item, simply remove it from featured promotions. On the other hand, if there is too much inventory of one item or a batch of food is close to expiring, schedule a discount to sell more of those items. \\n\\n## Promote Upselling\\n\\nDigital menu boards present a huge opportunity for upsells and help to boost revenue. Based on orders entered in a POS system, the digital screens can display complementary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts.\\n\\n## Enhance employee communication\\n\\nRestaurants can use their digital menu board to communicate with staff for training or other important news during hours when the restaurant is closed. Pre-recorded training videos can be scheduled to play across all locations at a set time, assisting employees with on-the-job training. Furthermore, employee recognition messages can be broadcasted to acknowledge the contribution of employees and boost morale.\\n\\n## Eliminate printing costs\\n\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\n\\nDigital menu boards are spreading quickly across the restaurant and QSR industries, helping owners to enhance the customer experience while making improvements to their restaurants, operations and bottom lines.\\n\\nScala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n<a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.","in":"Gone are the days where restaurants and QSRs rely on paper menus and posters to promote food and beverage items. Vibrant and eye-catching digital menu displays have come a long way from traditional, unresponsive, static food boards.\\n\\nRecent statistics show that 74% of customers in restaurants say that an effective menu display is their top priority, and QSRs using digital menu boards account for up to 20% of the digital signage industry. Indeed, digital signage solutions are increasingly being embraced by restaurants and QSRs to attract new customers and improve the dining experience.\\n\\nIn this article, we discuss why digital menu boards are a necessary feature in every QSR.\\n\\n## Enhance customer experience\\n\\nDigital menu boards are the perfect solution to improve the ordering experience, bringing restaurant menus to life with videos and animations. Nutritional information and calorie count for each menu item can be displayed and easily updated, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals that are strategically placed outside the restaurant are more likely to draw in someone as compared to a static menu.\\n\\nBy adding logos, colours and imagery, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can be designed to form a cohesive look with the rest of the brand, thereby promoting brand consistency. \\n\\n## Update content easily \\n\\nWith digital menu boards, restaurant owners can easily update menu items, promotions and prices in real-time by simply revising the data in the content management system. Specific promotional campaigns can also be scheduled in advance. This means no more changing transparent inserts or manual flipping from breakfast to lunch. Digital menu boards allow restaurants to schedule when their menus will change, automatically.\\n\\n## Update menus based on kitchen inventory\\n\\nDigital menu boards can be updated based on kitchen inventory, helping restaurant owners to save money, mitigate waste and avoid selling out of popular menu items. When running low on an item, simply remove it from featured promotions. On the other hand, if there is too much inventory of one item or a batch of food is close to expiring, schedule a discount to sell more of those items. \\n\\n## Promote Upselling\\n\\nDigital menu boards present a huge opportunity for upsells and help to boost revenue. Based on orders entered in a POS system, the digital screens can display complementary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts.\\n\\n## Enhance employee communication\\n\\nRestaurants can use their digital menu board to communicate with staff for training or other important news during hours when the restaurant is closed. Pre-recorded training videos can be scheduled to play across all locations at a set time, assisting employees with on-the-job training. Furthermore, employee recognition messages can be broadcasted to acknowledge the contribution of employees and boost morale.\\n\\n## Eliminate printing costs\\n\\nStatic menu boards require additional resources to print and install the materials. On the other hand, digital menu boards eliminate the costs of printing and installation, and promote environmental sustainability. \\n\\n## Conclusion\\n\\nDigital menu boards are spreading quickly across the restaurant and QSR industries, helping owners to enhance the customer experience while making improvements to their restaurants, operations and bottom lines.\\n\\nScala’s marketing technology and restaurant digital signage offers a bespoke solution that helps restaurants drive sales and increase operational efficiency. Find out more [here](https://www.scala.com/in/industries/quick-service-restaurants/ \\"Restaurant Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n<a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6COTs51S16J420lXuZWidF"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4hxNCb0m4XN7D3xjBZ2fuA","type":"Entry","createdAt":"2022-03-22T07:56:20.194Z","updatedAt":"2022-03-22T08:23:07.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Improves Patient Experiences in Hospitals - Infographic"},"slug":{"en-US":"digital-signage-improves-patient-experiences-in-hospitals-infographic","ja":"digital-signage-improves-patient-experiences-in-hospitals-infographic"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"24uAIR3FhrJviBNjo2lzSu"}}},"startDate":{"en-US":"2022-03-22T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"Hospitals are well-known for being high stress environments; with all the hustle and bustle across various departments, clear, targeted and effective communication is crucial to ensure that key information does not become lost in the noise. To overcome the challenge of distributing information to the right audience, many hospitals are now modernising their facilities with the addition of [healthcare digital signage](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\").\\n\\nBy placing digital displays at key access points and in heavily trafficked areas, hospitals can ensure that staff, patients and visitors are able to access the information they need when they need it.\\n\\nHealthcare digital signage such as digital self-service kiosks, interactive digital screens, digital wayfinders and video walls help hospitals to build a trusted brand, engage patients and visitors, and communicate important information. \\n\\nFrom boosting productivity to delivering personalised care, there are many advantages to be gained from investing in healthcare digital signage solutions. \\n\\nHere are __5 key advantages of incorporating digital signage in hospitals__.\\n\\n![Healthcare Digital Signage for Hospitals Infographic](//images.ctfassets.net/lx4pzcb22oh0/7lanQ72wAU3WTyEuCYAuv/935ec2d2bab0176067445ccb14ca72d8/healthcare-infographic-sg-image.png)\\n\\n## Modernise Your Hospital with Scala Healthcare Solutions\\n\\nHealthcare digital signage helps hospitals to enhance patient and visitor experiences. Self-service check-ins, digital displays, video walls and wayfinding kiosks all work together to deliver seamless, meaningful and personalised interactions.\\n\\nScala provides effective and reliable healthcare digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. \\n\\nRenowned hospitals worldwide including Pantai Hospital[Pantai Hospital](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/), [Dr Sulaiman Al-Habib Medical Group](https://www.scala.com/sg/casestudies/dr-sulaiman-al-habib-medical-group-goes-digital-with-scala/) and [Healthcare Einstein Network](https://www.scala.com/sg/casestudies/einstein-healthcare-network/) have gone digital with Scala and have seen significant improvements in communication, efficiency and patient satisfaction.\\n\\nFind out more about [Scala healthcare solutions](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\") here.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"Hospitals are well-known for being high stress environments; with all the hustle and bustle across various departments, clear, targeted and effective communication is crucial to ensure that key information does not become lost in the noise. To overcome the challenge of distributing information to the right audience, many hospitals are now modernising their facilities with the addition of [healthcare digital signage](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\").\\n\\nBy placing digital displays at key access points and in heavily trafficked areas, hospitals can ensure that staff, patients and visitors are able to access the information they need when they need it.\\n\\nHealthcare digital signage such as digital self-service kiosks, interactive digital screens, digital wayfinders and video walls help hospitals to build a trusted brand, engage patients and visitors, and communicate important information. \\n\\nFrom boosting productivity to delivering personalised care, there are many advantages to be gained from investing in healthcare digital signage solutions. \\n\\nHere are __5 key advantages of incorporating digital signage in hospitals__.\\n\\n![Healthcare Digital Signage for Hospitals Infographic](//images.ctfassets.net/lx4pzcb22oh0/7lanQ72wAU3WTyEuCYAuv/935ec2d2bab0176067445ccb14ca72d8/healthcare-infographic-sg-image.png)\\n\\n## Modernise Your Hospital with Scala Healthcare Solutions\\n\\nHealthcare digital signage helps hospitals to enhance patient and visitor experiences. Self-service check-ins, digital displays, video walls and wayfinding kiosks all work together to deliver seamless, meaningful and personalised interactions.\\n\\nScala provides effective and reliable healthcare digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. \\n\\nRenowned hospitals worldwide including Pantai Hospital[Pantai Hospital](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/), [Dr Sulaiman Al-Habib Medical Group](https://www.scala.com/sg/casestudies/dr-sulaiman-al-habib-medical-group-goes-digital-with-scala/) and [Healthcare Einstein Network](https://www.scala.com/sg/casestudies/einstein-healthcare-network/) have gone digital with Scala and have seen significant improvements in communication, efficiency and patient satisfaction.\\n\\nFind out more about [Scala healthcare solutions](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\") here.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"36hvKaOzevku8lnrueoirF"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4r4qP4IL5lnSYkvjhdrVDR","type":"Entry","createdAt":"2019-08-30T17:07:09.367Z","updatedAt":"2022-03-21T11:46:02.291Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Display Intelligent Visual and Consumer Engagement Solutions at RBTE"},"slug":{"en-US":"scala-to-display-intelligent-visual-and-consumer-engagement-solutions-at-rbte","ja":"scala-to-display-intelligent-visual-and-consumer-engagement-solutions-at-rbte"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"305o6Xc9DS0TBSufWZHKb3"}}},"startDate":{"en-US":"2018-04-26T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"SITTARD, The Netherlands—26 April 2018—Scala is bringing its next generation store environment to the Retail Business Technology Expo (RBTE), showcasing how its marketing technology impacts every aspect of retail engagement. Every Scala solution can integrate seamlessly into any retail environment to incorporate intelligent visual display and measurable shopper data into marketing strategy, increasing sales. Retailers can find Scala, part of the STRATACACHE family of digital media/marketing technology companies, in booth E48 at RBTE in Olympia, London, from May 2-3.\\n\\nHighly advanced in-store retail analytics technology will continuously capture, measure and display real-time data from booth visitors’ interactions with Scala’s shopper engagement solutions.\\n\\n“The capability our analytics platform brings to our shopper experience strategy has been resonating strongly with retailers — they want to know how to create a memorable shopping experience by driving highly targeted, relevant messages that are based directly on deep customer learning and insights,” said Harry Horn, vice president of marketing and GM of EMEA. “Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.”\\n\\n__In Scala’s booth E48__, visitors can experience solutions including:\\n\\n- __Cafe:__ Ordering – and waiting for! – Coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Grocery:__ This solution allows store managers to use a tablet to monitor and manage store products via inventory database integration or set minimum or maximum price limits. When alerted to low or expiring stock, the price can be instantly, easily adjusted directly from the tablet, promoting faster sales and reduced food waste while mitigating revenue loss.\\n- __Beauty:__ Shoppers lift products from the display shelf which triggers the screen to update with detailed information. Lifting a second product helps the shopper compare the products and, when an upsell opportunity exists, triggers content to promote the higher-margin item.\\n- __Wellness:__ Using an intuitive touchscreen interface, shoppers select their cough and cold symptoms and medication preferences, and are presented with a list of relevant OTC results. Individual product pages display detailed medication information and give shoppers the option to receive a product photo and savings offer via text message.\\n\\nScala is also be sponsoring RBTE’s BIG Party on May 2 at 4:30 p.m. where there will be a celebratory toast to the continued success of the retail business technology industry. Additionally, Scala partner Inurface Media will include two Scala shopper engagement solutions in their booth D41— a fashion-focused mannequin that encourages shopper/brand interaction and an electronics solution that helps shoppers navigate complex features during the product discovery process.\\n\\nFor more information visit [www.scala.com/RBTE-2018](https://www.scala.com/RBTE-2018 \\"www.scala.com/RBTE-2018\\").\\n\\n\\n__About Scala, Inc.__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HMZeEtYW6rW1hcqRM0c9n"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4F3D8Is4ngmaADdEJEyDLC","type":"Entry","createdAt":"2021-04-23T09:20:14.508Z","updatedAt":"2022-03-21T11:44:38.594Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage is Transforming the College Campus"},"slug":{"en-US":"how-digital-signage-is-transforming-the-college-campus","ja":"how-digital-signage-is-transforming-the-college-campus"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false,"in":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Pk6hIJ8zca9kd0DwFwdLF"}}},"startDate":{"en-US":"2021-04-23T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/sg/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>","in":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/in/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/in/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>","sg":"Today’s college students view digital learning technology as a key tool for achieving success. Even way back six years ago, studies showed that digitalisation played an integral role in learning. McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey revealed that four out of five (81%) college students find digital learning technology to be helpful in improving their grades, and more than two-thirds (69%) feel that digital learning technology helps them to focus.\\n\\nAs a “digital generation,” college students are accustomed to accessing the information they need in a hurry, and that means communicating through videos, phones and the internet. To engage and attract today’s youth, higher education institutions require solutions that can provide information quickly, easily and in appealing ways. Digital signage for education offers colleges a myriad of possibilities in terms of creating enriched learning environments and elevating the classroom experience.\\n\\nIn this article, we explore several aspects of how digital signage is transforming the modern college.\\n\\n## Enhance wayfinding\\n\\nSprawling campuses, winding hallways and mazes of buildings can make it difficult for visitors and new students to navigate. [Interactive wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"digital signage kiosks\\") placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\nIn outdoor locations, daylight-readable displays located at pedestrian walkways can provide mapping and important notifications.  \\n\\n## Communicate important information\\n\\nDigital signage is a powerful platform to communicate campus activities such as upcoming events, important deadlines like registration or tuition, class schedule changes, community news, and emergency announcements. Centralized digital signage for education allows colleges to easily update and control content, remotely.\\n\\n## Increase engagement with visitors\\n\\nDigital signage for education can be extended to lobbies, cafes and events venues to inform and engage visitors. For instance, outdoor digital displays at the school entrance that feature a warm welcome message play an important role in creating an excellent first impression. Digital screens located in the lobby can feature live news and weather feeds to entertain visitors and provide a pleasing atmosphere while reinforcing the college’s brand.\\n\\nIn addition, [digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"digital menu boards\\") can be introduced at campus cafes to bring static menus to life and enhance the customer experience. \\n\\n## Virtual Classroom\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n## Promote environmental sustainability\\n\\nMore institutions of higher education are embracing digital displays and interactive kiosks to streamline processes, improve communication and better engage with students and faculty members. Unlike conventional paper posters, a digital signage network can be easily changed with the touch of a button—all across campus. Further, advance digital signage technology enables customisation of workgroups and permission-based roles to easily restrict or grant varying levels of access to different users.\\n\\nToday’s digital displays are also environmentally sustainable and energy efficient, optimising cost in the long run.\\n\\n## Conclusion\\n\\nModern colleges are leveraging technology and digital displays as part of their digital transformation journey, to achieve enhanced competitiveness, higher profitability, better customer experience, and greater agility across the enterprise.\\n\\nScala has been at the forefront of the digital signage industry for over 30 years and delivers a stable, flexible, and user-friendly platform to help administrators roll-out campus-wide communication.\\n\\nClick [here](https://www.scala.com/sg/industries/education/ \\"Digital Signage for education\\") to find out how Scala can help colleges transform the campus experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html\\" rel=\\"nofollow\\" target=\\"_blank\\">\\nhttps://www.mheducation.com/news-media/press-releases/2016-digital-study-trends-survey.html</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Og4lmR2Pp4x0LIch4SM7a"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala solutions could work for your business."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1WRdSe0T2Wxjj8JYC2isHU","type":"Entry","createdAt":"2020-10-27T11:27:10.025Z","updatedAt":"2022-03-21T11:43:41.749Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Launches Full Line of LINQ Intelligent Tablets Designed and Built by Consumer Engagement Experts"},"slug":{"en-US":"stratacache-launches-full-line-of-linq-intelligent-tablets-designed-and-built-by-consumer-engagement-experts","ja":"stratacache-launches-full-line-of-linq-intelligent-tablets-designed-and-built-by-consumer-engagement-experts"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ah60M44wRHw4xxBYNsqkR"}}},"startDate":{"en-US":"2020-10-27T00:00+01:00"},"type":{"en-US":"News"},"description":{"au":"__DAYTON, OH, US—October 27, 2020__—STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume [retail](https://www.scala.com/au/industries/retail/), hospitality, [QSR](https://www.scala.com/au/industries/quick-service-restaurants/) or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content distribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at [stratacache.com/linq-commercial-tablets/](https://www2.stratacache.com/l/858073/2020-10-26/7msyb).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).","en-US":"__DAYTON, OH, US—October 27, 2020__—STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume retail, hospitality, QSR or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content distribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at [stratacache.com/linq-commercial-tablets/](https://www2.stratacache.com/l/858073/2020-10-26/7msyb).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).","in":"__DAYTON, OH, US—October 27, 2020__—STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume [retail](https://www.scala.com/in/industries/retail/), hospitality, [QSR](https://www.scala.com/in/industries/quick-service-restaurants/) or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content distribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at [stratacache.com/linq-commercial-tablets/](https://www2.stratacache.com/l/858073/2020-10-26/7msyb).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).","sg":"__DAYTON, OH, US—October 27, 2020__—STRATACACHE today announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11” to 55”, combining powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nDesigned to withstand continuous commercial use in any high-volume [retail](https://www.scala.com/in/industries/retail/), hospitality, [QSR](https://www.scala.com/in/industries/quick-service-restaurants/) or brand environment, LINQ tablets are optimized for fixed applications such as point of sale, digital catalogs, digital signage, self-service kiosks and interactive guided selling solutions, ideal for STRATACACHE’s global clientele including marketing and innovation teams.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers and innovators to create highly personalized consumer experiences tailored to the current audience. LINQ tablets also support the latest generation of artificial intelligence and guided selling/suggestive engine technology by STRATACACHE.\\n\\n“Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, next gen point of sale, product discovery, wayfinding and assisted selling tools, so they can truly tailor digital engagement with consumers and employees,” said Chris Riegel, CEO of STRATACACHE. “Strategically, we designed our tablets with our customers’ end goals in mind, ensuring there is flexibility in choosing hardware that fits their project, while providing a complete technology solution at a highly competitive market price.”\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications. With continuous 24/7 commercial use, the screens use DC-AC power, eliminating the need for battery power. For sizes 18.5” or smaller, POE is standard, eliminating the need for commercial AC power, providing cost savings and flexibility for installation. LINQ tablets feature:\\n\\n- Wide viewing angle\\n- Enhanced brightness and color contrast\\n- Enterprise security and hardening\\n- Proven, scalable CMS platform for content distribution and device management\\n- Optional accessories such as payment processing, barcode scanning, and NFC\\n- Choice of Linux, Android and Windows Operating Systems\\n- Choice of ARM or X86 based hardware platforms\\n\\nLearn more at [stratacache.com/linq-commercial-tablets/](https://www2.stratacache.com/l/858073/2020-10-26/7msyb).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/)."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"68BaFU6O7JbSKBPimcOYSe"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1QEJIKCdsv6gvDJIwYJSld","type":"Entry","createdAt":"2021-04-01T05:22:13.591Z","updatedAt":"2022-03-21T11:36:59.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Managed Software as a Service (m-SaaS) vs. SaaS"},"slug":{"en-US":"managed-software-as-a-service-m-saas-vs-saas","ja":"managed-software-as-a-service-m-saas-vs-saas"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3GwPMdYQMb6SM1UVCJCt2U"}}},"startDate":{"en-US":"2021-04-01T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.\\n\\n![Digital signage m-SaaS](//images.ctfassets.net/lx4pzcb22oh0/QVTfeAtHQ4XQcxOrkGPQ4/2ddbe14e903ca0846182a40a98aafb15/m-SaaS-managed-software-as-a-service.jpg)\\n\\n## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/au/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/au/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","en-US":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.\\n\\n![Digital signage m-SaaS](//images.ctfassets.net/lx4pzcb22oh0/QVTfeAtHQ4XQcxOrkGPQ4/2ddbe14e903ca0846182a40a98aafb15/m-SaaS-managed-software-as-a-service.jpg)\\n\\n## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/sg/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","in":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.\\n\\n![Digital signage m-SaaS](//images.ctfassets.net/lx4pzcb22oh0/QVTfeAtHQ4XQcxOrkGPQ4/2ddbe14e903ca0846182a40a98aafb15/m-SaaS-managed-software-as-a-service.jpg)\\n\\n## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/in/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/in/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","ja":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.\\n\\n![Digital signage m-SaaS](//images.ctfassets.net/lx4pzcb22oh0/QVTfeAtHQ4XQcxOrkGPQ4/2ddbe14e903ca0846182a40a98aafb15/m-SaaS-managed-software-as-a-service.jpg)\\n\\n## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/jp/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/jp/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>","sg":"The global SaaS market is expected to reach a whopping $623 billion by the year 2023 at a compound annual growth rate (CAGR) of 18%.  In Asia-Pacific, the SaaS market is projected to witness a CAGR of 34.28% during the period 2018-2023. Japan is leading in SaaS adoption in the Asia-Pacific region, accounting for at least 40% of the region’s SaaS expenditure.\\n\\nSaaS has proven to be a cost-effective system across numerous industries and applications. The need for innovation, agility, flexibility and speed in the evolving business environment increases the demand for SaaS-based solutions.\\n\\nIn this article, we discuss the differences between digital signage m-SaaS and digital signage SaaS, and why these distinctions matter.\\n\\n![Digital signage m-SaaS](//images.ctfassets.net/lx4pzcb22oh0/QVTfeAtHQ4XQcxOrkGPQ4/2ddbe14e903ca0846182a40a98aafb15/m-SaaS-managed-software-as-a-service.jpg)\\n\\n## Content management services\\nDigital signage SaaS provides a cloud-based solution for customers and offers content management tools on a subscription basis. [Digital signage m-SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage m-SaaS\\") goes a step further and provides value-added service by supporting content creation, management and scheduling. This hassle-free approach allows customers to focus on their core business by eliminating the need to create their own visual designs and manage content.\\n\\n## Additional support\\nBesides offering a pay-per-use model that reduces initial costs associated with the development, installation and maintenance of software, digital signage m-SaaS gives additional support by remotely managing customers’ digital signage networks. This frees up valuable time needed to set up and manage the digital signage system and enables the in-house IT staff to focus on other more critical tasks.\\n\\n## 24/7 assistance available\\nWhile digital signage SaaS offers the convenience for users to fix issues from any location with internet connectivity,  digital signage m-SaaS brings this convenience up a notch by offering round-the-clock monitoring and remote assistance. When SaaS solutions falter, they can expose the company to security risks. A managed service provider (MSP) will monitor all solutions and will alert customers if there are issues with any of the products. This ensures that the software system is operating at 100% uptime, increasing efficiency and productivity.\\n\\n## Integration with multiple SaaS systems\\nAn organization may have several different SaaS solutions to support the respective departments. Those solutions have to be integrated and supported. An MSP will be able to integrate these SaaS products together, ensuring that they work well together, in a way that SaaS providers may not be able to help with. The more efficiently these systems work together, the better they will serve the company and its productivity.\\n\\n## Faster implementation\\nThe installation of new programs or technologies can take a long time when customers are new to the technology. Implementation requires training and updates can lead to downtime and security weaknesses. With digital signage m-SaaS, all these issues are taken care of by the MSP, who is well equipped with the expertise and capability to help customers execute their SaaS application promptly.\\n\\n## Conclusion\\nBusinesses in Asia-Pacific are trying to maintain cost and functionality for their continuously changing business requirements. Digital signage m-SaaS is an efficient and convenient solution to help enterprises drive powerful digital marketing by providing complete support on content creation, management and scheduling.\\n\\nCheck out Scala’s new offering – [Scala m-SaaS](https://www.scala.com/sg/products/saas/ \\"Scala m-SaaS\\") – the comprehensive solution to manage all your digital signage needs.\\n\\n<p>–</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://financesonline.com/saas-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://financesonline.com/saas-statistics/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.gurufocus.com/news/1075903/asiapacific-softwareasaservice-saas-market-with-a-cagr-of-3428-during-the-period-20182023</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3KGLsMcoeYp07ReanKZz1o"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"au":"Let\'s Chat","en-US":"Let\'s Chat","in":"Let\'s Chat","ja":"Let\'s Chat","sg":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rD8dk6q9rBNPUu56aXeRg","type":"Entry","createdAt":"2021-01-15T11:16:25.224Z","updatedAt":"2022-03-21T11:30:21.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top 5 Features to Consider Before Investing in a Digital Signage Software Solution"},"slug":{"en-US":"top-5-features-to-consider-before-investing-in-a-digital-signage-software-solution","ja":"top-5-features-to-consider-before-investing-in-a-digital-signage-software-solution"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1WWELYTOE2YMj77NpDnhvP"}}},"startDate":{"en-US":"2021-01-15T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.\\n\\nThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>","en-US":"Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.\\n\\nThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>\\n","in":"Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.\\n\\nThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>\\n","sg":"Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.\\n\\nThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.\\n\\nHere’s a look at the top five features we think should be considered when investing in a [digital signage software solution](https://www.scala.com/au/products/software/).\\n\\n## Dynamic Content Playback\\n\\nTo break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.\\n\\n## Reliability\\n\\nDigital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes. \\n\\nIn the [retail](https://www.scala.com/au/industries/retail/) and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or [restaurant](https://www.scala.com/au/industries/quick-service-restaurants/). But when it is not working, digital signage can reflect poorly on your brand’s image.\\n\\nDigital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.\\n\\n## Scalability\\n\\nSome common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.\\n\\nMoving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.\\n\\n## User-friendly Software\\n\\nDigital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.\\n\\n## Top-notch security\\nYour digital signage software should be secure enough to protect the integrity of your displays.\\n\\nWhen you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.\\n\\n## Conclusion\\nDigital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.\\n\\nThe [Scala platform](https://www.scala.com/au/products/software/) is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\nSource: <a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics\\" rel=\\"nofollow\\" target=\\"_blank\\">mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/#general-digital-signage-statistics</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ozLAK6VVuE9ThrdCmYt12"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Pf1fYlnXLPfmZdBnSBIdD","type":"Entry","createdAt":"2020-11-24T08:11:55.354Z","updatedAt":"2022-03-21T11:25:10.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Hires Digital Signage and Retail Veteran to Spearhead Scala Business Development in Canada"},"slug":{"en-US":"stratacache-hires-digital-signage-and-retail-veteran-to-spearhead-scala-business-development-in-canada","ja":"stratacache-hires-digital-signage-and-retail-veteran-to-spearhead-scala-business-development-in-canada"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Nx2XoW5bXbXxzw8yjA5lX"}}},"startDate":{"en-US":"2020-11-24T00:00+01:00"},"type":{"en-US":"News"},"description":{"au":"__DAYTON, OH, US—November 24, 2020—__ STRATACACHE today announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.\\n\\nErkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.\\n\\n“It\'s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATCACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.” \\n\\nErkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on [retail](https://www.scala.com/au/industries/retail/) and [QSR](https://www.scala.com/au/industries/quick-service-restaurants/). \\n\\n“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”\\n\\nLearn more about STRATACACHE at www.stratacache.com and Scala at www.scala.com. \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n\\n__ABOUT Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","en-US":"__DAYTON, OH, US—November 24, 2020—__ STRATACACHE today announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.\\n\\nErkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.\\n\\n“It\'s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATCACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.” \\n\\nErkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on retail and QSR. \\n\\n“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”\\n\\nLearn more about STRATACACHE at www.stratacache.com and Scala at www.scala.com. \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n\\n__ABOUT Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","in":"__DAYTON, OH, US—November 24, 2020—__ STRATACACHE today announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.\\n\\nErkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.\\n\\n“It\'s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATCACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.” \\n\\nErkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on [retail](https://www.scala.com/in/industries/retail/) and [QSR](https://www.scala.com/in/industries/quick-service-restaurants/). \\n\\n“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”\\n\\nLearn more about STRATACACHE at www.stratacache.com and Scala at www.scala.com. \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n\\n__ABOUT Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","sg":"__DAYTON, OH, US—November 24, 2020—__ STRATACACHE today announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.\\n\\nErkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.\\n\\n“It\'s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATCACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.” \\n\\nErkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on [retail](https://www.scala.com/sg/industries/retail/) and [QSR](https://www.scala.com/sg/industries/quick-service-restaurants/). \\n\\n“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”\\n\\nLearn more about STRATACACHE at www.stratacache.com and Scala at www.scala.com. \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n\\n__ABOUT Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4qZbmlLukBtX4QzYZSgliW"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1M4GJuNJtcrc8EcuqydHds","type":"Entry","createdAt":"2021-10-13T09:46:31.323Z","updatedAt":"2022-03-21T11:21:45.924Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Automotive Digital Signage Drives Showroom Sales"},"slug":{"en-US":"automotive-digital-signage-drives-showroom-sales","ja":"automotive-digital-signage-drives-showroom-sales"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"12VVz7b7aPbtCYwbY6VcX0"}}},"startDate":{"en-US":"2021-10-13T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"## Automotive Industry Landscape Post Pandemic\\n\\nSoutheast Asia is a huge potential market for the automotive industry, with approximately <a href=\\"https://www.statista.com/statistics/581892/asean-motor-vehicle-sales/#statisticContainer\\" rel=\\"nofollow\\" target=\\"_blank\\">2.45 million units</a> sold in 2020.\\n\\nCar owners have continued to power a growth trend through the pandemic, due to an increasing preference to commute via personal vehicle. Today, 52% of overall Southeast Asian consumers prefer to drive, up from 37% pre-pandemic.\\n\\n## Car Showrooms Adopt Automotive Digital Signage\\n\\nConsumer demands are constantly evolving, and modern consumers are looking for a personalised and seamless experience in their car purchases. With a heightened demand for car purchases and a shift in consumer demands, car showrooms are looking towards new technologies and [automotive digital signage](https://www.scala.com/in/industries/automotive/ \\"Automotive Digital Signage\\") to elevate the customer experience and boost sales. Automotive dealers are increasingly using digital signage for showrooms to effectively interact and engage with customers while following safety protocols.\\n\\n<a href=\\"https://economictimes.indiatimes.com/industry/auto/auto-news/leading-automakers-in-india-take-digital-route-to-push-sales-amid-covid-19-pandemic/articleshow/83083068.cms?from=mdr\\" rel=\\"nofollow\\" target=\\"_blank\\">Maruti Suzuki India Executive Director Shashank Srivastava</a> said, “Digitalisation is the way forward. Given the unprecedented times, we have adopted a \'Phygital\' approach for our sales initiatives at the dealerships. We have digitised 24 out of the 26 touchpoints involved in a car-purchase journey, except the test drive and delivery.\\"\\n<hr>\\n<p><em>We have digitised 24 out of the 26 touchpoints involved in a car-purchase journey, except the test drive and delivery.</em></p>\\n<hr>\\n<br>\\n<a href=\\"https://auto.economictimes.indiatimes.com/news/aftermarket/living-the-digital-dream-of-car-selling/75444395\\" rel=\\"nofollow\\" target=\\"_blank\\">An Ernst & Young (EY) report</a>, ‘The Invisible Car Salesman’, stated that “there is a segment of consumers who prefer ‘contactless’ digital touchpoints in their purchase journey and an integrated ‘phygital’ platform with a digitally enabled agile sales force will become a critical criterion for consumer satisfaction and sales conversion.”\\n<br><br>\\n\\n## How Automotive Digital Signage Transforms the Car Showroom\\n\\n__•\\tCreate a memorable experience:__ Showroom digital signage strategically placed at the entrance help to welcome customers with vivid visuals and video. They can also display brand milestones, history and values to further engage customers and strengthen brand building.\\n\\n__•\\tHigh impact visual showcase:__ Stunning video walls are deployed to showcase larger than life images of the cars. Such visuals add a wow factor that increases excitement and desire to purchase a vehicle.\\n\\n__•\\tSeamless and Interactive Customer Experience:__ [Interactive kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Kiosk Solutions\\") provide a personalised experience for customers to obtain their desired information about car features and prices. Added kiosk features enable interested customers to raise queries, leave their contact details and even pre-book a car.\\n\\n![Automative Kiosks Solutions](//images.contentful.com/lx4pzcb22oh0/4bdgEWWhnxDUTceihjATB5/9a8ffd739a2b1636c0438e5cdfc54700/Car_Dealership_Kiosk.jpg)\\n\\n__•\\tReduce Perceived Times:__ Automotive digital signage in the waiting areas showing a healthy mix of brand/product commercials, auto trivia, reviews and feedback, and other entertainment videos greatly reduces perceived waiting times.\\n\\n__•\\tEducate Customers:__ Digital screens featuring financing options, car reviews and comparisons help customers make more informed decisions and accelerate decision making. \\n\\n__•\\tEffective Employee Communication:__ Automotive digital signage act as an excellent medium for employee communication by displaying key corporate updates and congratulatory messages to star performers.\\n\\n### Scala Digital Signage Accelerates Car Showroom Transformation\\n\\nScala is the leader in automotive digital signage technology and is the perfect partner for automobile companies who want to educate, inform and entertain their customers through a modernized experience. Scala digital signage accelerates digital transformation at car showrooms.\\n\\n[Kia Motors Russia (KMR)](https://www.scala.com/in/casestudies/driving-digital-interaction-in-kia-dealerships/ \\"Kia Motors Russia Digital Signage Case-study\\"), one of the most promising automotive brands today, uses Scala’s digital signage at all its dealership stores to revolutionise the car showroom experience. They use an effective mix of multiscreen standalone displays, video walls, and interactive kiosks to drive marketing communication, and Scala Content Manager and Designer to develop eye-catching content.  and communications to KIA end\\n\\nScala provides effective and reliable [digital signage solutions for car showrooms](https://www.scala.com/in/industries/automotive/ \\"Digital Signage Solutions for Car Showrooms\\"). Find out how to deliver an impactful showroom and dealership experience today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"## Automotive Industry Landscape Post Pandemic\\n\\nSoutheast Asia is a huge potential market for the automotive industry, with approximately <a href=\\"https://www.statista.com/statistics/581892/asean-motor-vehicle-sales/#statisticContainer\\" rel=\\"nofollow\\" target=\\"_blank\\">2.45 million units</a> sold in 2020.\\n\\nCar owners have continued to power a growth trend through the pandemic, due to an increasing preference to commute via personal vehicle. Today, 52% of overall Southeast Asian consumers prefer to drive, up from 37% pre-pandemic.\\n\\n## Car Showrooms Adopt Automotive Digital Signage\\n\\nConsumer demands are constantly evolving, and modern consumers are looking for a personalised and seamless experience in their car purchases. With a heightened demand for car purchases and a shift in consumer demands, car showrooms are looking towards new technologies and [automotive digital signage](https://www.scala.com/in/industries/automotive/ \\"Automotive Digital Signage\\") to elevate the customer experience and boost sales. Automotive dealers are increasingly using digital signage for showrooms to effectively interact and engage with customers while following safety protocols.\\n\\n<a href=\\"https://economictimes.indiatimes.com/industry/auto/auto-news/leading-automakers-in-india-take-digital-route-to-push-sales-amid-covid-19-pandemic/articleshow/83083068.cms?from=mdr\\" rel=\\"nofollow\\" target=\\"_blank\\">Maruti Suzuki India Executive Director Shashank Srivastava</a> said, “Digitalisation is the way forward. Given the unprecedented times, we have adopted a \'Phygital\' approach for our sales initiatives at the dealerships. We have digitised 24 out of the 26 touchpoints involved in a car-purchase journey, except the test drive and delivery.\\"\\n<hr>\\n<p><em>We have digitised 24 out of the 26 touchpoints involved in a car-purchase journey, except the test drive and delivery.</em></p>\\n<hr>\\n<br>\\n<a href=\\"https://auto.economictimes.indiatimes.com/news/aftermarket/living-the-digital-dream-of-car-selling/75444395\\" rel=\\"nofollow\\" target=\\"_blank\\">An Ernst & Young (EY) report</a>, ‘The Invisible Car Salesman’, stated that “there is a segment of consumers who prefer ‘contactless’ digital touchpoints in their purchase journey and an integrated ‘phygital’ platform with a digitally enabled agile sales force will become a critical criterion for consumer satisfaction and sales conversion.”\\n<br><br>\\n\\n## How Automotive Digital Signage Transforms the Car Showroom\\n\\n__•\\tCreate a memorable experience:__ Showroom digital signage strategically placed at the entrance help to welcome customers with vivid visuals and video. They can also display brand milestones, history and values to further engage customers and strengthen brand building.\\n\\n__•\\tHigh impact visual showcase:__ Stunning video walls are deployed to showcase larger than life images of the cars. Such visuals add a wow factor that increases excitement and desire to purchase a vehicle.\\n\\n__•\\tSeamless and Interactive Customer Experience:__ [Interactive kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Kiosk Solutions\\") provide a personalised experience for customers to obtain their desired information about car features and prices. Added kiosk features enable interested customers to raise queries, leave their contact details and even pre-book a car.\\n\\n![Automative Kiosks Solutions](//images.contentful.com/lx4pzcb22oh0/4bdgEWWhnxDUTceihjATB5/9a8ffd739a2b1636c0438e5cdfc54700/Car_Dealership_Kiosk.jpg)\\n\\n__•\\tReduce Perceived Times:__ Automotive digital signage in the waiting areas showing a healthy mix of brand/product commercials, auto trivia, reviews and feedback, and other entertainment videos greatly reduces perceived waiting times.\\n\\n__•\\tEducate Customers:__ Digital screens featuring financing options, car reviews and comparisons help customers make more informed decisions and accelerate decision making. \\n\\n__•\\tEffective Employee Communication:__ Automotive digital signage act as an excellent medium for employee communication by displaying key corporate updates and congratulatory messages to star performers.\\n\\n### Scala Digital Signage Accelerates Car Showroom Transformation\\n\\nScala is the leader in automotive digital signage technology and is the perfect partner for automobile companies who want to educate, inform and entertain their customers through a modernized experience. Scala digital signage accelerates digital transformation at car showrooms.\\n\\n[Kia Motors Russia (KMR)](https://www.scala.com/in/casestudies/driving-digital-interaction-in-kia-dealerships/ \\"Kia Motors Russia Digital Signage Case-study\\"), one of the most promising automotive brands today, uses Scala’s digital signage at all its dealership stores to revolutionise the car showroom experience. They use an effective mix of multiscreen standalone displays, video walls, and interactive kiosks to drive marketing communication, and Scala Content Manager and Designer to develop eye-catching content.  and communications to KIA end\\n\\nScala provides effective and reliable [digital signage solutions for car showrooms](https://www.scala.com/in/industries/automotive/ \\"Digital Signage Solutions for Car Showrooms\\"). Find out how to deliver an impactful showroom and dealership experience today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1uXWOyEw4opYpG1qLauwOH"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Lets Chat:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6L8eB8izSxC8fEhQ857f8g","type":"Entry","createdAt":"2021-12-15T08:14:34.138Z","updatedAt":"2022-03-21T11:12:45.133Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Benefits of Digitising Your Jewellery Store - Infographic"},"slug":{"en-US":"benefits-of-digitising-your-jewellery-store-infographic","ja":"benefits-of-digitising-your-jewellery-store-infographic"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7abARjZpHFt2proNlcxDX6"}}},"startDate":{"en-US":"2021-12-15T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"Purchasing jewellery is a highly personal affair and more than <a href=\\"https://www.professionaljeweller.com/consumers-still-prefer-in-store-to-online-when-buying-diamonds-but-feeling-safe-is-key/\\" rel=\\"nofollow\\" target=\\"_blank\\">62%</a> of consumers would prefer to buy jewellery in-store compared to purchasing them online, according to the latest research from De Beers Group.\\n\\nIt is imperative for jewellery retailers to offer customers a unique and personalised shopping experience to increase sales and boost loyalty.\\n\\nDigital signage for jewellery stores enable jewellery retailers to craft a phygital environment and redefine the customer experience, helping to increase footfall, accelerate purchase decisions and build a positive shopping experience.\\n\\n![Jewellery Store Digital Signage Infographics](//images.ctfassets.net/lx4pzcb22oh0/3OAPWtQkxPPWed87oMoQYq/7fe84d18d9d1eccee48e68d4e03746b8/Infographics-Jewellery-Digital-Signage.jpg)\\n\\nToday’s customers expect a personalised and seamless experience when shopping for jewellery.\\n\\nScala provides leading digital signage solutions for jewellery stores to improve customer engagement, enhance communication, deliver personalisation at scale and optimise in-store marketing.\\n\\nFind out more about Scala’s [digital signage solutions for jewellery stores](https://www.scala.com/in/industries/retail/ \\"digital signage solutions for jewellery stores\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ekQrceOXzwmgfNzhLGZYh"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'a Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4DM3BBa2jHHJGa9qhfHvdx","type":"Entry","createdAt":"2021-10-21T06:12:19.928Z","updatedAt":"2022-03-21T10:39:39.443Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Emerging Trends & Opportunities for Retail in India - Vlog"},"slug":{"en-US":"emerging-trends-and-opportunities-for-retail-in-india-vlog","ja":"emerging-trends-and-opportunities-for-retail-in-india-vlog"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5lX2jD8am2HWeigD45q8uu"}}},"startDate":{"en-US":"2021-10-21T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli"},"description":{"en-US":"## Phygital Driving Large Gains in India’s Retail Industry\\n\\nIndia’s retail industry has grown exponentially in the past two decades. India\'s retail sector was estimated at <a href=\\"https://www.ibef.org/industry/indian-retail-industry-analysis-presentation\\" rel=\\"nofollow\\" target=\\"_blank\\">US$ 883 billion</a> in 2020 and is projected to reach US$1.3 trillion by 2024. It currently accounts for 10% of the country’s gross domestic product.\\n\\nToday, India is the fifth-largest and preferred retail destination globally. India’s organised brick-and-mortar retail sector could reach the pre-pandemic mark of <a href=\\"https://timesofindia.indiatimes.com/business/india-business/organised-brick-mortar-retail-could-reclaim-pre-pandemic-heights-next-fiscal-crisil/articleshow/81073912.cms\\" rel=\\"nofollow\\" target=\\"_blank\\">Rs. 5.7 lakh crore</a> with a 23–25% spurt in the next fiscal year. Retail sales have recovered to almost 80% of pre-pandemic levels and are expected to recover fully by the fourth quarter. \\n\\nThe growth of phygital retail is fuelling the retail industry’s efforts to reinvent the in-store experience to drive footfall and increase purchases. Retail digital signage has proven to be an effective solution to enhance the customer experience and boost sales.\\n\\nWatch this video to see how retailers can leverage digital signage solutions to enhance customer engagement and provide customers with a seamless shopping experience. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/QRjpbp2jrQo\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Reimagine Retail Experiences with Digital Signage\\n\\n[Retail digital signage helps retailers](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") to create a highly personalised and unique shopping experience. Wayfinding signs, interactive kiosks and touchless payment methods increase customer engagement, interaction and encourage product discovery.\\n\\n__Unsure about how to create a safe shopping environment?__\\n\\nRetail digital signage can be used to create virtual fitting rooms and touchscreen displays with contactless options to ensure the safety of your customers.\\n\\n__Confused customers trying to locate products or stores in your mall?__\\n\\nRetail digital signage can help customers navigate large stores and assist them in locating specific products or stores.\\n\\n__Frustrated customers at checkouts?__\\n\\nExpedite checkouts and create a frictionless experience by integrating digital signage with POS systems. \\n\\n__Clueless about delivering effective promotional campaigns?__\\n\\nRetail digital signage enables retailers to deliver targeted messages according to specific audience personas.\\n\\n## Transform your retail store with Scala digital signage\\n\\nScala has helped many global retail brands to transform their retail stores and enhance their customer journey. Find out how to utilise [Scala digital signage](https://www.scala.com/in/industries/retail/ \\"Scala digital signage for retail\\") to personalise the in-store experience and drive sales today. \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"## Phygital Driving Large Gains in India’s Retail Industry\\n\\nIndia’s retail industry has grown exponentially in the past two decades. India\'s retail sector was estimated at <a href=\\"https://www.ibef.org/industry/indian-retail-industry-analysis-presentation\\" rel=\\"nofollow\\" target=\\"_blank\\">US$ 883 billion</a> in 2020 and is projected to reach US$1.3 trillion by 2024. It currently accounts for 10% of the country’s gross domestic product.\\n\\nToday, India is the fifth-largest and preferred retail destination globally. India’s organised brick-and-mortar retail sector could reach the pre-pandemic mark of <a href=\\"https://timesofindia.indiatimes.com/business/india-business/organised-brick-mortar-retail-could-reclaim-pre-pandemic-heights-next-fiscal-crisil/articleshow/81073912.cms\\" rel=\\"nofollow\\" target=\\"_blank\\">Rs. 5.7 lakh crore</a> with a 23–25% spurt in the next fiscal year. Retail sales have recovered to almost 80% of pre-pandemic levels and are expected to recover fully by the fourth quarter. \\n\\nThe growth of phygital retail is fuelling the retail industry’s efforts to reinvent the in-store experience to drive footfall and increase purchases. Retail digital signage has proven to be an effective solution to enhance the customer experience and boost sales.\\n\\nWatch this video to see how retailers can leverage digital signage solutions to enhance customer engagement and provide customers with a seamless shopping experience. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/QRjpbp2jrQo\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Reimagine Retail Experiences with Digital Signage\\n\\n[Retail digital signage helps retailers](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") to create a highly personalised and unique shopping experience. Wayfinding signs, interactive kiosks and touchless payment methods increase customer engagement, interaction and encourage product discovery.\\n\\n__Unsure about how to create a safe shopping environment?__\\n\\nRetail digital signage can be used to create virtual fitting rooms and touchscreen displays with contactless options to ensure the safety of your customers.\\n\\n__Confused customers trying to locate products or stores in your mall?__\\n\\nRetail digital signage can help customers navigate large stores and assist them in locating specific products or stores.\\n\\n__Frustrated customers at checkouts?__\\n\\nExpedite checkouts and create a frictionless experience by integrating digital signage with POS systems. \\n\\n__Clueless about delivering effective promotional campaigns?__\\n\\nRetail digital signage enables retailers to deliver targeted messages according to specific audience personas.\\n\\n## Transform your retail store with Scala digital signage\\n\\nScala has helped many global retail brands to transform their retail stores and enhance their customer journey. Find out how to utilise [Scala digital signage](https://www.scala.com/in/industries/retail/ \\"Scala digital signage for retail\\") to personalise the in-store experience and drive sales today. \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7qWfCwg6y7P1aUZNSRNMvf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Nl74dIfCOtcVTHELuZrZm","type":"Entry","createdAt":"2021-11-11T06:57:54.451Z","updatedAt":"2022-03-21T10:31:09.439Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Helps Jewellery Stores Create Memorable Experiences"},"slug":{"en-US":"digital-signage-helps-jewellery-stores-create-memorable-experiences","ja":"digital-signage-helps-jewellery-stores-create-memorable-experiences"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4MmWETENobVk5z3nshfCEn"}}},"startDate":{"en-US":"2021-11-11T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"In 2020, the global jewellery market size was valued at USD 228 billion. It is expected to grow at a <a href=\\"https://www.expertmarketresearch.com/reports/jewellery-market\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 5.1% during 2021-2026</a> and reach 307 billion by 2026. \\n\\nIndia represents one of the largest markets for the gems and jewellery sector and <a href=\\"https://www.tpci.in/indiabusinesstrade/blogs/gems-and-jewellery-sector-time-to-rise-shine/\\" rel=\\"nofollow\\" target=\\"_blank\\">contributes 29% of global jewellery consumption</a>. This sector contributes 7% to the Indian economy and provides jobs to more than 40 lakh people.\\n\\nDespite the pandemic, prominent players in the Indian jewellery market continue to drive growth. In November 2020, <a href=\\"https://www.ibef.org/industry/gems-jewellery-india.aspx\\" rel=\\"nofollow\\" target=\\"_blank\\">Platinum Guild International (PGI)</a> launched their new \'Men of Platinum’ collection for men in leading retail stores across India. In April 2021, Malabar Gold & Diamonds announced an investment of Rs. 1,600 crore (US$ 214 million) in FY22 to launch 56 stores, of which 40 would be in India and 16 across global markets. Meanwhile, Reliance\'s in-house jewellery brand, Reliance Jewels, has 93 flagship showrooms and 110 shops in 105 cities in India. \\n\\nHow are they growing so quickly? What makes these stores so popular? Today, jewellery players in India are re-evaluating the brick-and-mortar business model and are implementing omnichannel marketing strategies to boost sales.\\n\\n## The Jewellery Industry Embraces Digital Experience\\n\\nPurchasing jewellery has been an inherent part of the Indian tradition and culture for generations. Buying jewellery is a highly personal and symbolic purchase, and an intensely personal way to express style, even for men. \\n\\nPersonalisation is vital in increasing customer satisfaction and building brand loyalty as most customers prefer to purchase jewellery in-store. During the pandemic, jewellers across the country have opted for a ‘phygital’ approach to reach more customers and keep their revenues high, while ensuring a safe and seamless shopping experience. Many jewellers also leveraged digital signage for jewellery stores to redesign physical stores and redefine the customer experience.\\n\\nFor example, India’s most trusted jewellery brand, <a href=\\"https://navjeevanexpress.com/experience-contactless-jewellery-shopping-tanishq-implements-digital-features-across-200-stores/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tanishq announced the launch of new phygital features</a>, a tech stack that would bridge the gap between bricks and clicks – incorporating features such as video calling, endless aisle, virtual jewellery try on, and real-time, live assisted chat in more than 200 stores across the country.\\n\\nArun Narayan, AVP category, marketing & retail, Tanishq, Titan Company Limited, said, *“We are leveraging digital to solve and enhance many aspects of the Tanishq buying experience. Now our customers can browse and even get expert assistance to make an informed purchase decision.”*\\n\\n## Jewellery store digital signage elevates the customer experience and drives revenue\\n\\nDigital signage for jewellery stores offers many benefits and plays a crucial role in helping modern jewellers optimise the in-store environment to influence purchase behaviour.\\n\\n__●\\tAttract Customers -__ [Jewellery store digital signage](https://www.scala.com/in/industries/retail/ \\"Jewellery Store Digital Signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Window LED displays and digital standees that feature stunning motion graphics and enchanting jewellery collections instantly captivate attention and entice customers to enter your store.\\n\\n__●\\tCreate a Phygital Experience -__ Digital signage crafts a \'phygital\' environment by combining the physical and digital elements in shopping to create an interactive and immersive shopping experience.\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/4c4B8je9m7NNFCnqpsk5xi/6ec65efbbc57e003bcb7c9f03ef8ee7b/Tablet_Catalogue.jpg\\" alt=\\"Smart Tablet for Jewellery Store\\" width=\\"300\\" height=\\"200\\" style=\\"float:right; padding-right: 10px;\\">\\n\\nCustomers can enjoy the benefits of a personal interaction with sales staff, while also being able to engage in self-guided product discovery through digital touchscreens, [smart tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Smart Commercial Tablets\\") and cleverly placed interactive kiosks. \\n\\nInteractive technologies like Lift & Learn/Place & Learn allow shoppers to compare different jewellery pieces by simply lifting the item or placing it on a stage, which triggers a digital screen to reveal detailed information such as gemstone quality and pricing information.\\n\\nDigital signage can also collect and analyse valuable customer shopping behaviour and display targeted messages according to audience personas.\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/4Eu7Yq0fm0qVipcWsDKL2G/9efd2fadc5c3da3e20ae13555eaf51f4/Jewelry_2.jpg\\" alt=\\"Interactive digital displays for Jewellery Store\\" width=\\"300\\" height=\\"200\\" style=\\"float:right; padding-right: 10px;\\">\\n\\n__●\\tSpotlight Bestsellers and Stimulate Purchases -__ Interactive digital displays that feature bestsellers and limited period offers help to increase visibility of ongoing promotions and accelerate sales. Video walls featuring high-definition images and videos of jewellery collections create a stellar shopping experience and drive purchase desire.\\n\\n__●\\tFeature Social Feeds –__ Digital signage for jewellery stores can feature real-time social media feeds to stay relevant with millennial customers. The feed can be assigned to display specific hashtags, for instance “engagement ring”. Every social post by customers will be seamlessly updated on the social feed.\\n\\n__●\\tIncrease engagement -__ Interactive touchscreen kiosks strategically placed at the store entrance can immediately greet and inform customers about general customer service information and showcase educational videos to passers-by. Other in-store kiosks can feature videos of jewellery collections, walk customers through the personalisation process and offer best practices for jewellery care.\\n\\n### Discover the power of Scala digital signage \\n\\nScala digital signage and marketing technology solutions empower jewellery stores to transform their marketing and deliver exceptional customer experiences. Kickstart your jewellery store digital transformation today to increase revenue.\\n\\nDiscover [Scala digital signage for jewellery stores](https://www.scala.com/in/industries/retail/ \\"Digital signage for jewellery stores\\") today.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"In 2020, the global jewellery market size was valued at USD 228 billion. It is expected to grow at a <a href=\\"https://www.expertmarketresearch.com/reports/jewellery-market\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 5.1% during 2021-2026</a> and reach 307 billion by 2026. \\n\\nIndia represents one of the largest markets for the gems and jewellery sector and <a href=\\"https://www.tpci.in/indiabusinesstrade/blogs/gems-and-jewellery-sector-time-to-rise-shine/\\" rel=\\"nofollow\\" target=\\"_blank\\">contributes 29% of global jewellery consumption</a>. This sector contributes 7% to the Indian economy and provides jobs to more than 40 lakh people.\\n\\nDespite the pandemic, prominent players in the Indian jewellery market continue to drive growth. In November 2020, <a href=\\"https://www.ibef.org/industry/gems-jewellery-india.aspx\\" rel=\\"nofollow\\" target=\\"_blank\\">Platinum Guild International (PGI)</a> launched their new \'Men of Platinum’ collection for men in leading retail stores across India. In April 2021, Malabar Gold & Diamonds announced an investment of Rs. 1,600 crore (US$ 214 million) in FY22 to launch 56 stores, of which 40 would be in India and 16 across global markets. Meanwhile, Reliance\'s in-house jewellery brand, Reliance Jewels, has 93 flagship showrooms and 110 shops in 105 cities in India. \\n\\nHow are they growing so quickly? What makes these stores so popular? Today, jewellery players in India are re-evaluating the brick-and-mortar business model and are implementing omnichannel marketing strategies to boost sales.\\n\\n## The Jewellery Industry Embraces Digital Experience\\n\\nPurchasing jewellery has been an inherent part of the Indian tradition and culture for generations. Buying jewellery is a highly personal and symbolic purchase, and an intensely personal way to express style, even for men. \\n\\nPersonalisation is vital in increasing customer satisfaction and building brand loyalty as most customers prefer to purchase jewellery in-store. During the pandemic, jewellers across the country have opted for a ‘phygital’ approach to reach more customers and keep their revenues high, while ensuring a safe and seamless shopping experience. Many jewellers also leveraged digital signage for jewellery stores to redesign physical stores and redefine the customer experience.\\n\\nFor example, India’s most trusted jewellery brand, <a href=\\"https://navjeevanexpress.com/experience-contactless-jewellery-shopping-tanishq-implements-digital-features-across-200-stores/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tanishq announced the launch of new phygital features</a>, a tech stack that would bridge the gap between bricks and clicks – incorporating features such as video calling, endless aisle, virtual jewellery try on, and real-time, live assisted chat in more than 200 stores across the country.\\n\\nArun Narayan, AVP category, marketing & retail, Tanishq, Titan Company Limited, said, *“We are leveraging digital to solve and enhance many aspects of the Tanishq buying experience. Now our customers can browse and even get expert assistance to make an informed purchase decision.”*\\n\\n## Jewellery store digital signage elevates the customer experience and drives revenue\\n\\nDigital signage for jewellery stores offers many benefits and plays a crucial role in helping modern jewellers optimise the in-store environment to influence purchase behaviour.\\n\\n__●\\tAttract Customers -__ [Jewellery store digital signage](https://www.scala.com/in/industries/retail/ \\"Jewellery Store Digital Signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Window LED displays and digital standees that feature stunning motion graphics and enchanting jewellery collections instantly captivate attention and entice customers to enter your store.\\n\\n__●\\tCreate a Phygital Experience -__ Digital signage crafts a \'phygital\' environment by combining the physical and digital elements in shopping to create an interactive and immersive shopping experience.\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/4c4B8je9m7NNFCnqpsk5xi/6ec65efbbc57e003bcb7c9f03ef8ee7b/Tablet_Catalogue.jpg\\" alt=\\"Smart Tablet for Jewellery Store\\" width=\\"300\\" height=\\"200\\" style=\\"float:right; padding-right: 10px;\\">\\n\\nCustomers can enjoy the benefits of a personal interaction with sales staff, while also being able to engage in self-guided product discovery through digital touchscreens, [smart tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Smart Commercial Tablets\\") and cleverly placed interactive kiosks. \\n\\nInteractive technologies like Lift & Learn/Place & Learn allow shoppers to compare different jewellery pieces by simply lifting the item or placing it on a stage, which triggers a digital screen to reveal detailed information such as gemstone quality and pricing information.\\n\\nDigital signage can also collect and analyse valuable customer shopping behaviour and display targeted messages according to audience personas.\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/4Eu7Yq0fm0qVipcWsDKL2G/9efd2fadc5c3da3e20ae13555eaf51f4/Jewelry_2.jpg\\" alt=\\"Interactive digital displays for Jewellery Store\\" width=\\"300\\" height=\\"200\\" style=\\"float:right; padding-right: 10px;\\">\\n\\n__●\\tSpotlight Bestsellers and Stimulate Purchases -__ Interactive digital displays that feature bestsellers and limited period offers help to increase visibility of ongoing promotions and accelerate sales. Video walls featuring high-definition images and videos of jewellery collections create a stellar shopping experience and drive purchase desire.\\n\\n__●\\tFeature Social Feeds –__ Digital signage for jewellery stores can feature real-time social media feeds to stay relevant with millennial customers. The feed can be assigned to display specific hashtags, for instance “engagement ring”. Every social post by customers will be seamlessly updated on the social feed.\\n\\n__●\\tIncrease engagement -__ Interactive touchscreen kiosks strategically placed at the store entrance can immediately greet and inform customers about general customer service information and showcase educational videos to passers-by. Other in-store kiosks can feature videos of jewellery collections, walk customers through the personalisation process and offer best practices for jewellery care.\\n\\n### Discover the power of Scala digital signage \\n\\nScala digital signage and marketing technology solutions empower jewellery stores to transform their marketing and deliver exceptional customer experiences. Kickstart your jewellery store digital transformation today to increase revenue.\\n\\nDiscover [Scala digital signage for jewellery stores](https://www.scala.com/in/industries/retail/ \\"Digital signage for jewellery stores\\") today.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3btSyvy4RIWNIXqNTBhhEt"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6gLnheiAMJsM5tkDbHtzLk","type":"Entry","createdAt":"2021-10-25T09:17:58.758Z","updatedAt":"2022-03-21T10:29:04.485Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Lights Up Diwali"},"slug":{"en-US":"digital-signage-lights-up-diwali","in":"digital-signage-lights-up-diwali","ja":"digital-signage-lights-up-diwali","sg":"digital-signage-lights-up-diwali"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6MPVa9dxvYfjvx0qIM5Cqe"}}},"startDate":{"en-US":"2021-10-25T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"en-US":"## Retailers Prepare for Diwali\\n\\nDiwali is one of the most celebrated festivals in India. Despite the ongoing pandemic, the festive cheer and joy of shopping is once again tangible with the re-opening of shopping malls and re-booting of economies. Delivering an excellent customer experience will be key for retailers to be successful in the new normal. Many fast-moving consumer goods (FMCG), apparel and lifestyle companies are advancing their festive planning and promotions in anticipation of robust sales in the last quarter. In fact, most FMCG companies and retailers said festive-season offers have increased by <a href=\\"https://economictimes.indiatimes.com/industry/cons-products/fmcg/hoping-its-a-festival-of-festivals-cos-rush-to-stock-shelves-early/articleshow/85575603.cms?from=mdr\\" rel=\\"nofollow\\" target=\\"_blank\\">8-10%</a> across physical and online retail compared to the same period last year. \\n\\nResearch shows that 82.5% of retail sales still take place in-store, and <a href=\\"https://www.financialexpress.com/industry/sme/msme-eodb-festive-season-what-covid-hardened-msmes-small-retailers-expect-this-year-vis-a-vis-last-year/2326625/\\" rel=\\"nofollow\\" target=\\"_blank\\">66% of customers</a> prefer to shop in physical stores. This is especially true in the jewellery industry, where jewellers at Zaveri Bazaar Mumbai are experiencing a heightened level of excitement as customers return to buy gold for the upcoming Diwali.\\n\\n## New Era of Experiential Retail\\n\\nAs technology becomes increasingly integrated into consumers’ lifestyles, leveraging digital integration to take shoppers’ experiences beyond what happens in-store has become increasingly crucial. Introducing digital signage solutions has been integral in helping brands to provide a holistic retail experience that aligns with the evolving needs of today’s omnichannel consumer.\\n\\nToday, experiential retail is the key strategy to accelerate purchases, increase customer satisfaction and boost brand loyalty. Hence, many retailers have capitalised on [innovative digital signage solutions](https://www.scala.com/sg/concepts/ \\"Innovative digital signage solutions\\") to create an immersive and memorable shopping experience.\\n\\nDigital signage enables brands to offer a personalised experience by analysing critical customer data and featuring targeted messages according to audience personas. In addition, interactive digital signage solutions such as self-service kiosks, digital fitting room assistants, digital shelf talkers and self-checkouts increases engagement. \\n\\n![Digital display screen for Retail](//images.contentful.com/lx4pzcb22oh0/2M6gnx8N2kJwPF1z4UfkMN/ccebfb5c083c535c4552038701d18d38/Digital-display-screen-for-Retail.jpg)\\n\\n## Digital Signage Boost Sales\\n\\nThis festive season, retailers are seeking new ways to captivate attention and engage with their target audience at every customer touch point to boost sales. \\n\\nLet’s discuss how digital signage can help retailers in their festive promotions: \\n\\n__- Increase Footfall:__  Research shows that outdoor digital signage is more attractive and more noticeable than static signage. Digital signage captures 400% more views than static signage. Simply put, outdoor digital advertising is better than printed signage at turning passers-by into customers. It helps your business stand out in busy retail environments and helps to drive footfall.\\n\\n__- Capture Attention:__ High definition festive visuals with targeted messages create a powerful visual impact. Digital screens featuring eye-catching visuals and videos are much more effective in captivating attention and informing customers about new arrivals, limited time deals and more.\\n\\n__- Easy Wayfinding:__ Navigating large malls during Diwali rush hours can be stressful for shoppers. Deploy interactive wayfinding kiosks to direct shoppers to their desired location and provide useful location information such as the nearest washroom or coffee shop.\\n\\n![Wayfinder digital signage for Retail](//images.contentful.com/lx4pzcb22oh0/2S1EQP2KZJMaeyuPmqm4Dk/d0336a396aaed70d9b34855307f84650/Wayfinder.jpg)\\n\\n__- Increase Revenue:__ Retailers can leverage digital signage to run targeted advertising campaigns and cross-sell/upsell their products to customers during Diwali. A digital shelf talker that features detailed product information and offers product reviews also helps to accelerate purchase decisions and drive revenue.\\n\\n__- Build Trust:__ Brands can use digital signage to display safety messages and Diwali precautions to build a positive brand image amongst shoppers. Dynamic signage with personalised greetings at the entry and exit points can also add a pleasant touch.\\n\\n### Scala’s Digital Signage Solutions for Retail\\n\\n__- Digital Lookbook —__ Deliver enticing content in an interactive format and target customers with flexible content integration.\\n\\n__- Storefront LEDs —__ Capture attention and spark the curiosity of potential customers outside your store with enticing imagery and videos.\\n\\n__- Digital Standee —__ Utilise open spaces to become engaging advertisement outlets with vivid visuals and videos. Enhance the shopping experience with touchscreen displays.\\n\\n__- Video Wall —__ High definition video walls are a fantastic way to attract attention; perfect for relaying information to your target audience and broadcast all types of media.\\n\\n__- Touch Kiosk —__ Placing a touch kiosk at the store entrance encourages potential customers to interact with your store before entering through attractive and informative touchscreens.\\n\\n__- Window Display —__ Visually attractive window displays allow brands to showcase their bestsellers and lucrative offers. This captures customer attention and increases the likelihood of a purchase.\\n\\nScala provides effective and reliable __digital signage solutions for retail stores__. Make this Diwali special for your customers by deploying Scala’s digital signage solutions in your stores. Find out more [today](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"## Retailers Prepare for Diwali\\n\\nDiwali is one of the most celebrated festivals in India. Despite the ongoing pandemic, the festive cheer and joy of shopping is once again tangible with the re-opening of shopping malls and re-booting of economies. Delivering an excellent customer experience will be key for retailers to be successful in the new normal. Many fast-moving consumer goods (FMCG), apparel and lifestyle companies are advancing their festive planning and promotions in anticipation of robust sales in the last quarter. In fact, most FMCG companies and retailers said festive-season offers have increased by <a href=\\"https://economictimes.indiatimes.com/industry/cons-products/fmcg/hoping-its-a-festival-of-festivals-cos-rush-to-stock-shelves-early/articleshow/85575603.cms?from=mdr\\" rel=\\"nofollow\\" target=\\"_blank\\">8-10%</a> across physical and online retail compared to the same period last year. \\n\\nResearch shows that 82.5% of retail sales still take place in-store, and <a href=\\"https://www.financialexpress.com/industry/sme/msme-eodb-festive-season-what-covid-hardened-msmes-small-retailers-expect-this-year-vis-a-vis-last-year/2326625/\\" rel=\\"nofollow\\" target=\\"_blank\\">66% of customers</a> prefer to shop in physical stores. This is especially true in the jewellery industry, where jewellers at Zaveri Bazaar Mumbai are experiencing a heightened level of excitement as customers return to buy gold for the upcoming Diwali.\\n\\n## New Era of Experiential Retail\\n\\nAs technology becomes increasingly integrated into consumers’ lifestyles, leveraging digital integration to take shoppers’ experiences beyond what happens in-store has become increasingly crucial. Introducing digital signage solutions has been integral in helping brands to provide a holistic retail experience that aligns with the evolving needs of today’s omnichannel consumer.\\n\\nToday, experiential retail is the key strategy to accelerate purchases, increase customer satisfaction and boost brand loyalty. Hence, many retailers have capitalised on [innovative digital signage solutions](https://www.scala.com/in/concepts/ \\"Innovative digital signage solutions\\") to create an immersive and memorable shopping experience.\\n\\nDigital signage enables brands to offer a personalised experience by analysing critical customer data and featuring targeted messages according to audience personas. In addition, interactive digital signage solutions such as self-service kiosks, digital fitting room assistants, digital shelf talkers and self-checkouts increases engagement. \\n\\n![Digital display screen for Retail](//images.contentful.com/lx4pzcb22oh0/2M6gnx8N2kJwPF1z4UfkMN/ccebfb5c083c535c4552038701d18d38/Digital-display-screen-for-Retail.jpg)\\n\\n## Digital Signage Boost Sales\\n\\nThis festive season, retailers are seeking new ways to captivate attention and engage with their target audience at every customer touch point to boost sales. \\n\\nLet’s discuss how digital signage can help retailers in their festive promotions: \\n\\n__- Increase Footfall:__  Research shows that outdoor digital signage is more attractive and more noticeable than static signage. Digital signage captures 400% more views than static signage. Simply put, outdoor digital advertising is better than printed signage at turning passers-by into customers. It helps your business stand out in busy retail environments and helps to drive footfall.\\n\\n__- Capture Attention:__ High definition festive visuals with targeted messages create a powerful visual impact. Digital screens featuring eye-catching visuals and videos are much more effective in captivating attention and informing customers about new arrivals, limited time deals and more.\\n\\n__- Easy Wayfinding:__ Navigating large malls during Diwali rush hours can be stressful for shoppers. Deploy interactive wayfinding kiosks to direct shoppers to their desired location and provide useful location information such as the nearest washroom or coffee shop.\\n\\n![Wayfinder digital signage for Retail](//images.contentful.com/lx4pzcb22oh0/2S1EQP2KZJMaeyuPmqm4Dk/d0336a396aaed70d9b34855307f84650/Wayfinder.jpg)\\n\\n__- Increase Revenue:__ Retailers can leverage digital signage to run targeted advertising campaigns and cross-sell/upsell their products to customers during Diwali. A digital shelf talker that features detailed product information and offers product reviews also helps to accelerate purchase decisions and drive revenue.\\n\\n__- Build Trust:__ Brands can use digital signage to display safety messages and Diwali precautions to build a positive brand image amongst shoppers. Dynamic signage with personalised greetings at the entry and exit points can also add a pleasant touch.\\n\\n### Scala’s Digital Signage Solutions for Retail\\n\\n__- Digital Lookbook —__ Deliver enticing content in an interactive format and target customers with flexible content integration.\\n\\n__- Storefront LEDs —__ Capture attention and spark the curiosity of potential customers outside your store with enticing imagery and videos.\\n\\n__- Digital Standee —__ Utilise open spaces to become engaging advertisement outlets with vivid visuals and videos. Enhance the shopping experience with touchscreen displays.\\n\\n__- Video Wall —__ High definition video walls are a fantastic way to attract attention; perfect for relaying information to your target audience and broadcast all types of media.\\n\\n__- Touch Kiosk —__ Placing a touch kiosk at the store entrance encourages potential customers to interact with your store before entering through attractive and informative touchscreens.\\n\\n__- Window Display —__ Visually attractive window displays allow brands to showcase their bestsellers and lucrative offers. This captures customer attention and increases the likelihood of a purchase.\\n\\nScala provides effective and reliable __digital signage solutions for retail stores__. Make this Diwali special for your customers by deploying Scala’s digital signage solutions in your stores. Find out more [today](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","sg":"## Retailers Prepare for Diwali\\n\\nDiwali is one of the most celebrated festivals in India. Despite the ongoing pandemic, the festive cheer and joy of shopping is once again tangible with the re-opening of shopping malls and re-booting of economies. Delivering an excellent customer experience will be key for retailers to be successful in the new normal. Many fast-moving consumer goods (FMCG), apparel and lifestyle companies are advancing their festive planning and promotions in anticipation of robust sales in the last quarter. In fact, most FMCG companies and retailers said festive-season offers have increased by <a href=\\"https://economictimes.indiatimes.com/industry/cons-products/fmcg/hoping-its-a-festival-of-festivals-cos-rush-to-stock-shelves-early/articleshow/85575603.cms?from=mdr\\" rel=\\"nofollow\\" target=\\"_blank\\">8-10%</a> across physical and online retail compared to the same period last year. \\n\\nResearch shows that 82.5% of retail sales still take place in-store, and <a href=\\"https://www.financialexpress.com/industry/sme/msme-eodb-festive-season-what-covid-hardened-msmes-small-retailers-expect-this-year-vis-a-vis-last-year/2326625/\\" rel=\\"nofollow\\" target=\\"_blank\\">66% of customers</a> prefer to shop in physical stores. This is especially true in the jewellery industry, where jewellers at Zaveri Bazaar Mumbai are experiencing a heightened level of excitement as customers return to buy gold for the upcoming Diwali.\\n\\n## New Era of Experiential Retail\\n\\nAs technology becomes increasingly integrated into consumers’ lifestyles, leveraging digital integration to take shoppers’ experiences beyond what happens in-store has become increasingly crucial. Introducing digital signage solutions has been integral in helping brands to provide a holistic retail experience that aligns with the evolving needs of today’s omnichannel consumer.\\n\\nToday, experiential retail is the key strategy to accelerate purchases, increase customer satisfaction and boost brand loyalty. Hence, many retailers have capitalised on [innovative digital signage solutions](https://www.scala.com/sg/concepts/ \\"Innovative digital signage solutions\\") to create an immersive and memorable shopping experience.\\n\\nDigital signage enables brands to offer a personalised experience by analysing critical customer data and featuring targeted messages according to audience personas. In addition, interactive digital signage solutions such as self-service kiosks, digital fitting room assistants, digital shelf talkers and self-checkouts increases engagement. \\n\\n![Digital display screen for Retail](//images.contentful.com/lx4pzcb22oh0/2M6gnx8N2kJwPF1z4UfkMN/ccebfb5c083c535c4552038701d18d38/Digital-display-screen-for-Retail.jpg)\\n\\n## Digital Signage Boost Sales\\n\\nThis festive season, retailers are seeking new ways to captivate attention and engage with their target audience at every customer touch point to boost sales. \\n\\nLet’s discuss how digital signage can help retailers in their festive promotions: \\n\\n__- Increase Footfall:__  Research shows that outdoor digital signage is more attractive and more noticeable than static signage. Digital signage captures 400% more views than static signage. Simply put, outdoor digital advertising is better than printed signage at turning passers-by into customers. It helps your business stand out in busy retail environments and helps to drive footfall.\\n\\n__- Capture Attention:__ High definition festive visuals with targeted messages create a powerful visual impact. Digital screens featuring eye-catching visuals and videos are much more effective in captivating attention and informing customers about new arrivals, limited time deals and more.\\n\\n__- Easy Wayfinding:__ Navigating large malls during Diwali rush hours can be stressful for shoppers. Deploy interactive wayfinding kiosks to direct shoppers to their desired location and provide useful location information such as the nearest washroom or coffee shop.\\n\\n![Wayfinder digital signage for Retail](//images.contentful.com/lx4pzcb22oh0/2S1EQP2KZJMaeyuPmqm4Dk/d0336a396aaed70d9b34855307f84650/Wayfinder.jpg)\\n\\n__- Increase Revenue:__ Retailers can leverage digital signage to run targeted advertising campaigns and cross-sell/upsell their products to customers during Diwali. A digital shelf talker that features detailed product information and offers product reviews also helps to accelerate purchase decisions and drive revenue.\\n\\n__- Build Trust:__ Brands can use digital signage to display safety messages and Diwali precautions to build a positive brand image amongst shoppers. Dynamic signage with personalised greetings at the entry and exit points can also add a pleasant touch.\\n\\n### Scala’s Digital Signage Solutions for Retail\\n\\n__- Digital Lookbook —__ Deliver enticing content in an interactive format and target customers with flexible content integration.\\n\\n__- Storefront LEDs —__ Capture attention and spark the curiosity of potential customers outside your store with enticing imagery and videos.\\n\\n__- Digital Standee —__ Utilise open spaces to become engaging advertisement outlets with vivid visuals and videos. Enhance the shopping experience with touchscreen displays.\\n\\n__- Video Wall —__ High definition video walls are a fantastic way to attract attention; perfect for relaying information to your target audience and broadcast all types of media.\\n\\n__- Touch Kiosk —__ Placing a touch kiosk at the store entrance encourages potential customers to interact with your store before entering through attractive and informative touchscreens.\\n\\n__- Window Display —__ Visually attractive window displays allow brands to showcase their bestsellers and lucrative offers. This captures customer attention and increases the likelihood of a purchase.\\n\\nScala provides effective and reliable __digital signage solutions for retail stores__. Make this Diwali special for your customers by deploying Scala’s digital signage solutions in your stores. Find out more [today](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"94aQMZfWSx4udxMmLCoa1"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"0l7lplmU1offiwH3DxDvT","type":"Entry","createdAt":"2020-09-02T13:40:40.261Z","updatedAt":"2022-03-21T10:24:44.452Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"An Interview with Harry Horn, What\'s In Store For Digital Signage In 2020 And Beyond?"},"slug":{"en-US":"an-interview-with-harry-horn-what-s-in-store-for-digital-signage-in-2020-and-beyond","ja":"an-interview-with-harry-horn-what-s-in-store-for-digital-signage-in-2020-and-beyond"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"startDate":{"en-US":"2020-09-08T00:00+02:00"},"type":{"en-US":"Blog"},"description":{"en-US":"According to [CKH IOD](https://www.ckhiod.com/), the digital signage market is poised for substantial growth in the next five years with the retail sector leading the charge in adopting this technology. CKH’s customised solutions are designed to ensure businesses can adapt smoothly and quickly to radical shifts and market opportunities while delivering value to your customers in new and exciting ways. CKH asked our very own Harry Horn, VP Marketing Global and GM EMEA - Scala - STRATACACHE, with his expertise in digital signage, marketing technology and retail, to weigh in on retail challenges, trends, customer experience and the impact technology and digital signage will have on retail in the near future. \\n\\n“The good thing about the challenges retailers are facing specific to COVID-19 is that the technology is available now to immediately help with new challenges — including reopening, keeping staff and shoppers safe, distancing and [occupancy management](https://www.walkbase.com/solutions/intellicount/). Before the pandemic, digital signs were proving effective for personalising in-store experiences and driving in-store relevance; now they can be used as a way of informing shoppers of safety measures while in the store, which in turn promotes loyalty,” said Harry.\\n\\nBeyond impacts of the pandemic on the retail industry, CKH asks Harry about digital signage solution innovations, the customer journey and technological advances to expect to benefit retailers in the next five years.\\n\\n“In the future – and it is happening to a certain extent now – floor space will get smaller and occupancy management tools will be in place. Digital signs are going to inform and be increasingly personalised. Products that are low in emotion, such as windscreen wipers for example, will be replaced with smart interactive solutions where you can search and order the right wipers for your car. These will then be either put in a locker and delivered to your home or to a curbside pick-up location. In the US, curbside pick-up is proving extremely popular. Retailers started adjusting to a curbside pick-up model when store closures were forced, and we see a growing opportunity for the technology now that retailers have begun to implement this model,” said Harry.\\n\\nSo, how do retailers prepare to change their physical store environments in the next five years? It might seem like a daunting task, but retailers need to know that to be competitive in the retail space in the next 10 years, they are going to have to adopt digital signage and marketing technology.\\n\\n“It will become more of a commodity and a necessity. Consumers will get used to the technology and will demand it from retailers. Right now, there is a good deal of scaling going on – some brands get it and jump aboard faster than others, while some retailers lag behind. Since the global pandemic began, many retailers had to implement more digital signage solutions to communicate with their customers in a safe way. To be competitive they will need to adopt the technology,” said Harry. \\n\\n__Read the full interview, including insights from CKH IOD, here:__ https://insights.ckhiod.com/insights/what\'s-in-store-for-digital-signage-in-2020-and-beyond?hs_preview=WVEaaajP-31320967581"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1iTkwJitSWyKhtS4PT6D1f"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Rk4W6IjuBkiIZDjFQ9ifW","type":"Entry","createdAt":"2019-08-30T15:31:57.259Z","updatedAt":"2022-03-21T10:22:39.048Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Marketing Technology on Display at The Retail Asia Expo in Hong Kong"},"slug":{"en-US":"stratacache-marketing-technology-on-display-at-the-retail-asia-expo-in-hong-kong","ja":"stratacache-marketing-technology-on-display-at-the-retail-asia-expo-in-hong-kong"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gq2GRzEP5PXYBzF2OVI4r"}}},"startDate":{"en-US":"2018-06-07T00:00-04:00"},"type":{"en-US":"News"},"description":{"au":"DAYTON, OH — 7 June 2018 — The STRATACACHE family of digital media/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth — interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region’s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.\\n\\n“This year at Retail Asia Expo, we’re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,” said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. “Scala has a long history of success in [digital signage networks](https://www.scala.com/au/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE’s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.”\\n\\nWalkbase, STRATACACHE’s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors’ interactions with the solutions on display.\\n\\nHighlighted solutions in booth B01 include:\\nScala-branded hardware solutions – Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our [Scala Content Accelerator](https://www.scala.com/au/products/hardware/scala-content-accelerator/) multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\nDigital menu boards and ordering kiosks – Ordering is fun and convenient with our interactive café solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer’s own photo appears on large format digital displays.\\n\\nLIFT upsell activation platform – LIFT’s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n\\nShopping mall wayfinder — Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.\\n\\nAdditional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.\\n\\nLearn more about these retail solutions and more at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\") and [www.scala.com](https://www.scala.com. \\"www.scala.com.\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"DAYTON, OH — 7 June 2018 — The STRATACACHE family of digital media/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth — interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region’s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.\\n\\n“This year at Retail Asia Expo, we’re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,” said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. “Scala has a long history of success in digital signage networks in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE’s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.”\\n\\nWalkbase, STRATACACHE’s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors’ interactions with the solutions on display.\\n\\nHighlighted solutions in booth B01 include:\\nScala-branded hardware solutions – Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our Scala Content Accelerator multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\nDigital menu boards and ordering kiosks – Ordering is fun and convenient with our interactive café solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer’s own photo appears on large format digital displays.\\n\\nLIFT upsell activation platform – LIFT’s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n\\nShopping mall wayfinder — Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.\\n\\nAdditional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.\\n\\nLearn more about these retail solutions and more at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\") and [www.scala.com](https://www.scala.com. \\"www.scala.com.\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"DAYTON, OH — 7 June 2018 — The STRATACACHE family of digital media/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth — interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region’s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.\\n\\n“This year at Retail Asia Expo, we’re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,” said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. “Scala has a long history of success in [digital signage networks](https://www.scala.com/in/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE’s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.”\\n\\nWalkbase, STRATACACHE’s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors’ interactions with the solutions on display.\\n\\nHighlighted solutions in booth B01 include:\\nScala-branded hardware solutions – Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our [Scala Content Accelerator](https://www.scala.com/in/products/hardware/scala-content-accelerator/) multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\nDigital menu boards and ordering kiosks – Ordering is fun and convenient with our interactive café solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer’s own photo appears on large format digital displays.\\n\\nLIFT upsell activation platform – LIFT’s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n\\nShopping mall wayfinder — Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.\\n\\nAdditional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.\\n\\nLearn more about these retail solutions and more at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\") and [www.scala.com](https://www.scala.com. \\"www.scala.com.\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"DAYTON, OH — 7 June 2018 — The STRATACACHE family of digital media/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth — interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region’s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.\\n\\n“This year at Retail Asia Expo, we’re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,” said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. “Scala has a long history of success in [digital signage networks](https://www.scala.com/sg/casestudies/scala-solution-powers-460-screens-for-leading-cinema-chain-formula-kino/) in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE’s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.”\\n\\nWalkbase, STRATACACHE’s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors’ interactions with the solutions on display.\\n\\nHighlighted solutions in booth B01 include:\\nScala-branded hardware solutions – Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our [Scala Content Accelerator](https://www.scala.com/sg/products/hardware/scala-content-accelerator/) multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\nDigital menu boards and ordering kiosks – Ordering is fun and convenient with our interactive café solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer’s own photo appears on large format digital displays.\\n\\nLIFT upsell activation platform – LIFT’s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.\\n\\nShopping mall wayfinder — Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.\\n\\nAdditional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.\\n\\nLearn more about these retail solutions and more at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\") and [www.scala.com](https://www.scala.com. \\"www.scala.com.\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7tcBowS9jtnJOyLOZdOA3u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"624lfev5KVNoR274xNhv1T","type":"Entry","createdAt":"2020-07-20T13:42:37.429Z","updatedAt":"2022-03-21T10:21:19.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":19,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Basic-Fit Extends European Reach of \'\'Virtual Fitness\'\' Digital Signage Network"},"slug":{"en-US":"basic-fit-extends-european-reach-of-virtual-fitness-digital-signage-network","ja":"basic-fit-extends-european-reach-of-virtual-fitness-digital-signage-network"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5UjyLvr5i70PfO5Udn9RKi"}}},"startDate":{"en-US":"2020-07-21T09:00+02:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Basic-Fit Extends European Reach of \'\'Virtual Fitness\'\' Digital Signage Network"},"description":{"au":"SITTARD, The Netherlands — 21 July 2020 —  Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.\\n\\nThe [Virtual Fitness](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) Experience offers live, virtual group lessons to provide an immersive exercise experience and uses [Scala software ](https://www.scala.com/au/products/software/)to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.\\n\\n\\"The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,\\" said Harry Horn, GM EMEA & VP Marketing Global of Scala.\\n\\n“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.\\n\\nLearn more at: [www.scala.com/casestudies](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/ \\"Case Study Basic-Fit\\")\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","en-US":"SITTARD, The Netherlands — 21 July 2020 —  Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.\\n\\nThe Virtual Fitness Experience offers live, virtual group lessons to provide an immersive exercise experience and uses Scala software to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.\\n \\n\\"The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,\\" said Harry Horn, GM EMEA & VP Marketing Global of Scala.\\n\\n \\n“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.\\n\\n\\nLearn more at: [www.scala.com/casestudies](https://www.scala.com/en/casestudies/creating-a-virtual-fitness-experience-with-advanced-marketing-technology/ \\"Case Study Basic-Fit\\")\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","in":"SITTARD, The Netherlands — 21 July 2020 —  Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.\\n\\nThe [Virtual Fitness](https://www.scala.com/in/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) Experience offers live, virtual group lessons to provide an immersive exercise experience and uses [Scala software ](https://www.scala.com/in/products/software/)to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.\\n\\n\\"The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,\\" said Harry Horn, GM EMEA & VP Marketing Global of Scala.\\n\\n“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.\\n\\nLearn more at: [www.scala.com/casestudies](https://www.scala.com/in/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/ \\"Case Study Basic-Fit\\")\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.","sg":"SITTARD, The Netherlands — 21 July 2020 —  Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.\\n\\nThe [Virtual Fitness](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) Experience offers live, virtual group lessons to provide an immersive exercise experience and uses [Scala software ](https://www.scala.com/sg/products/software/)to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.\\n\\n\\"The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,\\" said Harry Horn, GM EMEA & VP Marketing Global of Scala.\\n\\n“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.\\n\\nLearn more at: [www.scala.com/casestudies](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/ \\"Case Study Basic-Fit\\")\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7Jwg2NHXkYgRZZhlfdVldp"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Saqvmgc7A9ceLIZvuKX9r","type":"Entry","createdAt":"2019-08-26T17:34:50.103Z","updatedAt":"2022-03-21T10:17:58.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces the Release of Scala Enterprise 11.07"},"slug":{"en-US":"scala-announces-the-release-of-scala-enterprise-11-07","ja":"scala-announces-the-release-of-scala-enterprise-11-07"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Ysb8yp7ZxH8sjh4uBYNmh"}}},"startDate":{"en-US":"2019-04-11T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"MALVERN, PA, US—April 11, 2019— Scala today announced the latest release of its core digital signage platform, Scala Enterprise version 11.07, featuring bolstered software security. Scala, part of the STRATACACHE family of marketing technology companies, has focused on improved security enhancements with version 11.07, including enabling authentication using single sign-on (SSO) and secure password enforcement through stricter policies. This release also introduces four new umbrella features for Content Manager, Scala’s content scheduling and management platform, as well as more than 50 additional enhancements.\\n\\nKey security enhancements for Scala Enterprise 11.07 include:\\n\\n- Support for SAML 2.0 and ADFS 4.0 based single sign-on (SSO) for one-click access for enterprise users\\n- Enable password policies including required length, strength and duration to mitigate the risk of unauthorized access\\n- Use IP whitelists to create and manage lists of trusted IP addresses\\n\\nScala Content Manager updates include:\\n\\n- Enhanced Workgroup settings for increased security and compliance\\n- Support for MSSQL 2016\\n- Applied third-party security updates\\n\\n“Scala has progressively put security at the forefront of our priorities, which is evident with the release of Scala Enterprise 11.07,” said Joe Sullivan, Scala COO. “Globally, we have an increased focus on security related features. We’re taking actions to be proactive in mitigating vulnerability, safeguarding products and systems, and increasing security measures across the board.”\\n\\nScala Enterprise 11.07 is available at [Scala.com/updates](https://license.scala.com/downloadcenter/ \\"Scala.com/updates\\") for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HMZeEtYW6rW1hcqRM0c9n"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2BIqTjqx6SuqCwwgzYHtz2","type":"Entry","createdAt":"2020-02-12T15:22:31.941Z","updatedAt":"2022-03-21T10:15:10.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Demonstrate Smart Stores to Level the Playing Field with Online Competition at EuroShop 2020"},"slug":{"en-US":"scala-to-demonstrate-smart-stores-to-level-the-playing-field-with-online-competition-at-euroshop-2020","ja":"scala-to-demonstrate-smart-stores-to-level-the-playing-field-with-online-competition-at-euroshop-2020"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5vlB1Q0iXDgRSEPzK7Jju0"}}},"startDate":{"en-US":"2020-02-13T09:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"SITTARD, NETHERLANDS —February 13, 2020—Scala today announced that customer experiences on display at EuroShop will focus on creating smart stores, delivering retail transformation and exceptional customer journeys in the store. Scala, part of the STRATACACHE family of marketing technology companies, focused on delivering the same convenience and personalization found online in the store, and leveraged the hardware, software and retail expertise found across the STRATACACHE family to design and build innovative shopping experiences. Scala can be found in booth A01 in hall 6 at EuroShop 2020, being held 16-20 February in Düsseldorf, Germany.\\n \\nScala’s retail concepts address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. Scala retail experts will also demonstrate how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.\\n \\n“Recent surveys show that the customer demand for a ‘start anywhere, finish anywhere’ approach is critical in choosing the retailer they favor,” says Harry Horn, General Manager EMEA for Scala. “These so called ‘shared cart across channels services’ are important pillars for a truly holistic shopper experience, combining both online with offline channels and the ability to pick click and collect, or choose in-store and home-deliver on a per product basis, enabling fully personalized shopping preferences. Scala fully acknowledges these needs and trends for innovative retailers and brands. We build our offerings around these shopper needs.”\\n \\nBooth demonstrations and discussions will include: \\n·      Delivering an interactive shopping in the store\\n·      Personalized end-to-end shopping experiences\\n·      Understanding floor operations and customer behavior \\n·      Interactive product discovery and ad network monetization solutions\\n·      Strategies to increase sales and reduce labor and material waste\\n·      Innovative, automated queuing and pick-up\\n \\nManolo Alamagro, managing partner of STRATACACHE’s retail consultancy division Q Division, will be speaking this year on the Retail Technology Stage in hall 6. This session will be held 18 Feb at 16:00 and will help brands + retailers look outside their own industry for new opportunities in disruptive innovation. \\n \\nGet full details on Scala’s EuroShop booth at https://www.scala.com/en/events/euroshop-2020/.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at www.scala.com, on Twitter @ScalaInc or on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6fITreBuJNLZDbKkoxjXm1"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3p5uMEjg7zOj7ZdWaK974x","type":"Entry","createdAt":"2021-02-09T12:54:35.227Z","updatedAt":"2022-03-21T10:11:38.557Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways In-store Tablets Can Transform the Retail Experience"},"slug":{"en-US":"5-ways-in-store-tablets-can-transform-the-retail-experience","ja":"5-ways-in-store-tablets-can-transform-the-retail-experience"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ahnsc1tGVqAzEn8vHmHnb"}}},"startDate":{"en-US":"2021-02-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"au":"Blog written by Esther Chew","en-US":"Blog written by Esther Chew","in":"Blog written by Esther Chew","sg":"Blog written by Esther Chew"},"description":{"au":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","en-US":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","in":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>","sg":"Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.\\n\\n## Elevate the customer experience with Retail POS Tablets \\n\\nIn particular, let us now examine how __[retail POS tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ can help transform the customer experience.\\n\\n### 1.\\tPromote personalization and interactivity\\n\\nRetail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.\\n\\nIn addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.\\n\\n### 2.\\tTailor messaging for different target audience\\n\\nTablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.\\n\\n### 3.\\tLeverage customer data to drive personalisation\\n\\nTablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.\\n\\n### 4.\\tQuick and Easy Checkout\\n\\nRetailers who are using retail POS tablets for checkout appreciate their multi-functionality.  They can accommodate inventory checking, ordering, product information and even sales associate training.\\n\\nWith a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.\\n\\n### 5.\\tIncrease customer engagement and dwell time\\n\\nTablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.\\n\\nWhen utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.\\n\\n### Conclusion\\n\\nMobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.\\n\\nSTRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.\\n\\nFurther delight your customers with Scala’s latest __[LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)__ that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce\\" rel=\\"nofollow\\" target=\\"_blank\\">https://retailtouchpoints.com/features/executive-viewpoints/5-ways-to-use-tablets-for-in-store-commerce</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ZPSaaPp6EciUJxtsFOlwa"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7lu7uWxGcsdalvt470Yoyn","type":"Entry","createdAt":"2019-08-30T17:13:55.253Z","updatedAt":"2022-03-21T10:06:37.128Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Promotes Manish Kumar to Senior Vice President and Managing Director of Asia-­Pacific Operations"},"slug":{"en-US":"stratacache-promotes-manish-kumar-to-senior-vice-president-and-managing-director-of-asia-pacific-operations","ja":"stratacache-promotes-manish-kumar-to-senior-vice-president-and-managing-director-of-asia-pacific-operations"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2paFPOVAuDy9J1FmYh8Fga"}}},"startDate":{"en-US":"2018-04-17T00:00-04:00"},"type":{"en-US":"News"},"description":{"au":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia-­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for [personalized shopper interaction](https://www.scala.com/au/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/). Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com ","en-US":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia-­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia-­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for [personalized shopper interaction](https://www.scala.com/in/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/). Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com ","sg":"DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia-­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  \\n\\nEarlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.\\n\\n“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth in intelligent visual and consumer engagement solutions,” said Chris Riegel, CEO of the STRATACACHE family of companies.\\n\\nKumar first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India.\\n\\nPossessing a Masters of Project Management and Masters of Technology Management from the Australian National University, coupled with an MBA in Marketing, Manish has an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was Vice President at ContentKeeper Technologies, a global leader in innovative, enterprise internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for [personalized shopper interaction](https://www.scala.com/sg/casestudies/posnania-shopping-center-opens-with-a-revolutionary-digital-signage-system/). Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7tcBowS9jtnJOyLOZdOA3u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Jt4faJXX06jesrbLafYgx","type":"Entry","createdAt":"2020-10-08T14:35:16.934Z","updatedAt":"2022-03-21T10:04:45.079Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"X2O Media and Executive Education HEC Montréal Partner to Launch an Immersive X2O Virtual Classroom"},"slug":{"en-US":"x2o-media-and-executive-education-hec-montreal-partner-to-launch-an-immersive-x2o-virtual-classroom","ja":"x2o-media-and-executive-education-hec-montreal-partner-to-launch-an-immersive-x2o-virtual-classroom"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1mXvRr5zBF8QeddyI5TVGu"}}},"startDate":{"en-US":"2020-10-08T00:00+02:00"},"type":{"en-US":"News"},"description":{"au":"MONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher [education](https://www.scala.com/au/industries/education/) and [corporate communications](https://www.scala.com/au/industries/corporate-communications/). Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit [our website](https://www.x2omedia.com/virtual-classroom) for more information about the benefits of the X2O Virtual Classroom.\\n\\n## About X2O Media\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at [sales@x2omedia.com](mailto:sales@x2omedia.com) and follow X2O Media updates on [LinkedIn](https://www.linkedin.com/company/x2o_media/?viewAsMember=true), [Facebook](https://www.facebook.com/x2omedia) and [Twitter](https://twitter.com/X2Omedia)\\n\\n## About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/) on [LinkedIn ](https://www.linkedin.com/company/stratacache/)and [Twitter](https://twitter.com/STRATACACHE).\\n\\n## About Executive Education HEC Montréal\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at [executiveeducation@hec.ca](mailto:executiveeducation@hec.ca) and follow us on [LinkedIn](https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/) and [Facebook](https://www.facebook.com/HECMontreal/).\\n\\n## Media Contact\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n[apoley@stratacache.com](mailto:apoley@stratacache.com)","en-US":"MONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher education and corporate communications. Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit [our website](https://www.x2omedia.com/virtual-classroom) for more information about the benefits of the X2O Virtual Classroom.\\n\\n## About X2O Media\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at [sales@x2omedia.com](mailto:sales@x2omedia.com) and follow X2O Media updates on [LinkedIn](https://www.linkedin.com/company/x2o_media/?viewAsMember=true), [Facebook](https://www.facebook.com/x2omedia) and [Twitter](https://twitter.com/X2Omedia)\\n\\n## About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/) on [LinkedIn ](https://www.linkedin.com/company/stratacache/)and [Twitter](https://twitter.com/STRATACACHE).\\n\\n## About Executive Education HEC Montréal\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at [executiveeducation@hec.ca](mailto:executiveeducation@hec.ca) and follow us on [LinkedIn](https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/) and [Facebook](https://www.facebook.com/HECMontreal/).\\n\\n## Media Contact\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n[apoley@stratacache.com](mailto:apoley@stratacache.com)","in":"MONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher [education](https://www.scala.com/in/industries/education/) and [corporate communications](https://www.scala.com/in/industries/corporate-communications/). Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit [our website](https://www.x2omedia.com/virtual-classroom) for more information about the benefits of the X2O Virtual Classroom.\\n\\n## About X2O Media\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at [sales@x2omedia.com](mailto:sales@x2omedia.com) and follow X2O Media updates on [LinkedIn](https://www.linkedin.com/company/x2o_media/?viewAsMember=true), [Facebook](https://www.facebook.com/x2omedia) and [Twitter](https://twitter.com/X2Omedia)\\n\\n## About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/) on [LinkedIn ](https://www.linkedin.com/company/stratacache/)and [Twitter](https://twitter.com/STRATACACHE).\\n\\n## About Executive Education HEC Montréal\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at [executiveeducation@hec.ca](mailto:executiveeducation@hec.ca) and follow us on [LinkedIn](https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/) and [Facebook](https://www.facebook.com/HECMontreal/).\\n\\n## Media Contact\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n[apoley@stratacache.com](mailto:apoley@stratacache.com)","sg":"MONTRÉAL— October 8, 2020—X2O Media, global provider of virtual collaboration technology for education and enterprise, today announced the launch of its first installation of the [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) in Canada. Executive Education HEC Montréal has selected X2O Media to provide an immersive virtual classroom for the renowned business school to deliver engaging online courses for its Executive Education program. X2O Media, part of the STRATACACHE family of technology companies, collaborated with AV-integration partner CBCI Telecom, a trusted advisor of video conferencing solutions, to install a purpose-built hybrid virtual classroom that replicates the energy and one-to-one interaction of an in-class lecture.\\n\\nThe [X2O Virtual Classroom](https://www.x2omedia.com/virtual-classroom) allows the Executive Education faculty of experts to expand their curriculum and provide a highly engaging learning experience for participants located around the world. The result is a lecture that is collaborative, setting the stage for the dynamic exchanges of ideas for an enriching diversity of viewpoints comparable to a physical classroom. Serge Lafrance, Director of Executive Education HEC Montréal said, “Unlike a typical video conferencing solution, the X2O Virtual Classroom is as close as you will get to being there. Our participants have embraced the X2O platform as an effective way to provide an unparalleled learning experience.”\\n\\n“We are excited to be partnering with Executive Education HEC Montréal to help them build the classroom of the future. Their investment in X2O Media virtual classroom technology confirms that engagement is an important factor in the quality of the remote learning experience for both their students and the professors. The X2O Virtual Classroom is designed to create a real-time and engaging environment for improved online learning success,” said Mansour Brek, President of X2O Media.\\n\\nX2O Media’s next-generation collaboration technology has helped institutions like HEC Montréal set a new standard to bridge the global online learning community in higher [education](https://www.scala.com/sg/industries/education/) and [corporate communications](https://www.scala.com/sg/industries/corporate-communications/). Technological features such as high-definition video, directional audio, true content sharing, collaboration, break-out groups and a suite of integrated tools provide online collaborators an unparalleled experience.\\n\\nVisit [our website](https://www.x2omedia.com/virtual-classroom) for more information about the benefits of the X2O Virtual Classroom.\\n\\n## About X2O Media\\nX2O Media provides technology and services to build virtual classroom solutions for higher education and corporate learning centers across the globe. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises and universities engage with their employees and students bringing them virtually together. By extending standard learning-environment technology, X2O Media’s next generation solutions reduce costs, drive safety and deliver a unique learning experience with real-time engagement that enables remote users to participate in everything that is taking place within the live classroom. X2O Media, part of the STRATACACHE family of marketing technology companies, is headquartered in Montréal. For more information, contact X2O Media at [sales@x2omedia.com](mailto:sales@x2omedia.com) and follow X2O Media updates on [LinkedIn](https://www.linkedin.com/company/x2o_media/?viewAsMember=true), [Facebook](https://www.facebook.com/x2omedia) and [Twitter](https://twitter.com/X2Omedia)\\n\\n## About STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/) on [LinkedIn ](https://www.linkedin.com/company/stratacache/)and [Twitter](https://twitter.com/STRATACACHE).\\n\\n## About Executive Education HEC Montréal\\nFor over 60 years, HEC Montréal Executive Education has been training individuals and organizations from here and abroad, in the development of professionals, executives and mangers’ business skills. As part of HEC Montréal’s internationally recognized business school, we offer over 90 customisable short workshops and, every year we boost the careers of more than 7000 leaders and foster the growth of 450 organizations of all sizes and sectors. For more information, contact us at [executiveeducation@hec.ca](mailto:executiveeducation@hec.ca) and follow us on [LinkedIn](https://www.linkedin.com/company/ecole-des-dirigeants-hec-montreal/) and [Facebook](https://www.facebook.com/HECMontreal/).\\n\\n## Media Contact\\nAndrea Poley\\nGlobal Communications Manager\\nSTRATACACHE\\n[apoley@stratacache.com](mailto:apoley@stratacache.com)"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ah7ZtegcUWjCXNDM4UBDz"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1pJt8Efh3twLhAGGW2wicm","type":"Entry","createdAt":"2021-01-15T10:47:29.946Z","updatedAt":"2022-03-21T09:51:26.531Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Click & Collect Solutions"},"slug":{"en-US":"click-and-collect-solutions","ja":"click-and-collect-solutions"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55WKkgPehyoMpxlDP6rwIB"}}},"startDate":{"en-US":"2021-01-15T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"The Scottish Government has limited click & collect to stores selling essential items. They have also asked that all retailers offering click & collect services ensure that times for customer collection are staggered and that all pick ups are done outside. Hospitality has also been handed additional restrictions with takeaways now only available for pick up outside. Elsewhere in the UK, John Lewis was the first to decide to suspend collections from its own stores (although collection will still be available from branches of Waitrose) with JD Sports, Joules, Fat Face and Topshop also announcing restrictions to their click & collect offering this weekend. \\n\\nBoth the actions by the Scottish Government and retailers are efforts to limit human contact as people wait in queues for pick up. Currently there are no plans for Westminster to evoke similar measures but I wouldn’t be surprised if more big-brand retail, especially those with branches north of the border, adjust their click & collect service, relying on post offices and newsagents or offering exterior pick up as well as specific time slots where possible. \\n\\nBusinesses have had a lot to wrangle in time for the new Scottish regulations coming into action. Those businesses at scale or who are based within a shopping centre and may not have easy access to an exterior will find the fast deadline a particular challenge. So will retailers decide not to offer click & collect and instead stick strictly to delivery? Possibly in the short term but click & collect is too important a proposition to be removed for long. In 2019, GlobalData research estimated that click & collect would be worth £9.8 billion by 2023. Last week, Tesco announced that the week of the 9th of January saw the grocer beat their all-time previous records for click & collect. The ability to be able to order online and collect in store or via a locker has become assumed by shoppers who want a “[start anywhere, finish anywhere experience](https://www.scala.com/en/about/blogs/start-anywhere-finish-anywhere/ \\"Blog Harry - Start Anywhere, Finish Anywhere\\"),” while stores, in non-Covid times, can use click & collect to increase footfall and potentially make incremental sales. \\n\\nAt Scala, we recognise the importance of click & collect for consumers as well as business and are exploring the ways in which click & collect can be adapted to suit different stores, circumstances and customer needs. One of my favourite spins on traditional collection is a parking lot activation model activation where, using a mix of personal devices, digital signage and shop devices, customers can drive into a car park, be directed to a spot and then, after having their order and identity verified have their order placed directly into the boot of their car, minimising contact for both customers and staff. \\n\\nParking lot activation is just one of the tools that Scala has in its kit. We’re happy to talk to retailers impacted by the Scottish Government’s latest measures or to anyone curious about the future of click & collect and how Scala solutions can help reduce waste and grow business.\\n\\n-- \\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2mEGBELO3L6x9x7MTfDnEu"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5XcgRe9Selg5EmtnbT6S8J"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JG3925XkqKblpT2YGMYEH","type":"Entry","createdAt":"2019-08-26T17:58:57.131Z","updatedAt":"2022-03-21T09:42:57.539Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE To Show Full Scope of Advanced Audience Engagement Technology at InfoComm 2019"},"slug":{"en-US":"stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019","ja":"stratacache-to-show-full-scope-of-advanced-audience-engagement-technology-at-infocomm-2019"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"42PG3NckBflYRo8TOgsFM8"}}},"startDate":{"en-US":"2019-06-11T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"DAYTON, OH, US—June 11, 2019—STRATACACHE will showcase our full scope of end-to-end advanced audience engagement technology solutions at InfoComm 2019. In booth #661, STRATACACHE will demonstrate and discuss integrated collaboration tools, personalized engagement, professional services and digital signage expertise found across the STRATACACHE family of marketing technology companies, including Scala, X2O Media and Optika Display. Our marketing technology experts will offer deep dives into the practical uses and strategies behind STRATACACHE’s smarter signage solutions. STRATACACHE is in booth #661 at InfoComm, being held June 12 – 14 in Orlando, Fla.\\n\\n“Each brand in the STRATACACHE family offers different but complementary digital signage and collaboration solutions,” said Kelly Amaroso, Director of Product Marketing at STRATACACHE. “When we bring the family of companies together for a show like InfoComm, we are able to demonstrate how we offer a full scope of software and hardware technology to our customers that is unmatched in the industry.”\\n\\nBooth highlights include:\\n__STRATACACHE family-branded technology:__\\nSTRATACACHE’s in-house hardware and software solutions are on display including a full range of media players, all-in-one tablets and large format displays and collaboration solutions.\\n\\n- __Collaboration Room and Virtual Classroom:__ The X2O Media collaboration room and virtual classroom lets employees collaborate on tasks and projects across many different locations. The system provides a unique audio-visual and interactive experience by bringing together multiple rooms, remote participants and interactive tools to create an environment in which all participants experience the same interactions and benefits as those physically in the room.\\n- __Tablets:__ Our all-in-one touch screen tablets have the ability to create an interactive experience in any physical space, in a range of sizes, from 11.5 to 55 inches. With a combination of high performance computing and a slim design, our tablets deliver commercial-grade reliability and interactive touch for applications such as digital signage, meeting room signs, self-service kiosks and interactive guided selling.\\n- __Outdoor Digital Display:__ Reliably display content in the drive thru at any time, under any condition — our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less.\\n- __Media Players:__ Our full-feature media players powering our booth are engineered for performance, stability and capability to suit every need.\\n- __Cross-industry Interactive Solutions__ featuring STRATACACHE hardware show how marketing technology can drive service automation, deliver personalization at scale, enhance customer loyalty and direct assisted selling.\\n\\nSee full details, including the full STRATACACHE marketing technology overview, at [www.stratacache.com/infocomm-2019](http://www.stratacache.com/infocomm-2019 \\"www.stratacache.com/infocomm-2019\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7JUqwjNZbMooIX1gsAdLik"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"73xXFJamQnXuEiV1EaUokm","type":"Entry","createdAt":"2021-03-15T10:38:43.231Z","updatedAt":"2022-03-21T09:08:56.922Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Menu Boards: Should Your Restaurant Use Digital Signage?"},"slug":{"en-US":"digital-menu-boards-should-your-restaurant-use-digital-signage","ja":"digital-menu-boards-should-your-restaurant-use-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ueUaVEdLxBBttLd4tAlVp"}}},"startDate":{"en-US":"2021-03-15T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article.\\n\\n## 1.\\tEntice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants.\\n\\n![Digital Menu Boards | Order Kiosk](//images.ctfassets.net/lx4pzcb22oh0/7ENBFNamEYH5OF3eCm53ZM/76ca6e247bdb8b3c3b9332465685085a/Order_Kiosk.jpg)\\n\\n## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>","en-US":"The adoption of digital menu boards has increased significantly in recent years as restaurant owners realised their effectiveness in influencing purchases and increasing revenue. In 2020, quick service restaurants using digital menu boards accounted for up to 20% of the digital signage industry, and 29.5% of restaurant customers said that digital menus are more likely to influence their purchase of a product.\\n\\nWe discuss the key benefits of digital menu boards in this article.\\n\\n## 1.\\tEntice customers and promote upselling\\nThe brain processes images 60,000 times faster than text, and often creates an emotional or sensory connection to an image that is immediate.  Digital menu boards can stimulate interest and appetite with high-quality photos of offered menu items. With the addition of movement, a short video clip can further grab customers’ attention and entice them even more.\\n\\nDigital screens have the capability of displaying complimentary items (e.g., adding a side dish or drink, ‘up-sizing’ the order, etc.) during the ordering process and represent a golden opportunity for promoting upselling. In fact, according to recent figures, digital menu boards can contribute to an increase in sales by a staggering 64% in some restaurants.\\n\\n![Digital Menu Boards | Order Kiosk](//images.ctfassets.net/lx4pzcb22oh0/7ENBFNamEYH5OF3eCm53ZM/76ca6e247bdb8b3c3b9332465685085a/Order_Kiosk.jpg)\\n\\n## 2.\\tElevate the customer experience\\nThe process of finding and ordering what you want can play a major role in customer satisfaction at restaurants, grocery stores and other retail and hospitality environments. In fact, nearly three-quarters (74 percent) of restaurant guests say that an easy-to-read menu is their top priority for having a good experience.  A digital display can bring restaurant menus to life with videos and animations and is the perfect answer in elevating the ordering experience. A digital screen strategically placed outside your restaurant is more likely to draw in someone as compared to a static menu.\\n\\n## 3.\\tEasily update new menu offerings and prices\\nDigital menu boards provide businesses the flexibility and ease of automatically managing menu items and price points remotely based on supply and demand, promotional campaigns, and upcoming events. Optimal price points and smart promotion of high-demand items help to drive sales and increase profits.\\n\\n## 4.\\tReduce perceived wait times \\nDigital signage has been proven to reduce perceived wait times at checkouts by as much as 35%.  By featuring mouth-watering and engaging content, digital menu boards in restaurants provide something interesting for customers to look at while waiting, hence making the time seem to pass faster.\\n\\nDigital menu boards can also help customers make faster decisions about what to order by providing a realistic image of what to expect, which speeds up the line.\\n\\n## 5.\\tReduce costs \\nNearly 70% of restaurants that start using electronic menu boards find that they make their investment back within the first 18 months.   Digital menu boards eliminate the need for printing, hence helping to reduce costs in the long run. Furthermore, digital menu boards enable an endless launch of marketing and promotional campaigns, helping businesses to get the most bang for their buck.\\n\\n### Conclusion \\nThe benefits of digital menu boards far outweigh the aesthetics of the board itself, and extend to improved customer satisfaction, increased revenue and additional efficiency. Utilising digital menu boards also helps to conserve the environment by eliminating the need for printing.\\n\\nScala’s marketing technology and [restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"restaurant digital signage\\") offers a bespoke solution that will help restaurants address business goals like operational efficiency, convenience and improved speed of service.\\n\\n<p>-</p>\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.kwikkopy.com.au/blog/why-digital-restaurant-signage-makes-an-impact</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html\\" rel=\\"nofollow\\" target=\\"_blank\\">intel.sg/content/www/xa/en/retail/solutions/infographics/digital-signage-qsrs-infographic.html</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.visix.com/resources/blog/digital-menu-boards-top-6-benefits/</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7nfZRTgxxGwEKslwtwouil"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"11UjiVUnivHAf5RNRd7fZA","type":"Entry","createdAt":"2020-03-19T14:19:24.293Z","updatedAt":"2022-03-21T09:03:43.851Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":22,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Industry Trends to Watch in 2020"},"slug":{"en-US":"digital-signage-industry-trends-to-watch-in-2020","ja":"digital-signage-industry-trends-to-watch-in-2020"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"25TH9i7bQDR3dmTVZPhjnO"}}},"startDate":{"en-US":"2020-02-27T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives  — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of  smart digital signage.\\n\\nBy 2024, analysts expect the digital signage sector to be worth more than $29 billion, according to a report from MarketsandMarketsTM. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of [hardware](https://www.scala.com/au/products/hardware/) and [software](https://www.scala.com/au/products/software/).  Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalization.\\n\\nHowever, what are some of the other digital signage technology trends that we can expect to see emerging throughout 2020 and beyond? Size variability looks likely to be one of the biggest trends, with retailers and marketers having a wide range of digital display choices including  large-scale video walls, to smaller devices like tablets, to in-aisle shelf edge displays, all of which are proven consumer engagement solutions.\\n\\nAs digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalize messaging continues to gain strength.  In other words, getting the right message to the right person.\\n\\n__Digital Signage Industry Trends to Watch in 2020__\\nA combination of new digital signage industry trends, emerging technology and a continuation of past trends are set to dominate signage throughout 2020. This is good news for retailers, pharmacies, restaurant owners/operators, and other sectors, who will have the option to blend tried and tested methods with a mix of newer and emerging technologies.\\n\\n__Digital Signage Future Trends and Artificial Intelligence (AI)__\\nAI has the potential to disrupt most industries and the digital signage sector is no different. When AI is combined with digital signage, it can create a more personalized experience for consumers, sales associates and employees, but there is far more to it than that. In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.\\n\\nAI transforms digital signage by:\\n* Delivering smarter, location-based marketing\\n* Taking inputs from sensors and making rule-based decisions on what messaging to appear on digital displays in real time\\n* Enabling deep in-store data collection, convenience and personalization, leveling the in-store retail experience playing field with online competition\\n* Activating a consumer engagement strategy that focuses on personalization at scale\\n* Driving smarter, targeted messaging for customer-facing promotional content and crew-facing messaging focusing on tasks and efficiency\\n\\nAccording to the February 2019 “Global Shopper Trends Report” 37% of shoppers said that receiving personalized offers, experiences and communications is the most valued aspect of retail shopping experiences. AI and digital signage solutions play key roles in delivering that personalization. This tailoring of messages to a precise demographic — down to personalizing content for what personas of consumers are currently in your store, restaurant, branch or venue — is proven to enhance customer satisfaction, inspire repeat visits, optimize operational efficiency and increase sales. As time moves on and marketing and innovation teams are realizing the return on investment with [smart digital signage](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/), we can expect to see more of this.\\n\\n__Interactivity and Digital Signage Technology Trends__\\nInteractivity in both the front and back of the house improves engagement among customers. Every day you see interactivity used via emails, social media websites and increasingly, in digital signage. Rather than a digital screen of any size functioning to display passive images, interactivity in digital display encourages consumers and employees to take part. From touchscreen kiosks to mobile engagement and tablet-based sales associate tools, interactivity captures attention while increasing consumer engagement and sales. \\n\\nThe October 2019 survey “Smart Stores: Rebooting the retail store through in-store automation” uncovered that lack of product information was the fifth leading pain point of the in-store shopping experience and the third-leading point was difficulty in locating products in the store. Interactive digital signage solutions and assistive selling solutions throughout the store can ease these shopper frustrations. From answering frequently asked questions to giving directions, aiding product discovery or helping the checkout process, interactive signage fills the gaps when staff cannot be on hand to assist a customer or guest, and ultimately increases brand awareness and customer loyalty. \\n\\nFor example, on-screen interactive content can encourage customers or patients to engage with your company or healthcare facility. This may take the form of educational content, infographics or quizzes displayed on digital signages. When used in this way, interactivity also has the advantage of reducing perceived waiting times and leads to greater customer satisfaction.\\n\\n__Size__\\nIn 2020, digital signage trends show choosing the correct size digital signage, increases overall audience engagement. It is easy to see the attraction of video wall content. Large format video screens are high impact, one of the best ways to draw the consumer attention. However, video walls are not suitable for every occasion, or when there is limited space.\\n\\nWhile commentators forecast that large video screens will become more popular, that does not mean small screens will not serve a purpose. Small-format display options, such as touchscreen tablets or digital shelf edge displays, give your business added flexibility in when and where to promote content. They are also good for encouraging interactivity or giving a more personalized approach to consumers. When partnering with the right marketing technology company, brands have the ability to choose from  a wide range of technology available for today’s market and can look ahead at digital display trends.  \\n\\n__Street Signage__\\nNot long ago, a simple poster in a window or a carefully designed shop display was one of the most popular ways of attracting a potential customer’s attention, but times have changed. The use of flashy or attractive or eye-catching signage to get consumers off the streets and into your premises has shown steady growth in recent years, and we will see more of this in the year ahead.\\n\\nThere are several reasons a business might choose street signage, as opposed to a static poster or window display including:\\n\\n* One-off cost, rather than continual investment\\n* Real-time updates\\n* Multiple display options\\n* Reduced operating costs and resources\\n* Improved consumer engagement\\n* Higher impact\\n\\nWhen you couple these advantages with advancements in technology, you can understand why outdoor displays are in wider use. For instance, advances in technology have helped solve common issues like sun glare. [STRATACACHE\'s](https://www.stratacache.com/nrf-2020/) own line of outdoor digital displays focus on key points of value including ruggedness, brightness and field serviceability. In addition, hardware and software are becoming more sophisticated and reliable, making them more suitable for outdoor displays.\\n\\n__Other 2020 Digital Signage Industry Trends__\\nEnhanced data accuracy–along with the surge in AI comes the ability to better read and analyze data. This allows businesses to make data-driven decisions that can shape their marketing campaigns, target ideal consumers and develop new products.\\n\\nSoftware and hardware developments–in 2020, hardware and software become more sophisticated. This will include advances in attention-grabbing imagery and touch displays for higher levels of interactivity for consumers. The benefits for business will be improved reliability and performance.\\n\\n__Conclusion__\\nThe future for digital signage is looking bright and there is no sign of the demand slowing down. 2020 is likely to mean greater use of interactivity and a larger variation of sizes. It is also likely that there will be a greater move toward outdoor displays as hardware and software get better and technological problems are overcome.\\n\\nThe real success story is likely to belong to AI. Although it is not new, AI has come into its own in recent years and its capabilities offer a broad range of benefits to businesses, healthcare centers and the entertainment sector alike.\\n\\nThrough AI, greater personalization, real-time data and contextual signage can enhance the service the retailer offers, while allowing greater personalization and interaction with consumers.\\n\\nResources:\\n* Source1:www.marketsandmarkets.com/PressReleases/digital-signage.asp\\n* Source2:www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html\\n* Source3:www.tvc.uk.com/blog/digital-signage-trends-for-2020/\\n* Source4:www.onsign.tv/technology/impact-artificial-intelligence-digital-signage/\\n* Source5:www.digitalsignagesummit.org/europe/why-8k-digital-signage-will-be-relevant-tomorrow/\\n* Source6:www.emarketer.com/content/ai-machine-learning-are-helping-retailers-spot-flaws-in-the-customer-experience\\n* Source7:www.marketsandmarkets.com/PressReleases/digital-signage.asp","en-US":"Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives  — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of  smart digital signage.\\n\\nBy 2024, analysts expect the digital signage sector to be worth more than $29 billion, according to a report from MarketsandMarketsTM. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of [hardware](https://www.scala.com/au/products/hardware/) and [software](https://www.scala.com/au/products/software/).  Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalization.\\n\\nHowever, what are some of the other digital signage technology trends that we can expect to see emerging throughout 2020 and beyond? Size variability looks likely to be one of the biggest trends, with retailers and marketers having a wide range of digital display choices including  large-scale video walls, to smaller devices like tablets, to in-aisle shelf edge displays, all of which are proven consumer engagement solutions.\\n\\nAs digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalize messaging continues to gain strength.  In other words, getting the right message to the right person.\\n\\n__Digital Signage Industry Trends to Watch in 2020__\\nA combination of new digital signage industry trends, emerging technology and a continuation of past trends are set to dominate signage throughout 2020. This is good news for retailers, pharmacies, restaurant owners/operators, and other sectors, who will have the option to blend tried and tested methods with a mix of newer and emerging technologies.\\n\\n__Digital Signage Future Trends and Artificial Intelligence (AI)__\\nAI has the potential to disrupt most industries and the digital signage sector is no different. When AI is combined with digital signage, it can create a more personalized experience for consumers, sales associates and employees, but there is far more to it than that. In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.\\n\\nAI transforms digital signage by:\\n* Delivering smarter, location-based marketing\\n* Taking inputs from sensors and making rule-based decisions on what messaging to appear on digital displays in real time\\n* Enabling deep in-store data collection, convenience and personalization, leveling the in-store retail experience playing field with online competition\\n* Activating a consumer engagement strategy that focuses on personalization at scale\\n* Driving smarter, targeted messaging for customer-facing promotional content and crew-facing messaging focusing on tasks and efficiency\\n\\nAccording to the February 2019 “Global Shopper Trends Report” 37% of shoppers said that receiving personalized offers, experiences and communications is the most valued aspect of retail shopping experiences. AI and digital signage solutions play key roles in delivering that personalization. This tailoring of messages to a precise demographic — down to personalizing content for what personas of consumers are currently in your store, restaurant, branch or venue — is proven to enhance customer satisfaction, inspire repeat visits, optimize operational efficiency and increase sales. As time moves on and marketing and innovation teams are realizing the return on investment with [smart digital signage](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/), we can expect to see more of this.\\n\\n__Interactivity and Digital Signage Technology Trends__\\nInteractivity in both the front and back of the house improves engagement among customers. Every day you see interactivity used via emails, social media websites and increasingly, in digital signage. Rather than a digital screen of any size functioning to display passive images, interactivity in digital display encourages consumers and employees to take part. From touchscreen kiosks to mobile engagement and tablet-based sales associate tools, interactivity captures attention while increasing consumer engagement and sales. \\n\\nThe October 2019 survey “Smart Stores: Rebooting the retail store through in-store automation” uncovered that lack of product information was the fifth leading pain point of the in-store shopping experience and the third-leading point was difficulty in locating products in the store. Interactive digital signage solutions and assistive selling solutions throughout the store can ease these shopper frustrations. From answering frequently asked questions to giving directions, aiding product discovery or helping the checkout process, interactive signage fills the gaps when staff cannot be on hand to assist a customer or guest, and ultimately increases brand awareness and customer loyalty. \\n\\nFor example, on-screen interactive content can encourage customers or patients to engage with your company or healthcare facility. This may take the form of educational content, infographics or quizzes displayed on digital signages. When used in this way, interactivity also has the advantage of reducing perceived waiting times and leads to greater customer satisfaction.\\n\\n__Size__\\nIn 2020, digital signage trends show choosing the correct size digital signage, increases overall audience engagement. It is easy to see the attraction of video wall content. Large format video screens are high impact, one of the best ways to draw the consumer attention. However, video walls are not suitable for every occasion, or when there is limited space.\\n\\nWhile commentators forecast that large video screens will become more popular, that does not mean small screens will not serve a purpose. Small-format display options, such as touchscreen tablets or digital shelf edge displays, give your business added flexibility in when and where to promote content. They are also good for encouraging interactivity or giving a more personalized approach to consumers. When partnering with the right marketing technology company, brands have the ability to choose from  a wide range of technology available for today’s market and can look ahead at digital display trends.  \\n\\n__Street Signage__\\nNot long ago, a simple poster in a window or a carefully designed shop display was one of the most popular ways of attracting a potential customer’s attention, but times have changed. The use of flashy or attractive or eye-catching signage to get consumers off the streets and into your premises has shown steady growth in recent years, and we will see more of this in the year ahead.\\n\\nThere are several reasons a business might choose street signage, as opposed to a static poster or window display including:\\n\\n* One-off cost, rather than continual investment\\n* Real-time updates\\n* Multiple display options\\n* Reduced operating costs and resources\\n* Improved consumer engagement\\n* Higher impact\\n\\nWhen you couple these advantages with advancements in technology, you can understand why outdoor displays are in wider use. For instance, advances in technology have helped solve common issues like sun glare. [STRATACACHE\'s](https://www.stratacache.com/nrf-2020/) own line of outdoor digital displays focus on key points of value including ruggedness, brightness and field serviceability. In addition, hardware and software are becoming more sophisticated and reliable, making them more suitable for outdoor displays.\\n\\n__Other 2020 Digital Signage Industry Trends__\\nEnhanced data accuracy–along with the surge in AI comes the ability to better read and analyze data. This allows businesses to make data-driven decisions that can shape their marketing campaigns, target ideal consumers and develop new products.\\n\\nSoftware and hardware developments–in 2020, hardware and software become more sophisticated. This will include advances in attention-grabbing imagery and touch displays for higher levels of interactivity for consumers. The benefits for business will be improved reliability and performance.\\n\\n__Conclusion__\\nThe future for digital signage is looking bright and there is no sign of the demand slowing down. 2020 is likely to mean greater use of interactivity and a larger variation of sizes. It is also likely that there will be a greater move toward outdoor displays as hardware and software get better and technological problems are overcome.\\n\\nThe real success story is likely to belong to AI. Although it is not new, AI has come into its own in recent years and its capabilities offer a broad range of benefits to businesses, healthcare centers and the entertainment sector alike.\\n\\nThrough AI, greater personalization, real-time data and contextual signage can enhance the service the retailer offers, while allowing greater personalization and interaction with consumers.\\n\\nResources:\\n* Source1:www.marketsandmarkets.com/PressReleases/digital-signage.asp\\n* Source2:www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html\\n* Source3:www.tvc.uk.com/blog/digital-signage-trends-for-2020/\\n* Source4:www.onsign.tv/technology/impact-artificial-intelligence-digital-signage/\\n* Source5:www.digitalsignagesummit.org/europe/why-8k-digital-signage-will-be-relevant-tomorrow/\\n* Source6:www.emarketer.com/content/ai-machine-learning-are-helping-retailers-spot-flaws-in-the-customer-experience\\n* Source7:www.marketsandmarkets.com/PressReleases/digital-signage.asp","in":"Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives  — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of  smart digital signage.\\n\\nBy 2024, analysts expect the digital signage sector to be worth more than $29 billion, according to a report from MarketsandMarketsTM. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of [hardware](https://www.scala.com/au/products/hardware/) and [software](https://www.scala.com/au/products/software/).  Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalization.\\n\\nHowever, what are some of the other digital signage technology trends that we can expect to see emerging throughout 2020 and beyond? Size variability looks likely to be one of the biggest trends, with retailers and marketers having a wide range of digital display choices including  large-scale video walls, to smaller devices like tablets, to in-aisle shelf edge displays, all of which are proven consumer engagement solutions.\\n\\nAs digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalize messaging continues to gain strength.  In other words, getting the right message to the right person.\\n\\n__Digital Signage Industry Trends to Watch in 2020__\\nA combination of new digital signage industry trends, emerging technology and a continuation of past trends are set to dominate signage throughout 2020. This is good news for retailers, pharmacies, restaurant owners/operators, and other sectors, who will have the option to blend tried and tested methods with a mix of newer and emerging technologies.\\n\\n__Digital Signage Future Trends and Artificial Intelligence (AI)__\\nAI has the potential to disrupt most industries and the digital signage sector is no different. When AI is combined with digital signage, it can create a more personalized experience for consumers, sales associates and employees, but there is far more to it than that. In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.\\n\\nAI transforms digital signage by:\\n* Delivering smarter, location-based marketing\\n* Taking inputs from sensors and making rule-based decisions on what messaging to appear on digital displays in real time\\n* Enabling deep in-store data collection, convenience and personalization, leveling the in-store retail experience playing field with online competition\\n* Activating a consumer engagement strategy that focuses on personalization at scale\\n* Driving smarter, targeted messaging for customer-facing promotional content and crew-facing messaging focusing on tasks and efficiency\\n\\nAccording to the February 2019 “Global Shopper Trends Report” 37% of shoppers said that receiving personalized offers, experiences and communications is the most valued aspect of retail shopping experiences. AI and digital signage solutions play key roles in delivering that personalization. This tailoring of messages to a precise demographic — down to personalizing content for what personas of consumers are currently in your store, restaurant, branch or venue — is proven to enhance customer satisfaction, inspire repeat visits, optimize operational efficiency and increase sales. As time moves on and marketing and innovation teams are realizing the return on investment with [smart digital signage](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/), we can expect to see more of this.\\n\\n__Interactivity and Digital Signage Technology Trends__\\nInteractivity in both the front and back of the house improves engagement among customers. Every day you see interactivity used via emails, social media websites and increasingly, in digital signage. Rather than a digital screen of any size functioning to display passive images, interactivity in digital display encourages consumers and employees to take part. From touchscreen kiosks to mobile engagement and tablet-based sales associate tools, interactivity captures attention while increasing consumer engagement and sales. \\n\\nThe October 2019 survey “Smart Stores: Rebooting the retail store through in-store automation” uncovered that lack of product information was the fifth leading pain point of the in-store shopping experience and the third-leading point was difficulty in locating products in the store. Interactive digital signage solutions and assistive selling solutions throughout the store can ease these shopper frustrations. From answering frequently asked questions to giving directions, aiding product discovery or helping the checkout process, interactive signage fills the gaps when staff cannot be on hand to assist a customer or guest, and ultimately increases brand awareness and customer loyalty. \\n\\nFor example, on-screen interactive content can encourage customers or patients to engage with your company or healthcare facility. This may take the form of educational content, infographics or quizzes displayed on digital signages. When used in this way, interactivity also has the advantage of reducing perceived waiting times and leads to greater customer satisfaction.\\n\\n__Size__\\nIn 2020, digital signage trends show choosing the correct size digital signage, increases overall audience engagement. It is easy to see the attraction of video wall content. Large format video screens are high impact, one of the best ways to draw the consumer attention. However, video walls are not suitable for every occasion, or when there is limited space.\\n\\nWhile commentators forecast that large video screens will become more popular, that does not mean small screens will not serve a purpose. Small-format display options, such as touchscreen tablets or digital shelf edge displays, give your business added flexibility in when and where to promote content. They are also good for encouraging interactivity or giving a more personalized approach to consumers. When partnering with the right marketing technology company, brands have the ability to choose from  a wide range of technology available for today’s market and can look ahead at digital display trends.  \\n\\n__Street Signage__\\nNot long ago, a simple poster in a window or a carefully designed shop display was one of the most popular ways of attracting a potential customer’s attention, but times have changed. The use of flashy or attractive or eye-catching signage to get consumers off the streets and into your premises has shown steady growth in recent years, and we will see more of this in the year ahead.\\n\\nThere are several reasons a business might choose street signage, as opposed to a static poster or window display including:\\n\\n* One-off cost, rather than continual investment\\n* Real-time updates\\n* Multiple display options\\n* Reduced operating costs and resources\\n* Improved consumer engagement\\n* Higher impact\\n\\nWhen you couple these advantages with advancements in technology, you can understand why outdoor displays are in wider use. For instance, advances in technology have helped solve common issues like sun glare. [STRATACACHE\'s](https://www.stratacache.com/nrf-2020/) own line of outdoor digital displays focus on key points of value including ruggedness, brightness and field serviceability. In addition, hardware and software are becoming more sophisticated and reliable, making them more suitable for outdoor displays.\\n\\n__Other 2020 Digital Signage Industry Trends__\\nEnhanced data accuracy–along with the surge in AI comes the ability to better read and analyze data. This allows businesses to make data-driven decisions that can shape their marketing campaigns, target ideal consumers and develop new products.\\n\\nSoftware and hardware developments–in 2020, hardware and software become more sophisticated. This will include advances in attention-grabbing imagery and touch displays for higher levels of interactivity for consumers. The benefits for business will be improved reliability and performance.\\n\\n__Conclusion__\\nThe future for digital signage is looking bright and there is no sign of the demand slowing down. 2020 is likely to mean greater use of interactivity and a larger variation of sizes. It is also likely that there will be a greater move toward outdoor displays as hardware and software get better and technological problems are overcome.\\n\\nThe real success story is likely to belong to AI. Although it is not new, AI has come into its own in recent years and its capabilities offer a broad range of benefits to businesses, healthcare centers and the entertainment sector alike.\\n\\nThrough AI, greater personalization, real-time data and contextual signage can enhance the service the retailer offers, while allowing greater personalization and interaction with consumers.\\n\\nResources:\\n* Source1:www.marketsandmarkets.com/PressReleases/digital-signage.asp\\n* Source2:www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html\\n* Source3:www.tvc.uk.com/blog/digital-signage-trends-for-2020/\\n* Source4:www.onsign.tv/technology/impact-artificial-intelligence-digital-signage/\\n* Source5:www.digitalsignagesummit.org/europe/why-8k-digital-signage-will-be-relevant-tomorrow/\\n* Source6:www.emarketer.com/content/ai-machine-learning-are-helping-retailers-spot-flaws-in-the-customer-experience\\n* Source7:www.marketsandmarkets.com/PressReleases/digital-signage.asp","sg":"Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives  — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of  smart digital signage.\\n\\nBy 2024, analysts expect the digital signage sector to be worth more than $29 billion, according to a report from MarketsandMarketsTM. The use of new technologies such as OLED and electronic paper display is expected to contribute to this growth. In addition, the increasing use of LED and LCD is likely to be another factor that fuels the digital signage industry. A further factor facilitating growth is the advancement of [hardware](https://www.scala.com/au/products/hardware/) and [software](https://www.scala.com/au/products/software/).  Digital signage is becoming progressively more reliable, allowing consumers to receive information, with features like interactivity and personalization.\\n\\nHowever, what are some of the other digital signage technology trends that we can expect to see emerging throughout 2020 and beyond? Size variability looks likely to be one of the biggest trends, with retailers and marketers having a wide range of digital display choices including  large-scale video walls, to smaller devices like tablets, to in-aisle shelf edge displays, all of which are proven consumer engagement solutions.\\n\\nAs digital signage becomes fundamental to consumer or audience engagement, the need to tailor and personalize messaging continues to gain strength.  In other words, getting the right message to the right person.\\n\\n__Digital Signage Industry Trends to Watch in 2020__\\nA combination of new digital signage industry trends, emerging technology and a continuation of past trends are set to dominate signage throughout 2020. This is good news for retailers, pharmacies, restaurant owners/operators, and other sectors, who will have the option to blend tried and tested methods with a mix of newer and emerging technologies.\\n\\n__Digital Signage Future Trends and Artificial Intelligence (AI)__\\nAI has the potential to disrupt most industries and the digital signage sector is no different. When AI is combined with digital signage, it can create a more personalized experience for consumers, sales associates and employees, but there is far more to it than that. In a May 2019 study conducted by Isobar, 29% of companies worldwide said they were currently using AI to help streamline customer experiences, and another 46% said they anticipated using the technology in the future.\\n\\nAI transforms digital signage by:\\n* Delivering smarter, location-based marketing\\n* Taking inputs from sensors and making rule-based decisions on what messaging to appear on digital displays in real time\\n* Enabling deep in-store data collection, convenience and personalization, leveling the in-store retail experience playing field with online competition\\n* Activating a consumer engagement strategy that focuses on personalization at scale\\n* Driving smarter, targeted messaging for customer-facing promotional content and crew-facing messaging focusing on tasks and efficiency\\n\\nAccording to the February 2019 “Global Shopper Trends Report” 37% of shoppers said that receiving personalized offers, experiences and communications is the most valued aspect of retail shopping experiences. AI and digital signage solutions play key roles in delivering that personalization. This tailoring of messages to a precise demographic — down to personalizing content for what personas of consumers are currently in your store, restaurant, branch or venue — is proven to enhance customer satisfaction, inspire repeat visits, optimize operational efficiency and increase sales. As time moves on and marketing and innovation teams are realizing the return on investment with [smart digital signage](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/), we can expect to see more of this.\\n\\n__Interactivity and Digital Signage Technology Trends__\\nInteractivity in both the front and back of the house improves engagement among customers. Every day you see interactivity used via emails, social media websites and increasingly, in digital signage. Rather than a digital screen of any size functioning to display passive images, interactivity in digital display encourages consumers and employees to take part. From touchscreen kiosks to mobile engagement and tablet-based sales associate tools, interactivity captures attention while increasing consumer engagement and sales. \\n\\nThe October 2019 survey “Smart Stores: Rebooting the retail store through in-store automation” uncovered that lack of product information was the fifth leading pain point of the in-store shopping experience and the third-leading point was difficulty in locating products in the store. Interactive digital signage solutions and assistive selling solutions throughout the store can ease these shopper frustrations. From answering frequently asked questions to giving directions, aiding product discovery or helping the checkout process, interactive signage fills the gaps when staff cannot be on hand to assist a customer or guest, and ultimately increases brand awareness and customer loyalty. \\n\\nFor example, on-screen interactive content can encourage customers or patients to engage with your company or healthcare facility. This may take the form of educational content, infographics or quizzes displayed on digital signages. When used in this way, interactivity also has the advantage of reducing perceived waiting times and leads to greater customer satisfaction.\\n\\n__Size__\\nIn 2020, digital signage trends show choosing the correct size digital signage, increases overall audience engagement. It is easy to see the attraction of video wall content. Large format video screens are high impact, one of the best ways to draw the consumer attention. However, video walls are not suitable for every occasion, or when there is limited space.\\n\\nWhile commentators forecast that large video screens will become more popular, that does not mean small screens will not serve a purpose. Small-format display options, such as touchscreen tablets or digital shelf edge displays, give your business added flexibility in when and where to promote content. They are also good for encouraging interactivity or giving a more personalized approach to consumers. When partnering with the right marketing technology company, brands have the ability to choose from  a wide range of technology available for today’s market and can look ahead at digital display trends.  \\n\\n__Street Signage__\\nNot long ago, a simple poster in a window or a carefully designed shop display was one of the most popular ways of attracting a potential customer’s attention, but times have changed. The use of flashy or attractive or eye-catching signage to get consumers off the streets and into your premises has shown steady growth in recent years, and we will see more of this in the year ahead.\\n\\nThere are several reasons a business might choose street signage, as opposed to a static poster or window display including:\\n\\n* One-off cost, rather than continual investment\\n* Real-time updates\\n* Multiple display options\\n* Reduced operating costs and resources\\n* Improved consumer engagement\\n* Higher impact\\n\\nWhen you couple these advantages with advancements in technology, you can understand why outdoor displays are in wider use. For instance, advances in technology have helped solve common issues like sun glare. [STRATACACHE\'s](https://www.stratacache.com/nrf-2020/) own line of outdoor digital displays focus on key points of value including ruggedness, brightness and field serviceability. In addition, hardware and software are becoming more sophisticated and reliable, making them more suitable for outdoor displays.\\n\\n__Other 2020 Digital Signage Industry Trends__\\nEnhanced data accuracy–along with the surge in AI comes the ability to better read and analyze data. This allows businesses to make data-driven decisions that can shape their marketing campaigns, target ideal consumers and develop new products.\\n\\nSoftware and hardware developments–in 2020, hardware and software become more sophisticated. This will include advances in attention-grabbing imagery and touch displays for higher levels of interactivity for consumers. The benefits for business will be improved reliability and performance.\\n\\n__Conclusion__\\nThe future for digital signage is looking bright and there is no sign of the demand slowing down. 2020 is likely to mean greater use of interactivity and a larger variation of sizes. It is also likely that there will be a greater move toward outdoor displays as hardware and software get better and technological problems are overcome.\\n\\nThe real success story is likely to belong to AI. Although it is not new, AI has come into its own in recent years and its capabilities offer a broad range of benefits to businesses, healthcare centers and the entertainment sector alike.\\n\\nThrough AI, greater personalization, real-time data and contextual signage can enhance the service the retailer offers, while allowing greater personalization and interaction with consumers.\\n\\nResources:\\n* Source1:www.marketsandmarkets.com/PressReleases/digital-signage.asp\\n* Source2:www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html\\n* Source3:www.tvc.uk.com/blog/digital-signage-trends-for-2020/\\n* Source4:www.onsign.tv/technology/impact-artificial-intelligence-digital-signage/\\n* Source5:www.digitalsignagesummit.org/europe/why-8k-digital-signage-will-be-relevant-tomorrow/\\n* Source6:www.emarketer.com/content/ai-machine-learning-are-helping-retailers-spot-flaws-in-the-customer-experience\\n* Source7:www.marketsandmarkets.com/PressReleases/digital-signage.asp"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5voLWBAGIrvg2b7JxUZ5eb"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2DDCrS6LdkrQn5Ouoyz1CY","type":"Entry","createdAt":"2021-01-22T12:57:10.272Z","updatedAt":"2022-03-21T07:08:14.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Outdoor Digital Advertising Can Help Grocery Stores Boost Sales & Enhance Customer Experience"},"slug":{"au":"how-outdoor-digital-advertising-can-help-grocery-stores-boost-sales-and-enhance-customer-experience","en-US":"how-outdoor-digital-advertising-can-help-grocery-stores-boost-sales-and-enhance-customer-experience","ja":"how-outdoor-digital-advertising-can-help-grocery-stores-boost-sales-and-enhance-customer-experience"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7LzsZYRODo9jPOOJylbw29"}}},"startDate":{"en-US":"2021-01-22T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"The popularity of digital signage has exploded in recent years. Outdoor digital signage has become a common sight in the past decade and are being adopted by many grocery chains and stores to increase brand visibility and improve sales. \\n\\nOutdoor digital signs are generally placed in a public area with plenty of space, creating an excellent opportunity for creating awareness to a large audience in a visually impactful way. Additionally, they can be easily mounted and are visible from a distance, weather-proof and built for durability. \\n\\nLet us consider how [outdoor digital advertising](https://www.scala.com/au/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) can be utilised by grocery stores to boost sales and enhance customer experience.\\n\\n## Display Special Sales and Promotions\\nOutdoor digital signage is an effective platform for grocery stores to announce special sales and promotions. When placed at high traffic areas such as shopping malls, marketplaces or even gas stations, outdoor digital displays deliver excellent legibility and visibility to a wide audience. The contemporary interactive media, motion images and content on outdoor screens is far more attractive and attention-grabbing than static signage.\\n\\n## Assist Shoppers by Displaying Useful Information\\nFor grocery stores, [outdoor digital signage](https://www.scala.com/au/industries/dooh-and-outdoor/ \\"outdoor digital signage\\") is a great way to enhance customer experience as they can provide useful information about the store\'s opening times, parking options, nearest restrooms, or entry information for specific shopping category, among various other types of information. \\n\\nOutdoor digital signs can help grocery stores forge relationships even before a visitor turns into a shopper. This goes a long way in establishing trust and turning shoppers into loyal and repeat customers.\\n\\n## Help Shoppers Shop Safely \\nOutdoor digital advertising is great for communicating and implementing a range of safety measures and procedures. For instance, outdoor digital signs can be used to display a count of people inside the grocery store and approximate wait time for customers. They are also useful in displaying how far apart people are to stand, designating spaces where shoppers are permitted entry, and displaying a schedule for senior citizen shopping.\\n\\n## Boost Shopper Convenience\\nUse of BOPIS (Buy Online Pick in Store) and curbside pickup has increased for 78% of shoppers since COVID-19 began, and 69% expect to continue using it at the same or higher levels after the pandemic subsides. *\\nGrocery stores, hence, can boost shopper convenience by installing visible outdoor digital signage to direct customers to relevant curbside or drive through pick-up areas. \\n\\n## Dynamic Real Time Update\\nOutdoor digital signs are also a great way to dynamically show items that are in stock or out of stock, so shoppers can avoid entering stores if the items they need are out of stock.\\n\\nUnlike traditional signage, [outdoor digital signage](https://www.scala.com/au/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) can be integrated with your inventory systems, and messages can be displayed and automatically updated based on multiple factors such as stock status, pricing, offers, time of the day or even location, so they always show the most accurate and relevant information.\\n\\nThanks to its ability to render bright, colourful, and dynamic messaging, outdoor digital signage is quickly becoming a key display standard for grocery stores and supermarkets across the world.\\n\\nExplore how Scala’s marketing technology and grocery digital signage can help transform and revamp your customers’ trips to their favourite local grocery store in this [Case Study](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n","en-US":"The popularity of digital signage has exploded in recent years. Outdoor digital signage has become a common sight in the past decade and are being adopted by many grocery chains and stores to increase brand visibility and improve sales. \\n\\nOutdoor digital signs are generally placed in a public area with plenty of space, creating an excellent opportunity for creating awareness to a large audience in a visually impactful way. Additionally, they can be easily mounted and are visible from a distance, weather-proof and built for durability. \\n\\nLet us consider how [outdoor digital advertising](https://www.scala.com/au/casestudies/dynamic-and-flexible-solutions-for-pt-md-media-s-digital-advertising-expansion/) can be utilised by grocery stores to boost sales and enhance customer experience.\\n\\n## Display Special Sales and Promotions\\nOutdoor digital signage is an effective platform for grocery stores to announce special sales and promotions. When placed at high traffic areas such as shopping malls, marketplaces or even gas stations, outdoor digital displays deliver excellent legibility and visibility to a wide audience. The contemporary interactive media, motion images and content on outdoor screens is far more attractive and attention-grabbing than static signage.\\n\\n## Assist Shoppers by Displaying Useful Information\\nFor grocery stores, [outdoor digital signage](https://www.scala.com/au/industries/dooh-and-outdoor/ \\"outdoor digital signage\\") is a great way to enhance customer experience as they can provide useful information about the store\'s opening times, parking options, nearest restrooms, or entry information for specific shopping category, among various other types of information. \\n\\nOutdoor digital signs can help grocery stores forge relationships even before a visitor turns into a shopper. This goes a long way in establishing trust and turning shoppers into loyal and repeat customers.\\n\\n## Help Shoppers Shop Safely \\nOutdoor digital advertising is great for communicating and implementing a range of safety measures and procedures. For instance, outdoor digital signs can be used to display a count of people inside the grocery store and approximate wait time for customers. They are also useful in displaying how far apart people are to stand, designating spaces where shoppers are permitted entry, and displaying a schedule for senior citizen shopping.\\n\\n## Boost Shopper Convenience\\nUse of BOPIS (Buy Online Pick in Store) and curbside pickup has increased for 78% of shoppers since COVID-19 began, and 69% expect to continue using it at the same or higher levels after the pandemic subsides. *\\nGrocery stores, hence, can boost shopper convenience by installing visible outdoor digital signage to direct customers to relevant curbside or drive through pick-up areas. \\n\\n## Dynamic Real Time Update\\nOutdoor digital signs are also a great way to dynamically show items that are in stock or out of stock, so shoppers can avoid entering stores if the items they need are out of stock.\\n\\nUnlike traditional signage, [outdoor digital signage](https://www.scala.com/au/casestudies/los-angeles-entertainment-complex-kicks-women-s-world-cup-excitement-into-high-gear/) can be integrated with your inventory systems, and messages can be displayed and automatically updated based on multiple factors such as stock status, pricing, offers, time of the day or even location, so they always show the most accurate and relevant information.\\n\\nThanks to its ability to render bright, colourful, and dynamic messaging, outdoor digital signage is quickly becoming a key display standard for grocery stores and supermarkets across the world.\\n\\nExplore how Scala’s marketing technology and grocery digital signage can help transform and revamp your customers’ trips to their favourite local grocery store in this [Case Study](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6qVGEvZfrdHyqEPdbYnfTY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"72AQzr1OZQIsAbpeJMhsUl","type":"Entry","createdAt":"2019-08-30T15:00:43.609Z","updatedAt":"2022-03-21T07:05:35.646Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"New Scala-branded Content Accelerator Introduced to the Digital Signage Market"},"slug":{"en-US":"new-scala-branded-content-accelerator-introduced-to-the-digital-signage-market","ja":"new-scala-branded-content-accelerator-introduced-to-the-digital-signage-market"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5hJfokVmksvlcBPueyIYC3"}}},"startDate":{"en-US":"2018-07-10T00:00-04:00"},"type":{"en-US":"News"},"description":{"au":"MALVERN, PA — 10 July 2018 — Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The device was designed with the guidance of SuperLumin, a fellow company in the STRATACACHE family, and features a small footprint that can fit seamlessly into any network.\\n\\n[Scala Content Accelerator](https://www.scala.com/au/products/hardware/scala-content-accelerator/) helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. As digital signage continues to evolve, becoming more dynamic and interactive, frequently changing media relies heavily on internet connectivity for content delivery.\\n\\n“Current solutions and hardware options can lead to playback and performance issues due to content volume and network bandwidth,” said Joe Sullivan, Scala COO. “For retailers, especially those with lower network bandwidth, this problem can lead to a frustrating or interrupted customer experience and increased wait times. We’re solving this by providing instant access to content even during periods of high network congestion, decreasing money spent on extra bandwidth, while at the same time optimizing the customer experience.”\\n\\nThe addition of Scala Content Accelerator follows the news of last November’s launch of Scala-branded media players, which drew on the experience and expertise of STRATACACHE to develop and distribute the hardware, similar to SuperLumin’s role in Scala Content Accelerator coming to market.\\n\\n“SuperLumin and Scala product teams quickly identified the benefit content acceleration can bring to Scala’s customers, particularly with the focus Scala has on providing retailers with intelligent visual and consumer engagement solutions. The team worked quickly to bring this digital signage solution to market in less than six months’ time,” said Chris Riegel, STRATACACHE CEO.\\n\\nLearn more about Scala Content Accelerator at [www.scala.com/content-accelerator](https://scala.com/content-accelerator/ \\"www.scala.com/content-accelerator\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"MALVERN, PA — 10 July 2018 — Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The device was designed with the guidance of SuperLumin, a fellow company in the STRATACACHE family, and features a small footprint that can fit seamlessly into any network.\\n\\nScala Content Accelerator helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. As digital signage continues to evolve, becoming more dynamic and interactive, frequently changing media relies heavily on internet connectivity for content delivery.\\n\\n“Current solutions and hardware options can lead to playback and performance issues due to content volume and network bandwidth,” said Joe Sullivan, Scala COO. “For retailers, especially those with lower network bandwidth, this problem can lead to a frustrating or interrupted customer experience and increased wait times. We’re solving this by providing instant access to content even during periods of high network congestion, decreasing money spent on extra bandwidth, while at the same time optimizing the customer experience.”\\n\\nThe addition of Scala Content Accelerator follows the news of last November’s launch of Scala-branded media players, which drew on the experience and expertise of STRATACACHE to develop and distribute the hardware, similar to SuperLumin’s role in Scala Content Accelerator coming to market.\\n\\n“SuperLumin and Scala product teams quickly identified the benefit content acceleration can bring to Scala’s customers, particularly with the focus Scala has on providing retailers with intelligent visual and consumer engagement solutions. The team worked quickly to bring this digital signage solution to market in less than six months’ time,” said Chris Riegel, STRATACACHE CEO.\\n\\nLearn more about Scala Content Accelerator at [www.scala.com/content-accelerator](https://scala.com/content-accelerator/ \\"www.scala.com/content-accelerator\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"MALVERN, PA — 10 July 2018 — Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The device was designed with the guidance of SuperLumin, a fellow company in the STRATACACHE family, and features a small footprint that can fit seamlessly into any network.\\n\\n[Scala Content Accelerator](https://www.scala.com/in/products/hardware/scala-content-accelerator/) helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. As digital signage continues to evolve, becoming more dynamic and interactive, frequently changing media relies heavily on internet connectivity for content delivery.\\n\\n“Current solutions and hardware options can lead to playback and performance issues due to content volume and network bandwidth,” said Joe Sullivan, Scala COO. “For retailers, especially those with lower network bandwidth, this problem can lead to a frustrating or interrupted customer experience and increased wait times. We’re solving this by providing instant access to content even during periods of high network congestion, decreasing money spent on extra bandwidth, while at the same time optimizing the customer experience.”\\n\\nThe addition of Scala Content Accelerator follows the news of last November’s launch of Scala-branded media players, which drew on the experience and expertise of STRATACACHE to develop and distribute the hardware, similar to SuperLumin’s role in Scala Content Accelerator coming to market.\\n\\n“SuperLumin and Scala product teams quickly identified the benefit content acceleration can bring to Scala’s customers, particularly with the focus Scala has on providing retailers with intelligent visual and consumer engagement solutions. The team worked quickly to bring this digital signage solution to market in less than six months’ time,” said Chris Riegel, STRATACACHE CEO.\\n\\nLearn more about Scala Content Accelerator at [www.scala.com/content-accelerator](https://scala.com/content-accelerator/ \\"www.scala.com/content-accelerator\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"MALVERN, PA — 10 July 2018 — Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The device was designed with the guidance of SuperLumin, a fellow company in the STRATACACHE family, and features a small footprint that can fit seamlessly into any network.\\n\\n[Scala Content Accelerator](https://www.scala.com/sg/products/hardware/scala-content-accelerator/) helps ensure media players are successfully delivering dynamically changing rich-media content to any screen without having to worry about network bandwidth issues and content delays, keeping an entire digital signage library accessible on a local LAN. As digital signage continues to evolve, becoming more dynamic and interactive, frequently changing media relies heavily on internet connectivity for content delivery.\\n\\n“Current solutions and hardware options can lead to playback and performance issues due to content volume and network bandwidth,” said Joe Sullivan, Scala COO. “For retailers, especially those with lower network bandwidth, this problem can lead to a frustrating or interrupted customer experience and increased wait times. We’re solving this by providing instant access to content even during periods of high network congestion, decreasing money spent on extra bandwidth, while at the same time optimizing the customer experience.”\\n\\nThe addition of Scala Content Accelerator follows the news of last November’s launch of Scala-branded media players, which drew on the experience and expertise of STRATACACHE to develop and distribute the hardware, similar to SuperLumin’s role in Scala Content Accelerator coming to market.\\n\\n“SuperLumin and Scala product teams quickly identified the benefit content acceleration can bring to Scala’s customers, particularly with the focus Scala has on providing retailers with intelligent visual and consumer engagement solutions. The team worked quickly to bring this digital signage solution to market in less than six months’ time,” said Chris Riegel, STRATACACHE CEO.\\n\\nLearn more about Scala Content Accelerator at [www.scala.com/content-accelerator](https://scala.com/content-accelerator/ \\"www.scala.com/content-accelerator\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6PKmdY0JeKruSDrobHpLcM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5m6GlklqAy5La8lzfgUZUm","type":"Entry","createdAt":"2021-02-16T06:50:37.179Z","updatedAt":"2022-03-21T07:03:16.998Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Asia-Pacific Launches Complete Suite of LINQ Intelligent Tablets"},"slug":{"en-US":"stratacache-asia-pacific-launches-complete-suite-of-linq-intelligent-tablets","ja":"stratacache-asia-pacific-launches-complete-suite-of-linq-intelligent-tablets"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"32REPZdbslOCTu5DOzWw5U"}}},"startDate":{"en-US":"2021-02-16T00:00+05:30"},"type":{"en-US":"News"},"description":{"au":"Singapore, 16 February 2021 – STRATACACHE Asia-Pacific today announced the launch of commercial grade [LINQ all-in-one intelligent tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/), designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes to suit unique business needs.\\n\\nLINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, quick service restaurants (QSR), hospitality, healthcare, banking, transportation and grocery.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers to create highly personalized bespoke consumer experiences. An integrated robust content management system offers media scheduling and application, content and device management across different locations.\\n\\n“STRATACACHE is constantly pushing the envelope of innovation and creating products that support our customers’ evolving needs. The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. The tablets are highly customisable and complete our repertoire of marketing technology solutions to better serve our customers in Asia-Pacific,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications.\\n\\n### LINQ tablets feature:\\n\\n•\\tSix-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHz\\n•\\tWide viewing angle\\n•\\tEnhanced brightness and colour contrast\\n•\\tEnterprise security and hardening\\n•\\tProven, scalable CMS platform for content distribution and device management\\n•\\tOptional accessories such as payment processing, barcode scanning, and NFC\\n\\nLearn more at https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\nAbout STRATACACHE\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.scala.com/au/about/blogs/\\">Blog</a>\\n","en-US":"Singapore, 16 February 2021 – STRATACACHE Asia-Pacific today announced the launch of commercial grade [LINQ all-in-one intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/), designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes to suit unique business needs.\\n\\nLINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, quick service restaurants (QSR), hospitality, healthcare, banking, transportation and grocery.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers to create highly personalized bespoke consumer experiences. An integrated robust content management system offers media scheduling and application, content and device management across different locations.\\n\\n“STRATACACHE is constantly pushing the envelope of innovation and creating products that support our customers’ evolving needs. The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. The tablets are highly customisable and complete our repertoire of marketing technology solutions to better serve our customers in Asia-Pacific,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications.\\n\\n### LINQ tablets feature:\\n\\n•\\tSix-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHz\\n•\\tWide viewing angle\\n•\\tEnhanced brightness and colour contrast\\n•\\tEnterprise security and hardening\\n•\\tProven, scalable CMS platform for content distribution and device management\\n•\\tOptional accessories such as payment processing, barcode scanning, and NFC\\n\\nLearn more at https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\nAbout STRATACACHE\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\">Blog</a>\\n","in":"Singapore, 16 February 2021 – STRATACACHE Asia-Pacific today announced the launch of commercial grade [LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/), designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes to suit unique business needs.\\n\\nLINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, quick service restaurants (QSR), hospitality, healthcare, banking, transportation and grocery.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers to create highly personalized bespoke consumer experiences. An integrated robust content management system offers media scheduling and application, content and device management across different locations.\\n\\n“STRATACACHE is constantly pushing the envelope of innovation and creating products that support our customers’ evolving needs. The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. The tablets are highly customisable and complete our repertoire of marketing technology solutions to better serve our customers in Asia-Pacific,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications.\\n\\n### LINQ tablets feature:\\n\\n•\\tSix-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHz\\n•\\tWide viewing angle\\n•\\tEnhanced brightness and colour contrast\\n•\\tEnterprise security and hardening\\n•\\tProven, scalable CMS platform for content distribution and device management\\n•\\tOptional accessories such as payment processing, barcode scanning, and NFC\\n\\nLearn more at https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\nAbout STRATACACHE\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.scala.com/in/about/blogs/\\">Blog</a>\\n","sg":"Singapore, 16 February 2021 – STRATACACHE Asia-Pacific today announced the launch of commercial grade [LINQ all-in-one intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/), designed and built by STRATACACHE’s customer engagement experts. The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, matching powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. The tablets come in a range of sizes to suit unique business needs.\\n\\nLINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions. LINQ tablets are an ideal POS solution that deliver digital signage content, automate product discovery and facilitate suggestive selling to enhance the customer experience and increase customer engagement across various use cases including retail, quick service restaurants (QSR), hospitality, healthcare, banking, transportation and grocery.\\n\\nLINQ tablets are equipped with a front-facing camera and integrated mobile sensors, enabling consumer detection and identifying demographics, which allows marketers to create highly personalized bespoke consumer experiences. An integrated robust content management system offers media scheduling and application, content and device management across different locations.\\n\\n“STRATACACHE is constantly pushing the envelope of innovation and creating products that support our customers’ evolving needs. The LINQ tablets are designed to provide an optimal all-in-one device to meet the market’s increasing demand for commercial-grade, reliable and versatile in-store tablets to elevate the customer experience. The tablets are highly customisable and complete our repertoire of marketing technology solutions to better serve our customers in Asia-Pacific,” said Manish Kumar, Managing Director – APAC of STRATACACHE.\\n\\nSTRATACACHE engineered LINQ tablets from the bottom up for reliability and scale, featuring a purpose-built design specifically tailored for digital engagement applications.\\n\\n### LINQ tablets feature:\\n\\n•\\tSix-core Rockchip RK3399 ARM 64-bit processor, up to 2.0 GHz\\n•\\tWide viewing angle\\n•\\tEnhanced brightness and colour contrast\\n•\\tEnterprise security and hardening\\n•\\tProven, scalable CMS platform for content distribution and device management\\n•\\tOptional accessories such as payment processing, barcode scanning, and NFC\\n\\nLearn more at https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\n\\nAbout STRATACACHE\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n__Follow us:__ <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\">Blog</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7oTnY5veFBCvQPWLzgNUmH"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6AJFfNc1nwB2Xx4VLmwXwp","type":"Entry","createdAt":"2019-04-25T07:52:47.407Z","updatedAt":"2022-03-21T07:01:27.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Centralizes Asia-Pacific Operations in New Singapore Headquarters"},"slug":{"en-US":"stratacache-centralizes-asia-pacific-operations-in-new-singapore-headquarters","ja":"stratacache-centralizes-asia-pacific-operations-in-new-singapore-headquarters"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"R7BKXlUN4lwdHJkC8stoq"}}},"startDate":{"en-US":"2019-02-11T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"DAYTON, OH, US—11 February 2019—STRATACACHE today announced the decision to open a new regional headquarters in Singapore for leading Asia-Pacific operations across the STRATACACHE family of marketing technology companies, including Scala. The new 3,100 square foot office will allow STRATACACHE to centralize operations and support for sales, marketing, development, services and customer support in the expansive region.\\n\\nSTRATACACHE is experiencing rapid growth throughout the region, particularly in the sectors of quick service restaurants, retail transformation and retail banking, and leads the industry in bringing shopper and audience engagement solutions to market. All offices will report to Manish Kumar, STRATACACHE Managing Director and SVP of Asia­Pacific Operations, who is overseeing the regional growth and will lead all Singapore operations. STRATACACHE has undergone a significant staff increase, to support corporate growth globally, including the acquisition and rebranding of an all-in-one intelligent computing and tablet device company, Scala China. Scala is the lead brand for the STRATACACHE family of companies in the Asia-Pacific region.\\n\\n“Scala has built significant brand recognition as the flagship digital signage platform in the region, and there is significant potential for further growth in 2019 — by providing our clients in Asia­Pacific with intelligent marketing technology solutions found across the STRATACACHE family,” said Chris Riegel, CEO of STRATACACHE. “By moving the regional center of gravity to Singapore, we are streamlining operations and ensuring we’re better serving our customers.”\\n\\n“The STRATACACHE family of companies globally had a very profitable 2017-2018. Manish and team have orchestrated a tremendous turnaround in India and throughout Asia-Pacific, starting with services and solutions to the Scala client base,” Riegel added. “Being able to leverage technology and expertise across the entire STRATACACHE family will further drive growth of the brand and the region’s digital signage and marketing technology adoption.”\\n\\nAbout STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE website\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE Facebook\\").\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3gblXmBY91BbwSIvwo39ae"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"66KiMtj6VveJmmpjOGMsfK","type":"Entry","createdAt":"2019-08-30T14:51:51.100Z","updatedAt":"2022-03-21T06:56:07.584Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"PRN Delivers Customer Insights Technology to Extend VPharma Network Partnership"},"slug":{"en-US":"prn-delivers-customer-insights-technology-to-extend-vpharma-network-partnership","ja":"prn-delivers-customer-insights-technology-to-extend-vpharma-network-partnership"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2FMBFlLwYvtTJEurtkcctV"}}},"startDate":{"en-US":"2018-12-18T00:00-04:00"},"type":{"en-US":"News"},"description":{"au":"SAN FRANCISCO—18 December 2018—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative [digital solutions within their pharmacies](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/). “Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,” said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, “Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”\\n\\nLearn more at [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\"), [www.prn.com/prn-health](https://www.prn.com/prn-health/ \\"www.prn.com/prn-health\\"), [www.scala.com/media-players](https://scala.com/media-players/ \\"www.scala.com/media-players\\").\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit [www.prn.com/tse](https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events \\"www.prn.com/tse\\"), follow them on Twitter [@PRNllc](https://twitter.com/PRNllc \\"@PRNllc\\"), or like them on [Facebook](https://www.facebook.com/PRN.SF/ \\"Facebook\\").\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\") follow them on [LinkedIn](https://www.linkedin.com/company/idklic/ \\"LinkedIn\\"), Twitter [@iDklic](https://twitter.com/idklic \\"@iDklic\\") or like them on [Facebook](https://www.facebook.com/IDklic/ \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"SAN FRANCISCO—18 December 2018—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative digital solutions within their pharmacies. “Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,” said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, “Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”\\n\\nLearn more at [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\"), [www.prn.com/prn-health](https://www.prn.com/prn-health/ \\"www.prn.com/prn-health\\"), [www.scala.com/media-players](https://scala.com/media-players/ \\"www.scala.com/media-players\\").\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit [www.prn.com/tse](https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events \\"www.prn.com/tse\\"), follow them on Twitter [@PRNllc](https://twitter.com/PRNllc \\"@PRNllc\\"), or like them on [Facebook](https://www.facebook.com/PRN.SF/ \\"Facebook\\").\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\") follow them on [LinkedIn](https://www.linkedin.com/company/idklic/ \\"LinkedIn\\"), Twitter [@iDklic](https://twitter.com/idklic \\"@iDklic\\") or like them on [Facebook](https://www.facebook.com/IDklic/ \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"SAN FRANCISCO—18 December 2018—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative [digital solutions within their pharmacies](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/). “Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,” said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, “Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”\\n\\nLearn more at [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\"), [www.prn.com/prn-health](https://www.prn.com/prn-health/ \\"www.prn.com/prn-health\\"), [www.scala.com/media-players](https://scala.com/media-players/ \\"www.scala.com/media-players\\").\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit [www.prn.com/tse](https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events \\"www.prn.com/tse\\"), follow them on Twitter [@PRNllc](https://twitter.com/PRNllc \\"@PRNllc\\"), or like them on [Facebook](https://www.facebook.com/PRN.SF/ \\"Facebook\\").\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\") follow them on [LinkedIn](https://www.linkedin.com/company/idklic/ \\"LinkedIn\\"), Twitter [@iDklic](https://twitter.com/idklic \\"@iDklic\\") or like them on [Facebook](https://www.facebook.com/IDklic/ \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"SAN FRANCISCO—18 December 2018—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative [digital solutions within their pharmacies](https://www.scala.com/sg/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/). “Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,” said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, “Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”\\n\\nLearn more at [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\"), [www.prn.com/prn-health](https://www.prn.com/prn-health/ \\"www.prn.com/prn-health\\"), [www.scala.com/media-players](https://scala.com/media-players/ \\"www.scala.com/media-players\\").\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit [www.prn.com/tse](https://www.prn.com/about-us/?utm_source=TSEpr&utm_medium=pressrelease&utm_campaign=TSE2018#events \\"www.prn.com/tse\\"), follow them on Twitter [@PRNllc](https://twitter.com/PRNllc \\"@PRNllc\\"), or like them on [Facebook](https://www.facebook.com/PRN.SF/ \\"Facebook\\").\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit [www.iDklic.com](https://www.idklic.com/ \\"www.iDklic.com\\") follow them on [LinkedIn](https://www.linkedin.com/company/idklic/ \\"LinkedIn\\"), Twitter [@iDklic](https://twitter.com/idklic \\"@iDklic\\") or like them on [Facebook](https://www.facebook.com/IDklic/ \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6FTdc5VgrdjIZBx8Rzmc7Q"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1uX7kGKEUyBaGdvTsArcr7","type":"Entry","createdAt":"2020-12-21T16:00:41.146Z","updatedAt":"2022-03-21T06:54:50.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Christmas Time - Mistletoe and Whine"},"slug":{"en-US":"christmas-time-mistletoe-and-whine","ja":"christmas-time-mistletoe-and-whine"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5b9hayCJvYX3RAQvZ86lhz"}}},"startDate":{"en-US":"2020-12-21T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Christmas Markets. They’ve become a festive feature of UK town centres with shoppers visiting wood lodges to buy gifts as well as guzzle gluhwein and bratwurst (make mine a vegan one).\\n\\nIt seems that Christmas markets, for some towns, have become another casualty of COVID-19, with the massive Manchester market cancelled, the Derby market moved online and the Nottingham market closed after its attendance exceeded all expectations and made social distancing impossible. I completely agree that shopper safety needs to take priority over Christmas commerce and the retail environment and safety measures are continually updating. However, I am saddened that organisers couldn’t think of a way to ensure that seasonal shopping could carry on in a safe way, especially as there is a clear desire from shoppers for the in-person shopping experience. \\n\\nMaybe retail store [occupancy management](https://www.walkbase.com/solutions/intellicount/) is not a particularly seasonal topic (although, if I remember my primary school nativity play correctly, there was no room at the inn) but it is relevant in this case and has repercussions beyond application at an Alpine shopping experience. There are possibilities and strategies for the markets (and post-Christmas commerce) to operate a booking system to restrict numbers in the market, much like booking tickets for a popular tourist attraction such as the London Eye. Through booking a time slot, customers would be assured that they would be allowed entry and be able to plan their day around their allotted time, perhaps making a reservation at a restaurant or pub before and/or after their shopping session, supporting local businesses close to the market. Customers would also have the reassurance of a safer shopping session and traders would know times when the market was due to be attended by more people based on the booking data. \\n\\nThis appointment to shop system extends beyond Christmas markets with high street retail and grocers able to offer a similar service to their customers. News reports of local councils being able to allow 24 hour trading on the run up to Christmas raised a few eyebrows, and I’m not convinced that it is the safest strategy when combined with people being turfed out of pubs at 11. However, a 24 hour trading day provides fantastic conditions under which to operate a shopper booking system such as the systems adopted by a few grocers. Done right, shoppers could book a time that suits them online or via an app and, as their slot approaches, they will be served reminders via email, text or notifications. If fully integrated with a store app, the shopper could be asked general questions about what or who they are shopping for, so that sales associates could prepare products in advance. Through booking data, retailers would know just how popular a 3 am slot really would be, and so be able to staff accordingly and determine when would be the best time to cleanse and restock the shop floor. \\n\\nFood shopping, long cited by shoppers as the most stressful part of Christmas shopping , could be made so much easier by limiting occupancy numbers in a supermarket at any one time. Less crowded by other shoppers, customers may feel safer and less hurried, so they’d take their time over the shop — possibly picking up a few extra bits in addition to the Christmas essentials. (Of course, digital signage can help with seasonal and timely promotions throughout the store, encouraging add-on and impulse purchase even further.) \\n\\nAgain, even without operating a booking system, using an occupancy system such as [IntelliCount](https://www.walkbase.com/solutions/intellicount/) with signage could help shoppers determine when would be the best time to enter the store for an efficient experience, avoiding queues and possibly even avoid hearing Wham for the ninth time that morning. \\n\\nThe chaos at Christmas markets is what got me thinking but, like puppies, Scala solutions aren’t just for Christmas. No one could have foreseen what 2020 had in store for retail (pun intended), but I’m feeling confident about the years ahead of us. Shoppers queuing to get back into stores (or Christmas markets) shows that the desire for the in-person experience is strong. Through strategic use of data and implementation of technology, I am confident that high street retail will not only just survive but thrive. At Scala we are proud and excited to be a part of that successful retail story. Here’s to a Merry Christmas, happy holidays and a Happy New Year to all of us. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3qXskntf9xtr9UTmHiO1g2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3ps9h9dH1zNNLmjahLsix0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6KY7QFFT2LsnLENNWrGCKL","type":"Entry","createdAt":"2020-07-17T10:43:22.044Z","updatedAt":"2022-03-21T06:53:35.682Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Asia-Pacific Retail Industry Post COVID-19 – Retail Apocalypse or Retail Revolution?"},"slug":{"en-US":"asia-pacific-retail-industry-post-covid-19-retail-apocalypse-or-retail-revolution","ja":"asia-pacific-retail-industry-post-covid-19-retail-apocalypse-or-retail-revolution"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6wiNxrQdHTJVJHzoiwr88a"}}},"startDate":{"en-US":"2020-07-17T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new [research](https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020) by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/au/industries/retail/) [solutions](https://www.scala.com/au/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/au/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020","en-US":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new <a href=\\"https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020\\" rel=\\"nofollow\\">research</a> by commercial real estate company CBRE.\\n\\nThe report, <a href=\\"https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\" rel=\\"nofollow\\">Rise of APAC Retailers 2018</a>, analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\" rel=\\"nofollow\\">GlobalData</a> expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/en/industries/retail/) [solutions](https://www.scala.com/en/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/en/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on shopper behavior and store operations.\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- www.insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020","in":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new [research](https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020) by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe [APAC retail industry](https://www.scala.com/in/industries/retail/ \\"retail\\") has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/in/industries/retail/) [solutions](https://www.scala.com/in/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/in/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/in/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020","sg":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new <a href=\\"https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020\\" rel=\\"nofollow\\"> research</a> by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/sg/industries/retail/) [solutions](https://www.scala.com/sg/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/sg/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3o9wUAPYWhc85Q5mkqpCtw"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"33PXDqhYZKIeBqIa5UCK0B","type":"Entry","createdAt":"2021-05-27T07:34:02.251Z","updatedAt":"2022-03-21T06:50:43.158Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"7 Successful Ways to Use Digital Signage in Higher Education"},"slug":{"en-US":"7-successful-ways-to-use-digital-signage-in-higher-education","ja":"7-successful-ways-to-use-digital-signage-in-higher-education"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4CBfmDjQGeVbOA6IiFNpL2"}}},"startDate":{"en-US":"2021-05-27T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"With 73% of educational institutions viewing digital signage as crucial for the future of communication, digital signage is set to become a game-changer in the field of modern education.\\n\\nTechnology is now playing a crucial role in the classroom and schools are embracing the use of technology to deliver quality education, enhance learning and engage with tech-savvy students. \\n\\nTo create a conducive environment for students and elevate the classroom experience, schools can consider the use of [digital signage for education](https://www.scala.com/au/industries/education/ \\"digital signage for education\\"). Here are several ways schools can effectively leverage digital signage to deliver an enhanced learning experience.\\n\\n## 1. Creating an Interactive Atmosphere\\n\\nImagine that it is your students’ first day at school. Once they enter the campus, a big screen welcomes them with a warm message, leaving a good first impression.\\n\\nSchool lobby digital signage creates a pleasant vibe for visitors while strengthening the institution’s brand. Important announcements can be featured prominently on screens across the campus to inform students and faculty about key information such as changes in class schedules, campus events and safety information.\\n\\n## 2. Provide Dynamic Wayfinding\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Interactive <a href=\\"https://www.stratacache.com/en/solutions/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\">wayfinding kiosks</a> placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\n## 3. Content Flexibility\\n\\nDynamic digital screens allow users to have full control in terms of content management and distribution. Unique content can be shared on specific digital screens and updated easily. Workgroup management enables multiple persons to update information, with varying approval levels for each group. \\n\\nThrough a central content management system, you can assign areas where you can deliver school news or promote events to boost attendance and support. Daily class schedules can also be displayed.\\n\\nThrough videos and credit rolls, digital signage for education can also be a channel to acknowledge and recognize alumni or valued donors who have contributed significantly to the development of the campus.\\n\\nAdditionally, recognizing student accomplishments through digital screens can promote healthy competition and boost morale.\\n\\n## 4. Promote Safety\\n\\nIn the event of an emergency, __digital signage for schools__ can be utilised to push necessary instructions to ensure the safety of everyone on campus. Real-time weather and traffic updates can help students plan their alternative routes back home.\\n\\n## 5. Enable Virtual Learning\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## 6. Additional Revenue Stream\\n\\nThrough partnerships with other brands, schools can leverage digital signage to generate income through advertising campaigns. The campus environment presents an excellent platform for brands of educational products to advertise to a ready audience.\\n\\n## 7. Enhance Entertainment Areas\\n\\nInstalling a large video wall can bring life to a school’s gymnasium or auditorium. Be it a sport, art or music event, digital signage can help improve the ambience of an event space and improve attendance.\\n\\n## Enrich Your Education System with Digital Signage \\n\\nScala offers a stable, flexible and easy-to-use platform to help educational institutions deliver a high-quality educational experience throughout campuses and classrooms. Find out more about Scala’s digital signage for education [here](https://www.scala.com/au/industries/education/ \\"digital signage for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"With 73% of educational institutions viewing digital signage as crucial for the future of communication, digital signage is set to become a game-changer in the field of modern education.\\n\\nTechnology is now playing a crucial role in the classroom and schools are embracing the use of technology to deliver quality education, enhance learning and engage with tech-savvy students. \\n\\nTo create a conducive environment for students and elevate the classroom experience, schools can consider the use of [digital signage for education](https://www.scala.com/au/industries/education/ \\"digital signage for education\\"). Here are several ways schools can effectively leverage digital signage to deliver an enhanced learning experience.\\n\\n## 1. Creating an Interactive Atmosphere\\n\\nImagine that it is your students’ first day at school. Once they enter the campus, a big screen welcomes them with a warm message, leaving a good first impression.\\n\\nSchool lobby digital signage creates a pleasant vibe for visitors while strengthening the institution’s brand. Important announcements can be featured prominently on screens across the campus to inform students and faculty about key information such as changes in class schedules, campus events and safety information.\\n\\n## 2. Provide Dynamic Wayfinding\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Interactive <a href=\\"https://www.stratacache.com/en/solutions/linq-commercial-tablets/\\" rel=\\"nofollow\\" target=\\"_blank\\">wayfinding kiosks</a> placed at lobbies, intersecting hallways and other areas where navigational help may be needed can offer directions, directories, maps and other valuable wayfinding assistance.\\n\\n## 3. Content Flexibility\\n\\nDynamic digital screens allow users to have full control in terms of content management and distribution. Unique content can be shared on specific digital screens and updated easily. Workgroup management enables multiple persons to update information, with varying approval levels for each group. \\n\\nThrough a central content management system, you can assign areas where you can deliver school news or promote events to boost attendance and support. Daily class schedules can also be displayed.\\n\\nThrough videos and credit rolls, digital signage for education can also be a channel to acknowledge and recognize alumni or valued donors who have contributed significantly to the development of the campus.\\n\\nAdditionally, recognizing student accomplishments through digital screens can promote healthy competition and boost morale.\\n\\n## 4. Promote Safety\\n\\nIn the event of an emergency, __digital signage for schools__ can be utilised to push necessary instructions to ensure the safety of everyone on campus. Real-time weather and traffic updates can help students plan their alternative routes back home.\\n\\n## 5. Enable Virtual Learning\\n\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## 6. Additional Revenue Stream\\n\\nThrough partnerships with other brands, schools can leverage digital signage to generate income through advertising campaigns. The campus environment presents an excellent platform for brands of educational products to advertise to a ready audience.\\n\\n## 7. Enhance Entertainment Areas\\n\\nInstalling a large video wall can bring life to a school’s gymnasium or auditorium. Be it a sport, art or music event, digital signage can help improve the ambience of an event space and improve attendance.\\n\\n## Enrich Your Education System with Digital Signage \\n\\nScala offers a stable, flexible and easy-to-use platform to help educational institutions deliver a high-quality educational experience throughout campuses and classrooms. Find out more about Scala’s digital signage for education [here](https://www.scala.com/au/industries/education/ \\"digital signage for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3AjMCx2cGeIHq6o2pBmwGR"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"au":"Talk to us about how Scala Solutions could work for your Business:","en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1nKRWZ0aX2tpKTvnJVrBpw","type":"Entry","createdAt":"2020-11-30T07:41:48.735Z","updatedAt":"2022-03-21T06:48:27.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How To Boost Retail Revenue With Occupancy Management and Digital Signage"},"slug":{"au":"how-to-boost-retail-revenue-with-occupancy-management-and-digital-signage","en-US":"how-to-boost-retail-revenue-with-occupancy-management-and-digital-signage","ja":"how-to-boost-retail-revenue-with-occupancy-management-and-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7MAZq9IbPBf9ZKgUxqu2XL"}}},"startDate":{"en-US":"2020-12-07T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"au":"Real-time store occupancy measures and strong in-store communication are more crucial than ever to ensure a safe shopping experience and instil a sense of trust and safety for shoppers in retail stores. Occupancy management tools and dynamic digital signage are a powerful combination to create a sense of trust in brands and boost retail revenue. \\n\\n![AU - How To Boost Retail Revenue With Occupancy Management and Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/5ll5NIUVhmBnSYtwyph8II/4f385335f770ed3b26688d84a164802b/AU_-_How_To_Boost_Retail_Revenue_With_Occupancy_Management_and_Digital_Signage.jpg)\\n\\n<a href=\\"https://www.walkbase.com/solutions/intellicount/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase IntelliCount</a> delivers powerful occupancy management for retailers and integrates easily withe Scala’s [digital signage solutions](https://www.scala.com/au/industries/retail/) to track store customers in real-time and display alerts and information for customers in-store.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","en-US":"Real-time store occupancy measures and strong in-store communication are more crucial than ever to ensure a safe shopping experience and instil a sense of trust and safety for shoppers in retail stores. Occupancy management tools and dynamic digital signage are a powerful combination to create a sense of trust in brands and boost retail revenue. \\n\\n![AU - How To Boost Retail Revenue With Occupancy Management and Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/5ll5NIUVhmBnSYtwyph8II/4f385335f770ed3b26688d84a164802b/AU_-_How_To_Boost_Retail_Revenue_With_Occupancy_Management_and_Digital_Signage.jpg)\\n\\n<a href=\\"https://www.walkbase.com/solutions/intellicount/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase IntelliCount</a> delivers powerful occupancy management for retailers and integrates easily withe Scala’s [digital signage solutions](https://www.scala.com/au/industries/retail/) to track store customers in real-time and display alerts and information for customers in-store.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"135fIR6iCxgg4NKIFwhffX"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2ZimTmEi90cU54DBa13xpL","type":"Entry","createdAt":"2019-08-26T18:03:10.763Z","updatedAt":"2022-03-21T06:46:37.256Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala and FUTURAMEDIA Drive French Pharmacy Sales with Digital Signage"},"slug":{"en-US":"scala-and-futuramedia-drive-french-pharmacy-sales-with-digital-signage","ja":"scala-and-futuramedia-drive-french-pharmacy-sales-with-digital-signage"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"26qBQWBGsxsFyhdI7HhFRR"}}},"startDate":{"en-US":"2019-07-30T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"__Point of sale and street-facing Scala-driven digital signage screens increase product sales by up to 80% in thousands of pharmacies across France__\\n\\nSITTARD, The Netherlands — July 30, 2019 — Scala, part of the STRATACACHE family of digital media/marketing technology companies, has been working with FUTURAMEDIA, a French company specialising in the roll out of dynamic signage solutions in the health and beauty retail space, to drive retail success through digital signage within thousands of pharmacies across France.\\n\\nTo date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet. These Scala-based digital signage networks – either focused on the point of sale (PoS) or located in the shop window – push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.\\n\\n“We are so pleased with how successful FUTURAMEDIA has been in this particular market thanks to Scala’s digital signage technology,” said Harry Horn, GM EMEA & VP Marketing Global of Scala. “We have heard first hand from clients like Pharmacie Bader, in Paris VI, who have installed both the PoS and the street facing signage at their retail outlet and who have told us how happy they are with the installation and how the various digital screens are impacting their sales. There is no better feedback to receive about our technology.”\\n\\nFrom day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.\\n\\n“Reliability is the key to the relationship between Scala and FUTURAMEDIA, with excellent fleet management, monitoring, programming, adaptation and distribution,” said Mélanie Brugnacchi, Project Manager of FUTURAMEDIA. “Over the years, our partnership has strengthened, and Scala has kept developing its services in a coherent manner based on the evolution of dynamic signage in France, by adding monitoring, targeting, content management features to an already great solution. We have also worked with the Scala team to improve services and adapt them to our client interfaces.”\\n\\nA recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.\\n\\n__About Scala, Inc.__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About FUTURAMEDIA__\\nFUTURAMEDIA, part of the Cegedim Group, is specialized in point-of-sale digital media since 2004. It develops digital communication solutions for the Group BU, as well as for pharmacy groups or independent pharmacies. FUTURAMEDIA manage its digital communication solutions with a 360° vision.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7KNMmsVVsZ1J8E1IzaFQjt"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2oRW5vWslpg5fdJjbtKpTD","type":"Entry","createdAt":"2021-01-04T08:49:33.735Z","updatedAt":"2022-03-21T06:31:41.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Asia-Pacific named among Singapore’s Best Companies to Work for in Asia"},"slug":{"en-US":"stratacache-asia-pacific-named-among-singapore-s-best-companies-to-work-for-in-asia","ja":"stratacache-asia-pacific-named-among-singapore-s-best-companies-to-work-for-in-asia"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gnpIfD0Uu8itlvi5aKKm3"}}},"startDate":{"en-US":"2021-01-01T09:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"Singapore, 1 January 2021 — STRATACACHE Asia-Pacific has been named among Singapore’s Best Companies to Work for in Asia, lauding the marketing technology company’s strong organisational culture and workplace excellence. STRATACACHE won based on a combination of strict judging criteria by a panel of judges and a survey which a random selection of employees were asked to complete.\\n\\nThe “HR Asia Best Companies to Work for in Asia Award” recognises companies that have shown world-class employee engagement and workplace excellence, while displaying demonstrable empathy and care for their employees.\\n\\nThe award is Asia\'s largest, covering over 300 thousand employees across 11 markets. Employees rate their employers using the proprietary Total Engagement Assessment Model (TEAM) survey, which covers collective consciousness, workplace sentiment, and team dynamics -- making the “HR Asia Best Companies to Work for in Asia Award” the only award programme that is entirely employee driven. In Singapore, over 180 companies were shortlisted, with the final 32 named as winners.\\n\\nThe STRATACACHE team is recognised for its strategic and innovative approach in its human resource transformation journey. Further, this accolade is a strong endorsement for STRATACACHE’s people management leadership, as well as the team’s practices to continuously strive to create an enjoyable working environment, where employees are offered personal and professional development guided by a strong emphasis on unity, innovation and collaboration.\\n\\n\\"We are thrilled to accept this award recognising STRATACACHE Asia-Pacific as an employer of choice. Having only established our headquarters here in 2019, this award is testament to the progress we have made towards our vision to build an exemplary organisation,\\" said Manish Kumar, Managing Director -- APAC.\\n\\nLearn more about the HR Asia Awards at <a href=\\"https://hrasiamedia.com/awards/home.php\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hrasiamedia.com/awards/home.php</a>\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at <a href=\\"https://www.stratacache.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.stratacache.com</a>, on Twitter <a href=\\"https://twitter.com/STRATACACHE\\" rel=\\"nofollow\\" target=\\"_blank\\">@STRATACACHE</a> or on <a href=\\"https://www.facebook.com/STRATACACHE/\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>.\\n\\n__About HR Asia__ \\nHR Asia is Asia’s most authoritative publication for Senior HR Professionals, who take leadership at strategic levels, beyond the traditional confines of human resource management functions. HR Asia presents “HR Asia Best Companies to Work for in Asia”, where best practices and inner workings of companies are investigated to understand what distinguishes them from the rest. The Awards will cover 12 markets across the region and will culminate with an award ceremony and a report to be published in HR Asia’s bumpers issue."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ehEEicviIGOVq6wDb4FG7"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5DlMuhxRyho43q1qCZ4z9y","type":"Entry","createdAt":"2019-08-30T17:25:32.953Z","updatedAt":"2022-03-21T06:14:59.815Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Promotes David Goss to New Role as Special Advisor to the Board of STRATACACHE and Scala"},"slug":{"en-US":"stratacache-promotes-david-goss-to-new-role-as-special-advisor-to-the-board-of-stratacache-and-scala","ja":"stratacache-promotes-david-goss-to-new-role-as-special-advisor-to-the-board-of-stratacache-and-scala"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ciIQ5jW7yeT4uLrSt8265"}}},"startDate":{"en-US":"2018-04-16T00:00-04:00"},"type":{"en-US":"News"},"description":{"au":"Goss is Moving from His Previous Position as Director, Asia-Pacific\\n\\nDAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.\\n\\n“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.\\n\\n“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new role, David will expand that insight into advising leadership on strategic business actions at a global scale.”\\n\\nAs board advisor, Goss will have increased influence on the overarching activities of the STRATACACHE and Scala brands, helping the board align them with near- and long-term company objectives. Goss is based out of Adelaide, Australia.\\n\\nThe Board of Directors comprises six members holding leadership roles in the STRATACACHE family of companies: Chris Riegel, CEO of STRATACACHE companies; Kevin McGree, CFO of STRATACACHE; Kevin Carbone, CEO of PRN; Cameron Waldie, President of Carmanah Signs; and Gerard Bucas, former CEO of Scala and Scala board member since 2001.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and [rich media customer engagement at retail](https://www.scala.com/au/casestudies/digital-signage-supports-mobilcom-debitel-transformation/). These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\"), following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"Goss is Moving from His Previous Position as Director, Asia-Pacific\\n\\nDAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.\\n\\n“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.\\n\\n“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new role, David will expand that insight into advising leadership on strategic business actions at a global scale.”\\n\\nAs board advisor, Goss will have increased influence on the overarching activities of the STRATACACHE and Scala brands, helping the board align them with near- and long-term company objectives. Goss is based out of Adelaide, Australia.\\n\\nThe Board of Directors comprises six members holding leadership roles in the STRATACACHE family of companies: Chris Riegel, CEO of STRATACACHE companies; Kevin McGree, CFO of STRATACACHE; Kevin Carbone, CEO of PRN; Cameron Waldie, President of Carmanah Signs; and Gerard Bucas, former CEO of Scala and Scala board member since 2001.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\"), following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"Goss is Moving from His Previous Position as Director, Asia-Pacific\\n\\nDAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.\\n\\n“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.\\n\\n“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new role, David will expand that insight into advising leadership on strategic business actions at a global scale.”\\n\\nAs board advisor, Goss will have increased influence on the overarching activities of the STRATACACHE and Scala brands, helping the board align them with near- and long-term company objectives. Goss is based out of Adelaide, Australia.\\n\\nThe Board of Directors comprises six members holding leadership roles in the STRATACACHE family of companies: Chris Riegel, CEO of STRATACACHE companies; Kevin McGree, CFO of STRATACACHE; Kevin Carbone, CEO of PRN; Cameron Waldie, President of Carmanah Signs; and Gerard Bucas, former CEO of Scala and Scala board member since 2001.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and [rich media customer engagement at retail](https://www.scala.com/in/casestudies/digital-signage-supports-mobilcom-debitel-transformation/). These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\"), following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"Goss is Moving from His Previous Position as Director, Asia-Pacific\\n\\nDAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.\\n\\n“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.\\n\\n“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new role, David will expand that insight into advising leadership on strategic business actions at a global scale.”\\n\\nAs board advisor, Goss will have increased influence on the overarching activities of the STRATACACHE and Scala brands, helping the board align them with near- and long-term company objectives. Goss is based out of Adelaide, Australia.\\n\\nThe Board of Directors comprises six members holding leadership roles in the STRATACACHE family of companies: Chris Riegel, CEO of STRATACACHE companies; Kevin McGree, CFO of STRATACACHE; Kevin Carbone, CEO of PRN; Cameron Waldie, President of Carmanah Signs; and Gerard Bucas, former CEO of Scala and Scala board member since 2001.\\n\\n__About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and [rich media customer engagement at retail](https://www.scala.com/sg/casestudies/digital-signage-supports-mobilcom-debitel-transformation/). These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\"), following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HMZeEtYW6rW1hcqRM0c9n"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3f4ZmawceyYw3QS8qyqY9C","type":"Entry","createdAt":"2021-02-23T09:13:18.226Z","updatedAt":"2022-03-21T06:13:05.198Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage: What’s in store for 2021?"},"slug":{"en-US":"digital-signage-what-s-in-store-for-2021","ja":"digital-signage-what-s-in-store-for-2021"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7pJBycOzlPXOxAmvFovmiu"}}},"startDate":{"en-US":"2021-02-23T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Manish Kumar"},"description":{"au":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\n\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor.\\n\\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Australia and New Zealand and we expect a steady increase in digital signage adoption in this expansive region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\n\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/au/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","en-US":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor. \\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Southeast Asia and we expect a steady increase in digital signage adoption in this high growth region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/sg/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","in":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\n\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor.\\n\\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens\\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in the Indian subcontinent and in the near future, new facilities like a microLED factory will be set up, to support the increase in digital signage adoption and catalyse the growth of high performance displays across many emerging industry segments in the region.\\n\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/in/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>","sg":"Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly despite a decline in the global economy as businesses sought innovative ways to better reach their target audience.\\n\\nThe digital signage industry is expected to flourish in the next four years. Digital signage has been hailed as one of the fastest-growing AV solutions according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA), with expected growth of over 38% by 2025. This is largely being driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.\\n\\nWith a bright future ahead, the key trends likely to shape the digital signage industry in 2021 include the following.\\n\\n## 1.\\tDigital signage solutions as an integral part of venues\\nAs the world continues to evolve, digital signage solutions will continue to be an integral part of venues. To attract the attention of visitors and concurrently increase efficiency of social distancing enforcement and crowd controls, a rise in adoption of immersive digital communication displays, temperature screening and virtual receptionist devices (for example: [intelligent tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/)) is expected.\\nAdditionally, dynamic wayfinding will be used to direct visitors to their respective destinations and highlight available rooms and seats that are sanitized and ready for use. In the future, this solution can be enhanced to include a three-dimensional view to elevate the wayfinding experience.\\n\\n## 2.\\tDigital transformation of shop windows\\nThe Asia-Pacific region’s forecasted 1.5% sales decline in 2020 is set to rise back to the 2019 level, with a 6% growth in 2021, according to Euromonitor. \\nTo draw customers back into the brick-and-mortar store, there will be a heavy focus on capturing the attention of passers-by through attention-grabbing window displays. These can be in the form of gesture-based interactivity with content mirroring or reacting to the movements of people walking outside near the display.\\n\\nIn addition, with new personas continually moving throughout shopping centers every day, it is important that advertising is smarter — relevant and timely to the current audience. Digital brings the opportunity for more creative, dynamic and interactive advertising. Persona-based digital ads based on insights gathered from sensor technology allow retailers to deliver targeted ads to ever-changing audiences.\\n\\n## 3.\\tUltra-high bright and ultra-large screens \\nIn 2021, expect to see far more ultra-high bright screens in shop windows as high street retailers battle it out to capture the footfall of consumers. These commercial grade screens feature extremely high brightness ratings as compared to the average digital display. This extra boost of brightness packs a punch and allows content to be easily seen, even in direct sunlight.\\n\\nThere will also be a likely shift towards ultra-large screens, curved and other non-conventional video walls to help retailers stand out and attract more attention.\\n\\n## 4.\\tTouchless interactive solutions\\nTouchless sensing is the next generation evolution in human machine interface (HMI) technology. It is typically used to detect the presence or motion of a person within the coverage area of sensor. Led by countries such as Australia, India and South Korea, the market in Asia-Pacific is forecasted to reach US $3.3 Billion by the year 2027.\\n\\nDigital signage solutions will embrace the concept of touchless interactivity— voice, gesture and mobile controls – as industry leaders look to reduce touchpoints and improve accessibility. To interact with a touchscreen, customers can easily snap the QR code with their smartphone and perform multiple interactions securely and anonymously from the safety of their phones. Alternatively, a voice or gesture activated digital signage display delivers a unique touchless solution.\\n\\n## 5.\\tEmergence of microLED technology\\nWith an increasing focus on sustainability and green solutions, there will be a strong demand for microLED displays which offer better contrast, response times and energy efficiency when compared to widespread LCD technology. MicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for retail experiences including curved, transparent and ultra-low power interactive display devices.  \\n\\n### Conclusion\\nIn 2021, the outlook for the digital signage industry is very positive as companies look to novel technologies to transform their business and reconnect with customers in the new normal. Touchless solutions are also a growing trend — from voice controls to gesture commands — to offer safe but simple ways to access important information.\\n\\nScala partners with brands across multiple markets to help transform their customers’ experience with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nScala is rapidly extending its reach in Southeast Asia and we expect a steady increase in digital signage adoption in this high growth region. A slew of inventive products are in the works to meet the evolving needs of customers as Scala continues to make headway in the digital signage industry.\\nCheck out Scala’s range of marketing technology solutions [here](https://www.scala.com/sg/industries/).\\n\\n<p>-</p>\\n\\n<a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://zetadisplay.com/five-predicted-digital-signage-trends-for-retail-in-2021/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blog.euromonitor.com/asia-pacific-to-recover-the-quickest-amid-a-global-retail-sales-decline-in-2020/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.globenewswire.com/news-release/2020/07/15/2062655/0/en/Global-Touchless-Sensing-Industry.html</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"E4wOzvNgXnld4G0Ph9W3W"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7fQZmVR0WxgTbwnJBryFgn","type":"Entry","createdAt":"2020-11-30T07:42:55.114Z","updatedAt":"2022-03-21T06:02:03.698Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"4 Ways to Personalise the QSR Drive-Thru Experience"},"slug":{"en-US":"4-ways-to-personalise-the-qsr-drive-thru-experience","ja":"4-ways-to-personalise-the-qsr-drive-thru-experience"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4onzzkmksd8zQPA5kCOOgW"}}},"startDate":{"en-US":"2020-11-30T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"au":"Challenging times create new opportunities to adapt the way we do business. Restaurants in the quick service restaurant (QSR) industry are quickly adapting to the “new normal” by implementing new technology to ensure safe dining and enhance the customer experience. \\n\\nAs customers continue to seek alternatives to dining-in at restaurants, QSRs can seize the opportunity by focusing their efforts on promoting curbside pickup and drive-thru. There are ways QSRs can personalise the experience for the customer even when using the drive-thru, using digital signage and marketing technology. \\n\\n![4 Ways to Personalise the QSR Drive-Thru Experience - Australia](//images.ctfassets.net/lx4pzcb22oh0/1aX62VkAnKjjCeiCXxFry6/e42c89986901486f49a29f02b640b849/AU_-_4_Ways_to_Personalise_the_QSR_Drive-Thru_Experience.png)\\n\\nDiscover how SCALA’s digital signage technology is directly linked to increased sales for restaurants and QSRs in this [case study](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>","en-US":"Challenging times create new opportunities to adapt the way we do business. Restaurants in the quick service restaurant (QSR) industry are quickly adapting to the “new normal” by implementing new technology to ensure safe dining and enhance the customer experience. \\n\\nAs customers continue to seek alternatives to dining-in at restaurants, QSRs can seize the opportunity by focusing their efforts on promoting curbside pickup and drive-thru. There are ways QSRs can personalise the experience for the customer even when using the drive-thru, using digital signage and marketing technology. \\n\\n![4 Ways to Personalise the QSR Drive-Thru Experience - Australia](//images.ctfassets.net/lx4pzcb22oh0/1aX62VkAnKjjCeiCXxFry6/e42c89986901486f49a29f02b640b849/AU_-_4_Ways_to_Personalise_the_QSR_Drive-Thru_Experience.png)\\n\\nDiscover how SCALA’s digital signage technology is directly linked to increased sales for restaurants and QSRs in this [case study](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"E23hIjavfrbddUZPZ4X19"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3YjcdXseu7M5EUcPPxTvZi","type":"Entry","createdAt":"2022-03-15T05:40:07.780Z","updatedAt":"2022-03-15T05:50:16.221Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Create a Modern Corporate Brand Experience with Digital Signage"},"slug":{"en-US":"create-a-modern-corporate-brand-experience-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6rjEGtlyW72OXFCZJGClbD"}}},"startDate":{"en-US":"2022-03-15T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"When an employee, important guest or visitor enters your building or campus, there are many opportunities to immediately engage them with your brand. Corporate digital signage is one of the most powerful ways to create a lasting brand impression and develop trust in the integrity and professionalism of your brand. According to research from InfoTrends, digital signage can boost brand awareness and recall by over 47%.\\n\\nThe need for strong internal communication drives the need for tools like [corporate digital signage](https://www.scala.com/au/industries/corporate-communications/ \\"Corporate Digital Signage\\"). 97% of business leaders in employees believe that corporate communications impact daily activity, while <a href=\\"https://perpetualwest.com/ringcentrals-top-4-trends-in-workplace-communication-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">44%</a> of employees would like to see wider adoption of internal communications tools. Finally, companies that communicate effectively are 4 times more likely to report high employee engagement.\\n\\nHere are several key ways to harness the power of digital signage to create a modern corporate brand experience.\\n\\n__1.\\tWelcome employees and visitors__\\n\\nReception digital signage, including digital screens and videowalls, can create an instant first impression. Displayed prominently as people enter the building or campus, companies can immediately set the tone with vibrant and engaging branded content. Besides displaying welcome messages, digital signage in the lobby or at the reception could be used to play corporate video reels that communicate the company’s values, spotlight star employees and celebrate corporate achievements. Furthermore, displaying the company logo and brand colours in a clever animated sequence can enhance the ambience and create a strong corporate identity.\\n\\n__2.\\tEnable easy wayfinding__\\n\\nAllowing people to find their way easily around a corporate complex is key to delivering a positive corporate brand experience. Employees and visitors alike expect to be able to navigate corporate campuses with ease.\\n\\n__Corporate wayfinding__, delivered through interactive touchscreens, digital building directories and __wayfinding kiosks__, can greatly enhance positive perceptions of your brand and help guide people to the right destination in your building or campus. \\n\\n__3.\\tStreamline room scheduling__\\n\\nCorporate brands today seek solutions that can modernise their day-to-day operations. One key area that can benefit from digital technology is the management of office and meeting spaces. __Smart room scheduling solutions__ can take the hassle out of managing meeting spaces in a corporate complex, allowing employees to find a room while eliminating confusion about scheduling and availability. <a href=\\"https://www.x2omedia.com/en/solutions/communication/corporate-communication/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Room Scheduling</a>, for example, provides on-the-spot capabilities that improve space usage in corporate facilities.\\n\\n__4.\\tDeliver branded messages and announcements__\\n\\nStrategically placed corporate digital signage can be helpful for delivering important messages to employees and visitors, and can greatly improve internal communications. Digital signs can be used to advertise products and services, recognise employee achievements, deliver safety alerts, promote corporate events and more. Intuitive design tools, like [Scala Designer](https://www.scala.com/au/products/software/scala-designer/ \\"Scala Designer\\") and [Scala Designer Cloud](https://www.scala.com/au/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), allow businesses to easily create on-brand corporate content using templates and layouts, while digital signage content management tools like [Scala Content Manager](https://www.scala.com/au/products/software/scala-content-manager/ \\"Scala Content Manager\\") ensure messages are scheduled and delivered at the right times and in the right locations to best reach employees and visitors.   \\n\\n__5.\\tAutomate employee and visitor check-in__\\n\\nMost modern corporate offices have security policies that make signing in of employees and visitors necessary. One way to streamline this process is to use a digital check-in solution, delivered through interactive kiosks and touchscreens. A digital security touchpoint can be more efficient and secure than manual sign-in, especially when enabled with fingerprint or facial recognition capabilities. It also provides an additional way to engage people as they enter the building.\\n\\n## Create a modern corporate brand experience today with Scala\\n\\nScala’s digital signage for corporate communication help brands project a more savvy and modern brand image, while also providing opportunities to engage employees and visitors. Find out more about Scala’s solutions for corporate communication [here](https://www.scala.com/au/industries/corporate-communications/ \\"corporate digital signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"When an employee, important guest or visitor enters your building or campus, there are many opportunities to immediately engage them with your brand. Corporate digital signage is one of the most powerful ways to create a lasting brand impression and develop trust in the integrity and professionalism of your brand. According to research from InfoTrends, digital signage can boost brand awareness and recall by over 47%.\\n\\nThe need for strong internal communication drives the need for tools like [corporate digital signage](https://www.scala.com/au/industries/corporate-communications/ \\"Corporate Digital Signage\\"). 97% of business leaders in employees believe that corporate communications impact daily activity, while <a href=\\"https://perpetualwest.com/ringcentrals-top-4-trends-in-workplace-communication-infographic/\\" rel=\\"nofollow\\" target=\\"_blank\\">44%</a> of employees would like to see wider adoption of internal communications tools. Finally, companies that communicate effectively are 4 times more likely to report high employee engagement.\\n\\nHere are several key ways to harness the power of digital signage to create a modern corporate brand experience.\\n\\n__1.\\tWelcome employees and visitors__\\n\\nReception digital signage, including digital screens and videowalls, can create an instant first impression. Displayed prominently as people enter the building or campus, companies can immediately set the tone with vibrant and engaging branded content. Besides displaying welcome messages, digital signage in the lobby or at the reception could be used to play corporate video reels that communicate the company’s values, spotlight star employees and celebrate corporate achievements. Furthermore, displaying the company logo and brand colours in a clever animated sequence can enhance the ambience and create a strong corporate identity.\\n\\n__2.\\tEnable easy wayfinding__\\n\\nAllowing people to find their way easily around a corporate complex is key to delivering a positive corporate brand experience. Employees and visitors alike expect to be able to navigate corporate campuses with ease.\\n\\n__Corporate wayfinding__, delivered through interactive touchscreens, digital building directories and __wayfinding kiosks__, can greatly enhance positive perceptions of your brand and help guide people to the right destination in your building or campus. \\n\\n__3.\\tStreamline room scheduling__\\n\\nCorporate brands today seek solutions that can modernise their day-to-day operations. One key area that can benefit from digital technology is the management of office and meeting spaces. __Smart room scheduling solutions__ can take the hassle out of managing meeting spaces in a corporate complex, allowing employees to find a room while eliminating confusion about scheduling and availability. <a href=\\"https://www.x2omedia.com/en/solutions/communication/corporate-communication/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Room Scheduling</a>, for example, provides on-the-spot capabilities that improve space usage in corporate facilities.\\n\\n__4.\\tDeliver branded messages and announcements__\\n\\nStrategically placed corporate digital signage can be helpful for delivering important messages to employees and visitors, and can greatly improve internal communications. Digital signs can be used to advertise products and services, recognise employee achievements, deliver safety alerts, promote corporate events and more. Intuitive design tools, like [Scala Designer](https://www.scala.com/au/products/software/scala-designer/ \\"Scala Designer\\") and [Scala Designer Cloud](https://www.scala.com/au/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), allow businesses to easily create on-brand corporate content using templates and layouts, while digital signage content management tools like [Scala Content Manager](https://www.scala.com/au/products/software/scala-content-manager/ \\"Scala Content Manager\\") ensure messages are scheduled and delivered at the right times and in the right locations to best reach employees and visitors.   \\n\\n__5.\\tAutomate employee and visitor check-in__\\n\\nMost modern corporate offices have security policies that make signing in of employees and visitors necessary. One way to streamline this process is to use a digital check-in solution, delivered through interactive kiosks and touchscreens. A digital security touchpoint can be more efficient and secure than manual sign-in, especially when enabled with fingerprint or facial recognition capabilities. It also provides an additional way to engage people as they enter the building.\\n\\n## Create a modern corporate brand experience today with Scala\\n\\nScala’s digital signage for corporate communication help brands project a more savvy and modern brand image, while also providing opportunities to engage employees and visitors. Find out more about Scala’s solutions for corporate communication [here](https://www.scala.com/au/industries/corporate-communications/ \\"corporate digital signage\\").\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7FsNNnpre5SMbDP6pq742Z"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6eu9PyTn4u13FUf2LSsUII","type":"Entry","createdAt":"2022-03-11T10:30:29.615Z","updatedAt":"2022-03-11T10:32:49.830Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Content, Logic and Satisfied Customers"},"slug":{"en-US":"content-logic-and-satisfied-customers"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3CmKUDqkUV01HFjfpRBZNH"}}},"startDate":{"en-US":"2022-03-11T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Interview with Nikk Smith of Pixel Inspiration Ltd. "},"description":{"en-US":"Nikk Smith, Managing Director of Pixel Inspiration Ltd., a key partner of Scala, answers questions on the projects that make him proud, the future of digital signage for customer communications and why Scala is Pixel’s chosen platform. \\n\\n### What excites you the most about the work you and the team do at Pixel Inspiration? \\nI really appreciate the variety. Each one of our projects is different, which  can be an unusual thing working in the tech realm. Coming from a background in web development, where, regardless of the brand or project, you’re working with a limited number of variables, the opportunities for on-premises technology feels limitless, and that is exciting. I also love seeing the fruits of our labours. We often start working with brands at the conception and design phase, so seeing the finished result, how the solution works on site, and the impact it has on visitors and service is very satisfying.\\n\\n### During your career, what have been some of the biggest changes that you have seen in the way that brands have employed digital signage?\\nThe most significant change I have seen has been the acceptance and expectation of using digital technology on-premises. We used to explain what solutions were available and the value of technology to brands whereas now brands understand.  The pull is from the market that accepts digital as an integral part of the marketing mix. Businesses have gone from “Let’s try this” to “Let’s create a great digital experience that forms a key part of the customer journey.”\\n\\n### What is it that you like most about working with Scala?\\nThe platform’s flexibility is essential for us to create the award-winning projects that we do. At Pixel, we have digital signage experience, the content and logic, the rules and the integration necessary to make a project work (and work well) and Scala is our chosen platform. Scala isn’t out of the box, but it gives you the necessary tools to create something exceptional.\\n\\n### Are there any particular projects of which you are especially proud?\\nAfter eight years, I think the <a href=\\"https://www.scala.com/en/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/\\" target= \\"blank\\">Argos project</a> still stands up as one of the best implementations of a rules-based CMS and signage system. Delivered through Scala and designed by us, the system accesses thousands of items to ensure customers’ most relevant and convenient experience. In addition, it is a well thought out and robust system that has been expanded to several thousand displays since its initial installation. \\n\\nAs for a spectacular project, the WHSmith facias are very impressive and have probably set the scene for a variety of corporate and retail projects which have come since. \\n\\nIn general though, I am most proud that we have won and retained clients for over ten years. That shows the skill we have across the team to  listen to brands and work with them to provide digital solutions that work for the long haul. \\n\\n### Where do you think are the opportunities for brands to use digital signage in 2022?\\nI believe in the natural development of technology – slow organic changes informed by past projects while being driven by client and customer demand. With digital, it is more of an evolution than a revolution as more brands across different sectors start to integrate digital or upgrade and expand what they already have in place. For example , there is a noticeable shift from LCD to LED due to the greater creative possibilities available with LED. We’re also seeing more brands incorporate projection alongside digital screens. The award-winning install at Lloyds Bank Manchester Flagship is an excellent example of what can be achieved when businesses use various technologies to tell their brand story. \\n\\n### What do you wish brands knew about digital signage?\\nIt is a bit of a generalization, but brand digital projects tend to be driven by marketing or creative directors and, as such, are led by visuals or experience rather than considering the background rules or logic. There is a real opportunity for businesses to link touchpoints to offer customers a more convenient and personalized service while also giving companies more data to inform future strategies. By considering operations and  customer experience, businesses can use digital to create a world-beating offering. I do see things moving in this direction as brands become more aware of what digital to do, and we’re here to help them with that. \\n\\n### Any resolutions or goals for 2022? \\nBusiness-wise last year was a fantastic one for us so I’m hoping for more of the same. In terms of personal resolutions, I’d like to make the time to focus on the things that I enjoy such as messing around with the cars and motorbike. \\n\\nPart of the company since its inception in 2004, Nikk Smith has been Managing Director of Pixel Inspiration Ltd. since the 2017 acquisition by retail logistics operator, Staci. Driven by passion for the creative appalachian of digital technologies, Nikk has 25 years of commercial digital media experience spanning fixed format, online and out of the home. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5XbmyMfqsT289EC6W0p2kM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2b0eauU0fTubfGFVgXElU1","type":"Entry","createdAt":"2021-12-21T02:10:12.024Z","updatedAt":"2022-03-10T14:28:33.629Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Enterprise 12.60 and What Lies Ahead"},"slug":{"en-US":"scala-enterprise-12-60-and-what-lies-ahead"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1st530srUQSjDNHtXtsIY9"}}},"startDate":{"en-US":"2021-12-20T12:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Q&A with Rob Aita"},"description":{"en-US":"Scala released the newest version of our flagship digital signage platform, Scala Enterprise 12.60. We asked Scala’s Director of Product Management, Rob Aita, a few questions about enhancements, strategy, what’s ahead and generally what it’s like to be super awesome. \\n\\n## How has Scala’s digital signage software release strategy evolved? \\n\\nRA: We listened to the feedback from our customer base and realized that we needed to be more predictive when it comes to our software release schedule. Beginning this year, we committed to twice-annual releases — with availability in spring and fall of every year. I’m proud of our Engineering team who successfully executed upon this new cadence by releasing Scala Enterprise 12.50 and 12.60 in 2021. With these two smaller releases each year spaced closer together, we are able to be quicker to market with significant enhancements and features, all of which are key to making advanced digital signage projects successful. The feedback to this new approach has been overwhelmingly positive, and I’m excited to see how we can improve upon it in 2022.\\n\\nTo make this commitment to a steady cadence of releases possible, we’ve invested in adding resources to ensure we meet our software release goals. We’re hitting our release goals while ensuring the features and enhancements are tightly aligned with our clients’ needs. \\n\\n## What factors into Scala’s digital signage software roadmap? \\n\\nRA: We’re a full digital solution provider. As our offering changes, we map out features that will support additions to the scope of our offering. For instance, we’ve added support for commercial grade LINQ all-in-one tablets in a wide range of sizes, and most recently added support for digital shelf edge displays. This means our clients can confidently deploy these devices in any high-volume environment such as retail digital signage, quick service restaurants, banking, transportation, grocery and more. \\n\\nAs part of long term planning, we talk to our business development teams, sales teams and partners, as well as our clients to lean into what’s top of mind. This can include things like media player and network health, content management system enhancements and display content design functionality. Additionally, we provide and support hardware and digital signage systems for major global brands, and we’ve invested in the resources to support hot fixes and feature requests that level up their projects between these major releases.\\n\\n## What is most significant about Scala 12.60? \\nRA: Our users are going to see improvement in the ability to operate digital signage networks at scale. Customers have been asking for more visibility into the health of their players so they can proactively resolve any issues in their deployment. The introduction of the Player Status Rollup is an important step toward providing this intelligence.  A user is now presented with a color-coded chart that shows the various states of their players. From here, the user can then easily drill down to a dynamically filtered list showing more information about the players in that specific state. Identifying and troubleshooting player issues will be much more efficient beginning in 12.60. This is just our first step toward iteratively improving network health visibility with each release.\\n\\nImproving the overall performance of our platform is always top of mind with each release. In an effort to speed up page load times for customers with a large amount of media items, we’ve introduced a Cleanup Assistant. With this tool, the user can now easily move these files to a dedicated “Archived” folder where they will be stored and no longer used in playlists. These files can also be easily unarchived if the user wishes to utilize them in the future. A good use case would be seasonal assets like those used around Thanksgiving. They are only applicable during that time of year. With regular use of this tool, only those media items that are most important will be presented, allowing for this critical area of CM to load much quicker.\\n\\nIn tandem, with the introduction of our shelf edge hardware, we’ve developed a new provisioning process that will drastically reduce the time of installation. The installer can now utilize their phone or laptop to temporarily connect to the shelf edge display and utilize a modern interface to modify the necessary configuration items. Once complete, these settings are sent to the shelf edge, at which point it reboots and connects to CM for further pairing. The entire process takes just a few minutes and is easily repeatable if more than one unit needs to be configured at the site. We are introducing this new enhanced commissioning process with the shelf edge and will have it available for all of our players in the coming releases.\\n\\n## What can Scala’s clients and prospects expect to see for digital signage systems and marketing technology in 2022 and beyond? \\n\\nRA: It’s an understatement to say there has been a shifting landscape of needs. Digital signage has always been an effective tool for increasing sales and informing consumers, but now there are factors such as safety and back of house efficiency where smart digital signage plays an important role.\\n\\nSo, strategically at the highest level, we’re keeping an eye on where there are big opportunities for digital signage systems to have a positive impact for businesses — some of the biggest areas of impact are on customer experience, retail digital signage, store and restaurant efficiency, solving labor challenges, as well as personalization of digital display content messaging and marketing.  \\n\\nRetail digital signage and marketing technology will be an interesting and exciting area in the coming year and beyond. The benefits of digital signs in and around stores has long been proven. Shoppers are better informed and sales increase. But retailers are realizing that digital signs help drive loyalty, and our platform focuses on enabling creativity and scale with deploying digital solutions. \\n\\nAs experiential retail shopping becomes more and more expected by today’s shoppers, brands are stepping up their in-store digital game. For hardware, things like in-aisle displays, large format video walls, shelf edge displays and end cap displays are drawing attention and influencing at the point of decision. Personalized shopping experiences — where customers are empowered to do their own product discovery, or they are seeing hyper-relevant information — drives repeat visits. The plans for our digital signage platform will ensure that features and functionality can fully support not only small POCs of these projects, but also deployment at scale. \\n\\n## What is it like to be someone that is so great at everything he does, both professionally and personally?\\n\\nRA:  Well, I really don’t know any other way.  It’s kind of like when you ask someone that was born blind what it’s like to be blind.  They don’t know what it is to have vision, so they can’t really answer that question.  Given my good looks and infectious personality, I’ve been told more than once that I’m the whole package - half man, half amazing.  I just do my best to remain humble.\\n\\nRob shared his thoughts on the future of digital signage in a blog post early last year, <a href=\\"https://www.scala.com/en/about/blogs/changing-spaces-suggestions-signage-and-sales-for-the-future/\\" target= \\"blank\\"> Changing Spaces: Suggestions, Signage and Sales for the Future</a>. Stay tuned for Rob’s 2022 insights early next year! "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zFIQy684SxnJHBZ7Kyivv"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1yLhnvDPsSQW0sXG1llHKl","type":"Entry","createdAt":"2022-03-03T06:11:05.762Z","updatedAt":"2022-03-03T06:48:31.763Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Asia-Pacific Named “Best Digital Signage Solutions Provider 2022” at Singapore Business Awards"},"slug":{"en-US":"scala-asia-pacific-named-best-digital-signage-solutions-provider-2022-at-singapore-business-awards"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"226WdlGrJ2YoYaIO3CVvxX"}}},"startDate":{"en-US":"2022-03-03T00:00+05:30"},"type":{"en-US":"News"},"description":{"au":"SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage solutions provider, has been named “Best Digital Signage Solutions Provider 2022” at this year’s Singapore Business Awards.\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.\\n\\n__ABOUT THE SINGAPORE BUSINESS AWARDS__\\n\\nHosted by the APAC Insider magazine, the 6th annual Singapore Business Awards confers recognition to Singapore businesses and individuals that have gone above and beyond in excelling within their sector by providing outstanding services to ensure their clients’ satisfaction.\\n\\nAs Singapore continues to prosper through difficult times, the Singapore Business Awards 2022 will once again cast a shining light on the tireless efforts of businesses and individuals that strive to help this vibrant country’s economy grow.\\n\\n__SCALA APAC LAUDED FOR BEING AN INVALUABLE BUSINESS PARTNER TO ITS CLIENTS__\\n\\n[Scala APAC](https://www.scala.com/au/ \\"Scala Asia-Pacific\\"), part of the STRATACACHE family of marketing technology companies, was credited for being an invaluable business partner to its clients, providing them the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nDespite the continual challenges of the past 18 months, the company has gained steady growth and progress across the Asia-Pacific region, helping businesses from diverse industries including retail, healthcare, education and transportation to transform customer experiences, increase engagement and drive growth.\\n\\nWith a team comprising 100+ staff across Asia-Pacific, Scala APAC seeks to harness its innate innovation and technological capabilities to develop fresh solutions and drive digital adoption in the fast-growing region. In the near future, it also plans to establish more offices in key growth cities, as well as a microLED facility in India.\\n\\n__SCALA APAC SEEKS TO DEVELOP MORE INSPIRED SOLUTIONS__\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “We are greatly encouraged by the APAC Insider’s recognition of our concerted efforts to deliver superior products and excellent customer service. We are regularly refining our solutions to ensure that they meet the evolving needs of our clients. This award spurs us to continue to develop more inspired solutions and sustained outcomes for our clients.”\\n\\nLearn more about the 6th Singapore Business Awards at <a href=\\"https://www.apac-insider.com/awards/singapore-business-awards/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.apac-insider.com/awards/singapore-business-awards/</a>.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/au/about/blogs/\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n__Media Contact__\\n\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","en-US":"SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage solutions provider, has been named “Best Digital Signage Solutions Provider 2022” at this year’s Singapore Business Awards.\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.\\n\\n__ABOUT THE SINGAPORE BUSINESS AWARDS__\\n\\nHosted by the APAC Insider magazine, the 6th annual Singapore Business Awards confers recognition to Singapore businesses and individuals that have gone above and beyond in excelling within their sector by providing outstanding services to ensure their clients’ satisfaction.\\n\\nAs Singapore continues to prosper through difficult times, the Singapore Business Awards 2022 will once again cast a shining light on the tireless efforts of businesses and individuals that strive to help this vibrant country’s economy grow.\\n\\n__SCALA APAC LAUDED FOR BEING AN INVALUABLE BUSINESS PARTNER TO ITS CLIENTS__\\n\\n[Scala APAC](https://www.scala.com/sg/ \\"Scala Asia-Pacific\\"), part of the STRATACACHE family of marketing technology companies, was credited for being an invaluable business partner to its clients, providing them the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nDespite the continual challenges of the past 18 months, the company has gained steady growth and progress across the Asia-Pacific region, helping businesses from diverse industries including retail, healthcare, education and transportation to transform customer experiences, increase engagement and drive growth.\\n\\nWith a team comprising 100+ staff across Asia-Pacific, Scala APAC seeks to harness its innate innovation and technological capabilities to develop fresh solutions and drive digital adoption in the fast-growing region. In the near future, it also plans to establish more offices in key growth cities, as well as a microLED facility in India.\\n\\n__SCALA APAC SEEKS TO DEVELOP MORE INSPIRED SOLUTIONS__\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “We are greatly encouraged by the APAC Insider’s recognition of our concerted efforts to deliver superior products and excellent customer service. We are regularly refining our solutions to ensure that they meet the evolving needs of our clients. This award spurs us to continue to develop more inspired solutions and sustained outcomes for our clients.”\\n\\nLearn more about the 6th Singapore Business Awards at <a href=\\"https://www.apac-insider.com/awards/singapore-business-awards/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.apac-insider.com/awards/singapore-business-awards/</a>.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n__Media Contact__\\n\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","in":"SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage solutions provider, has been named “Best Digital Signage Solutions Provider 2022” at this year’s Singapore Business Awards.\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.\\n\\n__ABOUT THE SINGAPORE BUSINESS AWARDS__\\n\\nHosted by the APAC Insider magazine, the 6th annual Singapore Business Awards confers recognition to Singapore businesses and individuals that have gone above and beyond in excelling within their sector by providing outstanding services to ensure their clients’ satisfaction.\\n\\nAs Singapore continues to prosper through difficult times, the Singapore Business Awards 2022 will once again cast a shining light on the tireless efforts of businesses and individuals that strive to help this vibrant country’s economy grow.\\n\\n__SCALA APAC LAUDED FOR BEING AN INVALUABLE BUSINESS PARTNER TO ITS CLIENTS__\\n\\n[Scala APAC](https://www.scala.com/in/ \\"Scala Asia-Pacific\\"), part of the STRATACACHE family of marketing technology companies, was credited for being an invaluable business partner to its clients, providing them the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nDespite the continual challenges of the past 18 months, the company has gained steady growth and progress across the Asia-Pacific region, helping businesses from diverse industries including retail, healthcare, education and transportation to transform customer experiences, increase engagement and drive growth.\\n\\nWith a team comprising 100+ staff across Asia-Pacific, Scala APAC seeks to harness its innate innovation and technological capabilities to develop fresh solutions and drive digital adoption in the fast-growing region. In the near future, it also plans to establish more offices in key growth cities, as well as a microLED facility in India.\\n\\n__SCALA APAC SEEKS TO DEVELOP MORE INSPIRED SOLUTIONS__\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “We are greatly encouraged by the APAC Insider’s recognition of our concerted efforts to deliver superior products and excellent customer service. We are regularly refining our solutions to ensure that they meet the evolving needs of our clients. This award spurs us to continue to develop more inspired solutions and sustained outcomes for our clients.”\\n\\nLearn more about the 6th Singapore Business Awards at <a href=\\"https://www.apac-insider.com/awards/singapore-business-awards/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.apac-insider.com/awards/singapore-business-awards/</a>.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/in/about/blogs/\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n__Media Contact__\\n\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","ja":"SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage solutions provider, has been named “Best Digital Signage Solutions Provider 2022” at this year’s Singapore Business Awards.\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.\\n\\n__ABOUT THE SINGAPORE BUSINESS AWARDS__\\n\\nHosted by the APAC Insider magazine, the 6th annual Singapore Business Awards confers recognition to Singapore businesses and individuals that have gone above and beyond in excelling within their sector by providing outstanding services to ensure their clients’ satisfaction.\\n\\nAs Singapore continues to prosper through difficult times, the Singapore Business Awards 2022 will once again cast a shining light on the tireless efforts of businesses and individuals that strive to help this vibrant country’s economy grow.\\n\\n__SCALA APAC LAUDED FOR BEING AN INVALUABLE BUSINESS PARTNER TO ITS CLIENTS__\\n\\n[Scala APAC](https://www.scala.com/jp/ \\"Scala Asia-Pacific\\"), part of the STRATACACHE family of marketing technology companies, was credited for being an invaluable business partner to its clients, providing them the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nDespite the continual challenges of the past 18 months, the company has gained steady growth and progress across the Asia-Pacific region, helping businesses from diverse industries including retail, healthcare, education and transportation to transform customer experiences, increase engagement and drive growth.\\n\\nWith a team comprising 100+ staff across Asia-Pacific, Scala APAC seeks to harness its innate innovation and technological capabilities to develop fresh solutions and drive digital adoption in the fast-growing region. In the near future, it also plans to establish more offices in key growth cities, as well as a microLED facility in India.\\n\\n__SCALA APAC SEEKS TO DEVELOP MORE INSPIRED SOLUTIONS__\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “We are greatly encouraged by the APAC Insider’s recognition of our concerted efforts to deliver superior products and excellent customer service. We are regularly refining our solutions to ensure that they meet the evolving needs of our clients. This award spurs us to continue to develop more inspired solutions and sustained outcomes for our clients.”\\n\\nLearn more about the 6th Singapore Business Awards at <a href=\\"https://www.apac-insider.com/awards/singapore-business-awards/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.apac-insider.com/awards/singapore-business-awards/</a>.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/jp/about/blogs/\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n__Media Contact__\\n\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n","sg":"SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage solutions provider, has been named “Best Digital Signage Solutions Provider 2022” at this year’s Singapore Business Awards.\\n\\nWith over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.\\n\\n__ABOUT THE SINGAPORE BUSINESS AWARDS__\\n\\nHosted by the APAC Insider magazine, the 6th annual Singapore Business Awards confers recognition to Singapore businesses and individuals that have gone above and beyond in excelling within their sector by providing outstanding services to ensure their clients’ satisfaction.\\n\\nAs Singapore continues to prosper through difficult times, the Singapore Business Awards 2022 will once again cast a shining light on the tireless efforts of businesses and individuals that strive to help this vibrant country’s economy grow.\\n\\n__SCALA APAC LAUDED FOR BEING AN INVALUABLE BUSINESS PARTNER TO ITS CLIENTS__\\n\\n[Scala APAC](https://www.scala.com/sg/ \\"Scala Asia-Pacific\\"), part of the STRATACACHE family of marketing technology companies, was credited for being an invaluable business partner to its clients, providing them the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nDespite the continual challenges of the past 18 months, the company has gained steady growth and progress across the Asia-Pacific region, helping businesses from diverse industries including retail, healthcare, education and transportation to transform customer experiences, increase engagement and drive growth.\\n\\nWith a team comprising 100+ staff across Asia-Pacific, Scala APAC seeks to harness its innate innovation and technological capabilities to develop fresh solutions and drive digital adoption in the fast-growing region. In the near future, it also plans to establish more offices in key growth cities, as well as a microLED facility in India.\\n\\n__SCALA APAC SEEKS TO DEVELOP MORE INSPIRED SOLUTIONS__\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “We are greatly encouraged by the APAC Insider’s recognition of our concerted efforts to deliver superior products and excellent customer service. We are regularly refining our solutions to ensure that they meet the evolving needs of our clients. This award spurs us to continue to develop more inspired solutions and sustained outcomes for our clients.”\\n\\nLearn more about the 6th Singapore Business Awards at <a href=\\"https://www.apac-insider.com/awards/singapore-business-awards/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.apac-insider.com/awards/singapore-business-awards/</a>.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n__Media Contact__\\n\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nechew@stratacache.com\\n+65 8123 8595\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4qBfmSqYPkC2xneG3oNnqw"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5F5RQMb47Z1V9P5uuqzj6D","type":"Entry","createdAt":"2022-02-22T04:24:31.927Z","updatedAt":"2022-02-22T04:24:31.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Build Smart Campuses with Digital Signage - Infographic"},"slug":{"en-US":"build-smart-campuses-with-digital-signage-infographic","ja":"build-smart-campuses-with-digital-signage-infographic"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":false},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"SCiv5fBhKhM1PdRz5rTtt"}}},"startDate":{"en-US":"2022-02-22T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"The global education industry is expected to grow from <a href=\\"https://www.fortunebusinessinsights.com/higher-education-market-104503\\" rel=\\"nofollow\\" target=\\"_blank\\">$85.43 billion in 2021</a> to $169.72 billion in 2028, at a CAGR of 10.3%. To harness this growth potential, educational institutions are adopting different tools to enhance teaching and learning, and deliver an unparalleled campus experience.\\n\\nWhile some universities are joining hands with technology giants to reinforce research and development efforts, others are seeking [education digital signage to build smart campuses](https://www.scala.com/au/industries/education/ \\"Education digital signage\\"). From offering dynamic wayfinding to promoting interactive blended learning, education digital signage brings immense benefits and is quickly changing the landscape in educational institutions worldwide.\\n\\n![Education digital signage infographic](//images.ctfassets.net/lx4pzcb22oh0/2WW3bJUXASxxK47ROffQqt/9c92b3be3fb82ec16521b3ad3f1a3db0/infographic-education-digital-signage.gif)\\n\\n## Scala empowers educational institutions to modernise their campus\\n\\nEducation digital signage solutions such as interactive kiosks, wayfinding screens, digital menu boards and video walls have revolutionised the campus experience for students, teachers and visitors.\\n\\nScala has empowered many schools and universities globally to modernise their campus and create enriched learning environments. For example, [Wichita University](https://www.scala.com/au/casestudies/wichita-state-university-modernizes-the-campus-one-building-at-a-time/ \\"University Digital Signage Case-study\\") has been utilising Scala’s digital signage solutions for the past 15 years to digitally transform their campus. The campus-wide project continues to expand, helping departments organise and promote their accomplishments, while delivering a seamless communication system for the entire campus.\\n\\nFind out more about Scala’s [digital signage solutions for education](https://www.scala.com/au/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"The global education industry is expected to grow from <a href=\\"https://www.fortunebusinessinsights.com/higher-education-market-104503\\" rel=\\"nofollow\\" target=\\"_blank\\">$85.43 billion in 2021</a> to $169.72 billion in 2028, at a CAGR of 10.3%. To harness this growth potential, educational institutions are adopting different tools to enhance teaching and learning, and deliver an unparalleled campus experience.\\n\\nWhile some universities are joining hands with technology giants to reinforce research and development efforts, others are seeking [education digital signage to build smart campuses](https://www.scala.com/sg/industries/education/ \\"Education digital signage\\"). From offering dynamic wayfinding to promoting interactive blended learning, education digital signage brings immense benefits and is quickly changing the landscape in educational institutions worldwide.\\n\\n![Education digital signage infographic](//images.ctfassets.net/lx4pzcb22oh0/2WW3bJUXASxxK47ROffQqt/9c92b3be3fb82ec16521b3ad3f1a3db0/infographic-education-digital-signage.gif)\\n\\n## Scala empowers educational institutions to modernise their campus\\n\\nEducation digital signage solutions such as interactive kiosks, wayfinding screens, digital menu boards and video walls have revolutionised the campus experience for students, teachers and visitors.\\n\\nScala has empowered many schools and universities globally to modernise their campus and create enriched learning environments. For example, [Wichita University](https://www.scala.com/sg/casestudies/wichita-state-university-modernizes-the-campus-one-building-at-a-time/ \\"University Digital Signage Case-study\\") has been utilising Scala’s digital signage solutions for the past 15 years to digitally transform their campus. The campus-wide project continues to expand, helping departments organise and promote their accomplishments, while delivering a seamless communication system for the entire campus.\\n\\nFind out more about Scala’s [digital signage solutions for education](https://www.scala.com/sg/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"The global education industry is expected to grow from <a href=\\"https://www.fortunebusinessinsights.com/higher-education-market-104503\\" rel=\\"nofollow\\" target=\\"_blank\\">$85.43 billion in 2021</a> to $169.72 billion in 2028, at a CAGR of 10.3%. To harness this growth potential, educational institutions are adopting different tools to enhance teaching and learning, and deliver an unparalleled campus experience.\\n\\nWhile some universities are joining hands with technology giants to reinforce research and development efforts, others are seeking [education digital signage to build smart campuses](https://www.scala.com/in/industries/education/ \\"Education digital signage\\"). From offering dynamic wayfinding to promoting interactive blended learning, education digital signage brings immense benefits and is quickly changing the landscape in educational institutions worldwide.\\n\\n![Education digital signage infographic](//images.ctfassets.net/lx4pzcb22oh0/2WW3bJUXASxxK47ROffQqt/9c92b3be3fb82ec16521b3ad3f1a3db0/infographic-education-digital-signage.gif)\\n\\n## Scala empowers educational institutions to modernise their campus\\n\\nEducation digital signage solutions such as interactive kiosks, wayfinding screens, digital menu boards and video walls have revolutionised the campus experience for students, teachers and visitors.\\n\\nScala has empowered many schools and universities globally to modernise their campus and create enriched learning environments. For example, [Wichita University](https://www.scala.com/in/casestudies/wichita-state-university-modernizes-the-campus-one-building-at-a-time/ \\"University Digital Signage Case-study\\") has been utilising Scala’s digital signage solutions for the past 15 years to digitally transform their campus. The campus-wide project continues to expand, helping departments organise and promote their accomplishments, while delivering a seamless communication system for the entire campus.\\n\\nFind out more about Scala’s [digital signage solutions for education](https://www.scala.com/in/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"The global education industry is expected to grow from <a href=\\"https://www.fortunebusinessinsights.com/higher-education-market-104503\\" rel=\\"nofollow\\" target=\\"_blank\\">$85.43 billion in 2021</a> to $169.72 billion in 2028, at a CAGR of 10.3%. To harness this growth potential, educational institutions are adopting different tools to enhance teaching and learning, and deliver an unparalleled campus experience.\\n\\nWhile some universities are joining hands with technology giants to reinforce research and development efforts, others are seeking [education digital signage to build smart campuses](https://www.scala.com/jp/industries/education/ \\"Education digital signage\\"). From offering dynamic wayfinding to promoting interactive blended learning, education digital signage brings immense benefits and is quickly changing the landscape in educational institutions worldwide.\\n\\n![Education digital signage infographic](//images.ctfassets.net/lx4pzcb22oh0/2WW3bJUXASxxK47ROffQqt/9c92b3be3fb82ec16521b3ad3f1a3db0/infographic-education-digital-signage.gif)\\n\\n## Scala empowers educational institutions to modernise their campus\\n\\nEducation digital signage solutions such as interactive kiosks, wayfinding screens, digital menu boards and video walls have revolutionised the campus experience for students, teachers and visitors.\\n\\nScala has empowered many schools and universities globally to modernise their campus and create enriched learning environments. For example, [Wichita University](https://www.scala.com/jp/casestudies/wichita-state-university-modernizes-the-campus-one-building-at-a-time/ \\"University Digital Signage Case-study\\") has been utilising Scala’s digital signage solutions for the past 15 years to digitally transform their campus. The campus-wide project continues to expand, helping departments organise and promote their accomplishments, while delivering a seamless communication system for the entire campus.\\n\\nFind out more about Scala’s [digital signage solutions for education](https://www.scala.com/jp/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"The global education industry is expected to grow from <a href=\\"https://www.fortunebusinessinsights.com/higher-education-market-104503\\" rel=\\"nofollow\\" target=\\"_blank\\">$85.43 billion in 2021</a> to $169.72 billion in 2028, at a CAGR of 10.3%. To harness this growth potential, educational institutions are adopting different tools to enhance teaching and learning, and deliver an unparalleled campus experience.\\n\\nWhile some universities are joining hands with technology giants to reinforce research and development efforts, others are seeking [education digital signage to build smart campuses](https://www.scala.com/sg/industries/education/ \\"Education digital signage\\"). From offering dynamic wayfinding to promoting interactive blended learning, education digital signage brings immense benefits and is quickly changing the landscape in educational institutions worldwide.\\n\\n![Education digital signage infographic](//images.ctfassets.net/lx4pzcb22oh0/2WW3bJUXASxxK47ROffQqt/9c92b3be3fb82ec16521b3ad3f1a3db0/infographic-education-digital-signage.gif)\\n\\n## Scala empowers educational institutions to modernise their campus\\n\\nEducation digital signage solutions such as interactive kiosks, wayfinding screens, digital menu boards and video walls have revolutionised the campus experience for students, teachers and visitors.\\n\\nScala has empowered many schools and universities globally to modernise their campus and create enriched learning environments. For example, [Wichita University](https://www.scala.com/sg/casestudies/wichita-state-university-modernizes-the-campus-one-building-at-a-time/ \\"University Digital Signage Case-study\\") has been utilising Scala’s digital signage solutions for the past 15 years to digitally transform their campus. The campus-wide project continues to expand, helping departments organise and promote their accomplishments, while delivering a seamless communication system for the entire campus.\\n\\nFind out more about Scala’s [digital signage solutions for education](https://www.scala.com/sg/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"65HtvYlmBY8mu3YEOZ6eJH"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7nRnbE4PlqUbdtAntla0Um","type":"Entry","createdAt":"2022-02-17T05:13:11.576Z","updatedAt":"2022-02-17T06:17:04.111Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Creative Content Ideas for University Digital Signage"},"slug":{"en-US":"creative-content-ideas-for-university-digital-signage","ja":"creative-content-ideas-for-university-digital-signage"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3gffsFXbuSSrLk9KMwVakv"}}},"startDate":{"en-US":"2022-02-17T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"## Changing Landscape of the Education Industry\\n\\nThe education industry in India has evolved significantly in the last few years. From adopting new technology to exploring novel teaching methods, the education industry has experienced a huge transformation. This evolution has largely been a result of the COVID-19 pandemic, which impacted <a href=\\"https://en.unesco.org/covid19/educationresponse\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of the world’s student population. \\n\\nAs the world learns to live with COVID-19, universities have reopened and are rethinking their learning and teaching methods to better help students develop a broad range of competencies and skills in and out of school. In addition, there is a critical need to ensure that the education environment is safe, healthy, inclusive and supportive.\\n\\nSince 2019, <a href=\\"https://www.forbes.com/sites/staceychildress/2020/03/28/65-of-teachers-used-edtech-every-day-in-2019-heres-why-that-matters/?sh=30180af6165e\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of teachers</a> have been using digital learning tools in their classroom every day while 89% of students reported using digital learning tools at least a few days a week in class. \\n\\n## Universities Utilise Education Digital Signage\\n\\n[Education digital signage](https://www.scala.com/in/industries/education/ \\"Education digital signage\\") has emerged as the most popular tool used by universities to enhance student learning and communication. Up to 70% of today\'s colleges use digital signage systems. The global digital signage market size was valued at <a href=\\"https://www.alliedmarketresearch.com/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">$17.23 billion in 2018</a> and is projected to reach $32.12 billion by 2026, growing at a CAGR of 8.1% from 2019 to 2026. \\n\\nFor example, the University of Mysore (UoM) has implemented an integrated campus wide digital signage communication system to improve efficacy and ensure quick message delivery to students, staff and visitors. Five digital notice boards were set up at the UoM’s entrances and key areas to deliver important messages and publicise school events.\\n\\n## Creative Content Ideas for University Digital Signage\\n\\nDigital signage is a cost-effective and efficient channel for schools and universities to ensure seamless communication with staff, students and visitors. IT and school administrators can easily display eye-catching messages such as festive greetings, event schedules and announcements on any digital signage across multiple campus locations with just a few clicks. Creative content and vivid imagery would surely capture more attention and better engage students compared to traditional paper notices.\\n\\nUnsure of what content to include for your university digital signage? Here’s a list of content ideas to consider.\\n\\n- __Create a social media wall –__ Enliven the atmosphere with a stunning social wall and keep the university community updated on what you have already shared on your social media channels. Bundle and collect content from specific social media accounts, hashtags, RSS feeds, or even directly upload content to the wall.\\n\\n- __Curate a digital notice board –__ Reach a wide audience and attract attention effortlessly with digital notice boards showcasing creative content and beautiful imagery. Publicise upcoming campus events, advertise education training courses and display important notices. Remind students about health and safety protocols.\\n\\n- __Recognise students’ creativity & innovation -__ Build confidence and recognise student creativity like artwork, science models, thesis paper etc on digital notice boards. Engage students by allowing them to vote for their favourite creative work. \\n\\n- __Display building directory –__ List all the departments and rooms in a building, group them by floors and update everything on the fly, to ensure that students and visitors are always directed to their desired location. Increase interactivity and personalisation by introducing a touchscreen and digital wayfinding. Embed a QR code to enable students and visitors to view floor directories and walking routes on their mobile devices.\\n\\n![Building Direction Digital Sugnage](//images.ctfassets.net/lx4pzcb22oh0/3r6zGSU3jXPCjcb0k3xPGX/0039b228a9d361cbee846be7cdbeded7/building-direction-digital-signage.jpg)\\n\\n- __Bring menus to life with digital menu boards –__ Utilise digital signs as digital menu boards and promote campus café menu items. Easily update new items and promotions. Display nutritional value and allergen information. Schedule content to show breakfast, lunch and dinner menus too, and even integrate a social media feed.\\n\\n- __Manage room bookings seamlessly -__ Digital signage makes room bookings seamless and easy. Show meeting schedules in advance and manage timings remotely by updating content in real-time, or scheduling content in advance. Include a countdown timer to the next meeting to and remind students when they need to vacate the room.\\n\\n- __Stream live events -__ With social distancing being the new normal, streaming live events like convocation ceremonies, sports events, debate competitions and more on large digital screens across campus enables more students to participate remotely, increases engagement and fosters a united school spirit. \\n\\n### Explore Scala’s Digital Signage Solutions for Education\\n\\nAn increasing number of schools and universities are recognising the power of education digital signage in delivering unified and seamless communication and enhancing the student experience.\\n\\nScala has enabled the digital transformation of many renowned schools and universities worldwide and helped them to improve campus communication. Find out more about Scala\'s [digital signage solutions for education](https://www.scala.com/in/industries/education/ \\"education digital signage solutions\\").\\n\\n<p></p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"## Changing Landscape of the Education Industry\\n\\nThe education industry in India has evolved significantly in the last few years. From adopting new technology to exploring novel teaching methods, the education industry has experienced a huge transformation. This evolution has largely been a result of the COVID-19 pandemic, which impacted <a href=\\"https://en.unesco.org/covid19/educationresponse\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of the world’s student population. \\n\\nAs the world learns to live with COVID-19, universities have reopened and are rethinking their learning and teaching methods to better help students develop a broad range of competencies and skills in and out of school. In addition, there is a critical need to ensure that the education environment is safe, healthy, inclusive and supportive.\\n\\nSince 2019, <a href=\\"https://www.forbes.com/sites/staceychildress/2020/03/28/65-of-teachers-used-edtech-every-day-in-2019-heres-why-that-matters/?sh=30180af6165e\\" rel=\\"nofollow\\" target=\\"_blank\\">65% of teachers</a> have been using digital learning tools in their classroom every day while 89% of students reported using digital learning tools at least a few days a week in class. \\n\\n## Universities Utilise Education Digital Signage\\n\\n[Education digital signage](https://www.scala.com/in/industries/education/ \\"Education digital signage\\") has emerged as the most popular tool used by universities to enhance student learning and communication. Up to 70% of today\'s colleges use digital signage systems. The global digital signage market size was valued at <a href=\\"https://www.alliedmarketresearch.com/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">$17.23 billion in 2018</a> and is projected to reach $32.12 billion by 2026, growing at a CAGR of 8.1% from 2019 to 2026. \\n\\nFor example, the University of Mysore (UoM) has implemented an integrated campus wide digital signage communication system to improve efficacy and ensure quick message delivery to students, staff and visitors. Five digital notice boards were set up at the UoM’s entrances and key areas to deliver important messages and publicise school events.\\n\\n## Creative Content Ideas for University Digital Signage\\n\\nDigital signage is a cost-effective and efficient channel for schools and universities to ensure seamless communication with staff, students and visitors. IT and school administrators can easily display eye-catching messages such as festive greetings, event schedules and announcements on any digital signage across multiple campus locations with just a few clicks. Creative content and vivid imagery would surely capture more attention and better engage students compared to traditional paper notices.\\n\\nUnsure of what content to include for your university digital signage? Here’s a list of content ideas to consider.\\n\\n- __Create a social media wall –__ Enliven the atmosphere with a stunning social wall and keep the university community updated on what you have already shared on your social media channels. Bundle and collect content from specific social media accounts, hashtags, RSS feeds, or even directly upload content to the wall.\\n\\n- __Curate a digital notice board –__ Reach a wide audience and attract attention effortlessly with digital notice boards showcasing creative content and beautiful imagery. Publicise upcoming campus events, advertise education training courses and display important notices. Remind students about health and safety protocols.\\n\\n- __Recognise students’ creativity & innovation -__ Build confidence and recognise student creativity like artwork, science models, thesis paper etc on digital notice boards. Engage students by allowing them to vote for their favourite creative work. \\n\\n- __Display building directory –__ List all the departments and rooms in a building, group them by floors and update everything on the fly, to ensure that students and visitors are always directed to their desired location. Increase interactivity and personalisation by introducing a touchscreen and digital wayfinding. Embed a QR code to enable students and visitors to view floor directories and walking routes on their mobile devices.\\n\\n![Building Direction Digital Sugnage](//images.ctfassets.net/lx4pzcb22oh0/3r6zGSU3jXPCjcb0k3xPGX/0039b228a9d361cbee846be7cdbeded7/building-direction-digital-signage.jpg)\\n\\n- __Bring menus to life with digital menu boards –__ Utilise digital signs as digital menu boards and promote campus café menu items. Easily update new items and promotions. Display nutritional value and allergen information. Schedule content to show breakfast, lunch and dinner menus too, and even integrate a social media feed.\\n\\n- __Manage room bookings seamlessly -__ Digital signage makes room bookings seamless and easy. Show meeting schedules in advance and manage timings remotely by updating content in real-time, or scheduling content in advance. Include a countdown timer to the next meeting to and remind students when they need to vacate the room.\\n\\n- __Stream live events -__ With social distancing being the new normal, streaming live events like convocation ceremonies, sports events, debate competitions and more on large digital screens across campus enables more students to participate remotely, increases engagement and fosters a united school spirit. \\n\\n### Explore Scala’s Digital Signage Solutions for Education\\n\\nAn increasing number of schools and universities are recognising the power of education digital signage in delivering unified and seamless communication and enhancing the student experience.\\n\\nScala has enabled the digital transformation of many renowned schools and universities worldwide and helped them to improve campus communication. Find out more about Scala\'s [digital signage solutions for education](https://www.scala.com/in/industries/education/ \\"education digital signage solutions\\").\\n\\n<p></p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"nN6lWzpNeA7DKMXkhQ08p"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7L7YbINHmmdWugSmMsMwcw","type":"Entry","createdAt":"2021-12-13T16:28:16.596Z","updatedAt":"2022-02-10T15:14:21.968Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"What is a Digital Signage Content Management System (CMS)?"},"slug":{"en-US":"what-is-a-digital-signage-content-management-system-cms","ja":"what-is-a-digital-signage-content-management-system-cms"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"30th0he7VmeB44C8WwOl3f"}}},"startDate":{"en-US":"2021-12-13T12:00-05:00"},"type":{"en-US":"Blog"},"description":{"en-US":"Every system has its unsung heroes, and in digital signage, that would be Content Management. \\n\\nContent Management is like your shoulder. You take it for granted because you use it for almost everything. \\n\\nNo one has to think about a great content management system because they make it easy for all the people involved to be productive. But EVERYONE hates a bad CMS.\\n\\nThis introductory guide will walk you through the basics of great CMS functionality. We’ll take a closer look at: \\n\\n1. What are content management systems for digital signage systems?\\n2. How do organizations use digital signage CMS? \\n3. Benefits to real-time marketing\\n4. Achieving digital signage ROI\\n\\nBy the end of this article, you should be able to ask better questions of your prospective CMS provider and end up with a solution that fits your needs. \\n\\n## What is a digital signage CMS?\\nDigital signage systems are typically made of three major components:\\n\\n1. On-premise hardware that displays content\\n2. The content itself (images, videos, data, programming rules)\\n3. Content Management System (CMS)\\n\\nThe most basic way of understanding a digital signage CMS is as the software component of a digital signage system. CMS is not the files, or the hardware; it is everything else. \\n\\nPart of that software dictates when, what content and how the content is displayed on the screen, but there are additional software functions, as well. These are content creation and hardware management. \\n\\nSome CMS vendors (Scala) offer their software as bundled solutions, but many rely on additional software integrations. It’s important to understand the whole software system before you commit to any one part.\\n\\n### Ask CMS vendors about the full digital signage software stack\\n\\n1. __Content Creation__ — The software and process for content creation and updating the CMS with new content\\n2. __Hardware Management__ — The set of tools that helps system administrators monitor and manage digital hardware, including players and screens.\\n3. __Content Downloads__ — Digital signage software is structured both in the cloud and on-premise. Exactly how the CMS sends and manages content across these areas has important implications on the reaction time of your signage, as well as the bandwidth it requires. \\n\\n## A digital signage CMS that unlocks real-time marketing\\nYou want a CMS that enables you to achieve digital signage ROI (Return on Investment). There are a few basic features of digital signage that help to achieve that value, but one of the most important concepts is called real-time marketing. \\n\\nReal-time marketing is about reacting to consumer trends and customer needs quickly. Taking the current context into consideration makes your communications more relevant to the viewer, helping to make your content feel more personalized and impactful. \\n\\nDigital signage gives locations a near instant communications platform that they can use to get messages out quickly. But the CMS needs to drive that quick content creation and delivery, as well, in order to reach that digital signage ROI potential. \\n\\nBefore jumping into specific features, let’s take a moment to consider a few different business cases for CMS. We’ll start from the simplest, foundational CMS, to the more specialized usage scenarios. \\n\\n### Single Location\\nNo matter how large or sophisticated your digital signage network becomes, it will always require core CMS functionality. Even basic content management needs to make it easy for a location to publish content. A few core CMS feature sets make this much easier to manage, so that locations can deliver more effective content.\\n\\n- __Flexible playlists__ — Create playlists, smart playlists and sub-playlists based on one of various conditions using Scala scripts, messages, videos, flash or static images.\\n- __Schedules__ — Define and edit playlist time slots with a simple graphical view. With variable recurrence patterns and start/end dates.\\n- __Multi-channel Support__ — Run two entirely separate channels from a single player, immediately reducing your hardware, OS licensing and administration costs.\\n- __Intuitive interface__ — Digital signage CMS platforms should allow for a high degree of customization, but they need to be approachable and intuitive for the non-technical end user. You do not want to train users how to create schedule content. These features need to be accessible and simple to execute. \\n\\n### Large network\\nWhen networks reach 100 locations and up, they need more advanced organizational features. Brand standards need to be maintained across all locations, and there are more personnel involved in content creation and management. \\n\\nAchieving digital signage ROI at this stage requires the CMS to __support a higher level of complexity without increasing difficulty for users__. Typically the CMS will require customization to integrate core functions within the natural workflow of the organization. \\n\\n- __Workgroups__ – Manage access to content for different departments so each group only sees the messages they are supposed to.\\n- __Approvals__ – Approve content before media can be played. Selected users will be notified by email when an approval is required.\\n- __Player Management__ – Group Players by criteria (geography, demographics, etc.) set playback options and select content to play. \\n- __Maintenance Scheduling__ – Conduct remote maintenance tasks such as reboot, send and retrieve files or install Scala software updates.\\n\\nLarge organizations want software that they can adapt and integrate into their current system and human resources. It should be easy for administrators to configure these features, but we typically recommend a technology partner with experience set up the right system.\\n\\n### Personalization and other “Run” or “Fly” Capabilities\\nOnce a business masters a real-time marketing workflow, where new content is created in reaction to consumer trends, your business is ready to achieve even higher digital signage ROI with personalization.\\n\\nThe modern consumer rewards personalization with spend and loyalty. According to McKinsey, 76% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when that does not happen.This trend indicates that personalization is not an option; it is only a matter of time and ownership. \\n\\nMany industries still struggle to deliver personalization in physical locations because they have not yet set up the digital signage infrastructure and workflow to create and communicate content quickly and easily. Once this has been established, organizations begin to look for this next level naturally.\\n\\nDelivering personalization in-store requires digital signage, powered by a sophisticated Content Management System.\\n\\n- __Multiple Independent Frames__ — Create multiple frames within a display with each frame playing independent content. This ability allows you to deliver personalized or context-specific content alongside generic content as is typical in many personalization use cases.  \\n- __Programmatic content__ — Tie frames to scripts written in your organization’s language of choice, such as Javascript or Python. This allows you to deliver content based on external data sources, such as your CRM, your loyalty application, or the specific context in which your user is interacting with your store. Programmatic content sets the foundation for AI-driven content and is a core feature of personalization.\\n- __Location storage and processing__ — Most personalization use cases rely on performance. They require streamlined, reliable, instantly responsive content. To deliver these qualities the CMS needs to be able to use player hardware as a content and script repository, so that most data only needs to travel the short distance from player to digital display. \\n\\n### The Advantages of a Trusted Digital Signage Partner\\nA great digital signage CMS will make the process straightforward for anyone. That said, experience also matters a lot when configuring a workable system that will achieve the highest digital signage ROI.\\n\\nWith that in mind, it is recommended to partner with a digital signage CMS solution provider to set up the right foundation for success. It’s not just about the software but the people and services around that software.\\n\\n- __Experience in digital signage__ — Some marketplace vendors offer digital CMS solutions, but it’s not their company’s focus. Look for a technology partner that has the expertise of the evolving digital signage industry and has the experience of working with businesses like yours. Even if you do set up the system yourself, you want to be able to rely on your partner for future expansions, guidance and advice.\\n- __Broad experience across industries and use cases__ — Digital signage ROI relies on the ability to adapt quickly as the business environment changes. If your technology partner is really good at one thing, then what happens when you need to change? \\n- __Easy deployment and adoption__ — If the CMS is too difficult to deploy, integrate, and adopt, odds are users will not take to it. Then it’s a wasted investment of time and money. Select a CMS that is intuitive to use and delivers on fast deployment. \\n- __Advanced use cases__ — Very few organizations leap out of the gate with advanced use cases, such as personalization and interactivity. But it is always good to know that your technology partner can help you make that future vision a reality.\\n\\n## Your Content Strategy Hub\\nNow that we’ve taken a deeper look into the features of a great digital signage CMS, let’s take a step back and really understand what the capability really means to your organization. Every industry, and in fact, every business has a unique reason for deploying a digital signage system. Here are a few common ideas:\\n\\n- “We want to communicate more relevant offerings to our customers at the point of purchase, so that they buy more from us.”\\n- “We want our employees to understand our brand values and feel more connected to our organization.”\\n- “We want one out of every 100 (Randomly chosen goal) customers to get their flu shots with our pharmacy.”\\n- “We want our visitors to be able to figure out where to go for their meeting.”\\n- “We want to be able to send out emergency communications to everyone on campus immediately.”\\n- “We want to personalize our store experience to attract more customers into the store.”\\n\\nEach of these is a great starting point for creating a content strategy that will deliver meaningful results to the organization. We recommend taking this a step further.\\n\\n### Ask Three Questions\\n1. What are you trying to accomplish with your signage? \\n2. What outcomes do you want to achieve? \\n3. What actions are you trying to influence?\\n\\nDigital signage allows you to deliver stunning content and engage your audience. But in order to have real impact, set specific targets that you can measure in some way. Any system needs a feedback loop in order to drive demonstrable results.\\n\\n## Learn More About Scala’s Digital Signage CMS\\nScala Enterprise is a content delivery and management platform that creates powerful digital experiences, limited only by your creativity.\\n\\n<a href=\\"https://www.scala.com/en/products/software/\\" target=\\"blank\\"> Discover Scala Content Manager </a>.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"36IHlOdEbtuSjFrUAxCRaU"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14N3lSBunBJlUKl0bVla1Z","type":"Entry","createdAt":"2022-02-08T03:29:44.214Z","updatedAt":"2022-02-10T14:40:18.599Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Focus on Indoor Leads Restaurants to Digital Signage"},"slug":{"en-US":"a-focus-on-indoor-leads-restaurants-to-digital-signage","ja":"a-focus-on-indoor-leads-restaurants-to-digital-signage"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6MkVUTKAybcgLa1WYzzDGK"}}},"startDate":{"en-US":"2022-02-08T08:00-05:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Brandon Lafving"},"description":{"en-US":"Restaurants have turned to delivery apps over the last two years as a way to sell their products when customers would not come into the restaurant. But will this practice continue?  \\n\\nA few looming issues are forcing restaurateurs to reconsider. Delivery apps provide access to a larger pool of customers. However, is that larger pool really necessary when customers return to indoor dining establishments? Restaurants that are now seeing plenty of customers for on-premise dining no longer see the need (or value) in third parties.\\n\\nThe cost-benefit analysis is shifting dramatically. The cost of third-party delivery options is rising. Mandates that limited the cost of delivery applications, such as Uber Eats and Grubhub, have expired, leading delivery app royalty fees in some states to skyrocket as high as 14% and up.\\n\\nTo make matters worse, severe labor shortages still challenge operators. In fact, 75% of restaurateurs claimed labor as their primary issue in late summer, 2021, according to National Restaurant Association (“State of the Restaurant Industry: Mid-Year Update”). Short-staffed kitchens might not have the bandwidth to serve in-house and out-of-house customers, while disproportionately fewer servers might mean the opposite.\\n\\nLow-margin delivery is also ineffective advertising. Restaurants that hope to woo new customers to their restaurants via an online delivery purchase might be misled. There is always the question of food quality. By the time a meal arrives at the final customer, the food can be cold and generally of lower quality than it would be fresh from the kitchen. That advertising might not have its intended effect.\\n\\nThese trends leave restaurants with little incentive to continue third-party delivery services, and fewer means to fulfill them. \\n\\n## Restaurants Prioritize On-Premise Diners\\n\\nRestaurateurs are starting to opt for more nuanced strategies. Instead of delivery at all hours of the day, for all menu items, we are seeing a variety of measures designed to prioritize on-premise diners during peak hours. \\n\\n### Changing Tactics with Aggregators (Third-Party Delivery Apps)\\n\\nThe situation with aggregators shifts quickly, but restaurants are responding to price hikes and demand spikes in a variety of ways. One option is to intermittently shut down aggregator delivery during peak hours. Other restaurants are reducing menu options to easily fulfillable and transportable items. But the result is similarly focused on delivering better food and experience to customers who take the time to come into the restaurant.\\n\\n### Restaurant Technology: QR Codes and Digital Signage\\n\\nQR Codes have become a common ingredient in the fine-dining experience. Approximately one out of two fine-dining establishments use QR Codes (National Restaurant Association, 2021) to cater to on-premise guests. These practices changed considerably during the pandemic, but [restaurants are finding that QR codes are the bridge to digital](https://www.google.com/url?q=https://www.scala.com/en/about/blogs/qr-codes-for-restaurants/&sa=D&source=editors&ust=1644294221737316&usg=AOvVaw3N5lHfuCpm5stsIvdr9Nzr). \\n\\nRecreating and modernizing the restaurant experience hinges on digital technologies, since these allow restaurants to:\\n\\n- Provide superior experiences\\n- Save employees time\\n- Retain customers via loyalty, discount, and other on-premise promotions\\n\\nDigital signage is an important element in delivering a modern, on-premise dining experience.  \\n\\nYou want to make that customer connection? Deliver consistent, branded communications that are tailored down to the specific location, even relevant to the diners currently sitting down to eat. \\n\\nNo one has seen the effectiveness of digital signage more than the restaurant industry. Quick service and fast casual restaurants stole market share during the pandemic due to drive thru coupled with digital innovations including suggestive sell, and digital menu board automation. \\n\\n[Learn more about the Evolution of Quick Service Restaurants >](https://www.google.com/url?q=https://www.stratacache.com/en/resources/white-papers-%26-reports/evolution-of-the-qsr/&sa=D&source=editors&ust=1644294221738922&usg=AOvVaw0f5PcJluIPR6Q8T-DVBx-C)\\n\\nWe expect that brands that have invested in digital will continue to win. Only now, instead of outdoor, the competition will focus on indoor service. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"503PhNcp6cG9cLNe3b2QLd"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3bst9LzzroYA1JKhzSVYdA","type":"Entry","createdAt":"2022-02-08T04:44:02.492Z","updatedAt":"2022-02-08T05:44:51.534Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Why Businesses Love Digital Signage For Valentine’s Day"},"slug":{"en-US":"why-businesses-love-digital-signage-for-valentine-s-day","ja":"why-businesses-love-digital-signage-for-valentine-s-day"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"AbWDaiDzOLCjjulH4CULv"}}},"startDate":{"en-US":"2022-02-08T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"en-US":"Love is in the air … and you may see it coming to a digital screen near you! That’s right, it’s nearly time for Valentine’s Day, a key sales period for retailers, restaurants and cafes, hotels and other hospitality providers. \\n\\nWhether it’s chocolates and flowers, jewellery, designer items, romantic dinners or hotel getaways, discretionary spending around the Valentine’s Day period is significant throughout Asia-Pacific and beyond. Australians, for example, are expected to spend <a href=\\"https://www.roymorgan.com/findings/8888-a-lot-of-love-to-share-with-valentines-day-to-deliver-a-415-million-spending-boon-202202030050\\" rel=\\"nofollow\\" target=\\"_blank\\">USD $294million</a> this year on Valentine’s Day gifts, with flowers, chocolates and jewellery topping the list. Spending in India is steadily increasing year-on-year, too, with people spending an average of between <a href=\\"https://inc42.com/features/valentines-day-2020-love-is-serious-business-for-indian-startups/\\" rel=\\"nofollow\\" target=\\"_blank\\">USD$66-$134</a> on the occasion. China leads the charge for loved-up spending in Asia-Pacific, with individual Valentine’s Day spending amounting to <a href=\\"https://www.scmp.com/news/hong-kong/economy/article/2133232/mainland-chinese-biggest-valentines-day-spenders-asia-pacific\\" rel=\\"nofollow\\" target=\\"_blank\\">USD$274</a> on average.\\n\\nHere we highlight five ways digital signage can help retailers, restaurants/cafes and hotels capitalise on this willingness to spend, and create a sense of buzz and excitement around this exciting celebration of love.\\n\\n__1. Advertise Valentine’s Day offers, specials and collections__\\n\\nRetail digital signage is an essential tool to maximise the impact of other marketing efforts for Valentine’s Day, including shop window displays, store decorations and online marketing. Digital signage solutions can be used to effectively promote Valentine’s Day retail offerings and drive more sales. Digital standees can capture shopper attention right at the entrance to the store, while [videowalls and LED window signs](https://www.scala.com/sg/about/blogs/video-walls-create-impact-for-every-industry-vlog/ \\"VideoWalls Digital Signage\\") can be used to attract shoppers, advertise special offers and showcase Valentine’s collections. By commencing Valentine’s Day-related content several weeks in advance of February 14, retailers can keep Valentine’s Day front of mind for shoppers with plenty of time for gift shopping.\\n\\n![Valentine Day Digital Signage](//images.ctfassets.net/lx4pzcb22oh0/745gl7a0fp2ED5IPFlhTu6/9b546757c870de937c98c70f8e9ba853/Digital-Signage-For-Valentine-Day.jpg)\\n\\n__2.\\tGuide customers to the perfect Valentine’s gift__\\n\\nInteractive digital signage solutions can guide shoppers in their purchase, enable product discovery and use suggestive sell to help customers choose the best romantic gifts. Touchscreens, interactive kiosks and commercial retail tablets can allow access to store catalogues and inventory, as well as enabling shoppers to select, research and compare items. This solution works especially well for jewellery, perfume, clothing and designer gifts.\\n\\n__3.\\tIncrease average spend with point-of-sale digital signage__\\n\\nOnce the customer is ready to buy, point-of-sale digital signage can also increase average spend by suggesting gifting add-ons, promotional items and related products. To take a jewellery store as an example, the customer may purchase an item using the self-service checkout, and during payment the screen may display the matching items in the collection or offer the option to purchase them as a package. Similarly, self-checkout kiosks in many retail settings can recommend related items and deals while the customer checks out, driving incidental purchases and incremental sales.\\n\\n__4.\\tPromote Valentine’s Day dining experiences__\\n\\nValentine’s Day is big business for many restaurants and cafes, from fine dining to fast [food/quick-service restaurants (QSRs)](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage\\") and small independent cafes. Dining outlets can capitalise on digital signage to attract more customers and create buzz around Valentine’s Day. QSRs may use digital menu boards to advertise ‘Valentine’s Specials’, add-on sweet treats or ‘couple’s combos’, or discounted food delivery fees for those enjoying the day at home. Upscale cafes and restaurants may use entryway digital signage and sleek screens to welcome diners and create ambience, as well as to advertise special Valentine’s Day dining events and encouraging customers to book for the occasion. Finally, tablets stationed at tables can be used for self-ordering and to allow diners to select from special menus and dining packages. \\n\\n__5.\\tShowcase Valentine’s Day accommodation deals__\\n\\nA romantic overnight or weekend getaway is often on the cards for those celebrating Valentine’s Day. Hotels can prepare for this and drive more stays by advertising special Valentine’s Day accommodation packages well ahead of time, through hotel lobby digital signage, strategically placed digital screens throughout the hotel and in high-traffic areas near elevators, and even through impactful [outdoor digital signage](https://scala.com/sg/industries/dooh-and-outdoor/ \\"outdoor digital signage\\"). The promotion doesn’t need to stop once guests arrive for their romantic getaway: hotels can then use digital signage to entice guests to experience their own in-house facilities, like onsite restaurants and day spa services. \\n\\n__The gift of love … powered by Scala__\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions and capitalise on crucial annual sales events like Valentine’s Day, Diwali, Christmas and more.\\n\\nDiscover [Scala solutions](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") for retail, restaurants/QSRs and hotels and casinos today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1mv6muERu0ZavZavglxrjK"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2n1NlVqzcfSgfIfCGBAbZY","type":"Entry","createdAt":"2022-01-17T13:28:05.433Z","updatedAt":"2022-02-02T15:52:11.054Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Walkbase Occupancy Vlog"},"slug":{"en-US":"walkbase-occupancy-vlog","ja":"walkbase-intellicount-vlog"},"localisation":{"au":false,"de":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6NZC6Nu2b9ikisf9G8UWKm"}}},"startDate":{"en-US":"2022-01-17T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Vlog by Harry Horn"},"description":{"en-US":"Occupancy management emerged as a key theme in Scala’s Europe-wide <a href=\\"https://www3.scala.com/wbr-full-report?utm_source=scala.com&utm_medium=Thoughtleader&utm_campaign=WBRFullReport_Scala_2021\\" target=\\"_blank\\"> Retail Research Report</a>. Tracking, managing and displaying the numbers of shoppers in store is a priority for almost half of those retailers who are planning on changing the layout of their bricks and mortar premises. \\n\\nSmooth, seamless and reliable occupancy management is available when Scala digital displays are integrated with the Walkbase TREQ platform. Walkbase TREQ integrates multiple data sources and metrics to clearly show brands the areas in which they can make a real difference to their business. \\n\\nScala EMEA GM Harry Horn demonstrates how one component of the Walkbase TREQ platform, its high-accuracy occupancy technology, helps retailers. Also known as Walkbase IntelliCount, occupancy management is just one component of the Walkbase TREQ solution. Find out <a href=\\"https://www.walkbase.com/\\" target=\\"_blank\\"> more </a> about Walkbase TREQ and the platform’s expertise in key business areas including traffic, merchandising, queue analytics and occupancy.\\n\\nTo find out more about how an occupancy management solution can work for your brand and the other digital solutions that could build your business, contact a member of the Scala team. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1b6JVJ2FpQRwSZ3PEstNx6"}}},"wistiaVideoCode":{"en-US":"docms1qfd6"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HGzBYluJtxzZy2GHGkByk"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5rq6dwfXSiNMsQL8xgnTY0","type":"Entry","createdAt":"2022-02-02T06:34:08.704Z","updatedAt":"2022-02-02T06:53:06.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Ideas for Lunar New Year"},"slug":{"en-US":"digital-signage-ideas-for-lunar-new-year","ja":"digital-signage-ideas-for-lunar-new-year"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3gPmhUTXTUIVpwVLY5YjKJ"}}},"startDate":{"en-US":"2022-02-02T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Lunar New Year, also known as Spring Festival, is celebrated by over two billion people globally. As the most important festival in East Asia, this season sparks major spending across Asia on food, red packets and travel, as millions of people reunite with their loved ones to celebrate the beginning of a new year on the lunar calendar.\\n\\nLast year, China\'s Ministry of Commerce reported that <a href=\\"https://www.globaltimes.cn/page/202102/1215738.shtml\\" rel=\\"nofollow\\" target=\\"_blank\\">consumption at major retailers</a> and restaurants reached around $127.1 billion (821 billion yuan) during the Spring Festival seven-day holiday. This figure is likely to grow as spending rebounds to pre-pandemic levels. Meanwhile, the country’s Ministry of Transport estimates that 1.18 billion trips will be made during Lunar New Year this year, a 35% increase from 2021. \\n\\nFor retailers, the Lunar New Year is an essential event and an opportune time to nail their offerings, influence purchase decisions and maximise revenue. Retailers are utilising innovative in-store and digital experiences to break new ground and capture the hearts of Lunar New Year shoppers. \\n\\n## Global brands gear up for Lunar New Year\\n\\n<hr>\\n\\n<a href=\\"https://jingdaily.com/global-luxury-retailers-gear-up-for-chinese-new-year-shoppers/\\" rel=\\"nofollow\\" target=\\"_blank\\">Sage Brennan</a>, CEO of China Luxury Advisers, which helps brands in the Americas and Europe attract Chinese shoppers, said, *“Chinese New Year is a chance for brands to draw traffic and establish long-term branding”.*\\n\\n<hr>\\n\\nIn recent years, global brands have paid more attention to the holiday, and luxury retailers are being especially creative in their pursuit of Chinese shoppers.\\n\\nThis year, <a href=\\"https://www.lifestyleasia.com/sg/style/fashion/bottega-veneta-great-wall-of-china-lunar-new-year-2022-collection/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bottega Veneta</a> took over the Great Wall of China with a stunning art installation to mark its Lunar New Year celebration. The Italian label created a digital message displaying the iconic Bottega green mixed with tangerine (a symbol of luck in Mandarin cultures) on the national monument.\\n\\n### Retail digital signage creates seamless, personalised shopping experiences\\n\\nMeanwhile, retailers are utilising technology to create immersive experiences to draw customers back in-store as the world reopens. Many brands today deploy retail digital signage to craft a phygital environment and create seamless, personalised customer journeys.\\n\\nIn this blog, we discuss how digital signage can benefit retailers and propose several digital signage ideas for the festive season.\\n\\n### Key benefits of retail digital signage\\n\\n__Drive store traffic and attract customers__\\n\\nLunar New Year is a perfect opportunity for retailers to attract shoppers and influence purchase decisions as shoppers are more willing to indulge during the festive period. Create a warm welcome by featuring beautiful imagery and messages at store-front displays to capture attention and drive store traffic.\\n\\n__Showcase products__\\n\\n[Retail digital signage](https://www.scala.com/au/industries/retail/ \\"Retail digital signage\\") has been proven to increase sales by up to 29.5%, with as many as one in five consumers making unplanned purchases following visual triggers.\\n\\nHigh impact digital displays showcasing the latest products increase purchase desire. In addition, touchscreen displays that serve up interactive content about products encourage product discovery and open more opportunities to engage and sell.\\n\\n__Enhance customer experiences__\\n\\nRetailers can leverage digital signage to enhance customer experiences by personalising the in-store journey and fostering greater customer engagement. Retail digital signage can send targeted messages to customers, alert customers to the latest promotions, and be integrated into POS systems to enable self-checkout.\\n\\n__Enable dynamic wayfinding__\\n\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by helping customers to locate specific products within a store and providing directions.\\n\\n### Transform your store with digital signage this Lunar New Year\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use digital signage to spruce up their stores this Lunar New Year.\\n\\n__Create a mesmerising new year theme__\\n\\nJazz up your retail store with a lunar new year theme. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying lunar new year visuals and messages. A video wall displaying lunar new year clips can act as an in-store centerpiece to further generate festive vibe.\\n\\n__Improve product visualisation__\\n\\n[In-store tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"In-store tablets\\") can be used to showcase product demonstrations and improve product visualisation. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets enable customers to view associated product options and availability.\\n\\n__Hype sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Leverage retail digital signage to launch new festive products and announce hourly sales and special offers. \\n\\n__Design a social wall__\\n\\nUser-generated content is a great way to build brand awareness and 44% of shoppers admit that social media influences their purchase decision.\\n\\nAggregate Twitter, Facebook, Instagram and any other channel where your customers are having conversations; showcase your own social wall to increase engagement and encourage follows and likes.\\n\\n__Promote health and safety__\\n\\nRetail digital signage can help put forward a visually compelling message promoting health and safety. Remind customers of the importance of wearing a mask and ensuring safe distancing.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an unrivalled tool for retailers to launch products, advertise deals, and display interactive content that engages customers.\\n\\nScala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction. \\n\\nFind out more about Scala\'s [digital signage solutions for retail](https://www.scala.com/au/industries/retail/ \\"Digital signage solutions for Retail\\") and transform your in-store experience today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"Lunar New Year, also known as Spring Festival, is celebrated by over two billion people globally. As the most important festival in East Asia, this season sparks major spending across Asia on food, red packets and travel, as millions of people reunite with their loved ones to celebrate the beginning of a new year on the lunar calendar.\\n\\nLast year, China\'s Ministry of Commerce reported that <a href=\\"https://www.globaltimes.cn/page/202102/1215738.shtml\\" rel=\\"nofollow\\" target=\\"_blank\\">consumption at major retailers</a> and restaurants reached around $127.1 billion (821 billion yuan) during the Spring Festival seven-day holiday. This figure is likely to grow as spending rebounds to pre-pandemic levels. Meanwhile, the country’s Ministry of Transport estimates that 1.18 billion trips will be made during Lunar New Year this year, a 35% increase from 2021. \\n\\nFor retailers, the Lunar New Year is an essential event and an opportune time to nail their offerings, influence purchase decisions and maximise revenue. Retailers are utilising innovative in-store and digital experiences to break new ground and capture the hearts of Lunar New Year shoppers. \\n\\n## Global brands gear up for Lunar New Year\\n\\n<hr>\\n\\n<a href=\\"https://jingdaily.com/global-luxury-retailers-gear-up-for-chinese-new-year-shoppers/\\" rel=\\"nofollow\\" target=\\"_blank\\">Sage Brennan</a>, CEO of China Luxury Advisers, which helps brands in the Americas and Europe attract Chinese shoppers, said, *“Chinese New Year is a chance for brands to draw traffic and establish long-term branding”.*\\n\\n<hr>\\n\\nIn recent years, global brands have paid more attention to the holiday, and luxury retailers are being especially creative in their pursuit of Chinese shoppers.\\n\\nThis year, <a href=\\"https://www.lifestyleasia.com/sg/style/fashion/bottega-veneta-great-wall-of-china-lunar-new-year-2022-collection/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bottega Veneta</a> took over the Great Wall of China with a stunning art installation to mark its Lunar New Year celebration. The Italian label created a digital message displaying the iconic Bottega green mixed with tangerine (a symbol of luck in Mandarin cultures) on the national monument.\\n\\n### Retail digital signage creates seamless, personalised shopping experiences\\n\\nMeanwhile, retailers are utilising technology to create immersive experiences to draw customers back in-store as the world reopens. Many brands today deploy retail digital signage to craft a phygital environment and create seamless, personalised customer journeys.\\n\\nIn this blog, we discuss how digital signage can benefit retailers and propose several digital signage ideas for the festive season.\\n\\n### Key benefits of retail digital signage\\n\\n__Drive store traffic and attract customers__\\n\\nLunar New Year is a perfect opportunity for retailers to attract shoppers and influence purchase decisions as shoppers are more willing to indulge during the festive period. Create a warm welcome by featuring beautiful imagery and messages at store-front displays to capture attention and drive store traffic.\\n\\n__Showcase products__\\n\\n[Retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail digital signage\\") has been proven to increase sales by up to 29.5%, with as many as one in five consumers making unplanned purchases following visual triggers.\\n\\nHigh impact digital displays showcasing the latest products increase purchase desire. In addition, touchscreen displays that serve up interactive content about products encourage product discovery and open more opportunities to engage and sell.\\n\\n__Enhance customer experiences__\\n\\nRetailers can leverage digital signage to enhance customer experiences by personalising the in-store journey and fostering greater customer engagement. Retail digital signage can send targeted messages to customers, alert customers to the latest promotions, and be integrated into POS systems to enable self-checkout.\\n\\n__Enable dynamic wayfinding__\\n\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by helping customers to locate specific products within a store and providing directions.\\n\\n### Transform your store with digital signage this Lunar New Year\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use digital signage to spruce up their stores this Lunar New Year.\\n\\n__Create a mesmerising new year theme__\\n\\nJazz up your retail store with a lunar new year theme. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying lunar new year visuals and messages. A video wall displaying lunar new year clips can act as an in-store centerpiece to further generate festive vibe.\\n\\n__Improve product visualisation__\\n\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"In-store tablets\\") can be used to showcase product demonstrations and improve product visualisation. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets enable customers to view associated product options and availability.\\n\\n__Hype sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Leverage retail digital signage to launch new festive products and announce hourly sales and special offers. \\n\\n__Design a social wall__\\n\\nUser-generated content is a great way to build brand awareness and 44% of shoppers admit that social media influences their purchase decision.\\n\\nAggregate Twitter, Facebook, Instagram and any other channel where your customers are having conversations; showcase your own social wall to increase engagement and encourage follows and likes.\\n\\n__Promote health and safety__\\n\\nRetail digital signage can help put forward a visually compelling message promoting health and safety. Remind customers of the importance of wearing a mask and ensuring safe distancing.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an unrivalled tool for retailers to launch products, advertise deals, and display interactive content that engages customers.\\n\\nScala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction. \\n\\nFind out more about Scala\'s [digital signage solutions for retail](https://www.scala.com/sg/industries/retail/ \\"Digital signage solutions for Retail\\") and transform your in-store experience today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"Lunar New Year, also known as Spring Festival, is celebrated by over two billion people globally. As the most important festival in East Asia, this season sparks major spending across Asia on food, red packets and travel, as millions of people reunite with their loved ones to celebrate the beginning of a new year on the lunar calendar.\\n\\nLast year, China\'s Ministry of Commerce reported that <a href=\\"https://www.globaltimes.cn/page/202102/1215738.shtml\\" rel=\\"nofollow\\" target=\\"_blank\\">consumption at major retailers</a> and restaurants reached around $127.1 billion (821 billion yuan) during the Spring Festival seven-day holiday. This figure is likely to grow as spending rebounds to pre-pandemic levels. Meanwhile, the country’s Ministry of Transport estimates that 1.18 billion trips will be made during Lunar New Year this year, a 35% increase from 2021. \\n\\nFor retailers, the Lunar New Year is an essential event and an opportune time to nail their offerings, influence purchase decisions and maximise revenue. Retailers are utilising innovative in-store and digital experiences to break new ground and capture the hearts of Lunar New Year shoppers. \\n\\n## Global brands gear up for Lunar New Year\\n\\n<hr>\\n\\n<a href=\\"https://jingdaily.com/global-luxury-retailers-gear-up-for-chinese-new-year-shoppers/\\" rel=\\"nofollow\\" target=\\"_blank\\">Sage Brennan</a>, CEO of China Luxury Advisers, which helps brands in the Americas and Europe attract Chinese shoppers, said, *“Chinese New Year is a chance for brands to draw traffic and establish long-term branding”.*\\n\\n<hr>\\n\\nIn recent years, global brands have paid more attention to the holiday, and luxury retailers are being especially creative in their pursuit of Chinese shoppers.\\n\\nThis year, <a href=\\"https://www.lifestyleasia.com/sg/style/fashion/bottega-veneta-great-wall-of-china-lunar-new-year-2022-collection/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bottega Veneta</a> took over the Great Wall of China with a stunning art installation to mark its Lunar New Year celebration. The Italian label created a digital message displaying the iconic Bottega green mixed with tangerine (a symbol of luck in Mandarin cultures) on the national monument.\\n\\n### Retail digital signage creates seamless, personalised shopping experiences\\n\\nMeanwhile, retailers are utilising technology to create immersive experiences to draw customers back in-store as the world reopens. Many brands today deploy retail digital signage to craft a phygital environment and create seamless, personalised customer journeys.\\n\\nIn this blog, we discuss how digital signage can benefit retailers and propose several digital signage ideas for the festive season.\\n\\n### Key benefits of retail digital signage\\n\\n__Drive store traffic and attract customers__\\n\\nLunar New Year is a perfect opportunity for retailers to attract shoppers and influence purchase decisions as shoppers are more willing to indulge during the festive period. Create a warm welcome by featuring beautiful imagery and messages at store-front displays to capture attention and drive store traffic.\\n\\n__Showcase products__\\n\\n[Retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail digital signage\\") has been proven to increase sales by up to 29.5%, with as many as one in five consumers making unplanned purchases following visual triggers.\\n\\nHigh impact digital displays showcasing the latest products increase purchase desire. In addition, touchscreen displays that serve up interactive content about products encourage product discovery and open more opportunities to engage and sell.\\n\\n__Enhance customer experiences__\\n\\nRetailers can leverage digital signage to enhance customer experiences by personalising the in-store journey and fostering greater customer engagement. Retail digital signage can send targeted messages to customers, alert customers to the latest promotions, and be integrated into POS systems to enable self-checkout.\\n\\n__Enable dynamic wayfinding__\\n\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by helping customers to locate specific products within a store and providing directions.\\n\\n### Transform your store with digital signage this Lunar New Year\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use digital signage to spruce up their stores this Lunar New Year.\\n\\n__Create a mesmerising new year theme__\\n\\nJazz up your retail store with a lunar new year theme. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying lunar new year visuals and messages. A video wall displaying lunar new year clips can act as an in-store centerpiece to further generate festive vibe.\\n\\n__Improve product visualisation__\\n\\n[In-store tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"In-store tablets\\") can be used to showcase product demonstrations and improve product visualisation. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets enable customers to view associated product options and availability.\\n\\n__Hype sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Leverage retail digital signage to launch new festive products and announce hourly sales and special offers. \\n\\n__Design a social wall__\\n\\nUser-generated content is a great way to build brand awareness and 44% of shoppers admit that social media influences their purchase decision.\\n\\nAggregate Twitter, Facebook, Instagram and any other channel where your customers are having conversations; showcase your own social wall to increase engagement and encourage follows and likes.\\n\\n__Promote health and safety__\\n\\nRetail digital signage can help put forward a visually compelling message promoting health and safety. Remind customers of the importance of wearing a mask and ensuring safe distancing.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an unrivalled tool for retailers to launch products, advertise deals, and display interactive content that engages customers.\\n\\nScala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction. \\n\\nFind out more about Scala\'s [digital signage solutions for retail](https://www.scala.com/in/industries/retail/ \\"Digital signage solutions for Retail\\") and transform your in-store experience today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"Lunar New Year, also known as Spring Festival, is celebrated by over two billion people globally. As the most important festival in East Asia, this season sparks major spending across Asia on food, red packets and travel, as millions of people reunite with their loved ones to celebrate the beginning of a new year on the lunar calendar.\\n\\nLast year, China\'s Ministry of Commerce reported that <a href=\\"https://www.globaltimes.cn/page/202102/1215738.shtml\\" rel=\\"nofollow\\" target=\\"_blank\\">consumption at major retailers</a> and restaurants reached around $127.1 billion (821 billion yuan) during the Spring Festival seven-day holiday. This figure is likely to grow as spending rebounds to pre-pandemic levels. Meanwhile, the country’s Ministry of Transport estimates that 1.18 billion trips will be made during Lunar New Year this year, a 35% increase from 2021. \\n\\nFor retailers, the Lunar New Year is an essential event and an opportune time to nail their offerings, influence purchase decisions and maximise revenue. Retailers are utilising innovative in-store and digital experiences to break new ground and capture the hearts of Lunar New Year shoppers. \\n\\n## Global brands gear up for Lunar New Year\\n\\n<hr>\\n\\n<a href=\\"https://jingdaily.com/global-luxury-retailers-gear-up-for-chinese-new-year-shoppers/\\" rel=\\"nofollow\\" target=\\"_blank\\">Sage Brennan</a>, CEO of China Luxury Advisers, which helps brands in the Americas and Europe attract Chinese shoppers, said, *“Chinese New Year is a chance for brands to draw traffic and establish long-term branding”.*\\n\\n<hr>\\n\\nIn recent years, global brands have paid more attention to the holiday, and luxury retailers are being especially creative in their pursuit of Chinese shoppers.\\n\\nThis year, <a href=\\"https://www.lifestyleasia.com/sg/style/fashion/bottega-veneta-great-wall-of-china-lunar-new-year-2022-collection/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bottega Veneta</a> took over the Great Wall of China with a stunning art installation to mark its Lunar New Year celebration. The Italian label created a digital message displaying the iconic Bottega green mixed with tangerine (a symbol of luck in Mandarin cultures) on the national monument.\\n\\n### Retail digital signage creates seamless, personalised shopping experiences\\n\\nMeanwhile, retailers are utilising technology to create immersive experiences to draw customers back in-store as the world reopens. Many brands today deploy retail digital signage to craft a phygital environment and create seamless, personalised customer journeys.\\n\\nIn this blog, we discuss how digital signage can benefit retailers and propose several digital signage ideas for the festive season.\\n\\n### Key benefits of retail digital signage\\n\\n__Drive store traffic and attract customers__\\n\\nLunar New Year is a perfect opportunity for retailers to attract shoppers and influence purchase decisions as shoppers are more willing to indulge during the festive period. Create a warm welcome by featuring beautiful imagery and messages at store-front displays to capture attention and drive store traffic.\\n\\n__Showcase products__\\n\\n[Retail digital signage](https://www.scala.com/jp/industries/retail/ \\"Retail digital signage\\") has been proven to increase sales by up to 29.5%, with as many as one in five consumers making unplanned purchases following visual triggers.\\n\\nHigh impact digital displays showcasing the latest products increase purchase desire. In addition, touchscreen displays that serve up interactive content about products encourage product discovery and open more opportunities to engage and sell.\\n\\n__Enhance customer experiences__\\n\\nRetailers can leverage digital signage to enhance customer experiences by personalising the in-store journey and fostering greater customer engagement. Retail digital signage can send targeted messages to customers, alert customers to the latest promotions, and be integrated into POS systems to enable self-checkout.\\n\\n__Enable dynamic wayfinding__\\n\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by helping customers to locate specific products within a store and providing directions.\\n\\n### Transform your store with digital signage this Lunar New Year\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use digital signage to spruce up their stores this Lunar New Year.\\n\\n__Create a mesmerising new year theme__\\n\\nJazz up your retail store with a lunar new year theme. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying lunar new year visuals and messages. A video wall displaying lunar new year clips can act as an in-store centerpiece to further generate festive vibe.\\n\\n__Improve product visualisation__\\n\\n[In-store tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"In-store tablets\\") can be used to showcase product demonstrations and improve product visualisation. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets enable customers to view associated product options and availability.\\n\\n__Hype sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Leverage retail digital signage to launch new festive products and announce hourly sales and special offers. \\n\\n__Design a social wall__\\n\\nUser-generated content is a great way to build brand awareness and 44% of shoppers admit that social media influences their purchase decision.\\n\\nAggregate Twitter, Facebook, Instagram and any other channel where your customers are having conversations; showcase your own social wall to increase engagement and encourage follows and likes.\\n\\n__Promote health and safety__\\n\\nRetail digital signage can help put forward a visually compelling message promoting health and safety. Remind customers of the importance of wearing a mask and ensuring safe distancing.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an unrivalled tool for retailers to launch products, advertise deals, and display interactive content that engages customers.\\n\\nScala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction. \\n\\nFind out more about Scala\'s [digital signage solutions for retail](https://www.scala.com/jp/industries/retail/ \\"Digital signage solutions for Retail\\") and transform your in-store experience today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"Lunar New Year, also known as Spring Festival, is celebrated by over two billion people globally. As the most important festival in East Asia, this season sparks major spending across Asia on food, red packets and travel, as millions of people reunite with their loved ones to celebrate the beginning of a new year on the lunar calendar.\\n\\nLast year, China\'s Ministry of Commerce reported that <a href=\\"https://www.globaltimes.cn/page/202102/1215738.shtml\\" rel=\\"nofollow\\" target=\\"_blank\\">consumption at major retailers</a> and restaurants reached around $127.1 billion (821 billion yuan) during the Spring Festival seven-day holiday. This figure is likely to grow as spending rebounds to pre-pandemic levels. Meanwhile, the country’s Ministry of Transport estimates that 1.18 billion trips will be made during Lunar New Year this year, a 35% increase from 2021. \\n\\nFor retailers, the Lunar New Year is an essential event and an opportune time to nail their offerings, influence purchase decisions and maximise revenue. Retailers are utilising innovative in-store and digital experiences to break new ground and capture the hearts of Lunar New Year shoppers. \\n\\n## Global brands gear up for Lunar New Year\\n\\n<hr>\\n\\n<a href=\\"https://jingdaily.com/global-luxury-retailers-gear-up-for-chinese-new-year-shoppers/\\" rel=\\"nofollow\\" target=\\"_blank\\">Sage Brennan</a>, CEO of China Luxury Advisers, which helps brands in the Americas and Europe attract Chinese shoppers, said, *“Chinese New Year is a chance for brands to draw traffic and establish long-term branding”.*\\n\\n<hr>\\n\\nIn recent years, global brands have paid more attention to the holiday, and luxury retailers are being especially creative in their pursuit of Chinese shoppers.\\n\\nThis year, <a href=\\"https://www.lifestyleasia.com/sg/style/fashion/bottega-veneta-great-wall-of-china-lunar-new-year-2022-collection/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bottega Veneta</a> took over the Great Wall of China with a stunning art installation to mark its Lunar New Year celebration. The Italian label created a digital message displaying the iconic Bottega green mixed with tangerine (a symbol of luck in Mandarin cultures) on the national monument.\\n\\n### Retail digital signage creates seamless, personalised shopping experiences\\n\\nMeanwhile, retailers are utilising technology to create immersive experiences to draw customers back in-store as the world reopens. Many brands today deploy retail digital signage to craft a phygital environment and create seamless, personalised customer journeys.\\n\\nIn this blog, we discuss how digital signage can benefit retailers and propose several digital signage ideas for the festive season.\\n\\n### Key benefits of retail digital signage\\n\\n__Drive store traffic and attract customers__\\n\\nLunar New Year is a perfect opportunity for retailers to attract shoppers and influence purchase decisions as shoppers are more willing to indulge during the festive period. Create a warm welcome by featuring beautiful imagery and messages at store-front displays to capture attention and drive store traffic.\\n\\n__Showcase products__\\n\\n[Retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail digital signage\\") has been proven to increase sales by up to 29.5%, with as many as one in five consumers making unplanned purchases following visual triggers.\\n\\nHigh impact digital displays showcasing the latest products increase purchase desire. In addition, touchscreen displays that serve up interactive content about products encourage product discovery and open more opportunities to engage and sell.\\n\\n__Enhance customer experiences__\\n\\nRetailers can leverage digital signage to enhance customer experiences by personalising the in-store journey and fostering greater customer engagement. Retail digital signage can send targeted messages to customers, alert customers to the latest promotions, and be integrated into POS systems to enable self-checkout.\\n\\n__Enable dynamic wayfinding__\\n\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by helping customers to locate specific products within a store and providing directions.\\n\\n### Transform your store with digital signage this Lunar New Year\\n\\nRetail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use digital signage to spruce up their stores this Lunar New Year.\\n\\n__Create a mesmerising new year theme__\\n\\nJazz up your retail store with a lunar new year theme. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying lunar new year visuals and messages. A video wall displaying lunar new year clips can act as an in-store centerpiece to further generate festive vibe.\\n\\n__Improve product visualisation__\\n\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"In-store tablets\\") can be used to showcase product demonstrations and improve product visualisation. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets enable customers to view associated product options and availability.\\n\\n__Hype sales__\\n\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Leverage retail digital signage to launch new festive products and announce hourly sales and special offers. \\n\\n__Design a social wall__\\n\\nUser-generated content is a great way to build brand awareness and 44% of shoppers admit that social media influences their purchase decision.\\n\\nAggregate Twitter, Facebook, Instagram and any other channel where your customers are having conversations; showcase your own social wall to increase engagement and encourage follows and likes.\\n\\n__Promote health and safety__\\n\\nRetail digital signage can help put forward a visually compelling message promoting health and safety. Remind customers of the importance of wearing a mask and ensuring safe distancing.\\n\\n### Scala offers reliable and flexible retail digital signage solutions\\n\\nDigital signage is an unrivalled tool for retailers to launch products, advertise deals, and display interactive content that engages customers.\\n\\nScala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction. \\n\\nFind out more about Scala\'s [digital signage solutions for retail](https://www.scala.com/sg/industries/retail/ \\"Digital signage solutions for Retail\\") and transform your in-store experience today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"18XLFsUxrCsNKbTrUjLWO8"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ABlrxzmeAbFXtu9ogbbQq","type":"Entry","createdAt":"2022-01-31T07:34:55.159Z","updatedAt":"2022-01-31T07:40:37.359Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways to Engage Students with Digital Signage"},"slug":{"en-US":"5-ways-to-engage-students-with-digital-signage"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1G1iXzKbtBzwUnPlQumXxr"}}},"startDate":{"en-US":"2022-01-31T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"## Changing Trends in the Education Industry\\n\\nIn the last two years, COVID-19 has forced a sudden closure of schools, disrupting lessons of <a href=\\"https://www.voanews.com/a/covid-19-disrupts-education-for-more-than-400-million-in-south-asia/6350843.html\\" rel=\\"nofollow\\" target=\\"_blank\\">more than 400 million South Asian children</a>. This “forced” deschooling has prompted educators to adopt novel teaching methods and pivot to remote learning in the shortest possible time.\\n\\nBesides ensuring that educational content is delivered in a timely manner, educational institutions are also looking for new ways to create a phygital classroom and bring in real-world experiences to increase engagement and interactivity. In addition, they are seeking innovative channels to connect with audiences that are becoming increasingly hard to reach using traditional methods. \\n\\nOver the next five years, the global digital signage in education market is expected to register a magnificent spike in CAGR in terms of revenue, as more schools and colleges leverage education digital signage to build a modern environment, create phygital spaces, enhance learning and deliver immersive experiences.  The Asia-Pacific region, in particular, is projected to grow at the highest CAGR.\\n\\n## Educational Institutions Utilise Digital Signage \\n\\nThe benefits of [digital signage for schools](https://www.scala.com/sg/industries/education/ \\"Digital Signage for Schools\\") are immense and it is changing the way educational institutions interact with staff, students, and visitors.\\n\\nFor example, the <a href=\\"https://whichschooladvisor.com/singapore/school-news/giis-students-attend-virtual-lessons\\" rel=\\"nofollow\\" target=\\"_blank\\">Global Indian International School’s SMART Campus</a> offers virtual lessons to help ensure uninterrupted learning during the pandemic. Students are able to log-in and participate in a live, ongoing class in the school through their mobile phone, laptop or iPad. They can view the classroom and its digital smart board and participate in class discussions in real-time.\\n\\n<hr>\\n\\n__Dr Shivalik K Pathania, Head of the English department at GIIS SMART, said, *“Virtual classrooms are very interactive with fully equipped digital smart board displays, easy to use video conferencing, and mics for clearer sound, which enable us to give greater flexibility to students in case they are unable to attend the class due to any reason.”*__\\n\\n<hr>\\n\\n![Schools Digital Signage for Singapore](//images.ctfassets.net/lx4pzcb22oh0/2uzVxSdp6j4ZMpYvJmsRVb/cd301892f3cf170fefc2538f7e65810f/Schools-digital-signage-Singapore.jpg)\\n\\nAhead, we discuss five ways in which digital signage can help educational institutions to better engage students and create enriched, effective learning environments. \\n\\n- __Communicate important information efficiently__\\n\\nDigital notice boards offer educational institutions an effective platform to reach out to the entire campus population instantaneously in case of any emergency or health alert. At the same time, digital notice boards provide the flexibility to display targeted messaging at designated areas to reach specific audiences on the move.\\n\\nInformation such as examination location or change in schedules can be easily updated and communicated to students in seconds.\\n\\n- __Promote interactive learning__\\n\\nDigital signage for schools provides an exceptional hybrid learning experience by enabling real-time interaction between remote instructors and participants. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n- __Enable digital wayfinding__\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Help reduce anxiety and guide new students to their desired destination by placing interactive [wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"wayfinding kiosks\\") that offer directions and location maps at lobbies and intersecting hallways.\\n\\n![Digital Wayfinder for Schools](//images.ctfassets.net/lx4pzcb22oh0/6Jw28legqzliKcLL1v4ojn/c136f3d7c3c98badbf74195945155b0d/Digital-Wayfinder-for-Schools.jpg)\\n\\n- __Stream live events and showcase achievements__\\n\\nWith social distancing as the new normal, enable more of the school population to participate in live events like Sports Day with real-time streaming on large digital screens across the campus.\\n\\nIn addition, build confidence and recognise achievements by showcasing academic and non-academic excellence on digital screens at the school lobby. Display snippets of student life or a playlist from school-related social media hashtags on large video walls to foster a united school spirit and enliven the atmosphere.\\n\\n- __Motivate and inspire students__\\n\\nAnother effective use case of digital signage for schools is displaying motivational and inspiring quotes that create positivity around the school. Introduce quotes from prominent global leaders and popular personalities to inspire and instil values to students, and encourage hard work. Accompanied by vivid imagery, these quotes are sure to grab attention.\\n\\n### Scala Enables Digital Transformation in Educational Institutions\\n\\nLike any other industry, it is necessary for educational institutions to modernise and stay updated with the latest technological advancements. Digital signage for schools offers information creatively and innovatively that grab students’ attention and entice them to interact with the digital screen.\\n\\nScala has enabled the digital transformation of many renowned educational institutions worldwide and helped them to deliver enriched learning experiences. Find out more about Scala\'s [digital signage solutions for education](https://www.scala.com/sg/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"## Changing Trends in the Education Industry\\n\\nIn the last two years, COVID-19 has forced a sudden closure of schools, disrupting lessons of <a href=\\"https://www.voanews.com/a/covid-19-disrupts-education-for-more-than-400-million-in-south-asia/6350843.html\\" rel=\\"nofollow\\" target=\\"_blank\\">more than 400 million South Asian children</a>. This “forced” deschooling has prompted educators to adopt novel teaching methods and pivot to remote learning in the shortest possible time.\\n\\nBesides ensuring that educational content is delivered in a timely manner, educational institutions are also looking for new ways to create a phygital classroom and bring in real-world experiences to increase engagement and interactivity. In addition, they are seeking innovative channels to connect with audiences that are becoming increasingly hard to reach using traditional methods. \\n\\nOver the next five years, the global digital signage in education market is expected to register a magnificent spike in CAGR in terms of revenue, as more schools and colleges leverage education digital signage to build a modern environment, create phygital spaces, enhance learning and deliver immersive experiences.  The Asia-Pacific region, in particular, is projected to grow at the highest CAGR.\\n\\n## Educational Institutions Utilise Digital Signage \\n\\nThe benefits of [digital signage for schools](https://www.scala.com/sg/industries/education/ \\"Digital Signage for Schools\\") are immense and it is changing the way educational institutions interact with staff, students, and visitors.\\n\\nFor example, the <a href=\\"https://whichschooladvisor.com/singapore/school-news/giis-students-attend-virtual-lessons\\" rel=\\"nofollow\\" target=\\"_blank\\">Global Indian International School’s SMART Campus</a> offers virtual lessons to help ensure uninterrupted learning during the pandemic. Students are able to log-in and participate in a live, ongoing class in the school through their mobile phone, laptop or iPad. They can view the classroom and its digital smart board and participate in class discussions in real-time.\\n\\n<hr>\\n\\n__Dr Shivalik K Pathania, Head of the English department at GIIS SMART, said, *“Virtual classrooms are very interactive with fully equipped digital smart board displays, easy to use video conferencing, and mics for clearer sound, which enable us to give greater flexibility to students in case they are unable to attend the class due to any reason.”*__\\n\\n<hr>\\n\\n![Schools Digital Signage for Singapore](//images.ctfassets.net/lx4pzcb22oh0/2uzVxSdp6j4ZMpYvJmsRVb/cd301892f3cf170fefc2538f7e65810f/Schools-digital-signage-Singapore.jpg)\\n\\nAhead, we discuss five ways in which digital signage can help educational institutions to better engage students and create enriched, effective learning environments. \\n\\n- __Communicate important information efficiently__\\n\\nDigital notice boards offer educational institutions an effective platform to reach out to the entire campus population instantaneously in case of any emergency or health alert. At the same time, digital notice boards provide the flexibility to display targeted messaging at designated areas to reach specific audiences on the move.\\n\\nInformation such as examination location or change in schedules can be easily updated and communicated to students in seconds.\\n\\n- __Promote interactive learning__\\n\\nDigital signage for schools provides an exceptional hybrid learning experience by enabling real-time interaction between remote instructors and participants. \\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n- __Enable digital wayfinding__\\n\\nLarge sprawling campuses can be challenging for new students and visitors to find their way around. Help reduce anxiety and guide new students to their desired destination by placing interactive [wayfinding kiosks](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"wayfinding kiosks\\") that offer directions and location maps at lobbies and intersecting hallways.\\n\\n![Digital Wayfinder for Schools](//images.ctfassets.net/lx4pzcb22oh0/6Jw28legqzliKcLL1v4ojn/c136f3d7c3c98badbf74195945155b0d/Digital-Wayfinder-for-Schools.jpg)\\n\\n- __Stream live events and showcase achievements__\\n\\nWith social distancing as the new normal, enable more of the school population to participate in live events like Sports Day with real-time streaming on large digital screens across the campus.\\n\\nIn addition, build confidence and recognise achievements by showcasing academic and non-academic excellence on digital screens at the school lobby. Display snippets of student life or a playlist from school-related social media hashtags on large video walls to foster a united school spirit and enliven the atmosphere.\\n\\n- __Motivate and inspire students__\\n\\nAnother effective use case of digital signage for schools is displaying motivational and inspiring quotes that create positivity around the school. Introduce quotes from prominent global leaders and popular personalities to inspire and instil values to students, and encourage hard work. Accompanied by vivid imagery, these quotes are sure to grab attention.\\n\\n### Scala Enables Digital Transformation in Educational Institutions\\n\\nLike any other industry, it is necessary for educational institutions to modernise and stay updated with the latest technological advancements. Digital signage for schools offers information creatively and innovatively that grab students’ attention and entice them to interact with the digital screen.\\n\\nScala has enabled the digital transformation of many renowned educational institutions worldwide and helped them to deliver enriched learning experiences. Find out more about Scala\'s [digital signage solutions for education](https://www.scala.com/sg/industries/education/ \\"digital signage solutions for education\\").\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6dF2aJEGy2jef9vYO2W4IE"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6NNQ7mHW6iikgFnY2u5rGs","type":"Entry","createdAt":"2022-01-27T05:41:31.194Z","updatedAt":"2022-01-27T11:00:52.146Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Tips to Make Your Digital Signage A Success"},"slug":{"en-US":"5-tips-to-make-your-digital-signage-a-success","ja":"5-tips-to-make-your-digital-signage-a-success"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"29LKxhBDuqhY5i1oKhSJMv"}}},"startDate":{"en-US":"2022-01-27T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"*New year, new me … new digital signage strategy?*\\n\\nThe beginning of a new year is always a good to time to evaluate your marketing strategy and set things on the right path for the year ahead. This applies especially to making the most of your digital signage solution, where a failure to plan is a plan to fail.\\n\\nHere, we share five tips to ensure your digital signage meets your goals in 2022 (and beyond!).\\n\\n## 1.\\tSet goals and objectives for your digital signage\\n\\nMore sales? Greater brand awareness? Better customer engagement? Improved customer experience? Everyone’s ‘why’ for using digital signage is different, but it is still important to define your objectives and set measurable goals to make sure your digital signage strategy is working.\\n\\n## 2.\\tCreate a content strategy - and stick to it!\\n\\nThere are many moving parts to a sound [digital signage content strategy](https://www.scala.com/au/products/software/scala-content-manager/ \\"digital signage content management system\\"), but here are the basics:\\n\\n- __Identify who is responsible__ for each stage of content creation, approval and publishing. This may include who comes up with the ideas, who develops the messaging, who designs the content and gathers the creative assets, who will approve the content and who will publish it.\\n\\n- __Develop a robust content schedule__ of fresh content to prevent messaging and visuals from getting stale or worse, outdated.\\n\\n- __Define the audience for your content__, to ensure your messaging is on-target and your tone is right for the people you are communicating with.\\n\\n- __Define important dates and events__ in your annual marketing calendar and identify what content (assets, messaging and so forth) you will need. Tie your content strategy to any significant campaigns to ensure you have the digital signage aspects covered when the time comes.\\n\\n## 3.\\tThink creatively\\n\\nEven the most mundane content can be delivered in interesting ways. In fact, an element of creativity can make a huge difference in capturing your audience’s attention and getting them to remember your message. Use colour, humour and quirky designs if appropriate for your brand and message, and test different content formats (video, still image with text and so on) to see which ones work best for making your message stand out and moving people to action. \\n\\n## 4.\\tPay attention to playlist timing\\n\\nOnce you have identified your audience personas and created the right content to target them, you need to determine at what times they will potentially be seeing your content. Take some time to identify times of day when particular audience segments are present or passing by, and tailor your playlist to play content at the right times to reach them effectively. This is an essential but often overlooked element, in ensuring that the right people see your content.\\n\\n## 5.\\tBe more interactive\\n\\nGone are the days when having a simple screen rotating through a series of static messages was enough to capture your audience. Audiences everywhere expect to be able to interact with brands, and you should be seeking opportunities to engage them. Think about upgrading to interactive touchscreens, incorporating tablets or kiosks into your customer experience, running competitions and polls, asking for feedback or incorporating social media elements like social walls into your digital signage to increase engagement with your customers.\\n\\n### Create engaging digital signage with Scala\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions. [Scala Designer](https://www.scala.com/au/products/software/scala-designer/ \\"Designer Digital Signage Software\\"), our flagship digital signage software, allows marketers across many global brand to produce polished, professional digital signage content at all levels, while Scala Content Manager makes scheduling and managing your content as easy as 1-2-3.\\n\\nExplore [Scala solutions for all industries](https://www.scala.com/au/industries/ \\"Digital Signage Solutions for All Industries\\") today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","en-US":"*New year, new me … new digital signage strategy?*\\n\\nThe beginning of a new year is always a good to time to evaluate your marketing strategy and set things on the right path for the year ahead. This applies especially to making the most of your digital signage solution, where a failure to plan is a plan to fail.\\n\\nHere, we share five tips to ensure your digital signage meets your goals in 2022 (and beyond!).\\n\\n## 1.\\tSet goals and objectives for your digital signage\\n\\nMore sales? Greater brand awareness? Better customer engagement? Improved customer experience? Everyone’s ‘why’ for using digital signage is different, but it is still important to define your objectives and set measurable goals to make sure your digital signage strategy is working.\\n\\n## 2.\\tCreate a content strategy - and stick to it!\\n\\nThere are many moving parts to a sound [digital signage content strategy](https://www.scala.com/sg/products/software/scala-content-manager/ \\"digital signage content management system\\"), but here are the basics:\\n\\n- __Identify who is responsible__ for each stage of content creation, approval and publishing. This may include who comes up with the ideas, who develops the messaging, who designs the content and gathers the creative assets, who will approve the content and who will publish it.\\n\\n- __Develop a robust content schedule__ of fresh content to prevent messaging and visuals from getting stale or worse, outdated.\\n\\n- __Define the audience for your content__, to ensure your messaging is on-target and your tone is right for the people you are communicating with.\\n\\n- __Define important dates and events__ in your annual marketing calendar and identify what content (assets, messaging and so forth) you will need. Tie your content strategy to any significant campaigns to ensure you have the digital signage aspects covered when the time comes.\\n\\n## 3.\\tThink creatively\\n\\nEven the most mundane content can be delivered in interesting ways. In fact, an element of creativity can make a huge difference in capturing your audience’s attention and getting them to remember your message. Use colour, humour and quirky designs if appropriate for your brand and message, and test different content formats (video, still image with text and so on) to see which ones work best for making your message stand out and moving people to action. \\n\\n## 4.\\tPay attention to playlist timing\\n\\nOnce you have identified your audience personas and created the right content to target them, you need to determine at what times they will potentially be seeing your content. Take some time to identify times of day when particular audience segments are present or passing by, and tailor your playlist to play content at the right times to reach them effectively. This is an essential but often overlooked element, in ensuring that the right people see your content.\\n\\n## 5.\\tBe more interactive\\n\\nGone are the days when having a simple screen rotating through a series of static messages was enough to capture your audience. Audiences everywhere expect to be able to interact with brands, and you should be seeking opportunities to engage them. Think about upgrading to interactive touchscreens, incorporating tablets or kiosks into your customer experience, running competitions and polls, asking for feedback or incorporating social media elements like social walls into your digital signage to increase engagement with your customers.\\n\\n### Create engaging digital signage with Scala\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions. [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Designer Digital Signage Software\\"), our flagship digital signage software, allows marketers across many global brand to produce polished, professional digital signage content at all levels, while Scala Content Manager makes scheduling and managing your content as easy as 1-2-3.\\n\\nExplore [Scala solutions for all industries](https://www.scala.com/sg/industries/ \\"Digital Signage Solutions for All Industries\\") today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"*New year, new me … new digital signage strategy?*\\n\\nThe beginning of a new year is always a good to time to evaluate your marketing strategy and set things on the right path for the year ahead. This applies especially to making the most of your digital signage solution, where a failure to plan is a plan to fail.\\n\\nHere, we share five tips to ensure your digital signage meets your goals in 2022 (and beyond!).\\n\\n## 1.\\tSet goals and objectives for your digital signage\\n\\nMore sales? Greater brand awareness? Better customer engagement? Improved customer experience? Everyone’s ‘why’ for using digital signage is different, but it is still important to define your objectives and set measurable goals to make sure your digital signage strategy is working.\\n\\n## 2.\\tCreate a content strategy - and stick to it!\\n\\nThere are many moving parts to a sound [digital signage content strategy](https://www.scala.com/in/products/software/scala-content-manager/ \\"digital signage content management system\\"), but here are the basics:\\n\\n- __Identify who is responsible__ for each stage of content creation, approval and publishing. This may include who comes up with the ideas, who develops the messaging, who designs the content and gathers the creative assets, who will approve the content and who will publish it.\\n\\n- __Develop a robust content schedule__ of fresh content to prevent messaging and visuals from getting stale or worse, outdated.\\n\\n- __Define the audience for your content__, to ensure your messaging is on-target and your tone is right for the people you are communicating with.\\n\\n- __Define important dates and events__ in your annual marketing calendar and identify what content (assets, messaging and so forth) you will need. Tie your content strategy to any significant campaigns to ensure you have the digital signage aspects covered when the time comes.\\n\\n## 3.\\tThink creatively\\n\\nEven the most mundane content can be delivered in interesting ways. In fact, an element of creativity can make a huge difference in capturing your audience’s attention and getting them to remember your message. Use colour, humour and quirky designs if appropriate for your brand and message, and test different content formats (video, still image with text and so on) to see which ones work best for making your message stand out and moving people to action. \\n\\n## 4.\\tPay attention to playlist timing\\n\\nOnce you have identified your audience personas and created the right content to target them, you need to determine at what times they will potentially be seeing your content. Take some time to identify times of day when particular audience segments are present or passing by, and tailor your playlist to play content at the right times to reach them effectively. This is an essential but often overlooked element, in ensuring that the right people see your content.\\n\\n## 5.\\tBe more interactive\\n\\nGone are the days when having a simple screen rotating through a series of static messages was enough to capture your audience. Audiences everywhere expect to be able to interact with brands, and you should be seeking opportunities to engage them. Think about upgrading to interactive touchscreens, incorporating tablets or kiosks into your customer experience, running competitions and polls, asking for feedback or incorporating social media elements like social walls into your digital signage to increase engagement with your customers.\\n\\n### Create engaging digital signage with Scala\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions. [Scala Designer](https://www.scala.com/in/products/software/scala-designer/ \\"Designer Digital Signage Software\\"), our flagship digital signage software, allows marketers across many global brand to produce polished, professional digital signage content at all levels, while Scala Content Manager makes scheduling and managing your content as easy as 1-2-3.\\n\\nExplore [Scala solutions for all industries](https://www.scala.com/in/industries/ \\"Digital Signage Solutions for All Industries\\") today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","ja":"*New year, new me … new digital signage strategy?*\\n\\nThe beginning of a new year is always a good to time to evaluate your marketing strategy and set things on the right path for the year ahead. This applies especially to making the most of your digital signage solution, where a failure to plan is a plan to fail.\\n\\nHere, we share five tips to ensure your digital signage meets your goals in 2022 (and beyond!).\\n\\n## 1.\\tSet goals and objectives for your digital signage\\n\\nMore sales? Greater brand awareness? Better customer engagement? Improved customer experience? Everyone’s ‘why’ for using digital signage is different, but it is still important to define your objectives and set measurable goals to make sure your digital signage strategy is working.\\n\\n## 2.\\tCreate a content strategy - and stick to it!\\n\\nThere are many moving parts to a sound [digital signage content strategy](https://www.scala.com/jp/products/software/scala-content-manager/ \\"digital signage content management system\\"), but here are the basics:\\n\\n- __Identify who is responsible__ for each stage of content creation, approval and publishing. This may include who comes up with the ideas, who develops the messaging, who designs the content and gathers the creative assets, who will approve the content and who will publish it.\\n\\n- __Develop a robust content schedule__ of fresh content to prevent messaging and visuals from getting stale or worse, outdated.\\n\\n- __Define the audience for your content__, to ensure your messaging is on-target and your tone is right for the people you are communicating with.\\n\\n- __Define important dates and events__ in your annual marketing calendar and identify what content (assets, messaging and so forth) you will need. Tie your content strategy to any significant campaigns to ensure you have the digital signage aspects covered when the time comes.\\n\\n## 3.\\tThink creatively\\n\\nEven the most mundane content can be delivered in interesting ways. In fact, an element of creativity can make a huge difference in capturing your audience’s attention and getting them to remember your message. Use colour, humour and quirky designs if appropriate for your brand and message, and test different content formats (video, still image with text and so on) to see which ones work best for making your message stand out and moving people to action. \\n\\n## 4.\\tPay attention to playlist timing\\n\\nOnce you have identified your audience personas and created the right content to target them, you need to determine at what times they will potentially be seeing your content. Take some time to identify times of day when particular audience segments are present or passing by, and tailor your playlist to play content at the right times to reach them effectively. This is an essential but often overlooked element, in ensuring that the right people see your content.\\n\\n## 5.\\tBe more interactive\\n\\nGone are the days when having a simple screen rotating through a series of static messages was enough to capture your audience. Audiences everywhere expect to be able to interact with brands, and you should be seeking opportunities to engage them. Think about upgrading to interactive touchscreens, incorporating tablets or kiosks into your customer experience, running competitions and polls, asking for feedback or incorporating social media elements like social walls into your digital signage to increase engagement with your customers.\\n\\n### Create engaging digital signage with Scala\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions. [Scala Designer](https://www.scala.com/jp/products/software/scala-designer/ \\"Designer Digital Signage Software\\"), our flagship digital signage software, allows marketers across many global brand to produce polished, professional digital signage content at all levels, while Scala Content Manager makes scheduling and managing your content as easy as 1-2-3.\\n\\nExplore [Scala solutions for all industries](https://www.scala.com/jp/industries/ \\"Digital Signage Solutions for All Industries\\") today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","sg":"*New year, new me … new digital signage strategy?*\\n\\nThe beginning of a new year is always a good to time to evaluate your marketing strategy and set things on the right path for the year ahead. This applies especially to making the most of your digital signage solution, where a failure to plan is a plan to fail.\\n\\nHere, we share five tips to ensure your digital signage meets your goals in 2022 (and beyond!).\\n\\n## 1.\\tSet goals and objectives for your digital signage\\n\\nMore sales? Greater brand awareness? Better customer engagement? Improved customer experience? Everyone’s ‘why’ for using digital signage is different, but it is still important to define your objectives and set measurable goals to make sure your digital signage strategy is working.\\n\\n## 2.\\tCreate a content strategy - and stick to it!\\n\\nThere are many moving parts to a sound [digital signage content strategy](https://www.scala.com/sg/products/software/scala-content-manager/ \\"digital signage content management system\\"), but here are the basics:\\n\\n- __Identify who is responsible__ for each stage of content creation, approval and publishing. This may include who comes up with the ideas, who develops the messaging, who designs the content and gathers the creative assets, who will approve the content and who will publish it.\\n\\n- __Develop a robust content schedule__ of fresh content to prevent messaging and visuals from getting stale or worse, outdated.\\n\\n- __Define the audience for your content__, to ensure your messaging is on-target and your tone is right for the people you are communicating with.\\n\\n- __Define important dates and events__ in your annual marketing calendar and identify what content (assets, messaging and so forth) you will need. Tie your content strategy to any significant campaigns to ensure you have the digital signage aspects covered when the time comes.\\n\\n## 3.\\tThink creatively\\n\\nEven the most mundane content can be delivered in interesting ways. In fact, an element of creativity can make a huge difference in capturing your audience’s attention and getting them to remember your message. Use colour, humour and quirky designs if appropriate for your brand and message, and test different content formats (video, still image with text and so on) to see which ones work best for making your message stand out and moving people to action. \\n\\n## 4.\\tPay attention to playlist timing\\n\\nOnce you have identified your audience personas and created the right content to target them, you need to determine at what times they will potentially be seeing your content. Take some time to identify times of day when particular audience segments are present or passing by, and tailor your playlist to play content at the right times to reach them effectively. This is an essential but often overlooked element, in ensuring that the right people see your content.\\n\\n## 5.\\tBe more interactive\\n\\nGone are the days when having a simple screen rotating through a series of static messages was enough to capture your audience. Audiences everywhere expect to be able to interact with brands, and you should be seeking opportunities to engage them. Think about upgrading to interactive touchscreens, incorporating tablets or kiosks into your customer experience, running competitions and polls, asking for feedback or incorporating social media elements like social walls into your digital signage to increase engagement with your customers.\\n\\n### Create engaging digital signage with Scala\\n\\nScala has helped many brands worldwide transform their marketing with innovative digital signage and marketing technology solutions. [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Designer Digital Signage Software\\"), our flagship digital signage software, allows marketers across many global brand to produce polished, professional digital signage content at all levels, while Scala Content Manager makes scheduling and managing your content as easy as 1-2-3.\\n\\nExplore [Scala solutions for all industries](https://www.scala.com/sg/industries/ \\"Digital Signage Solutions for All Industries\\") today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6skXYrotc7lgBFmXwibteS"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5WOscaQSBrWJa3KKwVpBnc","type":"Entry","createdAt":"2021-12-29T07:33:32.396Z","updatedAt":"2022-01-27T05:08:41.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"White Paper: Elevating the Retail Experience with Digital Signage"},"slug":{"en-US":"white-paper-elevating-the-retail-experience-with-digital-signage","ja":"white-paper-elevating-the-retail-experience-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"38rTgRXqU7KYJPMf762oTv"}}},"startDate":{"en-US":"2021-12-29T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that <a href=\\"https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021\\" rel=\\"nofollow\\" target=\\"_blank\\">94%</a> of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.\\n\\nDigital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.\\n\\n## Gear Up For Retail Success \\n\\nThe key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.\\n\\n__1.\\tCreate an immersive experience__\\n\\nMaximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.\\n\\n__2.\\tEnhance store ambience__\\n\\nJazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n__3.\\tShowcase products and hype sales__\\n\\nSpotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store. \\n\\n__4.\\tProvide dynamic wayfinding__\\n\\nWayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.\\n\\n__5.\\tEncourage product discovery__\\n\\nElevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a>. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.\\n\\n### Scala’s White Paper Provides Insights into Asia-Pacific Retail \\n\\nThe Scala APAC team recently released a Retail White Paper, titled “[Elevating the Retail Experience with Digital Signage](https://www3.scala.com/l/858073/2022-01-07/v2ynk)”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.\\n\\n![Retail Digital Signage Whitepaper](//images.ctfassets.net/lx4pzcb22oh0/7583knGAaaao6DqBXWOPCm/167298c4f2264a752753710048375d7e/retail-whitepaper.jpg)\\n\\n<p style=\\"text-align:center;\\"><a href=\\"https://www3.scala.com/l/858073/2022-01-07/v2ynk\\"><img src=\\"//images.ctfassets.net/lx4pzcb22oh0/29ow1j2NH9qnZjc4Z9P5mF/b5535793821b18467e5f57745780b659/download-button__2_.png\\" alt=\\"Download Whitepaper Here\\"></a></p>\\n\\n### Transform Your Store with Scala Digital Signage Solutions\\n\\n[Scala](https://www.scala.com/au/) offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.\\n\\nFind out more about how Scala’s [retail digital signage solutions](https://www.scala.com/au/industries/retail/) help retailers extend the online experience to physical store locations by using personalisation, automation and insights.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that <a href=\\"https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021\\" rel=\\"nofollow\\" target=\\"_blank\\">94%</a> of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.\\n\\nDigital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.\\n\\n## Gear Up For Retail Success \\n\\nThe key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.\\n\\n__1.\\tCreate an immersive experience__\\n\\nMaximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.\\n\\n__2.\\tEnhance store ambience__\\n\\nJazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n__3.\\tShowcase products and hype sales__\\n\\nSpotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store. \\n\\n__4.\\tProvide dynamic wayfinding__\\n\\nWayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.\\n\\n__5.\\tEncourage product discovery__\\n\\nElevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a>. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.\\n\\n### Scala’s White Paper Provides Insights into Asia-Pacific Retail \\n\\nThe Scala APAC team recently released a Retail White Paper, titled “[Elevating the Retail Experience with Digital Signage](https://www3.scala.com/l/858073/2022-01-07/v2ynk)”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.\\n\\n![Retail Digital Signage Whitepaper](//images.ctfassets.net/lx4pzcb22oh0/7583knGAaaao6DqBXWOPCm/167298c4f2264a752753710048375d7e/retail-whitepaper.jpg)\\n\\n<p style=\\"text-align:center;\\"><a href=\\"https://www3.scala.com/l/858073/2022-01-07/v2ynk\\"><img src=\\"//images.ctfassets.net/lx4pzcb22oh0/29ow1j2NH9qnZjc4Z9P5mF/b5535793821b18467e5f57745780b659/download-button__2_.png\\" alt=\\"Download Whitepaper Here\\"></a></p>\\n\\n### Transform Your Store with Scala Digital Signage Solutions\\n\\n[Scala](https://www.scala.com/sg/) offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.\\n\\nFind out more about how Scala’s [retail digital signage solutions](https://www.scala.com/sg/industries/retail/) help retailers extend the online experience to physical store locations by using personalisation, automation and insights.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that <a href=\\"https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021\\" rel=\\"nofollow\\" target=\\"_blank\\">94%</a> of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.\\n\\nDigital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.\\n\\n## Gear Up For Retail Success \\n\\nThe key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.\\n\\n__1.\\tCreate an immersive experience__\\n\\nMaximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.\\n\\n__2.\\tEnhance store ambience__\\n\\nJazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n__3.\\tShowcase products and hype sales__\\n\\nSpotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store. \\n\\n__4.\\tProvide dynamic wayfinding__\\n\\nWayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.\\n\\n__5.\\tEncourage product discovery__\\n\\nElevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a>. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.\\n\\n### Scala’s White Paper Provides Insights into Asia-Pacific Retail \\n\\nThe Scala APAC team recently released a Retail White Paper, titled “[Elevating the Retail Experience with Digital Signage](https://www3.scala.com/l/858073/2022-01-07/v2ynk)”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.\\n\\n![Retail Digital Signage Whitepaper](//images.ctfassets.net/lx4pzcb22oh0/7583knGAaaao6DqBXWOPCm/167298c4f2264a752753710048375d7e/retail-whitepaper.jpg)\\n\\n<p style=\\"text-align:center;\\"><a href=\\"https://www3.scala.com/l/858073/2022-01-07/v2ynk\\"><img src=\\"//images.ctfassets.net/lx4pzcb22oh0/29ow1j2NH9qnZjc4Z9P5mF/b5535793821b18467e5f57745780b659/download-button__2_.png\\" alt=\\"Download Whitepaper Here\\"></a></p>\\n\\n### Transform Your Store with Scala Digital Signage Solutions\\n\\n[Scala](https://www.scala.com/in/) offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.\\n\\nFind out more about how Scala’s [retail digital signage solutions](https://www.scala.com/in/industries/retail/) help retailers extend the online experience to physical store locations by using personalisation, automation and insights.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that <a href=\\"https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021\\" rel=\\"nofollow\\" target=\\"_blank\\">94%</a> of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.\\n\\nDigital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.\\n\\n## Gear Up For Retail Success \\n\\nThe key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.\\n\\n__1.\\tCreate an immersive experience__\\n\\nMaximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.\\n\\n__2.\\tEnhance store ambience__\\n\\nJazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n__3.\\tShowcase products and hype sales__\\n\\nSpotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store. \\n\\n__4.\\tProvide dynamic wayfinding__\\n\\nWayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.\\n\\n__5.\\tEncourage product discovery__\\n\\nElevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a>. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.\\n\\n### Scala’s White Paper Provides Insights into Asia-Pacific Retail \\n\\nThe Scala APAC team recently released a Retail White Paper, titled “[Elevating the Retail Experience with Digital Signage](https://www3.scala.com/l/858073/2022-01-07/v2ynk)”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.\\n\\n![Retail Digital Signage Whitepaper](//images.ctfassets.net/lx4pzcb22oh0/7583knGAaaao6DqBXWOPCm/167298c4f2264a752753710048375d7e/retail-whitepaper.jpg)\\n\\n<p style=\\"text-align:center;\\"><a href=\\"https://www3.scala.com/l/858073/2022-01-07/v2ynk\\"><img src=\\"//images.ctfassets.net/lx4pzcb22oh0/29ow1j2NH9qnZjc4Z9P5mF/b5535793821b18467e5f57745780b659/download-button__2_.png\\" alt=\\"Download Whitepaper Here\\"></a></p>\\n\\n### Transform Your Store with Scala Digital Signage Solutions\\n\\n[Scala](https://www.scala.com/jp/) offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.\\n\\nFind out more about how Scala’s [retail digital signage solutions](https://www.scala.com/jp/industries/retail/) help retailers extend the online experience to physical store locations by using personalisation, automation and insights.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that <a href=\\"https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021\\" rel=\\"nofollow\\" target=\\"_blank\\">94%</a> of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.\\n\\nDigital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.\\n\\n## Gear Up For Retail Success \\n\\nThe key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.\\n\\n__1.\\tCreate an immersive experience__\\n\\nMaximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.\\n\\n__2.\\tEnhance store ambience__\\n\\nJazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n__3.\\tShowcase products and hype sales__\\n\\nSpotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store. \\n\\n__4.\\tProvide dynamic wayfinding__\\n\\nWayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.\\n\\n__5.\\tEncourage product discovery__\\n\\nElevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as <a href=\\"https://www.youtube.com/watch?v=kz0Y0GtXNZY\\" rel=\\"nofollow\\" target=\\"_blank\\">Lift & Learn</a>. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.\\n\\n### Scala’s White Paper Provides Insights into Asia-Pacific Retail \\n\\nThe Scala APAC team recently released a Retail White Paper, titled “[Elevating the Retail Experience with Digital Signage](https://www3.scala.com/l/858073/2022-01-07/v2ynk)”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.\\n\\n![Retail Digital Signage Whitepaper](//images.ctfassets.net/lx4pzcb22oh0/7583knGAaaao6DqBXWOPCm/167298c4f2264a752753710048375d7e/retail-whitepaper.jpg)\\n\\n<p style=\\"text-align:center;\\"><a href=\\"https://www3.scala.com/l/858073/2022-01-07/v2ynk\\"><img src=\\"//images.ctfassets.net/lx4pzcb22oh0/29ow1j2NH9qnZjc4Z9P5mF/b5535793821b18467e5f57745780b659/download-button__2_.png\\" alt=\\"Download Whitepaper Here\\"></a></p>\\n\\n### Transform Your Store with Scala Digital Signage Solutions\\n\\n[Scala](https://www.scala.com/sg/) offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.\\n\\nFind out more about how Scala’s [retail digital signage solutions](https://www.scala.com/sg/industries/retail/) help retailers extend the online experience to physical store locations by using personalisation, automation and insights.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"19LX2KvMrXZU3c6wlSqoUV"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"44UpoepZsPAsRCGSqY3EgL","type":"Entry","createdAt":"2022-01-18T06:05:09.898Z","updatedAt":"2022-01-18T06:05:09.898Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Smart Digital (Signage) Technologies for Hospitals"},"slug":{"en-US":"smart-digital-signage-technologies-for-hospitals"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2yBEYROFBtY2r7wb4i6N0H"}}},"startDate":{"en-US":"2022-01-18T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"## Digital Healthcare Landscape in India\\n\\nIndia has emerged as one of the fastest-growing digital economies in the last few years, registering a <a href=\\"https://www.businesswire.com/news/home/20200221005363/en/Insights-into-the-Digital-Healthcare-Market-in-India-2019-to-2024---CAGR-of-27.41-Expected---ResearchAndMarkets.com\\" rel=\\"nofollow\\" target=\\"_blank\\">90% growth in terms of digital adoption index</a> from 2014 to 2017. The country’s healthcare sector has embraced digital transformation to achieve universal health coverage, improve healthcare quality and accessibility, and introduce preventive measures to halt the spread of diseases.\\n\\nIn 2018, the digital healthcare market in India stood at INR 116.61 billion, and is estimated to hit INR 485.43 billion by 2024. The digital healthcare market is segmented into tele-health, mobile-health (mHealth), electronic health records, remote diagnostics and healthcare analytics. The mHealth segment is estimated to dominate the market (with 40% share) by 2024, as the use of health & fitness apps and wearable devices continue to gain popularity by providing enhanced accessibility and convenience.\\n\\nAmid the ongoing pandemic, other major factors contributing to the growth of the digital healthcare market in India include: the increasing need for public safety, restricted movement orders, changing demands of patients and a heightened need to increase patient satisfaction.\\n\\n### Healthcare Digital Signage Essential for Modern Hospitals\\n\\nHealthcare digital signage plays a vital role as hospitals modernise and shift towards digital adoption. Healthcare digital signage provides a powerful visual communication tool for hospitals to engage their audience, elevate the patient and visitor experience, and optimise space.\\n\\nThe global healthcare digital signage market is expected to exhibit a <a href=\\"https://www.databridgemarketresearch.com/reports/global-digital-signage-in-healthcare-market\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 8.4% in 2021-2028</a>, as more healthcare providers seek digital signage solutions to help deliver a seamless and personalised patient experience.\\n\\nFor instance, the [Pantai Hospital Kuala Lumpur](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Hospital Digital Signage Casestudy\\") underwent a major renovation which included giving a modern, futuristic look to a new 12-storey building, and accommodating the growth in patients and hospital personnel. To enhance communication between staff and patients, and to creating an engaging environment for visitors, the hospital switched to digital signage, incorporating 45 displays throughout six different zones in the new wing, digital displays at lift areas, as well as a video wall and digital wayfinding solutions at the main lobby.\\n\\n### Key Benefits of Healthcare Digital Signage\\n\\nDigital signage is one of the most powerful marketing tools today. Ahead, we discuss the key [benefits of healthcare digital signage](https://www.scala.com/in/industries/healthcare/ \\"Healthcare Digital Signage\\") and outline how they help hospitals deliver a seamless and pleasant patient and visitor experience. \\n\\n__Create a Positive First Impression__\\n\\nEntering a hospital or treatment facility can be a nerve-wrecking experience. Display a warm welcome message on entrance digital screens and create a calming atmosphere by displaying tranquil imagery, music and videos at waiting areas. \\n\\n__Provide Digital Wayfinding__\\n\\nFinding your way around large hospitals can be physically and mentally straining. An interactive digital kiosk that offers wayfinding information guides patients and visitors to their desired destination quickly and easily, while informing them of nearby amenities such as cafeterias or taxi stands.\\n\\n![Hospital Wayfinder - Digital Wayfinding](//images.ctfassets.net/lx4pzcb22oh0/4CJOSoK1xqqykHZm4rMVNb/764a0eb93aba9fed15c664f28adeb902/Hospital_Wayfinder.jpg)\\n\\n__Reduce Wait Times__\\n\\nProlonged wait times often leads to frustration and anxiety. Deploying healthcare digital signage at entry and exit points that offer real-time queue updates can reduce anxiety and <a href=\\"https://www.digitalsignagetoday.com/blogs/top-5-benefits-of-digital-signage-in-health-care/\\" rel=\\"nofollow\\" target=\\"_blank\\">perceived wait times by 35%</a>. \\n\\nDigital signage in waiting rooms that display health tips and other trivia alleviates waiting room stress and educates patients. Meanwhile, touchless payment options at hospital pharmacies speed up the billing process and minimise queues.\\n\\n__Offer Personalised Care__\\n\\nBedside [tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") offer personalised care and provides important information such as medication, course of treatment, food menu and health status. \\n\\n__Enhance Internal Communications__\\n\\nHealthcare digital signage offers a simple and effective way for hospitals to streamline communications and ensure that messages like updated policies, emergency notifications, upcoming events and continuing education opportunities are widely distributed to staff, even across multiple campuses.\\n\\n### Transform Your Hospital with Scala Healthcare Solutions\\n\\nHealthcare digital signage helps hospitals to deliver seamless patient experiences and increase patient satisfaction. Self-service kiosks, digital displays with health-related news and updates, and wayfinding kiosks all work together to create a professional and well-connected persona for hospitals.\\n\\nScala provides effective and reliable healthcare digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. Find out more about [Scala healthcare solutions](https://www.scala.com/in/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") here.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>","in":"## Digital Healthcare Landscape in India\\n\\nIndia has emerged as one of the fastest-growing digital economies in the last few years, registering a <a href=\\"https://www.businesswire.com/news/home/20200221005363/en/Insights-into-the-Digital-Healthcare-Market-in-India-2019-to-2024---CAGR-of-27.41-Expected---ResearchAndMarkets.com\\" rel=\\"nofollow\\" target=\\"_blank\\">90% growth in terms of digital adoption index</a> from 2014 to 2017. The country’s healthcare sector has embraced digital transformation to achieve universal health coverage, improve healthcare quality and accessibility, and introduce preventive measures to halt the spread of diseases.\\n\\nIn 2018, the digital healthcare market in India stood at INR 116.61 billion, and is estimated to hit INR 485.43 billion by 2024. The digital healthcare market is segmented into tele-health, mobile-health (mHealth), electronic health records, remote diagnostics and healthcare analytics. The mHealth segment is estimated to dominate the market (with 40% share) by 2024, as the use of health & fitness apps and wearable devices continue to gain popularity by providing enhanced accessibility and convenience.\\n\\nAmid the ongoing pandemic, other major factors contributing to the growth of the digital healthcare market in India include: the increasing need for public safety, restricted movement orders, changing demands of patients and a heightened need to increase patient satisfaction.\\n\\n### Healthcare Digital Signage Essential for Modern Hospitals\\n\\nHealthcare digital signage plays a vital role as hospitals modernise and shift towards digital adoption. Healthcare digital signage provides a powerful visual communication tool for hospitals to engage their audience, elevate the patient and visitor experience, and optimise space.\\n\\nThe global healthcare digital signage market is expected to exhibit a <a href=\\"https://www.databridgemarketresearch.com/reports/global-digital-signage-in-healthcare-market\\" rel=\\"nofollow\\" target=\\"_blank\\">CAGR of 8.4% in 2021-2028</a>, as more healthcare providers seek digital signage solutions to help deliver a seamless and personalised patient experience.\\n\\nFor instance, the [Pantai Hospital Kuala Lumpur](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Hospital Digital Signage Casestudy\\") underwent a major renovation which included giving a modern, futuristic look to a new 12-storey building, and accommodating the growth in patients and hospital personnel. To enhance communication between staff and patients, and to creating an engaging environment for visitors, the hospital switched to digital signage, incorporating 45 displays throughout six different zones in the new wing, digital displays at lift areas, as well as a video wall and digital wayfinding solutions at the main lobby.\\n\\n### Key Benefits of Healthcare Digital Signage\\n\\nDigital signage is one of the most powerful marketing tools today. Ahead, we discuss the key [benefits of healthcare digital signage](https://www.scala.com/in/industries/healthcare/ \\"Healthcare Digital Signage\\") and outline how they help hospitals deliver a seamless and pleasant patient and visitor experience. \\n\\n__Create a Positive First Impression__\\n\\nEntering a hospital or treatment facility can be a nerve-wrecking experience. Display a warm welcome message on entrance digital screens and create a calming atmosphere by displaying tranquil imagery, music and videos at waiting areas. \\n\\n__Provide Digital Wayfinding__\\n\\nFinding your way around large hospitals can be physically and mentally straining. An interactive digital kiosk that offers wayfinding information guides patients and visitors to their desired destination quickly and easily, while informing them of nearby amenities such as cafeterias or taxi stands.\\n\\n![Hospital Wayfinder - Digital Wayfinding](//images.ctfassets.net/lx4pzcb22oh0/4CJOSoK1xqqykHZm4rMVNb/764a0eb93aba9fed15c664f28adeb902/Hospital_Wayfinder.jpg)\\n\\n__Reduce Wait Times__\\n\\nProlonged wait times often leads to frustration and anxiety. Deploying healthcare digital signage at entry and exit points that offer real-time queue updates can reduce anxiety and <a href=\\"https://www.digitalsignagetoday.com/blogs/top-5-benefits-of-digital-signage-in-health-care/\\" rel=\\"nofollow\\" target=\\"_blank\\">perceived wait times by 35%</a>. \\n\\nDigital signage in waiting rooms that display health tips and other trivia alleviates waiting room stress and educates patients. Meanwhile, touchless payment options at hospital pharmacies speed up the billing process and minimise queues.\\n\\n__Offer Personalised Care__\\n\\nBedside [tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") offer personalised care and provides important information such as medication, course of treatment, food menu and health status. \\n\\n__Enhance Internal Communications__\\n\\nHealthcare digital signage offers a simple and effective way for hospitals to streamline communications and ensure that messages like updated policies, emergency notifications, upcoming events and continuing education opportunities are widely distributed to staff, even across multiple campuses.\\n\\n### Transform Your Hospital with Scala Healthcare Solutions\\n\\nHealthcare digital signage helps hospitals to deliver seamless patient experiences and increase patient satisfaction. Self-service kiosks, digital displays with health-related news and updates, and wayfinding kiosks all work together to create a professional and well-connected persona for hospitals.\\n\\nScala provides effective and reliable healthcare digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. Find out more about [Scala healthcare solutions](https://www.scala.com/in/industries/healthcare/ \\"Healthcare Digital Signage Solutions\\") here.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6083VgWXiHYJEG8epPacsU"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4g28QrUBZBwVKaMw0mgDUp","type":"Entry","createdAt":"2021-06-25T03:28:48.657Z","updatedAt":"2022-01-17T04:43:35.179Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Asia-Pacific Managing Director Manish Kumar Awarded CEO of the Year at Le Fonti Awards"},"slug":{"en-US":"stratacache-asia-pacific-managing-director-manish-kumar-awarded-ceo-of-the-year-at-le-fonti-awards","ja":"stratacache-asia-pacific-managing-director-manish-kumar-awarded-ceo-of-the-year-at-le-fonti-awards"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"AyOhmEjahIq0lDmNZlHO5"}}},"startDate":{"en-US":"2021-06-25T12:00+08:00"},"type":{"en-US":"News"},"description":{"en-US":"Singapore — 28 June 2021 — STRATACACHE Asia-Pacific (APAC) Managing Director Manish Kumar has been awarded the prestigious __CEO of the Year – Leadership, Digital Signage Solutions Asia Pacific Award__, for outstanding leadership in the digital signage industry, at the 11th annual Le Fonti Awards International. The Le Fonti Awards is a world-leading accolade that recognizes organizations and individuals that demonstrate excellence in the fields of business innovation, leadership, technological achievement and employee engagement.\\n\\nManish was recognized for being an exemplary leader with notable experience in the Asia-Pacific market. A key driver in STRATACACHE APAC’s success, he oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market. In addition, this esteemed award also lauds his contribution as Vice President, Investments Asia-Pacific at STRATACACHE Capital. His sharp business acumen and ability to rightly identify key growth markets has enabled STRATACACHE APAC to be the most influential company in the sector.\\n\\nSTRATACACHE APAC’s phenomenal progress in the last two years — from the rapid expansion in APAC, to the significant growth in staff strength — are a testament to Manish’s effective leadership and management. A visionary, innovative and dynamic leader, he is passionate about elevating STRATACACHE’s presence in APAC and fortifying the brand as the pioneer and global leader in the digital signage industry.\\n\\nAmidst the global pandemic, Manish led his team to rethink the corporate strategy and reinvent the business model to remain relevant in the new normal. Today, STRATACACHE APAC has indeed overcome the storms and evolved to be a more innovative, resilient and nimble organisation.\\n\\nThe epitome of entrepreneurial flair, determination and discipline, Manish is an inspiring and fearless leader who walks the talk, embraces challenges, and constantly encourages his team to work together as a UNIFIED APAC to move forward in the phenomenal growth and success of STRATACACHE.\\n\\n“I am truly honoured and humbled to receive this coveted CEO of the Year award. It is an even greater honour to be placed in such distinguished ranks as those of the past winners, all of whom have been inspiring leaders in their respective industries. Thank you Le Fonti for this acknowledgement, which serves as an encouragement for me to continue on the path of excellence. My heartfelt thanks also go to my family for their unwavering support, and all my colleagues at STRATACACHE APAC and across the globe for their dedication and hard work, without which this achievement would not have been possible,” said Manish Kumar, Managing Director – APAC.\\n\\nLearn more about the Le Fonti Awards at <a href=\\"https://www.lefontiawards.com\\" rel=\\"nofollow\\" target=\\"_blank\\">www.lefontiawards.com</a>.\\n\\n__About STRATACACHE__\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results. \\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" target=\\"_blank\\">Blogs</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"A3m05KHkxClSpY9vNlylY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"wU3fh1HqdYrrv7gNE8IAr","type":"Entry","createdAt":"2022-01-12T09:30:38.840Z","updatedAt":"2022-01-12T10:07:25.233Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Optimise Retail Stores with Walkbase Retail Solutions"},"slug":{"en-US":"optimise-retail-stores-with-walkbase-retail-solutions","ja":"optimise-retail-stores-with-walkbase-retail-solutions"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7FZunlDV3Cy3SEHTYu24wR"}}},"startDate":{"en-US":"2022-01-12T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"## APAC Retail Analytics Market Outlook\\n\\nAmidst the current uncertain economic climate, there is a critical need for retailers to monetize their data and unlock valuable insights needed to adapt to rapidly changing customer preferences, re-engage with customers and future-proof their business.\\n\\n![Walkbase Retail Solutions](//images.ctfassets.net/lx4pzcb22oh0/62rzxAsA2PfncISjfNkZnK/67ca21145e3e272160bef0227c281e60/IMG_0244.gif)\\n\\nRetail analytics provide retailers with useful insights into user behaviour and shopping trends and patterns, helping them drive better merchandising strategies to influence purchase behaviour, improve customer service and boost sales. \\n\\n<a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-analytics-market-industry\\" rel=\\"nofollow\\" target=\\"_blank\\">The Asia Pacific Retail Analytics</a> market is expected to grow from 2021 to 2026 with a CAGR of 23%, with rising income levels, heightened spending on data and analytics, and increasing demand for automated retail-based services expected to stimulate this market in the region. Secondary factors fuelling market growth are the increasing adoption of IoT devices and the growing user base of smartphones and the Internet.\\n\\n### Leading Global Brands Leverage Retail Analytics\\n\\n<a href=\\"https://www.businesswire.com/news/home/20191010005722/en/Retail-Analytics-Market-Global-Drivers-Trends-Forecast\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> has deployed video analytics technology to monitor customer behaviour in real time. The brand uses AXIS cameras to track customers and their movements in the store. This helps the brand to plan a cohesive marketing strategy based on the results.  \\n\\nIn May 2021, <a href=\\"https://insidebigdata.com/2021/05/24/walmart-innovates-at-the-retail-edge-with-ai/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walmart</a> implemented the RetailAI® Fresh solution in select stores in China, which uses artificial intelligence to automate the recognition of fresh produce products when customers put them on self-service scales. This novel solution streamlines the self-service shopping experience and helps customers save time, all while lowering Walmart’s operational costs.\\n\\n### Walkbase TREQ Provides an Unprecedented, Data-driven View of the In-store Customer Journey\\n\\n[__Walkbase TREQ__](https://www.walkbase.com/treq-solutions/) - the latest retail Walkbase solution, offers businesses a comprehensive solution for capturing and analysing data from all consumer interactions in retail stores, restaurants, financial institutions, transportation hubs and more.\\n\\nWalkbase TREQ consists of four components that measure a consumer’s specific movements throughout the physical space, using strategically placed sensors to accurately analyse movements with accuracy within one meter. This data provides marketing and innovation teams meaningful insights to help them introduce impactful changes that will optimise sales and communication.\\n\\n### Key Components and Benefits of Walkbase TREQ\\n\\n- __Walkbase Occupancy: Real-time occupancy management and COVID-safety compliance__\\n\\nHigh accuracy, 3D sensors are installed at the entrances/exits of retail stores to track footfall and ensure that only the permitted number of shoppers are allowed in the store. Email and push notifications are sent to staff to alert them when stores are close to capacity thresholds.\\n\\nWith real-time tracking, retailers can reallocate staff from entrance/exit counting roles to meaningful store operations and customer service tasks during peak periods.\\n\\n- __Walkbase Queue Analytics: Minimise queues and improve the customer experience__\\n\\n![Walkbase Analytics solutions](//images.ctfassets.net/lx4pzcb22oh0/7MMnH0OPk9MBvK3gKfxLL7/14df3bb174744435206bdcb89c3d47c2/IMG_0245.png)\\n\\nTrack the customer checkout journey in detail and in real time, using sensors and 3D cameras. Minimise queue times, increase customer satisfaction and improve operational efficiency and staffing.\\n\\n- __Walkbase Merchandising: Improve sales with better merchandising strategies__\\n\\nAnalyse customer behaviour at high-value demonstrations and end caps using sensors and asset tags. Implement effective merchandising strategies by making data-driven decisions on product assortment, placement, and promotions.\\n\\n![Walkbase Solutions](//images.ctfassets.net/lx4pzcb22oh0/l5r6JoClgAaWEwVV7nqHo/1513a38eb0fa106f5aeb00ca74a39dc7/IMG_0246.jpg)\\n\\n- __Walkbase Traffic: Increase conversions by optimising pathing and dwell time__ \\n\\nAccurately track the movement and location of shopping carts to analyse cart utilisation and shopping behaviour. Deliver cost effective, precise and scalable asset-location monitoring services to reduce theft. In addition, optimise staffing by monitoring staff movement in relation to customer flows.\\n\\n### Global Brands Trust Walkbase Retail Solutions\\n\\nGlobal fashion and beauty brand TopShop has used Walkbase sensors to gather analytics on customer in-store navigation and behaviour through customers’ mobile devices. By correlating this with POS data, TopShop was able to derive real-time conversion ratios from each fitting room. They then deployed new fitting room technologies and increased staffing to optimise the shopping experience and drive sales.\\n\\nIn Australia, [Woolworths used Walkbase](https://www.scala.com/sg/news/walkbase/) TREQ to offer a safer shopping experience during last year’s Christmas rush. By keeping the staff members informed about the number of customers in-store, Woolworths was able to ensure the safety and security of customers while planning deployment of their staff. \\n\\n### Enhance Your Store with Walkbase Retail Solutions\\n\\nWalkbase provides retail digital signage solutions to effectively capture and convert in-store customer behaviour into measurable data, enabling retailers to optimise store layouts, marketing spend and staffing allocation.\\n\\nEnhance your retail store, build memorable customer experiences, drive revenue and increase operational efficiency with [Walkbase retail solutions](https://www.walkbase.com/treq-solutions/) today.\\n\\n<p>-</p>\\n\\n__About the Author__\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1jgn0rA0hci0pRsPtmshld"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6RmDhg6VDUuEQX8HYZOS6t","type":"Entry","createdAt":"2021-11-30T12:11:17.729Z","updatedAt":"2021-12-29T07:14:43.717Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"What is Digital Signage? Find Out How It Can Benefit You Today"},"slug":{"en-US":"what-is-digital-signage-find-out-how-it-can-benefit-you-today","ja":"what-is-digital-signage-find-out-how-it-can-benefit-you-today"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1zzzIemn0fIYNUZNvKILN7"}}},"startDate":{"en-US":"2021-11-30T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"## Overview of the Global Digital Signage Market\\n\\nThe global digital signage market size is projected to grow from US$17.23 billion in 2018 to US$32.12 billion by 2026, with a CAGR of 8.1% from 2019 to 2026. \\n\\nAmong products, kiosks are expected to witness the highest growth with a CAGR of 9.9%. In terms of location, outdoor digital signage is expected to grow at a CAGR of 9.7% and exceed demand for indoor digital signage during the forecast period. (Allied Market Research, 2020).\\n\\n<a href=\\"https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia Pacific</a> is projected to emerge as the largest digital signage market in 2026.\\n\\n### Three key factors fuel growth of the APAC digital signage industry\\n\\n- Increasing adoption of digital and next-generation technologies\\n- Infrastructure developments in China, South Korea and India\\n- Growth of retail, banking and transportation industries\\n\\n## What is Digital Signage?\\n\\n### Components of a Digital Signage Network\\n\\n[Digital signage](https://www.scala.com/au/ \\"Digital Signage\\") is an electronic sign used to convey information to customers. It uses an LCD, LED, or projection screen to display eye-catching visuals and messages.\\n\\nBusinesses across industries leverage digital signage to propel their marketing, enhance the customer experience and increase audience engagement.\\n\\nThe three key elements of digital signage are:\\n\\n- __Hardware —__ Hardware refers to the physical aspects necessary to display brand messaging and captivate attention. An ensemble of digital screens, mounting materials, media players and the necessary wiring is used to deploy digital signage.\\n\\n- __Software —__ Software is the digital infrastructure facilitating the deployment, management and analysis of content and design on digital screens. \\n\\n- __Content Management System —__ A computer application that enables customization, scheduling, monitoring and deployment of content across a network of digital displays.\\n\\n## 6 Benefits of Digital Signage \\n\\nThe rising adoption of digital signage in the last few years is driven by its capabilities and inimitable advantages.\\n\\nHere are several consistent benefits of digital signage. \\n\\n- __Enhance Customer Experience —__ Digital signage reshapes customer experiences by delivering unique, interactive and personalised experiences — without requiring physical touch. Digital signage also supports an omnichannel experience.\\n\\n![Digital Signage for Showroom](//images.contentful.com/lx4pzcb22oh0/XtmduWUyOKz5a51plJGXK/6206560e180feb806ff23dd17035fa8e/Facade1.jpg)\\n\\n- __Improve Communication —__ Digital signage featuring high-definition visuals and crisp messaging attracts attention instantly and promotes brand recall. In fact, 63% of people reported that digital signage catches their attention.\\n\\n- __Decrease Perceived Waiting Times —__ Use of self-checkout kiosks, contactless payments and infotainment on digital screens help to entertain customers while they are waiting. Digital signage reduces the perceived wait time at checkouts by as much as <a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">35%</a>.\\n\\n![Interactive Digital Screens Cosmatics](//images.contentful.com/lx4pzcb22oh0/36K37SkPeeTuMXLGqt2fub/84210d56af99b890d3a55d80deb7aeb0/Digital-Screens-Cosmetics.jpg)\\n\\n- __Increase Customer Engagement —__ Interactive digital screens promote self-guided product or service discovery and increases engagement. They also provide valuable product information and accelerate the purchase decision.\\n\\n- __Boost Revenue —__ Strategically placed digital signage displays featuring beautiful product visuals stimulate purchase desire and enable cross-selling/upselling to drive revenue. Research shows that digital signage adds an upswing in overall sales volume by 31.8%.\\n\\n- __Easy Centralised Management —__ Businesses can easily update prices or promotional messages remotely, and in real-time. A central content management system enables users to manage and schedule mass communication across multiple screens in different locations.\\n\\n## Digital Signage Use Cases\\n\\nMany global brands across various industries have capitalised on digital signage to elevate the customer experience, build a strong brand image and increase customer satisfaction.\\n\\n[Region Hovedstaden, the Danish regional government authority](https://www.scala.com/au/casestudies/scala-drives-healthcare-info-tv-for-danish-capital-region/ \\"Digital Signage Case-study\\"), responsible for healthcare in the capital region of Copenhagen, has deployed more than 500 screens across 20 medical facilities in the region, to ensure that relevant national, regional, facility and department-level medical information destined to the public reach patients in each waiting area. \\n\\nThe information on screen includes preventive healthcare measures, clinic hotline numbers, accident prevention measures, hygiene and patient rights information. Waiting times are updated in a scroll text that runs along the bottom of the screen.\\n\\n[Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), created an impressive “Virtual Fitness Experience”, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. An LED video wall was deployed to provide an immersive fitness experience. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience.\\n\\nLeading retail brands have leveraged digital signage to create a “phygital” environment and offer an unparalleled shopping experience for customers.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its fitting rooms to track which items a shopper has brought into the fitting room. The RFID technology in the mirror combines this with product data — like available sizes, alternative colours, etc. It also offers product recommendations.\\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store to provide a safe and seamless shopping experience.\\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> uses the power of data analytics augmented reality (AR) and artificial intelligence (AI) to become a digital trailblazer. The Sephora mobile application offers a virtual lipstick assistant with rewards and promotions for customers, as well as interactive tools that enable users to experiment with the latest makeup trends and share photos with instant social sharing buttons.\\n\\n### Global Brands Trust Scala \\n\\nScala is a global leader in the digital signage industry and offers innovative digital signage and marketing technology solutions. Many global brands in diverse industries (i.e. retail, QSR, healthcare, banking etc.) have leveraged Scala digital signage solutions to transform their customer experiences. Read our successful case studies [here](https://www.scala.com/au/casestudies/ \\"Scala Digital Signage Case-studies\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","en-US":"## Overview of the Global Digital Signage Market\\n\\nThe global digital signage market size is projected to grow from US$17.23 billion in 2018 to US$32.12 billion by 2026, with a CAGR of 8.1% from 2019 to 2026. \\n\\nAmong products, kiosks are expected to witness the highest growth with a CAGR of 9.9%. In terms of location, outdoor digital signage is expected to grow at a CAGR of 9.7% and exceed demand for indoor digital signage during the forecast period. (Allied Market Research, 2020).\\n\\n<a href=\\"https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia Pacific</a> is projected to emerge as the largest digital signage market in 2026.\\n\\n### Three key factors fuel growth of the APAC digital signage industry\\n\\n- Increasing adoption of digital and next-generation technologies\\n- Infrastructure developments in China, South Korea and India\\n- Growth of retail, banking and transportation industries\\n\\n## What is Digital Signage?\\n\\n### Components of a Digital Signage Network\\n\\n[Digital signage](https://www.scala.com/sg/ \\"Digital Signage\\") is an electronic sign used to convey information to customers. It uses an LCD, LED, or projection screen to display eye-catching visuals and messages.\\n\\nBusinesses across industries leverage digital signage to propel their marketing, enhance the customer experience and increase audience engagement.\\n\\nThe three key elements of digital signage are:\\n\\n- __Hardware —__ Hardware refers to the physical aspects necessary to display brand messaging and captivate attention. An ensemble of digital screens, mounting materials, media players and the necessary wiring is used to deploy digital signage.\\n\\n- __Software —__ Software is the digital infrastructure facilitating the deployment, management and analysis of content and design on digital screens. \\n\\n- __Content Management System —__ A computer application that enables customization, scheduling, monitoring and deployment of content across a network of digital displays.\\n\\n## 6 Benefits of Digital Signage \\n\\nThe rising adoption of digital signage in the last few years is driven by its capabilities and inimitable advantages.\\n\\nHere are several consistent benefits of digital signage. \\n\\n- __Enhance Customer Experience —__ Digital signage reshapes customer experiences by delivering unique, interactive and personalised experiences — without requiring physical touch. Digital signage also supports an omnichannel experience.\\n\\n![Digital Signage for Showroom](//images.contentful.com/lx4pzcb22oh0/XtmduWUyOKz5a51plJGXK/6206560e180feb806ff23dd17035fa8e/Facade1.jpg)\\n\\n- __Improve Communication —__ Digital signage featuring high-definition visuals and crisp messaging attracts attention instantly and promotes brand recall. In fact, 63% of people reported that digital signage catches their attention.\\n\\n- __Decrease Perceived Waiting Times —__ Use of self-checkout kiosks, contactless payments and infotainment on digital screens help to entertain customers while they are waiting. Digital signage reduces the perceived wait time at checkouts by as much as <a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">35%</a>.\\n\\n![Interactive Digital Screens Cosmatics](//images.contentful.com/lx4pzcb22oh0/36K37SkPeeTuMXLGqt2fub/84210d56af99b890d3a55d80deb7aeb0/Digital-Screens-Cosmetics.jpg)\\n\\n- __Increase Customer Engagement —__ Interactive digital screens promote self-guided product or service discovery and increases engagement. They also provide valuable product information and accelerate the purchase decision.\\n\\n- __Boost Revenue —__ Strategically placed digital signage displays featuring beautiful product visuals stimulate purchase desire and enable cross-selling/upselling to drive revenue. Research shows that digital signage adds an upswing in overall sales volume by 31.8%.\\n\\n- __Easy Centralised Management —__ Businesses can easily update prices or promotional messages remotely, and in real-time. A central content management system enables users to manage and schedule mass communication across multiple screens in different locations.\\n\\n## Digital Signage Use Cases\\n\\nMany global brands across various industries have capitalised on digital signage to elevate the customer experience, build a strong brand image and increase customer satisfaction.\\n\\n[Region Hovedstaden, the Danish regional government authority](https://www.scala.com/sg/casestudies/scala-drives-healthcare-info-tv-for-danish-capital-region/ \\"Digital Signage Case-study\\"), responsible for healthcare in the capital region of Copenhagen, has deployed more than 500 screens across 20 medical facilities in the region, to ensure that relevant national, regional, facility and department-level medical information destined to the public reach patients in each waiting area. \\n\\nThe information on screen includes preventive healthcare measures, clinic hotline numbers, accident prevention measures, hygiene and patient rights information. Waiting times are updated in a scroll text that runs along the bottom of the screen.\\n\\n[Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), created an impressive “Virtual Fitness Experience”, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. An LED video wall was deployed to provide an immersive fitness experience. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience.\\n\\nLeading retail brands have leveraged digital signage to create a “phygital” environment and offer an unparalleled shopping experience for customers.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its fitting rooms to track which items a shopper has brought into the fitting room. The RFID technology in the mirror combines this with product data — like available sizes, alternative colours, etc. It also offers product recommendations.\\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store to provide a safe and seamless shopping experience.\\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> uses the power of data analytics augmented reality (AR) and artificial intelligence (AI) to become a digital trailblazer. The Sephora mobile application offers a virtual lipstick assistant with rewards and promotions for customers, as well as interactive tools that enable users to experiment with the latest makeup trends and share photos with instant social sharing buttons.\\n\\n### Global Brands Trust Scala \\n\\nScala is a global leader in the digital signage industry and offers innovative digital signage and marketing technology solutions. Many global brands in diverse industries (i.e. retail, QSR, healthcare, banking etc.) have leveraged Scala digital signage solutions to transform their customer experiences. Read our successful case studies [here](https://www.scala.com/sg/casestudies/ \\"Scala Digital Signage Case-studies\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"## Overview of the Global Digital Signage Market\\n\\nThe global digital signage market size is projected to grow from US$17.23 billion in 2018 to US$32.12 billion by 2026, with a CAGR of 8.1% from 2019 to 2026. \\n\\nAmong products, kiosks are expected to witness the highest growth with a CAGR of 9.9%. In terms of location, outdoor digital signage is expected to grow at a CAGR of 9.7% and exceed demand for indoor digital signage during the forecast period. (Allied Market Research, 2020).\\n\\n<a href=\\"https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia Pacific</a> is projected to emerge as the largest digital signage market in 2026.\\n\\n### Three key factors fuel growth of the APAC digital signage industry\\n\\n- Increasing adoption of digital and next-generation technologies\\n- Infrastructure developments in China, South Korea and India\\n- Growth of retail, banking and transportation industries\\n\\n## What is Digital Signage?\\n\\n### Components of a Digital Signage Network\\n\\n[Digital signage](https://www.scala.com/in/ \\"Digital Signage\\") is an electronic sign used to convey information to customers. It uses an LCD, LED, or projection screen to display eye-catching visuals and messages.\\n\\nBusinesses across industries leverage digital signage to propel their marketing, enhance the customer experience and increase audience engagement.\\n\\nThe three key elements of digital signage are:\\n\\n- __Hardware —__ Hardware refers to the physical aspects necessary to display brand messaging and captivate attention. An ensemble of digital screens, mounting materials, media players and the necessary wiring is used to deploy digital signage.\\n\\n- __Software —__ Software is the digital infrastructure facilitating the deployment, management and analysis of content and design on digital screens. \\n\\n- __Content Management System —__ A computer application that enables customization, scheduling, monitoring and deployment of content across a network of digital displays.\\n\\n## 6 Benefits of Digital Signage \\n\\nThe rising adoption of digital signage in the last few years is driven by its capabilities and inimitable advantages.\\n\\nHere are several consistent benefits of digital signage. \\n\\n- __Enhance Customer Experience —__ Digital signage reshapes customer experiences by delivering unique, interactive and personalised experiences — without requiring physical touch. Digital signage also supports an omnichannel experience.\\n\\n![Digital Signage for Showroom](//images.contentful.com/lx4pzcb22oh0/XtmduWUyOKz5a51plJGXK/6206560e180feb806ff23dd17035fa8e/Facade1.jpg)\\n\\n- __Improve Communication —__ Digital signage featuring high-definition visuals and crisp messaging attracts attention instantly and promotes brand recall. In fact, 63% of people reported that digital signage catches their attention.\\n\\n- __Decrease Perceived Waiting Times —__ Use of self-checkout kiosks, contactless payments and infotainment on digital screens help to entertain customers while they are waiting. Digital signage reduces the perceived wait time at checkouts by as much as <a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">35%</a>.\\n\\n![Interactive Digital Screens Cosmatics](//images.contentful.com/lx4pzcb22oh0/36K37SkPeeTuMXLGqt2fub/84210d56af99b890d3a55d80deb7aeb0/Digital-Screens-Cosmetics.jpg)\\n\\n- __Increase Customer Engagement —__ Interactive digital screens promote self-guided product or service discovery and increases engagement. They also provide valuable product information and accelerate the purchase decision.\\n\\n- __Boost Revenue —__ Strategically placed digital signage displays featuring beautiful product visuals stimulate purchase desire and enable cross-selling/upselling to drive revenue. Research shows that digital signage adds an upswing in overall sales volume by 31.8%.\\n\\n- __Easy Centralised Management —__ Businesses can easily update prices or promotional messages remotely, and in real-time. A central content management system enables users to manage and schedule mass communication across multiple screens in different locations.\\n\\n## Digital Signage Use Cases\\n\\nMany global brands across various industries have capitalised on digital signage to elevate the customer experience, build a strong brand image and increase customer satisfaction.\\n\\n[Region Hovedstaden, the Danish regional government authority](https://www.scala.com/in/casestudies/scala-drives-healthcare-info-tv-for-danish-capital-region/ \\"Digital Signage Case-study\\"), responsible for healthcare in the capital region of Copenhagen, has deployed more than 500 screens across 20 medical facilities in the region, to ensure that relevant national, regional, facility and department-level medical information destined to the public reach patients in each waiting area. \\n\\nThe information on screen includes preventive healthcare measures, clinic hotline numbers, accident prevention measures, hygiene and patient rights information. Waiting times are updated in a scroll text that runs along the bottom of the screen.\\n\\n[Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/in/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), created an impressive “Virtual Fitness Experience”, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. An LED video wall was deployed to provide an immersive fitness experience. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience.\\n\\nLeading retail brands have leveraged digital signage to create a “phygital” environment and offer an unparalleled shopping experience for customers.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its fitting rooms to track which items a shopper has brought into the fitting room. The RFID technology in the mirror combines this with product data — like available sizes, alternative colours, etc. It also offers product recommendations.\\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store to provide a safe and seamless shopping experience.\\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> uses the power of data analytics augmented reality (AR) and artificial intelligence (AI) to become a digital trailblazer. The Sephora mobile application offers a virtual lipstick assistant with rewards and promotions for customers, as well as interactive tools that enable users to experiment with the latest makeup trends and share photos with instant social sharing buttons.\\n\\n### Global Brands Trust Scala \\n\\nScala is a global leader in the digital signage industry and offers innovative digital signage and marketing technology solutions. Many global brands in diverse industries (i.e. retail, QSR, healthcare, banking etc.) have leveraged Scala digital signage solutions to transform their customer experiences. Read our successful case studies [here](https://www.scala.com/in/casestudies/ \\"Scala Digital Signage Case-studies\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","ja":"## Overview of the Global Digital Signage Market\\n\\nThe global digital signage market size is projected to grow from US$17.23 billion in 2018 to US$32.12 billion by 2026, with a CAGR of 8.1% from 2019 to 2026. \\n\\nAmong products, kiosks are expected to witness the highest growth with a CAGR of 9.9%. In terms of location, outdoor digital signage is expected to grow at a CAGR of 9.7% and exceed demand for indoor digital signage during the forecast period. (Allied Market Research, 2020).\\n\\n<a href=\\"https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia Pacific</a> is projected to emerge as the largest digital signage market in 2026.\\n\\n### Three key factors fuel growth of the APAC digital signage industry\\n\\n- Increasing adoption of digital and next-generation technologies\\n- Infrastructure developments in China, South Korea and India\\n- Growth of retail, banking and transportation industries\\n\\n## What is Digital Signage?\\n\\n### Components of a Digital Signage Network\\n\\n[Digital signage](https://www.scala.com/jp/ \\"Digital Signage\\") is an electronic sign used to convey information to customers. It uses an LCD, LED, or projection screen to display eye-catching visuals and messages.\\n\\nBusinesses across industries leverage digital signage to propel their marketing, enhance the customer experience and increase audience engagement.\\n\\nThe three key elements of digital signage are:\\n\\n- __Hardware —__ Hardware refers to the physical aspects necessary to display brand messaging and captivate attention. An ensemble of digital screens, mounting materials, media players and the necessary wiring is used to deploy digital signage.\\n\\n- __Software —__ Software is the digital infrastructure facilitating the deployment, management and analysis of content and design on digital screens. \\n\\n- __Content Management System —__ A computer application that enables customization, scheduling, monitoring and deployment of content across a network of digital displays.\\n\\n## 6 Benefits of Digital Signage \\n\\nThe rising adoption of digital signage in the last few years is driven by its capabilities and inimitable advantages.\\n\\nHere are several consistent benefits of digital signage. \\n\\n- __Enhance Customer Experience —__ Digital signage reshapes customer experiences by delivering unique, interactive and personalised experiences — without requiring physical touch. Digital signage also supports an omnichannel experience.\\n\\n![Digital Signage for Showroom](//images.contentful.com/lx4pzcb22oh0/XtmduWUyOKz5a51plJGXK/6206560e180feb806ff23dd17035fa8e/Facade1.jpg)\\n\\n- __Improve Communication —__ Digital signage featuring high-definition visuals and crisp messaging attracts attention instantly and promotes brand recall. In fact, 63% of people reported that digital signage catches their attention.\\n\\n- __Decrease Perceived Waiting Times —__ Use of self-checkout kiosks, contactless payments and infotainment on digital screens help to entertain customers while they are waiting. Digital signage reduces the perceived wait time at checkouts by as much as <a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">35%</a>.\\n\\n![Interactive Digital Screens Cosmatics](//images.contentful.com/lx4pzcb22oh0/36K37SkPeeTuMXLGqt2fub/84210d56af99b890d3a55d80deb7aeb0/Digital-Screens-Cosmetics.jpg)\\n\\n- __Increase Customer Engagement —__ Interactive digital screens promote self-guided product or service discovery and increases engagement. They also provide valuable product information and accelerate the purchase decision.\\n\\n- __Boost Revenue —__ Strategically placed digital signage displays featuring beautiful product visuals stimulate purchase desire and enable cross-selling/upselling to drive revenue. Research shows that digital signage adds an upswing in overall sales volume by 31.8%.\\n\\n- __Easy Centralised Management —__ Businesses can easily update prices or promotional messages remotely, and in real-time. A central content management system enables users to manage and schedule mass communication across multiple screens in different locations.\\n\\n## Digital Signage Use Cases\\n\\nMany global brands across various industries have capitalised on digital signage to elevate the customer experience, build a strong brand image and increase customer satisfaction.\\n\\n[Region Hovedstaden, the Danish regional government authority](https://www.scala.com/jp/casestudies/scala-drives-healthcare-info-tv-for-danish-capital-region/ \\"Digital Signage Case-study\\"), responsible for healthcare in the capital region of Copenhagen, has deployed more than 500 screens across 20 medical facilities in the region, to ensure that relevant national, regional, facility and department-level medical information destined to the public reach patients in each waiting area. \\n\\nThe information on screen includes preventive healthcare measures, clinic hotline numbers, accident prevention measures, hygiene and patient rights information. Waiting times are updated in a scroll text that runs along the bottom of the screen.\\n\\n[Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/jp/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), created an impressive “Virtual Fitness Experience”, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. An LED video wall was deployed to provide an immersive fitness experience. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience.\\n\\nLeading retail brands have leveraged digital signage to create a “phygital” environment and offer an unparalleled shopping experience for customers.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its fitting rooms to track which items a shopper has brought into the fitting room. The RFID technology in the mirror combines this with product data — like available sizes, alternative colours, etc. It also offers product recommendations.\\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store to provide a safe and seamless shopping experience.\\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> uses the power of data analytics augmented reality (AR) and artificial intelligence (AI) to become a digital trailblazer. The Sephora mobile application offers a virtual lipstick assistant with rewards and promotions for customers, as well as interactive tools that enable users to experiment with the latest makeup trends and share photos with instant social sharing buttons.\\n\\n### Global Brands Trust Scala \\n\\nScala is a global leader in the digital signage industry and offers innovative digital signage and marketing technology solutions. Many global brands in diverse industries (i.e. retail, QSR, healthcare, banking etc.) have leveraged Scala digital signage solutions to transform their customer experiences. Read our successful case studies [here](https://www.scala.com/jp/casestudies/ \\"Scala Digital Signage Case-studies\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","sg":"## Overview of the Global Digital Signage Market\\n\\nThe global digital signage market size is projected to grow from US$17.23 billion in 2018 to US$32.12 billion by 2026, with a CAGR of 8.1% from 2019 to 2026. \\n\\nAmong products, kiosks are expected to witness the highest growth with a CAGR of 9.9%. In terms of location, outdoor digital signage is expected to grow at a CAGR of 9.7% and exceed demand for indoor digital signage during the forecast period. (Allied Market Research, 2020).\\n\\n<a href=\\"https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Asia Pacific</a> is projected to emerge as the largest digital signage market in 2026.\\n\\n### Three key factors fuel growth of the APAC digital signage industry\\n\\n- Increasing adoption of digital and next-generation technologies\\n- Infrastructure developments in China, South Korea and India\\n- Growth of retail, banking and transportation industries\\n\\n## What is Digital Signage?\\n\\n### Components of a Digital Signage Network\\n\\n[Digital signage](https://www.scala.com/sg/ \\"Digital Signage\\") is an electronic sign used to convey information to customers. It uses an LCD, LED, or projection screen to display eye-catching visuals and messages.\\n\\nBusinesses across industries leverage digital signage to propel their marketing, enhance the customer experience and increase audience engagement.\\n\\nThe three key elements of digital signage are:\\n\\n- __Hardware —__ Hardware refers to the physical aspects necessary to display brand messaging and captivate attention. An ensemble of digital screens, mounting materials, media players and the necessary wiring is used to deploy digital signage.\\n\\n- __Software —__ Software is the digital infrastructure facilitating the deployment, management and analysis of content and design on digital screens. \\n\\n- __Content Management System —__ A computer application that enables customization, scheduling, monitoring and deployment of content across a network of digital displays.\\n\\n## 6 Benefits of Digital Signage \\n\\nThe rising adoption of digital signage in the last few years is driven by its capabilities and inimitable advantages.\\n\\nHere are several consistent benefits of digital signage. \\n\\n- __Enhance Customer Experience —__ Digital signage reshapes customer experiences by delivering unique, interactive and personalised experiences — without requiring physical touch. Digital signage also supports an omnichannel experience.\\n\\n![Digital Signage for Showroom](//images.contentful.com/lx4pzcb22oh0/XtmduWUyOKz5a51plJGXK/6206560e180feb806ff23dd17035fa8e/Facade1.jpg)\\n\\n- __Improve Communication —__ Digital signage featuring high-definition visuals and crisp messaging attracts attention instantly and promotes brand recall. In fact, 63% of people reported that digital signage catches their attention.\\n\\n- __Decrease Perceived Waiting Times —__ Use of self-checkout kiosks, contactless payments and infotainment on digital screens help to entertain customers while they are waiting. Digital signage reduces the perceived wait time at checkouts by as much as <a href=\\"https://www.digitalsignagetoday.com/blogs/how-digital-signage-reduces-perceived-wait-times/\\" rel=\\"nofollow\\" target=\\"_blank\\">35%</a>.\\n\\n![Interactive Digital Screens Cosmatics](//images.contentful.com/lx4pzcb22oh0/36K37SkPeeTuMXLGqt2fub/84210d56af99b890d3a55d80deb7aeb0/Digital-Screens-Cosmetics.jpg)\\n\\n- __Increase Customer Engagement —__ Interactive digital screens promote self-guided product or service discovery and increases engagement. They also provide valuable product information and accelerate the purchase decision.\\n\\n- __Boost Revenue —__ Strategically placed digital signage displays featuring beautiful product visuals stimulate purchase desire and enable cross-selling/upselling to drive revenue. Research shows that digital signage adds an upswing in overall sales volume by 31.8%.\\n\\n- __Easy Centralised Management —__ Businesses can easily update prices or promotional messages remotely, and in real-time. A central content management system enables users to manage and schedule mass communication across multiple screens in different locations.\\n\\n## Digital Signage Use Cases\\n\\nMany global brands across various industries have capitalised on digital signage to elevate the customer experience, build a strong brand image and increase customer satisfaction.\\n\\n[Region Hovedstaden, the Danish regional government authority](https://www.scala.com/sg/casestudies/scala-drives-healthcare-info-tv-for-danish-capital-region/ \\"Digital Signage Case-study\\"), responsible for healthcare in the capital region of Copenhagen, has deployed more than 500 screens across 20 medical facilities in the region, to ensure that relevant national, regional, facility and department-level medical information destined to the public reach patients in each waiting area. \\n\\nThe information on screen includes preventive healthcare measures, clinic hotline numbers, accident prevention measures, hygiene and patient rights information. Waiting times are updated in a scroll text that runs along the bottom of the screen.\\n\\n[Basic-Fit, the largest budget fitness club chain in Europe](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/), created an impressive “Virtual Fitness Experience”, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. An LED video wall was deployed to provide an immersive fitness experience. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience.\\n\\nLeading retail brands have leveraged digital signage to create a “phygital” environment and offer an unparalleled shopping experience for customers.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its fitting rooms to track which items a shopper has brought into the fitting room. The RFID technology in the mirror combines this with product data — like available sizes, alternative colours, etc. It also offers product recommendations.\\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store to provide a safe and seamless shopping experience.\\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> uses the power of data analytics augmented reality (AR) and artificial intelligence (AI) to become a digital trailblazer. The Sephora mobile application offers a virtual lipstick assistant with rewards and promotions for customers, as well as interactive tools that enable users to experiment with the latest makeup trends and share photos with instant social sharing buttons.\\n\\n### Global Brands Trust Scala \\n\\nScala is a global leader in the digital signage industry and offers innovative digital signage and marketing technology solutions. Many global brands in diverse industries (i.e. retail, QSR, healthcare, banking etc.) have leveraged Scala digital signage solutions to transform their customer experiences. Read our successful case studies [here](https://www.scala.com/sg/casestudies/ \\"Scala Digital Signage Case-studies\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7o2Eh7XyCbFzys5gAwZMwk"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6qCnm1d54Jlz74dVShdv7o","type":"Entry","createdAt":"2021-12-22T12:05:50.277Z","updatedAt":"2021-12-23T06:23:13.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Wrap on Paper"},"slug":{"en-US":"a-wrap-on-paper","ja":"a-wrap-on-paper"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2FF2uOBdDqT8iuWiwGEE3R"}}},"startDate":{"en-US":"2021-12-22T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"The Cremins Christmas tree is now up and the presents about to be wrapped. Cards have been dropped from the letterbox to the doormat with well wishes from far and wide and hopes that we’ll be able to see each other over the break or in the coming year. The news may be full of warnings and cautions but I remain careful yet optimistic. \\n\\nLast year I wrote about the paper QR codes stuck in store windows as part of the UK’s Covid monitoring efforts. As restrictions have lifted those QR codes have been removed but many have been replaced in the last couple of weeks with new paper signs reminding shoppers to wear their masks. These paper signs, tacked up with tape in windows or mounted in a temporary stand in the store entrances, join the hardcopy signage in many shop window displays — displays that will be binned as Christmas gift shopping gives way to Boxing Day sales and New Year promotional campaigns.\\n\\nI think it is (warning, pun incoming) time to call a wrap on paper signage. As someone who works with digital solutions, I am biased but I feel paper signage is just so limited compared to what is possible with digital. Digital signs featuring moving images better serve the public grabbing the attention of passersby to communicate promotions, product offering as well as safety measures such as wearing masks. \\n\\nDigital signage is also just so versatile with the ability to communicate many messages across a trading day or season. As I open another door on my vegan chocolate advent calendar (I decided against the Chanel No.5 one), I think about the ways in which digital signage can offer something similar for retail customers. In-store screens can reveal a new promotion each day in December and, with touch screen technology, customers can reveal the daily deal much like they open a door on their advent calendar. On-screen messaging could also work in conjunction with shoppers’ personal devices, possibly with street-facing QR codes. This type of daily promotional campaigns are all but impossible with hard copy assets.  \\n\\nDigital also allows brands to roll out campaigns based around news stories or external stimuli such as the weather or anonymous customer data. Using AI and automated systems, promotions can change to highlight those products likely to be most relevant to customers at the time. The ability to create and display a variety of promotions also allows for A/B testing on marketing messages or for one product to be sold in a variety of ways: ‘A perfect gift for her’/ ‘treat yourself this year’. Using technology such as shelf-edge signage, numerous products can be sold from one end of bay display or aisle, each with their own messaging.\\n\\nThe versatility of a digital signage solution also reduces waste - both in terms of staff time and the actual promotional collateral itself. With a digital display solution, a multitude of creative campaigns can be scheduled and run without filling the bins with old signage. The flexibility of digital also means that not only different campaigns can be run but also different safety messages shown and if needed. The network can be adapted and broadened to incorporate new operational needs such as occupancy management systems or legislative requirements such as the new HFSS regulations rolling out in ten months time.\\n\\nSo a few thoughts on digital and the opportunities that digital solutions can offer brands. It\'s been another year of business challenges for brands and frankly, although I am optimistic for what lies ahead, there are a lot of uncertainties. Flexibility and scalability will be key for brands as will be a technology partner that understands the possibilities of what well tailored technology can do. \\n\\nWhatever your plans for the festive period, I hope you have a safe and peaceful break and a Happy New Year. Do get in touch if you’d like to know more about how Scala can help you to achieve your 2022 business goals. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1k63BPsQcyFXoHWkzVhhtn"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"29uVyDGEM8ckeMkSmgR86","type":"Entry","createdAt":"2021-12-22T09:19:33.569Z","updatedAt":"2021-12-22T09:19:33.569Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"What Are Digital Signage Managed Services?"},"slug":{"en-US":"what-are-digital-signage-managed-services","ja":"what-are-digital-signage-managed-services"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gvTAMWvt1ZEWAiH6mVuTg"}}},"startDate":{"en-US":"2021-12-22T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"Managed services have been around for many years, but the market for them continues to rapidly grow and evolve. The global managed services market is <a href=\\"https://www.statista.com/statistics/590884/worldwide-managed-services-market-size/\\" rel=\\"nofollow\\" target=\\"_blank\\">valued</a> at US$152.02 billion and is expected to reach around US$274 billion by 2026. While dominated by North America, the market is experiencing its fastest growth in Asia Pacific. \\n\\n## What are managed services?\\n\\nManaged services involve the outsourcing of computing and IT processes and infrastructure. Many companies, for example, outsource their IT security and infrastructure to large tech companies and providers.\\n\\n[Digital signage managed services](https://www.scala.com/au/products/saas/ \\"Digital signage managed services\\") are a more recent trend, but demand for them is expected to grow in line with overall demand for managed services globally as organisations seek to reduce costs and maximise business efficiency in the wake of the pandemic. According to <a href=\\"https://www.ey.com/en_au/managed-services/how-managed-services-can-accelerate-post-covid-19-transformation\\" rel=\\"nofollow\\" target=\\"_blank\\">Ernst & Young</a>, 84% of organisations are adapting to address deficiencies in current operating models, and COVID-19 has accelerated the need for businesses to look at moving operations to a managed services model.\\nThis shift applies to business operations across the board, including marketing and communications.\\n\\n## 3 key benefits of digital signage managed services\\n\\n### Cost savings\\n\\nSimilar to digital signage software-as-a-service and cloud-based services, managed services present significant cost savings for businesses. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software -- costs that can add up and prove prohibitive for businesses. Instead, Software-as-a-Service (also known as SaaS), cloud-based and managed services models operate on a subscription basis. This pay-as-you-use model offers businesses significant cost savings and greater flexibility.\\n\\nIn addition, digital signage managed services supply the full suite of content management services (including content creation, scheduling and network monitoring) at a small cost and enable businesses to minimise graphic design and marketing resources.\\n\\n### Automatic maintenance and updates\\n\\nWith digital signage managed services, customers need not worry about downloading the latest hotfixes or product versions, as automatic fixes, upgrades and new features are readily available. This optimises performance and ensures maximum uptime. \\n\\n### Hassle-free\\n\\nCompelling and targeted content is the cornerstone to a successful digital signage campaign. If you lack the expertise or time, don\'t worry! Simply work with your digital signage managed services solutions provider and let them manage all aspects of your digital signage network -- from content ideation and creation, to content scheduling and monitoring. Let your digital signage managed services solutions provider optimise and scale your digital signage strategy so you can focus on other critical aspects of your business.\\n\\n## What’s included in digital signage managed services?\\n\\n![Scala Digital Signage Managed Services](//images.ctfassets.net/lx4pzcb22oh0/8261ATxA0faANb93Gvqkg/f3fca598dba46227b4d060b80dba41f3/Digital-Signage-Managed-Services-1.png)\\n\\n### Content management services (design, creation, scheduling and updates)\\n\\nWith digital signage managed services, all aspects of a digital signage are managed by the solutions provider. [Scala Managed Software-as-a-Service (m-SaaS)](https://www.scala.com/au/products/saas/ \\"Scala Managed Software-as-a-Service (m-SaaS)\\") for example supplies customers with the full suite of content management services, a hassle-free approach that enables businesses to focus on their core operations. This includes content ideation, graphic design and animation, scheduling and updates to ensure your digital signage content always remains fresh and relevant.\\n\\n### Network monitoring and remote management\\n\\nWith digital signage managed services, the supplier also takes care of monitoring the digital signage network and can remotely manage media players, screens, content scheduling and playback. These services are included as part of the subscription and can translate to greatly reduced overheads for businesses (staff time, IT resources etc.) in managing the network.\\n\\n### Maintenance and upgrades\\n\\nAs with cloud-based solutions and software-as-a-service (SaaS), all maintenance is covered by the digital signage provider, with automatic upgrades to the latest versions of software and access to the latest fixes to ensure the system continues to run smoothly and efficiently at all times.\\n\\n### Reporting\\n\\nDigital signage managed services also include a reporting component, where businesses can have access to content reports, information about how many times content was played, and audience analytics (how many people saw the digital signage content, demographics and so on). This allows businesses to have insight into how effective their digital signage is and adapt as needed.\\n\\n## Scala Managed Services enables easy and efficient digital signage content management\\n\\nPartner with the experts at Scala and ensure that your daily to-do list is focused on what matters most. Scala managed services provide full-service support and creative services to allow businesses to focus on their core operations while their digital signage runs smoothly and achieves their desired results. Find out more about  [Scala cloud-based digital signage and managed services](https://www.scala.com/au/products/saas/).\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","en-US":"Managed services have been around for many years, but the market for them continues to rapidly grow and evolve. The global managed services market is <a href=\\"https://www.statista.com/statistics/590884/worldwide-managed-services-market-size/\\" rel=\\"nofollow\\" target=\\"_blank\\">valued</a> at US$152.02 billion and is expected to reach around US$274 billion by 2026. While dominated by North America, the market is experiencing its fastest growth in Asia Pacific. \\n\\n## What are managed services?\\n\\nManaged services involve the outsourcing of computing and IT processes and infrastructure. Many companies, for example, outsource their IT security and infrastructure to large tech companies and providers.\\n\\n[Digital signage managed services](https://www.scala.com/sg/products/saas/ \\"Digital signage managed services\\") are a more recent trend, but demand for them is expected to grow in line with overall demand for managed services globally as organisations seek to reduce costs and maximise business efficiency in the wake of the pandemic. According to <a href=\\"https://www.ey.com/en_au/managed-services/how-managed-services-can-accelerate-post-covid-19-transformation\\" rel=\\"nofollow\\" target=\\"_blank\\">Ernst & Young</a>, 84% of organisations are adapting to address deficiencies in current operating models, and COVID-19 has accelerated the need for businesses to look at moving operations to a managed services model.\\nThis shift applies to business operations across the board, including marketing and communications.\\n\\n## 3 key benefits of digital signage managed services\\n\\n### Cost savings\\n\\nSimilar to digital signage software-as-a-service and cloud-based services, managed services present significant cost savings for businesses. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software -- costs that can add up and prove prohibitive for businesses. Instead, Software-as-a-Service (also known as SaaS), cloud-based and managed services models operate on a subscription basis. This pay-as-you-use model offers businesses significant cost savings and greater flexibility.\\n\\nIn addition, digital signage managed services supply the full suite of content management services (including content creation, scheduling and network monitoring) at a small cost and enable businesses to minimise graphic design and marketing resources.\\n\\n### Automatic maintenance and updates\\n\\nWith digital signage managed services, customers need not worry about downloading the latest hotfixes or product versions, as automatic fixes, upgrades and new features are readily available. This optimises performance and ensures maximum uptime. \\n\\n### Hassle-free\\n\\nCompelling and targeted content is the cornerstone to a successful digital signage campaign. If you lack the expertise or time, don\'t worry! Simply work with your digital signage managed services solutions provider and let them manage all aspects of your digital signage network -- from content ideation and creation, to content scheduling and monitoring. Let your digital signage managed services solutions provider optimise and scale your digital signage strategy so you can focus on other critical aspects of your business.\\n\\n## What’s included in digital signage managed services?\\n\\n![Scala Digital Signage Managed Services](//images.ctfassets.net/lx4pzcb22oh0/8261ATxA0faANb93Gvqkg/f3fca598dba46227b4d060b80dba41f3/Digital-Signage-Managed-Services-1.png)\\n\\n### Content management services (design, creation, scheduling and updates)\\n\\nWith digital signage managed services, all aspects of a digital signage are managed by the solutions provider. [Scala Managed Software-as-a-Service (m-SaaS)](https://www.scala.com/sg/products/saas/ \\"Scala Managed Software-as-a-Service (m-SaaS)\\") for example supplies customers with the full suite of content management services, a hassle-free approach that enables businesses to focus on their core operations. This includes content ideation, graphic design and animation, scheduling and updates to ensure your digital signage content always remains fresh and relevant.\\n\\n### Network monitoring and remote management\\n\\nWith digital signage managed services, the supplier also takes care of monitoring the digital signage network and can remotely manage media players, screens, content scheduling and playback. These services are included as part of the subscription and can translate to greatly reduced overheads for businesses (staff time, IT resources etc.) in managing the network.\\n\\n### Maintenance and upgrades\\n\\nAs with cloud-based solutions and software-as-a-service (SaaS), all maintenance is covered by the digital signage provider, with automatic upgrades to the latest versions of software and access to the latest fixes to ensure the system continues to run smoothly and efficiently at all times.\\n\\n### Reporting\\n\\nDigital signage managed services also include a reporting component, where businesses can have access to content reports, information about how many times content was played, and audience analytics (how many people saw the digital signage content, demographics and so on). This allows businesses to have insight into how effective their digital signage is and adapt as needed.\\n\\n## Scala Managed Services enables easy and efficient digital signage content management\\n\\nPartner with the experts at Scala and ensure that your daily to-do list is focused on what matters most. Scala managed services provide full-service support and creative services to allow businesses to focus on their core operations while their digital signage runs smoothly and achieves their desired results. Find out more about  [Scala cloud-based digital signage and managed services](https://www.scala.com/sg/products/saas/).\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","in":"Managed services have been around for many years, but the market for them continues to rapidly grow and evolve. The global managed services market is <a href=\\"https://www.statista.com/statistics/590884/worldwide-managed-services-market-size/\\" rel=\\"nofollow\\" target=\\"_blank\\">valued</a> at US$152.02 billion and is expected to reach around US$274 billion by 2026. While dominated by North America, the market is experiencing its fastest growth in Asia Pacific. \\n\\n## What are managed services?\\n\\nManaged services involve the outsourcing of computing and IT processes and infrastructure. Many companies, for example, outsource their IT security and infrastructure to large tech companies and providers.\\n\\n[Digital signage managed services](https://www.scala.com/sg/products/saas/ \\"Digital signage managed services\\") are a more recent trend, but demand for them is expected to grow in line with overall demand for managed services globally as organisations seek to reduce costs and maximise business efficiency in the wake of the pandemic. According to <a href=\\"https://www.ey.com/en_au/managed-services/how-managed-services-can-accelerate-post-covid-19-transformation\\" rel=\\"nofollow\\" target=\\"_blank\\">Ernst & Young</a>, 84% of organisations are adapting to address deficiencies in current operating models, and COVID-19 has accelerated the need for businesses to look at moving operations to a managed services model.\\nThis shift applies to business operations across the board, including marketing and communications.\\n\\n## 3 key benefits of digital signage managed services\\n\\n### Cost savings\\n\\nSimilar to digital signage software-as-a-service and cloud-based services, managed services present significant cost savings for businesses. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software -- costs that can add up and prove prohibitive for businesses. Instead, Software-as-a-Service (also known as SaaS), cloud-based and managed services models operate on a subscription basis. This pay-as-you-use model offers businesses significant cost savings and greater flexibility.\\n\\nIn addition, digital signage managed services supply the full suite of content management services (including content creation, scheduling and network monitoring) at a small cost and enable businesses to minimise graphic design and marketing resources.\\n\\n### Automatic maintenance and updates\\n\\nWith digital signage managed services, customers need not worry about downloading the latest hotfixes or product versions, as automatic fixes, upgrades and new features are readily available. This optimises performance and ensures maximum uptime. \\n\\n### Hassle-free\\n\\nCompelling and targeted content is the cornerstone to a successful digital signage campaign. If you lack the expertise or time, don\'t worry! Simply work with your digital signage managed services solutions provider and let them manage all aspects of your digital signage network -- from content ideation and creation, to content scheduling and monitoring. Let your digital signage managed services solutions provider optimise and scale your digital signage strategy so you can focus on other critical aspects of your business.\\n\\n## What’s included in digital signage managed services?\\n\\n![Scala Digital Signage Managed Services](//images.ctfassets.net/lx4pzcb22oh0/8261ATxA0faANb93Gvqkg/f3fca598dba46227b4d060b80dba41f3/Digital-Signage-Managed-Services-1.png)\\n\\n### Content management services (design, creation, scheduling and updates)\\n\\nWith digital signage managed services, all aspects of a digital signage are managed by the solutions provider. [Scala Managed Software-as-a-Service (m-SaaS)](https://www.scala.com/in/products/saas/ \\"Scala Managed Software-as-a-Service (m-SaaS)\\") for example supplies customers with the full suite of content management services, a hassle-free approach that enables businesses to focus on their core operations. This includes content ideation, graphic design and animation, scheduling and updates to ensure your digital signage content always remains fresh and relevant.\\n\\n### Network monitoring and remote management\\n\\nWith digital signage managed services, the supplier also takes care of monitoring the digital signage network and can remotely manage media players, screens, content scheduling and playback. These services are included as part of the subscription and can translate to greatly reduced overheads for businesses (staff time, IT resources etc.) in managing the network.\\n\\n### Maintenance and upgrades\\n\\nAs with cloud-based solutions and software-as-a-service (SaaS), all maintenance is covered by the digital signage provider, with automatic upgrades to the latest versions of software and access to the latest fixes to ensure the system continues to run smoothly and efficiently at all times.\\n\\n### Reporting\\n\\nDigital signage managed services also include a reporting component, where businesses can have access to content reports, information about how many times content was played, and audience analytics (how many people saw the digital signage content, demographics and so on). This allows businesses to have insight into how effective their digital signage is and adapt as needed.\\n\\n## Scala Managed Services enables easy and efficient digital signage content management\\n\\nPartner with the experts at Scala and ensure that your daily to-do list is focused on what matters most. Scala managed services provide full-service support and creative services to allow businesses to focus on their core operations while their digital signage runs smoothly and achieves their desired results. Find out more about  [Scala cloud-based digital signage and managed services](https://www.scala.com/in/products/saas/).\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2cblLZmyEhwp31djJA931B"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3BvkVydyWiUSRl7onck1Wj","type":"Entry","createdAt":"2021-12-17T05:30:47.467Z","updatedAt":"2021-12-17T05:50:48.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Have A Jolly Good (Digital) Christmas!"},"slug":{"en-US":"have-a-jolly-good-digital-christmas","ja":"have-a-jolly-good-digital-christmas"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3B7723PWvQCfMIywlct0pr"}}},"startDate":{"en-US":"2021-12-17T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"It’s a wonderful time of year … Christmas cheer is in the air, holiday catchups are planned, and everybody is looking forward to a day or two (at least) of relaxation, food and merriment.\\n\\nAmidst the festivities, it is still important to make sure your digital signage is hitting the spot and creating a positive impact. Here are three ways to help you  have a jolly good digital Christmas!\\n\\n### 1.\\tMake your content merry and bright\\nIt’s Christmas! Create ambience in your retail store, restaurant or facility with attractive festive digital signage. Plan a break in your normal digital signage content to spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with [Scala Designer](https://www.scala.com/au/products/software/scala-designer/ \\"Scala Designer digital signage software\\").\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/-UAhFb1Jhc0\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### 2.\\tPlan ahead\\nBig Boxing Day or New Year sale coming up? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. Because no one wants to be mid-way through an enormous serve of Christmas pudding only to suddenly remember they forgot to hit ‘Publish’ on the Boxing Day Sale promotion!\\n\\n![Image 1](//images.ctfassets.net/lx4pzcb22oh0/3ZMAAR23x4d5y4yy8pvUNd/e31bf6071b32422f949b5f1e666d9baa/Picture2.gif)\\n\\n### 3.\\tLeverage higher foot traffic\\nPeople have returned to stores, restaurants, cafes and other public places in great numbers. We’ve already seen the retail rush over Thanksgiving in the US and Europe, and Dussehra and Diwali in India and other parts of Asia. Christmas will be no different. In Australia, for example, the Commonwealth Bank’s Household Spending Intention (HSI) Index is at its highest level since before the COVID-19 pandemic began, with retail leading consumer spending. \\n\\nUse your digital signage to drive a bumper sales season, taking advantage of the increase in foot traffic by running more promotions, upselling and cross-selling, and driving incidental purchases through strategic content.\\n\\n![Image 2](//images.ctfassets.net/lx4pzcb22oh0/7JYNTAJnUx5pmQWYSfOb55/e854b2bd736d993937b134e574ad2014/Picture3.gif)\\n\\n## Create magic with your digital signage\\nScala has empowered many global brands to kickstart digital transformation and enhance their marketing strategy. Discover how to transform your business and create exceptional customer experiences this festive season as [#ScalaCelebrates](https://www3.scala.com/l/858073/2021-10-11/rszl9).\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n","en-US":"It’s a wonderful time of year … Christmas cheer is in the air, holiday catchups are planned, and everybody is looking forward to a day or two (at least) of relaxation, food and merriment.\\n\\nAmidst the festivities, it is still important to make sure your digital signage is hitting the spot and creating a positive impact. Here are three ways to help you  have a jolly good digital Christmas!\\n\\n### 1.\\tMake your content merry and bright\\nIt’s Christmas! Create ambience in your retail store, restaurant or facility with attractive festive digital signage. Plan a break in your normal digital signage content to spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Scala Designer digital signage software\\").\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/-UAhFb1Jhc0\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### 2.\\tPlan ahead\\nBig Boxing Day or New Year sale coming up? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. Because no one wants to be mid-way through an enormous serve of Christmas pudding only to suddenly remember they forgot to hit ‘Publish’ on the Boxing Day Sale promotion!\\n\\n![Image 1](//images.ctfassets.net/lx4pzcb22oh0/3ZMAAR23x4d5y4yy8pvUNd/e31bf6071b32422f949b5f1e666d9baa/Picture2.gif)\\n\\n### 3.\\tLeverage higher foot traffic\\nPeople have returned to stores, restaurants, cafes and other public places in great numbers. We’ve already seen the retail rush over Thanksgiving in the US and Europe, and Dussehra and Diwali in India and other parts of Asia. Christmas will be no different. In Australia, for example, the Commonwealth Bank’s Household Spending Intention (HSI) Index is at its highest level since before the COVID-19 pandemic began, with retail leading consumer spending. \\n\\nUse your digital signage to drive a bumper sales season, taking advantage of the increase in foot traffic by running more promotions, upselling and cross-selling, and driving incidental purchases through strategic content.\\n\\n![Image 2](//images.ctfassets.net/lx4pzcb22oh0/7JYNTAJnUx5pmQWYSfOb55/e854b2bd736d993937b134e574ad2014/Picture3.gif)\\n\\n## Create magic with your digital signage\\nScala has empowered many global brands to kickstart digital transformation and enhance their marketing strategy. Discover how to transform your business and create exceptional customer experiences this festive season as [#ScalaCelebrates](https://www3.scala.com/l/858073/2021-10-11/rszl9).\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n","in":"It’s a wonderful time of year … Christmas cheer is in the air, holiday catchups are planned, and everybody is looking forward to a day or two (at least) of relaxation, food and merriment.\\n\\nAmidst the festivities, it is still important to make sure your digital signage is hitting the spot and creating a positive impact. Here are three ways to help you  have a jolly good digital Christmas!\\n\\n### 1.\\tMake your content merry and bright\\nIt’s Christmas! Create ambience in your retail store, restaurant or facility with attractive festive digital signage. Plan a break in your normal digital signage content to spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with [Scala Designer](https://www.scala.com/in/products/software/scala-designer/ \\"Scala Designer digital signage software\\").\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/-UAhFb1Jhc0\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### 2.\\tPlan ahead\\nBig Boxing Day or New Year sale coming up? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. Because no one wants to be mid-way through an enormous serve of Christmas pudding only to suddenly remember they forgot to hit ‘Publish’ on the Boxing Day Sale promotion!\\n\\n![Image 1](//images.ctfassets.net/lx4pzcb22oh0/3ZMAAR23x4d5y4yy8pvUNd/e31bf6071b32422f949b5f1e666d9baa/Picture2.gif)\\n\\n### 3.\\tLeverage higher foot traffic\\nPeople have returned to stores, restaurants, cafes and other public places in great numbers. We’ve already seen the retail rush over Thanksgiving in the US and Europe, and Dussehra and Diwali in India and other parts of Asia. Christmas will be no different. In Australia, for example, the Commonwealth Bank’s Household Spending Intention (HSI) Index is at its highest level since before the COVID-19 pandemic began, with retail leading consumer spending. \\n\\nUse your digital signage to drive a bumper sales season, taking advantage of the increase in foot traffic by running more promotions, upselling and cross-selling, and driving incidental purchases through strategic content.\\n\\n![Image 2](//images.ctfassets.net/lx4pzcb22oh0/7JYNTAJnUx5pmQWYSfOb55/e854b2bd736d993937b134e574ad2014/Picture3.gif)\\n\\n## Create magic with your digital signage\\nScala has empowered many global brands to kickstart digital transformation and enhance their marketing strategy. Discover how to transform your business and create exceptional customer experiences this festive season as [#ScalaCelebrates](https://www3.scala.com/l/858073/2021-10-11/rszl9).\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n","ja":"It’s a wonderful time of year … Christmas cheer is in the air, holiday catchups are planned, and everybody is looking forward to a day or two (at least) of relaxation, food and merriment.\\n\\nAmidst the festivities, it is still important to make sure your digital signage is hitting the spot and creating a positive impact. Here are three ways to help you  have a jolly good digital Christmas!\\n\\n### 1.\\tMake your content merry and bright\\nIt’s Christmas! Create ambience in your retail store, restaurant or facility with attractive festive digital signage. Plan a break in your normal digital signage content to spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with [Scala Designer](https://www.scala.com/jp/products/software/scala-designer/ \\"Scala Designer digital signage software\\").\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/-UAhFb1Jhc0\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### 2.\\tPlan ahead\\nBig Boxing Day or New Year sale coming up? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. Because no one wants to be mid-way through an enormous serve of Christmas pudding only to suddenly remember they forgot to hit ‘Publish’ on the Boxing Day Sale promotion!\\n\\n![Image 1](//images.ctfassets.net/lx4pzcb22oh0/3ZMAAR23x4d5y4yy8pvUNd/e31bf6071b32422f949b5f1e666d9baa/Picture2.gif)\\n\\n### 3.\\tLeverage higher foot traffic\\nPeople have returned to stores, restaurants, cafes and other public places in great numbers. We’ve already seen the retail rush over Thanksgiving in the US and Europe, and Dussehra and Diwali in India and other parts of Asia. Christmas will be no different. In Australia, for example, the Commonwealth Bank’s Household Spending Intention (HSI) Index is at its highest level since before the COVID-19 pandemic began, with retail leading consumer spending. \\n\\nUse your digital signage to drive a bumper sales season, taking advantage of the increase in foot traffic by running more promotions, upselling and cross-selling, and driving incidental purchases through strategic content.\\n\\n![Image 2](//images.ctfassets.net/lx4pzcb22oh0/7JYNTAJnUx5pmQWYSfOb55/e854b2bd736d993937b134e574ad2014/Picture3.gif)\\n\\n## Create magic with your digital signage\\nScala has empowered many global brands to kickstart digital transformation and enhance their marketing strategy. Discover how to transform your business and create exceptional customer experiences this festive season as [#ScalaCelebrates](https://www3.scala.com/l/858073/2021-10-11/rszl9).\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n","sg":"It’s a wonderful time of year … Christmas cheer is in the air, holiday catchups are planned, and everybody is looking forward to a day or two (at least) of relaxation, food and merriment.\\n\\nAmidst the festivities, it is still important to make sure your digital signage is hitting the spot and creating a positive impact. Here are three ways to help you  have a jolly good digital Christmas!\\n\\n### 1.\\tMake your content merry and bright\\nIt’s Christmas! Create ambience in your retail store, restaurant or facility with attractive festive digital signage. Plan a break in your normal digital signage content to spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Scala Designer digital signage software\\").\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/-UAhFb1Jhc0\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n### 2.\\tPlan ahead\\nBig Boxing Day or New Year sale coming up? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. Because no one wants to be mid-way through an enormous serve of Christmas pudding only to suddenly remember they forgot to hit ‘Publish’ on the Boxing Day Sale promotion!\\n\\n![Image 1](//images.ctfassets.net/lx4pzcb22oh0/3ZMAAR23x4d5y4yy8pvUNd/e31bf6071b32422f949b5f1e666d9baa/Picture2.gif)\\n\\n### 3.\\tLeverage higher foot traffic\\nPeople have returned to stores, restaurants, cafes and other public places in great numbers. We’ve already seen the retail rush over Thanksgiving in the US and Europe, and Dussehra and Diwali in India and other parts of Asia. Christmas will be no different. In Australia, for example, the Commonwealth Bank’s Household Spending Intention (HSI) Index is at its highest level since before the COVID-19 pandemic began, with retail leading consumer spending. \\n\\nUse your digital signage to drive a bumper sales season, taking advantage of the increase in foot traffic by running more promotions, upselling and cross-selling, and driving incidental purchases through strategic content.\\n\\n![Image 2](//images.ctfassets.net/lx4pzcb22oh0/7JYNTAJnUx5pmQWYSfOb55/e854b2bd736d993937b134e574ad2014/Picture3.gif)\\n\\n## Create magic with your digital signage\\nScala has empowered many global brands to kickstart digital transformation and enhance their marketing strategy. Discover how to transform your business and create exceptional customer experiences this festive season as [#ScalaCelebrates](https://www3.scala.com/l/858073/2021-10-11/rszl9).\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3LW8VQ09D04vUvwxb9hppm"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"BU0Yb7ujMJLOYCEZnJ5PG","type":"Entry","createdAt":"2021-12-15T07:43:25.107Z","updatedAt":"2021-12-16T05:46:51.400Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Adds Cheer to Christmas - Infographic"},"slug":{"en-US":"digital-signage-adds-cheer-to-christmas-infographic","ja":"digital-signage-adds-cheer-to-christmas-infographic"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"63y0GvVrDag6zfS7gOnddN"}}},"startDate":{"en-US":"2021-12-15T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"The festive season is one of the busiest and most profitable times of the year for retailers as consumers flock to stores to purchase gifts for friends and loved ones. Research data shows that shopping in a physical store is still preferred over buying from online merchants, with <a href=\\"https://financesonline.com/christmas-shopping-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">66% of shoppers</a> doing their research online but eventually buying from brick-and-mortar stores. \\n\\nModern retailers are constantly looking for novel ways to enhance their stores, increase visibility, improve the in-store experience and ultimately boost sales. Retail digital signage solutions such as interactive kiosks, video walls and in-store signage empower retailers to attract more attention, increase audience engagement, build memorable customer experiences and drive purchase conversions.\\n\\n![Christmas Digital Signage - Infographics](//images.ctfassets.net/lx4pzcb22oh0/3AYPPV5E6I4KZiXnWRCOJH/7ca042ed5f3f68b1ae8f2ef00dbe1301/Infographic-Christmas-Digital-Signage.jpg)\\n\\nChristmas is the perfect time for retailers to create an impact and deliver a “wow” shopping experience.\\n\\nRetail digital signage is widely used as part of an omnichannel strategy to offer an exceptional customer experience, optimise foot traffic conversions and boost revenue.\\n\\nLearn more about how Scala is transforming the retail industry with our leading [retail signage solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4FPGIdLfZGuBqdgc3GgRLI"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1ToAwMdLocxwL7booEXHQM","type":"Entry","createdAt":"2021-12-06T16:47:15.037Z","updatedAt":"2021-12-09T12:14:19.476Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"QR Codes for Restaurants"},"slug":{"en-US":"qr-codes-for-restaurants","ja":"qr-codes-for-restaurants"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"72xNUnTlYPJqHJQ0sQRXba"}}},"startDate":{"en-US":"2021-12-06T12:00-05:00"},"type":{"en-US":"Blog"},"description":{"en-US":"### Is the QR Code Craze Here to Stay? Yes.\\nCovid brought QR codes into the mainstream marketing mix, and restaurants the world over have introduced them more and more to drive frictionless payments, customer surveys and social media engagement, to name just a few use cases. \\n\\nIn fact, according to the National Restaurant Association, __approximately half of fine dining, family dining, and casual dining restaurants hosted QR-code-accessible, digital menus in 2020.__ \\n\\nStill as is usually the case when a technology sees a spike in adoption, there is a counterculture. Some people do not like them, and they do not want to use them. In a guest post for FSR Magazine (short for Full-Service Restaurants), CEO of Barcelona Wine Bar, Adam Halberg, writes that HIS customers do not like QR Codes. \\n\\nHe does not conduct an official study to support that opinion. However, he does make a good point. Restaurateurs should consider the experience they want to deliver to their customers before choosing any technology. The question is, who should use QR codes, and how.\\n\\n### Will Your Clientele Appreciate QR Codes?\\nAdam Halberg makes it sound as though only quick service restaurants like Burger King and Sonic would ever find a use for QR codes. He tries to split the hospitality industry into two worlds — one of convenience, the other of immersive experience. Then he argues that QR codes are for the convenience side, not for immersive dining.\\n\\nFirst, we need a reality check. More fine-dining restaurants (over half) use QR code-supported menus than quick service restaurants (21%), according to the National Restaurant Association. Even if QR Codes are a poor choice for one fine dining restaurant, clearly they are not a poor choice for all.\\n\\nSecond, every restaurant needs to consider both efficiency and relationship building. Quick service restaurants want customers to come back, so they aim for accuracy and quality, as well as doing these things as cheaply as possible. Should sit-down restaurants forget about convenience, efficiency, and service? Of course not.\\n\\nWe should also remember that QR Codes are a tool, not an entire dining experience. Using technology for payment does not change the quality of the meal. \\n\\nIn fact, it could improve service quality in other areas. QR Code-supported payment replaces the traditional back-and-forth of check, payment, swipe, sign with a single check-sign action. That saves the server’s time. This efficiency gain can be reinvested in whatever way the server chooses. If a QR-based payment saves about 5 minutes per table, then that server could spend some of that time on better service. \\n\\nSaving time and resources is less about how you do it, and more about what you do with the savings.\\n\\n### Why did QR codes fail at first? What has changed?\\nBasically, when you consider whether a technology can/will be widely adopted, look at Apple first. It’s a hard, terrible lesson but unfortunately true.\\n\\nMost people have Apple devices, so __until Apple decides to support a technology natively, it is a heavy lift and nearly impossible to expect everyone to download an additional utility app.__\\n\\nThat was the problem. When QR codes first appeared, you had to download an app just to be able to read them. It doesn’t sound too difficult. A few people did, but not enough. \\n\\nBen Gauthier, Q Division, recalls that moment clearly, “Now, years and years ago, my daughter figured out that she could use QR Codes. And she took my phone and she was so excited. She told me all about these QR Code things. She got me to download the app, and then we went someplace and she found a code to scan. But it was the most boring thing in the world. And that was the last time she scanned a QR Code.” \\n\\n*“For Marketers, it was great; it was ‘come and see my micro-site that I had made about Frito-Lay’ or something. It didn\'t work because people don’t want to scan just so they can see an ad. They scan for utility. It\'s ‘I want to do something for me.”*\\n\\nWhat has changed? Some things, but not everything. Apple has changed. And Android, as well. Now everyone with a mobile device can use their camera to scan a QR Code. You just use your camera like you would when taking a photo. \\n\\n### Point the camera at the code, and you will see a pop up option that you can click on. That’s it.\\nOne other thing needed to change: habit. Covid-19 suddenly made shared physical items less attractive. That’s why half of US restaurants that use physical menus now offer digital menus, as well. As a result, customers are accustomed to using QR Codes, which makes it much more likely that this technology is here to stay.\\n\\nThe question is, are you the kind of restaurant that wants to use QR Codes? \\n\\nLet’s take a look at what you and your customers can do with them.\\n\\n### QR Code Use Cases that Enrich Experience\\nThe concern is that QR codes are technology, and technology removes us from the moment and kills the experience. If I am on a date, and I take out my phone, I am no longer engaging with my date or spouse, which is the number one reason people go on dates. \\n\\nBut this concern depends on how you use technology. \\n\\nIf I am already looking at a bill, pulling out my wallet, etc. then a QR code would make little difference to me or my date; it just replaces the wallet with a phone — the POS system with a mobile device. If I am looking at a physical menu already, then would a digital menu kill the immersiveness?\\n\\nMaybe. Always consider your brand and the impact you want to have. If you are creating an Industrial-Age environment, then maybe QR Codes do detract from that. \\n\\nIt is also worthwhile to understand the benefits that you can bring your customers with the technology, as well. Let’s take a moment to go through these use cases more deeply to see how they might impact the guest experience.\\n\\n### What is a QR Code, and what does it do?\\nQR Codes launch you into the digital world where you can accomplish a lot more, faster.\\n\\nA QR code is kind of like a more complicated bar code. It contains much more information than a bar code, can tell your device to create a contact, call a phone number, send an sms, or navigate to a website. \\n\\nMost of the deep functionality, such as payments, mobile apps, and more, comes from this web url capability. \\n\\n### Deep Linking\\nWhen Ben’s daughter navigated to that boring microsite, she was looking at a traditional ad, which does not make sense in today’s world. Now, when you consider successful websites, are they ads, or do they provide their users with capabilities? Websites are really web applications. They take input from the user, and then they do something that the user wants to help them accomplish their objective. \\n\\nDeep linking is uses this url functionality to drive a web application designed to help the user accomplish that real-world goal that they have right at that moment. \\n\\nEach QR code can represent a maximum of 7,089 characters. That is multiple pages of content, enough to help many applications perform a useful action. When you scan that code, all of that information is prepackaged, so that when you end up on that landing site, page or mobile app, you don\'t have to enter anything in because it\'s all been entered for you. The input component is filled in automatically.\\n\\nThis allows QR Codes to save a lot of time and really jumpstart that transition to digital. Any number of applications have been developed for restaurants, but we’ll discuss the most common ones here, just to give you something to sink your teeth into.\\n\\n### QR Code Payments\\n__What does it look like?__\\nThe restaurant presents a qr code that when scanned, takes the customer to a payment application that lets them complete the payment process, with tip, etc. even representing the items on their order for validation.\\n\\n__How does it help?__\\nQR-Code payments reduce the number of steps involved in the purchase process. \\n\\nThe traditional purchase process is something like this: check, card, POS, sign and tip. \\n\\nWith a QR code, the user scans, validates, chooses payment method, assigns tip, and completes transaction all from their mobile device. The process is faster and more convenient. It can make it easier for servers to spend more time at the end of the meal talking to guests rather than running to the POS.\\n\\n__What is the risk?__\\nCould potentially speed up the dining experience, which some restaurants might not want. Also, as with any technology solution, it conveys a modern feel, rather than a traditional, old world character. \\n\\n### Digital Menus\\n__What does it look like?__\\nThe server delivers a QR code at the beginning of the meal, allowing patrons to scan the code and browse a digital menu on their mobile device. Possible integrations to allow for a seamless, online ordering experience.\\n\\n__How does it help?__\\nSimple implementations allow restaurants to change their menu offerings and pricing more quickly. More complex implementations allow for customers to store their prior order history and preferences, so that over time their experience becomes easier. \\n\\n__What is the risk?__\\nSome restaurants prefer to deliver a physical experience, and the tactile experience of a physical menu can help a person engage more deeply with the content.\\n\\n### Surveys\\n__What does it look like?__\\nCustomers scan a QR Code to be taken to a digital survey form.  \\n\\n__How does it help?__\\nThis allows restaurateurs to answer their questions about clientele with objective data, identify and act on poor experience issues quickly.  \\n\\n__What is the risk?__\\nLow risk since surveys are optional.\\n\\n### Improving Customer Experience with QR Codes\\nBeyond the single transactions and use cases already described, QR codes provide much greater potential. They allow restaurants to know their customers before the meal. \\n\\nCurrently restaurants do not know who is dining until the moment they give their credit card, at the end of the meal. \\n\\nWith a deep link QR Code, you can send customers to a loyalty application that stores their order history, preferences, etc. Then, when they come back, these pieces of information can help restaurants serve them better and dial in quickly to dietary preferences or restrictions. It’s valuable, first-party data that helps build loyalty and trust.\\n\\n### How to Avoid Creating Bad QR Code Experiences\\nMobile optimization was a big part of the problem with earlier QR Codes, so it’s important to mention that here. \\n\\nThe issue was that in 2015, many websites were not mobile optimized. This meant that when you used a QR code to navigate to a website on your mobile device, you would confront a desktop website. You would have to scroll left and right to see the whole page. It was a really poor experience. \\n\\nMost websites are mobile optimized today, but not all. __If your website is not optimized for mobile, don’t use a QR code to send your customers there.__ \\n\\n### Digital Menu Dont’s\\nSome poor digital menus we have seen have the best intention to allow guests to customize their order down to the finest detail. You know, like pick a protein, pick a sauce, pick a way to cook the thing, choose your add-ons. The list goes on. \\n\\nIn-person, these order experiences can work well. Often, the customer gets to watch as their food is prepared, right before their eyes. That doesn’t work as well on mobile devices because the choices can become tedious. \\n\\nThis kind of order is harder to digitize because then the customer has to drill down into the depths of building the order, and it’s more like work. \\n\\nThere are plenty of fine dining cases where digital orders work well, even if the item costs $50. You know, it doesn’t take a lot of work to order a steak, medium rare. \\n\\n__You have to streamline the ordering process and think about how people order.__ \\n\\nCreating a positive experience is about making it easy for customers to do what they want to do. Always test your solution, and when it goes live ask customers what they thought. By giving customers what they want and making it easier for them to interact with you over time, you are having a deeper engagement. You are increasing your value, and their loyalty."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"69yLtlOMrBnKQBENUJhd0T"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7OxYsNhdtQhah6KMzV38W","type":"Entry","createdAt":"2021-12-09T10:54:32.459Z","updatedAt":"2021-12-09T11:17:04.959Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Helps Retail Stores Generate Christmas Buzz"},"slug":{"en-US":"digital-signage-helps-retail-stores-generate-christmas-buzz","ja":"digital-signage-helps-retail-stores-generate-christmas-buzz"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3XhIULUdqPHqvXA9IGe1e8"}}},"startDate":{"en-US":"2021-12-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to  <a href=\\"https://www.forbes.com/sites/walterloeb/2021/06/20/in-store-shopping-is-on-the-rise--a-good-sign-for-all-retailers/?sh=72abaf83492c\\" rel=\\"nofollow\\" target=\\"_blank\\">Forbes</a>, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.\\n\\nWith the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.\\n\\nIn the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.\\n\\nDigital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.\\n\\n## Digital Signage Adds Festive Cheer to Retail Stores\\n\\nLet us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.\\n\\n- __Create a festive atmosphere:__ Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n- __Showcase products and hype sales:__ Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.\\n\\n- __Provide dynamic wayfinding:__ Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.\\n\\n![Interactive Retail Kiosk](//images.ctfassets.net/lx4pzcb22oh0/pbTtmEZ2BmbVu67XRlufn/b499ea86d89073fd36d375c92974adf2/Retail-kiosks.jpg)\\n\\n- __Enhance the in-store experience:__ Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.\\n\\n- __Increase customer engagement:__ Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement. \\n\\n- __Introduce a social wall:__ Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.\\n\\n### Jazz Up Your Retail Store with Scala Digital Signage Solutions\\n\\nDigital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.\\n\\nScala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our [retail case studies](https://www.scala.com/au/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Retail Digital Signage Case-study\\") and discover more about Scala’s [digital signage for retail](https://www.scala.com/au/industries/retail/ \\"Digital Signage for Retail\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","en-US":"Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to  <a href=\\"https://www.forbes.com/sites/walterloeb/2021/06/20/in-store-shopping-is-on-the-rise--a-good-sign-for-all-retailers/?sh=72abaf83492c\\" rel=\\"nofollow\\" target=\\"_blank\\">Forbes</a>, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.\\n\\nWith the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.\\n\\nIn the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.\\n\\nDigital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.\\n\\n## Digital Signage Adds Festive Cheer to Retail Stores\\n\\nLet us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.\\n\\n- __Create a festive atmosphere:__ Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n- __Showcase products and hype sales:__ Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.\\n\\n- __Provide dynamic wayfinding:__ Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.\\n\\n![Interactive Retail Kiosk](//images.ctfassets.net/lx4pzcb22oh0/pbTtmEZ2BmbVu67XRlufn/b499ea86d89073fd36d375c92974adf2/Retail-kiosks.jpg)\\n\\n- __Enhance the in-store experience:__ Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.\\n\\n- __Increase customer engagement:__ Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement. \\n\\n- __Introduce a social wall:__ Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.\\n\\n### Jazz Up Your Retail Store with Scala Digital Signage Solutions\\n\\nDigital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.\\n\\nScala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our [retail case studies](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Retail Digital Signage Case-study\\") and discover more about Scala’s [digital signage for retail](https://www.scala.com/sg/industries/retail/ \\"Digital Signage for Retail\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","in":"Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to  <a href=\\"https://www.forbes.com/sites/walterloeb/2021/06/20/in-store-shopping-is-on-the-rise--a-good-sign-for-all-retailers/?sh=72abaf83492c\\" rel=\\"nofollow\\" target=\\"_blank\\">Forbes</a>, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.\\n\\nWith the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.\\n\\nIn the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.\\n\\nDigital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.\\n\\n## Digital Signage Adds Festive Cheer to Retail Stores\\n\\nLet us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.\\n\\n- __Create a festive atmosphere:__ Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n- __Showcase products and hype sales:__ Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.\\n\\n- __Provide dynamic wayfinding:__ Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.\\n\\n![Interactive Retail Kiosk](//images.ctfassets.net/lx4pzcb22oh0/pbTtmEZ2BmbVu67XRlufn/b499ea86d89073fd36d375c92974adf2/Retail-kiosks.jpg)\\n\\n- __Enhance the in-store experience:__ Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.\\n\\n- __Increase customer engagement:__ Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement. \\n\\n- __Introduce a social wall:__ Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.\\n\\n### Jazz Up Your Retail Store with Scala Digital Signage Solutions\\n\\nDigital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.\\n\\nScala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our [retail case studies](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Retail Digital Signage Case-study\\") and discover more about Scala’s [digital signage for retail](https://www.scala.com/in/industries/retail/ \\"Digital Signage for Retail\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","ja":"Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to  <a href=\\"https://www.forbes.com/sites/walterloeb/2021/06/20/in-store-shopping-is-on-the-rise--a-good-sign-for-all-retailers/?sh=72abaf83492c\\" rel=\\"nofollow\\" target=\\"_blank\\">Forbes</a>, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.\\n\\nWith the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.\\n\\nIn the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.\\n\\nDigital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.\\n\\n## Digital Signage Adds Festive Cheer to Retail Stores\\n\\nLet us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.\\n\\n- __Create a festive atmosphere:__ Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n- __Showcase products and hype sales:__ Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.\\n\\n- __Provide dynamic wayfinding:__ Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.\\n\\n![Interactive Retail Kiosk](//images.ctfassets.net/lx4pzcb22oh0/pbTtmEZ2BmbVu67XRlufn/b499ea86d89073fd36d375c92974adf2/Retail-kiosks.jpg)\\n\\n- __Enhance the in-store experience:__ Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.\\n\\n- __Increase customer engagement:__ Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement. \\n\\n- __Introduce a social wall:__ Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.\\n\\n### Jazz Up Your Retail Store with Scala Digital Signage Solutions\\n\\nDigital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.\\n\\nScala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our [retail case studies](https://www.scala.com/jp/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Retail Digital Signage Case-study\\") and discover more about Scala’s [digital signage for retail](https://www.scala.com/jp/industries/retail/ \\"Digital Signage for Retail\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","sg":"Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to  <a href=\\"https://www.forbes.com/sites/walterloeb/2021/06/20/in-store-shopping-is-on-the-rise--a-good-sign-for-all-retailers/?sh=72abaf83492c\\" rel=\\"nofollow\\" target=\\"_blank\\">Forbes</a>, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.\\n\\nWith the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.\\n\\nIn the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.\\n\\nDigital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.\\n\\n## Digital Signage Adds Festive Cheer to Retail Stores\\n\\nLet us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.\\n\\n- __Create a festive atmosphere:__ Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.\\n\\n- __Showcase products and hype sales:__ Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.\\n\\n- __Provide dynamic wayfinding:__ Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.\\n\\n![Interactive Retail Kiosk](//images.ctfassets.net/lx4pzcb22oh0/pbTtmEZ2BmbVu67XRlufn/b499ea86d89073fd36d375c92974adf2/Retail-kiosks.jpg)\\n\\n- __Enhance the in-store experience:__ Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.\\n\\n- __Increase customer engagement:__ Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement. \\n\\n- __Introduce a social wall:__ Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.\\n\\n### Jazz Up Your Retail Store with Scala Digital Signage Solutions\\n\\nDigital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.\\n\\nScala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our [retail case studies](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Retail Digital Signage Case-study\\") and discover more about Scala’s [digital signage for retail](https://www.scala.com/sg/industries/retail/ \\"Digital Signage for Retail\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4wr29YdMf8qSbroRT4sbgA"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ReKdCWplKKpg8Ze25aQno","type":"Entry","createdAt":"2021-12-07T07:15:17.576Z","updatedAt":"2021-12-07T07:23:07.472Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Asia-Pacific Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60"},"slug":{"en-US":"scala-asia-pacific-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-60","ja":"scala-asia-pacific-announces-the-release-of-flagship-digital-signage-platform-scala-enterprise-12-60"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PkgjW0ZiJa7NgRPbllXWf"}}},"startDate":{"en-US":"2021-12-07T00:00+05:30"},"type":{"en-US":"News"},"description":{"au":"__SINGAPORE, December 7, 2021__ — Scala Asia-Pacific today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. It will be available to all partners and customers in Asia-Pacific from today. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\nNew improvements are built on two previous versions of Scala Enterprise, providing unprecedented transparency in digital signage hardware management.\\n\\n“We aim to empower brands, retailers and marketers with improved digital content management and audience targeting with the latest release of Scala Enterprise 12.60. Features such as Player Health Rollup and Enhanced Commissioning optimise network health and improve user experiences with a more intuitive platform,” said Manish Kumar, Managing Director – APAC of Scala.\\n\\n__Highlights of Scala Enterprise 12.60__\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays (available in Asia-Pacific in early 2022)\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/au/about/blogs/\\" rel=\\"nofollow\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n<p><strong>Media Contact</strong><br>\\nScala Asia-Pacific HQ<br>\\nEsther Chew<br>\\nSr. Manager, Corp Comm &amp; Marketing<br>\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)<br>\\n+65 8123 8595<br>\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a></p>\\n","en-US":"__SINGAPORE, December 7, 2021__ — Scala Asia-Pacific today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. It will be available to all partners and customers in Asia-Pacific from today. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\nNew improvements are built on two previous versions of Scala Enterprise, providing unprecedented transparency in digital signage hardware management.\\n\\n“We aim to empower brands, retailers and marketers with improved digital content management and audience targeting with the latest release of Scala Enterprise 12.60. Features such as Player Health Rollup and Enhanced Commissioning optimise network health and improve user experiences with a more intuitive platform,” said Manish Kumar, Managing Director – APAC of Scala.\\n\\n__Highlights of Scala Enterprise 12.60__\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays (available in Asia-Pacific in early 2022)\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" rel=\\"nofollow\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n<p><strong>Media Contact</strong><br>\\nScala Asia-Pacific HQ<br>\\nEsther Chew<br>\\nSr. Manager, Corp Comm &amp; Marketing<br>\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)<br>\\n+65 8123 8595<br>\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a></p>\\n","in":"__SINGAPORE, December 7, 2021__ — Scala Asia-Pacific today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. It will be available to all partners and customers in Asia-Pacific from today. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\nNew improvements are built on two previous versions of Scala Enterprise, providing unprecedented transparency in digital signage hardware management.\\n\\n“We aim to empower brands, retailers and marketers with improved digital content management and audience targeting with the latest release of Scala Enterprise 12.60. Features such as Player Health Rollup and Enhanced Commissioning optimise network health and improve user experiences with a more intuitive platform,” said Manish Kumar, Managing Director – APAC of Scala.\\n\\n__Highlights of Scala Enterprise 12.60__\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays (available in Asia-Pacific in early 2022)\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/in/about/blogs/\\" rel=\\"nofollow\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n<p><strong>Media Contact</strong><br>\\nScala Asia-Pacific HQ<br>\\nEsther Chew<br>\\nSr. Manager, Corp Comm &amp; Marketing<br>\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)<br>\\n+65 8123 8595<br>\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a></p>\\n","ja":"__SINGAPORE, December 7, 2021__ — Scala Asia-Pacific today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. It will be available to all partners and customers in Asia-Pacific from today. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\nNew improvements are built on two previous versions of Scala Enterprise, providing unprecedented transparency in digital signage hardware management.\\n\\n“We aim to empower brands, retailers and marketers with improved digital content management and audience targeting with the latest release of Scala Enterprise 12.60. Features such as Player Health Rollup and Enhanced Commissioning optimise network health and improve user experiences with a more intuitive platform,” said Manish Kumar, Managing Director – APAC of Scala.\\n\\n__Highlights of Scala Enterprise 12.60__\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays (available in Asia-Pacific in early 2022)\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/jp/about/blogs/\\" rel=\\"nofollow\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n<p><strong>Media Contact</strong><br>\\nScala Asia-Pacific HQ<br>\\nEsther Chew<br>\\nSr. Manager, Corp Comm &amp; Marketing<br>\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)<br>\\n+65 8123 8595<br>\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a></p>\\n","sg":"__SINGAPORE, December 7, 2021__ — Scala Asia-Pacific today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. It will be available to all partners and customers in Asia-Pacific from today. Scala, part of the STRATACACHE family of technology companies, has made significant resource investment to enhance the platform, having Enterprise 12.60 as the third major release in the past two years.\\n\\nNew improvements are built on two previous versions of Scala Enterprise, providing unprecedented transparency in digital signage hardware management.\\n\\n“We aim to empower brands, retailers and marketers with improved digital content management and audience targeting with the latest release of Scala Enterprise 12.60. Features such as Player Health Rollup and Enhanced Commissioning optimise network health and improve user experiences with a more intuitive platform,” said Manish Kumar, Managing Director – APAC of Scala.\\n\\n__Highlights of Scala Enterprise 12.60__\\n\\n- Enhanced Commissioning allows users to quickly commission any new player from a mobile device using Wi-Fi \\n- Player Health Rollup is a graphical display with drill-down capabilities to monitor player operational health on every player in the network \\n- Cleanup / Archival Assistant tool\\n- Support for LINQ Shelf Edge Displays (available in Asia-Pacific in early 2022)\\n\\nNow, network managers can rely on Player Health Rollup for more visibility into operational health. Player Health Rollup is a graphical display that provides high-level views with individual player drill-downs. The latest release also includes faster setup of new players with Enhanced Commissioning.\\n\\nEnterprise 12.60 is available at www.Scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\n\\nScala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nWith 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nWith its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a> | <a href=\\"https://www.scala.com/sg/about/blogs/\\" rel=\\"nofollow\\" target=\\"_blank\\">Blog</a><br></p>\\n\\n<p><strong>Media Contact</strong><br>\\nScala Asia-Pacific HQ<br>\\nEsther Chew<br>\\nSr. Manager, Corp Comm &amp; Marketing<br>\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)<br>\\n+65 8123 8595<br>\\n<a href=\\"mailto:echew@stratacache.com\\">echew@stratacache.com</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zFIQy684SxnJHBZ7Kyivv"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6eBfE54Z3w590PyBYjJaL5","type":"Entry","createdAt":"2021-11-25T05:27:44.032Z","updatedAt":"2021-11-25T05:27:44.032Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Wayfinding Paves The Way For Connected Healthcare"},"slug":{"en-US":"digital-wayfinding-paves-the-way-for-connected-healthcare"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3kRJD4LKomltql0tXms1sW"}}},"startDate":{"en-US":"2021-11-25T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"## Wayfinding: A Constant Challenge in Hospitals\\n\\nWayfinding in healthcare settings can be challenging for patients and visitors, especially in large and complex facilities like hospitals and large medical centres. Wayfinding difficulties have been shown to <a href=\\"https://www.biorxiv.org/content/10.1101/2021.02.10.430638v1.full\\" rel=\\"nofollow\\" target=\\"_blank\\">increase anxiety</a> and reduce operational efficiency.\\n\\nHealthcare facilities, particularly large hospitals and medical centres, often have dozens or even hundreds of rooms connected by maze-like hallways. Limited, poorly designed or altogether absent wayfinding can contribute to patient and visitor frustration and intensify a stressful situation.\\n\\n## Digital Wayfinding Enhances Patient & Visitor Navigation\\n\\n[Healthcare digital wayfinding](https://www.scala.com/au/industries/healthcare/ \\"Healthcare Digital Wayfinding\\") alleviates some of the stress of navigating complex health settings. Many healthcare providers are choosing digital tools, like wayfinding kiosks, digital signage and wayfinding apps to help people move around their facilities efficiently. \\n\\nHere we explore 4 digital wayfinding technologies that can help to improve the healthcare experience.\\n\\n### Digital wayfinding kiosks\\n\\nDigital wayfinding kiosks are an essential tool for navigating hospitals and other complex healthcare facilities.. They provide valuable wayfinding and location information by enabling  access to a directory search, wayfinding app or digital building map, allowing patients and visitors to easily search for their destination. Kiosks can further enhance the patient experience with additional functionality like patient check-in, queue management, feedback and personalised navigation features using GPS on mobile devices. For example, a patient could check-in using the kiosk, and be immediately shown an interactive map displaying the room they need to navigate to, along with instructions on how to get there. The kiosk could then offer an option to send the route information to the person’s mobile device to aid them as they move throughout the facility.\\n\\n### Outdoor digital wayfinding signage\\n\\nLarge outdoor digital wayfinding signs can act as an immediate beacon for people as they arrive at a hospital or health facility, guiding them to the right general department and quickly showing them the best way to access the area they need (for example, the emergency department, reception or specialty health service). Outdoor digital signs placed in carparks, at entrances and at key places on the building’s exterior can immediately help people feel at ease as they quickly identify where they need to go.\\n\\n### Digital directory boards\\n\\nDigital directory boards are a modern alternative to the traditional physical building directories often found in healthcare and corporate buildings. Digital directory boards offer multiple advantages. They can be easily updated to reflect room and location changes, and can easily be made interactive with touchscreen technology that allows visitors to search for their destination and view the best navigation path. They can be easily integrated with wayfinding and other useful apps, and can also display information in multiple languages and include features to cater for visitors with disabilities, greatly enhancing accessibility.\\n\\n### Walkway digital screens\\n\\n[Interactive kiosks](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks\\") and digital directory boards greet patients and visitors as they enter the facility and provide an overview of the best navigation path. Walkway digital screens placed at hospital corridors offer further directional guidance. Interactive screens can also provide access to building directories and wayfinding apps if required to keep people on track to their destination.\\n\\n## Enhance Your Healthcare Experience Today With SCALA\\nScala’s digital signage for healthcare helps transform the patient and visitor experience by making visiting and navigating health facilities less stressful. With access to a wide variety of technology, from digital wayfinding and interactive digital signs to occupancy management and queue management solutions, Scala can help hospitals and other large health facilities boost satisfaction and improve their services. Find out more about [Scala’s solutions for healthcare](https://www.scala.com/au/industries/healthcare/ \\"Digital Signage Solutions for Healthcare\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","en-US":"## Wayfinding: A Constant Challenge in Hospitals\\n\\nWayfinding in healthcare settings can be challenging for patients and visitors, especially in large and complex facilities like hospitals and large medical centres. Wayfinding difficulties have been shown to <a href=\\"https://www.biorxiv.org/content/10.1101/2021.02.10.430638v1.full\\" rel=\\"nofollow\\" target=\\"_blank\\">increase anxiety</a> and reduce operational efficiency.\\n\\nHealthcare facilities, particularly large hospitals and medical centres, often have dozens or even hundreds of rooms connected by maze-like hallways. Limited, poorly designed or altogether absent wayfinding can contribute to patient and visitor frustration and intensify a stressful situation.\\n\\n## Digital Wayfinding Enhances Patient & Visitor Navigation\\n\\n[Healthcare digital wayfinding](https://www.scala.com/au/industries/healthcare/ \\"Healthcare Digital Wayfinding\\") alleviates some of the stress of navigating complex health settings. Many healthcare providers are choosing digital tools, like wayfinding kiosks, digital signage and wayfinding apps to help people move around their facilities efficiently. \\n\\nHere we explore 4 digital wayfinding technologies that can help to improve the healthcare experience.\\n\\n### Digital wayfinding kiosks\\n\\nDigital wayfinding kiosks are an essential tool for navigating hospitals and other complex healthcare facilities.. They provide valuable wayfinding and location information by enabling  access to a directory search, wayfinding app or digital building map, allowing patients and visitors to easily search for their destination. Kiosks can further enhance the patient experience with additional functionality like patient check-in, queue management, feedback and personalised navigation features using GPS on mobile devices. For example, a patient could check-in using the kiosk, and be immediately shown an interactive map displaying the room they need to navigate to, along with instructions on how to get there. The kiosk could then offer an option to send the route information to the person’s mobile device to aid them as they move throughout the facility.\\n\\n### Outdoor digital wayfinding signage\\n\\nLarge outdoor digital wayfinding signs can act as an immediate beacon for people as they arrive at a hospital or health facility, guiding them to the right general department and quickly showing them the best way to access the area they need (for example, the emergency department, reception or specialty health service). Outdoor digital signs placed in carparks, at entrances and at key places on the building’s exterior can immediately help people feel at ease as they quickly identify where they need to go.\\n\\n### Digital directory boards\\n\\nDigital directory boards are a modern alternative to the traditional physical building directories often found in healthcare and corporate buildings. Digital directory boards offer multiple advantages. They can be easily updated to reflect room and location changes, and can easily be made interactive with touchscreen technology that allows visitors to search for their destination and view the best navigation path. They can be easily integrated with wayfinding and other useful apps, and can also display information in multiple languages and include features to cater for visitors with disabilities, greatly enhancing accessibility.\\n\\n### Walkway digital screens\\n\\n[Interactive kiosks](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks\\") and digital directory boards greet patients and visitors as they enter the facility and provide an overview of the best navigation path. Walkway digital screens placed at hospital corridors offer further directional guidance. Interactive screens can also provide access to building directories and wayfinding apps if required to keep people on track to their destination.\\n\\n## Enhance Your Healthcare Experience Today With SCALA\\nScala’s digital signage for healthcare helps transform the patient and visitor experience by making visiting and navigating health facilities less stressful. With access to a wide variety of technology, from digital wayfinding and interactive digital signs to occupancy management and queue management solutions, Scala can help hospitals and other large health facilities boost satisfaction and improve their services. Find out more about [Scala’s solutions for healthcare](https://www.scala.com/au/industries/healthcare/ \\"Digital Signage Solutions for Healthcare\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7rhKgETC9sBLziOTfTSaDB"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ZI7AOwxOwRYcfKxUwo2Va","type":"Entry","createdAt":"2021-11-23T09:50:48.125Z","updatedAt":"2021-11-23T09:50:48.125Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Walkbase"},"slug":{"en-US":"walkbase"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"30Gzd0ASVkkxNGPiZGV7mX"}}},"startDate":{"en-US":"2021-11-23T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Halloween, Diwali and Bonfire Night are done and the big UK retailers have unveiled their holiday campaigns, so Christmas must be coming and with it, the hopes of retailers to make the most of Christmas shopping and celebrations. The threat of supply chain disruption looms large over a variety of brands (I think it’s unlikely that I’ll be unwrapping a PlayStation 5 on Christmas Day), but there is an optimism across retail that this Christmas will be a good one with people able to meet in person for gifting and celebrating. \\n\\nGolden quarter, with the increased footfall in stores, gives brands a great opportunity to gather customer insights that can be used across the year. Smart brands can use the season to optimize customer data to better inform merchandising, pathing and marketing decisions. \\n\\nAs part of the STRATACACHE team, Scala supplies partners, including retailers, a wealth of digital solutions which can help brands serve customers better and help brands get the key retail data that they need. Walkbase TREQ is one of the tools that Scala provides. It is an impressive piece of kit that gives businesses a truly data-driven look at the customer journey. \\n\\nIn Australia, leading grocer Woolworths <a href=\\"https://www.smh.com.au/business/companies/we-re-all-blobs-woolworths-trials-new-tech-for-covid-safe-christmas-rush-20200917-p55whj.html\\" target=\\"blank\\"> used Walkbase </a> to offer a safer shopping experience during last year’s Christmas rush. The Occupancy Management component of Walkbase TREQ can measure occupancy with 99% accuracy, which means that it can reliably keep staff teams informed of the numbers in store. For Woolworths this meant they could ensure the safety and security of customers while also looking at how to best serve those customers with the deployment of staff. As mentioned in the linked article, Walkbase can provide a scalable digital solution that can give brands accurate information while also maintaining public privacy. \\n\\nThe accuracy of Walkbase in-store insights is impressive  — 99% on occupancy and the use of Walkbase means that those businesses currently using staff and a ‘clicker’ can reallocate those team members to more meaningful customer service roles. This quick deployment of staff creates immediate efficiencies, efficiencies that can be expanded when data derived from Walkbase accumulates. This means that staffing allocation over times of the day, week and seasons can be decided based on the times customers are entering and leaving the store. Email and push notifications can notify staff when a premises or store area is getting busy, creating an automated system of staff deployment. I see this being especially useful in large stores such as department stores or big box premises, shopping malls or premises with a lot of foot traffic, such as airports or hospitals. For retailers, this push notification of staff deployment will also be incredibly handy during key retail times such as Black Friday, Christmas or during the January sales (and returns).  \\n\\nThe push notifications along with Walkabase’s capability also reveal something key about the system. Walkbase data is easy to access through any browser based mobile device, tablet or work station. Walkbase TREQ technology can also be integrated with digital signage to show occupancy numbers to customers as they enter the store or displayed on screens in staff areas such as stock or break rooms. Clear communication with customers is not only important for promotions; it’s needed for safety as well. \\n\\nThe most exciting thing for me when it comes to Walkbase is the way in which the accurate data can be used across all parts of the customer journey to create a more efficient and pleasant experience for those in store and hopefully, encourage repeat visits. Queue Analytics is a cloud-based component of Walkbase that gives retailers insight into how they manage a common pain point for customers as they wait to try on clothing, pay for orders or wait for click and collect fulfilment. \\n\\nWalkbase can also help with customer pathing. Using reliable bluetooth technology, brands can use Walkbase to analyse the ease with which individuals navigate a space such as a store or travel hub and allocate staff or position key signage or merchandise accordingly. Pathing can also be used to assess if shoppers are navigating toward or bypassing high value areas of the store, and change layout or use digital signage to promote optimal pathing. The best bit is that with all of the data gathered by Walkbase, brands can adjust and augment the customer journey as needed, gaining new insight from Walkbase as they go. \\n\\nWhether it be as people search for the perfect gift or outfit for the long overdue staff party, or as they prepare to go on a long-deserved vacation or make a crucial appointment, Walkbase is the platform that improves not only the customer journey, but it also gives brands easily accessible insights that can then be used to better their business — to increase efficiencies and optimize sales opportunities. \\n\\nWalkbase is the focus of this blog but it is just one of many of the digital solutions offered through Scala. We’re a flexible and, I’d like to think, clever bunch. Talk to us about what you want to achieve with your business and we will do our best to offer a solution that works for you now and will grow along with your operations. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"24QmhkPSrBpNHkw4saBbe8"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5riEhPppOtifzLItyUkfh3","type":"Entry","createdAt":"2021-11-23T07:55:15.938Z","updatedAt":"2021-11-23T08:04:14.533Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Brings Festive Cheer"},"slug":{"en-US":"digital-signage-brings-festive-cheer"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2drhFHk0hJzWTxPfbV92l"}}},"startDate":{"en-US":"2021-11-23T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"## RETAILERS GEAR UP FOR THE FESTIVE SEASON\\n\\nWith the holiday shopping season on the horizon, retailers are heading into the busiest buying season of the year, with consumers searching for the perfect gift for family and friends. This year, retailers are anticipating greater consumer spending amidst ongoing economic recovery and are mapping out strategies to ensure that they make the most from festive sales.\\n\\nAccording to Deloitte, holiday retail sales are likely to increase between <a href=\\"https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html\\" rel=\\"nofollow\\" target=\\"_blank\\">7% and 9%</a> in 2021 and hit $1.28 - $1.3 trillion from November to January. Asia-Pacific is expected to witness a rise in shopper traffic during the festive period, as vaccination rates rise and consumers regain confidence in returning to physical stores. In fact, <a href=\\"https://www.livemint.com/news/india/91-consumers-plan-to-shop-this-festival-season-says-report-11630477009900.html\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of consumers in India plan to shop and make a purchase during this festive season.\\n\\nThe retail industry is constantly evolving; technological advancements have changed the way consumers interact with brands and products, from the ease at which they are able to receive information to the way they digest an abundance of content. \\n\\nRetailers need to modernise their stores and improve the customer experience to distinguish their brand. To this end, retailers are leveraging digital signage solutions as part of an omnichannel strategy to offer a personalised experience, optimise foot traffic conversions and boost revenue.\\n\\nSteve Hawkes, COO – APJ at Sitecore said, __*“ We are seeing many consumer marketers increasingly relying on digital initiatives to capture the needed increase in sales this Christmas shopping season.”*__\\n\\n## DIGITAL STRATEGIES THAT RETAILERS CAN ADOPT\\n\\nHere are several digital strategies that retailers can adopt to attract eyeballs and boost conversions during the upcoming festive season.\\n\\n- __Create a themed shopping experience:__ A themed shopping experience offers shoppers a unique and memorable shopping affair. Retailers can craft a magical experience and decorate their stores based on festive themes such as: Winter Wonderland, Santa’s Journey and Thanksgiving Traditions. Create an immersive experience and bring video walls to life with vivid festive videos and 3D animation.\\n\\n- __Captivate attention with outdoor digital signage:__ Utilise outdoor digital signage to showcase festive bestsellers and entice passers-by into the store. Reach a wide audience and increase engagement with a touchscreen interactive kiosk that features digital wayfinding and other useful information for shoppers. \\n\\n- __Increase personalisation:__ Smart digital signage embedded with visual sensors can detect audience age, gender, shopping path and dwell time. Offer a personalised experience and influence purchase behaviour by triggering targeted content based on audience personas.\\n\\n- __Introduce an interactive fitting room assistant:__ Create a highly personal and bespoke shopping affair with an [interactive fitting room assistant](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks for Fitting Room Assistant \\"). Improve the process of trying on clothes by allowing shoppers to try a look digitally via a virtual mannequin software. Automate product discovery and facilitate suggestive selling to enhance the customer experience.\\n\\n- __Encourage product discovery with Lift & Learn:__ Lift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered help retailers optimise store displays and improve sales conversions.\\n\\n## TRANSFORM YOUR STORE WITH SCALA DIGITAL SIGNAGE SOLUTIONS\\n\\nDigital signage helps retailers to transform their store and create immersive customer experiences to stay ahead of the competition.\\n\\nScala provides effective and reliable digital signage solutions for retail stores. Kickstart your retail transformation today with [Scala digital signage solutions](https://www.scala.com/au/industries/retail/ \\"retail digital signage solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"## RETAILERS GEAR UP FOR THE FESTIVE SEASON\\n\\nWith the holiday shopping season on the horizon, retailers are heading into the busiest buying season of the year, with consumers searching for the perfect gift for family and friends. This year, retailers are anticipating greater consumer spending amidst ongoing economic recovery and are mapping out strategies to ensure that they make the most from festive sales.\\n\\nAccording to Deloitte, holiday retail sales are likely to increase between <a href=\\"https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html\\" rel=\\"nofollow\\" target=\\"_blank\\">7% and 9%</a> in 2021 and hit $1.28 - $1.3 trillion from November to January. Asia-Pacific is expected to witness a rise in shopper traffic during the festive period, as vaccination rates rise and consumers regain confidence in returning to physical stores. In fact, <a href=\\"https://www.livemint.com/news/india/91-consumers-plan-to-shop-this-festival-season-says-report-11630477009900.html\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of consumers in India plan to shop and make a purchase during this festive season.\\n\\nThe retail industry is constantly evolving; technological advancements have changed the way consumers interact with brands and products, from the ease at which they are able to receive information to the way they digest an abundance of content. \\n\\nRetailers need to modernise their stores and improve the customer experience to distinguish their brand. To this end, retailers are leveraging digital signage solutions as part of an omnichannel strategy to offer a personalised experience, optimise foot traffic conversions and boost revenue.\\n\\nSteve Hawkes, COO – APJ at Sitecore said, __*“ We are seeing many consumer marketers increasingly relying on digital initiatives to capture the needed increase in sales this Christmas shopping season.”*__\\n\\n## DIGITAL STRATEGIES THAT RETAILERS CAN ADOPT\\n\\nHere are several digital strategies that retailers can adopt to attract eyeballs and boost conversions during the upcoming festive season.\\n\\n- __Create a themed shopping experience:__ A themed shopping experience offers shoppers a unique and memorable shopping affair. Retailers can craft a magical experience and decorate their stores based on festive themes such as: Winter Wonderland, Santa’s Journey and Thanksgiving Traditions. Create an immersive experience and bring video walls to life with vivid festive videos and 3D animation.\\n\\n- __Captivate attention with outdoor digital signage:__ Utilise outdoor digital signage to showcase festive bestsellers and entice passers-by into the store. Reach a wide audience and increase engagement with a touchscreen interactive kiosk that features digital wayfinding and other useful information for shoppers. \\n\\n- __Increase personalisation:__ Smart digital signage embedded with visual sensors can detect audience age, gender, shopping path and dwell time. Offer a personalised experience and influence purchase behaviour by triggering targeted content based on audience personas.\\n\\n- __Introduce an interactive fitting room assistant:__ Create a highly personal and bespoke shopping affair with an [interactive fitting room assistant](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks for Fitting Room Assistant \\"). Improve the process of trying on clothes by allowing shoppers to try a look digitally via a virtual mannequin software. Automate product discovery and facilitate suggestive selling to enhance the customer experience.\\n\\n- __Encourage product discovery with Lift & Learn:__ Lift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered help retailers optimise store displays and improve sales conversions.\\n\\n## TRANSFORM YOUR STORE WITH SCALA DIGITAL SIGNAGE SOLUTIONS\\n\\nDigital signage helps retailers to transform their store and create immersive customer experiences to stay ahead of the competition.\\n\\nScala provides effective and reliable digital signage solutions for retail stores. Kickstart your retail transformation today with [Scala digital signage solutions](https://www.scala.com/sg/industries/retail/ \\"retail digital signage solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"## RETAILERS GEAR UP FOR THE FESTIVE SEASON\\n\\nWith the holiday shopping season on the horizon, retailers are heading into the busiest buying season of the year, with consumers searching for the perfect gift for family and friends. This year, retailers are anticipating greater consumer spending amidst ongoing economic recovery and are mapping out strategies to ensure that they make the most from festive sales.\\n\\nAccording to Deloitte, holiday retail sales are likely to increase between <a href=\\"https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html\\" rel=\\"nofollow\\" target=\\"_blank\\">7% and 9%</a> in 2021 and hit $1.28 - $1.3 trillion from November to January. Asia-Pacific is expected to witness a rise in shopper traffic during the festive period, as vaccination rates rise and consumers regain confidence in returning to physical stores. In fact, <a href=\\"https://www.livemint.com/news/india/91-consumers-plan-to-shop-this-festival-season-says-report-11630477009900.html\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of consumers in India plan to shop and make a purchase during this festive season.\\n\\nThe retail industry is constantly evolving; technological advancements have changed the way consumers interact with brands and products, from the ease at which they are able to receive information to the way they digest an abundance of content. \\n\\nRetailers need to modernise their stores and improve the customer experience to distinguish their brand. To this end, retailers are leveraging digital signage solutions as part of an omnichannel strategy to offer a personalised experience, optimise foot traffic conversions and boost revenue.\\n\\nSteve Hawkes, COO – APJ at Sitecore said, __*“ We are seeing many consumer marketers increasingly relying on digital initiatives to capture the needed increase in sales this Christmas shopping season.”*__\\n\\n## DIGITAL STRATEGIES THAT RETAILERS CAN ADOPT\\n\\nHere are several digital strategies that retailers can adopt to attract eyeballs and boost conversions during the upcoming festive season.\\n\\n- __Create a themed shopping experience:__ A themed shopping experience offers shoppers a unique and memorable shopping affair. Retailers can craft a magical experience and decorate their stores based on festive themes such as: Winter Wonderland, Santa’s Journey and Thanksgiving Traditions. Create an immersive experience and bring video walls to life with vivid festive videos and 3D animation.\\n\\n- __Captivate attention with outdoor digital signage:__ Utilise outdoor digital signage to showcase festive bestsellers and entice passers-by into the store. Reach a wide audience and increase engagement with a touchscreen interactive kiosk that features digital wayfinding and other useful information for shoppers. \\n\\n- __Increase personalisation:__ Smart digital signage embedded with visual sensors can detect audience age, gender, shopping path and dwell time. Offer a personalised experience and influence purchase behaviour by triggering targeted content based on audience personas.\\n\\n- __Introduce an interactive fitting room assistant:__ Create a highly personal and bespoke shopping affair with an [interactive fitting room assistant](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks for Fitting Room Assistant \\"). Improve the process of trying on clothes by allowing shoppers to try a look digitally via a virtual mannequin software. Automate product discovery and facilitate suggestive selling to enhance the customer experience.\\n\\n- __Encourage product discovery with Lift & Learn:__ Lift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered help retailers optimise store displays and improve sales conversions.\\n\\n## TRANSFORM YOUR STORE WITH SCALA DIGITAL SIGNAGE SOLUTIONS\\n\\nDigital signage helps retailers to transform their store and create immersive customer experiences to stay ahead of the competition.\\n\\nScala provides effective and reliable digital signage solutions for retail stores. Kickstart your retail transformation today with [Scala digital signage solutions](https://www.scala.com/in/industries/retail/ \\"retail digital signage solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"## RETAILERS GEAR UP FOR THE FESTIVE SEASON\\n\\nWith the holiday shopping season on the horizon, retailers are heading into the busiest buying season of the year, with consumers searching for the perfect gift for family and friends. This year, retailers are anticipating greater consumer spending amidst ongoing economic recovery and are mapping out strategies to ensure that they make the most from festive sales.\\n\\nAccording to Deloitte, holiday retail sales are likely to increase between <a href=\\"https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html\\" rel=\\"nofollow\\" target=\\"_blank\\">7% and 9%</a> in 2021 and hit $1.28 - $1.3 trillion from November to January. Asia-Pacific is expected to witness a rise in shopper traffic during the festive period, as vaccination rates rise and consumers regain confidence in returning to physical stores. In fact, <a href=\\"https://www.livemint.com/news/india/91-consumers-plan-to-shop-this-festival-season-says-report-11630477009900.html\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of consumers in India plan to shop and make a purchase during this festive season.\\n\\nThe retail industry is constantly evolving; technological advancements have changed the way consumers interact with brands and products, from the ease at which they are able to receive information to the way they digest an abundance of content. \\n\\nRetailers need to modernise their stores and improve the customer experience to distinguish their brand. To this end, retailers are leveraging digital signage solutions as part of an omnichannel strategy to offer a personalised experience, optimise foot traffic conversions and boost revenue.\\n\\nSteve Hawkes, COO – APJ at Sitecore said, __*“ We are seeing many consumer marketers increasingly relying on digital initiatives to capture the needed increase in sales this Christmas shopping season.”*__\\n\\n## DIGITAL STRATEGIES THAT RETAILERS CAN ADOPT\\n\\nHere are several digital strategies that retailers can adopt to attract eyeballs and boost conversions during the upcoming festive season.\\n\\n- __Create a themed shopping experience:__ A themed shopping experience offers shoppers a unique and memorable shopping affair. Retailers can craft a magical experience and decorate their stores based on festive themes such as: Winter Wonderland, Santa’s Journey and Thanksgiving Traditions. Create an immersive experience and bring video walls to life with vivid festive videos and 3D animation.\\n\\n- __Captivate attention with outdoor digital signage:__ Utilise outdoor digital signage to showcase festive bestsellers and entice passers-by into the store. Reach a wide audience and increase engagement with a touchscreen interactive kiosk that features digital wayfinding and other useful information for shoppers. \\n\\n- __Increase personalisation:__ Smart digital signage embedded with visual sensors can detect audience age, gender, shopping path and dwell time. Offer a personalised experience and influence purchase behaviour by triggering targeted content based on audience personas.\\n\\n- __Introduce an interactive fitting room assistant:__ Create a highly personal and bespoke shopping affair with an [interactive fitting room assistant](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks for Fitting Room Assistant \\"). Improve the process of trying on clothes by allowing shoppers to try a look digitally via a virtual mannequin software. Automate product discovery and facilitate suggestive selling to enhance the customer experience.\\n\\n- __Encourage product discovery with Lift & Learn:__ Lift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered help retailers optimise store displays and improve sales conversions.\\n\\n## TRANSFORM YOUR STORE WITH SCALA DIGITAL SIGNAGE SOLUTIONS\\n\\nDigital signage helps retailers to transform their store and create immersive customer experiences to stay ahead of the competition.\\n\\nScala provides effective and reliable digital signage solutions for retail stores. Kickstart your retail transformation today with [Scala digital signage solutions](https://www.scala.com/jp/industries/retail/ \\"retail digital signage solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"## RETAILERS GEAR UP FOR THE FESTIVE SEASON\\n\\nWith the holiday shopping season on the horizon, retailers are heading into the busiest buying season of the year, with consumers searching for the perfect gift for family and friends. This year, retailers are anticipating greater consumer spending amidst ongoing economic recovery and are mapping out strategies to ensure that they make the most from festive sales.\\n\\nAccording to Deloitte, holiday retail sales are likely to increase between <a href=\\"https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html\\" rel=\\"nofollow\\" target=\\"_blank\\">7% and 9%</a> in 2021 and hit $1.28 - $1.3 trillion from November to January. Asia-Pacific is expected to witness a rise in shopper traffic during the festive period, as vaccination rates rise and consumers regain confidence in returning to physical stores. In fact, <a href=\\"https://www.livemint.com/news/india/91-consumers-plan-to-shop-this-festival-season-says-report-11630477009900.html\\" rel=\\"nofollow\\" target=\\"_blank\\">91%</a> of consumers in India plan to shop and make a purchase during this festive season.\\n\\nThe retail industry is constantly evolving; technological advancements have changed the way consumers interact with brands and products, from the ease at which they are able to receive information to the way they digest an abundance of content. \\n\\nRetailers need to modernise their stores and improve the customer experience to distinguish their brand. To this end, retailers are leveraging digital signage solutions as part of an omnichannel strategy to offer a personalised experience, optimise foot traffic conversions and boost revenue.\\n\\nSteve Hawkes, COO – APJ at Sitecore said, __*“ We are seeing many consumer marketers increasingly relying on digital initiatives to capture the needed increase in sales this Christmas shopping season.”*__\\n\\n## DIGITAL STRATEGIES THAT RETAILERS CAN ADOPT\\n\\nHere are several digital strategies that retailers can adopt to attract eyeballs and boost conversions during the upcoming festive season.\\n\\n- __Create a themed shopping experience:__ A themed shopping experience offers shoppers a unique and memorable shopping affair. Retailers can craft a magical experience and decorate their stores based on festive themes such as: Winter Wonderland, Santa’s Journey and Thanksgiving Traditions. Create an immersive experience and bring video walls to life with vivid festive videos and 3D animation.\\n\\n- __Captivate attention with outdoor digital signage:__ Utilise outdoor digital signage to showcase festive bestsellers and entice passers-by into the store. Reach a wide audience and increase engagement with a touchscreen interactive kiosk that features digital wayfinding and other useful information for shoppers. \\n\\n- __Increase personalisation:__ Smart digital signage embedded with visual sensors can detect audience age, gender, shopping path and dwell time. Offer a personalised experience and influence purchase behaviour by triggering targeted content based on audience personas.\\n\\n- __Introduce an interactive fitting room assistant:__ Create a highly personal and bespoke shopping affair with an [interactive fitting room assistant](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Interactive Kiosks for Fitting Room Assistant \\"). Improve the process of trying on clothes by allowing shoppers to try a look digitally via a virtual mannequin software. Automate product discovery and facilitate suggestive selling to enhance the customer experience.\\n\\n- __Encourage product discovery with Lift & Learn:__ Lift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered help retailers optimise store displays and improve sales conversions.\\n\\n## TRANSFORM YOUR STORE WITH SCALA DIGITAL SIGNAGE SOLUTIONS\\n\\nDigital signage helps retailers to transform their store and create immersive customer experiences to stay ahead of the competition.\\n\\nScala provides effective and reliable digital signage solutions for retail stores. Kickstart your retail transformation today with [Scala digital signage solutions](https://www.scala.com/sg/industries/retail/ \\"retail digital signage solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ysfcXBrFAC33VAM15sH4T"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"MKTQ7CvupMw4wv2lyO3U3","type":"Entry","createdAt":"2021-11-03T12:13:26.722Z","updatedAt":"2021-11-22T04:26:18.991Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Retail Marketing – What is it and why is it important?"},"slug":{"en-US":"retail-marketing-what-is-it-and-why-is-it-important","ja":"retail-marketing-what-is-it-and-why-is-it-important"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1yN89O6w7jX6rHvKK34hU1"}}},"startDate":{"en-US":"2021-11-03T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"## APAC’s Retail Industry\\n\\nAsia Pacific is emerging as a retail growth hotspot, according to research from <a href=\\"https://www2.deloitte.com/global/en/pages/consumer-business/articles/global-powers-of-retailing.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte’s Global Powers of Retailing 2021 report</a>.\\n\\nThe report outlines the top 250 global retailers, companies that generated aggregated revenues of US$4.85 trillion in the fiscal year 2019. Half of the top 10 fastest-growing retailers were Asian countries, with China taking two, and Vietnam, South Korea and India taking one each. Asia Pacific further occupied nine out of the 12 new entrants to the top 250 list, with three countries based in South Korea, two in China, and Vietnam entering the top 250 for the first time due to rapid organic growth. \\n\\nRetail in APAC is forecasted to bounce back with a full recovery to 2019, <a href=\\"https://www.forbes.com/sites/tiffanylung/2021/01/05/five-trends-you-need-to-know-for-asia-retail-in-2021/?sh=430cf0246370\\" rel=\\"nofollow\\" target=\\"_blank\\">projected to grow by 6% in 2021</a>. The key factors contributing to this growth are 1) economic and social developments, 2) rising incomes, 3) changing consumer preferences and 4) population growth.\\n\\nThe pandemic accelerated digital transformation in the retail industry. Asia-Pacific is propelling the retail industry, generating about three-quarters of global growth. Retailers are ramping up in-store technologies to create a safe, immersive and personalised shopping experience to attract customers and drive sales.\\n\\n<a href=\\"https://futurecio.tech/apac-retail-leads-75-of-global-growth-says-bain/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bain & Company’s Kanaiya Parekh</a> said, “Retailers must immediately focus on developing and implementing strategies which will future-proof their business, including reviewing the role of their stores as well pivoting their operating models to be more agile and data-driven”\\n\\n## The What & Why of Retail Marketing\\n\\nRetail marketing refers to the range of in-store activities to promote products and generate awareness, interest and sales. This encompasses all facets of the store, from entrance displays and in-store advertisements, to shelf talkers and payment terminals.\\n\\nSmart retail marketing strategies are deployed to engage customers and enhance their shopping experience. \\n\\nOn a high level, a retail marketing strategy should accomplish six core objectives: \\n\\n- Communicate offers to customers\\n- Influence purchase behaviour\\n- Cross-sell and upsell products and services\\n- Elevate the shopping experience\\n- Strengthen brand recall \\n- Increase revenue\\n\\n## Retail Digitalisation \\n\\nDigital transformation helps to create an omnichannel experience by offering personalised services, customised messages and intimate customer engagement. Omnichannel retail connects offline and online channels to deliver a holistic and seamless customer experience.\\n\\nOne retail giant with over 100 years of history recently reinvented its store to provide an innovative customer experience. From using avatar-based virtual mannequins to deploying product visualisation touchscreens, the brand is leading the way in retail transformation. \\n\\n[Retail digital signage](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\") catalyses retail transformation and helps retailers to provide speedy and personalised attention to their customers, leading to deeper brand engagement and loyalty. Retailers are utilising dynamic displays, automated checkout systems, virtual fitting rooms, smart digital displays and interactive kiosks to provide a stellar shopping experience for customers.\\n\\n![Videowall Retail - Shoes Digital Signage](//images.contentful.com/lx4pzcb22oh0/7aNVrwWd2dKL6ZEHc06ICs/977d1a0469328796d231bf5c135203e6/Videowall_Retail_-_Shoes.jpg)\\n\\nLet’s have a look at how retail digital signage is improving the retail space:\\n\\n__●\\tTransform the In-store Experience -__ Retail digital signage transforms the in-store experience by creating immersive and personalised experiences with innovative solutions such as video walls, dynamic digital displays and smart tablets. \\n\\n__●\\tIncrease Customer Satisfaction -__ Interactive displays provide useful product information at the click of a few buttons and facilitates decision-making. This improves customer service and increases satisfaction.\\n\\n__●\\tDrive Sales -__ Outdoor and indoor digital signage featuring eye-catching visuals and videos attract customer attention and increases footfall. Strategically placed displays featuring offers and discounts stimulate purchase desire and drive sales.\\n\\n__●\\tStreamline Operations -__ Retail digital signage offers real-time updates about prices, promotions and stock availability. This helps to streamline operations and processes.\\n\\n![Fitting Room Digital Signage](//images.contentful.com/lx4pzcb22oh0/7os1lumE4zLN1oqdPepgbV/5b6b5f91ef38d64179439b8dc95bf146/Fitting_Room.jpg)\\n\\n### Transform Your Retail Stores with Scala Digital Signage Solutions \\n\\nScala offers user-friendly, reliable and flexible digital signage for retail stores. Scala has transformed the retail experience of many [global brands](https://www.scala.com/au/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"global brands case-study\\") with its innovative and cutting-edge technology. To know more visit [Scala Industries](https://www.scala.com/au/industries/retail/ \\"Retail Industry\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","en-US":"## APAC’s Retail Industry\\n\\nAsia Pacific is emerging as a retail growth hotspot, according to research from <a href=\\"https://www2.deloitte.com/global/en/pages/consumer-business/articles/global-powers-of-retailing.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte’s Global Powers of Retailing 2021 report</a>. \\n\\nThe report outlines the top 250 global retailers, companies that generated aggregated revenues of US$4.85 trillion in the fiscal year 2019. Half of the top 10 fastest-growing retailers were Asian countries, with China taking two, and Vietnam, South Korea and India taking one each. Asia Pacific further occupied nine out of the 12 new entrants to the top 250 list, with three countries based in South Korea, two in China, and Vietnam entering the top 250 for the first time due to rapid organic growth. \\n\\nRetail in APAC is forecasted to bounce back with a full recovery to 2019, <a href=\\"https://www.forbes.com/sites/tiffanylung/2021/01/05/five-trends-you-need-to-know-for-asia-retail-in-2021/?sh=430cf0246370\\" rel=\\"nofollow\\" target=\\"_blank\\">projected to grow by 6% in 2021</a>. The key factors contributing to this growth are 1) economic and social developments, 2) rising incomes, 3) changing consumer preferences and 4) population growth.\\n\\nThe pandemic accelerated digital transformation in the retail industry. Asia-Pacific is propelling the retail industry, generating about three-quarters of global growth. Retailers are ramping up in-store technologies to create a safe, immersive and personalised shopping experience to attract customers and drive sales.\\n\\n<a href=\\"https://futurecio.tech/apac-retail-leads-75-of-global-growth-says-bain/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bain & Company’s Kanaiya Parekh</a> said, “Retailers must immediately focus on developing and implementing strategies which will future-proof their business, including reviewing the role of their stores as well pivoting their operating models to be more agile and data-driven”\\n\\n## The What & Why of Retail Marketing\\n\\nRetail marketing refers to the range of in-store activities to promote products and generate awareness, interest and sales. This encompasses all facets of the store, from entrance displays and in-store advertisements, to shelf talkers and payment terminals.\\n\\nSmart retail marketing strategies are deployed to engage customers and enhance their shopping experience. \\n\\nOn a high level, a retail marketing strategy should accomplish six core objectives: \\n\\n- Communicate offers to customers\\n- Influence purchase behaviour\\n- Cross-sell and upsell products and services\\n- Elevate the shopping experience\\n- Strengthen brand recall \\n- Increase revenue\\n\\n## Retail Digitalisation \\n\\nDigital transformation helps to create an omnichannel experience by offering personalised services, customised messages and intimate customer engagement. Omnichannel retail connects offline and online channels to deliver a holistic and seamless customer experience.\\n\\nOne retail giant with over 100 years of history recently reinvented its store to provide an innovative customer experience. From using avatar-based virtual mannequins to deploying product visualisation touchscreens, the brand is leading the way in retail transformation. \\n\\n[Retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") catalyses retail transformation and helps retailers to provide speedy and personalised attention to their customers, leading to deeper brand engagement and loyalty. Retailers are utilising dynamic displays, automated checkout systems, virtual fitting rooms, smart digital displays and interactive kiosks to provide a stellar shopping experience for customers.\\n\\n![Videowall Retail - Shoes Digital Signage](//images.contentful.com/lx4pzcb22oh0/7aNVrwWd2dKL6ZEHc06ICs/977d1a0469328796d231bf5c135203e6/Videowall_Retail_-_Shoes.jpg)\\n\\nLet’s have a look at how retail digital signage is improving the retail space:\\n\\n__●\\tTransform the In-store Experience -__ Retail digital signage transforms the in-store experience by creating immersive and personalised experiences with innovative solutions such as video walls, dynamic digital displays and smart tablets. \\n\\n__●\\tIncrease Customer Satisfaction -__ Interactive displays provide useful product information at the click of a few buttons and facilitates decision-making. This improves customer service and increases satisfaction.\\n\\n__●\\tDrive Sales -__ Outdoor and indoor digital signage featuring eye-catching visuals and videos attract customer attention and increases footfall. Strategically placed displays featuring offers and discounts stimulate purchase desire and drive sales.\\n\\n__●\\tStreamline Operations -__ Retail digital signage offers real-time updates about prices, promotions and stock availability. This helps to streamline operations and processes.\\n\\n![Fitting Room Digital Signage](//images.contentful.com/lx4pzcb22oh0/7os1lumE4zLN1oqdPepgbV/5b6b5f91ef38d64179439b8dc95bf146/Fitting_Room.jpg)\\n\\n### Transform Your Retail Stores with Scala Digital Signage Solutions \\n\\nScala offers user-friendly, reliable and flexible digital signage for retail stores. Scala has transformed the retail experience of many [global brands](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"global brands case-study\\") with its innovative and cutting-edge technology. To know more visit [Scala Industries](https://www.scala.com/sg/industries/retail/ \\"Retail Industry\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","in":"## APAC’s Retail Industry\\n\\nAsia Pacific is emerging as a retail growth hotspot, according to research from <a href=\\"https://www2.deloitte.com/global/en/pages/consumer-business/articles/global-powers-of-retailing.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte’s Global Powers of Retailing 2021 report</a>.\\n\\nThe report outlines the top 250 global retailers, companies that generated aggregated revenues of US$4.85 trillion in the fiscal year 2019. Half of the top 10 fastest-growing retailers were Asian countries, with China taking two, and Vietnam, South Korea and India taking one each. Asia Pacific further occupied nine out of the 12 new entrants to the top 250 list, with three countries based in South Korea, two in China, and Vietnam entering the top 250 for the first time due to rapid organic growth. \\n\\nRetail in APAC is forecasted to bounce back with a full recovery to 2019, <a href=\\"https://www.forbes.com/sites/tiffanylung/2021/01/05/five-trends-you-need-to-know-for-asia-retail-in-2021/?sh=430cf0246370\\" rel=\\"nofollow\\" target=\\"_blank\\">projected to grow by 6% in 2021</a>. The key factors contributing to this growth are 1) economic and social developments, 2) rising incomes, 3) changing consumer preferences and 4) population growth.\\n\\nThe pandemic accelerated digital transformation in the retail industry. Asia-Pacific is propelling the retail industry, generating about three-quarters of global growth. Retailers are ramping up in-store technologies to create a safe, immersive and personalised shopping experience to attract customers and drive sales.\\n\\n<a href=\\"https://futurecio.tech/apac-retail-leads-75-of-global-growth-says-bain/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bain & Company’s Kanaiya Parekh</a> said, “Retailers must immediately focus on developing and implementing strategies which will future-proof their business, including reviewing the role of their stores as well pivoting their operating models to be more agile and data-driven”\\n\\n## The What & Why of Retail Marketing\\n\\nRetail marketing refers to the range of in-store activities to promote products and generate awareness, interest and sales. This encompasses all facets of the store, from entrance displays and in-store advertisements, to shelf talkers and payment terminals.\\n\\nSmart retail marketing strategies are deployed to engage customers and enhance their shopping experience. \\n\\nOn a high level, a retail marketing strategy should accomplish six core objectives: \\n\\n- Communicate offers to customers\\n- Influence purchase behaviour\\n- Cross-sell and upsell products and services\\n- Elevate the shopping experience\\n- Strengthen brand recall \\n- Increase revenue\\n\\n## Retail Digitalisation \\n\\nDigital transformation helps to create an omnichannel experience by offering personalised services, customised messages and intimate customer engagement. Omnichannel retail connects offline and online channels to deliver a holistic and seamless customer experience.\\n\\nOne retail giant with over 100 years of history recently reinvented its store to provide an innovative customer experience. From using avatar-based virtual mannequins to deploying product visualisation touchscreens, the brand is leading the way in retail transformation. \\n\\n[Retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") catalyses retail transformation and helps retailers to provide speedy and personalised attention to their customers, leading to deeper brand engagement and loyalty. Retailers are utilising dynamic displays, automated checkout systems, virtual fitting rooms, smart digital displays and interactive kiosks to provide a stellar shopping experience for customers.\\n\\n![Videowall Retail - Shoes Digital Signage](//images.contentful.com/lx4pzcb22oh0/7aNVrwWd2dKL6ZEHc06ICs/977d1a0469328796d231bf5c135203e6/Videowall_Retail_-_Shoes.jpg)\\n\\nLet’s have a look at how retail digital signage is improving the retail space:\\n\\n__●\\tTransform the In-store Experience -__ Retail digital signage transforms the in-store experience by creating immersive and personalised experiences with innovative solutions such as video walls, dynamic digital displays and smart tablets. \\n\\n__●\\tIncrease Customer Satisfaction -__ Interactive displays provide useful product information at the click of a few buttons and facilitates decision-making. This improves customer service and increases satisfaction.\\n\\n__●\\tDrive Sales -__ Outdoor and indoor digital signage featuring eye-catching visuals and videos attract customer attention and increases footfall. Strategically placed displays featuring offers and discounts stimulate purchase desire and drive sales.\\n\\n__●\\tStreamline Operations -__ Retail digital signage offers real-time updates about prices, promotions and stock availability. This helps to streamline operations and processes.\\n\\n![Fitting Room Digital Signage](//images.contentful.com/lx4pzcb22oh0/7os1lumE4zLN1oqdPepgbV/5b6b5f91ef38d64179439b8dc95bf146/Fitting_Room.jpg)\\n\\n### Transform Your Retail Stores with Scala Digital Signage Solutions \\n\\nScala offers user-friendly, reliable and flexible digital signage for retail stores. Scala has transformed the retail experience of many [global brands](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"global brands case-study\\") with its innovative and cutting-edge technology. To know more visit [Scala Industries](https://www.scala.com/in/industries/retail/ \\"Retail Industry\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","ja":"## APAC’s Retail Industry\\n\\nAsia Pacific is emerging as a retail growth hotspot, according to research from <a href=\\"https://www2.deloitte.com/global/en/pages/consumer-business/articles/global-powers-of-retailing.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte’s Global Powers of Retailing 2021 report</a>.\\n\\nThe report outlines the top 250 global retailers, companies that generated aggregated revenues of US$4.85 trillion in the fiscal year 2019. Half of the top 10 fastest-growing retailers were Asian countries, with China taking two, and Vietnam, South Korea and India taking one each. Asia Pacific further occupied nine out of the 12 new entrants to the top 250 list, with three countries based in South Korea, two in China, and Vietnam entering the top 250 for the first time due to rapid organic growth. \\n\\nRetail in APAC is forecasted to bounce back with a full recovery to 2019, <a href=\\"https://www.forbes.com/sites/tiffanylung/2021/01/05/five-trends-you-need-to-know-for-asia-retail-in-2021/?sh=430cf0246370\\" rel=\\"nofollow\\" target=\\"_blank\\">projected to grow by 6% in 2021</a>. The key factors contributing to this growth are 1) economic and social developments, 2) rising incomes, 3) changing consumer preferences and 4) population growth.\\n\\nThe pandemic accelerated digital transformation in the retail industry. Asia-Pacific is propelling the retail industry, generating about three-quarters of global growth. Retailers are ramping up in-store technologies to create a safe, immersive and personalised shopping experience to attract customers and drive sales.\\n\\n<a href=\\"https://futurecio.tech/apac-retail-leads-75-of-global-growth-says-bain/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bain & Company’s Kanaiya Parekh</a> said, “Retailers must immediately focus on developing and implementing strategies which will future-proof their business, including reviewing the role of their stores as well pivoting their operating models to be more agile and data-driven”\\n\\n## The What & Why of Retail Marketing\\n\\nRetail marketing refers to the range of in-store activities to promote products and generate awareness, interest and sales. This encompasses all facets of the store, from entrance displays and in-store advertisements, to shelf talkers and payment terminals.\\n\\nSmart retail marketing strategies are deployed to engage customers and enhance their shopping experience. \\n\\nOn a high level, a retail marketing strategy should accomplish six core objectives: \\n\\n- Communicate offers to customers\\n- Influence purchase behaviour\\n- Cross-sell and upsell products and services\\n- Elevate the shopping experience\\n- Strengthen brand recall \\n- Increase revenue\\n\\n## Retail Digitalisation \\n\\nDigital transformation helps to create an omnichannel experience by offering personalised services, customised messages and intimate customer engagement. Omnichannel retail connects offline and online channels to deliver a holistic and seamless customer experience.\\n\\nOne retail giant with over 100 years of history recently reinvented its store to provide an innovative customer experience. From using avatar-based virtual mannequins to deploying product visualisation touchscreens, the brand is leading the way in retail transformation. \\n\\n[Retail digital signage](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage\\") catalyses retail transformation and helps retailers to provide speedy and personalised attention to their customers, leading to deeper brand engagement and loyalty. Retailers are utilising dynamic displays, automated checkout systems, virtual fitting rooms, smart digital displays and interactive kiosks to provide a stellar shopping experience for customers.\\n\\n![Videowall Retail - Shoes Digital Signage](//images.contentful.com/lx4pzcb22oh0/7aNVrwWd2dKL6ZEHc06ICs/977d1a0469328796d231bf5c135203e6/Videowall_Retail_-_Shoes.jpg)\\n\\nLet’s have a look at how retail digital signage is improving the retail space:\\n\\n__●\\tTransform the In-store Experience -__ Retail digital signage transforms the in-store experience by creating immersive and personalised experiences with innovative solutions such as video walls, dynamic digital displays and smart tablets. \\n\\n__●\\tIncrease Customer Satisfaction -__ Interactive displays provide useful product information at the click of a few buttons and facilitates decision-making. This improves customer service and increases satisfaction.\\n\\n__●\\tDrive Sales -__ Outdoor and indoor digital signage featuring eye-catching visuals and videos attract customer attention and increases footfall. Strategically placed displays featuring offers and discounts stimulate purchase desire and drive sales.\\n\\n__●\\tStreamline Operations -__ Retail digital signage offers real-time updates about prices, promotions and stock availability. This helps to streamline operations and processes.\\n\\n![Fitting Room Digital Signage](//images.contentful.com/lx4pzcb22oh0/7os1lumE4zLN1oqdPepgbV/5b6b5f91ef38d64179439b8dc95bf146/Fitting_Room.jpg)\\n\\n### Transform Your Retail Stores with Scala Digital Signage Solutions \\n\\nScala offers user-friendly, reliable and flexible digital signage for retail stores. Scala has transformed the retail experience of many [global brands](https://www.scala.com/jp/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"global brands case-study\\") with its innovative and cutting-edge technology. To know more visit [Scala Industries](https://www.scala.com/jp/industries/retail/ \\"Retail Industry\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","sg":"## APAC’s Retail Industry\\n\\nAsia Pacific is emerging as a retail growth hotspot, according to research from <a href=\\"https://www2.deloitte.com/global/en/pages/consumer-business/articles/global-powers-of-retailing.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Deloitte’s Global Powers of Retailing 2021 report</a>.\\n\\nThe report outlines the top 250 global retailers, companies that generated aggregated revenues of US$4.85 trillion in the fiscal year 2019. Half of the top 10 fastest-growing retailers were Asian countries, with China taking two, and Vietnam, South Korea and India taking one each. Asia Pacific further occupied nine out of the 12 new entrants to the top 250 list, with three countries based in South Korea, two in China, and Vietnam entering the top 250 for the first time due to rapid organic growth. \\n\\nRetail in APAC is forecasted to bounce back with a full recovery to 2019, <a href=\\"https://www.forbes.com/sites/tiffanylung/2021/01/05/five-trends-you-need-to-know-for-asia-retail-in-2021/?sh=430cf0246370\\" rel=\\"nofollow\\" target=\\"_blank\\">projected to grow by 6% in 2021</a>. The key factors contributing to this growth are 1) economic and social developments, 2) rising incomes, 3) changing consumer preferences and 4) population growth.\\n\\nThe pandemic accelerated digital transformation in the retail industry. Asia-Pacific is propelling the retail industry, generating about three-quarters of global growth. Retailers are ramping up in-store technologies to create a safe, immersive and personalised shopping experience to attract customers and drive sales.\\n\\n<a href=\\"https://futurecio.tech/apac-retail-leads-75-of-global-growth-says-bain/\\" rel=\\"nofollow\\" target=\\"_blank\\">Bain & Company’s Kanaiya Parekh</a> said, “Retailers must immediately focus on developing and implementing strategies which will future-proof their business, including reviewing the role of their stores as well pivoting their operating models to be more agile and data-driven”\\n\\n## The What & Why of Retail Marketing\\n\\nRetail marketing refers to the range of in-store activities to promote products and generate awareness, interest and sales. This encompasses all facets of the store, from entrance displays and in-store advertisements, to shelf talkers and payment terminals.\\n\\nSmart retail marketing strategies are deployed to engage customers and enhance their shopping experience. \\n\\nOn a high level, a retail marketing strategy should accomplish six core objectives: \\n\\n- Communicate offers to customers\\n- Influence purchase behaviour\\n- Cross-sell and upsell products and services\\n- Elevate the shopping experience\\n- Strengthen brand recall \\n- Increase revenue\\n\\n## Retail Digitalisation \\n\\nDigital transformation helps to create an omnichannel experience by offering personalised services, customised messages and intimate customer engagement. Omnichannel retail connects offline and online channels to deliver a holistic and seamless customer experience.\\n\\nOne retail giant with over 100 years of history recently reinvented its store to provide an innovative customer experience. From using avatar-based virtual mannequins to deploying product visualisation touchscreens, the brand is leading the way in retail transformation. \\n\\n[Retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") catalyses retail transformation and helps retailers to provide speedy and personalised attention to their customers, leading to deeper brand engagement and loyalty. Retailers are utilising dynamic displays, automated checkout systems, virtual fitting rooms, smart digital displays and interactive kiosks to provide a stellar shopping experience for customers.\\n\\n![Videowall Retail - Shoes Digital Signage](//images.contentful.com/lx4pzcb22oh0/7aNVrwWd2dKL6ZEHc06ICs/977d1a0469328796d231bf5c135203e6/Videowall_Retail_-_Shoes.jpg)\\n\\nLet’s have a look at how retail digital signage is improving the retail space:\\n\\n__●\\tTransform the In-store Experience -__ Retail digital signage transforms the in-store experience by creating immersive and personalised experiences with innovative solutions such as video walls, dynamic digital displays and smart tablets. \\n\\n__●\\tIncrease Customer Satisfaction -__ Interactive displays provide useful product information at the click of a few buttons and facilitates decision-making. This improves customer service and increases satisfaction.\\n\\n__●\\tDrive Sales -__ Outdoor and indoor digital signage featuring eye-catching visuals and videos attract customer attention and increases footfall. Strategically placed displays featuring offers and discounts stimulate purchase desire and drive sales.\\n\\n__●\\tStreamline Operations -__ Retail digital signage offers real-time updates about prices, promotions and stock availability. This helps to streamline operations and processes.\\n\\n![Fitting Room Digital Signage](//images.contentful.com/lx4pzcb22oh0/7os1lumE4zLN1oqdPepgbV/5b6b5f91ef38d64179439b8dc95bf146/Fitting_Room.jpg)\\n\\n### Transform Your Retail Stores with Scala Digital Signage Solutions \\n\\nScala offers user-friendly, reliable and flexible digital signage for retail stores. Scala has transformed the retail experience of many [global brands](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"global brands case-study\\") with its innovative and cutting-edge technology. To know more visit [Scala Industries](https://www.scala.com/sg/industries/retail/ \\"Retail Industry\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6DYU3q9iMSQ1kUDJA1mTRZ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3roHPU3uPEaVr1jKtOlitI","type":"Entry","createdAt":"2021-11-19T10:00:51.914Z","updatedAt":"2021-11-19T10:52:02.886Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Asia-Pacific Clinches Dual Honours at the 15th Singapore HR Awards","sg":"STRATACACHE Asia-Pacific Clinches Dual Honours at the 15th Singapore HR Awards"},"slug":{"en-US":"stratacache-asia-pacific-clinches-dual-honours-at-the-15th-singapore-hr-awards","ja":"stratacache-asia-pacific-clinches-dual-honours-at-the-15th-singapore-hr-awards","sg":"stratacache-asia-pacific-clinches-dual-honours-at-the-15th-singapore-hr-awards"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3naoUlAJNxoWD5eq47PB4B"}}},"startDate":{"en-US":"2021-11-19T18:00+08:00"},"type":{"en-US":"News"},"description":{"en-US":"Singapore, __19 November 2021__ — STRATACACHE Asia-Pacific (APAC) has clinched double honours at the 15th Singapore HR Awards for demonstrating outstanding standards in Employee Engagement and Diversity & Inclusion.\\n\\n## ABOUT THE 15th SINGAPORE HR AWARDS\\n\\nOrganised by the Singapore Human Resource Institute (SHRI), the 15th Singapore HR Awards confers recognition to human resource professionals and organisations as an employer and employee champion to bring out the best through sound and commendable human resource and people management practices. \\n\\nThe Awards also celebrates the efforts, agility and resilience of human resource professionals and organisations in 2020 – a symbolic year where human resource professionals have exhibited collective leadership in ensuring workplace safety, supporting employee well-being and managing remote working amidst an unprecedented pandemic.\\n\\n## STRATACACHE APAC LAUDED FOR EXEMPLARY PRACTICES IN EMPLOYEE ENGAGEMENT AND DIVERSITY & INCLUSION\\n\\nSTRATACACHE APAC was credited for adopting a holistic approach to employee engagement and implementing successful initiatives that give recognition, cultivate a sense of belonging and foster an inspiring work environment. The company acknowledges that a happy, engaged and productive team is the cornerstone for a successful business.\\n\\nIn the area of Diversity & Inclusion, STRATACACHE APAC was honoured for introducing meaningful programmes and practices to promote an inclusive culture that supports the unique needs of employees and brings out the best in individuals. \\n\\nWith a team comprising 100+ staff across Asia-Pacific, STRATACACHE APAC is like a melting pot of cultures. The team builds unity through diversity and establishes a unique corporate culture that embraces differences and revolves around fundamental values such as honesty, integrity, kindness and respect. \\n\\nSTRATACACHE APAC’s phenomenal progress in the last two years — from the rapid expansion in Asia-Pacific, to the significant growth in staff strength — are a testament of the company’s effective leadership and human resource management. \\n\\n## A UNIFIED APAC TO PROPEL GROWTH\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “This prestigious award is a testament of our ongoing efforts to deliver effective people management practices that support the needs of the business. As the workforce becomes steadily more diverse in today’s global economy, embracing diversity and inclusion is crucial to tap new talent pools, while promoting employee engagement is key to retaining talent. We will continue to invest in our people and build a UNIFIED APAC to propel our next stage of growth.”\\n\\nLearn more about the 15th <a href=\\"https://shri.org.sg/the15thsingaporehrawards\\" rel=\\"nofollow\\" target=\\"_blank\\">Singapore HR Awards</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contact__\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n+65 8123 8595","sg":"Singapore, __19 November 2021__ — STRATACACHE Asia-Pacific (APAC) has clinched double honours at the 15th Singapore HR Awards for demonstrating outstanding standards in Employee Engagement and Diversity & Inclusion.\\n\\n## ABOUT THE 15th SINGAPORE HR AWARDS\\n\\nOrganised by the Singapore Human Resource Institute (SHRI), the 15th Singapore HR Awards confers recognition to human resource professionals and organisations as an employer and employee champion to bring out the best through sound and commendable human resource and people management practices. \\n\\nThe Awards also celebrates the efforts, agility and resilience of human resource professionals and organisations in 2020 – a symbolic year where human resource professionals have exhibited collective leadership in ensuring workplace safety, supporting employee well-being and managing remote working amidst an unprecedented pandemic.\\n\\n## STRATACACHE APAC LAUDED FOR EXEMPLARY PRACTICES IN EMPLOYEE ENGAGEMENT AND DIVERSITY & INCLUSION\\n\\nSTRATACACHE APAC was credited for adopting a holistic approach to employee engagement and implementing successful initiatives that give recognition, cultivate a sense of belonging and foster an inspiring work environment. The company acknowledges that a happy, engaged and productive team is the cornerstone for a successful business.\\n\\nIn the area of Diversity & Inclusion, STRATACACHE APAC was honoured for introducing meaningful programmes and practices to promote an inclusive culture that supports the unique needs of employees and brings out the best in individuals. \\n\\nWith a team comprising 100+ staff across Asia-Pacific, STRATACACHE APAC is like a melting pot of cultures. The team builds unity through diversity and establishes a unique corporate culture that embraces differences and revolves around fundamental values such as honesty, integrity, kindness and respect. \\n\\nSTRATACACHE APAC’s phenomenal progress in the last two years — from the rapid expansion in Asia-Pacific, to the significant growth in staff strength — are a testament of the company’s effective leadership and human resource management. \\n\\n## A UNIFIED APAC TO PROPEL GROWTH\\n\\nOn this win, Manish Kumar, Managing Director – APAC, said, “This prestigious award is a testament of our ongoing efforts to deliver effective people management practices that support the needs of the business. As the workforce becomes steadily more diverse in today’s global economy, embracing diversity and inclusion is crucial to tap new talent pools, while promoting employee engagement is key to retaining talent. We will continue to invest in our people and build a UNIFIED APAC to propel our next stage of growth.”\\n\\nLearn more about the 15th <a href=\\"https://shri.org.sg/the15thsingaporehrawards\\" rel=\\"nofollow\\" target=\\"_blank\\">Singapore HR Awards</a>.\\n\\n__About STRATACACHE__\\n\\nSTRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.\\n\\nSTRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.\\n\\nWith its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.\\n\\nAcross the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results.\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n__Media Contact__\\nScala Asia-Pacific HQ\\nEsther Chew\\nSr. Manager, Corp Comm & Marketing\\nAddress: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)\\nechew@stratacache.com\\n+65 8123 8595"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"sbMTFL41CP09MExgpkeHv"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"G6Vwu1izCyt1TDrkmRAJ3","type":"Entry","createdAt":"2021-11-18T07:37:53.470Z","updatedAt":"2021-11-18T07:52:32.048Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Video Walls Create Impact for Every Industry - Vlog"},"slug":{"en-US":"video-walls-create-impact-for-every-industry-vlog","ja":"video-walls-create-impact-for-every-industry-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1wkwPxBb2vzLcvdFJe2XBY"}}},"startDate":{"en-US":"2021-11-18T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"au":"Want to create a unique, large-format viewing experience to garner maximum attention and elevate your business setting? Bring on video walls to deliver exceptional customer experiences and wow your audience.\\n\\n## MARKET OVERVIEW\\n\\nThe global video wall industry registered a market revenue of <a href=\\"https://www.360marketupdates.com/global-video-wall-market-18473792\\" rel=\\"nofollow\\" target=\\"_blank\\">US$14.283 billion in 2019</a> and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation. \\n\\nThree factors fuel the growth of the video walls industry.\\n\\n- Rise in large-scale marketing campaigns\\n- Increase in virtual events\\n- Increase in demand for interactive digital content and augmented reality\\n\\nWith the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.\\n\\nWatch the video below to discover how video walls create an impact for businesses.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xs19pkwwANI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## GLOBAL BRANDS LEVERAGE VIDEO WALLS\\n\\nMany businesses across industries — from retail and grocery to healthcare and transportation — are using [digital signage video walls](https://www.scala.com/au/concepts/ \\"digital signage video walls\\") to attract more attention and create stellar customer experiences. \\n\\nFor instance, in January 2020, a newly launched <a href=\\"https://www.mordorintelligence.com/industry-reports/video-wall-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Apple store in Stamford</a> installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.\\n\\nIn the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/au/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/ \\"Case-study of Pantai hospital in Kuala Lumpur\\") installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.\\n\\n## 5 BENEFITS OF VIDEO WALLS\\n\\nHere are a few consistent benefits of video walls.\\n\\n- __Attract customers:__ Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.\\n\\n- __Enhance the customer experience:__ Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.\\n\\n- __Dynamic content:__ Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.\\n\\n- __Create a modern brand image:__ Video walls add a modern and futuristic touch and impress customers with superior visuals.\\n\\n- __Deliver a “wow” factor:__ Create a strong impression with high impact visuals and videos.\\n\\n### Transform your business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more [here](https://www.scala.com/au/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"Want to create a unique, large-format viewing experience to garner maximum attention and elevate your business setting? Bring on video walls to deliver exceptional customer experiences and wow your audience.\\n\\n## MARKET OVERVIEW\\n\\nThe global video wall industry registered a market revenue of <a href=\\"https://www.360marketupdates.com/global-video-wall-market-18473792\\" rel=\\"nofollow\\" target=\\"_blank\\">US$14.283 billion in 2019</a> and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation. \\n\\nThree factors fuel the growth of the video walls industry.\\n\\n- Rise in large-scale marketing campaigns\\n- Increase in virtual events\\n- Increase in demand for interactive digital content and augmented reality\\n\\nWith the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.\\n\\nWatch the video below to discover how video walls create an impact for businesses.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xs19pkwwANI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## GLOBAL BRANDS LEVERAGE VIDEO WALLS\\n\\nMany businesses across industries — from retail and grocery to healthcare and transportation — are using [digital signage video walls](https://www.scala.com/sg/concepts/ \\"digital signage video walls\\") to attract more attention and create stellar customer experiences. \\n\\nFor instance, in January 2020, a newly launched <a href=\\"https://www.mordorintelligence.com/industry-reports/video-wall-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Apple store in Stamford</a> installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.\\n\\nIn the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/ \\"Case-study of Pantai hospital in Kuala Lumpur\\") installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.\\n\\n## 5 BENEFITS OF VIDEO WALLS\\n\\nHere are a few consistent benefits of video walls.\\n\\n- __Attract customers:__ Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.\\n\\n- __Enhance the customer experience:__ Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.\\n\\n- __Dynamic content:__ Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.\\n\\n- __Create a modern brand image:__ Video walls add a modern and futuristic touch and impress customers with superior visuals.\\n\\n- __Deliver a “wow” factor:__ Create a strong impression with high impact visuals and videos.\\n\\n### Transform your business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"Want to create a unique, large-format viewing experience to garner maximum attention and elevate your business setting? Bring on video walls to deliver exceptional customer experiences and wow your audience.\\n\\n## MARKET OVERVIEW\\n\\nThe global video wall industry registered a market revenue of <a href=\\"https://www.360marketupdates.com/global-video-wall-market-18473792\\" rel=\\"nofollow\\" target=\\"_blank\\">US$14.283 billion in 2019</a> and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation. \\n\\nThree factors fuel the growth of the video walls industry.\\n\\n- Rise in large-scale marketing campaigns\\n- Increase in virtual events\\n- Increase in demand for interactive digital content and augmented reality\\n\\nWith the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.\\n\\nWatch the video below to discover how video walls create an impact for businesses.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xs19pkwwANI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## GLOBAL BRANDS LEVERAGE VIDEO WALLS\\n\\nMany businesses across industries — from retail and grocery to healthcare and transportation — are using [digital signage video walls](https://www.scala.com/in/concepts/ \\"digital signage video walls\\") to attract more attention and create stellar customer experiences. \\n\\nFor instance, in January 2020, a newly launched <a href=\\"https://www.mordorintelligence.com/industry-reports/video-wall-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Apple store in Stamford</a> installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.\\n\\nIn the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/in/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/ \\"Case-study of Pantai hospital in Kuala Lumpur\\") installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.\\n\\n## 5 BENEFITS OF VIDEO WALLS\\n\\nHere are a few consistent benefits of video walls.\\n\\n- __Attract customers:__ Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.\\n\\n- __Enhance the customer experience:__ Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.\\n\\n- __Dynamic content:__ Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.\\n\\n- __Create a modern brand image:__ Video walls add a modern and futuristic touch and impress customers with superior visuals.\\n\\n- __Deliver a “wow” factor:__ Create a strong impression with high impact visuals and videos.\\n\\n### Transform your business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more [here](https://www.scala.com/in/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"Want to create a unique, large-format viewing experience to garner maximum attention and elevate your business setting? Bring on video walls to deliver exceptional customer experiences and wow your audience.\\n\\n## MARKET OVERVIEW\\n\\nThe global video wall industry registered a market revenue of <a href=\\"https://www.360marketupdates.com/global-video-wall-market-18473792\\" rel=\\"nofollow\\" target=\\"_blank\\">US$14.283 billion in 2019</a> and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation. \\n\\nThree factors fuel the growth of the video walls industry.\\n\\n- Rise in large-scale marketing campaigns\\n- Increase in virtual events\\n- Increase in demand for interactive digital content and augmented reality\\n\\nWith the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.\\n\\nWatch the video below to discover how video walls create an impact for businesses.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xs19pkwwANI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## GLOBAL BRANDS LEVERAGE VIDEO WALLS\\n\\nMany businesses across industries — from retail and grocery to healthcare and transportation — are using [digital signage video walls](https://www.scala.com/jp/concepts/ \\"digital signage video walls\\") to attract more attention and create stellar customer experiences. \\n\\nFor instance, in January 2020, a newly launched <a href=\\"https://www.mordorintelligence.com/industry-reports/video-wall-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Apple store in Stamford</a> installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.\\n\\nIn the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/jp/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/ \\"Case-study of Pantai hospital in Kuala Lumpur\\") installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.\\n\\n## 5 BENEFITS OF VIDEO WALLS\\n\\nHere are a few consistent benefits of video walls.\\n\\n- __Attract customers:__ Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.\\n\\n- __Enhance the customer experience:__ Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.\\n\\n- __Dynamic content:__ Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.\\n\\n- __Create a modern brand image:__ Video walls add a modern and futuristic touch and impress customers with superior visuals.\\n\\n- __Deliver a “wow” factor:__ Create a strong impression with high impact visuals and videos.\\n\\n### Transform your business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more [here](https://www.scala.com/jp/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Want to create a unique, large-format viewing experience to garner maximum attention and elevate your business setting? Bring on video walls to deliver exceptional customer experiences and wow your audience.\\n\\n## MARKET OVERVIEW\\n\\nThe global video wall industry registered a market revenue of <a href=\\"https://www.360marketupdates.com/global-video-wall-market-18473792\\" rel=\\"nofollow\\" target=\\"_blank\\">US$14.283 billion in 2019</a> and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation. \\n\\nThree factors fuel the growth of the video walls industry.\\n\\n- Rise in large-scale marketing campaigns\\n- Increase in virtual events\\n- Increase in demand for interactive digital content and augmented reality\\n\\nWith the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.\\n\\nWatch the video below to discover how video walls create an impact for businesses.\\n\\n<p><iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xs19pkwwANI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe></p>\\n\\n## GLOBAL BRANDS LEVERAGE VIDEO WALLS\\n\\nMany businesses across industries — from retail and grocery to healthcare and transportation — are using [digital signage video walls](https://www.scala.com/sg/concepts/ \\"digital signage video walls\\") to attract more attention and create stellar customer experiences. \\n\\nFor instance, in January 2020, a newly launched <a href=\\"https://www.mordorintelligence.com/industry-reports/video-wall-market\\" rel=\\"nofollow\\" target=\\"_blank\\">Apple store in Stamford</a> installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.\\n\\nIn the healthcare arena, [Pantai hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernizes-with-digital-signage/ \\"Case-study of Pantai hospital in Kuala Lumpur\\") installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.\\n\\n## 5 BENEFITS OF VIDEO WALLS\\n\\nHere are a few consistent benefits of video walls.\\n\\n- __Attract customers:__ Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.\\n\\n- __Enhance the customer experience:__ Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.\\n\\n- __Dynamic content:__ Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.\\n\\n- __Create a modern brand image:__ Video walls add a modern and futuristic touch and impress customers with superior visuals.\\n\\n- __Deliver a “wow” factor:__ Create a strong impression with high impact visuals and videos.\\n\\n### Transform your business with Scala\\n\\nScala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1qNvIlulMyilEFU6yTbysM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4MlJJgvvHufWmxkh0pmMC0","type":"Entry","createdAt":"2021-09-23T11:18:43.271Z","updatedAt":"2021-11-17T08:04:58.190Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Reshaping Bank Operations with Digital Signage - Vlog"},"slug":{"en-US":"reshaping-bank-operations-with-digital-signage-vlog","ja":"reshaping-bank-operations-with-digital-signage-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5wioSrD1aTv59kcFnnaCYK"}}},"startDate":{"en-US":"2021-09-23T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"au":"The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent __digital banking solutions__ into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.\\n\\nMichael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.\\n\\nAccording to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nThat rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/E_S4eePd6GI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Rethinking Banking Operations with Digital Signage\\n\\n[Digital signage for banks](https://www.scala.com/au/industries/banking-and-finance/ \\"Digital Signage for Banks\\") bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.\\n\\n### Anxious about customers returning to the branch after the pandemic? \\n\\nBank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease. \\n\\n### Worried about the long queues at banks? \\nBank digital signage offers contactless and self-service checkouts to eliminate long queues.\\n\\n### Concerned about the growing competition?\\nUse visually attractive bank digital signage to grab customer attention and showcase your offerings.\\n\\n### Losing sleep over increased operations costs?\\nBank digital signage can be used to streamline operations and improve internal communication.\\n\\n## Transform The Banking Experience with Scala\\n\\nScala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, [visit Scala’s martech solutions for banks](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent __digital banking solutions__ into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.\\n\\nMichael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.\\n\\nAccording to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nThat rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/E_S4eePd6GI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Rethinking Banking Operations with Digital Signage\\n\\n[Digital signage for banks](https://www.scala.com/sg/industries/banking-and-finance/ \\"Digital Signage for Banks\\") bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.\\n\\n### Anxious about customers returning to the branch after the pandemic? \\n\\nBank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease. \\n\\n### Worried about the long queues at banks? \\nBank digital signage offers contactless and self-service checkouts to eliminate long queues.\\n\\n### Concerned about the growing competition?\\nUse visually attractive bank digital signage to grab customer attention and showcase your offerings.\\n\\n### Losing sleep over increased operations costs?\\nBank digital signage can be used to streamline operations and improve internal communication. \\n\\n## Transform The Banking Experience with Scala\\n\\nScala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, [visit Scala’s martech solutions for banks](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent __digital banking solutions__ into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.\\n\\nMichael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.\\n\\nAccording to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nThat rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/E_S4eePd6GI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Rethinking Banking Operations with Digital Signage\\n\\n[Digital signage for banks](https://www.scala.com/in/industries/banking-and-finance/ \\"Digital Signage for Banks\\") bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.\\n\\n### Anxious about customers returning to the branch after the pandemic? \\n\\nBank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease. \\n\\n### Worried about the long queues at banks? \\nBank digital signage offers contactless and self-service checkouts to eliminate long queues.\\n\\n### Concerned about the growing competition?\\nUse visually attractive bank digital signage to grab customer attention and showcase your offerings.\\n\\n### Losing sleep over increased operations costs?\\nBank digital signage can be used to streamline operations and improve internal communication.\\n\\n## Transform The Banking Experience with Scala\\n\\nScala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, [visit Scala’s martech solutions for banks](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent __digital banking solutions__ into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.\\n\\nMichael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.\\n\\nAccording to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nThat rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/E_S4eePd6GI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Rethinking Banking Operations with Digital Signage\\n\\n[Digital signage for banks](https://www.scala.com/jp/industries/banking-and-finance/ \\"Digital Signage for Banks\\") bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.\\n\\n### Anxious about customers returning to the branch after the pandemic? \\n\\nBank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease. \\n\\n### Worried about the long queues at banks? \\nBank digital signage offers contactless and self-service checkouts to eliminate long queues.\\n\\n### Concerned about the growing competition?\\nUse visually attractive bank digital signage to grab customer attention and showcase your offerings.\\n\\n### Losing sleep over increased operations costs?\\nBank digital signage can be used to streamline operations and improve internal communication.\\n\\n## Transform The Banking Experience with Scala\\n\\nScala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, [visit Scala’s martech solutions for banks](https://www.scala.com/jp/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent __digital banking solutions__ into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.\\n\\nMichael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.\\n\\nAccording to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nThat rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/E_S4eePd6GI\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Rethinking Banking Operations with Digital Signage\\n\\n[Digital signage for banks](https://www.scala.com/sg/industries/banking-and-finance/ \\"Digital Signage for Banks\\") bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.\\n\\n### Anxious about customers returning to the branch after the pandemic? \\n\\nBank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease. \\n\\n### Worried about the long queues at banks? \\nBank digital signage offers contactless and self-service checkouts to eliminate long queues.\\n\\n### Concerned about the growing competition?\\nUse visually attractive bank digital signage to grab customer attention and showcase your offerings.\\n\\n### Losing sleep over increased operations costs?\\nBank digital signage can be used to streamline operations and improve internal communication.\\n\\n## Transform The Banking Experience with Scala\\n\\nScala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, [visit Scala’s martech solutions for banks](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Nv9pDRd3hKOowCi4asRv5"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"OjCQDroSWmONpGa546KkV","type":"Entry","createdAt":"2021-09-17T09:01:05.986Z","updatedAt":"2021-11-17T07:44:35.046Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage SaaS Scales Revenue and Lowers Cost - Vlog"},"slug":{"en-US":"digital-signage-saas-scales-revenue-and-lowers-cost-vlog","ja":"digital-signage-saas-scales-revenue-and-lowers-cost-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5qde1odYZdLamHMLLhK0cZ"}}},"startDate":{"en-US":"2021-09-17T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli"},"description":{"au":"Organizations in Asia-Pacific today are reinventing their business model to increase pandemic preparedness and boost competitiveness across digital and physical storefronts.\\n\\nCloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/DYwNtmS5sgM\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</br></br>\\n\\nThis growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.\\n\\nWhat has contributed to the proliferation and popularity of cloud solutions?\\nAccording to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”\\n\\nMeanwhile, Asia Pacific digital signage software market is expected to account for <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 3,072.03 million by 2027</a>, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility. \\n\\n## Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience\\n\\n[Digital signage Software-as-a-Service (SaaS)](https://www.scala.com/au/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.\\n\\nWorried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.\\n\\nConcerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.\\n\\nPondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.\\n\\n## Transform your marketing strategy with Scala SaaS\\n\\nScala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.\\n\\nWatch this video to get an insight into the benefits of Scala SaaS, and read more [here](https://www.scala.com/au/products/saas/ \\"Digital Signage SaaS\\").    \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","en-US":"Organizations in Asia-Pacific today are reinventing their business model to increase pandemic preparedness and boost competitiveness across digital and physical storefronts.\\n\\nCloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/DYwNtmS5sgM\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</br></br>\\n\\nThis growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.\\n\\nWhat has contributed to the proliferation and popularity of cloud solutions?\\nAccording to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”\\n\\nMeanwhile, Asia Pacific digital signage software market is expected to account for <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 3,072.03 million by 2027</a>, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility. \\n\\n## Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience\\n\\n[Digital signage Software-as-a-Service (SaaS)](https://www.scala.com/sg/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.\\n\\nWorried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.\\n\\nConcerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.\\n\\nPondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.\\n\\n## Transform your marketing strategy with Scala SaaS\\n\\nScala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.\\n\\nWatch this video to get an insight into the benefits of Scala SaaS, and read more [here](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\").    \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"Organizations in Asia-Pacific today are reinventing their business model to increase pandemic preparedness and boost competitiveness across digital and physical storefronts.\\n\\nCloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/DYwNtmS5sgM\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</br></br>\\n\\nThis growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.\\n\\nWhat has contributed to the proliferation and popularity of cloud solutions?\\nAccording to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”\\n\\nMeanwhile, Asia Pacific digital signage software market is expected to account for <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 3,072.03 million by 2027</a>, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility. \\n\\n## Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience\\n\\n[Digital signage Software-as-a-Service (SaaS)](https://www.scala.com/in/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.\\n\\nWorried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.\\n\\nConcerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.\\n\\nPondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.\\n\\n## Transform your marketing strategy with Scala SaaS\\n\\nScala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.\\n\\nWatch this video to get an insight into the benefits of Scala SaaS, and read more [here](https://www.scala.com/in/products/saas/ \\"Digital Signage SaaS\\").    \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","ja":"Organizations in Asia-Pacific today are reinventing their business model to increase pandemic preparedness and boost competitiveness across digital and physical storefronts.\\n\\nCloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/DYwNtmS5sgM\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</br></br>\\n\\nThis growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.\\n\\nWhat has contributed to the proliferation and popularity of cloud solutions?\\nAccording to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”\\n\\nMeanwhile, Asia Pacific digital signage software market is expected to account for <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 3,072.03 million by 2027</a>, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility. \\n\\n## Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience\\n\\n[Digital signage Software-as-a-Service (SaaS)](https://www.scala.com/jp/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.\\n\\nWorried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.\\n\\nConcerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.\\n\\nPondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.\\n\\n## Transform your marketing strategy with Scala SaaS\\n\\nScala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.\\n\\nWatch this video to get an insight into the benefits of Scala SaaS, and read more [here](https://www.scala.com/jp/products/saas/ \\"Digital Signage SaaS\\").    \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","sg":"Organizations in Asia-Pacific today are reinventing their business model to increase pandemic preparedness and boost competitiveness across digital and physical storefronts.\\n\\nCloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year. \\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/DYwNtmS5sgM\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n</br></br>\\n\\nThis growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.\\n\\nWhat has contributed to the proliferation and popularity of cloud solutions?\\nAccording to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”\\n\\nMeanwhile, Asia Pacific digital signage software market is expected to account for <a href=\\"https://www.databridgemarketresearch.com/reports/asia-pacific-digital-signage-software-market\\" rel=\\"nofollow\\" target=\\"_blank\\">USD 3,072.03 million by 2027</a>, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility. \\n\\n## Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience\\n\\n[Digital signage Software-as-a-Service (SaaS)](https://www.scala.com/sg/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.\\n\\nWorried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.\\n\\nConcerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.\\n\\nPondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.\\n\\n## Transform your marketing strategy with Scala SaaS\\n\\nScala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.\\n\\nWatch this video to get an insight into the benefits of Scala SaaS, and read more [here](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\").    \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4UT1ED2lXDkn78SlKjK7xM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"49LVYYYm44UOhwWXZxfuGm","type":"Entry","createdAt":"2021-09-09T10:06:06.182Z","updatedAt":"2021-11-17T07:26:07.438Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Supports Your Marketing Strategy"},"slug":{"en-US":"how-digital-signage-supports-your-marketing-strategy","ja":"how-digital-signage-supports-your-marketing-strategy"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5l4zNHhoTHuz6bgtXhiVk7"}}},"startDate":{"en-US":"2021-09-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"When it comes to your marketing strategy, you are probably already ticking multiple boxes: advertising, social media marketing, email marketing, print, perhaps even tv and radio. If you haven’t already delved into the world of digital signage, you could be missing a key ingredient in your strategy to boost brand awareness, drive sales and increase customer engagement.\\n\\nHere are a few key ways in which digital signage can support your marketing strategy.\\n\\n## 1.\\tAttract Customers \\n\\nTo drive sales, you must first attract your target customer. Digital signage is a proven method for attracting customer attention, with research showing that digital displays capture 400% more views than static displays. In fact, 80% of shoppers say they have entered a store because a digital sign caught their interest. Placed in high-traffic areas in busy malls or public areas, these signs can be key to getting customers in the door for a wide range of businesses, from retail stores and restaurants to banks and healthcare providers. For example, impressive LED window displays can draw in shoppers with high-impact visuals and dynamic, eye-catching video, while a sleek digital standee positioned in the store entryway can be used to entice people with current sales and promotions.  \\n\\n## 2.\\tImprove Brand Awareness and Recall\\n\\nOne of the most important objectives of any business marketing strategy is to ensure top of mind recall. According to InfoTrends, digital signage can boost brand awareness by over 47%. Businesses can achieve better brand recall and recognition, too, by carrying their brand visuals and aesthetic into their digital signage content to deliver a lasting impression. Data from Arbitron shows that digital signage has up to an <a href=\\"https://www.digitalsignagetoday.com/blogs/3-ways-to-use-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">83% recall rate</a>, almost double that of traditional advertising. \\n\\n![Shopping Mall Digital Standee](//images.contentful.com/lx4pzcb22oh0/FLHm9AyJC0BzOJW86swJb/0a16c76ee9da4097753f19d911b8251b/Shopping-mall-digital-standee.jpg)\\n\\n## 3.\\tIncrease Sales\\n\\nIncreasing the bottom line is a key driver of marketing efforts for most businesses. <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/\\" rel=\\"nofollow\\" target=\\"_blank\\">80% of brands</a> that use digital signage have experienced a significant uptick in sales, some up to 33%. Many of these additional sales are incidental purchases spurred by on-the-spot decisions. In-store retail digital signage solutions including videowalls, [commercial tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") and interactive screens are influential in driving purchases. \\n\\n## 4.\\tPromote New Products and Services\\n\\nDigital signs are one of the most immediate and impactful ways to announce new products and services. The ability to showcase new offerings with enticing visuals and impressive video content can generate buzz and excitement. Further, it helps to amplify other campaign marketing efforts like traditional advertising and social media marketing. The possibilities are endless: a small clothing retailer may use digital displays to showcase an exclusive new collection, while a supermarket can advertise an introductory sale on a new brand offered in-store. Beyond retail, healthcare providers can advertise important new health services or vaccine availability, banks can showcase new financial services and quick service restaurants can drive buzz around new or limited-time menu items.\\n\\n## 5.\\tCreate a Memorable and Modern Brand Experience\\n\\nToday’s consumers expect increasingly digital experiences, whether while shopping, banking, dining out or carrying out other day-to-day tasks. Brands that do not adopt digital trends may be viewed as old-fashioned and less competent than their more digitally savvy counterparts. This can impact consumer trust in a brand, with those being viewed as more modern also being seen as more trustworthy. Digital signage is a key element of any modern customer experience and can be used to elevate the perception of your brand. Large, impressive interactive videowalls in a bank, for example, convey a sense of innovation and wonder, while interactive self-ordering kiosks in a quick service restaurant or retail store allow customers to interact with your brand in a way that echoes the e-commerce experience found online.\\n\\n## 6.\\tReach and Engage Customers in New Ways\\n\\nWhile consumers may be oversaturated by other forms of marketing and advertising, making them potentially less likely to respond, digital signage is one medium that is able to capture and sustain attention. According to Nielsen, <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/\\" rel=\\"nofollow\\" target=\\"_blank\\">75% of consumers</a> recall seeing a digital billboard in the last month. Businesses can capitalise on this advantage to capture attention and engage customers.\\n\\n## 7.\\tDeliver Flexible, Targeted Messaging\\n\\nA key element of a successful marketing strategy is tailoring the message for your audience. Digital signage offers the flexibility to adapt and change content quickly and easily to best target your audience, and to spotlight varied content targeted to different personas and customer interests. For example, a medical practice may promote the importance of regular blood pressure checks for patients over 60 in one frame, and in the next highlight health services available to mothers of young babies. \\n\\n### Let Scala drive your marketing transformation\\n\\nScala’s innovative digital signage and marketing technology solutions empower brands across many industries all around the world to transform their marketing and elevate the customer experience. Find out more about Scala’s solutions for all industries [here](https://www.scala.com/au/industries/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","en-US":"When it comes to your marketing strategy, you are probably already ticking multiple boxes: advertising, social media marketing, email marketing, print, perhaps even tv and radio. If you haven’t already delved into the world of digital signage, you could be missing a key ingredient in your strategy to boost brand awareness, drive sales and increase customer engagement.\\n\\nHere are a few key ways in which digital signage can support your marketing strategy.\\n\\n## 1.\\tAttract Customers \\n\\nTo drive sales, you must first attract your target customer. Digital signage is a proven method for attracting customer attention, with research showing that digital displays capture 400% more views than static displays. In fact, 80% of shoppers say they have entered a store because a digital sign caught their interest. Placed in high-traffic areas in busy malls or public areas, these signs can be key to getting customers in the door for a wide range of businesses, from retail stores and restaurants to banks and healthcare providers. For example, impressive LED window displays can draw in shoppers with high-impact visuals and dynamic, eye-catching video, while a sleek digital standee positioned in the store entryway can be used to entice people with current sales and promotions.  \\n\\n## 2.\\tImprove Brand Awareness and Recall\\n\\nOne of the most important objectives of any business marketing strategy is to ensure top of mind recall. According to InfoTrends, digital signage can boost brand awareness by over 47%. Businesses can achieve better brand recall and recognition, too, by carrying their brand visuals and aesthetic into their digital signage content to deliver a lasting impression. Data from Arbitron shows that digital signage has up to an <a href=\\"https://www.digitalsignagetoday.com/blogs/3-ways-to-use-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">83% recall rate</a>, almost double that of traditional advertising. \\n\\n![Shopping Mall Digital Standee](//images.contentful.com/lx4pzcb22oh0/FLHm9AyJC0BzOJW86swJb/0a16c76ee9da4097753f19d911b8251b/Shopping-mall-digital-standee.jpg)\\n\\n## 3.\\tIncrease Sales\\n\\nIncreasing the bottom line is a key driver of marketing efforts for most businesses. <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/\\" rel=\\"nofollow\\" target=\\"_blank\\">80% of brands</a> that use digital signage have experienced a significant uptick in sales, some up to 33%. Many of these additional sales are incidental purchases spurred by on-the-spot decisions. In-store retail digital signage solutions including videowalls, [commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") and interactive screens are influential in driving purchases. \\n\\n## 4.\\tPromote New Products and Services\\n\\nDigital signs are one of the most immediate and impactful ways to announce new products and services. The ability to showcase new offerings with enticing visuals and impressive video content can generate buzz and excitement. Further, it helps to amplify other campaign marketing efforts like traditional advertising and social media marketing. The possibilities are endless: a small clothing retailer may use digital displays to showcase an exclusive new collection, while a supermarket can advertise an introductory sale on a new brand offered in-store. Beyond retail, healthcare providers can advertise important new health services or vaccine availability, banks can showcase new financial services and quick service restaurants can drive buzz around new or limited-time menu items.\\n\\n## 5.\\tCreate a Memorable and Modern Brand Experience\\n\\nToday’s consumers expect increasingly digital experiences, whether while shopping, banking, dining out or carrying out other day-to-day tasks. Brands that do not adopt digital trends may be viewed as old-fashioned and less competent than their more digitally savvy counterparts. This can impact consumer trust in a brand, with those being viewed as more modern also being seen as more trustworthy. Digital signage is a key element of any modern customer experience and can be used to elevate the perception of your brand. Large, impressive interactive videowalls in a bank, for example, convey a sense of innovation and wonder, while interactive self-ordering kiosks in a quick service restaurant or retail store allow customers to interact with your brand in a way that echoes the e-commerce experience found online.\\n\\n## 6.\\tReach and Engage Customers in New Ways\\n\\nWhile consumers may be oversaturated by other forms of marketing and advertising, making them potentially less likely to respond, digital signage is one medium that is able to capture and sustain attention. According to Nielsen, <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/\\" rel=\\"nofollow\\" target=\\"_blank\\">75% of consumers</a> recall seeing a digital billboard in the last month. Businesses can capitalise on this advantage to capture attention and engage customers.\\n\\n## 7.\\tDeliver Flexible, Targeted Messaging\\n\\nA key element of a successful marketing strategy is tailoring the message for your audience. Digital signage offers the flexibility to adapt and change content quickly and easily to best target your audience, and to spotlight varied content targeted to different personas and customer interests. For example, a medical practice may promote the importance of regular blood pressure checks for patients over 60 in one frame, and in the next highlight health services available to mothers of young babies. \\n\\n### Let Scala drive your marketing transformation\\n\\nScala’s innovative digital signage and marketing technology solutions empower brands across many industries all around the world to transform their marketing and elevate the customer experience. Find out more about Scala’s solutions for all industries [here](https://www.scala.com/sg/industries/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","in":"When it comes to your marketing strategy, you are probably already ticking multiple boxes: advertising, social media marketing, email marketing, print, perhaps even tv and radio. If you haven’t already delved into the world of digital signage, you could be missing a key ingredient in your strategy to boost brand awareness, drive sales and increase customer engagement.\\n\\nHere are a few key ways in which digital signage can support your marketing strategy.\\n\\n## 1.\\tAttract Customers \\n\\nTo drive sales, you must first attract your target customer. Digital signage is a proven method for attracting customer attention, with research showing that digital displays capture 400% more views than static displays. In fact, 80% of shoppers say they have entered a store because a digital sign caught their interest. Placed in high-traffic areas in busy malls or public areas, these signs can be key to getting customers in the door for a wide range of businesses, from retail stores and restaurants to banks and healthcare providers. For example, impressive LED window displays can draw in shoppers with high-impact visuals and dynamic, eye-catching video, while a sleek digital standee positioned in the store entryway can be used to entice people with current sales and promotions.  \\n\\n## 2.\\tImprove Brand Awareness and Recall\\n\\nOne of the most important objectives of any business marketing strategy is to ensure top of mind recall. According to InfoTrends, digital signage can boost brand awareness by over 47%. Businesses can achieve better brand recall and recognition, too, by carrying their brand visuals and aesthetic into their digital signage content to deliver a lasting impression. Data from Arbitron shows that digital signage has up to an <a href=\\"https://www.digitalsignagetoday.com/blogs/3-ways-to-use-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">83% recall rate</a>, almost double that of traditional advertising. \\n\\n![Shopping Mall Digital Standee](//images.contentful.com/lx4pzcb22oh0/FLHm9AyJC0BzOJW86swJb/0a16c76ee9da4097753f19d911b8251b/Shopping-mall-digital-standee.jpg)\\n\\n## 3.\\tIncrease Sales\\n\\nIncreasing the bottom line is a key driver of marketing efforts for most businesses. <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/\\" rel=\\"nofollow\\" target=\\"_blank\\">80% of brands</a> that use digital signage have experienced a significant uptick in sales, some up to 33%. Many of these additional sales are incidental purchases spurred by on-the-spot decisions. In-store retail digital signage solutions including videowalls, [commercial tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") and interactive screens are influential in driving purchases.\\n\\n## 4.\\tPromote New Products and Services\\n\\nDigital signs are one of the most immediate and impactful ways to announce new products and services. The ability to showcase new offerings with enticing visuals and impressive video content can generate buzz and excitement. Further, it helps to amplify other campaign marketing efforts like traditional advertising and social media marketing. The possibilities are endless: a small clothing retailer may use digital displays to showcase an exclusive new collection, while a supermarket can advertise an introductory sale on a new brand offered in-store. Beyond retail, healthcare providers can advertise important new health services or vaccine availability, banks can showcase new financial services and quick service restaurants can drive buzz around new or limited-time menu items.\\n\\n## 5.\\tCreate a Memorable and Modern Brand Experience\\n\\nToday’s consumers expect increasingly digital experiences, whether while shopping, banking, dining out or carrying out other day-to-day tasks. Brands that do not adopt digital trends may be viewed as old-fashioned and less competent than their more digitally savvy counterparts. This can impact consumer trust in a brand, with those being viewed as more modern also being seen as more trustworthy. Digital signage is a key element of any modern customer experience and can be used to elevate the perception of your brand. Large, impressive interactive videowalls in a bank, for example, convey a sense of innovation and wonder, while interactive self-ordering kiosks in a quick service restaurant or retail store allow customers to interact with your brand in a way that echoes the e-commerce experience found online.\\n\\n## 6.\\tReach and Engage Customers in New Ways\\n\\nWhile consumers may be oversaturated by other forms of marketing and advertising, making them potentially less likely to respond, digital signage is one medium that is able to capture and sustain attention. According to Nielsen, <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/\\" rel=\\"nofollow\\" target=\\"_blank\\">75% of consumers</a> recall seeing a digital billboard in the last month. Businesses can capitalise on this advantage to capture attention and engage customers.\\n\\n## 7.\\tDeliver Flexible, Targeted Messaging\\n\\nA key element of a successful marketing strategy is tailoring the message for your audience. Digital signage offers the flexibility to adapt and change content quickly and easily to best target your audience, and to spotlight varied content targeted to different personas and customer interests. For example, a medical practice may promote the importance of regular blood pressure checks for patients over 60 in one frame, and in the next highlight health services available to mothers of young babies. \\n\\n### Let Scala drive your marketing transformation\\n\\nScala’s innovative digital signage and marketing technology solutions empower brands across many industries all around the world to transform their marketing and elevate the customer experience. Find out more about Scala’s solutions for all industries [here](https://www.scala.com/in/industries/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","ja":"When it comes to your marketing strategy, you are probably already ticking multiple boxes: advertising, social media marketing, email marketing, print, perhaps even tv and radio. If you haven’t already delved into the world of digital signage, you could be missing a key ingredient in your strategy to boost brand awareness, drive sales and increase customer engagement.\\n\\nHere are a few key ways in which digital signage can support your marketing strategy.\\n\\n## 1.\\tAttract Customers \\n\\nTo drive sales, you must first attract your target customer. Digital signage is a proven method for attracting customer attention, with research showing that digital displays capture 400% more views than static displays. In fact, 80% of shoppers say they have entered a store because a digital sign caught their interest. Placed in high-traffic areas in busy malls or public areas, these signs can be key to getting customers in the door for a wide range of businesses, from retail stores and restaurants to banks and healthcare providers. For example, impressive LED window displays can draw in shoppers with high-impact visuals and dynamic, eye-catching video, while a sleek digital standee positioned in the store entryway can be used to entice people with current sales and promotions.  \\n\\n## 2.\\tImprove Brand Awareness and Recall\\n\\nOne of the most important objectives of any business marketing strategy is to ensure top of mind recall. According to InfoTrends, digital signage can boost brand awareness by over 47%. Businesses can achieve better brand recall and recognition, too, by carrying their brand visuals and aesthetic into their digital signage content to deliver a lasting impression. Data from Arbitron shows that digital signage has up to an <a href=\\"https://www.digitalsignagetoday.com/blogs/3-ways-to-use-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">83% recall rate</a>, almost double that of traditional advertising. \\n\\n![Shopping Mall Digital Standee](//images.contentful.com/lx4pzcb22oh0/FLHm9AyJC0BzOJW86swJb/0a16c76ee9da4097753f19d911b8251b/Shopping-mall-digital-standee.jpg)\\n\\n## 3.\\tIncrease Sales\\n\\nIncreasing the bottom line is a key driver of marketing efforts for most businesses. <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/\\" rel=\\"nofollow\\" target=\\"_blank\\">80% of brands</a> that use digital signage have experienced a significant uptick in sales, some up to 33%. Many of these additional sales are incidental purchases spurred by on-the-spot decisions. In-store retail digital signage solutions including videowalls, [commercial tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") and interactive screens are influential in driving purchases. \\n\\n## 4.\\tPromote New Products and Services\\n\\nDigital signs are one of the most immediate and impactful ways to announce new products and services. The ability to showcase new offerings with enticing visuals and impressive video content can generate buzz and excitement. Further, it helps to amplify other campaign marketing efforts like traditional advertising and social media marketing. The possibilities are endless: a small clothing retailer may use digital displays to showcase an exclusive new collection, while a supermarket can advertise an introductory sale on a new brand offered in-store. Beyond retail, healthcare providers can advertise important new health services or vaccine availability, banks can showcase new financial services and quick service restaurants can drive buzz around new or limited-time menu items.\\n\\n## 5.\\tCreate a Memorable and Modern Brand Experience\\n\\nToday’s consumers expect increasingly digital experiences, whether while shopping, banking, dining out or carrying out other day-to-day tasks. Brands that do not adopt digital trends may be viewed as old-fashioned and less competent than their more digitally savvy counterparts. This can impact consumer trust in a brand, with those being viewed as more modern also being seen as more trustworthy. Digital signage is a key element of any modern customer experience and can be used to elevate the perception of your brand. Large, impressive interactive videowalls in a bank, for example, convey a sense of innovation and wonder, while interactive self-ordering kiosks in a quick service restaurant or retail store allow customers to interact with your brand in a way that echoes the e-commerce experience found online.\\n\\n## 6.\\tReach and Engage Customers in New Ways\\n\\nWhile consumers may be oversaturated by other forms of marketing and advertising, making them potentially less likely to respond, digital signage is one medium that is able to capture and sustain attention. According to Nielsen, <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/\\" rel=\\"nofollow\\" target=\\"_blank\\">75% of consumers</a> recall seeing a digital billboard in the last month. Businesses can capitalise on this advantage to capture attention and engage customers.\\n\\n## 7.\\tDeliver Flexible, Targeted Messaging\\n\\nA key element of a successful marketing strategy is tailoring the message for your audience. Digital signage offers the flexibility to adapt and change content quickly and easily to best target your audience, and to spotlight varied content targeted to different personas and customer interests. For example, a medical practice may promote the importance of regular blood pressure checks for patients over 60 in one frame, and in the next highlight health services available to mothers of young babies. \\n\\n### Let Scala drive your marketing transformation\\n\\nScala’s innovative digital signage and marketing technology solutions empower brands across many industries all around the world to transform their marketing and elevate the customer experience. Find out more about Scala’s solutions for all industries [here](https://www.scala.com/jp/industries/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"When it comes to your marketing strategy, you are probably already ticking multiple boxes: advertising, social media marketing, email marketing, print, perhaps even tv and radio. If you haven’t already delved into the world of digital signage, you could be missing a key ingredient in your strategy to boost brand awareness, drive sales and increase customer engagement.\\n\\nHere are a few key ways in which digital signage can support your marketing strategy.\\n\\n## 1.\\tAttract Customers \\n\\nTo drive sales, you must first attract your target customer. Digital signage is a proven method for attracting customer attention, with research showing that digital displays capture 400% more views than static displays. In fact, 80% of shoppers say they have entered a store because a digital sign caught their interest. Placed in high-traffic areas in busy malls or public areas, these signs can be key to getting customers in the door for a wide range of businesses, from retail stores and restaurants to banks and healthcare providers. For example, impressive LED window displays can draw in shoppers with high-impact visuals and dynamic, eye-catching video, while a sleek digital standee positioned in the store entryway can be used to entice people with current sales and promotions.  \\n\\n## 2.\\tImprove Brand Awareness and Recall\\n\\nOne of the most important objectives of any business marketing strategy is to ensure top of mind recall. According to InfoTrends, digital signage can boost brand awareness by over 47%. Businesses can achieve better brand recall and recognition, too, by carrying their brand visuals and aesthetic into their digital signage content to deliver a lasting impression. Data from Arbitron shows that digital signage has up to an <a href=\\"https://www.digitalsignagetoday.com/blogs/3-ways-to-use-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">83% recall rate</a>, almost double that of traditional advertising. \\n\\n![Shopping Mall Digital Standee](//images.contentful.com/lx4pzcb22oh0/FLHm9AyJC0BzOJW86swJb/0a16c76ee9da4097753f19d911b8251b/Shopping-mall-digital-standee.jpg)\\n\\n## 3.\\tIncrease Sales\\n\\nIncreasing the bottom line is a key driver of marketing efforts for most businesses. <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/\\" rel=\\"nofollow\\" target=\\"_blank\\">80% of brands</a> that use digital signage have experienced a significant uptick in sales, some up to 33%. Many of these additional sales are incidental purchases spurred by on-the-spot decisions. In-store retail digital signage solutions including videowalls, [commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets\\") and interactive screens are influential in driving purchases. \\n\\n## 4.\\tPromote New Products and Services\\n\\nDigital signs are one of the most immediate and impactful ways to announce new products and services. The ability to showcase new offerings with enticing visuals and impressive video content can generate buzz and excitement. Further, it helps to amplify other campaign marketing efforts like traditional advertising and social media marketing. The possibilities are endless: a small clothing retailer may use digital displays to showcase an exclusive new collection, while a supermarket can advertise an introductory sale on a new brand offered in-store. Beyond retail, healthcare providers can advertise important new health services or vaccine availability, banks can showcase new financial services and quick service restaurants can drive buzz around new or limited-time menu items.\\n\\n## 5.\\tCreate a Memorable and Modern Brand Experience\\n\\nToday’s consumers expect increasingly digital experiences, whether while shopping, banking, dining out or carrying out other day-to-day tasks. Brands that do not adopt digital trends may be viewed as old-fashioned and less competent than their more digitally savvy counterparts. This can impact consumer trust in a brand, with those being viewed as more modern also being seen as more trustworthy. Digital signage is a key element of any modern customer experience and can be used to elevate the perception of your brand. Large, impressive interactive videowalls in a bank, for example, convey a sense of innovation and wonder, while interactive self-ordering kiosks in a quick service restaurant or retail store allow customers to interact with your brand in a way that echoes the e-commerce experience found online.\\n\\n## 6.\\tReach and Engage Customers in New Ways\\n\\nWhile consumers may be oversaturated by other forms of marketing and advertising, making them potentially less likely to respond, digital signage is one medium that is able to capture and sustain attention. According to Nielsen, <a href=\\"https://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/\\" rel=\\"nofollow\\" target=\\"_blank\\">75% of consumers</a> recall seeing a digital billboard in the last month. Businesses can capitalise on this advantage to capture attention and engage customers.\\n\\n## 7.\\tDeliver Flexible, Targeted Messaging\\n\\nA key element of a successful marketing strategy is tailoring the message for your audience. Digital signage offers the flexibility to adapt and change content quickly and easily to best target your audience, and to spotlight varied content targeted to different personas and customer interests. For example, a medical practice may promote the importance of regular blood pressure checks for patients over 60 in one frame, and in the next highlight health services available to mothers of young babies. \\n\\n### Let Scala drive your marketing transformation\\n\\nScala’s innovative digital signage and marketing technology solutions empower brands across many industries all around the world to transform their marketing and elevate the customer experience. Find out more about Scala’s solutions for all industries [here](https://www.scala.com/sg/industries/ \\"Digital Signage Solutions\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5T9L5hXBjvjWe1zvdIp70"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1OjrXOQM689jzRUDxOmoGh","type":"Entry","createdAt":"2021-10-07T08:08:14.451Z","updatedAt":"2021-11-11T08:15:44.598Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"All That Glitters: Digital Signage for Jewellery Stores"},"slug":{"en-US":"all-that-glitters-digital-signage-for-jewellery-stores","ja":"all-that-glitters-digital-signage-for-jewellery-stores"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55FLRhxOdxTKcPnia2zaVu"}}},"startDate":{"en-US":"2021-10-07T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are <a href=\\"https://www.forbes.com/sites/pamdanziger/2021/08/08/de-beers-first-half-financials-show-strong-recovery-in-diamond-jewelry-market-but-questions-remain/?sh=5798e83187b0\\" rel=\\"nofollow\\" target=\\"_blank\\">12% higher</a> than pre-pandemic levels. When considering the fine jewellery market as a whole, <a href=\\"https://cpp-luxury.com/the-future-of-watches-and-jewellery-mckinsey-bof/\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey</a> research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.\\n\\nThe new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.\\n\\n## 4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue\\n\\n### 1. Create the right environment to influence shoppers\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/3rRY5yil3A5PAGExB7ZbBG/1a7743e655a93b913bdc5de1ab9e0604/Jewelry_2.jpg\\" alt=\\"Digital Signage for Jewellery Stores\\" width=\\"300\\" height=\\"180\\" style=\\"float:left; padding-right: 10px;\\"> Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to <a href=\\"https://retailinasia.com/in-telligence/luxury-spending-in-asia-pacific-beyond-coronavirus/\\" rel=\\"nofollow\\" target=\\"_blank\\">Euromonitor</a>, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.\\n\\n[Jewellery store digital signage](https://www.scala.com/au/industries/retail/ \\"Jewellery store digital signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.\\n\\nJewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise. \\n\\n### 2. Create an immersive, ‘phygital’ in-store experience\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/6nl8qy6X3tKgm853Q6su5u/7bd7b0e798c0d5beb8b1b137589478c9/Touch_Screen.jpg\\" alt=\\"Retail digital touchscreens\\" width=\\"180\\" height=\\"162\\" style=\\"float:right; padding-left: 10px;\\"> Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, [commercial tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets for retail stores\\") and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.\\n\\n### 3. Attract customers and enhance branding\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/BwOdnnWOYUKgRIYu2IzKI/77bc9362b53c219a4f30b99d29c65c10/Videowall_-jewelry2.jpg\\" alt=\\"Retail Video Walls\\" width=\\"110\\" height=\\"166\\" style=\\"float:left; padding-right: 10px;\\"> Bold and attractive digital signage in the form of quality LED window displays, [digital standees](https://www3.scala.com/l/858073/2021-07-28/n7fxf) and large-format [video walls](https://www3.scala.com/l/858073/2021-09-14/qt91b) can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.\\n\\n### 4. Enable interactive product discovery \\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/7q05WFgMGR39nstRxIgW0w/db6bb5f45011e736fc61cebce26ed5b4/Tablet_Catalogue.jpg\\" alt=\\"Retail tablets\\" width=\\"250\\" height=\\"150\\" style=\\"float:right; padding-left: 10px;\\"> With assisted selling concepts like interactive kiosks and screens, [retail tablets](https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/ \\"retail tablets\\") and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.\\n\\nInteractive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.\\n\\n## Transform your jewellery store today with Scala\\n\\nScala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail [here](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","en-US":"While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are <a href=\\"https://www.forbes.com/sites/pamdanziger/2021/08/08/de-beers-first-half-financials-show-strong-recovery-in-diamond-jewelry-market-but-questions-remain/?sh=5798e83187b0\\" rel=\\"nofollow\\" target=\\"_blank\\">12% higher</a> than pre-pandemic levels. When considering the fine jewellery market as a whole, <a href=\\"https://cpp-luxury.com/the-future-of-watches-and-jewellery-mckinsey-bof/\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey</a> research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.\\n\\nThe new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.\\n\\n## 4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue\\n\\n### 1. Create the right environment to influence shoppers\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/3rRY5yil3A5PAGExB7ZbBG/1a7743e655a93b913bdc5de1ab9e0604/Jewelry_2.jpg\\" alt=\\"Digital Signage for Jewellery Stores\\" width=\\"300\\" height=\\"180\\" style=\\"float:left; padding-right: 10px;\\"> Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to <a href=\\"https://retailinasia.com/in-telligence/luxury-spending-in-asia-pacific-beyond-coronavirus/\\" rel=\\"nofollow\\" target=\\"_blank\\">Euromonitor</a>, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.\\n\\n[Jewellery store digital signage](https://www.scala.com/sg/industries/retail/ \\"Jewellery store digital signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.\\n\\nJewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise. \\n\\n### 2. Create an immersive, ‘phygital’ in-store experience\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/6nl8qy6X3tKgm853Q6su5u/7bd7b0e798c0d5beb8b1b137589478c9/Touch_Screen.jpg\\" alt=\\"Retail digital touchscreens\\" width=\\"180\\" height=\\"162\\" style=\\"float:right; padding-left: 10px;\\"> Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, [commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets for retail stores\\") and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.\\n\\n### 3. Attract customers and enhance branding\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/BwOdnnWOYUKgRIYu2IzKI/77bc9362b53c219a4f30b99d29c65c10/Videowall_-jewelry2.jpg\\" alt=\\"Retail Video Walls\\" width=\\"110\\" height=\\"166\\" style=\\"float:left; padding-right: 10px;\\"> Bold and attractive digital signage in the form of quality LED window displays, [digital standees](https://www3.scala.com/l/858073/2021-07-28/n7fxf) and large-format [video walls](https://www3.scala.com/l/858073/2021-09-14/qt91b) can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.\\n\\n### 4. Enable interactive product discovery \\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/7q05WFgMGR39nstRxIgW0w/db6bb5f45011e736fc61cebce26ed5b4/Tablet_Catalogue.jpg\\" alt=\\"Retail tablets\\" width=\\"250\\" height=\\"150\\" style=\\"float:right; padding-left: 10px;\\"> With assisted selling concepts like interactive kiosks and screens, [retail tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"retail tablets\\") and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.\\n\\nInteractive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.\\n\\n## Transform your jewellery store today with Scala\\n\\nScala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail [here](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are <a href=\\"https://www.forbes.com/sites/pamdanziger/2021/08/08/de-beers-first-half-financials-show-strong-recovery-in-diamond-jewelry-market-but-questions-remain/?sh=5798e83187b0\\" rel=\\"nofollow\\" target=\\"_blank\\">12% higher</a> than pre-pandemic levels. When considering the fine jewellery market as a whole, <a href=\\"https://cpp-luxury.com/the-future-of-watches-and-jewellery-mckinsey-bof/\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey</a> research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.\\n\\nThe new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.\\n\\n## 4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue\\n\\n### 1. Create the right environment to influence shoppers\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/3rRY5yil3A5PAGExB7ZbBG/1a7743e655a93b913bdc5de1ab9e0604/Jewelry_2.jpg\\" alt=\\"Digital Signage for Jewellery Stores\\" width=\\"300\\" height=\\"180\\" style=\\"float:left; padding-right: 10px;\\"> Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to <a href=\\"https://retailinasia.com/in-telligence/luxury-spending-in-asia-pacific-beyond-coronavirus/\\" rel=\\"nofollow\\" target=\\"_blank\\">Euromonitor</a>, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.\\n\\n[Jewellery store digital signage](https://www.scala.com/in/industries/retail/ \\"Jewellery store digital signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.\\n\\nJewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise. \\n\\n### 2. Create an immersive, ‘phygital’ in-store experience\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/6nl8qy6X3tKgm853Q6su5u/7bd7b0e798c0d5beb8b1b137589478c9/Touch_Screen.jpg\\" alt=\\"Retail digital touchscreens\\" width=\\"180\\" height=\\"162\\" style=\\"float:right; padding-left: 10px;\\"> Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, [commercial tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets for retail stores\\") and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.\\n\\n### 3. Attract customers and enhance branding\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/BwOdnnWOYUKgRIYu2IzKI/77bc9362b53c219a4f30b99d29c65c10/Videowall_-jewelry2.jpg\\" alt=\\"Retail Video Walls\\" width=\\"110\\" height=\\"166\\" style=\\"float:left; padding-right: 10px;\\"> Bold and attractive digital signage in the form of quality LED window displays, [digital standees](https://www3.scala.com/l/858073/2021-07-28/n7fxf) and large-format [video walls](https://www3.scala.com/l/858073/2021-09-14/qt91b) can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.\\n\\n### 4. Enable interactive product discovery \\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/7q05WFgMGR39nstRxIgW0w/db6bb5f45011e736fc61cebce26ed5b4/Tablet_Catalogue.jpg\\" alt=\\"Retail tablets\\" width=\\"250\\" height=\\"150\\" style=\\"float:right; padding-left: 10px;\\"> With assisted selling concepts like interactive kiosks and screens, [retail tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"retail tablets\\") and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.\\n\\nInteractive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.\\n\\n## Transform your jewellery store today with Scala\\n\\nScala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail [here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","ja":"While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are <a href=\\"https://www.forbes.com/sites/pamdanziger/2021/08/08/de-beers-first-half-financials-show-strong-recovery-in-diamond-jewelry-market-but-questions-remain/?sh=5798e83187b0\\" rel=\\"nofollow\\" target=\\"_blank\\">12% higher</a> than pre-pandemic levels. When considering the fine jewellery market as a whole, <a href=\\"https://cpp-luxury.com/the-future-of-watches-and-jewellery-mckinsey-bof/\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey</a> research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.\\n\\nThe new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.\\n\\n## 4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue\\n\\n### 1. Create the right environment to influence shoppers\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/3rRY5yil3A5PAGExB7ZbBG/1a7743e655a93b913bdc5de1ab9e0604/Jewelry_2.jpg\\" alt=\\"Digital Signage for Jewellery Stores\\" width=\\"300\\" height=\\"180\\" style=\\"float:left; padding-right: 10px;\\"> Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to <a href=\\"https://retailinasia.com/in-telligence/luxury-spending-in-asia-pacific-beyond-coronavirus/\\" rel=\\"nofollow\\" target=\\"_blank\\">Euromonitor</a>, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.\\n\\n[Jewellery store digital signage](https://www.scala.com/jp/industries/retail/ \\"Jewellery store digital signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.\\n\\nJewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise. \\n\\n### 2. Create an immersive, ‘phygital’ in-store experience\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/6nl8qy6X3tKgm853Q6su5u/7bd7b0e798c0d5beb8b1b137589478c9/Touch_Screen.jpg\\" alt=\\"Retail digital touchscreens\\" width=\\"180\\" height=\\"162\\" style=\\"float:right; padding-left: 10px;\\"> Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, [commercial tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets for retail stores\\") and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.\\n\\n### 3. Attract customers and enhance branding\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/BwOdnnWOYUKgRIYu2IzKI/77bc9362b53c219a4f30b99d29c65c10/Videowall_-jewelry2.jpg\\" alt=\\"Retail Video Walls\\" width=\\"110\\" height=\\"166\\" style=\\"float:left; padding-right: 10px;\\"> Bold and attractive digital signage in the form of quality LED window displays, [digital standees](https://www3.scala.com/l/858073/2021-07-28/n7fxf) and large-format [video walls](https://www3.scala.com/l/858073/2021-09-14/qt91b) can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.\\n\\n### 4. Enable interactive product discovery \\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/7q05WFgMGR39nstRxIgW0w/db6bb5f45011e736fc61cebce26ed5b4/Tablet_Catalogue.jpg\\" alt=\\"Retail tablets\\" width=\\"250\\" height=\\"150\\" style=\\"float:right; padding-left: 10px;\\"> With assisted selling concepts like interactive kiosks and screens, [retail tablets](https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/ \\"retail tablets\\") and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.\\n\\nInteractive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.\\n\\n## Transform your jewellery store today with Scala\\n\\nScala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail [here](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","sg":"While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are <a href=\\"https://www.forbes.com/sites/pamdanziger/2021/08/08/de-beers-first-half-financials-show-strong-recovery-in-diamond-jewelry-market-but-questions-remain/?sh=5798e83187b0\\" rel=\\"nofollow\\" target=\\"_blank\\">12% higher</a> than pre-pandemic levels. When considering the fine jewellery market as a whole, <a href=\\"https://cpp-luxury.com/the-future-of-watches-and-jewellery-mckinsey-bof/\\" rel=\\"nofollow\\" target=\\"_blank\\">McKinsey</a> research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.\\n\\nThe new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.\\n\\n## 4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue\\n\\n### 1. Create the right environment to influence shoppers\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/3rRY5yil3A5PAGExB7ZbBG/1a7743e655a93b913bdc5de1ab9e0604/Jewelry_2.jpg\\" alt=\\"Digital Signage for Jewellery Stores\\" width=\\"300\\" height=\\"180\\" style=\\"float:left; padding-right: 10px;\\"> Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to <a href=\\"https://retailinasia.com/in-telligence/luxury-spending-in-asia-pacific-beyond-coronavirus/\\" rel=\\"nofollow\\" target=\\"_blank\\">Euromonitor</a>, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.\\n\\n[Jewellery store digital signage](https://www.scala.com/sg/industries/retail/ \\"Jewellery store digital signage\\") can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.\\n\\nJewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise. \\n\\n### 2. Create an immersive, ‘phygital’ in-store experience\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/6nl8qy6X3tKgm853Q6su5u/7bd7b0e798c0d5beb8b1b137589478c9/Touch_Screen.jpg\\" alt=\\"Retail digital touchscreens\\" width=\\"180\\" height=\\"162\\" style=\\"float:right; padding-left: 10px;\\"> Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, [commercial tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Commercial Tablets for retail stores\\") and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.\\n\\n### 3. Attract customers and enhance branding\\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/BwOdnnWOYUKgRIYu2IzKI/77bc9362b53c219a4f30b99d29c65c10/Videowall_-jewelry2.jpg\\" alt=\\"Retail Video Walls\\" width=\\"110\\" height=\\"166\\" style=\\"float:left; padding-right: 10px;\\"> Bold and attractive digital signage in the form of quality LED window displays, [digital standees](https://www3.scala.com/l/858073/2021-07-28/n7fxf) and large-format [video walls](https://www3.scala.com/l/858073/2021-09-14/qt91b) can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.\\n\\n### 4. Enable interactive product discovery \\n\\n<img src=\\"//images.contentful.com/lx4pzcb22oh0/7q05WFgMGR39nstRxIgW0w/db6bb5f45011e736fc61cebce26ed5b4/Tablet_Catalogue.jpg\\" alt=\\"Retail tablets\\" width=\\"250\\" height=\\"150\\" style=\\"float:right; padding-left: 10px;\\"> With assisted selling concepts like interactive kiosks and screens, [retail tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/ \\"retail tablets\\") and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.\\n\\nInteractive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.\\n\\n## Transform your jewellery store today with Scala\\n\\nScala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail [here](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2INuPO8yQuMNIjyFPXxKaC"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"JwLfMHUXOJDjdIq6vw09i","type":"Entry","createdAt":"2021-10-29T04:38:01.801Z","updatedAt":"2021-11-11T08:13:43.473Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Cloud-Based Digital Signage: 5 Reasons to Make the Switch"},"slug":{"en-US":"cloud-based-digital-signage-5-reasons-to-make-the-switch","ja":"cloud-based-digital-signage-5-reasons-to-make-the-switch"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2mD4Omuy4zEN2OMBlKzww"}}},"startDate":{"en-US":"2021-10-29T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Tara Nichols"},"description":{"au":"For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to <a href=\\"https://www.forrester.com/blogs/predictions-2021-cloud-computing-powers-pandemic-recovery/\\" rel=\\"nofollow\\" target=\\"_blank\\">Forrester Research</a>, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the <a href=\\"https://www.marketsandmarkets.com/Market-Reports/cloud-computing-market-234.html\\" rel=\\"nofollow\\" target=\\"_blank\\">highest CAGR</a> to 2025.\\n\\nDigital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.\\n\\nHere are just 5 benefits of switching to a cloud-based digital signage solution:\\n\\n__1.\\tSave costs on your digital signage__\\n\\nSome research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With [Scala SaaS](https://www.scala.com/au/products/saas/ \\"Digital Signage SaaS\\"), for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.\\n\\nDigital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.\\n\\n__2.\\tScale your digital signage solution up or down to suit your business needs__\\n\\nSmall- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.\\n\\n__3.\\tCollaborate and manage your digital signage anytime, anywhere__\\n\\nCloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of [Scala Content Manager](https://www.scala.com/au/products/software/scala-content-manager/ \\"Scala Content Management system\\"), which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with [Scala Designer Cloud](https://www.scala.com/au/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection. \\n\\n__4.\\tHassle-free deployment__\\n\\nCloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.\\n\\n__5.\\tAutomatic updates and maintenance__\\n\\nSome studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.\\n\\n### Discover the power of cloud-based digital signage today with Scala\\n\\nScala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover [Scala SaaS](https://www.scala.com/au/products/saas/ \\"Scala SaaS - Digital signage Software-as-a-Service\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>\\n","en-US":"For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to <a href=\\"https://www.forrester.com/blogs/predictions-2021-cloud-computing-powers-pandemic-recovery/\\" rel=\\"nofollow\\" target=\\"_blank\\">Forrester Research</a>, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the <a href=\\"https://www.marketsandmarkets.com/Market-Reports/cloud-computing-market-234.html\\" rel=\\"nofollow\\" target=\\"_blank\\">highest CAGR</a> to 2025.\\n\\nDigital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.\\n\\nHere are just 5 benefits of switching to a cloud-based digital signage solution:\\n\\n__1.\\tSave costs on your digital signage__\\n\\nSome research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\"), for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.\\n\\nDigital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.\\n\\n__2.\\tScale your digital signage solution up or down to suit your business needs__\\n\\nSmall- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.\\n\\n__3.\\tCollaborate and manage your digital signage anytime, anywhere__\\n\\nCloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of [Scala Content Manager](https://www.scala.com/sg/products/software/scala-content-manager/ \\"Scala Content Management system\\"), which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with [Scala Designer Cloud](https://www.scala.com/sg/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection. \\n\\n__4.\\tHassle-free deployment__\\n\\nCloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.\\n\\n__5.\\tAutomatic updates and maintenance__\\n\\nSome studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.\\n\\n### Discover the power of cloud-based digital signage today with Scala\\n\\nScala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital signage Software-as-a-Service\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","in":"For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to <a href=\\"https://www.forrester.com/blogs/predictions-2021-cloud-computing-powers-pandemic-recovery/\\" rel=\\"nofollow\\" target=\\"_blank\\">Forrester Research</a>, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the <a href=\\"https://www.marketsandmarkets.com/Market-Reports/cloud-computing-market-234.html\\" rel=\\"nofollow\\" target=\\"_blank\\">highest CAGR</a> to 2025.\\n\\nDigital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.\\n\\nHere are just 5 benefits of switching to a cloud-based digital signage solution:\\n\\n__1.\\tSave costs on your digital signage__\\n\\nSome research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With [Scala SaaS](https://www.scala.com/in/products/saas/ \\"Digital Signage SaaS\\"), for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.\\n\\nDigital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.\\n\\n__2.\\tScale your digital signage solution up or down to suit your business needs__\\n\\nSmall- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.\\n\\n__3.\\tCollaborate and manage your digital signage anytime, anywhere__\\n\\nCloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of [Scala Content Manager](https://www.scala.com/in/products/software/scala-content-manager/ \\"Scala Content Management system\\"), which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with [Scala Designer Cloud](https://www.scala.com/in/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection. \\n\\n__4.\\tHassle-free deployment__\\n\\nCloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.\\n\\n__5.\\tAutomatic updates and maintenance__\\n\\nSome studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.\\n\\n### Discover the power of cloud-based digital signage today with Scala\\n\\nScala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover [Scala SaaS](https://www.scala.com/in/products/saas/ \\"Scala SaaS - Digital signage Software-as-a-Service\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","ja":"For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to <a href=\\"https://www.forrester.com/blogs/predictions-2021-cloud-computing-powers-pandemic-recovery/\\" rel=\\"nofollow\\" target=\\"_blank\\">Forrester Research</a>, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the <a href=\\"https://www.marketsandmarkets.com/Market-Reports/cloud-computing-market-234.html\\" rel=\\"nofollow\\" target=\\"_blank\\">highest CAGR</a> to 2025.\\n\\nDigital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.\\n\\nHere are just 5 benefits of switching to a cloud-based digital signage solution:\\n\\n__1.\\tSave costs on your digital signage__\\n\\nSome research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With [Scala SaaS](https://www.scala.com/jp/products/saas/ \\"Digital Signage SaaS\\"), for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.\\n\\nDigital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.\\n\\n__2.\\tScale your digital signage solution up or down to suit your business needs__\\n\\nSmall- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.\\n\\n__3.\\tCollaborate and manage your digital signage anytime, anywhere__\\n\\nCloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of [Scala Content Manager](https://www.scala.com/jp/products/software/scala-content-manager/ \\"Scala Content Management system\\"), which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with [Scala Designer Cloud](https://www.scala.com/jp/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection. \\n\\n__4.\\tHassle-free deployment__\\n\\nCloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.\\n\\n__5.\\tAutomatic updates and maintenance__\\n\\nSome studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.\\n\\n### Discover the power of cloud-based digital signage today with Scala\\n\\nScala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover [Scala SaaS](https://www.scala.com/jp/products/saas/ \\"Scala SaaS - Digital signage Software-as-a-Service\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>","sg":"For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to <a href=\\"https://www.forrester.com/blogs/predictions-2021-cloud-computing-powers-pandemic-recovery/\\" rel=\\"nofollow\\" target=\\"_blank\\">Forrester Research</a>, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the <a href=\\"https://www.marketsandmarkets.com/Market-Reports/cloud-computing-market-234.html\\" rel=\\"nofollow\\" target=\\"_blank\\">highest CAGR</a> to 2025.\\n\\nDigital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.\\n\\nHere are just 5 benefits of switching to a cloud-based digital signage solution:\\n\\n__1.\\tSave costs on your digital signage__\\n\\nSome research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Digital Signage SaaS\\"), for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.\\n\\nDigital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.\\n\\n__2.\\tScale your digital signage solution up or down to suit your business needs__\\n\\nSmall- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.\\n\\n__3.\\tCollaborate and manage your digital signage anytime, anywhere__\\n\\nCloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of [Scala Content Manager](https://www.scala.com/sg/products/software/scala-content-manager/ \\"Scala Content Management system\\"), which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with [Scala Designer Cloud](https://www.scala.com/sg/products/software/scala-designer-cloud/ \\"Scala Designer Cloud\\"), an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection. \\n\\n__4.\\tHassle-free deployment__\\n\\nCloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.\\n\\n__5.\\tAutomatic updates and maintenance__\\n\\nSome studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.\\n\\n### Discover the power of cloud-based digital signage today with Scala\\n\\nScala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital signage Software-as-a-Service\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/taranichols/\\" rel=\\"nofollow\\" target=\\"_blank\\">Tara Nichols</a>, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5Xdvwh5KDhgPz5GqYvWDwV"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1REsyiPLlqqCOCXUvNj8qM","type":"Entry","createdAt":"2021-10-22T11:09:32.180Z","updatedAt":"2021-10-22T11:21:28.673Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Market in APAC – Growth, Trends & Opportunities"},"slug":{"en-US":"digital-signage-market-in-apac-growth-trends-and-opportunities"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"55lsKIRY36kOm1Te43DMUG"}}},"startDate":{"en-US":"2021-10-22T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Manish Kumar"},"description":{"au":"2021 has been a challenging, unpredictable year for economies around the globe. While lockdowns from the COVID-19 pandemic have upended our world, the rate at which technology has changed has been nothing short of remarkable. Powered by flexible technology, organizations have adapted the way they interact to help keep our lives connected, convenient and safe.\\n\\nAs we approach the last quarter of 2021, Manish Kumar, Managing Director - APAC, reflects on the rise of digital signage trends and discusses the opportunities for enterprises in Asia-Pacific. \\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nWhile the pandemic paralyzed the world, technology didn’t stop innovating. \\n\\nDespite a decline in the global economy, the digital signage industry has remained resilient and is set to flourish. Organisations today are seeking new, innovative ways to transform their business and evolve the customer experience to better interact with their target audience.\\n\\nThe global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nAccording to the latest report by Research and Markets, APAC is projected to become the largest geographical market by 2026. The main drivers fuelling growth in this region are:\\n\\n- Digital transformation and emergence of smart cities\\n- Increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products\\n- High economic growth\\n- Increasing disposable income and changing lifestyles\\n- Technological advancements\\n\\n<a href=\\"https://www.kbvresearch.com/news/asia-pacific-digital-signage-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">KBV Research</a> estimates that in 2018-2024, the APAC digital signage market would observe a market growth of 10.6% CAGR, while outdoor digital signage is estimated to see a CAGR of 14.8%. In Singapore, the video walls & screen market is predicted to see a CAGR of 11.4% during the period.\\n\\nIn Japan, amidst the pandemic, transportation advertisers’ spending on digital signage reached <a href=\\"https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/\\" rel=\\"nofollow\\" target=\\"_blank\\">3.1 billion yen</a> and the total digital signage spending across multiple industries amounted to a whopping 51.6 billion yen. Estimates forecast this to increase to more than 102 billion yen by 2024.\\n\\n## Digital Signage Trends to Watch in 2022\\n\\nHere are the digital signage technologies that are positioned to stay or soar in 2022.\\n\\n__1.\\tVoice and Gesture-enabled Digital Signage__\\n\\nBusinesses are capitalising on digital signage to increase engagement and create an immersive customer experience. Frictionless, voice, and gesture-based triggers will take digital signage to the next level of intelligence. \\n\\nModern [digital signage solutions](https://www.scala.com/au/concepts/ \\"digital signage solutions\\") are embedded with artificial intelligence (AI) and other digital sensors to present personalised merchandising and content, based on audience personas, to trigger the desire to purchase.\\n\\nAugmented reality (AR) is also revolutionising the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an endless opportunity to interact three-dimensionally with consumers on their mobile devices.\\n\\n![Modern Digital Signage Solutions with AI](//images.contentful.com/lx4pzcb22oh0/5PulEqKDFvABFmmKH6Zre8/4d138140466f47e974aeb6bc6ef46392/modern-digital_signage-solutions-with-AI.jpg)\\n\\n__2.\\tOutdoor Digital Signage__ \\n\\nDigital-out-of-home (DOOH) advertising surged during the pandemic as businesses were forced to cease operations. Outdoor digital signage proved to be a life saver for many businesses as these robust, highly attractive displays served as an effective, round-the-clock communication tool. \\n\\nRestaurants were quick to set up outdoor digital signs to facilitate contactless ordering. These digital signs could display QR codes for ordering, and feature menus and promotions.\\n\\n__3.\\tUltra Large Screens__\\n\\nThe 52 inch and above display size segment is expected to register higher CAGR growth from 2021-2026. \\n\\nThe growth of this segment can be attributed to:\\n\\n- Businesses preferring larger size displays for both indoor and outdoor applications.\\n- Increasing adoption of outdoor digital signage solutions \\n- Developments related to video wall and OLED technology \\n\\n![Digital Signage Designer Cloud](//images.contentful.com/lx4pzcb22oh0/2BmVu1exwOdtTQZXsRcBvY/d1d3b5260095baf376890bb4868fe291/digital-signage-designer-cloud.jpg)\\n\\n__4.\\tProliferation of Software-as-a-Service__\\n\\n[Digital signage Software-as-a-Service](https://www.scala.com/au/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.\\n\\nIn addition to SaaS, managed services (m-SaaS) is also likely to gain traction. Managed services add value to digital signage offerings by providing content creation and management services. Business owners seeking cost-efficient, scalable and hassle-free solutions will increasingly turn to managed services to get the most out of their digital signage investments.\\n\\n__5.\\tPhygital Retail__\\n\\nMaximizing both online and offline to complement each other has become one of the top priorities of retailers today. Phygital retail - a smart blend of ecommerce and the unique aspects of in-store shopping - is an emerging approach geared towards re-inventing the in-store experience digitally.\\n\\nIn the foreseeable future, phygital retail is likely to dominate the industry as retailers seek innovative ways to serve the ever-changing needs of customers and optimise their time in the store.\\n\\n__6.\\tEmergence of microLED Technology__\\n\\nWith an increasing focus on sustainable and green solutions, there will be a strong demand for microLED displays which combine the best features of current display technologies into something incredible. Using millions of tiny individually addressable LEDs, microLED is poised to offer better brightness, response times and energy efficiency.\\n\\nMicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for commercial experiences including curved, transparent and ultra-low power interactive display devices.\\n\\n## Opportunities in Asia-Pacific\\n\\nThe global pandemic has driven the adoption of digital technologies by several years. This digital acceleration has fuelled the demand for digital signage. Now, businesses aiming to reconnect with customers in the new normal deploy technology to transform their business. Touchless solutions, predictive digital signage and phygital retail are several trends which are set to take centre stage in the near future.\\n\\nDigital signage solutions bring new life to any commercial environment. Interactive technology, virtual reality and predictive analytics enable unlimited possibilities and elevate the customer experience.\\n\\nAcross Asia-Pacific, Scala is creating headway in driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about Scala’s digital signage solutions [here](https://www.scala.com/au/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.</p>","en-US":"2021 has been a challenging, unpredictable year for economies around the globe. While lockdowns from the COVID-19 pandemic have upended our world, the rate at which technology has changed has been nothing short of remarkable. Powered by flexible technology, organizations have adapted the way they interact to help keep our lives connected, convenient and safe.\\n\\nAs we approach the last quarter of 2021, Manish Kumar, Managing Director - APAC, reflects on the rise of digital signage trends and discusses the opportunities for enterprises in Asia-Pacific. \\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nWhile the pandemic paralyzed the world, technology didn’t stop innovating. \\n\\nDespite a decline in the global economy, the digital signage industry has remained resilient and is set to flourish. Organisations today are seeking new, innovative ways to transform their business and evolve the customer experience to better interact with their target audience.\\n\\nThe global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nAccording to the latest report by Research and Markets, APAC is projected to become the largest geographical market by 2026. The main drivers fuelling growth in this region are:\\n\\n- Digital transformation and emergence of smart cities\\n- Increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products\\n- High economic growth\\n- Increasing disposable income and changing lifestyles\\n- Technological advancements\\n\\n<a href=\\"https://www.kbvresearch.com/news/asia-pacific-digital-signage-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">KBV Research</a> estimates that in 2018-2024, the APAC digital signage market would observe a market growth of 10.6% CAGR, while outdoor digital signage is estimated to see a CAGR of 14.8%. In Singapore, the video walls & screen market is predicted to see a CAGR of 11.4% during the period.\\n\\nIn Japan, amidst the pandemic, transportation advertisers’ spending on digital signage reached <a href=\\"https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/\\" rel=\\"nofollow\\" target=\\"_blank\\">3.1 billion yen</a> and the total digital signage spending across multiple industries amounted to a whopping 51.6 billion yen. Estimates forecast this to increase to more than 102 billion yen by 2024.\\n\\n## Digital Signage Trends to Watch in 2022\\n\\nHere are the digital signage technologies that are positioned to stay or soar in 2022.\\n\\n__1.\\tVoice and Gesture-enabled Digital Signage__\\n\\nBusinesses are capitalising on digital signage to increase engagement and create an immersive customer experience. Frictionless, voice, and gesture-based triggers will take digital signage to the next level of intelligence. \\n\\nModern [digital signage solutions](https://www.scala.com/sg/concepts/ \\"digital signage solutions\\") are embedded with artificial intelligence (AI) and other digital sensors to present personalised merchandising and content, based on audience personas, to trigger the desire to purchase.\\n\\nAugmented reality (AR) is also revolutionising the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an endless opportunity to interact three-dimensionally with consumers on their mobile devices.\\n\\n![Modern Digital Signage Solutions with AI](//images.contentful.com/lx4pzcb22oh0/5PulEqKDFvABFmmKH6Zre8/4d138140466f47e974aeb6bc6ef46392/modern-digital_signage-solutions-with-AI.jpg)\\n\\n__2.\\tOutdoor Digital Signage__ \\n\\nDigital-out-of-home (DOOH) advertising surged during the pandemic as businesses were forced to cease operations. Outdoor digital signage proved to be a life saver for many businesses as these robust, highly attractive displays served as an effective, round-the-clock communication tool. \\n\\nRestaurants were quick to set up outdoor digital signs to facilitate contactless ordering. These digital signs could display QR codes for ordering, and feature menus and promotions.\\n\\n__3.\\tUltra Large Screens__\\n\\nThe 52 inch and above display size segment is expected to register higher CAGR growth from 2021-2026. \\n\\nThe growth of this segment can be attributed to:\\n\\n- Businesses preferring larger size displays for both indoor and outdoor applications.\\n- Increasing adoption of outdoor digital signage solutions \\n- Developments related to video wall and OLED technology \\n\\n![Digital Signage Designer Cloud](//images.contentful.com/lx4pzcb22oh0/2BmVu1exwOdtTQZXsRcBvY/d1d3b5260095baf376890bb4868fe291/digital-signage-designer-cloud.jpg)\\n\\n__4.\\tProliferation of Software-as-a-Service__\\n\\n[Digital signage Software-as-a-Service](https://www.scala.com/sg/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.\\n\\nIn addition to SaaS, managed services (m-SaaS) is also likely to gain traction. Managed services add value to digital signage offerings by providing content creation and management services. Business owners seeking cost-efficient, scalable and hassle-free solutions will increasingly turn to managed services to get the most out of their digital signage investments.\\n\\n__5.\\tPhygital Retail__\\n\\nMaximizing both online and offline to complement each other has become one of the top priorities of retailers today. Phygital retail - a smart blend of ecommerce and the unique aspects of in-store shopping - is an emerging approach geared towards re-inventing the in-store experience digitally.\\n\\nIn the foreseeable future, phygital retail is likely to dominate the industry as retailers seek innovative ways to serve the ever-changing needs of customers and optimise their time in the store.\\n\\n__6.\\tEmergence of microLED Technology__\\n\\nWith an increasing focus on sustainable and green solutions, there will be a strong demand for microLED displays which combine the best features of current display technologies into something incredible. Using millions of tiny individually addressable LEDs, microLED is poised to offer better brightness, response times and energy efficiency.\\n\\nMicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for commercial experiences including curved, transparent and ultra-low power interactive display devices.\\n\\n## Opportunities in Asia-Pacific\\n\\nThe global pandemic has driven the adoption of digital technologies by several years. This digital acceleration has fuelled the demand for digital signage. Now, businesses aiming to reconnect with customers in the new normal deploy technology to transform their business. Touchless solutions, predictive digital signage and phygital retail are several trends which are set to take centre stage in the near future.\\n\\nDigital signage solutions bring new life to any commercial environment. Interactive technology, virtual reality and predictive analytics enable unlimited possibilities and elevate the customer experience.\\n\\nAcross Asia-Pacific, Scala is creating headway in driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about Scala’s digital signage solutions [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.</p>","in":"2021 has been a challenging, unpredictable year for economies around the globe. While lockdowns from the COVID-19 pandemic have upended our world, the rate at which technology has changed has been nothing short of remarkable. Powered by flexible technology, organizations have adapted the way they interact to help keep our lives connected, convenient and safe.\\n\\nAs we approach the last quarter of 2021, Manish Kumar, Managing Director - APAC, reflects on the rise of digital signage trends and discusses the opportunities for enterprises in Asia-Pacific. \\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nWhile the pandemic paralyzed the world, technology didn’t stop innovating. \\n\\nDespite a decline in the global economy, the digital signage industry has remained resilient and is set to flourish. Organisations today are seeking new, innovative ways to transform their business and evolve the customer experience to better interact with their target audience.\\n\\nThe global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nAccording to the latest report by Research and Markets, APAC is projected to become the largest geographical market by 2026. The main drivers fuelling growth in this region are:\\n\\n- Digital transformation and emergence of smart cities\\n- Increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products\\n- High economic growth\\n- Increasing disposable income and changing lifestyles\\n- Technological advancements\\n\\n<a href=\\"https://www.kbvresearch.com/news/asia-pacific-digital-signage-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">KBV Research</a> estimates that in 2018-2024, the APAC digital signage market would observe a market growth of 10.6% CAGR, while outdoor digital signage is estimated to see a CAGR of 14.8%. In Singapore, the video walls & screen market is predicted to see a CAGR of 11.4% during the period.\\n\\nIn Japan, amidst the pandemic, transportation advertisers’ spending on digital signage reached <a href=\\"https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/\\" rel=\\"nofollow\\" target=\\"_blank\\">3.1 billion yen</a> and the total digital signage spending across multiple industries amounted to a whopping 51.6 billion yen. Estimates forecast this to increase to more than 102 billion yen by 2024.\\n\\n## Digital Signage Trends to Watch in 2022\\n\\nHere are the digital signage technologies that are positioned to stay or soar in 2022.\\n\\n__1.\\tVoice and Gesture-enabled Digital Signage__\\n\\nBusinesses are capitalising on digital signage to increase engagement and create an immersive customer experience. Frictionless, voice, and gesture-based triggers will take digital signage to the next level of intelligence. \\n\\nModern [digital signage solutions](https://www.scala.com/in/concepts/ \\"digital signage solutions\\") are embedded with artificial intelligence (AI) and other digital sensors to present personalised merchandising and content, based on audience personas, to trigger the desire to purchase.\\n\\nAugmented reality (AR) is also revolutionising the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an endless opportunity to interact three-dimensionally with consumers on their mobile devices.\\n\\n![Modern Digital Signage Solutions with AI](//images.contentful.com/lx4pzcb22oh0/5PulEqKDFvABFmmKH6Zre8/4d138140466f47e974aeb6bc6ef46392/modern-digital_signage-solutions-with-AI.jpg)\\n\\n__2.\\tOutdoor Digital Signage__ \\n\\nDigital-out-of-home (DOOH) advertising surged during the pandemic as businesses were forced to cease operations. Outdoor digital signage proved to be a life saver for many businesses as these robust, highly attractive displays served as an effective, round-the-clock communication tool. \\n\\nRestaurants were quick to set up outdoor digital signs to facilitate contactless ordering. These digital signs could display QR codes for ordering, and feature menus and promotions.\\n\\n__3.\\tUltra Large Screens__\\n\\nThe 52 inch and above display size segment is expected to register higher CAGR growth from 2021-2026. \\n\\nThe growth of this segment can be attributed to:\\n\\n- Businesses preferring larger size displays for both indoor and outdoor applications.\\n- Increasing adoption of outdoor digital signage solutions \\n- Developments related to video wall and OLED technology \\n\\n![Digital Signage Designer Cloud](//images.contentful.com/lx4pzcb22oh0/2BmVu1exwOdtTQZXsRcBvY/d1d3b5260095baf376890bb4868fe291/digital-signage-designer-cloud.jpg)\\n\\n__4.\\tProliferation of Software-as-a-Service__\\n\\n[Digital signage Software-as-a-Service](https://www.scala.com/in/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.\\n\\nIn addition to SaaS, managed services (m-SaaS) is also likely to gain traction. Managed services add value to digital signage offerings by providing content creation and management services. Business owners seeking cost-efficient, scalable and hassle-free solutions will increasingly turn to managed services to get the most out of their digital signage investments.\\n\\n__5.\\tPhygital Retail__\\n\\nMaximizing both online and offline to complement each other has become one of the top priorities of retailers today. Phygital retail - a smart blend of ecommerce and the unique aspects of in-store shopping - is an emerging approach geared towards re-inventing the in-store experience digitally.\\n\\nIn the foreseeable future, phygital retail is likely to dominate the industry as retailers seek innovative ways to serve the ever-changing needs of customers and optimise their time in the store.\\n\\n__6.\\tEmergence of microLED Technology__\\n\\nWith an increasing focus on sustainable and green solutions, there will be a strong demand for microLED displays which combine the best features of current display technologies into something incredible. Using millions of tiny individually addressable LEDs, microLED is poised to offer better brightness, response times and energy efficiency.\\n\\nMicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for commercial experiences including curved, transparent and ultra-low power interactive display devices.\\n\\n## Opportunities in Asia-Pacific\\n\\nThe global pandemic has driven the adoption of digital technologies by several years. This digital acceleration has fuelled the demand for digital signage. Now, businesses aiming to reconnect with customers in the new normal deploy technology to transform their business. Touchless solutions, predictive digital signage and phygital retail are several trends which are set to take centre stage in the near future.\\n\\nDigital signage solutions bring new life to any commercial environment. Interactive technology, virtual reality and predictive analytics enable unlimited possibilities and elevate the customer experience.\\n\\nAcross Asia-Pacific, Scala is creating headway in driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about Scala’s digital signage solutions [here](https://www.scala.com/in/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.</p>","ja":"2021 has been a challenging, unpredictable year for economies around the globe. While lockdowns from the COVID-19 pandemic have upended our world, the rate at which technology has changed has been nothing short of remarkable. Powered by flexible technology, organizations have adapted the way they interact to help keep our lives connected, convenient and safe.\\n\\nAs we approach the last quarter of 2021, Manish Kumar, Managing Director - APAC, reflects on the rise of digital signage trends and discusses the opportunities for enterprises in Asia-Pacific. \\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nWhile the pandemic paralyzed the world, technology didn’t stop innovating. \\n\\nDespite a decline in the global economy, the digital signage industry has remained resilient and is set to flourish. Organisations today are seeking new, innovative ways to transform their business and evolve the customer experience to better interact with their target audience.\\n\\nThe global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nAccording to the latest report by Research and Markets, APAC is projected to become the largest geographical market by 2026. The main drivers fuelling growth in this region are:\\n\\n- Digital transformation and emergence of smart cities\\n- Increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products\\n- High economic growth\\n- Increasing disposable income and changing lifestyles\\n- Technological advancements\\n\\n<a href=\\"https://www.kbvresearch.com/news/asia-pacific-digital-signage-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">KBV Research</a> estimates that in 2018-2024, the APAC digital signage market would observe a market growth of 10.6% CAGR, while outdoor digital signage is estimated to see a CAGR of 14.8%. In Singapore, the video walls & screen market is predicted to see a CAGR of 11.4% during the period.\\n\\nIn Japan, amidst the pandemic, transportation advertisers’ spending on digital signage reached <a href=\\"https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/\\" rel=\\"nofollow\\" target=\\"_blank\\">3.1 billion yen</a> and the total digital signage spending across multiple industries amounted to a whopping 51.6 billion yen. Estimates forecast this to increase to more than 102 billion yen by 2024.\\n\\n## Digital Signage Trends to Watch in 2022\\n\\nHere are the digital signage technologies that are positioned to stay or soar in 2022.\\n\\n__1.\\tVoice and Gesture-enabled Digital Signage__\\n\\nBusinesses are capitalising on digital signage to increase engagement and create an immersive customer experience. Frictionless, voice, and gesture-based triggers will take digital signage to the next level of intelligence. \\n\\nModern [digital signage solutions](https://www.scala.com/jp/concepts/ \\"digital signage solutions\\") are embedded with artificial intelligence (AI) and other digital sensors to present personalised merchandising and content, based on audience personas, to trigger the desire to purchase.\\n\\nAugmented reality (AR) is also revolutionising the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an endless opportunity to interact three-dimensionally with consumers on their mobile devices.\\n\\n![Modern Digital Signage Solutions with AI](//images.contentful.com/lx4pzcb22oh0/5PulEqKDFvABFmmKH6Zre8/4d138140466f47e974aeb6bc6ef46392/modern-digital_signage-solutions-with-AI.jpg)\\n\\n__2.\\tOutdoor Digital Signage__ \\n\\nDigital-out-of-home (DOOH) advertising surged during the pandemic as businesses were forced to cease operations. Outdoor digital signage proved to be a life saver for many businesses as these robust, highly attractive displays served as an effective, round-the-clock communication tool. \\n\\nRestaurants were quick to set up outdoor digital signs to facilitate contactless ordering. These digital signs could display QR codes for ordering, and feature menus and promotions.\\n\\n__3.\\tUltra Large Screens__\\n\\nThe 52 inch and above display size segment is expected to register higher CAGR growth from 2021-2026. \\n\\nThe growth of this segment can be attributed to:\\n\\n- Businesses preferring larger size displays for both indoor and outdoor applications.\\n- Increasing adoption of outdoor digital signage solutions \\n- Developments related to video wall and OLED technology \\n\\n![Digital Signage Designer Cloud](//images.contentful.com/lx4pzcb22oh0/2BmVu1exwOdtTQZXsRcBvY/d1d3b5260095baf376890bb4868fe291/digital-signage-designer-cloud.jpg)\\n\\n__4.\\tProliferation of Software-as-a-Service__\\n\\n[Digital signage Software-as-a-Service](https://www.scala.com/jp/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.\\n\\nIn addition to SaaS, managed services (m-SaaS) is also likely to gain traction. Managed services add value to digital signage offerings by providing content creation and management services. Business owners seeking cost-efficient, scalable and hassle-free solutions will increasingly turn to managed services to get the most out of their digital signage investments.\\n\\n__5.\\tPhygital Retail__\\n\\nMaximizing both online and offline to complement each other has become one of the top priorities of retailers today. Phygital retail - a smart blend of ecommerce and the unique aspects of in-store shopping - is an emerging approach geared towards re-inventing the in-store experience digitally.\\n\\nIn the foreseeable future, phygital retail is likely to dominate the industry as retailers seek innovative ways to serve the ever-changing needs of customers and optimise their time in the store.\\n\\n__6.\\tEmergence of microLED Technology__\\n\\nWith an increasing focus on sustainable and green solutions, there will be a strong demand for microLED displays which combine the best features of current display technologies into something incredible. Using millions of tiny individually addressable LEDs, microLED is poised to offer better brightness, response times and energy efficiency.\\n\\nMicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for commercial experiences including curved, transparent and ultra-low power interactive display devices.\\n\\n## Opportunities in Asia-Pacific\\n\\nThe global pandemic has driven the adoption of digital technologies by several years. This digital acceleration has fuelled the demand for digital signage. Now, businesses aiming to reconnect with customers in the new normal deploy technology to transform their business. Touchless solutions, predictive digital signage and phygital retail are several trends which are set to take centre stage in the near future.\\n\\nDigital signage solutions bring new life to any commercial environment. Interactive technology, virtual reality and predictive analytics enable unlimited possibilities and elevate the customer experience.\\n\\nAcross Asia-Pacific, Scala is creating headway in driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about Scala’s digital signage solutions [here](https://www.scala.com/jp/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.</p>","sg":"2021 has been a challenging, unpredictable year for economies around the globe. While lockdowns from the COVID-19 pandemic have upended our world, the rate at which technology has changed has been nothing short of remarkable. Powered by flexible technology, organizations have adapted the way they interact to help keep our lives connected, convenient and safe.\\n\\nAs we approach the last quarter of 2021, Manish Kumar, Managing Director - APAC, reflects on the rise of digital signage trends and discusses the opportunities for enterprises in Asia-Pacific. \\n\\n## Growth of Digital Signage Market in Asia-Pacific\\n\\nWhile the pandemic paralyzed the world, technology didn’t stop innovating. \\n\\nDespite a decline in the global economy, the digital signage industry has remained resilient and is set to flourish. Organisations today are seeking new, innovative ways to transform their business and evolve the customer experience to better interact with their target audience.\\n\\nThe global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.\\n\\nAccording to the latest report by Research and Markets, APAC is projected to become the largest geographical market by 2026. The main drivers fuelling growth in this region are:\\n\\n- Digital transformation and emergence of smart cities\\n- Increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products\\n- High economic growth\\n- Increasing disposable income and changing lifestyles\\n- Technological advancements\\n\\n<a href=\\"https://www.kbvresearch.com/news/asia-pacific-digital-signage-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">KBV Research</a> estimates that in 2018-2024, the APAC digital signage market would observe a market growth of 10.6% CAGR, while outdoor digital signage is estimated to see a CAGR of 14.8%. In Singapore, the video walls & screen market is predicted to see a CAGR of 11.4% during the period.\\n\\nIn Japan, amidst the pandemic, transportation advertisers’ spending on digital signage reached <a href=\\"https://www.statista.com/statistics/1245851/japan-digital-signage-advertising-market-size-by-segment/\\" rel=\\"nofollow\\" target=\\"_blank\\">3.1 billion yen</a> and the total digital signage spending across multiple industries amounted to a whopping 51.6 billion yen. Estimates forecast this to increase to more than 102 billion yen by 2024.\\n\\n## Digital Signage Trends to Watch in 2022\\n\\nHere are the digital signage technologies that are positioned to stay or soar in 2022.\\n\\n__1.\\tVoice and Gesture-enabled Digital Signage__\\n\\nBusinesses are capitalising on digital signage to increase engagement and create an immersive customer experience. Frictionless, voice, and gesture-based triggers will take digital signage to the next level of intelligence. \\n\\nModern [digital signage solutions](https://www.scala.com/sg/concepts/ \\"digital signage solutions\\") are embedded with artificial intelligence (AI) and other digital sensors to present personalised merchandising and content, based on audience personas, to trigger the desire to purchase.\\n\\nAugmented reality (AR) is also revolutionising the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an endless opportunity to interact three-dimensionally with consumers on their mobile devices.\\n\\n![Modern Digital Signage Solutions with AI](//images.contentful.com/lx4pzcb22oh0/5PulEqKDFvABFmmKH6Zre8/4d138140466f47e974aeb6bc6ef46392/modern-digital_signage-solutions-with-AI.jpg)\\n\\n__2.\\tOutdoor Digital Signage__ \\n\\nDigital-out-of-home (DOOH) advertising surged during the pandemic as businesses were forced to cease operations. Outdoor digital signage proved to be a life saver for many businesses as these robust, highly attractive displays served as an effective, round-the-clock communication tool. \\n\\nRestaurants were quick to set up outdoor digital signs to facilitate contactless ordering. These digital signs could display QR codes for ordering, and feature menus and promotions.\\n\\n__3.\\tUltra Large Screens__\\n\\nThe 52 inch and above display size segment is expected to register higher CAGR growth from 2021-2026. \\n\\nThe growth of this segment can be attributed to:\\n\\n- Businesses preferring larger size displays for both indoor and outdoor applications.\\n- Increasing adoption of outdoor digital signage solutions \\n- Developments related to video wall and OLED technology \\n\\n![Digital Signage Designer Cloud](//images.contentful.com/lx4pzcb22oh0/2BmVu1exwOdtTQZXsRcBvY/d1d3b5260095baf376890bb4868fe291/digital-signage-designer-cloud.jpg)\\n\\n__4.\\tProliferation of Software-as-a-Service__\\n\\n[Digital signage Software-as-a-Service](https://www.scala.com/sg/products/saas/ \\"Digital signage Software-as-a-Service (SaaS)\\") (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.\\n\\nIn addition to SaaS, managed services (m-SaaS) is also likely to gain traction. Managed services add value to digital signage offerings by providing content creation and management services. Business owners seeking cost-efficient, scalable and hassle-free solutions will increasingly turn to managed services to get the most out of their digital signage investments.\\n\\n__5.\\tPhygital Retail__\\n\\nMaximizing both online and offline to complement each other has become one of the top priorities of retailers today. Phygital retail - a smart blend of ecommerce and the unique aspects of in-store shopping - is an emerging approach geared towards re-inventing the in-store experience digitally.\\n\\nIn the foreseeable future, phygital retail is likely to dominate the industry as retailers seek innovative ways to serve the ever-changing needs of customers and optimise their time in the store.\\n\\n__6.\\tEmergence of microLED Technology__\\n\\nWith an increasing focus on sustainable and green solutions, there will be a strong demand for microLED displays which combine the best features of current display technologies into something incredible. Using millions of tiny individually addressable LEDs, microLED is poised to offer better brightness, response times and energy efficiency.\\n\\nMicroLEDs, primarily aimed at small, low-energy devices – such as smartwatches and smartphones – can be used to make next generation displays for commercial experiences including curved, transparent and ultra-low power interactive display devices.\\n\\n## Opportunities in Asia-Pacific\\n\\nThe global pandemic has driven the adoption of digital technologies by several years. This digital acceleration has fuelled the demand for digital signage. Now, businesses aiming to reconnect with customers in the new normal deploy technology to transform their business. Touchless solutions, predictive digital signage and phygital retail are several trends which are set to take centre stage in the near future.\\n\\nDigital signage solutions bring new life to any commercial environment. Interactive technology, virtual reality and predictive analytics enable unlimited possibilities and elevate the customer experience.\\n\\nAcross Asia-Pacific, Scala is creating headway in driving digital transformation across many industries with smart marketing technology and digital signage. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.\\n\\nFind out more about Scala’s digital signage solutions [here](https://www.scala.com/sg/ \\"Digital Signage Solutions\\") and kickstart your marketing transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/manish4/\\" rel=\\"nofollow\\" target=\\"_blank\\">Manish Kumar</a>, Managing Director - APAC, helms the Asia-Pacific operations at STRATACACHE since April 2018. In this position, Manish oversees sales, services and support activities across the STRATACACHE brands, aligning operations with region- specific needs in the digital media/marketing technology market. The key driver for the phenomenal growth in APAC, he concurrently also holds the position of Vice President, Investments Asia-Pacific at STRATACACHE Capital, helping to lead deal discovery and investment on a global scale.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5lOP70i7lH0JsVIYRWnB3A"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"p1dJbyv3CZCpX0aiOdmHP","type":"Entry","createdAt":"2021-10-20T14:14:31.364Z","updatedAt":"2021-10-21T05:14:15.213Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Watch Now: The Investment Priorities of European Retailers Discussed"},"slug":{"en-US":"watch-now-the-investment-priorities-of-european-retailers-discussed"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7LaxXjKFmqq9ssTgjKP1Ki"}}},"startDate":{"en-US":"2021-10-20T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Last week I sat down (remotely) with Pavan Pidugu, former Leader of Digital Customer and Omnichannel Experience at Walmart, to discuss the findings of our European research report and what those findings may mean for retail brands as well as their customers. \\n\\nThe chat, moderated by Managing Editor of Retail Connections, Chris Field, is available to download and watch <a href=\\"https://www.wbresearch.com/events-futurestores-scala-webinar-eu-october-2021\\" target=\\"_blank\\"> here </a>. It takes about an hour and covers a variety of topics raised by the research — the importance of optimizing data, supporting retail workers, personalizing the shopping experience and how retailers can protect themselves against business threats, whether those threats come from a global pandemic, freight and fuel issues or staff shortages. \\n\\nI found our conversation optimistic and enlightening. As Pavan eloquently explains, bricks and mortar retail has always evolved and will continue to evolve with the way a customer feels about visiting a premises, an essential factor in ensuring the success of a brand. Experiential retail will continue to be a trend that will develop and retail technology has a key role to play in making those immersive retail experiences meaningful. \\n\\nSo where do retail brands get that data and how do they use it? <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">The report </a> reveals some of the strategies that retailers are looking to use over the next year and, our discussion on those points goes further. We talk about specific examples that we have seen already in the market. Further, we go into the ways in which technology such as digital signage, sensors and customers’ personal devices can all contribute to gathering crucial information, equip team members and ultimately provide customers with a retail experience that they will want to repeat. \\n\\nDo take a look at the webinar. It will be available until mid November. If you’re interested in seeing specific ways in which digital signage solutions and pathway tracking technology can help assist retailers, we have created three use case solution papers. The topics covered in those papers are:\\n- <a href=\\"https://www3.scala.com/Data-Deployment-Analytics\\" target=\\"_blank\\">In-Store Analytics, Sensors and Signage </a>\\n- <a href=\\"https://www3.scala.com/sales-spark-in-the-car-park\\" target=\\"_blank\\">Sales Spark in the Car Park </a> \\n- <a href=\\"https://www3.scala.com/assessing-the-aisles\\" target=\\"_blank\\">Store Layout</a>\\n\\nTake a look <a href=\\"https://www.wbresearch.com/events-futurestores-scala-webinar-eu-october-2021\\" target=\\"_blank\\"> at the webinar</a> and let me know if you think there is anything we have missed or anything about which you’d like to know more."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"PPuMT9DdDH1MAWiKnydB1"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Get in touch"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cJymUviunTrt9hPYlsP7T","type":"Entry","createdAt":"2021-10-18T16:34:14.862Z","updatedAt":"2021-10-20T12:58:19.692Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Smart Signage Foundations"},"slug":{"en-US":"smart-signage-foundations"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2ZfEBESqhO3TnazEObiRKt"}}},"startDate":{"en-US":"2021-10-18T12:00-04:00"},"type":{"en-US":"Blog"},"description":{"en-US":"Digital signage systems can help businesses attract and retain customers; smart signage technology can further increase customer engagement, tap into innovative technology and ultimately, increase revenue and brand loyalty.\\n\\nHowever, many organizations looking to adopt smart signage technology have questions.\\n\\n- What exactly is a smart signage system?\\n- What are the benefits of adopting smart signage?\\n- What are some sample use cases?\\n- How do organizations evaluate technology providers?\\n\\nIn this post, we’ll take a closer look at smart signage technology, best practice strategies for deploying smart signage solutions, benefits, and other considerations.\\n\\n## What is a smart signage system? What makes it smart?\\n\\nA digital signage system is a communications platform that organizations use to solve operational and customer experience challenges. \\n\\nComponents include a centrally operated content management system and digital screens to display content across the network. \\n\\nSmart signage makes the system responsive and in some cases interactive. Sensors, touchscreens, and mobile devices provide touchpoints where consumers can have direct impact on what they see.\\n\\n### How consumers control smart signage displays\\n\\n- Mobile devices\\n- Touchscreen displays\\n- Cameras and Computervision\\n- Weight plates and tactile sensors\\n- Movement sensors\\n\\nSensor data feeds into the digital signage system along with any loyalty, opt-in data to deliver personalized, timely customer interactivity. \\n\\n## What industries deploy smart signage today?\\nThe retail and quick service restaurant (QSR) industries are often seen as leading verticals for smart signage. For instance, Restaurant Brands International, owner of QSRs like Burger King, Tim Hortons and Popeyes deployed smart signage to thousands of locations across the globe last year. Smart signage at these locations integrate loyalty programs to present personalized menu options on digital menu boards in the drive thru and then conclude the transaction with contactless payment organized through their loyalty application.\\n\\nBut as you can probably imagine, the only way to really understand smart signage capabilities is to experience it. Still, video can come close.\\n\\nHigh-end retailer [Hunkemoller deployed smart signage at its flagship store in Amsterdam](https://videos.ctfassets.net/lx4pzcb22oh0/XdCTHWD4suEgUygGWIW2c/e77cccd01b982aaabe77a574dcc1da74/Hunkemo__ller_Flasgship_Store_Du__sseldorf_Innovations.mp4 \\"Hunkemoller video\\")  to groundbreaking effect. Touchscreens, lift-and-learn displays, and digital monitors provide a truly interactive experience.\\n\\nBanking, hospitality, airport and transportation, and healthcare are also deploying smart signage to create truly unique interactivity with customers. \\n\\n### Use cases\\nThe crux of smart signage technology are the sensors, the intelligence behind the data collection, and the opportunity for the customer/target audience to engage in real-time with the display. But how do these concepts come together for consumers?\\n\\nLet’s take a look at some example use cases.\\n\\n__Vision-based sensor technology__\\nStore locations want to understand their customers — where they walk, how long they dwell, etc. Vision-based sensor technology, also known as Computer vision, empowers vision-based sensors to understand this data, as well as basic demographic information. The information is completely anonymous, but it still provides great insight into how customers are interacting with the store. \\n\\n__Tactile sensory technology provides “lift-and-learn” experience__\\nWhen you step on a scale, it knows you are there and how much you weigh. Smart signage deployments can use sensors like these to understand how consumers are interacting. For instance, a to-go restaurant might use a tactile sensor to understand whether a customer’s order weighs as much as it should…. And when it is picked up. A grocery store might use this type of sensor in self-service checkout to identify whether all items that are scanned have been placed into the bagging area.\\n\\n__Mobile sensor technology__\\nMobile sensors rely on mobile phones to provide interactivity with customers. These often rely on opt-in loyalty applications to function, but they also provide yet another point of interaction. \\nAs an example, if a customer has opted-in to a brand’s ecommerce app and allows tracking, the smart signage mobile sensor can be alerted to their location, in store. This action can trigger the smart signage to display a personalized message (or offering) based on the customer’s previous shopping behaviour.\\n\\n__AI technology__\\nOne of the main purposes for AI is to help glean strategic and actionable insights from the increasing volume and velocity of data. Smart signage can work with integrated AI to collect and process customer data, extending the eCommerce experience to physical locations. \\n\\n## Benefits of smart signage for brands today\\nFor consumers, smart signage enhances in-store experience. The interactivity is still a standout for many verticals in 2021. But for the brands that have implemented smart signage well, that “wow” factor is only a small part of the total impact to the business. There are also substantial operational benefits, including:\\n\\n- __Increased profitability__ and upselling opportunities\\n- __Streamlined operations__ — consumers are able to make faster, more satisfying decisions \\n- __Greater insights__ — Understanding where customers walk in the store, what they look at, etc. can help businesses understand how to serve their customers even better\\n- __Reduced labor requirements__ through self-service\\n- __Increased loyalty and retention__ — Many smart signage systems integrate with loyalty applications to increase value to customer, and they also strengthen and enhance loyalty\\n\\n### Smart signage solves 6 challenges\\nOrganizations deploy smart signage to solve operational and customer experience challenges. Smart signage organizations should consider implementing strategies to augment the efficacy of the technology. These strategies may include:\\n\\n- **Marketing Challenges** — Need to deliver compelling advertising, including self-promotions, upselling opportunities, or monetize brands\\n- **Labor shortage** — Need to deliver premium customer experience without enough in-store personnel\\n- **Personalization** — Need to attract and satisfy emerging customer expectations\\n- **Streamlined operations** — Achieve greater throughput by helping customers make faster, more satisfying decisions\\n- **Curbside pickup and other adaptive service modalities**\\n- **Customer insights** — Need to understand how customers are interacting with the store, despite limitations in data privacy\\n\\nThese are a few of the more common challenges that smart signage solves today. Keep in mind that smart signage is a long-term investment. Most businesses do not leap from traditional signs into a smart signage system. Instead, the tendency is to crawl, walk, run, fly with digital signage solutions.\\n\\nOnce the initial digital signage is set, sensors and loyalty apps can layer onto the infrastructure, so that organizations continue to achieve more and more.\\n\\n## Evaluating Smart Signage technology solution providers\\nSmart signage solutions span a complex array of technology including hardware, software, and media content. Piecemealing vendors can pose a significant challenge to organizations, not only due to complexity of the project, but also due to hardware integration. You want to consider a smart signage partner with:\\n\\n- **Experience with enterprise-level deployment**\\n- **Scale**\\n- **Ability to monitor and optimize** — Many organizations envision themselves managing a smart signage solution, but you always want to have a backup in place\\n- **Turnkey capabilities**  \\n\\nOverall, these are just a few of the most important evaluation criteria to use when considering smart signage technology providers.\\n\\n**How Scala can help make your smart signage smarter**\\nWith 31 years’ experience in the digital signage industry, Scala is known globally as the leader in stable, secure network deployment at scale. Now, as part of the STRATACACHE family of marketing technology companies, Scala has wide ranging in-house software, hardware, services and support with an unmatched global delivery capability. We create strategic partnerships with companies who are looking for a “marketing first” point of view to transform their physical space – retail stores, financial institutions, restaurants, transportation hubs and beyond. We’re driving true retail and audience engagement transformation with a wide array of technology including artificial intelligence, virtual reality, digital signs, mobile sensors and computer vision technology. Beyond standard signage, we’re creating smarter signage solutions — every digital sign can be a sensor that adds insight and helps your business move the needle."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"35kwk6LvGP0EhqhCsVDSRS"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Eb5A0s7sxUWMiAVSaRyar","type":"Entry","createdAt":"2021-10-12T13:44:33.859Z","updatedAt":"2021-10-13T10:22:09.657Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Store Strategies from Shelf-Edge Signage to POS"},"slug":{"en-US":"store-strategies-from-shelf-edge-signage-to-pos"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1kbL4ZHDayUip0ALJey3wf"}}},"startDate":{"en-US":"2021-10-12T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Over half of the European retailers that we spoke to as part of ourEuropean Retail Research Report, <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands</a>, told us that they were planning on changing the footprint of their bricks and mortar premises in the near future. Whether it is favouring stock space over display areas, introducing more self service POS systems or, my favourite, installing more digital signage, it is clear that retail brands of all types are looking at how their footprints can better serve their business-critical operations. \\n\\nAs stores have reopened, I have personally noticed a shift in how services such as click and collect have been prioritised as well as the introduction of, quite understandably, more safety messaging in store such as stickers on the ground to assist customers with social distancing or information on the health and safety measures being encouraged in store. Some brands have used digital channels to implement and operate these changes but many have not, instead using measures such as paper signage or repositioning queue systems. \\n\\nOur latest solution paper, <a href=\\"https://www3.scala.com/assessing-the-aisles\\" target=\\"_blank\\">Assessing The Aisles: Recovery Solutions and Store Layout</a>, employs the results of the European Retail Research Report and offers a few use cases for retailers looking at switching up their footprint and possibly augmenting their brand offering with a digital solution. In some cases the digital solutions can offset the potential liabilities of a physical store change such as increasing warehousing space for example, while other solutions presented in the paper can bring greater efficiencies to business-critical areas. From shelf-edge signage technology to occupancy management tools, Scala solutions are flexible enough to work for brands of all types and can help build shopper insight, customer loyalty and sales. \\n\\nTake a look at <a href=\\"https://www3.scala.com/assessing-the-aisles\\" target=\\"_blank\\"> the solution paper </a> and let me know what you think. If you’re free between 3pm and 4pm on Thursday, 14th October then you can question me directly as I take part in a webinar discussing the findings of our European Retail Research Report with Pavan Pidgu, Former Head of Technology, Walmart. The Webinar takes place on Thursday, October 14th 3-4pm BST. You can find out more information and register for the webinar <a href=\\"https://www.wbresearch.com/events-futurestores-scala-webinar-eu-october-2021\\" target=\\"_blank\\">here</a>."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1NKoo2YfHB4gSFFOur8BEp"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Contact Us"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"E3PbcFZYyigJCMZhgAMtI","type":"Entry","createdAt":"2020-11-10T13:44:38.473Z","updatedAt":"2021-10-13T03:20:53.991Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Acquisition of New Network Operations and Hosting Center Campus in Iowa"},"slug":{"en-US":"stratacache-announces-acquisition-of-new-network-operations-and-hosting-center-campus-in-iowa"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3naoUlAJNxoWD5eq47PB4B"}}},"startDate":{"en-US":"2020-11-10T00:00+01:00"},"type":{"en-US":"News"},"description":{"au":"__DAYTON, OH, US—November 10, 2020—__ STRATACACHE announced today that it has purchased and will reactivate a 1000+ seat Network Operations Center and Data Hosting facility in Waterloo, Iowa. The acquisition will bring new data center, call center, network operations and sales support jobs in support of STRATACACHE’s significant growth in marketing technology and consumer insights for retail, [quick service restaurants](https://www.scala.com/au/industries/quick-service-restaurants/), finance, entertainment, gaming and other key markets globally. \\n\\nThe Waterloo facility is 162,000 square feet with an extensive raised floor data center and operations areas on 17 acres, which will allow STRATACACHE to more than double current network support operations capacity from 700 to more than 1700 seats in North America. The facility was formerly occupied by a large commercial lending company and served as a call and hosting center. \\n\\nSTRATACACHE currently has network operations facilities in Dayton, Ohio, and Eugene, Oregon. All three centers, including Waterloo, will serve as hosting and support centers for N+2 redundancy, ensuring STRATACACHE’s customers have continuous system uptime and availability for their business-critical STRATACACHE applications.\\n\\n“Despite a challenging economic environment, we’re proud to be expanding our business and investing in resources to support our customers, while creating new technology focused jobs in the middle of the country. As the need for leading marketing technology solutions expands globally, we will continue to grow our team to support the mission,” said Chris Riegel, CEO of STRATACACHE. “There has been a steady outmigration of operational support jobs and call centers to India and Asia. The reactivation of this facility aligns with advancement in the Waterloo area, and reinforces STRATACACHE’s commitment to growing cutting edge, well-paid technology jobs in the U.S. heartland.”\\n\\nSTRATACACHE concluded the purchase of the property on November 9 and anticipates new hiring to start in January 2021. \\n\\n“I am very excited to welcome STRATACACHE to Waterloo’s growing list of tech companies,” says Quentin Hart, Waterloo Mayor. “This announcement represents attractive careers for our residents and talented college grads from across the country looking to make Waterloo their home.”\\n\\nLearn more about STRATACACHE at [www.stratacache.com](https://www.stratacache.com/). \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n","en-US":"__DAYTON, OH, US—November 10, 2020—__ STRATACACHE announced today that it has purchased and will reactivate a 1000+ seat Network Operations Center and Data Hosting facility in Waterloo, Iowa. The acquisition will bring new data center, call center, network operations and sales support jobs in support of STRATACACHE’s significant growth in marketing technology and consumer insights for retail, quick service restaurants, finance, entertainment, gaming and other key markets globally. \\n\\nThe Waterloo facility is 162,000 square feet with an extensive raised floor data center and operations areas on 17 acres, which will allow STRATACACHE to more than double current network support operations capacity from 700 to more than 1700 seats in North America. The facility was formerly occupied by a large commercial lending company and served as a call and hosting center. \\n\\nSTRATACACHE currently has network operations facilities in Dayton, Ohio, and Eugene, Oregon. All three centers, including Waterloo, will serve as hosting and support centers for N+2 redundancy, ensuring STRATACACHE’s customers have continuous system uptime and availability for their business-critical STRATACACHE applications.\\n\\n“Despite a challenging economic environment, we’re proud to be expanding our business and investing in resources to support our customers, while creating new technology focused jobs in the middle of the country. As the need for leading marketing technology solutions expands globally, we will continue to grow our team to support the mission,” said Chris Riegel, CEO of STRATACACHE. “There has been a steady outmigration of operational support jobs and call centers to India and Asia. The reactivation of this facility aligns with advancement in the Waterloo area, and reinforces STRATACACHE’s commitment to growing cutting edge, well-paid technology jobs in the U.S. heartland.”\\n\\nSTRATACACHE concluded the purchase of the property on November 9 and anticipates new hiring to start in January 2021. \\n\\n“I am very excited to welcome STRATACACHE to Waterloo’s growing list of tech companies,” says Quentin Hart, Waterloo Mayor. “This announcement represents attractive careers for our residents and talented college grads from across the country looking to make Waterloo their home.”\\n\\nLearn more about STRATACACHE at [www.stratacache.com](https://www.stratacache.com/). \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n","in":"__DAYTON, OH, US—November 10, 2020—__ STRATACACHE announced today that it has purchased and will reactivate a 1000+ seat Network Operations Center and Data Hosting facility in Waterloo, Iowa. The acquisition will bring new data center, call center, network operations and sales support jobs in support of STRATACACHE’s significant growth in marketing technology and consumer insights for [retail](https://www.scala.com/in/industries/retail/), quick service restaurants, finance, entertainment, gaming and other key markets globally. \\n\\nThe Waterloo facility is 162,000 square feet with an extensive raised floor data center and operations areas on 17 acres, which will allow STRATACACHE to more than double current network support operations capacity from 700 to more than 1700 seats in North America. The facility was formerly occupied by a large commercial lending company and served as a call and hosting center. \\n\\nSTRATACACHE currently has network operations facilities in Dayton, Ohio, and Eugene, Oregon. All three centers, including Waterloo, will serve as hosting and support centers for N+2 redundancy, ensuring STRATACACHE’s customers have continuous system uptime and availability for their business-critical STRATACACHE applications.\\n\\n“Despite a challenging economic environment, we’re proud to be expanding our business and investing in resources to support our customers, while creating new technology focused jobs in the middle of the country. As the need for leading marketing technology solutions expands globally, we will continue to grow our team to support the mission,” said Chris Riegel, CEO of STRATACACHE. “There has been a steady outmigration of operational support jobs and call centers to India and Asia. The reactivation of this facility aligns with advancement in the Waterloo area, and reinforces STRATACACHE’s commitment to growing cutting edge, well-paid technology jobs in the U.S. heartland.”\\n\\nSTRATACACHE concluded the purchase of the property on November 9 and anticipates new hiring to start in January 2021. \\n\\n“I am very excited to welcome STRATACACHE to Waterloo’s growing list of tech companies,” says Quentin Hart, Waterloo Mayor. “This announcement represents attractive careers for our residents and talented college grads from across the country looking to make Waterloo their home.”\\n\\nLearn more about STRATACACHE at [www.stratacache.com](https://www.stratacache.com/). \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n","sg":"__DAYTON, OH, US—November 10, 2020—__ STRATACACHE announced today that it has purchased and will reactivate a 1000+ seat Network Operations Center and Data Hosting facility in Waterloo, Iowa. The acquisition will bring new data center, call center, network operations and sales support jobs in support of STRATACACHE’s significant growth in marketing technology and consumer insights for retail, quick service restaurants, finance, [entertainment](https://www.scala.com/sg/industries/entertainment/), gaming and other key markets globally. \\n\\nThe Waterloo facility is 162,000 square feet with an extensive raised floor data center and operations areas on 17 acres, which will allow STRATACACHE to more than double current network support operations capacity from 700 to more than 1700 seats in North America. The facility was formerly occupied by a large commercial lending company and served as a call and hosting center. \\n\\nSTRATACACHE currently has network operations facilities in Dayton, Ohio, and Eugene, Oregon. All three centers, including Waterloo, will serve as hosting and support centers for N+2 redundancy, ensuring STRATACACHE’s customers have continuous system uptime and availability for their business-critical STRATACACHE applications.\\n\\n“Despite a challenging economic environment, we’re proud to be expanding our business and investing in resources to support our customers, while creating new technology focused jobs in the middle of the country. As the need for leading marketing technology solutions expands globally, we will continue to grow our team to support the mission,” said Chris Riegel, CEO of STRATACACHE. “There has been a steady outmigration of operational support jobs and call centers to India and Asia. The reactivation of this facility aligns with advancement in the Waterloo area, and reinforces STRATACACHE’s commitment to growing cutting edge, well-paid technology jobs in the U.S. heartland.”\\n\\nSTRATACACHE concluded the purchase of the property on November 9 and anticipates new hiring to start in January 2021. \\n\\n“I am very excited to welcome STRATACACHE to Waterloo’s growing list of tech companies,” says Quentin Hart, Waterloo Mayor. “This announcement represents attractive careers for our residents and talented college grads from across the country looking to make Waterloo their home.”\\n\\nLearn more about STRATACACHE at [www.stratacache.com](https://www.stratacache.com/). \\n\\n__ABOUT STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://www.facebook.com/STRATACACHE/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FW27Jn1YP8Cs0hAKGePDJ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6OcWy3ep18U9zxiNLUURsi","type":"Entry","createdAt":"2020-09-22T19:20:40.223Z","updatedAt":"2021-10-12T08:03:34.013Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces Latest Release of Flagship Digital Signage Platform Scala Enterprise 12.00"},"slug":{"en-US":"scala-announces-latest-release-of-flagship-digital-signage-platform-scala-enterprise-12-00"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6h74yHVmduIIH5qaIaeZWo"}}},"startDate":{"en-US":"2020-09-22T14:00+00:00"},"type":{"en-US":"News"},"description":{"au":"__The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface__\\n\\nMALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, [transportation](https://www.scala.com/au/industries/transportation/), [gaming, out-of-home](https://www.scala.com/au/industries/dooh-and-outdoor/) media and additional key digital signage markets.\\n\\nHighlights of Scala Enterprise 12 include: \\n\\n- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices\\n- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool  \\n- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices\\n- Improved interface for translations across all 17 supported languages\\n- Several key operational improvements for plan generation, inventory building and Python 3 support \\n- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization\\n- Full support for upcoming new commercial-grade tablets and digital poster-based platforms\\n\\n“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.   \\n\\nEnterprise 12 is available at [Scala.com/updates](https://license.scala.com/downloadcenter/) for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","en-US":"__The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface__\\n\\nMALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.\\n\\nHighlights of Scala Enterprise 12 include: \\n\\n- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices\\n- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool  \\n- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices\\n- Improved interface for translations across all 17 supported languages\\n- Several key operational improvements for plan generation, inventory building and Python 3 support \\n- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization\\n- Full support for upcoming new commercial-grade tablets and digital poster-based platforms\\n\\n“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.   \\n\\nEnterprise 12 is available at [Scala.com/updates](https://license.scala.com/downloadcenter/) for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","in":"__The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface__\\n\\nMALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, [transportation](https://www.scala.com/in/industries/transportation/), [gaming, out-of-home](https://www.scala.com/in/industries/dooh-and-outdoor/) media and additional key digital signage markets.\\n\\nHighlights of Scala Enterprise 12 include: \\n\\n- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices\\n- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool  \\n- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices\\n- Improved interface for translations across all 17 supported languages\\n- Several key operational improvements for plan generation, inventory building and Python 3 support \\n- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization\\n- Full support for upcoming new commercial-grade tablets and digital poster-based platforms\\n\\n“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.   \\n\\nEnterprise 12 is available at [Scala.com/updates](https://license.scala.com/downloadcenter/) for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n","sg":"__The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface__\\n\\nMALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, [transportation](https://www.scala.com/in/industries/transportation/), [gaming, out-of-home](https://www.scala.com/in/industries/dooh-and-outdoor/) media and additional key digital signage markets.\\n\\nHighlights of Scala Enterprise 12 include: \\n\\n- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices\\n- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool  \\n- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices\\n- Improved interface for translations across all 17 supported languages\\n- Several key operational improvements for plan generation, inventory building and Python 3 support \\n- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization\\n- Full support for upcoming new commercial-grade tablets and digital poster-based platforms\\n\\n“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.   \\n\\nEnterprise 12 is available at [Scala.com/updates](https://license.scala.com/downloadcenter/) for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ygClV3frxlumWeVXkF9UP"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2b9rYAZ4viqfJVTde5xLtw","type":"Entry","createdAt":"2020-10-30T19:26:18.373Z","updatedAt":"2021-10-12T08:00:55.731Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage"},"slug":{"en-US":"scala-launches-designer-cloud-an-advanced-web-based-design-and-media-presentation-tool-for-digital-signage"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7ah60M44wRHw4xxBYNsqkR"}}},"startDate":{"en-US":"2020-11-02T07:00-05:00"},"type":{"en-US":"News"},"description":{"au":"__MALVERN, PA, US—November 2, 2020__ Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.   \\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including [retail](https://www.scala.com/in/industries/retail/), [quick service restaurants](https://www.scala.com/in/industries/quick-service-restaurants/), banking, [transportation](https://www.scala.com/in/industries/transportation/), gaming, corporate communications and additional key digital signage markets.\\n\\nDesigner Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.\\n\\nHighlights of Scala Designer Cloud include: \\n- Full native HTML 5+ support — Open standard markup language \\n- Simple layout creation — Fast, intuitive design tool\\n- Drag & Drop – Fully web based, easy to use\\n- Template driven — Maintain brand integrity\\n- Reusable widgets and vectors – Customizable components\\n- Shareable preview – Instant review of designs\\n- Content publishing – Integrated with Scala Content Manager for seamless deployment\\n\\n“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”\\n\\nFor more information, visit [www.scala.com/software/](https://www.scala.com/in/products/software/).   \\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com","en-US":"__MALVERN, PA, US—November 2, 2020__ Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.   \\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, corporate communications and additional key digital signage markets.\\n\\nDesigner Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.\\n\\nHighlights of Scala Designer Cloud include: \\n- Full native HTML 5+ support — Open standard markup language \\n- Simple layout creation — Fast, intuitive design tool\\n- Drag & Drop – Fully web based, easy to use\\n- Template driven — Maintain brand integrity\\n- Reusable widgets and vectors – Customizable components\\n- Shareable preview – Instant review of designs\\n- Content publishing – Integrated with Scala Content Manager for seamless deployment\\n\\n“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”\\n\\nFor more information, visit [www.scala.com/software/](https://www.scala.com/en/products/software/).   \\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"__MALVERN, PA, US—November 2, 2020__ Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.   \\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including [retail](https://www.scala.com/au/industries/retail/), [quick service restaurants](https://www.scala.com/au/industries/quick-service-restaurants/), banking, [transportation](https://www.scala.com/au/industries/transportation/), gaming, corporate communications and additional key digital signage markets.\\n\\nDesigner Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.\\n\\nHighlights of Scala Designer Cloud include: \\n- Full native HTML 5+ support — Open standard markup language \\n- Simple layout creation — Fast, intuitive design tool\\n- Drag & Drop – Fully web based, easy to use\\n- Template driven — Maintain brand integrity\\n- Reusable widgets and vectors – Customizable components\\n- Shareable preview – Instant review of designs\\n- Content publishing – Integrated with Scala Content Manager for seamless deployment\\n\\n“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”\\n\\nFor more information, visit [www.scala.com/software/](https://www.scala.com/in/products/software/).   \\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com","sg":"__MALVERN, PA, US—November 2, 2020__ Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.   \\n\\nScala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including [retail](https://www.scala.com/sg/industries/retail/), [quick service restaurants](https://www.scala.com/sg/industries/quick-service-restaurants/), banking, [transportation](https://www.scala.com/sg/industries/transportation/), gaming, corporate communications and additional key digital signage markets.\\n\\nDesigner Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.\\n\\nHighlights of Scala Designer Cloud include: \\n- Full native HTML 5+ support — Open standard markup language \\n- Simple layout creation — Fast, intuitive design tool\\n- Drag & Drop – Fully web based, easy to use\\n- Template driven — Maintain brand integrity\\n- Reusable widgets and vectors – Customizable components\\n- Shareable preview – Instant review of designs\\n- Content publishing – Integrated with Scala Content Manager for seamless deployment\\n\\n“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”\\n\\nFor more information, visit [www.scala.com/software/](https://www.scala.com/sg/products/software/).   \\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.\\n\\nMedia Contact:\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5VJvnqXv3qnBe2twBgOuJ2"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4LV4YzmJHdgGgB3uZlm1aJ","type":"Entry","createdAt":"2020-12-15T12:40:00.299Z","updatedAt":"2021-10-12T05:53:21.629Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"The Potential Beyond Paper"},"slug":{"en-US":"the-potential-beyond-paper"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"startDate":{"en-US":"2021-01-04T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"So here we are -  the first working week of 2021. After low-key Christmas and New Year celebrations and with most of the country in lockdown, I am looking forward to the vaccine rollouts and hopefully things returning to some form of normal. I am buoyed with plans for 2021, excited by what Scala and STRATACACHE are working on and looking forward to talking to businesses about tech and making the customer experience better this year and beyond. My mood is a good one, better than it’s been in a while, but it does get dented when I see A4 pieces of paper stuck in shop windows. \\n\\nI’m obviously a bit biased, but those little bits of paper are driving me insane. I appreciate the role the signs play in the track-and-trace process but each one I see, especially those affixed in the windows of well-known chain brands, feels like a wasted opportunity.\\n\\nThe pieces of paper are disposable, they are fading, some are dog-eared and all, at least to me, suggest a lack of strategic thinking or future planning. I suppose the designer in me is frustrated by how poor they look against the carefully thought out interior design of shops and restaurants. These pieces of paper simply aren’t serving the spaces that they occupy. I also worry that the paper QR codes aren’t properly serving the people either. Static and unappealing, printed in an inconsistent fashion, the signs don’t grab attention or invite participation.\\n\\nFirst of all, that sign-shaped real estate in a shop window could be doing so much more. As well as giving the public a point at which to check in, that space, if given over to a digital signage solution, could be reassuring the public on the safety measures. The digital sign could be directing people to the location of the hand sanitisers. In fact, hand sanitising stations could even be fitted with screens. Picture this — if a digital sign is connected to an occupancy management system, the screen in the window could display how many people are in the store, using graphics, animation or colour to visually display, at a glance, how close the numbers are to the maximum occupancy of the space, ensuring shoppers feel they have a safe shopping environment. All of this information can be displayed in rotation along with the QR code or, specific information could be selected by the customer via touch screen. Perhaps the idea of touch screens would cause some to balk, but screens can be outfitted to be antimicrobial and are far easier to clean with antibacterial sprays than paper. \\n\\nAs we saw last month, COVID can cause a standstill at ports. As we leave the European Union new regulations may also leave supply chains tested. Through digital displays, businesses can communicate more clearly with their clientele about the pressures they are facing and the steps that they are taking. Digital signage not only modernizes the store, but it helps businesses explain and update timelines, offer alternative products or highlight products available in stock. Using our digital signage composition and design tool, [Designer Cloud](https://www.scala.com/en/products/software/scala-designer-cloud \\"Scala Designer Cloud\\"), sign displays can be changed and updated within minutes. \\n\\nAnd these signs don’t just have to be there to mitigate business challenges. They can also be used to celebrate. Communities have made an effort to shop local, and we have seen businesses come to the aid of the community with initiatives such as holiday hunger. The screen in the window could be a place to show thanks, to share community info or simply count down to a sale. With the right tech, businesses can own a platform that not only provides an attention-grabbing channel to reach customers, but also gives the business a way to get the data they need to build back and grow greater. The potential applications of a small sign in a shop window are vast and varied — so much more dynamic, creative and effective than a piece of A4 paper taped to a shop window. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5J9D5N6Vl3V1wPIDWVPM2C"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3ps9h9dH1zNNLmjahLsix0"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1lmRRMSZXqhGk2E1ypbV9k","type":"Entry","createdAt":"2021-09-28T14:43:12.593Z","updatedAt":"2021-09-29T13:19:55.228Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":" Marketing Point de Vente"},"slug":{"en-US":"marketing-point-de-vente"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Tw5OIZ6QxlaT371go9JPN"}}},"startDate":{"en-US":"2021-09-28T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"The countdown is on to one of my favourite trade shows, MPV. Taking place at Paris Expo Porte de Versailles on 5th-7th October, MPV is a massive event in the calendar for retail marketers with a show floor full of exhibitors specialising in aspects of the customer journey, from product discovery to personalized experiences and POS. \\n\\nScala will be at stand E94 and we would love to see as many people as we can to share our latest solutions, catch up with our partners and make new contacts. Let us know if you are planning to make it along and we’ll set up some time to meet up. An in-person event such as MPV is an experience we have missed and I cannot wait to see some familiar faces, meet new people and show our newest digital products for retail. You can register to attend MPV <a href=\\"https://badge.mpv-paris.com/en/visitor.htm\\" target=\\"_blank\\">here</a>. \\n\\nIf you’d like to set up time to meet with a member of the Scala team and discuss your digital needs and how we could help then you can <A HREF=\\"mailto:marketing.emea@scala.com?subject=MPV Scala\\"> email me</A>. If you are unable to make it along to MPV but would still like to learn what Scala has to offer you can email me at the same address. You will also be able to see highlights from the show on <a href=\\"https://twitter.com/scalainc\\" target=\\"_blank\\">Twitter</a>. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6REEOoqmNOf40E8KQ7WuVX"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"DADxgxLMmN8G2s7oSAFJO","type":"Entry","createdAt":"2021-09-22T17:00:56.063Z","updatedAt":"2021-09-23T15:02:23.137Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Deploying Data"},"slug":{"en-US":"deploying-data"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"50bKKRJifwuXYuxvxXErkM"}}},"startDate":{"en-US":"2021-09-22T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Meaningful data, and the ways to gather meaningful data, came up as key themes in our recent European retail research report, <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">Recovery Solutions and Store Strategies for Retail Brands</a>. The 100 European retail executives that we spoke to shared their strategies for gaining customer data as well as their plans for how they will use that information. \\n\\nWe have taken that theme of data — its importance and the ways in which European retail brands are working with it — and have created a <a href=\\"https://www3.scala.com/Data-Deployment-Analytics\\" target=\\"_blank\\"> solution paper </a> that extracts some of the key findings from the larger research report (also worth a read). In the solution paper we apply examples of how Scala solutions can help retailers of all types gather the information that they need and then use that data to better serve their customers, increase customer loyalty, reduce waste and produce more effective marketing campaigns.\\n\\nOnline shopping has risen dramatically in the last 18 months but that doesn’t mean that the in-store experience has been forgotten. As cities have reopened, people have ventured into shops and, as our research report shows, retail brands are still investing in bricks and mortar. The data gained from the increase in ecommerce during lockdown is being used by brands to better inform in-store operations such as determining product ranges in-store and supplementing staff training. \\n\\nAt Scala, we say that we like to help retailers bring the best of online to the in-store experience. This means creating a shopper experience that is convenient, smooth, offers relevant choice, minimises frustrations and which also helps brands build more meaningful relationships with their customers. Our digital signage solutions help retailers communicate more clearly with customers and can convey far more information than paper marketing materials (with less waste as well). In addition to digital signage, we also help retailers learn more about customer behaviour and optimise their marketing messages so that they have the greatest impact. <a href=\\"https://www.walkbase.com/solutions/?creative=295171610843&keyword=walkbase&matchtype=p&network=g&device=c&utm_campaign=EU-Brand-Walkbase(dise)&utm_content=EU_-_Brand_-_Walkbase_(dise)&utm_source=google&utm_medium=ppc&gclid=CjwKCAjwy7CKBhBMEiwA0Eb7avJTP4YJu6XWFUgaiYClhWl38KAHnS5A3QmBlCU3738zx8ok-LQb5BoCXVsQAvD_BwE\\" target=\\"_blank\\">Walkbase</a> is a Scala solution that can be used to help retailers follow the customer journey, helping with product positioning and staff deployment. Indeed, occupancy management was another key area of interest to those retailers that took part in the research report, as was offering an omnichannel experience and employing technology to more clearly communicate with customers.\\n\\nTake a look at the overall report and the solution paper. We have another paper on how brands can better use their car park space which may also be of interest. \\n\\nI’ll also be taking part in a webinar discussing the findings of our research report with Pavan Pidgu, Former Head of Technology, Walmart and Bhushan Sonawane, Director of Product Management, Walmart. The Webinar takes place on Thursday, October 14th 3-4pm BST. You can find out more information and register for the webinar <a href=\\"https://www.wbresearch.com/events-futurestores-scala-webinar-eu-october-2021\\" target=\\"_blank\\">here</a>. \\n\\nIn the meantime, if you have any thoughts on the information or solutions we present, we’d love to hear from you. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4rLDVLjd1oODesUrNqVC9d"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7erylODx1O509fWz1xeHnI","type":"Entry","createdAt":"2021-09-20T17:41:38.040Z","updatedAt":"2021-09-21T09:30:56.216Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Look Back at Peerless AV"},"slug":{"en-US":"a-look-back-at-peerless-av"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"47XpFxUcqaZWOo9rkMaCN8"}}},"startDate":{"en-US":"2021-09-20T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Alastair Fraser"},"description":{"en-US":"This is my Scala blog debut and something of a guest star appearance as I stand in for Darren who was unable to make the Peerless-AV event last week. Scala joined about 20 AV exhibitors at Lord’s Cricket Ground at what was our first in-person UK trade event for over 18 months.\\n\\nWe didn’t really know what to expect – what would be the appetite for people to be out on the show floor and maybe even shake hands? I am happy to say that there was a good turn out to the event and, with hand sanitizer at the ready, we met new contacts, caught up with partners and shared some of our favourite Scala digital solutions.\\n\\nThe world of AV is something of a small expert community and it was excellent to catch up with as many UK AV colleagues as we did and see what they had to show the event attendees. It was also fantastic to meet new people, many of whom knew of Scala but who did not know the ways in which our business and offering has grown since becoming a member of the STRATACACHE team. Not ‘Just a digital signage company’ as a visitor described us, we are a full solution provider able to work with the massive suite of technology held under the STRATACACHE umbrella to offer a flexible and scalable service that I feel is impossible to match. But then I would say that wouldn’t I?   \\n\\nWe showed a lot of digital solutions geared towards retail at Peerless-AV such as Lift and Learn, Shelf Edge solutions (interactive and non-interactive) as well as our interactive mirror display and QR activations. These solutions engaged those that visited our stand (especially the wine tasting display) but they are not limited to retail and could work well in other sectors such as hospitality, travel, healthcare and entertainment.\\n\\nAnother part of the two days that I really enjoyed, in addition to meeting new people and the chocolate brownie included in the lunch bag, was the chance to spend some proper time with my colleagues. Three members of the Scala Sittard team travelled over to take part in the event and I got the chance to talk to them face to face, as well as members of the Scala UK team that I normally only see across a virtual meeting room. It was reinvigorating to talk to teammates and watch them interact with the visitors to our stand. We’re a good group: optimistic, pragmatic, helpful and fun to be around.\\n\\nUltimately I left the event hopeful – the response to our stand was positive, and it felt like we are emerging back into some sort of normalcy with individuals and brands keen to meet new people, explore technology and build business. If you weren’t able to make Peerless-AV, get in touch and I, or another member of the team will take you through what we had to show. Scala will also be at MPV in Paris next month and, if you’re able to make it, it would be great to see you there. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7zj5S5PeIHzA8J3QVDiMCb"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s get in touch"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ALltJ2IS4cliCyhWKc8Hl","type":"Entry","createdAt":"2021-05-17T20:38:56.004Z","updatedAt":"2021-09-21T08:57:25.876Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"To the moon? That\'s nothing."},"slug":{"en-US":"to-the-moon-that-s-nothing"},"localisation":{"de":false,"en-US":true,"fr":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6k409AxfMb7CPzxXxSphwj"}}},"startDate":{"en-US":"2021-05-17T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Meghan Thompson and Matt Cadwell"},"description":{"en-US":"This April, US employees of the STRATACACHE family of companies, including members of the Scala team, opted to make a real difference to the life of a family in need through long time philanthropic partner, [Chive Charities](https://chivecharities.org). This campaign was different from any of our previous Chive Charities campaigns, it was 100% in the hands of our STRATACACHE family to make this recipient\'s wish become a reality. The best part, we were able to deliver the great news in a live video call with the family and our Chive Charities partners.\\n\\nBut before we jump to the end of the story, let us tell you a bit about Envera. In 2012, Envera was diagnosed with the rare genetic condition, H-abc Leukodystrophy, at Children’s Hospital in Chicago, IL. This condition affects less than 200 worldwide and is a progressive degenerative disorder. The condition impacts the white matter of the brain limiting muscle development, mobility, and other basic functions. H-abc Leukodystrophy is a terminal illness with no known cure. To accommodate Enevra’s medical needs, attend her specialist appointments and access family activities beyond their home, Envera’s family were in critical need of reliable and accessible transportation. They turned to Chive Charities with a request for a grant to provide them with an Americans with Disabilities Act (ADA) Accessible Van from fellow Chive Charities partner, AMS Vans. Through the generosity of the STRATACACHE team, and working with the platform [PTOExchange](https://www.ptoexchange.com/), $45,000 was raised in 48 hours, covering the complete cost of the much needed van. \\n\\nMembers of the Scala and STRATACACHE team working in the United States were able to donate unused paid time off in exchange for a dollar-for-dollar match from the company and Founder & CEO Chris Riegel. Team members also had the option to make a monetary contribution by credit card. \\n\\n“Chive Charities is the real deal, and Chive supporters can see that their contributions make a real, direct impact. It doesn\'t get any better than that. I am so proud of the team to have contributed the way that they have and humbled to know the difference that this will make for Envera and her family” said Chris Riegel, CEO, STRATACACHE. \\n\\nSTRATACACHE  has worked with Chive Charities on five previous campaigns, altogether raising hundreds of thousands of dollars for families in need. Find out more about Envera’s story and the work of Chive Charities [here](https://chivecharities.org/story/envera-o). And of course, don’t miss the video of the big moment on April 16th, 2021 when, without a dry eye in the house, we were able to share the best news ever with Envera and her Mom, Merjem!"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2PVR5vgy44JzPi9tYo0PXk"}}},"wistiaVideoCode":{"en-US":"h9euqt0axy"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2I9bodQm54ZXThULD13GJT","type":"Entry","createdAt":"2021-04-08T12:05:45.071Z","updatedAt":"2021-09-21T08:56:58.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Changing Spaces: Suggestions, Signage and Sales for the Future"},"slug":{"en-US":"changing-spaces-suggestions-signage-and-sales-for-the-future"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5FXomBfDFQ7M1SXk3ie7h4"}}},"startDate":{"en-US":"2021-04-07T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Rob Aita"},"description":{"en-US":"For the first time since World War 2, the proverb “necessity is the mother of invention” has bred new ideas and technologies at unprecedented and exponential speeds. Businesses across all industries have been forced to make a critical decision – adapt or die. And as part of the ongoing tactical execution associated with the will to move forward and thrive, we are going to see businesses, specifically in the retail and corporate environment, take steps to differentiate themselves so they can continue to succeed. \\n\\nThroughout 2021, we are going to see tangible advancement in three specific areas.\\n\\n__AI and Consumer Personalization__\\nThe ability to integrate artificial intelligence (AI) and machine learning (ML) into a retailer’s overall customer experience will be critical to set themselves apart from competitors.  Consumers are accustomed to having their digital world tailored to them, ranging from the adds displayed while browsing the internet to the shows that are recommended by Netflix. Shoppers want personalization — they no longer are OK with being seen as just another person, being forced to spend valuable time finding what is specific to them. Relevance and speed of service, ultimately delivering on improved customer satisfaction, are crucial to shopper engagement. \\n\\nDigital signage is a critical component of this evolving retail ecosystem. In 2021 and beyond, we’re seeing the increased adoption of sensor data into the storefront marketing strategy. Retailers and marketers can tailor engagement, updating the message on the screen depending on the shopper’s proximity to the product or display. Further away will yield a more generic message aimed at a general audience. As the shopper approaches, the system gains more knowledge of key characteristics and displays a very targeted campaign. Basic sensor technology can accomplish this personalization with little effort, capturing attention and increasing interest.\\n\\nIt’s critical to consider consumer privacy concerns when developing this type of solution. Two approaches for personalization will emerge. First, and more broadly, sensors and data science can yield targeted content based on such characteristics as consumer age, sex and ethnicity. To receive a more personalized experience, they can opt-in via an app or website. Utilizing the data from an opt-in participant, physical retailers can echo ecommerce — customizing content specifically to that individual, down to their name and previous buying history. \\n\\n__Physical Space__\\nThe shift to remote learning, shopping and working has been necessary and unmistakable. That said, the physical space where people gather is still critically important and will be increasingly important in the near future, and there is a need for reconnection. Utilizing predictive data, environments can autonomously change depending on the desired mood of the occupants. Digital signage and display technology play a key role in conveying an atmosphere of calm or engagement when relevant. This is specifically valuable in a hospital or corporate lobby atmosphere where potentially large numbers of people may soon gather.\\n\\nThe challenging goal is to reconnect people back to the physical space. It’s no secret that a physical environment can have a substantial impact on a person’s feelings on your business.  This can be an employee in a large corporate building or a shopper walking through a store.  Utilizing data-bound software and displays, environments can be tailored with localized weather and news, real-time traffic information, wait times and other key messaging. Color schemes and imagery can change throughout the day to help elicit a certain mood or feeling.  All of these are methods and technologies that are expected in 2021 and beyond, strengthening that intimacy and connection between space and person.\\n\\n__Parking Lot Monetization__\\nAs part of the “adapt or die” mantra, last year retailers and restaurants were required to accelerate their implementation of a safe and efficient curbside pickup strategy, keeping speed of service and customer satisfaction top of mind. As the next evolutionary phase of this strategy, they will move past the delivery of items and onto the personalization of that outdoor environment.  The physical store/restaurant has virtually expanded into the parking lot, and they must now determine how best to engage the consumer in that space. As the consumer waits in their car for that 5-10 minutes, they are a captive audience in a closed area. How to retain, and ultimately build upon, that brand loyalty is the ongoing challenge and opportunity.  \\n\\nDigital displays and marketing can have a significant impact in this market. By utilizing the personalization techniques provided above, retailers and restaurants can offer upsell/cross-sell options based on their current purchase, for instance advertising upcoming promotion that would interest that shopper while they wait. Displays can show the consumer key metrics like the items in their order, wait time and their personal order in the pickup queue. If opted in, they can be presented with their personal loyalty rewards information and other previous search/buying history recommendations. Again, privacy concerns surrounding PII will need to be addressed, however not all solutions require sensitive data like consumer name, address. Further, the system can easily be monitored to show the return on investment that the retailer is achieving.\\n\\n__Conclusion__\\nThese continued challenging times require reinvention of norms and acceleration of strategies that deliver customer satisfaction in ways no one expected at the beginning of 2020. Now that we’re a few months into 2021, businesses will be required to innovate and evolve their platforms to both sustain a healthy bottom line and also meet the growing expectations of their consumer base.  Digital signage technology will continue to be an integral part of this strategy.\\n\\n--\\n\\n[Rob Aita](https://www.linkedin.com/in/robertaita/) is an experienced Product Management professional with a unique combination of deep technical expertise and strong business acumen. Before moving into the financial technology industry, Rob started his career in cellular telecom where he developed a network-based cellular location platform for some of America’s largest cellular brands. In the financial technology industry, he focused on integration solutions for a financial planning platform, as well as, developing a new REST-based API framework to allow for data externalization. Since joining Scala in early 2020, he has overseen the releases of two key software platforms, Enterprise 12 and Scala Designer Cloud. He is recognized for a strategic and forward-looking approach to existing products and new market introductions, with focus always on innovation."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2MzSJySYzUdOZ5qveyT47w"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5tEd7AvKGhQktRs1iZQ5TP","type":"Entry","createdAt":"2021-07-30T11:58:22.423Z","updatedAt":"2021-09-21T08:55:34.703Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Planning for Post-Pandemic Retail Success"},"slug":{"en-US":"planning-for-post-pandemic-retail-success"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4s9aAAeVXKyi8HNH7qBqoc"}}},"startDate":{"en-US":"2021-07-28T00:00+00:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"The Scala team recently released European retail research conducted with global market research firm WBR Insights. The report, titled <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\"> Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands </a> reveals where 100 retailers across Europe are planning to invest across the next year. It is an illuminating read that gives a clear picture of the priorities of European retailers of all types.\\n\\nWe commissioned the research in order to learn more about the pressures and goals of the retail sector following a turbulent year which has transformed both the industry and consumer habits. One way Scala  will use the information in the research is to better assist our retail partners, especially now as brands open their doors and need to attract shoppers and build back business. \\n\\nThere are lots of interesting data points in the report and a few key trends that will inform our own focus moving forward. As expected, following over a year of restrictions, brands are looking at ways to create more synergies and efficiencies across their touchpoints. Retailers also recognise the role that ecommerce will play in informing their future in-store strategy. Offering a flexible and convenient retail experience for customers is a priority with brands keen to become truly omnichannel in their activities and gain customer insights across all of their touchpoints. \\n\\nI am bolstered by the dedication brands are showing to investing in their brick-and-mortar premises and how open they are to employing digital solutions to build business. Digital signage, both inside and outside the store is a consideration for many brands which makes sense when clear communication with customers has never been more crucial. Integrated SaaS also runs as a key theme across the report with retailers looking to bring systems together to create a coherent and consistent customer experience. The evolution of experiential retail is in itself an interesting topic raised by the report as retailers look to attract customers back into stores by communicating their commitment to safety and convenience. \\n\\nThere is a lot of data in the report and you can find the headline figures in <a href=\\"https://www.scala.com/en/news/scala-and-wbr-insights-research-reveals-investment-priorities-of-retailers-across-europe/\\" target=\\"_blank\\">our press release</a>. The full report is available for <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">download here</a>. If you are interested in knowing more or want more detail on the raw data that went into the report then get in touch."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2lyDqDYFy32fm9mcxlj5Bk"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7JMyBx3lkAxojWc8xhCLyX","type":"Entry","createdAt":"2021-08-09T09:18:50.439Z","updatedAt":"2021-09-21T08:53:26.914Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Car Park Creativity"},"slug":{"en-US":"car-park-creativity"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gSSoitif5duFYo4jfPt3H"}}},"startDate":{"en-US":"2021-08-04T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Travel restrictions have meant that my family has had to get crafty and creative with how we holiday. Sticking to the British Isles, we’ve become adept at loading into various styles of accommodation from yurt to canal boat. As well as making sure we’ve charged every device, and packed our rain jackets, we also make sure that we know where our next meal is coming from, often opting for an online grocery order that we’ll pick up en route. \\n\\nUsing click-and-collect locations across the UK, I’ve been struck by the inconsistencies in how different supermarket brands and locations structure their service. Signage is sometimes unclear, and often getting your shopping involves ringing a doorbell and waiting for the best part of ten minutes for a member of staff to help you out. The whole process often feels more clandestine than picking up paid-for sweet potatoes and vegan cheese probably should. \\n\\nThe inconsistencies in the click-and-collect service are frustrating and, if smoothed out, would definitely encourage my custom — and I’d imagine the loyalty of other customers too. From research Scala commissioned this year, we know that 61% of European retailers, not just grocers, are planning to invest in their click-and-collect offering, recognising it as an opportunity to build footfall and encourage business growth. Working for a leading digital signage company, I can easily imagine the positive difference that digital solutions and SaaS can make to the click-and-collect process, but the opportunity for the car park is greater than just picking up shopping. \\n\\nWe asked European retail brands about their interest in optimising available car parking space as part of our larger research report, *Recovery Solutions and Store Strategies for Retail Brands*. Looking at the larger data, we have used the retailer responses to create a solutions report dedicated to unlocking the potential of the car park. Making click and collect more efficient is one way to get more out of the car park, but there are also opportunities around easier returns, as well as the prospect to build customer loyalty and brand affiliation. \\n\\nFor me, I see huge potential for grocers, who obviously have the space to play with. Beyond refining and making the click-and-collect process more accessible for all, grocers can use their car park as a space to reinforce brand values, like supporting local producers with events such as farmer\'s markets. However, optimising the car park can benefit retailers of all types. There is even the opportunity for brands to work together, making the most of centralised car parking spaces as a location for collections, returns or to attract footfall, helping to bolster a variety of businesses along the high street.\\n\\nThe solution report, Sales Spark on the Car Park, is now available to <a href=\\"https://www3.scala.com/sales-spark-in-the-car-park\\" target=\\"_blank\\"> download here</a>. You can also read the larger research report, Recovery Solutions and Store Strategies for Retail Brands, <a href=\\"https://www3.scala.com/wbr-full-report\\" target=\\"_blank\\">here</a>. If you want to know more about how Scala can help your business expand its customer offering or if you want to know my yurt recommendations, you can reach me at <A HREF=\\"mailto:Darren.cremins@scala.com?subject=Car Park Creativity\\">darren.cremins@scala.com</A>. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2FMMBR0tQhwsF73aucMVOI"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"344fdMaYbM51K8sewUdbGU","type":"Entry","createdAt":"2021-08-19T11:02:14.419Z","updatedAt":"2021-09-21T08:52:52.040Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Penalised by Pricing"},"slug":{"en-US":"penalised-by-pricing"},"localisation":{"au":true,"en-US":true,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"67Sl3LV4vzPWaJHMq8s5XI"}}},"startDate":{"en-US":"2021-08-18T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Shoppers on the high street “really are being penalised” proclaims an <a href=\\"https://www.dailymail.co.uk/femail/article-9885249/Shoppers-bother-High-Street-really-penalised.html\\" rel=\\"nofollow\\" target=\\"_blank\\"> article </a> that appeared on  Daily Mail Online last week. The report is something of a shopper survey revealing the discrepancies that exist between the prices of items in many high street stores and the prices on those stores’ ecommerce sites. The journalist visits a variety of high street brands and notes the  aligned pricing in some stores or, if there is a discrepancy, highlights those stores that adjust the prices at the point of sale. \\n\\nIn one instance, when confronted with the price difference, the store associate is unable to offer the discount at the tills, instead suggesting that the customer buys the item online and requests for it to be delivered to the store for click and collect the next day — hardly a convenient customer experience. The article mentions the many reasons for why the difference in prices might exist but the overall message of the article is clear: price discrepancies between online and in store are at best frustrating for customers and at worst, a serious threat to the future of the high street. \\n\\nI agree. Feeling like you’re being treated unfairly is a sure fire way to erode any sense of brand loyalty that you may have. From working with retailers, we know that the in-store experience is <a href=\\"https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/04/is-experiential-retail-still-relevant-in-2021/?sh=2e18ec084392\\" rel=\\"nofollow\\" target=\\"_blank\\"> essential to brands </a> with shoppers keen to be back in retail premises and retailers keen to <a href=\\"https://www3.scala.com/wbr-full-report?utm_source=scala.com&utm_medium=Thoughtleader&utm_campaign=WBRFullReport_Scala_2021\\" target=\\"_blank\\"> invest </a>in their in-store offering. I believe that the most successful brands are those that offer a truly omnichannel experience — with the online and in-store interactions working in a complementary way to give their customers the convenience they demand and a consistent brand experience. Reliable pricing is a key component of that.\\n\\nWhen we worked with <a href=\\"https://www.scala.com/en/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/\\" target=\\"_blank\\"> Argos </a> on updating their premises, ensuring competitive and consistent pricing across all branches and channels was a key goal. With our integration partner, Pixel Inspiration, we created a system so that all of the digital signage displays within the Argos stores worked with the brand’s API. The integration meant that digital signage could be updated from a central location ensuring that Argos could remain competitive and communicate promotions clearly (and consistently) to their customers. \\n\\nShelf-edge displays are another key tool open to retailers to ensure consistent pricing and clear customer communication. As pointed out in the Mail Online article, it is great that so many of the brick and mortar retailers were willing and able to offer price matching with the prices listed online, but the incorrect prices being listed in store can often dissuade customers from picking an item off the rack or potentially even entering the shop at all. Digital signage displays, including larger-format screens in the storefront and smaller scale shelf-edge displays using a robust Saas and linked to a centralised POS, can communicate price changes and special offers. Promotions running on outdoor digital signage and digital window displays can entice customers into the store while smaller-format signage can inform shoppers of reduced prices as they browse the aisles. Being digital, the in-store digital signage can display a wealth of information and can be equipped to act as a portal for customers to be shown reviews, product information or other complementary items via their own phone. The single shelf-edge displays  can also be deployed to run altogether to create a store-wide promotional opportunity and, being digital, the ways in which these signs can be used can be switched in an instant with minimal wastage (of staff time or materials). \\n\\nIf brands feel that attracting customers back into their stores is important to their business (and 91% of European retailers that <a href=\\"http://www3.scala.com/grocery-whitepaper?utm_source=scala.com&utm_medium=Thoughtleader&utm_campaign=WhitepaperCheckingInattheCheckOut_Scala_2021\\" target=\\"_blank\\"> we spoke to </a> said that it was) then they will need to ensure that there is a reason for customers to choose the store over online. Higher prices on the high street will only encourage thumb swipes, not footfall. Scala can help brands by ensuring that the in-store experience is truly optimised, whether it’s digital signage displays, synchronised pricing, strategic staff deployment, a smart fitting room or more clever click and collect options, Scala works with brands to make sure that they connect with their customers in a way that builds trust, loyalty and business. <A HREF=\\"mailto:Darren.cremins@scala.com?subject=Penalised by Pricing\\"> Talk to us </A> to find out more. "},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"OROirL3ti3Z4b8NsHqCxl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Get in touch"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5MLaapPPhb2Fq6JZ5huqM","type":"Entry","createdAt":"2021-09-09T15:45:24.198Z","updatedAt":"2021-09-21T08:51:59.590Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Peerless AV"},"slug":{"en-US":"peerless-av"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7I5nXlwENlWaKTyeoXap9h"}}},"startDate":{"en-US":"2021-09-09T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"I am very happy to say that we will be showing off Scala digital solutions at an actual live event this month. \\n\\nMembers of the Scala Europe team, including myself, will be at Peerless-AV, the showcase and networking event, taking place at Lord’s Cricket Ground on Thursday 16th and Friday the 17th of September. It would be an understatement to say I am thrilled to be taking part in in-person trade events again and cannot wait to catch up with our partners, meet new people and share the latest displays and solutions from Scala. \\n\\nPeerless-AV is free to attend and you can register <a href=\\"https://www.eventbrite.co.uk/e/peerless-av-a-new-av-experience-registration-160006173773\\" target=\\"_blank\\">here</a>. \\n\\nI look forward to seeing you there. Follow <a href=\\"https://twitter.com/scalainc\\" target=\\"_blank\\">Scala</a> on Twitter as we’ll be tweeting from the event and, if you’re not able to make it but would still want to know more about Scala and what we’ll be showing, then you can contact me directly at <A HREF=\\"mailto:Darren.cremins@scala.com?subject=Peerless-AV\\">darren.cremins@scala.com</A>. \\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5bI30lo4dGWgt14j8ut4ub"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4aJqYSQrv807bwhiwSO2l5","type":"Entry","createdAt":"2021-09-15T09:53:33.982Z","updatedAt":"2021-09-17T06:14:22.741Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top Tips for Designing Attractive Digital Signage Content"},"slug":{"en-US":"top-tips-for-designing-attractive-digital-signage-content"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7rCMF3G8KCosUZWqwQ4ACF"}}},"startDate":{"en-US":"2021-09-15T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"So, you’ve taken the plunge and invested in a digital signage solution. What comes next? \\n\\nThe answer for many companies is content. Our answer is that content strategy should always come first. Content strategy should influence your digital signage solution. Then, after the strategy is laid, and the infrastructure built, THEN we turn to the content itself.\\n\\nGreat content is the key to successful digital signage. It spells the difference between achieving your goal, or ‘audience indifference’ — where your audience doesn’t see your message or, worse, ignores it.\\n\\nThe biggest challenge in designing effective [digital signage content](https://www.scala.com/au/products/software/scala-content-manager/ \\"digital signage content management system\\") is capturing your audience’s attention. This means your content must be attractive, memorable and relevant.\\n\\nAccording to Sixteen:Nine, you have two to three seconds to capture your customer’s attention. Then another five to seven seconds to deliver your message. Here are some important tips to make those seconds count.\\n\\n## 1.\\tDesign with the correct resolution and aspect ratio\\n\\nStretched, distorted or blurred images on a digital screen look unprofessional and can <a href=\\"https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/\\" rel=\\"nofollow\\" target=\\"_blank\\">damage</a> the perception of a brand. \\n\\nFor optimum display, the __resolution__ (pixels per inch or PPI) and __aspect ratio__ (the width of an image in relation to its height) of your images and video should be __equal to those of the actual digital signage screen__ being used to display the content. The most common commercial screens are full HD (1080p) and measure 1920 x 1080 pixels in landscape mode or 1080 x 1920 pixels in portrait mode.\\n\\nSet up your design layouts to match these dimensions exactly, and your content should display well on your screens.\\n\\n![digital signage content management system](//images.contentful.com/lx4pzcb22oh0/9J9JNOMaOWsh28fnTJQdr/78d5870514d60ea5cdfb85da038fb9ff/digital-signage-content-management-system.jpg)\\n\\n## 2.\\tChoose high quality, eye-catching images\\n\\nThe human brain processes image <a href=\\"https://www.t-sciences.com/news/humans-process-visual-data-better\\" rel=\\"nofollow\\" target=\\"_blank\\">60,000 times</a> faster than text, and 90 percent of information transmitted to the brain is visual. While there are <a href=\\"https://www.emailaudience.com/research-picture-worth-1000-words-marketing/\\" rel=\\"nofollow\\" target=\\"_blank\\">questions</a> about the numerical accuracy of this statement, there is no denying that humans process visual data more easily than text. What this means is that your images matter.\\nSome general rules:\\n\\n- Choose __high-quality and attention-grabbing images__ to use in your digital signage content\\n- Source your images from __high-quality stock photo libraries__\\n- __Avoid clipart__ at all costs, as it can look cheap and unprofessional, and __avoid downloading from Google Images__ as you may find they are blurred when blown up to the proportions of your screen.\\n\\nLike incorrect resolution and aspect ratios, poor quality images used in your digital signage can reflect badly on your brand.\\n\\n## 3.\\tChoose the right font and text style\\n\\nThe right font depends on what message you want to send to your customers. However, here are three rules of thumb that can be applied to any design:\\n\\n- Never use more than __two fonts__ in a single design \\n- __Large text__ and __bold lettering__ can help improve readability\\n- Keep the __type size large__ for readability at a distance, as most digital signs are viewed from a distance. As a rule, a 20 to 30 point font can be seen from 7 feet away.\\n\\n![Digital Signage right font and text style](//images.contentful.com/lx4pzcb22oh0/5giVS0YXqERlMhRIINov5u/84645e0334ad4f120d670266f72db54f/Digital-signage-right-font-and-text-style.png)\\n\\n## 4.\\tEnsure sufficient contrast and legibility\\n\\nContrast is essential to producing readable content for your digital signs to effectively communicate your message. For text, this means that there must be effective contrast between the text colour and the background for it to be readable. The rule is that __contrasting colours work best: use light on dark or dark on light__.\\n\\n## 5.\\tBe aware of colour meaning and perception\\n\\nColours can convey powerful <a href=\\"https://jamieleigh.com/branding-fundamentals-colour/\\" rel=\\"nofollow\\" target=\\"_blank\\">subconscious messages</a>, and their meaning can also vary greatly depending on culture. Consider choosing colours that are: \\n1. Appropriate for your message; \\n2. Aligned with what you are selling or trying to convey; and \\n3. Resonates with your target audience. \\n\\nHere are a few examples of common colour perceptions:\\n\\n- __Red:__  Excitement or danger\\n- __Blue:__ Trust and credibility (corporate)\\n- __Orange:__ Warm and vibrant (commonly used in food/beverage/QSR settings)\\n- __Yellow:__ Cheerful, happy\\n- __Green:__  Peace, health, growth\\n- __Black:__ Superiority, control\\n- __White:__ Purity, Cleanliness\\n\\nYellow is one of the first colours that the human eye notices and can be used to attract attention (for example, a yellow sign with black text), or as an accent. \\n\\nAnother important factor that plays into colour selection is __placement of your digital displays__. Think about where the displays are located and what the natural environment is around that display. Is it in a bright area? A dark area? If outside, how will the sun change visibility over the course of the day? These considerations should influence the contrast and colour of your content. \\n\\n## 6.\\tEmploy focus techniques\\n\\nIn digital signage design, focus techniques are used to control the impact of information. The aim is to __guide the eye to critical information first and create a visual hierarchy__ in your design. Here are some rules to consider:\\n\\n- Headlines, graphics, bright colours, and high contrast items will attract the most attention\\n- __Text size__ tells the audience the priority of the message. Larger text will automatically attract the eye and seem more important.\\n- Words should communicate a clear, concise message. __Don’t clutter your designs with too much text.__ Avoid using more than three lines of text with five words each, OR five lines of text with three words each. Think headlines, not paragraphs.\\n\\n## 7.\\tTest and preview your content\\n\\nWhen designing content, you can become too familiar with it and start to become blind to potential failings in the design. Try to test your content in a real-world scenario. Test readability and visibility, and remember to view your content from a distance to ensure the message is clear. Ask yourself honestly: Is the message being conveyed effectively?\\n\\n## Let Scala help you create great digital signage content\\n\\nScala’s comprehensive digital signage solution includes access to [Scala Designer](https://www.scala.com/au/products/software/scala-designer/ \\"Scala Designer digital signage software\\"), our flagship digital signage software that allows marketers across many global brand to produce polished, professional digital signage content at all levels.\\n\\nStill not confident in your design skills? Learn more about [Scala Software-as-a-Service](https://www.scala.com/au/products/saas/ \\"Scala Software-as-a-Service (Saas)\\") and let us take care of your content creation and distribution with our managed SaaS model.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"So, you’ve taken the plunge and invested in a digital signage solution. What comes next? \\n\\nThe answer for many companies is content. Our answer is that content strategy should always come first. Content strategy should influence your digital signage solution. Then, after the strategy is laid, and the infrastructure built, THEN we turn to the content itself.\\n\\nGreat content is the key to successful digital signage. It spells the difference between achieving your goal, or ‘audience indifference’ — where your audience doesn’t see your message or, worse, ignores it.\\n\\nThe biggest challenge in designing effective [digital signage content](https://www.scala.com/sg/products/software/scala-content-manager/ \\"digital signage content management system\\") is capturing your audience’s attention. This means your content must be attractive, memorable and relevant.\\n\\nAccording to Sixteen:Nine, you have two to three seconds to capture your customer’s attention. Then another five to seven seconds to deliver your message. Here are some important tips to make those seconds count.\\n\\n## 1.\\tDesign with the correct resolution and aspect ratio\\n\\nStretched, distorted or blurred images on a digital screen look unprofessional and can <a href=\\"https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/\\" rel=\\"nofollow\\" target=\\"_blank\\">damage</a> the perception of a brand. \\n\\nFor optimum display, the __resolution__ (pixels per inch or PPI) and __aspect ratio__ (the width of an image in relation to its height) of your images and video should be __equal to those of the actual digital signage screen__ being used to display the content. The most common commercial screens are full HD (1080p) and measure 1920 x 1080 pixels in landscape mode or 1080 x 1920 pixels in portrait mode.\\n\\nSet up your design layouts to match these dimensions exactly, and your content should display well on your screens.\\n\\n![digital signage content management system](//images.contentful.com/lx4pzcb22oh0/9J9JNOMaOWsh28fnTJQdr/78d5870514d60ea5cdfb85da038fb9ff/digital-signage-content-management-system.jpg)\\n\\n## 2.\\tChoose high quality, eye-catching images\\n\\nThe human brain processes image <a href=\\"https://www.t-sciences.com/news/humans-process-visual-data-better\\" rel=\\"nofollow\\" target=\\"_blank\\">60,000 times</a> faster than text, and 90 percent of information transmitted to the brain is visual. While there are <a href=\\"https://www.emailaudience.com/research-picture-worth-1000-words-marketing/\\" rel=\\"nofollow\\" target=\\"_blank\\">questions</a> about the numerical accuracy of this statement, there is no denying that humans process visual data more easily than text. What this means is that your images matter.\\nSome general rules:\\n\\n- Choose __high-quality and attention-grabbing images__ to use in your digital signage content\\n- Source your images from __high-quality stock photo libraries__\\n- __Avoid clipart__ at all costs, as it can look cheap and unprofessional, and __avoid downloading from Google Images__ as you may find they are blurred when blown up to the proportions of your screen.\\n\\nLike incorrect resolution and aspect ratios, poor quality images used in your digital signage can reflect badly on your brand.\\n\\n## 3.\\tChoose the right font and text style\\n\\nThe right font depends on what message you want to send to your customers. However, here are three rules of thumb that can be applied to any design:\\n\\n- Never use more than __two fonts__ in a single design \\n- __Large text__ and __bold lettering__ can help improve readability\\n- Keep the __type size large__ for readability at a distance, as most digital signs are viewed from a distance. As a rule, a 20 to 30 point font can be seen from 7 feet away.\\n\\n![Digital Signage right font and text style](//images.contentful.com/lx4pzcb22oh0/5giVS0YXqERlMhRIINov5u/84645e0334ad4f120d670266f72db54f/Digital-signage-right-font-and-text-style.png)\\n\\n## 4.\\tEnsure sufficient contrast and legibility\\n\\nContrast is essential to producing readable content for your digital signs to effectively communicate your message. For text, this means that there must be effective contrast between the text colour and the background for it to be readable. The rule is that __contrasting colours work best: use light on dark or dark on light__.\\n\\n## 5.\\tBe aware of colour meaning and perception\\n\\nColours can convey powerful <a href=\\"https://jamieleigh.com/branding-fundamentals-colour/\\" rel=\\"nofollow\\" target=\\"_blank\\">subconscious messages</a>, and their meaning can also vary greatly depending on culture. Consider choosing colours that are: \\n1. Appropriate for your message; \\n2. Aligned with what you are selling or trying to convey; and \\n3. Resonates with your target audience. \\n\\nHere are a few examples of common colour perceptions:\\n\\n- __Red:__  Excitement or danger\\n- __Blue:__ Trust and credibility (corporate)\\n- __Orange:__ Warm and vibrant (commonly used in food/beverage/QSR settings)\\n- __Yellow:__ Cheerful, happy\\n- __Green:__  Peace, health, growth\\n- __Black:__ Superiority, control\\n- __White:__ Purity, Cleanliness\\n\\nYellow is one of the first colours that the human eye notices and can be used to attract attention (for example, a yellow sign with black text), or as an accent. \\n\\nAnother important factor that plays into colour selection is __placement of your digital displays__. Think about where the displays are located and what the natural environment is around that display. Is it in a bright area? A dark area? If outside, how will the sun change visibility over the course of the day? These considerations should influence the contrast and colour of your content. \\n\\n## 6.\\tEmploy focus techniques\\n\\nIn digital signage design, focus techniques are used to control the impact of information. The aim is to __guide the eye to critical information first and create a visual hierarchy__ in your design. Here are some rules to consider:\\n\\n- Headlines, graphics, bright colours, and high contrast items will attract the most attention\\n- __Text size__ tells the audience the priority of the message. Larger text will automatically attract the eye and seem more important.\\n- Words should communicate a clear, concise message. __Don’t clutter your designs with too much text.__ Avoid using more than three lines of text with five words each, OR five lines of text with three words each. Think headlines, not paragraphs.\\n\\n## 7.\\tTest and preview your content\\n\\nWhen designing content, you can become too familiar with it and start to become blind to potential failings in the design. Try to test your content in a real-world scenario. Test readability and visibility, and remember to view your content from a distance to ensure the message is clear. Ask yourself honestly: Is the message being conveyed effectively?\\n\\n## Let Scala help you create great digital signage content\\n\\nScala’s comprehensive digital signage solution includes access to [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Scala Designer digital signage software\\"), our flagship digital signage software that allows marketers across many global brand to produce polished, professional digital signage content at all levels.\\n\\nStill not confident in your design skills? Learn more about [Scala Software-as-a-Service](https://www.scala.com/sg/products/saas/ \\"Scala Software-as-a-Service (Saas)\\") and let us take care of your content creation and distribution with our managed SaaS model.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"So, you’ve taken the plunge and invested in a digital signage solution. What comes next? \\n\\nThe answer for many companies is content. Our answer is that content strategy should always come first. Content strategy should influence your digital signage solution. Then, after the strategy is laid, and the infrastructure built, THEN we turn to the content itself.\\n\\nGreat content is the key to successful digital signage. It spells the difference between achieving your goal, or ‘audience indifference’ — where your audience doesn’t see your message or, worse, ignores it.\\n\\nThe biggest challenge in designing effective [digital signage content](https://www.scala.com/in/products/software/scala-content-manager/ \\"digital signage content management system\\") is capturing your audience’s attention. This means your content must be attractive, memorable and relevant.\\n\\nAccording to Sixteen:Nine, you have two to three seconds to capture your customer’s attention. Then another five to seven seconds to deliver your message. Here are some important tips to make those seconds count.\\n\\n## 1.\\tDesign with the correct resolution and aspect ratio\\n\\nStretched, distorted or blurred images on a digital screen look unprofessional and can <a href=\\"https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/\\" rel=\\"nofollow\\" target=\\"_blank\\">damage</a> the perception of a brand. \\n\\nFor optimum display, the __resolution__ (pixels per inch or PPI) and __aspect ratio__ (the width of an image in relation to its height) of your images and video should be __equal to those of the actual digital signage screen__ being used to display the content. The most common commercial screens are full HD (1080p) and measure 1920 x 1080 pixels in landscape mode or 1080 x 1920 pixels in portrait mode.\\n\\nSet up your design layouts to match these dimensions exactly, and your content should display well on your screens.\\n\\n![digital signage content management system](//images.contentful.com/lx4pzcb22oh0/9J9JNOMaOWsh28fnTJQdr/78d5870514d60ea5cdfb85da038fb9ff/digital-signage-content-management-system.jpg)\\n\\n## 2.\\tChoose high quality, eye-catching images\\n\\nThe human brain processes image <a href=\\"https://www.t-sciences.com/news/humans-process-visual-data-better\\" rel=\\"nofollow\\" target=\\"_blank\\">60,000 times</a> faster than text, and 90 percent of information transmitted to the brain is visual. While there are <a href=\\"https://www.emailaudience.com/research-picture-worth-1000-words-marketing/\\" rel=\\"nofollow\\" target=\\"_blank\\">questions</a> about the numerical accuracy of this statement, there is no denying that humans process visual data more easily than text. What this means is that your images matter.\\nSome general rules:\\n\\n- Choose __high-quality and attention-grabbing images__ to use in your digital signage content\\n- Source your images from __high-quality stock photo libraries__\\n- __Avoid clipart__ at all costs, as it can look cheap and unprofessional, and __avoid downloading from Google Images__ as you may find they are blurred when blown up to the proportions of your screen.\\n\\nLike incorrect resolution and aspect ratios, poor quality images used in your digital signage can reflect badly on your brand.\\n\\n## 3.\\tChoose the right font and text style\\n\\nThe right font depends on what message you want to send to your customers. However, here are three rules of thumb that can be applied to any design:\\n\\n- Never use more than __two fonts__ in a single design \\n- __Large text__ and __bold lettering__ can help improve readability\\n- Keep the __type size large__ for readability at a distance, as most digital signs are viewed from a distance. As a rule, a 20 to 30 point font can be seen from 7 feet away.\\n\\n![Digital Signage right font and text style](//images.contentful.com/lx4pzcb22oh0/5giVS0YXqERlMhRIINov5u/84645e0334ad4f120d670266f72db54f/Digital-signage-right-font-and-text-style.png)\\n\\n## 4.\\tEnsure sufficient contrast and legibility\\n\\nContrast is essential to producing readable content for your digital signs to effectively communicate your message. For text, this means that there must be effective contrast between the text colour and the background for it to be readable. The rule is that __contrasting colours work best: use light on dark or dark on light__.\\n\\n## 5.\\tBe aware of colour meaning and perception\\n\\nColours can convey powerful <a href=\\"https://jamieleigh.com/branding-fundamentals-colour/\\" rel=\\"nofollow\\" target=\\"_blank\\">subconscious messages</a>, and their meaning can also vary greatly depending on culture. Consider choosing colours that are: \\n1. Appropriate for your message; \\n2. Aligned with what you are selling or trying to convey; and \\n3. Resonates with your target audience. \\n\\nHere are a few examples of common colour perceptions:\\n\\n- __Red:__  Excitement or danger\\n- __Blue:__ Trust and credibility (corporate)\\n- __Orange:__ Warm and vibrant (commonly used in food/beverage/QSR settings)\\n- __Yellow:__ Cheerful, happy\\n- __Green:__  Peace, health, growth\\n- __Black:__ Superiority, control\\n- __White:__ Purity, Cleanliness\\n\\nYellow is one of the first colours that the human eye notices and can be used to attract attention (for example, a yellow sign with black text), or as an accent. \\n\\nAnother important factor that plays into colour selection is __placement of your digital displays__. Think about where the displays are located and what the natural environment is around that display. Is it in a bright area? A dark area? If outside, how will the sun change visibility over the course of the day? These considerations should influence the contrast and colour of your content. \\n\\n## 6.\\tEmploy focus techniques\\n\\nIn digital signage design, focus techniques are used to control the impact of information. The aim is to __guide the eye to critical information first and create a visual hierarchy__ in your design. Here are some rules to consider:\\n\\n- Headlines, graphics, bright colours, and high contrast items will attract the most attention\\n- __Text size__ tells the audience the priority of the message. Larger text will automatically attract the eye and seem more important.\\n- Words should communicate a clear, concise message. __Don’t clutter your designs with too much text.__ Avoid using more than three lines of text with five words each, OR five lines of text with three words each. Think headlines, not paragraphs.\\n\\n## 7.\\tTest and preview your content\\n\\nWhen designing content, you can become too familiar with it and start to become blind to potential failings in the design. Try to test your content in a real-world scenario. Test readability and visibility, and remember to view your content from a distance to ensure the message is clear. Ask yourself honestly: Is the message being conveyed effectively?\\n\\n## Let Scala help you create great digital signage content\\n\\nScala’s comprehensive digital signage solution includes access to [Scala Designer](https://www.scala.com/in/products/software/scala-designer/ \\"Scala Designer digital signage software\\"), our flagship digital signage software that allows marketers across many global brand to produce polished, professional digital signage content at all levels.\\n\\nStill not confident in your design skills? Learn more about [Scala Software-as-a-Service](https://www.scala.com/in/products/saas/ \\"Scala Software-as-a-Service (Saas)\\") and let us take care of your content creation and distribution with our managed SaaS model.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"So, you’ve taken the plunge and invested in a digital signage solution. What comes next? \\n\\nThe answer for many companies is content. Our answer is that content strategy should always come first. Content strategy should influence your digital signage solution. Then, after the strategy is laid, and the infrastructure built, THEN we turn to the content itself.\\n\\nGreat content is the key to successful digital signage. It spells the difference between achieving your goal, or ‘audience indifference’ — where your audience doesn’t see your message or, worse, ignores it.\\n\\nThe biggest challenge in designing effective [digital signage content](https://www.scala.com/jp/products/software/scala-content-manager/ \\"digital signage content management system\\") is capturing your audience’s attention. This means your content must be attractive, memorable and relevant.\\n\\nAccording to Sixteen:Nine, you have two to three seconds to capture your customer’s attention. Then another five to seven seconds to deliver your message. Here are some important tips to make those seconds count.\\n\\n## 1.\\tDesign with the correct resolution and aspect ratio\\n\\nStretched, distorted or blurred images on a digital screen look unprofessional and can <a href=\\"https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/\\" rel=\\"nofollow\\" target=\\"_blank\\">damage</a> the perception of a brand. \\n\\nFor optimum display, the __resolution__ (pixels per inch or PPI) and __aspect ratio__ (the width of an image in relation to its height) of your images and video should be __equal to those of the actual digital signage screen__ being used to display the content. The most common commercial screens are full HD (1080p) and measure 1920 x 1080 pixels in landscape mode or 1080 x 1920 pixels in portrait mode.\\n\\nSet up your design layouts to match these dimensions exactly, and your content should display well on your screens.\\n\\n![digital signage content management system](//images.contentful.com/lx4pzcb22oh0/9J9JNOMaOWsh28fnTJQdr/78d5870514d60ea5cdfb85da038fb9ff/digital-signage-content-management-system.jpg)\\n\\n## 2.\\tChoose high quality, eye-catching images\\n\\nThe human brain processes image <a href=\\"https://www.t-sciences.com/news/humans-process-visual-data-better\\" rel=\\"nofollow\\" target=\\"_blank\\">60,000 times</a> faster than text, and 90 percent of information transmitted to the brain is visual. While there are <a href=\\"https://www.emailaudience.com/research-picture-worth-1000-words-marketing/\\" rel=\\"nofollow\\" target=\\"_blank\\">questions</a> about the numerical accuracy of this statement, there is no denying that humans process visual data more easily than text. What this means is that your images matter.\\nSome general rules:\\n\\n- Choose __high-quality and attention-grabbing images__ to use in your digital signage content\\n- Source your images from __high-quality stock photo libraries__\\n- __Avoid clipart__ at all costs, as it can look cheap and unprofessional, and __avoid downloading from Google Images__ as you may find they are blurred when blown up to the proportions of your screen.\\n\\nLike incorrect resolution and aspect ratios, poor quality images used in your digital signage can reflect badly on your brand.\\n\\n## 3.\\tChoose the right font and text style\\n\\nThe right font depends on what message you want to send to your customers. However, here are three rules of thumb that can be applied to any design:\\n\\n- Never use more than __two fonts__ in a single design \\n- __Large text__ and __bold lettering__ can help improve readability\\n- Keep the __type size large__ for readability at a distance, as most digital signs are viewed from a distance. As a rule, a 20 to 30 point font can be seen from 7 feet away.\\n\\n![Digital Signage right font and text style](//images.contentful.com/lx4pzcb22oh0/5giVS0YXqERlMhRIINov5u/84645e0334ad4f120d670266f72db54f/Digital-signage-right-font-and-text-style.png)\\n\\n## 4.\\tEnsure sufficient contrast and legibility\\n\\nContrast is essential to producing readable content for your digital signs to effectively communicate your message. For text, this means that there must be effective contrast between the text colour and the background for it to be readable. The rule is that __contrasting colours work best: use light on dark or dark on light__.\\n\\n## 5.\\tBe aware of colour meaning and perception\\n\\nColours can convey powerful <a href=\\"https://jamieleigh.com/branding-fundamentals-colour/\\" rel=\\"nofollow\\" target=\\"_blank\\">subconscious messages</a>, and their meaning can also vary greatly depending on culture. Consider choosing colours that are: \\n1. Appropriate for your message; \\n2. Aligned with what you are selling or trying to convey; and \\n3. Resonates with your target audience. \\n\\nHere are a few examples of common colour perceptions:\\n\\n- __Red:__  Excitement or danger\\n- __Blue:__ Trust and credibility (corporate)\\n- __Orange:__ Warm and vibrant (commonly used in food/beverage/QSR settings)\\n- __Yellow:__ Cheerful, happy\\n- __Green:__  Peace, health, growth\\n- __Black:__ Superiority, control\\n- __White:__ Purity, Cleanliness\\n\\nYellow is one of the first colours that the human eye notices and can be used to attract attention (for example, a yellow sign with black text), or as an accent. \\n\\nAnother important factor that plays into colour selection is __placement of your digital displays__. Think about where the displays are located and what the natural environment is around that display. Is it in a bright area? A dark area? If outside, how will the sun change visibility over the course of the day? These considerations should influence the contrast and colour of your content. \\n\\n## 6.\\tEmploy focus techniques\\n\\nIn digital signage design, focus techniques are used to control the impact of information. The aim is to __guide the eye to critical information first and create a visual hierarchy__ in your design. Here are some rules to consider:\\n\\n- Headlines, graphics, bright colours, and high contrast items will attract the most attention\\n- __Text size__ tells the audience the priority of the message. Larger text will automatically attract the eye and seem more important.\\n- Words should communicate a clear, concise message. __Don’t clutter your designs with too much text.__ Avoid using more than three lines of text with five words each, OR five lines of text with three words each. Think headlines, not paragraphs.\\n\\n## 7.\\tTest and preview your content\\n\\nWhen designing content, you can become too familiar with it and start to become blind to potential failings in the design. Try to test your content in a real-world scenario. Test readability and visibility, and remember to view your content from a distance to ensure the message is clear. Ask yourself honestly: Is the message being conveyed effectively?\\n\\n## Let Scala help you create great digital signage content\\n\\nScala’s comprehensive digital signage solution includes access to [Scala Designer](https://www.scala.com/jp/products/software/scala-designer/ \\"Scala Designer digital signage software\\"), our flagship digital signage software that allows marketers across many global brand to produce polished, professional digital signage content at all levels.\\n\\nStill not confident in your design skills? Learn more about [Scala Software-as-a-Service](https://www.scala.com/jp/products/saas/ \\"Scala Software-as-a-Service (Saas)\\") and let us take care of your content creation and distribution with our managed SaaS model.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"So, you’ve taken the plunge and invested in a digital signage solution. What comes next? \\n\\nThe answer for many companies is content. Our answer is that content strategy should always come first. Content strategy should influence your digital signage solution. Then, after the strategy is laid, and the infrastructure built, THEN we turn to the content itself.\\n\\nGreat content is the key to successful digital signage. It spells the difference between achieving your goal, or ‘audience indifference’ — where your audience doesn’t see your message or, worse, ignores it.\\n\\nThe biggest challenge in designing effective [digital signage content](https://www.scala.com/jp/products/software/scala-content-manager/ \\"digital signage content management system\\") is capturing your audience’s attention. This means your content must be attractive, memorable and relevant.\\n\\nAccording to Sixteen:Nine, you have two to three seconds to capture your customer’s attention. Then another five to seven seconds to deliver your message. Here are some important tips to make those seconds count.\\n\\n## 1.\\tDesign with the correct resolution and aspect ratio\\n\\nStretched, distorted or blurred images on a digital screen look unprofessional and can <a href=\\"https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/\\" rel=\\"nofollow\\" target=\\"_blank\\">damage</a> the perception of a brand. \\n\\nFor optimum display, the __resolution__ (pixels per inch or PPI) and __aspect ratio__ (the width of an image in relation to its height) of your images and video should be __equal to those of the actual digital signage screen__ being used to display the content. The most common commercial screens are full HD (1080p) and measure 1920 x 1080 pixels in landscape mode or 1080 x 1920 pixels in portrait mode.\\n\\nSet up your design layouts to match these dimensions exactly, and your content should display well on your screens.\\n\\n![digital signage content management system](//images.contentful.com/lx4pzcb22oh0/9J9JNOMaOWsh28fnTJQdr/78d5870514d60ea5cdfb85da038fb9ff/digital-signage-content-management-system.jpg)\\n\\n## 2.\\tChoose high quality, eye-catching images\\n\\nThe human brain processes image <a href=\\"https://www.t-sciences.com/news/humans-process-visual-data-better\\" rel=\\"nofollow\\" target=\\"_blank\\">60,000 times</a> faster than text, and 90 percent of information transmitted to the brain is visual. While there are <a href=\\"https://www.emailaudience.com/research-picture-worth-1000-words-marketing/\\" rel=\\"nofollow\\" target=\\"_blank\\">questions</a> about the numerical accuracy of this statement, there is no denying that humans process visual data more easily than text. What this means is that your images matter.\\nSome general rules:\\n\\n- Choose __high-quality and attention-grabbing images__ to use in your digital signage content\\n- Source your images from __high-quality stock photo libraries__\\n- __Avoid clipart__ at all costs, as it can look cheap and unprofessional, and __avoid downloading from Google Images__ as you may find they are blurred when blown up to the proportions of your screen.\\n\\nLike incorrect resolution and aspect ratios, poor quality images used in your digital signage can reflect badly on your brand.\\n\\n## 3.\\tChoose the right font and text style\\n\\nThe right font depends on what message you want to send to your customers. However, here are three rules of thumb that can be applied to any design:\\n\\n- Never use more than __two fonts__ in a single design \\n- __Large text__ and __bold lettering__ can help improve readability\\n- Keep the __type size large__ for readability at a distance, as most digital signs are viewed from a distance. As a rule, a 20 to 30 point font can be seen from 7 feet away.\\n\\n![Digital Signage right font and text style](//images.contentful.com/lx4pzcb22oh0/5giVS0YXqERlMhRIINov5u/84645e0334ad4f120d670266f72db54f/Digital-signage-right-font-and-text-style.png)\\n\\n## 4.\\tEnsure sufficient contrast and legibility\\n\\nContrast is essential to producing readable content for your digital signs to effectively communicate your message. For text, this means that there must be effective contrast between the text colour and the background for it to be readable. The rule is that __contrasting colours work best: use light on dark or dark on light__.\\n\\n## 5.\\tBe aware of colour meaning and perception\\n\\nColours can convey powerful <a href=\\"https://jamieleigh.com/branding-fundamentals-colour/\\" rel=\\"nofollow\\" target=\\"_blank\\">subconscious messages</a>, and their meaning can also vary greatly depending on culture. Consider choosing colours that are: \\n1. Appropriate for your message; \\n2. Aligned with what you are selling or trying to convey; and \\n3. Resonates with your target audience. \\n\\nHere are a few examples of common colour perceptions:\\n\\n- __Red:__  Excitement or danger\\n- __Blue:__ Trust and credibility (corporate)\\n- __Orange:__ Warm and vibrant (commonly used in food/beverage/QSR settings)\\n- __Yellow:__ Cheerful, happy\\n- __Green:__  Peace, health, growth\\n- __Black:__ Superiority, control\\n- __White:__ Purity, Cleanliness\\n\\nYellow is one of the first colours that the human eye notices and can be used to attract attention (for example, a yellow sign with black text), or as an accent. \\n\\nAnother important factor that plays into colour selection is __placement of your digital displays__. Think about where the displays are located and what the natural environment is around that display. Is it in a bright area? A dark area? If outside, how will the sun change visibility over the course of the day? These considerations should influence the contrast and colour of your content. \\n\\n## 6.\\tEmploy focus techniques\\n\\nIn digital signage design, focus techniques are used to control the impact of information. The aim is to __guide the eye to critical information first and create a visual hierarchy__ in your design. Here are some rules to consider:\\n\\n- Headlines, graphics, bright colours, and high contrast items will attract the most attention\\n- __Text size__ tells the audience the priority of the message. Larger text will automatically attract the eye and seem more important.\\n- Words should communicate a clear, concise message. __Don’t clutter your designs with too much text.__ Avoid using more than three lines of text with five words each, OR five lines of text with three words each. Think headlines, not paragraphs.\\n\\n## 7.\\tTest and preview your content\\n\\nWhen designing content, you can become too familiar with it and start to become blind to potential failings in the design. Try to test your content in a real-world scenario. Test readability and visibility, and remember to view your content from a distance to ensure the message is clear. Ask yourself honestly: Is the message being conveyed effectively?\\n\\n## Let Scala help you create great digital signage content\\n\\nScala’s comprehensive digital signage solution includes access to [Scala Designer](https://www.scala.com/sg/products/software/scala-designer/ \\"Scala Designer digital signage software\\"), our flagship digital signage software that allows marketers across many global brand to produce polished, professional digital signage content at all levels.\\n\\nStill not confident in your design skills? Learn more about [Scala Software-as-a-Service](https://www.scala.com/sg/products/saas/ \\"Scala Software-as-a-Service (Saas)\\") and let us take care of your content creation and distribution with our managed SaaS model.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"23nXZeEqjZS5tU7hwsndWf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6JnoO2ISuuL07GIPbU7DkE","type":"Entry","createdAt":"2021-09-03T08:06:27.109Z","updatedAt":"2021-09-03T11:58:34.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Boosts Grocery Sales - Vlog"},"slug":{"en-US":"digital-signage-boosts-grocery-sales-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2znTNDKeBtAJT6cPrlFEw7"}}},"startDate":{"en-US":"2021-09-03T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"au":"## The Evolving Grocery Landscape \\n\\nThe Asia-Pacific grocery retail market registered a total revenue of US$5,234.3 billion in 2020 and is expected to hit <a href=\\"https://www.researchandmarkets.com/reports/5322837/food-and-grocery-retail-in-asia-pacific-market\\" rel=\\"nofollow\\" target=\\"_blank\\">US$7,177.49 billion by 2025</a>, with a CAGR exceeding 6.5% between 2020-2026. \\n\\nWith vaccinations well underway and the reopening of economies across APAC, there is a steady return to normalcy and an increased comfort with in-store shopping. Today, grocery retailers across APAC are enthusiastic for a return to in-store shopping. They are embracing new technologies, rethinking store designs, and developing innovative ways to increase shopper engagement and drive revenue.\\n\\nHow do grocery stores deliver a safe and seamless experience for customers in the new normal? In what ways can grocery retailers leverage digital technologies to increase footfall and revenue?\\n\\n## Digital Signage Creates an Engaging Shopping Experience\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/3x1R4FWwR1w\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nDeploying digital displays in strategic locations throughout a grocery store can help to create a compelling shopping experience that engages shoppers and influences their purchase behavior.\\n\\nStatistics show that digital signage for grocery stores helps to boost sales by attracting shoppers with beautiful imagery and videos. A study conducted by Stockholm School of Economics on the impact of digital displays in hypermarkets revealed that sales experienced an immediate 17% bounce after the displays were installed. \\n\\nAs such, many grocers have shifted from using static promotional signs to remotely managed digital signage for their grocery stores. 94% of retailers use or have used digital signage to augment, change, or improve in-store customer experiences.\\n\\n## Scala powers Carrefour’s digital signage network in Belgium\\n\\nThe second largest retailer in the world, Carrefour Group, modernized its Belgium stores to enhance its in-store communications with digital signage. Scala digital signage was deployed across [25 Belgium Carrefour stores](https://www.scala.com/au/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery Digital Signage Casestudy\\"), including portrait screens at the entrance and landscape screens at the fresh-department and payment terminals. The entire in-store digital signage network of Carrefour market across Belgium runs on the Scala Enterprise suite of products. Thanks to the flexibility of the [Scala software](https://www.scala.com/au/products/software/ \\"Digital Signage Software\\"), the new queuing system has been fully integrated into the retailer’s digital signage system and screens. This allows Carrefour to run promotions alongside serial numbers on the exact same screens that customers will be watching for their turn in the queue.\\n\\n## Transform your Grocery Store with Scala today\\n\\nScala’s marketing technology and [grocery digital signage](https://www.scala.com/au/industries/grocery/ \\"grocery digital signage\\") can help to revamp and distinguish your grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with customers in new ways, and offer conveniences, such as touch-screen kiosks, informative digital menu boards and self-checkout. Scala also offers intelligent in-store analytics to help grocery stores personalise customer visits, improve store operations, and gain deeper insight into buying patterns that arm the grocery store operator with predictive intelligence.\\n\\nWatch the above video to discover the benefits of using grocery digital signage to optimise the in-store experience, increase customer engagement and boost revenue. Kickstart your customer experience transformation with [Scala](https://www.scala.com/au/ \\"Scala Australia\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","en-US":"## The Evolving Grocery Landscape  \\n\\nThe Asia-Pacific grocery retail market registered a total revenue of US$5,234.3 billion in 2020 and is expected to hit <a href=\\"https://www.researchandmarkets.com/reports/5322837/food-and-grocery-retail-in-asia-pacific-market\\" rel=\\"nofollow\\" target=\\"_blank\\">US$7,177.49 billion by 2025</a>, with a CAGR exceeding 6.5% between 2020-2026. \\n\\nWith vaccinations well underway and the reopening of economies across APAC, there is a steady return to normalcy and an increased comfort with in-store shopping. Today, grocery retailers across APAC are enthusiastic for a return to in-store shopping. They are embracing new technologies, rethinking store designs, and developing innovative ways to increase shopper engagement and drive revenue.\\n\\nHow do grocery stores deliver a safe and seamless experience for customers in the new normal? In what ways can grocery retailers leverage digital technologies to increase footfall and revenue?\\n\\n## Digital Signage Creates an Engaging Shopping Experience\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/3x1R4FWwR1w\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nDeploying digital displays in strategic locations throughout a grocery store can help to create a compelling shopping experience that engages shoppers and influences their purchase behavior.\\n\\nStatistics show that digital signage for grocery stores helps to boost sales by attracting shoppers with beautiful imagery and videos. A study conducted by Stockholm School of Economics on the impact of digital displays in hypermarkets revealed that sales experienced an immediate 17% bounce after the displays were installed. \\n\\nAs such, many grocers have shifted from using static promotional signs to remotely managed digital signage for their grocery stores. 94% of retailers use or have used digital signage to augment, change, or improve in-store customer experiences.\\n\\n## Scala powers Carrefour’s digital signage network in Belgium\\n\\nThe second largest retailer in the world, Carrefour Group, modernized its Belgium stores to enhance its in-store communications with digital signage. Scala digital signage was deployed across [25 Belgium Carrefour stores](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery Digital Signage Casestudy\\"), including portrait screens at the entrance and landscape screens at the fresh-department and payment terminals. The entire in-store digital signage network of Carrefour market across Belgium runs on the Scala Enterprise suite of products. Thanks to the flexibility of the [Scala software](https://www.scala.com/sg/products/software/ \\"Digital Signage Software\\"), the new queuing system has been fully integrated into the retailer’s digital signage system and screens. This allows Carrefour to run promotions alongside serial numbers on the exact same screens that customers will be watching for their turn in the queue.\\n\\n## Transform your Grocery Store with Scala today\\n\\nScala’s marketing technology and [grocery digital signage](https://www.scala.com/sg/industries/grocery/ \\"grocery digital signage\\") can help to revamp and distinguish your grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with customers in new ways, and offer conveniences, such as touch-screen kiosks, informative digital menu boards and self-checkout. Scala also offers intelligent in-store analytics to help grocery stores personalise customer visits, improve store operations, and gain deeper insight into buying patterns that arm the grocery store operator with predictive intelligence.\\n\\nWatch the above video to discover the benefits of using grocery digital signage to optimise the in-store experience, increase customer engagement and boost revenue. Kickstart your customer experience transformation with [Scala](https://www.scala.com/sg/ \\"Scala Singapore\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","in":"## The Evolving Grocery Landscape  \\n\\nThe Asia-Pacific grocery retail market registered a total revenue of US$5,234.3 billion in 2020 and is expected to hit <a href=\\"https://www.researchandmarkets.com/reports/5322837/food-and-grocery-retail-in-asia-pacific-market\\" rel=\\"nofollow\\" target=\\"_blank\\">US$7,177.49 billion by 2025</a>, with a CAGR exceeding 6.5% between 2020-2026. \\n\\nWith vaccinations well underway and the reopening of economies across APAC, there is a steady return to normalcy and an increased comfort with in-store shopping. Today, grocery retailers across APAC are enthusiastic for a return to in-store shopping. They are embracing new technologies, rethinking store designs, and developing innovative ways to increase shopper engagement and drive revenue.\\n\\nHow do grocery stores deliver a safe and seamless experience for customers in the new normal? In what ways can grocery retailers leverage digital technologies to increase footfall and revenue?\\n\\n## Digital Signage Creates an Engaging Shopping Experience\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/3x1R4FWwR1w\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nDeploying digital displays in strategic locations throughout a grocery store can help to create a compelling shopping experience that engages shoppers and influences their purchase behavior.\\n\\nStatistics show that digital signage for grocery stores helps to boost sales by attracting shoppers with beautiful imagery and videos. A study conducted by Stockholm School of Economics on the impact of digital displays in hypermarkets revealed that sales experienced an immediate 17% bounce after the displays were installed. \\n\\nAs such, many grocers have shifted from using static promotional signs to remotely managed digital signage for their grocery stores. 94% of retailers use or have used digital signage to augment, change, or improve in-store customer experiences.\\n\\n## Scala powers Carrefour’s digital signage network in Belgium\\n\\nThe second largest retailer in the world, Carrefour Group, modernized its Belgium stores to enhance its in-store communications with digital signage. Scala digital signage was deployed across [25 Belgium Carrefour stores](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery Digital Signage Casestudy\\"), including portrait screens at the entrance and landscape screens at the fresh-department and payment terminals. The entire in-store digital signage network of Carrefour market across Belgium runs on the Scala Enterprise suite of products. Thanks to the flexibility of the [Scala software](https://www.scala.com/in/products/software/ \\"Digital Signage Software\\"), the new queuing system has been fully integrated into the retailer’s digital signage system and screens. This allows Carrefour to run promotions alongside serial numbers on the exact same screens that customers will be watching for their turn in the queue.\\n\\n## Transform your Grocery Store with Scala today\\n\\nScala’s marketing technology and [grocery digital signage](https://www.scala.com/in/industries/grocery/ \\"grocery digital signage\\") can help to revamp and distinguish your grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with customers in new ways, and offer conveniences, such as touch-screen kiosks, informative digital menu boards and self-checkout. Scala also offers intelligent in-store analytics to help grocery stores personalise customer visits, improve store operations, and gain deeper insight into buying patterns that arm the grocery store operator with predictive intelligence.\\n\\nWatch the above video to discover the benefits of using grocery digital signage to optimise the in-store experience, increase customer engagement and boost revenue. Kickstart your customer experience transformation with [Scala](https://www.scala.com/in/ \\"Scala India\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","ja":"## The Evolving Grocery Landscape  \\n\\nThe Asia-Pacific grocery retail market registered a total revenue of US$5,234.3 billion in 2020 and is expected to hit <a href=\\"https://www.researchandmarkets.com/reports/5322837/food-and-grocery-retail-in-asia-pacific-market\\" rel=\\"nofollow\\" target=\\"_blank\\">US$7,177.49 billion by 2025</a>, with a CAGR exceeding 6.5% between 2020-2026. \\n\\nWith vaccinations well underway and the reopening of economies across APAC, there is a steady return to normalcy and an increased comfort with in-store shopping. Today, grocery retailers across APAC are enthusiastic for a return to in-store shopping. They are embracing new technologies, rethinking store designs, and developing innovative ways to increase shopper engagement and drive revenue.\\n\\nHow do grocery stores deliver a safe and seamless experience for customers in the new normal? In what ways can grocery retailers leverage digital technologies to increase footfall and revenue?\\n\\n## Digital Signage Creates an Engaging Shopping Experience\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/3x1R4FWwR1w\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nDeploying digital displays in strategic locations throughout a grocery store can help to create a compelling shopping experience that engages shoppers and influences their purchase behavior.\\n\\nStatistics show that digital signage for grocery stores helps to boost sales by attracting shoppers with beautiful imagery and videos. A study conducted by Stockholm School of Economics on the impact of digital displays in hypermarkets revealed that sales experienced an immediate 17% bounce after the displays were installed. \\n\\nAs such, many grocers have shifted from using static promotional signs to remotely managed digital signage for their grocery stores. 94% of retailers use or have used digital signage to augment, change, or improve in-store customer experiences.\\n\\n## Scala powers Carrefour’s digital signage network in Belgium\\n\\nThe second largest retailer in the world, Carrefour Group, modernized its Belgium stores to enhance its in-store communications with digital signage. Scala digital signage was deployed across [25 Belgium Carrefour stores](https://www.scala.com/jp/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery Digital Signage Casestudy\\"), including portrait screens at the entrance and landscape screens at the fresh-department and payment terminals. The entire in-store digital signage network of Carrefour market across Belgium runs on the Scala Enterprise suite of products. Thanks to the flexibility of the [Scala software](https://www.scala.com/jp/products/software/ \\"Digital Signage Software\\"), the new queuing system has been fully integrated into the retailer’s digital signage system and screens. This allows Carrefour to run promotions alongside serial numbers on the exact same screens that customers will be watching for their turn in the queue.\\n\\n## Transform your Grocery Store with Scala today\\n\\nScala’s marketing technology and [grocery digital signage](https://www.scala.com/jp/industries/grocery/ \\"grocery digital signage\\") can help to revamp and distinguish your grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with customers in new ways, and offer conveniences, such as touch-screen kiosks, informative digital menu boards and self-checkout. Scala also offers intelligent in-store analytics to help grocery stores personalise customer visits, improve store operations, and gain deeper insight into buying patterns that arm the grocery store operator with predictive intelligence.\\n\\nWatch the above video to discover the benefits of using grocery digital signage to optimise the in-store experience, increase customer engagement and boost revenue. Kickstart your customer experience transformation with [Scala](https://www.scala.com/jp/ \\"Scala Japan\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n","sg":"## The Evolving Grocery Landscape \\n\\nThe Asia-Pacific grocery retail market registered a total revenue of US$5,234.3 billion in 2020 and is expected to hit <a href=\\"https://www.researchandmarkets.com/reports/5322837/food-and-grocery-retail-in-asia-pacific-market\\" rel=\\"nofollow\\" target=\\"_blank\\">US$7,177.49 billion by 2025</a>, with a CAGR exceeding 6.5% between 2020-2026. \\n\\nWith vaccinations well underway and the reopening of economies across APAC, there is a steady return to normalcy and an increased comfort with in-store shopping. Today, grocery retailers across APAC are enthusiastic for a return to in-store shopping. They are embracing new technologies, rethinking store designs, and developing innovative ways to increase shopper engagement and drive revenue.\\n\\nHow do grocery stores deliver a safe and seamless experience for customers in the new normal? In what ways can grocery retailers leverage digital technologies to increase footfall and revenue?\\n\\n## Digital Signage Creates an Engaging Shopping Experience\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/3x1R4FWwR1w\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\nDeploying digital displays in strategic locations throughout a grocery store can help to create a compelling shopping experience that engages shoppers and influences their purchase behavior.\\n\\nStatistics show that digital signage for grocery stores helps to boost sales by attracting shoppers with beautiful imagery and videos. A study conducted by Stockholm School of Economics on the impact of digital displays in hypermarkets revealed that sales experienced an immediate 17% bounce after the displays were installed. \\n\\nAs such, many grocers have shifted from using static promotional signs to remotely managed digital signage for their grocery stores. 94% of retailers use or have used digital signage to augment, change, or improve in-store customer experiences.\\n\\n## Scala powers Carrefour’s digital signage network in Belgium\\n\\nThe second largest retailer in the world, Carrefour Group, modernized its Belgium stores to enhance its in-store communications with digital signage. Scala digital signage was deployed across [25 Belgium Carrefour stores](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery Digital Signage Casestudy\\"), including portrait screens at the entrance and landscape screens at the fresh-department and payment terminals. The entire in-store digital signage network of Carrefour market across Belgium runs on the Scala Enterprise suite of products. Thanks to the flexibility of the [Scala software](https://www.scala.com/sg/products/software/ \\"Digital Signage Software\\"), the new queuing system has been fully integrated into the retailer’s digital signage system and screens. This allows Carrefour to run promotions alongside serial numbers on the exact same screens that customers will be watching for their turn in the queue.\\n\\n## Transform your Grocery Store with Scala today\\n\\nScala’s marketing technology and [grocery digital signage](https://www.scala.com/sg/industries/grocery/ \\"grocery digital signage\\") can help to revamp and distinguish your grocery store. By implementing the latest in interactive digital signage, grocery stores can engage with customers in new ways, and offer conveniences, such as touch-screen kiosks, informative digital menu boards and self-checkout. Scala also offers intelligent in-store analytics to help grocery stores personalise customer visits, improve store operations, and gain deeper insight into buying patterns that arm the grocery store operator with predictive intelligence.\\n\\nWatch the above video to discover the benefits of using grocery digital signage to optimise the in-store experience, increase customer engagement and boost revenue. Kickstart your customer experience transformation with [Scala](https://www.scala.com/sg/ \\"Scala Singapore\\") today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"49xP7Y9qpnS3cbOfzNBpPf"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3MNg3ZbblviiiuQV1xiqtv","type":"Entry","createdAt":"2021-08-25T08:56:46.346Z","updatedAt":"2021-08-28T05:02:03.694Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Helps Grocery Stores Adapt","in":"Digital Signage Helps Grocery Stores Adapt"},"slug":{"en-US":"digital-signage-helps-grocery-stores-adapt","in":"digital-signage-helps-grocery-stores-adapt"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1vGTSuao9oqCxKTmi2aT2G"}}},"startDate":{"en-US":"2021-08-25T00:00+05:30"},"type":{"en-US":"Blog"},"description":{"en-US":"## Rapid Transformation of India’s Grocery Industry \\n\\nCompetition is heating up in India’s grocery industry. Grocery sales worldwide are predicted to reach <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$10 trillion by 2023</a>, with Asia contributing to about 50% of this growth. China, India, Japan, Indonesia and South Korea drive 80% of the Asian grocery market. \\n\\nOf the region, India’s grocery industry is transforming most rapidly. India’s grocery market was valued at $608 million in 2020 and is expected to grow to $1.3 trillion by 2024.\\n\\nFavourable government policies and market trends are pushing India’s food and grocery market to new heights, while global players seek a share in this booming market. The main drivers for the increased traction of this market are:\\n\\n•\\tChanging customer lifestyles\\n•\\tHealth-conscious food preferences\\n•\\tTech-savvy population\\n•\\tIncreased stay at home times\\n•\\tHeightened need for personal safety\\n\\nReliance industries, Future Retail and DMart are the major competitors, but international players like Tesco are also entering. Companies are looking to attract customers with digital transformation. Technologies, such as smarter stores, self-service check-out and other point-of-sale technologies are helping grocers gain an edge in this highly competitive market.\\n\\n## A Radical Shift \\n\\nGrocery business owners have seen some of the most dramatic impact from the pandemic. Some customers still stockpile food, and many more are trending toward online ordering. According to Devendra Chawla, CEO of Spencer’s retail and Nature Basket - the bill sizes of grocers are now <a href=\\"https://timesofindia.indiatimes.com/business/india-business/covid-effect-home-consumption-drives-up-household-grocery-bills/articleshow/75857724.cms\\" rel=\\"nofollow\\" target=\\"_blank\\">1.5 times compared to the pre-COVID times</a>. People are now buying more groceries each visit due to reduced trips to the store and restricted timings. A recent survey revealed that 87% of shoppers prefer to shop in stores with touchless or robust self-checkout options, to ensure safety.\\n\\nGrocery sellers have scrambled to adapt to this rapid change in preferences while still  delivering a seamless, safe experience.\\n\\n## Digital Signage Is Indispensable during Times of Change\\n\\nDigital signage for grocery stores has proven to be indispensable during the pandemic, due to its ability to adapt content to the needs of the day. Grocers have used digital signage to:\\n\\n•\\tCommunicate health and safety messages\\n•\\tOptimize customer flow and report estimated wait times\\n•\\tAdvertise products\\n•\\tIncrease customer engagement\\n•\\tOffer a frictionless shopping experience\\n\\nLet\'s consider how  grocery digital signage is enhancing the grocery shopping experience.\\n\\n__•\\tEducating Customers:__ Digital signage for grocery stores enhances the point-of-sale communication. Digital displays can feature the nutritional value of each food item and highlight any unique ingredients, to help health-conscious customers make more informed choices. QR codes can also be employed to include information about food sources.\\n\\n__•\\tDynamic Inventory Integration and Price Optimization:__ [Grocery store digital signage](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery store digital signage case-study\\") can communicate prices and promotions in real-time. They can also display or respond to current levels of inventory to help streamline operations.\\n\\n__•\\tIncrease Engagement:__ Interactive digital signage in the form of touch screen kiosks, informative digital menu boards and self-checkout enable grocery stores to engage with customers in fresh new ways and offer added convenience. \\n\\n__•\\tAdvertise New Products:__ Point-of-sale digital displays that feature eye-catching visuals and videos give new life to products and promotions, leading to higher margins and share of wallet\\n\\n__•\\tOffer Infotainment:__ Increase foot traffic, display brand ads, advertise new services or events, and share fun facts with eye-catching video wall displays.\\n\\n__•\\tPromote Safety:__ Contactless payments have become a necessary feature for grocery stores. In fact, 75% of shoppers use the self-checkout option to pay for grocery bills. In addition, grocery digital signage promoting social distance positions the grocery store as a safe and responsible brand. \\n\\n## Grocery Stores Drive Business with Digital Signage \\n\\nDigital signage is dynamic, flexible and quickly becoming a standard for in-store media.\\n\\nMany Asian retailers like Hema and 7fresh are adapting to unique marketing strategies to engage with and indulge customers. Hema aims to enhance the shopping experience with the introduction of a mobile app. This app allows shoppers to learn product details by simply scanning a code. Since its release, 11 million customers have signed up for the app, which accounts for <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">60% of Hema’s total sales</a>.\\n\\n## Scala Offers Reliable Solutions for Grocery Stores\\n\\nScala provides reliable, scalable and flexible MarTech solutions for grocery stores. Find out more about [Scala’s solutions for grocery stores](https://www.scala.com/in/industries/grocery/ \\"Grocery Digital Signage Solutions\\") and kickstart your digital transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p>\\n","in":"## Rapid Transformation of India’s Grocery Industry \\n\\nCompetition is heating up in India’s grocery industry. Grocery sales worldwide are predicted to reach <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$10 trillion by 2023</a>, with Asia contributing to about 50% of this growth. China, India, Japan, Indonesia and South Korea drive 80% of the Asian grocery market. \\n\\nOf the region, India’s grocery industry is transforming most rapidly. India’s grocery market was valued at $608 million in 2020 and is expected to grow to $1.3 trillion by 2024.\\n\\nFavourable government policies and market trends are pushing India’s food and grocery market to new heights, while global players seek a share in this booming market. The main drivers for the increased traction of this market are:\\n\\n•\\tChanging customer lifestyles\\n•\\tHealth-conscious food preferences\\n•\\tTech-savvy population\\n•\\tIncreased stay at home times\\n•\\tHeightened need for personal safety\\n\\nReliance industries, Future Retail and DMart are the major competitors, but international players like Tesco are also entering. Companies are looking to attract customers with digital transformation. Technologies, such as smarter stores, self-service check-out and other point-of-sale technologies are helping grocers gain an edge in this highly competitive market.\\n\\n## A Radical Shift \\n\\nGrocery business owners have seen some of the most dramatic impact from the pandemic. Some customers still stockpile food, and many more are trending toward online ordering. According to Devendra Chawla, CEO of Spencer’s retail and Nature Basket - the bill sizes of grocers are now <a href=\\"https://timesofindia.indiatimes.com/business/india-business/covid-effect-home-consumption-drives-up-household-grocery-bills/articleshow/75857724.cms\\" rel=\\"nofollow\\" target=\\"_blank\\">1.5 times compared to the pre-COVID times</a>. People are now buying more groceries each visit due to reduced trips to the store and restricted timings. A recent survey revealed that 87% of shoppers prefer to shop in stores with touchless or robust self-checkout options, to ensure safety.\\n\\nGrocery sellers have scrambled to adapt to this rapid change in preferences while still  delivering a seamless, safe experience.\\n\\n## Digital Signage Is Indispensable during Times of Change\\n\\nDigital signage for grocery stores has proven to be indispensable during the pandemic, due to its ability to adapt content to the needs of the day. Grocers have used digital signage to:\\n\\n•\\tCommunicate health and safety messages\\n•\\tOptimize customer flow and report estimated wait times\\n•\\tAdvertise products\\n•\\tIncrease customer engagement\\n•\\tOffer a frictionless shopping experience\\n\\nLet\'s consider how  grocery digital signage is enhancing the grocery shopping experience.\\n\\n__•\\tEducating Customers:__ Digital signage for grocery stores enhances the point-of-sale communication. Digital displays can feature the nutritional value of each food item and highlight any unique ingredients, to help health-conscious customers make more informed choices. QR codes can also be employed to include information about food sources.\\n\\n__•\\tDynamic Inventory Integration and Price Optimization:__ [Grocery store digital signage](https://www.scala.com/in/casestudies/fresh-in-store-communication-at-carrefour-belgium/ \\"Grocery store digital signage case-study\\") can communicate prices and promotions in real-time. They can also display or respond to current levels of inventory to help streamline operations.\\n\\n__•\\tIncrease Engagement:__ Interactive digital signage in the form of touch screen kiosks, informative digital menu boards and self-checkout enable grocery stores to engage with customers in fresh new ways and offer added convenience. \\n\\n__•\\tAdvertise New Products:__ Point-of-sale digital displays that feature eye-catching visuals and videos give new life to products and promotions, leading to higher margins and share of wallet\\n\\n__•\\tOffer Infotainment:__ Increase foot traffic, display brand ads, advertise new services or events, and share fun facts with eye-catching video wall displays.\\n\\n__•\\tPromote Safety:__ Contactless payments have become a necessary feature for grocery stores. In fact, 75% of shoppers use the self-checkout option to pay for grocery bills. In addition, grocery digital signage promoting social distance positions the grocery store as a safe and responsible brand. \\n\\n## Grocery Stores Drive Business with Digital Signage \\n\\nDigital signage is dynamic, flexible and quickly becoming a standard for in-store media.\\n\\nMany Asian retailers like Hema and 7fresh are adapting to unique marketing strategies to engage with and indulge customers. Hema aims to enhance the shopping experience with the introduction of a mobile app. This app allows shoppers to learn product details by simply scanning a code. Since its release, 11 million customers have signed up for the app, which accounts for <a href=\\"https://intelligentshoppersolutions-global.com/resources/emerging-trends-in-the-asian-grocery-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">60% of Hema’s total sales</a>.\\n\\n## Scala Offers Reliable Solutions for Grocery Stores\\n\\nScala provides reliable, scalable and flexible MarTech solutions for grocery stores. Find out more about [Scala’s solutions for grocery stores](https://www.scala.com/in/industries/grocery/ \\"Grocery Digital Signage Solutions\\") and kickstart your digital transformation today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7zy8z38MTcQ3I34tY6quNY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"Ct43zBiXDOxl9biqxv6kj","type":"Entry","createdAt":"2021-08-27T09:07:52.477Z","updatedAt":"2021-08-27T09:07:52.477Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Rehabilitates the Patient Experience in Southeast Asia"},"slug":{"en-US":"digital-signage-rehabilitates-the-patient-experience-in-southeast-asia"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"61BNXeiz0n8y0YUA5IwTUg"}}},"startDate":{"en-US":"2021-08-27T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"## Healthcare Landscape in Southeast Asia\\n\\nSoutheast Asia (SEA) is one of the fastest growing markets in the world. The SEA healthcare industry is well poised for growth as demand for quality healthcare in SEA increases and countries rapidly jump on the health tech bandwagon.\\n\\nHealthcare spending in Southeast Asia is forecasted to increase to <a href=\\"https://www.bangkokpost.com/business/1981063/southeast-asias-digital-health-future\\" rel=\\"nofollow\\" target=\\"_blank\\">US$740 billion</a> by 2025, compared to $420 billion in 2017. Meanwhile, healthcare spending in the ASEAN 6 (Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam) has already outpaced the growth of many countries.\\n\\nToday, the delivery and innovation of healthcare solutions are guided by consumer needs. Hospitals are investing heavily in innovative solutions to enhance the patient experience. A 2019 survey reported that Thailand spends 6.5% of its GDP on public healthcare and has the sixth best healthcare system</a> in the world. In Malaysia and Vietnam, hospitals are driving a shift towards digital healthcare delivery, spending 4.2% & 7.1% of GDP, respectively, on their healthcare systems. \\n\\n## COVID-19 Impact on Healthcare Systems\\n\\nThe pandemic has been a strong inflection point, giving hospitals the opportunity to re-think how they engage with patients. It has brought about a massive growth spurt in digital adoption. Many digital health technologies have emerged, and today, as many as three-quarters of all hospital outpatient appointments take place virtually. \\n\\n<a href=\\"https://www.edb.gov.sg/en/business-insights/insights/the-healthtech-boom-in-southeast-asia-big-strides-and-new-opportunities-for-healthcare.html\\" rel=\\"nofollow\\" target=\\"_blank\\">According to Mr. Zubin J Daruwalla</a> (Health Industries Leader of PWC Singapore), “COVID-19 has most certainly imposed what was a long time coming.” The pandemic has accelerated the arrival of what Mr Daruvalla terms the “New Health Economy”. \\n\\nThe increasing fear of hospital-borne infections and heightened need to follow safety guidelines have pushed hospitals to reduce patient waiting times and facilitate faster queues. Hospitals have also leveraged digital technologies to elevate the experience for patients and visitors.\\n\\n## Rise of Digital Health \\n\\nDigital health trends like IoT devices, telemedicine and <a href=\\"https://www.x2omedia.com/en/company/news/x2o-media-and-transmedics-announce-successful-deployment-of-x2o-collaboration-room/\\" rel=\\"nofollow\\" target=\\"_blank\\">virtual reality surgical training</a> have taken the world by storm. Recently, the Thai government built the BKK HI Care platform, a telemedicine platform to remotely monitor COVID-19 patients. The system keeps a record of patient’s food intake, temperature and prescriptions. This information is easily accessible to nurses and doctors via mobile phones. Today, 285 healthcare facilities in Thailand are monitoring 9,000 patients in an efficient and safe digital manner. \\n\\nIn addition, hospital digital signage is gaining traction in helping to improve operation efficiency and creating a seamless experience for patients, visitors and employees.\\n\\nHere are several ways in which digital signage for hospitals can help to enhance the patient, visitor and employee experience.\\n\\n__•\\tDigital Wayfinding:__ A first time patient or a visitor tends to get confused in the maze-like design of hospitals. <a href=\\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908200/\\" rel=\\"nofollow\\" target=\\"_blank\\">Navigational issues in hospitals cause stress and anxiety for the patients/visitors</a>. This may also cause lower productivity of the staff members who are continuously asked for directions. \\n\\nDigital signage at hospitals with touchscreen capabilities are deployed at crucial hospital entry and exit points to help patients and visitors navigate their way around.\\n\\n__•\\tDigital Check-in:__ Digital check-in kiosks speed up the check-in process and minimise queues. This solution also reduces the need for staff to assist with patient check-in.\\n\\n__•\\tReduce perceived waiting times:__ Digital signage placed at the waiting areas can screen videos, display informative messages, and offer real-time updates of the number of patients in the queue. These interventions reduce perceived waiting times and increase satisfaction. \\n\\n__•\\tReduce anxiety:__ Digital signage for hospitals can offer calming videos and visuals to ease anxiety and create a serene atmosphere, especially at operating theatre waiting areas.\\n\\n__•\\tPersonalized Care:__ Bedside touch-screen tablets can display real-time information about current course of treatment, health progress and other useful health tips. These tablets can also feature meal menu options and facilitate meal ordering.\\n\\nThe patients at the <a href=\\"https://www.singhealth.com.sg/news/tomorrows-medicine/more-than-a-call-button-for-some-patients-in-sgh-as-singhealth-pilots-a-new-mycare-app\\" rel=\\"nofollow\\" target=\\"_blank\\">Singapore General hospital</a> have access to iPads by their bedside with an app installed to see their daily schedules, medical test results, medications etc. This increases patient engagement and streamlines hospital operations\\n\\n__•\\tInteractive Educational Content:__ Interactive digital screens at hospitals can display educational content to inform patients and visitors about the symptoms, prevention and management of common illnesses.\\n\\n__•\\tTouchless Payment Options:__ Self-checkout kiosks with various payment options at the hospital pharmacy promote a seamless billing process and reduces queues. \\n\\n## Scala Modernises Hospitals\\n\\nScala played an integral role in modernising the [Pantai Hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Hospital Digital Signage Casestudy\\"). The hospital underwent a major renovation which included giving a modern, futuristic look to a new 12-storey building, and accommodating the growth in patients and hospital personnel.\\n\\nScala strategically placed 45 digital displays throughout six different zones in the new wing and introduced a digital wayfinding and interactive directory video wall.\\n\\nScala provides effective and reliable hospital digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. Find out more about Scala healthcare solutions [here](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","sg":"## Healthcare Landscape in Southeast Asia\\n\\nSoutheast Asia (SEA) is one of the fastest growing markets in the world. The SEA healthcare industry is well poised for growth as demand for quality healthcare in SEA increases and countries rapidly jump on the health tech bandwagon.\\n\\nHealthcare spending in Southeast Asia is forecasted to increase to <a href=\\"https://www.bangkokpost.com/business/1981063/southeast-asias-digital-health-future\\" rel=\\"nofollow\\" target=\\"_blank\\">US$740 billion</a> by 2025, compared to $420 billion in 2017. Meanwhile, healthcare spending in the ASEAN 6 (Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam) has already outpaced the growth of many countries.\\n\\nToday, the delivery and innovation of healthcare solutions are guided by consumer needs. Hospitals are investing heavily in innovative solutions to enhance the patient experience. A 2019 survey reported that Thailand spends 6.5% of its GDP on public healthcare and has the sixth best healthcare system</a> in the world. In Malaysia and Vietnam, hospitals are driving a shift towards digital healthcare delivery, spending 4.2% & 7.1% of GDP, respectively, on their healthcare systems. \\n\\n## COVID-19 Impact on Healthcare Systems\\n\\nThe pandemic has been a strong inflection point, giving hospitals the opportunity to re-think how they engage with patients. It has brought about a massive growth spurt in digital adoption. Many digital health technologies have emerged, and today, as many as three-quarters of all hospital outpatient appointments take place virtually. \\n\\n<a href=\\"https://www.edb.gov.sg/en/business-insights/insights/the-healthtech-boom-in-southeast-asia-big-strides-and-new-opportunities-for-healthcare.html\\" rel=\\"nofollow\\" target=\\"_blank\\">According to Mr. Zubin J Daruwalla</a> (Health Industries Leader of PWC Singapore), “COVID-19 has most certainly imposed what was a long time coming.” The pandemic has accelerated the arrival of what Mr Daruvalla terms the “New Health Economy”. \\n\\nThe increasing fear of hospital-borne infections and heightened need to follow safety guidelines have pushed hospitals to reduce patient waiting times and facilitate faster queues. Hospitals have also leveraged digital technologies to elevate the experience for patients and visitors.\\n\\n## Rise of Digital Health \\n\\nDigital health trends like IoT devices, telemedicine and <a href=\\"https://www.x2omedia.com/en/company/news/x2o-media-and-transmedics-announce-successful-deployment-of-x2o-collaboration-room/\\" rel=\\"nofollow\\" target=\\"_blank\\">virtual reality surgical training</a> have taken the world by storm. Recently, the Thai government built the BKK HI Care platform, a telemedicine platform to remotely monitor COVID-19 patients. The system keeps a record of patient’s food intake, temperature and prescriptions. This information is easily accessible to nurses and doctors via mobile phones. Today, 285 healthcare facilities in Thailand are monitoring 9,000 patients in an efficient and safe digital manner. \\n\\nIn addition, hospital digital signage is gaining traction in helping to improve operation efficiency and creating a seamless experience for patients, visitors and employees.\\n\\nHere are several ways in which digital signage for hospitals can help to enhance the patient, visitor and employee experience.\\n\\n__•\\tDigital Wayfinding:__ A first time patient or a visitor tends to get confused in the maze-like design of hospitals. <a href=\\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908200/\\" rel=\\"nofollow\\" target=\\"_blank\\">Navigational issues in hospitals cause stress and anxiety for the patients/visitors</a>. This may also cause lower productivity of the staff members who are continuously asked for directions. \\n\\nDigital signage at hospitals with touchscreen capabilities are deployed at crucial hospital entry and exit points to help patients and visitors navigate their way around.\\n\\n__•\\tDigital Check-in:__ Digital check-in kiosks speed up the check-in process and minimise queues. This solution also reduces the need for staff to assist with patient check-in.\\n\\n__•\\tReduce perceived waiting times:__ Digital signage placed at the waiting areas can screen videos, display informative messages, and offer real-time updates of the number of patients in the queue. These interventions reduce perceived waiting times and increase satisfaction. \\n\\n__•\\tReduce anxiety:__ Digital signage for hospitals can offer calming videos and visuals to ease anxiety and create a serene atmosphere, especially at operating theatre waiting areas.\\n\\n__•\\tPersonalized Care:__ Bedside touch-screen tablets can display real-time information about current course of treatment, health progress and other useful health tips. These tablets can also feature meal menu options and facilitate meal ordering.\\n\\nThe patients at the <a href=\\"https://www.singhealth.com.sg/news/tomorrows-medicine/more-than-a-call-button-for-some-patients-in-sgh-as-singhealth-pilots-a-new-mycare-app\\" rel=\\"nofollow\\" target=\\"_blank\\">Singapore General hospital</a> have access to iPads by their bedside with an app installed to see their daily schedules, medical test results, medications etc. This increases patient engagement and streamlines hospital operations\\n\\n__•\\tInteractive Educational Content:__ Interactive digital screens at hospitals can display educational content to inform patients and visitors about the symptoms, prevention and management of common illnesses.\\n\\n__•\\tTouchless Payment Options:__ Self-checkout kiosks with various payment options at the hospital pharmacy promote a seamless billing process and reduces queues. \\n\\n## Scala Modernises Hospitals\\n\\nScala played an integral role in modernising the [Pantai Hospital in Kuala Lumpur](https://www.scala.com/sg/casestudies/pantai-hospital-kuala-lumpur-modernises-with-digital-signage/ \\"Hospital Digital Signage Casestudy\\"). The hospital underwent a major renovation which included giving a modern, futuristic look to a new 12-storey building, and accommodating the growth in patients and hospital personnel.\\n\\nScala strategically placed 45 digital displays throughout six different zones in the new wing and introduced a digital wayfinding and interactive directory video wall.\\n\\nScala provides effective and reliable hospital digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. Find out more about Scala healthcare solutions [here](https://www.scala.com/sg/industries/healthcare/ \\"Healthcare Digital Signage\\").\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3CSxwRssE0eihSbpYb9TGX"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to Us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6C0ogC63WS24RB5SDHiPmV","type":"Entry","createdAt":"2021-08-18T08:55:51.288Z","updatedAt":"2021-08-18T08:55:51.288Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"Enhancing the Drive-thru Experience with Digital Signage","en-US":"Enhancing the Drive-thru Experience with Digital Signage"},"slug":{"au":"enhancing-the-drive-thru-experience-with-digital-signage","en-US":"enhancing-the-drive-thru-experience-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"qu7cI6LWIi3AsQLAWIJjs"}}},"startDate":{"en-US":"2021-08-18T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"## Drive Thru Pulling Ahead for QSRs in Australia and New Zealand\\n\\nThe drive-thru lane has reigned in quick service for 70 years and remains an unwavering access point to convenient food, contributing <a href=\\"https://foodtruckempire.com/news/drive-thru-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">60%–70%</a> sales for some QSRs before the pandemic hit. Fast food drive thrus generated a revenue of $8.3 billion in March 2020, an increase of $300 million as compared to 2019. \\n\\nThe Australian QSR industry is no exception. Currently, there are 50,000 fast food outlets in Australia with a market size of $20 billion. \\n\\nNew Zealand’s QSR industry has also grown significantly over the past few years. QSRs represent 30.1% of the food industry. Over the next 5 years, revenue from takeaways is forecasted to reach a CAGR of 1.7%. \\n\\nThe COVID-19 pandemic accelerated the need for QSRs to digitalise and adapt to the new normal. With the imposition of dine-in restrictions, drive thrus have     played a critical role in helping QSRs maintain their mark with customers, and contributed to 90% of the sales revenue. In April - June 2020, drive-thru visits increased by 26%, representing 42% of all restaurant visits. \\n\\nToday, the drive-thru lane is undergoing a digital upheaval, a complete evolution that is rethinking the customer experience, while driving operational efficiencies. An increasing number of QSRs are leveraging digital signage in the drive thru to engage and interact with their customers.\\n\\n## Top QSRs Turn to the Drive Thru\\n\\nThere is a reason why drive thru has performed so well over the last year; innovative QSRs have completely reimagined the drive-thru experience in response to the pandemic, so that customers can purchase conveniently, efficiently, and above all, safely.\\n\\nThe <a href=\\"https://global.kfc.com/press-releases/world-first-drive-thru-only-kfc-opens-its-boom-gates-in-newcastle\\" rel=\\"nofollow\\" target=\\"_blank\\">World’s first “Drive Thru Only”</a> opened in Newcastle to serve hungry Australians with 68 million online orders made each year. Customers could order through a KFC app or website and pick up their order at the drive-thru window. With a total of 5 lanes, 2 lanes were dedicated to traditional order options, while the other 3 were order pickup lanes. The QSR sought to offer a seamless customer experience through this investment in innovation. \\n\\nTaco Bell also launched a new store concept: <a href=\\"https://www.convenience.org/Media/Daily/2020/Aug/24/4-Taco-Bell-Launches-Go-Mobile-Stores-2021_Tech\\" rel=\\"nofollow\\" target=\\"_blank\\">Taco Bell Go Mobile</a>. Aimed at enhancing the digital and drive-thru experiences, the effort will give stores      two drive-thru lanes—a traditional lane, and a priority, pick-up lane with rapid service for customers who order via the Taco Bell app. Taco Bell Go Mobile will offer contactless curbside pick-up and tablet ordering service.\\n\\n<a href=\\"https://www.qsrmagazine.com/drive-thru/burger-king-owner-modernize-10000-drive-thrus\\" rel=\\"nofollow\\" target=\\"_blank\\">Burger King</a> is also modernizing the customer experience for 10,000 of its drive-thrus, including installation of 40,000 screens. \\n\\nIt is clear these top players are focused on their digital strategies, as they tie loyalty and digital signage together with new, innovative services.\\n\\n## Why Digital Signage is the Core Tech for Drive Thru\\n\\n[Restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Restaurant digital signage\\") has modernized the way restaurants communicate and advertise with their customers. Today, restaurant digital signage is being used to improve visibility and enhance the customer experience.\\n\\n__●\\tImprove Efficiency:__ Easy to read and visually captivating digital menu boards prompt quicker customer buying decisions and speed up the ordering process. The margin for errors and delays are minimized, and this contributes to an efficient service system. \\n\\nEnd-to-end drive-thru service averages 4 minutes 15 seconds, and restaurants are trying to shave off further time to make service even faster and more effective. \\n\\n__●\\tIncreased Sales:__ A recent report showed that drive      thrus contribute to 70% of total sales.  Digital menu boards placed at the start of the drive thru can display the latest offers, high-     margin items and combos to upsell and cross-sell. Artificial intelligence and digital sensors can even be embedded for personalized menus to be featured for targeted personas.\\n\\n__●\\tUpdate Menus Easily:__ Digital menu boards can easily be updated to showcase new items and arouse interest. Day     parting makes menus easier to read by displaying items that can be ordered at the time, whether breakfast, lunch or dinner menus.\\n\\n__●\\tElevate Customer Experience:__ Personalized welcome and thank you messages can be implemented on drive-thru digital signs to create a pleasant, welcoming vibe and elevate the customer experience. Self-service kiosks that offer contactless payment serve as a means for faster and safe checkout for customers.\\n\\nVivid images and videos create a more engaging, decisive experience. Infotainment can also be featured to enhance the overall ordering experience and boost engagement.\\n\\n## Enhance the Drive-thru with Scala’s solutions\\n\\nAustralian and New Zealand QSRs are capitalizing on digital signage at drive thrus to improve customer satisfaction, increase staff productivity, expedite delivery orders and drive revenue. This trend is expected to surge in the new normal.\\n\\n[Scala’s QSR digital signage solutions](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR digital signage solutions\\") help QSRs build their bottom line with digital guest personalization, insights and suggestive selling. Many global QSR brands have deployed Scala’s solutions to enhance the drive-thru experience. Find out more [here](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR Digital Signage\\") and kickstart your marketing transformation for your QSR business today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"## Drive Thru Pulling Ahead for QSRs in Australia and New Zealand\\n\\nThe drive-thru lane has reigned in quick service for 70 years and remains an unwavering access point to convenient food, contributing <a href=\\"https://foodtruckempire.com/news/drive-thru-statistics/\\" rel=\\"nofollow\\" target=\\"_blank\\">60%–70%</a> sales for some QSRs before the pandemic hit. Fast food drive thrus generated a revenue of $8.3 billion in March 2020, an increase of $300 million as compared to 2019. \\n\\nThe Australian QSR industry is no exception. Currently, there are 50,000 fast food outlets in Australia with a market size of $20 billion. \\n\\nNew Zealand’s QSR industry has also grown significantly over the past few years. QSRs represent 30.1% of the food industry. Over the next 5 years, revenue from takeaways is forecasted to reach a CAGR of 1.7%. \\n\\nThe COVID-19 pandemic accelerated the need for QSRs to digitalise and adapt to the new normal. With the imposition of dine-in restrictions, drive thrus have     played a critical role in helping QSRs maintain their mark with customers, and contributed to 90% of the sales revenue. In April - June 2020, drive-thru visits increased by 26%, representing 42% of all restaurant visits. \\n\\nToday, the drive-thru lane is undergoing a digital upheaval, a complete evolution that is rethinking the customer experience, while driving operational efficiencies. An increasing number of QSRs are leveraging digital signage in the drive thru to engage and interact with their customers.\\n\\n## Top QSRs Turn to the Drive Thru\\n\\nThere is a reason why drive thru has performed so well over the last year; innovative QSRs have completely reimagined the drive-thru experience in response to the pandemic, so that customers can purchase conveniently, efficiently, and above all, safely.\\n\\nThe <a href=\\"https://global.kfc.com/press-releases/world-first-drive-thru-only-kfc-opens-its-boom-gates-in-newcastle\\" rel=\\"nofollow\\" target=\\"_blank\\">World’s first “Drive Thru Only”</a> opened in Newcastle to serve hungry Australians with 68 million online orders made each year. Customers could order through a KFC app or website and pick up their order at the drive-thru window. With a total of 5 lanes, 2 lanes were dedicated to traditional order options, while the other 3 were order pickup lanes. The QSR sought to offer a seamless customer experience through this investment in innovation. \\n\\nTaco Bell also launched a new store concept: <a href=\\"https://www.convenience.org/Media/Daily/2020/Aug/24/4-Taco-Bell-Launches-Go-Mobile-Stores-2021_Tech\\" rel=\\"nofollow\\" target=\\"_blank\\">Taco Bell Go Mobile</a>. Aimed at enhancing the digital and drive-thru experiences, the effort will give stores      two drive-thru lanes—a traditional lane, and a priority, pick-up lane with rapid service for customers who order via the Taco Bell app. Taco Bell Go Mobile will offer contactless curbside pick-up and tablet ordering service.\\n\\n<a href=\\"https://www.qsrmagazine.com/drive-thru/burger-king-owner-modernize-10000-drive-thrus\\" rel=\\"nofollow\\" target=\\"_blank\\">Burger King</a> is also modernizing the customer experience for 10,000 of its drive-thrus, including installation of 40,000 screens. \\n\\nIt is clear these top players are focused on their digital strategies, as they tie loyalty and digital signage together with new, innovative services.\\n\\n## Why Digital Signage is the Core Tech for Drive Thru\\n\\n[Restaurant digital signage](https://www.scala.com/au/industries/quick-service-restaurants/ \\"Restaurant digital signage\\") has modernized the way restaurants communicate and advertise with their customers. Today, restaurant digital signage is being used to improve visibility and enhance the customer experience.\\n\\n__●\\tImprove Efficiency:__ Easy to read and visually captivating digital menu boards prompt quicker customer buying decisions and speed up the ordering process. The margin for errors and delays are minimized, and this contributes to an efficient service system. \\n\\nEnd-to-end drive-thru service averages 4 minutes 15 seconds, and restaurants are trying to shave off further time to make service even faster and more effective. \\n\\n__●\\tIncreased Sales:__ A recent report showed that drive      thrus contribute to 70% of total sales.  Digital menu boards placed at the start of the drive thru can display the latest offers, high-     margin items and combos to upsell and cross-sell. Artificial intelligence and digital sensors can even be embedded for personalized menus to be featured for targeted personas.\\n\\n__●\\tUpdate Menus Easily:__ Digital menu boards can easily be updated to showcase new items and arouse interest. Day     parting makes menus easier to read by displaying items that can be ordered at the time, whether breakfast, lunch or dinner menus.\\n\\n__●\\tElevate Customer Experience:__ Personalized welcome and thank you messages can be implemented on drive-thru digital signs to create a pleasant, welcoming vibe and elevate the customer experience. Self-service kiosks that offer contactless payment serve as a means for faster and safe checkout for customers.\\n\\nVivid images and videos create a more engaging, decisive experience. Infotainment can also be featured to enhance the overall ordering experience and boost engagement.\\n\\n## Enhance the Drive-thru with Scala’s solutions\\n\\nAustralian and New Zealand QSRs are capitalizing on digital signage at drive thrus to improve customer satisfaction, increase staff productivity, expedite delivery orders and drive revenue. This trend is expected to surge in the new normal.\\n\\n[Scala’s QSR digital signage solutions](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR digital signage solutions\\") help QSRs build their bottom line with digital guest personalization, insights and suggestive selling. Many global QSR brands have deployed Scala’s solutions to enhance the drive-thru experience. Find out more [here](https://www.scala.com/au/industries/quick-service-restaurants/ \\"QSR Digital Signage\\") and kickstart your marketing transformation for your QSR business today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.instagram.com/scala.apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">Instagram</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1nkHOg8CgICILL5ql4CQCZ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"kIeGMzNskAuvakGFgXdqT","type":"Entry","createdAt":"2020-01-14T10:28:33.125Z","updatedAt":"2021-08-16T02:34:19.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Partners with Global Semiconductor Display Industry Leader BOE for Full Line of LCD Displays"},"slug":{"en-US":"stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays"},"localisation":{"au":true,"en-US":true,"in":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"79pRGusA2dkI09rvXzb2zF"}}},"startDate":{"en-US":"2020-01-14T08:00+01:00"},"type":{"en-US":"News"},"description":{"au":"DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base. \\n\\nVia an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use.  STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the [retail](https://www.scala.com/au/industries/retail/), [quick-service restaurant](https://www.scala.com/au/industries/quick-service-restaurants/), [transportation](https://www.scala.com/au/industries/transportation/), [finance](https://www.scala.com/au/industries/finance/) and hospitality sectors. \\n\\n“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.” \\n\\n“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE. \\n\\nLearn more about STRATACACHE’s marketing technology solutions at [www.stratacache.com](https://www.stratacache.com).\\nLearn more about BOE at [www.boe.com](https://www.boe.com).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://https://www.facebook.com/STRATACACHE/).\\n\\n__Media Contacts:__\\nSingapore: \\n  STRATACACHE APAC HQ, Esther Chew, [echew@stratacache.com](mailto:echew@stratacache.com)\\nJapan: \\n  SCALA K.K., Yasuhiro Wakamatsu, [hiro.wakamatsu@scala.com](mailto:hiro.wakamatsu@scala.com), +81-3-6417-9645\\n","en-US":"DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base. \\n\\nVia an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use.  STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the retail, quick-service restaurant, transportation, finance and hospitality sectors. \\n\\n“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.” \\n\\n“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE. \\n\\nLearn more about STRATACACHE’s marketing technology solutions at [www.stratacache.com](https://www.stratacache.com).\\nLearn more about BOE at [www.boe.com](https://www.boe.com).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://https://www.facebook.com/STRATACACHE/).\\n\\n__Media Contacts:__\\nSingapore: \\n  STRATACACHE APAC HQ, Esther Chew, [echew@stratacache.com](mailto:echew@stratacache.com)\\nJapan: \\n  SCALA K.K., Yasuhiro Wakamatsu, [hiro.wakamatsu@scala.com](mailto:hiro.wakamatsu@scala.com), +81-3-6417-9645\\n","in":"DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base. \\n\\nVia an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use.  STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the [retail](https://www.scala.com/in/industries/retail/), [quick-service restaurant](https://www.scala.com/in/industries/quick-service-restaurants/), [transportation](https://www.scala.com/in/industries/transportation/), [finance](https://www.scala.com/in/industries/finance/) and hospitality sectors. \\n\\n“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.” \\n\\n“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE. \\n\\nLearn more about STRATACACHE’s marketing technology solutions at [www.stratacache.com](https://www.stratacache.com).\\nLearn more about BOE at [www.boe.com](https://www.boe.com).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://https://www.facebook.com/STRATACACHE/).\\n\\n__Media Contacts:__\\nSingapore: \\n  STRATACACHE APAC HQ, Esther Chew, [echew@stratacache.com](mailto:echew@stratacache.com)\\nJapan: \\n  SCALA K.K., Yasuhiro Wakamatsu, [hiro.wakamatsu@scala.com](mailto:hiro.wakamatsu@scala.com), +81-3-6417-9645\\n","sg":"DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base. \\n\\nVia an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use.  STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the [retail](https://www.scala.com/sg/industries/retail/), [quick-service restaurant](https://www.scala.com/sg/industries/quick-service-restaurants/), [transportation](https://www.scala.com/sg/industries/transportation/), [finance](https://www.scala.com/sg/industries/finance/) and hospitality sectors. \\n\\n“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.” \\n\\n“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE. \\n\\nLearn more about STRATACACHE’s marketing technology solutions at [www.stratacache.com](https://www.stratacache.com).\\nLearn more about BOE at [www.boe.com](https://www.boe.com).\\n\\n__About STRATACACHE__\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com), on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [Facebook](https://https://www.facebook.com/STRATACACHE/).\\n\\n__Media Contacts:__\\nSingapore: \\n  STRATACACHE APAC HQ, Esther Chew, [echew@stratacache.com](mailto:echew@stratacache.com)\\nJapan: \\n  SCALA K.K., Yasuhiro Wakamatsu, [hiro.wakamatsu@scala.com](mailto:hiro.wakamatsu@scala.com), +81-3-6417-9645\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4EV2crzeHEpMmUORyXvRBu"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4nqYswtRiYkH3zYOuL7bq3","type":"Entry","createdAt":"2021-08-13T10:27:20.164Z","updatedAt":"2021-08-13T11:03:37.192Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Faster Lines, Higher Margins: Digital Signage for QSR","sg":"Faster Lines, Higher Margins: Digital Signage for QSR"},"slug":{"en-US":"faster-lines-higher-margins-digital-signage-for-qsr","sg":"faster-lines-higher-margins-digital-signage-for-qsr"},"localisation":{"au":false,"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"kCgW6OaZPLGkPLaupQoAp"}}},"startDate":{"en-US":"2021-08-13T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"## QSR landscape in South-east Asia positions for growth\\n\\nThe Quick Service Restaurants (QSR) industry is one of the fastest growing industries in South-east Asia. In particular, the SEA6 countries - Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, are important consumer markets and represent a large market for global chains like McDonalds, Subway, Pizza Hut, Burger King, as well as domestic brands such as Jollibee and Lotteria.\\n\\nThese developed and developing countries are composed of a large and growing aspirational middle class that drives consumption growth. \\n\\n## SEA 6 Key Growth Factors\\n\\nThe middle class drives growth for a few main reasons. Namely: \\n\\n•\\tRising incomes\\n•\\tYoung populations\\n•\\tUrbanization\\n•\\tInfluence of Western lifestyles\\n\\nThese influences are projected to generate consistent growth for QSRs. The Asia Pacific fast food market is estimated to reach <a href=\\"https://www.envisioninteligence.com/industry-report/asia-pacific-fast-food-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$480.9</a> billion by 2027 at a CAGR of 4.7% from $365 billion in 2021. Philippines and Vietnam are projected to register the highest growth in food service at <a href=\\"https://qsrmedia.asia/research/in-focus/foodservice-in-southeast-asia-forecasted-grow-72-in-2020\\" rel=\\"nofollow\\" target=\\"_blank\\">11.2% and 7.8%</a> respectively, followed by Indonesia at 7%.\\n\\n## Impact of COVID-19\\n\\nThe unforeseen COVID-19 pandemic has led to a decline in QSR sales across South-east Asia, driven mainly by safety concerns and a decrease in household incomes. In addition, easy access to online ordering added to the reduced numbers. In Singapore, dine out meals dropped from 27% pre lockdown to 14%  post lockdown. In Thailand, it decreased from 30% to 21%.\\n\\nThe pandemic turbocharged a shift to the digital economy. QSRs in South-east Asia swiftly embraced the new normal and accelerated digitalisation to meet the evolving needs of consumers. In fact, 40% of the QSR operators added technology solutions to their business; they also perfected takeaways and delivery services to keep revenues soaring. \\n\\nQSRs have seen some relief in their sales 18 months into the pandemic. Malaysia and Thailand have seen a bounce back of 85% of pre-Covid revenue. With the situation slowly returning to normalcy, QSRs are taking every measure to give customers a frictionless ordering and dining experience. They are leveraging digital signage to achieve this aim.\\n\\nIn Singapore, <a href=\\"https://www.thedrum.com/news/2020/09/04/how-burger-king-singapore-has-increased-its-market-share-despite-coronavirus\\" rel=\\"nofollow\\" target=\\"_blank\\">Burger King</a> has opened three more stores amidst the pandemic. With customers coming back to the restaurants, the chain is inculcating contactless procedures and digital restaurant menus to increase footfall.\\n\\n## Digital Menu Boards Put the “Quick” in QSRs\\n\\nIntegrating digital restaurant menus has brought unprecedented opportunities for QSR owners. Apart from capturing customer attention, they deliver the “quick” in QSR.\\n\\n[Digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. \\n\\nHere are some factors, which make digital signage for QSRs a necessity today.\\n\\n### 1. Enhance customer experience\\nDigital restaurant menus bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. \\n\\nNutritional information and calorie count for each menu item can be displayed, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals and strategically placed outside the restaurant help to capture more attention and increase footfall than traditional menus.\\n\\nIn fact, reports have shown that digital signage contributes to 3%-5% average sales lift. Digital menu boards can also feature infotainment to further elevate the customer experience.\\n\\n### 2. Smart Digital Promotion\\nDigital restaurant menus present an excellent upsell opportunity as they can be used to display high margin food items to boost revenue. \\n\\nBased on orders entered in a POS system, the digital screens can display complimentary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\nA recent article quoted that <a href=\\"https://modernrestaurantmanagement.com/digital-signage-key-to-modern-restaurant-transformation/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a> of customers find digital menus influential for purchase of the products.\\n\\n### 3. Queue Management \\nSelf-service kiosks help to facilitate ordering and minimise the need for staff assistance. The built-in touchless payment options eliminate long queues and reduces customer’s perceived wait time while improving customer experience. A recent report revealed that <a href=\\"https://www.pymnts.com/restaurant-innovation/2021/deep-dive-how-the-pandemic-is-driving-opportunities-in-qsr-ordering-payments-and-rewards-programs/\\" rel=\\"nofollow\\" target=\\"_blank\\">71%</a> of customers prefer kiosks to traditional payment methods.\\n\\n### 4. Smart Outdoor Menu Boards\\nEntice customers to enter the restaurant through an appealing outdoor digital menu board. Smart digital boards that feature different menus at different times of the day can be capitalised to induce demand in customers passing by. With <a href=\\"https://modernrestaurantmanagement.com/digital-signage-key-to-modern-restaurant-transformation/\\" rel=\\"nofollow\\" target=\\"_blank\\">52%</a> of customers recalling content on digital displays, eye-catching digital menu boards are the way to go.\\n\\n### 5. Improve collection process\\nLarge digital displays situated near the collection point can help to improve the collection process by tracking the orders that are in the queue and alerting customers when their order is ready.\\n\\n### 6. Customer Safety\\nWith the ongoing pandemic, digital restaurant menus embedded with QR codes have replaced the use of traditional paper menus. Customers can easily view the touchless menu on their phone devices by scanning the QR code. \\n\\n## Explore Digital Menu Board Solutions\\n\\nQSR digital signage has brought a complete makeover to the QSR industry. The seamless ordering process and unparalleled customer experience that it brings help QSRs to increase footfall and drive revenue.\\n\\n[Global QSR brands](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"QSR Digital Signage Case-study\\") have leveraged Scala’s digital signage solutions to boost their business. Find out more about Scala [here](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n","sg":"## QSR landscape in South-east Asia positions for growth\\n\\nThe Quick Service Restaurants (QSR) industry is one of the fastest growing industries in South-east Asia. In particular, the SEA6 countries - Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, are important consumer markets and represent a large market for global chains like McDonalds, Subway, Pizza Hut, Burger King, as well as domestic brands such as Jollibee and Lotteria.\\n\\nThese developed and developing countries are composed of a large and growing aspirational middle class that drives consumption growth. \\n\\n## SEA 6 Key Growth Factors\\n\\nThe middle class drives growth for a few main reasons. Namely: \\n\\n•\\tRising incomes\\n•\\tYoung populations\\n•\\tUrbanization\\n•\\tInfluence of Western lifestyles\\n\\nThese influences are projected to generate consistent growth for QSRs. The Asia Pacific fast food market is estimated to reach <a href=\\"https://www.envisioninteligence.com/industry-report/asia-pacific-fast-food-market/\\" rel=\\"nofollow\\" target=\\"_blank\\">$480.9</a> billion by 2027 at a CAGR of 4.7% from $365 billion in 2021. Philippines and Vietnam are projected to register the highest growth in food service at <a href=\\"https://qsrmedia.asia/research/in-focus/foodservice-in-southeast-asia-forecasted-grow-72-in-2020\\" rel=\\"nofollow\\" target=\\"_blank\\">11.2% and 7.8%</a> respectively, followed by Indonesia at 7%.\\n\\n## Impact of COVID-19\\n\\nThe unforeseen COVID-19 pandemic has led to a decline in QSR sales across South-east Asia, driven mainly by safety concerns and a decrease in household incomes. In addition, easy access to online ordering added to the reduced numbers. In Singapore, dine out meals dropped from 27% pre lockdown to 14%  post lockdown. In Thailand, it decreased from 30% to 21%.\\n\\nThe pandemic turbocharged a shift to the digital economy. QSRs in South-east Asia swiftly embraced the new normal and accelerated digitalisation to meet the evolving needs of consumers. In fact, 40% of the QSR operators added technology solutions to their business; they also perfected takeaways and delivery services to keep revenues soaring. \\n\\nQSRs have seen some relief in their sales 18 months into the pandemic. Malaysia and Thailand have seen a bounce back of 85% of pre-Covid revenue. With the situation slowly returning to normalcy, QSRs are taking every measure to give customers a frictionless ordering and dining experience. They are leveraging digital signage to achieve this aim.\\n\\nIn Singapore, <a href=\\"https://www.thedrum.com/news/2020/09/04/how-burger-king-singapore-has-increased-its-market-share-despite-coronavirus\\" rel=\\"nofollow\\" target=\\"_blank\\">Burger King</a> has opened three more stores amidst the pandemic. With customers coming back to the restaurants, the chain is inculcating contactless procedures and digital restaurant menus to increase footfall.\\n\\n## Digital Menu Boards Put the “Quick” in QSRs\\n\\nIntegrating digital restaurant menus has brought unprecedented opportunities for QSR owners. Apart from capturing customer attention, they deliver the “quick” in QSR.\\n\\n[Digital menu boards](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"Digital Menu Boards\\") can bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. \\n\\nHere are some factors, which make digital signage for QSRs a necessity today.\\n\\n### 1. Enhance customer experience\\nDigital restaurant menus bring restaurant menus to life with videos and animations and is the perfect solution to improve the ordering experience. \\n\\nNutritional information and calorie count for each menu item can be displayed, providing value-added information to diners. Digital menu boards featuring mouth-watering visuals and strategically placed outside the restaurant help to capture more attention and increase footfall than traditional menus.\\n\\nIn fact, reports have shown that digital signage contributes to 3%-5% average sales lift. Digital menu boards can also feature infotainment to further elevate the customer experience.\\n\\n### 2. Smart Digital Promotion\\nDigital restaurant menus present an excellent upsell opportunity as they can be used to display high margin food items to boost revenue. \\n\\nBased on orders entered in a POS system, the digital screens can display complimentary items. It is an excellent tool for restaurants that offer combos and menu add-ons like sides, drinks, and desserts. \\n\\nA recent article quoted that <a href=\\"https://modernrestaurantmanagement.com/digital-signage-key-to-modern-restaurant-transformation/\\" rel=\\"nofollow\\" target=\\"_blank\\">29.5%</a> of customers find digital menus influential for purchase of the products.\\n\\n### 3. Queue Management \\nSelf-service kiosks help to facilitate ordering and minimise the need for staff assistance. The built-in touchless payment options eliminate long queues and reduces customer’s perceived wait time while improving customer experience. A recent report revealed that <a href=\\"https://www.pymnts.com/restaurant-innovation/2021/deep-dive-how-the-pandemic-is-driving-opportunities-in-qsr-ordering-payments-and-rewards-programs/\\" rel=\\"nofollow\\" target=\\"_blank\\">71%</a> of customers prefer kiosks to traditional payment methods.\\n\\n### 4. Smart Outdoor Menu Boards\\nEntice customers to enter the restaurant through an appealing outdoor digital menu board. Smart digital boards that feature different menus at different times of the day can be capitalised to induce demand in customers passing by. With <a href=\\"https://modernrestaurantmanagement.com/digital-signage-key-to-modern-restaurant-transformation/\\" rel=\\"nofollow\\" target=\\"_blank\\">52%</a> of customers recalling content on digital displays, eye-catching digital menu boards are the way to go.\\n\\n### 5. Improve collection process\\nLarge digital displays situated near the collection point can help to improve the collection process by tracking the orders that are in the queue and alerting customers when their order is ready.\\n\\n### 6. Customer Safety\\nWith the ongoing pandemic, digital restaurant menus embedded with QR codes have replaced the use of traditional paper menus. Customers can easily view the touchless menu on their phone devices by scanning the QR code. \\n\\n## Explore Digital Menu Board Solutions\\n\\nQSR digital signage has brought a complete makeover to the QSR industry. The seamless ordering process and unparalleled customer experience that it brings help QSRs to increase footfall and drive revenue.\\n\\n[Global QSR brands](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/ \\"QSR Digital Signage Case-study\\") have leveraged Scala’s digital signage solutions to boost their business. Find out more about Scala [here](https://www.scala.com/sg/industries/quick-service-restaurants/ \\"QSR Digital Signage\\"). \\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2TmlWBKtjVjIkSIgbR904Q"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"dVR53nbXu7ro0Bj7WQPNF","type":"Entry","createdAt":"2021-08-09T13:29:05.404Z","updatedAt":"2021-08-09T13:29:05.404Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage: The Future of Retail - Vlog"},"slug":{"en-US":"digital-signage-the-future-of-retail-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5zazw5jUEHMv9gkpA29pLi"}}},"startDate":{"en-US":"2021-08-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"au":"Asia-Pacific is leading the retail industry, generating about three-quarters of global growth.  Despite the pandemic, the Asia-Pacific retail industry continues to maintain its momentum, demonstrating the long-term value of this market while brands have also led the way in numerous customer experience trends.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xl50027bkJQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Digital signage merges in-store with digital retail experience. It’s “phygital”.\\n\\nThe pandemic has accelerated the adoption of digital technology in the [retail industry](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\") by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.\\n\\nStatistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase. \\n\\nDigital signage constructs a unique, “phygital” environment, meaning it     brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience.  Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities. \\n\\n[Scala](https://www.scala.com/au/ \\"Scala\\") offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s [retail digital signage solutions](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage Solutions\\") help retailers extend online experience to physical store locations by using personalization, automation and insights. \\n\\nWatch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"Asia-Pacific is leading the retail industry, generating about three-quarters of global growth.  Despite the pandemic, the Asia-Pacific retail industry continues to maintain its momentum, demonstrating the long-term value of this market while brands have also led the way in numerous customer experience trends.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xl50027bkJQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Digital signage merges in-store with digital retail experience. It’s “phygital”.\\n\\nThe pandemic has accelerated the adoption of digital technology in the [retail industry](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.\\n\\nStatistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase. \\n\\nDigital signage constructs a unique, “phygital” environment, meaning it     brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience.  Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities. \\n\\n[Scala](https://www.scala.com/sg/ \\"Scala\\") offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s [retail digital signage solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") help retailers extend online experience to physical store locations by using personalization, automation and insights. \\n\\nWatch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"Asia-Pacific is leading the retail industry, generating about three-quarters of global growth.  Despite the pandemic, the Asia-Pacific retail industry continues to maintain its momentum, demonstrating the long-term value of this market while brands have also led the way in numerous customer experience trends.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xl50027bkJQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Digital signage merges in-store with digital retail experience. It’s “phygital”.\\n\\nThe pandemic has accelerated the adoption of digital technology in the [retail industry](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.\\n\\nStatistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase. \\n\\nDigital signage constructs a unique, “phygital” environment, meaning it     brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience.  Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities. \\n\\n[Scala](https://www.scala.com/in/ \\"Scala\\") offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s [retail digital signage solutions](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\") help retailers extend online experience to physical store locations by using personalization, automation and insights. \\n\\nWatch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"Asia-Pacific is leading the retail industry, generating about three-quarters of global growth.  Despite the pandemic, the Asia-Pacific retail industry continues to maintain its momentum, demonstrating the long-term value of this market while brands have also led the way in numerous customer experience trends.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xl50027bkJQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Digital signage merges in-store with digital retail experience. It’s “phygital”.\\n\\nThe pandemic has accelerated the adoption of digital technology in the [retail industry](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage\\") by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.\\n\\nStatistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase. \\n\\nDigital signage constructs a unique, “phygital” environment, meaning it     brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience.  Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities. \\n\\n[Scala](https://www.scala.com/jp/ \\"Scala\\") offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s [retail digital signage solutions](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage Solutions\\") help retailers extend online experience to physical store locations by using personalization, automation and insights. \\n\\nWatch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"Asia-Pacific is leading the retail industry, generating about three-quarters of global growth.  Despite the pandemic, the Asia-Pacific retail industry continues to maintain its momentum, demonstrating the long-term value of this market while brands have also led the way in numerous customer experience trends.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/Xl50027bkJQ\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n\\n## Digital signage merges in-store with digital retail experience. It’s “phygital”.\\n\\nThe pandemic has accelerated the adoption of digital technology in the [retail industry](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.\\n\\nStatistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase. \\n\\nDigital signage constructs a unique, “phygital” environment, meaning it     brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience.  Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities. \\n\\n[Scala](https://www.scala.com/sg/ \\"Scala\\") offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s [retail digital signage solutions](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage Solutions\\") help retailers extend online experience to physical store locations by using personalization, automation and insights. \\n\\nWatch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7KWAJkGRGW5p9FZDa8ZKWH"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7MLsKBvngCXSpnh1pkmdMT","type":"Entry","createdAt":"2021-08-02T06:39:09.347Z","updatedAt":"2021-08-02T06:39:09.347Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Emerging Trends & Opportunities for India Retail"},"slug":{"en-US":"emerging-trends-and-opportunities-for-india-retail"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5eYIUKmn3qN7t0zleCMbsy"}}},"startDate":{"en-US":"2021-07-30T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"en-US":"## India’s Retail Landscape\\n\\nIndia’s retail industry has grown exponentially in the past two decades. Today, India is the fifth-largest and preferred retail destination globally. As per Forrester Research, in 2020, India\'s retail sector was estimated at US$ 883 billion, with grocery retail accounting for US$ 608 billion. The market is projected to reach ~US$ 1.3 trillion by 2024.\\n\\nIndia’s retail industry is experiencing phenomenal growth with retail development taking place not only in major cities and metros, but also in tier II and III cities. \\n\\nSome of the factors fuelling this growth are: \\n\\n●\\tHealthy economic growth\\n●\\tChanging demographic profile\\n●\\tIncreasing disposable income\\n●\\tUrbanisation\\n●\\tEvolving consumer preferences\\n\\nTechnology is powering the next stage of growth in retail, with digital being the medium of this progression.\\n\\n![India Retail Store Digital Signage](//images.contentful.com/lx4pzcb22oh0/4G3FSWWnmFZOYksY54ejPj/b258db7e4062ff3a219428aeee63e5d2/Shoe_Rack_2.jpg)\\n\\n## Digital Transformation of India Retail\\n\\nRecently, the retail industry has experienced a significant shift to “go digital”, brought on by the rapidly changing preferences of consumers and influenced by unending choices, real-time comparisons with competing products, and the ease-of-use of omnichannel platforms. \\n\\nThe COVID-19 pandemic brought the digital transformation of many companies to the fore. With curtailed physical movement and closure of supermarkets and retail stores to evade the risk of community transmission, the pandemic has emerged as a “black swan” moment for Kirana stores. Reports show that a staggering 1 million Kirana stores across the country have gone online in the last few months. The usage of digital payments has also spiked, with <a href=\\"https://www.indiaretailing.com/2020/10/09/retail/digital-transformation-of-indian-retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">75%</a> of Indian consumers using digital payments currently – the highest number in the world.\\n\\nWith the increasing need for home deliveries and cashless payments, retail giants like Reliance have recognised the Kirana store as the new local touchpoint. According to a report by daily <a href=\\"https://www.livemint.com/companies/news/reliance-aims-to-embed-jiomart-in-whatsapp-11610929194919.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Mint</a>, <a href=\\"https://www.indiaretailing.com/2021/01/19/food/food-grocery/reliance-to-integrate-jiomart-with-whatsapp/\\" rel=\\"nofollow\\" target=\\"_blank\\">Reliance</a> backed Jiomart may be embedded into WhatsApp this year to allow consumers to order on the popular messaging app itself. This move will allow 400 million WhatsApp users in India to order goods within the app.\\n\\n## Phygital Retail - The New Normal \\n\\nThe pandemic has also catalyzed the expanding outreach of e-commerce companies to smaller cities & towns. Phygital retail - a smart blend of e-commerce and the unique aspects of in-store shopping - is an emerging approach geared towards delivering an unparalleled shopping experience and surpassing the expectations of digitally savvy consumers. \\n\\nAs India recovers from the pandemic, phygital retail is likely to dominate the industry. Combining the physical and virtual world, phygital carries with it the promise of a unified and personalized user experience. Digital signage is a powerful lever of the phygital strategy and a critical component that supports retail digitisation.\\n\\nAt the same time, technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) will also be capitalised to help retailers offer an immersive brand experience.\\n\\n## Creating a Unified Shopping Experience\\n\\nVR and digital signage could work together to create immersive and powerful experiences for consumers. For instance, retail stores could provide virtual fitting rooms and “try before you buy” experiences.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its in-store fitting rooms. Cameras inside the mirrors use RFID technology to detect which items a shopper has brought into the fitting room. The technology combines this with product data—like available sizes, alternative colors, and offers product recommendations.\\n\\nRalph Lauren reported that its virtual mirrors have an engagement rate of 90%. Data from the virtual fitting rooms can be leveraged to tweak its retail strategy.\\n\\n## The Rise of AI Adoption\\n\\nDigital wayfinding and informative [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") enhances the overall shopping experience by helping consumers to navigate easily around large stores and locate their item of choice.\\n\\nAI chatbots that elevate customer service and assist shoppers with product recommendations are gaining traction with many global brands. For instance, Tommy Hilfiger and Burberry have chatbots in their stores to assist customers to navigate through their collections. Eighty percent of brands worldwide are already using or going to use AI chatbots in the near future.\\n\\nRetailers are also using AI and machine learning for generating customer-centric targeted content to upsell/cross-sell their products. \\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> is one brand that makes a prime example using the power of data analytics augmented reality (AR) and AI to become a digital trailblazer. The Sephora app incorporates some of the latest AI tools and models to offer a virtual lipstick assistant with rewards and promotions for customers. Besides allowing users to experiment with the latest makeup trends, the interactive tools also enable users to show their designs to the world using instant social sharing buttons.\\n\\n## Self-checkout Kiosks and Touchless Payments\\n\\nSelf-checkout kiosks and touchless payments are becoming the “new normal” to decrease the perceived waiting times and making the shopping experience swift and seamless. \\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store. The brand aims to provide a safe and seamless shopping experience.\\n\\n## Retail Digital Signage Delivers Personalised Experiences\\n\\nToday’s consumers expect more personalised and customised experiences which are curated by brands, tailored to delight them at every touchpoint. Resultantly, brands need to develop strategies aimed at not only customer acquisition but also long-term retention.\\n\\nRetail digital signage can be used to deliver a [personalised shopping experience](https://www.scala.com/in/concepts/personalisation-at-scale/ \\"personalised shopping experience\\") based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\nAdditionally, retail digital signage featuring vivid imagery and stunning displays can be deployed to attract attention and increase footfall. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Popular apparel retail brands that have deployed retail digital signage include Gap and Levis.\\n\\n## Public Messaging Digital Signage\\n\\nAs retailers reopen amid ever-changing health and safety protocols, the need to clearly communicate these guidelines is vital.  In-store digital signage is one of the easiest and most non-invasive ways to provide customers with up-to-date policies, special store hours, general store information, and occupancy protocols.\\n\\n## Positive Outlook for India Retail\\n\\nThe retail industry in India is in the midst of a paradigm shift, transitioning from disorganised to organised. Retailers in India are currently expecting a surge in revenge shopping across various segments and anticipating a V-shape recovery in 2021. \\n\\nRetailers are stepping up their game and jumping on the digital transformation bandwagon, to capture heightened consumer demand and forward their business.\\n\\nScala provides effective and reliable digital signage solutions for retail stores, and has helped many global brands propel their digital transformation journey. [Find out more about Scala’s retail solutions here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"## India’s Retail Landscape\\n\\nIndia’s retail industry has grown exponentially in the past two decades. Today, India is the fifth-largest and preferred retail destination globally. As per Forrester Research, in 2020, India\'s retail sector was estimated at US$ 883 billion, with grocery retail accounting for US$ 608 billion. The market is projected to reach ~US$ 1.3 trillion by 2024.\\n\\nIndia’s retail industry is experiencing phenomenal growth with retail development taking place not only in major cities and metros, but also in tier II and III cities. \\n\\nSome of the factors fuelling this growth are: \\n\\n●\\tHealthy economic growth\\n●\\tChanging demographic profile\\n●\\tIncreasing disposable income\\n●\\tUrbanisation\\n●\\tEvolving consumer preferences\\n\\nTechnology is powering the next stage of growth in retail, with digital being the medium of this progression.\\n\\n![India Retail Store Digital Signage](//images.contentful.com/lx4pzcb22oh0/4G3FSWWnmFZOYksY54ejPj/b258db7e4062ff3a219428aeee63e5d2/Shoe_Rack_2.jpg)\\n\\n## Digital Transformation of India Retail\\n\\nRecently, the retail industry has experienced a significant shift to “go digital”, brought on by the rapidly changing preferences of consumers and influenced by unending choices, real-time comparisons with competing products, and the ease-of-use of omnichannel platforms. \\n\\nThe COVID-19 pandemic brought the digital transformation of many companies to the fore. With curtailed physical movement and closure of supermarkets and retail stores to evade the risk of community transmission, the pandemic has emerged as a “black swan” moment for Kirana stores. Reports show that a staggering 1 million Kirana stores across the country have gone online in the last few months. The usage of digital payments has also spiked, with <a href=\\"https://www.indiaretailing.com/2020/10/09/retail/digital-transformation-of-indian-retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">75%</a> of Indian consumers using digital payments currently – the highest number in the world.\\n\\nWith the increasing need for home deliveries and cashless payments, retail giants like Reliance have recognised the Kirana store as the new local touchpoint. According to a report by daily <a href=\\"https://www.livemint.com/companies/news/reliance-aims-to-embed-jiomart-in-whatsapp-11610929194919.html\\" rel=\\"nofollow\\" target=\\"_blank\\">Mint</a>, <a href=\\"https://www.indiaretailing.com/2021/01/19/food/food-grocery/reliance-to-integrate-jiomart-with-whatsapp/\\" rel=\\"nofollow\\" target=\\"_blank\\">Reliance</a> backed Jiomart may be embedded into WhatsApp this year to allow consumers to order on the popular messaging app itself. This move will allow 400 million WhatsApp users in India to order goods within the app.\\n\\n## Phygital Retail - The New Normal \\n\\nThe pandemic has also catalyzed the expanding outreach of e-commerce companies to smaller cities & towns. Phygital retail - a smart blend of e-commerce and the unique aspects of in-store shopping - is an emerging approach geared towards delivering an unparalleled shopping experience and surpassing the expectations of digitally savvy consumers. \\n\\nAs India recovers from the pandemic, phygital retail is likely to dominate the industry. Combining the physical and virtual world, phygital carries with it the promise of a unified and personalized user experience. Digital signage is a powerful lever of the phygital strategy and a critical component that supports retail digitisation.\\n\\nAt the same time, technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) will also be capitalised to help retailers offer an immersive brand experience.\\n\\n## Creating a Unified Shopping Experience\\n\\nVR and digital signage could work together to create immersive and powerful experiences for consumers. For instance, retail stores could provide virtual fitting rooms and “try before you buy” experiences.\\n\\n<a href=\\"https://www.shopify.in/retail/virtual-fitting-rooms#5\\" rel=\\"nofollow\\" target=\\"_blank\\">Ralph Lauren</a> installed virtual mirrors in its in-store fitting rooms. Cameras inside the mirrors use RFID technology to detect which items a shopper has brought into the fitting room. The technology combines this with product data—like available sizes, alternative colors, and offers product recommendations.\\n\\nRalph Lauren reported that its virtual mirrors have an engagement rate of 90%. Data from the virtual fitting rooms can be leveraged to tweak its retail strategy.\\n\\n## The Rise of AI Adoption\\n\\nDigital wayfinding and informative [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") enhances the overall shopping experience by helping consumers to navigate easily around large stores and locate their item of choice.\\n\\nAI chatbots that elevate customer service and assist shoppers with product recommendations are gaining traction with many global brands. For instance, Tommy Hilfiger and Burberry have chatbots in their stores to assist customers to navigate through their collections. Eighty percent of brands worldwide are already using or going to use AI chatbots in the near future.\\n\\nRetailers are also using AI and machine learning for generating customer-centric targeted content to upsell/cross-sell their products. \\n\\nCosmetics retailer <a href=\\"https://www.simplilearn.com/what-companies-can-learn-from-sephoras-ai-transformation-article\\" rel=\\"nofollow\\" target=\\"_blank\\">Sephora</a> is one brand that makes a prime example using the power of data analytics augmented reality (AR) and AI to become a digital trailblazer. The Sephora app incorporates some of the latest AI tools and models to offer a virtual lipstick assistant with rewards and promotions for customers. Besides allowing users to experiment with the latest makeup trends, the interactive tools also enable users to show their designs to the world using instant social sharing buttons.\\n\\n## Self-checkout Kiosks and Touchless Payments\\n\\nSelf-checkout kiosks and touchless payments are becoming the “new normal” to decrease the perceived waiting times and making the shopping experience swift and seamless. \\n\\n<a href=\\"https://www.indiaretailing.com/2019/08/25/retail/decathlon-introduces-self-checkout-technology-in-new-noida-store/\\" rel=\\"nofollow\\" target=\\"_blank\\">Decathlon</a>, one of the largest sport-goods retailers, has introduced self-checkout technology in its new Noida store. The brand aims to provide a safe and seamless shopping experience.\\n\\n## Retail Digital Signage Delivers Personalised Experiences\\n\\nToday’s consumers expect more personalised and customised experiences which are curated by brands, tailored to delight them at every touchpoint. Resultantly, brands need to develop strategies aimed at not only customer acquisition but also long-term retention.\\n\\nRetail digital signage can be used to deliver a [personalised shopping experience](https://www.scala.com/in/concepts/personalisation-at-scale/ \\"personalised shopping experience\\") based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\nAdditionally, retail digital signage featuring vivid imagery and stunning displays can be deployed to attract attention and increase footfall. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Popular apparel retail brands that have deployed retail digital signage include Gap and Levis.\\n\\n## Public Messaging Digital Signage\\n\\nAs retailers reopen amid ever-changing health and safety protocols, the need to clearly communicate these guidelines is vital.  In-store digital signage is one of the easiest and most non-invasive ways to provide customers with up-to-date policies, special store hours, general store information, and occupancy protocols.\\n\\n## Positive Outlook for India Retail\\n\\nThe retail industry in India is in the midst of a paradigm shift, transitioning from disorganised to organised. Retailers in India are currently expecting a surge in revenge shopping across various segments and anticipating a V-shape recovery in 2021. \\n\\nRetailers are stepping up their game and jumping on the digital transformation bandwagon, to capture heightened consumer demand and forward their business.\\n\\nScala provides effective and reliable digital signage solutions for retail stores, and has helped many global brands propel their digital transformation journey. [Find out more about Scala’s retail solutions here](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage Solutions\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Z0Lwu2dclNwiLX1F15e8a"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4TZ5nPnjfBJOoYOCJiBLtf","type":"Entry","createdAt":"2021-07-28T07:30:30.282Z","updatedAt":"2021-07-29T08:38:00.821Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Lift & Learn Elevates the Beauty Retail Experience"},"slug":{"en-US":"how-lift-and-learn-elevates-the-beauty-retail-experience"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3T2AXjKLjO8O13Md5UjZJq"}}},"startDate":{"en-US":"2021-07-28T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/au/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/au/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/au/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/in/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/in/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/jp/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/jp/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/jp/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"## In-store Retail Is Here to Stay\\n\\nWith the growing competition in the beauty retail sector and the evolving expectations of customers, it is paramount for brands to step up their game and deliver a seamless and engaging customer experience.\\n\\nAlthough the COVID-19 pandemic has led to a surge in online sales, physical stores are poised to make a big comeback: In-store retail is still the dominant retail channel, and it\'s still very much part of the customer journey. \\n\\nIn 2020, consumers proved that physical stores still have their place: Three in four shoppers still went to stores during the crisis, and almost 80% of them made traditional in-store purchases. According to PwC’s March 2021 Global Consumer Insights Pulse Survey, \\"in-store shopping remains consumers’ channel of choice for daily or weekly shopping.\\"\\n\\n## Heightened Need For Experiential Retail \\n\\nPWC advised retailers in Asia-Pacific to refocus on experiential retail amid uncertainties. In China and Hong Kong, retailers are moving to integrate experience-driven retail and adopt unconventional retail tactics like \'coopetition\' (cooperation with competitors) and create experience-driven \'retailtainment\' experiences to build an engaging shopping journey.\\n\\nThis trend is especially critical for the Asia-Pacific beauty retail industry, where today’s buyers- mainly Millenials - no longer find product benefits and brands as compelling. They crave engaging, personalised experiences and shareable moments.\\n\\nThe Asia-Pacific beauty and personal care products market was valued at USD 163.92 million in 2020 and is projected to witness a CAGR of <a href=\\"https://www.mordorintelligence.com/industry-reports/asia-pacific-beauty-and-personal-care-products-market-industry\\" title=\\"Digital Signage for Schools\\">6.38 %</a> during the forecast period (2021 - 2026), signally the enormous potential of this industry.\\n\\nNew-age retailers are incorporating interactive experiences through [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail Digital Signage\\") for customers in the brick-and-mortar stores, to create an excellent customer journey and increase footfall.\\n\\n## International Brands Debut Virtual Pop-up Stores\\n\\nLast August, L\'Oréal owned top beauty brand <a href=\\"https://www.forbes.com/sites/tiffanylung/2020/08/18/lancome-virtual-pop-up-reinvent-future-of-beauty-retail-post-covid/?sh=401cea1d7795\\" rel=\\"nofollow\\" target=\\"_blank\\">“Lancôme”</a> debuted its first virtual pop-up store featuring five discovery zones, exclusively in Singapore. Consumers could access the flagship in the comfort of their own homes through a specified link. Marrying the online and offline shopping experience, the physical store was replicated through live chatbots and pulsating hotspots within the virtual flagship to guide consumers across the five zones.\\n\\nHong Kong-based beauty retail store <a href=\\"https://www.cosmeticsdesign-asia.com/Article/2021/07/05/Sa-Sa-to-pilot-experiential-retail-zones-as-brick-and-mortar-business-continues-to-decline?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright\\" rel=\\"nofollow\\" target=\\"_blank\\">Sa-Sa</a> International is also planning to deploy experiential in-store concepts in Hong Kong and Macau to revive sales, post-pandemic. \\n\\n## Transform Instore Experience With Lift & Learn Solution\\n\\nLift & Learn is an interactive solution that presents customers with an engaging, personalised shopping experience. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison. Analytics gathered can help retailers optimize store displays and improve sales conversions.\\n\\nMany global brands have adopted this [retail digital signage](https://www.scala.com/sg/industries/retail/ \\"Retail digital signage\\") technology to deliver a personalised experience and increase customer engagement. \\n\\nThis technology offers the following benefits:\\n\\n### Promote & Engage:\\nPromotional content and product features can be used to engage with the customers. Key features and benefits of each product can be easily displayed.\\n\\n### Self-Educating:\\nThe product information on the screens eliminates the need to seek assistance from a sales assistant in retail stores.\\n\\n### Upsell Products:\\nThe technology gives a unique opportunity to upsell limited edition and high margin products, thus increasing revenue. \\n\\n### Easy Comparison:\\nTwo similar products can be compared on usage, deliverability, offers, etc. before making a buying decision. A well-informed customer can make a better buying decision. \\n\\n### Gather Market Data:\\nData about customer purchase behavior can be collected and analyzed for marketing purposes. \\n\\n## Scala Solutions for Beauty Retail\\n\\nBeauty retail brands are capitalising on innovative digital technology to create immersive experiences for their customers to stay ahead of the competition. Scala provides a comprehensive range of scalable MarTech solutions for beauty retail. Find out more about Scala’s solutions [here](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\"). \\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Y6f69GPAs3bM0FODrE5hI"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Aqs4Pb4JBaTEt8v6hmkj3","type":"Entry","createdAt":"2021-07-16T09:39:40.327Z","updatedAt":"2021-07-16T09:58:36.221Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"Digital Signage Powers Up Bank Transformation","en-US":"Digital Signage Powers Up Bank Transformation"},"slug":{"au":"digital-signage-powers-up-bank-transformation","en-US":"digital-signage-powers-up-bank-transformation"},"localisation":{"au":true,"en-US":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7l5rIq4MwyxhG8gTHwdg8B"}}},"startDate":{"en-US":"2021-07-16T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"The global banking landscape is changing dramatically. With the hype of online and mobile banking systems, fewer customers visit bank branches and those who do spend less time there. In such a scenario, digital signage solutions for banks play a vital role in helping to optimise bank experiences, making them pleasant and memorable. \\n\\nBank digital signage solutions are especially critical in providing real-time information (e.g. forex rates) to customers and upsell/cross-sell retail banking services.\\n\\n## The Impact\\n\\nAccording to a survey of large to medium-sized banks around the world, 9 out of 10 say that digital signage is important for in-branch marketing. Roughly 50% of all the financial institutions felt moderately satisfied with the deployment of digital signage in banks, while two in five were highly satisfied. \\n\\nAustralia is one of the strongest emerging markets adopting digital signage efficiently in the banking and financial sector. The Australian banks are moving towards rapid digitalisation, using seamless technological advancements to ensure better internal and external operations. The overall retail banking income of the Australian banks is set to be <a href=\\"https://www.theasianbanker.com/updates-and-articles/digitisation-efforts-by-large-australian-banks-boosts-customer-satisfaction\\" rel=\\"nofollow\\" target=\\"_blank\\">$47.1 billion</a>.\\n\\nTrust, social responsibility and brand image are the key factors that influence customers’ association with a bank. \\n\\nHere are several ways how digital signage solutions for banks can build a positive brand image:\\n\\n### Real-time Updates:\\n[Digital signage for banks](https://www.scala.com/au/industries/banking-and-finance/ \\"Digital signage for banks\\") can display critical real-time information such as currency exchange rates, interest rates on investments, and present stock prices, to keep customers updated. \\n\\n### Elevate Customer Experience: \\nCustomer experience accounts for 55% of loyalty. One way banks can enhance the customer experience is by leaning into technology and offering solutions such as digital kiosks to help clients access their personal account and access various services provided by the banks. This function contributes to a more interactive customer experience. \\n\\n### Boost Branding & Promote Products: \\nWith its ability to display dynamic interactive content, bank digital signage can be capitalised to promote banking products and services to a captive audience. The bank’s vision, mission and value proposition can also be prominently displayed on large digital displays to foster a consistent brand image.\\n\\n### Efficient Queue Management: \\nInteractive digital displays engage customers with useful information like weather information, entertainment, news or trivia, and more, thus reducing the perceived waiting time. \\n\\n### Enrich Corporate Communication: \\nInternal communication can be boosted through bank digital signage. A centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n### Enable Personalisation: \\nSensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. Personalised messages can be sent to customers’ mobile devices to update them on the latest promotions or provide details on a specific product which they are interested in.\\n\\n## Understanding Customer Behaviour\\n\\nDigital signage solutions for banks are continuously evolving to unveil crucial customer information based on behaviour, attention time and facial gestures.\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" rel=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and paths can be harnessed to understand customer behaviour — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Case study in Australia\\n\\nThe National Australia Bank (NAB) stores in New South Wales and Victoria are “smart stores” which are completely technology enabled without any in-store tellers. They have an array of intelligent machines and kiosks placed in front of the store. Customers can easily process the needed information without the need to queue for hours. \\n\\n## Transform your banking experience with digital signage\\n\\nScala provides effective and reliable digital signage solutions for banks, which helps to increase product awareness, elevate customer experience, and drive profits. To find out more about Scala’s digital signage banking solutions, visit [here](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"The global banking landscape is changing dramatically. With the hype of online and mobile banking systems, fewer customers visit bank branches and those who do spend less time there. In such a scenario, digital signage solutions for banks play a vital role in helping to optimise bank experiences, making them pleasant and memorable. \\n\\nBank digital signage solutions are especially critical in providing real-time information (e.g. forex rates) to customers and upsell/cross-sell retail banking services.\\n\\n## The Impact\\n\\nAccording to a survey of large to medium-sized banks around the world, 9 out of 10 say that digital signage is important for in-branch marketing. Roughly 50% of all the financial institutions felt moderately satisfied with the deployment of digital signage in banks, while two in five were highly satisfied. \\n\\nAustralia is one of the strongest emerging markets adopting digital signage efficiently in the banking and financial sector. The Australian banks are moving towards rapid digitalisation, using seamless technological advancements to ensure better internal and external operations. The overall retail banking income of the Australian banks is set to be <a href=\\"https://www.theasianbanker.com/updates-and-articles/digitisation-efforts-by-large-australian-banks-boosts-customer-satisfaction\\" rel=\\"nofollow\\" target=\\"_blank\\">$47.1 billion</a>.\\n\\nTrust, social responsibility and brand image are the key factors that influence customers’ association with a bank. \\n\\nHere are several ways how digital signage solutions for banks can build a positive brand image:\\n\\n### Real-time Updates:\\n[Digital signage for banks](https://www.scala.com/au/industries/banking-and-finance/ \\"Digital signage for banks\\") can display critical real-time information such as currency exchange rates, interest rates on investments, and present stock prices, to keep customers updated. \\n\\n### Elevate Customer Experience: \\nCustomer experience accounts for 55% of loyalty. One way banks can enhance the customer experience is by leaning into technology and offering solutions such as digital kiosks to help clients access their personal account and access various services provided by the banks. This function contributes to a more interactive customer experience. \\n\\n### Boost Branding & Promote Products: \\nWith its ability to display dynamic interactive content, bank digital signage can be capitalised to promote banking products and services to a captive audience. The bank’s vision, mission and value proposition can also be prominently displayed on large digital displays to foster a consistent brand image.\\n\\n### Efficient Queue Management: \\nInteractive digital displays engage customers with useful information like weather information, entertainment, news or trivia, and more, thus reducing the perceived waiting time. \\n\\n### Enrich Corporate Communication: \\nInternal communication can be boosted through bank digital signage. A centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n### Enable Personalisation: \\nSensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. Personalised messages can be sent to customers’ mobile devices to update them on the latest promotions or provide details on a specific product which they are interested in.\\n\\n## Understanding Customer Behaviour\\n\\nDigital signage solutions for banks are continuously evolving to unveil crucial customer information based on behaviour, attention time and facial gestures.\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" rel=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and paths can be harnessed to understand customer behaviour — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Case study in Australia\\n\\nThe National Australia Bank (NAB) stores in New South Wales and Victoria are “smart stores” which are completely technology enabled without any in-store tellers. They have an array of intelligent machines and kiosks placed in front of the store. Customers can easily process the needed information without the need to queue for hours. \\n\\n## Transform your banking experience with digital signage\\n\\nScala provides effective and reliable digital signage solutions for banks, which helps to increase product awareness, elevate customer experience, and drive profits. To find out more about Scala’s digital signage banking solutions, visit [here](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\").\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3wSEAnfcxKdsUkd02wDlVh"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Banks:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"TlWtikoaIfn0Gz396OuwZ","type":"Entry","createdAt":"2021-07-14T09:08:12.301Z","updatedAt":"2021-07-14T10:44:46.006Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Re-opening of Schools - Digital Signage Unites Teachers and Students"},"slug":{"en-US":"re-opening-of-schools-digital-signage-unites-teachers-and-students"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1KMWvNgN1JY7Usr1OGHoyj"}}},"startDate":{"en-US":"2021-07-14T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"en-US":"The COVID-19 pandemic has greatly impacted the education system in many countries around the world. Schools for more than <a href=\\"https://www.unicef.org/press-releases/schools-more-168-million-children-globally-have-been-completely-closed\\" rel=\\"nofollow\\" target=\\"_blank\\">168 million</a> students have been completely closed for over a year in order to contain the virus. Under this circumstance, digital technology has played a vital role in providing the means for interactive remote learning. Digital signage for education is set to flourish in the near future.\\n\\nAs schools start to re-open, effective communication and promoting a safe and healthy learning environment have become the need of the hour. Digital signage for schools, such as entrance digital displays and corridor digital billboards, have replaced traditional posters and notice boards in enforcing health and safety guidelines.\\n\\n![Library Kiosk for Schools](//images.contentful.com/lx4pzcb22oh0/3RNpVhfsILzM1fmwTQm3zx/0efbcd21c4545bf674ce28416803386f/Library_Kiosk.png)\\n\\nIn this article, we discuss how [education digital signage solutions](https://www.scala.com/sg/industries/education/ \\"Education Digital Signage Solutions\\") are beneficial in facilitating the re-opening of schools and uniting the school community.\\n\\n## A Warm Welcome\\n\\nA warm welcome message can be featured on a large digital display to greet students, staff and visitors on the first day of the school’s re-opening, to  create a pleasant atmosphere and boost the excitement of students. \\n\\n## Elevate Learning Experiences \\n\\nBy embracing technology, teachers can create a more enriching and collaborative study environment. While in-school digital signage has proven to be more effective than traditional classroom learning as the high-definition visuals contribute to higher interest levels of students, remote learning in Asia-Pacific is on the rise.\\n\\nThe online education market in India is poised to grow by $14.33 billion during 2020-2024, progressing at a CAGR of 21%, while the K-12 online education market in China is expected to grow at a CAGR of 19.28% during 2017-2021. \\n\\n## Update Content Anytime, Anywhere\\n\\nDigital signage for schools enables content to be updated anytime, anywhere and creates a modern learning environment that is uncluttered by printed signs and papers. With digital signs, teachers can add new visuals and content remotely with a single click. They can also broadcast essential information instantaneously.\\n\\n## Targeted Information Distribution\\n\\n[Digital signage for schools](https://www.scala.com/sg/industries/education/ \\"Digital Signage for Schools\\") enables targeted messaging. Teachers can display important information like exam timetables, upcoming events, new staff information and project submission dates to a specific group of students. \\n\\n## Stream Live Events\\n\\nWith social distancing as the new normal, live events like Sports Day can now be streamed real-time on large digital signage screens in schools, enabling more of the audience to participate in the event.\\n\\n## Safety Reminders\\n\\nTouchless digital screens displaying safety and health reminders will now be a constant feature in schools. These digital screens can be placed at common locations like the field, reception areas, cafeterias etc. to promote safety.\\n\\n## Uniting the School Community\\n\\nDigital signage can be used by teachers to display student appreciation and accolades. Students get a sense of accomplishment, thus building a stronger community of dedicated students. Schools can also showcase their achievements on digital screens placed at the entrance, to reinforce a strong brand image.\\n\\n## Conclusion\\n\\nDigital signage for schools can help in filling the communication gap when schools re-open. The need for seamless communication among students and teachers has increased, especially when students are returning to school after a long break. \\n\\n[Scala](https://www.scala.com/sg/ \\"Scala\\") provides effective and reliable digital signage solutions for schools, which help to empower schools in re-uniting the school community, promoting a safe environment and elevating the learning experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","in":"The COVID-19 pandemic has greatly impacted the education system in many countries around the world. Schools for more than <a href=\\"https://www.unicef.org/press-releases/schools-more-168-million-children-globally-have-been-completely-closed\\" rel=\\"nofollow\\" target=\\"_blank\\">168 million</a> students have been completely closed for over a year in order to contain the virus. Under this circumstance, digital technology has played a vital role in providing the means for interactive remote learning. Digital signage for education is set to flourish in the near future.\\n\\nAs schools start to re-open, effective communication and promoting a safe and healthy learning environment have become the need of the hour. Digital signage for schools, such as entrance digital displays and corridor digital billboards, have replaced traditional posters and notice boards in enforcing health and safety guidelines.\\n\\n![Library Kiosk for Schools](//images.contentful.com/lx4pzcb22oh0/3RNpVhfsILzM1fmwTQm3zx/0efbcd21c4545bf674ce28416803386f/Library_Kiosk.png)\\n\\nIn this article, we discuss how [education digital signage solutions](https://www.scala.com/in/industries/education/ \\"Education Digital Signage Solutions\\") are beneficial in facilitating the re-opening of schools and uniting the school community.\\n\\n## A Warm Welcome\\n\\nA warm welcome message can be featured on a large digital display to greet students, staff and visitors on the first day of the school’s re-opening, to create a pleasant atmosphere and boost the excitement of students. \\n\\n## Elevate Learning Experiences \\n\\nBy embracing technology, teachers can create a more enriching and collaborative study environment. While in-school digital signage has proven to be more effective than traditional classroom learning as the high-definition visuals contribute to higher interest levels of students, remote learning in Asia-Pacific is on the rise.\\n\\nThe online education market in India is poised to grow by $14.33 billion during 2020-2024, progressing at a CAGR of 21%, while the K-12 online education market in China is expected to grow at a CAGR of 19.28% during 2017-2021. \\n\\n## Update Content Anytime, Anywhere\\n\\nDigital signage for schools enables content to be updated anytime, anywhere and creates a modern learning environment that is uncluttered by printed signs and papers. With digital signs, teachers can add new visuals and content remotely with a single click. They can also broadcast essential information instantaneously.\\n\\n## Targeted Information Distribution\\n\\n[Digital signage for schools](https://www.scala.com/in/industries/education/ \\"Digital Signage for Schools\\") enables targeted messaging. Teachers can display important information like exam timetables, upcoming events, new staff information and project submission dates to a specific group of students. \\n\\n## Stream Live Events\\n\\nWith social distancing as the new normal, live events like Sports Day can now be streamed real-time on large digital signage screens in schools, enabling more of the audience to participate in the event.\\n\\n## Safety Reminders\\n\\nTouchless digital screens displaying safety and health reminders will now be a constant feature in schools. These digital screens can be placed at common locations like the field, reception areas, cafeterias etc. to promote safety.\\n\\n## Uniting the School Community\\n\\nDigital signage can be used by teachers to display student appreciation and accolades. Students get a sense of accomplishment, thus building a stronger community of dedicated students. Schools can also showcase their achievements on digital screens placed at the entrance, to reinforce a strong brand image.\\n\\n## Conclusion\\n\\nDigital signage for schools can help in filling the communication gap when schools re-open. The need for seamless communication among students and teachers has increased, especially when students are returning to school after a long break. \\n\\n[Scala](https://www.scala.com/in/ \\"Scala\\") provides effective and reliable digital signage solutions for schools, which help to empower schools in re-uniting the school community, promoting a safe environment and elevating the learning experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n","sg":"The COVID-19 pandemic has greatly impacted the education system in many countries around the world. Schools for more than <a href=\\"https://www.unicef.org/press-releases/schools-more-168-million-children-globally-have-been-completely-closed\\" rel=\\"nofollow\\" target=\\"_blank\\">168 million</a> students have been completely closed for over a year in order to contain the virus. Under this circumstance, digital technology has played a vital role in providing the means for interactive remote learning. Digital signage for education is set to flourish in the near future.\\n\\nAs schools start to re-open, effective communication and promoting a safe and healthy learning environment have become the need of the hour. Digital signage for schools, such as entrance digital displays and corridor digital billboards, have replaced traditional posters and notice boards in enforcing health and safety guidelines.\\n\\n![Library Kiosk for Schools](//images.contentful.com/lx4pzcb22oh0/3RNpVhfsILzM1fmwTQm3zx/0efbcd21c4545bf674ce28416803386f/Library_Kiosk.png)\\n\\nIn this article, we discuss how [education digital signage solutions](https://www.scala.com/sg/industries/education/ \\"Education Digital Signage Solutions\\") are beneficial in facilitating the re-opening of schools and uniting the school community.\\n\\n## A Warm Welcome\\n\\nA warm welcome message can be featured on a large digital display to greet students, staff and visitors on the first day of the school’s re-opening, to create a pleasant atmosphere and boost the excitement of students. \\n\\n## Elevate Learning Experiences \\n\\nBy embracing technology, teachers can create a more enriching and collaborative study environment. While in-school digital signage has proven to be more effective than traditional classroom learning as the high-definition visuals contribute to higher interest levels of students, remote learning in Asia-Pacific is on the rise.\\n\\nThe online education market in India is poised to grow by $14.33 billion during 2020-2024, progressing at a CAGR of 21%, while the K-12 online education market in China is expected to grow at a CAGR of 19.28% during 2017-2021. \\n\\n## Update Content Anytime, Anywhere\\n\\nDigital signage for schools enables content to be updated anytime, anywhere and creates a modern learning environment that is uncluttered by printed signs and papers. With digital signs, teachers can add new visuals and content remotely with a single click. They can also broadcast essential information instantaneously.\\n\\n## Targeted Information Distribution\\n\\n[Digital signage for schools](https://www.scala.com/sg/industries/education/ \\"Digital Signage for Schools\\") enables targeted messaging. Teachers can display important information like exam timetables, upcoming events, new staff information and project submission dates to a specific group of students. \\n\\n## Stream Live Events\\n\\nWith social distancing as the new normal, live events like Sports Day can now be streamed real-time on large digital signage screens in schools, enabling more of the audience to participate in the event.\\n\\n## Safety Reminders\\n\\nTouchless digital screens displaying safety and health reminders will now be a constant feature in schools. These digital screens can be placed at common locations like the field, reception areas, cafeterias etc. to promote safety.\\n\\n## Uniting the School Community\\n\\nDigital signage can be used by teachers to display student appreciation and accolades. Students get a sense of accomplishment, thus building a stronger community of dedicated students. Schools can also showcase their achievements on digital screens placed at the entrance, to reinforce a strong brand image.\\n\\n## Conclusion\\n\\nDigital signage for schools can help in filling the communication gap when schools re-open. The need for seamless communication among students and teachers has increased, especially when students are returning to school after a long break. \\n\\n[Scala](https://www.scala.com/sg/ \\"Scala\\") provides effective and reliable digital signage solutions for schools, which help to empower schools in re-uniting the school community, promoting a safe environment and elevating the learning experience.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a><br>\\n<p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1zUQ8q9QG9NYfhjexo1Ujq"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2Tj6DjAEFrXeNG5ByNi8UN","type":"Entry","createdAt":"2021-06-10T10:26:15.807Z","updatedAt":"2021-07-14T09:23:22.251Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage Management Made Easy"},"slug":{"en-US":"digital-signage-management-made-easy"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"65ooiuLmP3bbDw9FTrqRly"}}},"startDate":{"en-US":"2021-06-10T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/au/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/au/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/au/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/sg/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/sg/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.","in":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/in/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/in/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/in/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/jp/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/jp/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/jp/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.","sg":"In today’s fast-paced society, marketers are seeking quick and easy solutions to better reach out to their target audience and drive demand. While a large TV screen and a USB flash drive were used to broadcast a promotional slideshow in the past, modern digital signage technology allows brands to easily customise in-store messages using interactive digital screens.\\n\\nThe global digital signage market size was valued at USD 21.49 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028.  Although the use of digital signage has proliferated in many industries, there remains a portion of non-adopters who are skeptical about the effectiveness and ease of this technology.\\n\\nIn this article, we explain the basics of __digital signage management__ and demonstrate how businesses can easily leverage digital signage to elevate the customer experience and drive sales.\\n\\n## Create professional content easily\\n\\nToday’s [digital signage software](https://www.scala.com/sg/products/software/scala-designer \\"digital signage software\\") helps marketers to create polished, professional digital signage content at all levels. Easy-to-use templates are readily available for the novice, while advanced users can look forward to seamlessly combine text, graphics, sound and video into broadcast-quality multimedia for a wide range of media formats.\\n\\n## Centrally manage content\\n\\nA centrally managed and locally updatable [content management system](https://www.scala.com/sg/products/software/scala-content-manager \\"content management system\\") allows marketers to control and customize messaging to audiences, customers, personnel and visitors. Easily manage your CMS network with flexible scheduling options, permission-based user roles and network monitoring features.\\n\\n## Manage updates simply\\n\\nA user-friendly and intuitive content management system allows marketers to simply update content and prices with a few clicks from any connected device. Digital signage promotes cost and time savings, and the need for printing is eliminated.\\n\\n## Software as a Service (SaaS)\\n\\nFor businesses that are looking for a seamless approach to digital signage, [Scala SaaS](https://www.scala.com/sg/products/saas/ \\"Scala SaaS - Digital Signage SaaS\\") is an affordable and highly flexible solution that allows users to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.\\n\\nIn addition to SaaS, Scala goes a step further to offer fully managed services via managed SaaS (m-SaaS), providing additional support by supplying the full suite of content management services. \\n\\n## Gain customer insights\\n\\nSmart, beautiful digital signage is just the beginning. Digital signage technologies further benefit businesses by gathering analytics and insights to help them understand their customers and optimise the customer experience.\\n\\nFor instance, Scala’s real-time analytics platform, <a href=\\"https://www.walkbase.com/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space.\\n\\n## Digital signage is the future\\n\\nFrom enhancing retail and improving the dining experience, to creating smarter workplaces, transportation hubs and schools, digital signage has proliferated almost every aspect of our daily lives.\\n\\nFor over 30 years, __Scala__ has helped businesses across many industries transform their marketing and elevate their customer experience. Check out Scala’s solutions and transform your marketing journey today.\\n\\n<p>-</p>\\n\\n<strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6MV4y5lNEYjk3ZrsDEJkCg"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3IbhmBEDCnenvP6jOHBhmS","type":"Entry","createdAt":"2021-07-09T10:33:49.941Z","updatedAt":"2021-07-12T11:27:03.634Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Enhance the Campus Experience in Colleges & Universities with Digital Signage - Vlog"},"slug":{"en-US":"enhance-the-campus-experience-in-colleges-and-universities-with-digital-signage-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3ttuF15UWrJHY0F9fYVf4t"}}},"startDate":{"en-US":"2021-07-09T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Esther Chew"},"description":{"au":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/TybazBN0ou4\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/au/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n<a href=\\"https://www.scala.com/au/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/au/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","en-US":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/TybazBN0ou4\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/sg/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n<a href=\\"https://www.scala.com/sg/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/TybazBN0ou4\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/in/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n<a href=\\"https://www.scala.com/in/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","ja":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/TybazBN0ou4\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/jp/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n<a href=\\"https://www.scala.com/jp/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/jp/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","sg":"With 97% of modern students preferring to obtain information digitally, it is little wonder that up to 70% of today’s colleges use digital signage systems.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/TybazBN0ou4\\" title=\\"YouTube video player\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\nDigital signage provides colleges and universities a competitive edge to create a safe and modern campus, provide an enriched learning environment, deliver ubiquitous campus communication, and promote a sense of community.\\n<br><br>\\n<a href=\\"https://www.scala.com/sg/\\" title=\\"Scala\\">Scala</a> delivers a stable, flexible and easy to use platform, allowing campus administrators to empower individual students, staff, departments and student organizations to easily contribute to and collaborate on a campus-wide communications network while staying consistent with university brand standards.\\n<br><br>\\n<a href=\\"https://www.scala.com/sg/industries/education/\\" title=\\"Digital Signage Solutions for Education\\">Scala’s digital signage solutions for education</a> are specially designed to help educational institutions innovate and modernize, offer interactive learning experiences, broadcast information more effectively, introduce user-friendly <a href=\\"https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/\\" title=\\"Wayfinding Solutions\\">wayfinding</a> solutions and connect better with the campus population.\\n<br><br>\\nIn this video, learn how to utilize digital signage to drive transformation and enhance the campus experience at colleges and universities. Captivate your campus audience today with Scala digital signage solutions for education.\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7L8PqH6Nm6pzrDvpoWGxQR"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"mT5mTQxSSTwlBO2zYSrIU","type":"Entry","createdAt":"2021-07-02T09:51:29.435Z","updatedAt":"2021-07-05T12:50:44.490Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Genau deswegen! Click & Irgendwas mit Service","en-US":"Genau deswegen! Click & Irgendwas mit Service"},"slug":{"de":"genau-deswegen-click-and-irgendwas-mit-service","en-US":"genau-deswegen-click-and-irgendwas-mit-service"},"localisation":{"de":true,"en-US":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"de":true,"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3QpcIYQ8mL3LWog6TqnXy2"}}},"startDate":{"en-US":"2021-07-02T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Blog - Matthias Hofmann","en-US":"Blog - Matthias Hofmann"},"description":{"de":"„Click & Collect, Click & Meet, Click & … alles nur Einschränkung und unnötig in normalen Zeiten. Ist dieser ganze Digitalkram jetzt noch nötig? Hey, die Läden haben wieder geöffnet. Die Kunden haben Nachholbedarf. Und schließlich lässt sich im Geschäft doch am besten verkaufen. Unser Personal ist super geschult und hochmotiviert. Der liegengebliebene Warenbestand muss unter die Leute. Und ich überzeuge durch hohe Qualität und ein außergewöhnliches Sortiment. Ich bin Profi in meinem Metier. Kein anderer in der Gegend hat eine derartige Vielfalt und eine so herausragende Expertise in meinem Segment. Top-Beratung geht halt nicht online, und wenn, dann ist das nur eine Lockdown-Notlösung. Besser werden? Immer gern. Aber bitte später. Ich bleibe erstmal auf der persönlichen Ebene. Nix mit Click & Irgendwas.“\\n\\nJa, so denken viele. Und ich höre das auch des Öfteren, so oder so ähnlich. Gerne antworte ich dann: „Genau deswegen!“ Gerade dann, wenn jemand spitze in seinem Metier ist und eine herausragende Expertise und exzellentes Verkaufspersonal hat, gerade dann, wenn ein Geschäft beratungsintensive Produkte anbietet und im Premiumsegment unterwegs ist und gerade dann, wenn das Produktportfolio in einem bestimmten Metier zugleich breit und tief, also hochspezialisiert ist, sollte man an Click & Collect denken.\\n\\n__Digital und Premium? Na klar.__\\nDenn: Click & Collect ist der ideale Einstieg in eine Premium-Beratung. Wie läuft es denn normalerweise ab? Der Kunde informiert sich im Internet und hat dann noch Fragen. Je komplexer das Produkt, desto mehr Zweifel und Unsicherheiten sind vorhanden – und damit Beratungsbedarf, der bei Amazon und Co. nicht oder nicht vollständig befriedigt werden kann. Dann kommt der Kunde in den Laden und stellt Fragen. Das ist erstmal gut so. Allerdings: Da beginnt die Beratung häufig bei Adam und Eva.\\n\\nClick & Collect ist die Chance, die Kundenbedürfnisse schon zu erfahren, bevor der Kunde das Geschäft betritt. Der Kunde wird als Wissender empfangen, der bereits eine Vorauswahl getroffen hat und dem man gleich an dem Stand beratend abholen kann, an dem er ist. Man erwartet und kennt sich, begegnet sich auf Augenhöhe. Alternativen könnten direkt bereitstehen, Produktergänzungen und Zusatzservices könnten sofort mit angeboten werden. Click & Collect verstärkt so angewandt die Vorteile des stationären Handels mit all seiner Exzellenz und Expertise und kombiniert diese mit dem Know-how des Online-Shoppings.\\n\\n__Shopping ist Freiheit, Click & Collect eine Freiheitsbewegung__\\nStatt dass sich der Kunde x Varianten aus Unsicherheit schicken lässt, diese zuhause ausprobiert und dann aus welchen Gründen auch immer wieder zurücksendet, wie er es beim reinen Online-Handel gewohnt ist, kann er bei Click & Collect in Ruhe auswählen, dann aber im Geschäft im wahrsten Sinne des Wortes „begreifen“, anfassen, aus- und anprobieren. Das persönliche Shoppingerlebnis wird intensiviert und verdoppelt – im Netz und real. Und das alles selbstbestimmt, weil man bei Lieferung nicht auf den Paketboten warten und dann bei Rücksendung eines Teils der bestellten Waren nicht wieder mit Sack und Pack zum Paketdienst rennen muss. Shopping ist Freiheit. Den Kunden so frei wie möglich zu machen, ist Aufgabe des Handels. Wissen ist Freiheit. Service ist Freiheit. Click & Collect ist potenziell eine Freiheitsbewegung, eine, die sich rechnet. Freiheit bedeutet Reduktion: weniger Retouren, weniger unbeantwortete Fragen, weniger Unwissenheit, weniger stochern im Nebel, dafür mehr Zuwendung, mehr Know-how-Transfer und mehr Service.\\n\\n__Eigene Maßstäbe setzen__\\nClick & Collect lässt sich wunderbar als neuer Service vermarkten – als Service des Händlers, nicht als Werbung für ein bestimmtes Produkt. Das stärkt das Image. Es wirkt modern. Click & Collect ist dabei auch viel innovativer als ein Online-Shop. Den kennen die Kunden schon. Das Problem: Jeder Online-Shop muss sich mit Amazon messen lassen. Da kann ein einzelner Händler fast nicht mithalten. Hier lässt sich also nicht viel gewinnen. Mit Click & Collect ist das einfacher, weil es eben noch recht neu ist und die Chance bietet, online und offline optimal zu verbinden. Es lassen sich eigene, ganz individuelle Maßstäbe setzen. Denn: Beim Teil „Collect“ ist der Händler frei, sich selbst zu inszenieren, seine Beratungsexzellenz zu beweisen und dem Kunden Mehrwerte zu bieten. Click & Collect ist kostengünstiger, effektiver und kundenfreundlicher als der reine Online-Shop. Es ist der einfachste und kundenfreundlichste Einstieg ins Digitale.\\n\\n__Gemeinsam geht es noch besser__\\nDerzeit werden viele Befürchtungen laut, dass die Innenstädte veröden könnten. Hier ist sicher ein Neustart möglich. Der stationäre Handel hat seine Vorteile, gerade in der oben beschriebenen Exzellenz. Wie wäre es, diese zu teilen? Click & Collect bietet hierzu Möglichkeiten. Wie wäre es zum Beispiel, wenn sich der Sportartikelhändler mit dem lokalen Optiker und dem Bioladen zusammentut, um einen gemeinsamen Versand der Waren zu organisieren oder ein gemeinsame Abholstation? Der eine bietet die technische und modische Ausstattung, der zweite die ideale Sportbrille und der dritte das perfekte Nahrungspaket für Sportler. Man bewirbt sich gegenseitig, bündelt Kompetenzen und schafft gemeinsame Zusatzservices – im Netz, im Markt in der Fußgängerzone, im Sinne des Kunden. Service- und Kunden-Sharing im Interesse aller Beteiligten ist die moderne Antwort des stationären Handels auf das „andere Kunden kauften auch …“ des Online-Shop-Primus. \\n\\nClick & Collect könnte das ideale Netzwerk werden zwischen Händlern und Kunden, lokalen Händlern untereinander und verschiedener Werbepartner – moderne Marketing und moderne Inszenierung für das ideale Shopping-Erlebnis. „Genau deswegen!“, lautet daher die Devise. Handel, go smart!\\n\\n__Mehr zum Thema?__\\nWer Lust hat, sich mehr mit dem Thema zu beschäftigen, bekommt [hier weitere Impulse](https://ixtenso.de/retail-marketing/click-collect-als-strategisches-tool-der-customer-journey.html). Ich hatte das Vergnügen, an dieser Debatte teilzunehmen und Gedanken beizutragen.\\n\\n--\\n\\nMatthias Hofmann ist Handelsexperte und als Senior Account Director Enterprise\\nbeim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels. \\nT: +49 (0)174 27 99 000\\nE: Matthias.Hofmann@scala.com","en-US":"„Click & Collect, Click & Meet, Click & … alles nur Einschränkung und unnötig in normalen Zeiten. Ist dieser ganze Digitalkram jetzt noch nötig? Hey, die Läden haben wieder geöffnet. Die Kunden haben Nachholbedarf. Und schließlich lässt sich im Geschäft doch am besten verkaufen. Unser Personal ist super geschult und hochmotiviert. Der liegengebliebene Warenbestand muss unter die Leute. Und ich überzeuge durch hohe Qualität und ein außergewöhnliches Sortiment. Ich bin Profi in meinem Metier. Kein anderer in der Gegend hat eine derartige Vielfalt und eine so herausragende Expertise in meinem Segment. Top-Beratung geht halt nicht online, und wenn, dann ist das nur eine Lockdown-Notlösung. Besser werden? Immer gern. Aber bitte später. Ich bleibe erstmal auf der persönlichen Ebene. Nix mit Click & Irgendwas.“\\n\\nJa, so denken viele. Und ich höre das auch des Öfteren, so oder so ähnlich. Gerne antworte ich dann: „Genau deswegen!“ Gerade dann, wenn jemand spitze in seinem Metier ist und eine herausragende Expertise und exzellentes Verkaufspersonal hat, gerade dann, wenn ein Geschäft beratungsintensive Produkte anbietet und im Premiumsegment unterwegs ist und gerade dann, wenn das Produktportfolio in einem bestimmten Metier zugleich breit und tief, also hochspezialisiert ist, sollte man an Click & Collect denken.\\n\\n__Digital und Premium? Na klar.__\\nDenn: Click & Collect ist der ideale Einstieg in eine Premium-Beratung. Wie läuft es denn normalerweise ab? Der Kunde informiert sich im Internet und hat dann noch Fragen. Je komplexer das Produkt, desto mehr Zweifel und Unsicherheiten sind vorhanden – und damit Beratungsbedarf, der bei Amazon und Co. nicht oder nicht vollständig befriedigt werden kann. Dann kommt der Kunde in den Laden und stellt Fragen. Das ist erstmal gut so. Allerdings: Da beginnt die Beratung häufig bei Adam und Eva.\\n\\nClick & Collect ist die Chance, die Kundenbedürfnisse schon zu erfahren, bevor der Kunde das Geschäft betritt. Der Kunde wird als Wissender empfangen, der bereits eine Vorauswahl getroffen hat und dem man gleich an dem Stand beratend abholen kann, an dem er ist. Man erwartet und kennt sich, begegnet sich auf Augenhöhe. Alternativen könnten direkt bereitstehen, Produktergänzungen und Zusatzservices könnten sofort mit angeboten werden. Click & Collect verstärkt so angewandt die Vorteile des stationären Handels mit all seiner Exzellenz und Expertise und kombiniert diese mit dem Know-how des Online-Shoppings.\\n\\n__Shopping ist Freiheit, Click & Collect eine Freiheitsbewegung__\\nStatt dass sich der Kunde x Varianten aus Unsicherheit schicken lässt, diese zuhause ausprobiert und dann aus welchen Gründen auch immer wieder zurücksendet, wie er es beim reinen Online-Handel gewohnt ist, kann er bei Click & Collect in Ruhe auswählen, dann aber im Geschäft im wahrsten Sinne des Wortes „begreifen“, anfassen, aus- und anprobieren. Das persönliche Shoppingerlebnis wird intensiviert und verdoppelt – im Netz und real. Und das alles selbstbestimmt, weil man bei Lieferung nicht auf den Paketboten warten und dann bei Rücksendung eines Teils der bestellten Waren nicht wieder mit Sack und Pack zum Paketdienst rennen muss. Shopping ist Freiheit. Den Kunden so frei wie möglich zu machen, ist Aufgabe des Handels. Wissen ist Freiheit. Service ist Freiheit. Click & Collect ist potenziell eine Freiheitsbewegung, eine, die sich rechnet. Freiheit bedeutet Reduktion: weniger Retouren, weniger unbeantwortete Fragen, weniger Unwissenheit, weniger stochern im Nebel, dafür mehr Zuwendung, mehr Know-how-Transfer und mehr Service.\\n\\n__Eigene Maßstäbe setzen__\\nClick & Collect lässt sich wunderbar als neuer Service vermarkten – als Service des Händlers, nicht als Werbung für ein bestimmtes Produkt. Das stärkt das Image. Es wirkt modern. Click & Collect ist dabei auch viel innovativer als ein Online-Shop. Den kennen die Kunden schon. Das Problem: Jeder Online-Shop muss sich mit Amazon messen lassen. Da kann ein einzelner Händler fast nicht mithalten. Hier lässt sich also nicht viel gewinnen. Mit Click & Collect ist das einfacher, weil es eben noch recht neu ist und die Chance bietet, online und offline optimal zu verbinden. Es lassen sich eigene, ganz individuelle Maßstäbe setzen. Denn: Beim Teil „Collect“ ist der Händler frei, sich selbst zu inszenieren, seine Beratungsexzellenz zu beweisen und dem Kunden Mehrwerte zu bieten. Click & Collect ist kostengünstiger, effektiver und kundenfreundlicher als der reine Online-Shop. Es ist der einfachste und kundenfreundlichste Einstieg ins Digitale.\\n\\n__Gemeinsam geht es noch besser__\\nDerzeit werden viele Befürchtungen laut, dass die Innenstädte veröden könnten. Hier ist sicher ein Neustart möglich. Der stationäre Handel hat seine Vorteile, gerade in der oben beschriebenen Exzellenz. Wie wäre es, diese zu teilen? Click & Collect bietet hierzu Möglichkeiten. Wie wäre es zum Beispiel, wenn sich der Sportartikelhändler mit dem lokalen Optiker und dem Bioladen zusammentut, um einen gemeinsamen Versand der Waren zu organisieren oder ein gemeinsame Abholstation? Der eine bietet die technische und modische Ausstattung, der zweite die ideale Sportbrille und der dritte das perfekte Nahrungspaket für Sportler. Man bewirbt sich gegenseitig, bündelt Kompetenzen und schafft gemeinsame Zusatzservices – im Netz, im Markt in der Fußgängerzone, im Sinne des Kunden. Service- und Kunden-Sharing im Interesse aller Beteiligten ist die moderne Antwort des stationären Handels auf das „andere Kunden kauften auch …“ des Online-Shop-Primus. \\n\\nClick & Collect könnte das ideale Netzwerk werden zwischen Händlern und Kunden, lokalen Händlern untereinander und verschiedener Werbepartner – moderne Marketing und moderne Inszenierung für das ideale Shopping-Erlebnis. „Genau deswegen!“, lautet daher die Devise. Handel, go smart!\\n\\n__Mehr zum Thema?__\\nWer Lust hat, sich mehr mit dem Thema zu beschäftigen, bekommt [hier weitere Impulse](https://ixtenso.de/retail-marketing/click-collect-als-strategisches-tool-der-customer-journey.html). Ich hatte das Vergnügen, an dieser Debatte teilzunehmen und Gedanken beizutragen.\\n\\n--\\n\\nMatthias Hofmann ist Handelsexperte und als Senior Account Director Enterprise\\nbeim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.\\nT: +49 (0)174 27 99 000\\nE: Matthias.Hofmann@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"gbHIjm3bHnrehaL2TVH8m"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2MhzrVMiX2ReyBxQgkGiLx","type":"Entry","createdAt":"2021-06-25T10:42:04.798Z","updatedAt":"2021-06-28T06:11:19.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage – An Indispensable Solution For Businesses in a Post-COVID World"},"slug":{"en-US":"digital-signage-an-indispensable-solution-for-businesses-in-a-post-covid-world"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ZQvjwLBHwCMNdIiqxAfko"}}},"startDate":{"en-US":"2021-06-25T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/au/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.\\n\\n![Digital Signage in Retail Store](//images.ctfassets.net/lx4pzcb22oh0/6NWbVE0RrTNaoQdlO3zmDu/552c667555ead49b0a34c5d4083dea40/LINQ_tablet.jpg)\\n\\nJasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n![X2O Virtual Classroom](//images.ctfassets.net/lx4pzcb22oh0/yy7wUNUlb2VGhiDfX98pz/16a00a154e5e687e3f73e73d1f980f84/Classroom_2_logos_.png)\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/au/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","en-US":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/in/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.\\n\\n![Digital Signage in Retail Store](//images.ctfassets.net/lx4pzcb22oh0/6NWbVE0RrTNaoQdlO3zmDu/552c667555ead49b0a34c5d4083dea40/LINQ_tablet.jpg)\\n\\nJasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n![X2O Virtual Classroom](//images.ctfassets.net/lx4pzcb22oh0/yy7wUNUlb2VGhiDfX98pz/16a00a154e5e687e3f73e73d1f980f84/Classroom_2_logos_.png)\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","in":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/in/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.\\n\\n![Digital Signage in Retail Store](//images.ctfassets.net/lx4pzcb22oh0/6NWbVE0RrTNaoQdlO3zmDu/552c667555ead49b0a34c5d4083dea40/LINQ_tablet.jpg)\\n\\nJasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n![X2O Virtual Classroom](//images.ctfassets.net/lx4pzcb22oh0/yy7wUNUlb2VGhiDfX98pz/16a00a154e5e687e3f73e73d1f980f84/Classroom_2_logos_.png)\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/in/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com/](https://www.scala.com/ \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","ja":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/jp/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.\\n\\n![Digital Signage in Retail Store](//images.ctfassets.net/lx4pzcb22oh0/6NWbVE0RrTNaoQdlO3zmDu/552c667555ead49b0a34c5d4083dea40/LINQ_tablet.jpg)\\n\\nJasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n![X2O Virtual Classroom](//images.ctfassets.net/lx4pzcb22oh0/yy7wUNUlb2VGhiDfX98pz/16a00a154e5e687e3f73e73d1f980f84/Classroom_2_logos_.png)\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/jp/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n","sg":"In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.\\n\\nIn recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. [Digital signage displays](https://www.scala.com/sg/concepts/ \\"Digital Signage Displays\\") have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.\\n\\n![Digital Signage in Retail Store](//images.ctfassets.net/lx4pzcb22oh0/6NWbVE0RrTNaoQdlO3zmDu/552c667555ead49b0a34c5d4083dea40/LINQ_tablet.jpg)\\n\\nJasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.\\n\\n## How can digital signage make a difference for businesses in a post-COVID world?\\n\\n### Promote Employee Health\\nDigital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic. \\n\\n### Queue Management\\nSocial distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.\\n\\n### Promote Online Learning\\nDigital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n![X2O Virtual Classroom](//images.ctfassets.net/lx4pzcb22oh0/yy7wUNUlb2VGhiDfX98pz/16a00a154e5e687e3f73e73d1f980f84/Classroom_2_logos_.png)\\n\\n### Display Product Availability\\nDigital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.\\n\\n### Promote Advertising\\nBeyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.\\n\\n## How Global Brands Have Leveraged Digital Signage To Help Their Businesses Soar\\n\\nGlobal leading lingerie brand [Hunkemoller](https://www.scala.com/sg/casestudies/hunkemoller-new-dimension-to-shopping-experience/ \\"Hunkemoller - Digital Signage Casestudy\\") which recently <a href=\\"https://fashionunited.com/press/retail/hunkemoeller-opens-its-first-store-in-china-followed-by-46-more-stores/2019061728332\\" rel=\\"nofollow\\" target=\\"_blank\\">opened about 50 stores in China</a> designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.\\n\\nMeanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.\\n\\nIn a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.\\n\\nWith over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: [https://www.scala.com](https://www.scala.com \\"Digital Signage Solutions\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>\\n\\n<p>Sources:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.grandviewresearch.com/industry-analysis/digital-signage-market\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.grandviewresearch.com/industry-analysis/digital-signage-market</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.marketing-interactive.com/decathlon-sg-lab-creates-experience-zones-to-disrupt-conventional-retail</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"OBHjQj24JwcBAMb3WII62"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala Solutions could work for your Business:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2c1hkniGMmvO70tMcwsEf3","type":"Entry","createdAt":"2021-06-15T08:41:02.593Z","updatedAt":"2021-06-23T09:41:38.247Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":30,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Transform Your Marketing With Modern Digital Signage Vlog"},"slug":{"en-US":"transform-your-marketing-with-modern-digital-signage-vlog"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6ppYN6XNPKbdJkSm0lqRK7"}}},"startDate":{"en-US":"2021-06-15T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Video log by Jasdeep Kohli"},"description":{"au":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/O56SqRoKR_4\\" title=\\"Introducing Scala: Modern Digital Signage and Marketing Technology\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/au/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/au/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","en-US":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/O56SqRoKR_4\\" title=\\"Introducing Scala: Modern Digital Signage and Marketing Technology\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/sg/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-<p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","in":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/O56SqRoKR_4\\" title=\\"Introducing Scala: Modern Digital Signage and Marketing Technology\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/in/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/in/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","ja":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/O56SqRoKR_4\\" title=\\"Introducing Scala: Modern Digital Signage and Marketing Technology\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/jp/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/jp/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","sg":"Today, 93% of all human communication is visual.  Dynamic __digital signage solutions__ can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.\\n\\n<iframe width=\\"660\\" height=\\"371\\" src=\\"https://www.youtube.com/embed/O56SqRoKR_4\\" title=\\"Introducing Scala: Modern Digital Signage and Marketing Technology\\" frameborder=\\"0\\" allow=\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\" allowfullscreen></iframe>\\n<br><br>\\n\\nThe global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in <a href=\\"https://www.scala.com/sg/industries/retail/\\">retail stores</a>, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.\\n\\nScala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.\\n\\nFor over 30 years, Scala has helped businesses across many industries transform their marketing through [digital signage](https://www.scala.com/sg/concepts/ \\"Digital Signage Solutions\\") and interactive technology.\\n\\nIn this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.\\n\\n<p>-<p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6M9HmmKwsglSzlpOZ6GIYx"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4s0sNORPieAxXqrIjxNHN9","type":"Entry","createdAt":"2021-06-23T09:35:07.673Z","updatedAt":"2021-06-23T09:39:06.305Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Digital Signage Plays a Major Role in Education","in":"How Digital Signage Plays a Major Role in Education"},"slug":{"en-US":"how-digital-signage-plays-a-major-role-in-education","in":"how-digital-signage-plays-a-major-role-in-education"},"localisation":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"en-US":false,"in":true,"ja":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7FMsLaYwYXGLQVZ5mbNrfc"}}},"startDate":{"en-US":"2021-06-23T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"en-US":"The education sector in India has undergone significant changes in the last couple of years. Recognising the need to better engage with the current tech-savvy generation, schools and universities are adopting new technologies to create a seamless educational experience for students and visitors. __Digital signage for education__ plays an important role in helping schools and universities achieve this objective.\\n\\nThe digital signage market is projected to register a CAGR of over 15.1% during 2017-2025. To match global standards, schools and universities in India are recognising the importance of adopting digital signage technologies. \\n\\n![Digital signage for collages](//images.ctfassets.net/lx4pzcb22oh0/1rGTtQZ3BtgM9YBX6xxfbW/ead02340dd9d2326816d2b52e4ec7538/Blog-Edu-June-2021-2.png)\\n\\nIn this article let’s discuss how digital signage has helped the education sector.\\n\\n## Seamless Wayfinding \\nToday’s educational institutions comprise of large, sprawling campuses. It can be challenging for students or visitors to find their way around. Digital signage greatly helps by making wayfinding easy and convenient. Wayfinding kiosks placed at entry and exit points provide directions and enable easy navigation. They grab attention and visually beautify the surroundings as well.\\n\\n## Effective Communication\\nUnlike their traditional counterparts, digital screens allow important announcements like events, office opening hours and school terms to be easily updated via remote access. This makes the dissemination of information seamless and effective.\\n\\n## Promote Environmental Sustainability\\n[Digital signage for education](https://www.scala.com/in/industries/education/ \\"Digital Signage for Education\\") promotes environmental sustainability and reduces costs by eliminating the need for printing.\\n\\n## Virtual and Interactive Remote Learning\\nDigital signage for education also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools-X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## Share Emergency Information Quickly \\nSchools and universities can easily display emergency evacuation plans and routes on digital signage screens throughout the campus. This greatly reduces chaos and prevents loss of property and life in an emergency situation.\\n\\n## Advertise Library Offerings \\nUniversities in India have huge libraries. To tap into this advantage, digital screens placed outside libraries can display important information like opening hours, availability of resources and library rules. [Interactive tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets - Commercial Tablets\\") within the library can allow students to easily search for the availability of books and other resources.\\n\\n## Smart Cafeteria with Digital Menu Boards \\nDigital menu boards placed at school cafeterias enhance the dining experience by bringing menus to life with appealing videos and visuals. At the same time, they promote healthy eating by displaying nutritional information as well as reduce perceived wait times, or offer innovative order pickup options.\\n\\nDigital signage for education clearly improves campus communication, enhances learning and enlivens the school environment.\\n\\nScala has revolutionised the digital signage for education by providing an easy-to-use platform that is stable and reliable, yet infinitely customisable, flexible and scalable. With over 30 years of experience, Scala has leveraged the latest cutting-edge technologies in each of its solutions to provide a seamless experience to the schools and universities.\\n\\nTo discover more visit: [https://www.scala.com/in/industries/education/](https://www.scala.com/in/industries/education/ \\"Digital Signage Solutions for Education\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>","in":"The education sector in India has undergone significant changes in the last couple of years. Recognising the need to better engage with the current tech-savvy generation, schools and universities are adopting new technologies to create a seamless educational experience for students and visitors. __Digital signage for education__ plays an important role in helping schools and universities achieve this objective.\\n\\nThe digital signage market is projected to register a CAGR of over 15.1% during 2017-2025. To match global standards, schools and universities in India are recognising the importance of adopting digital signage technologies. \\n\\n![Digital signage for collages](//images.ctfassets.net/lx4pzcb22oh0/1rGTtQZ3BtgM9YBX6xxfbW/ead02340dd9d2326816d2b52e4ec7538/Blog-Edu-June-2021-2.png)\\n\\nIn this article let’s discuss how digital signage has helped the education sector.\\n\\n## Seamless Wayfinding \\nToday’s educational institutions comprise of large, sprawling campuses. It can be challenging for students or visitors to find their way around. Digital signage greatly helps by making wayfinding easy and convenient. Wayfinding kiosks placed at entry and exit points provide directions and enable easy navigation. They grab attention and visually beautify the surroundings as well.\\n\\n## Effective Communication\\nUnlike their traditional counterparts, digital screens allow important announcements like events, office opening hours and school terms to be easily updated via remote access. This makes the dissemination of information seamless and effective.\\n\\n## Promote Environmental Sustainability\\n[Digital signage for education](https://www.scala.com/in/industries/education/ \\"Digital Signage for Education\\") promotes environmental sustainability and reduces costs by eliminating the need for printing.\\n\\n## Virtual and Interactive Remote Learning\\nDigital signage for education also presents a unique teaching experience with real-time engagement to remote instructors and participants alike.\\n\\n<a href=\\"https://www.x2omedia.com/en/solutions/oneroom/classroom/\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O Media’s</a> virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom.\\n\\nFeaturing high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools-X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.\\n\\n## Share Emergency Information Quickly \\nSchools and universities can easily display emergency evacuation plans and routes on digital signage screens throughout the campus. This greatly reduces chaos and prevents loss of property and life in an emergency situation.\\n\\n## Advertise Library Offerings \\nUniversities in India have huge libraries. To tap into this advantage, digital screens placed outside libraries can display important information like opening hours, availability of resources and library rules. [Interactive tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets - Commercial Tablets\\") within the library can allow students to easily search for the availability of books and other resources.\\n\\n## Smart Cafeteria with Digital Menu Boards \\nDigital menu boards placed at school cafeterias enhance the dining experience by bringing menus to life with appealing videos and visuals. At the same time, they promote healthy eating by displaying nutritional information as well as reduce perceived wait times, or offer innovative order pickup options.\\n\\nDigital signage for education clearly improves campus communication, enhances learning and enlivens the school environment.\\n\\nScala has revolutionised the digital signage for education by providing an easy-to-use platform that is stable and reliable, yet infinitely customisable, flexible and scalable. With over 30 years of experience, Scala has leveraged the latest cutting-edge technologies in each of its solutions to provide a seamless experience to the schools and universities.\\n\\nTo discover more visit: [https://www.scala.com/in/industries/education/](https://www.scala.com/in/industries/education/ \\"Digital Signage Solutions for Education\\")\\n\\n<p>-</p>\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n</p><p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Sr. Manager - Corp Comm &amp; Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2U23CvMxoNHWM6lDyi0qLA"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us:","in":"Talk to us:"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3SeVFSMU6HllFQHebODhNQ","type":"Entry","createdAt":"2020-02-27T15:30:02.192Z","updatedAt":"2021-06-15T14:05:15.969Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":16,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top Retail Trends in 2020: Smarter In-Store Experiences"},"slug":{"en-US":"top-retail-trends-in-2020-smarter-in-store-experiences"},"localisation":{"au":true,"en-US":true,"in":true,"sg":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1ZcsuG08SJWBAze5Alr1pi"}}},"startDate":{"en-US":"2020-02-27T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences.\\n\\nOn a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/au/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/au/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/au/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","en-US":"With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences.\\n\\nOn a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/en/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/en/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/en/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","in":"With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences.\\n\\nOn a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/in/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/in/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/in/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n","sg":"With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences.\\n\\nOn a mission to help retailers deliver dynamic content to improve the overall customer experience, the booth at the NRF 2020 Show focused primarily on creating a smart store, demonstrating how retailers can level the playing field with online competition and bring the best of online shopping and efficiency into the store. With advanced digital signage, businesses can use sensor technology to collect data and better understand customer and employee in-store interaction and engagement. This helps retail and marketing teams deliver smarter messaging along the entire shopping journey, by activating location-based marketing to take advantage of that valuable time shoppers spend in the store.\\n\\nHere, we’ll share the top trends in 2020 on display at NRF and our key takeaways. \\n\\n__What is the NRF Show?__\\nIf you’re in retail and not in the know about the NRF show, let’s get up to speed. The NRF puts on a massive event each year in New York, NRF 2020: Retail’s Big Show & Expo, for professionals to network, collaborate and showcase what’s exciting in retail across the industry — from floor plans and store fixtures to displays and the latest innovations in retail technology. \\n\\nWith more than 800 exhibits, 100 educational sessions and 40,000 attendees, it’s an opportunity for retailers to see trends that span every aspect of the retail store and e-commerce customer experience, marketing technology and back of the house systems to the latest in visual merchandising. This year’s show had the theme “vision” and focused on two major topics — data and the increasing use of technology, particularly analytics, to drive marketing for retailers.\\n\\nIf you think only giant corporations could benefit from the NRF Show, think again. The Startup Zone gave newcomer emerging technology companies the chance to show off their innovations to industry leaders. This year’s event held more than 100 Exhibitor Big Ideas sessions where industry professionals presented their latest tech solutions, insightful case studies and demos. The show also featured expo tours on AI, customer experience, the future of in-store technologies and digital experience. \\n\\n__NRF 2020 Trends__\\nScala and STRATACACHE scoured NRF 2020 for trends, takeaways and innovations worth sharing. Meanwhile, we approached the event with main themes of our own to share. Our marketing technology solutions and personalized on-screen content at the show focused on delivering retail transformation and exceptional customer experiences. We shared innovations around operational efficiency, personalization at scale, frictionless customer experience and in-store insights and data analytics. These themes around delivering an end-to-end customer experience bubbled up in conversations with retailers and at many of the breakout sessions.\\n\\nBeyond sharing insights on in-store retail innovations such as decision-informed AI and intelligent visual displays in our in-booth theater, we engaged in some market research, attending talks, visiting exhibits and talking to industry experts to put our finger on the pulse of where the industry currently is, where it’s headed and how technology drives transformation. \\n\\nThe main trends that retailers should take note of for 2020, include customizing technology stacks and artificial intelligence. These trends in the retail market industry are poised to help with everything from data collection to customer behavior tracking. \\n\\n__Customizable Tech Stacks__\\nBeing able to choose what’s included in your brick and mortar company’s tech stack is a big deal. With the freedom to customize the services that you need, retailers can level the playing field with online shopping by integrating into retailers’ current tech stack to provide further personalization in-store. Customers online are used to instant recommendations and streamlined checkout — mature technology and solutions can bring that level of personalization to your in-store experience today.\\n\\nOne such example is using in-store checkout platforms and mobile apps, retail companies can incorporate elements such as loyalty programs, leveraging information from a loyalty account, to directly improve customer satisfaction and provide one-to-one personalization. By allowing customers to find what they are looking for easily, check out quickly and build points, businesses will find customers are happier and more likely to return. \\n\\n__Artificial Intelligence__\\nAI continues to be at the forefront of technology innovations, which was on full display and top of mind at NRF 2020. Today retailers can use these solutions for a range of task-based optimization and messaging including inventory management and sales associate and customer behavior tracking. Simply installing sensors throughout a store allows retailers to track merchandise, employees, high value assets and shoppers to gain key insights and improve the overall business. By keeping track of what’s being sold, patterns, behaviors and where shoppers linger, an in-store analytics platform helps inform targeted messaging, product placement and staff allocation. \\n\\nFor more insights on the 2020 NRF Show trends, check out [this podcast by Manolo Almagro](https://qdivision.us/media/ \\"this podcast by Manolo Almagro\\"), Managing Partner at Q Division. \\n\\n__NRF 2020 Guest Speaker Takeaways__ \\nSTRATACACHE team members sat in NRF keynote presentations with industry leaders during the week — here are our key takeaways.\\n\\n__Gather Customer Insights__\\nThe key to retail growth is customer data. This is why it is vital for retailers to start putting in sensors to collect deep in-store insights about how customers are spending time and money in the store, and how employees are engaging and operating. However, this data is only useful if it’s being utilized in real time.The goal is, after all, to predict the customer’s next move and automate personalized content on any digital display — front of store signage, displays in the back of the house or on mobile. Your back office and front staff must be in sync to maximize efficiency. Appropriately restocking products, organizing product displays and updating space layouts all depend on both groups being aware of what the other is doing.  \\n\\n__Customer Personalization Is Key__\\nAnother key trend is personalization — how to do it well and how not to do it. Customers don’t want to just be lumped into a consumer group based solely on their basic demographics. Shoppers these days are informed about a brand’s products and services before stepping foot in the store, and they want to feel like they are involved in the brand’s community. Although online shopping has proven to be a great success, a lot of people still want to experience shopping in the store, for reasons such as testing or specifically selecting products, having a memorable experience or having an immediate shopping need. These are aspects of shopping that e-commerce can’t deliver, and where incorporating the benefits of online shopping into the physical world becomes a key factor. \\nLet’s look at some of the numbers. According to a recent Retail TouchPoints Personalization Benchmark Survey, only about 23% of retailers take advantage of personalized digital display options for customers who opt in to use the company’s mobile app. In other words, brands are spending money to develop an app for customers to use, but they are not utilizing the app to generate customized content for those shoppers. Here are a few more informative statistics: \\n\\n- 36% of retailers arm their associates with the appropriate technology to offer customers product recommendations or personalized services\\n\\n- 33% of brands send notifications out via the mobile app when the customer is close to the physical store\\n\\n- 29% of retail companies are sending promotions to the customer’s mobile device when they are inside the store \\n\\n__STRATACACHE Technology Solutions at NRF 2020 Show__ \\nAt this year’s retail event, the STRATACACHE booth displayed retail marketing technology solutions that highlight end-to end shopping experiences, personalization, automation and product discovery. The customer journey — from the store front, aisles, dressing rooms and pick-up queue — needs to offer the convenience and personalization of online shopping while delivering an experience that can only be found in the store. We zoomed in on the major value-add of introducing back-of-house visual displays to track alongside that in-store customer experience. \\n\\n__AI-informed Decision Making for Digital Signage__\\nOur booth had sensors at each retail solution, gathering inputs to demonstrate to retailers the impact of decision-based messaging on visual displays. Put another way, our in-booth dashboards showed sensor inputs that inform an AI engine which ultimately feeds data-optimized messaging to the displays. This smart, data-informed messaging system provides key insights into how a store runs and is transformational both in terms of operations and marketing. \\n\\n__Online-Level Personalization for In-Store Results__\\nRetailers can get a better understanding of how customers move throughout their space, what products are flying off the shelves and where staff members should be placed to better serve their customers — while AI informs what messages should appear on intelligent visual displays, in real time. This level of customization helps brick-and-mortar retailers compete against online retailers. After all, most people turn to online shopping because they think it’s more convenient than going to the store. However, negative points like expensive shipping costs and not being able to physically touch, select or test the product tend to make many consumers reconsider how they make purchases. To maximize the benefits of online shopping while bringing the best of those digital elements into their physical spaces, retailers need to focus on improving the customer experience inside their stores. \\n\\nHaving a full solution, including software, hardware, services and support, in-house, we demonstrated a range of digital signage options with a focus of learning from the retailer what their consumer engagement goals are. \\n\\n__Strategic Partnerships__\\nIn addition to our technology and innovations on display at NRF 2020, STRATACACHE made some key announcements. \\nWe announced a strategic technology partnership with Japanese company Hakuhodo DY Holdings — a well known international marketing, advertising and communications company — to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. To find out more, click [here](https://www.scala.com/sg/news/stratacache-announces-strategic-technology-partnership-with-hakuhodo-dy-holdings-to-drive-digital-transformation-and-enhance-in-store-retail-engagement-experiences/ \\"here\\").\\n\\nSTRATACACHE also announced a strategic partnership with BOE Technology Group, a global leader in the semiconductor display industry and an Internet of Things (IoT) company. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. For more on this announcement, click [here](https://www.scala.com/sg/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/ \\"here\\").\\n\\n__In Conclusion__\\nWe left NRF 2020 knowing it’s clear that retailers want to compete with ecommerce, and  personalizing the shopping experience is key to this fight. Data collection and behavior tracking using sensors and AI are the wave of the future, and the [STRATACACHE](https://www.stratacache.com/nrf-2020/ \\"STRATACACHE\\") family is right at the forefront of this movement. \\n\\nLearn more about Scala’s digital signage solutions today — [subscribe here](https://www.scala.com/sg/contact/ \\"subscribe here\\") to keep up with the latest in smart digital signage.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"Rxt38HTCdhzION81zS66M"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2jfDG9FwbEkrlTzDAWzqaX","type":"Entry","createdAt":"2021-02-16T13:57:28.064Z","updatedAt":"2021-06-14T15:01:34.565Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Time for Touching Touchscreens?"},"slug":{"en-US":"a-time-for-touching-touchscreens"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7apDlSbvVf3SPtJPmAhoxF"}}},"startDate":{"en-US":"2021-02-16T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Across Europe, lockdowns are lifting, being reinstated and then lifted again in response to Covid-19 transmission rates and hospital admissions. With regulations different from town to town and week to week, it is unsurprising that the general public are apprehensive about what is safe and what is permitted. As lockdowns lift and shoppers return to the high street, retailers should be appreciative that there will be different levels of comfort around in-store interactions whether those interactions are with staff, other customers, keypads or screens. As businesses welcome back customers, they should look to the comfort of their clients - the levels of concern and confidence on the high street - and implement ways in which all customers can engage with their brand.\\n\\nOnline has become an important way for those unable or unwilling to venture into stores to shop but we know that there is definitely still an appetite to spend in bricks and mortar locations as evidenced in retail data showing spikes in spending when stores have been open. I may be biased, but I am confident that bricks and mortar will continue to be an essential part of the retail mix and that screens will have a key role in assuring shoppers and ensuring that their in-store experience is safe, convenient and enjoyable. Scala screens can be outfitted to be antimicrobial. Indeed, a retail touchscreen is likely to be a lot more hygienic than the screen on an average mobile phone. However, it is understandable people may be reluctant to touch a screen to place an order or enter a collection code, so retailers should look at and offer other forms of interaction. This doesn’t mean screens are redundant, I’d argue that they are more necessary than ever, but the way customers want to interact with screens has changed. \\n\\nCapgemini research released May last year, suggests that globally, 77% of consumers expect to increase their use of touchless interactions during Covid-19. In the UK, the figure is 86%. Post Covid, the expectation of interacting through voice assistants, facial recognition and apps to avoid human interactions and touchscreens is still present, with 62% of global customers expecting to use more touchless tech. \\n\\nWith some nations operating a ‘check-in’ system to track Covid, shoppers are getting used to pulling out their phones when entering a shop or restaurant. Many restaurants have already implemented in-app ordering with a QR code at the table. There is no reason why this behaviour couldn’t be extended to in-store shopping. Using their phone and contactless payments, shoppers could scan QR codes printed on tags or display screens to a payment without queueing or touching a public keypad. Beyond payment, mobile and screen integration could mean clothing displayed on screen and then ‘ordered’ via a personal device to be placed into a changing room, minimising contact with shop staff and allowing changing rooms to be cleaned between use. For shops with larger items, such as furniture, customers could scan codes next to display items, with purchased items brought to a convenient pick up point for easy loading into the car. \\n\\nSo what about voice commands and screens? In the UK, 62% of consumers will expect voice activation on dedicated devices at shops, banks and government offices to avoid human interactions and touchscreens. Using our voice is not new for consumers: drive-throughs have used voice ordering for years and the rise of the smart speaker means that voice-activated technology in the home has become commonplace for many. Voice activation makes contactless technology more accessible for the general public as functionality isn’t dependent on the presence of an up-to-spec phone. Voice interaction could also be a massive boon in shopping areas that benefit from tourist traffic, if the technology allows for multiple languages.  \\n\\nI’m not a shy person but I’m not sure how comfortable I’d be speaking into a screen in a shop, especially while also wearing a mask. A better scenario, at least for me, would be for the shop that I enter to recognise me through an interaction with my phone (with appropriate permissions granted of course). The shop could then alert me to offers or products of interest. A screen in the changing room could, using the data from the items that I selected to try on, show me what might go with my items or how what I have picked might look with items I have bought before. This personalisation would encourage loyalty to a brand or shop as the business saves me some time and offers products in a convenient and safety-aware way. \\n\\nTouchless will be an important part of shopping experience but to assume that one form of touchless tech will cover all consumers at all times is short-sighted. Comfort levels with different forms of interaction will change depending on what is happening in the news, how shoppers feel that day, the time that customers have, and the product that they are shopping for. Through offering a range of options for the consumer, businesses show that they value their customers, respect their individuality and appreciate their concerns. This is potentially a powerful way to build relationships as well as business both for the short and the long term. \\n\\n--\\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7iz5nZY6QIoCNcddn5Tbiy"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3klqfwernzpMVhaoDqsDao","type":"Entry","createdAt":"2021-05-10T15:00:59.334Z","updatedAt":"2021-06-08T14:33:32.494Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Checking In at the Check Out"},"slug":{"en-US":"checking-in-at-the-check-out"},"localisation":{"au":false,"de":false,"en-US":true,"fr":false,"in":false,"ja":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"umwTubohmDSxLYAbPXbTl"}}},"startDate":{"en-US":"2021-06-07T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Recent data from Kantar suggests that UK grocery sales have risen by 5.7% to over £31 billion as shoppers return to stores. The growth in online grocery sales has also been almost halved in the last three months. The figures are enlightening and suggest that there is a real appetite for shoppers to travel to supermarkets for their food and essential items and that retail is, hopefully, returning to some sort of normal. \\n\\nFor me, and the Scala team, the question is what is the “normal” to which supermarket shoppers will be returning? Even if footfall and sales return to or even surpass 2019 numbers, the sudden unpredicted lockdowns and restrictions will mean that businesses of all types will be aware that “normal” can be stopped or skewed without warning. The fallout of the last year will mean that brands are likely exploring ways to future proof their business for any eventuality. For many retailers this will mean firming up their omnichannel offering as well as reconfiguring their physical spaces to better accommodate possible disruptions such as social distancing, occupancy restrictions or online order fulfillment.  \\n\\nIt isn’t just brands that will be wary or looking ahead to an unpredictable future. Shoppers too have had their lives upended by the global pandemic and their priorities may have significantly changed following a year at home. For many, the last year has been a time to try online grocery for the first time or to buy groceries from a brand not normally used. We have seen data that suggests that as we emerge from the pandemic, customers believe that their shopping behaviours will change permanently as a result of lockdown living. We will wait and see if customers\' self-predicted behaviour actually manifests but brands should be aware of customer intentions.\\n\\nWe have a <a href=\\"http://www3.scala.com/grocery-whitepaper\\" target=\\"_blank\\">new white paper</a> that looks at the trends we expect to see in the grocery sector in the short and long term. Compiling and analysing the massive quantity of data that has been generated over the last 16 months, <a href=\\"http://www3.scala.com/grocery-whitepaper\\" target=\\"_blank\\">Checking In at the Check Out</a>, identifies the key trends likely to have an impact on customers and supermarkets across Europe. The paper then goes on to look at some of the digital solutions that are best placed to make the most of these key trends. Delivery and the logistics involved in fulfillment of delivery will be a key adaptation for grocers and we predict that many, especially those larger hyper-market style premises, will look to use their car park space to better serve customers and minimise waste. Other trends identified in the white paper is a customer preference for local and a greater awareness of prices across products and supermarket brands. The white paper explores the potential for new signage technology such as shelf-edge displays and what the future may hold for occupancy management within supermarkets and personalisation via a customer’s personal device. \\n\\nAs vaccination numbers rise so it seems do trips to the supermarket. As baskets get smaller, how will supermarkets win and retain customers now and in an uncertain future. The data in Checking In at the Check Out contains a lot of clues as to where customer priorities lie and their expectations as they return to the supermarket. The white paper shares possible solutions for grocers, as well as other retailers to exceed these expectations, attract and retain customers. The grocery market is an extremely competitive one and it will be those brands that have learned the lessons of the past year and are investing in solutions for the years ahead that will be set for success whatever the future may hold. \\n\\n--\\n\\n<a href=\\"https://www.linkedin.com/in/harryhornmarketing/\\" target=\\"_blank\\">Harry Horn</a> is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2UewmIBaIgMioXuqQ2HrV6"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"19MfjbNPIpePRdweiXojFo","type":"Entry","createdAt":"2021-06-04T10:37:49.982Z","updatedAt":"2021-06-04T11:19:31.447Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Why Should Banks Invest in Digital Signage?"},"slug":{"en-US":"why-should-banks-invest-in-digital-signage"},"localisation":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"ja":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1zTbTMpvqtFUEurVQlo2YW"}}},"startDate":{"en-US":"2021-06-04T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Jasdeep Kohli"},"description":{"au":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/au/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","en-US":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","in":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/in/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","ja":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/jp/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/jp/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>","sg":"To effectively reach tech-savvy customers and distinguish themselves, banks all around the world are augmenting their use of digital signage for in-branch branding, customer and branch services promotions, reducing perceived waiting times, and uplifting ambiance. In fact, research shows that 60% of banks use digital signage for customer communication.\\n\\nIn this article, we’ll discuss how banks can adopt digital signage to reposition themselves to stand out in terms of the products they offer, and the customer experiences they deliver.\\n\\n## 1. Evolve the in-branch experience\\n\\nIn today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. [Bank digital signage](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.\\n\\n## 2. Increase customer engagement\\n\\nWhile waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times. \\n\\n## 3. Drive branding and promotion \\n\\nWith its ability to display dynamic interactive content, __bank digital signage__ can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas. \\n\\n## 4. Enrich Corporate Communication\\n\\nA centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.\\n\\n## 5. Self-Service Terminal Integration\\n\\nInteractive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.\\n\\n## 6. Understand Customer Behaviour\\n\\n<a href=\\"https://www.walkbase.com/markets/finance/\\" ref=\\"nofollow\\" target=\\"_blank\\">In-branch data</a> such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.\\n\\n## Transform Your Bank With Digital Signage\\n\\nBank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.\\n\\nFor over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.\\n\\nClick [here](https://www.scala.com/sg/industries/banking-and-finance/ \\"Bank Digital Signage\\") to learn more about Scala’s digital signage solutions for banking.\\n\\n<p>-</p>\\n\\n<p><strong>Follow us:</strong> <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a> | <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a> | <a href=\\"https://www.youtube.com/channel/UCi-5NZyU7aYsP7MqOhhMlnQ\\" rel=\\"nofollow\\" target=\\"_blank\\">YouTube</a>\\n\\n</p><p><a href=\\"https://www.linkedin.com/in/jasdeep-kohli-aa94b231/\\" ref=\\"nofollow\\" target=\\"_blank\\">Jasdeep Kohli</a>, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"16BpxPRIqF5khV6TuPo2Ez"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Talk to us about how Scala solutions could work for your bank."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2gCW2oAlq1oKFnkV7gpyR7","type":"Entry","createdAt":"2020-04-27T21:35:12.985Z","updatedAt":"2021-06-01T02:36:12.858Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"What Does the $2.2 Trillion Stimulus Package Mean for Businesses with Digital Signage?"},"slug":{"en-US":"what-does-the-usd2-2-trillion-stimulus-package-mean-for-businesses-with-digital-signage"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"eNmCKy1SclckpeQAjuE7z"}}},"startDate":{"en-US":"2020-04-27T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"The $2.2 trillion stimulus package, recently signed into law as the [CARES Act](https://www.congress.gov/116/bills/hr748/BILLS-116hr748enr.pdf), was designed to give aid to individuals and businesses who are adversely affected by the current global health crisis.\\n\\nMany business owners are now wondering how this new law, created to ease their financial burden, affects them. In this post, we discuss what is included for businesses in the CARES Act and what it means for your digital menu boards.\\n\\n__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/au/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/au/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/au/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/au/contact/) with our experts today.","en-US":"The $2.2 trillion stimulus package, recently signed into law as the [CARES Act](https://www.congress.gov/116/bills/hr748/BILLS-116hr748enr.pdf), was designed to give aid to individuals and businesses who are adversely affected by the current global health crisis. \\n\\nMany business owners are now wondering how this new law, created to ease their financial burden, affects them. In this post, we discuss what is included for businesses in the CARES Act and what it means for your digital menu boards.\\n\\n__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your quick service restaurant (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/en/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/en/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/en/contact/) with our experts today.","in":"The $2.2 trillion stimulus package, recently signed into law as the [CARES Act](https://www.congress.gov/116/bills/hr748/BILLS-116hr748enr.pdf), was designed to give aid to individuals and businesses who are adversely affected by the current global health crisis.\\n\\nMany business owners are now wondering how this new law, created to ease their financial burden, affects them. In this post, we discuss what is included for businesses in the CARES Act and what it means for your digital menu boards.\\n\\n__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/in/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/in/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/in/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/in/contact/) with our experts today.","sg":"The $2.2 trillion stimulus package, recently signed into law as the [CARES Act](https://www.congress.gov/116/bills/hr748/BILLS-116hr748enr.pdf), was designed to give aid to individuals and businesses who are adversely affected by the current global health crisis.\\n\\nMany business owners are now wondering how this new law, created to ease their financial burden, affects them. In this post, we discuss what is included for businesses in the CARES Act and what it means for your digital menu boards.\\n\\n__Investing In Digital Signage Solutions During Crisis__ \\nInvesting in new equipment during uncertain times can be worrisome, but with the CARES Act in place this should not be an issue. In fact, the newly passed CARES Act includes a section that can encourage those investments. According to the Act, businesses that invest in [Qualified Improvement Property](https://www.irs.gov/newsroom/new-rules-and-limitations-for-depreciation-and-expensing-under-the-tax-cuts-and-jobs-act) (QIP) will now have the benefit of accelerated depreciation and immediate tax deductions. \\n\\nEssentially, that means that if you buy equipment that adheres to government-given guidelines and ensures the survival of your business while meeting the needs of your consumers, then you will be able to accelerate depreciation from 39 years to 15 years on this year’s tax returns. You will also be able to amend your tax documents from 2018 to apply the deduction there, as well.\\n\\n__CARES Act Tax Provisions for Qualified Improvement Property__\\nTaking a step back to 2017, the [Tax Cuts and Jobs Act](https://www.forbes.com/sites/anthonynitti/2020/03/25/congress-reaches-agreement-on-a-coronavirus-relief-package-tax-aspects-of-the-cares-act/#1accd5145f99) was originally intended to accelerate the depreciation on QIP. If you are unclear on what exactly QIP is, here’s a quick definition: It is considered to be any improvements to the interior of a commercial building after the business was opened. The Tax Cuts and Jobs Act was intended to reduce the depreciable life of QIP from 39 years to 15 years. It was also meant to give immediate tax deductions valued at up to 100% bonus depreciation. Once the bill was drafted, Congress did not drop the lifespan from 30 years to 15 years, so the 100% bonus deduction was no longer on the table. \\nAlthough this was disappointing to many businesses across the country, the CARES Act has sought to remedy the situation. Congress decided to make the CARES act retroactive to January 1, 2018 – meaning taxpayers may amend their tax return documents from 2018 and re-file for the returns they should have gotten two years ago. As a result, businesses can now reap the benefits of accelerated depreciation. \\n\\n__What Does This Mean For Your Digital Menu Boards?__\\nIf you recently installed digital signage solutions for your [quick service restaurant](https://www.scala.com/sg/industries/quick-service-restaurants/) (QSR) retail space, grocery store or any other type of business, you can take advantage of the benefits within the CARES Act. Also, if you make changes to your facility now to [improve your customer experience](https://www.scala.com/sg/concepts/) and make contactless interactions possible, you may be eligible for these benefits. \\n\\nSince social distancing guidelines have been in effect, foot traffic is down and many are opting for remote interactions whenever possible to “slow the spread.” However, that doesn’t mean the QSRs and other essential businesses are closed down during a global health crisis. Because it’s necessary for essential businesses to remain open and provide goods or services to the public, even with many QSRs experiencing state-mandated dining room closures, it is crucial they adapt their business, including providing contactless or limited contact interactions. Digital signage from Scala makes it easy to deliver high-level customer service while maintaining a safe distance for your customers and staff. \\n\\nDuring these unprecedented times, tensions can run high. By incorporating marketing technology such as digital signage solutions into your QSR, retail store or the essential business, you can help ease the stress of being out in public by streamlining contactless interactions. \\n\\n__Scala’s Digital Signage Solutions__ \\nScala’s digital signage solutions are designed to enhance your personalized marketing efforts and streamline the flow of traffic within your space. From drive thru digital menu boards to self-service touchscreen kiosks, you can optimize how your customers interact with your business. \\n\\nFor more comprehensive support around implementing digital signage solutions, Scala offers an all-inclusive [content platform](https://www.scala.com/sg/products/software/). Scala Enterprise allows business owners, managers and marketing teams to create, manage, playback and publish new digital content quickly and efficiently. In today’s business environment and beyond, digital signage opens the opportunity to present guidelines for your business’ new ordering or pick-up procedures to customers, display new promotions and other relevant information to guests such as wait times and health and safety measures. All of this display content messaging can instill strong brand loyalty.\\n\\nThe best part about Scala’s digital signage solutions is that the content is managed locally, but the technical support is global. Based in Philadelphia, PA, our network of marketing technology and digital signage professionals span across the globe, reaching more than 100 countries.\\n\\nWith over 30 years of experience in the field, we have installed over 500,000 digital signage units around the world. Our flexible platform is available to help you optimize your business. To learn more about how Scala can help you incorporate digital signage throughout your facilities, [get in touch](https://www.scala.com/sg/contact/) with our experts today."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"MoG4MVLUtJ6aFgXmqi1Wb"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5EDAdw0C0ESzuDiYH9lGXR","type":"Entry","createdAt":"2021-01-12T14:16:03.359Z","updatedAt":"2021-06-01T02:33:21.959Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Start anywhere, Finish anywhere"},"slug":{"en-US":"start-anywhere-finish-anywhere"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"38nq5XSqs7y0yRCwHK59kF"}}},"startDate":{"en-US":"2021-01-12T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"Throughout my career I’ve worked with businesses and retailers to find solutions to serve their customers better, market their offering more effectively, minimise waste, and ultimately increase their bottom line. I love my job. I’m a curious person, keen to get behind what makes people tick and businesses work. I am also a shopper who values good, personalised service and who is willing to pay a bit more for a better retail experience. \\n\\nThe trend that we’ve seen over the last few years and something which has only gained more prominence and necessity over the last 10 months, has been the ability for shoppers to engage with a brand how they want — whether it be online, via an app or in the store. This desire for shoppers to fully control how they interact with a retailer means that transactions can start anywhere and finish anywhere, using multiple touchpoints and platforms. A customer may research an item on an app and then purchase in store or perhaps a shopper spots something they like in the aisles and then, once home, they explore its features further online. \\n\\nSo what does a [start anywhere, finish anywhere](https://www3.scala.com/whitepaper-building-retail) interaction look like? What do customers really expect from retailers and how can retailers make the most of technology and data to meet or exceed customer expectations and create truly integrated experiences? \\n\\nA customer enters a store to collect an item that they have previously purchased on the store’s website. In store, they enter their collection code at the pick-up area and then decide to browse the aisles while they wait for their item to be retrieved. While browsing they spot something else that they’d like to purchase. They pick up the item and head towards the till point. The line at the manned cash register is long and the customer decides that they don’t have the time to wait. Instead of waiting in a lengthy queue, the customer makes use of a self-service pay point, using contactless payment via their phone. As they leave the store they pick up the click and collect item, which had been purchased previously online with a different transaction, which has now been retrieved for them. \\n\\nStart anywhere, finish anywhere is becoming an essential requirement for shoppers. There is an expectation for a truly holistic shopping experience with shoppers assuming that they will be able to access brands and products in whichever way is most convenient to them: in store, through an app, online, or even an in-the-moment combination of a variety of options. Shoppers also want to choose how long they interact with a brand in order to research, locate or buy a product. \\n\\nFor some, queuing to buy an item may not be an issue while paying for postage or waiting days for delivery makes them balk. For others, waiting in line could prove a deal breaker. Some customers may want home delivery for their products, while others prefer to pick up a purchase from a store branch, petrol station or convenience store. This desire for flexible buying and receiving options extends beyond traditional retail goods - the recent UK launch of McDonalds ‘click and serve’ service demonstrates the start anywhere, finish anywhere principles employed in a quick serve restaurant environment. The multitude of ways to order and receive a Big Mac shows a clear appreciation of customer desires and the value in offering flexible purchasing options. This adaptable, omnichannel and omnioption approach is something that should be considered by all retailers. \\n\\nAt Scala we understand the needs and expectations of the customer and work with retailers to provide innovative omnichannel solutions. Making the most of proven, stable technology, we work with our partners to create opportunities that not only meet the wants of the customer and exceed their expectations but that also create efficiencies within the business to reduce labour and material waste. Integrated omnichannel solutions can give retailers essential insight into shopper behaviour and floor operations while data gained from a connected offering can  support product discovery and create a personalised customer experience. With Scala, retailers can forge relationships with their customers that truly can start anywhere. With considered design and flexible solutions, we work with retailers to ensure that although a customer can finish their transaction with a retailer when and how they want, that their ongoing relationship with the retailer itself doesn’t finish anytime soon.\\n\\n--\\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2u7MkVsT5U0qkPgw42Or2G"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7nqnnjAmdKugphVc2c73LI","type":"Entry","createdAt":"2021-01-29T09:38:13.633Z","updatedAt":"2021-06-01T02:31:04.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Window Shopping"},"slug":{"en-US":"window-shopping"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"31BX457KKKkb4eSuCnqxf8"}}},"startDate":{"en-US":"2021-01-29T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"We’re in lockdown again with the majority of retailers, who are eager to continue serving their shoppers, forced to shut their doors. As I take the ten-minute walk from my home to the Scala Sittard office, I have noticed that shops, as they have for the best part of a year, are trying to make safe sales where they can. Retailers, whether they are selling shoes or perfume, are making the most of their storefront by prominently placing items for sale directly in shop windows. The displayed items are accompanied by hand written or printed price tags and information on how to purchase - normally a phone number or an email address. Some shops display instagram account names, a few even have QR codes printed on paper and taped on the door. \\n\\nI appreciate the ingenuity of these retailers to make the most of their storefronts to create what business they can. This use of a storefront display with a call to action, besides the usual “Come on in!” brings new meaning to the term window shopping and also seems to be begging for technological support. I see the hand written signs and I think about the efficiency and economy that a digital display could add and the benefits that integrated technology could bring to the business now as well as when lockdown lifts. A screen, even a tablet-sized one, positioned in the window allows retailers to more efficiently display the current price as well as features of the item along with available sizes or colours. This information could be easily updated remotely in a digital signage content management system without the need for a new bit of paper, and the outcome looks more polished. An on-screen QR code can show that the item can be purchased online with the product delivered to the customer’s home. Or, if you share my personal shopping preferences, delivery could even be done then and there. If a staff member was present in the store, they could bring my purchase to the door, serving hatch (as long as it\'s permissible under the newest Netherlands retail restrictions). Perhaps, depending on the level of investment and store footprint, pick-up lockers can be added to the store exterior, extending customer experience outside the four walls. In my city, storefronts tend to be two large windows with a recessed atrium style space where the door sits. These recessed atriums would be the perfect space for lockers where purchased products are left for pick up and, given trying on clothes before you buy is currently an impossibility, where customers could leave unwanted goods that they wish to return. This remote dispatch and collection method keeps staff teams and customers safe during a pandemic but the technology would have longevity beyond lockdown. \\n\\nBy offering true “window shopping,” retailers have an opportunity to make sales beyond their usual opening hours and offer shoppers the ability to get their products quickly. I imagine shoe purchases being made by shoppers on their way home in the evening, perhaps when the high heels get too sore, gloves being bought on chilly mornings or perhaps even a spontaneous marriage proposal outside of a jewellery store. Whatever the circumstance, being able to offer a potential customer the chance to see a product and purchase as easily as possible will be essential for high street shops if they are going to survive. \\n\\nI’ve written before about the importance of retailers to be equipped to offer a [“start anywhere, finish anywhere”](https://www.scala.com/en/about/blogs/start-anywhere-finish-anywhere/ \\"Blog Harry - Start Anywhere, Finish Anywhere\\") experience. Customers want to be able to interact with brands when, where and how they want. This enhancement of traditional window shopping offers just that. Retailers get to maximise the opportunities of their storefront and take advantage of what online cannot offer — the ability to see a product “in the flesh.” It also gives shoppers a deeper connection to the retail brand and a chance to support their high street. Blurring the line between bricks and mortar and an online experience, this version of window shopping goes beyond the current iterations of omnichannel, offering a truly flexible and multi-faceted experience. One where customers are given all the tools and every chance to purchase. It will be these creative solutions, those that offer convenience to customers as well as increase the opportunities for brands to engage individuals and make sales, that will be the difference between those shops that struggle moving forward and those that succeed.\\n\\n-- \\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2xZ0LDT39SK7cVkm2uLxF0"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"716v1j5m1C4NVrNXhwh0Rq"}}},"formTitle":{"en-US":"Let\'s Talk"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3bdWvICxGQxfDknkernJdj","type":"Entry","createdAt":"2021-02-09T10:53:21.409Z","updatedAt":"2021-06-01T02:29:56.417Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":36,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Love on the Big (and Small) Screen"},"slug":{"en-US":"love-on-the-big-and-small-screen"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1cKI7fj2uryywu79l8xJ9Z"}}},"startDate":{"en-US":"2021-02-09T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Do you hear it? The flutter of cherubic wings as Cupid takes aim at lovers young and old as we approach Valentine’s Day. But this Valentine’s Day will be so different from those that have gone before. With florists, bars and restaurants closed, how will people celebrate and treat their loved ones in 2021 and can any of us expect anything beyond a supermarket-bought valentines card? \\n\\nIf Covid has transformed the way we work and shop then why wouldn’t it impact the way we date, marry and show affection? We’ve already seen restrictions delay or cancel weddings but the pandemic has affected so much more in the world of romance. What changes are likely to persist post-pandemic and what opportunities could lie ahead for businesses that want to show their customers a little bit of love? \\n\\nWhen I think of Valentine’s, I think of couples going out for a special meal. When lockdowns lift, an opportunity for restaurants, chain restaurants especially, could be screen-enhanced booths that allow individuals or groups seated at different tables, or even in different branches, to eat together. A potentially endless table could bring people together - singles speed dating or on a romantic date as well families or friends separated by months of restrictions. I see grandparents joining their grandchildren for brunch or distant friends reconnecting over a remote roast. \\n\\nFor those singles looking to mingle, opportunities to date safely are and will continue to be important. Daters tired of socially-distanced coffees may be interested in virtual activities that can be done together with brands that offer shared experiences online poised to do well. Perhaps an art class with supplies delivered beforehand? Mailed meal boxes are already a familiar concept, growing in popularity in the UK market but these could become more about experience - potentially led by a chef over video call or maybe a cocktail session compared by a comedian. \\n\\nFor those couples in a household, I imagine that delivered meals will play a large part of the 2021 Valentine’s celebrations - whether those meals have come from a michelin-starred establishment or their local curry house. Some couples may opt for a romantic night out in a car park after venturing to a drive thru. We’re experts at drive thru technology and have seen the proliferation of drive thrus really (excuse the pun) accelerate over the last few years. I think there is a huge opportunity for restaurants to expand upon their drive thru capability - from retail and leisure park favourites such as Nandos and Wagamamas offering in-car service, to quick serve restaurants using menu screens more creatively. Perhaps, through the restaurant app you could create a personalised message to animate on the menu screen -  a birthday message, a video from Santa or maybe even a proposal. \\n\\nIn his recent blog on [window shopping](https://www.scala.com/en/about/blogs/window-shopping/ \\"Blog Harry - Window Shopping\\"), Harry talked about the ability for closed shops to create sales opportunities using their windows, screens and a range of pick up options. I imagine the ability for shoppers to order directly from a shop window and receive their goods within minutes would never be more popular than during the hours before Valentine’s or perhaps an anniversary (or maybe I’m just being cynical).\\n\\nSo after the drive thru proposal what can technology bring to weddings? Attending a wedding ceremony virtually, an unfortunate necessity now, may become popular for those guests that can’t wrangle the travel due to lockdowns, work or childcare. We have already witnessed champagne uncorked over video conference ceremonies and I can see this continuing in the future with savvy venues making the most of video walls to show remote guests and perhaps even delivering meals or cake to those unable to be at the event. \\n\\nIn the run up to the wedding, remote consultations for dresses, flowers, or venues could become more common. Bakeries could send samples of cake to couples while the opportunity to have a consultation with the designer of your wedding dress to create something truly unique could be offered by bridal shops after lockdown with the dress designer taking part remotely. \\n\\nEven in lockdown, love will flourish and our need for a bit of romance could provide opportunities for brands to increase customer affection now and in the future. It is also important for brands to show a little love back to their public, whether it be through loyalty rewards, offers or impeccable personalised services. Like all the best relationships, customers want to feel respected and valued and with the right data, technology and creative thinking, brands can do just that. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4syEAPNwZYc8RxvSEFz6mn"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"callToAction":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"uBdVgEOlqB8BZrobuxR5z"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6XVbHJDcGZblfZJOK79OM6","type":"Entry","createdAt":"2021-03-12T15:26:41.927Z","updatedAt":"2021-06-01T02:27:56.075Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Amazon Fresh - The Importance of Physical in a Digital World"},"slug":{"en-US":"amazon-fresh-the-importance-of-physical-in-a-digital-world"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7oMdUg0IHZOm5PXzM1LoC0"}}},"startDate":{"en-US":"2021-03-11T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"The first UK Amazon Fresh shop has opened its doors in West London. I’m excited. Amazon is a trailblazer and the online giant taking their know-how into a bricks and mortar space will offer a lot of learnings for retail of all stripes. The “Just Walk Out” technology being employed in the Amazon shops offers not only ease for shoppers but also invaluable insight for the retail brand, and I am excited to see if and how it is adopted by other high street players. That Amazon has opened dozens of shops in the US and is poised to open several more speaks to the longevity and importance of the physical retail space in a brand’s mix of customer touchpoints.\\n\\nThe integration of QR codes, sensors, screens and apps seems to offer unparalleled convenience to the shopper and insight to the retailer. The idea of being able to check into a shop and literally dash in for a loaf of bread or a pint of oat milk without having to wait in a queue is appealing and something that I can see a lot of shoppers signing up for. The application of the technology and the ability to check in and simply take what you want has applications beyond the grocery setting currently being offered by Amazon. A ‘quick Pret’ will be that bit more speedy if you can simply pick up your wrap and packet of crisps and leave without waiting to queue behind those making coffee orders. Clothes shopping becomes an opportunity for a quick change with items tried on and then worn out of the shop. \\n\\nThe technology offered by Amazon feels new but elements of it have already been in place for a long time now and can be adapted and implemented across a variety of retail spaces. Besides the till-free purchasing, checking in with a QR code is something many of us have got used to during lockdown and something that smart retailers will continue to utilise moving forward. Checking in using a store app will encourage loyalty and for customers, could unlock promotions and personalised suggestions via their personal device or on integrated digital signage. Given the right permissions, sensors in the store could work with the shopper’s personal device and signage to display information that might be of interest — such as available sizes, background on the manufacture of the product or, in the case of food, nutritional information or perhaps recipes based on what ingredients have already been selected. Sensors can also play a role in helping stores offer the best service to their clientele by giving invaluable insights to help them with placement of products and staff. \\n\\nStaff have an important role to play in any retail setting. Used well, technology makes the most of the staff in the store and the expertise that they have. Maybe it is the month of lockdown talking, but I miss good one-to-one service. I’ve always valued the insight of those more knowledgeable than myself, whether it be the advice of staff at my local garden centre, the recommendations of the waiting staff at my favourite restaurant or the smile and small talk from my local barista. This service is part of why I choose to shop in the establishments that I do. Even in a setting without tills, there will still be the need for staff for assistance and advice. In fact, the use of sensors gives brands invaluable insights as to staffing allocation — where best to place staff to assist shoppers and the times of day when they will be the most needed. \\n\\nSo on one hand, there are worries that shopping in a shop without tills is too anonymous while on the other, there are calls that shopping in a shop of sensors and cameras isn\'t anonymous enough. Some call the Amazon offering “dystopian” and voice concerns around privacy. In the Amazon Fresh shop, purchases are tracked through a variety of sensors and cameras and it is only through the app that shoppers are identifiable. There is no facial recognition and data is only held for 30 days. In recent consumer surveys, it seems that by and large, shoppers are still not completely comfortable with facial recognition in retail, even if we’re comfortable with self-service checkouts which utilise an element of facial recognition technology. Data and privacy will be a continuing concern for some with research suggesting that the older you are, the more cautious you’re likely to be. \\n\\nFor me, the most important thing is choice. Brands compete by offering something different. For some, the difference is pricing, for others styles, quality, range or expertise. Convenience is another area on which brands compete and the Amazon shops are clearly hoping to win that particular competition. Going by the initial consumer reactions to and reviews of the shops, Amazon will win some customers while some others won’t want to download the app, may not feel comfortable with the process or may choose what they feel are better products elsewhere. For some, self-scanning in the aisles of Waitrose will be their ideal grocery experience while others depend on their weekly chat with Agnes on till seven. What excites me about the opening of Amazon Fresh is that it adds new possibilities to retail and opens the discussion about the importance of choice and implementing effective touchpoints for customers. When lockdown allows for me to travel down to try out the store, I will be there, trying out the technology and the vegan cookies (I hear they are delicious).\\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"aizbH4NDmrakcCusQgWW4"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2FIKsZp966Fp2m2LuhL4Do","type":"Entry","createdAt":"2021-04-01T09:59:46.839Z","updatedAt":"2021-06-01T02:21:58.915Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Good DIY-day"},"slug":{"en-US":"good-diy-day"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"29JX3FBtOuwwI4MGqPnDRG"}}},"startDate":{"en-US":"2021-03-31T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Darren Cremins"},"description":{"en-US":"Here it is - the first long weekend of the year in the UK (not counting New Year’s Day) and traditionally, the unofficial start of DIY season as families look to get home improvement jobs ticked off the ‘to do’ list.\\n\\nLockdown has seen almost all of us take on some form of DIY project in the last year and, as foriegn holidays are off the table and work from home seems to be here to stay, at least to some extent, for the foreseeable future, it is unsurprising that the trend is continuing in 2021. I’ve seen data that suggests that over half of Brits will spend anywhere between £4-8K on a home improvement project this year. DIY shops are posting great results, opening new branches and making clever decisions on how to expand their business and[ enhance their offering](https://www.kingfisher.com/en/media/news/corporate-news/2020/kingfisher-plc-acquires-needhelp-services-marketplace.html \\"Kingfisher \\") to customers. \\n\\nWhat excites me about the activity in the DIY sector is the opportunity for brands to build deeper relationships with customers as those customers turn to DIY brands to help them build a home. There is a real opportunity for brands to help individuals learn new skills and to make themselves into an indispensable resource. I think about shoppers investing in their gardens (especially now as many of us can now entertain guests in our gardens) and the chance for brands to offer their customers tips on how to maintain their outdoor space over the course of a year. Through email, brand app or even a curated podcast, shoppers could receive tips on how to place, prune and maintain plants and perhaps even receive recipes on how to cook with the vegetables that they have grown. \\n\\nWhen shoppers enter the DIY shop or garden centre, they could receive personalised recommendations on plants that are ready to be planted and those that are in stock that would work really well with items previously bought. Using gained data from previously shared details, suggestions could be personalised with the plants chosen based on the direction your garden faces and soil type. \\n\\nGarden centres are also more than just a space to pick up bedding plants and bulbs. Anecdotally I know that they are, for many, a key meet-up spot – a place for families and social groups to have a coffee or a slice of carrot cake. The customer base for these retail locations can be wide with trades, families and individuals, with people visiting at different times of the day or on different days. Using sensor systems and connected signage, anonymous data can be collected on which demographics are visiting when and relevant content shown on the in-store digital displays accordingly. \\n\\nThere is also huge potential for brands to mitigate the frustrations that so many of us can feel when taking on a home improvement project. Traditionally, the Easter long weekend means the aisles of DIY big box shops are packed with families as they search out paint rollers or wall plugs. This year may be different as more households have started to use delivery and click and collect, but waiting in line for a click and collect order can be a soul-sapping process and one that could be transformed through an integrated technology solution such as effective signage or digital lockers. Customers may not even have to leave their cars if a solution such as parking lot activation is utilised with the ordered items delivered straight to the car boot and extra items able to be purchased from the driver’s seat. \\n\\nIt’s not just fulfilment but also product shortages that can be a frustration. The UK news has been reporting a lack of outdoor furniture due to the price of shipping and, as we’ve seen with the saga of the Ever Given and the Suez Canal, supply chain issues can be sudden, unpredictable and long lasting. With integrated signage at the front of the store or even on the edge of the aisles, customers can be told of shortages, given recommendations or perhaps prompted to make an order to have the out of stock item delivered when it is available. \\n\\nSo a few ideas on how integrated technology can help home improvement retailers and garden centres, but the ideas aren’t just limited to DIY. You can find out more in our latest white paper. [Building Retail](https://www3.scala.com/whitepaper-building-retail \\"Building Retail Whitepaper\\") looks at what the available data tells us about the trends in consumer expectations across Europe and suggests how retailers can make the most of the technologies available to deepen connections with their customers. With some creative examples, [Building Retail](https://www3.scala.com/whitepaper-building-retail \\"Building Retail Whitepaper\\") shows how brands can create fluid sales experiences where every customer touchpoint works together to create seamless interactions for the individual and cultivate essential information for businesses. I may be biased but I think it is a good read - especially while working from a sunny suburban patio. \\n\\nWishing you a wonderful long weekend - whether you are wallpapering, assembling patio furniture or simply enjoying spending time in the garden. \\n\\n--\\n\\n[Darren Cremins](https://www.linkedin.com/in/darren-cremins-24980810/) is a Senior Sales Director at Scala for the UK and Ireland regions. As 20+ year digital signage industry expert, Darren primarily helps retailers engage with their customers. Throughout his nearly 10 years with Scala, Darren has developed a strong focus on combining not only the Scala solutions, but the complete STRATACACHE family of solutions into the UK & Ireland market in this ever-changing world of marketing technology and digital signage."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"iFxV5oGakt8TtRmvQvlbn"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6ZjSgsuPmQaaxO6tOde8u0","type":"Entry","createdAt":"2021-04-12T12:27:03.244Z","updatedAt":"2021-06-01T02:19:26.036Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"A Fitting Return"},"slug":{"en-US":"a-fitting-return"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"uMJNMy4NfuQwnLyNjtKBB"}}},"startDate":{"en-US":"2021-04-11T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Harry Horn"},"description":{"en-US":"“Non-essential” shops in England are now open again along with hairdressers, salons, as well as outdoor hospitality. So what can shoppers expect when they go to their favourite shops? Well fitting rooms are open for the first time in over a year, provided retailers are able to implement measures to minimise the chance of Covid spread. \\n\\nThere is a lot that can be done to help shoppers as they venture back to high streets and retail parks. The fitting room is, for me, something of a bastion of bricks and mortar retail. The experience of actually trying on items for fit and feel cannot be replicated online (although it comes close with AR and VR) and I am sure that many shoppers will be excited about the opportunity to try things on in store again. The fitting room is also a key selling space for brands and, with smart staff and technology applied in a perceptive way, it is an area where not only are sales made but relationships deepened and loyalty earned. We have seen a trend with retail brands across Europe to move their fitting rooms to more central locations within the store which I see as a recognition of the importance of the fitting room in the shopping experience. \\n\\nIn the Netherlands, we are currently only able to shop for clothing and other non-essential items if we book an appointment with a retailer. It’s a bit cumbersome and certainly eliminates the chance of a spontaneous shopping spree but I can see the benefits in booking a time to visit a store as it prevents overcrowding, limits the chance of infection as shoppers wait in line outside premises, and allows retailers to make the best use of their staff. This shop by appointment strategy could form the way in which fitting rooms are used. The lack of fitting rooms for the last year means that their availability has the potential to become a premium offering, something that can be used as a reward for shoppers who have signed up to a loyalty programme or have been identified as key clients. It could also potentially be something that could generate its own revenue with fees charged for use of the fitting room at different times of the day similar to the way click and collect and delivery slots are priced depending on demand. \\n\\nA shopper who has booked time in the fitting room could use a store app or website to browse product and identify the items that they’d like to try on and these could be ready for the shopper for when they arrive in store. Perhaps the shopper, who has booked a session in a fitting room could check into the shop using a QR code when they arrive. The action of checking in would notify store staff who could ensure that the fitting room is ready with selected (and potentially complementary additional items) laid out, ready to be tried on. To minimise contact with store staff, the shopper could be told via app or welcome screen which fitting room they have been allocated. Once in the fitting room, the shopper can use screens in the room to find out more about the products they have picked including manufacturing processes for those concerned about sustainable shopping. Shoppers could find additional items, request new sizes or products and perhaps even select their own ‘try-on music’ playlist. With full-length screens, shoppers could see what they would look like if the item was a different colour or styled with different accessories. With cameras and appropriate privacy permissions, they could even dial in friends for a second opinion. When their session is done, they could purchase products within the fitting room using contactless payment or select the items on screen and have them delivered to their home. \\n\\nThere really are so many opportunities to optimise the fitting room experience for shoppers and brands. The global pandemic has forced industries of all kinds to rip up the rule book and explore what could be possible. I’m excited for the chance for brands to build back stronger and better, and for the part that technology will play in giving us all a safer, flexible and more enjoyable customer experience.\\n\\n-- \\n\\n[Harry Horn](https://www.linkedin.com/in/harryhornmarketing/ \\"LinkedIn Harry Horn\\") is an ever-curious expert, keen to explore opportunities, share ideas and make technology benefit both business and individuals. In his decade at Scala, and now, as part of the STRATACACHE family of tech companies, Harry has seen the rise of online retail and the transformation of bricks and mortar retail spaces. An aficionado of integrated technology, Harry has a wealth of experience in applying dynamic digital solutions to transform business — from digital signs at scale to practical uses of AI, VR and AR in store. An advocate for giving customers the best experience as well as creating business efficiencies, Harry is a master of retail marketing, driven by a passion for customer insight and new technology."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6wILndDBLoCCcFcAv2IahF"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"From waiting rooms to fitting rooms to showrooms, Scala solutions are flexible, scalable and responsive - able to gain crucial customer insight and adapt accordingly. Talk to us about how Scala solutions could work for your business."},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3c9V8ebTxwTBx2FQIxqHTK","type":"Entry","createdAt":"2021-01-14T11:59:04.003Z","updatedAt":"2021-05-24T14:28:56.919Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform"},"slug":{"en-US":"stratacache-hires-technology-sales-expert-scott-oranen-to-advance-business-development-of-stratacache-linq-tablet-platform"},"localisation":{"au":false,"en-US":true,"in":false,"ja":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"X2UyTIIAkgkkL9nGj77ts"}}},"startDate":{"en-US":"2021-01-14T00:00+01:00"},"type":{"en-US":"News"},"description":{"au":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new [research](https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020) by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/au/industries/retail/) [solutions](https://www.scala.com/au/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/au/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/au/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020","en-US":"__DAYTON, OH, US—__ January 14, 2021—STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE’s full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE’s [commercial-grade LINQ intelligent tablets](https://www.stratacache.com/linq-commercial-tablets/). \\n\\nScott brings 20+ years of experience in delivering optimal hardware solutions to projects for major brands across the Americas, with added expertise in retail, commercial and enterprise solutions. Most recently with ELO Touch Solutions, Scott developed key relationships as well as directly grew the brand and promoted the product line, honing expertise in touchscreen display technology and applications. Prior to ELO Touch Solutions, Scott held national and regional account manager positions at NEC Display Solutions and Apple.\\n\\nAs an initial focus, Scott will spearhead strategic business development opportunities for STRATACACHE’s LINQ tablets, launched in October 2020. The all-in-one intelligent tablets were designed and built by STRATACACHE’s customer engagement engineers and are integrated across all digital signage, point-of-sale, interactive experience, self-service and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media.\\n\\n“Scott possesses the deep knowledge and key relationships that position him to help clients through the selection and deployment of the best all-in-one computing devices to fit their unique project,” said Chris Riegel, CEO of STRATACACHE. “With the continuing expansion of STRATACACHE’s tablet, assisted selling and mobile point-of-sale device offerings, our clients will greatly benefit from Scott being part of the team.”\\n\\n“STRATACACHE’s complete line of high-performance hardware and software provide a big opportunity for retail and innovation teams who are looking for a complete digital signage solution. Our comprehensive solutions address the full scope of any customer experience innovation project — starting with our high-performance hardware and aligning it with our premiere software, services and support,” said Oranen. \\n\\nLearn more about STRATACACHE and LINQ intelligent tablets at www.stratacache.com. \\n\\nABOUT STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nMedia Contacts:\\nScala HQ, Andrea Poley, andrea.poley@scala.com","in":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new [research](https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020) by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe [APAC retail industry](https://www.scala.com/in/industries/retail/ \\"retail\\") has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/in/industries/retail/) [solutions](https://www.scala.com/in/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/in/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/in/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020","sg":"In the last two years, an increasing number of Asia-Pacific (APAC) retailers have embraced overseas expansion, according to new <a href=\\"https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020\\" rel=\\"nofollow\\"> research</a> by commercial real estate company CBRE.\\n\\nThe report, [Rise of APAC Retailers 2018](https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/), analyzed 600 openings in the region, and revealed that the proportion of APAC retailers (predominantly F&B operators, fashion and beauty brands) had increased from 17% - 30% between 2014 and 2018, accounting for almost a third of new regional entrants. The strongest target markets were China, Hong Kong, Taiwan, while most retailers expanding into APAC territories were from Australia, Japan and Korea.\\n\\nThe APAC retail industry has expanded at a CAGR of 10.2% from 2013-2018 and poses strong growth potential — this is driven by economic and social developments, population growth, changing consumer trends, rising purchasing power and penetration of international players.\\n\\nThis year, as the world battles COVID-19 and as countries figure out strategies to improve their economies, we’re looking at how the APAC retail industry has been impacted and exploring its outlook in the “new normal.”\\n\\nThe coronavirus outbreak has had an unprecedented impact on consumer markets around the world, due to lockdowns in many countries and stay-at-home directives. This has led to a serious disruption in retail consumption in APAC, with most malls and shops in the region ceasing operations. For instance, mainland Chinese retail sales decreased by 20.5% year on year during the first two months of 2020 and although there was a small increase in March, sales were still down 15.8%, when retail operations gradually began to return to normal. \\n\\nHowever, although the retail industry has been thrown into uncertainty, certain retailers have experienced a surge in sales as countries reopened their economies in the last few weeks. Some brands across China for instance are seeing store sales return to 80% - 100% of pre-COVID trading levels as the country relaxes lockdown measures. For example, Nike has kept its China business from stalling, thanks to a fitness app that helped homebound consumers do quarantine workouts, proving that brands can overcome the coronavirus impact with the help of technology and innovation.\\n\\nIn terms of the apparel market, [GlobalData](https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry) expects fast-growing APAC markets including China, India and South Korea to improve their positions in the top ten global apparel markets by 2023, while mature Western markets are still assessing where this market stands and which retailers will rebound.\\n\\nWith a surge in online shopping during the pandemic, will people still visit shopping malls in future? We believe — and preliminary reports are showing — that people will still go to malls, as in-store shopping offers a unique experience that is lacking in virtual shopping. Physical retailers have a strong advantage over online merchants. This can include the ability to create immersive experiences that promote an emotional attachment between customers and the retail space. Given a choice, people will still prefer to touch, see and feel the product that they are buying, especially for apparel, shoes, jewellery and bags. There are also products, for example luxury items such as cars, that are rarely sold online due to their price point and nature. Furthermore, dedicated customer service offered at physical stores is not found virtually. In-store technology will be key to bringing shoppers back into the store, while keeping them safe and informed. \\n\\nConsumer and retailer trends are showing that the pandemic will accelerate digital transformation in the retail sector, as there is a race to revolutionize in-store shopping as retailers strive to differentiate themselves from their competitors. There will be a strong emphasis on omni-channel retail, convenience and seamless integration between online and offline shopping.\\n\\nThe latest [retail](https://www.scala.com/sg/industries/retail/) [solutions](https://www.scala.com/sg/products/) are empowering retailers to deliver more engaging experiences and unprecedented convenience by leveraging digital signage and cutting-edge marketing technologies. Besides offering personalization at scale, [digital signage](https://www.scala.com/sg/products/) helps to deliver the right messaging to the target audience, communicate brand values and enhance interactivity, ultimately creating a desirable brand experience to boost sales.\\n\\nFurthermore, we expect a rise in “click-and-collect” options and digital marketplaces in malls in the region. Last month, CapitaLand launched the first mall-operated integrated digital marketplace for tenants in Singapore. These platforms offer shoppers the flexibility to browse items online before purchasing in-store. Simultaneously, shoppers have the option to browse in-store before purchasing items online and opt for home delivery or in-store collection.\\n\\nRetail malls are also emerging as the primary meeting, entertainment and community spaces in Singapore, with a shrinking percentage of their revenue and space dedicated to traditional retailers. As experiential retail and activities become more prevalent, shopping malls are expected to shift their tenancy mix to attract more activity-based tenants and activities to entice repeat patronage and extend dwell time among patrons. In this regard, shopping malls will consider utilising advanced digital technologies to gather actionable insights on [shopper behavior and store operations](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/).\\n\\nIt is evident that the coronavirus crisis has created a complex scenario for the retail sector. To survive in the long-run, retailers are compelled to continuously rethink and restrategize their business. The evolving expectations of consumers, spurred on by competition from online retailers, will propel retail transformation. What we are looking at is a retail revolution, not an apocalypse.\\n\\nThis article was written by Esther Chew, who is our Marketing Communications Manager located in our APAC office.\\n\\nSources:\\n- https://insideretail.asia/2018/09/18/asia-pacific-retailers-ramp-up-overseas-expansion-2/\\n- https://www.mordorintelligence.com/industry-reports/asia-pacific-retail-industry\\n- https://www2.colliers.com/en-SG/News/MI-weekly-property-news-highlights-may20-may26-2020"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"45lAbGZtiBYqDXP7hjIwcJ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"37lmp2I82J0awLel3Mp1h5","type":"Entry","createdAt":"2021-05-17T10:34:29.524Z","updatedAt":"2021-05-17T10:34:29.524Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Shopping der Zukunft: Fast wie Science-Fiction","en-US":"Shopping der Zukunft: Fast wie Science-Fiction"},"slug":{"de":"shopping-der-zukunft-fast-wie-science-fiction","en-US":"shopping-der-zukunft-fast-wie-science-fiction"},"localisation":{"de":true,"en-US":false,"fr":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"de":true,"en-US":false,"fr":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"WWxJ93VE9iTUqOCmax955"}}},"startDate":{"en-US":"2021-05-17T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Blog - Matthias Hofmann","en-US":"Blog - Matthias Hofmann"},"description":{"de":"Obwohl shoppen gerade eher die Ausnahme ist, von Lebensmitteln, Brillen und Hörgeräten sowie Drogerie-Artikeln mal abgesehen, denke ich häufiger darüber nach, wie Shopping in zehn oder zwanzig Jahren aussehen könnte. Im Moment wandeln sich fast alle Branchen extrem. Technologische Entwicklungen, digitale Prozesse, Kunden- und Lieferkettenkommunikation, Künstliche Intelligenz (KI), Algorithmen und komplett veränderte Denk- und Verhaltensweisen der Kunden machen vor keinem Unternehmen halt. Das sehen wir schon heute. Corona hat dies alles massiv beschleunigt. Wenn das so weitergeht, wo werden wir dann landen?\\n\\nAls Kind bin ich mit Captain Future und Raumschiff Enterprise groß geworden. Wenn ich so zurückdenke, war ich damals total fasziniert – von den Stories, aber auch von der Technik. Aus der Retrospektive betrachtet ist vieles von dem, was damals schier unmöglich schien, heute nahezu erreicht. Warp-Antrieb? Jets fliegen heute mit mehrfacher Überschallgeschwindigkeit. Hologramme? Gibt es schon. Und mit etwas Fantasie sind sie mit Virtual- und Augmented Reality auch schon Teil unseres Alltags. Komplexe Systeme mit Sprache steuern? Für uns heute schon fast ein alter Hut. Alexa und Siri sind heute dank KI schon schlauer und schneller als der „Computer!“ damals. Beamen? Na ja. Das geht noch nicht. Aber auch hier ist die Funktion, in Sekundenschnelle an einem anderen Ort zu sein, fast erreicht. Dank Video-Conferencing, Google Earth, Screensharing, Fernwartungstools sowie auch hier Virtual- und Augmented Reality sind fast alle Dinge, die die Weltraumreisenden damals durch das Beamen an einen anderen Ort vollbracht haben, im Grunde auch heute möglich. Und was sollte auch aus der Reisebranche werden, wenn wir uns beamen könnten? Und die Ängste der Leute erst. Um Himmels Willen. Wer Angst vor 5G oder dem Impfen hat, wäre niemals bereit, sich atomisieren und wieder zusammensetzen zu lassen. Wahrscheinlich haben wir in Sachen Beamen bereits den maximal möglichen Fortschritt erreicht. Dinge aus dem Nichts entstehen lassen? Dank 3D-Druck auch schon möglich. Wir denken sogar darüber nach, ob man nicht Fleisch drucken kann, statt es erst unter Einsatz von viel Wasser, knappen Nahrungsressourcen und unter Abholzung wichtiger Wälder lebend zu züchten. Was eigentlich von den Science-Fiction-Visionen von damals ist heute noch Science-Fiction?      \\n\\nDoch zurück zum Handel. Alle oben genannten Technologien sind auch heute schon gang und gäbe, zumindest in modernen Stores. Neben den genannten Technologien kommen  Social Media, Algorithmen, Tracking Tools und die Kommunikation via Smartphone und Smartwatch hinzu – übrigens auch etwas, das wir von den Kommunikatoren aus Star Trek kennen. Facetime und Messenger lassen grüßen. Bin ich also ein Mr. Spock, wenn ich den Handel berate, sich rasch digitalen Prozessen zu stellen und all das oben Genannte auch einzusetzen? Komme ich nicht schon jetzt aus der Vergangenheit? Wird das, was wir heute umsetzen und was manch einem schon jetzt „spooky“ genug vorkommt, schon bald selbstverständlich sein und durch noch viel hippere Technologien ersetzt? Wahrscheinlich. Aber es ist ein bisschen wie mit Computerprogrammen. Irgendwann ist man nicht updatefähig, sondern muss das ganze System unter massiven Schmerzen wechseln. Irgendwann lassen sich Dinge nicht mehr reparieren, man muss sie ersetzen. Und deswegen hat es Sinn, am Ball zu bleiben und zumindest in die richtige Richtung zu gehen. Stehenbleiben ist keine Option. Märkte und Verbraucherwünsche, Ansprüche an Service und Transparenz verändern sich.\\n\\nWas sich aber nicht verändert, ist das Grundbedürfnis nach Vertrauen, nach persönlicher Zuwendung, nach Beratungskompetenz und individueller Betreuung. Da haben sich die Kunden und Verbraucher trotz aller technologischer Entwicklung evolutionär kaum verändert. Die Medien und das Medienverhalten haben sich gewandelt. Der Wunsch, persönlich in seinen Anliegen ernst genommen, abgeholt und beraten zu werden und sich dem Gefühl eines guten Kaufs ohne Reue auch nach der Zahlung sicher sein zu können, ist unverändert. Die Konstante bleibt. Und an dieser Konstante sollte sich der Handel ausrichten. Alles, was er unternimmt, sollte dem Kundenservice dienen. Damit macht er nichts verkehrt. Fehlinvestitionen nahezu ausgeschlossen.\\n\\nUnd hier schließt sich der Kreis: Star Trek und all die anderen Science-Fiction-Serien waren deswegen so erfolgreich, weil sie auf einer Sehnsucht der Menschen aufbauten: Ferne Welten entdecken, reisen, die Zukunft für sich gestalten mit dem Menschsein im Mittelpunkt. Der Handel sollte jetzt seine Kunden mitnehmen auf eine Reise, eine Reise in Richtung Service. Mehr Erreichbarkeit, digitales Shopping rund um die Uhr, Window Shopping, Kundendialog mit der Marke, dem Händler oder mit den eigenen Freunden, Fans und Followern, all das ist Teil der alten und der neuen Welt. Es ist eine Konstante, die auch in zehn oder zwanzig Jahren noch aktuell sein wird. Denn der Mensch bleibt Mensch trotz aller Technik. Die Medien und Methoden wandeln sich, aber am Ende ist alles Service, Nutzen und Erleben.\\n\\nDer Handel der Zukunft muss stärker als bisher mit dem Kunden in Dialog treten und im Dialog bleiben. Dabei geht es eben nicht um eine Entmenschlichung der Prozesse, sondern um eine stärkere Vermenschlichung. Nehmen wir das Beispiel einer smarten Umkleide. Was liegt dem Käufer eines Kleidungstückes näher als der Ausdruck des Gefallens von Dritten? Wenn dieser Dritte nun nicht mehr vor der Kabine nach stundenlangem Aussuchen gelangweilt warten muss, sondern in der Umkleide per Video digital dabei sein kann, haben alle einen Vorteil – auch der Händler. Der Gedanke der Community erobert den Handel. Eine Online-Umfrage unter den zehn besten Freunden wäre genauso möglich wie das Teilen des Shopping-Erlebnisses in den sozialen Netzwerken, Werbung für den Handel und die Marken inklusive. Wenn der Handel neue Welten erobert wie einst Captain Kirk unter technischer Lösungskompetenz von Mr. Spock, dann zum Wohle der Menschheit, pardon, der Kunden.\\n\\nDoch wie komme ich auf all diese Gedanken? Neulich war ich Interview-Partner in „taff“, einer beliebten Trend-Sendung des deutschen TV-Senders Pro7. Der Beitrag beschäftigte sich mit dem Shopping der Zukunft und letztlich genau mit diesen Fragen. Wie ist Personal Shopping, auch unter Einbeziehung Dritter, in diesem Falle ein Shopping Guide, unter Pandemiebedingungen möglich? Wie gelingen auf der einen Seite Shopping mit Distanz und zugleich maximale Nähe? Wie kann Beratung digital gelingen und zugleich Kosten für den Handel senken, ohne dabei Nachteile für die Kunden zu erzeugen? Wie kann Einkaufen das beliebte Erlebnis bleiben, das sich alle wünschen? Und wie können Marken von all dem profitieren, noch näher an ihre Fans rücken mit dem Handel als Katalysator?\\n\\nIch kenne nicht die Technologien der Zukunft. Ich bin kein Hellseher. Aber ich weiß, was jetzt getan werden sollte, um die Zukunft zu gestalten. Die Lösungen liegen auf der Hand und sind schon alle vorhanden. Um sie umzusetzen, braucht es keinen Vulkanier und keinen neuen Warp-Antrieb. Es braucht nur eine Mission: die Mission Kundennutzen und Kundenähe.\\n\\n–\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Obwohl shoppen gerade eher die Ausnahme ist, von Lebensmitteln, Brillen und Hörgeräten sowie Drogerie-Artikeln mal abgesehen, denke ich häufiger darüber nach, wie Shopping in zehn oder zwanzig Jahren aussehen könnte. Im Moment wandeln sich fast alle Branchen extrem. Technologische Entwicklungen, digitale Prozesse, Kunden- und Lieferkettenkommunikation, Künstliche Intelligenz (KI), Algorithmen und komplett veränderte Denk- und Verhaltensweisen der Kunden machen vor keinem Unternehmen halt. Das sehen wir schon heute. Corona hat dies alles massiv beschleunigt. Wenn das so weitergeht, wo werden wir dann landen?\\n\\nAls Kind bin ich mit Captain Future und Raumschiff Enterprise groß geworden. Wenn ich so zurückdenke, war ich damals total fasziniert – von den Stories, aber auch von der Technik. Aus der Retrospektive betrachtet ist vieles von dem, was damals schier unmöglich schien, heute nahezu erreicht. Warp-Antrieb? Jets fliegen heute mit mehrfacher Überschallgeschwindigkeit. Hologramme? Gibt es schon. Und mit etwas Fantasie sind sie mit Virtual- und Augmented Reality auch schon Teil unseres Alltags. Komplexe Systeme mit Sprache steuern? Für uns heute schon fast ein alter Hut. Alexa und Siri sind heute dank KI schon schlauer und schneller als der „Computer!“ damals. Beamen? Na ja. Das geht noch nicht. Aber auch hier ist die Funktion, in Sekundenschnelle an einem anderen Ort zu sein, fast erreicht. Dank Video-Conferencing, Google Earth, Screensharing, Fernwartungstools sowie auch hier Virtual- und Augmented Reality sind fast alle Dinge, die die Weltraumreisenden damals durch das Beamen an einen anderen Ort vollbracht haben, im Grunde auch heute möglich. Und was sollte auch aus der Reisebranche werden, wenn wir uns beamen könnten? Und die Ängste der Leute erst. Um Himmels Willen. Wer Angst vor 5G oder dem Impfen hat, wäre niemals bereit, sich atomisieren und wieder zusammensetzen zu lassen. Wahrscheinlich haben wir in Sachen Beamen bereits den maximal möglichen Fortschritt erreicht. Dinge aus dem Nichts entstehen lassen? Dank 3D-Druck auch schon möglich. Wir denken sogar darüber nach, ob man nicht Fleisch drucken kann, statt es erst unter Einsatz von viel Wasser, knappen Nahrungsressourcen und unter Abholzung wichtiger Wälder lebend zu züchten. Was eigentlich von den Science-Fiction-Visionen von damals ist heute noch Science-Fiction?      \\n\\nDoch zurück zum Handel. Alle oben genannten Technologien sind auch heute schon gang und gäbe, zumindest in modernen Stores. Neben den genannten Technologien kommen  Social Media, Algorithmen, Tracking Tools und die Kommunikation via Smartphone und Smartwatch hinzu – übrigens auch etwas, das wir von den Kommunikatoren aus Star Trek kennen. Facetime und Messenger lassen grüßen. Bin ich also ein Mr. Spock, wenn ich den Handel berate, sich rasch digitalen Prozessen zu stellen und all das oben Genannte auch einzusetzen? Komme ich nicht schon jetzt aus der Vergangenheit? Wird das, was wir heute umsetzen und was manch einem schon jetzt „spooky“ genug vorkommt, schon bald selbstverständlich sein und durch noch viel hippere Technologien ersetzt? Wahrscheinlich. Aber es ist ein bisschen wie mit Computerprogrammen. Irgendwann ist man nicht updatefähig, sondern muss das ganze System unter massiven Schmerzen wechseln. Irgendwann lassen sich Dinge nicht mehr reparieren, man muss sie ersetzen. Und deswegen hat es Sinn, am Ball zu bleiben und zumindest in die richtige Richtung zu gehen. Stehenbleiben ist keine Option. Märkte und Verbraucherwünsche, Ansprüche an Service und Transparenz verändern sich.\\n\\nWas sich aber nicht verändert, ist das Grundbedürfnis nach Vertrauen, nach persönlicher Zuwendung, nach Beratungskompetenz und individueller Betreuung. Da haben sich die Kunden und Verbraucher trotz aller technologischer Entwicklung evolutionär kaum verändert. Die Medien und das Medienverhalten haben sich gewandelt. Der Wunsch, persönlich in seinen Anliegen ernst genommen, abgeholt und beraten zu werden und sich dem Gefühl eines guten Kaufs ohne Reue auch nach der Zahlung sicher sein zu können, ist unverändert. Die Konstante bleibt. Und an dieser Konstante sollte sich der Handel ausrichten. Alles, was er unternimmt, sollte dem Kundenservice dienen. Damit macht er nichts verkehrt. Fehlinvestitionen nahezu ausgeschlossen.\\n\\nUnd hier schließt sich der Kreis: Star Trek und all die anderen Science-Fiction-Serien waren deswegen so erfolgreich, weil sie auf einer Sehnsucht der Menschen aufbauten: Ferne Welten entdecken, reisen, die Zukunft für sich gestalten mit dem Menschsein im Mittelpunkt. Der Handel sollte jetzt seine Kunden mitnehmen auf eine Reise, eine Reise in Richtung Service. Mehr Erreichbarkeit, digitales Shopping rund um die Uhr, Window Shopping, Kundendialog mit der Marke, dem Händler oder mit den eigenen Freunden, Fans und Followern, all das ist Teil der alten und der neuen Welt. Es ist eine Konstante, die auch in zehn oder zwanzig Jahren noch aktuell sein wird. Denn der Mensch bleibt Mensch trotz aller Technik. Die Medien und Methoden wandeln sich, aber am Ende ist alles Service, Nutzen und Erleben.\\n\\nDer Handel der Zukunft muss stärker als bisher mit dem Kunden in Dialog treten und im Dialog bleiben. Dabei geht es eben nicht um eine Entmenschlichung der Prozesse, sondern um eine stärkere Vermenschlichung. Nehmen wir das Beispiel einer smarten Umkleide. Was liegt dem Käufer eines Kleidungstückes näher als der Ausdruck des Gefallens von Dritten? Wenn dieser Dritte nun nicht mehr vor der Kabine nach stundenlangem Aussuchen gelangweilt warten muss, sondern in der Umkleide per Video digital dabei sein kann, haben alle einen Vorteil – auch der Händler. Der Gedanke der Community erobert den Handel. Eine Online-Umfrage unter den zehn besten Freunden wäre genauso möglich wie das Teilen des Shopping-Erlebnisses in den sozialen Netzwerken, Werbung für den Handel und die Marken inklusive. Wenn der Handel neue Welten erobert wie einst Captain Kirk unter technischer Lösungskompetenz von Mr. Spock, dann zum Wohle der Menschheit, pardon, der Kunden.\\n\\nDoch wie komme ich auf all diese Gedanken? Neulich war ich Interview-Partner in „taff“, einer beliebten Trend-Sendung des deutschen TV-Senders Pro7. Der Beitrag beschäftigte sich mit dem Shopping der Zukunft und letztlich genau mit diesen Fragen. Wie ist Personal Shopping, auch unter Einbeziehung Dritter, in diesem Falle ein Shopping Guide, unter Pandemiebedingungen möglich? Wie gelingen auf der einen Seite Shopping mit Distanz und zugleich maximale Nähe? Wie kann Beratung digital gelingen und zugleich Kosten für den Handel senken, ohne dabei Nachteile für die Kunden zu erzeugen? Wie kann Einkaufen das beliebte Erlebnis bleiben, das sich alle wünschen? Und wie können Marken von all dem profitieren, noch näher an ihre Fans rücken mit dem Handel als Katalysator?\\n\\nIch kenne nicht die Technologien der Zukunft. Ich bin kein Hellseher. Aber ich weiß, was jetzt getan werden sollte, um die Zukunft zu gestalten. Die Lösungen liegen auf der Hand und sind schon alle vorhanden. Um sie umzusetzen, braucht es keinen Vulkanier und keinen neuen Warp-Antrieb. Es braucht nur eine Mission: die Mission Kundennutzen und Kundenähe."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1PPTrmeXPwOaVykCZqUlAl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"de":"Lassen Sie uns chatten","en-US":"Lassen Sie uns chatten"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Ob9FhtwFDsL7JHoP4VzvL","type":"Entry","createdAt":"2021-05-10T09:55:32.886Z","updatedAt":"2021-05-11T11:06:27.800Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Dynamic Window Shopping Vlog"},"slug":{"en-US":"dynamic-window-shopping-vlog"},"localisation":{"au":false,"de":false,"en-US":true,"es":false,"fr":false,"in":false,"ja":false,"nl":false,"pt":false,"sg":false,"th-TH":false,"zh":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5IdJG4IQDhobn1bifrzQGe"}}},"startDate":{"en-US":"2021-05-11T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Vlog by Harry Horn"},"description":{"en-US":"In this video we demonstrate a marketing technology solution that can help brands create more sales opportunities and deepen their connection with customers.\\n\\nThis example features a convenience store but the solution could be applied to many types of retail. The integrated technology gives customers the convenience they want and gives brands an opportunity to generate more sales from their stores, even when the store is closed.\\n\\nThe technology demonstrated in our dynamic window shopping concept is flexible and can be fully adapted to work with your business. We have lots of experience and insights to share. Talk to us about what an integrated solution can do for your brand and how Scala could help you deepen customer loyalty, minimise waste and increase profits."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"57OcjWa4VTRubPUc93Alxa"}}},"wistiaVideoCode":{"en-US":"15orucb892"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HGzBYluJtxzZy2GHGkByk"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6N8WiATOfi3NeY5iUmgoHu","type":"Entry","createdAt":"2021-04-13T13:43:29.275Z","updatedAt":"2021-04-20T10:20:16.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Window- & VIP-Shopping: „Nur gucken, nicht anfassen“ ist vorbei","en-US":"Window- & VIP-Shopping: „Nur gucken, nicht anfassen“ ist vorbei"},"slug":{"de":"window-and-vip-shopping-nur-gucken-nicht-anfassen-ist-vorbei","en-US":"window-and-vip-shopping-nur-gucken-nicht-anfassen-ist-vorbei"},"localisation":{"de":true,"en-US":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"de":true,"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5whqh4n3YDzcnj1hKGzONG"}}},"startDate":{"en-US":"2021-04-13T00:00+02:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Moderne Schaufenster verkaufen cooler als Amazon und genauso edel wie die Luxus-Boutique","en-US":"Moderne Schaufenster verkaufen cooler als Amazon und genauso edel wie die Luxus-Boutique"},"description":{"de":"Neulich war ich einkaufen. Und bevor Sie jetzt neidisch werden, nein, auch in meiner Stadt ist absoluter Lockdown. Der Handel hat weitgehend zwangsweise geschlossen. Schotten dicht allenthalben. Kein Modellprojekt mit Öffnungen, kein Corona-Test vor Eintritt in das Geschäft, um in den Genuss einer persönlichen Beratung zu kommen. Nein, das alles war es nicht, was mir Shopping möglich machte. Es war der klassische Schaufensterbummel. Ich ging spazieren, mehr oder weniger zufällig durch die Einkaufsstraße. Tristesse war zu spüren. Nur wenige Schaufenster waren wirklich attraktiv gestaltet und luden zum Verweilen ein. Und nur eines animierte wirklich zum Kauf und machte mir das Einkaufen überhaupt möglich. „Window Shopping“ dachte ich. Cool. Ich blieb eine Weile stehen und ließ mich auf die Produkte und Auslagen ein.\\n\\n„Schaufensterbummel“, das klingt irgendwie altmodisch, nach romantischem Händchenhalten am Abend im Dämmerlicht der Einkaufsstraße im Alter von 17 oder 18 Jahren. Es war eine Zeit zum Träumen, an die ich mich gerne erinnere. Eigentlich, so denke ich, habe ich so einen klassischen Schaufensterbummel schon lange nicht mehr gemacht. Wozu auch? Wenn ich etwas brauche oder Produktinformationen suche, scrolle und swipe ich durch das Angebot von Amazon, Rakuten und all der anderen Online-Shops. Wann war ich eigentlich zuletzt in der Stadt zum Bummeln? Ok, es ist Lockdown. Aber auch sonst. Ich war im letzten Sommer auf der Kö in Düsseldorf, im Herbst in Berlin in den Quartieren der Friedrichstraße, zwischendurch in der Maximilianstraße in München. Wann war ich zuletzt in Hamburg am Jungfernstieg und am Neuen Wall? Was machen eigentlich all die edlen Boutiquen der Luxus-Brands jetzt, die ja noch viel extremer vom persönlichen Markenerlebnis leben, von ihren Shops, ihrer Exklusivität, von der Premium-Beziehung zu den Kunden, die in die Markenwelt hineingezogen werden? „Window Shopping“ denke ich wieder und schaue jetzt noch interessierter in die Auslagen des Schaufensters, vor dem ich gerade stehe.\\n\\nIch kenne den Handel. Ich bin vom Fach. Ich weiß, was möglich ist. Warum eigentlich machen das so wenige Händler mit dem Window Shopping? Wenn ich an meine Jugend denke, war um 18 Uhr Ladenschluss. Heute haben selbst kleine Boutiquen oft bis 20 Uhr geöffnet, der Lebensmittelhandel sogar bis 22 Uhr oder noch länger. Warum eigentlich versucht der Handel nicht rund um die Uhr zu verkaufen, so wie die Onliner auch? Und wie lässt sich dieses Markenerlebnis der Edeleinkaufsmeilen lebendig erhalten, generell nach Ladenschluss oder jetzt aktuell im Lockdown? Ist das vielleicht auch ein Grund, weswegen „Schaufensterbummel“ generell irgendwie aus der Mode gekommen sind? Macht man das noch, bummeln? Oder bummelt man nur noch virtuell?\\n\\nEs geht beides, denke ich nun und checke die technischen Finessen im Schaufenster. Neben einigen Produkten stehen Preisschilder und ein paar Zusatzinformationen, nach denen ich wahrscheinlich in der Tat gefragt hätte, wenn der Laden geöffnet gewesen wäre und ich mich für das Produkt interessieren würde. Ich sehe das Produkt, physisch. Das ist ein Vorteil gegenüber dem reinen Online-Shop, denke ich. Da sehe ich nur Bilder, meist in 2D oder einen kleinen Imagefilm. Aber das echte Produkt, das sehe ich hier, im Schaufenster. Es ist auch schön beleuchtet, gut in Szene gesetzt. Unter dem Text steht der Name des Produktes und ein Link zum Online-Shop des Händlers. Immerhin. Ich bekomme den klaren Hinweis, ich darf jetzt nicht nur gucken, sondern auch bestellen. Das ist mehr als die meisten Geschäfte machen. Die legen die Ware nur aus, um Appetit zu machen. Für später. Hier aber könnte ich jetzt bestellen, sprich kaufen. Aber, so denke ich, ich könnte das ja jetzt auch woanders bestellen. Wäre ein QR-Code nicht besser? Ein QR-Code, der mich direkt auf den Produktlink im Webshop des Händlers führt, wo ich das Produkt, das ich real vor mir sehe, in allen Einzelheiten beschrieben und angepriesen bekomme und wo ich es tatsächlich direkt kaufen kann – bei genau diesem Händler? Und die Informationen, stünden die nicht besser statt auf einem Pappschild auf einem interaktiven Display, das mich aktiv abholt und bei dem ich sogar den Preis oder sich ändernde Produktdetails aus der Ferne steuern könnte, ohne gleich das ganze Schild neu schreiben zu müssen?\\n\\nWir sind halt noch sehr analog, denke ich weiter. Ich checke den Händler im Netz. Gute Bewertungen, ganz anständiger Online-Shop, hier und da Kommunikation über Social Media, ein bisschen Facebook, ein bisschen Instagram, ein bisschen Werbung für das eine oder andere Produkt, auch für das, das ich gerade im Schaufenster sehe. Im Schaufenster bekomme ich klare Hinweise auf den Online-Shop des Händlers und auf die Kanäle, auf denen er mit mir zu kommunizieren bereit ist. Er hat auch einen Monitor platziert mit einer Telefonnummer und einem Ansprechpartner. Aber ist das schon digital? Ist das die Antwort auf das fehlende Kundenerlebnis, das Gefühl von Shopping?\\n\\n„Window Shopping“, denke ich wieder. Es wäre doch schön, wenn ich jetzt hier zumindest virtuell alles erleben und meine Lieblingsmarken spüren könnte. Ich möchte ja nicht nur kaufen, auf Social Media verwiesen werden oder auf den Shop. Ich möchte wirklich shoppen. Jetzt, hier, am Schaufenster, dem Point of Sale des Lockdowns und nach Ladenschluss. Mit ein paar unaufdringlichen Displays, einem QR-Code und einer virtuellen Realität auf meinem Smartphone wäre noch mehr möglich. Ich könnte auch bestellen und mir das Produkt gleich liefern lassen. Oder einen Termin zur Abholung vereinbaren – gerne auch kontaktlos, wenn es denn sein muss. Ein Locker oder eine Abholung an der Tür wäre ja möglich. Die persönliche Komponente wäre gegeben. Und dann könnte ich das Produkt auch berühren, es begreifen, im wahrsten Sinne des Wortes. Vielleicht bringt es mir der Händler auch persönlich vorbei. Auch das ist ja möglich, trotz Lockdowns.\\n\\nDas ist etwas für die Luxusmarken, für hochpreisige Produkte, denke ich. Es im Schaufenster ansehen, es virtuell erleben, es persönlich übergeben bekommen, das wäre edel. Im Premium-Segment rechnet sich das. VIP-Shopping im Lockdown. Ich muss nicht mehr zum Event, das Event kommt zu mir – aufs Smartphone und bei der Übergabe. Window Shopping kann so vieles, wenn man es richtig macht. Das Schaufenster als 24/7-Verkäufer. Ein Modell auch für nach Corona?\\n\\nIch mag es persönlich. Darauf müsste ich auch beim Window Shopping nicht verzichten. Und ich mag es exklusiv. Auch das ist möglich, nicht trotz, sondern gerade wegen oder durch Digitalisierung. Was wäre, wenn ich direkt am Schaufenster zum VIP würde, dem jetzt in diesem Moment alles möglich gemacht würde? Window Shopping, das könnte ein Aspekt der Zukunft sein – besser als online, cooler als Amazon, genauso luxuriös wie ich es aus der Boutique kenne. „Nur gucken, nicht anfassen“, das war gestern. Heute geht alles.\\n\\nDer Händler, vor dessen Schaufenster ich stehe, macht vieles richtig. Er hat verstanden, dass sein Schaufenster und seine Waren sich selbst verkaufen können. Was noch fehlt, ist das echte Markenerlebnis, der Beziehungsaufbau zum Kunden, ein echtes Window Shopping eben. Er ist auf dem Weg. Und vielleicht folgen ihm andere und gehen noch um einiges weiter. Denn attraktives Window Shopping ist auch eine Antwort auf potenziell sterbende Innenstädte und sich ausbreitende Gleichförmigkeit. Es darf wieder individueller werden. Das wäre gut für den Handel und für die Kunden.\\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Neulich war ich einkaufen. Und bevor Sie jetzt neidisch werden, nein, auch in meiner Stadt ist absoluter Lockdown. Der Handel hat weitgehend zwangsweise geschlossen. Schotten dicht allenthalben. Kein Modellprojekt mit Öffnungen, kein Corona-Test vor Eintritt in das Geschäft, um in den Genuss einer persönlichen Beratung zu kommen. Nein, das alles war es nicht, was mir Shopping möglich machte. Es war der klassische Schaufensterbummel. Ich ging spazieren, mehr oder weniger zufällig durch die Einkaufsstraße. Tristesse war zu spüren. Nur wenige Schaufenster waren wirklich attraktiv gestaltet und luden zum Verweilen ein. Und nur eines animierte wirklich zum Kauf und machte mir das Einkaufen überhaupt möglich. „Window Shopping“ dachte ich. Cool. Ich blieb eine Weile stehen und ließ mich auf die Produkte und Auslagen ein.\\n\\n„Schaufensterbummel“, das klingt irgendwie altmodisch, nach romantischem Händchenhalten am Abend im Dämmerlicht der Einkaufsstraße im Alter von 17 oder 18 Jahren. Es war eine Zeit zum Träumen, an die ich mich gerne erinnere. Eigentlich, so denke ich, habe ich so einen klassischen Schaufensterbummel schon lange nicht mehr gemacht. Wozu auch? Wenn ich etwas brauche oder Produktinformationen suche, scrolle und swipe ich durch das Angebot von Amazon, Rakuten und all der anderen Online-Shops. Wann war ich eigentlich zuletzt in der Stadt zum Bummeln? Ok, es ist Lockdown. Aber auch sonst. Ich war im letzten Sommer auf der Kö in Düsseldorf, im Herbst in Berlin in den Quartieren der Friedrichstraße, zwischendurch in der Maximilianstraße in München. Wann war ich zuletzt in Hamburg am Jungfernstieg und am Neuen Wall? Was machen eigentlich all die edlen Boutiquen der Luxus-Brands jetzt, die ja noch viel extremer vom persönlichen Markenerlebnis leben, von ihren Shops, ihrer Exklusivität, von der Premium-Beziehung zu den Kunden, die in die Markenwelt hineingezogen werden? „Window Shopping“ denke ich wieder und schaue jetzt noch interessierter in die Auslagen des Schaufensters, vor dem ich gerade stehe.\\n\\nIch kenne den Handel. Ich bin vom Fach. Ich weiß, was möglich ist. Warum eigentlich machen das so wenige Händler mit dem Window Shopping? Wenn ich an meine Jugend denke, war um 18 Uhr Ladenschluss. Heute haben selbst kleine Boutiquen oft bis 20 Uhr geöffnet, der Lebensmittelhandel sogar bis 22 Uhr oder noch länger. Warum eigentlich versucht der Handel nicht rund um die Uhr zu verkaufen, so wie die Onliner auch? Und wie lässt sich dieses Markenerlebnis der Edeleinkaufsmeilen lebendig erhalten, generell nach Ladenschluss oder jetzt aktuell im Lockdown? Ist das vielleicht auch ein Grund, weswegen „Schaufensterbummel“ generell irgendwie aus der Mode gekommen sind? Macht man das noch, bummeln? Oder bummelt man nur noch virtuell?\\n\\nEs geht beides, denke ich nun und checke die technischen Finessen im Schaufenster. Neben einigen Produkten stehen Preisschilder und ein paar Zusatzinformationen, nach denen ich wahrscheinlich in der Tat gefragt hätte, wenn der Laden geöffnet gewesen wäre und ich mich für das Produkt interessieren würde. Ich sehe das Produkt, physisch. Das ist ein Vorteil gegenüber dem reinen Online-Shop, denke ich. Da sehe ich nur Bilder, meist in 2D oder einen kleinen Imagefilm. Aber das echte Produkt, das sehe ich hier, im Schaufenster. Es ist auch schön beleuchtet, gut in Szene gesetzt. Unter dem Text steht der Name des Produktes und ein Link zum Online-Shop des Händlers. Immerhin. Ich bekomme den klaren Hinweis, ich darf jetzt nicht nur gucken, sondern auch bestellen. Das ist mehr als die meisten Geschäfte machen. Die legen die Ware nur aus, um Appetit zu machen. Für später. Hier aber könnte ich jetzt bestellen, sprich kaufen. Aber, so denke ich, ich könnte das ja jetzt auch woanders bestellen. Wäre ein QR-Code nicht besser? Ein QR-Code, der mich direkt auf den Produktlink im Webshop des Händlers führt, wo ich das Produkt, das ich real vor mir sehe, in allen Einzelheiten beschrieben und angepriesen bekomme und wo ich es tatsächlich direkt kaufen kann – bei genau diesem Händler? Und die Informationen, stünden die nicht besser statt auf einem Pappschild auf einem interaktiven Display, das mich aktiv abholt und bei dem ich sogar den Preis oder sich ändernde Produktdetails aus der Ferne steuern könnte, ohne gleich das ganze Schild neu schreiben zu müssen?\\n\\nWir sind halt noch sehr analog, denke ich weiter. Ich checke den Händler im Netz. Gute Bewertungen, ganz anständiger Online-Shop, hier und da Kommunikation über Social Media, ein bisschen Facebook, ein bisschen Instagram, ein bisschen Werbung für das eine oder andere Produkt, auch für das, das ich gerade im Schaufenster sehe. Im Schaufenster bekomme ich klare Hinweise auf den Online-Shop des Händlers und auf die Kanäle, auf denen er mit mir zu kommunizieren bereit ist. Er hat auch einen Monitor platziert mit einer Telefonnummer und einem Ansprechpartner. Aber ist das schon digital? Ist das die Antwort auf das fehlende Kundenerlebnis, das Gefühl von Shopping?\\n\\n„Window Shopping“, denke ich wieder. Es wäre doch schön, wenn ich jetzt hier zumindest virtuell alles erleben und meine Lieblingsmarken spüren könnte. Ich möchte ja nicht nur kaufen, auf Social Media verwiesen werden oder auf den Shop. Ich möchte wirklich shoppen. Jetzt, hier, am Schaufenster, dem Point of Sale des Lockdowns und nach Ladenschluss. Mit ein paar unaufdringlichen Displays, einem QR-Code und einer virtuellen Realität auf meinem Smartphone wäre noch mehr möglich. Ich könnte auch bestellen und mir das Produkt gleich liefern lassen. Oder einen Termin zur Abholung vereinbaren – gerne auch kontaktlos, wenn es denn sein muss. Ein Locker oder eine Abholung an der Tür wäre ja möglich. Die persönliche Komponente wäre gegeben. Und dann könnte ich das Produkt auch berühren, es begreifen, im wahrsten Sinne des Wortes. Vielleicht bringt es mir der Händler auch persönlich vorbei. Auch das ist ja möglich, trotz Lockdowns.\\n\\nDas ist etwas für die Luxusmarken, für hochpreisige Produkte, denke ich. Es im Schaufenster ansehen, es virtuell erleben, es persönlich übergeben bekommen, das wäre edel. Im Premium-Segment rechnet sich das. VIP-Shopping im Lockdown. Ich muss nicht mehr zum Event, das Event kommt zu mir – aufs Smartphone und bei der Übergabe. Window Shopping kann so vieles, wenn man es richtig macht. Das Schaufenster als 24/7-Verkäufer. Ein Modell auch für nach Corona?\\n\\nIch mag es persönlich. Darauf müsste ich auch beim Window Shopping nicht verzichten. Und ich mag es exklusiv. Auch das ist möglich, nicht trotz, sondern gerade wegen oder durch Digitalisierung. Was wäre, wenn ich direkt am Schaufenster zum VIP würde, dem jetzt in diesem Moment alles möglich gemacht würde? Window Shopping, das könnte ein Aspekt der Zukunft sein – besser als online, cooler als Amazon, genauso luxuriös wie ich es aus der Boutique kenne. „Nur gucken, nicht anfassen“, das war gestern. Heute geht alles.\\n\\nDer Händler, vor dessen Schaufenster ich stehe, macht vieles richtig. Er hat verstanden, dass sein Schaufenster und seine Waren sich selbst verkaufen können. Was noch fehlt, ist das echte Markenerlebnis, der Beziehungsaufbau zum Kunden, ein echtes Window Shopping eben. Er ist auf dem Weg. Und vielleicht folgen ihm andere und gehen noch um einiges weiter. Denn attraktives Window Shopping ist auch eine Antwort auf potenziell sterbende Innenstädte und sich ausbreitende Gleichförmigkeit. Es darf wieder individueller werden. Das wäre gut für den Handel und für die Kunden.\\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2GgLQg5aiqdGYWUmD4L8JC"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"de":"Lassen Sie uns chatten","en-US":"Let\'s Chat"},"form":{"de":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}},"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}},"showFormInLocale":{"de":true,"en-US":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"764frBCCQceEreGxPJ5MHP","type":"Entry","createdAt":"2021-03-19T09:42:48.729Z","updatedAt":"2021-03-19T11:11:49.731Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How digital signage solutions can improve in-store marketing","sg":"How digital signage solutions can improve in-store marketing"},"slug":{"en-US":"how-digital-signage-solutions-can-improve-in-store-marketing","sg":"how-digital-signage-solutions-can-improve-in-store-marketing"},"localisation":{"en-US":false,"in":false,"ja":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true,"sg":true},"startDate":{"en-US":"2021-03-19T00:00+08:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew","sg":"Blog written by Esther Chew"},"description":{"en-US":"An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that 82% of purchasing decisions are made while in a store, 62% of shoppers make an impulse buy while shopping, and 16% of unplanned purchases are driven by in-store promotions.  \\n\\nIn-store marketing has become more effective over the years as in-store media channels and display methods have evolved and become more modern. Digital signage solutions are central to in-store marketing and have proven to be effective in helping brands deliver an exceptional shopping experience, increase customer engagement and drive sales.\\n\\nA study by AC Nielsen revealed that out of 120 grocers who used digital signage in their stores, 80% of them saw as much as a 33% boost in sales (compared to using print signs). \\n\\nIn this article, we discuss several ideas on how to utilise digital signage solutions to enhance in-store marketing.\\n![Digital signage solutions to enhance in-store marketing](//images.ctfassets.net/lx4pzcb22oh0/3TGSIaKGB36Q8dVhPr8hjw/7da9b2c3d533ba640158750021412a34/Shoe_Women_Store__2_.png)\\n\\n## __1.\\tPersonalise the in-store experience__\\nDeliver a [personalised shopping experience](https://www.scala.com/sg/concepts/personalisation-at-scale/) based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\n## __2.\\tPromote sales, product launches and announcements__\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Screens can also create or increase product awareness, which is especially useful in industries where the products are seasonal, like fashion retail. \\n\\n## __3.\\tGenerate loyalty__\\nDigital signage solutions help brands create loyal customers. Messages and content on a screen near the register can encourage shoppers to sign up for loyalty programs and download mobile shopping apps. Meanwhile, viewing engaging content also cuts down on perceived wait times and helps cement a positive customer experience.\\n\\n## __4.\\tDigital Wayfinding__\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by providing customers with a simple and interactive way to show them where the product they are interested in is and how to get there from their current location. \\n\\n## __5.\\tImprove product visualisation__\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/) can be used to showcase product demonstrations and improve product visualization. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets help consumers view all available options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them.\\n\\n__Conclusion__\\nDigital signage is a valuable part of not just a brand’s in-store marketing strategy but also their overall marketing strategy. In-store digital signage solutions help brands bridge the gap between their online and in-store presences, enrich their physical space, delight customers and increase sales.\\n\\nScala’s digital signage solutions help businesses grow their brand by offering an unparalleled in-store experience through personalisation and increased engagement. Our in-store data and analytics platform, <a href=\\"https://www.walkbase.com/markets/retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.\\n\\nExplore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://blogs.spectrio.com/retailers-in-store-advertising\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blogs.spectrio.com/retailers-in-store-advertising</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/</a></p>","sg":"An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that 82% of purchasing decisions are made while in a store, 62% of shoppers make an impulse buy while shopping, and 16% of unplanned purchases are driven by in-store promotions.  \\n\\nIn-store marketing has become more effective over the years as in-store media channels and display methods have evolved and become more modern. Digital signage solutions are central to in-store marketing and have proven to be effective in helping brands deliver an exceptional shopping experience, increase customer engagement and drive sales.\\n\\nA study by AC Nielsen revealed that out of 120 grocers who used digital signage in their stores, 80% of them saw as much as a 33% boost in sales (compared to using print signs). \\n\\nIn this article, we discuss several ideas on how to utilise digital signage solutions to enhance in-store marketing.\\n![Digital signage solutions to enhance in-store marketing](//images.ctfassets.net/lx4pzcb22oh0/3TGSIaKGB36Q8dVhPr8hjw/7da9b2c3d533ba640158750021412a34/Shoe_Women_Store__2_.png)\\n\\n## __1.\\tPersonalise the in-store experience__\\nDeliver a [personalised shopping experience](https://www.scala.com/sg/concepts/personalisation-at-scale/) based on personas by tracking shopper data and adjusting marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers. Interactive displays and touch screens take the shopping experience up a notch by allowing shoppers to develop their own experiences by selecting their preferred content.\\n\\n## __2.\\tPromote sales, product launches and announcements__\\nHarness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Use digital signs to announce sales and special offers, launch and promote products, and make announcements about special events. Screens can also create or increase product awareness, which is especially useful in industries where the products are seasonal, like fashion retail. \\n\\n## __3.\\tGenerate loyalty__\\nDigital signage solutions help brands create loyal customers. Messages and content on a screen near the register can encourage shoppers to sign up for loyalty programs and download mobile shopping apps. Meanwhile, viewing engaging content also cuts down on perceived wait times and helps cement a positive customer experience.\\n\\n## __4.\\tDigital Wayfinding__\\nDigital signage wayfinding and store directory applications aid in personalising and enhancing the shopping experience by providing customers with a simple and interactive way to show them where the product they are interested in is and how to get there from their current location. \\n\\n## __5.\\tImprove product visualisation__\\n[In-store tablets](https://www.scala.com/sg/products/hardware/linq-all-in-one-intelligent-tablets/) can be used to showcase product demonstrations and improve product visualization. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets help consumers view all available options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them.\\n\\n__Conclusion__\\nDigital signage is a valuable part of not just a brand’s in-store marketing strategy but also their overall marketing strategy. In-store digital signage solutions help brands bridge the gap between their online and in-store presences, enrich their physical space, delight customers and increase sales.\\n\\nScala’s digital signage solutions help businesses grow their brand by offering an unparalleled in-store experience through personalisation and increased engagement. Our in-store data and analytics platform, <a href=\\"https://www.walkbase.com/markets/retail/\\" rel=\\"nofollow\\" target=\\"_blank\\">Walkbase</a>, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.\\n\\nExplore how a major brand benefited by implementing the latest Scala digital technology in this [case study](https://www.scala.com/au/casestudies/driving-digital-interaction-in-kia-dealerships/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://blogs.spectrio.com/retailers-in-store-advertising\\" rel=\\"nofollow\\" target=\\"_blank\\">https://blogs.spectrio.com/retailers-in-store-advertising</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://wovenmedia.com/2019/01/how-to-improve-in-store-experience-and-increase-sales-with-digital-signage/</a></p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2vFZlIc95lEOCuJjmM2CpM"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat","sg":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1xDAjNeMJ5MoOllqZFEvQp","type":"Entry","createdAt":"2021-03-12T11:12:33.276Z","updatedAt":"2021-03-17T20:44:24.356Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"de":"Click & Collect: Handel, trau Dich, smart zu sein!","en-US":"Click & Collect: Handel, trau Dich, smart zu sein!"},"slug":{"de":"click-and-collect-handel-trau-dich-smart-zu-sein","en-US":"click-and-collect-handel-trau-dich-smart-zu-sein"},"localisation":{"de":true,"en-US":false,"fr":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"de":true,"en-US":false,"fr":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"JqgCsHMziQ3UC68B9BcvJ"}}},"startDate":{"en-US":"2021-03-12T00:00+01:00"},"type":{"en-US":"Blog"},"shortDescription":{"de":"Blog - Matthias Hofmann","en-US":"Blog - Matthias Hofmann"},"description":{"de":"Covid-19 zwingt den Handel zum Umdenken und beschleunigt neue Technologien und Services. Aber ist das schlimm? Eher nicht, denn die Entwicklung war längst abzusehen. Sie ist, zumindest in weiten Teilen, im Sinne der Kunden. Die wünschen sich schon lange mehr Flexibilität, individuellere Betreuung, coolere Markenerlebnisse und Öffnungszeiten rund um die Uhr. Der Handel bekommt die Chance, sich neu zu erfinden – auch, wenn das wehtut und der Anlass alles andere als erfreulich ist. Die Schließungen des Handels machen Innovationen und Investitionen nicht gerade leichter. Doch bei allem ökonomischen Schmerz: Die Digitalisierung muss vorangetrieben und aktiv gestaltet werden, damit der Kunde bleibt. Click & Collect, Display-Lösungen und Kundennähe trotz physischer Distanz werden auch nach der Pandemie trendig bleiben.\\n\\n__Der Kunde ist es längst gewöhnt__ \\nAuch wenn der Vergleich etwas hinkt: Burger-Ketten, Restaurants und Fast-Food-Lieferdienste machen es schon lange. Es wird per App oder Touchscreen bestellt und dann wird die gewünschte Mahlzeit wahlweise übergeben oder geliefert. Ein mittelständischer Werkzeughändler im Rhein-Main-Gebiet hat dieses Prinzip unlängst auch für Bohrmaschinen, Akkuschrauber, Schleifgeräte und Spezialzubehör für Handwerker übernommen und eine Werkzeug-Mietbox erfunden – Werkzeuge auf Leihbasis, weil sich kaufen nicht immer lohnt, die Sharing Economy boomt und der engagierte Handwerker eben auch mal sonntags oder außerhalb der Öffnungszeiten der Baumärkte Hand anlegt. Per App oder Touchscreen ordern, nicht in der Schlange stehen, online oder mit dem Smartphone zahlen und am besten seine Ware eingepackt übergeben bekommen, ist eine Idee, die Konjunktur hat. Covid-19 hat den Trend beschleunigt, weil viele Einzelhändler zum Umdenken gezwungen worden sind. \\n\\n__Click & Collect als Service verstehen__\\nNun gilt es, aus der Not eine Tugend zu machen. Denn Click & Collect bietet Vorteile: mehr Kundenservice durch die Lieferung direkt in den Kofferraum des Kunden, Verkauf rund um die Uhr mit weniger Personal, mehr Individualität. Die Idee ist nicht neu. Schon in den 60er Jahren gab es erste Auto-Bankschalter – freilich ohne Automaten und Displays, aber die Idee des Drive-in ist weit älter als McDonalds und Co. mit ihren Drive-ins uns das glauben lassen. Click & Collect ist die digitale Antwort und die technische Weiterentwicklung des noch weitgehend analogen Drive-in-Schalters und des Kaugummiautomaten unserer Kindheit.\\n\\n__Der Kunde wird es lieben__\\nWenn ich heute shoppen gehe, dann erwarte ich schon fast eine digitale Unterstützung. Ich freue mich über eine gute, kompetente und persönliche Beratung. Ich genieße auch die edle Atmosphäre in der teuren Boutique. Und ich mag hippe Locations, die mich emotional abholen. Hier schärft der Handel mächtig auf, macht Einkaufen zum Erlebnis. Scala ist hier einer der Vorreiter.\\n\\nOft aber möchte ich einfach nur schnell meine Ware haben. Meine Lieblingsmayonnaise soll es sein, aber um sie zu erwerben, brauche ich nicht das Gefühl, im Supermarkt oben ins Regal zu greifen. Geschwindigkeit, schnelle und unkomplizierte Bedarfsbefriedigung sind ebenso Zeichen der Wertschätzung des Handels gegenüber seinen Kunden wie die persönlich-menschliche Begleitung im Shopping-Prozess. Click & Collect ist vielleicht nichts für die teure Armbanduhr oder das Sakko nach Maß, aber sicher für weit mehr als 90 Prozent des täglichen Bedarfs. Click & Collect hat Potenzial, zeigt, wie modern und innovativ ein Händler ist und dass er Multichannel verstanden hat – ordern per App, abholen im Markt mit Termin oder aus einem gestylten Locker.\\n\\nLeicht verständliche Apps oder Displays, die einfach zu bedienen sind, dem Kunden aber das Gefühl der vollen Information und Kontrolle geben, sind die Basis des Erfolgs. Der Kunde braucht das Vertrauen – in den Händler, in die Ware, in die Technik. Dabei müssen Monitore und Touchscreens keineswegs unpersönlich sein. Gekoppelt mit dem Smartphone, dem wohl intimsten Gegenstand eines Kunden, und leicht eingängigen Handhabungshinweisen, Zusatzinfos zum Produkt und zur Marke und zu sicheren Bezahlwegen, wird Click & Collect schnell akzeptiert werden. Zumal sich die meisten Menschen ja schon an Displays gewöhnt haben: vom Fahrscheinautomaten der Bahn (zugegeben nicht immer ein positives Beispiel), über Abholstationen der Deutschen Post bis hin zu Automaten im Supermarkt kennen wir als Verbraucher die Hintergründe und müssen nicht erst in Richtung Display erzogen werden. Im Gegenteil. Wer auf Amazon bestellt, Musik streamt und Online-Banking betreibt, weiß um die Vorteile des Digitalen. Click & Collect ist nichts anderes, als das Beste aus beiden Welten, der Online- und der Offline-Welt zu verbinden. Wer es geschickt macht, bindet Kunden und beweist Service an viel mehr Kunden-Touchpoints als je zuvor.\\n\\n__Logistikprobleme kreativ lösen__\\nShoppen nach Termin bei vorheriger Online-Bestellung sind Beispiele, wie der Handel nicht weniger, sondern mehr Kunden in den Laden bekommt. Der Personal Shopping Guide wird Realität. Digitalisierung ist nicht unpersönlicher, distanzierter oder abweisender, im Gegenteil: Sie bietet jede Menge Möglichkeiten, Nähe zu beweisen und neue Klientele zu erschließen. Der Individualität sind keine Grenzen gesetzt, ebenso wenig der Inszenierung des Stores und der Marke.\\n\\nEin Thema aber bleibt: die Endlichkeit des Platzes, der Instore-Abholmöglichkeiten, der Schließfächer oder des Lagers. Auch das soll und muss digital gelöst werden. Es wird in den meisten Fällen nicht gelingen, Hunderte von Kunden gleichzeitig ihre bestellte Ware abholen zu lassen – schon gar nicht in Pandemiezeiten, wenn sowohl vor als auch hinter den Kulissen Gedränge unerwünscht ist. Päckchen und Tüten packen just in time lautet daher die Devise. Intelligentes Click & Collect greift daher auch in die Prozesse des Händlers ein. Digital gestützt und als Service inszeniert. Den Handel neu denken heißt auch Prozesse neu denken – vom Kunden her, trotz und gerade wegen des Mangels an Ressourcen. Intelligentes Click & Collect und andere digitale Services machen genau aus dieser Not eine Tugend, optimieren Prozesse und helfen Kosten zu reduzieren. Click & Collect ist eine Möglichkeit, den Handel ertragreicher zu machen – auch den kleinen Handel. Die Digitalisierung ist nicht das Problem, sondern die Antwort.  \\n\\nWer nicht nur in schnellen Corona-Lösungen denkt und die staatlich oktroyierten Maßnahmen als Drangsalierung versteht, wer nicht jammert über das veränderte Kaufverhalten und die immer weiter steigenden Wünsche der Kunden, die sich inzwischen auch online geborgen fühlen, sondern in Zukunftspotenzialen denkt, der sollte unbedingt Click & Collect als eine Lösung auf dem (Bild-)Schirm haben – neben unzähligen weiteren. Die Möglichkeiten sind schier unendlich. Handel, trau Dich, smart zu sein! Deine Kunden werden Dich dafür lieben.  \\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.","en-US":"Covid-19 zwingt den Handel zum Umdenken und beschleunigt neue Technologien und Services. Aber ist das schlimm? Eher nicht, denn die Entwicklung war längst abzusehen. Sie ist, zumindest in weiten Teilen, im Sinne der Kunden. Die wünschen sich schon lange mehr Flexibilität, individuellere Betreuung, coolere Markenerlebnisse und Öffnungszeiten rund um die Uhr. Der Handel bekommt die Chance, sich neu zu erfinden – auch, wenn das wehtut und der Anlass alles andere als erfreulich ist. Die Schließungen des Handels machen Innovationen und Investitionen nicht gerade leichter. Doch bei allem ökonomischen Schmerz: Die Digitalisierung muss vorangetrieben und aktiv gestaltet werden, damit der Kunde bleibt. Click & Collect, Display-Lösungen und Kundennähe trotz physischer Distanz werden auch nach der Pandemie trendig bleiben.\\n\\n__Der Kunde ist es längst gewöhnt__ \\nAuch wenn der Vergleich etwas hinkt: Burger-Ketten, Restaurants und Fast-Food-Lieferdienste machen es schon lange. Es wird per App oder Touchscreen bestellt und dann wird die gewünschte Mahlzeit wahlweise übergeben oder geliefert. Ein mittelständischer Werkzeughändler im Rhein-Main-Gebiet hat dieses Prinzip unlängst auch für Bohrmaschinen, Akkuschrauber, Schleifgeräte und Spezialzubehör für Handwerker übernommen und eine Werkzeug-Mietbox erfunden – Werkzeuge auf Leihbasis, weil sich kaufen nicht immer lohnt, die Sharing Economy boomt und der engagierte Handwerker eben auch mal sonntags oder außerhalb der Öffnungszeiten der Baumärkte Hand anlegt. Per App oder Touchscreen ordern, nicht in der Schlange stehen, online oder mit dem Smartphone zahlen und am besten seine Ware eingepackt übergeben bekommen, ist eine Idee, die Konjunktur hat. Covid-19 hat den Trend beschleunigt, weil viele Einzelhändler zum Umdenken gezwungen worden sind. \\n\\n__Click & Collect als Service verstehen__\\nNun gilt es, aus der Not eine Tugend zu machen. Denn Click & Collect bietet Vorteile: mehr Kundenservice durch die Lieferung direkt in den Kofferraum des Kunden, Verkauf rund um die Uhr mit weniger Personal, mehr Individualität. Die Idee ist nicht neu. Schon in den 60er Jahren gab es erste Auto-Bankschalter – freilich ohne Automaten und Displays, aber die Idee des Drive-in ist weit älter als McDonalds und Co. mit ihren Drive-ins uns das glauben lassen. Click & Collect ist die digitale Antwort und die technische Weiterentwicklung des noch weitgehend analogen Drive-in-Schalters und des Kaugummiautomaten unserer Kindheit.\\n\\n__Der Kunde wird es lieben__\\nWenn ich heute shoppen gehe, dann erwarte ich schon fast eine digitale Unterstützung. Ich freue mich über eine gute, kompetente und persönliche Beratung. Ich genieße auch die edle Atmosphäre in der teuren Boutique. Und ich mag hippe Locations, die mich emotional abholen. Hier schärft der Handel mächtig auf, macht Einkaufen zum Erlebnis. Scala ist hier einer der Vorreiter.\\n\\nOft aber möchte ich einfach nur schnell meine Ware haben. Meine Lieblingsmayonnaise soll es sein, aber um sie zu erwerben, brauche ich nicht das Gefühl, im Supermarkt oben ins Regal zu greifen. Geschwindigkeit, schnelle und unkomplizierte Bedarfsbefriedigung sind ebenso Zeichen der Wertschätzung des Handels gegenüber seinen Kunden wie die persönlich-menschliche Begleitung im Shopping-Prozess. Click & Collect ist vielleicht nichts für die teure Armbanduhr oder das Sakko nach Maß, aber sicher für weit mehr als 90 Prozent des täglichen Bedarfs. Click & Collect hat Potenzial, zeigt, wie modern und innovativ ein Händler ist und dass er Multichannel verstanden hat – ordern per App, abholen im Markt mit Termin oder aus einem gestylten Locker.\\n\\nLeicht verständliche Apps oder Displays, die einfach zu bedienen sind, dem Kunden aber das Gefühl der vollen Information und Kontrolle geben, sind die Basis des Erfolgs. Der Kunde braucht das Vertrauen – in den Händler, in die Ware, in die Technik. Dabei müssen Monitore und Touchscreens keineswegs unpersönlich sein. Gekoppelt mit dem Smartphone, dem wohl intimsten Gegenstand eines Kunden, und leicht eingängigen Handhabungshinweisen, Zusatzinfos zum Produkt und zur Marke und zu sicheren Bezahlwegen, wird Click & Collect schnell akzeptiert werden. Zumal sich die meisten Menschen ja schon an Displays gewöhnt haben: vom Fahrscheinautomaten der Bahn (zugegeben nicht immer ein positives Beispiel), über Abholstationen der Deutschen Post bis hin zu Automaten im Supermarkt kennen wir als Verbraucher die Hintergründe und müssen nicht erst in Richtung Display erzogen werden. Im Gegenteil. Wer auf Amazon bestellt, Musik streamt und Online-Banking betreibt, weiß um die Vorteile des Digitalen. Click & Collect ist nichts anderes, als das Beste aus beiden Welten, der Online- und der Offline-Welt zu verbinden. Wer es geschickt macht, bindet Kunden und beweist Service an viel mehr Kunden-Touchpoints als je zuvor.\\n\\n__Logistikprobleme kreativ lösen__\\nShoppen nach Termin bei vorheriger Online-Bestellung sind Beispiele, wie der Handel nicht weniger, sondern mehr Kunden in den Laden bekommt. Der Personal Shopping Guide wird Realität. Digitalisierung ist nicht unpersönlicher, distanzierter oder abweisender, im Gegenteil: Sie bietet jede Menge Möglichkeiten, Nähe zu beweisen und neue Klientele zu erschließen. Der Individualität sind keine Grenzen gesetzt, ebenso wenig der Inszenierung des Stores und der Marke.\\n\\nEin Thema aber bleibt: die Endlichkeit des Platzes, der Instore-Abholmöglichkeiten, der Schließfächer oder des Lagers. Auch das soll und muss digital gelöst werden. Es wird in den meisten Fällen nicht gelingen, Hunderte von Kunden gleichzeitig ihre bestellte Ware abholen zu lassen – schon gar nicht in Pandemiezeiten, wenn sowohl vor als auch hinter den Kulissen Gedränge unerwünscht ist. Päckchen und Tüten packen just in time lautet daher die Devise. Intelligentes Click & Collect greift daher auch in die Prozesse des Händlers ein. Digital gestützt und als Service inszeniert. Den Handel neu denken heißt auch Prozesse neu denken – vom Kunden her, trotz und gerade wegen des Mangels an Ressourcen. Intelligentes Click & Collect und andere digitale Services machen genau aus dieser Not eine Tugend, optimieren Prozesse und helfen Kosten zu reduzieren. Click & Collect ist eine Möglichkeit, den Handel ertragreicher zu machen – auch den kleinen Handel. Die Digitalisierung ist nicht das Problem, sondern die Antwort.  \\n\\nWer nicht nur in schnellen Corona-Lösungen denkt und die staatlich oktroyierten Maßnahmen als Drangsalierung versteht, wer nicht jammert über das veränderte Kaufverhalten und die immer weiter steigenden Wünsche der Kunden, die sich inzwischen auch online geborgen fühlen, sondern in Zukunftspotenzialen denkt, der sollte unbedingt Click & Collect als eine Lösung auf dem (Bild-)Schirm haben – neben unzähligen weiteren. Die Möglichkeiten sind schier unendlich. Handel, trau Dich, smart zu sein! Deine Kunden werden Dich dafür lieben.  \\n\\n--\\n\\n[Matthias Hofmann](https://www.linkedin.com/in/matthias-hofmann-92b33326/) ist Handelsexperte und als Area Sales Manager DACH beim Digital-Signage-Spezialisten Scala zuständig für die Digitalisierung des Handels.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3ggYOUn6uRlQKZJlfZHxUk"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"formTitle":{"en-US":"Let\'s Chat"},"form":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2buXA6hx9DakqZDed1iSCF"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3n0ievEBIHWNdxrMi6o84l","type":"Entry","createdAt":"2021-03-08T11:57:12.935Z","updatedAt":"2021-03-08T11:57:12.935Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Loïck Le Moigne est nommé  Business Development Officer de Scala France","fr":"Loïck Le Moigne est nommé  Business Development Officer de Scala France"},"indexTitle":{"en-US":"Leader mondial de l’affichage dynamique, Scala affiche sa volonté de se développer en France en démocratisant des technologies de marketing digital.","fr":"Leader mondial de l’affichage dynamique, Scala affiche sa volonté de se développer en France en démocratisant des technologies de marketing digital."},"slug":{"en-US":"loick-le-moigne-est-nomme-business-development-officer-de-scala-france","fr":"loick-le-moigne-est-nomme-business-development-officer-de-scala-france"},"localisation":{"en-US":false,"fr":true},"showRecentPostsSection":{"en-US":false,"fr":true},"startDate":{"en-US":"2020-10-28T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Leader mondial de l’affichage dynamique, Scala affiche sa volonté de se développer en France en démocratisant des technologies de marketing digital.","fr":"Leader mondial de l’affichage dynamique, Scala affiche sa volonté de se développer en France en démocratisant des technologies de marketing digital."},"description":{"en-US":"La France représente un territoire de développement stratégique pour Scala. Pour y renforcer la présence de la  marque, Harry Horn, Directeur général EMEA de Scala et  Vice-Président Marketing Monde de Stratacache, nomme Loïck Le  Moigne en tant que Business Development Officer de Scala France.  \\n\\nL’activité française de Scala, jusqu’alors focalisée sur la gestion  du réseau de partenaires intégrant les solutions Scala, est gé rée par Éric Martin, Channel /Alliance Manager Europe du Sud &  MEA. En s’inscrivant dans la continuité du travail réalisé, Loïck Le Moigne a pour mission d’accélérer le développement et la crois sance de Scala sur le territoire français, en étroite collaboration  avec Éric Martin. \\n\\nCette nomination traduit la volonté de Scala de contribuer à la  démocratisation des technologies de marketing digital en France.  Avec plus de 30 ans d’existence, 28 bureaux dans le monde et plus  de 1 000 employés, Scala est le leader mondial des technologies  marketing et de l’affichage dynamique. Ensemble, Stratacache et  Scala gèrent en 2020 plus de 3,1 millions d’équipements digitaux  sur cinq continents pour des marques aussi diverses que Carrefour,  KIA, McDonald’s, Shell et Luxottica, ainsi que 10 000 écrans dans  le réseau de pharmacies en France. \\n\\n\'\'Scala souhaite partager autant que possible ses connaissances et ses apprentissages avec les innovateurs inspirants du retail, des marques leader et des agences de marketing  qui conduisent la transformation des interactions avec leurs clients. Loïck Le Moigne mènera  cette action en France.\'\'\\nHarry Horn - Directeur général EMEA de Scala et Vice-Président Marketing Monde de Stratacache \\n\\n\'\'Le marché des technologies de marketing digital en France est aujourd’hui en plein essor. Je suis heureux d’avoir l’opportunité de porter l’ensemble des technologies innovantes du groupe Stratacache sur le marché français, avec la fiabilité d’un acteur ayant 25 ans d’expérience  et une R&D très forte.\'\'\\nLoïck Le Moigne - Business Development Officer de Scala France\\n\\n-- \\n\\nLoïck Le Moigne - diplômé de l’INSEAD en Leadership Management, est un professionnel fort de plus de 25 ans d’expérience dans les nouvelles technologies, le retail et la supply chain. Il a notamment occupé les postes de directeur général de Magestel, éditeur et  distributeur de solutions de gestion de points de vente, et de directeur Europe de Gerber Technology, spécialisée dans les solutions pour l’industrie textile et mode. Il a également ouvert des marchés en France et en Asie pour Enabler, intégrateur des solutions Retek  (Oracle Retail). Au moment du rachat de Enabler Informatica par Wipro Technologies, il est nommé directeur marketing et communica tion Europe. Par la suite, il a réalisé des missions de conseil stratégique et digital pour des éditeurs et intégrateurs de solutions retail  telles que Logic Information Systems ou GK Software (filiale de SAP).","fr":"La France représente un territoire de développement stratégique pour Scala. Pour y renforcer la présence de la  marque, Harry Horn, Directeur général EMEA de Scala et  Vice-Président Marketing Monde de Stratacache, nomme [Loïck Le  Moigne](https://www.linkedin.com/in/loicklemoigne/) en tant que Business Development Officer de Scala France.  \\n\\nL’activité française de Scala, jusqu’alors focalisée sur la gestion  du réseau de partenaires intégrant les solutions Scala, est gé rée par Éric Martin, Channel /Alliance Manager Europe du Sud &  MEA. En s’inscrivant dans la continuité du travail réalisé, Loïck Le Moigne a pour mission d’accélérer le développement et la crois sance de Scala sur le territoire français, en étroite collaboration  avec Éric Martin. \\n\\nCette nomination traduit la volonté de Scala de contribuer à la  démocratisation des technologies de marketing digital en France.  Avec plus de 30 ans d’existence, 28 bureaux dans le monde et plus  de 1 000 employés, Scala est le leader mondial des technologies  marketing et de l’affichage dynamique. Ensemble, Stratacache et  Scala gèrent en 2020 plus de 3,1 millions d’équipements digitaux  sur cinq continents pour des marques aussi diverses que Carrefour,  KIA, McDonald’s, Shell et Luxottica, ainsi que 10 000 écrans dans  le réseau de pharmacies en France. \\n\\n\'\'Scala souhaite partager autant que possible ses connaissances et ses apprentissages avec les innovateurs inspirants du retail, des marques leader et des agences de marketing  qui conduisent la transformation des interactions avec leurs clients. Loïck Le Moigne mènera  cette action en France.\'\'\\nHarry Horn - Directeur général EMEA de Scala et Vice-Président Marketing Monde de Stratacache \\n\\n\'\'Le marché des technologies de marketing digital en France est aujourd’hui en plein essor. Je suis heureux d’avoir l’opportunité de porter l’ensemble des technologies innovantes du groupe Stratacache sur le marché français, avec la fiabilité d’un acteur ayant 25 ans d’expérience  et une R&D très forte.\'\'\\nLoïck Le Moigne - Business Development Officer de Scala France\\n\\n-- \\n\\nLoïck Le Moigne - diplômé de l’INSEAD en Leadership Management, est un professionnel fort de plus de 25 ans d’expérience dans les nouvelles technologies, le retail et la supply chain. Il a notamment occupé les postes de directeur général de Magestel, éditeur et  distributeur de solutions de gestion de points de vente, et de directeur Europe de Gerber Technology, spécialisée dans les solutions pour l’industrie textile et mode. Il a également ouvert des marchés en France et en Asie pour Enabler, intégrateur des solutions Retek  (Oracle Retail). Au moment du rachat de Enabler Informatica par Wipro Technologies, il est nommé directeur marketing et communica tion Europe. Par la suite, il a réalisé des missions de conseil stratégique et digital pour des éditeurs et intégrateurs de solutions retail  telles que Logic Information Systems ou GK Software (filiale de SAP)."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"sE5alLD7IcK9O1n9CtdOY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"showFormInLocale":{"en-US":false,"fr":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"65x8WMWLM8jHjLoWFp9N9U","type":"Entry","createdAt":"2021-03-01T09:30:01.128Z","updatedAt":"2021-03-01T10:59:33.067Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Signage in Universities – The Future of Education"},"slug":{"en-US":"digital-signage-in-universities-the-future-of-education"},"localisation":{"au":false,"en-US":false,"in":true,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false,"in":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3z2LsYLXunXUOAyo5lsSxW"}}},"startDate":{"en-US":"2021-03-01T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew","in":"Blog written by Esther Chew"},"description":{"en-US":"To better engage with tech-savvy students, universities in India are embracing digital signage to become a modern, stimulating environment to learn, work and grow. With the latest digital signage technologies, universities can communicate quickly and effectively with students, teachers, and visitors.\\n\\nThe statistics in support of leveraging digital technology to aid learning are remarkable. According to McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey, 84% of students reported that technology helps their professors and teaching assistants to be more efficient and effective in teaching classes, and 86% agreed that technology helps them to be more efficient and effective students. 46% said that technology helps improve confidence and 45% revealed that it helps reduce stress.\\n\\nIn this article, we explore several ways that digital signage can be used for the modern university.\\n\\n## Design dynamic and engaging content\\nDigital signage is a network of screens that shows deliberate content to those walking by in a passive, non-intrusive way. The beauty of digital signage scheduling is that it allows you to pepper the essential with the engaging. Unlike emails, handouts and even mobile apps, digital signage enables the creation of dynamic and visually stimulating content to elicit audience response and drive action.\\n\\nFurthermore, with flexible [cloud-based digital signage](https://www.scala.com/in/products/saas/ \\"Cloud-based Digital Signage\\"), any authorized person can easily control the entire network of screens from any internet-accessible location, while enabling customized content for specific audiences based on screen location. This allows administrators from different departments to curate information that is pertinent to their target audiences, such as setting content specific to those who frequent any given building or location on campus. \\n\\n## Create a great first impression\\nAs students, visitors and faculty enter the school, greeting them with a warm welcome message and school news headlines on outdoor digital signage is an excellent way to make a solid impression. Digital screens located in the lobby can feature a live news feed to entertain and inform visitors and provide a pleasing atmosphere while reinforcing your university’s brand.\\n\\n## Provide dynamic wayfinding\\nInteractive wayfinding kiosks utilising [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets\\") located throughout the campus are a fantastic way to help students, visitors and faculty locate destinations and find their way around. Maps and directions can be easily updated. In addition, walking times to the nearest coffee joint along the way can be featured, improving the campus experience.\\n\\n## Promote campus safety\\nProviding a safe and secure environment to study and work is a top priority for any educational institution. Digital signage helps to achieve this goal by easily integrating with an emergency alert system that immediately communicates emergencies, for example, incidence of fire and school closings. Digital signage for universities can also efficiently communicate emergency contact information, emergency plans, campus maps, and real-time messages about what students and faculty should do in a certain situation.\\n\\n## Communicate campus events\\nUniversities are always buzzing with events, and digital signage is a powerful platform to promote these events and provide your audience with useful and timely updates. From job fairs, carnivals, graduations, sports events and other activities, digital display screens for universities can be deployed to keep students and faculty in the loop. In addition, a social media live feed can be displayed on digital signage to feature event photos.\\n\\n## Virtual Classroom\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - the X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n### Conclusion\\nWhen it comes to campus communication, digital signage is the clear winner. Universities can take advantage of the latest digital signage technology to communicate quickly and effectively with students and faculty.\\n\\nScala delivers a stable, flexible, scalable and user-friendly platform to help administrators roll-out campus-wide communication. Click [here](https://www.scala.com/in/industries/education/ \\"Digital Signage in Universities\\") to find out how Scala can help universities in India transform the campus experience.\\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html</p>","in":"To better engage with tech-savvy students, universities in India are embracing digital signage to become a modern, stimulating environment to learn, work and grow. With the latest digital signage technologies, universities can communicate quickly and effectively with students, teachers, and visitors.\\n\\nThe statistics in support of leveraging digital technology to aid learning are remarkable. According to McGraw-Hill Education’s 2015-2016 Digital Study Trends in Higher Education Survey, 84% of students reported that technology helps their professors and teaching assistants to be more efficient and effective in teaching classes, and 86% agreed that technology helps them to be more efficient and effective students. 46% said that technology helps improve confidence and 45% revealed that it helps reduce stress.\\n\\nIn this article, we explore several ways that digital signage can be used for the modern university.\\n\\n## Design dynamic and engaging content\\nDigital signage is a network of screens that shows deliberate content to those walking by in a passive, non-intrusive way. The beauty of digital signage scheduling is that it allows you to pepper the essential with the engaging. Unlike emails, handouts and even mobile apps, digital signage enables the creation of dynamic and visually stimulating content to elicit audience response and drive action.\\n\\nFurthermore, with flexible [cloud-based digital signage](https://www.scala.com/in/products/saas/ \\"Cloud-based Digital Signage\\"), any authorized person can easily control the entire network of screens from any internet-accessible location, while enabling customized content for specific audiences based on screen location. This allows administrators from different departments to curate information that is pertinent to their target audiences, such as setting content specific to those who frequent any given building or location on campus. \\n\\n## Create a great first impression\\nAs students, visitors and faculty enter the school, greeting them with a warm welcome message and school news headlines on outdoor digital signage is an excellent way to make a solid impression. Digital screens located in the lobby can feature a live news feed to entertain and inform visitors and provide a pleasing atmosphere while reinforcing your university’s brand.\\n\\n## Provide dynamic wayfinding\\nInteractive wayfinding kiosks utilising [intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/ \\"Intelligent Tablets\\") located throughout the campus are a fantastic way to help students, visitors and faculty locate destinations and find their way around. Maps and directions can be easily updated. In addition, walking times to the nearest coffee joint along the way can be featured, improving the campus experience.\\n\\n## Promote campus safety\\nProviding a safe and secure environment to study and work is a top priority for any educational institution. Digital signage helps to achieve this goal by easily integrating with an emergency alert system that immediately communicates emergencies, for example, incidence of fire and school closings. Digital signage for universities can also efficiently communicate emergency contact information, emergency plans, campus maps, and real-time messages about what students and faculty should do in a certain situation.\\n\\n## Communicate campus events\\nUniversities are always buzzing with events, and digital signage is a powerful platform to promote these events and provide your audience with useful and timely updates. From job fairs, carnivals, graduations, sports events and other activities, digital display screens for universities can be deployed to keep students and faculty in the loop. In addition, a social media live feed can be displayed on digital signage to feature event photos.\\n\\n## Virtual Classroom\\nIn addition to improving the campus environment, digital signage also presents a unique teaching experience with real-time engagement to remote instructors and participants alike. <a href=\\"https://www.x2omedia.com/virtual-classroom\\" rel=\\"nofollow\\" target=\\"_blank\\">X2O’s virtual classroom technology</a> creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - the X2O Virtual Classroom is designed to facilitate interaction between instructors and participants. \\n\\n### Conclusion\\nWhen it comes to campus communication, digital signage is the clear winner. Universities can take advantage of the latest digital signage technology to communicate quickly and effectively with students and faculty.\\n\\nScala delivers a stable, flexible, scalable and user-friendly platform to help administrators roll-out campus-wide communication. Click [here](https://www.scala.com/in/industries/education/ \\"Digital Signage in Universities\\") to find out how Scala can help universities in India transform the campus experience.\\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Source:</p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.mheducation.com/news-media/press-releases/learning-analytics-new-likes-college-better-access-personalized-data-new-research.html</p>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"aPfokwRw8vNzS4v9bDmXY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2caHvsUpPA6q6X65Dkq41s","type":"Entry","createdAt":"2021-01-26T09:44:51.780Z","updatedAt":"2021-02-24T11:29:56.064Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":12,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Top 5 Advantages of Digital Signage Software-as-a-Service (SaaS)"},"slug":{"en-US":"top-5-advantages-of-digital-signage-software-as-a-service-saas"},"localisation":{"au":true,"en-US":false,"in":true,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2on2exqrkAsVJUFQj64vji"}}},"startDate":{"en-US":"2021-01-26T00:00+08:00"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew"},"description":{"au":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/au/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/au/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","en-US":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/sg/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/sg/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","in":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/in/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/in/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","sg":"Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners. \\n\\nSaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.\\n\\nLet us now examine the top 5 advantages that [digital signage SaaS](https://www.scala.com/sg/products/saas/ \\"digital signage SaaS\\") offers.\\n\\n__1. Reliable & Functional__\\nThe service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.\\nCloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.\\n\\n__2. Budget-friendly__\\nSetting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.\\n\\n__3. Simple Updates and Easy Deployment__\\n SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.\\n\\n__4. Flexible and Easily Accessible__\\nDigital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. \\n\\n__5. Scalable__\\nSaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.\\n\\nIn conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.  \\n\\nFind out more about Scala’s digital signage SaaS [here](https://www.scala.com/sg/products/saas/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7CdCG4c4n5p55mXN1bsA6J"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4XWeJ1yEhaHvDdhwqthR9","type":"Entry","createdAt":"2020-06-26T12:30:33.516Z","updatedAt":"2021-02-24T11:19:55.665Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Implementing Technology to Support New In-Store Safety","fr":"Implementing Technology to Support New In-Store Safety"},"slug":{"en-US":"implementing-technology-to-support-new-in-store-safety","fr":"implementing-technology-to-support-new-in-store-safety"},"localisation":{"en-US":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6Cx5eE4S4UxyGY5JZoz6vP"}}},"startDate":{"en-US":"2020-04-03T00:00+01:00"},"type":{"en-US":"Blog"},"description":{"au":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. \\n\\nIn the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/au/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","en-US":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. \\n\\nIn the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n \\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n \\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, sensor-based insights solution is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","in":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. \\n\\nIn the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/in/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n","sg":"While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions. \\n\\nIn the UK, as the High Street (the main commercial retail and business district) reopens, consumers are wary of entering physical shops according to a [Fashion Network survey](https://uk.fashionnetwork.com/news/Store-reopenings-shoppers-return-to-be-slow-convenience-tech-is-key-say-insiders,1214924.html). The survey also shows that new forms of delivery and new technology — including consumer convenience technology — will become ever more important. While regulations and government guidelines vary by country, regionally, even at the local level, overwhelmingly social distancing is being enforced. This distancing starts with queuing at the entry doors, to directional in-aisle restrictions, checkout aisle distancing and monitoring the store exit flow. \\n\\nTo stay compliant with the guidance, retailers and store managers need a people counting system, strategy or solution that provides the measurement of shoppers and employees in their retail space and queued outside with the highest possible accuracy. Ideally, the information and data on in-store occupancy is collected and reported in real time, and then effectively communicated throughout the store, to customers and sales associates alike. Enter digital signage. When in-store occupancy measurement is tied to digital signage throughout the store, shoppers are better informed of wait times and reassured of in-store conditions — key aspects of a positive customer experience — while employees are given the tools to ensure accuracy and safety. \\n\\n[A recent study showed](https://www.businesswire.com/news/home/20200407005086/en) that shoppers in general are looking for in-store safety measures to be in place. It’s important for stores to listen to their customers and adapt when possible to make shoppers feel safe. One way to do this is to reallocate customer-facing employees where possible. While hiring a door person may work for your local bar or as an initial, quickly implemented solution to monitoring in-store occupancy, there are smart ways to use technology to ensure your business is compliant and safe while freeing up existing staff for customer experience tasks rather than head counting. \\n\\n## Walkbase IntelliCount Occupancy Management Technology\\nAccording to Retail TouchPoints, [84% of purchases](https://retailtouchpoints.com/features/industry-insights/retail-reopening-guide-address-consumers-concerns-enhance-omnichannel-alignment?email=amcmahan%40stratacache.com) still go through brick-and-mortar stores. Further, shoppers are likely missing in-store shopping experiences — [16.7%](https://www.insider-intelligence.com/bii/) of US adults said they would shop more often at physical stores after the coronavirus pandemic is resolved, per Business Insider Intelligence. In response to updated government guidance to in-store capacity limits, we launched the sensor-based [Walkbase IntelliCount occupancy management technology](https://www.walkbase.com/solutions/intellicount/), part of our retail analytics and marketing platform Walkbase. Using sensor technology to monitor footfall traffic is nothing new to applying Walkbase technology. This traffic counting solution has been effective in the field for more than ten years in thousands of locations, and it now has a new application as a critical COVID-19 technology solution for stores. IntelliCount is immediately available to support business capacity needs. With broad applicability (grocery and retail stores, banks, transportation hubs, convenience stores and more) and extended audience intelligence capability, this occupancy management software is a useful investment for many businesses, but especially so in these early days of reopening essential and one-step-removed from essential businesses. \\n\\nUsing 3D footfall cameras, cloud analytics and a mobile-friendly dashboard, IntelliCount provides a comprehensive people counting system that delivers accurate counts and data reliability while saving cost over time compared to manual methods. Longer term, when paired with other digital marketing technology, the data gathered doubles its utility by helping you understand your business foot traffic to inform in-store marketing efforts moving forward.\\n\\nScala fully understands the marketplace and market conditions across industries, including groceries, restaurants and other retail outlets impacted by in-store capacity limits. As leaders in retail technology and part of the STRATACACHE family of marketing technology companies, we’re able to apply or pivot existing digital solutions and bring them to market at scale to meet business’ needs.  \\n\\n__How IntelliCount Supports Store Capacity Efforts During Coronavirus__\\n\\nFor retailers facing unfamiliar business operating circumstances, IntelliCount provides a mature, proven solution that optimizes customer experience while meeting compliance needs. STRATACACHE teams globally deliver improved customer experience strategies and are equipped to quickly bring this new solution to bear in the market. So how does IntelliCount support store capacity efforts during Coronavirus?\\n\\n- __Accuracy__ - Get quick and accurate reads of in-store occupancy\\n- __Efficiency__ - Improve efficiency by freeing up staff from head counting to take on other important store operation tasks \\n- __Simplicity__ - A mobile-friendly dashboard and easily accessible URL make managing the technology easy\\n- __Timeliness__ - Stay on top of in-store capacity limits with email and push notifications set to alert staff\\n\\nWhat’s more, IntelliCount is scalable and integrates with existing technologies for maximum utility. To further improve convenience and safety, this people counting system can supplement store systems as well as work with digital signs and back-of-house dashboards for a comprehensive digital marketing solution. \\n\\nIntegrating IntelliCount footfall data with these other solutions makes for an advanced post-pandemic customer engagement strategy. For deeper customer engagement and information output, this solution can be expanded. When used in tandem with digital signage, your business can mount customer- and employee-facing displays to share updates on wait-times, current store capacity and safety procedures. To better understand and address business operations, this occupancy management software provides reporting and dashboards based on insights such as customer behavior and preferences. And for a truly integrated experience, Walkbase will work with existing operations dashboards, automated door technology and queuing systems. An integrated, [sensor-based insights solution](https://www.scala.com/sg/concepts/insights-and-analytics/) is the key to a deeper understanding of your business and, ultimately, optimized customer service. \\n\\n__Why Partner with Scala?__\\n\\nWhile the number of businesses able to operate during the global pandemic is increasing alongside phased re-openings, operating in reduced capacity scenarios is new territory. Managing in-store operations around slim capacity caps means an overhaul of customer interaction strategy, and the right digital technology to execute it well. \\n\\nEnter Scala, a [STRATACACHE company](https://www.stratacache.com/) with over 30 years of experience in digital signage solutions and optimizing customer engagement across industries. Restaurants, grocery and retail stores re-entering a transformed business world need partners who understand the landscape. We fully understand these industries and, importantly, the market they operate within. \\n\\nIn the best of times, we’re on top of emerging trends and policies in business, and in this unprecedented moment, it’s more important than ever that we stay informed so we can better support our partners. We develop bleeding edge technologies that streamline a brand’s ability to meet the evolving demands of the market.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7n7obAPck2aOdStMooB5Pj"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"483AI5bq8xCT1hlFsY7KE1","type":"Entry","createdAt":"2021-02-22T15:09:19.528Z","updatedAt":"2021-02-22T15:09:19.528Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces New Chicago-Based Facility for Research, Support  and New Product Development"},"slug":{"en-US":"stratacache-announces-new-chicago-based-facility-for-research-support-and-new-product-development"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1FzYUcIIZQlA9vpFV9EHzw"}}},"startDate":{"en-US":"2021-02-22T00:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"__100,000 square foot facility to focus on digital menu, mobile device and application development__\\n\\n__DAYTON, OH, US—February 22, 2021__—STRATACACHE today announced the purchase of a 100,000 square foot facility in Lisle, Illinois (Chicago), which will house new research and support teams for the digital signage, intelligent display and sensor systems company. The Chicago location marks the third facility STRATACACHE has acquired in the past year, in order to support the growing global clientele of the STRATACACHE family of companies, adding several hundred highly technical jobs to the US market. \\n\\nDespite a globally challenging economic environment, STRATACACHE continues to experience rapid growth in providing advanced technology solutions, such as intelligent display and sensor systems, to clients in key verticals including retail, restaurants, banking, entertainment, transportation and corporate communications. The new facility, a four-story class A building in the western Chicago suburb of Lisle, was formerly a U.S. headquarters for McCain Foods, Inc. More than a dozen large STRATACACHE customers have headquarters in Chicago, and the new location will allow for enhanced local support, as well as a fully outfitted support lab, meeting room space and X2O One Room, an immersive collaboration environment for in-person and remote participation created by X2O Media, a STRATACACHE company. \\n\\n“As STRATACACHE continues to grow, we look forward to tapping the Chicago market for development and engineering talent to further our work on our new mobile platforms, our advanced tablet compute devices as well as key projects in retail self-service systems,” said Chris Riegel, STRATACACHE CEO. “We will be adding significant staff in the new STRATACACHE Chicago center over the next several months and look forward to enabling world class customer interactive solutions designed to help our customers reduce costs and improve sales in this uncertain economic time.” \\n\\nSTRATACACHE provides a full scope of technological solutions to help retailers, marketers and customer experience teams use intelligent digital display and sensor systems to optimize interaction and engagement with consumers and employees. The new location outside Chicago will allow STRATACACHE to recruit local technical talent and expertise to further the research, development and business development efforts of hardware and application development. \\n\\nSTRATACACHE acquired a 1.4 million square foot factory in Eugene, OR, in March 2020, and is equipping it as a full 300mm wafer microLED display manufacturing facility. STRATACATCHE made an additional client support investment in a new 1100+ seat Network Operations and Data center in Waterloo, IA, in November 2020. \\n\\n![Lisle center PR - image 2](//images.ctfassets.net/lx4pzcb22oh0/BDkDOvY5jiJ6pZmxWxFNh/12ed1685e2ef4a1dc63ce278625f9d60/Lisle_center_PR_-_image_2.jpg)\\n\\n### About STRATACACHE\\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Follow STRATACACHE on Twitter [@STRATACACHE](https://twitter.com/stratacache) or on [LinkedIn](http://www.linkedin.com/company/stratacache). Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com/)\\n\\n### Media Contact\\nAndrea Poley, Global Communications Manager, STRATACACHE  <a href=\\"mailto:apoley@stratacache.com\\">apoley@stratacache.com</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4tMrcNtosI1pc0slXfM428"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"X79z9T2vaU2uv2TUcoNKw","type":"Entry","createdAt":"2021-02-19T14:08:00.266Z","updatedAt":"2021-02-19T14:19:02.717Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"En ligne et en magasin : comment avoir le meilleur des deux mondes ?","fr":"En ligne et en magasin : comment avoir le meilleur des deux mondes?"},"slug":{"en-US":"en-ligne-et-en-magasin-comment-avoir-le-meilleur-des-deux-mondes","fr":"en-ligne-et-en-magasin-comment-avoir-le-meilleur-des-deux-mondes"},"localisation":{"en-US":false,"fr":true},"showRecentPostsSection":{"en-US":false,"fr":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"57kBNboGle24bf2h6sOoua"}}},"startDate":{"en-US":"2021-02-19T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Tribune - www.e-marketing.fr","fr":"Tribune - www.e-marketing.fr"},"description":{"en-US":"Les technologies marketing d\'affichage dynamique et de signalétique digitale permettent de rapprocher les expériences clients dans les mondes physique et numérique. Et ce n\'est qu\'un début. Comme nous l\'explique [Loïck Le Moigne](https://www.linkedin.com/in/loicklemoigne/), Business Development Officer de Scala en France.\\n\\nNous sommes ainsi faits : lorsque nous naviguons sur un site de e-commerce, nous regrettons l\'absence d\'interaction humaine ; et lorsque nous nous rendons dans un magasin physique, nous déplorons le manque de fluidité de l\'information sur les produits ou les offres. On aimerait le meilleur des deux mondes.\\n\\nCe rêve impossible il y a encore quelques années devient aujourd\'hui réalité, grâce aux dernières avancées en matière de technologies d\'affichage dynamique et de signalétique digitale. Elles permettent aujourd\'hui, grâce aux nouvelles infrastructures de réseaux et aux logiciels de gestion des flux d\'images, de distribuer l\'information simultanément sur des centaines de terminaux dans un ou plusieurs points de ventes. C\'est la fin des écrans noirs dans les magasins...\\n\\nLes sites de e-commerce disposent d\'une palette d\'outils pour inciter l\'internaute à prendre une décision d\'achat, notamment en lui donnant beaucoup d\'informations sur le produit qui l\'intéresse. Cette information, directement corrélée à l\'action de l\'internaute, est fluide, précise et parfois ludique. Mais dans un point de vente physique, cette fluidité était difficile à assurer, le papier restant le mode de communication le plus utilisé, avec toutes les limites que cela imposait.\\n\\nPersonnalisation et interactivité\\n\\nAujourd\'hui, les technologies d\'affichage dynamique et de signalétique digitale permettent d\'engager avec le client d\'un magasin physique une relation plus riche et plus créative que la simple diffusion de vidéos sur un terminal. Grâce aux informations recueillies lors de ses déplacements dans les rayons, aux choix qu\'il opère entre différents produits, aux zones où se porte son regard, il est possible de répondre aux deux défis qui se posent à ce type de communication avec les consommateurs : la personnalisation et l\'interactivité.\\n\\nIl est possible aujourd\'hui d\'intégrer un certain niveau de personnalisation dans la communication vers un consommateur au moment de son acte d\'achat dans un magasin, et ce dans le strict respect des dispositions de la RGPD et des recommandations de la CNIL. L\'interactivité est un peu plus facile à organiser, notamment par le biais de reconnaissance de gestes, de miroirs virtuels ou de jeux interactifs. Il en est ainsi du \\" lift and learn \\", un système dans lequel, lorsqu\'un consommateur se saisit d\'un produit dans un rayon, une vidéo se déclenche immédiatement qui lui donne des conseils d\'utilisation ou des informations complémentaires sur ce produit. Cette interactivité peut s\'organiser à divers endroits du point de vente - à l\'entrée, dans les rayons, aux caisses - et contribuer à provoquer ou à faciliter l\'acte d\'achat.\\n\\nL\'objectif final de ces technologies est bien de rapprocher les expériences clients dans les mondes physique et numérique, afin de donner aux consommateurs le meilleur des deux. Et de faire du marketing de précision pour les enseignes. Elles s\'adressent certes à la distribution, mais pas seulement. Elles peuvent très bien s\'appliquer dans d\'autres univers, comme l\'automobile par exemple, où l\'acte d\'achat passe encore souvent par un contact \\" physique \\" avec le véhicule, qui peut être complété, sur le lieu de vente, par une communication digitale adaptée et interactive. Même raisonnement pour l\'industrie textile et les grandes marques de luxe.\\n\\nRelation informationnelle\\n\\nLes évolutions futures de ces technologies vont nous conduire vers les hologrammes et l\'imagerie 3D, qui vont encore enrichir mais aussi bouleverser l\'expérience client. Nous sommes donc à l\'aube d\'une transformation profonde de la relation informationnelle entre le client, le e-commerce et les magasins physiques, dans laquelle la nature, le format, le degré de personnalisation, l\'interactivité et l\'originalité des informations dirigées vers le consommateur au moment de son acte d\'achat vont jouer un rôle déterminant. Les marques qui intègreront le plus tôt cette nouvelle donne technologique prendront à coup sûr un temps d\'avance.","fr":"__Les technologies marketing d\'affichage dynamique et de signalétique digitale permettent de rapprocher les expériences clients dans les mondes physique et numérique. Et ce n\'est qu\'un début. Comme nous l\'explique [Loïck Le Moigne](https://www.linkedin.com/in/loicklemoigne/), Business Development Officer de Scala en France.__\\n\\nNous sommes ainsi faits : lorsque nous naviguons sur un site de e-commerce, nous regrettons l\'absence d\'interaction humaine ; et lorsque nous nous rendons dans un magasin physique, nous déplorons le manque de fluidité de l\'information sur les produits ou les offres. On aimerait le meilleur des deux mondes.\\n\\nCe rêve impossible il y a encore quelques années devient aujourd\'hui réalité, grâce aux dernières avancées en matière de technologies d\'affichage dynamique et de signalétique digitale. Elles permettent aujourd\'hui, grâce aux nouvelles infrastructures de réseaux et aux logiciels de gestion des flux d\'images, de distribuer l\'information simultanément sur des centaines de terminaux dans un ou plusieurs points de ventes. C\'est la fin des écrans noirs dans les magasins...\\n\\nLes sites de e-commerce disposent d\'une palette d\'outils pour inciter l\'internaute à prendre une décision d\'achat, notamment en lui donnant beaucoup d\'informations sur le produit qui l\'intéresse. Cette information, directement corrélée à l\'action de l\'internaute, est fluide, précise et parfois ludique. Mais dans un point de vente physique, cette fluidité était difficile à assurer, le papier restant le mode de communication le plus utilisé, avec toutes les limites que cela imposait.\\n\\n__Personnalisation et interactivité__\\nAujourd\'hui, les technologies d\'affichage dynamique et de signalétique digitale permettent d\'engager avec le client d\'un magasin physique une relation plus riche et plus créative que la simple diffusion de vidéos sur un terminal. Grâce aux informations recueillies lors de ses déplacements dans les rayons, aux choix qu\'il opère entre différents produits, aux zones où se porte son regard, il est possible de répondre aux deux défis qui se posent à ce type de communication avec les consommateurs : la personnalisation et l\'interactivité.\\n\\nIl est possible aujourd\'hui d\'intégrer un certain niveau de personnalisation dans la communication vers un consommateur au moment de son acte d\'achat dans un magasin, et ce dans le strict respect des dispositions de la RGPD et des recommandations de la CNIL. L\'interactivité est un peu plus facile à organiser, notamment par le biais de reconnaissance de gestes, de miroirs virtuels ou de jeux interactifs. Il en est ainsi du \\" lift and learn \\", un système dans lequel, lorsqu\'un consommateur se saisit d\'un produit dans un rayon, une vidéo se déclenche immédiatement qui lui donne des conseils d\'utilisation ou des informations complémentaires sur ce produit. Cette interactivité peut s\'organiser à divers endroits du point de vente - à l\'entrée, dans les rayons, aux caisses - et contribuer à provoquer ou à faciliter l\'acte d\'achat.\\n\\nL\'objectif final de ces technologies est bien de rapprocher les expériences clients dans les mondes physique et numérique, afin de donner aux consommateurs le meilleur des deux. Et de faire du marketing de précision pour les enseignes. Elles s\'adressent certes à la distribution, mais pas seulement. Elles peuvent très bien s\'appliquer dans d\'autres univers, comme l\'automobile par exemple, où l\'acte d\'achat passe encore souvent par un contact \\" physique \\" avec le véhicule, qui peut être complété, sur le lieu de vente, par une communication digitale adaptée et interactive. Même raisonnement pour l\'industrie textile et les grandes marques de luxe.\\n\\n__Relation informationnelle__\\nLes évolutions futures de ces technologies vont nous conduire vers les hologrammes et l\'imagerie 3D, qui vont encore enrichir mais aussi bouleverser l\'expérience client. Nous sommes donc à l\'aube d\'une transformation profonde de la relation informationnelle entre le client, le e-commerce et les magasins physiques, dans laquelle la nature, le format, le degré de personnalisation, l\'interactivité et l\'originalité des informations dirigées vers le consommateur au moment de son acte d\'achat vont jouer un rôle déterminant. Les marques qui intègreront le plus tôt cette nouvelle donne technologique prendront à coup sûr un temps d\'avance.\\n\\nTribune - [www.e-marketing.fr](https://www.e-marketing.fr/Thematique/retail-1095/Breves/Tribune-ligne-magasin-comment-avoir-meilleur-deux-mondes-357696.htm)"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2NZlW5iNfFsoyTVtwhQQO4"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"showFormInLocale":{"en-US":false,"fr":true}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2TUTCpFlNeikRMgyELrMgf","type":"Entry","createdAt":"2021-02-13T07:10:36.841Z","updatedAt":"2021-02-19T03:46:21.510Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"4 Ways A Food Ordering Kiosk Can Boost A Restaurant\'s Business"},"slug":{"en-US":"4-ways-a-food-ordering-kiosk-can-boost-a-restaurant-s-business"},"localisation":{"au":false,"en-US":false,"in":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"JSw5Af7OY2GZG79dFPXw5"}}},"startDate":{"en-US":"2021-02-12T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"en-US":"Blog written by Esther Chew","sg":"Blog written by Esther Chew"},"description":{"en-US":"To cope with changing consumer preferences and increasing competition, the pressure is on for restaurants to find new ways to increase revenue and boost customer satisfaction so they can stay ahead of the competition. Restaurant technology has advanced significantly over the last few years, and developers are pushing the boundaries of innovation to create solutions that will help restaurants achieve success.\\n\\nOne of these innovative solutions is the food ordering kiosk, typically considered to be touchscreen computers that allow customers to enter an order into the computer on their own. Many studies have shown that these kiosks are very useful in elevating the customer experience and improving efficiency.\\n\\nAccording to the National Restaurant Association, [self-serving kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) have reduced costs at restaurants by $3 billion per year and have increased convenience for customers. It is little wonder, then, that there has been a huge uptick in the deployment of self-ordering kiosks, especially at quick service restaurants (QSRs) and restaurant chains.\\n\\nThe Asia-Pacific Kiosk Market is expected to witness market growth of 26.2% CAGR during the forecast period (2017-2023).  Within the Asia-Pacific region, countries such as China, Japan, India, Australia and Singapore have a good number of kiosk installations owing to technological advancements and emergence of new business models.\\n\\nLet us now explore four ways in which food ordering kiosks can help QSRs and restaurants scale up their businesses:\\n\\n### Reduce Ordering Time\\nSelf-serving kiosks help customers navigate the menu easily. Decreased wait times, improved order accuracy and increased speed of service all contribute towards improved customer experience. When used in combination with front-of-house staff, kiosks are excellent at minimising queues. The ordering process is streamlined through self-ordering kiosks which in turn, gets meals to customers faster.\\n\\n### Increased Order Size\\nFood ordering kiosks using smart technology can predict which products customers want to order. This helps in upselling and cross-selling, resulting in guests buying an extra drink or adding on that dessert item they never thought they needed, thus pushing up sales and revenue for restaurants and QSRs. \\nIn addition, in the absence of face-to-face interaction, guests often feel more at ease, leading to an increase in order size.\\n\\n### Intelligent Guest Insights\\nSelf-serving kiosks can provide actionable and intelligent insights into guest behaviour, such as food preferences for specific customer segments, most popular add-ons, most ideal time of the day to launch a promotion and so on. Real time insights can help restaurants track inventory levels, streamline operations and optimise product offerings.\\n\\n### Assistive & Safer Experience\\nIn a post-COVID world, restaurants and QSRs across the world are reopening responsibly and are displaying greater sensitivity towards guest safety. Self-ordering kiosks nowadays are integrated with sensors and assistive technologies, allowing guests who are visually or hearing impaired to order conveniently, and at the same time helping to maintain social distancing. \\n\\n### Conclusion\\nIn conclusion, the chase is always on for restaurants to find new ways to increase revenue and improve customer satisfaction. By giving customers more control over the ordering process, enhancing order accuracy and reducing waiting times, food ordering kiosks provide an ideal solution to achieve these goals.\\n\\nClick [here](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/) to find out how Scala assisted international food chain Wendy’s to stay ahead of the QSR competition in the digital signage revolution.\\n\\nFurther delight your customers with Scala’s latest [LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior</a></p>\\n","sg":"To cope with changing consumer preferences and increasing competition, the pressure is on for restaurants to find new ways to increase revenue and boost customer satisfaction so they can stay ahead of the competition. Restaurant technology has advanced significantly over the last few years, and developers are pushing the boundaries of innovation to create solutions that will help restaurants achieve success.\\n\\nOne of these innovative solutions is the food ordering kiosk, typically considered to be touchscreen computers that allow customers to enter an order into the computer on their own. Many studies have shown that these kiosks are very useful in elevating the customer experience and improving efficiency.\\n\\nAccording to the National Restaurant Association, [self-serving kiosks](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) have reduced costs at restaurants by $3 billion per year and have increased convenience for customers. It is little wonder, then, that there has been a huge uptick in the deployment of self-ordering kiosks, especially at quick service restaurants (QSRs) and restaurant chains.\\n\\nThe Asia-Pacific Kiosk Market is expected to witness market growth of 26.2% CAGR during the forecast period (2017-2023).  Within the Asia-Pacific region, countries such as China, Japan, India, Australia and Singapore have a good number of kiosk installations owing to technological advancements and emergence of new business models.\\n\\nLet us now explore four ways in which food ordering kiosks can help QSRs and restaurants scale up their businesses:\\n\\n### Reduce Ordering Time\\nSelf-serving kiosks help customers navigate the menu easily. Decreased wait times, improved order accuracy and increased speed of service all contribute towards improved customer experience. When used in combination with front-of-house staff, kiosks are excellent at minimising queues. The ordering process is streamlined through self-ordering kiosks which in turn, gets meals to customers faster.\\n\\n### Increased Order Size\\nFood ordering kiosks using smart technology can predict which products customers want to order. This helps in upselling and cross-selling, resulting in guests buying an extra drink or adding on that dessert item they never thought they needed, thus pushing up sales and revenue for restaurants and QSRs. \\nIn addition, in the absence of face-to-face interaction, guests often feel more at ease, leading to an increase in order size.\\n\\n### Intelligent Guest Insights\\nSelf-serving kiosks can provide actionable and intelligent insights into guest behaviour, such as food preferences for specific customer segments, most popular add-ons, most ideal time of the day to launch a promotion and so on. Real time insights can help restaurants track inventory levels, streamline operations and optimise product offerings.\\n\\n### Assistive & Safer Experience\\nIn a post-COVID world, restaurants and QSRs across the world are reopening responsibly and are displaying greater sensitivity towards guest safety. Self-ordering kiosks nowadays are integrated with sensors and assistive technologies, allowing guests who are visually or hearing impaired to order conveniently, and at the same time helping to maintain social distancing. \\n\\n### Conclusion\\nIn conclusion, the chase is always on for restaurants to find new ways to increase revenue and improve customer satisfaction. By giving customers more control over the ordering process, enhancing order accuracy and reducing waiting times, food ordering kiosks provide an ideal solution to achieve these goals.\\n\\nClick [here](https://www.scala.com/sg/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/) to find out how Scala assisted international food chain Wendy’s to stay ahead of the QSR competition in the digital signage revolution.\\n\\nFurther delight your customers with Scala’s latest [LINQ all-in-one intelligent tablets](https://www.scala.com/in/products/hardware/linq-all-in-one-intelligent-tablets/) that provides a smart, efficient and personalised ordering experience. \\n\\n<p>-</p>\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=2e7a91786f14</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://bncfin.com/benefits-of-self-service-kiosks-in-your-restaurant-food-service-business/</a></p>\\n<p style=\\"font-size:11px\\"><a href=\\"https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior\\" rel=\\"nofollow\\" target=\\"_blank\\">https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"69GkaHxMxnMBJY62FEpapi"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ca7ruSOpVh9WyxyU8fFha","type":"Entry","createdAt":"2021-02-03T11:05:41.439Z","updatedAt":"2021-02-03T11:40:37.267Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"The Complete Guide to Digital Outdoor Advertising"},"slug":{"en-US":"the-complete-guide-to-digital-outdoor-advertising"},"localisation":{"au":false,"en-US":false,"in":true,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":true,"en-US":false,"in":true,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2UnJplTL6Z9K5dtYoUHs8Z"}}},"startDate":{"en-US":"2021-02-03T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"in":"Blog written by Esther Chew"},"description":{"en-US":"Since the 1990s, out-of-home (OOH) advertising has evolved radically as advertisers jumped on the digital bandwagon to harness new technologies to make advertising more engaging and attractive. These days, brands are utilizing augmented and virtual reality to push the boundaries of effective OOH advertising. \\n\\nLet us now study the key facets of digital outdoor advertising in this guide.\\n\\n## What is Digital Outdoor Advertising?\\n\\nDigital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.\\n\\nDigital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that [OOH advertising](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/) delivers quadrupled activity on a dollar spent compared to its offline competitors - TV, radio, and print1.\\n\\n## How does DOOH benefit brands?\\n\\nThe outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships. \\n\\nOne of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium. \\n\\nIn the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. [Digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) became the go-to option to display safety measures and public health messages.\\n\\n## What types of DOOH spaces are there?\\n\\nThere are many types of digital outdoor advertising options to choose from. Digital billboards are the most common because of their visibility and ability to reach a large audience at any one time. However, there are more options to choose from, depending on your target audience. \\n\\n## How much does it cost?\\n\\nBillboards are highly in demand in India. The cost will depend on the city, whether it is a prime location in the city, the amount of time, the space size, etc. The starting cost for hoardings in Delhi is around Rs 90,000 (<a href=\\"https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/</a>). The price will be lower in a non-metro city. \\n\\nUnlike online ads, [digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) is physical and fixed. Therefore, it commands a premium. \\n\\nCurrently, DOOH makes up about three to five percent of India’s overall OOH revenue and is expected to grow with the accelerating adoption of technology in advertising.\\n\\n## Why choose DOOH over traditional OOH?\\n\\nWhile traditional OOH is still preferred due to its lower cost, it offers limited capabilities. It provides limited scope for creativity and does not provide any data metrics to understand its performance. On the other hand, DOOH ads embrace a lot more than plain images. They can also display videos, animation, interactive games, statistics, infographics, etc.\\n\\nDigital screen ads have two times the likelihood of being seen and are 2.5 times more impactful as well3. They are also fully visible in one viewing.\\n\\n## Current DOOH Trends \\n\\nAccording to a FICCI 2020 report (pre-pandemic), DOOH accounted for two percent of India’s overall OOH revenue of Rs 1 billion. By 2022, the DOOH market is forecasted to grow at a CAGR of 33 percent and double in size4. The expansion of air travel and retail spaces will help to boost growth for DOOH.\\n\\n## Programmatic DOOH\\n\\nProgrammatic DOOH refers to the automated buying, selling, and delivery of OOH advertising. Buyers will set conditions under which they want to buy media, and when those conditions are met, ads are purchased automatically.\\n\\n### Conclusion\\n\\nWith the emergence of new technologies, digital outdoor advertising is becoming an exciting medium for brands to boost brand visibility and organize targeted advertising campaigns. \\n\\nLearn more about how Scala assisted a multi-purpose stadium with its digital technology [here](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/).\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.entrepreneur.com/article/345228\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.entrepreneur.com/article/345228</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">http://www.ficci.in/ficci-in-news-page.asp?nid=21043</a></p>\\n","in":"Since the 1990s, out-of-home (OOH) advertising has evolved radically as advertisers jumped on the digital bandwagon to harness new technologies to make advertising more engaging and attractive. These days, brands are utilizing augmented and virtual reality to push the boundaries of effective OOH advertising. \\n\\nLet us now study the key facets of digital outdoor advertising in this guide.\\n\\n## What is Digital Outdoor Advertising?\\n\\nDigital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.\\n\\nDigital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that [OOH advertising](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/) delivers quadrupled activity on a dollar spent compared to its offline competitors - TV, radio, and print1.\\n\\n## How does DOOH benefit brands?\\n\\nThe outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships. \\n\\nOne of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium. \\n\\nIn the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. [Digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) became the go-to option to display safety measures and public health messages.\\n\\n## What types of DOOH spaces are there?\\n\\nThere are many types of digital outdoor advertising options to choose from. Digital billboards are the most common because of their visibility and ability to reach a large audience at any one time. However, there are more options to choose from, depending on your target audience. \\n\\n## How much does it cost?\\n\\nBillboards are highly in demand in India. The cost will depend on the city, whether it is a prime location in the city, the amount of time, the space size, etc. The starting cost for hoardings in Delhi is around Rs 90,000 (<a href=\\"https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://armourdigitalooh.com/cost-of-billboard-advertising-in-india/</a>). The price will be lower in a non-metro city. \\n\\nUnlike online ads, [digital outdoor signage](https://www.scala.com/in/industries/dooh-and-outdoor/) is physical and fixed. Therefore, it commands a premium. \\n\\nCurrently, DOOH makes up about three to five percent of India’s overall OOH revenue and is expected to grow with the accelerating adoption of technology in advertising.\\n\\n## Why choose DOOH over traditional OOH?\\n\\nWhile traditional OOH is still preferred due to its lower cost, it offers limited capabilities. It provides limited scope for creativity and does not provide any data metrics to understand its performance. On the other hand, DOOH ads embrace a lot more than plain images. They can also display videos, animation, interactive games, statistics, infographics, etc.\\n\\nDigital screen ads have two times the likelihood of being seen and are 2.5 times more impactful as well3. They are also fully visible in one viewing.\\n\\n## Current DOOH Trends \\n\\nAccording to a FICCI 2020 report (pre-pandemic), DOOH accounted for two percent of India’s overall OOH revenue of Rs 1 billion. By 2022, the DOOH market is forecasted to grow at a CAGR of 33 percent and double in size4. The expansion of air travel and retail spaces will help to boost growth for DOOH.\\n\\n## Programmatic DOOH\\n\\nProgrammatic DOOH refers to the automated buying, selling, and delivery of OOH advertising. Buyers will set conditions under which they want to buy media, and when those conditions are met, ads are purchased automatically.\\n\\n### Conclusion\\n\\nWith the emergence of new technologies, digital outdoor advertising is becoming an exciting medium for brands to boost brand visibility and organize targeted advertising campaigns. \\n\\nLearn more about how Scala assisted a multi-purpose stadium with its digital technology [here](https://www.scala.com/in/casestudies/taipei-arena-uses-social-media-in-giant-dooh-signage-install/).\\n\\n<p>Like Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a></p>\\n\\n<p><a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.</p>\\n\\n<p>Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.</p>\\n\\nSources:\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/\\" rel=\\"nofollow\\" target=\\"_blank\\">https://growthsparkmedia.com/nielsen-out-of-home-most-effective-in-driving-online-activity/</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.entrepreneur.com/article/345228\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.entrepreneur.com/article/345228</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html\\" rel=\\"nofollow\\" target=\\"_blank\\">https://www.exchange4media.com/out-of-home-news/how-ambient-dooh-rose-to-the-occasion-in-a-pandemic-year-109623.html</a></p>\\n\\n<p style=\\"font-size:11px\\"><a href=\\"\\" rel=\\"nofollow\\" target=\\"_blank\\">http://www.ficci.in/ficci-in-news-page.asp?nid=21043</a></p>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5xFI54KZpvA6FBeA8zQlaa"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5RyCcvPb0fAFpOkQReUDOJ","type":"Entry","createdAt":"2021-01-29T09:29:11.763Z","updatedAt":"2021-01-29T09:48:56.259Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"4 Ways How Corporate Digital Signage Can Improve Internal Communications"},"slug":{"en-US":"4-ways-how-corporate-digital-signage-can-improve-internal-communications"},"localisation":{"en-US":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":false,"sg":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gafwzguZWxZTbpkNODACP"}}},"startDate":{"en-US":"2021-01-29T00:00+05:30"},"type":{"en-US":"Blog"},"shortDescription":{"sg":"Blog written by Esther Chew"},"description":{"en-US":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, corporate digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information.\\n\\nHere are several examples of how corporate digital signage can address internal communication:\\n\\n●\\t__Informing__ your team of company announcements, job openings etc.\\n●\\t__Inspiring__ your team by displaying goals, accomplishments or motivational quotes \\n●\\t__Entertaining__ your team with social media feeds, live hashtag walls or team photos\\n\\n## Improve Inter-organisational Cohesion\\n\\nCorporate digital signage could be used to improve inter-organisational cohesion and collaboration efforts within a company. Placed in strategic locations throughout the premises, a digital signage solution can display important information such as: meeting times and venues, weather forecast, health and safety reminders etc., while creating a sense of unity amongst your employees.\\n\\nAdopting digital signage smartly can also help to unify your employees and break-down “silo mentality”, commonly seen in large organisations.\\n\\n## Streamline Internal Communication\\n\\nEnterprise [digital signage software](https://www.scala.com/sg/products/software/) could be a very effective tool used to streamline internal communication and improve reception design in the workplace.\\n\\nDigital signage in the workplace can quickly inform employees about the latest corporate news, welcome visitors and convey a dynamic brand image. The platform allows you to broadcast videos or even update useful content such as the latest weather, news, social feeds, etc.) on digital screens throughout the office. For visitors and employees alike, digital signage can be a great vehicle to showcase the brand image and circulate internal communications in the workplace.\\n\\n## Enhance Employee Engagement\\n\\nA Harvard Business Review report noted that employee engagement is among the top three indicators of success. This is where digital signage can become a pivotal aspect of your communications, capturing 400% more attention than other communications and delivering messages people remember.\\n\\nCorporate digital signage may be used to remind employees about the company’s vision, mission and values, thereby fostering a stronger bond between employees and the company. \\n\\n## Drive Intranet and Website Traffic\\n\\nExtending traditional desktop communications to digital signage solutions can catapult your communications forward to reach employees and drive greater traffic to your intranet and corporate website.\\n\\nDisplaying employee spotlight features, newsletters and product launches on digital screens throughout the workplace helps to advertise content and direct people to find out more from the intranet or corporate webpage, hence boosting intranet adoption and website traffic.\\n\\n## Conclusion\\n\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, [corporate digital signage for company communications](https://www.scala.com/sg/industries/corporate-communications/) opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of corporate digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.","sg":"With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.\\n\\nApart from emails and chatting apps, corporate digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information.\\n\\nHere are several examples of how corporate digital signage can address internal communication:\\n\\n●\\t__Informing__ your team of company announcements, job openings etc.\\n●\\t__Inspiring__ your team by displaying goals, accomplishments or motivational quotes \\n●\\t__Entertaining__ your team with social media feeds, live hashtag walls or team photos\\n\\n## Improve Inter-organisational Cohesion\\n\\nCorporate digital signage could be used to improve inter-organisational cohesion and collaboration efforts within a company. Placed in strategic locations throughout the premises, a digital signage solution can display important information such as: meeting times and venues, weather forecast, health and safety reminders etc., while creating a sense of unity amongst your employees.\\n\\nAdopting digital signage smartly can also help to unify your employees and break-down “silo mentality”, commonly seen in large organisations.\\n\\n## Streamline Internal Communication\\n\\nEnterprise [digital signage software](https://www.scala.com/sg/products/software/) could be a very effective tool used to streamline internal communication and improve reception design in the workplace.\\n\\nDigital signage in the workplace can quickly inform employees about the latest corporate news, welcome visitors and convey a dynamic brand image. The platform allows you to broadcast videos or even update useful content such as the latest weather, news, social feeds, etc.) on digital screens throughout the office. For visitors and employees alike, digital signage can be a great vehicle to showcase the brand image and circulate internal communications in the workplace.\\n\\n## Enhance Employee Engagement\\n\\nA Harvard Business Review report noted that employee engagement is among the top three indicators of success. This is where digital signage can become a pivotal aspect of your communications, capturing 400% more attention than other communications and delivering messages people remember.\\n\\nCorporate digital signage may be used to remind employees about the company’s vision, mission and values, thereby fostering a stronger bond between employees and the company. \\n\\n## Drive Intranet and Website Traffic\\n\\nExtending traditional desktop communications to digital signage solutions can catapult your communications forward to reach employees and drive greater traffic to your intranet and corporate website.\\n\\nDisplaying employee spotlight features, newsletters and product launches on digital screens throughout the workplace helps to advertise content and direct people to find out more from the intranet or corporate webpage, hence boosting intranet adoption and website traffic.\\n\\n## Conclusion\\n\\nA happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, [corporate digital signage for company communications](https://www.scala.com/sg/industries/corporate-communications/) opens a wide array of collaboration and engagement opportunities to improve remote participation.\\n\\nScala offers a range of corporate digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a><br>\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n\\n–\\n\\n<a href=\\"https://www.linkedin.com/in/esther-chew-03049492/\\" rel=\\"nofollow\\" target=\\"_blank\\">Esther Chew</a> is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.\\n\\nEsther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gkSeUVZNEH6XbnI3fj8A4"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1Yr2w0qBgWdtlPrZfcywv3","type":"Entry","createdAt":"2020-08-27T06:14:39.952Z","updatedAt":"2021-01-06T03:47:00.238Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"How Digital Signage is Paving the Path for Enhanced Customer Experiences","en-US":"How Digital Signage is Paving the Path for Enhanced Customer Experiences"},"slug":{"au":"how-digital-signage-is-paving-the-path-for-enhanced-customer-experiences","en-US":"how-digital-signage-is-paving-the-path-for-enhanced-customer-experiences"},"localisation":{"au":true,"en-US":false,"in":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"startDate":{"en-US":"2020-08-27T14:15+08:00"},"type":{"en-US":"Blog"},"description":{"au":"As the retail world has changed rapidly over recent months with the effects of the COVID-19 pandemic, it has become even more important for retail businesses to consider and invest in new technology to continue to deliver exceptional customer experiences.\\n\\nCustomer experience has been shown to be the most significant factor in retailer success. Research by PWC highlights that more than [80% of American shoppers](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html) are willing to pay a premium for a better customer experience.\\n\\nHere, we explore how digital signage and retail marketing technology are the key to enhanced customer experiences.\\n \\n## Connection with customers through interactive signage\\nEngaging and informative digital signage is a critical element of the customer experience today. As digital signage has evolved to become more interactive, it has also created more opportunities to connect with customers. No longer just an attractive way to display information, digital retail technology in the form of interactive screens and kiosks allows customers to engage with retailers and brands across multiple touchpoints. \\n\\nInteractive kiosks in retail outlets can be used effectively in [assisted selling](https://www.scala.com/au/concepts/assisted-selling/) to enhance in-store service, delivering accurate product information and allowing customers to compare details between products and services. Interactive kiosks also allow customers to engage more deeply with the brand and explore independently. Assisted selling is especially helpful when buying and comparing high value products. By making the experience customer-centric, retailers can increase the perception of “time well spent” at their brick-and-mortar locations while building a more personal relationship with their shoppers. This leads to brand loyalty and increased perceived value of the brand or store.\\n \\n## Create personalised experiences with customer insights\\nInformation is power, and customer insights are a key piece of the customer experience puzzle because they enable deeper personalisation of the shopping experience. Some research reveals that as many as [75% of consumers](https://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/) are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Analytics gained through interactive kiosks, low-cost in-store sensors and AI technologies help enhance and personalise customer experience, empowering retailers to learn deeply about shopping preferences and behaviours. Today, sensor technology gives retailers unmatched insight into their shoppers’ behaviors and patterns, leading to hyper relevant location-based marketing within the store. \\n \\n## Digital signage helps curate a more impressive in-store experience\\nEnhanced retail experiences may incorporate a variety of different marketing technology concepts. Large-format digital signs quickly capture attention, and may display products and offers or deliver engaging ‘infotainment’ combined with sales messaging. High-impact creative content and visuals draw shoppers into the store with a secondary benefit of reinforcing brand recognition and visibility. \\n \\n## Creating intelligent signage ecosystems\\nRetailers often have multiple digital signs spread throughout their store — or multiple stores — that are connected to each other and controlled from a central system.  This makes them part of a larger “smarter signage” intelligent ecosystem. Through insightful analytics retail marketers can now gain a complete overview of the shopper journey and how customers discover products in the store, which enables them to map digital signage across store zones, departments, and different store locations in a way that complements the customer journey.\\n \\n## Conclusion: The future of retail is digital\\nIn the new era of retail, digital signage and interactive retail marketing technology will prove to be crucial in extending the customer journey, providing ongoing opportunities for customer connection both within and beyond the walls of brick-and-mortar retail stores. The winners will be the brands who can leverage technology to provide a truly omnichannel experience across all touchpoints.\\n \\n__Case study__: Discover how Flight Centre Australia used Scala’s digital signage solutions to integrate its 300 retail stores worldwide and engage savvy and connected world traveller clientele.\\n \\nSources:\\n·   \\thttps://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html\\n·  \\thttps://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/\\n\\n","en-US":"As the retail world has changed rapidly over recent months with the effects of the COVID-19 pandemic, it has become even more important for retail businesses to consider and invest in new technology to continue to deliver exceptional customer experiences.\\n\\nCustomer experience has been shown to be the most significant factor in retailer success. Research by PWC highlights that more than [80% of American shoppers](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html) are willing to pay a premium for a better customer experience.\\n\\nHere, we explore how digital signage and retail marketing technology are the key to enhanced customer experiences.\\n\\n## Connection with customers through interactive signage\\nEngaging and informative digital signage is a critical element of the customer experience today. As digital signage has evolved to become more interactive, it has also created more opportunities to connect with customers. No longer just an attractive way to display information, digital retail technology in the form of interactive screens and kiosks allows customers to engage with retailers and brands across multiple touchpoints. \\n\\nInteractive kiosks in retail outlets can be used effectively in [assisted selling](https://www.scala.com/au/concepts/assisted-selling/) to enhance in-store service, delivering accurate product information and allowing customers to compare details between products and services. Interactive kiosks also allow customers to engage more deeply with the brand and explore independently. Assisted selling is especially helpful when buying and comparing high value products. By making the experience customer-centric, retailers can increase the perception of “time well spent” at their brick-and-mortar locations while building a more personal relationship with their shoppers. This leads to brand loyalty and increased perceived value of the brand or store.\\n\\n## Create personalised experiences with customer insights\\nInformation is power, and customer insights are a key piece of the customer experience puzzle because they enable deeper personalisation of the shopping experience. Some research reveals that as many as [75% of consumers](https://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/) are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Analytics gained through interactive kiosks, low-cost in-store sensors and AI technologies help enhance and personalise customer experience, empowering retailers to learn deeply about shopping preferences and behaviours. Today, sensor technology gives retailers unmatched insight into their shoppers’ behaviors and patterns, leading to hyper relevant location-based marketing within the store. \\n\\n## Digital signage helps curate a more impressive in-store experience\\nEnhanced retail experiences may incorporate a variety of different marketing technology concepts. Large-format digital signs quickly capture attention, and may display products and offers or deliver engaging ‘infotainment’ combined with sales messaging. High-impact creative content and visuals draw shoppers into the store with a secondary benefit of reinforcing brand recognition and visibility. \\n\\n## Creating intelligent signage ecosystems\\nRetailers often have multiple digital signs spread throughout their store — or multiple stores — that are connected to each other and controlled from a central system.  This makes them part of a larger “smarter signage” intelligent ecosystem. Through insightful analytics retail marketers can now gain a complete overview of the shopper journey and how customers discover products in the store, which enables them to map digital signage across store zones, departments, and different store locations in a way that complements the customer journey.\\n\\n## Conclusion: The future of retail is digital\\nIn the new era of retail, digital signage and interactive retail marketing technology will prove to be crucial in extending the customer journey, providing ongoing opportunities for customer connection both within and beyond the walls of brick-and-mortar retail stores. The winners will be the brands who can leverage technology to provide a truly omnichannel experience across all touchpoints.\\n\\n__Case study__: Discover how Flight Centre Australia used Scala’s digital signage solutions to integrate its 300 retail stores worldwide and engage savvy and connected world traveller clientele.\\n\\nSources:\\n·   \\thttps://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html\\n·  \\thttps://v12data.com/blog/50-statistics-about-retail-marketing-and-consumer-shopping-trends/"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Hx9OTZtTlVN9rTqWM4Iq6"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6Ktv18mQxnnVXExQHrN3EO","type":"Entry","createdAt":"2020-01-07T12:59:32.050Z","updatedAt":"2020-12-21T17:05:22.490Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala EMEA Headquarters Moves To New Sittard Office"},"slug":{"en-US":"scala-emea-headquarters-moves-to-new-sittard-office"},"localisation":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5hVzTL64KYpjr7LLJFnfSe"}}},"startDate":{"en-US":"2020-01-07T00:00+01:00"},"type":{"en-US":"News"},"description":{"en-US":"SITTARD, NETHERLANDS —January 7, 2020—Scala today announced the opening of their new expanded EMEA headquarters in the city center of Sittard, strengthening local presence and enhancing the marketing technology company’s capability to drive world class digital engagement solutions throughout Europe. Scala is part of the STRATACACHE family of marketing technology companies, which is headquartered in Dayton, OH, US.\\n\\nThe new office is centrally located in the Netherlands, making travel to customers in continental Europe seamless. Local retail chains with Scala installations surround the new office, making the streets of Sittard the company’s showroom. With the closeness of local businesses, native support staff can service existing customers more efficiently than ever before. The location of the new office solidifies Scala’s efforts to drive inspired customer experiences and commitment to continued customer success and innovation in Europe. With proximity to the current Scala Sittard warehouse and logistics center, the new Scala office further integrates pan-European service delivery capabilities to better execute for the growing European customer base.\\n\\n“An office space was created that is not just a workplace, but a new, expanded home for Scala EMEA operations. The digital marketing agency atmosphere inspires creative minds, driving technical specialists to keep inventing new solutions and most of all, creates a natural platform for collaboration. This abides fully to the needs of our customers, who are constantly looking for deeper innovations in the communication cycle with the objective to be as hyper targeted as possible when interacting with their customers. Our current customers, who are actively driving transformation within retail, can meet us at the new office for inspiring collaboration sessions and knowledge sharing,” said Harry Horn, GM EMEA for Scala and VP Marketing Global for STRATACACHE.\\n \\n \\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at www.scala.com, on Twitter [@ScalaInc](https://twitter.com/ScalaInc) or on [Facebook](https://www.facebook.com/scala/).\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"EBfH0Wp1xhVi6KlfzxmQa"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3Dh2LaPvAgtyZzRNzFM46p","type":"Entry","createdAt":"2020-11-30T06:24:47.735Z","updatedAt":"2020-11-30T08:12:48.434Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How To Grow Retail Revenue With Lift & Learn and Digital Signage","sg":"How To Grow Retail Revenue With Lift & Learn and Digital Signage"},"slug":{"en-US":"how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage","sg":"how-to-grow-retail-revenue-with-lift-and-learn-and-digital-signage"},"localisation":{"au":false,"en-US":false,"in":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2Zmv5MbRp4Zd7d3dlZSICv"}}},"startDate":{"en-US":"2020-11-30T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"Even with the rapid rise of e-commerce, consumers still flock to brick-and-mortar retail outlets owing to the unique shopping experience that they get in a physical store. For many customers, the essence of shopping in a retail outlet lies in the charm of touching, feeling, and trying out items before purchasing. \\n\\n‘Lift and Learn’ elevates the touch and feel experience in a retail store. It is a simple, yet effective concept: the shopper picks up a product from the shelf, triggering a sensor to display the product information on a nearby digital screen. This enriches the touch and feel experience by allowing shoppers to interact with brands, view granular product details, compare items and guide their own shopping journey quickly and seamlessly.\\n\\n![Grow Retail Revenue With Digital Signage in Singapore - Infographics](//images.ctfassets.net/lx4pzcb22oh0/54ku1g1ig5cYzO3sJ54OBl/d3353f2b283ee049eaf6dd5cc22c0cea/SG_-_How_To_Grow_Retail_Revenue_With_Lift___Learn_and_Digital_Signage.jpg)\\n\\nRetailers can also use Lift and Learn technology to learn more about shopper behaviour and understand which products drive more interest and sales, as well as what kind of product information is most vital for customers in making a purchasing decision. \\n\\nRead more about how Scala is transforming the [Retail Industry](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/) with our suite of digital signage and other marketing technologies.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","sg":"Even with the rapid rise of e-commerce, consumers still flock to brick-and-mortar retail outlets owing to the unique shopping experience that they get in a physical store. For many customers, the essence of shopping in a retail outlet lies in the charm of touching, feeling, and trying out items before purchasing. \\n\\n‘Lift and Learn’ elevates the touch and feel experience in a retail store. It is a simple, yet effective concept: the shopper picks up a product from the shelf, triggering a sensor to display the product information on a nearby digital screen. This enriches the touch and feel experience by allowing shoppers to interact with brands, view granular product details, compare items and guide their own shopping journey quickly and seamlessly.\\n\\n![Grow Retail Revenue With Digital Signage in Singapore - Infographics](//images.ctfassets.net/lx4pzcb22oh0/54ku1g1ig5cYzO3sJ54OBl/d3353f2b283ee049eaf6dd5cc22c0cea/SG_-_How_To_Grow_Retail_Revenue_With_Lift___Learn_and_Digital_Signage.jpg)\\n\\nRetailers can also use Lift and Learn technology to learn more about shopper behaviour and understand which products drive more interest and sales, as well as what kind of product information is most vital for customers in making a purchasing decision. \\n\\nRead more about how Scala is transforming the [Retail Industry](https://www.scala.com/sg/casestudies/argos-goes-digital-by-creating-an-interactive-in-store-experience/) with our suite of digital signage and other marketing technologies.\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"28p2KD0yxiCfRy0cv1BrZl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5JDdBVWE6ZaWUu0oceaywl","type":"Entry","createdAt":"2020-11-30T07:08:56.545Z","updatedAt":"2020-11-30T08:11:00.258Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Five Technologies to Increase QSR Sales","in":"Five Technologies to Increase QSR Sales"},"slug":{"en-US":"five-technologies-to-increase-qsr-sales","in":"five-technologies-to-increase-qsr-sales"},"localisation":{"au":false,"en-US":false,"in":true,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true,"in":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1f4UEPwRnGqZSEM4Iuipuv"}}},"startDate":{"en-US":"2020-11-30T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"The quick service restaurant (QSR) industry in India is showing signs of recovery, with customers showing a gradual return to dining out in restaurants. It may still be some time before QSRs see full capacity again, but there are several ways they can leverage technology to attract customers and drive sales while ensuring a safe dining experience.\\n\\n![5 Technologies to Increase QSR Sales India - Infographics](//images.ctfassets.net/lx4pzcb22oh0/5wt19XjuD8odITFbp0gtXp/5629fe0bb420df40275dc876e245b7a8/IN_-_5_Technologies_to_Increase_QSR_Sales.jpg)\\n\\nMany large QSR chains across India have taken steps toward integration of web and mobile technologies with on-site technologies like digital signage and digital menu boards to create a seamless ordering and service experience. <a href=\\"https://bestmediainfo.com/2020/09/mcdonald-s-consolidates-its-media-aor-including-digital-with-madison-media/\\" rel=\\"nofollow\\" target=\\"_blank\\">McDonald’s India</a> recently realised the need for an enhanced digital marketing strategy for growth, while Pizza Hut is investing 95% of its total marketing budget in <a href=\\"https://www.financialexpress.com/brandwagon/pizza-huts-merrill-pereyra-on-the-need-to-adopt-digital-infrastructure-to-augment-sales/2080385/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital</a>. <a href=\\"https://cio.economictimes.indiatimes.com/news/strategy-and-management/how-digital-is-making-quick-service-restaurants-quicker-and-more-efficient/77077247\\" rel=\\"nofollow\\" target=\\"_blank\\">Domino’s</a> now forecasts each outlet’s demands based on behaviour analysis, historical data, and AI, while <a href=\\"https://www.restaurantindia.in/article/how-kfc-is-becoming-india-s-first-qsr-chain-to-go-completely-contactless-by-delivering-to-your-car-or-bike.13657\\" rel=\\"nofollow\\" target=\\"_blank\\">KFC</a> was among the first QSR chains in India to implement curbside order delivery and collection.\\n\\nDiscover how QSR chain Wendy’s transformed its restaurants with Scala in this [case study](https://www.scala.com/in/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>\\n","in":"The quick service restaurant (QSR) industry in India is showing signs of recovery, with customers showing a gradual return to dining out in restaurants. It may still be some time before QSRs see full capacity again, but there are several ways they can leverage technology to attract customers and drive sales while ensuring a safe dining experience.\\n\\n![5 Technologies to Increase QSR Sales India - Infographics](//images.ctfassets.net/lx4pzcb22oh0/5wt19XjuD8odITFbp0gtXp/5629fe0bb420df40275dc876e245b7a8/IN_-_5_Technologies_to_Increase_QSR_Sales.jpg)\\n\\nMany large QSR chains across India have taken steps toward integration of web and mobile technologies with on-site technologies like digital signage and digital menu boards to create a seamless ordering and service experience. <a href=\\"https://bestmediainfo.com/2020/09/mcdonald-s-consolidates-its-media-aor-including-digital-with-madison-media/\\" rel=\\"nofollow\\" target=\\"_blank\\">McDonald’s India</a> recently realised the need for an enhanced digital marketing strategy for growth, while Pizza Hut is investing 95% of its total marketing budget in <a href=\\"https://www.financialexpress.com/brandwagon/pizza-huts-merrill-pereyra-on-the-need-to-adopt-digital-infrastructure-to-augment-sales/2080385/\\" rel=\\"nofollow\\" target=\\"_blank\\">digital</a>. <a href=\\"https://cio.economictimes.indiatimes.com/news/strategy-and-management/how-digital-is-making-quick-service-restaurants-quicker-and-more-efficient/77077247\\" rel=\\"nofollow\\" target=\\"_blank\\">Domino’s</a> now forecasts each outlet’s demands based on behaviour analysis, historical data, and AI, while <a href=\\"https://www.restaurantindia.in/article/how-kfc-is-becoming-india-s-first-qsr-chain-to-go-completely-contactless-by-delivering-to-your-car-or-bike.13657\\" rel=\\"nofollow\\" target=\\"_blank\\">KFC</a> was among the first QSR chains in India to implement curbside order delivery and collection.\\n\\nDiscover how QSR chain Wendy’s transformed its restaurants with Scala in this [case study](https://www.scala.com/in/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/).\\n\\nLike Scala Asia-Pacific on <a href=\\"https://www.facebook.com/ScalaAsiaPacific\\" rel=\\"nofollow\\" target=\\"_blank\\">Facebook</a>\\n\\nFollow Scala Asia-Pacific on <a href=\\"https://www.linkedin.com/company/scala-apac/\\" rel=\\"nofollow\\" target=\\"_blank\\">LinkedIn</a>"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"62PR4GmmuSzfHP9awPoxoz"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5a3D4gKgcrTIiJdOcRygi4","type":"Entry","createdAt":"2020-08-25T02:30:37.214Z","updatedAt":"2020-11-27T05:45:03.503Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Digital Displays Are the New Retail Revolution","sg":"Digital Displays Are the New Retail Revolution"},"slug":{"en-US":"digital-displays-are-the-new-retail-revolution","sg":"digital-displays-are-the-new-retail-revolution"},"localisation":{"en-US":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1Z9OSt7edhr0LuFWjBbpaI"}}},"startDate":{"en-US":"2020-08-25T10:31+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"A powerful statement in the current business environment, digital signs are a common sight among established retailers like Walmart, [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and Tesco. In retail shopping environments, digital displays have almost become a mandated tool for communicating with customers.\\n\\nThere are definitely new challenges that retailers are facing due to COVID-19 and the rapidly changing physical retail environment. However, the digital signage market is [expected to grow](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) at a CAGR of 4.3% from 2020 to 2027, reaching $19.44 billion by 2027. The increasing popularity of digital signage is bolstered by the needs and wants of digitally native and mobile-friendly audiences who seek and demand a superior experience at all times.\\n\\n## Types of digital signage\\nDigital signage uses technologies like LED, LCD and projections to display videos, digital images, information and media. Common formats and types include:\\n\\n●  \\tSingle-screen, automated content with real-time updating, including news, sports, flight information display systems (FIDS), weather\\n●  \\tPublic-facing digital signage \\n●  \\tDigital menu boards\\n●  \\tWayfinding displays and kiosks\\n●  \\tLarge-format video display screens and walls \\n●  \\tInteractive digital signs\\n\\n## What makes digital signs more impactful than conventional signs?\\n__Improved attention__\\nDigital displays are hard to overlook when it comes to capturing the attention of customers. According to a [recent survey](https://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail), eight out of ten first-time customers are pulled into stores because of digital signage. Anyone who knows their ‘ABCs’ of marketing can vouch for the effects of an impressive digital display, where both the size and scale of a digital sign can deliver an unparalleled experience for customers that far supersedes any small screen static or video experience.\\n\\n__Improved sales__\\n[Many studies](https://courses.helsinki.fi/sites/default/files/course-material/4482548/JR%20Digital%20displays%20note.pdf) showed that digital displays can influence sales in retail environments, especially in larger stores. In the case of hypermarkets (also known as supercentres or big box stores), three field experiments revealed that in addition to increasing time spent in-store by three minutes (from 33.16 to 36.58 minutes), the presence of live digital displays also saw customers purchase, on average, five additional items during their visit. This uptick in sales in large stores was stable and continued for five months post-installation.\\n\\n__Enhanced in-store ambience__\\nDigital displays improve the shopping experience by increasing vividness in stores, creating a dynamic ambience and eliminating dullness. \\n\\n__Spotlight on important items and messages__\\nDigital displays allow business owners to place the focus on important information and deliver it in an impactful way to ensure it gets noticed. Special promotions can be highlighted at the point of sale and sales associates are able to ensure that only in-stock or high value products are shown. \\n\\n__Better product recall and increased likelihood of purchase__\\n[Numerous studies](https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#33dfd2c14163) have shown that messages backed by visuals last longer in the customer’s memory. Even if a customer does not buy a product right away, strong visuals delivered through digital means can improve recall for the product and make it more likely the customer will purchase in the future.\\n\\n__Easy to revise and modify the content__\\nBy their very nature, digital displays make it easy to revise or update content, eliminating the need for investment in new signs. This flexibility helps retail business owners deliver regularly updated, fresh and relevant content that would be otherwise difficult to incorporate in other types of displays.\\n\\n## Best practices for retail digital signage\\n\\nDigital signage does not become effective on its own, but should be backed by a crisp, well-refined strategy. Here are our top three tips to ensure your digital signage system is as effective as possible.\\n\\n__1.  Implement a content strategy__\\nA well-defined content strategy is essential to ensure maximum effectiveness.\\nFirst, your strategy needs to consider the end results you hope to achieve with your signage. For example, are you hoping to inform and educate, drive sales, assist your customers in quick decision-making, or a combination of all of those things?\\n\\nSecond, your content needs to be specific, addressing the needs of your customers and having a clear call to action or directly appealing to shoppers’ needs. Digital signage can easily be used to display content and pricing or offers specific to the location or outlet. The more personalised and localised your content, the more likely customers will be attracted to it and inspired to indulge, resulting in more purchases.\\n\\n[Studies](https://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?) show that shoppers respond the most to messages that are tailored, addressing their current needs compared to conventional and general brand messages.\\n\\n__2.  Focus on price in your message__\\nResearch shows that to be effective in increasing sales, digital signage is most effective whenprice is included, and is even more effective when showing an offer or promotion. Signage without price and/or offer may not be as effective in inspiring customers to take action.\\n\\n__3.\\tCarefully consider location and placement of your signage__\\nConsider areas where customers spend the most time and identify how placing the signage there will improve customer experience. In outdoor locations, digital signage has the capability to turn a casual onlooker into your loyal customer. Place it where the sign gets maximum visibility and impact. Our recent banking study measured the placement of digital displays in a retail finance environment, and the importance this plays in reaching your customers. There are direct parallels with the in-branch banking and in-store shopping experience. \\n\\n## How much does digital signage cost?\\nOnce the domain of large-scale retailers, today’s digital signage solutions are much more potent and scalable, allowing retail brands of all sizes and budgets to take advantage of this technology revolution.\\n\\nHowever, it is important to consider that digital signage systems have transcended beyond being a set of hardware, to a complex ecosystem including content, software, network, analytics, interactive displays.\\nThe two largest areas of investment in digital signage tend to be network management and content creation. The cost of content creation is based on the quality, frequency of screen changes and the purpose of the signage. If planned well, retail businesses can save substantial time and budget here.\\n\\n## Things to consider before investing in digital signage\\nThough digital displays benefit businesses on many levels, their suitability must be evaluated beforehand. Before deciding on a solution, ask the following questions:\\n\\n●  \\tHow many digital displays are required?\\n●  \\tWhat is your budget?\\n●  \\tWhat content are you going to display?\\n●  \\tWhat timeline do you have available for installation?\\n\\nAnd, most importantly:\\n\\n●  \\tWhich specific shopper pain point/s do you intend to address? \\n(This could link directly to one of your sales/revenue or profitability goals)\\n\\nWhen retailers fail to consider these key questions many can  end up feeling as though they aren’t seeing a strong ROI on their digital display investment, receive a lukewarm customer response or failing to capture enough actionable insights to improve their network and content.\\n\\nScala can be your reliable partner in helping you make the right digital signage choices for your retail business. \\n\\nCheck out how [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) is leveraging digital signage across its stores in this case study.\\n\\nSources:\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n●  \\thttps://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail\\n●  \\thttps://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#1e2eb1574163\\n●  \\thttps://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?\\n","sg":"A powerful statement in the current business environment, digital signs are a common sight among established retailers like Walmart, [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) and Tesco. In retail shopping environments, digital displays have almost become a mandated tool for communicating with customers.\\n\\nThere are definitely new challenges that retailers are facing due to COVID-19 and the rapidly changing physical retail environment. However, the digital signage market is [expected to grow](https://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html) at a CAGR of 4.3% from 2020 to 2027, reaching $19.44 billion by 2027. The increasing popularity of digital signage is bolstered by the needs and wants of digitally native and mobile-friendly audiences who seek and demand a superior experience at all times.\\n\\n## Types of digital signage\\nDigital signage uses technologies like LED, LCD and projections to display videos, digital images, information and media. Common formats and types include:\\n\\n●  \\tSingle-screen, automated content with real-time updating, including news, sports, flight information display systems (FIDS), weather\\n●  \\tPublic-facing digital signage \\n●  \\tDigital menu boards\\n●  \\tWayfinding displays and kiosks\\n●  \\tLarge-format video display screens and walls \\n●  \\tInteractive digital signs\\n\\n## What makes digital signs more impactful than conventional signs?\\n__Improved attention__\\nDigital displays are hard to overlook when it comes to capturing the attention of customers. According to a [recent survey](https://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail), eight out of ten first-time customers are pulled into stores because of digital signage. Anyone who knows their ‘ABCs’ of marketing can vouch for the effects of an impressive digital display, where both the size and scale of a digital sign can deliver an unparalleled experience for customers that far supersedes any small screen static or video experience.\\n\\n__Improved sales__\\n[Many studies](https://courses.helsinki.fi/sites/default/files/course-material/4482548/JR%20Digital%20displays%20note.pdf) showed that digital displays can influence sales in retail environments, especially in larger stores. In the case of hypermarkets (also known as supercentres or big box stores), three field experiments revealed that in addition to increasing time spent in-store by three minutes (from 33.16 to 36.58 minutes), the presence of live digital displays also saw customers purchase, on average, five additional items during their visit. This uptick in sales in large stores was stable and continued for five months post-installation.\\n\\n__Enhanced in-store ambience__\\nDigital displays improve the shopping experience by increasing vividness in stores, creating a dynamic ambience and eliminating dullness. \\n\\n__Spotlight on important items and messages__\\nDigital displays allow business owners to place the focus on important information and deliver it in an impactful way to ensure it gets noticed. Special promotions can be highlighted at the point of sale and sales associates are able to ensure that only in-stock or high value products are shown. \\n\\n__Better product recall and increased likelihood of purchase__\\n[Numerous studies](https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#33dfd2c14163) have shown that messages backed by visuals last longer in the customer’s memory. Even if a customer does not buy a product right away, strong visuals delivered through digital means can improve recall for the product and make it more likely the customer will purchase in the future.\\n\\n__Easy to revise and modify the content__\\nBy their very nature, digital displays make it easy to revise or update content, eliminating the need for investment in new signs. This flexibility helps retail business owners deliver regularly updated, fresh and relevant content that would be otherwise difficult to incorporate in other types of displays.\\n\\n## Best practices for retail digital signage\\n\\nDigital signage does not become effective on its own, but should be backed by a crisp, well-refined strategy. Here are our top three tips to ensure your digital signage system is as effective as possible.\\n\\n__1.  Implement a content strategy__\\nA well-defined content strategy is essential to ensure maximum effectiveness.\\nFirst, your strategy needs to consider the end results you hope to achieve with your signage. For example, are you hoping to inform and educate, drive sales, assist your customers in quick decision-making, or a combination of all of those things?\\n\\nSecond, your content needs to be specific, addressing the needs of your customers and having a clear call to action or directly appealing to shoppers’ needs. Digital signage can easily be used to display content and pricing or offers specific to the location or outlet. The more personalised and localised your content, the more likely customers will be attracted to it and inspired to indulge, resulting in more purchases.\\n\\n[Studies](https://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?) show that shoppers respond the most to messages that are tailored, addressing their current needs compared to conventional and general brand messages.\\n \\n__2.  Focus on price in your message__\\nResearch shows that to be effective in increasing sales, digital signage is most effective whenprice is included, and is even more effective when showing an offer or promotion. Signage without price and/or offer may not be as effective in inspiring customers to take action.\\n\\n__3.\\tCarefully consider location and placement of your signage__\\nConsider areas where customers spend the most time and identify how placing the signage there will improve customer experience. In outdoor locations, digital signage has the capability to turn a casual onlooker into your loyal customer. Place it where the sign gets maximum visibility and impact. Our recent banking study measured the placement of digital displays in a retail finance environment, and the importance this plays in reaching your customers. There are direct parallels with the in-branch banking and in-store shopping experience. \\n\\n## How much does digital signage cost?\\nOnce the domain of large-scale retailers, today’s digital signage solutions are much more potent and scalable, allowing retail brands of all sizes and budgets to take advantage of this technology revolution.\\n\\nHowever, it is important to consider that digital signage systems have transcended beyond being a set of hardware, to a complex ecosystem including content, software, network, analytics, interactive displays.\\nThe two largest areas of investment in digital signage tend to be network management and content creation. The cost of content creation is based on the quality, frequency of screen changes and the purpose of the signage. If planned well, retail businesses can save substantial time and budget here.\\n\\n## Things to consider before investing in digital signage\\nThough digital displays benefit businesses on many levels, their suitability must be evaluated beforehand. Before deciding on a solution, ask the following questions:\\n\\n●  \\tHow many digital displays are required?\\n●  \\tWhat is your budget?\\n●  \\tWhat content are you going to display?\\n●  \\tWhat timeline do you have available for installation?\\n\\nAnd, most importantly:\\n\\n●  \\tWhich specific shopper pain point/s do you intend to address? \\n(This could link directly to one of your sales/revenue or profitability goals)\\n\\nWhen retailers fail to consider these key questions many can  end up feeling as though they aren’t seeing a strong ROI on their digital display investment, receive a lukewarm customer response or failing to capture enough actionable insights to improve their network and content.\\n\\nScala can be your reliable partner in helping you make the right digital signage choices for your retail business. \\n\\nCheck out how [Carrefour](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/) is leveraging digital signage across its stores in this case study.\\n \\nSources:\\n●  \\thttps://www.globenewswire.com/news-release/2020/06/09/2045481/0/en/Digital-Signage-Market-to-Grow-at-a-CAGR-of-4-3-from-2020-to-2027-to-reach-19-44-Billion-by-2027-Pre-and-Post-COVID-19-Estimates-by-Meticulous-Research.html\\n●  \\thttps://www.digitalsignageconnection.com/the-growing-impact-of-digital-signage-in-retail\\n●  \\thttps://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/#1e2eb1574163\\n●  \\thttps://www.brickmeetsclick.com/stuff/contentmgr/files/0/fcbc35b91e0e58a552acd1d578aa1127/files/world_according_to_shoppers_2004.pdf?\\n \\n\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"51TY7Tdmc3lg10uVu9h0Kv"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7r2VF1HYtjDk6W6LnSEeE7","type":"Entry","createdAt":"2020-11-03T02:42:33.396Z","updatedAt":"2020-11-17T04:27:07.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"How Artificial Intelligence is Transforming Retail","sg":"How Artificial Intelligence is Transforming Retail"},"slug":{"en-US":"how-artificial-intelligence-is-transforming-retail","sg":"how-artificial-intelligence-is-transforming-retail"},"localisation":{"au":false,"en-US":false,"in":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4sIue6RgcsNqNaqgl7CWXb"}}},"startDate":{"en-US":"2020-11-03T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey. \\n\\nToday’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.\\n\\n![AI-retail-SG](//images.ctfassets.net/lx4pzcb22oh0/3mpIJoPI88fvzvUW5i2qrm/1c93a9206c9ee634b1d448509f4fcbde/AI-retail-SG.png)\\n\\nAI and digital signage can be a powerful combination, giving retailers a comprehensive solution to help drive business revenue by streamlining efficiency, bringing down costs and scaling up the customer experience by attracting and engaging shoppers better.\\n\\nTake a look at how one of the world’s leading retailers has leveraged digital signage and AI technologies to transform in-store communication and interactions in this [case study](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n","sg":"Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey. \\n\\nToday’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.\\n\\n![AI-retail-SG](//images.ctfassets.net/lx4pzcb22oh0/3mpIJoPI88fvzvUW5i2qrm/1c93a9206c9ee634b1d448509f4fcbde/AI-retail-SG.png)\\n\\nAI and digital signage can be a powerful combination, giving retailers a comprehensive solution to help drive business revenue by streamlining efficiency, bringing down costs and scaling up the customer experience by attracting and engaging shoppers better.\\n\\nTake a look at how one of the world’s leading retailers has leveraged digital signage and AI technologies to transform in-store communication and interactions in this [case study](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"324xxAGCrW9hsoRbACjIkq"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5hilPmmK548ZedmyUyoHrc","type":"Entry","createdAt":"2020-11-03T02:38:31.881Z","updatedAt":"2020-11-17T04:26:28.469Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"6 Reasons Retailers Should Adopt Interactive Digital Signage","en-US":"6 Reasons Retailers Should Adopt Interactive Digital Signage"},"slug":{"au":"6-reasons-retailers-should-adopt-interactive-digital-signage","en-US":"6-reasons-retailers-should-adopt-interactive-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5ZHSbkrv03RAhoh2mCLfb0"}}},"startDate":{"en-US":"2020-11-03T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"au":"Retail is a highly competitive industry. Brick-and-mortar stores, small and medium-sized retailers often struggle to compete with the bigger players in the industry. \\n\\nOne way for retailers to compete and set themselves apart in this scenario is by investing in digital technologies that help create exceptional customer experiences. \\n\\nHere are 6 reasons why retailers should invest in digital signage technology. \\n\\n![digital-signage2a-AU](//images.ctfassets.net/lx4pzcb22oh0/6CfMKYUMPLBTFt1qOV6nbo/bd8dbd126750e6860870326c84fe92ca/digital-signage2a-AU.png)\\n\\nWith new digital technologies, retailers are discovering new layers of value in communication and marketing. Digital signage is becoming a standard for in-store marketing, education, and engagement. But building a successful digital signage strategy calls for new types of content and interactive experiences for customers.\\n\\nThere are ample, stunning examples of how digital signage can elevate the in-store experience, attracting and interacting with customers in ways that have the potential to skyrocket the business of retail.\\n\\nDiscover how Scala helps drive pharmacy sales with digital signage in this [case study](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/).\\n","en-US":"Retail is a highly competitive industry. Brick-and-mortar stores, small and medium-sized retailers often struggle to compete with the bigger players in the industry. \\n\\nOne way for retailers to compete and set themselves apart in this scenario is by investing in digital technologies that help create exceptional customer experiences. \\n\\nHere are 6 reasons why retailers should invest in digital signage technology. \\n\\n![digital-signage2a-AU](//images.ctfassets.net/lx4pzcb22oh0/6CfMKYUMPLBTFt1qOV6nbo/bd8dbd126750e6860870326c84fe92ca/digital-signage2a-AU.png)\\n\\nWith new digital technologies, retailers are discovering new layers of value in communication and marketing. Digital signage is becoming a standard for in-store marketing, education, and engagement. But building a successful digital signage strategy calls for new types of content and interactive experiences for customers.\\n\\nThere are ample, stunning examples of how digital signage can elevate the in-store experience, attracting and interacting with customers in ways that have the potential to skyrocket the business of retail.\\n\\nDiscover how Scala helps drive pharmacy sales with digital signage in this [case study](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1OA0BFWKWlIVunEeWHcsIN"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5b32sK350RYPXbynYzHsfi","type":"Entry","createdAt":"2020-11-03T02:40:02.644Z","updatedAt":"2020-11-17T04:18:26.132Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"5 Ways Hotels Can Leverage Digital Signage to Elevate Guest Safety During the Pandemic","in":"5 Ways Hotels Can Leverage Digital Signage to Elevate Guest Safety During the Pandemic"},"slug":{"en-US":"5-ways-hotels-can-leverage-digital-signage-to-elevate-guest-safety-during-the-pandemic","in":"5-ways-hotels-can-leverage-digital-signage-to-elevate-guest-safety-during-the-pandemic"},"localisation":{"au":false,"en-US":false,"in":true,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3bK7MI2f5GJjyHORedVUH3"}}},"startDate":{"en-US":"2020-11-03T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":" COVID-19 has halted most travel-related activities for several months now, and hotels are experiencing all-time low occupancies. However, as governments gradually start opening borders and allowing travel to resume, it is time for hotels to gear up for a post-COVID future. \\n\\n![digital-signage-hotels-IN](//images.ctfassets.net/lx4pzcb22oh0/1UcMnBmu9heFXZqRFWF0YK/0bda717d36909108dec95653397a0260/digital-signage-hotels-IN.png)\\n\\nDigital signage is not only an important tool to help prevent the spread of the virus and enforce best practices, but can also be a great ally in elevating the guest’s experience and sense of safety. \\n\\nRead more about how Scala is transforming the [hotel industry](https://www.scala.com/in/industries/hotel-and-casino/) with its suite of digital signage and marketing technologies.\\n","in":"COVID-19 has halted most travel-related activities for several months now, and hotels are experiencing all-time low occupancies. However, as governments gradually start opening borders and allowing travel to resume, it is time for hotels to gear up for a post-COVID future. \\n\\n![digital-signage-hotels-IN](//images.ctfassets.net/lx4pzcb22oh0/1UcMnBmu9heFXZqRFWF0YK/0bda717d36909108dec95653397a0260/digital-signage-hotels-IN.png)\\n\\nDigital signage is not only an important tool to help prevent the spread of the virus and enforce best practices, but can also be a great ally in elevating the guest’s experience and sense of safety. \\n\\nRead more about how Scala is transforming the [hotel industry](https://www.scala.com/in/industries/hotel-and-casino/) with its suite of digital signage and marketing technologies.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4S4NTG0SbjfcbUHeILCCVQ"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5AFp6jwVSGwHxM4tDgdW9V","type":"Entry","createdAt":"2020-09-25T15:35:40.844Z","updatedAt":"2020-10-31T04:43:07.869Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","en-US":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","in":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","sg":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   "},"indexTitle":{"au":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","en-US":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","in":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   ","sg":"How to Ensure Public Safety in Quick Service Restaurants During COVID-19 with Digital Signage   "},"slug":{"au":"how-to-ensure-public-safety-in-quick-service-restaurants-during-covid-19-with-digital-signage","en-US":"how-to-ensure-public-safety-in-quick-service-restaurants-during-covid-19-with-digital-signage","in":"how-to-ensure-public-safety-in-quick-service-restaurants-during-covid-19-with-digital-signage","sg":"how-to-ensure-public-safety-in-quick-service-restaurants-during-covid-19-with-digital-signage"},"localisation":{"au":true,"en-US":false,"in":false,"sg":false},"override404redirection":{"en-US":true},"showRecentPostsSection":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4uzgDtsACAyWArlS0kCVch"}}},"startDate":{"en-US":"2020-09-27T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"au":"Several months into the COVID-19 pandemic, life is resuming for many industries in Australia. The restaurant industry worldwide was hit particularly hard during initial lockdowns. Now, it is slowly coming back to life, and quick service restaurants (QSRs) are [witnessing](https://www.deccanchronicle.com/world/australia-and-new-zealand/150520/australians-emerge-from-coronavirus-lockdown-to-beers-and-lattes.html) a gradual return of customers.\\n\\nEven as people return to dining in traditional restaurants and QSRs, many of them will be alert and safety conscious. Since many of Australia’s recent COVID-19 [outbreaks](https://theconversation.com/how-to-stay-safe-in-restaurants-and-cafes-139117) were linked to restaurants and other dining facilities, customers will continue to tread cautiously, wanting to feel assured that COVID-19 related precautions are in place before stepping into any restaurant. According to [Restaurant & Catering Australia](https://www.covid19.qld.gov.au/__data/assets/pdf_file/0022/134743/covid-safe-industry-plan-retail-food-services.pdf?nocache-v1) businesses must display a clearly visible COVID-19 Safe Checklist near the front entrance or window, along with implementing a variety of other measures to ensure staff and customer safety. \\n\\nQSR owners and operators have had to think carefully about how they can return to operating safely, as well as sustain and scale business growth amidst the crisis. In any service industry, trust plays an important role in instilling customer confidence. Now, the challenge lies in rebuilding customer confidence, trust and sense of safety to see a return to business buoyancy, and communication is key. \\nHere, we explore how QSRs can invest in digital signage to support public safety and help rebuild customer confidence to return to their favourite quick service restaurants.\\n\\n## Display Hygiene Measures Undertaken\\nDigital signage placed at the entrance of a QSR, or even a short distance away, can serve as a starting point to allay people’s fears and assure them of a safe dining experience. Digital content using a mix of text, pictures and video can communicate:\\n-\\tHow the kitchen is regularly disinfected\\n-\\tHow chefs maintain hygiene and keep themselves sanitised\\n-\\tHow all staff are wearing masks\\n-\\tThe hygienic sourcing of ingredients\\n-\\tSanitising of frequently touched surfaces like knobs, taps, etc.\\n-\\tContactless payment methods to avoid using keypads\\n\\n## Demonstrate Dining Safety Measures\\nMost QSRs have had to reconfigure their dining spaces to meet safe distancing regulations, allowing more room between tables and making other modifications to promote safe dining. For instance, digital signage located at the entrance to the QSR can be used to display floor and seating plans to direct customers and contribute to a sense of safety. Signage can also show how tables have been removed and walking spaces widened to increase distance between customers. When integrated with an [occupancy management solution](https://www.walkbase.com/solutions/intellicount/), digital signage can also be a powerful tool to communicate limits on customer numbers and demonstrate when it is safe to enter.\\n\\nIf takeaway or delivery is the only option you are providing, such as the case with [McDonald’s](https://www.dailymail.co.uk/news/article-8602183/Huge-change-coming-McDonalds-delivery-Melbourne-city-curfew.html) in Melbourne, then the focus could be shifted to demonstrate curbside or pickup/click and collect options, display directions for order collection, indicate parking locations and display wait times for takeaway orders.\\n\\n## Promote Customer Hygiene Measures\\nWhile QSRs bear a significant portion of the responsibility to take preventative measures and demonstrate good hygiene, there is an equal responsibility on customers. Digital signage can help educate people about the rules of dining at the venue, including what measures they need to take before entering, while ordering and eating, and while exiting.\\n\\nDigital signage can allow QSRs to display a list of dos and don’ts for hygiene and safety for customers to follow. This can include encouraging the use of provided sanitiser before entering, limiting group numbers when visiting, urging customers to stay apart while waiting in line and encouraging masks at all times except while eating. In the event that customers momentarily forget, the signage acts as a reminder and will also show that the outlet is serious about public safety.\\n\\nInstead of having QSR staff instructing and monitoring customers, digital signage combined with [service automation solutions](https://www.scala.com/au/concepts/service-automation/) can help reduce the risk of close contact. Signage can do the job of delivering a range of COVID-19 messaging, such as reminding people to sanitise after every instance of touching surfaces and to avoid touching their faces.\\n\\n## Digital Menu Boards for QSRs\\nMany QSRs have stopped handing out physical menus, switching to digital menu boards to display menu items.\\n\\nDigital menu boards allow customers to select items without having to touch anything, and also offer an added opportunity for upsell, possibly resulting in a higher spend per visit. In both the restaurant and the drive-thru, digital menu boards also offer a one-to-one personalisation opportunity that would not be found in print.  \\n\\n## Indicate Non-Socialising Alternatives\\nDigital signage can be a crucial space to indicate other ways people can stay safe and still enjoy their favourite QSR chain. Create digital campaigns that promote your delivery, takeaway and drive-thru options as an alternative to visiting. This option will help retain customers who do not feel comfortable visiting the restaurant. \\n\\nCommunicate that customer safety is a high priority and that even if they are wary of visiting the outlet, the restaurant will accommodate them with alternative options. For example, if there is a queue for the dining option, some customers may opt to move to the takeaway line. It is a win-win situation for both. The QSR prevents the customer from going to a competitor, and the customer gets their favourite meal.\\n\\n## Conclusion\\nDigital signage can help ensure public safety during the pandemic and beyond, supporting the overarching goals of a QSR’s COVID-19 communication strategy.  STRATACACHE and Scala’s [innovative solutions](https://www.scala.com/au/industries/quick-service-restaurants/) can help QSRs implement effective, impactful digital signage to support a safe dining experience, as well as help them offer safer alternatives through digital menu boards and drive-thru technology.\\n\\nDiscover how QSR chain Panos is using digital signage solutions to grow sales and ROI in our [case study](https://www.scala.com/au/casestudies/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos/).\\n\\nBackground photo created by Mrsiraphol - Freepik","en-US":"Several months into the COVID-19 pandemic, life is resuming for many industries in Australia. The restaurant industry worldwide was hit particularly hard during initial lockdowns. Now, it is slowly coming back to life, and quick service restaurants (QSRs) are witnessing a gradual return of customers.\\nEven as people return to dining in traditional restaurants and QSRs, many of them will be alert and safety conscious. Since many of Australia’s recent COVID-19 outbreaks were linked to restaurants and other dining facilities, customers will continue to tread cautiously, wanting to feel assured that COVID-19 related precautions are in place before stepping into any restaurant. According to Restaurant & Catering Australia businesses must display a clearly visible COVID-19 Safe Checklist near the front entrance or window, along with implementing a variety of other measures to ensure staff and customer safety. \\nQSR owners and operators have had to think carefully about how they can return to operating safely, as well as sustain and scale business growth amidst the crisis. In any service industry, trust plays an important role in instilling customer confidence. Now, the challenge lies in rebuilding customer confidence, trust and sense of safety to see a return to business buoyancy, and communication is key. \\nHere, we explore how QSRs can invest in digital signage to support public safety and help rebuild customer confidence to return to their favourite quick service restaurants.\\n\\n## Display Hygiene Measures Undertaken\\nDigital signage placed at the entrance of a QSR, or even a short distance away, can serve as a starting point to allay people’s fears and assure them of a safe dining experience. Digital content using a mix of text, pictures and video can communicate:\\n-\\tHow the kitchen is regularly disinfected\\n-\\tHow chefs maintain hygiene and keep themselves sanitised\\n-\\tHow all staff are wearing masks\\n-\\tThe hygienic sourcing of ingredients\\n-\\tSanitising of frequently touched surfaces like knobs, taps, etc.\\n-\\tContactless payment methods to avoid using keypads\\n\\n## Demonstrate Dining Safety Measures\\nMost QSRs have had to reconfigure their dining spaces to meet safe distancing regulations, allowing more room between tables and making other modifications to promote safe dining. For instance, digital signage located at the entrance to the QSR can be used to display floor and seating plans to direct customers and contribute to a sense of safety. Signage can also show how tables have been removed and walking spaces widened to increase distance between customers. When integrated with an occupancy management solution, digital signage can also be a powerful tool to communicate limits on customer numbers and demonstrate when it is safe to enter.\\nIf takeaway or delivery is the only option you are providing, such as the case with McDonald’s in Melbourne, then the focus could be shifted to demonstrate curbside or pickup/click and collect options, display directions for order collection, indicate parking locations and display wait times for takeaway orders.\\n\\n## Promote Customer Hygiene Measures\\nWhile QSRs bear a significant portion of the responsibility to take preventative measures and demonstrate good hygiene, there is an equal responsibility on customers. Digital signage can help educate people about the rules of dining at the venue, including what measures they need to take before entering, while ordering and eating, and while exiting.\\nDigital signage can allow QSRs to display a list of dos and don’ts for hygiene and safety for customers to follow. This can include encouraging the use of provided sanitiser before entering, limiting group numbers when visiting, urging customers to stay apart while waiting in line and encouraging masks at all times except while eating. In the event that customers momentarily forget, the signage acts as a reminder and will also show that the outlet is serious about public safety.\\nInstead of having QSR staff instructing and monitoring customers, digital signage combined with service automation solutions can help reduce the risk of close contact. Signage can do the job of delivering a range of COVID-19 messaging, such as reminding people to sanitise after every instance of touching surfaces and to avoid touching their faces.\\n\\n## Digital Menu Boards for QSRs\\nMany QSRs have stopped handing out physical menus, switching to digital menu boards to display menu items and lead customers to select items without having to touch anything and order. \\nDigital menu boards allow customers to select items without having to touch anything, and also offer an added opportunity for upsell, possibly resulting in a higher spend per visit. In both the restaurant and the drive-thru, digital menu boards also offer a one-to-one personalisation opportunity that would not be found in print.  \\n\\n## Indicate Non-Socialising Alternatives\\nDigital signage can be a crucial space to indicate other ways people can stay safe and still enjoy their favourite QSR chain. Create digital campaigns that promote your delivery, takeaway and drive-thru options as an alternative to visiting. This option will help retain customers who do not feel comfortable visiting the restaurant. \\nCommunicate that customer safety is a high priority and that even if they are wary of visiting the outlet, the restaurant will accommodate them with alternative options. For example, if there is a queue for the dining option, some customers may opt to move to the takeaway line. It is a win-win situation for both. The QSR prevents the customer from going to a competitor, and the customer gets their favourite meal.\\n\\n## Conclusion\\nDigital signage can help ensure public safety during the pandemic and beyond, supporting the overarching goals of a QSR’s COVID-19 communication strategy.  STRATACACHE and Scala’s innovative solutions can help QSRs implement effective, impactful digital signage to support a safe dining experience, as well as help them offer safer alternatives through digital menu boards and drive-thru technology.\\nDiscover how QSR chain Panos is using digital signage solutions to grow sales and ROI in our case study.\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4899avZOIWEQIhZgWvss0r"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ijFurxnc8UkgpCSTgAB97","type":"Entry","createdAt":"2020-09-25T15:42:11.624Z","updatedAt":"2020-10-31T04:41:42.105Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"au":"How Digital Signage is Ensuring Safer Banking During COVID-19","en-US":"How Digital Signage is Ensuring Safer Banking During COVID-19","in":"How Digital Signage is Ensuring Safer Banking During COVID-19","sg":"How Digital Signage is Ensuring Safer Banking During COVID-19"},"indexTitle":{"au":"How Digital Signage is Ensuring Safer Banking During COVID-19","en-US":"How Digital Signage is Ensuring Safer Banking During COVID-19","in":"How Digital Signage is Ensuring Safer Banking During COVID-19","sg":"How Digital Signage is Ensuring Safer Banking During COVID-19"},"slug":{"au":"how-digital-signage-is-ensuring-safer-banking-during-covid-19","en-US":"how-digital-signage-is-ensuring-safer-banking-during-covid-19","in":"how-digital-signage-is-ensuring-safer-banking-during-covid-19","sg":"how-digital-signage-is-ensuring-safer-banking-during-covid-19"},"localisation":{"au":false,"de":true,"en-US":false,"in":false,"sg":true},"override404redirection":{"en-US":true},"showRecentPostsSection":{"au":false,"de":false,"en-US":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"peLMIhsat926THczehSMD"}}},"startDate":{"en-US":"2020-09-27T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"au":"As the world continues to deal with the COVID-19 virus pandemic, the World Bank has swung into action to help countries develop their pandemic response and save their economies. Like businesses in many other sectors, financial institutions have been caught off guard. With no clear end in sight, retail banks need to think fast on how to evolve to meet customer needs and ensure business longevity. Now more than ever, digital signage will prove to be an essential communication tool to help achieve this.\\n\\n## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","en-US":"As the world continues to deal with the COVID-19 virus pandemic, the World Bank has swung into action to help countries develop their pandemic response and save their economies. Like businesses in many other sectors, financial institutions have been caught off guard. With no clear end in sight, retail banks need to think fast on how to evolve to meet customer needs and ensure business longevity. Now more than ever, digital signage will prove to be an essential communication tool to help achieve this.\\n\\n## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","in":"\\nAs the world continues to deal with the COVID-19 virus pandemic, the World Bank has swung into action to help countries develop their pandemic response and save their economies. Like businesses in many other sectors, financial institutions have been caught off guard. With no clear end in sight, retail banks need to think fast on how to evolve to meet customer needs and ensure business longevity. Now more than ever, digital signage will prove to be an essential communication tool to help achieve this.\\n\\n## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific 78% of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use online banking even after the pandemic.\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\nDigital signage to show health and safety measures undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, occupancy management solutions) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification technology encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\nScala’s range of digital signage solutions for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n","sg":"As the world continues to deal with the COVID-19 virus pandemic, the World Bank has swung into action to help countries develop their pandemic response and save their economies. Like businesses in many other sectors, financial institutions have been caught off guard. With no clear end in sight, retail banks need to think fast on how to evolve to meet customer needs and ensure business longevity. Now more than ever, digital signage will prove to be an essential communication tool to help achieve this.\\n\\n## The Growth of Digital and Virtual Banking\\nFor the foreseeable future, people may be reluctant to go out frequently to visit banks in person, necessitating a shift to virtual or digital modes of communication wherever possible — in fact, in Asia-Pacific [78%](https://fintechnews.sg/32878/virtual-banking/77-consumers-in-asia-pacific-prefers-to-bank-digitally/) of people now prefer digital or virtual banking. In Singapore the pandemic has accelerated the adoption of digital banking, with 80% of Singaporeans likely to continue to use [online banking](https://www.theedgesingapore.com/issues/disruption-and-digitalisation/covid-19-pushes-singaporeans-shift-online-banking) even after the pandemic.\\n\\nDespite this trend, the CEO of DBS Bank believes that physical banks are still needed for branding and last-mile services. So, banks are not likely to see a drastic drop in footfall. However, safety continues to be a top priority, and a lack of preparedness in communication can hamper a bank’s image. For banks, communication strategies should now focus on three things: reassuring customers of safe banking experience, attracting new customers, and coordinating their workforces to comply with new social distancing norms. \\n\\nDBS Bank, Oversea-Chinese Banking Corp (OCBC Bank) and United Overseas Bank hold 60% of the Singapore banking market. The entry of 21 new contenders in the digital banking space will challenge their legacy. Now is the time for Singapore banks to focus on communicating the right messages to their user base and leveraging online modes of communication. This may involve reaching out to customers via online banking portals and mobile or in-app communications, and evolving the in-branch banking experience through technology.\\n\\nFor example, digital signage can play a key role in communicating with customers at retail banking branches and ATMs, functioning as a welcome screen at the first touchpoint and not only reinforcing branding, services and important financial details, but also helping to communicate essential virus-related information.\\n## Digital Signage to Show Health and Safety Measures Undertaken\\nAs people remain cautious as they move about in public, banks need to take steps to assure them of safe banking experience. Digital signage deployed at the bank’s entrance can put customers’ minds at ease by showing frequent sanitisation of the premises, layout changes to promote social distancing, and implementation of virtual technology (for example, [occupancy management solutions](https://www.walkbase.com/solutions/intellicount/)) to prevent direct contact. Banks can also communicate how they are protecting vulnerable customers. For example, some banks may prioritise senior citizens during certain hours, and digital signage at the entrance can be used to communicate this.\\n\\n## Communicate Safety Procedures and Rules\\nEntrance digital signage can help guide bank customers on the new processes that need to be followed inside the branch. For example, a bank could display video content on their digital signage to show customers how to move about safely inside the branch, as well as inform them about the locations of sanitiser machines throughout the bank. Where entry and exit points have been changed to follow social distancing norms, digital signage can be used to communicate the changes.\\n\\nDigital signs are an important tool to indicate other important measures customers need to take before entering the bank, such as:\\n-          wearing a mask\\n-          complying with necessary check-in and check-out procedures\\n-          undergoing temperature screening\\n-          providing data on recent travel history\\nWhat people expect from businesses now is assurance. Digital signage can help banks show they are serious about ensuring customer safety. \\n\\n## Encourage Other Modes of Banking\\nWith the rise of digital banking, banks can also use strategically placed digital signage to inform customers about other modes of banking and financial services. Digital signage will play a key role in the marketing strategy of banks in the near future. \\n\\nDigital signage can be combined with other marketing technology to transform the banking experience. For example, digital screens can be used for video conferencing within the bank premises, enabling customers to interact with bank staff without having to enter any cabin or come in close contact. More evolved options include integrating digital signage with IoT technology to trigger video and messaging when users come within a specific range of the signage, and to maintain social distance in queues. This not only creates a richer customer experience, it helps maintain safety inside the bank branch. \\n\\nBanks in Singapore have had to reposition themselves to flourish during the pandemic, with many introducing new technologies to attract and retain customers. For example, DBS Bank’s new face verification [technology](https://www.businesstimes.com.sg/companies-markets/dbs-to-pilot-face-verification-tech-to-lure-more-digital-banking-signups) encourages customers to make the switch to digital banking. Where a bank introduces a new technology like this, they can maximise the results by marketing it through digital signage at key locations to attract more customers. \\n\\nSome banks may have scaled down their operations to comply with circuit breakers and new social distancing norms. Digital signage is an essential tool to inform customers about possible shutdowns or changes in operations, while also offering a way to redirect customers online or allow them to interact remotely with a consultant or customer relationship team. Bank employees can also benefit from digital signage by way of using in-branch digital signs to conduct remote workshops and group discussions for their customers and with internal teams.\\n\\n## Investing Now Translates to Long-term Benefits\\nAs we have seen, investing in digital signage will assist greatly in providing a safe and seamless banking experience for customers and employees as we continue to navigate the pandemic. But it is important to focus on the long-term opportunities for banks to use digital signage to create exceptional experiences. Even after safety protocols and COVID-related information cease to dominate screen messaging, banks will continue to see a return on investment. Once established, a digital signage network can be used to reinforce brand messages, create a sense of community and communicate other important information such as in-branch services, weather updates, rates information and community initiatives. The opportunity to transform the in-branch experience will not end with the pandemic.\\n\\n## Conclusion\\nBanking is an essential service, and people are looking for a safe and seamless banking experience. Banks need to adapt their service delivery experience to keep customers and staff safe. Digital signage can be a critical tool in ensuring a seamless customer experience and displaying the right messaging to assure customer safety, while also promoting alternatives and introducing new technology to attract and engage customers better. \\n\\nScala’s range of [digital signage solutions](https://www.scala.com/sg/industries/finance/) for the finance market can help banks evolve the in-branch experience while also ensuring public safety for banking customers during the COVID-19 pandemic.\\n\\nComputer photo created by Racool_studio - Freepik\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5aBklI6j4PlJ08uZCbFZIY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5Q4dSrMspb14ldsp2mclKX","type":"Entry","createdAt":"2020-09-30T01:37:57.648Z","updatedAt":"2020-10-19T08:30:27.710Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Testing","in":"Testing","sg":"How Artificial Intelligence is Transforming Retail"},"slug":{"en-US":"testing","in":"testing","sg":"how-artificial-intelligence-is-transforming-retail"},"localisation":{"en-US":false,"in":false,"sg":false},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1uzYRmS3mtrSb9Wv0QaBwi"}}},"startDate":{"en-US":"2020-09-30T00:00+08:00"},"type":{"en-US":"Blog"},"description":{"en-US":"## title h2\\n\\nparagarph\\n","in":"## H2 title\\n\\n### Paragarph 1\\ntesting paragraph\\n![embed-signage-cloud-based-digital-signage-soloution-why-digital-signage-infographic](//images.ctfassets.net/lx4pzcb22oh0/2SjMvamWrXEw2DCxGr1wlr/3023f36b5632a9da4d5cedbc0376d4e7/embed-signage-cloud-based-digital-signage-soloution-why-digital-signage-infographic.png)\\n### Paragraph 2\\ntesting paragraph\\n\\n![statssign FV PNGFINAL-1080x1305](//images.ctfassets.net/lx4pzcb22oh0/5FL1q842UE807jHaSwPM5B/b4e194411d2a21cf8c26862114110dcd/statssign_FV_PNGFINAL-1080x1305.png)\\n\\n### Paragraph 3\\ntesting paragraph\\n\\n### Paragraph 4\\ntesting paragraph","sg":"Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey. \\n\\nToday’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.\\n\\n![SG - How Artificial Intelligence is transforming retail (3)](//images.ctfassets.net/lx4pzcb22oh0/7KRZK3fNyAq3yklgHPFu2X/92069e06e7731bae1c5e1115478abaa8/SG_-_How_Artificial_Intelligence_is_transforming_retail__3_.png)\\n\\nAI and digital signage can be a powerful combination, giving retailers a comprehensive solution to help drive business revenue by streamlining efficiency, bringing down costs and scaling up the customer experience by attracting and engaging shoppers better.\\n\\nTake a look at how one of the world’s leading retailers has leveraged digital signage and AI technologies to transform in-store communication and interactions in [this case study](https://www.scala.com/sg/casestudies/fresh-in-store-communication-at-carrefour-belgium/).\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1gNQ8lkYUz5uXTuJCK6iAs"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7wULgyQTuHNr1wQSiG547M","type":"Entry","createdAt":"2020-05-13T13:45:46.155Z","updatedAt":"2020-07-09T15:31:20.732Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":9,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Launches Walkbase IntelliCount Occupancy Management Technology"},"slug":{"en-US":"stratacache-launches-walkbase-intellicount-occupancy-management-technology"},"localisation":{"en-US":true},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"ZOnEbsAE76V2GC1GaHmhS"}}},"startDate":{"en-US":"2020-05-13T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"The solution is immediately available for clients across all STRATACACHE brands"},"description":{"en-US":"DAYTON, OH, US—May 13, 2020—STRATACACHE today announced the launch of Walkbase IntelliCount — an occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics and a mobile-friendly dashboard— in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. The technology has been field-proven for more than ten years, in thousands of locations, and is immediately available for clients across the STRATACACHE family of marketing technology companies including Scala, RDM, X2O Media and PRN.\\n\\n“Walkbase IntelliCount allows businesses such as retail stores, restaurants and transportation hubs to utilize and expand on the solution for improved customer experience beyond COVID-19 related distancing needs,” said Chris Riegel, CEO of STRATACACHE.\\n\\n__Benefits of Walkbase IntelliCount include:__ \\nPrecise occupancy measurement in real time through high-accuracy 3D sensors installed at the store entrances and exits\\nSignificant labor cost savings through automation and reallocation of staffing to customer experience and store operations tasks\\nEasy-to-analyze data displayed in a web-based dashboard on any browser-enabled device including tablets, mobile or indoor and outdoor digital signs. Email or push notifications can provide staff and management with real-time alerts\\n\\nScalable and privacy friendly, the solution collects no personally identifiable information\\n\\n“It’s important that retailers who are facing new, unfamiliar business operations challenges know that there are tools available that are mature, field proven and will optimize their customer experience while ensuring compliance and accuracy,” Riegel added. “Our teams globally are delivering new customer experience strategies, and we’re prepared to deploy Walkbase IntelliCount in the market.”\\n\\nBeyond occupancy management, the Walkbase IntelliCount solution can be expanded to further engage and inform shoppers and store employees:\\n\\nTied to customer- and employee-facing digital signs, communications are improved by displaying real-time wait updates, occupancy capacity and in-store safety procedures\\nA more robust solution can include integrations with third party hardware and software such as automated entry/exit doors, queuing systems and existing operations dashboards\\nWalkbase retail analytics platform gathers sensor-based data on in-store behaviors and patterns that gives retailers deep insights into how and where customers are spending time and money in the store\\nLearn more about Walkbase IntelliCount and retail analytics at walkbase.com/intellicount.\\n\\n__About STRATACACHE__ \\nSTRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2b9WM7NuR8YboZcFp2aHTH"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5wfVfoylOmN5lzHkPnFjxe","type":"Entry","createdAt":"2019-08-30T14:43:31.295Z","updatedAt":"2020-06-23T13:31:57.041Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF’s Big Show 2019"},"slug":{"en-US":"stratacache-to-debut-advanced-shopper-marketing-technology-driving-retail-transformation-at-nrf-s-big-show-2019"},"startDate":{"en-US":"2019-01-09T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"DAYTON, OH, US—January 9, 2019—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\nBooth highlights include:\\n__Shopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\nDaily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\nVirtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at [www.johnbatchelorshow.com](http://www.johnbatchelorshow.com/ \\"www.johnbatchelorshow.com\\") and [@batchelorshow](https://twitter.com/batchelorshow \\"@batchelorshow\\").\\n\\n__Guided shopping experiences, focusing on value-add narratives for retailers and marketers:__\\nPersonalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n\\nAutomation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n\\nAssisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nCustomer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n\\nSee full details, including the three-day Transformation Talks schedule, at [www.stratacache.com/NRF-2019](https://www.stratacache.com/NRF-2019 \\"www.stratacache.com/NRF-2019\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com\\n"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7tcBowS9jtnJOyLOZdOA3u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4eCsLvFTzvleGQGTQvGnJz","type":"Entry","createdAt":"2019-08-30T14:57:41.027Z","updatedAt":"2020-06-23T13:31:49.257Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company"},"slug":{"en-US":"stratacache-acquires-chinese-embedded-computing-and-commercial-tablet-manufacturing-company"},"startDate":{"en-US":"2018-12-12T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"__Now Known as Scala China, the Company Adds Innovative Technology, Advanced Production and Development Capability in the World’s Largest Retail Experience Market__\\n\\nDAYTON, OH, US—12 December 2018—STRATACACHE today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, formerly known as POPSCREENS, is now called Scala China. The rebranding strengthens solution visibility and brand presence in the global commercial market, positioning Scala China as a prime solution for interactive retail displays within the STRATACACHE family of marketing technology companies. This acquisition further enhances STRATACACHE’s expansion in the Asia-Pacific region, as well as STRATACACHE’s commitment to the Scala brand, following Scala’s acquisition in August 2016.\\n\\n“We have demonstrated significant focus on growth in the important Asia-Pacific market, investing more than $100 million in the region in the past 24 months, including the acquisition of Scala,” said Chris Riegel, CEO of the STRATACACHE family of companies. “We are enjoying tremendous growth in the region with strong new leadership, a greatly expanded services team and a strategic focus on the markets in China, India, Indonesia and Malaysia. The Asia-Pacific region has added more than 2 billion consumers to the middle class in the past decade and we’re helping leading retailers, brands and marketers develop these new consumer relationships. Scala China is another step along that journey and, with the recent progress on US-China trade relations, now was the right time to move forward on this opportunity.”\\n\\nScala China will continue to produce advanced embedded computing devices, ranging from 7” to 98”. “The devices are ideal for 24×7 commercial use in interactive consumer engagement environments such as retail stores, gaming, hospitality and banking, said Patrick Saletta, Chief Operating Officer. “With over 8,000 existing Scala customers worldwide, we will help expand opportunities in many strategic markets and client partnerships.”\\n\\nAs part of the acquisition, new infrastructure includes an expansive 250,000 square foot manufacturing facility and more than 125 new employees — including world-class research and development, scaled production and manufacturing lines, and design and software engineers with deep experience in the Rockchip platform, a core element of the smart touchscreen devices. There is also a new support and logistics center and China-based Network Operations Center, optimizing client services throughout the region, key factors in the STRATACACHE growth plan to hit $1 billion USD in sales by 2020. The acquisition drives a significant job increase including marketing, development, engineering, accounting and global support teams at STRATACACHE’s Dayton headquarters and operations facilities.\\n\\n“Our all-in-one platforms are enhanced with additional technology for mobile sensors, such as STRATACACHE’s own Walkbase sensors, and computer vision that exists in the STRATACACHE family today,” said Li Fan, General Manager. “Adding embedded computing devices to STRATACACHE’s robust suite of marketing technology for kiosk, point-of-sale and commercial tablet computing devices significantly enhances the full solution offering for the client.” Scala China leadership also includes David Wong, Vice President of Sales for Asia-Pacific. More information is coming to [www.scala-china.com](https://scala-china.com/ \\"www.scala-china.com\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com \\"www.stratacache.com\\"), on Twitter [@STRATACACHE](https://twitter.com/STRATACACHE \\"@STRATACACHE\\") or on [Facebook](https://www.facebook.com/STRATACACHE \\"Facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"li0ieLp9nU9u8GN1iyQVx"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4fu4FOF6EX6m3JLQ3kerUA","type":"Entry","createdAt":"2019-08-30T15:12:47.488Z","updatedAt":"2020-06-23T13:31:18.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Drives New KIA Brand Identity In Russia"},"slug":{"en-US":"scala-drives-new-kia-brand-identity-in-russia"},"startDate":{"en-US":"2018-07-09T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"__Major decade-long brand reinvention by KIA Motors Russia made possible by Scala digital communication platform__\\n\\nSITTARD, The Netherlands — 9 July 2018 — Scala, part of the STRATACACHE family of digital media/marketing technology companies, has supported a major rebranding of KIA Motors Russia (KMR), which saw dealerships across the length and breadth of the country roll out Scala’s digital communication platform to improve sales and marketing aimed at KIA end users.\\n\\nAt the heart of the new KIA dealerships is Scala digital signage, driving communications through multiscreen video walls, standalone displays and interactive kiosks. A total of 180 dealerships are now equipped with 540 Scala media players, driving over 500 different sized LG screens connected to the central KiaTV broadcasting system.\\n\\n“The Scala digital signage network allows us to share the latest product, sales, aftersales and brand image information to KIA customers,” said Pavel Balan, dealer marketing at KMR. “Scala quickly scaled from driving a small number of passive monitors to allowing us to centrally manage a vast array of passive and touch screens across the whole of the Russian territory.”\\n\\nAll new KMR dealerships across Russia are now equipped with a Scala-driven digital signage solution, and it’s standard requirement for all new dealers joining the network. The entire network is managed from the KMR office in Moscow and broadcasts five different content channels across the dealer network onto screens located in various service areas. In addition, ticker line functionality is used to share social media content via live feeds, combined with corporate and product news.\\n\\n“Scala is the only system that allows us to operate such a mix of screens – videowalls, standalone monitors, interactive kiosks – as one system,” said Denis Savelyev of Scala certified partner Dismart. “The main benefit of Scala is that it’s not just a product, but a platform that allows us to create whatever we want without limitations.”\\n\\nScala digital signage has enabled KMR to deliver quality content in a timely manner to its end users, building trust and deeper relationships through digital communication. Screen content across the network is defined by KMR; however, the full service delivery for managing all content for the network is done by Dismart.\\n\\n“Scala is delighted to have supported a project of this scale for KMR, who had an innovative vision from the start as to how to use dynamic signage to drive their business,” concluded Harry Horn, GM EMEA & VP Marketing Global of Scala.\\n\\n__About Scala, Inc.__\\nScala, a STRATACACHE company, has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. With 30 years of experience, Scala is well-known for its innovation and leveraging best-of-breed technologies. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.\\n\\n__About Kia Motors Russia__\\nKia Motors Corporation was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, Kia now produces more than three million vehicles a year from 14\\nmanufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of distributors and dealers covering around 180 countries worldwide. Globally, Kia has over 50,000 employees and annual revenues of nearly US$44 billion.\\n\\n__About Dismart__\\nThe Dismart Company, founded in 2004, specializes in delivering digital signage solutions to companies and public institutions. Using the very latest achievements in display and networking technology, Dismart offers full service to clients. They work out and install the software, provide technical support, train personnel to work with software more efficiently to get the most investment return, and design and install the content. Dismart cooperates with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2iYqW8x7CUNQDfugZ3Z3zq"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6IyTRx5ENXnqr4QVMhtXkc","type":"Entry","createdAt":"2019-08-30T15:21:37.608Z","updatedAt":"2020-06-23T13:29:56.658Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Delivers Stylish Digital Ticketing in Victoria and Albert Museum Redesign"},"slug":{"en-US":"scala-delivers-stylish-digital-ticketing-in-victoria-and-albert-museum-redesign"},"startDate":{"en-US":"2018-06-07T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"__Large Scala interactive video wall acts as eye-catching vending machine and promotional surface at new Exhibition Road entrance__\\n\\nSITTARD, The Netherlands — 7 June 2018—Scala, part of the STRATACACHE family of digital media/marketing technology companies, has completed the delivery of a large-scale digital ticketing desk and video wall at the Victoria and Albert Museum (V&A) in London, as part of the museum’s ambitious Exhibition Road entrance redesign.\\n\\nDelivered by Scala platinum partner Intevi, the large video wall (32ft x 2ft) is made up of eight consecutive 55 inch screens that grab the attention of visitors within the gigantic new Exhibition Road entrance space, calling them to purchase tickets or seek information about specific events.\\n\\n“Scala’s content management system, combined with the ability to provide both interaction and touch, made Scala the obvious and perfect choice of digital signage vendor for this project,” said Tom Scott, managing director of Scala platinum partner Intevi. “Scala was the only software that allowed us to run eight individual media players driving each ticket station independently, or to run a single player with eight outputs to turn the installation into a single display fabric.”\\n\\nThe eight screens, each equipped with a chip and pin reader and a printer, can run separately as vending screens or in unison as a larger video wall, which can run video content or promotional material across the length of the screens. The installation is made possible through a combination of nine Scala media player licenses in a software-as-a-service (SaaS) model, Scala Content Manager and Scala Designer. In addition, Scala is driving six general digital signage screens across the museum.\\n\\n“Intevi have once again proven to be a leading partner in both execution craftsmanship, guidance to the customer and vison when it comes to creating a very impactful yet useful dynamic digital signage solution”, states Harry Horn, GM EMEA & VP Marketing Global of Scala. “We are delighted to have been able to make the V&A’s ambitious vision for the new Exhibition Road entrance a reality.”\\n\\n__About Scala, Inc.__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About the Victoria and Albert Museum__\\nThe V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.3 million objects that span over 5,000 years of human creativity. The museum holds many of the UK’s national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.\\n\\n__Intevi__\\nIntevi is a forward thinking digital media services and solutions provider based in Hampshire, UK. They have over 20 years experience in delivering high end solutions based on customer’s needs. As a Scala partner, Intevi provides digital solutions with a real world usable system including the metrics and analytics to support the return on investment.\\n\\nLearn more about the V&A large-scale digital ticketing desk and video wall at [https://scala.com/the-v-a-stylish-digital-ticketing/](https://scala.com/en/casestudies/v-and-a-stylish-digital-ticketing \\"www.scala.com/en/the-v-a-stylish-digital-ticketing/\\")\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6RQvbupmqniEC6Buy0WCyY"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6YYvMZsLU8sdw1xVZIsQUe","type":"Entry","createdAt":"2019-08-30T17:11:42.026Z","updatedAt":"2020-06-23T13:29:25.092Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces the Release of Scala Enterprise 11.05"},"slug":{"en-US":"scala-announces-the-release-of-scala-enterprise-11-05"},"startDate":{"en-US":"2018-04-19T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"MALVERN, PA, US—April 19, 2018—Scala today announced the release of Scala Enterprise 11.05, an update to its core digital signage platform. Multiple new features have been added, along with more than 115 improvements that further the capability and functionality of Scala Enterprise Content Manager, Scala Enterprise Designer and Scala Enterprise Player. Scala, part of the STRATACACHE family of digital media/marketing technology companies, delivers digital signage solutions that drive more than 500,000 screens worldwide, connecting networks of digital devices to deliver engaging audience experiences.\\n\\nUpdates to Scala Content Manager focus on improved usability with increased performance and security:\\n\\n- An alternative list method has replaced the Hibernate Search indexing standard\\n- A new License Management section allows users to upgrade or downgrade their feature set; filter by license type, status or player type; or delete and release players for easier accessibility\\n- Content Manager HTTPS connectors can now use OpenSSL certificates, providing higher performance SSL encryption and decryption using Apache Portable Runtime\\n\\nScala Designer updates include enhancements that give greater creative control to the user:\\n\\n- Page Elements now includes seven new commands in the right-click Context Menu for easier control during message creation. Click-and-drag functionality lets users change the position and size of table elements as well as create TextBox elements for ease of use\\n- General improvements and bug fixes have also been included\\n\\nScala Player has been updated to include a new maintenance job for remote installation of Microsoft updates.\\n\\n“We’re continually hearing feedback and gathering insights from our partners and end users and learning from the market space to enhance our core platform which has given Scala so much success in digital signage for the last 30 years,” said Joe Sullivan, Scala COO. “Our dedicated Enterprise development team will be rolling out significant enhancements across the platform in the next 12 months, further strengthening the marketing technology offerings across the STRATACACHE family.”\\n\\nScala Enterprise 11.05 is available at scala.com/updates for customers under current Scala Maintenance.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. Headquartered near Philadelphia, PA, with 30 years of experience entertaining and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Visit www.scala.com.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6HMZeEtYW6rW1hcqRM0c9n"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5NnUhGjRCXv9OGYNODcM71","type":"Entry","createdAt":"2019-08-30T17:19:21.397Z","updatedAt":"2020-06-23T13:29:07.258Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Completes The Acquisition of Scala"},"slug":{"en-US":"stratacache-completes-the-acquisition-of-scala"},"startDate":{"en-US":"2018-02-12T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"DAYTON, OH—12 February 2018—STRATACACHE today announced that it has completed the acquisition of all outstanding Scala shares and Scala divisions around the globe including Scala Inc., Scala BV, Scala KK and Scala Nordic AS.\\n\\nThis strategic move will foster further growth for Scala globally, providing access to STRATACACHE resources and technology platforms as well as setting the stage for future acquisitions into the Scala brand.\\n\\n“Scala has created an excellent brand and execution footprint around the globe over the past thirty years, tailoring their digital signage offerings to the specific needs of each global region. Strategically expanding that growth with the full backing of STRATACACHE support, services and capital will help grow Scala to the next level,” said Chris Riegel, CEO of STRATACACHE. “After great growth of Scala in 2017, we are making it clear that the Scala brand is part of the STRATACACHE family of digital media and marketing technology companies, and with that comes the unique ability to leverage the greater platform — including software, hardware, services and support — to serve leading global brands.”\\n\\nThis announcement follows the recent announcement of newly formed STRATACACHE subsidiaries and divisions — STRATACACHE LATAM, Q Division, PRN Health and STRATACACHE Capital — which are strategically aligned to directly address vertical or geographic market needs. STRATACACHE Capital has recently increased focus in Asia-Pacific, with the addition of regionally focused deal discovery, reviewing high growth opportunities for start-up, expansion, carve-out, reposition, restructure and turnaround.\\n\\n“As our organization grows, we will continue to identify ways to optimize the business so that we have the best team in place to move these digital innovation projects forward, backed by the tech and expert knowledge found in the STRATACACHE family,” said Riegel.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7tcBowS9jtnJOyLOZdOA3u"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5svYnHadUzorp9cR4JbuLa","type":"Entry","createdAt":"2019-08-30T17:23:16.581Z","updatedAt":"2020-06-23T13:28:56.305Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Delivers Media Player Hardware to Digital Signage Market"},"slug":{"en-US":"scala-delivers-media-player-hardware-to-digital-signage-market"},"startDate":{"en-US":"2017-11-29T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"__New Hardware Completes Scala’s Full Solution Offering for Network Deployment, Management and Growth__\\n\\nMALVERN, Pa., Nov. 29, 2017 – Scala, Inc., part of the STRATACACHE family of digital media/ad tech solutions companies, today unveiled the addition of Scala Media Player hardware to its digital signage portfolio. The addition of Scala-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. Scala designed the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware. The new software and hardware solution eliminates the complexity of managing and deploying content to a diverse digital signage network, and supports ongoing growth.\\n\\n“Using Scala experts’ extensive knowledge of the digital signage ecosystem – with decades of experience and best practices – we created media players that are designed for performance, stability and capability,” says Chris Riegel, CEO at Scala. “Our focus is to help customers meet their goals faster and smarter, taking the guesswork and risk from choosing the right media player, so they can focus on driving a successful visual communication strategy.”\\n\\nIn order to suit the range of customer specifications for performance, Scala plans to introduce a number of additional configurations of the Media Player. These variations highlight Scala’s dedication to helping its customers achieve successful deployments as a full digital signage solutions provider.\\n\\nJoe Sullivan, COO at Scala, says the compact media players were engineered for easy compatibility. “Scala Media Players are designed from the ground up to deliver optimal hardware and software integration and performance,” he says. “Having access to STRATACACHE’s knowledge of hardware and logistics facilities was key in allowing us to develop and deliver a media player that would meet the needs of our customers.”\\n\\nScala Media Players are easy to maintain, manage and support so your network is always up to date. The hardware’s optimized architecture is designed to work with Scala software to deliver high performance throughout the entire lifetime of the player. The system’s robust 24×7 operation minimizes vulnerabilities and delivers reliable playback and security to ensure your data and content are protected and always playing.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](https://www.stratacache.com \\"www.stratacache.com\\"), on Twitter @STRATACACHE or on Facebook.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1t3BSoQz4Tlo3Dr1nmmowp"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"46FtgMqWH2PQorUngV4zbr","type":"Entry","createdAt":"2019-08-26T17:41:35.490Z","updatedAt":"2020-06-23T13:18:41.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Exhibiting In-Store Marketing Technology at RetailEXPO 2019"},"slug":{"en-US":"scala-exhibiting-in-store-marketing-technology-at-retailexpo-2019"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2wQc8IFi61wmGGzElJLAo2"}}},"startDate":{"en-US":"2019-04-23T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"\\nSITTARD, The Netherlands—23 April 2019—Scala will demonstrate cutting-edge in-store marketing technology that drives retail transformation at RetailEXPO 2019, Europe’s leading event for retail technology, design and digital signage. Scala’s solutions — including digital signs, mobile sensors and interactive video walls — help retailers deliver an immersive shopper experience, provides actionable insights on shopper behaviors and inspires repeat visits. Scala, part of the STRATACACHE family of companies, can be found in booth 2C99 at RetailEXPO 2019, being held on May 1-2 in Olympia, London.\\n\\nBooth highlights include:\\n__Personalisation at Scale__\\nOur interactive fashion wall brings a digital shopping experience — complete with full curated looks and apparel details — into the store. Shoppers use the wall to browse products and explore complete “looks,” based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message “wish list.”\\n\\n__Assisted Selling__\\nThis kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and delivers smart service and a more personalized shopping experience.\\n\\n__Insights__\\nWe dive into the analytics that gave retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We answer questions such as: How well do you know what’s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?\\n\\nTo learn more visit [www.scala.com/Retail-Expo-2019/](https://scala.com/Retail-Expo-2019/ \\"www.scala.com/Retail-Expo-2019/\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4oIJvBxYy4fNUIE0KJQMhm"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1YZhdtrnWsnIRBZPrsJnc0","type":"Entry","createdAt":"2019-08-26T17:28:02.000Z","updatedAt":"2020-06-23T13:17:17.177Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Exhibit Passenger Engagement Solutions at the Passenger Terminal Expo 2019"},"slug":{"en-US":"scala-to-exhibit-passenger-engagement-solutions-at-the-passenger-terminal-expo-2019"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Nh836TSMyChhoAx6See3s"}}},"startDate":{"en-US":"2019-03-22T00:00-04:00"},"type":{"en-US":"News"},"description":{"en-US":"SITTARD, The Netherlands—March 22, 2019— Scala will demonstrate how marketing technology and digital solutions improve airport operations while optimizing passenger flow and guest experience at the [Passenger Terminal Expo](https://www.passengerterminal-expo.com/en/ \\"Passenger Terminal Expo\\") (PTE). Additionally, discussions will focus on intelligent solutions that deliver actionable insights, including passenger surveys. Scala can be found in booth #7130 during the event, being held on March 26 – 28 at the ExCel convention center in London, UK.\\n\\n“There is a clear trend among the world’s airports toward the use of a digital signage content management system in favor of disparate display technologies with a specific use,” said Mark Mayfield, VP of STRATACACHE’s Transportation division. “A single display platform is more easily supported across disciplines in operations, retail and concessions, as well as in the airport’s administration offices. Scala will available at PTE 2019 to demonstrate and discuss its comprehensive suite of passenger analytics and engagement solutions, consulting and creative services, which airports can use across operations as well as retail and concessions, to improve the passenger experience and ultimately generate more revenue.”\\n\\n__Solutions:__\\n__Departure Display:__ Quickly inform travelers with the important information they need about their flight. The digital display can be customized to include venue specific branding, local weather conditions and can display important safety information.\\n\\n__Dynamic Wayfinding:__ Help passengers navigate the airport by directing them to nearby gates and airport amenities such as baggage claims, concourses, ticketing and restrooms. The vibrant screen can also display weather, messages and supports full screen video takeovers.\\n\\n__Gate Dwell Time Entertainment:__ Transform extended dwell times into a fun and memorable experience. Passengers are encouraged to use their own mobile device to play a competitive game with other passengers, shown on large-format displays.\\n\\n__Baggage Claim:__ Welcome passengers and provide valuable entertainment, baggage delivery and local information while they await their luggage.\\n\\n__Passenger Survey/Survey Analytics:__ Deploy interactive satisfaction surveys and monitor the results in real-time, gaining actionable insights to improve airport services.\\n\\nLearn more at [www.scala.com/pte-2019/](https://www.scala.com/pte-2019/ \\"www.scala.com/pte-2019/\\").\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4nTSvOEWh4D9TUULv5wnxP"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5fF17kL3ATOY2YafP9ZciF","type":"Entry","createdAt":"2019-04-25T08:12:04.039Z","updatedAt":"2020-06-23T13:17:06.015Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"STRATACACHE Announces Opening of New Scala China Customer Center in Shanghai"},"slug":{"en-US":"stratacache-announces-opening-of-new-scala-china-customer-center-in-shanghai"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5bqow9gODtGsnF9HvSl5qz"}}},"startDate":{"en-US":"2019-02-28T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"\\nDayton, OH, US—28 February 2019— STRATACACHE today announced the opening of a new China Customer Center in Shanghai for Scala China, part of the STRATACACHE family of marketing technology companies. The new office announcement follows STRATACACHE’s 2018 acquisition and rebranding of Scala China and further strengthens STRATACACHE’s commitment to high-rate growth and client support in the Asia-Pacific region with a specific focus on China.\\n\\nThe Scala Customer Center houses offices for 25 new Scala China employees including additions to the team in Professional Services, Engineering, Research and Development, Sales, Marketing and Support. Scala China also maintains a 250,000 square foot manufacturing and operations center in Ningbo, producing all-in-one intelligent computing and tablet devices.\\n\\nThe new Shanghai center accelerates STRATACACHE’s commitment to customer success and innovation in China. “We are continuing collaboration with existing and new customers and partners in this world class city, enabling rapid innovation and partnership to introduce new products and solutions into the growing Chinese market,” said Chris Riegel, CEO of STRATACACHE.\\n\\n“Establishing a Customer Center in Shanghai further strengthens our position as a global leader in digital signage and opens significant new doors in China,” said Manish Kumar, Managing Director & SVP of the Asia-Pacific Region. “The new office space allows us to have a strong engineering and support team in a flagship retail city. Shanghai is directly involved in the evolution of retail technology throughout the Asia-Pacific region. Shanghai enhances our ability to offer local support in China, while closely overseeing our growing Chinese business. Leading retailers and brands see that our investment in infrastructure and growth in China and Asia-Pacific uniquely positions us to assist in their success.”\\n\\nShanghai will also serve as the first host city for an upcoming Scala Customer/User Forum in 2019, to be held on a regular basis in major cities across China. Scala, a company in the STRATACACHE family with a 30+ year history driving large-scale digital signage projects around the world, is the lead brand for STRATACACHE in Europe and Asia. The acquisition and strategic rebranding of Scala China strengthens not only the global STRATACACHE service delivery capability but also the innovation and new product development capabilities of Scala and STRATACACHE globally. STRATACACHE’S commitment to Asia-Pacific regional growth is supported by the June 2018 announcement of a new India headquarters in Bangalore and a February 2019 announcement of a new regional headquarters in Singapore.\\n\\nRead more about STRATACACHE and Scala’s growth at [www.stratacache.com/category/news/](https://www.stratacache.com/category/news/ \\"STRATACACHE News\\").\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at [www.stratacache.com](http://www.stratacache.com/ \\"STRATACACHE web\\"), on Twitter [@STRATACACHE](http://twitter.com/STRATACACHE \\"STRATACACHE twitter\\") or on [Facebook](https://www.facebook.com/STRATACACHE/ \\"STRATACACHE facebook\\").\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3mFksqlBiCi2LizFqyZE3A"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"31mH4g0HbgQvc3Rm2JATuS","type":"Entry","createdAt":"2019-04-25T08:10:36.973Z","updatedAt":"2020-06-23T13:16:47.565Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala to Demonstrate New In-Store Marketing Technology at ISE 2019"},"slug":{"en-US":"scala-to-demonstrate-new-in-store-marketing-technology-at-ise-2019"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5VZxJunXMzDETE30VRnRhz"}}},"startDate":{"en-US":"2019-01-31T00:00+02:00"},"type":{"en-US":"News"},"description":{"en-US":"SITTARD, The Netherlands—31 January 2019—Scala will debut new marketing technology that drives retail transformation at “the largest AV and systems integration show in the world, ” Integrated Systems Europe (ISE) 2019. Scala’s innovative technology solutions — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence — helps retailers deliver an immersive audience or shopper experience that inspires repeat visits. Scala, part of the STRATACACHE family of marketing technology companies, can be found in booth E160 in hall 8 at ISE 2019, being held 5-8 February in Amsterdam, Netherlands.\\n\\nBooth highlights include:\\n__Shopper and store operations dashboards__: It’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep visitor and operational insights tied to each retail experience, is included in a “back of house” area of the booth. Experts will show marketers, retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales. X2O Media will also demonstrate the power of real-time business intelligence on any screen in their own ISE booth D245 in hall 15.\\n\\n__Virtual reality collaborative design demonstrations__: Virtual reality shopping demonstrations will run continually in the booth throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations. Bringing immersive design experiences to the retail market, STRATACACHE debuted VR shopping last month, created by Scala Professional Services integrating the NVIDIA Holodeck™ immersive VR environment.\\n\\n__Scala-branded hardware solutions__: Scala media players are featured in the booth, including single-, double- and quad-output. All Scala media players are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, on display will be Scala Content Accelerator multimedia caching devices which ensure reliable, timely delivery of rich media experiences in any retail environment.\\n\\n__Guided shopping experiences, focusing on value-add narratives for retailers and marketers__:\\n__Personalisation at Scale__: The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment. Using a touchscreen display, shoppers browse through looks with the ability to view them from a 360-degree perspective on the red carpet. From there shoppers can share or buy their preferred “look” with one tap.\\n\\n__Service Automation__: Scala has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n\\n__Assisted Selling__: This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalised, memorable shopping trip. Visitors use a tablet-based guided selling solution to create their ideal bicycle, comparing features from other bicycles along the way, ensuring they are guided toward the perfect product. Product discovery is streamlined, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n\\nTo learn more visit www.scala.com/ise-2019/.\\n\\n__About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7C88DD9Pxr4M7Q9QlcJW4Q"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"382FTU7NigIYKUisqGwue6","type":"Entry","createdAt":"2018-12-05T15:11:28.090Z","updatedAt":"2020-06-23T13:16:28.987Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Names Anixter as New Distributor for Latin America-based Network"},"slug":{"en-US":"scala-names-anixter-as-new-distributor-for-latin-america-based-network"},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4Pkn4rrOOILttmnzR8vqau"}}},"startDate":{"en-US":"2018-09-12T00:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Anixter International’s Central America/Latin America (CALA) division will be an official distributor of Scala’s digital signage software"},"description":{"en-US":"Anixter Will Streamline Distribution of Scala Software and Hardware Throughout the Region\\n\\nScala announced today that Anixter International’s Central America/Latin America (CALA) division will be an official distributor of Scala’s digital signage software and hardware throughout the Latin America (LATAM) region. Anixter CALA’s extensive local presence throughout the region will allow Scala to offer bundled Scala-branded hardware and content management and design software to their customers in Central America, South America and the Caribbean. Through this new partnership, Scala, part of the STRATACACHE family of marketing technology companies, will streamline service to the LATAM region, increasing market reach and overall brand influence.\\n\\n“Introducing Anixter to our distribution process will vastly impact ease of doing business for our customers throughout the region,” said Ken Boyle, Senior Vice-President of Strategic Operations for STRATACACHE LATAM. “We’ve found that their extensive expertise and local presence backs up their dedication to growing the business in the region and helping Scala better serve our customers.”\\n\\nAnixter CALA has a dedicated team, located in Miami, FL, that specializes in hardware distribution throughout LATAM, and has prolific experience in trading, customs and nationalization for each country within the region. Scala’s customers will now be able to purchase hardware in their local currency and within their own county, a smoother customer experience.\\n\\n“The addition of Scala to our CALA Professional AV portfolio expands our digital signage retail capabilities, helping partners create enhanced customer experiences. This further aligns our Latin America portfolio to Anixter’s global reach which constitutes a local advantage in the region,” said Felice Tinelli, Vice President for AV and UC at Anixter CALA.\\n\\nThe renewed focus in the region follows the announcement of the STRATACACHE LATAM division, an expansion announced November 2017. STRATACACHE LATAM has a direct-client management engagement strategy while leveraging Scala’s long standing regional partner channel to further empower product delivery and localized service fulfillment to the LATAM and Caribbean markets.\\n\\nAbout Scala\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.\\n\\nAbout STRATACACHE\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.\\n\\nAbout Anixter\\nAnixter is a leading global distributor of Network & Security Solutions, Electrical & Electronic Solutions and Utility Power Solutions. We help build, connect, protect and power valuable assets and critical infrastructures. From enterprise networks to industrial MRO supply to video surveillance applications to electric power distribution, we offer full-line solutions, and intelligence, that create reliable, resilient systems that sustain businesses and communities. Through our unmatched global distribution network along with our supply chain and technical expertise, we help lower the cost, risk and complexity of our customers’ supply chains.\\n\\n__Media Contacts:__\\nScala HQ, Andrea Poley, andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4j7AKe4kPCwRP5tKXK25vl"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"members":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"7bjMB9fLNKWQeY08wEKm8K"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2va19qo6DVO79ldvDdKqMO","type":"Entry","createdAt":"2020-02-07T16:01:10.339Z","updatedAt":"2020-06-16T13:54:37.015Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"news"}}},"fields":{"title":{"en-US":"Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020"},"slug":{"en-US":"scala-announces-marketing-technology-and-digital-signage-hardware-solutions-on-display-at-ise-2020"},"startDate":{"en-US":"2020-02-07T17:00+01:00"},"type":{"en-US":"News"},"shortDescription":{"en-US":"Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020"},"description":{"en-US":"Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software\\n\\nSITTARD, Netherlands—7 February 2020—Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at “the largest AV and systems integration show in the world,” Integrated Systems Europe (ISE) 2020. Solutions from Scala’s full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be modernized and messaging personalized on any display, to deliver exceptional consumer experiences. Scala, part of the STRATACACHE family of marketing technology companies, can be found in booth E160 in Hall 8 at ISE 2020, being held 11-14 February in Amsterdam, Netherlands. \\n\\nBooth highlights include:\\n\\nScala-branded hardware solutions\\n\\nMedia players: Scala media players are featured in the booth, including single-, double- and quad-output players, designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. \\n\\nHigh-quality displays: In January 2020, STRATACACHE announced a partnership with BOE Technology Group, the global leader in the semiconductor display industry, to bring Scala-branded high-quality display to market, which “unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24x7 always-on use” to market. Learn more about the partnership here.\\n\\nPreview of cloud-based Scala Designer \\n\\nScala will preview a new cloud-based version of Scala Designer, a flexible, web-based composition and design tool that enables users to create beautiful and engaging digital signage experiences. The tool uses established workflow and usability patterns to distribute projects to a Scala Enterprise solution.\\n\\nShopper and store operations dashboards\\n\\nExperts will show how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to optimize location-based messaging and deliver exceptional experiences. X2O Media will also demonstrate the power of real-time business intelligence on any screen in their own ISE booth G120 in Hall 11. Learn more here.\\n\\n\\"Scala offers not only a best-in-class content management software suite, we’re expanding our full solution offering by bringing all-in-one intelligent tablets to the marketplace, a direct response to a market need. Customers can combine high-performance computing with a slim design to deliver interactive retail experiences. The tablets deliver commercial-grade reliability for applications such as digital signage, self-service kiosks and interactive guided selling,\\" says Harry Horn, General Manager EMEA at Scala. \\"Next to that we now are providing an extensive range of Scala-branded digital displays, providing high quality playback with unmatched optical clarity in a variety of sizes. The displays are designed with a slim bezel, commercial-grade durability in any environment and extended lifecycle products for commercial 24x7 always-on use. Our software, hardware, tablets, displays and professional services and support are meeting the continually evolving needs of our global clients from innovative brands, retailers, banks, large corporate communications networks and partners.\\"\\n\\nTo learn more about the Scala booth, including retail store-focused shopping concepts, visit https://www.scala.com/en/events/ise-2020/.\\n\\nAbout Scala\\n\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at www.scala.com, on Twitter @ScalaInc or on Facebook.\\n\\nMedia Contact:\\n\\nAndrea Poley, Global Communications Manager - STRATACACHE brands andrea.poley@scala.com"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"5NUTIkgWoMHyhDE8MuVwg"}}},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}}}}]},"sysLanguage":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4b1AVZQ8ukgyg6ik8yiYuy","type":"Entry","createdAt":"2018-11-19T13:08:46.289Z","updatedAt":"2023-03-20T11:10:37.738Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":68,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"sysLanguage"}}},"fields":{"name":{"en-US":"Scala"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}},"translations":{"au":{"topic":{"home":{},"news":{"recent-posts":"Recent posts"},"about":{},"events":{"past-events":"Past Events"},"contact":{},"concepts":{},"products":{},"industries":{},"casestudies":{"general":{"project-summary":"Project summary"}},"language-select":{"title":"Available languages","option":"Choose your language","description":"It looks like you\'re in the UK or the US, choose English or another language to view our page in your preferred language."}},"buttons":{"reset":"reset","contact":"contact us","filters":"filters","read-more":"read more","view-more":"Discover more","learn-more":"learn more"},"general":{"to":"to","from":"from","home":"Home","menu":"menu","next":"next","tags":"tags","about":"About","dutch":"Dutch","legal":"legal","cancel":"cancel","german":"German","months":{"full":["january","february","march","april","may","june","july","august","september","october","november","december"],"short":["jan","feb","march","apr","may","june","july","aug","sept","oct","nov","dec"]},"search":"search","submit":"submit","topics":"pages","cookies":"cookies","enabled":"enabled","english":"English","loading":"loading","privacy":"privacy","sitemap":"Sitemap","up-next":"Up next","benefits":"benefits","continue":"continue","disabled":"disabled","policies":"policies","previous":"previous","save-all":"accept all","accept-all":"accept all","contact-us":"contact us","tradeshows":{"Booth":"Booth"},"casestudies":"casestudies","playing-now":"Playing now","quick-facts":"At a Glance","whitepapers":"Resources","privacy-policy":"Privacy policy","select-language":"Select language","save-preferences":"save preferences","popup-error-title":"Something went wrong!","all-rights-reserved":"All rights reserved","popup-success-title":"Thank you!","something-went-wrong":"We\'re sorry, something went wrong.","relevant-case-studies":"relevant case studies","popup-error-description":"We\'re sorry, something went wrong.","popup-success-description":"Thank you for contacting Scala. 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Designed and\\ndeveloped by Scala’s engineering team, the media player works seamlessly with\\nScala’s __digital signage software__, matching powerful, stable performance with turnkey simplicity. \\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any [digital signage solution](https://www.scala.com/au/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) in any environment.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (Linux support coming Q4 2020)\\n- __Processor:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 64 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Two HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing","de":"Der Scala Media Player-DX ist ein digitaler Mediaplayer mit zwei UHD 4K-Ausgängen, der Unternehmensleistung und nahtlose Wiedergabe von UHD 4K-Inhalten bietet. \\nEntworfen und entwickelt von Scalas Ingenieurteam, arbeitet der Media Player nahtlos mit der Digital-Signage-Software von Scala zusammen und verbindet leistungsstarke, stabile Performance mit schlüsselfertiger Einfachheit.\\n\\nEine optimierte Architektur gewährleistet eine hohe Qualität der Leistung über die gesamte Lebensdauer. Die Systemhärtung minimiert Schwachstellen und bietet robuste Systemsicherheit. Das lüfterlose Design des Mediaplayers schützt ihn vor Staub und Schmutz, ideal für jede Digital-Signage-Lösung in jeder Umgebung. \\n\\n- __Unterstützte Betriebssysteme:__ Windows 10 IoT Enterprise LTSC \\n- __Prozessor:__ AMD Ryzen V1202B Dual-Core 2,3 GHz/3,2 GHz \\n- __Graphik:__ Integrierte AMD Radeon Vega 3\\n- __Arbeitsspeicher:__ 8 GB DDR4 SO-DIMM RAM (Zweikanal)\\n- __Speicher:__ 64 GB M.2 SATA SSD\\n- __Stromversorgung:__ Gleichstrom 12 V mit Schraubverschluss\\n- __Netzwerk:__ Dual-Gigabit-Ethernet-Anschluss, drahtloses IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenne:__ Zwei 2,4 GHz / 5 GHz Dual-Band-Antennen\\n- __HDMI:__ Zwei HDMI 2.0-Anschlüsse mit Schraubverschluss\\n- __Audio:__ Ein 3,5 mm\\n- __USB:__ Zwei USB 3.1 Typ A-Anschlüsse, ein USB 3.0 Typ A-Anschluss\\n- __Seriell:__ Ein DB9-Stecker\\n- __Gehäuse:__ Eloxiertes Aluminiumgehäuse, lüfterlos\\n- __Abmessungen:__ 300 x 186 x 32 mm / 11,8 x 7,3 x 1,3 in\\n- __Gewicht:__ 2145 g / 4.7 lb\\n- __Betriebstemperatur:__ -10° - 45° C / 14° - 113° F\\n- __Lagertemperatur:__ -55° - 75° C / -67° - 167° F\\n- __Luftfeuchtigkeit:__ 5 - 95% nicht kondensierend","en-US":"The Scala Media Player-DX is a dual UHD 4K output digital media player that delivers\\nenterprise performance and seamless playback of UHD 4K content. Designed and\\ndeveloped by Scala’s engineering team, the media player works seamlessly with\\nScala’s digital signage software, matching powerful, stable performance with turnkey simplicity. \\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any digital signage solution in any environment.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC or Linux\\n- __Processor:__ AMD Ryzen V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 128 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Two HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing","in":"__The Scala Media Player-DX__ is a dual UHD 4K output __digital media player__ that delivers\\nenterprise performance and seamless playback of UHD 4K content. Designed and\\ndeveloped by Scala’s engineering team, the media player works seamlessly with\\nScala’s __digital signage software__, matching powerful, stable performance with turnkey simplicity. \\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any [digital signage solution](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) in any environment.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (Linux support coming Q4 2020)\\n- __Processor:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 64 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Two HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing","ja":"Scala Media Player-DXは、UHD4Kコンテンツのエンタープライズパフォーマンスとシームレスな再生を実現するデュアルUHD4K出力デジタルメディアプレイヤーです。 メディアプレイヤーは、Scalaのエンジニアリングチームによって設計および開発されているため、Scalaデジタルサイネージソフトウェアとシームレスに連携し、強力で安定したパフォーマンスと迅速に使用可能なシンプルさを兼ね備えています。\\n\\n使用期間全体にわたって高品質のパフォーマンスを担保するため、最適化されています。システムの強化により、脆弱性が最小限に抑えられ、堅牢なシステムセキュリティが提供されます。メディアプレイヤーのファンレス設計により、ほこりや破片を最小化し、あらゆる環境の様々なデジタルサイネージソリューションに対応いたします。\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC or Linux\\n- __Processor:__ AMD Ryzen V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 64 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Two HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing","sg":"__The Scala Media Player-DX__ is a dual UHD 4K output __digital media player__ that delivers\\nenterprise performance and seamless playback of UHD 4K content. Designed and\\ndeveloped by Scala’s engineering team, the media player works seamlessly with\\nScala’s __digital signage software__, matching powerful, stable performance with turnkey simplicity. \\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any [digital signage solution](https://www.scala.com/sg/casestudies/creating-a-virtual-fitness-experience-with-gym-digital-signage/) in any environment.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (Linux support coming Q4 2020)\\n- __Processor:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 64 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Two HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing"},"files":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"Oi4dTukh5e4bbTspOB66m"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6heNRweDFOY7hklZrl2qJs"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"Uv2EJVk6SEBEvj7UuYZTu"}},{"sys":{"type":"Link","linkType":"Entry","id":"OeD4SbOFjm2euwWyQ1AiV"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Yi3EZmeI7WeRDDartTlc7"}},{"sys":{"type":"Link","linkType":"Entry","id":"2setCXPlQhRLlfUrVwB3OF"}}]},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1zAp0B78XQc7dt99XodEe5"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"rEbinuUbF78s5suzzz02Y","type":"Entry","createdAt":"2019-04-30T03:37:42.205Z","updatedAt":"2022-07-27T14:28:19.702Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":50,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"32aFUyKNiXA5s3uUyDmioA"}}},"type":{"en-US":"hardware"},"title":{"au":"Scala Media Player-S","de":"Scala Media Player-S","en-US":"Scala Media Player-S","fr":"Scala Media Player-S","in":"Scala Media Player-S","ja":"Scala Media Player-S","sg":"Scala Media Player-S"},"slug":{"au":"scala-media-player-s","de":"scala-media-player-s","en-US":"scala-media-player-s","fr":"scala-media-player-s","in":"scala-media-player-s","ja":"scala-media-player-s","sg":"scala-media-player-s"},"shortDescription":{"au":"Full-featured single 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content","de":"Voll ausgestatteter Media-Player mit Einzelausgabe in 4K mit vollständiger Geräteverwaltung und Unterstützung für Multi-Zone, HTML5 und ScalaScript-Inhalte","en-US":"Full-featured single 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content","fr":"Lecteur multimédia complet à sortie unique 4K avec gestion complète de l\'appareil et prise en charge des contenus multizones, HTML5 et ScalaScript","in":"Full-featured single 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content","ja":"フルデバイス管理とマルチゾーン、HTML5、ScalaScript contentをサポートする、フル機能のシングル4K出力メディアプレーヤー","sg":"Full-featured single 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content"},"description":{"au":"Full-featured single 4K output __media player__ with full device management and support for multi-zone, HTML5 and ScalaScript content. With an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any __digital signage solution__ requiring performance in harsh environments.  Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\nWith an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any [digital signage solution](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) requiring performance in harsh environments.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphics:__ Radeon Vega3\\n- __Video:__ One HDMI 2.0 output\\n- __Memory:__ 4GB DDR4-2400 SO-DIMM, single channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.2 kgs | 4.85 lbs\\n- __Operating Temp:__ 0°C to +40°C | 32°F to +104°F\\n- __Storage Temp:__ -15°C to +65°C | 5°F to +149°F","de":"Voll ausgestatteter Mediaplayer mit Einzelausgabe in 4K mit vollständiger Geräteverwaltung und Unterstützung für Multizonen-, HTML5- und ScalaScript-Inhalte. Das eloxierte Aluminiumgehäuse und das lüfterlose Design schützen ihn vor Staub und Schmutz und machen ihn zur idealen Wahl für jede Digital Signage-Lösung, die Leistung in rauen Umgebungen erfordert. Zu den weiteren E/A-Funktionen gehören Gigabit-Ethernet, vier USB-3.0-Anschlüsse und ein RJ11-Fernbedienungsschalter. \\n\\nDas eloxierte Aluminiumgehäuse und das lüfterlose Design schützen ihn vor Staub und Schmutz und machen ihn zur idealen Wahl für jede Digital-Signage-Lösung, die Leistung in schwierigen Umgebungen erfordert. \\n\\n- __Unterstütztes Betriebssystem:__ Windows 10 IoT Enterprise LTSC (\\"Windows 10 Embedded\\") oder Linux \\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphik:__ Radeon Vega3\\n- __Video:__ Ein HDMI 2.0\\n- __Arbeitsspeicher:__ 4GB DDR4-2400 SO-DIMM, ein-kanal\\n- __Speicher:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Netzwerk:__ Ein Gigabit-Ethernet RJ45, drahtloses 802.11 a/b/g/n/ac Wi-Fi, Bluetooth v4.0 with BLE \\n- __USB:__ Vier USB 3.0 Typ A-Anschlüsse\\n- __Seriell:__ Ein DB9-Anschluss\\n- __Gehäuse:__ Eloxiertes Aluminium, lüfterlos\\n- __Abmessungen:__ 308 mm x 180 mm x 33 mm\\n- __Gewicht:__ 2.2 kg\\n- __Betriebstemperatur:__ 0°C bis +40°C\\n- __Lagertemperatur:__ -15°C bis +65°C\\n","en-US":"Full-featured single 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content. With an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any digital signage solution requiring performance in harsh environments.  Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphics:__ Radeon Vega3\\n- __Video:__ One HDMI 2.0 output\\n- __Memory:__ 4GB DDR4-2400 SO-DIMM, single channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 230mm (W) x 180mm (D) x 33mm (H) | 9” (W) x 7” (D) x 1.3” (H)\\n- __Weight:__ 2.2 kgs | 4.85 lbs\\n- __Operating Temp:__ 0°C to +40°C | 32°F to +104°F\\n- __Storage Temp:__ -15°C to +65°C | 5°F to +149°F","in":"Full-featured single 4K output __media player__ with full device management and support for multi-zone, HTML5 and ScalaScript content. With an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any __digital signage solution__ requiring performance in harsh environments.  Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\nWith an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any [digital signage solution](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) requiring performance in harsh environments.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphics:__ Radeon Vega3\\n- __Video:__ One HDMI 2.0 output\\n- __Memory:__ 4GB DDR4-2400 SO-DIMM, single channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.2 kgs | 4.85 lbs\\n- __Operating Temp:__ 0°C to +40°C | 32°F to +104°F\\n- __Storage Temp:__ -15°C to +65°C | 5°F to +149°F","ja":"フルデバイス管理とマルチゾーン、HTML5、ScalaScriptコンテンツのサポートを備えたフル機能の4K１出力のメディアプレイヤー。 陽極酸化アルミニウムハウジングとファンレス設計によりほこりや破片から保護されているため、過酷な環境でのパフォーマンスを必要とするデジタルサイネージソリューションに最適です。 追加のI/O機能には、ギガビットイーサネット、4つのUSB 3.0ポート、RJ11リモート電源スイッチが含まれます。\\n\\n陽極酸化アルミニウムハウジングとファンレス設計により、ほこりや破片から保護されているため、過酷な環境でのパフォーマンスを必要とするデジタルサイネージソリューションに最適です。\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphics:__ Radeon Vega3\\n- __Video:__ One HDMI 2.0 output\\n- __Memory:__ 4GB DDR4-2400 SO-DIMM, single channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.2 kgs | 4.85 lbs\\n- __Operating Temp:__ 0°C to +40°C | 32°F to +104°F\\n- __Storage Temp:__ -15°C to +65°C | 5°F to +149°F","sg":"Full-featured single 4K output __media player__ with full device management and support for multi-zone, HTML5 and ScalaScript content. With an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any __digital signage solution__ requiring performance in harsh environments.  Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\nWith an anodized aluminum housing and fanless design it’s protected from dust and debris making it an ideal choice for any [digital signage solution](https://www.scala.com/sg/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) requiring performance in harsh environments.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1305G\\n- __Graphics:__ Radeon Vega3\\n- __Video:__ One HDMI 2.0 output\\n- __Memory:__ 4GB DDR4-2400 SO-DIMM, single channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.2 kgs | 4.85 lbs\\n- __Operating Temp:__ 0°C to +40°C | 32°F to +104°F\\n- __Storage Temp:__ -15°C to +65°C | 5°F to +149°F"},"files":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"19KMmX1QBLpILsRH0NMQl5"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"dQ9qjdMa2g7uy4dK0SVU2"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4uiXFVFWYqJrLgSR8uBDVE"}},{"sys":{"type":"Link","linkType":"Entry","id":"5DFzVXLGPCvZhfzpjbPrER"}},{"sys":{"type":"Link","linkType":"Entry","id":"2wvsxkrC923E0DhGFOMigG"}},{"sys":{"type":"Link","linkType":"Entry","id":"6yiKzOzbcGBga6BKP6veGV"}},{"sys":{"type":"Link","linkType":"Entry","id":"15Ut78mohkoFUgqcW2NU3I"}},{"sys":{"type":"Link","linkType":"Entry","id":"3YGffKpcgWJHMJku76qzkP"}}]},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7rbtyxBUOLy68kPuUDZzAo"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"14sowHRMVD5O8TjmrmCUO1","type":"Entry","createdAt":"2019-05-23T14:30:10.891Z","updatedAt":"2022-06-15T14:27:50.792Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":29,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"23nST3XGiz6l1qEzp8m4h0"}}},"type":{"en-US":"hardware"},"title":{"au":"Scala Media Player-SP ","de":"Scala Media Player-SP","en-US":"Scala Media Player-SP","fr":"Scala Media Player-SP","in":"Scala Media Player-SP ","sg":"Scala Media Player-SP "},"slug":{"au":"scala-media-player-sp","de":"scala-media-player-sp","en-US":"scala-media-player-sp","fr":"scala-media-player-sp","in":"scala-media-player-sp","ja":"scala-media-player-sp","sg":"scala-media-player-sp"},"shortDescription":{"au":"Mid-level dual 4K output media player with full device management and monitoring for multi-zone, HTML5 and ScalaScript Content\\n","de":"Media-Player der Einstiegsklasse mit dualer 4K-Ausgabe und vollständiger Geräteverwaltung und -überwachung für mehrere Zonen, HTML5- und ScalaScript-Inhalte","en-US":"Mid-level dual 4K output media player with full device management and monitoring for multi-zone, HTML5 and ScalaScript Content\\n","fr":"Lecteur multimédia d\'entrée de gamme à double sortie 4K avec gestion et surveillance complètes des périphériques pour le contenu multizone, HTML5 et ScalaScript","in":"Mid-level dual 4K output media player with full device management and monitoring for multi-zone, HTML5 and ScalaScript Content\\n","ja":"フルデバイス管理とマルチゾーン、HTML5、ScalaScript contentをサポートする、エントリーレベルのデュアル4K出力メディアプレーヤー","sg":"Mid-level dual 4K output media player with full device management and monitoring for multi-zone, HTML5 and ScalaScript Content\\n"},"description":{"au":"Mid-level dual 4K __output media player__ with full device management and support for multi-zone, HTML5 and ScalaScript content. Ideal for simple applications such as [menu boards](https://www.scala.com/au/casestudies/driving-digital-signage-with-distinct-content-at-wendy-s-global-locations/), schedules, directories, information boards and other displays with a lighter content load.  With a slim form factor, an anodized aluminum housing and fanless design it fits into any __digital signage__ location while staying protected from dirt and dust. Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\n- __OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphics:__ AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 Output\\n- __Memory:__ 8GB DDR4-2400 SO-DIMM, dual-channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.98 kgs | 6.57 lbs\\n- __Operating Temp:__ 0° - +40° C | +32° - +104° F\\n- __Storage Temp:__ -15° - +65° C | +5° - +149° F","de":"Mediaplayer der Einstiegsklasse mit dualer 4K-Ausgabe und vollständiger Geräteverwaltung sowie Unterstützung für Multizonen-, HTML5- und ScalaScript-Inhalte. Ideal für einfache Anwendungen wie Menütafeln, Zeitpläne, Verzeichnisse, Informationstafeln und andere Displays mit geringerer inhaltlicher Belastung. Mit seinem schlanken Formfaktor, dem eloxierten Aluminiumgehäuse und dem lüfterlosen Design passt er in jede Digital-Signage-Location und bleibt dabei vor Schmutz und Staub geschützt. Zu den weiteren E/A-Funktionen gehören Gigabit-Ethernet, vier USB-3.0-Anschlüsse und ein RJ11-Fernbedienungsschalter. \\n\\n- __OS__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) oder Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphik:__ AMD Radeon Vega 3\\n- __Video:__ Zwei HDMI 2.0-Anschlüsse \\n- __Arbeitsspeicher:__ 8GB DDR4-2400 SO-DIMM, zweikanal \\n- __Speicher:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Netzwerk:__ Ein Gigabit-Ethernet-Anschluss, drahtlos 802.11 a/b/g/n/ac, Bluetooth v4.0 mit BLE, zwei externe Antennen \\n- __USB:__ Vier USB 3.0 Typ A-Anschlüsse \\n- __Seriell:__ Ein DB9-Anschluss\\n- __Gehäuse:__ Eloxiertes Aluminium, lüfterlos \\n- __Abmessungen:__ 308 mm x 180 mm x 33 mm\\n- __Gewicht:__ 2.98 kg\\n- __Betriebstemperatur:__ 0°C bis +40°C\\n- __Lagertemperatur:__ -15°C bis +65°C","en-US":"Mid-level dual 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content. Ideal for simple applications such as menu boards, schedules, directories, information boards and other displays with a lighter content load.  With a slim form factor, an anodized aluminum housing and fanless design it fits into any digital signage location while staying protected from dirt and dust. Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\n- __OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphics:__ AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 Output\\n- __Memory:__ 8GB DDR4-2400 SO-DIMM, dual-channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.98 kgs | 6.57 lbs\\n- __Operating Temp:__ 0° - +40° C | +32° - +104° F\\n- __Storage Temp:__ -15° - +65° C | +5° - +149° F","in":"Mid-level dual 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content. Ideal for simple applications such as menu boards, schedules, directories, information boards and other displays with a lighter content load.  With a slim form factor, an anodized aluminum housing and fanless design it fits into any digital signage location while staying protected from dirt and dust. Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\n- __OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphics:__ AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 Output\\n- __Memory:__ 8GB DDR4-2400 SO-DIMM, dual-channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.98 kgs | 6.57 lbs\\n- __Operating Temp:__ 0° - +40° C | +32° - +104° F\\n- __Storage Temp:__ -15° - +65° C | +5° - +149° F","ja":"フルデバイス管理とマルチゾーン、HTML5、Scala Scriptコンテンツのサポートを備えたエントリーレベルのデュアル4K出力メディアプレイヤーです。メニューボード、スケジュール、ディレクトリ、インフォメーションボード、その他、コンテンツの負荷が軽いディスプレイのシンプルな用途に最適です。スリムな形状で、陽極酸化アルミニウム筐体、ファンレスデザインにより、汚れやほこりから保護しながら、デジタルサイネージを必要とする様々な設置環境に適応します。追加のI / O機能には、ギガビットイーサネット、4つのUSB 3.0ポート、RJ11リモート電源スイッチが含まれます。\\n\\n- __OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphics:__ AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 Output\\n- __Memory:__ 8GB DDR4-2400 SO-DIMM, dual-channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.98 kgs | 6.57 lbs\\n- __Operating Temp:__ 0° - +40° C | +32° - +104° F\\n- __Storage Temp:__ -15° - +65° C | +5° - +149° F","sg":"Mid-level dual 4K output media player with full device management and support for multi-zone, HTML5 and ScalaScript content. Ideal for simple applications such as menu boards, schedules, directories, information boards and other displays with a lighter content load.  With a slim form factor, an anodized aluminum housing and fanless design it fits into any digital signage location while staying protected from dirt and dust. Additional I/O features include Gigabit Ethernet, four USB 3.0 ports and RJ11 remote power switch.\\n\\n- __OS:__ Windows 10 IoT Enterprise LTSC (“Windows 10 Embedded”) or Linux\\n- __CPU:__ AMD Ryzen Embedded R1505G\\n- __Graphics:__ AMD Radeon Vega 3\\n- __Video:__ Two HDMI 2.0 Output\\n- __Memory:__ 8GB DDR4-2400 SO-DIMM, dual-channel\\n- __Storage:__ 128GB NVME SSD (M.2 mPCIe 2280), Max 2TB\\n- __Network:__ Gigabit Ethernet RJ45 \\n2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac) \\nBluetooth v4.0 with BLE\\nOptional: 2nd Ethernet NIC, 4G LTE\\n- __USB:__ Four USB 3.0 Type A ports\\n- __Serial:__ One DB9 Male\\n- __Housing:__ Anodized aluminum, fanless, K slot for secure mounting\\n- __Dimensions:__ 308mm (W) x 180mm (D) x 33mm (H) | 12.13\\" (W) x 7.09\\" (D) x 1.30\\" (H)\\n- __Weight:__ 2.98 kgs | 6.57 lbs\\n- __Operating Temp:__ 0° - +40° C | +32° - +104° F\\n- __Storage Temp:__ -15° - +65° C | +5° - +149° 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Media Player-R ","de":"Scala Media Player-R","en-US":"Scala Media Player-R","fr":"Scala Media Player-R","in":"Scala Media Player-R ","sg":"Scala Media Player-R "},"slug":{"au":"scala-media-player-r","de":"scala-media-player-r","en-US":"scala-media-player-r","fr":"scala-media-player-r","in":"scala-media-player-r","ja":"scala-media-player-r","sg":"scala-media-player-r"},"shortDescription":{"au":"Entry-level, single-output digital media player in a\\ncompact design that is an affordable solution for stable, reliable content delivery.","de":"Digitaler Mediaplayer der Einstiegsklasse mit einem Ausgang in einem kompaktes Design, der eine erschwingliche Lösung für die stabile und zuverlässige Bereitstellung von Inhalten darstellt.","en-US":"Entry-level, single-output digital media player in a compact design that is an affordable solution for stable, reliable content delivery","fr":"Entrée de gamme, lecteur multimedia à sortie unique offrant un design compact à un prix abordable pour un rendu stable et garanti","in":"Entry-level, single-output digital media player in a\\ncompact design that is an affordable solution for stable, reliable content delivery.","ja":"エントリーレベルでコンパクトなデザインの、シングル出力デジタルメディアプレーヤー。安定した信頼性の高いコンテンツ配信のための手頃なソリューション。","sg":"Entry-level, single-output digital media player in a\\ncompact design that is an affordable solution for stable, reliable content delivery."},"description":{"au":"__The Scala Media Player-R__ is an entry-level, single-output __digital media player__ in a compact design that is an affordable solution for stable, reliable content delivery. Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s [digital signage software](https://www.scala.com/au/products/software/), matching powerful performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any __digital signage solution__ in any environment.\\n\\n- __Supported OS:__ Linux 4.4 Kernel\\n- __Processor:__ Six-core Rockchip RK3399 - Six-core ARM 64-bit processor, up to 2.0 GHz, Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53\\n- __Graphics:__ ARM Mali-T860 MP4 Quad-core GPU\\n- __Memory:__ 2 GB Dual-channel DDR3-1600 (Standard), 4 GB Dual-channel DDR3-1600 (Plus)\\n- __Storage:__ 32 GB high-speed eMMC 5.1 (Standard), 64 GB high-speed eMMC 5.1 (Plus)\\n- __Power:__ DC 12V with screw lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 (optional)\\n- __Network:__ Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional)\\n- __Antenna:__ One 3-way Wi-Fi/Bluetooth/4G LTE\\n- __HDMI:__ One HDMI 2.0 output\\n- __Audio:__ One 3.5 mm\\n- __USB:__ One USB 3.0, one USB 2.0, one USB 3.0 Type C (Service)\\n- __Serial:__ One DB9 Male\\n- __Mount:__ VESA 75 x 75 mm\\n- __Enclosure:__ Aluminum case\\n- __Dimensions:__ 156 x 106 x 25.5 mm / 6.14 x 4.17 x 1.00 in\\n- __Weight:__ 478 g / 16.86 oz\\n- __Operating Temp:__ -0° - 50° C / 32° - 122° F\\n- __Storage Temp:__ -15° - 65° C / 5° - 149° F\\n- __Humidity:__ 10 - 90% Non-condensing","de":"Der Scala Media Player-R ist ein digitaler Mediaplayer der Einstiegsklasse mit einem Ausgang in einem kompakten Design, der eine erschwingliche Lösung für die stabile und zuverlässige Bereitstellung von Inhalten darstellt. Der vom Scala-Entwicklungsteam entworfene und entwickelte Mediaplayer arbeitet nahtlos mit der Digital-Signage-Software von Scala zusammen und verbindet leistungsstarke Leistung mit schlüsselfertiger Einfachheit. \\n\\nEine optimierte Architektur gewährleistet eine hohe Qualität der Leistung über die gesamte Lebensdauer. Die Systemhärtung minimiert Schwachstellen und bietet robuste Systemsicherheit. \\nDas lüfterlose Design des Mediaplayers schützt ihn vor Staub und Schmutz, ideal für jede Digital-Signage-Lösung in jeder Umgebung. \\n\\n- __Unterstützte Betriebssysteme:__ Linux 4.4 Kernel \\n- __Prozessor:__ Six-Core Rockchip RK3399 - Six-Core ARM 64-Bit-Prozessor, bis zu 2,0 GHz, Dual-Core ARM Cortex-A72 und Quad-Core ARM Cortex-A53 \\n- __Grafik:__ ARM Mali-T860 MP4 Quad-Core-GPU  \\n- __Arbeitsspeicher:__ 2 GB Dual-Channel DDR3-1600 (Standard), 4 GB Dual-Channel DDR3-1600 (Plus) \\n- __Speicher:__ 32 GB high-speed eMMC 5.1 (Standard), 64 GB high-speed eMMC 5.1 (Plus) \\n- __Stromversorgung:__ Gleichstrom 12V mit Schraubverschluss, Power over Ethernet IEEE 802.3at (25,5W) auf Eth0 (optional) \\n- __Netzwerk:__ Gigabit Ethernet RJ45, 2,4/5 GHz Dual-Band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional) \\n- __Antenne:__ Eine 3-Wege-Wi-Fi/Bluetooth/4G LTE \\n- __HDMI:__ Ein HDMI 2.0-Ausgang \\n- __Audio:__ Ein 3,5 mm \\n- __USB:__ Ein USB 3.0, ein USB 2.0, ein USB 3.0 Typ C (Service) \\n- __Seriell:__ Ein DB9-Stecker\\n- __Befestigung:__ VESA 75 x 75 mm \\n- __Gehäuse:__ Aluminium-Gehäuse\\n- __Abmessungen:__ 156 x 106 x 25,5 mm / 6,14 x 4,17 x 1,00 in  \\n- __Gewicht:__ 478 g / 16,86 oz\\n- __Betriebstemperatur:__ -0° - 50° C / 32° - 122° F\\n- __Lagertemperatur:__ -15° - 65° C / 5° - 149° F \\n- __Luftfeuchtigkeit:__ 10 - 90% nicht kondensierend ","en-US":"The Scala Media Player-R is an entry-level, single-output digital media player in a compact design that is an affordable solution for stable, reliable content delivery. Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s digital signage software, matching powerful performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any digital signage solution in any environment.\\n\\n- __Supported OS:__ Linux 4.4 Kernel\\n- __Processor:__ Six-core Rockchip RK3399 - Six-core ARM 64-bit processor, up to 2.0 GHz, Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53\\n- __Graphics:__ ARM Mali-T860 MP4 Quad-core GPU\\n- __Memory:__ 2 GB Dual-channel DDR3-1600 (Standard), 4 GB Dual-channel DDR3-1600 (Plus)\\n- __Storage:__ 32 GB high-speed eMMC 5.1 (Standard), 64 GB high-speed eMMC 5.1 (Plus)\\n- __Power:__ DC 12V with screw lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 (optional)\\n- __Network:__ Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional)\\n- __Antenna:__ One 3-way Wi-Fi/Bluetooth/4G LTE\\n- __HDMI:__ One HDMI 2.0 output\\n- __Audio:__ One 3.5 mm\\n- __USB:__ One USB 3.0, one USB 2.0, one USB 3.0 Type C (Service)\\n- __Serial:__ One DB9 Male\\n- __Mount:__ VESA 75 x 75 mm\\n- __Enclosure:__ Aluminum case\\n- __Dimensions:__ 156 x 106 x 25.5 mm / 6.14 x 4.17 x 1.00 in\\n- __Weight:__ 478 g / 16.86 oz\\n- __Operating Temp:__ -0° - 50° C / 32° - 122° F\\n- __Storage Temp:__ -15° - 65° C / 5° - 149° F\\n- __Humidity:__ 10 - 90% Non-condensing","in":"__The Scala Media Player-R__ is an entry-level, single-output __digital media player__ in a compact design that is an affordable solution for stable, reliable content delivery. Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s [digital signage software](https://www.scala.com/in/products/software/), matching powerful performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. The media player’s fanless design keeps it protected from dust and debris, ideal for any __digital signage solution__ in any environment.\\n\\n- __Supported OS:__ Linux 4.4 Kernel\\n- __Processor:__ Six-core Rockchip RK3399 - Six-core ARM 64-bit processor, up to 2.0 GHz, Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53\\n- __Graphics:__ ARM Mali-T860 MP4 Quad-core GPU\\n- __Memory:__ 2 GB Dual-channel DDR3-1600 (Standard), 4 GB Dual-channel DDR3-1600 (Plus)\\n- __Storage:__ 32 GB high-speed eMMC 5.1 (Standard), 64 GB high-speed eMMC 5.1 (Plus)\\n- __Power:__ DC 12V with screw lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 (optional)\\n- __Network:__ Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional)\\n- __Antenna:__ One 3-way Wi-Fi/Bluetooth/4G LTE\\n- __HDMI:__ One HDMI 2.0 output\\n- __Audio:__ One 3.5 mm\\n- __USB:__ One USB 3.0, one USB 2.0, one USB 3.0 Type C (Service)\\n- __Serial:__ One DB9 Male\\n- __Mount:__ VESA 75 x 75 mm\\n- __Enclosure:__ Aluminum case\\n- __Dimensions:__ 156 x 106 x 25.5 mm / 6.14 x 4.17 x 1.00 in\\n- __Weight:__ 478 g / 16.86 oz\\n- __Operating Temp:__ -0° - 50° C / 32° - 122° F\\n- __Storage Temp:__ -15° - 65° C / 5° - 149° F\\n- __Humidity:__ 10 - 90% Non-condensing","ja":"ScalaメディアプレイヤーRは、コンパクトなデザインのエントリーレベルの単一出力デジタルメディアプレイヤーです。安定した信頼性の高いコンテンツ配信のための手頃なソリューションです。 メディアプレイヤーは、Scalaのエンジニアリングチームによって設計および開発されているため、Scalaのデジタルサイネージソフトウェアとシームレスに連携し、強力なパフォーマンスと迅速に使用可能なシンプルさを両立しています。\\n\\n使用期間全体にわたって高品質のパフォーマンスを保証するために、最適化されています。システムの強化により、脆弱性が最小限に抑えられ、堅牢なシステムセキュリティが担保されます。 メディアプレイヤーのファンレス設計により、ほこりや破片の侵入を最小化し、あらゆる環境の様々なデジタルサイネージソリューションに対応いたします。\\n\\n- __Supported OS:__ Linux 4.4 Kernel\\n- __Processor:__ Six-core Rockchip RK3399 - Six-core ARM 64-bit processor, up to 2.0 GHz, Dual-core ARM Cortex-A72 and Quad-core ARM Cortex-A53\\n- __Graphics:__ ARM Mali-T860 MP4 Quad-core GPU\\n- __Memory:__ 2 GB Dual-channel DDR3-1600 (Standard), 4 GB Dual-channel DDR3-1600 (Plus)\\n- __Storage:__ 32 GB high-speed eMMC 5.1 (Standard), 64 GB high-speed eMMC 5.1 (Plus)\\n- __Power:__ DC 12V with screw lock, Power over Ethernet IEEE 802.3at (25.5W) on Eth0 (optional)\\n- __Network:__ Gigabit Ethernet RJ45, 2.4/5 GHz Dual-band WiFi (IEEE 802.11a/b/g/n/ac), Bluetooth 4.0, 4G LTE (optional)\\n- __Antenna:__ One 3-way Wi-Fi/Bluetooth/4G LTE\\n- __HDMI:__ One HDMI 2.0 output\\n- __Audio:__ One 3.5 mm\\n- __USB:__ One USB 3.0, one USB 2.0, one USB 3.0 Type C (Service)\\n- __Serial:__ One DB9 Male\\n- __Mount:__ VESA 75 x 75 mm\\n- __Enclosure:__ Aluminum case\\n- __Dimensions:__ 156 x 106 x 25.5 mm / 6.14 x 4.17 x 1.00 in\\n- __Weight:__ 478 g / 16.86 oz\\n- __Operating Temp:__ -0° - 50° C / 32° - 122° F\\n- __Storage Temp:__ -15° - 65° C / 5° - 149° F\\n- __Humidity:__ 10 - 90% Non-condensing","sg":"__The Scala Media Player-R__ is an entry-level, single-output __digital media player__ in a compact design that is an affordable solution for stable, reliable content delivery. Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s [digital signage software](https://www.scala.com/sg/products/software/), matching powerful performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire\\nlifetime. System hardening minimizes vulnerabilities and delivers robust system\\nsecurity. 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Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s __digital signage software__, matching powerful, stable performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire lifetime. System hardening minimizes vulnerabilities and delivers robust system security. 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Entworfen und entwickelt von Scalas Ingenieursteam, arbeitet der Media Player nahtlos mit Scalas Digital-Signage-Software zusammen und verbindet leistungsstarke, stabile Performance mit schlüsselfertiger Einfachheit. \\n\\nEine optimierte Architektur gewährleistet eine hohe Qualität der Leistung über die gesamte Lebensdauer. Die Systemhärtung minimiert Schwachstellen und bietet robuste Systemsicherheit. Das lüfterlose Design des Mediaplayers schützt ihn vor Staub und Schmutz, ideal für jede Digital-Signage-Lösung in jeder Umgebung.\\n\\n- __Unterstützte Betriebssysteme:__ Windows 10 IoT Enterprise LTSC \\n- __Prozessor:__ AMD Ryzen V1202B Dual-Core 2,3 GHz/3,2 GHz \\n- __Graphik:__ Integrierte AMD Radeon Vega 3\\n- __Arbeitsspeicher:__ 8 GB DDR4 SO-DIMM RAM (Zweikanal)\\n- __Speicher:__ 128 GB M.2 SATA SSD\\n- __Stromversorgung:__ DC 12 V mit Schraubverschluss\\n- __Netzwerk:__ Dual-Gigabit-Ethernet-Anschluss, drahtloses IEEE 802.11 a/b/g/n/ac Wi-Fi, Bluetooth 4.2\\n- __Antenne:__ Zwei 2,4 GHz / 5 GHz Dual-Band-Antennen\\n- __HDMI:__ Vier HDMI 2.0-Anschlüsse mit Schraubverschluss\\n- __Audio:__ Ein 3,5 mm\\n- __USB:__ Zwei USB 3.1 Typ A-Anschlüsse, ein USB 3.0 Typ A-Anschluss\\n- __Seriell:__ Ein DB9-Stecker\\n- __Gehäuse:__ Eloxiertes Aluminiumgehäuse, lüfterlos\\n- __Abmessungen:__ 300 x 186 x 32 mm / 11,8 x 7,3 x 1,3 in\\n- __Gewicht:__ 2145 g / 4,7 lb\\n- __Betriebstemperatur:__ -10° - 45° C / 14° - 113° F\\n- __Lagertemperatur:__ -55° - 75° C / -67° - 167° F\\n- __Luftfeuchtigkeit:__ 5 - 95% nicht kondensierend","en-US":"The Scala Media Player-Q is a quad HD output digital media player that delivers enterprise performance and seamless playback of HD content. 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Designed and developed by Scala’s engineering team, the media player works seamlessly with Scala’s __digital signage software__, matching powerful, stable performance with turnkey simplicity.\\n\\nAn optimized architecture ensures high quality performance throughout its entire lifetime. System hardening minimizes vulnerabilities and delivers robust system security. The media player’s fanless design keeps it protected from dust and debris, ideal for any [digital signage soution](https://www.scala.com/sg/casestudies/posnania-shopping-centre-opens-with-a-revolutionary-digital-signage-system/) in any environment.\\n\\n- __Supported OS:__ Windows 10 IoT Enterprise LTSC (Linux support coming Q4 2020)\\n- __Processor:__ AMD V1202B Dual-core 2.3 GHz/3.2 GHz\\n- __Graphics:__ Integrated AMD Radeon Vega 3\\n- __Memory:__ 8 GB DDR4 SO-DIMM RAM (dual-channel)\\n- __Storage:__ 128 GB M.2 SATA SSD\\n- __Power:__ DC 12 V with screw lock\\n- __Network:__ Dual Gigabit Ethernet port, wireless IEEE 802.11 a/b/g/n/ac Wi-Fi,Bluetooth 4.2\\n- __Antenna:__ Two 2.4 GHz / 5 GHz dual-band antenna\\n- __HDMI:__ Four HDMI 2.0 ports with screw lock\\n- __Audio:__ One 3.5 mm\\n- __USB:__ Two USB 3.1 Type A ports, One USB 3.0 Type A port\\n- __Serial:__ One DB9 Male\\n- __Enclosure:__ Anodized aluminum case, fanless\\n- __Dimensions:__ 300 x 186 x 32 mm / 11.8 x 7.3 x 1.3 in\\n- __Weight:__ 2145 g / 4.7 lb\\n- __Operating Temp:__ -10° - 45° C / 14° - 113° F\\n- __Storage Temp:__ -55° - 75° C / -67° - 167° F\\n- __Humidity:__ 5 - 95% Non-condensing"},"files":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2d5ulnQwqSlXe50eFxalLy"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1tMrccJwRtUZByKVxbThWY"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4b5DNEC8nBbsIcOzg1LnwM"}},{"sys":{"type":"Link","linkType":"Entry","id":"6QX6BYlcqmTdsvtiaB201j"}}]},"headerImage":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"1zAp0B78XQc7dt99XodEe5"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"WolGjipaqresLwl00EgCQ","type":"Entry","createdAt":"2020-10-30T12:25:35.979Z","updatedAt":"2022-03-15T09:25:29.548Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":20,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"QEqrFmwgYfh4kBiHeM6pK"}}},"type":{"en-US":"software"},"title":{"de":"Scala Designer Cloud","en-US":"Scala Designer Cloud","fr":"Scala Designer Cloud"},"slug":{"de":"scala-designer-cloud","en-US":"scala-designer-cloud","fr":"scala-designer-cloud","ja":"scala-designer-cloud"},"description":{"au":"Scala Designer Cloud is an easy-to-use, intuitive, web-based composition and design tool that enables users to create beautiful, compelling and engaging [digital signage](https://www.scala.com/au/casestudies/v-and-a-stylish-digital-ticketing/). Designer Cloud is native to Scala Enterprise 12, allowing users to publish projects to Saas-based [Content Manager](https://www.scala.com/au/products/software/scala-content-manager) with ease for scheduling and playback on Linux and Windows Scala Media Players.\\n\\nScala Designer Cloud is directed towards novice to intermediate content creators who prefer a web-based tool that is easy to use, convenient and reliable with workflows to seamlessly share, preview and deploy their projects.","de":"Scala Designer Cloud ist ein einfach zu bedienendes, intuitives, webbasiertes Kompositions- und Design-Tool, mit dem Benutzer schöne, überzeugende und ansprechende digitale Beschilderungen erstellen können. Designer Cloud ist nativ in Scala Enterprise 12 integriert und ermöglicht es den Anwendern, Projekte leicht auf dem Saas-basierten Content Manager zu veröffentlichen, um sie auf Linux- und Windows-Scala Media-Playern abzuspielen und zu planen. \\n\\nScala Designer Cloud richtet sich an Anfänger und fortgeschrittene Schöpfer von Inhalten, die ein webbasiertes Tool bevorzugen, das einfach zu bedienen, bequem und zuverlässig ist und Workflows zum nahtlosen Austausch, zur Vorschau und zum Einsatz ihrer Projekte bietet.","en-US":"Scala Designer Cloud is an easy-to-use, intuitive, web-based composition and design tool that enables users to create beautiful, compelling and engaging digital signage. Designer Cloud is native to Scala Enterprise 12, allowing users to publish projects to Saas-based Content Manager with ease for scheduling and playback on Linux and Windows Scala Media Players.\\n\\nScala Designer Cloud is directed towards novice to intermediate content creators who prefer a web-based tool that is easy to use, convenient and reliable with workflows to seamlessly share, preview and deploy their projects.","fr":"Scala Designer Cloud est un outil Web intuitif de composition, de création et de conception, facile à utiliser qui permet aux utilisateurs de créer un affichage et un message digital personnalisé, convaincant et attrayant. Designer Cloud, intégré à Scala SaaS Enterprise 12, permet aux utilisateurs de programmer et publier leurs projets et contenus sur les Players Scala Media Linux et Windows.\\n\\nScala Designer Cloud s\'adresse aux créateurs de contenu débutants ou intermédiaires qui préfèrent un outil basé sur le web, facile à utiliser, pratique et fiable facilitant le partage du travail en accord avec les flux de données programmés, et ainsi prévisualiser et déployer leurs projets en toute transparence.","in":"Scala Designer Cloud is an easy-to-use, intuitive, web-based composition and design tool that enables users to create beautiful, compelling and engaging [digital signage](https://www.scala.com/in/casestudies/v-and-a-stylish-digital-ticketing/). Designer Cloud is native to Scala Enterprise 12, allowing users to publish projects to Saas-based [Content Manager](https://www.scala.com/in/products/software/scala-content-manager) with ease for scheduling and playback on Linux and Windows Scala Media Players.\\n\\nScala Designer Cloud is directed towards novice to intermediate content creators who prefer a web-based tool that is easy to use, convenient and reliable with workflows to seamlessly share, preview and deploy their projects.","ja":"Scala Designer Cloudは、洗練されたデジタルサイネージの実現のため、使いやすく直感的なWebベースの構成・デザインツールです。Designer CloudはScala Enterprise 12に対応しています。LinuxおよびWindows Scala Media Playerでスケジューリングと再生を簡単に行い、SaaSベースのContent Managerにプロジェクトを公開することができます。\\n\\nScala Designer Cloudは、プロジェクトをシームレスに共有し、プレビューと配置のためのワークフローを備えています。初心者のための簡単なWebベースのツールをはじめ、中級のコンテンツクリエーターの幅広いニーズにお応えする信頼性の高い環境を提供しています。","sg":"Scala Designer Cloud is an easy-to-use, intuitive, web-based composition and design tool that enables users to create beautiful, compelling and engaging [digital signage](https://www.scala.com/in/casestudies/v-and-a-stylish-digital-ticketing/). Designer Cloud is native to Scala Enterprise 12, allowing users to publish projects to Saas-based [Content Manager](https://www.scala.com/in/products/software/scala-content-manager) with ease for scheduling and playback on Linux and Windows Scala Media Players.\\n\\nScala Designer Cloud is directed towards novice to intermediate content creators who prefer a web-based tool that is easy to use, convenient and reliable with workflows to seamlessly share, preview and deploy their projects."},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1IJfrtaqwib4XYXdnDSpW8"}},{"sys":{"type":"Link","linkType":"Entry","id":"1z0npFTBU3XOO9LSkg9ISJ"}},{"sys":{"type":"Link","linkType":"Entry","id":"57xRtBQ5CRfoMyXQeRw1u1"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3h7S3gbf3gGZzXK2hrcDG0"}}},"video":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2tHOL19kKe78nJMrkcHwwZ"}}},"indexPageTitle":{"en-US":"Scala Designer Cloud"},"indexPageShortTitle":{"en-US":"Scala Designer Cloud"},"indexPageDescription":{"de":"Die webbasierte Software Scala Designer Cloud wurde entwickelt, um Anfängern und fortgeschrittenen Vermarktern zu helfen, ausgefeilte, professionelle digitale Beschilderungen von Grund auf oder mit Hilfe einer Vorlage zu erstellen. Erstellen Sie schöne, markenkonforme und ansprechende digitale Anzeigen mit Drag-and-Drop-Funktionalität von jedem Browser aus, überall. Scala Designer Cloud ist nativ in Scala Enterprise 12 integriert, was bedeutet, dass es nahtlos mit Content Manager zusammenarbeitet, um Projekte einfach und sicher zu implementieren.","en-US":"Scala Designer Cloud web-based software was created to help novice and intermediate marketers produce polished, professional digital signage from scratch or using a template. Create beautiful, brand compliant, engaging digital signage with drag and drop functionality from any browser, anywhere.  Scala Designer Cloud is native to Scala Enterprise 12, which means it works seamlessly with Content Manager to deploy projects with ease and confidence.","fr":"Scala Designer Cloud a été créé pour aider les marketers novices et intermédiaires à produire une signalisation digitale professionnelle et raffinée à partir de zéro ou à l\'aide de modèles. Créez un affichage digital attrayant, conforme à la marque grâce à la fonctionnalité \\"glisser-déposer\\" à partir de n\'importe quel navigateur. Scala Designer Cloud est natif (Scala Enterprise 12) et interagit de manière transparente avec Content Manager pour déployer vos projets avec facilité et confiance.","ja":"Scala Designer Cloudは、初心者から中級ユーザーまで幅広いニーズにお応えするWebベースのソフトウェアです。テンプレートを使用することで簡単に作成することができます。また洗練されたプロフェッショナルなデジタルサイネージをオリジナルで作成することもできます。どこからでも、どのブラウザからでもドラッグアンドドロップ機能を使用して、ブランドイメージに準拠した魅力的で洗練されたデジタルサイネージを作成できます。Scala Designer CloudはScala Enterprise 12の純正アプリケーションです。つまり、Content Managerとシームレスに連携して、プロジェクトを簡単かつ確実に構築できます。"},"indexPageShortDescription":{"de":"Ein webbasiertes Tool, das für Anfänger und fortgeschrittene Benutzer entwickelt wurde, um schöne, markenkonforme und ansprechende digitale Beschilderungen von Grund auf oder mit Hilfe einer bereitgestellten Vorlage zu erstellen.","en-US":"A web-based tool created for novice and intermediate users to produce beautiful, brand compliant and engaging digital signage from scratch or by using a provided template.","fr":"L\'outil basé sur le Web créé pour les utilisateurs novices et intermédiaires afin de produire une signalisation digitale attrayante et conforme à la marque, à partir de zéro ou à l\'aide d\'un modèle.","ja":"初心者から中級ユーザーまで幅広いニーズに対応するWebベースのツールで、提供されるテンプレートを使用して作成できます。またブランドに最適な魅力的で洗練されたデジタルサイネージをオリジナルで作成することも可能です。"},"indexPageIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"7Afqql189UuMwYeu0BZ32a"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3oOVPEf5QYfBc287t9KEaM","type":"Entry","createdAt":"2019-04-25T10:11:07.454Z","updatedAt":"2022-03-15T09:24:32.921Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":52,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7zTt1Q9taYtayhvfrPJhGC"}}},"type":{"en-US":"software"},"title":{"au":"Scala Designer  ","de":"Scala Designer","en-US":"Scala Designer","fr":"Scala Designer","in":"Scala Designer ","sg":"Scala Designer "},"slug":{"au":"scala-designer","de":"scala-designer","en-US":"scala-designer","fr":"scala-designer","in":"scala-designer","ja":"scala-designer","sg":"scala-designer"},"description":{"au":"__Scala Designer digital signage software__ was created to help marketers produce polished, professional [digital signage](https://www.scala.com/au/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) content at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound and animation for the ultimate engaging content. __Scala Designer__ also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality, because the file is rendered live and leaves the original data unaltered.","de":"Die Digital Signage-Software Scala Designer wurde entwickelt, um Marketingprofis zu helfen, ausgefeilte, professionelle Digital-Signage-Inhalte auf allen Ebenen zu produzieren. Die intuitive Benutzeroberfläche macht es einfach, Elemente wie Text, Bilder, Grafiken, Video, Sound und Animationen für den ultimativen ansprechenden Inhalt zu kombinieren. Scala Designer erledigt auch die Konvertierung von Dateien oder das erneute Rendern, wobei mehrere Medienformate für Bilder, Video, Audio, Streaming und HTML einfach zusammengefasst werden können. Dieser Aspekt der Software gibt den Marketingprofis mehr Kontrolle über die endgültige Wiedergabequalität, da die Datei live gerendert wird und die Originaldaten unverändert bleiben.","en-US":"Scala Designer digital signage software was created to help marketers produce polished, professional digital signage content at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound and animation for the ultimate engaging content. Scala Designer also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality, because the file is rendered live and leaves the original data unaltered.","fr":"Scala Designer est spécialement conçu pour créer des contenus d\'affichage numérique cohérents avec la marque, interactifs et optimisés pour l\'affichage digital. Tirez parti de nos modèles faciles à utiliser comme point de départ ou créez un contenu personnalisé pour vos campagnes et vos messages. Scala Designer prend en charge et inclut une large gamme de formats de médias pour les images, les graphiques, la vidéo et le son. Ajoutez des flux RSS, des médias sociaux ou d\'autres contenus tiers, tout en utilisant des centaines d\'effets et de transitions intégrés ainsi que notre bibliothèque de clipart et d\'images, de modèles, d\'arrière-plans et de vidéos, le tout avec «Scala Designer».\\n\\nLes logiciels d\'affichage digitaux de Scala permettent aux équipes de marketing et de développement de créer un affichage numérique entièrement personnalisé basé sur l\'identité de la marque de l\'entreprise. La diffusion de visuels dynamiques à vos invités contribue à stimuler l\'engagement de vos clients, à augmenter les taux de conversion et à accroître la notoriété de la marque.\\n\\nLe cerveau humain étant capable de traiter 60 000 fois plus rapidement les données visuelles qu’un texte basique, la conception d\'une signalisation digitale personnalisée peut améliorer la réputation de la marque et attirer l\'attention. Des images convaincantes peuvent donner vie à votre marque et influencer les publics les plus évasifs. «Une image vaut mille mots»!\\n\\nLes systèmes de signalisation digitale «Scala Designer» ont été créés pour aider les spécialistes du marketing débutants comme experts, à produire une signalisation numérique professionnelle adaptée correspondant à leurs objectifs de diffusion de la marque. L\'interface intuitive permet de combiner facilement des éléments tels que du texte, des images, des graphiques, de la vidéo, du son et de l\'animation pour obtenir le contenu le plus attrayant possible.\\n\\n«Scala Designer» gère également la conversion de fichiers de toute provenance, en agrégeant plusieurs formats de médias pour les images, la vidéo, l\'audio, le streaming et le code HTML. Cet aspect de nos solutions logicielles donne aux spécialistes du marketing un contrôle accru de la qualité finale de lecture et de visualisation, grâce à la conservation de l’intégrité des données originales.\\n\\nLes fonctionnalités avancées des logiciels de signalisation numérique «Scala Designer» comprennent le support linguistique, la personnalisation de la conception et les capacités d\'exploration. Avec une interface aussi conviviale, la personnalisation de la conception (design) est aisée, qu’il s’agisse d’insérer des transitions fluides, d’adapter le contenu aux styles portrait ou paysage ou d’ajouter des boutons interactifs. Le texte piloté par les données a également la capacité de se déplacer à une vitesse contrôlable.","in":"__Scala Designer digital signage software__ was created to help marketers produce polished, professional [digital signage](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) content at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound and animation for the ultimate engaging content. __Scala Designer__ also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality, because the file is rendered live and leaves the original data unaltered.","sg":"__Scala Designer digital signage software__ was created to help marketers produce polished, professional [digital signage](https://www.scala.com/in/casestudies/futuramedia-and-scala-drive-french-pharmacy-sales-with-digital-signage/) content at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound and animation for the ultimate engaging content. __Scala Designer__ also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality, because the file is rendered live and leaves the original data unaltered."},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3GexSZE2Yhj1XB3lPRtKe4"}},{"sys":{"type":"Link","linkType":"Entry","id":"25IwJde05x4oi82xmW3Hvm"}},{"sys":{"type":"Link","linkType":"Entry","id":"6H6EBoFEHgc4k4EnvGDxHw"}}]},"files":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"rrmufF47Acvn9c5SK7sX4"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2s8FoegFTvYn4AVxm2Zrmm"}}},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2T3SqHay7rTDLxztOwt3SJ"}}]},"indexPageTitle":{"en-US":"Scala Designer"},"indexPageShortTitle":{"en-US":"Scala Designer"},"indexPageDescription":{"de":"Scala Designer ist speziell für die Erstellung von Digital-Signage-Inhalten konzipiert, die markenkonsistent, interaktiv und für die digitale Anzeige optimiert sind. Nutzen Sie unsere existierenden, einfach zu verwendenden Vorlagen als Ausgangspunkt, oder erstellen Sie individuelle Inhalte, die zu Ihrer Kampagne und Markenbotschaft passen. Scala Designer unterstützt und beinhaltet eine breite Palette von Medienformaten für Bilder, Grafiken, Video, Flash und Sound. Fügen Sie RSS-Feeds, soziale Medien oder andere Inhalte von Drittanbietern hinzu, und nutzen Sie dabei Hunderte von eingebauten Effekten und Übergängen sowie unsere Bibliothek mit Clip-Art, Archivbildern, Vorlagen, Hintergründen und Archivvideos - alles mit Scala Designer.","en-US":"Scala Designer is specifically designed for creating digital signage content that is brand-consistent, interactive and optimized for digital display. Leverage our existing and easy-to-use templates as a starting point or create custom content to fit your campaign and brand message. Scala Designer supports and includes a wide  range of media formats for images, graphics, video, flash and sound. Add RSS feeds, social media or other third party content while using hundreds of built in effects and transitions and our library of clip art, stock images, templates, backgrounds, and stock video all with Scala Designer.","fr":"Scala Designer est spécifiquement conçu pour créer du contenu cohérent avec la marque, interactif et optimisé pour l\'affichage digital. Tirez parti de nos modèles existants et faciles à utiliser comme point de départ ou créez un contenu personnalisé adapté à votre campagne et au message de votre marque. Scala Designer prend en charge et inclut une large gamme de formats multimédias (images, graphiques, vidéo, flash, son). Ajoutez des flux RSS, des contenus pour réseaux sociaux ou d\'autres contenus tiers tout en utilisant des centaines d\'effets et de transitions intégrés, notre bibliothèque d\'images clipart, d\'images d\'archives, de modèles, d\'arrière-plans et de vidéos d\'archives.","ja":"Scala Designerは、デジタルサイネージコンテンツを作成するために専用に設計されています。インタラクティブで統一感のあるブランドを訴求する画面表示のために最適化されています。予め提供されている使いやすいテンプレートを活用するか、キャンペーンやブランドメッセージに合わせてカスタムコンテンツを作成することができます。Scala Designerは、画像、グラフィックス、ビデオ、フラッシュおよびサウンドの幅広いメディア形式をサポートしています。様々なエフェクト、トランジション、クリップアート、ストックイメージ、テンプレート、背景、ストックビデオのライブラリが提供されています。またRSSフィード、ソーシャルメディアまたはその他のサードパーティコンテンツも追加可能です。"},"indexPageShortDescription":{"de":"Das funktionsreiche Tool zur Erstellung von Inhalten wurde speziell für den Digital-Signage-Markt entwickelt und kann eine Vielzahl von Medienformaten von 4K-Videos bis hin zu Social Media Feeds unterstützen.","en-US":"The feature-rich content creation tool was specifically engineered for the digital signage market and can support a wide range of media formats from 4K videos to social media feeds.","fr":"L\'outil de création de contenu riche en fonctionnalités, conçu pour l\'affichage digital, prenant en charge un large éventail de formats multimédias, des vidéos 4K aux flux de médias sociaux.","ja":"様々な機能のコンテンツ作成ツールは、デジタルサイネージ市場に最適な設計がされているため、4Kビデオからソーシャルメディアフィードまで、幅広いメディアフォーマットをサポートします。"},"indexPageIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"5tSLmrKk0gGsnw41epKIG3"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2l9Vccva0YPGNtsQ5R9bQj","type":"Entry","createdAt":"2019-04-30T03:53:55.617Z","updatedAt":"2022-03-15T09:21:49.217Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":26,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"8W1IztzGszLjWedYYnvoW"}}},"type":{"en-US":"software"},"title":{"au":"Scala Player ","de":"Scala Player","en-US":"Scala Player","in":"Scala Player ","sg":"Scala Player "},"slug":{"au":"scala-player","de":"scala-player","en-US":"scala-player","in":"scala-player","ja":"scala-player","sg":"scala-player"},"description":{"de":"Die Software Scala Player liefert eine stabile und zuverlässige Wiedergabe rund um die Uhr, selbst wenn Ihre Netzwerkverbindung ausfällt. Durch das direkte Senden von Inhalten an Media-Player mit Hilfe der Store-and-Forward-Technologie müssen Sie sich keine Gedanken über leere Bildschirme machen. Als Teil von Scala Enterprise führt Scala Player ein Ereignisprotokoll zur vereinfachten Anzeigenabrechnung und Fehlerverfolgung und kann ohne Unterbrechung im Livebetrieb aktualisiert werden. \\n\\nDieser Aspekt des Content Managers ist sowohl mit Linux als auch mit Windows kompatibel. Der Scala Player liefert auch flüssige Sub-Pixel-Bewegungen und lädt die Dateien nicht als Ganzes herunter. Die Software speichert nur die Änderungen, die vorgenommen wurden, mildert die Abgehacktheit und eliminiert unnötige Inhalte. Diese nahtlose Schnittstelle kann auch interaktive Videos auf einem Touchscreen-Monitor wiedergeben, um die Bedienung zu erleichtern.","en-US":"Scala Player software delivers stable and reliable 24/7 playback even if your network connection goes down. By sending content directly to media players using store-and-forward technology means never having to worry about blank screens. As part of the Scala Enterprise, Scala Player keeps a log of events for simplified ad billing and error tracking and has the ability to update on-air without interruption.\\n\\nThis aspect of the content manager is compatible with both Linux and Windows. Scala Player also delivers smooth sub-pixel movement and does not download the files as a whole. Saving only the changes that were made, the software mitigates choppiness and eliminates unnecessary content. This seamless interface can also play back interactive videos on a touchscreen monitor for ease-of-use. ","fr":"Les solutions «Scala Player» offrent une lecture stable et fiable 24 heures sur 24, 7 jours sur 7, même si votre connexion réseau est dégradée. En envoyant du contenu directement aux lecteurs médias, grâce à la technologie de stockage et de retransmission, nous nous engageons à ce que nos clients ne se soucient pas des écrans blancs / vierges ou … vides de contenus. Dans le cadre du système de gestion de l\'affichage digital, «Scala Player» tient également un journal des événements (log), simplifiant la facturation des publicités et le suivi des erreurs.  Il assure la possibilité de faire des mises à jour en direct et sans interruption.\\n\\nCet aspect du gestionnaire de contenu est compatible avec Linux et Windows. «Scala Player» permet également une distribution fluide des données et ne télécharge pas les fichiers dans leur intégralité. En n\'enregistrant que les modifications apportées, le logiciel atténue les difficultés liées à la bande passante et élimine les contenus inutiles. Cette interface transparente peut également lire des vidéos interactives sur un écran tactile pour une plus grande facilité d\'utilisation.","ja":"Scala Playerは、ネットワークが切断された場合でも、安定した信頼性の高い再生を提供します（24時間/日、7日/週）。 ストアアンドフォワードテクノロジーを使用してコンテンツをメディアプレーヤーに直接送信するため、ブランクスクリーンについての配慮が必要ありません。Scala Enterpriseの一部として、Scala Playerはイベントのログを保持して、広告の請求とエラートラッキングを簡素化し、中断することなくオンエアで更新する機能を備えています。\\n\\nContent Managerは、LinuxとWindowsの互換性があります。Scala Playerはまた、スムーズなサブピクセルの動作を担保することで、ファイル全体をダウンロードしません。変更部分のみを保存することで、ソフトウェアは途切れを軽減し、コンテンツを最小化します。このシームレスなインターフェースは、使いやすいタッチスクリーンモニターでインタラクティブビデオを再生することもできます。"},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"43j2ICXF4UyJkefKvkLBVu"}},{"sys":{"type":"Link","linkType":"Entry","id":"5XiekBrLkgtsfSwtCPkVrs"}},{"sys":{"type":"Link","linkType":"Entry","id":"4tTel78t7AfweBHVkHZllH"}}]},"files":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3uOhKQn0pFtNdFGm66MYy0"}}]},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"7KjxZqI0i4Aww2lKS3aaWA"}}},"indexPageTitle":{"en-US":"Scala Player"},"indexPageShortTitle":{"en-US":"Scala Player"},"indexPageDescription":{"de":"Die Software Scala Player liefert eine stabile und zuverlässige 24/7-Wiedergabe, sowohl unter Linux als auch unter Windows. Der Scala Player liefert flüssige Subpixel-Bewegungen und lädt die Dateien nicht als Ganzes herunter. Die Software speichert nur die Änderungen, die vorgenommen wurden, mildert die Abgehacktheit und eliminiert unnötige Inhalte. Als Teil des Digital Signage-Managementsystems führt der Scala Player auch ein Ereignisprotokoll für eine vereinfachte Anzeigenabrechnung und Fehlerverfolgung und hat die Fähigkeit, im Livebetrieb ohne Unterbrechung zu aktualisieren. Nutzen Sie die Echtzeit-Dateneinblendung für Nachrichten, Wetter und Updates, um Ihre Inhalte aktuell zu halten.","en-US":"Scala Player software delivers stable and reliable 24/7 playback even in both Linux and Windows. Scala Player delivers smooth sub-pixel movement and does not download the files as a whole. Saving only the changes that were made, the software mitigates choppiness and eliminates unnecessary content. As part of the digital signage management system, Scala Player also keeps a log of events for simplified ad billing and error tracking and has the ability to update on-air without interruption. Utilize real-time data insertion for news, weather and updates to keep your content current.","fr":"Scala Player offre une lecture stable et fiable 24/7, sous Linux et Windows. Scala Player offre un mouvement fluide des sous-pixels et ne télécharge pas les fichiers dans leur ensemble. En enregistrant uniquement les modifications apportées, le logiciel atténue les saccades et élimine le contenu inutile. Intégré au système de gestion de l\'affichage digital, Scala Player tient un journal des événements permettant une facturation publicitaire, un suivi des erreurs simplifiés et une mise à jour en temps réel sans interruption. Utilisez l\'insertion de données en temps réel pour les actualités, la météo et les mises à jour pour maintenir votre contenu à jour.","ja":"Scala Playerは、LinuxとWindowsの両方でサポートされ、24時間/日、７日/週、再生の安定した信頼性の高い配信を実現します。Scala Playerはスムーズなサブピクセルの動作で、ファイル全体をダウンロードしません。変更された部分のみを保存することで途切れを軽減し、コンテンツの容量を最小化します。Scala Playerは、デジタルサイネージ管理システムとしての機能も持ち、広告の請求とエラートラッキングを簡素化するためのイベントログを保持することで、中断なしのオンエア中に更新する機能を備えています。 ニュース、天気などのリアルタイムのデータ挿入が可能で、コンテンツを最新の状態に保つようアップデートします。"},"indexPageShortDescription":{"de":"Die Softwarekomponente, die sich in einem Scala-Medienplayer befindet, um dynamische Inhalte, Planungsfunktionen auf Playerebene und Funktionen zur Verwaltung von Teilfunktionen bereitzustellen.","en-US":"The software component that resides within a Scala media player to power dynamic content, player-level scheduling and feature management functions.","fr":"Le composant logiciel d\'un lecteur multimédia Scala qui alimente du contenu dynamique, la planification et les fonctions de gestion des fonctionnalités.","ja":"Scala Playerは、Scala media player 内に存在するソフトウェアコンポーネントで、動的コンテンツ、プレーヤーレベルのスケジューリング、および管理機能を強化します。"},"indexPageIcon":{"en-US":{"sys":{"type":"Link","linkType":"Asset","id":"2WCgLgTVSPui2d6pJ9YbzV"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4jdN7AFXQxtBhdZbhAlGRq","type":"Entry","createdAt":"2021-01-26T10:02:56.685Z","updatedAt":"2022-02-18T13:52:59.678Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":71,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"products"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"80KjjpFDlCSAmU4cEUQWG"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1NgHU5x3hH8yJ464s7lKO0"}}},"type":{"en-US":"hardware"},"title":{"en-US":"LINQ All-In-One Intelligent Tablets","ja":"LINQ 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Template support and plan-based content distribution also come with this [digital signage](https://www.scala.com/au/casestudies/digital-signage-supports-mobilcom-debitel-transformation/) scheduling software. Navigate through Scala Content Manger’s user-friendly interface and manage all types of media effectively. You will also have access to hundreds of pre-made templates with customizable data fields.","de":"Mit dem Scala Content Management-System können Sie Ihre Inhalte verwalten und in Ihrem digitalen Netzwerk mit Dutzenden oder Tausenden von Playern von jedem Computer mit Internetanschluss aus bereitstellen. \\n\\nMit diesem Digital Signage-Management-System können Sie Zeitpläne und Wiedergabelisten erstellen, um Ihre Marketing- und Entwicklungsteams auf Kurs zu halten. Vorlagenunterstützung und planbasierte Inhaltsverteilung gehören ebenfalls zum Lieferumfang dieser Digital Signage-Planungssoftware. Navigieren Sie durch die benutzerfreundliche Oberfläche des Scala Content Managers, und verwalten Sie alle Arten von Medien effektiv. Außerdem erhalten Sie Zugriff auf Hunderte von vorgefertigten Vorlagen mit anpassbaren Datenfeldern.","en-US":"Scala Content Management allows you to manage your content and deploy it to your digital network, with dozens or thousands of players, from any Internet-connected computer.\\n\\nThis digital signage management allows you to create timetables and playlists to help keep your marketing and development teams on track. Template support and plan-based content distribution also come with this digital signage scheduling software. Navigate through Scala Content Manger’s user-friendly interface and manage all types of media effectively.","fr":"Planifiez et gérez votre contenu et déployez-le sur des centaines, voire des milliers d\'écrans de signalisation numérique, depuis n\'importe quel ordinateur connecté à Internet grâce à «Scala Content Manager». Créez des playlists dynamiques à l\'aide de scripts, de messages, de vidéos, de flash, de HTML ou d\'images statiques grâce à notre interface web conviviale. Le logiciel peut également être utilisé pour créer des sous-listes qui peuvent fonctionner indépendamment ou être regroupées sous une seule et même playlist plus importante. Organisez facilement le contenu par type de fichier, catégories et métadonnées pour une expérience utilisateur plus fluide. Profitez des options de programmation flexibles du gestionnaire de contenu, des rôles d\'utilisateur basés sur les autorisations et des fonctions de surveillance pour faciliter la gestion de votre réseau. En cas d\'urgence, vous pouvez également programmer des notifications automatiques d\'urgence qui annuleront l\'affichage lorsqu\'elles seront déclenchées.\\n\\nCe système de gestion d\'affichage numérique vous permet de créer des plannings horaires et des playlists qui aideront vos équipes marketing et développement à s’aligner sur la demande client. Ce logiciel de planification de l\'affichage numérique permet également de prendre en charge les modèles prédéfinis et de distribuer leur contenu sur la base de plans marketing. Naviguez dans l\'interface conviviale de «Scala Content Manager» et gérez efficacement tous types de médias. Vous aurez également accès à des centaines de modèles prédéfinis contenant des champs de données personnalisables.\\n\\nIl vous suffit de compléter le ou les modèle(s) avec vos propres images, de les copier, et vous créerez un contenu attrayant en très peu de temps tout en veillant à ce que les normes de conception et de message de la marque soient respectées par tous les utilisateurs. En outre, des autorisations d\'utilisateurs désignés peuvent être paramétrées, déclenchant l\'envoi d\'un courriel à des utilisateurs sélectionnés … avant toute mise à jour du contenu de l\'affichage numérique. Il fonctionne de la même manière que le contenu protégé par un mot de passe.\\n\\nLes fonctionnalités avancées des logiciels de signalisation numérique «Scala Player» comprennent des listes de lecture intelligentes, une planification, des listes d\'utilisateurs basées sur les autorisations ainsi que des «déclencheurs». On peut créer des playlists intelligentes en programmant un ensemble de règles selon lesquelles le système génère automatiquement des playlists personnalisées. Aucune intervention de l\'utilisateur n’est alors requise. Ce type de distribution intelligente de contenu sélectionnera des fichiers spécifiques en fonction des modifications apportées à l\'intérieur de ces fichiers.\\n\\nLa programmation de la maintenance vous permet de redémarrer le système, d\'envoyer ou de recevoir certains fichiers et d\'installer les mises à jour de manière passive. Afin de minimiser les perturbations du réseau ou du flux de travail, la maintenance peut être programmée à l\'avance et peut être activée à distance.\\n\\nDes rôles d\'utilisateur basés sur des permissions peuvent également être attribués afin de stimuler la productivité et d\'accroître la sécurité. Les événements «déclencheurs» se situent dans le temps et peuvent également être prédéfinis. 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Ad Recall is aided.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6NvyHFcabzUXLj1iX759hk"}},{"sys":{"type":"Link","linkType":"Entry","id":"1OcGB0cxyQV1gF6rdkAGfv"}},{"sys":{"type":"Link","linkType":"Entry","id":"5ljN7dUyqn52dADabHPWy9"}}]},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3DoQIFK4i6k1aqIYIf4A5V"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1vBvWMhAQ9tX8XQJNpK4W8","type":"Entry","createdAt":"2019-10-18T08:56:12.716Z","updatedAt":"2022-01-31T16:50:23.631Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"CS_PRN - Ready-to-Drink Coffee: Promotional Offer_Oct/2019"},"slug":{"en-US":"cs_prn-ready-to-drink-coffee-promotional-offer_oct-2019"},"localisation":{"en-US":true},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"This campaign, aimed at giving specific SKUs a sales jolt, targeted our LIFT Network audience of on-the-go shoppers."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"kwrZBvIyILNveQo2ESMzR"}}},"summary":{"en-US":"This campaign, aimed at giving specific SKUs a sales jolt, targeted our LIFT Network audience of on-the-go shoppers.\\nThe brand engaged shoppers with a Walk Up spot, while the Upsell Activation offered shoppers the option to add a single serving of the coffee at full price.\\nThis campaign ran successfully for almost 6 weeks with over 17,000 incremental units sold at the targeted c-stores."},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: Verifone Media POS Data 2016, Campaign Dates: May 16 – October 9, 2016, Targeted Network Campaign (1,070 C-stores across key regions)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2DFbgSbcrRTrKDhVeSxxkP"}},{"sys":{"type":"Link","linkType":"Entry","id":"5G1pvJ3HuBB5qLs9fTrJqT"}},{"sys":{"type":"Link","linkType":"Entry","id":"1mWOcMpRJvgnXpYGGYtoh9"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3iJjAz2LyR2iW6owj6UtXv","type":"Entry","createdAt":"2019-10-18T09:20:57.163Z","updatedAt":"2022-01-31T16:49:27.803Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"CS_PRN - Salty Snacks: LIFT Prompts Stock-Up Salty Snacks Purchase_Oct/2019"},"slug":{"en-US":"cs_prn-salty-snacks-lift-prompts-stock-up-salty-snacks-purchase_oct-2019"},"localisation":{"en-US":true},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"LIFT Prompts Stock-Up Salty Snacks Purchase"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3SAAHpzzH7pMPGbi2MQ1x7"}}},"summary":{"en-US":"### Campaign Background\\nA leading snacks manufacturer, in partnership with PRN’s LIFT Network, ran an eight-week campaign at 7-Eleven Horizon stores designed to:\\n\\n- Advertise and amplify a 2-for $5 trade offer valid on large-size bags of two chip brands\\n- Encourage large pack stock-up within a class of trade typically known for single-serve sales\\n\\n"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"### Campaign Results\\r\\n","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"- Sales of the promoted products __","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"climbed by 15%","nodeType":"text"},{"data":{},"marks":[],"value":"__ while the LIFT campaign was running, and then declined 28% after the campaign ended\\r\\n- __","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"11% of total sales","nodeType":"text"},{"data":{},"marks":[],"value":"__ of the promoted products were driven by LIFT during the campaign\\r\\n- __","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"One in six shoppers","nodeType":"text"},{"data":{},"marks":[],"value":"__, when prompted by LIFT, opted to add a second large bag of chips to their order – the type of stock-up purchase typically only found in grocery and mass channels","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2018, Campaign Dates: 11/7 – 1/1/19 (Pre Sales: WE 9.29 – 11.10, Post Sales: 1.5 – 2.2, Campaign Sales: 11.17 – 12.29). Key KPI: Weekly Sales: Average weekly units sold.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5tVqruL32O90Bd6baUrhlA"}},{"sys":{"type":"Link","linkType":"Entry","id":"68ABiBeMhpNWz7eUrMDc1n"}},{"sys":{"type":"Link","linkType":"Entry","id":"1KzKXh7xefqb4O8iUaIk1l"}},{"sys":{"type":"Link","linkType":"Entry","id":"51grCpCVWU9ekXExAE9ENX"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1TV0NpMJ6PWRtqk5bZHztC","type":"Entry","createdAt":"2019-10-18T09:10:49.989Z","updatedAt":"2022-01-31T16:28:50.398Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"CS_PRN - Snack: LIFT Drives 1 in 4 Snack Shoppers to Buy More_Oct/2019"},"slug":{"en-US":"cs_prn-snack-lift-drives-1-in-4-snack-shoppers-to-buy-more_oct-2019"},"localisation":{"en-US":true},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"LIFT Drives 1 in 4 Snack Shoppers to Buy More"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"6PwvvRjToQVVQOM3nBtHXx"}}},"summary":{"en-US":"### Campaign Background\\nA leading snack brand, in partnership with PRN’s LIFT Network, ran an eight-week campaign at 7-Eleven Horizon stores designed to:\\n\\n- Advertise and amplify a 2-for-$4 trade offer\\n- Drive incremental unit sales\\n- Build market share"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"### Campaign Results\\r\\n","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"- Almost one in four buyers of the promoted snack product opted to add a second unit to their order when presented with the 2-for offer on the LIFT screens\\r\\n- Total sales of the promoted snack product more than doubled during the campaign, and then declined sharply after the campaign ended\\r\\n- Roughly 15% of the total sales for the product were driven by LIFT during the campaign","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2018, Campaign Dates: 5/2 – 7/4/18 (Pre Sales: WE 3.17 – 5.5, Post Sales: 7.7 – 8.25, Campaign Sales: 5.12 – 6.30). Key KPI: Weekly Sales: Average weekly units sold.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4k6m8zIWaYvvevkRHfjent"}},{"sys":{"type":"Link","linkType":"Entry","id":"2HKVVnT4zrBKwBdMpJf1tk"}},{"sys":{"type":"Link","linkType":"Entry","id":"APiRf3YYJXUySOyNzXRQa"}},{"sys":{"type":"Link","linkType":"Entry","id":"6mXBmqPDKP4gqtI3FgX7BJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5y6di3qillpV4aQWjuaR2J","type":"Entry","createdAt":"2019-10-18T11:22:45.416Z","updatedAt":"2022-01-31T16:18:11.631Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"CS_PRN - Top pharmaceutical company uses Higi Network to influence pharmacy shoppers to consult their healthcare professional_Oct/2019"},"slug":{"en-US":"cs_prn-top-pharmaceutical-company-uses-higi-network-to-influence-pharmacy-shoppers-to-consult-their-healthcare-professional_oct-2019"},"localisation":{"en-US":true},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Campaign on health station screens to educate pharmacy shoppers on their personal risk for the condition and spur pharmacy shoppers to take action and speak to their pharmacist or doctor about the condition and steps they can take to prevent it"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"yBPLAy5661fndP48cU6vI"}}},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"1Vaccine and Condition Awareness Campaign Effectiveness study, The Nielsen Company, 2014\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2kf4KPWLpTAjVl2WVEFKj5"}},{"sys":{"type":"Link","linkType":"Entry","id":"3KzD3VGsfPuNbQcQ9pGjR"}},{"sys":{"type":"Link","linkType":"Entry","id":"4j8jx0CNyd5eEWwgr4NniR"}}]},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"2RABwCvM36hQQb8aohXwLO"}}}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4bBAdKoM3kggbQG0z8Jtk2","type":"Entry","createdAt":"2019-10-17T07:30:49.384Z","updatedAt":"2022-01-25T21:22:57.855Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"CS_PRN - Cookies: Driving Impulse Purchases_Oct/2019"},"slug":{"en-US":"cs_prn-cookies-driving-impulse-purchases_oct-2019"},"localisation":{"en-US":true},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"A well-known snack brand wanted to increase sales in the c-store. LIFT drove brand awareness by presenting consumers with a compelling offer at the point of purchase."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"52IndbFGlZmM6UnHDc2s6F"}}},"summary":{"en-US":"A well-known snack brand wanted to increase sales in the c-store. LIFT drove brand awareness by presenting consumers with a compelling offer at the point of purchase. The client opted to run a Walk Up spot to generate brand awareness and a Custom Discount offer to drive volume.\\nThis 3-week campaign was a success, resulting in over 17,300 incremental unit sales at the targeted c-stores."},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: Verifone Media POS Data 2016/2017, Campaign Dates: December 12, 2016 – January 1, 2017, Regional campaign (300 Sunoco locations)\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4GhqpSI9LtVbqacxwT8GCx"}},{"sys":{"type":"Link","linkType":"Entry","id":"5jRybK8kvowfIhBlUpjfFQ"}},{"sys":{"type":"Link","linkType":"Entry","id":"5ra4jLil7t0XHXsEzGlPwJ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4cgf1IB6ooP0PgWx85Enhu","type":"Entry","createdAt":"2019-10-15T09:41:26.371Z","updatedAt":"2020-01-14T14:50:32.799Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Alcoholic Beverage: Walk-Up Ad Reverses Sales Decline for Major Beer Brand"},"slug":{"en-US":"alcoholic-beverage-walk-up-ad-reverses-sales-decline-for-major-beer-brand"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Walk-Up Ad Reverses Sales Decline for Major Beer Brand"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"34eaj6AtzxxPrjCCUEKMzm"}}},"summary":{"en-US":"### __Goals__\\nDrive brand engagement and increase sales at C-stores with a compelling Walk-Up ad on PRN’s LIFT Network\\n\\n### __Campaign__\\nA month long campaign promoting a brand on the Walk-Up screen across 350 C-stores to:\\n\\n- Drive awareness and engagement of promoted brand\\n- Increase sales\\n\\n### __Results"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2016, Campaign Dates: Q1, 2016, 350 approximate locations aired the campaign.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"AbcTT1bRtAMjg572UMNRD"}},{"sys":{"type":"Link","linkType":"Entry","id":"5gOI3tOONpTBopBDzS1Uxa"}},{"sys":{"type":"Link","linkType":"Entry","id":"3BmqTEEHfqslwXZhds9CDo"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3AHwmGIfe0AHwQ3FwW7Hb5","type":"Entry","createdAt":"2019-10-17T06:55:46.602Z","updatedAt":"2020-01-14T14:08:17.992Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Chips: Driving C-Store Volume"},"slug":{"en-US":"chips-driving-c-store-volume"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"A major salty snack brand sought to drive sales volume in specific DMAs across the LIFT Network by targeting on-the-go consumers with a Walk Up spot and Custom Discount offer"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"78POlcL3AE1GCQEdKAQRAc"}}},"summary":{"en-US":"A major salty snack brand sought to drive sales volume in specific DMAs across the LIFT Network by targeting on-the-go consumers with a Walk Up spot and Custom Discount offer.\\nThe promotion offered customers a Custom Discount when they added two bags of chips to their transaction. The offer drove impulse buys at the point of purchase. This regional campaign ran for 4 weeks in key c-stores resulting in over 28,000 incremental sales units."},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: Verifone Media POS Data 2016, Campaign Dates: May 2 – May 29, 2016, Regional Network Campaign (AZ, SW, HL, MW, GL)\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1449TshuR2cQYM9gshFeN5"}},{"sys":{"type":"Link","linkType":"Entry","id":"4XMF7y92ZXE1hb1Mj91VDZ"}},{"sys":{"type":"Link","linkType":"Entry","id":"ELkhbnIUVvayqPY6LGLD5"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2xouWFxSCpFdSjnkwAIoB2","type":"Entry","createdAt":"2019-10-15T10:22:24.631Z","updatedAt":"2020-01-14T14:02:22.887Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Chewing Gum: Promoting an Established Brand"},"slug":{"en-US":"chewing-gum-promoting-an-established-brand"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"A gum/candy brand sought to boost brand awareness and increase sales by targeting LIFT Network’s audience of on the go c-store shoppers."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"36AbWBdBcvDGG4O1Jtd7TP"}}},"summary":{"en-US":"A gum/candy brand sought to boost brand awareness and increase sales by targeting LIFT Network’s audience of on the go c-store shoppers.\\nThe brand ran a Walk Up and Upsell Activation campaign, which offered shoppers the option to add a pack of gum at full price. The 5-week national campaign saw positive results, with over 5,000 incremental units sold at the c-stores."},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: Verifone Media POS Data 2016, Campaign Dates: September 12 – October 16, 2016, National Network Campaign (4,866 C-stores across a variety of retailers)\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5XnyYi8OPZGta2xQV9FE44"}},{"sys":{"type":"Link","linkType":"Entry","id":"5Uw8C91ukZUVv3IoYywFD9"}},{"sys":{"type":"Link","linkType":"Entry","id":"5iT3kXPjoJtKRVFtyyTEqd"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1CZ9mxrekQftTCJQyj8Or2","type":"Entry","createdAt":"2019-10-17T08:32:10.698Z","updatedAt":"2020-01-14T13:43:21.286Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Flavored Water Beverage: Promoting Good Taste"},"slug":{"en-US":"flavored-water-beverage-promoting-good-taste"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"This campaign aimed to increase brand sales, by highlighting an in-market trade deal."},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"eLuJWnQLoGWMBpXIAXIi1"}}},"summary":{"en-US":"This campaign aimed to increase brand sales, by highlighting an in-market trade deal. The LIFT Network reached an audience of 100% on-the-go consumers with a Walk-Up spot and Upsell Activation.\\nThe 12-week campaign was strong, resulting in over 70,000 incremental units sold in the targeted c-stores."},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: Verifone Media POS Data 2016, Campaign Dates: August – October 2016, Targeted Network Campaign\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1eUUp1PJVI2H6qCe5Zc8AT"}},{"sys":{"type":"Link","linkType":"Entry","id":"1UxBjYC3HR2mrJ3a7nmpPp"}},{"sys":{"type":"Link","linkType":"Entry","id":"48EWoevVQUZGHh9Bmsnbta"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7Ju2b85G7fmIpFdplbOLCN","type":"Entry","createdAt":"2019-10-15T10:09:53.459Z","updatedAt":"2020-01-14T13:27:09.466Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Carbonated Beverage: Driving CSD Brand Volume and Share in C-Stores"},"slug":{"en-US":"carbonated-beverage-driving-csd-brand-volume-and-share-in-c-stores"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Drive incremental sales and increase C-store market share with PRN’s LIFT Network"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3GCjV0byaFYNgjLBdNLrci"}}},"summary":{"en-US":"### __Goals__\\nDrive incremental sales and increase C-store market share with PRN’s LIFT Network\\n\\n### __Campaign__\\n20 weeks across the national LIFT Network footprint with 4 promotional offers designed to:\\n\\n- Drive incremental unit volume\\n- Increase category share\\n- Enhance trade offers and relationships\\n\\n### __Results__"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Category – CSD – Carbonated Soft Drinks. Trigger conversion rate on trade promotion.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2lPm4OqGhoe0cVBDjNuaRz"}},{"sys":{"type":"Link","linkType":"Entry","id":"1YLfFN8hYwrOsndhZyGGFL"}},{"sys":{"type":"Link","linkType":"Entry","id":"3xVZ0QlHW7RnpB1tXeit8h"}},{"sys":{"type":"Link","linkType":"Entry","id":"122SpTTAhnY1p14ik0Qx2a"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5lHnji3MJAi37TuaTJgRWi","type":"Entry","createdAt":"2019-10-17T07:56:01.149Z","updatedAt":"2020-01-14T13:14:13.826Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"E-Cigarette: Building Brand Presence and Market Share in C-Stores"},"slug":{"en-US":"e-cigarette-building-brand-presence-and-market-share-in-c-stores"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Building Brand Presence and Market Share in C-Stores"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3fYZI6h1F9Rg1yrOyc36e0"}}},"summary":{"en-US":"### Goals\\nDrive incremental sales, build brand presence and c-store market share with PRN’s LIFT Network\\n\\n### Campaign\\n3 month long campaign on the LIFT Network across 500 c-stores nationwide promoting 7 offers designed to:\\n\\n- Drive incremental unit volume\\n- Encourage trial and usage among competing e-cig users\\n- Build brand equity at c-store retail\\n\\n### Results"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2017, Campaign Dates: Q3 – Q4, 2017, National Campaign. Pre-campaign increase and % of total brand sales across individual offers. Trigger conversion rate across all triggers.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4DaYFqNAS9m7h0h6KAu6Mb"}},{"sys":{"type":"Link","linkType":"Entry","id":"55uBtLPY9IXLZhyiG64a4k"}},{"sys":{"type":"Link","linkType":"Entry","id":"7briotQo0WvoqAYAHD5Q4l"}},{"sys":{"type":"Link","linkType":"Entry","id":"3NWg8Wfgy488jEOTwQaHdY"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"6gd5nM8kIE9Tsa4BPjvioI","type":"Entry","createdAt":"2019-10-17T07:13:05.394Z","updatedAt":"2020-01-14T13:07:44.856Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Chocolate Bars/Packs: Increasing Brand Sales and Category Share in C-Stores"},"slug":{"en-US":"chocolate-bars-packs-increasing-brand-sales-and-category-share-in-c-stores"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Increasing Brand Sales and Category Share in C-Stores"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"1QcpTC2NjUM5WSoYWKJ6pu"}}},"summary":{"en-US":"### Goals\\nIncrease sales, build brand equity and share of category with PRN’s LIFT Network\\n\\n### Campaign\\nA month long campaign on the LIFT Network across 500+ c-stores nationwide promoting multiple offers designed to:\\n\\n- Drive incremental unit volume\\n- Increase share of category\\n- Enhance trade offers\\n\\n### Results"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2017, National Campaign – 2 campaigns avg, assumes LIFT is the only variable different when comparing pre vs. campaign sales.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1duIWrG4pwCJRFrkhjzdI2"}},{"sys":{"type":"Link","linkType":"Entry","id":"MFJ7sdlvq87umdtwuNvES"}},{"sys":{"type":"Link","linkType":"Entry","id":"3IbaZjP4ri53dFXKMfYybv"}},{"sys":{"type":"Link","linkType":"Entry","id":"5il05bO5vtDaden5GWaYrP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7f5ML7YL57xCBsXI0X76Nx","type":"Entry","createdAt":"2019-10-17T08:19:01.051Z","updatedAt":"2020-01-14T12:44:10.168Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Energy Drink: Energizing Brand Volume and Share in C-Stores"},"slug":{"en-US":"energy-drink-energizing-brand-volume-and-share-in-c-stores"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Energizing Brand Volume and Share in C-Stores"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"3kVeLNEyE1MteDcEEaghaw"}}},"summary":{"en-US":"### Goals\\nDrive incremental sales and build market share for a leading Energy Drink brand with a captivating In-Transaction ad on PRN’s LIFT Network\\n\\n### Campaign\\nYear-long campaign spread across multiple phases on the LIFT Network footprint to:\\n\\n- Drive incremental unit sales\\n- Amplify trade offers\\n- Promote new and existing flavors\\n\\n### Results"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2017, Campaign Dates: Year-long 2017, Multiple phases across 450+ locations ~. Post campaign sales is compared to phase 4 of the year-long campaign, Incremental sales is posted during campaign.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6XQvcKe8KEOTa95h7W5j4j"}},{"sys":{"type":"Link","linkType":"Entry","id":"3utzBD60ATK2M4xUxwgx1W"}},{"sys":{"type":"Link","linkType":"Entry","id":"3wXy4fYVZ7mY2VbxApFEFu"}},{"sys":{"type":"Link","linkType":"Entry","id":"2pVQw792fcPbVcmPMV4IPC"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3yPQv8MNNz6bjqOBTA64S1","type":"Entry","createdAt":"2019-10-22T08:58:07.650Z","updatedAt":"2020-01-14T11:48:34.901Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Energy Drink: LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage"},"slug":{"en-US":"energy-drink-lift-energizes-brand-sales-beyond-increase-from-promo-offer-and-signage"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"LIFT Energizes Brand Sales Beyond Increase from Promo Offer and Signage"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"pSI4MReRwm3uquLkWr2jA"}}},"summary":{"en-US":"### Campaign Background\\nA leading Energy Drink brand in partnership with PRN’s LIFT Network, ran a 2 month long Test vs. Control campaign spread across the Network footprint to:\\n\\n- Prove the LIFT Network works\\n- Amplify existing trade offer\\n- Drive incremental brand unit sales\\n\\n### __Campaign Results__\\nThe 2 month long campaign comprehensively proved the LIFT Network drove incremental sales for the promoted energy brand, building market share at the c-store level"},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Source: LIFT POS Retailer Data 2018, Campaign Dates: 11/7/18 – 1/1/19, Incremental sales is posted during campaign in Test Stores. Test vs. Control increase reflects key promoted flavors.\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1EpLg36UaTQqs2aZg6eBw2"}},{"sys":{"type":"Link","linkType":"Entry","id":"s3IqO9HY2lEpP7rrCq3Go"}},{"sys":{"type":"Link","linkType":"Entry","id":"63OKlER5o2lfGnzpSTZ1y3"}},{"sys":{"type":"Link","linkType":"Entry","id":"5z3mvJmJUv8lPOS5CBt7KG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7rEy2Nt1CynKZsCCHD3bEX","type":"Entry","createdAt":"2019-10-18T10:03:32.068Z","updatedAt":"2020-01-13T15:32:36.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"casestudies"}}},"fields":{"title":{"en-US":"Campaign on the higi Network succeeds in influencing pharmacy shoppers 50+"},"slug":{"en-US":"campaign-on-the-higi-network-succeeds-in-influencing-pharmacy-shoppers-50"},"brands":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}},"introduction":{"en-US":"Campaign on health station screens to educate pharmacy shoppers on their personal risk for the condition, spur pharmacy shoppers to take action and speak to their pharmacist or doctor, build awareness of a website dedicated to improving understanding of the condition and providing consumers with information about what they can do to prevent it, and gain insight into consumer attitudes towards the higi Network"},"image":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4IYdUzr8h9Bxj37m1Tb96X"}}},"storyDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"solutionDescription":{"en-US":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"1Health Awareness & Vaccine Awareness Campaign Effectiveness study, DFR Research, 2015\\n\\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"falyLwDi1ZqQS7NhoDB2u"}}]},"file":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"32oDclHWJGwSVyjDB6HK1R"}}}}}]},"posts":{"entries":[{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3zCSFuvsquWukh4kRbto5N","type":"Entry","createdAt":"2021-11-11T14:18:42.827Z","updatedAt":"2021-11-11T14:18:42.827Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"meta":{"en-US":{"sys":{"type":"Link","linkType":"Entry","id":"4cGS9CY5GcaJOWsw5IYX0q"}}},"publishDate":{"en-US":"2021-11-11"},"title":{"en-US":"IDKLIC Awarded VPHARMA Contract Extension for Five Additional Years"},"slug":{"en-US":"idklic-awarded-vpharma-contract-extension-for-five-additional-years"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"iDklic announced the extension of technology partnership with VPHARMA for an additional five years, providing the PharmaSeen window shopping digital signage solution to 40 VPHARMA pharmacy locations throughout Belgium."},"description":{"en-US":"__BRUSSELS, Nov. 11, 2021 /PRNewswire/ --__ iDklic announced the extension of technology partnership with VPHARMA for an additional five years, providing the PharmaSeen window shopping digital signage solution to 40 VPHARMA pharmacy locations throughout Belgium. iDklic, part of the STRATACACHE family of marketing technology companies, delivers customer experiences inside pharmacies and healthcare companies by utilizing technology created across the STRATACACHE brands.\\n\\n![PharmaSeen in-store customer engagement solution](//images.contentful.com/lx4pzcb22oh0/6HpNeHwNN8Ux3LbpKzOLVy/bd4dee89cc9f1a34af19b14489ce508e/Office_HD_9.png)\\n\\nVPHARMA and iDklic\'s long term technology partnership has been in place since 2009, and the company\'s technology and services are currently serving more than 1,500 pharmacies across Europe, in Belgium, Luxembourg, France, Ireland and Germany. \\"We decided to continue working with iDklic because of their knowledge, experience and high-quality solution. It only makes sense to continue our long-standing relationship with one of the best partners in the industry,\\" said Hélène Gorria, Vice-Director of VPHARMA.\\n\\nPharmaSeen is a state-of-the-art digital signage web interface that was created specifically for the pharmacy market. It was built to help users engage, educate and upsell to audiences using digital signage. With this unique tool, pharmacists can operate and program their own screen via iDklic\'s dedicated web-based platform. The solution encourages impulse purchases by providing relevant video content and advertising messages to healthcare consumers. \\n\\niDklic\'s solutions are delivered through the full scope offering of the STRATACACHE family of companies, including software, all-in-one tablets, and players from Scala, and advanced software, such as data analytics through STRATACACHE\'s Walkbase solution. Personalized communication tools delivered by IDKLIC will help VPHARMA\'s pharmacies connect better with today\'s consumers by customizing their communication according to time, day and place.\\n\\n\\"We are proud to be an approved service provider of VPHARMA for an additional five years. We consistently deliver on the ever-changing digital signage requirements in the pharmacy and healthcare space, which gives our clients an advantage over their competitors. With support from STRATACACHE, iDklic delivers solutions on bigger projects with bigger customers, and aims to target France, Germany, Spain and UK in the coming months,\\" said Jean-Charles Figoni, IDKLIC\'s CEO & Co-founder. \\n\\nTo learn more about iDklic, please visit [https://www.idklic.com/](https://www.idklic.com/ \\"IDKLIC Home\\") \\n\\n## About iDklic\\nA member of STRATACACHE Group, IDKLIC is a company dedicated to the development of digital solutions for healthcare market. Our mission is to transpose what DIAM is developing in the visual merchandising / point of sale retail environment in a more dynamic and digitally impactful way. We want to provide our clients with a new way of connecting with their customers. \\n\\nRelated Links\\n[http://www.stratacache.com](https://www.stratacache.com/en \\"STRATACACHE Home\\")"},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"rG60upGuaRdVvMXLcGDFM"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3BzmqogLAWFE8RbmuJNimx","type":"Entry","createdAt":"2019-10-17T09:44:38.493Z","updatedAt":"2020-01-07T10:01:43.124Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show"},"slug":{"en-US":"stratacache-showcasing-smart-shopper-engagement-solutions-at-inaugural"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “"},"description":{"en-US":"__Dayton, OH, October 25, 2018__—STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “disruptive trends, technologies and business models in grocery and CPG.” The STRATACACHE family, including PRN and Optika Display, will demonstrate solutions that optimize the in-store grocery experience by driving shopper activation, interactive engagement and shopper insights. STRATACACHE can be found in booth #423 at the event, being held October 28–31 in Las Vegas, NV.\\n\\n*“With the increasing amount of online grocery shopping, retailers continue to embrace smart digital solutions that improve the in-store experience, increase shopping convenience, and make the customer journey more enjoyable,” said Kevin Carbone, CEO at PRN. “At the same time, the technology is now in place to better understand shopper preferences and improve overall store operations. We’re actively partnering with retailers to bring these solutions and experiences to market.”*\\n\\n__Solutions on display in booth #423:__\\nShopper activation at checkout with the LIFT Network: Create new sales opportunities at checkout by promoting relevant add-on items at the point of purchase. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. LIFT can integrate with any loyalty program, bringing a new way for grocery stores to approach coupons.\\n\\n__Interactive shopper engagement with Cold Vault Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.\\n\\n__Store and Customer Insights with our Walkbase platform:__ Insights play a key part in enhancing and personalizing the shopper experience, empowering grocery retailers to learn deeply about shopping preferences and behaviors. At Groceryshop, our analytics platform will be tracking footfall within the booth, which will be shown on dashboard displays in real-time. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n\\nLearn more at https://www.stratacache.com/groceryshop-2018/.\\n\\n__About STRATACACHE__\\u2028\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"WSxiijqiEjBxPlf37BoG0"}}]},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5gRBkq1t4bOdeTpIT9kWx"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4Z8oWPl15TfM4o5FgkGVEP","type":"Entry","createdAt":"2019-10-17T09:28:01.218Z","updatedAt":"2020-01-07T09:53:30.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Solutions at NACS 2019 Driving Convenience Store Retail Transformation"},"slug":{"en-US":"stratacache-solutions-at-nacs-2019-driving-convenience-store-retail"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"STRATACACHE will showcase the latest retail marketing technology focused on delivering convenience store transformation — including deep customer analytics and exceptional shopper experiences"},"description":{"en-US":"__DAYTON, OH, US—October 1, 2019__—STRATACACHE will showcase the latest retail marketing technology focused on delivering convenience store transformation — including deep customer analytics and exceptional shopper experiences — at this year’s National Association of Convenience Stores (NACS) Show 2019. The STRATACACHE family of companies will have technology and experts on hand to discuss innovative shopper engagement and marketing technology digital solutions in STRATACACHE booth #3540 at the event, being held October 2–4 in Atlanta.\\n\\n__Solutions on display in STRATACACHE booth #3540 include:\\nPrimasee Digital Displays:__ Our patented Primasee solution for c-stores provides a variety of translucent and opaque LCD digital displays that can be embedded within cold vaults and stand-alone glass door fixtures. \\u2028This turn-key solution allows retailers and brands to engage with shoppers by attracting attention and inspiring impulse purchases. On display at NACS Show 2019, digital displays feature vibrant videos and animations, LTOs and promotions and relevant product information based off of secure analytics gathered from customer interaction with the solution.\\n\\n__Digital Menu Boards:__ Generate higher impact and deeper engagement with enticing food imagery and eye-catching video promotions – serving up a rich selection of digital content to influence customers as they make purchase decisions. STRATACACHE’s solution also features ordering and queuing options providing a dynamic platform to decrease wait time, cross-sell/up-sell and enhance the overall dining experience.\\n\\n__Walkbase Analytics:__ Make data-driven decisions and adapt for best in-store sales performance and loyalty. By utilizing precise store-by-store metrics retailers are able to understand patterns and adjust accordingly. Walkbase Analytics aggregates data from Wi-Fi, Bluetooth beacons and other in-store sensor technology into actionable insights.\\n\\nLearn more and schedule a booth/media tour at https://www.stratacache.com/nacs-2019/.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.1 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6MgJiBMTfCY2d7Tgq98tWs"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7aNHAc0L3JILo87edPapka","type":"Entry","createdAt":"2019-10-17T09:39:46.608Z","updatedAt":"2020-01-07T09:52:32.026Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"PRN Delivers Customer Insights Technology to Extend VPharma Network Partnership"},"slug":{"en-US":"prn-delivers-customer-insights-technology-to-extend-vpharma-network"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of "},"description":{"en-US":"__San Francisco, CA, December 18, 2018__—PRN, part of the STRATACACHE family of marketing technology companies, today announced that its pharmacy-focused division, iDklic, and partner VPharma have announced the renewal, three-year extension and upgrade of their current point-of-sale communication contract to January 1, 2022, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.\\n\\nPharmaseen by iDklic is a well-established platform for visual digital communication inside pharmacies across Europe. Since 2009, iDklic has broadcasted VPharma TV in dual languages, spanning dozens of pharmacies across the Verviers region and the German-speaking population of Belgium.\\n\\nThe entire network will get a hardware upgrade including media players from Scala, another company in the STRATACACHE family, and new 32-42” LCD screens. Point-of-sale communication in retail pharmacy is highly effective in influencing the consumer and allows VPharma to offer a comprehensive communications approach for driving the purchase of impulse items and supporting monthly promotions within their pharmacies.\\n\\nIn addition to the refresh, iDklic will bring new digital technology to VPharma, enabling them to offer more innovative digital solutions within their pharmacies. *“Consumption habits have changed considerably in recent years, and by using digital technology to address this change, pharmacists can close a significant gap with increasingly mobile, informed and interconnected consumers,”* said Kevin Carbone, CEO of PRN.\\n\\nOne such technology iDklic will integrate for VPharma is Walkbase, STRATACACHE’s in-store marketing and analytics platform that digitizes the in-store customer journey. Walkbase combines a variety of sensor data including Wi-Fi, Bluetooth beacons, and cameras with other relevant data including point of sale and CRM/loyalty data to collect important behavioral and traffic data that helps pharmacies understand how customers are spending their time and money in-store. Using these insights pharmacists will be able to engage customers based on their location and buying behavior in the pharmacy. The new digital tools will offer customers more personalized advice and improved service and once again make the customer relationship the focus at the point of sale\\n\\nThe deployment of Walkbase at VPharma starts in January and will represent the first of its kind in a European pharmacy and will be the first in Belgium.\\n\\nJean-Charles Figoni, CEO of iDklic, said, *“Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns. Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe.”*\\n\\nLearn more at www.iDklic.com, www.prn.com/prn-health, www.scala.com/media-players.\\n\\n__About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit www.prn.com/tse, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n__About iDklic__\\niDklic is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDklic responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDklic will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit www.iDklic.com follow them on LinkedIn, Twitter @iDklic or like them on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3mi16eCCxGJI2DB0C9mzIG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"1TQH18ZwhqB5NTWMDvJWF6","type":"Entry","createdAt":"2019-10-17T09:52:17.475Z","updatedAt":"2020-01-07T09:49:06.101Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Solutions on Display at NACS 2018 to Focus on C-store Retail Transformation"},"slug":{"en-US":"stratacache-solutions-on-display-at-nacs-2018-to-focus-on-c-store-retail"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"STRATACACHE will showcase the latest marketing technology, focused on convenience store retail transformation — improved checkout, cashier enablement and shopper activation — at this year’s National Association of Convenience Stores (NACS) Show 2018."},"description":{"en-US":"__Dayton, OH, October 2, 2018__—STRATACACHE will showcase the latest marketing technology, focused on convenience store retail transformation — improved checkout, cashier enablement and shopper activation — at this year’s National Association of Convenience Stores (NACS) Show 2018. The STRATACACHE family of companies, including PRN and Optika Display, will have technology and experts on hand to discuss innovative shopper engagement and martech digital solutions in STRATACACHE __booth #6217__ at the event, being held October 8–10 in Las Vegas.\\n\\nAdditionally, Jeff Griffin, EVP Retail Media Networks at STRATACACHE will be providing convenience store consultations to retailers to help confront industry competition. He stated that *“Top of mind for c-store operators today is the impact of potential cashier-free automation that’s on the near horizon. A healthy balance of automation and personalized shopper engagement throughout the store can be the catalyst for increasing comp store sales,”* said Jeff. *“C-store operators are going to win the battle for basket share through loyalty, driving impulse purchases and delivering a store visit that’s memorable and enjoyable.”* To schedule a convenience store consultation with Jeff, visit https://www.stratacache.com/nacs-2018/.\\n\\n__Solutions on display in STRATACACHE booth #6217 include:__\\n\\n__LIFT Network:__ Create new sales opportunities at checkout by promoting relevant add-on items with the LIFT shopper activation platform. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. The offer is accepted when the customer activates the touchscreen, delivering a seamless upsell experience at the point of sale. The LIFT platform has proven success – it is currently deployed on 2,600+ screens at leading convenience stores. Its flexible hardware configuration easily fits into any retail environment. With a sleek and durable touchscreen that integrates with your existing POS system and loyalty program, LIFT provides a sophisticated all-in-one retail solution.\\n__Cold Vault/Interactive Display Coolers:__ This solution displays full-motion video of a featured product on cold vault doors, featuring our Primasee interactive touchscreen displays, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, content can also include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Additionally, the content can be monetized to generate ad revenue from partner brands. Primasee LCD displays come in multiple sizes for flexibility in deployment, including retrofitting existing store assets, to new cooler and freezer installations.\\n__Digital Menu Boards and Ordering Queue:__ Ordering and waiting for your order is as entertaining as it is efficient with our ordering queue solution. Guests use a tablet to quickly, easily place their sandwich order, taking a selfie and entering their name during the ordering process. When their order is ready, their own picture and name pop up on eye catching, large-format digital menu board displays, creating an engaging, personalized experience while promoting shorter lines and increased order accuracy at the counter.\\n\\nLearn more and schedule a booth/media tour at https://www.stratacache.com/nacs-2018/.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3xAPDOxCctijiKtVFbICvG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"22oSKuXk9Z1lXcTy8H2Sss","type":"Entry","createdAt":"2019-10-17T10:02:29.167Z","updatedAt":"2020-01-07T09:47:58.807Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"PRN Announces Three New Digital Solutions at Pharmacy"},"slug":{"en-US":"prn-announces-three-new-digital-solutions-at-pharmacy"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"The Solutions Will Be On Display at the NACDS Total Store Expo 2018"},"description":{"en-US":"\\n__San Francisco, CA, August 16, 2018__—Focusing on customer engagement at retail pharmacies, PRN Health will unveil three new innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2018 (NACDS TSE). These experiences deliver in-store personalization, increase patient compliance, and boost sales. PRN, part of the STRATACACHE family of digital media/marketing tech companies, can be found in booth 1445 at NACDS TSE, taking place on August 25-27 in Denver, CO.\\n\\nPRN Health specializes in delivering interactive digital media solutions to pharmacy retailers that accurately personalize and deliver health and product-related content to consumers at the critical “moment of truth” — the point of sale. With end-to-end managed services, including technology, content strategy, creative services, and brand monetization, PRN is the premier provider of monetized networks at retail — networks that pay for themselves\\n\\n*“We’re seeing that personalization is now a top priority for big box retailers and pharmacies, clearly moving away from being simply a marketing buzzword,” said Kevin Carbone, CEO of PRN and PRN Health. “While the mechanics of personalization in e-commerce are clear to retailers, it’s been less obvious how to implement this aspect of retail transformation in the physical retail space. LIFT at Pharmacy is addressing this directly as an activation platform at Pharmacy POS that is nothing short of a game changer.”*\\n\\nPRN Health’s three new pharmacy solutions on display in STRATACACHE booth 1445 include:\\n\\n- __LIFT at Pharmacy:__ Create new sales opportunities at the pharmacy checkout by promoting relevant offers for add-on items with the __LIFT__ at Pharmacy POS solution. When items are scanned by the pharmacist associate, a promotion for a related offer or service is automatically triggered and displays on the customer-facing touchscreen. The promotions can also feature products that are relevant to the shopper’s basket, supporting overall health compliance. Customers can accept the offer using a touchscreen, delivering a seamless upsell experience at the point of sale. __LIFT__ at Pharmacy easily integrates with existing POS systems and loyalty programs– and is proven to increase comp store sales — so it can pay for itself.\\n- __Fast Find at Pharmacy:__ When shoppers are looking for cough, cold and flu relief medication, they want to find to the right product on the shelf as quickly as possible. But with over 300 available OTC medication options on the shelf, the search can be overwhelming. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC cough, cold & flu medications. Individual product pages display detailed medication information — the same “Drug Facts” that appear on product packaging — and give shoppers the option to receive a product photo and savings offer via text message. Shoppers get to the right product on the shelf quickly and easily, which gets them to checkout faster and on their way to feeling better.\\n- __Engage at Pharmacy:__ There’s a captive audience with a wellness mindset waiting in line at Pharmacy. __Engage__ them with PRN Health’s customizable messaging platform, Engage at Pharmacy. Enhance the customer experience, reduce perceived wait time, and drive incremental brand revenue with custom messaging promoting valuable pharmacy services, in-store events, and meaningful wellness content. PRN Health’s __Engage__ at Pharmacy can increase OTC sales while being self-managed or supported by PRN’s full suite of services.\\n\\n### __About PRN Health__\\nPRN Health delivers in-store digital shopper solutions for wellness retailers and brands. Our solutions and services drive in-store conversion, support shopper well-being and compliance, and rapidly pay for themselves. PRN Health, a STRATACACHE company, is the leading digital media company specializing in retail centric digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at pharmacy stores, in-aisle interactive touchscreens, and smart video signage, PRN Health increases sales and encourages repeat visits to the local pharmacy. Providing turn-key solutions to pharmacy retailers, PRN Health‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration, and technical support. With headquarters in San Francisco, PRN has over 25 years of in-store technology and shopper activation experience. To learn more, visit www.prn.com/tse, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4WAigN1l4Ism2gI98SrmL2"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"cfT2rpeIIlZJscvqUDzUp","type":"Entry","createdAt":"2019-10-17T10:14:18.689Z","updatedAt":"2020-01-07T09:47:25.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"PRN Announces Updates to LIFT Network C-store Solution"},"slug":{"en-US":"prn-announces-updates-to-lift-network-c-store-solution"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"LIFT Features Purchase-based Checkout Offers and a New Analytics Portal"},"description":{"en-US":"__San Francisco, CA, August 1, 2018__—PRN today announced the release of an updated version of LIFT Network, a digital solution that creates new sales opportunities at convenience store checkout by offering relevant add-on items and promotions at the point of sale. PRN, part of the STRATACACHE family of marketing technology companies, has added several new features including a real-time analytics portal that gives c-store operators better insight into customer behavior and buying habits.\\n\\n*“C-store operators encounter a different set of challenges unique to their business. Conversions take place strictly in-store — making it difficult to gather valuable customer insights — and overall store sales are affected by the performance of cashiers and associates, typically high turnover roles,”* said Kevin Carbone, CEO of PRN. *“The new LIFT solution is a proven upsell tool that not only prompts customers with relevant offers based on present and past purchase behavior, it helps improve employee performance, overall sales and customer service. We’re experiencing incredible interest based on the results our customers have experienced. The new platform integrates easily with c-store systems and immediately begins generating larger average basket sizes and higher store sales.”*\\n\\nLIFT creates new sales opportunities during the checkout process, promoting add-on items relevant to the customer’s real-time purchases while helping sales associates deliver a welcoming customer service experience, influencing future store visits. The new LIFT platform features a flexible hardware configuration with a customer-facing touchscreen display that fits into any retail environment and integrates with existing POS system and loyalty programs.\\n\\nThe LIFT Network helps retail and convenience store owners by:\\n\\n- __Increasing comp store sales:__ LIFT has proven value, with a demonstrated ability to grow sales by up to 25%. LIFT promotions are triggered by products scanned at checkout and activated when a shopper accepts and adds the promoted product to their basket.\\n- __Promoting loyalty:__ LIFT provides a personalized experience for frequent shoppers. The shopper-facing touchscreen prompts interaction with the store’s loyalty program while the employee-facing screen provides the cashier with personalized information tied to loyalty member preferences.\\n- __Mobilizing workforce and gamification:__ The benefits of LIFT extend to store operations. Cashiers are prompted with dialogue cues presented on an associate-facing screen, helping reinforce the promotional offer and encouraging engagement with the customer. When cashiers successfully upsell products, they gain points, creating a fun experience, improving customer service and enhancing employee performance.\\n- __Providing actionable customer insights:__ LIFT’s new analytics portal collects and delivers customer insights in real-time, providing retailers with actionable, valuable insights on checkout shopping preferences and behaviors. The data enables retailers and suppliers to optimize the shopper experience, responsively updating on-screen content to promote products of interest. Additionally, retailers can prompt short satisfaction surveys on the customer-facing touchscreen.\\n- Learn more about LIFT at www.prn.com/network.\\n\\n### __About PRN LLC__\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 18,000 retail locations. Providing turn-key solutions to retailers, PRN’s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com/network, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5ETRSZgV1RmXn3UpMcoGDd"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4zXmXmIxMZvy7e7h1Ir2xN","type":"Entry","createdAt":"2019-10-17T10:19:16.456Z","updatedAt":"2020-01-07T09:46:42.798Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Demonstrating Marketing Technology That Transforms Visual Merchandising at GlobalShop 2018"},"slug":{"en-US":"stratacache-demonstrating-marketing-technology-that-transforms-visual"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"The STRATACACHE family of digital media/marketing technology companies is bringing its next generation store environment booth to GlobalShop 2018, demonstrating the power of using technology for shopper engagement and visual merchandising"},"description":{"en-US":"__Dayton, OH, March 22, 2018__—The STRATACACHE family of digital media/marketing technology companies is bringing its next generation store environment booth to GlobalShop 2018, demonstrating the power of using technology for shopper engagement and visual merchandising. Booth experiences will show retailers how marketing technology improves every aspect of retail engagement, encouraging shopper interaction while using in-store marketing analytics to measure success. Each experience is represented in unique “departments” throughout the booth, with a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. STRATACACHE is in booth 2444 at GlobalShop, being held March 27-29 in Chicago.\\n\\nSTRATACACHE’s in-store retail analytics platform will also be used in the booth, displaying data gathered from interactions with the solutions on display. The real-time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad targeting systems, allowing retailers to build a 360 degree view of shoppers, linking online interests to in-store behavior.\\n\\nHighlighted solutions in booth 2444 include:\\n\\n- __Outdoor Digital Displays:__ High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about the quality and story by interacting with the apparel, triggering sensors embedded in the clothing.\\n- __Wellness:__ Our in-aisle wellness kiosk provides shoppers with a simple, convenient way to navigate the cough, cold & flu aisle – and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results. Individual product pages display detailed medication information and give shoppers the option to receive a product photo and savings offer via text message.\\n- __Automotive:__ Finding the correct accessory, part or attachment for a product in an aisle full of choices can be a challenge for shoppers, especially those who aren’t equipped with the knowledge to assist themselves. This solution makes it easy to identify and locate the correct automotive part to fit the needs of the shopper’s specific vehicle by combining audience intelligence with guided selling.\\n- __Customer Insights:__ Enhance and personalize the customer experience by learning more about your shoppers’ preferences and behaviors. Analytics dashboards of the solutions running on the show floor are displayed and updated in real time. Information such as session time, most popular product and upsell conversions give valuable insight into the success of your store’s operations, marketing and customer experience.\\n- \\nFor more information visit www.stratacache.com/global-shop-2018/.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5IprljRHgDm7iGWpOOFJxN"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"7wAlbE2qxidvdfGHdIQjTs","type":"Entry","createdAt":"2019-10-17T10:26:40.897Z","updatedAt":"2020-01-07T09:45:46.597Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018"},"slug":{"en-US":"scalas-intelligent-visual-and-consumer-engagement-solutions-on-display-at"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners"},"description":{"en-US":"__Malvern, PA, March 22, 2018__—Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala’s top partners from Latin America, the US and Canada, giving DSE visitors a look at the extended capabilities of the Scala platform and the expertise of the partner network, who have vast experience designing and deploying successful digital networks. Scala and its featured partners’ booths can be found in booth #2508 at DSE 2018, being held March 27-28 in Las Vegas.\\n\\n*“With the scale and strength of the larger STRATACACHE organization, we are way ahead of the competitive market in bringing consumer intelligence, big data, artificial intelligence and shopper insights to more than 2 billion consumer interactions a day around the globe,”* said Chris Riegel, CEO of Scala and the STRATACACHE family of companies. *“We are delivering real, measurable, profitable results to our customers, showing how their investment in improving consumer experiences can pay significant dividends.”* Riegel added, *“Additionally, we’re growing globally and are looking to have conversations at DSE with ambitious new talent who are ready to evolve their professional careers.”*\\n\\nHighlighted solutions in booth #2508 include:\\n\\n- __Scala media players:__ These devices were designed from the ground up to work with Scala software and deliver superior performance for its class. Optimized architecture delivers high performance throughout the entire lifetime of the media player. Robust 24×7 operation ensures you are always able to deliver your visual communications.\\n- __Scala content accelerator:__ New Scala-branded multimedia caching devices ensure reliable, timely delivery of rich media experiences and are backed by the expertise and technology of SuperLumin, a STRATACACHE company featured in a partner booth.\\n- __Consumer Insights:__ Analytics dashboards of the solutions running on the show floor, including session time and upsell conversions, are updating in real time using our in-house marketing analytics platform, part of last year’s Walkbase acquisition. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.\\n- __Outdoor Digital Displays:__ High quality and manufactured in the USA, our outdoor digital displays have a life expectancy of 10 years and feature a modular design, allowing all components to be field serviceable in 15 minutes or less. Durable and rugged, the fixtures operate 24/7 in any environment and weather condition. The sensor-rich design gives deeper understanding of customer behavior and even predicts when something might go wrong.\\n- __Interactive Display Coolers:__ Display full-motion video to attract shoppers to the cooler containing the featured product. Content can include a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass. Monetize the display content to generate ad revenue from partner brands. The Primasee coolers and freezers come in multiple sizes for flexibility in deployment in various retail store footprints.\\n- \\nAdditional Scala booth experiences include: an automotive solution that combines audience intelligence with guided selling; a “Wellness Technology” corner which features an in-aisle assistive selling kiosk, an interactive mannequin that provides health tips and the “Scala Step Challenge” which leverages and displays fitness tracker data in real time; an altered reality audience engagement experience from STRATACACHE company enVu; a gaming lounge that lets visitors play a quick fun game on large format screens; and an interactive solution that provides shoppers with customized assistance to help navigate the product discovery process.\\n\\nScala partners’ booths, located on the perimeter of the larger Scala booth, highlight the strength of Scala’s long-standing global partner channel, demonstrating the power of the Scala platform through real-world demos and integrations across variety of verticals.\\n\\nDSE Featured Speakers:\\n\\n- __Manolo Almagro, managing partner of STRATACACHE’s retail consultancy Q Division:__ Manolo will lead a 45-minute session during the Emerging Tech Talks. His session, “The Role of AI Machine Learning, and Robots in the Future of Connected Commerce,” will offer an influential look at the fast-moving world of emerging technology as it relates to the use of AI and other cutting-edge technology in shaping tomorrow’s retail experiences. Almagro’s session will be held March 28 at 11 a.m. in booth #2576.\\n- __Chuck Billups, SVP of Brand Advertising and Retail Partnerships at PRN, a STRATACACHE company:__ Chuck will share the floor with industry leaders for a lively conversation discussing how DOOH and mobile advertising come together to provide new value, expand revenues and deliver compelling experiences that respect privacy. The session, “Blending of DOOH with Mobile and Its Impact on the Market,” will be held March 27 at 11:20 a.m. in room S231.\\n- \\nLearn more about Scala’s activities at DSE at www.scala.com/DSE-2018.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook.\\n\\n### __About Scala__\\nScala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. Headquartered near Philadelphia, PA, with 30 years of experience entertaining and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Visit www.scala.com."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6RN6TWaPfFtCHftbHN7nsA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"67u1jciVjJcWPM7pnccs5D","type":"Entry","createdAt":"2019-10-18T06:52:46.899Z","updatedAt":"2020-01-07T09:45:17.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"Scala to Bring Immersive Store Environment and In-store Analytics to ISE 2018"},"slug":{"en-US":"scala-to-bring-immersive-store-environment-and-in-store-analytics-to-ise"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"New Scala hardware for media acceleration and reliable deployment will also be on display"},"description":{"en-US":"__Sittard, The Netherlands, February 1, 2018__—Scala announced it is demonstrating interactive shopper solutions at Integrated Systems Europe 2018, while capturing and displaying retail solution interactions and analytics in real time, a key part in creating memorable, personal experiences. The booth itself has been transformed into a store environment, showing innovation teams how using marketing technology, sensors and artificial intelligence directly improve audience engagement. Additionally, new Scala hardware will be on display for the first time in Europe – Scala media players and Scala Content Accelerator – devices that ensure reliable, timely delivery of rich media experiences, rounding out Scala’s full digital signage suite. Scala, part of the STRATACACHE family of digital media/ad tech companies, can be found in booth 8-E160 for discussions on how the combined knowledge and technology from the STRATACACHE family can exceed the needs of digital projects of any size or scope.\\n\\nIn Scala’s booth 8-E160 at ISE 2018, being held 6-9 February in Amsterdam, visitors will find solutions including:\\n\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and brand story by interacting with the apparel, which triggers embedded sensors to display detailed information on a nearby screen.\\n- __Electronics Razer:__ This interactive experience, featuring high-performance Razer gaming mice, highlights guided selling strategies for high end speciality products. Shoppers control the product discovery process, either by filtering choices or building their personal search criteria, to learn more about the features and compare multiple gaming mice.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Wellness:__ Our in-aisle wellness kiosk provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n- __Beauty:__ Transform the in-store experience with an engaging, interactive solution that guides shoppers through the product selection process while creating new sales opportunities. Touching an interactive display mirror triggers a series of questions about the shopper’s personal skin type and preferences, ultimately displaying a list of curated recommendations that best fit their skincare needs. Shoppers can also lift products from the display shelf which triggers the screen to update with detailed information. Lifting a second product helps the shopper compare the products and, when an upsell opportunity exists, triggers content to promote the higher-margin item.\\n- __Grocery:__ Improve store operations and optimize pricing in a high-volume retail environment. This solution allows store managers to use a tablet to monitor and manage store products via inventory database integration or set minimum or maximum price limits. When alerted to low or expiring stock, the price can be instantly, easily adjusted directly from the tablet, promoting faster sales and reduced food waste while mitigating revenue loss.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights the company’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. *“Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,”* said Chris Riegel, CEO of Scala and STRATACACHE. *“In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data – better serving their shoppers through relevant personalization.”*\\n\\nAdditionally, Harry Horn, VP of Marketing/GM EMEA, will present on how a high touch experience helps shoppers to make better buying decisions, using in-store marketing technology for smarter signage and engagement. Harry’s presentation takes place 6 February at 15:00 CET at stand 13-N110 as part of the Flashtrack. Visit www.scala.com/ISE-2018 for details."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1qRQ8DYidcDK4pRWPySIxP"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4ZdM9RsrTlwsv6BUAAG03L","type":"Entry","createdAt":"2019-10-18T06:59:01.796Z","updatedAt":"2020-01-07T09:44:40.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Announces Manish Kumar Joining the STRATACACHE Capital Team"},"slug":{"en-US":"stratacache-announces-manish-kumar-joining-the-stratacache-capital-team"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"STRATACACHE today announced that Manish Kumar is joining STRATACACHE Capital as Vice President, Investments – Asia Pacific"},"description":{"en-US":"__Dayton, OH, January 3, 2018__—STRATACACHE today announced that Manish Kumar is joining STRATACACHE Capital as Vice President, Investments – Asia Pacific, moving on from his previous role spearheading STRATACACHE digital solutions sales and operations in India. STRATACACHE Capital, based out of the UK and managed by Dirk Huelsermann, is a recently formed division that leads strategic deal discovery and review on a global scale. Manish will contribute his skills of accessing and executing business opportunities and customer acquisitions, driving the success and adoption of STRATACACHE digital audience engagement strategy growth throughout the Asia Pacific region.\\n\\nManish first joined STRATACACHE in 2013, initiating and overseeing growth in the Indian market while leading sales, development, customer relations and operations in this strategic market. As a result of his work, STRATACACHE’s global footprint has expanded to be the industry leader in digital signage throughout India. Manish will aid in STRATACACHE Capital’s deal discovery, which actively reviews more than 400 deals per year in the digital signage, mobile, display, media and digital-out-of-home space and has made 14 acquisitions in the past 18 years.\\n\\n*“Manish leads with a consultative approach and, combined with exceptional communication skills, understands the need to keep customers at the forefront of every decision made,” said Chris Riegel, CEO of the STRATACACHE family of digital solutions companies. “STRATACACHE is confident that Manish can add to the culture of success and continue to grow STRATACACHE Capital’s footprint and reputation within the Asia Pacific region.”*\\n\\nPossessing a Masters of Project Management and Master of Technology Management degree from the Australian National University with an MBA in Marketing, Manish has had an accomplished career in technology, strategic acquisitions and global business. Prior to joining STRATACACHE, Manish was vice president at ContentKeeper Technologies, a global leader in innovative, enterprise Internet filtering and security solutions. There he was successful in identifying channel and vertical opportunities in each market and increasing market revenue.\\n\\nLearn more at https://stratacachecapital.com.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"2ZpiszNvTxng4jN78bCGSQ"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3WkGrTWID4FkvODjApjLIj","type":"Entry","createdAt":"2019-10-18T07:08:59.366Z","updatedAt":"2020-01-07T09:43:58.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Transforming Booth into Immersive Store Environment at NRF 2018: Retail’s BIG Show"},"slug":{"en-US":"stratacache-transforming-booth-into-immersive-store-environment-at-nrf-2018"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"They all have a common goal – using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view"},"description":{"en-US":"__Dayton, OH, January 11, 2018__—STRATACACHE today announced that they have created a next generation retail store environment in booth #2074 at NRF 2018: Retail’s BIG Show, giving retailers an immersive look at how marketing technology improves every aspect of the retail engagement. Each experience is represented in unique “departments” throughout the booth, and they all have a common goal – using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand’s points of view. Retail’s BIG Show is being held January 14-16 at the Jacob K. Javits Convention Center in New York City.\\n\\nThe back wall of the booth features a persona-building visualization technology demonstration and highlights STRATACACHE’s real-time analytics capabilities, strengthened by last year’s acquisition of the Walkbase in-store marketing and analytics platform. *“Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete,”* said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. *“In the ‘back office’ retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data – better serving their shoppers through relevant personalization.”*\\n\\nHighlighted solutions in the “departments” in STRATACACHE’s booth #2074 include:\\n\\n- __Automotive:__ Finding the right automotive part for their vehicle’s make and model can be a challenge for shoppers. This solution delivers a smarter experience by using audience intelligence to pre-populate the shopper’s preferred vehicle brand in the solution, then guiding them through the process of quickly, easily identifying and locating the correct item.\\n- __Cafe:__ Ordering – and waiting for! – coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.\\n- __Fashion:__ As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about quality and the brand story by interacting with the apparel, which triggers embedded sensors to display detailed apparel information on a nearby display.\\n- __Electronics:__ Two experiences are featured in this department, highlighting guided selling strategies for high-end speciality products. Shoppers control the product discovery process, either filtering choices or building their personal search criteria, to learn about the complex features of the department’s consumer electronics.\\n- __Wellness:__ Our in-aisle wellness center provides shoppers with a convenient way to navigate the medicine aisle and quickly identify the most appropriate OTC medications for their needs. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences, and are presented with a list of relevant OTC results and detailed medication information as well as the option to receive the results via text message.\\n\\nAdditional booth solutions include a “lift and learn” beauty solution with automated upsell; the STRATACACHE LIFT checkout platform, which personalizes offers based on real-time purchase data; a convenience- and upsell-focused order pick-up kiosk; a drive thru pharmacy “wait time” display, featuring personalized messages driven by integrated vision tech and the retailer’s app; and the STRATACACHE Step Challenge, which leverages and displays fitness tracker data in real time. Visit www.stratacache.com/NRF-2018 to request a booth tour.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3HFUnb9k4opKQR3mnxy8GA"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4tgo2fM2rnw339ZWZoRZpW","type":"Entry","createdAt":"2019-10-18T07:12:48.697Z","updatedAt":"2020-01-07T09:42:58.044Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"SuperLumin Releases NitroCast 4.1 Featuring Enhanced Performance and Scalability"},"slug":{"en-US":"superlumin-releases-nitrocast-4-1-featuring-enhanced-performance-and"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"SuperLumin’s technology provides the market’s fastest caching and acceleration of both non-secure and secure content, achieving outstanding performance for web-based experiences"},"description":{"en-US":"__Dayton, OH, December 21, 2017__—SuperLumin, a STRATACACHE company and experts in media acceleration and content delivery technologies, today announces the release of SuperLumin NitroCast 4.1. SuperLumin’s technology provides the market’s fastest caching and acceleration of both non-secure and secure content, achieving outstanding performance for web-based experiences. NitroCast 4.1 continues to build on HTTPS caching as more websites are becoming secure, and is capable of caching secure websites and domains that were previously unavailable.\\n\\nNitroCast 4.1 improves all video delivery methods including streaming, progressive downloading and adaptive streaming. It also improves live streaming, drastically reducing bandwidth consumption by having one connection to retrieve the live stream and multiplexing that stream to thousands of local devices inside the local network. NitroCast 4.1 is available on small footprint micro-servers to 4U servers which are capable of caching hundreds of terabytes.\\n\\nThe 4.1 release has also been upgraded to the latest SUSE Linux Enterprise Server (SLES) 12 SP2 Operating System. The latest security patches and updates have been installed continuing the company’s improvement on high quality performance and stable scalability while reducing the impact to enterprise bandwidth and network performance.\\n\\n*“SuperLumin’s NitroCast software has been designed and implemented from the ground up with performance and scalability in mind, and is optimized for video caching of both secure and non-secure sites. Our users will see an immediate impact in the quality of the experience with accelerated response times and more devices accessing content simultaneously, without slowing down the network,”* said Hashem Ebrahimi, co-founder and SVP sales engineering at SuperLumin.\\n\\n__NitroCast 4.1__ continues to deliver a complete end-to-end enterprise content delivery network with object-level content positioning and control, allowing users to utilize a single point of remote administration over thousands of cache servers. This version features an improved, state-of-the-art policy engine, which provides extended functionality without requiring software updates.\\n\\nFully documented release notes are available here: https://superlumin.com/assets/pdf/ReleaseNoteNitroCast4.pdf\\n\\n### __About SuperLumin__\\nFrom streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe. With the most advanced technology available, our solutions are designed to increase productivity, enhance performance and improve the customer experience.\\n\\n### __About STRATACACHE__\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"1XZe5lcYTJplvNSyASz31G"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"ksiWUkzNTYl1X00hhEhJq","type":"Entry","createdAt":"2019-10-18T07:35:30.520Z","updatedAt":"2020-01-07T09:42:06.754Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"PRN Teams Up with Provision Interactive for a “Triple Win” at Retail"},"slug":{"en-US":"prn-teams-up-with-provision-interactive-for-a-triple-win-at-retail"},"subTitle":{"en-US":"by PRN | Jul 12, 2017 | Press Release"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"New partnership expands monetized consumer activation solutions inside the store with 3D holographic technology"},"description":{"en-US":"__San Francisco, July 12, 2017__—PRN, a STRATACACHE company and the leading provider of in-store shopper marketing solutions, today announced a partnership with Provision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding, Inc. (OTCQB: PVHO), the market leader in 3D holographic consumer advertising technology. This new partnership allows PRN to expand its monetized consumer activation offerings at brick-and-mortar retail by utilizing Provision’s 3D Savings Center kiosk, which delivers interactive 3D advertising and content that delights, educates and rewards customers with redeemable coupons at the point of sale. A national rollout to retail pharmacies is underway – with the network currently installed in approximately 700 stores in the top ten DMAs.\\n\\nIn addition, Provision plans to further penetrate the retail market through grocery and convenience store channels. Each Provision 3D *Savings Center* kiosk features an attention-grabbing 3D holographic advertising display that projects digital images 12 inches away from the screen. The kiosk also has an interactive 2D touch screen for consumers to access information, promotions, rewards and coupons. When shoppers approach the kiosk, they’re prompted to enter their rewards card information and receive a redeemable coupon for the advertised product.\\n\\nThe innovative holographic technology is a triple win. It draws shoppers to the kiosk by providing an immersive sight and sound experience, presents retailers with an unique in-store merchandising opportunity and advertisers a robust sales channel and measureable ROI.\\n\\n*“Our engagement with Provision creates an exciting opportunity for PRN,” said Kevin Carbone, CEO of PRN. “It expands our footprint and builds on our expertise in monetizing retail networks. It comes at a time in our growth when we’re actively pursuing loyalty-linked technologies to learn more about who the consumer is and what she or he wants to buy.”*\\n\\nThe Provision platform integrates retailer loyalty programs with coupon redemption to provide deeper insights into brick-and-mortar shopper behavior and prove ROI with data-driven analytics.\\n\\n*“PRN has worked with the world’s largest retailers and brands to implement shopper marketing solutions,” said Provision CEO Curt Thornton. “They are an ideal partner to enable us to secure new advertisers for our 3D Savings Center, which ultimately enables brands to grab shoppers’ attention in a unique way, influencing their purchasing decisions.”*\\n\\nFor participating advertisers, the Provision 3D Savings Center kiosk has delivered an average ad purchase influence of 81 percent1 and a coupon redemption rate as high as 44 percent2.\\n\\n*“We think Provision is an ideal partner for engaging AQUAhydrate consumers at retail,” said AQUAhydrate CMO Ericka Pittman. “Their innovative kiosks engage and educate customers on our unique product benefits with cutting-edge 3D technology while delivering a compelling discount to drive trial.”*\\n\\nPRN’s new partnership with Provision combined with the recent acquisition of the LIFT Network in the convenience space further positions PRN as a major player in the retail media sector.\\n\\n13D In-store Kiosk Pilot Study, 2012, Arbitron (now Nielsen)\\n2Network Partner Provided Estimates\\n\\n### About PRN\\nPRN, a STRATACACHE company, is the leading provider of in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. We have a 25-year history working with the world’s largest retailers and brands. Our in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver customized messaging to their target customers. With STRATACACHE as our parent company, we have the technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies at retail. Learn more about PRN by visiting us at www.prn.com, following us on Twitter #PRN or liking us on Facebook.\\n\\n### About Provision Interactive Technologies, Inc.\\nProvision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCQB:PVHO), is the leading developer of intelligent, interactive 3D holographic display technologies, software, and integrated solutions used primarily in retail settings. Provision’s 3D holographic displays are designed to increase in-store engagement, coupon and redemption and point-of-purchase activity.\\n\\nProvision’s 3D holographic display systems represent a revolutionary technology that project full color, high-resolution videos into space detached from the screen, without the need for special glasses. Provision holds more than 10 patents related to its 3D holographic technology, for both consumer and commercial applications. For more information, visit www.provision.tv."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"61mg926vTEzDETfEETs78x"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"4B1bW8KwPH0WoMzP7ykcWZ","type":"Entry","createdAt":"2019-10-18T07:45:41.541Z","updatedAt":"2020-01-07T09:40:52.682Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"Costco and PRN Switch On 4K TV Walls at All U.S. Costco Locations"},"slug":{"en-US":"costco-and-prn-switch-on-4k-tv-walls-at-all-u-s-costco-locations"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"PRN’s Deployment of New 4K TV Wall at Costco Offers Brands and Marketers Powerful Ways to Tell Their Stories"},"description":{"en-US":"__San Francisco, January 14, 2016__—PRN®, a STRATACACHE® company and leader of in-store shopper engagement solutions, today announced the deployment of 4K technology to the in-warehouse Costco TV Network. Powered by PRN, the new Costco TV Network is now in all 487 U.S. Costco locations, including Alaska, Hawaii, and Puerto Rico.\\n\\nWith this merchandising innovation, the Costco TV Network showcases content in both native 4K and 1080p – so Costco members can easily compare viewing experiences and choose the one they want to take home. Analysts expect a fast 4K adoption. According to a recent BI Intelligence forecast, by 2024 4K TVs will be in roughly half of all North American households and by 2030 in nearly all North American households.\\n\\n4K delivers four times the picture resolution of 1080p. That means finer detail, brilliant clarity, and near-photographic smoothness. From sports and entertainment to brand advertising and Costco messages, content pops on the screens like never before.\\n\\n*“Upgrading the Costco TV Network with 4K capabilities delivers a comprehensive solution at brick and mortar retail,”* said Kevin Carbone, CEO of PRN. *“We’re excited to support Costco’s leadership in the Consumer Electronics category, enhance this strategic communication platform inside the warehouse, and help Costco members make big purchase decisions. It’s a triple win that builds on our longstanding partnership with Costco.”*\\n\\nPositioned at the high-traffic entrance of each Costco warehouse, the upgraded Costco TV Network provides brands an even more powerful opportunity to deliver their message at the beginning of the shopping experience, with featured products just steps away.\\n\\n### About Costco\\nCostco Wholesale Corporation operates an international chain of Costco membership warehouses that carry quality, name-brand and related private-label merchandise at substantially lower prices than are typically found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Qualified individuals also are allowed to purchase for their personal needs. The company has been recognized throughout the country for providing its employees with real living wages – the highest in the industry – and for its ethical business practices.\\n\\n### About PRN, LLC\\nPRN is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. PRN’s video and audio networks span over 6,600 retail locations within some of the nation’s top retailers. PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success. PRN has offices in San Francisco and Bentonville, AR. To learn more, visit www.prn.com or follow them on Twitter @PRN.\\n\\n### About STRATACACHE\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE, or “Like” us on Facebook."},"paragraphs":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"3uvJQJFiDEyXmVOV5i3FlQ"}}]},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"41YDJl1ctpVh0IojqgvC8S"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2nmn8lX738RF0RsidO5ugl","type":"Entry","createdAt":"2019-10-18T07:40:47.716Z","updatedAt":"2020-01-07T09:40:13.455Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Builds Momentum with Acquisition of Convenience Store Network"},"slug":{"en-US":"stratacache-builds-momentum-with-acquisition-of-convenience-store-network"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"C-Store Footprint Expands Digital Shopper Solutions for Rapidly Growing Customer Base"},"description":{"en-US":"__Dayton, March 27, 2017__—STRATACACHE®, a leading provider of scalable, high-performance digital signage and retail marketing technologies, today announced the acquisition of the LIFT Network from Verifone. LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE’s flagship retail media company.\\n\\nThe LIFT technology enables a seamless upsell opportunity at the point of sale with measureable ROI. It links basket information, shopper behavior, and cashier performance to deliver tested “plus one” sales. A touchscreen at checkout displays relevant offers based on real-time transaction data, allowing C-Store retailers to sell additional items to every shopper, personalize the customer experience with redeemable promotions, drive brand activation, and maximize cashier performance. Results demonstrate an ability to grow sales by 9% to 65%. Today, LIFT has 3,500+ screens that deliver 64MM+ monthly impressions at Sunoco APlus, Global Partners LP, G&M Oil, Ricker’s, CITGO and other leading C-Store retailers.\\n\\n*“The LIFT Network provides an outstanding opportunity to further evolve the digital shopper marketing experience in store,”* said Chris Riegel, CEO of STRATACACHE. *“This targeted upsell platform allows us to further grow our reach into the consumerís path to purchase while positively impacting sales and gathering key customer insights at retail. With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, STRATACACHE (PRN) can take this network to the next level.”*\\n\\nC-Store retailers and brands engaged with LIFT continue to see measureable upside.\\n\\n*“LIFT gives us a powerful upsell tool in our stores. It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell,”* said Jim Cox, Retail Development Manager at CITGO Petroleum Corporation. *“It also provides actionable data that helps our team better understand basket information and cashier performance.”*\\n\\n*“In an era where marketing and using media to influence and interact with customers is costly, competitive, and all too often ineffective, LIFT offers a different approach by building digital media that engages customers at the critical point of purchase,”* said Beau Dickerson, Director of Sales, National Accounts at Pabst Brewing Co. *“They have great people, provide first-class customer service, and clever technology.”*\\n\\nThis latest acquisition combined with the growth of PRN and the recent acquisitions of SCALA and RDM increases STRATACACHE’s advantage in the global retail sector. With over 2 million consumer-facing screens around the world, STRATACACHE is unmatched with a powerful suite of shopper engagement solutions.\\n\\n### About STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, San Jose, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or Liking us on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"27viwOFIZzhfbORmFB7O73"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"3W7xSNntKaf2ZpEyfYAJ7z","type":"Entry","createdAt":"2019-10-18T07:50:42.184Z","updatedAt":"2020-01-07T09:39:48.658Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"PRN™ is Back as a STRATACACHE™ Company"},"slug":{"en-US":"prn-tm-is-back-as-a-stratacache-tm-company"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"Recent acquisition and reclaimed PRN brand fuel innovation at retail"},"description":{"en-US":"__San Francisco, October 7, 2015__—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. Working with the largest brands and retailers in the world, PRN is the leading provider of in-store shopper video, mobile and content marketing solutions that activate shoppers along the path to purchase right up to the point of sale.\\n\\n*“The acquisition of PRN enables us to build out our suite of shopper marketing solutions,”* said Chris Riegel, STRATACACHE CEO and Founder. He continued, *“PRN brings to STRATACACHE a 23-year track record of creating compelling in-store content experiences, and bringing brands to the table through innovative approaches to monetization. With their deep understanding of the shopper mindset, the PRN team knows how to help brands and retailers win multiple moments of truth.”*\\n\\nPRN’s in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver targeted customized messaging. With STRATACACHE as its parent company, PRN now possesses significantly expanded technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies for retailers and brands alike.\\n\\n*“Joining STRATACACHE is the logical next step in PRN’s evolution. We’re now able to combine our deep expertise in shopper engagement solutions with the core technology of STRATACACHE,“* said Kevin Carbone, CEO of PRN. He continued, *“Our collaboration is already providing the in-store digital innovation that brands and retailers require to exceed the expectations of the 21st century consumer.”*\\n\\n### About STRATACACHE\\nSTRATACACHE is the leading provider of intelligent digital signage, shopper activation technologies, retail network operations, digital merchandising and mobile enablement. Our comprehensive end-to-end services provide everything needed to engage customers and position brands for success. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide, Bangalore and Luxembourg, serving 28 countries.\\n\\n### About PRN, LLC\\nFounded in 1992, PRN is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. PRN’s sight, sound and motion video networks span over 15,000 retail locations within some of the nation’s top retailers. PRN’s scale, consumer focus, and innovation with mobile and audience targeting position both retailers and brands for success.\\n\\nPRN has offices in San Francisco and Bentonville, AR. To learn more, visit www.prn.com or follow them on Twitter @PRN."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"5md3DUDJqJr6bGNcYmplmG"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"2aBf1pMfy4k6wQ00VlPGJP","type":"Entry","createdAt":"2019-10-18T07:56:04.812Z","updatedAt":"2020-01-07T09:39:11.880Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE Expands Business in Shopper Marketing with the Acquisition of IZ-ON Media™ from Technicolor"},"slug":{"en-US":"stratacache-expands-business-in-shopper-marketing-with-the-acquisition-of"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"New acquisition solidifies STRATACACHE as a major player in in-store digital shopper engagement"},"description":{"en-US":"__(Dayton, OH, July 1, 2015)__ STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today announced its acquisition of IZ-ON Media (fka PRN) from Technicolor (Euronext Paris: TCH; OTCQX: TCLRY). IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. The acquisition includes all existing relationships with top retailers.\\n\\n*“The acquisition of IZ-ON Media complements our growing shopper marketing practice,”* said Chris Riegel, STRATACACHE CEO and Founder. He continued, *“Their deep expertise in driving consumer engagement through rich digital experiences at the point of influence and their ability to help retailers unlock new revenue streams will significantly increase the value that STRATACACHE brings to our clients. The IZ-ON Media acquisition is key in our quest to double topline revenue in the next 3 years.”*\\n\\nIZ-ON Media helps retailers and brands build customer loyalty by focusing on three key areas – Consumer Experience, Shopper Technology and Insights and Network Operations. Retailers amplify shopper marketing initiatives and brands deliver customized messaging through a suite of in-store communications platforms – TV Wall, Radio, Checkout TV®, Health and Wellness, and interactive touchscreens. This strategic messaging allows retailers to add relevance to the in-store experience and brands to speak directly to targeted consumers while creating new revenue streams for the retailers.\\n\\n*“The IZ-ON Media team is very excited about becoming a part of STRATACACHE,”* said Kevin Carbone, CEO of IZ-ON Media. He continued, *“IZ-ON Media and STRATACACHE both deliver in-store solutions that position retailers and brands for success. Working together will enable us to develop additional solutions that are even more effective at engaging and activating highly sought after audiences.”*\\n\\n### About STRATACACHE\\nSTRATACACHE is the premier provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions; solutions that help inspire and influence customers at the point-of-decision, leading to new sales opportunities. With over 1.3 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers.\\n\\nSTRATACACHE is based in Dayton Ohio with offices in Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, Los Angeles, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries. Visit us at www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.\\n\\n### About IZ-ON Media, LLC\\nIZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale. IZ-ON Media’s sight, sound and motion video networks span over 13,000 locations within some of the nation’s top retailers. IZ-ON Media’s scale, consumer focus and innovation with mobile and audience targeting position both retailers and brands for success.\\n\\nIZ-ON Media has offices in San Francisco and Bentonville, AR. To learn more, visit izonmedia.com or follow them on Twitter @IZONMedia."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"6lSnZLRwRpxxZwZUiLKsxF"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"5g3j9Cz0xiV63MC7yBMfCI","type":"Entry","createdAt":"2019-10-17T09:34:55.684Z","updatedAt":"2020-01-07T09:37:13.431Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2019-01-09"},"title":{"en-US":"STRATACACHE to Debut Advanced Shopper Marketing Technology Driving Retail Transformation at NRF’s Big Show 2019"},"slug":{"en-US":"stratacache-to-debut-advanced-shopper-marketing-technology-driving-retail"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies"},"description":{"en-US":"__Dayton, OH, US, January 9, 2019__—STRATACACHE will feature new marketing technology that drives retail transformation in booth #3921 at NRF 2019: Retail’s Big Show, featuring technology, professional services and retail expertise found across the STRATACACHE family of companies. On display in the 3,000+ square foot space will be immersive in-store shopping solutions that bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. The booth also features demonstrations and discussions of emerging tech such as automated service robotics and multi-user virtual reality for assisted or considered design. STRATACACHE is in booth #3921 at NRF 2019, being held January 13-15 in New York.\\n\\n__Booth highlights include:\\nShopper and store operations dashboards:__ In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep shopper and operational insights tied to each shopping experience, is included in a “back of house” area of the booth. Experts will show retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales.\\n\\n__In-booth theater featuring:__\\n\\n- Daily Transformation Talks featuring 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail analytics and proximity marketing, getting online in the store and what to look out for in the world of emerging technology.\\n- Virtual reality shopping demonstrations running continually throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.\\n\\n__John Batchelor Show podcast recording, January 14 at 11 a.m.:__ Veteran WABC Host John Batchelor will interview retail technology experts live in the STRATACACHE booth, capturing the discussions for future broadcasts of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. At NRF, the conversations will dive into how deep tech is evolving the retail landscape to thrive in the age of Amazon. Learn more at www.johnbatchelorshow.com and @batchelorshow.\\n\\n__Guided shopping experiences,__ focusing on value-add narratives for retailers and marketers:\\n\\n- Personalization at Scale—The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.\\n- Automation—STRATACACHE has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.\\n- Assisted Selling—This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalized, memorable shopping trip. Our tablet-based experience streamlines product discovery for the shopper, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.\\n- Customer Loyalty—We’re evolving the drive thru, providing convenience and improving speed of service for loyalty app users in a retail pharmacy environment. Using digital displays along with sensor and voice technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates prepare orders while customer-facing displays deliver a guided experience, presenting medication details and prescription reminders during dwell time.\\n- \\nSee full details, including the three-day Transformation Talks schedule, at www.stratacache.com/NRF-2019.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"62klsl7E2TubYhYnYpXHsO"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"70Ggd0nK9nhC6fQ2iI89jV","type":"Entry","createdAt":"2019-10-17T09:21:53.867Z","updatedAt":"2020-01-07T09:35:07.812Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE To Display Specialized Healthcare Solutions at the NACDS TSE 2019."},"slug":{"en-US":"stratacache-to-display-specialized-healthcare-solutions-at-the-nacds-tse"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"Focusing on audience engagement at retail pharmacies, STRATACACHE will exhibit three innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2019 (NACDS TSE)."},"description":{"en-US":"__DAYTON, OH, US—August 19, 2019__—Focusing on audience engagement at retail pharmacies, STRATACACHE will exhibit three innovative digital in-store solutions at the National Association of Chain Drug Stores Total Store Expo 2019 (NACDS TSE). These in-store digital experiences — created by STRATACACHE’s healthcare and pharmacy focused division, PRN Health — deliver personalization and convenience, increase patient compliance and improve audience engagement. STRATACACHE healthcare technology can be found in booth #1236 at NACDS TSE, taking place on August 24-26 in Boston, MA.\\n\\nHealthcare and pharmacies are continually evolving from small counters to full service patient well-being centers, and digital solutions are key to the in-store experience. Specializing in engagement for healthcare and pharmacies, STRATACACHE marketing technology delivers digital patient engagement along the entire omnichannel care-continuum: at home, online, in-clinic, at retail and on the go. PRN Health is part of PRN, a company focusing on health and convenience stores in the STRATACACHE family of marketing technology companies, and was created in 2017 to support PRN’s focus on bringing strategies for enhancing the patient journey to the retail environment.\\n\\n__Booth highlights include:__\\n\\n__Engage at Pharmacy__\\nEducate and engage shoppers in the pharmacy area, using dynamic display content to promote brands, products and services while shoppers wait for their prescriptions. Engage at Pharmacy customizable messaging platform is scalable for deployment at multiple locations and is flexible enough to adapt to any screen in the store, pharmacy and drive-thru. Drive additional revenue by monetizing the network, promoting third-party on-screen brand advertising.\\n\\n__Fast Find at Pharmacy__\\nAssist shoppers looking for cough, cold and flu relief find the right product on the shelf as quickly as possible with this in-aisle pharmacy solution. This solution provides a simple, convenient way to help shoppers navigate the more than 300 available OTC medication options in the cough, cold and flu aisle, to quickly identify the most appropriate medications for their symptoms. Using an intuitive touchscreen interface, shoppers select their symptoms and medication preferences and are presented with a list of relevant OTC medications. Shoppers can opt to receive a product photo and savings offer via text message. Fast Find at Pharmacy can also be customized to any product finding experience.\\n\\n__Digital Display__\\nHighlight new products and promotions, attract customers and increase product visibility directly at the point of sale with our Digital Display solution. The 10-inch display screen runs content and ads showcasing products from the Digital Display inventory holder. Easily control the screen via STRATACACHE’s dedicated and secure web interface, giving retailers the ability to customize content for your display.\\n\\nVisit stratacache.com/nacds-tse-2019 for full details.\\n\\n__About STRATACACHE__\\nSTRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook."},"images":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"4QyvCnduT06tPHDeiAkHPn"}}]}}},{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"lx4pzcb22oh0"}},"id":"48eGNVRQ7GNfG9evtmEuA6","type":"Entry","createdAt":"2019-10-18T07:19:05.387Z","updatedAt":"2020-01-07T09:33:58.100Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"posts"}}},"fields":{"brands":{"en-US":[{"sys":{"type":"Link","linkType":"Entry","id":"FSjXajhiW2WKgaq22yCqE"}}]},"publishDate":{"en-US":"2020-01-07"},"title":{"en-US":"STRATACACHE and PRN Announce Acquisition of Pharmacy-focused Digital Marketing and Signage Company iDKLIC"},"slug":{"en-US":"stratacache-and-prn-announce-acquisition-of-pharmacy-focused-digital"},"tags":{"en-US":["Press Release"]},"shortDescription":{"en-US":"The Belgium-based Company Complements new PRN Health Subsidiary"},"description":{"en-US":"__Dayton, OH, December 14, 2017__—STRATACACHE and PRN today announced the acquisition of iDKLIC, a digital marketing and signage provider in the healthcare industry based in Brussels, Belgium. Expanding its global footprint of scalable customer engagement and activation technologies at the point of decision, iDKLIC will operate within the newly formed PRN Health Ltd. division as part of its current wellness product offerings. PRN currently provides interactive pharmacy displays and touchscreens for today’s leading wellness retailers.\\n\\nChanges in both patient profile and healthcare delivery are leading pharmacies to evolve from small medicinal counters to inspiring well-being centers, evolving the in-store experience to an entirely new level. PRN Health’s digital solutions are a strategic part of enhancing the patient journey in a retail environment.\\n\\niDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.\\n\\nThe partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions.\\n\\niDKLIC’s co-founder and CEO, Jean-Charles Figoni, will remain as CEO and will continue to lead the company’s expansion in Europe. He stated: *“Since 2006, our company has been receiving a positive response from advertisers and customers. Our concept is established in over 1,250 pharmacies, reaching 2 million impressions per day. We are looking forward to further expanding the number of pharmacies and advertisers in Europe.”*\\n\\n*“iDKLIC has built a successful model for serving European pharmacy customers,”* said Kevin Carbone, CEO of PRN. *“With access to the technology, operational expertise and investment capital of PRN and STRATACACHE, iDKLIC can now deliver its proven value-added model to more pharmacy customers in more countries across Europe. The acquisition will also give PRN access to a proven platform for serving independent pharmacies and regional drugstore chains in North America.”*\\n\\nJean-Charles Figoni added: *“At our end, we were fully aware that STRATACACHE would help us achieve our mission and realize our vision in a faster, more professional and integrated manner.”*\\n\\nLearn more at www.prn.com and www.idklic.com.\\n\\n### __About PRN__\\nPRN, a STRATACACHE company, is the leading digital media company specializing in digital solutions that activate shoppers along the path-to-purchase right up to the point-of-sale. With the LIFT interactive point of purchase network at convenience stores, in-aisle interactive touchscreens and smart video signage, PRN’s solutions can be found in over 15,000 retail locations. Providing turn-key solutions to retailers, PRN ‘s services include brand advertising and network monetization, content strategy and consumer experience, product design and integration and technical support. With headquarters in San Francisco, PRN has over 25 years of experience in retail technology and shopper activation. To learn more, visit www.prn.com, follow them on Twitter @PRNllc, or like them on Facebook.\\n\\n### __About iDKLIC__\\niDKLIC is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDKLIC responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDKLIC will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit www.idklic.com follow them on LinkedIn, Twitter @iDklic or like them on Facebook.\\n\\n### About STRATACACHE\\nSTRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and analytics and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies — Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM — www.stratacache.com, following us on Twitter @STRATACACHE or liking us on 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